The Emily Osmond Show (Emily Osmond)
Explorez tous les épisodes de The Emily Osmond Show
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| 01 Nov 2022 | Listener fav: How Michelle McCarthy is on track to meet her corporate salary within one year as a brand designer | 00:00:31 | |
Welcome back to the show and to this special episode, which is one of the most popular from the past three years of The Emily Osmond Show. This episode is part of a four part series, where you’ll hear from one of my students in The Modern Marketing Collective about the biggest marketing strategies and mindset shifts that have contributed to their business growth and, importantly, their business enjoyment. This is such a great opportunity if you have listened to this episode before to take note of what stands out as you relisten. I often find that different parts of conversations will resonate with us depending on what we are going through at the time in our own business. So enjoy learning from these smart entrepreneurs and hearing their stories! _______ In this episode, I am chatting with the founder and creative director of Studio Danu and student of the Modern Marketing Collective, Michelle McCarthy. Michelle has built her graphic design studio in Melbourne and has brought together over a decade of experience in Australia, America and Europe to create a truly admired business that specialises in strategic design and bespoke branding. We chat about Michelle’s first year of business, leaving her corporate job, and branching out on her own. Michelle shares the challenges, lessons and most importantly, the mindset change she adopted to grow her business and bring in more clients. Michelle went from her lowest month to her highest month yet by shifting the way she consistently showed up for her business. Connect with Michelle McCarthy: Website: www.studio-danu.com | Instagram: www.instagram.com/studiodanu Free Online Class - The 3 Reasons Your Followers Aren’t Converting to Clients: https://emilyosmond.com/free Join The Modern Marketing Collective to get booked out with ideal clients: https://emilyosmond.com/collective Booked out with clients and want to scale your time, impact and revenue with an online program? Join the waitlist for Scalable Mastermind: https://emilyosmond.com/scalable Website: https://emilyosmond.com Instagram: https://www.instagram.com/emilyosmond | |||
| 27 Jun 2019 | Welcome to The Emily Osmond Show | 00:06:33 | |
Welcome to the Emily Osmond show - your place to learn how to market yourself online, find your tribe, and grow a business doing the work you love, on your terms.
As a blogger, presenter and marketing mentor, I understand the ups and downs that come with putting ourselves out there and running our own show. This podcast is here to take you behind the scenes and share the strategies to help you succeed. So, as the very first episode, I wanted to first of all say WELCOME to you and introduce myself! So listen on in…
This show is brought to you by my Instagram Freebies, which you’ll find at emilyosmond.com/free. Please take a few seconds to leave me a review, subscribe so you don't miss an episode, and be sure to take a screenshot of this podcast, upload it to your social media and tag me @emilyosmond so I can give you a shout out too! Until next time, remember connection over perfection, you’ve got this. and we’ll speak soon.
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| 17 Jul 2019 | Ten Ways To Boost Your Instagram Engagement | 00:11:09 | |
Today I’m coming at you with 10 WAYS you can get MORE engagement on your content!! Because the more engagement you get?
The higher in the newsfeed your post will be pushed by Instagram, and the more people will see it, leading to - you guessed it - even more engagement!! So how can you get MORE engagement on the next post you share? Allow me to let you in on 10 great ways! Leave a review and tell me your Instagram handle and your biggest takeaway from this episode and I’ll give you a shout out for your business in a future episode!
This episode is brought to you by my Instagram Freebies, which you’ll find at emilyosmond.com/free. Please take a few seconds to leave me a review, subscribe so you don’t miss an episode and be sure to take a screenshot of this podcast, upload it to your social media and tag me @emilyosmond so I can give you a shout out too!
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| 22 Jul 2019 | Five Musts for More Sales with Ashleigh Alsadie | 00:28:02 | |
SALES, HEY! That word can give us the hives just thinking about it We’re worried about coming across too strong or scared of being rejected - but this is a must-have conversation We spend so much of our time and energy as business owners on our marketing - and rightly so. Building our audience, sharing great content, and getting our name out there. But what happens when even while our audience is growing, the sales just aren’t happening? In today’s conversation, I’m joined by sales expert Ashleigh Alsadie (who you may recognise from her former acting days in Neighbours and City Homicide - that’s right, we have a celebrity in the house!!). As a speaker and entrepreneur, Ashleigh runs two sales-focused businesses, The Promo Donna and Sale Sistas. Ashleigh has supported solopreneurs through to corporate organisations in filling their sales pipeline and ultimately growing their bottom line. So listen in as Ashleigh Alsadie shares her five must-haves for more sales. | |||
| 29 Jul 2019 | Get Yourself On Camera | 00:12:27 | |
It’s time to talk VIDEO! It’s like the public speaking thing. 99% of us DREAD IT before we do it. And still dread it the next time and the next… Until we KEEP ON DOING IT and we realise… hmm I actually don’t mind this so much now... You know what, I DO feel more comfortable and a bit more natural… And I hate to admit this but I actually don’t mind this anymore… I kind of even ENJOY IT. Let’s talk about how to get you to that place! Also - I’m running a business retreat THIS OCTOBER in Trentham in Victoria! Find out the details at www.emilyosmond.com/retreat MY DETAILS: Website | Instagram | Free Resources Write me a review & I’ll give you a shoutout in a future episode! Subscribe so that you don’t miss an episode! Screenshot as you listen, share to your social media & tag me so I can repost! | |||
| 05 Aug 2019 | Play Big and Brand Bold with Suz Chadwick | 00:47:43 | |
I’m joined by biz coach and brand consultant Suz Chadwick who is a total cheerleader of women in business, the leader of her own community inside the Brand Builders Academy and the host of the Brand Builders Lab Podcast. Hear how Suz got her start, what she put her mortgage on the line for in the early days of her business, how to move past the fear of what other people think, and figuring out which advice to actually listen to, the question to ask yourself when things don’t work out, the realities of running events (and filling them), and Suz’s clever strategy to getting her book published that EVERYONE can use, which sums up when we should be asking ourselves “What Would Suz Do?” MENTIONED: The One Minute Commute by Robert Gerrish My episode on Brand Builders Lab Podcast: 7 Advanced Instagram Strategies
SUZ CHADWICK: Website | Instagram | Brand Masterclass | Brand Builders Lab Podcast MY DETAILS: Website | Instagram | Free Resources | Retreat HOW TO SUPPORT THE SHOW:
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| 12 Aug 2019 | Let’s Audit Your Instagram Profile! | 00:11:56 | |
It’s time to talk Instagram profiles and in today’s episode I’m here with you to help you audit your own! When someone searches for you on Instagram - or stumbles across you - they are going to quickly make up their mind whether or not they want to follow you. And one big factor that will help them make up their mind is what they see sitting in your Instagram bio. Your bio is a key part to get right if you want to attract your ideal audience and clients. It should quickly and clearly communicate to your audience what you are all about and why they should follow you (or not!). I am all about showing up on Instagram as people (not faceless companies) - and creating connections and relationships. Your Instagram bio can help you do this. So to make it super simple and actionable for you I have put together a checklist that you can use to audit your bio. Let’s get into it! Plus this October 25th to 27th I’m running a business retreat in the beautiful country Victorian town of Trentham. It’s an opportunity for you to spend a full weekend working ON your business and having me help you do it! The retreat is all about taking your business and your brand to the next level to help you create a stronger connection with your audience, a more premium experience and a more profitable business. Three deep dive workshops, a small group of amazing women in business, gourmet meals and two stunning venues including my amazing client Acre of Roses that we’ll be taking over for the weekend. To find out more go to emilyosmond.com/retreat. We have a few last spaces left so do book in quickly. MY DETAILS: Website | Instagram | Free Resources
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| 19 Aug 2019 | Behind the Business with Jess Worrall | 00:36:00 | |
In today’s episode I’m speaking with the AMAZING Melbourne family and newborn photographer Jess Worrall.
When I went to launch this podcast, I asked the members of my private coaching group, The Modern Marketing Collective, who they would love to hear on the show. And I won’t lie - I was a little surprised! I expected them to mention some of the “big names” that we’ve all probably heard of. But instead, they said they really would love to hear from others just like them who are in the trenches building their business. People who are “in the making” rather than those who have “made it”. People BEFORE they get to millionaire status with 50 staff! So I thought, who better to bring on than one of my own students, the very talented (and all round legend) Jess Worrall who I personally consider as having “made it” 100 times over, but who I know has so much to share as she continues to grow her business. In this episode I speak with Jess about how she has evolved her business over the past two and a half years, how she went from being overwhelmed and overworked to now working less, significantly raising her prices and attracting her ideal clients who *have* to work with her. So I hope you enjoy this episode as much as I loved speaking with Jess! JESS WORRALL: Website | Instagram | Freebie MY DETAILS: Website | Instagram | Free Resources | Retreat HOW TO SUPPORT THE SHOW: Write me a review & I’ll give you a shoutout in a future episode! Subscribe so that you don’t miss an episode! Screenshot as you listen, share to your social media & tag me so I can repost! | |||
| 26 Aug 2019 | How To Write Better Captions | 00:12:12 | |
Don’t you think we can forget that the captions WE engage with should be the type of captions we write ourselves?!! We think “oh I don’t want to bore people” or that a clever little phrase is the way to go because that’s what we see some other brands do. Or because the Kardashians just post an emoji that doing that must be best practice for us too. No no no! Instead of stating and telling, discuss, ask, invite, ENGAGE. As business owners, our captions are there to create a deeper sense of connection with our audience AND to generate engagement. Captions are conversations. And the more engagement our content receives, the better it will rank with the Instagram algorithm, meaning the MORE of our audience Instagram will show it to and the higher the chance of it being shown on the Explore tab too, to help us be exposed to thousands more people. But know it might seem hard to come up with great captions so let’s look at some tips in today’s episode! MY DETAILS: Website | Instagram | Free Resources
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| 02 Sep 2019 | Syncing your Business to your Cycle with Alisha Rose Kruger | 00:53:18 | |
When I launched this podcast, there were a few women who I knew I really, really wanted to bring onto this show. Alisha Rose Kruger was one of them. Alisha opened my eyes to the way our bodies and hormones as women are really working - even when we aren’t aware of it. And she’s taught me how we can use this knowledge to thrive in life and business. So listen in as we discuss what our inner seasons are exactly (if you haven’t heard of these before - prepare for your mind to be blown just like mine was!) and how we can use them to our advantage to avoid burnout, fatigue, our inner critic and more. WE MENTIONED: CLUE Period Tracking App FOLLOW ALISHA: Website | Instagram | Free Resources MY DETAILS: Website | Instagram | Free Resources
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| 09 Sep 2019 | Why I Wish I Had Niched Sooner - And My Advice To You | 00:15:14 | |
I'm not someone who tends to dwell on the past but when I am asked what I would do differently if I had my time again starting my business, it doesn’t take me long to respond! As my business developed in its first few years, I was offering a range of services (basically whatever I was asked for!). Branding, website design, copywriting, brand strategy, event marketing, social media strategy, social media management… But as the months passed, I had a feeling in my gut and underlying anxiety as well. I was asking myself “What do I want to be known for?”. And being someone like I know that you are too, who wants to achieve and wants to do big things, I just knew that what I was doing wasn't going to help me get there. I needed to get more focused, but I was resisting the advice that I was being given over and over again: Go all in on Instagram. Focus on just Instagram. Niche, Emily! And did I take that advice? Of course not - that would have been way too easy ;) It took me FOUR YEARS until I actually took on this advice to niche, after many months of feeling very anxious, lost, stuck and having a feeling in my gut that I wasn't on purpose. Finally, about 12 months ago, I decided it was well and truly time to take this advice on board and focus on JUST Instagram. I tweaked my messaging, starting saying no to jobs outside of this and really focussed on delivering great content based around Instagram... Wind forward to now, and niching has been the BEST move for my business. So even though you might be scared you'll lose work, even though you want to work with everyone (just like I did!) and even though you don't feel like you are an "expert" enough to claim that space (like I SURE did!)... I encourage you to do that scary thing and go "all in" on what really lights you up and the area you know you can help people in the most. Because niching DOWN will GROW your business. In this episode I discuss my advice to you for how to find your niche and why it might be one of the best business moves you make. MY DETAILS: Website | Instagram | Free Resources Write me a review & I’ll give you a shoutout in a future episode! Subscribe so that you don’t miss an episode! Screenshot as you listen, share to your social media & tag me so I can repost! | |||
| 16 Sep 2019 | Behind The Business with Kate Hodolic of Afternoon Pick Me Up | 00:50:45 | |
It’s our first podcast giveaway! To say a HUGE thank you for all of your support since I launched The Emily Osmond Show two months ago in July 2019, I’ve teamed up with Kate Hodolic who runs Afternoon Pick Me Up - which if you haven’t heard of before is an online gifting destination with the most stunning gift boxes centered around health, wellness and design. Kate and I have curated a special one of a kind "Entrepreneur Pick Me Up" box that we’re giving away to one person who has left a written review on the podcast! HOW TO WIN: One person who has left a written review on The Emily Osmond Show in Apple Podcasts will WIN this entire gift box! [HINT: Pop your Instagram handle and/or biz name in your review so I can contact you if you're the winner!]. Competition closes THIS Sunday 22nd September 2019. So click onto my podcast page in Apple Podcasts, scroll to the bottom of the screen, and under “Ratings and Reviews” you’ll see “Write a Review” - tap on that and get yours in! Now, there would be no other guest more fitting to speak to today than Kate herself! Kate has been running Afternoon Pick Me Up since 2016 and has just this year taken her business full time. So listen in as we go behind the business with Kate Hodolic!
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| 23 Sep 2019 | The Three Easy Ways I Leverage Instagram for my Business | 00:16:20 | |
First up, register for my FREE Instagram Stories Challenge HERE to bring the FUN back to Instagram Stories and learn how to maximise them for your business! Sometimes we can overcomplicate marketing. We can become overly focussed on the things that don’t move the needle forward, trying to figure out hacks and tactics, rather than work on simple strategies, because they seem just that: too simple to possibly work We can get stuck on what are really the little things like hearing we should use 11 hashtags versus 30… add the hashtags in a comment not our caption… I heard I should post 2 a day… I want more followers then I’ll have more sales… or we say we hate the algorithm. But in this episode I’m sharing with you the three super simple ways that I leverage Instagram to grow my business that EVERY business owner can use too. What I focus on that works without any special tactics or hacks. And it’s why I don’t buy into the algorithm hating. Instagram is a FREE platform for our business - seriously how LUCKY are we?! So let’s get into it! REGISTER FOR THE INSTAGRAM STORIES CHALLENGE HERE! MY DETAILS: Website | Instagram | Free Instagram Training
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| 30 Sep 2019 | A Conversation on Branding & Business with BuildHer Collective | 00:47:54 | |
First up, register for my FREE Instagram Stories Challenge HERE to bring the FUN back to Instagram Stories and learn how to maximise them for your business! This year I’ve had the pleasure of getting to know the ladies behind BuildHer Collective - Kribashini Hannon who has a Masters of Project Management - and Rebeka Morgan - who studies Construction Management followed by a Masters in Entrepreneurship - plus their great team. Their business, BuildHer Collective helps women take control of their build and make the build or renovation a rewarding experience through webinars, online courses, events and private consultations. Rebeka and Kribashini have also recently launched their own podcast: Building with BuildHer. I mentioned today’s episode was a little different to usual and that’s because we decided rather than record two separate chats for each other’s podcasts, we decided to create just one in-conversation style episode instead. We cover building a brand, building a business, and well, building! So listen in as I speak with two smart women who have a lot to share for all of us.. | |||
| 07 Oct 2019 | Simple and Easy Ways to Bring More Money Into Your Business Now | 00:09:32 | |
I've been having some discussions with the few ladies in my private community about some easy, no stress, ways to bring more money right away in their business. Sometimes, the opportunities are they but we overcomplicate things, thinking that we need to create a totally new offer or product. Well that’s not the case! With some smart and simple messaging and marketing, you can give your venue a boost, like, right now! In this episode we discuss:
Don't hold yourself back thinking, "I can't charge that much" or "I don't want to be salesy" or “I don't want people to think that I'm just trying to get money from them". You have a business, you are allowed to sell! So listen in! MY DETAILS: Website | Instagram | Free Resources
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| 14 Oct 2019 | Behind the Business with Kate Robinson | 00:32:43 | |
Just how does one hit their annual revenue goal just a few months into the year? What does it take to achieve this ourselves? And what can we learn from those who’ve gone before us? Well today, I’m bringing a very special guest onto the show to answer that question. Kate Robinson, who you’ll find on Instagram @katerobinsonphoto is one of my students inside my online program The Modern Marketing Collective, where I teach women how to book more of their ideal clients through Instagram. (Go to emilyosmond.com/waitlist to join the waitlist for when doors next open!). Kate is a wedding photographer with more than 10 years of experience, 150 weddings under her belt and features in Style Me Pretty, Ruffled Blog and more, she creates timeless images for modern couples. Passionate not only about wedding photography, but making a positive impact in her couples’ lives by sending them different resources to strengthen their relationship for a long lasting marriage, Kate has successfully re-launched her photography business in 3 different cities, has 2 kids and a cute husband who is a Scientist. By May 2019, Kate had already achieved her annual bookings goal. (We recorded this a few months ago to put our discussion into context). So without further ado… let’s bring on Kate to go behind her business! MY DETAILS: Website | Instagram | Free Resources
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| 21 Oct 2019 | The Four Types of Content Every Business Needs | 00:22:32 | |
It has really never been easier for us to share our message. In the good old days, we relied on advertising and working with publicists to actually get our messages out there and while they are still fantastic ways of reaching our ideal customers, we have the power to share our own messages directly and have conversations with our audience for free through social media. How lucky are we?! But despite this, it's actually not any easier to stand out and have cut through in the market and in some ways, it’s harder than ever to make an impact with our audience because there is so much noise out there. So how can we actually attract that attention from the right people, maintain that attention and turn it into results for our business? In this episode, we're looking at the four types of content for us to share on our social media PLUS some of the common content sharing mistakes business owners make. Let’s get into it! MY DETAILS: emilyosmond.com | @emilyosmond | Free Resources
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| 29 Oct 2019 | Money Mindset with Clare Wood | 00:45:18 | |
As hard as it might feel sometimes, in business we have to learn how to not only be comfortable with pricing, selling and money, but also in control of it. Depending on your personality type, you might dig your head in the sand and rely on other people to manage the finance side of things for you. You might keep your finances at arm’s length just hoping they are going ok, but feeling disempowered and like they are just something you don’t “get”. Or you might hold onto your money so tightly, scared that it will run out and therefore limiting the amount you invest in yourself and your business. With money comes so much baggage when it comes to our mindset, and today’s guest is someone who - just like me - is constantly working on her own relationship with money. Clare Wood is a business coach who has helped many women grow their service based businesses, through one-off sessions and ongoing coaching to help guide them to success. Clare has been able to TRIPLE her prices within a year through working smart, focusing on strategic marketing and investing in herself and her business. In this episode we are going to hear the common traps we are business owners fall into when it comes to our money mindset, along with practical solutions that will help us move past our money blocks and start earning more. Clare recently launched a podcast, The Clare Wood Podcast - and I am actually her guest on the show today! You can find Clare at clarewood.com.au, on Instagram at @clare_wood_coach and also make the most of her free business building resources at clarewood.com.au/free-stuff. So without further ado, let’s dive into today’s conversation about Money Mindset with Clare Wood. MY DETAILS: emilyosmond.com | @emilyosmond | Free ResourcesHOW TO SUPPORT THE SHOW
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| 05 Nov 2019 | What I Learnt From Running A Business Retreat | 00:16:51 | |
This episode is a little different to normal. I ran my first ever business retreat a couple of weeks ago now, and I recorded this episode with many thoughts and feelings very fresh in my mind. It’s more pondering in style than an episode that’s very structured. This is because I wanted to take the opportunity to speak out my thoughts, reflections and learnings and share these with you. So listen in to hear about where the idea came from, what I was most nervous about going into the event, how and why the workshops I designed and ran during the retreat were different to any I’d run before and what the outcome of the retreat was personally for me. And if you’d like to be the first to know about my future events, join the waitlist here. MY DETAILS: emilyosmond.com | @emilyosmond | Free Resources HOW TO SUPPORT THE SHOW
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| 11 Nov 2019 | Behind the Business with Tanya Harrison | 00:33:55 | |
Have you ever wondered what launching an online store involves? Been curious about what the first year in business can look like as an e-commerce entrepreneur? Or perhaps wanted to know what strategies work best when it comes to building an audience and making more sales? Well today’s guest will help answer those questions. As one of my students inside The Modern Marketing Collective, Tanya Harrison launched Raja Homewares, a beautiful online store that offers rattan furniture pieces for nurseries, in December 2018. In our conversation, Tanya shares what her expectation was when she “launched” her online store, versus what the reality looked like and what she wished she had done differently looking back. Tanya lets us in to her process of sourcing and even designing products, and how she has grown her Instagram to almost 13,000 followers within a year, with sales now coming in more consistently and frequently too, through strategies collaborations, giveaways and showcasing at events. So enough from me, let’s hear from Tanya Harrison, who you’ll find online at rajahomewares.com and on Instagram at @rajahomewares. MY DETAILS: emilyosmond.com | @emilyosmond | Free Resources HOW TO SUPPORT THE SHOW
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| 18 Nov 2019 | Which Instagram Personality Are You? | 00:15:31 | |
Before we dive into this episode, I’m so excited to tell you that I just reopened doors for enrolment to my private coaching group The Modern Marketing Collective. Are you a sole trader or small business owner who's ready to book more clients WITHOUT sharing more content or needing more followers, but you know you don't really have a solid strategy in place when it comes to Instagram for business growth? Then go to to emilyosmond.com/collective to enrol! In this episode, I’m going to walk you through the four main personality types I’ve come across over the years, when it comes to using Instagram. I’ll highlight what your superpowers are, what you need to look out for, a mindset shift to make, your Next Best Post AND your unique 7 Day Challenge to supercharge your results! So pause me, go to emilyosmond.com/superpower to find out YOUR Instagram Personality then come back here and let’s dig in! | |||
| 25 Nov 2019 | Scaling for Success with Tina Tower | 00:41:40 | |
Meet Tina Tower: a woman who started her first business at age 20, grew it to a national franchise business, went on to sell it - after realising it actually wasn’t the business of her dreams. Tina is now is a business coach and she helps other women to package their expertise into online courses, speaking, content, podcasting and credibility. Now, with a small but mighty team, and more profitable business, Tina is an example of why bigger isn’t necessarily better (or happier!) and why "revenue is for vanity, profit is for sanity!". We explore how all of us can start scaling our businesses, including how to create systems - and why these are important, where to start when building our team, how to figure out what roles to fill and what tasks to keep to ourselves, plus the biggest lesson Tina has learnt in business so far. We recorded this episode on the launch day of Tina’s new (and first!) book, One Life: How to Have the Life of your Dreams. So head to tinatower.com to get your hands on it. Plus, if you’re a sole trader or small business owner who understands how powerful Instagram is for building a community, are ready to get serious about booking more of your ideal clients, and know you can get to where you want to be so much easier and quicker with a mentor and a proven system to follow, and a community of other positive, growth-focussed business owners, then my private online program The Modern Marketing Collective could be the right fit for you. You’ll have access to my Instagram Sales System that’s helping my students have their biggest months of sales to date, mentoring from me, and access to exclusive in-person events. Go to emilyosmond.com/collective to join us. MY DETAILS: emilyosmond.com | @emilyosmond | Free Resources HOW TO SUPPORT THE SHOW
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| 02 Dec 2019 | The Power Of Your Email List | 00:20:22 | |
Email marketing is "dead". I don’t want to come across as “spammy”. No one reads their emails anymore... The negativity can be pretty big when it comes to email marketing. Maybe it’s because email doesn’t seem as fun or as easy as posting on social media, or because we don’t have that instant feedback from our audience, or because there is a sense of extra technology involved. But so many small business owners are nowhere near using email marketing as much as they could be to grow their business. At this point, you might be thinking, “Aren’t you all about Instagram, Emily?”. Well no. I don’t care about Instagram in and of itself. I care about what works for small business owners. Right now, that’s Instagram with a strategy, and email goes hand in hand with it. In this episode we discuss:
PLUS, enrolment is open for just THREE MORE DAYS to The Modern Marketing Collective!! If you’re ready to put a strategy in place for your Instagram and deep dive with me into growing your email list and creating content your audience actually want to consume, then go to emilyosmond.com/collective to enrol! MY DETAILS: emilyosmond.com | @emilyosmond | Free Resources HOW TO SUPPORT THE SHOW
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| 10 Dec 2019 | Behind the Business with Bridget Murphy | 00:38:43 | |
Today I’m introducing you to someone I have loved getting to know over the past couple of years and who has so much to share for others who are starting their business: she is Bridget Murphy. I met Bridget a couple of years ago during a strategy session together, and since then, Bridget and I have been working together inside my online program, The Modern Marketing Collective, where I have absolutely loved seeing her build her confidence and direction with her marketing and really play a bigger game with her business. Bridget Murphy is a Certified Holistic Health Coach and meditation teacher who grew up in country Victoria and is now based in Melbourne. She specialises in helping women avoid and overcome burnout, pulling from her own experience, which you’ll hear a little about today. In this episode, we step through what the first 18 months in business have looked like for Bridget, the lessons learnt, the momentum built, and how Bridget has got to her biggest months in business and beyond. So go to emilyosmond.com/waitlist to be notified when we next open for enrolment to The Modern Marketing Collective and without further ado, let’s bring on Bridget Murphy... BRIDGET’S DETAILS: thetruestyou.com.au | @thetruestyou MY DETAILS: emilyosmond.com | @emilyosmond | Free Resources HOW TO SUPPORT THE SHOW
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| 16 Dec 2019 | My 2019 Year in Review | 00:30:14 | |
Welcome to this episode, which is my 2019 Year in Review. I know that I love listening to this style content content from other people. So it was something that I wanted to record for you. But it's a little bit nerve wracking because it's pulling back the curtain into sharing what's going on in my business, what happened this year, what I learnt and what I want to do better at. I cover my first year of running an online program, how much I invested in Professional Development and my approach to it, what beliefs I needed to change when running my retreat, starting this podcast and guest speaking, what a major highlight of this year had been, how my team has changed and grown over the past 12 months, what I invested in when it came to my personal life and what I want to do better at in 2020. I hope you take something out of this episode that’s helpful for your business too. So let's get stuck in! MY DETAILS: emilyosmond.com | @emilyosmond | Free Resources HOW TO SUPPORT THE SHOW
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| 23 Dec 2019 | Grow your Profits with Melanie Miller | 00:43:45 | |
I’m the first to admit that I used to avoid the numbers side of business. I could feel quite anxious about it. I mean I was always the humanities girl and never the maths student. Which of course, I now know, was just an excuse (I wonder if you have a few of those too?!). I avoided looking too much at my numbers and hoped, somehow, it would all work out. Until I realised I needed to get serious about my business if I wanted to meet my goals, which meant taking my finances seriously too. In this episode, we have the brilliant Melanie Miller who specialises in dishing up the hard, unsexy truths of business to women. You’ll hear the event that happened in Melanie’s life that strengthened her resolve to help more women get in control of their finances, and create, as she calls it, Profitable, Liveable and Loveable businesses both off and online. Today Melanie has a thriving online business, called Profit Lovers, a community of more than 8000 female entrepreneurs and is living nicely in what she calls her business "sweet spot". So, let’s bring on Melanie Miller to share how we can create more profit in our business - I know you’re going to love this episode! WE MENTIONED:
MELANIE MILLER’S DETAILS: theprofitlovers.com | @profitlovers MY DETAILS: emilyosmond.com | @emilyosmond | Free Resources HOW TO SUPPORT THE SHOW
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| 31 Dec 2019 | My Business Plan for 2020 & How to Create Yours | 00:27:25 | |
Consider this episode the sequel to my previous solo episode: Episode 24 - My 2019 Year in Review. I’m a planning nerd. I LOVE planning. Holidays, parties, and of course businesses. So come with me as I take you through my plan for my 2020 and how I create it. I share what I do before I start planning, how I come up with my revenue goal - and how you can too, how I recommend creating your goals and what I’m focussed on growing this year, advice for your marketing channels, and the activity I do to beat the overwhelm and keep momentum. MY DETAILS: emilyosmond.com | @emilyosmond | Free Resources HOW TO SUPPORT THE SHOW
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| 07 Jan 2020 | Knowing Our Body to Better Our Business with Jema Lee | 00:50:31 | |
Let’s start with some honesty here. How many things do you do at the EXPENSE of your health? What do you prioritise AHEAD of your health? How often do you find yourself saying, "I just need to get this done"... "this project finished"... "this quote out"... and THEN I’ll focus on my health, on getting fit, or eating well? What if instead, we understood more about how our bodies work? And what if our bodies could actually HELP us be better, achieve more and thrive more in our day to day and in our business? In today’s episode, I’m joined by Jema Lee of www.wellsome.com and @wellsome_jemalee on Instagram. Jema is a women’s cycle health educator whose work helps to reconnect women with their bodies and find their unique flow. In our discussion we cover:
JEMA’S DETAILS: wellsome.com | @wellsome_jemalee | Free Cycle Tracker MY DETAILS: emilyosmond.com | @emilyosmond | Free Resources HOW TO SUPPORT THE SHOW
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| 13 Jan 2020 | Should You Create An Online Membership? | 00:24:15 | |
Did you know that acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one, according to the Harvard Business Review? And it makes sense: you don’t have to spend time and resources to constantly attract new clients: instead you get to focus on keeping your existing clients happy. So what would it look like if 97% of your clients paid you again next month? This is the business I have created with my online membership. About 18 months ago, I was only offering one to one services. I really had no idea or experience in the online business world. But I knew the way I was working wasn’t making me happy. I wanted to work with more people, but my time was capped out. I also wanted freedom to work when I wanted to, to work from where I wanted, and for most of my time to be spent teaching and supporting. And of course, I wanted to grow my revenue too without needing to put in more hours. Within a year, I grew my membership to a six figure income stream in my business, and have the freedom to work from where I want to, when I want to AND really love the work I do. In this episode we are going to look at if an online membership could be a great fit for you, and what questions you need to ask yourself to find out. We cover:
This episode is brought to you by my new online program, Scalable, where I’ll teach you how to map out, create, launch and sell your first online membership. Go to www.emilyosmond.com/scalable to enrol. | |||
| 20 Jan 2020 | Choosing A Perfect Topic For Your Membership | 00:13:51 | |
In last week’s episode, we explored why creating a profitable online membership is the most powerful way to scale your time, impact and income and create predictable, recurring profit each month. And I loved hearing your ideas for your own membership - from public relations, to French language, dog grooming, Pilates teachers and more. And today, we’re going to nail your membership topic. We’ll discover:
This episode is brought to you by my new program Scalable, where I’ll teach you how to plan, create and launch an online membership in six weeks - sharing what I learnt (and what I did wrong) taking my membership to a six figure revenue stream in my business. Scalable is now open for enrolment with a special launch-only price available only until February 2nd. I’m also running special free online masterclasses this week and next where I’ll take you through The 3 Essential Steps to Launch a Profitable Online Membership. So click here to register your place. | |||
| 27 Jan 2020 | The 3 Step System to Launch a Membership | 00:23:17 | |
Welcome to the third and final special episode in this membership series! Over the past two weeks, we’ve looked at whether an online membership could be the next best step for you, and how to choose the perfect topic for your own membership. Today, we’re exploring the 3 essential steps to launching a successful and profitable membership. Just a reminder that this series is brought to you by my brand new program called Scalable, which starts on February 3rd, where I’ll teach you step by step how to map, create and launch your own online membership. I’ve been welcoming the most amazing women from all different industries with a vast range of membership topics, but the one thing they have in common is that they want to create an asset in their business to scale their time, their impact and their profit, working when they want from where they want. Go to emilyosmond.com/scalable to enrol for our special launch price! And if you’d like to discuss your membership with me, just send me a message on Instagram (@emilyosmond). Now let’s get into the show! | |||
| 03 Feb 2020 | How To Boost Your Productivity & Beat Distractions | 00:18:19 | |
Above anything else, time is often the number one challenge we face as business owners. Which is kind of ironic, because for so many of us, the very reason we started our business was to have more flexibility with our time, to be in control of our time, and ultimately have MORE time for the things we love. But in reality? We’re feeling stuck and pretty overwhelmed in trying to grow our business, and there just doesn’t seem enough time to get everything we want to do done. We can’t figure out what to focus on, we move between different projects and tasks, and by the end of the day, when we feel as though we have run out of time AGAIN, and been so busy, there realistically hasn’t been a whole lot of progress made with our business. So what do we do? How can we be more productive with our time? How can we cut out the distractions that are eating into the limited time we have? And how can we move faster - and more focussed - towards our goals? Well, that’s what this episode is all about! MY DETAILS: emilyosmond.com | @emilyosmond | Free Resources | |||
| 11 Feb 2020 | The Business of Blogging with Jen Bishop of Interiors Addict | 00:29:08 | |
If you don’t yet know the powerhouse I am interviewing today, allow me to acquaint you! This is a woman who started a blog as a hobby in 2011 and now runs one of Australia’s leading interiors platforms, receiving 100,000 unique readers on her site each month. This blog has been her full time business for eight years now, and has been featured in A Current Affair, Sky News, Real Living, Belle and more. She’s down to earth, a fellow Brit (I wish I had my accent still!), a mum to two young sons and is currently renovating her Sydney home with husband Damian. So who is this woman and what exactly is her blog? Allow me to introduce you to the brilliant Jen Bishop of theinteriorsaddict.com. Jen and I are both speaking at the Australian Gift and Homewares Association Sydney Gift Fair, which is on February 21st to 24th at the Sydney Showground at Sydney Olympic Park. The Fair is perfect for retailers, stylists, decorators, corporate buyers, designers and event planners, so if you are mad about design and retail, like me and Jen, come along and join us at the AGHA Sydney Gift Fair 2020. Go to agha.com.au to register for free now and be sure to check out the free Masterclass schedule to join our sessions. | |||
| 18 Feb 2020 | My January 2020 Review | 00:18:17 | |
In this first month in review episode, I share the biggest lessons, challenges and experiences I’ve had during January 2020. But what I cover is relevant no matter when you listen because the insights are timeless and as entrepreneurs we never stop learning more about ourselves and growing. So join me in this conversation. I also have a free Instagram class where I teach the 5 Step Instagram Sales System to help you grow your business using Instagram, without sharing endless content or needing thousands of followers to get there. Go to emilyosmond.com/free to register now. | |||
| 24 Feb 2020 | Insider Public Relations Tips with Alicia Penhorwood | 00:35:46 | |
Whether it’s landing a magazine cover or planning a major media launch, today’s guest has done it all and she is here to help you achieve Public Relations success for your business. Alicia Penhorwood is the Founder and Marketing Strategy Coach at Harper Collective, where she helps brands to get their message out into the world so that they can connect with their dream customers and grow a business that truly fulfills them. So listen in to find out the biggest mistakes that people make when it comes to PR, what small businesses need to have in place before they start pitching to the media, how and what exactly to pitch along with the art of the follow up. Plus, we’ll explore how you can maximise PR coverage after you’ve secured it. This episode is brought to you by my free online Instagram training where I share the 5 must-haves for an Instagram strategy that connects and converts. Register now at emilyosmond.com/free. | |||
| 05 Mar 2020 | How To Win With Instagram in 2020 | 00:14:25 | |
There is a lot of confusion and mistruths about marketing out there! In fact, I was speaking at an event about Instagram just recently and one of the attendees put up her hand. She said that she feels overwhelmed by trying to keep on top of Instagram. So I asked her: “how often do you think you should be posting?" Her response? She said that just a few months ago at another Instagram training that was told she “must post on Instagram 3-5 times a DAY if she wants to succeed”. No wonder she was overwhelmed! So in today’s episode, let’s set the record straight about what you should be focusing on for your Instagram - and what advice you can forget as we cover the biggest trends and strategies for your Instagram marketing in 2020. Register for my free training where you’ll learn the 5 Step System to grow your business using Instagram - instead of wasting time on there! - at emilyosmond.com/free. And send me a message on Instagram @emilyosmond to ask me a question for an upcoming Q&A episode! | |||
| 09 Mar 2020 | From Hobby To Business Mindset with Naomi Irvin | 00:25:18 | |
I’m really excited for you to hear from today’s guest. Naomi Irvin is the owner-operator of In Your Element – a group fitness, personal training and wellness coaching business based in Ballarat, Victoria. Naomi is one of the founding members of my online marketing program, The Modern Marketing Collective, plus she attended my first business retreat, held in 2019. In the last financial year, Naomi experienced a 35% increase in her PT income, implemented strategies to improve the ease and profitability of her business, while creating more time for herself, other projects and her family. With a philosophy that total fitness is physical, social, emotional and mental, Naomi aims to create non-competitive environments where women of all fitness levels can come and exercise for the physiological benefits, the chance to connect with other people, improve mental clarity and positive thinking, and build confidence. Go to emilyosmond.com/retreat to join the waitlist for this year’s business retreat which is on from the 2nd to 4th October in Trentham, Victoria and connect with Naomi at @be_inyourelement on Instagram and at beinyourelement.com.au. Now let’s bring on Naomi Irvin! | |||
| 16 Mar 2020 | My February 2020 Review | 00:16:06 | |
Join me as I share the learnings, challenges and results I’ve had during February 2020. I discuss how much I spent - and why - to attend a business retreat, what mindset challenges I’m working on, what my business has brought in this year so far and from what, plus where I’m investing my money. Go to emilyosmond.com/free to join my free Instagram training. And connect with me on Instagram @emilyosmond. Support the show:
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| 23 Mar 2020 | Navigating Covid-19 As Small Business Owners | 00:14:07 | |
I recently saw someone write in a Facebook Group, “no one is going to be buying right now so I'm going to stop everything”. What that signals to me is her own mindset and her own belief rather than necessarily the reality. The fact that she is just going to stop all of her marketing, stop selling and close down her business because she believes that no one is going to buy from her right now. It is actually up to your customers whether they buy from you right now or not. Don’t make that decision for them and don't shortchange yourself by assuming that no one is going to buy from your business right now. I understand that day by day and almost hour by hour, there are measures being put in place by the federal, state and territory governments, which means that some businesses do need to close down. But if that's not you, then don't just decide you're going to stop serving and stop selling. I understand that perhaps you have a sense of guilt or shame around marketing and making offers and selling right now. Let me make a point here: you can profit through this and that's very different to profiting from this. And so just know that it's okay for you to keep making money right now. Even if other people are struggling, it's okay. And in fact, the economy needs us to keep marketing and to keep selling and to keep that money changing hands and to give our customers a reason to spend. In this episode I share some approaches that we can be using to navigate during this time. Join The Modern Marketing Collective and learn how to market your business online. Enrol in Scalable to create, launch and scale an online membership. Connect with me on Instagram @emilyosmond Enjoy my freebies at emilyosmond.com/free | |||
| 25 Mar 2020 | It's Time To Quit Waiting For Permission | 00:04:12 | |
It’s time to quit waiting for permission. I know I’m guilty of looking around to check what others are doing before acting myself. Of holding back and waiting for others to go first to give me permission. Which can mean I sit on decisions spending so long trying to figure out what the right approach is based on others’ actions and opinions. And get stuck there swinging back and forth between options. But that’s not leadership. And not trusting myself. That’s not giving myself credit for my own unique beliefs, ideas and gut feelings. AND that’s assuming that others know the ‘right way’, when really there is none. There is no right way. “I spend an insane amount of time wondering if I’m doing it right. At some point I just remind myself that I’m doing my best. That is enough.” We need to tune into what we believe is the best approach. And take action even though we fear getting it wrong. Because the thing is, we will make mistakes. Some people aren’t going to like what we say or stand for or do. They will think it, they will say it, they will tell others, and they will tell us. But that’s the trade off standing up, taking action and being a leader. What decision do you need to make today? Give yourself permission to stop holding back, waiting and believing that others know best. You have the answers. Trust yourself, back yourself and commit to action.
Join The Modern Marketing Collective and learn how to market your business online. Enrol in Scalable to create, launch and scale an online membership. Connect with me on Instagram @emilyosmond Enjoy my freebies at emilyosmond.com/free
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| 30 Mar 2020 | Creating An International Bridal Brand with Anna Campbell | 00:50:15 | |
Welcome back to the show. I hope you’re holding up ok. If you haven’t, I encourage you to go back and listen to Episode 38: Navigating Covid-19 as small business owners for some strategies and approaches that we can use to navigate this time. I’m also sharing some tips and resources on my Instagram feed and Stories so come over and follow me @emilyosmond and don’t hesitate to reach out via message if you’d like me cover any questions you have. Today I’m bringing you a conversation that was recorded a couple of months ago, with Australian designer Anna Thompson of Anna Campbell. You have no doubt, whether you’ve realised or not, seen Anna’s wedding dress designs on your Instagram feed, in magazines and worn by someone you know. Anna and I actually went to the same school, but in different years, but it wasn’t until a few years later that we first properly met. I had not long started my business, and I was consulting to a venue for their marketing. We wanted to increase the brand’s wedding bookings and so I contacted Anna’s team to pitch an idea: for Anna to photograph her latest collection at the venue, and be the guest of an ‘in conversation’ evening. To my delight she said yes, and I revelled in spending the day with this very down to earth, kind and humble soul. We’ve since reconnected and I knew Anna was someone who would bring so much insight to this show. Launching the Anna Campbell brand at the age of 19, as you’ll hear in this conversation, there have been many evolutions and twists and turns. Today, with world wide stockists, dozens of accolades to her name and media features, it’s the unwavering resilience that is truly at the essence of the Anna Campbell brand. I'm thrilled to have had the opportunity to sit down with Anna in her Brunswick headquarters, with her team working away around us, to talk about all things creating Anna Campbell. Anna can be found here: Website | Instagram | Pinterest ---- Join The Modern Marketing Collective and learn how to market your business online. Enrol in Scalable to create, launch and scale an online membership. Connect with me on Instagram @emilyosmond Enjoy my freebies at emilyosmond.com/free | |||
| 02 Apr 2020 | Rethinking Comparison and Competition | 00:11:56 | |
It’s true that other people’s success can sometimes bring out some not so positive feelings in us. I’ve certainly got stuck for far too long in anxiety and low self confidence after comparing myself to others. And even with the support of friends who remind us we shouldn’t compare ourselves to others, and that we are doing great, it can be hard to snap out of these feelings. BUT what if other people’s results didn’t impact how we feel about ourselves? And what if they actually helped us to achieve greater things too? In this episode we’ll explore how to rethink comparison and competition.
Connect with me on Instagram @emilyosmond Enjoy my free resources at emilyosmond.com/free | |||
| 07 Apr 2020 | My March 2020 Review | 00:09:14 | |
Join me as I share the learnings, challenges and wins I’ve had during March 2020. I discuss how Covid-19 has impacted my business, what I’m focussing on, and the mindset shift that’s helping me right now. Click the link in my Instagram bio @emilyosmond to register for the free online Instagram Workshop where you'll learn how to power your holistic online marketing strategy using the power of Instagram. | |||
| 14 Apr 2020 | Business After Burnout with Angela Ceberano | 00:41:51 | |
Today’s guest carved out her career by always being “on” and working relentless hours. But when a serious health condition forced her to slow down, what happened next? And what did this mean for how she went on to design her life and business? Angela Ceberano is the founder of public relations agency Flourish PR, with a team of more than 10 and clients across Australia in the entertainment, lifestyle, property and tech spaces. But after Ange was diagnosed with life threatening pneumonia in 2017, after 15 years of being ‘always on’, she realised something had to give and set out to find a hobby that would force her to switch off and have some quality, 'me' time away from the office and away from her phone. It was here that she discovered her love of horse riding, which led her to her horse, 'Marco', who she credits for saving her soul. The experience inspired Angela to bring to life the first ever Australian made luxury equestrian-inspired candle range, Marco & Co. by Angela Ceberano. Now, she runs two successful businesses and is learning to master the idea of balance, living life after burnout. Let’s welcome Angela Ceberano to the show! | |||
| 14 Apr 2020 | Five Steps To Test A New Business Idea And Make Sales Fast | 00:10:57 | |
Right now, you might be wondering how you can adapt your business to thrive during the current Covid-19 pandemic. You may be mapping out ideas and making plans. But I want to show you how to start making sales sooner by validating your idea, and why selling before you create is the answer to success. In my online marketing coaching group The Modern Marketing Collective, many of our members are pivoting and creating new approaches to their business. Some are going from in person service offerings like photography and videography to offering online DIY consultations, retail owners are creating online stores and selling online for the first time, and others creating online programs to share their expertise in more scalable and far-reaching ways. So I put together a bonus Business Starter Toolkit for them, to help those brand new in business to get started sooner, and others who are pivoting to enjoy more success quicker. One of the lessons I’ve developed for my students is how to validate their offer - and I want to share some of the key takeaways with you in this episode. By the way if you want to turn your online marketing into a sales system for your business and get to your biggest months in revenue using strategic content and tactics that actually work, go to emilyosmond.com/free to register for my free online training. And if you want to learn how to turn your knowledge into an online program, create recurring revenue each month, and work from where you want, when you want, message me on Instagram @emilyosmond with “scalable” and I’ll ask you some specific questions to work out if my high level program, Scalable, is the right fit for you. | |||
| 16 Apr 2020 | What the Australian Government Support Packages Mean For Your Business | 00:42:40 | |
Tune in to this discussion with Melanie Miller of The Profit Lovers as she explains what Australian government support packages are available for small business owners and sole traders during the Covid-19 pandemic. Please note: This episode was recorded on 14th April 2020. The contents do not constitute legal or financial advice, are not intended to be a substitute for legal or financial advice and should not be relied upon as such. You should seek legal, financial or other professional advice in relation to any particular matters you or your organisation may have. Resources mentioned: Register for Job Keeper payment here. Job Keeper information here. Information on Cash Flow Booster for Employers (this INCLUDES sole traders) here Accessing Early Super Payment here. State by State information here. Job Keeper + Code of Conduct for Commercial tenancy here. Episode 25: Grow your Profits from Melanie Miller - listen here. | |||
| 20 Apr 2020 | 5 Ways To Balance Social Media and Mental Health | 00:13:45 | |
There’s no denying the power of social media as a small business owner. We all know it’s extremely powerful to build your brand, connect with existing and potential customers, and generate sales. If we look at Instagram in particular, after first discovering a brand 79% of people searched for more information, 65% of people visited that brand's website or app and 46% purchased from that brand online or offline. However, studies also link Instagram to anxiety and depression and even if it has been more minor in its effects, many of us have felt some not so positive feelings from our social media habits. So how can we as business owners, for whom social media is a crucial business tool, balance its use with our own mental health? As someone who is prone to feelings of anxiety and who has suffered from depression, I’ve learnt my own ways to protect myself and make social media use a more positive and productive experience - and today I want to share five of those with you. Free Online Instagram Strategy Class If you want to turn your social media efforts into an effective strategy that actually grows your business, you’re going to want to register for my free online class - just go to www.emilyosmond.com/free and choose from one of the upcoming times. Follow me on Instagram and let me know you listen to the show! @emilyosmond | |||
| 23 Apr 2020 | How Vulnerable Should You Be On Social Media? | 00:05:35 | |
One of the questions I get asked the most when speaking at events and inside my own paid coaching communities is what the balance should be between personal and business content on social media.This is almost always followed up with “I’m a private person so I don’t want to share things about my personal life”. In this episode, I answer that question. Free Online Instagram Strategy Class If you want to turn your social media efforts into an effective strategy that actually grows your business, you’re going to want to register for my free online class - just go to www.emilyosmond.com/free and choose from one of the upcoming times. Follow me on Instagram and let me know you listen to the show! @emilyosmond | |||
| 27 Apr 2020 | The 7 Profit Pillars of Business with Angela Henderson | 00:37:11 | |
Joining me on the podcast today is Angela Henderson: a business coach for women, keynote speaker and podcaster who helps business owners from around the world have consistent 5-figure months and multiple 6-figure years... without burning out in the process. Her skills were honed at the helm of Finlee and Me, where she learned everything from branding, PR, sales funnels, email marketing, website, copy, SEO and more. She knows what it truly takes to have a strong brand, consistent sales, steady growth and over all dedication. And in this episode, she shares the 7 Profit Pillars that underpin business success. I’m offering free online Instagram Strategy Classes - and I’m loving hearing the clarity you are having from these. If you haven't registered for a time yet, go to emilyosmond.com/free where you’ll find the link PLUS my Instagram Personality Quiz! Let’s connect on Instagram @emilyosmond | |||
| 30 Apr 2020 | Should You Pause Marketing During Uncertain Times? | 00:05:01 | |
You might be wondering: is there any point marketing right now? And you could be telling yourself: “no one is going to be buying”. Or even - “I feel bad marketing when I know people are struggling”. I hear you. When Covid-19 started impacting life here in Australia, with restrictions put in place and businesses closing their doors, I too was wary and worried that sales in mine and my friends’ business might stop. Yet if I looked at my own behaviour, I, albeit more cautiously, was still spending money on services and products for my business and life. And it soon became clear that other people were doing the same. Offer your amazing products and services and let them decide… you might just be surprised! ---- I’m offering free online Instagram Strategy Classes - and I’m loving hearing the clarity you are having from these. If you haven't registered for a time yet, go to emilyosmond.com/free where you’ll find the link PLUS my Instagram Personality Quiz! Let’s connect on Instagram @emilyosmond | |||
| 05 May 2020 | Four Tips For Starting Your Social Media Before You Launch Your Business | 00:11:56 | |
At what point should you start your social media when you're launching a new business? Should you start posting before you officially launch? And if so what on earth should you be sharing? Something that trips many small business owners up is how their social media relates to the launch of their business. I often get asked if they should start posting to their platforms before their products or services are ready to start selling. And many tell me they aren’t ready to start their social media yet because they haven’t launched their business. The truth is, you can’t afford to not start your social media before you launch your business. The issue is that some small business owners equate the moment their website is finished and goes live into the world as the moment their business launches, and they expect an influx of enquiries and orders. But the trap they fall into is not building an audience that cares about what they have to offer first. Tune in to learn four ways to use your social media in the lead up to your business launch.
Visit my website: emilyosmond.com | |||
| 07 May 2020 | How To Get Past The Fear Of Failure | 00:10:30 | |
Today’s topic isn’t exactly the most popular thing to talk about, because none of us want to fail. And it’s something that we can try to avoid at all costs. So what’s the alternative? And what have I learnt from many failures over the years? Tune in to find out.
Let’s connect on Instagram @emilyosmond. | |||
| 11 May 2020 | How Carla Grew Her Instagram Sales By 776% | 00:30:55 | |
Meet Melbourne-based Carla Di Fiore, the owner of the online statement earring boutique, Divine Treasure. Carla started her business less than a year ago, after recognising her own challenge of sourcing earrings when dressing up for events. At the start of this year, Carla joined The Modern Marketing Collective, and has since been putting our strategies into practice, with her latest monthly results seeing a 256% month on month increase in sales, with sales from Instagram alone going up by 776%. In this conversation, Carla shares the strategies she’s used to achieve this growth. You’ll hear how Carla doesn’t take no for an answer, how long it took for her to feel momentum in her business, how she is successfully engaging her audience in her marketing and her product development and what she wished she’d known when she first started out. Press play and be sure to follow Carla on Instagram at @divinetreasure_.
Let’s connect on Instagram @emilyosmond. | |||
| 14 May 2020 | Affordable Shouldn't Be Your Selling Point | 00:09:02 | |
Competing on price is a battle to the bottom. None of us want to be there! But what if you keep hearing from your audience that they want a reasonable price when it comes to your services or products? And what if your key selling point right now is that you’re ‘affordable’? Yet, you’re still not making many sales or booking work? We need to turn this belief of affordability being a selling point around - fast! Tune in to learn how.
Let’s connect on Instagram @emilyosmond. | |||
| 19 May 2020 | Emily & Koden: Our Relationship and Balancing our Differences | 00:32:25 | |
Just recently, my fiancé Koden joined me to be interviewed on a podcast called The Love Club, which is hosted by Kate Robinson. As a student inside both of my programs, Kate learnt how to book out her wedding photography services through The Modern Marketing Collective and now as a student inside my high level program Scalable, Kate is scaling her business with her online program, The Love Club, which is the go-to place for couples to supercharge their relationship and become incredible partners, for life. Kate asked Koden and myself onto her podcast to discuss our relationship along with what it’s like with one of us being more in the public realm (me!) than the other (Koden - who doesn’t have Instagram). She called the episode “How opposite personalities and driven and independent spirits work together”... which sums us and our relationship up well! We had lots of fun chatting with Kate and as Koden’s podcast debut, I think he did pretty well! If you like hearing from both of us, let me know in a review and I’ll bring Koden back onto the show for another session! Now follow Kate on Instagram at @theloveclubpodcast, search “The Love Club Podcast” for some great interviews with other couples, and enjoy this discussion with me and Koden!
Connect with me on Instagram @emilyosmond | |||
| 21 May 2020 | The Experiment That Doubled My Sales In A Month | 00:14:11 | |
As business owners, we’re always trying to work out how to grow faster and how to have bigger results. But in doing so, we can find ourselves going around in circles, trying different strategies - often never properly, before moving on to the next. So what is the answer to supercharging your results? Today, I’m sharing the experiment that doubled my sales in just one month!
Let’s connect on Instagram @emilyosmond. | |||
| 26 May 2020 | Emma Seibold on building Barre Body, dealing with competitors and innovating online | 00:42:54 | |
If you are either looking to create an online program or you have an online program that you now want to grow, my upcoming live workshop is perfect for you. You’ll learn the exact process I’ve used to create, launch and scale my online program to become a multiple six figure revenue stream in my business - starting with a tiny email list and without constantly launching. Go to emilyosmond.com/scale to choose a time and join me for the free online workshop. Today’s guest is one of the “OG’s” in her industry. And if like me until recently, you don’t know what that means, let me save you Googling “what does OG mean”. It stands for “original” - and in this case I’m talking about being the first on the market when it comes to the exercise form of barre, here in Australia.
As founder of both Barre Body and Bende, Emma Seibold is something of a force of nature. With the first Barre Body studio opening in Melbourne in February 2012, the business has grown to eight studios across Australia as well as a very popular online studio, Barre Body Online, with hundreds of on-demand workouts. So how exactly did Emma make this happen, which marketing strategies have paid off both in the earlier days and now, what was the combination of events that almost brought things crashing down, how has Emma dealt with more competitors coming to the marketplace, what advice does she have for other studio owners and small businesses and how has Covid-19 impacted her business? We discuss all this and more in this jam-packed episode. Where to find Emma and Barre Body: Barre Body Website: https://barrebody.com.au Barre Body Instagram: @barrebody Emma's Instagram: @emmaseibold_
Let’s connect on Instagram @emilyosmond. | |||
| 28 May 2020 | Could creating an online program be your next best move? | 00:25:09 | |
It’s been almost two years since I took my business online and created my membership, The Modern Marketing Collective. And boy, have I learnt a LOT! But my biggest regret? That I didn’t take the plunge and do it sooner. In today’s episode we’ll explore the undeniable benefits - including some unexpected ones - of creating an online program from your knowledge and skills, and why doing this could just be your best decision yet! This episode is brought to you by my NEW free training I’m hosting on the 9th, 10th and 11th of June, where you’ll learn the 5 Phases of Scaling an Online Program, even if you’re starting with a teeny tiny audience and know nothing about the online world - because that was me too! These are the strategies tried and tested in my business - and used by me today to run a very cruisy business, that is very low stress, and lots of fun. But you do need to register to attend the training Live - so go to emilyosmond.com/scale and choose your time to join me live, learn and ask your questions.
Follow Emily on Instagram @emilyosmond. | |||
| 02 Jun 2020 | Erika Cramer on becoming the Queen of Confidence | 00:49:11 | |
If you’re wanting to build a community, show up more online, and go bigger in your own unique way, but something’s holding you back, this is the episode for you! My guest is Erika Cramer, The Queen of Confidence - an international confidence coach and the host of The Confidence Chronicles podcast. The Cardi B of the personal development world, Erika is a full-flavoured, spicy inspirational speaker, with a large dose of heart and humour. After surviving many traumatic experiences, from childhood sexual abuse, being in and out of the foster care system, car accidents and a whole lot of loss, Erika is a beaming and beautiful example of how you can heal your personal story to transform trauma into triumph. Grab a notebook because when Erika starts talking, there are a whole lot of learnings for all of us! The episode is brought to you by my upcoming live training! You’ll learn the exact process I’ve used to create, launch and scale my online program to become a multiple six figure revenue stream in my business - starting with a tiny email list and without relying on big crazy launches. AKA… I believe this is the cruisiest way to run a business, which is what I’m all about! Go to emilyosmond.com/scale to choose a time and join me for the free Live workshop running in June! Connect with Erika on Instagram at @thequeenofconfidence, listen to her podcast The Confidence Chronicles and visit her website at thequeenofconfidence.com.
Follow Emily on Instagram @emilyosmond | |||
| 05 Jun 2020 | Black Lives Matter | 00:05:26 | |
I am recording this episode in light of George Floyd's murder and the ensuing much-needed and long overdue rise of conversations about racism. I acknowledge my failure and I recognise that in my lack of action to be anti-racist, and my ignorance, I've been complicit. I am sorry. I believe that if we want to build our platforms, and in doing so be leaders, we don’t get to choose to sit out when it doesn’t suit us. We can’t have it both ways. And by staying silent, whether it's because we are worried about saying the wrong thing, believe it has nothing to do with us or don’t want to offend people who don’t agree, we are propping up the systematic injustice that prevails. In the words of Desmond Tutu - "if you are neutral in situations of injustice, you are choosing the side of the oppressor". I know I have a lifetime of learning ahead and that this learning is urgent. Here are some people and resources that are already teaching me a lot:
I commit to making my business safe for all people and to practicing true allyship; to doing the work, listening to and amplifying the voices of Black people, donating, calling out inaction and injustice, and educating myself to make this a reality. I welcome conversation and correction. With humility, Emily | |||
| 11 Jun 2020 | Course or membership - which should you create? | 00:14:13 | |
If you’re thinking about creating an online program, one of the key decisions to make is what format you’ll choose. The two most common options are a course or an online membership. Let’s explore what the key differences are between the two and which once could be the best fit for you. This episode is brought to you by Scalable - my online program where I teach you how to start and scale your online program, for revenue every month without relying on launching. I teach everything I’ve learnt in growing my membership program over the past (almost!) two years to create a multiple six figure revenue stream in my business. To find out if your idea could work for an online program that can scale, send me a message on Instagram @emilyosmond and mention ‘Scalable’. | |||
| 11 Jun 2020 | How to price your online program | 00:17:15 | |
Something that can trip a lot of people up and hold them back from getting started with creating and launching their online course or membership is how to price it. In today’s episode, let’s explore how to come up with a price for your program - and why I say at the end of the day you just need to pick a number and go for it! This episode is brought to you by Scalable - my online program where I teach you how to start and scale your online program, for revenue every month without relying on launching. I teach everything I’ve learnt in growing my membership program over the past (almost!) two years to create a multiple six figure revenue stream in my business. To find out if your idea could work for an online program that can scale and to find out if Scalable could be the best fit for you to learn how to grow your program, send me a message on Instagram @emilyosmond and mention ‘Scalable’. To join The Modern Marketing Collective before the price doubles on 1st July 2020, click here. | |||
| 16 Jun 2020 | Case Study: Selling a Small Business with Prue Aja | 00:35:43 | |
Has the idea of selling your business ever crossed your mind - but you aren’t sure how to go about it or where to start? Or perhaps you’ve long been thinking about putting your business up for sale - and would love to hear from someone with first hand experience. In today’s episode, I’m joined by the incredible personal branding photographer, Prue Aja. Prue has photographed some of Australia’s most famous and most loved people. Chances are you have seen some of Prue’s work. But what you might not realise is before Prue became the photographer she is today, she ran a successful children’s party business. Now, Prue is sharing the process of selling her small business, what she wished she’d known from the start and her biggest advice for others. And make sure you listen to the end because I ask Prue about her daily practices and her ritual that helps her achieve big success in her life and business. Connect with Prue Aja at prueaja.com and on Instagram at @prue_aja_photography.
Let’s connect on Instagram @emilyosmond. | |||
| 17 Jun 2020 | How I'd Grow My Instagram If I Was Starting From Scratch | 00:14:45 | |
One of the questions I’m asked the most about Instagram is “where do I start”? And I get it. It can feel intimidating, overwhelming and just plain confusing when you’re starting out on a new social media platform. And even more so when you’re working out how to use it effectively for your business. Today, I’m sharing how I would grow my Instagram if I were starting from scratch - including what I’d focus on and forget - some of these might surprise you! Before I get into the episode, have you heard, prices to my marketing coaching group The Modern Marketing Collective are doubling on July 1st. Click here to enrol. Consider The Modern Marketing Collective as your go-to small business tool kit, with practical self-paced lessons that cover the “what’s working now” and proven strategies for Instagram, Email Marketing, Pinterest, LinkedIn, Collaborations, Sales, Productivity, Blogging, SEO, Money Management and more! Plus, join our monthly coaching calls, and NEW Masterclasses each month for support, feedback and new learnings to guide you in your business growth. And of course, you’ll become part of *the* most (if I say so myself!) supportive and collaborative global community of female entrepreneurs. But get in quick because the price is doubling on 1st July 2020! Click here to enrol. | |||
| 23 Jun 2020 | Creating the #buyfromthebush campaign with Grace Brennan | 00:33:42 | |
You may not recognise the name of our guest today, but chances are you have heard of #buyfromthebush. It is arguably one of the most successful marketing campaigns here in Australia in recent times. And in today’s episode, I want you to get to know the smart, humble, hard working and very inspiring woman behind this campaign. Grace Brennan lives on a sheep and cropping farm in Warren, NSW with her husband Jack and their four children. In October 2019 Grace founded the #buyfromthebush social media campaign to support rural communities facing drought. calling on people in the city to invest in bush business as a means of ensuring the survival of rural communities in to the future. Also a reminder that if you have been thinking about joining my marketing coaching group The Modern Marketing Collective - do so now before prices double on July 1st! Click here to enrol. Consider The Modern Marketing Collective as your go-to small business tool kit, with practical self-paced lessons that cover the “what’s working now” and proven strategies for Instagram, Email Marketing, Pinterest, LinkedIn, Collaborations, Sales, Productivity, Blogging, SEO, Money Management and more! | |||
| 25 Jun 2020 | My 5 Step Instagram Sales System | 00:18:01 | |
What if you had a clear SIMPLE strategy to follow so you no longer felt lost or overwhelmed about your marketing? Knew how ensure your CONTENT really CONNECTS with your ideal customers? AND were finally CONVERTING your marketing efforts into sales? We cover how in this episode, using Instagram!
REMINDER: The current (bargain!) investment to enrol in the Collective is going up on 1st July. | |||
| 30 Jun 2020 | Denise Duffield Thomas on being a chilled Millionaire | 00:30:39 | |
Denise Duffield-Thomas describes herself as a lazy introvert and an unbusy mother of 3. She is also a millionaire. You may have heard of Denise before. She is a money mentor for the new wave of online entrepreneurs who want to make money and change the world. She specifically helps women charge premium prices, release the fear of money and create First Class lives. Earlier this year, I joined Denise and six other women at Denise’s business retreat on her rose farm in NSW, because I believe that you need to invest in opportunities to learn from the people who’ve already achieved what you are aiming for. So it was a delight to catch up with Denise to record this episode and discuss what being a ‘chillpreneur’ actually looks like, how her business makes money, and how much each year, plus the actual breakdowns between revenue streams, her advice for others to overcome money challenges and sabotages and what she considers to be the key ingredients to being a chilled millionaire. Connect with Denise at denisedt.com and instagram.com/deniseDT/. Connect with me at emilyosmond.com and instagram.com/emilyosmond | |||
| 02 Jul 2020 | Mid Year Reset: 20 Questions to ask yourself | 00:08:37 | |
We are six months into one of the most unpredictable years, with new challenges, but also new opportunities. Let’s take stock, pause, reset and check in on how we are tracking, our purpose and vision, and set ourselves up for an incredible second half of the year. Listening to this episode?
Take a screenshot and tag me on Instagram @emilyosmond. I’d love to see! | |||
| 07 Jul 2020 | Raw and Real with Lisa Messenger | 00:55:52 | |
Lisa Messenger is the vibrant, game-changing founder and CEO of Collective Hub, an international speaker, best-selling author, and an authority on disruption. She launched Collective Hub as a print magazine in 2013, with no experience in an industry that people said was either dead or dying. Within 18 months that print mag was in 37 countries. Five years and 54 issues into the print magazine Lisa made the courageous move to “break” the very thing that she started, enabling her to iterate and pivot into something far more sustainable and vast reaching. Collective Hub has since grown into an international multimedia business and lifestyle platform with multiple verticals across print, digital, events and education – all of which serve to ignite human potential. Lisa has also authored and co-authored 28 books, including in more recent years, the real-time, raw and candid documentation of her life and business as it unfolded. Lisa’s books and magazines were pivotal to me in realising there was a thing called ‘entrepreneurship’, and that you didn’t have to have it all figured out to start. We speak about Lisa being unable to scale in the first iteration of her business, the incredible growth of Collective Hub and what she puts down to its success, what it felt like when she realised it was time to let go of her staff, big office and the print magazine to make sure Collective Hub survived, her ego, mental health, and what she wants to be remembered for when she’s gone. Collectivehub.com is the best place to go to find Lisa’s books and masterclasses, you’ll find Lisa on Instagram @lisamessenger, and search “Hear me Raw” (RAW) on your favourite podcast app to subscribe to Lisa’s new podcast. Did you love this episode? Take a screenshot and tag me on Instagram @emilyosmond. I’d love to see!
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| 09 Jul 2020 | 5 Must-Have Mindset Shifts for Business Success | 00:20:38 | |
Today I’m sharing the five mindset shifts that have really guided me on my business journey and played a huge role in getting me to where I am now. Because as you may have learnt by now, learning business and marketing strategies is just one part of the puzzle. If you don’t work on your mindset, you will find it hard to grow, struggle to feel satisfied and continually wonder why things just aren’t working out for you. Did you love this episode? Take a screenshot and tag me on Instagram @emilyosmond. I’d love to see!
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| 14 Jul 2020 | Your small business accounting questions answered with Xero | 00:42:08 | |
I’ve been having lots of discussions with my community recently about investing in accounting software, and whether it’s an expense they can afford. This often comes after they share the all too familiar stories about staying up to the early hours to sort out their books and not really knowing how profitable their business actually is. After regularly spruiking the tool that I’ve used from day one in business, I knew I wanted to ask someone from the company to come onto the podcast and do the talking. Xero is small business accounting software born out of New Zealand in 2006, now with 2 million users across 180 countries. It allows us to be on top of our numbers at any given time, helping to inform our business decisions, saving us time and stress, and ultimately thrive. Joining me on this episode is Angus Capel, the Small Business Advocate at Xero. We chat about how freelancers, brick and mortar stores, ecommerce businesses and more can leverage accounting software to excel in their businesses, the biggest trends and opportunities he is seeing across the board right now, and his top accounting tips for small business owners. Did you love this episode? Take a screenshot and tag us on Instagram @emilyosmond and @xero. We’d love to see!
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| 16 Jul 2020 | It’s our 1st birthday podcast giveaway! | 00:06:49 | |
It’s our first podcast birthday which means it’s time for a listener giveaway!! And I want to say a huge thank you for listening, supporting, telling your friends, sharing, rating and reviewing. So I’m giving away:
To enter, all you need to do is write a written review on The Emily Osmond Show on Apple Podcasts. If you have already done this, you’re automatically in the draw! To leave a review:
AND if you are in a country outside of Australia and leave a review, make sure you screenshot your review and tag me on Instagram at @emilyosmond as I can only see Aus reviews on Apple Podcasts. This competition is running until midnight AEST 27th July 2020 and the winner will be randomly selected and announced on this podcast and on social media on the 28th July 2020 plus notified via their website or social media. GOOD LUCK!
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| 21 Jul 2020 | How to set (and achieve) financial goals with Fairien Azeem | 00:28:03 | |
Do you struggle to know what financial goals to set for yourself? Or if you do set them, find that you just never meet them? Today, I’m joined by Fairien Azeem - a Financial Educator, Wealth and Business Coach. She helps women learn how to overcome their money fears, release their money blocks and build businesses and lives they love. Having operated a multi award winning mortgage broking and financial advice business for the past 2 decades Fairien has helped thousands of people achieve their financial and business goals. In this episode Fairien shares her top tips and strategies for achieving financial success - whatever that looks like for you. But first if you haven’t already, make sure you enter my first podcast birthday giveaway for a chance to win a year’s membership to my online program and coaching group The Modern Marketing Collective and a beautiful ‘Entrepreneurial Pick me Up’ goodie box. Simply leave a written review on this podcast in Apple Podcasts by 27th July to be in the running. Connect with Fairien Azeem at fairienazeem.com.au and instagram.com/fairienazee Connect with me at emilyosmond.com and instagram.com/emilyosmond | |||
| 23 Jul 2020 | 10 Tech Tools that help drive my Business | 00:29:54 | |
I’m often asked which apps and technology I use for different parts of my business so today I’m sharing my favourite tools I use just about daily. I’m leaving out social media platforms- because they are a given - and focussing on the solutions that make running my business simpler and quicker. But first, if you haven’t already, be sure to enter our first podcast birthday giveaway!! Simply leave a review in Apple Podcasts to be in the running to win an annual scholarship to my online coaching group The Modern Marketing Collective and a beautiful goodie Entrepreneurial Pick Up Me from Afternoon Pick Me Up.
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| 28 Jul 2020 | Becoming a six figure artist with Cass Deller | 00:49:22 | |
I’m so excited for you to meet my friend and a total inspiration, Cass Deller in today’s episode. Cass is watercolour and hand lettering artist, designer, mother and business owner of Cass Deller Design. Her work has been featured in magazines such as Real Living Magazine and Home Beautiful and she has worked with brands including Provincial Home Living and Pillow Talk. I met Cass a few years ago at a business retreat organised by a mutual friend of ours. And I fell in love with her beautiful grounded, kind, positive energy. I have loved seeing Cass innovate, experiment, and develop her business, launching The Cass Deller Print Collection where she offers one off prints that brands can buy and use right away; creating the most incredible large scale murals, and continuing to show up and share her designs and snippets of her life. When Cass and I spoke about doing this episode, I asked if she would be comfortable talking about the money side of her business. She agreed and shared with me how she really cares about challenging the ‘starving artist’ mentality, and instead show that you can be an artist, with kids, work part time hours, have a healthy happy life and earn well too. In this episode we discuss how Cass has become a six figure artist, how she works out pricing, scaling up and down her business around her life, what marketing has worked best for her business, her experiences with hiring and so much more. Also - this episode comes out just before Cass launches her very first art collection - so go over to @cassdellerdesign on Instagram to show Cass some love and explore her beautiful designs.
Connect with me at emilyosmond.com and instagram.com/emilyosmond | |||
| 30 Jul 2020 | Exactly how much I’ve invested in professional development | 00:30:23 | |
Someone recently asked me what I’ve invested in for my professional development. Being a fairly open book when it comes to sharing what I’ve done in my business, I thought I’d step you through each year to date of my business in terms of the types of programs I’ve taken and how much I’ve actually invested in my professional development. For me, professional development is one of my favourite things to invest in. It’s the opportunity to learn, open my mind to new ideas and strategies, often connect with new people, and the return often comes back to me personally and professionally over the months and years ahead. Next week, I’m going to share what my first year in business looked like, so stay tuned for that episode. Now let’s get into what I’ve invested in for my professional development since starting my business in 2015.
Take my free online workshops at https://www.emilyosmond.com/free | |||
| 04 Aug 2020 | Cultivating Cultural Intelligence with Yawuru/Bunuba woman Cara Peek | 00:55:40 | |
Cara Peek is a Yawuru/Bunuba woman, lawyer, social innovator and entrepreneur who is committed to fostering access and opportunity for Indigenous communities. She is Chairperson of Nyamba Buru Yawuru, which is one of the leading Aboriginal organisations in post native title determination delivery; she’s worked in regional communities in Australia, Canada and the USA; and she is the Executive Chairperson & Founder of Saltwater Country – a non-profit focused on providing diverse and inclusive training, employment and recreational opportunities for Aboriginal people in the Kimberley region, which has one of the highest rates of youth suicide in the world. In 2019, Cara was awarded the Churchill Fellowship to improve the social, emotional and economic wellbeing of Indigenous Australian people, and earlier this year, Cara won the 2020 AgriFutures Rural Women's Award for Western Australia. In this episode, Cara takes us behind the scenes of her entrepreneurial journey; the flow on effects of intergenerational trauma; the difference between communication and engagement and her tips for how we can foster greater engagement between our small businesses and our local communities; representing our audience segments, including people of colour, in our brand; ethics, fragility and accountability as business owners; what culturally intelligent communication is and how we can cultivate it.
I learnt a lot from this conversation and I’m sure you will too. Be sure to screenshot while you’re listening and tag me on Instagram @emilyosmond. I’d love to see.
Connect with me at emilyosmond.com and instagram.com/emilyosmond | |||
| 06 Aug 2020 | Rewind: Inside My First Year in Business | 00:38:02 | |
Join me as I take you behind the scenes of the first 12 months of being full time in my business from February 2015 to 2016. I share the biggest struggles I had, how I attracted clients, what work I actually did, how my prices started and changed, how much I earned and the breakdown from what, what I spent and exactly what on and more. Thank you to everyone who submitted questions from this episode - including my students inside my coaching group The Modern Marketing Collective and some from Instagram too.
Take my free online workshops at https://www.emilyosmond.com/free | |||
| 11 Aug 2020 | Refugee camp to international speaker with Pauline Nguyen | 00:47:54 | |
Pauline Nguyen’s story is that of survival first. Escaping war-torn Vietnam as a toddler, Pauline eventually made it to Australian shores after a year in a Thai refugee camp. She went on to suffer tremendous physical and emotional abuse until she was a young woman. It’s this adversity that Pauline now refers to as her ‘training’ to have since become one of Australia’s most sought after development coaches, a leading entrepreneur, an award-winning author and an international keynote speaker. She is also the co-founder of the world’s most awarded Vietnamese restaurant, Red Lantern. Described by Huffington Post as, “The most grounded spiritual entrepreneur on the planet”, I caught up with Pauline to discuss her latest book, ‘The Way of the Spiritual Entrepreneur: The 7 Secrets to Becoming Fearless, Stress Free and Unshakable in Business and in Life’. We discussed the unconventional strategies that saw her restaurant survive the Global Financial Crisis (this can teach us all a lot); how she is helping her clients’ businesses - and her own - navigate Covid 19; what being a spiritual entrepreneur really means - and why it’s not what we think; plus why you should be making money; why work-life balance is BS; and what she wish she could go back in time and tell herself as a seven year old working in her parent’s businesses… this made us both tear up. Find Pauline’s books online or in bookstores and find out more about working with Pauline at paulinenguyen.com.au. I learnt a lot from this conversation and I’m sure you will too. Be sure to screenshot while you’re listening and tag me on Instagram @emilyosmond. I’d love to see | |||
| 12 Aug 2020 | Don't Price Based On Your Worth | 00:11:15 | |
Have you heard the saying that you should charge what you are worth? I disagree. Your pricing does not reflect your worth as a person. And just because someone else has lower or higher prices than you, does not mean they are worth any more or any less. Pricing is one of the questions I’m asked the most from my students - and it can really get us stumped. And many of us are chronic underchargers! Here’s a small part of a recent Money & Pricing Masterclass I ran for my students inside The Modern Marketing Collective. If you’re ready to learn how to market yourself business in a way that actually makes you more money, send me a message on Instagram @emilyosmond and mention “the Collective”. | |||
| 18 Aug 2020 | From 0 clients to scaling as a copywriter with Anita Siek | 00:58:00 | |
Joining us on the podcast today is one of the most engaging and joyful women I’ve met in business so far. Her name is Anita Siek. Anita is the founder of the content, communications and copywriting studio Wordfetti, host of the popular podcast Brandfetti and woman behind the bright and fun Instagram feed @anitasiek. Anita followed an extremely nontraditional path to copy-writing. She was a Lawyer (with a degree in Social and Organisational Psychology) who fell in love with words and how the choices of them trigger different emotions and ideas in a reader. What began as a side-gig while juggling her Corporate role has today, turned into her full-time gig. FUN NEWS: Anita and I are going LIVE on Instagram this Wednesday 19th August at 12pm AEST. So make sure you are following both of us @anitasiek and @emilyosmond, to join the Live and ask us your business (or personal!) questions.
Connect with Anita Siek:
Connect with me:
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| 20 Aug 2020 | Instagram Reels: how to use them for your business | 00:14:21 | |
Instagram just brought out a new kid on their block Instagram Reels. Just when we’re getting comfortable with the different parts of this small and mighty social media tool, a new addition to it gets released! But I’m not complaining: for my students and me, Instagram is up there with the number one ways we attract, connect with and turn our beautiful followers into raving customers! And as the updates come out - we look at them, understand them, and then decide if they are worth investing our time into for a business return. So you might be wondering: How do Reels differ from Instagram Stories, Lives and IGTV? Are Reels something I should be using for my business? And if so, what type of content should I be using them for? Well my friend - this episode is for YOU! But first, I have some exciting news!! My Instagram Stories Challenge is BACK!! As small business owners we simply don't have enough time to be wasting it on strategies that don't grow our business. And that includes posting without purpose to our Instagram Stories. I'm going to take a punt and guess that you don't exactly love filming yourself on your Instagram Stories... in fact, the very thought of it makes you squirm?! I’ve got you covered. Over 5 days, we're going to take you from: Feeling confused, unsure and unstrategic using Instagram Stories To feeling more CONFIDENT, having more FUN with Stories and using them in a way that actually brings dollars in the door. My Instagram Stories Challenge kicks off on the 1st September - so make sure you get your name down for it now!
CONNECT WITH ME! Instagram @emilyosmond Facebook: @emilyclareosmond Website: emilyosmond.com Join my free Instagram Strategy Workshop Register for my free 5 Day Instagram Stories Challenge! | |||
| 25 Aug 2020 | Reinventing Yourself in Business with Caralee Fontenele | 00:49:49 | |
Stop spending WAY too much time trying to work out what to post Being stuck in indecision and overwhelm And feeling terrified of filming yourself In 5 Days you'll learn how to feel confident sharing Stories that connect with your audience and actually grow your income! Register for my FREE Instagram Stories Challenge? We start 1st September!
What do you do when you’ve created a business… that you don’t love anymore?! And what if you’ve already built a brand and community around it? Should you just keep going or should you quit and start over Today’s guest is answering these questions - because she’s been through this multiple times herself and has come out the other side. Caralee Fontenele dropped out of high school, married young and became a mum in her early 20s. She worked in her husband’s business - where she grew it to a successful multi-location business thanks to her love and skills in marketing. But the marriage didn’t last… and Caralee was left with little on the other side of divorce. History repeated itself, but this time, instead of being left with little, after her second marriage ended, she was left with half a million dollars in debt in the business. What Caralee did next is an example of the power of determination, being clear on your vision, and getting creative when it comes to the solution. Now, Caralee has created multiple million dollar businesses, authored three books and helps women from all over the world to create an unstoppable personal brand and business.
MENTIONED
CONNECT WITH CARALEE FONTENELE:
CONNECT WITH ME:
Join my free Instagram Strategy Workshop***Register for my free 5 Day Instagram Stories Challenge!*** | |||
| 27 Aug 2020 | This is what Instagram Stories can do for your business! | 00:12:19 | |
The Instagram Stories Challenge starts 1st September! Register here. Over 5 days together, we're going to take you from spending WAY too much time trying to work out what to post; stuck in indecision and overwhelm; not to mention terrified of filming yourself on Stories (this used to be ME!)… and not seeing any traction using Instagram Stories for your business... To feeling CLEAR and CONFIDENT using Stories to connect with your audience and actually grow your income! If you do not currently have a strategy to use Instagram Stories as a core (and super fun!) driver of business growth, I want to make it really clear what you could be missing out on. And how better to do that, than to share some real results from my students from inside The Modern Marketing Collective! In this episode you will hear how Instagram Stories have created business growth for 6 of my students! Need help creating a full time income from your business, so you can work from home on your own schedule, and escape unfilling jobs that take time away from your family? Message me on Instagram “full time income” @emilyosmond and let’s chat. CONNECT WITH ME:
*** REGISTER FOR MY FREE INSTAGRAM STORIES CHALLENGE! ***
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| 01 Sep 2020 | The new rules of influencer marketing: what you need to know with Karan White | 00:40:45 | |
My free Instagram Stories Challenge starts TODAY - quick register here! Influencer marketing is BOOMING! In fact, it is one of the marketing channels that did not experience a significant decline in activity even during this COVID-19 shutdown period when marketing spend in many channels experienced sharp reductions, according to the World Federation of Advertisers. But this booming industry of influencer marketing brings with it a lot of questions. How can we make sure that we see a return in our business when we are working with influencers? What legal considerations do we need to consider? How do we know which influencers our business should work with? And what if we are an influencer - or interesting in exploring this very viable business model - what do we need to know? In today’s episode I’m speaking with Karan White - Agency Director of The Lime Agency, Owner of Pod Legal, and Co-Deputy Chair of the Australian Influencer Marketing Council. Yep - she is one smart woman! In July this year, the Australian Influencer Marketing Council (AIMCO) released the industry’s first set of working practices to support brands, agencies and creators.
As someone with years of experience working in all aspects of influencer strategy, Karan breaks down:
AIMCO The Lime Agency
Pod Legal
Karan White Karan also mentioned:
Are you seriously about creating a full time income from your business, so you can work from home on your own schedule, and escape unfulfilling jobs that take time away from your family? Message me on Instagram “full time income” @emilyosmond and let’s chat! CONNECT WITH ME:
Join my free Instagram Strategy Workshop | |||
| 03 Sep 2020 | Three ways to make selling fun | 00:13:42 | |
This month’s Masterclass in The Modern Marketing Collective is Sales Psychology. When we learn what selling is really about, and how we can take these strategies and make them our own in a very natural way, sales not only becomes easy but also fun! And today I want to share with you three tactics to try today to help you lose the “ickiness” when it comes to selling to make it a FUN process - because it should be. Are you seriously about creating a full time income from your business, so you can work from home on your own schedule, and escape unfulfilling jobs that take time away from your family? Message me on Instagram “full time income” @emilyosmond and let’s chat! CONNECT WITH ME:
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| 08 Sep 2020 | Answering your top 5 questions about starting a podcast! | 00:14:25 | |
Today I’m answering the questions I’m asked most frequently about starting a podcast! From what tech to use, to how to launch with a bang, and what’s involved to actually getting an episode out into the world! Plus my top tip of what to do BEFORE you launch a podcast! MENTIONED:
Are you serious about creating a full time income from your business, so you can work from home on your own schedule, and escape unfulfilling jobs that take time away from your family? Message me on Instagram “full time income” @emilyosmond and let’s chat! CONNECT WITH ME:
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| 10 Sep 2020 | Could you halve your offers to double your sales? | 00:09:16 | |
Psst - did you see?! My podcast producer Brianna snuck in a 15% off offer for her DIY Podcourse for you! Just go to www.bambymedia.com/podcasting-course and enter “emily-yay” at checkout to claim your savings!
Over the past couple of years, I have more than halved what I offer in my business, with the result being that my revenue doubles each time. Not necessarily instantly, but within the year. It’s not comfortable to offer less. We resist it and struggle to maintain it. And it logically doesn’t make sense. Wouldn't offering MORE to our audience, mean we would sell more? And in turn offering less, limit how much we can earn? Tune in to hear why this isn’t always the case! Are you serious about creating a full time income from your business, so you can work from home on your own schedule, and escape unfulfilling jobs that take time away from your family? Message me on Instagram “full time income” @emilyosmond and let’s chat! CONNECT WITH ME:
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| 15 Sep 2020 | Anita Siek Interviews Me! | 01:03:14 | |
Rewind to episode 80 and you met the wonderful woman Anita Siek, who shared how she went from zero clients to scaling as a copywriter. Anita is the founder of content, communications and copywriting studio Wordfetti, host of the popular podcast Brandfetti! Right after we recorded that episode, we then turned the tables and Anita interviewed me for her podcast. I’ve had so many messages from those who listened to this episode that I thought you might like to hear it too! I spoke with Anita about my business and how it has evolved, my experience of mental health and its interrelationship with my work, and my biggest learnings in business to date. I hope you enjoy this conversation: Anita Siek interviews me! Take a screenshot while you are listening and tag me on Instagram @emilyosmond and Anita @anitasiek - we’d love to know if you listened!
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| 17 Sep 2020 | Competitors and Copycats | 00:10:08 | |
I’ve had a few different conversations around competitors and copycats recently and it got me thinking about how my own approach to these business challenges has changed over time. So if you are feeling paralysed by the competitors in your market or fearful or others copying you, let me share three key truths to help you move past these challenges, fast. Are you serious about creating a full time income from your business, so you can work from home on your own schedule, and escape unfulfilling jobs that take time away from your family? Message me on Instagram “full time income” @emilyosmond and I’ll send you the link to a free class to help you map out your plan. CONNECT WITH ME:
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| 22 Sep 2020 | How celebrant & MC Anna Smale doubled enquiries in one month | 00:30:10 | |
Meet Anna Smale, a Melbourne, Australia, based Marriage Celebrant and MC and member of The Modern Marketing Collective who has built her business from the ground up to run it full time.
In this episode, you’ll hear:
Anna loves bringing “all the feels” to weddings and events and you can find her on Instagram @annasmalecelebrant and at annasmalecelebrant.com.au Are you serious about creating a full time income from your business, so you can work from home on your own schedule, and escape unfulfilling jobs that take time away from your family? Message me on Instagram “full time income” @emilyosmond and I’ll send you the link to a free class to help you map out your plan.
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| 24 Sep 2020 | The weird beliefs that can hold us back | 00:08:41 | |
So much of business success can boil down to our mindset. Two people could know and intellectually understand the same strategies, but what can hold one back from achieving while the other thrives? From my experience in my own business and working with hundreds of clients is that it can often come back to beliefs we are holding on to that aren’t true and don’t serve us. In his episode, we’ll be tapping into what this looks like, exploring how to identify them and some of the weird beliefs that have held me back. Are you serious about creating a full time income from your business, so you can work from home on your own schedule, actually have time to enjoy life, and escape unfulfilling jobs that take time away from your family? Message me on Instagram “full time income” @emilyosmond and I’ll send you the link to a free class to help you map out your plan. | |||
| 28 Sep 2020 | Save your fks for the things that matter with Kat John | 00:46:16 | |
Kat John, The ZEROFKS Chick, is an international coach and popular podcast host. I’m calling this Kat week - because I am the guest on Kat’s podcast ‘Kat John is REAL, RAW, RELATABLE’ this week - so head on over and listen to our chat, and Kat is our guest this week on the show! She is the creator of the global ZEROFKS movement, has a meditation app coming soon, a keynote speaker and runs workshops that help to bring people’s souls back to life and save their fks for the things that matter. After overcoming life-altering experiences from childhood sexual abuse, bulimia, addiction, mental health struggle, chronic pain and brain surgery, Kat is an example of hope, showing others that there is life beyond our pain. You can find her over at www.katjohn.com.au, Instagram at @kat.john and get stuck into her podcast ‘Kat John is REAL, RAW, RELATABLE’ on Apple iTunes, Amazon and Spotify. Just a note: we discuss some heavy topics in this episode. If you, or someone you know, is struggling to cope, there are people who care and are ready to listen. Call Lifeline on 13 11 14 or visit www.lifeline.org.au.
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| 01 Oct 2020 | Scheduling 30 days of content is not a marketing strategy | 00:09:54 | |
Ask a business owner what their one wish would be if they had a magic wand for their marketing, and many would say “to have a month of content scheduled”. There is the constant guilt of not posting enough, like a burden hanging over you. So “success” can sound like finally having 30 days of posts automatically going out on your social media. And that’s what you hear from all different people: “Post more content!” and “You have to post every day!” or even “You have to post 3 times a day!” Let’s say, you did it and you got your 30 days of content scheduled. The month comes to an end, but instead of celebration, you realise nothing in you business has changed, apart from being able to tick the box of posting every day. If this is you, how is this strategy currently actually working for you? What is the return you are seeing for your business? As business owners, time and focus are two resources we need to protect. I want you to get very clear about how you are currently spending yours and why. Here’s why treating scheduling 30 days of content like a marketing strategy just doesn’t make sense. If this episode resonated with you, you are going to love my BRAND NEW free training that is going to break down for you the system I have taught to hundreds of students to guide you in going full time in your business the right way so you can avoid the uncertainty, and be strategic in everything you do with your time with laser focus on your goals. Go to emilyosmond.com/free to register. | |||
| 06 Oct 2020 | Attracting profitable, dream clients with brand designer Kim Ryan | 00:25:17 | |
Our 100th episode of The Emily Osmond Show is coming up in just a few weeks and to celebrate, we are compiling an episode to feature our listeners - and I would love to hear from you! Step one: pick your favourite learning from listening to this show. Perhaps that is a tip you have been putting to use with great results, a powerful mindset shift, or a realisation about something you could change in your business. It may have been from hearing one of my solo episodes or from listening to one of our brilliant guests! Step two: Go to www.speakpipe.com/emilyosmond and follow the instructions to record a short audio (no longer than 90 seconds), with your name, business name (if you’d like!) and your favourite learning. The deadline to submit your audio to be considered for this special 100th episode is 21st October. I can’t wait to hear from you! --- With over 25 years in the design and print industry, Kim Ryan has worked in “all of the roles”: freelance, in-house designer, running her own studio - you name it. Kim started her business, Wild Seed Design, 15 years ago, and today she offers feminine, floral and botanical brand design, specifically for women who want to see their businesses grow and flourish. Kim is one of our members of The Modern Marketing Collective and I have loved seeing Kim and her business thrive over the past almost year. In this episode we discuss: 1. The catalyst behind Kim starting her business 2. How Kim attracted her first clients 15 years ago, before social media really existed 3. From thinking social media was just for “young people” and being reluctant to use it to social media now being a key way that Kim attracts her clients 4. Kim’s (very common!) resistance to showing herself in her marketing, how she overcame it, and the huge difference this has made for her business 5. The journey from taking any on any work to cover the bills as a single mum - to tripling her prices, earning more and working less, and only taking on the work she actually wants to do 6. From winging it to working on her business, getting clear about what her ideal business actually looks like, and Kim’s high converting simple sales system. CONNECT WITH KIM:
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SUBMIT YOUR AUDIO FOR OUR 100TH EPISODE: www.speakpipe.com/emilyosmond | |||
| 08 Oct 2020 | Doing the hard things, not the fun things | 00:11:07 | |
Our 100th episode of The Emily Osmond Show is coming up in just a few weeks and to celebrate, we are compiling an episode to feature our listeners - and I would love to hear from you! Step one: pick your favourite learning from listening to this show. Perhaps that is a tip you have been putting to use with great results, a powerful mindset shift, or a realisation about something you could change in your business. It may have been from hearing one of my solo episodes or from listening to one of our brilliant guests! Step two: Go to www.speakpipe.com/emilyosmond and follow the instructions to record a short audio (no longer than 90 seconds), with your name, business name (if you’d like!) and your favourite learning. The deadline to submit your audio to be considered for this special 100th episode is 21st October. I can’t wait to hear from you!
In this episode, we are discussing the activities that you are filling your time up with because they feel fun, productive, and like a sugar hit, but that are taking your time and focus away from the activities that actually grow your income.
CONNECT WITH ME:
SUBMIT YOUR AUDIO FOR OUR 100TH EPISODE: www.speakpipe.com/emilyosmond | |||
| 13 Oct 2020 | Making and unmaking a million dollar business with Kate Toon | 00:40:01 | |
Our 100th episode is in just a few weeks and to celebrate, we are compiling an episode to feature our listeners’ voices and stories! Step one: pick your favourite learning from listening to this show. It may have been from one of my solo episodes or from listening to one of our brilliant guests! Step two: Go to www.speakpipe.com/emilyosmond and follow the instructions to record a short audio before 21st October. I can’t wait to hear from you! -- In this episode, I speak with Kate Toon: coach, speaker, author and podcaster. Her digital education businesses The Recipe for SEO Success and The Clever Copywriting School have helped more than 8000 business owners grapple the Google beast and write better content. Kate also runs Australia’s only dedicated annual copywriting conference COPYCON. In this episode, we speak about what 12 years of running an online business have looked like, what it took to reach one million dollars in revenue, and why Kate’s goal now is to start making her business smaller, not bigger. This was one of my favourite guest episodes - and I know you will love it too.
CONNECT WITH KATE TOON: www.katetoon.com and instagram.com/katetoon | |||
| 15 Oct 2020 | The secret to creating a full time income from your business | 00:17:18 | |
In this episode, we look at the three phases of generating a full time income from your business. If you want to go from being a Profitless Poster to being a Profit Magnet, watch my free online class. Go to emilyosmond.com/free to register. If you know you need the strategy and support to take your business to the next level, message me on Instagram @emilyosmond and let's chat about if The Modern Marketing Collective is the perfect fit for you.
CONNECT WITH ME:
SUBMIT YOUR AUDIO FOR OUR 100TH EPISODE: www.speakpipe.com/emilyosmond | |||
| 20 Oct 2020 | Raising prices by 75% and booking out with nutritionist Mel Finlay | 00:32:02 | |
Our 100th episode of The Emily Osmond Show is next week and to celebrate, we are compiling an episode to feature our listeners’ voices and stories! Step one: pick your favourite learning from listening to the podcast. Perhaps that is a tip you have been putting to use in your business with great results, a powerful mindset shift, or something you loved hearing from one of our brilliant guests (if so - be sure to mention the guest’s name!). Step two: Go to www.speakpipe.com/emilyosmond and follow the instructions to record a short audio with your name, business name (if you’d like!) and your favourite learning. The deadline to submit your audio to be considered for this special 100th episode is 21st October. I can’t wait to hear from you! ---------- In this episode, I’m speaking with one of my students from The Modern Marketing Collective, Melissa Finlay about how over the past few months, she has increased her prices by 75% and is still booking out clients.
Mel is a qualified holistic nutritionist who specialises in Women's health. She’s also a qualified personal trainer and pilates instructor.
Mel works with women to show them how food, nutrition as well as lifestyle intervention and self care can unlock a new level of energy and vitality, and assist with healing from specific issues like postnatal depletion or diagnosed women’s health conditions like endometriosis.
Along with working with clients privately, Mel more recently launched the Amazing Mums Academy - an online membership for mums, which has allowed her to bring her knowledge and expertise to Mums in a really accessible way, whilst building a community of Mums who support, understand and encourage each other to achieve their goals.
In this episode we discuss:
If you want to go from hope marketing and crossing your fingers that your customers find you, to actually being in control of your business growth and marketing feel easy and fun, my free online class is perfect for you. You’ll learn the three phases of generating a full time income from your business - and why posting MORE content isn’t the answer. Go to emilyosmond.com/free to register.
CONNECT WITH MEL:
CONNECT WITH ME:
SUBMIT YOUR AUDIO FOR OUR 100TH EPISODE: www.speakpipe.com/emilyosmond | |||
| 22 Oct 2020 | The simple solution to boost engagement and sales from your content | 00:15:00 | |
Does it feel as though you’re talking to yourself out there on your social media?! No one seems to be seeing your content, let alone interacting with it?! And turning your followers into buyers - well, that feels like a distant dream right now!? My friend, this episode is for YOU! I’m sharing this simple solution to turning your followers into raving fans and buyers. Are you ready to create a full time income from your business, without spending more time creating pointless content? Learn the three essential phases to do this in my free online workshop. Register here: www.emilyosmond.com/free
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