The LashBase Podcast (Jamie Butler)

We are a lash brand FOR the lash artist and this is the next step in our evolution to give ownership and control to those in our community.

We have taken on 2 new Brand Partners that will be working with us on campaigns, content, all things "brand" and helping us shape the future of the lash industry.

We hope you'll join us.

Introducing a new sub-series to the LashBase Podcast. Short, sometimes sharp, sometimes sweet views of the lash industry from Jamie @ LashBase.

Taken from an IGTV video and filmed from a car. The audio quality isn't great but the message is clear.

We hope you enjoy the first of many of these mini episodes. Let us know what you think via Instagram (@LashBase_Jamie & @LashBase_UK).

Episode info:

I have now witnessed more cases of lash artists Instagram account being hack than I can count on my hands.

This more often than not happens when the lash artist is doing something that may not be "by the book" when it comes to using Instagram. A mysterious email offering "verification", a third party app promising to give them deeper insights or even an auto-engagement platform that will do all of your "liking" for you. It all sounds so enticing and helpful.

But regardless of how it happens, losing your account is never fun.It's also ironic, the reason you can become a victim in the first place is also the reason for such despair when it happens. You attribute your personal and businesses self-worth to the amount of followers you have. The amount of likes you get. A blue tick.

None of those things prove or indicate anything about your business or you as a person.

Instagram can be a great tool for your business, but it can also be your downfall. As a lash artist (trying to fill your diary with clients) you DO NOT need to have thousands of followers. In fact, having thousands of followers from all over the world will actually have a negative impact on reaching the right audience!

You can have a diary bursting at the seams without Instagram. Yet most spend 90% of their efforts ON Instagram.

This is why I am so against "follow for follow" plans or "engagement pods" because none of them help you achieve what you really want. CLIENTS, MONEY, BUSINESS.

Honest and open Instagram education is not easy to come by and the world we live in also contributes to chasing vanity metrics. But please understand, growing your business has nothing to do with how many disinterested, unengaged, irrelevant followers that you have.

Side note: If you understand who your target audience is and create content that is valuable to them, you will grow your Instagram account the right way. 500 local, lash-extension-wearing potential clients is worth more than 10,000 lash artists from 200 miles away.

Welcome back for episode 7 of The LashBase Podcast. This episode follows on from last weeks and is the final part of our discussion about Instagram! This episode goes into detail about stories, insights, the dreaded algorithm, collaboration ideas and whether or not you should be using Instagram ads. We hope you enjoy part 2! Hosted by @LashBase_Jamie and @LashBase_Amy. Continue th conversation in our Team LashBase Facebook group or head over to the LashBase Instagram account and let us know what you think.

Episode 6 is all about the most popular social media platform for lash artists, INSTAGRAM. This episode is so packed with info that we have decided to make it a 2 parter! Part 1 goes into the basics like your bio, defining your goals, branding guidelines, the 7 post types, captions and the importance of engagement. If you want to up your social media game or simply get the confirmation that you are doing it right then this is for you. Part 2 will be out in a week and continues our A to Z run through by tackling subjects such as Instagram Stories, best practices, highlights, how to use insights, the dreaded algorithm, collab idea, help with ads and much much more! Hosted by @LashBase_Jamie & @LashBase_Amy. Join us in the Team LashBase Facebook group to continue the discussion.

Episode 5 of The LashBase Podcast is all about mental health. Being a lash artist can be stressful at the best of times with the demands of ungrateful clients always being an issue, the anxiety of worrying about where your next booking will come from and even the loneliness that hits from long periods of being on your own. Itis a tough gig. But we want to give you a bit of advice and guidance and tell you that you are most definitely not alone. Hosted by @LashBase_Jamie (Instagram) and welcoming back @LashBase_Amy. Join us in our Facebook group "Team LashBase" to continue the discussion. Thanks for listening.

Episode 13 of The LashBase Podcast is all about giving you the tools and tips to get through and master the busiest time of year for a lash artist. We give you the tips on important subjects such as how to stop no shows, how to get clients to rebook, how to get clients to tell a friend and how to sell retail products. We then move on to discussing something that is even more important than money... Your mental health. This time of year can take its toll on a lash artist so we have some advice to help you out. Hosted by @LashBase_Jamie and @LashBase_Amy. Join in the conversation on Facebook in our "Team LashBase" group.

Episode 25. WE ARE BACK! This episode dives deep into the many reasons for poor lash retention and how you can fix it. From the glaringly obvious to the rare and obscure, this episode will help you get back to lashing in the most educated and confident way.

Hosted by @LashBase_Jamie. Like what you hear? Share your feedback on Instagram or join the conversation over in our Facebook group, Team LashBase.

More info here: https://lashbase.co.uk/the-retention-troubleshooting-process/

Enjoy.

Episode 18 of The LashBase Podcast is all about understanding your why and marketing your business with intent. We talk through the mindset required to get it right with the little time that you have and give you some straight up tactical hacks to ensure that you have a full diary in next to no time. We have some great new episodes on the way but we want to hear from you. We want to create a few episodes about very specific subjects that will really help you improve as a lash artist and business. Get in touch and slide into our DMs @LashBase_Jamie & @LashBase_Amy. We hope you enjoy this thought-provoking episode.

Episode 17 answers one of the most frequently asked questions that we get at LashBase. How to become a lash trainer. We answer this and then take it deeper and look into what routes are available, which option is best for you, how do you know if you are ready and what makes a good lash trainer. This is a big episode and will, without doubt, make it clear in your mind whether you are ready and right for a career as a lash trainer. HUGE value and will make you take a look in the mirror and understand exactly who you are meant to be in this industry. Hosted by LashBase Jamie and LashBase Amy. Enjoy!

Episode 30 is all about exploring what goes on behind the scenes at the UK's largest professional lash brand.

Jamie discusses how LashBase have navigated the unknown and what the future holds for the family business.

Topics covered: LashBase, Inc. and the failed launch, Staffing and Management, Pivoting & Adapting, Product & Stock Issues, Courier Problems and the Money behind everything.

We hope you enjoy the latest episode!

Hosted by LashBase Jamie (Instagram - @lashbase_jamie).

We are living in crazy and unpredictable times, aren't we?! We are all in lockdown and cannot do lashes due to social distancing and most of us are wondering how on earth can we grow our businesses through all of this??

This episode of The LashBase Podcast answers the most frequently asked questions that lash artists have such as, what should you be posting about right now to engage followers? Should you offer discounts when we go back to normal? Is it right to raise your prices at this time? What can you do to improve your business as a whole?

Don't forget to join in the great LashBase bake-off too. More on that in this episode!

Packed full of helpful advice so grab a cuppa and make some notes. Hosted by LashBase Jamie.

This episode has been a long time coming. It's #2 in our interview series and it's a double act. Jo of FlashLash Beauty and Dionne of Love and Lashes. Both are ultra driven and passionate leaders in the lash industry. We talk about training, having your own product line, salon ownership, events presenting skills and Jo's newest venture, her podcast. Grab a cuppa and enjoy this chat. It offers a bunch of value for everyone!

Find them here:

Jo - www.instagram.com/flashlash_beauty

Dionne - www.instagram.com/loveandlashes_trainingandbiz

Listen to "Behind the lashes" here - https://open.spotify.com/show/3r5YZ3x4tldtMyZc95bfQn

Episode 3 is all about the most talked about taboo product, premade fans! As always, we go through the positives, negatives and different opinions on whether or not you should be using premade fans or giving them a miss. This one gets really deep into the stigma and fear that causes a lot of arguments within the lash industry. Worth a listen if you are on the fence or want a little more information about what is so good (or bad) about premade fans! Oh and we have a special giveaway at the end too! Hosted by @LashBase_Jamie and @LashBase_Amy. Head over to Instagram or our Facebook group "Team LashBase" to join in the aftermath and conversation. Enjoy!

Episode 20 is deeply personal. Today's episode is a step by step, day by day account of how LashBase, Inc. went from a pipedream idea all the way to being just days away from becoming reality. This is not like any other episode that you have heard before and we hope that it brings you closer to the madness that is launching and running a lash brand. Get inspired and let us know your thoughts! Hosted by LashBase Jamie.

Episode 24 of The LashBase Podcast is also #3 in our interview series. Today, Jamie chats with Ryan Power of Salonology. Ryan and his wife Hollie run a successful business coaching company for everyone in the Beauty Industry. Ryan is extremely knowledgable and has the experience to back up what he says. An all-round good guy and someone that is definitely worth knowing. This episode is a fun and inspiring listen. Don't forget to let us know what you think!

Find Ryan, Salonology and his FREE book here:

Facebook group - https://www.facebook.com/groups/salonology/

Facebook page - https://www.facebook.com/SalonologyUK/

Instagram - https://www.instagram.com/itsryanpower/

Free book - https://salonology.uk/free-book

Episode 32 of The LashBase Podcast is all about the increase in lash retention issues since the UK lash industry reopened.

What’s causing it? Is it a faulty batch? Is there more to it? How can the issue be resolved?

Regular listeners will notice that this episode is more personal than usual. The subject is so sensitive to all involved that it requires tough love from all sides.

We’d love to get your feedback on this episode so please share that you are listening by posting on Instagram stories and tagging both @lashbase_uk and @lashbase_jamie.

We hope you enjoy and take something away from our most straight-talking episode yet!

Shop LashBase here: LashBase.co.uk

Episode 12 is a little different to the usual format. This week, we requested questions via Instagram stories that we could answer during this episode. Questions range from thought on the future of lashing all the way to a fun quickfire round that everyone can get involved in. As always, join us in the "Team LashBase" Facebook Group and continue the discussion. We'd love to hear if you agree with our answers. Hosted by @LashBase_Jamie and @LashBase_Amy. Enjoy.

Episode 14 of The LashBase Podcast has been taken from a great chat that Jamie had with Steven from the Beauty By Boys Podcast. Here's the bottom line: You need to be where the attention is. I also give advice on + How Facebook Groups can transform your business + What a day-to-day as the Head of Marketing looks like LashBase + How to step up your marketing game and stand out amongst competitors + Content Planning Schedule + New social media platforms you NEED to be on like Tik Tok and what you should be doing on there Thank you so much for listening, to connect with Steven: BEAUTY BY BOYS SHOWNOTES: http://stevenbeauty.com/lashbasejamie BEAUTY BY BOYS INSTAGRAM: http://instagram.com/beautybyboys

Welcome to the pilot episode of the new series of The LashBase Podcast, where Jamie and Dan, the duo behind the brand, open the door to the fascinating world of running a lash brand.

Join us on an intimate journey as Jamie, the social media and marketing expert, and Dan, the behind-the-scenes wizard, share their personal stories that shaped the success of LashBase.

Discover the roots of the family business and the passion that propels these industry pioneers forward. From humble beginnings to the thriving empire they've built today, Jamie and Dan unveil the secrets behind their journey.

But this podcast isn't just a stroll down memory lane. Gain exclusive insights as Jamie and Dan discuss the challenges, triumphs, and invaluable lessons learned along the way. Whether you're a seasoned lash artist or just starting your career, this episode offers a unique blend of personal anecdotes and professional wisdom.

As Jamie and Dan step into the spotlight, it's a rare chance to witness the magic behind the scenes. Learn how Jamie's marketing prowess and Dan's behind-the-scenes dedication have shaped LashBase into the industry leader it is today.

We want to hear from you! Jamie and Dan would love your feedback on this pilot episode. Should they continue sharing their stories and insights? Connect with them on Instagram: @LashBase_Jamie and @LashBase_Dan, and let them know your thoughts.

Subscribe now to The LashBase Podcast for an exclusive pass to the latest trends, insider knowledge, and a dose of inspiration.

Episode 11 starts with a very special announcement and then pushes all the right buttons when it comes to the best and worst training practices. If you are a trainer or considering taking a new course, you need to listen to this! We hope to elevate the industry one listener at a time and starting with good training has got to be the first point. Hosted by @LashBase_Jamie & @LashBase_Amy. Join in the conversation in our "Team LashBase" Facebook group. Let us know what you think!

Episode 4 is all about customer service, policies and dealing with complaints! Today's episode is SO IMPORTANT. We take you through the policies that you need to implement straight away, why the whole experience is vital to charging more, principles to live by and how to deal with complaints in the best possible way. Jam-packed with great value that will help you transform your lash business and really make you think about how you treat clients going forward. Hosted by @LashBase_Jamie (Instagram). Get in touch on Instagram or in our Facebook group "Team LashBase". We can't wait to hear what you think.

Episode 10 is all about the biggest beauty trade show event in the world, the Hong Kong Cosmoprof. This is THE event that all the lash brands can't wait for. Lash Manufacturers from all over the world exhibit their latest and greatest lash products. It's a great insight into what's coming in 2020 so you can get prepared and be in the know. Hosted by @LashBase_Jamie. Join in the conversation on Instagram or get involved in the fallout in the "Team LashBase" Facebook group. We can't wait to hear your thoughts on this one!

Episode 31 of The LashBase Podcast is all about Lash Adhesive and the potential issues that may crop up when we go back to lashing after a long lockdown!

Talking through allergies, stickies, brush-offs, the importance of communication and much more. This is a must-listen episode for those heading back to lashing after lockdown 3.0.

Let us know what you think by sharing your thoughts on Instagram stories and tag us: @LashBase_UK + @LashBase_Jamie

Hosted by LashBase Jamie (@LashBase_Jamie on Instagram).

Join the conversation in our Team LashBase group on Facebook straight after listening: www.facebook.com/groups/teamlashbase

Episode 21 comes courtesy of a recent interview Head of Marketing, Jamie Butler had with the inspirational guys over at Educated Artistry. Covering the LashBase US launch, coronavirus and marketing tips! Have a listen and let us know what you think. Find Kayla + Taylor of Educated Artistry over on Instagram @educatedartistry 

Today’s episode is an interview that I did for The Lash Club Online for their “spotlight series”. The Lash Club Online is a subscription service for lash artists and offers education and guidance through every aspect of your lash business.

This conversation goes heavy into business, products, brand, regulations and mindset. I have no doubt that you will find a lot of value throughout the whole chat.

I hope you enjoy this episode as much as I enjoyed recording it.

Find The Lash Club Online here: https://www.instagram.com/thelashclubonline/

Episode 19 is here and it's the first in our new INTERVIEW SERIES. We are speaking with some of the most experienced and knowledgable lash artists, trainers and personalities to get their views and opinions on the big wide lash world. This episode is a great one. We have invited Tara Fisher of Farnham Eyelashes on to talk about her history, how she can charge such high prices, work/life balance and the importance of ongoing education. Let us know what you think and don't forget to share that you are listening by posting on your Instagram stories. Find Tara and tag tara @farnhameyelashes. Enjoy this fun and interesting chat. Hosted by LashBase Jamie and LashBase Amy.

How much should you charge and why is everyone so damn cheap? Welcome back to episode 2 of The LashBase Podcast. Today we are talking all about the price of lash treatments. How should you charge? What should you charge? How do you increase your prices? Should friends and family pay? All of this is covered and a little more. Hosted by @LashBase_Jamie and @LashBase_Amy. Head over to our Facebook group "Team LashBase" or our Instagram accounts to join in the conversation. We hope you get some value from this episode and decide the time is right to finally raise your prices!

The importance of staying relevant in the lash industry.

Sharing some thoughts on the drive to work 💭

Staying relevant is an important challenge in achieving longevity in the lash industry. I have been in the industry long enough to understand that everything changes so you cannot be stubborn or let your ego stop you from changing your mind on something. No matter how strongly you believe in it.

The pandemic has accelerated this most recent evolution in the industry with a large portion of lash artists that are active right now having under 2 years of experience under their belts.

Have a listen to a few of my thoughts and let me know if you have noticed any changes.

Let me know what you think!

www.lashbase.co.uk 

We have made you wait a little longer than usual for episode 16 but we promise it's worth the wait. This episode is all about what can make or break your lash business. LASH RETENTION. We go through many of the reasons for bad lash retention and split it into 3 categories, clients, products and lash artists. This episode could change how you think about lashing forever. We can't wait to hear what you think! Hosted By LashBase Jamie and LashBase Amy. Join in the conversation over in our Facebook group, Team LashBase. Enjoy!

Episode 9 is all about Events. We have just celebrated 10 Year's of LashBase, and we wanted to tell you all about it, why you should attend such events and why you should hold your own events in your salon for your customers.  Hosted by LashBase_Amy and LashBase_Ellen, we hope you enjoy it. Let us know your thoughts.

Episode 8 is a big one with a very special guest. LashBase is celebrating 10 years in business, so this episode goes into detail about the highs and lows of running a lash brand. And who else could tell the story better other than the CEO and founder, @LashBase_Julie.  A lot has happened in our 10-year history so it would be impossible to fit it all into one episode. So we have picked some of the very key and pivotal moments that have made LashBase the business it is today. Hosted by @LashBase_Jamie with special guest @LashBase_Julie. Please let us know what you think by getting involved in our Facebook group "Team LashBase" or by starting the conversation on Instagram. We can't wait to hear your thoughts!

Episode 27 of The LashBase Podcast is all about lash lifting! Since the lockdown has been lifted, lots of clients have opted to go for a lash lift rather than extensions as they are easier to maintain yet still look great.

So we thought it was a great time to dedicate a whole episode to lash lifting tips & tricks. It doesn't matter what system you use, you are sure to pick up something from this advice packed episode.

Hosted solo by LashBase Jamie and with a special shoutout to Genna Searle for her great support and information contribution.

Mentioned in the podcast: https://lashbase.co.uk/product/sample-lifted-3-step-system-sample/

Episode 28 of the LashBase Podcast is an interview by Salonology with Jamie (Head of Marketing).

From sharing lash tips with his massive Instagram following, to leading the marketing arm of the family business, LashBase, Jamie Butler is a force to be reckoned with on social media – and our next special guest on The Salonology Show!

From starting the first LashBase social page to providing content and growing the brand on a global stage as Head of Marketing, Jamie has learned all the trade secrets of how to make your mark on the web, and more importantly converting clicks to clients.

Whether you’re a solo salon owner or a massive team, you won’t want to miss this!

This episode of The Salonology Show covers:

• Making your products for the right reasons
• The pros and cons of a family business
• Dealing with the consistent stress of business ownership
• Handling unexpected hurdles
• The power and the limitations of social media engagement

Find more about Salonology here: https://salonology.uk/

Find other Salonology episodes here: https://salonology.uk/podcasts/

Follow them on Instagram here: https://www.instagram.com/itsryanpower/

Episode 15. As we come to the end of the decade and move into what looks like being the lash industry’s biggest and best year, it’s time to take a look back at what’s gone on this year to see just how far we have all come in such a short space of time…

This list is not comprehensive, but it is important.

It shows just how the industry is growing, moving and evolving every single day.

It shows that we are still the baby of the beauty industry. We are all still trying to walk before we can run. We are making mistakes and we are learning. We are rising faster than any other section of the beauty industry and with that comes the breaking of new ground and the risk and dangers that being first brings.

Hosted by LashBase Jamie. Thanks for listening.

Episode 26 of the LashBase Podcast is all about marketing your business in this "new normal" world. We talk about seeing things from the clients perspective, the ever-changing Instagram algorithm, stress and money issues and how to deal with last-minute COVID cancellations.

Packed full of ideas on how you can market your business right now and build your business during the toughest time in lash industry history.

Hosted by LashBase's very own Jamie & Amy. Settle in, enjoy and as always, join in the conversation over at our Team LashBase Facebook Group.

Mentioned in the episode: shedidcollective.co.uk

They are the lash industries most talked about product right now. Pro-Made Fans. Today's episode is all about answering the most frequently asked questions about the differences between pro-made, pre-made and hand-made volume fans.

The taboo and stigma around pre-made fans may be a lot smaller than it was just 2 years ago and manufacturing has come a long way but there are still a lot of misconceptions and rejection for these industry challenging lash products.

Big questions are answered in this episode including:

What's the difference between pre and pro-made fans?

What is the biggest misconception with pre and pro-made fans?

Do they affect retention?

Are they good value for money?

What is the best way to apply them for the best results?

Hosted by me, @LashBase_Jamie.

Like what you hear? Share it on Instagram stories and let me know. Your feedback and sharing is always important.

We are a lash brand FOR the lash artist and this is the next step in our evolution to give ownership and control to those in our community.

We have taken on 2 new Brand Partners that will be working with us on campaigns, content, all things "brand" and helping us shape the future of the lash industry.

We hope you'll join us.

Following on from yesterdays post on the importance of limiting your businesses reliance on Instagram.

In my opinion, Social Media in general, can be a secondary marketing channel for lash artists.

In this video, I explain more about 3 of the primary marketing strategies that I believe will transform your lash business.

I also needed to clarify a misunderstood and miscommunicated point from yesterday’s video and apologise to @melissa_atlashpro (worth a follow 100%).

Episode 1 is finally here. We have spent a long time trying to decide what to talk about, what format to use and how long each episode should be. But do you know what? None of that matters! What matters is getting started. So with that in mind, we would like to introduce to you our first (of many) podcast episodes that digs deep into some of the most talked-about and controversial subject in the industry. Hosted by @LashBase_Jamie and @LashBase_Amy. We want to be able to open up a discussion about taboo subjects and pain points. We will give positive and negatives sides to each topic in the hope that it helps you make up your own mind. Because at the end of the day, there is no wrong or right when it comes to most things in the lash industry and it is most definitely all personal preference. We hope you like it! Please leave feedback and/or share this episode with another lash artist. We want to get the industry talking!