The Doula Darcy Podcast (Darcy Sauers)

Are you struggling to find the right words to connect with potential clients? Do you feel like your website and social media posts don’t truly reflect who you are as a doula?

In this episode, I sit down with Jillian Anderson, an expert copywriter (and former abdominal massage therapist!) who helps entrepreneurs craft compelling, authentic messaging that converts.

We dive into:

✅ Why copywriting is the key to booking more doula clients
✅ How to write in a way that sounds like you and feels natural
✅ The biggest mistake doulas make in their websites and social media posts
✅ The connection between pricing, self-worth, and marketing confidence

PLUS—Jillian shares how her free birth experience shaped her perspective on postpartum support and why she hired a postpartum doula even after an undisturbed birth.

If you’re ready to refine your message, attract more clients, and make marketing easier (without the sleazy sales tactics), this episode is for you!

🔗 Links & Resources:
📌 Follow Jillian on Instagram → @JillianAAnderson
📌 Check out Jillian’s podcast → The Vital Mother Podcast

https://www.jillian-anderson.com/

📌 Join Success Without Sacrifice with Darcy and get Jillian's eyes on your website as a bonus →
https://douladarcy.com/doula-coach

In this introductory episode of The Doula Darcy podcast, host Darcy, a business coach with extensive experience in both the advertising industry and as a postpartum doula, explains the importance of marketing for doulas. Darcy highlights that the primary reason many doulas struggle to get clients is not a lack of qualifications but rather that potential clients are unaware of their existence. 

The Doula Darcy addresses common misconceptions about marketing, suggesting it is simply about sharing your passion and services with potential clients. She shares her own journey from advertising to becoming a postpartum doula, and emphasizes that marketing, not more certifications or experience, is often the key to attracting clients. Darcy offers practical, cost-effective marketing strategies to help doulas grow their businesses and ensure families know about their services. Tune in for actionable tips on improving website traffic, leveraging social media, and making community connections to boost your doula career.

Networking for Doula Business Growth

In this episode of The Doula Darcy Podcast, host Darcy, an experienced doula and business coach, shares valuable insights on how networking can significantly grow a doula business.

Combining her expertise in advertising and her 14-year experience as a doula, The Doula Darcy discusses effective networking strategies, the importance of tracking referral sources, and the power of authentic conversations.

Darcy includes practical tips on WHO the best networking prospects are, HOW to reach out to them and WHAT to actually say to make the most of these connections.

Whether you're a new doula or seeking to elevate your business, this episode provides practical tips and encouragement to build strong community connections and enhance your client base.

In today's epidode, Darcy sits down with Jen Tawil of Lean on Me Westchester Postpartum Doula Services and also The Private Eye Doula.

Jen only started out as a postpartum doula a couple of years ago, but she's already filled her daytime postpartum doula schedule and is turning away clients!

And now, she's working on her digital course to help parents ask the right questions and spot the red flags when interviewing nannies and daycare providers.

Hear the fun story of her success here!

Follow Jen on Instagram at @ThePrivateEyeDoula

Connect with Darcy:

• Join My Doula Village
• Come to the 2026 Birthworker Retreat
• Join the conversation on Instagram: @TheDoulaDarcy

Don’t forget to subscribe, leave a review, and share this episode with a fellow doula who could use a boost in their business journey!

Build a Business That Feels Right for You

Are you feeling overwhelmed by the end-of-year "strategize, plan, and grow" messages flooding your feed? You’re not alone! In this candid episode, Darcy reveals why these marketing tactics can feel gross—and how to sidestep them to stay grounded in your own success.

Darcy shares her journey from corporate life to becoming a thriving postpartum doula and business coach. With practical advice and heartfelt encouragement, she dives into what it really takes to build a business that feels good in your gut, aligns with your goals, and supports your life—not the other way around.

This episode is a must-listen for doulas and sleep consultants who want to grow their businesses while maintaining their sanity and purpose.

Episode Summary:

In this special episode, we’re coming to you live from the Maine Doula Retreat, where five amazing doulas from My Doula Village share their experiences. Listen in as we discuss the transformative power of connecting with fellow doulas, taking time away from the demands of everyday life, and the benefits of being part of a supportive community. This episode is packed with stories of growth, laughter, and even a few tears as we delve into what makes the retreat so special and why every doula should consider joining us.

• Introductions: Meet the doulas joining Darcy on the episode: Molly (Atlanta, GA), Stacey (Rhode Island), Tammy (Scranton, PA), Christine (Palmer, AK), and Chelsea (Manistee, MI). 
• The Retreat Experience: We discuss the benefits of the Maine Doula Retreat, including the beautiful ocean views, delicious food, and the luxury of having time to focus solely on personal and professional growth.
• Community and Connection: The doulas share how the retreat has strengthened their bonds with one another and created a sense of sisterhood. The power of being surrounded by others who truly understand the ups and downs of doula work is a recurring theme.
• Collaboration Over Competition: Insights into how My Doula Village fosters an environment of collaboration rather than competition, allowing doulas to share resources, ideas, and support.
• Breakthroughs and Business Growth: The doulas talk about how the retreat has helped them gain clarity in their businesses, make important decisions, and set actionable goals. From strategy sessions to spontaneous discussions, every moment is filled with growth opportunities.
• Personal Transformation: Beyond business breakthroughs, many doulas experienced deep personal growth. Some share stories of overcoming doubts, finding new motivation, and making peace with decisions they needed to make.
• Support Beyond the Retreat: The doulas discuss how My Doula Village extends beyond the retreat, providing ongoing support through virtual meetings, the Facebook group, and a network of over 100 doulas.
• A Life-Changing Community: Each guest shares why My Doula Village is an invaluable part of their lives, from having a network that understands the doula lifestyle to forming genuine friendships that last.

Memorable Quotes:

• "There’s nothing like being in a room full of people who understand the unique work we do. It’s a sisterhood."
• "The energy here is amazing—it feels like sleepover camp with your best friends, but for doulas!"
• "Being surrounded by other doulas who get it has given me the motivation to push forward in my business and personal life."
• "Joining My Doula Village changed my life. I wouldn’t be fully booked in my first year as a doula without this supportive community."

• Join My Doula Village here
  
  
• Learn about the Maine Doula Retreat here:
  https://douladarcy.com/doula-retreat-maine
  

Join the Conversation:

If you’re a doula looking for a supportive community or considering attending a retreat, this episode is for you. Share your thoughts with us and let us know what you’d love to see at future retreats by tagging The Doula Darcy on social media!

Subscribe & Leave a Review:

If you enjoyed this episode, please subscribe to the podcast and leave a review. Your feedback helps us reach more doulas looking for community and connection.

In this episode, The Doula Darcy reflects on a major turning point in her doula business journey from several years ago. As a busy postpartum doula and agency owner, she found herself struggling to expand her business without sacrificing all of her time. She shares how she overcame these challenges through strategic outsourcing—not just in her business, but in her personal life too.

Key topics discussed:

• The Reality of Scaling a Doula Business: The challenges of finding time to grow when you're a hands-on business owner, and why hiring a team isn't always the answer.
• Outsourcing Mindset Shift: How looking beyond the business and hiring help for personal tasks (house cleaning, child transportation, meal delivery) freed up time and energy.
• Investing in Tools and Software: The benefits of using software to save time on administrative tasks.
• The Cost vs. Value of Outsourcing: Why spending money on services that free up your time is often worth the investment, even if it feels like adding another expense.
• Business and Personal Life Integration: How to design a business that works seamlessly with your life and aligns with your strengths.
• Practical Tips for Doula Business Owners: Advice on outsourcing non-business tasks and making smart investments in tools and resources.
•  

This episode provides a fresh perspective on managing time, energy, and money effectively.

Resources Mentioned:

• Instagram for Doulas: 30 Pre-written social media posts

Connect with Darcy:

• Follow her on Instagram for more tips and insights.
  
  

Don't forget to subscribe, leave a review, and share this episode with fellow doulas who could use a fresh approach to scaling their businesses!

In this episode, Darcy sits down with Emily Wannenberg, a former midwife turned birth doula and owner of Fourth Trimester Fitness to discuss how to create a sustainable and thriving doula career. Emily shares her journey of building a successful doula business in two cities, her unique strategy of incorporating prenatal classes to attract clients, and why self-care is critical for longevity in birth work.

Emily explains how teaching classes not only supports her clients, but also acts as her main marketing tool. Listen in as Emily talks about building a solid backup doula network, why it’s essential to raise your rates confidently, and how to stay fit for the long haul in birth work. Whether you're just starting out or looking to scale your business, this episode is packed with valuable advice for every doula!


Key Highlights:

• How Emily structured her business to thrive in two different cities
• The power of using prenatal classes to attract more clients
• Tips on finding the right backup doula and setting boundaries
• How to confidently raise your rates and communicate your value to clients
  
  
  
  Links Mentioned:
  
  
• My Doula VIllage: https://douladarcy.com/my-doula-village 
• Fourth Trimester Fitness Method: www.4tfm.com
• Fit for Doula
• The Birthworker Retreat in Clearwater, FL in January 2025
• 4TFM Doula Training & Business Day Retreat in Atlantic Beach, Fl in March
• Follow Emily on Instagram: @4thTrimesterFitness
• Follow The Doula Darcy on Instagram: @TheDoulaDarcy

Since 2009, Randy has consulted for more than 1,800 businesses and entrepreneurs seeking success. When asked, Randy says her greatest strength is enabling others to see theirs.

Cyber Monday Sale -- get $50.00 gift card when subscribing: https://www.prodoula.com/contact-prodoula/

Instgram: : @prodoula http://www.instagram.com/prodoula/
Facebook: http://www.facebook.com/prodoula

From Side Hustle to Six Figures with Christine Rogers

Episode Summary:
In this inspiring episode of The Doula Darcy Podcast, I sit down with Christine Rogers of Draw Near Doula in Alaska. Christine started her doula business as a side hustle while managing her family's bakery, never imagining it could become her full-time career—let alone a six-figure business. But through confidence-building, strategic growth, and the support of My Doula Village, she has transformed her passion into a thriving business.

We dive into:
✅ Christine’s journey from charging $500 per birth to $2,600 per birth
✅ Overcoming the fear of raising prices and recognizing her worth
✅ How community and coaching helped her push past self-doubt
✅ The power of networking, consistency, and taking action—even when unsure
✅ How building her business has impacted her family, inspiring her kids to pursue their own entrepreneurial dreams

If you've ever wondered whether your doula business could be more than a side gig, this episode will give you the motivation (and the roadmap) to make it happen!

🔗 Connect with Christine:
💻 Website: DrawNearDoula.com
📷 Instagram: @DrawNearDoula

Join My Doula Village:
https://douladarcy.com/my-doula-village

🎧 Listen now and get inspired to take your doula business to the next level!

Doula Agency Success: Insights and Strategies from Two Doula Agency Owners

If starting a doula agency is on your radar - you do not want to miss this episode!

In this episode of the Doula Darcy podcast, host Darcy, an experienced doula business coach and small doula agency ownder, discusses the dynamics of running a successful doula agency. Darcy is joined by Jodi Congdon of Hip2Heart.  Jodi owns a much larger doula agency outside of Boston.

They talk about the upcoming Birth Worker Retreat in Florida, their journeys in running two very different sized doula agencies, and key strategies for growth. They also tackle practical tips on managing a team, setting client expectations, and the debate over listing prices on websites.

Additionally, Jody shares insights about her Birth Boss Agency program.

Join Darcy & Jodi at The Birthworker Retreat in January 2025 in Clearwater, FL.  Save $100 with coupon code RETREAT100 at www.TheBirthworkerRetreat.com 





Connect with Jodi and learn about her Birth Boss Agency program here.

Doulas, are you turning away clients because you're booked solid? 

It’s a great problem to have… until it starts feeling like those referrals you're passing along are a missed opportunity for you.

If you’re passing client referrals along to other doulas (without getting anything in return) but can’t imagine starting an agency because it feels too big, too complicated, or just too much—this episode is for you.

I sit down with Juanita Harris of Southern Charm Doula, who was booked 9+ months out, constantly saying no to new inquiries, and exhausted. She thought running an agency was too much work… until she realized she was already doing half the work for free.

🎙️ In this episode, Juanita shares:

✅ Why she resisted starting an agency for so long
✅ The breaking point that made her say, “I have to do this NOW”
✅ How she launched her agency in one week—without the overwhelm
✅ The biggest myths about starting an agency (and what’s actually true!)
✅ How she now supports more families, makes more money, and has more control of her schedule

If you're feeling stuck, scared, or unsure about taking the next step towards opening a doula agency, this episode will open your eyes to what’s possible.

🎧 Listen now! And if you need help growing your business, send me a DM—I’d love to chat.


www.TheDoulaDarcy.com

www.instagram.com/thedouladarcy 

Are you a doula feeling stretched thin with client work? In this episode, I’m sharing how you can leverage your skills to create passive income and free up your time. Whether you want to earn an extra $500 a month or create a million-dollar business, the key is tapping into the online world with digital offerings.

I provide practical ideas and strategies for building courses, products, and resources that can generate income even while you’re off-call. This episode is geared towards helping you get motivated to start earning more without working more hours!

What You'll Learn:

• How to identify your unique skills and passions that can translate into a digital product.
• The power of passive income for doulas and why it’s a game changer for sustainable growth.
• Real-life examples of doulas who’ve built successful online businesses and how you can do it too.
• The first steps to take when building your online income stream, from brainstorming to execution.

Links & Resources:

• Book a strategy session with me to map out your passive income plan: 
  https://douladarcy.com/doula-business-coach-book-a-call
• Join My Doula Village for support from other doulas building online businesses:
  https://douladarcy.com/my-doula-village
  
  
• Connect with me on Instagram and share your passive income ideas: 
  https://www.instagram.com/thedouladarcy/

In this episode, Darcy dives into one of the most important marketing principles that every doula needs to know: the Rule of Seven. If you’ve ever wondered why your website or social media posts aren’t bringing in clients, this episode is for you! She discusses why posting once or twice isn’t enough, how people need to see your message multiple times before they take action, and how to use this rule to grow your doula business. From social media strategies to community networking, The Doula Darcy covers actionable tips to help you get noticed and book more clients.

Key Takeaways:

• The Rule of Seven: People need to see your message at least seven times before they act on it.
• Consistent Marketing is Key: One post won’t do the trick—your message needs to be repeated across different channels, multiple times.
• Avoid the “No One Values Doulas” Trap: It’s not that people don’t value doulas—it’s often that they simply don’t know about you yet.
• Diversify Your Content: Don’t post the same thing repeatedly—get creative and share your services in different ways.
• Stick with a Schedule: Whether it’s a class, a workshop, or a Doula Tea, pick a time and stick with it. Consistency helps build recognition.
• SEO & Website Tips: Make sure your website is optimized for search engines and easy for potential clients to navigate.
• Action Steps: Post more frequently on social media, be visible in your community, and create opportunities for people to learn about your services at least seven times.

Resources Mentioned:

• SEO tips and website optimization (stay tuned for an upcoming episode on this topic!)
• Marketing strategies for doulas (download our free marketing checklist)

Connect with The Doula Darcy:

• Follow The Doula Darcy on Instagram @TheDoulaDarcy
• Visit our website for more resources and info www.thedouladarcy.com 
• Join our The Doula Marketing Facebook Group for more support and business tips

In this episode, Darcy shares her strategies for turning doula client interviews into successful bookings. From her fourteen years as a doula, she shares the nuances of conducting successful client interviews, providing actionable tips to help doulas connect and build trust.

Darcy covers:

• How to simplify the client contact process to increase inquiries
• Ways to convey confidence in your experience, even if you’re new
• Essential questions to ask that demonstrate you care about clients' unique needs
• How to create a comforting environment that mirrors the support you’ll provide during birth or postpartum care
• Tips on tracking referrals to refine your marketing efforts

Whether you’re a new or experienced doula, this episode offers valuable insights to enhance your interview approach and book more clients confidently. Tune in to take your doula business to the next level!


Darcy also mentioned The Birthworker Retreat coming up in January 2025 in Clearwater, Florida.  Save $100 with coupon code RETREAT100 at www.TheBirthworkerRetreat.com

In this episode, I’m coming to you live from Clearwater, Florida, where I’ve spent a full week while hosting the Birth Worker Retreat. I came a few days early and stayed a few days after the event as a way to recharge. I’m diving into why this is essential for doulas to prioritize self-care, manage their energy, and build a lifestyle that supports their well-being.

You’ll hear about:

• How I’ve learned to plan rest before and after big events.
• Why managing your energy is more effective than managing your time.
• The mindset shifts that helped me overcome scarcity thinking and embrace a life I love.
• Practical ways to start carving out time for yourself, no matter how busy you are.

Whether you’re juggling clients, family, or just trying to find a moment of peace, this episode will inspire you to rethink how you care for yourself as a doula.

What You’ll Learn in This Episode:

1. The importance of building rest into your schedule.
2. How taking care of yourself benefits both you and your clients.
3. The power of designing a business that supports your dream lifestyle.
4. Simple strategies to start prioritizing self-care, even with a busy schedule.

Links and Resources Mentioned:

• Birth Worker Retreat 2026: www.TheBirthworkerRetreat.com
• Follow me on Instagram for daily inspiration: @TheDoulaDarcy
• Send me a DM with your thoughts on this episode!

Join the Conversation:
What did you think of this episode? Are you ready to start prioritizing your self-care? I’d love to hear from you! Shoot me a DM on Instagram, or share this episode with a fellow doula who needs a reminder to rest and recharge.

Subscribe and Review:
If you enjoyed this episode, don’t forget to subscribe to The Doula Darcy podcast so you never miss a new episode. If you loved it, please leave a review—it helps me reach more amazing doulas like you!

Take the first step toward designing your dream lifestyle by tuning in now! Hit play and start your journey to a more balanced, energized, and joyful doula life.