Explorez tous les épisodes de The Long Game
| Date | Titre | Durée | |
|---|---|---|---|
| 21 Jan 2022 | SEO as a Distribution Channel, and more with Mischa Vaughn (Webflow) | 01:06:03 | |
Real quick ask. Can you leave us a review on whatever podcast platform you’re using? If you do, let us know at info@beomniscient.com or tweet at us and we’ll enter you to win lifetime access to our Content Strategy Frameworks course, valued at $997. Rates and reviews help us grow and attract new guests, so we would really appreciate it. The word “content” is no longer sufficient for what it encapsulates. When people think of content, they think of blogs and social media channels. But in the modern world, content also includes branding, video, growth, and strategy too. Mischa Vaughn is the Director of Content at Webflow, and he thinks that we need a better word for what content has become. His unique view on content doesn't stop there. In this episode, Mischa discusses the role of SEO in distribution, how PR and content overlap, and why video content is king. Show Topics
Check out Webflow Follow Mischa Vaughn on LinkedIn or Twitter Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 22 Dec 2021 | How To Increase your Experimentation Wins with Andrew Anderson (ZenBusiness) | 01:04:16 | |
Many people think of testing and optimization as selecting one tactic and then seeing if it has a positive or negative impact. But that’s just validating ideas, and not the best way to maximize outcomes or profit. In fact, that approach has a less than 10% success rate in terms of winning experiments. According to Andrew Anderson, Head of Website Optimization Programs at ZenBusiness, the better way to experiment is to move from a validation mindset to a discovery and exploitation mindset. In this episode, Andrew explains what this tactic looks like and how it can be applied to websites, content, and growth. Andrew has been described as "The Most Passionate Optimizer in the World". He also touches on how and why he got into writing and blogging, and how he constructs articles which is completely different from the typical SEO model. It’s a really fascinating discussion. We hope you enjoy. Show Topics
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Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 28 Jun 2023 | From Farm Work to Founding an Enterprise Software Startup Fixing Pay Equity and Transparency with Lisa Wallace | 00:56:46 | |
Are you struggling with managing compensation and workforce processes in your business? You're not alone. As Lisa Wallace, co-founder of Assemble, a compensation management platform, notes in this episode, many large organizations struggle with this challenge. But the good news is that there are solutions out there. Lisa believes that pay transparency is here to stay and that companies will need to manage it, along with paid data reporting. She emphasizes that pay transparency is a continuum and that companies fall somewhere between minimal compliance and full transparency, depending on their culture and program maturity. Overall, this episode highlights the importance of fair compensation management in businesses and how it can lead to positive impacts on business efficiency. If you want to learn more about compensation management and how it can benefit your business, be sure to listen to this episode of The Long Game. Topics
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Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 06 Sep 2023 | Mis-Using Generative AI in Content Marketing, Improving Content Operations, and AI Becoming Marketers | 00:50:27 | |
In this episode, Sophia Solanki, the founder of Narrato, an AI content creation and collaboration platform discussed the evolution of content marketing and the role of generative AI tools in enhancing effectiveness and efficiency. Sophia emphasized the importance of human input and the need for marketing teams to focus on high-value content while using AI for less valuable tasks and also explored the use cases of AI in marketing, such as repurposing content, and the importance of understanding the target audience. Our conversation with Sophia Solanki was insightful and enlightening. It sheds light on the evolving landscape of content marketing and the role of AI in shaping its future. As we continue to explore these topics, it's clear that the success of content marketing lies in having a solid strategy and understanding the target audience, rather than relying solely on tools. Topics
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Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 08 Feb 2023 | How to Market to Developers with a Product-Led Growth and Enterprise Go-to-Market Playbook | 00:58:47 | |
It feels like every SaaS company is scrambling to figure out their developer marketing strategy. But is it actually any different than all your other marketing strategies? Francesca Krihely has spent over a decade at MongoDB and Synk solving for this persona. In this episode, we rumble through what you need to do — and what to avoid — to build relationships with developers. Topics
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Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 21 Apr 2023 | Natalie Marcotullio on the "Pass Me The Ball" Mindset and Strategic Tradeoffs in Startup Growth | 01:01:40 | |
There are many marketing channels and choosing the best for your company requires proper research. In this brand-new episode, we are joined by Natalie Marcotullio to discuss need for focus and prioritization in marketing efforts and the importance of understanding different marketing channels. Natalie Shares her experience with using LinkedIn as a marketing channel. She emphasizes on the need to only share unique quality content on the social media platform in order to gain loyal followers. The episode also discusses the effectiveness of traditional sales funnels for B2B companies with centralized buyers. It acknowledges that while some companies may still find success with traditional funnels, more and more people are becoming familiar with evaluating software on their own. Natalie Marcotullio is a highly experienced Head of Growth at Navattic, a cutting-edge technology company that empowers go-to-market teams to instantly create interactive product demos. With years of experience in growth marketing and product management, Natalie has played a critical role in driving Navattic's rapid growth and success. Tune into this episode to understand more about product-led growth, interactive demos, content marketing, and the importance of having a "yes" mentality in the startup world. Topics
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Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 02 Aug 2023 | Lani Assaf (Maven) on Behavioral Science, First Principles, Free Will, and Education | 01:00:46 | |
In this episode, we are joined by Lani Assaf, a startup marketer and marketing lead at Maven. We delve into various topics including user psychology, behavioral design, marketing, learning, and education. Lani shares her background as a dancer and how it influences her approach to marketing. Lani emphasizes the importance of understanding the customer's journey and motivations, and they explore the impact of cohort-based courses versus self-guided courses on completion rates and also touch on the role of storytelling in marketing and the importance of setting goals and accountability in the learning process. The conversation concludes with insights on prioritization, low-hanging fruit in marketing, and Lani's career choices. Topics
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Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 03 May 2023 | Kitchen Side: Planning vs Action, the Importance of Product Marketing in Content & SEO, the 3 Keys to B2B Marketing, and Taste | 00:55:32 | |
A marketing strategy is a plan for how you'll market your product. It includes the target audience, goals, and tactics you'll use to reach those goals. Marketing strategy is important because it helps you think about the place of your product or service in the market. Marketing strategy helps you consider how to position your brand and how customers will perceive it. It also helps you think about your ideal customer and how to reach them. In this amazing episode, the three co-founders of Be Omniscient, Allie Decker, David Khim, and Alex Birkett, share some powerful insights on how important marketing strategies are important, especially when they are done with the right strategy and in the right way. These three expert marketing strategists also shed more light on their thoughts on why the right content marketing will lead to the success of your company. Listen carefully as this episode will expound more on the right content marketing strategies and how to implement them in your company. Topics
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What is Kitchen Side? One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture. You understand how things look from the inside and how that differs from the outside. You understand how the sausage is made. As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business. We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship. Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 07 Jul 2023 | Melissa Zehner on Fractional Content Leadership and Fighting BS Content in B2B Marketing | 00:57:27 | |
Do you ever feel like you're not good enough for your job? You're not alone. In this episode, we are joined by Melissa Zehner, Founder of The Content Market. She is a content marketing leader with more than 13 years of experience. She specializes in building, scaling, and monetizing organic content marketing programs for B2B startups. Her approach has proven successful and led to results like generating $254+ million in annual organic revenue and increasing website clicks 4x in less than 6 months. This episode, emphasizes the importance of quality and integrity in content marketing and discusses the prevalence of low-quality content and the need for thoughtful, accurate, well-researched, and valuable content. We also touch on the potential of AI and chatbots in content creation, as well as the challenges of balancing creativity with data and analytics. Overall, this podcast provides valuable insights into the world of content marketing and the personal struggles that come with it. It encourages listeners to prioritize quality and integrity in their work and to find support and community to overcome imposter syndrome. Topics
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Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 10 Nov 2021 | 037: Kitchen Side: What Should a Content Marketer Be Goaled On? | 00:57:24 | |
What should a content marketer be goaled on? This is a tricky question, as business goals and content marketing goals aren’t always one and the same. While content marketing initiatives do need to be strategized and held accountable in one way, shape, or form, the big question is: how? This topic was inspired by a Slack forum conversation where a content marketer was bemoaning being goaled on leads attributed directly to content. Their reasoning? That this type of revenue-driven goal clashed with a customer-focused approach, where some of the true value of content marketing lies. In this Kitchen Side episode, where we take you behind the scenes at our agency, we invited Tommy Walker to join us to think through what content goals make sense, and when. Listen in to hear our thoughts on long-term, goal-oriented thinking. Show Topics
Check out The Content Studio Follow Tommy Walker on LinkedIn or Twitter Connect with Alex on LinkedIn or Twitter Connect with David on LinkedIn or Twitter
Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 15 May 2024 | Algorithms and How They Impact Content, Art, Culture, and Humanity with Kyle Chayka | 00:57:08 | |
The conversation explores the impact of algorithms on our lives, from social media platforms to personal decision-making. It delves into the definition of algorithms and their role in recommendation systems. The discussion highlights the tension between convenience and personalization, as well as the desire for serendipity and authenticity. The conversation also touches on the challenges faced by creators in adapting to algorithmic feeds and the importance of maintaining authenticity. The concept of audience capture and the pressure to conform to trending topics is explored, along with the value of slowing down and exploring unique ideas. The conversation concludes with a discussion on building context and creating meaningful connections through platforms like newsletters. Kyle Chayka discusses the importance of creating different containers and brands for his editorial projects, rather than trying to pack everything under his own name. He emphasizes the value of context and how it helps readers and consumers relate to a product. He also highlights the fragility of relying on one person to carry the weight of an audience and the need to build teams and develop a voice as an entity. Chayka explores the negative effects of algorithmic influence on culture and the lack of agency users have in interacting with these platforms. He advocates for prioritizing meaningful cultural experiences and decoupling cultural value from attention and engagement. Key Takeaways
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Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 13 Oct 2021 | 033: Growth Mentorship & Avoiding Burnout with Dani Hart | 00:54:31 | |
What can a career in company growth teach you about personal growth? Dani Hart believes it teaches you to keep a growth mindset and take the time to learn from your mistakes—whether you’re running marketing campaigns or developing your own core values. Formerly the Head of Growth for Growth Hackers, Dani now focuses on growth mentorship and helping people avoid burnout. She talked to us about the ways people can keep burnout to a minimum, from cultivating good stress to reconditioning how we think about hard work. Show Topics:
Connect with Dani: Check out GrowthMentor Follow Dani Hart on LinkedIn or Twitter Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 08 Jan 2021 | #003: Finding Your Creative Sweet Spot with David Kadavy | 01:30:48 | |
In this episode of The Long Game we interview David Kadavy, author, podcaster and self-publishing coach. He’s the author of three books: The Heart to Start, Design for Hackers, and most recently, Mind Management Not Time Management. His podcast, Love Your Work, features both interviews with experts like Seth Godin, James Altucher, and Dan Ariely, as well as solo monologues on topics like the barbell strategy. If we had to sum up David, it would be a “creator,” or a “clear thinker.” Writing seems to be his preferred medium, but he seems to be mostly interested in ideas and changing hearts and minds, and he’s clearly effective at doing that through multiple mediums. Alex met David when he stumbled upon an article Alex wrote about the Barbell Strategy with regards to content marketing. They realized they had tons of similar influences and interests. This conversation dives into his background growing up in Nebraska, moving to Silicon Valley, and eventually to Medellin, Colombia. We also cover productivity advice for creatives, finding your “creative sweet spot,” anti-optimization, convergent versus divergent thinking and much more. You can find “Mind Management, Not Time Management” on Amazon. The Long Game is hosted by Alex Birkett and David Ly Khim who co-founded Omniscient Digital to help companies ranging from early-state to scale-ups with growth strategy, SEO, and content marketing. Allie Decker, Head of Content, joins the conversation as well. Connect with David Kadavy on Twitter: @kadavy Or visit him at kadavy.net Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 02 Feb 2021 | #007: Lessons in Risk, Game Theory, and Winning at Marketing with Bill King | 01:51:51 | |
Bill is the Director of Marketing at Frase, an artificial intelligence platform that helps growth teams drive organic traffic and improve conversion rates with integrated SEO and on-site search tools. Bill is a former professional poker player turned marketer. He met Alex on Twitter and they've gotten along swimmingly since. They share interests in esoteric matters such as decision theory, game theory, experimentation, SEO & content marketing, meditation, sailing and music. They both played in bands and seriously considered music as a career. In this episode, they cover these topics and discuss Bill’s career arch. Throughout this podcast there are a million gold nuggets that you can take away and use to change how you view work and decision making, especially if you’re in SEO, content marketing, or any acquisition related work. Enjoy! The Long Game is hosted by Alex Birkett and David Ly Khim who co-founded Omniscient Digital to help companies ranging from early-state to scale-ups with growth strategy, SEO, and content marketing. Allie Decker, Head of Content, joins the conversation as well. Connect with Bill on his website and on Twitter Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 14 Sep 2022 | World-Shaking Webinars with Annette Cardwell (Lattice) | 01:19:16 | |
Want people to pay more attention to your brand? Give them interesting content to consume. Webinars are the latest, greatest way to capture an audience’s attention. Annette Cardwell is the Senior Director of Content, Community, Customer, and Web at Lattice. Events are a major part of Lattice’s company voice, and Annette has learned how to cater those events to her company’s specific audience. In this episode, Annette shares her tips for creating the perfect event, how to select the right guests, and why you should always repurpose your content. Show Topics
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Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more. Some interviews you might enjoy and learn from: 020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz) 041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) 045: Building Competitive Marketing Content with Sam Chapman (Aprimo) 028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: 015: Should You Hire Writers or Subject Matter Experts? 017: How Do Growth and Content Overlap? 027: Is Organic Traffic the Best Traffic? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 21 Jun 2023 | Kitchen Side: Spryng Conference Recap, AI, Kid's Table Stuff | 00:54:58 | |
In this episode of Kitchen Side, Alex Birkett, Allie Decker, and David Ly Khim discuss their experiences with conferences and events, emphasizing the importance of creating events that facilitate meaningful interactions and discussions. They also touch on topics such as the use of AI in content creation, programmatic SEO, and the personalization paradox in conversion rate optimization. They share their positive experiences at the Spryng conference hosted by Winter, where they enjoyed the format of smaller group discussions and gained new perspectives on content marketing. They also discuss the potential of AI technology and the importance of testing and verifying its recommendations. Overall, this episode is packed with insights and tips for creating meaningful events and using AI technology effectively. Topics:
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What is Kitchen Side? One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture. You understand how things look from the inside and how that differs from the outside. You understand how the sausage is made. As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business. We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship. Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 12 Jul 2023 | Gregory Ciotti on the Modern "Creator GTM" Content Strategy and Video as a Foundational Marketing Tool | 01:03:45 | |
Are you struggling to make your content marketing strategy stand out in a crowded market? In this episode, we are joined by Gregory Ciotti, Director of Content & SEO at Kapwing. He discussed the most effective ways to approach content marketing in today's landscape and the intertwining of SEO and brand building for smaller companies and startups, the evolution of content marketing, and the shift towards creators and video. The most valuable lesson from this episode is the importance of using video to make content more personal and to help people get to know the person behind the advice and tactics. Overall, the speakers emphasize the importance of aligning with a company's beliefs and values when working in marketing, as well as pushing oneself outside of their comfort zone to try new things. Topics
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Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 28 Jul 2021 | #022: Buyer Personas Don’t Have to Suck! with Adrienne Barnes (Best Buyer Persona) | 01:15:02 | |
Adrienne Barnes is the Founder of Best Buyer Persona, and a B2B SaaS Content Marketing consultant. Here’s a staggering statistic. In a survey conducted by content marketing consultant Adrienne Barnes, 85% of marketers said they create buyer personas. Want to know how often they used them? 77% said never. The cold reality is that traditional buyer personas have become a “check the box” marketing practice - and a waste of time. That’s why Adrienne created Best Buyer Persona: to re-imagine how personas are created, and turn them into something informative and actionable. In this episode you’ll learn how to conduct customer research the proper way to inform your content marketing strategy, and more. When she’s not identifying companies’ best buyers, she’s using her customer research skills to create unique and effective content marketing strategies. She’s worked with amazing companies such as: Audiense, Stripe, Demio, Monday.com, Unbounce, and Smartling. Connect with Adrienne on LinkedIn or Twitter Best Buyer Persona was founded in 2018 and helps SaaS companies define their best buyers using the Jobs-To-Be-Done framework. Check out Best Buyer Persona Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 09 Feb 2021 | #008: Marrying High Caliber Content with a Demanding Publishing Cadence with Tracey Wallace | 01:21:53 | |
Tracey Wallace is currently the Director of Marketing at MarketerHire, an on-demand talent marketplace for pre-vetted, expert marketers. Previously, she was the Head of Marketing at Eterneva (eternity + eva), the Global Editor in Chief at BigCommerce, and the Senior Content Marketing Manager at Umbel. She studied English, planned on becoming a novelist, and worked in media and journalism directly after college. Tracey is a world class writer, editor, manager, and networker. She has a contagious buoyancy and optimism, and truly cares about the quality of the work she puts out into the world. In this episode, Alex and Tracey cover her approach to content, how she marries the perfectionist artists’ desire for purity and craft, with the pragmatists’ need to design systems and automate as much as possible. They also dive into how this plays out in building what she describes as integrated marketing campaigns. Lastly, she gives practical advice on how to network better and work with influencers. Enjoy! The Long Game is hosted by Alex Birkett and David Ly Khim who co-founded Omniscient Digital to help companies ranging from early-state to scale-ups with growth strategy, SEO, and content marketing. Allie Decker, Head of Content, joins the conversation as well. Connect with Tracey on Twitter or at MarketerHire. Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 29 Sep 2023 | Kitchen Side: Team Offsites, SWOT Analyses, and Selfishness | 00:47:31 | |
In this episode of The Kitchen Side, the team reflects on their recent team offsite in Phoenix discusses various topics related to team retreats, preparation, and activities, and emphasizes the impact of meeting in person and the energy levels after the offsite. They discuss the importance of in-person interactions and the difference between offsite work and day-to-day work. They also talk about the balance between personal and professional content on social media. Additionally, they discuss the benefits of making decisions before the offsite, setting ambitious goals, embodying discipline over motivation, being honest and selfish in their work, and the importance of operating with integrity and self-awareness. They also touch on conducting a SWOT analysis and prioritizing strengths. The episode concludes with a discussion on checking the business model and ending the episode. Topics
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What is Kitchen Side? One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture. You understand how things look from the inside and how that differs from the outside. You understand how the sausage is made. As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business. We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship. Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 07 Feb 2024 | Cracking the Code of Intent-Based Marketing: Lessons from Koala's CEO (Tido Carriero) | 00:49:47 | |
Tido Carriero, co-founder and CEO of Koala, shares his journey with David, from engineering to product to founder and CEO. He discusses the importance of marketing and solving customer problems, as well as the challenges of transitioning to a CEO role. Tido explains the concept of intent-based marketing and the shift in the market towards personalized and helpful outreach. He also shares insights on the go-to-market strategy for Koala and the advantages of a product-led growth approach. Tido emphasizes the importance of combining identity and product usage data to identify potential sales opportunities. Lastly, he discusses managing work-life balance as a CEO with young children. In this conversation, Tido Carriero shares his journey of finding energy and starting a company. He emphasizes the importance of surrounding oneself with a kick-ass team and working with world-class people and customers. Tido also discusses building a remote hybrid culture and the benefits of reevaluating strategies as a company scales. He challenges the notion that it's a challenging time to start a startup and highlights the importance of focusing on revenue that is truly mission-critical. Tido shares the concept of stealing superpowers and the value of learning from talented individuals. Lastly, he recommends the book 'Why We Sleep' and emphasizes the importance of sleep for success. Takeaways Transitioning from engineering to product to CEO requires adapting to new responsibilities and challenges. Intent-based marketing focuses on personalized and helpful outreach to potential customers. Combining identity and product usage data can help identify potential sales opportunities. Managing work-life balance as a CEO requires energy audits and prioritizing tasks. Surround yourself with a kick-ass team and work with world-class people and customers. Build a remote hybrid culture that aligns with personal needs and company goals. Focus on revenue that is truly mission-critical and avoid false confidence. Learn from talented individuals by identifying their superpowers and finding ways to incorporate them into your own skillset. Prioritize sleep as a foundation for success and overall well-being. Show Links
Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: | |||
| 08 May 2024 | Product-Led Onboarding, Video-First Content, and AI Repurposing with Ramli John (AppCues) | 00:47:46 | |
In this conversation, Alex and Ramli John discuss their experiences with podcasting, the evolution of content creation, and the importance of standing out in a crowded market. They also touch on the concept of product adoption and the goals of the Product Adoption Academy within AppCues. In this conversation, Ramli John and Alex discuss the concept of product-led growth and its misconceptions. They explore the role of marketing and sales in a product-led growth model and the importance of personalized user experiences. They also touch on the use of AI in content creation and the potential impact on the value of human creators. Key Takeaways
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Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: | |||
| 13 Nov 2024 | Why Human Expertise Matters More Than Ever in Content with Katie Kelly | 00:52:12 | |
In this episode of The Long Game Podcast, Alex Birkett interviews Katie Kelly, founder of Antiquoted, a platform that promotes diverse and underrepresented voices in media. Katie shares her journey from CRO roles to establishing her own venture, highlighting the challenges and benefits of featuring experts in content. They discuss the importance of authenticity, the pitfalls of AI-generated responses, and the often-overlooked value of unique perspectives. Katie also dives into her website NoWankyBollocks.com, where industry professionals share candid insights and rants about marketing. This conversation sheds light on creating meaningful content in a world saturated with generic information. Key Takeaways
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Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: | |||
| 20 Sep 2023 | Kitchen Side: Eating From a Smaller Plate (or Bloat is Bad, Actually) | 00:45:01 | |
In this episode, Omniscient Digital founders Alex Birkett, Allie Decker, and David Ly Khim discuss a LinkedIn post about stealing SEO traffic from a competitor using AI-generated content. They explore the moral implications and the impact on the internet and information ecosystem. The conversation then shifts to the importance of backlinks in SEO and the need to play the long game and talk about the effectiveness of gated content in B2B marketing and the use of quizzes as a conversion strategy. The concept of "eating from a smaller plate" is introduced, highlighting the benefits of setting constraints in business strategies. The episode concludes with a discussion on prioritization, productivity, and the value of constraints in achieving focused actions. Topics
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What is Kitchen Side? One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture. You understand how things look from the inside and how that differs from the outside. You understand how the sausage is made. As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business. We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship. Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 14 Dec 2022 | Kitchen Side: Should You Create a Glossary as Part of Your SEO Strategy? | 00:26:20 | |
As marketers, it’s natural to want a shortcut to more traffic. And while glossaries offer that alluring promise, stay away from that siren’s song. There’s little upside in the long-run for your customers or your team. In this episode of our Kitchen Side series, we rumble through pitfalls to avoid with glossaries and other tactics to try instead. Topics
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What is Kitchen Side? One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture. You understand how things look from the inside and how that differs from the outside. You understand how the sausage is made. As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business. We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship. Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 23 Feb 2021 | #010: Pursuing Excellence & Principles for Running 3 Businesses with Peep Laja | 01:50:17 | |
Peep Laja is the founder of CXL Institute (formerly known as ConversionXL, an education platform for marketers, analysts, UX professionals, etc.), Wynter (a platform to test your copywriting and website or product messaging), and Speero (a CRO agency). Depending on when you met him, you might know Peep as the “CRO guy”, the CRO guy who wears the paper boy hat, the powerhouse blogger and conference speaker, or the guy on Twitter who consistently posts blunt and brilliant insights. Alex Birkett goes way back with Peep. In fact, he used to work for him! As such he's learned a ton about from Peep about A/B testing, CRO, and analytic, but also invaluable lessons on how to run a business, how to ship quickly, how to demand excellence of himself and others, and how to prioritize what’s important in life. This conversation between Peep and Alex spans many topics, from tactical tips on how Peep manages his social media and audience building techniques, to his drive and motivation for continually launching and running new businesses. This interview was done in-person, so excuse the slight inconsistencies in audio since Alex didn’t have his usual podcast set-up. Enjoy and prepare to be intrigued! Connect with Peep on Linkedin or Twitter. The Long Game is hosted by Alex Birkett and David Ly Khim who co-founded Omniscient Digital to help companies ranging from early-state to scale-ups with growth strategy, SEO, and content marketing. Allie Decker, Head of Content, joins the conversation as well. Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 12 Jan 2022 | Tactical Tips to Move the Needle in SaaS Copywriting with Josh Garofalo (Sway Copy) | 01:12:55 | |
Good copywriting is about persuasion, not manipulation. It’s getting someone to do something that’s in their best interest through writing. And it’s the “best interest” part that’s important. Effective website copy moves people from Point A—where they are now—to Point B, where things will be better for them. SaaS Consultant & Copywriter Josh Garofalo has spent several years learning what does and doesn’t work when it comes to website copy with his business, Sway Copy. In this episode, he explains the human-centered tactics that are a win-win for both company and customer. Show Topics
Check out Sway Copy Follow Josh Garofalo on LinkedIn or Twitter
Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 01 Jun 2022 | Building a B2B Audience and Media Company with Dave Gerhardt (DGMG) | 00:46:48 | |
Is building a B2B audience as challenging as it seems? Dave Gerhardt knows from experience that it takes engagement, valuable content, and authentic connection to build a B2B audience. As former CMO at Privy and Chief Brand Officer at Drift, he now helps B2B marketers through his consultancy, DGMG, and his new book, Founder Brand. He talked to us about the importance of building an audience, how to use an audience to drive results and why you need to have something interesting to say. Show Topics
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Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more. Some interviews you might enjoy and learn from: 020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz) 041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) 045: Building Competitive Marketing Content with Sam Chapman (Aprimo) 028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: 015: Should You Hire Writers or Subject Matter Experts? 017: How Do Growth and Content Overlap? 027: Is Organic Traffic the Best Traffic? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 26 Apr 2023 | Experimenting with Pricing and Packaging and the Journey from Product Manager to CEO with Patrick Despres-Gallagher | 01:12:00 | |
In today's rapidly evolving digital landscape, software companies are constantly innovating and delivering new products and services to meet the ever-changing demands of customers. While product development and sales are important aspects of any software company, billing and revenue management are equally critical to success. Without an effective billing system in place, software companies risk losing revenue, failing to recognize revenue accurately, and experiencing inefficiencies in their financial processes. In this episode, Patrick Despres-Gallagher talks about the importance of having a well-established billing in the growth of a software company. He discusses the controversial topic of buying versus building a billing system. Company founders and top management personnel all agree that building a billing system is expensive as it involves hiring senior expert engineers. It also takes a lot of time before the newly built billing system starts functioning fully without constant breakdowns and other hitches. Listen to this episode to learn more about billing systems and how to best use price systems as a lever for growth. Topics
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Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 09 Aug 2023 | Building a Content and SEO Strategy for a PLG Company with Kirsty Finlayson | 00:55:14 | |
In this podcast episode, Kirsty Finlayson, the Director of Product Marketing and Content Marketing at Chameleon discusses various topics related to marketing, content strategy, and user experience. Kirsty shares insights on the structure of the Chameleon marketing team, their SEO strategy, the importance of listening to customer calls, and the role of content in a product-led growth model. She also shares her experience building the marketing function at Chameleon, making website optimizations through experiments, and the unique features and integrations offered by Chameleon's platform. Topics
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Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 26 Jul 2022 | Marketing to an Over-Marketed Society with Michael Brenner | 01:04:56 | |
Join us for Office Hours on Demand Creation: https://beomniscient.com/office-hours/ Content marketing is about a lot more than spending money on banner ads and sending out leaflets in the mail. For Michael Brenner, CEO of Marketing Insider Group, content marketing is a two-way dialogue between a company and its audience. With content marketing, you build trust through consistent interaction with customers. And Michael believes that the more credibility you have with customers, the more they’ll be willing to listen to what you have to say. Michael spoke with us about the importance of consistency in content marketing, why you shouldn’t be afraid to be basic, and how touchpoints can help you be more efficient with your funding. Show Topics
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Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more. Some interviews you might enjoy and learn from: 020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz) 041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) 045: Building Competitive Marketing Content with Sam Chapman (Aprimo) 028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: 015: Should You Hire Writers or Subject Matter Experts? 017: How Do Growth and Content Overlap? 027: Is Organic Traffic the Best Traffic? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: | |||
| 17 Nov 2021 | 038: Evolve Your SEO and Content Marketing with Ross Hudgens | 01:24:38 | |
When you think of content marketing, you probably think of blog articles and social media posts. But great content marketing goes beyond just words and includes the whole experience of copy, design, and frameworks. It’s all of the things that work in tandem with the writing. For Ross Hudgens, founder and CEO of Siege Media, the thing that has set his agency apart is its focus on good design. It’s what’s landed them bigger upmarket brands like Casper and Zillow. In this episode, Ross talked to us about how his agency puts an emphasis on UX design as well as how their approach to SEO has evolved over time to help their clients improve their rankings. Show Topics
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Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 17 Feb 2023 | How to Build a B2B Software Company with Community and Use AI Tools to Be More Productive with Austin Distel | 00:57:51 | |
Building and scaling a successful company takes more than just focusing on sales and revenue. In this episode, Austin Distel unpacks the most vital strategies he uses to ensure his company keeps growing and scaling. Austin Distel is the Senior Marketing Director at Jasper, a company that helps creators produce new content using artificial intelligence. The company has a formidable track record of growth, from 20 employees in 2020 to 125 in 2022. Austin has previously founded and served in various companies, including Proof, Scale.io, and Scale or Die. Jasper has helped more than 50,000 companies create mind-blowing content in the form of blog posts, LinkedIn posts, and photo captions, including many others. In this episode, Austin shares how he has used online communities to catapult the growth of Jasper. He explains in depth the strategy of offering value to community members so that they not only become clients but also attract other potential customers. His marketing and growth techniques are must-know for the success of any company. Topics
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Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 16 Aug 2023 | Hypothesis-Driven Marketing Strategy, Efficient Growth, and How to Hire Product Marketers with Trinity Nguyen | 00:59:09 | |
In this podcast episode, Trinity Nguyen, VP of Marketing at UserGems, discussed her background in marketing and finance, and how her diverse experience has shaped her approach to marketing leadership. She shares UserGems' unique strategy of account-based marketing and selling, which allowed them to prioritize their efforts and become more efficient and emphasizes the importance of alignment across the company and discusses the challenges of achieving alignment in a remote work environment. The conversation also covers the importance of experimentation, content syndication, and differentiation in marketing, as well as the golden era of product marketing. Trinity encourages a more creative and friendly approach to B2B marketing and shares UserGems' current focus on lead generation and building trust through social proof. Topics
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Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 10 Mar 2022 | How to Build an Audience-Driven Marketing Machine with Emily Marsh (Iconosquare) | 00:44:18 | |
Struggling to reach your target audience? You’re not alone. While the execution may be challenging, the secret is simple: listen to your customers. Emily Marsh joined us on The Long Game podcast to share her go-to marketing techniques to engage prospects. As a content manager and podcast producer at Iconosquare, an all-in-one analytics and management platform for social media marketers, building an audience-driven marketing machine is Emily’s bread and butter. She offered up some valuable insights on TikTok, SEO, and the best ways to approach audience-driven content. Show Topics
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Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), and many more. Some interviews you might enjoy and learn from: 041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) 045: Building Competitive Marketing Content with Sam Chapman (Aprimo) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: 017: How Do Growth and Content Overlap? 027: Is Organic Traffic the Best Traffic? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 05 Jul 2023 | Branca Ballot (VP Marketing at Glide) on Startup vs Corporate Marketing Leadership, Driving Big Projects, and Remote Work | 01:02:35 | |
Have you ever struggled with creating quality content in a saturated market? In this episode, we are joined by Branca Ballot, VP of Marketing at Glide. She is a seasoned go-to-market professional with 15+ years of experience in management consulting, private equity, and tech startups in sales & marketing. She discussed her experience in creating a content series for operational leaders and the challenges she faced in standing out. Branca talked about the importance of remote team building and emphasized the need to take baby steps and stay true to their brand and values. Overall, this conversation highlights the importance of creating meaningful content and building strong relationships with audiences in order to succeed in today's competitive business landscape. Tune in to learn more about the most valuable lessons from this podcast! Topics
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Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 08 Nov 2023 | Well I guess this is growing up... | 00:11:35 | |
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Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 23 Jun 2023 | Chris Toy (MarketerHire) on Why Marketers Run The World, Adaptability for Survival, and the Generative AI Revolution | 01:00:29 | |
Are you ready to dive into the world of marketing and advertising? In this episode, Chris Toy, CEO of MarketerHire, discusses various topics related to marketing and the challenges of adapting to new technologies and the competitiveness of the marketing industry. Chris has been in the marketing game for over 20 years and has seen it all - from the days of generalist marketing to the rise of algorithmic advertising. But now, with the focus back on finding the right specialized experts for the job, Chris and his team are revolutionizing the industry with their flexible work engagements, lightning-fast hiring process, and access to pre-vetted specialists with mad skills in all kinds of marketing channels. So, let's dive in and learned something new in this episode. Topics
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Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: | |||
| 27 Sep 2023 | From Wall Street to Creator, a $645,099 Business Pivot, Principled Marketing, and Combatting Inner Narratives with Khe Hy | 01:31:48 | |
In this episode with Khe Hy, founder of RadReads, is a conversation that goes beyond the usual topics of content, SEO, marketing, and tech. He discussed his journey of founding RadReads, his transition from Wall Street to being a full-time creator, and his tips on productivity. Khe spent 15 years working on Wall Street and was one of the youngest Managing Directors at BlackRock. He's been called Oprah for Millennials by CNN and the Wall Street Guru by Bloomberg and his work has been featured in the Wall Street Journal, TedX, Barrons, Time Magazine, and Quartz. Khe also delved into introspection, questioning narratives, and the impact of coaching and emphasized the importance of self-reflection, personal freedom, and exploring deeper emotions. Topics
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Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 31 Aug 2022 | Running a Content Program as a One-Person Team with Nikhil Venkatesa | 00:57:21 | |
How do you handle being the only content marketing person in a startup? Become a Swiss army knife. Versatility and a wide variety of skills are vital for solo marketers in the startup world. And there’s no better place to learn than in a startup role. The wider your skillset, the more you can help your company grow. Nikhil Venkatesa, content marketing lead at Convictional, has worked in all kinds of marketing setups. But he’s sharpened his skills the most working as a one-man marketing team. In this episode, Nikhil shares his tips for working solo in marketing, how to stay focused on long-term goals, and why busy work can lead to burnout. Show Topics
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Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more. Some interviews you might enjoy and learn from: 020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz) 041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) 045: Building Competitive Marketing Content with Sam Chapman (Aprimo) 028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: 015: Should You Hire Writers or Subject Matter Experts? 017: How Do Growth and Content Overlap? 027: Is Organic Traffic the Best Traffic? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 22 Mar 2023 | From Content Manager to CEO, The Future of AI and Content, and How Content Marketers Need to Evolve with Devin Bramhall | 00:53:26 | |
Content marketers rarely make it to the CEO position of a company. Devin Bramhall is one of the few content marketers who beat all odds to cling to the coveted C-suit top position Devin is a marketing advisor with over 15 years of B2B marketing and leadership experience at startups and agencies. She is the former CEO of Animalz, the leading content marketing agency for B2B SaaS companies, where she 3x'd revenue in two years. She has also served as an Executive Director of Boston Content where she assisted in the building of a vibrant community of content marketers in Boston. In this episode, Devin shares her thoughts on matters of leadership in relation to content marketing. With her rich leadership experience, Devin selflessly discusses the biggest mistakes she made as a leader, and the lessons she learned from the mistakes. If you are looking for nuggets on how to grow your career as a content marketer, then this episode is for you. Tune in and enjoy Topics
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Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 23 Feb 2022 | Link-Building Tactics That Work, and more with Jeremy Moser (uSERP) | 00:47:49 | |
What can a career in SEO teach you about building relationships? Jeremy Moser believes that building genuine relationships with your industry peers and colleagues lays the foundation for trust, business partnerships, and growth. As the co-founder and CEO at uSERP, Jeremy helps high-growth SaaS brands gain visibility and traction through digital PR and SEO. He talked to us about the differences between digital PR and link building, link building tactics that actually work in today’s world, and how to build relationships by adding value. Show Topics
Check out uSERP Check out Wordable Follow Jeremy Moser on LinkedIn or Twitter Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more. Some interviews you might enjoy and learn from: 020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz) 041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) 045: Building Competitive Marketing Content with Sam Chapman (Aprimo) 028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: 015: Should You Hire Writers or Subject Matter Experts? 017: How Do Growth and Content Overlap? 027: Is Organic Traffic the Best Traffic? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: | |||
| 27 Mar 2024 | Modern SEO, Information Gain, and Organic Revenue Attribution with Parthi Loganathan (Letterdrop) | 00:50:54 | |
In this conversation, Parthi Loganathan, the co-founder of LetterDrop, discusses his approach to SEO and content creation. He emphasizes the importance of understanding user intent and providing unique and valuable content. Parthi also highlights the concept of information gain and its role in standing out from competitors. He discusses the evolving landscape of SEO and the need for multimedia and authenticity. Additionally, Parthi explains the difference between demand creation and demand capture in marketing strategies. The conversation covers topics such as omnichannel approach and niching down, inbound leads and approach to LinkedIn, revenue attribution and marketing metrics, brand marketing and revenue-focused marketing, trends in SEO and demand generation, and investing in marketing skills for the future. Key Takeaways Show Links | |||
| 10 May 2023 | Building Growth Strategy at the Executive Level and Learnings from Running Growth at Disney and Live with David Mausolf | 01:09:07 | |
In this episode, our co-founder, David Khim had the pleasure of interviewing David Mausolf, co-founder of Apex Growth. We covered a range of topics, including David's business trip to San Francisco, the importance of in-person meetings for building relationships, and potential topics to discuss on the podcast. We also delved into David's journey to building Apex Growth and the key milestones that got him there. David shared how he got into marketing despite originally wanting to become a data scientist. He eventually heard about Lyft and decided to join the company, despite warnings from his mentors and parents. David's best friend ended up working at Uber, and they found themselves competing head-to-head with each other. David describes his time at Lyft as a "crazy experience" that taught him to be scrappy and get the job done, even if it wasn't in his job description. He eventually left Lyft and worked at Fox and Disney before realizing he was repeating the same pattern of joining a company, analyzing the team, and leaving after a few years. David decided to start his own agency, Apex Growth, to create something of his own and avoid the cycle of joining new companies every few years. We discuss the limitations of attribution models in marketing and the need for an always-on incrementality testing framework. Many consultants charge a lot of money for data-powered attribution models, but they are often useless. The real question is what is driving value, and most tools do not answer that question. The process of measuring incrementality data can vary based on the channel or tactic used, and it takes a lot of work to understand how to assign credit to marketing efforts. There is no automated tool to do this, and it requires an always-on incrementality testing framework. We also discuss the challenges of operationalizing the findings and results of incrementality testing in marketing. The hardest part is the operationalization of the findings and results, as it requires socializing the results and pitching them repeatedly until they are accepted and acted upon. We also discuss the trend of marketing becoming too data-dependent, leading to a paralysis of analysis and a focus on small tweaks rather than big changes. Finally, we discuss the importance of taking time off as a business owner to build a self-sustaining entity that can run without the owner's constant involvement. No one will buy a company that is tied to the owner and cannot function without them. We advise entrepreneurs to focus on building a machine that can operate independently, which increases the value of the company and frees up the owner's time to work on other things. To learn more about these topics and hear more from our guest, be sure to check out the full episode. And don't forget to connect with our guest on LinkedIn and at Apex Growth. Thanks for tuning in! Topics
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Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 02 Feb 2022 | In-Person, Virtual, & Hybrid Events with Rebecca Miller (Splash) | 01:09:04 | |
Rates and reviews really help our podcast reach new audiences. Can you leave us a review on whichever podcast platform you’re using? If you do, let us know at info@beomniscient.com or tweet at us and we’ll enter you to win lifetime access to Content Strategy Frameworks course, valued at $997. What can a career in PR teach you about event marketing? Rebecca Miller believes that it builds the foundation for how to frame a story, a necessary skill for any content marketer. Rebecca uses her background in PR to inform how she approaches content creation as the Director of Marketing and Communications at Splash, an event marketing SaaS company. She talked to us about the importance of treating all content as integrated content, and how to operate as a lean team while adapting to a changing digital landscape. Show Topics
Check out Splash Follow Rebecca Miller on LinkedIn Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more. Some interviews you might enjoy and learn from: 020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz) 041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) 045: Building Competitive Marketing Content with Sam Chapman (Aprimo) 028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: 015: Should You Hire Writers or Subject Matter Experts? 017: How Do Growth and Content Overlap? 027: Is Organic Traffic the Best Traffic? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 30 Nov 2022 | Recent Trends and Building an Audience with Amanda Natividad (SparkToro) | 00:49:55 | |
When creating a personal brand, people often spend too much time on “brand” and not enough time on “personal”. Amanda Natividad, VP of Marketing at SparkToro, has found a way to tell your story in an authentic — and compelling — way. In this episode, she dives into how to build a personal brand without losing your soul, why knowing your “why” is the key to building an audience, recent trends, and much more. Topics
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Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 30 Aug 2023 | Building a Differentiated Generative AI Product, Real AI Use Cases, and Making Content Quality Objective with Suzanne Kagan | 01:00:48 | |
In this episode, Suzanne Kagan, the VP of Marketing at Anyword discussed the hype cycle of generative AI and how Anyword differentiates itself in the market. She shared her experience joining Anyword during the rise of generative AI and how they shifted their messaging to highlight scalability and predictive analytics. Suzanne also talked about the importance of content quality and how Anyword helps marketers create effective content emphasizing the role of AI tools in augmenting marketing teams and expanding skill sets. Topics
Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.
Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: | |||
| 03 Jul 2024 | Brand Strategy, Performance Marketing, and Building Engaged Communities with Evelyn Frison | 01:20:48 | |
In this episode, Alex Birkett talks with Evelyn Frison about branding and brand strategy. They discuss how to uncover differentiated selling propositions, conduct research, and identify target audiences. Evelyn shares insights on how branding and positioning inform messaging and marketing, and the integration of brand and performance marketing campaigns. The conversation also covers building communities, drawing lessons from Evelyn's fitness group community, and applying them to marketing, management, and life. | |||
| 06 Jul 2022 | How to Adapt to Thrive for SaaS Companies with Michele Don Durbin | 00:48:00 | |
Technology is constantly adapting, and that means that tech-based companies must adapt along with it. SaaS companies especially need to stay current, or else they’ll easily become stagnant. If a business isn’t on the cutting edge, its customers will look elsewhere. Michele Don Durbin has walked through the process of adaptation with the company Evernote, where she is the Senior Vice President of Marketing. In this episode, Michele shares how Evernote adapted to changing technology, why you have to prioritize your audience, and how to make the most of your market. Show Topics
Show Links Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more. Some interviews you might enjoy and learn from: 020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz) 041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) 045: Building Competitive Marketing Content with Sam Chapman (Aprimo) 0:57 Ross Simmonds on Life Lessons from Nanna and Building a Content Distribution Engine 056: How SparkToro Approaches Growth & Productivity (Rand Fishkin) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: 0:59 Kitchen Side: How To Build an Audience with Content Marketing 015: Should You Hire Writers or Subject Matter Experts? 017: How Do Growth and Content Overlap? 027: Is Organic Traffic the Best Traffic? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 24 Jul 2024 | Kitchen side: How to Develop an Analytical Mindset | 00:56:23 | |
The conversation covers various topics related to data analysis, and decision-making. The hosts delve into the importance of developing an analytical mindset and the challenges of data attribution in marketing. The conversation highlights the need to balance data accuracy with utility and the limitations of self-reported data. Overall, the hosts emphasize the importance of being analytical in understanding and making informed decisions. The conversation explores the importance of being analytical and asking the right questions in decision-making. It emphasizes that everyone can develop analytical thinking skills, regardless of job title or background. The hosts discuss the need to reduce uncertainty with data and the limitations of seeking perfect information. They also touch on the challenges of decision-making and the trade-offs involved. The conversation concludes with the idea that intuition and familiarity with analytics develop over time through practice and experience. Key Takeaways
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What is Kitchen Side? One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture. You understand how things look from the inside and how that differs from the outside. You understand how the sausage is made. As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business. We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship. Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 16 Dec 2020 | #001: Content Operations, Automation, and Storytelling with Tommy Walker | 00:56:02 | |
In this episode, we interview Tommy Walker, a content strategy consultant and founder of WalkerBots Content Studios, (formerly at Shopify and Intuit). He was first propelled into marketing after getting fired from his $12 hour job over a pair of pants. (You’ve gotta hear this story.) He went on to write articles on a freelance basis, and eventually landed a role at CXL as Editor in Chief. Alex says Tommy has mentored him over the years in everything from content operations and automation, to managing freelance writers. Tommy says, return traffic is the most important thing. If you never get that return traffic, you are never going to get to the consideration point. Through strategic foreshadowing and backlinking in storytelling, Tommy has mastered a system that interconnects an entire narrative beyond just a single article to get readers coming back for more. Watch this interview to learn how he marries a systematic approach with storytelling for more successful content marketing. Alex Birkett and David Ly Khim co-founded Omniscient Digital to help companies ranging from early-state to scale-ups with growth strategy, SEO, and content marketing. Allie Decker, Head of Content, joins the conversation as well. What are some challenges your business is facing with systemizing content operations? Tweet us @beomniscient Connect with us on Linkedin. You can find Tommy on Twitter @TommyIsMyName or at tommyismyname.com Prefer to read this podcast in blog form? Head here. Prefer to watch the video? Head here.
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| 07 Aug 2024 | Kitchen Side: Category Domination in SEO and Why Focusing on Inputs is Underrated | 00:39:08 | |
The conversation revolves around the importance of focusing on inputs over outcomes in SEO projects. David Lee Kim, along with co-founders Alex and Ali, highlights the significance of aligning on strategies and examining inputs to identify issues when outcomes do not meet expectations. They introduce a framework for SEO that includes foundation building, reaching escape velocity, and expansion. The hosts share insights on the challenges of in-house versus agency work, the necessity of adapting strategies, and the importance of continuous alignment with clients. They emphasize the need for regular evaluation of strategies and the ability to pivot based on changing circumstances and feedback. Key Takeaways
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What is Kitchen Side? One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture. You understand how things look from the inside and how that differs from the outside. You understand how the sausage is made. As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business. We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship. Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: | |||
| 03 Feb 2023 | How Marketers Waste Time and Resources, and the Audacity of Big Goals with Jakub Rudnik | 01:12:21 | |
When you’re on the hamster wheel of content creation, it can feel hard to get off. When you zoom out, though, it turns out there are more-strategic ways to look at what you’re making and why. Jakub Rudnik’s created content for renowned organizations like G2, Chicago Tribune, and now Scribe. Buckle up for this conversation where he shares his tips for being more intentional. Topics
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Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 06 Dec 2023 | A Growth Executive Explains Brand Marketing, Paid Acquisition, and the Future of Growth with Patrick Moran (Robinhood) | 00:52:35 | |
In this podcast episode, Alex Burkett interviews growth marketer Patrick Moran about his experience in brand marketing. They discuss the relationship between brand marketing and growth marketing, the components of brand strategy and positioning, and the challenges of measuring the impact of brand marketing. Moran emphasizes the importance of understanding audience behaviors on different platforms and tailoring brand stories accordingly. He also predicts that AI and machine learning will play a significant role in all aspects of marketing, including creative development, measurement, and process optimization. Topics
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Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 13 Mar 2024 | Product Marketing as a Strategic Role, Differentiating from Competitors, and Iterating on Company Narratives at High Growth Tech Companies with Eve Alexander, VP of Product Marketing at Seismic | 00:54:00 | |
In this conversation, Eve Alexander, a product marketing leader, discusses the evolution and strategic importance of product marketing. She highlights the need for product marketers to revisit and refine their story and positioning as the market changes. Eve also shares insights on differentiating in a competitive market, using competitive intelligence to inform strategy, and the role of integrated campaign planning. She emphasizes the importance of hiring for both hard and soft skills and building a strong team. Lastly, Eve provides advice for individuals starting a career in product marketing. In this conversation, Eve Alexander shares insights and advice on transitioning into product marketing and finding success in the field. She emphasizes the importance of finding opportunities even without direct experience and highlights the value of mini mentorship. Eve also discusses the significance of prioritizing your own success and recommends the book 'Influence' by Robert Cialdini. Connect with Eve on LinkedIn to learn more. Product marketing is a strategic role that requires constant refinement of the story and positioning as the market evolves. | |||
| 14 Jul 2021 | #020: Spark Creativity and Generate Memorable Content with Ryan Law (Director of Marketing at Animalz) | 01:19:40 | |
Ryan Law is the Director of Marketing at Animalz, where he's worked with companies including Google, GoDaddy, Clearbit, Wistia, and Algolia. He's been a writer, content strategist, team lead, marketing director, and agency co-founder. He's also the author of the post-apocalyptic novel The Green Priest. Ryan is well known for his thought leadership and strong voice in the content marketing space. Penning articles like Copycat Content and How to Differentiate Your Content in Crowded Spaces. In this episode, Ryan discusses surefire ways to spark your creativity, generate memorable content, and get it in front of the right people. The Long Game is hosted by Alex Birkett and David Ly Khim who co-founded Omniscient Digital to help companies ranging from early-state to scale-ups with growth strategy, SEO, and content marketing. Allie Decker, Head of Content, joins the conversation as well. Connect with Ryan on Animalz, Twitter and Linkedin. Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 09 Jun 2023 | Product-Led Sales, Product Validation, and Unintentional Category Creation with Alexa Grabell, CEO of Pocus | 00:54:06 | |
As a founder, it can be tough to balance work and personal life, make tough decisions, and stay motivated. In this episode, Alexa Grabell, founder of Pocus, shared some valuable insights and advice for other founders out there. Alexa is the co-founder and CEO of Pocus, the first Product-Led Sales (PLS) platform. Pocus helps go-to-market teams use data to improve customer acquisition, conversion, and expansion - without relying on engineers. Alexa’s passion for PLS began when she led sales strategy & operations at Dataminr, where she built internal solutions to power sales teams with data. Alexa also shared her experience as a first-time founder and how she has learned to delegate tasks to her team members. She emphasized the importance of hiring the right people and putting them in the right positions to do their best work. Overall, Alexa's journey highlights the importance of flexibility, adaptability, and a willingness to learn and evolve. By prioritizing your team, setting goals, and staying true to your vision, you can navigate the challenges of building a successful startup. If you want to hear more about Alexa Grabell's journey be sure to listen to this episode. Topics
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Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: | |||
| 16 Feb 2021 | #009: Building Communities, Teams and Companies through Marketing with Sabel Harris | 01:25:33 | |
Sabel Harris and David Ly Khim met through their co-marketing efforts while she was at Contactually, and during David’s time at Hubspot. Sabel has held various roles as Director of Marketing at tech start-ups and she’s built communities, teams and companies. She was recently elected and currently serves as her district's Advisory Neighborhood Commissioner for District 1B12 in Washington, D.C. Outside of her public office work, she is the Director of Marketing of Demand Generation at EVERFI, an education technology company. In this episode, Sabel and David talk about balancing two full-time jobs, going to therapy, transitioning between careers, and the skills she’s developed as a Marketer. She gives great insight into what she’s learned, and how to apply them in the tech-realm. We hope you enjoy this conversation. Connect with Sabel on her website at sabelfordc.com Twitter: @sabelharris LinkedIn: https://www.linkedin.com/in/sabelharris/ The Long Game is hosted by Alex Birkett and David Ly Khim who co-founded Omniscient Digital to help companies ranging from early-state to scale-ups with growth strategy, SEO, and content marketing. Allie Decker, Head of Content, joins the conversation as well. Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 04 Oct 2023 | Back-to-Back Hypergrowth Companies, Growth Lessons from Piano and Classical Music, and Mass Scale Personalization with Olga Denisova | 01:05:25 | |
In this episode, Olga Denisova, an experienced marketer in hypergrowth companies discussed topics such as B2B marketing, foundational marketing activities, and the impact of personalization efforts on revenue. Olga also delved into their shared interests in medicine and classical music, discussing misconceptions about classical music and the challenges of playing the piano. She shared her experiences at Veeam and SEMrush, emphasizing the importance of clear responsibilities and onboarding processes in rapidly growing organizations. She also discussed the future of SEO, the importance of attribution models in marketing, and the effectiveness of personalization strategies. The conversation ended about imposter syndrome and the importance of self-awareness and continuous personal development. Topics
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Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 05 Apr 2023 | AI as a Writing Partner, Not Human Replacement with Krista Doyle of Jasper | 00:45:03 | |
AI is no longer as futuristic as it used to be, it is now real and the major buzzword in the marketing industry. AI is constantly used to generate content of many forms, including social media posts, emails, articles, and artistic images. It is therefore no doubt that AI content generators cannot be ignored anymore. In this episode, Allie Decker is joined by Krista Doyle of Jasper to discuss the usage and implications of AI content generators. As a constant user of Jasper AI tool, Krista shares her experience and how best to utilize the new technology. She further discusses the google ranking implications of publishing AI content, and how to avoid such consequences. Krista Doyle is a talented writer and content creator, known for her dynamic and engaging work across various mediums. She is currently a content strategist at Jasper.ai, a leading provider of AI-powered customer service solutions. With years of experience in the content creation industry, Krista has established herself as a leader in her field. She has previously served as the Marketing Manager, Content & Web Strategy at Twitter. She has also served in other companies including Nearby (Acquired by Twitter), Outdoorsy, Aceable, and IKO Brands among others. Besides the enthusiastic talk on AI, Allie, and Krista discuss life outside work and how side projects help increase one’s daily productivity. Topics
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Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 01 Dec 2021 | 040: From Journalism to Marketing and Keeping the Human Element in Mind with Chelsea Castle (Chili Piper) | 00:39:29 | |
Journalists often make the best marketers. That’s because journalists are trained to focus on the human element of a story, and good marketers understand what drives a human connection with content. According to Chelsea Castle, former journalist and Director of Content at Chili Piper, the best marketing doesn’t feel like marketing. She talked to us about how to keep the human on the other end in mind when creating content and shared the two things that all content marketers should stop doing to better engage with their audience. Show Topics
Check out Chili Piper Follow Chelsea Castle on LinkedIn or Twitter Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 07 Dec 2022 | Product Led-Growth Benchmarks with Sam Richard (ngrok) | 00:54:51 | |
Product-led growth — so hot right now. Sam Richard has helped SaaS companies adopt these strategies during her time at OpenView. Today she is Head of Growth at ngrok, the programmable network edge that adds connectivity, security, and observability to your apps with no code changes. In this conversation, she unpacks how companies of all shapes and sizes can find better ways to grow. Topics
Show Links Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 31 Mar 2023 | Building and Scaling OpenPhone from Scratch and Leveling Up as a Leader with Daryna Kulya | 01:08:44 | |
Building a company from scratch can be a stressful task as it entails various complex processes including coming up with the actual product, seeking funding, and marketing the product. This new episode seeks to inform the audience on how to grow a company, market it well through the appropriate channels, and maintaining the motivation to work on the company. Our today’s guest is Daryna Kulya, an expert in product management and creation of products from scratch to full-fledged capacity. She shares her experience on how she started a company in a complex industry, managed to secure funding, and build proper marketing avenues for it. Tune into this episode to learn more about Daryna’s experience. Topics
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Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 21 Feb 2024 | Tactical Lessons in Change Management, the Preeminence of Messaging, and Risk Weighted Growth Portfolios with Alefiya Dhilla | 01:03:48 | |
In this conversation, Alefiya Dhilla discusses her experience with the challenges of technology and productivity, the impact of AI and change management, the role of a measured marketer, the importance of generalists and specialists, navigating politics and emotional intelligence, building portfolios of growth bets, and the journey of her consulting firm, Full Turn. In this conversation, Alefiya Dhilla discusses the synergy of three lines of business and the value they bring to clients. She emphasizes the importance of focusing on early to mid-stage growth companies that prioritize profitable growth. Alefiya also expresses her passion for supporting small businesses and highlights how tech greed has underserved them. She believes that applying existing technologies to smaller businesses can help them thrive. The conversation delves into the power of messaging and the need for marketers to stay sharp by keeping up with the latest tools and practices. The discussion concludes with a reflection on the evolution of growth and brand marketing and the importance of fluid productivity and finding balance. | |||
| 10 Feb 2023 | Kitchen SIde: Demsytifying "Media Marketing" (w/ Guest Ronnie Higgins) | 00:53:32 | |
When you think your company is media marketing oriented, you might be focusing on content marketing alone. As you would learn in this episode, Ronnie Higgins, formal Director of Content for Hopin and a formal podcast guest, tells us that while content marketing is a subset of media marketing, there is a thing line between them and intently pushing just SEO materials or not, bridges the gap. Show topics:
Show Links Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 21 Dec 2022 | Upcoming Trends in Marketing According to Futurist Mark Schaefer | 00:47:55 | |
Marketing: the more it changes, the more it stays the same. For every new buzzword that blows up on Twitter, there are as many timeless principles about how to succeed. Mark Schaefer is a globally-recognized author, keynote speaker, futurist, and business consultant who blogs at Businesses Grow — one of the top five marketing blogs of the world. He has spent his entire career learning to separate the signal from the noise in business. In this conversation, we cover whether trends matter, why dirty businesses lose, and how to win in a post-SEO world. Show Topics
Show Links Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 28 Jul 2023 | Kitchen Side: Curmudgeonly Hot Takes, Applied Barbell Strategy, and Threads | 01:02:08 | |
In this podcast episode of Kitchen Side, Alex Birkett, Allie Decker, and David Khim, founders of Omniscient Digital discuss various topics related to marketing. They start by exploring the idea that creating demand is not always effective for startups and small businesses, and it's often better to meet people where they are and provide solutions to existing problems. They also touch on the concept of creating a new category or terminology to differentiate a product or service. The conversation then shifts to the importance of understanding the dichotomy between creating demand and capturing demand, and the challenges of reaching customers at different stages of awareness. They discuss the role of educational content, the effectiveness of different marketing tactics, and the challenges of building a strong brand in the B2B landscape. Topics
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What is Kitchen Side? One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture. You understand how things look from the inside and how that differs from the outside. You understand how the sausage is made. As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business. We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship. Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 20 Mar 2024 | Counterintuitive CRO Advice for B2B SaaS Websites, the Decision to Sell a Business, and Mental Health for Business Executives with Sahil Patel | 01:01:42 | |
Sahil Patel, CEO of Spiralyze, shares his journey to becoming CEO and introduces Spiralyze, a conversion rate optimization company. Spiralyze offers a unique tech-enabled service that combines an agency component with a SaaS product. They scrape data from 34,000 websites that run A/B tests to identify proven winners, which are tests that have been validated by multiple companies. Spiralyze uses this data to design, build, and run tests for their clients, offering performance-based pricing where clients only pay if they achieve a significant lift in conversions. Sahil also addresses concerns about statistical significance and the challenges of running tests with limited traffic in the B2B SaaS space. In this conversation, Sahil Patel discusses the differences in B2B marketing and the challenges of achieving statistical significance in experiments. He emphasizes the importance of taking big swing tests and killing losing and neutral tests early. Sahil also shares insights on the perishability of learnings and the pragmatic approach to testing in the B2B SaaS world. Additionally, he provides advice on managing mental health as a CEO and finding fulfillment in work. The conversation concludes with a book recommendation: Snow Crash by Neil Stephenson. | |||
| 01 Apr 2022 | Ross Simmonds on Life Lessons from Nanna and Building a Content Distribution Engine | 00:53:55 | |
In loving memory of Onita Simmonds. How do a grandmother’s life lessons apply to business? Ross Simmonds translates the life lessons he learned as a kid into core values that help his business and team members grow. As the Founder and CEO of the content marketing agency Foundation, Ross focuses on developing others, staying curious, and driving results for his clients. He talked to us about why it’s important to embrace a mindset of abundance, hire based on values, and stay true to yourself in order to succeed in both life and business. Show Topics
Watch a video clip from this episode on our YouTube channel. Check out DREAM: The Distribution Playbook Follow Ross Simmonds on LinkedIn or Twitter Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more. Some interviews you might enjoy and learn from: 020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz) 041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)](https://beomniscient.com/blog/dan-shure-evolving-seo/) 045: Building Competitive Marketing Content with Sam Chapman (Aprimo) 028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: 015: Should You Hire Writers or Subject Matter Experts? 017: How Do Growth and Content Overlap? 027: Is Organic Traffic the Best Traffic? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Omniscient Digital Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 29 Jun 2021 | #018: Kitchen Side: How to Talk to Your CMO About Content Marketing | 00:34:44 | |
Influencing without authority is especially impactful as a content marketer. In this episode of the Kitchen Side series, we get into how to talk to your Chief Marketing Officer about content marketing, and general points around marketing leadership. We cover how to best interact to advance in your career, align with the mission of your company, and to get buy-in for innovative ideas. We hope you’ll take away tactics to fight uphill battles around outdated methods. This episode is also for CMOs who want to learn empathy for working with ambitious content marketers looking to make a mark. The Long Game is hosted by Alex Birkett and David Ly Khim who co-founded Omniscient Digital to help companies ranging from early-state to scale-ups with growth strategy, SEO, and content marketing. Allie Decker, Head of Content, joins the conversation as well. Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 22 Apr 2021 | #011: Kitchen Side: Finding, Vetting and Hiring Freelancers | 00:45:37 | |
In this Kitchen Side series we show you behind the curtain at our own agency, Omniscient Digital. In this episode, co-founder Alex Birkett and Head of Content, Allie Decker discuss hiring and managing freelance writers. They bring their varied experiences to the conversation. Previously, Allie was a full-time freelance writer, while Alex has hired and worked with freelancers for in-house roles as well as for his personal website. They cover how to find and vet freelancers, how to onboard them and communicate your expectations, and some potential pros and cons of working with freelancers. Check out Allie's blog for a complete guide on hiring freelancers. The Long Game is hosted by Alex Birkett and David Ly Khim who co-founded Omniscient Digital to help companies ranging from early-state to scale-ups with growth strategy, SEO, and content marketing. Allie Decker, Head of Content, joins the conversation as well. Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: | |||
| 07 Apr 2023 | Kitchen Side: Learnings from Publishing 100 Podcast Episodes and How We Landed in the Top 10% of Spotify Podcasts | 00:34:49 | |
Podcasting has become an increasingly popular medium for people and companies to share their thoughts, ideas, and stories with a global audience. With the rise of platforms like Spotify, Apple Podcasts, and Google Podcasts, it has become easier than ever to create and distribute your own podcast. However, producing a podcast that is engaging, informative, and professionally crafted requires more than just recording your voice and hitting the upload button. In this brand new episode, we are joined by our Growth Content Marketer, Karissa Barcelo, to discuss in length and depth, the process of podcast production. Throughout the episode, Karissa shares invaluable lessons on how to identify a suitable guest, prepare for the podcast interview, and the process of publishing the episode. Whether you're a seasoned podcaster or just starting out, this guide will provide you with the tools and tips you need to produce high-quality podcasts that keep your audience coming back for more. Topics
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What is Kitchen Side? One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automation, and their culture. You understand how things look from the inside and how that differs from the outside. You understand how the sausage is made. As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business. We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship. Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 10 Mar 2023 | Bobby Pinero (Equals) on Founder-Led Content, Early Traction, and Faith Over Fear | 00:54:05 | |
Starting a company is an exciting journey, but scaling it up can be a daunting task. As a startup grows, the need for talented individuals becomes increasingly vital as not all tasks can be performed by the founders. The right team can make all the difference between success and failure. Bobby's currently the CEO of Equals, a next-generation spreadsheet with live data connections, versioning, and collaboration, built for analysts. He's spent the last decade working as an analyst. Most recently he ran finance, analytics, biz ops, and other teams at Intercom - from less than $1M in ARR to $200M ARR. In this episode, Bobby discusses the essential principles to use when hiring a candidate for the company. He also stresses the need of hiring the right person, especially in startups where there is a need to maintain a small team. By the end of this podcast, you'll have a better understanding of how to hire for success and scale your startup with confidence. Topics
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Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 02 Nov 2022 | How to Build A High-Performing Marketing Team with Andrew Davies | 00:55:46 | |
It’s an interesting time to be a marketing leader. Your prospects want more value, your teams want more clarity, and your boss wants more ROI. Oh, and you need to do this without growing headcount like you used to. Andrew Davies, CMO of Paddle, has lived this firsthand. He offers timeless advice for how to get more done with less and improve yourself at the same time. Show Topics
Show Links Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 04 Aug 2021 | 023: How to Differentiate Content in a Crowded Space with Brooklin Nash | 01:14:23 | |
Do you call yourself a freelance writer or content marketer? There’s a fine line between the two, and the modern content marketing world is full of possibilities. In this episode, Alex talks to Brooklin Nash who has 8 years of content marketing experience. Outside of his full-time role as Manager of Community Content for Outreach, he's Head of Content at Sales Hacker. His clients include: Mixpanel, Intricately, MediaRadar, Metadata.io, and PostBeyond as a guest contributor, and he's written for G2, Drift, Business2Community and MarketingProfs. His full-time role at Outreach focuses on helping salespeople weave their content together and build organic channels to drive revenue. Considering Brooklin fell into content marketing by accident, he’s finely attuned to what makes good content tick. He draws on his freelance writing roots and passion for learning to excel. In this episode, he shares why you should find a niche, seek out conversations, and experiment. He lives in Guatemala and his guilty pleasure is young adult dystopian fiction. Check out Sales Hacker Check out Outreach Follow Brooklin Nash on LinkedIn or Twitter Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 12 Oct 2022 | Product-Led Growth and Sales with Thomas Schiavone (Calixa) | 00:50:51 | |
Product-led growth is an up-and-coming market strategy, but what does it actually entail? A product-led growth strategy is a fusion between marketing and product, which means you need two things to ensure its success. First, the product has to be easy to use and easy to adopt. Second, you need to create a big inbound funnel to get people to sign up, resulting in product-led sales. Thomas Schiavone, CEO and Co-founder of Calixa, knows that focusing on product-led growth leads to product-led sales. In this episode, Thomas talked with us about empowering sales to spearhead product-led growth, the importance of manageable data, and why you should aim to build value above all else. Show Topics
Show Links Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more. Some interviews you might enjoy and learn from: 020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz) 041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) 045: Building Competitive Marketing Content with Sam Chapman (Aprimo) 028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: 015: Should You Hire Writers or Subject Matter Experts? 017: How Do Growth and Content Overlap? 027: Is Organic Traffic the Best Traffic? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 10 Aug 2022 | How to Maximize Growth with a Digital Marketing Agency with John Doherty | 01:19:03 | |
When you’re trying to grow your small business, how do you know when it’s time to hire outside help? John Doherty believes that partnering with a marketing agency can significantly increase your growth by providing you with a team of experts and freeing up your time as a founder. But finding the right agency has its challenges. As a veteran digital marketer and founder of Credo and EditorNinja, John loves talking about building businesses and growing your mindset as an entrepreneur. He talks to us about how to hire an agency to buy back your time, the three pillars of SEO and the importance of keeping things simple. Show Topics
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Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more. Some interviews you might enjoy and learn from: 020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz) 041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) 045: Building Competitive Marketing Content with Sam Chapman (Aprimo) 028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: 015: Should You Hire Writers or Subject Matter Experts? 017: How Do Growth and Content Overlap? 027: Is Organic Traffic the Best Traffic? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 30 Jun 2022 | Mission-Driven Content for Small Businesses with Melanie Deziel | 01:13:46 | |
Small businesses are an essential part of our economy and Melanie Deziel believes it’s our responsibility to help them thrive. Formerly the editor of branded content at the New York Times and director of content at Foundation, Melanie is the co-founder of The Convoy, an online marketplace for small business owners to save on everyday expenses. She is a writer, speaker and the author of “The Content Fuel Framework: How to Generate Unlimited Story Ideas.” Melanie talked to us about the role that small businesses play in our neighborhoods, the importance of being authentic both online and in-person, and why sharing knowledge is the best way to help others. Show Topics
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Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more. Some interviews you might enjoy and learn from: 020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz) 041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) 045: Building Competitive Marketing Content with Sam Chapman (Aprimo) 0:57 Ross Simmonds on Life Lessons from Nanna and Building a Content Distribution Engine 056: How SparkToro Approaches Growth & Productivity (Rand Fishkin) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: 0:59 Kitchen Side: How To Build an Audience with Content Marketing 015: Should You Hire Writers or Subject Matter Experts? 017: How Do Growth and Content Overlap? 027: Is Organic Traffic the Best Traffic? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ --- Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 01 Sep 2021 | 027: Kitchen Side: Is Organic Traffic the Best Traffic? | 00:34:04 | |
There are many ways to drive traffic to your website. Organic, direct, paid, referral, social—each has a place and purpose in the greater marketing scheme. Organic traffic has long been held up as the “best” type of traffic. The truth? It depends. All too often organic traffic is driven by surface-level content that doesn’t actually convert customers. In this episode, as part of our Kitchen Side series where we take you behind the scenes at our agency, the Omniscient team debates the value of organic traffic. We discuss why keyword search volume is overrated, the value of differentiating in a new space, and how your tactics should change along with your company goals. Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Connect with Alex on Twitter or LinkedIn Connect with Allie on Twitter or LinkedIn Connect with David on Twitter or LinkedIn Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 03 Nov 2021 | 036: Content Experimentation & Why a Formal Education is Not Required with Shanelle Mullin (Experimentation & Analysis Lead, Shopify) | 01:14:05 | |
Sometimes your career milestones are clear as crystal, and sometimes they only become clear in retrospect. Shanelle Mullin has had an exciting path, from writer at CXL to Experimentation & Analysis Lead at Shopify. At each juncture, she’s followed intriguing people and her own innate curiosity. Alex and Shanelle worked together in the trenches as writers at CXL. They reunited on the podcast to chat about the worlds of content and experimentation, and how creativity and professional work can diverge and collide in interesting ways. Show Topics
Check out Shopify Follow Shanelle Mullin on LinkedIn or Twitter
Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 10 Jul 2024 | Kitchen Side Episode 200: The Long Game Magazine Pre-Launch | 00:46:41 | |
The conversation starts with technical difficulties and banter about microphones and boxes in the background. They discuss the 200th episode of the podcast and reflect on their favorite moments and surprises. They talk about the origins of the podcast and how it led to the idea of creating a magazine. They share their experiences with reading magazines in the past and the influence it had on them. They express excitement about creating something tangible and different in today's digital age. The conversation explores the joys and challenges of running a business, as well as the turning points and milestones experienced by the team. The greatest joy for the team is working with their talented and growing team, seeing them thrive and achieve great things. The challenges include generating consistent pipeline, retaining and upselling clients, and building and growing the team. The turning points include hiring key team members, landing big clients like Jasper and Hotjar, and restructuring into pods. The team also discusses the importance of facing fears, being present, and having faith in oneself. Key Takeaways
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What is Kitchen Side? One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture. You understand how things look from the inside and how that differs from the outside. You understand how the sausage is made. As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business. We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship. Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: | |||
| 11 Aug 2023 | Building Communities for B2B Brands, Becoming a Marketing Leader, and Being Privileged with Kash Miah | 01:06:30 | |
In this episode, we are joined by Kash Miah, the VP of Marketing at CrowdRiff. He discussed his past experiences and his current role at CrowdRiff and talked about the importance of effective communication, building partnerships, and fostering community in marketing efforts, particularly in a remote work setting. Kash also shared CrowdRiff's focus for the year, which includes shifting its positioning and messaging and establishing clear roles and responsibilities within the team. He also touched on balancing work and family life. Overall, this conversation with Kash was filled with insightful lessons and experiences. His approach to marketing, communication, and community building provides valuable insights for anyone navigating the dual-sided marketplace. Topics
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Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 22 Feb 2023 | What Marketers Need to Know About GA4 and Content Analytics with JJ Reynolds | 01:00:10 | |
Use data to drive informed decisions, avoid common mistakes, and stay up-to-date on the latest marketing strategies. Improve your marketing efforts with actionable tips and insights on data-driven decision-making and a new dawn with GA4 almost hitting our systems. JJ Reynolds is the founder and head of marketing and analytics at MediaAuthentic. JJ has extensive experience using data to drive informed decision-making and is here to share his insights on utilizing data in marketing. In this episode, we talk about why content marketers need to have analytics, the common mistakes they make regarding analytics, and an overview of the new Google Analytics system GA4. So, sit back, relax, and get ready to take some notes as we dive into the world of data-driven marketing with JJ Reynolds. Show Topics
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Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 13 Sep 2023 | Kitchen Side: Surround Sound SEO & Optimizing for Generative Answers | 00:45:51 | |
This episode of Kitchen Side discussed various topics related to content marketing, sales enablement, and surround sound SEO. Omniscient Digital founders, Alex Birkett, David Khim, and Allie Decker explore the challenges and misconceptions surrounding sales enablement content, emphasizing the importance of addressing specific pain points and showcasing thought leadership. They also delve into reducing the perception of risk in B2B buying decisions and the type of content that supports the sales process. They touch on trust symbols, surround sound strategy in SEO, and tactics for getting featured on editorial pages and review sites. The episode concludes with a discussion on post-purchase rationalization and finding enjoyment in the daily grind of work. Topics
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What is Kitchen Side? One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture. You understand how things look from the inside and how that differs from the outside. You understand how the sausage is made. As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business. We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship. Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 15 Jun 2022 | Rethinking Productivity with Sunsama Founder Ashutosh Priyadarshy | 00:55:02 | |
Productivity is essential to everybody’s workday, but it’s about more than filling up your schedule with tasks. Ashutosh Priyadarshy, Founder of Sunsama, believes that productivity should support a healthy and well-rounded life, not just an ambitious workload. He talked to us about building a productivity tool for profitability first, working with an asynchronous remote team, and helping others achieve a calm, intentional workday. Show Topics
Show Links Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more. Some interviews you might enjoy and learn from: 020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz) 041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) 045: Building Competitive Marketing Content with Sam Chapman (Aprimo) 0:57 Ross Simmonds on Life Lessons from Nanna and Building a Content Distribution Engine 056: How SparkToro Approaches Growth & Productivity (Rand Fishkin) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: 0:59 Kitchen Side: How To Build an Audience with Content Marketing 015: Should You Hire Writers or Subject Matter Experts? 017: How Do Growth and Content Overlap? 027: Is Organic Traffic the Best Traffic? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 19 Jul 2023 | Building a Content & SEO Go-to-Market, Making Data-Driven Decisions, and Competing in SaaS | 01:16:32 | |
In this podcast episode, Peter Caputa, the CEO of Databox, discusses various topics related to marketing, data analysis, and building a software company. He shares his experience transitioning from engineering to sales and marketing and eventually becoming a CEO. Peter talks about the challenges of marketing teams reporting on different metrics from various tools and how Data Box differentiates itself in a competitive market. He also discusses their marketing strategy, including content marketing and conversion tactics. Peter emphasizes the importance of data-driven decision-making and the potential for algorithms to assist in analyzing and interpreting data. Topics
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Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 19 Oct 2022 | How to Level Up as a Growth Marketer with Joe Lee (Ontra) | 01:09:40 | |
There’s a lot of appeal to working for a flashy, up-and-coming startup. But Joe Lee, VP of Growth Marketing at Ontra, has always focused on achieving the best job titles and experiences instead of working for the “sexiest” companies. For Joe, growth marketing provided the perfect opportunities to advance in his career and get to where he is today. Growth marketing has become the de facto title for the person on the marketing team dedicated to growth, whether it’s through users, leads, pipeline, or revenue. In this episode, Joe talks to us about the importance of listening to leading indicators, why marketing should partner with sales in account-based marketing, and how to maintain empathy as you rise in the ranks of leadership. Show Topics
Show Links Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 05 Jun 2024 | Digital watercoolers, echo chambers, and big companies who write bad content with Ryan Law (Ahrefs) | 01:04:28 | |
The conversation explores the challenges of finding sources of inspiration and engaging with online communities. It delves into the importance of in-person interactions and the limitations of digital platforms like LinkedIn and Twitter. The discussion then shifts to the role of conferences in fostering real conversations and the value of personal experiences in content creation. The conversation also touches on the evolving landscape of SEO, the complexity of search algorithms, and the need for quality content. The concept of thought leadership is explored, with a focus on the desired end state and the types of content that can contribute to it. The conversation concludes with a discussion on the distribution of content and the challenges of driving traffic and engagement in a platform-dominated environment. In this conversation, Ryan Law and Alex discuss the value of content marketing, the role of AI in content creation, and the universal yearning for nature. They explore the challenges of measuring the impact of content, the importance of intuition in content marketing, and the need for companies to embrace experimentation. They also touch on the barbell strategy in content creation, the different perspectives of large and small companies, and the state of AI in content marketing. | |||
| 29 May 2024 | The Future of SEO & Ways We Actually Use AI (Kitchen Side) | 00:57:36 | |
The conversation explores the use of AI in various tasks, such as writing, research, and productivity. The hosts discuss the benefits and limitations of AI, as well as its impact on industries like marketing and dentistry. They also touch on the future of SEO and the importance of focusing on goals and strategy rather than getting caught up in AI hype. Overall, the conversation highlights the practical applications of AI in everyday tasks and the need for thoughtful implementation. The conversation explores the future of SEO and the role of AI in search. It discusses the limitations of current search engines and the need for improved categorization and organization of information. The concept of surround sound SEO is introduced, emphasizing the importance of appearing in all places where potential customers are searching. The conversation also touches on the idea of ranch style SEO, which prioritizes depth and unique perspectives in content creation. The role of social media and user behavior in search is considered, as well as the challenges and opportunities presented by AI in the search landscape. Key Takeaways
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What is Kitchen Side? One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture. You understand how things look from the inside and how that differs from the outside. You understand how the sausage is made. As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business. We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship. Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 26 Oct 2022 | Fireside Chat with Tim Stoddart (Copyblogger, Stodzy) | 00:49:57 | |
Tim Stoddart, the owner of both Tim Stodz Enterprises and Sober Nation, is a writer, an entrepreneur, and a leader. Tim’s experience of addiction and recovery has shaped and influenced his career path in many ways. It’s what inspired him to create Sober Nation, a blog and community resource for people struggling with addiction, as well as his marketing agency Stodz Enterprises. For Tim, his personal journey and professional career go hand in hand. In this episode, you can find out how Tim learned to reconcile his personal and professional online personas, why he relies so heavily on documented systems, and why it’s okay to be bad at sales. Show Topics
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Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: | |||
| 12 Jan 2021 | #004: Kitchen Side: How to Build a Content Editorial Calendar | 00:29:34 | |
The Long Game is a podcast which consists of our long-form interviews with experts and thought leaders on the topics of content marketing operations and strategy. But this particular series of the podcast is so meta. We call it Kitchen Side. It's an inside look at how the sausage is made at our company, Omniscient Digital. One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture. In this episode, we discuss how to build a content editorial calendar. We talk about how to plan out your content strategy onto a time series and roadmap that your team can collaborate on. In full transparency, we wanted to write about this topic due to its search volume and its relevance towards our business. As the saying goes, "Those producing enough content to warrant a calendar may very well be a good fit for our business." To produce a unique article, however, we decided to tap our agency co-founders to get insights and quotes for the article. This episode, in a way, is a glimpse at the research that our content and growth marketer Karissa has done to produce the article itself (with free template). The Long Game podcast is hosted by Alex Birkett and David Ly Khim who co-founded Omniscient Digital to help companies ranging from early-state to scale-ups with growth strategy, SEO, and content marketing. Allie Decker, Head of Content, joins the conversation as well. Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 29 Sep 2021 | 031: The Fundamentals of Conversion Rate Optimization with Brian Massey (Co-Founder, Conversion Sciences) | 01:14:57 | |
Brian Massey is the Co-Founder and Managing Director of Conversion Sciences, and author of the book Your Customer Creation Equation. His rare combination of interests and experience developed over 30 years as a computer programmer, entrepreneur, corporate marketer, international speaker, and writer. Brian Massey believes that being curious is more important than being right. Sometimes the data supports your hypothesis, but sometimes it shows you that you had it all wrong and it’s time to change course. Brian has a clear approach to conversion rate optimization: gather data on everything you possibly can. In this episode of The Long Game, he shares his CRO strategies, the secret to finding the right business partner, and how his contrarian personality fuels his crusade against standardized agency-built websites. Founded in 2007, Conversion Sciences helps businesses transform their sites through a steady diet of visitor profiling, purposeful content, analytics, and AB testing. Brian has worked with hundreds of companies to improve their online business. He is a sought-after speaker, presenting at IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and others. He has written for online publications including ClickZ, Search Engine Land and Marketing Land. He's the host of the Intended Consequences podcast. Conversion Sciences is a data-driven digital design agency focusing on getting the most value from every visitor to your digital properties. They provide design, research, and testing services to businesses of all sizes. We hope you enjoy this episode on the fundamentals of CRO according to Brian Massey. Connect with Brian on Linkedin, Conversion Sciences, and check out his podcast. Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 21 Jul 2023 | Managing a Content Program During a Company Pivot, the Evolution of B2B Content Marketing, and Executive Communication with Jenny Thai | 00:55:45 | |
In this episode, Jenny Thai, Head of Content at Vanta, discusses the evolution of content marketing over the past decade. She covers topics such as the shift from blogging to demand-generation tactics, the rise of video content, and the current trend of community-driven content and also explores the idea of building a media company within the B2B space and the challenges that come with it. Jenny shares insights on being adaptable and nimble in a company's growth stages, prioritization, streamlining processes, and aligning content strategy with overall corporate and marketing strategies. The episode concludes with a discussion on thought leadership and the evolving role of a content marketer. Topics
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Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 17 Jan 2024 | Blogging is Underrated, Operationalizing Subject Matter Expertise into Content, and Scaling in Competitive Spaces w/ Nate Matherson (Positional) | 00:45:02 | |
In this episode of the Long Game podcast, host Alex Birkett talks with Nate Matherson, CEO of Positional, about the intricacies of SEO and content marketing. Nate shares his reflects on lessons learned from past startup experiences. They discuss the shift from his previous company to Positional, the challenges of the SEO landscape, and the integration of CRO into Positional's offerings. The conversation also covers the importance of data-driven decision making, the value of high-quality content, and Nate's strategy for creating a vast blog on blogging, emphasizing the need for expert insights and multimedia elements to enhance content. Guest introduction and background Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. | |||
| 26 May 2023 | Kitchen Side: The Impact of Google SGE and AI on Business, Human Behavior, and Society | 00:59:10 | |
The marketing world is being impacted by AI advancements and the upcoming Google Search Generative Experience (SGE), prompting discussions on how to prepare and adapt without relying on speculative predictions. The rise of generalists in the business world may be a result of the increasing complexity and interconnectedness of technology and marketing. In this episode of Kitchen Side, Alex Birkett, Allie Decker, and David Ly Khim discuss the possible effects of AI on marketing. The conversation highlighted the importance of not relying on speculative predictions, but rather focusing on tangible plans and strategies to stay ahead of the curve. The conversation recognized the importance of staying informed about AI advancements and their potential impact on the marketing world. They emphasized the need to adapt and update strategies as technology progresses, in order to remain competitive and effective in the industry. They also explore the impact of the Internet and technology on social behavior and society, discussing the balance between convenience and friction in the ever-evolving digital landscape. If you want to hear more about our conversation, make sure to tune in to the full episode. Topics:
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What is Kitchen Side? One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture. You understand how things look from the inside and how that differs from the outside. You understand how the sausage is made. As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business. We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship. Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 16 Jun 2023 | Bridget Poetker (Loop & Tie) on Content Hot Takes and the Transition from Content to Growth | 01:10:22 | |
Are you struggling to balance your work and personal life? Do you find it difficult to set boundaries while working from home? In this podcast episode, our co-founder, Alex Birkett, is joined by Bridget Poetker, Director of Growth at Loop & Tie. She also co-hosted a pod called Self Control & Cheese to help 20-somethings in b2b tech navigate their personal and professional lives. Alex and Bridget reflect on their early twenties and ambitious mindsets but acknowledge the importance of balance as they have progressed in their careers. They emphasize the value of structure, setting expectations, and planning ahead. They also discuss the challenges of working remotely and the need to consciously take breaks and rest in order to be more productive. They also touch on the importance of company culture and ask tough questions during job interviews to determine if it aligns with the candidate's needs. They suggest that interviews should be a two-way street, with the candidate also interviewing the company to ensure a mutual fit. Overall, this episode provides valuable insights and advice for anyone struggling to balance their work and personal life. So take a break from the constant consumption of content and give this episode a listen! Topics
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Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 26 Aug 2021 | 026: Honing Freelance Writing in a Noisy Market with Kaleigh Moore | 00:50:28 | |
Kaleigh Moore is a freelance writer covering retail and e-commerce for software companies like Shopify and Stripe. She also covers sustainable fashion for publications like Forbes, Adweek, and Vogue Business. Kaleigh started her freelance career nine years ago and has grown her brand into an amazing mix of B2B SaaS content marketing, authoritative retail journalism, freelance community building, and consulting. Allie first met Kaleigh five years ago, when she was initially considering her move into freelance writing. She was Kaleigh’s first coaching client and gives her full credit for where she is today. In this episode, Kaleigh and Allie discuss everything from a career in freelance writing to honing their own creative catalysts in a noisy world. Follow Kaleigh on Twitter and visit her website. Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 06 Oct 2021 | 032: Mastering Email Conversion & Strategy with Samar Owais | 01:10:25 | |
Samar Owais is an email conversion strategist for SaaS and eCommerce brands. She helps companies like Hubspot, Drip, and Pinterest as well as numerous ecommerce brands increase conversions, retain customers, and fix the money-leaking gaps in their emails. We’ve all reached that point where we hit a professional wall. Our work loses its luster, and we dread opening our laptop. Sometimes it’s due to not recharging with sleep and downtime. Sometimes it’s a specific project that’s not appealing. As Samar Owais discovered, sometimes it’s because your entire professional focus needs a refresh. In this episode of The Long Game podcast, Samar shares how she went from unmotivated blogger to one of the top email strategists in the SaaS and eCommerce space. This conversation also covers how being a realist can fundamentally change your approach to email marketing. We hope you enjoy this episode. You'll find Samar geeking out over emails on Twitter and every Wednesday with her subscribers in the Emails Done Right newsletter. Connect with Samar: Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 22 May 2024 | From Growth Leader to Coaching Growth Leaders, Common Challenges for Heads of Growth, and the State of PLG with Andrew Capland | 00:46:43 | |
Andrew and David discuss Andrew's background and his role as a growth coach for tech professionals. They explore the challenges faced by growth leaders and the importance of effective communication and strategy. They also touch on the evolution of product-led growth (PLG) and the misconceptions surrounding its applicability. In this conversation, Andrew and David discuss the concept of product-led growth (PLG) and its relevance in today's business landscape. They explore the challenges of implementing PLG in sales-led companies and the importance of finding the right balance between the two approaches. They also delve into their personal experiences in leadership roles and the transition to coaching. Andrew shares his insights on maintaining a healthy work-life balance while delivering value, and the importance of keeping a distance between oneself and their employer. They recommend books like 'The Coaching Habit' and 'The Seven Habits of Wealth and Happiness' for personal and professional growth. Key Takeaways
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Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| 31 Jan 2024 | How Will AI Impact the SEO Profession, User Search Behavior, Businesses, and the Internet? with Mordy Oberstein | 00:52:04 | |
In this conversation, Mordy Oberstein discusses the impact of AI on SEO and the challenges it presents. He emphasizes the need for SEOs to adapt their strategies and understand the changing landscape of content creation. Mordy also highlights the importance of user intent and the role of AI in Google's algorithm. He suggests that brands should take risks and differentiate themselves by creating content that reflects their thought leadership and expertise. Additionally, he discusses Google's algorithm updates and the need for Google to improve its understanding of user behavior. Overall, Mordy provides valuable insights into the evolving relationship between AI and SEO. In this conversation, Mordy Oberstein discusses the impact of Google's changes on SEOs, the opportunities for SEO agencies and professionals in an AI world, time and energy management with a busy schedule, the controversial opinion that brand is more important than acquisition, impactful advice to not be a schmuck, a book recommendation, and where to find Mordy Oberstein on the internet. Key Takeaways: SEOs need to adapt their strategies to the impact of AI on SEO. Content creation should focus on user intent and reflect thought leadership. Google's algorithm updates indicate its efforts to understand user behavior. Brands should take risks and differentiate themselves in the changing landscape of content creation. SEOs need to understand the changes happening in the ecosystem and adapt accordingly. In an AI world, SEO agencies and professionals who can use their brains to navigate the changing landscape will have more opportunities. Time and energy management is crucial for balancing work and personal life. Building a strong brand can lead to long-term success and acquisition. Don't be afraid to say no and focus on quality over quantity. The book 'An Ethic of Excellence' by Ron Berger teaches the importance of iterative improvement. Show Links
Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: | |||