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DateTitreDurée
11 Mar 2025258: The piece of the puzzle you’ve been missing00:19:24

I still remember how I felt when I was growing my first Ecommerce business, Wee Squeak.

For a long time, I was frustrated because I just couldn’t figure out what I was missing — what it was that was stopping me from getting the sales I wanted.

 

I just wrapped up some live sessions with new students on zoom. And listening to them describe their situation brings me right back to when I felt that I was missing something.


And so, I’m bringing back this episode — I recorded it 6 months ago — and it’s truly the piece of the puzzle that almost everyone misses.

 

Come listen, onboard this advice, and it will change everything for you.


Go deeper and get Conversion School, my free, 4 part video series, that you can watch Netflix Style.  Spend an hour with me, and walk away confident that you know how to reach your sales goals.

Grab Conversion School here



RELATED LINKS:

Grab Your Free Conversion School Calculator

https://learn.thesocialsalesgirls.com/conversion-school-calculator/

The Powerful Work That Will Get You To Your Goals
https://thesocialsalesgirls.com/the-powerful-work-that-will-get-you-to-your-goals-episode-159/

The Thing Everyone Forgets About Conversion
https://thesocialsalesgirls.com/the-thing-everyone-forgets-about-conversion-episode-212/

How To Create Profit Goals
https://thesocialsalesgirls.com/how-to-create-profit-goals-episode-209/

The Formula For Sales Every Day
https://thesocialsalesgirls.com/the-formula-for-sales-everyday-episode-231/

Proof Of Concept Event At Sock Doggo
https://thesocialsalesgirls.com/proof-of-concept-event-sock-doggo/

_______________________
 
Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.
 
Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/
 
“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!
 
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
08 Feb 202297. 3 Things before you scale your sales00:19:23

Recently I hosted a Weekend Retreat for some of our higher volume Members.

We spent some time talking about scaling our sales and talked about some of the best ways to scale your sales and grow your profit at the same time.

It’s exciting to think about what's possible, and actually see a clear path to reach our goals, but before you dive in and think about scaling your sales, there are 3 things you should do to make sure your explosive growth doesn’t turn into a dumpster fire.

I’ve been able to scale my own store’s sales profitable, and in the last few years, I’ve watched several of our clients grow their sales to 7 figures and beyond.

Here’s what happens first:

  • They set up a marketing plan for Reliable Revenue using automations, and Predictable Revenue by creating marketing events they can repeat.
  • They get their financial house in order. They know their numbers, they’re profitable, and they pay themselves, even if it’s not as much as they’d like.


And lastly,

  • They make room to grow by outsourcing some of the work they do, even though they might not feel ready. By bringing others in to help with the work, they create the time and space to grow their sales.

Listen in as I break it down and show you how you can prepare yourself to scale your sales this year.

30 Apr 2024213. Try this clever way to stay motivated + on track00:30:08

Megan Jock-White is a newish member of our Inner Circle who has a couple of tricks up her sleeve that will educate, inspire, and maybe even transform you as a business owner.

Megan has some solid tactics that she’s been using to create high converting offers that really get her perfect customers lined up and waiting to buy. She’s a master motivator, and she uses scarcity, urgency, and exclusivity, so effectively in her marketing and messaging.

The real gold is the little habit Megan uses to keep herself and those around her in a positive mindset as she grows her online sales in baby steps. Listen for it, because it can be a game changer for you.

Listen in and learn:
🧑‍🤝‍🧑How Megan uses “Exclusivity” to find her very best customers
📈The genius analogy Megan uses to remind herself what progress really looks like
🏅How to set goals around things you can control and stay consistent

RELATED LINKS:

Visit Megan’s Online Store: www.windsorlanedecor.com

Do You Have These 7 Habits That Predict Success? https://thesocialsalesgirls.com/do-you-have-these-7-habits-that-predict-success-episode-205/

How This Tiny Shop Quadrupled Sales By Changing One Thing https://thesocialsalesgirls.com/the-story-of-how-this-tiny-shop-quadrupled-sales-by-changing-one-thing/

How Long Will It Take To Reach Your Goals? https://thesocialsalesgirls.com/how-long-will-it-take-to-reach-your-goals-episode-203/

Our Favorite Strategies For Success In 2024 https://thesocialsalesgirls.com/heres-what-to-do-differently-next-year-episode-195/

--------------------

Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/

 

“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!

 

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

03 Aug 202170. How to solve your sales problem00:27:17

How to solve your sales problem

If you’re not getting the sales you want - or if you’re not getting any sales, this episode is for you.


We’re going to talk about why, and how you can fix it.

Listen in, and I’ll explain what “normal'' results look like, how you’ll know if you’re on the right track, and I’ll even give you a little bit of work to do each week.


You’ll take control of your results, and I promise you, you’ll leave feeling a whole lot better!

21 Sep 202177. Grow up your business + get more profit00:35:14

Grow up your Business + get more Profit

Most of us start our Businesses because we love we’ve learned we can make money doing something we love.

We turn a hobby or a passion into a business, and it’s fun.
We can’t wait to get to work each day and we see opportunities everywhere!

It’s all fun and games until one day we wake up and we realize we’re exhausted.

It happens to all of us, and it’s a sure sign that it’s time to transition from a hobby mindset to thinking like a CEO.

Sounds scary? Listen in as Wendy Batten walks us through the steps we can take, and shares the ROI you’ll enjoy when you take control and Grow up your Business!

Wendy made you a free pack of resources to help you transition into your role as CEO!
https://wendybatten.com/ceo

27 Dec 2022143. 3 things to do this week00:26:40

This week I’m sharing 3 things to do this week.

You might be relaxing this week, but here’s the good news:

This 3 part exercise can be done in your pajamas AND it will make you more likely to have a successful year in 2023.

Here’s what you’re going to do:

  1. You’re going to take a snapshot of where you are in business, right now
  2. You’re going to think about exactly where you want to be in business a year from now
  3. You’re going to identify the “changes”, and put them in order of priority

And as you do this, you’ll be able to see what you should focus on to get the results you want.

This is an exercise I do every year. It helps me get clear on what I really want, and actually, see where I need to focus so that I reach my goals.

Give it a try. It’s simple and fun. You’ll see what’s possible for you!

 

 

03 Nov 202030. The story of a profitable Makers collaboration00:37:19

If you’re a Maker, you’ll love this story.

Meet Juliana Avelar, the inventor of the Jewel Loom.

Juliana is a Maker—creator of beautiful beaded jewelry and more!
The Jewel Loom is the custom product she designed for others to make their own creations.

Listen in to hear what happened when she partnered with another Maker in the jewelry industry.

I love the creative way they have collaborated. They’re creating an epic experience for their audience, having a great time, and making thousands of dollars while they do it!

You can find Juliana here: jewelloom.com
And on Facebook here: www.facebook.com/Jewelloom

17 Aug 202172. 3 Genius strategies to increase your AOV00:19:22

Hey there - you know that if you can increase your AOV that you’ll grow your sales, right?
And, you’ll do it without having to do a whole bunch of extra things.

Today I’m giving you 3 genius strategies that you can use to grow your average order value so that you can get more sales, and make more money this year!

15 Mar 2022102. 3 Things I'm doing to grow wholesale sales00:35:05

Do you sell wholesale?

Late last year, my Assistant Becca, set up a wholesale account for Sock Doggo on Faire.

We imported our products from Shopify, added in the shop information, and then waited.

Over the 4th quarter of 2021 and Q1 of 2022, we’ve managed to get 17 “smallish” orders from Faire.

The best part of working with Faire is how easy it is. When I compare it to managing wholesale orders at Wee Squeak, it’s like night and day.

For store owners like me, Faire is worth every penny we pay in commission.

Recently I started thinking about what would happen if we actually put some effort into growing our wholesale sales.

The good news is that our Member Success Coach, Tina Bar-On, has experience growing sales on wholesale platforms like Faire.

So I booked a call with Tina, grabbed my assistant Becca, and we made a plan.

Listen in to our meeting and walk away with the 3 action steps we’re taking to grow our sales on Faire. Come listen. These are no cost actions that will pay you back in no time!

10 Aug 202171. Increase your conversion today with these 3 things00:25:34

Want to increase your conversion rate and get more sales from the traffic you have?

Listen in, I’m going to share 3 things that have a direct effect on your conversion rate.

Here’s the part that’s shocking.

These things are critical and have a huge impact on conversion, yet nobody talks about them.

I’ll break it down for you. You’ll be able to check your store and put a plan in action to get better conversion rates without spending a dime.

31 May 2022113. Feeling like your store is invisible? Try this00:30:48

Feeling like your shop is invisible? Do you continue to post on Social Media even though you feel like you’re talking to the wall

It’s frustrating and exhausting.

I recorded this episode with our Member Success Coach, Tina, shortly after she’d been at an in person event with products from her shop.

I want you to listen, because you’ll learn a different way to think about your ideal customer.

We’re giving you a strategy you can use to improve your messaging.

AND, we’ll give you a way to flip your thinking about your audience and how you can grow it.

--------------------

Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/

 

“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!

 

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

 

23 Mar 202151. Crowdfunding? 3 Things you need to know00:32:15

If you’ve ever thought about crowdfunding on Kickstarter, Indiegogo, or even on your own site, you’ll love this conversation with Brianna.

Listen in as Brianna brings us behind the scenes of her recent Kickstarter Campaign.
She’ll tell you how it rolled out, what’s happened so far, and her next steps.

The best part? She’ll share 3 things you must know before you start a
campaign!

17 Oct 2023185. Struggling to sell your high priced products? You could be be missing one thing00:31:58

Discover the secret to unlocking growth with a luxury-price point product in this eye-opening podcast episode. Join Ana Bolanos, an e-commerce entrepreneur on her journey to success with designer, artisan-made hammocks.

Tune in and learn:

  • How to target the right audience, leverage Google retargeting ads, and optimize your site for conversion
  • Ana's persistence and strategic approach through email marketing, social media, and retargeting
  • Why setting the right margins, emphasizing product quality, and using upsell tactics can skyrocket your revenue

Gain valuable insights to elevate your e-commerce strategy for higher conversion rates and profitability. Don't miss this episode—it's all about quality over quantity!

https://thesocialsalesgirls.com/struggling-to-sell-your-high-priced-products-you-could-be-be-missing-one-thing-episode-185

Related Links:

3 Genius Strategies to Increase AOV: https://thesocialsalesgirls.com/3-genius-strategies-to-increase-your-aov-episode-72/

Pricing to Maximize Profit: https://thesocialsalesgirls.com/pricing-to-maximize-profit-episode-167/

Forget Everything You Think You Know About Pricing, And Be Profitable: https://thesocialsalesgirls.com/forget-everything-you-think-you-know-about-pricing-and-be-profitable-episode-43/

3 Reasons Why You Can’t Ignore Google’s Super Smart PMax Ads: https://thesocialsalesgirls.com/3-reasons-why-you-cant-ignore-googles-super-smart-pmax-ads-episode-181

01 Feb 2023Sales Every Day: What they don’t tell you about Conversion00:05:53

This week I’m doing something a little different on the Podcast.

I’m going to give you one strategy a day for 5 days in a row.
It's a strategy that will get you closer to creating predictable, reliable sales every day, week, month. All year round.

Each episode is super short - and I’m going to give you one thing to do each day.

At the end of the week, you’ll be 5 steps closer to being able to count on the sales you want every day, whether you’re just starting out, or you’re looking for significant growth this year.
Today I want to talk about Conversion - and what I see as the secret to Conversion
And even though you may have heard me talk about this, you might not have fully onboarded it yet. And I don’t hear the “Experts” talking about this, but in my mind, it’s the #1 way to set yourself up for conversion.

So here it is:
Returning Visitors - people who have visited your site 1,2,3, or more times, are at least 2x more likely to make a purchase than people who only visit once.
Think about it - how many times do you see a product on social media, go to the website, and immediately make a purchase.
Not often, right? You might bookmark it - or take a picture of the item, but for most of us, 9 times out of 10, if we’re on Social Media, and a product catches our attention, we are just starting the customer journey.

Here’s an example:
Recently I saw a store that had a conversion rate of 1.2%
But when we did a little digging, we saw that new visitors were only converting at .7%
And returning visitors - they were converting at 3.45% - almost 5x the new visitor rate

Less than 1 of every 100 first time visitors made a purchase
More than 3 of every returning visitor made a purchase


Most store owners put up to 80% of their marketing investment [time and $] into getting traffic.
Paid traffic is expensive, but necessary. It’s normal for paid traffic to cost between .10 and .75 a visit.
And we simply don’t do enough to bring those new visitors back to our shops.

They slip away - and the time and money you spent to get them to your site is lost.
It's a leaky bucket.

11% of the traffic was returning visitors in my example store.

We teach our clients to aim for 30% of their total traffic should be made up of returning visitors.

Can you see what would happen if the store owner in the example could get her returning visitor traffic up to 30%? Her sales would skyrocket.

Here’s what I want you to do. Go look at your numbers. What % of your traffic is returning visitors?

Here’s how you find it:

Go to Google Analytics

  • Filter for the last 30 days
  • Click on “Audience’ - a sub menu will open
  • Click on “Behavior”- a sub menu will open
  • Then click on “new vs returning”

Grab your data, write it down, and ask yourself this:
Am I doing enough to get back to my site multiple times?

Keep listening, I’ll tell you how to get started soon.

09 May 2023162. Build a massive Audience with a Brand video00:23:58

Many Ecommerce store owners are surprised when they learn that they need a massive audience to keep growing and reach their long term sales goals. 

It’s not uncommon for higher volume stores to reach millions of people every month. 
They’re highly visible.

Even when you’re a new-ish Ecommerce store owner, you’ll need to make yourself visible to 100,000 - 200,000 people every month in order to create awareness for your products.

It might seem daunting, but the truth is it’s not that hard, or expensive.

Brand Videos are one of the fastest ways to build your product awareness, get more traffic to your site, and make your business visible and memorable.

You might be thinking that Brand Videos are only for “big” businesses, and that you need a high production value, big budget video, but I know that’s not the case.

Every Ecommerce store owner should have a Brand Video. When you have a Brand Video, you’ll be able to use it to:
→Attract the right people, by giving them a  taste of what they’ll find on your site
→Build a massive audience - for a tiny spend 

Listen in as our Inner Circle Traffic Coach, Cathy Hayhurst shares a simple way to create your Brand Video then use it to build a massive audience. 

Grab a pen, take some notes, and before you know it, your store will be visible, and your audience will be full of people who have a genuine interest in your products.

07 Mar 2023153. Move the Needle in 60 mins00:27:32

When I work with a client 1:1, there’s one question that’s almost always on my client’s list of problems to solve.

“Can you help me figure out  what I need to focus on?”

As business owners, we’ve all felt the stress of having enough time to get everything done.
We can’t make more time, and so every one of us is hyper aware of the fact that we need to spend our time on the right work. Work that moves the needle.

Most of us are so buried in the work of our business, it’s hard to “see” the big picture.
It’s even harder to figure out what you can focus on that will get you results.

Last year, our Coaching team had a breakthrough, and we found a way to make it easy for everyone to figure this out,  no matter what size their business is.

Listen in and hear how you can use your store’s data to get a snapshot of what your business needs you to focus on right now. 

PS: If you’re tired of going it alone, and you’re ready to get the training you need, along with the support you need, join us in the Inner Circle.

GET STARTED TODAY

24 Aug 20209. A 10 Minute Email Strategy00:11:05

Are your emotions affected by your email open rate?

Today I’m sharing my dead simple email send strategy designed to build subscriber engagement and keep you focused on what’s important when it comes to email.

Listen and you’ll instantly feel better in less than 10 minutes. Promise.

02 May 2023161. How to build an SEO Funnel00:25:29

Have you heard of an SEO Funnel?

We talk about the Sales Funnel all the time, but we haven’t talked about how you can create an SEO Funnel. Until now.

Investing time into SEO can be beneficial for any ecommerce business, and you can use a content-based funnel strategy to grow traffic and sales without advertising.

Most of us understand the sales funnel where we've got our cold, warm, and hot traffic filtering down the funnel to the purchase goal.

You can apply that same method of thinking to SEO.

Listen in as our Inner Circle SEO Coach, Sarah walks us through the steps. Start building your SEO Funnel, and build up more high quality traffic for free.

Get Simple SEO for Store Owners here: https://learn.thesocialsalesgirls.com/simple-seo-for-store-owners-guide/

Read the transcript of this episode here: https://thesocialsalesgirls.com/how-to-build-an-seo-funnel-episode-161

23 Feb 202147. My Strategy for Reliable Revenue00:16:23

My strategy for Reliable Revenue

Every store owner ever wants sales they can rely on. Every day, every week, every month, all year long.

In this episode, I’m bringing you behind the scenes of our Reliable Revenue Experience.

Listen in, and I’ll tell you exactly what it is, and why it works so incredibly well.

You’ll see how you can get reliable revenue because I want you to see what’s possible for you when you become the marketing expert in your business.

Lastly, I’ll share what happens if you join us for this year’s Reliable Revenue Experience.


Get on the waitlist to join Reliable Revenue: thesocialsalesgirls.com/reliable-revenue

22 Sep 202018. How to use collaborations to get traffic and sales00:31:22

I’m not a fan of collaborations just for Likes and Followers.

In this episode, I’m sharing seven different collaborations you can use right now to get traffic to your site, grow your email list, and even get sales.

I’ll walk you through the list, tell you the most important things, and give the inside scoop on the collaborations I’m working on over the next few months!

And at the end, I’ll show you how you can get started today!

24 Jan 2023147. The "aha" moment that took me 5 years to share00:18:29

Come behind the scenes with me as I share my most recent “aha” moment.

It’s a simple concept, but it’s an incredibly powerful way for us to:

  • Visually see the status of our marketing and monitor it every month
  • Know at a glance what we need to focus on
  • Understand how we can set ourselves up to sell more every month.

Here’s the Sales Funnel Graphic I promised you




I have to give our  Ads Made Easy Coach, Cathay Hayhurst credit for sparking this idea, and a big thanks to Tina Bar-On, our Member Success Coach, and Kelly Barth for creating this training for our Members.

26 Jul 2022121. How Nicoletta saved $60K and got control of her traffic00:28:41

Nicoletta spent $60K working with an Ad Agency last year.

Nicoletta has a bereavement jewelry business in Australia.

Last year she spent more than $60K with an ad agency in an effort to grow her business.

Her results were dismal, and the ad agency blamed her poor results on her website.

Around the same time, she saw an ad for Ads Made Easy Coaching week.

She paid her $15, signed up, and committed to doing the work.

And everything changed. In fact, she doubled her sales from January through July.

In this episode, you’ll hear what she learned in Ads Made Easy that changed everything.

We’ll talk about her results, and how long it took for her to see big changes.

And if you’d like to see the amazing video we talk about in the episode, here’s a link to Nicoleta’s video on Facebook:
https://www.facebook.com/keepsakesbynicoleta/posts/pfbid02cSyT6bsKdktyJdtjqKEqG5QErTqfwmDvBGsBqJ5NQE6ZvUvrV6Xa9RMb5pHaQko5l


Get on the waitlist and we’ll invite you to the next Ads Made Easy Coaching week:

https://thesocialsalesgirls.com/adsmadeeasy

21 Dec 202190. Start 2022 on the right track00:35:50

Start 2022 on the Right Track

Many of us start thinking about goals at this time of year. It’s the perfect time to reflect on what’s happened in the past, and what’s possible for us in the coming year.

In this episode, Ashley Alderson, founder of https://theboutiquehub.com/ is sharing some simple and effective tips to get on the right track in 2022.

Grab a pen, because her content plan is gold!

I know you all want 2022 to be your best year ever. Ashley has generously invited our listeners to join her for a 3-day free event where you’ll Plan your Best Year Ever! It will take place January 3rd, 4th, and 5th with training each day on productivity, planning, inventory planning, and content strategy for 2022.

https://retailbootcamp.mykajabi.com/best-year-yet-2022

PS The Boutique hub will be launching Hubventory in 2022 - you’ll hear why I think this is the best news for all of us that are building our brands. In fact, it’s so exciting for me, that I jumped on the waitlist!

If you want to be included, jump on the waitlist here:

https://hubventory.com/

26 Jan 202143. Forget everything you think you know about pricing, and be profitable00:38:26

When I had a chance to do a deep dive with our Inner Circle Member Nicole Di Rocco, I knew that I wanted to talk about how Makers and Designers can scale their businesses and still be profitable!

In 2003, Nicolita launched Nicolita Swimwear, a no pinch-fit line of bikinis for women that solved that dreaded muffin top struggle. The year she went from sewing her own designs to landing a huge order with Nordstrom taught her a thing or two about scaling while creating profit in her business.


Since then, she has been featured on CNN, NBC and even landed the deal with Billionaire Tilman Fertitta on CNBC’s hit show, Billion Dollar Buyer.

As promised she’s sharing her pricing calculator here, so don’t wait! Download this slick little tool, and go find more profit in your business.

LINKS:

www.fashionbizmentor.com/price-to-profits-access-calculator

18 May 202159. How to get Traffic without spending a fortune on Ads00:33:40

6 weeks to control her Traffic. An Insider’s look!

Get ready for a raw and real conversation with Karen Hartman.

You’ll hear how she’s finally clear and feeling confident that she can drive enough traffic to her site without breaking the bank.

How she used tests to identify the best audiences and consistently reduce costs.

The one thing she wishes she did a year ago.

Her advice to everyone who is struggling to get momentum.

Get on the waitlist for Traffic Bootcamp Live! here: https://thesocialsalesgirls.com/traffic-bootcamp-live

01 Dec 202034. The Secret behind Ilse's Secret Sale event00:31:44

In this episode, you’ll meet a successful Inner Circle Member who has created an event that she uses 3 times a year to give her sales a big boost. It’s an event that she can simply rinse and repeat, so it’s stress free and her Audience knows exactly what it is, what happens, and why they don’t want to miss it.

The best part is, you can do this too. Listen in, to see what it is, how to set it up, why it works (don’t miss this part - it’s gold) and lastly, what you can expect.

You might want to visit Ilse’s site:
www.bangilicr.com

24 Mar 2025260: Do This If You Aren’t Reaching Your Goals00:26:36

Episode 260: Do This If You Aren’t Reaching Your Goals

If you’ve ever felt like everyone else is growing while you’re stuck, this episode is for you. You’re not failing—but the way you’re setting your goals might be.

In this episode, I’m sharing a simple 4-step process to help you set realistic goals, stick with them, and actually see results—without the constant second-guessing or starting from scratch.

Listen in and learn:

  • How to set a goal that’s clear, measurable, and achievable

  •  A simple way to make sure your goal actually makes sense (before you waste time on it)

  • How to track your progress without overthinking it

  • The single best thing you can do to stay accountable and actually finish what you start

 

RELATED LINKS:

Click here to get your goals checklist
Text GOALS to +18338292305 for the worksheet!

How long will it take to reach your goals?

https://thesocialsalesgirls.com/how-long-will-it-take-to-reach-your-goals-episode-203/

The powerful work that will get you to your goals

https://thesocialsalesgirls.com/the-powerful-work-that-will-get-you-to-your-goals-episode-159/

How to Create Profit Goals

https://thesocialsalesgirls.com/how-to-create-profit-goals-episode-209/

_______________________
 
Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.
 
Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/
 
“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!
 
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
02 Mar 202148. How to Really get Reliable Revenue00:36:21

Wouldn’t it be amazing if you could look into the future and see what your business looks like a few years down the road?

What would change if you knew exactly when you were going to be in a position where your sales grow without you having to jump through hoops and try all the things?

What would change if 38% of your revenue came from an automated email funnel? (yes, really)

Today I’m walking backwards with Sarah, a member of our Reliable Revenue Program.

She’s built the business she was dreaming of, and she’s done it in 3 years flat.


I want you to hear what it was that really worked because they are things that you can do now, so you can get your own Reliable Revenue even faster.


Sarah’s website: www.mysweetestmemories.com

Learn more about Reliable Revenue and get on the waitlist here: thesocialsalesgirls.com/reliable-revenue

31 Jan 2023Sales Every Day: Want reliable revenue? Most people miss this step00:06:04

This week I’m doing something a little different on the Podcast.

I’m going to give you one strategy a day for 5 days in a row. 

It's a strategy that will get you closer to creating predictable, reliable sales every day, week month. All year round.

Each episode is super short - and I’m going to give you one thing to do each day.

At the end of the week, you’ll be 5 steps closer to being able to count on the sales you want every day, whether you’re just starting out, or you’re looking for significant growth this year.

Let’s start today with the thing most people miss.

They’re not getting their products in front of enough people.

In fact, they don’t even know how many people they are getting their product in front of.

That’s where the problem starts. They might feel “invisible”, and not know what to do about it.

 

In the last episode, I used the example of a huge outdoor craft fair with 10,000 people walking around.

The 10,000 people is a good demonstration of a physical audience- If you had a booth there, a person at that craft fair was likely to have some slight awareness of your product - in passing. They might have seen you

 

And some of them [1-2%] will actually stop at your booth and look around. 

In the physical marketplace - that’s your traffic - they are interested in what you have to sell

We all get that - because if it’s a rainy day and there’s nobody at the outdoor craft fair - we acknowledge that there was no audience  - it was “dead”. That’s why you didn’t get sales.

 

But what most online store owners miss is that selling online isn’t much different.

You need an audience - and it should be big. These are people that have some awareness of your product - they’ve seen you - even if it’s just in passing.

 

And we know that this audience needs to be a good size - because only 1-2% are likely to stop by your website. They’re your web visitors

And if you might know that only 1-2% of your web visitors become buyers.


So if you don’t do the work to build and become visible, you’re skipping a step

 

And when I talk to store owners that aren’t getting the sales they want - this is almost always a step they’ve missed.

So here’s what I want you to do.

I want you to go to all of your social media platforms and write down your total 30 day reach.

Add it up - that’s your audience.

If you’re looking for Reliable sales of 1-2 a day, you want to have an audience of 100k - 200k

 

It sounds huge, I know, but if you’re not there, I want you to know you can get there fast, and it won’t take much time and money - we teach this in the Inner Circle

 

Go find your number - write it down - it doesn’t have to be exact, don’t stress 

 

Once you have it, you’ll know. Less than 100k  over 30 days, you need to focus on building your audience and getting traffic to your site before you can get reliable sales every day.

01 Oct 2024235. How to get affordable, quality traffic00:35:21

If there’s one area of our business that can make us feel like we don’t have control. It’s got to be Meta ads. So today on the podcast, Traffic Coach Cathy Hayhurst and I are  going to share the strategy that we teach in the Inner Circle - we’ll eliminate the jargon, simplify the process and show you how we get a good result.

You’ll  learn:
📊 What is a Controlled Test
💡 Why it’s important to use one
📈 The metrics we measure in Meta
🔎 The metrics we measure in GA4

--------------------

Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/

 

“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!

 

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

28 Dec 202191. 15 Minute Feedback! Get your next "right" steps00:12:25

You won’t want to miss this episode because today I’m sharing a new program that we’re hosting.

First, I want to share that it’s completely free and available to our entire audience. I’m thrilled to be in a place where we can offer a little bit of qualified advice to someone who just needs a little help, so they can make progress and know that they are on the right track.

Listen in as I share what we’ll be doing in 15 Minute Feedback, how you can apply for a review of your website, and what you can expect to learn if you follow along as my team and I bring you behind the scenes of a variety of websites. We’ll be giving the shop owner our best advice about their “next right steps”. You’ll be able to see what others are doing, and then see if the advice we give makes sense for you too!

I promise you, you’ll learn a lot, just by being “in the room”

Nominate yourself for a website review here: https://thesocialsalesgirls.com/91

Join our Facebook Group: https://www.facebook.com/groups/TSSGSupportCommunity

Text ROADMAP to (843) 258-4616 (North America only) to get notified when we go live.

27 Jun 2023169. A Lesson on figuring out what your Business needs now00:32:16

In this Episode, Kelli Meyer, the owner of Parisian Pure Skin Care, works with Susan to identify her priorities.

Kelli has a “to do” list as long as her arm. She’s feeling like all the tasks on her list are important, and she’s completely overwhelmed when she tries to decide where to invest her time.

Susan walks Kelli through her process to identify priorities and feel confident that she’s on the right track.

Listen for: 

  • The common mistake that will keep you feeling overwhelmed.

  • The “aha”moment when Kelly identifies what her business needs now.

  • Susan shares an extra little gem: The secret to conversion.

Use this simple process every time you feel “decision overwhelm”, and reach your goals faster. 

Links mentioned in this episode:
https://thesocialsalesgirls.com/a-hot-tip-that-will-make-you-money-episode-154/

Here’s the process that I use to find the time to get big things done:
https://thesocialsalesgirls.com/how-to-get-big-things-done-my-little-secret-episode-49/


Grab the Guide, Emails that Sell here:
https://learn.thesocialsalesgirls.com/emails-that-sell-guide/

--------------------

Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ

 

“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!

 

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

 

25 Jan 202295. A video strategy you must try this year00:45:41

Listen in and learn a powerful video strategy that has had a huge ROI for Nicole at her shop.

I love Nicole’s common sense approach to Social Media as a whole, but in this episode, we focused on the big results she’s getting from video ads she’s created from customers’ video testimonials.

When I saw what she was doing, I knew that we could all benefit from a strategy like this, so I asked her to walk us through the process.

Here’s what you’ll learn:

- How she “tested” the video review strategy before she went “all in”
- How she finds the perfect customers to give her testimonial videos
- Her ad strategy
- How she is using TikTok to grow her business
- How you can test TikTok ads for (almost) free to see if it’s the platform for you

You can find Nicole at:
https://nicolemarieinc.com/

See her store:
https://modernmystics.store

11 May 202158. My secret recipe for a solid foundation00:22:02

Why do some people struggle to get their store off the ground when other people seem to grow their sales effortlessly.

In all the years I’ve been teaching store owners how to win at eCommerce, I can tell you it boils down to one thing.

And even though this one thing should be intuitive, most of us are too close to our businesses to see it clearly.

In this episode, I’ll lay it out for you, and share my secret recipe for building a solid foundation.

It’s so simple. I know you’ll love it.

PS: Watch for our upcoming Traffic Bootcamp. An intense week together that will leave you with the power to control your traffic and a vision of what’s possible for you! And, it’s only $10.

11 Oct 2022132. From Etsy to your own site. Here's how.00:12:46

Kelly’s website sales have far surpassed her sales from Etsy.

Kelly is a Coach in our Inner Circle , and she works 1:1 with members to help them grow their website sales and become less reliant on Etsy.

If you’re an Etsy Seller with your own website, you know it makes sense to have your own space.

You get to control your ad spend, shipping costs, and the products your customers see.

It’s so rewarding when you start hearing the cha-ching of sales coming in on your own site!

But for most, getting sales on your website is harder and takes longer than you might think.

Today I asked Kelly to share:

  • How to get started
  • What “normal” results look like
  • Three Actionable tips for Etsy sellers, so you can start making progress today!

 

Get your Etsy guide here: https://learn.thesocialsalesgirls.com/etsy-guide-for-store-owners/

25 Aug 202010. A simple content plan that will get you traffic00:38:50

This week the amazing Jane Hamill is sharing her easy peasy content strategy.

The good news: It will get you free traffic.

The better news: You’re probably already doing MOST of it - a few tweaks will get you there.

The best news: Listen in as Jane walks me through a do-able content plan for Sock Doggo.

It’s a formula that’s repeatable. Yahoo!

Grab Jane’s Cheat Sheet that will tell you exactly what to do and say, so you can start now!

janehamill.com/tssg

05 Nov 2024240. $110k sales in year one, by focusing on on thing00:42:09

I want you to see what can happen when you let go of perfection and stop doing “all the things” - and instead focus on doing one thing well. 

In this episode I talk to Mia Craig, founder of Top Paddock, who  shares how she scaled her e-commerce business by growing her email list to 10k subscribers and optimizing her approach with A/B testing. With email accounting for 40% of her sales, Mia’s strategy centers on consistency, frequent engagement, and data-driven insights.

Listen in and learn:

📈 How you can grow your list with monthly giveaways.

🧪 How to use A/B testing to refine email content.

📧The magic of  sending regular emails to stay top of mind.

🔄 How sticking with proven tactics and automation can free up time.

Join us for Mia’s tips on building a scalable, high-growth business without the stress.

 

RELATED LINKS

Be the first to know when Reliable Revenue is available: https://thesocialsalesgirls.com/reliable-revenue/

Check out Mia’s website: https://toppaddock.co/

The Perfect Giveaway To Generate Leads: https://thesocialsalesgirls.com/have-you-tried-this-to-generate-leads/

2x Your leads from the traffic you have: https://thesocialsalesgirls.com/2x-your-leads-from-the-traffic-you-have-episode-139/

The Secret To Building a 6 Figure & Jewelry Brand: https://thesocialsalesgirls.com/the-secret-to-building-a-6-figure-jewerly-brand-episode-237/

--------------------

Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/

“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

26 Mar 2024208. How to add Recurring Revenue to your Business00:40:37

Way back in late 2016 I thought it would be a great idea to start a membership. I called it the Inner Circle, and it was for people like me. Ecommerce store owners who were trying to grow their sales.

I opened the membership to about 70 people. I did it because I thought it would be the easiest way to offer support and teach them what I had learned the hard way.

I couldn’t have been more wrong. It just about killed me, and 5 months after I started, I was ready to close the doors.

What I know now is that a Membership is a great way to provide ongoing training and support.

The truth is that I was doing it wrong.

In early 2017 a friend recommended I follow Stu McLaren, because he knows how to set up a Membership program that really works for the students, and doesn’t almost kill you, lol.

I followed Stu, joined his program, and learned how to build an amazing Membership program.

That was almost 7 years ago. Since then, we’ve taught thousands of store owners how to grow a profitable eCommerce business, and the Inner Circle has generated millions of dollars in revenue.  We have an amazing team of 20 women. I’m so proud of how they help our members make progress, and I am thrilled to be able to pay them very well, and provide a flexible workplace.

I’m sharing this with you because a few years ago I realized that what I have learned about memberships for services can also be applied to eCommerce stores.

In fact, eCommerce store owners can set up memberships that generate enough revenue to pay their bills every single month.

I’m sure you can imagine what’s possible when you have thousands of dollars of recurring revenue coming into your business every single month.

If you’d like to learn more - click here. You can watch or listen to a conversation I had with Stu McLaren about how eCommerce store owners like you are implementing profitable Memberships right now.

Talk soon,

PS: Stu is running a free workshop that will show you how to create your own recurring revenue stream. “Turn What You Already Know, Love, And Do Into A Profitable Membership Business” starts on April 4th  and runs until April 12th

You can get registered to receive it here:
https://membershipworkshop.com?ref=ftlmi

21 Jul 20201. Why You’re Not Getting Results00:32:31

Welcome e-commerce store owners!

Come behind the scenes with me as I show you how I’m building my next store from an idea all the way to my first $50k of sales.

You’ll see what I’m doing to get sales, hear from some store owners that have overcome challenges, and on every episode, I’ll leave you with a couple of tips that you can implement and fast track your growth.

Today I’m going to show you why you aren’t getting the sales you want ( it’s not your fault) and I’ll let you in on a secret that will give you confidence that you’re on the right track, and clarity about your next steps.

Make sure you do the assessment quiz, and we’ll send you a package of training that is exactly right for your business now.
QUIZ: https://thesocialsalesgirls.typeform.com/to/HWwjWx

Join our free group: 
https://www.facebook.com/groups/TSSGSupportCommunity

06 Oct 202022. How to make the most progress in 90 days00:22:54

Wondering what “work” will get you the best result?

If that sounds familiar, this episode IS for you!

We just welcomed new members into our Inner Circle program, and it’s my job to make sure they know what they start feeling successful fast.

In this episode, I have a list of 5 things new members should do first, and a list of five more things that we all need to commit to doing so that we can get the sales we really want.

The bonus?

This work will help you get sales now, AND it will set you up for long term success in the future.

Learn more about the Inner Circle here: https://thesocialsalesgirls.com/inner-circle

06 Jul 202166. The secret to a winning Influencer promotion00:51:02

Today we’re going to unlock the secret to running a successful promotion with an Influencer.

Join me, and my guest Courtney Lynne, an Influencer with a track record of successful promotions, AND she’s the founder of The Pet Influencer Society, a membership for Dog Moms who understand how to provide value for the Brands they partner with.

You’ll learn:

→ How to set yourself up for success before you even start
→ What to look for when you are searching for Influencers to partner with
→ How you can measure your results, so you know what’s working!

Listen in and you’ll leave inspired and ready to set up a killer promotion!

You can find Courtney on IG at @thedogmomboss or visit her site at dogmomboss.com

06 Feb 2024201. Make your business run without you. Here’s how.00:43:40

Join us in this episode as we explore Sam Gilhooley's remarkable journey from bed rest to business boss. Sam, owner of Magnetics and a student of our Reliable Revenue course, shares what happened when illness took her out of her business for seventeen months.

 

Listen in and find out:

💪 How Sam finally “put down the tape gun” and started working ON, not in, her business.
⚙️ What happened when she implemented an automated system to put sales on auto-pilot.

😴How Sam kept earning a paycheck while on bed rest for seventeen months.

Sam's story is a testament to the resilience and growth possible when you have the right systems in place. Don't miss this inspiring episode – tune in to learn how you can make your business resilient and successful, even in the most challenging times. 

 

PS  Sam was able to pay herself for 17 months while she was unable to work.

Basically, it was because she had done the work we teach in Reliable Revenue before she got sick.
We only offer this program once a year, and I truly believe that every store owner should do this work.

This year, before we start the Reliable Revenue 2024 course, I’ve decided to create a free mini course that will show you how Reliable Revenue works, and what it’s like as we work together to implement the lessons.

The course is four short videos that will give you an idea of what the program is like, and what you will learn.

I want you to see what’s possible for you, and this mini course will show what you’ll need to do, not only to protect what you’ve built, but also how to grow your sales and be more profitable without spending a fortune on ads.

I encourage you to get these free lessons when they launch on February 11th. I promise you, you’ll learn strategies that will get you more sales, and make you a confident business owner.

 

“The Secret to Generating Reliable Revenue” is free for you, and will be delivered on  Feb 11th

Send me the free Course on Feb 11th

--------------------

Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop/

 

“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!

 

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

21 May 2024216. Pinterest. Here's what eCommerce seller needs to know00:32:46

Today we’re diving into the world of Pinterest and its potential to scale your ecommerce business. Joining me is Kate from Simple Pin Media, with a treasure trove of strategies and tips designed to maximize your impact on Pinterest with minimal effort.

 

Tune in and learn:

 

  • What Pinterest success looks like for ecommerce stores

  • How to make a big impact in 2 hours or less

  • The Ins and Outs of Pinterest Ads

 

And get Kate's expert tips on:

📈 Tracking Success: Kate discusses the crucial data ecommerce owners need to track to measure their success on Pinterest.

🔑 Keyword Mastery: Learn how to identify the most effective keywords for maximizing your Pinterest presence.

🤫 Content Strategy Secrets: Discover why behind-the-scenes content doesn't perform well on Pinterest and what strategy actually helps in building meaningful engagement.

 

Prepare to cut through the clutter of Pinterest overwhelm with these actionable insights, all aimed at making your Pinterest journey as straightforward and impactful as possible.

 

RELATED LINKS:

Listen to The Simple Pin Podcast: https://www.simplepinmedia.com/simple-pin-podcast/

Check out https://juleptile.com/ on Pinterest for a great example of how a successful eComm store uses Pinterest

See the Simple Pin Shopify Store: https://simplepinshop.com/

Learn more about Pinterest services and training: https://www.simplepinmedia.com/

 

--------------------

Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/

 

“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!

 

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

20 Apr 202155. This is important for every business model00:27:41

I firmly believe that every single business owner should consider adding in a recurring revenue stream.

Even us product-based businesses.

And the reason why?

Income security. Stop Guessing what your sales will be.

Listen in, as I talk to my Mentor, Stu McLaren about all the reasons why you should, and all the ways you can add that extra recurring revenue without reinventing the wheel or investing more.

If you want more, join me at the Tribe Workshop this week.

Register here:
mo311.isrefer.com/go/workshop/a562

Let’s get our wheels turning, and make recurring revenue a reality for you!

17 Dec 2024246. 5 Things to do every month (Don't skip this)00:31:55

Feeling like there’s never enough time to get everything done? In this episode, I’m walking you through the ideal workflow that successful store owners use to stay focused and see consistent results. This simple, repeatable process has made a huge difference in my business, and I know it can work for you too.

Here’s what you’ll learn in this episode:

  • How to use your calendar to stay on track and make the most of your time.

  • Why picking one focus at a time is the secret to making real progress.

  • The weekly email task that keeps your audience engaged and buying.

  • How monthly planning and sales events can drive consistent growth.

Tune in to learn the steps that will have the biggest impact on your results and help you stay on course, no matter how busy things get.

_______________________
 
Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.
 
Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/
 
“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!
 
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
08 Aug 2023175. How many "eyeballs" see your products. get past this Roadblock to success00:33:43

In this episode, Susan shares why it’s crucial for every store owner to focus on making their products visible to a large audience of people every month.

Most store owners have no idea that it’s possible to do this easily and for a very tiny budget and that you can actually track and measure the size of your audience.

You can start building your audience today, and in a few weeks, you’ll see significant growth.
If you need help, we’ll show you how to do it, step by step in our course, Ads Made Easy.

Once you start building your audience, you can turn your attention to building a Sales Funnel that is unique to your store. Each month, you can measure the number of people in your sales funnel from the audience all the way down to the point where people become buyers.

Implement this strategy, you’ll be able to understand why you're not reaching your sales goals, and even make a plan for steady, sustainable sales growth.

Links mentioned in this episode:

A Simple $10 Ad Strategy: https://thesocialsalesgirls.com/a-simple-10-ad-strategy-episode-92/

Ads Made Easy: https://classroom.thesocialsalesgirls.com/offers/Ud54Dg6U/checkout

The “AHA” moment that took me 5 years to share: https://thesocialsalesgirls.com/the-aha-moment-that-took-me-5-years-to-share-episode-147/

Episode site: https://thesocialsalesgirls.com/how-many-eyeballs-see-your-products-get-past-this-roadblock-to-success-episode-175/

--------------------

Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ

 

“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!

 

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

 

28 Jun 2022117. Ditch your debt for good.00:23:41

Almost every business owner has some debt they can attribute to their business. If they don’t have debt, they probably remember how they felt when they did.

I still remember how I felt when one of my businesses had a lot of debt. Even though I looked successful on the outside, on the inside I felt like a failure.

Once managing your cash becomes a juggling act, it takes a lot of the fun out of running a business.

Years later, I know that managing my cash and ditching debt is just another problem in our business that we can solve. In fact, you’ve probably solved bigger problems!

Becoming debt free is completely possible for almost every business owner. It just takes a plan.

This week, I invited my good friend Ciara Stockeland, on the podcast to help you get started.
She’s a Profit First Expert AND a former product based business owner! She gets us!

Listen in as she shares how she’s helped her clients ditch their debt, and take back control of their cash. I know you’ll love it.

Once you’re debt free, you’ll feel like you can accomplish almost anything!

 

PS: In the episode, we talk about Ciara’s upcoming Debt Free Challenge. For only $37, you will spend a week with Ciara, learn how you can implement Profit First, and get your questions answered!

Grab your spot here:
https://www.theboutiqueworkshop.com/a/2147515682/2cz2f3cA

02 Nov 202029. November marketing plan in 3 simple steps00:12:50

If you’re looking to maximize your sales this holiday season and reduce stress and overwhelm, this episode is for you.

I made a simple, 3 step plan for Sock Doggo that you could easily use for your store.

It’s focused, clear, and strategic, and there’s no tech bells and whistles to trip you up.

You'll find the email strategy I mention in Episode 9.

04 Oct 2022131. Have your best holiday sales ever: 3 things to plan now00:21:22

Wondering how you can have your best Holiday sales ever?

Did you know that if you do a little planning in the next month, you can transform your results from “meh” to “amazing”.

There are 3 steps every store owner should plan to take now. 

Do it, and you’ll set yourself up for your best Holiday sales on record. Listen as our Inner Circle Coach Kelly and I break down the 3 steps, the work you should do, and how you can get it done. This strategy works - watch to the end to see what happened with Kelly’s sales the first she implemented this plan. If you’re in our Inner Circle, we’ll be doing this work with you - giving you the steps all the way through the holiday season. If you’re not a member yet, there’s never been a better time to join us.

Either way, take the 3 step plan. Implement, and transform your Holiday sales.

28 Sep 202178. 3 Tips to create a million-dollar brand00:51:08

Do you see others hitting that magic Million Dollar mark and wonder how they did it?

If you do, or even if you’re not there yet, I want you to listen to this convo I had with D’Shawn Russell, the Founder of Southern Elegance Candle Co.

As you listen, I want you to really “hear” what D’Shawn shares about 3 things.

First, how to tell a story with such authenticity that it’s almost effortless, and creates sticky customers

Second, how to think about your business in a way that makes you feel powerful, brave, and confident.

Lastly, listen closely to how many times D’Shawn shares that she failed on the first attempt at so many of the things that ultimately moved the needle.


Follow D’Shawn on Tik Tok:
https://www.tiktok.com/@dshawnrceo?lang=en

See D’Shawn’s amazing brand video:
https://www.secandleco.com/pages/meet-the-team

15 Dec 2022141. Do this and Thank yourself next year00:18:13

When I was thinking about what I could share with you that would set you up to start the year strong, I knew that this one exercise is what changed everything for me in my business life.

As you glide into the Holidays and prepare for a new year, I know that taking the time to do this is the best gift you can give your business.

It will set you up to eliminate overwhelm and get clarity on your focus.

Listen to the episode, and then come do the work below!

Here are the questions you need to ask yourself:

Current status of my business:

  • What is my exact revenue for the past 12 months?
  • What exactly have I paid myself in the last 12 months?
  • What is working in my business now?
  • What is not working in my business now?
  • How many days/hours am I working each week?
  • Is my business profitable?

 

12 month vision of the status of my business:

  • What exactly will annual revenue be?
  • What exactly will I pay myself?
  • What exact problems will be solved?
  • What exactly will my focus be?
  • How many days/hours will I work each week?
  • What will my profit be?

Next Steps: The $500/hr job you’re not doing: https://thesocialsalesgirls.com/the-500-hour-job-youre-not-doing-episode-110/

 

27 Aug 2024230. Focus on this right now00:37:19

Today I’m sharing what I see is the number one reason that ecommerce store owners don’t reach their sales goals. Grab a pen, and come listen as I walk you  through the steps you have to take to put yourself in the very best position to reach your sales goals this Fall.

 

Listen and learn:

📊 How to use your own store data to set achievable sales goals

🗺️ How to create a content plan that supports your goals for the quarter

🤑 Our favorite way to create a pool of highly engaged buyers and supersize your results

 

RELATED LINKS:

FREE TRAINING - CONVERSION SCHOOL: https://learn.thesocialsalesgirls.com/conversion-school/

STOP AVOIDING THIS AND GET CONTROL OF YOUR SALES: https://thesocialsalesgirls.com/stop-avoiding-this-and-get-control-of-your-sales-episode-229/

AN EASY COLLABORATION YOU CAN DO THIS MONTH: https://thesocialsalesgirls.com/the-formula-for-an-easy-collaboration-you-can-do-this-month-episode-215/

A WINNING STRATEGY FOR LEAD GENERATION: https://thesocialsalesgirls.com/a-winning-strategy-for-lead-generation/

MORGAN’S STRATEGY TO SELL OUT HER NEW COLLECTIONS: https://thesocialsalesgirls.com/morgans-strategy-to-sell-out-her-new-collections-episode-221/

--------------------

Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/

 

“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!

 

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

27 Jul 202169. Is it time to Pivot? Here's how you know00:41:59

Have you ever had that uncomfortable feeling? You know the one where you are really starting to question if your business is viable? Will it ever pay you well if something doesn’t change?

You might even be feeling a little trapped.

Listen in as I chat with Shannon. You’ll hear how she knew that:

  • Her business concept was flawed
  • What she did about it
  • How she took what she’d learned and applied it to her new concept
  • How she relaunched and went from 0 to success in a few short months.
  • The one thing she did that set her up to get immediate sales.

The Best Part? She’s going to give you advice you’ll be able to bank on!!

See Shannon’s “reborn” business here: https://birdmoss.com/

14 Sep 202176. The fastest way to get the results you want00:52:09

The fastest way to get the results you want

If you’ve ever found yourself trying “all the things” in an effort to get the results you want, you’re in good company. I think it happens to all of us at one time or another.

When this happens, most of us jump into action and we try a bunch of things to see if we can move the needle. But really, that’s not usually going to solve your problem.

The truth is that you’ll improve your chances of being successful if you stop and take some time to figure out why you’re not making progress. Do this, and instead of throwing spaghetti at the wall, you’ll know what you need to do to fix your problem.

It sounds simple, and I know that it doesn’t always feel simple, so I grabbed Tina Bar On, who leads our Member Success Team, and together we outlined a strategy that anyone can use.

Take the quiz here: https://thesocialsalesgirls.typeform.com/to/HWwjWx

06 Dec 2022140. Reset your priorities!00:23:22

We’re wrapping up the busiest time of the year.

As I’m recording this our members are posting breakdowns of their Black Friday events - and sharing their results.

And I was reminded of 2 things:

  • It is always a numbers game.
  • Your results are always a product of all the work you do year round, not just in the fourth quarter.


You have more control over your results than you think. I promise you. But be gentle with yourself, because it takes time to learn how to grow your sales online.

So here’s what I want you to do:

  • I want you to flip your thinking about the value of quick wins vs playing the long game.
  • Let’s go back to basics.

This week, I’m bringing back an episode that I recorded early in the year. It is the most played episode of 2022, and it’s even more relevant today

Over the next few weeks – I will share what’s working now to get more sales- for our members and for me.

Today I’m encouraging you to think strategically about your business.

I’ll tell you how. It’s not so hard!

 

Not seeing the results you want yet?

Come spend 40 mins with me and I’ll show you how to get sales every day: https://thesocialsalesgirls.com/saleseveryday

08 Dec 202035. A mistake that increased my Conversion Rate00:10:51

This 10-minute episode will make you rethink how you are communicating offers to your audience.

I’ll share this mistake I made that resulted in a 92% increase in my Conversion Rate.

And then, I’m going to leave you with a list of things you can do to maximize your sales every time you have an offer.

02 Jan 2024196. We can teach you how to sell anything online. Even if....00:28:32

This episode is valuable for every one of you, whether you have a 7 figure store, or you are in a place where you’re looking to get sales traction.

When you listen, try to identify the one thing that was the catalyst for the success you’ll hear about in this episode.

Really listen and see if you can pick it up. I’ll jump in at the end, and share the one thing - because this is the thing that will put you on the path to success.

Here’s the back story for this episode:
Last year we created new training that was a game changer for hundreds of our Members. I think it is the number 1 strategy people like us can use to grow sales this year.

It’s so important we’re offering it to non members for only $15. In Brand Video Bootcamp we’ll show you how to execute this strategy - work with you for 5 days, you get to keep the lessons.

Here’s a link to register or get on the waitlist: https://classroom.thesocialsalesgirls.com/brand-video-bootcamp

 

It’s important to you because this is the training that got Rachel selling out her collections of very niched, one of a kind jewelry - with an average order value of more than $100.

And what you need to know is that all the things you may have been telling yourself about why you aren’t getting the sales you want are just not true.

I can teach you how to sell anything online, even if you have multiple barriers to getting sales.

I want you to listen to this interview that our Traffic Coach Cathy Hayhurst did with Rachel about how she transformed her business and how she feels about the future.

Hang on till the end, because I’ll be back to share the catalyst - and give you your next step.

--------------------

Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop/

 

“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!

 

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

28 Nov 2023191. How Melissa reduced her cost of acquiring a customer by 44%00:28:57

In this eye-opening episode, delve into Melissa Davies' journey to transform her e-commerce business by slashing customer acquisition costs. Following a mission sparked at a Mastermind Retreat, Melissa reveals how strategic tracking and optimization led to over $21K in extra profit over the past year. Learn the actionable steps she took, from weekly tracking and adapting sales funnel strategies to a shift in advertising focus. With a 44% reduction in acquisition costs, a 75% decrease in Facebook ad spend, and a remarkable 1,552% increase in audience, Melissa's success demonstrates tangible possibilities for all e-commerce entrepreneurs. Tune in for an exclusive behind-the-scenes look at her transformative process.

Related Links:

Check out Melissa’s website www.bikepretty.com

The Stress-Free Content Plan That Built a Huge Audience
https://thesocialsalesgirls.com/the-stress-free-content-plan-that-built-a-huge-audience-episode-190/

Do You Know What It Costs To Acquire A New Customer?
https://thesocialsalesgirls.com/do-you-even-know-what-it-costs-to-get-a-new-customer-episode-187/

The Powerful Work That Will Get You To Your Goals
https://thesocialsalesgirls.com/the-powerful-work-that-will-get-you-to-your-goals-episode-159/

Become A Marketing-First Store Owner
https://thesocialsalesgirls.com/become-a-marketing-first-store-owner-episode-160/

--------------------

Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ

 

“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!

 

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

14 Feb 2023150. Grants can Grow your Business [Insider Secret]00:24:07

Today I sat down with long time Inner Circle Member Crystal Lovelle.

Crystal is the Founder of https://www.littleblackboxbakedgoods.com/

Besides having an amazing website, Crystal is super smart and a strategic thinker, so when she posts in our group, I listen.

A few weeks ago, I asked our Members to share their wins, and Crystal reported that her online sales are up 82% this year.

Given that it’s been a tough year for some, I wanted to know more - and Crystal gave us all a breakdown of what she had done to get those sales. I thought it would be great to share on the podcast.

But when we started chatting I realized Crystal had even more to share.

In 2022, Crystal decided to prioritize applying for Grants, both for cash and education.

And the outcome was amazing. In total, she got 4 Grants. It was a game changer for her.

Listen in and hear:

  • Crystal’s process for finding Grants
  • The strategy she used to apply for grants quick and easy
  • How she turned a $5200 grant into a lasting increase in sales.


You don’t want to miss this episode - it’s pure gold.


Here’s the post that started our convo

02 Nov 202183. The 4 big mistakes on your website00:27:36

Are you making these “mistakes”? Check your site today.

We have a group on Facebook called The Roadmap to 50K on Shopify.

It’s free to join, and inside you’ll find lots of store owners like us, working hard on their Businesses. We share tips and strategies, and the members of the group support each other as they grow.

Each week, I welcome the new members personally, and invite them to share a link to their site. I love to see what people are working on, so I make a point of looking at every single site. When I can add value I make suggestions.

Here’s why I’m sharing this.

There are 4 big mistakes I see over and over. And it’s important that I tell you because they are Conversion Killers!

These are things that could be stopping people from ever returning to your site and making a purchase.

So, today, I’m sharing the 4 big ones. I want you to listen in, and check your site!

And, this is the perfect time to give you a little gift. It's a lesson from Conversion School in our Inner Circle Training.

Drop your email and we’ll send you a 7 minute Conversion Audit that will make sure you’ve covered all the bases, and your site is ready to get sales! The lesson is yours to keep, and there’s even a checklist that you can download

https://thesocialsalesgirls.com/83

Join our free group, the Roadmap to 50K on Shopify here https://www.facebook.com/groups/TSSGSupportCommunity

Don’t forget to share a link to your site and say Hi!

04 Jan 202292. A Simple $10 Ad Strategy00:17:28

I see far too many eCommerce store owners spending hours every week on social media posts and ads. Often they are frustrated, worn down, and wondering if there’s a better way to get the traffic they need.

The short answer is that Social Media is still a very good platform for building a big warm audience of people who will become buyers, and it’s an affordable source of high quality traffic.

That said, I think this is the year we stop investing tons of time and emotional energy into the platform and start using it as one of the tools we use to grow our business. Like an app or marketplace, we can decide how we’ll use it and set a “time and money” budget that we maintain consistently through the year.

Listen in and hear the 4 simple steps I recommend store owners use consistently, and how you can spend a daily budget of $10 a day in a way that will grow your warm audiences significantly and get more traffic to your site for less money.

Implement consistently and in a few months, you’ll have a big warm audience of people who are visiting your site, signing up for your email list, and buying your products.

Here are the 4 parts of your plan:

1. Connection. Attract your perfect audience by posting images and videos that include you, a team member, your products, and a peek behind the scenes of your business.

Spend $5 a day consistently on a combination of Engagement and Video View ads

2. Build Warm audiences in the Ads Manager. Create Audiences of Recent Engagers on both Facebook and Instagram, email lists, and website visitors.

3. Use your best engagement or video ads that feature products for Conversion Ads, and target your warm audiences.

Spend $3 a day consistently on Conversion Ads with a View Content Goal

4. Retarget Hot audiences consistently with Conversion Ads. Use your most successful Conversion Ads for Retargeting recent web visitors year round.

Spend $2 a day consistently on Retargeting with Conversion Ads

Join me for a week of small group Coaching in Ads Made Easy

https://thesocialsalesgirls.com/92

07 Jan 2025249: "Stabbing in the dark is gone. I know how to create income..."00:35:33

Ever feel like growing your business is just one high-stakes guessing game? Sarah Hardy knows exactly how that feels—but she’s here to share how she turned things around. In just a few months, Sarah stopped “stabbing in the dark” and learned how to create reliable, predictable income for her handmade business.

Here’s what you’ll learn in this episode:

  • How to fast-track your growth when time is limited by getting expert help.
  • Why focusing on ONE task—like weekly email campaigns—can move the needle faster.
  • The importance of tracking your metrics to understand what’s really working in your business.

Tune in to hear Sarah’s inspiring story and get actionable tips to create consistent sales in your business!


RELATED LINKS:

Check out Sarah’s website: https://ediblemuseum.com
and
Instagram: https://www.instagram.com/theediblemuseum/

Learn more about Reliable Revenue here: https://classroom.thesocialsalesgirls.com/reliable-revenue

We’re Getting Consistent Revenue Now
https://thesocialsalesgirls.com/were-getting-consistent-revenue-now-episode-202/

Make your business run without you. Here’s how.
https://thesocialsalesgirls.com/make-your-business-run-without-you-heres-how-episode-201/

_______________________
 
Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.
 
Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/
 
“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!
 
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
25 May 202160. The best training we've ever offered00:31:30

Need more traffic, but you can’t spend a fortune on Ads?

Or maybe you’re overwhelmed and stressed out every time you open your Ads Manager?

If so, you'll love this episode.

Join me, and our Inner Circle Traffic Coach, Melanie, and we’ll share how you can get more traffic for less money, and feel confident that you are on the right track and in control of your results.

We’ll talk about setting up tests, tweaking your results, and Melanie will share what can happen when you take a few weeks in Traffic Bootcamp to really learn what will work for you!

We’ll wrap it up with her best tips, and we’ll invite you to join us for Traffic Bootcamp Coaching week on June 13th!

Get on the waitlist for Traffic Bootcamp Live! here: https://thesocialsalesgirls.com/traffic-bootcamp-live

11 Feb 2025254: Everything you want to know about Reliable Revenue00:45:35

Reliable Revenue is a once-a-year intensive course focused on building a long-term conversion system to maximize customer lifetime value through email marketing strategies and automations. It does not cover traffic, ads, or SEO but ensures businesses are set up to convert effectively. The program is designed around Klaviyo and Shopify, though Klaviyo integrates with other platforms.

A free mini-course runs from Feb 16 – March 2, providing insights into Reliable Revenue. Early enrollees get a bonus, and live Zoom Q&As offer direct support.

Sign up for the Reliable Revenue Mini Course here: 

 https://learn.thesocialsalesgirls.com/2025-rr-prep-course-organic/

_______________________
 
Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.
 
Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/
 
“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!
 
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
03 Dec 2024244. How to get 1M eyeballs on your products every month00:14:12

Ever wondered how to get your products in front of millions of people every month—and turn that reach into website traffic? In today’s episode, I’ll reveal the one social media metric you should focus on, and why it’s so much more valuable than the others. Plus, I’ll share a simple way to stop the scroll and attract your perfect audience.

Here’s what you’ll learn in this episode:

  • Why tracking likes and followers isn’t helping your sales—and what to focus on instead.

  • The one social media metric that shows how much of your audience is actually clicking through to your site.

  • How brand videos can showcase your product, communicate your message, and capture attention like never before.

Tune in to discover how these insights can transform the way you use social media to grow your store. Don’t miss it!

 

RELATED LINKS:

Get on the waitlist for our next Brand Video Bootcamp - it’s coming up soon. It’s only $15, and we’ll show you exactly how to make a Brand Video that will make your product and message stand out and get noticed, CLICK HERE!

Want to see examples of brand videos that work? Check out some successful videos our members have made:

MamaSuds:
https://www.facebook.com/MamaSuds/videos/608797384435542

Bonny and Blithe:

https://www.facebook.com/BonnyandBlitheVintage/videos/464767912291246

Birdmoss:

https://www.facebook.com/BirdmossBox/videos/919504675917728

_______________________
 
Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.
 
Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/
 
“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!
 
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
18 Feb 2025255: These 7 habits predict success, start implementing them now!00:26:55

Susan shares the 7 habits that are the best predictors of an online store’s success. These are habits that can be practiced by store owners at any level of business, from mindset to practical tips for overcoming any obstacle. 

 

Tune in and find out if you’ve got these 7 habits that predict success!

RELATED LINKS:


Want Better Results? Do This First.

https://thesocialsalesgirls.com/want-better-results-do-this-first-episode-128/

How Long Will It Take You To Reach Your Goals?

https://thesocialsalesgirls.com/how-long-will-it-take-to-reach-your-goals-episode-203/

Here’s What To Do Differently In 2024

https://thesocialsalesgirls.com/heres-what-to-do-differently-next-year-episode-195/

How To Reach Your BIG Goals This Year

https://thesocialsalesgirls.com/2024-how-to-reach-your-big-goals-this-year-episode-197/

_______________________
 
Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.
 
Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/
 
“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!
 
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

 

16 Apr 2024211. Toycycle's sales have blossomed from 1 monthly marketing task00:41:31

I sat down recently to speak to Rhonda Collins, founder of ToyCycle, a resale marketplace that sells new and gently used toys and baby gear.

Rhonda has been in the Inner Circle for over a year, but she was mostly flying under the radar, quietly doing the work. Then one day she showed up in our Facebook group with some Year-Over-Year results that completely blew my mind.

So I knew I needed to get her on the podcast to find out how she did it.

You’ll learn:
🏆The one monthly marketing activity that has exploded ToyCycle’s sales
💡 The importance of understanding your sales funnel
😀The value of understanding your audience in maximizing ad spend

Listen in to learn from Rhonda’s explosive year of growth.

RELATED LINKS:

Rhonda’s website: www.toycycle.co

Don’t risk making this mistake. Behind the scenes of a 6 figure Sales Funnel: https://thesocialsalesgirls.com/dont-risk-making-this-mistake-behind-the-scenes-of-a-6-figure-sales-funnel-episode-176/

How To Get Reliable Sales Every Day: https://thesocialsalesgirls.com/how-to-get-reliable-sales-every-day-episode-145/

Here’s How To Find Your Future Buyers: https://thesocialsalesgirls.com/heres-how-to-find-your-future-buyers-episode-206/

--------------------

Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/

 

“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!

 

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

 

02 Feb 2023Sales Every Day: See the 4 metrics I track every week00:03:49

This week I’m doing something a little different on the Podcast.

I’m going to give you one strategy a day for 5 days in a row. 

It's a strategy that will get you closer to creating predictable, reliable sales every day, week month. All year round.

Each episode is super short - and I’m going to give you one thing to do each day.

At the end of the week, you’ll be 5 steps closer to being able to count on the sales you want every day, whether you’re just starting out, or you’re looking for significant growth this year.

Today I want to talk about your numbers.

 

Here’s a truth bomb: Numbers don’t lie. You already know that, right?

But what you might not know is that you can use your numbers to control your sales.

You can use them to see what’s working in your business. Identify opportunities. You can even use them to problem solve. To figure out why you’re not getting the sales you want.

Once I stopped being afraid of my numbers (I failed 11th grade math back in the day)

I became a better business owner. Less emotional, and more strategic.

 

Here’s what I decided - I was going to track and measure my numbers every week. Because I knew that when I track results I focus, and when I focus, I can create real transformation.

And I decided that I would only track metrics I could control. Doing that would give me the best focus and clarity

So here are the metrics I track each week. I call them my key metrics, because they control my sales.

Write this down

  • Traffic
  • Conversion rate
  • Average order value

Those 3 numbers control your sales.  

It starts with traffic - how many web visitors you get

Conversion rate - the % of web visitors that place an order

Average order value - the average amount each buyer spends

Traffic x Conversion rate x Average Order Value = sales
You can control your traffic - Supplement existing traffic with paid traffic
You can control your Conversion Rate - Create more returning visitors
You can control your Average order Value - Add an in cart upsell

So here’s what I want you to do

  1. Get a spreadsheet
  2. One line for each week this year
  3. One column for: Traffic, Conversion rate, Average Order Value, Returning Visitor %
  4. Fill it in every Monday morning

Skip to the next episode - I’ll give you some work to get you on track for Reliable Revenue

05 Oct 202179. How to overcome iOS14 and get traffic you can afford00:31:00

Almost every eCommerce store owner needs to pay for some traffic so that they can get the sales that they want. But this year, our costs have grown as our results have been shrinking.

A few months ago, it became clear to me that what we were doing to get affordable traffic was becoming less and less effective, and I was going to have to get a new strategy.
Listen in as our Inner Circle coach Cathy Hayhurst and I share the strategy we're using that's getting us the best quality traffic for the lowest price ever.
Grab a pen, because you’ll want to take some notes.
We'll tell you what we're doing - our results, and how you can apply the strategy to your business.
And if it sounds good to you, we'll tell you how you can get the brand new version of Traffic Bootcamp, and work on it live in our upcoming Master Class series.



Here’s a link to the iOS busting version of Traffic Bootcamp Program + Master Class:
https://classroom.thesocialsalesgirls.com/offers/fKGr8MFD/checkout?fbclid=IwAR1jEDv0t0AEotlE0zkYv33BiFuqiUxExww1_W4SD17eap_zIIK1gMfkT7Y

Purchase the Traffic Bootcamp Program here:
https://thesocialsalesgirls.com/traffic-bootcamp/

13 Apr 202154. A must have (secret) strategy to increase conversions00:20:53

What if I told you there is a strategy you can use that will dramatically increase your chances of getting sales?

Sound Good? It’s an eye-opener - if you’ve been selling for a while, or even if you’re kind of new.

A few years ago, in an effort to increase my own conversion rate, I did some digging.

And what I found out will flip how you think about what you have to do to get more sales!

Listen in, and I’ll share everything you need to know about this strategy, AND how you’ll use it in your business

01 Sep 202012. Twelve email ideas you can implement and recycle00:28:00

We recently got the results of a Poll from our Roadmap to $50K Group on Facebook.

We asked our members if they send an email every week, and if not, why?

The overwhelming majority said:

1) I don't know what to say or,
2) I don’t want to bother people.

I know that most successful store owners get 40% or more of their sales from email.
In fact, even little Sock Doggo gets 35% of our sales from email.

I don’t want you to lose the opportunity to get sales without spending money on ads, so I created a list of 12 ideas for emails that you can use today.
Even better, you can recycle them many times and still get great results.

23 Aug 2022125. 8 ways to get sales now00:28:41

I see you working hard building your audience, your list, and your traffic.

I know that when you hear that cha-ching from your Shopify App it re-ignites the fire under your rear - it reminds you that it is possible to get the sales you’ve been dreaming of.

And it makes you want to do more!

In Today’s episode, I’m going to help you by sharing 8 Events you can use to get sales now.
Grab a pen and take some notes. I promise that more than one of these strategies will work for you.

Here’s a reminder of the four things you should do when you’re running an Event:

  1. Give people a reason to buy - doesn’t have to be a sale
  2. Make the offer your only message - what’s the one message you want people to hear?
  3. Share your message in multiple places - remember you have to reach people where they are
  4. Share the message 10 times more than you think you should

Go all out on one of these and you’ll hear that cha-ching!

Join me in Ads Made Easy, for only $15: https://classroom.thesocialsalesgirls.com/ads-made-easy-coaching-week

07 Dec 202188. Strategies for a "winning" in-person event00:43:50

Often I’ll see a question in one of our groups asking what a shop owner should do to have a successful in-person event.

And the thing is, there’s so much you can do to set yourself up for success at the event, and beyond, but there’s no handbook!

When I heard how Candice Kincaid (she’s a member of our Reliable Revenue Program) crushed her goals at a recent in-person event, I knew that I had to share her strategies with you

Listen in, and you’ll get a step-by-step guide that will prepare you to get sales at your event, and set yourself up to keep getting sales long after the event has passed!

 

Candice’s list:

  • Create a simple way to get people to sign up for your email list - follow up with a flow just for them
  • Ask all Buyers if they will “accept marketing” - follow up with a welcome series/second-order flow
  • Invite your current customers to the event
  • Ask the event organizer for free tickets you can use to promote the event
  • Ask the event organizer if they would feature your business in their promotions
  • Have a strategy for handing out contact info (cards, magnets, pens)
  • Offer a broad selection of product to buy on site
  • Offer to ship large items free of charge as a show special
  • Set up a review request for POS sales
  • Promote on social media before and during the event
30 Jan 2024200. Avoid the spam folder. Do this today00:27:04

On February 1st, 2024, the world is going to change for anyone who sends regular emails to their subscribers. Gmail and Yahoo are switching things up with new sender requirements for bulk emails. This affects us directly, and the deadline is just around the corner.

In this episode, I sat down with our resident Klaviyo and Shopify expert, Claudia Howard. 

To ensure your ecommerce store's emails don't end up in the spam folder, it's crucial to act now. 

 

Tune in and learn:

❓ What’s changing and why

☑️ How to comply with the new requirements

🏆 Why making these changes will make your emails MORE deliverable to your subscibers

 

Failure to take these simple steps can really hurt your sales. So let's make sure your emails continue to reach your customers effectively, and we’ll get through this together!

Get the Video Tutorial and the checklist for free here: www.thesocialsalesgirls.com/stayoutofspam

--------------------

Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop/

 

“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!

 

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

01 Mar 2022100. The fear that will keep you stuck00:34:21

Today I’m sharing a story about my business that I never thought I would share.

It’s kind of embarrassing.

For many years I thought that most people who have a successful business or are working towards a successful business would think a lot less of me if they knew about my epic struggle.

Recently, I became aware of just how many people struggle with this very same thing.

It’s paralyzing. It took me years to find a solution.

So today I’m telling you about my big fear, how it held me back for years, and how I was finally able to move forward.

I know there are some people who will get it, and I know my story can help you.

05 Jul 2022118. It's the end of the Roadmap00:32:03

It’s the end of the Roadmap to $50K.
A few months ago, Sock Doggo quietly crossed the $50,000 mark. 

As I celebrated (in my mind) I started thinking about next steps, and how I could share the key takeaways with you in a format that would help you grow your business.

When I started this project, the outcome I wanted the most was to share what it takes to get your first $50K in sales when you’re a solo entrepreneur.

When you don’t have unlimited time and unlimited funds.

It’s important, because we’re surrounded by a culture that celebrates the big wins, and defines success by sales alone. 

When you’re working by yourself, and your business is growing in baby steps, it’s not hard to feel like you’re failing when you’re measuring your progress against someone’s big win.

I wanted you to see what’s normal for most people. 

I wanted to show you what worked the best to get sales without spending a fortune.

My goal was to give you the information, and leave you with a strategy that you could apply to your business. If you’re working on your first $50K, or your first $500K.

Come listen.

I’ll share the numbers, the cost, and exactly what work resulted in the most sales.

 

Not seeing the results you want yet? Come spend 40 mins with me and I'll show you how to get sales every day: https://thesocialsalesgirls.com/saleseveryday

26 Oct 202027. Are you leaving $ on the table? Here's what you MUST know about Popups00:15:30

Stop what you’re doing and check your pop-up!

Actually, listen to this episode first. It’s short, clear, and it could change everything for you.

Here’s what you’ll learn:

  • Three reasons why you need to check your pop-up now.
  • How to tell if your results are normal, and what you should aim for.
  • The 4 biggest pop-up mistakes you can make and how to fix them.
01 Jun 202161. Want to work with me for a week?00:17:13

Thank you for joining me on this journey. Your support, encouragement, and reviews of the Podcast make me want to do more to help you grow the business you’ve been dreaming of!

In this episode, I’m inviting you to join me for a week of coaching in Traffic Bootcamp Live!
We’ll work together in a small group setting, and I’m bringing my team of coaches and mentors with me so that you can get the help you need to make massive progress.

It’s a chance for you to get unstuck, and feel like you are in control of your results!

Listen in to get all the details.

Get your spot here: https://thesocialsalesgirls.com/traffic-bootcamp-live?fbclid=IwAR27YnS2lfSrBS9TjaCt15tIi_tEo3YwQOdbxDzB1ik_lYVHK5BaYKHWKBc

Note: Traffic Bootcamp Live is scheduled for June 13-19th 2021.

If you’re listening after these dates, click the link and we’ll invite you to the next session!

12 Dec 2023193. The #1 Strategy to get more sales in 202400:29:01

Today on the podcast, I’m closing the loop on a strategy that we first introduced early this year.
It’s important to you, because I believe this is the  #1 strategy everyone can use to grow their sales in 2024.

Here’s the back story:
Early this year, we started out with a goal to find a way for our Inner Circle Members to get more people visiting their website. It had to be people who were prequalified - the right people, AND it had to be affordable, and easy, and something that everyone can do - no matter what they sell, or how big their business is. So what you’ll hear today is:

  1. The Brand video strategy we created for our Inner Circle Members  this year
  2. How store owners like you are using their Brand Videos every day
  3. The actual results that our members are getting from their Brand Videos

This is the #1 strategy that every store owner or sub box should use to grow your sales in 2024.

We’re going to help you start your year strong, by teaching you how to create a highly effective Brand Video for your business.

Register here for Brand Video Bootcamp, January 8th - 12th, 2024: http://thesocialsalesgirls.com/brandvideobootcamp
For only $15, you’ll get the lessons, and you’ll work together with our team to build a Brand Video that will make your products visible and attract your perfect people.

Mentioned/Related links
Episode 162: Build a massive audience with a Brand Video: https://thesocialsalesgirls.com/build-a-massive-audience-with-a-brand-video-episode-162
See Cathy’s Brand Video here: https://app.searchie.io/hub/KrplzbwR18/page/mg7y3
See Sile’s Brand Video with results here: https://app.searchie.io/hub/KrplzbwR18/page/3DNbR

--------------------

Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop/

 

“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!

 

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

24 Nov 202033. The simple offer that exploded Brooke's sales.00:43:27

Brooke McCallum has a great story to share.
Listen in and learn how she and her business partner Jodie are blazing an e-commerce trail across western Australia.

There are two big takeaways that I want you to listen for and think about:

How they have exploded their sales by targeting a very specific person and then creating a simple, clear offer just for her.

How they used questions about their product and service to vastly improve their conversion rate.

Listen in, and then go think about how you might use these strategies to create some big growth!

To find out more about Brooke and Jodie's shop, visit https://www.sockable.com.au

12 Nov 2024241. Is your website set up to convert? 7 steps to follow.00:26:00

When sales slow down, many store owners instinctively start tinkering with their websites, hoping to fix what’s wrong. But these efforts often miss the real issues impacting conversions. In this episode, we’ll break down 7 essential steps to ensure your e-commerce site is set up to turn visitors into buyers. These steps are foundational and relevant for both new and experienced store owners, providing a checklist to help you feel confident that your website is ready to convert.

Listen in and: 

  • Learn how to optimize your website for mobile users to capture the majority of online traffic
  • Discover how to effectively use pop-ups to grow your email list without disrupting the user experience
  • Understand how to design product pages that build trust and inspire customers to buy
  • Find out how customer reviews can serve as powerful social proof to boost conversions

Tune in for actionable insights to make your store conversion-ready and drive sustainable growth!

--------------------

Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/

 

“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!

 

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

11 Jan 202140. Get sales with Marketing Momentum00:30:54

Join me and our Inner Circle Marketing Coach, Tania, as we share our secret weapon, Marketing Momentum.

You’ll learn what Marketing Momentum is, why it works so well, and how our members get results fast.

It’s the unit in the Inner Circle classroom that our members love the most. First, because it gets them sales, but it’s more than that.

Every Marketing Momentum is an event that you can implement to get sales.

We don’t only tell you what to do, we show you how to do it.
Use the Social Media templates, and email scripts to get your event up and running in no time!

Get to know our Marketing Coach Tania and be inspired by her story (she started at almost 0)
Tania Bisaz: www.bits-and-bobs.ch

22 Oct 2024238. A genius marketing strategy from a generous member00:32:39

In today’s episode, I’m chatting with one of our incredibly generous Inner Circle members, Linda Gernert, who is sharing her genius marketing strategy that has her audience coming back every single week. Linda’s approach is repeatable, scalable, memorable, and most importantly—profitable.

Here’s what you’ll learn in this episode:

⚒️  A Repeatable and Profitable Marketing Tool: Learn how Linda created a weekly event that keeps her audience engaged and consistently visiting her store, using scarcity and urgency to drive high conversions.

🔑 Consistency is Key: Discover how Linda’s commitment to consistency and repetition has made her marketing efforts memorable and highly effective.

🕜 Time vs. Money: Linda talks about the important lesson every entrepreneur faces—whether to invest time or money—and how she’s balanced both to build her business without relying on ads.

❤️ The Power of Community: By sharing her $5 Friday strategy with other Inner Circle members, Linda helped another business owner find success.

Tune in to hear how Linda has created a marketing system that delivers results week after week!

 

RELATED LINKS:

Find Crop-A-Latte HERE: https://cropalatte.com/

Or on social media: https://www.facebook.com/CropALatte

www.instagram.com/cropalattetogo

Episode 62: Massive Growth Organically? Yes You Can: https://thesocialsalesgirls.com/massive-growth-organically-yes-you-can-episode-62/

Episode 145: How To Get Reliable Sales Every Day: https://thesocialsalesgirls.com/how-to-get-reliable-sales-every-day-episode-145/

Episode 146: Double Sales Without Spending More: https://thesocialsalesgirls.com/double-sales-without-spending-more-episode-146/

--------------------

Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/

 

“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!

 

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

21 Jan 2025251: 10x’ing Jane’s Sales00:56:07

In this episode, we’re talking with Jane Harbison, a talented fashion designer and business owner with a clear goal: to 10x her sales this year. Jane specializes in digital sewing patterns for boys and men, and she’s sharing her journey of balancing creativity with business strategy.

We cover the exact steps Jane is taking to grow her revenue sustainably, the challenges she’s tackling, and the lessons every entrepreneur can apply to their own business.

Here’s what you’ll learn in this episode:

  • Why big goals need realistic plans and how to break them into actionable steps.

  • How to optimize your sales funnel to turn visitors into paying customers.

  • The importance of understanding your conversion rates and tracking your metrics for consistent improvement.

  • Why focusing on profit, not just revenue, creates a more sustainable business.

  • How Jane is planning to attract new customers by refining her lead generation strategy with irresistible opt-ins.

If you’re ready to scale your business and create a roadmap to success, this episode is packed with insights to help you get there. Tune in now!

_______________________
 
Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.
 
Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/
 
“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!
 
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
07 Jun 2022114. Stop spinning and get more done!00:32:00

If you’re working hard every day and yet you still feel like you never get to the bottom of your “to-do” list, this episode is for you!

I’m talking to my productivity and mindset coach, Krista Williamson about my transformation from swirling in overwhelm to feeling on track and in control of my time.

Grab a pen, and listen in. We’ll walk you through the process that I’ve learned to use, and I’ll share the surprising benefits I’ve experienced since we’ve been working on me, and my skills as a manager.

As a bonus, Krista created a free lesson for you. Click the link and download this lesson on Krista’s best tips for eliminating overwhelm fast.

https://kristawilliamson.com/overwhelm

24 Oct 2023186. Ditch your decision fatigue. I'm giving you my framework. It's brilliant00:32:49

Picture this: you're facing a tough day in your e-commerce business, and the weight of numerous decisions is pressing down on you like a heavy burden. We've all been there. Running an online product-based business can sometimes feel like an uphill battle

Join us on this podcast with Krista Williamson, e-commerce business coach. Discover the game-changing Decision Filter technique to banish decision debt.

Learn how to

  • Define outcomes
  • Align with your goals
  • Find clarity in every choice you make.

Say goodbye to fear and confusion, and hello to confidence and control. Tune in now to simplify decision-making and unlock your e-commerce business's full potential. 


Related Links:

Connect with Krista on Instagram: https://instagram.com/kristawilliamsoncoaching

Stop Spinning and Get More Done: https://thesocialsalesgirls.com/stop-spinning-and-get-more-done-episode-114/

The One Thing Even Smart Business Owners Get Wrong: https://thesocialsalesgirls.com/the-one-thing-even-smart-business-owners-continue-to-get-wrong-episode-174/

Slash Your To-Do List and Get Better Results: https://thesocialsalesgirls.com/slash-your-to-do-list-and-get-better-results-episode-168/

--------------------

Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ

 

“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!

 

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

02 Aug 2022122. Reels That Sell with Tracy Harris00:37:13

Reels are a great way to build your Audience because they reach people who are not already following you. When you provide quality content on reels, you’ll grow your followers organically.

Not long ago, I spent some time with my good friend Tracy Harris. She’s an Instagram Expert, and she’s really good at getting strategic with content. She showed a group of us a simple way to generate leads with Reels.

When I saw what’s possible for service based businesses who use Reels strategically, I knew that Product based business owners like us could use Reels to get free traffic and sales.

So, I asked Tracy to come and help us with a strategy.

Listen in and learn how:

-You can create a 3 part framework for your Reels

-You will increase traffic and sales by adding one thing

-How you can repeat this strategy over and over

 

And lastly:

How you can see what’s really working, and amplify that content by turning it into an ad.

So smart, and not hard!

Tracy is launching a new Reels course launching soon.
Get the details here: https://tracyharris.co/reelsforbusiness/SSG

15 Feb 202298. From Etsy to explosive success on Shopify with Mary Wood00:26:04

If you’ve had some success on Etsy and you’re trying to figure out what you need to do to find big success on your own website, this episode is FOR you.

Today, my Reliable Revenue client Mary Wood, (founder of ModernMerrigold.com) is going to share with you how she was finally able to create explosive growth on her Shopify store, even though Etsy had been her #1 source of sales for years.

In 2018 Mary decided that she would do what it takes to learn how to grow sales on her own website.

In today’s episode, you’ll hear about her 3 year journey from almost no sales on her site to explosive growth.

Mary will share the game changers for her.

We’ll walk you through the things that she had to learn and implement before she could get the sales she wanted.

You’ll hear about what kept her up at night, how she knew she was on the right track, and finally how long it took before she felt confident that she is in control of her sales.

I think you will love Mary’s story, and be inspired to follow in her footsteps.

Find Mary here: https://modernmerrigold.com/

 

Get your Etsy guide here: https://learn.thesocialsalesgirls.com/etsy-guide-for-store-owners/

02 Feb 202144. Basically all my sales from these 4 things (2020 recap)00:25:53

When it comes time for me to update you on my sales at Sock Doggo, I always sweat a bit.


My sales should be better, and I should be growing faster.

I wonder if you feel that way about your business too?


Anyway, I know we’re all juggling a lot, and none of us have as much time as we want when we have a growing business, and a list of ideas as long as our arm.


So in this episode, I’m drilling down and sharing exactly what worked to get sales. The tactic.

And I’m sharing what I did that worked because I know there will be something in that list that you can grab and implement. And it will make your business better.


Grab a pen.

And last thing:
If you want to make yourself feel better fast, take a look at what’s working in your business. Use a chunk of time, like 6 months or a year.

I promise you’ll feel like you can control your results, and you’ll walk away with a short list of things you can do to grow this year.

07 Feb 2023149. How to become Memorable00:29:42

My friend Bonnie is a well known Artist and Educator. She’s a (famous) Surface Pattern Designer. 

 

I can spot her work a mile away. She’s memorable.

I teach people how to grow their online sales, so when I realized that Bonnie and I have several clients in common, I was a little surprised.

Why are product business owners learning Surface Pattern Design? 

 

And then I had a lightbulb moment. I’m so inspired by what it makes possible for us.

When you listen to this conversation I had with Bonnie about surface pattern design, you might hear my head exploding with ideas for people like us.

 

We could create products with a higher perceived value. 

 

We could create a product that is exclusive to us, wildly profitable, and scalable.

Our businesses, and our products could become memorable, and that’s more valuable than any ad you’ll ever run.


PS Want to know more?

Bonnie is hosting her free Workshop, Secrets to Success in Surface Pattern Design

The workshop starts on February 13th, and it’s available to you until March 1st.

 

Register here, it’s Free!

Here’s a link: https://www.bonniechristine.com/a/2147528551/R4s7AdDz

01 Apr 2025261: Growing your sales: what you must know first00:21:51

I’m sharing one of the smartest (and simplest) ways to grow your ecommerce sales—without a big ad budget. But be warned: this strategy only works up to a point. If you miss the signs that it’s time to shift, your sales could stall.

Tune in to learn the 3 things every store owner needs to understand to grow a profitable, sustainable business—plus how to use your Shopify data to know exactly what to focus on next.

What You’ll Learn in This Episode:

  • Why acquiring customers is the first (and most expensive) thing to learn

  • How to calculate your true Customer Acquisition Cost

  • Why customer retention is your path to profitability

  • The one Shopify metric that will tell you to shift gears

  • How to find your “sweet spot” for growth

 

RELATED LINKS:

How Melissa reduced her cost of acquiring a customer by 44%

https://thesocialsalesgirls.com/how-melissa-reduced-her-cost-of-acquiring-a-customer-by-44-percent-episode-191/

Do you even know what it costs to get a new customer?

https://thesocialsalesgirls.com/do-you-even-know-what-it-costs-to-get-a-new-customer-episode-187/

The piece of the puzzle you’ve been missing

https://thesocialsalesgirls.com/the-piece-of-the-puzzle-youve-been-missing-episode-258/

Ready For Results? I Think You Should Hear This

https://thesocialsalesgirls.com/ready-for-results-i-think-you-should-hear-this-episode-243/

_______________________
 
Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.
 
Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/
 
“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!
 
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now
04 Mar 2025257: The 'Marketing First' Strategy That Grew This Business to 4.6M Views00:42:51

Are you a Marketing First store owner? I always say that Marketing First store owners will get more sales than store owners who don’t make their marketing a habit. It does not have to take up a lot of time, but it does need to be a regular part of your business activities.

 

In today's episode, we're bringing you a real-life success story that embodies the essence of being a marketing-first store owner. You’ll see how it's not just possible, it can be transformative for your business.

 

Tune in and learn:

🤯 Why building your Sales Funnel is a game changer.

♻️Why you NEED to be reposting your social media content

📈How growing your audience affects your sales.

_______________________
 
Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.
 
Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/
 
“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!
 
Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

 

04 May 202157. How to smash your goals!00:25:05

A few weeks ago I saw a post in our Group that stopped me in my tracks.

Our Member, Alana Rivera shared an amazing story about how she was able to crush her sales goal for the month.

Her tone was confident, and I could tell that she was excited about exceeding her sales goal, but more than that, she felt confident and in control of her sales.

And that is when I knew that she could do anything this year.

Listen in, and Alana will share:

  • How she set her goal last month
  • The marketing she did each week.
  • Her best advice for a busy store owner who has limited time,

There’s nothing magical, except for the result! Listen in, and then create your plan.


Visit Alana at: https://www.ettaandbillie.com

In the episode, Alana references the Predictive Conversion Tool she used to set her goal.
Get a free lesson and your own Predictive Conversion Tool when you join the Inner Circle Waitlist here: https://thesocialsalesgirls.com/inner-circle

26 Sep 2023182. Do this now, and be confident that you are on the right track.00:15:09

Do this now, and be confident that you are on the right track.

As we head into the 4th quarter, I’m looking back to my first Q4 at my project store, Sock Doggo.
Even though progress felt slow, there were some clues about what was working, and how I could stay on the right track to reaching my goal of $50K.

Many store owners often feel behind, and like they have no idea what’s working in their business. This episode is for everyone who feels a little lost and wonders if they’ll ever reach their goals. 

 

Listen in as I share how you should use your ecommerce store’s numbers to quickly and easily know exactly what your next steps should be. 

It’s easier than you think!

Get all the details here: https://thesocialsalesgirls.com/do-this-now-and-be-confident-that-you-are-on-the-right-track-episode-182

 

More Resources:
Learn more about our event with American Doxie here:
https://thesocialsalesgirls.com/heres-what-our-partnered-event-cost-and-what-we-got-in-return/

Free resources on my website: https://thesocialsalesgirls.com/resource-library/

Learn how to use your Google Analytics data: https://thesocialsalesgirls.com/7-clicks-to-google-analytics

Google Analytics report for those ready to focus on conversion: https://thesocialsalesgirls.com/secret-to-conversion-cheat-sheet/

Email marketing cheat sheet to get started now: https://thesocialsalesgirls.com/email-marketing-cheat-sheet

Not sure what you should focus on next? Learn what stage you’re in and next steps here: https://thesocialsalesgirls.com/growth-plan-action-checklist


Important Update: Google Analytics and GA4:

*As of July 2023, Google Analytics is being replaced with GA4.* 
If you’re still able to access Google Analytics, refer to this guide for help understanding your data. Use this guide if you’re ready to focus on conversion.

If you’re not on GA4 yet, you need to be! This is how Google will track your metrics moving forward. We’re still learning about everything GA4 has to offer. Learn more about GA4 here on the podcast.
Inner Circle members, your GA4 training is here.

Inner Circle members get access to our Google ecommerce coach Leona. Leona keeps members updated on everything Google. Join the waitlist for the Inner Circle here, so you can get the latest information as soon as we have it: I want in!

--------------------

Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ

 

“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!

 

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

 

24 Dec 2024247. Incredible Focus Leads to $40k Months00:36:08

Ever wondered how to grow a thriving business while juggling a full-time job? In this episode, I’m sharing Glory Puljak’s incredible story. In just two years, she turned her side hustle into a $40K/month eCommerce business—all by focusing on what truly moves the needle.

Here’s what you’ll learn in this episode:

  • How expert coaching helped Glory master ads and drive traffic.
  • The reliable system she implemented to consistently acquire new customers.
  • Her game-changing subscription strategy that boosted repeat purchases and lifetime customer value.

Tune in to hear how Glory achieved massive success in just a few hours a day—and how you can apply her strategies to your own business!

 

RELATED LINKS:

Glory’s website: https://www.hampermystyle.com.au/

Learn more about the Inner Circle: https://classroom.thesocialsalesgirls.com/inner-circle-membership

Learn more about Reliable Revenue: https://classroom.thesocialsalesgirls.com/reliable-revenue

Make your website a lead generating machine
https://thesocialsalesgirls.com/make-your-website-a-lead-generating-machine-episode-94/

Ready For Results? I Think You Should Hear This

https://thesocialsalesgirls.com/ready-for-results-i-think-you-should-hear-this-episode-243/

_______________________
 
Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.
 
Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/
 
“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!
 
Also, if you haven't already, make sure to follow the podcast so you don't miss an episode! Follow now
21 Jul 20203. The One Thing I Got Wrong And How I Will Fix It.00:32:19

Even though we got a lot right when I was building my new store on Shopify, there was one thing I got really wrong.

Today, I’m going to share that with you and tell you why it’s important. Because you might be doing it too.

And you want to fix that, friend.

Check out our Traffic Bootcamp which helped me cut my ad costs by more than 60%.
https://www.thesocialsalesgirls.com/traffic-bootcamp

Go deeper with our free Facebook Group:
https://www.facebook.com/groups/TSSGSupportCommunity

Wondering what you can do that will get you results fast?
Take our Assessment Quiz and we’ll deliver a package of training that is just for your business right now.
https://thesocialsalesgirls.typeform.com/to/HWwjWx

14 May 2024215. The formula for an easy Collaboration you can do this month00:35:21

What if you had a simple way to get yourself and  your product in front of an engaged audience? Or have someone willing to refer new, qualified traffic to your site?
And you could do it for free, without spending a dime?

Listen in as Susan and our member success coach Tina show you how to make collaborations so simple you could start today and get one under your belt by next week.

You’ll find out:

📣 What a Brand Collaboration is and how to leverage it to reach new people
🤝 The quick and easy way to find a Collaboration partner
📈 The big reason to give this strategy your time and attention

 

RELATED LINKS:

Organic Results That Will Shock You (Tina’s Year Of Collaboration): https://thesocialsalesgirls.com/a-year-of-results-that-will-shock-you-episode-120/

The Story of A Profitable Makers Collaboration: https://thesocialsalesgirls.com/the-story-of-a-profitable-makers-collaboration-episode-30/

How To Use Collaborations To Get Traffic And Sales: https://thesocialsalesgirls.com/how-to-use-collaborations-to-get-traffic-and-sales-episode-18/

Think Out Of The Box For Organic Growth: https://thesocialsalesgirls.com/think-out-of-the-box-for-organic-growth-with-suzi-dafnis-episode-101/

--------------------

Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/

 

“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!

 

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

20 Jul 202168. Outsourcing Social Media and measuring results00:43:22

The other day I was talking Strategy with our Marketing Coach, Tania.

She has a fast-growing store, and she had a list of things she wanted to discuss.

Listen in as we talk about her Social Media Strategy. How she found the perfect people to work with, her transition strategy, and what happened once she let them take the reins.

We also talked about how Tania could help her team drive even more traffic and sales from Social Media!

If you’re ready to give up the grind of daily posting, or you’re building a Team, join us!

20 Sep 2022129. Skyrocket your store's visibility00:18:10

Wondering if all the work you do on social media is worth it?

I’ll open your mind to what’s possible for you if you take control of your visibility.

Using Google Analytics you can see exactly what is making an impact on your sales.

To access the information: 

  • Left Menu go to Acquisition
  • All traffic
  • Source/medium 
  • Filter your date menu for the whole year.

Listen in to see what 2 top sources you can control and the simple solution.

Take control of your visibility with Ads Made Easy: https://classroom.thesocialsalesgirls.com/offers/Ud54Dg6U

29 Oct 2024239. Coaching Call: Planning Laurie Ann’s Launch00:29:23

In today’s episode, join us for a coaching call with Laurie Anne Gonzolez, a talented artist preparing for her next big launch. Laurie Anne is looking for a promotion strategy that keeps her audience engaged and eager to buy—without overwhelming them with too many options or requiring her to be constantly active on social media.

Here’s what we cover in this session:

  • Do More of What Works: How to create a reusable, effective strategy rather than reinventing the wheel for every launch.

  • Build Predictable Results: The power of repeatable tactics that establish benchmarks, so you can start predicting outcomes with confidence.

  • Free Up Your Time: Discover how reusing assets each launch can make the process smoother and save you precious time.

If you’re an artist or creative entrepreneur aiming to streamline your launch process and avoid burnout, this episode is packed with actionable tips to help you build a scalable, stress-free system.

 

RELATED LINKS:

See Laurie Anne’s website here: https://www.laurieanneart.com/

Or find her on Instagram: https://www.instagram.com/laurieanneart

From 0 To Multiple 6 Figures: The Story Of A Creative Success: https://thesocialsalesgirls.com/from-0-to-multiple-6-figures-the-story-of-a-creative-success-episode-224/

Morgan’s Strategy To Sell Out Her New Collections: https://thesocialsalesgirls.com/morgans-strategy-to-sell-out-her-new-collections-episode-221/

A Genius Marketing Strategy From A Generous Member: https://thesocialsalesgirls.com/a-genius-marketing-strategy-from-a-generous-member-episode-238/

Nicholas’s Strategy To Fund His Launch With Preorders Will Make You Watch Twice: https://thesocialsalesgirls.com/nicholass-strategy-to-fund-his-launch-with-pre-orders-will-make-you-watch-twice/

--------------------

Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/

 

“Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!

 

Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

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