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The Future of Content podcast (Todd Ross Nienkerk)

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DateTitreDurée
28 Jun 2024Episode 50 – Here’s What AI Can’t Do, and More with Jim Vomero00:36:49

This week, join us as we sit down with Jim Vomero, Senior Engineer at Four Kitchens, about AI's impact on content creation and CMS platforms like Drupal. Discover how AI improves authoring experiences and addresses backend interface challenges, as highlighted by Jim's recent university project.

Explore AI's role in transforming website navigation and SEO, focusing on meaningful content associations and automated taxonomy management. Jim and Todd discuss AI's enhancement of site search through vector databases, making it more personalized and user-friendly.

Learn about AI's potential for recommendation engines and comprehensive content management within CMSs, facilitating better content personalization and supporting educational and advocacy efforts online. Don’t miss this insightful discussion shaping the future of digital content.

Connect with us!

About Four Kitchens

Your website needs to fulfill your mission and stand the test of time. We have a long history of helping teams like yours — those who educate, advocate, and inform — realize their website’s potential and make a positive change in the world.

At Four Kitchens, we make the web a better place to teach, learn, and advocate for all. Driven by our content expertise, technical excellence, and a shared purpose of doing good, we craft websites that help organizations fulfill their missions.

Click here to learn more about how Four Kitchens makes websites with love. For good. 

 

13 Feb 2024Episode 46 – Crafting the Narrative in the Age of Conversational AI with Polly M Allen00:49:19

Systems like Alexa and ChatGPT have brought conversational AI to the mainstream, allowing users to tailor how they experience this technology. This week, Polly M Allen of AI Career Boost joins the podcast to discuss how conversational AI is changing our physical and digital lives. With Polly's insights, the conundrums of AI-driven content creation and ownership becomes clear.

From supporting content creation to tempering online interactions with Ghostbot, we assess AI's dual nature. Closing on an optimistic note, we envision a future where content's value is synonymous with its originality and authenticity, inspired by recent initiatives to honor genuine reporting.

Want to learn more about Polly and the work she's doing at AI Career Boost? Then be sure to follow her by clicking on the links below!

19 Mar 2024Episode 48 – Beyond the Screen: Understanding Immersive Content and Universal CMS with Preston So00:58:56

What if content was no longer confined to just a screen? The rapid advancement and integration of artificial intelligence and augmented reality have begun to push these definitions, allowing everyone, from content creators to compliance officers, to rethink what is possible. From revolutionizing everyday tasks to creating a universal CMS where content authors can edit and update content across platforms, our conversation bridges what is to come. 

Preston So joins “The Future of Content” to discuss not just the creation of content but the creation of experiences that are as intelligent as they are intuitive. 

Ready to learn more?

Your website needs to fulfill your mission and stand the test of time. We have a long history of helping teams like yours — those who educate, advocate, and inform — realize their website’s potential and make a positive change in the world.

At Four Kitchens, we make the web a better place to teach, learn, and advocate for all. Driven by our content expertise, technical excellence, and a shared purpose of doing good, we craft websites that help organizations fulfill their missions.

 Click here to learn more about how Four Kitchens makes websites with love. For good.

31 Mar 2020Episode 7 - Meeting Expectations00:30:03

Elise Keith, author and founder of Lucid Meetings, joins host Todd Nienkerk to offer insights on how to run successful meetings every day.

09 Jun 2020Episode 12 - Legally Speaking00:27:17

Matchstick Legal’s Gabe Levine describes the legal world’s evolution from verbose Word-based documentation to simplified conversational automated content.

21 Dec 2021Episode 28 - Being Seen, Heard and Remembered with Mildred Talabi00:38:53

Some of us are most comfortable in the background or in the shadows but author and speaker Mildred Talabi believes in the intersection of visibility and women. In this episode, Mildred discussed why your target audience needs to feel like you ‘get’ them and the only way they can do that is if you write your content in a way that speaks directly to them, in their voice. Be sure to listen to her episode today and follow her by clicking on the links below!

>> Mildred Talabi on LinkedIn
>> Mildred Talabi on Facebook
>> Mildred Talabi on Instagram
>> Mildred Talabi on Twitter
>> Mildred Talabi on YouTube
>> MildredTalabi.com
>> Visible Women Tribe

10 May 2022Episode 36 - Presentation Design with Mikey Mioduski00:45:27
We’ve all put presentations together, or helped others do so. We thought about what we wanted to say and made sure to add cool graphics and images to break up blocks of text. We may even have kept the bullet points to a minimum. Our guest this week, Mikey Miodusky, is the founder of Ghost Ranch Communications and a presentation designer. Lieten this week as he explains why there is much more to putting presentations together than we realize. 

 

>> Ghost Ranch Communications

>> Mikey Mioduski on Twitter

>> Mikey Mioduski on LinkedIn

>> Mikey Mioduski on Instagram

07 Feb 2020Episode 4 - At Your Service00:27:15

Matt Wright, co-founder of Austin, Texas’ Brew & Brew, Better Half, Little Brother Bar, and the Bistro at Lark and Owl, tells host Todd Nienkerk about his approach to menu design and service industry content.

15 Mar 2022Episode 32 - Pulling Back the Curtain on Packaging with Adam Peek00:46:03
Do you enjoy watching unboxing videos on YouTube or TikTok? If you do, you’ve probably come across videos of Adam Peek, SVP of Sales at Meyers, TEDx speaker, pastor, host of the People of Packaging podcast, and our guest this week. Listen to this week’s episode as Adam discusses the importance of packaging in marketing, and the psychology behind the packaging we see every day.

 

>> Adam Peek website

>> Adam Peek on LinkedIn

>> Adam Peek’s Podcast

>> Adam Peek on YouTube

25 Jul 2023Episode 38 – Connecting with Your Audience Through Authentic Storytelling with Vanessa Vidacs00:57:33

In this episode, we have the pleasure of hosting Vanessa Vidacs, Communications Manager for the Wu Tsai Institute at Yale University. Join us as we explore Vanessa's innovative approach to science communication and her efforts to bring together groundbreaking research in neuroscience and data science. Vanessa dives into the significance of authenticity in connecting with audiences, sharing her insights on the power of showcasing the human element and telling hard or complex stories.

 

To learn more about Vanessa, be sure to check out the links below!

>> Yale University

>> Vanessa Vidacs on Twitter

>> Vanessa Vidacs on LinkedIn

>> Vanessa Vidacs on Instagram

03 Oct 2023Episode 43 – The Fandom Formula with Jenny Stiven01:09:07

What does it take to build a thriving fan community around a franchise? Let's probe this question as we chat with Jenny Stiven, a fandom expert and an authority in audience development. From her work on The X-Files to her experiences with franchises like Stargate, Jenny brings a wealth of knowledge about the nurturing of fan communities and driving passionate engagement.

Uncover the secrets behind cultivating franchise audiences. We get into the nitty-gritty of how content creators can foster sustainable communities and build robust relationships with fans. Hear from Jenny how she has successfully navigated the terrain of fan conversations in both digital and physical realms, keeping the momentum long after the content has been released. 

Get ready for an enlightening conversation packed with valuable insights from the world of fandoms and audience development.

>>Jenny Stiven on LinkedIn

>>Jenny Stiven on Twitter

>>SG Blaise

18 Jan 2022Episode 30 - Raising Significance with Michelle Taylor Willis00:42:21

Passion is often overlooked for knowledge and experience. In order to be successful, we need all 3. But what is our definition of success? If it’s only what we can do for ourselves, we’ve completely missed the mark. For author, media mogul, and founder of Gagnant Media Michelle Taylor Willis, success means what you do for yourself; significance is what you do for others. Listen to this week’s episode as she discusses her passion for significance.

 

>> Michelle Taylor Willis website

>> Michelle Taylor Willis on LinkedIn

>> Michelle Taylor Willis on Instagram

>> Michelle Taylor Willis on Twitter

19 Sep 2023Episode 42 – Navigating Young Adult Fiction and Nonprofit Storytelling with Katie Bayerl00:52:38

Dive headfirst into an enlightening conversation with our special guest, Katie Bayerl, a stellar young adult fiction author and content strategist. Katie's insights, stemming from her experiences as a teacher and her deep understanding of the teenage psyche, provide a fresh perspective on writing for young adults. We explore the appeal and unique characteristics of this genre, and why it strikes a chord with readers across all age groups. 

Transitioning from the realm of fiction to the very real world of nonprofits, we dive into the complexities of storytelling and messaging for these organizations. Join us as Katie shares her expertise on the strategic use of headlines, headings, and imagery to guide the reader's journey through a story and the surprising truth that paper might be making a comeback in an increasingly digital world. Together, we tackle the challenges many nonprofits face - limited staff, resources, and time for content creation and how to navigate them. 

Finally, we unwrap the future of print publications and discuss the immense power of personal connections in communication. Katie's experiences as a freelance consultant bring valuable insights into managing constraints in the nonprofit sector. We also delve into how a compelling story can resonate across multiple media platforms. This intriguing conversation is one you wouldn't want to miss!

>>Katie Bayerl

>>Katie Bayerl on Facebook

>>Katie Bayerl on Instagram

>>Katie Bayerl on Twitter

>>A Psalm for Lost Girls

23 Feb 2021Episode 20 - Creating Connections, Not Just Events00:50:28

Events strategist Dana Pake describes how events should be purposeful and create lasting connections, whether digital or in-person.

28 Apr 2020Episode 9 - Virtual Content in the Real World00:40:15

Friends with Holograms CEO Cortney Harding brings her immersive training expertise to the discussion with host Todd Nienkerk.

01 Dec 2020Episode 16 - Content from the Bubble00:33:45

The NBA’s fully confined bubble provided a thrilling finish to a season slashed by the pandemic and, consequently, a new way to create content that features the league’s superstars.

09 Mar 2021Episode 21 - Yes, And...00:40:04

Reacting on the fly is the name of the game for improv comedy, but has the pandemic slowed this growing art form?

15 Dec 2020Episode 17 - Cocktails as Content00:36:59

As barmaster of Austin, Texas’ Small Victory, Josh Loving took a cue from cocktail bars throughout history to create a menu that tells a story, answers questions, and sets the mood using very few words.

26 May 2020Episode 11 - Content from Community, Trust, and Intimacy00:34:45

Carl Smith of the Bureau of Digital tells host Todd Nienkerk about the business ownership content that comes from conversations with business owner members of the Bureau.

23 Jan 2024Episode 44 – Innovations in Content Design and Visual Storytelling with Samantha Enslen01:00:27

Today, we sit down with Samantha Enslen from Dragonfly Editorial to chat about how you can turn industry jargon into compelling content. Samantha offers a valuable look into the process of making intricate concepts digestible, from employing the ISO's guidelines for plain language to embracing an "explain like I'm five" philosophy. Whether it's the tactile charm of print or the swift click-through of digital media, we examine the evolving landscape of content creation and why major businesses are leaning on specialized teams like Dragonfly to articulate their value.

As we wrap up our dialogue, Samantha pulls back the curtain on the meticulous design choices that keep readers hooked, from the allure of a well-placed infographic to the familiar comfort of scrolling through a PDF. We then pivot to the significance of carving out a niche in a market brimming with agencies, as Dragonfly's expertise in demystifying complex content sets them apart.

Eager to learn more? Samantha welcomes you into the Dragonfly community, where you can explore the interplay of writing, editing, and design to elevate your own content creation game.

09 Nov 2021Episode 25 - Creating Voice Content with Preston So00:41:45

Content creating is a challenging task, and it’s especially challenging creating voice content. Preston So is the Senior Director of Product Strategy at Oracle and the author of Voice Content and Usability. He focuses on how content is changing and adjusting to new user experiences, namely voice experience and immersive experiences that challenge the notions we have about the web and content. Preston understands the challenges that come with trying to control every aspect of the content user’s experience. Listen to this week’s episode as Preston discusses how to overcome these and other user experience challenges, and be sure to check out his book, Voice Content and Usability!

>> Preston So  on LinkedIn

>> Preston So’s website

>> Voice Content and Usability

09 Jul 2024Episode 51 – VidaFair and the New Age of Content Monetization with Bob Bowdon00:37:09

Remember when podcasting was just an audio medium? Now it’s virtually understood that a podcast will also have a video component because of the popularity of viewing video. In this episode, we sit down with Bob Bowdon, the visionary behind Vidafair, to uncover the transformational journey from text-based tutorials to dominant video platforms like YouTube, now the second largest search engine. 

Bob brings decades of expertise in video and broadcasting, sharing how video has become indispensable for various aspects of content marketing. Bob’s new firm Vidafair empowers content creators to set their own fees, ensuring fair monetization.

From TikTok's snappy clips to Joe Rogan's marathon podcasts, we unpack how different formats engage audiences – short-form videos keep users glued to the platform while long-form content builds deeper connections with creators. 

This week’s episode invites viewers to ponder how they would like to use video and how artificial intelligence will or won’t play a role.

Connect with us!

About Four Kitchens

Your website needs to fulfill your mission and stand the test of time. We have a long history of helping teams like yours — those who educate, advocate, and inform — realize their website’s potential and make a positive change in the world.

At Four Kitchens, we make the web a better place to teach, learn, and advocate for all. Driven by our content expertise, technical excellence, and a shared purpose of doing good, we craft websites that help organizations fulfill their missions.

Click here to learn more about how Four Kitchens makes websites with love. For good. 

 

15 Oct 2024Episode 58 – Building Conversational AI for Natural Speech and Accents with Rebecca Evanhoe00:35:14

In this episode, we’re joined by Rebecca Evanhoe, Conversation Design Strategist at Slang.ai and co-author of Conversations with Things, to dive into the world of AI-driven customer interactions. We explore how voice AI agents are transforming industries like restaurants, where understanding natural speech is crucial for creating seamless customer experiences.

We discuss:

  • How AI systems can be trained to understand colloquialisms, regional dialects, and accents, ensuring they sound more human and relatable.

  • The challenges of balancing precise, useful responses with a conversational tone.

  • How hybrid AI models—combining traditional conversational design methods with large language models (LLMs)—are shaping the future of chatbots and AI agents.

  • Why user-centered design is critical to building AI systems that effectively represent brands and provide meaningful customer experiences.

Tune in to hear Rebecca’s insights on the evolving field of conversational design and the future of AI-driven interactions!

Connect with us!

About Four Kitchens

Your website needs to fulfill your mission and stand the test of time. We have a long history of helping teams like yours — those who educate, advocate, and inform — realize their website’s potential and make a positive change in the world.

At Four Kitchens, we make the web a better place to teach, learn, and advocate for all. Driven by our content expertise, technical excellence, and a shared purpose of doing good, we craft websites that help organizations fulfill their missions.

Learn more about how Four Kitchens is creating the future of content.

 

07 Feb 2020Episode 1 - A Glimpse of the Future00:30:58

Host Todd Nienkerk debuts The Future of Content podcast with 8 predictions about content creation, management, and distribution.

05 Mar 2024Episode 47 – Crafting Better Content Through CMS Design with Greg Dunlap00:42:10

We spend so much time and resources on frontend development, isn’t it time we give the same treatment for content authors? Greg Dunlap, the director of strategy at Lullabot, joins “The Future of Content” to discuss the relationship between user-centered design and quality content. 

Drawing from decades of experience, Greg shares his insights into involving authors in the development process. From utilizing paper prototyping to researching ways to reduce cognitive load, our conversation outlines practical strategies to create more efficient and user-friendly systems. Greg also shares the process of drafting his book, Designing Content Authoring Experiences, which aims to serve as a guide for crafting better author experiences. 

This week’s episode invites listeners to rethink CMS from the ground up, ensuring it meets the needs of those it serves.

Connect with Us! 

23 Mar 2021Episode 22 - Nerding Out00:39:12

Emmanuel Aouad combines business strategy and nerdcore rapping as a means of influencing learning and facilitating awareness.

08 Aug 2023Episode 39 – Amplifying Digital Agency Marketing Strategies with Lauren McGaha O’Brien00:51:58

In this episode, we dive into the world of digital agency marketing strategies with Lauren McGaha O'Brien, the Chief Strategy Officer at Newfangled. Join us as Lauren, an expert in content marketing and long-term strategy, shares her insights on clarifying brand positioning, crafting compelling messages, and connecting with potential customers. Discover how she empowers digital agencies to thrive in a competitive market by revolutionizing their marketing approaches. Don't miss out on this enlightening conversation packed with practical tips to unlock your agency's true potential.

 

>> Newfangled

>> Lauren McGaha O'Brien on Twitter

>> Lauren McGaha O'Brien on LinkedIn

>> Lauren McGaha O'Brien on Instagram

 

12 Jan 2021Episode 18 - Unboxing Board Games00:30:08

Board game marketing has changed during the pandemic, but one thing remains true: People of all ages love a bit of fun competition while they’re stuck at home.

20 Apr 2021Episode 24 - A Content Renaissance (Fair)00:42:10

As a second-generation Renaissance festival face-painter, Elia Albarrán has seen a lot of changes in the ways festival-goers express themselves over the years.

17 Nov 2020Episode 15 - Immersive Video00:31:40

360 video offers a fully immersive experience for the viewer. It’s as close to being there in real life as you could possibly imagine.

23 Jul 2024Episode 52 – Effective AI Prompts for Better Results with Greg Bennett00:20:32

In Part One of our three-part series with Greg Bennett, Head of Prompt Engineering at ZEALS, we demystify artificial intelligence (AI) prompting and effective outputs. This episode shows how crafting AI prompts is like giving clear, detailed instructions to an intern, ensuring they understand the context, objectives, and specific guidelines necessary for success. Discover practical techniques such as adopting personas and offering incentives to enhance the performance of AI tools.

Learn why precision is essential, from setting word limits to specifying details for better AI-generated summaries. Greg shares the pitfalls of vague personas and the value of narrowing the scope to precise roles or attributes. We compare strategies for content creation versus research, emphasizing the need to consider the audience. Additionally, we introduce the concept of recipient design from conversation analysis, highlighting the importance of tailoring communication for intended recipients. Join us for an enlightening conversation that bridges AI potential with practical application.

Connect with us!

About Four Kitchens

Your website needs to fulfill your mission and stand the test of time. We have a long history of helping teams like yours — those who educate, advocate, and inform — realize their website’s potential and make a positive change in the world.

At Four Kitchens, we make the web a better place to teach, learn, and advocate for all. Driven by our content expertise, technical excellence, and a shared purpose of doing good, we craft websites that help organizations fulfill their missions.

Click here to learn more about how Four Kitchens makes websites with love. For good. 

 

11 Jun 2024Episode 49 – How to Get the Most Out of AI with Sebastianna Skalisky00:43:18

Unlock the potential of AI in content management with Sebastianna Skalisky in the latest episode of "Future of Content"! Learn how a chat GPT-style chatbot with Retrieval Augmented Generation (RAG) can revolutionize university communications, enhancing response quality while safeguarding data. Discover strategies to optimize your content for AI and Large Language Models (LLMs), blending traditional SEO with AI requirements for improved accessibility. Dive into prompt engineering, token usage, and the importance of clear, concise content for both AI and human audiences. Gain practical tips to elevate your content strategy in today's AI-driven landscape.

Ready to learn more?

About Four Kitchens

Your website needs to fulfill your mission and stand the test of time. We have a long history of helping teams like yours — those who educate, advocate, and inform — realize their website’s potential and make a positive change in the world.

At Four Kitchens, we make the web a better place to teach, learn, and advocate for all. Driven by our content expertise, technical excellence, and a shared purpose of doing good, we craft websites that help organizations fulfill their missions.

 Click here to learn more about how Four Kitchens makes websites with love. For good. 

12 Apr 2022Episode 34 - Content, Architecture, and Design Systems with Jeff Eaton00:53:01
Content is a term that many organizations use, but it doesn’t mean the same thing to everyone. Our guest this week, Jeff Eaton, co-founder of Autogram believes in order to communicate effectively, we have to agree on language and meaning. Listen to this week’s episode as he discusses the importance of content management, design systems, and architecture. 

 

>> Autogram

>> Jeff Eaton website

>> Jeff Eaton on LinkedIn

>> Jeff Eaton on Twitter

07 Feb 2020Episode 3 - Growing Great Content00:35:33

Jessie Scott of Meredith Agrimedia details the evolution of agricultural and rural living content consumption with host Todd Nienkerk.

23 Nov 2021Episode 26 - Content that Stands Above the Rim with Scott Hale00:40:36

Creating content isn’t always easy. It can be a thankless and sometimes challenging job - how do you say something different than what everyone else is saying? How do you find a way to stand out? Scott A. Hale found a unique way. He co-founded BasketballNews.com and has hired former NBA players to write for him, which means they bring a perspective and quality to their articles and podcasts that other writers can’t. Listen to his episode and be sure to follow Scott and BasketballNews.com today!

>> Scott A. Hale on LinkedIn

>> BasketballNews.com

22 Aug 2023Episode 40 – Marketing Academia: Building Communities and Blockchain in Education with Brian Piper00:49:13

In this episode, we sit down with Brian Piper, Director of Content Strategy and Assessment at the University of Rochester, to discuss leveraging student insight to aid University’s marketing strategies, the use of emerging innovations to create communities within higher education, AI generated content, Blockchain technologies, and the value of using NFTs in the academic space.

>> Brian W. Piper

>> Brian Piper on Twitter

>> Brian Piper on LinkedIn

>> Epic Content Marketing

>> The Most Amazing Marketing Book Ever

08 Aug 2024Episode 53 – Language Biases in AI with Greg Bennett Pt. 200:19:16

Discover the hidden biases in large language models and how they skew towards English, creating unique challenges for other languages when it comes to artificial intelligence (AI). In this episode, Greg Bennett, head of prompt engineering at ZEALS,  dissects the influence of training data predominantly sourced from English materials and the subsequent effectiveness of English prompts. We reveal how tiny linguistic tools called discourse markers can significantly enhance conversational flow in AI-generated responses, especially when navigating non-English languages. Linguistics professionals play a critical role in prompt engineering; their expertise in language structures and sociolinguistics gives them an edge in creating natural and engaging AI outputs. Hear about the intriguing differences between OpenAI and Anthropic's language models and how each handles discourse markers. We discuss why Anthropic's models seem to have an inherent grasp of these markers, whereas OpenAI's models need explicit instructions. 

Reflecting on the evolution of conversational AI, we go back to the early days of voice assistants like Cortana in 2014, sharing personal experiences and challenges faced in those formative years. Fast forward to the present and we illustrate how advancements in generative AI have transformed conversational UX. Learn how specifying discourse formats, whether for articles or chat messages, can guide AI to produce the desired style and register, making interactions smoother and more intuitive. 

Connect with us!

About Four Kitchens

Your website needs to fulfill your mission and stand the test of time. We have a long history of helping teams like yours — those who educate, advocate, and inform — realize their website’s potential and make a positive change in the world.

At Four Kitchens, we make the web a better place to teach, learn, and advocate for all. Driven by our content expertise, technical excellence, and a shared purpose of doing good, we craft websites that help organizations fulfill their missions.

Click here to learn more about how Four Kitchens makes websites with love. For good.

11 Jul 2023Episode 37 – The Frontier of Human Imagination with Vince Kadlubek00:49:25

In the world of immersive art experiences, one name stands out as a visionary leader: Vince Kadlubek, the Founder and Director of Meow Wolf. With its psychedelic and captivating installations, Meow Wolf has taken the art and entertainment industry by storm, captivating audiences of all ages. Kadlubek's creative genius and dedication have transformed the way we engage with art, bringing a childlike wonder to adults and breaking the barriers of traditional artistic experiences. 

>> Meow Wolf

>> Vince Kadlubek on Twitter

>> Vince Kadlubek on LinkedIn

>> Vince Kadlubek on Instagram

>> Vince Kadlubek on TikTok

03 Sep 2024Episode 55 – AI's Role in Modern Ghostwriting and Content Marketing with Andy Earle00:39:46

In this episode, we're joined by Andy Earle, CEO and Founder of Write it Great, to explore how ghostwriting has evolved from a covert art to a respected collaboration, enabling professionals and thought leaders to articulate their thoughts more effectively.

We discuss:

  • How working with a ghostwriting team can crystallize your ideas, develop compelling metaphors, and ultimately make your communication more impactful across various channels.

  • The types of content best suited for ghostwriting.

  • The ethical and practical limitations of ghostwriting, particularly when dealing with deeply personal material.

  • The transformative role AI is playing in the ghostwriting process. By handling initial tasks like transcribing interviews and generating first drafts, AI is freeing up human writers to focus more on creativity and refinement.

Connect with us!

 

About Four Kitchens

Your website needs to fulfill your mission and stand the test of time. We have a long history of helping teams like yours — those who educate, advocate, and inform — realize their website’s potential and make a positive change in the world.

At Four Kitchens, we make the web a better place to teach, learn, and advocate for all. Driven by our content expertise, technical excellence, and a shared purpose of doing good, we craft websites that help organizations fulfill their missions.

Learn more about how Four Kitchens makes websites with love. For good.

 

01 Mar 2022Episode 31 - Brand Voice and Copy with Wynne Renz00:52:22

What do you get when you add naming, brand voice, copywriting, and content together? You get someone like Wynne Renz, Brand Voice and Copy Lead at Miro.com and our guest this week. Listen to this week’s episode as Wynne shares how to successfully communicate who your company is through a well-thought out strategy that combines those four elements. 

>> Wynne Renz website

>> Wynne Renz on LinkedIn

>> Wynne Renz on InVision

>> Wynne Renz on Etsy

17 Sep 2024Episode 56 – How AI Can Make Marketing More Human with Deanna Ballew00:22:48

Join us for a conversation with Deanna Ballew, Senior VP of Digital Experience Platforms and AI at Acquia, where we discuss the fundamental shifts happening right now in the world of marketing. We cover:

  • How heightened consumer awareness and stricter privacy laws are reshaping marketing strategies.

  • Reclaiming the humanity of marketing from the data-centric focus of the past decade.

  • How marketing will function in a “cookieless future.”

  • And much more!

Connect with us!

About Four Kitchens

Your website needs to fulfill your mission and stand the test of time. We have a long history of helping teams like yours — those who educate, advocate, and inform — realize their website’s potential and make a positive change in the world.

At Four Kitchens, we make the web a better place to teach, learn, and advocate for all. Driven by our content expertise, technical excellence, and a shared purpose of doing good, we craft websites that help organizations fulfill their missions.

Learn more about how Four Kitchens makes websites with love. For good.

03 Mar 2020Episode 5 - Getting Technical00:31:06

Developer advocate Lorna Mitchell brings her unique perspective on software engineers and technical content consumption to the discussion with host Todd Nienkerk.

06 Feb 2024Episode 45 – Museums Are For Everyone with Michelle Graves01:03:51

Visitor's experiences are curated the second they enter a museum. Every detail in the exhibit is carefully thought out, from the lighting to the placement of the artwork. In this episode, we speak with Michelle Graves, a museum curator from the Morris Museum. As we navigate the complexities of exhibition design and storytelling, it becomes clear that institutions like the Morris Museum are revolutionizing the visitor experience to ensure inclusivity and engagement.  

Museums are evolving from their traditional “stuffy” demeanor. Innovative collaborations and immersive experiences are drawing a wider audience into their doors. Michelle reveals how the Morris Museum blends its historic architecture with contemporary gallery spaces, creating a narrative that respects the past while embracing the future. The discussion delves into the evolving landscape of museum practices, highlighting the vital role of technology and social awareness in shaping exhibitions that resonate with today’s audiences. Todd and Michelle’s conversation reminds us that museums are for everyone. 

Want to learn more about the Michelle Graves, the Morris Museum and the ways they are changing the museum space? Check out the links below!

07 Feb 2020Episode 2 - Make a Game of It00:34:04

Four Kitchens’ Randy Oest joins Todd Nienkerk to chat on the growing complexities of content in the world of role-playing games.

01 Oct 2024Episode 57 – Personalized Marketing Using First-Party Data and Gen AI with Deanna Ballew00:19:11

In this episode, we’re joined by Deanna Ballew, Senior VP of Digital Experience Platforms and AI at Acquia, to discuss the future of personalized marketing in a world without third-party cookies. We cover:

  • The pressing need for first-party data strategies that incrementally collect data from users in exchange for something of value (such as premium content or discount codes).

  • Why a community of peers is one of the best ways to build brand trust and recognition — and demand a higher price point.

  • How to create personalized and relevant experiences while respecting user privacy.

  • How AI can revolutionize Content Management Systems (CMSs) by improving accessibility and localizing content. For example: automatically generating image alt tags and inserting product images into videos based on the user’s local language or market.

Connect with us!

 

03 Nov 2020Episode 14 - Video Game and Level Design00:38:48

Bethesda Games’ Steve Massey designs video game levels that tell stories, evoke curiosity, and balance gameplay.

17 Mar 2020Episode 6 - The Culture of Content Strategy00:36:08

Brain Traffic founder and CEO Kristina Halvorson joins host Todd Ross Nienkerk to describe how content strategy has become a key element of the worlds of design and user experience. 

20 Oct 2020Episode 13 - Memoir and Personal Essay00:35:43

Memoirist Rachel Starnes provides a glimpse into the highly personal process of writing a memoir, an often misunderstood—and sometimes controversial—literary genre that continues to evolve.

07 Dec 2021Episode 27 - Influencing the Job Market with Jonathan Javier00:32:06

Job searching can be difficult and discouraging. How do we make sure our resume stands out from the rest? Jonathan’s mission is to turn underdogs into winners. He started Wonsulting a year ago when he realized that people from non-targeted and non-traditional backgrounds had difficulty being hired at their dream companies - Google, Deloitte, Goldman Sachs, etc. He created strategies that helped them get hired, sometimes without even applying. Jonathan’s strategies have been so effective that he now has roughly a million followers combined across LinkedIn, TikTok, and Instagram and reaches over thirty million people a month. Be sure to give his episode a listen and check him out on social!

>> Jonathan Javier on LinkedIn

>> Jonathan Javier on Instagram

>> Jonathan Javier on TikTok

>> Wonsulting on TikTok 

>> Wonsulting

09 Feb 2021Episode 19 - Transforming Higher Ed00:41:46

Has higher education content marketing lost its way? A shift in strategy is needed to appeal to the next wave of applicants.

04 Jan 2022Episode 29 - Teaching History Through Comics, Video Games and Cosplay with Arijit Bhattacharyya00:23:40

Entrepreneurial ideas don’t come in a vacuum - they grow out of everyday situations and interactions. For Arijit Bhattacharyyan, serial entrepreneur, Founder and CEO of virtualinfocom and Founder of World Leader Summit, his entrepreneurial spark came from the most unlikely of places - his love of comic books. In this episode, he shares how he combined his love of math, science, and physics with his love of comic books and became the serial entrepreneur that he is today.

 

>> Arijit’s website

>> Arijit Bhattacharyya on LinkedIn

>> Arijit Bhattacharyya on Instagram

>> Arijit Bhattacharyya on Twitter

12 May 2020Episode 10 - Content That Speaks to You00:38:45

Voxable CEO and co-founder Lauren Golembiewski highlights how to create impactful conversational content in her discussion with host Todd Nienkerk.

26 Apr 2022Episode 35 - Couch to 5K and Inclusion with Josh Clark00:41:43

You might think that content and running are about as far apart from each other as they could possibly be, but our guest this week, Josh Clark, founder of Big Medium and the Couch-to-5K running program, joins us to explain how they’re more alike than we may realize. 

 

>> Big Medium

>> Couch-to-5K

>> Josh Clark on Twitter

>> Josh Clark on LinkedIn

>> Josh Clark on Instagram

14 Apr 2020Episode 8 - Content Is in Our DNA00:36:21

GenomeWeb is an independent digital news organization that publishes genome sequencing and molecular biology content. Its CEO, Bernadette Toner, joins host Todd Nienkerk on The Future of Content podcast.

06 Apr 2021Episode 23 - Meditation and Mindfulness00:38:23

Liza Kindred is on a mission to create content about and for mindfulness that steers clear of intentionally obscured marketing lingo.

05 Sep 2023Episode 41 – Mastering Ethical Storytelling in Nonprofits with Maria Bryan00:56:42

Ever wondered how to effectively use storytelling in nonprofit work while honoring those you're representing? Join us in an enlightening conversation with Maria Brian, the seasoned founder of Maria Brian Creative, as we demystify trauma-informed marketing. Maria brings her unique approach to the table, shedding light on ethical storytelling that not only enriches the narrative but also fosters impactful connections.

We navigate the often complex issues of consent, emphasizing the necessity of obtaining enthusiastic agreement from those we tell stories about. Maria guides us through the potential of composite stories for vulnerable clients, the art of slowing down the storytelling process, and the importance of understanding the ultimate goal of each narrative. We discuss common pitfalls nonprofits face and the significance of making numbers relatable, all while placing the story owner at the heart of the narrative.

Maria also shares invaluable advice on managing workflow, practicing grounding, and exercising choice when conducting interviews. She also introduces us to the concept of trauma-informed storytelling, explaining how to repurpose stories effectively across various platforms, including blogs, email series, and social media. Take a leap with us into this enriching dialogue and revolutionize the way you tell stories for your nonprofit. 

>> Maria Bryan
>> Maria Bryan on Twitter
>> Maria Bryan on LinkedIn

29 Mar 2022Episode 33 - Leadership Coaching with Jen Dary00:47:10
Often, when we think of coaches, we think of someone involved in the life and performance of an athlete, or someone who is responsible for pushing us and bringing out the best in us. Jen Dary is a leadership coach, mom, business owner, and founder of Plucky, and is our guest this week. Listen to this week’s episode as she discusses her unique and creative approach to coaching others to be their best.   

>> Plucky

>> Jen Dary on Twitter

>> Jen Dary on LinkedIn

>> Jen Dary on Instagram

20 Aug 2024Episode 54 – The Future of AI User Experience with Greg Bennett Pt. 300:23:10

Unlock the secrets to a more intuitive and user-friendly artificial intelligence (AI) experience with our special guest, Greg Bennett. Journey with us through the fascinating history of user interface paradigms, based on Jakob Nielsen's insights, from the early days of batch processing, to today’s command-based interactions and intent-based AI interfaces. This episode does a deep dive into the shift from users providing step-by-step commands to simply stating desired outcomes, emphasizing the crucial role of usability. Discover why the future might render prompt engineers obsolete, much like how Google revolutionized search and diminished the need for specialized query skills.

In addition to exploring the evolution of prompt engineering, we tackle the pressing challenges of AI accuracy and security, addressing issues like factual correctness and prompt injection. This episode offers a practical look at the synergy between graphical and conversational interfaces, such as the difference between filling out forms and engaging in extended dialogues. With an eye toward making AI more natural and conversational, Greg Bennett shares his vision for a future where users can refine outputs through iterative dialogue, making AI not just a tool but a seamless part of our everyday lives. Tune in to see how these advancements could revolutionize your interaction with technology.

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