The Healthpreneur Show with Yuri Elkaim (Yuri Elkaim)

Hey there, Healthpreneurs! Welcome back to the show. Today, I’m going to talk about improving the sales process. I’ll do this by revealing the number one objection that kills your business and keeps your potential clients in pain. And guess what? It has nothing to do with money.

This common objection must be addressed and you must prepare for it. So, what is it? None other than the good ole, “Lemme think about it.” To understand this objection, we’ve got to know where it comes from: Fear. Fear of making the wrong choice.

But you can combat this with information and a clear solution to their problem. You also must help your prospective client understand how the price of your program is way smaller than the price of their continued suffering. But there’s more. Tune in to hear how to never let this objection get in the way of selling your product and helping people again. 

01:00 – 03:30 - Introducing today’s topic and the objection that kills your business

03:30 – 05:30 - Understanding why someone reached out in the first place

05:30 – 08:30 - How to turn around a “Lemme think about it” objection

08:30 – 13:30 - The likelihood of someone coming back after saying they need to think about it

13:30 – 16:00 - An example and understanding someone’s level of commitment

16:00 – 20:00 - Getting the help you need if your sales process isn’t working

Are you feeling invisible, Healthpreneurs? Well, on this episode of the Healthpreneur podcast I’m going to talk about how to become visible by attracting more of your perfect clients. And no, you won’t have to post booty-shots!

The best place to become visible is on Facebook. And the best way to get clients is by paying them. As you know, you’ve got to pay to play! The organic traffic game is different now, and posting with hopes of reaching your clients just isn’t going to work.

In today’s episode, I’m going to break down exactly how to know if what you’re doing isn’t working – and what to do about it. No matter what, a predictable business foundation is critical, and that foundation needs to be based on a process that works.

01:00 – 05:00 - The difference between true influencers and booty influencers.

05:00 – 11:30 - Understanding Facebook and Instagram reach

11:30 – 12:30 - Your two options and paying to acquire clients

12:30 – 17:00 - How we help our clients and why the organic game is different now

17:00 – 22:00 - How to know if what you’re doing isn’t working

22:00 – 25:00 - Having a predictable business foundation

What’s up Healthpreneurs? It’s time for another episode of the Healthpreneur podcast! Today we’re talking about innovation versus imitation. Why is this important? Because if you aren’t a thought-leader, you’re a thought-repeater. Which do you prefer? 

It’s no secret: Go on social media and you’ll see that there are thousands of people doing exactly what you do. And if you want to be heard above the noise, you’ve GOT to stand out. You’ve got to start making moves NOW that’ll keep you at the forefront of the industry for years to come.

I’ve got a couple simple pointers to get you started on the path to thought leadership. Whatever your business, chances are you can apply these ideas to stand out and innovate something new. Tune in to find out! 

01:00 – 04:30 - Introducing today’s topic: Innovation versus imitation

04:30 – 11:30 - Innovation through imitation; be inspired but then improve upon what you see

11:30 –19:00 - Start with quotes

19:00 – 22:00 - How to learn from others and apply these ideas to your own business

22:00 – 26:00 – Some final words about thought leadership

Welcome to the show, Healthpreneurs! We’ve got a special guest on the show for you today for our Client Deep Dive segment. Susan Gleaton is a registered dietician with an integrative and functional nutrition background. She helps her client overcome the inconvenience, overwhelm, and anxiety related to GI and digestive disturbances by getting to the root cause and fixing it.

Her main concern is her mindset around charging premium pricing. She feels like she’s always wanted to help those in need – whether they can pay what she’s worth or not – and finds herself losing confidence when charging more.

Remember, people will find a way to pay for what they need – if they believe they need it and are feeling the pain of not making a change.  And, the greater the investment, the more likely you are to get clients that are truly committed. It’s a win-win. Tune in to hear how Susan (and you!) can get paid what you’re worth and deliver the best results.

In this episode, Susan and I discuss:

• Her mindset around charging clients what she’s worth.
• The cost of a client’s pain.
• Why not doing anything is the real cost of inaction.
• How to frame a high price to your client.
• How to describe what you do.
• How she feels about our program. 

1:00 – 6:00 - Introducing Susan and her biggest issue

6:00 – 9:00 - Breaking down how to frame your price

9:00 – 14:00 - A roleplaying example and making the best program for your client

14:00 – 19:00 - Spending more, serving more, charging more

19:00 – 22:30 - Being able to describe what you do well

22:30 – 24:30 - The doorway to starting a conversation with a prospective client

24:30 – 27:30 – How Susan has benefitted from our program.

What’s up, Healthpreneurs? Have you heard of the Institute for the Psychology of Eating? This institute certifies coaches, health coaches, and nutritionists – all with a focus on the psychology of eating. The focus of this is to address the relationship we have with food and how it relates to our emotions.

Emily Rosen is our guest today and the co-founder of the Institute for the Psychology of eating. She’s helped build an incredible business around the real issue to help people overcome emotional eating and cure the cause of their health issue, not just the symptom.

Emily is a business wiz. She has self-taught herself lots of the tech and marketing stuff that propelled her business forward in the beginning. She’ll also divulge the #1 way she self-taught herself the things that have changed the game in her business. Tune in for some insider marketing tips and critical business advice.

Today, Emily and I will discuss:

• How she developed her mission by realizing the real issue.
• What she had to learn to get her work out there.
• Being authentic and of integrity.
• Seeing struggle as an opportunity for growth.
• The good and bad of marketing conferences.
• Tenacity, curiosity, and consistency. 

3:00 – 7:00 - How developed her business

7:00 – 15:00 - The challenges she faced and how she reverse-engineered the process

15:00 – 21:30 - Personal growth, mindset, and seeing lessons in challenges

21:30 – 26:00 - How she’s learned the most

26:00 – 34:30 - When she said “yes” when she shouldn’t have

34.30 – 45:00 - The way to stay sustainable as a business and the traits you must have

What if I told you that the stress of living month to month as a struggling entrepreneur is something to be grateful for? After listening to this episode with Rob Grupe, you will understand
exactly what I mean.

Rob is the founder and owner of Twice Bitten CrossFit in Oklahoma City. Before owning a gym, Rob served a jail sentence of 7 years in prison. Nearly a decade of time spent in a jail cell would typically break a man, but for Rob, it was a wake up call to create a life built around service, and helping others.

In this episode, we discuss the struggles of entrepreneurship, and what it means to build a business based on growth and contribution. Rob shares his story, and sheds light on the power of vulnerability and how to connect deeper with your audience.

Tune in to Hear Yuri & Rob Discuss:
. The Importance of Maintaining A Growth Mindset
. Why Vulnerability is the Key to Connecting Deeper With Your Audience
. How Rob includes Craig Ballantyne’s “Perfect Day” Model into his life
. How To Provide Value To Your Audience On Social Media

0:00 - 5:00 Going Down The Wrong Path With Drugs
5:00 - 10:00 Growth Mindset Over The Victim Mentality
10:00 - 15:00 From Prison to Gym Owner
15:00 - 20:00 Mentors, Emotional Intelligence, & Vulnerability
20:00 - 25:00 How To Connect Deeper With Your Audience
25:00 - 30:00 Growth, Contribution, & Empowering Your Team
30:00 - 35:00 Daily Routine & The Importance of Planning Ahead
35:00 - 40:00 Rapid Fire Questions & Learn More About Rob

We’ve got an awesome episode for you today on the Healthpreneur Podcast. I’m interviewing Megan Buer, who is the founder of a company called Harmony Restored. She focuses on helping individuals heal from the stress that is at the root of their physical and emotional pain.

She’s a certified Emotion Code Practitioner, author of two books on healing, a Reiki healer, and a mom to three. After suffering for years with anxiety, panic disorder, chronic stress, adrenal fatigue, and an autoimmune disease—she then spent ten years researching to figure out the unique tools that she needed to heal herself.

This episode is jam-packed with awesome wisdom nuggets, seriously. Not only are there some great business tips in here, but for anyone who works from home, especially with kids—take out your notepads and listen up.

In this episode, Megan and I will discuss:

• Tips for working at home.
• Creating boundaries and spending quality time with your kids.
• The transition from physical to online business.
• Some essential marketing tips for starting out.
• How to excel at networking.
• Figuring out what your audience really wants.

3:00 - 11:00 - Working from home, kids, boundaries.

11:00 - 15:00 - How can I take the personal work I do to the masses?

15:00 - 19:00 - The power of asking your audience.

19:00 - 26:00 - Consistency.

26:00 - 29:00 - Big mistakes and learning lessons.

29:00 - 32:00 - Rapid-five questions.

You know what time it is, Healthpreneurs! It’s time for this week’s solo round of the Healthpreneur Podcast! Today I’m going to give you tell you one great way to approach enrollment calls, strategy calls, consultative calls –whatever you want to call them.

This approach will serve your clients, rather than just sell them. If you can help someone on the call, you’ll instantly build their trust in you. Think of it as a coaching call. Then, you can quickly get to the truth of that person’s situation.

You’ve got to take on the role of a coach and come from a place of service so that you can have conversations that matter and create results. And that starts on the first call. Tune in to learn how you can improve that first call and enroll more clients with a proven process.

1:00 – 2:30 – Why to serve – not sell – your clients

2:30 – 5:30 - Making it a coaching call to get to the truth

5:30 – 7:00 - How we teach our clients to do this

7:00 – 8:30 - Why it works for us and how you can learn to do the same

Like so many of us, Chris and Karina were working in a job that didn't fulfill them and knew their heart and passion wasn't into it.  Sure the money was great, but at the end of the day, they were miserable.

And so they took a leap of faith, quit their cushy legal careers, followed their heart and their passion and found each other in the process.

In this episode you'll discover how they made the transition from their cushy legal careers to fitness, weathered the COVID storm and built a top fitness community.

If you're ready to take the next step in growing your health business, go to healthpreneurgroup.com/show for our free training that has helped our clients grow.

Sachin Patel is an amazing functional medicine doctor, husband, philanthropist, success coach, international speaker, best-selling author… And also my guest for today’s Healthpreneur Podcast!

Sachin is known for sharing super powerful, thought-provoking stuff on social media, and his philosophy is that “the doctor of the future is the patient.” He is doing whatever it takes to keep people out of the medical system, and empower them through education, self-care and remapping mindsets.

He founded the Living Proof Institute, which helps people find the root causes of their health issues, and restore health and vitality to their lives. Nowadays, he coaches practitioners all over the world on how to step up into their power and save their communities.

Oh, and he’s from Toronto!

In this episode, Sachin and I discuss:

• The world of functional medicine
• Sachin’s evolution from chiropractor to functional medicine doctor
• What makes a good role model
• The value of hiring a mentor
• Why you should (almost) always go with your gut

4:00   - 10:00 - Sachin’s watershed moment—the start of his career in functional medicine.

10:00 - 17:00 - The evolution of Living Proof Institute

17:00 - 25:00 - Mentors and role models

25:00 - 30:00 - The biggest challenges in the functional medicine industry

30:00 - 35:00 - The magic of intuition

35:00 - 38:00 - Rapid-fire questions

Kathleen Trotter is a fitness expert, media personality, personal trainer, writer, and author who has also lived her own health "hero's journey". 

Kathleen is very passionate about helping people transform themselves not just on the outside, but the inside as well. 

Kathleen talks about have tough self love which is about loving yourself because you respect yourself while nudging yourself forward to do the things that are going to serve you long term. In other words, it's not about being easy on yourself or letting that negative inner conversation in your head take over.  It's about taking ownership and responsibility and pushing yourself to learn and be better.

If you're ready to take the next step in growing your health business, go to healthpreneurgroup.com/show for our free training that has helped our clients grow.

We’re back at it, Healthpreneurs! Welcome to the show, and have I got a treat for you! Our guest today, Andy Hnilo, is the CEO of Alitura Naturals. This skincare company offers the power of natural ingredients through pure and effective products.

Surprisingly, Andy’s inspiration to work in this industry came from a near-death experience which left him looking unrecognizable. He was inspired to accelerate the healing of his injuries, scars, and abrasions through natural means, and now shares his proven solutions with the world. 

Andy is a great example of someone who didn’t let over-analysis paralyze him into inaction. He saw an opportunity in the market, saw a need, and filled it with his product. Tune in to hear how he got Dave Asprey’s attention, how he used himself for beta-testing, and why his product’s branding is so unique.

In this episode, Andy and I discuss:

• The experience that inspired his vision.
• Why he declined chemical-laden topicals and searched for something natural.
• How he did his own research into effective, natural ingredients.
• How he synced up with Dave Asprey.
• Guerrilla marketing and production struggles.
• Passion, pursuing knowledge, and paralysis by over-analysis.

3:00 – 10:00 - Andy’s journey, experience, and inspiration

10:00 – 15:30 - His beta testing, recovery, and connection to Bulletproof

15:30 – 19:00 - Getting started and acting ASAP

19:00 – 22:30 - The passion and commitment required to excel and succeed

22:30 – 31:00 – Creating a product that is branded for men, too

31:00 – 37:00 - The Rapid Five

If you’re involved in the gluten free or dietary realm whatsoever, you may have heard of Jennifer Fugo—and if not, you should check her out. Jennifer is a functional nutritionist and CEO of The Gluten Free School.

She has an awesome blog over at GlutenFreeSchool.com, and has been ranking really well and been very competitive in the gluten free space for several years now. In her clinical practice, she helps women with IBS problems get back on track and tackle their problems surrounding gluten.

She’s had a bunch of prominent media coverage—CNN, Dr. Oz, and E-How to name a few—and she is also the author of a best-selling book called The Savvy Gluten Free Shopper: How to Eat Healthy Without Breaking the Bank.

In this episode, Jenner and I discuss:

• Taking time off as an entrepreneur
• How to outsource certain parts of your business and your life
• Gluten free eating!
• Dealing with a QuickBooks disaster
• Several key marketing breakthroughs
• Keeping your personal voice within your business

5:00   - 10:00 - Traveling, outsourcing, and staying focused

10:00 - 13:00 - Eating gluten free in Italy

13:00 - 19:00 - Thoughts on taking time off as an entrepreneur 

19:00 - 28:00 - Recognizing challenges, dealing with them, and moving forward 

28:00 - 31:00 - Marketing, listening to your tribe

31:00 - 38:00 - Jennifer’s story and her advice for new health and fitness entrepreneurs

38:00 - 42:00 - Rapid-fire questions

You know what time it is, Healthpreneurs! It’s time for another great episode featuring another incredible guest. Our guest today is Cassie Bjork, an industry leader in weight loss, speaker, and international best-selling author of the book, “Why Am I Still Fat: The Hidden Keys to Unlocking That Stubborn Weight Loss”.

Cassie has helped thousands of people achieve healthy bodies without starving or skipping meals, but rather by eating foods that fuel effective and sustainable weight loss. Her teachings have been adopted worldwide, and she’s spread her message through major publications and media outlets. 

Cassie has an amazing passion for helping people and getting them results, so she’s not afraid to shine a light on some of the weird, money-driven things that she witnessed when she was in that world. Listen in as Cassie tells us why she let go of her dietician license, and why, surprisingly enough, she’s more aligned with her mission and herself now more than ever. 

In this episode, Cassie and I discuss:

• Significant problems in the industry, credentialing process, and governing boards.
• Why what she teaches goes against what she learned in dietician school – and works.
• How she handled a big branding and identity shift.
• Getting through things and moving on when it’s time.
• How things don’t “just happen.”
• Delegation, social media, automation, and freedom.

4:30 – 13:00 - Why she stepped away from the “dietician” and what she’s doing now

13:00 – 21:00 - Some of the strange things and relationships in the industry

21:00 – 28:30 - Discovering who you are and what you stand for – but the journey isn’t easy

28:30 – 35:00 - Delegating what you don’t like and keeping what you do

35:00 – 40:00 - How Cassie used social media and content to grow her business

40:00 – 56:00 – The Rapid Five

What’s up, Healthpreneurs? Welcome back to the Healthpreneur podcast where we bring you the best information to grow your health business. Today, I’m going to talk about speaking on stage and whether you should consider doing it as part of your business.

There are a lot of speakers out there who are on the road more than they’re home. There are also many speakers who are in and out of speaking gigs; they show up, talk, and go home. Me, I’m more about the connection and relationship I make with the people I meet through speaking engagements.

But I’ve found that something else is much more effective and scalable than speaking onstage – and it provides more time freedom. It’s something that keeps working for you - even when you’re on vacation - while still providing you the comfort of predictable income. Does this sound good? Tune in to find out more! 

03:00 – 05:30 - Introducing today’s topic: Speaking on stage – Should you do it?

05:30 – 10:00 - The webinar and choosing what you do based upon your desired lifestyle

10:00 – 13:30 - The difference between “having to” and “choosing to”

13:30 – 18:00 - The importance of certainty and connection

18:00 – 22:00 - Why spending time with people is important

Welcome back to the Healthpreneur podcast! Today’s episode is going to be a fun one and it starts with a question: Are you a jack of all trades? Are you amazing at many things, yet struggling to grow your business?

Well, guess what? There’s a reason for that, and I know this personally. As you climb the pyramid of influence from generalist to specialist, specialist to authority, and authority to celebrity, you’ve got to hone in on what it is – exactly – that you do best.

Facebook is the best place to get in front of your audience. But first, you must know your specific offer so you can target your specific audience. From there, you can charge premium prices for what you do best – and spend your time doing what you love most. 

01:00 – 05:00 - The pyramid of influence and the four zones   

05:00 – 09:30 - Influencer and community examples

09:30 – 12:30 - Why a “jack of all trades” is “a master of none”

12:30 – 16:30 -  you should view Facebook and target audiences

16:30 – 20:00 - Making more money by charging premium prices for your specialty

20:00 – 24:00 - What we do at Healthpreneur and how we’ve narrowed it down

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What’s up, Healthpreneurs! Welcome to another amazing episode of the Healthpreneur podcast. Today’s guest, Lewis Howes, needs no introduction, as most of you have probably already read his New York Times bestseller The Mask of Masculinity or listened to his podcast The School of Greatness, which is one of the top podcasts in the world.

Lewis is a lifestyle entrepreneur, high-performance business coach and keynote speaker. He’s a what-you-see-is-what-you-get kind of guy – he’s genuine, authentic, driven, and a great friend. He is determined to help people live their fullest lives and has been wildly successful in doing so.

Listen in to hear Lewis share his journey and how he learned to embrace adversity and push past challenges. He’ll also share some nuggets of wisdom about what makes a high performer and how you can best utilize platforms like Facebook ads, webinars, and podcasting. If you want to up-level your personal and professional life, this episode is for you.

In this episode, Lewis and I discuss:

• The impact personal relationships make on his growth.
• Finding lessons and opportunities in challenges.
• The importance of vision and service.
• The meaning of greatness and how Lewis helps others.
• Gratitude, meditation, exercise, and making the bed.

4:00 -  10:30 - The challenges and adversity Lewis has faced during his journey  

10:30 – 15:00 - The top qualities of high performers

15:00 – 20:00 - Marketing, webinars and Facebook ads

20:00 – 22:00 - Greatness, finding your unique gift, and doing what you love

22:00 – 29:00 - His optimal morning routine

Today, we have my dear friend and former publicist, Nicole Dunn on the show. Nicole is an amazing person, she was my publicist for three years and she was the sole reason that I was able to get on the Dr. Oz show. She also helped me become a regular contributor to Mind Body Green, US Health News World Reports and a bunch of other websites and platforms.

Nicole is the PR person for The Health Influencer and she has worked with people like myself, JJ Virgin, Tony Horton, Brett Hoebel, Emily Fletcher, Josh Axe and a bunch of others. She started Dunn Pellier media in 2008 and she is dominating the health and wellness public relations sector.

She’s got a ton of experience with TV shows as a producer and she knows how to get anyone on a talk show. If you’re in the health and wellness space and you want to get on TV—you need to talk to Nicole. Check out the podcast for some great PR tips and to hear Nicole’s cool story about Tony Horton.

In this episode, Nicole and I discuss:

• Nicole’s start with Tony Horton
• What you need to know about PR
• Tips on how to start doing your own PR
• Thoughts on content in today’s media sphere
• Finding your niche and dominating it

5:00   - 10:00 - Nicole’s Tony Horton Story

10:00 - 18:00 - Essential PR Tips

18:00 - 23:00 - What to Expect at a TV Show

23:00 - 31:00 - Setting up your own PR mission

31:00 - 33:00 - Rapid-Five

What’s up, guys? Welcome to the Healthpreneur podcast. Do you want to know what your clients are really buying? It’s not the service or product you’re selling, it’s the outcome. If they’re unconvinced that they’re going to get the outcome they want, they’re not going to buy.

Clients buy the certainty that your outcome is going to work. To invest in you and your product, your client must feel your confidence first. If you’re uncertain about yourself, your product, or your prices, that doesn’t speak much about what you’re offering, does it?

If you waver because you feel your product doesn’t work or you’re charging too much, you’ve got some things to think about. Join us on today’s show to dissect what’s holding you back and figure out what to do about it.

1:00 – 4:00 - What people are really buying

4:00 – 7:00 - Why certainty is key – especially when charging premium prices

7:00 – 9:30 - Excitement and fear when investing

9:30 – 12:00 - What’s holding you back and what to do about it

12:00 – 15:00 – Getting what you want by believing in yourself

How’s it going, Healthpreneurs? It’s time for my weekly solo round where I give you some insider lessons based upon my own personal experience. Today, I will be sharing with you seven lessons that I’ve learned from my 7-figure business. If you’re looking to hit 7-figures, or you already have and want to stay consistent in your growth, tune in. 

To have a thriving business, you must know your vision. Your strategy can change – as I’ve mentioned in previous episodes – but your overall vision should remain crystal clear and constant. With that in place, the things that push you over the 6-figure threshold include interacting with your clients, selling what people want, knowing your numbers, and knowing your business model.

The biggie is having a predictable sales process. Without that, your business will fall apart. The seven lessons I’ve learned from my 7-figure businesses all came from taking the wild ride that is entrepreneurship – and man, has it been fun. Yes, we learn lessons, but we’re permanently changed for the better, too.

1:00 – 4:00 - Clarify your vision and engage and interact with clients

4:00 – 7:00 - Sell what people want, give them what they need, and know your numbers

7:00 – 13:30 - Know your business model and predictable sales process

13:30 – 18:00 - Always add value, know it’ll be a challenge, and enjoy the ride

18:00 – 12:30 - How being an entrepreneur changes you: Growth, contribution, freedom

Hey, Healthpreneur! We’re back at it with an awesome episode of the Healthpreneur podcast. Today, I’m sharing with you an incredible interview with Per Bristow, the world's most followed voice and performance coach who runs a successful online business. He has helped people in 132 countries become more empowered as communicators, performers, and human beings.

As business-owners and impact-makers, we need to get to the core of how to best communicate our message on webinars, on stage, on the phone, or in-person, right? Per teaches just that, and has a great business model and process as well.

Per has set up his online business by successfully utilizing Google ad words, connecting virtually with his clients, and staying true to his own personal code of ethics. Being able to perform is important – whether it’s for 1 or 1,000. Tune in to hear how Per found his voice – in general and online – and how you can find yours, too.

In this episode, Per and I discuss:

• How he found his voice and why performance is important.
• Per’s business model and how he solves a problem.
• Staying authentic and ethical.
• Connecting virtually with clients.
• Understanding and accepting fear.

5:00 – 10:00 - Per’s journey, online business, and how he helps people get “a voice”

10:00 – 17:00 - Problem solving, Google ad words, and investments

17:00 – 18:30 - Authenticity, ethics, and Per’s client pipeline

18:30 – 20:30 - Connecting and engaging with clients online and at live events

20:30 – 26:00 - Being aware of fear and why knowing how to perform is important

Welcome to the Healthpreneur podcast! Today we are doing our very first client spotlight with the amazing Amanda Tress. Amanda is the founder of a program called “The Faster Way to Fat Loss,” which has spread like wildfire across the internet over the past 18 months. 

Amanda started from humble beginnings and hustled her way to the top. She is now doing a million dollars per month with her fitness and nutrition-based program for women, and has learned from the growing pains that come with standardizing and marketing her product. 

Highly-motivated and driven, Amanda knows what it takes and stands by her program. She knows the importance of living her core values and ethics, and has learned that it is critical that her team do the same. Tune in to hear how Amanda manages her social media platforms, why she created her own certification, and what having kids taught her about business.

 In this episode, Amanda and I discuss:

• How she juggled personal training, blogging, and a digital marketing job.
• The benefits of her program and why she believes in it.
• Marketing through social media platforms.
• The value of testimonials and simplicity.
• Ethics, values, standards, and team building.

3:30 – 10:30 – Amanda’s entrepreneurial journey and evolution

10:30 – 18:30 – What motivates her and the lesson she learned through having a baby

18:30 – 27:00 – Social media marketing, conversions, frequency, and her certification program

27:00 – 39:00 - Growing and hiring; the importance of giving roles and delegating

39:00 – 50:00 – The Rapid Five

We’re super-excited for today’s episode on the Healthpreneur podcast! We’ve got Tijana Daly on the show, and she’s a certified personal trainer who specializes in pre- and post-natal exercise so new moms can look and feel their best.

She is recognizing that – even though she’s a master in her field – there’s still lots of unchartered territory to discover when it comes to business. This is so common for Healthpreneurs. After all, for the most part, we’re health professionals before we become business-owners.

Tijana just had her first enrollment call for her online program. Everyone can benefit from this episode because we can all better the way we handle enrollment calls. From knowing what to ask, navigating objections, and discovering your client’s urgency level, the art of the enrollment call is one that is can constantly be refined. Listen in to hear us dissect what works, what doesn’t, and why.

In this episode, Tijana and I discuss:

• Presenting her system online versus face-to-face.
• The struggle of going from brick-and-mortar to online.
• Getting better at enrollment calls.
• Getting to the core of why a client needs help.
• Understanding if it is a “must” for the client.
• What to ask in your enrollment calls and what shuts people down.
• Answering in the form of a question and the 80/20 rule.

01:00 – 04:30 – Enrollment calls and being hung up on price

04:30 – 8:30 - Why price is never the issue and finding out the client’s urgency

8:30 – 15:30 - Breaking down Tijana’s first enrollment call

15:30 – 19:00 - Learning how to navigate objections and an example

19:00 – 23:00 - What we do to learn from our calls

Our guest today is Anthony Balduzzi—an awesome guy that I actually call “the modern-day Superman.” I met Anthony a while ago, when he was in school for his naturopathic doctorates degree and starting his online business at the same time.

He holds dual degrees in nutrition and neuroscience from the University of Pennsylvania, as well as a doctorate in naturopathic medicine. Oh, and he’s also a national champion bodybuilder. If you’re someone who says, “Oh, I don’t have time to do xyz,” Anthony will show you that there are no excuses.

Anthony is a men’s health, weight loss and muscle-building expert, and he exclusively serves busy fathers over forty. Yes, it is a niche market—and you’re going to find out why that has been so important to him. And you’ll get a ton of other nuggets of advice on the way.

In this episode, Anthony and I discuss:

• How to block time when life gets hectic.
• Why every business owner needs to think about their vision.
• Niche markets.
• Getting people to see your work.
• Facebook and SEO.
• Pros and cons of bootstrapping.

4:00 - 10:00 - Anthony’s story—perseverance and a whole lot of work.

10:00 - 15:00 - Bootstrapping.

15:00 - 19:00 - The vision: What kind of business do I want to run?

19:00 - 23:00 - The benefits of a niche market.

23:00 - 28:00 - Challenges with content—a lack of eyeballs.

28:00 - 31:00 - Marketing funnels.

31:00 - 32:00 - Building leverage.

32:00 - 38:00 - Rapid-five questions

Welcome back to the Healthpreneur podcast! Today I’ve got Stephanie and Amy on the show and we’re going to talk about the two choices you have to grow your business. Yup, it’s that easy – just two choices!

The first path is what I like to call the “Home Depot” path. This is where you do it all yourself. You end up spending time and money doing everything yourself and, unfortunately, because you aren’t a pro at everything, nothing gets accomplished at a profitable and sustainable level. The other, less rocky and painful path is one where you’re guided by someone who has done it before and has a system in place for you to follow.

Sounds better, right? People who Home-Depot-path it start from scratch, learn by trial-and-error, and can’t excel at all the facets of running a successful business. The good news is that you don’t have to. Just take the better path. Tune in to hear more and get inspired to shift the trajectory of your business.

In this episode Stephanie, Amy, and I discuss:

• The Home Depot path.
• What happens when you do it yourself.
• The fear when investing in yourself and your business.
• Asking how, not who.
• The done-for-you solution and re-framing the investment.
• The true cost of doing business on your own.
• The resources and results you’ll get with Healthpreneur. 

1:00 – 4:30 - The challenges with the “Home Depot” path

4:30 – 10:00 - Avoiding rabbit holes on the path to success

10:00 – 14:30 - Identifying those who have been down the path you want to take

14:30 – 18:30 - Where we at Healthpreneur come from

18:30 – 22:30 - The resources you get with Healthpreneur and a client example

22:30 – 26:30 - Getting results through a proven system

You’re in for a treat today, Healthpreneurs! Today, I’ve got Amy, Stephanie, and Jackie on the show and we’re going to discuss the one big choice you have that will determine your success in life and business. Does this sound big? It is.

We all have the choice to either lean into fear or put our dreams on hold. Which is easier? Well, for many, it’s seems easier to pause on their dream. But is that easier, really? What pain are you feeling by not working towards your dreams?

Getting to the top can be scary. Fear is uncomfortable. We get it. But the other side is so much better than where you are now. Tune in to hear us discuss the ways to lean into fear and finally see it for what it is.

In this episode, Amy, Stephanie, Jackie, and I discuss:

• The inevitability of fear.
• What happens when your energy isn’t in the game.
• Pain as a catalyst.
• Understanding your fear so you can move past it.
• Confidence in clarity. 

1:00 – 5:00 - Introducing today’s topic

5:00 – 10:00 - Recognizing the pain when you don’t follow your dream

10:00 – 15:00 - An example and putting your energy all in 

15:00 – 21:30 - The higher self and inner being

21:30 – 24:30 - Understanding your fear  

24:30 – 30:00 - How you can achieve your goals and confidence

Rachael Hunt started out in the online space 7 years ago after being diagnosed with Celiac Disease.  At the time there wasn't much information or restaurants that catered to eating gluten-free.  Through her experience with living a gluten free lifestyle, she created a platform called Gluten Freedom.

As Gluten Freedom gained traction, Rachael was able to quit her job and become a full time entrepreneur.  Through the success of Gluten Freedom, over time it transitioned into the business and mindset coaching platform, The Freedom School.

Along her journey, Rachael discovered she had limiting beliefs which were holding her back. Through NLP, she was able to break through those limiting beliefs and focus on what her true desire was which was to break out of the 9 - 5 and have more freedom in her life and now takes her true passion of helping others achieve the freedom in their lives like she has.

If you're ready to take the next step in growing your health business, go to healthpreneurgroup.com/show for our free training that has helped our clients grow.

What’s up, Healthpreneurs? Gather round, because it’s story time! Today, I’m going to share with you the story of Healthpreneur. We build a million-dollar business with a 5,000-person email list – and I’m going to share exactly how we did that.

Many people think they need a big following to make big money, but that’s not the case. It definitely wasn’t the case for us!  I saw the need for Healthpreneur, started it, and over the years simplified it down to the core offerings we have today.

We made the decision to be the world’s leading training and coaching company for health entrepreneurs who want to start and scale high-end coaching business. And that’s what we’ve done. Tune in to hear what we do, why we do it, and what we have planned for 2019.

1:30 – 4:30 - How Healthpreneur started and why I transitioned out of my fitness business

4:30 – 7:00 - How I boiled it down to our ONE thing

7:00 – 8:00 - Our number one priority and how we built it into our model

8:00 – 11:00 - What we have planned for 2019

11:00 – 14:30 - Why you don’t need a huge following but need a good process

14:30 – 18:00 - What you can do to move the needle in your business

Welcome back to the Healthpreneur podcast. Today, the question is: Are you selling or being sold? See, a sale is always being made. Either someone is buying what you’re selling – or you’re buying the story they’re selling. Yikes.

If someone has gone through the trouble of watching a webinar, filling out an application, and going through a funnel to speak with you on the phone, they’re obviously interested. If by the time you’re on the phone with them they’re giving excuses, they’ve created a story to sell to you – and themselves.

Uncomfortable conversations need to be had. Ask why. Ask why their goal is important, why they’ve booked the call, and why they care for a result. Dig deeper. It’ll help your clients – and your business. Tune in to hear how you can craft the process so it doesn’t feel sales-y, and so you can help your clients make the next move towards their goal.

1:00 – 2:30 - How a sale is always being made

2:30 – 5:00 - Selling and why our sales process works  

5:00 – 7:30 - Getting past an uncomfortable conversation with “why”

7:30 – 10:00 - Tips to sell instead of being sold

10:00 – 13:00 – Crafting the process so it doesn’t feel sales-y

It’s another great day on the Healthpreneur podcast! Yuri here, bringing you another episode of Between the Ears with my awesome team of Results Coaches. Today we’re talking about the importance of mastering the fundamentals.

Recently we’ve had some feedback from our followers. And a lot of that feedback had to do with the basics, the fundamentals that they still don’t have in place. Many entrepreneurs are anxious to get to the fun stuff without setting up the foundation that’ll lead them to lasting success – and that’s a big mistake.

You’ve got to follow a step-by-step process for your predictable, profitable, Perfect Client Pipeline to work. And you’ve got to lay this – the groundwork – first. Plain and simple. Listen in to find out exactly what those fundamentals are, why they’re so important, and how you can lay that foundation in your business no matter how long you’ve neglected it.

In this episode, Jackie, Amy, Stephanie, and I discuss:

• Trusting a proven process.
• The step-by-step blueprint that works and being resourceful.
• Setting up a solid foundation.
• Avoiding money waste.
• Narrowing down your niche.
• Speaking your audience’s language.

1:00 – 5:30 - Following first, leading second, and seeing rapid results

5:30 – 7:30 - Understanding where you fall short and pushing through until you reach success

7:30 – 11:30 - Laying a solid foundation to leave a legacy

11:30 – 20:00 - Finding your specialty and the benefits of a group-based program

20:00 – 24:00 - Our framework and the three things you need to know about your audience

24:00 – 28:00 - What’s important about your slide-deck and what’s not

Hey, Healthpreneurs! Welcome to another episode of the Healthpreneur podcast! I’ve got a holiday gift for you! Today, we are starring Vince Del Monte, the only Fitness Guru who has been coined The Skinny Guy Savior. He helps skinny guys and girls build muscle, confidence, and overall health through his popular muscle-building system. 

Vince is an author and WBFF Professional Fitness Model. Because his fitness business did extremely well, he now helps others build their online fitness businesses. He’s a wizard when it comes to branding and marketing, and understands how critical it is to invest in yourself (he does!).

This episode will give you some insight into maintaining a lucrative – and lasting – business in the health and fitness industry. It’s not about the details. It’s about what’s between your ears and how you think about your growth and investments. Tune in to hear what Vince believes to be the top two investments every entrepreneur should make. 

In this episode, Vince and I will discuss:

• Shifting in business and maintaining your identity.
• Imposture syndrome.
• Getting out of the box without fear.
• Outdated marketing techniques.
• Why investing in yourself matters.
• Branding and marketing.

03:00 – 11:00 - Vince’s journey, background, and goals  

11:00 – 20:00 - Transitioning from fitness to business and how he manages both sides

20:00 – 27:00 - The need for coaching programs in an ever-evolving world

27:00 – 42:00 - Why people hire coaches and how you’re going to improve

42:00 – 1:00:00 - Where your investments count and an example

1:00:00 – 1:06:00 – The Rapid Five

Welcome to the Healthpreneur podcast! I’m very excited for today’s show because we’re going to introduce you to a very special guest. Brandy Lipscomb is a client of ours and powerhouse that’s doing some amazing things in the health and wellness space.

Brandy is trained as a Naturopathic Physician and was a combat medic who served in Iraq. She’s also a mother and driven entrepreneur. After a temporary stint selling life insurance, she had a breakthrough and made the choice to do what she had always wanted to do – start a business that was successful yet allowed for freedom. 

After working with Healthprenuer, Brandy has experienced rapid results through her Perfect Client Pipeline – and she came to us with only the desire and motivation to impact more lives through her work. Listen in to hear about her journey, struggles, and motivation, and find out what she’s excited for next.

In this episode, Brandy and I will discuss:

• How You are a Badass at Making Money inspired Brandy.
• The advertisement that caught her attention.
• Why longevity matters.
• Moving past fear to make moves.
• Making commitments and having confidence.
• Having a Jedi mind and living with purpose.
• Her program and results.

01:30 – 06:00 - Introducing Brandy and her journey

06:00 – 10:30 - The book and advertisement that inspired Brandy to act

10:30 – 14:30 - How Brandy made it happen

14:30 – 18:00 - Brandy’s program, how it has worked, and her mindset

18:00 – 20:00 - The results Brandy has seen

20:00 – 25:30 – The importance of investing in yourself and your mindset

Welcome to episode 140 of the Healthprener podcast. Today we’re going to discuss friendly marketing with David White. What is “friendly marketing,” you say? Does there exist such a thing? The answer is yes, and there’s no one better than David to break it down for us. 

David hosts a podcast called The Business of Health Show and helps people start successful wellness businesses online. He is going to use The Wizard of Oz as an analogy to illustrate simple and effective friendly marketing that you can use in your business. 

People are often on an emotional journey when they’re trying to get healthy, so the delivery method of your message is key. Like Dorothy, your clients want to get to their desired destination – but they need useful (but incomplete) tools to do so. Click your red slippers and tune in to learn why the information must be incomplete and to get some awesome tips for improving your marketing strategy.  

In this episode, David and I discuss:

• His three-part journey to where he is now.
• Tim Ferriss, Frank Kern, and the best ways to learn new things.
• The sucky things about unfriendly marketing.
• Examples of friendly marketing.
• A tip specifically for wellness experts.
• How David helps Healthpreneurs.

3:00 – 7:30 - David’s journey and what prompted him to do what he does

7:30 – 11:30 - Influencers and learning in David’s life

11:30 – 21:30 - Marketing when it’s done right: Friendly vs. unfriendly marketing

22:00 – 33:00 - Understanding your audience’s circumstances and addressing them; an analogy

33:00 – 39:00 - What Dorothy needs for her journey so she can get what she wants

39:00 – 49:00 - Why we are the trusted pilot, not the wizard, and how David helps his clients

It’s time for another Client Deep Dive Healthpreneurs! Today we’ve got Stacia O’Block, a fitness coach who is on the show to discuss the area of her business that need help. We’ll be focusing on setting up her webinar, as she tends to get stuck in the details.

To create a successful webinar, you’ve got to be clear on your big idea and know the four supporting legs of that big idea. By understanding what goes into a webinar that converts, Stacia is able to skip the trial-and-error process and get right into converting leads.

Like so many entrepreneurs, Stacia was so focused on the details that she had forgotten to think big-picture in a while. During this episode, we’ll get into the details of her webinar – while maintaining her goals at the forefront. Tune in if you’re looking to improve or start crafting your webinar. 

In this episode, Stacia and I will discuss:

• Finding the big idea.
• The 4 legs that support the big idea.
• Her story and how she felt inspired to do what she does.
• Sharing your rock-bottom to inspire others to get out of theirs.
• Setting up slides and catchy content.
• Building desire for your program and solution. 

1:00 – 5:00 - Introducing Stacia and her big idea

5:00 – 11:00 -  Supporting your big idea and promise

11:00 – 13:00 - Making a compelling offer and solution

13:00 – 17:00 - Understanding what goes into a webinar that converts

17:00 – 22:00 - Building the webinar’s content

22:00 – 26:30 – Teaching the what and why and seeing the big picture

In this solo episode, I tackle the tough issue of how to charge what you’re really worth. I know this is important because I have a lot of clients that struggle with it. Most of what I talk about today is aimed at coaching, but it can apply to you even if you’re selling a product or information rather than coaching services.

Think about this: A Bugatti or a Rolls Royce is always way more expensive than other cars, right? This is not just because they are good-quality items, but because there is always a segment of the market that wants the best. They want the best experience, the best results, more certainty, more personalized attention. So if you have an awesome protein powder that everyone else is charging $40 for—charge $80. Why? When you charge at a premium, customers assume what you’re offering is premium! They assume it’s the best. And it should be—you have to offer a very high-quality product.

If you want to impact people, you can either go the route of magnitude, or the route of impact. Either sell cheaply to thousands, or sell to far fewer people for a lot more money. In the health and fitness space, most of us love working with people and want to change their lives. It’s so much more rewarding to enroll one person in your coaching program for $5,000 than to sell a book for $10—to 500 people. 

3:00 – 7:00 – Do your best to not to compare yourself to anybody else.

7:00 – 15:00 – Know the value of what you’re offering.

15:00 – 21:00 – Raise your standards and think bigger.

21:00 – 24:00 – Imagine your life with fewer clients paying you more!

Welcome to another Healthpreneur Podcast from me to you! Today I’m going to reveal the seven rules to creating a successful health coaching business.  

Because of my experience for the past 13 years, I can confidently coach others in creating a health coaching business that lasts.  I know what it takes to create a successful business because I’ve done it – and I’m here to show you how you can, too. 

Listen in to hear the seven rules that – when followed – will ensure you have a company that creates an impact for you and your clients, makes a difference in the industry, and provides you with the lifestyle and return that you deserve. Follow these rules and watch your business thrive for years to come.

1:00 – 2:30 – My history in this industry, results, and why longevity matters

2:30 – 9:30 - Solving a pain point, providing the best solution, and pricing higher than the rest

9:30 – 13:00 - Showing you care, prioritizing results, and using simplified frameworks

13:00 – 15:00 - Ask more, teach less, and ask prompting questions

15:00 – 16:30- A recap of the rules and how we can help map out your path

How’s it going, Healthpreneurs! You know what time it is! It’s time to get down to business and talk about a topic that’s going to move the needle in your business. Today, I’m going to reveal the number one thing that is KILLING your business.

What is it? Obscurity. See, if no one knows about you, how are you going to even get them through your predictable sales process in the first place? Don’t get me wrong, you don’t have to have a huge following to be successful. But you must know how to play the advertising game.

In this day and age, Facebook ads are a surefire way to quickly and effectively get in front of the people you want to serve – and get out of obscurity. That’s why it’s the first step in our perfect client pipeline. Listen in to hear how to finally get from obscurity to celebrity – and drive clients to your business like never before.

1:00 – 4:00 – The number one thing that’s killing your business and getting your message out

4:00 – 7:00 - How to make Facebook work for you

7:00 – 10:30 - Getting out of obscurity with a plan

10:30 – 13:00 - Penetrating the noise to go from obscurity to celebrity

13:00 – 17:00 – How this will take your business to the next level

It’s that time again on the Healthpreneur Podcast! That’s right, another solo round! Today I’m going to fill you in on the five truths about online marketing in 2018...and beyond! So, sit tight, turn up the volume, and get ready for some truth bombs that are headed your way.

First, to be clear, marketing is not evil – it is necessary. It helps people get where they want to be through education and exposure to the tools that’ll help them get there. With that said, I’ll explain why paid advertising is a must, why email marketing is dying, and why you must share your beliefs in content that you offer your tribe.

And the truths about online marketing don’t just apply online. You must invest time offline – that’s right, step AWAY from the computer – to build your online presence. Finally, you must become a master at the skill of direct response to captivate and enroll clients. Regardless of your business type, online marketing is critical in today’s day and age. Tune in and discover how you can use it to your advantage. 

1:00 – 4:30 - What you need to know to succeed and the importance of marketing

4:30 – 9:00 - Paid advertising is a must and email marketing is dying

9:00 – 11:00 - Sharing your beliefs and creating content for your tribe

11:00 – 13:00 - Spending time offline to build your presence online

13:00 – 16:30 - Mastering the fundamentals of direct response

16:30 – What to do if you need help predictably bringing clients into your business

One of the biggest misconceptions a lot entrepreneurs have when first starting out is that they think they can figure out how to build a business on their own. However, they soon discover that they can't get very far on their own without some help.

As the saying goes, you don't know what you don't know.

In this episode we dive into whether or not you should hire a business coach versus going it alone or hire an assistant/VA instead. 

If you're ready to take the next step in growing your health business, go to healthpreneurgroup.com/show for our free training that has helped our clients grow.

Today, we’ve got another solo round on the Healthpreneur Podcast. I am going to be telling you about the five traits of a successful entrepreneur. But this is actually part one of a two-part series, so there will be ten traits in total.

These are some essential traits that I’ve noticed in successful entrepreneurs over the years. Some can be taught, others not so much. But check out this podcast for the first five, and stay tuned next week for part two, where I’ll tell you about the final five traits.

3:00 - 4:00 - It’s in your genes

4:00 - 5:30 - Relentless testing

5:30 - 6:30 - New approaches

6:30 - 8:00 - Investing in yourself

8:00 - 9:00 - You have value

9:00 - 10:00 - Customer first

Welcome to the Healthpreneur podcast! Have you ever wondered how you’re supposed to stand out from everyone else doing the same thing? The reality is that our industry is huge – and growing.

Today I’m going to talk about how to stand out from the crowd. And the trick is not to even compete. Let me explain. You’ve got to create your own category. By doing that, you’ll instantly be number one. It’s that simple.

I can’t express how important it is to make your own category in our industry. It’s just too saturated not to. So, tune in and take notes as I walk you through exactly what you must do to shortcut your way to the top.  

1:00 – 4:00 - Climbing the mountain of success

4:00 – 9:30 - Two ways to differentiate yourself from the crowd

9:30 – 13:00 - Why your price must match the value of your offer

13:00 – 16:30 - Why certifications, accreditations, and classes aren’t everything

16:30 – 18:30 - A client example

18:30 – 22:00 - Serving yourself first to help your clients better

Today on the Healthpreneur podcast we’re going to jump into the ins and outs of the product-based business world with Kevin Gianni. If you’ve never heard of Kevin, he is the head visionary, CEO, and co-founder of Annmarie Skin Care, a hugely successful all-natural skin care line.

Kevin transitioned from a virtual business to a product-based business after traveling around in a “Kale Whale”...tune in to find out what that’s all about. In many ways, Kevin isn’t your traditional entrepreneur; he’s got an interesting stance on business plans, goals, and expectations that may surprise you. Despite having no experience in the world of product sales, Kevin has learned by experience and mistakes; even having kids has changed the way he conducts business.

If you’re an entrepreneur looking to get your nose into a product business, this episode will really hit home and provide you with some priceless wisdom. If you find yourself getting bored and wanting to start something new, you’ll find some much needed gems that’ll steer you in the right direction. There are some things that we often (painfully) learn by experience, and we’re going to talk about some ways that you can avoid some of these pain points for yourself. I related to Kevin in so many ways during this episode, and I think you will, too.

In this episode, Kevin and I discuss:

• Managing expectations, building business plans, and setting goals.
• The entrepreneur’s tendency to create excitement and “drama.”
• The differences between an information and product-based business.
• Challenges, mistakes, and advice for product-based business owners.
• Leveraging a mature business to grow a new one.
• The product side of business and determining the market’s pain points.

4:00 – 8:00 - Backstory and the beginnings of Annmarie Skin Care

8:00 – 17:00 - Managing expectations, getting bored, business pros and cons

17:00 – 23:00 - Challenges, advice, and leveraging businesses

23:00 – 27:00 - Product sales and FDA protocol

27:00 – 29:00 - A mistake and its cost: The importance of keeping passwords secure

29:00 - 35:00 - The Rapid 5 & Bonus Question