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02 Jan 2025
Introducing LinkedIn Famous: The Personal Branding Podcasts for CEOs and Executives
00:08:13
Welcome to the LinkedIn Famous podcast! In this debut episode, host Brad Zomick, founder of Spectamur, shares his journey from SaaS marketing leader to personal branding consultant. Discover why building a personal brand on LinkedIn is essential for modern B2B leaders and how the platform has evolved to become the go-to space for thought leadership, trust-building, and driving real business results. Brad breaks down what to expect from future episodes, including insights from LinkedIn power users, founders, and creators who’ve built influence and pipeline through authentic content.
What You’ll Learn in This Episode:
What to Expect from the Podcast:
Interviews with LinkedIn power users, founders, and creators.
Deep dives into strategy, content, networking, and tools.
Practical takeaways you can apply to your LinkedIn presence immediately.
Who Should Listen:
This podcast is for founders, CEOs, marketing evangelists, and go-to-market executives who want to:
Build a personal brand that drives demand.
Learn the latest strategies for LinkedIn content, networking, and outreach.
Use LinkedIn as a tool for business growth.
Meet Brad Zomick:
Brad’s background as a SaaS marketer with over 12 years of experience.
Insights from his journey leading marketing teams, achieving two exits, and consulting executives.
The Evolution of LinkedIn:
How LinkedIn became the go-to platform for B2B branding during the pandemic.
The rise of LinkedIn influencers like Chris Walker and Sam Jacobs.
Why LinkedIn is now considered the “new SEO.”
Why LinkedIn Works:
People influence people: The power of trust and thought leadership in buying decisions.
Data insights:
52% of buyers prioritize personal factors like trust and values in decisions (Dentsu B2B).
In 2024, a 23% increase in CEO activity on LinkedIn and 60% citing it as the most important platform (Inc. Magazine).
Memorable Quotes:
“LinkedIn is the new SEO. The content is just in a different channel.”
“People influence people. People buy from people they know and trust.”
“B2B sales and marketing have fundamentally changed. It’s time to adapt.”
“Sometimes, you just need to be around long enough, doing something meaningful, to get recognition.”
“Building a personal brand isn’t about fame; it’s about impact and driving results.”
Stay Connected:
📍 Want to connect or share feedback? Brad welcomes connection requests from listeners—reach out on LinkedIn and share your thoughts!
If you enjoyed this episode, leave a review and share it with your network! Subscribe for more unfiltered conversations from LinkedIn power users, founders, and executives.
13 Jan 2025
Stroking Cultural Erogenous Zones and Staying Consistent with Sam Jacobs
00:26:31
In this episode, Brad Zomick chats with Sam Jacobs, a prominent voice in the B2B SaaS community and founder of Pavilion. Sam opens up about his LinkedIn journey, sharing how he transitioned from sales leadership to becoming a LinkedIn evangelist with over 100,000 followers. He discusses how his consistent content strategy, refined with the help of coach Alec Paul, has driven millions in impressions and significant business results for Pavilion. Sam also reveals the behind-the-scenes tactics that any CEO or founder can apply to their LinkedIn presence to build personal brands and generate revenue.
What You’ll Learn in This Episode
How Sam Jacobs grew his LinkedIn audience from 20,000 to over 100,000 followers.
The pivotal moment that convinced Sam to take LinkedIn seriously.
The role of Alec Paul, his LinkedIn content coach, in shaping his personal brand strategy.
Why consistency in posting is crucial for LinkedIn success.
The balance between creating impactful content and avoiding unnecessary controversy.
Why LinkedIn is an essential platform for B2B founders and CEOs.
Sam’s philosophy on content creation and how it connects to Pavilion’s growth.
Memorable Quotes
"I realized LinkedIn was more than just a platform to post — it was a way to drive revenue and build meaningful connections."
"If you're not posting on LinkedIn, you're missing a huge opportunity to build your brand."
“You need to have a strong point of view that resonates with your audience, even if it’s polarizing.”
"The biggest mistake people make is not being consistent. The act of creating one post is not interesting. It’s the act of repeatedly creating that is. Consistency is key."
"LinkedIn is a marathon, not a sprint. The results come to those who put in the work consistently over time."
Tactical Takeaways You Can Apply Today
Work with a coach or strategist to sharpen your message and create a consistent content strategy.
Post consistently on LinkedIn to stay visible and relevant.
Focus on creating content that resonates with your audience’s pain points and challenges.
Develop strong content pillars to ensure your posts are aligned with your expertise.
Use LinkedIn as a tool to nurture relationships with prospects, partners, and the broader business community.
Avoid overly controversial posts unless it aligns with your brand values.
Measure success not by vanity metrics but by meaningful business results like pipeline growth and brand awareness.
People, Tools, and Resources Mentioned
Sam Jacobs’ book: Kind Folks Finish First
Pavilion: A leading global community for go-to-market leaders
Overcoming the LinkedIn ‘Ick’ Factor By Amplifying Others with Melissa Moody
00:31:21
In this episode of LinkedIn Famous, Brad Zomick sits down with Melissa Moody, founder of Wednesday Women and former Google executive, to explore her inspiring journey from corporate giant to startup innovator. Melissa shares how she transitioned from nearly 14 years at Google into the startup world, co-founding Gated and launching impactful initiatives like Wednesday Women. Together, they discuss the role of LinkedIn in amplifying voices, building communities, and driving startup growth through authentic and engaging content.
What You’ll Learn in This Episode:
Melissa’s Journey Beyond Google: How 14 years at a corporate powerhouse shaped her transition into startups.
The Birth of Wednesday Women: Why Melissa started this initiative to spotlight executive women on LinkedIn.
LinkedIn’s Role in Startup Success: Strategies Melissa used to grow Gated and Matcha through content and community engagement.
Overcoming Barriers to Posting on LinkedIn: How Melissa reframed her mindset about sharing personal and professional content.
Practical Engagement Tips: The tools and strategies Melissa uses to consistently engage her audience and grow her influence.
Circles of Influence Framework: Melissa’s method for leveraging teams, advisors, and evangelists to amplify brand awareness.
Tactical Tools for LinkedIn Success: Insights into tools like Aware and NutTree for efficient networking and content sharing.
Building Systems for Sustainability: How Melissa balances personal branding with startup goals.
Memorable Quotes:
"The concept of 'circles of influence' has been a game changer for every startup I’ve worked with. It’s not just about your users; it’s about activating everyone who believes in your mission."
"Start engaging on LinkedIn before you ever think about posting. Commenting thoughtfully is the easiest way to build your presence and learn what resonates."
"I dislike the idea of chasing the algorithm. Instead, I write what I believe will genuinely bring value to others."
"If you struggle with posting about yourself, amplify others instead. Pointing out someone else’s achievements is one of the best ways to show up authentically."
“Having tools to track and amplify engagement is key to making LinkedIn manageable and impactful.”
Tactical Takeaways You Can Apply Today:
Start with engagement: Comment on posts from your target audience and build relationships before focusing on your own content.
Use tools like Aware to monitor and interact with key connections more efficiently.
Build a “content ideas” system in tools like Notion to keep your posting pipeline full.
Tap into your circles of influence—encourage advisors, employees, and customers to share and amplify your message.
Leverage personal branding to grow both your company and your professional reputation authentically.
Turning LinkedIn Posts into Books, Takeovers, and Deals with Max Altschuler
00:34:27
In the this episode of LinkedIn Famous, host Brad Zomick sits down with Max Altschuler, a true pioneer in B2B sales and personal branding on LinkedIn. Max shares his journey from founding Sales Hacker to leading marketing at Outreach, starting GTMFund a VC firm, and co-founding Operator. He offers valuable insights into how LinkedIn became a cornerstone of his success, from writing actionable sales content to building community-driven events. Whether you're a founder, marketer, or sales leader, this episode is packed with actionable advice and inspiration.
What You’ll Learn in This Episode
The pivotal role LinkedIn played in Sales Hacker's growth and eventual acquisition by Outreach.
Why authenticity and vulnerability on LinkedIn are key to personal brand growth.
The untapped potential of LinkedIn as a testing ground for content ideas.
LinkedIn takeovers and empowering employees to amplify company messaging on LinkedIn.
Creating a book from LinkedIn posts.
Building a LinkedIn content strategy that aligns with business goals and personal values.
Memorable Quotes
“If you help just one person with your content, it’s worth it.”
“LinkedIn’s authenticity is what sets it apart—people want real, actionable insights.”
“Building a LinkedIn personal brand is not just a nice-to-have; it’s a business imperative.”
“You need leadership buy-in for a successful LinkedIn employee takeover.”
“Being creative and vulnerable makes you relatable, and that’s how you build trust.”
Tactical Takeaways You Can Apply Today
Test content ideas on LinkedIn to refine what resonates with your audience.
Use data to track engagement on LinkedIn posts and double down on winning themes.
Empower employees with resources like templates and copy ideas for LinkedIn takeovers.
Foster authenticity by encouraging team members to share personal and professional stories.
Use LinkedIn to build buzz around events by creatively engaging your audience (e.g., themed posts).
People, Tools, and Resources Mentioned
Sales Hacker
Outreach
Books by Max Altschuler: Hacking Sales, Career Hacking, Sales Engagement
Making 7-figures in Revenue and Life Long friends on LinkedIn with Kait Stephens
00:29:43
In this episode of LinkedIn Famous, Brad Zomick sits down with Kait Stephens, CEO of Brij, to explore how she leveraged LinkedIn to grow her personal brand and her company’s pipeline. From overcoming the “ick factor” of posting to experimenting with video content, Kait shares her journey of building an authentic, impactful LinkedIn presence that now drives over 50% of Brij’s pipeline. This conversation is packed with insights for founders, executives, and marketers looking to elevate their LinkedIn game.
What You’ll Learn in This Episode:
Kait’s motivation for starting Brij and her journey from private equity investor to tech founder.
How Kait grew from 3,000 to nearly 20,000 LinkedIn followers and built a strategy that drives results.
The importance of overcoming discomfort when starting on LinkedIn and how to get past the “ick factor.”
A breakdown of Kait’s content creation process, including idea generation, editing, and posting.
Why Kait invested in video content, and how it transformed her engagement and visibility on LinkedIn.
Tactical advice for founders on balancing authenticity and automation with tools like AI.
The impact of LinkedIn on Brij’s growth, including how it accelerates pipeline and strengthens customer connections.
Memorable Quotes:
“Just start somewhere. You don’t need to post seven times a week—start small and build the muscle.”
“Getting over the ‘ick factor’ is key. Once you realize the value LinkedIn brings to your business, it becomes a no-brainer.”
“LinkedIn isn’t just about vanity metrics. It’s your financial responsibility if it’s driving results for your company.”
“I spend the most time in the editing phase because that’s where the authenticity shines through.”
”When I went to events this year I had multiple people come up to me be like, you inspired me with your LinkedIn video.”
Tactical Takeaways You Can Apply Today:
Start small on LinkedIn by posting once a week and building consistency.
Create a process for content creation: generate ideas, draft posts, and focus on editing for authenticity.
Use video content to stand out, as it drives deeper engagement despite lower visible metrics.
Leverage AI for first drafts, but ensure heavy editing to maintain a human, authentic tone.
Review top-performing posts quarterly to refine your content strategy and maximize impact.
Treat LinkedIn as a long-term investment and a key channel for business growth.
People, Tools, and Resources Mentioned:
ChatGPT for first drafts in LinkedIn content creation.
Tailoring Your LinkedIn Playbook to Actually Drive Results with Ken Yarmosh
00:36:34
Ken Yarmosh is no stranger to success. He was a partner 9-figure agency, worked with Fortune 500 companies, and authored a O'Reilly published book on app development. But when he transitioned from agency owner to solopreneur, he had to start from scratch on LinkedIn. In this episode, Ken shares how he built a lead-generation machine, developed systems to scale, and refined his content strategy to drive real business results.
What You’ll Learn in This Episode
Why even successful executives start from zero on LinkedIn
How Ken found content-market fit by doing the reps
The systems he built for ideation, planning, and lead generation
How he uses Notion to track, refine, and optimize content
The importance of balancing awareness vs. selling content
Why channel diversification is key to sustainable growth
How to tailor your LinkedIn strategy based on your current phase
The biggest mistakes people make chasing vanity metrics
Memorable Quotes
"You’ve got to put in the reps to find your voice."
"Whether it’s for family, business, or branding, systems let you scale without sacrificing quality."
"I use Notion to make sure I’m publishing what matters, not just what’s scheduled."
"Your big wins happen when you create trust and solve problems—not when you chase likes."
"Diversify or risk losing traction when algorithms change."
Tactical Takeaways You Can Apply Today
Post consistently to test and refine what resonates with your audience
Develop repeatable systems for content creation, lead capture, and outreach
Use Notion to track content performance and adjust strategy accordingly
Balance awareness-building posts with conversion-driven content
Don’t rely solely on LinkedIn—build an ecosystem with email, communities, and other channels
If you’re new on LinkedIn, leverage DMs and outreach before focusing on content
Don’t fall for vanity metrics—focus on engagement, trust, and business outcomes
People, Tools, and Resources Mentioned
Notion for content planning and tracking
LinkedIn outreach strategies for building relationships
Ken’s Remote Solopreneur community for solo consultants
How to Build Human Brand on LinkedIn with Lindsay Tjepkema
00:35:52
Lindsay Tjepkema, a three-time founder and the former CEO of Casted, joins the podcast to share her journey in B2B marketing, podcasting, and personal branding. She discusses why LinkedIn should be used for authentic relationship-building, how storytelling fuels brand growth, and why long-form content—like podcasts—creates deeper audience connections. If you’re looking for insights on amplifying your personal brand and marketing impact, this episode is for you.
What You’ll Learn in This Episode
Why LinkedIn isn’t a game—it’s about real people and real relationships
The importance of being strategic with your content—define your “why” and stay consistent
How storytelling makes your brand memorable and drives engagement
Why podcasts build deeper trust than short-form content
The power of atomizing and amplifying content across multiple platforms
How the right partnerships can expand your reach and credibility
Memorable Quotes
"LinkedIn should work like real life—it’s about maintaining relationships and sharing experiences, not gaming a system." – Lindsay Tjepkema
"Repetition isn’t boring when you’re sharing your ‘why’; it’s how people remember you."
"Podcasts let people experience your voice, your passion, and your perspective in a way text can’t."
"One great conversation can fuel weeks of content—amplify what you create."
"Surround yourself with people who align with your values—partnerships accelerate growth."
Tactical Takeaways You Can Apply Today
Engage authentically on LinkedIn—treat it like a networking event, not a numbers game
Be intentional with content—align every post with your larger brand message
Use storytelling to connect—facts inform, but stories make people care
Start a podcast or guest on others—long-form content builds deeper trust
Repurpose content across channels—don’t let great ideas live in one place
Collaborate with aligned partners—your brand grows faster when you work with the right people
People, Tools, and Resources Mentioned
Casted – The podcast amplification platform Lindsay founded
LinkedIn – The key platform for personal branding and thought leadership
Endeavor Entrepreneur – A network Lindsay is part of for founders and business leaders
Pavilion – Where Lindsay serves as co-chair of Women in Pavilion
Suck It Up, Buttercup”—Why Founders Must Post on LinkedIn with Dave Gerhardt
00:48:00
Dave Gerhardt, CEO of Exit Five and one of the most well-known voices in B2B marketing, joins the show to talk about building a founder brand, why every founder should be on LinkedIn, and how AI is shaping content creation. Dave shares his personal journey, the tactics that helped Drift and Privy scale, and his daily writing habits. Whether you’re a founder, marketer, or executive, this episode is packed with actionable insights on leveraging LinkedIn, storytelling, and content creation to build authority and drive growth.
What You’ll Learn in This Episode:
How Dave helped shape the founder-led marketing strategy at Drift
Why storytelling is the key to building a strong brand
The unexpected benefits of posting on LinkedIn (beyond sales)
Dave’s approach to writing and content creation (and how he stays consistent)
Why AI is a powerful tool for structuring content (even if you still write manually)
The secret to stockpiling content ideas so you never start from scratch
How just one post can change the trajectory of your brand (with examples)
Dave’s advice for founders who struggle to post on LinkedIn
Memorable Quotes:
"Drift had a vision, and we used LinkedIn as the conduit to shape and share that story. Every founder should do the same."
"Suck it up, buttercup—posting on LinkedIn does more than sell. It attracts talent, builds awareness, and delivers audience feedback."
"If I were running your business or ghostwriting, I’d absolutely be using AI tools. I even helped a founder build some Claude recipes for content."
"Writing is easier when you’ve stockpiled ideas. You need to gather wood before winter so you’re never out of fuel."
"It only takes one post to pop. Just look at Ding Zheng—one viral moment put him on the map. The opportunity is still there."
Tactical Takeaways You Can Apply Today:
Start posting on LinkedIn—even if it feels awkward. The benefits go beyond sales.
Use storytelling to make your content more compelling. People connect with narratives, not product pitches.
Stockpile content ideas separately from your writing time to keep your creative flow consistent.
Experiment with AI for structuring and brainstorming content—it won’t replace you but can enhance your workflow.
Mastering the Art of the Social Hook and Grabbing Attention with Melissa Rosenthal
00:34:27
Melissa Rosenthal has spent her career mastering the art of attention—from crafting viral hooks at BuzzFeed, to breaking LinkedIn video at Cheddar, to turning ClickUp’s employees into organic LinkedIn powerhouses. Now, as CEO of Outlever, she’s helping B2B brands rethink how they create content that actually drives impact.
In this episode, Melissa shares her playbook for LinkedIn success—including why clickbait kills trust, video builds relationships, and engagement isn’t the goal—business impact is.
What You’ll Learn in This Episode:
How Melissa and her team at BuzzFeed pioneered the viral hook formula
Why video on LinkedIn is an unfair advantage and how to use it
Why your own story beats another Steve Jobs post
How ClickUp turned employees into LinkedIn creators and scaled organic reach
The right way to measure LinkedIn success (hint: it’s not just engagement metrics)
Why going viral doesn’t matter—but building relationships does
Memorable Quotes:
"The hook makes or breaks your post. If people don’t stop scrolling, nothing else matters."
"Clickbait kills trust. If you don’t deliver on the hook, you lose your audience forever."
"Video builds trust faster than text. People connect with faces, voices, and energy."
"We don’t need another Steve Jobs story. We need your story."
"You don’t need 10,000 likes. You need the right 10 people to care."
Tactical Takeaways You Can Apply Today:
Craft strong curiosity-driven hooks without resorting to clickbait
Use video on LinkedIn to deepen audience connections and drive engagement
Tell your unique story instead of repeating the same startup clichés
Train employees to become LinkedIn brand ambassadors like ClickUp did
Measure LinkedIn’s impact through inbound mentions and brand awareness studies
Forget virality and focus on content that builds trust and relationships
People, Tools, and Resources Mentioned:
Outlever – Melissa’s company helping B2B brands master LinkedIn content
BuzzFeed & Cheddar – Where Melissa developed her expertise in viral content and video
ClickUp – A company that scaled LinkedIn reach through employee-driven content
Brand Awareness Studies – An underrated way to measure LinkedIn’s true impact
The Power of Showing Up Live and Saying What No One Else Will With Chris Walker
00:49:44
Chris Walker didn’t set out to become a LinkedIn power player—he set out to solve big go-to-market challenges. But along the way, he built one of the most influential founder brands on the platform, fuelling the growth of Refine Labs and now his latest venture, Passetto. In this episode, Chris breaks down his LinkedIn playbook, from writing daily and transitioning to video to using social media as a long-term business growth engine.
If you’re a founder, executive, or marketer looking to build influence, drive demand, and create trust at scale, this episode is packed with tactical insights you won’t want to miss.
What You’ll Learn in This Episode:
Why LinkedIn is still an untapped growth opportunity for founders and executives
How Chris developed a daily writing habit to consistently produce content
The shift from chasing likes to focusing on business impact
Why video content changed everything for Chris and how it builds trust faster than text
The importance of live events and real-time audience feedback
How Chris built a LinkedIn culture at Refine Labs, scaling beyond his personal brand
The biggest mistake people make when starting on LinkedIn—and how to fix it
Memorable Quotes:
“I don’t schedule posts. I sit down, pick a video I feel passionate about, write the copy, and hit publish. No AI, no ghostwriters—just me.”
“I used to optimize for impressions, but 3M views from the wrong audience meant nothing. Now I write for the right people, even if my reach is smaller.”
“People were copying my text posts, even translating them. You can’t copy my video—you have to be me.”
“30-50% of our team was active on LinkedIn. We didn’t just hire people who knew LinkedIn—we trained them.”
“If you haven’t started yet, why? The playbook is out there. Just f*ing do it.”**
Tactical Takeaways You Can Apply Today:
Create a writing ritual—time-box 30 minutes daily to produce content
Don’t chase vanity metrics—focus on building trust, not just engagement
Leverage video—it’s harder to copy and builds credibility faster
Host live events—real-time feedback helps refine your messaging
Make LinkedIn a team effort—get your employees posting, not just you
Stay consistent—the biggest wins happen after years of showing up
People, Tools, and Resources Mentioned:
Chris Walker – Founder & CEO of Passetto, Former CEO of Refine Labs
Refine Labs – The B2B marketing agency that built a LinkedIn-driven demand engine
Passetto – Chris’s new go-to-market strategy consultancy
Demand Gen Live → Unified GTM – Chris’s evolution in live content strategy
Dark Social, Dark Funnel – Chris’s well-known concepts in B2B marketing
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