The Gambling Files (Jon Buford & Fintan Costello)

Fintan is entirely present this episode, discussing with Jon the noticeable decline in the quality of free stuff at expos [0:00 - 17:19] before they are joined by Jeevan Jeyaratnam, COO at Abelson Odds to talk sports betting and odds setting [17:21 - 1:11:41]. Then Luke Cotton from Code Red Esports pops up to explain, well, Esports, how it works, what works and doesn't work, and much more. We also ask both guests the crucial Cobra Kai question, with shocking results, and Sylvester Stallone pops up, thought not IRL.

In this episode, Jon and Fintan chat with Conor O'Donovan, African Partner at Tekkorp Capital, about navigating Africa’s diverse gambling markets. Conor shares insights into the challenges of market entry, the role of mobile money in the region’s growth, and Tekkorp’s strategy to create a unified, de-risked portfolio. With a blend of humor and deep expertise, the conversation highlights Africa’s complexity and promise in the global gaming industry.

Thanks to Optimove for sponsoring this episode! They’re the marketing wizards who turn customer data into magical, personalized campaigns that drive real growth. We appreciate Optimove for keeping this podcast running and for helping businesses build better relationships.

Shoutout to our sponsor, Clarion Gaming, the heartbeat of the gaming and gambling world! They’re the glue that keeps this industry connected 365 days a year, whether it’s through their amazing live events, digital platforms, or their all-star team. If there’s a challenge in gaming, you better believe Clarion has the insight to solve it.

Special thanks to EveryMatrix for sponsoring this episode! With OddsMatrix Sports Betting Software Solutions, their real-time data and extensive coverage of sports and esports give bettors the edge they need. Whether you need a full sportsbook solution or just data feeds, EveryMatrix is the gold standard. We appreciate their support for the show!

This episode (The Gambling Files RTFM 191) in a nutshell:

* Understanding Africa’s diverse gambling markets.

* Why South Africa, Kenya, and Nigeria are the top focus areas for some operators.

* Challenges of market entry, including regulatory complexity and payment integration.

* How Tekkorp Capital’s fund aims to create a de-risked portfolio by integrating local operators.

* Why local brands dominate African gambling markets and the challenges faced by foreign operators.

* How Tekkorp leverages technology to navigate Africa’s fragmented ecosystem.

Choice quotes:

* Conor O'Donovan: “There's a graveyard of gambling brands that tried to enter the African market organically. But there's been some success stories.” 

* Conor O'Donovan: “In Africa, industries like environmental and healthcare have a lot of foreign direct investment, but gambling, less so. But it's certainly going to go that way.”

* Jon Bruford: “Right now is possibly the most interesting time for the South African gambling market in decades.” 

Thanks to Conor O'Donovan for being on the show! 

Learn more about Conor at https://www.linkedin.com/in/tribe/ 

Check out Tekkorp Capital: https://www.tekkorp.com/ 

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts:

Jon and Fintan are joined in a star-studded intro this episode – it’s a bit like guest stars coming on Kojak, I suppose, or one of those Agatha Christie movies from the 1970s where it’s got all the big names in – as they’re joined by two of podcast sponsor Clarion’s top cheeses. Sadie Walters is the genius behind ICE Vox, and Andy Ventris is ICE Event Director. They discuss whether books are available outside London, how keeping a good work-life balance results in a healthy head of hair, and more! Not least the highlights you can expect to see in London next week at ICE [0:00 – 28:31].

Then Jon is joined by the brilliant Howard Stutz, a long-time reporter covering the Las Vegas beat, Now with The Nevada Independent, who comes to discuss the evolution of gambling in the US and the transformation of Las Vegas. He shares his background in reporting and covers the expansion of gambling beyond Nevada, including the growth of tribal casinos and the legalization of sports betting. The conversation also explores the changing perception of gambling and the challenges faced by the industry. The episode concludes with a discussion on the future of Las Vegas and the potential for new developments and events [28:32 – 1:26: 00].

This podcast is presented by Optimove, which is used by 56% of the EGR Power50 to personalize player experiences. Visit Optimove here for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It’s awesome.

Special thanks as always to the two Euro 2024 finalists, Optimove and Clarion Gaming. It’s fair to say that no matter what the outcome, football is the only true winner today.

We kick off with Fintan and Jon doing that thing they do [0:00 – 10:48], then we’re joined by two guests: Herd Capital’s Jason Ziernicki and Kyle Scott, to talk turkey. Well, affiliates. And other stuff.

The conversation covers the recent changes in Google's newspaper partnerships and the impact on media publishers and affiliates in the gambling industry, the impact of Google and SEO on affiliates and gambling operators, the challenges faced by traditional newspapers and the rise of sports blogs. The conversation also delves into the future of search and the potential fragmentation of Google's dominance.

We get into the role of influencers in the gambling industry, highlighting the value they bring in driving top-of-funnel awareness and building brand loyalty. The conversation concludes with advice for college students starting an affiliate business, emphasizing the importance of building an audience on platforms like TikTok and Instagram and leveraging first-party data through newsletters and messaging platforms. The conversation explores the evolution of platforms and the role of influencers in capturing niche audiences. It discusses how platforms like TikTok and Facebook have expanded beyond their initial target demographics and how influencers can leverage algorithms to reach specific niche markets. The conversation also touches on the potential of Twitter as a platform for live content and affiliate marketing.

Our esteemed guests share their experiences with investments and their plans for Herd Capital, a business focused on sports media, sports gambling, and affiliate marketing. 

In a nutshell:

• Jason and Kyle share their backgrounds in the gambling industry and their experiences as partners of Herd Capital.
• The conversation highlights the need for media companies to adapt and invest in their own content creation to maintain visibility in search results. Google's dominance in search and SEO has a significant impact on affiliates and gambling operators.
• Sports blogs and influencers play a crucial role in driving top-of-funnel awareness and building brand loyalty in the gambling industry.
• The future of search is uncertain, and there is a potential for the fragmentation of Google's dominance.
• College students starting an affiliate business should focus on building an audience on platforms like TikTok and Instagram and leverage first-party data through newsletters and messaging platforms.
• Twitter has the potential to become a platform for live content and affiliate marketing.
• The top of the funnel for casinos is more fragmented compared to sports, making it challenging to capture and retain audiences.
• The importance of having opinions and being brave enough to express them, even if they are occasionally wrong.

This podcast is presented by Optimove, which is used by 56% of the EGR Power50 to personalize player experiences. Visit Optimove here for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It’s awesome.

"We're making licenses and regulations worthless."

So says Washington Post journalist Gus Garcia-Roberts. And you know what, he may have a point.

In conversation with Jon, Gus delves into the scandal involving baseball player Shohei Otani, his interpreter, and a bookie named Matt Boyer. The conversation explores the role of casinos in money laundering and the lack of regulation and enforcement in the gambling industry. They also touch on the cultural impact of sports betting and the interconnectedness of the legal and illegal gambling sectors. The conversation explores the changing landscape of sports fandom and the impact of sports betting. It discusses the broadening desire for content related to sports betting and the integration of gambling into sports culture. The conversation also touches on the challenges of regulating sports betting and the need for education and responsible gambling practices. The power dynamics between sports leagues, casinos, and tribes are examined, highlighting the influence of money and the complexities of the industry. 

In a nutshell:

• The journalism industry has undergone significant changes, with many news organizations struggling and smaller newspapers dying off.
• Casinos have a responsibility to monitor their customers and prevent money laundering, but there are concerns about their complicity in illegal activities.
• The rise of sports betting has led to cultural changes and increased interest in sports among the general public.
• There is a need for stronger regulation and enforcement in the gambling industry to prevent illegal activities and protect consumers.
• The legal and illegal gambling sectors are interconnected, raising questions about the integrity of the industry as a whole. The rise of sports betting has broadened the desire for sports-related content.
• Sports fandom has changed, with fans now engaging in betting and considering odds.
• The integration of gambling into sports culture raises integrity and addiction concerns.
• Regulating sports betting requires educating players and establishing responsible gambling practices.
• Power dynamics between sports leagues, casinos, and tribes impact the industry.
• The conversation concludes with a lighthearted discussion about personal appearances.

Choice quotes:

"How complicit were the casinos in money laundering?"

"We've all become little bookies."

"The mistake that they made was going in swinging their dicks."

"The tribes gave those tribes a common enemy."

In this episode (The Gambling Files RTFM 183), Jon and Fintan talk with the CEO of Transform Gaming. They discuss the company's mission to create safer, free-to-play casino-style games for problem gamblers. They also explore how new technology could be used to detect risky gambling behaviors and offer solutions that promote responsible gaming.

Today’s guest is Sina Azeri, a man on a mission to help problem gamblers by creating safer gaming environments. With a passion for innovative technology, Sina is reshaping the gaming industry, one player at a time.

Thanks to our new sponsor EveryMatrix and their OddsMatrix Sports Betting Software Solutions! Their cutting-edge platform provides competitive sports and esports coverage, real-time betting data, and industry-leading accuracy. Whether you're looking for a full sportsbook solution or just data feeds, they have you covered. We’re proud to have them supporting the podcast!

And thanks to our sponsor Optimove! If CRM software were a game of poker, Optimove would be holding a royal flush. You've taken us from folding under pressure to calling all the shots with your system. Thank you!

This episode in a nutshell:

* The growing problem of gambling addiction in the UK and worldwide.

* Sina and Transform Gaming’s free-to-play alternative for problem gamblers.

* Using touchscreen data to monitor emotional states and prevent risky behavior.

* A vision for social casino games that engage without aggressive monetization.

* How social casino gaming differs from real-money gambling in terms of user spending.

* The challenges of preventing relapses for self-excluded gamblers.

* Transform Gaming’s strategy of acquiring and consolidating social casino companies.

* Developing a fun and innovative gaming experience for free-to-play users.

* The importance of maintaining customer loyalty over quick profits.

Choice quotes:

* Sina Azeri: “Solutions [to problem gaming] won't just present themselves. You need to create them and test them to see if they work.”

* Sina Azeri: “We aim to work with gambling operators. When they determine that a user is showing problematic gaming behaviors, the operator can then promote our product, a free-to-play social casino game.” 

* Jon Bruford: “My beauty is on the inside.”

Thanks to Sina Azeri for being on the show! 

Learn more about Sina at https://www.linkedin.com/in/sina-azeri/ 

Learn more about Transform Gaming: https://transformgaming.com/ 

This podcast is presented by EveryMatrix. If you’re looking for sports data feeds and a feed aggregator, look no further than OddsMatrix Sports Betting Software Solution!

This podcast is also presented by Optimove, which is used by 56% of the EGR Power50 to personalize player experiences. Visit Optimove here for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It’s frickin’ awesome.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website:

Fintan and Jon are joined in this week's TL;DR episode by Push Technology's Sean Bowen, discussing the mechanics of data wrangling and the importance of efficiency for operators of all kinds, and Richard Marcus, poacher turned gamekeeper, practitioner of the Dark Arts of table game manipulation and master storyteller. Join us...

It's quite a long episode this week, but there's just the one so maybe you could listen in bite-sized chunks. Oh, and we also officially welcome our new corporate overlords podcast sponsor, Clarion Gaming. In the intro, Jon and Fintan discuss what's going on at the moment in the world and the industry, a glance at the UAE and InTouch issues that have popped up in the news, that kind of thing [0:00 - 32:31].

Then they're joined by star guest Dmitry Belianin, CCO of Growe, who talks about his path to this point, the PariMatch days and much, much more. It's a really engaging and fun talk with a really good guy. And we're not saying that just because he listens to the podcast [32:32 - 1:58:06].

Enjoy this epic episode!

It's another winner. And this one has a video trailer! Fintan and Jon talk trash to start, including Fintan's next challenge, the destruction of the traditional news network, and some other stuff [0:00 - 38:18]. Then Simon Thomas joins the podcast, The Don at The Hippodrome Casino. Simon discusses the upcoming Gambling Act review in the UK, and talks about the first 10 years of the Hippodrome's life, and drops the odd name here and there. Prince, for example [38:19 - 1:36:10]. Finally, we are outclassed and outwitted by Eilers and Krejcik's Alun Bowden who explains the real deal with gambling black markets and why they're often used as political weapons [1:36:11 - 2:23:13]. Finally, how and where you can find us [2:23:14 - 2:24:12]. Enjoy!

In this episode, Jon sits down with Christine Parkhill, the Chief Commercial Officer (CCO) of Just Slots, a slot game designer, to explore the fascinating world of online slot development. Christine shares how her team leverages data to create player-centric games and dives into the challenges and rewards of competing in a crowded market. From the psychology of play to the future of personalization, this conversation is packed with insights for anyone curious about the gaming industry.

A huge high-five to Optimove for keeping this podcast alive and kicking! They’re all about turning customer data into marketing gold with tools that make businesses shine. Optimove, your support means the world to us and to all our listeners!

A big thank-you to Clarion Gaming for keeping the gaming industry buzzing and sponsoring our podcast! They’re the superheroes of gambling, connecting businesses with unmatched energy and expertise. Let’s be real, they make the gaming world feel like a jackpot every day.

We’re thrilled to be sponsored by OddsMatrix Sports Betting Software Solutions—your go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so competitive, it might even give our banter a run for its money. Thanks for helping us keep the odds ever in our favor!

This episode (The Gambling Files RTFM 194) in a nutshell:

* The unique challenges of launching a new slot in a highly competitive industry.

* How Just Slots uses data to create more player-friendly and engaging games.

* The importance of understanding player behavior, from session lengths to game preferences.

* The evolving role of personalization in gaming.

* Why some games have a short lifespan, while others become classics.

* The untapped potential of social features in slot games.

* Why metrics like returning players are key to evaluating a slot’s success.

Choice quotes:

* Christine Parkhill: “[When developing slot machine games], it’s not just about how much money the game makes. When we look at other factors, we end up making better games.” 

* Christine Parkhill: “[With slot machines,] there are many different players. Some players want high-risk thrills. Others want low volatility.” 

* Jon Bruford: “The gambling industry generates so much data and we rarely use it—but that’s  definitely changing.”

Thanks to Christine Parkhill for being on the show! 

Learn more about Christine at https://www.linkedin.com/in/christine-parkhill-03558529/ 

Visit Just Slots: https://www.just-slots.com/ 

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe...

Fintan and Jon kick off by talking about the hot topics going on in the world - this time it's about dishonest politicians being dishonest, among other things [0:00 - 14:09]. Then we meet the honestly excellent Steven DeMar to learn about his also-excellent brother (who invented the arcade game Defender! For real!) and their business, ODDSWorks. The gents have created a gaming conduit for North America, effectively, which allows smaller studios to get their games out to a much, much wider market. It's proper genius, and he's an absolutely lovely man. But does he watch Cobra Kai??? [14:10 - 1:09:16]

Finally we reach the end of season 1 with the 69th episode, as our own small tribute to Bill & Ted. It's a big episode, kicking off with Fintan and Jon discussing all sorts of stuff, and Jon revealing he was once interviewed by the police over a serious allegation [0:00 - 32:24]. We then meet our guest, to discuss 2023 predictions with WhiteLabelCasinos.com CEO Phil Pearson, including what will happen to... well, pretty much everything [32:25 - 1:46:14]. It's a wide-ranging conversation, and Jon has kindly left all of Fintan's technical issues in there for your enjoyment.

In this episode (The Gambling Files RTFM 186), Leo Judkins, a performance coach and iGaming leader, joins Fintan and Jon to discuss self-care and sustainable performance in iGaming. He also shares practical tips on how to manage distractions, prioritize tasks, and build healthy habits to achieve both personal and professional success. 

Shoutout to EveryMatrix for sponsoring this episode! Check out their OddsMatrix Sports Betting Software Solutions! Their accurate and real-time data truly sets them apart in the industry. Whether you’re a business or a bettor, their solutions can elevate your game!

With Optimove’s CRM software, managing customers feels as exciting as a free spin on slot machines! No more pulling the lever and hoping for the best—we’re on a winning streak, and it's all thanks to Optimove. Cheers to keeping things as fun as the games we manage!

Ready for ICE Barcelona 2025? Clarion Gaming certainly are, and our podcast is eternally grateful to them! I mean, who else can keep an industry connected every single day of the year? It’s like having the cheat code to infinite support. You guys are the unsung heroes behind the scenes, making sure everything runs smoothly, including our ramblings!

In a nutshell:

* Taking breaks and prioritizing your mental and physical health. 

* The impact of distractions on productivity and focus. 

* How to manage your environment to promote better habits. 

* The benefits of setting realistic goals and making small, incremental changes. 

* The power of mindset and self-talk. 

* The role of leadership in promoting a healthy and productive work environment. 

Choice quotes:

* Leo Judkins: “Identifying your biggest roadblocks, then making small changes to them is usually more effective rather than trying to do a full 180.” 

* Fintan Costello: “My rule of thumb is everyone should do therapy and everyone should have a coach. Otherwise, we get too caught up in our own heads.”

* Jon Bruford: “In the middle of things, it's easy to lose perspective. And shit doesn't stop raining down on you, does it? And sometimes, you need outside forces—like a therapist or a coach—to help you restore perspective.”

* Jon Bruford: “I wanted to do some photo stories of a badger living his life as a human. But I couldn’t find a human-sized badger outfit. Weirdest thing.” 

Thanks to Leo Judkins for being on the show! 

Join Leo’s iGaming Leader Mastermind and listen to The iGaming Leader Podcast: https://www.igamingleader.com/ 

Learn more about Leo at https://www.linkedin.com/in/leo-judkins/ 

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify:

Fintan's only in the intro on today's podcast because, well, you know [0:00 - 18:44]. Then Jon is joined by the most excellent Em Stroud, Corporate Clown Coach and co-founder of Laugh Think Play. Em joins the podcast to discuss the importance of bringing play, joy, and wonder into the business world. She shares her unique perspective as a clown and coach, helping individuals and companies improve their wellbeing and create a more positive and authentic culture. Em emphasises the significance of being fully present and engaged in the moment, as well as the need for authenticity and meaningful change in organizational culture [18:45 - 1:07:27].

Stuff we learned:

• Play, joy, and wonder can have a profound impact on individuals and organisations, improving wellbeing and creating a more positive culture.
• Being fully present and engaged in the moment is a key aspect of play, allowing individuals to experience joy and creativity.
• Cultivating a sense of play and connection in the workplace can lead to increased collaboration, creativity, and overall happiness.
• Authenticity is crucial in creating meaningful change in organizational culture.
• HR systems often focus on grievances and complaints, neglecting the importance of praise and joy in the workplace.
• By giving people genuine options to feel better every day, organisations can create a positive and thriving work environment.

In this week's deeper dive, Fintan and Jon meet Martyn Holman of Augmentum Fintech to talk, well, fintech and running after Martyn's Dragon's Back experience; the wonderful Jennifer Gaynor (J Gaynor Law) to discuss recent North American mergers and acquisitions; and the ebullient Christy Lemons talks to us about her excellent company and her new invention - reinventing the slot button. And much more, of course.

Fintan and Jon discuss stuff and things, and Jon doesn't tell any discriminatory jokes because he's an adult [0:00 - 16:54]

We – well, Jon – welcome John Holden, Associate Professor at Oklahoma State University, to discuss that alarming tax number that came out of Kansas post-Super Bowl, how this happens and how it blots the industry's otherwise blemish-free record; we also discuss sports stadia, and whether Fintan exists or not [16:55 - 1:06:47].

As ever we begin by thanking our benevolent sponsors, who are not only more handsome than their competitors, they also spend more time with elderly relatives, and petting animals. We are talking about the legendary Optimove and Clarion Gaming, and their loveliness and fluffiness is what makes podcasts like ours possible. Oh, and of course iGB Live! is right on the doorstep. Get on it!

This episode, we have Fintan and Jon talking a bit before the guests arrive [0:00 – 24:27], then they’re joined by the excellent Angel Espino and Colin Feindt from Casino Gaming Development (CGD). The chaps discuss the process of developing new table games for the casino industry, the importance of clear communication and quick training on new games for both players and dealers. They also talk about the role of mathematics in game development and the need for games to hit certain key performance indicators (KPIs) to be successful in casinos. The conversation touches on the challenges of monetizing new game ideas and the potential for adjusting pay tables based on different market conditions. They also mention their success in winning the Best Game of the Year award at the Table Game Protection event. Casino Gaming Development has created a new game called Three Shot Poker, which combines elements of different games to create a unique and exciting experience. The game involves players trying to make three independent three-card poker hands using their two hole cards and three community cards. The game has been well-received and is currently being trialed in several properties, including the Flamingo and Harrah’s properties in Las Vegas. The company is also planning to launch the game online, as well as explore opportunities in the Asian and cruise ship markets. The game's simplicity, high hit frequency, and potential for longer player engagement make it a promising addition to the casino industry [24:28 – 1:34:58].

In the shell of a nut:

• Clear communication and quick training are crucial for the success of new table games in casinos.
• Mathematics plays a significant role in game development, and games must hit certain KPIs to be successful.
• Adjusting pay tables based on market conditions can be beneficial, but frequent changes can lead to confusion and mistakes.
• Developers should build relationships with dealers and involve them in the game development process.
• Winning awards and receiving positive feedback from industry professionals can boost the reputation and success of a game.

 Choice quotes:

"Dealers are the deal breakers when it comes to a game."

"If a dealer can't communicate how to play a game in about 30 seconds or less, they're on to the next."

"The math has to dictate everything because we could have a great idea, but if the math doesn't work, it's not a viable game."

"Our first game we just signed with Oddsworks and we're about to launch; we're in the final phases of launching Three Shot Poker, we think this is our strongest game so far."

This podcast is presented by Optimove, which is used by 56% of the EGR Power50 to personalize player experiences. Visit Optimove here for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It’s awesome.

First up, Jon and Fintan discuss their recent elevation to the upper echelons of the podcast charts in various countries [0:00 - 15:07]. Madness, I know, but they say it's good for such excellent sponsors as BWise Media, and Clarion Gaming - both giants in their respective fields.

Then the gents are joined by David King, Chief Product Officer at Rivalry, who Fintan goes full fanboy over. David discusses the innovative approach that Rivalry takes to esports betting and casino gaming, how Rivalry has been able to appeal to the millennial and Gen Z audience by understanding the esports community and creating a unique and entertaining user experience. David also highlights some of Rivalry's standout features, such as the "Chicken Out" cash out feature and the "Casino Exe" concept, which brings a nostalgic gaming experience to the online casino. The conversation also touches on the potential for esports to drive growth in the US market, the importance of engaging with the audience, and the long-term strategy of building brand loyalty with a younger demographic [15:08 - 1:15:02].

https://youtu.be/XVEVZUSZxK8

https://www.rivalry.com/casino

Fintan and Jon find out what's up with Sharon Singleton and Ros Wade of AGBrief, discussing events in Goa, while Ory Weihs talks about his successes at XLMedia. This is of course a teaser for the deeper dive, which follows soon...

Jon gets proper told off by Fintan, who explains that the term Insect Overlord is not nearly as flattering as he thinks it is [0:00 - 14:45]. Then, our new overlord joins us from his recruitment castle in the shape of Paul Sculpher of GRS-Recruit.com, to talk about his many years in the industry and the hazards of recruitment [14:46 - 1:01:06]. Jon and Fintan chip in with some horror stories of their years of being headhunted (Fintan) and unemployable (the rest of the team).

Another week, another video trail, and yet again Jon gets away with Fintan not realising they've started recording. This week, the Indiana Jones and Short Round of the gambling industry talk smack [0:00 - 15:31] then meet the legendary Kate Chambers to discuss ICE and her new project, The Gaming Boardroom [15:32 - 1:14:03]. Then Tom Waterhouse pops in to talk about his career and life as a 4th generation bookie, plus some tales of his amazing grandfather and their ties to Tonga [1:14:04 - 1:58:49]. Finally we meet Jed Corenthal of Phenix, who discusses streaming and in-play betting with Fintan while Jon is waylaid for the entirety of the actual interview [1:58:50 - 2:26:23] but luckily, his mic is off. Finally, you can learn where to follow and subscribe [2:26:24]. Do they all watch Cobra Kai? Listen to find out! Enjoy the episode!

In the year’s final episode, Fintan and Jon reflect on the highlights of the gambling industry in 2023 and discuss the controversy surrounding Entain. We also talk about the divisive announcement of Clarion's move and the upcoming ICE London 2024, plus the TV series After Life, and some personal stuff from the year [0:00 – 38:52].

Then the chaps are joined by former professional footballer Tony Kelly, who shares his journey from a promising career to the depths of gambling addiction. He discusses the challenges of the football environment, the void after retirement, and the role of faith in his recovery. Tony emphasizes the importance of personal responsibility in gambling and highlights the need for operators to show social responsibility. He also reflects on the changes in gambling culture in football and shares his experiences playing against top players.

Tony has pioneered The Red Card Gambling Support Project as a response to the lack of education and awareness about gambling-related harm in the game. The funding landscape and the role of gambling operators in supporting initiatives is also discussed. The conversation also touches on the challenges faced by professional football clubs in addressing gambling addiction and the potential impact on young athletes [38:53 – 1:57:07].

As ever, huge thanks to our sponsors, BWise Media and Clarion Gaming, without which none of this would be possible. So you can blame them if you want to blame anybody.

Our last episode with sponsors Sportingtech, and with technical difficulties for Fintan, which Jon has kindly left in so everyone can enjoy. In the intro there is the usual catch-up, everyone seems well [0:00 - 8:19].

The inimitable Harry Lang is on board to discuss marketing, referencing his own experiences of recruiting influencers and how the whole thing works. It's a fascinating look behind the curtain, frankly. Plus we find time to discuss football and the best Guinness in London [8:30 - 59:02].

We talk about the impact of elections in Japan with Tom Nieman, the Philippines and the proposals for Boracay with Ros Wade and Sharon Singleton from AG Brief, and proposed Australian regulatory changes with Fintan himself. Join us for the ride, you know you want to.

Find our guests here: 

Tom Nieman LinkedIn

AGBrief Website

Fintan and Jon were this close to broadcasting from a cardboard box when Optimove and Clarion Gaming burst in with their sponsorships, amazing CRM marketing solution (Optimove), and awesome multi-platform network of live and digital brands (Clarion Gaming). They’re the real MVPs—Most Valuable Podcasters! 

How is artificial intelligence currently being used in gambling? Also, in the future, what do we have to look forward to (and to fear)? 

Your hosts spoke with two AI/gambling experts to get some answers. Joining us for this episode is Mark Flores Martin (CEO of XGENIA) and Adam Davis (CRO of XGENIA). Oh, and XGENIA develops AI-powered tools to create and deploy AI-generated online slot games and personalized gaming experiences for the iGaming industry.

In a nutshell:

* Currently in gambling, AI is used for entertainment-side story-building and video creation, and for taking over certain boring tasks like slot mathematics. 

* The guests and hosts talk about using AI ethically in the gambling industry. 

* AI will potentially revolutionize the gambling industry by enabling faster, more efficient game development and distribution. 

* What will be some of the practical implications of AI, including its role in entertainment and compliance? 

* Jon once again successfully and seamlessly sneaks the word “cromulent” into the conversation. 

Choice quotes:

* Mark Flores Martin: “One of my favorite sayings about Ai is: the moment we invent an AI that is smarter than us, it’ll be the last thing we invent.”

* Mark Flores Martin: “One of the current key issues for AI is that when people aren’t educated in prompt writing and how to write effective prompts.”

* Fintan Costello: “Technology should work for me, not the other way around—that’s my view on all technology.” 

* Jon Bruford: “If I'm walking up a big hill, I break it down into groups of four steps. I pull my hat low so that I can see four steps in front of me. Before I know it, I’m in the rhythm.”

* Jon’s ex-girlfriend: “Life's a cow. Then you realize you have a milk allergy.”

Thanks to Mark and Adam for being on the show! 

Visit XGENIA: https://www.xgenia.ai/ 

Mark Flores Martin, CEO of XGENIA: https://www.linkedin.com/in/markfm/ 

Adam Davis, CRO of XGENIA: https://www.linkedin.com/in/adamodavis/ 

This podcast is presented by Optimove, which is used by 56% of the EGR Power50 to personalize player experiences. Visit Optimove here for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It’s awesome.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF 

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast 

Fintan Costello on...

More AI joy! I mean it's just SO GOOD. Anyway, Fintan and Jon blah blah, hasn't read the book, bad neighbour [0:00 - 8:45] But then they meet: 

Luka Pataky, Senior Vice President for Automated Content at Sportradar. He leads a team that focuses on creating AI algorithms and computer vision technology to extract data from video content and generate raw data for various sports applications.

Summary:

Luka Pataky, Senior Vice President for Automated Content at Sportradar, discusses the use of AI and computer vision in sports data collection and analysis. He explains how his team uses deep learning algorithms to extract data from video content and create raw material for various sports applications. Luka also highlights the importance of providing more data and insights to engage fans and improve their sports experiences.

Key Takeaways:

• Sportradar uses AI and computer vision to extract data from video content and generate raw material for various sports applications.
• The focus is on creating more data and insights to engage fans and improve their sports experiences.

Let’s take a spin and land on the perfect CRM marketing solution for iGaming—Optimove! Thanks to Optimove’s software, iGaming and Sports Betting operators can keep track of everything without rolling the dice. They make customer retention feel like hitting the jackpot every single day, and for that, we’re throwing confetti their way! 

In this episode (The Gambling Files RTFM 181), Fintan interviews a seasoned affiliate marketer and entrepreneur to discuss his journey from building a successful bingo affiliate empire to founding BoostBox, a new AI-driven content creation tool for affiliates.

Today’s guest is Roo Wright. Roo’s love for all things tech and affiliate marketing shines through in his witty anecdotes and deep industry knowledge.

In a nutshell:

* Roo’s transition from affiliate marketing to building AI-driven tools.

* How BoostBox helps affiliates create optimized content faster.

* SEO’s future in an AI-driven world.

* How AI can assist affiliates with content, compliance, and conversions.

* The challenges smaller affiliates face in a competitive market.

* The balance between using AI tools and maintaining human oversight

Choice quotes:

* Roo Wright: “Use AI as a research tool and as the basis for your content. But never just copy it word for word.”

* Roo Wright: “We have generations of users who are familiar with Google and won’t change over to ChatGPT or other LLMs because—Why would they?”

* Fintan Costello: “If a new product is actually going to disrupt a core, existing product, then the new one doesn’t need to label itself as a disruptor.” 

Thanks to Roo Wright for being on the show! 

Connect with Roo: https://www.linkedin.com/in/roowright/ 

This podcast is presented by Optimove, which is used by 56% of the EGR Power50 to personalize player experiences. Visit Optimove here for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It’s remarkable.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF 

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast 

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ 

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ 

Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ 

Sponsorship enquiries: https://www.thegamblingfiles.com/contact/ 

Get our newsletter: https://thegamblingfilestldr.substack.com/

This episode was produced by Story On Media & Marketing:

As ever, the accolades go to our benevolent sponsors Optimove and Clarion Gaming. We love you in a big, real kinda way.

Thankfully this episode’s intro is considerably less fanciful than last; Jon has new neighbours, and some hedgehogs have had a dodgy meal in his back garden [0:00 – 14:07].

Then our hosts are joined by Brett Smiley, Chief Content Officer of CasinoReports.com, a publication focused on comprehensively covering the US iGaming industry. They aim to offer quality journalism and unique perspectives in a crowded marketplace. Brett brings us up to date on some of what’s going on in the US right now, including the current legislative season, with Maryland and Maine failing to legalize casinos. How the industry is facing negative blowback from scandals and oversaturation of advertising is discussed too, then tangents might be gone off on, including Jon’s experiences working at QVC in the early 2000s. Online drunk shopping mishaps also come up [14:08 – 1:10:03].

In a nutshell:

• CasinoReports.com aims to provide quality journalism and unique perspectives in the crowded US iGaming and online casino industry.
• The current legislative season has not resulted in any wins for the industry, with Maryland and Maine failing to legalize casinos.
• The industry is facing negative blowback from scandals and oversaturation of advertisements.
• There is still potential for growth and opportunities for independent media outlets to provide in-depth reporting and differentiate themselves.
• Online shopping can lead to unexpected purchases and regrets.

This podcast is presented by Optimove, which is used by 56% of the EGR Power50 to personalize player experiences. Visit Optimove here for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It’s awesome.

Fintan and Jon talk about the poor affiliates, embattled in North America in a situation that… Well, is probably fine. If only we had an expert to talk about it though! [0:00 - 28:30]

Then the guest appears from above, His Eminence Richard Marcus, the legend. Richard is talking about his event, the Global Table Games and Game Protection Conference (GTGGPC for short, obv) which takes place in Las Vegas in a couple of weeks, with an absolutely stellar line-up. He also tells the story of becoming the most famous man in Peru for a day, and we talk music, which might be new for the podcast and came quite out of nowhere [28:31 - 1:34:46]. 

Find details on the event here: https://globaltablegamesprotection.com/

Another slice of pure gold pie for your ears, the latest episode of The Gambling Files features Jon and Fintan talking a bit [0:00 – 08:35], then we meet returning guest Alex Pratt of Clarion fame.

We discuss the recent ICE Barcelona event's success, the economic impact on the city, and the logistics of navigating the venue. There’s talk about positive feedback from attendees, challenges faced, and the importance of local engagement. The discussion also touches on personal experiences at the event and suggestions for improvement, emphasizing the ambition to create a landmark event in the gaming industry. In this conversation, the speakers delve into the evolving landscape of event technology, discussing the integration of real-time data, AI, and digital marketing strategies to enhance attendee experiences. They explore the importance of understanding audience behaviour through data analytics and the potential for creating a seamless connection between digital and live events.

The discussion also highlights upcoming events and innovations in the gaming industry, emphasizing the need for adaptability and strategic thinking in a competitive market. And other stuff, obv [08:36 – 59:56].

A big slice of apple crumble with custard to sponsors Optimove for their support, which helps us to keep this podcast ticking over. They turn customer data into PURE GOLD, with tools that make businesses shine. Optimove, your support helps us make things that people listen to. I was going to write 'entertain people' but realised it was a bit of a reach. 

A chocolate brownie to Clarion Gaming for keeping the gaming industry buzzing and sponsoring our podcast! If you’ve been at ICE in Barcelona, you’ll know they knocked it out of the park. Every day is a brownie day with Clarion.

We’re thrilled to also be sponsored by the beautiful people at OddsMatrix Sports Betting Software Solutions — your go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so wonderful, if it were a dessert it would be the ginger cheesecake my ex’s dad made. Pure brilliance.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF 

Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast 

Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ 

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ 

Follow the podcast on LinkedIn:

Sorry folks, it's been a while, but we explain the absence of the podcast, talk some smack [0:00 - 40:55], then we are joined by guest Leigh Nissim of Future Anthem fame who talks about Future Anthem, and other stuff [41:37 - 1:16:36]. Enjoy the episode! We're back!

First up, Fintan and Jon discuss the potential for hypnotising listeners; it's possible, in fact, they may already have hypnotised you [0:00 - 9:34]. They also mention their wonderful sponsors, the virile Clarion Gaming, the ultra-potent BWise Media, and returning for one week only, the ever-fertile Gaming Recruitment Solutions. Then the chaps are joined by superstar guest Andrew Rhodes who discusses the changing approach of the Gambling Commission towards the industry, emphasizing the importance of open engagement and dialogue. He highlights the need for evidence-based decision-making and the challenges of navigating social media in the context of the gambling industry. Rhodes addresses the complexity of gambling addiction, the responsibility of operators to prevent excessive gambling, and the ongoing trials of data sharing for public protection purposes. He also crucially reveals which dinosaur he would be, and why [9:35 - 1:19:27].

The Luke Skywalker and Frodo Baggins of this podcast are our magnificent sponsors Optimove and Clarion Gaming. We love you in the way that some people love Star Wars and LOTR.

No Fintan!

This episode’s guest is Dr. Sally Gainsbury, Director at Gambling Treatment & Research Clinic and Professor of Psychology, University of Sydney. Dr Gainsbury discusses the importance of language in gambling research and the need for more responsible terminology. Sally and Jon also touch on the flaws of the peer review system in academia, and the unique gambling landscape in Australia. The conversation explores the need for a commercial approach to problem gambling and the importance of effective communication to prevent gambling harm. It discusses the metrics for success in addressing problem gambling and the role of marketing in shaping consumer behaviour. The conversation also touches on the challenges of understanding gambling costs, the impact of lottery advertising, and the need for transparency in gambling inducements. The role of regulators in addressing deceptive practices and the potential for gambling to be a gateway activity are also discussed.

Also worth noting: Sally does not disclose the identity of Australia’s greatest music act, but there is bonding over the genius of Bluey, and a bit of Strictly Ballroom. Oh, and Democracy Sausages get in the conversation. If you don’t know what they are, press play…

In a nutshell:

• Language is important in shaping perceptions and behaviors related to gambling.
• The peer review system in academia has its flaws and requires checks and balances.
• Australia has a high rate of gambling participation, particularly in pokies (electronic gaming machines).
• Advertising for online wagering has increased, targeting younger men.
• There is a need for a shift in the responsibility of operators and players in promoting responsible gambling.
• The gambling industry needs to adapt and change, as seen with previous bans on tobacco advertising. Problem gambling should be approached as a commercial problem, with metrics for success that focus on marketing effectiveness.
• Effective communication is crucial in preventing gambling harm, including providing information on the costs of play and the chances of winning.
• Transparency is needed in gambling inducements, such as bonusing, to ensure consumers are fully aware of the terms and conditions.
• Regulators play a vital role in addressing deceptive practices and promoting responsible gambling.
• While gambling can provide hope and entertainment, it is important for individuals to have a critical appraisal of their gambling behavior and make informed choices.

Choice quotes from the episode:

"Language is at the bottom of everything we do."

"The way we talk about something, even casually, has a strong impact on individual behaviour."

"Problem gambling terminology implies something inherent about the person that can't be changed."

"If you look at it as a commercial problem, then the metrics for success change completely. If you look at it as a marketing issue, because it's getting the right words to the right person at the right time in the right way. And that is marketing, pretty much."

As ever, huge thanks, virility and blessings bestowed on our benevolent sponsors Optimove and Clarion Gaming. We love you bigly.

In a side-step from the norm, Fintan and Jon discuss the news among themselves, focussing mainly on recent events around Bally’s, the Chicago casino plan, and a potential takeover, and also a lawsuit being brought against AC gambling resorts for alleged price collusion. We also discuss various topics including Easter celebrations, the challenges of being a parent, the high severance packages of top executives, and more. We also explore the idea of joint ventures between online operators and land-based casinos, why they might or might not work, Bally’s high debt and what it means going forward; the potential sale of GameSys, and sport stadiums in Chicago. We also touch on the role of algorithms in AI and the gambling industry, and the marketing strategies of gambling companies, the importance of transparency and accountability in algorithmic decision-making, car bumper stickers and niche clothing. It’s everything you could want and more.

Some choice quotes from the episode:

• "I paid a fortune in therapy to learn what you've just done automatically as a nine-year-old."
• "For that kind of money, you could give me whatever nickname you wanted. Who's the real winner here?"
• "This must be what it's like to be one of your nipples. I feel so dirty."
• "Cash is king. You can't be bleeding cash if you've got a ton of debt."
• "If they're not having those conversations already, they are mental."
• "The problem with AI is even the AI companies don't really understand how the algorithm works."

This podcast is presented by Optimove, which is used by 56% of the EGR Power50 to personalize player experiences. Visit Optimove here for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It’s awesome.

More free-of-charge treats, you lucky people! And all in association with Sportingtech, who we love and stuff. We have some intro burble from Jon - probably best skipped this episode, and that's being generous [0:00 - 10:35] followed by the always wonderful Jennifer Gaynor who joins us to talk Vegas and what's been going on there - bodies in the lake, casinos being demolished, all sorts [10:54 - 46:44]. Then we're joined by hang on that can't be right no it is, Jennifer Gaynor to talk about the weather in Las Vegas last week [46:45 - 1:07:41]. Then it's on to a trio of legends in YGAM's Dan Bliss and Ian Shanahan, and BetKnowMore's Ben Davies to discuss their awesome collaborative RG training project. Very interesting, and all three are Netflix users. But could that mean... Well, listen and find out [1:08:21 - 2:01:49]! Finally we have the lovely Jay Sayta, joining us for a brief chat to announce Gateway2Gaming's inaugural gaming expo and conference in Goa later this year. It's going to be a winner - find out more here [2:01:49 - 2:08:40].

There are also, hidden among the guests, two shiny new Sportingtech ad spots in there, featuring high quality professional standard production and content. Ha.

Another thankfully relatively brief intro [0:00 - 13:04], then Jon and Fintan are joined by Las Vegas resident and super-lawyer Jennifer Gaynor. They discuss all things Vegas, including the success of turning the city into a truly all-encompassing experiential venue, the sports teams, the F1 race, the new beach ball event venue (MSG? You know the one. A big ball thing), cannabis, the 25th straight month of $1bn+ revenues, and Wynn's look to the UAE [13:05 - 1:17:25]. We go far and wide, as you might expect.

Fintan and Jon take to the stage in Amsterdam to interview Frank Kastelijns of Circus.nl, an online and land-based operator, to discuss the doom and gloom surrounding the country's industry following several knee-jerk decisions from those in power. Frank doesn't hold back… And this is our first-ever live performance with the podcast, so it was interesting. 

Feedback always appreciated. Enjoy the episode. 

This is an absolute peach of a TL;DR - we have Kindred Group's Amanda Brewer giving a heads-up about what we will be discussing on the next (RTFM) episode [0:00-07:23], the wonderful Ros Wade and Sharon Singleton from Asia Gaming Brief join us to discuss the explosive recent events in Macau [07:25-10:12], and we close this episode with a tease from Jennifer Gaynor's book 'That (Expletive) Broad: Women Who Broke Barriers in the Casino and Gaming Industry' [10:15-15:22].

In The Gambling Files deeper dive this week, Fintan and Jon go author crazy, with Business Post journalist Aaron Rogan discussing his excellent book Punters: how Paddy Power bet millions and changed gambling forever, and the ebullient Arnold Snyder talks about his final Blackjack book, Radical Blackjack. Arnold talks about some of his techniques to beat the house over the years, and his adventures at the table.

Sponsored by those utter legends at Sportingtech, for all your iGaming needs!

The podcast is graced once more by the magnificent Tom Nieman, who joins Jon to update us on Chicago, and talk a little about some other US-based bits and bobs. Fintan is here but only for the intro, in which we discuss his role to Jon's organ-grinder, sobriety, sponsoring athletes, and more. Enjoy the episode!

This week's first episode sees Fintan and Jon tee off talking about all kinds of stuff, including the recent bonkers Videoslots issue in Netherlands [0:00 - 23:53] before they are joined by the most excellent - nay, venerable - Katherine Sayre of the Wall Street Journal. Katherine talks about the burgeoning not-a-slot-but-looks-a-lot-like-a-slot industry that has sprung up in many US states, issues with sportsbook expansion and tribal gaming, and more. She also explains that her version of coconut cake is probably more coconut than cake [23:54 - 1:16:00].

Also - check out a slot in action, like the ones Katherine describes, here.

Jon and Fintan kick off discussing the recent OpenBet/Neccton deal, and Jon's sudden free time [0:00 - 14:45].

We are then joined by corporate overlord Paul Sculpher of www.grs-recruit.com (for all your gambling industry recruitment needs) [14:46 - 1:15:50] who discusses the tightening of table odds in Las Vegas, and why it happens, what it means for the odds, and player perception. And lots of other things too. 

Enjoy the episode!

Fintan and Jon go author crazy this week, with Business Post journalist Aaron Rogan discussing his excellent book Punters: how Paddy Power bet millions and changed gambling forever, and the ebullient Arnold Snyder talks about his final Blackjack book, Radical Blackjack. Arnold talks about some of his techniques to beat the house over the years, and his adventures at the table.

Why hello! Welcome to The Gambling Files podcast, sponsored by those fine folks at Clarion Gaming. Come and meet your hosts, Fintan Costello and Jon Bruford. Ah, here they come now; and you can hear Jon lure Fintan into a book-related trap using only a true story as bait [0:00 - 6:26]. Then we meet David Danzis, writer for PlayNJ.com, who explains why the supposed success story of Atlantic City's post-COVID recovery is not all it appears to be [6:27 - 38:58].

Enjoy the episode!

We begin with more small talk between Jon and Fintan [0:00 – 14:00] some of which may involve premier sponsors Optimove and Clarion Gaming. They’re just so hot right now!

Another returning guest this episode, it’s the brilliant Charles Cohen of Department of Trust fame. We do start this one – and it’s on Charles – talking about Ludlow and its influence on video games despite being in the arse-end of nowhere. But then we get into it: frictionless affordability checks. Charles explains that these checks are aimed at identifying financial vulnerability rather than determining what individuals can afford, and we discuss the upcoming changes to UK legislation and the potential impact on operators and consumers. The conversation explores the identification of financially vulnerable customers and the need for resilience in the gambling industry. It also discusses adverse life events and long-term health as factors that contribute to financial vulnerability. The focus is on identifying financially vulnerable customers rather than setting levels of affordability. We highlight the importance of risk-based approaches and the need for operators to develop policies and criteria for identifying and supporting financially vulnerable customers. The standardization of assessments and the potential for innovation in the industry are also discussed [14:01 – 1:07:35].

This podcast is presented by Optimove, which is used by 56% of the EGR Power50 to personalize player experiences. Visit Optimove here for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It’s awesome.

It's just Jon this week, Fintan and his hair are away being a Proper Dad. Doing away with the old intro format, Jon gets right into it with guest Scott Longley of the +More media empire, finding out about their newest product, Compliance + More; then they discuss recent events around 888, and the likelihood of iCasino ever appearing in New York State. 

It's another winner. But we miss Fintan.

This episode (The Gambling Files RTFM 187) features a conversation with Matt Smith, the Director of External Affairs for Bet No More, who shares his personal journey of recovery from gambling and alcoholism. 

Thanks to our amazing sponsor, EveryMatrix! Their OddsMatrix Sports Betting Software Solutions provides an unmatched number of betting markets, combined with real-time data you can trust. Whether you need full sportsbook services or just top-tier data feeds, they’ve got you covered!

Let’s be real—while we discuss all things gaming, Clarion Gaming are out there championing businesses, connecting people, and handling all the hard stuff. Meanwhile, we get to sit here and yap on about it. Thanks for doing the heavy lifting, Clarion. We’ll see you in Barcelona for ICE 2025! 

In a world where players love unpredictability, Optimove’s CRM is always reliable, always smooth, and never jammed like an old slot machine. Thanks for powering us up with a platform that’s as thrilling as a huge win but as consistent as a dealer’s shuffle!

In a nutshell:

* Matt discusses the importance of addressing addiction holistically, considering root causes such as mental health and social isolation, rather than solely focusing on the behavior itself. 

* Our society (sorry to get on our high horse here!) needs more empathy and understanding so we can support those affected by gambling harm. 

* Lived experiences—such as Matt’s—can help shape effective responsible gambling initiatives. 

Choice quotes:

* Matt Smith: “If you just treat gambling issues in isolation, then there’s a big chance you'll miss something else that’s going on, like alcoholism or another related problem.”

* Matt Smith: “I wasn't showering. My mental health had deteriorated. I had no income and no hope. I reached out to someone at a treatment center for alcohol. I said, I need help. He said, Come.” 

* Jon Bruford: “Critics treat gambling as the problem in and of itself. But we need an interagency approach to gambling treatment. A main driver for gambling issues among women is domestic abuse. So, if all you treat is the gambling addiction, you're pissing in the wind because you're avoiding the root cause of the problem.”

Thanks to Matt Smith for being on the show! 

Learn more about Betknowmore: https://www.betknowmoreuk.org/ 

Connect with Matt: https://www.linkedin.com/in/matt-smith-betknowmoreuk/ 

UK National Gambling Helpline: 0808 8020 133. 

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF 

Subscribe on YouTube:

After some meaningful waffle and flim-flammery [0:00 - 23:38], Fintan and Jon are joined by the ebullient Ollie Ring, the man behind the @esprouts substack and newsletter. Ollie talks about some of the more interesting/peculiar 'sponsorships' in the space, and some of the controversy around esports. He cuts through the bluster, and also tells us a bit about his project. It's good [23:39 - 1:03:38].

You asked, we listened! We've done an even longer intro this episode thanks to public demand. Fintan and Jon discuss New Year's resolutions (well, Fintan does), then get in to talking Ohio, and potential game changers in the state. Or not [0:00 - 43:17]. Then we're joined by the excellent Antti Koivula to bring us up to date on the big recent news from Finland [43:18 - 1:26:04], so this is an episode not to be missed. Happy new year, here's to 2023 not being rubbish!

We kick off with Jon and Fintan talking nonsense [0:00 - 12:51] but then... drum roll please... Superstar guest Alex Dixon joins the chaps to discuss non-profit casinos in North America. Alex is the CEO at DRA, based in Dubuque, Iowa, and he's part of an organisation making this a reality [12:52 - 01:11:03]. It's a brilliant concept, and it's going to catch on, we reckon. We also talk about DE&I and Alex's capitalist take on that will have everyone wondering why they haven't embraced it already. Alex blew us away, we think it's a great episode and you'll all be fans by the end of it too.

It's been a big week. First, Fintan and Jon have agreed a deal to become part of the excellent AndMore Media stable of studs, which is nice. Check out their newsletters if you haven't already - Earnings + More, Compliance + More, and Sharpr. They're all bloody great and that's not bias for our new publishing overlords.

This episode fintan and Jon discuss stuff, including a motoring fine and the merits of Robin Hood; Prince of Thieves [0:00 - 27:05]. THey are then joined by the fascinating David Spragg, of the Casino Collectibles Association, who talks about... well, collectible casino stuff. We learn the scarce, super-valuable chips from the past, what makes a good collectible, and so much more. It's a proper nerd-out, and we also learn a bit about the CCA's forthcoming event in Vegas [27:06 - 1:10:24]. Enjoy the episode!

Jon - still on his lonesome - finds the time to talk to himself about the genius of using the ampersand/and in a company name [0:00 - 5:44], and complains about having a sore throat. Then he's joined by the one and only guest this week, Casino International publisher Paul Ryder, who's here to discuss next week's Casino Awards, and to explain why they're not crap [5:45 - 46:09].

Jon – no Fintan, he's just got too big for the show, I'm expecting a spin-off any day now – has a chat with Steve Ruddock of Betting USA and Gaming Law Review about his predictions for the Sports Betting market in the US for 2022 [0:00 - 04:49], then catches up with Tom Nieman to talk about Tom's home town Chicago and what's going on with the casino process there [04:12 - 09:48]. Penultimate episode before Christmas and, well, it's a gift...

Fintan and Jon talk first off, with Jon realising why dating apps just aren't working for him [0:00 - 16:01] and with some kind words about the podcast's benevolent sponsors, BWise Media and Clarion Gaming. Which reminds me, ICE registration is now open!

Then the chaps are joined by the excellent Kirsty Caldwell, CEO and founder of Betsmart Consulting. Kirsty discusses the challenges and complexities of compliance in the gambling industry. She shares her insights on the UK regulatory environment, the importance of a risk-based approach, and the need for operators to have a holistic view of customer management. Kirsty also highlights the key issues in the recent white paper, including financial risk checks and greater financial penalties for operators. She emphasizes the need for more constructive conversations and discussions among industry stakeholders to drive progress in safer gambling practices [16:02 - 1:14:51].

Kirsty also reveals a disturbing lack of TV watching habits, preferring something she calls 'books'. Huh. 

Another week, another episode of pure unexpurgated joy. The chaps talk some nonsense, and discuss the episode, first [0:00 - 19:54]. Then Fintan and Jon have a brainwave, which they unleash on the unfortunate but great Melanie Ellis, and decide to formulate Gaming Act Review Bingo; Mel discusses some of the things we are likely to see in the review, should it ever emerge, and some things that seem less likely now [19:55 - 53:08]. Then Jon is joined by the excellently named Chris Justice of Global Payments, and Carlton Saffa of Arkansas' Saracen Casino. They talk about the casino's new sports betting app, the market, and more [53:09 - 1:45:08]. Finally, Jon advises where you can follow, subscribe etc [1:45:09 - 1:45:57]. But WHO HAS BEEN WATCHING NETFLIX???

First up, Jon rambles. Like, really rambles. Starts with The Matrix and winds up with Buffy the Vampire Slayer, but the under-appreciated movie not the series. Yeah. Go figure [0:00 - 17:47].

Then in a week of episodes on a single theme (LEGENDS), the chaps are joined by Pierre Lindh, co-founder and Managing Director at iGaming NEXT, and we talk rather predictably about running. We do talk about other stuff as well though, I promise [17:48 - 1:32:42]. Cobra Kai may be mentioned, for example. 

The new episode – sponsored by Corporate Overlords Gaming Recruitment Solutions (www.grs-recruit.com), and published by Publishing Overlords +More Media – starts with Fintan and Jon talking about stuff, some of which may or may not be gambling related [0:00 - 19:00]. 

Then, thankfully, they're joined by Ros Wade who discusses Asia, with some Philippines specifics, the UAE and its potential impact on Asian revenues, and cake [19:01 - 1:05:46]. 

In our first unsponsored episode for quite a while, Fintan and Jon talk in the usual fashion [0:00 - 29:36] before being joined by slot influencer Mike Leuchtenberg. Mike is the man behind YouTube channel Oklahoma Casino Review Slots, a specialist channel for a particular type of slot machine. His channel has been growing since launch just over a year ago; he talks us through the project, issues he has had, and about being an influencer [29:37 - 1:12:32]. DAMMIT WE FORGOT TO ASK ABOUT COBRA KAI

We open with Jon and Fintan laughing quite a lot at Jon's Short Man Syndrome [0:00 - 17:01].

FINALLY the episode we have all been waiting for, Dan Stone of former corporate overlords Sportingtech! Dan talks about his 'career' to date, his time in events, and much much more [17:02 - 1:30:35]. Jon shares some stories from when he used to drink and all conclude it's probably best that he doesn't drink any more.

Fintan and Jon do, sadly, get up to some waffling in this intro; it encompasses the previous episode and how Jon's hair plugs are doing, what happened to Dakky after his op, Joe's birthday, and Heathers: The Musical [0:00 - 30:56].

Then the Very Reverend Melanie Ellis, partner at Northridge Law joins the chaps to discuss both the language of a recent release by the UK Gambling Commission, and the huge fine levied against William Hill this week [30:58 - 1:37:22]. Mel also reveals she bakes her own favourite pastry, which blows Fintan and Jon's minds.

Also, the URL Jon couldn't remember is: https://thegamingboardroom.com/rg-mastermind/

It's a musical feast this episode, it really is - sponsored by Sportingtech of course! We have Mara Carlyle's excellent Bowlface en Provence as intro music, then Jon muses on smoking bans in casinos, which customers didn't return after covid shutdowns, and his recent car accident; Jon is also joined by top rapper Fur Q who opines on his preferred iGaming platform provider [0:00 - 16:14]. Then we welcome back the always-excellent Frank op de Woerd of CasinoNews.nl to talk about recent developments in the Netherlands, and a bit about iGB Live! too [16:15 - 35:35]; then we have a musical advert (a word from our sponsors!), then it's on to Leo Judkins, who is shaking up the industry's fitness and has a programme running on LinkedIn and online right now. Well worth a listen, though Jon may have overshared [35:50 - 1:31:38]. Finally Jon explains where you can find us online [1:31:40 - 1:32:18]. Enjoy!

This week's deeper dive is another peach. RX's Korbi Carrison, Event Director for G2E joins Jon and Fintan to talk shop (0.00-29mins), plus Keith Whyte drops in for an illuminating chat about the National Council on Problem Gambling and their work in the US (29:10-1:26.11), and how the market is opening faster than anyone can react. Finally we speak to the brilliant Harry Lang about his innovative marketing work for Buzz Bingo (1:26.15-end).

This week, Jon tells Fintan about some stuff that's coming up for him, which is rather exciting [0:00 - 20:05], before the chaps are joined by the effervescent Ron Atzmon who talks KYC, payments, technology and much more. He also explains why Tina Turner is a queen, and tries to convince Jon that Return of the Jedi is the best Star Wars film. Yeah, right. Like that's a thing. [20:06 - 1:15:46]. Enjoy the episode, Ron is a character! In a good way. 

This episode – powered by Gaming Recruitment Solutions (www.grs-recruit.com) and driven by Cole Trickle's natural heirs, +More Media - sees Fintan and Jon tackle Disney+, Jon confesses his Macau photobombing hobby, and much more [0:00 - 22:21]. Then the fellows are joined by publishing overlord Scott Longley as he checks in to make sure they're working. Scott also talks the recent spate of earnings calls, and what's going on with Kindred, plus other M&A talk [22:22 - 1:04:30]. It's all good, clean and very interesting fun. 

In this episode (The Gambling Files RTFM 189), Alex Pratt of Clarion Gaming and Jon Bruford discuss the monumental task of moving ICE to Barcelona and creating a globally immersive gaming experience.

A warm shoutout to EveryMatrix. Their OddsMatrix Sports Betting Software Solutions delivers cutting-edge solutions for sportsbook platforms and data feeds, offering real-time and highly accurate data across a variety of markets. We’re proud to have such an innovative partner supporting the podcast!

In the wild world of iGaming, a reliable CRM can feel like the holy grail. But thanks to Optimove, you’ve hit the motherlode! Their software will help stay on top of customer relationships like a high-stakes gambler who never loses! 

Some sponsors just do their thing and disappear—not Clarion Gaming. They’re always there, 365 days a year, making sure the gaming and gambling industry stays connected. Thanks for being the sponsor who never logs out, and for making our podcast feel like a winning bet every time!

In a nutshell:

* ICE Barcelona 2025 is an international gaming industry trade event set to take place from January 20–22, 2025, at the Fira Barcelona Gran Via in Barcelona, Spain.

* Clarion Gaming’s focus on safer gambling, cybersecurity, and new technology as essential event themes.

* The growing importance of creating holistic attendee journeys, inspired by experiences like Disney and music festivals.

* The challenges of managing global events in spaces not always built for modern exhibitions.

* How Clarion is fostering innovation by collaborating with local governments and tech ecosystems.

* Trends in attendee behavior, including the rise in interest in safer gambling workshops and customer journeys.

Choice quotes:

* Alex Pratt: “From a financial and employee perspective, gambling is a massive industry. But at its core, it's a small industry. And it's easy to not do well if you're obnoxious. But if you're transparent and kind, you'll do okay.” 

* Alex Pratt: “In the gambling industry, having a finger on the pulse is never easy. But trying to understand all the nuances and insights that are changing in the market is crucial, and it’s what ICE Barcelona 2025 is all about.” 

* Jon Bruford: “These days, there are a heck of a lot of gambling events out there that are on a grand scale. It’s exciting that Clarion Gaming decided to go through such a big change—different country, different venue, etc.” 

Thanks to Alex Pratt for being on the show! 

Learn more about Alex at https://www.linkedin.com/in/alex-pratt/ 

Go to ICE Barcelona 2025: https://www.icegaming.com/ 

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify:

FINTAN RETURNS! This must be what it was like making Lord of the Rings. Intro chit-chat with a dash of ICE is at the beginning [0:00 - 13:45], then we are joined by Michelle Hembury of German law firm Melchers to discuss just what's gone wrong with the regulatory side of gambling there [13:46 - 38:02]. Dr Michael Auer returns too, discussing his academic paper on the impact of game mechanics on problematic gambling behaviour, in a truly exceptional study using real player data [38:04 - 1:18:14]; finally, Fintan tells us about his adventures while he was off getting a tan in the Sahara [1:18:15 - 2:14:06]. Enjoy!

First up, Fintan and Jon talk nonsense, then pure unadulterated sense [0:00 - 11:57]. Then the chaps are joined by guest Scott Longley of publishing overlords +More Media. Scott joins the podcast to discuss the recent Reputation Matters event, which focused on the UK Gambling Commission's white paper and the issue of frictionless checks. He highlights the discrepancy between the government's desire for frictionless checks and the reality of what is feasible. Scott also emphasizes the importance of trust and transparency in the industry and the need for clear communication between regulators, operators, and the betting public. The conversation touches on the role of media in shaping public perception and the lack of representation for punters in decision-making processes [11:59 - 1:10:24].

Truth be told, Scott's a bit of a legend, and we at the podcast would like to express our thanks to his parents for their creation.

Sponsored by Sportingtech!

Steve Ruddock, who you may remember from such hits as Wagers.com and currently starring in Props.com, joins Fintan and Jon to talk about the Wire Act and the potential issues for the future of gambling and datat transfer in the US in light of IGT's recent court case. Steve's a total legend, and he really knows his stuff. He also reveals his spiritual dojo, and we discuss Andre the Giant, among other things.

We don’t know which is Starsky and which is Hutch, to be honest, but our glorious sponsors Optimove and Clarion Gaming are the crime-fighting duo we would all like to be when we grow up.

After a brief introduction with Jon and Fintan [0:00 – 9:44], they’re joined by a genuine superstar guest: former PaddyPower Head of Mischief Ken Robertson (now founder and CEO of The Tenth Man), who regales the pair with tales of derring-do and madness from a time of huge creativity and (relative) freedom in gambling marketing. This is genuinely one of our favourite episodes ever, give it a listen and see if you disagree.

We discuss the creative and innovative marketing strategies employed by Paddy Power, including controversial campaigns and memorable stunts, such as parachuting a jockey into a racecourse and the North Korean ‘basketball diplomacy’. They also touch on the importance of having a founder-mandated North Star and the ability to push boundaries while staying true to the brand's values. Ken discusses the power of generating controversy in marketing, his decision to leave Paddy Power and start his own thriving agency, The Tenth Man. Ken shares some of the successful marketing stunts he has worked on, including the promotion of the film 'Kneecap' at Sundance. He also mentions the expansion of The 10th Man to London and their plans for future growth. [9:45 – 1:13:34]

In a nutshell:

• Paddy Power's marketing success was driven by a combination of creativity, risk-taking, and a willingness to challenge the status quo. Generating controversy can be a powerful marketing strategy, but it must be carefully executed to avoid negative backlash.
• Paddy Power is known for its creative and innovative marketing strategies, often pushing boundaries and courting controversy.
• Paddy Power's campaigns aimed to provoke and generate earned media coverage, keeping the brand top of mind.
• Success was measured by the number of complaints received and the level of earned media coverage generated.
• The company's campaigns often tackled social issues, such as homophobia in football, and aimed to make a positive impact.
• The concept of the 10th man, or having a contrarian voice, can help avoid groupthink and lead to more innovative ideas.
• Successful marketing stunts can generate significant publicity and attention for brands and projects.

Choice quotes:

"What I'm thinking is kind of, shove a horse out of an airplane with a parachute and we land the horse in the middle of Aintree."

"…it remains the most complained about ad in British advertising history, by a multiple of three. And that was due to its headline, Money Back If He Walks."

"…the ad was purely a vehicle to promote the fact that, you know, we were betting on a guilty or not guilty verdict."

This podcast is presented by Optimove, which is used by 56% of the EGR Power50 to personalize player experiences. Visit Optimove here for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It’s awesome.

Did you know this podcast is sponsored by Sportingtech? It is! In this new shorter episode format, Jon discusses the big changes in gaming in his 17 years at Casino International. Plus, this episode Jon and Fintan are joined by Her Excellence Melanie Ellis, Partner at Northridge Law. Mel discusses the new English Prime Minister and what the appointment might mean for the industry, then Fintan asks a sensible question and Mel gives another brilliant answer.

Apologies for this episode coming out late, Jon had multiple deadlines this week... Sorry!

A look ahead with Jon Bruford - NO FINTAN (ladies, I'm sorry to disappoint) - to what's coming in the RTFM episode. This week we meet Victoria Reed, co-founder of Better Change to discuss the company's mission and what makes them stand out. It's good. Well, that's why we asked her on. They're awesome.

Then we meet Sergio Porcasi, MD of Casino Royale Antigua, the newly-opened casino on this island paradise. Sergio tells us about the gaming operation, and a little about the local market.

It's the final episode of 2021! Jon – still no Fintan, we now just call him Monsieur Grosse Bottes – has a chat with Steve Ruddock of Betting USA and Gaming Law Review about his predictions for the Sports Betting market in the US for 2022 [0:00 - 1:07:31], then catches up with Tom Nieman to talk about Tom's home town Chicago and what's going on with the casino process there [1:07:32 - 1:27:52].

No time stamps on this episode as guest Kate Chambers is with us from the beginning. First off, Jon brings us up to date on what he's actually doing at the moment, which brings us nicely to Kate joining the conversation to talk about the new resource she has just launched, The Gaming Boardroom (www.thegamingboardroom.com). It's a unique resource combining L&D, news, wider business insight, online and in-person events, reporting and much more. And Jon's part of it as well. So have a listen!

Fintan and Jon meet Martyn Holman of Augmentum Fintech to talk, well, fintech and running after Martyn's Dragon's Back experience; the wonderful Jennifer Gaynor (J Gaynor Law) to discuss recent North American mergers and acquisitions; and the ebullient Christy Lemons talks to us about her excellent company and her new invention - reinventing the slot button.

We bring The Gambling Files Podcast to you thanks to our kind, generous and loving sponsors Optimove and Clarion Gaming.

We kick off with Jon and Fintan joined by Naomi Barton, portfolio director at Clarion Gaming. They discuss the upcoming iGB Live! event in Amsterdam and the plans for the event in London in 2025. They also talk about the importance of face-to-face networking in the iGaming industry and the various activities and parties that will be taking place at the event. The conversation also touches on running as a way to balance a busy life and the anticipation of Jon's upcoming school reunion. IGB Live is the biggest event in the iGaming industry and is expected to be even bigger this year with a 30-40% increase in pre-registrations. The event will feature new areas such as the Launch Pad for tech startups and the Sustainable Gambling Zone to support operators earlier in the player journey [0:00 – 27:53].

"Regulate the product, not the player."

Then we’re joined by the eminent Sarah Ramanauskas, of the Game Safety Institute, who has had even more brilliant ideas about how we can change our approach as operators and suppliers to ingrain a more effective and relatively invisible level of RG and player protection. The conversation revolves around the idea of incorporating safety features into gambling games to promote responsible gambling. We discuss the concept of providing players with more information and warnings within the game itself, rather than relying on external responsible gambling measures. They suggest incorporating features like health bars, bet limits, and prompts to help players make better decisions. The conversation also touches on the challenges of implementing these features in the gambling industry and the need for long-term thinking and player-centric design. The conversation covers various topics including the appeal of jackpots in slot games, the need for clearer explanations of jackpot odds, the role of regulators in product safety, the potential of psychedelic substances for mental health treatment, and the value of a broad education.

In a nutshell:

• Incorporating safety features into gambling games can promote responsible gambling.
• Providing players with more information and warnings within the game itself can help them make better decisions.
• Features like health bars, bet limits, and prompts can be incorporated into games to enhance player safety.
• The gambling industry should prioritize long-term thinking and player-centric design.
• Implementing these features may face challenges due to short-term financial considerations and the need for industry-wide adoption. Clear explanations of jackpot odds can help slot players make more informed decisions.
• Regulators should focus on regulating the product rather than the player.
• Psychedelic substances like mushrooms and ketamine show promise in treating mental health issues.
• A broad education that includes the humanities can provide valuable skills for any career.

Choice quotes:

"Why don't we try something different? Like actually put stuff in the product to make the product safer – rather than saying put your seatbelt on, why don't we just build airbags?"

"Incorporating more things into the actual play model makes far more sense than just doing your regulatory stipulation, meeting your license requirements and putting the onus on the player."

"Regulate the product, not the player."

This podcast is presented by...

Back with a bang AND a whimper, the gambling industry's number one cocktail of sex, drugs and rock and roll is back, minus the sex, drugs and rock. And roll, actually. Fintan and Jon discuss some stuff at the start [0:00-22:44], then Sharon Singleton and Ros Wade join us from Asia Gaming Brief to talk over recent major developments in Macau [22:46-55:24]; Maris Catania chats with us about her role as Head of RG and Research at Kindred Group, and her recent PhD paper [55:26-1:39:52]; and we close with author and journalist Martin Calladine discussing his book about fan-owned football clubs, and his in-depth knowledge of crypto and how it is making inroads into the football world [1:39:54-2:23:15]. Don't miss it!

An episode with a difference. First, the intro is Jon and Corporate Overlord Paul Sculpher of Gaming Recruitment Solutions (www.grs-recruit.com) who discuss some recruitment stuff, some cake-related things, all sorts [0:00 - 20:53].

Then our guest Fintan turns up, to discuss the news of the day. In this episode we actually explore a subject and research in real time, and you will hear the horror unfold as we look at the Betting And Gaming Council's latest press release [20:54 - 1:05:49]. You can see the release here and you can see the relevant page on the Gambling Commission website here - where you can also download the Excel document Fintan is looking at during the episode. We discuss issues with how information is presented, and how that can help arm industry critics.

Fintan and Jon are joined by Melanie Ellis to discuss licensing requirements for the UK iGaming market, and what it takes to surrender one - and should Ray Winstone be the one requesting it be handed over?

Our second guest this week is Sarah Ramanauskas of Gambling Integrity, who discusses the failures of the UK industry's last public campaign slogan, and the hopes for the new one, and much more.

Fintan and Jon discuss the recently-announced relocation of ICE to Barcelona from 2025 because, well, they're nothing if not crowd-followers [0:00 - 20:44]. Then Jon is joined by Kindred's Tom Banks to talk about the company's 0% proceeds from problem gamblers initiative, among other things [20:45 - 1:32:00]. Enjoy the episode!

Hey, have you seen any podcasts sponsored by Clarion Gaming? YOU HAVE NOW. Because this one is. I know, right? WOAH NELLY! So this episode, Fintan and Jon talk about some things [0:00 - 15:54] like what's in a name, and child tantrums. Then they're joined by the excellent Sarah Ramanauskas to talk about her new project The Game Safety Institute (https://safer.games/). It's genuinely a fresh step forward, very interesting to hear about, and sounds awesome [15:55 - 53:47]. 

It's a bonanza this episode! Fintan and Jon discuss the hilarious and sadly oh-so-predictable news out of the UK government regarding less-than-stellar corruption, plus Jon is relieved to learn that hypnotists are sometimes faking and he can go to shows in much greater comfort now [0:00 - 37:17].

Then the chaps are joined by Corporate Overlord Paul Sculpher of Gaming Recruitment Solutions (www.grs-recruit.com, yes it is a hyphen) who, in a wide-ranging conversation, sets Jon straight on the rules in the UK, talks about the perils of an increased number of slots, the benefits of ETGs, and how Waterworld is in fact not a terrible film despite everyone else thinking it is [37:18 - 1:42:13]. Enjoy a very wide-ranging episode!

In this episode (The Gambling Files RTFM 190), Motti Colman, VP of iGaming at Optimove, joins Fintan and Jon to explore the intersection of AI and the gambling industry. They discuss how predictive modeling and hyper-personalization are transforming marketing strategies, improving customer experiences, and addressing responsible gambling concerns. 

In iGaming, players may think the big win is the highlight, but behind the scenes, it’s Optimove’s CRM software—that's the true MVP. With Optimove, you can juggle players, promotions, and data with the finesse of a Vegas croupier. Thanks Optimove, for being a sponsor. We owe you a standing ovation!

Also, thanks to EveryMatrix! Whether you're into sports or esports, their platform offers reliable data and an unmatched number of markets to choose from. Plus, their industry-leading accuracy ensures you stay ahead of the game. Thanks for backing the podcast! Hey listeners, check them out: OddsMatrix Sports Betting Software Solutions!

And thanks to Clarion Gaming. They’re like a well-timed boost in a race, making sure you’re not only in the game but winning it. Thanks for being the secret weapon we can count on, even when we hit those podcasting speed bumps!

In a nutshell:

* The evolution of AI from predictive modeling to mainstream buzzword status.

* How Optimove pioneered hyper-personalization in iGaming.

* The concept of the "positionless marketer."

* AI’s role in identifying and mitigating problem gambling behaviors.

* Balancing responsible gambling with player value maximization.

* Using AI to create highly personalized customer experiences.

* How Optimove’s predictive modeling helps marketers understand their customers.

* Combining AI capabilities with human creativity.

* Why some applications of AI, like content generation, still suck.

* Predictions for the next wave of AI innovation in iGaming.

Choice quotes:

* Motti Colman: “It seems like every business is telling their customers: We are AI, or We have AI. But quite a lot of that is BS.” 

* Motti Colman: “At Optimove, we were doing AI before it was cool. And I always talk with our sales team about not throwing around fancy buzzwords, but to talk about how we utilize AI.” 

* Fintan Costello: “One-to-one marketing and personalization makes for a great presentation to the exec team. But for the boots on the ground,  delivering it is a nightmare. You can't do it without automation.” 

* Jon Bruford: “What companies tell us is personalization is often them just trying to sell us more of the same stuff, which is the opposite of personalization.” 

Thanks to Motti Colman for being on the show! 

Learn more about Motti at https://www.linkedin.com/in/motticolman  

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify:...

This week we meet Victoria Reed, co-founder of Better Change to discuss the company's mission and what makes them stand out. It's good. Well, that's why we asked her on. They're awesome.

Then we meet Sergio Porcasi, MD of Casino Royale Antigua, the newly-opened casino on this island paradise. Sergio tells us about the gaming operation, and a little about the local market.

No Fintan sadly on this episode, but Jon says 'to be sure' several times to try and pay homage to his be-haired co-host.

Special thanks as always to our two top of the league sponsors, Optimove and Clarion Gaming. Both utter legends and, funnily enough – total coincidence, too – Optimove’s CEO and founder is on this episode!

First up there is a short intro, in which both Jon and Fintan completely lose it because of some inappropriate comments [0:00 – 6:05]. And they’re comments for which Fintan certainly apologises.

Then we meet Pini Yakuel, of Optimove CEO fame. Our conversation covers a wide range of topics, including the OptiMove Connect event, the concept of the positionless marketer, the impact of AI and no-code solutions, and the evolution of skills in sports and marketing. The discussion also delves into the benefits of a positionless approach and the challenges faced by traditional marketing departments, the democratization of decision-making, the art of boxing, and hunger for success. We also discuss the challenges of maintaining hunger and motivation after achieving success. I say ‘we’, but Jon can clearly not contribute to that discussion [6:06 – 1:06:26].

In a nutshell:

• The concept of the positionless marketer is a key focus, emphasizing the impact of AI and no-code solutions on marketing roles and processes.
• The conversation explores the evolution of skills in sports and marketing, highlighting the benefits of a positionless approach and the challenges faced by traditional marketing departments.
• The conversation provides insights into the changing landscape of marketing, the role of technology, and the potential for greater efficiency and innovation in marketing processes. The impact of self-service capabilities on democratization and decision-making
• The challenges of maintaining hunger and motivation after achieving success
• The impact of democratization on growth and scale in organizations

Choice quotes:

"The game of basketball has become positionless, emphasizing versatility of play and velocity, which wasn't the case in the past."

"The future of marketing is positionless, steering towards greater efficiency and innovation, leveraging AI and no-code solutions."

"Good communication solves most problems."

"I'm still waiting for mine."

This podcast is presented by Optimove, which is used by 56% of the EGR Power50 to personalize player experiences. Visit Optimove here for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It’s awesome.

Talking smack goes solo this week without Fintan as he yomps through the desert instead of doing this, so Jon thinks up some cool new names for gambling companies [0:00 - 5:38]; Asia Gaming Brief's Sharon Singleton comes on to discuss events in Australia, what may be happening in Saipan and of course, Macau [5:39 - 33:36]; and IGT's Jennifer Bowman talks about inspiration, beluga whales, her career and the benefits of mentorship, and a lot more [33:38 - 1:43:46]. No narwhals though.

As ever, huge thanks and big love to our benevolent sponsors Optimove and Clarion Gaming. We love you bigly.

Ok, the intro to this one is maybe a bit weird – it spans a lot of things, but begins with a Google search for ‘whale sputum’ and pretty much goes downhill from there [0:00 – 25:27].

Then we welcome guest Martin Calladine, a football writer and author who does not shy away from the less salubrious side of the industry. We explore the involvement of football clubs in cryptocurrency scams and tokenized fan engagement, highlighting the lack of due diligence by world-famous football clubs in partnering with fraudulent crypto companies, resulting in financial losses for fans. The discussion covers examples such as Manchester City's sponsorship deal with a non-existent company and Fulham's partnership with a pyramid scheme. The conversation also delves into the pitfalls of tokenized fan engagement, where schemes exploit fans' desire for involvement while prioritizing trading volume and profit. We also explore the lack of regard for fans and the failure of football clubs to protect themselves and their supporters from fraudulent schemes, highlight the need for better governance and cost control in football, as well as the prevalence of corruption and gambling sponsorships. The conversation concludes with a reflection on the unsustainable nature of the current football model and the potential for future scandals [25:28 – 1:39:32].

Martin's new book is called No Questions Asked and is available from all good book outlets, and Amazon.

In a nutshell:

• Football clubs have shown a lack of due diligence in partnering with fraudulent cryptocurrency companies, resulting in financial losses for fans.
• Tokenized fan engagement schemes that prioritize trading volume and profit over meaningful fan involvement.
• The promise of fan participation in club decision-making often falls short, with voting on trivial matters and limited impact on club operations.
• The crypto market's volatility and the lack of regulation make it susceptible to scams and manipulation. Football clubs have shown a lack of regard for fans and have failed to protect them from fraudulent schemes.
• The proposed football regulator is a step towards better governance, but it may not address the underlying issues in the industry.
• There is a need for better cost control and sustainability in football to prevent financial instability.
• Corruption and gambling sponsorships are prevalent in the industry, and there is a lack of action to address these issues.
• The current football model is unsustainable and may lead to future scandals.

This podcast is presented by Optimove, which is used by 56% of the EGR Power50 to personalize player experiences. Visit Optimove here for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It’s awesome.

In this episode, Fintan and Jon discuss the concept of taking a sabbatical (which Fintan is doing) and the challenges of burnout in the workplace (which Jon has done), and getting bad references. They also share personal stories of job difficulties and the importance of prioritizing social connections. The conversation then shifts to the upcoming ICE conference and our plans for the event [0:00 – 28:54].

Then we meet the fabulously bearded Lorand Minyo, founder and chairman of the Neveli Foundation, which aims to make a positive impact in the world by focusing on philanthropy, advisory services, and impact investing. Laurent explains the three tracks of the foundation and how they work together to achieve their goals. He also emphasizes the importance of teaching children about AI and the need to address biases in AI systems. Laurent shares the foundation's goals for 2024 and encourages listeners to spread the message and do good in their own lives [28:55 – 1:14:29].

The Dom Toretto and Brian O’Conner of this podcast are our glorious sponsors Optimove and Clarion Gaming. We won’t ruin your work by introducing The Rock (or even Jason Statham. Don’t get me started on Momoa) any time soon, we promise!

After a brief introduction [0:00 – 10:47], Fintan and Jon are joined by journalist David Danzis to talk about his specialism, Atlantic City. David recently wrote a column explaining what needs to be done to save AC in the face of NY casinos and more; you can read that here: https://www.playnj.com/news/fixing-atlantic-city-not-difficult-heres-how-to-do-it-today/80035/

David explains how an arcane old law can be utilised today to save the future of the city and its casinos, how a simple reallocation of police resources could have a profound impact, and much more. And you know what? It all makes sense [10:48 – 1:12:06].

This podcast is presented by Optimove, which is used by 56% of the EGR Power50 to personalize player experiences. Visit Optimove here for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It’s awesome.

In this week's unsponsored bonanza, Fintan and Jon are talking pap [0:00 - 15:28] before being joined by David Bartram, founder of CryptoGamblingNews.com and all-round crypto genius. He explains what happened with the recently-fallen crypto exchange FTX, and the ripples this has caused, including within the world of crypto casinos/gambling [15:29 - 1:07:40]. He's brilliant as ever. Enjoy the episode!

We kick off with Fintan trying to decide the next punishing race he wants to do, while Jon is highly supportive [0:00 - 31:21], then we're joined by top new guest Jay Sayta, who explains both the land-based and online sides of the industry in India [31:22 - 1:18:55]. It's an education. Then Jennifer Gaynor stops by to discuss what's been happening in Vegas - the Palms re-opening, the recent Strip proerty purchase by that nice Mr Fertita, the blossom of sports teams in Vegas (and F1!), and the dead bodies popping up in Lake Mead [1:18:56 - 1:52:51]. That's followed by the bit at the end [1:52:52 - 1:53:21]

In this episode, Jon chats with Andrew Cardno, co-founder and CTO of Quick Custom Intelligence (QCI), about the groundbreaking ways AI and data activation are revolutionizing the gaming and resort industries. 

We’re thrilled to have Clarion Gaming as a sponsor, the go-to source for all things gaming and gambling! Their dedication to connecting businesses and fostering innovation makes them the MVP of the industry. 

Shoutout to Optimove, the superheroes of CRM marketing! They help businesses save the day with smarter customer insights and real-time decision-making powers. 

Big thanks EveryMatrix! From their competitive sports and esports coverage to their industry-leading accuracy, they offer everything you need in the betting world. Hey listeners, learn more about their OddsMatrix Sports Betting Software Solutions. 

This episode (The Gambling Files RTFM 192) in a nutshell:

* The creation and impact of QCI’s AI-powered simulacra.

* The difference between co-pilot and simulacra models of generative AI.

* How QCI automates data integration for resorts, reducing years of work to days.

* The importance of calculating lift in marketing campaigns for casinos and resorts.

* The role of AI in fostering human creativity rather than replacing it.

* How AI is making advanced analytics accessible to businesses of all sizes.

Choice quotes:

* Andrew Cardno: “We decided not to employ a chief operating officer, and instead build one using generative artificial intelligence.”

* Andrew Cardno: “In business, people still want to do creative stuff [instead of giving that over to AI]. But they want everything around the company to be automated.”

* Jon Bruford: “You don’t learn anything by getting it right.”

* Jon Bruford: “I don't want AI to do the shit that I enjoy doing, like writing fiction and drawing pictures. I want AI to do the laundry and clean the floors to give me time to write and paint.” 

Thanks to Andrew Cardno for being on the show! 

Learn more about Andrew at https://www.linkedin.com/in/andrewcardno/

Learn about Quick Custom Intelligence: https://quickcustomintelligence.com/ 

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

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Fintan Costello on LinkedIn:

Fintan dips in and out this week, when he's not getting a Shuffle Trampoo. Four guests this week, starting with Fintan talking about the sale of BonusFinder.com [0.00 - 17:34]; then we move on to the great Melanie Ellis discussing Single Customer View [17:36 - 56:07]. Then we're joined by the legendary Richard Schuetz to talk about CSR and the role a casino can play in the community [56:08 - 1:21:47]; and we wrap things up with the utterly lovely Ben Farber shedding some light on executive recruitment [1:21:48 - 2:09:03]. Enjoy the episode.

This week we have Jon's book recommendations for Fintan - yes, really - and exciting news about sponsorship [0:00 - 31:51]; then they chaps are joined by the excellent Debra Nutton, a gaming exec who has long stints in the boardrooms of MGM and Wynn Resorts on her resumé. Debra talks about a stellar career and what she's learned [31:52 - 1:25:33]. Then Kim Lund emerges like the sun to warm our souls, discussing the space between gaming and gambling, game development, and his hopes for Aftermath Interactive's new game, Hands of Victory [1:25:34 - 2:19:47]. Finally Jon asks a small favour... [2:19:49 - 2:20:42]

Behind the scenes with gambling, what happened with the 2024 UEFA European Football Championship and England’s loss to Spain?

One of our wonderful sponsors—Optimove—provided us with this episode’s guest. But that doesn’t mean that we’re any less grateful to Clarion Gaming for also helping us bring you The Gambling Files Podcast. 

Optimove’s Jonathan Collins joins Fintan in the Gambling Files studio today. Our guest is a Strategic Services Team Leader at Optimove, a leading customer relationship management (CRM) and marketing automation platform that we unabashedly recommend to everyone, but especially you. 

(Co-host Jon Bruford missed this episode, but he’ll be back, don’t worry!) 

This episode in a nutshell:

* Yes, England’s heart is broken. Yes, Gareth Southgate, England’s manager, has stepped down. But what happened behind the scenes at Euro 2024 with gambling? 

* Query trends for big football tournaments are generally predictable

* Sports betting trends during the tournament, including deposits and bet amounts, and how the Italians generally don't like to bet on non-Italian teams at tournaments. 

* The popularity of weird Olympic sports like kayaking and canoeing.

* NFL betting trends. 

* HBO's Hard Knocks series and Netflix's Receiver documentary, and how they link with the NFL's popularity in America.

* How there is no clear second sport in America, with multiple sports having significant betting activity, including baseball, basketball, and soccer.

* There is some movement in women's basketball betting, driven by personalities like Caitlin Clark.

* The shift towards mobile-first betting platforms. 

Choice quotes by our guest:

* “We just saw a huge upswell of interest on the final [of Euro 2024]. For example, in Italy, there were 20% more betters on the final than any other day.”

* “Excluding England, we saw a decrease in terms of the average deposit amount and the number of depositors through the [2023 Euro] tournament after group stage games.” 

Choice quotes by Fintan: 

* “Bookies who aren’t official sponsors of the Olympics aren’t allowed to say the word ‘Olympics’ [in marketing and advertisements]. They’ve got to talk about, for instance, sport in Paris. So it’s tricky from a marketing perspective.” 

* “I always like to call the start of the NFL season, the start of gambling season. Everyone’s fired up. They're salivating. The numbers go up. Everything just gets more gambling—I just invented that word.” 

* “I was joking with a friend that I'm going to be watching the Olympics, sitting on my sofa, eating chocolate, and critiquing somebody's gymnastics routine.” 

Thanks to Jon Collins for being on the show! 

This podcast is presented by Optimove, which is used by 56% of the EGR Power50 to personalize player experiences. Visit Optimove here for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It’s remarkable.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Get our newsletter: https://thegamblingfilestldr.substack.com/

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Fintan Costello and Jon Bruford talk to Jennifer Gaynor about the recovery of Las Vegas and how it's going; to Alex Barter about the status of the watch as the modern pissing contest; and to The Guardian's Rob Davies about the recent sale of William Hill's non-US estate to 888.

In Fintan's absence we do away with (most of) the usual blather and invite proper, serious political reporter Patrick Svitek of The Texas Tribune on. Patrick kindly explains the ins and outs of Texas law, and why we won't see movement there for casinos before the decade's end, though mobile sports betting may come a little sooner [0:00 - 42:32].

As always thanks to our publishing overlords +More Media, and our recruitment/corporate overlords Gaming Recruitment Solutions (www.grs-recruit.com).

If we were forced to choose between Optimove and Clarion Gaming, we’d be screwed—because we can’t live without Optimove’s awesome CRM marketing solution or without Clarion Gaming’s cool network and brands. Hey sponsors, we see you, and we thank you.

Today’s guest is Isabelle Zanzer, a Regulatory Compliance Specialist and Sustainability Integrator with CompliancePlay, a regulatory consultancy firm for the iGaming industry. 

Isabelle discusses her unique approach to compliance, focusing on solutions rather than simply saying no, and how her team works to help businesses thrive while meeting regulatory requirements.

In a nutshell:

* Jon and Fintan yabber on about Jon’s new persona, the so-called “seagull effect” (which relates to a boss coming in, making a lot of noise, sh!tting over everything, and leaving), and whether they should get Cobra Kai tattoos. . 

* Isabelle shares her insights on "health washing," where companies pretend to act responsibly without addressing the core issues. She highlighted her research into this phenomenon within the gambling industry, discussing how gambling companies might be masking issues under the guise of responsible gambling.

* Isabelle shares insights from her ongoing PhD research on problem gambling in Ukraine during times of conflict, highlighting the impact of war on gambling behavior. 

* Can self-regulation work effectively in the gambling industry? Isabelle argues for a balanced approach that includes open dialogue between operators and regulators.

* There’s a need for companies to adopt proactive measures to stay ahead of regulatory changes and maintain good standing within the industry.

Choice quotes:

* Fintan Costello on proactive compliance in the iGaming industry:“You travel to where the puck is going, not to where it is. You need to be scanning the regulatory landscape, looking ahead to what’s coming next.”

* Isabelle Zanzer: “In times of war, every recognized comorbidity for gambling is increased massively. There's so much stress and uncertainty; it’s like a super magnifier for gambling problems.”

* Isabelle Zanzer on working in compliance: “I always tell clients, I’m not your mom, I’m not your wife. I’m not going to be like, ‘you have to do this, you have to do that.’ [But we are] here to help you.”

* Jon Bruford on self-regulation in the iGaming industry: “No industry is going to unilaterally agree to make changes across the board that it doesn't have to.”

Thanks to Isabelle Zanzer for being on the show! 

Connect with Isabelle: https://www.linkedin.com/in/isabelle-zanzer/ 

This podcast is presented by Optimove, which is used by 56% of the EGR Power50 to personalize player experiences. Visit Optimove here for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It’s astonishing.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts: https://apple.co/3A57jkR

Subscribe on Spotify: https://spoti.fi/4cs6ReF 

Subscribe on YouTube:

We celebrate our 200th episode today, and with that milestone, it's only appropriate that Fintan isn't here to record the intro [0:00 – 4:06], so it's just Jon. Yeah, we're skipping that bit too.

But wait! Then we're joined by both Fintan and top-guest-who-is-in-no-way-here-because-he-works-for-a-top-sponsor, Mark Schmidt. He's head of sales, Africa for EveryMatrix, and is on to share his insights on the gaming industry, his personal journey through addiction, and the importance of attention to detail in business. He discusses the evolution of the industry, the challenges faced by operators, and the need for authenticity in a world often dominated by superficiality. Mark also opens up about his struggles with addiction and mental health, emphasizing the importance of support and understanding within the industry. In this conversation, the speakers delve into the critical topics of mental health, addiction, and the culture surrounding alcohol in the gaming industry. They discuss the importance of therapy, the normalization of alcohol consumption in business settings, and the need for community support for those struggling with addiction. The conversation also touches on the authenticity of engagement on platforms like LinkedIn and the challenges faced by individuals in the industry. In this conversation, Mark Schmidt discusses the importance of community engagement, personal branding, and integrity in business practices within the gaming industry. He emphasizes the need for continuous improvement and adaptation to market demands, particularly in Africa, where EverMatrix is expanding its presence. The discussion also touches on the significance of building long-term relationships and maintaining a good reputation in a small industry. Networking at events like Sigma Africa is highlighted as a crucial aspect of business growth.

Choice quotes – guess which one is Jon:

• "Seriously, mushrooms. Fucking amazing."
• "Business doesn't get done on the stand."
• "90% of the shows in Africa are rubbish."
• "Let's get real about what's going on."
• "This industry is all about long-term."

A big slice of love pie to sponsors Optimove for their support, which helps us to keep this podcast ticking over. They turn customer data into PURE GOLD, with tools that make businesses shine. Optimove, your support helps us make things that people listen to. I was going to write 'entertain people' but realised it was a bit of a reach. 

A big thank-you to Clarion Gaming for keeping the gaming industry buzzing and sponsoring our podcast! If you’ve been at ICE in Barcelona, you’ll know they knocked it out of the park. Every day is your 21st birthday with Clarion.

We’re thrilled to also be sponsored by the beautiful people at OddsMatrix Sports Betting Software Solutions — your go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so wonderful, if he were alive Jimmy Stewart would be wanting to appear in a film about it and call it, It's A Wonderful OddsMatrix. A big thanks to them for their support and… we love you.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

Subscribe on Apple Podcasts:

First post-ICE edition and it’s a doozy. Thanks, Ned*! First up, Fintan and Jon talk about their very different experiences of ICE. Clue: one included golf, socialising and nice dinners and lunches, and one included recording the podcast, editing it, staying in a shitty hotel and almost no socialising [0:00 – 20:10].

Then we’re joined by top guest and newly-minted CEO of OddsJam.com, Matt Restivo.

He discusses his passion for running marathons and participating in endurance races (mostly with Fintan; Jon’s glory days are long gone, and were not very glorious anyway). He shares his journey from running to triathlon and the challenges and rewards of training for these events. Matt also talks about his personal health and fitness regimen and the importance of maintaining a balanced lifestyle. He then introduces OddsJam, a data-driven platform that provides tools and educational content for sports bettors. Matt explains how OddsJam helps users identify value in the betting market and make informed decisions, and discusses the target audience and customer success stories of OddsJam. Finally, Matt shares the future plans for OddsJam and his participation in the ICE conference (yes, we recorded this just before ICE). In this conversation, the hosts and guest discuss various topics related to attending conferences and customer retention. They start by joking about swag and conference preparations, including laptop stickers and jam. But we left all this stuff in anyway because it’s GOLD [20:12 – 1:03:09].

This podcast is presented by Optimove, which is used by 56% of the EGR Power50 to personalize player experiences. Visit Optimove here for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It’s awesome.

*Ryerson, not Flanders

Another twofer, as our American cousins say; Jon and Fintan meet two guests but it's two superb guests. First they talk smack [0:00 - 9:23]. Then the brilliant Harp Edwards explains the work at Gordon Moody, where she works on the world's first ever residential treatment centre for women with gambling problems. This could be industry-changing, and it's a great listen [9:24 - 1:01:47]. And the data! Second, we have The Guardian's Rob Davies talking about his recent book, Jackpot: How Gambing Conquered Britain. It's a wide-ranging conversation with a very smart and funny man [1:01:48 - 2:18:55].