The Logo Geek Podcast (Ian Paget)

Without a good idea, you have no logo, so generating ideas is the most important step of the logo design process. But, staring at a blank piece of paper can be daunting, so a logo designer will carry out numerous idea generation exercises to help along the way. In this podcast, Ian explains the logo design idea generation techniques he uses when working on a logo.

This episode is sponsored by The Perfect Match, a game where designers submit mood boards created using Adobe Stock assets. If your skilful project is chosen, you will be featured on Adobe's monthly live streaming game show with other talented designers, art directors, and creatives, where the winner goes home with $1000!

For show notes and an episode transcription: https://logogeek.uk/podcast/idea-generation-techniques

This episode is sponsored by The Perfect Match.

Take 30 minutes to create a quick mood board as a design exercise. You’ll get a $50 USD gift card for your submission, and if your mood board communicates clearly, you might be a contestant on the live game show and play to win $1,000 USD and a Wacom* tablet! Don’t freak out: submissions are not spec work and are only used as entries for game play.

This month’s mood board challenge is open to creatives residing in the United States, Canada (excluding Quebec), the United Kingdom, Denmark, Norway, Ireland, Finland, and the Netherlands. Government employees are NOT eligible to participate. Entrants that meet the requirements receive a $50 USD gift card and a $25 will be donated to the National Partnership for Women & Families on behalf of your entry.

To learn more and play head to https://www.theperfectmatch.co/play

*Game show contestants are eligible to win prizes sponsored by Wacom in August and September.

This episode is sponsored by The Perfect Match.

Take 30 minutes to create a quick mood board as a design exercise. You’ll get a $50 USD gift card for your submission, and if your mood board communicates clearly, you might be a contestant on the live game show and play to win $1,000 USD and a Wacom* tablet! Don’t freak out: submissions are not spec work and are only used as entries for game play.

This month’s mood board challenge is open to creatives residing in the United States, Canada (excluding Quebec), the United Kingdom, Denmark, Norway, Ireland, Finland, and the Netherlands. Government employees are NOT eligible to participate. Entrants that meet the requirements receive a $50 USD gift card and a $25 will be donated to the National Partnership for Women & Families on behalf of your entry.

To learn more and play head to https://www.theperfectmatch.co/play

*Game show contestants are eligible to win prizes sponsored by Wacom in August and September.

This episode is sponsored by The Perfect Match.

Take 30 minutes to create a quick mood board as a design exercise. You’ll get a $50 USD gift card for your submission, and if your mood board communicates clearly, you might be a contestant on the live game show and play to win $1,000 USD.

Don’t freak out: submissions are not spec work and are only used as entries for game play.

To learn more and play head to https://www.theperfectmatch.co/play

Ibby Tarafdar is a young designer from Cardiff, UK. Two days a week he’s working at Starbucks as a Barista, but the rest of the time he’s travelling the world, hanging out with and designing logos for famous celebrities, including world champion boxers such as Gervonta ‘Tank’ Davies, famous golfers such as Andrew ‘Beef’ Johnston and even Jay-Z.

After seeing him featured in a BBC documentary, Ian reached out to Ibby to discover how it all started. We learn how he got the opportunity to design logos for celebrities, why he still works at Starbucks, racism and the lack of people of colour in the design industry, and a discussion around Ibbys logo design process.

Show notes can be found here: https://logogeek.uk/podcast/ibby-tarafdar

This episode is supported with sales from Freelance with Janda, a suite of comprehensive courses to help creative entrepreneurs maximise success.

Dribbble is a social networking platform for designers and creatives, and is one of the largest platforms for designers to share their work online. But how do you make the most of the platform to attract clients?

In this podcast Ian’s joined by Lisa Jacobs, a young designer from the Netherlands, who shares how she’s attracted clients through Dribble, which has allowed her to start her own design agency. We’ll also discover how she started out as a designer, how she founded her own freelance design business, and we dive into her logo design process, discuss the 1 logo approach, niching down and more.

View show notes and interview transcription here: https://logogeek.uk/podcast/attracting-clients-dribbble

This episode is supported by Logo Package Express, which is an Adobe Illustrator extension that allows you to create a comprehensive logo kit in minutes.

If you want to be successful, you can’t just sit around and hope that opportunities will come your way. You need to work to attract them.

As an example, if you want to work on a specific style of work, or in a different speciality such as pattern design, you’re much more likely to attract that type of work if people can see your capabilities. It’s those who take action, and create the work they want to attract that become successful.

Meg Lewis is a great example of someone who takes action. She works hard to attract her own opportunities, which we discuss on this weeks podcast. We also discover how Meg found the confidence to be herself, and how she created a unique personal brand, mixing design, comedy & performance to make the world a happier place.

Meg Lewis is host of Dribbble’s Overtime podcast, and founder of multiple businesses including her own agency, Ghostly Ferns, an international collective of designers and commercial artists, and Full Time You, a personal brand and career fulfilment platform featuring books, online classes, coaching, and free advice.

Full show notes and episode transcription can be found here: https://logogeek.uk/podcast/creating-your-own-opportunities/

Resources Mentioned

• Meg Lewis – Website, Twitter, Instagram
• Dribble’s Overtime Podcast
• Sit There & Do Nothing Podcast
• Ghostly Ferns – A group of designers who collaborate.
• Full Proof – A co-working space for designers.
• Full Time You – A personal brand and career fulfilment destination created to help you shine!

Thank you to the sponsor, FreshBooks

I’m incredibly thankful to FreshBooks for sponsoring this episode of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

On this weeks episode, Ian is joined by Christopher Doyle, founder of the independent creative studio, Christopher Doyle & Co. based in Sydney.

In this interview, we discuss how Chris started his career by getting a job at Saachi & Sacchi despite a bad interview. The lessons he learned at the agency. The importance of working with language within his design work. Design books that have been important to him. How he started his own independent creative agency, how they come up with great ideas, creating culture in an agency, and the use of humour in website copy.

This episode is sponsored by The Perfect Match, a game where designers submit mood boards created using Adobe Stock assets. If your skilful project is chosen, you will be featured on Adobe's monthly live streaming game show with other talented designers, art directors, and creatives, where the winner goes home with $750!

When most of us think about branding we picture logos, fonts, images and colour. But with a TV in most peoples homes, and mobile devices in peoples pockets everywhere they go, sound and video have become increasingly important for businesses globally.

With so much opportunity to be heard through a wide range of platforms, having a consistent audio brand across video and audio is key to aid recognition and to stand out and differentiate from the competition.

In this weeks episode Ian's joined by the team from Drop Music Branding; Mauro González, Dalmiro Lacaze and Gabriel Agüero, where we discuss Audio Branding, the process to create a distinct sound for a brand, and we go behind the scenes on the creation of the new Logo Geek audio too.

Show notes and episode transcription can be found here: https://logogeek.uk/podcast/audio-branding

This episode is supported by affiliate sales from Placeit, where you can find thousands of high-quality branding mockups, perfect for your design portfolio.

This episode is sponsored by The Perfect Match.

Take 30 minutes to create a quick mood board as a design exercise. You’ll get a $50 USD gift card for your submission, and if your mood board communicates clearly, you might be a contestant on the live game show and play to win $1,000 USD and a Wacom* tablet! Don’t freak out: submissions are not spec work and are only used as entries for game play.

This month’s mood board challenge is open to creatives residing in the United States, Canada (excluding Quebec), the United Kingdom, Denmark, Norway, Ireland, Finland, and the Netherlands. Government employees are NOT eligible to participate. Entrants that meet the requirements receive a $50 USD gift card and a $25 will be donated to the National Partnership for Women & Families on behalf of your entry.

To learn more and play head to https://www.theperfectmatch.co/play

*Game show contestants are eligible to win prizes sponsored by Wacom in September 2022.

This episode is sponsored by The Perfect Match, a game where designers submit mood boards created using Adobe Stock assets. If your skilful project is chosen, you will be featured on Adobe's monthly live streaming game show with other talented designers, art directors, and creatives, where the winner goes home with $1000!

This episode is sponsored by The Perfect Match, a game where designers submit mood boards created using Adobe Stock assets. If your skilful project is chosen, you will be featured on Adobe's monthly live streaming game show with other talented designers, art directors, and creatives, where the winner goes home with $1000!

Some of the most famous logo designs in the world feature a monogram, including General Electric, Louis Vuitton and Hewlett-Packard. But how do you approach designing a monogram? In this weeks episode Ian's joined by Hope Meng to find out.

Hope is a brand designer and lettering artist from San Francisco, CA. In November 2015 she started Monogram Project, a personal challenge to draw every letter combination from AA to ZZ. In this episode we learn more about the project and the lessons learned to help you design monograms for yourself. We also discuss TEXT/TILE project, as well as productivity tips and tools to allow time for personal projects.

For show notes and an interview transcription visit: https://logogeek.uk/podcast/designing-a-monogram

Resources mentioned include:

• Monogram Project
• Letterform Archive
• OH no Type Co - Website | Instagram
• TEXT/TILE Studios on Instagram
• Headspace: Meditation and Sleep Made Simple
• Logo Package Express
• Perfect Proposal Futur Template

This episode is sponsored by The Perfect Match, a game where designers submit mood boards created using Adobe Stock assets. If your skilful project is chosen, you will be featured on Adobe's monthly live streaming game show with other talented designers, art directors, and creatives, where the winner goes home with $1000!

View show notes here: https://logogeek.uk/podcast/the-visual-response

To celebrate 100 episodes of the Logo Geek Podcast, this time show host Ian Paget becomes the guest!

To perform the interview, Ian's joined by host of the Resourceful Designer Podcast, Mark Des Cotes.

In this interview we find out how Ian became a designer, how he developed his passion for logo design, how Logo Geek was born, how the podcast started, and what's next in store for the Logo Geek brand.

Show notes, and interview transcription: https://logogeek.uk/podcast/becoming-logo-geek

The difference between a good logo, and a remarkable logo design is the way it has been executed. A great idea is nothing without the skill and craftsmanship to develop the design into an effective, versatile solution.

To discover the process needed to create a perfectly executed logo Ian interviews Georgia based logo designer, Tamari Chabukiani, the founder of her own design studio Pragmatika Design.

In this interview, we also discover how Tamari discovered a passion for logo design, how she founded her studio, how she hires other designers, how she finds clients, and we also discuss her training courses with SkillShare and Domestika.

View the show notes here: https://logogeek.uk/podcast/perfectly-executed-logo

Steff Geissbühler was Partner and Principal at Chermayeff & Geismar for 30 years where he designed some of the worlds most memorable logos and identities.

In this interview we go back through significant times in the designers life, including how he became a professor early in his career, how he was hired by Ivan Chermayeff and Tom Geismar, and how he eventually went on to develop C&G Partners before founding his own design practice, Geissbühler:Design.

At C&G, Steff designed iconic logos including NBC and Time Warner Cable. We discover the process that went into designing the logos, and unravel what happened behind the scenes at one of the world most famous design agencies.

Show notes and interview transcription can be found here: https://logogeek.uk/podcast/steff-geissbuhler

Thank you to the sponsor, FreshBooks

I’m incredibly thankful to FreshBooks for sponsoring this episode of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

When I say Independence Day, a few of you will think of the 1996 movie starring Will Smith and Jeff Goldblum. But if you're an American, Independence Day is a celebration of the signing of the Declaration of Independence, which happened on July 4, 1776. It's a day celebrated with fireworks, family reunions, barbecues, picnics, parades and more.

In 2026, America will be celebrating the 250th anniversary of the nation's founding, and America250 promises to be the largest and most inclusive celebration in the country's history.

Such a monumental occasion deserves its own identity, and that task was given to the brand design agency Landor. In this interview, Ian's joined by Valerie Aurilio, General Manager and Phyllis Murphy, the Executive Creative Director of Landor in Chicago. In this interview we'll learn more about the America250 project, how Landor approached a brand intended for almost 400 million people, how the logo was designed, presented and more.

Show notes and interview transcription head to https://logogeek.uk/podcast/designing-america250

This episode is supported by the training course Mastering the Logo Grid.

Design is one of the hardest jobs there is. We strive to create the best design work we can, seek to follow the latest design trends and constantly push to get better. With that comes comparison, and often a feeling of never being good enough. Many designers struggle with self-doubt and impostor syndrome, which can lead to an unhealthy mental health.

On this podcast Ian is joined by Arjun Ahluwalia to discuss his struggles with self-doubt, and how he's worked to overcome it. Arjun is the co-founder of Uting design, and co-host of the Design Revision Podcast.

Show notes and interview transcription: https://logogeek.uk/podcast/dealing-with-self-doubt

Supported by Freelance with Janda, The Ultimate Freelance Course.

Jozelle Tech is the founder of The Rolling Media, an agency based in the Philippines who focus on Personal Branding, specifically for coaches and creators.

Jozelle doesn’t let anything get in her way. Despite negative comments about her work growing up she carried on anyway, progressing with a career in design, which eventually lead to her building a team and founding her own agency. And despite having a disability, being a wheelchair user, she lives life on her own terms and doesn’t it take over her life. She entrances who she is, breaking away from any limitations.

In this interview we’ll uncover her inspiring story, discover how she exchanged services for ongoing mentorship with an expert brand strategist, and dive into her approach for personal branding.

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This episode is sponsored by The Perfect Match.

Take 30 minutes to create a quick mood board as a design exercise. You’ll get a $50 USD gift card for your submission, and if your mood board communicates clearly, you might be a contestant on the live game show and play to win $1,000 USD and a Wacom* tablet! Don’t freak out: submissions are not spec work and are only used as entries for game play.

This month’s mood board challenge is open to creatives residing in the United States, Canada (excluding Quebec), the United Kingdom, Denmark, Norway, Ireland, Finland, and the Netherlands. Government employees are NOT eligible to participate. Entrants that meet the requirements receive a $50 USD gift card and a $25 will be donated to the National Partnership for Women & Families on behalf of your entry.

To learn more and play head to https://www.theperfectmatch.co/play

*Game show contestants are eligible to win prizes sponsored by Wacom in August and September.

If you like to peek inside a designers sketchbook you need to be aware of Made By James. That’s the instagram account from graphic designer James Martin who’s feed is full of stunning logo design development work.

In this weeks episode Ian interviews James to find out how these sketches are created. We also dive into his logo design process, his approach with grids and the tools used. We also learn how he became a designer and how he founded his own design agency Baby Giant.

Resources Mentioned

• Made by James: Instagram, YouTube.
• Baby Giant: Website, Instagram, Facebook, Twitter
• Identity: Chermayeff & Geismar & Haviv – Buy on Amazon UK | Amazon US

Show notes and episode transcription: https://logogeek.uk/podcast/sketches-made-by-james/

Thank you to the sponsor, FreshBooks

I’m incredibly thankful to FreshBooks for sponsoring this episode of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

Whilst 2020 could easily be deemed as the worst year in living history there were still plenty of individual success stories from Logo Geek community members throughout the year. One such story was from Chris Logsdon, who fulfilled a lifelong dream of designing a logo for NASA.

Chris was tasked to redesigning the logo for NASA Launch America, the company that bridges the gap between NASA and private space companies such as Elon Musk's SpaceX.

In this interview we learn how Chris landed the project of a lifetime, the behind the scenes design process and how it was presented. We also dive into how Chris managed to get a creative director job working with Gary Vaynerchuk at The Sasha Group, and end with a few book suggestions.

Show notes and interview transcription:  https://logogeek.uk/podcast/launching-a-logo-design-with-nasa

Books discussed:

• The Top Symbols and Trademarks of the World - 10 book collection
• Logo Modernism
• LogoArchive Magazine
• Yasaburo Kuwayama Books
• Logo World
• Seven Designers Look at Trademark Design
• Jab, Jab, Jab, Right Hook

At some point in your career you might get stuck in a rut. Stuck in a pattern doing the same thing day in, day out, without making any progress. But because change is hard, it’s easy to become comfortably unhappy, and let the days pass.

This is what happened to Sophia Ahmed. She was in a dead-end job, and at a low point in her life. But after dramatic personal life events she was pushed to reflect on her life, and so made the necessary changes to get out of that rut, and make a change for the better.

In this interview we discover how Sophia started Monograph&Co, her own design agency where she works with talented partners to provide the best possible design service. We also uncover how she left a dead-end job to start her own thing, the motivation needed to get out of a rut,  then end the discussion talking through her process for designing a brand identity.

Sponsored by Webflow, A visual way to build the web.

Stylescapes™: Learn how to make more money doing what you love with fewer client revisions.

Show notes and episode transcription: https://logogeek.uk/podcast/escape-the-rut

This episode is sponsored by The Perfect Match, a game where designers submit mood boards created using Adobe Stock assets. If your skilful project is chosen, you will be featured on Adobe's monthly live streaming game show with other talented designers, art directors, and creatives, where the winner goes home with $1000!

This episode is sponsored by The Perfect Match, a game where designers submit mood boards created using Adobe Stock assets. If your skilful project is chosen, you will be featured on Adobe's monthly live streaming game show with other talented designers, art directors, and creatives, where the winner goes home with $1000!

View show notes here: https://logogeek.uk/podcast/brand-naming

Jim Wornell is a graphic designer who worked at Nintendo from 1990-2006. He designed packaging, manuals and artwork for several games... but most importantly he designed the logos for games including Metroid Prime, Paper Mario, Animal Crossing and was the Associate Producer on one of the greatest games ever made... Zelda: Ocarina Of Time!

In the interview, we learn how he started his career at Nintendo, how he was promoted to graphic designer, behind the scenes on logo and packaging projects, and what he's doing today.

Show notes can be found here: https://logogeek.uk/podcast/logos-for-nintendo

This episode is sponsored by The Perfect Match, a game where designers submit mood boards created using Adobe Stock assets. If your skilful project is chosen, you will be featured on Adobe's monthly live streaming game show with other talented designers, art directors, and creatives, where the winner goes home with $1000!

Mark Des Cotes is a well known podcaster in the design industry, being the host of The Resourceful Designer Podcast.

After several years of attending podcasting events to learn more about the craft, as a way to attract potential clients from the events he created a new brand for himself, where he was positioned as the go-to designer for any podcast design requirements. And so the niche design service, Podcast Branding was born.

In this episode we discover how Mark founded Podcast Branding along side his main design practice, how and why he treats the service as a product and how he targets potential clients too.

We also discuss the value of creating a niche design business, with actionable advice to help and inspire you to do the same.

Show notes and episode transcription: https://logogeek.uk/podcast/niche-branding-podcasts

This episode is sponsored by Webflow, the tool that gives designers the power of code in a visual interface, allowing you to directly build whatever they have in mind without engineers. To get 10% OFF on any new annual plan use promo code LOGOGEEK (Limited to 50 uses).

When you start out as a designer you'll likely focus on the visuals. But as you begin to understand the role design plays in business, you'll start to see the value of good brand strategy, and will want to work closer with your clients to understand and solve deeper business challenges before you work on any design.

For some designers, as they grow in their career they become more interested in the strategy side of branding more than the design, and they may want to focus on that full time. But how can you make the transition from designer to full time brand consultant?

On this weeks podcast we learn how Matt Davies did it. Matt started out as a designer, built an agency and managed a team before becoming a full-time independant brand consultant. Ian interviews Matt to discover his journey, why he made the transition, how he works with clients, and how becoming a brand consultant has allowed him to earn a higher income too.

Matt Davies is a brand & culture strategy consultant, UK top 50 advisor, speaker, co-host of JUSTBranding and the author of 'Storyategy', a book designed to help business owners unlock the power of their brand with a story based branding strategy.

This episode is sponsored by Wireframe, a podcast from Adobe XD.

Show notes and full episode transcription can be found here: https://logogeek.uk/podcast/designer-to-brand-consultant

Books & Resources Mentioned

• JUSTBranding Podcast
• Storyategy: Unlock the Power of Your Brand with a Story Based Branding Strategy - Buy on Amazon US | Amazon UK
• Million Dollar Consulting: The Professional's Guide to Growing a Practice - Buy on Amazon US | Amazon UK
• Brand Gap: How to Bridge the Distance Between Business Strategy and Design - Buy on Amazon US | Amazon UK
• Zag: The #1 Strategy of High-Performance Brands - Buy on Amazon US | Amazon UK
• Brand Flip: Why customers now run companies and how to profit from it - Buy on Amazon US | Amazon UK
• Scramble: How agile strategy can build epic brands in record time - Buy on Amazon US | Amazon UK
• Freelance with Janda Training Course

Allen Peters has a fascination for handcrafted antique design. This has inspired him to focus almost entirely on the niche style of vintage badge logo design through his own design studio, Peters Design Company.

Throughout his career Allans done just about every kind of design job. He’s worked for large and small design agencies, he's worked in-house at Target, and as an independant designer. Through these positions he's been able to learn from others to master the business of design, whilst working with brands such as Nike, Amazon and Patagonia.

In this podcast Ian interviews Allen to discover the benefits of working at different types of design positions. We learn what it was like to work within the in-house design team at Target. We also take a deep dive into the process behind designing badge logos, and end discussing Allens love for badge hunting and how you can do the same.

Show notes and episode transcription:  https://logogeek.uk/podcast/badge-logos-allan-peters

Resources mentioned:

• Badge Hunting - A talk from Allan Peters.
• Design process & presentation examples from Allan Peters (PDF).

This episode is sponsored by Webflow, the tool that gives designers the power of code in a visual interface, allowing you to directly build whatever they have in mind without engineers. To get 10% OFF on any new annual plan use promo code LOGOGEEK (Limited to 50 uses).

This episode is sponsored by The Perfect Match, a game where designers submit mood boards created using Adobe Stock assets. If your skilful project is chosen, you will be featured on Adobe's monthly live streaming game show with other talented designers, art directors, and creatives, where the winner goes home with $1000!

This episode is sponsored by The Perfect Match, a game where designers submit mood boards created using Adobe Stock assets. If your skilful project is chosen, you will be featured on Adobe's monthly live streaming game show with other talented designers, art directors, and creatives, where the winner goes home with $1000!

View show notes here: https://logogeek.uk/podcast/add-brand-strategy

Over the past few years there have been some pretty big movie identities designed by Pentagram. These include "DC Entertainment", JK Rowling’s  films "Fantastic Beasts and Where to Find Them" and "The Crimes of Grindelwald", Steven Spielberg‘s adaptation of "Ready Player One", "Birds of Prey'" the Warner Brothers identity... the list goes on.

The person behind all of this is Emily Oberman.

Emilys had an incredible career in design. After graduation she joined the legendary design studio M&Co, collaborating with Tibor Kalman. She also cofounded the design studio Number Seventeen, where she worked on the identities for "The Tonight Show Starring Jimmy Fallon" and "Saturday Night Live." Then in 2012, Emily joined Pentagram’s New York office as a partner.

In this interview we discover the surprisingly relatable story of how she got to work on identities for blockbuster movies. We also uncover the process her and her team take when working on logos and identities for movies. Then we end the interview with an honest discussion about how she was approached by Pentagram, and what it’s like to be a partner at one of the most well-know design agencies in the world.

Show notes and interview transcription: https://logogeek.uk/podcast/emily-oberman

This episode is sponsored by Webflow, the tool that gives designers the power of code in a visual interface, allowing you to directly build whatever they have in mind without engineers. To get 10% OFF on any new annual plan use promo code LOGOGEEK (Limited to 50 uses).

For many designers, the ultimate dream is to work as an independent graphic designer, studio owner or freelancer. To work when you want, on the type of projects you want, with the clients of your choice.

The reality however isn’t as easy as we might expect. Heck, it can be tough. To discuss the reality of freelancing, and the survival skills you’ll need to survive I’ve invited Sarah Townsend, author of Survival Skills for Freelancers: Tried and Tested Tips to Help You Ace Self-Employment Without Burnout.

This episode is sponsored by The Perfect Match, a game where designers submit mood boards created using Adobe Stock assets. If your skilful project is chosen, you will be featured on Adobe's monthly live streaming game show with other talented designers, art directors, and creatives, where the winner goes home with $750!

In this weeks podcast Ian interviews Miriam Isaac, a user experience designer to uncover the process behind the design of digital products. We learn her approach to research, discover her process for wire-framing, prototyping, the UX tools used and more!

Show notes: https://logogeek.uk/podcast/ux-design-process

Thank you to the sponsor, FreshBooks

I’m incredibly thankful to FreshBooks for sponsoring this episode of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

This episode is sponsored by The Perfect Match, a game where designers submit mood boards created using Adobe Stock assets. If your skilful project is chosen, you will be featured on Adobe's monthly live streaming game show with other talented designers, art directors, and creatives, where the winner goes home with $1000!

On this weeks Halloween Special episode Ian speaks to members of the Logo Geek Community who share their client horror stories and the lessons learned.

Thank you to Katie Cope, Ephraim Schum, John Bermudes, Carolina Lopes and Arun Sharma for sharing your nightmare stories!

Show notes and episode transcription can be found here:  https://logogeek.uk/podcast/client-horror-stories

Avoid most horror stories with a contract. I recommend checking out Michael Jandas course, module 3: Proposals & Contracts which shares the strategies developed through 15 years of proposal and contract refinement across more than 3,000 client pitches.

This week Ian is joined by designer and illustrator Scott Fuller, founder of The Studio Temporary, in Atlanta, Georgia.

In this interview, we go right back to how Scott first got into design, how he managed to get his first first design job while working in an apple store and how he discovered his first studio space where the Studio Temporary was born. We also discuss how he's successfully used cold calling to find clients, and how posting on social media has attracted some big projects!

This episode is sponsored by The Perfect Match, a game where designers submit mood boards created using Adobe Stock assets. If your skilful project is chosen, you will be featured on Adobe's monthly live streaming game show with other talented designers, art directors, and creatives, where the winner goes home with $750!

This episode is sponsored by The Perfect Match, a game where designers submit mood boards created using Adobe Stock assets. If your skilful project is chosen, you will be featured on Adobe's monthly live streaming game show with other talented designers, art directors, and creatives, where the winner goes home with $1000!

Show notes: https://logogeek.uk/podcast/introduction-to-nfts

The long-awaited, and much anticipated third version of Logo Package Express is launching Monday, November 21, 20221, and it. Is. A. BEAST. After two years of extremely hard work, the team are ready to release the most robust and feature-rich version of Logo Package Express ever!

In this episode, Ian interviews Michael Bruny-Groth, the creator of Logo Package Express to find out more about Logo Package Express 3.0.

For the week of launch (Monday, November 21st to Monday, November 28the), the product will have a $40 discount, reducing it to $79, which is a one-off fee!  To upgrade from 0.2 to 0.3, it's only $20.

To learn more, and to buy the product, head to logogeek.uk/logopackage (This is an affiliate link, so by using this you'll support the Logo Geek Podcast at no extra cost to you.

This episode is sponsored by The Perfect Match, a game where designers submit mood boards created using Adobe Stock assets. If your skilful project is chosen, you will be featured on Adobe's monthly live streaming game show with other talented designers, art directors, and creatives, where the winner goes home with $1000!

This episode is sponsored by The Perfect Match, a game where designers submit mood boards created using Adobe Stock assets. If your skilful project is chosen, you will be featured on Adobe's monthly live streaming game show with other talented designers, art directors, and creatives, where the winner goes home with $1000!

View show notes here: https://logogeek.uk/podcast/future-freedom

This episode is sponsored by The Perfect Match, a game where designers submit mood boards created using Adobe Stock assets. If your skilful project is chosen, you will be featured on Adobe's monthly live streaming game show with other talented designers, art directors, and creatives, where the winner goes home with $1000!

This episode is sponsored by The Perfect Match, a game where designers submit mood boards created using Adobe Stock assets. If your skilful project is chosen, you will be featured on Adobe's monthly live streaming game show with other talented designers, art directors, and creatives, where the winner goes home with $1000!

I’ve always liked to recommend to young designers is that you start your career working in a design agency before going freelance or starting your own design agency, that way you can see how things work and learn from others.

But the founders of SNASK have challenged that. Since the very beginning of their agency, which they started straight out of uni, they’ve set out to challenge the standard industry way of doing things, and have aimed to do things differently… to do it the SNASK way. In this interview Ian speaks to Fredrik Öst & Erik Kockum to discover how the agency SNASK started, and the journey taken to create a unique design agency.

This episode is sponsored by The Perfect Match, a game where designers submit mood boards created using Adobe Stock assets. If your skilful project is chosen, you will be featured on Adobe's monthly live streaming game show with other talented designers, art directors, and creatives, where the winner goes home with $1000!

As designers we learn a wide range of skills and tools to effectively carry out our roles. Many of us pursue a career in branding, but the landscape is becoming increasingly competitive, so how can you stand out from the competition?

On this weeks podcast Ian interviews Laura Evans, who has transitioned from working as a generalist brand identity designer, to carving out a niche for herself to become a visual storyteller. This combines her design and illustration skills with her ability to communicate complex stories more effectively. Laura is now able to do something she loves, that makes an impact, whilst allowing her to stand out in a crowded market place.

Laura Evans is the founder of Nifty Fox Creative, who uses the power of pictures to help her clients more effectively communicate and engage with their audience, motivate internal teams and drive change in a visual world.

Show notes and transcription of the episode can be found here: https://logogeek.uk/podcast/visual-storyteller-laura-evans/

• Nifty Fox Creative
• Laura Evans on Behance, Dribbble, Instagram, Twitter and LinkedIn.

I’m incredibly thankful to FreshBooks for sponsoring this episode of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

What is branding, and how do you go about starting a brand identity design project? In this weeks episode Ian Paget chats with the author of Designing Brand Identity, Alina Wheeler. In this episode we deep dive into the steps that need to be taken to rebrand a business from start to finish. We also discuss her book, which is now on its 5th edition.

Show notes for this episode can be found at logogeek.uk/podcast10

To view more episodes and to subscribe visit logogeek.uk/podcast

Why is strategy important when designing a logo? How can you use strategy as part of your design process? In this episode branding expert and thought leader Marty Neumeier answers these questions, as well as explaining in detail how to test a trademark design before releasing it to the public.

Marty is the Director of Transformation at Liquid Agency, and in the author of some of the very best books on branding and design including; Brand Gap, Zag and Brand Flip.

Show notes for this episode can be found here: https://logogeek.uk/podcast/using-strategy-in-logo-design/

This episode of the podcast is sponsored by Freshbooks. Try it today for a free, unrestricted 30 day Trial.

In this interview Ian Paget speaks with Tom Geismar, one of the most highly acclaimed designers in the industry. We discuss logo design, including the process before computers, presenting to the client, working in black and white, mistakes to avoid, pricing big projects, launching a new identity, a beautiful tribute to Ivan Chermayeff and more.

Tom is a founding partner of design agency Chermayeff & Geismar & Haviv, where he worked on iconic logos from brands including Mobil Oil, Xerox, Close Bank and many more.

Show notes for this episode can be found here: https://logogeek.uk/podcast/tom-geismar/ 

Sponsored by FreshBooks

I’d like to thank FreshBooks for sponsoring this episode, and for making this series possible. FreshBooks is a beautifully designed accounting software that makes it easy to create and send invoices, to track time and to manage your incoming and outgoing money. I recommend trying it out for yourself by making use of the free 30 day trial offered to listeners of this podcast – just visit https://freshbooks.com/logogeek – and enter Logo Geek in the ‘how did you hear about us’ section.

What is branding and why does it matter? What steps do you need to take to build a brand? What makes a great logo, and how can you use social proof to attract clients? We answer these questions and more in this interview with branding guru David Brier. David is an award-winning veteran in branding, rebrands, design and brand strategy, having received over 330 international industry recognitions for his work. He’s also the author of a newly released book, Brand Intervention.

To listen to this episode and more visit: logogeek.uk/podcast

To learn more about David visit: risingabovethenoise.com

Thank you to FreshBooks who have sponsored this podcast. For a free 30 day trial, just visit freshbooks.com/logogeek

Have you ever analysed a logo design in detail so that you can really understand why design decisions were made? What if you did that with logo designs from graphic design masters, such as Paul Rand? What could you learn by doing so?.

This week Ian Paget chats with Melinda Livsey to find out why she started to study logo designs from the masters and what she’s learned. We also discuss her logo design process and how she’s been able to reduce the time spent on projects by half, whilst increasing her prices too simply by implementing core strategy sessions as part of her design services. Melinda is the founder and Creative Director of her own branding agency, Marks & Maker.

Show notes can be found here: https://logogeek.uk/podcast/studying-design-masters/ 

Books & resources mentioned include:

• The Power of Limits: Proportional Harmonies in Nature, Art and Architecture
• Creative Strategy and the Business of Design
• 101 Things I Learned In Business School
• Core Strategy Kit
• Futur Pro Group

To listen to more episodes visit https://logogeek.uk/podcast/ 

Can sharing tips and tutorials on YouTube attract logo design clients? Yes. In this weeks podcast Ian Paget chats with Will Paterson who has been able to just that.

We learn how Will started his YouTube channel, the tools and software used, and how he’s able to manage his time to create consistent content, whilst also taking on client design projects too. We also deep dive into his logo design and hand lettering process.

Will Paterson is a well-known logo designer and hand lettering artist specialising in logotype design. He’s best know for his YouTube channel, where he shares weekly tips and advice for designers, which has grown to a following of over 234,000 subscribers.

Show notes for this episode can be found here: https://logogeek.uk/podcast/youtube-lettering-logos/

This podcast has been sponsored by FreshBooks. For a free 30 day trial visit freshbooks.com/logogeek

As a designer you need a personal brand. But what name should you use? How do you design your own logo? Do you need a website and what should be on it? In this episode Ian Paget of Logo Geek chats with Jacob Cass to find out. We learn how Jacobs been able to travel the world whilst working as a freelance designer, how he designs a logo, and how he makes a passive income from affiliate marketing.

Jacob Cass is a logo, brand and web designer best known for his blog and business, Just Creative.

Show notes for this episode can be found here: https://logogeek.uk/podcast/creating-a-personal-brand/

I’d like to thank FreshBooks for sponsoring this episode, and for making this series possible. It’s a beautifully designed accounting software that makes it easy to create and send invoices, to track time and to manage your incoming and outgoing money. I recommend trying it out for yourself by making use of the free 30 day trial offered to listeners of this podcast – just enter Logo Geek in the ‘how did you hear about us’ section.

What is a mood board, how do you create one and how can they be used to improve your logo design process and client communication? In this podcast, Ian Paget chats with Mariah Althoff, a freelance brand identity designer, to find out.

We also learn how Mariah started her business, and how she’s created a number of clever sales funnels that include Training Courses, Pinterest and Email Marketing.

Show notes for this episode can be found at https://logogeek.uk/2.6

I’d like to thank FreshBooks for sponsoring this episode, and for making this series possible. It’s a beautifully designed accounting software that makes it easy to create and send invoices, to track time and to manage your incoming and outgoing money. I recommend trying it out for yourself by making use of the free 30 day trial offered to listeners of this podcast – just enter Logo Geek in the ‘how did you hear about us’ section.

In this interview Ian Paget speaks with Identity designer Ben Loiz to learn from his 18 years experience.

We speak about Bens early life that lead him to start his own studio, his hands-on logo design process, the files he sends, the importance of work life balance (with tips), how he networks to attract big named clients such as Nike and CocaCola, and how he’s able to use photography to present and elevate the quality of his identity design work.

Show notes for this episode can be found here: https://logogeek.uk/podcast/ben-loiz/

I’d like to thank FreshBooks for sponsoring this episode, and for making this series possible. FreshBooks is a beautifully designed accounting software that makes it easy to create and send invoices, to track time and to manage your incoming and outgoing money. I recommend trying it out for yourself by making use of the free 30 day trial offered to listeners of this podcast – just visit https://freshbooks.com/logogeek – and enter Logo Geek in the ‘how did you hear about us’ section.

Instagram has become a popular method for designers to find inspiration for logo design, however, did you know that by being active on the platform you can also attract clients?

But what do you need to do to increase engagement on Instagram? How do you grow your following to attract potential clients? What tools can you use? How do you use hashtags? So many questions!

In this episode Ian Paget chats with the founder of Logo Inspirations, Jonathan Rudolph to find out what’s been successful for him. We learn how he grew his Instagram following to 600,000+, whilst also making a passive income of over $5000+ a month.

We also discover how Jonathan started Logo Inspirations, how he fits it around a full time job.

I’d like to thank FreshBooks for sponsoring this episode, and for making this series possible. FreshBooks is a beautifully designed accounting software that makes it easy to create and send invoices, to track time and to manage your incoming and outgoing money. I recommend trying it out for yourself by making use of the free 30 day trial offered to listeners of this podcast – just visit https://freshbooks.com/logogeek – and enter Logo Geek in the ‘how did you hear about us’ section.

In this episode of the Logo Geek Podcast Ian chats with Rian Hughes, a British graphic designer, illustrator, writer and comic book artist. Rian is best known for his work in the British and American comic book industry, having created many logo designs for Marvel and DC including Batman and Robin, Bat Girl, Spider-Man, The X-Men, Captain America, Wolverine, The Script, The Invisibles… the list goes on!

In this episode we talk about Rians approach to logo and type design, as well as his new book Logo-A-Gogo, an inspirational visual history of the iconic brand identities created Rian.

• Rian Hughes website Device Fonts

• Logo-A-Gogo Book Amazon UK Amazon US

• Cult-Ture Book Amazon UK Amazon US

I’d like to thank FreshBooks for sponsoring this episode, and for making this series possible. FreshBooks is a beautifully designed accounting software that makes it easy to create and send invoices, to track time and to manage your incoming and outgoing money. I recommend trying it out for yourself by making use of the free 30 day trial offered to listeners of this podcast – just visit https://freshbooks.com/logogeek – and enter Logo Geek in the ‘how did you hear about us’ section.

To be a successful designer, freelancer, or small business owner you need to understand strategy and business, so to kick off season 3 Ian Paget chats with Douglas Davis, the author of the hugely popular book “Creative Strategy and the Business of Design” to discuss the importance of understanding business, and using a strategic approach when working as a designer. Douglas is the associate professor within the Communication Design department at New York City College of Technology in Brooklyn.

View the show notes & transcription for this episode

• Book: Creative Strategy and The Business of Design – Amazon US | Amazon UK
• Thinkhowtheythink.com

This episode kicks off the 3rd season of the logo geek podcast. I’m incredibly thankful to FreshBooks for sponsoring the show, who have allowed me to made this possible.

FreshBooks is an online accounting software that makes it easy to create and send invoices, to track time and to manage your incoming and outgoing money. It’s designed specifically for small creative businesses, so it’s beautifully designed, and continually optimised and improved. I highly recommend it, and you can try it out for yourself free for 30 days.  Go check FreshBooks out!

Following a successful design career, and the birth of her son, Rebecca Heinemann built her own design agency CraftWell so that she could have a better work/life balance. In this episode Ian Paget interviews Rebecca to discuss her background, the reason why she built her own business, the steps she took to get it up and running and the challenges and fears faced along the way. We also discuss why we both feel it’s important to work within agencies before considering building your own business.

Show notes for this episode can be found here: https://logogeek.uk/podcast/rebecca-heinemann/

I’m incredibly thankful to HolaBrief who have sponsored this episode. HolaBrief is a platform that makes it easy to ask all the right questions and nail your design brief every time –  Sign up for free here.

Armin Vit has established himself as an influential figure in the logo design space through his fantastic logo and brand identity reviews under the umbrella of Brand New, which now receives over 1.8 million page views each month. But how did he get started, how does he approach his reviews and what lessons has he learned along the way?

In this interview, Ian Paget discovers how Armin got his job with Pentagram in the New York Office, the lessons he learned from Micheal Beirut, how he started the Brand New blog, his approach to critiquing logos, what makes a great logo design and how and why he started the Brand New Conference.

To view the show notes and interview transcription visit: https://logogeek.uk/podcast/armit-vit/

• Flaunt: Designing effective, compelling and memorable portfolios of creative work  Amazon UK | Amazon US
• Speakup Blog Archives 2002 – 2009
• Brand New Blog
• Brand New Conference
• Under Consideration

I’m incredibly thankful to HolaBrief who have sponsored this episode. HolaBrief is an incredible new platform for graphic designers that makes it easy to ask all the right questions to nail your design brief. You can define project goals, ask questions, create user personas, positioning maps, competitor maps and so much more  –  Sign up for free here.

Logo design is often a collaborative process between designer and client, but from time to time in order to provide the best possible service you need to say ‘no’. But how do you do that without damaging the client relationship? In this episode Ian Paget interviews Sagi Haviv to learn the techniques he uses to gain credibility and provide confidence so that when the time comes… they can say no without damaging the client relationship, allowing them to stay in control of the design phase.

Sagi Haviv is a parter and designer at Chermayeff & Geismar & Haviv, who has designed over 60 identity programs, including the logos for the Library of Congress, Harvard University Press, and the US Open to name just a few.

Video: Visual Identities: More Than Just A Logo | Sagi Haviv | TEDxPenn

Book: Identity – Chermayeff & Geismar & Haviv (2018) Amazon UK | Amazon US.

Book: Identify – Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar (2011) Amazon UK | Amazon US.

Show notes and a transcription of this episode can be found here: https://logogeek.uk/podcast/sagi-haviv/

I’m incredibly thankful to FreshBooks for sponsoring the show, because without them I could not make this possible.

FreshBooks is an cloud based accounting software that makes it easy to create and send branded invoices, track time and to manage your incoming and outgoing money. It’s designed specifically for creative professionals, so it’s beautifully designed, and continually optimised and improved. I highly recommend it, and you can try it out for yourself free for 30 days.  Go check FreshBooks out!

Value Based Pricing is a term that frequently comes up when people talk about service based businesses, but exactly how it works is often a mystery to us designers. In this episode Ian Paget speaks to Blair Enns to learn what value based pricing is, and how it can be used to build a profitable business whilst also providing the best service possible to your clients.

Blair Enns is the author of the highly acclaimed book The Win Without Pitching Manifesto, and Pricing Creativity: a guide to profit beyond the billable hour.

Show notes along with an episode transcription can be found here: https://logogeek.uk/podcast/value-based-pricing/

• Win Without Pitching Manifesto by Blair Enns  Amazon US | Amazon UK
• Pricing Creativity by Blair Enns (Only available at pricingcreativity.com)
• Built to Sell by John Warrillow  Amazon US | Amazon UK
• Pricing on Purpose by Ronald J. Baker  Amazon US | Amazon UK

This episode is sponsored by FreshBooks, which is an cloud based accounting software that makes it easy to create and send branded invoices, track time and to manage your incoming and outgoing money. It’s designed specifically for creative professionals, so it’s beautifully designed, and continually optimised and improved. I highly recommend it, and you can try it out for yourself free for 30 days.  Go check FreshBooks out!

Finding potential logo design leads can be a challenge, but once they contact you how do you convert them to clients? How do you know if they will be good to work work with? What should you send them? On this weeks episode Ian Paget talks with Emily Cohen to learn more about qualifying clients, then creating proposals and contracts to convert your prospects into clients. Emily is a brutally honest consultant who provides strategic business advice to creative firms, and is the author of the book Brutally Honest.

Show notes along with a transcription of this interview can be found here:  https://logogeek.uk/podcast/qualifying-leads-turning-them-into-clients/

• Blog: Where to Find High Quality Logo Design Clients
• Book: The E-Myth Revisited by Michael E. Gerber  Amazon UK | Amazon US
• Book: Brutally Honest by Emily Cohen (available for pre-order here)

I’m incredibly thankful to FreshBooks for sponsoring the Logo Geek Podcast, because without them I could not make this possible.

FreshBooks is an cloud based accounting software that makes it easy to create and send branded invoices, track time and to manage your incoming and outgoing money. It’s designed specifically for creative professionals, so it’s beautifully designed, and continually optimised and improved. I highly recommend it, and you can try it out for yourself free for 30 days.  Go check FreshBooks out!

In this episode Ian Paget speaks to George Bokhua, a truly talented graphic designer, who’s worked with companies including Disney, New Balance, NFL and Wired Magazine. Having followed his work for years, Ian describes George as one of the best practicing logo designers in the world today, so this interview dives into his life as a designer, his logo design process, idea generation, using grid systems, using social media, pricing a logo and so much more. It’s an insightful interview with a real master of logo design.

View the show notes, and a full transcription here: https://logogeek.uk/podcast/george-bokhua/

• Book: Grid Systems in Graphic Design by Josef Mülller-Brockmann  Amazon US  |  Amazon UK
• Logo Design with Grids SkillShare Course
• George Bokhua social/design profiles:
  • Instagram
  • Dribbble
  • Behance

I’m incredibly thankful to FreshBooks for sponsoring the Logo Geek Podcast, because without them I could not make this possible.

FreshBooks is an cloud based accounting software that makes it easy to create and send branded invoices, track time and to manage your incoming and outgoing money. It’s designed specifically for creative professionals, so it’s beautifully designed, and continually optimised and improved. I highly recommend it, and you can try it out for yourself free for 30 days.  Go check FreshBooks out!

On this weeks episode Ian Paget interviews Louise Fili, an Italian-American graphic designer who’s specialised in brand development for food packaging and restaurants for the past 30 years. We discuss how she discovered her niche, her logo design process, typography design, her incredible books and so much more.

Louise Fili is a member of the Art Directors Hall of Fame, and has received the medal for Lifetime Achievement from the AIGA and the Type Directors Club.

Show notes and a full transcription of the interview can be found here: https://logogeek.uk/podcast/louise-fili/

• Louise Fili Website
• Font Editing Software: Glyphs
• Graphique de la Rue: The Signs of Paris  Amazon UK | Amazon US
• Gràfica de les Rambles: The Signs of Barcelona  Amazon UK | Amazon US
• Grafica Della Strada: The Signs of Italy  Amazon UK | Amazon US
• Elegantissima: The Design and Typography of Louise Fili  Amazon UK | Amazon US

I’m incredibly thankful to FreshBooks for sponsoring season 3 of the Logo Geek Podcast!

FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

I’m also thankful to HolaBrief who has also sponsored this episode. HolaBrief is a platform that makes it easy to ask all the right questions and nail your design brief every time –  Sign up for free here.

Are you struggling to work out who you are as a designer? Working out your purpose and personal brand? In this weeks episode Ian talks with Radim Malinic to learn how he discovered his passion for design, and the journey he took to establish his personal brand. We also find out how he's been able to attract big clients, and more about his latest book, ‘Book of Ideas: Volume 2’.

Radim Malinic is an award winning freelance creative director, graphic designer and keynote speaker based in London who’s worked with clients including Nike, Harry Potter, London Film Museum, SyCo, Sprite and WWF.

Show notes and a full transciption of this episode can be found here: https://logogeek.uk/podcast/radim-malinic/You can listen to this and other great interviews from Logo Geek on iTunes, SoundCloud, Stitcher, Google Play Music or Spotify.

• Book of Ideas: Volume 1 by Radim Malinic  Amazon UK | Amazon US
• Book of Ideas: Volume 2 by Radim Malinic  Amazon UK | Amazon US
• Brand Nu

I’m incredibly thankful to FreshBooks for sponsoring the Logo Geek Podcast, because without them I could not make this possible.FreshBooks is an cloud based accounting software that makes it easy to create and send branded invoices, track time and to manage your incoming and outgoing money. It’s designed specifically for creative professionals, so it’s beautifully designed, and continually optimised and improved. I highly recommend it, and you can try it out for yourself free for 30 days.  Go check FreshBooks out!

In this episode Ian takes a look back at 2019, shares his plans for 2020 and provides advice for planning for the new year and beyond.

I’m incredibly thankful to FreshBooks for sponsoring season 6 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

Typography is a core component of logo design, but so many designers lack the essential knowledge needed to use fonts correctly. To solve that, this week Ian interviews Michael Stinson to talk about the fundamentals of type, choosing and managing fonts, licensing, book recommendations and more.

Michael is the typography instructor at Laguna College of Art + Design, and is also the founder and lead Instructor at TypeEd, an educational platform that teach designers about the fundamental theory of type.

Show notes, and a full transcription of the interview can be found here: https://logogeek.uk/podcast/typography-fundamentals/

• michaelstinson.com
• TypeEd Website
• Font Management: Suitcase Fusion
• The Anatomy of Type by Stephen Coles  Amazon UK | Amazon US
• Type Matters! by Jim Williams  Amazon UK | Amazon US
• The Elements of Typographic Style by Robert Bringhurst  Amazon UK | Amazon US
• Reading Letters: Designing for Legibility  Amazon UK | Amazon US
• InDesign Type: Professional Typography with Adobe InDesign  Amazon UK | Amazon US
• The Complete Manual of Typography by James Felici  Amazon UK | Amazon US
• Shady Characters: The Secret Life of Punctuation, Symbols, and Other Typographical Marks  Amazon UK | Amazon US

FreshBooks have sponsored the Logo Geek Podcast, and I’m so thankful – without them this would not be possible (It takes so much time!!).

FreshBooks is a cloud based accounting software that makes it easy to create and send branded invoices, track time and to manage your incoming and outgoing money. I highly recommend it, and you can try it out for yourself with a free 30 day trial.

If you’re looking for a design job it can often be hard to find an opportunity, even if you’re the most talented designer. But if you get your CV and portfolio right, and put yourself out there too you’re more likely to get the job you’ve always dreamed of.

To help with this, on this weeks podcast Ian Paget speaks with Charli Prangley to discuss job application tips, portfolio, CV and job interview advice, and also how she found her dream job through networking, public speaking, YouTube videos, Podcasts and a number of side projects too.

Charli Prangley is a remote designer and developer at Convert kit, and is also a co-host on the Design Life Podcast.

Show notes along with an episode transcription can be found here: https://logogeek.uk/podcast/finding-a-design-job/

I’m incredibly thankful to FreshBooks for sponsoring the show!. FreshBooks is an cloud based accounting software that makes it easy to create and send branded invoices, track time and to manage your incoming and outgoing money. You can try it out for yourself free for 30 days just by clicking here.

I’m also thankful to HolaBrief who has also sponsored this episode. HolaBrief makes it easy to ask all the right questions and nail your design brief every time. Built by designers, for designers. Go check it out here.

Having worked on the design of sports logos and brand identity design for over 15 years, Michael Raisch has developed a deep understanding of designing for sports clubs. In this episode we dive into the differences you need to consider when working on the design of sports logos and brand identities, and some of the stories behind where the ideas were formed.

Michael is also a very talented content creator, so we also discuss how he’s able to create engaging and relevant content which has attracted attention from big publications including The Guardian, HOW Design, CNN and People Magazine.

Michael Raisch is a graphic designer at Fanbrandz where he’s developed sports brands with MLB and the NHL.

Show notes along with an episode transcription can be found here: https://logogeek.uk/podcast/sports-branding/

Links to Michaels work:

• Raisch Studios
• FanBrandz

Content Examples:

• PreSchool Olympic 2020 Tokyo Logo Design
• The Football Atlas
• 1990’s Kid Remake Jurassic Park

I’m incredibly thankful to FreshBooks for sponsoring the show!. FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

I’m also thankful to HolaBrief who has also sponsored this episode. HolaBrief is a platform that makes it easy to ask all the right questions and nail your design brief every time –  Sign up for free here.

Most designers work 1-on-1 with clients on custom projects based on their requirements. This means every new project is like starting from scratch… new proposals, contracts, emails and design work – most of which can never be used again since it’s tailored to that one client.

For most that approach is fine, but if you want to build a business that’s both profitable and scalable, there’s a better way. To grow your design business, you need to implement productised services using predictable systems. But how do you do that? On this weeks episode, Ian interviews Greg Hickman to find out.

Greg Hickman is the founder of AltAgency, a business helping agency owners, freelancers and service providers grow and scale their business without working nights and weekends.

View the show notes and episode transcription here: https://logogeek.uk/podcast/scale-design-business/

• AltAgency
• Free Training Course: How I Scaled My Agency By Doing Less With Productised Services & Predictable Systems
• Build to Sell – Buy on Amazon UK | Amazon US
• The E-Myth Revisited – Buy on Amazon UK | Amazon US

I’m incredibly thankful to FreshBooks for sponsoring this episode of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

Have you ever designed a logo for a client and totally missed the mark? Or been stuck in the situation where you’re endlessly making revisions? The cause is most likely that you and your clients visions do not align. But how to you work this out?

One fantastic solution, devised by the team at Blind, has been to create a Stylescape™, an enhanced mood board that expresses and steers the visual language for a branding project, providing much needed clarity before proceeding with any design work.

In this episode Ian interviews Ben Burns to discover what a Stylescape is, how to create one, and how present them to clients. We also discuss how to prepare the perfect proposal, to help convert prospects to customers.

Ben is Chief Operating Officer of The Futur, as well as Digital Creative Director at the branding agency, Blind.

Show notes and episode transcription can be found here: https://logogeek.uk/podcast/ben-burns/

• Ben Burns: Website | Dribbble | YouTube | Instagram | Behance
• The Futur: Website | YouTube
• Build a Brand YouTube Series
• Stylescapes™: Your design projects can be more profitable. Learn how to make more money doing what you love with fewer client revisions.
• The Perfect Proposal: Everything you need to craft effective proposals that win jobs and close leads.
• Core: Define, align, and design with confidence. Run effective discovery sessions to land on the same vision as your clients.
• The Win Without Pitching Manifesto – Buy on Amazon UK | Amazon US

I’m incredibly thankful to FreshBooks for sponsoring this episode of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

Gerard Huerta’s life as a designer has been incredible. After graduating he began his career at CBS Records, creating artwork and logos for numerous well-known musicians including Boston, Willie Nelson, Bob Dylan and many, many more.

He then went on to work for himself, where he’s designed the lettering for AC/DC’s High Voltage, and logos for Swiss Army Brands, HBO, Calvin Klein’s Eternity, Pepsi, People, Adweek… the list goes on and on (see more here). On top of this he’s also worked on magazine covers, movie posters, watch dials, fonts and more.

In this episode Ian Paget interviews Gerard Huerta to learn from his experience by discovering his design process when at CBS (which was pre-computers), his approach today, how he’s been able to work with big brands through his career, and more inspiring insights and advice.

Show notes and full transcription can be found here: https://logogeek.uk/podcast/gerard-huerta/

I’m incredibly thankful to FreshBooks for sponsoring season 6 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

In 1999, when she was art professor at the Stanford Art Department, Ruth Kedar was approached by 2 students to design a logo for their startup business. Those students were Larry Page and Sergey Brin, the founders of Google, which has now become one of the worlds most profitable businesses, and the logo one of the most recognisable in the process.

In the weeks interview Ian Paget speaks with Ruth to discover how she designed the Google logo, what decisions were made, and the reason why the final solution was selected. We also dive into Ruths time at Stanford University and her fascination with playing cards too.

View the show notes, and a full transcription here: https://logogeek.uk/podcast/ruth-kedar/

I’m incredibly thankful to FreshBooks for sponsoring season 4 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

This week Ian Paget interviews Gavin Strange, Director & Designer for Aardman Animations by day, and by night he runs JamFactory, where he works on a number of passion side projects including film making, toy design, illustration, photography and more!

We talk about the journey Gavin took to get his dream job with Aardman Animations, his side projects, design process, his thoughts on university and much more.

View the show notes and transcription here: https://logogeek.uk/podcast/gavin-strange/

I’m incredibly thankful to FreshBooks for sponsoring season 4 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

To get a job as a designer it’s always your portfolio that matters, and not your qualifications. So is it still worth attending university? In this weeks interview Ian chats with Diane Gibbs to find out the answer to this question.

We discuss why university matters, what you should do before you attend, how you can make the most of your time studying, and the importance of networking with, and getting to know designers in the industry.

Diane is a graphic designer, entrepreneur, business owner, consultant, and a college professor at the University of South Alabama. She’s best known for her highly acclaimed Design Recharge interview series.

Show notes for this episode, including a full transcription can be found here: https://logogeek.uk/podcast/making-the-most-of-university/

I’m incredibly thankful to FreshBooks for sponsoring season 4 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

Myles Mendoza is a super talented graphic designer from San Diego, and one of 3 who form HRO Design, an agency who work on logo and brand identity design for some of the worlds biggest entertainment brands including Marvel, Disney, Star Wars, Hasbro, Warner Bros and many more! On this weeks episode Ian Paget chats with Myles to discover how he became a designer, how he landed (and lost) his dream design job, how HRO design was formed, how they get such incredible clients, his logo design process and so much more.

• HRO Design

• Myles Mendoza on Dribbble

• Myles Mendoza on Behance

• Myles Mendoza on Instagram

To view the show notes, and a full transcription go here: https://logogeek.uk/podcast/myles-mendoza/

I’m incredibly thankful to FreshBooks for sponsoring season 4 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

Brand Strategy has become a buzz word in design communities. Some designers, with very little experience are calling themselves brand strategists, but it’s a deep topic that can take years to master. So what does it really take to become a brand strategist? How can you learn everything you need to develop brands from the ground up? How do you conduct a strategy session, and what do you provide as a deliverable?

On this weeks episode, Ian interviews Stephen Houraghan to answer these questions. Stephen is the founder of Brand Master Academy, a training course developed to help you build strategic brands, grow your expert profile and command premium fees.

Show notes and interview transcription can be found here: https://logogeek.uk/podcast/brand-strategist/

• Brand Master Academy Training Course
• Stephen Houraghan on Facebook and Linkedin
• Marty Neumeier’s Level C
• Core from The Futur

I’m incredibly thankful to FreshBooks for sponsoring this episode of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

Is it possible to pursue a career doing something you love? Hand lettering artist Lauren Hom has proved it’s possible.

After discovering her career in advertising was not what she imagined, she leveraged her side passion in hand lettering to create the job of her dreams. In this interview Ian Paget speaks with Lauren to discover her inspiring story, learning how she became a full time hand lettering artist, what her process looks like, how she works with an illustration agent and more!

Lauren Hom is Known for her bright colour palettes and playful letterforms, and has worked with companies including Starbucks, Google, YouTube and TIME Magazine. She’s also been recognised by Communication Arts, the Art Directors Club, the Type Directors Club and the Webby Awards, and is also the author of the popular blog (and now book) Daily Dishonesty.

View the show notes for this episode, along with a full transcription here: https://logogeek.uk/podcast/lauren-hom/

I’m incredibly thankful to FreshBooks for sponsoring season 4 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

Design that’s based on aesthetics can be very subjective and open to the whims of personal preference, however when you focus on solving business challenges with design you get better results. That’s where Brand strategy comes into play.

In this episode Ian Paget interviews Sean Tambagahan, the founder and CEO of Butler Branding – a strategy led design agency to learn how he built his business, what a brand strategy session looks like, how he grew his team and more.

Show notes and a full transcription can be found here: https://logogeek.uk/podcast/sean-tambagahan/

I’m incredibly thankful to FreshBooks for sponsoring season 4 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

How many logos should you present to clients?

Back in 2013 Sean McCabe created a viral piece of content called ‘the one logo concept‘ that sparked controversy, suggesting that professional designers should present only one logo, and if a designer cannot determine what the most effective solution is… they should not be taking on clients.

Despite this, many well established designers don’t agree, and still present options. However, after hearing of the approach Melissa Yeager took the advice board, created her own version of the process, and now presents only the one logo to clients with great success. In this podcast Ian interview Melissa to learn how she’s been able to do this, taking a deep dive into her process to discover how its worked for her.

Melissa is a brand strategist and holistic identity designer for creative small businesses, based in Pennsylvania.

• The One Concept Approach: How a Professional Designs A Logo (bySean McCabe)
• www.melissayeager.com
• Melissas Blog
• Melissa on Instagram | Twitter | Facebook | Dribbble | Pinterest
• Illustrator Essentials Training Course

I’m incredibly thankful to FreshBooks for sponsoring season 4 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

If you’re working as a freelancer or a one person company in order to scale your business you need to start hiring others to help and support your goals. But the thought of hiring someone can incredibly daunting. In this weeks interview Ian discusses this topic with Tom Ross, founder and CEO of Design Cuts and host of the popular podcast, The Honest Designers show.

In this interview we also discuss how to prevent burnout, and how to market your business too.

Show notes for this episode can be found here: https://logogeek.uk/podcast/scaling-your-business/

I’m incredibly thankful to FreshBooks for sponsoring season 4 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

In this weeks podcast Ian interviews the super talented Alexa Erkaeva, who produces stylised logo designs and illustrations that gleam with character, which also come to life through effective use of animation.

In this interview we discuss how she first became a graphic designer despite not being able to attend university, what her logo design process looks like, how she animates her logo designs, how she gets clients, and how she’s able to connect meet other designers despite living in a part of the world where there are currently no design events.

Alexa is a graphic designer and illustrator based in Turkmenistan, in Central Asia.

• Logo Lounge interview with Alexa Erkaeva.
• Alexa Erkaeva Portfolio Website.
• Alexa Erkaeva On Behance | Dribbble | Instagram | Twitter.
• Logo Design Love by David Airey.
• Chris Spooner’s Texture Brushes.

I’m incredibly thankful to FreshBooks for sponsoring season 4 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

As a designer you’ll need to ask for feedback on your work at some point. That could be a client who you’re hoping to approve the logo you’ve designed for them, or you could simply be asking a friend, colleague or a community of designers for their thoughts on your work.

But how can you avoid getting subjective, unhelpful feedback? In this weeks episode, Ian Paget shares his advice for presenting your work, and asking for feedback in order to get clear, focussed, objective feedback that will improve your design work.

View the show notes & transcription for this episode

I’m incredibly thankful to FreshBooks for sponsoring this episode of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

The Logo Design Idea Book is the latest inspirational book from Steven Heller, which shares the story behind 50 successful logos. In this episode Ian Paget interviews Steven to discuss the new book, which leads down a path to discover the origins of logo design.

Steven Heller is the author, co-author, and/or editor of over 100 books on design and popular culture. For 33 years of his career he was art director at the New York Times, and among many other successes, is a recipient of the AIGA Medal for Lifetime Achievement.

• The Logo Design Idea Book – Amazon UK | Amazon US
• The Graphic Design Idea Book – Amazon UK | Amazon US
• The Typography Idea Book – Amazon UK | Amazon US
• The Illustration Idea Book – Amazon UK | Amazon US
• Paul Rand (a Biography) – Amazon UK | Amazon US
• Paul Rand Inspiration and Process in Design – Amazon UK | Amazon US
• The Swastika: The Earliest Known Symbol – Amazon UK | Amazon US
• Stencil Type – Amazon UK | Amazon US
• Teaching Graphic Design History – Amazon UK | Amazon US
• Unit Editions Standards Manuals – Manuals 1 | Manuals 2
• The Butler Box – Everything you need to level up and run your creative agency. Use promo code LogoGeek to get 25% off.

For full show notes, and an interview transcription head here: https://logogeek.uk/podcast/steven-heller/

In order to be respected as a designer you need to be able to show the value of design. But how do you do that? In this weeks episode Ian Paget interviews Aarron Walter to find out. In this interview we learn how designers can gain the respect of business owners, how to measure the success of a project, Aarrons approach to UX design, and how you can use emotion to create incredible user experiences.

Aarron Walter is VP of Design Education at InVision, host of The Design Better Podcast, founder of the UX practice at MailChimp, and author of a number of publications including the book, Designing for Emotion.

• Aarron Walters website.
• Design Better by InVision.
• The Design Better Podcast.
• Designing for Emotion – Amazon UK | Amazon US
• Universal Principles of Design – Amazon UK | Amazon US
• The User Experience Team of One – Amazon UK | Amazon US
• Just Enough Research – Amazon UK | Amazon US
• Typographie Web – Amazon UK | Amazon US
• Emotional Design – Amazon UK | Amazon US
• The Design of Everyday Things – Amazon UK | Amazon US
• Responsive Web Design
• A Book Apart Collection
• Enterprise Design Sprints – Free eBook
• usertesting.com
• To keep learning and improving, use SkillShare and the courses from The Futur.

For show notes and episode transcription head here: https://logogeek.uk/podcast/aarron-walter/

How do you stand out from other designers, attract clients, and work on projects you enjoy? One solution is to build a business that specialises in one area, that targets a specific niche audience. In this interview, Ian speaks to Sara Dunn who’s done just that. She transitioned from a general web agency to building a niche business offering SEO services for Wedding planners.

In this interview we discover how she decided what niche to focus on, how she used content marketing to attract the right clients, and how she productised & systematised the business too.

Show notes can be found here: https://logogeek.uk/podcast/creating-niche-business/

In 2012 when Google changed its algorithm, the company Logo Design Works went from having hundreds of enquiries a day, to almost zero. The founder Mash Bonigala hit rock bottom, and ultimately needed to let his team go. He made the decision to start again under the parent name of Spellbrand, which he built up to become a million dollar agency with offices in 5 countries around the world.

In this episode Ian Paget interviews Mash to learn how he built the business up from scratch, what the agencies sales funnels look like and how they use Facebook and Google Ads to pull in ongoing clients.

• Spellbrand Website
• Spellbrand on Facebook, Twitter & Instagram
• Bonigala.com
• Mash on Facebook, Twitter, Instagram & Linkedin

For show notes, and episode transcription head here: https://logogeek.uk/podcast/mash-bonigala/

When you’re a new graduate or newly self-taught designer, searching for your first job in the design industry can be tough. Applying for job after job with no immediate success can leave you feeling low, and wondering if you’ll ever make it in the industry.

But you’re not alone, and this weeks episode is designed to give you some much needed motivation. Ian Paget interviews Ram Castillo who shares some honest truths about the industry and advice for getting your first design job. We also discuss the most effective approach for finding and reaching out to mentors who can help you reach your professional goals.

Ram Castillo is an award winning Design Director based in Sydney Australia, and is best known for his podcast and blog, Giant Thinkers, where he shares expert advice for emerging designers to be employed.

• Ram Castillio on Instagram, Facebook, Twitter, LinkedIn.
• GiantThinkers.com – Expert advice for emerging designers to be employed
• How to Get a Job as a Designer, Guaranteed – Amazon UK | Amazon US
• How to Get a Mentor as a Designer, Guaranteed – Amazon UK | Amazon US

Show notes and interview transcription can be found here: https://logogeek.uk/podcast/first-design-job/

I’m incredibly thankful to FreshBooks for sponsoring season 6 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

Designers know that creating the perfect logo can be a time consuming process. But even when you know what's involved, for most it's hard to comprehend how some logos can be priced in the millions. How can you justify charging so much money, just for a logo?

To discover the answer, on this weeks episode Ian interviews Philip VanDusen who's worked with a host of the Fortune 100 companies, with logos in excess of $250,000. We learn what's involved with projects of this scale, how to accurately price a logo project, user research, testing and more.

Philip VanDusen, is a creative entrepreneur and owner of Verhaal Brand Design, a branding agency based in New Jersey, USA. In his career Philip has lead creative teams, serving as VP of Design for PepsiCo and Old Navy and Executive Creative Director at the iconic branding firm Landor Associates.

Show notes and episode transcription can be found here: https://logogeek.uk/podcast/how-can-a-logo-cost-250000/

Resources Mentioned

• Verhaul Brand Design
• Philip VanDusen on YouTube, Linkedin, Twitter
• Brand Design Masters
• Brand Design Masters Podcast

Thank you to the sponsor, FreshBooks

I’m incredibly thankful to FreshBooks for sponsoring this episode of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

We all know what a bad logo looks like, but could you design the worst logo?

The team from the design Agency Fuzzco have created a contest encouraging you to undertake that challenge, with the chance for your worst work to be judged by some big name designers including Michael Bierut, Jessica Hische and Armin Vit.

To learn more about the project Ian interviews Helen Rice and Colin Pinegar from Fuzzco, a Creative Agency in Charleston, Seattle and New York.

Show notes and episode transcription: https://logogeek.uk/podcast/what-makes-a-bad-logo/

• How Low Can Your Logo
• Fuzzco: Website | Instagram | Twitter | Facebook | Pinterest | Dribbble
• 8 characteristics of a successful logo.
• Pretend Store

I’m incredibly thankful to FreshBooks for sponsoring this episode of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

Paul Nicholson designed the logo for one of the most celebrated and influential electronic artists, Aphex Twin, as well as a host of other musicians. But how has he been able to translate music into simple graphical forms? What does his design process look like?

In this episode Ian interviews Paul to discover how he works with clients, his approach to experimental idea generation, and how he ultimately ends with mathematically precise, flawless artwork.

Paul Nicholson is a London-based creative designer known for his inventive, bold graphics within the music, art and fashion industries.

Vide the show notes and episode transcription here: https://logogeek.uk/podcast/paul-nicholson/

I’m incredibly thankful to FreshBooks for sponsoring this episode of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

When designing a logo, how can you be sure that the identity that you're working on will be a long term success in the real world? It's impossible to know for sure, but to give you the best opportunity to create a logo that will succeed in the real world, in this weeks podcast Ian breaks down the 8 characteristics that timeless logos share.

https://logogeek.uk/logo-design/8-traits-successful-logos/

I’m incredibly thankful to FreshBooks for sponsoring this episode of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

LogoArchive is an online gallery and series of collectable monthly ‘zines’ focused on researching and restoring mid-century logo design, featuring work by design studios such as mucho, Pentagram and Anagrama. This is one of the self-initiated projects founded and run by Richard Baird, a British freelance designer and writer.

In this episode we discover how Richard started his career, why he focuses 50% of his time writing, and have an in-depth discussion about Logo Archive.

• Richard Baird Website
• Logo Archive Website | Instagram | Online Store
• BP&O – Brand identity and packaging design opinion
• Logo Modernism on Amazon UK | Amazon US
• Fedrigoni Papers
• Logo Package Express

View the full show notes & transcription here: https://logogeek.uk/podcast/richard-baird-logo-archive/

Ian Barnard, started his career as a generalist graphic designer. But after learning calligraphy for fun, and documenting his progress on Instagram, he attracted big name clients allowing him to specialise as a hand lettering artist. The growth and success of his Instagram feed has also allowed him to develop digital products, courses and more to generate a passive income too, meaning he no longer needs to work with clients.

In this episode we discover how Ian got into calligraphy and hand lettering, the books he used to reference and self critique his lettering work. We also discuss how he used Instragram to grow his business, as well as tips and advice for posting on the platform to attract opportunities.

• Ian Barnard – Website | Instagram | YouTube | Facebook | Twitter
• Ian Barnard Products on Design Cuts
• Ian Barnard SkillShare Course: Level-Up Your Script Lettering
• Calligraphy for Dummies – Buy on Amazon UK | Amazon US
• Mastering Copperplate Calligraphy – Buy on Amazon UK | Amazon US

For show notes, and a full transcription of the interview head to: https://logogeek.uk/podcast/ian-barnard/

I’m incredibly thankful to FreshBooks for sponsoring this episode of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

How do you select the most appropriate colour for a logo? How about selecting the perfect supporting colour palette? What colour mode should you be working in?

In this weeks podcast Ian interviews Greg Gunn to answer these questions, and to discover more about his new training course, Colour for Creatives. Greg is a Los Angeles based Illustrator and Animator working as Creative Director for Blind, a brand strategy design consultancy.

Show notes and interview transcription can be found here: https://logogeek.uk/podcast/creating-colour-palette/

• Greg Gunn’s Website, Facebook, Twitter, Instagram, Behance.
• Colour for Creatives Training Course
• Coolers.co – The super fast colour schemes generator
• Adobe Color – A colour palette generator
• Book: Designer’s Dictionary of Color – Buy on Amazon UK | Amazon US
• Book: Interaction of Color – Buy on Amazon UK | Amazon US
• Book: The Secret Lives of Color – Buy on Amazon UK | Amazon US
• Book: Color Works – Buy on Amazon UK | Amazon US

I’m incredibly thankful to FreshBooks for sponsoring season 6 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

Once your clients agreed the logo you’ve designed what files should you be sending? As a professional logo designer you need to provide the logo in a number of formats for web and print, as well as colour variations and configurations to ensure the logo you’ve designed is versatile.

In this episode Ian interviews Michael Bruny-Groth to learn how to create a comprehensive logo package, and the file types and formats that you should be including. We also learn about the story behind Logo Package Express, an illustrator plugin designed to speed up the process of preparing a logo package.

• Logo Package Express
• Designing Products People Love by Scott Hurff. Buy on Amazon UK | Amazon US
• 30×500 – A course to help you create predictable, repeatable sales.
• Astute Graphics

View the show notes for this episode along with a full transcription here: https://logogeek.uk/podcast/creating-a-logo-package/

As a logo designer you’ve probably been approached by companies who have names that are far from perfect… they’re too long, hard to say, or just don’t properly represent the brand. You’ll likely want to help them improve, but where do you start? What does an expert brand naming service look like?

In this episode Ian interviews Jeremy Miller to find out. Jeremy is the author of the new book Brand New Name, and the founder of Sticky Branding who help business’ grow a remarkable brands.

Full show notes and episode transcription can be found here: https://logogeek.uk/podcast/creating-a-brand-name/

• Sticky Branding – Website | Instagram | Twitter | LinkedIn Group | Facebook
• Brand New Name – Buy on Amazon US | Amazon UK
• Sticky Branding – Buy on Amazon US | Amazon UK
• 4 Disciplines of Execution – Buy on Amazon US | Amazon UK
• Lords of Strategy – Buy on Amazon US | Amazon UK
• Playing to Win – Buy on Amazon US | Amazon UK
• Any book written by David Aaker – Buy on Amazon US | Amazon UK
• iWantMyName – To check domain availability.
• KnowEm – To check brand name availability on over 575 popular social media networks.

I’m incredibly thankful to FreshBooks for sponsoring season 6 of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.

Brands are all around us, but as the times change they need to adapt to keep relevant – if they don’t they’ll soon vanish from the high street. Kodak and Blackberry for example were once leaders in their field, but they failed to shift, becoming irrelevant in a fast changing world.

But how can brands prevent this from happening to them, and how can designers and agencies help their clients shift to avoid pending doom? On this weeks podcast Ian interviews branding expert, Allen Adamson to find out.

Allen is the author of the new book Shift Ahead, and co-founder and managing partner of brand strategy firm Metaforce. Prior to this Allen was Chairman of Landor Associates, a global branding firm, and he also worked in senior management positions at Ogilvy & Mather and DMB&B.

View the show notes and transcription here: https://logogeek.uk/how-brands-shift/

• Allen Adamson on Linkedin | Twitter | Instagram | YouTube
• Metaforce
• Shift Ahead: How the best companies stay relevant in a fast-changing world – Buy on Amazon UK | Amazon US

I’m incredibly thankful to FreshBooks for sponsoring this episode of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.