The EcoSend Podcast (GoSquared)

Hot off the heels of a cracking first episode of Season 6, we're back this week with our new Season's second episode!

Since the (relative) return to normality in a post-Covid world, the Events industry has largely gone back to business as usual.

But most Events, our latest guests points out, offer limited value to attendees and are far too mono-focused on supplier or sponsor benefit.

But Juliette Devillard, and her company 'Climate Connection' is leading the way in offering attendee-focused Events. Moving away from dull, lengthy pitches and that "I could've stayed at home and watched this on Zoom" feeling. Climate Connection has grown to be the largest Event organiser for Climate professionals.

So if you work in Marketing or Events, and want to learn how to create Events that attendees will actually want to attend (and talk about!), don't miss this episode!

We were delighted to have Juliette join us and talk about:

🙅‍♀️ Starting life as a climate-change denier(!)
🌐 Work experience with the United Nations.
👏 Creating Events designed for humans.
😬 The challenges facing Climate Deep Tech.
🤫 The 12 Minute Speech Rule.
... and much more! ✨

This was a fantastic episode, not just full of stories ranging from creating compelling narratives to First of a Kind Funding (FOAK), but also practical tips for how to run great-quality, stand-out Events. We hope you enjoy the episode as much as we did! 💚

About Juliette Devillard:
Juliette is the Founder & CEO of Climate Connection, which hosts the UK’s largest monthly event for climate professionals. She has spent 5+ years in the US working in early-stage deeptech and climate startup creation, and is intimately familiar with the innovation and entrepreneurship sector. Juliette is also a public speaking coach, AND a huge advocate for mental health awareness.

Further Resources from the episode:
Climate Connection Website: https://climateconnection.co.uk/
Juliette on LinkedIn: https://www.linkedin.com/in/juliette-devillard/

Music credit: bensound.com

https://ecosend.io

We were so excited to welcome our client and friend, Cláudia Guerreiro, onto the EcoSend Podcast for Episode 7!

Cláudia is a trailblazer in the budding world of Conscious Marketing, and we couldn't think of a better person to give expert insight on how to integrate a holistic approach with Marketing best-practise.

This was a fascinating episode, covering topics such as:
- Moving away from paid Advertisement and fear-based Marketing.
- Can Marketing change the world for good?
- Cláudia's list of Eight Principles.
- Cláudia's vision for the next 10 years.
- How to navigate your first steps when starting your own impact journey.
... and much more!

About Cláudia Guerreiro
A passionate freelance digital marketer with more than 8 years of experience working globally. Cláudia is all about empowering women and helping purpose-driven businesses. Cláudia is known for her "conscious marketer" approach - she is on a mission to make marketing a force for good! In her free time, Claudia volunteers and gets involved in initiatives aimed at making the world a better place. She's a firm believer in using her skills and time to create a positive impact on the world.

Further Resources:
Cláudia on LinkedIn: https://www.linkedin.com/in/claudiabarrosguerreiro/
Master of Chaos Website: https://claudia-guerreiro.com/

Our goal here with The EcoSend Podcast has always been to provide genuine value to our audience, and to hold positive-impact as our number one outcome. 

We see this as a core tenet of human-centred Marketing, and so we were absolutely delighted to welcome a real expert in the field of human-centric Podcasting, Chrysa Sto!

For nearly six years Chrysa has consulted and helped purpose-driven Marketers and Changemakers grow their businesses through podcasting. All without any recourse to 'old-school' Marketing pressure tactics.

Chrysa is a true pioneer in the field of ethical Marketing and human-centred podcasting. We were thrilled to have her on the show and share her wisdom, covering topics such as:

👣 Chrysa's transition from Freelancer to full-time Business Owner.
📈 3 top tips for growing your Podcast audience.
🫂 The crossover between Human-centred Marketing and Sustainability.
🤝 How Podcasts nurture business relationships.
🔮 Chrysa's predictions for the future of Podcasting. 
... and much more! ✨

We're so grateful for leaders like Chrysa, leading the movement away from traditional pressure-tactics, to a style of Marketing which puts people and planet first. We hope you enjoy the episode 💚

About Chrysa Sto:
Chrysa is a seasoned podcast consultant and manager for ethical businesses. Works with human-centric marketers, coaches, and change-makers who want to connect with their audience, increase business leads, and expand their network through impactful podcast conversations.

Further Resources from the episode:
Chrysa's website: https://chrysastoiloudi.com/
Chrysa on LinkedIn: https://www.linkedin.com/in/chrysasto/

Music credit: bensound.com

https://ecosend.io

We're delighted to be back with Season FIVE of the EcoSend Podcast! 🎉

To kick-off the new series, we welcome Richard Boon from Webmart - a true veteran of the budding-field of Digital Sustainability.

From a serendipitous 'Dragon's Den' pitch at the age of eighteen, to an apprenticeship, to his current position as Board Advisor, Richard has been in the thick of climate-conscious Marketing and Agency for over 18 years!

Many sectors, particularly Logistics and Operations, have been stepping up their efforts in tackling their carbon footprint. But why, Richard asks, is Marketing still lagging so far behind in addressing its own footprint?

Join us for Richard's fascinating session with James, where they talked about:

🗺️ Webmart's journey to BCorp status
🧮 How to accurately calculate your digital carbon footprint
🙅‍♂️ The common misconceptions about the climate impact of digital activity
📣 The importance of agencies being public about their carbon footprint, to help spread awareness
🌳 Purchasing 164 acres of Scottish forest for re-wilding
🙏 Richard's optimism for the future
... and much more! ✨

This was an incredibly uplifting episode to kick-off our new season. It gives us real hope for the future to know there are people like Richard out there leading the way for a more Sustainable Digital Marketing industry!

And we hope to visit Webmart's 'Oxygen Farm' someday soon! 💚

About Richard Boon:
Richard is a Board Advisor at Webmart, a sustainable marketing agency. Webmart is a responsible business and certified B Corp. Richard leads a team of 40 strong team in marketing execution, strategy and technology. Webmart partners with clients in e-commerce, retail and charity, handling £20million of spend across Print, Digital, Creative and Data services.

Further Resources from the episode:
Webmart Website: https://www.webmartuk.com/
Richard on LinkedIn: https://www.linkedin.com/in/richardboon/
Webmart's Oxygen Farm: https://www.webmartuk.com/webmarts-oxygen-farm/

Music credit: bensound.com

We can't believe we're somehow down to our last guest of Season Six!

This series has absolutely belted by, but we were delighted to welcome a special guest for the penultimate session, and our first film-maker on the show...

Welcome, Tristan Lochon!

Film-maker and journalist, Tristan recently wrapped up his first full-length documentary; “Responsible : There is no business to be done on a broken planet.”

James from EcoSend was fortunate enough to attend a private screening of Tristan's film, hosted by our good friends over at Wholegrain Digital. So we were delighted to get to know the man behind the camera, as Tristan joined us to chat all about:

🎁 Taking inspiration and wisdom from Yvon Chouinard of Patagonia.
🏢 How to build companies which are truly ethical and sustainable?
👣 Tristan's journey into filmmaking and story-telling.
🌏 The importance of Tristan's travels outside of the Western world.
🍫 The Tony's Chocoloney story.
⚖️ Balancing Realism with Positive Action.
... and much more! ✨

We were thrilled to have Tristan on the show. We found him to be deeply thoughtful, sharing wisdom which was somehow poignant and uplifting at the same time. We hope you enjoy the episode 💚

About Tristan Lochon:
Filmmaker and Journalist, Tristan has been willing to travel and tell stories after two years living abroad in India and Southern Africa. After a few short documentaries and web series, he directed his first 52min documentary with “Responsible : There is no business to be done on a broken planet.”

Further Resources from the episode:
LinkedIn: https://www.linkedin.com/in/tristan-lochon-profil/
Let My People Go Surfing: https://www.worldofbooks.com/en-gb/products/let-my-people-go-surfing-book-yvon-chouinard-9780143109679
Arrange a screening of 'Responsible': responsible@wttj.co

Music credit: bensound.com

https://ecosend.io

We're so happy to back with the third Season of the EcoSend Podcast!

And who better to kick off the new Series than our good friend Raoul Boström, CEO at Tyve.

Raoul has really seen it all - from running product teams at high growth startups, to his latest work at the helm of Tyve; Raoul offers rich insights for anyone interested in the Tech for Good scene.

In this episode Raoul spoke to James about
- His journey from the commercial sector to the third sector.
- Applying growth lessons from his time in the startup world to running Tyve.
- How has the response from businesses and employees to charitable donations changed during the current economic climate?
- How Charity can fill the gaps where social entrepreneurship is unable to find a market.
- The top charities Tyve work with, including a new form of charitable giving; direct donations to people in need!
... and much more!

If you are a business owner or have HR or CSR responsibilities within a company, this episode will give you a fantastic insight into how to blend charitable donations into your operations.

About Raoul Boström:
Raoul runs Tyve, a free-to-use payroll giving platform that makes it simple for employees to donate to charity from their pre-tax earnings.

Before joining Tyve at the beginning of 2023, Raoul was an executive at fast growing tech companies, including eve sleep and iwoca, where he led the product management teams.

Further Resources from the episode:
Raoul on LinkedIn: https://www.linkedin.com/in/raoulbostrom/
Tyve on LinkedIn: https://www.linkedin.com/company/tyve/
Tyve Website: https://www.tyve.org/

Clear Air Task Force: https://www.catf.us/about/
GiveDirectly: https://www.givedirectly.org/
Against Malaria Foundation: https://www.againstmalaria.com/
'The Life You Can Save' by Peter Singer: https://en.wikipedia.org/wiki/The_Life_You_Can_Save

It's Episode 6 of Season 2 and we're back with a blast as James welcomed Will Zhao of Net Purpose to the hot-seat to teach us all about the world of Sustainable Investment.

- How growing up in China influenced Will's journey into Sustainability.
- The goal of Net Purpose to transform the 'code of Capitalism'.
- Why a consideration of Sustainability should be at the heart of any sensible, long-term investment strategy.
- 'The Top Three Drivers' of Sustainability for the future; Regulatory Pressure, Consumer Preference, Corporate Awareness.
- The role Banks secretly play in investing into Fossil Fuels, and exactly how much they've invested over recent years (the number will scare you!).

About Will Zhao
Will is a product lead at Net Purpose, a sustainability-focused fintech company based here in London. Prior to joining Net Purpose, Will worked in the political advocacy space in Washington DC and Boston lobbying for environmental policies in the US. In his spare time, Will is an avid music lover, basketball fan, and enjoys a cheeky pint with his mates. 

Further Resources:
Will on LinkedIn: https://www.linkedin.com/in/changjun-will-zhao-12aa8a63/
Net Purpose: https://www.netpurpose.com/
Net Purpose LinkedIn: https://www.linkedin.com/company/net-purpose/

Join us on our journey to becoming a climate conscious business.

Each week we'll be learning from founders, marketers and leaders who are all championing the climate in whatever they do, to find out what we can learn about how to run a business that is not only successful, but that has a positive impact on the planet as well.

Hit subscribe to get the first episode dropped to you next week!

Cornwall may be best-known on the Sustainability map for its expansive Eden Project site, but nestled just down the road from Eden Project sits another trailblazing site for a better future.

Caroline Stephenson's journey to building 'The Meadow Barns - An Education Centre for Climate Hope', started back in the 90s and her mother's mission to install two wind turbines. 

Caroline witnessed firsthand the fierce opposition her mother faced because of her activism. Drawing on this, since leaving her career in Music teaching, Caroline has dedicated herself to building 'The Meadow Barns' and using it as a site and resource to teach young people about Sustainable living. 

Her home is also her headquarters for her ‘Climate Hope’ movement, which Caroline defines as:

• underpinned by deep research
• brought to life by creative people
• grounded in local community and
• culminates in events and/or publications of colour, vibrancy and an infectious sense of fun!

In her chat with James, we learned about:

🌎 The importance of Community in launching a Sustainability movement, rather than going alone.
🙅‍♂️ The discrimination her mother faced because of her activism.
👣 How she has navigated facing her opposition to her own activism.
🏡 The challenges and benefits of using green building practises for her own 'EcoHome'.
🧒 Cultivating the next generation of change-makers through narrative and story-telling.
... and much more! ✨

Caroline is a living-breathing embodiment of her values and mission. From her home to her education courses, everything is dedicated to enabling future generations and to building a better future.

With her infectious enthusiasm for change, we're sure you'll enjoy this episode as much as we did 💚

About Caroline Stephenson:
Caroline Stephenson is Director of the Meadow Barns Education Centre, where people learn about local history and we share a wide range of stories that offer climate hope for the future

Further Resources from the episode:
The Meadow Barns website: https://themeadowbarns.co.uk/category/green-friday-blog-2023/
The Meadow Barns on YouTube: https://www.youtube.com/channel/UC1vxS01UuvQfpZljw7QTzMw

Music credit: bensound.com

For our sixth episode of Season Four we were delighted to host a vital partner to our mission here at EcoSend - Treeapp, our tree-planting powerhouse!

Since June 2023 we have entrusted Treeapp and their projects across the world with planting our clients' trees to absorb the carbon emissions of their email campaigns, reforest devastated areas, and improve the quality of life of local residents. 

Treeapp operate across four continents, and already partner with brands such as The Economist, DPD, and L'Oréal. 

We chose Treeapp to be our partner because of their stand-out credentials, including:

✅ Minimum 15 year contracts between landowners and local government, to ensure the trees are protected and allowed to grow.
✅ Third party satellite monitoring of their planting sites, via Restor.eco, to view the sites' progress over time.
✅ Planting only endemic and non-invasive species, and never planting monocultures!

But who are the people behind Treeapp, and how did the company come about?

To tell us all, we were delighted to welcome Godefroy Harito, Co-Founder of Treeapp, onto the show. 

In this week's episode, Godefroy chatted with James about:

🔥 How a childhood witnessing forest-fires in Greece sowed the seeds for launching Treeapp.
👣 Godefroy's journey from Fintech to Climate.
🎓 Securing accreditation from BCorp, World Economic Forum, and UN Global Compact.
⚔️ Addressing the controversy around Carbon Offsetting.
🚸 Speaking to schools to encourage the next generation of change-makers.
👏The dual benefits of reforestation; rebuilding local flora & fauna and providing economic opportunity through salaried work to locals.
... and much more! ✨

We loved getting to know a bit more about the story of Treeapp, and the great work they are doing across over 15 countries.

We hope you'll enjoy the episode too! 💚

About Godefroy Harito:
Godefroy is the co-founder of Treeapp, a global tree planting organisation enabling individuals and organisations to plant trees globally. Having planted over 4mln trees globally, the organisation works with the likes of the Economist, Loreal and DPD delivery group to plant trees.

Further Resources from the episode:
Treeapp's website: https://www.thetreeapp.org
Treeapp on LinkedIn: https://www.linkedin.com/company/thetreeapp/
Godefroy on LinkedIn: https://www.linkedin.com/in/godefroyharito/

Music credit: bensound.com

Our last guest of this series is Mona Jensen, founder of Something Green. Mona helps climate-conscious companies with their marketing and comms, and teaches workshops on how to comply with the new EU regulation on greenwashing.

We chat about...

• Defining greenwashing as a term
• The different ways we see companies "greenwashing"
• The marketer's role in greenwashing
• What is "greenhushing"
• Why people greenhush, and why it's not good for sustainability and progression
• Mona's personal experiences of managing social media for a municipality waste department

About Mona Jensen:
Mona has spent more than a decade working with environmental communication. Mona has run Something Green since 2017, where she helps green companies with their marketing and comms. Clients span 5 continents and 14 countries.
Mona also teaches workshops on how to comply with the new EU regulation on greenwashing, and how to communicate ethically.

Resources:
Mona's Linkedin: https://www.linkedin.com/in/monajensendk/
Something Green website: https://somethinggreen.org/
EcoSend: https://ecosend.io/

In our 7th episode of the EcoSend podcast, James Gill chats to Meg and Jenna from Nudj, the new, free app that empowers you to live more sustainably in the long term, one small Nudj at a time.

Meg (co-founder) and Jenna (marketing manager) chat about bringing more awareness into the small changes we can make in our everyday lives, creating a community around sustainability, the importance of taking small actions instead of shaming them, and how we can all help make sustainability something more people want to buy into.

Resources:

• Website: https://www.nudj.life
• Instagram: https://www.instagram.com/nudj.life/
• Meg: https://www.linkedin.com/in/meagan-crawford-56557141/
• Jenna: https://www.linkedin.com/in/jenna-mari-fisher-777197164/
• EcoSend: https://ecosend.io/

"Money at the expense of People and Planet is a structural failure."

We were really honoured to welcome a very special guest for Episode 4 of our Sixth Season of the EcoSend Podcast.

Running a successful business as an entrepreneur is hard, even in the best times.

But not only has our latest guest done that, but all the while creating innovative products which stop thousands of tons of material heading to landfill.

And as it that wasn't enough, also concurrently raising thousands of pounds for charity!

Kresse Wesling CBE is an outstanding example of the power of innovation, creativity, and a determination to provide a better example of business for good. We were delighted to welcome Kresse for a one of a kind episode, where every couple of minutes felt like stand-out clips in their own right!

So please do tune in and join us as James chatted to Kresse all about:

🦈 Why Hong Kong has no sharks(!)
💪 Why Kresse chose Business over Politics to be a force for good.
👜 The story of the first Fire Hose handbag.
🚒 Donating thousands to the London Fire Brigade
💀 Why Fast fashion is "killing" us!
🎓 Why we need to focus on inspiration, not shame.
... and much more! ✨

We really can't say it enough - this was one of our favourite episodes of all time. We hope you draw as much inspiration from it as we did 💚

About Kresse Wesling CBE:
Kresse Wesling, CBE, is a multi-award winning environmental entrepreneur. After first meeting the London Fire Brigade in 2005, Kresse launched Elvis & Kresse, which rescues and transforms decommissioned fire hose into innovative lifestyle products and returns 50% of profits to the Fire Fighters Charity. The company now collects 12 different waste streams and has several charitable partnerships and collaborations across industries. In 2021 Elvis & Kresse also took on a farm in order to establish a regenerative agriculture project, generate their own renewables and implement a host of environmental initiatives.

Further Resources from the episode:
Elvis & Kresse: Sustainable & Ethical Luxury: Elvis & Kresse - Designer Accessories
Kresse on LinkedIn: https://www.linkedin.com/in/kresse-wesling-cbe-0933646/
Instagram: https://www.instagram.com/elvisandkresse/?hl=en
The Farm: We are not a 'Maison', we are a FARM. - Elvis & Kresse
Circular Economy: Elvis & Kresse on The Circular Economy - Circular Fashion

Music credit: bensound.com

https://ecosend.io

We're delighted you joined us for the fifth season of The EcoSend Podcast! Thank you so much for joining us on this journey, which we started all the way back in November 2022 with our first episode. Feels like a lifetime ago now!

To recap the past season, we had some amazing guests including:

• S5E10 with Michelle Miles 
• S5E9 with Chrysta Sto
• S5E8 with Will Kinchin 
• S5E7 with Helen Neal
• S5E6 with Matt & Chrissie Nicholson
• S5E5 with Tam Hussey
• S5E4 with Tim Jones
• S5E3 with Cathy Benwell
• S5E2 with Erin Andrea Craske
• S5E1 with Richard Boon

So join us for an extra-special wrap-up episode, where James & Chris sat down (in-person!) to discuss all the wisdom, lessons, stories, and inspiration we've taken from our fifth season.

Topics we discussed:
💭 Is it better to change from within or make a clean break?
🌊 Why does it take so long for climate campaigns to reach public attention?
💪 How to stay motivated during difficult periods.
⚖️ How to balance purpose and profit.
⏱️ What has changed from Series One to now?
👤 James's favourite guest of the season.
... and much more! ✨

We'll look forward to seeing you for Season Six - coming soon 💚

About James Gill:
James is CEO and co-founder at GoSquared, an award-winning software to understand and engage with your customers. GoSquared recently launched their latest product, EcoSend; a climate-conscious email marketing platform. EcoSend powers beautiful, effective email campaigns, without a cost to the planet.

About Chris
Chris is the Customer Success Lead at EcoSend; passionate about helping climate-conscious businesses reduce their carbon footprint, and send best-in-class email campaigns. 

Further Resources:
James on LinkedIn: https://www.linkedin.com/in/jamesjgill/
Chris on LinkedIn: https://www.linkedin.com/in/chris-w-9001b19b/
James on Threads: https://www.threads.net/@jamesgill
EcoSend: https://ecosend.io/

We're delighted to be back with Series Two of The EcoSend Podcast! 🎊

To kick off Series Two we invited Dan Sherrard Smith, founder at MotherTree to teach us about the climate-importance of where you choose to invest your money.

In this episode Dan & James chat about:

- What motivated Dan to tackle the climate challenge?
- How your choice of Bank can double your annual carbon footprint!
- The importance of 'voting with your feet', by consciously choosing where to invest your money.
- The challenges of running a business with a climate-conscious focus.

About Dan Sherrard-Smith:
Dan was on the founding team and previously built product at Look After My Bills, a Y Combinator backed business that helped consumers automatically switch energy providers. Now, Dan is the founder & CEO of Mother Tree, which calculates your money's carbon footprint and helps you switch to a greener solution, for free!

Further Reading:
Dan on LinkedIn: https://www.linkedin.com/in/dan-sherrard-smith/
Website: https://www.mymothertree.com/?refer=GoSquared
Resources mentioned:
- https://www.carbonbankroll.com
- https://www.newyorker.com/news/daily-comment/could-googles-carbon-emissions-have-effectively-doubled-overnight

What kind of materials come to mind when you think of climate-conscious clothing? 🤔

We'll bet Seaweed wasn't the first on your list, but as our friend Dirk Eschenbacher explains, Seaweed kelp is the ultimate "Climate Tech Material" and the perfect antidote to today's culture of 'Fast Fashion' and clothing waste.

Dirk is a fascinating character, with a long journey into Sustainability and multiple ventures spanning across Advertising at Ogilvy, running the number one luxury and boutique travel agency for Chinese clients, all the way to his latest venture - creating Seaweed T-shirts with Karma Beach Club!

James sat down with Dirk to inaugurate Episode One of our fourth series of The EcoSend Podcast, as we learned all about:

👕The wonderful qualities that make seaweed the number one Sustainability choice for clothing.
🇨🇳 How China is leading the way across many aspects of Sustainable manufacturing.
💪 How Dirk navigates the various challenges of Sustainable Entrepreneurship.
✈️ The differences working in China vs. Europe
🗺️ ... and perhaps best of all, some travel inspo from Dirk's adventures 'Overlanding' across South America with his family!

This was a fascinating episode to kick-start our new season and open your mind to the possibilities of creative entrepreneurship. Dirk's episode really brought to light the great impact we can have when we put Nature first in our work.

About Dirk Eschenbacher:
Dirk is a creative director, designer and entrepreneur living in Asia, creating and making things around the world. Dirk started out with a career in advertising, then created a luxury travel startup in China and now is making yarns, fabrics and clothes with seaweed.

Further Resources from the episode:
Dirk on LinkedIn: https://www.linkedin.com/in/dirkeschenbacher/
Dirk's website: iamdirk.com

Karma Beach Club website: www.karmabeachclub.com

Music credit: bensound.com

With his passion for technology, and fond memories of a childhood growing up in rural Denmark, Michael Andersen seemed destined for a career in Digital Sustainability. 

Since building his first website at the age of 12(!), Michael has been fascinated with problem-solving and using technology for a better world. 

This led Michael to found 'Sustainable WWW' - a non-profit focused on spreading knowledge about sustainable web design and development, as well as authoring the book 'Sustainable Web Design In 20 Lessons', published in March 2023. All alongside his day-job as a senior Frontend developer!

We were delighted to welcome Michael for the second episode of Season Four, to talk us through:

🧐 Michael's top-tips for optimising the Sustainability credentials of your website.
🇸🇪 Why Sweden is leading the way in 'Green Hosting'.
❤️ His main sources of inspiration in the Digital Sustainability space.
🏁 The importance of just getting started, rather than waiting for certainty.
... and much more! ✨

Michael is a fantastic example of living a life combining talent with purpose. We hope you can take lessons and inspiration from his 'Tech for Nature' approach 🙌

About Michael Andersen:
Michael is the founder of Sustainable WWW and author of the book 'Sustainable Web Design In 20 Lessons'. He also works full time as a senior Frontend developer in a small company based in Gothenburg; creating custom internet solutions based on their customers requirements. 

Further Resources from the episode:
Michael on LinkedIn: https://www.linkedin.com/in/michael-orregaard-andersen/
Sustainable WWW: https://sustainablewww.org

Music credit: bensound.com

We're always fascinated to hear about our guests' journeys into Sustainability. Few have been quite as exciting and dramatic as our latest guest on the podcast, Sylwia Bodzon!

For this episode James sat down with Sylwia, Account Executive & Sustainability Advisor at EIVEE™ to talk about

- Sylwia's fascinating journey, from working in private aviation to helping companies calculate their carbon emissions.
- The difficulties companies run into when trying to calculate their own emissions.
- How carbon reporting will become just as vital as financial reporting in the future.
- The role AI will play in the future of Sustainability.
- How the aviation industry can turn green, and much more..!

About Sylwia Bodzon:
Sylwia is a sustainability advisor and account executive at a start-up called EIVEE (pronounced: IVY), where she helps businesses across the Nordics map their carbon emissions and report on their footprint.

Sylwia has over 10 years of International sales and marketing career under her belt, however, she has spent majority of it in the business aviation industry, working at start-ups as well as at a Fortune 100, until she decided to shift her career path to sustainability…

Further Resources:
Sylwia on LinkedIn: https://www.linkedin.com/in/bodzon/
EIVEE: https://www.eivee.io/
EIVEE Company LinkedIn: https://www.linkedin.com/company/eivee/

Alongside Chris, Customer Success Lead at GoSquared, James reflects on:

- His key learnings from our guests over the past eight episodes. 
- How his optimism for the future has changed after interviewing our speakers. 
- His plans for implementing our guests' knowledge into the company, over the next 12 months. 

About James Gill:
James is CEO and co-founder at GoSquared, an award-winning software to understand and engage with your customers. GoSquared recently launched their latest product, EcoSend; a climate-conscious email marketing platform. EcoSend powers beautiful, effective email campaigns, without a cost to the planet.

Resources:
James on LinkedIn: https://www.linkedin.com/in/jamesjgill/
James on Twitter: https://twitter.com/jamesjgill
EcoSend: https://ecosend.io/
GoSquared: https://www.gosquared.com/

"Product Managers hold both vertical and horizontal influence to instil positive change within organisations and businesses" 🚀

We're down to our last guest of Season Three of the EcoSend Podcast, and it's a cracker with François Burra - who is leading the way in educating Product Managers to drive positive change.

François has over 12 years experience as Product Lead and UX Consultant for startups and agencies, before taking a year out to study the Climate Challenge in earnest, and pivot his career more directly into Sustainability.

Since then, François has been helping digital companies and product teams take advantage of the net zero opportunity and cut down their digital emissions.

In this episode, we learned about:
✈️ How global Digital emissions now count for double the emissions of the airline industry!
🤑The importance of moving away from the culture of 'Always Buy Brand New'
💪François' mission to train Product Managers to leverage their unique position within companies, and drive positive change
👩‍⚖️ How new regulation is needed to help change businesses' attitudes towards the climate
🗺️ The different attitudes between Europe and the US towards the Climate challenge
... and much more! ✨

This was a fascinating episode to round off our guests for the season, with a ton of practical advice you can start implementing immediately.

About François Burra:
François is a Product Lead and UX consultant, mentor, and speaker with 12 years of experience working with startups and agencies in Canada and the US (based in Montreal). After taking almost a full year off and following climate courses, François pivoted his career to fight the climate crisis and now help digital companies and product teams take advantage of the net zero opportunity and reduce their digital emissions.

Further Resources from the episode:
François on LinkedIn: https://www.linkedin.com/in/francoisburra/

Climate Product Manager playbook: https://climateproductleaders.org/

Music credit: bensound.com

No hierarchy? No Managers?? Employees who choose their own salary???

It may sound like a Venture Capitalist's worst-nightmare, and a business doomed to fail, but Anne-Cécile and the team at 'Jobs That Make Sense' are proving them all wrong!

Established over 10 years ago and boasting a team of 150, 'Jobs That Make Sense' is paving the way not only in how business can be run, but in connecting people with purposeful jobs. 

'Jobs That Make Sense' is a platform designed to connect people to meaningful work, and build an inclusive and sustainable society. 

In this episode, Ann-Cécile joined James to chat about:

❤️‍🩹 How volunteering and social work led to her career in Sustainability.
📈 How JTMS grew to over 7,000 organisations on their platform.
👣 Anne-Cécile's advice for finding your own purposeful job.
🏗️ Reinventing how organisations work; with flat governance, responsibility, and trust.
🔮 Anne-Cécile's prediction for a future fuelled by the younger generation's desire for meaningful work.
... and much more! ✨

Anne-Cécile and her team are flipping the script on how we should think about our relationships with our work, and how corporate organisations should function. It's a trailblazing example, and we'd love for you to check out and enjoy this episode as much as we did 💚

About Anne-Cécile Crabières:
Anne-Cécile Crabières is 30 years old and always looking for outdoor and dancing sessions! She has worked for makesense for 7 years now and is in charge of the recruiters on the jobs_that_makesense platform!

For 10 years, makesense has been creating tools and programs for collective mobilization to enable everyone to take action and build an inclusive and sustainable society.

Further Resources from the episode:
Jobs That Make Sense website: https://jobs.makesense.org/en
Anne-Cécile on LinkedIn: https://www.linkedin.com/in/anne-c%C3%A9cile-crabi%C3%A8res/
CheerUp project: https://cheer-up.fr/
'Reinventing Organisations' by Frederic Laloux: https://www.reinventingorganizations.com/

Music credit: bensound.com

It's not often you meet someone qualified to talk to you about Sustainability, Philosophy, and Evolutionary Psychology - but Richard Dickson is one of those few!

We were delighted to welcome Richard to the hot-seat for Episode 5 of the EcoSend Podcast, and what a jam-packed episode this proved to be!

Get ready for a deep-dive through everything which has led Richard to where he is today as Co-Founder of Play It Green; taking a journey through his thesis in Philosophy, managing a non-profit in Tanzania, and even a few Lancashire words of wisdom!

Our topics for this episode include:
- How studying Philosophy sparked Richard's interest in the history of Capitalism, and a desire to improve the system
- Scaling up a tree-planting Non-Profit in Tanzania to 250k trees per month!
- Play It Green's 3 Step Solution for addressing Climate Change
- Why we need to shift our dopamine triggers as part of our move away from Consumerism, and towards Conscious Capitalism
- How Play It Green intend to become the largest community of changemaker businesses
... and much more!

Want to be better understand how humanity ended up in our current quagmires in politics, education, and business? Want to understand what we need to do to emerge into a better future?

Then this is an episode you will love! Tune in, sit back, and let Richard take you on a journey through creating Conscious Capitalism.

About Richard Dickson:
Richard is the Co-Founder of the award winning sustainability company, Play It Green. With a background in Psychology and Philosophy he is a proponent of conscious capitalism and Better Business. He is also a lifelong Manchester City fan and fitness enthusiast.

Further Resources from the episode:
Richard on LinkedIn: https://www.linkedin.com/in/richardiandickson/
Play It Green: https://playitgreen.com/
Play It Green on X: https://twitter.com/PlayItGreen2

Music credit: bensound.com

There's no doubt we live in a time of crisis.

Day after day, we read news and stories about the worsening climate challenge. Yet little do we hear stories of hope.

And not just theoretical hope, but the pragmatic, "rolled-up sleeves" kind of hope.

But that is exactly what this week's guest's work and book is all about.

And so we are delighted to welcome Osprey Orielle Lake to The EcoSend Podcast, to bring a fresh perspective on the vital role which women and indigenous cultures can play in safeguarding our planet (and our own!) future.

So please do tune in and join us as James chatted to Osprey all about:

🪓 Osprey's childhood, confronted by logging activities of California's majestic Redwoods.
😔 Unfulfilled climate-change promises from the Obama administration.
📉 How increasing the Women's Political Empowerment Index dramatically cuts carbon emissions.
🗣️ The importance of conversation around gender and race.
🌍 Reforesting 1.6 million acres in the DRC
🙌 Moving from pyramid hierarchy to grass-root, bottom-up leadership.
... and much more! ✨

This was a fantastic episode, revealing so much to us on the changes needed if we are to move forward together, towards a better future 💚

About Osprey Orielle Lake:
Osprey Orielle Lake is the founder and executive director of the Women's Earth and Climate Action Network (WECAN). She is also the author of the award-winning book 'The Story is in Our Bones: How Worldviews and Climate Justice Can Remake a World in Crisis' (published by New Society Publishers).

Further Resources from the episode:
Instagram: https://www.instagram.com/ospreyoriellelake/
LinkedIn: https://www.linkedin.com/in/osprey-orielle-lake-4286bb12/
Website: https://ospreyoriellelake.earth

Music credit: bensound.com

https://ecosend.io

Episode 3 of Season 3 is upon us! We're racing through the Series so far, and this week we welcome another two superstars in the Sustainability space; Anje and Robert from Dazzle!

Anje & Robert are on a mission to embed Sustainability into the core of every organisations' decision-making processes, and to fill a major gap in the market for businesses who lack the resource for full-time Sustainability hires.

Some of the topics discussed in Episode 3 include:
- How Dazzle was born out of the difficulty in finding accredited Sustainability professionals.
- The importance of expert advice when navigating the Sustainability space.
- Making expert knowledge accessible to smaller businesses.
- Creating a community for Sustainability Freelancers, and current trends in the Freelance movement.
- How to use Marketing for good, rather than for manipulation.
- and much more..!

Are you working for or running a business and looking to improve your sustainability credentials or get better insights into your digital footprint?

Are you a Freelancer in the sustainability space looking to join a community and find organisations to work with?

If the answer to either of these questions is yes, you’ll get a ton of value from this episode! Please enjoy, like, comment, and share!

About Anje de Jager:
Anje de Jager, co-founder of Dazzle, is dedicated to making a positive impact in the world by transforming businesses into fully sustainable operations. With a background in marketing and a passion for sustainability, she is on a mission to drive change and foster a thriving community of freelancers committed to sustainability.

About Robert Smith:
Robert Smith, Co-Founder of Dazzle, has a background in more commercially related roles in the field of sustainability. Robert is with Dazzle on a mission to make sustainability support financially more accessible for organizations globally.

Further Resources from the episode:
Anje on LinkedIn: www.linkedin.com/in/anjedejager
Robert on LinkedIn: https://www.linkedin.com/in/robertfjsmith/
Dazzle Platform Website: www.dazzle-platform.com

Dazzle Platform LinkedIn: www.linkedin.com/company/dazzle-platform/

We can't believe we're already down to our final guest of Season Five! 

We've been truly blessed with so many amazing speakers, and our final guest is no exception. Welcome to the show, Michelle Miles!

Michelle is CEO at the 'Sustainable Wedding Alliance', and has made it her mission to integrate Sustainability into the heart of the Wedding industry. 

With all their usual expense and excess, you might not typically associate weddings with the Sustainability movement. Perhaps even the opposite. But with nearly 100 wedding consultants signed up to Michelle's alliance, that is all about to change!

So join on us as we learned about Michelle's journey, from entering the Events industry at age 16, to specialising in weddings, and ultimately to founding the Sustainable Wedding Alliance and addressing the environmental impact weddings have. 

Michelle chatted to James all about:

👰‍♀️ The potential positive impact of changing the wedding industry, with 300,000 weddings per year in the UK alone!
💭 Changing social trends and attitudes towards marriage.
🤝 The post-pandemic industry shift from competition to collaboration. 

Michelle also shared her top-tips for a climate-conscious wedding, including:
✅ A venue powered by renewable energy
✅ Choosing no-waste caterers
✅ Fair working hours for staff
✅ Offering guests travel options by rail or coach where possible
✅ Using locally sourced flowers and seasonal food 

It's amazing to see thought-leaders like Michelle driving huge change across an entire industry. We came away from the episode feeling super inspired and ready for action! We hope you enjoy the final guest of Season Five 💚

About Michelle Miles:
Founder & CEO of Sustainable Wedding Alliance, Michelle has been working in the events and wedding industry since leaving school at 16. Michelle founded her first company in 2009, an event agency that quickly became focused on working for sustainably led clients, running events and weddings with minimal footprint, aiming to have a positive impact on people and planet. Fast forward to pandemic… and SWA was formed during the ‘quiet’ time forced by pandemic. Michelle lives in rural Berkshire, and is obsessed with natural and growing flowers. 

Further Resources from the episode: 
SWA Website: https://sustainableweddingalliance.com/
SWA LinkedIn: https://www.linkedin.com/company/sustainable-wedding-alliance 
SWA Instagram: https://www.instagram.com/sustainableweddingallianceuk/
Michelle on LinkedIn: https://www.linkedin.com/in/michellemilesevents/

Music credit: bensound.com

https://ecosend.io

We can't believe we've reached the end of Season Three of The EcoSend Podcast already, but we're delighted you've joined us for this past season, and we're incredibly grateful for all the wonderful guests we've recently invited on the show.

As a recap, this past season we welcomed to the podcast:

• François Burra from Product for NetZero 
• Rebecca Heaps from Tentshare 
• Russ Avery from Avery & Brown
• Tim Frick from MightyBytes
• Richard Dickson from PlayItGreen
• Tom Hardy from Manifesto Studios
• Anje & Robert from Dazzle
• Tom & Marketa from Wholegrain Digital
• Raoul Böstrum from Tyve

In this episode, James recaps the key lessons learned from our latest group of guests, as well as lessons from another six months leading the helm at EcoSend.

We also discussed:
🏆 What needs to be done to make purpose-driven work the norm, not the outlier?
🤔The importance of actively taking time to think on your purpose.
🏦 How business-for-good leads to competitive advantage?
👣 What needs to be done to drive awareness of the carbon footprint of digital emissions?
... and much more! ✨

Find out more from our final episode of season three, and we look forward to catching you for season four... coming soon! 🌳

About James Gill:
James is CEO and co-founder at GoSquared, an award-winning software to understand and engage with your customers. GoSquared recently launched their latest product, EcoSend; a climate-conscious email marketing platform. EcoSend powers beautiful, effective email campaigns, without a cost to the planet.

About Chris
Chris is the Customer Success Lead at EcoSend; passionate about helping climate-conscious businesses reduce their carbon footprint, and send best-in-class email campaigns. 

Further Resources:
James on LinkedIn: https://www.linkedin.com/in/jamesjgill/
Chris on LinkedIn: https://www.linkedin.com/in/chris-w-9001b19b/
James on Threads: https://www.threads.net/@jamesgill
EcoSend: https://ecosend.io/

As Change-makers and Entrepreneurs for Good, we want to tell our story to the world, and inspire others to join or create their own mission.

But when it comes to talking about Sustainability, or Ethical Capitalism, we live in constant fear of falling foul of the twin-evils of Greenwashing and Greenhushing.

Fortunately, today's guests are industry-experts in authentic story-telling, and building congruent Brand Identity.

Emily & Kate from Sonder Tell have worked with many household names, such as the likes of Mindful Chef, Katkin, and Liquid Death(!)

They know all the challenges of communicating about Sustainability and mission, and are experts in leveraging the power of story-telling for authentic communication, and customer retention.

If you're a Marketer or Business Leader, and you want to know how to communicate your mission in a way which avoids 'ick', then don't miss this episode 🙌

Kate & Emily joined James to chat about:

🇪🇸 How a meeting in Barcelona sparked a friendship which lead to their business partnership.
🙅‍♀️ Rejecting clients who don't meet their 'Greenlist' criteria.
🗣️ Why Brands MUST find their tone of voice.
💭 How to separate your comms from 'Corporate Fluff'.
🦸‍♀️ How to make your customer the Hero of your mission.
... and much more! ✨

Emily & Kate really lead the way in conscious communication and strategic storytelling. We hope you enjoy this episode as much as we did 💚

About Sonder & Tell:
Emily and Kate are co-founders of Sonder & Tell a brand strategy agency that uses stories to move people.

Further Resources from the episode:
Newsletter: sonderandtell.substack.com/subscribe
Emily on LinkedIn: https://www.linkedin.com/in/emily-ames-5496ba82
Kate on LinkedIn: https://www.linkedin.com/in/kate-hamilton-72517873/?originalSubdomain=uk
Website: https://sonderandtell.com/

Music credit: bensound.com

https://ecosend.io

Charities with too little, on the lookout for stock. Business with too much, on the lookout to offload.

What if a platform existed to connect the two together?

Fulfilling Charities' need for items, without having to spend their funding.
Giving businesses the opportunity not only to offload unwanted items without paying for removal fees, but also the opportunity to contribute to a local cause.

Thankfully, that's exactly what Cathy Benwell went ahead and created!

Founder of 'A Good Thing', Cathy's mission is to provide an exchange-economy between the third sector and private enterprise.

Since its inception, 'A Good Thing' has saved charities over £600,000, and they are projected to double that this year!

As the founder of such a brilliant, win-win platform, we were delighted to sit down with Cathy to talk about:

🐰 Donation stories about Easter Eggs, theatre sets, shaving kids, and even bricks for a kitchen!
🦸‍♀️ How 'A Good Thing' saves charities from unnecessary costs
💝 Cathy's decision to run a freemium model
🤝 The different reasons why businesses choose to partner with 'A Good Thing'
💥The power of local, social impact
... and much more! ✨

This was a wonderful and heartening episode, showing us the power which creative thinking can bring to the social sector. We hope you enjoy it as much we did 💚

About Cathy Benwell:
Cathy Benwell is co-founder of social enterprise A Good Thing CIC, a nonprofit online platform that connects charities right across the UK with businesses that have things to give away.

Further Resources from the episode:
'A Good Thing' website: https://www.agoodthing.org.uk/
'A Good Thing' on X: www.twitter.com/agoodthing_uk
'A Good Thing' on LinkedIn: www.linkedin.com/company/agoodthing-org-uk

Music credit: bensound.com

And we're back! 💚🙌

Just three weeks after rounding off Season Five, we're delighted to return with a brand new Season Six of The EcoSend Podcast!

We've got some fantastic guests lined-up this season, and who better to kick us off than a real expert in Ethical Email Marketing, Yuval Ackerman!

Rated a 'Top Marketer to watch in 2024', Yuval embodies the new shift towards conscious, empathetic Marketing, and away from traditional fear-based tactics and manipulation.

So join us for this amazing episode to learn all about using ethical communications to turn your subscribers into your greatest fans, and more as Yuval discussed with James:

🪖Enlisting in the military at age 17
🤗 Finding a home in the BCorp movement
💬 Moving email from monologue to dialogue
📚 Teaching brands storytelling for business growth
🍝 The link between email and pasta?!
... and much more! ✨

Yuval embodies all of the most important values we cherish here at EcoSend. And as a climate-conscious email provider, we couldn't think of anyone better to start off our sixth season than a true expert in conscious email communication.

About Yuval Ackerman:
Yuval is an ethical email consultant who helps eCommerce, B corp and 1% for the Planet brands turn their subscribers into their biggest inbox F.A.N.s.

Named a "Top Marketer to Watch in 2024", Yuval challenges the so-called "best practices" and gives actionable "better practices" that are deeply rooted in consent-based and human-centric marketing to improve email engagement and performance.

She is also the host of “Email and Pastacast”, a monthly free masterclass that explores pasta recipes, ethical email strategies, and the funny connection between them.

In her spare time, Yuval is a songwriter/music producer and a full-time nomad on a mission to find a place to call home.

Further Resources from the episode:
Ethical Emails: https://www.ethicalemails.co
Yuval on LinkedIn: https://www.linkedin.com/in/yuvalackerman/
Yuval on Threads: http://threads.net/@ethicalemails
Ethical Emails Cleenic: https://go.oncehub.com/TheCleenic
Ethical Emails Newsletter: https://www.ethicalemails.co/subscribe
Emails & Pastacast: https://www.linkedin.com/events/email-pastacast-2-timeoftheseas7224015262512005120/comments/

Music credit: bensound.com

https://ecosend.io

More and more brands these days are self-censoring their Sustainability efforts, due to fear of being called out for Greenwashing.

But as today's guest Maddy Cooper explains, this "paralysis of Greenhushing" is incredibly damaging for the success and momentum of the Sustainability movement. 

Since struggling with her own climate anxiety, Maddy took it upon herself to transform her career in Marketing; first by attending the University of Cambridge's Sustainability Leadership Course, then taking her former agency through B-Corp certification, before finally launching her own Sustainability Marketing practise - Flourish. 

In this episode, Maddy gives a wealth of practical tips, tools, and resources to help Marketers speak with confidence about their Sustainability efforts. 

As our penultimate guest of the season, Maddy chatted with James about: 

😟 Her struggles with climate anxiety since the birth of her children.
🏦 The importance of prioritising the commercial case for Sustainability, in order to win shareholder buy-in.
🥰 How brands like Patagonia are thriving thanks to their Sustainability focus.
🙅‍♀️ Attracting the next generation of talent; 1/3 of Gen Z applicants will reject employers with poor Sustainability credentials.
💚 How Sustainability must be at the heart of every company, not just a bolt-on.
... and much more! ✨

We'd highly recommend all Marketers to check out this episode - the tools and tips Maddy shares are incredibly practical and could really help transform your Sustainable Marketing efforts. Not to mention, as Maddy points out, organisations where Sustainability permeates through every area of the company unlock a great commercial advantage over their competitors 💚

About Maddy Cooper:
Maddy Cooper is CEO & Founder of Flourish, a sustainability marketing change agency. Flourish partners with major brands that are investing in sustainability transformation and want to communicate their efforts, without fear of greenwashing. Maddy is also an assessor for the University of Cambridge Centre for Sustainability Leadership’s Marketing, Media and Creative programme.

Further Resources from the episode:
Flourish website: https://www.flourishingworld.com/
Flourish on LinkedIn: https://www.linkedin.com/company/flourish-uk/
Flourish on Twitter: https://twitter.com/flourishingwrld
'Sustainable Marketing': https://www.koganpage.com/marketing-communications/sustainable-marketing-9781398613133 (Use Code: SM20 for 20% off!)
'Sustainable Marketing Compass: https://www.sustainablemarketingcompass.com/
'Creative Happy Work' by Kat Byles: https://www.katbyles.com/products/creative-happy-work-book
'Win Without Pitching' by Blair Enns: https://www.winwithoutpitching.com/

Music credit: bensound.com

In this episode, we cover everything we've learned so far about CSR.
What it really is, where to start, making sure it's not just another corporate buzzword, the challenges we've faced and the benefits for everyone involved.
If you want your business to start doing more for the planet and it's people, but you're not sure where to start or how to get everyone involved, this episode is for you.

Links:
On Hand - https://www.beonhand.co.uk/
EcoSend - https://ecosend.io/

We're very privileged on The EcoSend Podcast to be inspired by so many change-makers leading innovation and solving problems.

And Carina Jandt is high up on that list!

Carina is a fantastic example of a change-maker who saw a problem in her industry, a problem which her industry chose to ignore, and took it upon herself to do something about it! 

A veteran of the Events Industry, Carina saw first-hand the depressing amount of wastage left over at the end of each Event. Furniture, hardware, the list goes on...

At the same time, while volunteering in the third sector, she saw the intense need for products, particularly digital.

Putting two and two together, Carina stepped up to solve the problem by co-founding Event Cycle!

Event Cycle is dedicated to helping event professionals implement practical solutions to sustainability challenges, and redistributing leftover items across the Third Sector.

In her chat with James, we learned all about:

💡How a leftover set of IKEA furniture sparked the idea for Event Cycle.
🤝The importance for business to learn to work within communities, not seeing themselves as islands.
📄How ESG needs to change in the immediate future.
🔮Her predictions for upcoming trends and changes in the Events industry.
🏁Why we need to focus on incremental change and starting NOW!
... and much more! ✨

Carina is a great example of a 'get sh*t done' mentality, and how to align your work with your purpose through a bit of creative thinking!

We loved meeting Carina, and we hope you enjoy the episode too.

About Carina Jandt:
Carina is a seasoned technical production manager with a decade of experience at high-profile event agencies recognized a growing sustainability trend among clients and desire to reduce waste.

While volunteering, she quickly noticed the increasing demand for donations with charities and felt that there was a need to combine the two. Her venture Event Cycle does just that - helping event businesses implement practical and sustainable solutions with a lasting social legacy. Carina aspires to guide the industry towards a circular economy while aiding the vulnerable, fostering a lasting legacy.

Further Resources from the episode:
Event Cycle on LinkedIn: https://www.linkedin.com/company/eventcycle
Event Cycle on X: https://twitter.com/eventcycleuk
Event Cycle's website: https://www.eventcycle.org/ 

Music credit: bensound.com

It's Episode 3, and we're back this time with Tim Maiden of Green Small Business!

At EcoSend, we're committed not only to reducing the carbon footprint of email, but of our own footprint as a business too.

But it's hard to know where to even start with measuring a company's carbon footprint. Especially for startups and SME's already juggling too many tasks with too few resources.

At the end of the day, we're not massive corporates who can dedicate whole teams and budgets to this...

Thankfully, that's exactly where Tim and his team can help!

Through Green Small Business, Tim's mission is to drive authentic climate action for SME's. Meaning calculating and tackling our carbon footprint isn't just left to the big companies, but is something any climate-conscious business can commit to.

And so, we were delighted that Tim joined us for this episode to discuss:

👶 How his upbringing influenced his desire work in Climate
👀 Why are so many small businesses interested in addressing their carbon footprint?
😱 Helping SME's to tackle their fears of Greenwashing.
😵‍💫 Why it's better for some business to GROW their carbon footprint?!
🔮 Tim's predictions for the future.
... and much more! ✨

We really love working with Tim, and we're so glad he joined us for this episode to share his knowledge. Do check it out and let us know your thoughts 💚

About Tim Maiden:
Tim is the founder of Green Small Business, a consultancy focused on driving authentic climate action among small and medium-sized businesses

Further Resources from the episode:
Green Small Business Website: https://greensmallbusiness.com/
Tim on LinkedIn: https://www.linkedin.com/in/tim-maiden-72a96624/

Music credit: bensound.com

https://ecosend.io

In this episode, we discuss the real impact digital marketing has on the planet, incuding...

• Where emissions from digital marketing come from
• The scale of the impact across the globe
• 3 different types of emissions associated with running a business: The ones you burn, ones you buy and those beyond...
• Easy ways to start measuring and reducing those emissions
• How adopting different marketing practices can be better for both the planet AND your customers

Resources

• Business of Purpose
• Work on Climate
• EcoSend

When it comes to talking about Sustainability, we always think about here 'on the ground' on Planet Earth.

But what about that vast, infinite Universe sitting above our heads? Space! 

What role can Space and satellites have in Sustainability? Can we use Space Technology to build a better future for ourselves, or will it end-up yet another contributing factor to the Climate Challenge?

Enter Ryan Laird, our final guest of the season, CEO of Green Orbit Digital, for a fascinating insight into unexplored territory!

Ryan joined James in the hot-seat to talk about:

🎓 His journey from Physics to Marketing and Space Sustainability.
💵 The rise of Private Ventures in the Space Industry.
😣 The challenges of integrating Sustainable practise into satellite management.
🌐 How satellite data could be the key to safeguarding our future against climate-change.
👥 Creating a Digital 'Twin' of the world to monitor the health of the planet and inform environmental policies.
... and much more! ✨

This was an incredible episode delving into an area we'd never thought of before. Expect fascinating stories about how satellites have been used to alert illegal logging in Brasil, 'The Copernicus Program', and the mechanics of sending up and repairing satellites in Space. 

In order to safeguard our future, we desperately need to integrate Sustainability; not just into every activity here on Earth, but in our activities in the stars above too. 💚

About Ryan Laird:
Ryan is the Founder and Director of Green Orbit Digital. We specialise in helping businesses navigate the intersection of digital marketing and sustainability in the space industry.

Further Resources from the episode:
Green Orbit Digital website: https://greenorbit.space
Green Orbit Digital on LinkedIn: https://www.linkedin.com/company/greenorbitdigital/
Green Orbit Digital on Twitter: https://twitter.com/greenorbitspace
INCO Academy's Green Digital Skills Course: https://www.greenskills.inco-group.co/

Music credit: bensound.com

Join us for a fascinating episode as we dive into the world of climate-tech investing with this week's guest, Hampus Jakobsson.

Hampus gave James a whirlwind episode, covering a wide-range of topics from climate-investing to finding purpose in your career! Check out this episode to discover:

- Solving climate problems; the green camp, the red camp, the blue camp. Which one are you?
- Why is climate challenge the greatest threat presented to Humanity yet?
- How Venture Capital can manage the risk which Banks can't.
- What VC's look for in businesses, and what they avoid at all costs.
- Should you be looking for breadth or depth in your career?

You really don't want to miss this episode, give it a listen today!

About Hampus Jakobsson:
Hampus is a General Partner at Pale blue dot, a seed stage climate tech VC investing in reducing & reversing the effects of climate change & preparing for a new world.

Further Resources:
Hampus on LinkedIn: https://www.linkedin.com/in/bodzon/
Hampus on Twitter: https://twitter.com/hajak
Pale blue dot website: https://paleblue.vc/
Pale blue Company LinkedIn: https://www.linkedin.com/company/palebluedotvcclimate/

Having followed our latest guests for a long time on LinkedIn, we were absolutely delighted when he agreed to join us for Episode Six of our Sixth Season of The EcoSend Podcast 🙌

Carlos Terol is a leading voice in the Change-maker and Business for Good space. With a following of over 32,000 on LinkedIn, and an ever growing community at Goodripple.co - we were so happy to have Carlos stop-by to spread some of his wisdom.

In an era where some corporations have higher GDP than most countries, Carlos is a champion for the power of small business, and how it can lead us into a much-needed shift towards conscious Capitalism.

Since a life-changing trip to the Western Sahara, Carlos has made growing Good Ripple; a global community of change makers, his life mission.

So please do tune in and join us for a special episode, as we spoke to one of the most influential voices in Changemaking today!

🌍 How a one-off trip changed Carlos's ambition from Ferraris to Business for Good.
🙋‍♂️What is a Change-maker? And the challenges of growing a Change-maker community.
✋Why Carbon Handprints and Carbon Shadows are more important measurements than just Carbon Footprint.
✅ The advantages small businesses have over large corporations for maximising positive change.
👐 Advice to budding change-makers and entrepreneurs looking to build conscious businesses.
👤 The importance of building your personal brand, and lessons in growing a LinkedIn following to over 32,000
... and much more! ✨

This episode was 30 minutes chock-full of great advice and lessons learned from the frontlines of building a conscious-community, and leveraging the power of personal brand. We hope you enjoy it as much as we did 💚

About Carlos Terol:
Carlos is the founder of Good Ripple, a platform on a mission to connect 300 million changemakers by 2030. They are 3,500 members strong from 105 countries, focusing on three pillars: connect, collaborate and grow.

Further Resources from the episode:
LinkedIn: https://www.linkedin.com/in/carlos-terol
Website: https://nas.io/good-ripple
Carlos's curation of 200+ impact job boards in Notion:

https://carlosterol.notion.site/Job-Boards-bef014baf07d4690a1d0e3c7fc9b4f06?pvs=4

Music credit: bensound.com

https://ecosend.io

When it comes to Advertising, you're probably picturing Don Draper types, or perhaps that latest spammy pop-up you had to drive away from your screen.

Advertising often gets a bad rep, especially for its deliberate drive towards Consumerism.

But as our latest guest explains, it doesn't have to be this way!

Enter Ollie Deane of 'The Good Net' - the Ethical Intelligence company delivering ads that not only get results, but do good for the world too.

In this eye-opening episode, Ollie break stereotypes to explain how Marketing Spend can directly contribute to a company's ESG targets. As well as The Good Net's calculation of companies' 'Holistic Ethical Media Index Score'.

Not only that, but Ethical Advertising need not be a compromise to Marketers, but has been proven to outperform standard Ads and deliver better results for their clients.

So join us for our first episode on Ethical Advertising, as Ollie chatted to James about:

💸 Raising £1 million in Angel Investment to launch 'The Good Net'
📈 How Ethical Media drove 14% greater campaign results than standard Ads
👣 The need to better understand Advertising's 'invisible' Carbon Footprint
📃 How upcoming Regulation will change the Advertising landscape, and what you need to be prepared for
😶 Why the 'Tough on stains, kind on the Planet' Ad got banned.
... and much more! ✨

It's amazing to see driven individuals like Ollie out there in the world, driving change even within controversial industries. After all, we all need to pull forward together if we are going to face the climate challenge. Advertisers included! We hope you enjoy the episode 💚

About Ollie Deane:
Ollie is the founder of The GoodNet. Ollie Has worked in media since 2025, holding a number of leadership roles for some of the largest companies in the UK media media industry. This included 11 years at Global running their digital and outdoor commercial departments. Ollie left Global in 2022 to launch his own company - The GoodNet.

Further Resources from the episode:
LinkedIn: https://www.linkedin.com/company/thegoodnet/
Website: https://wearethegoodnet.com

Music credit: bensound.com

https://ecosend.io

It's Episode 4 of our third season here at The EcoSend Podcast, and we've got an episode to share with you which is guaranteed to warm your soul!

The team at EcoSend have known Tom Hardy, founder at Manifesto Studios, for many years now, and we were delighted to welcome him onto the hot-seat. Tom gave us a fantastic episode and opportunity to share in his philosophy and experience in integrating purpose into your life.

Our topics for this episode include:
- How Tom was driven to starting his own company, after experiencing Greenwashing practises in the Corporate world.
- The importance of authentic communications for brands who are endeavouring to be more purpose-driven.
- How change at the world's largest companies often needs to come from changemakers and evangelists within, rather than outside of those organisations.
- How to balance short and long-term motivations when taking on clients, during your early days running a purpose-driven company.
- The importance of defining your own values in order to avoid following the value systems of others.
- How success in one's career doesn't always correlate with a sense of contentment in life.
- ... and much more!

Feeling a bit lost in how to align your career with your values? Struggling to make meaningful change within an organisation? Curious about starting your own purpose-driven brand?

If the answer to either of these questions is yes, you'll love this session of the podcast! Please sit back and enjoy, as Tom takes you on a journey of how to write your own story in life and career.

About Tom Hardy:
Tom is the Founder of Manifesto Studios, the Branding and Communications experts with a growth mindset. He works as an Executive Creative Director, collaborating with visionary leadership teams, and on projects making a positive impact to people's lives. For over twenty years he's created award winning work with ambitious global brands, designing innovative solutions which power change.

Further Resources from the episode:
Tom on LinkedIn: https://www.linkedin.com/in/tomhardycreative/
Manifesto Studios: https://www.manifesto-studios.com/
Edelman Trust Barometer 2023: https://www.edelman.com/trust/2023/trust-barometer

We're halfway through Season 5 already, and we're delighted to be back with another Sustainability Veteran!

This guest has 20 years' experience in Digital Strategy, including roles guiding global mobile strategy at Unilever,  and as Head of Strategy at Infosys. 

She has then moved from the corporate world to Entrepreneurship, founding 'Halo by Design', a strategic consultancy enabling sustainability strategies through activating people. 

Welcome to the show, Tam Hussey! 👏

Tam is such an expert in the field of Digital Sustainability, we felt really privileged to have her join us and dive into her insights on:

🧪 The importance of targeting users' 'First Behaviour Change'.
👨‍👩‍👧 How Tam's "Eco-warrior" upbringing influenced her career-path.
🏢 Changes when moving from the corporate world to starting her own business.
🌱 Integrating Sustainability into organisations' core processes. 
📱 Building a future where Digital is part of the solution, not the problem.
... and much more! ✨

We loved Tam's summary quote; "It's not because people don't want to make Sustainable choices, it's that they don't know where to start". 

That quote really hits the nail on the head with where we're at as a culture, in relation to awareness of Digital Sustainability. But luckily we have such dedicated people as Tam, working hard to change that for the better. 💚

About Tam Hussey:
Tam has worked in digital strategy roles for over 20 years at start ups and large global organisations (WPP & Infosys) working with large global company’s such as Unilever, adidas and Mazda. She led the global mobile strategy at Unilever which is where she ‘cut’ her sustainability teeth working on behaviour change campaigns for Lifebuoy, Signal and Peril. Then went on to set up the digital experience sustainability practise at Infosys. She set up Halo by Design 8 months ago with the goal of leveraging digital to help clients meet their sustainability targets through activating people. 

Further Resources from the episode:
Halo by Design: https://www.halobydesign.com
Tam on LinkedIn: https://www.linkedin.com/in/tam-hussey-a970302/

Music credit: bensound.com

https://ecosend.io

This week we chat to Maria Soleil, award-winning qualified marketing consultant who helps purpose-driven businesses increase turnover and brand awareness.

A B2B and B2C marketer with almost 10 years' experience, she is Carbon Literacy Accredited, and holds a mini MBA in Marketing from Marketing Week. She is also a volunteer for Kent Wildlife Trust and a mentor to under-represented start-up founder. 

In this episode we cover...

• What started Maria's journey into more purpose-driven work
• Greenwashing vs fear of speaking
• Sustainability vs regenerative business
• What marketing will look like in years to come
• The best place for other founders and marketers wanting to make a bigger impact

Resources:
Maria's favourite resources: https://www.soleilmarketing.co.uk/resources
Connect with Maria - https://www.linkedin.com/in/mariasoleil/
Newsletter, Marketing by Purpose - https://www.soleilmarketing.co.uk/marketing-by-purpose
EcoSend: https://ecosend.io/

With years of experience driving Strategy for Nissan and Virgin Atlantic, as well as a background in Politics, Helen Neal is a force to be reckoned with.

And since founding HN Communications, a certified B-Corp in 2017, Helen has been at the frontlines of helping businesses integrate Sustainability into their ethos and strategy. 

Moving beyond seeing Sustainability as a tick-box exercise on a spreadsheet, Helen champions Sustainability as a key mechanism for growth. And an asset which all companies, small or large, for profit or NGO, can leverage to move forward through an uncertain future. 

We were grateful to have Helen join us for episode 7 of our fifth season, as she sat down with James to discuss:

✈️ Virgin Atlantics first Biofuels flight
📊 How small businesses can pitch to win big clients
🇺🇸 Working at Climate Week in New York
💪 The rise of 'Holistic Capitalism', driven by Consumer Demand
☺️Moving from competition to collaboration
... and much more! ✨

Strategy insights from a business thought-leader like Helen are invaluable, and we were delighted Helen was so open in sharing her stories and suggestions. 

We hope you'll enjoy the episode and it's lessons as much as we did 💚

About Helen Neal:
Helen founded her sustainability communications company, HN Communications, with a clear vision in mind – to bring businesses and organisations together through the genuine belief that they can enact positive change in the world by enhancing their activities and communications around sustainability. Helen heads up HN Communications which has a global reach, working with some of the world's most well-known brands leading the way on the road to net zero including Bosch, Asahi and The Climate Group.

Further Resources from the episode:
HN Communications: https://www.hncomms.co.uk/
Helen on LinkedIn: https://www.linkedin.com/in/helen-neal-02261129/
Corporate Sustainability Reporting: https://finance.ec.europa.eu/capital-markets-union-and-financial-markets/company-reporting-and-auditing/company-reporting/corporate-sustainability-reporting_en

Music credit: bensound.com

https://ecosend.io

Will Kinchin has been a good friend of the EcoSend team for a long time, so we were delighted to welcome him for episode eight of our Fifth Season. 

Will runs a boutique creative design Agency, working with purpose-driven brands and charities. 

But this episode wasn't just a chance to learn from Will's extensive experience as an Entrepreneur for Good, but also a deep 'dive' into the world of surfing, sewage, offshore drilling, and seismic blasting. 

In this deeply human episode, Will opened our eyes to the challenge the UK's coastline and marine life face from pollution and drilling. His stories were at the same time melancholic and uplifting. 

Melancholic to learn of the extent of challenges our coastline faces, many of which have only recently started to become public knowledge. But uplifting to know there are many organisations out there, as well as heroes like Will, who are championing the good-fight to save our waters!

So join us for this special episode where Will sat down with James to talk about:

🌊 How his years at Falmouth University sparked a love for Britain's coastline. 
😔 Challenges in communicating the plight of rural ecosystems to people living in urban areas. 
🫨 How to navigate choosing climate-conscious suppliers.
✍️ Offering expertise to charities, rather than just donating. 
🔊The consequences of ongoing 'seismic blasting' on marine life.
... and much more! ✨

This was such a wonderful session, with so many memorable stories to reflect upon. We hope you enjoy Will's episode as much as we
did 💚

About Will Kinchin:
Will has been making brands work for over fifteen years, working directly with clients or collaborating with design agencies and creatives. From concepts to production, print to digital, England to Australia, his unique experiences and ideas bring something fresh to every project. With a love of surfing and the coast and particular expertise in environmental projects, Will likes working with good-natured brands who want to carve out a reputation.

Further Resources from the episode:
Will's website: https://www.willworks.co.uk/
Will on Instagram: @willworks_
Oceana: https://oceana.org/
Surfers Against Sewage: https://www.sas.org.uk/
Alliance Against Offshore Drilling: https://stopoffshoredrilling.org.uk/

Music credit: bensound.com

https://ecosend.io

"Is the world a better place because my business exists?"

That's the question Russ Avery has asked himself ever since he made his first steps entering into the Sustainability sector, without any prior experience of qualification.

Since then, Russ has spent years driving sustainable Marketing projects across purpose-driven businesses, from SeaWeb, to Carbon Intelligence, to EVORA Global, and finally to founding Avery & Brown - a B Corp Certified sustainable marketing agency, supporting companies within the built environment sector. 

Russ is a living roadmap for building a career or business centred on purpose, with over 15 years experience dedicated to positive change.

In this episode, Russ talked about:
👣 How he made his first steps in the Sustainability sector
📤 Running Marketing campaigns for purpose-driven businesses
🌱 The need to move from Sustainable, to Regenerative business
⚠️ The challenges of embedding better business-practise in the built environment
... and much more! ✨

If you're wondering how to break into the Sustainability sector for the first time, or if you're considering taking a leap and starting your own Regenerative business, you'll love this episode 😍

About Russ Avery:
Russ is the co-founder and CEO of Avery & Brown – a B Corp Certified sustainable marketing agency which specialises in supporting companies within the built environment sector. Although Avery & Brown is only 3 years old, Russ has been working in sustainability for almost 15 years. He lives in Surrey with his wife and three kids.

Further Resources from the episode:
Russ on LinkedIn: https://www.linkedin.com/in/russavery/
Avery & Brown's website: https://www.averyandbrown.com/
Russ's personal site: https://russavery.com/
Avery & Brown's Regenerative Business Mindmap: https://www.averyandbrown.com/regenerative-business-mind-map
Avery & Brown's Impact Reporting Checklist: https://www.averyandbrown.com/impact-reporting-checklist

Music credit: bensound.com

With 10 years experience working with purpose-driven businesses, our eighth guest of the season is not only an industry veteran, but a delightful human to welcome to the show!

Dom Cooper is Director of Vu Digital, who deliver positive change for organisations and small businesses.

Based in the UK's top 'Hippie Town', Totnes, Dom and his team work with purpose-driven businesses to purse economic goals, while also reducing their environmental impact. Talk about win-win!

Not only that, but Dom is an expert on all things BCorp, having successfully gone through the rigorous accreditation process for Vu Digital.

And so we were delighted to have Dom join us, as the second Devonian of this Series, and chat to James all about:

🌱 How growing up in Totnes influenced Dom's outlook on life and relationship with the environment.
🏭 Why Digital Emissions would be the world's fourth highest polluting country.
🅱️ The challenges, and benefits(!) of becoming a BCorp.
😔 The dark side of Digital - offshore agencies and poor working conditions.
🧒 Why the younger generation are buying on values, not price.
... and much more! ✨

Dom shared SO much wonderful advice and great lessons learned from the frontlines. It was an honour to have such an industry leader on the show. We hope you enjoy the episode 💚

About Dom Cooper:
Dom, is a Director of Vu Digital, who are on a mission to create a network of organisations that are doing purposeful work.

Further Resources from the episode:
Twitter: /vuonline
LinkedIn: https://www.linkedin.com/in/dom-cooper/
Website: https://www.vudigital.co.uk/
Planet Mark: https://www.planetmark.com/
Positive Nature Network: https://www.positivenaturenetwork.co.uk/

Music credit: bensound.com

https://ecosend.io

Phew... Season Two has whipped past! It seems we've barely had a chance to catch breath since we wrapped up Season One of the EcoSend podcast, and we're amazed how much has changed in the world in just six months!

It's always important to take time to stop and reflect. Especially with the world moving at a seemingly ever-increasing pace. So in this episode, James & Chris took the time to sit down and reflect on the past series of our podcast.

What has James learned from our latest batch of guests? How much has changed in the worlds of Tech and Sustainability? What is James hopeful for in the future?

Tune in for the final episode of the season as James gives a summary of the key lessons and takeaways from Series Two. James also gives insight into another six months of leading EcoSend in the Tech & Sustainability space. How is James endeavouring to navigate between the twin pitfalls of Greenwashing and Greenhushing, and work to raise awareness of the carbon cost of Email Marketing?

Find out more from our final episode of season two, and we look forward to catching you for season three... coming soon! 

About James Gill:
James is CEO and co-founder at GoSquared, an award-winning software to understand and engage with your customers. GoSquared recently launched their latest product, EcoSend; a climate-conscious email marketing platform. EcoSend powers beautiful, effective email campaigns, without a cost to the planet.

About Chris
Chris is the Customer Success Lead at EcoSend; passionate about helping climate-conscious businesses reduce their carbon footprint, and send best-in-class email campaigns. 

Further Resources:
James on LinkedIn: https://www.linkedin.com/in/jamesjgill/
Chris on LinkedIn: https://www.linkedin.com/in/chris-w-9001b19b/
James on Twitter: https://twitter.com/jamesjgill
EcoSend: https://ecosend.io/

Some days it can be hard to keep up motivation. That's why we're so grateful to welcome guests like Loïc onto the Podcast, who blend such a powerful mix of enthusiasm and pragmatism.

Each episode always leavse us fired-up, and ready to take on our challenges once again. Loïc was no exception - he really brought the heat!

Loïc Vandermeeren is a Chemist-turned-Entrepreneur, who has made it his mission to eliminate the environmental burden of single-use delivery boxes.

This episode was part lesson from the trenches of running a Business For Good, part no-frills motivation for turning ideas into outcomes.

Our topics for this episode include:
- How Loïc integrates his scientific background into the startup world.
- How a trip to Recycling Depot and a mountain of delivery boxes launched a business idea
- The importance of education in informing customer buying-decisions and creating positive change for the future
- Why you should be speaking to your customers more than you think
- How vital it is to combine Sustainability with business-sense
.... and much more! 

Looking for some inspiration along your journey to be a better business? Then sit back and enjoy this episode for Loïc, and his contagious enthusiasm driving him forward as an Entrepreneur, looking to make the world a better place.

About Loïc Vandermeeren:
Loïc is originally from Belgium but moved 5 years ago to Switzerland for work. A Chemist by background, Loïc worked 16 years in the Pharma industry before founding KWiiD. 

Further Resources from the episode:
Loïc on LinkedIn: https://www.linkedin.com/in/loic-jean-vandermeeren/
KWiiD website: https://www.kwiid.com/

Music credit: bensound.com

We're back with Episode Two!

We often talk about the importance of Climate Sustainability, but what about the importance of Business Sustainability?

As our latest guest tells us, the longevity of a purpose-driven business must be as much of a focus as its Sustainability efforts. At the end of the day, the world's best Sustainability strategy is no good if the business itself goes under!

With 20 years experience in Strategy, and 16 years in Leadership, Erin Andrea Craske brings a wealth of knowledge to help businesses move from purpose to profit.

With her tried-and-tested strategies, Erin helps purpose-driven businesses to succeed, keep employees engaged, and secure long-term prosperity.

Erin sat down with James to share her many insights, including:

🤝 How to combine purpose & profit.
🀀 The influence of Eastern Philosophy in her work.
🎯 How to move from addressing symptoms to root-causes.
😓 Tips for avoiding employee disengagement and burnout.
🌐 Seeing your business as a holistic organism.
👶 Erin's hope for the next generation.
... and much more! ✨

This episode was both inspiring and jam-packed with practical tips. A must-see for anyone running or considering setting up a purpose-driven business. Erin really is an expert in guiding you on the path to long-term, sustainable success.

And be sure to check out Erin's Linktree in the Resources section, for a discount on her award-winning book 'From Purpose to Profit'! 💚

About Erin Andrea Craske:
Erin Andrea Craske is an award-winning strategist with a 20-year career, culminating as Global Head of Consumer Brands. With expertise in strategic development, profitability, leadership, and communication, she's an ICF-certified business and leadership success coach. Leveraging 16 years of leadership, she empowers positive impact- and contribution-driven businesses to succeed on their terms and build a profitable business while amplifying a ripple effect of goodness.

Further Resources from the episode:
Erin's Linktree: https://linktr.ee/eacraske
Erin on LinkedIn: https://www.linkedin.com/in/erinandreacraske/

Music credit: bensound.com

2️⃣ We're on to episode two of the second season of The EcoSend Podcast!

For this episode James sat down with Chris, founder at Aline.to,

Have a listen to learn all about:

- Strategies for attracting and onboarding new clients to a sustainability-focused service.
- Striking the balance between aesthetics, conversion rates, and sustainability when building websites.
- What is the current trend for sustainability in the Digital space?
- Educating companies (and the public!) on better practise for maintaining data, to avoid excess carbon emissions.
- Estimating websites' carbon footprints, and much more!

About Chris Butterworth:
Chris is a strategist, designer and developer building digital solutions to measure and reduce digital carbon emissions. Founder of Aline, which consult with organisations to teach them how to lower their digital footprint and create lightweight, meaningful and purposeful web experiences.

Further Resources:
Chris on LinkedIn: https://www.linkedin.com/in/chrsbutterworth/
Chris's Website: https://aline.to/
The Green Web Foundation: https://www.thegreenwebfoundation.org/
Fairphone: https://www.fairphone.com/
Digital Beacon: https://digitalbeacon.co/

We are delighted to offer you another episode with a real veteran of Digital Sustainability - Tim Frick from Mightybytes!

Tim has been campaigning for Sustainability and Accessibility in web design since way back in 1998, and holds the honour of being the 435th official BCorp in the world!

If you want to learn about how the BCorp certification can change your business for good, both for planet and for commercial success, then there are few people better than Tim to listen to!

Tim gave us 35 minutes of pure gold; this is an episode crammed full of insights and lessons Tim has acquired over his many years fighting for a more Sustainable and Accessible digital environment.

Our topics for this episode include:
- Toiling through the early days of the Internet in the 90s, the dot-com bubble of the 2000s, the Financial Collapse of 2008, and Covid.
- How BCorp certification has made Mightybytes a more resilient and commercially successful business
- Tim's project to create standardised guidelines for Accessible and Sustainable web development via the W3C community
- How Mightybytes jumped 68 BCorp points in one-go!
- The problems with using third party plugins for your website
... and much more!

Looking for some inspiration along your journey to be a better business? Then sit back and enjoy this episode from one of Digital Sustainability's earliest trailblazers!

About Tim Frick:
Tim Frick is the founder and President of Mightybytes, a digital agency and Certified B Corp located in Chicago. He is also a speaker, community organizer, and the author of four books, including, Designing for Sustainability: A Guide to Building Greener Digital Products and Services, from O’Reilly Media.

Further Resources from the episode:
Tim on LinkedIn: https://www.linkedin.com/in/timfrick/
Mightybytes: https://www.mightybytes.com
Tim on X: @timfrick
EcoGrader: https://ecograder.com/

Music credit: bensound.com

We've got a fantastic show for you for Episode Two today, with two guests from the company who quite literally wrote the book on Sustainable Web Design; Tom & Marketa from Wholegrain Digital!

With 15 years of experience, Wholegrain Digital are trailblazers in the Digital Sustainability space, as well as early adopters of the highly-coveted BCorp Certification.

We're delighted to bring you this episode today, with stories and lessons learned from the frontlines trailblazing a path for Digital Sustainability!

Tom & Marketa shared a ton of insights including:
- How to run a successful digital business, while keeping sustainability and the environment at the forefront of their mission
- The importance of BCorp certification for measuring the performance of their sustainability initiatives. 
- The power of data; using Wholegrain's 'Website Carbon Tool' to calculate your site's digital footprint.
- How a passion for Sustainability led Tom and Marketa to incorporating other initiatives, such as Accessibility, Inclusivity, and Data Privacy.
- What does the future hold? Will AI help or hinder efforts to make the online experience more humane?
- How to talk about climate change so that people want to listen!
- and much more..!

If you're looking for advice on how to run a business responsibly and successfully, then look no further. Wholegrain Digital are a company who have walked the walk for years when it comes to blending commercial success with sustainability. Enjoy!

About Tom Greenwood:
Tom Greenwood is the co-founder of Wholegrain Digital, a Certified B Corp and 'green' trailblazer in the digital agency world. Tom is known for writing and speaking about how business, design, and web technology can be part of the solution to environmental issues and is author of the book, Sustainable Web Design.

About Marketa Benisek:
Marketa works as Digital Sustainability Lead at Wholegrain Digital, a London-based web design agency specialising in building low-carbon, accessible and usable websites. In her role, Marketa is helping clients understand how to make their digital products more sustainable. With a background in Marketing and Sustainable Development, she has a deep interest in storytelling for positive impact and is passionate about climate activism, having trained with Al Gore to become a Climate Reality Leader.

Further Resources from the episode:
Tom on LinkedIn: https://www.linkedin.com/in/tomgreenwood/
Marta on LinkedIn: https://www.linkedin.com/in/marketabenisek/
Wholegrain's Website: https://www.wholegraindigital.com/

Wholegrain's Website Carbon Calculator: https://www.websitecarbon.com/
Curiously Green: https://www.wholegraindigital.com/curiously-green/
'Sustainable Web Design': https://abookapart.com/products/sustainable-web-design

We're taking a trip down-under for Episode 4, with our latest guest hailing all the way from New Zealand. It's Tim Jones, aka The BCorp Bloke!

Tim is on a mission to help businesses simplify and fast-track their journey to BCorp status; with a healthy dose of puns and humour along the way!

Since quitting his job in the Medical Devices Industry after a "subconscious wake-up call", Tim has dedicated himself to assisting companies with navigating BCorp's assessments, and achieving the coveted 'BCorp' status. 

Here at EcoSend we've been on our own journey to BCorp status, submitting our application at the end of June. So we were delighted to welcome Tim to share his many insights, including:

👩‍🏫 How Changemakers should present the business-case for BCorp application.
📈 How BCorp status will become table stakes for businesses in the near future.
🎓 A brief history on surnames and Quaker businesses!
👣 Tim's journey from Medical Device sales to starting his own business
💬 The importance of telling your authentic story.
... and much more! ✨

Tim was a wonderful guest to invite to the podcast. Full of passion and humour, this was both an entertaining and motivating episode! We hope you'll enjoy it as much as we did 💚

About Tim Jones:
Tim is the CEO, Founder and B Consultant at Grow Good, a global consulting firm that specialises in helping businesses simplify and fast-track their B Corp journey.

Further Resources from the episode:
Tim's website: www.growgood.co 
Tim on LinkedIn: https://www.linkedin.com/in/timjonesthegrowgoodguy/
Tim's Facebook Group: https://www.facebook.com/groups/bcurious

Music credit: bensound.com

https://ecosend.io

This week we chat to Charlotte Worsley, Head of Partnerships at Stories Behind Things; a sustainability focused media platform. In this jam-packed episode we chat about...

• Charlotte's journey into sustainability
• How can brands influence consumer behaviour for the greater good
• How sustainability is influencing consumption
• The behaviour vs action gap
• Sustainability communications
• What to do with so much data and big numbers

About Charlotte Worsley:

Charlotte is Head of Partnerships at Stories Behind Things, a media platform exploring sustainability, climate and consumption. Prior to that, she worked in creative strategy at Refinery29 before embarking on a Masters in Sustainable Business and Innovation. Charlotte is on a mission to engage more people in climate action through effective communication strategies.

Resources:

• Charlotte's LinkedIn: https://www.linkedin.com/in/charlotte-worsley/
• Stories Behind Things website: https://storiesbehindthings.com
• EcoSend: https://ecosend.io/

It's surprising how difficult it can be to do good! Making a commitment to running a more Sustainable or climate-conscious business is the start of the journey, not the end. Greenwashing, Greenhushing, finding reliable data, working on the correct initiatives... the list of difficulties is lengthy! 

But as a business owner of a climate-conscious company for close to 22 years, Rebecca Kimber knows a thing or two about navigating the pitfalls of running Sustainable initiatives.

As CEO of Create, the carbon neutral website builder for individuals and small business owners, and a founding partner of the Million Tree Pledge, Rebecca has dedicated her career to proving that successful business and Sustainability can work in alignment. 

In this episode Rebecca shines a light:
- Reading between the lines of a companies' Net Zero claims
- The challenges small businesses face when showcasing their sustainability credentials publicly, and how this leads to 'Greenhushing'
- How website builders need to acknowledge the impact their businesses have on the environment
- How Data Centre 'islands' are consuming as much energy as entire populations!
- The importance of spending time in Nature to reconnect with your mission
... and much more!

If you are a business owner or have CSR responsibilities within a company, this episode will give you fantastic insight in how to level-up your sustainability initiatives!

About Rebecca Kimber
Rebecca is an expert on websites and online marketing with over 20 years' experience in the digital industry. She is passionate about having a positive impact on the planet and has been making changes to Create over the last few years to reduce its carbon footprint.

With a focus on enabling small business owners to design and manage their own websites, Create's carbon-neutral hosting and investments into energy efficient technologies means that you can have a website that's better for the planet and great for business too.

Rebecca is the CEO of Create, the carbon neutral website builder for individuals and small business owners, and a founding partner of the Million Tree Pledge, a group of individuals and businesses who have pledged to plant one million trees by 2030.

Further Resources:
Rebecca on LinkedIn: https://www.linkedin.com/in/rebeccakimber/
Create on Twitter: https://twitter.com/create
Create Website: https://www.create.net

Million Tree Pledge: https://www.milliontreepledge.org/
BBC Panorama: https://www.bbc.co.uk/programmes/m001hzb3

"We can't become marathon runners overnight... but we can become 'someone who goes to the gym'."

A quote which sums up our latest guests' wonderful philosophy towards Sustainability. A philosophy which holds the antidote to avoiding the trap of perfection-paralysis, and leveraging small-wins overtime to bring about long-standing identity change. 

Welcome to the show, Matt & Chrissie from olson! 

olson is a creative design agency for good, working with purpose-led brands and local organisations on projects that benefit people & planet 💚

This episode was chock-full of actionable, pragmatic advice, and even a slideshow to boot! We're sure you'll love this episode, as Matt & Chrissie shared their insights on subjects ranging from:

👨‍👩‍👧 How parenthood created a sense of urgency around tackling climate-change.
🌐 Digital Sustainability as a misunderstood, inter-connected system.
🚀 Matt & Chrissie's 'Bucked of 4 Quick Wins' for taking action today!
9️⃣9️⃣ Reach the 99% of 'small' businesses across the UK
🍻 Running 'People Planet Pints' events
... and much more! ✨

This was a delightful episode showing how positive change can blossom overtime, from our home, to our clients, to our community. We loved Matt & Chrissie's 'small-win' philosophy, and demonstrable record of bringing about positive change. 

We hope you'll enjoy the episodes and insights as much as we did 💚

About Chrissie & Matt:
Chrissie and Matt Nicholson are a husband and wife team and Co-Founders of olson - a creative consultancy using digital, design and marketing for good. They work with purpose-led brands and local organisations on projects that benefit people & planet.

Further Resources from the episode:
olson world: https://olson.work/
Chrissie on LinkedIn: https://www.linkedin.com/in/chrissie-nicholson-a377741a/
Matt on LinkedIn: https://www.linkedin.com/in/mattnich/
Presentation slideshow: https://pitch.com/v/olson-digital-sustainability-e3akar

Music credit: bensound.com

https://ecosend.io

This week we talk to Sanjay Lobo, MBE, CEO of onHand - the impact app, all about how onHand helps companies and teams to have a positive impact in the world, as well as their own challenges and triumphs as a purpose-driven business.

Listen to discover...

• What is onHand
• What drove Sanjay to start onHand
• How to get employees to care about CSR
• The toughest challenges onHand have faced so far
• What impact has onHand had so far, and what does the future hold

Resources:

• onHand website
• Sanjay's LinkedIn
• EcoSend, the climate-conscious email marketing platform

How has Marketing lost its way, and what can we do to make it a force for good again?

As a veteran Marketer with over 15 years experience, there are few people better positioned than Kate Clarke to help us answer those questions.

Since the birth of her twins in 2016, Kate has been on a journey; moving away from her roles as Marketing and Content Marketing Manager in large Corporations, to founding her own business; focused on helping Coaches and Consultants turn fans into paying clients.

In this episode Kate sheds light on her journey and the lessons learned on the way:
- How the birth of her children created a turning point in her career and outlook on life.
- Her evolution from Corporate Marketing to working with purpose-driven businesses.
- How can we return to the true essence of Marketing; cultivating relationships?
- The importance of finding like-minded Community, as a purpose-driven entrepreneur.
- Why we will need community and connection even more in the future, as our world turns increasingly influenced by technology and AI.
... and much more!

If you are a purpose-driven Entrepreneur or Marketer, you'll love this episode and the insights Kate gives along the way!

About Kate Clarke
Kate Clarke is an independent ethical marketing and content strategist that works with purpose-driven coaching businesses to get crystal clear on who their audience is and how to reach them in the most natural and simple way. Kate is a born problem solver and lives to help her clients get past the blockers that are stopping them from achieving their marketing goals so they can have greater success in creating conversation and connections.

Since starting her own business Kate has been on a journey of pushing herself through her comfort zones to be more visible and create a consistent message that allows her to attract the right clients. 
Kate is passionate about not overcomplicating things, human connection, community and doing the right thing.

Further Resources:
Kate Clarke Marketing: https://www.kateclarkemarketing.com/
Kate on LinkedIn: https://www.linkedin.com/in/kate-clarke-81028918/
Better Bolder Braver: https://betterbolderbraver.com/
Avery & Brown Regenerative Map: https://www.averyandbrown.com/regenerative-business-mind-map
The Better Business Network: https://thebetterbusiness.network/
Carbon Literacy Training: https://carbonliteracy.com/

"Consumerist society has all of it, but Nature, Nature has no Marketing budget." 🌳

We were thrilled to welcome Rebecca Heaps for the penultimate episode of the EcoSend Podcast with our host, James Gill.

Rebecca is a fantastic advocate for the Regenerative Business movement, and is pioneering the sharing economy with her platform Tentshare - also known as the 'Airbnb for Tents' 🏕️

In this episode, Rebecca taught us a ton about:
📚 The Concept of 'Use Intensity', and how this defines whether a purchase is wasteful, sustainable, or regenerative.
🍃The importance of facilitating equal-access to Nature.
👐 Creating a business focused on the Triple Bottom Line; Planet, People, Profit.
⚖️ How she worked with CampLight to save 85 tons(!) of carbon during the recent festival season.
... and much more! ✨

This was an incredibly uplifting episode, you really get a sense of Rebecca's energy and her passion for Tentshare's mission 💚

So sit back and soak up this heart-warming episode, as Rebecca takes us on a journey through the sharing economy, and how we can move towards a future of Regenerative Businesses. 

About Rebecca Heaps:
Rebecca Heaps is a passionate advocate for regenerative economies. As the driving force behind Tentshare, a pioneering sharing economy platform, Rebecca encourages affordable camping by facilitating the sharing of camping equipment within local communities across the UK. Additionally, she serves as the Director of Camplight Cooperative, successfully reducing tent waste and increasing efficiency at 13 festivals this year.

Further Resources from the episode:
Tentshare Website:  https://www.tentshare.co.uk/

Tentshare on Instagram: https://www.instagram.com/tent_share/

Tentshare on Facebook: https://www.facebook.com/tentshare.co.uk

Tentshare on X: https://twitter.com/Tentshare1

Music credit: bensound.com

Advertising often gets a bad rep in Sustainability circles, and that can be for good reason.

Too often, Adverting is used as a tool to manipulate people into purchases they don't need, or  to divert attention away from or 'greenwash' companies' Sustainability credentials. 

This was the dilemma Julien Massiot faced many years ago, when he realised he could not separate his values from his work, and started refusing Advertising campaigns for products he disagreed with morally. 

Realising he had to go it alone, Julien founded 'Wild & Slow' - a Sustainable Advertising company. Julien now brings his 15 years of experience in advertising to help Sustainable brands find their voice and spread their mission. 

In one of our most entertaining episodes so far, Julien spoke to James about:

😎 Why Sustainable brands mustn't give up 'The Monopoly of Cool' to non-sustainable brands
⛔ How publicly blacklisting sectors he refuses to work with has helped him build trust and win business
💨 How Wild & Slow emits 1/3rd the average of the Adverting sector
🥱 Removing the stigma around Sustainability brands being boring or self-righteous
🤖 The importance of honesty and integrity, as we move into a future increasingly influenced by AI
... and much more! ✨

Julien's story is a fantastic example of firmly placing his values and mission at the forefront of his career direction. And a great reminder we can have far more positive impact in our business than just in our personal lives. 💚

About Julien Massiot:
Julien is an Advertising entrepreneur. He helps slow brands to reveal their wild side to become better than fast and furious brands, and if the founder of 'Wild & Slow' Agency.

Further Resources from the episode:
Wild & Slow website: https://wildandslow.agency/
Julien on LinkedIn: https://www.linkedin.com/in/julienmassiot/
Dan Ariely, 'Predictably Irrational': https://en.wikipedia.org/wiki/Predictably_Irrational
Daniel Kahnman, 'Thinking Fast and Slow': https://en.wikipedia.org/wiki/Thinking,_Fast_and_Slow

Music credit: bensound.com

This week we chat to Matt Utber, Founder and Creative Director of ThePlant, a sustainable branding agency and certified BCorp. 
We chat about...

• Balancing the need for reducing our consumption with the practice of building and growing brands
• ThePlant's journey to becoming a certified BCorp
• Their own method for making positive change
• Working with clients and aligning on sustainable goals

If you're looking to build a sustainable brand, this episode's for you!

About Matt Utber:
Matt is the founder and creative director of The Plant, a branding agency that believes in a sustainable future. The Plant have created and refreshed some of the UK's most memorable and successful brands including EAT, Jamie's Italian, Curzon Cinemas, MasterChef and Four Seasons.

Resources:
ThePlant: https://theplant.co.uk/
Create Space for Mental Health: https://www.crowdfunder.co.uk/p/create-space-for-mental-health
Oxygen Film Festival: https://www.oxygenfilmfestival.co.uk

EcoSend: https://ecosend.io/

We're back with a cracking episode today with Lucie Le Liard, founder of Positive Impact Studio

With a shared passion for Design, Lucie & James had a great time discussing Lucie's journey into the world of sustainability and inclusivity. From picking the right clients, running a business while travelling, and even the unexpected joys of sailing, this is a great episode to inspire your motivation to do meaningful work, and your wanderlust to explore the world!

- How to balance running a profitable business with focusing only on meaningful projects.
- How does Lucie balance the Design industry's tendency to increase consumption, with her values of sustainability and inclusion?
- What living in Central America taught Lucie about the discrepancies in digital access across the globe.
- How sustainable web-design and website performance are actually in alignment, rather than a compromise.
- The one thing all people should do once in their life!

Lucie's passion for her work and leading a life well lived really shone through in this episode. Make sure you give it a listen!

About Lucie Le Liard:
Lucie is a strategist and designer for climate-tech startups, and is the founder and creative director of Positive Impact Studio.

Further Resources:
Lucie on LinkedIn: https://www.linkedin.com/in/lucie-le-liard-986373b4/
Lucie on Twitter: https://twitter.com/lucielldesign
Positive Impact Studio: https://www.positiveimpact.studio/

We're delighted you've joined us for the fourth season of our Podcast! We hope you enjoyed the wisdom, insights, and stories from our wonderful guests as much as we did!

4️⃣ For Season Four of The EcoSend Podcast we welcomed:

• S4E10 with Ryan Laird from Green Orbit Digital
• S4E9 with Maddy Cooper from Flourish Agency
• S4E8 with Julien Massiot from Wild & Slow
• S4E7 with Anne-Cécile Crabières from Jobs That Make Sense
• S4E6 with Godefroy Harito from Treeapp
• S4E5 with Caroline Stephenson from The Meadow Barns
• S4E4 with Carina Jandt from Event Cycle
• S4E3 with Magali Seyvet from All Heroes
• S4E2 with Michael Andersen from SustainableWWW
• S4E1 with Dirk Eschenbacher from Karma Beach Club

In this episode, James recaps the key lessons learned from our latest group of guests, as well as lessons from another six months leading the helm at EcoSend.

Topics we discussed:
⛔ How Sustainability trailblazers are setting example by refusing to work with 'black-listed' companies.
📚 The importance of regulation in directing a cultural and business shift towards Sustainability.
👣 Our journey at EcoSend to applying for BCorp certification.
🤔 How can we make 2024 a success?
👤 James's favourite guest of the season.
... and much more! ✨

We'll look forward to seeing you for Season Five - coming soon 💚

About James Gill:
James is CEO and co-founder at GoSquared, an award-winning software to understand and engage with your customers. GoSquared recently launched their latest product, EcoSend; a climate-conscious email marketing platform. EcoSend powers beautiful, effective email campaigns, without a cost to the planet.

About Chris
Chris is the Customer Success Lead at EcoSend; passionate about helping climate-conscious businesses reduce their carbon footprint, and send best-in-class email campaigns. 

Further Resources:
James on LinkedIn: https://www.linkedin.com/in/jamesjgill/
Chris on LinkedIn: https://www.linkedin.com/in/chris-w-9001b19b/
James on Threads: https://www.threads.net/@jamesgill
EcoSend: https://ecosend.io/

It's not every day you get to sit down and pick the brains of a data scientist for The Danish National Police. Especially when that data scientist also happens to be an expert in the climate impact of AI. But today was one of those days!

Have you ever considered the carbon cost of AI? Every time you input a question to ChatGPT, how much energy do you think is required to run those processes? Then, zoom out a bit. Think about how many requests are made to ChatGPT every day across the world, how much energy is required to run that?!

Be prepared for this episode to take you down the rabbit hole of the true carbon cost of AI; machine language learning and processing.

In this episode Kasper takes James on a journey to investigate the questions no one is asking:
- What is the true energy cost of running AI programs like ChatGPT?
- How many litres of water(!) does Kasper calculate ChatGPT consumed in one month?
- How Chat4.0, OpenAI's successor to Chat3.5, could gobble over 5 times the energy required by Chat3.5!
- Why is it so difficult to get accurate calculations around AI's energy usage, and why are companies like OpenAI not more transparent?
- The importance of the right geographic location of AI's data centres.
- The correlation between drought-affected areas, and the installation of data centres.

About Kasper Groes Albin Ludvigsen
Kasper is a data scientist at The Danish National Police, with several years of experience in consulting and the financial sector. Kasper is also co-founder and board member at the Danish Data Science Community (DDSC).

Kasper cares about reducing the environmental impact of software in general and data science in particular. For instance by reducing the carbon footprint of training and serving machine learning models.

Further Resources:
Kasper on LinkedIn: https://www.linkedin.com/in/kaspergroesludvigsen/
Kasper on Medium: https://kaspergroesludvigsen.medium.com/chatgpts-electricity-consumption-pt-ii-225e7e43f22b
Kasper on Twitter: https://twitter.com/kaspergroes?lang=en

Wow! We can't believe it's over already... somehow Season Six has shot passed, and we've reached the end of our guests for the series 😱

But as always, we like to keep our little tradition of a special, bonus wrap-up episode 🎁

And so we turned the tables to put James Gill in the hot-seat, to talk us through all the lessons he's learned from our recent guests, as well as his stories from another Quarter at the helm of EcoSend.

Do join us for this bonus episode as we recapped stories from our wonderful guests of the latest season. And a big thank you to all our wonderful speakers for being so generous with their time and sharing their wisdom 💚

This season, we welcomed: 

• Yuval Ackerman from Ethical Emails (Epsiode 1)
• Juliette Devillard from Climate Connection
• Tim Maiden from Green Small Business
• Kresse Wesling CBE from Elvis & Kresse
• Osprey Orielle Lake from WECAN
• Carlos Terol from Good Ripple
• Emily & Kate from Sonder & Tell
• Dom Cooper from Vu Digital 
• Ollie Deane from The Good Net
• Tristan Lochon from Welcome to the Jungle (Episode 10)

Remember, you can catch all of our recent guests from the Season Six playlist here: https://www.youtube.com/playlist?list=PLXHgL1qFhjNWJbkwDciWXz9imQjJDksOp

Thank you again to all our guests, and we look forward to catching you next year for Season Seven! 💚

Further resources from the episode:
EcoSend website: https://ecosend.io/
James on LinkedIn: https://www.linkedin.com/in/jamesjgill/
Chris on LinkedIn: https://www.linkedin.com/in/chris-w-9001b19b/

Music credit: https://www.bensound.com/

It's all very well to hold values 'on paper', but when those values are tested by business decisions, many change-makers find themselves sadly making compromises. 

That can involve agreeing to work for clients who you know don't match with your mission. But the financial incentives can be hard to say no to, especially for freelancers in the Sustainability and Regenerative Business sector.

Magali Seyvet however, is not one for compromises!

Magali is on a mission to harness the power of film-making and narrative to create positive-change. But not only does she prioritise working with clients who share her values, she categorically refuses to work with those who don't!

In this episode we loved getting to know Magali and her take on:

🚜 Her journey to today, from studying Engineering & Agronomy, to independent film-making.
😍 Turning a hobby into a full-time job.
🎞️ The power of film-making to communicate stories.
💪 Overcoming the challenges of being a one-person film producer.
😱 Why she rejected work for LVMH.
... and much more! ✨

Magali is an incredible example of a no bullsh*t approach to aligning purpose with business; unafraid to have tough conversations and to say 'non' to misaligned work, so that can focus on well-aligned work.

We took a ton of inspiration from our chat with Magali, and we hope you will too!

About Magali Seyvet:
Magali Seyvet is deeply convinced that the power of filmmaking, if used better, can make this world a better place. In that way, she makes branded documentaries for purpose companies and organizations.

Further Resources from the episode:
Magali on LinkedIn: https://www.linkedin.com/in/allheroes/
All Heroes website: https://allheroes.fr

Music credit: bensound.com