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The Level 10 Contractor Daily Podcast (Rich Harshaw)

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1–50 of 1959

DateTitreDurée
27 Jul 20231418: TBT - 25 Identities00:44:42

On this TBT Rich walks thru the website home page identities of 25 Different Remodeling companies.

29 Dec 2021843: Best of Level 10: Podcast Highlights Vol 2801:20:05

On Christmas Break, we are sharing our Podcast Highlight Shows from 2021. These are the best moments from the Level 10 Contractor Podcast this year! Merry Christmas and Happy New Year!

26 Dec 20221205: Best Of Level 10 Highlight Show 1301:10:23

We're Counting down the best moments from Level 10 Daily Podcast this year! Merry Christmas and Happy Holidays!

06 Jan 2022851: TBT: Customer Service &Creating Raving Fans00:47:08

On this TBT Rich talks about customer service and creating raving fans

11 Nov 20241891: 5 Ways to Negotiate Exgtras Into Your Media Buys00:25:24

Rich is walking you through the art of getting free stuff added onto your media buys!

04 Aug 2020331: The Swiss Army Knife Known As Facebook00:49:10

Rich Breaks Down What Facebook is, What it does and the different ways you can use it.

13 Jun 2020279: Semi-Monthly Top Ten, Volume 100:33:19

Today is the first volume of our Level 10 Contractor Semi-Monthly Top 10. Every other week, we’ll look back and curate the nuggets and pearls Rich dropped on the podcast.

16 Aug 20241804: 8 Keys to Sales Leadership (And ANY Leadership)00:46:11

Rich talks with Chuck Thokey from Top Rep about 8 Keys to Sales Leadership. This is a great one!

01 May 20231331: 5 Ways To Keep The Fire Burning In Your Marriage (Anneversary Edition)00:26:23

Today on Rich’s 31st Anniversary, he gives us 5 ways to keep the fires burning in your marriage!

30 Aug 2021722: 5 Ways To Create Customer Case Studies00:26:56

Rich walks you through 5 Ways to get Client case studies for your website! Plus he has instructions and scripts for Videographers to use.

17 Sep 20241836: Revisiting Wall Drug: Using Insane Frequency To Increase Urgency00:27:24

Today Rich gives you some updated thoughts on his WALL DRUG" philosophy...

Links:

Wall Drug Original Episode

Structurely Episode

28 Jan 2022873: The Nuts & Bolts of Starting A Podcast For Your Business00:39:33

If you have ever thought about starting a podcast for your business - Today’s episode is for you! Rich chats with Jeff Brooks from Solid State Construction about his upcoming podcast.

17 Feb 2020162: Americas Bath Website Launch00:29:39

Rich has Level 10 COO Bryan Bauman on the line to discuss Level 10’s new website design for Americas Bath in detail.

12 Oct 20221130: You Just Can't Keep Everyone Happy00:22:59

Rich shares some fun stories about times when trying to get everyone on the same page and make everyone happy actually HURT productivity and ruined a good thing that they had going.

RESOURCE:

Have Level 10 Contractor Audit your Website! Click here.

14 Oct 20231497: Topic Showcase: Sales Process00:32:43

Today we're talking about the Sales Process for your business.

Other Episodes to Listen to:

1431 - Tim Musch Crafting a Sales Presentation

1341 - TBT Innovating the Auto Industry

21 Dec 20241931: Mega Pod: Customer Service/Care04:04:58

We are nothing without our customers which is why today on our mega pod we have gathered the best episodes on how to take care of them… before, during and after they do business with us.

05 Aug 20231427: Topic Showcase: Converting Leads00:31:31

Today, it’s time to speak about conversions. You have the leads, they’re pouring in, but when it comes time to close the deal, you’re fumbling the bag.

26 Jun 20231387: 5 Ways To Make Your Content More Diggable00:21:20

Diggable Content! You need it on your website. Rich Shares 5 ways to make your website content much more diggable.

20 Nov 201973: SEO and The Importance of Weeding The Garden01:05:25

Today’s podcast is a deep dive into the part of SEO that Rich and the Level 10 crew call “weeding the garden.” Rich talks with Level 10 Contractor’s SEO guru, Katie Colihan, to discuss what “weeds” are when it comes to SEO… how and why they grow in your website… and how to pluck them out and keep them from choking your SEO results.

 

Talk with Rich about your Website and SEO needs!

24 Jan 20231234: The Nuts & Bolts of Radio00:18:50

Today Rich covers the nuts & bolts of Radio Advertising. He gives 4 steps--making the right buy, dealing with the lead tracking problem, choosing a voice, and creating your message.

16 May 20241712: 25 Identities, Examined00:42:48

Rich Talks identity and what it looks like when it’s actually fleshed out and put into a website in real life. 

09 Jun 20221005: Monopolize Your Marketplace CD 501:07:25

Today’s episode is part 5 of our Throwback Thursday series covering the flagship audio program “Monopolize Your Marketplace”

12 Jun 2021643: Topic Showcase: Writing With Power, Precision, And Passion00:35:16

Today's Topic Showcase is about Writing your Identity and core values into your marketing in a compelling, and informative way

25 Mar 2021564: Rapid Fire Innovation, Part 200:48:42

This Throwback Thursday, Rich applies lots of different Innovation strategies to many different kinds of companies - to spark ideas for your business.

29 May 2020264: Does Sucking Make You Sick? Turning Weakness Into Strength00:22:22

Rich talks about a Level 10 client that had a business so bad that the owner developed stress-induced shingles…He got so sick, literally, of sucking, that he vowed to turn things around!

20 Oct 20241869: Sunday Podcast: The Nine Year Lie00:14:59

Rich shares about a turning point in his life that happened when he first started his company back in 1994-95

14 Apr 2021584: This Is How We Write Radio Ads, Start To Finish00:59:47

Today’s episode is a conversation between Rich and a contractor as they work on creating new Radio ads. You get the ‘behind the scenes look’ and the finished product at the end!

06 Apr 2022941: Marketing Matters Podcast 01 - The Marketing Mindset00:36:46

Rich is hosting a new Podcast! Qualified Remodeler Magazine’s “Marketing Matters” podcast debuted last month - and this is the inaugural episode for you!

RESOURCES:

Click to have Level 10 Contractor Audit Your Website!

15 Jun 20221011: Company Culture: Do You Demand Excellence?00:14:25

Do you demand excellence in your company? Rich will give you several examples of what that might look like - to scale up to a Level 10 Company!

03 Jul 20241760: A Million Billboards In 50 Miles: Wall Drug00:15:10

Rich shares his classic “Wall Drug” Story - and how you can apply consistency, frequency and repetition into your marketing messages

29 Jul 20241786: 5 Ways to Improve Employee Morale00:20:12

On today’s 5 Ways to Monday… Rich gives you 5 great ideas about how to increase employee morale.

28 Jul 20241785: Sunday Podcast: Family: It's About Time00:17:48

On today Sunday Episode, Rich talks about families!

25 Sep 2021748: Podcast Highlight Show, Vol 3301:04:04

The 33rd Edition of the Level 10 Contractor Daily Podcast Highlight show - looking back at the best moments from the past 2 weeks of the podcast!

17 Oct 20231500: Why It's Actually Good If Your Competitors Are Running On The Same Stations00:19:11

Rich is here to explain why its actually a good thing for you and your competitors to be running ads on the same TV or Radio stations.

30 Nov 2020449: 5 Ways To Find Installers You Might Not Have Considered00:21:45

Rich’s 5 Creative ideas for finding installers during this crazy Corona Season!

02 Mar 2022906: Show Up, Stand Out00:22:41

Rich breaks down SEO for a contractor - making it easy to understand: Your website needs to SHOW UP (in Google) and STAND OUT (so people want to do business with you!)

05 Feb 2021516: Advice & Strategy For A $200K Window Company00:58:11

Today’s episode is a conversation with a guy who just took over a company that’s been in business for a couple of decades.... And managed to do all of $200,000 last year. Rich Starts at the beginning to help him with his marketing.

20 Jun 20241747: MYM Disc 101:04:11

On this TBT We are sharing the First part of Rich’s original flagship CD program called Monopolize Your Marketplacea

24 Dec 2019107: Categories of Diggable Content, Part 100:30:49

A Christmas Present to you...Rich reads through a super-secret document that he and the Level 10 copywriting staff use to come up with Diggable content!

30 Mar 20231299: TBT - Rapid Fire Innovation00:48:02

On this Throw Back Thursday Rich Goes Through 18 different innovation ideas for your company - then applies them to different industries! Listen and get some innovative ideas for your company.

11 Aug 20241799: Sunday Podcast: Leadership Tips, Part 200:25:15

Rich Shares the second half of his 101 Leadership tips.

01 Jan 20241576: 5 Ways To Generate Leads In The New Year00:26:03

Rich gives you 5 ways to generate leads in the new year - some might seem familiar - but Rich always gives you a twist!

14 Jan 2021494: TBT - Innovation: Taking Down Krispy Kreme00:50:30

On this TBT Rich comes up with some Thought Provoking (and Fun) ideas on how a local Donut Shop can take on Krispy Kreme. Listen to get some great ideas to challenge and grow your own business!

12 Jun 20241739: The Amazing, Compounding Returns of SEO00:20:08

What if a company was able to do SEO right - what would be the ROI? Much better than you could imagine. Rich has all the details today.

31 May 2022996: Why It's Essential That You Upgrade To A "Thin Theme" Website00:26:47

What is a thin theme website you may ask? Great Question. Rich has the answer - Plus he lets you know why you need one now on your companies website.

12 Aug 2021704: TBT: Rich Writes Better Headlines For Window Ads00:27:02

On This TBT, a window company from Ohio submits an ad for a mailing program that is pretty weak sauce… so Rich gets to work on rewriting it, focusing on the headlines.

25 Aug 2020352: How Many Ways Can You Say The Same Thing? (Volume 2)00:22:42

When you advertise, you have to say the same things over and over again. How do you keep your advertising messages fresh? Here are 20 examples!

07 Apr 2021577: Contractor Standards Guide: Making A Comeback?00:26:36

Rich explains what the contractor standard’s guide is… how it came about… what kinds of things are in it… and discusses the possibility of it making a comeback for his clients.

05 Nov 2020424: TBT - Engage Web Audiences With Explainer Videos00:42:37

On this TBT Episode Rich Explains what Whiteboard explainer videos are and why they are great for showing concepts and ideas without having to shoot them on video.

Explainer Video Examples

13 Aug 20231435: Sunday Podcast: Beginner's Luck00:18:02

What if the universe really does want you to succeed? Rich explores the phenomenon of Beginners Luck, and getting the jump start you need.

13 Dec 201996: Too Much Hunting, Not Enough Farming00:49:50

Today's show came from a question on the Level 10 Contractor Website about growing your business with aggregated leads.

Email your question or schedul a session with Rich Here!

16 Apr 20231316: Sunday Podcast: Words Have DIfferent Meanings On Different Levels00:40:21

Rich delves into the different levels of the gospel, and how words and concepts change meanings as you progress.

07 Nov 20241887: TBT: Turning One Sale Into Many - Getting Referrals00:17:12

Today Rich talks about how to get more referrals and putting a system in place to make sure that you get more of them.

02 Sep 20231455: Topic Showcase: Repeat Business00:36:09

Today, we showcase how to grow your repeat business. Everybody wants more repeat business, right?

29 Jul 2020325: Social Media Blunders00:19:32

Today on the episode - Rich continues his series on Social Media. This time, he’s talking about common social media BLUNDERS...

20 Nov 20221169: Sunday Podcast: Leap For Joy00:20:18

Rich shares the story of Merlin Carothers who was an Army Chaplain who learned to proactively Thank God for everything in his life - even the hardships.

04 Jan 20241943: TBT: The Top 10 Marketing Mistakes00:55:56

Today we're hopping back to a webinar Rich did in 2012 about creating killer websites that convert!

14 Sep 201906: Creating a Proper Marketing Budget And Spending it Wisely01:03:57
Rich talks to the owner of an exterior remodeling company in Florida with an owner who has his eye on selling the business and retiring. One small catch: Even though the business is profitable, it doesn’t have any real brand equity in the market… so selling it isn’t going to be easy.

Subscribe to the Level 10 Contractor Daily Podcast in your favorite Podcast app!

Have Question for Rich - or would like to be part of the show?

Click here.

05 Apr 20241671: Increase NSLI by 35% Using AI Training For Your Sales Team (Siro)00:37:19

Rich talks with Joe Jordan from Siro.Ai about their AI tool to make your sales team better!

26 Feb 2021537: Wake-Up Call: You SHould Be A $20M Company00:33:41

Rich encourages a contractor to take his marketing to TV.. Have you never thought about TV for your business? This call might be the kickstart you need.

14 Jan 2020128: Using Math To Determine Your Marketing Strategy00:21:17

Rich is going to walk you through the decision-making process he went through on behalf of a kitchen remodeling client in Virginia--deciding if he should do radio, Facebook, direct mail... Or all of the above. There are a lot of numbers thrown around because its all about the MATH!

Talk the Math of YOUR Marketing with Rich. Send him an email now

20 Apr 20231320: TBT - Increasing Advertising ROI01:01:50

On Today’s TBT its a webinar for you from 2013 where Rich covers all the fundamentals about ADVERTISING.

15 Sep 201907: The Time My Body Betrayed Me Because my mind told it to quit00:16:28
Today's Podcast is all about beliefs… and how your subconscious is really in control, no matter how badly you might want your conscious mind to override it.

Thanks for checking in with us everyday. 

Don't miss an episode, so subscribe in your favorite podcast app.

Have a question for Rich, or Want to be part of the Level 10 Contractor Daily Podcast?

 

Click here

21 Apr 2022956: Sales According To Rich00:46:04

Today - Rich is usually a marketing guy, but today he is talking Sales!

Resources:

Have Level 10 Audit Your Website!

19 Sep 20231472:23 Kinds of Evidence To Prove Your Case & Solidify Your Identity00:27:18

Today, Rich gives you the evidence to help you ‘back up’ what you say in your advertising

23 Sep 201915: How to Create a Compelling About Us Page00:25:43

Today's show is about the lowly, usually forgotten ABOUT US page. The "About Us" page can be the page that has the best chance of HUMANIZING your company… and really helping people understand who you are and what you’re really all about. It’s a chance to tell them how and why your identity exists.

 

Schedule a session with Rich: Click Here

22 Mar 20241657: Level Up Every Department In Your Company (CCN)00:43:55

Rich Talks with Gary Cohen from CCN about their dedication to making you a better businessperson and contractor!

30 Dec 2021844: Best of Level 10: Podcast Highlights Vol 2901:08:51

On Christmas Break, we are sharing our Podcast Highlight Shows from 2021. These are the best moments from the Level 10 Contractor Podcast this year! Merry Christmas and Happy New Year!

07 Aug 2021699: Topic Showcase: Superior Forces00:30:00

Today, we discuss the importance of winning the marketing battle…. and specifically marshaling superior forces at EVERY point of contact to ensure that victory.

19 Mar 20231288: Sunday Podcast: 31 Cause of Failure According to Napoleon Hill00:22:38

Rich is going to Review Napoleon Hill’s 31 causes of failure, with… you guessed it, a pinch of commentary.

15 Jan 20231225: Sunday: Yay Yay Nay Nay00:25:12

What are we to do in these trying times to defend our beliefs and help others “see the light?” Rich has some thoughts today from the Book of Matthew.

10 May 2020245: Mother’s Day Message00:17:14

Today’s episode is a Mother’s Day message from Rich!

13 Nov 2021797: Topic Showcase: Online Reviews00:32:30

On this topic showcase we are talking about Online Reviews - how powerful they are, and how to get them.

16 Jan 20241591: How New Privacy Laws Are Going To Affect Your Lead Gen Game00:32:58

Rich interviews Margaret Wise from Active Prospect who is going to fill us in on the ins and outs, and the do’s and don’ts of the new TCPA laws.

What can you expect to change with Lead Aggregators in the coming months for your home services company?

What can you do to prepare as a Contractor?

Will leads be more difficult to come by?

Great Questions. Today's episode will help you prepare for the changes that are coming.

 

14 Jan 20251955: Word of Mouth Ain't Gonna Cut It00:40:36

Rich chats with a carpet cleaning Company in Utah. They’ve been making by word of mouth, and not much else - Rich Asks “What do you want to be when you grow up?!”

28 Oct 2020416: Foundations for Great Marketing, Guest on the Hatch Podcast00:29:19

Today’s episode is an interview Rich did with the “Built By” Podcast from our Friends at Hatch. Rich chats about his favorite topic - Identity!

29 Mar 20241664: Making Life Easier For Your Customers... And Your Back Office (OCC)00:44:17

Rich talks with Chad Hunt and Taylor Haines from One Click Contractor about how to streamline your Sales Process.

17 Sep 20231470: Sunday Podcast: 5 Times When Jesus Loved Without Condition00:37:29

Rich Talks about 5 times Jesus loved without condition

09 Apr 20241675: Two Sides To SEO: Getting "In The Bucket" & Ranking00:31:26

In Today’s Episode Rich attempts to de-mystify SEO, and to make it understandable for normal people!

Rich shows you how to “Get in the Bucket” and Rank with engaging content.

09 May 20241705: Finding The Story00:52:19

Rich teaches you why stories work, how to find good stories, elements of good stories, and where to put them!

27 Jul 20241784: Podcast Highlight Show: 2024, Volume 1401:23:57

It's the 14th Volume of the Level 10 Contractor Daily Podcast highlight show!

04 Dec 20221183: Sunday Podcast: Halftime & Definite Chief Aim00:48:13

Today’s Episode is about finding your ONE THING that you can really dedicate your life to… the one thing that God put you on this earth to achieve with your unique set of skills and insights… the one thing that is your life’s mission.

12 Oct 20241861: Topic Showcase: Radio Advertising00:35:35

Today on the showcase we conquer the airwaves and establish dominance on the radio.

08 Feb 2021519: 5 Ways To Deal With Bad Online Reviews00:17:27

On this 5 Ways to Monday Episode, Rich helps you tackle Bad Online Reviews

14 Nov 20221163: 5 Ways To Create "Out of the Box" Print Ads00:23:17

Rich has five ideas for you if your print ads have gone stale!

29 Oct 201951: Financing, Your Secret Weapon00:23:13

Rich loves him some financing. So, today he’s going to show you how it can help you raise your average ticket, raise your conversion ratios, and just plain raise sales. He’ll go through a script for how to utilize it--and how NOT to utilize it… and even show you how to use it in your advertising.

 

Connect with Rich Directly: Send Him an Email

24 Oct 2020412: Random Saturday, Volume 1200:29:24

“Random Saturday,”is one time each month where Rich drops a bunch of little nuggets of marketing expertise and business wisdom… things that didn’t necessarily warrant an entire podcast episode, but are worthwhile nevertheless.

01 Aug 2020328: Case Building Is A Matter of Perspective00:28:58

Rich tells another story from his cross-country driving days… and explains how to find your identity points, and challenges you to consider your audience as you craft your message.

01 Oct 20241850: Rich vs. Literally Every Other Facebook Advertising Expert On Earth00:45:10

Today’s episode is a conversation between Rich, a Level 10 Client, and their facebook expert - and different ideas on how to approach facebook marketing

12 Jul 20231403: Best Overview Of Radio Buying and Ad Creation Rich Has Ever Given00:36:36

Rich gives a client some great information about how to get on radio, how to negotiate, how to tell your story and more

08 Mar 2020182: All Because A Father Believed00:11:49

Rich shares a message from Steve Harvey about the influence of parents on kids.

03 Jul 2020299: How Many Ways Can You Say The Same Thing?00:26:26

How do you continue to say the same things over and over again in your advertising without wearing out your audience? Today we show you 23 ways to say essentially the same thing without wearing out your audience.

08 Jul 2021669: TBT: Incentive Programs for Referrals00:32:45

On this Throwback Thursday, rich talks about creating incentive programs for people who give you referrals.

 

Click to Sign up for the July 13th Social Media Posting Service Webinar: Level10Webinars.com

01 Dec 2021815: Getting On The Google Map00:33:31

Rich and Katie Colihan (Level 10 SEO Guru) talk about getting found on the map section of Googles Search Results.

01 Apr 2021571: TBT: Innovating The Auto Industry00:32:11

Today, Rich innovates the Auto Industry - and yes, it IS applicable to contractors!

09 Jan 20251950: TBT: Mr. Nice Guy00:46:01

You wouldn't think that BEING NICE could be innovative...but Rich gives you ideas on being NICE to clients and prospects can boost your business!

18 Mar 20231287: Topic Showcase: 5 Pillars of Identity00:36:48

Today we look into Level 10’s approach to Identity in marketing, and how you can build yours.

16 Feb 20231257: TBT - 5 Lessons & 3 Warnings From The Life of Larry H. Miller01:01:35

On This TBT, Rich highlights a biography of the late Larry H. Miller - Former owner of the Utah Jazz Team, and some things you can learn from his life.

03 Jan 20241578: Your English Teacher Was Wrong00:14:43

When it comes to marketing, you want simple unpretentious and easy to understand words.

Not those exaggerated, pompous, highfaluting words your English teacher liked.

Rich explains today.

07 Jan 20231217: Topic Showcase: Headline Writing00:15:40

On the first Topic Showcase of 2023, Rich highlights How to write better Headlines for your advertising.

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