The Launch Playbook (Sara Vartanian)
Explorez tous les épisodes de The Launch Playbook
| Date | Titre | Durée | |
|---|---|---|---|
| 10 Feb 2022 | How To Overcome Perfection & Sell On Webinars | 00:59:03 | |
Webinars give you the opportunity to present a program offer to a perfectly primed audience excited to learn more, but what if making the pitch leaves you stuck in perfection mode or feeling yucky about selling? Our guest, Heather Sager, a speaking coach and trainer who helps online entrepreneurs joins us to share how her top strategies to overcome perfectionism and sell with ease. | |||
| 22 Feb 2022 | Underused Strategies For Launching with Jordan Gill | 00:51:45 | |
Jordan Gill, an operations consultant and founder of Systems Saved Me, shares her best strategies for launching your VIP day and gives us the details on how her and her team launch their Done in a Day conference. | |||
| 08 Mar 2022 | A 5-Figure Launch With A Tiny List | 00:32:13 | |
Natalie Koussa shares her story of coming back from a failed launch to have a 5-figure launch with a tiny audience. | |||
| 12 Apr 2022 | How To Add Joy To Your Launch | 00:41:22 | |
Focusing on joy is not the first thing we think of when it comes to launching, and after the past few years it may feel like some of the joy has evaporated in business too. Lianne Kim, a business coach and founder of Mamas & Co., shares how to emphasis joy while still building a business that hits your launch and impact goals. Get The List Playbook: https://www.saravartanian.com/list-playbook Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook Work with me one-on-one: https://www.saravartanian.com/work-with-me
Instagram: https://www.instagram.com/saravartanian/ | |||
| 17 Mar 2022 | How To Stand-Out By Creating Your Signature Framework | 00:47:29 | |
As much as we try to avoid it, as an online business owner we may come up against imposter syndrome as we wonder why they heck anybody would choose us against someone else in our industry. And though deep down we may believe there’s room for us all to succeed, it’s not uncommon to question how our services and our help are really different from anybody else out there? That's where creating a signature framework comes in and our guest, Heather Crabtree, takes us through the steps to make one happen. | |||
| 22 Mar 2022 | How To Create On-Brand Graphics For Your Next Launch | 00:38:37 | |
There comes a time when you want to leave behind the beta launches and Google Doc sales pages and level up your launch assets. Christine Lieu, shares how to create cohesive branding for your next launch and when it's time to level up your brand graphics. | |||
| 19 Jul 2022 | Launching A $9 Email Marketing Membership With Liz Wilcox | 00:50:59 | |
Launches will fall flat if your email list isn’t engaged or filled with people who actually want what you're selling them. That's where Liz Wilcox comes in with her $9 email marketing membership. She helps business owners make email marketing fun and doable while building a list full of buyers. Get The List Playbook: https://www.saravartanian.com/list-playbook Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook Work with me one-on-one: https://www.saravartanian.com/work-with-me
Instagram: https://www.instagram.com/saravartanian/ | |||
| 19 Apr 2022 | 5 Email Sequences That Boost Your Launch Results (Before You Even Launch) | 00:23:40 | |
Planning your calendar of promotions and launches? Check-in with your business to see if you are missing any of these top five emails sequences from your current stack and make a plan to incorporate them in–doing so can boost your email open rates, and help you fill up your next launch with perfect for your offer clients. Get The List Playbook: https://www.saravartanian.com/list-playbook Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook Work with me one-on-one: https://www.saravartanian.com/work-with-me
Instagram: https://www.instagram.com/saravartanian/ | |||
| 03 May 2022 | Using Research To Improve Your Messaging | 00:15:25 | |
Listening is your best copy strategy. Learn 5 ways you could begin gathering research all year long (and not just when you work with a copywriter like me) or in your annual survey. Get The List Playbook: https://www.saravartanian.com/list-playbook Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook Work with me one-on-one: https://www.saravartanian.com/work-with-me
Instagram: https://www.instagram.com/saravartanian/ | |||
| 09 Jun 2022 | What You Need to Know About Using Reels In Your Launch with Laura Bitoiu | 00:32:51 | |
Get The List Playbook: https://www.saravartanian.com/list-playbook Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook Work with me one-on-one: https://www.saravartanian.com/work-with-me
Instagram: https://www.instagram.com/saravartanian/ | |||
| 19 May 2022 | Lessons In Mindset and Money with Natalie Bullen | 00:56:28 | |
Natalie Bullen, a wealth and money mindset coach and the owner of Unapologetic Wealth, discusses the common practices and mindset issues keeping business owners from reaching the next level in their business. Get The List Playbook: https://www.saravartanian.com/list-playbook Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook Work with me one-on-one: https://www.saravartanian.com/work-with-me
Instagram: https://www.instagram.com/saravartanian/ | |||
| 14 Jun 2022 | Stay On Track With Your Business Goals And Promotions Using CEO Days | 00:38:46 | |
Ashley Kang of AHK Business Management spills her ideas and strategies for planning CEO Days that ensure you're aligned with business goals, avoiding shiny object syndrome and planning your launch promotions. Get The List Playbook: https://www.saravartanian.com/list-playbook Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook Work with me one-on-one: https://www.saravartanian.com/work-with-me
Instagram: https://www.instagram.com/saravartanian/ | |||
| 16 Jun 2022 | What Is A Virtual Summit And Is Launching One Right For You? | 00:41:32 | |
Learn Jenn Zeller's best tips, strategies and myth-busters for hosting a virtual summit to grow your email list, collaborate with other business owners and boost your launch. Get The List Playbook: https://www.saravartanian.com/list-playbook Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook Work with me one-on-one: https://www.saravartanian.com/work-with-me
Instagram: https://www.instagram.com/saravartanian/ Facebook: https://www.facebook.com/saravartaniansocialco | |||
| 21 Jun 2022 | Is It Time To Launch A Video Podcast? | 00:59:57 | |
Jocelyn Montemarano shares why business owners want to grow their thought leadership through video podcast content to create authority and visibility. Get The List Playbook: https://www.saravartanian.com/list-playbook Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook Work with me one-on-one: https://www.saravartanian.com/work-with-me
Instagram: https://www.instagram.com/saravartanian/ | |||
| 05 Jul 2022 | How To Elevate Your Offers With Personal Brand Photos | 00:43:11 | |
Nathalie Amlani shares how to use personal brand photography to elevate your suite of offers and connect with your audience. Get The List Playbook: https://www.saravartanian.com/list-playbook Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook Work with me one-on-one: https://www.saravartanian.com/work-with-me
Instagram: https://www.instagram.com/saravartanian/ | |||
| 02 Aug 2022 | Sell Your Offers Better By Nurturing The Middle Of Your Funnel Strategically | 00:39:36 | |
Tamika Auwai shares why the middle of the funnel is overlooked, and how we can strategically create nurture content that actually sells our offers. Get The List Playbook: https://www.saravartanian.com/list-playbook Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook Work with me one-on-one: https://www.saravartanian.com/work-with-me
Instagram: https://www.instagram.com/saravartanian/ | |||
| 12 Jul 2022 | Behind-The-Scenes Of Launching A Media Company | 00:47:44 | |
Listen in as Courtney Chow and Samantha Masinsin take us behind-the-scenes to get an insider look at the early days of launching a media company. Get The List Playbook: https://www.saravartanian.com/list-playbook Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook Work with me one-on-one: https://www.saravartanian.com/work-with-me
Instagram: https://www.instagram.com/saravartanian/ | |||
| 26 Jul 2022 | How To Use Quizzes In Your Customer Journey | 00:34:52 | |
Quizzes have firmly claimed a space in the online business world as a top lead generation tool that can boost your list and amp up that like, know and trust factor. So if you’ve been considering adding a quiz to your lead generation or even as a tool during your launch, this episode is for you. Get The List Playbook: https://www.saravartanian.com/list-playbook Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook Work with me one-on-one: https://www.saravartanian.com/work-with-me
Instagram: https://www.instagram.com/saravartanian/ | |||
| 09 Aug 2022 | What It Really Takes To Have A 6-Figure Launch with Sandra Booker | 00:37:24 | |
Sandra Booker, an online business manager and growth strategist, works with familiar names in online marketing space behind-the-scenes on their launches. In this episode, she shares tactics for what it really takes to have a six-figure launch and how identify opportunities to raise your launch revenue from five-figures to six-figures. Get The List Playbook: https://www.saravartanian.com/list-playbook Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook Work with me one-on-one: https://www.saravartanian.com/work-with-me
Instagram: https://www.instagram.com/saravartanian/ | |||
| 20 Dec 2022 | Relationship-Based Sales Strategies with Dr. Nadia Brown | 00:51:17 | |
Dr. Nadia Brown explains what it means to have authentic sales conversations and shares the systems every online business owner needs to put in place to actually enjoy the sales process while closing high-ticket sales. Get The List Playbook: https://www.saravartanian.com/list-playbook Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook Work with me one-on-one: https://www.saravartanian.com/work-with-me
Instagram: https://www.instagram.com/saravartanian/ | |||
| 15 Oct 2020 | 18 Questions To Self-Assess Your List-Building Funnel | 00:16:21 | |
Launching is so much easier if you have a solid list. That's why in The Launch Playbook Podcast's first episode, I'm sharing the 18 questions you can use to self-assess your list-building funnel to see if it's conversion ready. Get The List Playbook: https://www.saravartanian.com/list-playbook Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook Work with me one-on-one: https://www.saravartanian.com/work-with-me
Instagram: https://www.instagram.com/saravartanian/ | |||
| 15 Oct 2020 | Grow Your Membership Without Live Launches with Elle Drouin | 00:39:27 | |
Elle Drouin, founder of StyledStockSociety.com, shares how she scaled her membership without live launching. Hint: metrics play a big role! Get The List Playbook: https://www.saravartanian.com/list-playbook Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook Work with me one-on-one: https://www.saravartanian.com/work-with-me
Instagram: https://www.instagram.com/saravartanian/ | |||
| 15 Oct 2020 | Design Your Sales Page To Convert with Doris Chung | 00:40:33 | |
Doris Chung, a Sales Page Conversion Designer at www.dorischung.com, shares top design mistakes that may be hurting your sales page conversion, and how to correct them. Get The List Playbook: https://www.saravartanian.com/list-playbook Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook Work with me one-on-one: https://www.saravartanian.com/work-with-me
Instagram: https://www.instagram.com/saravartanian/ | |||
| 15 Oct 2020 | What You Really Want To Consider When Creating Your Course with Adrienne Johnson | 00:49:47 | |
Adrienne Johnson, professional course writer by day and helping entrepreneurs scale their businesses through course creation by night, discusses the importance of ethics, knowing who your course serves best, getting clarity on what actually needs to be included, and how to manage expectations when creating your course. If you're in the creation stage of launching, you'll want listen to this episode, and check Adrienne out at https://www.adriennejohnson.co/ Get The List Playbook: https://www.saravartanian.com/list-playbook Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook Work with me one-on-one: https://www.saravartanian.com/work-with-me
Instagram: https://www.instagram.com/saravartanian/ | |||
| 22 Oct 2020 | Debriefing Our DCA Affiliate Experience with Brittany McBean | 00:46:04 | |
Wondering what kind of lessons they are to be learned by being a Digital Course Academy Affiliate and seeing being the scenes in Amy Porterfield's launch? I'm joined by my fellow launch copywriter and pal, Brittany McBean, to debrief our biggest takeaways. Get The List Playbook: https://www.saravartanian.com/list-playbook Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook Work with me one-on-one: https://www.saravartanian.com/work-with-me
Instagram: https://www.instagram.com/saravartanian/ | |||
| 29 Oct 2020 | Four Launch Lessons That Matter | 00:17:20 | |
In this episode, I'm sharing four lessons I've learned after working on dozens and dozens of client launches and my own, over the last few years as a launch strategist and copywriter. These lessons aren't about a specific plan to follow but they’re equally important to the success of your first or next launch. Get The List Playbook: https://www.saravartanian.com/list-playbook Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook Work with me one-on-one: https://www.saravartanian.com/work-with-me
Instagram: https://www.instagram.com/saravartanian/ | |||
| 05 Nov 2020 | What's Possible When You Launch With Support with Lily Horbatiuk | 00:22:23 | |
This episode I'm joined by The Launch Playbook Club member, Lily Horbatiuk, who is a certified sleep consultant. Lily took her signature 1-on-1 process and turned it into a course. Here we're chatting about how getting copy coaching and strategy as she DIY'd her second launch helped improved her results. Get The List Playbook: https://www.saravartanian.com/list-playbook Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook Work with me one-on-one: https://www.saravartanian.com/work-with-me
Instagram: https://www.instagram.com/saravartanian/ | |||
| 12 Nov 2020 | Protecting Your Intellectual Property with Kristen Roberts | 00:44:16 | |
You're launching offers into the world, creating amazing assets and sharing your brilliance...but is your I.P. protected? In this episode, Intellectual Property lawyer, Kristen Roberts, is sharing what online business owners can do to protect their assets and how to use your I.P. to make more money. Get The List Playbook: https://www.saravartanian.com/list-playbook Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook Work with me one-on-one: https://www.saravartanian.com/work-with-me
Instagram: https://www.instagram.com/saravartanian/ | |||
| 19 Nov 2020 | Launch An Email List That Converts From Day One | 00:34:55 | |
Build a solid funnel from Day One by following my "Oh Em Gee, You Get Me" list-building funnel roadmap. Get The List Playbook: https://www.saravartanian.com/list-playbook Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook Work with me one-on-one: https://www.saravartanian.com/work-with-me
Instagram: https://www.instagram.com/saravartanian/ | |||
| 26 Nov 2020 | The Secret P.I. Method To Interview Your Customers | 00:31:46 | |
Customer interviews are one of the most misunderstood forms of customer research (and the most hated). But if you can get them right, they'll not only make writing your sales copy a breeze, they'll get your powerful results. Get The List Playbook: https://www.saravartanian.com/list-playbook Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook Work with me one-on-one: https://www.saravartanian.com/work-with-me
Instagram: https://www.instagram.com/saravartanian/ | |||
| 03 Dec 2020 | A Counter-Intuitive Approach To Lead Magnets | 00:29:34 | |
This week I'm sharing a strategy I've only taught in high-level masterminds or to private launch clients. It's how to use a free lead magnet to bring you 5-figures in sales using a counter-intuitive strategy that helps you get to know what people really want from you. Get The List Playbook: https://www.saravartanian.com/list-playbook Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook Work with me one-on-one: https://www.saravartanian.com/work-with-me
Instagram: https://www.instagram.com/saravartanian/ | |||
| 10 Dec 2020 | How To Have A Launch That Respects Your Energy | 00:42:24 | |
This episode I'm speaking to Tasha Booth, Founder and CEO of The Launch Guild, to discuss ways to have a launch that feels good to you and how to avoid common missteps that come up. Get The List Playbook: https://www.saravartanian.com/list-playbook Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook Work with me one-on-one: https://www.saravartanian.com/work-with-me
Instagram: https://www.instagram.com/saravartanian/ | |||
| 08 Apr 2021 | How To Write A Service Page That Sells Your VIP Day Offer | 00:34:12 | |
Learn where service pages go wrong, what makes an effective VIP Day service page, and 5 steps to follow to write an irresistible service page that sells your VIP Day offer. Get The List Playbook: https://www.saravartanian.com/list-playbook Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook Work with me one-on-one: https://www.saravartanian.com/work-with-me
Instagram: https://www.instagram.com/saravartanian/ | |||
| 15 Apr 2021 | Your Newest Launch Strategy: Hosting Hot Seats And Having Fun | 00:44:19 | |
If you're tired of following 'typical' launch plans, creating slide decks for webinars or just done with feeling like you have to show up as a "Serious Smart and Fancy Person" to sell your offer, this is the episode for you. Listen to Hillary and I talk about having more fun with your launches, and why Hot Seats may be the thing that makes you (and the people you want to work with) love launching again. Get The List Playbook: https://www.saravartanian.com/list-playbook Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook Work with me one-on-one: https://www.saravartanian.com/work-with-me
Instagram: https://www.instagram.com/saravartanian/ | |||
| 29 Apr 2021 | What Netflix Can Teach Us About Launching | 00:07:44 | |
It turns out there’s a biz lesson to be learned from all this pandemic, late night TV. When you’re in launch mode, you need to be thinking about the journey you’re taking your audience on. How are you keeping them excited as you progress through the stages of your launch? And how do you serve them up content they’ll specifically love? Work with me: Get The List Playbook: https://www.saravartanian.com/list-playbook Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook Work with me one-on-one: https://www.saravartanian.com/work-with-me
Instagram: https://www.instagram.com/saravartanian/ | |||
| 06 May 2021 | Copywriter Secrets For Building An Irresistible Lead Magnet That Builds Your Business | 00:20:14 | |
Creating an irresistible lead magnet is the first step of your list-building funnel. You want to put this front and centre on your website, and set up plenty of opportunities for people to sign up to receive it. This lead magnet should link to the primary offer you want to sell. Get The List Playbook: https://www.saravartanian.com/list-playbook Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook Work with me one-on-one: https://www.saravartanian.com/work-with-me
Instagram: https://www.instagram.com/saravartanian/ | |||
| 13 May 2021 | Just Launch It | 00:07:05 | |
This short episode is your friendly reminder to #justlaunchit. Don’t overthink it. Try not to worry about having everything ‘perfect’. Don’t stress yourself trying to follow a rigid launch formula. Just… launch it. Get The List Playbook: https://www.saravartanian.com/list-playbook Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook Work with me one-on-one: https://www.saravartanian.com/work-with-me
Instagram: https://www.instagram.com/saravartanian/ | |||
| 20 May 2021 | [Sneak Peek into The Launch Playbook Club]: Find Your Messaging Training | 00:13:51 | |
This episode gives you a sneak peek into one of the monthly trainings in The Launch Playbook Club. Your messaging matters most when it comes to sales. That's why knowing how to use voice of customer research helps you convert and sell more of your offers. In the clip of the messaging training, learn what type of information helps you refine your message. Get The List Playbook: https://www.saravartanian.com/list-playbook Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook Work with me one-on-one: https://www.saravartanian.com/work-with-me
Instagram: https://www.instagram.com/saravartanian/ Facebook: https://www.facebook.com/saravartaniansocialco | |||
| 27 May 2021 | A Reminder About Reducing Risk On A Sales Page | 00:15:07 | |
In this solo episode, I'm talking about why we need to reframe our thoughts on using guarantees, visuals and payment plans for your offers, and instead, use empathy to consider why your would-be clients and members may need these to overcome their objections to purchase. | |||
| 03 Jun 2021 | 5 Launch Playbook Club Members Share Their Experience Inside The Club | 00:19:37 | |
In this episode, I share the reasons I started The Launch Playbook Club, and how I decided what to include in this group program. You'll also hear from five members who recorded their feedback around how the Club has helped them launch. | |||
| 10 Jun 2021 | 5 Stages Of A Launch | 00:10:58 | |
In today's solo episode, I'm taking you through the 5 phases of a launch funnel. You'll also discover a few ways you can self-identify which stage you are in right now to get clarity on next steps. | |||
| 17 Jun 2021 | Scaling Your Offer With Human Connection | 00:24:54 | |
In this episode, I'm talking about ways you can add human connection into your launches and offers, because that what's at the heart of all good launches–ones that serve the people who go through them and ones that also build your bank account. Get out your notebooks because I'm sharing more than a dozen ideas to create a scaled offer that still allows plenty of opportunities for connection. | |||
| 01 Jul 2021 | Small List Boosters | 00:07:51 | |
In this solo episode, I'm spilling 5 ways to boost your email list growth using your lead magnet. Focus on this during your pre-launch phase. | |||
| 08 Jul 2021 | How To Use Your Podcast To Drive Excitement For Your Launch | 00:46:33 | |
Do the words launch runway make you feel exhausted? | |||
| 22 Jul 2021 | Replay: How To Have A Launch That Respects Your Energy | 00:43:24 | |
Since we're heading into summertime I'm taking an energy break. Time away, to a cottage on a lake. After my recent launch of the Launch Playbook Club, I thought it was a perfect time to bring back one of your favourite episodes to reflect on how to have a launch that respects your energy with Tasha Booth. | |||
| 05 Aug 2021 | Sustainable Visibility® For Launching & Beyond with Mai-kee Tsang | 00:46:45 | |
TW: This episode contains mention of sexual assault. Launching requires us to put our ideas and ourselves out into the world. For lots of folks, myself included, it can be a really vulnerable thing that takes a lot of energy or perhaps fear, or causes us to retreat afterwards to regroup. Join me as I chat with Mai-kee Tsang to talk about how we can focus on consistent visibility that honors ourselves while still allowing us to connect to humans we want to connect with as part of our launch. Mai-kee Tsang is the Founder of the Sustainable Visibility® Movement, Podcast Guesting Strategist & Host of the Quiet Rebels Podcast. She helps underestimated & underrepresented women in business to be consensually seen as they become more visible to share their message, so they can grow their impact-fuelled businesses on their terms for the long haul. Learn more about Mai-kee Tsang at https://maikeetsang.com or join the waitlist for her Sustainable Visibility® Incubator https://maikeetsang.com/svi-waitlist | |||
| 12 Aug 2021 | Sticking With A Simple Repeatable Launch Plan With Rebecca Tracey | 00:46:36 | |
Think your strategy and copy needs to change for every launch? You can rinse and repeat it as long as the folks you want to work with are interested in it and it still is relevant to you too. Rebecca Tracey, founder of The Uncaged Life, shares how to keep your launches simple by finding a plan that works and sticking with it. | |||
| 26 Aug 2021 | The 10-Year Path to Becoming A Launch Copywriter | 00:34:16 | |
It's been 6-years since I went full-time in my business and more since I started side-hustling while teaching. Tune into this special behind-the-scenes episode where I share a private peek at moving from full-time job to becoming a full-time copywriter. | |||
| 19 Aug 2021 | 10 Learnings From My Recent Launch | 00:21:15 | |
Launching teaches you so much about your business, your audience, and yourself. Every time I do it I walk away with so many learnings that I want to immediately put into place. It's through these lessons that each launch gets better and better. In this episode, I'm spilling the details on the 10 biggest takeaways I learned from my most recent launch of The Launch Playbook Club. | |||
| 23 Sep 2021 | Simplifying Your Launch Tech Stack With Astrid Sucipto | 00:28:47 | |
Tech headaches happen as part of a launch, but they can be avoided or at least hugely reduced. In this episode I'm joined by our regular guest expert in The Launch Playbook Club, Astrid Sucipto, to share how to start building your simple tech stack. | |||
| 09 Sep 2021 | How Your Personal Brand Supports Your Launch Efforts with Monique Bryan | 00:47:28 | |
What happens if we jump right into a launch without having clarity on our personal brand? Monique Bryan, a personal brand coach, spills the details on how our branding and launch intersects and what we can do immediately to strengthen ours. | |||
| 14 Oct 2021 | How To Get Started With Private Podcasts For Your Lead Magnet & Beyond | 00:28:24 | |
Private podcasts are gaining in popularity and for good reason...folks are tiring of screentime and downloading PDFs they never get a chance to read. Podcasts are the ultimate in on-the-go learning. Kim Tradewell, a Podcast Coach & Audio Content Creator, spills the details on how to use private podcasts for your next lead magnet and how else this powerful tool can be used to quickly build the like, know, and trust factor. | |||
| 28 Oct 2021 | Proven Strategies for Customer Retention | 00:45:03 | |
Customer retention is really just code for relationship-building, according to our guest, Marcy Lynn. In this episode we dig into why human connection is one of the best ways to optimize retention and magnify impact when you know how to incorporate it into your launch plans in an authentic way. | |||
| 11 Nov 2021 | The Power of the Post-Launch Period | 00:34:23 | |
Business owners pour so much energy and strategy into their pre-launch runaway and launch plans, but the post-launch period is often neglected leading to missed opportunities for revenue, growth, and insights. Andrea Shah shares the 3 key moves we can make to improve your launch success today and in future launches. | |||
| 02 Dec 2021 | Legally Secure Your Online Offer | 00:35:47 | |
Learn online business and course creator specific tips to protect yourself and your intellectual property so you can focus fully on serving you the new members and clients inside your digital course or group offer. Andrea Henry, a Cambridge-educated business lawyer, shares how we can harness the law to grow our online business and legally protect it. | |||
| 30 Dec 2021 | Turn Browsers To Buyers In 4 Pages | 00:23:01 | |
What if you could launch your online group offer or your service with only 4 pages instead of the complicated 30+page websites filled with landing pages, tripwires and pop-ups? Samantha Mabe, a creative director and designer, shares her simple 4-page launch strategy to turn browsers to buyers. | |||
| 16 Dec 2021 | How To Add More Personality To Your Launch Copy | 00:51:22 | |
Writing copy that really, truly sounds like you is one of the best ways to get people to know, like and trust you. Letting the real you shine through is also an opportunity to call in the people you’d actually love to work with most. Christina Torres shares strategies for ditching the corporate speak and letting your personality pop. | |||
| 06 Jan 2022 | Perfect Your Pre-Launch Period | 00:37:41 | |
Your launch is only as strong as your audience, and your audience gets pumped up and ready for your offer through the pre-launch period. Ash Chow, a fellow copywriter, walks us through the essential pieces of a successful pre-launch period, including content, timing and more. | |||
| 01 Mar 2022 | Tips To Price Your Offer With Confidence | 00:42:41 | |
We’ve all heard the advice to charge what you’re worth, and we’ve all looked at competitors sites to try to figure out what price works best, but there is a more effective way to determine the cost of your offer and that's where business coach, Lara Wellman, comes in. She shares her best tips for pricing your offer so that making sales feels less complicated and never gross. | |||
| 20 Jan 2022 | How An OBM Can Transform Your Next Launch | 00:55:17 | |
If you’ve ever wanted to hire support for your launch (and beyond) but didn’t actually know what kind of help you needed or ever got lost in all the steps of a launch, then tune in. Erika Macauley, an Online Business Manager, is sharing how to best use an OBM to transform the systems and tools that boost your launch's success and support your team. | |||