The Disruptor (Amanda Burg)

In this episode of The Disruptor, Amanda sits down with Laurie-Ann Murabito, a speaking coach who transformed her own painful shyness into a thriving speaking career. Laurie-Ann shares her journey from avoiding eye contact to helping clients—from business owners to healthcare professionals—find their voice, overcome the fear of public speaking, and connect with audiences.

What You’ll Learn in This Episode:

• How Laurie-Ann went from painfully shy to an inspiring speaking coach
• The power of small steps to overcome fear and build confidence in speaking
• Key strategies to craft a memorable, authentic signature speech
• Why relatable, everyday stories resonate with audiences more than “big” moments
• The value of mastering one core message or story to use across speaking events
• Practical tips to make speaking engagements less daunting, from managing nerves to building audience trust

Mentioned in This Episode:

• Laurie-Ann’s website: speakandstandout.com
• Laurie-Ann’s podcast, Be in Demand
• Book a 20-minute brand audit with Amanda.

In this episode of The Disruptor, Amanda Burg sits down with Jenn Zellers, creator of the Visibility Ecosystem and a disruptor in the marketing space. Jenn shares her journey from launching a speaker directory in 2015 to helping service providers, course creators, and authors create stress-free, sustainable marketing systems. Together, Amanda and Jenn dive into podcast tours, leveraging collaborations, and the secrets to turning speaking engagements into evergreen content. Jenn also unveils strategies for scaling visibility efforts without burning out, making 2025 the year of collaboration and connection.

Key Takeaways:

• Podcast Tours Demystified: Jenn explains how to plan, pitch, and execute effective podcast tours that drive results.
• Evergreen Content from Speaking Engagements: How to repurpose podcast appearances into 9-12 pieces of content that last.
• Customizing Pitches That Stand Out: Jenn’s insider tips for crafting pitches that grab attention and get you booked.
• The Collaboration Economy: Why 2025 is the year of partnerships and how to prepare for it.
• Stress-Free Marketing Systems: Practical strategies to grow your visibility without social media burnout.

Mentioned in This Episode:

• The Visibility Ecosystem
• Jenn’s Interview Questions Generator Tool

Links & Resources:

Join the conversation: What’s one way you plan to amplify your visibility in 2025? Share your thoughts and tag Amanda @libertytypeco and Jenn @visibilityecosystem. Let’s build a more collaborative, stress-free approach to growth!

In this episode of The Disruptor, Amanda Burg dives deep into the transformative power of AI and the challenges it presents for brands in 2024. As AI becomes a staple in content creation, design, and customer service, Amanda explains why brand differentiation rooted in human connection will be the ultimate key to standing out. From leveraging AI for efficiency to creating emotionally resonant experiences, this episode is packed with actionable strategies to help your brand thrive in an AI-saturated market.

Key Takeaways:

• AI’s Impact on Business: Why it’s more than a trend and how it’s reshaping the way we work.
• Human-Centered Branding: Why emotional connection and creativity, not efficiency, will set you apart.
• Tactical Tips for Brand Differentiation:
  • Double down on your unique voice and storytelling.
  • Prioritize creating meaningful customer experiences.
  • Show, don’t tell—engage your audience through interactive and personal touchpoints.
• Embracing AI as a Tool: How to use AI to streamline processes without losing your brand’s soul.

Links & Resources:

• Schedule Your Brand Audit
• Follow Amanda Burg on Instagram | LinkedIn

Join the Conversation: How are you incorporating AI into your business? Share your thoughts and tag Amanda on Instagram @libertytypeco. Let’s chat about creating brands that are emotionally resonant in a world of automation.

If your business feels like it’s hit a wall, it’s not because your skills have declined or your results have lost impact. It’s because the way people find, trust, and choose businesses has changed—and your brand hasn’t caught up.

In today’s episode, I break down why established businesses struggle to compete with newer competitors, why reputation alone isn’t enough anymore, and how to reposition your expertise so it’s undeniable.

This isn’t about chasing trends or playing social media games—it’s about making sure your business remains the ONLY choice in your space. If you’ve ever felt like you’re getting passed over for less-experienced competitors or relying too much on referrals, this episode is for you.

I cover:

• Why your brand—not your skills—is the real problem
• The three biggest mistakes established businesses make
• How to reposition your expertise for today’s market
• The transformation that happens when your brand finally matches your authority

Your expertise is your biggest asset—it’s time to make it work for you.

Resources & Links:

🔹 Book a call with Amanda: Click here

🔹 Learn more about the Brand Revolution process: Visit Liberty Type

🔹 Follow on Instagram: @libertytypeco

If this episode resonated with you, share it with a fellow business owner who needs to hear it! And don’t forget to rate and review the podcast—it helps more people find the show.

In this solo episode of The Disruptor, Amanda Burg, founder of Liberty Type, walks you through the journey of transforming your brand from a “top choice” into the only choice in your market. If you’re struggling to stand out in a crowded space, Amanda shares key strategies to help you carve out a unique position that makes your brand impossible to ignore.

What You’ll Learn in This Episode:

• What it means to be “the only choice” and why it’s the ultimate brand loyalty
• How to create unique positioning that sets you apart in a crowded market
• The essentials of building a memorable brand identity and consistent voice
• Practical ways to establish authority and earn your audience’s trust
• Why storytelling and customer relationships are key to lasting connections
• How to maintain your brand’s unique position over time

Highlights:

• Discover the power of unique positioning and how brands like Apple and Coca-Cola use identity to evoke emotion and loyalty.
• Understand the role of a consistent brand voice across platforms and how it helps your audience feel connected.
• Learn why brands like Trader Joe’s and Patagonia inspire loyalty through genuine relationships and meaningful storytelling.
• Tips on maintaining your brand’s relevance and top-of-mind status in a constantly evolving market.

Links Mentioned:

• Book a brand audit with Amanda

Are you tired of chasing trends, catering to algorithms, and posting just to post? This episode of The Disruptor is here to transform the way you think about content marketing. Amanda Burg dives deep into the 3 Content Pillars—Awareness, Connection, and Action—that form the foundation of a strategic and effective content system.

Learn how to create content that attracts the right audience, builds trust, and drives action—all while ditching the pressure to go viral or perfect your feed. Amanda shares insights on how to build a branded universe, why likes don’t pay the bills, and the exact framework Liberty Type uses to create 90 days of impactful content for their clients.

💡 Want more? Take the full Content Planning Workshop at libertytype.com/content to implement these strategies in your own business. Or, let Liberty Type handle it for you with their done-for-you Content Freedom Club: contentfreedomclub.com

In this episode of The Disruptor, Amanda Burg sits down with Jacqui Acree, a certified Advanced EFT (Tapping) Practitioner with a BA in Counselling, who helps entrepreneurs navigate the human side of business—the highs, the lows, and everything in between. Jacqui shares her journey from being "woo-skeptical" to becoming a tapping practitioner and how EFT tapping can help entrepreneurs manage stress, release limiting beliefs, and approach their goals with clarity and confidence. If you’ve ever struggled to stay grounded in the face of chaos or felt the pressures of running a business, this episode is a must-listen. Plus, don’t miss Jacqui’s free 10-minute tapping session to start your day calm, clear, and grounded!

Key Takeaways:

• What is EFT Tapping? How this powerful, science-backed technique helps regulate your nervous system and calm your mind.
• Breaking Down Woo-Skepticism: Why Jacqui initially resisted tapping and what ultimately led her to embrace its benefits.
• The Role of Nervous System Regulation in Business: Why mindset alone isn’t enough and how tapping creates the space to access clarity and confidence.
• Real-Life Stories: Jacqui’s transformative experiences with tapping and how it helps her clients release stress and align with their goals.
• Tapping for Goal-Setting: How to use tapping to balance ambition with self-compassion as you set and pursue your business objectives.

Mentioned in This Episode:

• Free 10-Minute EFT Tapping Session
• The science and research behind EFT tapping
• Practical ways to incorporate tapping into your daily routine

Links & Resources:

• Connect with Jacqui Acree:
  • Website: jacquiacree.com
  • Instagram: @jacquiacree
• Follow Amanda Burg:
  • Instagram
  • LinkedIn

Join the Conversation: Have you tried EFT tapping before? What was your experience like? Share your thoughts and tag Amanda @libertytypeco and Jacqui @jacqui.acree. Let’s chat about using tapping to transform your business mindset!

Books Jen recommends:

Word Slut

Tits Up

No One Cares About Your Career

I Will Teach You To Be Rich

More about Jen:

Jen Hartmann is the CEO of NEAT, a leading boutique PR agency, where she has revolutionized the industry through her strategic guidance and unwavering dedication. Since NEAT's launch in 2019, Jen has advised a diverse portfolio of 300+ brands, ranging from ambitious startups to Fortune 500 giants. Under her guidance, her clients have achieved remarkable recognition, gracing the pages of prestigious national media outlets such as Forbes, USA Today, Bustle, New York Post, Reader's Digest, and Harper's Bazaar, among many others. Armed with a bachelor's degree from Bellarmine University and an MBA from Lindenwood University, Jen's exceptional leadership has firmly established NEAT as a trailblazer in the world of public relations. In her free time, Jen enjoys exploring Louisville with her Bernese mountain dog and husband, sipping on bourbon, running and mountain biking. 

Visit NEAT Website

Follow Jen on social media: Instagram | LinkedIn

In this solo episode of The Disruptor, Amanda Burg reflects on a transformative year for branding, marketing, and business. 2024 wasn’t just another year in the playbook—it was a new book altogether. Amanda dives into pivotal moments, from cultural phenomena like Barbenheimer to the impact of quiet luxury and the rise of AI-driven personalization. She highlights actionable lessons on building trust, embracing intentionality, and adapting to seismic shifts in consumer expectations and business landscapes.

If you’re looking to position your brand as the only choice in your market, this episode is packed with insights to help you cut through the noise and carve your own lane.

Key Takeaways:

• Cultural Context is Key: Why understanding and tapping into cultural moments, like Barbenheimer, is essential for brand relevance.
• The Rise of Quiet Luxury: Why less is more and how brands like Everlane and Gucci are redefining simplicity.
• AI and Human Collaboration: How to integrate AI for efficiency without losing the human touch in your branding.
• Trust as Currency: Why authenticity isn’t just a buzzword but a necessity to build lasting relationships with your audience.
• Decentralized Social Media: What the rise of platforms like BlueSky means for brands looking to engage authentically.

Mentioned in This Episode:

• Salesforce Study on AI Campaigns
• Notion’s Content Strategy
• Examples of impactful cultural marketing (Barbenheimer, Airbnb, Duolingo)
• Sustainability and its role in branding moving forward

Links & Resources:

• Book Your 20-Minute Brand Audit
• Connect with Amanda on Instagram | LinkedIn

Join the Conversation: What trends from 2024 resonated most with you? Share your thoughts on Instagram and tag Amanda @libertytypeco. Let’s discuss how to position your brand for success in 2025 and beyond.

In this episode of The Disruptor, Amanda Burg unpacks the rising trend of quiet luxury and its profound implications for branding and business strategy. From its roots in high-end fashion to its lessons for entrepreneurs across industries, quiet luxury is about more than subtlety—it’s a call to focus on quality, intentionality, and timelessness. Amanda shares practical insights to help you rethink your brand strategy, offering actionable advice on how to stand out by standing back.

Key Takeaways:

• Quiet Luxury Defined: How this understated trend emphasizes craftsmanship, quality, and subtlety.
• Substance Over Hype: Why flashy marketing is losing its luster in favor of value-driven branding.
• The Power of Understatement: How brands can convey authority and trust through refined, intentional design.
• Creating Experiences: Why it’s not just about products, but the memorable journeys you offer your customers.
• Long-Term Strategy: Building brands that stand the test of time instead of chasing fleeting trends.

Links & Resources:

• Book Your 20-Minute Brand Audit
• Follow Amanda on Instagram | LinkedIn

Join the Conversation: What does quiet luxury mean to you? Share your thoughts on Instagram and tag Amanda @amandaburg. Let’s discuss how subtlety and quality can redefine your brand in today’s crowded market.

Welcome to the very first episode of The Disruptor! In this kickoff episode, Amanda Burg, founder of Liberty Type, shares her journey from journalist to branding expert and unveils what’s in store for this podcast. If you’re a business owner ready to break the mold and become the only choice in your market, this is the show for you. Get a sneak peek into upcoming episodes, featuring actionable insights, solo deep-dives, and conversations with industry disruptors. Let’s transform your brand from just another option to the only one.

What to Expect in This Podcast:

• Solo episodes with Amanda breaking down trends, current events, and strategies to level up your branding and marketing.
• In-depth interviews with disruptors who’ve carved out their own lanes and set themselves apart in their industries.
• Actionable insights to help you stand out, own your space, and create a brand that’s impossible to ignore.

Connect with Amanda:

• Schedule Your Brand Audit
• Follow Amanda Burg on Instagram | LinkedIn

Join the Conversation: Where is your business blending in, and how can you start disrupting today? Share your thoughts with Amanda on Instagram @libertytypeco, and let’s get you closer to owning your space.

In this episode, I sit down with Samantha Burmeister, founder of Nomad Copy Agency, to talk about the power of conversion-focused copywriting. With a background in corporate sales and leadership, Samantha brings a fresh approach to writing words that actually sell—without feeling pushy or robotic.

We cover:

🔥 The biggest copywriting mistakes business owners make

🔥 The fine line between storytelling and selling—and how to get it right

🔥 Why AI tools like ChatGPT are not a replacement for human creativity

🔥 How to test your offer before launching it to ensure it sells

🔥 Why personalization is the key to standing out in a saturated market

Samantha also shares insights into her innovative new service, Can You Write This for Me?, which simplifies the process of getting expert copy without the hassle of long-term contracts or strategy calls.

If you’re ready to sharpen your messaging and write copy that converts, this episode is for you!

🔗 Connect with Samantha:

🌎 Nomad Copy Agency

📝 Copy on Demand Membership

🖊️ Can You Write This for Me?

🔗 Book a 20-Minute Audit with Me:

Click here to schedule your session

In this episode, we explore the ways Gen Z is radically shifting the wellness industry. Known for valuing authenticity and transparency, Gen Z isn’t just interested in traditional wellness trends—they’re driving a movement focused on real, human-centered marketing that resonates with their need for genuine connection. We dive deep into how brands are adjusting their strategies to meet the expectations of this influential generation, and why authenticity is more important than ever.

What you'll learn in this episode:

• Why Gen Z demands authenticity and how it’s changing the wellness industry
• The importance of transparency in branding and marketing to Gen Z
• How brands are shifting away from traditional advertising to embrace real, human-centered content
• The role of influencers and social proof in Gen Z’s purchasing decisions

More about the show: If you're a brand in the wellness space—or any other industry—this episode will give you actionable insights into how you can connect with Gen Z and build loyalty through honesty, inclusivity, and purpose-driven marketing.

Book your free 20-minute audit with Liberty Type here.

Why do some brands effortlessly command premium prices while others struggle to justify their rates? It’s not just about quality—it’s about perception, experience, and exclusivity.

In today’s episode, we’re breaking down the psychology of high-end branding and what it really takes to position your business as the only option for your ideal clients. We’re talking about:

✨ The Authority Pyramid – How competence, confidence, and certainty work together to create an undeniable premium brand.

✨ The Mindy Weiss Effect – What a celebrity wedding planner can teach you about luxury pricing.

✨ Emotional Buying Psychology – Why people don’t buy products or services—they buy status, identity, and certainty.

✨ Common Premium Branding Mistakes – Why simply raising your prices won’t work if you don’t elevate your brand experience.

🚀 If you’re tired of justifying your rates and want to attract clients who happily pay premium prices, this episode is for you!

🔗 Join the Effortless Attraction Live Masterclass: https://libertytype.com/premium

🔗 Book a Free 20-Minute Audit: https://clientdashboard.libertytype.com/public/675b067b61fbf0001fb0f024

In this episode of The Disruptor, I’m chatting with Jen Liddy, a Brand Messaging & Voice strategist who helps experts articulate their unique magic—without the salesy, over-the-top marketing. Jen's approach centers around refining your messaging so that it connects with your audience authentically, in a way that feels both true to you and relevant to them.

We dive into:

• Why it's crucial to simplify your messaging and stop overthinking it.
• How to translate your expertise into a brand voice that resonates with your audience.
• The challenge of communicating what you do without losing your magic—and how to avoid the curse of the "expert's knowledge."
• Jen’s thoughts on navigating the age of AI and staying true to your unique brand voice.
• The importance of critically thinking through your communication strategy—both in your business and beyond.

Whether you’re struggling to explain what you do in a clear yet powerful way, or you’re ready to start expressing your true brand voice with confidence, this episode will help you find clarity and gain momentum.

More About Jen Liddy:

Jen Liddy is a Brand Messaging & Voice Guide who helps experts refine their messaging and unveil their brand voice in a way that’s authentic, clear, and impactful. With a background in teaching, Jen has the rare ability to break down complex concepts and communicate them in simple yet compelling ways. When she’s not helping business owners express their true selves through messaging, she’s exploring new ideas and ways to bring creativity into her work.

Connect with Jen:

• Jen Liddy Website
• LinkedIn: Jen Liddy

Ready to disrupt your industry?

If you're looking to break through the noise with a messaging strategy that truly reflects who you are, don’t hesitate to reach out. Book a free brand audit and let's start shaping your brand together.

In today’s episode, I sit down with Gemma Bonham-Carter, a leader in online business strategy and an inspiration for entrepreneurs who want to build lifestyle-first companies. We discuss Gemma’s evolution from blogger to a thriving online business owner with a 7-figure education company that has empowered over 14,000 students. She shares insights from her journey, including her transformative year living in France, the story behind her “Black Friday in a Box” concept, and her mission to help entrepreneurs create streamlined, profitable businesses that enable more freedom and balance in life.

Whether you’re interested in course creation, email marketing, or leveraging AI in your business, Gemma’s advice will inspire you to make bold moves in building your own lifestyle-first brand.

Links: 

Check out the 27 emails Gemma sent in her latest 6-figure launch: https://learn.gemmabonhamcarter.com/emails/

Grab your copy of Gemma's Black Friday in a Box: https://gemmabonhamcarter.com/black-friday 

Don't know what to sell for Black Friday? Try out Gemma's free AI Assistant: https://learn.gemmabonhamcarter.com/blackfriday-dealbuilder/

What We Chat About:

Discover your Visibility It-Factor

The Art of Gathering: How We Meet & Why It Matters by Priya Parker

DiSC Assesments

More about Linda:

Linda Sidhu (She/Her) is a brilliant quiz strategist, community builder, superconnector, and captivating public speaker. Her expertise guides entrepreneurs to craft irresistible personality quizzes that attract new subscribers while fostering an engaged community. Her journey began as a pharmaceutical sales professional, where she perfected the art of face-to-face interactions and transformed her success into a highly effective personalized marketing framework. Linda's expertise has earned her recognition in various media outlets, including Forbes. Her insights shine on platforms like Cubicle to CEO, The Go-To Gal Podcast, Art of Online Business, Systems Saved Me, and Coaches on a Mission.

Visit Linda's Website

Follow Linda on social media: Instagram

In today’s episode of The Disruptor, we’re diving into holiday marketing tactics specifically tailored for service-based businesses. If you’re a coach, consultant, agency owner, or service provider, the holiday season offers unique opportunities to connect with potential clients and set yourself apart—even amidst the seasonal noise. I’m Amanda Burg, founder of Liberty Type, and today, I’m sharing actionable strategies that go beyond standard “holiday sales” to help you engage, inspire, and make a lasting impression.

In this episode, we’ll explore how to leverage the holiday mindset, where clients are ready to reflect and invest in their future. From creating limited-time packages and running festive challenges to sharing client success stories and launching goal-setting sessions, you’ll learn how to position your brand as the clear choice for clients looking to start their new year strong.

In This Episode, You’ll Learn:

• Why holiday marketing is essential for service-based businesses looking to grow
• Creative, impactful holiday marketing ideas, like offering gift certificates and limited-time packages
• Examples of successful campaigns from brands like Headspace and MasterClass
• Social media and email marketing tips to keep your audience engaged all season
• How to build momentum post-holidays to keep clients invested in the new year

Whether you’re gearing up for year-end or setting your sights on January, this episode will help you stay top-of-mind and show clients why you’re the partner they need for lasting success.

Links:

• Visit Liberty Type for a brand audit.
• Connect with Amanda on Instagram

If you’re ready to make the most of this holiday season, tune in and get ready to transform your approach to year-end marketing!

If you want to stop competing on price and start attracting high-end clients who only want to work with you, this episode is a must-listen.

In Part 1, we broke down why price alone doesn’t dictate luxury status and introduced the Authority Pyramid—how competence, confidence, and certainty set the foundation for high-end positioning. Today, we’re taking it even further, diving into how to become the only choice in your industry.

Inside this episode, we cover:

✨ Owning Your Expertise – How to step into your authority and attract clients who don’t question your value.

✨ The Internal Shift – Why your mindset is the #1 factor in commanding premium pricing.

✨ The Courage to Claim Your Space – How to stop playing small and position yourself as the go-to leader in your field.

✨ The Power of Brand Perception – Why investing in your brand before you feel ready is the key to luxury positioning.

✨ Why High-End Clients Say Yes Without Hesitation – The psychology behind elite branding and client attraction.

🚀 If you’re ready to take your brand from just another option to the only option, this episode will give you the roadmap.

🔗 Join the Effortless Attraction Live Masterclass: https://libertytype.com/premium

🔗 Book a Free 20-Minute Audit: https://clientdashboard.libertytype.com/public/675b067b61fbf0001fb0f024

In this episode, Beth Nydick, founder of The F.A.M.E. LAB, reveals her transformative strategy for turning podcast appearances into $10,000 opportunities. With a deep background in media and a track record that includes features in Oprah, Forbes, and The Drew Barrymore Show, Beth knows exactly how to harness media for lasting impact. Today, she dives into the power of podcasting as the new media frontier for coaches, authors, and entrepreneurs.

Beth walks us through her proven method, sharing tips on everything from identifying the right shows to framing your message and driving traffic that converts into revenue. She emphasizes the importance of setting intentions, creating connections with the audience, and building credibility in ways that resonate. Beth doesn’t just stop at visibility—she shows how you can leverage podcast exposure to drive real profits and build your legacy.

In This Episode, We Cover:

• Why podcasting is the future of media exposure and how to leverage it
• Beth’s step-by-step guide to landing and profiting from your podcast appearances
• How to develop a confident media mindset that turns exposure into income
• Practical examples of how Beth’s clients have achieved five-figure returns from a single interview
• Strategies for making each podcast appearance work for your business long after it goes live

Get ready to redefine how you approach media opportunities and discover how your next podcast appearance could be your most profitable one yet.

Links:

• Get the checklist
• Learn more about The F.A.M.E Lab
• Learn more about Beth
• Connect with Beth on Instagram.
• Check out Beth's top-rated cookbook, Clean Cocktails: Righteous Recipes for the Modern Mixologist

Tune in to learn how to turn the mic into a money-making tool and boost your business visibility today!

In this episode of The Disruptor, I’m sitting down with Jyssica Leilani, founder of Style Opal Media and Upper Left Ladies, to explore how you can craft a visual identity and marketing strategy that truly stands out. Jyssica shares her unique approach to mindful marketing, personal style alignment, and creative storytelling that resonates with purpose-driven entrepreneurs.

We dive into:

• The power of visual storytelling to build an authentic brand.
• How to balance your personal style with professional expectations.
• Practical tips for disrupting stale visual trends and creating standout content.
• Why aligning your marketing with your energy creates results and joy.
• Jyssica’s advice for staying inspired and avoiding content burnout.

Whether you’re an entrepreneur ready to level up your visual branding or a business owner navigating how to stand out in a crowded market, this episode is packed with actionable insights and fresh inspiration.

Books & Resources Mentioned:

• Style Opal Media
• Upper Left Ladies – Use code “LIBERTY” to join your first meetup for free!
• Schedule a Free 20-Minute Disco Call with Jyssica

More About Jyssica:

Jyssica Leilani is the founder and CEO of Style Opal Media, a mindful marketing agency for purpose-driven brands, and Upper Left Ladies, a community for entrepreneurs who “run with wolves.” Jyssica specializes in aligning marketing strategies with energy and creativity to help entrepreneurs thrive without burnout. When she’s not working with clients or producing shoots, she’s studying astrology, traveling, or dancing with her cats in the kitchen.

Connect with Jyssica:

• Instagram: @jyssica.leilani

Ready to disrupt your industry?

Book a free 20-minute brand audit with me to pinpoint exactly what's holding your business back and how to fix it: Book Your Audit

In this solo episode of The Disruptor, Amanda Burg, founder of Liberty Type, dives into one of the most critical elements of building a standout brand: your authentic brand voice. Amanda shares her journey from journalism to branding and reveals her insights on what makes a brand voice resonate and connect. If you’re tired of sounding like everyone else and ready to create a voice that reflects your true brand identity, this episode is packed with actionable strategies and real-world examples to get you started.

Key Topics Covered:

• Why your brand voice matters and how to make it authentic
• The impact of using your audience’s language to build connection
• How Wendy’s and Goop use bold, unique brand voices to capture attention
• Strategies for discovering what your audience actually wants to hear
• An introduction to Amanda's new tool, Voice Victory AI, designed to help brands write copy that resonates

Mentioned in the Episode:

• Voice Victory AI
• Book your free 20-minute brand audit.
• Grab Fathom to record VOC interviews.

If you’re ready to carve out your own lane and make your brand the only choice, this episode is your ultimate guide!

In this episode of The Disruptor, Amanda Burg sits down with Holly Haynes, founder of the Crush the Rush Podcast and a leading strategist for female entrepreneurs. Holly shares her journey from corporate consulting to building a 7-figure business, retiring her husband, and redefining success on her own terms. Together, Amanda and Holly dive into creating scalable, life-priorities-first businesses, the role of boundaries, and how to achieve growth without relying on social media. Holly also shares actionable tips for content repurposing, client attraction, and designing a sustainable business that works for your lifestyle.

Key Takeaways:

• Scaling With Intention: How Holly balances her life-first approach with running a thriving business.
• Social Media as the Sidecar: Why Holly prioritizes other strategies like podcasting, email marketing, and community building.
• Repurposing Made Simple: Holly’s streamlined approach to leveraging one piece of content across multiple platforms.
• Client Attraction That Works: The importance of consistency and showing up in diverse spaces to grow your audience.
• Life-Priorities-Based Business: How Holly uses strict boundaries to create freedom and design her ideal schedule.

Mentioned in This Episode:

• The Crush the Rush Podcast and Quarterly Planner
• Tips for repurposing content effectively
• Income stacking strategies for scaling a business
• Holly’s approach to life-priorities-focused planning

Links & Resources:

• • Instagram
  • Website

Join the Conversation: What’s one way you’re scaling your business while prioritizing your personal life? Share your thoughts and tag Amanda @libertytypeco and Holly @thehollymariehaynes. Let’s redefine success together!

In this episode of The Disruptor, Amanda Burg sits down with Laura Jawad, an SEO strategist for female service providers and women-founded businesses, to uncover the secrets of turning your website into the hardest-working member of your marketing team. With a PhD in Oceanography and a passion for empowering entrepreneurs, Laura shares how she transitioned from academia to building multiple businesses using SEO. Together, Amanda and Laura discuss everything from overcoming SEO myths to using AI for content creation and why your website should be more than just a digital brochure.

If you’re ready to harness the power of SEO to attract more clients without relying on social media, this episode is packed with actionable strategies and expert insights.

Key Takeaways:

• SEO Myths Debunked: Why SEO is more than just keywords and backlinks.
• Content that Ranks: How to write blogs and create resources that meet Google’s new standards for helpful, quality content.
• AI Meets SEO: How to use AI as a tool to streamline content creation while keeping it authentic and personalized.
• Personal Branding in SEO: The rise of multi-passionate entrepreneurs and how to strategically navigate personal brands in search.
• Actionable Strategies: Quick wins and long-term plays to start seeing results from your website.

Mentioned in This Episode:

• Laura’s SEO Kickstart Kit — A set of five checklists to help you improve your website’s SEO. Get it here.
• Practical tips for blogging and building authority through content.
• The importance of diversifying your marketing efforts to grow your online presence.

Links & Resources:

• SEO Kickstart Kit
• Connect with Laura Jawad:
  • Website: laurajawadmarketing.com
  • Instagram: @heylaurajawad

• Follow Amanda Burg:
  • Instagram
  • LinkedIn

Join the Conversation: How are you using SEO to grow your business? Share your strategies and tag Amanda @libertytypeco and Laura @heylaurajawad. Let’s talk about making your website a marketing powerhouse!

In today’s episode, we sit down with Katie Kozlowski, a master energy and embodiment coach and creator of the ShaktiBomb Way™. Katie takes us on a transformative journey into her unique approach to healing trauma, reclaiming self-worth, and embracing self-acceptance. Known for her powerful, compassionate methods, Katie blends somatic work, neuro-linguistic programming, and spiritual wisdom to help people break deep-rooted patterns and step into their true potential.

Katie opens up about her own path from trauma to healing and how that inspired her to develop the ShaktiBomb Way. Her approach challenges traditional methods, inviting us to reconnect with our bodies and process emotions from a place of compassion and creativity. If you’ve ever felt trapped by past trauma or self-limiting beliefs, this episode will provide a fresh perspective on healing and self-love.

In This Episode, We Cover:

• The ShaktiBomb Way™ and how it empowers you to heal and embrace your true self
• How trauma and emotional patterns manifest physically—and how to release them
• Why traditional therapy may fall short for some and Katie’s alternative approach
• Practical tools for connecting with and honoring your body’s experiences
• Katie’s personal journey of self-discovery and empowerment

Katie’s story and insights are both powerful and liberating. Get ready to explore a new path to healing that centers around self-compassion and courage.

Links:

• Connect with Katie Kozlowski: Website
• Follow Katie on Instagram: @IAmKatieKozlowski

Discover a new way to heal, one that allows you to embrace all of who you are.

In this episode of The Disruptor, Amanda Burg takes you behind the scenes of how she has mapped out her entire year for 2025. From content creation to personal priorities, Amanda shares her strategic approach to streamlining her business operations, homeschooling her son, and centering her business around the podcast. She also opens up about her team’s evolution, the role of custom GPTs in her processes, and her shift toward consulting to create more freedom in her day-to-day life. This episode is packed with actionable insights and inspiration for anyone looking to take control of their year and make big moves in their business.

Key Takeaways:

• 2024 Reflections: Lessons learned from a year of internal growth and rebranding challenges.
• Systems That Work: How Amanda uses batching, Asana, and custom GPTs to streamline content and marketing.
• Homeschooling and Business: Balancing personal priorities with professional goals.
• The Power of Centering Content: Why Amanda is focusing on her podcast as the anchor for all marketing efforts.
• Looking Ahead: Amanda’s big plans for 2025, including consulting, automation, and growth.

Mentioned in This Episode:

• Liberty Type Rebrand and Website Updates
• Voice Victory AI and Custom GPTs for Business Efficiency
• Homeschooling Resources and Curriculum
• Tools Used: Honeybook, Asana, Flodesk, Instagram Scheduling

Links & Resources:

• Schedule Your Brand Audit
• Instagram
• LinkedIn

Join the Conversation: What’s your approach to mapping out your year? Share your process and tag Amanda @libertytypeco. Let’s plan for a year of intentional growth and success together!