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31 May 2023
"Knead to Know": Baking and Content Creation w/ BenGingi
00:39:54
In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and podcast host, is joined by BenGingi, owner of YASSS, a chef, a baker and a content creator. BenGingi shares the behind-the-scenes of a food content creator, how he makes money, how he shoots and edits videos and much more!
Diversifying Creators’ Revenue with Merchandising and IP w/ Saurabh Shah (Warren James)
00:29:41
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Saurabh Shah, CEO of Warren James, about revolutionizing merchandising for influencers and intellectual property.
Saurabh shares his unique blend of creativity and data-driven insights, detailing how Warren James helps creators diversify their revenue streams beyond content. He discusses the end-to-end process of working with creators, from concept to product development, emphasizing the importance of innovation.
Saurabh also explores the shift from direct-to-consumer to retail, the challenges it brings, and upcoming projects focused on delivering fashion-forward merchandise.
(00:58) - Introduction to Saurabh (04:00) - Mission behind Warren James (09:45) - Working with creators: ideation and collaboration (20:45) - Transition from DTC to retail (24:40) - Product innovation and future of merchandise
This week, Jason Wong, Founder at Doe Lashes, joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and podcast host, to talk about macro changes in the influencer marketing industry, how he built a successful D2C brand, and so much more!
(32:00) The Importance of Quality Content and Message
(36:10) Instant Pages and eCommerce TikTok Ads
06 Dec 2023
How To Master Your Personal Finances w/Vivian Tu (Your Rich BFF)
00:21:07
In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and the podcast host, is joined by Vivian Tu, CEO & Founder of Your Rich BFF and content creator. Their conversation delves into an array of subjects, covering the hurdles of transitioning to a full-time creator, the inception of Vivian's journey, effective content formats, and essential do's and don'ts of personal finance.
(04:37) - Navigating personal finance do’s and don’ts
(09:35) - Crafting diverse revenue streams as a creator
(13:07) - Building a team as a creator
(16:15) - Exploring innovative content formats
(19:30) - Vivian's book release and in-person meet-and-greet activation
05 Jan 2023
The Road to Success: Carter Kench's Journey as a Content Creator
00:34:37
This week, Carter Kench, a Content Creator, joins Alessandro Bogliari, host of the podcast and CEO and Co-Founder of The Influencer Marketing Factory, for an episode of The Influence Factor. The two discuss the journey to becoming a content creator, how to keep up with the ever-evolving industry, the tips and tricks to success, and so much more!
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Show Notes:
(1:21) - Carter's background and passion for creating
(5:00) - The evolution of connection
(7:29) - The viral video that changed everything
(10:45) - Initial response from family and friends
(12:11) - Collaborative experience with friends
(13:39) - Future goals
(17:15) - Brand collaborations
(19:50) - Value of brand connection
(21:51) - Envisioning the future goals
(22:55) - Word of advice for upcoming creators
(25:55) - Platform potential
(28:50) - Q & A
13 Dec 2023
How Memberships Can Revolutionize Your Video Creation Journey w/ Matt Estes (Uscreen)
00:20:32
In the most recent episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and the podcast's host, engages in a discussion with Matt Estes, COO at Uscreen.
Together, they explore various topics, including the different models of membership businesses, the distinction between owned media and rented, and predictions for the future of the creator economy.
Show Notes:
(00:10) - Matt’s career journey
(01:00) - Memberships for video creators
(03:02) - Navigating challenges as a bootstrapped business
(05:10) - Building a sustainable revenue stream for creators
(06:15) - Exploring different membership business models
(09:01) - Advocating for Your favorite creators
(12:42) - Key features of Uscreen
(15:35) - Comparing rented platforms and owned communities
Check out some of our previous episodes:
In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, chats with Greg Fass, VP of Marketing at Liquid Death. Greg reveals their unconventional marketing approach, aimed at making people laugh while promoting healthier, more sustainable choices.
Liquid Death infuses creativity and humor into traditionally dull product categories, challenging traditional marketing norms with an outsider’s perspective.
Together, they discuss earned media, brand, and creator collaborations, and how Liquid Death’s strategy revolves around creating hilarious and entertaining content that drives shareability.
(01:00) - Introduction to Greg
(04:15) - Unconventional marketing approach
(06:00) - Turning hate comments into albums
(08:34) - Earned media metrics
(10:35) - Collaborating with celebrities and brands
(13:50) - Working with creators and influencers
(16:47) - Challenging traditional marketing approaches
(00:23) - intro
(02:10 - influencers don't just promote third-party products anymore
(05:00) - example of collaborations
(11:36) - pros and cons of building your own company
(16:10) - collaborate with an influencer VS a celebrity
(19:00) - final thoughts
(25:50) - platforms helping creators make their own products
(29:10) - outro
25 Dec 2024
How to Pitch and Monetize Like a Creator Pro with Kristen Bousquet
00:30:35
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Kristen Bousquet, founder and CEO of Your SoulcialMate.
Kristen shares insights on how to pitch as a creator, be transparent in monetization, and manage finances. Kristen also discusses the value of community and networking among creators, as well as the need for visual hooks and relatable content to capture the audience's attention.
She advises creators to outsource tasks like bookkeeping and accounting to focus on their core strengths. Tune in to learn about the latest evolving trends in the creator economy and Kristen's personal branding strategy.
(00:00) - Introduction and Mission (03:39) - Identifying the right influencers (05:57) - Getting attention from brands and agencies (08:18) - Kristen's anti-pitch method (15:08) - Managing finances and monetization (18:50) - Approaching pricing as a creator (23:17) - Recommended tools and resources for creators (27:25) - Creating engaging content and capturing attention (30:49) - Rising trends in the creator economy
Navigating the Evolving Landscape of Beauty Marketing w/ Kelly Kovack
00:43:22
On this week's episode, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, is joined by Kelly Kovack, Founder and CEO of BeautyMatter. Together, they delve into a range of topics, including viral beauty moments and the latest marketing trends in the beauty industry, among other interesting insights.
(12:52) - Influencer marketing in the beauty space
(17:41) - Launching a beauty brand as a celebrity or influencer
(21:28) - YouTube influencer space
(24:52) - Beauty trend predictions
(27:25) - Converting viral moments
(31:14) - Instagram landscape
(33:54) - B2B opportunities on LinkedIn
(38:35) - Consumers in China
21 Feb 2024
What Does it Take to Succeed as a Creator w/ Nicky Reardon
00:21:48
In this episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, chats with Nicky Reardon, a content creator and former social strategist at BuzzFeed.
They discuss all things creator economy, influencer marketing, Nicky's mission for free online education, FaceTime content, companionship content, creating passive revenue streams, top manageable niches for creators, and much more!
In this week's podcast episode, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, engages in an enlightening conversation with Jerry Won, Founder of Just Like Media and Always Be Creating.
Together, they delve into an array of topics, including Asian American creators, the nuances of impact and influence, effective use of Linkedin, and much more.
Show Notes:
(01:14) - Jerry's career path
(02:39) - Asian American stories
(09:38) - Creator economy in Asia
(14:56) - Generational mindset shift
(19:31) - Silo economy
(25:40) - Content and context
(31:12) - Leveraging Linkedin
(38:36) - Private communities
(45:19) - Sharing experiences
Check out these other amazing episodes:
Creator Economy Insights Unveiled w/ Matt Navarra
Influencer Activations that Drive Results w/ James Creech (Brandwatch)
From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen
Insider View of VidCon w/ Colin Hickey
Funding the Creative Journey w/ Aaron DeBevoise (Spotter)
Swipe Right on OkCupid Success w/ Michael Kaye
The Creative Drive: Exploring the Passion and Business of the Creator Economy w/ Brendan Gahan
Decoding the Secrets of the Creator Economy w/ Avi Gandhi
The Art of Social Media Creativity w/ Jon Youshaei
Exploring the Influence and Impact of Reddit w/ Will Cady
Navigating Social Media Selling for Maximum Impact w/ Paul Bakaus (Koji)
New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman
Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn)
Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares)
24 Jan 2024
How to Sell on Social Media w/ Aaron Day (Amaze)
00:20:42
In the most recent episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and the podcast's host, engages in a discussion with Aaron Day, CEO of Amaze, as he discusses the mission and purpose of his company, which is to make selling easier than buying.
He shares insights into the current state of social commerce and the challenges and pain points faced by creators. Aaron also explores the future of social commerce, including the importance of community and the potential for hyper-personalization in e-commerce and much more.
TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
00:41:41
In this week's episode, Alessandro Bogliari, the CEO and Co-Founder of The Influencer Marketing Factory and the podcast's host, has an engaging conversation with Adrienne Lahens, who serves as TikTok's Global Head of Operations, and Sofia Hernandez, the Global Head of Business Marketing at TikTok. These three influential experts explore the intricate relationship between culture, attention, analytics, successful case studies, and creator-led marketing in today's digital realm.
In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, talks with Lindsey Lugrin, founder of FYPM, about her journey in influencer marketing and the fight for fair creator compensation.
Lindsey discusses her platform’s mission to bring transparency and data-driven pricing to the industry, the growth of the creator economy, and the need for education.
(00:54) - Introduction to Lindsey (06:45) - Using data to benefit creators and talent managers (09:16) - Factors to consider in influencer pricing (11:52) - Negotiating endorsement value (15:50) - Future of the creator economy (17:02) - Closing remarks on FYPM
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with YouTuber Jordan Matter about his journey from acting and photography to building a thriving YouTube career.
Jordan highlights the power of storytelling, his passion for creating joyful content, and the balance he finds by sharing his work with his family.
He also dives into his success with 25 million subscribers and bestselling photography books, plus his creative process behind video thumbnails, titles, and the shift toward more personal, vlog-style content that helps creators connect authentically with their audiences.
(01:05) - Introduction to Jordan (04:04) - Transition from photography to YouTuber (06:58) - Creating content with family (12:05) - Short-form content: standalone vs. teasers (15:50) - Content creation process (18:25) - Thumbnails and titles (22:10) - Future of longer videos, storytelling, and scripted content (23:15) - Unique voice and building outside of YouTube
Embracing the Creator Evolution w/ Mark Herschberg
00:50:47
In this week’s episode, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, engages in a captivating conversation with Mark Herschberg, renowned author and creator of the Brain Bump app. Tune in as they delve into a diverse range of topics, including audio indexing, content accessibility, the power of push-to-pull marketing, and much more.
The Power of a Content Creator's Community w/ Jane Stecyk (Mighty Networks)
00:42:20
Content creators have huge potential to grow and build a community. This and much more is discussed in this week’s episode! Jane Stecyk, Senior Vice President of Marketing at Mighty Networks joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and podcast host.
Mighty Networks is the only platform where you can bring your community, courses, memberships, and content into one place under your own brand—and level up to your own branded apps when you're ready.
(1:15) - The Creator Economy explained and how it has evolved into a community of entrepreneurs
(3:24) - The beginning for Jane at Mighty Networks
(4:05) - Who is Mighty Networks and how they support Creators in their own business path
(5:40) - The importance of communities for content creators and the main components to create a “real” community that they own
(8:56) - What is the difference between an “audience” and a “community”
(11:30) Sustainability within the Creator Economy and how to achieve this
(13:32) The type of interactions happening now within creator communities
(16:06) Engagement within communities and the importance of “the big purpose”
(21:20) The potential revenue numbers within creator communities
(27:22) How to use a community as part of a value journey
(29:42) How communities differentiate across different cultures and the world
(31:30) Challenges faced within communities and Mighty Networks
(37:30) Building community businesses that provide value for their followers despite the current climate
06 Sep 2023
Is There More to Influencer Engagement than Meets the Eye w/ Conor Begley (CreatorIQ)
00:42:33
In our latest podcast episode, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and the host of the show, engages in an illuminating conversation with Conor Begley, Chief Strategy Officer & Board Observer at CreatorIQ.
Together, they delve into a wide range of topics, including the ever-changing influencer marketing landscape, the subtleties of making an impact, effective approaches to influencer engagement, and more.
How Brands Can Win with Unique Content w/ Dmitri Cherner (Future Influence)
00:27:34
In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, chats with Dmitri Cherner, CEO and founder of Future Influence, about the crucial role of partnerships in driving business growth and achieving ROI.
Cherner emphasizes that influencer marketing is a long-term investment, urging brands to focus on creative differentiation to capture audience attention.
He also introduces his 'four-lane highway' concept, highlighting performance, content, awareness, and affiliate lanes as key aspects of influencer and creator value.
(00:57) - Introduction and background of Dmitri (03:55) - Establishing expectations in influencer marketing (06:50) - Content licensing and ROI (13:28) - The four-lane highway of value (20:40) - Finding the right influencers (24:25) - Creative differentiation
How Does SMS Forge the Creator's Connection w/ Sarah Schmidt
00:29:53
In this week’s episode of The Influence Factor podcast, Alessandro Bogliari, the CEO, and Co-Founder of The Influencer Marketing Factory, sits down with Sarah Schmidt, VP of Marketing & Communications at Subtext, to explore the power of SMS, share indispensable success pointers, present real-world examples from creators, messaging strategies, and much more!
In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and podcast host, is joined by Sonia Thompson, Inclusive Brand Strategist, Coach, and Consultant. Together, they explore various facets of brand inclusivity and discuss actionable steps to integrate this essential element into the DNA of a brand.
(09:25) - Degree of representation across social media
(16:20) - Reimagined storylines and characters
(18:20) - Super Bowl representation example
(20:15) - Defining brand DNA
(26:08) - Brands embracing inclusivity
(31:05) - Operationalizing inclusion
(37:39) - Steps to becoming more inclusive as a brand
(44:00) - Deeper relationships
15 May 2024
Inside Snap's Playbook w/ Brooke Berry
00:20:40
In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, chats with Brooke Berry, Head of Creator Development at Snap.
They delve into Snap's role in the creator economy, highlighting monetization opportunities, and tips for emerging creators. Brooke underscores the importance of authentic storytelling on Snap and community-building. She also mentions Snap's intimate, educational creator events.
Looking ahead, she anticipates social media returning to its roots as a platform for connecting with friends and celebrating individuals over specific niches.
Evolution of the Creator to Brand Relationship w/ Sam Christie (PearPop)
00:37:08
On this week's episode of The Influence Factor, we have Sam Christie, VP of sales at Pearpop, a creator marketplace that connects brands and creators, joining CEO & Co-Founder of The Influencer Marketing Factory and podcast host, Alessandro Bogliari. Listen in to hear all about their take on the inception of the Creator Economy, evolution of influencer marketing, and more!
(5:30) - What is PearPop and the purpose of creation
(10:03) - Creator community expanding
(12:31) - Evolution of TikTok and consumption of video content
(15:00) - Platforms adapting to align with consumer behavior
(17:44) - What point are we at with influencer marketing
(19:36) - Impact that creators can have on brands
(22:42) - What does premium and premium value mean in terms of metrics
(28:00) - The future of the Creator Economy
(32:15) - Lifestyle of an entrepreneur and leader
(34:34) - Livestream shopping future
(36:31) - Where to connect with Sam Christie
29 Mar 2023
The Art of Social Media Creativity w/ Jon Youshaei
00:47:36
This week, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, is joined by Jon Youshaei, a creator, journalist, and former head of Creators at YouTube, to discuss how creators can build sustainable careers and businesses around their passion and content, as well as methods for growth, monetization, and community building.
(22:24) - Are creators more popular than mainstream celebrities
(28:02) - Varying formats
(29:45) - YouTube's thumbnail
(33:26) - LinkedIn channel
(36:54) - First frame rule
(39:10) - Vidcon x YouTube sponsorship
(41:24) - Chipotle law
(43:32) - Predictive analytics
29 May 2024
The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley
00:19:31
In this week's episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Maxwell Kelley, Senior Director of Social, Creative, and Production at ESPN.
Maxwell discusses the intersection of sports and social media, focusing on media innovation, engaging fans, and expanding the reach of various sports. He explains ESPN's content creation strategy, including UGC and alternative event angles.
Maxwell highlights the importance of diversity and inclusion in sports content and the growth of women's basketball, and he talks about the success of blending organic and paid strategies amid the evolving social media landscape.
(01:20) - Introduction to Maxwell
(04:00) - Overview of sports and social media
(05:40) - Diversity and inclusion in sports content
(08:35) - UGC success stories and case studies
(13:05) - Growth strategy and missing components
(17:55) - Fans and entertainment
Inside the NFL’s Creator Strategies w/ Sam (Fink) Friedman (NFL)
00:36:44
In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, speaks with Sam (Fink) Friedman, Senior Director of Content Partnerships at the NFL.
They explore the dynamic world of the creator economy and how the NFL is navigating influencer marketing. Sam discusses the importance of aligning with creators who are genuinely enthusiastic about sports to tap into new audiences.
She sheds light on the NFL’s initiatives to enhance athletes’ personal branding and their digital presence. Further, Sam shares insights on the NFL’s partnerships with YouTube, including features like the YouTube Access Pass and NFL Creator of the Week, as well as their pioneering Super Bowl concert on Roblox.
(01:20) - Introduction and background of Sam (04:40) - The growing importance of the Creator Economy (16:02) - NFL creator programs (21:50) - Athletes as personal brands and the evolution of NFL players (27:20) - The digital world of Roblox and the first-ever Super Bowl concert (33:45) - Predictions for the future of creators and media
In this week’s episode of The Influence Factor podcast, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and the podcast’s host, engages in an in-depth discussion with Danny Desatnik, Manager of Creator Initiatives at #paid.
During their conversation, they explore a wide array of subjects, including the Creator Economy, cultural factors, the ever-evolving advertising landscape, and much more.
Dealing with Influencers and Cannabis Products w/ Scott Jennings
00:41:48
On this week's episode of The Influence Factor, Scott Jennings, CEO and Co-Founder of Pantry Food Co., a cannabis-infused edibles company, joins Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory.
Listen in to this week's episode to hear how highly regulated industries are overcoming marketing challenges and how influencers are proving to be a solution in the cannabis space!
(08:44) - Interpersonal relationships and behaviors
(10:20) - Trends within the cannabis industry
(15:43) - Monumental pivots at the beginning
(22:00) - Cash flow
(24:29) - Marketing cannabis
(27:17) - SEO strategy
(28:35) - Content creators
(31:05) - Trust and authority in the cannabis space
(36:35) - Identifying ideal persona and influencer
(39:02) - The higher purpose
19 Apr 2023
Decoding the Secrets of the Creator Economy w/ Avi Gandhi
00:48:11
On the latest episode of The Influence Factor, Alessandro Bogliari, the podcast host and CEO & Co-Founder of The Influencer Marketing Factory, engages in a conversation with Avi Gandhi, the Founder of Partner with Creators, about several aspects of the Creator Economy.
Don't miss out on the chance to learn from the experts as they share their insights on topics such as diversification, outreach, AI, and much more.
From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark)
00:20:24
In this episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, chats with Calum Watson, Gymshark Global Partnerships Director.
Together, they discuss the evolution of influencer marketing in the fitness industry and Gymshark's early adoption of the strategy.
He emphasizes the importance of accessibility and relatability in influencer partnerships and highlights the need for clear communication and understanding between brands and creators and much much more!
In the latest episode of The Influence Factor, Coco Mocoe a marketing trend predictor and full-time creator, joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory. They discuss various topics related to the Creator Economy and social media, including Coco's background, challenges as a full-time creator, insights into live streaming and content quality, and predictions for the future of platforms like YouTube, TikTok, and Instagram.
Coco emphasizes the importance of consistency for creators and shares insights on content consumption trends. She concludes with predictions for the rise of long-form content and competition among social media platforms.
From Content Creators to Entrepreneurs w/ Sima Gandhi (Creative Juice)
00:33:18
On this week's episode of The Influence Factor, Sima Gandhi, Creative Juice CEO & Co-Founder joins the host of the podcast and CEO & Co-Founder of The Influencer Marketing Factory, Alessandro Bogliari. Together they discuss how content creators have transformed the industry and are entrepreneurs in their own right too.
(00:50) - Background on Sima Gandhi and the creation of Creative Juice
(6:12) - The mission and featured services that Creative Juice offers
(8:40) - Creator cash flow explained
(12:09) - Different creator revenue streams
(12:59) - Defining the differences between a content creator and a freelancer
(14:39) - Building a team under a creator’s business
(17:12) - Growing and scaling a creator business
(21:20) - Setting goals as a creator for the purpose of sustainability
(23:20) - Growth of the middle class in the Creator Economy - projected to grow 150% within two years
(24:04) - Diversity of the creator economy
(25:39) - A Creative Juice success story
(26:50) - The importance of separating personal and business expenses
(28:38) - The creator community exchange
(29:32) - Combining passion with earning income
(30:48) - The future for Creative Juice
17 Jul 2024
Monetizing Your Passion w/ Victoria Hutchins
00:21:01
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Victoria Hutchins, a content creator focused on yoga, mindfulness, and poetry.
Victoria shares her journey to building a successful online presence, emphasizing authenticity and vulnerability. She discusses her mission to connect practitioners with their bodies, breath, and intentions, her achievements like writing a book and hosting a yoga retreat, and her monetization strategies, including a subscription-based yoga app and brand partnerships.
Victoria also offers advice on maintaining balance, staying motivated, and cultivating a presence as a content creator.
(01:20) - Introduction to Victoria
(04:35) - Transitioning to a full-time creator
(06:40) - Building a community
(07:55) - Cross-posting and audience engagement
(10:00) - Monetization strategies
(13:59) - Hosting yoga retreats
(15:45) - Staying motivated as a creator
What Bold Strategies are Being Dished Out at Daring Foods w/ Lorraine Schwartz
00:32:11
In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and podcast host, is joined by Lorraine Schwartz, Sr. Director of Marketing at Daring Foods. Together, they explore the multifaceted world of influencers, storytelling, crucial partnerships, and all the essential insights surrounding CPG marketing.
(1:30) A different approach to influencer marketing
(6:10) Influencers vs Content Creators
(12:00) Difference between social media
(14:00) How trends start on social media
(16:45) How to do influencer marketing nowadays
(23:00) Planning vs freestyle
(24:45) You want to partner up with the right influencers
(26:40) Influencer marketing is evolving
(29:20) Influencers are co-creators now
(33:00) Influencers vs ambassadors
(37:30) The WHY of influencer marketing
14 Dec 2022
Insurance Coverage for Content Creators and Influencers w/ Rafael Broshi
00:37:02
Did you know that over 20,000 Instagram accounts are hacked every day?
This and a lot more are covered in this week's episode! Rafael Broshi, CEO at Notch, joins podcast host Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory.
(3:40) - Building a protection suite for digital assets
(5:41) - Approach and challenges in insurance products
(9:45) - Collection of data prior to launch of product
(15:00) - Funding opportunities with content creators versus a traditional VC
(20:33) - Business model of covering a social media account hacks
(23:53) - Hacked account statistics
(28:35) - Competitive edge for Notch
(31:12) - Predictions for Notch and the industry as a whole over the next decade
(34:20) - Q&A
03 Apr 2024
Scaling Miss Excel w/ Kat Norton
00:21:34
In the latest episode of The Influence Factor, Kat Norton, the visionary behind Miss Excel, joined Alessandro Bogliari, CEO of The Influencer Marketing Factory, for a GREAT episode!
🌟 Kat dives into the heart of Miss Excel's mission: to transform Microsoft Excel from a daunting tool into an engaging and user-friendly experience. She proudly shares the journey of scaling her business to an impressive multi-seven-figure empire.
📈Kat opens up about the transition from being a solo content wizard to leading a vibrant team. She emphasizes the critical role of delegation and the crafting of detailed Standard Operating Procedures (SOPs) to ensure smooth operations.
📚 Managing rapid growth, combating anxiety, and striking a work-life harmony are among the hurdles she navigated on this journey.
01:11 - Kat's mission, achievements, and purpose 02:26 - Transitioning from solo to a team 04:05 - Lessons learned in hiring and delegating 06:29 - Managing rapid growth and overcoming anxiety 08:01 - Managing stress and finding balance 09:37 - Content creation process and tools 11:47 - Webinars as a marketing platform 14:20 - LinkedIn as a content distribution platform 16:13 - Monetization and future plans 19:40 - Future of the creator economy
Audience-First Content Strategies w/ Dace de la Foret (Nationwide)
00:29:15
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Dace de la Foret, AVP of Social Media at Nationwide.
They discuss audience-first content strategies, the importance of authenticity, and how user- and employee-generated content build trust. Dace also highlights the role of music in branding and how partnerships, like Nationwide's with the NFL, connect with fan bases.
He predicts a future in the creator economy driven by niche content, authenticity, and trust.
(01:04) - Introduction to Dace (05:25) - Audible brand connection (10:20) - User-generated and employee-generated content (17:27) - Partnerships and reaching specific fan bases (22:25) - Putting the audience first in content strategy (26:57) - Future of the creator economy
How is Digital Commerce Transforming w/ Justin Smith (SamCart)
00:19:39
In this episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, dives into the world of digital commerce and the creator economy with Justin Smith, CEO of SamCart. They explore SamCart's mission to dominate as the top e-commerce platform for digital sellers, its transformative impact on the digital commerce landscape, and the role of AI in boosting conversions.
Justin shares insights on creators selling their products, the influence of affiliate and influencer marketing, and unveils key takeaways from the 2023 Creator of Profits Report. Tune in for a glimpse into the future with discussions on AI-generated influencers and the evolving industry landscape.
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Show Notes:
(01:23) - Justin's mission, achievements, and purpose
(03:12) - The idea and aha moment for SamCart
(04:45) - Changing the digital commerce landscape
(06:34) - Trends in the Creator Economy
(13:11) - Insights from the 2023 creator profits report
(15:01) - Affiliate marketing and influencer marketing
(18:21) - AI-generated influencers and the future
Check out some of our previous episodes:
(00.55): Talent Manager: Yasmine explains her work
(02.45): who's a "talent?"
(04.35): talents going viral
(05.40): how can an agency help creators?
(08.30): metrics and agencies
(09.40): beyond shooting content
(14.30): the relationship between influencers and managers
(16.41): advice for influencers
(20.13): red flags and first impressions
(25.00): how to reach out to agencies
(25.40): media kits
(29.10): opportunities in the industry
(30.00): recap
(33.15): brands deals right away or long-term thinking?
(36.04): greetings
19 Oct 2022
Psychology and Strategy Behind Influencer Marketing w/ Halle Roberts
00:34:35
On this week’s episode of The Influence Factor, we have Halle Roberts, Creator Commerce Consultant, joining CEO & Co-Founder of The Influencer Marketing Factory and podcast host, Alessandro Bogliari. Listen in to hear all about their take on best practices of influencer campaigns, creator economy, and more!
1:10 - Halle Robert’s career start background
4:25 - Influencer strategies based on brands that Halle has worked with and currently works with
10:10 - Psychology behind Influencer marketing
12:58 - Approach to an evergreen versus a niche Influencer
14:10 - Finding the “right” Influencer for a brand
16:00 - Influencer marketing automation
16:58 - Management of influencers
21:28 - When should an Influencer reach out for management support
25:03 - Prioritizing your time as a creator
30:22 - New social media apps that Halle is experimenting with
32:02 - How to reach out to Halle
How to Transform Customers into Lifelong Fans with Incentives and Gamification w/ Matt Wurst
00:23:30
In the latest episode of The Influence Factor, Matt Wurst, CMO at Kazm, connects with Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory. Together, they explore
the significance of a unified platform that acknowledges consumer engagement and how gamification contributes to bolstering customer retention and brand loyalty.
Matt showcases case studies from Midnight Cookie Co. and Starbucks, demonstrating how gamification cultivates immersive customer interactions. Furthermore, he discusses the hurdles of managing content saturation and offers perspectives on the future of social commerce.
01:00 - Matt's mission, achievements, and purpose
03:35 - Building a unified platform
05:50 - Gamification and incentives
09:05 - Successful case studies
13:55 - Prioritizing engagement over content output
18:15 - Social commerce and gamification
21:52 - The future of branding and commerce
Why Is UGC Vital in Modern Shopping w/ Liz Griffin (BazaarVoice)
00:20:38
In the newest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, engages in a conversation with Liz Griffin, Global Vice President of Social Commerce at Bazaarvoice, delving into the critical significance of user-generated content (UGC) in fostering transparent shopping experiences. Bazaarvoice collaborates closely with brands, integrating customer UGC onto their websites to furnish transparency and validation for consumers.
Griffin underscores the necessity for brands to seamlessly incorporate social content into their paid advertisements, thereby simplifying the consumer journey to purchase. Additionally, she underscores the profound impact of UGC, particularly through the utilization of images and videos for authentic product evaluations.
What a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi)
00:20:12
In the latest episode of The Influence Factor, Bryan Reisberg, creator and co-founder of Little Chonk, joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory. Bryan shares his journey as a creator and entrepreneur in the pet industry, offering insights from his film and advertising background.
The conversation navigates through the creation of Little Chonk, discussing challenges in business development and emphasizing the significance of quality products, successful community engagement, and maintaining authenticity in the influencer space.
(11:00) Influencer Marketing and Virtual Influencers
(16:00) Do People Trust Virtual Influencers?
(22:53) Virtual Influencers in The Metaverse
(23:41) Do People Buy Products Promoted By Virtual Influencers?
19 Jun 2024
Future of Online Communities w/ Sara Wilson
00:21:48
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Sara Wilson, Founder and Principal of SW Projects. They explore the evolution of online communities, the importance of authentic connections, and the impact of digital campfires—intimate online spaces—on communication and content consumption.
Sara highlights the need for brands to align with their target communities’ values and introduces the Brand Yearbook, showcasing brands that have captured Gen Z’s attention and loyalty.
(01:00) - Introduction and background of Sara
(05:05) - Evolution of online communities
(07:45) - Finding communities with shared values, beliefs, and ideas
(10:15) - Conveying the importance of community-driven subcultures
(12:38) - The Brand Yearbook and winning Gen Z audiences
(16:45) - Google’s opportunity with AI
(18:20) - Digital campfire reports
The Future of Social Commerce w/ Sarah Penna (Orca)
00:23:49
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with Sarah Penna, SVP of the Creator Team at Orca, about the dynamic world of social commerce and live stream shopping.
Sarah shares her journey, from founding the first YouTube talent management company (later acquired by DreamWorks) to her mission of helping creators connect with fans and earn a living. She explains how Orca supports creators and brands through live streaming, short-form video, and affiliate marketing.
Sarah also provides actionable tips for hosting successful live streams, emphasizing audience engagement, product knowledge, and creating urgency with giveaways and discounts. Additionally, she highlights the importance of trust, brand recognition, and evolving platforms to better support creators' long-term growth and success.
(00:55) - Introduction to Sarah (03:15) - Rise of social commerce and livestream shopping (04:20) - Becoming a great livestream host: tips and strategies (09:24) - Creating urgency and building trust in social commerce (15:50) - Success stories in social commerce (18:45) - Challenges and opportunities in the industry (21:30) - Future-focused insights for the creator economy
📊 TikTok has 1B monthly Active Users and it's shaping our culture.
In this episode of The Influence Factory by The Influencer Marketing Factory, we look at the latest TikTok Trends and we share some advice for brands and marketers.
Bridging The Creator Diversity Gap w/ Yinka Taiwo-Peters (Shopify)
00:35:50
This week Yinka Taiwo-Peters, Senior Product Leader at Shopify, joined the podcast to discuss all things creator economy including: diversity, inclusion, monetization, and much more.
Yinka is a product leader in the creator economy space. She is currently leading the creator growth team at Shopify, following her recent experience at TikTok, Google-YouTube. Yinka is also an investor, product coach, and avid traveler.
(22:09) - Diversity and inclusivity across creator groups
(24:12) - Monetization disparity
(26:50) - Benefit of content diversity
(30:55) - Yinka's latest content interest
(34:00) - New and old school apps
(36:30) - Where to follow and connect with Yinka
20 Mar 2024
How to Craft Content and Build a Community on Social w/ Emmy Rener (@sophisticatedspreads)
00:21:44
In the latest episode of The Influence Factor, Emmy Rener, the founder of Sophisticated Spreads, joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory.
Emmy shares her journey of establishing a charcuterie board company and fostering a food community. She highlights her accomplishments, such as judging at prestigious cheese competitions, and emphasizes the significance of food in uniting people.
Emmy discusses her social media content strategy, the challenges of transitioning to longer content formats, and how she engages her community through giveaways and consultations. She also outlines her future business objectives and offers insights into the evolving landscape of social media and influencer marketing.
How To Protect Your Social Media Accounts w/ Liron Segev
00:23:15
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Liron Segev, a YouTube Strategist/Security Specialist.
They discuss cybersecurity threats and challenges content creators face, emphasizing the importance of being aware of scams and protecting personal information. Liron shares tips on using strong passwords, enabling two-factor authentication, and avoiding suspicious emails.
He also introduces his Creator Alerts service, which notifies creators of security issues. Liron's mission is to help creators avoid hacks and protect their hard work and revenue.
(01:30) - Introduction to Liron
(03:05) - Common threats and challenges for content creators
(09:02) - Identifying legitimate emails and links
(15:06) - Best practices for passwords and two-factor authentication
(17:18) - Creator alerts: staying informed about security issues
(20:35) - Upcoming resources and programs for creators
In this episode of The Influence Factor podcast by The Influencer Marketing Factory, Alessandro and Marsella talk and discuss some of the 2022 Trends that include influencer marketing, social commerce, AR & VR, live stream, online communities, and much more.
What's the Key to Shifting Attention to Attribution w/ Nick Kaplan
00:42:22
Don't miss out on this week's episode of The Influence Factor podcast, as Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and the show's host, engages in a thought-provoking conversation with Nick Kaplan, Chief Growth and Innovation Officer at Saadia Group.
Together, they explore a wide range of topics, encompassing their approach to innovation, the emotional aspect of marketing, data utilization, and much more.
Funding the Creative Journey w/ Aaron DeBevoise (Spotter)
00:53:03
Tune in to this week's episode of The Influence Factor, where Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, engages in an insightful discussion with Aaron DeBevoise, CEO & Founder of Spotter, Inc. Together, they discuss a myriad of topics, including the evolving journey of Creators, the possibilities unlocked by increased capital, human behavior, and much more.
(20:38) - Various approaches pursued with a given capital
(25:22) - Engagement metrics
(34:21) - Student of human behavior
(39:40) - Transitioning content
(42:32) - AI disruptions
(48:28) - Future of the Creator Economy
29 Nov 2023
How Do You Build Effective Global Marketing Campaigns w/ Lubna Mohsin-Haque (Estée Lauder)
00:26:18
In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and the podcast's host, is joined by Lubna Mohsin-Haque, the Consumer Marketing Director for Estée Lauder.
Together, they explore various topics, including the shift from unilateral to bilateral marketing communication, diverse modes of messaging, the dynamics between regional and global campaigns, the intricacies of building out such campaigns, and much more!
Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn)
00:41:29
On this week's episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, is joined by Daniel Markovits, Creator and Community Manager at LinkedIn, the largest professional network in the world. Tune in to hear insights into the existing creator economy landscape and gaze into the future of content creation and consumption globally.
(06:10) - The featured creator tools within LinkedIn
(08:52) - Unlocking content opportunities
(12:06) - Minute Media experience
(13:31) - Media scalability
(16:22)- Sustainability within a niche community
(18:33) - Attention and distribution
(21:40) - Behind the scenes
(24:06) - Sports in media
(26:40) - Sports partnerships
(32:04) - Current audience statistics
(33:55) - Connecting humans and AI
(38:30) - Q&A
18 Jan 2023
Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares)
00:35:40
On this week's episode of The Influence Factor, we have Jake Karls, Co-Founder of Mid-Day Squares, a plant-based chocolate company, joining the CEO & Co-Founder of The Influencer Marketing Factory and the podcast host, Alessandro Bogliari.
Listen in to learn how Jake turned a nostalgic legacy product like chocolate into a booming brand!
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Middaysquares's IG: @middaysquares
Jake’s IG: @JakeKarls_
🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3WfiYml
(05:21) - Entrepreneurship meets relatable entertainment
(08:47) - Owning the manufacturing process and its associated challenges
(11:45) - Chocolate disrupters
(13:36) - Crucial skills learned along the way
(16:12) - 80/20 Analysis
(18:17) - Pricing structure
(20:58) - Development of new flavors
(22:15) - Innovation within a saturated market
(23:43) - Post-funding decisions
(27:15) - Words of advice to aspiring entrepreneurs
(32:12) - Q&A
03 May 2023
The Creative Drive: Exploring the Passion and Business of the Creator Economy w/ Brendan Gahan
00:56:52
On this week’s episode, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, engages in an insightful conversation with Brendan Gahan, Chief Innovation Officer at Mekanism.
Together, they cover a diverse range of topics, including the Creator Economy, brand collaborations, ChatGPT, the dynamic landscape of advertising, and much more.
(11:08) - Building habits and processes around posting on social
(16:19) - Cultivating engagement and visibility
(19:40) - Usability of ChatGPT
(21:22) - Subscription model for social media
(28:09) - Creators directly monetizing their audiences
(30:00) - Brand partnerships
(36:30) - Influencer-created brands
(44:21) - Social connection platforms
(46:27) - Livestream shopping
(55:38) - Where you can find Brendan Gahan
04 Oct 2023
What's the Secret Ingredient to Boosting Brands w/ Lisa Chudnofsky (The Vitamin Shoppe)
00:33:01
In this week’s episode of The Influence Factor podcast, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, is joined by Lisa Chudnofsky, the VP of Brand, Content, and Creative at The Vitamin Shoppe.
This episode will explore various facets of the health and wellness industry, strategies for brand storytelling, methods to ensure ongoing authenticity and relevance on social media and much more.
How Does Culture, Attention, and Analytics Shape Marketing Today w/ Brandon Rhoten
00:41:04
In this week's episode, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and the podcast's host, engages in a captivating discussion with Brandon Rhoten, CMO at GroundTruth.
The two thought leaders delve into the dynamic interplay between culture, attention, analytics, and marketing in today's digital age.
Uncovering intricate intersections and influences, they offer profound insights into the transformative impact of social media shifts on engagement strategies.
From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen
00:43:20
In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and podcast host, is joined by Michael Bolen, Head of Social and Content at Linktree. Together, they explore the multifaceted world of creator monetization, search engine optimization (SEO) across social platforms, crucial partnerships, and all the essential insights surrounding Linktree.
Building a Loyal Following Around Your Product w/ Ravi Kurani
00:37:33
The CEO and Co-Founder of The Influencer Marketing Factory, Alessandro Bogliari, is joined by Ravi Kurani, the Founder of Sutro, a well-known brand of water testing equipment, on this week's episode of The Influence Factor. Learn how Ravi turned the water solution product into a successful business by listening to this episode!
Tips and Tricks To Elevate Your Content Creation Strategy w/David Neyman (Logitech)
00:21:26
In this episode, Alessandro Bogliari interviews David Neyman, the Global Lead for Creator and Content Partnerships at Logitech. They discuss Logitech's support for creators, their partnerships with BIPOC and diverse creators, trends in hardware and tools for creators, conversion-driven metrics in influencer marketing, and the role of AI in influencer marketing, among other topics.
In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, speaks with Tyler Chou, a leading attorney for creators and Founder & CEO of Tyler Chou Law for Creators.
They explore the shifting dynamics of the creator economy and the legal hurdles content creators often encounter. Tyler shares her journey from Hollywood to specializing in creators' legal needs, highlighting the importance of legal protection, proactive strategies, and creators’ understanding of their rights.
They also cover common legal challenges, the future of the creator economy, and the importance of diversifying platforms and revenue streams.
(01:18) - Introduction to Tyler (06:12) - The journey from Hollywood to creator law (12:51) - Common legal issues faced by creators (19:35) - Proactive legal strategies (29:50) - Future of the creator economy and legal landscape (37:50) - Diversifying platforms
Building a Sustainable Future in Influencer Marketing w/ Tiffany Hardin (Gild Creative Group)
00:26:45
In this episode of The Influence Factor, host Alessandro Bogliari interviews Tiffany Hardin, Founder and CEO of Gild Creative Group. They discuss her journey in influencer marketing and the significance of sustainability in the industry.
Tiffany emphasizes that creators should have a clear vision, establish solid operational structures, and prioritize financial management. She advises influencers to consider the overall value and benefits of partnerships when negotiating prices.
For brands, she highlights the importance of creating a supportive environment for creators and being clear about goals and KPIs. Tiffany believes the future of influencer marketing hinges on creators' commitment to their craft and the human connection brands bring to the relationship.
(01:02) - Introduction to Tiffany (02:55) - Transition from music business to influencer marketing (06:22) - Trends and the importance of sustainability (08:10) - Tips for content creators: vision, operations, and finance (13:34) - Negotiating prices: value and benefits (22:22) - The future of influencer marketing
New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman
00:49:15
Join Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, as he hosts Lia Haberman, adjunct professor at UCLA and advisor for brands, in this week’s podcast episode. The duo discusses all the latest social media news, from Instagram discontinuing its livestream shopping on its app, to Super Bowl's influencer cameos, passing by TikTokers vs YouTubers' follower bases and new social media users' behaviors.
(06:45) Instagram Kills Livestram Shopping on Its App
(13:45) META Monthly Verified Subscription
(19:00) Social Media Changing Users' Behaviours
(20:20) Instagram Channels
(25:00) Super Bowl's celebs vs influencers
(30:00) Horizontal vs Vertical formats on social media
(33:10) Selling via livestream
(35:30) Will TikTok Ever Move to Horizontal?
(38:00) TikTokers vs YouTubers' Follower Base
(43:00) Influencers and Creators Trips
25 Sep 2024
The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)
00:25:39
In this episode of The Influence Factor, host Alessandro Bogliari interviews Raja Rajamannar, Chief Marketing and Communications Officer of Mastercard.
They discuss Raja's concept of "Quantum Marketing" and explore the evolution of marketing over the past two decades. Raja shares insights on the impact of AI, the importance of trust in modern marketing, and how brands can appeal to younger generations.
He emphasizes the balance between leveraging new technologies and maintaining human creativity. Raja also highlights emerging technologies that will reshape marketing and stresses the importance of continuous learning and ethical practices for marketers to succeed in a rapidly changing landscape.
(00:57) - Introduction to Raja (06:37) - Developments in marketing over the past 20 years (09:40) - The impact of AI and Generative AI on marketing (14:30) - Explanation of Quantum Marketing concept (18:15) - Building trust with new generations of consumers (21:05) - Key aspects for brands to establish trust (22:20) - Emerging technologies impacting the future of marketing
The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)
00:38:22
In this week’s episode of The Influence Factor podcast, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and the podcast’s host, is joined by Jasmine Enberg, a Principal Analyst specializing in Social Media at Insider Intelligence.
Together, they delve into the daily routine of staying informed about the ever-evolving social media landscape, the obstacles of sifting through the noise, and the factors that captivate an analyst when navigating the realms of social media and the creator economy, and much more!
How AI is Shaping the Future of Content Creation w/ Vidya Narayanan (Rizzle)
00:27:16
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Vidya Narayanan, co-founder of Rizzle.
They explore the role of AI in content creation, from simplifying user experiences to enhancing video editing and teaser creation.
Vidya discusses YouTube's dominance in podcasting, the challenges other platforms face, and how AI will shape the future of content with innovations like personalized avatars and AI-generated content.
(01:08) - Introduction to Vidya (04:05) - AI tools for content creators (06:20) - A/B testing for thumbnails (11:45) - Teasers and bringing audiences from short-form to long-form (19:00) - YouTube's dominance in podcasting (23:35) - Future of content creation
What Makes Influencer Content Truly Powerful w/ Keith Bendes (Linqia)
00:20:41
In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, is joined by Keith Bendes, VP of Strategy at Linqia, to discuss key aspects of influencer marketing.
They cover the roles of media and advertising in campaigns, the importance of annual planning for enterprises, and the impactful nature of influencer content. Keith highlights differences between content creators and influencers, content design challenges, and ongoing terminology debates in the industry.
He also shares his excitement about the future of social commerce and the expanding integration of social content beyond platforms.
Building the Next Generation of Content w/ Max Levine (AMP Studios)
00:22:55
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Max Levine, co-founder of AMP Studios.
Max dives into AMP Studios' mission to create brand-friendly, inspiring content for young audiences and emphasizes the importance of strong relationships and supporting creators in realizing their dreams.
He discusses the surge of influencer-led brands, advising creators to focus on content while collaborating with experts for brand-building. Max also sheds light on the challenges of building a sustainable business in the crowded creator economy and the potential for creators to become the next generation of mainstream stars.
(01:05) - Introduction to Max (03:32) - Importance of relationships and seeing creators succeed (11:08) - Rise of influencer-led brands and expert partnerships (14:15) - Challenges of building a viable business in the creator economy (17:54) - YouTube as a revenue driver and the potential of the upper echelon of the market
Influencers Impact in the B2B Ecosystem w/ Ryan Bares (IBM)
00:36:10
Can B2B brands achieve results by leveraging influencers and creators? This and much more is discussed in this week’s episode! Ryan Bares, Influencer and Advocacy Lead at IBM joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and podcast host.
(13:59) - Identification process of Creators across platforms
(16:34) - Strategy behind repurposing content across platforms
(19:50) - Distinction between influencer and creator
(23:32) - Complexity of identifying thought leaders versus now
(28:11) - Challenge with pay and performance transparency
(30:55) - Celebrities collaborations
(35:24) - B2B influencer discipline
14 Jun 2023
From Sugar Rush to Protein Power w/ Ali Wing
00:41:06
In the most recent episode of The Influence Factor, Ali Wing, CEO of Oobli, joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory. Together, they dig deeper into the fascinating world of the health industry, discussing everything from the inception of Oobli to the challenges faced, market insights, effective marketing strategies, and debunking sugar myths.
(14:56) - Building authority and advocacy at a digital level
(22:00) - Owning the market
(26:12) - Consumer feedback
(30:51) - Marketing and entrepreneurial challenges
(38:01) - Why sweet proteins
10 Jul 2024
Bridging Brands and Influencers with Tech w/ Asti Wagner
00:20:42
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Asti Wagner, founder of Invyted.
They discuss how her app simplifies influencer marketing for brands of all sizes. Asti shares her journey as a young tech founder, the challenges she's faced, and how Invyted benefits both brands and influencers.
She also highlights successful campaigns, the importance of a consistent presence in influencer marketing, and upcoming features, including Invyted's expansion to the US market.
(01:20) - Introduction to Asti
(04:10) - Tech startup challenges
(06:25) - Onboarding the first brands
(08:24) - What the Invyted app offers
(13:55) - Gifting and managing influencer collaborations
(15:30) - Highlighting success stories
This week, Brett Dashevsky, Creator Manager at Workweek, joins Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, to discuss how creators are building sustainable careers and businesses around their passion and content, as well as strategies for growth, monetization, and community building.
(01:55) - Brett's professional journey and career narrative
(07:50) - The early pivotal moments
(12:55) - What is Workweek
(15:53) - Content creator selection process
(19:50) - Proven successful channels
(25:40) - Online courses
(29:18) - CPG; Creator packaged goods
(32:32) - Creator diversification
(34:38) - YouTube and video
(41:10) - Scaling efficiently
(45:22) - B2B content creation
15 Feb 2023
Mastering Marketing Methodologies w/ Erik Huberman (Founder of Hawke Media)
00:26:44
This week, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and host of the podcast, is joined by Erik Huberman, Founder and CEO of Hawke Media, to talk about the evolving nature of advertising, how he founded a successful marketing agency, and much more.
(02:20) - Erik’s professional journey and career narrative
(04:24) - Entrepreneur mindset early on
(06:05) - The importance of sales as a competency
(07:56) - Best-selling book on marketing methodologies
(10:25) - Motivating factors and balance
(13:02) - Adoption of AI
(14:59) - Pulling real-time marketing data
(18:25) - Influencer ad-channel
(20:18) - Viral TikTok
(23:38) - Economic forecasts for business
(25:18) - Entrepreneurial tips for success
21 Jun 2023
Insider View of VidCon w/ Colin Hickey
00:36:48
Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, and Colin Hickey, Senior VP of Operations at VidCon, come together in the most recent episode of The Influence Factor podcast. Their discussion explores the past, present, and future of VidCon, a prominent event for creators, providing valuable insights into the event's evolution.
(4:14) - Strategy at LifeSum for identifying influencers
(5:45) - Long-term versus new relationships
(6:58) - Who is Lifesum
(9:31) - Content that is converting across different channels
(12:12) - Successful UGC campaign
(14:06) - Importance of authenticity
(16:54) - Lifesum in-person events
(21:14) - Analytics used to gauge success of a campaign
(22:50) - Process of scouting influencers
(25:40) - Getting involved in the Metaverse
31 Jan 2024
What are the Metrics that Matter w/ Emeric Ernoult (Agorapulse)
00:20:26
In this episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, chats with Emeric Ernoult, CEO and Co-Founder of Agorapulse.
Together, they explore marketing, social media, and business growth. Emeric shares strategies that fueled Agorapulse's success, discussing challenges in remote work, essential employee qualities, and current marketing trends.
The conversation underscores the critical role of measurement in social media marketing, highlighting successful strategies like creating valuable content and building customer trust.
How Does ASMR Influence Online Communities w/ @chilibasmr
00:19:58
In the latest episode of The Influence Factor, Hannah from Chili B ASMR joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, to discuss her journey as an ASMR content creator.
They explore her mission to promote ASMR's benefits, her TikTok success with 1 billion views, and her commitment to mental health advocacy.
Hannah shares insights into her content creation process, monetization strategies, and the supportive ASMR community.
01:18 - Hannah's mission, achievements, and purpose
03:36 - Starting the ASMR channel
05:10 - Content types and audience preferences
07:10 - Monetization and different avenues
13:22 - Brand deals and integration
15:55 - ASMR community evolution
17:50 - Future as a content creator
Reporting on The Creator Economy w/ Amanda Perelli (Business Insider)
00:41:40
This week, Amanda Perelli, a Creator Economy Reporter for Business Insider joined us as an expert guest on The Influence Factor! Amanda and Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and host of the podcast, discuss how the creator economy is evolving, content creator pay transparency, and much more.
(1:40) Who is Amanda Perelli and how she started her career
(3:00) From YouTube Reporter to creator economy reporter
(6:45) More people are paying attention to the creator economy
(9:20) How does Amanda Perelli spend her day?
(13:20) Why it is essential to talk with content creators and transparency about influencers' pay rate
(23:00) The Do's and Don'ts when you outreach to a reporter - Some tips on how to properly engage with a journalist
(30:10) How to report on new social media features and industry news
(33:35) What Amanda is researching on at the moment
18 Dec 2024
From Shark Tank to Viral Success w/ Annie Leal (I Love Chamoy)
00:26:17
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Annie Leal, founder of I Love Chamoy. Annie shares her journey, including her experience on Shark Tank and the boost it gave her business.
She highlights her mission to empower Latinos and celebrate their presence in the business world. Annie discusses the power of social media—especially TikTok and Instagram—in promoting her products and connecting authentically with her audience.
She dives into the value of behind-the-scenes content, the challenges and rewards of live shopping, and the role of influencer marketing. Annie also teases exciting new product launches, like seasonings and candy, and her plans to grow her retail presence.
(01:00) - Introduction to Annie (02:10) - Annie's experience on Shark Tank (06:30) - Using social media for product promotion (11:15) - Feedback loops (13:55) - Collecting data and building a customer base (16:05) - Approach to creators (18:30) - Navigating live shopping (23:20) - Future of social commerce and retail expansion
The Impact of B2B Content Marketing w/ Justin Levy
00:47:25
In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, is joined by Justin Levy, Head of Influencer Marketing and Community at Demandbase. Together, they discuss the world of B2B influencer marketing, highlighting its effectiveness and capturing the same level of interest as B2C social media marketing. Justin shares his valuable insights on the subject and offers actionable tips for executing successful B2B influencer marketing campaigns.
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, discusses influencer marketing evolution with Nycole Hampton, Senior Director of Content + Engagement Marketing at GoodRx.
Nycole shares insights on selecting the right influencers for brands, stressing the importance of aligning with campaign goals and target audiences.
She also emphasizes the need for brands to avoid overpaying for partnerships and suggests integrating influencer-generated and user-generated content into broader marketing strategies. Lastly, Nycole predicts influencer marketing will further integrate into brand strategies as it continues to evolve.
(01:15) - Introduction to Nycole
(04:01) - Evolution of influencer marketing
(06:15) - Identifying the right partners and platforms
(08:40) - Mistakes brands make in influencer marketing
(12:30) - Thoughts on user-generated content
(14:50) - Value of social listening
(17:20) - Pulling influencer marketing into a larger content strategy
How to Foster Unprecedented Community Engagement w/ Jessy Grossman
00:33:31
In this week's episode of The Influence Factor podcast, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, is joined by Jessy Grossman, the Founder of Women in Influencer Marketing.
During this episode, they explore various aspects of Jessy's career journey, strategies for staying abreast of the ever-evolving industry, valuable approaches for community-building and networking, and much more.
In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and the podcast's host, is joined by Arielle Berlinsky, Social Media Marketing Coordinator at Delta Vacations. Their dialogue covers a range of subjects, from emerging travel trends to the significance of user-generated content, the interplay between social media and travel, the vital aspects of discoverability and shareability on social platforms, and much more!
Bootstrapped to Millions All in the Name of Pets w/ Marshall Morris
00:51:04
On this week's episode of The Influence Factor, we have Marshall Morris, President and Co-Founder of HomeLife Brands, an extensive marketplace for pet products and content, joining the CEO and Co-Founder of The Influencer Marketing Factory and the podcast host, Alessandro Bogliari.
Listen in to hear all about building a brand from the ground up and where to prioritize efforts!
(5:18) - Inception and purpose of starting HomeLife Brands
(11:40) - Portfolio of social media accounts
(13:47) - Leveraging already existing communities
(19:15) - Challenges at the beginning
(25:19) - Shifts in company structure as it scales
(31:09) - Current workforce ecosystem
(41:17) - Animal market statistics
(45:52) - Market research
(47:42) - Rapid Q&A
11 Sep 2024
Investing in YouTube Creators w/ Sarah McNabb (GigaStar)
00:21:45
In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, chats with Sarah McNabb, CMO at GigaStar.
They discuss how GigaStar enables YouTube creators to raise funds by selling a portion of their future channel revenue to investors.
This innovative model provides creators with the capital and strategic support they need while offering investors a chance to profit from the channel’s growth and engage directly with the creator economy.
From Creator to Strategist w/ Austin Null (McKinney)
00:29:37
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, sits down with Austin Null, Strategy Director of Influence Marketing at McKinney, to explore the evolution and future of influencer marketing.
Austin shares insights from his dual experience as a creator and marketer, stressing the importance of empowering creators, fostering communities, and building proactive brand-creator partnerships.
He also delves into monetization challenges, the impact of user-generated content (UGC), and why he believes influencer marketing is still in its early days, with education and diversification essential for brand success.
(01:03) - Introduction to Austin (03:52) - Empowering creators and building communities (05:42) - Evolution of influencer marketing (10:05) - Importance of user-generated content (UGC) (16:07) - Current state of advertising (20:05) - Improving the infrastructure and system (23:50) - Tips for brand marketers (26:28) - Diversifying perspectives in marketing
The Attention Economy in Influencer Marketing with Blaine Doherty (Fiverr)
00:23:15
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Blaine Doherty, Senior Influencer Marketing Manager at Fiverr.
Blaine offers insights on executing effective influencer campaigns, stressing the importance of timing campaigns around key calendar events and building strong relationships with creators. He underscores the significance of a data-driven approach, key performance metrics, and the rising importance of trust and authenticity in today’s attention economy.
Blaine also discusses strategies for short-form and long-form content and shares more about Fiverr’s upcoming AI briefing tool.
(00:50) - Introduction to Blaine (03:03) - Organizing work around key calendar moments (06:32) - Importance of a data-driven approach to influencer marketing (12:10) - Relationship between the attention economy and the creator economy (15:00) - Short-form vs. long-form content in terms of reach and engagement (19:30) - Content creator entrepreneurs (21:10) - Upcoming product updates at Fiverr
In the most recent episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, converses with Jackie Pimentel, Meta's Senior Director of Creators, Reels, and Threads.
Their conversation delves into the evolving landscape of small businesses and creators, emphasizing the significance of authenticity, behind-the-scenes content, and audience engagement via messaging.
Additionally, they explore the utilization of threads and the achievements of brands and creators on Instagram and Facebook. The discussion underscores the importance of long-term collaborations, the significance of nano creators, and the expansion of the creator economy.
Building Community and Brand Success w/ Priscilla Lau
00:26:20
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with Priscilla Lau, Founder of Representation Matters.
They explore topics like personal branding, the power of live streaming, AI in influencer marketing, and the rise of creator entrepreneurs.
Priscilla highlights the importance of community, engagement, and storytelling while sharing tips on leveraging technical resources and exploring new opportunities in the creator economy.
(01:10) - Introduction to Priscilla (04:50) - Evolution of the creator economy and influencer marketing (08:15) - Status and benefits of live streaming (12:30) - Role of AI in content creation and editing (19:25) - Transitioning from creator to entrepreneur (24:00) - Connecting IRL and social good
Are Brands Adapting to the Changing Role of Creators w/ Desiree Martinez
00:23:23
In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, and Desiree Martinez, a Creator Economy Strategist, discuss insights for brands and creators. Desiree emphasizes understanding mission, defining brand, and knowing audience.
They explore monetization avenues like brand partnerships and affiliate marketing, and Desiree discusses global expansion opportunities for creators.
(01:15) - Introduction to Desiree
(05:25) - Building a successful creator business
(10:25) - Staying relevant in the creator economy
(13:20) - Monetization opportunities for creators
(16:40) - A forward-looking perspective on the creator economy
Influencer Activations that Drive Results w/ James Creech (Brandwatch)
00:43:57
In this week's episode, join Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, as he engages in an insightful conversation with James Creech, SVP, of Strategy at Brandwatch.
Together, they explore a diverse range of topics, from influencer activations that deliver results to social commerce, creator monetization, Linkedin, and much more.
Ever Wondered How to Craft a Standout Personal Brand w/ Matt Navarra
00:46:26
Don't miss out on this week's episode of The Influence Factor podcast, as Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and the show's host, engages in an insightful conversation with Matt Navarra, a respected Social Media Consultant and Industry Analyst.
Together, they explore a wide array of captivating topics, including the art of crafting a personal brand, leveraging social platforms for success, the transformative potential of generative AI, and many more.
The Future of Social Commerce and Livestream Shopping w/ Frost Li (Social Chat)
00:38:16
On this week's episode of The Influence Factor, we have Frost Li, CEO & Co-Founder of Social Chat, a social commerce solution for e-commerce stores, joining CEO & Co-Founder of The Influencer Marketing Factory and podcast host, Alessandro Bogliari. Listen in to hear all about their take on social commerce, user-specific ad automation, and more!
(23:00) How influencers can maximize their revenues
(24:35) Social Commerce and AR
(30:20) Social Commerce and Live Streaming
(40:00) One virtual place where to buy everything
30 Nov 2022
Chinese KOLs vs. American Influencers with Dylan Harari (SuperOrdinary)
00:38:13
Dylan Harari, VP of Creator Partnerships at SuperOrdinary, a worldwide creator marketplace, joins Alessandro Bogliari, CEO and co-founder of The Influencer Marketing Factory, on this week's episode of The Influence Factor.
Hear their opinions on personal branding, viewership trends, and shifts in the creator platform space by listening to this episode!
(5:28) - Monetization platform utilized by SuperOrdinary to scale
(7:13) - Scaling a Creator business
(11:06) - Biggest shift in individual branding
(14:48) - Value of discoverability tools
(16:51) - US and China key creator differentiators
(25:10) - Thoughts on super apps
(29:49) - Kid Content
(34:00) - Catalog licensing model
(35:30) - Syndication
(36:35) - Where to connect with Dylan
(37:00) - LinkedIn Channel
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