Have you fallen into the hero’s journey trap? Chances are, yes. In fact, 90% of Joel’s clients misuse this storytelling tool and have the low conversion rates to prove it. Listen in as he explains the single most common hero’s journey mistake and how to optimize it for max webinar conversions.

Episode Discussions:

• How long your intro should be (max)
• Optimizing your introduction for cold traffic
• The real purpose of the hero’s journey
• How to leverage your journey to build authority
• Where to implement a hero’s journey for better flow and conversions

[2:17] The purpose of sharing your Hero's Journey is NOT to connect with your audience...

[4:30] The longer you take to get to your webinar content, the lower your conversion rates.

[5:24] What needs to happen at the very beginning of your presentation.

[5:55] Building authority doesn't necessarily include your struggle. They care about credentials.

[7:10] "You have to give them value as quickly as possible and earn their trust to be able to continue to earn their attention."

[7:53] A walkthrough of exactly where to put your Hero's Journey to increase conversions.

Follow and watch a behind-the-scenes look at how I’m personally launching a brand new 6 & 7 figure product from scratch at SoldWithWebinars.com/TV

Join our Facebook group at SoldWithWebinars.com/Experts

Today we have an amazing solo-podcast! 

I want to talk about something that is very common...people always ask me:

"Joel, how do I know how to fix my broken webinar?" 

If you launch a webinar and it does not convert; how do I go about fixing it?  How do I do this for my clients to maximize conversions?  That is what I will discuss today - the steps that I take when I am diagnosing my clients webinars!

And I am also spilling the beans on my most powerful method!

In this episode:

• Starting at the beginning - diagnosing the offering;
• "Your offer is only good if it is speaking to the right person";
• Who is delivering your webinar IS IMPORTANT;
• Your WHO is 50-60% of your success;
• WHO = have a pain associated with your offer so that your offer can FIX it; they need a problem and you need to provide the solution, ALSO important in your marketing messaging and ads;
• My Powerful New Method: build an incredible webinar using an internal webinar campaign;
• Essentially listening to your customers - they dictate what they want to learn --> build a webinar around this;
• Listen in for the specifics...

Please Join Us!

Sold With Webinars facebook group:  https://www.facebook.com/groups/196719864399304/

Experts Unleashed facebook group -- PLUS check out our newest launch, The Perfect Expert

https://www.facebook.com/groups/233372473683865/

If you’re familiar with Ryan Stewman, you’re going to want to listen to this. If you’re not familiar with Ryan Stewman, you can’t afford to miss this. His company’s website, HardcoreCloser.com, is home to one of the most popular sales blogs on the internet and with names like Forbes, Entrepreneur and Huffington Post on his résumé, it’s no wonder why people listen when he talks.

In this episode, Ryan discusses how he’s applied his previous sales experience in the mortgage industry to his current strategies, how he’s using webinars to sell his program to the masses and ways you can implement his tactics to boost your webinar sales.

Episode Discussions:

• How Joel inspired Ryan to seriously pursue webinars
• The success of Ryan’s first webinar ($42K in 4 days)
• The real reason you won’t build a webinar presentation
• Handling audience objections: When, why and how
• A question for webinar skeptics
• What's different about selling to the masses on a webinar
• The absolute most important aspect of sales
• How Ryan earned the moniker “The Hardcore Closer”
• Ryan’s stats from his last webinar
• The "Break Free Academy Entourage"
• The Break Free Academy Monthly – a truly irresistible newsletter
• The contents of a successful follow-up strategy
• How you can get a free ride on the “Elevator to the Top”

[2:41] Ryan's intro:

• Owns Hardcore Closer - HardcoreCloser.com is home to one of the most popular online sales blogs
• Advisor and writer for Forbes
• Advisor for Entrepreneur
• Has a green light to put anything on Huffington Post (including his podcast)
• Trusted by many big brands as an influencer

[3:09] “I've sold from door knocking, face-to-face, from the stage, on the phone, through text message, social media, video, webinars… I'd be selling in holographs if they'll let me. I’ll sell in virtual reality when the time's right."

[3:26] Has never had a salary job.

[3:51] "Everything about me that you hear today is gonna be from experience, not theory."

[5:13] Ryan's been involved in the (video) business for 7 years - before "webinars."

[6:11] Joel inspired Ryan to seriously pursue webinars.

[6:28] In October 2015, 300 people viewed Ryan's 1st serious webinar.

Made $42K in sales in 4 days.

[8:24] Does one or two webinars a month.

[9:40] "If you do it correctly, especially in the way you teach, Joel...that thing works!"

[10:27] “I hear this time and time again...'oh, my audience isn't going to sit through a webinar’. I would challenge you not to think that because it's just an objection that you have of why you don't want to sit down and build a presentation."

[11:02] Ryan poses a question to the webinar skeptics.

[12:21] Is it more difficult to sell via webinars vs. in-person? Ryan shares his answer and breaks down the “why”.

 [15:20] "When it comes to doing a webinar, I treat it as if it's like a room full of people and I'm center stage. I treat it like it's gotta be my show."

[15:56] Ryan earned his nickname as "The Hardcore Closer" because of his ability to handle objections up front.

[16:27] "One thing that you said earlier - which is of paramount importance if you're gonna sell anything is - I know who my audience is."

[18:46] Ryan's presentation is based around the results of what his audience wants.

[19:30] Handling objections during the main part of your presentation is important. They need to be sold before they get to the offer.

[21:11] "We don't sell mortgages, well sell the American dream of homeownership."

[24:20] "Even our haters are like 'you know what man...I don't like that guy but his sh*ts good."

[24:28] Ryan's webinar stats and his $2500/yr. or $297/mo. membership program.

[25:03] The "Break Free Academy Entourage" network

[26:04] The most gangster monthly newsletter EVER, "The Break Free Academy Monthly".

   Shirts, badges and sweet swag.

[29:08] Ryan's last webinar: 180 attended, 97 during the pitch, sold 14 spots.

[30:30] The webinar is used for the "on-the-fence" people.

[32:09] 1 out of 8 people take the upsell.

[32:40] Ryan's sales team is made up of 4 people. Averages 150 leads a day.

[33:07] "What people admire about us is our follow-up."

[33:43] The Hardcore Closer has a heart the size of Texas.

[34:33] Ryan’s given away 3,500 copies of his best-selling book Elevator to the Top.

Has 1,500 left. Head here for your copy!

"It's the best sales book you will ever read because it's not some like 'You gotta get up, put your business pants on and walk out and be fancy and talk to people'...It's everything you need to know from day one to the end in sales. It's a sales manual."

Connect with Ryan:

Facebook

HardcoreCloser.com

Break Free Academy Entourage

Let him know you found him through Sold with Webinars!

Mentioned in this Episode:

Elevator to The Top – Get your hands on Ryan’s #1 best-selling book!

Follow and watch a behind-the-scenes look at how I’m personally launching a brand new 6 & 7 figure product from scratch at SoldWithWebinars.com/TV

Join our Facebook group at SoldWithWebinars.com/Experts

Somebody went there typing in "How to make money online," or "How to run a webinar," or "How to run a live stream," or whatever, and then they bump into a channel which you happen to be targeting with your YouTube ads, and so your YouTube ad loads before the video they just clicked on. That's important. So this person came here and executed a search to solve a problem, clicked on a video that looked good, and you come first. - Justin Brooke

Today, we have YouTube Expect Justin Brooke chatting about why YouTube marketing and Google ads are so powerful.

In This Episode:

- Why Google ads are the juice that's worth the squeeze

- Facebook ads versus Google ads

- The reason that Google ads are marketing gold (and how YouTube plays into that)

- Hassle-free, headache-free advertising for Intent-Based marketing

Check out Justin's website at https://www.adskills.com/

Connect with Us:

Subscribe to this podcast and Comment on iTunes.

Check out Joel's new and improved training: High Ticket Courses 

Get your free case study here.

Looking to work with Joel directly? We offer done for you services and [NEW EFFECTIVE] game plan strategy sessions. Please view our services on the webpage and here -> https://newwaytolaunch.com

Building or optimizing your webinar? Check out our Webinar Super Success Summit!

If you are interested in our Mini-Webinar Accelerator course, click here for more information. 

Check out The Webinar Vault for an inside look at how I review and critique webinars.

Join my Sold With Webinars Facebook group to learn from others and Experts Unleashed for up to date marketing advice!

Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our consulting and done for you services.  Email maryjo@thewebinaragency.com or myself at joel@thewebinaragency.com if you're interested.

I’ll repeat this again (and I’ll keep repeating it): you have to know your audience, and you have to know what they will respond to.

Promising something in the beginning without giving necessary details can lead to distrust. In this episode I speak about keeping your word with your client by leading with your mechanism in your power offer.

You’ll Discover

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

What happens when you launch 21 power offers in 4 months?

One of the core principles I teach in High Ticket courses is being agile.

Being able to move quickly and test a lot of ideas.

Usually, that's to find the one idea we can scale. But what if they all work?

What if you can find specific power offers and messaging to appeal to several categories of people without changing anything about your offer or promise?

Cody Neer is the founder of eCommerce Brand Academy. He joined High Ticket Courses around December 2019.

Cody's program was set up in a unique way, in that he has a ton of eCommerce courses specific to different platforms.

For example, Amazon, ClickFunnels, Etsy, Pinterest, Facebook ads, etc.

And because of this, he was able to create and test several power offers and mini webinars targeting each platform interest.

When I first checked in with Cody after he joined High Ticket Courses, he had tested 7 power offers and closed on all 7.

Now, he's up to 21 offers. All running concurrently. All making money.

In all my years of teaching this stuff, I’ve never seen something like this before.

So I absolutely had to interview him on Sold With Webinars.

In this week’s episode, you'll discover:

• How Cody ended up with so many different courses inside eCommerce Brand Academy [03:00]
• he evolution of Cody's power offers and a surprising result as he transitioned from "done for you" messaging to "do it yourself" messaging [09:35]
• Cody's cost per application, conversion rates, and how he handles fulfillment [13:30]
• The "root cause" behind why High Ticket offers work, even if the information can be found online for free [19:17]
• And much more

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – check it out here.

After hearing his name over and over again in the industry, Joel couldn’t wait to interview David Schloss on Sold with Webinars — and for good reason. If you’re currently running or even considering paid advertising, pay close attention to this episode. If you’re not part of either crowd, perk your ears even more.

In this episode, David compares the different mediums, markets, and methods of the past with what’s working now — specifically Facebook, YouTube, and Instagram. Bottom line: You’ll learn valuable tips and tricks to get you running profitable advertising for your webinar campaign.

Episode Discussions:

• The most effective way to advertise a webinar
• How working in reverse can benefit you
• Why David does the opposite of what everyone else is doing
• Is nurturing your audience really necessary?
• The key to dramatically improving your retargeting costs
• Why to use caution when using industry celebrities and leaders in your ads
• The quality of traffic from YouTube vs. Facebook
• Why results are different between Facebook and YouTube
• The dos and don’ts of YouTube ads
• Best practices for creating and optimizing responsive YouTube Ads
• Tips and pointers when starting your YouTube channel from scratch
• YouTube is a long game
• Comparing YouTube and Facebook audiences and the way they register for webinars
• Two types of Instagram ads that improve your chances of success
• Vital things to consider when advertising on Instagram
• Mashup videos explained and how they help generate more leads for your service
• Follow these YouTube channels to perfect your webinar marketing
• The importance of entertaining your YouTube audience
• Writing Facebook Ads: Copy, image, or headline first?

[2:01] David's story:

• Started agency in 2007 by using funds intended for his school education
• Google-searched ways to support himself
• Spent 3 years doing SEO and video marketing for local businesses
• All agency’s clients were hit by a massive Google update
• Agency transitioned to strictly paid social advertising 2 years later
• Currently caters to 40 clients at a given time
• Assists info publishers, real estate investors, coaches and consultants, etc. with social ads and distribution of their online product
• Spends almost $2 million a month on ads

[5:26] David runs webinar ads for over 50% of his clientele and spends roughly $1 million in webinar ads. He specializes in webinar ads and high-ticket funnel ads.

[6:12] Facebook webinar ads: 2014 vs. 2017 - What’s changed and what’s working today?

• Cost increase
• Bids gauged more on engagement

"We're almost creating a half conversion campaign, half engagement campaign."-DS

• Longform, story-based ads see more success
• Direct, straight-to-the-point, no CTA

"Long gone are the days where you can just 'click here' and register."-JE

[10:27] "You're in the business of interruption but you're also in the business of creating conversation."-DS

[12:22] What is the most effective way to advertise a webinar?

"I don't nurture anyone to jump on a webinar. If your message is aligned with the individual reading it, they'll naturally click and apply or register."-DS

David believes a longform ad is enough to convince someone to sign up for your webinar.

[14:12] Why do the opposite of what everyone else is doing?

"When the masses are hearing one way of doing it, that's your opportunity to try the opposite."-DS

[15:27] Joel is an advocate for starting at the closest point of sale as possible.

[16:30] Improve retargeting costs:

• Create video campaigns that giveaway nuggets of valuable information
• Build video audiences
• Measure the engagement of each video
• Combine most engaged audiences
• Deliver the true retargeting ad to get them back to the webinar or register
• Key point: Use video

[19:07] Lowering your cost per lead.

[20:36] Using industry celebrities/ leaders in your ads:

1. Make sure they're OK with it.
2. Consider the audience unfamiliar with the celebrity

[22:11] YouTube

• What worked on Facebook may not work on YouTube
• Audience attention spans differ

[25:09] Mobile optimized page for YouTube ads should be:

• Short
• To the point
• Be above the fold

Desktop ads can include longform opt in pages

[26:22] YouTube audience isn't as click-happy as Facebook

"They won't click anything unless you're entertaining."-DS

[27:04] The YouTube audience is accustomed to watching longer from content

[27:50] “When you start your YouTube channel from the beginning, it's going to be very disheartening. It's going to suck."-DS

[29:40] Bottom line: The people on YouTube are completely different than Facebook in the way they register for webinars.

[30:39] The quality of traffic from YouTube vs. Facebook:

• Depends on your end goal.

[34:58] What to be aware of when you advertise on Instagram:

• Like, Facebook, it's either image or video
• Video content is limited to 3 to 60 seconds depending on your objective.
• There's no CTA

[35:56] Two types of ads that work well on Instagram.

[37:32] Mashup videos and how you can use them to your benefit.

[42:05] When writing a Facebook Ad, do people notice copy, image, or headline first?

1. Video and image
2. Headline
3. Ad copy

Connect with David:

• Want to discuss advertising and what you can do to improve your ads and funnel? Need David to run ads for your business? - Email direct: david@convertrio.com
• Get to know David - Facebook.com/schlossy (nickname since elementary in case you’re wondering)

Follow and watch a behind-the-scenes look at how I’m personally launching a brand new 6 & 7 figure product from scratch at SoldWithWebinars.com/TV

Join our Facebook group at SoldWithWebinars.com/Experts

A couple of weeks ago, I was on a chat with a good friend of mine who I met in a mastermind.

"Joel, I've been following your podcast. I've been following your content on social media. And I've got a question because we are struggling and I was hoping that you could help."

Now, this friend of mine is in the medical marketing business and he helps medical practices increase leads and sales and the whole nine yards.

“The problem that we have right now is that we're wasting so much time with prospects who don't have any intent to buy our services. Our sales calls are extremely time intensive. We go through an audit, then we have a second call with them and a full-blown strategy session. We go through all this effort, only to get turned down at the very end when we propose our price."

This is a crucial topic for those of you who aren't getting qualified leads coming into your pipeline. I'm going to walk you through the process of how I would fix this guy's problem. In fact, it’s the exact same process I use for leads who come through our funnels.

You’ll discover:

• The #1 reason why you hear price objections on sales calls
• The 6-step process I use to eliminate price objections. So much so, that when I do get on a call, my close rate is through the roof.

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Follow Joel on social media: Facebook, Instagram, Linkedin.

I took a two-week detox from Facebook when I went on a vacation. I reduced my time on Facebook by 95%.

I have been spending more time on YouTube.

This episode will be a warning shot for a lot of you who are playing small and not learning the basics of marketing.

A wave of marketers out there will dominate you, and their skillsets are no joke.

You’ll Discover

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

Are you struggling to increase your demand generation or lead flow?

Are you solving an urgent problem? Are you doing the right thing?

Everyone is passionate about helping people achieve great results but can’t get people to schedule a call to speak with them.

People are tired of seeing the same promise. What’s the solution?

Find out here!

You’ll Discover

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want the playbook for launching and growing your own course for $2,000 or more? Grab our book High Ticket Courses

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

I returned from a week on Necker Island, hanging out with Richard Branson a few days ago.

We sat down and talked about life, business, and things that only billionaires discuss.

I spent the week reflecting on the phase I’m at in my career, where I want to go next, and what it means to everything I’ve done up until now. 

It has unlocked a new vision for growth, and I can see more clearly where I want to go next.

Find out here.

You’ll Discover

• You can do things when you have a lot more money. [6:19]
• Build connections and legacy. [6:38]
• Change the perspective on why some people want to be billionaires. [7:11]
• The day you stop having fun is the day you start dying. [10:11]
• Never sacrifice the ability to have fun. [11:04]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.

Subscribe to the podcast:

Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: 

Facebook, Instagram, Linkedin.

Insider information on how to launch offers...

If you understand how this works, it has the capability to triple your business. 

Three key offers to launch effectively:

1. Cash-flow profits high-end offer [most amount of value and you charge the most]
2. Time-saver (leveraged) mid-tier offer [remove myself and still get great results for my clients, providing the value]
3. Productized offer 

Keep a look out for the re-launch of my personal brand happening now!

Connect with Us:

Subscribe to this podcast and Comment on iTunes.

Are you interested in Joel's High Ticket Courses training? This is his revamped Mini-Webinar course with brand-new content. Check out Joel’s new and improved training here: High Ticket Courses

Get your free case study here.

Looking to work with Joel directly? We offer done for you services and [NEW EFFECTIVE] game plan strategy sessions. Please view our services on the webpage and here -> https://newwaytolaunch.com

Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our consulting and done for you services.  Apply here!  For any questions, email myself at joel@thewebinaragency.com.  Thanks!

"When you get your offer in front of the right people, it's like dropping a matchstick into a bucket of gasoline... This is the power of what you can do when you get the offer in front of the right people, when you find a way to market it, when you find a way to advertise it, and you find a way to just go straight for the offer you can sell very high ticket programs, very high ticket offers to the right audience when you get it dialled in." - Joel 

Today, you are in for some mind-blowing information and results! We have Steven Mayer, a successful entrepreneur to talk about how a mini-webinar, launched in March 2019, has already skyrocketed his business.

In This Episode:

- Shifting focus from teaching people to taking care of things for them

- How The Webinar Agency's done for you mini-webinar can shape the future of your business

- Using a mini-webinar to scale your business

- FB ads, YouTube ads, and marketing webinars

Check out Steven's website at https://valiantconsultants.co

Find Steven on YouTube and Facebook at: https://www.youtube.com/channel/UCNnr-B5_4y1ZziRNITNp1YA

https://www.facebook.com/OfficialStevenMayer/

Find Steven on Instagram: @MrEComKing

Connect with Us:

Subscribe to this podcast and Comment on iTunes.

Check out Joel's new and improved training: High Ticket Courses 

Get your free case study here.

Looking to work with Joel directly? We offer done for you services and [NEW EFFECTIVE] game plan strategy sessions. Please view our services on the webpage and here -> https://newwaytolaunch.com

Building or optimizing your webinar? Check out our Webinar Super Success Summit!

If you are interested in our Mini-Webinar Accelerator course, click here for more information. 

Check out The Webinar Vault for an inside look at how I review and critique webinars.

Join my Sold With Webinars Facebook group to learn from others and Experts Unleashed for up to date marketing advice!

Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our consulting and done for you services.  Email maryjo@thewebinaragency.com or myself at joel@thewebinaragency.com if you're interested.

If you have been studying marketing for a while, you've probably had people tell you that you need to tell stories. What does it mean to be able to tell effective stories? It’s all about knowing the importance of using metaphors. The word metaphor may or may not mean anything to you, but it is the ability to relate to complex topics with something tangible that your audience can understand. When you get way too complicated with how smart you are and you want to teach your prospect or your audience everything under the sun, we fall into the expert’s curse. We confuse our prospects and we’re boring our audience to death. When it comes to sales and converting your prospect into believing that they should be buying your product or service, the last thing in the world that you want to do is impress them with how much you know. The only thing they care about is what is it going to do for me? Learn how you can use metaphors to successfully convey messages, connect with your audience or prospect, and sell your stuff online.

I listened to copy chief radio, which is my good buddy’s podcast.

He is talking about reinvention, and I thought it was pretty relevant as I am going through some internal reinventions.

Today, let’s talk about non-marketing related.

I want to share with you about reinvention.

You’ll Discover

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

Dave Rogenmoser got started selling his “6K Success” course through organic methods, private messaging and trolling Facebook groups. Through the use of webinars, he was able to build authority, credibility, and bond with his ideal customers, allowing him to increase the price of his program.

In this episode, Dave discusses his entrepreneurial journey and how webinars took him from “trolling” to “rolling.”   

• [1:46] Proof and Entrepreneurs Alliance
• [2:21] Dave's been a full-time entrepreneur for 2.5 years

o   Worked for a campus ministry at the University of Missouri.

o   Started digital marketing consulting

o   Built up a course "6K Success" - taught how he was doing the marketing consulting.

o   Lead to webinars

• [3:12] In the last 1.5 years, generated over $1 Million - 90% from webinar sales.

"My entire business has been built on this. I have no plans to not use webinars to grow the business from here on out. They've been that crucial to me."-Dave

• [3:41] "When you created your first course, how were you going about trying to sell it before you discovered webinars?"  "We spent a long time actually building out the course which I think is honestly mistake #1."
• [5:07] "6K Success" - Had the goal of helping people get to $6K/month of recurring income.

o   Took 2 months to build the course.

• [5:36] The creation of the $500 price point
• [7:15] When did you decide to increase your price point and when did you decide to do a live webinar? "We wanted to run paid traffic and paid traffic costs money."
• [7:58] "For most industries now, you're going to have a hard time making money on a $500 product if you're using Facebook Ads."
• [8:08] Dave would only break even at $500 so he raised the price to $1K.
• [8:45] Did 1st live webinar from Facebook Ads.
• [9:46] "Time is the most important element of building a relationship from a cold prospect to somebody who's ready to buy." -Joel
• [10:08] Every single week, I'm changing my pitch, changing my offer, working on my slides, exporting the chat and I'm looking at 'Hey, when are people talking and what questions are they asking? I'm making the presentation amazing week by week. After doing that 6 or 7 times, we turned into more of an evergreen-type product and built it into a funnel."
• [11:32] Scaled from $5K-$10K/month to $90K-$100K/month in 5 months.
• [12:20] Refining your pitch is the single most important aspect of business in general. "If people don't want to buy what you're selling, you have no business."
• [12:34] A live webinar gives you the opportunity to refine and get immediate feedback from the people who are most likely to buy. Get feedback and then revise, reframe and start to scale.  
• [12:57] Dave is working on new webinar to launch Proof - new software for marketers that helps increase conversion in their funnels. "I'm going to learn so much about what we've got from that right now and that's way more valuable than the money we're gonna make on Thursday. I love the feedback loop and that's what live webinars are all about."
• [14:18] Proof is an application that you install on your landing pages that will notify you in real-time when somebody buys. Adds real-time social proof to your funnels, (Suzy just bought _____ 5 minutes ago in San Diego, CA)

"When we've added it to our pages, we've found it increases conversion rate...by a lot."

• [18:45] What's more complex is thinking through, "How do I sell not just the widget but the training on how to do the widget?"
• [20:20] In 2015, Russell Brunson's Click Funnels did $10 Million in sales from webinars alone. Joel explains how Russell sold the onboarding process.
• [23:08] "I duplicated this model with 2 other webinar clients…both have gone on to do 7 figures in their software."-Joel
• [24:28] Joel analyzes Proof and offers advice on how to broaden the offer with a conversion training course.
• [27:36] Joel's show recap

"I'm so big on webinars....Try to find someone who's doing over a million dollars a year that's not doing webinars and I'd be shocked if you're able to find it.”-

Connect with Dave:

GetMoreProof.com – Add it to your funnel and test it out for yourself!

Mentioned in this episode:

Russelll Brunson – Click Funnels

Follow and watch a behind-the-scenes look at how I’m personally launching a brand new 6 & 7 figure product from scratch at SoldWithWebinars.com/TV

Join our Facebook group at SoldWithWebinars.com/Experts

“Does the Power Offer work for B2C?” It’s one of the most common questions I get. My answer is usually something along the lines of, “if people buy stuff in your market, the Power Offer will work.”

My guest for this episode of Sold With Webinars – Alfred Karlsen – is a perfect example. He’s a dog trainer who sells high ticket online coaching programs for dog owners.

I invited Alfred on to teach me about the dog owner market, how they respond to the Power Offer, and the results he’s seeing with his paid traffic.

You’ll Discover

• Alfred’s first online business coach taught him to focus on organic marketing – how did that go for him? And how did he feel about it? [02:05]
• Dog trainers hate him! How Alfred’s scientific, anti-woo approach has earned him enemies in the dog training community [03:16]
• Why “High Ticket” is relative to the niche you’re in… but you can still sell $1k, $3k, and $5k+ packages [07:57]
• Alfred’s hesitations and concerns before joining High Ticket Courses… and what happened to his business after he joined [13:03]
• Alfred’s mental model of marketing before and after he discovered the Power Offer [18:28]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

Anyone can say, “You should raise your rates,” or “Increase your price,” without giving any sort of logical consideration when it comes to pricing your high ticket courses.

Figuring out the price of your high ticket course is very important in the market field.

This is something that many people don’t talk about.

Today, let’s uncover the perfect pricing model.

You’ll Discover

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

Welcome to another episode of Sold With Webinars! I recorded this episode specifically for you because I want YOU to make more money with your business! I want YOU to stop treating your webinar as a product and I want you to start thinking of how you can 5 or 10X your business without any extra effort.

This episode is kind of a rant, but I am sick and tired of people buying into the fact that they need this $997 course, that it will be their golden ticket! It might be the ticket, but it won't be ever-lasting... so without further ado...

If you have been following any of the big name marketers, you have also probably been leaving money on the table. 

Falling victim to the $997 curse! Everyone thinks they need the $997 course.  I don't know why it has been hammered into our heads that we need this. But those who are successful in selling their $997 course, are over delivering.  What I mean by that is, some of my clients have been providing over the top support, access, coaching for minimal profits a month minus all that fulfillment overhead.

Make the shift: understand your true value and what people really want to pay for.  Stop the cycle, stop the burn-out. 

Rule #1 - do not offer lifetime access as a bonus.

The real money is made on the back-end.

People don't want to buy courses, they want to pay for access.

Think about it, a book only costs $5-$10. Why? Because it comes with no access. 

Once you build your webinar as a business model, leverage your webinar, you can 10X your value. How? It's by adding support and implementation help... but for an extra cost. 

How can you work this into your business? Don't cannibalize your back-end!

Thanks for listening!

Check out www.soldwithwebinars.com for an inside look at how I review and critique webinars. 

Join my Sold With Webinars Facebook group to learn from others and Experts Unleashed for up to date marketing advice!

Are you looking for webinar advice or need to tweek your marketing messaging, send us an email.  We are always looking for clients for our new service, The Perfect Expert. Email me at joel@thewebinaragency.com if you're interested.

Akbar Sheikh has used webinars to make multiple 6-figures in his funnel consulting business, and he did it without spending a dime on paid traffic.  Instead, he leveraged things he already had in place as a ‘webinar business card.’

In this episode, Akbar shares this simple yet effective business card funnel that got his own side webinar to generate 6 figures in 90 days — without paid traffic or follow-up emails. He does a stellar job of reminding us that simplicity wins almost every time and that you don’t always need paid traffic to be successful.

Episode Discussions:

• How to effectively target your ideal market and people you want to work with
• ‘The Business Card funnel’
• Optimizing your Facebook and LinkedIn profile to attract your ideal customer
• People want personal, not automation
• What 2 things to have in place prior to building your funnel
• Overconsumption without implementation
• What exactly is funnel hacking?
• What to do if your webinar failed and why you shouldn’t give up
• Copying someone else’s webinar funnel doesn’t work
• Attraction-based marketing is powerful and profitable
• Easy ways to create authority and get testimonials when you’re just starting out
• Should your webinar pause?
• The importance of using statistics in your webinar
• Bad copy mistakes, the power of words, and when to outsource
• Overcomplication and complex funnels hurt your business
• Including your personality, beliefs, and your 'why' into your webinar
• How to be memorable and connect with your webinar audience

[2:25] What makes Akbar special:

-Grew up in an entrepreneurial family

-Groomed to be in retail and hated it

-Ended up homeless

-Took 15 years to recover and find something he was passionate about…

-Which happened to be internet marketing

[4:22] Akbar's 'side webinar' that qualifies ideal prospects

• Offer: helps people build funnels
• Simple opt-in page (80% opt-in rate)
• To autoplay webinar
• Call to action (CTA) – ‘Schedule a call with Akbar’
• To a questionnaire (qualification process)
• Akbar calls qualified lead (50% closing rate)

Generated 6 figures in the last 90 days

No paid traffic and no follow-up emails sent

[5:45] Akbar's target avatar:

Initially targeted existing businesses with plateaued income — not newbies.

Now works with serious newbies who offer ethical products/services that will benefit the world.

"If you're not working with people that you enjoy, it's going to affect your business big time."

[9:17] The Business Card Funnel

Optimize your Facebook or LinkedIn profile with a link and description informing your audience that your product/service alleviates their pain point.

 "People talk about not getting enough traffic. They're their own worst enemy. When I click on people's Facebook profile, it's a joke."

[12:30] Automation should only be used when you've got your avatar and offer completely dialed in.

[13:02] "Everyone has their own fingerprint. You have to bake your identity into the webinar." - AS

[14:23] By including your personality, beliefs, and your big 'why' into your webinar, you attract the type of clients you want to attract.

[15:32] Webinars work. If you failed at a webinar, there's a reason. Keep testing, tweaking, and scaling your webinar. Don’t give up.

"I've never seen anyone fail who keeps trying, tweaking, implementing and moving forward."- AS

[18:56] Getting social proof when you’re a newbie:

• Be creative to create authority
• Be vulnerable
• Highlight your accomplishments
• Show you're human
• Offer to do something small and tangible for free in exchange for a testimonial

[21:06] Being memorable and connecting with your webinar audience:

• Make their jaw drop by teaching something powerful
• Associating that jaw drop with your content creates a solid connection
• Use statistics
• Paint a picture of why you do what you do
• Highlight how you do things differently

[23:54] "If your copy is bad, it's like elevator music — forgettable background noise. But if your words serve a purpose, concise and powerful, this creates an orchestra that can create a masterpiece." -AS

[24:38] ‘Do what you do best and outsource the rest.’ Don't try and do everything because you're not great at everything.

[25:22] Overcomplication is the reason why most people fail in the world of online business.

[27:05] Just be yourself. Attraction-based marketing is powerful and profitable.

Connect with Akbar:

• akbarsheikh.com/bestseller – Get your free copy of Akbar’s book, 7 FIGURE FUNNELS: A Slap You in the Face With a Cold Wet Fish Blueprint on How to Build a Million Dollar Online Business in just 7 Ethical Steps :)
• Akbar on Facebook

Follow and watch a behind-the-scenes look at how I’m personally launching a brand new 6 & 7 figure product from scratch at SoldWithWebinars.com/TV

Join our Facebook group at SoldWithWebinars.com/Experts

Roller coasters are usually fun — but not so much in an entrepreneurial theme park. Many business owners and entrepreneurs struggle with overcoming the obstacles that fluctuations and inconsistences produce. And they prove to be exceptionally disheartening when it comes to their webinar strategies.

Jason Wardrop is the founder of Arsenal MKG, a social lead generation platform tailored for real estate agents. He’s been Joel’s client for over a year and in this episode, you’ll get a behind-the-scenes look at a year of Jason’s webinar marketing angles and funnels — the successes, the flops, the good, bad, and ugly. But most importantly, how he transformed his webinar’s roller coaster of success into the ultimate ride of dependability.

Episode Discussions:

• Simplification of your message is vital to your success
• Why Jason’s first webinar strategy ‘tanked’
• Reasons to target the beginner market
• The timeline of Jason’s webinar roller coaster
• The standard follow-up sequence for live webinars
• Knowing your target market and speaking to their desires
• Why “the more you email, the more money you make” doesn’t always work/isn’t always true
• The curse of the expert
• A winning headline formula for your webinar website
• Joel and Jason’s mindset shifts that ultimately boosted their revenue
• Joel hasn’t seen this in any market other than real estate (he’s still perplexed)
• Why the standard follow-up email sequence may not work for the real estate market
• A breakdown of Jason’s email sequences: Fails and wins
• Why 24-hour webinars psychologically make sense for cold traffic
• The brilliant sequence strategy Jason uses for cold traffic
• Joe’s creative writing advice for webinars
• The 2 game changers that increased Jason’s webinar conversions
• An ideal time to target real estate agents with your webinar
• Value-packed tips on how to resonate with your target market and create a bigger impact with your webinar

[1:47] Jason's story:

• Has been an entrepreneur for 7 years (online marketing)
• In 2015, founded Arsenal MKG -a social lead generation platform that helps real estate agents generate leads for their business.

[2:45] Webinar history:

• Marketed software to network marketers
• Ran webinars for weeks without success
• Targeted real estate market using the same webinar with a few minor tweaks
• Had two sales the first week.
• Realigned marketing to target real estate agents

[4:33] Jason's original offer was $300/year. Increased to $497.

[5:29] "I was attracting unemployed engineers and that was the first major shift I had — I can't sell to broke people. So I can take the exact same offer and sell it to a different audience and charge more money for it."-JE

[7:26] Jason sold 4/week but saw potential to increase.

[7:53] One of Jason's big mental shifts: realizing he wasn't selling more because he didn't feel like he could fulfill more than 4 people.

[8:16] Once Jason put his fears aside, he scaled up his sales to 8, sometimes 11 per week. Totaling $10K per webinar.

[9:17] Jason had his biggest day ever right before the end of 2016. But his first webinar of 2017 was "total crickets."

[10:03] The roller coaster begins:

• January of 2017, Jason's list had approximately 9,000 people on it.
• February - he sold a $37 mini-course resulting in a $12K increase from his biggest month ever.
• March - sales increased $20K.
• April - sales dropped and became inconsistent.
• May - Jason takes a break to work on revamping the webinar.
• June, “I launched my webinar thinking it was gonna kill it and then I realized my messaging was totally off and rewrote [the webinar] three times before I got I working again."

[15:21] Jason’s two game changers:

1. Simplifying the webinar to make it more consumable for his "non-tech savvy" market
2. Recreated the offer itself to resonate with his market.

[17:39] "It was the same offering but instead of saying, 'Hey, we'll set up one lead generation campaign, we'll get you to thirty leads per month consistently."-JW

[19:02] "As you're trying to sell your own products, services or courses, we have this curse of the expert I see all the time with the webinar campaign."-JE

[19:49] Headline formula: Who you're talking to + what you want them to become.

[20:25 Joel and Jason finished reworking the webinar end of June.

1st webinar results:

• Sent to list, no paid traffic
• Totaled almost 300 registrants
• 50% show-up rate
• Immediately had six sales
• Within 24 hours, 5 additional sales
• 11 sales after first week

[23:11] "I had never seen follow up sales — let alone double the amount of sales — so I was so pumped about that."-JW

[23:32] "Whenever you look at the market size, the beginners of any market are always going to be your biggest pool and usually your most attractive pool."-JE

[25:00] Jason breaks down his 5+ failed follow up sequences

[26:08] Jason's current sequence (for 24-hour webinar):

• Thursday morning - Live webinar (he's found it to be the best time that works for agents).
• Thursday afternoon - Sends a webinar replay email to follow up with non-buying attendees. Introduces urgency. (46% open rate)
• Four hours before offer expiration – intense urgency to ‘go in and check it out.’
• Non-attendees receive an email invite to an encore auto webinar that starts at the top of every hour.
• Non-openers receive an email with a different attractive subject line.

[28:42] Joel compares and contrasts Jason’s sequences.

[29:29] 24-hour webinars psychologically make sense for cold traffic. "I think it's brilliant and it tipped the tables for you 100%."-JE

[30:37] How cold traffic responds to frequent emails: "They've never heard your name and all the sudden this random Jason Wardrop guy has emailed me 4 times in one day?!...Take me off your list!"-JW

[32:02] Joel's creative writing advice for webinars: Don't pigeonhole yourself into a specific formula.

[33:06] Jason’s future:

Looking to launch software into the insurance market (and possibly fitness).

[35:32] "Just gotta hustle and sprint while it's all still working good because you know that winters can always come to any business."-JW

[35:40] What's your ROI now on your ad spend with this new cold traffic webinar? It's 3x in week one and I haven't put upsells in place."

[36:52] Joel's takeaways for the audience:

• Analyze what market you're really speaking to
• With the beginner market, there's always leads coming in.
• Think about it just like a funnel: The most educated, moderately educated, and the uneducated. If you can speak to the uneducated, you speak to all of them.

Connect with Jason:

• Arsenalmkg.com – to check out the official
• Yoursocialsystem.com – to check out Jason's webinar funnel
• Yoursocialsystem.com/system – to check out Jason’s automated webinar
• Facebook - to reach out and ask questions

Follow and watch a behind-the-scenes look at how I’m personally launching a brand new 6 & 7 figure product from scratch at SoldWithWebinars.com/TV

Join our Facebook group at SoldWithWebinars.com/Experts

I recently caught up with my good friend and internet marketing legend, Anik Singal. He’s the founder of Lurn.com, an e-learning platform for entrepreneurs with over 400,000 members.

Anik is a master at selling with webinars. He’s been doing webinars for almost a decade and made, by my rough estimation, clost to $100 million with them.

Besides nerding out on traffic, offers, and webinars, Anik and I also spoke about his entrepreneurship journey and how he got to where he is today.

From struggling for 18 months to figure out “this internet marketing thing” back when he was in college... to making 7-figures a year by the time he graduated... to losing it all during the 2008/09 Great Recession and being $1.7 million in debt... to using those lessons to navigate the current recession.

This is one of those podcasts you’ll want to listen to more than once. You’re going to hear cutting edge webinar sales strategies Anik reveals in public for the first time. It’s so new, they just got the data back a couple of days before we recorded our interview.

You’ll Discover

• What Anik did to improve conversions of his Inbox Blueprint webinar by 30%… and then improve monetization by 40% [16:59]
• The hardest thing to do when presenting a webinar… it’s the difference between converting 5% of your audience and converting 10% [20:17]
• How to get 95% of your customers to buy your “upsell” without adding anything more to your offer [22:31]
• How to figure “what” to say in your promo – this works whether you’re writing emails, sales pages, VSLs, webinars… pretty much any time you’re trying to sell something [27:53]
• The #1 reason why you lose the sale on a webinar (hint: it’s got nothing to do with your webinar length, how good your copy is, the price of your product, or the bonuses you’re giving them) [34:15]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

How can you get the most mileage out of your webinar content?

As I’ve seen the webinar industry evolve, the one thing I hear people asking the most is: “What is the one secret that will give me success?” The harsh truth is, every market is different.

If you’re looking for that “magic bullet”, really what you have to do is approach your content from different angles. In this episode, I’ll be talking about how to do just that.

You’ll Discover

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

Shanda Sumpter is the founder of the multi-million-dollar company, Heartcore Business. Through it, she provides a step-by-step system to help people transform their financial lives and create their dream business. She also just set the record for the highest performing webinar Joel has ever launched straight to cold traffic.

In this episode: Joel and Shanda discuss the process of launching a webinar to cold traffic including how long it really takes, the idea of tying a core message to your webinar, and the pressing importance of financial self-reliance.

Episode Discussions:

• The creation and genuine mission of Heartcore Business
• How many hours it really does take to put together a webinar
• Takeaways from the Todd Brown marketing event
• Why the technology takeover makes financial self-reliance more important than ever
• Shanda’s “ah-ha!” moments and lessons had while working with Joel
• Evergreen and live conversion rates for Shanda’s webinar
• How Joel helped Shanda articulate the overall mission of her webinar
• Joel’s valuable advice for anyone working on their own webinars
• Shanda’s prediction on whether her webinar will outperform her infomercial and why

[1:56] Shanda's story:

• Owns Heartcore Business - named after her mission to “run the company on point with audience and customers.”
• Helps people build audiences and create reoccurring business models.

[3:41] Working with Joel:

"We teach webinars inside my company but I'm not an expert. It’s just a piece that everybody needs to be doing in order sell virtually and leverage your time."-SS

Contacted the Genius Network to find the best assistance with her webinar.

Was referred to Joel several times.

[4:45] Shanda put in over 50 hours of work on her webinar.

[5:25] "It usually takes us about 40 hours when we create a webinar from scratch. People don't really understand how much work goes into it."-JE

[5:45] Shanda's "ah-ha" moments and lessons working with Joel.

[6:58] "I thought that I was specific because I'm so direct and to the point but I was missing a lot of steps!"-SS

[9:29] What was the most important part for you in the webinar flow? "The details. Like me teaching what a generator email is or how to get influencers to promote you...It never dawned on me to explain those details."-SS

[11:08] Shanda's evergreen version is converting just over 14%. Live version- 15.5%

[12:01] Working with Joel helped Shanda realize her overall mission was to help people be responsible for being financially self-reliant.

[12:43] “You can't blame your situation but what you can do it get something like a webinar working for you and build a great audience that you can push through that webinar."-SS

[12:53] Shanda had only done webinars that converted with her email list but this webinar is converting with cold traffic.

[14:06] Her offer is $997and converting at 15.5% and 14% evergreen on cold traffic.

[15:39] Shanda speaks about being financially self-reliant - "Right now, they're saying (by 2020) that 5 million jobs are going to be replaced by technology. If you don't plan for it, then it will be a devastation in your life."-SS

[18:06] Joel recaps the key takeaway: "The soul mission of self-reliance and being able to support a thesis that you present"-JE

[18:17] Joel shares his highlights from the Todd Brown marketing event.

[19:46] "It was a blessing working with you. I really appreciate and definitely will continue to refer your customers because you're fantastic at what you do."-SS

[20:01] Joel’s advice for those working on their own webinars:

“You have to understand this takes time. It’s not meant for beginners. This is an opportunity to add multiple subfigures per year but you have to be in it for the long haul. It takes at least 40-60 hours of in-depth work to get your message out.”

[21:03] Shanda's done two infomercials.

[21:12] Does (your webinar) have the potential to outperform your infomercial?" Yeah. Our infomercial is running online right now and converts better online than on TV."

[22:42] "You're spending $12K to $20k a week to test and tweak (the infomercial funnel) where a webinar, you can literally run some traffic to it and go 'that's not working, let's adjust this'. It's the same process on an infomercial but you need some deep pockets."

Connect with Shanda:

Heartcore Business  - Facebook

ShandaSumpter - Instagram

HeartcoreBusiness.com

Follow and watch a behind-the-scenes look at how I’m personally launching a brand new 6 & 7 figure product from scratch at SoldWithWebinars.com/TV

Join our Facebook group at SoldWithWebinars.com/Experts

Jon Tarr wrote a $5.6 million-dollar webinar 15 minutes before go time. No gimmicks. No hype. No sleazy marketing tactics. He did it ethically and — might we add — successfully. Was it flawless? No. But that just proves how overrated perfection is.

Hit the right points, say the right things, be transparent and authentic. Jon shows you how to do it all in this episode.

Episode Discussions:

• Address the main question every webinar attendee has
• Why giving content away leads to more buying objections
• Use Jon’s 3-phase launch strategy to test your offer’s viability
• Jon's winning storytelling formula that motivates buyers
• Why longer Q&A sessions lead to more sales
• A must-use script for handling overly inquisitive Q&A's with class
• Teaser content does more harm than good
• Uncover your market's core desires with this Travis Sago analogy
• Marketing to entrepreneurs vs. non-entrepreneurs
• Sell the end result or lead with pain points?
• Effectively frame and setup offers on your webinar
• Pre-framing offers and the importance of offer transparency
• The educational side of cryptocurrency

[2:29] Jon’s story:

• "Super weird" because “parents were weird” (entrepreneur dad, accountant mom)
• Real estate investor turned direct response marketer
• Infused knowledge and experience with online marketing strategies
• Superpower: build and convert massive audiences

[7:22] Jon's 3 Phase Launch Strategy

Phase 1: Create the offer

Phase 2: Promote and scale to affiliates and JV's

Phase 3: Cold traffic

[8:12] Use the 3 phases to test conversions viability

Create the offer and present it to your audience. If it doesn't convert, it won't be successful.

If it's promoted to JV traffic and doesn't convert, it won't work in phase 3.

[9:14] Jon’s 1st webinar offer:

Facebook Traffic Jam in 2013

Wrote it 15 minutes before going live

Sold 800 people into a $7K or $9K price point totaling over $5.6 MM in revenue.

[10:32] How did you do it?

1. Talk to people like they're people.
2. Understand that nobody cares about you...they care about what you can do for them.

"If you go on a webinar and you treat people really nice and show them how you can help them solve a problem, they're gonna buy your stuff. That's how I always start a webinar."

[12:56] Jon's sales webinar content:

Gives content without giving too much content.

Creates and illustrates a story.

Opens minds to, "Hey this is what I do. If you join me I'll show you how to do it."

[14:44] "Stories sell. One of the things we teach is how to sell your product before you ever get to the offer."-JE

[15:54] "Will it work for me?" You can't give ammunition to that question. When you simplify it, make it a story and give them the result. It eliminates that question.

[17:42] Craft a successful webinar by talking to your customers.

[20:01] Jon explains how he sold Virtual Cash Machine in 2014 for $7K, direct sales to cold traffic.

[20:55] "The number one thing I see people do Joel — and it's so simple in my opinion, — is they get caught up in what they wanna sell and not what their customer wants."

[24:59] Knowing and marketing to your audience - "Picture Hell Island and Heaven Island and in between are the sharks in the water..."

[27:09] Write copy that avoids bogging your audience with details. Instead, create stories that support the overall model.

[28:23] Sell the end result or lead with pain points? It depends on the market. Travis Sago says...Entrepreneurs "run to heaven," non-entrepreneurs typically "flee hell."

[31:29] How do you frame, present and set up the offer on your webinars? "I always do the offer stack and bullets. I'm a biiiig bullet guy." 

[33:52] Do you pre-frame the offer before getting to the CTA link? When I open my webinar, I'm like, 'Here's what we're gonna cover AND I'm gonna give you an opportunity to work with us and you're gonna wanna do that and you're gonna be happy about it."

[35:36] Teaser content does more harm than good especially with cold traffic. Let them know you're in the business of helping people.

[37:00] "People aren't stupid...The minute you're not [honest], you're done, just like in a marriage, right? You build trust and it only takes one lie to bring down years of marriage, so why do it?"

[40:06] A must-use script for handling overly inquisitive Q&A's with composure and class.

[45:31] “Just be a person. Talk to people on a webinar like you would if you're there, and I think that's what's made the difference for me."

Mentioned in this episode:

Jon Tarr on Facebook

Follow and watch a behind-the-scenes look at how I’m personally launching a brand new 6 & 7 figure product from scratch at SoldWithWebinars.com/TV

Join our Facebook group at SoldWithWebinars.com/Experts

It’s been a while since I’ve done a guest interview on this podcast, and I am very excited to share her experience with you.

She is Laura Cowan from the Two-Hour Lifestyle Lawyer.

She has been doing estate planning law and has been successful at it.

Laura decided to launch a coaching business to meet the demands of the new normal in the world of law.

Now, she is teaching other lawyers to replicate her success.

You’ll Discover

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

I recently came back from a mini-vacation in Florida where we set up our new property. And I use the term “vacation” lightly because it was extremely stressful.

It just goes to show that no matter your expectations, you can never be 100% prepared for every single thing that comes your way. It is crucial to keep a work-life balance, and remain flexible so you can have the time and space to work with whatever comes up. You don’t want to be left treading water with no safety net.

I’m very grateful to have had this experience, because the stress that came with it taught me some valuable lessons.

You’ll Discover

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

I have a special message to share with you today.

I listened to one of a fantastic content producer on a podcast, and he talked about this idea that I want to share with you today.

This message is all about the idea of threshold and gain.

Find out here.

You’ll Discover

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

What happens when you have the success that the rest of the market starts to adopt it?

People start knocking it off and coming up with their own coined language for whatever you have developed.

And now, it is being utilized in a whole different way.

What do you do?

Find out here.

You’ll Discover

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

"When we really focus on things that really move the needle, that create big changes, that's going from zero - one. Pushing that needle to craft that next big idea or new hooks; that's going from 1 - N or from two sales to four sales, or four to five; whatever that is to you. That's the incremental process.  

So in this episode, I am going to share with you some ideas of what really moves the needle.  These ideas are what I share with my private clients and those who have come to my live events.  

• Big needle movers is what we look at first; big changes, that is what is most important;
• Examine your hook, is it unique? 
• Examine your stats, are people showing up?
• Incremental improvements lead to BIG changes and big needle movers;
• So how can you go from zero - 1 with your marketing angles? How can you bring new concepts that people have never heard of before because nobody wants to buy an improvement, they want to buy a saving grace, a life line, anything that will take them to "hell island to heaven island"? 
• Test those brand-new ideas and explore some cross disciplinary research.

**Take action now**

Book Recommendation that I referred to in this episode:

Zero to One by Peter Thiel

If you are interested in learning more about how we can help you visit The Perfect Expert for details.

Check out The Webinar Vault for an inside look at how I review and critique webinars. 

Join my Sold With Webinars Facebook group to learn from others and Experts Unleashed for up to date marketing advice!

Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our new service, The Perfect Expert. Email Phil at phil@expertsunleashed.com or myself at joel@thewebinaragency.com if you're interested.

I just got back from WebinarCon in Austin, Texas, and had the pleasure of speaking there alongside many guests and speakers.

I wanted to share my biggest takeaways from speaking at that event and from attending and learning what other people are doing.

It was a fantastic event.

I also want to share with you why I have been so quiet lately on this podcast.

Find out here.

You’ll Discover

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

Back when I was trying to scale my own agency, I had to come up with all sorts of different ideas.

I was running paid traffic and all sorts of different ways to sell a course.

I remember it was so difficult to get people and sell the webinar.

But now, targeting and discovering the ideal avatar is easy.

Find out how.

You’ll Discover

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

Getting clear on your niche doesn’t have to be such a headache. Sometimes it’s as easy as, “Hey, if you need help with ‘x’, I can help you.”

In this episode, I spotlight one of my clients who recently needed to shift her target audience because her niche was too specific, causing her to have a hard time converting clients. We discussed who we could target instead, who would be ready to raise their hands and say “yes” to what she had to offer.

If you have a high ticket offer and are struggling to get people to say “yes” to it, this message is for you.

You’ll Discover

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

“Why would I pay $2,500 for a testimonial video when I can just get my students to record one on their phone?”

Brian was calling it the “spider web” testimonial.

When he asked me for feedback about his offer, I really couldn’t see the price justification.

And so, he had to explain to me why his weren’t normal testimonials, they’re much better, etc.

I eventually ended up working with him and he did 10 testimonials for High Ticket Courses.

It’s because of a simple reframe, a tiny shift in positioning.

This “shift” will allow you to sell high-ticket to cold audiences.

I’ll tell you about it in a minute.

Mind you, it’s not like his product wasn’t legitimately better than a regular testimonial.

He had one of my student record 2 versions.

One, the student recorded with his phone and it was the usual.

The second was much more polished.

It was edited.

You could tell he was asking the student questions.

The testimonial was methodical and had a logical progression.

“The reason why my stuff is so great is because I'm uncovering gaps in the sales process for my clients when I'm interviewing their customers.”

Jackpot. Now, we’ve got a high ticket offer.

Tools Vs. Models

A Tool is a commodity.

Tools can be shopped around.

People can get several quotes and compare prices.

It’s hard to sell a tool at a premium.

And good luck selling a high ticket course for one.

A Model is unique.

There’s only one of it: yours.

People can’t shop around for a better price.

The price is whatever you say it is. Look at me, for example.

If I told you “I want to teach you how to create a webinar,” my competition is the hundreds of low-ticket products on the market and thousands of free videos, articles, and podcasts on the topic.

But if I told you, “I want to teach you how to sell your course for $5,000, $10,000, or even up to $25,000,” there’s zero competition.

This is a fact.

Let’s take Brian as another example.

Brian doesn’t sell testimonials.

He sells:

• Discovering gaps in your sales process.
• Revealing the real reasons why customers buy from you.
• High-value sales material that can be used to get more customers

Any one of these things is worth $2,500.

A “testimonial” costs nothing but the time it takes me to get my student to record one for me on his phone.

This brings me to my final point…

Don’t Leave It Up To Your Customers To Figure Out The Value Of Your Products

Don’t leave it up to me to figure out what I can do with “testimonials.”

If you do, the value is low.

Instead, tell me:

“What I'm really doing for you is developing compelling sales material that new prospects are going to relate to because it's coming from your current customers' mouths.”

No more price objections.

No more, “Why am I paying $2,500 for a testimonial?”

Conclusion

If you're having a hard time getting prospects to buy your high-ticket offer, chances are you’re selling a Tool.

And there are a hundred other businesses selling the same tool, all competing on price.

Turn your Tool into a Model.

Show your prospects a process and what their life looks like after they complete it.

Now, you have a compelling sales argument for why your product is priced at a premium.

Don’t leave it up to your prospects to figure out the value of what you provide.

Their response will be, “Why should I pay so much for that?”

Instead, demonstrate your value in detail so there is no doubt in their mind that your product is worth the investment.

Are you selling a Tool?

How would you turn that tool into a Model?

Tell me in the comments below and I’ll give you feedback on how you can improve it.

Helpful Resources

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new mini-webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself. Check it out.

Follow Joel on Facebook, Instagram, and Linkedin.

Whenever you are looking for ways to improve your conversion rates, figure out how to make the intangible tangible.

Today we will discuss the importance of demos.  It is not that your prospects don't believe you, but they may just need to SEE it; see what your product or service looks like.  Taking the intangible and making it tangible.

This is very true especially if you are selling information. 

Demos help prospects FEEL what they are going to buy.  Showcase it and increase the perceived value.

----------------------------------------------------------------------

Need help with your messaging?  Do you feel like you are suffering from the Expert's Curse or Expert's Dilemma?  Now accepting new consulting clients. Email me at joel@thewebinaragency.com.

Get your free case study here.

Interested in learning more about our services, check out www.thewebinaragency.com

If you are interested in our Mini-Webinar Accelerator course, click here for more information. 

Check out The Webinar Vault [soldwithwebinars.com/register] for an inside look at how I review and critique webinars. 

Join my Sold With Webinars Facebook group to learn from others and Experts Unleashed for up to date marketing advice!

Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our consulting and done for you services.  Email maryjo@thewebinaragency.com or myself at joel@thewebinaragency.com if you're interested.

I want to share the most significant levers you can pull into your business anytime throughout your career and business.

I am talking about masterminds.

Masterminds have been paramount.

The first mastermind I joined was Russell Brunson’s Inner Circle; it was a considerable investment for me.

It pivots my entire business.

Find out here.

You’ll Discover:

• Masterminds made lifelong connections with people. [3:10]
• It builds your name and brand. [3:23]
• Finding new opportunities and situations gives you leaps and growth experience. [4:14]
• Look for a respected and established mastermind and go all in. [8:54]
• It yields massive dividends. [9:54]

...And much more!

Helpful Resources

 For a full transcript of this episode, visit our blog.

 Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.

Subscribe to the podcast:

Youtube, Apple Podcasts,  Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: 

Facebook, Instagram, Linkedin.

Picture this… It’s minutes before your webinar starts. You know —the one that showcases your $20K offer. You’re shadowboxing to Eye of the Tiger when all the sudden your slide deck goes on strike. Is it possible to recover from a technical mishap and still crush it?

Caleb O’Dowd did. In fact, he closed 30% of his audience. If that didn’t impress you, he had a webinar that did over $7MM in sales in 2017. In other words — he’s the man. In this episode, learn the secrets behind his conversion superpowers and how he’s harnessed tonality and passion to whip attendees into an emotional buying frenzy. Did we mention he got his start working with Gary Halbert?

Episode Discussions:

• Repositioning offers to crush conversions
• Selling more with tonality, delivery, and passion
• The conversion-boosting "mentorship loan" offer you’ve never heard of
• Strengthen weak copy in your webinar script
• Breakdown of a 2017 $7MM webinar
• Outdoing yourself and evolving your webinar to stay relevant
• The “Two Friends Talking” example that stirs curiosity
• You may have an excellent offer but is it going to the right audience?
• Keeping your audience engaged for 3+ hour webinars
• Training attendees to buy using The Yes Ladder technique
• One of the biggest secrets to selling anything
• Could having the camera on kill your response?
• Effective positioning against competitors

[2:25] Caleb's origin story:

• Got his start working with Gary Halbert
• Started selling high-ticket items with webinars several years ago
• Got hooked when he realized there was no faster way to generate millions of dollars in such a short period of time

 [4:23] "One of the big secrets to selling anything is to truly believe in your heart and soul that what it is you're selling is valuable and potentially life-saving."-CO

[6:13] The image you want to portray when hosting a webinar: Visualize two friends talking and having a good time. See their conversation as they’re laughing and joking with each other. You're naturally attracted and curious as to what they're talking about.

[7:17] Tonality and Delivery. Use energy, power and enthusiasm to captivate your audience. If you're not a passionate person, fake it ‘till you make it!

"You can whip people into an emotional buying frenzy."-CO

[9:36] "People are buying YOU the presenter. If you don't have the greatest slide deck or script, they will buy your passion above all."

[11:04] Caleb's slide deck crashed right before his webinar for a $20K offer but still closed 30% of his audience using passion and delivery.

[12:01] He doesn't like to have the camera on during webinars. In his experience, "it kills response."

[17:22] In 2017, he launched ‘The Newspaper Profit Formula’ for $3K with fair results. Repositioning the webinar to ‘Supplement Business Launch Formula,’ generated $363K.

[20:18] Keep your audience engaged for long webinars and effectively position your products against competitors.

[28:39] The ‘Yes Ladder’: ask your audience questions that are easy to say yes to — ultimately training them to say yes to your offer.

[34:22] Attendees need to feel like they're better off because of your training program and learn something positive even if they didn't buy.

[35:10] The conversion-boosting "mentorship loan" offer:

• Positions the product to be ultimately far more valuable than asking price
• Performance-based guarantee
• Demonstration of belief

[37:40] Evolving and updating your webinar to stay relevant: One thing isn't going to work forever.

"If the webinar that you have today is the same as the webinar you were using 2 or 3 years ago, you're probably boring the crap out of your audience and certainly your marketplace."

Connect with Caleb:

Facebook Group - Multichannel Marketing

Mentioned in this episode:

Follow and watch a behind-the-scenes look at how I’m personally launching a brand new 6 & 7 figure product from scratch at SoldWithWebinars.com/TV

Join our Facebook group at SoldWithWebinars.com/Experts

I spoke with a prospect recently, and they brought up a concern that stopped me in my tracks. They weren’t getting the results they wanted from their marketing, and were swift to point the finger at their ads manager.

I want to set the record straight right now. If you hire an ads manager with the expectation that your business will grow from their work alone, you are setting yourself up for disappointment. In this episode, I will explain why.

You’ll Discover

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want the playbook for launching and growing your own course for $2,000 or more? Grab our book High Ticket Courses

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

What’s happening in the online education space?

The advancement of the online education space on the online learning space is necessary.

Are you focusing on attracting a volume of students, or attracting the best courses?

Here are my thoughts on that:

You’ll Discover

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want the playbook for launching and growing your own course for $2,000 or more? Grab our book High Ticket Courses

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

Have you ever wondered what’s the latest and greatest way to get clients?

You will get caught up in different cycles and waves and will continue to spin your wheels if you are unaware of the trends.

You have to understand how to create the best possible offer that you can.

Here are my notions on that.

You’ll Discover

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want the playbook for launching and growing your own course for $2,000 or more? Grab our book High Ticket Courses

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

Sam Mollaei is an attorney who built his legal practice using funnels. Recently, he got a 2 Comma Club award. That was before he joined High Ticket Courses.

Now, he teaches other lawyers how to grow their practice with funnels and digital marketing at legalfunnel.com. After joining High Ticket Courses, he was able to make $80,000 off $2,500 in ad spend.

I got targeted with one of Sam’s ads, even though I’m not in his audience. And I immediately noticed the power offer and mini webinar. So, I followed up with him to see how he’s doing.

And after hearing about his success, I knew I had to bring him on the podcast to share his insights with you.

You’ll Discover

• The 3-year “sales cycle” that turned Sam into a customer of mine… and why he chose me [2:42]
• Sam is already a successful marketer and has a 2 Comma Club award to prove it… so why did he invest in High Ticket Courses? [4:00]
• Sam’s biggest “A ha!” moment after going through High Ticket Courses [7:30]
• Sam’s system for phone sales that lets him not take any sales calls [10:30]
• Sam’s advice to people who are on the fence about joining High Ticket Courses… he says this is something all successful entrepreneurs have in common [13:50]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

There is a time and place for marketing and sales. We’re launching The Five-Day Marketing Funnel Challenge. Using the chicken and egg analogy to marketing versus sales, what do you think comes first? The chicken or the egg? Marketing or sales? A lot of people will answer marketing because marketing makes sales easy. That is not totally true. Sales comes before the marketing. You have to raise people's awareness level on your offer to get permission to market to them. This is not about rewriting marketing and sales rule books. It’s about trying to make you a thousand times more effective with your marketing. The Marketing Funnel Challenge is all about what is more effective for launching new offers. Having that insight of the marketing funnel will improve the quality of customers and leads coming into the ecosystem.

Podcast Webinars, podcasts VSLs, or interview style webinars. Whatever you call it, they have a purpose.

I want to share with you about podcast webinars.

Podcast webinars are a jumping off point. It is going to lead us into a larger field and network.

There is so much potential with podcast webinars.

You’ll Discover

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

I’m a big advocate for paid ads. It gives me more freedom with my time rather than relying on organic ads and constantly having to create new social media messages and other forms of content.

I’m sure I’ll get some people saying “I make 6 figures a month doing organic ads!” And that’s great, but how much time do you spend doing organic content marketing? I bet it’s a lot. I bet you’re tired of it.

Once you crack the nut of paid ads, your life will never be the same.

Now, before you make the shift from organic to paid ads, consider this:

Are you ready to put in the effort required to get ads to work?

Are you willing to rework your offer, change your messaging, or retarget your audience?

If you’re listening to this episode, you’ve already made that first step.

You’ll Discover

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want the playbook for launching and growing your own course for $2,000 or more? Grab our book High Ticket Courses

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

"So many people have a misnomer that their webinar can only be used for one single purpose." - Joel

You CAN repurpose your webinars for maximum impact!

Special Announcement: I am doing a three-part series, starting today!

In this episode:

• #1rule = listen to your customers and how that determines your webinar strategy;
• Webinar misconceptions;
• "Three core objectives" defined;
• Unlock the full potential of what a webinar can do for YOU;
• Additional techniques that I use when creating a webinar...

Connect with Us:

Need help with your messaging?  Do you feel like you are suffering from the Expert's Curse or Expert's Dilemma?  Now accepting new consulting clients. Email me at joel@thewebinaragency.com.

Get your free case study here.

Interested in learning more about our services, check out www.thewebinaragency.com

If you are interested in our Mini-Webinar Accelerator course, click here for more information. 

Check out The Webinar Vault for an inside look at how I review and critique webinars.

Join my Sold With Webinars Facebook group to learn from others and Experts Unleashed for up to date marketing advice!

Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our consulting and done for you services.  Email maryjo@thewebinaragency.com or myself at joel@thewebinaragency.com if you're interested.

How do you set yourself apart from competitors who are offering something similar to you?

Some business owners will get stuck selling something as a commodity. Doing this is like tossing it into a pool with a hundred other similar offers available, causing it to lose its value.

In this episode, I cover how you can increase your value by selling your knowledge as a solution, rather than a commodity.

You’ll Discover

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

I talk about Mini Webinars all the time, right? All. The. Time.

But in this episode, I get to talk with someone who is just as passionate about Mini Webinars as I am. Hard to believe, I know!

But Brendan Kelly is not just a Mini Webinar guy, he’s also a High Ticket Courses student.

You’ll hear how he got into e-commerce after graduating from college, sending out 100 resumes and getting ZERO response. Nada.

His online journey includes literally selling stuff from out of his parents’ basement on eBay; building a successful Amazon business that got shut down overnight; and then diving head-first into webinars until finally discovering my mini Webinar system.

You’re going to like his story.

You’ll Discover

• How Brendan reduced his workload by 80 percent — and got better results — by switching from long-form webinars to Mini Webinars [05:05]
• How Power offers and Mini Webinars work for ANY kind of business, not just the “make money online space” [08:52]
• Why using core keywords in your ad copy and Power Offer helps Facebook target your ideal prospects [15:35]
• How Brendan uses a “self-guided sales call” strategy to close super hot leads ASAP [24:32]
• Why Brendan refers long-form webinar clients to someone else!

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

When you do a sales presentation, you're always trying to sell somebody on the transformation. There are two main reasons why people buy something – they’re either attracted to a pleasure or they’re trying to remove a pain. Joel attended a live sales presentation where at the end, close to 70% of the room were bought. Learn five key points for your sales presentations as he does a full breakdown and an in-depth analysis of how you can operate a successful sales presentation that pushes boundaries and bring in results.

Growing a business and an audience from scratch is not easy, especially if you’re used to relying on other people’s audiences.

In this episode I explain why business coaches struggle with this transition, and how to make this shift easier by taking a different approach with your offer.

You’ll Discover

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

If you’re interested in selling high-ticket offers, you’ll want to listen to Adam Wenig’s story from beginning to end. Adam is in the business opportunity space and sells high-end coaching programs using his auto webinar.  Since becoming one of Joel’s students, he was able to transform his offer from $97 to $8,000 — taking him to six figures a month.

In this episode Adam and Joel tell you exactly how they were able to immediately 10x Adam’s business — sharing everything from getting $1 Facebook webinar registrations to the simple Facebook Ad that sent warm traffic to Adam’s webinar.

Episode Discussions:

• How Adam got Facebook webinar registrations for $1 and below
• The adjustment Joel made to Adam’s webinar that 10x’d his business
• Adam’s experience using Instagram Story Ads
• A webinar that pulled in 2500 people from Instagram
• A simple yet genius Facebook Ad that sends warm traffic to your webinar
• A breakdown of Adam’s high-ticket blog style auto webinar funnel
• How to get your sales team more effective and efficient using bots
• How Joel is using bots and ManyChat to capture leads right away

[1:44] Adam’s story:

• Introduced to entrepreneurship at age 18
• Started first business after reading Rich Dad Poor Dad
• Did well in network marketing
• Moved into internet affiliate marketing
• Made own infoproducts
• Hired Joel to get webinar up and running
• Currently in the make-money-online space selling high-end coaching programs

[2:56] Adam's original offer:  $97 offer with a $3K package upsell using auto-webinars

[3:21] During their first session, Joel suggested offering $3K product right off the webinar. "That immediately 10x'd our business."-AW

[3:48] Adam’s Current Price points:

• $2K Home study course
• $5K Group coaching
• $8K one-one-one coaching

[4:10] Adam will easily cross the million-dollar mark with his webinar. [4:55] How Adam got Facebook webinar registrations for $1 and below:

• Wrote a short blog article discussing his discovery.
• Simple ad featuring his photo, one line of copy for the top post text, and a curiosity-based headline.
• Included hyperlinks to the registration page within the blog article.

 “Not only did we get registrants for under a dollar but the traffic was warm because they heard my story through the blog article.” -AW

[8:58] Adam’s funnel:

• Blog article page acts as the registration page
• Once registered, directed to a 5-min countdown page with a quick ‘hype-up’ video

And video testimonials

• Redirected to the auto-webinar after 5-minute countdown expires
• Application to call to close

[10:23] Conversion from application to sale: 1 out of 8

[11:10] Adam’s current testing and optimizations for his high ticket offers:

• Changed language in the pitch to target higher quality applicants
• Instead of scheduling calls, people are sent from the webinar straight to the application page
• Applicants are sent an email sequence to call Adam’s office

[13:08] Joel's secret bot qualification strategy to capture leads right away.

Can also make sales teams more effective at handling more conversations at once. [17:40] Adam is currently working on creating a plus shipping offer to bring more buyers into his business as well as new Instagram software.

[18:45] Joel’s experience with a recent Instagram webinar. "I've never seen so much webinar traffic as I have from Instagram."-JE

Connect with Adam:

AdamDWenig.com

Adam on Facebook

Instagram @AdamWenig

Follow and watch a behind-the-scenes look at how I’m personally launching a brand new 6 & 7 figure product from scratch at SoldWithWebinars.com/TV

Join our Facebook group at SoldWithWebinars.com/Experts

Today I’ll be sharing the elements or the structure of the perfect offer.

I was talking with a well-known marketer recently and he wanted to pick my brain on how he can craft a high ticket offer for his audience. I asked him to tell me what his offer’s all about.

And he goes into all this detail. They get access to this and that and this and that. And I’m like “Okay, let’s pump the brakes.” That’s all well and good, but I only need to know ONE THING...

You’ll Discover

• The ONLY thing about your offer that matters to your prospect
• The main difference between a DIY course and a DFY service
• Why you shouldn’t upsell – do this instead

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

Context is everything. If you want to fill up an event, one of the strategies that you do is speaking in other people's events. But for someone who’s very active in the speaking arena, that could be very time intensive. That’s where Simone Vincenzi, known as The Experts' Strategist, decided to introduce webinars alongside his speaking engagements. Simone has been running in person-sales seminars and combining them with follow up webinars that have been absolutely crushing it. He talks about bridging the gap between webinars and seminars and about all things that he's doing to promote local seminars and then following up with live webinars that are absolutely blowing the socks off of any conversion webinar.

"If you are a copywriter, writing webinars for your clients or for yourself, going through your story... 'how can I say the same thing about me in a way that someone else with will actually care about.'  Absolutely phenomenal exercise." - Andrew

Today we are going to be diving deep into automated webinars through the eyes of a webinar expert!

In This Episode:

• Andrew's introduction to webinars;
• Top three critical things when creating or reviewing a webinar;
• Where does a webinar fit in in a business model;
• Difference between live and automated webinars;
• The first 30 seconds: the introduction;
• The follow up sequence;
• Webinar creation and content; 
• Importance of the offer; 
• Eyeballs on your offer and reaching your attendees on an individual level;
• Analytics and subtle shifts;
• Webinar testing;
• Much more...

Connect with Andrew:

•  https://www.facebook.com/mrconversion

 Connect with Us:

Need help with your messaging?  Do you feel like you are suffering from the Expert's Curse or Expert's Dilemma?  Now accepting new consulting clients; review our services and apply now!

Get your free case study here.

Building or optimizing your webinar? Check out our Webinar Super Success Summit!

Interested in learning more about our services, check out www.thewebinaragency.com

If you are interested in our Mini-Webinar Accelerator course, click here for more information. 

Check out The Webinar Vault for an inside look at how I review and critique webinars.

Join my Sold With Webinars Facebook group to learn from others and Experts Unleashed for up to date marketing advice!

Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our consulting and done for you services.  Email maryjo@thewebinaragency.com or myself at joel@thewebinaragency.com if you're interested.

How’d you like a 75% show-up rate for your live webinar? How about a 25% take rate for a tripwire offer? Those remarkable numbers belong to Molly Keyser, a creative who teaches boudoir photographers how to book more clients and make more money. So, if you’re ready to see rates like that for your live webinar, it’s time for you to give a bot a chance.

In this episode, Molly shows you the exact methods and strategies she used to get a 75% show up rate using ManyChat, a tool that lets you create a Facebook Messenger bot for marketing, sales and support. Learn how to use simple growth tools to skyrocket your webinar registrations and effectively boost your conversion rates.

Episode Discussions:

• Why webinars work so well for the photography niche
• Ways to personalize the audience experience during a live webinar
• One critical component to live webinars that many struggle with
• Joel’s marketing objection to ManyChat
• An email-free registration process
• How to implement a one-click registration for your webinar
• Molly's simple tripwire with a 25% take rate
• A pestering yet effective reminder sequence that boosts Molly’s sales
• Using urgency and scarcity in your live webinar follow-up sequence
• How Molly frames freebies for photographers at the end of webinars and includes affiliates
• How long should you offer a webinar replay?
• Why avoiding live webinars is like throwing money away
• Collecting emails and growing your list with ManyChat
• Win the ultimate webinar mega sales bundle
• Molly’s bonus tip to increase webinar registrations using ManyChat growth tools

[2:22] Molly's story:

• Has been a photographer since she was 17
• Business evolved into a profitable portrait studio
• Educates other Boudoir photographers online

[3:05] Has been doing webinars since 2013 but hasn't experienced true success until this year (2017). "Instead of seeking out people that were having great success with webinars, I just decided to do what I thought was best."-MK

[4:22] Webinars are 80% of her business.

[4:54] Why do you think webinars work so well for your business in the photography niche? "They're personalized. Although auto webinars do work, live webinars work way better. Photography is a very personalized type of service."

[6:40] "People don't understand how difficult it is to really get an auto webinar converting...If you want to go straight to automated, just work on a video sales letter." - JE

[7:14] “If you do want to just go straight to an automated webinar, it's pretty much like saying you're willing to throw away $20,000, $40,000, $80,000.”-MK

[7:40] Molly's live webinars each bring in at least $10K.

[10:03] How Molly uses ManyChat:

• One-click webinar registration: Embeds a ManyChat button on a landing page that registers people through Facebook.
• Directed to Facebook Messenger where the registrant selects a date and time to attend the webinar.
• A confirmation ‘thank you’ message responds with the basic webinar info (date, time, link)

[12:49] Molly's simple tripwire with a 25% take rate:

After confirmation, registrants are offered a 50% discount on a $59 product designed to enhance the webinar's experience (via Facebook Messenger).

[18:36] Pestering yet effective reminder sequence:

Frequency: 72 hour, 48 hour, 24 hour, 6 hour, 3 hour, 1 hour

[24:02] Follow-up sequence:

10-hour replay window one hour after the live webinar

Sends 3 follow-up bot messages (10-hour, 5-hour, final hour)

"Some of the best advice I've learned is you're not marketing well enough until you're annoying people."-MK

[26:06] "All you really need is the webinar, getting people on it, and the order form."-MK

[28:41] Molly’s Freebie Frame: On the final webinar slide, photographers get a no-strings-attached complimentary gift and pushes helpful affiliate software.

[35:59] Her 75% show-up rate webinars had a 15% conversion rate.

[36:49] Joel’s ManyChat marketing objection: “What about collecting emails? “

1. ManyChat recently partnered with Zapier, allowing you to integrate your ManyChat list with your CRM.
2. Molly uses Webinar Jam where attendees have to input their name and email to enter the webinar. She collects leads from the attendees.

[40:15] Molly’s bonus tip to increase webinar registrations using ManyChat growth tools:

• Post a lengthy status on your Facebook business page sharing a success story or a ‘helpful tip’ video.
• Insert a CTA, asking those interested in the webinar to reply with “yes” (will work with your word of choice)
• A message is sent to the “yes’s” with available webinar dates and times

Connect with Molly

Ventureshorts.com/listgrowth

Mentioned in this episode:

Win the ultimate webinar Mega Sales Bundle - Over $3,000 in prizes including a free subscription to Deadline Funnel

Episode #17 - Interview w/ Jason Wardrop

Follow and watch a behind-the-scenes look at how I’m personally launching a brand new 6 & 7 figure product from scratch at SoldWithWebinars.com/TV

Join our Facebook group at SoldWithWebinars.com/Experts

Scott Oldford has produced remarkable open rates, click-through rates, and conversion rates using messenger bots and automated technology inside of Facebook — not using his own email autoresponder.

In this episode, Scott gives insight into how he’s leveraging webinars in his business to generate new sales and produce more content. Did we mention he’s fantastic with lead generation?

Episode Discussions:

• The 2 types of bots and the best one for your business
• Implementing different types of webinars inside lead generation
• An in-depth look at the purpose of bots
• How Scott uses natural stories, no scripts, and fun to sell with webinars
• Shiny Object Syndrome – The struggle is real
• Different stages of where you can implement webinars and live training for conversion mechanism
• Scott’s prediction for Artificial Intelligence
• Facebook messenger bots/autoresponders deconstructed
• A specific lead generation strategy that Joel believes will dominate internet marketing
• Scott’s main funnel that includes a 5-day challenge that’s generated millions

[3:07] Scott's golden nugget #1: "People love methods and processes. They'll remember a process before they'll remember you."

[3:43] Scott's intro:

• Best known for "being behind a computer and figuring out how to break things."
• Has been an entrepreneur since he was 7
• Went into $726K in debt by the time he was 21
• Started over in 2015
• Generated $500K in his first year and $3 million last year

[4:14] "I help entrepreneurs grow from a bit below the six-figure to seven-figures quickly. It's easy because it comes back to lead generation."

[5:03] Adopted his mindset toward lead generation from the book "The Millionaire Fastlane" - MJ DeMarco

[7:25] Scott and Joel connected at a mastermind in San Diego.

[7:44] How are you leveraging webinars in your business to generate new sales and produce more content?

"Number one, if you wanna be great, you have to realize there's only one of you."

[8:52] Scott was funding his company on his girlfriend's credit card when he first started out. He had to figure out how to get as many leads as possible, how to build an audience and how to get as many sales as possible for as least as possible.

[10:16] The idea is to use the "Sidewalk, Slow Lane, Fast Lane Methodology."

[10:41] Scott's webinars last around 3 hours. His show up rates are 50%+.

[11:00] How Scott uses natural stories, no scripts, and fun to sell with webinars.

[12:15] His main funnel starts with guides, leads to a 5-day challenge (has generated millions of dollars) and then a 3-hour implementation session.

[13:03] Anyone who joins your webinar has known you for how long? “At least 10 days.”

[14:56] Scott has one evergreen webinar (implementation session that sells $2K product).

Uses a different funnel for the high-ticket program.

[16:29] Does 2 live streams a month and 2 webinars a month.

[18:57] Joel recaps the funnel.

'We all know that webinars are the best conversion mechanism to get people to make a commitment to a purchase."

[20:52] An open discussion: Artificial Intelligence and bots for lead generation.

[21:29] Scotts prediction for A.I.: "By 2021, you won't need to make a marketing funnel anymore."

[23:59] What's a bot? "It allows you to scale intimacy."

[24:28] 2 different types of bots:

1. Smart bots - respond to your language
2. Dumb bots - "yes/no's" (qualifications)

[25:24] A bot is a new way to gather and direct attention.

[26:29] "I think every business should have a dumb bot that qualifies, engages, creates awareness, and takes attention."

[29:43] Joel recaps: "The future of marketing and lead generation is changing as we speak."

[31:27] Facebook's autoresponder and Scott's 89% open-rate success.

[34:19] Joel recaps the episode discussions including Scott's incredible open rates and conversion rates.

[35:55] "I don't try the typical BS webinar tactics anymore. In my opinion, I don't want to have idiot dumb customers and that attracts a lot of idiot dumb customers."-Scott

Connect with Scott:

SSFMethod.com – Join the 5-day Marketing Funnel Challenge

“Or just Google me”-Scott

Mentioned in this episode:

The Millionaire Fastlane – MJ DeMarco

Follow and watch a behind-the-scenes look at how I’m personally launching a brand new 6 & 7 figure product from scratch at SoldWithWebinars.com/TV

Join our Facebook group at SoldWithWebinars.com/Experts

You spend so much time and money creating a webinar and driving traffic to it. But the truth is, whether it’s 60 minutes or 15 minutes, some of your prospects won’t bother watching your presentation. Even though they’re a perfect fit for your offer.

My guest this episode will show you how to earn their business anyway. Felicia Pagesh is a growth strategist and self-described “professional hole-poker.” She’s worked with world-famous experts like Brian Tracey, Mike Koenigs, and Sonya Ricotti.

You’ll Discover

• How to get more sales by flipping your funnel and presenting your offer before your marketing (your mileage may vary, so be sure to test it) [08:34]
• If you have a big drop-off in your webinar view percentage, it doesn’t always mean there’s something wrong with your presentation. It could be any one of these things [15:11]
• Gated content is a thing the past. Why you need to let your audience consume your material in the way that they want [18:22]
• How to squeeze the most juice from your webinar (an asset you spent a lot of time and money creating and optimizing) [23:51]
• All the cool ways to handle objections that you probably haven’t thought of [37:08]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

"Your end promise may be too saturated...you need to map out what your micro-journey wins are inside of your program and start creating power offers within each of them." - Joel

Today we are chatting about content development that I have been developing and sharing internally for the last couple of months. We have implemented this for offer creation, long form and short form webinars, it is something that can be implemented into your business. 

What happens when your power offer falls flat? When your promises fall flat?

What is your big end result promise? 

In this episode:

• Examples
• What to do if your power offer fall flat?
• Explanation - audience and response
• How do we fix it...

Keep a look out for the re-launch of my personal brand coming soon!

Connect with Us:

Subscribe to this podcast and Comment on iTunes.

Are you interested in Joel's High Ticket Courses training? This is his revamped Mini-Webinar course with brand-new content. Check out Joel’s new and improved training here: High Ticket Courses

Get your free case study here.

Looking to work with Joel directly? We offer done for you services and [NEW EFFECTIVE] game plan strategy sessions. Please view our services on the webpage and here -> https://newwaytolaunch.com

Join my Sold With Webinars Facebook group to learn from others and Experts Unleashed for up to date marketing advice!

Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our consulting and done for you services.  Email maryjo@thewebinaragency.com or myself at joel@thewebinaragency.com if you’re interested.

Can you remember the most significant investments that you’ve made? Chances are, you can recall the ad or offer that pulled you in and made you say “yes”.

In this episode I go on a little rant about making your offer memorable to achieve “offer recall” and to maintain your clients’ trust.

You’ll Discover

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

Have you ever felt like traditional business advice doesn’t fit your phttps://getinspired.app/ersonality?

In this episode, I dive into the concept of momentum and how it differs based on your strengths. As someone with a high ‘quick start’ personality and multiple projects in motion, I share how embracing my nature has shaped my business strategy.

I talk about my journey juggling ventures like my software project Inspired, the satisfaction I find in chaos, and the importance of aligning your work with what energizes you. Plus, I break down how to recognize momentum, schedule effectively, and stop beating yourself up for not following a one-size-fits-all approach.

Tune in to discover how to ride momentum waves and build a business that works for you.

Find out here.

💡 YOU’LL DISCOVER:

➡️ Understanding Momentum and Multiple Projects [01:27]

➡️ The Journey of Inspired Software [04:05]

➡️ The Power of Low Ticket Offers [06:03]

➡️ Embrace Your Personality Type [07:44]

…And much more!

🏆 HELPFUL RESOURCES

✅ For a full transcript of this episode, visit our blog.

✅ Get AI-Powered Marketing Ideas – Test drive Inspired as your personalized marketing butler with a 14-day free trial at getinspired.app.

✅ Work With Me – If you’re ready to launch your marketing system, visit joelerway.com to inquire about working directly with me.

✅Want to launch a High Ticket Course to grow your business without adding more work?

Watch our brand new webinar.

✅ Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.

🔔 SUBSCRIBE TO THE PODCAST:

Youtube, Apple Podcasts,  Spotify, Google Podcasts, Stitcher.

👉 FOLLOW JOEL ON SOCIAL MEDIA: 

Facebook, Instagram, Linkedin.

Webinars have been Trevor Turnbull’s only source of sales since 2010. He’s done hundreds of them over the years to sell his popular training programs like LinkedInfulence, a course that helps business owners and entrepreneurs leverage LinkedIn for lead gen. So, does he use live webinars or automated webinars to sell his products? Yes.

In this episode, Trevor shares the strategies and systems that make it possible to run his unique hybrid style combo of live and automated webinars as well as the valuable lessons, experiences, and observations that go along with 7 years of history.

Episode Discussions:

• Why webinars work so well in the business opportunity space
• The 3-minute pitch from a past SWW guest Joel’s used to increase conversions
• How webinars have evolved since 2010 - What worked then, what works now
• Hybrid approach: A sales mechanism for running both live and evergreen webinars
• Include this at the start of your evergreen webinar to build credibility and trust
• Why being transparent and building trust with your audience is so critical
• Why you should still run through your webinar with little to no audience
• How Trevor tested and refined his done-for-you offers using different price points
• Tweaks to improve your one-time offers
• A walkthrough of Trevor’s simple and effective lead magnets and webinar funnel
• Different price points and offers: What has and hasn’t worked over the last 2 years
• Crafting the perfect offer
• The power of the phone call
• Selling programs with vs without support groups
• Successfully building a support community around a program
• You don't need paid traffic to make webinars work!
• Tips on approaching LinkedIn groups for partner webinars and joint promotions

[3:28] Trevor's story:

• Worked in the pro sports industry and used LinkedIn to connect with people
• Connected with Lewis Howes and ran his sports recruiting website for years
• In 2010, sold LinkedIn course (how to get a job in sports) using webinars
• Now uses webinars to sell training programs that show people how to use and leverage LinkedIn for lead generation and conversion

[6:41] How webinars have evolved since 2010:

• Then: It was easier to get people to attend because it was new and different.
• Then: You could go straight to a sales pitch.
• Now: People don't want to be pitched to.
• Now: The sales process is harder and there’s more competition.
• Now: Focus is on building trust, being honest and transparent about the work involved without giving false hope.

[9:49] "What we've been seeing work really well is being transparent and upfront. We're actually making the offer within the first three minutes of the webinar."-JE

[13:06] "People always think 'if I give the offer right away people are going to leave' and it doesn't happen because you're still going to give content."-JE

[14:26] Trevor’s sales mechanism for running live and evergreen webinars:

• Does a combo of live and evergreen webinars each month.
• Everyone that downloads a lead magnet receives an invitation to a webinar.
• If the live webinar is within a week, Trevor's thank you page promotes the live webinar. Otherwise, registrants are directed to the evergreen webinar.

[16:14] Trevor's evergreen setup:

• Uses EverWebinar
• Switched from GoToWebinar to Webinar Jam
• Opens with a 1-minute video that informs the audience the webinar is recorded
• His transparency maintains integrity and builds trust and credibility with his list.

[18:57] Joel turns 100% of high-end done-for-you clients away who refuse to do any live webinars.

[20:15] If no one shows up to your webinar, go through your normal routine anyway. "You'll figure out that one thing you should've said differently...because you've seen it, heard it and know the trigger of how to react to it the next time."-TT

[21:10] Trevor’s advice if you're just getting started with webinars:

Yes — absorb as much info as you can from smart guys like Joel and then stop learning, start implementing and adjust from there.

[21:53] See how Trevor's simple lead magnets and webinar funnel works:

30daysalesmachine.com/checklist

30daysalesmachine.com /profile

30daysalesmachine.com /scripts

[24:53] Tested offers:

• Program price point: started at one-time fee of $997
• Tested: phone sales with a price point of $997 vs selling directly on a webinar for $497 straight to an order form
• Result: same amount of conversions
• Currently: focuses efforts on selling via webinar because it takes less time but still offers a phone call option (50% close rate)

[28:30] Trevor's upsells:

• "Accelerator Package": one-time offer, done-for-you service (light & plus versions available). Price points vary from $997 - $6K per campaign.

Future upsells:

• Paid access to support group
• LinkedIn makeover package
• Sales Team Accelerator package

[31:37] "I'm finding that our business is evolving based on the feedback we get from webinars. People tell us what they need and we build it."-TT

[35:52] Joel's course currently sells for $997 via webinar (increase in coming months) without a support group. Planning a one-time offer, 14-day free trial for webinar community.

[39:14] Trevor's winning tips on approaching LinkedIn groups for partner webinars and joint promotions

Connect with Trevor

Connect with Trevor on LinkedIn – mention this episode of Sold With Webinars!

30daysalesmachine.com

Mentioned in this episode:

Trevor’s lead magnets:

30daysalesmachine.com/checklist

30daysalesmachine.com /profile

30daysalesmachine.com /scripts

I want you to figure out how you can target the person in your market who needs the least amount of educating possible and usually that is the person who has already tried something in your expertise and has failed...

Let me explain: 

• Five levels of product awareness;
• We want to go after the market who needs the less amount of educating possible;
• Cut out hurdles and go after those who are already sold on your product or service;
• Those who believe in what you are selling but have failed with other products and services;
• Much more ready to make a decision; less gaps that you need to overcome.

Keep a look out for the re-launch of my personal brand coming soon!

Connect with Us:

Subscribe to this podcast and Comment on iTunes.

Are you interested in Joel's High Ticket Courses training? This is his revamped Mini-Webinar course with brand-new content. Check out Joel’s new and improved training here: High Ticket Courses

Get your free case study here.

Looking to work with Joel directly? We offer done for you services and [NEW EFFECTIVE] game plan strategy sessions. Please view our services on the webpage and here -> https://newwaytolaunch.com

Join my Sold With Webinars Facebook group to learn from others and Experts Unleashed for up to date marketing advice!

Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our consulting and done for you services.  Email maryjo@thewebinaragency.com or myself at joel@thewebinaragency.com if you’re interested.

Would you like a peak behind the curtain at my low-ticket funnel?

Wait...did I say low-ticket?!

Yes, I did.

You know my whole vibe is high ticket offers, right?

I made my bones in the Internet marketing space by ignoring conventional funnel-based marketing, and using Power Offers and Mini Webinars that lead to high ticket offers.

But you might not know that I started out doing low-ticket offers.

It went...OK. Kind of.

I broke even, but here’s the thing: We’re not in business to break even!

In this episode of Sold With Webinars I share the nitty-gritty details of a low-ticket funnel I did for our Power Offer Workshop.

The workshop itself was a HUGE success.

The feedback has been off the charts, and out of 310 sales, only seven people refunded. It’s even been compared to masterclasses costing thousands — not bad for a $37 product!

The funnel for this offer has done pretty well (we’re into five figures), but part of my purpose in sharing this is to, once again, remind you that if you follow the traditional method of funnel-based marketing — Ascension Model, Value Ladder, self-liquidating offers — I just don’t believe it’s the right path to generating lots of income.

I am ~not~ saying it doesn’t work. There are plenty of people out there who have made it work.

But basing your entire strategy on pushing leads from low-ticket offers through upsells and OTOs in the hopes that they’ll bite on your high ticket offer can be a long, frustrating process.

I’ll never go back to that model.

So why did I do it?

Watch, listen or read to find out.

You’ll Discover

• Why I killed a low-ticket offer after a year.[02:57]
• How I used broad positioning with my niche [06:42]
• Why low-ticket funnels are not for the faint of heart [09:24]
• What I’m most interested in learning from this project [10:29]
• What I changed on the fly — and it worked [18:00]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

Why do we keep pushing to make more money?

Have you fulfilled your purpose?

Finding your gift, sharing your gift and success to others is fulfillment in life.

Here are my thoughts on that:

You’ll Discover

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want the playbook for launching and growing your own course for $2,000 or more? Grab our book High Ticket Courses

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

There’s no question that Power Offers are extremely powerful — no pun intended. In our Power Offer Workshop, some of our clients have made up to $20k in one day.

But what is it specifically that charges them up to get you consistent buyers? In this episode I dig into how to develop a Power Offer that will attract your best customers, and the psychology of developing your script. If you’re interested in making one of your own, head over to powerofferworkshop.com to make one of the best (and low-cost) investments for your business.

You’ll Discover

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

How can you create a new entry point for a market that captures a whole new audience so you can now change the outcome of what's been happening? That was the question Lukas Resheske was faced with when he was tasked to sell a dying market. Lukas is a professional copywriter, copywriting mentor, author, and digital and sales funnel expert. He discusses a project of his where he generated over a million dollars from a webinar in a dying niche. Lukas shares that your ability to teach and to show that you know what you're talking about, helps in a sophisticated marketplace. He shares the importance of learning how to analyze your market, learning how to analyze your offers, and discovering how to pivot and how to create new angles for markets that may dictate if your offer is dying or not. Learn how to drastically improve your conversions as Lukas shares how to be a better marketer and advertiser and make your program sell like hotcakes.

I want to talk about how to become a celebrity in your niche.

And I have a story to share and a little piece of information behind this and it is interesting.

It is a fascinating experience to get discovered and recognized by people.

Find out here the formula to become the celebrity that you can become.

You’ll Discover

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

"Over - Marketing" - what is it and why you should NOT do it. Learn from my experience in this episode of Sold With Webinars!

Late 2016: we were really struggling with paid traffic... I was feeling imposter syndrome and we were really having a tough time generating any qualified applicants. Now, I know numbers and I have created tons of successful webinars, but I could not create that predictability in my business at that time.  After 6 months of this struggle, it finally dawned on me...a new way to generate clients.

In this episode:

• Re-organize, re-think the way you launch courses, services, products;
• We launched the mini-webinar -> get your buyers to raise their hands;
• Launch multiple offers at the same time;
• Leverage these types of funnels to quickly get a response and clients;
• Our new webinar: High Ticket Courses;
• Lead with an offer;
• Generate a buzz and supplement with marketing;
• My "three - phrases" - how I think of ALL offers and how it fits into our "Perfect Expert" model.

Connect with Us:

Need help with your messaging?  Do you feel like you are suffering from the Expert's Curse or Expert's Dilemma?  Now accepting new consulting clients; review our services and apply now!

Get your free case study here.

Building or optimizing your webinar? Check out our Webinar Super Success Summit!

Interested in learning more about our services, check out www.thewebinaragency.com

If you are interested in our Mini-Webinar Accelerator course, click here for more information. 

Check out The Webinar Vault for an inside look at how I review and critique webinars.

Join my Sold With Webinars Facebook group to learn from others and Experts Unleashed for up to date marketing advice!

Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our consulting and done for you services.  Email maryjo@thewebinaragency.com or myself at joel@thewebinaragency.com if you're interested.

"Your message attracts and repels people" -Joel

A peek inside what we have been working on and how things are working for us... 

Behind the Scenes:

I am a huge advocate for messaging; the right messaging for the right buyers. So how can we test while spending less.  Our ads have hit a stagnant point, a scaling block.  I think we have hit our threshold with the message and the audience. So we need to change our audience and change our message to appeal to this audience. 

We are currently in testing mode.  

Conversion rate optimization is what we are really learning. Scroll rates, where are they dropping off, etc. 

So what's on the horizon: 

• Nobody is really teaching rate optimization from ad to funnel; I want to change this;
• I am working on how to optimize every step on the customer journey from click to close.

My new GOAL: how can we measure, optimize and monitor every step.

Through our testing, my cost per link clicks has gotten as low as 20 cents! So I will be continuing our testing and will fill you in as we move forward...

Exciting things ahead, I promise!

If you want to get involved in my tribe and learn more about what we are doing firsthand, please check out our high ticket courses program here: https://htcwebinar.joelerway.com/register

Cheers to your success!

Keep a look out for the re-launch of my personal brand happening now!

Connect with Us:

Subscribe to this podcast and Comment on iTunes.

Are you interested in Joel's High Ticket Courses training? This is his revamped Mini-Webinar course with brand-new content. Check out Joel’s new and improved training here: High Ticket Courses

Get your free case study here.

Looking to work with Joel directly? We offer done for you services and [NEW EFFECTIVE] game plan strategy sessions. Please view our services on the webpage and here -> https://newwaytolaunch.com

Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our consulting and done for you services.  Apply here!  For any questions, email myself at joel@thewebinaragency.com.  Thanks!

Hey - what's going on, webinar pros?

Oh boy - you guys are in for a treat! Welcome to another episode of Sold with Webinars. Changing it up today; we have a guest expert.  Someone I am bringing on THREE times now. You know if I have someone on my show three times, they are good!

Travis Stephenson is an affiliate marketer, software entrepreneur, marketing coach and public speaker in addition to being a webinar expert!  He has a very interesting method of boosting his sales using messenger bots! 

Travis is the CEO at Chatmatic; is an Affiliate Marketing and Affiliate Marketing trainer. He specializes in teaching people how to create a businesses for themselves or helping people grow their already running business to a new scale. Whether it's a brick and mortar business or an online based business, he helps those companies get more traffic to their site/ store.

State of the industry:

• Number 1: Messenger is not going to replace email.  Messenger is, at its core, a conversation.  Nothing can convince someone to buy quicker than talking with them.  There is a comfort in knowing that you will be able to speak with someone.  
• The most effective thing you can do is let the conversation allow that person to out of their own way.
• You can buy engagement BUT you cannot buy conversation -- because it has to be REAL.
• We tested in with $30K --> the results were incredible!!
• --> We reached more people, our lead cost went way down and our sales went way up.

Plus:

• Advantage of using conversation aka messenger bots
• Be the "speaker on the stage";
• How do I get more people to sign up or show up for the webinar?;
• The difference between comment baiting and incentivizing conversation;
• Messenger BOT sounds very automated... it's NOT at all, it needs to be personal!
• Do not think of it as "messenger or email", look at it as an asset deliverable program.
• "We expect the world to come to us now"... so do not ignore it, messenger is a way for them to connect with you.

Check out Travis' software, Chatmatic: https://www.chatmatic.com/

and check out --> http://live.chatmatic.com/login.php

Find Travis and connect on facebook.

- Also -

If you are interested in what we are discussing on this podcast:

Check out The Webinar Vault for an inside look at how I review and critique webinars. 

Join my Sold With Webinars Facebook group to learn from others and Experts Unleashed for up to date marketing advice!

Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our new service, The Perfect Expert. Email me at joel@thewebinaragency.com if you're interested.

The majority of your success is making sure that you are getting the right people into your funnels, into your webinars, who are interested in your products and services... - Joel

In This Episode:

• Insights - the most important things you need to concentrate on to get results;
• Mention of Experts Unleashed podcast with Brian Kurtz (now live);
• A look at client results and angles;
• You don't know what lever will "unleash the Niagara Falls";
• Audience and targeting = success;
• The "who" and your market;

"You have to fall in love with the process of Marketing."

Book Recommendations:

Overdeliver by Brian Kurtz 

Link --> https://overdeliverbook.com/

Connect with Us:

Subscribe to this podcast and Comment on iTunes.

Check out Joel's new and improved training: High Ticket Courses 

Get your free case study here.

Looking to work with Joel directly? We offer done for you services and [NEW EFFECTIVE] game plan strategy sessions. Please view our services on the webpage and here -> https://newwaytolaunch.com

Building or optimizing your webinar? Check out our Webinar Super Success Summit!

If you are interested in our Mini-Webinar Accelerator course, click here for more information. 

Check out The Webinar Vault for an inside look at how I review and critique webinars.

Join my Sold With Webinars Facebook group to learn from others and Experts Unleashed for up to date marketing advice!

Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our consulting and done for you services.  Email maryjo@thewebinaragency.com or myself at joel@thewebinaragency.com if you're interested.

It has been a while since I’ve had a guest on Sold With Webinars. Whenever I bring somebody on the guest podcasts I make sure that it is worth your time investment and you get the most out of your listening time as much as possible.

Todd Brown is one of my mentors, and he is somebody whom I always reference with. I have progressed a lot from his teachings and the two biggest things that apply most to my methodology are the unique mechanism and the offer awareness spectrum.

In this episode, we talked about the two very important things when it comes to developing sales messages: marketing an intellectual property, and offers.

We wrap up by diving into the heart and soul of marketing, and the crazy proposition offer that is hard to say no to.

This is one of the best conversations in my guest podcasts. You will get a lot from this, as I do!

You’ll Discover

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want the playbook for launching and growing your own course for $2,000 or more? Grab our book High Ticket Courses

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

Can service-based businesses launch high ticket offers?

Maybe...

The answer isn’t as straightforward as you might think.

I always try to be up front, and as clear as possible when talking about what types of service businesses are a good fit for high ticket offers.

The truth is, this is not universal. There are some things that don’t translate well into high ticket offers.

But sometimes, there are things that just need to be packaged and/or positioned differently to become awesome high ticket offers.

Example: You might recall that I recently worked with an attorney who wanted to go a certain direction with his offer. Honestly, I wasn’t really on board.

But as we were having a consulting call, he mentioned something that made me sit up and take notice; one of those “pump the brakes” moments.

We ended up positioning him with a totally different (and very exciting) offer, doing something he was already doing for his clients.

Sometimes all it takes is a willingness to step back, and take a good hard look at what you do. Add in some discussion, a little give-and-take and brainstorming, and you might discover a way to package your expertise in a way you hadn’t considered — but that serves clients well.

You’ll Discover

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

People enjoy getting a message from you...they respond well with that personal touch from you. - Joel

In This Episode:

• Conversational automated webinars
• Mini - Webinars / High Ticket course conversion rates
• How "chat sales" saved my calendar and sanity!
• People respond well to receiving messages and conversation starters.
• Remember: you must also have a good offer, message and webinar.

Helpful Links:

• As mentioned in this episode we use Sales Msg for our chats / text messages.  Check them out here -> https://salesmessage.com/get-started-now

Connect with Us:

Subscribe to this podcast and Comment on iTunes.

Are you interested in Joel's High Ticket Courses training? This is his revamped Mini-Webinar course with brand-new content. Check out Joel’s new and improved training here: High Ticket Courses

Get your free case study here.

Looking to work with Joel directly? We offer done for you services and [NEW EFFECTIVE] game plan strategy sessions. Please view our services on the webpage and here -> https://newwaytolaunch.com

Building or optimizing your webinar? Check out our Webinar Super Success Summit!

If you are interested in our Mini-Webinar Accelerator course, click here for more information.

Check out The Webinar Vault for an inside look at how I review and critique webinars.

Join my Sold With Webinars Facebook group to learn from others and Experts Unleashed for up to date marketing advice!

Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our consulting and done for you services.  Email maryjo@thewebinaragency.com or myself at joel@thewebinaragency.com if you’re interested.

Over the weekend, I hit a significant milestone.

I want to create an important message regarding momentum, expectations, and progress.

Too often, I see people make progress and then cannibalize their success.

Doubts started creeping into their minds.

Let me disclose what I am talking about.

Find out here.

You’ll Discover

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

In this episode of The Joel Erway Show, I dive into the critical role of education awareness in building effective marketing funnels. I share my approach to choosing the right funnel type, using my own experience launching a new case study funnel for my consultancy. You'll also hear insights from the marketing funnels I’ve built for my software, Inspired, and why tailoring strategies for different customer avatars is key. I break down how to determine the level of education your customers need to make informed decisions and offer practical guidelines for selecting the right funnel approach. This episode is packed with actionable advice to help you create targeted marketing campaigns that serve both immediate and long-term customer needs.

💡 YOU’LL DISCOVER:

➡️ Understanding Your Target Audience [01:03]

➡️ Marketing Strategies for Different Avatars [02:28]

➡️ Tailoring Your Marketing Funnel [04:46]

…And much more!

🏆 HELPFUL RESOURCES

✅ For a full transcript of this episode, visit our blog.

✅ Get AI-Powered Marketing Ideas – Test drive Inspired as your personalized marketing butler with a 14-day free trial at getinspired.app.

✅ Work With Me – If you’re ready to launch your marketing system, visit joelerway.com to inquire about working directly with me.

✅Want to launch a High Ticket Course to grow your business without adding more work?

Watch our brand new webinar.

✅ Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.

🔔 SUBSCRIBE TO THE PODCAST:

Youtube, Apple Podcasts,  Spotify, Google Podcasts, Stitcher.

👉 FOLLOW JOEL ON SOCIAL MEDIA: 

Facebook, Instagram, Linkedin.

"It is so important for you ... for anyone to be able to pivot not just their offer but who they are targeting for their offer because the WHO can make millions of dollars of difference." - Joel

In This Episode:

• New things we are doing and insights;
• High Ticket Courses;
• Market / Audience Selection and pivots.
• Importance of the "WHO"

Connect with Us:

Subscribe to this podcast and Comment on iTunes.

Check out Joel's new and improved training: High Ticket Courses 

Get your free case study here.

Looking to work with Joel directly? We offer done for you services and [NEW EFFECTIVE] game plan strategy sessions. Please view our services on the webpage and here -> https://newwaytolaunch.com

Building or optimizing your webinar? Check out our Webinar Super Success Summit!

If you are interested in our Mini-Webinar Accelerator course, click here for more information. 

Check out The Webinar Vault for an inside look at how I review and critique webinars.

Join my Sold With Webinars Facebook group to learn from others and Experts Unleashed for up to date marketing advice!

Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our consulting and done for you services.  Email maryjo@thewebinaragency.com or myself at joel@thewebinaragency.com if you're interested.

Hey, what's going on Experts? Welcome to another episode of Sold With Webinars!  I have never been more excited about a podcast episode as I am with this one!

What does a bowl of fruit, wrapping paper, boxes and Christmas presents have in common?

If you have ever struggled to get a response with your marketing and sales messages, you HAVE to listen to this. This is one of the BIGGEST breakthroughs we have had!

This can apply to everything in your business especially webinars. 

And if you like what you hear - email me because I WANT to know what you thought of this episode; joel@thewebinaragency.com

Over the past couple of weeks, we have been doing some amazing things!  We have been working with some awesome clients - I have had numerous power offer calls over the last couple of days with our The Perfect Experts clients.  What is so cool is that these clients are getting RESULTS IMMEDIATELY. 

So what if people aren't responding to you? How have we dealt with this?

• "Square peg, round hole with a really really really heavy hammer"
• Think about whenever you get a present -> you are so excited about what's inside as a recipient!  Wait... how does this relate to sales messaging, presentation, perception?
• We are so focused on the box, the wrapping the paper, the shell... but what your buyers really want is what's inside.
• Are you too in love with your product or system that don't realize that your customers only care about what is inside?
• "Sell the fruit, not the bowl!"

Interested in The Perfect Expert? Check out our FB page here: https://www.facebook.com/groups/233372473683865/

Or contact maryjo@thewebinaragency.com for more details.

Join our Sold With Webinars facebook group: https://www.facebook.com/groups/196719864399304/

Interested in how I critique dozens of webinars? Join The Webinar Vault for a peek inside my expertise... diagnosing and dissecting webinars at www.soldwithwebinars.com 

Thanks for listening!

Today we are going to discuss something interesting that is happening in our campaigns...

We have launched a new webinar, which is doing really well. We launched our new ads, received some good results, but then suddenly began to see some negative comments.  I respond to every single comment on the ad - the good and the bad.  

So although the ad started to receive a lot of comments, it was doing really well. So I wanted to take a look at the ad and see why.

Listen in for my findings...

Connect with Us:

Subscribe to this podcast and Comment on iTunes.

Are you interested in Joel's High Ticket Courses training? This is his revamped Mini-Webinar course with brand-new content. Check out Joel’s new and improved training here: High Ticket Courses

Get your free case study here.

Looking to work with Joel directly? We offer done for you services and [NEW EFFECTIVE] game plan strategy sessions. Please view our services on the webpage and here -> https://newwaytolaunch.com

Building or optimizing your webinar? Check out our Webinar Super Success Summit!

If you are interested in our Mini-Webinar Accelerator course, click here for more information.

Check out The Webinar Vault for an inside look at how I review and critique webinars.

Join my Sold With Webinars Facebook group to learn from others and Experts Unleashed for up to date marketing advice!

Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our consulting and done for you services.  Email maryjo@thewebinaragency.com or myself at joel@thewebinaragency.com if you’re interested.

I had an eye-opening conversation with Todd.

And, I want to share with you the difference between being an offer owner and a marketer.

Knowing the difference between those two roles; offer owner and marketer is very critical.

I want to share those learning experiences with you as I encountered them, because I know they are valuable as well.

You’ll Discover

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

Have you ever wondered about the dangers of growing too quickly?

 Let’s talk about what happens when you grow fast and what the expense is costing you for expanding too quickly.

 I have a valuable lesson for you if you want to overgrow.

 Find out here.

You’ll Discover

• You don’t have to reach millions of people. [2:23]
• People who are blown up overnight come with a massive risk of having a weak foundation. [4:26]
• You got a rock-solid foundation when people battle for you when stuff goes wrong. [6:50]
• The faster you grow, the harder you fall. [7:51]
• Don’t take your audience for granted. [12:49]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

 Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

 Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.

 Subscribe to the podcast:

Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

 Follow Joel on social media: 

Facebook, Instagram, Linkedin.

What if I told you that you can do so much more with paid ads code?

With paid ads, the opportunities and benefits are endless.

Some common beliefs and misconceptions are all leads and appointments are created equal, well that is not just the case.

Here are my thoughts on that.

You’ll Discover

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want the playbook for launching and growing your own course for $2,000 or more? Grab our book High Ticket Courses

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

When I started to launch my high ticket courses and my coaching programs back in the day, I didn’t have a clear idea of what a customer journey was.

I realized that a customer journey means to take somebody from point A to point B.

When you set the customer journey correctly, they will be your customer for life.

Find out here the importance of the customer journey.

You’ll Discover

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

Jam packed episode alert!

The "Mega-Webinar" Funnel!

I have been doing a ton of recording today within our facebook group, Sold With Webinars. And if you are not already, join our Sold With Webinars facebook group -> Join here: https://www.facebook.com/groups/196719864399304/

Today within the group, we had two webinar ad experts appear LIVE.  They donated their time and broke down some of our members ad accounts LIVE. SUPER valuable! 

Then I did a live training - a live breakdown of Dr. Axe's webinar funnel.  And it was a lot of fun! The group got to listen to me watch the webinar live and break it down. Literally everyone got a peek into how my brain operates when I break down webinars for my clients.

Now I am not going to give away all the secrets, but here are some of the things I wanted to share with you now:

• Dr. Axe paired up two funnels into one;
• The "Mega Funnel" was AWESOME;
• When I build/write webinars I am always crafting the messaging, content and angles.  This is all of your hot, warm, and cold traffic content - USE THIS CONTENT again and again;
• Repurposed content is what we do -> when you complete your webinar you are also completing content that can be used in different forms and in different places;
• So many "ah-ha" moments during my live...

I want to inspire you -> WEBINARS can be used in so many places.  You can get so much traction out of one webinar; treat it as fifteen pieces of content, not just one. 

If you want to listen in on the live webinar breakdown of Dr. Axe's webinar, please join our group, The Webinar Vault.  I am offering a 7 day free trial. If it's not for you, just let us know and we will cancel your subscription, no charge, within the first seven days.  Thereafter it is a monthly subscription. 

More details here: www.soldwithwebinars.com 

Please Join Us!

The Webinar Vault:

Sold With Webinars facebook group:  

https://www.facebook.com/groups/196719864399304/

Experts Unleashed facebook group -- PLUS check out our newest launch, The Perfect Expert

https://www.facebook.com/groups/233372473683865/

I’ve been asked, on more than one occasion, how I was able to scale my high-ticket programs to 7-figures.

Some business owners get stuck doing done-for-you services, or group coaching, or courses, and can’t figure out how to grow beyond the $30-50k/month mark.

I know because I was one of them. I’ve been through multiple iterations of trying to scale to 7 figures.

And I’ve made several mistakes along the way - even to the point of almost going bankrupt (find out why at 06:20.)

In this episode, I share 6 insights from my own journey scaling to 7-figures. And I hope they’ll help you with yours.

You’ll Discover

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

Laurel Portie is an absolute rockstar when it comes to paid media, advertising, and being an A-player. 

 If you have been following me for a long time, you know I’m not a low-ticket guy. But Laurel cracked the code with low-ticket using one of my offers: www.powerofferworkshop.com.

 In this episode, we break everything down: what Laurel did to make this all work, why I couldn’t crack this code, and how you can use this strategy to make your ads crush.

 If you’re curious about how to make low-ticket work, this episode is for you.

Connect with Laurel here:

https://www.laurelportie.com/

http://www.adcoachingfor7.com/

You’ll Discover

How Laurel’s background in television created her unique approach in the ad space [3:59]

A breakdown of Laurel’s funnels [11:00]

What is Power Content? [15:36]

Why Laurel runs top of funnel to cold audiences [17:06]

You don’t necessarily need to write new copy when creating new ads [20:28]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

 Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

 Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.

Subscribe to the podcast:

Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: 

Facebook, Instagram, Linkedin.

We have another huge case study and success story today.

He came into one of my programs back in 2019 and is getting to launch a new offer.

He is the owner of a digital marketing agency, raised his prices, and got his first sale after he raised his prices.

Tyler Narducci is doing incredible things.

Find out here.

You’ll Discover

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

How are you going to optimize your webinars? If you have a piece of content that you are sharing with your audience, why do they need to pay attention? If you're going through your webinar and you include three, four, five pieces of content that you want to share with them, why is each piece of content important? If you're adding components to your offer, why is each component important? This sounds simple, but it is not easy and it is very important. If you could explain the reasons why with everything that you talk about, you will become a much more effective communicator in all of your messages, marketing, and sales language and drastically improve your conversions.

Charles Byrd is growing his business organically through non-paid marketing methods. Translation: He doesn’t use any paid traffic to grow his list. Instead, he methodically and successfully uses joint ventures and affiliate webinars.

In this episode, Charles shares how to leverage other people’s audiences to promote products and services using JV ventures and affiliate webinars and how and why everyone wins.  

Episode discussions:

• Tips on how to reach out to influencers on Facebook
• Good strategies to help build your list, make sales in the process and build goodwill in the marketplace
• The difference between webinar swaps and affiliate or joint ventures
• The best ways to make connections at live events
• The most important asset in your business when it comes to webinars
• A look into Charles’ productivity course, “Zero-to-60 with Evernote”
• Why webinars are ideal for promoting to other people's lists
• How to meet high-quality connections

[1:58] Charles intro:

• 15-year career in Silicon Valley

"I thought, 'Hey! I wanna work for no one!"

• Launched a productivity course focused on teaching entrepreneurs to "kill the chaos of info overload by learning to apply Evernote to their business and life".
• Had no list and pulled people in through LinkedIn connections
• Learned how to do joint venture partnerships

 [4:06] Webinar swaps: promote your partner's webinar to your audience in exchange for promoting your own product to their audience. 

[4:19] Affiliates or joint ventures: promote someone else's product to your audience and split the revenue from that webinar.

[6:28] Charles' first webinar had over 1,000 people on it.

[7:12] "Lots of people want to be more productive and in fact, 92% of people I speak to have heard of Evernote, 3/4 of them already have it."

[8:56] Joel recaps: “Essentially what Charles is doing is leveraging other people's audience to grow his own audience.”

[9:19] "Your list is your most important asset in your business."

[9:55] "It's a win for them because you're bringing their people this fresh perspective and good ideas and a win for you because I started with no audience."

[10:40] What does the process look like when you reach out to bloggers and podcasters? "Find groups that have the kind of people you're looking for on Facebook like entrepreneur groups and internet marketing-type groups."

[12:06] If you don't already have a network, Charles recommends you:

• Find active members in the groups
• comment and like some of their stuff
• contribute to the conversation
• message them

[13:22] Joel recaps:

Charles is finding his target audience of influencers first and engaging them by liking and commenting on their Facebook posts.

[15:35] "Ping em and ask. I've never had anyone decline. Why wouldn't they take a meeting, ya know?"

[16:02] The best outreach strategy is adding value to them first before you ever ask for anything in return.

[16:47] Like and share their posts and introduce them to people who can help them with an issue or solve a problem.

[18:06] "Let’s say you're home alone. It's crickets. It's quiet. You're an entrepreneur wondering why the world is so quiet...this is how you start getting more interaction."

[20:02] Charles did 5 partner webinars in 9 months. Now he books 2-6 webinars every week. Sometimes 2 webinars a day (books them Tues, Wed, Thurs). Grows his list at about 2,000 a month.

[20:49] He's grown his list from 0 to 7,000 in about 4.5 months.

[21:42] Why do you think joint venture webinars and promotions work so well for this strategy? "Because you're providing value up front."

[22:09] "You gotta light their imagination and awareness to the bigger impact the message that you're sharing has."

[22:36] The promise of Charles' course is "You'll spend 3 hours in the course, you'll save 3 hours a week going forward."

[23:01] A minimum of 10% of people buy. Charles has had it as high as 42%.

[24:00] "It's a win for the partner because I just showed up and provided a free training to their audience, the buyers get the deeper-dive course that will save them 3 hours a week and the partner gets 50% commission in my case."

[24:29] As you deliver more webinars, conversions increase, messaging gets smoother and deliveries get better.

[24:59] "Webinars are the ultimate form of content marketing. You’re able to teach, you're able to wow people and you're able to give them this transformation in a 45-60-minute presentation."

[27:44] Charles on live events:

• Live events pay for themselves.
• There's no better way to build relationships than meeting people in person.

[29:26] In January, Charles went to 8 cities in 5 countries and did 14 live webinars.

[30:44] "If somebody signs up for a webinar and attends, they're 4-6x more likely to buy just because they showed up to a live webinar."

[31:21] The movers and shakers who fly to events are super high-quality people you want to connect with.

[33:55] Webinars are ideal for promoting to other people's lists because you provide content, value, goodwill to the audience and give them the opportunity to continue to follow you.

Connect with Charles:

• KillTheChaos.pro
• PureJV.com

Follow and watch a behind-the-scenes look at how I’m personally launching a brand new 6 & 7 figure product from scratch at SoldWithWebinars.com/TV

Join our Facebook group at SoldWithWebinars.com/Experts

Did you know there is more than 1 type of Power Offer? This is the time to listen up — the success stories on this topic will blow your mind.

When people are looking to invest in themselves, one of the most powerful things that they can believe in is their belief in their own personal transformation.

You are the ultimate transformation of the people you attract. In this episode, I spotlight some of my clients that have had incredible success using their identity to create their Power Offer.

You’ll Discover

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

We are trying something a little different today! I know I have a lot of listeners who are coaches, consultants and course creators.  We typically do not talk specifically about fulfillment, but that is what we are going to concentrate on today.

Mariana is a Certified Business Coach + Consultant and international best selling author. She helps seasoned coaches and consultants scale their businesses by creating and launching their profitable group coaching programs. You can catch her podcast The Impact Driven Entrepreneur Podcast on her site ImpactDrivenEntrepreneur.com.

In this Episode:

• Mariana's approach to a group coaching model;
• How to serve clients better;
• How Mariana's group programs differ from others;
• Support for group members;
• Structure of group coaching calls;
• Mariana's journey;
• Scaling;
• Group vs. One-on-One;
• What is the main thing entrepreneurs are struggling with when it comes to fulfillment;
• Importance of community;
• And much more...

Connect with Mariana:

• Webpage and Podcast link

Connect with Us:

Subscribe to this podcast and Comment on iTunes.

Get your free case study here.

Building or optimizing your webinar? Check out our Webinar Super Success Summit!

If you are interested in our Mini-Webinar Accelerator course, click here for more information. 

Check out The Webinar Vault for an inside look at how I review and critique webinars.

Join my Sold With Webinars Facebook group to learn from others and Experts Unleashed for up to date marketing advice!

Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our consulting and done for you services.  Email maryjo@thewebinaragency.com or myself at joel@thewebinaragency.com if you're interested.

We are going talk about, quite possibly, a $120,000,000 marketing lesson! 

We are going to discuss an advanced marketing tactic, a potentially powerful tactic.

Quite honestly, you can apply this to any marketing strategy or tactic! 

I recently invested some money to better my webinar skills for you guys!  Webinars are always changing, we always have to keep sharpening our skills and bettering our skills. 

• Hero's journey story: important or not, useful or not?
• Value money over time
• "Going in blind" vs. leading with "the what" and conversion rates
• But give them a reason to stick around
• And more....

Let me know what you thought of this episode - email me at joel@thewebinaragency.com 

Interested in The Perfect Expert? Check out our FB page here: https://www.facebook.com/groups/233372473683865/

Or contact maryjo@thewebinaragency.com for more details.

Join our Sold With Webinars facebook group: https://www.facebook.com/groups/196719864399304/

Interested in how I critique dozens of webinars? Join The Webinar Vault for a peek inside my expertise... diagnosing and dissecting webinars at www.soldwithwebinars.com 

Thanks for listening!

I’ve been lucky enough to witness the incredible growth and success of multiple members of our Mentorship program. And today I want to spotlight one in particular.

Brad is in the trading space and was looking for a way to diversify his traffic. He learned all he needed to know about YouTube Ads not from paid classes or coaches, but by listening to interviews on these Sold With Webinars podcasts episodes. Don’t sleep on free content — it’s here for a reason!

You’ll Discover

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

How do you get people who have never heard of you before to raise their hand and say, “Yes, I want this”?

Recently I’ve been fueled by this fire to help clients solve their issue of building their business around paid ads.

When I bring up to clients the possible need to rework their offer, the walls come up. What you need to understand is, the way you are currently generating clients might be costing you more money, time, and effort than necessary.

How can you expand your offer to reach even more people and maintain these clients?

You’ll Discover

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

I had a conversation with my buddy Cole Gordon recently, and we were talking about how to get people interested in offers within the marketing niche.

He gave me some great insights that I want to share with you.

Over time, your promises are going to evolve in the marketplace. The #1 thing you absolutely need to do is get to know your audience. What have they tried in the past, and why weren’t they able to get the results they want? How can you meet them where they’re at, and offer them something they need?

You’ll Discover

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

I have never posted a podcast episode on both Sold With Webinars and Experts Unleashed, but having Mike Dillard as my guest I knew that this is a conversation that will be golden for both of my audiences.

Mike is a master of creating passive investments into passive incomes. And the backstory of how he came to be where he is now is a strong one, so buckle up.

In this episode, we cover a lot of juicy stuff. Mike shares about the importance of aligning your neurochemistry, subconscious programs, and investment strategies so you can make the best decisions with what to do with your money.

We wrap up by diving into passive investments and cryptocurrency, and Mike gives us some insight on which kind of crypto is the best to invest in for different needs.

This is a powerful conversation, so I hope you’re ready to jump in. Mike is also opening up his program for a special price just for my audience, so make sure to listen till the end to take advantage of this awesome offer.

You’ll Discover

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want the playbook for launching and growing your own course for $2,000 or more? Grab our book High Ticket Courses

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

Have you ever felt like traditional business advice doesn’t fit your personality?

In this episode, I share my journey of realizing that chasing the typical internet marketing goals of reaching seven or eight figures didn’t align with who I am. I talk about how adopting what I call "the lawsuit test" helped me create a manageable business model that plays to my strengths and brings me peace of mind.

I dive into the pitfalls of scaling offers without considering personality type, as well as the ethical and personal challenges that come with rapid growth. I also emphasize the importance of finding the right business model and acquisition system that truly fit you—so you can succeed without compromising your values.

Tune in to discover how to recognize momentum, schedule effectively, and build a business that works for you.

Find out here.

💡 YOU’LL DISCOVER:

➡️ Bronco-ing with Joel: Marketing Insights [01:34]

➡️ The Lawsuit Test: A Personal Experience [02:10]

➡️ Understanding Your Personality Type [07:22]

➡️ The Reality of Scaling to Eight Figures [10:07]

…And much more!

🏆 HELPFUL RESOURCES

✅ For a full transcript of this episode, visit our blog.

✅ Get AI-Powered Marketing Ideas – Test drive Inspired as your personalized marketing butler with a 14-day free trial at getinspired.app.

✅ Work With Me – If you’re ready to launch your marketing system, visit joelerway.com to inquire about working directly with me.

✅Want to launch a High Ticket Course to grow your business without adding more work?

Watch our brand new webinar.

✅ Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.

🔔 SUBSCRIBE TO THE PODCAST:

Youtube, Apple Podcasts,  Spotify, Google Podcasts, Stitcher.

👉 FOLLOW JOEL ON SOCIAL MEDIA: 

Facebook, Instagram, Linkedin.

I think a lot of people can relate to this podcast.

I wanted to share with you a conversation I had with my friend, it is about change.

This would be helpful for some of you, as you are going through your own journeys and experiences.

Find out here.

You’ll Discover

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.

People don’t read. They just go by what they see on the big promise, and skip the rest of the page.

You do not need to be a world-class copywriter to sell your webinars.

Your headlines are what people remember. It will carry people all the time.

Here are my thoughts on that:

You’ll Discover

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want the playbook for launching and growing your own course for $2,000 or more? Grab our book High Ticket Courses

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.