The Fintech Marketers and Leaders Podcast (Growth Gorilla)
Explorez tous les épisodes de The Fintech Marketers and Leaders Podcast
| Date | Titre | Durée | |
|---|---|---|---|
| 15 Mar 2022 | Building a Financial Wellness App with Holly Holland and Laura Pomfret | 01:03:41 | |
“The business that was never meant to be a business, that’s now a business.” Financial wellness is a term we often hear thrown around in the fintech world. More and more brands want to support their customers regarding financial wellness and inclusivity. Not so many are doing it authentically. In this episode, our host, Shameer Sachdev sat down with sisters and co-founders Holly Holland and Laura Pomfret from Financielle, who built a unique financial wellness app. They are on a mission to educate and inspire women to take control of their financial future. In this episode, they cover: 👉 The importance of financial wellness and literacy 👉 Building an authentic fintech community 👉 The dangers of buy now, pay later plans 👉 Product vs. marketing: where banks are going wrong 👉 Instilling loyalty and trust within your users 👉 Using partners and influencers to grow your brand 👉 Scaling up without losing customer trust 👉 The challenges and learnings of growing a fintech app Tune in to this episode of The FML Podcast and learn how to grow your fintech business, build a community of die-hard fans, and learn more about Financielle and its inspiring journey. Subscribe here: www.thefmlpodcast.com/ Connect with Holly & Laura here: 👉 LinkedIn: www.linkedin.com/in/hollyhollandfinancielle/ 👉 LinkedIn: www.linkedin.com/in/laurapomfret/ 👉 Website: www.financielle.co.uk/ 👉Instagram: @Financielle 👉 TikTok: @Financielle
The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to https://www.growthgorilla.co.uk/. Search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found and click follow to ensure you don’t miss any future episodes. On behalf of the Growth Gorilla team, thanks for listening. | |||
| 21 Mar 2022 | Taking a Fintech from Start-up to IPO with Jasper Martens | 00:50:19 | |
“As Marketeers, we have a sell by date” As a marketeer of a fintech startup, what's your first role? You've got a limited amount of money or hardly any money at all and you want to test as many marketing channels as you possibly can for as little as possible? Where do you start? Join host Shameer Sachdev and Jasper Martens, Chief Marketing Officer at PensionBee as they explore Jasper’s insights and advice when it comes to growing an idea from a startup right up to IPO. From common mistakes fintechs make such as overlooking the goldmine of opportunities from quality nurture sequences to the importance of testing. They cover it all. In this episode they discuss: 👉 The importance of testing channels 👉Being led by data rather than led by personal opinion 👉 Building an authentic fintech community 👉 How marketers need to evolve with their brand 👉 Driving activation post sign up 👉 The importance of quality nurture sequences 👉 The evolving landscape of B2C fintech marketing 👉 Overcoming inertia and building trust 👉 Using brand partnerships as trust factors If you’re looking to grow your fintech business, want to explore how to take your fintech from start up to IPO, or want to learn more about PensionBee and its mission, tune in to this episode of The FML Podcast. Subscribe here: www.thefmlpodcast.com And connect with Jasper here: 👉 LinkedIn: www.linkedin.com/in/jaspermartens 👉 Website: www.pensionbee.com About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth head to “Growth Gorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening... | |||
| 15 Mar 2022 | Growing Your Fintech Start-Up with Mary Agbesanwa from Seccl | 00:31:20 | |
"What would you do if you weren't afraid?" Listen to the latest episode of The FML Podcast to hear Shameer Sachdev and Mary Agbesanwa, Fintech Growth Lead at Seccl, explore the nitty-gritty of fintech growth. Armed with her years of experience spanning all corners of the Fintech industry, and her many accolades to match, Mary Agbesanwa joins host, Shameer Sachdev to dive into what it takes to grow a fintech startup. From the boom of wealthtech to how and why Millennials engage with fintechs, they leave no stone left unturned. They cover: 👉 Engaging Millennials and Gen Z in fintech 👉 Scaling up as a B2B Fintech 👉 Trust and loyalty within partnerships 👉 Building a community for your fintech 👉 Innovating without disrupting the fintech space 👉 Positioning yourself as the collaborative partner If you’re interested in marketing strategies to grow your fintech startup or just want some insight into the best growth practices for your fintech, tune in to this episode of The FML Podcast. Subscribe here: www.thefmlpodcast.com And connect with Mary here: 👉 LinkedIn: www.linkedin.com/in/maryagbesanwa 👉 Twitter: @MillennialMaryA About FML The FML Podcast is brought to you by Growth Gorilla. To find out how our growth marketing experts can boost your fintech’s growth, head to growthgorilla.co.uk. Make sure to search for “The FML Podcast” on all podcast platforms. Click follow to make sure you never miss an episode. On behalf of the team here at Growth Gorilla, thanks for listening... | |||
| 15 Mar 2022 | The Rise of Impact Investing with Tom McGillycuddy from CIRCA5000 | 00:40:14 | |
“Faster, faster, faster, until the thrill of speed overcomes the fear of death” Impact Investing is a term we hear often thrown around in the fintech world. More and more brands are waking up to the importance of helping their customers support causes that genuinely matter to them, and the world around them. However, how many fintechs and investment platforms are actually doing this authentically? Using his years of first-hand investment expertise, advice and information Tom has helped to build CIRCA5000. Now Tom is on a mission to educate and inspire users to invest in the future. In this episode they cover: 👉 The importance of speed when building a startup 👉 Building an authentic fintech community 👉 Impact investing vs ESG 👉 Creating intentional branding 👉 Developing a mobile app product If you’re looking to grow your fintech business, want to explore how to start impact investing, or want to learn more about CIRCA5000 and their inspiring journey, tune in to this episode of The FML Podcast. Subscribe here: www.thefmlpodcast.com And connect with Tom here: 👉 LinkedIn: www.linkedin.com/in/tom-mcgillycuddy-1a588037 👉 LinkedIn: www.linkedin.com/company/circa5000/ 👉 Website: circa5000.com 👉Instagram: @CIRCA5000 About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening... | |||
| 15 Mar 2022 | Educating the Crypto Curious with Amélie Arras Marketing Director at Zumo | 00:33:46 | |
Would you travel around the world with nothing but Bitcoin? Because that’s exactly what our guest, Amélie Arras did… Love it or hate it crypto is here to stay. In this episode, we speak with Zumo’s Marketing Director Amélie Arras and dive into her years of extensive, first hand experience within the crypto industry. Join FML Podcast host, Shameer Sachdev and Amélie Arras as they explore the challenges of growing a start up to a scale up, how crypto needs to be decarbonised and the importance of education within the financial space. They cover: 👉 Decarbonisation of Crypto 👉 Acquiring new customers via referrals 👉 The roadmap for a fintech scale up 👉 Listening to your customer 👉 Standing out from the crowd 👉 The importance of financial wellness If you’re interested in growing your fintech or are in need of some growth marketing tips tune in to this episode of The FML Podcast Subscribe here: www.fmlpodcast.com And connect with Amélie here: 👉 LinkedIn: www.linkedin.com/in/ameliearras 👉 LinkedIn: www.linkedin.com/company/zumopay 👉 Website: zumo.money About FML The FML Podcast is brought to you by Growth Gorilla. To find out how our growth marketing experts can boost your fintech’s growth, head to growthgorilla.co.uk. Make sure to search for “The FML Podcast” on all podcast platforms. Click follow to make sure you never miss an episode. On behalf of the team here at Growth Gorilla, thanks for listening... | |||
| 21 Mar 2022 | Converting Users into Customers with Fintech Content with Araminta Robertson | 00:33:50 | |
“My sales reps are my blog articles, because they're out there, nonstop selling my services.” Listen to the latest episode of The FML Podcast to hear Shameer Sachdev and Araminta Robertson, Managing Director at Mint Studios, explore what it really means to create content that converts users into customers. Armed with her years of expertise in creating conversion focussed content for Fintechs Araminta joins host, Shameer Sachdev to discuss how you can get customers while you sleep through high-quality, SEO optimised content and what fintechs often forget when building their content marketing strategies. They cover: 👉 The importance of painpoint SEO 👉 Building advanced content for your target audience 👉 The art of attracting customers through content 👉 Bottom of the funnel vs top of the funnel content 👉 Educating and building trust with customers through content 👉 Knowing your customer pain points 👉 B2B vs B2C content 👉 The restrictions of content marketing If you’re interested in content marketing strategies to grow your fintech or just want some insight into the best content practices for your fintech, tune in to this episode of The FML Podcast. Subscribe here: www.fmlpodcast.com And connect with Araminta here: 👉 LinkedIn: twitter.com/mintcstudios 👉 Twitter: www.linkedin.com/in/aramintarobertson About FML The FML Podcast is brought to you by Growth Gorilla. To find out how our growth marketing experts can boost your fintech’s growth, head to growthgorilla.co.uk. Make sure to search for “The FML Podcast” on all podcast platforms. Click follow to make sure you never miss an episode. On behalf of the team here at Growth Gorilla, thanks for listening... | |||
| 01 Aug 2022 | Why Data Driven Fintech Marketing Matters with Cal Graham, VP of Customer Acquisitions at Wayhome | 00:36:36 | |
If you ever looked into buying a property, you know the process is rarely smooth sailing. Not to mention, the traditional mortgage route is practically a joke, making people feel like they’ll never be able to buy the home they can afford to rent. Since 2016 Wayhome has been building strong relationships with institutional investors who want to help aspiring homeowners, buy homes and are on a mission to revolutionise the way we look at gradual homeownership. In this episode, our host, Shameer Sachdev sat down with Cal Graham, VP of Customer Acquisitions at Wayhome, to talk about their growth journey from pre-launch all the way to building an innovative product that’s growing rapidly. They cover: 👉 Joining a fintech in pre-launch stage 👉 Leaning into unexpected customer profiles 👉 The importance of testing and data-driven decisions 👉 Using data for responsible investing 👉 Launching a fintech during Covid 👉 Planning for a post series A scale-up 👉 Defining your channel mix for growth 👉 The impact of real human stories If you’re interested in marketing strategies to grow your fintech startup or just want some insight into the best growth practices, tune in to this episode of The FML Podcast. Subscribe here: 👉 Email: hello@growthgorilla.co.uk 👉Website: www.thefmlpodcast.com And connect with Cal here: 👉 LinkedIn: https://www.linkedin.com/in/calgraham/ About the show In this FML Podcast, brought to you by Growth Gorilla, we cover everything you need to know to boost your fintech’s growth. Search for “The FML Podcast” on all podcast platforms and follow to never miss an episode. On behalf of the team here at Growth Gorilla, thanks for listening! | |||
| 29 Aug 2022 | How to Drive Growth Organically, with Jinesh Vohra, CEO at Sprive | 00:43:21 | |
The UK business lending marketplace is a large, complex beast. FinTech company Sprive knows how to separate from the giants by helping UK homeowners become mortgage-free, faster. With mortgage rates just making the biggest jump this century, Jinesh Vohra decided to pay off his own mortgage, which inspired him to build a smart product to help other homeowners do the same. Prior to starting his entrepreneurial journey with Sprive, he worked at Goldman Sachs for 14 years. Jinesh joined host Shameer Sachdev to share his journey of building and launching a sticky FinTech product and the strategies they use to build credibility and drive growth. They cover: 👉 Building a waitlist organically 👉 Driving traffic with organic PR 👉 Using influencers to create launch buzz 👉 Being authentic as a fintech founder 👉 Creating a sticky product people love 👉 Finding ways to monetize your free app 👉 Rolling out new features based on customer feedback 👉 Building credibility around your product If you’re interested in marketing strategies to grow your fintech startup or just want some insight into the best growth practices, tune in to this episode of The FML Podcast. Subscribe here: 👉 www.thefmlpodcast.com 👉 email: hello@growthgorilla.co.uk 👉 https://thefmlpodcast.buzzsprout.com And connect with Jinesh here: 👉 LinkedIn: https://www.linkedin.com/in/jinesh-vohra/ About the show In this FML Podcast, brought to you by Growth Gorilla, we cover everything you need to know to boost your fintech’s growth. Search for “The FML Podcast” on all podcast platforms and follow to never miss an episode. On behalf of the team here at Growth Gorilla, thanks for listening! | |||
| 18 Jul 2022 | Revolutionising the Creator Economy with Lotanna Ezeike, Co-Founder at XPO | 00:37:16 | |
With an estimated 50 million content creators active globally right now, it’s hard to believe that the creator economy is one of the most overlooked and underserved sectors when it comes to financial support and services. Armed with his wealth of knowledge of the finance industry, with previous experience working in Barclays and with years of being a content creator himself, Lotanna decided to combine both passions to create XPO. Realising the wealth of untapped potential in the creator economy, Lotanna set out to revolutionise the way that creators are able to take control over their finances. XPO’s CEO and co-founder, Lotanna Ezeike joins host Shameer Sachdev to explore his first-hand experience as a content creator himself, how the lack of financial resources affected his own career and why platforms like XPO are a vital lifeline for the economy. From the mission of XPO to how brands face huge financial risks in the creator economy, they leave no stone unturned. They cover: 👉 Differentiation in the creator economy 👉 Acquiring users in a niche market 👉 Scaling users authentically 👉 Creating meaningful partnerships 👉 Being a first-time founder 👉 The wealth of untapped potential in the creator economy If you’re interested in marketing strategies to grow your fintech startup or just want some insight into the best growth practices, tune in to this episode of The FML Podcast. Subscribe here: 👉 www.thefmlpodcast.com 👉 Email: hello@growthgorilla.co.uk And connect with Lotanna here: 👉 LinkedIn: www.linkedin.com/in/lottsxpo About the show In this FML Podcast, brought to you by Growth Gorilla, we cover everything you need to know to boost your fintech’s growth. Search for “The FML Podcast” on all podcast platforms and follow to never miss an episode. On behalf of the team here at Growth Gorilla, thanks for listening! | |||
| 16 May 2022 | Creating Sustainable MoM Growth For Fintechs with Yoann Pavy, CMO at Nude | 00:36:35 | |
"A Go-to Mantra for Sustainable 50% MoM Growth" The journey to scaling a fintech can be smooth sailing—if you do marketing right. That's Nude's story, a promising fintech startup and savings app for first-time home buyers. Nude has been growing almost 50% month over month since Yoann Pavy joined as the CMO, and he's telling us everything about it in this episode. Shameer Sachdev and Yoann explore: 👉 The positive effects of paid advertising for fintechs 👉 Creating virality organically 👉 How to know what content works for paid 👉 An approach to creative 👉 How to optimize for conversions 👉 The most effective strategy for growth 👉 Evolving your brand alongside paid If you’re interested in marketing strategies to grow your fintech startup or just want some insight into the best growth practices, tune in to this episode of The FML Podcast. Subscribe here: www.thefmlpodcast.com About the show In this FML Podcast, brought to you by Growth Gorilla, we cover everything you need to know to boost your fintech’s growth. Search for “The FML Podcast” on all podcast platforms and follow to never miss an episode. On behalf of the team here at Growth Gorilla, thanks for listening! | |||
| 26 May 2022 | The Real Difference Between Growth and Marketing with Michael Treacy, Head of Marketing at OpenPayd | 00:39:03 | |
In the latest episode of The FML Podcast, Host Shameer Sachdev sits down with Michael Treacy, Head of Marketing at OpenPayd to explore the real difference between growth and marketing when it comes to fintechs. Michael Treacy has spent the last 8+ years of his career working across the fintech space using his full-stack marketing expertise specialising in the B2B space, Michael has led high performing growth and marketing teams in every environment, from early-stage startups all the way up to global scale-ups. Join them as they dive into Michael’s first hand experience when it comes to growing fintechs. They cover: 👉 The comeback of event marketing 👉 The relevancy of ABM tactics for fintechs 👉 How to get buy-in from senior stakeholders 👉 The foundations of attribution 👉 The effects of brand marketing 👉 Scaling activities and launching into new territories 👉Aligning product and marketing 👉The Marketing and Sales Dilemma If you’re interested in growing your fintech or need some growth marketing tips, tune in to this episode of The FML Podcast and get inspired. Subscribe here: www.thefmlpodcast.com And connect with Michael here: 👉 LinkedIn: www.linkedin.com/in/mikeytreacy 👉 Twitter: twitter.com/mptreacy 👉 Website: https://www.openpayd.com About the show The FML Podcast is brought to you by Growth Gorilla, a show about everything you need to know to boost your fintech’s growth. Search for “The FML Podcast” on all podcast platforms and follow to never miss an episode. On behalf of the team here at Growth Gorilla, thanks for listening! | |||
| 07 Jul 2022 | How Zilch Grew From 0 to 2 Million Users in Just 18 Months with Philip Belamant | 00:31:58 | |
If you’ve read the news lately it’s likely you’ve come across the name Zilch. The BNPL provider on a mission to revolutionise the global payments industry. Providing people with the most empowering and value-enhancing way to pay for anything while managing their cash flow responsibly. Zilch has recently become the fastest-ever company to go from launch to unicorn status in just 14 months. With over 2 million customers acquired in 18 months and multiple industry awards under its belt, Zilch is showing no signs of slowing down when it comes to achieving its mission of revolutionising the global payments industry. In the latest episode of The FML Podcast host, Shameer Sachdev sits down with CEO and Co-founder Philip Belamant to dig into this record-breaking growth trajectory and find out what our listeners can learn from Zilch’s phenomenal success. Listen to the episode to explore: 👉The importance of utilisation when growing 👉How zilch differs from traditional BNPL 👉Keeping valuations buoyant in today's market 👉Leveraging learnings from the BNPL industry 👉Native solutions vs Zilch 👉A unicorns approach to scalability 👉The key learnings of fundraising And much more. Want to connect with Philip? Follow him on social here:
👉Read their latest press releases Have a listen to our other amazing episodes jam-packed with fintech marketing insights from industry legends here: www.thefmlpodcast.com About the show In this FML Podcast, brought to you by Growth Gorilla, we cover everything you need to know to boost your fintech’s growth. Search for “The FML Podcast” on all podcast platforms and follow to never miss an episode. On behalf of the team here at Growth Gorilla, thanks for listening! | |||
| 25 Jul 2022 | How Chip Became the Fastest Growing Fintech Start up in the UK with Alex Latham, CMO at Chip | 00:44:32 | |
After co-founding Chip at the young age of 25 years old, Alex Latham’s journey to success has been an eventful one. After joining forces with his Co-Founders, Alex has since been on a mission to make Chip’s customers richer today than they were yesterday. Now they’re armed with a team of over 150 people over Europe, with over half a million registered users and have evolved from an auto savings app to a full saving and investment platform. Chip’s growth journey is one every fintech can learn from and in this episode host, Shameer Sachdev digs into what makes Chip so successful, how they built their fintech into what it is today and Alex’s key learnings as CMO. Join them as they explore: 👉 Gaining traffic through referrals 👉 Building trust with your community 👉 Chip’s Crowdfunding Journey 👉 Using crowdfunding as a method for growth 👉 Building and optimising all marketing channels 👉 Chip’s core metrics And much more. If you’re interested in marketing strategies to grow your fintech startup or just want some insight into the best growth practices, tune in to this episode of The FML Podcast. Subscribe here: 👉 www.thefmlpodcast.com 👉 Email: hello@growthgorilla.co.uk And connect with Alex here: About the show In this FML Podcast, brought to you by Growth Gorilla, we cover everything you need to know to boost your fintech’s growth. Search for “The FML Podcast” on all podcast platforms and follow to never miss an episode. On behalf of the team here at Growth Gorilla, thanks for listening! | |||
| 15 Aug 2022 | The Nuances of Fintech Marketing in African Markets with Thea Sokolowski from Stitch | 00:42:20 | |
After her extensive experience leading marketing for inclusive fintech accelerator Catalyst Fund and its parent company BFA Global, as well as entrepreneurial training program MEST Africa, and an arm of its parent company, global SaaS Meltwater, Thea now leads the marketing & communications at South Africa-based API fintech Stitch. Host Shameer Sachdev sat down with Thea for the latest episode of The FML Podcast to explore the nuances of marketing in African markets, how Thea built Stitch’s marketing from scratch and her insights into growth marketing in a complex industry. They cover: 👉 The Nuances of Marketing in African Markets 👉 Minimizing fraud in crypto markets 👉 B2B marketing tactics in African markets 👉 The benefits of instant payments 👉 Reaching new audiences and territories 👉 Building Stitch’s marketing from scratch 👉 Using partners to build brand awareness And much, much more… If you’re interested in marketing strategies to grow your fintech startup or just want some insight into the best growth practices, tune in to this episode of The FML Podcast. Subscribe here: www.thefmlpodcast.com 👉 Email: hello@growthgorilla.co.uk And connect with Thea here: 👉 LinkedIn: www.linkedin.com/in/thea-sokolowski/ About the show In this FML Podcast, brought to you by Growth Gorilla, we cover everything you need to know to boost your fintech’s growth. Search for “The FML Podcast” on all podcast platforms and follow to never miss an episode. On behalf of the team here at Growth Gorilla, thanks for listening! | |||
| 08 Aug 2022 | Behind Monzo's Social Media Fame with Richard Cook, Social Media Manager at Monzo | 00:42:28 | |
If you have a social media account then it’s more than likely you’ve heard about Monzo. Famous not only for their growth journey and innovative product but more so their ability to build community and speak to their customers in a real and honest way. Since 2018 Richard Cook has been working at Monzo to help build their social media brand as a force for growth. Armed with over 35,000 tweets in his pocket personally, his fascination for all things social media has helped Richard to create one of the most influential, and celebrated, social media accounts out there today. Host Shameer Sachdev sat down with Richard to explore his years of insights into social media, how fintechs can use social as a catalyst for growth and why social is often the black sheep of many channel mixes. But that’s not all, they also cover: 👉 The golden truth of content on social 👉Testing on new platforms 👉Building a community as a force for growth 👉Translating tone of voice over different platforms 👉Building an infamous social brand 👉The importance of authenticity 👉Using TikTok for organic reach And much, much more. If you’re interested in marketing strategies to grow your fintech startup or just want some insight into the best growth practices, tune in to this episode of The FML Podcast.
👉 Website: www.thefmlpodcast.com 👉 Email: hello@growthgorilla.co.uk And connect with Richard here: 👉 Twitter: @cookywook About the show In this FML Podcast, brought to you by Growth Gorilla, we cover everything you need to know to boost your fintech’s growth. Search for “The FML Podcast” on all podcast platforms and follow to never miss an episode. On behalf of the team here at Growth Gorilla, thanks for listening! | |||
| 21 Aug 2022 | Bootstrapping a Fintech Startup with Thomas Ketchell CEO at Curvo | 00:33:55 | |
Curvo is an app on a mission to help young Belgians passively invest through index funds. It all started when CEO and co-founder Thomas Ketchell, tired of his low returns from keeping his money in savings accounts, found passive investing. Now, hundreds of users worldwide use Curvo to superpower savings and improve their financial well-being. What's more amazing is that Curvo is a self-funded business—co-founders Thomas and Yoran don't rely on investors, crowdfunding or bank loans and has been building in public for two years. In this episode, our host, Shameer Sachdev sat down with Thomas Ketchell, CEO at Curvo, to talk about the journey of building a financial product in public with zero funding. They cover: 👉 Going down the bootstrapping path 👉 User acquisition strategies when on a budget 👉 Trying out different marketing strategies 👉 Working the Tik Tok algorithm 👉 Top tips for FinTech founders going down the bootstrap route If you’re interested in marketing strategies to grow your fintech startup or just want some insight into the best growth practices, tune in to this episode of The FML Podcast. Subscribe here: 👉 www.thefmlpodcast.com 👉 Email: hello@growthgorilla.co.uk And connect with Thomas here: 👉 LinkedIn: https://www.linkedin.com/in/thomas-ketchell/ 👉 Twitter: https://twitter.com/tomketch About the show In this FML Podcast, brought to you by Growth Gorilla, we cover everything you need to know to boost your fintech’s growth. Search for “The FML Podcast” on all podcast platforms and follow never to miss an episode. On behalf of the team here at Growth Gorilla, thanks for listening! | |||
| 26 Aug 2022 | Revolutionising Families Savings with Cem Eyi CEO & COO of Kidstart & Beanstalk | 00:32:32 | |
Every parent wants to invest in their childrens’ future, and what better way to do so than by opening a child savings account? That's what led Cem Eyi to co-found KidStart and Beanstalk, two universally accessible child investment products that allow families to save money for their kids' future easily and flexibly. Join host Shameer Sachdev and Cem Eyi, CEO & COO of Kidstart & Beanstalk, as they talk about the journey of creating two financial products that revolutionised family savings. In this episode, they cover: 👉How to build new financial services on top of your main fintech product 👉The importance of having a straightforward onboarding process 👉Launching a fundraising campaign in the middle of a market storm 👉Staying on track with your growth plan 👉Finding the right marketing automation tools If you’re looking to grow your fintech business, want to explore how to start saving up money for your kids, or want to learn more about KidStart or Beanstalk and their inspiring journey, tune in to this episode of The FML Podcast. Subscribe here: 👉 www.thefmlpodcast.com 👉 Email: hello@growthgorilla.co.uk And connect with Cem here: 👉 LinkedIn: www.linkedin.com/in/cemeyi/ About the show | |||
| 07 Sep 2022 | How Eco raised +$90 million in funding, with Andy Bromberg, CEO of Eco | 00:31:20 | |
If you’re anything like Andy Bromberg, CEO of Eco, you have multiple banks, cards and wallets carrying varying amounts of your personal finances. That’s why Andy has helped to build Eco, a digital wallet provider that replaces checking accounts, credit cards, and more with a single balance that rewards you each time you make a transaction. For the latest episode of The FML Podcast, Shameer Sachdev sat down with Andy to discuss how Eco has raised more than $90 million from an array of leading investors, including L Catterton, Activant Capital, a16z Crypto, Founders Fund, and other “Celebrity” investors including Sean “Diddy” combs… In this episode, they cover: 👉Andy’s personal experience of growing fintechs 👉Building a strong fintech from market momentum 👉Surviving in a bear market 👉Acquiring new customers 👉Experimentation as a force for survival 👉Preventative measures to take in a downturn 👉Developing product lines effectively 👉Eco’s go-to-market strategy 👉Educating audiences 👉Building trust If you’re looking to grow your fintech business or want to learn more about Eco and their inspiring journey, tune in to this episode of The FML Podcast. Subscribe here: 👉 www.thefmlpodcast.com 👉 Email: hello@growthgorilla.co.uk And connect with Andy here: About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening... | |||
| 19 Sep 2022 | Creating Long-Standing Fintech Partnerships With Rita Martins Head Of Fintech Partnerships at HSBC | 00:27:40 | |
It’s no secret that banks partnering with Fintechs are beneficial for both parties. With the rise of fintech adoption amongst users, the “us against them” mentality is one that can only damage your fintechs growth. By partnering with a bank fintechs are able to provide better products and services, customer experience, and adapt and deploy innovations at a faster rate than non-partnered fintechs. We sat down with Rita Martins, Head of Fintech Partnerships at HSBC to explore what fintech-bank relationships really look like, and how to build and manage relationships with high-potential startups. Rita’s career is an incredibly impressive one, with experience ranging from Ernst and Young to being a mentor at Web3 Techstars Accelerator - she knows every corner of the fintech industry. In this episode, they cover: 👉Advice for fintechs considering partnerships 👉What bank-fintech relationships looks like 👉How to build and manage these relationships 👉Red flags when choosing a partner 👉How fintechs and banks can improve partnerships 👉Advice for women in fintech And much more… If you’re looking to grow your fintech business or want to learn more about HSBC and their Fintech Partnerships, tune in to this episode of The FML Podcast. Subscribe here: 👉 www.thefmlpodcast.com 👉 Email: hello@growthgorilla.co.uk And connect with Rita here: About the show | |||
| 26 Sep 2022 | How InvestEngine crowdfunded $1.3 million in 7 days with Andrey Dobrynin | 00:35:31 | |
InvestEngine helps investors control, automate and optimise their long-term investments by building better portfolios. For an investing platform in its early days that started with $17 million in assets under management, InvetsEngine just reached $100 million—a clear example of fintech exponential growth. Join host Shammer and Andrey Dobrynin, co-founder of InvestEngine, to learn about how this fintech startup crowdfunded $ 1.3 million and hit 200% of the target in only seven days. In this episode, they cover: 👉Getting feedback from your customers 👉Finding market fit as a startup 👉Building your initial reputation as a startup 👉Making data-informed decisions 👉Monetizing your free product or solution 👉Coexisting peacefully with your competitors 👉Crowdfunding as a way of sourcing new clients If you’re looking to grow your fintech startup business, want to explore the crowdfunding route, or want to learn more about InvestEngine and its inspiring journey, tune in to this episode of The FML Podcast. Subscribe here: 👉 www.thefmlpodcast.com 👉 Email: hello@growthgorilla.co.uk And connect with Andrey here:
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| 03 Oct 2022 | The Future of KYC Compliance with Ian Henderson, CEO at Kyckr | 00:31:46 | |
The perceived value of your product or service can make or break your business. “You live and die by your service proposition,” says Ian Henderson, CEO at Kyckr. From former CEO at Shawbrook Bank, one of the first UK Challenger banks, to COO of Barclays Wealth Private Banking, it’s no secret Ian is a fintech legend. We sat down with Ian to talk about how Kyckr helps organisations verify, onboard and monitor their customers with instant access to primary source company data. Join host, Shameer Sachdev as he dives into Ian’s previous experience in building and growing challenger banks, to his current role at Kyckr and the future of compliance and regulation. In this episode, we cover: 👉Ian’s personal growth journey 👉How to build challenger banks and biggest challenges 👉Building your funding capabilities 👉Finding your point of differentiation 👉The challenges of regulatory compliance 👉Helping fintechs understand compliance 👉The future of KYC compliance If you’re looking to grow your fintech business or simply want to learn more about Kyckr and their inspiring journey, tune in to this episode of The FML Podcast. Subscribe here: 👉 www.thefmlpodcast.com 👉 Email: hello@growthgorilla.co.uk And connect with Ian here: 👉 Twitter About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening... | |||
| 10 Oct 2022 | Bridging the Gap Between Crypto and Cash With Michael Stroev, COO and Head of Product at Nebeus | 00:35:15 | |
Ambitious crypto platform Nebeus has been on a massive growth path. Founded in 2014, Nebeus started out as one of the first cryptocurrency platforms in the world to focus on P2P crypto lending. Over the years they developed their business model from P2P to centralised, crypto-backed lending on a mission to help people bring crypto to traditional finance. From partnering with Modular to being approved as one of the only two cryptocurrency platforms regulated by the bank of Spain, Nebeus is now a leading European financial app for crypto hodlers. Shameer sat down with Michael Stroev, COO and Head of Product to talk about everything crypto, and how Nebeus is bridging the gap between crypto and cash with instant crypto-backed loans and financial services. In this episode, we cover: 👉The bear market and its impact on the crypto space 👉The crypto centralisation—is crypto becoming mainstream? 👉Why niching down can help with customer retention 👉How to create a frictionless UX 👉How to prioritise the development of product features when you're a startup 👉Tic-Tok and Influencer marketing 👉Determining what channels to use to reach your audience 👉Atracting and retaining users by educating them If you’re looking to grow your fintech business or want to learn more about Nebeus and its inspiring journey, tune in to this episode of The FML Podcast. Subscribe here: 👉 www.thefmlpodcast.com 👉 Email: hello@growthgorilla.co.uk And connect with Michael here: 👉 Twitter: @michael_stroev About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening... | |||
| 17 Oct 2022 | Democratising homeownership for a new generation of buyers with Polly Gilbert, CMO at Tembo | 00:36:00 | |
In the UK 70% of housing wealth is owned by less than 20% of the population.
We spoke to Polly Gilbert, Tembo’s CMO to explore how Tembo is helping people to achieve their homeownership goals through family lending. From helping Londoners take action against homelessness, to joining the founding team at Tembo, there’s no denying Polly’s personal experience in marketing is more vast and varied than your traditional CMO, making this episode one of the most insightful to date… Join Polly and Shameer as they cover… 👉The journey to series A 👉The importance of being flexible and agile 👉The test-and-learn approach 👉How Tembo utilises paid activity 👉Finding the proper channels for your fintech 👉The importance of testing 👉Testing non-traditional social media channels 👉Commincating vital missions to audiences 👉 Creating high-quality content
Subscribe here: 👉 www.thefmlpodcast.com 👉 Email: hello@growthgorilla.co.uk And connect with Polly here:
The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening... | |||
| 24 Oct 2022 | Building High Quality Customer Relationships with Piotr Pisarz CEO and Founder at Uncapped | 00:29:53 | |
Piotr Pisarz Founder and CEO of Uncapped, noticed a space for Uncapped during his time working as a VC, which led him to (reluctantly) pitch his proposition to fellow VC’s. With the support of his colleagues, Piotr was able to start on his fintech founder journey. What followed was the creation of a fintech aiming to accelerate online business with no-interest, no-equity flexible loans from €100k to €10m. Now, on the day of Uncapped’s 3rd birthday, Piotr sits down with host Shameer Sachdev to into what led Piotr to create Uncapped, how they differ from other products in the market, and what we can expect to see from them in the future. Listen as they explore: 👉Pain points of raising funds 👉Balancing the risk 👉Investing in technology and processes 👉The importance of speed and agility 👉Finding a viable Acquisition strategy 👉Adapting to the data 👉Future-proofing Uncapped 👉Focussing on a niche 👉Making difficult decisions as a founder 👉Creating a customer focussed product If you’re looking to grow your fintech business or want to learn more about Uncapped and its inspiring journey, tune in to this episode of The FML Podcast. Subscribe here: 👉 www.thefmlpodcast.com 👉 Email: hello@growthgorilla.co.uk And connect with Piotr here:
The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening... | |||
| 31 Oct 2022 | Thinking Like A Challenger with Eric Fulwiler - CEO, Rival | 00:32:19 | |
If you’re in the fintech industry, it’s likely that you’ve heard the name Eric Fulwiler. He’s a well-known speaker and thought leader when it comes to marketing, management and innovation and over the last 15 years, he’s helped some of the biggest brands in the world. | |||
| 21 Nov 2022 | Building A Better Future For Wealth Management with Karan Shanmugarajah, CEO of WealthKernel | 00:45:15 | |
As a leading digital wealth management platform, WealthKernel has been harnessing technology to disrupt and democratise the investing space. The company provides investment, savings and wealth infrastructure to help businesses build, launch and get to the market faster and empowers underserved communities to build better futures. In this episode of the FML podcast, Karan Shanmugarajah, CEO of WealthKernel, talks about how the company built a strong brand identity and tailored its services to serve nice markets and underserved communities. We also dive into: 👉 Adjusting your product to the changing trends in the market 👉 How to differentiate yourself from the competition 👉 Challenging the status quo of wealth 👉 Democratising access to investment services 👉 Managing company culture as your business grows And much much more… If you’re looking to grow your fintech business, want to explore how to start managing your wealth, or want to learn more about WealthKernel and their inspiring journey, tune in to this episode of The FML Podcast. Subscribe here: 👉 Email: hello@growthgorilla.co.uk And connect with Karan here:
The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| 28 Nov 2022 | Inside The World Of Fintech Influencer Marketing With Julia Lucas, Head of Influencer Marketing and Creative Strategy at Growth Gorilla | 01:08:10 | |
Influencer marketing seems to be what everyone talks about these days. While more and more B2C brands are jumping on the influencer marketing bandwagon, fintech is slow to join in. However, using a human element to build trust is one of the most powerful techniques to promoting intangible products. Luckily, our Head of Influencer Marketing and Creative Strategy, Julia Lucas, has been helping brands build long-term relationships with creators before it was cool. Join FML Podcast host Shameer Sachdev and Julia as they explore the world of fintech influencer marketing — a jam-packed episode with everything you need to know to run influencer marketing campaigns for your fintech that build awareness and drive results. They also dive into: 👉Identifying the right influencers for your brand 👉Getting the most out of an influencer relationship 👉The key elements of a high-performing influencer campaign 👉DOs and DONTs of influencer marketing campaigns 👉Building successful influencer marketing campaigns 👉Tracking the performance of your influencer marketing campaigns 👉Influencer marketing regulations 👉The importance of whitelisting in influencer marketing 👉How can influences unlock a new territory for a brand And much, much more. If you want to grow your fintech business and explore getting started with influencer marketing, tune in to this episode of The FML Podcast. Subscribe here: 👉Website: www.thefmlpodcast.com 👉 Email: hello@growthgorilla.co.uk And connect with Julia here: About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| 05 Dec 2022 | Bridging The Gap Between Fintech And Influencers With Aleks Velev, Influencer and Partnerships Manager at Shares | 00:50:25 | |
From being part of one of the first influencer agencies to work with TikTok, to heading up entire influencer teams managing huge accounts such as H&M, Aleks experience in the influencer realm is extremely unique. Now he’s taking on a new challenge of taking on the fintech and making a step from agency to client side, joining Shares as the first Influencer Marketing hire to head up their influencer and partnership activities across key markets … Alek’s focus when building influencer campaigns is on constructing something that lasts, creating authentic connections with Shares’ audience. He’s on a mission to build a disruptive Global Influencer Ambassador and Partnership Program to help position Shares as the leading Social Investment App in Europe. Join host Shameer Sachdev as he sits down with Aleks to explore his incredible insights, including: 👉Managing international influencer campaigns 👉Understanding the sentiment behind campaigns 👉Improving reporting capabilities 👉Breaking down barriers for Fintech Influencer marketing 👉TikTok unlocking the creator space 👉Optimising content for varying platforms 👉Challenging the misconception of finfluencers 👉Aligning influencers and brands 👉The different levels of influencer activity 👉Navigating the global, always on strategies 👉Avoiding inauthenticity with influencer content 👉Choosing the right platform 👉Long term vs short term creator partnerships And much much more. If you want to grow your fintech business and explore getting started with influencer marketing, tune in to this episode of The FML Podcast. Subscribe here: www.thefmlpodcast.com Watch here: 👉 YouTube: 👉 LinkedIn: www.linkedin.com/in/aleksvelev/
The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| 12 Dec 2022 | Building a Blueprint for International Expansion with Pranav Sood GM, EMEA and Interim Global Head of Marketing at Airwallex | 00:42:14 | |
For the latest episode of The FML Podcast, host Shameer Sachdev sits down with Pranav Sood to dive into his experience in the industry. Since the start of his career, Pranav has worked with some of the biggest names in fintech. In the past, he tackled a number of critical roles for GoCardless, from Director of Business Operations and Strategy to the VP of International Expansion. Now Pranav’s latest role is as GM, EMEA and Interim Global Head of Marketing at Airwallex. Airwallex was built with a single purpose in mind – to create a world where all businesses can operate without borders and restrictions, and by doing so, propel the growth of the global digital economy. Pranav now leads all aspects of Airwallex’s EMEA activities including a team of 120 people across offices in London, Amsterdam and Vilnius. During this episode, we dive into Pranav’s insights including: 👉 Innovation in cross-border money movement 👉The importance of fintech infrastructure 👉Airwallex’s unique growth journey 👉Selecting new territories for growth 👉Managing high-level growth 👉Building a quality product 👉Identifying and solving customers' pain points 👉The intricacies of international expansion 👉Building high-performing teams 👉Identifying cultural nuances 👉Differentiating global roles
Subscribe here: And connect with Pranav here:
The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| 09 Jan 2023 | Improving Customer Experience Using Touchless Technology With Jonathan Nyst, CMO at Monizze | 00:58:14 | |
Growing up Jonathan never wanted to be a marketer… but after being offered an internship in his early career Jonathan found enjoyment in the creative side of marketing. His naivety about balancing his finances led him to the fintech industry. After making the move from B2C to B2C, Jonathan now heads up Monizze’s marketing department as their Cheif Marketing Officer, bringing his wealth of experience to the table to help Monizze achieve their growth goals. Monizze helps B2Bs provide extra-legal advantages to their employees through gift vouchers, giving them more purchasing power. The FinTech has revolutionised the old paper vouchers into a fast, win-win digital solution for SMEs and their employees. In this episode, our host, Shameer Sachdev sat down with Jonathan to dive into: 👉 Navigating the B2B space 👉 Understanding your customer 👉 Incentivizing partners to get more business 👉 Measuring customer satisfaction 👉 The importance of competitor analysis 👉 Building a challenger brand 👉 Influencer marketing as a technique for growth 👉 Using word of mouth to drive growth 👉 Getting in front of your audience 👉 Segmenting audiences 👉 Aligning product and marketing internally 👉 What it means to be a good manager And much more… If you’re interested in marketing strategies to grow your fintech startup or just want some insight into the best growth practices, tune in to this episode of The FML Podcast. Subscribe here: 👉 YouTube 👉 www.thefmlpodcast.com 👉 Email: hello@growthgorilla.co.uk And connect with Jonathan here: 👉 Website About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| 16 Jan 2023 | Go big or go home: Growing a Leading European Fintech With Monika Liikamaa, Co Founder at Enfuce | 00:44:48 | |
“We don’t do shit but we get shit done” Monika Liikamaa, Co-Founder and Co-CEO of Nordic payment service provider Enfuce sat down with Shameer Sachdev for the latest episode The Fintech Markers and Leaders Podcast. Monika’s visionary thinking teamed with her 20+ years of experience in the fast-paced payment industry has led her to build and grow Enfuce into one of Europe’s leading fintechs with over 13 million end users. Her focus is creating sustainable solutions for Enfuce’s broad portfolio of customers and her vast knowledge of the industry helps her do just that. In this episode, our host, Shameer Sachdev sat down with Monika to dive into: 👉Agile technical capabilities 👉Effective people and processes 👉Go big or go home mentality 👉Supporting positive global impacts 👉Acquring significant partnerships 👉Balancing sales and partnerships 👉Making the most out of your offering 👉Setting big goals for systematic growth 👉Knowing your strengths and weaknesses 👉The importance of communication 👉Attracting top talent 👉 Supporting global teams And much more… If you’re interested in marketing strategies to grow your fintech startup or just want some insight into the best growth practices, tune in to this episode of The FML Podcast. Subscribe here: 👉 Website: www.thefmlpodcast.com 👉 Email: hello@growthgorilla.co.uk And connect with Monika here: About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| 23 Jan 2023 | Navigating the Future of Banking with Nick Root, CEO of Intergiro | 00:30:05 | |
The Fintech Marketers and Leaders Podcast is back with another exciting instalment featuring Nick Root, CEO of Intergiro. Nick has a passion for building products that make people's lives easier and believes that Intergiro can unlock the value of the internet by providing the financial toolkit tools that innovators and change-makers need to succeed. As technology continues to evolve, traditional banks are facing increased competition from fintech companies. Nick and Shameer talk about how banks can adapt to this changing landscape and continue to play a vital role in the financial ecosystem. Join them as they dive deep into:
And much, much more… Tune in to this episode of The FML Podcast to find out more… 👉 www.thefmlpodcast.com 👉 Email: hello@growthgorilla.co.uk And connect with Nick here: About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| 30 Jan 2023 | Secrets of Crowdfunding Success With John Hills, Head of B2B Marketing at Crowdcube | 00:40:50 | |
From starting out with early-stage starts-ups to working with Canada’s largest equity crowdfunding platform, John’s natural interest in the industry has helped his career stretch to almost every corner of the Fintech space. John Hills is now Head of B2B Marketing for Europe’s leading equity crowdfunding platform, Crowdcube. He’s now working with Crowdcube to continue to help companies achieve their goals and investors buy into some of Europe’s most exciting businesses. Join host Shameer Sachdev and John as they dive into: And much, much more… This episode is jam packed with valuable insights and tips for anyone in the Fintech industry. Whether you're a startup founder, marketer, or investor, there's something for everyone to learn from John's experiences. So, grab a cup of coffee, sit back and enjoy the episode! Tune in to this episode of The FML Podcast to find out more… 👉 YouTube 👉 Email: hello@growthgorilla.co.uk And connect with John here: About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| 06 Feb 2023 | From Local Flexibility to Global Success: The Growth Story of Payslip with Fidelma McGuirk, CEO and Founder | 00:33:30 | |
In this latest episode of The Fintech Marketers and Leaders podcast, we had the privilege of sitting down with Fidelma McGuirk, the founder and CEO of Payslip. Back in the day, Fidelma understood multinational employers needed to automate, standardize and centralize their global payroll. In 2016, she had a vision — building a solution to simplify payroll management — and that's how Payslip was born. Today, Payslip has become a leading player in the global payroll management space. Fidelma shares her entrepreneurial journey and Payslips's growth journey and expansion across US and EU markets. She gives insights into the future of global payroll management and advice for other entrepreneurs in the fintech space. Join host Shameer Sachdev and Fidelma as they dive into: 👉How did Payslip onboard its first customers 👉How has Payslip's approach to marketing and sales changed over the years 👉How does Payslip drive brand awareness And much, much more. Stay tuned for more episodes of the Fintech Marketers and Leaders podcast, where we bring you insights and inspiration from some of the most innovative and influential fintech leaders. Subscribe here: 👉 YouTube 👉 www.thefmlpodcast.co.uk 👉 Email: hello@growthgorilla.co.uk And connect with Fidelma here: About the show The Fintech Marketers and Leaders podcast is brought to you by Growth Gorilla. Make sure to search for “The Fintech Marketers and Leaders podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow, so you don’t miss any future episodes. On behalf of the team, thanks for listening. | |||
| 13 Feb 2023 | Growing a Successful Fintech App with Iain Russell, Head of Performance Marketing at MoneyHub | 00:35:15 | |
In this latest episode of The Fintech Marketers and Leaders podcast, we sat down with Iain Russell, MoneyHub's Head of Performance. MoneyHub won "Open Banking Product of the Year" at FS Tech Awards in 2021—among many other awards. Iain loves the fast-paced environment at MoneyHub and has a lot to share about the fintech startup world, starting from making the best out of limited budgets to the importance of testing and the mistakes marketers make you should avoid. Join host Shameer and Iain as they dive into: 👉How to do marketing on a limited budget 👉The AHA moment you want to drive people to 👉Why you should test multiple channels in your acquisition strategy 👉The importance of keeping a record of all your data And much, much more. Whether you're a startup founder, marketer, or investor, this episode is jam-packed with valuable insights and tips for anyone in Fintech. Grab a cup of coffee, sit back and enjoy the episode! Subscribe here: 👉 YouTube 👉 www.thefmlpodcast.com 👉 Email: hello@growthgorilla.co.uk And connect with Iain here: 👉 Website About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| 20 Feb 2023 | Revolutionising Fintech with Open Finance With Huw Davies and Chris Michael, Co Founders at Ozone API | 00:34:08 | |
On the latest episode, our host Shameer Sachdev sat down with Chris Michael and Huw Davies, the Co-Founders of Ozone API. Chris has 30 years of experience building high-performing technology teams across various sectors, while Huw has over 24 years of experience in payments and financial services. Huw shared his experience in leading the ecosystem growth at OBIE and driving adoption and usage, while Chris provided us with real-life examples of innovative technology solutions he has developed for global blue-chip brands. They both offered their perspectives on how open banking and open finance are changing the fintech industry, as well as the challenges and opportunities they see in the space. Building trust with customers is crucial in B2B offerings, and our guests shared their insights on how they build trust with their customers, the obstacles they have seen to building those foundations with users, and the techniques they have learned along the way. If you're interested in learning more about open banking, open finance or how to achieve global growth, don’t miss this episode of The Fintech Marketers and Leaders Podcast. Be sure to tune in and listen to our guests' valuable insights to help your fintech grow. Don't forget to subscribe to our show so you never miss an episode! Subscribe here: 👉 Email: hello@growthgorilla.co.uk And connect with Chris & Huw here: 👉 Chris 👉Huw 👉 Website: ozoneapi.com About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| 27 Feb 2023 | Unlocking The Path To Growth: Building Strong Partnerships With Nick Reid Head Of Strategic Growth At BankiFi | 00:39:57 | |
Recently featured in Capsule's Top 50 Innovative scale-ups to watch in 2023, BankiFi is taking the fintech world by storm. We had the pleasure of speaking with Nick Reid, Head of Strategic Growth, UK & Europe, on our latest episode of The Fintech Marketers and Leaders podcast. Tune in to hear Nick share some incredible insights into how BankiFi is helping banks become more customer-centric. We dive into the concept of "outside-in" banking, where the focus is on delivering value to customers rather than just selling products. This innovative approach allows banks to understand the needs of their SME customers better and offer personalised solutions. Nick shares his tips on how young startups can build partnerships with big banks, emphasising the importance of understanding the bank's objectives and how your startup can help achieve them. Join host Shameer Sachdev and Nick Reid for this fascinating conversation where they cover everything from the future of the banking sector to how banks can stay ahead of the curve by embracing innovation. Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here: 👉 www.thefmlpodcast.com And connect with Nick here: 👉 Nick About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| 06 Mar 2023 | The Fintech Marketers And Leaders Podcast: Team Talk | 00:40:27 | |
Welcome to a special edition of The Fintech Marketers and Leaders podcast! Ross, our Head of Performance Marketing, Julia, our Head of Influencer Marketing, and Shanae, our Senior CRM Manager, joined Shameer in a laid-back conversation about what’s going on in the fintech marketing world. They touched on all the juicy stuff—from Rihanna’s Super Bowl marketing manoeuvre to new platforms like TikTok stealing Google and Facebook’s shine dilemma. Here’s what we talked about: 👉Was Rihanna the real Super Bowl winner? 👉Is GPT AI just a big faff, or can it influence Google, SEO and paid search? 👉The recent features TikTok has been rolling out 👉Are we shifting away from traditional online advertising platforms to non-traditional ones? 👉How does TikTok challenge traditional media, and what does that mean for new brands? If you’re still not sold, these quotes will do the trick. “My relationship with TikTok got so deep I had to get my boyfriend to set a lock code on my account.” - Shanae “I don't google anything anymore. I TikTok.” - Julia “There’s a joke that the best feature on Bing was the import tool, where you pour your Google campaigns into Bing.” - Ross “What’s going on with putting stories on everything … like there’s someone who watches WhatsApp stories.“ - Shameer Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here: 👉 Email: hello@growthgorilla.co.uk About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| 13 Mar 2023 | The Power of Diversity and Inclusion in Fintech With Lissele Pratt, Co-Founder at Capitalixe | 00:36:14 | |
In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Lissele Pratt, the co-founder of Capitalixe, a fintech consultancy that provides global payments and banking solutions to high-risk verticals such as gambling, crypto, Forex, and financial institutions. Lissele, a Forbes 30 Under 30 honoree and a recognised expert in foreign exchange, payments, and fintech, shared her entrepreneurial journey and how fintechs can bring about change by promoting diversity and inclusion in the workplace. "Always looking at new avenues and constantly strategising is my growth strategy." - Lissele Pratt Lissele's approach to growth reflects her passion for innovation and constant evolution. In sharing her personal experiences, she emphasises the crucial role of a diverse and inclusive work environment in fostering innovation and driving growth within companies. Her insights underscore the importance of creating an environment that supports different perspectives, encourages collaboration, and cultivates a culture of creativity and progress. Join them as they cover: 👉What’s going on in the crypto market, CFD, Forex and gambling world 👉The race between banks vs crypto and its impact on customer acquisition 👉Adopting blockchain technology 👉The biggest challenges for cross-border payments 👉Capitalixe’s catalyst for growth 👉Being a female founder within the tech space And much more. Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here: 👉 www.thefmlpodcast.com 👉 Email: hello@growthgorilla.co.uk And connect with Lissele here: 👉 LinkedIn About The Show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| 14 Mar 2023 | FML Live: Maximising The Impact of Influencer Marketing for Fintechs | 01:14:59 | |
In this exclusive episode of The Fintech Marketers and Leaders Podcast, we dive into the highlights from the recent live recording, where experts in fintech influencer marketing shared their insights on how fintechs can effectively leverage this powerful marketing tool. From the common misconceptions to the latest trends in TikTok and beyond, we explore the key takeaways that every fintech should keep in mind when working with influencers.
Check out the highlights:
These are just some of the key takeaways from our FML Live event. For more insights and strategies, be sure to listen to the full podcast episode. And if you're a fintech brand looking for guidance on influencer marketing, don't hesitate to contact us to learn more about how we can help you build your brand's awareness and grow your tribe. Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! www.thefmlpodcast.com About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| 20 Mar 2023 | From Zero to 1.6 Million: How Plum Scaled Their User Base With Joost Brok, VP of Marketing at Plum | 00:26:37 | |
In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Joost Brok, VP of Marketing at Plum, the financial well-being app for saving, spending, earning and investing. Joost is a data-led growth and marketing expert with 10 years of branding, marketing technology, B2B and B2C growth experience. He shared Plum’s inspiring journey of successfully launching into nine European countries. Tune in to listen to Joost, and Shameer talk about the key initiative that helped Plum drive growth, missed opportunities, the main challenges Plum faced in its journey and a lot more. Join them as they cover: 👉Plum’s growth journey to 1.6 million users 👉How Plum expanded into 9 European countries 👉The key initiative that helped Plum drive growth 👉Having a blueprint that works and tweaking it 👉When to make the move from performance to the above-the-line activity 👉Tracking and interpreting data when making strategic decisions 👉The main challenges Plum faced in its growth journey Don't forget to subscribe to The Fintech Marketers and Leaders podcast, so you never miss an episode! Subscribe here: 👉 www.thefmlpodcast.com And connect with Joost here: About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| 27 Mar 2023 | The Intersection of Data Residency and Future of BNPL with Jeff Parker, Managing Director International at Marqeta | 00:36:18 | |
In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Jeff Parker, Managing Director International at Marqeta, the modern card-issuing company that empowers innovators to change the world. With over 20 years of experience in the financial services space across four continents, Jeff brings a wealth of knowledge and expertise to the table. In this episode, Jeff and Shameer discuss Marqeta's international expansion strategy, navigating global requirements, the future of buy now pay later, and much more. Join them as they cover: 👉 The role of data residency in Marqeta's international expansion strategy 👉 Navigating requirements when operating globally 👉 Marqeta's role in the Buy Now Pay Later space 👉 The future of B2B for Buy Now Pay Later 👉 Opportunities for embedded finance in this space 👉 The future of lending 👉 How B2B is going to benefit the B2B space and impact legacy banks 👉 What the future holds for Marqeta 👉 What's happening in the Fintech space 👉 And much more! Jeff also shares his insights on the importance of customer experience, the combined power of people and technology, and how Marqeta is adapting to the latest fintech trends. Don't forget to subscribe to The Fintech Marketers and Leaders podcast, so you never miss an episode! Subscribe to the podcast here: 👉 Website And connect with Jeff here: 👉 Website
The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech's growth, head to "growthgorilla.co.uk". And make sure to search for "the fml podcast" in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don't forget to click follow to ensure you don't miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening! | |||
| 03 Apr 2023 | Maximising Growth Through Performance Marketing Strategies With Ross Smith, Head Of Performance Marketing at Growth Gorilla | 01:00:28 | |
In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Ross Smith, Head Of Performance Marketing at Growth Gorilla. Since joining our team, Ross has been pivotal creating unique performance marketing strategies for our clients and uses his 13+ years working on paid marketing and search to catalyse real growth for them. Ross brings an abundance of B2B and B2C experience ranging from Retail, Marketing, Gaming and Fintech to our table. From choosing the right performance marketing channels for your fintech to the importance of testing creative and messaging, Ross and Shameer dive into the ins and outs of performance marketing and give an inside look into how to maximise growth for fintechs in this exclusive episode. Join them as they cover: 👉How to choose the right performance marketing channels 👉The right time to add another marketing channel to your strategy 👉Using social channels to acquire clients when Search is not an option 👉Facebook versus Tik Tok — on which one to put your money? 👉No one uses Facebook anymore — myth or reality? 👉How to set up your paid and acquisition budget 👉When's the right time to start testing your messaging 👉What a tracking and analytics setup looks like for our clients 👉From launching a product to scaling and driving growth 👉What Fintechs need to be aware of when launching into new territory Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! 👉 YouTube And connect with Ross here: About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| 30 Mar 2023 | Building Decentralised Communities of Brand Ambassadors with Anna Stone, Co-Founder at GoodDollar | 00:34:36 | |
In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Anna Stone, Co-Founder at GoodDollar. Anna’s journey to blockchain started with her desire to work on financial inclusion. GoodDollar is the brainchild behind Anna and the CEO of eToro, Yoni Assia, who shared the same vision—making capital markets accessible to anyone. Listen to Anna and Shameer talk about how GoodDollar enables anyone to get into blockchain and how the company used the power of community to scale to half a million users. Join them as they cover: 👉The go-to-market strategy they used to scale to 1,500,000 users 👉How having a clear mission and vision helps build a brand 👉Setting up and nurturing local communities 👉The key to growing your network by 1000 users/day 👉How community leaders can educate users on product use 👉Web2 vs Web3 marketing and current challenges … and much more. Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here: And connect with Anna here: About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| 24 Apr 2023 | Revolutionising Financial Wellbeing with Chieu Cao, CEO and Founder of Mintago | 00:43:17 | |
In the latest episode of the Fintech Marketers and Leaders podcast, host Shameer Sachdev sits down with Chieu Cao, CEO and Founder of Mintago, to discuss the importance of financial well-being in the workplace and how Mintago is revolutionizing this sector. Chieu has a wealth of experience in the tech industry, having previously worked for Microsoft, Amazon, and Yahoo. With 21 years of experience, Chieu has made it his mission to improve people's financial education and wellbeing. As an active leader in the wellbeing and startup community, Chieu has co-founded Perkbox, the UK's employee experience platform, and now leads the charge at Mintago. In this episode, Chieu shares his insights on:
And much, much more. Mintago is the UK's most complete and inclusive financial wellbeing solution. Their platform empowers employees to take control of their personal finances and further engage with their pension. Through their pension dashboard, financial wellbeing app, and educational resources, Mintago encourages employees to improve their financial health while helping businesses save on their national insurance costs. As the cost-of-living crisis continues to affect individuals and businesses, financial wellbeing has become a critical aspect of the workplace. Join Shameer and Chieu as they discuss the revolutionary work being done at Mintago to promote financial wellbeing and positively impact people's lives. Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here: 👉 Email: hello@growthgorilla.co.uk And connect with Chieu here: About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| 08 May 2023 | Breaking the B2B Branding Mould With Marc Winitz, CMO at Rapyd | 00:45:10 | |
Branding is more than just a logo or visual identity. It's about building trust, telling a unique story, and delivering on your promise to customers. That’s exactly what Rapyd has accomplished with their new, bold, brand identity. Whether it's a small business looking to move into a new market or a multinational company expanding globally, Rapyd wants to help their customers take bold steps to achieve their goals. Marc Winitz, CMO, shares the secrets behind Rapyd's recent rebrand, exploring what it means to both the fintech, and their customers to "build bold." Since joining as their first marketing hire 4 years ago, Marc has been pivotal in building an entirely new identity for Rapyd, pushing them to become one of the boldest B2B fintechs in the space. 👉 The role of branding 👉 Developing brand story 👉 Building a unique voice and visual identity from scratch 👉 Demystifying B2B brand rules 👉 The power of having a fearless yet smart approach 👉 Targeting customer segments 👉 Leveraging product marketing 👉 Operationalising demand generation 👉Leveraging paid media as a B2B 👉Utilising organic social media 👉 Building brand ambassadors Subscribe here: www.thefmlpodcast.com And connect with Marc here:
The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| 01 May 2023 | The Future of CRM for Fintechs with Shanae Peynado, CRM Manager at Growth Gorilla | 00:37:29 | |
In the latest episode of the Growth Gorilla podcast, host Shameer Sachdev sits down with Shanae Peynado, CRM Manager at Growth Gorilla, to discuss the future of CRM for fintechs. Shanae has a wealth of experience in the CRM industry and has made it her mission to improve customer engagement and experience for our clients. In this episode, Shanae shares her insights on:
This episode is packed full valuable lessons for fintechs looking to enhance their customer engagement and drive growth in the digital age. Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here: 👉 Email: hello@growthgorilla.co.uk And connect with Shanae here: 👉 Website About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| 14 May 2023 | The Importance of Adaptability and Versatility in Fintech with Sam Knott, VP of Acquisition at Marshmallow | 00:40:07 | |
For the latest episode of The Fintech Markers and Leaders podcast, we sit down with Sam Knott, a seasoned marketer and the VP of Acquisition at Marshmallow. Sam played a pivotal role in building and expanding Dyson globally by driving rapid growth, launching new categories, and transforming the Direct-To-Consumer business from a 4% share to 40%, making it Dyson's largest channel. Sam’s experience in brand building and growth hacking helped Marshmallow—a company providing insurance for under-served groups—reach new levels of growth. We dive into Sam’s journey from Dyson to Marshmallow and discuss the importance of adaptability and versatility in today's fast-paced fintech. industry. Join Shameer and Sam as they cover: 👉Launching into new territories 👉Fixing underperforming territories 👉The power of audience segmentation 👉Targetting underserved communities 👉Building a financially inclusive brand 👉Driving growth in a saturated market 👉Optimising data and channels
Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here 👉 www.thefmlpodcast.com 👉 Email: hello@growthgorilla.co.uk And connect with Sam here: About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| 22 May 2023 | Creating A Positive Impact As A FinTech with Nathan Spiteri, Head of Growth At Plend | 00:28:31 | |
In the latest episode of the Fintech Marketers and Leaders podcast, host Shameer Sachdev sat with Nathan Spiteri, Head of Growth at Plend. Nathan, who calls himself a “start-up geek,” is growing Plend, an ethical consumer lender on a mission to give underserved people in the UK access to affordable credit. Listen to him talk about how Plend is educating people on borrowing options, how to make sure you align with the right partners, and why hiring people who share the company’s vision is important. Other topics Nathan and Shameer cover: 👉What makes Plend different from other traditional lenders 👉Using affiliate marketing as a main acquisition channel 👉Keeping great relationships with affiliate partners and increasing traffic 👉Why Plend has an annual financial inclusion report 👉Hiring employees passionate about making an impact And a lot more! Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| 28 May 2023 | Unlocking The Power of Community-led Marketing with Tom Davies, Head of Marketing at Yonder | 00:37:22 | |
In the latest episode of the Fintech Marketers and Leaders podcast, host Shameer Sachdev sat with Tom Davies, Head of Marketing at Yonder. After growing brands like Monzo and Wise, Tom joined Yonder in the early stages and helped build and launch a fully-fledged, FCA-authorised and regulated rewards credit card brand in less than 12 months. Listen to Tom share how Yonder used a community-led marketing approach to raise 62,5 million Series A and hit a crowdfunding target in 48 hours. Other topics Tom and Shameer cover: 👉Leading with a community-focused marketing strategy 👉Getting your audience excited about your product launch 👉Building an engaged community of brand advocates 👉How Yonder’s website traffic tripled after launching an OOH marketing campaign And much more. Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here: 👉www.thefmlpodcast.com 👉 Email: hello@growthgorilla.co.uk About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| 05 Jun 2023 | Building a Future-Proof Brand with Oscar Mackenzie, Head Of Marketing at Shares | 00:36:24 | |
One platform has captured the attention of brands worldwide: TikTok. With its explosive growth and unparalleled reach, TikTok presents a unique opportunity for fintechs to connect with their target audience in an engaging way like never before. Oscar Mackenzie is no stranger to the world of marketing. Having crafted campaigns and content for renowned names like Red Bull, The North Face, Juventus FC, Lego, and Jeep during his agency tenure, Oscar brings a wealth of knowledge and expertise to the table. In 2021, he ventured into the fintech industry, taking the helm of the marketing team at Shares—a fast-growing fintech company making waves in the UK and expanding into Europe. At Shares, Oscar has spearheaded the development of a community-based approach to investing, which has gained remarkable traction on social media platforms. With over 30k followers on TikTok and an impressive 1 million organic views, Oscar and his team have not only cracked the TikTok code but also mastered the art of building a brand for the future. Join Shameer and Oscar as they discuss:
Subscribe here: 👉 Email: hello@growthgorilla.co.uk About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| 15 May 2023 | Selling A Story Instead of Features, With Rory Woodbridge, Senior Director of Product Marketing at Pleo | 00:37:12 | |
In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Rory Woodbridge, Senior Director of Product Marketing at Pleo, a platform helping finance teams manage company spending. Before Pleo, Rory worked with big names like Google, Amazon and YouTube and is one of the first people in Europe to work on Google Play. He also runs the popular Substack newsletter, The Product Marketer. At Pleo, Rory is leading the company’s product marketing department, making sure product work is being effectively communicated and building a love for the product. Listen to Rory and Shameer talk about how Pleo has got over 25,000 businesses in their customer base, the importance of a win-loss analysis programme, building a strong reputation for rapid growth, why simplicity in user experience creates brand ambassadors —and a lot more. Join them as they cover: 👉the differences in marketing a FinTech versus a corporation 👉compliance and regulations vs creativity 👉reputation as a source of rapid growth 👉user experience simplicity and product adoption 👉using employees’ presence on LinkedIn to build a personal brand 👉using customer insights to find out your biggest product gaps 👉avoiding feature blindness in competitive industries Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here: 👉 Email: hello@growthgorilla.co.uk About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| 18 Jun 2023 | Scaling Across Borders with Haralds Zukovs, Head of Marketing at Credolab | 00:26:22 | |
In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Haralds Zukovs, Head of Marketing at Credolab. Credolab is the largest data analytics platform that helps companies score risk and detect fraud using advanced behavioural analytics leveraging smartphone and web metadata. In previous roles, Haralds has created organic viral content on Facebook with 230K in just two days. As a marketing leader at Credolab, he has helped build marketing divisions, increase client acquisition and boost conversion rates. Listen to Haralds and Shameer talk about Credolab’s scaling journey from one to 38 countries, the importance of understanding your ideal customer profile and how to combine traditional and alternative data with helping clients make risk-adjusted decisions. Join them as they cover: 👉How to decide what countries to expand into 👉How is Credolab acquiring new customers 👉Competing with the larger competitors 👉Leveraging untapped marketing channels 👉Rapid testing vs statistically significant data 👉Using Linkedin for better traffic, lead generation and branding And a lot more. Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here: 👉 Email: hello@growthgorilla.co.uk About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| 23 Jun 2023 | Driving Sustainable Growth with Jakub Zakrzewski Chief Growth Officer in Residence at Techstars Berlin | 00:41:02 | |
In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Jakub Zakrzewski, Chief Growth Officer in Residence@ Techstars. After a decade of working with big e-commerce and logistics companies in Asia, Jakub moved to London as Head of Growth at Revolut, where he fell in love with Fintech. Currently Chief Growth Officer in Residence@ Techstars in Berlin, he makes sure companies are set up for success from the early stages with the product they're building, the problem they're solving, and the way they want to structure their growth. Listen to Jakub talk about his job helping companies understand the product market fit, figuring out how to get the first few clients, creating a playbook for hypergrowth and more. 👉What does a chief growth officer in residence do 👉Building and structuring successful teams 👉The importance of product marketing fit 👉Acquisition strategy for B2C vs B2B 👉Growth vs Profitability from an investor perspective 👉Hiring the best talent for international expansion 👉Leveraging tools as a solopreneur And a lot more. Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here: 👉www.thefmlpodcast.com 👉 Email: hello@growthgorilla.co.uk About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| 03 Jul 2023 | The Fintech Marketers And Leaders Podcast: Team Talk Ep. 2 | 00:43:47 | |
Welcome to the second edition of The Fintech Marketers and Leaders podcast Team Talk! Every month we’ve got Ross, our Head of Performance Marketing, Julia, our Head of Influencer Marketing, and Shanae, our Senior CRM Manager, joining host Shameer in a laid-back conversation about what’s happening in Fintech. This time, they focused on what's new with the challenger banks, the rise of AI in Fintech, and where social media advertising is heading. Listen to our team share their take on Starling’s, Monzo’s and Revolut’s recipes for success, trusting traditional vs digital banks, how influencer, paid, and organic social media marketing can amplify each other and more. Here’s what they covered: 👉Anne Boden stepping down as CEO of Starlink 👉Monzo hitting profitability for the first time 👉Revolut acquiring 30 million retail users 👉Balancing the good and bad behind AI 👉How AI can make CRM work easier 👉The Data vs Creativity rant 👉AI influencers as brand avatars 👉The antidote to intrusive ads Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here: 👉 Email: hello@growthgorilla.co.uk About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| 10 Jul 2023 | The importance of leadership and investing in your team, with Charles Matta, Head of Strategy, Corporate Finance and Business Growth@MyMonty. | 00:36:05 | |
In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Charles Matta, Head of Strategy, Corporate Finance and Business Growth@MyMonty. The brain behind Monty Finance, Charles created the corporate strategy, launched a NeoBanking proposition in under a year, initiated 300+ potential partnerships discussions, closed 15+ strategic partnerships, and built a team of 80+. Listen to Charles and Shameer talk about promoting innovation, the importance of project management, being a role model and inspiring your team, hiring staff members who can pick up the ball, convenience as key in the future of digital banking, and a lot more. Join them as they cover: 👉Expanding from MENA to the EU and the UK 👉The challenges of internationalising your product or service 👉Regulation of the telecommunication space 👉Acquisition marketing mix in different territories. 👉Managing growth in the B2C sector 👉The direction of digital banking 👉Managing a large team 👉The importance of recognising your team 👉Hiring mistakes to learn from Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here: 👉www.thefmlpodcast.com About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| 17 Jul 2023 | The Mastering the Art of Managing Multiple Businesses with Joao Monteiro, CEO at CarteiraX | 00:32:12 | |
In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Joao Monteiro, CEO of CarteiraX, a freshly launched digital bank from Brazil. Apart from being the founder of Geomatrix Holdings, 4xC, and CarteiraX, Joao is an award-winning FinTech entrepreneur with over 20 years of experience across fintech, forex, brokerage, trading, AI, and technology. Joao shares Carteira X’s launch story, the importance of focusing on a human-centric approach, how to fight hyperinflation, and the secret to successfully managing several businesses. The topics Shameer and Joao cover: 👉What markets is CarteiraX reaching in Brazil 👉Building credibility as a new business 👉Focusing on a human-centric approach 👉Using AI to improve customer support 👉Collaborating with your competitors 👉How to fight hyperinflation 👉Exciting FinTech trends: Robo advisor, Chat GPT, NLP 👉The secret to managing several businesses Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here: 👉 www.thefmlpodcast.com About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| 24 Jul 2023 | Navigating Growth in Risky Markets with Amanda Lieu, Director of Brand, Product Marketing, and Growth at Seon | 00:27:38 | |
In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Amanda Lieu, Director of Brand, Product Marketing and Growth at Seon. Seon is building a centralised department system of fraud, and Amanda is there to help businesses and high-risk markers find clever ways to fight fraud. Listen to Shameer and Amanda talk about the importance of staying on brand while driving growth, respecting geographic nuances, being in sync as a company, building products that align with customer needs—and a lot more. Join them as they cover: 👉Driving B2B growth in different territories 👉Balancing quantitative & qualitative data when making decisions 👉The importance of customer conversations 👉Seon’s winning CRM mechanism 👉Using your unique offering to drive users and create awareness 👉Seon’s state of play with cybersecurity and preventing fraud 👉The impact of AI in preventing fraud 👉The link between growth, innovation and diversity
Subscribe here: 👉 YouTube And connect with Amanda here: 👉 Website About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| 31 Jul 2023 | The Art of Crafting Compelling Content with Geoff Whitehouse, Content Lead at Clearbank | 00:47:54 | |
In the latest episode of The Fintech Marketers and Leaders Podcast, we delve into the world of content creation in the financial technology industry. Joining Shameer Sachdev for this episode is Geoff Whitehouse, Content Lead at ClearBank and self-proclaimed Fintech nerd. With extensive experience working in renowned firms like Publicis Sapient, 11:FS, and TrueLayer, Geoff brings a wealth of knowledge and expertise to the table. 👉His journey into fintech and much, much more... Geoff’s expertise and passion for content creation make this episode of The Fintech Marketers and Leaders Podcast a must-listen for all aspiring content creators, marketers and leaders in the fintech looking to captivate, educate and attract customers. Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here: 👉 YouTube 👉 Email: hello@growthgorilla.co.uk And connect with Geoff here: 👉 Website
The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| 04 Sep 2023 | The Role of Consistency in Meeting Customer Expectations, with Andrea Linehan, Global Chief Marketing Officer at Currency Fair | 00:38:59 | |
In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Andrea Linehan, Global Chief Marketing Officer at Currency Fair. Along with Wise, Currency Fair is a pioneer in the peer-to-peer marketplace of global money transfers. Andrea joined Currency Fair to sustain the consumer side of the business and build its b2b offering. Listen to Andrea and Shameer talk about how to tailor your marketing strategies to captivate, educate, and retain customers, the value of consistency in meeting and managing customer expectations, and a lot more. Join them as they cover topics such as: 👉 Combining B2B marketing with B2C marketing 👉 How AI will influence customer behaviour 👉 How to manage tech and trends to stay ahead of the curve 👉 Building and maintaining customer trust 👉 Removing friction and streamlining the customer journey 👉 Leveraging content marketing to generate revenue 👉 Tailoring marketing strategies to captivate, educate, and retain customers 👉 The critical role of consistency in meeting and managing customer expectations 👉 Hyper-targeting and its impact on brand equity and customer engagement Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here: 🎧 Website 👉 Email: hello@growthgorilla.co.uk And connect with Andrea here: 🔗 Website
About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| 11 Sep 2023 | When Paid Media Meets Influencer Marketing, with Ross Smith and Julia Lucas from Growth Gorilla | 01:02:03 | |
Ladies and gents, the latest Team Talk is fresh out of the oven! Host Shameer Sachdev sat down with Ross, our Head of Performance Marketing, and Julia, our Head of Influencer Marketing, to discuss why Fintechs should leverage influencer and paid marketing together. Tune in for a pure gold conversation on how influencer and paid media strategies help accelerate your brand's reach, how to plan a paid & influencer marketing campaign, the biggest UGC misconceptions, UGC pricing, whitelisting, and a whole lot more. Join them as they cover topics such as: 👉Merging influencer campaigns with existing paid campaigns 👉The impact of influencer partnerships on a Fintech’s growth 👉Organic marketing vs performance & influencer marketing 👉How to engage your audience on social media 👉How the Halo effect increases consumer trust 👉What comes first: paid or influencer marketing? 👉Platform selection and targeting audiences 👉Planning a paid & influencer marketing campaigns 👉UGC misconceptions and pricing 👉Running whitelisting campaigns KEY TAKEAWAYS
Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here: 👉 YouTube
The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| 18 Sep 2023 | Helping +10 million people seek financial advice, with Karen Barett, Founder & CEO @ Unbiased | 00:46:23 | |
In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Karen Barett, Founder & CEO of Unbiased. Unbiased connects people with financial advisors, mortgage brokers and accountants and has helped over 10 million people seek financial advice. A few years ago, Karen Barett was going through a hard time at home and was struggling to find a financial advisor who matched her needs. She then decided to build Unbiased and help people make big financial decisions at crucial times. Listen to Shameer and Karen talk about the mindset shift from running a small business to scaling a business and how Unbiased added +20 billion in assets under management to professional advisors. They covered: 👉Gaining traction with the business in the first stage 👉Getting the funnel to work correctly 👉What are personal finance management apps missing 👉Bringing tech in-house to help you scale 👉Monetising your user base 👉The importance of referrals and recommendations 👉Getting more women in fintech 👉The challenges of launching into the US market Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here: 👉 YouTube And connect with Karen here: 👉 Website
The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| 25 Sep 2023 | Simplifying bank payments for 75,000+ businesses with Ben Morfoot, Product Director at GoCardless. | 00:35:48 | |
In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Ben Morfoot, Product Director at GoCardless. GoCardless helps more than 85,000 businesses make and collect payments worldwide and is on a mission to become the world's biggest bank payment network. Having led teams across almost all their product areas, Ben currently leads their Embed product, which allows other payment providers to add GoCardless' best-in-class bank payments to their platforms. Tune in to hear Ben and Shameer talk about anything from what’s hot in the payments industry to building a tight cross-functional team and balancing product complexity and product value dynamics. They cover: 👉 Overview of the payment industry in the current economic climate 👉 The process behind creating the Embed product 👉 GoCardless' market research process 👉 Identifying which user group to go after 👉 Balancing the dynamics of product complexity and product value 👉 The relationship between Product and Marketing teams 👉 The challenges that service providers face 👉 Measuring user adoption and the impact of UX … and a lot more. Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here: 👉 YouTube And connect with Ben here: 👉 Website About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| 02 Oct 2023 | Helping the SaaS Industry Grow Better, Faster, Safer with Andrew Davies, CMO at Paddle | 00:41:42 | |
In the latest episode of The Fintech Marketers and Leaders Podcast, host Shameer Sachdev sits down with Chief Marketing Officer at Paddle. Founded in 2012, Paddle takes a “do it for you” approach to handling billing, payments, invoicing, tax and compliance for over 5000 software companies and has since raised $200m at a $1.4bn valuation and acquired subscription metrics firm ProfitWell. Andrew’s significant experience shaping fast-growing B2B tech businesses, having co-founded B2B personalisation platform Idio - acquired by Insight Partners in 2019 - and serving as VP of Corporate Marketing at digital experience tool Optimizel makes this episode of The Fintech Marketers and Leaders Podcast particularly insightful. Join Shameer and Andrew as they dive into: 👉The importance of understanding your target market 👉Conducting quality market research 👉Building a pipeline that serves your sales team 👉Having a varied range of content in your strategy 👉How to get results and feedback that matters 👉Frictionless selling Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here: 👉 YouTube And connect with Andrew here: 👉 Website About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| 09 Oct 2023 | Unlocking GenZ Audiences with Maria Tsarkova Growth & Acquisition Lead at Tandem Bank | 00:34:13 | |
In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Maria Tsarkova, Growth & Acquisition Lead at Tandem Bank. Tandem is a challenger bank providing greener banking solutions. This year, Tandem Bank acquired Loop, a FinTech that Maria helped scale from its early stages. Listen to Maria and Shameer talk about building and implementing Loop’s go-to-market strategy, leveraging TikTok and influencer marketing and how the Loop acquisition is helping Tandem access Gen Z audiences. They cover topics such as: 👉Developing Loop’s go-to-market strategy 👉Leveraging TikTok through organic content and influencer marketing 👉Launching a new app with limited resources. 👉Reducing acquisition costs 👉Building brand awareness and trust 👉Why Tandem acquired Loop And a lot more. Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here: 👉 YouTube 👉 Email: hello@growthgorilla.co.uk And connect with Maria here: 👉 Website About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| 16 Oct 2023 | Becoming The Netflix of Payments, with Kealan Lennon, Founder & CEO CleverCards | 00:37:34 | |
In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Kealan Lennon, Founder & CEO of CleverCards. Clever Cards is a configurable digital payments platform on a mission to simplify employee benefits payouts and expenses. Since its launch in 2022, CleverCards has been on a hyper-growth journey. Kealan shares how CleverCards launched a digitally disruptive product and signed up 2,500 businesses in eight weeks — a record in the Fintech industry. Listen to Shameer and Kealan talk about the power of word of mouth, how CleverCards is doubling its team and how to identify strategic partners on the road to rapid growth. 👉Entrepreneurship, leadership, and risk mitigation 👉The road to rapid growth and innovation 👉Scaling a fintech startup through distribution and referrals 👉Product development and partnerships in fintech 👉Payments industry challenges and work culture And much more. Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here: 👉 YouTube 👉 Email: hello@growthgorilla.co.uk And connect with Kealon here:
The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| 23 Oct 2023 | User acquisition and the power of thought leadership, with Shaul Weisband, Co-Founder and CMO at Jifiti. | 00:38:07 | |
In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Shaul Weisband, Co-Founder and CMO at Jifiti. Jifiti is a white-labelled platform where banks and lenders embed their loans at any point of sale, enabling them to compete in the BNPL (Buy Now, Pay Later) space. Shaul, its Co-Founder and CMO, was in the marketing and branding space before he started the company. He shares a lot of marketing advice and talks about using thought leadership for positioning and building trust. Shaul and Shameer discuss topics like: 👉Enabling banks and lenders in the BNPL space 👉Aquiring customers in the B2B space 👉B2B marketing strategies and thought leadership 👉Brand positioning 👉Tackling price sensitivity in financial products 👉Demand generation and lead nurturing 👉Building tailor messages and content And much more! Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here: 👉 YouTube And connect with Shaul here 👉 Website About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| 30 Oct 2023 | Educating customers through social media, with Oliver Mott, Head of Social Media at Starling Bank | 00:39:43 | |
In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Oliver Mott, Head of Social Media at Starling Bank. Starling has gone from underdog to top challenger bank in only nine years. We spoke with Oliver about how is his social media team helping Starling make banking better. Oliver talks about Starling’s biggest hits on TikTok, measuring influencer marketing results, the importance of being part of great conversations, and much more. Join them as they cover topics such as: 👉Social media trends in financial services 👉Starling's recipe for TikTok 👉Influencer marketing strategy and creativity 👉Balancing creativity and compliance in finance 👉Demonstrating influencer marketing ROI 👉Starling and Twitter (X) strategy 👉The role of social media in product development 👉Keeping a loyal community while scaling Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here: 👉 Email: hello@growthgorilla.co.uk And connect with Oliver here: 👉 LinkedIn About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| 06 Nov 2023 | Customer listening as the heart of marketing, with Samantha de Groen, Product Marketing Manager at Bunq | 00:32:09 | |
In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Samantha de Groen, Product Marketing Manager at Bunq. Bunq is the second largest challenger bank in Europe on a mission to make life easy for digital nomads by giving them the tools to spend, budget, and invest like a local wherever they are. Samantha's role is to connect the dots between data research, user feedback, Bunq's overall growth direction as a brand and how to communicate that to users. Listen to Samantha share her insights on the importance of customer listening, removing the taboo around money talks and the importance of brand consistency, among other things. Join them as they cover topics such as: 👉Understanding customer wants and needs 👉The importance of having user personas 👉Differentiating your brand from the competition 👉Talking about money and banking on social media 👉Creating a multi-channel playbook 👉Brand consistency 👉The challenges of entering new territories 👉Sustainability as a unique selling proposition Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here: 👉 YouTube And connect with Samantha here:
The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| 13 Nov 2023 | Humanising fintech through video content, with Daniel Yubi, Founder and CEO at Payable | 00:38:19 | |
In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Daniel Yubi, Founder and CEO of Payable. Payable is a treasury operations software that helps teams automate financial operations and gain real-time cash visibility from a single dashboard. Daniel is a fintech founder and a Youtube and used to be a lawyer before he founded Payable in May this year. Daniel and Shameer spoke about the launch of Payable, the value of content creation, and what it feels like to be a YouTube and a Fintech founder. Join them as they cover topics such as: 👉YouTube video creation and FinTech marketing 👉The birth of the fintech industry 👉Payable's go-to-market strategy 👉Creating content that resonates with your audience 👉The trap of authenticity in content creation 👉How the next 12 months look like for Payable Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here: 🎧YouTube And connect with Daniel here: About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| 20 Nov 2023 | Creating diversity of thought in fintech with Monica Millares, Product Principal at BigPay | 00:42:32 | |
In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Monica Millares, Product Principal at BigPay. As a Financial Wellbeing advocate, Monica hosts the "Purpose Driven FinTech" podcast, writes the "Innovating FinTech" newsletter, and mentors young professionals on becoming great FinTech Product Managers. She started her career in financial services in Mexico and moved to the UK to join the Fintech revolution in early 2014, where she worked with brands like Visa, Barclays and Tandem Bank. Monica is part of the founding team BigPay, one of the largest NeoBanks in Southeast Asia, with over 1.37 million users. BigPay helps people with money management, payment and lending solutions, sending money abroad, and much more. In the latest episode of our podcast, she shares her thoughts and advice on Product leadership and growth, improving communication between marketing and product teams, diversity of thought, inclusion and mentorship, and much more. Join them as they cover topics such as: 👉Product leadership and growth in FinTech 👉Managing growth and product development 👉Diversity and inclusion in FinTech leadership 👉Diversity and mentorship in the workplace 👉Career development, mentorship, and self-promotion Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! Subscribe here: 👉 Email: hello@growthgorilla.co.uk And connect with Monica here: 👉 LinkedIn About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| 22 Jan 2024 | How to make community building work for your fintech with Henry Barton, Head of Community and Brand at Uncapped | 00:36:41 | |
Henry Barton, Head of Community and Brand at Uncapped, came in to talk about the importance of setting the right foundation for building loyal communities. Henry studied archaeology long before getting into finance, hoping to be the next Indiana Jones. When that didn’t work out, he moved to London, where we held roles from sales to partnerships to publishing for The Times. After working for the UK's largest small business support network, Henry found his biggest passion is helping small brands grow, so he joined Uncapped, a leading provider of business-friendly working capital for growing brands and retailers. Since joining Henry has led all things community and brand. In this episode, you’ll learn about:
💡Henry says: “Community is like an organic beast—it needs feeding, maintaining, and constant care.” HELP US OUT! Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you. Subscribe here: And connect with Henry here: About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| 29 Jan 2024 | How to Unleash Your Fintech’s Creative Edge, with Harshil Varsani, Head of Creative at TotallyMoney | 00:32:25 | |
Harshil Varsani, Head of Creative at TotallyMoney, talked today about the role of creativity in fintechs. A master of all things creative, Harshil worked across various industries and roles, from international corporations to agencies and startups. As the Head of Creative at TotallyMoney, he looks after a diverse, integrated team of copywriters, designers, illustrators, motion designers and UX writers. Since he joined the company, his team has grown from two digital designers to 10 creatives. One of his main focuses is ensuring the brand's look and feel and how they communicate to their customers are consistent. Totally Money is a credit app that helps people understand and improve their credit scores and be better with their finances. In this episode, you’ll learn about:
💡Harshil says: “The role of a creative leader is to bring out the best qualities out of creatives and help connect the dots.” Help us out! Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you. Subscribe here: Website And connect with Harshil here: 👉 Website About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| 12 Feb 2024 | How to Rebrand for Fintech Growth, with Raquel Soares, Director of Marketing and Communications Edenred Payment Solutions | 00:34:35 | |
Raquel Soares, Director of Marketing and Communications Edenred Payment Solutions, talked about all things rebranding for fintech growth. With over a decade in marketing, initially working for Philips, Raquel transitioned to fintech at GoCardless before becoming Head of Marketing at Edenred Payment Solutions. Now, Raquel drives brand growth, leading a team of experts in product marketing, branding, design, content, and events. Passionate about diversity and inclusion, she actively champions initiatives for women's empowerment within and beyond the workplace. Edenred Payment Solutions recently joined the CAC 40 in the Paris Stock Exchange, which makes it among the top 40 companies in France. The company operates in multiple industries, such as benefits, HR, mobility, fintech, and payments technology, enabling its clients to offer their customers digital banking, embedded finance, and card-based solutions. In this episode, you’ll learn about:
Subscribe here: 👉 Website And connect with Raquel here: About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| 05 Feb 2024 | How to build a human-centric FinTech brand, with Ariana Sverdlik, Head of Global Brand at SumUp | 00:37:03 | |
Ariana Sverdlik, Head of Global Brand at SumUp joined Shameer on an inspiring chat about creating and growing a human-centric FinTech brand. From big brands with small budgets to small brands with big dreams, Ariana has built communities and campaigns for Disney, Loreal and many others. At SumUp, she’s empowering teams globally to understand the brand and help bring it to life in the real world. She works with stakeholders, connecting the dots and how they communicate across all major global activities—product launches, campaigns, experiments—all the good stuff. SumUp is a leading global financial technology company helping over 4 million small merchants start, run and grow their businesses. The company has recently received €285 million in funding. In this episode, you’ll learn about:
💡Ariana says: “Global brand building doesn't happen overnight, and it doesn't happen in one place.” Subscribe here: 👉 Email: hello@growthgorilla.co.uk And connect with Ariana here:
The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| 19 Feb 2024 | How to innovate and thrive in Fintech using AI, with Paul Jarratt, Vice President of Marketing Communications and Sales Enablement at Onfido | 00:32:17 | |
We had the pleasure of speaking to Paul Jarratt, Vice President of Marketing Communications and Sales Enablement at Onfido, about how AI helps fintechs innovate and stay ahead of the competition. With an impressive 20-year career in marketing, Paul has worked across a broad range of industries, from AI and fintech to mobile operating systems, with big names like Nokia and Mozilla. At Onfido, he leads everything from global and product communications to analyst relations, customer marketing, and sales enablement, ensuring their sales team has the tools to close deals successfully. If you’re in fintech, you’ve probably heard about Onfido—the AI-powered end-to-end identity verification platform. Developed in-house for over ten years, Onfido ensures the fairest, fastest and most accurate analysis. In this episode, you’ll learn about:
💡Paul says: “We're only gonna see bigger and better things coming from AI in the future.” HELP US OUT! Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you. 👉 Email: hello@growthgorilla.co.uk And connect with Paul here: 👉 LinkedIn About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| 26 Feb 2024 | Experimentation: A Playbook for High-Performing Fintech Campaigns, with Tierney Cowap, Growth Campaigns Manager at Monzo | 00:46:35 | |
Tierney Cowap, Growth Campaigns Manager at Monzo, shares her knowledge on campaign experimentation in fintech in the latest episode of The Fintech Marketers and Leaders podcast. With previous experience in PR and digital publishing, Tierney has led multi-channel marketing strategies for influential global publishers, including VICE, The Daily Telegraph, Refinery29 and The Independent. At Monzo, she was recently promoted to Growth Campaigns Manager, working at the intersection between brand and performance. Monzo is an app-based bank with over 8 million UK customers across personal and business banking on a mission to make money work for everyone. Here’s what you’ll learn about:
💡Tierney says: “To create strong campaigns, you have to be a superfan of content, engage with it and keep your finger on the pulse.” HELP US OUT! Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you. 👉 Email: hello@growthgorilla.co.uk And connect with Tierney here: 👉 LinkedIn About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| 04 Mar 2024 | How to Run Fintech PR Activity Like a Pro, with Chantal Swainston, Fintech PR Consultant & Founder of The Heard | 00:31:36 | |
Chantal Swainston is an independent Fintech PR consultant and Founder of The Heard—an award-winning spokesperson index for women and non-binary people in Fintech who want to get into public speaking. From introducing brands to new regions, launching new products in open banking and investments, and tackling corporate issues and reputational crises, Chantal has over a decade of PR experience. She has worked with brands like American Express, eBay, LinkedIn, and Klarna. Previously, Wise’s Senior PR Manager, Chantal, worked closely with investor relations, finance, and government relations teams, supporting the UK communications strategy for Wise's listing on the LSE. In 2023, The Heard won the industry’s Diversity & Inclusion Champion Of The Year, an excellent recognition for profiling and showcasing women and non-binary talent in the fintech industry. In this episode, you’ll learn about:
💡Chantal says: “You should be thinking about PR as early as possible because your reputation is a long game.” HELP US OUT! Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you. And connect with Chantal here: About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| 11 Mar 2024 | How to Develop High-Quality Content Your Audience Loves, with Sheridan New, Brand Content Lead at Chip | 00:29:52 | |
Sheridan New, Brand Content Lead at Chip, talked about captivating and engaging your audience with the right content. Sheridan has always had a strong affliction for words, collecting an abundance of diaries, magazines and notebooks since she was a kid. After working at a boutique marketing agency in Australia, she made the 19-hour jump to London to a more writing-centric role as a Content Writer at the fintech startup Chip. Content writer turned Content Manager Sheridan recently got promoted to Chip’s Brand Content Lead. She works on in-app, external, and internal copywriting, brand ideation, and video content, ensuring everything is on brand, delivered on brief, and on time. Tune in to learn more about:
Sheridan says: “As you grow up and scale, so will your tone of voice.” Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you. Subscribe here: 👉 YouTube And connect with Sheridan here: About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| 19 Mar 2024 | How to Scale Fintech Products for Explosive Growth, with Ishita Sinha, Senior Growth Marketing Manager at Upgrade, Inc. | 00:29:26 | |
Ishita Sinha, Senior Growth Marketing Manager at Upgrade, Inc., shared her user acquisition secrets for scaling fintech products and achieving growth. Before moving to FinTech, Ishita was in EdTech, teaching Google Ads for Beginners at the Coursera Project Network, where she reached 110K+ learners. A marketer with deep consumer empathy and strong analytical thinking skills, she oversees all paid media marketing activity at Upgrade Inc., including paid search, paid social display advertising, and app and video advertising. Upgrade Inc. is a US-based FinTech company that offers a full range of credit and banking services. Tune in to learn more about:
And a lot more. Ishita says: “One of the things I have found crucial for creative development is the partnership between the marketing team and the creative team.” Subscribe here: 👉 Email: hello@growthgorilla.co.uk And connect with Ishita here: About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| 07 Jul 2024 | How to craft authentic brand narratives, with Toni Gregory, Head of Content Marketing at GoCardless | 00:38:45 | |
Toni Gregory, Head of Content Marketing at GoCardless, shared some inspiring insights on crafting authentic brand narratives. Toni’s career has been blooming at GoCardless. She rose from Content Marketing Manager to Head of Content Marketing and is currently ensuring all content marketers are aligned while overseeing the brand strategy. Toni’s also leading GoCardless’ event series supporting Women in Tech. GoCardless helps over 75,000 businesses make and collect payments worldwide and is on a mission to become the world's biggest bank payment network. Toni’s also leading their event series supporting Women in Tech. Tune in to learn more about:
And a lot more. Toni says: “Planning matters. It’s all about the prep work, the brief you put together, the questions you think of ahead of time.” HELP US OUT! Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you. Subscribe here: About the show The Fintech Marketers and Leaders Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “The Fintech Marketers and Leaders Podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| 15 Jul 2024 | Adapting to the new Content Marketing landscape with Loïs Mills, Senior Content Lead at Yonder | 00:46:20 | |
We had the lovely Loïs Mills, Senior Content Lead at Yonder, chat about the role of content marketing in today’s day and age. Loïs tried the corporate and entrepreneurship life before making her way into the startup life, which she calls “not the straightforward journey.” Currently the Senior Content Lead at Yonder, she aspires to establish the brand as more than just a credit card product and to give it life. Yonder is the credit card for modern explorers, on a mission to improve people's relationship with credit. Join them as they cover topics such as:
Loïs says: ~“People choose you because you've created some sort of emotion in them.”~ HELP US OUT! Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you. 👉 Email: hello@growthgorilla.co.uk About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| 29 Jul 2024 | Marketing campaign evolution and embracing change, with Ian Roberts, Marketing Director, Direct Acquisition at Vitality | 00:42:04 | |
Ian Roberts, Marketing Director, Direct Acquisition at Vitality, talked about campaign evolution and the importance of embracing change. A customer-led, commercially astute leader with over 25 years in financial services marketing — creating and delivering marketing strategies, propositions, and campaigns — he oversees all direct-to-consumer and direct-to-business acquisitions at Vitality. He previously worked for names like Aviva and Lloyds Banking. With more than a million members, Vitality helps people live longer, healthier and financially secure lives, offering health insurance, life insurance and investments. Join Ian and Shameer as they cover topics such as:
Ian says: “Without purpose, your brand is at risk of being scattergun.” Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! HELP US OUT! Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you. 👉 Email: hello@growthgorilla.co.uk About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| 22 Jul 2024 | Building genuinely disruptive products, with Chris Franklin, CMO at VibePay | 00:41:25 | |
We had Chris Franklin, VibePay's CMO, talk about how this fintech builds products with the end user in mind. Fresh-faced in the FinTech space, Chris has a background in retail management. Tired of the 16-hour workday schedule, Chris took six months off to backpack in Asia and Australia and returned with a desire to get into Marketing. He got a Creative Writing degree and worked through the ranks at British Gas for six years, including two more as the Head of Marketing of the British Triathlon Federation. Chris joined VibePay as CMO five months ago — a pay-by-bank payment platform born out of the ashes of the COVID crisis. It offers instant, free A2A payments to people and businesses, helping them avoid traditional payment rails, which come with high fees and delays. Tune in to learn more about:
And a lot more. Chris says: "Make your marketing something people can buy into.” HELP US OUT! Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you. 👉 Email: hello@growthgorilla.co.uk About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| 05 Aug 2024 | The value of communications in driving business growth, with Valentina Kristensen, Corporate Affairs Director at OakNorth | 00:46:33 | |
Valentina Kristensen, Corporate Affairs Director at OakNorth, talked about the value of communications in driving business growth in fintech. OakNorth was founded by entrepreneurs for entrepreneurs who had bad experiences trying to secure a loan for their company. The company has lent over 10 billion pounds to businesses across the UK and a variety of sectors. At OakNorth, Valentina oversees external and internal communications, events, content, ESG/sustainability and helps set the strategic direction for stakeholder engagement globally. Cool fact: Valentina was named the Standout 35 of Innovate Finance’s Women in Fintech Powerlist in 2018. Valentina and Shameer cover topics such as:
And a lot more. Valentina says: “Make sure you create a fantastic customer experience. You want people to shout about you rather than at you.” Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode! HELP US OUT! Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you. Subscribe here: About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||
| 12 Aug 2024 | The challenges and opportunities of rebranding, with Leah Glass, VP, Global Marketing at Convera | 00:29:51 | |
Shameer sat down with Leah Glass, VP of Global Marketing @ Convera, to talk about how to navigate a rebrand. Before becoming Convera, the company was part of Western Union Business Solutions, a lesser-known division dedicated to b2b payments. Leah was first introduced to payments and fintech in her prior role at Amazon. At Convera, she leads a cross-functional marketing team that drives growth, customer engagement, and competitive differentiation. She oversees lead generation, sales enablement, customer retention, integrated campaigns, and product marketing, ensuring alignment with business goals and customer needs. Join them as they cover topics such as:
Leah says: “You're never going to know 100% if your messaging resonates with your audience before you go to market.” HELP US OUT! Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you. Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!
About the show The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening. | |||