The Katie Lance Podcast (Katie Lance)
Explorez tous les épisodes de The Katie Lance Podcast
| Date | Titre | Durée | |
|---|---|---|---|
| 26 Jul 2023 | Social Media Rule Breakers | Katie Lance and Chelsea Peitz | 00:45:51 | |
Welcome to an exciting conversation between social media strategist Katie Lance and Chelsea Peitz, where they dive deep into the art of "breaking the social media rules" and discovering what truly works for you in the world of real estate. If you're a real estate professional looking to elevate your social media game and achieve unparalleled success, this is the discussion you don't want to miss! In this engaging chat, Katie Lance, an industry-leading social media strategist, shares her invaluable insights and strategies tailored specifically for the real estate audience. Joining her is Chelsea Peitz, a renowned expert in social media marketing for real estate professionals. Together, they provide practical advice, proven tactics, and innovative ideas to help you navigate the ever-evolving social media landscape. Discover the secrets to building an authentic online presence, creating engaging content, and developing a personal brand that resonates with your target audience. Learn how to leverage social media platforms effectively, including the latest trends and best practices that will set you apart in the competitive real estate industry. Whether you're a seasoned real estate agent or just starting your journey, this conversation will empower you to embrace your unique style, experiment with unconventional strategies, and find what works best for you. It's time to break free from the traditional social media playbook and uncover your own path to success! Remember, the key is to be yourself and engage your audience authentically. Let's make social media work for you!
| |||
| 17 Jan 2020 | Monitoring Your Kids Online | 00:15:59 | |
Do you ever worry about what your kids are looking at online? Wondering how much to monitor and how? In this podcast we are going to get real about monitoring your kids online. Full disclosure, I am not an expert on this. I just wanted to share my own experience as a mom of two boys. So in no particular order, I've got a few things I want to share as far as monitoring kids online. Lessons learned: • Things change as your kids are in different age groups • Every kid is different • It’s important to pay attention • Trust your kids to make good decisions • We have a responsibility to teach them how to be responsible digital citizens • Be open and honest and talk about the dangers Additional resources: • Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com • Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month) • Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!) | |||
| 17 Apr 2020 | Social Media in Uncertain Times | 00:14:52 | |
In the past few weeks, I've been asked a lot about how to navigate social media in these uncertain times. I've been doing a ton of training and zoom calls and webinars all about this topic. As much as social media brings us together in times like these, it's also really important to think about what to say, what to post, what's appropriate, and what's not appropriate. In this podcast I will give you a few ideas, a few dos and don’ts, and some actionable tips as we all adjust to this new way of doing life and business. Lessons learned: • Be helpful • It doesn’t need to be all about business • Now is not the time for “marketing as usual” • Reach out to your current and past clients and simply ask, “How are you?”, “Do you need anything?”, “Can I help you with anything?”, “Is there anything I can do for you?” • Share your own story and struggles - the funny moments, what’s keeping your kids busy, etc. • Share good news! • Turn off automation • Now is the time to create original content (and get on video!) Additional resources: • Webinar Replay: How to Navigate Social Media for Real Estate in Uncertain Times • Podcast: How We are Getting Through This as a Family • How to Keep Your Social Media Healthy When You Are Quarantined • Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com • Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month) • Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!) | |||
| 12 Nov 2021 | Fearlessly Authentic | Interview with Franke Joehl | 00:40:55 | |
Fresh out of high school, Franke Joehl jumped into real estate and in the last 7 years - he has catapulted his career and is now the director of Operations for EXIT Realty Alabama and Mississippi as well as an amazing national speaker, coach, podcaster and more. Franke is also a long-time #GetSocialSmart Academy member and dear friend and I am thrilled to be able to highlight him in our Academy Spotlight Series! In this podcast, we delve into some of the social media marketing strategies that are most effective now, common marketing mistakes seen as a real estate agent, some of Franke’s best Canva tips and how to be fearlessly authentic on camera and on social media. I loved our conversation and know you will too! About Franke:
Franke is a national speaker, speaking across the US and Canada and the creator of Fearlessly Authentic Coaching and The Fearlessly Authentic Podcast, which are dedicated to helping real estate agents with all things social media, marketing, and branding while still being their fearlessly authentic self. Additional links:
| |||
| 26 Jul 2019 | Take Time to Stop and Smell the Roses | 00:13:02 | |
Have you ever thought you were way too busy to indulge in a hobby? Between running a business and running a family alongside my husband – there aren’t too many hours left in the day. But over the past few years I started a side hobby that I have come to enjoy on a daily basis – gardening! If you had mentioned this to me years ago, I would have laughed at you because I certainly did not have a green thumb. But my Papa did and so does my mom, and so genetically, perhaps I have a bit of that garden expertise within me! I slowly discovered how much I loved spending 5-10 minutes at the end of each day on something that was just for me; not for my kids, not for my husband or my friends – just for me and I realized how valuable and recharging it is to find something for you and you alone. In this podcast I share this journey and all the parallels I see with gardening and life and business. When you garden, you reap what you sow. You understand there is a season for everything and the value of patience. I’d love to hear from you what it is that you carve out time for. Leave me a message over on my FB or Instagram! Lessons learned:
Additional resources:
| |||
| 05 Feb 2021 | Clubhouse for Real Estate Agents | 00:14:30 | |
What is Clubhouse:
Tips for getting started on Clubhouse:
Ideas for Clubhouse rooms to host:
Additional resources for social media for real estate agents:
| |||
| 12 Jun 2020 | Your Logo Doesn't Have To Be On Everything | 00:13:17 | |
When it comes to marketing, I think a lot of times we get hung up on the fact that in order to brand ourselves we have to slap our logo on everything. I don't necessarily agree with that philosophy. I think branding and marketing is so much more than your logo! To me, it's really the experience of what it feels like to work with your company, with your brand. In this podcast I share a few of my insights on building your brand online - without plastering your logo on everything! Lessons learned: • How you're crafting your messages is key - your content creates the experience for your audience. • When thinking about your brand voice, it helps to think through who you are speaking to specifically. • There’s a lot of power leaning into who you are...and who you are not. • When you think about your content, whether it's videos, Facebook Live, podcast content, social media content, you want to write a book, whatever it might be, you want to think about who is that ideal person who's listening and who's watching. Additional resources: • Podcast: Interview with Ron Tite • Keynote: Attracting Your Ideal Clients Through Social Media and Storytelling • Podcast: Social Media in Uncertain Times • Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com • Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month) • Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!) | |||
| 03 Sep 2021 | Back to School After a Pandemic | 00:18:40 | |
I think it’s safe to say that most parents and guardians I know feel a mixed bag of emotions when it comes to their kids being back in the classroom. Our two boys were home 17 months from the beginning of the pandemic to now. 17 months! They spent their entire school year last year in remote learning.
I am grateful that our kids are off Zoom and at least for now can be safely back in school with their friends. I’m grateful for our teachers recognizing that most kids have not been in a physical classroom in sometime. I’m grateful for them focusing not just on grades but on the social and relational part of school and interacting that feels a bit new and foreign now even to adults.
| |||
| 27 Nov 2020 | Social Media for 2021 | 00:17:52 | |
Are you ready to up your social media game in 2021? The new year is going to be here before we know it! In this episode I’m going to give you some great tips, tools and strategies for creating your social media plan for 2021.
Additional resources:
| |||
| 08 May 2020 | How We Have Pivoted | 00:12:45 | |
In this episode I’m sharing how we have pivoted our life and our business during a global pandemic. As of the recording of this episode, here in the San Francisco Bay Area, we’ve been in a Shelter-in-Place situation for nearly 7 weeks. These are a few of the things we’ve adjusted as we lean into this new normal. Lessons learned:
| |||
| 27 May 2022 | YouTube and Instagram Reels Strategies for Real Estate | Interview with Chavi Hohm | 00:37:55 | |
Are you ready to learn all about Instagram Reels, YouTube and what is working right now to grow your real estate business? In this Flashback Friday episode I’m excited to share a great conversation I had a few weeks back with a dear friend of mine, Chavi Hohm, over on Instagram Live. Chavi is co-founder of Team Diva Real Estate. Team Diva Real Estate is an incredible, powerhouse team in the greater Seattle area. I have known them for years and one of the things I absolutely love about Chavi and her partner Kim is how they are always raising the bar for the industry. They are continuously putting incredible content out through social media, their blog and their email marketing efforts. Most recently, their content on Instagram Reels and YouTube have been a huge success. They have also made some new strategic changes to how they produce, create and distribute content - and Chavi was generous enough to share so many great tidbits! I know you will enjoy this conversation with Chavi as she shares her tips and insights all about IG Reels and YouTube!
| |||
| 03 Jul 2020 | Unconscious Bias in Real Estate | 00:51:19 | |
In this podcast, I am excited to share with you a very special conversation that I had recently on Facebook Live. I had the pleasure of interviewing a dear friend of mine and an accomplished keynote speaker and author, Valerie Alexander. Valerie and I had a really important conversation about unconscious bias in real estate. Currently, we are in the midst of a global pandemic and on top of that, we are in a state of social injustice. I know for myself, if I can be candid as a white woman, my eyes have been opened in a way they’ve never been opened before in terms of race and racism. I have been working on my own self to do a lot of work, to better educate myself and our family on how we can be better and how we can be actively anti-racist and how we can be a better ally. I'm excited to share my journey here on the podcast. I’ll be sharing periodically from time to time my journey, because I think it's important to talk about it. This conversation is one of the first steps in that for me. The reason why I reached out to Valerie is because Valerie is an amazing speaker. She gave an incredible TED talk a few years ago, all about unconscious bias. What's really interesting is the brain science behind unconscious bias. So I hope you are able to really listen and really, really give this interview the time and attention it deserves. I think it's a really, really important conversation. Additional resources: • Link to original Facebook Live discussion • Recommended reading: White Fragility* • Recommended reading: The Color of Law* • Watch Valerie's TED talk on Unconscious Bias • Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com • Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month) • Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!) *affiliate links | |||
| 14 Jun 2024 | Work Hard, Play Hard | 00:10:39 | |
Happy June! This month is all about working hard and playing hard. I am sharing some behind-the-scenes of our recent family vacation to Yellowstone (amazing!!) and a sneak-peek into what is coming up with our business and classes this summer. Lots of exciting things in the works! Would love to hear from you once you take a listen - DM me @katielance Additional links:
| |||
| 11 Dec 2020 | How One Realtor Grew Their Business from $5M to $30M Using Social Media (including BONUS material!) | 00:26:27 | |
Katie Clancy is truly the happiest person in real estate! She is a dear friend, the founder of the Cape House Team, a top real estate agent, national speaker, creator of The Cape House Show with additional podcasts in production, a wife, a mom, a dear friend and one of our #GetSocialSmart Ambassadors. In this episode, I am excited to talk to Katie about her journey in our Academy and how it’s helped grow her business from $5M to $30M, how she manages her time with social media, her biggest lessons learned and so much more. Podcast listeners – this interview was originally published on our YouTube channel (here) but we have some bonus content for you at the end of the podcast for you – so make sure you listen all the way to the end!
| |||
| 19 Apr 2019 | Newlyweds, Moving Cross-Country and Living on Love | 00:15:28 | |
After getting married in 2001 we took a big leap and decided to move cross country (more than 2,200 miles) from California to Indiana! We were young, newly married and looking to save a bit of money and have an adventure. This podcast episode is the story of that two-year period in our life from moving cross country (and back), living (literally) on love, discovering what really matters and getting my first real experiences speaking on stages up and down the state of Indiana. This journey really helped to set the stage for where we are now in our life and always reminds me to be thankful for how hard we’ve worked to get to where we are today!
Lessons learned:
Additional resources:
| |||
| 07 Jun 2019 | The More You Learn, The More You Earn | 00:18:21 | |
In this podcast episode I share some of my very favorite books, online resources and events that have changed my life personally and professionally! The theme of this episode is, the more you learn, the more you earn. But beyond making money, the time to learn and improve is so important personally and professionally. Here are a few of my favorite quotes from the books I mention in this episode: “You can get everything in life you want if you will just help enough other people get what they want.” - Secrets of Closing the Sale by Zig Ziglar “Love is something you do for someone else, not something you do for yourself.” - The 5 Love Languages by Gary Chapman “I think a lot of people dream. And while they are busy dreaming, the really happy people, the really successful people, the really interesting, powerful, engaged people are busy doing.” - The Year of Yes by Shonda Rimes
Lessons learned
Additional resources:
| |||
| 02 Feb 2024 | Life and Business Update | 00:06:10 | |
Happy February! In this episode I share a life and business update including some exciting things we are working on this month, thoughts around change, what I’m reading and more! Would love to hear from you if you enjoy this episode - DM me on IG @katielance Additional links: Instagram Challenge: katielance.com/challenge Instagram Masterclass: katielance.com/masterclass My slides from Inman: katielance.com/ICNY YouTube channel: https://www.youtube.com/katielanceconsulting Smart Brevity book: https://www.amazon.com/Smart-Brevity-Power-Saying-More/dp/B0B5YCYCZF/ | |||
| 16 Jul 2021 | Social Media is a Marathon and Not a Sprint | Interview with Karen Bigos | 00:30:01 | |
Social media is a marathon, not a sprint! No one knows this better than New Jersey real estate broker, Karen Bigos! Karen started on social media back in the day by organizing her high school reunion through a Facebook Group which led to one of her first million dollar deals, which she can attribute to her relationships through Facebook. Since then, her following across her groups and platforms has grown to more than 18,000 followers and she can directly attribute more than $100M dollars in business from social media!
Karen will be the first to tell you - success does not happen overnight. It takes time, effort and organization! In this podcast Karen shares her tips and strategies for making the most out of social media, how social media has fortified her relationships and impacted her business, how she reaches people where they are (phone, text, social media) and more. We also chatted about how this past year or so it was not “business as usual” on social media and how she navigated those challenges.
Karen’s advice for agent’s overwhelmed with social media? Ask yourself WHY are you doing what you are doing? What are you trying to accomplish? Also, remember you can’t be everywhere. Be a giver! Give and you will receive!
| |||
| 21 Jun 2019 | How I Prioritize Being a Mom | 00:15:26 | |
Being a mom and running a business is hard! This podcast episode shares how I think about the choices we make as parents, how I have thrown ‘balance’ out the window and what things are non-negotiable! Lessons learned
Additional resources:
| |||
| 28 Aug 2020 | Writing a Book Can Transform Your Business | 00:14:15 | |
Have you ever thought about writing a book? In this episode I’m excited to share about why writing a book can be one of the best things you can do for your business. Writing a book was by far, one of the most challenging things I've ever done. It's also one of the things that has transformed and continues to transform and help my business in so many ways. If you have thought about writing a book, I would love to hear your ideas! Send me a message over on Facebook or Instagram . Lessons learned: • While I’ve produced an endless source of content over the years, writing a physical book created a major shift in my business • Authoring a book establishes credibility, trust and expertise • It will help you to command higher fees as a speaker • You do not need an agent or a publisher, you can easily self-publish using Amazon Additional resources: • #GetSocialSmart * • Self-publishing on Kindle or Amazon • How to Self-Publish Your Book * • Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com • Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month) • Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!) *affiliate links | |||
| 12 Feb 2021 | Taking a Leap of Faith, Diversity, Fair Housing, Mentoring and Self-Care | Interview with Kama Burton | 00:35:36 | |
How can you pursue your passions, despite your obstacles? In this episode I’m excited to share my conversation with Kama Burton whose passion is teaching you how to do just that! Kama is a speaker and trainer, with an emphasis on fair housing practices and diversity and inclusion. Her passion for teaching led to her role as an Adjunct Professor at Moreno Valley Community College teaching a pre-licensed Real Estate Course since 2018. Giving back to the community is a priority in her life. After dealing with 12 years of hardship, she founded a non profit called Loving Me 1st to help women and girls build self esteem.
And these accomplishments are just scraping the surface! Listen in to hear more from this remarkable woman on her career in real estate (including opening her own brokerage), her thoughts on diversity and racism in real estate, her non-profit and much more!
| |||
| 08 Jan 2021 | My Favorite Things [Business, Family, Social Media, Parenting and More!] | 01:19:23 | |
Let’s face it, 2020 was not the year any of us expected! In December I hosted a Facebook Live where I highlighted a few of my favorite things from 2020 for business, life and tech. This is something I do every year but this year’s edition was of course, a bit different. I’m calling it the quarantine edition! You can view the entire list on my blog as well as view the Facebook Live replay (link in show notes). I’d love to hear what were some of your favorite things from 2020? Message me on Instagram or Facebook!
| |||
| 23 Jul 2021 | Create a Repeatable Routine for Your Content | 00:16:02 | |
Lessons learned:
Additional links:
| |||
| 03 Apr 2020 | How We Are Getting Through This As A Family | 00:15:39 | |
We are going through a pandemic right now. It is uncertain times, unprecedented times. I thought it would be appropriate to share on this podcast a few of my candid thoughts about how I'm getting through this personally, professionally and maybe lend a few insights. Lessons learned: • Try to give yourself grace, grace to your kids, grace to your spouse. • Get outside, get some fresh air, even if it's just for a moment. • Having a routine is important, especially for kids. • Look for ways to be a helper. • Make time for a little fun in your day! • Enjoy the family time. Think of this time as a pause in your life and a gift to slow down and focus on what’s most important. • Indulge in the little things. Additional resources: • The Tonight Show Starring Jimmy Fallon • Broadway’s YouTube channel • Playbill YouTube channel • 6 Things to Make You Smile During the COVID-19 Pandemic • Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com • Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month) • Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!) | |||
| 08 Nov 2019 | Traveling Secrets for Keeping Your Sanity | 00:14:05 | |
Do you travel a lot for work or personally? Or, are you someone that has a little bit of anxiety when it comes to traveling? I spend a lot of time on the road (or in the air) speaking and between traveling for business and family vacations with my boys – I’ve collected a few of my favorite traveling tips – to keep you sane, no matter what!
Additional resources:
| |||
| 02 Aug 2019 | Becoming a Visionary Versus a Task-Master | 00:10:21 | |
It’s easy to just turn into a task-master when we run a business, or work for someone else, or run a family. But in this episode, I challenge you to go beyond tasks and think about being a visionary. What do you love to do? What are you good at? Where do you want to be in 5-10 years personally and professionally? Don’t be a slave to your email. You can become the visionary you want to be – I promise! Lessons learned
Additional resources:
| |||
| 31 May 2019 | How We Built Our Team | 00:22:01 | |
Have you ever thought about building a team or are ready to grow your team? In this episode I share my thoughts on building and maintaining a team, how we find great people, what happens when your business evolves and more. When I started our company, it was “me, myself and I” and as the business grew it got to the point where I started missing things. Things started to fall through the cracks – and I knew it was time to bring on someone to help. Over time, our team has evolved and I’m so thankful for everyone who has worked with us – now and in the past. We’ve been fortunate to work with some great people. As we’ve grown our small but mighty virtual team – we believe in growing slowly to build stability and to maintain a sustainable environment. How do we hire? Simple – we look for good people. Character counts! We also look for people with a strong work ethic – people who do what they say they are going to do, people who don’t "pass the buck," but take responsibility. At the end of the day, businesses grow and change and sometimes what you need when you start isn’t what you need a few years later – and that is ok! It’s also super important to set up systems and treat your business like a business. Pay people on time. Have your systems in place like: NDA’s for your team, contracts for your team members and clients, payment systems (not through Venmo or PayPal but through a business banking account!) We love using tools like Asana for project management and the Voxer mobile app to communicate quickly when needed. Growing your team is an evolution and a big part of that for me has been my own personal development. Join me for my next episode where I talk about how I invest in myself - professionally and personally through reading, courses, and more! Lessons learned: 1. Treat your business like a business. 2. Hire for your weaknesses. Don’t try to do it all. What do YOU do that you are really good at that moves things forward? 3. Systems are key. When you 1st start – everything is in your head. Utilize project management tools to help you be organized. Systematize your business. Additional resources:
| |||
| 30 Aug 2023 | YouTube Strategies for Real Estate: Interview with Julie and Eric Ziemelis | 00:51:44 | |
Ever wondered what it's like to vlog about the stunning landscapes of Kona, Hawaii and mix it up with real estate? Join us as we chat with Julie and Eric Ziemelis, the awesome pair behind the YouTube sensations, 365 Hawaii and 365 Hawaii Real Estate Minute. Julie spills the beans on how she went from being a newbie vlogger to a go-to expert in Kona's real estate scene. Meanwhile, Eric gives us a peek behind the curtain, sharing the highs and lows of teaming up with Julie to create binge-worthy content. Curious about the difference between their two channels? They've got you covered! Plus, they'll let you in on their secret sauce for turning their YouTube views into 95% of their real estate leads. But it's not all business. Julie and Eric are big believers in the magic of storytelling, and they share their tips on how they bring Hawaii's breathtaking beauty to life on screen. And if you've got dreams of starting your own YouTube channel or blog, especially in the real estate world, they've got some golden nuggets of advice for you. So, whether you're a real estate pro or an up-and-coming YouTuber - this chat's packed with insights and fun stories. Don't miss out! Additional links:
Enjoy this episode? We would love your review on on Apple! | |||
| 16 Apr 2021 | How to Leverage Video on Facebook and YouTube to Build Your Real Estate Business | Interview with Julie Ziemelis | 00:42:54 | |
Julie Ziemelis is the founder of Ziemelis Communications and Founder of 365Hawaii on YouTube. She has been vlogging for almost three years and creating weekly Hawaii lifestyle, real estate and moving videos for a year. She and her husband now have over 4000 subscribers, over 10,000 views on many of their videos and have parlayed the video success into a real estate referral business garnering five closings a month.
Additional resources:
| |||
| 12 Apr 2024 | Balancing Work, Play, and Personal Growth | 00:14:28 | |
Grab a cup of coffee and let’s chat! In our latest podcast episode, we talk about March and reflect on a common theme for me: working hard and playing hard! I am excited in this episode to share some wins and insights from the road, meaningful family moments, some of my favorite books I read this month, and what is coming up including our 2024 Mastermind! Take a listen and then let me know what you think - would love to hear from you! Additional links:
| |||
| 29 Mar 2019 | The Beginning: The Story of How I Started My Company | 00:20:59 | |
Welcome to my podcast! Some of you know me as a social media strategist, speaker, author or entrepreneur, but, like so many of us, I wear multiple other hats. In this podcast, I plan to share with you more about what makes me tick, my backstory, how I think about business, parenting and so much more. Of course this wouldn't be a Katie Lance podcast if we didn't talk about social media from time to time! In this episode I am taking you behind-the-scenes to share with you the "how" and "why" I started our consulting company. I get asked about this all the time and thought it would be great to tell the story as well as some lessons learned along the way.
Lessons learned: • You don't have to be completely ready to start sometimes "done is better than perfect!" • If I would have waited the time would have never been right • Lean into what you know you are good at - be confident in your talents!
Additional resources: Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy. Follow me on Instagram @katielance for more behind the scenes into my life and business. Don't forget to subscribe and stay tuned for the next episode! | |||
| 12 Jul 2024 | Why Longer Content Wins: July Reflections and Announcements | 00:14:55 | |
Happy July! In this episode, I talk about the power of longer content and I am excited to share some updates from our #GetSocialSmart Academy and new social media planner. I also chatted about some key takeaways from our recent LinkedIn Masterclass, discussed the importance of work-life balance and reflected on the inspiration we can draw from icons like Walt Disney. Plus, discover a productivity hack that's been a game-changer for me, and get a sneak peek into our upcoming summer adventures. Stay cool, stay inspired and join us for a fun chat!
| |||
| 10 Jan 2025 | Setting Your Business Goals for 2025: What Entrepreneurs Need to Know | 00:21:43 | |
Additional links: #GetSocialSmart Academy: https://www.katielance.com/academy Free social media resources: https://www.katielance.com/freebies Katie’s YouTube Channel: https://www.youtube.com/katielanceconsulting Let’s connect on Instagram: https://instagram.com/katielance | |||
| 22 May 2020 | Building Trust in a Busy World | 00:34:46 | |
How can you build trust with your marketing when everyone is pitching you someone - virtually everywhere? This is exactly what we covered in this podcast which is a special Facebook Live interview I did a few weeks ago with one of my all time favorite keynote speakers and authors, Ron Tite. I first met Ron a few years back. I heard him speaking at an event and I was totally blown away - he’s one of the most talented keynote speakers I’ve met! So, when his book, “Think Do Say” came out last year I knew I had to get a copy of it and I have since read the book a few times! If you are in marketing, if you are a real estate agent, if you ever thought about how to market your product or service or yourself or build a business in a really smart and thoughtful way, you will love this podcast interview! Additional resources: • Facebook Live Interview with Ron Tite • Ron’s book, “Think Do Say” • Connect with Ron on Instagram • Are you enjoying our author series? Here are a few other episodes in the series you may enjoy: The Content Fuel Framework (interview with Melanie Deziel), The Modern Real Estate Pro’s Guide to Success (interview with Marki Lemons Ryhal) and YouTube for Real Estate Agents (interview with Karin Carr) • Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com • Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month) • Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!) | |||
| 19 Feb 2021 | How One Realtor is Crushing it on Instragram (and got a $2.5M listing from IG!) - Interview with Brian Teyssier | 00:23:31 | |
How can you use Instagram to build your real estate business? In today’s interview with Brian Teyssier he shares how he has maximized Instagram to rock his real estate business!
Lessons learned:
Additional resources:
| |||
| 25 Sep 2020 | Get Comfortable with the Uncomfortable | 00:07:35 | |
I think we can all agree, this was not the year that any of us expected. As of the recording of this podcast, we are still in a pandemic. It’s an election year. Our kids are home doing remote learning. It's been frustrating at times. It's been uncomfortable. But I think it’s important to talk about this idea of getting comfortable with the uncomfortable. So in this episode I’m sharing my thoughts on getting comfortable with the uncomfortable and a few of my lessons learned from this unexpected year.
Lessons learned: • Things will always evolve and change, so we need to learn to be adaptable. • Be open to new things and not afraid to try. • Sometimes going through things that are uncomfortable is the best way we grow!
Additional resources: • Podcast: Unconscious Bias in Real Estate • Podcast: Race, Real Estate and Social Media • Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com • Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month) • Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!) | |||
| 01 May 2020 | The Content Fuel Framework | 00:31:59 | |
I recently had the pleasure of interviewing keynote speaker, author and award-winning branded content creator, Melanie Deziel about her new book, “The Content Fuel Framework.” Melanie and I talked about how to think like a journalist and discover content ideas, running content brainstorms, how to create great content, what stories to tell and so much more! If you struggle with getting a SYSTEM together for content creation - or are not sure what to say... you will definitely want to listen to this episode! This podcast is a recording of our interview on Facebook Live. If you would prefer to watch the video, you can find that here. Additional resources:
| |||
| 11 Jun 2021 | Follow Your Passion and Your Purpose | Interview with Sabrina Brown | 00:38:58 | |
Sabrina has been a REALTOR® for over 14 years. Early in her career, Sabrina served as a mentor for new agents at one of the larger brokerages in Fresno, before opening Brown and Brown Real Estate. A brokerage that focuses on a culture of training, servant leadership, collaboration, and teamwork. Her passion for the real estate industry shows through her service and advocacy. Sabrina serves as 2021 First Vice President of the Women’s Council of REALTORS® California, Member of Diversity, Equity and Inclusion task force for National Women’s Council, Member of the Finance & Budget Committee for National Women’s Council, Director at Madera Association of REALTORS®, Advisor for the Asian American Real Estate Association Central Valley and founding member of the Realtist of Fresno County.
| |||
| 02 Oct 2020 | Hot Topics with Katie, Marki and Chelsea | 00:56:34 | |
In this podcast, I'm excited to share with you a really special conversation that I had with two dear friends and colleagues, Chelsea Peitz and Marki Lemons-Ryhal. Both of these ladies you have heard on our podcast before. Marki and Chelsea are both keynote speakers, social media strategists, and authors just like myself. In this conversation, we get a bit more personal. We talk about a number of things including sexism and racism, especially when it comes to being speakers in the real estate industry. We talk about being a conscientious leader and having empathy, especially during the times that we are in right now. We also touch on things like how to have multiple revenue streams, the power of self publishing books and the power of podcasting. Topics we covered:
Additional resources:
| |||
| 05 Jan 2024 | Less is more | What is new for 2024 | 00:16:40 | |
Happy new year! I am excited to share some updates and things we are working on for 2024 in our business and life. Take a listen and let us know what you think. DM me on Instagram @katielance with your questions or thoughts! Subscribe to our YouTube channel here. Signup for the #GetSocialSmart Academy before the end of January: katielance.com/academy | |||
| 29 Mar 2023 | Creating Super Fans | Interview with Brittany Hodak | 00:29:54 | |
In this episode, we dive into the world of customer experience and standing out in a crowded market with author Brittany Hodak. Her latest book, "Creating Super Fans," is all about creating loyal customers who will not only continue to support your business, but also spread the word to others. During our conversation, we discuss the importance of customer experience in every aspect of a business, including real estate, and how it can make or break a company's success. We also talk about the challenges of differentiating yourself in a sea of sameness and how to create a unique brand identity that resonates with customers. Brittany shares her insights on how to build a community of loyal fans, including the importance of authenticity, engagement, and going above and beyond for your customers. Whether you're a small business owner or a large corporation, her advice will help you create a memorable customer experience that keeps customers coming back for more. Join us as we explore the power of creating super fans and the impact it can have on your business! More about Brittany: Connect with Brittany on Instagram | |||
| 05 Nov 2021 | Leadership at Work and at Home | Interview with Adam Contos | 00:34:02 | |
Have you thought about what it takes to be a great leader? In today’s podcast, I have the pleasure of interviewing the CEO of RE/MAX Holdings and the author of the new book, “Start with a WIN!” - Adam Contos. We had a great conversation about how to avoid overwhelm, combat stress, goal-setting for 2022 and how to step into leadership at home or in business. I loved chatting with Adam and I know you will enjoy this fantastic conversation!
Additional links:
| |||
| 12 Jul 2019 | How to Start Checking Things Off Your Bucket List | 00:17:47 | |
Like most people – we all have things on our ‘bucket list’ – on our ‘to do’ list of one day. We all say to ourselves, ‘one day we will do this, or that…” But, what if one day never happens? Life is short and we aren’t guaranteed any more days. In this podcast episode I share how I made one of my bucket list items – attending the Oprah show a reality. I talk about how I turned a ten-year old dream into a reality with 27 days after a focused effort of deciding to make it happen. What bucket list items do you have? Break down those big audacious goals into manageable tasks that you can do each day or week. It may mean short-term sacrifices for long-term gains – but you can do it! Anything worth achieving doesn’t just ‘happen.’ Start today moving toward checking off those bucket list items and you won’t regret it! Listen to the podcast to get the full story and then leave me a comment over on Facebook or Instagram – I’d love to hear about your big bucket list items! Lessons learned
Additional resources:
| |||
| 10 Apr 2020 | Tips and Tools for Working Virtually | 00:11:59 | |
Is working from home a new thing for you? As someone who has worked from home for over 8 years, running a company with a completely virtual team, I’ve got a few insights that might be helpful for you in this unusual time. In this episode I'm going to share with you some tips and tools for working virtually. Lessons learned: • Have boundaries • Use Zoom or Google Hangouts • Have a reliable pair of headphones • Use the Voxer app • Have a great charger for your phone (we love Mophie) • Update your browser and/or computer • Have a dedicated space • Use a project management program (we use Asana) Additional resources: • Asana • Voxer • Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com • Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month) • Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!) | |||
| 13 Dec 2019 | How and Why We Updated Our Website | 00:12:12 | |
When you take on the monumental task of updating a website – there is a lot to consider: how much to spend, who to hire, what (and what not) to include on your site, and so much more! Brands and businesses changes – so what was relevant or important to your brand a few years ago may need to change – as we discovered. This podcast is the story of how and why we updated our website this past year. I hope by sharing my journey from no website the first year we were in business – to where we are now will help you as you think about your brand and your business. Take a listen to our story and let me know what you think! Lessons learned:
Additional resources:
| |||
| 25 Oct 2023 | AI in Real Estate: Interview with Marki Lemons-Ryhal | 00:36:53 | |
In this episode, I’m thrilled to be joined by the internationally renowned keynote speaker and best-selling author, Marki Lemons-Ryhal, to delve into the world of Artificial Intelligence (AI) in the real estate industry. As a respected authority in real estate and technology, Marki offers a valuable overview of AI and OpenAI’s ChatGPT, enlightening listeners on their groundbreaking implications for real estate agents and brokers. In this episode, we covered: Connect with Marki here: https://www.markilemons.com/ and here: https://www.instagram.com/markilemons/ | |||
| 26 Nov 2021 | How to Be a Great Podcast Guest | 00:12:36 | |
In the past few years we have interviewed some really fantastic people here on the podcast and what I have found is that there are a few things that really help to make a great podcast guest!
Do you have a podcast? I would love to hear from you - message me over on Instagram!
| |||
| 10 May 2019 | How My Love of Online Learning Inspired Our #GetSocialSmart Academy | 00:15:30 | |
This podcast episode is the back-story of how I became so inspired with online learning that it helped transform our business by creating our #GetSocialSmart Academy. I was inspired early on from online marketing pioneer, Laura Roeder who is now the founder of MeetEdgar. I remember listening to webinars she hosted nearly a decade ago and being inspired, blown away, I thought to myself, “This is such a great way to learn. Here I am in my home office and fuzzy slippers. I would love to run a business one day to be able to offer this type learning!” Fast-forward to my first webinar I ever hosted back when I worked for Inman News. I was so nervous and quickly realized how different webinars were from speaking onstage. But here’s the truth – we live in an on-demand world with Netflix, Amazon, Hulu and others. Not only that, but attention is truly the name of the game. When someone signs up for your webinar and then they choose to attend live, they are choosing to spend an hour with you - that is a really big deal! This epiphany inspired our first iteration of #GetSocialSmart – our first 6-week course which was cobbled together with Go To Meeting, Dropbox, Mailchimp – but guess what? It worked! And, more importantly, it served a huge need. In our next episode, you will hear more about that story! Lessons learned:
Additional resources:
| |||
| 06 Aug 2021 | Recap from My Call With Instagram | 00:13:54 | |
In this episode, I share notes from my conversations with a representative from Instagram - we chatted about new updates to Instagram, how to get more engagement, what works and what doesn’t and she busted a few Instagram myths! I know you will enjoy this insider peek into what you should actually be doing on Instagram to grow your account. Make sure you follow me on Instagram if we are not connected yet - I would love to connect!
| |||
| 11 Oct 2024 | Overcoming Overwhelm in Social Media (and Life!) | 00:13:45 | |
| |||
| 10 Jan 2020 | How to Create Great Work | 00:09:42 | |
A few years back I saw a video that really inspired me. The video was by Ira Glass, an American public radio personality and host of This American Life. The video is all about storytelling and doing creative work. One of the things he talks about in this video is the idea that we all want to do great work - it doesn't matter what industry we're in. Maybe it's writing a book, maybe it's launching a podcast, maybe it’s putting out video content or improving our marketing, but most of us won’t produce great work out of the gate. We all have to start somewhere and do the work - and at first the work might be bad. It might be really bad. But if you don't actually do the work, it's not going to happen and you're not going to have that success that you really want to. You've got to get through doing really bad work to get to the great stuff! Lessons learned: • Great work doesn’t happen overnight. We all have to start somewhere. • You have to go through actually creating work to get better. • We shouldn’t compare ourselves to other people. • You can read the books, you can listen to the videos, you can go to events, you can get all fired up...but if you don't actually do the work, it's not going to happen. Additional resources: • Ira Glass on the Creative Process • Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com • Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month) • Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!) | |||
| 12 Apr 2019 | How I Met My Husband In a Yahoo Chat Room in 2001 | 00:17:54 | |
My husband is my partner in life and business and it all started in 2001 in a Yahoo chat room! Yep, I met my husband online, in a chat room. Needless to say, I think my family and friends were worried – but as the saying goes, ‘when you know, you know.’ This podcast is the story of us – before we had our company and before we had kids. It’s the story of how two people met online, and within six months were married - and now seventeen years later are still happily married! On a side note – if you like romantic comedy movie references – you’ll love this episode. | |||
| 19 Jul 2019 | The Why and How to Lean Into Your Niche Market | 00:14:30 | |
If you need heart surgery do you want a general surgeon or do you want the best heart surgeon you can find? No one wants to hire a generalist – we want to hire the best specialist we can find right? The riches are in the niches and in this episode I share my own journey in trying to be “all things to all people” and the transformation that came to my business when I really focused on my core audience, where I was known, in the real estate space! After you take a listen, I’d love to hear from you and hear your struggles with this – message me on FB or Instagram! Lessons learned
Additional resources:
| |||
| 20 Sep 2019 | My Fave Packing and Travel Hacks | 00:10:52 | |
I'm on the road a lot. I usually have anywhere between 20 to 30 speaking engagements each and every year, which means I'm in and out of hotel rooms and airplanes quite a bit. I’m excited to share in this podcast, in no particular order, some of my fave hacks, tools and products. I would love to hear from you what is one of your favorite travel hacks? Do you have a favorite travel hack? Let me know. Reach out to me on Facebook or Instagram. Let me know that you listened to this episode. Share with me a favorite tip and I will re-share that out with my audience, as well. Lessons learned
Additional resources:
| |||
| 18 Sep 2020 | Creating a Library of Content Versus More Noise | 00:10:52 | |
Are you creating a library of content or are you just creating more noise? As we think about content marketing and we think about different ways to create content, there's a lot of noise out there. It's important when you're thinking about content to think about creating content that is relevant and timely, that speaks to what is happening now but is also timeless. This episode shares a few of my tips for creating this type of quality content - not just more noise.
Lessons learned: • Focus on creating pillar content. • Think about the purpose of creating your content. • What are the questions you get asked all of the time? • What's happening now? • What will always be relevant? • Lean into who you are and who you're not. Find your niche and layer in your personality.
Additional resources: • Podcast: What to Post for Real Estate Agents • Podcast: Never Run Out of Things to Say on Social Media • Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com • Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month) • Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!) | |||
| 25 Oct 2019 | Quality of Life as an Entrepreneur | 00:16:34 | |
In this episode, I’m sharing how to achieve quality of life as an entrepreneur. Now, I'm smiling because quality of life, I think, is one of those things that we all strive to accomplish. We strive to achieve. We want to be in balance with our family and business. When I started my own company in 2012, and one of the reasons why my husband and I are so passionate about running our business, and one of the reasons why we are in this for the long haul, is quality of life. We make sure that we take the time to plan out our vacations and there's certain things that are non-negotiable when it comes to our family and our kids. I know this is probably not rocket science, but if it's not on my calendar, it usually doesn't happen. So getting things scheduled makes a really, really big difference. The next thing is what are your priorities? I know for a very long time, I mean basically since I had kids, I would say my kids are first. But then what would happen is something would come up. I'd have a really important call from a client or an amazing speaking opportunity, and all of a sudden my kids were important, but they kind of got pushed to the side because of this great opportunity. I've really begun to realize is that when you say that something is your most important thing, you have to ask yourself, do your actions speak louder than your words? At the end of the day, are you going to wish that you spent more time at the office? Am I going to wish I spent more time on stage? No. So having those priorities in place is really important.
Additional resources:
| |||
| 30 Jul 2021 | Kindness Counts | Interview with Nestor Herrera and Michelle Phillips-Herrera | 00:33:28 | |
We had a great conversation on the podcast about working with your spouse, understanding the art of work and life balance and how to ‘stay in your lane.’
You can tell Nestor and Michelle like to have a lot of fun but they are consummate professionals too and believe wholeheartedly that agents need to treat this profession seriously and give it the respect it deserves. I couldn’t agree more!
| |||
| 25 Jan 2023 | Your Communication Superpower: Active Listening with Katie Lance and Leslie Appleton-Young | 00:55:12 | |
Are you a real estate professional looking to improve your communication skills and build stronger relationships with clients? In this podcast, we’ll explore the concept of active listening and how it can be applied to social media interactions. You’ll learn the importance of fully engaging with your clients and paying attention to their needs, as well as how to use active listening techniques to better understand their perspective and build trust. We’ll also provide practical tips and strategies for implementing active listening in your daily social media interactions. Tune in to learn how to take your real estate business to the next level through effective communication and active listening.
| |||
| 05 Jul 2019 | Unplugging for a Week | 00:16:05 | |
When is the last time you unplugged? Truly unplugged? Recently, we took an amazing Disney Cruise to Alaska. It was an incredible vacation; truly a bucket list item. During that time, I decided to completely unplug; no social media, no email – nothing! This was the first time in nearly ten years that I unplugged and ‘went off the grid.’ We said to ourselves, “What if put our out of office on and just went on vacation like it was 1990?” The good news – we did it! Listen to the full podcast and let me know your thoughts and I’d love to hear over on Facebook or Instagram when was the last time YOU unplugged? Lessons learned
Additional resources:
| |||
| 09 Aug 2019 | Nothing Replaces Time in Your Business | 00:09:54 | |
Time is our greatest ally and when it comes to business (and life) - sometimes we have to learn by doing. By sticking it out. By doing things we aren’t sure we can (or want to do.) In this podcast I talk about the value of learning what we are good at, what we aren’t, who we want to work with, who we don’t, who we say yes to and who we say no to. I talk about the value of just sticking it out - not too many people do! Time is everything in business and life! Lessons learned
Additional resources:
| |||
| 26 Feb 2021 | How to Improve Your Confidence on Camera (plus, Video Tips for Real Estate Agents) | Interview with Kristi Kennelly | 00:48:54 | |
In today’s podcast I’m joined by my dear friend, Kristi Kennelly, who shares invaluable tips for getting more comfortable on video!
| |||
| 07 Dec 2022 | Mindful Marketing | Interview with David Greenspan | 00:42:14 | |
Have you ever wanted to be more mindful with your marketing efforts? In my recent interview with sales coach, keynote speaker and marketing strategist - David Greenspan we talked all about this and more! We had a great conversation about how to be more intentional with your marketing if you are a real estate professional, how to build mindshare like the big brands do - regardless of budget, how to take the online offline and how real estate agents can dominate their market in 2023. I know you will enjoy this conversation - listen on YouTube or on our podcast! About David: David Greenspan, CEO & founder of #MindShare101 is a Nationally recognized Keynote Speaker, Trainer and Coach who helps Sales Professionals and Businesses improve their Sales and Marketing efforts, by bridging the gap between your online and offline marketing to achieve a higher ROI on every marketing dollar spent. His direct, raw, and a real approach is designed to motivate you and give you the advice you need to know!
David’s goal is to help you build MindShare, creating a top-of-mind intuitive instinctive reaction, so when people think of the product or service you offer, they think of your name first, always putting you in the right place at the right time to take your business to the next level. Additional links:
| |||
| 26 Mar 2021 | How to Improve Your Virtual Presentations | 00:16:38 | |
Lessons learned:
Additional resources:
| |||
| 12 Mar 2021 | The Personal is Political | Resiliency, Activism, Innovative Marketing, Parenting and More! | Interview with Team Diva Real Estate | 00:56:29 | |
The Divas (aka Chavi and Kim) are founders and leaders of the very successful real estate team, Team Diva Real Estate, in Seattle, WA. Years ago the Divas wanted to create a real estate movement that better reflected their community. It was extremely important to the Divas that a black person can go into real estate and become a top producer. Or, a young person with a creative background can have a healthy career. Over the years the Divas have taken this vision and have grown a top producing team at Coldwell Banker.
| |||
| 28 May 2021 | An Insider’s Peek Into NYC Real Estate | Interview with Nikki Beauchamp | 00:46:58 | |
Nikki is a multi-lingual luxury global real estate advisor who is known for her expert command of the New York City real estate market and understanding its intricate intersection with the national and international real estate markets. Nikki is trusted and respected globally by clients and peers as an expert in data and financial analysis, negotiation,marketing and technology. Nikki is frequently quoted in media outlets such as the New York Times. In this podcast, Nikki gives us a bird’s eye view into what being a broker in New York City is truly all about. We also had a great conversation about how Nikki uses social media effectively to grow her business. Nikki and I first met on social media about a decade ago and she is one to follow in the social media space!
Additional links:
| |||
| 21 Dec 2024 | BONUS: Katie’s Favorite Things | 01:20:10 | |
I hope you enjoy listening to this broadcast - happy holidays! See you in 2025! Additional links:
| |||
| 26 Apr 2023 | Getting On Camera: Expert Video Tips for Real Estate Agents | Interview with Melanie Galea | 00:36:33 | |
Welcome to the latest episode of the Katie Lance Podcast! In this episode, Katie is joined by Melanie Galea, a RE/MAX real estate agent from Fort McMurray, Alberta, Canada with over a decade of experience in the industry. Melanie is also an expert in video creation, having honed her skills over the past 10 years. During their conversation, Katie and Melanie discuss the importance of "done is better than perfect" and prioritizing progress over perfection. They also dive into valuable video tips for real estate agents who are just starting out with video, including how it's easier than ever to get on camera. Melanie's expertise in video creation has helped her generate more business by allowing her to showcase properties and connect with clients in a more personal way. Her use of video has set her apart in a competitive market and has led to increased exposure and brand recognition. With Melanie's wealth of knowledge and experience, this episode is a must-listen for anyone in the real estate industry looking to up their video game and take their business to the next level. So sit back, relax, and get ready to learn from one of the best in the business! Additional links mentioned:
| |||
| 15 Oct 2021 | How to Be Seen Everywhere | Interview with Tom Pietsch and Susan Hall | 00:43:08 | |
How can you be seen everywhere? In this #GetSocialSmart Academy Spotlight Interview, Tom Pietsch and Susan Hall share some of their best tips for being seen and building a thriving real estate business. Tom and Susan have been a part of our Academy family for quite some time now and also attended our high-level Mastermind a few years back.
Tom concentrates on the marketing and lead generation side of the business. He sees his job as "making the phone ring" and his goal is for new clients to say "we see you everywhere".
| |||
| 18 Dec 2020 | Creating Your 2021 Social Media Plan | 00:13:01 | |
Are you ready for 2021? Do you have a social media plan in place yet? Right now is a great time to plan out your next year ahead for social media!
Lessons learned:
Additional resources:
| |||
| 14 Feb 2020 | The How & Why Behind Our Son's YouTube Channel | 00:15:17 | |
Recently, we allowed my nine-year-old son to start his own YouTube channel. So here's the backstory and the how and the why and just some of the parameters we have when it comes to YouTube and kids having their own channel. Lessons learned: • Make a plan. • Encourage them to take a level of ownership and responsibility. • Be safe, but also not scared. Additional resources: • YouTube for Kids Book • New YouTube Rules for Kids • Podcast: Monitoring Your Kids Online • Podcast: How I Really Feel About TikTok • Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com • Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month) • Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!) | |||
| 11 Oct 2019 | How I Got Into Speaking | 00:11:05 | |
In today's episode I'm going to share with you some of the backstory of how I got into speaking and give you some tips for how you can get into speaking if you are interested in becoming a professional speaker. As I look through my career, I was really fortunate because I was given a lot of opportunities early on in my career to be in front of a lot of people. Today, a big part of my business is speaking and I've been fortunate to speak on stages, literally all over the world stages large and small. Here are a few tips for honing your craft as a professional speaker: Tip One: Always try to put yourself in a position where you are in front of people. Raise your hand and volunteer for opportunities - look for opportunities local to you. Tip Two: Think about what your message is about. Do you want to teach? Is it something inspirational? Is it something educational? Is it something funny? Is it a life lesson? Is it a skill? What is that people ask you all the time? What are things that you're the most passionate about? Tip Three: Start to put some of that content out there in the form of video content. If you want to become a subject matter expert on a certain topic or whatever it is that you want to talk about, start thinking about what type of video content can you start to create on a consistent basis. Speaking is something that I truly love and enjoy. At the risk of sounding corny, I truly feel at home on a stage. So if speaking is something you're curious about and you'd like me to talk more about that, I'm happy to share more about that. Just let me know! Additional resources:
| |||
| 13 Nov 2020 | Secrets to How I Increased My Instagram Engagement | 00:11:53 | |
Have you ever wondered what happens behind-the-scenes of a growing Instagram account? Instagram is one of my favorite places to be and there is a lot going on with the platform. In this episode I’m sharing how I’ve successfully grown my Instagram following and 3 tips that have helped me not just grow, but also increase my engagement on Instagram. Lessons learned:
Additional resources:
| |||
| 17 Dec 2021 | Reflections on 2021 and What’s Next for 2022? | 00:14:58 | |
Can you believe that the end of 2021 is around the corner? This year has flown by. In this episode I thought I’d share some reflections personally and professionally and some things on the horizon for 2022. I can’t wait for you to listen! This year in 2021 we celebrated our 9-year business anniversary and our 20-year wedding anniversary! We are so grateful for our business (we are having our best year ever and we are so grateful for our clients and our team!) We are incredibly grateful for our health, our faith, our two amazing boys who are growing like weeds and the opportunities to travel again. Going into 2022, we have some exciting things lined up especially for content. Sometimes we find our content tends to get a bit buried - so you may see less from us here on the podcast - BUT we are really focused more on quality versus quantity with our content. We want to give each podcast and piece of content truly get the attention and breathing room it deserves. We are on the lookout for people doing great things! Also for 2022 - I would love to get my hubby and partner in business Paul on this podcast - would you like to see him on the show?? I would love to know! If you have enjoyed my podcast this past year - we would love it if you'd share it with a friend! Your shares make a huge difference - we so appreciate it! What content would you like to see from me in 2022? Please reach out to me - DM me over on Instagram or email me! Links:
| |||
| 21 Jun 2024 | In the Room Where It Happens: Insights from Mike Ganino's Mike Drop Era Retreat | 00:38:32 | |
Have you ever gone to an event and just knew it was going to be life-changing? That is how I felt after leaving my dear friend Mike Ganino’s Mike Drop Era retreat in New York City. I knew I had to record a podcast for you where I unpacked my notes and take-aways. In this raw (and sometimes messy) episode - I recapped my key takeaways from the event, which featured dynamic discussions on storytelling, personal branding, and the power of intentional communication with Mike and three expert guest speakers. Stories build connections - and I am so excited to share some insights I learned on how storytelling captivates your audience. I share tips from:
Whether you’re looking to refine your brand or enhance your storytelling techniques, I hope you enjoy listening to my takeaways - and behind the scenes of this incredibly AWESOME event! At the end of the day it reminded me of the power of being “in the room where it happens” - there is so much magic that happens in a small group mastermind! P.S. We have a few spots left for our #GetSocialSmart Vegas Mastermind this Fall - we’d love to have you there - check out the details here! Additional links:
| |||
| 09 Apr 2021 | Becoming a Better Storyteller | Interview with Mike Ganino | 00:49:20 | |
Mike Ganino is a storytelling and communication expert who hosts The Mike Drop Moment podcast. He’s been named a Top 10 Public Speaking Coach by Yahoo Finance, and California’s Best Speaking and Communication Coach by Corporate Vision Magazine. Mike is an author, former Executive Producer of TEDxCambridge and has been named a Top 30 Speaker by Global Guru. He teaches storytelling, presence, and public speaking to some of the biggest names and brands. He’s a trained actor and coach from the World Famous Second City, Improv Olympics, and Upright Citizen’s Brigade.
Additional resources:
| |||
| 13 Apr 2022 | Be a Lifelong Learner | Interview with Nora Lynch Smith | 00:33:18 | |
I recently had the pleasure of chatting with long-time #GetSocialSmart Academy member, Nora Lynch Smith all about real estate, her love of learning, her advice to newer agents, social media and more! Nora is the Broker/Owner and CEO of Landmark Residential in the greater Boston area. She is also a podcaster, trainer, coach and consistently a top producing residential real estate agent!
Additional resources:
| |||
| 27 Sep 2019 | How I Get Ready for a Presentation | 00:11:16 | |
As a professional speaker, I have been speaking for years and I speak to all different size audiences from a few hundred to a few thousand. And although oftentimes I'm giving similar presentations, every presentation is different because every audience is different, every group is different, and it's something I take a lot of pride in. I would say over the past few years, I've really been focused on honing my craft and really honing how I think about presentations - honing my stage presence and really thinking about the whole process. In fact, last year I was so fortunate to attend a great event through Heroic Public Speaking. This has been a great resource for me to really improve my presentation skills. Lessons learned
Additional resources:
| |||
| 09 Nov 2022 | Being Authentically Yourself | Interview with Lynda Gill | 00:39:20 | |
Building trust in social media is everything! Who you are online must match who you are in person. Lynda Gill, a Realtor in Kauai and long-time #GetSocialSmart Academy member and Vegas Mastermind alumni - personifies this! In our interview, Lynda shares how she has found her authentic voice through social media, how social media has impacted her business, her favorite apps and tools, and much more! Links referenced in the interview:
Connect with Lynda: Website: https://lyndagill.com/ Facebook: https://www.facebook.com/lyndagillkauairealtor YouTube: https://www.youtube.com/channel/UCA2i9QxtckLt2XQ7tC6IkUQ LinkedIn: https://www.linkedin.com/in/lyndagill/ Instagram: https://www.instagram.com/lyndagillkauairealtor/ Join our Mastermind Waitlist: https://members.katielance.com/waitlist Check out our GetSocialSmart Academy: https://katielance.com/academy | |||
| 10 Dec 2021 | Social Media with Intention | Interview with Eileen Lacerte | 00:37:44 | |
I am excited to share with you an interview I did recently with a long-time member of our #GetSocialSmart Academy and real estate broker - Eileen Lacerte. In this interview Eileen shares her tips and advice for how she leverages video and email marketing to stay top of mind for her clients and people who may be buying or selling luxury properties in Hawaii. Eileen has learned the fine art of providing truly helpful information to her clients in such a non salesy way that she is truly known practically everywhere she goes. Eileen also shares how the Academy has impacted her bottom line including how one seven second video ended up helping her close a $15M dollar real estate deal! I know you will enjoy the interview as much as I did. Thank you Eileen!
so her family moved frequently when she was young. Eileen learned a lot from watching her father fix up old homes. "Every time we moved, he bought a fixer-upper and spent the next couple years fixing it, and sold it when we left," she says. "Then we moved on to the next house. I think my interest in houses started there." In addition to her depth of knowledge and experience, Eileen emphasizes the relationship aspect of her business. Over her years in resort real estate, she has built strong connections with her clients, and her dedication has earned her a place in the Hall of Fame for Hawaii's Top 100 Realtors®.
| |||
| 01 Oct 2021 | Getting Back Onstage After 18 Months (and, How I Prepare for a Keynote) | 00:22:26 | |
In this podcast, I share a few thoughts about how events have evolved, my thoughts around in-person and virtual events, what it was like to be back onstage, and some behind-the-scenes into how I prepare for a new keynote.
Additional thoughts:
What events are you going to? If you are looking for a speaker - I would love to be considered!
| |||
| 01 Nov 2024 | Building Community and Protecting Your Peace | 00:12:03 | |
Is it just us, or is 2024 moving in fast-forward? In this episode we talk about the importance of community, family, and finding balance in a busy season. This month, we’re diving into the power of building connections and nurturing a positive, supportive space in both business and life. Plus, we give you a sneak-peek into our 2025 plans — with a focus on fun, creativity, and protecting what brings you joy. Tune in for all the updates, inspiration, and a reminder to protect your peace in this busy season! Additional links: | |||
| 31 Jan 2020 | People Don't Change | 00:10:00 | |
When someone shows you who they are, believe them! This is one of those tough love lessons that I have to remind myself over and over again. In this episode, I’m sharing this important life lesson that has benefited me in relationships over the years, both personally and professionally. Lessons learned: • People are who they are and sometimes they’re “just not into you.” • Actions speak louder than words. • If something is really important to someone, they will make the effort. • Not everyone is going to like you and that’s okay. Additional resources: • Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com • Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month) • Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!) | |||
| 02 Jul 2021 | How to Actually Take a Vacation (and, Unplug as an Entrepreneur!) | 00:17:37 | |
Here is how we think about work/life balance, planning time for vacations and logistically how to unplug.
Additional links:
| |||
| 16 Oct 2020 | How to Stop Comparing Yourself to Others | 00:08:01 | |
If you’re like me, you might tend to compare yourself to other people. I think it’s part of human nature, and especially with social media, we are exposed to the highlight reels of other people’s lives. What we tend to see are the successes but what we don’t see are the struggles, the heartbreaks, the blood, sweat and tears that it took to get to that success. In today’s podcast I’m sharing how I struggle with comparison and a few tips that have helped me to have some perspective. Lessons learned:
Additional resources:
| |||
| 06 Dec 2019 | How I Really Feel About TikTok | 00:14:18 | |
Everyone keeps asking me how I really think about TikTok – so here we go! In this episode I dive into answering questions like: “Should I be on it? Should I let my kids use it? Should Realtors be on it?” (and much more.) My answer may surprise you but if you are a mom, a real estate pro or just curious in general what the heck TikTok is and if you should be on it – take a listen! Lessons learned:
Additional resources:
| |||
| 20 Dec 2023 | End of Year Update and How to Nail Your 2024 Social Media Strategy | 00:17:19 | |
Are you a real estate professional looking to dominate the digital landscape in 2024? My latest podcast and YouTube video is your ultimate guide to crafting and implementing a winning social media strategy that's both efficient and effective. Learn how to implement a 2024 social media strategy by using the following tips:
Equip yourself with the knowledge to harness the latest in social media for real estate. Let's get your social media strategy on track for 2024! Additional links: | |||
| 08 Oct 2021 | Wrap Your Goals In Grace | Interview with Stephanie Lanier | 00:41:54 | |
At the end of our lives, no one will wish that we “spent more time at the office.” Quality of life and leading a family first business is what it is all about! I had the pleasure of speaking with dear friend and long-time Realtor, Stephanie Lanier, about how she switched from a career in social work into real estate after a devastating medical diagnosis for her son.
Also, make sure you listen to the end to hear how she has developed unique guides that have helped her clients in so many ways. This one idea is something I think so many Realtors could implement in their local markets. Thank you Stephanie for being on our show! About Stephanie:
Stephanie’s life-changing moments have fueled a search for connection, purpose, and spaces for vulnerability. In 2012, she co-founded the Wilmington-based Lanier Property
In 2015, Stephanie created The Inspiration Lab, which offers an authentic place for women to learn and be inspired by one another, by helping women foster meaningful connections through events, online workshops, and original workbooks.
| |||
| 20 Nov 2020 | Parenting During a Pandemic (an Update) | 00:11:53 | |
Are you parenting during this pandemic? I’ve shared a few updates this year about our family and how we are managing through this time. But it has been a few months so today I’m sharing an update. I’ll be honest, this year has been tough. I have to say our boys have been so resilient. In this podcast I’m sharing a few things that have worked well for us, as well as a few that have not. Lessons learned:
Additional resources:
| |||
| 29 Jan 2021 | Social Media Strategy in 2021 - Interview with Stephanie Chumbley | 00:42:25 | |
Today, I am excited to share my interview with Stephanie Chumbley, the Director of Social Media & Education for Chicago Title of Oregon. Stephanie is a real estate speaker, social media specialist, Apple enthusiast and educator from the Pacific Northwest. She’s an early adopter of technology and enjoys exploring new apps, tech tools and loves to help Realtors and lenders learn how to effectively use social media and technology to generate business.
Additional resources:
| |||
| 13 Mar 2020 | CEO Mindset When It Comes to Being a Mom | 00:13:02 | |
In this episode we're going to talk about having a CEO mindset when it comes to being a mom. As a lot of you know, I am a mom to two awesome boys and I am CEO and cofounder of our company. I think a lot of times when it comes to being a mom or a parent or guardian, let's just be honest, it's overwhelming. What I've tried to do to make it a little bit more manageable and less stressful for me and our family is to try to have a CEO mindset. Lessons learned: • You can’t do it all. • Try to stay as organized as possible and put it on the calendar. • It takes a village. • Stay in your zone of genius. • Stop feeling guilty. • Time block. • As soon as you’ve got it figured out, it changes. Additional resources: • Podcast: Quality of Life as an Entrepreneur • Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com • Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month) • Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!) | |||
| 24 Jul 2020 | Virtual Open House Mastery | 00:12:46 | |
In today’s episode I want to take you behind-the-scenes and talk a little bit about virtual open house mastery. In the past few months, I have taught thousands, probably close to tens of thousands of agents, how to do a virtual open house specifically through Facebook Live. In this episode I’m sharing what I’m seeing work really well for agents, the systems and steps that we recommend, and tips and best practices to help you master your virtual open house skills. Lessons learned: • It’s a 3-part system (promote, show up, promote after) • What are you going to do before to get people to show up and tune in to your Facebook Live? What are you going to do during to keep people engaged and to watch the replay as well. Finally, what are you going to do afterwards to follow up? • Use other platforms (such as Instagram) and email to promote your Facebook Live ahead of time. • It’s all about storytelling - don’t just tell the facts of the home, tell the story! • Practice, practice, practice. Going live can be nerve-wracking, but the more often you do it, the easier it gets and the better you get! Additional resources: • Video: Mistakes Realtors are Making with their Virtual Open Houses • How to Host a Virtual Open House on Facebook Live • Podcast: How to Rock Your Virtual Open House • Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com • Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month) • Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!) | |||
| 09 Mar 2022 | Consistency is the Name of the Game | Interview with Jim Chu | 00:20:50 | |
I recently had the pleasure of interviewing #GetSocialSmart Academy member, Jim Chu for our monthly Academy Spotlight series! Jim has been in real estate about six years, and is a real estate salesperson with Royal LePage Real Estate Services in Mississauga, Ontario - Canada. He’s also been a part of our Academy for almost a year and a half. In our conversation we talked about his vast experience before real estate and how that has impacted his business. Jim also shared his journey with social media, what is working for him right now with video marketing, Instagram and so much more. We also talked about being consistent and how having a plan is key!
He initially worked in the restaurant field including a golf country club, Greek/ Mediterranean restaurant, English pub, sports bar and a TexMex restaurant which later took him into wine sales - where he learned a lot about customer service and the need to hustle.
Additional links:
| |||
| 31 Jul 2020 | What I've Learned: YouTube | 00:18:31 | |
Are you on YouTube? I've had my YouTube channel for a very long time, but it really wasn't until about three years ago that I actually started to take it seriously. The way I used to treat YouTube is it used to just be the place where I would put a bunch of videos and then I would never do anything with them. It was like the dusty library and there wasn't a whole lot happening. But three years ago my team and I decided to get more serious about YouTube and we launched our #GetSocialSmart Show. So fast forward to today and we have a thriving weekly show. We have a video on YouTube that comes out every Wednesday where I share social media tips, tools and strategies. Having our show has changed our business in a big, big way. It has helped to grow our community. I can't tell you how many people hire me or want me to teach or reach out to me or decide to join our Academy because they found me first on YouTube. So in this podcast, I’m sharing behind-the-scenes of our YouTube channel, how it has impacted our business in so many ways and tips for you if you are just getting started. on the platform. Lessons learned: • You have to get your family onboard • Batching is key • Consistency is also key - it's ok to repeat content • Focus on top of the funnel content • Creating consistent videos creates a snowball effect • Be in it for the long game! Additional resources: • Subscribe to the Katie Lance YouTube Channel • Podcast: YouTube for Real Estate Agents • Podcast: How to Create Great Work • Video: How to Get More Views on Your YouTube Videos • Video: How to Get Started on YouTube for Real Estate Agents • YouTube Basics for Real Estate Pros Workbook • Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com • Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month) • Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!) | |||
| 30 Aug 2019 | How to Build an Online Community | 00:08:38 | |
Community is everything – it’s how I launched my book, this podcast, our vlog, our #GetSocialSmart Academy – it’s truly been a cornerstone of our business. I am often asked how we have built our community over the years. Here’s the truth - people want to feel like they are a part of something bigger than themselves. Building a community is an amazing way to grow your business and your social media presence. How can you build a community? Be a giver. Notice people around you. Be a good finder. Surprise and delight people. Give without expectation. Also, think about what you are good at. What is your skill set and what do people ask you about? There are communities for everything! A great community can be an amazing support network and it can also help your business in so many ways. Lessons learned
Additional resources:
| |||
| 10 Sep 2021 | Thriving in Flexibility | Interview with Nicole Nicolay | 00:38:24 | |
Is it possible to achieve balance between work and family? Where does health and wellness come into play? Can you be the hero for your clients and your family at the same time? In our recent podcast, I had a great conversation with my dear friend and incredibly awesome Realtor, Nicole Nicolay. I’ve known Nicole for years and first met Nicole on social media and then on the speaker circuit when we both spoke at many events for Inman, NAR and others. Since then she has joined ‘the family business’ (real estate) and in our interview, she shares candidly her thoughts around the ‘ebb and flow’ of her life, how she thrives in flexibility, how she prioritizes being a triathlete and why health is so important to her, how she communicates with her family and clients and more.
I know you will love this interview! Thank you Nicole!
Growing up in the business, Nicole found her calling in real estate marketing. She traveled for nearly a decade training and speaking to over 200,000 agents nationwide. She created and delivered educational programs for nearly every major real estate brand, as well as for the National Association of REALTORS®. After both of her companies were acquired in 2013, Nicole joined the family business as a local REALTOR®.
| |||
| 23 Apr 2021 | Overcoming Obstacles as a Real Estate Agent | Interview with Robyn Burdett | 00:35:20 | |
Robyn has been in real estate since 1988 and with RE/MAX since 1995. She has listed, sold, managed over 35+ agents, was the corporate trainer for a large multi-office RE/MAX, ran a successful team for 5 years, and has been a national speaker for Tom Ferry.
Additional links:
| |||
| 23 Aug 2019 | How We Launched Our Vlog | 00:12:02 | |
A few years ago, we saw a massive shift from blog to video content and so we decided (with the prompting of my team) to start a show! We launched my YouTube channel and recorded the 1st 99 episodes on my iPhone 6S+ without a mic or fancy lighting, and it made a huge impact in our business. Creating episodic content has been huge for us and this podcast tells that story – lessons learned, why content alone is not enough, how we think about distribution of content and why it was one of the best business decisions for us! Lessons learned
Additional resources:
| |||
| 29 Apr 2022 | Real Estate Marketing and Branding | Interview with Linda O'Koniewski and Christine George | 00:42:01 | |
In this Flashback Friday episode, I am excited to flashback to an interview I did a few weeks back with Linda O’Koniewski and Christine George! Linda is the CEO of Leading Edge Real Estate (in the Greater Boston area) and CEO of the exciting new start-up - Zinnia. Christine is the Head of Marketing at Leading Edge Real Estate and Head of Customer Experience for Zinnia. Zinnia is a first-of-its-kind, anti-franchise solution for a real estate team or company looking to become a full-service brokerage. I was thrilled to be chatting with Linda and Christine to get the inside scoop about Zinnia, real estate marketing, branding, growing your business and so much more! Additional links:
| |||
| 02 Apr 2021 | Opening Pathways for Conversations About Race, Best in Class Real Estate Marketing, Parenting (and More!) | 00:51:55 | |
Anne Jones is the Owner/Designated broker at Windermere Abode, which she and Dave opened in 2017. She has been licensed as a Realtor since 2008 and sold many homes in the greater Tacoma area during that time. Opening Windermere Abode has allowed Anne to focus on the aspects of real estate she is most passionate about; providing best-in-class marketing at all price points, giving back to the communities they serve, and creating a welcoming space where brokers and clients feel comfortable being their authentic selves. As a former educator and high school principal, Dave takes a service-minded and socially responsible approach to running and operating Windermere Abode with his wife, Anne Jones. Dave and Anne were recently named 2020 Inman News Person of the Year for their role in not only operating Windermere Abode during a pandemic, but also taking a lead on social justice both in the community and in real estate circles. A trailblazer, Dave is the first black owner in Windermere Real Estate’s history. He is also a filmmaker, podcaster, community mentor, hip hop scene junkie, loves all things tech, and a lifelong basketball junkie. He takes pride in bringing a new energy and approach to ownership in the real estate space. Lessons learned from Anne and Dave:
Additional resources:
| |||
| 07 Aug 2020 | My Summer Reading List | 00:14:47 | |
Have you been doing a lot of reading this summer? Today I’m excited to share with you my summer reading list. I have a list of five books I’m reading this summer, the next book I’m about to read plus a few other fun reading resources for you to check out! I would love to know if you’ve read any of these books. Also, what are you reading this summer? I would love to hear! Send me a message over on Facebook or Instagram . Additional resources: • Think Do Say * and interview with the author • The Content Fuel Framework * and interview with the author • What to Post * and interview with the author • White Fragility * • Color of Law * • Grit * • #GetSocialSmart * • Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com • Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month) • Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!) *affiliate links | |||