The Great Friends Podcast (John Wheeler)
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| Date | Titre | Durée | |
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| 10 Jan 2024 | 037: Tedd Van Gorden | Navigating Tomorrow's M&A Landscape in Aesthetics | 01:10:47 | |
In this enlightening episode of "The Great Friends Podcast," host John Wheeler, CEO of Alpha Aesthetics Partners, sits down with Tedd Van Gorden, a seasoned expert in mergers and acquisitions (M&A) in the aesthetics industry. Currently at Skytale, a specialized broker and investment banking firm, and with a background in corporate finance at Ziegler, Van Gorden brings deep insights into the M&A landscape. The discussion centers on the current state and future of M&A within medical aesthetics, offering valuable perspectives on preparing for transactions, market trends, and reasons behind deal failures. Van Gorden provides a comprehensive analysis of the industry's growth trajectory, noting its resilience amidst macroeconomic challenges. The episode is a must-listen for anyone in the aesthetics field, offering a clear understanding of M&A processes, industry consolidation trends, and the significant role of private equity. Join Wheeler and Van Gorden for a deep dive into the business dynamics shaping the future of medical aesthetics.
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| 09 Jun 2023 | 005: Jay Shorr | Niche Down, Get Smart, & Save Your Practice Thousands | 00:46:36 | |
Knowledge bombs were dropped left and right in this week's episode! Join our host, John Wheeler, and this week's guest, Jay Shorr, as they discuss the importance of middle management, tips for buying devices while getting the biggest bang for your buck, and offer topic suggestions for increasing your chances of being asked to speak at events. Jay is an accomplished public speaker with 30+ years of industry experience and the CEO & Founder of Shorr Solutions, a National Practice Management Consulting Firm. He uses his first-hand experience of owning a successful multi-million dollar Plastic Surgery and Dermatology practices to now coach aesthetic medical practices on increasing efficiency, boosting revenue, and decreasing costs. There's so much to learn in this week's episode, so get those notepads ready! | |||
| 06 Mar 2024 | 045: Lorenzo Neal | Lessons in Life, Leadership, and Mental Toughness from a 17-year NFL Veteran | 01:00:17 | |
In this compelling episode of the Great Friends Podcast, host John Wheeler, CEO of Alpha Aesthetics Partners, welcomes Lorenzo Neal, an NFL legend with a 17-year illustrious career. Beyond his reputation as one of the greatest fullbacks, Neal's journey from the fields to a successful post-retirement career encapsulates lessons in leadership, resilience, and the power of influence. With stints at teams like the New Orleans Saints, New York Jets, and notably, the San Diego Chargers, his experience offers a rich backdrop for discussions on dedication, hard work, and the importance of family and upbringing in shaping one's work ethic. As they explore Neal's transition into the business world, including his role with Revenus Versa and founding Turf Medix, listeners will find inspiration in his insights on life, leadership, and mental toughness. This episode is not just for football fans but for anyone looking to learn from a veteran who's navigated the highs and lows of professional sports and business with grace and grit.
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| 08 Sep 2023 | 020: John Rodriguez | The Power of Positive Reinforcement | 00:55:56 | |
In the latest episode of The Great Friends Podcast, host John Wheeler welcomes John Rodriguez, an accomplished professional with a rich background. Formerly an executive pastor and the Chief Operating Officer for Joyce Meyer Ministries, Rodriguez has also served as a senior advisor to prominent US churches. With over 25 years of hands-on business experience, he's passionate about helping individuals realize their divine potential and assists medical aesthetic practices in sculpting the right team culture. Dive deep into insights on leadership and business growth in the aesthetics industry, underscored by the duo's shared ministry background. Key takeaways include understanding the lasting impact of positive affirmations, the importance of prioritizing encouragement over criticism, and the idea that the most effective leaders often possess the smallest egos. With anecdotes, wisdom, and a shared journey, this episode is a blend of personal growth principles and business acumen. https://www.partnerwithalpha.com/
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https://www.linkedin.com/in/john-casta%C3%B1eda-rodriguez-6a39ab1b0 | |||
| 04 Aug 2023 | 015: Drew Leahy | Copywriting 101: Good Writing is Good Thinking | 01:04:32 | |
Drew Leahy, a distinguished figure in the field of content creation and marketing, is celebrated for his profound expertise in writing and generating copy. A professional writer for 13 years, Drew's educational journey began at Cal State Long Beach, where he pursued his passion for writing. His career has seen him contribute substantially to various organizations, notably as the founder and head of product at Patient Nectar, a company renowned for creating email campaigns for medical spas. He later joined Client Boost, serving as their head of marketing, and was an influential team member at Incredible Marketing, a medical aesthetics marketing company. Known for his concept of "thin versus thick content," Drew firmly believes that "good writing is good thinking," and advocates for writing as a means to foster clear thinking and understanding. An insider of the med spa industry, Drew is an invaluable contributor to discussions on content and copy. In this episode, Drew shares techniques to organize and clarify your thoughts through the act of writing. He also explains how to establish authority in your field through content. Lastly, he provides steps on how to meet the specific requirements of content creation for this industry, including how to write in-depth, authoritative pieces that rank well on Google. LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/ FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha FOLLOW DREW LEAHY: https://www.linkedin.com/in/leahydrew
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| 04 Oct 2023 | 024: John Wheeler | Becoming a Thought Leader as a Non-Provider | 00:14:26 | |
In this episode of The Great Friends Podcast, join John Wheeler, the CEO of Alpha Aesthetics Partners, as he revisits his enlightening talk from the Mac in August 2023. Wheeler delves deep into a lesser-discussed realm of the aesthetics industry: the rise of non-providers as thought leaders. Discover his journey from being an outlier to a renowned figure in the industry. Key takeaways include the power of LinkedIn for non-providers, the importance of crafting a strong, distinct opinion, and actionable steps to establish oneself in an industry dominated by surgical practitioners. Whether you're a provider or not, this episode offers golden insights into finding and amplifying your voice in the aesthetics world. Don't miss it!
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| 06 Dec 2023 | 032: Janelle Cordtz | The Burnout Epidemic: How Much Are You Writing Left-Handed? | 00:53:49 | |
Join John Wheeler on "The Great Friends Podcast" as he sits down with Janelle Cordtz, the esteemed Director of Operations at Alpha Aesthetics Partners. With a rich history in medical spa operations, including over a decade at Skin Spirit, Janelle shares invaluable insights into the nuances of managing a successful med spa. This episode is a goldmine for professionals in the industry, covering crucial topics like the art of crafting effective patient surveys, developing a Net Promoter Score system, and innovatively gamifying KPIs to engage staff. Janelle also delves into the essential aspects of fostering a positive culture, tackling staff burnout, and effective leadership. Her expertise is not just theoretical but backed by years of practical experience, making this conversation a must-listen for anyone looking to enhance their operational skills in the medical spa sector. Tune in for an episode packed with actionable advice and deep industry knowledge. LEARN MORE AND JOIN THE ALPHA COMMUNITY:
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| 27 Mar 2024 | 048: Mary Beth Hagen | Secrets to Hiring the Right Aesthetic Injectors | 01:00:14 | |
In the latest compelling episode of "The Great Friends Podcast," hosted by John Wheeler, CEO of Alpha Aesthetics Partners, listeners are treated to an insightful conversation with the distinguished Mary Beth Hagen, founder and CEO of Titan Aesthetic Recruiting. With a profound background in medical aesthetics, beginning in 2005 with Medicis and Allergan, Mary Beth brings a wealth of knowledge in sales, management, and injector training. This episode delves into the nuances of aesthetic medicine, highlighting Mary Beth's journey from her impactful moments at the Medical College of Wisconsin to leading Titan Aesthetic Recruiting. The discussion covers the critical aspects of understanding the diversity of 29 fillers, tailored to specific tissue needs, and shares invaluable advice on interviewing techniques, building an elite team of injectors, and the importance of training standards. Mary Beth's passion for healing and enhancing patient self-image shines through, making this episode a must-listen for anyone in the aesthetics field or interested in the transformative power of aesthetic medicine.
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https://www.titanaesthetic.com/
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| 01 May 2024 | 052: John Wheeler | Unlocking Generational Wealth: The Art of Selling Your Medical Spa, AmSpa 2024 | 00:45:39 | |
The latest episode of The Great Friends Podcast, hosted by John Wheeler, CEO of Alpha Aesthetics Partners, features a live recording from the Medical Spa Show 2024, presented by AmSpa. Titled "Unlocking Generational Wealth: The Art of Selling Your Medical Spa," this episode provides valuable insights into the current landscape of the aesthetics industry. Wheeler’s talk delves into the essentials of partnering, including how to find the right partner, when to sell, and how to scale a medical spa business effectively. The episode also discusses the ongoing paradigm shift in the aesthetics industry, offering strategies to adapt and thrive. Listeners will learn key factors to consider when choosing a partner, as well as what questions to ask potential partners to ensure a successful collaboration. This episode is a must-listen for those seeking to understand and navigate the evolving market of medical aesthetics, offering practical advice and strategies for success.
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| 03 Jan 2024 | 036: John Wheeler | Looking Forward at 2024 | 00:17:37 | |
In this forward-looking episode of "The Great Friends Podcast," host Kevin Balzer, VP of Brand Strategy at Alpha Aesthetics Partners, turns the tables to interview John Wheeler, CEO of Alpha Aesthetics Partners, about the upcoming year, 2024. Diving into the realm of goal setting and strategic planning, John shares his unique approach to evaluating the past year and setting a vision for the future. The conversation delves into the importance of short-term, 90-day goal setting while maintaining a long-term perspective, as John outlines ambitious plans for Alpha, including expanding resources, launching the Alpha Academy, and hosting major events. The episode also introduces the Alpha Podcast Network and its newest addition, "The Beauty Filter," reflecting Alpha's commitment to merging celebrity culture with aesthetics. This episode is a blend of introspection and foresight, offering listeners an inside look at the strategic thinking and visionary leadership shaping Alpha's journey in 2024.
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| 15 Nov 2023 | 030: Mitchell Outka, Kevin Balzer, & Katrina Cancél | How to Market Your Med Spa from Zero to 16 Million | 00:50:00 | |
Join John Wheeler on "The Great Friends Podcast" for a special episode featuring the marketing maestros behind the success of Esthetics Center and Alpha Aesthetics Partners. Meet Kevin, the VP of Brand Strategy at Alpha, Mitchell, the Director of Digital Marketing, and Katrina, the Social Media Director at Esthetics Center, who impressively grew their Instagram to around 40,000 followers. Recorded live at John's house, this episode offers a unique glimpse into the collaborative dynamics and strategies that propelled Esthetics Center's growth. The team shares their marketing playbook, revealing the tools and tactics they use daily. John also discusses the exciting launch of a new podcast, "Med Spa Marketing Group Chat," promising to be a treasure trove of insights for anyone in the aesthetics marketing field. This episode is a must-listen for those seeking practical, experience-based advice on elevating their brand strategy and digital marketing in the competitive aesthetics industry.
CHECK OUT MED SPA MARKETING GROUP CHAT: https://podcasts.apple.com/us/podcast/med-spa-marketing-group-chat/id1715799118
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| 09 Aug 2023 | 016: Adam Larkin | Why Understanding Employee Driving Factors is Vital to Your Overall Success | 01:04:36 | |
Join podcast host John Wheeler and Executive Advisor at Culture Index, Adam Larkin, as they delve into a crucial aspect of employee management—driving factors. Adam, a seasoned authority in this domain, specializes in partnering with CEOs, business owners, and executive teams to elevate their top and bottom-line goals. In their enlightening conversation, John and Adam unravel the significance of understanding the three distinct driving patterns of employees. They discuss how mastering these patterns enables you to foster meaningful connections, ultimately unleashing 100% of employee potential at the workplace. In this episode, you will learn how to tailor your approach according to the three driving patterns and set the stage for a workplace where success and satisfaction go hand in hand. Don't miss out—tune in now to gain insights on forging a thriving culture that nurtures fulfilled and motivated employees. LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/ FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha FOLLOW ADAM LARKIN: https://www.linkedin.com/in/adam-larkin
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| 24 Jan 2024 | 039: Sassy & Alexis | Aesthetics Meets Pop Culture | 00:36:51 | |
| 07 Feb 2024 | 041: Josh Swearingen | Three Key Traits to Look for When Choosing a Partner | 00:50:08 | |
In this engaging episode of "The Great Friends Podcast," host John Wheeler, CEO of Alpha Aesthetics Partners, dives into the burgeoning world of mergers and acquisitions within the med spa industry with guest Josh Swearingen from Tusk. As a seasoned private equity advisor, Josh brings his extensive experience in guiding transactions and due diligence from various healthcare sectors, now turning his expertise towards med spas. The discussion offers invaluable insights into what's unfolding in med spa M&A, the characteristics of ideal sellers and buyers, and the future of private equity in healthcare. With over 20 years in healthcare, leading sales and operations, Josh's expertise is a treasure trove for anyone interested in the dynamics of successful mergers and acquisitions in the med spa sector. Tune in for a comprehensive look at the future of med spas through the lens of mergers, acquisitions, and private equity with one of the industry's leading experts. LEARN MORE AND JOIN THE ALPHA COMMUNITY:
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| 20 Jun 2023 | 008: John Wheeler | A Masterclass In Selling Your Aesthetic Practice, VCS 2023 | 00:19:29 | |
If there was ever a time to sell your aesthetic practice and partner, it is NOW. Our CEO, John Wheeler, put it best when he described choosing the right partner as being "the second most important decision of your entire life, after who you marry" during his talk at Vegas Cosmetic Surgery 2023. And there is a lot of truth to this statement. Because when you enter a partnership, you're hitching your wagon to a team and a group of investors...so it is of the utmost importance to make sure you choose the RIGHT partner. In this episode, John explains why this moment in aesthetics is so unique and why YOU should take advantage of it, how to go about choosing a partner, and why it's so crucial to partner with people you trust, like, and believe in. This may be a short episode, but there is a ton of valuable information packed inside! | |||
| 01 Sep 2023 | 019: Mike Guelcher | What all Great Leaders Have in Common | 00:46:48 | |
In this episode, John Wheeler sits down with Mike Guelcher, a seasoned corporate leader and managing partner at Prism Consulting Partners. With over 25 years of experience and key roles in two Fortune 500 companies, Mike brings a wealth of knowledge in practice culture, leadership and succession planning, and transition advising. The episode dives deep into the nuances of servant leadership and the importance of being fully present as a leader. Mike emphasizes that great leaders not only set the example but also possess the ability to be "present" in every interaction. From empowering teams to admitting mistakes, the conversation is a treasure trove of actionable insights. Whether you're an aspiring leader or a seasoned executive, you'll walk away with a comprehensive understanding of what makes a great leader truly exceptional. Don't miss this enlightening discussion.
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| 28 Feb 2024 | 044: Brian Colao | Choosing the Right Partner Entering the Next Era of Aesthetics | 00:57:13 | |
In this insightful episode of "The Great Friends Podcast," host John Wheeler, CEO of Alpha Aesthetics Partners, engages with the esteemed Brian Colao, Member & Director of the Dental Service Organizations Industry Group at Dykema, with almost 30 years of experience within his field. With unparalleled expertise, Colao delves into the evolving landscape of the medical aesthetic and dental sectors, offering a deep dive into the world of MSO/DSO organizations, private equity, and the intricacies of selling medical practices. The discussion highlights the importance of discipline, culture, and partnership in navigating successful transactions. Colao, a lawyer with extensive experience leading Dykema's efforts in the healthcare legal domain, shares valuable insights on identifying ideal partners, the legal considerations in selling a practice, and adapting to shifts in the private equity climate. This episode is a must-listen for med spa owners, injectors, surgeons, and anyone interested in the business side of medical aesthetics, offering actionable advice and a glimpse into the future of the industry.
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| 24 May 2023 | 002: Max Baybak | Future-Proof Med Spa Marketing | 01:08:40 | |
Today's episode of The Great Friends Podcast interviews a good friend and marketing master, Max Baybak. Max is the Co-Founder & Chief Strategy Officer at Influx Marketing, a company he founded almost 9 years ago that specializes in marketing for aesthetics practices. Prior to starting Influx, he was the Chief Product Officer at Pavemint and the Marketing Associate for Michael Baybak & Co. In this episode, Max gives insight into where to allocate your marketing dollars, the difference between gateway vs. destination treatments, and where/how we'll see AI make its way into marketing in the next few years. Learn more and join our Alpha community at https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: FOLLOW MAX BAYBAK: | |||
| 24 Jul 2024 | 060: Christin Trujillo | Excelling in Patient Reactivation and Revenue Optimization | 00:35:03 | |
In the latest episode of the Great Friends Podcast, John Wheeler, CEO of Alpha Aesthetics Partners, sits down with Christin Trujillo from Maven Financial Partners, who is making her second appearance on the show. Recorded live at the VCS tradeshow floor, the episode dives deep into financial metrics crucial for med spa owners. Christin emphasizes the importance of reactivating existing patients as a cost-effective marketing strategy, highlighting how leveraging relationships with current clients can fill schedules and boost revenue. They also discuss the critical metrics of revenue per hour and rebooking rates, explaining how these indicators can provide a quick snapshot of a practice’s health and efficiency. John and Christin underscore the necessity of disciplined growth and the strategic advantages of partnering with the right private equity group early on. This episode is packed with valuable insights for med spa owners looking to optimize their operations and drive sustained growth.
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| 21 Aug 2024 | 063: Waseem Garbia | The Art of Injecting with Precision and Efficiency with @unfilteredinjector | 00:49:34 | |
In the latest episode of the Great Friends Podcast, hosted by John Wheeler, the spotlight is on Waseem Garbia, the owner and founder of Dontage and the most recent partner of Alpha. Waseem, a seasoned PA-C from Virginia, transitioned from urgent care to aesthetics and quickly became a high-octane injector with a massive Instagram following as the Unfiltered Injector. In this engaging conversation, John and Waseem dive deep into the art of injecting with speed and precision, touching on Waseem's innovative Botox Day strategy, where he treats over 70 patients in one day. They also explore the importance of efficient consultations, how to build a brand in the aesthetics industry, and the power of unfiltered honesty in both social media and patient care. This episode is packed with valuable insights for med spa owners, injectors, and business leaders looking to enhance their practice.
https://www.linkedin.com/in/waseem-garbia-810803b0/
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| 25 Sep 2024 | 067: Henry Neely | Essential Financial Metrics for Med Spa Owners | 00:56:39 | |
| 15 Jun 2023 | 007: Katie Martin | Secrets to Building & Maintaining a Healthy Work Culture Unlocked | 00:52:24 | |
John Wheeler sits down with our newest Alpha partner, Katie Martin, MSPAS, PA-C, to discuss the vital role culture plays in your practice and how firing can be critical to maintaining a healthy culture. Katie also gives tips for streamlining your interview process, what you can do to become a KOL or a brand trainer, and even tells us the single thing that's been a game changer in her consultation process! Katie Martin is a Galderma trainer, an Alastin KOL, a highly experienced and talented injector, and one of our newest Alpha partners. Before starting her career in aesthetics, she was an ER Physician Assistant for about five years. She is now the Vice President of Clinical Operations & Lead Clinical Trainer for Holden Timeless Beauty—aka Alpha Partner 002! Katie is a wealth of knowledge, and we know you'll love what she has to say! | |||
| 08 May 2024 | 053: Jake Laban | Strategic Leadership for Thriving Med Spas | 01:02:53 | |
Dive into a dynamic episode of the "Great Friends Podcast" with John Wheeler and his long-time friend, Jake Laban, President and Board Chair of Skin by Lovely Aesthetics, Inc. John and Jake explore the delicate balance of work, rest, and family life, especially when navigating a business intertwined with personal relationships. They delve into Jake's strategic approach to maintaining a healthy work-life equilibrium, despite the controlled chaos of running a multi-location med spa chain. This episode not only illuminates Jake's personal philosophy on balancing his professional and family life but also ventures into practical aspects of managing a successful business, emphasizing the importance of employee empowerment and ownership. Packed with insights from two industry veterans, this discussion is a treasure trove for anyone looking to deepen their understanding of leadership and business management in the competitive world of aesthetics.
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| 02 Nov 2023 | 028: Erin Keyes | Peptides: The New Frontier in Health Optimization | 01:04:31 | |
Dive into the revolutionary world of peptides with Erin Keyes, CEO and co-founder of Telegenixx, on this enlightening episode of The Great Friends Podcast. Host John Wheeler explores Erin's extensive knowledge on peptides, ranging from semaglutide to muscle-stimulating varieties, providing a comprehensive guide for those looking to integrate these powerful compounds into their practices. Erin, armed with an MPH and an MBA from Emory University, elegantly bridges the gap between science and business, delivering complex information in an accessible format. Listeners will gain insight into the science behind peptides, their various applications in health and aesthetics, and practical advice on their use. This episode promises to be an invaluable resource for practitioners eager to harness the transformative power of peptides in their services, presented by a leading expert in the field.
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| 27 Dec 2023 | 035: John Wheeler | Reflecting on Alpha's Year One: 2023 | 00:10:53 | |
In this unique episode of "The Great Friends Podcast," host John Wheeler, CEO of Alpha Aesthetics Partners, steps into the interviewee's seat as Kevin Balzer, VP of Brand Strategy at Alpha, takes over hosting duties. They reflect on the pivotal year of 2023, celebrating the first anniversary of both Alpha Aesthetics Partners and the podcast. John opens up about his journey from a local med spa operator to leading a private equity-backed company and the exhilarating experience of partnering with industry luminaries. The episode offers an inside look at the making of a successful podcast network, the challenges and triumphs of Alpha's inaugural year, and the significance of building strong professional relationships. Listeners will get a rare glimpse into John's personal growth, his approach to podcasting, and his vision for the future. This episode is a must-listen for anyone interested in business leadership, the aesthetics industry, and the art of transforming conversations into meaningful connections.
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| 20 Nov 2024 | 071: Mitchell Outka | Strategies to Scale Your Practice with Digital Marketing | 00:49:35 | |
| 17 Jan 2024 | 038: Audrey Neff | Your Guide to 2024's Essential Aesthetic Conferences | 00:58:57 | |
In this insightful episode of "The Great Friends Podcast," host John Wheeler, CEO of Alpha Aesthetics Partners, welcomes back Audrey Neff, the dynamic Director of Marketing at PatientNow, and an experienced international speaker, peer-reviewed author, and host of the True to Form Podcast. As the first returning guest of the show, Neff offers her extensive knowledge on the most important conferences and events in the aesthetics industry for 2024. The episode serves as a comprehensive guide for professionals looking to navigate the year's events, highlighting which conferences are essential for networking, learning, and industry insights. Listeners will gain valuable information on where to find key influencers, including Audrey herself, John Wheeler, and members of the Alpha Podcast Network. Whether you're planning to expand your professional network, stay abreast of industry trends, or seek business growth opportunities, this episode provides a strategic roadmap for making the most of 2024's aesthetics events and conferences.
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| 19 Jul 2023 | 013: Tyler Terry | Next-Level Before & Afters | 00:46:46 | |
Great Before & After photos in the aesthetics industry is a MUST. And just like the results providers give patients, the technology and techniques used to take photos are also integral parts of top-notch B&As. Join us for an informational episode featuring industry expert and President of Sales & Marketing at TouchMD, Tyler Terry, as he shares his best B&A tips, game-changing equipment, future technology, and so much more! With over a decade of experience at TouchMD, Tyler is an expert in technology innovation and integration for Aesthetic Specialty Practices, and he knows a thing or two about taking great B&As. In this episode, you'll find valuable information and actionable tips to implement into your practice for next-level Before & Afters! LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/
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| 17 Apr 2024 | 050: AmSpa 2024 SUPERPOD | 00:47:29 | |
In this special episode of The Great Friends Podcast, John Wheeler brings you three captivating interviews straight from The Medical Spa Show hosted by AmSpa 2024. First up, Savannah and Mary Robb from Social Practice share their insights on marketing and managing social media for medical aesthetic practices. Then, longtime friends Tyler and Chunner from TouchMD dive deep into the evolution of before and after photography, discussing the integration of AI technology and the future of documentation in aesthetics. Wrapping up, Virgil Ochoa of Dykema offers expert advice on the legal intricacies of selling your practice. Don't miss this episode packed with industry expertise and valuable takeaways! FOLLOW JOHN WHEELER:
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| 15 Aug 2023 | 017: Jeff Tatarchuk | How Accepting "No" Can Change Your Life | 00:54:53 | |
On this episode of The Great Friends Podcast, host John Wheeler sits down with the dynamic Jeff Tatarchuk, a true trailblazer in the business realm and one of his great friends of many years. Returning to their seminary days, filled with dreams and aspirations, John and Jeff walk down memory lane, sharing stories of their early entrepreneurial endeavors. Jeff, a co-founder of VM Excel and a notable figure in the crypto world, unveils the art of embracing rejection and the power of "no." Gain invaluable insights as he decodes networking secrets, even with high-profile personalities without prior research. Aspiring entrepreneurs will benefit from Jeff's strategies for launching successful ventures without any initial investment. From turning personal connections into business partnerships to harnessing marketing's three vital elements, this episode promises a treasure trove of knowledge. Tune in to be inspired, empowered, and to discover the essence of genuine professional camaraderie. LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/
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| 27 Sep 2023 | 023: Rebekah Brannon | Building Trust and Maintaining Heart as You Grow | 01:01:09 | |
Join us in this enlightening episode as we delve deep with Rebekah Brannon, a luminary in aesthetic medicine with her foundational roots at Skin Spirit, and later as the transformative COO at Esthetics Center. Now, as the Director of Strategic Growth for Alpha Aesthetics Partners, Rebekah's journey offers invaluable insights into building a thriving med spa and the nuances of optimizing operational efficiencies. With her candid admission, "The way I've done it isn't always the right way," Rebekah underscores the importance of perpetual learning and growth. A significant highlight of our discussion revolves around the art of building trust, a cornerstone for any successful venture. Discover strategies for forging unwavering trust with your team and clientele, the essence of passion in the workplace, and how to navigate the contrasting dynamics of literal and hyperbolic problem-solving. Dive in for a blend of professional wisdom and heartwarming camaraderie. https://www.partnerwithalpha.com/
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| 11 Sep 2024 | 065: Dr. Amanda Holden | Introducing Holding Time Back Podcast | 00:29:00 | |
In the latest episode of "The Great Friends Podcast," host John Wheeler sits down with Dr. Amanda Holden, founding partner at Alpha Aesthetics Partners and the host of the newest addition to the Alpha Podcast Network, "Holding Time Back." Amanda discusses her journey in aesthetics and the exciting launch of her podcast, where she interviews industry leaders who have made significant strides in helping people “hold time back.” They dive into the importance of providing exceptional patient care, educating clients, and offering treatments that truly make an impact. Amanda shares her insights on balancing business, innovation, and passion, along with her plans for "Holding Time Back." Tune in for a conversation packed with pearls of wisdom on both clinical and business success in aesthetics!
https://www.instagram.com/holdentimelessbeautymedspa/
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| 11 Jul 2023 | 012: John Wheeler | Quick Ways to Explode Your Social Media Presence, VCS 2023 | 00:18:37 | |
Today's episode includes clips from a marketing session Alpha CEO, John Wheeler, moderated at VCS 2023. Although he was the moderator, he still dropped a few gold nuggets in there for the VCS audience and our listeners. In this episode, John gives his best tips for marketing your med spa to its fullest potential. He discusses winning with influencers and the ah-ha moment that allowed his program to explode, the importance of having a strong opinion as a leader, identifying your company's avatar, and of course, the benefits of getting in early to new and emerging platforms. This is a quick listen with tons of actionable tips and helpful advice packed inside! | |||
| 12 Jun 2024 | 057: Aaron Purkeypile | The EOS Blueprint Part II: Transform Your Workflow with Strategic Goal-Setting | 00:45:26 | |
In this enlightening episode of the Great Friends Podcast, host John Wheeler continues his conversation with Aaron Purkeypile, a seasoned EOS implementer, in part two of their discussion. Aaron dives deep into the practical tools of the Entrepreneurial Operating System (EOS), including the Kolbe assessment and the significance of "rocks" or key goals that businesses must focus on within 90-day sprints to achieve their long-term objectives. He explains the Vision Traction Organizer (VTO), a strategic tool that helps companies define their core values, focus, and long-term targets. The episode also covers the Level 10 meetings, essential weekly sessions designed to ensure teams are aligned, accountable, and progressing towards their goals. Aaron emphasizes the importance of well-documented processes that enable consistent customer experiences and efficient operations.
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| 28 Jun 2023 | 010: John Wheeler | The Future of Marketing in Aesthetics, VCS 2023 | 00:26:23 | |
While at VCS, Alpha CEO, John Wheeler sat down as the honorary guest on the Influx Marketing Panel with Max Baybak, Adam Daniells, and Erica Crawford, and today's episode includes our favorite clips from John sharing his hot take on the future of marketing. John discusses the importance of being an early adopter, why you should be "nimble" when it comes to new platforms, and gives his prediction for where he sees "every single social media platform" eventually heading. He also touches on AI and compelling use cases for chatbots (spoiler: this could be a typical branding exercise for all companies in the next 5 years!). There's lots to learn in this episode, so get ready!
LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/
FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/
FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn | |||
| 19 Oct 2023 | 026: Ian Book | The Art of Winning | 00:54:46 | |
In the latest episode of "The Great Friends Podcast", host John Wheeler sits down with Ian Book, the all-time winningest quarterback in Notre Dame history. Their conversation dives deep into the mindset of champions, revealing that the path to consistent victory goes far beyond physical prowess. Book shares his insights on leading by example, emphasizing the importance of setting a gold standard for others to follow. They discuss the intricate blend of discipline, dedication, and determination that's vital to remain a consistent winner in any arena. As the conversation evolves, the role of feedback emerges as a critical tool in refining one's skills and strategies. But perhaps the most compelling takeaway is Book's mantra: "You either like it, you love it, or you live it." In this episode, listeners will discover that it's those who truly "live it" that achieve unparalleled greatness. Dive in to glean actionable wisdom from two leaders passionate about excellence. LEARN MORE AND JOIN THE ALPHA COMMUNITY:
https://www.instagram.com/ian.book/
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| 15 May 2024 | 054: Gary Price | How to Operate at the Highest Level | 01:11:17 | |
In this inspiring episode of the Great Friends Podcast, host John Wheeler, CEO of Alpha Aesthetics Partners, sits down with the COO, Gary Price, a veteran executive with a rich background in corporate leadership. With stints as COO at Love's Travel Stops and CEO of Corner Bakery, Gary brings a wealth of experience to his role at Alpha Aesthetics Partners. This episode dives deep into the essentials of operating at the highest level in any business, especially in the med spa industry. Gary shares his daily rituals for peak efficiency, the importance of understanding the rules of the game to truly excel, and the dynamic relationship between a COO and CEO. Whether you're leading a small team or at the helm of a large organization, Gary's insights on leadership and operational excellence are invaluable. Tune in to learn from one of the most accomplished operators in the business on how to enhance your professional and personal life.
FOLLOW JOHN WHEELER:
https://www.linkedin.com/in/gary-price-2844019/ FULL FOCUS PLANNER: | |||
| 30 Nov 2023 | 031: Ashley Parker Angel | Lessons in Personal Growth and Success from an Entertainment Icon | 01:24:50 | |
Dive into the captivating world of Ashley Parker Angel in this episode of "The Great Friends Podcast" with host John Wheeler. From his early days in Redding, California, to becoming a globally recognized member of O-Town, Ashley's journey is a tale of evolving artistry and resilience. In this insightful conversation, Ashley shares his experiences working with legendary songwriter Max Martin, revealing the creative mindset behind crafting chart-topping hits. Beyond music, the discussion also explores Ashley's impressive transition to Broadway, starring in shows like 'Wicked' and 'Hairspray', and his recent stint on "The Masked Singer". Listeners will gain unique perspectives on adapting to different entertainment facets and the importance of diet and exercise in Ashley's life. This episode is not just a glimpse into a star's life but a roadmap to versatility and success in the dynamic world of showbiz. Join in for an inspiring session filled with valuable lessons from Ashley's multifaceted career. LEARN MORE AND JOIN THE ALPHA COMMUNITY:
https://www.instagram.com/ashley_parker_angel/
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| 21 Sep 2023 | 022: Christin Trujillo | Mastering Your Med Spa’s Financials | 01:13:33 | |
In this enlightening episode of The Great Friends Podcast, host John Wheeler sits down with Christin Trujillo, a financial powerhouse and Partner at Maven, who specializes in guiding aesthetic, dental, and healthcare practices, as well as small businesses, towards financial success. With experience in consulting for Fortune companies and a lineage of four generations of small business owners, Christin provides invaluable insights into Profit & Loss statements, margins, and overhead costs. This episode is a must-listen for med spa owners and leaders, promising not just theories but actionable steps for understanding and improving your financial health. Learn how to identify "bloat" in your P&L, allocate budgets effectively, and get a clear roadmap for your practice's financial future. Off the clock, Christin is a dedicated mom who enjoys nature walks and brunch hunts. Tune in to gain from her unpretentious and relatable approach to financial management. https://www.partnerwithalpha.com/
https://www.linkedin.com/company/alpha-aesthetics-partners/
https://www.instagram.com/johnwheeler.alpha
https://www.linkedin.com/in/christinmlang/ https://www.instagram.com/christinlangtrujillo/
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| 20 Mar 2024 | 047: Ali Alden | How to Craft a Brand that People Resonate With | 00:55:20 | |
In this enlightening episode of "The Great Friends Podcast," hosted by John Wheeler, CEO of Alpha Aesthetics Partners, listeners are treated to a deep dive into the world of StoryBrand with Ali Alden, a StoryBrand Certified Guide. Ali's unparalleled expertise in niche strategy and messaging helps businesses connect profoundly with their audience. The conversation explores the comprehensive aspects of StoryBrand, offering valuable insights for medical spas and organizations looking to refine their marketing strategies. With a history of collaboration, John and Ali share their journey from implementing StoryBrand at Esthetics Center to Ali's current role in helping brands clarify their message as CEO and founder of Ali Alden LLC. This episode promises to be an invaluable resource for anyone looking to elevate their brand messaging and resonate more deeply with their target audience.
FOLLOW JOHN WHEELER:
https://www.linkedin.com/in/alialden/
https://www.instagram.com/alialdencoach/
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| 25 Aug 2023 | 018: John Wheeler | Culture as a Competitive Advantage | 00:20:42 | |
In this episode of The Great Friends Podcast, John Wheeler, CEO of Alpha Aesthetics Partners, takes listeners into the heart of a topic he's profoundly passionate about: culture. Recorded live in San Diego at The MAC 2023, a gathering hosted by Randy Waldman, Wheeler shares his "life's message" on the importance of fostering a positive work culture. He emphasizes that leadership isn't just about business, but about bettering human lives. Drawing on his experiences, including his years as a pastor, Wheeler introduces listeners to his core values: humble, hungry, and honor. Using the compelling "thermometer vs. thermostat" metaphor, he urges everyone, regardless of their position, to be active participants in sculpting their organization's culture. Dive in to discover how a nurturing environment not only enhances productivity but profoundly impacts individual lives.
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| 14 Feb 2024 | 042: Keimun Slaughter, MD | A Masterclass in Hair Restoration | 01:17:12 | |
Join us on "The Great Friends Podcast" as host John Wheeler, CEO of Alpha Aesthetics Partners, sits down with Dr. Keimun Slaughter, a renowned facial plastic surgeon from the Williams Center in Albany, New York. This episode offers a comprehensive dive into the world of hair restoration, showcasing Dr. Slaughter's extensive educational journey through prestigious institutions and his expertise in cutting-edge techniques like FUE versus strip methods. Beyond the science of aesthetics, the conversation spans topics such as work-life balance and the significance of race within the aesthetics industry. Dr. Slaughter's approachable nature and profound insights make this not just a masterclass on hair but also a reflection on the deeper aspects of practicing aesthetics today. Whether you're a medical professional interested in hair restoration or seeking inspiration from leaders in aesthetics, this episode with Dr. Slaughter is an enriching listen.
LEARN MORE AND JOIN THE ALPHA COMMUNITY:
https://www.linkedin.com/in/kslaughter/
https://www.instagram.com/dr.keimunslaughter/
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| 12 Jun 2023 | 006: Terri Ross | Using Data-Driven Strategies to Level Up Your Business | 00:59:26 | |
You're in for a real treat with this week's episode! Our host, John Wheeler, interviews world-renowned practice management consultant and international speaker, Terri Ross, on all things data and KPIs, the importance of RPH, and the idea that we sell TIME. Terri also explains the ONLY thing that will increase the lifetime value of a patient (and it's so simple)! Terri is a true wealth of knowledge and industry mogle with a long list of accolades. Not only is she the Founder and Co-CEO of APX Platform, but she has also managed and led sales teams at Fortune 500 medical device companies, launched brands such as CoolSculpting® in the United States and Canada, helped develop and start up more than 70 new aesthetic practices, and the list goes on! Trust us, you won't want to miss this episode. : | |||
| 07 Jul 2023 | 011: Mike Pisani | This Moment in Aesthetics: A Level of Euphoria Unlike Any Other | 00:51:47 | |
| 22 May 2023 | 001: Josh DeBlasio | Become a Sales Master Through the Art of Great Questions | 00:58:14 | |
Today's episode of The Great Friends Podcast interviews good friend and sales guru, Josh DeBlasio. Josh is a seasoned vet in the aesthetics world, with over 20 years of experience. He worked for big names like PCA Skin, ClarityRx Clinical Skincare, and Medicis Aesthetics until starting his own aesthetic consulting company, Blaze77, in 2022. Here, Josh shares his proven methods for success when it comes to increasing your sales...without coming off as "sales-y." This episode will equip you with the tools to truly HELP your patients while simultaneously boosting your monthly revenue. Learn more and join our Alpha community at https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: FOLLOW JOSH DEBLASIO:
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| 28 Aug 2024 | 064: Annie Robertson Hockey | How to Lead, Scale, and Succeed in Aesthetics | 00:50:11 | |
In the latest episode of the Great Friends Podcast, hosted by John Wheeler, CEO of Alpha Aesthetics Partners, Annie Robertson Hockey, President & Head of Consulting at SkyTale and Co-Founder & Director at Column National Association, joins the conversation. Annie shares her unique journey from fintech to medical aesthetics, shedding light on the surprising parallels and the invaluable lessons she's learned along the way. The discussion dives into the intricacies of leadership, the importance of data-driven decision-making, and the challenges of scaling a business without losing sight of its core values. Annie also offers insights into effective team management, the role of authenticity in marketing, and how to build a sustainable practice by focusing on what truly matters. This episode is a must-listen for anyone looking to navigate the complexities of business growth in the ever-evolving medical aesthetics industry.
LEARN MORE AND JOIN THE ALPHA COMMUNITY:
https://www.linkedin.com/in/annierobertson1/
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| 05 Jun 2024 | 056: Aaron Purkeypile | The EOS Blueprint Part I: Aligning Vision and Values | 00:42:17 | |
In this first episode of a two-part series on "The Great Friends Podcast," host John Wheeler welcomes Aaron Purkeypile, visionary CEO at AMPT and certified EOS Implementer. Aaron delves into the Entrepreneurial Operating System® (EOS), a framework designed to streamline organizational efficiency and growth. He distinguishes between 'Visionaries' who provide high-level ideas and 'Integrators' who manage day-to-day operations, ensuring ideas become actionable strategies. Key takeaways include the importance of aligning team members with core company values, utilizing the 'GWC' method (Get it, Want it, Capacity to do it) for hiring and team management. This episode offers insights into building a frustration-free, intentional culture that aligns with core values and drives business growth.
FOLLOW JOHN WHEELER:
https://www.linkedin.com/in/aaronpurkeypile/
FOLLOW EOS WORLDWIDE: https://www.linkedin.com/company/eos-worldwide-llc/
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| 21 Feb 2024 | 043: Caige Moore & Brandon Pearson | How to Zag When Everyone Else is Zigging in Marketing | 00:48:13 | |
In this engaging episode of "The Great Friends Podcast," host John Wheeler, CEO of Alpha Aesthetics Partners, sits down with med spa industry moguls Caige Moore and Brandon Pearson from Studio III Marketing. As President and Chief Business Development Officer, respectively, Caige and Brandon share invaluable insights into cultivating a standout med spa culture, creating compelling websites, and strategically hiring to build a successful business. Their discussion, rich with anecdotes from various med spa shows and underscored by their dynamic, larger-than-life personalities, makes for both an informative and entertaining listen. This episode is a treasure trove for med spa business owners seeking to enhance their operations, attract and retain top talent, and carve out a competitive edge in the industry. Tune in for a masterclass in med spa marketing and culture-building with two of the industry's most knowledgeable and engaging figures.
FOLLOW JOHN WHEELER:
LEARN MORE AND JOIN THE ALPHA COMMUNITY:
FOLLOW CAIGE MOORE, BRANDON PEARSON, & STUDIO III MARKETING:
https://www.linkedin.com/in/caige-moore-b2400370/
https://www.linkedin.com/in/brandon-pearson-227744146/
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| 13 Dec 2023 | 033: Kay Durairaj, MD, FACS | Unveiling the Future of Medical Aesthetics: Are You Prepared for What’s Next? | 00:53:07 | |
Join John Wheeler on "The Great Friends Podcast" for an enlightening episode with the renowned Dr. Kay Durairaj, MD, FACS, a distinguished facial plastic surgeon and an influential figure in the aesthetics industry. With a career spanning nearly 20 years, Dr. Kay brings her extensive expertise in aesthetics, beauty, and AI technology to this dynamic conversation. Known for her large Instagram following and as a key opinion leader for Galderma and Merz, she delves into the latest trends in aesthetic medicine, shares her experiences, and offers her unique perspective on the industry's future. The episode features intriguing discussions, including an interaction with Chrissy Teigen and insights into Dr. Kay’s marketing acumen and technological integration in aesthetics. This engaging session with Dr. Kay is not only an exploration of her impressive career but also a deep dive into the evolving world of aesthetic beauty, making it a must-listen for enthusiasts and professionals alike.
LEARN MORE AND JOIN THE ALPHA COMMUNITY:
https://www.linkedin.com/in/kaydurairaj/
https://www.instagram.com/beautybydrkay/
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| 13 Mar 2024 | 046: John Wheeler | Three Paradigm Shifts for Every Marketer, AMWC 2024 | 00:18:15 | |
In a unique episode of "The Great Friends Podcast," host John Wheeler, CEO of Alpha Aesthetics Partners, takes listeners through a thought-provoking talk from the AMWC 2024 Conference in Miami. Titled "Three Paradigm Shifts for Every Marketer," Wheeler explores the foundational shifts marketers in the medical aesthetics industry must embrace to excel. Diverging from his typically technical discussions, he focuses on the crucial change from traditional thinking to innovative approaches in marketing. From highlighting the transition to value-driven digital marketing to advocating for authentic content creation and the importance of prolific presence in the digital world, Wheeler's insights offer a roadmap for marketers aiming to adapt and thrive in the evolving aesthetics landscape. This episode promises to be an invaluable resource for professionals seeking to navigate the changing currents of marketing in medical aesthetics.
FOLLOW JOHN WHEELER:
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| 13 Sep 2023 | 021: Reginald Rice, MD, FACS | Where it all Began | 00:48:33 | |
In this captivating episode, John Wheeler, CEO of Alpha Aesthetics Partners, sits down with Dr. Reginald Rice, MD, FACS, a double board-certified ENT and facial plastic surgeon with nearly three decades of experience in the esthetics industry. Dive deep into "where it all began" as the duo recounts the humble beginnings of Esthetics Center, their pioneering venture before launching Alpha Aesthetics Partners. As they weave their narrative, listeners gain insights into the trials, triumphs, and lessons learned from the inception of a business that set the stage for greater ventures. With a rich background like Dr. Rice's, spanning from Loma Linda medical school to witnessing the evolution of the industry pre-cosmetic Botox, this episode promises a blend of inspiration, industry expertise, and entrepreneurial wisdom. Join in and uncover the key takeaways from a story of collaboration, innovation, and unwavering dedication.
https://www.partnerwithalpha.com/
https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/
https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha
https://www.linkedin.com/in/reginald-rice-md-facs-44899929 https://www.linkedin.com/company/estheticscenter/ https://www.instagram.com/estheticscenter/
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| 24 Apr 2024 | 051: Bill Carpou | The Future of Tech in Aesthetics | 00:56:02 | |
Tune in to the latest episode of The Great Friends Podcast, where host John Wheeler, CEO of Alpha Aesthetics Partners, sits down with Bill Carpou, CEO of Octane and the visionary behind Visionary Ventures. Known for his deep involvement in the intersection of aesthetics and technology, Bill shares insights into the innovative aesthetic tech landscape. This episode is a treasure trove for anyone interested in the future of AI, before and after photography, and the broader tech advancements in aesthetics. Discover the latest trends and opportunities from one of the industry's leading experts. Whether you're a tech company founder in aesthetics or just curious about the technological future of the field, you won't want to miss this insightful discussion with Bill Carpou. FOLLOW JOHN WHEELER:
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| 09 Nov 2023 | 029: Becky Johnson | Do You Know Your Team's Coffee Orders? | 01:01:09 | |
In this inspiring episode of "The Great Friends Podcast," host John Wheeler engages with the dynamic Becky Johnson, Executive Pastor at Jesus Culture Sacramento and a masterful public speaker. Their conversation is a goldmine for anyone eager to refine their leadership and communication skills. Becky unravels the art of storytelling, the usefulness of improv in public speaking, and strategies for leading authentically. Listeners will learn how to connect with their teams on a personal level, the importance of understanding individual team members' preferences, and ways to conquer imposter syndrome. Whether you're looking to become a more compelling speaker or a more empathetic leader, this episode offers practical insights and heartfelt advice. Join John and Becky for a dialogue that's as informative as it is uplifting, providing tools for anyone ready to grow as a leader and communicator. YOU WILL LEARN:
LEARN MORE AND JOIN THE ALPHA COMMUNITY: FOLLOW ALPHA AESTHETICS PARTNERS: FOLLOW JOHN WHEELER: FOLLOW BECKY JOHNSON AND JESUS CULTURE SACRAMENTO: | |||
| 30 Oct 2023 | 027: Drew Fine | Being a Pacesetter in the Ever-Changing Aesthetics Industry | 01:07:14 | |
In this enlightening episode of "The Great Friends Podcast," host John Wheeler sits down with the accomplished Drew Fine, CEO and founder of the Dfine Group. A seasoned expert with rich experiences at Galderma, Allergan, and the M&A sector, Drew brings invaluable insights into the industry dynamics. The duo dives deep, discussing hot trends, mergers and acquisitions, and even extracting leadership lessons from the world of college football. As they reminisce about Drew's illustrious journey—from his seven-year tenure at Galderma to serving on boards like Sentient Lasers and GetHairMD—listeners will gain a unique understanding of the intricacies of leadership and the ever-evolving nuances of the business landscape. Don't miss this engaging conversation, packed with firsthand knowledge and wisdom from one of the industry's most notable figures.
LEARN MORE AND JOIN THE ALPHA COMMUNITY:
https://www.instagram.com/drewfine24/
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| 02 Oct 2024 | 068: John Wheeler | How to Run Your Business Like a Boss, Aesthetic Next 6.0 | 00:22:16 | |
In the latest episode of "The Great Friends Podcast," John Wheeler, CEO of Alpha Aesthetic Partners, presents his talk from Aesthetic Next 6.0, "How to Run Your Business Like a Boss." In this episode, John shares valuable insights on building a successful med spa business, drawing from his own experiences and lessons learned over the years. Listeners will discover practical strategies for managing financials, including using the Profit First system, understanding key performance indicators (KPIs), and optimizing profit margins. John emphasizes the importance of knowing your numbers and leveraging financial statements like the P&L to ensure business growth and success. Whether you're just starting out or looking to scale your med spa, this episode is packed with actionable advice and real-world takeaways to help you run your business like a boss. Tune in to learn how to strengthen your operations and financial management for long-term success.
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| 11 Dec 2024 | 072: Kevin Balzer & Bekah Wilkinson | Reflecting on 2024 and Looking Forward at 2025 | 00:32:42 | |
In the latest episode of "The Great Friends Podcast," John Wheeler reflects on an incredible 2024 with Bekah Wilkinson and Kevin Balzer. Together, they look back at Alpha Aesthetic Partners’ rapid growth, including the launch of multiple new podcasts, supporting nearly $100 million in revenue across 26 locations, and building connections throughout the aesthetics industry. They share stories of lessons learned, unexpected challenges, and the personal and professional milestones that defined the year. With a heartfelt look at the journey so far, the team also discusses their vision for 2025, from Alpha’s continued expansion to the evolution of the podcast and their shared goals for the future. This episode is full of insights, laughter, and inspiration as they toast to the year behind and gear up for what’s ahead.
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| 10 Jul 2024 | 059: Josh Swearingen | Why Being the Next “LaserAway” Shouldn’t Be Your Goal | 00:23:13 | |
| 19 Jun 2024 | 058: Influx Marketing | AI, Marketing, and Apple’s Game-Changing Updates | 01:36:00 | |
In the latest episode of The Great Friends Podcast, John Wheeler, CEO of Alpha Aesthetics Partners, and Kevin, VP of Brand Strategy at Alpha, present a special two-segment episode featuring a live panel discussion from Vegas Cosmetic Surgery 2024 and an analysis of Apple’s WWDC 2024 announcements. Joined by Max and Adam from Influx Marketing, the first segment delves into AI’s role in med spa and cosmetic surgery practices, highlighting practical applications and ethical considerations. The second segment explores Apple’s new AI technology, Apple Intelligence, and its implications for marketing and user interactions. The panelists discuss privacy features, the Compose tool for writing assistance, and RCS support for messaging. They also emphasize the potential of Apple’s Vision Pro for immersive content creation and speculate on AI’s impact on traditional search engines. This episode offers valuable insights into the future of AI and digital marketing in the med spa industry.
FOLLOW JOHN WHEELER:
CHECK OUT MED SPA MARKETING GROUP CHAT:
https://podcasts.apple.com/us/podcast/med-spa-marketing-group-chat/id1715799118
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| 18 Sep 2024 | 066: Aesthetic Next 6.0 SUPERPOD | 00:34:24 | |
In this special superpod episode of "The Great Friends Podcast," John Wheeler, CEO of Alpha Aesthetic Partners, shares live conversations recorded at Aesthetic Next 6.0. This episode features three engaging interviews, starting with Waseem Garbia and Erika Barry—two dynamic personalities who share insights into injection techniques and balancing clinical expertise with a strong online presence. Next, John sits down with Sara Browning and Chelsea Speer, co-founders of Aesthetic Collective, who discuss their journey from full-time jobs to building their own med spa. Finally, John talks with Marcus Curtis from Aesthetic Record about leadership, business growth, and the evolving aesthetics industry. Tune in for a jam-packed episode full of inspiring stories, practical advice, and exciting takeaways from top industry professionals.
https://www.instagram.com/injectorbunny/
FOLLOW WASEEM GARBIA: https://www.instagram.com/unfilteredinjector/
FOLLOW AESTHETIC COLLECTIVE: https://www.instagram.com/aesthetic.collective.tx/
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| 03 Apr 2024 | 049: Cody Williams | A Masterclass in Negotiation | 01:10:26 | |
Dive into the art of negotiation with Cody Williams on this enlightening episode of The Great Friends Podcast, hosted by John Wheeler, CEO of Alpha Aesthetics Partners. Cody, a Sacramento-based realtor, investor, pastor, and investment coach, is not just an expert in multiple fields but stands out as one of the finest negotiators John has ever encountered. Sharing a unique perspective, Cody reveals that true negotiation isn't about ego or dominance but finding mutually beneficial outcomes. This episode unpacks Cody's successful strategies across various negotiations, from real estate to medical equipment, emphasizing the importance of ego removal for optimal decision-making. Listeners will also gain valuable insights into effective networking and creating lasting value in professional engagements. Join John and Cody for a masterclass in negotiation and networking, and learn to approach your next deal with a fresh, constructive mindset.
https://www.instagram.com/cody.d.williams/
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| 09 Oct 2024 | 069: Michelle Doran | Mastering the Art and Science of Aesthetic Injecting | 00:36:56 | |
In the latest episode of "The Great Friends Podcast," host John Wheeler, CEO of Alpha Aesthetic Partners, sits down with Michelle Doran, founder of RN Esthetics and one of Alpha’s esteemed partners. With 12 years of experience, Michelle shares invaluable insights into building a thriving aesthetic practice, fostering a strong team culture, and delivering exceptional patient care. Listeners will hear about Michelle’s unique approach to hiring and building a team that is as kind as it is hard-working. She discusses the importance of intuition in consultations, her love for cannula techniques, and the art of balancing clinical expertise with creativity in aesthetic treatments. Michelle also reflects on her growth as an injector and trainer, offering pearls of wisdom for new providers. This episode is packed with tips on how to cultivate a great team, provide personalized care, and grow a successful aesthetics business. Tune in to learn from Michelle’s journey and her vision for the future!
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| 31 Jul 2024 | 061: TAS 2024 SUPERPOD | 00:32:59 | |
In the latest episode of The Great Friends Podcast, John Wheeler, CEO of Alpha Aesthetics Partners, brings listeners a special superpod episode recorded live from The Aesthetic Show (TAS). This episode features two insightful interviews with industry leaders Chris Balbi and Dr. Kian Karimi. Chris Balbi, Director of Marketing and Operations at Misha Aesthetics, shares his expertise on innovative marketing strategies and the shift from digital to in-person marketing. His creative tactics, such as guerrilla marketing campaigns, highlight the importance of building trust and personal connections with clients. Dr. Kian Karimi, a world-renowned facial plastic surgeon and the founder of Rejuva Med Spa, delves into the future of regenerative aesthetics. He discusses the potential of peptides and other treatments that stimulate the body's own production of essential elements, emphasizing the move towards precision aesthetic medicine. Key takeaways include the importance of reactivating existing patients, optimizing revenue per hour, and the strategic advantages of disciplined growth.
LEARN MORE AND JOIN THE ALPHA COMMUNITY:
https://www.linkedin.com/in/chrismbalbi/
FOLLOW DR. KIAN KARIMI:
https://www.linkedin.com/in/drkian/
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| 15 May 2023 | 000: John Wheeler | An Introduction | 00:04:55 | |
Welcome to Episode 0 of The Great Friends Podcast, brought to you by Alpha Aesthetics Partners and hosted by John Wheeler. In this podcast, John delves into the essence behind the Great Friends Podcast, exploring its purpose and motivation. He also reveals his exciting plans to engage with brilliant minds and influential voices in the dynamic field of the medical spa industry. Be sure to stay tuned for our weekly episodes! FOLLOW ALPHA AESTHETICS PARTNERS: https://www.partnerwithalpha.com/ https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/ https://www.linkedin.com/in/wheelerjohn
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| 22 May 2024 | 055: Kelly Pennington | Mastering Med Spa Operations and Growth Strategies | 00:53:45 | |
In this engaging episode of the Great Friends Podcast, host John Wheeler, CEO of Alpha Aesthetics Partners, sits down with Kelly Pennington, a revered consultant in the aesthetics industry. Formerly with Galderma, Kelly has transitioned to a pivotal role in operations consulting, where she aids practices and companies in refining their internal strategies. The discussion reveals Kelly's journey from sales to consultancy, her insights on maximizing relationships with sales representatives, and the strategic impact of operational efficiency. Listeners will gain a deep understanding of how tailored solutions can propel medical practices to new heights. Kelly also shares her experiences with Novastique and the importance of data-driven decision-making in medical aesthetics, making this episode a valuable resource for industry professionals.
https://www.linkedin.com/in/kelly-pennington/
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| 25 Jul 2023 | 014: Sarah Safa | Explode Your Individual Sales to $250k a Month | 01:05:12 | |
In this riveting episode of The Great Friends Podcast, host John Wheeler, CEO of Alpha Aesthetics Partners, sits down with the trailblazing Sarah Safa, founder of Refined Aesthetics in Leesburg, Virginia, and the newest Alpha Aesthetics Partner. Known for her extraordinary ability to generate $250,000 monthly in injectable and laser revenue, Sarah shares her strategies for success in the competitive aesthetics industry. You'll learn how to categorize production tiers, manage time efficiently, conduct effective patient consultations, and navigate patient financial recommendations without guilt. She also unveils her unique facial mapping techniques. Voted one of the top 100 best aesthetic injectors in America, Sarah's insights are not only a testament to her expertise but also offer a blueprint for success in the industry. Tune in to this enlightening conversation and gain invaluable pearls of wisdom from one of the most accomplished figures in aesthetics. LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/
FOLLOW JOHN WHEELER: https://www.linkedin.com/in/wheelerjohn https://www.instagram.com/johnwheeler.alpha
FOLLOW SARAH SAFA: https://www.instagram.com/sarahsafa_refinedaesthetics/ https://www.linkedin.com/in/sarah-safa-60a72ba9 RESOURCES:
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| 07 Jun 2023 | 004: Amanda Holden, M.D. | Going Pro In Aesthetics, Becoming a KOL, & Building a Company Worth Talking About | 01:18:33 | |
| 20 Dec 2023 | 034: Edwin Williams III, MD, FACS | Building More Than a Practice: Leaving a Legacy | 00:43:33 | |
In this engaging episode of "The Great Friends Podcast," host John Wheeler welcomes Alpha Aesthetics Partners' newest member, Dr. Edwin Williams III, a revered figure in facial plastic surgery. With a practice dating back to 1992, Dr. Williams, former president of the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS), brings unparalleled expertise and insight. The conversation provides an in-depth look into the world of facial plastic surgery, breaking down complex procedures and strategies in an accessible manner. Listeners will gain valuable insights into the nuances of building and sustaining a successful medical practice, the importance of mentorship, and the art of balancing clinical skill with business savvy. Dr. Williams' wisdom and experience in medical aesthetics are not just enlightening for those in the field but also for anyone interested in the intersection of healthcare and business leadership. This episode is a must-listen for insights from one of the industry's most respected figures.
LEARN MORE AND JOIN THE ALPHA COMMUNITY:
FOLLOW JOHN WHEELER:
FOLLOW ED WILLIAMS III, MD, FACS:
https://www.instagram.com/edwin.williams.md/
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| 12 Oct 2023 | 025: Carly May | Leading with Authenticity | 00:56:32 | |
Dive into the latest episode of "The Great Friends Podcast" where host John Wheeler, CEO of Alpha Aesthetics Partners, invites Carly May, CEO of Esthetics Center, for a candid discussion on leadership and organizational strategy. Recorded in-person, John and Carly share tangible insights from their time managing the Esthetics Center together, providing a rare glimpse into the practicalities of leading a successful business in the aesthetic industry. In this episode, listeners will extract valuable takeaways on leadership strategies, including how to lead with a carrot, not a stick, authentic leadership practices, circumventing division within a team, and communicating the ‘why’ behind decisions. Additionally, they unravel the philosophy of "disagree but commit" and discuss strategies they implemented to build a resilient culture and robust financial framework at Esthetics Center. Tune in for a straightforward, insightful conversation brimming with applicable advice for leaders and entrepreneurs alike.
FOLLOW CARLY MAY: https://www.linkedin.com/in/carly-may-38b823183/
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| 31 Jan 2024 | 040: Jason Johnson | Rethinking Before & After Photography | 00:38:56 | |
In this insightful episode of "The Great Friends Podcast," host John Wheeler, CEO of Alpha Aesthetics Partners, engages in a thought-provoking conversation with Jason Johnson, a master photographer and the visionary CEO of Simple Studios. Johnson addresses a critical yet often neglected issue in the medical aesthetics industry: the challenges of before-and-after photography. He introduces his innovative solution, Simple Studios, which offers a seamless, high-tech approach to capturing transformative aesthetic treatments. Wheeler and Johnson discuss the importance of accurately showcasing treatment results and the impact it has on attracting and retaining clients. This episode promises to be a concise and actionable exploration of how Simple Studios is revolutionizing before-and-after photography in aesthetics, providing practitioners with the tools to professionally present their work and enhance their practice's visual appeal.
LEARN MORE AND JOIN THE ALPHA COMMUNITY:
https://www.simplestudios.pro/
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| 07 Aug 2024 | 062: Phil Sitter | Mastering Time Management and Flow State as a CEO or Business Owner | 01:04:23 | |
| 23 Jun 2023 | 009: Moises Chacon | Master the Art of the Consultation & Increase Provider Sales | 00:54:07 | |
| 06 Nov 2024 | 070: Karin Durham | Building a People-First Culture | 00:54:40 | |
In the latest episode of "The Great Friends Podcast," John Wheeler sits down with Karin Durham, Chief Human Resources Officer at Alpha, to delve into the people-centric strategies that fuel Alpha’s success. With a career spanning high-level HR roles at Jamba Juice, Forever 21, and Bare Minerals, Karin brings a wealth of knowledge on cultivating strong teams, navigating fast-paced growth, and crafting a culture that resonates with employees. Throughout the conversation, Karin emphasizes the importance of “knowing your people”—understanding who they are, what they need, and aligning these insights with the organization’s goals. She also shares fascinating stories from her career, illustrating how the unique personalities of founders and leaders impact a company’s direction and culture. Whether you’re a business owner looking to strengthen your team or an HR professional seeking inspiration, this episode offers valuable takeaways on the art of building a resilient, people-first organization.
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| 31 May 2023 | 003: Audrey Neff | Skyrocket Your Public Speaking Career | 01:10:44 | |
Ready to start public speaking but unsure where to start? Join our host, John Wheeler, and international speaker and Director of Marketing at PatientNow, Audrey Neff, in an episode tailored to launching your public speaking career. Audrey is an expert in presenting, as she speaks at 25-30 conferences/events per year, totaling her impressive lecture count to about 40 annually! In this episode, John and Audrey unpack the entire process of starting your career as a public speaker. They tease out her strategy and tactics around choosing a show, submitting abstracts, and what preparing for these shows looks like. Audrey also offers practical advice that makes it achievable to speak at conferences, so you will walk away from this podcast with clear and concrete steps for writing abstracts and scoring speaking gigs! FOLLOW ALPHA AESTHETICS PARTNERS: FOLLOW AUDREY NEFF: https://www.linkedin.com/in/audreyneff/ https://www.instagram.com/audreyneff_/
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