The Good Press Pod (Good Press Podcast)
Explorez tous les épisodes de The Good Press Pod
| Date | Titre | Durée | |
|---|---|---|---|
| 11 Mar 2024 | Ep. 001: Welcome to the Good Press Pod | 00:19:19 | |
Ready to elevate your influence, amplify your impact, and get Good Press for your good work? You’ve come to the right place. Welcome to The Good Press Pod, your purpose-driven PR podcast. Every Monday, join your host and founder of Good Press, Lindsey Habenicht, as she shares tactical public relations tools to help entrepreneurs tell their stories, grow their business, and make a meaningful difference. In this episode, Lindsey introduces the Good Press Pod, gives a high-level overview of public relations, shares her personal journey from political communications to founding Good Press, and emphasizes the importance of thought leadership in shaping a compelling PR strategy. Here’s a peek at what’s in the episode: [00:03:45] - Lindsey discusses her career pathway from political communications to leading a nonprofit, and the desire for more impact-driven work. [00:09:06] - Lindsey explains how she reimagined public relations as a way of using influence to inspire impact. [00:11:27] Lindsey shares the role of public relations to build authenticity, \relationships, and loyalty, and outlines a plan of action where meaningful messaging is woven into your brand DNA. [00:15:07] Lindsey gives her best advice for crafting a public relations strategy from scratch, leaning on thought leadership and legacy building. Grab your notepad and listen in to the very first episode of The Good Press Pod! ### Say hi! DM us on Instagram and share your favorite moments from this episode so we can connect! Love The Good Press Pod? Please consider rating the show and leaving a review to help us move forward and create more meaningful content for you! Download our FREE Good Press Social Impact PR Playbook to start your impact-focused PR strategy today. Get the latest and greatest from The Good Press Pod straight to your inbox. Join our email list! Interested in working with the Good Press team in 2024? Check out our client interest form. Connect with Host, Lindsey: LinkedIn | Instagram Follow Good Press on Socials: LinkedIn | Instagram This podcast is an MHH Media production. Get to know MHH Media! Want more fun marketing content? Check out the Marketing Happy Hour podcast. | |||
| 08 Jul 2024 | Ep. 018: Meaningful Public Relations for Mission-Driven Organizations with Alexson Calahan of Small Adventures Communications | 00:34:46 | |
Ready to elevate your influence, amplify your impact, and get Good Press for your good work? You’ve come to the right place. Welcome to The Good Press Pod, your purpose-driven PR podcast. Every Monday, join your host and founder of Good Press, Lindsey Habenicht, as she shares tactical public relations tools to help entrepreneurs tell their stories, grow their business, and make a meaningful difference. Today, we're talking with Alexson Calahan, Founder of Small Adventures Communications. We delve into the essence of effective storytelling in non-profit and mission-based organizations, the ethical considerations involved, and practical strategies for business owners looking to engage their audience and potential clients. We also discuss the importance of trauma-informed storytelling and why a clear call to action is crucial. Plus, we’ll touch on fun anecdotes about groundhogs and PR...but you'll have to listen to find out what we mean. Ready to dive in? Here’s a peek at what’s in the episode: [00:07:05] - Learn about the challenges nonprofits face when it comes to public relations and storytelling. [00:10:31] - Discover the power of impactful storytelling and ethical considerations in health narratives, including trauma-informed storytelling. [00:17:09] - Learn how consent and personal narrative control play a significant role in online storytelling. [00:18:03] - Understand the impact of keeping people at the center and how personal stories drive public relations. [00:27:13] - Understand the ways in which business owners can support nonprofits for impact, including the benefits of fostering partnerships with nonprofit organizations, [00:29:06] - Hear about Alexson's connection between career and impact, as well as the importance of leaving a lasting legacy. Grab your notepad and join us for The Good Press Pod! ### Want more from Alexson? Visit the Small Adventures Communications website (and check out that logo!). Want to connect with Alexson on socials? Follow along LinkedIn! ### Say hi! DM us on Instagram and share your favorite moments from this episode so we can connect! Love The Good Press Pod? Please follow and consider rating the show and leaving a review to help us move forward and create more meaningful content for you! Download our FREE Good Press Social Impact PR Playbook to start your impact-focused PR strategy today. Get the latest and greatest from The Good Press Pod straight to your inbox. Join our email list! Interested in working with the Good Press team in 2024? Check out our client interest form. Connect with Host, Lindsey: LinkedIn | Instagram Follow Good Press on Socials: LinkedIn | Instagram This podcast is an MHH Media production. Get to know MHH Media! Want more fun marketing content? Check out the Marketing Happy Hour podcast. | |||
| 10 Jun 2024 | Ep. 014: The Power of Podcasting with Jamie Muffett, Podcast Producer | 00:42:01 | |
Ready to elevate your influence, amplify your impact, and get Good Press for your good work? You’ve come to the right place. Welcome to The Good Press Pod, your purpose-driven PR podcast. Every Monday, join your host and founder of Good Press, Lindsey Habenicht, as she shares tactical public relations tools to help entrepreneurs tell their stories, grow their business, and make a meaningful difference. Today, we're thrilled to have Jamie Muffett join us—a podcasting expert with over 20 years in professional audio and production and owner of RPS Production. Jamie has worked alongside high-profile celebrities like Nicole Kidman, Sir Patrick Stewart, Natalie Portman, and Reese Witherspoon. We'll explore the unique qualities that make podcasting a powerful medium, the importance of authenticity, and how to tailor podcast content to both the audience and business goals. Jamie also shares invaluable advice on creating high-quality audio environments, overcoming interview jitters, and focusing on the essential message rather than just the equipment. Whether you're an avid podcaster, a business exploring new marketing tools, or simply curious about the growing influence of this medium, this episode is packed with insights to help you stand out in the crowded podcast market. Ready to dive in? Here’s a peek at what’s in the episode: [00:00:00] - Learn about podcasting and production from Jamie Muffett, an expert with over 20 years of experience in professional audio, music industry, audio post, voiceover, and podcasting, who has worked with celebrities like Nicole Kidman and Reese Witherspoon. [00:09:42] - Learn how education enhances company podcasts, understand the value of offering educational content, and recognize the importance of providing value to listeners. [00:13:02] - Discover the power of podcasting for networking, realize the potential of inviting guests, and understand the benefits of podcasting for validation. [00:15:51] - Understand the importance of authenticity in content, learn to tailor content to the listenership, and discover the limitless formats for content creation. [00:23:35] - Learn how podcasts are evolving and why targeting audiences is crucial. [00:26:54] - Understand the importance of audience mindset and learn how to create engaging podcast content by prioritizing the audience's needs and building a structured, flexible approach to encourage listener retention and strategically grow the podcast over time. [00:28:55] - Understand the importance of consistency in building a listener base. [00:39:49] - Embrace the message, not the microphone; understand the importance of sharing boldly, learning and growing from early experiences. Grab your notepad and join us for The Good Press Pod! ### Want to connect with Jamie? Instagram: https://www.instagram.com/jamiemuffett/ LinkedIn: https://www.linkedin.com/in/jamiemuffett/ OR visit his website, https://www.rps-audio.com/ ### Say hi! DM us on Instagram and share your favorite moments from this episode so we can connect! Love The Good Press Pod? Please follow and consider rating the show and leaving a review to help us move forward and create more meaningful content for you! Download our FREE Good Press Social Impact PR Playbook to start your impact-focused PR strategy today. Get the latest and greatest from The Good Press Pod straight to your inbox. Join our email list! Interested in working with the Good Press team in 2024? Check out our client interest form. Connect with Host, Lindsey: LinkedIn | Instagram Follow Good Press on Socials: LinkedIn | Instagram This podcast is an MHH Media production. Get to know MHH Media! Want more fun marketing content? Check out the Marketing Happy Hour podcast. | |||
| 13 May 2024 | Ep. 010: Impact Case Study | How to Turn a Personal Challenge into Public Change with Erica Feggeler of Low Ultraviolet | 00:35:04 | |
Ready to elevate your influence, amplify your impact, and get Good Press for your good work? You’ve come to the right place. Welcome to The Good Press Pod, your purpose-driven PR podcast. Every Monday, join your host and founder of Good Press, Lindsey Habenicht, as she shares tactical public relations tools to help entrepreneurs tell their stories, grow their business, and make a meaningful difference. Today on the Good Press Pod, Lindsey chats with Erica Feggeler, the CEO and founder of Low Ultraviolet, a revolutionary UPF 50+ lifestyle brand. From her mother’s melanoma diagnosis to creating stylish, sun-protective apparel, we dive into Erica's impact-driven story as she works to builds a community vested in skin cancer awareness. Ready? Here’s a peek at what’s in the episode: [00:05:23] - Meet Erica and learn how a single phone all reshaped her priorities and led her down a path of entrepreneurship. [00:08:58] - Discover the ways she uses her personal challenge to advocate for change, helping aid in skin cancer research. [00:11:42] - Learn how impactful business is amplified through collaboration and conversation with partners, which can be applied to all industries. [00:14:51] - Discover the ways Low Ultraviolet uses their impact-driven public relations to prioritize listening and relationship building. [00:18:15] - Learn tactical tips for how to engage, not just sell, including Erica's best practices for building connection and community nurturing. [00:34:13] - Hear about how you can support Low Ultraviolet this May for Skin Cancer and Melanoma Awareness Month. Grab your notepad and join us for The Good Press Pod! ### Want to learn about our guest, Erica, and her business, Low Ultraviolet?
Looking for another great podcast? Check out The Ultraviolet Tide every Tuesday for a healthy dose of skincare tips and tricks, lifestyle advice, and skin cancer + melanoma advocacy. May is Skin Cancer and Melanoma Awareness Month. Learn about how you can protect yourself and support others by visiting The Ultraviolet Tide. ### Say hi! DM us on Instagram and share your favorite moments from this episode so we can connect! Love The Good Press Pod? Please follow and consider rating the show and leaving a review to help us move forward and create more meaningful content for you! Download our FREE Good Press Social Impact PR Playbook to start your impact-focused PR strategy today. Get the latest and greatest from The Good Press Pod straight to your inbox. Join our email list! Interested in working with the Good Press team in 2024? Check out our client interest form. Connect with Host, Lindsey: LinkedIn | Instagram Follow Good Press on Socials: LinkedIn | Instagram This podcast is an MHH Media production. Get to know MHH Media! Want more fun marketing content? Check out the Marketing Happy Hour podcast. | |||
| 20 May 2024 | Ep. 011: Impact Case Study | Creating High-Performance, Healthy Team Cultures with Leadership Coach Haley Grayless | 00:35:47 | |
Ready to elevate your influence, amplify your impact, and get Good Press for your good work? You’ve come to the right place. Welcome to The Good Press Pod, your purpose-driven PR podcast. Every Monday, join your host and founder of Good Press, Lindsey Habenicht, as she shares tactical public relations tools to help entrepreneurs tell their stories, grow their business, and make a meaningful difference. Today on the Good Press Pod, Lindsey chats with Haley Grayless of Vaxa Collective to explore the transformative power of leadership. Whether you're a business leader, a budding entrepreneur, or simply interested in personal growth and ethical business practices, this episode is packed with advice on cultivating a positive impact from within, leading bravely through uncomfortable situations, and the overall importance of relationship building in public relations. Ready? Here’s a peek at what’s in the episode: [00:06:20] Explore the impact of fostering healthy teams and creating positive change. [00:11:08] Understand the practice of addressing challenges with curiosity and assuming positive intent as key strategies to foster healthy teams. [00:18:16] Dive into the significance of employee turnover and learn to recognize the influence of relationships in organizations. [00:22:15] Learn helpful tips for effective management in fostering healthy teams and developing positive team culture. [00:31:33] Explore revolutionary self-guided leadership for healthy teams. Grab your notepad and join us for The Good Press Pod! ### Want to learn about our guest, Haley, and her work at Vaxa Collective?
### Say hi! DM us on Instagram and share your favorite moments from this episode so we can connect! Love The Good Press Pod? Please follow and consider rating the show and leaving a review to help us move forward and create more meaningful content for you! Download our FREE Good Press Social Impact PR Playbook to start your impact-focused PR strategy today. Get the latest and greatest from The Good Press Pod straight to your inbox. Join our email list! Interested in working with the Good Press team in 2024? Check out our client interest form. Connect with Host, Lindsey: LinkedIn | Instagram Follow Good Press on Socials: LinkedIn | Instagram This podcast is an MHH Media production. Get to know MHH Media! Want more fun marketing content? Check out the Marketing Happy Hour podcast. | |||
| 06 May 2024 | Ep. 009: YOU ARE NEWSWORTHY!! | 00:14:03 | |
Ready to elevate your influence, amplify your impact, and get Good Press for your good work? You’ve come to the right place. Welcome to The Good Press Pod, your purpose-driven PR podcast. Every Monday, join your host and founder of Good Press, Lindsey Habenicht, as she shares tactical public relations tools to help entrepreneurs tell their stories, grow their business, and make a meaningful difference. On this mini episode of the pod, we're channeling our inner motivational speaker and doubling down on one key message: you are newsworthy. With one in four U.S. businesses not making it past their first year, simply being here is newsworthy. Join Lindsey as she delves into the essence of self-value and the intrinsic newsworthiness of every entrepreneur, urging listeners to embrace their unique stories, harness the full potential of public relations, amplify their voice, and grow their business. Ready to dive in? Here’s a peek at what’s in the episode: [00:01:24] - Lindsey outlines the conversation she's been having with small business owners across the country (PS: everyone wonders if they're worth it). [00:04:53] Lindsey discusses the childlike ability to put on a show and ask for recognition, but the way that as self-awareness grows our self-confidence dissipates. [00:08:35] - Lindsey discusses how personal experiences are often the starting point of a story worth telling, urging recognition of their impact on how we run our businesses. [00:08:46] - Learn how celebrating this impact empowers us to take centerstage. [00:10:53] - Work through a personal timeline exercise to help find your unique news angle. [00:13:11] Believe that you're a thought leader (like really believe it!!). Grab your notepad and join us for The Good Press Pod! ### Say hi! DM us on Instagram and share your favorite moments from this episode so we can connect! Love The Good Press Pod? Please follow and consider rating the show and leaving a review to help us move forward and create more meaningful content for you! Download our FREE Good Press Social Impact PR Playbook to start your impact-focused PR strategy today. Get the latest and greatest from The Good Press Pod straight to your inbox. Join our email list! Interested in working with the Good Press team in 2024? Check out our client interest form. Connect with Host, Lindsey: LinkedIn | Instagram Follow Good Press on Socials: LinkedIn | Instagram This podcast is an MHH Media production. Get to know MHH Media! Want more fun marketing content? Check out the Marketing Happy Hour podcast. | |||
| 29 Apr 2024 | Ep. 008: Defining Your Brand Through A Signature Approach | 00:25:41 | |
Ready to elevate your influence, amplify your impact, and get Good Press for your good work? You’ve come to the right place. Welcome to The Good Press Pod, your purpose-driven PR podcast. Every Monday, join your host and founder of Good Press, Lindsey Habenicht, as she shares tactical public relations tools to help entrepreneurs tell their stories, grow their business, and make a meaningful difference. If you've ever wondered how to stand out as an expert in your field, you won't want to miss this episode! Today on the Good Press Pod, we'll explore what a signature approach is, why you need one, and how it can drastically enhance your visibility and authority in your industry. No matter your business or the clients you serve, you'll learn how to create a unique method that resonates deeply with your audience and sets you apart from the competition. Ready to dive in? Here’s a peek at what’s in the episode: [00:05:21] - How repeatedly citing your signature approach drives credibility, clicks, and awareness (and what Lindsey's signature approach looks like in detail). [00:11:05] - Run through samples of signature approaches for different industries to help brainstorm. [00:17:27] - Learn why developing a unique signature approach is essential for standing out in your industry. Hint: it's uniquely yours and can't be Googled. [00:23:43] - Understand how to utilize a signature approach in your public relations strategy, including how to pitch to podcasts as a lead magnet to attract potential clients. Grab your notepad and join us for The Good Press Pod! ### Say hi! DM us on Instagram and share your favorite moments from this episode so we can connect! Love The Good Press Pod? Please follow and consider rating the show and leaving a review to help us move forward and create more meaningful content for you! Download our FREE Good Press Social Impact PR Playbook to start your impact-focused PR strategy today. Get the latest and greatest from The Good Press Pod straight to your inbox. Join our email list! Interested in working with the Good Press team in 2024? Check out our client interest form. Connect with Host, Lindsey: LinkedIn | Instagram Follow Good Press on Socials: LinkedIn | Instagram This podcast is an MHH Media production. Get to know MHH Media! Want more fun marketing content? Check out the Marketing Happy Hour podcast. | |||
| 01 Apr 2024 | Ep. 004: Pack a Punch with Messaging that Matters | 00:33:44 | |
Ready to elevate your influence, amplify your impact, and get Good Press for your good work? You’ve come to the right place. Welcome to The Good Press Pod, your purpose-driven PR podcast. Every Monday, join your host and founder of Good Press, Lindsey Habenicht, as she shares tactical public relations tools to help entrepreneurs tell their stories, grow their business, and make a meaningful difference. Are you ready to discover how to turn YOUR unique story into a powerful messaging strategy that resonates with audiences and sets you apart? In this episode of the Good Press Pod, we're talking about crafting a powerful messaging strategy – a compass for your brand's voice and vision. We've got a lot to cover! From the actionable insights of AI tools like Chat GPT, to the importance of staying true to your natural communication style, it all starts here. Ready to dive in? Here’s a peek at what’s in the episode: [00:00:01] - Lindsey shares why you need a messaging strategy (before anything else!). [00:05:13] - Uncover how the messaging strategy shapes brand identity by reinforcing brand values, personality, and differentiation through consistent communication. [00:07:44] - Deep dive into Lindsey's unique messaging brainstorm (also known as impact coaching sessions!) to get to the heart of the story, [00:17:23] - Learn to define personal mission, business vision, and objectives for impactful messaging. [00:18:55] - Consider your audience and identify their needs for engagement and growth. [00:25:01] - Get tips for championing Chat GPT for creativity and editing support. [00:31:38] - Understand that messaging is an iterative process and how to evaluate and adjust your strategy. Grab your notepad and join us for The Good Press Pod! ### Say hi! DM us on Instagram and share your favorite moments from this episode so we can connect! Love The Good Press Pod? Please follow and consider rating the show and leaving a review to help us move forward and create more meaningful content for you! Download our FREE Good Press Social Impact PR Playbook to start your impact-focused PR strategy today. P.S. This is Lindsey's signature approach in action! Get the latest and greatest from The Good Press Pod straight to your inbox. Join our email list! Interested in working with the Good Press team in 2024? Check out our client interest form. Connect with Host, Lindsey: LinkedIn | Instagram Follow Good Press on Socials: LinkedIn | Instagram This podcast is an MHH Media production. Get to know MHH Media! Want more fun marketing content? Check out the Marketing Happy Hour podcast. | |||
| 01 Jul 2024 | Ep. 017: Become an Expert Storyteller for Your Brand | 00:19:11 | |
Ready to elevate your influence, amplify your impact, and get Good Press for your good work? You’ve come to the right place. Welcome to The Good Press Pod, your purpose-driven PR podcast. Every Monday, join your host and founder of Good Press, Lindsey Habenicht, as she shares tactical public relations tools to help entrepreneurs tell their stories, grow their business, and make a meaningful difference. Today we're talking all about the art of storytelling in public relations and how crafting compelling narratives can drive success and build meaningful connections with your audience. We'll explore the essential elements that make stories powerful—from relatability and authenticity to emotional engagement and clear messaging. Plus, we'll discuss practical strategies for integrating storytelling into your PR efforts, highlighting the impact it can have on your brand. Ready to dive in? Here’s a peek at what’s in the episode: [00:05:12] - Learn how authenticity builds trust in PR and sales. [00:07:11] - Discover how to engage emotions and stimulate oxytocin production, utilizing storytelling to increase empathy. [00:12:23] - Hear the ways that stories build trust and loyalty, helping to convey complex information effectively. [00:13:53] - Follow a case study to learn how companies use emotional storytelling in marketing. [00:17:32] - Discover how storytelling works into your marketing mix, specifically with the use of user-generated content. Grab your notepad and join us for The Good Press Pod! ### Say hi! DM us on Instagram and share your favorite moments from this episode so we can connect! Love The Good Press Pod? Please follow and consider rating the show and leaving a review to help us move forward and create more meaningful content for you! Download our FREE Good Press Social Impact PR Playbook to start your impact-focused PR strategy today. Get the latest and greatest from The Good Press Pod straight to your inbox. Join our email list! Interested in working with the Good Press team in 2024? Check out our client interest form. Connect with Host, Lindsey: LinkedIn | Instagram Follow Good Press on Socials: LinkedIn | Instagram This podcast is an MHH Media production. Get to know MHH Media! Want more fun marketing content? Check out the Marketing Happy Hour podcast. | |||
| 08 Apr 2024 | Ep. 005: Impact Case Study | Empowering Women in Business with Andrea Mac of Prequal | 00:32:26 | |
Ready to elevate your influence, amplify your impact, and get Good Press for your good work? You’ve come to the right place. Welcome to The Good Press Pod, your purpose-driven PR podcast. Every Monday, join your host and founder of Good Press, Lindsey Habenicht, as she shares tactical public relations tools to help entrepreneurs tell their stories, grow their business, and make a meaningful difference. Today on the Good Press Pod, we're joined by Andrea Mac of Prequal for an Impact Case Study. Andrea is changing the game for women entrepreneurs and rewriting the rules of revenue generation. In this episode, we delve into Andrea’s transformative approach to empowering women through effective sales training, some of the pressing trends in PR (like the urgency for transparency and authentic storytelling that connects with our communities!), and how integrating an impact plan into your business model isn't just beneficial—it's essential. Ready to dive in? Here’s a peek at what’s in the episode: [00:00:01] - Lindsey introduces Andrea Mac, founder and lead Growth Strategist of Prequal. [00:05:06] - Andrea shares her impact-focus and passion for empowering women economically. [00:08:43] - Andrea discusses her belief in the power of storytelling and modeling the behaviors she teaches. [00:13:36] - Andrea highlights the various levels of impact, from getting tools into the hands of consumers to connecting with other individuals or businesses who care about the same things. [00:16:00] - Andrea underscores the importance of impact planning, just like you would create a fitness plan or a marketing plan. [00:17:44] - Listeners learn how to prioritize individual impact, measuring both qualitatively and quantitatively. [00:28:18] - Andrea shares how the public increasingly seeks authentic, relatable media connections, necessitating a shift in public relations to genuinely connect with communities and drive meaningful work. [00:30:44] - Andrea shares how to connect with the free resources made available at theprequal.com Grab your notepad and join us for The Good Press Pod! Like what you hear? Stay in the loop!
### Say hi! DM us on Instagram and share your favorite moments from this episode so we can connect! Love The Good Press Pod? Please follow and consider rating the show and leaving a review to help us move forward and create more meaningful content for you! Download our FREE Good Press Social Impact PR Playbook to start your impact-focused PR strategy today. Get the latest and greatest from The Good Press Pod straight to your inbox. Join our email list! Interested in working with the Good Press team in 2024? Check out our client interest form. Connect with Host, Lindsey: LinkedIn | Instagram Follow Good Press on Socials: LinkedIn | Instagram This podcast is an MHH Media production. Get to know MHH Media! Want more fun marketing content? Check out the Marketing Happy Hour podcast. | |||
| 15 Apr 2024 | Ep. 006: Using Social Media to Power Your PR | 00:28:20 | |
Ready to elevate your influence, amplify your impact, and get Good Press for your good work? You’ve come to the right place. Welcome to The Good Press Pod, your purpose-driven PR podcast. Every Monday, join your host and founder of Good Press, Lindsey Habenicht, as she shares tactical public relations tools to help entrepreneurs tell their stories, grow their business, and make a meaningful difference. Today on the Good Press Pod, Lindsey offers tangible ways to build social media into your public relations campaign, and vice versa! Learn tips on avoiding trend traps, crafting impactful content, and using social media as a compelling catalog of your achievements to propel your public relations campaigns. Plus, learn why conscious consumerism demands that brands not only do good but share the stories of that good work! Ready to dive in? Here’s a peek at what’s in the episode: [00:02:51] - Hear why we integrate public relations and social media for greater impact. [00:05:22] - Learn how social media content calendars can inform your pitch calendar to maximize engagement. [00:08:54] - Understand the alignment between doing good and business promotion through social media and traditional public relations. [00:11:59] - Define the Social Impact Storytelling cycle and how social media kickstarts the process. [00:16:52] - Differentiate between meaningful impact and clout chasing! [00:20:58] - Review a Nike and Dove case study to see impact PR play out on a professional level. [00:24:59] - Gather tips on using a nine grid to manage your social media presence without feeling overwhelmed. [00:26:30] - Understand what it looks like to stay true to your brand across all mediums. Grab your notepad and join us for The Good Press Pod! ### Say hi! DM us on Instagram and share your favorite moments from this episode so we can connect! Love The Good Press Pod? Please follow and consider rating the show and leaving a review to help us move forward and create more meaningful content for you! Download our FREE Good Press Social Impact PR Playbook to start your impact-focused PR strategy today. Get the latest and greatest from The Good Press Pod straight to your inbox. Join our email list! Interested in working with the Good Press team in 2024? Check out our client interest form. Connect with Host, Lindsey: LinkedIn | Instagram Follow Good Press on Socials: LinkedIn | Instagram This podcast is an MHH Media production. Get to know MHH Media! Want more fun marketing content? Check out the Marketing Happy Hour podcast. | |||
| 25 Mar 2024 | Ep. 003: Public Relations 101 | 00:28:29 | |
Ready to elevate your influence, amplify your impact, and get Good Press for your good work? You’ve come to the right place. Welcome to The Good Press Pod, your purpose-driven PR podcast. Every Monday, join your host and founder of Good Press, Lindsey Habenicht, as she shares tactical public relations tools to help entrepreneurs tell their stories, grow their business, and make a meaningful difference. In this episode of the Good Press Pod, we break down the foundational elements of public relations: what is it, how do I use it, and why does it matter? Lindsey highlights the evolution of PR in the digital age and offers practical tips for small business owners, nonprofit leaders, and influencers to leverage PR tactics, even without a publicist or a large marketing budget. Ready to dive in? Here’s a peek at what’s in the episode: [00:00:01] - Lindsey shares the definition of modern public relations. [00:05:28] - She explains how to make PR accessible at any level of business. [00:07:36] - Learn why crafting an impactful messaging strategy is a critical first step for PR success. [00:10:43] - Brainstorm brand activation strategies that enhance your publicity and engage people in real time. [00:16:00] - Gain an understanding of how public relations fits into your existing marketing strategy. [00:23:25] - Understand how thought leadership serves as a launch pad. [00:26:12] - Hear a high level overview of the media pitching process, from story to solution. Grab your notepad and join us for The Good Press Pod! ### Say hi! DM us on Instagram and share your favorite moments from this episode so we can connect! Love The Good Press Pod? Please follow and consider rating the show and leaving a review to help us move forward and create more meaningful content for you! Download our FREE Good Press Social Impact PR Playbook to start your impact-focused PR strategy today. P.S. This is Lindsey's signature approach in action! Get the latest and greatest from The Good Press Pod straight to your inbox. Join our email list! Interested in working with the Good Press team in 2024? Check out our client interest form. Connect with Host, Lindsey: LinkedIn | Instagram Follow Good Press on Socials: LinkedIn | Instagram This podcast is an MHH Media production. Get to know MHH Media! Want more fun marketing content? Check out the Marketing Happy Hour podcast. | |||
| 18 Mar 2024 | Ep. 002: Personal Branding for PR Success | 00:27:15 | |
Ready to elevate your influence, amplify your impact, and get Good Press for your good work? You’ve come to the right place. Welcome to The Good Press Pod, your purpose-driven PR podcast. Every Monday, join your host and founder of Good Press, Lindsey Habenicht, as she shares tactical public relations tools to help entrepreneurs tell their stories, grow their business, and make a meaningful difference. In this episode, Lindsey breaks down the fundamentals of personal branding, thought leadership, and the concept of a signature approach. With practical insights and actionable advice, this episode provides a foundational understanding of the pivotal role personal branding plays in public relations. Tune in and explore how your personal brand can elevate your impact and propel your business forward today! Here’s a peek at what’s in the episode: [00:00:01] - Lindsey emphasizes the importance of maintaining a consistent personal brand across all platforms, both in-person and online. [00:03:40] - Lindsey stresses the value of crafting a unique legacy statement as a key component of personal branding strategy. [00:13:08] Lindsey encourages individuals to become an expert in a specific niche within their industry to kickstart thought leadership. [00:20:18] Lindsey discusses the importance of a meaningful signature approach and provides an example of what this looks like in her business. Grab your notepad and join us for The Good Press Pod! ### Say hi! DM us on Instagram and share your favorite moments from this episode so we can connect! Love The Good Press Pod? Please follow and consider rating the show and leaving a review to help us move forward and create more meaningful content for you! Download our FREE Good Press Social Impact PR Playbook to start your impact-focused PR strategy today. P.S. This is Lindsey's signature approach in action! Get the latest and greatest from The Good Press Pod straight to your inbox. Join our email list! Interested in working with the Good Press team in 2024? Check out our client interest form. Connect with Host, Lindsey: LinkedIn | Instagram Follow Good Press on Socials: LinkedIn | Instagram This podcast is an MHH Media production. Get to know MHH Media! Want more fun marketing content? Check out the Marketing Happy Hour podcast. | |||
| 15 Jul 2024 | Ep. 019: Help! I'm Rebuilding My Business In A New City | 00:16:42 | |
Ready to elevate your influence, amplify your impact, and get Good Press for your good work? You’ve come to the right place. Welcome to The Good Press Pod, your purpose-driven PR podcast. Every Monday, join your host and founder of Good Press, Lindsey Habenicht, as she shares tactical public relations tools to help entrepreneurs tell their stories, grow their business, and make a meaningful difference. Today's episode is rooted in a personal update about some major life changes, including an exciting move to Austin, Texas. Tune in to hear how Lindsey is adapting her business, Good Press, to this new chapter. We’ll dive into the strategies she's using to introduce herself to a new community, the unique offerings she's tailoring for local small businesses, and the importance of resilience in managing life and work. Don't miss it! It's the last episode before the Good Press Pod goes on summer break. We'll be back in September! ### Say hi! DM us on Instagram and share your favorite moments from this episode so we can connect! Love The Good Press Pod? Please follow and consider rating the show and leaving a review to help us move forward and create more meaningful content for you! Download our FREE Good Press Social Impact PR Playbook to start your impact-focused PR strategy today. Get the latest and greatest from The Good Press Pod straight to your inbox. Join our email list! Interested in working with the Good Press team in 2024? Check out our client interest form. Connect with Host, Lindsey: LinkedIn | Instagram Follow Good Press on Socials: LinkedIn | Instagram This podcast is an MHH Media production. Get to know MHH Media! Want more fun marketing content? Check out the Marketing Happy Hour podcast. | |||
| 22 Apr 2024 | Ep. 007: Impact Case Study | Prioritizing Relationships for Better Business with Annie Sim of The Table Less Traveled | 00:46:04 | |
Ready to elevate your influence, amplify your impact, and get Good Press for your good work? You’ve come to the right place. Welcome to The Good Press Pod, your purpose-driven PR podcast. Every Monday, join your host and founder of Good Press, Lindsey Habenicht, as she shares tactical public relations tools to help entrepreneurs tell their stories, grow their business, and make a meaningful difference. Today on the Good Press Pod, Lindsey chats with Annie Sim, the founder and Chief Eating Officer of The Table Less Traveled. Listen in to discover the art of building meaningful connections as we delve into the universal strategies that turn relationships into entrepreneurial success. From understanding the importance of community building in business to the actionable insights for entrepreneurs aiming to weave a network of meaningful partnerships, this episode offers up a case study we can all learn from. Ready to dive in? Here’s a peek at what’s in the episode: [00:04:51] - Learn about Annie's career path characterized by openness, curiosity, and self-reflection. [00:09:18] - Hear from Annie about the values The Table Less Traveled is built on, and how her travel company extends beyond tourism. [00:21:11] - Follow along The Table Less Traveled's journey, as Annie shares how they pivoted during and after the pandemic to stay connected with customers and partners as they dialed in their unique zone of influence. [00:24:35] - Get the inside scoop on TLT's marketing strategy, which focuses on early decision-making and relationship building. [00:32:38] - Explore a case study of how public relations positively impacts Annie's business by establishing trust, building SEO, and providing continued communication. [00:43:57] - Connect with Annie, as she shares how "entrepreneurship can be tough, but you are not alone in this journey...If you're an entrepreneur in need of support, don't hesitate to reach out for help and encouragement." Grab your notepad and join us for The Good Press Pod! ### Want to learn about our guest, Annie, and The Table Less Traveled?
### Say hi! DM us on Instagram and share your favorite moments from this episode so we can connect! Love The Good Press Pod? Please follow and consider rating the show and leaving a review to help us move forward and create more meaningful content for you! Download our FREE Good Press Social Impact PR Playbook to start your impact-focused PR strategy today. Get the latest and greatest from The Good Press Pod straight to your inbox. Join our email list! Interested in working with the Good Press team in 2024? Check out our client interest form. Connect with Host, Lindsey: LinkedIn | Instagram Follow Good Press on Socials: LinkedIn | Instagram This podcast is an MHH Media production. Get to know MHH Media! Want more fun marketing content? Check out the Marketing Happy Hour podcast. | |||
| 03 Jun 2024 | Ep. 013: Vanity Versus Value & Prioritizing the Metrics That Matter | 00:18:36 | |
Ready to elevate your influence, amplify your impact, and get Good Press for your good work? You’ve come to the right place. Welcome to The Good Press Pod, your purpose-driven PR podcast. Every Monday, join your host and founder of Good Press, Lindsey Habenicht, as she shares tactical public relations tools to help entrepreneurs tell their stories, grow their business, and make a meaningful difference. Many business owners focus heavily on social media metrics like likes and followers, but true success lies in understanding how these engagements convert to real, tangible results. In this episode, Lindsey discusses the importance of pairing vanity with value, recognizing key performance indicators, and ensuring your marketing strategy emphasizes meaningful engagement and conversion. Ready to dive in? Here’s a peek at what’s in the episode: [00:04:33] - Discover how to prioritize value over vanity in your social media strategy for better results. [00:06:16] - Learn how to effectively prioritize value metrics to drive business growth. [00:10:59] - Understand how to incorporate call to action for marketing success. [00:16:08] - Recognize easy ways to ensure your marketing strategy prioritizes value and cohesiveness, and when to beware of vanity metrics driving strategy. [00:17:24] - Learn how to create a consistent messaging strategy that centers its focus on strong customer relationships that drive engagement. Grab your notepad and join us for The Good Press Pod! ### Say hi! DM us on Instagram and share your favorite moments from this episode so we can connect! Love The Good Press Pod? Please follow and consider rating the show and leaving a review to help us move forward and create more meaningful content for you! Download our FREE Good Press Social Impact PR Playbook to start your impact-focused PR strategy today. Get the latest and greatest from The Good Press Pod straight to your inbox. Join our email list! Interested in working with the Good Press team in 2024? Check out our client interest form. Connect with Host, Lindsey: LinkedIn | Instagram Follow Good Press on Socials: LinkedIn | Instagram This podcast is an MHH Media production. Get to know MHH Media! Want more fun marketing content? Check out the Marketing Happy Hour podcast. | |||
| 27 May 2024 | Ep. 012: So You Want to Rank on Google? → Boosting SEO with PR | 00:22:45 | |
Ready to elevate your influence, amplify your impact, and get Good Press for your good work? You’ve come to the right place. Welcome to The Good Press Pod, your purpose-driven PR podcast. Every Monday, join your host and founder of Good Press, Lindsey Habenicht, as she shares tactical public relations tools to help entrepreneurs tell their stories, grow their business, and make a meaningful difference. In this solo episode, host Lindsey delves into the vital role of public relations in enhancing your search engine optimization (SEO) and overall online presence. From keywords and backlinks to pitching podcasts and traditional media, Lindsey breaks down actionable strategies to boost your SEO. Discover how SEO can elevate your business by increasing visibility and credibility, ultimately connecting you with the audience that needs you most. Ready to dive in? Here’s a peek at what’s in the episode: [00:01:25] - Discover how public relations boosts SEO visibility. [00:03:29] - Learn to utilize backlinks for SEO strategy, highlighting the importance of PR in increasing your SEO. [00:08:15] - Gather tips on leveraging trending topics for content. [00:11:10] - Get tips for enhancing SEO with positive brand mentions. [00:15:48] - Learn how to leverage local media for credibility. [00:17:25] - Hear how Lindsey suggests her clients enhance SEO through impactful partnerships. [00:20:35] - Discover how to build trust through SEO, and how to tell the compelling stories that support it. Grab your notepad and join us for The Good Press Pod! ### Say hi! DM us on Instagram and share your favorite moments from this episode so we can connect! Love The Good Press Pod? Please follow and consider rating the show and leaving a review to help us move forward and create more meaningful content for you! Download our FREE Good Press Social Impact PR Playbook to start your impact-focused PR strategy today. Get the latest and greatest from The Good Press Pod straight to your inbox. Join our email list! Interested in working with the Good Press team in 2024? Check out our client interest form. Connect with Host, Lindsey: LinkedIn | Instagram Follow Good Press on Socials: LinkedIn | Instagram This podcast is an MHH Media production. Get to know MHH Media! Want more fun marketing content? Check out the Marketing Happy Hour podcast. | |||
| 17 Jun 2024 | Ep. 015: BTS with Good Press Client Michaela Farwell of Fairspring Design | 00:40:41 | |
Ready to elevate your influence, amplify your impact, and get Good Press for your good work? You’ve come to the right place. Welcome to The Good Press Pod, your purpose-driven PR podcast. Every Monday, join your host and founder of Good Press, Lindsey Habenicht, as she shares tactical public relations tools to help entrepreneurs tell their stories, grow their business, and make a meaningful difference. Today, we debut our new behind-the-scenes series, where we introduce you to Good Press clients who are working with Lindsey to bring PR into their marketing mix! Today, we’re excited to introduce Michaela Farwell, the visionary behind Fairspring Design and a current Good Press client! Michaela’s entrepreneurial journey is one of creativity and resilience — she transitioned from cosmetology to managing a floral and home store, to eventually finding her true passion in interior design. She not only launched a successful full-service interior design business but also spearheaded Fairspring Construction with her husband, handling every aspect of bringing their customers’ dreams to life. In this episode, we get real about the importance of finding your brand story. Michaela shares how the PR process has catapulted her to a place of confidence in her business, provides great tips for connecting with audiences. Whether you're just starting out or already have an established business, Michaela’s journey is full of inspiring moments and practical advice. Ready to dive in? Here’s a peek at what’s in the episode: [00:06:16] - Learn about Michaela’s background story and how a romantic milestone sparked a new passion for interior design. [00:10:57] - Explore the Fairspring Design services as they exist today. [00:16:01] - Hear the ways that the Good Press PR process helped Michaela take Fairspring Design to the next level through the process of refining the business' messaging strategy to effectively communicate the brand's story and objectives. [00:23:00] - Understand how storytelling in marketing impacts clients through shared emotions and experiences. Explore why Fairspring Design prioritizes personal connections and partnerships. [00:24:56] - Discover purpose-driven initiatives beyond monetary contributions. Learn how entrepreneurs like Michaela invest in their businesses while making an impact. [00:37:36] - Learn Michaela’s quick tips for event planning as part of your marketing mix. Grab your notepad and join us for The Good Press Pod! ### Want more from Michaela? Download her exclusive 5-step home styling guide! Want to connect with Michaela on socials? Follow along on Instagram / Pinterest, or visit the Fairspring Design website! ### Say hi! DM us on Instagram and share your favorite moments from this episode so we can connect! Love The Good Press Pod? Please follow and consider rating the show and leaving a review to help us move forward and create more meaningful content for you! Download our FREE Good Press Social Impact PR Playbook to start your impact-focused PR strategy today. Get the latest and greatest from The Good Press Pod straight to your inbox. Join our email list! Interested in working with the Good Press team in 2024? Check out our client interest form. Connect with Host, Lindsey: LinkedIn | Instagram Follow Good Press on Socials: LinkedIn | Instagram This podcast is an MHH Media production. Get to know MHH Media! Want more fun marketing content? Check out the Marketing Happy Hour podcast. | |||
| 04 Mar 2024 | Trailer: The Good Press Pod | 00:00:48 | |
Welcome to the Good Press Pod, your purpose-driven PR podcast, kicking off on March 11th. Each week, we'll meet at the intersection of impact and influence to talk about all things business and marketing, sharing stories, insights, and practical tools that empower entrepreneurs and business leaders like you to make a difference and get good press for your good work. I'm your host, Lindsey Habenicht, Founder and CEO of Good Press. | |||
| 24 Jun 2024 | Ep. 016: Building Impact-Driven Brands with Kate Fosson of Brand Pollinators | 00:35:41 | |
Ready to elevate your influence, amplify your impact, and get Good Press for your good work? You’ve come to the right place. Welcome to The Good Press Pod, your purpose-driven PR podcast. Every Monday, join your host and founder of Good Press, Lindsey Habenicht, as she shares tactical public relations tools to help entrepreneurs tell their stories, grow their business, and make a meaningful difference. Today, we are excited to talk with Kate Fosson, the dynamic founder of Brand Pollinators. Tune in as we dive into the nuances of building an impact-centric brand, measuring and communicating that impact, and fostering meaningful connections. Whether you're a budding entrepreneur or an established founder, this episode is packed with valuable strategies to help you navigate the evolving landscape of purpose-driven business. Ready to dive in? Here’s a peek at what’s in the episode: [04:52:00] - Uncover the motivation behind Brand Pollinators and what Kate Fosson, Founder, strives to do for business owners and founders. [00:09:27] - Discover how organizations collaborate to address social issues. [00:11:39] - Understand how founders connect with other impact-driven business owners using the Brand Pollinator network. [00:15:38] - Learn the value face-to-face interactions, attending events, more. [00:19:35] - Dig into the challenges of impact-driven brands and explore effective impact case presentations. [00:21:52] - Discover how impact reporting goes beyond finances and understand the value of visualizing impact. [00:26:10] - Learn the importance of defining your company mission and connecting impact areas to that foundation. [00:32:50] - Learn why authenticity is valued by audiences, discover the power of genuine impact and investment, and embrace aligning actions with core values. Grab your notepad and join us for The Good Press Pod! ### Want to connect with Kate Fosson?
### Say hi! DM us on Instagram and share your favorite moments from this episode so we can connect! Love The Good Press Pod? Please follow and consider rating the show and leaving a review to help us move forward and create more meaningful content for you! Download our FREE Good Press Social Impact PR Playbook to start your impact-focused PR strategy today. Get the latest and greatest from The Good Press Pod straight to your inbox. Join our email list! Interested in working with the Good Press team in 2024? Check out our client interest form. Connect with Host, Lindsey: LinkedIn | Instagram Follow Good Press on Socials: LinkedIn | Instagram This podcast is an MHH Media production. Get to know MHH Media! Want more fun marketing content? Check out the Marketing Happy Hour podcast. | |||