The Interior Collective (IDCO Studio)
Explorez tous les épisodes de The Interior Collective
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| 20 Jan 2023 | Alison Giese: Interior Design as Your 2nd(+) Career | 00:39:04 | |
Alison Giese: Interior Design As Your 2nd(+) Career Episode Details. Oftentimes the path to success isn’t linear and it might take a little longer than expected to find your true calling. In this episode of The Interior Collective, we’re exploring ageism in the interior design industry, how to avoid it, and if it even matters. If social media makes you feel like starting a career in your 40s or 50s is out of the question, today’s guest is here to tell you that it’s never too late to break into the industry. Award-winning interior designer Alison Giese found her passion for design after making two major career changes and she’s sharing her tips for breaking into the interior design industry, and creating a sustainable, thoughtful business with longevity. In this episode, Alison and I discuss:
Mentioned in this episode:
Thanks for listening to this episode of The Interior Collective. You can listen to our episodes on Spotify, Apple Podcasts, YouTube, or access all the show notes on our website. You can follow along with Alison on Instagram, book a call with her on | |||
| 23 Dec 2022 | Brittney Vier: Financial Planning for Interior Designers | 01:01:13 | |
BONUS EPISODE
Brittney Vier: Financial Planning for Interior Designers As an interior designer running your own studio, the finances can feel overwhelming. From taxes to payroll, there are so many things to consider. Today’s guest, Brittney Vier, is answering all the most important, the most confusing, and even just the “Where do I start?” questions. This virtual bookkeeper for interior designers shares tips on how not to leave money on the table, ways to ensure your business can stay afloat during times of uncertainty, and who should make up your financial team. Plus, Brittney shares what we can do now, before the end of year, to prepare for a stress-free tax season in this BONUS episode of The Interior Collective. In this episode, Brittney Vier and I discuss:
Mentioned in this episode:
Thanks for listening to this episode of The Interior Collective. You can listen to our episodes on Spotify, Apple Podcasts, or access all the show notes on our website. You can reach out to Brittney at brittney@brittneyvier.com or visit her website.
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| 06 Jan 2023 | Heidi Caillier: Going Against the Grain | 00:35:55 | |
Heidi Caillier: Going Against the Grain
SHOW NOTES The key to success as an interior designer lies in your own understanding of who you want to be as a designer. Kicking us off on for Season 2 is none other than Heidi Caillier, the Seattle-based interior designer who has successfully grown an impressive following, earned dozens of features in top tier publications, and attracted a devoted clientele base all while avoiding trends and staying committed to her unique outlook as an interior designer. In this episode, Heidi Caillier and I discuss:
Mentioned in this episode: MAGAZINES
FEATURES PRODUCTS + SOURCES | |||
| 13 Jan 2023 | Bria Hammel: Pivoting in Times of Uncertainty + Expanding Into Commerce | 00:51:06 | |
Bria Hammel: Pivoting in Times of Uncertainty + Expanding Into Commerce
Episode Details. As an interior designer, how do you keep your doors open during times of uncertainty? The short answer: Diversify your revenue streams and always, always be willing to pivot. Walking us through this process is Bria Hammel, the creative director and CEO of Bria Hammel Interiors. After over a decade of business, Bria has become adept at finding ways to keep her studio thriving despite any hardships in the national economy. Full service design, complete furnishing projects, spec homes, designs for full neighborhood developments, design expert consultations, a digital store, a physical store, events, and product collaborations–Bria knows how to do it all and how to do it all really, really well. In this episode, Bria Hammel and I discuss:
Mentioned in this episode: SOFTWARE & SERVICES
Thanks for listening to this episode of The Interior Collective. You can listen to our episodes on Spotify, Apple Podcasts, YouTube, or access all the show notes on our website.
You can follow along with Bria on Instagram, book a call with her on The Expert, discover more of her work on her website, or shop Brooke & Lou. SHOW NOTES | |||
| 27 Jan 2023 | Light & Dwell: Defining Your Signature Style | 01:00:32 | |
Light & Dwell: Defining Your Signature Style It’s no secret that the interior design industry can seem really saturated. Between Pinterest, Instagram and other social media platforms, inspiration is everywhere, making it all the more challenging to identify an aesthetic that stands out from the rest. Today’s guests are Aymee and Molly, the dynamic duo behind Light & Dwell, and they have truly mastered the art of distinguishing their brand and defining a signature style. Lately, I’ve seen them take their brand to new heights as they carry that signature style from physical spaces to digital platforms and beyond. In this episode, we’re getting a masterclass in leaning into a signature style as an interior designer and how to use that to differentiate yourself online. In this episode, Aymee, Molly, and I discuss:
Mentioned in This Episode:
Thanks for listening to this episode of The Interior Collective. You can listen to our episodes on Spotify, Apple Podcasts, YouTube, or access all the show notes on our website.
You can follow along with Light & Dwell on Instagram, and discover more of their work on their | |||
| 03 Feb 2023 | Yond Interiors: The Logistics of Distance Design | 00:58:14 | |
Yond Interiors: The Logistics of Distance Design In a post-pandemic world, distance design has become increasingly popular, especially considering the opportunities social media brings to discover designers all over the world. Today’s guest, Julia Miller of Yond Interiors, has perfected the art of high-end distance design and an expert client experience. Yond Interiors is a boutique interior design studio based in Minneapolis, yet serving clients all over North America. Julia’s interiors have been nationally recognized, for good reason, and she has so much knowledge to share with us today.
In this episode, Julia and I discuss:
Mentioned in This Episode: Growing Your Team with Marie Flanigan Website Templates for Interior Designers Better Homes and Garden’s Home Tour
Thanks for listening to this episode of The Interior Collective. You can listen to our episodes on <... | |||
| 10 Feb 2023 | Unique Kitchens & Baths: Custom Cabinetry Crash Course | 00:39:51 | |
Unique Kitchens & Baths: A Crash Course on Custom Cabinetry
We’ve all heard the age-old saying, “The kitchen is the heart of the home,” and oftentimes it’s also the top priority for interior design clients. Today’s guest has dedicated her business to the art of custom cabinetry and kitchen design and with over 15 years of experience, she has a lot of tips to share. Tanya Smith-Shiflett, owner and founder of Unique Kitchens & Baths, has seen and thought of everything when it comes to balancing form and function in these well-loved spaces. IDCO Studio has worked closely with Tanya on a number of projects and I recently had the pleasure of working with her and her team to bring my dream kitchen to life. Working with Unique Kitchens & Baths has been proven invaluable time and time again and I’m so excited to share a fraction of Tanya’s knowledge with you today. In this episode, Tanya and I discuss:
CONNECT WITH TANYA The Austin Tudor Kitchen Design Process The Latest Austin Tudor Kitchen Update
CABINETRY COLLABORATIONS | |||
| 24 Feb 2023 | Carley Page Summers: Styling for Photoshoots vs. Styling for Living | 00:49:43 | |
Carley Page Summers: Styling for Photoshoots vs. Styling for Living
The reality is that styling a home for your clients is different than styling for a photoshoot. What looks beautiful in person might not exactly translate over camera. If you want to put your best foot forward on camera, online, and in-person, today’s guest has mastered it all. Carley Page Summers first explored her love for interior design through photographing and styling spaces. Now, she brings her refined editorial eye and skill for crafting a visual narrative to her interior design projects and her work is simply unmatched. Today, Carley is walking us through the key differences between styling interiors for photo, video, and lifestyle applications.
In this episode, Carley and I discuss:
Mentioned in This Episode:
Virtual Design Services on The Expert
Thanks for listening to this episode of The Interior Collective. You can listen to our episodes on Spotify, Apple Podcasts, YouTube, or access all the show notes on our | |||
| 17 Feb 2023 | Chango & Co: Finding Joy in Social Media Marketing | 00:52:30 | |
Chango & Co: Finding Joy in Social Media Marketing
Love it, hate it, or maybe a little intimidated by it, the role of social media in the interior design industry cannot be ignored. While some designers landed their first big project through their extensive Instagram following, others may find the fickle algorithm, the constant demands of the platform, and the thought of showing up on camera less than appealing. If you don’t aspire to expand from interior designer to lifestyle influencer, is it still worth the effort to show up on social media? And if so, how?
Today’s guest, Susana Simonpietri, Creative Director and Founder of Chango & Co., has over 286k followers and was one of the first interior designers to see Instagram’s marketing potential when the platform first launched. Despite overseeing a wildly successful interior design studio made up of a team of almost 20 individuals, Susana still runs Chango & Co.’s Instagram entirely on her own! Today, she is generously sharing how her studio shows up in such an authentic, successful, and sustainable way on Instagram, and we’ve got a lot of ground to cover. In this episode, Susana and I discuss:
Thanks for listening to this episode of The Interior Collective. You can listen to our episodes on Spotify, Apple Podcasts, YouTube, or access all the show notes on our website.
You can follow along with Chango & Co. on Instagram, | |||
| 10 Mar 2023 | Laura Hodges: Leaning into Sustainable, Ethical Design | 00:45:25 | |
Laura Hodges: Leaning Into Sustainable, Ethical Design
It’s no secret that the interior design industry can be one of over-consumption, unnecessary waste, harmful toxins and unsustainable resource harvesting. However, we believe that sustainability should be at the forefront of every project. In today’s episode, I’m chatting with LEED AP and GREEN AP interior designer Laura Hodges about how she implements more sustainable practices in her design business. Laura is taking us through her technical education in environmentally conscious interior design and how she puts it into practice in her design work.
In this episode, Laura and I discuss:
Mentioned in This Episode: U.S. Green Building Council / LEED Website Thanks for listening to this episode of The Interior Collective. You can listen to our episodes on Spotify, Apple Podcasts, YouTube, or access all the show notes on our website.
You can follow along with Laura on Instagram, and discover more of her work on her website.
The Interior Collective: Website
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| 17 Mar 2023 | Arvin Olano: Elevated Video Content for Interior Designers | 00:56:55 | |
Arvin Olano: Elevated Video Content for Interior Designers Things change rapidly in marketing and keeping up with where, how and when to show up is more than a full-time job. But one thing that's become abundantly clear the last few years is that video reigns supreme across social platforms–and it's not going anywhere anytime soon. If you’re an interior designer and struggling to find the time and budget to dedicate to creating elevated video content, we’re addressing all of those concerns in today’s episode. Digital creator, designer, and interior stylist, Arvin Olano, found his second career through the launch of his incredibly successful YouTube channel in 2020. Now, with over 361,000 subscribers following his journey, he’s cracked the code for navigating the logistics of video production for interior designers. In today’s episode, Arvin is generously walking us through creating an editorial calendar, content planning, tips for outsourcing, monetizing video content and so much more.
In this episode, Arvin and I discuss:
Mentioned in This Episode: Final Cut Pro Tutorial
Thanks for listening to this episode of The Interior Collective. You can listen to our episodes on Spotify, Apple Podcasts, YouTube, or access all the show notes on our website.
You can follow along with Arvin on Instagram, | |||
| 03 Mar 2023 | Renee Bush: Brand Strategy & Positioning for Interior Designers | 00:56:52 | |
Renee Bush: Brand Strategy & Positioning for Interior Designers
In this economy, turning away potential clients seems unrealistic, but it’s the only way to make room for your target audience. In today’s episode, interior design brand strategist, Renee Bush, talks us through identifying your ideal clients and positioning your brand to reach them. Renee has helped top designers like Studio McGee, Light & Dwell, and Boxwood Interiors with her proven strategy for identifying the unique differentiator that sets every interior designer apart from the rest. In this episode, we’ll help you identify your ideal client, personify them, and curate your services to both attract and serve them at every stage of life.
In this episode, Renee and I discuss:
Mentioned in This Episode: Thanks for listening to this episode of The Interior Collective. You can listen to our episodes on Spotify, Apple Podcasts, YouTube, or access all the show notes on our website.
You can follow along with Renee on Instagram, and discover more of her work on her website.
The Interior Collective: Website IDCO Studio: Web... | |||
| 24 Mar 2023 | Kate Abt: When Your Signature Style Trends | 00:36:47 | |
Kate Abt: When Your Signature Style Trends
In an industry where your look literally defines your brand, the pressure to find your signature style can be overwhelming. Defining your look in spite of trends can be critical to the success of your studio and crucial to attracting your ideal clients. So what happens when your look starts trending? Can you still stand out in a sea of lookalikes? Today’s guest is helping us navigate all of those questions and more. Kate Abt of Kate Abt Design opened her studio over a decade ago and immediately established her iconic aesthetic–timeless, collected, and livable. With her English roots and California influences, she’s found the beautiful balance between classic and effortless interiors, despite the ebbs and flows of design trends. In this episode, Kate and I discuss:
Mentioned in This Episode: Thanks for listening to this episode of The Interior Collective. You can listen to our episodes on Spotify, Apple Podcasts, YouTube, or access all the show notes on our website.
You can follow along with Kate on Instagram, Pinterest, and discover more of her work on her website.
The Interior Collective: Website IDCO Studio: Website | |||
| 31 Mar 2023 | Becca Interiors: How to Source Everything | 00:46:04 | |
Becca Interiors: How to Source Everything
After years of light, bright, and airy design trends, we’re finally seeing the industry embrace color, pattern, and vintage goods in a big way. Today’s guest has always used these features thoughtfully, in a way that feels collected, warm, and full of character. Becca Casey of Becca Interiors is joining me to dig into two really critical topics for running an interior design business. From walking us through sourcing all the things, to the systems and processes required for contractors and builders to execute her beautifully nuanced designs, Becca is so generously sharing the details in this jam-packed episode.
In this episode, Becca and I discuss:
Paint + Wallpaper
Antique Flea Markets The Annual Cotswold Art & Antiques the Shepton Mallet Antique Fair Arding Antiques and Collector Fair Use code ‘BONUS15’ for 15% off sitewide at idco.studio
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| 17 Jul 2023 | Amber Lewis: Growing Pains + Industry Stardom | 00:59:00 | |
Amber Lewis: Growing Pains & Industry Stardom
Noteworthy success is always the goal for an interior design business. But when a studio expands into a full blown lifestyle brand, the lines can blur when it comes to corporate structure. With an ever-changing industry and internal roles evolving to fill gaps that come with growing pains, managing who does what in each department can prove complicated. Today, I’m welcoming Amber Lewis of Amber Interiors to walk us through her studio’s structure after spending a decade as a top designer. We’re chatting all about repeat book deals, product licensing, and what comes next for an interior designer of her caliber.
In this episode, Amber and I discuss:
Use code ‘BONUS15’ for 15% off sitewide at idco.studio Thanks for listening to this episode of The Interior Collective. You can listen to our episodes on Spotify, Apple Podcasts, YouTube, or access all the show notes on our website.
You can follow along with Amber on Instagram, discover more of her work on her website, and shop her curated home decor at Ayr Barns.
The Interior Collective: Website IDCO Studio: Website | Instagram | YouTube The Identité Collective: Blog<... | |||
| 19 May 2023 | Design Camp: How it Started with Lindsey Borchard & Anastasia Casey | 01:03:26 | |
DESIGN CAMP TICKETS ON SALE NOW! Lindsey Brooke Design Episode Mentioned: Lindsey Borchard - Pricing as an Interior Designer Together, Lindsey and Anastasia have hosted hundreds of interior designers from every corner of the globe at Design Camp. Design Camp came to fruition based on our personal experiences growing seven-figure businesses in the industry. We felt the lack of a comprehensive, actionable and relatable resource to get started. Everything felt top secret, competitive and subjective. After working together for more than five years, we made it our mission to create an interior design retreat where designers can form honest, supportive relationships, create an accountable mastermind group, and be given the blue print they need to level up their business. Every session of Design Camp is different. The keynotes, the sessions, the people. We work diligently year round to keep Design Camp’s content of the moment and comprehensive. We’re grateful to welcome return campers alongside first time guests at every session. Design Camp is an immersive four-day retreat created specifically for the diverse interior design community. Founders Anastasia Casey and Lindsey Borchard, along with their respective teams, offer inspiration, insight, and empowerment through strategic business development discussions and guided implementation. Every detail of our luxury event is intentional, from the intimate grouping of campers to the inspired setting. Working sessions are punctuated by shared meals, cocktail hours, and keynotes from some of the industry’s most influential voices. Our mission is for you to leave Camp with an actionable plan for creating a design business that is more profitable, enjoyable, and authentic to you—with a network of likeminded friends to support you along the way, forever after. Transcript 00;00;00;00 - 00;00;35;13 Anastasia Hi, and welcome to this bonus episode of The Interior Collective, a podcast for the business of Beautiful Living. I'm your host, Anastasia Casey. And today we are talking about a very big passion project of mine, Design Camp. Together with my co-host, Lindsey Borchard of Lindsey Brooke Design, we are walking you through the infancy of Design Camp, how it started out, how it's transformed, and what the four day inclusive business retreat looks like today.
00;00;35;16 - 00;01;04;24 Anastasia Tickets are now on sale at Design Camp IDCO. Hey, Lindsey, and welcome back to the show. I am so excited to have you here. And there's nothing I love more than, like a secret bonus episode. I know. I'm so excited to be here. Obviously, I love your podcast and just love everything about the Interior collective. So I'm happy that we can have this kind of, like, conversation about Design Camp.
00;01;04;24 - 00;01;22;28 Lindsey And yeah, bonus episodes are always the best. I love how we can take a little bit of Design Camp and we'll get all into Design Camp a little bit later. But I do love that we can have even just this many one hour conversation to give people a taste of what Design Camp is really about. But if you haven't listened to it already, go back to season one.
00;01;22;28 - 00;01;57;00 Anastasia I... | |||
| 29 Sep 2023 | Studio DB: Elevating Kids Spaces with Color and Pattern | 00:50:57 | |
Often overlooked, children’s bedrooms and play spaces are a pivotal, foundational part of their development. Architect and interior design duo Damian and Britt Zunino, principals of Studio DB, a multi-disciplinary firm in Manhattan are experts at crafting colorful, whimsical family homes that invite both refuge and wonder. Today, Britt and Damian walk us through the fundamentals of elevated kid’s spaces. We’ll take it to a deeper level as we discuss incorporating color and pattern throughout a home as well. Prepare to take notes in this masterclass of comprehensive, intuitive, and joy provoking design. | |||
| 08 Sep 2023 | Megan Grehl: Managing + Scaling Projects on an International Level | 00:53:07 | |
Today, New York City based Megan Grehl of Megan Grehl Design Studio is breaking down exact steps to take your interior design studio to a global scale. She is a wealth of knowledge and as we begin to explore the concept of going global and designing on an international scale, Megan is breaking down exactly how she got started in global projects, how she's booking hospitality projects around the world, and what she's doing to incorporate that on a residential scale as well. So let's go ahead and dig in going global, managing and scaling projects on an international level. Prior to receiving her education at the University of Pennsylvania, Megan lived in Hong Kong, Beijing, Taipei, Tokyo, and Shanghai for over 20 years. As a result, Megan is fluent in English and Mandarin Chinese. With an innate sensitivity to design, style and curation, Megan Aileen is the embodiment of the bridge between eastern and western design values. | |||
| 01 Sep 2023 | Brigette Romanek: Gap Meets Gucci | 00:47:27 | |
Welcome back to Season 3 of The Interior Collective - a podcast for the business of beautiful living. Quiet Luxury is the buzzword in every marketing campaign and TikTok video around these days. But the concept of mixing bespoke, one-of-a-kind pieces with quality, everyday items is here to stay. Joining us today is Brigette Romanek, founder and principal designer of Romanek Design Studio. She is one of LA’s most sought after designers, and named repeatedly in Arch Digest’s “AD 100” and Elle Décor’s A-List. Brigette's clients include Gwyneth Paltrow, Beyonce, Kelly Rowland, Misty Copeland & Demi Moore and she’s built her studio on the foundation that spaces should be fresh and functional, aesthetically provoking, and completely lived in. Tune in as we break down how Brigette achieves that livable luxury in every project–from quiet family homes to multi-million dollar high-profile projects. Mentioned in this episode: Livable Luxe by Brigette Romanek Brigette Romanek on The Expert | |||
| 25 Aug 2023 | Jake Arnold: From Global Cover Story to Book Launch | 00:55:56 | |
As we kick off Season 3, we welcome back fan favorite, Jake Arnold just in time for the drop of his first book, Redefining Comfort. On the tail of his global cover story with Arch Digest, Jake is breaking down his design process working with the likes of John Legend and Chrissy Tiegan, how his “first of its kind” cover hit all 7 international Arch Digest markets, and how you can translate his celebrity status to your own interior design firm. Links MentionedRedefining Comfort by Jake Arnold | |||
| 06 Oct 2023 | Stefani Stein: Growing a Design Studio While Maintaining a Small Team | 00:55:49 | |
While we often have guests on this show with large teams and multiple departments, the reality is, not every interior designer wants to have a large studio. Remaining small and nimble allows for more creativity as the principal designer, less people management, and a more flexible schedule. Today, we welcome award winning Los Angeles based multidisciplinary designer, Stefani Stein, as we explore the logistics and intentions behind scaling a design studio while maintaining a small team.
LINKS | |||
| 15 Sep 2023 | Caitlin Flemming: How the Pandemic Changed Our Interior Design Process, Forever | 00:55:19 | |
Three years after the start of the Covid pandemic, interior designers are still catching up to the rush in the industry, the delays in delivery, and the overwhelm and exhaustion we all experienced. As interior designers became more nimble, flexible, and efficient, changes to their process were inevitable. Today, we’re chatting with interior designer, best-selling author, and dear friend, Caitlin Flemming. Caitlin walks us through how her studio pivoted during Covid, the changes she kept in place, and how it affected her process moving forward. Then, we'll discuss her latest book, "Sense of Place".
Links Mentioned in this Episode | |||
| 22 Sep 2023 | Prospect Refuge: Process Breakdown - Extensive Renovations | 01:00:03 | |
Every interior designer’s process is so distinctly unique. While designing new construction projects can be a bit more straightforward, renovation projects require a unique level of experience and planning to both bid and execute effectively. Today, Victoria Sass - principal designer and founder of award winning Minneapolis based studio, Prospect Refuge, walks us through her noteworthy renovation process. Specializing in historic and architecturally significant properties, Prospect Refuge projects evoke quiet luxury in a joyfully unassuming way.
Links Mentioned in This Episode: | |||
| 20 Oct 2023 | Katie Hodges: The Logistics of Construction Oversight | 00:47:37 | |
When the design phase is completed, an interior designer’s job is just beginning. As you head into the construction phase of a project - whether new construction or renovation, the logistics can get tricky. Most states won’t let you “Project Manage” your contractors, so “Construction Oversight” is the new industry standard. Today, Los Angeles based interior designer Katie Hodges walks us through the logistics of bringing your designs to life through overseeing construction.
LINKS MENTIONED | |||
| 03 Nov 2023 | Samantha Struck: Design Documentation | 01:00:20 | |
Construction documentation is the most critical piece to executing designs of the highest caliber. We searched far and wide for examples of the very best in construction documentation and were wowed when we saw the materials presented by Sam Struck at StruckSured Design. In today’s episode, we’re chatting with the mastermind behind the documentation, principal and lead designer of the Hood River based design studio. From initial client education documents all the way through to Construction packages and everything in between, you’ll want to listen to this episode in entirety first, then come back a second time to take thorough notes. CONNECT:
MENTIONED IN THIS EPISODE:
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| 13 Oct 2023 | Lauren Nelson: Business Operations at a Boutique Studio | 00:53:16 | |
There are so many paths to interior design as a career, but it seems very few of them offer experience in actually running an interior design business. Today, San Francisco Bay Area award winning designer Lauren Nelson walks us through navigating the business side of a beautiful design business. From pricing strategies to her experience in corporate design public relations, Lauren's coveted expertise has proven that every path to design offers unique wisdom.
LINKS MENTIONED: | |||
| 10 Nov 2023 | Rebecca Goldberg: The Future of PR & Marketing for Interior Designers | 00:56:02 | |
When did “enough” become no longer enough when it comes to PR and marketing as an interior designer? 10 years ago, a single press feature was a pinnacle to a designer’s career, but nowadays, growth feels reliant on the frequency and the caliber of press features. Today, we’re chatting with PR veteran and co-founder of Dada Goldberg, the top Public Relations agency in the shelter industry. Rebecca’s guiding us through the changes we’re seeing in traditional press, the next wave of good PR, and how getting great press is absolutely something you can do on your own as an interior designer.
CONNECT | |||
| 08 Mar 2024 | Jeremiah Brent: Finding Ritual in Design | 01:00:12 | |
In the season 4 premiere episode of The Interior Collective, special guest Jeremiah Brent expounds on the intimate connection between personal rituals and interior design. In his new book, "The Space That Keeps You," Jeremiah explores how the spaces we inhabit are deeply intertwined with our daily practices and the essence of what makes a house a home. This episode not only sheds light on Jeremiah's transition from fashion to establishing a successful design firm but also emphasizes the significance of rituals in shaping our living environments. Jeremiah's insight into the transformative power of design, coupled with the anticipation of Jeremiah joining the cast of "Queer Eye," provides a compelling narrative on the importance of creating spaces that reflect and accommodate the rituals that enrich our lives. | |||
| 15 Mar 2024 | Cortney Bishop: Entrepreneurship in Design | 01:02:45 | |
Full analysis, transcript, and bonus materials available on Patreon. In this episode of The Interior Collective, special guest Cortney Bishop offers an insightful perspective on her innovative approach to interior design, harmoniously combining her extensive background in marketing and business with her dedication to crafting spaces of significance. We delve into the foundational elements of Cortney's design firm, highlighting her unique approach to integrating residential and boutique commercial projects. This episode sheds light on how Cortney and her team skillfully navigate the complexities of design, merging creativity with strategic planning. Join us as we explore the intricacies of both commercial and residential ventures, the dynamic evolution of Cortney's firm, and the inspiring journey of entrepreneurship that transcends the traditional boundaries of interior design. The Interior Collective Instagram | |||
| 22 Mar 2024 | Zoë Feldman: A 6 Step Design Process | 00:54:01 | |
Full Analysis, Transcript and Bonus Download Worksheets Now Available on Patreon. This week, coveted Washington DC designer Zoe Feldman breaks down her well-established six-part design process as she shares her journey into interior design and the importance of scaling her business. The conversation covers the six phases of her design process, including programming, schematic design, design development, construction documents, construction administration, and installation and styling. Zoë also discusses her Expert sessions and the different tiers of design services she offers. She shares her experience of investing in process improvement and the challenges and benefits of offering full service design and design anywhere services. In this conversation, Zoë discusses her approach to budget-friendly design with Design Anywhere. She breaks down the six-phase process of interior design, including programming, schematic design, design development, and installation. Anastasia also shares upcoming projects and collaborations, including a lighting collection with Mitzi that just launched and a kitchen design for fashion designer Jessie Randall. The Interior Collective Instagram | |||
| 29 Mar 2024 | Mandy Cheng: Install Logistics | 00:52:53 | |
Get full access to bonus material, downloadable worksheets, and in-depth analysis now on Patreon. In this episode of The Interior Collective, delve into the intricacies of interior design logistics with Mandy Cheng as she reflects on the transformative impact of earning a spot on the AD100 list, three years running. Tune in as Mandy dissects the nuts and bolts of her design process, drawing from her background in set design and seamlessly transitioning into interiors. Discover Mandy's fluid approach to installation, always putting her client’s comfort first. Gain insights into managing logistics with a small team and the crucial role photography plays in showcasing her work. Join us for a conversation packed with thought provoking sound bites and practical advice for interior designers, covering everything from smooth installations to the art of booking photographers and exciting updates on future projects. | |||
| 05 Apr 2024 | Construction Documentation with Tess Twiehaus | 01:04:35 | |
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| 12 Apr 2024 | Influencing Design Through Social Media with Drew Michael Scott | 00:54:58 | |
Get Our Editorial Strategy Workbook Here In this week’s episode of The Interior Collective podcast, Anastasia welcomes Drew Michael Scott, design influencer and founder of Lone Fox. Drew's career was born on YouTube and has thrived across various design channels as he has built his brand and honed his aesthetic. Through years of consistency and resourcefulness, he has earned an audience that includes millions of online followers—in addition to the trust and collaboration of dozens of top-tier brands. Drew is an incredible representation of a new kind of designer—an industry tastemaker who inspires and educates without taking on clients of his own. Even for designers taking a more traditional route, Drew offers valuable insight into building and monetizing an online brand. The Interior Collective Instagram
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| 19 Apr 2024 | Scaling a Studio with Low Overhead with Alyssa Kapito | 00:55:13 | |
Download this week's bonus content including an itemized overhead budget download and join the private community on Patreon at Patreon.com/theinteriorcollective. In this episode, Alyssa Kapito delves into managing overhead costs in interior design. Transitioning from art history to this field, she shares insights on scaling a business while controlling expenses. Alyssa discusses strategies for handling multiple projects and highlights the benefits of a home office for cost efficiency. Drawing from her internship experiences, she emphasizes the importance of networking. Additionally, Alyssa's ventures in writing a book and launching Gallery Alyssa Kapito underscore her entrepreneurial approach. Through her experiences, listeners gain valuable insights into maintaining financial health and work-life balance in interior design.
The Interior Collective Instagram | |||
| 26 Apr 2024 | Creating a Lighting Plan with Brian Paquette | 00:49:54 | |
Today, interior designer and 2 time author Brian Paquette is serving a masterclass in lighting design. Brian’s breaking down the concept of lighting plans, how to create one, and budget allocations. I find it particularly fascinating because of the importance of harnessing light in the Pacific Northwest where Brian’s based. Our conversation really emphasizes the importance of understanding clients' needs and preferences during initial conversations and tailoring the lighting plan accordingly, while balancing aesthetic and function when selecting light fixtures. Brian is also offering a peek into his latest book ‘Outside In’, which finds a deeper meaning in design. Find sample lighting plans from some of Brian Paquette’s portfolio of work in the bonus materials section of Patreon. Access them now at Patreon.com/TheInteriorCollective or book an Expert call with Brian directly.
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| 03 May 2024 | Pricing Your Services with Hema Persad | 01:00:00 | |
Download our guide to pricing your services as an interior designer now on Patreon at patreon.com/theinteriorcollective. Hema Persad, founder of Sagrada Studio, discusses her approach to billing as an interior designer. She explains the onboarding and design discovery phase, as well as the billing structure at each phase of her process. Hema emphasizes the importance of being clear about the fee structure and having expectations outlined in the contract. She also talks about the significance of tracking hours and project profitability. Hema believes in open discussions about money in the industry to set realistic and fair industry standards. In this conversation, Anastasia discusses various aspects of billing and client management in interior design, while Hema expands her approach to collecting funds for accessories and artwork, as well as how she handles retainer fees and invoices. Hema also shares her thoughts on hourly rates for install and project management, as well as the challenges of hiring and managing a team. She emphasizes the importance of tracking time and managing finances, and discusses the benefits of remote work. Additionally, she talks about the impact of visibility and recognition on billing and client acquisition, and shares her excitement about upcoming projects and collaborations.
The Interior Collective Instagram Want to hear more from Hema Persad, listen to her episode on Design Perspectives with Gail M. Davis | |||
| 10 May 2024 | Strategic Brand Development with Lindye Galloway | 00:59:15 | |
Access all bonus material now on Patreon at patreon.com/TheInteriorCollective incuding this week's New Project Marketing Plan download. This week on the Interior Collective Podcast, we sat down with Lindye Galloway, an Orange Country, California, designer and shop owner to talk about her strategies for setting her firm apart and developing a distinct point of view in an area that is super saturated with designers. Lindye walks us through her transition from wedding designer to interior designer as she and her husband embark on a renovation just weeks after the birth of their son, Theo, and how it works now that he has joined the business. She candidly shares how she pieced her business together, always keeping her vision in mind and maintaining a stylistic thread while designing homes around the country, and how innovation and competition can propel you forward. The Interior Collective Instagram
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| 17 May 2024 | The Transformative Power of Pivoting with Tiffany Leigh | 00:55:56 | |
Tiffany Piotrowski, owner of Tiffany Leigh Design, discusses the power of pivoting in business and the decisions that inform those pivots. She shares her journey as a business owner, including starting her own design blog, working for a well-known interior design firm, and eventually starting her own business. Tiffany talks about a pivotal moment when she realized she needed to shift her focus back to design and let go of her online shop. She emphasizes the importance of listening to your gut and being flexible in business. Tiffany also discusses how she communicates changes to her team and clients and the balance between growth and financial stability.
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| 24 May 2024 | Working with Builders with Brad Leavitt | 00:49:54 | |
Brad, the founder of AFT Construction, shares his journey in the construction industry and the importance of collaboration between designers and builders. He emphasizes the need for effective communication and alignment of vision between the two parties. Brad also discusses the role of a superintendent in ensuring the success of a project and the importance of proper supervision. He highlights the value of pre-construction meetings and page turns to ensure that everyone is on the same page. Brad also addresses the issue of budgeting and the division of responsibilities between designers and builders when it comes to purchasing materials and furnishings. In this conversation, Brad Leavitt, owner of AFT Construction, discusses the importance of technology in the construction industry and how it can improve communication and transparency between contractors, designers, and clients. He emphasizes the use of tools like Buildertrend and Bluebeam to streamline project management and collaboration. Brad also shares insights on maintaining budget discipline, providing accurate bids, and value engineering. He highlights the significance of strong leadership and company culture in maintaining high morale and expectations within the team. Lastly, he discusses the value of social media in marketing and building a brand.
The Interior Collective Instagram IDCO Studio Instagram Shop Our Products at IDCO Studio For any custom projects, please inquire at Kwin Made Brad Leavitt Instagram Brad Leavitt Podcast AFT Construction Website | |||
| 07 Jun 2024 | Pricing Models for Interior Designers with Lindsey Borchard | 01:14:16 | |
This episode of the Interior Collective podcast focuses on pricing as an interior designer, covering topics such as overhead expenses, time billing, flat rates, and procurement fees. Lindsay Borchard of Lindsay Brook Design shares insights and strategies for pricing services, including the importance of transparency and data-driven decision-making. The conversation delves into the details of pricing models, billing structures, and the impact of overhead expenses on pricing strategies. The conversation covers various aspects of interior design business operations, including procurement fees, receiving warehouse costs, project management billing, and increasing profitability. Lindsay shares insights on transitioning to flat rate pricing, managing client expectations, and optimizing business processes. She also discusses strategies for increasing revenue without raising hourly rates and emphasizes the importance of client experience and industry knowledge sharing. The Interior Collective Instagram Lindsey Brooke Design Instagram | |||
| 26 Jul 2024 | Maximizing Profitability as an Interior Designer with Four Hands | 00:59:58 | |
Josh Jarboe, Vice President of Sales at Four Hands, discusses how to best leverage your relationships with trade vendors to maximize profitability. In today's episode, Anastasia fires off rapid fire questions you should ask every trade partner, and Four Hands delivers on every answer. From simplifying pricing tiers to easy-to-navigate self-serf options, and a killer customer support team, selecting Four Hands as a primary trade vendor can improve your bottom line without increasing your client's costs. Four Hands is committed to making the design process easy, enjoyable, and profitable for designers. Open a Four Hands trade account today: fourhands.com/theinteriorcollective
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| 31 Oct 2024 | Welcome to The Interior Collective | 00:03:58 | |
Subscribe on Patreon for unlimited access to bonus materials of all five seasons and save with an annual membership. Use code Podcast15 to save 15% off sitewide at www.idco.studio Welcome back to The Interior Collective Podcast! I’m Anastasia Casey, your host and founder of The Interior Collective, IDCO Studio, Kwin Made and co-host of Design Camp. In another life, I might have been an interior designer myself, but instead, I’ve dedicated my career to creating digital spaces and building communities that celebrate and elevate great design. The Interior Collective is more than just a podcast—it’s a lifestyle destination and an online community that celebrates The Inside of Home. We offer project tours from designers around the world, share exclusive interviews with industry tastemakers, and curate content that strikes the perfect balance between informative and aspirational. I’m passionate about empowering interior designers to not only elevate their client experience but also find financial freedom and stability through their creative careers. We invite you to submit your projects for publication on The Interior Collective, which you can always do so linked in our show notes. Before we dive into this season, let me take a moment to share what we’re doing at IDCO Studio. If you’re looking to streamline your interior design business, define your client experience, or elevate your brand to reflect the spaces you design, IDCO Studio is here to support you every step of the way. We’ve served thousands of interior designers around the world through a collection of beautifully designed, high-quality website templates, branding suites, and essential business tools tailored specifically for interior designers. Whether you’re just starting out or looking to refine your existing brand, we offer a range of investments to meet you at any budget, so you can focus on what matters most—creating beautiful, memorable spaces for your clients. Additionally, our award winning design team has created custom projects for top designers like Amber Lewis, Nate Berkus, Marie Flanigan, Carley Summers and more through our creative studio, Kwin Made. Whether you’re looking for a plug-and-play solution to your business needs or an entirely bespoke solution, our team is excited to serve you. We’ve come a long way since launching in 2016. I’m incredibly proud of what we’ve built—a collaborative space where designers can not only showcase their work but also build a brand that’s deeply personal and reflective of their style and values. Over the years, I’ve had the privilege of connecting with some of the industry’s most innovative minds, which has fueled my inspiration and helped expand our dedicated team of experts. This season, we’re diving even deeper into what it takes to create spaces that not only look beautiful... | |||
| 01 Nov 2024 | Innovative Revenue Streams in Interior Design with Kate Marker | 00:50:31 | |
Subscribe on Patreon for bonus materials. Save 15% site wide at www.idco.studio with promo code Podcast15.
In the lead episode of Season 5 of The Interior Collective, we welcome interior designer and entrepreneur, Kate Marker, to discuss diversifying revenue and managing multiple business models. Kate Marker shares her journey in the interior design industry, highlighting her innovative approach to diversifying revenue streams through her design studio, retail brand, and short-term rental business. She discusses the importance of a cohesive team structure, the transition to larger projects, and the impact of hiring a business consultant. Kate also reflects on the challenges and growth experienced during the COVID pandemic, particularly in the realm of e-commerce. In this conversation, Anastasia and Kate discuss the multifaceted nature of the business, which includes a design studio, e-commerce, and vacation rentals. Kate shares insights on the challenges of shipping, the importance of property management, and the financial aspects of running short-term rentals. Kate also highlights the intangible benefits of her vacation properties, such as content creation and family memories, and discusses the future growth of her brand, including the launch of her new book. | |||
| 08 Nov 2024 | Building a Family Legacy in Design with Jean Stoffer | 01:04:34 | |
Use code Podcast15 to save 15% off sitewide at www.idco.studio Welcome back to season 5 of The Interior Collective, a podcast for the business of beautiful living. I’m your host, Anastasia Casey - founder of IDCO Studio, Kwin Made, Design Camp, and of course, The Interior Collective. Today, we are beyond excited to have a very special guest—Jean Stoffer, the renowned interior designer, entrepreneur, and founder of Jean Stoffer Design. Based in Grand Rapids, Michigan, Jean has built a nationally recognized design firm that’s known for its classic, elegant style, with projects featured in top design magazines and her own TV show, The Established Home, on Magnolia Network. But what makes Jean’s story even more compelling is that this isn’t just a solo endeavor. Jean has built a true family business—her daughter, Grace Start, is her design partner, her sons, John, Daniel, and David all play key roles, and together they’ve grown their brand to include not only design services but also a retail shop, a coffee cafe, product lines and a custom cabinetry line. In this episode, Jean will be sharing her journey of building a successful business, the joys and challenges of working with family, and how they’ve created a unique synergy that has propelled their brand to new heights. | |||
| 15 Nov 2024 | SEO for Interior Designers with Julia Bocchese | 01:01:12 | |
Save 15% site wide at www.idco.studio with promo code Podcast15. On today’s episode of The Interior Collective, we’re welcoming Julia Bocchese, a leading SEO and Pinterest consultant with over seven years of experience under her belt. Julia has worked as an SEO professor at Drexel University, sharing her SEO expertise with the next generation of digital marketers. Throughout her career, Julia has helped countless clients boost their website traffic and achieve the coveted #1 spot for their keywords on Google. Having made the leap from the corporate world to pursue her own passion, Julia understands the challenges and triumphs that come with growing a business. In today’s episode, we’ll dive deep into the powerful combination of SEO and Pinterest for interior designers. Julia will share her top strategies for leveraging these platforms to elevate your brand visibility, attract clients, and ultimately grow your business. Further, we’ll discuss where your web designer’s work ends and Julia’s work begins. | |||
| 22 Nov 2024 | Outlining the Design Process of an Old Home Renovation with Jamie Haller | 01:08:26 | |
Save 15% site wide at www.idco.studio with promo code Podcast15. Welcome to The Interior Collective podcast, where we explore the art of design through the eyes of industry experts. Today, we're diving deep into the world of historic home renovations with a special guest, Jamie Haller. For nearly a decade, interior design was Jamie's personal passion, fueled by her love for restoring the charm and character of Los Angeles’ historic homes. But when the pandemic hit, Jamie turned that passion into a full-time career, blending her background in fashion with a unique approach to honoring a home's history. From being featured in Architectural Digest for her work on a mid-century Pasadena ranch to creating timeless spaces that speak to both past and present, Jamie’s expertise lies in respecting the original narrative of a home while infusing it with her signature bold use of color and pattern. In today’s episode, Jamie walks us through each phase of the design process—from initial client onboarding to collaborating with architects and craftsmen—sharing invaluable insights on working with older homes and offering advice on how to break down the hours involved in every stage. Get ready for a deep dive into the intricacies of bringing history to life with a modern touch. | |||
| 29 Nov 2024 | Two Parts Passion to One Part Skill with Anastasia Casey | 00:54:17 | |
Hi, I’m Anastasia Casey, and in this episode of The Interior Collective, I’m sharing my journey in the interior design industry—from navigating my early career to building IDCO Studio and niching down to work exclusively with interior designers. We talk about the importance of community and support in the creative world. You’ll also hear about my passion for female financial independence, the strategies I use to manage multiple brands, and how social media has fueled my growth. | |||
| 06 Dec 2024 | Formulating Construction Bids & Working with Contractors with Tyler Farrell | 00:56:17 | |
Save 15% site wide at www.idco.studio with promo code Podcast15. Welcome back to The Interior Collective Podcast, a podcast for the business of beautiful living - hosting conversations with leading interior designers from around the world about the intricacies of the design business. I’m your host, Anastasia Casey - founder of IDCO Studio, Kwin Made, The Interior Collective and host of the bi-annual industry event, Design Camp! Today, we’re diving deep into the world of custom luxury home builds with none other than Tyler Farrell, Founder and CEO of Killowen Construction. As an experienced general contractor, Tyler has built a reputation for bringing exquisite custom homes to life in and around Salt Lake City, Utah. Many of you might recognize his work from Netflix’s hit series, Dream Home Makeover, where he collaborated with interior designer Shea McGee to transform homes in truly stunning ways over four seasons. In this episode, we’ll be talking to Tyler about how interior designers can better prepare for working with contractors on custom new builds—covering everything from securing accurate bids, managing budgets, and how to value-engineer designs without sacrificing style. Tyler brings a wealth of knowledge and a world of humility, so get ready to learn invaluable tips on making your next big project a seamless success. | |||
| 13 Dec 2024 | The Domino Effect: How to Get Your Work Published with Lydia Geisel | 01:04:21 | |
Welcome back to The Interior Collective Podcast! In today's episode, we're thrilled to be joined by Lydia Geisel, Homes Editor at Domino magazine. Lydia has been a key figure on the editorial team at Domino since 2017, starting as an editorial intern and working her way up to overseeing the magazine’s home and renovation stories, from stunning house tours to transformative before-and-afters and creative DIY projects. Based in New York City, Lydia has not only interviewed design icons like Leanne Ford, Nate Berkus, and Brigette Romanek, but she’s also a seasoned pro at curating Domino’s weekly Reno newsletter and covering the latest in design news. In this episode, we'll dive deep into the world of design media as Lydia shares invaluable advice on how interior designers can get their work published. We’ll explore what Domino looks for in a project, from professional photography to compelling storytelling, and Lydia will offer three key tips on how to make your submissions stand out. We'll also discuss the importance of building relationships with editors, and the critical role that product links play (or don’t play) in home tour articles. Whether you're a seasoned designer or just starting out, Lydia's insights will provide the roadmap to getting your work noticed and published. | |||
| 20 Dec 2024 | Weaving Between Residential & Commercial Projects with Anne McDonald | 01:07:43 | |
Save 15% site wide at www.idco.studio with promo code Podcast15. Welcome to The Interior Collective Podcast, the show where we dive into the art and business of beautiful living. Today, we’re thrilled to welcome a dear friend and total muse - Anne McDonald, a Minneapolis-based designer known for her layered, artful approach to creating spaces that feel both timeless and uniquely personal. Named one of Architectural Digest’s "New American Voices" in 2024, Anne’s work spans residential havens and vibrant commercial spaces across the country, each filled with thoughtful details, natural materials, and a signature warmth that invites people to linger. Anne’s portfolio is as varied as it is beautiful, covering historic home restorations, new builds, restaurants, and even ultra-feminine showrooms. In this episode, she shares the nuances of designing for both residential and commercial spaces, revealing how she adapts her process, project management, and communication strategies to suit each. Anne will also give us a behind-the-scenes look at how she weaves her signature, layered style into even the most functional spaces, ensuring they feel anything but typical. Plus, we’ll hear her thoughts on the importance of networking and community within the design world, and why she believes collaboration is key to any designer’s success. | |||
| 10 Jan 2025 | Going Custom: How to Integrate More Custom Pieces in Your Interior Design Projects With Marie Flanigan | 01:08:42 | |
Save 15% site wide at www.idco.studio with promo code Podcast15. Welcome to The Interior Collective, the podcast where we dive into the business of interior design. I’m your host, Anastasia Casey and today, I’m thrilled to welcome back Marie Flanigan, the visionary behind Marie Flanigan Interiors. With her background as a classically-trained architect, Marie’s approach marries architecture and interiors in a way that brings timeless elegance and innovation to every project. From the way her team incorporates rich textures, sophisticated color palettes, and striking plays of light, it’s no wonder MFI has been celebrated in top publications like Architectural Digest, Elle Décor, and Vogue. If you haven’t heard our first episode with Marie Flanigan, you’ll definitely want to skip all the way to our very first episode - Season 1, Episode 1 as Marie broke down her expertise in growing a team. I’ve had the pleasure of working with Marie alongside her team while filming her project installs, and I’ve honestly never been more impressed by a team’s synergy, relaxed atmosphere, and dedication to “getting it done” at an extraordinary level. Today, we’re delving into our most requested topic of the season: creating custom pieces. We’ll talk with Marie about how she designs, prices, and manages custom elements—everything from upholstered furniture to built-in cabinetry and bespoke drapery. We’ll uncover her process for finding the right workrooms and trades, what she provides them to bring her vision to life, and how she keeps projects on track from concept through installation. Plus, we’ll discuss what happens when custom pieces don’t go exactly as planned and Marie’s strategies for keeping clients happy and her standards high. | |||
| 17 Jan 2025 | Growing into a Lifestyle Brand with Kristen Forgione | 01:06:21 | |
Save 15% site wide at www.idco.studio with promo code Podcast15. Welcome back to The Interior Collective. Today, we have an exciting episode lined up for you as we explore the journey of transforming an interior design studio into a thriving lifestyle brand. Joining us is the incredible Kristen Forgione, the creative force behind THELIFESTYLEDCO Design Firm and Retail Shop, and long-time, close, industry friend. After spending a decade in diverse fields like finance and hospitality, Kristen found her true calling when she attended fashion school in Los Angeles. This experience reignited her childhood passion for color and design, setting her on the path to creating a brand that would soon take the west coast design market by storm. Based in Arizona, THELIFESTYLEDCO has been leading the charge since 2012, serving clients nationwide and building a talented team of Organic Desert loving designers and support staff. Kristen has expertly mastered the art of selling a lifestyle to a wide audience, from affordable home and fashion finds to top-of-the-line, new construction custom homes. In today’s episode, Kristen will share her inspiring journey of expanding from a design studio to a full-fledged lifestyle brand. We’ll dive into the lessons she’s learned, the challenges she’s faced, and her vision for the future. Whether you’re an aspiring designer or a seasoned pro looking to broaden your horizons, Kristen’s insights will undoubtedly inspire you to think bigger and be bolder. | |||
| 24 Jan 2025 | The Proven Power of Saying Yes With Audrey Scheck | 01:07:30 | |
Save 15% site wide at www.idco.studio with promo code Podcast15. Welcome to another episode of The Interior Collective podcast - a podcast for the business of beautiful living! Today, we're diving into a fascinating conversation with one of Austin's most sought-after interior designers and someone who has truly transformed my life, Audrey Scheck. You know, we often hear the advice to say "no" to many things to make room for the right ones. But Audrey has taken a different path—one that embraces a resounding "yes" to projects of all sizes. As the founder and principal designer of Audrey Scheck Design, Audrey has built an incredible reputation for transforming residential and commercial spaces into warm, inviting environments. Her projects are a testament to her unique approach, blending diverse materials and the charm of both old and new to create designs that are not just beautiful but also deeply livable. Audrey’s journey has been nothing short of inspiring. From her childhood days watching her parents build their dream home in rural Texas to remodeling her own home in Los Angeles, she has always had a passion for design. Now, after moving back to Texas in 2020, she's established herself as a leading designer, with her work featured in esteemed publications like Martha Stewart, Better Homes & Gardens, and Forbes. What I find particularly special about Audrey is her genuine networking ability and her generous spirit. What began as a simple "can I buy you lunch?" inquiry has blossomed into one of my closest friendships. Her approach to saying yes—not just to projects but to people—has not only propelled her business forward but has also enriched her life and the lives of those around her. When I was deep in the weeds growing IDCO Studio and The Interior Collective, I was a definite homebody with a false sense of community via my remote team and Instagram friendships. I’d developed a notable level of social anxiety and thought I was perfectly content. After Audrey invited me to lunch, she instantly invited me to a small girl group of fellow designers and artists - with the likes of Claire Brody and Aileen Fitzgerald for monthly dinner dates. That group, and Audrey’s friendship, changed my life. Audrey refused to let us make excuses for getting together, and made sure we were all, always included. I can say with certainty that Audrey Scheck absolutely changed my life and helped turn me into a more confident, healthy person who can balance and prioritize both digital friendships and friendships in real life as well. In this episode, we'll explore how Audrey’s mindset of inclusivity and opportunity has shaped her business and her team, leading to remarkable success in such a short time. We'll also discuss how embracing all types of projects has led to her rapid growth and how she navigates the sometimes-competitive landscape of interior design with a collaborative spirit. So, join us as we learn from Audrey’s journey and discover how saying "yes" can lead to extraordinary transformations in both our businesses and our relationships. | |||
| 31 Jan 2025 | Organic Social Growth that Balances Design + Lifestyle With Chloe Legras | 01:13:01 | |
Save 15% site wide at www.idco.studio with promo code Podcast15. Welcome back to The Interior Collective - a podcast for the business of beautiful living! I’m your host, Anastasia Casey, and I couldn’t be more thrilled for today’s episode because it’ll be a masterclass in social media authenticity AND strategy. Today, I’m joined by my dear friend Chloe Legras of Boxwood Avenue Interiors. For those of you who haven’t had the pleasure of diving into Chloe’s world yet, you’re in for a treat. She’s the visionary behind the stunning interiors and lifestyle brand Boxwood Avenue—a brand that effortlessly combines luxury design with the art of intentional, slow living. Chloe and I have been friends for years - we actually met at The Haven Workshop years ago and stayed close since. I’ve even had the privilege of attending her retreats abroad—experiences that were truly life-changing. This past May I attended Boxwood Abroad in the Cotswolds and it truly was the trip of a lifetime. Well, until next September when I attend Boxwood Abroad in Provence. Those retreats have given me a firsthand look at Chloe’s passion for honoring heritage, simplicity, and the beauty of old-world charm alongside Chloe’s joy for life that extends way beyond beautiful interiors. Today, she’s here to share her approach to balancing a luxury design business with a lifestyle brand that celebrates the everyday. We’ll get into the nitty-gritty of her social media strategy–particularly over the last year, how she connects with her followers so authentically, and her secrets for building a brand that high-budget design clients are genuinely excited to be part of. I mean this in the most genuine way possible - get ready to dive in because this is Chloe’s world and I feel just so lucky to be living in it. | |||
| 21 Jul 2022 | Anastasia Casey: Managing Your Interior Design Business | 00:36:07 | |
Today's episode of The Interior Collective is all about Managing Your Interior Design Business - from the softwares we swear by to the intimate workings of hiring, benefits, company policies and managing HR. We’re covering a lot. In This Episode, I'm covering:
In full transparency, I spent the majority of 2021 hashing out every detail of my business, defining our company culture, putting new policies in place and building up industry leading benefits for my team. We were lucky enough to bring in a corporate strategist to help us research, define and implement the most useful practices of large companies, on a small scale. This year, we’ve put it all to paper and created a plug and play template for you to adapt in your own design firm.
A quality company culture and smoothly operating business is key to profitability and longevity. Skip back to Episode 2 as I break down the perfect Client Experience for interior designers, but today we’ll pick up where that leaves off with automations and key softwares. I wish I could tell you there is one software program that we suggest for everything but that is just not the case, and I am ok with that. I would rather use a program that was really good at a couple things, than a program that tries to do so much, it doesn’t do anything well.
Before we dig in, just a reminder that today's full transcript, show notes, links and products are all available on our website at www.idco.studio/podcast. I encourage you to listen now, then go back and read to make notes.
That’s enough intro - let’s dig into our must have softwares, starting with my personal favorite, Dubsado.
IDCO would not exist today without Dubsado and as I’ve learned more from our interior design clients and their process, I’ve figured out the best way to utilize Dubsado for interior designers. Before using | |||
| 19 May 2022 | Anastasia Casey: Perfecting Your Client Process | 00:38:31 | |
Season 1 | Episode 2Anastasia Casey: Perfecting Your Client Process
No process is more important as an interior designer than your client process. From the initial inquiry to the final goodbye, I’m walking you through every step of the way today on The Interior Collective. We’ve put together the tools you need to plug and play - providing a concierge level client experience for interior designers.
Find all the episode details, links and examples of this episode of The Interior Collective in the show notes here.
Shownotes and more information from this episode can be found here.
IDCO Studio: Website | Instagram The Identite Collective: Blog | Instagram Design Camp: Website | Instagram
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| 28 Jul 2022 | Beth Smith: Transitioning from Side Gig to Full Time Interior Designer | 00:51:13 | |
So many designers are straddling the fence between an interior design side hustle and a full-time career. Our season one finale of The Interior Collective features Beth Diana Smith discussing her career transition and lessons learned along the way.
Beth Diana Smith spent more than a decade working in accounting and finance with a hard earned Bachelor's degree in Business and a Master's degree in Accounting. Later, Beth earned a degree from the New York School of Interior Design while taking night classes working around her day job. Her interior design career started as a side hustle before she left accounting to start Beth Diana Smith Interior Design.
Her designs use expertly curated art, layered textured, bold patterns, and colors to create uniquely sophisticated, layered and luxurious residential designs. Beth has been on NBC and HGTV, and you've seen her work featured in various outlets, including House Beautiful, Elle Decor, Real Simple, Lonny Magazine, Domino, The Wall Street Journal, and the Business of Home.
In this episode, Beth and I discuss:
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| 07 Jul 2022 | Blair Moore: Breaking Into Short Term Rentals as an Interior Designer | 00:44:22 | |
Since the onset of the pandemic, it feels like every designer - myself included - is branching out to beautiful vacation rental properties. It's become an opportunity to stretch some design muscles, enjoy time away from the office, and turn a profit. We're bringing in interior designer and short-term rental maven Blair Moore to discuss the ins and outs of making high-end short-term rentals profitable as a designer.
Balancing a thriving interior design business, running a small fleet of luxury boutique stays, launching a bespoke e-commerce line, and starring on her very own episode of Magnolia Network's Point of View series, Blair Moore is a maverick, muse, and magician. She's mastered the art of a family business and unpretentious luxury. I'm so thrilled to share my conversation with Blair, CEO and Principal of Moore House Design.
We’re welcoming interior designer and luxury hospitality maven, Blair Moore of Moore House Design and Moore House Family, to discuss diversifying your revenue streams as a designer with high-end short term rental properties.
In this episode, Blair and I discuss:
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| 02 Jun 2022 | Clara Jung: Client Service Quality with Team Growth | 00:45:41 | |
As a follow up to Episode 2, The Interior Collective is breaking down how to maintain that perfect client process as your team (and workload) grows. Clara Jung, Principal of Banner Day, is joining us from The Bay Area as one of House Beautiful’s Next Wave Designers. Clara was IDCO Studio’s first interior design client and really the catalyst to making IDCO what it is today. She has successfully grown her team into a full service boutique interior design studio with both in-person and remote full time employees. Her former career as a corporate attorney has paved the way for always perfecting systems and processes that result in the highest caliber of client service. | |||
| 16 Jun 2022 | Gail Davis: Redefining Traditional Style | 00:52:20 | |
Today on The Interior Collective, we’re reframing the definition of Traditional Interiors. What has predominantly been a white, euro-centric definition of traditional design is finally being dismantled with the recent showcasing of Black and BIPOC voices and their work in the industry. Traditions aren’t a universal thing, so Traditional Design shouldn’t be either. We’re chatting with renowned interior designer and fellow podcaster, Gail Davis as she shares what traditional interiors mean to her and the way traditional design should make you feel. Gail also guides us through her greatest lessons learned in interior design school and how she translates them into traditional design today. The Identite Collective and IDCO Studio present The Interior Collective, a podcast for the business of beautiful living with your host, Anastasia Casey and guest Gail Davis of Gail Davis Designs. Gail Davis is what I consider to be the industry’s Fairy Godmother - she’s constantly connecting designers with who they need to know. Gail and I have been friends for years now, as IDCO Studio designed and developed her website back in 2020. Since then, Gail has hosted me on her podcast and also attended Design Camp in Los Angeles earlier this year, allowing us to finally meet face to face. It’s an immense honor to get to host Gail on The Interior Collective and return the favor. Gail studied at the New York School of Interior Design, and honed her craft, interning at two of New York City’s most prestigious firms—Bunny Williams Inc. and David Kleinberg Design Associates. Now having practiced for over 15 years, Gail is the Principal Designer and owner of Gail Davis Design, known for their concierge-level interior design services. Her projects have been published in House Beautiful, Elle Decor, AD Pro, Domino, and so many more. Gail is the podcast host of Design Perspectives and the resident webinar host for Schumacher three years running. | |||
| 09 Jun 2022 | Jake Arnold: How He Started Landing Dream Clients | 01:01:06 | |
Show notes linked here. Landing dream projects with ample budgets can feel out of reach. AD 100 Interior Designer and Co-Founder of The Expert, Jake Arnold walks us through his journey to celebrity status and every struggle along the way. A self-admitted work-in-progress, Jake Arnold advises that persistence is key. Success is 1 part luck, 2 parts design, Jake refuses to be looked over. Find inspiration in Jake Arnold’s creative process, re-use Jake’s strategy for getting noticed, and take notes on the countless words of wisdom he shares in this special inaugural episode of The Interior Collective. Mentioned in the episode: | |||
| 26 May 2022 | Kelli Lamb: How to Get Published in Both Print + Digital | 00:59:17 | |
Unpopular opinion - digital press can actually be MORE valuable than print press these days for interior designers. While being published in the pages of a glossy magazine can be the pinnacle of press for designers, I honestly question how much traffic is actually getting driven to the source. On today’s episode of The Interior Collective, we welcome Kelli Lamb, Editorial Director of Rue Magazine, as she walks us through the benefits of both print and digital press. We’ll then take it a step further and share the perfect publication pitch process, so you can handle your own PR, without the need for a publicist. | |||
| 30 Jun 2022 | Lauren Liess: Expanding from Designer to Lifestyle Brand | 00:39:34 | |
The line between interior designer and lifestyle influencer is a fine one. The Lauren Liess brand has expanded from Interior Design Studio to include the Lauren Liess Blog and The Property Collective, in addition to three books (with a 4th on the way), numerous TV features and dozens of product collaborations. Lauren Liess’ entire brand evokes a feeling of home across all channels. Her brand feels like those late, slow hours of summer afternoons that seem to linger a little longer than the day before. It feels like the neighbor you grew up next to. As her brands expand, as do her offerings, we’re talking about how to evolve into a lifestyle brand as an interior designer here on The Interior Collective. The Identite Collective and IDCO Studio present The Interior Collective, a podcast for the business of beautiful living with your host, Anastasia Casey and guest Lauren Liess of Lauren Liess & Co.
In this episode, Lauren and Anastasia discuss:
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| 23 Jun 2022 | Lindsey Borchard: Pricing as an Interior Designer | 00:56:58 | |
The thing design school will never teach you is what to charge. Today’s episode of The Interior Collective is all about pricing as an interior designer. From different ways to charge, the pros and cons of each, and the unusual formula we’ve found most successful - and we’re not holding anything back. Lindsey Borchard of Lindsey Brooke Design - my Design Camp co-founder and forever business best friend is divulging all her secrets to a successful and lucrative interior design studio. Lindsey is committed to transparency in the industry and candidly explains her pain points of pricing and the three phase system she’s built to making sure no money is left on the table as an interior designer. Tune in to this episode of The Interior Collective for an exclusive look at our most popular keynote session of Design Camp.
The Identite Collective and IDCO Studio present The Interior Collective, a podcast for the business of beautiful living with your host, Anastasia Casey and guest Lindsey Borchard of Lindsey Brooke Design.
Lindsey Borchard of Lindsey Brooke Design is my Design Camp co-founder, but she's also my forever business best friend. I've learned so much from Lindsey over the years, but most importantly, she's taught me how to safeguard your business model from leaving money on the table. In this episode, Lindsey and I cover different ways to charge as an interior designer, the pros and cons of each, and the unique formula she's found most successful. Lindsey holds nothing back in her straightforward advice and shares exactly what it takes to run a successful and lucrative interior design studio. Before we get into the conversation, let me formally introduce Lindsey a bit further: Lindsey Borchard's work is ultimately inspired by her own life. As a mom to two boys, she deeply understands the impact that a well-designed home can have on your family. A born and bred Southern California girl, her work carries that same organic, natural beauty and distinctly relaxed feel of the California landscape. Put simply: a Lindsey Borchard space is an invitation to live a more beautiful life every day. In this episode, Lindsey and I discuss:
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| 18 May 2022 | Marie Flanigan: Growing Your Team | 00:41:22 | |
Season 1 | Episode 1Marie Flanigan: Growing Your TeamAs an interior designer, growing your team can feel overwhelming. That first hire is always a leap of faith. My advice is to always hire for a role, not just an additional person and today’s guest, Marie Flanigan, is walking us through the exact steps to growing your team. For interior designers, hiring should be a revenue stream, not a business expense because that hire is creating billable hours. Stay tuned as we share the gritty details of growing a team, break down successful organization structures, and make a big surprise announcement. The Identite Collective and IDCO Studio present The Interior Collective, a podcast for the business of beautiful living with your host, Anastasia Casey and guest Marie Flanigan of Marie Flanigan Interiors.
Shownotes and more information from this episode can be found here.
IDCO Studio: Website | Instagram The Identite Collective: Blog | Instagram Design Camp: Website | Instagram
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| 14 Jul 2022 | Shea McGee: Strategic Growth as an Interior Designer | 00:41:16 | |
This highly anticipated episode of The Interior Collective digs deep into Shea McGee's blueprints for strategic growth, practices for productivity, and insights on incorporating video within your marketing strategy. We welcome Shea McGee Founder and Creative Director of Studio McGee, McGee & Co., author, and Netflix's Emmy Nominated Dream Home Makeover.
Over the last eight years, we’ve watched Shea McGee grow her interior design business into a powerhouse lifestyle brand centered around approachability and beautiful living alongside her husband, Syd. Today’s episode of The Interior Collective digs deep into Shea’s strategic growth, her practices for productivity and insights to incorporating video into your marketing strategy as an interior designer. I’ve had the pleasure of knowing Shea for years now as we’ve interviewed her on the blog, and today, I’m so excited to bring that conversation to the podcast.
In this episode, Shea and I discuss:
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| 26 Apr 2022 | Welcome to The Interior Collective | 00:03:06 | |
Season 1 TrailerWelcome to The Interior Collective
This is The Interior Collective, a podcast for the business of beautiful living, presented by IDCO Studio and I’m Anastasia Casey. Here at IDCO Studio, We’ve already gone through the roller coaster that is being a start-up and now that we have established a name for ourselves in the interior design industry, it is our duty to empower others. We believe in paying it forward. Through years of experience, we have the answers to your questions. We don’t hold our secrets close and aren’t afraid of getting personal, because we believe there’s room for everyone at the top.
The Identite Collective and IDCO Studio are thrilled to be launching our first season of The Interior Collective, a podcast for the business of beautiful living – starting on Friday May 20th, 2022. I’m your host, Anastasia Casey. I'm bringing in interior designers and industry tastemakers to provide you with actionable advice for your own practice, from experts you already trust. Season 1 has a star studded line up including Shea McGee, Jake Arnold, Clara Jung, Kelli Lamb, Gail Davis, Lindsey Borchard, Lauren Liess, Beth Diana Smith, Amber Lewis and so many more. We’ve assigned each guest a specific topic, for truly actionable, inspiring and strategic takeaways from each episode. The Interior Collective is coming soon and I am so looking forward to seeing you there. We’re your resource for brand-elevating design, marketing insight, and game-changing products because of our unparalleled expertise and a deeply rooted code of ethics. We are an up-to-date guide to the latest tools and technology, a champion for diversity and inclusivity in the industry, and a well of wisdom on all things business ownership for interior designers. Get ready to join us for conversations where both newbies and industry veterans alike will find inspiration and assistance. Be sure to follow along on Instagram and subscribe to our newsletter to stay up to date on what we’re talking about next week. If you love our podcast, please leave us a review. If you have questions or topics you’d like to hear next, email me at podcast@idco.studio, again that is podcast@idco.studio. Whether you’re a new designer in need of done-for-you templates or an industry veteran looking to commission a completely custom rebrand and website, IDCO Studio has a coveted collection of offerings that we developed with you and your business in mind.
Shownotes and more information from this episode can be found here.
IDCO Studio: Website | |||