The Internet Marketing Podcast (Rough Agenda)

In this week's episode, Andy is joined by Tess Underhill, Digital Marketing Executive here at SiteVisibility and lover of all things UX!

Tess discusses with Andy the importance of creating user-centric content and in this episode you'll learn:

• How you can start learning about content design if you're a newbie
• Why it's important to distinguish between a user's need and your business need when creating content
• How you can be sure that the content you're creating is resonating with the intended audience
• The critical documents you need in your business in order to remain user centric

You can connect with Tess on Twitter @tess_underhill and Tess has also handily created an extensive set of additional tips and examples that expand on her podcast that you can find here: http://www.sitevisibility.co.uk/blog/2018/08/21/how-to-keep-your-content-user-centric/

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In today's episode of the Internet Marketing Podcast, Andy is joined by Fernando Angulo, Head of International Partnerships & Corporate Speaker at SEMrush to talk about their recent ranking factor studies research. 

On the show you'll learn about:

• The amount of backlinks you need from your industry in order to rank well
• The importance of natural backlinks
• Website Security and how HTTPS affects rankings
• Content length and whether or not Google considers this as part of their ranking factors
• How many words you should be including in your content in order to rank better
• How website visits affect rankings
• The importance visitor behaviour once they are on your site 
• 
  

Plus, Fernando provides his top tip/key takeaway.

If you'd like to connect with Fernando you can find him on Twitter here and LinkedIn here.

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On today's episode of the Internet Marketing Podcast, Andy is joined by Matthew Woodward, International SEO expert and speaker to talk about on-page SEO and how to use it to take control of your search traffic. 

• What an on-page SEO audit is and why they are important?
• Why on-page SEO is critical when it comes to ranking factors.  
• Why the effectiveness of link building strategies are boosted 10x fold with solid on-page SEO
• How you to find out if you need to do an on page SEO audit
• Why it's important to do an on-page SEO audit if you have a plateau in search traffic, declining search traffic or have received a manual penalty 
• Matthew's tips for how you can do an on page SEO audit including his 5x step common sense audit process. 
• The most common mistakes that Matthew sees when it comes to technical and on-page seo audit.  

Plus, Matthew provides his top-tip/key takeway for the audience. 

If you'd like to connect with Matthew, you can find him on Twitter here, his website here & his YouTube channel here.  

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On today's episode of the Internet Marketing Podcast, Andy is joined by Casie Gillette, Sr. Director of Digital at KoMarketing, a B2B agency based in Boston, MA to talk about how you can create content that people remember. 

On the show you'll learn: 

• The issues facing businesses with so much content out there (there are over 4 million blog posts created a day, plus social, plus video...)
• How you can cut through the noise 
• Why you need to be thinking about WHY you're creating content before you start
• Why no one wants your infographic! How to get better at creating something our people actually want
• The common mistakes that people make when trying to ensure their content is SEO friendly 
• Which businesses Casie feels are creating great content

Plus, Casie provides her top tip/key takeaway for the audience. 

If you'd like to connect with Casie, you can find her on Twitter here and on LinkedIn here. 

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In today's episode of the Internet Marketing Podcast, Andy is joined by Dick Stroud, Author and MD of 20plus30 Consulting to discuss marketing to an ageing population.

On the show you'll learn: 

• What Dick means by the term "Ageing Business"
• How physiological ageing impacts the customer journey
• The stats in terms of the ageing population and the impact of that on business
• How the Galileo's quote "Measure what is measurable and make measurable what is not" relates to marketing
• 
  

Plus, Dick provides his top tip/key takeaway for the audience. 

If you'd like to connect with Dick, you can find him on Twitter here, and you can also find his other site, Age Friendly here. 

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Phil Singleton, Co-Author of SEO for Growth and Founder of Kansas City Web Design to talk about his experiences in SEO and the tips and tactics that he's using today. 

On the show you'll learn: 

• How the project for SEO for Growth came about
• The challenges Phil sees in agency business today & how to overcome them
• The strategies and tactics that Phil is using today to get results for his clients including...podcasting!
• Why you should be re-purposing your content 
• 
  

Plus, as usual we ask Phil for his top tip/key takeaway for the audience. 

If you're looking to raise your profile and would like to get yourself booked on other podcasts, you can do so via Phil's other business, Podcast Bookers here. Similarly, if you'd like to guest on the Internet Marketing Podcast, feel free to send us a mail. 

If you'd like to connect with Phil, you can find him via the Kansas City Web Design Twitter here. 

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On today's episode of the Internet Marketing Podcast, Andy is joined by Kevin Gibbons, speaker, writer, UK Search Personality 2018, founder & CEO of Re:signal to talk about how to grow an agency and the lessons he's learned whilst doing so.

On the show you'll learn: 

• Why when it comes to growing your agency, less is sometimes more
• Why you need to keep your agency focused on your core services 
• How you can keep your agency staff focused on their specialism
• Why it's important to work with partners on services you aren't comfortable doing yourself 
• Why you should strive to win awards and the benefits of doing so

Plus, Kevin provides his top tip for the audience. 

If you'd like to connect with Kevin you can find him on Twitter, LinkedIn & SlideShare.

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Paul is CMO at the cloud-accounting platform, FreshBooks. Paul has spent his career building, growing and promoting products and has the distinct experience of working in product, marketing and product marketing roles.

In this episode we discuss:

• What happens in the intersection of product and marketing at FreshBooks
• Examples of marketing that's built-in to products
• What SaaS product marketers can learn from the gaming sector
• What can marketing teams learn from product teams and vice versa
• When to target broad audiences vs. when to go feature-specific

Referenced on this episode:

• https://looker.com/
• https://trello.com/

CONNECT WITH PAUL / FRESHBOOKS

• https://www.linkedin.com/in/paulcowan/
• https://twitter.com/cowanpkc
• https://www.freshbooks.com/

CONNECT WITH SCOTT:

• scott.colenutt@sitevisibility.com
• https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

• https://www.sitevisibility.co.uk/
• https://www.youtube.com/user/SiteVisibility
• https://twitter.com/sitevisibility
• https://www.facebook.com/SiteVisibility
• http://instagram.com/sitevisibility

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

On today’s episode of the Internet Marketing Podcast, Andy is joined by Martha van Berkel, co-founder and CEO at Schema App to talk about Schema Markup and why it’s a pivotal SEO strategy for 2020. 

On the show you’ll learn:

• What Schema Markup is and why it’s important
• How Schema is evolving and accelerating
• How marketers are using Schema today
• How to know what to optimise when it comes to Schema
• Where Martha sees Schema Markup heading in the future

Plus, Martha provides her top tip/key takeaway for the audience.

If you’d like to connect with Martha, you can find her on Twitter here. You can also find more information on how structured data works here.

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On today's episode of the Internet Marketing Podcast, Andy is joined by Oliver Brett, SEO Manager at Screaming Frog to talk about how to make fake news for links.

On the show you'll learn:

• Why you should consider fake product launches or blog posts depicting weird or hilarious misfortunes in your marketing efforts
• Why you need to create a narrative that's lighthearted and funny & work with an open minded client
• Examples of when fake news or PR link bait stunts have worked well including the Privy Pee & 
• How you can find topical news stories to jump on the back of 
• The advantages and disadvantages of using this type of content in your marketing effort

Plus, Oliver provides his top tip for the audience.

If you'd like to connect with Oliver, you can find him on Twitter here and on LinkedIn here.

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In today's episode of the Internet Marketing Podcast, Andy is joined by Greg Gifford, Vice President of Search at DealerOn and frequent BrightonSEO speaker, to talk about Local SEO. 

On the show you'll learn: 

• How Local SEO is different from traditional SEO
• The most important Local SEO updates over the last year
• Greg's tips for doing Local SEO well
• The biggest pitfalls with Local SEO
• How voice search and home assistants will affect Local SEO

Plus as usual, Greg provides his top tip/key takeaway. 

If you'd like to connect with Greg you can find him on Twitter here and you can find his posts on Search Engine Land here & on the DealerOn blog here. 

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In this week's episode we're joined by Jeroen Corthout, Co-Founder of Salesflare.

The pandemic has had a dramatic impact on how salespeople generate leads, build connections and close deals. Jeroen is right at the centre of that and with Salesflare, his mission is to make salespeople's workflows as efficient and enjoyable as possible.

In this episode we discuss:

• Salesflare's mission and who their product is a good fit for
• The #1 difficulty for salespeople in respect to CRMs
• How salespeople can use their WFH environments to demonstrate authenticity and build better connections
• The concept of 'digital body language' and tools that can help people understand this language
• How salespeople have to adapt their approach to self-motivation
• Tools and processes to help improve your sales productivity and workflow
• How easy is it for SMEs to move from an enterprise CRM to a product like Salesflare?

Referenced on this episode:

• https://blog.salesflare.com/remote-sales
• https://attach.io/
• https://www.docsend.com/
• https://betterproposals.io/
• https://www.signnow.com/
• https://youcanbook.me/
• https://calendly.com/
• https://zapier.com/
• https://www.integromat.com/
• https://www.dux-soup.com/

CONNECT WITH JEROEN/SALESFLARE:

• https://salesflare.com/
• https://www.linkedin.com/in/jeroencorthout/

CONNECT WITH SCOTT:

• scott.colenutt@sitevisibility.com
• https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

• https://www.sitevisibility.co.uk/
• https://www.youtube.com/user/SiteVisibility
• https://twitter.com/sitevisibility
• https://www.facebook.com/SiteVisibility
• http://instagram.com/sitevisibility

For all show ideas, guest recommendations, and feedback email marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Today we're joined by Tom Libelt, Founder of We Market Online Courses and host of the podcast Smart Brand Marketing.

In today's episode we discuss:

• The marketing limitations of online course platform
• Tom's recommended software for building your own landing page and checkout processes
• Why you might need to give some thought to launching your course on Udemy
• Ad copy principles that work best when marketing online courses
• Evergreen trends and principles to follow in the world of online courses

CONNECT WITH TOM:

• https://smartbrandmarketing.com/
• https://wemarketonlinecourses.com

REFERENCED ON THIS EPISODE:

• Scott's episode with Tom on 'The Advertising Hour' podcast: https://pod.co/the-advertising-hour/11-breaking-bread-ribs-and-100-dollar-bills-w-tom-libelt-founder-of-we-market-online-courses
• ConvertKit: https://convertkit.com/
• ThriveCart: https://thrivecart.com/
• Zapier: https://zapier.com/
• Project Management Triangle: https://en.wikipedia.org/wiki/Project_management_triangle

CONNECT WITH SCOTT:

• scott.colenutt@sitevisibility.com
• https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

• https://www.sitevisibility.co.uk/
• https://www.youtube.com/user/SiteVisibility
• https://twitter.com/sitevisibility
• https://www.facebook.com/SiteVisibility
• http://instagram.com/sitevisibility

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Barry Schwartz, keynote speaker, editor of Search Engine Roundtable, News editor at Search Engine Land, self confessed search geek, and CEO of RustyBrick in New York to talk about the latest SEO news that we need to be aware of. 

On the show you'll learn: 

• Whether or not Click Through Rate (CTR) affects your rankings 
• How CTR affects personalised results 
• How Google detects YMYL (Your Money, Your Life) queries and adjusts for it
• How Google adjusts it's algortihm for categories of queries but not industries 
• How Bing has opened it’s API for index

Plus Barry provides his top tip/key takeaway.

If you'd like to connect with Barry, you can find him on Twitter here.

Hosted on Acast. See acast.com/privacy for more information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Josh Stanton, Co-founder of Screw The Nine to Five to discuss how you can build a nomadic online business.

On the show you'll learn:

• What a lifestyle business is and how it differs from standard businesses
• Why it's important to have a healthy work-life balance
• How to get a good idea of the type of business to build
• Why you don't need to have a passion to get started
• Why it's important to build your skillset
• Josh's 4 step framework for improving your visibility online
• 
  

Plus, as usual Josh provides his top tip/key takeaway for the audience.

If you'd like to connect with Josh you can find him on Facebook here, with the Facebook Group here. You can also find him on Twitter here and on LinkedIn here.

You can also listen to their podcast here!

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In this week's episode of the Internet Marketing Podcast, Andy is joined by Richard Lorezen, CEO of Fifth Avenue Brands to discuss entrepreneurship and provide tips for becoming a successful millenial entrepreneur. 

On the show you'll learn: 

• If entrepreneurs are born or whether it's a skill that can be learnt
• The trigger that got Richard interested in starting his own business at 15 
• Why it's important to think like a teenager and not overthink
• The importance of having a start-up mindset and learning as you go 
• Why you shouldn't let inexperience stop you
• The importance of transparency in business

Richard also discusses his book, Surge in which he shares the strategies, habits and mindsets he used to take the company that he started at 15 years old and turn it into one of New York’s fastest-growing public relations firms. 

Plus, as usual Richard provides his top tip/key takeaway. 

If you'd like to connect with Richard you can find him on Twitter here, on LinkedIn here and on Instagram here. 

Hosted on Acast. See acast.com/privacy for more information.

This week Andy is joined by CEO of FreeeUp, Nathan Hirsch. Nathan shares his tips on how to hire and effectively manage freelancers, drawn from his wealth of experience as an entrepreneur and CEO of FreeeUp.com

On the show you'll learn:

• Why outsourcing is the key to helping you keep focused on your strengths
• Exercises for identifying the tasks you should probably outsource
• Free and simple tools to help you with freelance management
• The key advantages of hiring freelancers over employees
• The two biggest types of companies that are accelerating growth using freelancers

P.S. Pay attention to 04:40 and hear how you can claim your free $25 credit for FreeeUp.com

For more from Nathan and FreeeUp, visit:

https://twitter.com/freeeup

https://twitter.com/realNateHirsch

...and you can also catch Andy White @doctorpod and us @SiteVisibility.

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Happy Holidays everyone!

In this episode, Alex Price, Founder of 93Digital, joins us to discuss conversion insights, techniques and considerations when building B2B websites.

In this episode we discuss:

• How and why Alex ended up working in the niche space of B2B WordPress design and development
• How Alex manages the balance of creativity and commercial balance within his design and development teams
• How setting client expectations on how to give feedback can improve end results
• The major differences between B2C and B2B websites
• The role of customer journey mapping in B2B website building
• Why hiding pricing information on your B2B website might not be such a good idea

Referenced on this episode:

• https://wpengine.co.uk/
• https://www.cloudflare.com/
• https://yoast.com/wordpress/plugins/seo/
• https://rankmath.com/
• https://www.gravityforms.com/
• https://www.drift.com/
• https://segment.com/
• 2021 Logo Design video: https://www.youtube.com/watch?v=q_O5fpBs5C8&feature=youtu.be
• https://www.mitie.com/
• https://kadence.com/

CONNECT WITH ALEX / 93DIGITAL

• https://93digital.co.uk/
• alex@93digital.co.uk
• https://www.linkedin.com/in/alxprce/

CONNECT WITH SCOTT:

• scott.colenutt@sitevisibility.com
• https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

• https://www.sitevisibility.co.uk/
• https://www.youtube.com/user/SiteVisibility
• https://twitter.com/sitevisibility
• https://www.facebook.com/SiteVisibility
• http://instagram.com/sitevisibility

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

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In today's episode we're pleased to be joined by one of our clients, See Your City.

See Your City are on a mission to bring the world together through unconventional localised tour experiences hosted by each city's most intriguing advocates.

Co-Founders Frankie Spires and Ferry Hunt join us to to describe how the pandemic has impacted the walking tours arm of their business and how this accelerated the development and successful launch of their virtual tours.

In this episode we discuss:

• See Your City's mission within the tourism sector
• Training and motivating employees to adapt communication skills for Zoom
• The challenges (and solutions) when trying to recreate offline experiences online
• The important distinction between employees technical ability and capabilities
• Techniques to help keep people engaged in online experiences
• The importance of having moderators to facilitate customer engagement during online events

Referenced on this episode:

• https://shadow.tech/

CONNECT WITH SEE YOUR CITY:

• https://seeyour.city/
• https://www.instagram.com/seeyourcity1/
• https://twitter.com/seeyourcity1
• https://www.facebook.com/seeyourcity1

CONNECT WITH SCOTT:

• scott.colenutt@sitevisibility.com
• https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

• https://www.sitevisibility.co.uk/
• https://www.youtube.com/user/SiteVisibility
• https://twitter.com/sitevisibility
• https://www.facebook.com/SiteVisibility
• http://instagram.com/sitevisibility

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

Ever wonder why your emails end up in a junk folder? Want to craft irresistibly clickable subject lines? Fancy learning one simple technique you can use to make more money from your email lists? Then this episode is for you.

Today we're joined by Emily McGuire, Owner of the email marketing agency, Flourish & Grit.

In today's episode we discuss:

• Beneficial skills for the modern email marketer
• The right (and wrong) ways to take advantage of personalisation
• Subject line techniques that drive open rates without misleading your subscribers
• How reframing your mailouts as an email series' could be the key in unlocking revenue within your email list
• Companies that can inspire you with their email marketing efforts

CONNECT WITH EMILY / FLOURISH & GRIT:

• https://www.flourishgrit.com/
• https://www.linkedin.com/in/mcguireemily/

REFERENCED ON THIS EPISODE:

• https://www.klaviyo.com/
• https://www.activecampaign.com/
• https://glockapps.com/
• https://www.shinesty.com/
• https://www.target.com/
• https://www.thereformation.com/
• https://helpwise.io/
• https://www.flourishgrit.com/open

CONNECT WITH SCOTT:

• scott.colenutt@sitevisibility.com
• https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

• https://www.sitevisibility.co.uk/
• https://www.youtube.com/user/SiteVisibility
• https://twitter.com/sitevisibility
• https://www.facebook.com/SiteVisibility
• http://instagram.com/sitevisibility

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Asher Ismail, Co-Founder of Uncapped. Uncapped offer an alternative take on capital, helping to provide growing businesses with fast and flexible funding for marketing, inventory or hiring.

In this episode we discuss:

• Asher's experiences in startups and as an entrepreneur and how that led to the idea of Uncapped
• Uncapped's mission to provide an alternative fundraising option for growing businesses
• The Pros and Cons of fundraising options for growing businesses and how Uncapped compares to these options
• The VC community and media response to Uncapped
• How case studies have been critical to establishing trust for Uncapped

Referenced on this episode:

• https://wise.com/

CONNECT WITH ASHER / UNCAPPED:

• https://www.weareuncapped.com/
• https://twitter.com/weareuncapped
• https://www.linkedin.com/company/weareuncapped/

CONNECT WITH SCOTT:

• scott.colenutt@sitevisibility.com
• https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

• https://www.sitevisibility.co.uk/
• https://www.youtube.com/user/SiteVisibility
• https://twitter.com/sitevisibility
• https://www.facebook.com/SiteVisibility
• http://instagram.com/sitevisibility

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

In today's episode we're joined by Steve Munachen, Head of Global Marketing at Push Live.

Today we explore the growing possibilities in live streaming, including how Push Live are making cross-platform and cross-channel live streaming possible, the revenue-generating opportunities that exist today in live streaming and those that may start to surface in the near future.

In this episode we discuss:

• How the pandemic has accelerated experimentation within live streaming
• New capabilities in cross-platform and cross-profile live streaming
• Monetisation models being used within live streaming
• How influencer marketing extends into live streaming opportunities

Referenced on this episode:

• Travis Scott and Fortnite Present: Astronomical: https://www.youtube.com/watch?v=wYeFAlVC8qU

CONNECT WITH STEVE / PUSH LIVE

• https://www.push.live/
• stevem@push.live

CONNECT WITH SCOTT:

• scott.colenutt@sitevisibility.com
• https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

• https://www.sitevisibility.co.uk/
• https://www.youtube.com/user/SiteVisibility
• https://twitter.com/sitevisibility
• https://www.facebook.com/SiteVisibility
• http://instagram.com/sitevisibility

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Flo Powell, Managing Director at Midnight Communications, to talk about the leisure industry during lockdown as well as their recent website migration for Arundel Castle.

On the show you'll learn:

• Why leisure destinations or attractions should be continuing the conversation with their customers during lockdown
• Why they need to be engaging with new customers at this time
• Some of the lessons that other businesses can learn from Arundel Castle
• Why video content is important when it comes to leisure industry marketing
• Flo's top 4 things that those working in the leisure industry should be looking at during lockdown

Plus, Flo provides her top tip/key takeaway for the audience.

If you'd like to connect with Flo, you can find her on Twitter here and on LinkedIn here.

To connect with SiteVisibility:

• https://www.sitevisibility.co.uk/
• https://twitter.com/SiteVisibility

Hosted on Acast. See acast.com/privacy for more information.

In today's Internet Marketing Podcast, Andy is joined by Lukasz Zelezny, director of organic performance at ZPG to talk about SEO and why it most definitely isn't dead! 

On the show you'll learn: 

• Why SEO is fascinating and definitely not dead! 
• Why content marketing is everything!
• How content marketing helps to deliver conversions and leads
• The important factors in on-page optimisation in 2018
• The top tools to help you with on-page optimisation

Plus as usual, Lukasz provides his top tip/key takeaway for the audience. 

If you'd like to connect with Lukasz, you can find him on Twitter here & on LinkedIn here. You can also find his personal site here. 

Hosted on Acast. See acast.com/privacy for more information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Jon Henshaw, Co-founder of Raven Tools to talk about the importance of site speed. 

On the show you'll learn: 

• What AMP (Accelerated Mobile Pages) is and why it's important for site speed
• How to fix sites that are bloated with unnecessary code 
• The importance of optimising images on your site
• The difference between a responsive image and an optimised image and how that impacts site speed
• How you can improve the user experience on your site 

Plus Jon provides his top tip/key takeaway. 

You can find Jon's post on How to easily add SSL and HTTP/2 to your site for free here. 

If you'd like to connect with Jon you can find him on Twitter here. 

Hosted on Acast. See acast.com/privacy for more information.

Back in May I was fortunate enough to interview Rand Fishkin on this podcast. When I first heard about SEO, Rand and Moz were my initial go-tos for all things SEO. I know this is the case for a lot of marketers who entered the industry in the last decade and a half.

The same can be said for today's guest, Joe Pulizzi, in respect to content marketing.

Joe Pulizzi is the Founder of the Content Marketing Institute and coined the phrase 'content marketing'. He spent 11 years at Content Marketing Institute, selling the company in 2016.

So what's Joe been doing since 2016? We explore what Joe has been focusing on over the last few years in the podcast as I look to uncover what it is that keeps him in love with content marketing.

In today's episode we explore:

• Joe's tips on how to keep inspired and creative
• Characteristics of great content marketers
• The unusual but highly effective way that Joe decided to market his first fiction novel
• The content marketing trend that Joe is most excited about

I loved speaking with Joe. His enthusiasm for content and creativity came through in our discussion and his energy was exactly the same when we weren't recording. I'm grateful that Joe gave us his time and I'm so happy that after all these years we finally get to bring one of the true pioneers of modern marketing to the podcast.

CONNECT WITH JOE:

• https://www.joepulizzi.com/
• https://twitter.com/joepulizzi
• Grab a copy of Joe's fiction debut in 'The Will To Die': https://thewilltodie.com/
• Joe's non-profit company, The Orange Effect Foundation: https://theorangeeffect.org/

CONNECT WITH SITEVISIBILITY:

• https://www.sitevisibility.co.uk/
• https://twitter.com/sitevisibility
• grow@sitevisibility.com

CONNECT WITH SCOTT:

• https://www.linkedin.com/in/scottcolenutt/
• scott.colenutt@sitevisibility.com

See you next week!

Hosted on Acast. See acast.com/privacy for more information.

In today's episode, we're joined by Michael Loban, Chief Growth Officer at InfoTrust as we discuss the topic of understanding the 'why' behind user behaviour - and how to influence it!

In this episode we discuss:

• Why storytelling skills are key in turning insights into actions
• Common pitfalls to avoid when trying to understand user behaviour
• Questions to ask yourself before investing in analytics software
• How to build your storytelling narrative
• How using influence quadrants can help you to understand the necessary actions to encourage specific user behaviours
• Frameworks, resources and tools that can help you on your journey

Referenced on this episode:

• Peter Fader: https://twitter.com/faderp
• Michael speaking on building narratives and creating influence quadrants: https://www.youtube.com/watch?v=LrxJjluJKTw
• Adam Grant: adamgrant.net
• Looker: https://looker.com/
• QuantumMetric: https://www.quantummetric.com/
• Never Split the Difference by Chris Voss: https://amzn.to/3c7x706
• Michael Bernoff: https://michaelbernoff.com/

CONNECT WITH MICHAEL / INFOTRUST

• https://infotrust.com/
• https://www.linkedin.com/in/mloban/

CONNECT WITH SCOTT:

• scott.colenutt@sitevisibility.com
• https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

• https://www.sitevisibility.co.uk/
• https://www.youtube.com/user/SiteVisibility
• https://twitter.com/sitevisibility
• https://www.facebook.com/SiteVisibility
• http://instagram.com/sitevisibility

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

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On today's show, Andy is joined by Andrew Sumitani Senior Director of Marketing, at TINYpulse, and Jason Woodford, our very own CEO here at SiteVisibility to talk about how marketers can make or break the employee experience. 

On the show you'll learn: 

• Why company culture is so important and why marketers should care  
• How the right company culture can help you to attract the right employees
• The correlation between why companies that are big on marketing tend to nail employee engagement 
• How communications and employee engagement intersect and how often marketers are champions of the employee experience
• How we, at SiteVisibility have used TINYPulse to help us improve our company culture and communication

Plus, Andrew provides his top tip/key takeaway for the audience. 

If you'd like to connect with Andrew, you can find him on Twitter here and you can find out more details about TINYcon in September here. 

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In today's episode we're joined by communications specialist Jenni Field. Jenni has extensive experience in business communications and recently authored the book 'Influential Internal Communication: Streamline Your Corporate Communication to Drive Efficiency and Engagement'. 

Jenni shares with us the common symptoms of businesses that are suffering from deep-rooted communication issues and how we should go about trying to solve them.

In this episode we discuss:

• What led to Jenni dedicating her focus to internal communications and founding Redefining Communications
• What triggered Jenni to document her experience in the form of her book, 'Influential Internal Communication'
• How to identify resolvable surface-level issues vs. deep rooted cultural communication problems
• Quick communication fixes that make us all cringe!
• What are the similarities and differences in communication issues faced by SMEs and large corporations?
• The right and wrong ways to surface information from employees (avoid survey fatigue!)
• What causes employees to distrust your communication
• Should social affairs and politics be discussed at work?

Referenced on this episode:

• Jenni's book, 'Influential Internal Communication: Streamline Your Corporate Communication to Drive Efficiency and Engagement': https://amzn.to/3x4AT30 or via Kogan Page: https://www.koganpage.com/product/influential-internal-communication-9781789666137

CONNECT WITH JENNI / REDEFINING COMMUNICATIONS

• https://redefiningcomms.com/
• https://twitter.com/mrsjennifield
• https://www.instagram.com/jennifield/
• https://www.linkedin.com/in/jennifield/

CONNECT WITH SCOTT:

• scott.colenutt@sitevisibility.com
• https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

• https://www.sitevisibility.co.uk/
• https://www.youtube.com/user/SiteVisibility
• https://twitter.com/sitevisibility
• https://www.facebook.com/SiteVisibility
• http://instagram.com/sitevisibility

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Organisation and productivity app Todoist has grown from 5 million users to 25+ million users over the last ~6 years, all without spending a penny on paid advertising. Brenna Loury, Head of Marketing at parent company Doist, has been on this journey with Doist since 2012 and joins us to share some of her key insights into Doist's success and provides insight into what really happens behind the scenes to create word-of-mouth marketing.

In this episode we discuss:

• Todoist's growth story, notably key factors that helped grow Todoist from 5 million users to 25 million users over the last ~6 years
• Brenna's personal growth story and personal marketing lessons she's learned along the way
• How Doist serves a user base of 25 million+ customers with a marketing team of 6 people
• Why it's important to let go of some of your Lego
• The benefits of focusing on your gut instincts instead of the competition
• The cultural marketing benefits of in-housing vs using agencies
• How to remain creative as a remote-first company
• What is the asynchronous community?

Referenced on this episode:

• Crossing The Chasm: https://www.amazon.co.uk/dp/B000FC119W/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1

CONNECT WITH BRENNA / DOIST

• Brenna on Twitter: https://twitter.com/brennakL
• Doist: https://doist.com/
• Todoist: https://todoist.com/
• Twist: https://www.twist.com/

CONNECT WITH SCOTT:

• scott.colenutt@sitevisibility.com
• https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

• https://www.sitevisibility.co.uk/
• https://www.youtube.com/user/SiteVisibility
• https://twitter.com/sitevisibility
• https://www.facebook.com/SiteVisibility
• http://instagram.com/sitevisibility

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

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This week we welcome to the podcast Janene Liston, a.k.a The Pricing Lady. Janene discovered her passion for pricing after an early career that saw her as an engineer, before venturing into marketing and product management.

Since 2014 Janene has been working independently as 'The Pricing Lady', supporting small business in Europe become more confident in their pricing.

In this episode she shares some of her most important pricing lessons with our listeners.

In today's episode we discuss:

• Why price is only important in the context of value
• Avoiding the trap of pricing based on your competition
• How to respond when a client or prospect says 'that's too expensive'
• Why you should avoid using the word 'costs' in pitches and the better alternatives
• The importance of tiered pricing and how it can help frame your value and move your prospect towards making a decision
• How reframing rejections and objections may help you overcome fear during pitches
• How meditation and mindfulness can support improved confidence in pricing and negotiation

CONNECT WITH JANENE THE PRICING LADY:

• https://janeneliston.com/
• https://www.linkedin.com/in/thepricinglady/
• https://www.facebook.com/thepricinglady/
• https://twitter.com/thepricinglady
• https://www.youtube.com/channel/UCsGZwi8otsnH07t98Bo9gog

REFERENCED ON THIS EPISODE:

• Book: How To Build Your Creative Career by Russell Nohelty: https://amzn.to/3oQOojs
• Podcast: The Advertising Hour - Selling Out with USA Today Best-Selling Science-Fiction & Fantasy https://pod.co/the-advertising-hour/7-selling-out-with-usa-today-best-selling-fantasy-and-science-fiction-author-russell-nohelty
• Article: Pricing Experiments You Might Not Know But Can Learn From https://cxl.com/blog/pricing-experiments-you-might-not-know-but-can-learn-from/
• The Handy Brain Method from Dan Siegel https://www.youtube.com/watch?v=gm9CIJ74Oxw

CONNECT WITH SCOTT:

• scott.colenutt@sitevisibility.com
• https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

• https://www.sitevisibility.co.uk/
• https://www.youtube.com/user/SiteVisibility
• https://twitter.com/sitevisibility
• https://www.facebook.com/SiteVisibility

• ---

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On today's episode of the Internet Marketing Podcast, Andy is joined by Jon MacDonald, Founder & President at The Good to talk about Conversion Rate Optimisation (CRO) and how you can improve your site and increase your revenue. 

On the show you'll learn: 

• Jon's definition of what CRO is
• Why you need to be making data-backed decisions when it comes to CRO
• The types of data that you should be looking at to improve your conversions
• Why you should always start with Google Analytics when it comes to data analysis for CRO
• Why you always need to be testing elements of your website
• What your goal should be when reviewing your data

Plus, Jon provides his top tip for the audience. 

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On today's episode of the Internet Marketing Podcast, Andy is joined by Kevan Lee, VP of Marketing at Buffer to talk about a range of topics including the state of content marketing & social media in 2019 & how to build your marketing team, plus he provides his tips for marketing strategy. 

On the show you'll learn:

• What content marketing & social media look like in 2019
• What interactive posts are and why you should be using them
• Where podcasting is heading in 2019
• Tips for how to build your marketing team
• Tips for marketing strategy including frameworks to use and how to stay on track

Plus, Kevan provides his top tip/key takeaway. 

If you'd like to connect with Kevan you can find him on Twitter here, Instagram here and on LinkedIn here. 

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On today's Internet Marketing Podcast, Andy is joined by Al Robertson, independent branding consultant, author and novelist to talk about bringing your brand to life through understanding your brands narrative, telling your story and creating a brand personality. 

On the show you'll learn: 

• How to tell your brands story
• The difference between a company story and a brand story
• Why you need a brand personality and how to work out what that is
• Why tone of voice is so important and how you can create yours
• Why you need a content marketing strategy & how to go about starting
• The importance of a good brief

Plus Al provides his top tip/key takeaway for the audience. 

If you'd like to connect with Al, you can find him on LinkedIn here. You can also find his latest science fiction novel, Crashing Heaven on Amazon here. 

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In today's episode of the Internet Marketing Podcast, Andy is joined by Doug Sandler, founder of Turnkey Podcast Productions to discuss how you can take advantage of new media.

On the show you'll learn:

• Why people aren't taking advantage of new media correctly
• Why new media is all about engagement and communication
• The importance of relationship building
• Tips for promoting your podcast
• How to be high touch in a hi-tech world
• Some of the small habits you should try and introduce into your life

Plus Doug provides his top tip/key takeaway.

If you'd like to connect with Doug you can find him on Twitter here, you can find the Nice Guys on Business Podcast here and our special page here.

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In this week’s episode we’re joined by Fernando Angulo, Head of Communications at SEMRush.

Fernando joins us to share his best tips on how to keep a remote team happy, healthy and productive.

You’ll learn:

·      The importance of discipline in remote workers staying organised

·      How introducing a home schedule with your family/housemates can help you be more comfortable when working from home

·      Why email marketing is particularly effective right now

·      Software that can help improve team communication

To connect with Fernando / SEMRush visit the following:

·      https://www.semrush.com/

·      https://www.linkedin.com/in/fernandoangulo/

To connect with SiteVisibility:

·      https://www.sitevisibility.co.uk/

·      https://twitter.com/SiteVisibility

Thanks and see you next week!

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On today's episode of the Internet Marketing Podcast, Andy is joined by David Kelly, General Manager at KingSumo to talk about viral giveaways and the inexpensive guerrilla marketing tactics that work today. 

On the show you'll learn:

• David's favourite marketing strategies in 2018
• The best marketing tactics that you can use for free
• What a viral giveaway is and how they can help boost your marketing efforts
• How King Sumo can help you to get started with testing viral giveaways
• How David went from customer service to General Manager at King Sumo within 3 years
• Why LinkedIn is still an effective tool for outreach

Plus, as usual, David provides his top tip/key takeaway for running a successful giveaway. 

If you'd like to connect with David, you can find him on LinkedIn here and his personal website here. You can also find King Sumo on Twitter here.

If you'd like to get David's checklist for running the ultimate giveaway, you can email him at david@kingsumo.com

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In today's episode of the Internet Marketing Podcast, Andy is joined by Dave Chaffey, Author and Co-CEO of Smart Insights to discuss digital marketing trends for 2018.

• What Dave sees as the biggest digital marketing trends from 2017 moving into 2018
• What genuinely new marketing trends will come about in 2018
• The trends in how marketing is being managed today
• The specific techniques and tools currently being used in SEO & AdWords

Plus, as usual, Dave provides his top tip/key takeaway.

If you'd like to connect with Dave, you can find him on Twitter here or on LinkedIn here.

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In today's episode we're joined by Martin Newman, Founder of The Customer First Group.

Martin is a consumer champion and author of the book, 'The Power of Customer Experience'. With extensive experience in the world of customer centricity, he joins us to share his best advice and examples of how companies can commit to delivering truly best-in-class customer experiences.

In this episode we discuss:

• Martin's early lessons in customer service from working in his father's opticians in Glasgow
• How 'cost-to-serve' financial models impact customer-centricity
• Why businesses to focus on being people-first before being able to become customer-first
• Examples of how to empower your employees to be customer first
• Is customer service better in the US than in the UK?
• Is Amazon a customer-centric brand?
• How to offer best-in-class eCommerce experiences

Referenced in this episode:

• Martin's latest book, 'The Power of Customer Experience: How to Use Customer-centricity to Drive Sales and Profitability': https://amzn.to/3vREi4k
• Martin's first book, '100 Practical Ways to Improve Customer Experience: Achieve End-to-End Customer Engagement in a Multichannel World': https://amzn.to/3vYf4Rz
• Martin's mini MBA in Customer Centricity: https://martinnewman.co.uk/mba/
• Martin's customer experience platform, Customer Service Action: https://customerserviceaction.com/
• https://www.patagonia.com/home/
• https://www.homedepot.com/
• https://ao.com/
• https://www.hotelchocolat.com/uk

CONNECT WITH MARTIN / CUSTOMER FIRST GROUP

• https://martinnewman.co.uk/
• https://www.linkedin.com/in/martindnewman/
• https://twitter.com/martinnewman

CONNECT WITH SCOTT:

• scott.colenutt@sitevisibility.com
• https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

• https://www.sitevisibility.co.uk/
• https://www.youtube.com/user/SiteVisibility
• https://twitter.com/sitevisibility
• https://www.facebook.com/SiteVisibility
• http://instagram.com/sitevisibility

For all feedback and guest recommendations, please email

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On this week's episode of the Internet Marketing Podcast Andy is joined by Aleyda Solis, International SEO consultant & Founder at Orainti to talk about Mobile SEO, International SEO and the latest on the importance of Technical SEO. 

On the show you'll learn about: 

• What's been happening in Mobile SEO over the last few years
• What the Mobile First Index is, how it works and the impact it has on search
• The most common mistake businesses make when it comes to mobile
• Accelerated Mobile Pages (AMP) - why it's important to configure it properly, make sure pages are well optimised and provide a good user experience
• Why International SEO is important and why there's been a boom in bigger brands adopting it
• Hreflang and how it can help with your International SEO
• JavaScript and the impact it has on technical SEO 
• Why Technical SEO is still important today

Plus, Aleyda provides her top tip/key takeaway for the audience. 

If you'd like to connect with Aleyda, you can find her on Twitter here, on LinkedIn here and her own personal website is here. 

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In today's Internet Marketing Podcast, Andy is joined by Fili Wiese, ex-Google engineer & SEO Expert at SearchBrothers to talk about Google Penalties, HTTPS and Link Building in 2018.

On the show you'll learn: 

• If you are penalised for life if you receive a Google Penalty
• The difference between a penalty and an algorithm update (a common misconception)
• How Google recalculates how you are ranking
• How long a Manual Google Penalty can last for 
• How you can get multiple penalisations applied to your website
• When and why you should migrate to HTTPS
• How you can improve the SEO signals to your site when moving to HTTPS
• If link building is still important in 2018
• Why page rank isn't important and why you need to focus on link building that drives conversions

Plus Fili provides his top tip/key takeaway for the audience. 

if you'd like to connect with Fili you can find him on Twitter here, and on LinkedIn here. You can also catch Fili at BrightonSEO where he'll be talking about optimising for search bots. 

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This week we're joined by Senior User Experience Consultant at Box UK, Becca Babajee-Pycroft.

Becca shares her insights into how you can apply user-centred design techniques to digital marketing, including:

• The first steps marketers can take to a user-centred approach
• Why user journey mapping should be completed before you start marketing
• The importance in one to one feedback in the user testing process

You can connect with Becca and Box UK via the following:

https://www.linkedin.com/in/beccabp/

https://www.boxuk.com/

https://www.linkedin.com/company/box-uk/

https://twitter.com/

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On today's episode of the Internet Marketing Podcast, Andy is joined by Sam McRoberts, founder of VUDU Marketing to talk about how to find and fix the most common SEO mistakes. 

On the show you'll learn: 

• How you can undertake SEO Audits that actually get read and implemented 
• Why it's important to vet and qualify your potential clients before working with them (are they going to have the resource/capacity to implement your recommendations?)
• Why prioritisation is key when it comes to delivering an SEO Audit
• Some common SEO myths and misconceptions
• Why you should take what Google representatives say with a pinch of salt 

Plus Sam provides his top tip/key takeaway for the audience. 

If you'd like to connect with Sam you can find him on LinkedIn here and on Twitter here. You can also find his blog here. 

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On today's episode of the Internet Marketing Podcast, Andy is joined by Fredrik Ronnlund, Chief Operating Officer and Chairman at Leadoo Marketing Technologies to talk about how to engage with your customers in 2020. 

On the show you'll learn:

• Why one to one marketing is important for increasing your leads in 2020
• Why content marketing isn't dead but why you need to be engaging with your customers
• Why it's important to help your customers and solve their problems within your marketing
• What eCommerce businesses can do today to survive and thrive during lockdown and social distancing

Fredrik has also been working alongside a non-profit organisation on a Covid-19 data gathering bot to find out how people are social distancing and what kind of symptoms they have. The data is sent directly to the highest levels of the NHS, Number 10, SAGE and MOD.

You can help out and visit it here: https://corona-help.uk/

If you'd like to connect with Fredrik, you can find him on Twitter here and on LinkedIn here.

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In today's episode of the Internet Marketing Podcast, Andy is joined by Bryan Eisenberg, Keynote speaker, best-selling author for Be Like Amazon and Co-Founder of BuyerLegends to talk about the 5 R's of SEO and how they've changed over the years. 

On the show you'll learn about: 

• The importance of Relevance 
• Why it's key to have a great Reputation on Google
• Why you need to be Remarkable in order to stand out 
• Why your content needs to be Readable more than anything else 
• Why you need to understand your Reach
• Why strategies never change but tactics do 
• Why the 5 R's differ when looking at Mobile vs Desktop
• Where voice search is headed in 2018

Plus, Bryan provides his top tip/key takeaway for the audience. 

If you'd like to connect with Bryan you can find him on Twitter here and on LinkedIn here. His personal website is here. 

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On this week’s episode of the Internet Marketing Podcast, we have a slight change to the usual format, bringing you Fili Wiese’s talk from September’s BrightonSEO conference providing tips for how to speed up your website.

Fili is a renowned technical SEO expert, former Google engineer and was part of the Google Search Quality team. He is a regular trainer and speaker at BrightonSEO and offers SEO consulting services at  SearchBrothers.com.

On the show you'll learn:

• Why page speed is important for SEO
• How page speed can help you with your rankings 
• How you can improve your bounce rate and conversions
• How you can reduce your page size and therefore improve the loading speed
• Why it's important to optimise for HTTPS
• The tools you can use to improve your page speed

Plus much more!

You can also find a video of Fili talking about site speed here.

If you'd like to connect with Fili, you can find him on Twitter here and on LinkedIn here. 

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In today's episode of the Internet Marketing Podcast, Andy is joined by Michael King, Managing Director at iPullRank to discuss Modern SEO.  

On the show you'll learn:

• If technical SEO alone can achieve SEO results
• Some of the technical SEO tools and tactics that people should be using in 2018
• Michael's SEO advice for those that have websites built using Javascript
• How to go about getting featured snippets
• Michael's thoughts on forecasting when it comes to SEO

You'll also learn about Skratch, the cryptocurrency that Michael is launching.

Plus, as usual, Michael provides his top tip for the audience.

If you'd like to connect with Michael, you can find him on Twitter here and LinkedIn here. You can also find iPullRank on Facebook here.

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On today's Internet Marketing Podcast, Andy is joined by Andy Houstoun Product Director at Crimtan, to talk about GDPR and a new dawn in programmatic display advertising. He's also written a guest post on the same subject for us and you can find that below the show notes. 

Listen to the show and you'll learn:

• What programmatic display advertising is and how it works
• A brief summary of GDPR and how it's affecting programmatic display advertising
• The impact and fallout of GDPR - what has actually happened since it was implemented?
• How future legislation - EPR [Electronic privacy regulation]) will negate the effectiveness of cookies for tracking
• How a focus customer lifetime value could be a safeguard against the demise of tracking cookie effectiveness

Plus, Andy provides his top tip/key takeaway for the audience.

If you'd like to connect with Andy, you can email him at ahoustoun@crimtan.com or call them on +44(0)20 7821 6864. 

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In today's episode of the Internet Marketing Podcast, Andy is joined by Raman Sehgal, Founder of Ramarketing to discuss business tips and what he's learned from setting up his own agency. 

On the show you'll learn: 

• Why it's important for an agency to develop a niche & how you can do so
• How PR and SEO have converged over the years
• How blogging, inbound strategies and content marketing have evolved
• Why it's sometimes important to say no to your clients and potential clients 
• Why it's important to set time aside to learn & the importance of reading and listening to podcasts 
• 
  

Plus, Raman provides his top tip/key takeaway. 

If you'd like to connect with Raman you can do so on on Twitter here or on LinkdeIn here.

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In today's episode we're joined by Jordi Romero, CEO & Founder of Factorial HR. Jordi joins us to discuss the diversity of ways in which HR can help you to grow your business and how Factorial's software helps businesses make their HR processes more efficient and enjoyable.

In this episode we discuss:

• How Jordi's early experiences as an employee in non-data led cultures drove the vision for what Factorial would later become
• The steps Jordi and his co-founders took to create the first Factorial MVP
• How Factorial approached their international marketing strategy
• Factorial's features and functionality that support employee satisfaction, well-being and retention
• How Factorial's employees help to shape the development of its software
• Factorial's plans for enhancing its software through the use of AI
• Are we experiencing the early signs of a fundamental shift in the way HR is viewed?

OFFER:

• Get 1 month of Factorial FREE and an exclusive free HR consultation, visit this link: https://factorialhr.co.uk/sitevisibility

CONNECT WITH JORDI / FACTORIAL

• https://factorialhr.co.uk/
• https://www.youtube.com/channel/UCvdggYbsyb1aMidiGpuZ-Jg
• https://www.linkedin.com/company/factorialhr
• https://www.instagram.com/factorial_hr/
• https://twitter.com/factorialhr
• https://es.linkedin.com/in/jordiromero

CONNECT WITH SCOTT:

• scott.colenutt@sitevisibility.com
• https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

• https://www.sitevisibility.co.uk/
• https://www.youtube.com/user/SiteVisibility
• https://twitter.com/sitevisibility
• https://www.facebook.com/SiteVisibility
• http://instagram.com/sitevisibility

Hosted on Acast. See acast.com/privacy for more information.

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On today's episode of the Internet Marketing Podcast, Andy talks to James Sandoval, Founder & CEO of MeasureMatch. They talk about how both buyers and suppliers of professional services can benefit from embracing borderless business and how using modern tech can facilitate fantastic a value exchange, enabling people to work independently and still create value regardless of geographic location.

• How did James come to work in the Digital Marketing industry?
• What lead him to start MeasureMatch
• What does MeasureMatch do and how can it help buyers and providers?
• What was the inspiration for MeasureMatch and how did he go about securing funding?
• What does the future of remote working look like
• Key takeaways for what business service providers and buyers can learn from each other

Hosted on Acast. See acast.com/privacy for more information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Warren Knight, hip-hop dancer, entrepreneur, speaker, trainer & author to discuss his journey from a hip-hop dancer to becoming an entreprenuer with digital businesses.

On the show you'll learn: 

• The "epiphanies" that Warren had about business throughout his journey 
• How social media is changing in the wake of recent Twitter and Facebook issues 
• The importance of Relationship Marketing 
• Some common mistakes that businesses make when it comes to relationship marketing 
• His thoughts on AI and how it'll influence online businesses 

Plus, as usual, Warren provides his top tip/key takeaway for the audience. 

If you'd like to connect with Warren, you can do so on Twitter here & LinkedIn here.

You can also undertake Warren's 30 day digital marketing challenge here and find his book, Think Digital First here. 

Hosted on Acast. See acast.com/privacy for more information.

*Note: Apologies for the audio quality in this episode. We've tried to edit as much as the static/interference as possible and decided to publish the podcast because even though it's below our usual audio quality, there's a lot of great advice and insight here from Paul at Ape Creative that we thought was still useful.

In today's episode we're joined by Paul Spirou, Managing Director of Ape Creative, a brand design agency working with food and drink businesses creating branding, packaging, digital, internal comms and category marketing to discuss 'Challenger Brand Thinking' as well as provide useful tips and advice to help you with your marketing success.

In this episode we discuss:

• Where does the term 'challenger brand thinking' come from?
• Examples of challenger brand thinking
• The difference between brand challengers and disruptions
• The difference between USPs and UHBs
• How well-established companies can redefine their beliefs for modern marketing success
• Do uniquely held beliefs have to be approached in a top-down manner?

Referenced on this Episode:

• [BOOK] Eating The Big Fish by Adam Morgan: https://amzn.to/3pzZtos
• Tony's Chocolonely: https://tonyschocolonely.com/
• Who Gives a Crap: https://uk.whogivesacrap.org/
• [BOOK] Prosperity by Colin Mayer: https://amzn.to/3av0tpz
• [BOOK] Overthrow by Adam Morgan: https://amzn.to/3jVaBLl
• [BOOK] Overthrow 2 by Adam Morgan: https://amzn.to/3k4dTfd

Connect with Paul/Ape Creative

• https://www.apecreative.com/
• paul@apecreative.com

CONNECT WITH SCOTT:

• scott.colenutt@sitevisibility.com
• https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

• https://www.sitevisibility.co.uk/
• https://www.youtube.com/user/SiteVisibility
• https://twitter.com/sitevisibility
• https://www.facebook.com/SiteVisibility
• http://instagram.com/sitevisibility

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Sajad Ghanizada, Product Leader, Marketer and Mentor at Founder Institute Kabul to talk about Facebook Ads and selling your apps on Facebook. 

On the show, you'll learn: 

• Why Facebook Ad demographic targeting is expensive
• Why you should use Facebook custom audiences to target users
• How to get a low CPI (cost to install)
• 
  

Plus, Sajad provides his top tip and key takeaway for the audience.

If you'd like to connect with Sajad, you can find him on Twitter here and you can also find his personal site here. 

Hosted on Acast. See acast.com/privacy for more information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Patrick McKenna, Founder and CEO at Strike Social to talk about machine learning and the future of advertising. 

On the show you'll learn:

• How Patrick was able to grow Strike Social quickly
• How AI/Machine Learning can help with multi-variant testing 
• What DV360 is
• The trends Patrick sees coming in the next 24 months across the major social platforms
• Patrick's tips to help you be more successful within your advertising?

Plus, Patrick provides his top tip/key takeaway for the audience. 

If you'd like to connect with Patrick, you can find him on Twitter here and on LinkedIn here. 

Hosted on Acast. See acast.com/privacy for more information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Neil Patel, Co-Founder at Neil Patel Digital to talk about email marketing and why it might be time to scrub your email list as well as podcasts and podcasting analytics. Plus, Neil provides his predictions for where SEO is heading in the near future. 

On the show you'll learn:

• Why email marketing isn't dead
• Why you should be using email marketing
• Why email marketing is a great way to build traffic to your site
• Why it might be time to scrub your email list
• Why podcasting analytics is a tricky subject 
• Why Neil believes Libsyn provides the best podcast analytics data
• Why organic traffic will drop in the near future
• Why SEO will turn into a winner takes all scenario when it comes to voice search

Plus Neil provides his top tip/key takeaway for the audience.

If you'd like to connect with Neil you can do so on Twitter here and you can find his extremely popular personal blog here. 

Hosted on Acast. See acast.com/privacy for more information.

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In today's episode of the Internet Marketing Podcast, Andy is joined by Riaz Kanani, Founder of Radiate B2B to talk about account based marketing, what it is and why you should adopt it.

On the show you'll learn: 

• What account based marketing is and it's such a hot topic today
• How to adopt scalable account based marketing and take advantage of inbound
• How content marketing fits in with account based marketing 
• The technology involved with account based marketing 
• The importance of a well-aligned sales and marketing team  
• When you should think about adopting account based marketing into your strategies

Plus as usual, Riaz provides his top tip/key takeaway for the audience. 

If you'd like to connect with Riaz, you can find him on Twitter here or you can connect with RadiateB2B you can find them on Twitter here and LinkedIn here. 

Hosted on Acast. See acast.com/privacy for more information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Marie Page, Co-founder and Director at thedigiterati.com to talk about Facebook and how you can get seen without paying for ads. 

On the show you'll learn how Facebook's news feed algorithm (shown below) works, as well as the type of posts/content that Facebook doesn't favour and why. 

Marie also provides her top tip/key takeaway for the audience.  

You can download Marie's free guide: The Top 10 Things You MUST do on your Facebook Page Right Now here. 

You can also find Marie's book: Winning at Facebook Marketing with Zero Budget here. 

If you'd like to connect with Marie, you can find her on Twitter here. 

Hosted on Acast. See acast.com/privacy for more information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Lachlan Kirkwood, digital marketing specialist, content creator and founder of clickthroughDM to talk about the digital marketing landscape in 2020.

On the show you'll learn: 

• A summary of some of the key changes & trends we’ve seen across the digital marketing landscape in 2019
• Lachlan's Predictions for the landscape in 2020 including platforms, strategies, regulations
• Why the rise of TickTok should be in your 2020 plans 
• Why digital marketers should care about personal branding in 2020
• How you can get started with building your personal brand and the channels you should prioritise
• What the future of work for digital marketers might look like

Plus, Lachlan provides his top tip for the audience.

If you'd like to connect with Lachlan, you can find him on Twitter here and on LinkedIn here. You can also find his personal blog here. 

Hosted on Acast. See acast.com/privacy for more information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Kiri Masters, author & Founder & CEO at Bobsled Marketing and The Marketplace Institute - a platform to help ecommerce managers and practitioners to stay atop of Amazon best practices. Kiri is also the host of the podcast, Ecommerce Braintrust, and a contributor to Forbes retail.

On the show today, Kiri discusses how to grow your Amazon Marketplace Sales.

You'll learn: 

• What an Amazon team should look like within your company 
• Common mistakes that brands and agencies make when launching their Amazon Strategy
• Some simple shortcuts to getting fast results 
• Why Amazon-specific keyword research is important 
• Why you should invest in PPC advertising on Amazon
• All about her book, Amazon for CMOs

Plus, Kiri provides her top tip/key takeaway for the audience when it comes to Amazon marketing. 

Hosted on Acast. See acast.com/privacy for more information.

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Hosted on Acast. See acast.com/privacy for more information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Charles Barber, CEO at Ebisu Consultancy to discuss content, engagement and efficient marketing.

On the show you'll learn:

• If content marketing applies to all industries/sectors
• The most important starting point for any content marketing campaign
• How to drive email sign ups from whitepaper marketing
• New ways to repurpose your content
• Why webinars and seminars might be one of the most impactful marketing tactics you can try 
• The most successful content marketing campaign that Charles has worked on
• How to measure results of content marketing campaigns and set goals

Plus, Charles provides his top tip/key takeaway!

Have someone you'd like to hear on our podcast? Let us know over sitevisibility.co.uk.

Hosted on Acast. See acast.com/privacy for more information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Brad Geddes, Author, speaker, Co-Founder of AdAlysis to talk about the recent updates in Google Ads and how they affect you. 

On the show you'll learn: 

• All about Google's recent changes to match types
• How this pairs with the exact match change from last year
• Whether or not the new match types are good or bad?
• Whether or not the changes cause organisational issues?
• How you can manage your query workflow with these changes/
• Whether or not there are issues with duplicate keywords?
• If negative keywords are affected or is it causing any negative conflicts?
• Brad's tips for how you can go about a larger query audit

Plus, Brad provides his top tip for the audience. 

You can connect with Brad on Twitter @bgtheory or via adalysis.com.

Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by our Senior SEO Analyst, Marcos Álvarez Martín and Angry Creative's Chief Marketing Officer, David Lockie, to discuss SEO Best Practice for WooCommerce websites.

David has over a decade of specialist WordPress and WooCommerce experience, having formerly been the Director of UK-based WordPress agency, Pragmatic, before their merger with Angry Creative in 2020.

As for Marcos, he's a veteran of this podcast and has worked on the optimisation of countless WordPress and WooCommerce sites during his time as our lead SEO specialist.

In this episode we discuss:

• Where is WooCommerce in its lifecycle and how does it compare against Shopify?
• Who isn't WooCommerce a good fit for?
• What are the costs incurred when managing a WooCommerce website?
• Is WooCommerce SEO friendly 'out-of-the-box'?
• How to build the foundations for WooCommerce SEO success
• Recommended plugins and services for an advanced and optimised WooCommerce experience

*** Grab tickets to David's talk 'Using AI to Optimise SEO for WordPress Sites' at BrightonSEO on July 23rd 2021 via this link: https://summer2021.brightonseo.com/talks/using-ai-to-optimise-seo-for-wordpress-sites/ ***

Referenced in this episode:

• https://yoast.com/wordpress/plugins/seo/
• https://wordpress.org/gutenberg/
• https://akismet.com/
• https://www.gravityforms.com/
• https://ninjaforms.com/
• https://marketingplatform.google.com/intl/en_uk/about/tag-manager/
• https://wp-rocket.me/
• https://wordpress.org/plugins/wp-smushit/
• https://www.cloudflare.com/en-gb/
• https://www.mollie.com/en
• https://www.klarna.com/
• https://clerk.io/
• https://angrycreative.com/cases/strandberg-guitars/

CONNECT WITH DAVE / ANGRY CREATIVE:

• https://angrycreative.com/
• https://uk.linkedin.com/in/davidlockie
• https://twitter.com/divydovy

CONNECT WITH MARCOS:

• marcos.martin@sitevisibility.com
• https://es.linkedin.com/in/marcos-alvarez-martin

• ---

  Hosted on Acast. See acast.com/privacy for more information.

Right now, marketing budgets are being heavily scrutinised. Probably more than ever.

Is now the right time to cut marketing budget or should marketing be the very last area within your business that you should look to reduce costs?

Matthew Woodward is not fence-sitting on this topic and he joined me on this podcast to explain why he feels so strongly about why he feels businesses shouldn't be cutting marketing budgets at this time.

In addition to sharing his rationale, Matthew also shares plenty of useful tips on how to ensure you're utilising your marketing budget effectively.

In today's episode we discuss:

• Matt's thoughts on why now is a bad time to cut marketing budgets
• Cost-effective ways to make SEO marketing budgets go further
• The most common oversights when marketers are calculating their SEO budgets

CONNECT WITH MATT:

• https://www.matthewwoodward.co.uk/
• https://www.linkedin.com/in/matthewwoodwarduk/

DISCUSSED ON THIS EPISODE:

• https://www.matthewwoodward.co.uk/seo/case-studies/14x-search-traffic/

CONNECT WITH SCOTT:

• scott.colenutt@sitevisibility.com
• https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

• https://www.sitevisibility.co.uk/
• https://www.youtube.com/user/SiteVisibility
• https://twitter.com/sitevisibility
• https://www.facebook.com/SiteVisibility
• http://instagram.com/sitevisibility

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com.

Need help in deciding how to best use your marketing budget? Contact us via live chat our site or tell us about your situation through the contact form on our site: https://www.sitevisibility.co.uk/contact/

See you next week!

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On today's episode of the Internet Marketing Podcast, Andy is joined once again by Mark Schaefer, internationally-acclaimed speaker, author and college educator to talk further about his book, Marketing Rebellion: The Most Human Company Wins and how you can reach the unreachable customer.

On the show you'll learn: 

• Why you need to get creative to reach the unreachable customer
• How to remain memorable in a content overkilled world 
• Why your price determines your brand
• Why the answer to battling content overload isn't with more content!
• Why long-tail keywords remain valid as part of your marketing strategy 

Plus, Mark provides his top tip for the audience. 

If you’d like to connect with Mark, you can find him on Twitter here and on LinkedIn here. You can also find more info on his books, his podcast and blog here.

Hosted on Acast. See acast.com/privacy for more information.

On today's episode of the Internet Marketing Podcast we have a special treat for you! This week the tables have turned and it's Andy White, our hosts turn to be interviewed, by our CEO Jason Woodford to discuss his 12 years in podcasting, what he's learnt and where podcasting is headed. He also provides his top tips on how podcasts can be used within marketing. 

On the show you'll learn:

• How podcasting first started
• Why podcasting is such a successful channel today
• How people discover podcasts today
• How podcasting has changed over the years
• What's on the horizon for podcasting and what podcasters should be planning for
• How podcasting can be used within the wider marketing mix
• Which show formats work best and which are easiest to produce 
• A step by step guide to how you can get started with your own podcast

Plus as usual, Andy provides his top tip/key takeaway for the audience.

If you'd like to connect with Andy you can find him on Twitter here plus you can find his personal website here. 

Hosted on Acast. See acast.com/privacy for more information.

l love copywriting. I love storytelling. There's nothing better in marketing than the wondrous moments where an individual or a company can turn their ambition, mission or vision into messaging that immediately helps you understand their story.

I also know that it can be a really complex process. For some, the process of turning their goals into stories is natural and joyful and for others it's a painstaking source of frustration. There are also grey areas, such large corporations bursting with stories to tell but shackled by their own corporate governance.

Today's episode is about how to surface your brand's story and joining me for this conversation was Melanie Deziel, Chief Content Officer at Storyfuel. Melanie empowers brands of all backgrounds to tell better stories and is the author of the book 'The Content Fuel Framework' which is designed to help you generate unlimited story ideas!

In this episode we discuss:

• How to approach telling your story for the first time
• Questions you can ask of yourself and others to uncover interesting stories
• How to keep your brand story consistent
• How storytelling is developing

CONNECT WITH MELANIE /STORYFUEL:

• https://www.storyfuel.co/
• https://www.linkedin.com/in/melaniedeziel
• https://www.instagram.com/meldeziel/
• https://twitter.com/storyfuel_co
• https://twitter.com/mdeziel
• https://www.instagram.com/meldeziel/

ALSO MENTIONED ON THIS EPISODE:

• https://annhandley.com/newsletter/
• https://twitter.com/mkobach
• https://www.amazon.co.uk/Exactly-What-Say-Influence-Impact-ebook/dp/B073SF65ZZ

CONNECT WITH SCOTT:

• scott.colenutt@sitevisibility.com
• https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

• https://www.sitevisibility.co.uk/
• https://www.youtube.com/user/SiteVisibility
• https://twitter.com/sitevisibility
• https://www.facebook.com/SiteVisibility
• http://instagram.com/sitevisibility

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

In this week's episode of the Internet Marketing Podcast we are joined by CEO of Spartan Media, Jeremy Knauff.

Jeremy breaks down how to approach website friendly, with reminders and tips on:

• Why we need to de-prioritise our own assumptions on website friendliness
• How user testing is fundamental to the process of making your website user friendly
• How website speed directly impacts your bottom line
• The role of video in attracting the right customers
• Why companies that focus on multi-channel marketing will dominate in 2020

As his #1 tip, Jeremy reminds us that adaptability should be top of mind for us all to be successful in marketing this year.

You can connect with Jeremy via:

Spartan Media: https://spartanmedia.com/

Jeremy's LinkedIn: https://www.linkedin.com/in/jeremyknauff

Jeremy's Twitter: https://twitter.com/jeremyknauff?lang=en

Or catch his regular contributions to Search Engine Journal at: https://www.searchenginejournal.com/author/jeremy-knauff/

Hosted on Acast. See acast.com/privacy for more information.

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Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Morphio's CEO, Dave Bunce and EMEA Market Lead, Matt Thompson.

Morphio is an AI-driven marketing insights platform, built by digital marketers for digital marketers.

I've (Scott) been using Morphio for a few months and it's starting to become a mainstay of my personal tech stack. The intuitive design, peace-of-mind functionality and predictive analytics are making paid media management a joy and so it made sense to find out exactly what's happening behind the scenes at Morphio, what's inspiring them in the SaaS world and what drives their mission to protect us all from marketing failures.

In this episode we discuss:

• Morphio's mission to empower marketers and make them happy
• Why marketers should focus on being more strategic
• Lessons into turning Morphio from an in-agency project to a standalone SaaS product
• The challenges of onboarding and training in marketing environments
• What's in Dave and Matt's tech stack that protects them from marketing failures and improves their happiness?

Referenced in this episode:

• https://sproutsocial.com/
• https://asana.com/
• https://trello.com/
• https://designpickle.com/
• https://www.hubspot.com/products/crm

CONNECT WITH DAVE, MATT & MORPHIO

• https://morphio.ai/
• hello@morphio.ai
• https://ca.linkedin.com/company/morphio
• https://ca.linkedin.com/in/davidcbunce
• https://uk.linkedin.com/in/mlaurencethompson

CONNECT WITH SCOTT:

• scott.colenutt@sitevisibility.com
• https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

• https://www.sitevisibility.co.uk/
• https://www.youtube.com/user/SiteVisibility
• https://twitter.com/sitevisibility
• https://www.facebook.com/SiteVisibility
• http://instagram.com/sitevisibility

Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Felix Velarde, Co-Founder of The 2Y3X Programme and author of the recently published book, 'Scale at Speed: How to Triple the Size of Your Business and Build a Superstar Team'.

In this episode we discuss:

• How do you find the ideal pace when growing a business?
• Why knowing and sharing your core values is critical to scalability
• Why should you be conscious of not throwing too many change grenades?
• What motivates a superstar team?
• What happened when Felix gave staff at a previous agency one day a week off to work on creative projects?

Referenced in this episode:

• [Book] What Got You Here Won't Get You There by Marshall Goldsmith: https://amzn.to/3yLYDtZ
• [Book] Scale at Speed: How to Triple the Size of Your Business and Build a Superstar Team by Felix Velarde: https://amzn.to/3scrOUq

CONNECT WITH FELIX / THE 2Y3X PROGRAMME

• https://2y3x.com/
• https://uk.linkedin.com/in/felixvelarde
• https://twitter.com/felixv

CONNECT WITH SCOTT:

• scott.colenutt@sitevisibility.com
• https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

• https://www.sitevisibility.co.uk/
• https://www.youtube.com/user/SiteVisibility
• https://twitter.com/sitevisibility
• https://www.facebook.com/SiteVisibility
• http://instagram.com/sitevisibility

Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by speaker, author and CAO of Shepard Presentations, Shep Hyken.

Shep has spent 40 years in the field of customer service and in this episode we explore some of the key themes from his most recent book release 'I'll Be Back: How to Get Customers to Come Back Again & Again'.

In this episode we discuss:

• The importance of dedicating resource to analysing customer behaviour
• The loyalty question that all businesses should ask themselves
• The important distinction between repeat custom and loyalty
• Is 'loyalty' a small business advantage?
• How businesses' approach to loyalty can change as they grow
• Shep's process for content production and staying relevant (he has over 600 videos on YouTube!)

Referenced in this episode:

• [Shep's Book] I'll Be Back: How to Get Customers to Come Back Again & Again: http://illbebackbook.com/ or https://amzn.to/3ggUrv4
• [Podcast] Experience This! https://www.experiencethisshow.com/

CONNECT WITH SHEP:

• https://hyken.com/
• http://sheptv.com/

CONNECT WITH SCOTT:

• scott.colenutt@sitevisibility.com
• https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

• https://www.sitevisibility.co.uk/
• https://www.youtube.com/user/SiteVisibility
• https://twitter.com/sitevisibility
• https://www.facebook.com/SiteVisibility
• http://instagram.com/sitevisibility

Hosted on Acast. See acast.com/privacy for more information.

In this episode we're joined by Sam Watt, CEO of Watt Advertising. Sam is an engineer by education, a former partner of the 'Successful Dropout' podcast and more recently has been on a journey in growing Google Ads agency, Watt Advertising.

In this episode we discuss:

• The skills and experience from previous roles that Sam applied to Google Ads learning in the early stages of Watt Advertising
• How Sam applied the 80/20 rule to his learning of Google Ads
• What makes an ideal paid media client for a marketer?
• The importance of paid media reporting in context of a trusting client/agency relationship
• How the team at Watt Advertising has adopted TikTok as a platform through which to experiment, build trust and practice creativity
• How to apply the 80/20 rule to Google Ads budget management

Referenced in this episode:

• [Book] The Ultimate Guide to Google Ads by Perry Marshall, Mike Rhodes & Bryan Todd: https://amzn.to/3sMv0q8
• [Book] The One Thing by Gary Keller: https://amzn.to/3Dmtnoc
• [Podcast] Successful Dropout: https://podcasts.apple.com/us/podcast/successful-dropout/id1128905590
• [Podcast] Tim Ferriss & Gary Keller: https://tim.blog/2019/12/12/gary-keller/

CONNECT WITH SAM/WATT ADVERTISING:

• https://wattadvertising.com/
• https://www.linkedin.com/company/watt-advertising/
• https://www.tiktok.com/@wattadvertising

CONNECT WITH SCOTT:

• scott.colenutt@sitevisibility.com
• https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

• https://www.sitevisibility.co.uk/
• https://www.youtube.com/user/SiteVisibility
• https://twitter.com/sitevisibility
• https://www.facebook.com/SiteVisibility
• http://instagram.com/sitevisibility

Hosted on Acast. See acast.com/privacy for more information.

In today's episode we're joined by, well, nobody.

Scott goes solo to share a behind the scenes look at how the Internet Marketing Podcast is produced, his experience of hosting the Internet Marketing Podcast and advice on podcast hosting and production for other podcasters or those that are thinking about producing interview based podcasts.

In this episode, Scott covers:

• Do we need a new jingle?
• Who makes a great guest for the Internet Marketing Podcast?
• How do we make our podcast booking process as efficient as possible?
• How do we prepare for podcasts?
• How much research goes into each podcast?
• What happens on the day of recording?
• Scott's advice on creating an optimal recording environment
• What to expect from the Internet Marketing Podcast in the future

Referenced in this episode:

• Samson Go Mic: http://www.samsontech.com/samson/products/microphones/usb-microphones/gomic/
• Calendly: https://calendly.com/
• TidyCal: https://tidycal.com/
• Kindle Unlimited: https://amzn.to/3BwxfBa
• [Book] The First Minute by Chris Fenning: https://amzn.to/3gVbLWC
• Zencastr: https://zencastr.com/
• Squadcast: https://squadcast.fm/
• Riverside.fm: https://riverside.fm/
• Blue Yeti microphone: https://amzn.to/38yKMM3
• Scarlett Audio Interface: https://amzn.to/38zKk0k
• Rode PodMic: https://amzn.to/3jAqx7a
• Shure SM7B micrphone: https://amzn.to/3BOzP5V

CONNECT WITH SCOTT:

• scott.colenutt@sitevisibility.com
• https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

• https://www.sitevisibility.co.uk/
• https://www.youtube.com/user/SiteVisibility
• https://twitter.com/sitevisibility
• https://www.facebook.com/SiteVisibility
• http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

In today's episode we're joined by, Ross Davies, Co-Founder and Managing Director of Strafe Creative.

Ross joins us to discuss everything you need to consider when selecting a web design agency.

In this episode, you'll learn:

• The importance of experimentation in a web design agency
• What are the key differences between a design agency and a development agency?
• Where to find a credible design agency
• Is the location of a design agency important?
• Quality signals to look out for when reviewing a design agency website
• Should you be expected to be charged for the scoping process?
• What to look for in a design agency contract

Referenced in this episode:

• https://www.thedrum.com/business-skills/website-design
• https://www.recommendedagencies.com/
• https://www.siteinspire.com/
• https://dribbble.com/
• https://slack.com/apps/AVBED3YTS-hallway
• https://slack.com/apps/A5JR8MM6E-randomcoffees
• https://storyxpress.co/
• https://www.loom.com/
• https://wistia.com/
• Ross' book, 'The Paper Plane Plan': https://amzn.to/3tB8cKE

CONNECT WITH ROSS/STRAFE:

• https://www.strafecreative.co.uk/
• https://uk.linkedin.com/in/rossdavies
• https://twitter.com/ross_davies

CONNECT WITH SCOTT:

• scott.colenutt@sitevisibility.com
• https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

• https://www.sitevisibility.co.uk/
• https://www.youtube.com/user/SiteVisibility
• https://twitter.com/sitevisibility
• https://www.facebook.com/SiteVisibility
• http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

In today's episode we're joined by Vikrant Shaurya, CEO of BestSellingBook.com.

In this episode, you'll learn:

• How the world of self-publishing has changed over the last decade
• What determines 'bestseller' status?
• How often do Amazon book rankings update?
• The importance in understanding an author's 'why'
• Skills required to be an angel writer
• Do you need to have an existing audience to become a bestseller?
• How the angel writing process works
• Book promotion tactics to avoid

Referenced in this episode:

• [Book] Rich Dad, Poor Dad by Robert Kiyosaki: https://amzn.to/3hEduAe
• https://publisherrocket.com/
• https://www.literatureandlatte.com/scrivener/overview
• https://www.bookbub.com/partners/bookbub_ads
• https://www.listennotes.com/
• BestSellingBook's 5 Day Writing Challenge: https://challenge.bestsellingbook.com/
• BestSellingBook's Self-Publishing Checklist: https://bestsellingbook.com/checklist/

CONNECT WITH VIKRANT/BESTSELLINGBOOK.COM:

• https://bestsellingbook.com/

CONNECT WITH SCOTT:

• scott.colenutt@sitevisibility.com
• https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

• https://www.sitevisibility.co.uk/
• https://www.youtube.com/user/SiteVisibility
• https://twitter.com/sitevisibility
• https://www.facebook.com/SiteVisibility
• http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

In today's episode we're joined by Agata Adamiak, Director of Business Ahead to discuss what it means to be 'data-driven'.

On the show, you'll learn:

• What is the definition of 'data-driven'?
• The benefits of being data-driven
• The importance of adopting a data-driven mindset
• How to overcome the common challenges that prevent businesses from becoming data-driven
• Does being data-driven stifle creativity?

Referenced in this episode:

• Episode 51 of The SiteVisibility Internet Marketing Podcast w/ Avinash Kaushik: https://www.sitevisibility.co.uk/blog/2009/07/29/podcast-interview-with-world-leading-anayltics-authority-avinash-kaushik/
• Additional podcast resources at: https://businessahead.co.uk/imp

CONNECT WITH AGATA/BUSINESS AHEAD:

• https://businessahead.co.uk/
• https://www.linkedin.com/company/businessahead/
• https://twitter.com/BusinessAheadUK/

CONNECT WITH SCOTT:

• scott.colenutt@sitevisibility.com
• https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

• https://www.sitevisibility.co.uk/
• https://www.youtube.com/user/SiteVisibility
• https://twitter.com/sitevisibility
• https://www.facebook.com/SiteVisibility
• http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.

In today's episode we're joined by Katrina Wong, VP of Product Demand and Lead Generation at Twilio Segment.

In this episode, you'll learn:

• Differences between 1st, 2nd and 3rd party data
• The major privacy trends that are being deployed by major tech companies (Google, Apple, Facebook)
• How a privacy-first future impacts major tech firms, consumers and marketers

CONNECT WITH KATRINA/TWILIO SEGMENT AHEAD:

• https://segment.com/
• https://twitter.com/katchmesocial

CONNECT WITH SCOTT:

• scott.colenutt@sitevisibility.com
• https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

• https://www.sitevisibility.co.uk/
• https://www.youtube.com/user/SiteVisibility
• https://twitter.com/sitevisibility
• https://www.facebook.com/SiteVisibility
• http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.