The Engine Room Podcast by Finally Agency (Finally Agency)
Explorez tous les épisodes de The Engine Room Podcast by Finally Agency
| Date | Titre | Durée | |
|---|---|---|---|
| 21 Apr 2022 | Episode 11: The Power of Networks for Manufacturing Businesses | 00:18:48 | |
This week, Rob sits down with Matt Blakeley, Network Development Manager from the Smart Manufacturing Alliance. Together, they discuss how important communities are for manufacturing businesses, the need to inspire the future generation of manufacturing, and what trends manufacturing and engineering businesses are navigating this year. Resources | |||
| 22 Jul 2024 | Episode 23: Linkedin as a gamechanger - start small, get results, grow your network. | 00:19:10 | |
Welcome to Season 3 of The Engine Room Podcast by Finally Agency ⚙️🎙️ EP 23 invites Andy Heffer-Lamond, Sales Manager at HFBond on to talk to Rob all about the B2B marketing techniques he uses to grow his network. Noting LinkedIn as a gamechanging platform for his business Andy emphasises progress over perfection - simply picking up his phone and creating authentic content to share with his connections. | |||
| 22 Sep 2022 | Episode 14: Doré Collett, Global Events Manager at SECO Tools | 00:26:06 | |
Welcome to the Engine Room Doré Collett, Global Events Manager at SECO Tools. This week we dive into events with Doré, and understand how we can leverage virtual, hybrid and in-person events to engage leads, existing customers, partners and even your own internal team. Resources: Harris III & STORY Connect with us! Millie Collier, FINALLY Agency | |||
| 30 Mar 2023 | Episode 19: Nigel Dean, Marketing Manager at LC Automation | 00:28:50 | |
Welcome back to The Engine Room podcast! This week, Rob chats to Nigel Dean, the Marketing Manager at LC Automation. LC Automation supply Automation, Machinery Safety and Motion Control products to the manufacturing industry, and Nigel has built a fantastic marketing team in the business. Nigel has been championing video as a big driver of their content marketing strategy for 2023, so this episode is full of insight and one to bookmark if you're thinking about upping your video game this year. FINALLY Agency provide video content for engineers and manufacturers, and our campaign video for SECO Tools X-Head range reached over 500,000 people. If you want to reach your audience through video, get in touch to find out how we can help. Enjoy the episode, and see you next time on The Engine Room! ⚙️🎙️ | |||
| 17 Mar 2022 | Episode 6: How To Make The Most Out Of Exhibitions | 00:19:24 | |
This week Rob sits down with Jason Dante. Jason is the Events Director at Mark Allen Exhibitions, who organise shows such as SUBCON and Engineering Design Show and so many more. Jason has a wealth of experience organising trade shows for the manufacturing industry, and he is the man with all the secrets to success at exhibitions. In this episode, enjoy insights on what to do before, during and after you visit - or exhibit at - a big trade show like SUBCON. Rob and Jason also discuss how the pandemic has changed in-person events and networking on a large scale, and why the shows this year are going to be bigger and better than ever! Resources | |||
| 27 Sep 2024 | Episode 27: Building marketing muscle - From family business to global brand with Dom Michaelson from Silver Fox | 00:23:37 | |
In Episode 27 of The Engine Room, we chat with Dom Michaelson, Head of Sales and Marketing at Silver Fox, a family-owned manufacturer of cable and equipment labels. Dom shares his journey joining the business and the challenges (and successes!) of building a strong marketing presence for a small to medium-sized enterprise (SME) in the manufacturing space. We cover: ⚙️ How Silver Fox transitioned from a reliance on word-of-mouth to a global brand attracting international attention. ⚙️ The benefits and challenges of having a dedicated marketing team within an SME. ⚙️ Overcoming industry jargon and connecting with customers on a human level. ⚙️ Dom's top tips for B2B marketers in the engineering and manufacturing sectors, including leveraging automation and staying up-to-date on industry trends. ⚙️ Silver Fox's exciting plans for the future, including expansion into the US market. | |||
| 28 Apr 2022 | The Engine Room Podcast Season 1 Highlights | 00:15:14 | |
We've had an amazing couple of months learning about marketing within the manufacturing space from our own internal marketers at FINALLY, and the major players in the industry. We've covered it all, from websites to social media, from communities to content. Now though, it's time to take a short break. Don't worry - enjoy listening to this highlights episode and we'll be back on the podcast bar very soon. Resources | |||
| 10 Mar 2022 | Episode 5: Driving Awareness and Building a Community | 00:20:32 | |
Alongside her post as Director of Hone-All Precision, Andrea champions the Support UK Manufacturing campaign. In this episode, we invite Andrea Wilson on to discuss her compelling campaign on getting a voice for the manufacturing industry inside Parliament. To support the campaign, find and follow Andrea on LinkedIn, and follow & use the hashtags #supportukmfg, #shoutaboutmfg! Resources: | |||
| 26 Sep 2024 | Episode 24: From engineer to CEO - Rich Proctor on building a successful manufacturing brand | 00:22:50 | |
In this episode of The Engine Room we chat with Rich Proctor, CEO at AM3D, a leading additive manufacturing company. Rich shares his unconventional journey to becoming CEO and discusses the importance of marketing in the manufacturing space. We cover: Rich's path from Electrical Engineer to CEO at AM3D The evolution of marketing at AM3D in recent years Major marketing successes and challenges faced by AM3D How AM3D encourages employees to build their personal brands Top marketing tips for manufacturers Rich's favourite marketing resources Tune in to learn valuable insights on building a strong brand in the manufacturing sector and AM3D's exciting plans for the future! | |||
| 27 Apr 2023 | Episode 20: Sarah Steinhöefel, Marketing Manager at Gradient Consulting | 00:23:52 | |
This week we welcome Sarah Steinhöefel, Marketing Manager at Gradient Consulting onto The Engine Room Podcast, a self-confessed creative who has been working in a tech career! Adept at wearing many different hats, Sarah manages the marketing for Gradient Consulting not only alone - but part-time! During this episode we hear what her successes and challenges have been, as well as her top tips and resources for other B2B marketers out there. This is a particularly good episode if like Sarah, you're a one person team, or you're marketing a service rather than a product. Thanks for bringing this unique perspective to The Engine Room Sarah! Connect with Sarah on LinkedIn Connect with Millie on LinkedIn | |||
| 26 Sep 2024 | Episode 25: The power of narrative - How Siemens uses storytelling to sell in B2B manufacturing | 00:22:01 | |
In Episode 25 of The Engine Room we chat with Bozena Immonen, Marketing Communications Manager at Siemens. Bozena shares her 20-year career journey in B2B marketing, from traditional methods to the digital age. We cover: - Bozena's diverse experience working across different industries and products - The evolution of marketing from print to digital and the impact on B2B communication - How Siemens is navigating the rise of AI and personalisation - The successful storytelling campaign behind MACHINUM, Siemens digitalisation portfolio - Top marketing tips for manufacturers, including the power of storytelling and internal alignment - Bozena's favourite resources for staying up-to-date on marketing trends - Exciting new initiatives on the horizon for Siemens, including the upcoming MACHINUM sports challenge | |||
| 25 Aug 2022 | Episode 13: Scott Humphris, Marketing Manager at MIDFIX | 00:32:04 | |
Welcome to The Engine Room podcast! This is the podcast where we interview marketing managers from across the manufacturing industry and with our combined knowledge, we provide you with the best tips and resources you can use to achieve your business growth goals. MIDFIX are experts in onsite and offsite supports for the mechanical and electrical industries, delivered through design, engineering, fabrication and industry training. This episode dives into inbound marketing, the growth at MIDFIX and how MIDFIX is driving forwards with an inbound, content-focused approach to their marketing. Resources: Connect with Scott on LinkedIn They Ask You Answer by Marcus Sheridan Connect with Millie on LinkedIn | |||
| 24 Mar 2022 | Episode 7: Marketing Your Manufacturing Business To Attract The Best Talent | 00:29:22 | |
This week Rob is joined by Jeff Beacham a.k.a The Manufacturer's Recruiter from Authentica Resourcing. Jeff has spent 22 years in recruitment, and he specialises in sourcing the best senior-level talent for the manufacturing sector. Rob and Jeff discuss what it takes to hire the best talent, the risk of knowledge transfer, why there is a skills gap and how to plug it, and why succession planning is so important - particularly for the engineering and manufacturing sector. They also discuss personal branding, how to make yourself attractive to employers and also, what you can do as an employer to make your business attractive to new candidates. Resources: | |||
| 07 Apr 2022 | Episode 9: Blending Old and New Strategies for Marketing Success (MACH 2022) | 00:20:39 | |
Welcome to the first ever episode recorded on site at MACH 2022! This week our host Rob Dando chats with Logan Wheeler of ASH Technologies about their successes and how they find LinkedIn and Exhibitions to be their primary source of leads. Logan gives great tips for getting started on LinkedIn and how to create engaging stands at exhibitions. ASH Technologies design, build and support the world's most advanced inspection technology solutions and enable sophisticated manufacturers to protect quality, minimise risk and advance their capabilities. Resources | |||
| 23 Feb 2023 | Episode 18: Curtis Bligh, Head of Marketing Communications at Excell Engineering Group | 00:31:27 | |
Welcome back to another episode of The Engine Room Podcast! This month we speak to Curtis Bligh, who has worked his way up from a work experience student to Head of Marketing Communications at Excell Metal Spinning (now the Enjoy this episode as Curtis shares his extraordinary experience of personal and professional growth, his strategies for success and how Excell Metal Spinning are going from strength to strength. Recommended Resources: | |||
| 17 Feb 2022 | Episode 2: How To Win on LinkedIn | 00:28:17 | |
How do you stand out from 800 million LinkedIn users? LinkedIn is a powerful tool for marketing and sales in any B2B business. If you're sceptical about the social platform, or you're using it and not seeing results, this episode is packed with advice and actions you can take to leverage the power of social media for your business. Episode 2 of The Engine Room Podcast teaches you that anyone can win on LinkedIn. Our host Rob Dando chats with Chris Haydon, the Head of Content at FINALLY Agency. Chris has worked with social media for nearly 10 years and Rob has developed businesses throughout the digital age. Together they combine their knowledge and experience to demystify LinkedIn and show how it can be a critical platform for any business. The bottom line? People buy from people, and there's a hell of a lot of them on LinkedIn. Resources: FINALLY Agency's LinkedIn Planner Follow #FINALLYEngineRoom on LinkedIn! | |||
| 28 Jul 2022 | Episode 12: Douglas Brown, Head of Marketing at MSC | 00:24:13 | |
Welcome back to The Engine Room. For our first episode of the new season, Rob chats to Douglas Brown, Head of Marketing from MSC. From getting stakeholder buy-in, to budget, growth and considering the necessity of your buyer personas, this episode is packed with insight on marketing your manufacturing business. | |||
| 15 Dec 2022 | The Engine Room 2022 - Top tips, resources & highlights of the season so far! | 00:17:20 | |
Welcome to the wrap up episode of The Engine Room Podcast! You can find all the episode resources here 🙌🏼 Episode 1: Douglas Brown, Head of Marketing at MSC Industrial Supply Co Episode 2: Scott Humphris, Marketing Manager at MIDFIX Episode 3: Doré Collet, Global Events Manager at SECO Tools Episode 4: Chandani Beale MBA, Group Head of Marketing at CamdenBoss Episode 5: Melissa Moller, Marketing & Communications Manager at LG Air Solutions LG Case Study - nominated for The Drum Award for Digital Industries (B2B Sector) | |||
| 10 Feb 2022 | Episode 1: Intro to Digital Marketing for B2B Businesses | 00:29:21 | |
Are you still keeping track of sales in an Excel spreadsheet? Attending trade shows and advertising in magazines without seeing a return on investment? No idea what "Inbound" Marketing really means? Welcome to the first episode of the Engine Room Podcast, brought to you by FINALLY Agency. Our first episode is all about digital marketing. Together our host Rob Dando chats with FINALLY's Inbound Marketing Manager Matt Bradford-Aunger on how you can digitise your sales process, align your sales and marketing teams and why you really should embrace digital marketing if you're a B2B business. We give you actionable tips to practice and implement in your business so you can start tracking the success of digital marketing in your business today. Resources: Engineering and Manufacturing UK HUGS They Ask You Answer by Marcus Sheridan Building A Storybrand: Clarify Your Message So Your Customers Will Listen by Donald Miller | |||
| 31 Mar 2022 | Episode 8: Grow Your Business Through Social Media | 00:17:15 | |
This week on The Engine Room Podcast, Rob is joined by Christopher Greenough from SDE Technology. In his role as CCO at SDE Technology, a company he has been part of for 28 years, Chris has had to learn and adapt to new ways of driving sales. Rob chats to him about his success using Twitter and LinkedIn to connect with prospects and drive leads to the business. Resources FINALLY Agency - Social Media Planner Follow #TheEngineRoom on LinkedIn! | |||
| 26 Sep 2024 | Episode 26: Winning the customer journey - Ashleigh Boyce on aligning sales and marketing at Igus UK | 00:22:08 | |
Ready to win the B2B customer journey? Ashleigh Boyce, Marketing Manager at Igus, shares her expertise on how to achieve this in Episode 26 of The Engine Room Podcast. We delve into: ⚙️ Ashleigh's career journey from educational marketing to thriving in B2B manufacturing (Igus). ⚙️ Strategies for effectively marketing complex B2B products across diverse industries. ⚙️ The power of collaboration between marketing and sales teams to generate leads and foster customer engagement. ⚙️ Successful digital transformation campaign that increased online orders by 10%. ⚙️ Ashleigh's top tips for B2B marketers in engineering and manufacturing. ⚙️ Unveiling the innovative Igus Iguverse Centre: a VR experience for enhanced customer engagement and product testing. | |||
| 27 Oct 2022 | Episode 15: Chandani Beale, Group Head of Marketing at CamdenBoss | 00:29:21 | |
WELCOME to The Engine Room Podcast! This week, we're delighted to welcome Group Head of Marketing Chandani Beale to The Engine Room. Chandani shares her journey, from engineer to marketeer, and we gain a fantastic insight into her successes of marketing the manufacturing business, CamdenBoss. CamdenBoss are a UK-based world-leading manufacturer of electromechanical components and enclosures. Offering an extensive range of cutting-edge and cost-effective components, housings and cabinet solutions through their worldwide distributor network. Resources from the episode: Post Corona: From Crisis to Opportunity by Scott Galloway Connect with us! Chandani Beale - Group Head of Marketing at CamdenBoss Rob Dando - Managing Director at FINALLY Agency Millie Collier - Marketing Manager at FINALLY Agency Find out more | |||
| 26 May 2023 | Episode 21: Rebecca Galley, Managing Director at Hydroscand UK | 00:31:23 | |
On this episode of The Engine Room Podcast, we are delighted to record in person with Rebecca Galley, MD at Hydroscand UK. We get to chat at an exciting time as Hydroscand prepare to launch an e-commerce site. At the time of recording, Hydroscand has 5.2 million views for the #hydroscand on TikTok and 55.5K for #hydroscanduk, so we ask Rebecca about how manufacturing companies can embrace TikTok. If you enjoy this episode, make sure you press follow on whatever platform you’re listening from so you don’t miss out! | |||
| 24 Feb 2022 | Episode 3: SEO Explained | 00:27:30 | |
Chances are, you use a search engine every day. How often do you skip through the results to pages two, three, ten? Probably not so much, and neither do your customers. In this Engine Room episode, we uncover what SEO really means, and how it can help your business appear on the holy grail of search engine results: the first page. Search Engine Optimisation (SEO) is a crucial aspect of digital marketing. It means getting your website "optimised" so it has the best chance of appearing higher in search engine results. In this episode, our host Rob Dando chats to Ella, FINALLY's Head of Digital to uncover what SEO really means, and explain the best practices for every business. Resources: Google Analytics www.analytics.google.com Google Search Console www.search.google.com Answer The Public www.answerthepublic.com FINALLY Agency www.finally.agency/resources FINALLY on LinkedIn www.linkedin.com/company/finallyagency Follow #FINALLYEngineRoom on LinkedIn! | |||
| 22 Jun 2023 | Episode 22: Vicky Knight, Marketing Manager at NCMT Ltd | 00:30:50 | |
SEASON FINALE! This week we welcome Vicky Knight from NCMT into the Engine Room! Vicky travelled all the way from Leicester to record with us at the Canterbury office so we are very grateful to have her for our final episode of the Engine Room Season 2. She covers some brilliant tips for marketers, her journey into manufacturing, video marketing successes and that she is already planning for MACH 2024 which is almost a year away! Heading to MACH? We’d love to hear from you! If you enjoy this episode, make sure you press follow on whatever platform you’re listening from so you don’t miss out! Follow & Connect | |||
| 24 Nov 2022 | Episode 16: Melissa Moller, Marketing & Communications Manager at LG Air Solutions | 00:27:58 | |
Hello! Welcome to The Engine Room, where we interview marketing managers in the manufacturing industry. This week, we speak to Melissa Moller from the LG Air Solutions team. Melissa and the marketing team at LG Air Solution are big on storytelling, and this is a subject covered a fair bit in the episode, as well as marketing around sustainability and we get to learn about Melissa’s really interesting journey into marketing. If you enjoy this episode, please do like and follow wherever you might be listening, share with your colleagues, and if you or someone you know would like to be a guest in the new year, email Millie or connect with her on LinkedIn! CONNECT WITH US: RECOMMENDED READING: LG Case Study - nominated for The Drum Award for Digital Industries (B2B Sector) | |||
| 03 Mar 2022 | Episode 4: How To Improve Your B2B Website | 00:28:16 | |
Your website is the ultimate window into your business. Does your website show a genuine representation of your company? Is it easy to use? Does it help your customer on their journey from awareness to taking action? What do you get when you put a designer and developer on the same podcast episode? In this episode, our Head of Development Rob Harris and our Graphic Designer Rhys Maher debate the most critical aspects of your website and provide helpful tips and exercises so you can check your website is working hard for your business. Perhaps the trick is to share the secret recipe for KFC chicken batter? Resources: Google PageSpeed: https://pagespeed.web.dev/ GT Metrix: https://gtmetrix.com/ ImageOptim: https://imageoptim.com/mac FINALLY Free Web Audit: https://www.finally.agency/our-services/website-audit FINALLY Agency: www.finally.agency FINALLY on LinkedIn: www.linkedin.com/company/finallyagency Follow #FINALLYEngineRoom on LinkedIn! | |||
| 30 Sep 2024 | Episode 28: Paper to pixels - from traditional publishing to digital marketing with Mark Deadman | 00:18:27 | |
Mark shares his journey from the engineering sector to digital marketing, offering insights into the evolving landscape of media and advertising. | |||
| 14 Apr 2022 | Episode 10: Marketing Automation and Embracing Digital | 00:27:25 | |
Following on from March's HUG, where Leroy from Blue Sky ERP joined Rob, Matt and Charlotte from FINALLY, this week we take the automation chat to the airwaves! Rob and Leroy continue to discuss how manufacturing companies must embracing digital changes within their sales, marketing and manufacturing processes. Continuing to do things the same way in this ever changing world is going to hold your business back from growing. Resources | |||
| 26 Jan 2023 | Episode 17: John Woskett & Myles Chattwood, The Hoffmann Group UK | 00:31:55 | |
John Wosket (Marketing Manager) & Myles Chattwood (Digital Marketing Specialist) from Hoffmann Group UK came to the FINALLY Agency offices to record this episode of The Engine Room in our podcast studio! With the UK office opening in August 2019, John & later Myles had many challenges ahead of them, but through COVID and Brexit they maintained enviable growth rates. In this episode, we talk about how marketers use big numbers in reporting and how this translates into tangible benefits for the customer and the business, why communication with the internal team is just as important as communicating with customers, and how being open & honest are the two values that will get you through your marketing career, and life in general! Recommended Resources Connect with us on LinkedIn 👇🏼 | |||