The Inside Racing Podcast (John Robbins: Business Strategist, Sponsorship Consultant and Motorsports P)

What do you get when you take almost 20 years of sports business experience including stints in CART, NASCAR, IndyCar and Formula One? Business expert and motorsports professional John Robbins sits down with sponsorship guru Bryan Kryder to hear his fascinating story of life in the motorsports fast lane. He shares inside stories, tips and observations that will make you think and laugh and help you learn. In this episode of the Inside Racing Podcast, you'll hear about NASCAR's biggest source of lawsuits,  what it was like to buy Martinsville Speedway, how college football inspired an IndyCar program and much more. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.

Want more episodes like this? Visit www.NSTAracing.com/podcast for past episodes and access to exclusive listener bonuses. Join the conversation on Twitter @NSTA_Racing or email podcast@NSTAracing.com.

Questions for Bryan? Email him Bryan@huddlesportsgroup.com or hit him up on Twitter @BryanKryder.

Learn more about the IUPUI Sports Innovation Institute: https://petm.iupui.edu/community/sports-innovation/

How does a person end up in the racing business? What decisions cause them to take a different path? How does a vision and clear guiding principles influence strategy and growth? We're kicking off a two-part interview with Must See Racing's Jim Hanks. Business expert and motorsports professional John Robbins gets to the heart of Jim's story. It's a fascinating look at the ways in which a motorsports broadcasting company has evolved over time. It's also a case study in the importance of television and internet broadcasting. In this episode of The Inside Racing Podcast, you'll hear some familiar themes and uncover some powerful insights. Jim has a great story to share. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.

Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing), Facebook (@NSTAracing) or email podcast@NSTAracing.com.

Want to learn more about Must See Racing or get in touch with Jim? Visit www.mustseeracing.com

What have we learned from the 2017 racing season so far? Are there early trends that give reasons to be optimistic? What are some of the observations from past podcasts that are being validated at the race track? In this episode of The Inside Racing Podcast, John chats with regular podcast guest Joe Janowski from the National Karting Alliance. They walk through some trends and observations from their time at the track so far this season. Business expert and racing promoter John Robbins continues to look for clues about what's working and not working in racing. As always the conversation between Joe and John is realistic, authentic and forward-thinking. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.

Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing),  Facebook (@NSTAracing) or email podcast@NSTAracing.com.

Want to talk more with Joe? Head over to www.nkaonline.com or email him joejanowski@nkaonline.com

Do you have a cyber security plan? Can your operation recover from a disaster? Do you know what threats are most likely to affect you? Business expert and motorsports professional John Robbins invites Brian back on the show to share his knowledge on this very important topic. He discusses why cyber security is a hot topic in technology and how you can protect yourself against hackers. On this episode of The Inside Racing Podcast, technology expert Brian Rappe brings 15-plus years of experience to the table to reveal exactly where you should focus your efforts. It's not just cyber security but disaster recovery as well. What happens after an attack or a natural disaster? How do you keep your operation up and running. When your business depends on technology, downtime is not an option. This episode will help you better understand exactly what you need to know to stay safe with technology. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.

Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing),  Facebook (@NSTAracing) or email podcast@NSTAracing.com.

Want to learn more from Brian? Give him a shout 317-215-5525 or send him an email:brappe@TLS.net.

To learn more about TLS.net and their offerings visit www.TLS.net

How important is social media? Which social platforms should you be using? What are some of the best practices and strategies to get the most out of your digital marketing efforts? In this episode of The Inside Racing Podcast, Craig Emsweller makes a pit stop to explain the in's and out's of digital marketing and social media. Craig is the CEO of E Square Marketing, a digital marketing agency with several motorsports clients. He discusses what he's learned over the years developing and executing digital marketing strategies. Business expert and motorsports professional John Robbins asks Craig to explain the critical elements of good social media. Craig shares his thoughts on the future of social media. We agree you must make social media and digital marketing a top priority. If you don't someone else will and they will attract the fans, sponsors and attention you want for your track or series. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.

Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing), Facebook (@NSTAracing) or email podcast@NSTAracing.com.

Need help with social media or have questions for Craig? Check out www.esquaremarketing.com, tweet Craig @Esquaremktg or send him an email cemsweller@esquaremarketing.com

Do you have questions about technology? Are you overwhelmed or annoyed trying to keep up with all of the changes? Would you like to have the latest and greatest technology and save money?  In this episode of The Inside Racing Podcast, John sits down with technology expert Brian Rappe. Brian has over 15 years of experience with technology and brings a wealth of knowledge to the table. He talks about hardware, software and phone systems. Business expert and motorsports professional John Robbins asks Brian to drill down into the details to help tracks and sanctioning bodies think through tough technology challenges. The conversation uncovers best practices, helps you ask the right questions and delivers recommendations to ensure you pick the right solutions and save money along the way. Technology is hard, but if you do it right your racing operation can shift into high gear. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.

Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes and access to exclusive listener bonuses. Join the conversation on Twitter and Facebook @NSTA_Racing or email podcast@NSTAracing.com.

Want to learn more from Brian? Give him a shout 317-215-5525 or send him an email brappe@TLS.NET.

To learn more about TLS.NET and their offerings visit www.TLS.NET

Are you taking your racing promotion to the next level? Do you know the questions to ask your agent when it comes to motorsports insurance? In this episode of The Inside Racing Podcast, John talks with Joe Janowski, owner of the largest small vehicle sanctioning body in the US. Beyond the NKA, Joe has experience as a race promoter and driver across multiple disciplines. Joe tells his family story of building a successful motorsports business. He uncovers common myths about karting and discusses how it fits into the bigger picture of motorsports. He provides some powerful tips for getting the most from your insurance. He zeroes in on business strategies for new and old promoters alike, talks about his days racing with Tony Stewart and issues the ultimate challenge to all short track promoters. Business expert and motorsports professional John Robbins will take you on an in-depth journey to uncover the best insights and strategies for your racing operation. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.

Want more episodes like this? Visit www.NSTAracing.com/podcast for past episodes and access to exclusive listener bonuses. Join the conversation on Twitter @NSTA_Racing or email podcast@NSTAracing.com.

Interested in chatting with Joe? Head over to www.nkaonline.com.  Email him info@nkaonline.com or give him a shout: 317.774.7021

What the heck is a millennial? Why do they matter? How do you get them to become race fans? In this episode of The Inside Racing Podcast, John chats with Millennial coach and expert Lindsay Boccardo. Lindsay has nearly a decade worth of research and experience and she's sharing it with us. Millennials represent 87 million consumers in the coveted 18-34 age group.  Business expert and motorsports professional John Robbins asks Lindsay to share how Millennials think, spend money, engage and what they value. The bottom line: your old marketing messages and approaches aren't going to work with this group. You already have the tools and resources available to reach Millennials and you'll have new ideas from this episode. As a bonus, Lindsay shares tips for hiring and retaining Millennials too. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.

Want more episodes like this? Visit www.NSTAracing.com/archive  for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing),  Facebook (@NSTAracing) or email podcast@NSTAracing.com.

Want to learn more about Millennials? Visit www.LindsayBoccardo.com or send her an email Lindsay@LindsayBoccardo.com

Are you taking a few minutes this off-season to consider what worked, what didn't and what you could change for 2018?

Take another listen to marketing expert Mike Lysakowski as he shares his insights into speedway promotion.

(FIRST AIRED: 5/2/17)

Do you know who your customers are? Are you reaching new race fans? Is your content on your website and social media helping or hurting you? On this episode of The Inside Racing Podcast, you'll get a set of powerful insights from Mike Lysakowski. Mike truly grew up in motorsports and is an expert on media, marketing and sponsorship. He teaches corporate seminars in the off-season and has been a repeat guest at the RPM Promoter's Workshops. Mike revisits some of his most compelling topics from his RPM talks and hones in on exactly what track promoters should be doing to attract new fans. He should know. Mike was just named the new promoter for Jennerstown Speedway (PA). Business expert and motorsports professional John Robbins asks Mike to take over the podcast and teach what he knows. His ideas and observations uncover ways to reach and build new race fans and win with digital marketing. Most importantly Mike pulls back the curtain on the good, the bad and the ugly when it comes to race promotion. This episode will definitely get you thinking about your approach at the track. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.

Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses.  Join the conversation on Twitter (@NSTA_Racing), Facebook (@NSTAracing) or email podcast@NSTAracing.com.

Want to get in touch with Mike? You can find him on Facebook (https://www.facebook.com/mikelysakowski) or shoot him an email at motorsportaspects@yahoo.com

The latest episode of The Inside Racing Podcast goes back to the mailbag for more listener questions. What are the big differences between promoting a track versus a traveling series? Is there a different mindset required? How do fans engage with both? We're taking a deep dive into the world of race track and traveling series promotion on the show. If you are like me, you might not have given it much thought. When a podcast listener asked me to talk more about how traveling series should handle marketing and sponsorships, my wheels started turning. This episode will look at race promotion from both viewpoints and focus on marketing, sponsorship and business mindset. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.

Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing), Facebook (@NSTAracing) or email podcast@NSTAracing.com.

How do we make sense of everything impacting our sport? Where do we go from here? What examples show us there is an opportunity to grow and thrive right now? Business expert and motorsports professional John Robbins wraps up his State of the Industry series by tying everything together. Once we understand the internal and external forces affecting our operations we can begin to move towards solutions. There are a lot of factors that cause concern, but at the same time there are and always will be reasons to remain positive about the future. In this episode of The Inside Racing Podcast, we will bring our conversation to a close. You'll come for the insights, but stay for the Game of Thrones analogies. It's a serious look and a rallying cry for what needs to be done to move the industry forward. Whether you are just getting started or you've been racing for decades, there's something here for you.

Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing), Facebook (@NSTAracing) or email podcast@NSTAracing.com.

What drives fan behavior? Who are your customers? What are the best strategies for marketing to and communicating with your customers? Business expert and motorsports professional John Robbins asks Dave Wakeman to uncover some of the myths he's observed and insights he's gained throughout his career. Dave Wakeman, The Revenue Architect, is an expert on marketing, branding and revenue generation.  It's all about your customers: the value you create for them, who they are and how do you reach them? In this episode of The Inside Racing Podcast, Dave questions the behaviors and methods used in sports to attract real, engaged customers, not fans. Stop making assumptions and start getting clear by talking with your customers and understanding what they want and need. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.

Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing),  Facebook (@NSTAracing) or email podcast@NSTAracing.com.

Are you interested in keeping the conversation going with Dave? Visit www.DaveWakeman.com or follow Dave on Twitter (@davidwakeman). You'll also love Dave's Business of Value newsletter, which is a free subscription when you sign-up on his website.

Dave also mentioned Seth Godin's book All Marketers are Liars (All Marketers Tell Stories, revised)

What is a podcast? Can you promote racing with a podcast? What do you need to know to get started? Business expert and motorsports professional John Robbins gets the scoop on all things podcasting. Podcasting expert Jen Edds shares all that she's learned through her own podcast and helping others launch their podcasts. Jen explains the mechanics of scheduling, recording, editing and releasing a show. She makes recommendations for the right equipment, setup and technology needed. On this episode of The Inside Racing Podcast, John and Jen brainstorm ideas for the racing industry. They discuss the common myths, best practices and what works or doesn't work when it comes to producing and releasing your very own podcast. After this episode, you'll understand why podcasting can be a secret weapon in marketing your racing operation. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.

Want more episodes like this? Visit www.NSTAracing.com/archive  for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing), Facebook (@NSTAracing) or email podcast@NSTAracing.com.

Want to chat about podcasting and learn more from Jen? You can email her jen@brassybroad.com or check out her site: www.brassybroad.com

Her FREE podcasting course can be found here: http://brassybroadcastingcompany.teachable.com/

Jen is all over social media too. Find her on:

LinkedIn: https://www.linkedin.com/in/jen-edds-470351b

Facebook: https://www.facebook.com/brassybroadcastingcompany/

YouTube: https://www.youtube.com/user/jenedds

Twitter: @brassybroadjen

Instagram: @brassybroadjen

Snapchat:  Brassybroadjen

Is your track or series using Instagram or Snapchat? Do you know why they are important? Are you missing out on key demographics and social media opportunities? In this episode of The Inside Racing Podcast, Craig Emsweller returns to the show for another deep dive into the world of social media. Craig is the CEO of E Square Marketing, a digital marketing agency with multiple motorsports clients. For a lot of promoters, Facebook and Twitter may seem like the only social media platforms required to have a successful social media program. It turns out there are a few others worth investing in as well. Business expert and motorsports professional John Robbins talks with Craig to uncover the most important aspects of Instagram and Snapchat. Once you listen, you'll have a much better understanding of how these social channels can impact your track or series. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.

Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing), Facebook (@NSTAracing) or email podcast@NSTAracing.com.

Need help with social media or have questions for Craig? Check out www.esquaremarketing.com, tweet Craig @Esquaremktg or send him an email cemsweller@esquaremarketing.com

What challenges will short tracks face in 2017? As a track owner or promoter what challenges can you control? Are you setting yourself up for financial success or failure? On this episode of The Inside Racing Podcast, John and Joe highlight their 5 biggest challenges facing short track racing in 2017. They identify trends caused by decisions within the industry and look at outside forces as well. Business expert and racing promoter John Robbins continues his discussion with Joe Janowski, owner of the National Karting Alliance. Once again, John and Joe go totally unscripted to debate the challenges (good and bad) in short track racing. They discuss front gate vs. back gate, standardizing rules, low car counts, bad social media content, the lack of money in racing, attracting fans and more. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.

Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing),  Facebook (@NSTAracing) or email podcast@NSTAracing.com.

Want to talk business models with Joe? Head over to www.nkaonline.com or email him joejanowski@nkaonline.com

This is part two of my interview with Bryan Kryder

We're taking a minute to focus in on sponsorship before the off-season arrives.

(FIRST AIRED: 10/11/16)

Do you start sponsorship meetings with features and benefits? Do you know about sponsorship activation? Are you ready for your next meeting with a potential sponsor? In this episode of The Inside Racing Podcast, John talks with sponsorship expert Bryan Kryder. Bryan walks us through the lessons short tracks can take from NASCAR and IndyCar. He talks about what's good and bad about sponsorships in racing. He pulls back the curtain on sponsorship activation and provides excellent strategies for your next negotiation. Business expert and motorsports professional John Robbins gets Bryan to outline tips, approaches and questions to ask for your next meeting with a potential sponsor. Finally, Bryan shares some of the big differences between sponsorships in racing versus other sports and where to look to steal good ideas. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.

Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses.  Join the conversation on Twitter (@NSTA_Racing), Facebook (@NSTAracing) or email podcast@NSTAracing.com.

Questions for Bryan? Email him Bryan@huddlesportsgroup.com or hit him up on Twitter @BryanKryder.

How do you create a compelling fan experience? What do today's fans want? Why is storytelling so important? Business expert and motorsports professional John Robbins covers a ton of ground with Kasey Coler. Kasey is the Vice President of Marketing and Brand Strategy for the NHRA. He reveals what he's learned in his stints with IndyCar and the Professional Bull Riders and what he's working on with the NHRA. This conversation uncovers some of the biggest issues facing sports and entertainment and how you can leverage your assets, stories and partners to bring your events to life. In this episode of The Inside Racing Podcast, Kasey reminds us how important it is to experience this sport live and why we need to do a better job getting people to the track, stadium or arena. This episode is packed full of great tips and ideas. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.

Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing),  Facebook (@NSTAracing) or email podcast@NSTAracing.com.

Do you want to talk more with Kasey? You can visit NHRA.com or send him an email KColer@NHRA.com.

Every track and market is a little different. What are the common challenges we all share? What works when it comes to schedule and purse structure? Is there a right or wrong approach to marketing and sales? Business expert and motorsports professional John Robbins hits the beach with Myrtle Beach Speedway's Mike Neff. Mike has a lifetime of experience in racing. He's currently leading sales and marketing at Myrtle Beach. He's also spent time as an announcer and held various media positions at tracks throughout the southeast. Mike shares his insights and lessons learned at Myrtle Beach. In this episode of The Inside Racing Podcast, you'll get an insiders perspective into what's working and not working in grassroots racing. Mike puts a few rumors to rest about live streaming, broadcasting races and selling tickets online. More importantly he gives his opinions on the current state of grassroots racing and reveals where he thinks the industry is headed. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.

Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing), Facebook (@NSTAracing) or email podcast@NSTAracing.com.

Check out Myrtle Beach Speedway online or on Facebook (@mbspeedway)

You can watch Mike Neff's video series Riding Shotgun and learn more about Daytona1 Beach Madness here or hit him up on Twitter (@MNeffShortTrack)

Where are the race fans? What do they want? How do you attract and keep them? Business expert and motorsports professional John Robbins puts the hammer down with Randy White, CEO of White-Hutchinson Leisure & Learning Group. Randy is known throughout the world as an expert on experience and entertainment facilities. He understands trends and data, knows what works…and what doesn't and has valuable insights we've been looking for. Randy has studied in-home entertainment versus out of home experiences and sheds some light on what consumers expect these days. In this episode of The Inside Racing Podcast, Randy unleashes his knowledge to help the racing industry understand its struggles. It's encouraging to know we are not alone. It's troubling to recognize some of the long-term trends. Randy gives us reason to believe there are still opportunities to attract customers, but it's going to take a 21st century mindset to win with race fans. This episode may be the most important episode I've recorded so far. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.

 Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing),  Facebook (@NSTAracing) or email podcast@NSTAracing.com.

Interested in talking with Randy or getting access to some of his great resources? You can email him randy@whitehutchinson.com or visit www.whitehutchinson.com. You can subscribe to his newsletter by clicking here. 

Are you relying too much on your digital presence? Are you still incorporating old school promotion to fill seats? Are you on the same page with other race promoters when it comes to special events? Business expert and motorsports professional John Robbins hits the track one more time with Jennerstown Speedway's Mike Lysakowski. Mike's presentations at the RPM Workshops have become legendary. Once again, he's sharing his unique view of marketing and race promotion. On this episode of The Inside Racing Podcast, you'll have an opportunity to hear new ideas and old school approaches that can help you reach and engage your audience.  No matter your angle, track or series promoter, there are best practices you can begin implementing today. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.

Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses.  Join the conversation on Twitter (@NSTA_Racing), Facebook (@NSTAracing) or email podcast@NSTAracing.com.

Want to get in touch with Mike? You can find him on Facebook (https://www.facebook.com/mikelysakowski) or shoot him an email at motorsportaspects@yahoo.com

Are taxes and financial matters the last thing you want to deal with after a long day at the track? Are you constantly worried about compliance? Are you maximizing deductions and getting all of your expenses accounted for? The racing business is a whole different animal. At times, it can be overwhelming to manage. In this episode of The Inside Racing Podcast, we chat with CPA and former racing promoter Brent Cox. Brent shares his strategies and recommendations for building a great financial foundation. Whether you are concerned with maximizing revenue, managing expenses or proper reporting, we cover it all. Business expert and motorsports professional John Robbins asks Brent about the unique nature of racing and how to avoid typical accounting pitfalls. Brent provides clarity when it comes to employees vs. contractors, part-time workers and managing a seasonal business. Stop guessing and start getting the help you need to build your racing operation. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.

 Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing),  Facebook (@NSTAracing) or email podcast@NSTAracing.com.

Are you interested in official advice from Brent? Visit www.coxbeckmangoss.com, call 317-545-0845 or email Brent: brentc@coxbeckmangoss.com

What is the single most repeated theme on the podcast so far? What kind of thinking can help you get ahead? What are the most critical lessons to implement today? In this episode of The Inside Racing Podcast, we take a little break from the normal routine to look back at the first 20+ episodes. I'll spend time reviewing what I believe are the common themes and best pieces of advice you can bring with you into the 2017 racing season.  It's time to shift your plans into high gear. Business expert and motorsports professional John Robbins will take a quick time out to make sure are ready to supercharge your 2017 plans. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.

Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing), Facebook (@NSTAracing) or email podcast@NSTAracing.com.

What are you doing to create unique experiences for your fans and sponsors? Do you have a solid group ticketing strategy? Are you making safety a priority at your track? Business expert and motorsports professional John Robbins goes in-depth on promotions, sponsorship, economic development and safety. Racing expert Tom Weisenbach reflects on his time selling tickets and sponsorships for Indianapolis Raceway Park. He shares economic development stories from the Indiana Motorsports Association and the birth of the International Motorsports Industry Show. In this episode of The Inside Racing Podcast, John learns from Tom some of the challenges around safety in grassroots racing. As Executive Director of the Motorsports Safety Education Foundation, Tom has seen firsthand the issues in driver safety. He challenges drivers and tracks to make safety a priority and reveals some projects that can be game changers for grassroots racing. Tom is one of the great personalities in racing, this episode doesn't disappoint. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.

Want more episodes like this? Visit www.NSTAracing.com/podcast for past episodes and access to exclusive listener bonuses. Join the conversation on Twitter @NSTA_Racing and Facebook or email podcast@NSTAracing.com. 

Want to talk safety with Tom? Head over to www.MotorsportsSafety.org or  Email him Tom@MotorsportsSafety.org

What trends will continue to impact short track racing in 2017? What are the next big things to consider as the 2017 season approaches? How can you maintain your traditions, embrace change and thrive? Business expert and racing promoter John Robbins teams up with the National Karting Alliance's Joe Janowski to debate the biggest trends facing short track racing in the coming year. John and Joe each bring their 5 biggest trends to the table for discussion. This unscripted conversation uncovers some very interesting observations. In this episode of The Inside Racing Podcast, the show celebrates the new year with a totally different format. John and Joe  cover topics that include: social media, marketing, sponsorship, fan experience, ticketing, technology and more. This episode is a great way to kick off a new year and a new season for short track racing. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.

Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing),  Facebook (@NSTAracing) or email podcast@NSTAracing.com.

Interested in chatting with Joe? Head over to www.nkaonline.com or email him joejanowski@nkaonline.com

The team behind The Inside Racing Podcast finally went racing this weekend. So we're mixing it up a little. In a nod to our first race at Lucas Oil Raceway, we thought we'd dust off our interview with Kasey Coler, Lucas Oil Raceway General Manager and Vice President of Marketing and Brand Strategy for NHRA.

Take a second listen...it's worth your time. See you next week!

(FIRST AIRED: 2/14/17)

How do you create a compelling fan experience? What do today's fans want? Why is storytelling so important? Business expert and motorsports professional John Robbins covers a ton of ground with Kasey Coler. Kasey is the Vice President of Marketing and Brand Strategy for the NHRA. He reveals what he's learned in his stints with IndyCar and the Professional Bull Riders and what he's working on with the NHRA. This conversation uncovers some of the biggest issues facing sports and entertainment and how you can leverage your assets, stories and partners to bring your events to life. In this episode of The Inside Racing Podcast, Kasey reminds us how important it is to experience this sport live and why we need to do a better job getting people to the track, stadium or arena. This episode is packed full of great tips and ideas. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.

Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing),  Facebook (@NSTAracing) or email podcast@NSTAracing.com.

Do you want to talk more with Kasey? You can visit NHRA.com or send him an email KColer@NHRA.com.

What is it like to promote a historic venue? What are the differences in marketing a short track and a touring series? What lessons can you learn from doing both? Business expert and motorsports professional John Robbins sits down with veteran promoter Stan Narrison to get insights into Stan's unique perspective on the racing business. Stan shares his journey into racing and the evolution of his career. He talks about his approach in promoting Montgomery Motor Speedway and taking his show on the road with the Modifieds of Mayhem Tour. On this episode of The Inside Racing Podcast, we bring our conversation about the differences in racing promotion to one person who sees it from both sides. You'll love hearing Stan's stories, his passion and the things he's learned throughout his career. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.

Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing), Facebook (@NSTAracing) or email podcast@NSTAracing.com.

Interested in learning more about Montgomery Motor Speedway or the Modifieds of Mayhem Tour? Check out www.montgomerymotorspeedway.org. You can see some of the track's biggest races streamed live on Speed51.com or see the 53rd Annual Alabama 200 live and in person September 9th through the 11th.

What are sponsors looking for in a partnership? How is digital advertising driving the need for metrics? Why are custom programs so important in today's sponsorship market? Business expert and motorsports professional John Robbins uncovers corporate sponsorship insights from Rob Louthain. Rob has 20-plus years of experience working in sports marketing with the Indianapolis Colts, Learfield Sports, Chicago White Sox and the PGA's Western Open. He discusses how sponsorships have evolved over time. Today it's more about corporate partnerships than traditional sponsorships. There's more emphasis on creating mutually beneficial relationships and going the extra mile to develop custom programs in sports. In this episode of The Inside Racing Podcast, Rob explains exactly what his corporate partners are looking for. For them it's all about breaking through the clutter and creating a unique experience to reach the key objectives of their marketing plan. This episode will get you to think differently about your approach with new and existing corporate partners. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.

Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing),  Facebook (@NSTAracing) or email podcast@NSTAracing.com.

Want to chat with Rob? Send him an email Rob.Louthain@colts.nfl.net

Do you sell every event the same way? Do you offer season ticket packages? Do you offer group ticketing options? Business expert and motorsports professional John Robbins gets the details on how you can sell more tickets at your track today. Pro ticketing guru Eric Flatt spent more than a decade working in the NBA, NFL and at Indianapolis Motor Speedway. Eric explains why fan experience and telling good stories helps to sell tickets. He explains group ticketing, how it works and what you can do at your race track. In this episode of the Inside Racing Podcast, John asks Eric to reveal the ABC's of ticketing, where to find group ticket buyers, how to create powerful promotions and build additional value for your sponsors. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.

Want more episodes like this? Visit www.NSTAracing.com/podcast for past episodes and access to exclusive listener bonuses. Join the conversation on Twitter @NSTA_Racing or email podcast@NSTAracing.com.

Have you heard of the United States Motorsports Association (USMA)? It may be one of racing's best kept secrets. Business expert and motorsports professional John Robbins heads onto the track with USMA Executive Director Shawn Stewart. Shawn is no stranger to motorsports. He's spent nearly two decades in the industry wearing almost every hat imaginable. Shawn shares how the USMA came to be and its purpose within motorsports. He reveals some of the advocacy work the organization does on behalf of its members. Most importantly, he outlines the political challenges for racing and the opportunities he sees for racing's future. In this episode of The Inside Racing Podcast, you'll have an opportunity to hear some of the common misconceptions non-racing people have about our sport. It's eye opening to learn what steps can be taken to build stronger relationships with community leaders. Most importantly, Shawn talks about racing's economic impact and how you can start to think about the economic impact of your track or series. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.

Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses.  Join the conversation on Twitter (@NSTA_Racing), Facebook (@NSTAracing) or email podcast@NSTAracing.com.

Would you like to become a member of the USMA? Sign-up here https://www.unitedstatesmotorsports.com/join-free Have questions? Send them to info@unitedstatesmotorsports.com

Are sponsorship sales not great? Are you looking for a new approach to sales? Do you want to have more success when selling? On this episode of The Inside Racing Podcast, veteran sales trainer and coach Bryan Neale shares his sales framework. He reveals the mindset required to build momentum and find success. Bryan provides real examples racing promoters can use today to think differently about their business and stand out with prospects. Business expert and motorsports professional John Robbins works with Bryan to connect the dots between a professional sales approach and the realities of sales in the racing industry. This episode will give you a competitive edge this off-season. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.

Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing), Facebook (@NSTAracing) or email podcast@NSTAracing.com.

Interested in learning more about Bryan? Visit www.blind-zebra.com

Would you like to talk with Bryan about sales training for you or your team? You can email bryan@blind-zebra.com to continue the conversation.

Do you start sponsorship meetings with features and benefits? Do you know about sponsorship activation? Are you ready for your next meeting with a potential sponsor? In this episode of The Inside Racing Podcast, John talks with sponsorship expert Bryan Kryder. Bryan walks us through the lessons short tracks can take from NASCAR and IndyCar. He talks about what's good and bad about sponsorships in racing. He pulls back the curtain on sponsorship activation and provides excellent strategies for your next negotiation. Business expert and motorsports professional John Robbins gets Bryan to outline tips, approaches and questions to ask for your next meeting with a potential sponsor. Finally, Bryan shares some of the big differences between sponsorships in racing versus other sports and where to look to steal good ideas. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.

Want more episodes like this? Visit www.NSTAracing.com/podcast for past episodes and access to exclusive listener bonuses. Join the conversation on Twitter @NSTA_Racing or email podcast@NSTAracing.com.

Questions for Bryan? Email him Bryan@huddlesportsgroup.com or hit him up on Twitter @BryanKryder.

Learn more about the IUPUI Sports Innovation Institute: https://petm.iupui.edu/community/sports-innovation/

As August rolls on, it's time to revisit our great two-part interview with Bryan Kryder.

Now is the time to lay the foundation for your 2018 sponsorship plans.

(FIRST AIRED: 10/11/16)

What do you get when you take almost 20 years of sports business experience including stints in CART, NASCAR, IndyCar and Formula One? Business expert and motorsports professional John Robbins sits down with sponsorship guru Bryan Kryder to hear his fascinating story of life in the motorsports fast lane. He shares inside stories, tips and observations that will make you think and laugh and help you learn. In this episode of the Inside Racing Podcast, you'll hear about NASCAR's biggest source of lawsuits,  what it was like to buy Martinsville Speedway, how college football inspired an IndyCar program and much more. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.

Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses.  Join the conversation on Twitter (@NSTA_Racing), Facebook (@NSTAracing) or email podcast@NSTAracing.com.

Questions for Bryan? Email him Bryan@huddlesportsgroup.com or hit him up on Twitter @BryanKryder.

Are you getting the most from your media partnerships? Do you understand the value of the content available to you at the race track? How are race fans consuming motorsports media? In this episode of The Inside Racing Podcast, we spend time with broadcasting legend and owner of the National Speed Sport News, Ralph Sheheen. Ralph takes the time to survey the current media landscape in sports and racing. He shares the trends he's seeing when it comes to content and content platforms. Most importantly, he provides suggestions for making the most of your relationships with the media. Business expert and motorsports professional John Robbins digs deep to hear Ralph's perspectives on the industry and uncover the success stories of promoters who have used television to grow their brands. We live in a world that is hungry for content 24/7. Ralph's strategies for putting content into the hands of your fans and customers is compelling. This episode is overflowing with great stuff. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.

Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing),  Facebook (@NSTAracing) or email podcast@NSTAracing.com.

Want to check out Speed Sport? Head over to www.speedsport.com. Sign-up for The Daily presented by General Tire. Subscribe to the monthly magazine and more.

You can tune into MavTV for Suzuki presents Speed Sport. Every Thursday night at 8:00 pm and 10:00 pm EST.

Keep the conversation going with Ralph on Twitter @RalphSheheen

So you're a racing entrepreneur. Are you crazy or just a typical business owner? What does it take to win as a business owner? How do you create sustainable long-term value instead of short-term  profits? On this episode of The Inside Racing Podcast, we chat with entrepreneurship expert Mel Abraham. Mel dives into the passion required and approach you'll need to have success. Business expert and motorsports professional John Robbins works with Mel to uncover the in's and out's of business ownership. What are the myths and misconceptions, what are the risks and what are the common mistakes other business owners have made. Mel shows us there's a way to think about owning your business that will help you sustain the good times much longer. Most importantly, he provides us with the most important question you can ask yourself as an entrepreneur and the future of entrepreneurship. (Hint: It has a lot to do with a recurring theme we've been discussing on the podcast.) Whether you are just getting started or you've been promoting racing for decades, there's something here for you.

Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing),  Facebook (@NSTAracing) or email podcast@NSTAracing.com.

Do you want to learn more about Entrepreneurial Thinking? Check out www.melabraham.com. For a deep dive into how to build a business model, you'll love Business Breakthrough Academy (http://www.businessbreakthroughacademy.com/) or for some great online training related to Mel's Book The Entrepreneur's Solution visit: http://www.theentrepreneurssolution.com

Mel also recommended some great books: Start with Why by Simon Sinek and Blue Ocean Strategy by Mauborgne and Kim.

You've probably come across some great podcasts about racing. You've probably listened to excellent podcasts about business. How come there are no podcasts talking about the business of racing? As any good entrepreneur would do, John Robbins has decided to launch his own podcast dedicated to the business of racing. In this brief episode, John shares the concept for the Inside Racing Podcast. He helps listeners understand what they can expect on future episodes. He opens up about his background and passion for racing. If you are new to the Inside Racing Podcast, this is the place to start.

Want more episodes like this? Visit www.NSTAracing.com/podcast for past episodes and access to exclusive listener bonuses. Join the conversation on Twitter @NSTA_Racing or email podcast@NSTAracing.com.

How can race teams build their brand? What should a team do to attract the right sponsors? Are there inexpensive ways to build a marketing platform for a race team? We're digging into our mailbag on the latest episode of The Inside Racing Podcast to help race teams with sponsorship. We've spent a lot of time talking about sponsorship from different perspectives, but haven't spent any time talking about race team sponsorship. That's about to change thanks to one of our listeners. Business expert and motorsports professional John Robbins unleashes a ton of recommendations and ideas to help improve a race team's marketing appeal. You'll get the information you need to start thinking about your race team in a different light. Whether you are just getting started or you've been racing for decades, there's something here for you.

Want more episodes like this? Visit www.NSTAracing.com/archive  for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing), Facebook (@NSTAracing) or email podcast@NSTAracing.com.

Want to learn more about Kristin Swartzlander and her company Dirty Mouth Communications? Start with her excellent blog right here: http://www.dirtymouthcommunications.com/blog/

Happy 4th of July! We're revisiting one of our most popular non-racing episodes with Entrepreneurship Expert Mel Abraham.

While we cruise through the 2017 season, take a moment to take stock in your business mindset. 

(FIRST AIRED: 1/24/17)

So you're a racing entrepreneur. Are you crazy or just a typical business owner? What does it take to win as a business owner? How do you create sustainable long-term value instead of short-term  profits? On this episode of The Inside Racing Podcast, we chat with entrepreneurship expert Mel Abraham. Mel dives into the passion required and approach you'll need to have success. Business expert and motorsports professional John Robbins works with Mel to uncover the in's and out's of business ownership. What are the myths and misconceptions, what are the risks and what are the common mistakes other business owners have made. Mel shows us there's a way to think about owning your business that will help you sustain the good times much longer. Most importantly, he provides us with the most important question you can ask yourself as an entrepreneur and the future of entrepreneurship. (Hint: It has a lot to do with a recurring theme we've been discussing on the podcast.) Whether you are just getting started or you've been promoting racing for decades, there's something here for you.

Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing), Facebook (@NSTAracing) or email podcast@NSTAracing.com.

Do you want to learn more about Entrepreneurial Thinking? Check out www.melabraham.com. For a deep dive into how to build a business model, you'll love Business Breakthrough Academy (http://www.businessbreakthroughacademy.com/) or for some great online training related to Mel's Book The Entrepreneur's Solution visit: http://www.theentrepreneurssolution.com

Mel also recommended some great books: Start with Why by Simon Sinek and Blue Ocean Strategy by Mauborgne and Kim.

As the calendar turns to June, it's already time to start thinking about the 2018 season. What better time than now to revisit our interview with sales expert Bryan Neale.

Take a minute to get your sales mindset in gear with this great episode.

(FIRST AIRED: 11/29/16)

Are sponsorship sales not great? Are you looking for a new approach to sales? Do you want to have more success when selling? On this episode of The Inside Racing Podcast, veteran sales trainer and coach Bryan Neale shares his sales framework. He reveals the mindset required to build momentum and find success. Bryan provides real examples racing promoters can use today to think differently about their business and stand out with prospects. Business expert and motorsports professional John Robbins works with Bryan to connect the dots between a professional sales approach and the realities of sales in the racing industry. This episode will give you a competitive edge this off-season. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.

Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing),  Facebook (@NSTAracing) or email podcast@NSTAracing.com.

Interested in learning more about Bryan? Visit www.blind-zebra.com

Would you like to talk with Bryan about sales training for you or your team? You can email bryan@blind-zebra.com to continue the conversation.

Do you ever feel like you don't understand what potential sponsors are looking for? What's important to them? What they want to achieve from their sponsorship? Business expert and motorsports professional John Robbins asks Travis Roffler, Director of Marketing for Continental Tire to share the lessons learned and perspectives from his 20+ years in the tire business. Travis has an impressive resume with some of the biggest tire brands in North America. At Continental, he's built successful sponsorship programs with the IMSA Continental Tire SportsCar Challenge and with the ARCA Racing Series presented by Menards. In this episode of The Inside Racing Podcast, you'll hear directly from Travis why he feels motorsports is such an important piece of Continental's marketing strategy. From innovation on the track reaching their consumer tires to the brand visibility and awareness created through strong partnerships, Travis is a big believer in the power of motorsports. Travis walks through how they activate their sponsorships and the key metrics he uses to evaluate sponsorship opportunities.  This episode may give you some fresh ideas for how you can build stronger relationships with your sponsors. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.

Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses.  Join the conversation on Twitter (@NSTA_Racing), Facebook (@NSTAracing) or email podcast@NSTAracing.com.

Want to learn more about Continental Tire? Visit them on the web www.continentaltire.com or @continentaltire on Facebook. Looking for the latest from General Tire? You can head over to www.generaltire.com or @generaltire on Facebook.

Interested in the IMSA Continental Tire SportsCar Challenge (www.imsa.com/taxonomy/term/2) or the ARCA Racing Series presented by Menards (www.arcaracing.com/)

Do racing promoters have common traits? What are the challenges in promoting a touring series? How has short track racing changed over the years? On this episode of The Inside Racing Podcast, we continue our conversation with Must See Racing's Jim Hanks. Jim shares how he moved from broadcasting racing to co-promoting racing to establishing his own sprint car series. The evolution uncovers some common challenges racing promoters face. You'll get to hear firsthand the critical decisions Jim has made while building his business. Business expert and motorsports professional John Robbins digs deep to understand what it takes to survive and thrive as a racing promoter. This episode will definitely make you think. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.

Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing), Facebook (@NSTAracing) or email podcast@NSTAracing.com.

Want to learn more about Must See Racing or get in touch with Jim? Visit www.mustseeracing.com. Don't forget to look for the Must See Racing Sprint Series on MAVTV this season.

What does it mean to host one of the biggest events in short track racing? How do you prepare for and execute a major event? How do historic and unique events change the perception of a facility? On this episode of The Inside Racing Podcast, we sit down with Anderson Speedway owner Rick Dawson to talk about the historic Pay Less Supermarkets Little 500. The Little 500 is the premier asphalt sprint car race in the country. It has been around since 1949 and has consistently been voted one of the hottest tickets in racing. When you own a track that has such a rich history and the tradition of a race like the Little 500, how does it impact your operation? What are the differences in producing a major event? How does the recognition from one race help you throughout the season? Business expert and motorsports professional John Robbins asks Rick to pull back the curtain on one of short track racing's classic races. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.

Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing), Facebook (@NSTAracing) or email podcast@NSTAracing.com.

Visit www.andersonspeedway.com to learn more about the track and the Little 500. You can follow the track on Twitter (@AndersonSpeedwy) and Facebook (@AndersonSpeedwy). If you get MAVTV, you can watch this year's Little 500 race. Check your local listings.

What is on the horizon for the 2017 season? Are there threats that could derail a successful operation? What opportunities exist for this season and beyond? Business expert and racing promoter John Robbins keeps the conversation going with guest Joe Janowski of the National Karting Alliance. The discussion hits on a variety of topics, including whether NASCAR helping or hurting short track racing. They dive into the mindset of a race promoter and look at content as a key driver for the future of the sport. In this episode of The Inside Racing Podcast, you'll have an opportunity to think hard about the factors at play in our industry. It's a great time to take stock and look to the future as the season gets underway. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.

P.S. - Our show needs a fact checker. I know the difference between Ed Sullivan and Ed McMahon, just couldn't spit it out in the moment!

Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing),  Facebook (@NSTAracing) or email podcast@NSTAracing.com.

Want to talk more with Joe? Head over to www.nkaonline.com or email him joejanowski@nkaonline.com

How can you develop a comprehensive PR and advertising plan? What does it take to get noticed by media and race fans? How can you partner with local and regional tourism to build long-term relationships? On this episode of The Inside Racing Podcast, Public Relations authority Vanessa Stiles shares tips and best practices from her career in PR, events and advertising. She reveals her three most important lessons for track owners and provides a guide for building the right PR and Advertising plan. Business expert and motorsports professional John Robbins works with Vanessa to uncover the secrets of storytelling and reaching your audience. Once you start to understand Vanessa's approach you will see how to turn your drivers into stars. These strategies will allow you to connect with your fans and the community. You'll gain insight on how to begin creating unique experiences for guests. Finally, you'll hear how tourism can be good for your venue. This episode will help you see the power of your racing operation. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.

Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing),  Facebook (@NSTAracing) or email podcast@NSTAracing.com.

Want to keep the conversation going with Vanessa? Tweet her @VictorySunPR, connect on LinkedIn or email her vstiles@wearevictorysun.com

What external forces are impacting the racing industry? How are cultural trends impacting engagement? What does the sponsorship bubble mean for race tracks, series and teams? In the first ever State of the Industry series, business expert and motorsports professional John Robbins share his views and observations from a year in the trenches with short track racing. The first episode focuses on the external forces that are hard to control. They represent changes across the country that impact the sport. In this episode of The Inside Racing Podcast, you'll begin to get an understanding of the challenges facing the industry. Being able to see big trends will help you adapt in the coming years. Whether you are just getting started or you've been racing for decades, there's something here for you.

Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing), Facebook (@NSTAracing) or email podcast@NSTAracing.com.

Do you know why racers come to your track? Do you understand their challenges? Are you tired of getting bashed on social media? In this episode of The Inside Racing Podcast, John talks with late model racer Josh Timmerman. Josh self-funds his team and shares the challenges of financing his racing operation and competing and winning at the race track. He discusses the good and bad when it comes to shocks and tires in racing. Business expert and motorsports professional John Robbins asks Josh to share what decisions go into deciding where to race, the importance of purses and how recognition goes a long way in making racers happy. Finally, Josh reveals what drivers and promoters complain about most and identifies how detrimental social media can be for a healthy promoter-racer relationship. You'll hear firsthand a vision for the future of short track racing from a driver's perspective. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.

Want more episodes like this? Visit www.NSTAracing.com/podcast for past episodes and access to exclusive listener bonuses. Join the conversation on Twitter @NSTA_Racing or email podcast@NSTAracing.com.

Interested in learning more about Josh or Racing for HoPE? Check out www.joshtimmerman.com

Do the struggles of the racing industry matter? Why are short tracks so important? How is storytelling critical for marketing, entertainment and sales? Business expert and motorsports professional John Robbins takes a spin with Mike Waddell, Vice President of Marketing and Communications for Richmond International Raceway (RIR). Mike shares what he's seen in a 25 year career spanning broadcasting, college athletics and racing. He shares his personal history growing up in Hickory, NC and looks to the future of NASCAR and racing with great enthusiasm. Mike and the team at RIR are in the midst of re-imagining the track and the race weekend experience for fans. In this episode of The Inside Racing Podcast, Mike brings storytelling to the forefront of our discussion. It's the people, places, venues and moments that help to create magic within sports and entertainment. These factors inspire excitement and create connection for your customers. If you aren't taking advantage, you may be left behind. Mike has an unbelievable amount of energy, passion and belief in motorsports. This episode is a heck of a ride. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.

Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing),  Facebook (@NSTAracing) or email podcast@NSTAracing.com.

Do you want to learn more from Mike? Visit RIR.com or hop on twitter @RIRInsider or @WaddellRIRVP to keep the conversation going.

What internal forces are impacting the racing industry? Is the collective mindset and adaptability helping or hurting the sport? How can the industry overcome it's own challenging business models and financial realities? In this episode of The Inside Racing Podcast, we'll continue to examine the state of the racing industry. It's all about the internal forces that are well within our control. Business expert and motorsports professional John Robbins takes a deep look at some of the negative realities holding short track racing back. In addressing these issues and fighting back against them, we can all begin to have a positive impact on the sport. Whether you are just getting started or you've been racing for decades, there's something here for you.

Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing), Facebook (@NSTAracing) or email podcast@NSTAracing.com.

Are you missing out on the great stories at your track? Do you want to understand how storytelling can sell more tickets? Have you ever wondered how some of the legends of this sport were so successful? In this episode of the Inside Racing Podcast, motorsports author and broadcaster Dave Argabright shares his journey in motorsports over more than 30 years. Dave goes deep into the mechanics of telling great stories and the power it has to impact ticket sales. He shares his favorite stories and observations from some of the most successful personalities in racing. Business expert and motorsports professional John Robbins asks Dave to provide his own take on where the racing business has been and where it's going. You'll have a greater appreciation for what we can all do to help sustain this sport.  Whether you are just getting started or you've been promoting racing for decades, there's something here for you.

Want more episodes like this? Visit www.NSTAracing.com/podcast for past episodes and access to exclusive listener bonuses. Join the conversation on Twitter @NSTA_Racing or email podcast@NSTAracing.com.

Want to grab one of the books Dave mentioned? Head over to www.DaveArgabright.com

What is Corporate Social Responsibility? How can it have a positive impact for motorsports? Can and should you implement a CSR program within your racing operation? In this episode of The Inside Racing Podcast, CSR expert Dora Lutz shares her knowledge on the topic. She defines CSR and discusses its history, offers suggestions for leveraging opportunities and busts the myths about CSR. Business expert and motorsports professional John Robbins dives deep into this topic with Dora. They look at CSR from a small business perspective, talk about how it can impact racing and highlight ideas for building strong long-term relationships for your business. CSR lets you make an impact and do good with your internal stakeholders and the community at large. You can absolutely launch a CSR program today. This new trend is something you'll want to pay attention to in the coming race season. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.

Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing),  Facebook (@NSTAracing) or email podcast@NSTAracing.com.

Would you like to ask Dora more about CSR? You can email her: dora@giving-spring.com or check out her website www.giving-spring.com. You can sign up for her newsletter and take an audit to see where your company lands on the CSR spectrum.

What are the latest trends in sports and marketing? Have expectations for drivers changed over time? How has the Drive for Diversity program in NASCAR impacted the sport? In this episode of The Inside Racing Podcast, Christy Gormal, a marketing executive for Matchbook Creative and part of leadership team for NASCAR's Drive for Diversity program shares her perspectives on marketing, sports and entertainment and the D4D program. She reveals the pressure on drivers to deliver more than on-track performance to their sponsors. Christy explains why content and communication with your fans  is so important and how consistency is the key in maintaining authenticity. Business expert and motorsports professional John Robbins walks the track with Christy to get perspective on the opportunities, threats and challenges in racing. Christy's path to Rev Racing is fascinating and she reveals some of the ups and downs of managing the D4D program. This episode covers a ton of topics and has a little something for everyone.  Whether you are just getting started or you've been promoting racing for decades, there's something here for you.

Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing),  Facebook (@NSTAracing) or email podcast@NSTAracing.com.

Want to talk with Christy and her team? Check out www.brand-fuel.com or call the office (317) 920-1200. You can find Brand Fuel on facebook (@brandfuelIndy).

If you are interested in hearing more about NASCAR's Drive for Diversity program visit www.NASCARdiversity.com or www.revracing.net

The latest episode of The Inside Racing Podcast is all about answering your burning questions. How do you make sure your sponsorship proposals get noticed? Should you be advertising on Facebook? Are ticketing programs right for your track? These are the big questions we tackle in our first ever mailbag episode. I asked listeners to submit questions and I got some great ones right out of the gate. We'll take a deep dive and really dig into the answers, so you can make improvements to your track or series today.

• Sponsorship (02:13)
• Facebook (23:40)
• Ticket Programs (29:20)

Whether you are just getting started or you've been promoting racing for decades, there's something here for you.

Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses.  Join the conversation on Twitter (@NSTA_Racing), Facebook (@NSTAracing) or email podcast@NSTAracing.com.

Want to check out 80/20 Sales and Marketing by Perry Marshall. You can find it on Amazon here: www.amazon.com/80-20-sales-marketing

Are you interacting with race fans on Facebook? Did you know you can develop highly targeted advertising campaigns through Facebook? Are you ready to put your marketing dollars to work? Business expert and motorsports professional John Robbins gets the inside scoop on Facebook Advertising. Marketing strategist and Facebook expert Andy Heiser shares the most important details you need to know to advertise on Facebook today. Andy has been helping his clients with Facebook for nearly a decade. He provides a step-by-step explanation to get started with Facebook advertising. In this episode of The Inside Racing Podcast, Andy reveals to John the biggest mistakes you can make and the most important things to remember when advertising on Facebook. He defines all of Facebook's terminology and important numbers to understand your advertising performance. Once you are finished with this episode you'll know exactly how to target and market to your most important fans. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.

Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses. Join the conversation on Twitter (@NSTA_Racing),  Facebook (@NSTAracing) or email podcast@NSTAracing.com.

Interested in learning more about Facebook advertising from Andy? You can email him Andy@RakeDevelopment.com or visit www.RakeDevelopment.com

Andy has a huge social media presence. Find him on:

Facebook (@RakeDevelopment)

Twitter (@RakeDevelopment)

Do you know who your customers are? Are you reaching new race fans? Is your content on your website and social media helping or hurting you? On this episode of The Inside Racing Podcast, you'll get a set of powerful insights from Mike Lysakowski. Mike truly grew up in motorsports and is an expert on media, marketing and sponsorship. He teaches corporate seminars in the off-season and has been a repeat guest at the RPM Promoter's Workshops. Mike revisits some of his most compelling topics from his RPM talks and hones in on exactly what track promoters should be doing to attract new fans. He should know. Mike was just named the new promoter for Jennerstown Speedway (PA). Business expert and motorsports professional John Robbins asks Mike to take over the podcast and teach what he knows. His ideas and observations uncover ways to reach and build new race fans and win with digital marketing. Most importantly Mike pulls back the curtain on the good, the bad and the ugly when it comes to race promotion. This episode will definitely get you thinking about your approach at the track. Whether you are just getting started or you've been promoting racing for decades, there's something here for you.

Want more episodes like this? Visit www.NSTAracing.com/archive for past episodes. Become a VIP Listener and get access to exclusive listener bonuses.  Join the conversation on Twitter (@NSTA_Racing), Facebook (@NSTAracing) or email podcast@NSTAracing.com.

Want to get in touch with Mike? You can find him on Facebook (https://www.facebook.com/mikelysakowski) or shoot him an email at motorsportaspects@yahoo.com