The Endurance Coaching Business Podcast (Training Tilt)

All coaches know how powerful referrals from their existing customers are for attracting new clients. But most coaches leave it up to chance. The concept of one of your customers telling other people about you is related to the marketing term “Social Proof”

Social proof is essential in building trust and credibility with potential clients by showcasing the real-world success of people similar to them. This approach highlights the effectiveness of your coaching and makes it relatable, increasing the likelihood of engagement. By sharing testimonials and case studies from clients who mirror your target audience, you underline the practical benefits of your services and enhance your appeal, motivating potential clients to choose you for their coaching needs.

What’s covered in this episode

• Understanding Social Proof: The power of showing real results from real clients.
• Client Success Stories: How showcasing the achievements of others can attract new clients.
• The Psychology Behind Social Proof: Why we trust services that others like us have benefited from.
• Choosing the Right Clients for Testimonials: Strategies for selecting clients whose stories will resonate the most.
• Approaching Clients for Testimonials: Tips on how to ask for testimonials to ensure authenticity and ease for the client.
• Optimal Placement of Testimonials: Where to share client stories for maximum impact, including social media, your website, and during direct engagements.
• Multi-Medium Sharing: Using videos, written testimonials, and case studies across various platforms to showcase client success.
• Actionable Steps: Practical tips on how to collect and utilize testimonials effectively.
• Templates: A simple template you can send to your clients is included in the blog version

You can read the blog version of this episode over at Training Tilt

Or you can watch the video version on Youtube here

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

In today's episode, we dive deep into transitioning from a one-on-one coaching business to a one-to-many model. With our step-by-step guide, we'll break down the ways to break free from the limitations of a one-on-one model and effectively scale your business.

Key Discussion Points:

• Discover the revenue ceiling any services business hits when they run out of time to service any more clients. Understand how much more revenue you can achieve with a scalable business model. We provide a handy revenue calculator in our blog post here.
• Get insights into the challenges of moving away from a one-on-one model. Learn how this shift can amplify your reach, impact, and earning potential.
• Continuous skill enhancement - understand why it's crucial to deepen your coaching knowledge, and improve your marketing, networking, and scalability skills. Check out our mini marketing course for endurance coaches here.
• Learn how strategic delegation can free up your time to focus on coaching and other high-priority tasks. We discuss affordable solutions like hiring a virtual assistant or leveraging platforms like Upwork and Fiverr. If you're considering hiring a VA, read our post on it here.
• Understand the power of community building and fostering peer learning among your athletes. Learn how using platforms like Training Tilt Social Groups, Facebook Groups, Discord or Slack can help build a strong community.
• Embrace technology to reach a wider audience. We talk about why Training Tilt outperforms other platforms for scaling your coaching business. Sign up for a free trial of Training Tilt here.
• Learn about the benefits of adopting automated group coaching programs, and how it leads to more clients, increased revenue, and faster business growth. We have a detailed blog post on the benefits of group coaching here.
• "Embrace the Suck" - We discuss why you sometimes need to do things you don't want to do to scale your business successfully.

Key Takeaways

The shift from one-on-one coaching to a one-to-many model is a challenge, but it can significantly amplify your reach and optimize your earning potential.

In order to succeed in this transition, you need to enhance your skills, embrace strategic delegation, foster a community, embrace the right technology, adopt automated group coaching programs, and learn to embrace doing tasks that you might not particularly enjoy.

This process demands patience and planning, but if you stay focused, you can scale up your business and increase both your impact and income.

Links

1. Check out the revenue calculator at the bottom of our blog post: Revenue Calculator Blog Post.
2. Get started on learning with our mini marketing course for endurance coaches: Mini Marketing Course.
3. Read our post on hiring a virtual assistant: Hiring a VA Post.
4. Explore Training Tilt's unique features with a free trial: Training Tilt Free Trial.
5. Learn about the benefits of group coaching in our detailed blog post: Benefits of Group Coaching Blog Post.

You can read the full blog here

https://trainingtilt.com/scaling-your-coaching-business-5-principles

You can watch the video version here

https://youtu.be/mld0nJe4XsA

Creators & Guests

• Cam Langsford @ Training Tilt - Host

Training Tilt is an all in one coaching and e-commerce platform that has everything you need to create, build, and grow your endurance coaching business online. You can learn more about Training Tilt here 

Happy New Year and welcome to 2025. Now is the perfect time to set your coaching business up for its best year yet. A strong start isn’t just about planning—it’s about taking action and getting the support you need to succeed. Whether you’re looking to scale, streamline, or completely reshape your business, the right guidance can make all the difference.

The best athletes have coaches to guide them, push them, and hold them accountable—and the same principle applies to running a successful coaching business. Whether you’re just starting out or looking to refine your approach, a coach will get you where you need to go faster and you'll make less mistakes.

Here are three options to help you take your coaching business to the next level:

1. Join Taylor Thomas’s Business Accelerator for coaches

2. Join Michelle Lake’s Dream to 6 for endurance coaches.

3. Work with me in a 3-month Mastermind + Office Hours program to strategize and execute your business plans using Training Tilt.

A Note on Investment and Commitment

Each of these programs requires a meaningful investment of both time and money. That might feel like a big step, but it’s this level of commitment that ensures you’re fully engaged in the process. When you commit to your goals in this way, you reinforce your focus and dedication, creating the foundation for real progress and growth. Coaches know this.

1. Accelerate Your Growth with Taylor Thomas

Taylor’s Business Accelerator program is a game-changer for endurance coaches looking to scale sustainably. His focus on strategy, operations, and team-building makes this program ideal for those ready to break through barriers and achieve next-level growth.

Learn more: Check out our podcast/video episode about Taylor and his program here.

2. Build a Stronger Business with Michelle Lake

Michelle Lake’s Dream to 6 Program is perfect for coaches who want to combine profitability with purpose. From marketing to building a business that truly works for you, Michelle’s approach empowers you to create something much more sustainable and financially rewarding long term.

Learn more: Dive deeper into Michelle’s program from our podcast/video episode with her here.

3. Join My Mastermind + Office Hours Program

For those looking for a hands-on, personalized approach, my Mastermind + Office Hours program is the perfect fit. If you have big ideas for your coaching business but have not yet been able to execute on them, then this might be a good option for you. Over three months, we’ll work together to:

• Define a strategy tailored to your coaching business.

• Set up everything in Training Tilt and other systems I recommend to streamline your operations and enhance your client experience.

• Step by step Migration sessions where you can move from platforms like Training Peaks to Training Tilt, ensuring minimal disruption for your clients.

• Weekly 90 minute group calls to work through strategies and execution in a structured way and to keep everyone in the group accountable.

• Twice a week "Office Hours" sessions were we can meet online as a group to work on executing our own projects but have me and the other members of the group available when you need help.

This program is about action—taking the ideas and goals you have and making them happen. You’ll not only benefit from my guidance but also from a small community of like-minded coaches working toward similar goals. Can I guarantee you will be successful in your business? No, of course not, success is never guaranteed. But if you commit and show up every week, I'll help you work through your strategies and road blocks along the way.

To make this happen I'll need at least 4 coaches to join the group, but to keep it personal and manageable, no more than 6. This program will start at the end of January, and deposits will need to be paid by January 15th to make sure I can confirm we have at least 4 coaches committed. If we don't get 4 coaches committed by the 15th then you'll get a full refund of the deposit and you'll still have the opportunity to join Taylor or Michelle.

Let me know if you interesting be emailing me at cam@trainingtilt.com and I'll send you details of the total cost and how to confirm you spot. 

Commit in 2025

Investing in your business is the first step to taking your business to the next level. These three programs offer different paths to success, whether you need expert advice, a clear strategy, or practical help with execution.

Pick the one that aligns with your goals, commit fully, and let’s make 2025 your breakthrough year.
Deciding where to invest your time and money is one of the hardest decisions to make, but the worst decision is always not making a decision at all.

You can read the blog version of this episode over at Training Tilt

Or you can watch the video version on Youtube here

Signup for a FREE trial at Training Tilt, our all in one coaching platform

Grow Your Endurance Coaching Biz the Right Way 🚀

I just wanted to share something I think could be super helpful for growing your endurance coaching business without getting stuck at a revenue plateau.

I often write about the business models and products required for long term growth, but I’ve never really explained in detail how these products could practically make up your total annual revenue, and how that could change and grow overtime.

So with that in mind I created a cool revenue calculator and I wrote a new blog post about a framework that can help you reach the first $100k in revenue and keep growing long-term. It's not about any quick wins or gimmicks - just a solid, practical approach.

In the blog, I chat about three main products you should consider for your coaching biz:

1. One-on-One Customized Coaching
2. Group Coaching Programs
3. Evergreen Coaching Programs

I also walk you through how to add these products to your business and show how they can boost your revenue over time. Oh, and there's the interactive calculator I created for you to play around with your own revenue numbers based on the framework.

You can give the blog post a read here. I hope you find it useful and it helps you build an even stronger endurance coaching business!

You can read the full blog here and try out the Endurance Coaching Business Revenue Calculator

You can watch the video version here

Creators & Guests

• Cam Langsford @ Training Tilt - Host

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

Thanks to Jill Coleman of JillFit for the inspiration for this episode. Jill helps health and wellness entrepreneurs with online business.

https://jillfit.com/
 

As a running, triathlon or endurance coach, you probably know the feeling of being swamped with work during the busy season. Training plans need to be written, workouts need to be monitored, and athletes need support and guidance (some more than others, lol). It can be hard to find time for anything else, let alone to think about ways to improve your coaching business.

But what if I told you that the off season is the perfect time to focus on these things? By taking advantage of the slower pace, you can create a more efficient and effective coaching business, leading to better experiences for your clients and better financial results for yourself.

This is the exact same concept you likely recommend to your clients for the off-season. Take some time to recover but then build strength and resilience so they can continue to improve year after year.

The off-season is the best opportunity for you to implement the things you’ve always wanted to achieve in your business but have never been able to find the time

You can read the full blog here

You can watch the video version here

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

AI doesn't do a good job of coaching, ignore what the direct-to-athlete platforms tell you about it. They are talking their own book. They won’t replace good coaches any time soon, if ever. Right now, they are just a much better version of a generic training plan.

All tech goes through a hype cycle, AI is no different and the AI hype cycle is probably going to be the most extreme tech hype cycle we’ve ever had.

I’ve already seen signs of athletes who were initially very excited, begin to lose interest.

• Boring repetitive workouts
• Workouts that are consistently too hard or too easy
• Random workouts showing up in their calendar

The funny thing is, this can just as easily happen when you have a coach, but you can have a conversation with your coach and resolve these pretty quickly and move forward.

A coach can explain to the athlete that sometimes workouts should be repetative to get the best results, and above all else, the human connection with a coach makes boring repetitive training a lot more fun, to the point where athletes might not even notice that it’s boring. That’s what humans can do for each other.

Let’s dig in a bit more to how I think things will play out. I’ll use the typical tech ”Hype Cycle” framework to make a bit of a prediction. The stages are the “Innovation Trigger”, “Peak of Inflated Expectations”, my favorite, the “Trough of Disillusionment”, the “Slope of Enlightenment”, and finally we settle on the “Plateau of Productivity”

Innovation Trigger

AI-driven platforms launch, claiming to offer personalized coaching without the need for a human coach. It sounds great—tailored workouts, data analysis, and 24/7 availability. Athletes are excited to try it, especially with the promise of performance improvement, paired with cutting out the cost of a coach.

Peak of Inflated Expectations

This is where the platforms really crank up the hype. They start pushing the idea that AI can handle everything a coach does. It’s marketed as a perfect substitute, capable of customizing workouts, adjusting on the fly, and reading athletes' needs based on data alone. Athletes jump on board, expecting AI to deliver.

But the cracks start showing pretty quickly.

Trough of Disillusionment

Once athletes start using these platforms, they realize AI has some big limitations. It’s not the game-changer they were expecting.

• Repetitive workouts: AI lacks variety. After a while, the workouts get boring because they don’t adapt the way a human coach would.
• Workouts that don’t fit: Athletes start noticing that the training is either too easy or too hard, and the AI doesn’t seem to adjust well to their personal progress or life context, much of which doesn’t show up in the data.
• Random, unrelated workouts: Sometimes the AI throws in sessions that don’t make sense or aren’t aligned with the athlete’s goals, making the whole experience feel disconnected.

At this point, athletes start losing interest, realizing that AI just can’t replace the personal touch and expertise of a human coach.

Slope of Enlightenment

After the initial excitement fades, it becomes clear that AI isn’t a full-on coach replacement—it’s a tool, or more like an assistant. AI can help with some of the workload—tracking progress, organizing data, or automating simple tasks—but it still needs a coach to provide the real guidance, creativity, and adjustments that athletes need.

Athletes and coaches start seeing that AI works best when paired with a coach, not as a standalone solution.

Plateau of Productivity

Eventually, AI finds its place. It becomes a useful tool to help coaches with the day-to-day stuff, but it’s not trying to take over the relationship. The hype settles down, and AI proves to be a supportive piece of the coaching puzzle, rather than the whole thing.

This cycle has played out over and over again with all technology and likely will be very similar with AI coaching.

Conclusion

AI can assist with creating workouts and providing data insights, but it can't replace the human touch essential for coaching. To truly connect with your athletes, you have to be a coach yourself.

AI lacks intuition, empathy, and understanding. It doesn’t know what it feels like to help an athlete push past their limits or guide them through their highs and lows.

But AI makes a great assistant.

Managing training plans and athlete data can be time-consuming. Some of it is tedious, repetitive, and takes away from what you do best: coaching.

That’s why we built tools like our AI Workout Builder and Writing Assistant. They handle the busywork, from generating workouts to fixing grammar and suggesting comments based on your athletes' training data and zones. All while keeping you in control.

So you can focus on what truly matters:

Building real connections, delivering personal guidance, and empowering your athletes to succeed.

Learn more about how we are building AI tools to supercharge coaches.
https://trainingtilt.com/ai-tools-for-coaches

You can read the full blog here
https://trainingtilt.com/the-ai-coaching-hype-cycle

You can watch the video version here
https://youtu.be/ZgsSG7iSWz8

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

In this episode, we explore the inevitability of criticism in the coaching world, especially for those who share their ideas publicly. We delve into why criticism is a part of the journey and how it can be used to refine and strengthen your coaching philosophy.

Key Points:

• Understanding that criticism is inevitable with increased visibility.
• The importance of maintaining your unique voice and style amidst criticism.
• Practical strategies for overcoming the fear of criticism.
• Why not every opinion needs to influence your coaching approach.
• The value of criticism in growing and connecting with your audience.

If you’d prefer to read the written version visit the blog post: The Timid Coach Goes Unnoticed.

Or if you prefer video you can watch on YouTube: https://youtu.be/PDQqgwYA0cw

Introduction

In this episode, we dive into the key strategies coaches can use to help athletes navigate the ups and downs of major races. From managing expectations early to celebrating every effort, learn how to support athletes through their toughest moments and foster resilience for long-term growth.

Manage Expectations Early

Setting realistic goals and managing expectations starts well before race day. This section explores the importance of regular conversations, realistic performance forecasting, and planning for potential setbacks, all to help athletes face challenges with confidence.

Offer a Supportive Post-Race Space

After a big race, emotions run high. We discuss how coaches can offer a supportive environment for athletes to process their feelings. From scheduling debriefs to asking open-ended questions, this section is all about leading with empathy and being available for athletes when they're ready to talk.

Help Athletes Process Disappointment Constructively

Disappointment is a natural part of any athletic journey. Learn how to acknowledge an athlete’s emotions, be honest without pandering, and shift the focus to what can be learned. This section highlights how coaches can help athletes turn setbacks into valuable learning experiences.

Encourage Reflection for Long-Term Growth

Reflection is key to long-term success. This section discusses how coaches can guide athletes through reflective questions and document lessons learned. Whether it's a great race or a challenging one, capturing these insights helps athletes grow and stay motivated.

Celebrate Wins (Even Small Ones)

Wins come in many forms, and not all of them involve a medal. Learn how to celebrate progress, perseverance, and effort to ensure athletes feel a sense of accomplishment, even if they didn't hit every goal. Celebrating small wins keeps athletes motivated and engaged.

Set a Path Forward

After the race, what's next? This section covers how to create a recovery plan and set new goals to keep athletes moving forward without burnout. Whether it’s a new race or a fun training challenge, having a plan helps maintain momentum and passion for the sport.

Final Thoughts

Coaching is about more than training plans; it’s about guiding athletes through both successes and disappointments. By being a steady, supportive presence, coaches help athletes grow stronger and develop a long-term commitment to the sport.

Wrap-Up

Thanks for tuning in! If you found these coaching tips helpful, be sure to subscribe and share this episode. Supporting athletes is a journey, and with the right tools, you can help make their experiences even more rewarding.

You can read the full blog here
You can watch the video version here

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

Today's episode dives into the often-discussed topic of TrainingPeaks' pricing. While some coaches find it on the pricier side, we're taking a closer look at the value it offers, especially given its extensive features tailored for endurance coaching. Sure, it's not without its flaws, particularly in how it serves the coaching community, but there's no denying it's a powerful tool designed with specific needs in mind.

We also touch on the unfair comparison between TrainingPeaks and the everyday consumer apps we're all used to. Given that TrainingPeaks serves a niche, professional market with unique demands, its pricing model is structured differently from apps that cater to a broader audience with ad-based or data-selling revenue streams.

Moreover, with the economic landscape as it is—think rising costs across the board—it's likely we'll see TrainingPeaks adjusting its pricing to keep pace. This isn't about profit but ensuring the platform can continue providing high-quality services and innovation. For coaches, this may mean adapting to potential price increases, but it's all part of staying competitive and offering the best to their clients.

Lastly, we chat about the not-so-popular "licensing" fee for returning coaches, noting some recent positive changes in this area. Tune in for a balanced take on navigating the costs of doing business and making the most out of TrainingPeaks for your coaching needs.

You can read the full blog here https://trainingtilt.com/is-trainingpeaks-too-expensive

You can watch the video version here https://youtu.be/D4ZBpKOPJ8A

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

In this episode, we explore why clear communication is the cornerstone of effective coaching. Discover how to simplify your process, document effectively, and communicate with clarity to empower your athletes and improve their results.

Think Clearly: Simplify the Complex

• Focus on the essentials your athletes need to execute the plan effectively.
• Gauge each athlete’s level of understanding and adapt accordingly.
• Avoid overcomplicating plans; simplicity often leads to better results.

Document Clearly: Build a Roadmap for Success

• Use straightforward, athlete-friendly language, avoiding unnecessary jargon.
• Organize plans with bullet points, short paragraphs, or lists for easy reference.
• Anticipate common questions and provide brief explanations where needed.
• Maintain consistency across all training resources to build athlete confidence.

Communicate Clearly: Meet Your Athletes Where They Are

• Adapt communication styles to suit each athlete’s preferences and knowledge level.
• Regularly check for understanding and refine your approach based on feedback.
• Keep messages concise, focusing on actionable and relevant information.
• Balance clear guidance with encouragement to motivate your athletes effectively.

We also explore how Training Tilt’s tools make implementing these practices easier, from content management to AI-powered workout comment suggestions.

You can read the full blog here
You can watch the video version here

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

The best coaches are not the cheapest, and the cheapest coaches are not the best.

One of the biggest mistakes coaches make is underpricing their services. I see it everywhere, coaches promoting the high quality of their service but charging cheap prices.

Cheapest and best? Nup, there is no such thing. Highest and Best is what is real.

The hard truth: you can’t be cheapest and best. If you’re trying to offer the best for the lowest price, you're setting yourself up for burnout, dissatisfaction, and ultimately, failure.

Here’s why it doesn’t work.

High-quality coaching and rock-bottom prices just don't mix. If you try to maintain top-notch service while charging low prices, you'll quickly find yourself stretched too thin. Quality coaching requires time, energy, and resources to tailor programs, offer personalized support, and stay updated with the latest training methods. When you undercharge, you can't afford to invest in these essentials, and that inevitably leads to a decline in the service you provide. In the long run, both you and your clients suffer.

You can read more about my thoughts on this and check out my “Price Effort Results Quadrant” framework that graphically shows the relationship between, price, effort and results.

In the post I cover a few important points

• Low prices attract the worst clients
• High prices attract the best clients
• The more effort you can afford to put in, the better the results
• 6 Reasons why coaches underprice their coaching

You can read the full blog here https://trainingtilt.com/highest-and-best

You can watch the video version here https://youtu.be/dKmCKX3Wx7o

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

New feature released to Training Tilt. Use our AI tools to quickly and easily create cycling workouts by using text

Watch the video version on Youtube

https://youtu.be/ZkY3mzzO5rY

Sign up for a free trial of our coaching platform at https://trainingtilt.com/signup

Creators & Guests

• Cam Langsford @ Training Tilt - Host

Training Tilt is an all in one coaching and e-commerce platform that has everything you need to create, build, and grow your endurance coaching business online. You can learn more about Training Tilt here 

Ever heard of the business phrase "selling sawdust"? It's a marketing concept drawn from a very traditional business, sawmills. A by-product of milling timber is of course sawdust. Sawdust is a product in itself but sawdust is not made to sell, it’s just created as part of the process of making a different product.

The sawdust is not wasted though, it’s sold and used for many things including gardening, smoking meat, animal bedding, oil spill cleanup, packaging and even crafts and DIY projects. All this to say it, doesn’t go to waste and can add to the sawmills bottom line.

How does this relate to us in the endurance coaching world? Well, it's all about spotting the gold in that can be found from the hard work put into coaching athletes.

You can read the full blog here

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

In this episode, we break down the key stages of branding for endurance coaches

Branding Isn’t Important When You Start Out
Initially, focus on delivering quality coaching and building relationships. Branding can wait until you’ve got a solid client base and at least some consistent revenue.

Your Brand Is Your Service
Early branding is about how you deliver your coaching, not just logos or color schemes. Your service, philosophy, and client interactions form the core of your brand.

Branding Isn’t Your Logo or Business Card
A brand goes beyond visuals; it's how athletes perceive you. Consistent, quality interactions build a brand more than any design can.

Brand Consistency Builds Trust
As your business grows, maintaining a consistent message and visual identity across all platforms helps build trust and loyalty. We explain how this affects client retention.

How to Create a Consistent Brand
We outline practical steps to establish and maintain a unified brand, from style guides to templates that ensure your visuals and messaging align.

When Does Branding Become More Important?

Once you’re past the initial growth stage, branding helps you stand out in a crowded market. We explore when to shift focus to branding and why it matters for scaling.

A Branded Coaching App with Training Tilt's Ultimate Plan

A custom-branded app can create a seamless and personal client experience, reinforcing your brand’s identity. It’s a step up from generic platforms, giving clients a sense of exclusivity and connection. We talk more about our branded offering.

To learn more about creating a custom-branded app for your coaching business, visit our Ultimate Plan: https://trainingtilt.com/custom-branded-coaching-app

You can read the full blog here
You can watch the video version here

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

In this episode, endurance coach and business mentor Michelle Lake shares invaluable insights for endurance coaches looking to grow their businesses. Michelle discusses her transition from competitive athlete to coaching and then to helping other coaches create sustainable and profitable coaching businesses. Some of the key takeaways include:

• The Power of Niching: Michelle emphasizes the importance of defining your niche to attract the right clients. By being specific, you resonate deeply with your ideal audience rather than trying to appeal to everyone and connecting with no one.
• Marketing Misconceptions: Many coaches believe marketing diminishes their credibility. Michelle counters this mindset, explaining that marketing is about finding and connecting with people who truly need your services, not about selling to everyone.
• Content Creation as a Tool: Content isn't just for attracting clients; it's a way to clarify your message, improve communication, and become a better coach. Michelle views content as a powerful accelerator for personal and professional growth.
• Community and Coaching for Coaches: Michelle highlights the value of being part of a community of like-minded coaches who can support and inspire each other. She also discusses how investing in coaching can accelerate business growth and overcome common hurdles.
• Dream to Six Program: Michelle introduces her flagship program, designed to help coaches transform their side-hustle coaching into full-time, profitable careers, with a goal of reaching six-figure incomes.

Where to Find Michelle Online:

• Instagram: @coachmichellelake
• Podcast: The Endurance Coachpreneur (available on Apple Podcasts, Spotify, and more).

You can read the full blog here
You can watch the video version here

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

Welcome to today's episode, where we navigate the tricky terrain of pricing your services as an endurance coach. How do you determine the right value? It's a question that trips up many in the coaching field, leading to a dangerous pitfall - undervaluing what they bring to the table. Our discussion today will help you shift your mindset and acknowledge the true value of your services.

• We kick off by exploring the wealth of knowledge and experience that endurance coaches bring to their clients. Remember, what you're providing isn't just a training plan - it's the cumulative wisdom gained from years of experience, training, failures and victories. Each of these facets adds value to your service and should be factored into your pricing.
• Then we delve into the Expertise Gap. As coaches, we can take for granted the skills we've honed over the years. Things that seem obvious to us can be game-changing for our clients. They're not paying for something they could do themselves, they're paying for your unique knowledge and abilities.
• We then turn our attention to pricing beyond time. It's a common mistake to price services based on time spent, but the value you provide goes beyond the hours you put in. Just as an architect doesn't merely charge for the time it takes to draw blueprints, you should consider the value of your creativity, your vision, your ability to strategize a path to your clients' goals.
• Underpricing can be tempting, but it comes with its own costs. We look at the repercussions of underpricing your services, which can include impacting your financial stability and inadvertently sending a signal to potential clients that your services might be inferior.
• A crucial discussion point is about avoiding personal bias in pricing. As coaches, we must resist the urge to price our services based on what we would personally be willing to pay. You're not your client - you have a level of expertise they're investing in.
• Shifting the perspective can be a powerful tool in reassessing your pricing. Try to see things from your clients' viewpoint - the goals they're striving towards, the value they get from your coaching, the time and energy they save under your guidance.
• Finally, we talk about overcoming the hesitation to charge what you're worth. Your services have a real, tangible impact on your clients' lives. By pricing appropriately, you affirm this value and the results they can expect to see.

Our episode today has been about recognizing your value and shifting your pricing mindset accordingly. It's not an easy task - it requires confidence, self-awareness and a strong belief in your worth. But remember - your clients aren't just paying for a training plan, they're investing in your hard-earned wisdom and unique expertise. It's time to give yourself the credit you deserve and price your services accordingly.

Links

You can read more about pricing in our other posts “How to increase your prices” and “The Six Figure Endurance Coaching Framework” and "How to Portray you Value on your Coaching Website"

You can read the full blog here

https://trainingtilt.com/realize-your-value-a-coachs-pricing-guide

You can watch the video version here

https://youtu.be/TwjasALyYq8

Creators & Guests

• Cam Langsford @ Training Tilt - Host

Training Tilt is an all in one coaching and e-commerce platform that has everything you need to create, build, and grow your endurance coaching business online. You can learn more about Training Tilt here 

In this episode, I discuss a topic that's been on my mind: the "Bait and Switch" tactics some coaching platforms use. These platforms often offer seemingly great deals with cheap or "free for coaches" subscriptions and lucrative referral programs. But there's a catch—they also sell plans and self-coaching services directly to athletes, potentially cutting you out after you've brought your athletes onto their platform.

I share my thoughts on why it's essential to be aware of these tactics and to choose platforms that genuinely support you as a coach. I also recount a story about a coach promoting a platform purely for referral incentives without ever using it, highlighting the risks of short-term gains versus long-term business health.

We discuss how some platforms use coaches as their "Acquisition Channel," leveraging your audience to become their own, and why this can lead to athletes viewing the platform as a replacement for your services.

I cover the alternative platforms like Training Tilt, which focus solely on supporting coaches and don't sell directly to athletes. By offering low-touch coaching through training plans and membership features, you can keep athletes within your ecosystem, even if they seek less direct interaction.

Join me to learn about the long term impact of these tactics on your coaching business and share tips on maintaining strong relationships with your athletes. Let's focus on delivering top-notch coaching and choosing platforms that truly have our backs.

👉 Check out the full article: https://trainingtilt.com/coaches-falling-for-the-bait-and-switch

You can watch the video version here https://youtu.be/MXBYcH3fNsc

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

Which coaches will AI replace? that’s the question I’m now asking myself.

In January I wrote about AI potentially replacing endurance coaches in my post “Will AI Replace Coaches?”. In that post I talked about how AI had been around a while but honestly wasn’t very useful, but was starting to get really good at lots of things. I wasn’t sure whether it would replace coaches or not.

Well, with the rapid advancements in AI in a few short months since then, my thoughts have evolved.

Now the question isn’t whether AI will replace coaches but rather “Which coaches will AI replace?”

You can read the full blog here

https://trainingtilt.com/which-coaches-will-ai-replace

You can watch the video version here

https://youtu.be/hN8jHUwOOl4

Creators & Guests

• Cam Langsford @ Training Tilt - Host

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

Struggling with procrastination or maintaining motivation? Motivated for the things you LOVE doing but not so much for the things that you know NEED doing?

That’s me in a nutshell. I struggle when it comes to staying motivated and avoiding procrastination around the things I know I NEED to do to but don’t LOVE to do. Getting on top of these things is what really helps us make progress toward those big big goals in life.

Ever wonder why you feel motivated sometimes but not others? To me it’s always felt very mysterious. I’m always curious about how things work, but motivation always felt beyond understanding to me.

A recent podcast episode from Andrew Huberman gave me some real insight into some practical ways we can leverage our own biology to overcome procrastination and optimize effort.

According to Andrew the key to breaking free from these obstacles might lie in understanding and managing dopamine, a neurotransmitter responsible for motivation, pleasure, and reward. In this blog post, we'll explore some strategies I learned from Andrew that should help you harness dopamine fluctuations to overcome procrastination and stay motivated even for those things you don’t like doing.

You can read the full blog here

You can watch the video version here

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

You can read the full blog here

https://trainingtilt.com/ai-generated-zwift-workouts

You can watch the video version here

https://youtu.be/f3T9Q6wrZu4

Hey Coaches, I’m here on vacation (Holiday for Kiwi’s) in Hawaii, I've been doing plenty of surfing, running, swimming, eating and drinking, but because I love my job so much I’ve also found some time to experiment with the integration of artificial intelligence into our platform. It’s all experimental at this point but the work I’ve been doing is focused on utilizing language models to generate Zwift workouts from natural language (typing text).

Using this AI model, I’ve been able to generate some pretty good Zwift workouts. For instance, you can instruct it to design a 60-minute workout with a focus on enhancing your FTP. The process is straightforward and efficient, producing results, albeit a little slow right now.

I’ve built an interactive tool within Training Tilt. The tool is designed to capture workout preferences and communicate them to the AI model. This feature, though currently in development on my local machine, aims to simplify workout planning within Training Tilt.

The tool allows you to just input some parameters and leave it up to Tyler (our coach’s assistant) to come up with a workout or enter some "Advanced Instructions". Adding advanced instructions lets you provide detailed instructions about the desired workout structure. It enables you to have more control over the nature of your workouts. Although this functionality is driven by OpenAI's ChatGPT model, the focus is not on the model itself, but the seamless integration of AI within Training Tilt.

Additionally, the AI model has the potential to generate full-fledged training plans, although this is still in early stages of development. The idea is to eventually create structured training plans based on user inputs, which can then be saved to the training plan library or applied directly to an athlete.

For now this is all experimental but by the time I get back to New Zealand in early June after a short trip to Austin, Texas I hope to have this all up and running for coaches to start experimenting for themselves and hopefully willing to help me with feedback to continue to develop it further.


Creators & Guests

• Cam Langsford @ Training Tilt - Host

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

In this episode, we dive into how major endurance coaching platforms, like TrainingPeaks, often overshadow coaches' individual brands. We explore the impact of platform-centric interactions on athlete loyalty and how these dynamics can influence the coach-athlete relationship. Discover how you can elevate your coaching business above the noise and ensure your brand is always front and center.

Key Points:

• The challenge of brand visibility for coaches on major endurance coaching platforms like TrainingPeaks.
• How TrainingPeaks' business model often prioritizes its brand over individual coaches.
• Examples of platform-centric athlete interactions, like login screens, notifications, and content discovery.
• How the marketplace model of TrainingPeaks positions coaches in direct competition with each other and with the platform itself.
• Comparisons to other professional industries where service providers can build and maintain their brand.
• The benefits of using Training Tilt for custom branding, including branded apps, custom domains, and removing platform competition.
• How Training Tilt allows coaches to take control of their brand presence and elevate their business.

You can read the full blog here
You can watch the video version here

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

Running, triathlon, or endurance coach?

Got an email list but never send emails to your subscribers?

Many coaches have started email lists but rarely send emails, and when they do, it's a sales pitch. 

This neglects the opportunity to nurture their leads and build relationships with them. In our latest blog post, we'll discuss why triathlon, running, and endurance coaches should be sending more emails and some basic tips on how to do it effectively.

You can read the full blog here

https://trainingtilt.com/coaches-should-send-more-emails

You can watch the version here

https://youtu.be/tGdfuoFBuDs

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

https://trainingtilt.com

In today's episode, we're tackling a question that's often overlooked in the coaching world: Is your current platform really serving your best interests? While dual-focus platforms that cater to both coaches and athletes seem like a one-size-fits-all solution, they may actually come with some subtle but significant trade-offs.

Key Points

• The Allure of Dual Focus: Platforms like TrainingPeaks have become industry giants by offering services to both athletes and coaches. But what does this mean for the coaches specifically?
• Conflicting Incentives: In a dual-focus model, the platform has to serve two masters—coaches and athletes. This can often lead to coaches being overlooked or even directly undermined.
• The Marketplace Dilemma: New coaches may benefit from a marketplace that connects them to athletes, but as they grow and establish their brands, these platforms can actually become a hindrance.
• The Training Tilt Difference: We discuss why a focused approach, one that solely serves coaches, can be a game-changer for your business. With Training Tilt, athlete accounts are owned by the coaching business, and the platform aligns its goals purely with the coach's growth and success.

Why You Should Listen

If you're a coach in the endurance sports industry and are using or considering a coaching platform, this episode is a must-listen. Get insights on how to choose a platform that genuinely puts your interests first and supports you at every stage of your coaching journey.

You can read the full blog post here

Is your coaching platform serving your best interests?

or watch the video version on Youtube

https://youtu.be/xko4by69l48

Sign up for a free trial of our coaching platform at https://trainingtilt.com/signup

Creators & Guests

• Cam Langsford @ Training Tilt - Host

Training Tilt is an all in one coaching and e-commerce platform that has everything you need to create, build, and grow your endurance coaching business online. You can learn more about Training Tilt here 

In this episode, we delve into the concept of simplicity in the realm of coaching, particularly in the disciplines of running, triathlon, and endurance sports. Drawing inspiration from an artist's approach to mastery, we explore how this analogy beautifully applies to the art and science of coaching.

Topics Covered:

1. Simplicity as Mastery: How the most effective coaches adopt a minimalist approach.
2. Avoiding Overcomplication: The risks of relying too heavily on numerous tools and metrics.
3. Balancing Technology and Personal Touch: The importance of integrating modern tools with the human element in coaching.
4. Streamlining Your Coaching Practice: Tips for focusing on the essentials in your coaching strategy.
5. From Amateur to Master: Understanding the path to becoming a master coach.
6. Coaching as an Art and Science: Emphasizing the blend of intuition and information in coaching.

For those who prefer reading or need a written reference, the full blog post is available: https://trainingtilt.com/coaching-mastery-the-art-of-simplicity

Prefer a visual format? Watch our discussion on this topic on YouTube: https://youtu.be/BSvHcQzrdPg

In this episode, we're diving into something that's been buzzing around our world lately - the shutdown of Today’s Plan. It's not just big news because it shakes up the coaching software scene; it's also a moment that makes us think about what it means for all of us in this niche, especially for folks like me running Training Tilt and coaching businesses in general.

Here’s what we’re chatting about:

• The Big News: So, Today’s Plan is closing down. This was a bit of a bombshell when it dropped in December. It’s a mix of feelings, honestly. On one hand, it opens doors for Training Tilt, but it also has me feeling for the coaches and the team over at Today’s Plan. It's tough seeing a solid platform go under.
• Why Do Good Platforms Say Goodbye? It boils down to two things: money or motivation. Today’s Plan’s journey ended under Specialized’s roof, which got me thinking about how the big fish’s priorities can flip and affect the little guys. It’s a bit of a cautionary tale for anyone in the software game.
• A Peek Inside Training Tilt: This news had me looking in the mirror, thinking about our own path. We’ve been quietly doing our thing since 2014, focusing on helping coaching businesses without chasing the spotlight. It’s a different vibe from Today’s Plan, but it’s what keeps us ticking.
• Thinking Big(ger) for Coaching Businesses: The whole situation is a nudge for us to think about our game plans. It’s not just about making it through the year but building something that lasts and grows. We’re talking scalability and getting smart with our pricing - making sure we’re delivering value that our customers will happily pay for.
• Lending a Hand to Today’s Plan Coaches: With the news, we’ve been busy crafting ways to help coaches from Today’s Plan transition over with minimal fuss. It’s been a bit of a detour from our usual roadmap, but hey, it’s led to some pretty cool improvements on our end too.

Wrap-Up: This episode is a bit of a reflection, a bit of strategy talk, and a lot about finding our way in the twists and turns of this industry. The end of Today’s Plan is a reminder of the challenges we face, but also of the opportunities to do things our way, to innovate, and to keep pushing forward. Let’s keep the conversation going and turn these changes into chances to thrive.

Catch you next time!

If you’d prefer to read the written version visit the blog post: Shutting Down

Hi, Cam here from Training Tilt. I just wanted to give you a heads up about our upcoming podcast before we launch into the episodes. It's not a traditional podcast yet, and who knows what it might evolve into. But essentially, it's a way to share the content that I write for endurance coaches on our blog.

You can also find everything on our blog at https://trainingtilt.com/blog, and we'll be posting everything on YouTube as well. Training Tilt is a platform that helps running, triathlon, and endurance coaches get better results for their businesses and clients. You can build training plans, prescribe training for your clients, and take payments from them as well. Essentially, it's a one-stop-shop where you can run your entire coaching business online.

On my blog, I write a lot of content to help coaches with things like marketing, digital advertising, and productivity, all of which you can find lots of content online, but there's not a lot of content that is specific for the endurance coaching industry. My goal is to help coaches learn more about sales, marketing, and productivity through my blog. This podcast is just another way of sharing that content, as I understand that different people like to consume content in different ways.

Some prefer to read on blogs, some like to watch videos, and others like me, love podcasts. So, this is the audio version of the blog. There'll be several episodes available by the time you read this, as I won't launch the podcast until we have five or six episodes ready.

As we move forward, we're not sure what it will evolve into. However, we hope you enjoy the content, and please let us know if you have any ideas for new content or if you have any feedback. We appreciate any feedback and it's a great motivation for us to continue. You can get in touch with me at cam@trainingtilt.com, and I'll do my best to reply to emails.

Thanks again for tuning in, and I hope you enjoy the upcoming episodes.

How old are you?

Recently, I found myself arriving at an office building with my skateboard tucked under my arm, only to be greeted by one of my peers with a disapproving look and the question, "How old are you?". As a 45-year-old software entrepreneur, I have become familiar with the stigma of doing things outside of the norm.

10 minutes later as I observed the same person who questioned my choice of transportation complain about their long walk from their car due to limited parking, I couldn't help but feel a sense of satisfaction knowing that my unconventional approach had saved me both time and frustration.

As a niche software entrepreneur, I am no stranger to the discomfort of operating outside of many societal norms.

The endurance coaching profession itself also exists beyond the bell curve of conventional expectations, but I want to explore how embracing the unconventional, inside our industry, can help us stand out in a crowded field.

You can read the full blog post here Middle Aged Men on Skateboards

Or watch the video version on Youtube here

Back from Samoa Heat Camp with a release of some new features.

We hope you find this episode insightful and helpful. As always, we'd love to hear your thoughts!

You can read the full blog here

https://trainingtilt.com/new-features-to-enhance-your-coaching

I also mentioned my previous post in the episode about the power of working in a group and how group dynamics can improve individual performance.

https://trainingtilt.com/the-power-of-the-pack-how-groups-improve-performance

Creators & Guests

• Cam Langsford @ Training Tilt - Host

Training Tilt is an all in one coaching and e-commerce platform that has everything you need to create, build, and grow your endurance coaching business online. You can learn more about Training Tilt here 

In this episode, we're diving into the topic of group dynamics in endurance coaching. We discuss my recent experience at a heat adaptation camp in Samoa and how group dynamics not only improved the athletes' performances but also unexpectedly influenced my own performance not only supporting them but also in my own training performance. We'll explore how these dynamics can foster a sense of community, unity and mutual support, even when training is primarily online. Plus, we delve into the role of technology in managing group coaching.

Show Notes:

• Introduction: Exploring the impact of group dynamics in challenging conditions and endurance coaching.
• Heat Adaptation Camp in Samoa: A personal experience where group dynamics boosted performance in the most unexpected ways.
• The Power of Group Dynamics in Endurance Coaching: Discussing the balance between individual training intensities and the energy of the group.
• Fostering Community and Unity Online: The role of group dynamics in creating a sense of community and mutual support in an online training setting.
• The Role of Technology: How modern tools can enhance and manage the process of group coaching.
• Conclusion: Reflecting on the transformative power of group dynamics in endurance coaching.

Links Mentioned in the Episode

• Training Tilt's Group Coaching Features
• Coaching Revenue Calculator
• 8 Reasons to Move from 1-1 to Group Coaching

We hope you find this episode insightful and helpful. As always, we'd love to hear your thoughts!

You can read the full blog here

https://trainingtilt.com/the-power-of-the-pack-how-groups-improve-performance

Creators & Guests

• Cam Langsford @ Training Tilt - Host

Training Tilt is an all in one coaching and e-commerce platform that has everything you need to create, build, and grow your endurance coaching business online. You can learn more about Training Tilt here 

Endurance coaches, I know I've been hammering on about the importance of lead generation in my recent blog posts. You might even be thinking, "Enough already! We get it!"

But the truth is, many coaches still haven't grasped the full significance of this concept. Even those I deal with regularly continue to wonder why they struggle to sell their products and services when they launch them.

The reality is, you might as well skip your launch if you don't have any carefully and lovingly nurtured leads.

I'm going to give this topic one more push, in the hope that it finally clicks for everyone. I promise this will be my last post on leads for a while, but I truly believe that understanding the crucial role they play in your business success is absolutely essential.

Link to the Coaches Should Send More Emails blog mentioned in the episode

You can read the full blog here

Or watch the video version here 

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

During a recent trip through the North Island of New Zealand I was listening to the audio version of Stephen Covey's book "The 7 Habits of Highly Effective People". The book is great and and I highly recommend it. I’ll write more about the other habits soon but for now the habit I want to drill into is of "Seeking First to Understand, Then to be Understood". It reminded me of the last few articles I've written about effective marketing for endurance coaches, which requires a thoughtful approach to build trust with potential clients before trying to sell them products and services.

“Seek first to understand” in the book incorporates the Greek ideas of ethos (credibility and trust), pathos (creating emotional connections), and logos (using logic and reason). In this blog post, I want to dive deeper into the importance of ethos and pathos in marketing for endurance coaches, and how coaches can apply these concepts to build trust and connection with potential clients.

You can read the full blog here

https://trainingtilt.com/seek-first-to-understand

And watch the video version here

https://youtu.be/tjD_cTPHyQY

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

https://trainingtilt.com

What do Starbucks and Coaching businesses have in common? Apart from being coffee lovers?

Apps and automation is one thing.

That’s pretty broad so you are probably wondering how that is relevant for you as a coach.

Well both Starbucks and coaches have the advantage of being able to add a lot of technology and automation to the way they deliver their products and services to their customers.

Equally, they both are in danger of adding too much automation, to the detriment of the relationships they have with those customers.

Read, listen or watch the story about Starbucks order ahead app and how it’s landed them in some difficulty. Learn how to avoid doing the same thing as a coach.

You can read the full blog here https://trainingtilt.com/dont-over-automate-your-coaching-business

You can watch the video version here https://youtu.be/Tgq1cY83XoI
 
Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

Adding endurance calculators to your website will add value to your existing athletes but also drive new traffic to help generate new business.

Instead of sending your clients to other peoples websites for calculators, send them to your own site!

Learn more about the benefits of having calculators on your own site, and how you can get them setup for free.

You can read the full blog here

https://trainingtilt.com/drive-website-traffic-with-calculators

Signup to get the endurance sport calculators for free on your own website here.

https://trainingtilt.com/embed-calculators

You can watch the video version here

https://youtu.be/-MMTaqbo95Q

Creators & Guests

• Cam Langsford @ Training Tilt - Host

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

In today's episode, we're going deeper into the role of AI in coaching. Although AI isn't ready to replace coaches, it's set to provide a competitive edge for those who adopt it. The transition to AI could be as significant as when we moved from paper to digital methods, or adopted video conferencing tools.

AI goes beyond creating tailored training plans and extracting insights. It can help streamline business processes, create content, and even refine marketing strategies. Ignoring this tool could be a risky move for coaches.

Looking back, technology has always been a game-changer. Those who adapted early had an advantage. The same is expected with the AI revolution. Coaches who integrate AI into their business have the potential to outrun those who don’t.

Join us for our upcoming webinar, "Leveraging the Power of AI for Endurance Coaches". It aims to guide coaches on integrating AI, not just for training plans, but also for day-to-day tasks.

The beauty of AI is its versatility - it's like having a personal assistant with superpowers. The future of coaching is exciting and AI is leading the way. Let's seize this opportunity and shape the future of coaching together. Check the show notes for the webinar sign up link. See you there!

You can signup for the webinar here

https://trainingtilt.com/leveraging-the-power-of-ai-for-coaches

You can read the full blog here

https://trainingtilt.com/5-reasons-to-embrace-online-coaching-payments

Creators & Guests

• Cam Langsford @ Training Tilt - Host

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

Hope you and your athletes are setting some killer PRs and making gains! If not, all good, growth is rarely linear! I try to remind myself of that often!

Quick thing for today’s blog—I've been working on some new features for Training Tilt simultaneously and the context switching has started to mess with my mind and slowed my progress on all of them!

I’ve been dragging my feet so I need your help deciding which one to focus on and get over the line first.

Hit me up in the chat box, with your vote or even better create an account over on our roadmap tool and add your vote there.

The Contenders:

1. Performance Management Chart 📈

This one's all about Fitness, Fatigue, and Form. It’s now broadly accepted that these metrics are not 100% perfect for many reasons but with the right skills, experience and intuition can help coaches make better decisions.

Check it out and vote in our Roadmap

2. Conversations Feature 🗨️

Imagine a place within Training Tilt where you can text, send audio, or video messages to your athletes. You can even drag and drop content from your library right into the chat, including planned and completed workouts and charts.

Check it out and vote in our Roadmap

3. Structured Strength & Conditioning Workouts 💪

No screenshots to show for this one just yet!

A way for you to prescribe S&C workouts in a structured format, making it similar to the current workout builder. No more typing long instructions about exercises, sets and reps into the instructions field.

Check it out and vote in our Roadmap

What's Next?

Here's how you can help, you can do one, the other or both:

1. Use the chat box on this page and let me know the option you're most excited about and why. Your 'why' is super important to me!
2. Vote and comment on our Roadmap tool. Even if you're not a coach on Training Tilt, your opinion is valuable.

Your feedback will decide which feature gets my full attention to cross the finish line first.

You can read the full blog post here

Which Feature Should I Work On?

or watch the video version on Youtube

https://youtu.be/6VmcbPkvmlM

Sign up for a free trial of our coaching platform at https://trainingtilt.com/signup

Creators & Guests

• Cam Langsford @ Training Tilt - Host

Training Tilt is an all in one coaching and e-commerce platform that has everything you need to create, build, and grow your endurance coaching business online. You can learn more about Training Tilt here 

Hey everyone, welcome back to the show! Today, we're diving into the less-than-stellar side of TrainingPeaks—a platform that seems designed to keep coaches stuck in the crowd. If you’re all about losing your unique brand, letting athletes wander off to a marketplace, and dealing with sluggish tech when you need it most, this episode is for you. We'll break down eight reasons why
TrainingPeaks might be exactly what you don’t want, and then we'll chat about an alternative that puts you in the driver's seat.

Episode Bullet Points

• Blending In with the Crowd 
  • Your unique coaching style and brand? They get lost under TrainingPeaks’ overwhelming branding.
  • If you’re happy being “just another coach,” then this is the perfect system for you.
• Losing Athletes to the Marketplace
  • TrainingPeaks pushes generic training plans and competing coaches via their marketplace.
  • Athletes can easily switch out, taking your hard-earned client relationships with them.
• Sluggish Platform Performance
  • Peak usage times lead to a sluggish, overloaded platform that barely works when you need it most.
  • Ideal for those who enjoy tech struggles on busy Sunday evenings.
• Lack of Control Over Business Growth
  • The platform is all about growing their brand, not yours—think of it as renting space where they call the shots.
  • Perfect if you don’t mind your business being a small cog in a much larger machine.
• Intellectual Property on the Loose
  • Your training plans and coaching insights can easily follow an athlete if they decide to switch coaches.
  • If you’re okay with your intellectual property being as portable as it is, TrainingPeaks delivers.
• Athlete-Driven Business Decisions
  • The platform lets athletes dictate how you run your coaching business, often to the detriment of your vision.
  • Great if you prefer your athletes making the decisions over your professional strategy.
• Stifling Innovation in Endurance Coaching
  • TrainingPeaks dominates by keeping the industry stuck in the past, slowing down innovation.
  • It’s the spot for those who don’t mind lagging behind as other industries move forward.
• Overloading Athletes with Confusing Data
  • Instead of empowering athletes, the platform dumps them with metrics they don’t understand.
  • Enjoy the chaos of explaining data and constantly justifying your expertise? Then you’re set.
• The Alternative: Taking Back Control
  • If you’re over the status quo and ready to reclaim your unique coaching brand, consider a switch to a platform that works with you.
  • Training Tilt offers the tools to run your business your way, without handing over control to a marketplace giant.

You can read the blog version of this episode over at Training Tilt

Or you can watch the video version on Youtube here

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

Lately, my focus has been scattered, thinking about multiple tasks at once. I'm revisiting 'Exhaust the Body - Tame the Mind' to see how it helps with my mental clarity.

You can read the full blog here https://trainingtilt.com/exhaust-the-body-tame-the-mind

You can watch the video version here https://youtu.be/LgKWVYfu6lk

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

A follow on from last weeks release, you can now use the AI Cycling workout builder when building template plans or directly on a client calendar.

See the release notes

https://build.trainingtilt.com/announcements/create-cycling-workouts-in-the-calendar

Watch the video  demo on Youtube

https://youtu.be/lKxF9zLfOd4

Sign up for a free trial of our coaching platform at https://trainingtilt.com/signup

Creators & Guests

• Cam Langsford @ Training Tilt - Host

Training Tilt is an all in one coaching and e-commerce platform that has everything you need to create, build, and grow your endurance coaching business online. You can learn more about Training Tilt here 

Our AI Coaching Assistant can now help coaches with their writing by suggesting comments to add to completed activities or help with replies to your clients.

The goal of the assistant in this case is not to automate comments to your clients but rather a way to speed up the process and save you from having to type all of what you wanted to say.

The assistant is aware of the clients details including their training zones and some other specific information about their training. This enables the assistant to be more accurate when suggesting comments for you to use.

You can and should also give the assistant specific instructions and some example comments to ensure that the suggestions are in line with your tone, your coaching principles and any specific way of structuring feedback. The more detailed instructions and examples you configure more the suggestions will align with your own style of feedback.

The assistant is currently only available in the web version of the platform in the new activity insights view.

Watch the video here https://youtu.be/MsRcxCHopRs
Listen to the audio version or read the full blog post with screenshots

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

In this episode of the "Endurance Coaching Business" podcast, Cam sat down with Taylor Thomas, founder of Thomas Endurance Coaching (TEC) and the Growth Circle accelerator program. They delved into the common struggles endurance coaches face when scaling their businesses and shared actionable insights to help coaches turn their passion into a profitable, sustainable career.

1. Building a Scalable Business Model

• Time vs. Money: Coaches often start by trading time for money, which isn't scalable. To grow, it's crucial to find ways to extend your reach without overextending yourself.
• Leveraging Technology: Utilize business focused platforms like Training Tilt and others to streamline operations, manage clients, accept payments, and deliver coaching services more efficiently.
• Diversifying Services: Consider offering different tiers of services, online programs, or group coaching to reach more clients without a proportional increase in workload.

2. Client Acquisition and Retention

• Understanding Your Ideal Client: Define who your ideal client is to tailor your marketing efforts effectively.
• Consistent Marketing Efforts: Treat marketing like endurance training—consistency and frequency are key. Integrate marketing into your daily activities rather than viewing it as a one-off task.
• Value-Driven Content: Provide valuable content that addresses the pain points of your target audience to attract and retain clients.

3. Mastering Sales Skills

• Authentic Communication: Approach sales calls as conversations where you listen intently and offer genuine solutions.
• Structured Approach: Implement a consistent structure for sales interactions, including setting clear next steps and follow-ups.
• Practice and Preparation: Hone your sales skills through practice, focusing on how to convey your value proposition effectively.

4. Transitioning from Coach to Business Owner

• Developing Business Acumen: Invest time in learning essential business skills like financial management, marketing strategies, and operational processes.
• Setting Up Systems: Create standard operating procedures to streamline tasks and ensure consistency as your business grows.
• Continuous Learning: Stay updated with industry trends and business best practices to adapt and evolve your coaching enterprise.

5. Seeking Support and Mentorship

• Community Engagement: Join groups or accelerators like the Growth Circle to connect with like-minded professionals.
• Accountability Partners: Collaborate with peers to hold each other accountable for business goals and share insights.
• Learning from Others: Leverage the experiences of seasoned coaches to avoid common pitfalls and accelerate your business growth.

Key Takeaways for Coaches

• Embrace Marketing as a Positive Tool: Shift your perspective on marketing from a necessary evil to a valuable way of connecting with those who need your services.
• Consistency is Crucial: Just as in endurance training, regular and consistent efforts in marketing and business development yield the best results.
• Focus on Relationship Building: Both in sales and client retention, building strong relationships is at the heart of a successful coaching business.
• Don't Go It Alone: Utilize resources, mentorship, and community support to navigate the complexities of running a business.

By addressing these common challenges with strategic actions and the right mindset, endurance coaches can transform their passion into a thriving business that not only supports them financially but also amplifies their impact on athletes' lives.

Visit the following links to learn more about Taylor Thomas, TEC and the Growth Circle

TEC IG - @thomasendurancecoaching

Personal IG - @taylor.j.thomas

Thomas Endurance Coaching (TEC) https://www.thomasendurancecoaching.com/

Growth Circle accelerator program https://www.thomasendurancecoaching.com/growth-circle/.

You can read the full blog here

You can watch the video version here

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

There is a lot more uses for AI for an endurance coach than just AI generated workouts and training plans.

Today we're going to dive deeper into how AI can be a game-changer for creating content in endurance coaching. This blog post is a continuation from last week, where we worked with an AI assistant, Chat GPT, and brainstormed a whole bunch of content ideas.

Our main aim, as endurance coaches, is to connect with potential customers by offering them valuable content online. This not only makes us more known in our field, but it also helps to establish trust.

The cool thing about AI is that it can help us generate a ton of ideas that will resonate with our target audience in our example — middle-aged men looking to get back into the world of fitness through running.

You can read the full blog here

https://trainingtilt.com/creating-blog-posts-with-an-ai-assistant

You can watch the video version here

https://youtu.be/ij6jvQ31F0I

Creators & Guests

• Cam Langsford @ Training Tilt - Host

Training Tilt is an all in one coaching and e-commerce platform that has everything you need to create, build, and grow your endurance coaching business online. You can learn more about Training Tilt here 

Since 2015 we’ve securely processed millions of dollars worth of coaching revenue through our Stripe integrations. It has always been a big part of our mission to streamline the operations of endurance coaching businesses to help them save time and money so they can get back to what they love. Coaching their athletes.

As a coach, you're the expert when it comes to guiding athletes to their personal best in endurance sports. But when it comes to the business side of coaching, we know it can be a challenge to juggle everything. That's where the power of online platforms like Training Tilt comes into play.

One crucial feature that can transform your coaching business is the ability to take recurring payments online. We've integrated Stripe into our platform to streamline your payment process and have your coaching operations all in one place.

Why is this such a game-changer? Here are five compelling reasons:

You can read the full blog here

https://trainingtilt.com/5-reasons-to-embrace-online-coaching-payments

You can watch the video version here

https://youtu.be/Xylsx6L9zn4

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

How do you win against AI Coaching?

I've been thinking a lot about AI and coaching lately. It's natural and reasonable to wonder about the future role of a coach.

Just to be clear, when I talk about competing against AI, I am specifically talking about the platforms and tools that try to replace the coach by coaching athletes directly. You should of course leverage AI to help you do things faster, easier and better.

Don't try to compete directly against AI. In other words, you won't beat AI coaching at it's own game.

Instead, focus on what AI can't do well and emphasize the unique value you bring as a coach.

The future of coaching isn't about competing with AI. It's about doubling down on what AI can't do: creating meaningful relationships, fostering trust, and building communities through shared experiences.

Let's explore how you, as a coach, can cultivate these deep relationships that make your clients feel valued—and why this human touch is irreplaceable.

In the episode we cover how promoting shared experiences can give you the competitive edge.

Including the following ideas;

1. Group Challenges: Build Unity Through Collective Goals

2. Share the Struggle: Virtual and In-Person Meetups

3. The Power of Stories

4. Create Buddy Systems

5. Coach-Athlete Adventures

You can read the full blog here
You can watch the video version here

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

As an endurance sport coach, it's important to have a strong online presence in order to attract clients and build your reputation as an expert in your field. While social media can be a useful tool for reaching out to potential clients and sharing your knowledge and experience, it is dangerous to rely on it too much. There are many compelling reasons why endurance sport coaches should consider owning all of their own content on a blog, podcast, or email newsletter.

You can read the full blog here

You can watch the video version here

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

Recently, I wrote a post about how some coaching platforms weren't operating in the best interest of coaches After that, I asked my email list to come and comment on one of my LinkedIn posts to help me get some traction. Only two people did. This made me realize something: not many coaches are using LinkedIn, or I hadn’t quite built enough credit with my audience yet. Probably a little bit of both.

I suspect most coaches are spending more time on platforms like Instagram, where engagement is high. This engagement feels great, but there is a problem. On Instagram a lot of people take small actions by liking, or commenting, but not big action, like booking a call with you to discuss your coaching.

I also recently wrote about charging premium prices and attracting higher-paying, less price-sensitive clients. So where are those clients? Probably on LinkedIn.

Instagram is flashy—it’s where you get likes, comments, and shares. But how often do those likes turn into paying clients? Sure, people might engage with your content more on Instagram, but LinkedIn users are more professional and less price-sensitive. They might not “like” your Instagram post, but they’re far more likely to book a call and become a customer.

Why LinkedIn Should Be on Your Radar

You might not think LinkedIn is the best place to share content, but LinkedIn users are actively looking for ways to improve their careers and lives, making them more likely to see the value in your coaching services.

LinkedIn hasn’t traditionally been the cool kid on the block, but that’s changing. It’s becoming more popular, not just for finding a new corporate job, but for connecting with professionals who are serious about personal growth and are willing to invest in themselves.

Instagram might give you more likes and views, but LinkedIn could give you “good” business. The people on LinkedIn are serious—they’re the ones who will read your posts, check out your profile, and reach out to learn how you can help them achieve their goals.

Patience Is Key

Building a presence on LinkedIn isn’t quick or easy. I’ve heard people say you might need to post 3-4 times a week for a year before you really start getting noticed. That feels about right to me. If it were easy and quick, everyone would be doing it. But if you’re patient and consistent, the rewards can be significant. Over time, you’ll build a network of connections who see the value in what you offer and are ready to invest in your services.

Instagram is great for show, but LinkedIn is where you can make the dough. If you haven’t already, it’s time to start treating LinkedIn as a key part of your marketing strategy. Your next high-paying client might just be one connection away.

It might be a good time to get started on LinkedIn, I’m trying to build up my own audience over there so please connect with me https://www.linkedin.com/in/camlangsford/

You can read the full blog here https://trainingtilt.com/instagram-for-show-linkedin-for-dough

You can watch the video version here https://youtu.be/jaybs5OxiCQ

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

For online and in person coaching businesses an essential marketing strategy is producing customized content for the audience you're hoping to engage with and convert into customers.

At its core, it's about being a beneficial presence online, to become more known, liked and trusted by those people you’d like to have as customers one day.

I've recently been exploring and leveraging Chat GPT, a powerful AI platform with impressive capabilities in content idea generation.

Listen to the episode, watch the video or read the full post to learn more about how to save time and generate some great ideas with AI.

You can read the full blog here

https://trainingtilt.com/generating-content-ideas-with-ai

You can watch the video version here

https://youtu.be/Dxpb7ZiYl40

Creators & Guests

• Cam Langsford @ Training Tilt - Host

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

Take, Take, Take, Quit

That’s how you can tell you might be attracting the wrong customers. They take, take, take, and then they quit.

You’ve probably had this happen with your coaching business.

A new client seems really excited, they signup, pay and you have a kick off call with them. They are full of questions and want your advice on this training principle and that new tech device, and the latest nutrition strategy. All seems well until training is due to start. For some reason they don’t start the training, or they do start but do something different to what you prescribed in their training plan.

In this episode we discuss 4 reasons why coaching businesses might be attracting the wrong clients and how to avoid it.

You can read the full blog here

You can watch the video version here

The other blog I mentioned in the episode 4 types of clients to avoid

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

Are you ready to expand your coaching business and reach new clients? In the first episode of our nine-part series, we dive into the power of strategic partnerships. Learn how collaborating with complementary businesses or brands can tap into established communities, creating valuable connections and boosting your visibility. 

1. Introduction to Partnerships
   • Definition: A partnership in coaching involves a collaborative relationship with businesses, organizations, or events that expands your reach by leveraging their audience and resources while providing mutual benefits.
2. Identifying Potential Partners
   • For endurance coaches: Consider local running stores, cycling shops, triathlon clubs, and event managers. Hosting events like a "Beginner's Running Clinic" can increase visibility for both your services and the partner’s products.
3. Benefits of Partnering with Industry Brands
   • Collaborate on content creation or promotions with brands related to nutrition, training devices, and sports gear. This can enhance your credibility and connect you with an audience that already needs these products.
4. Creating Win-Win Situations
   • A successful partnership should benefit both parties equally. Clearly articulate what you offer and expect in return to make the collaboration appealing and straightforward for potential partners.
5. Key Takeaways for Effective Partnerships
   • Ensure mutual value: Both parties should gain significantly from the collaboration.
   • Be clear and prepared: Articulate the value you offer and expect before reaching out.
   • Facilitate easy agreement: Present a clear, beneficial plan that saves potential partners time and effort.
6. Next Steps to Forge Partnerships
   • Identify and reach out to potential partners with a simple, effective proposal.
   • Follow up diligently to establish and nurture the partnership.
7. Tools and Resources
   • Use a platform like Training Tilt for efficient digital content and training plan delivery.
   • Keep track of your proposals with a dedicated spreadsheet and use digital templates for training plans.

Stay tuned for more insights in our series to transform your coaching approach and achieve sustainable growth through innovative strategies and practical tips.

You can read the blog version of this episode over at Training Tilt

Or you can watch the video version on Youtube here

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

Hey Coaches,

In this latest podcast episode, I dive into something that’s been on my mind: the business side of coaching. I share why coaches, especially in endurance sports, need to take their business acumen as seriously as their coaching expertise.

During my regular hunt for potential customers on LinkedIn, I stumbled upon Michelle Lake—a game-changing business coach specifically for endurance coaches. 🎯 She takes everything I’ve been trying to help you with to the next level.

We discuss four key insights from Michelle that really resonated with me:

1️⃣ Consistency in Content: Michelle emphasizes the need for coaches to be as consistent with their content as they are with their training plans.

2️⃣ Community Over "Online": The real magic of online coaching isn't the tech—it's the community you build among your clients.

3️⃣ Endurance in Business: Drawing parallels between endurance sports and the grit needed in business can reframe how you approach your coaching venture.

4️⃣ Pricing Strategies: Michelle reiterates a sentiment I share: when clients pay, they listen—and they pay attention.

You can follow Michelle on Instagram here.

Want to deep dive into all of this? Check out the full blog post.

I also mentioned a handy revenue calculator in the blog. It's a great tool for coaches who are serious about scaling their businesses. You can access the calculator right here.

Don’t forget to head over to Michelle’s Instagram for more content. Give her a follow, like her posts, and tell her I sent you.

Until next time, keep pushing your limits both on the field and in the office. 🏃‍♂️💼

You can read the full blog post here

Meet Michelle Lake - A Business Coach for Coaches

or watch the video version on Youtube

https://youtu.be/vSHRG08XFZI

You can find our "6 Figure Endurance Coaching Business" frame work and calculator here

https://trainingtilt.com/the-6-figure-endurance-coaching-business-framework

Sign up for a free trial of our coaching platform at https://trainingtilt.com/signup

Creators & Guests

• Cam Langsford @ Training Tilt - Host

Training Tilt is an all in one coaching and e-commerce platform that has everything you need to create, build, and grow your endurance coaching business online. You can learn more about Training Tilt here 

In this episode, I take a deep dive into why my content may seem mundane, ordinary, and downright boring. It's not about flash or dazzle; it's about the nuts and bolts that truly matter in running a successful business.

Topics Covered:

• The confession: why my social posts, podcasts, and videos might seem dull.
• How focusing on the daily grind in training, like nutrition and recovery, parallels the importance of seemingly boring content in business.
• Why "just getting by" shouldn't be your goal and how embracing the mundane can lead to significant success.

Links & Resources:

• Read the full blog post: Why I Write About Boring Sh*t
• Authentic Marketing Course for Coaches

Tune in and discover why the mundane is not something to overlook but to embrace. Your coaching business, like a well-trained athlete, requires attention to the not-so-sexy parts to truly shine.

Subscribe, rate, and review if you found this episode useful. Remember, sometimes the ordinary, boring stuff is what sets the foundation for greatness.

Creators & Guests

• Cam Langsford @ Training Tilt - Host

Training Tilt is an all in one coaching and e-commerce platform that has everything you need to create, build, and grow your endurance coaching business online. You can learn more about Training Tilt here 

🎧 Join us as we explore the diverse landscape of endurance sport coaching. Whether you’re coaching out of a love for the sport, or you’re mixing your passion with a dose of business acumen, understanding your current position is key to your evolution.

🔍 We dissect the characteristics of Hobbyist, Professional, and Transitional coaches:

🔥 The Hobbyist's fire is lit by passion alone, coaching for the joy and success of their athletes, often sidelining the financial aspect of their service.

📈 The Professional thrives on strategy and sees their passion for coaching as a part of a larger business model, aiming for both impact and income.

🔄 In the Transitional phase, coaches are on the brink of a pivotal transformation, moving from passion-led to profit-led. It's a delicate dance of self-discovery and business strategy.

🎥 Prefer video? Watch the video version on YouTube: https://youtu.be/l5ium9NEH4Y

🚀 Transform your coaching business with Training Tilt's comprehensive tools. Sign up for a free trial and start your path to financial freedom: https://trainingtilt.com/signup

📸 Credit to Michelle Lake, whose insights ignite change and growth in the coaching community. Follow her for daily motivation: https://www.instagram.com/coachmichellelake/

Content Marketing for Coaches: Build Authority & Attract Clients
Content marketing is one of the best ways for endurance coaches to establish authority, build trust, and attract new clients. In this episode, we explore how to create and share valuable content across blogs, videos, social media, and podcasts to connect with your audience and ultimately grow your business.

Key Topics Covered:

• Overcoming Resistance – How self-doubt, perfectionism, and procrastination hold you back.
• Don't Obsess Over Quality at the Start – Get your content out there and improve over time.
• Consistency is Everything – Content marketing works like training: structured and consistent.
• Preparation & Content Planning – Have a list of ideas ready to keep creativity flowing.
• Types of Content for Each Stage of the Buyer’s Journey: 
  • Awareness Stage: Educational blog posts, short videos, and training tips.
  • Consideration Stage: Case studies, deep-dive blogs, and webinars.
  • Decision Stage: Success stories, coaching comparisons, and behind-the-scenes content.
• Short vs. Long-Form Content – Use short-form for attention and direct to long-form for depth.
• Repurposing Content – Maximize reach by adapting content across platforms.

Key Takeaways:

• Content marketing builds trust over time—essential for attracting new coaching clients.
• Just publish! Quality improves with consistency and experience.
• Structure content like a training plan—scheduled and intentional.
• Use multiple formats (blogs, videos, podcasts) to reach different audience preferences.
• Plan ahead: Keep a running list of content ideas to avoid creative roadblocks.

Next Steps:

• Create a content idea list (Notion, Google Sheets, or a project management tool).
• Schedule time for content creation each week.
• Start small, stay consistent, and refine your approach as you go.

👉 Related Blog Posts:

• Selling Sawdust: Repurposing Your Content Efficiently
• Creating Blog Posts with an AI Assistant

You can read the blog version of this episode over at Training Tilt

Or you can watch the video version on Youtube here

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here

We've released a lot of features and improvements since our last update. Thanks to all our coaches who have contributed to the roadmap and the development of our platform so far. We've come a long way since our basic website builder and training plan builder in 2014. You can follow along with road map and progress here in our roadmap and feedback tool.

More details in the episode but here is a quick list of improvements:

1. Open workout view or analyze in new tab
2. Choose a "Sync From Date" for Group Plans
3. Configurable Performance Charts
4. Share Completed Activities
5. Suunto Integration
6. Wahoo Integration
7. Coros Integration
8. New Notifications View
9. Select Multiple Chart Ranges

You can read the full blog here
You can watch the video version here

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here