The DigitalMarketer Podcast (Scalable Media Network)
Explorez tous les épisodes de The DigitalMarketer Podcast
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| 23 Apr 2024 | The Future of CGI in Car Launches and Marketing with Faruk Heplevent | 00:38:29 | |||||
The automotive industry is undergoing a seismic shift, and CGI is at the heart of this transformation. As traditional methods of car photography and videography struggle to keep pace with the demands of modern marketing, forward-thinking companies are embracing the power of CGI to create visuals that are not only stunning but also highly flexible and efficient. Leading this charge is Faruk Heplevent, the founder and CEO of Scope CGI Studio. With his unique blend of expertise in car photography and passion for innovation, Faruk has become a trailblazer in the use of full CGI content for car launches and marketing campaigns. In this episode, Faruk discusses: -The evolution of CGI in the automotive industry and its advantages over traditional methods -How CGI solves the challenges of using prototype cars for launches and marketing -The importance of building full 360-degree locations for flexibility and consistency -Adapting visuals to different markets and cultural preferences -The future of AI and VR in personalized marketing and customer experiences Whether you're in the automotive industry or looking to leverage cutting-edge technology for your marketing efforts, this episode will give you valuable insights into the future of CGI and its potential to transform your business. Key Takeaways 00:55 The evolution of car launches: From photography to CGI 02:55 The Shift to CGI in car marketing 05:02 The art of creating realistic CGI locations 10:07 The technical and creative challenges of CGI production 17:17 Adapting to new visual aesthetics and brand consistency 20:47 Global brand perceptions and market differences 21:26 The role of AI in marketing and personalization 23:22 Future of car marketing: data-driven personalization 29:12 The potential of VR in marketing 33:10 The evolution of digital marketing and future trends Connect with Faruk Heplevent: LinkedIn - https://de.linkedin.com/in/farukheplevent Website - https://thescope.studio/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors:
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| 07 Nov 2023 | Automating Marketing Ideas with Generative AI - Exploring Possibilities with George Copeland | 00:39:13 | |||||
What does it take to create an automated system for business owners that really delivers value? For George Copeland, Co-Founder and CEO at Laborem Edge, it means time at the whiteboard as a mad scientist before you become a product expert. A lot of time. Five years in fact. George is working on an automated version of a Google Ads management process that involves leveraging data for digital marketing with paid search. Luckily, he has a partner who allows him to implement his ideas and figure out how best to iterate them using AI. Any talk of AI these days is sure to get Mark excited, and he and George are riffing on the role that AI has to play in industry innovation and where that intersects with the role of the expert who knows how to prompt the AI and tell it what to do. And then, where that intersects with the individual customers who are telling the expert what they want! There's an appreciation of Gen Z philosophy and being able to express one's values that go beyond making money. And there's the constant dance between the digital marketer wanting to showcase what's on offer effectively and the customer who needs to be communicated with in a language they can relate to. As the mad scientists and creators become formula generators using AI, users, and customers become creators using the new formulas that exist. With the right set of prompts, whole new landscapes open up. And, hopefully, you have your Lifetime Customer walking their Customer Journey in that new digital landscape with you. Can you use generative AI for proof of concept for your next big digital marketing idea? Tune in to find out. George Copeland runs Laborem Edge Digital Marketing Agency, helping professionals increase sales and save time growing their businesses. You can find out more on how to simplify and automate your lead generation by visiting their website, laboremedge.com (link below). Key Takeaways: 02:00 Unpacking George's mission: leveraging data for digital marketing with paid search 05:39 Appreciating the time it takes to articulate, implement, and iterate a good idea 08:45 How TESLA is setting the bar for motor vehicle innovation - and what we can learn from that 09:52 The importance of not allowing specific industry experience to become siloed 13:25 Mark comes around to Gen Z thinking 16:05 The importance of an integrative approach to marketing 18:45 Learning to respond to the way that people search 19:27 Can you lean on generative AI for proof of concept? 21:35 How AI is impacting certain industries and not others (video games) 24:39 The power of good ChatGPT prompts for the Customer Journey 28:02 Creating an entire South Park episode using AI 29:36 How Google is using Generative AI well, generally 31:26 SSE: Stupid Simple Experiences! 33:01 When is George's new ad sales software set to launch? Connect with George Copeland: Website - https://laboremedge.com/ LinkedIn - https://www.linkedin.com/in/georgegrandis/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram:... | |||||||
| 25 Apr 2024 | Scaling Strategies Using Affiliate Partnerships with Joey Vaillancourt | 00:39:50 | |||||
Do you feel like your marketing is stuck in the past, dependent on expensive ads from a couple of big tech giants? What if there was a way to build an authentic community of brand ambassadors to help you reach new audiences and drive sales? Joey Vaillancourt, the Head of Partnerships at BiOptimizers, and host of the Partner Up Profits podcast, reveals his blueprint for recruiting affiliates and scaling your business through partnerships. He's cracked the code on this modern marketing strategy and is here to share exactly how you can do it too. In this episode, we'll explore: -The evolution of affiliate marketing, and how it's adapting to the modern market -Strategies for recruiting the right affiliates, who align with your brand's mission -Determining the ideal commission structure, to attract and retain top-tier affiliates -Managing and nurturing your affiliate community for long-term success -Leveraging podcasting to highlight partners, and grow your affiliate program Whether you're new to affiliate marketing or looking to take your existing program to the next level, this episode is packed with actionable insights and real-world examples. Joey shares his framework for finding and recruiting mission-based affiliates who genuinely believe in your product, as well as tips for creating a cohesive marketing strategy that integrates affiliate marketing with your other channels. But here's the thing: getting started with affiliate marketing can be overwhelming, especially if you're not sure where to begin. That's why Joey has put together some incredible resources just for our listeners: -The Bootstrapper's Guide to Influencer Marketing: A comprehensive guide to getting your affiliate marketing program off the ground, even if you're working with a limited budget. -The $100 Million Planning Strategy: This AI-powered tool helps you create a one-year, three-year, and 10-year plan for your affiliate program. Don't miss out on this opportunity to learn from one of the best in the business! Key Takeaways: 01:15 The evolution of affiliate marketing 03:13 Strategies for recruiting and managing affiliates 06:52 The difference between mission-based and transactional affiliates 11:52 Determining commission rates and payout structures 20:41 Strategies for affiliate community management and retention 24:40 The difference between affiliate marketing and MLM 25:06 The ethical approach to influencer marketing 29:40 Podcasting as a powerful tool for building partnerships 34:51 Using AI for partnership planning and strategy development Resources: Free Guide: The Bootstrapper's Guide to Influencer Marketing - https://partnerupprofits.com/influencer/ Connect with Joey Vaillancourt: Partner Up Profits Podcast - https://partnerupprofits.com/podcast/ LinkedIn - https://www.linkedin.com/in/joey-vaillancourt/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram:... | |||||||
| 14 Oct 2021 | How to Get Organic Traffic on Facebook with Rachel Miller, the Moolah Marketer | 00:48:29 | |||||
If you’ve ever had a great Facebook post completely bomb, Rachel Miller can tell you why it did and how to fix it.
“Organic traffic is not a myth,” Rachel Miller, the Moolah Marketer, claims. In fact, “the easiest way to get traffic is organic customers.” And she backs up that bold statement with results that speak for themselves. Rachel’s tips and strategies work across all social media platforms, but Facebook is her favorite. “Facebook is motivated to put your content in front of your audience, your people, without ads,” she says, “because they need to keep your people active on the platform.”
In today’s episode, Rachel takes us step by step through writing and sharing the perfect Facebook post that will attract attention, inspire engagement, and compel people to save and share.
IN THIS EPISODE YOU’LL LEARN:
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Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Mentioned in this episode: Generate Leads on Instagram via Automation Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions! | |||||||
| 14 Apr 2022 | A Sales System for All Personalities with Neal Tricarico | 00:31:29 | |||||
You don’t need to develop a fake, pushy, extroverted sales persona to be successful; you can just be yourself. On today’s episode, host Mark de Grasse sits down with Neal Tricarico, founder and CEO of Ultimate Growth, Inc. to talk about a sales system that works for every single sales professional, introverts and extroverts alike. When Neal first got into sales, he forced himself to become something other than he was. Every night he’d shower his sales persona off and put his human self back on. Now he sees sales as a place he can shine as who he truly is. Sales is all about relationships, he says. You establish rapport, earn trust and respect, and ask questions to make sure your solution will actually help this person. It has to be a fit. If they really need what you’re selling, then you owe it to them to make the sale. Listen in to hear all about a sales system that honors who you are, who your customer is, and is proven to get results. IN THIS EPISODE YOU’LL LEARN:
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OUR PARTNERS:
Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Mentioned in this episode: [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions! | |||||||
| 25 Apr 2023 | AI-driven Lead Generation Conversation, with Daniel Levis | 00:28:41 | |||||
Let's imagine a lead generation world where we let the user determine the message and what resonates with them, rather than finding a user that fits our message. Thanks to AI and people like Daniel Levis and his company 'Science of Client-Getting', that world is already here. TDM host Mark De Grasse is chatting to Daniel Levis about how AI lead generation content is being specifically tailored to an individual potential customer. AI lead generation magnets that ask questions one after another, curating a script and conversation as you go along, results in an irresistible discovery call (with a real human). Daniel's company has been doing this for over a year now, and the results are great: his clients are getting a higher return on ad spend, meaning they can scale a lot bigger – and a lot faster. This TDM episode is a study in what it means to develop the customer relationship through interactive lead gen, to pre-sell, pre-qualify, and build up a real list of 100,000 plus clients – rather than just saying 'Hey, I've got this cool thing I'm selling'. Customized, interactive content whereby customers are making micro-commitments as they answer each AI-driven question and consume lead-gen content tailored to their individual palette is indeed the future. A future that's already here. Daniel Levis is the founder of 'Science of Client-Getting', a company specializing in automated, systematized hyper-growth for coaches, consultants, advisors, agencies, service pros, and solution providers. Daniel also runs Levis International Marketing, an online marketing consultancy, think-tank, and an educational resource. Key Takeaways: 01:06 Understanding AI lead generation magnets that ask questions 02:32 How AI is creating irresistible discovery calls 05:00 Appreciating AI and the science of client-getting 05:40 Letting the user determine the message 06:41 How do you populate the questions the AI asks? 10:32 Obliterating the disconnect between marketing and sales 13:53 TypeForm as the leading technology in the text-driven lead gen space 16:12 How to implement a lead generation magnet 18:20 Does the AI avoid sensitive, non-PC questions? 22:54 What are the KPIs worth watching out for? 24:12 What industries is this doing well in? Connect with Daniel Levis: scienceofclientgetting.ai - https://getclients.daniellevis.com/digital-marketer Website - https://www.daniellevis.com/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors:
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| 06 Aug 2020 | EP112: Using Gamification to Build Unstoppable Momentum For Your Online Course with Marisa Murgatroyd, Founder of Live Your Message (Exclusive T&C Interview) | 00:32:40 | |||||
In this episode, Bethany Cowan (Programming Manager, Traffic and Conversion Summit) interviews T&C guest speaker Marisa Murgatroyd to find out how we can successfully hop on the current “online education gold rush”. Marisa explains how course creators can stand out to create unstoppable momentum and what she wishes she’d done sooner in her career so you can start now. We also get a sneak peek during a brief chat between Bethany and Host Jenna Snavely into how T&C is finding new ways to add value, even with the shakeup in the events industry. RESOURCES MENTIONED IN THIS EPISODETraffic and Conversion Summit on Instagram Traffic and Conversion Summit’s Website Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions! | |||||||
| 05 Mar 2024 | The Art of Niching Down with AJ Cassata | 00:29:57 | |||||
How do we get nice clients? The ones that pay well and don't complain too much! Maybe the problem isn't the client, maybe the problem is you. Learning how to audit yourself as an agency is one smart way to see if the reason you're treading water is because you don't know your ideal niche. Most small agencies start with one or two clients which then lead to referrals. And before they know it, they're marketing everything from plumbers to products without any real idea of who their ideal customer is. Developing a system where you work out your Niche, focus on your Offer, and then develop a Method needn't be that complicated. Just by having conversations with past clients, you can learn a lot about what worked and what you are good at. AJ Cassata is the CEO of Revenue Boost and he has helped over 400 agencies become actual agencies with a simple and predictable sales system that can help you and your agency grow in more ways than one. Learn how to see the patterns in the work that you are doing already and then how to refine and articulate your offer as you look to take it to a cold market where clients who need your specific offer are waiting for you. Today's episode is a niche-down nugget of gold! Key Takeaways: 01:20 How can agencies build a business (for themselves) that they really love? 05:04 How to develop a system where you find the clients you actually want 06:35 How to audit yourself as an agency 11:48 How to get traction in a cold market 13:24 Niche, Offer, Method 16:52 'The money is in the mouth of the market' 19:40 What is 'the method' for niching down? 24:10 Learning to see your business as a separate entity Resources: Revenue Boost’s Niche Analysis Template - Niche Analysis Template (Revenue Boost) - https://docs.google.com/spreadsheets/d/1jUAND06w5GxwplhJFTmHyHToSwb4xrvDKrhIapkIT98/edit#gid=645611462 Connect with AJ Cassata: Website - Revenue Boost - https://revenueboost.net/ LinkedIn - https://www.linkedin.com/in/ajcassata/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors:
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| 30 Aug 2022 | 4 Steps to Going Viral on TikTok with Aimee Montgomery | 00:30:31 | |||||
Anyone can go viral on TikTok. But is it possible to go viral multiple times, even without a large following? On today’s episode, host Mark de Grasse sits down with Aimee Montgomery, a Digital Marketing coach and an expert on creating viral videos on TikTok. Aimee breaks down her easy-to-implement strategy for going viral on TikTok and explains why TikTok isn’t just for dancing teens anymore. TikTik’s algorithm provides an equal opportunity for all users to go viral, regardless of the number of followers. But just because the TikTok algorithm makes it possible to go viral doesn’t mean you shouldn’t have a strategy that moves your videos closer to virality. Listen in as Aimee shares the secret source to creating viral videos, making more sales, and growing your brand on TikTok. She also shares the benefits and drawbacks of unprecedented viral fame. IN THIS EPISODE, YOU’LL LEARN:
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Mentioned in this episode: [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions! | |||||||
| 02 May 2023 | Why You Should Use TikTok For Your Business with Max Finn | 00:39:08 | |||||
With over 1 billion active monthly users (and counting), we know that TikTok is blowing up. Despite the threat of it potentially being banned in the US, it doesn't look like it's going anywhere anytime soon. How can your business embrace TikTok as a social media platform to connect with your audience? Max Finn is the President of Unicorn Innovations and TDM's TikTok expert for our new Social Media Certification. Max is sharing insight on why it's not too late to get on TikTok with your ad content, especially if your marketing strategy can be in conjunction with your other social media content on more established platforms like Facebook. Why is the ROI on time to create effective TikTok ad content so worthwhile? Why should marketers be seeing the 'kids' on TikTok as the next generation of consumers with buying power? And why do you need to be on the platform as a consumer yourself before you can just start creating ad content on it? These are just some of the meaty issues Max and Mark De Grasse bite into (or should that be: ByteDance their way around?). From what you should do with your first three posts (that get boosted by TikTok) to unpacking the latest trends, Max's pragmatic advice opens up a world of TikTok ad content possibilities. Max Finn is the President of Unicorn Innovations and TDM's TikTok expert for our new Social Media Certification. His affiliated URLs are unicorntraffic.com (which will help you track your ad content across multiple SM platforms) and tiktokinsiders.com (which will help you fix your TikTok ads if they aren't working). Key Takeaways: 03:17 Investing in marketing to future generations by understanding now 06:05 Why parents are joining TikTok 07:27 Unpacking the TikTok metrics – over 90 minutes spent on the App per day! 08:42 The value of advertising your agency on TikTok 10:53 Why you need to be on TikTok as a consumer to understand how to create ad content 12:50 Appreciating the style of ad content that is being run on TikTok 15:12 Why the ROI on time to create effective TikTok ad content is so worthwhile 16:33 How long does it take to understand the App before you can start making ads for TikTok? 18:15 What should you do with your first three posts (that get boosted by TikTok)? 22:36 Learning to move beyond the recommended 'hacks' and become a good storyteller 25:00 What if TikTok gets banned in the US? 32:25 How TikTok feeds into other SM platforms in the buyer journey Connect with Max Finn: Unicorn Traffic - https://unicorntraffic.com/ TikTok Insiders - https://tiktokinsiders.com/ Instagram - https://www.instagram.com/maxfinn/?hl=en Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors: | |||||||
| 14 Mar 2022 | Creating an Army of Affiliates with Aurelien Amacker | 00:11:38 | |||||
People tell this entrepreneur he gives his affiliates way too much money, but he doesn’t care.
On today’s episode, host Mark de Grasse sits down with Aurelien Amacker, founder of Systeme.io, a simple, affordable all-in-one business-building tool for solopreneurs. What’s unique about Systeme is that affiliate sales make up 60-70% of their revenue. Aurelien has developed an affiliate program that’s unique for several reasons. 1.) Instead of a few big influencers, he has an “army” of 400-500 affiliates. 2.) He pays 40% in lifetime commissions. 3.) There’s a second tier on top of that one for promoting the affiliate program itself. It’s a brilliant business model and a win-win for everyone.
Listen in as Aurelien shares how he does it and why it works so well.
IN THIS EPISODE YOU’LL LEARN:
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OUR PARTNERS:
Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Mentioned in this episode: Generate Leads on Instagram via Automation Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions! | |||||||
| 01 Apr 2021 | EP146: An Inside Look at Scalable’s Digital Marketing Strategy with Matt Swan | 00:55:32 | |||||
What’s Scalable’s digital marketing strategy? In this episode, you get a look inside our interview with our very own Head of Growth and Digital Marketing at Scalable during our recent Certified Partner Training Day. Listen To Learn:
Our Partners: Get a Free Trial of Oribi and 20% off with code: DigitalMarketer RESOURCES MENTIONED IN THIS EPISODEThanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: Generate Leads on Instagram via Automation Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions! | |||||||
| 09 Dec 2021 | Why Fractional CMOs Are the Future of Digital Marketing with Casey Stanton of CMOx | 00:48:51 | |||||
The fractional CMO model is on the rise, and this is the best time in history to position yourself as that.
On today’s episode, host Mark de Grasse chats with Casey Stanton, founder of CMO Exponential, or CMOx for short. CMOx is a fractional CMO company. What is a fractional CMO, you ask? It’s someone who acts as the Chief Marketing Officer for your company, but they’re hired as an outside consultant or contractor. Casey believes that, in this post-Covid world, we’re living in a blue ocean for fractional CMOs.
Listen in as he explains how you can make more money, work less, and have more freedom with this unconventional CMO model.
IN THIS EPISODE YOU’LL LEARN:
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OUR PARTNERS:
Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!
Mentioned in this episode: [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions! Generate Leads on Instagram via Automation Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com | |||||||
| 24 Feb 2022 | What Modern Networking Looks Like in 2022 and Beyond | 00:04:06 | |||||
Business networking has changed so much over the past few years, but some of those old-school strategies are actually the secret to networking success today—and in the future.
In today’s bite-size episode, host Mandy McEwen asks the question: What do you think of when you hear the phrase “business networking?” Do you think of the glorious pre-Covid in-person networking events or… Zoom? Networking is all about authentic relationships. How do you build real win-win relationships online? And how do you maximize those relationships so you always have an endless pipeline of real prospects?
Listen in for tips, tricks, and tools you can leverage to make it easier to connect in genuine ways that will genuinely help your business.
IN THIS EPISODE YOU’LL LEARN:
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
OUR PARTNERS:
Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Mentioned in this episode: [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions! | |||||||
| 25 Jun 2020 | EP106: 6 Steps to Building Trust as a Leader with Jeff Mask, Head of Leadership at Scalable.co and Founder of Mask Principles | 00:51:21 | |||||
When a leader is doing a great job, it’s incalculable the impact they can have on their business. But, what actually defines a great leader? In this episode, Jeff Mask, Head of Leadership at Scalable.co and Founder of Mask Principles, helps to uncover and demystify one of the most important aspects of leadership - building trust -- and how crucial it is to stop fearing our failure (and success!). RESOURCES MENTIONED IN THIS EPISODEThanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions! | |||||||
| 21 Oct 2021 | 5 Keys to Naming Your Brand with Stephanie Nivinskus | 00:39:39 | |||||
There are few things more important than choosing the perfect name for your brand.
Stephanie Nivinskus knows how to pick the good ones. She has been writing and telling stories since she was 11, and in 2009, she launched her company SizzleForce Marketing (great name, right?). They provide marketing services for small businesses and also teach/train people how to market on their own through their SizzleForce Marketing Academy. In today’s episode, Stephanie sits down with host Jenna Snavely to talk about all the things you need to consider if you want your brand name to be awesome.
Listen in for some expert tips (dos AND don’ts) for choosing an unforgettable and evergreen name for your brand.
IN THIS EPISODE YOU’LL LEARN:
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
OUR PARTNERS:
Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Mentioned in this episode: [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions! Generate Leads on Instagram via Automation Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com | |||||||
| 14 Dec 2023 | How to Successfully Close on your Follow Up Calls with Gabriel Vangelatos | 00:26:26 | |||||
As a digital marketer, agency, or solopreneur, how do you follow up on sales? With the rise of AI and how we seem to be automating just about everything, the personal connection we have to our clients is almost all we have left. Having a people-focused, authentic approach to a client starts with an appreciation of where they are at in their sales journey. Statistically, 95% of converted leads are only reached by the sixth call attempt. So there's plenty of time to provide a potential client with the right information to help them make their decision. Gabriel Vangelatos is the Founder of Before The Rise Inc., an agency owner who is very involved in the DigitalMarketer community and someone who understands that not everyone can be sold at the way someone is trying to sell to you something at that time. Some clients need to lead in their research, while others need to be presented with a chocolate foot (so that you can get your metaphorical foot in the door!) to break the ice and close the follow-up sales call. Today's informative chat centers around just how you should approach the follow-up - from text messages to video calls, and from CRM software to the common mistakes agencies make when trying to close a sale too soon. Learn why you need to make extra calls, what it can do for your business, and just how to get your chocolate foot in the door as we keep the Lifetime Value of our Customers in mind. Please join us. Gabriel Vangelatos is the Founder of Before The Rise Inc., providing cutting-edge solutions to increase your sales by more than 40% in just 3 months. Find out more at https://beforetheriseinc.com/ Key Takeaways: 01:50 How was Gabriel able to focus on follow-up opportunities? 05:22 Appreciating your customer's 'learning journey' and not pushing the sale too soon 08:06 Believing in your product before you sell it 10:58 Weekly drip? Phone Calls? The chocolate foot? What's Gabriel's preferred follow-up method? 14:18 Are there better clients than others relative to how long they take to sign? 16:25 Using CRM and your contact lists for maintaining client contact 18:30 How to use a video message effectively when reaching out to a client 21:06 What to do when you make a mistake with a client follow-up
Connect with Gabriel Vangelatos: Website - Before The Rise Inc - https://beforetheriseinc.com/ LinkedIn - https://www.linkedin.com/in/gabev316/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors:
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| 26 Mar 2024 | Are You Adapting to the AI Era or Getting Left Behind? Guest: Steve Rossmann | 00:39:55 | |||||
Will AI make human marketers obsolete? Or will it open up the future of marketing education and strategy? Mark de Grasse sits down with longtime CMO and marketing professor Steve Rossmann to explore the rapidly evolving landscape of marketing. From the impact of AI and technology to the changing mindsets of the next generation of marketers, to teaching students to embrace failure along the journey, no topic is off limits. All these, and much more, in the episode! Key Takeaways: 01:46 How universities are adapting to AI in marketing education 03:57 Why students struggle to define what marketing really means 05:09 Why passion matters more than paychecks in marketing 10:06 Taylor Swift as the model of a great marketer 15:50 How AI is changing leadership roles in businesses 22:24 What the young generation needs to become marketers 26:15 Learning to embrace failure (in work and in life) 26:25 The problem with instant gratification and short attention spans 36:06 The future of VR/AR and the role of AI Connect with Steve Rossmann: LinkedIn - https://www.linkedin.com/in/srossmann Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors:
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| 21 Jun 2022 | Increasing Your Website Conversions 100% with Michael Buzinski | 00:49:22 | |||||
Michael Buzinski is a lifelong entrepreneur, digital marketing thought leader, and best-selling author who was dubbed a “visionary marketer” by the American Marketing Association. Michael sits down with Mark to discuss the simple (but overlooked) ways to improve your conversions! Connect with MichaelMake Your Web Presence Buzzworthy Buzzworthy Integrated Marketing | Facebook OUR PARTNERS:
Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review! Mentioned in this episode: [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions! | |||||||
| 21 Sep 2023 | Crafting a Memorable Brand with Stæven Frey | 00:56:02 | |||||
How do we understand our brand strategy so that we can go after (and achieve) our business goal, using our brand to do it? There's a science to successful branding that is employed to great effect by Fortune 500 copies and the world's most well-loved brands. This science is available to small and medium-sized business owners too. As digital marketers, it is imperative to roll out our marketing initiatives having given thought to whether or not we have a strong brand foundation underpinning our brand. For Stæven Frey, building your brand is like building a pyramid where your brand is safely housed in the center (like King Tut), and you have a solid structural foundation to begin with. Remembering that the goal is to create 'top-of-mind-ness' by creating memories and addressing perception to shift behavior, there are at least 30 distinctive brand assets you need as part of your strong foundation before you can truly build your brand. Uncover a common sense approach to utilizing distinctive brand assets to build your brand that can be adopted even if you don't have a big marketing budget. This conversational journey with Stæven and Mark will leave you feeling inspired in simple ways to make your brand easier to buy and get noticed as they discuss branding 'no-nos', the importance of doing your research, when to call in a trademark lawyer, how to assess your category norms, and more. Increase the mental and physical visibility of your brand with BrandScience™ today! Stæven Frey is the chief brand scientist at Quantum Branding and he is super passionate about helping everyday companies without the big budgets of Coca-Cola figure out their brand assets and apply a simple scientific methodology to assess and articulate your brand's most distinct characteristics. This episode builds off of a previous episode of DigitalMarketer where Stæven laid out the principles of his BrandScience™ Checklist by taking us on a journey of appreciation of the '7 Elements of Sensory Branding'. https://podcasts.apple.com/us/podcast/unleashing-the-power-of-brand-science-in-business/id1397898498?i=1000623022400 Key Takeaways: 02:11 Understanding marketing as an activity to promote functional trade 05:00 A simple definition of branding: "Recognize Me!" 07:19 Utilizing distinctive brand assets to build your brand 11:35 Achieving the goal of having 30 distinctive brand assets 15:00 How to roll out the 7 elements of sensory branding 19:08 Appreciating the value of doing research before you design your brand 25:44 Assessing your category norms 27:29 What does it look like to integrate your findings and synthesize what you've found? 31:40 Positioning your brand at the center of the pyramid 37:00 Identifying your main distinction points 40:17 How do we start to add brand assets as we build our brand? 44:52 Watch out for making false claims and using generic marketing terms to be unique 47:25 Recapping the brand laws of growth 50:28 How to shift from 'survival mode' to 'thriving and growing mode' Connect with Stæven Frey : Website - https://www.quantumbranding.agency/ 02 Jun 2022 | E-Commerce Strategies for 2022 with Scott Cunningham and Simon Trafford | 00:23:55 | | ||||
Are you keeping up with the ever-changing trends in eCommerce? Is your brand ready for the future of online selling? In today’s episode, host Mark de Grasse talks to Scott Cunningham and Simon Trafford from Social Lite, a leading Shopify partner and top-notch eCommerce marketing agency. Scott and Simon are our subject matter experts for the brand-new e-commerce certification. eCommerce is changing. Buyers are adopting new buying habits and businesses now have to develop new strategies to meet the needs of the post-pandemic buyer. The good news is that there have never been as many eCommerce opportunities as we’re seeing right now. On the flip side, competition is also at an all-time high. So how can you level up and stay ahead of the competition? Tune in as we discuss what is going on in the eCommerce space, why we created a brand-new eCommerce certification, and how you can prepare for the future of online selling. IN THIS EPISODE YOU’LL LEARN: [01:42] Post-Pandemic eCommerce: Is Your Brand Ready? [05:22] What to Expect From The New Ecommerce Certification [07:40] How to Differentiate Your Brand In a Crowded Marketplace [11:09] How to Work Out Your Ideal Customer Avatar [13:03] What is Customer Research and Why is it Important? [15:40] Who the New eCommerce Certification is Designed For [18:17] Why You Need to Set Up an Online Store, If You Haven’t Already LINKS AND RESOURCES MENTIONED IN THIS EPISODE: OUR PARTNERS:
Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Mentioned in this episode: [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions! | |||||||
| 10 Sep 2020 | EP117: Writing a Winning Sales Page with Founder of Magnetic Messaging Anna Powers | 00:48:29 | |||||
One of the most highly sought after skills in marketing is copywriting—it’s the magic on a sales page that creates a successful campaign. In this episode, founder of Magnetic Messaging Anna Powers explains how to write a winning sales page. She explains why sales page copy matters so much, how to paint the picture of their future (thanks to your products!), choosing the right launch strategy for your business, and more. RESOURCES MENTIONED IN THIS EPISODEThanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions! Generate Leads on Instagram via Automation Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com | |||||||
| 21 Oct 2022 | Local SEO Secrets Strategies for 2022 with Daniel Molina | 00:32:55 | |||||
Localized advertising is expensive. But why is it so effective, especially when done right? On today's episode, host Mark de Grasse sits down with Daniel Molina to discuss localized advertising. Daniel is the owner of Red Palm Studios, a well-seasoned agency that manages millions of dollars in ad spend, specifically in the local advertising niche. He explains that Google's local advertising has really enhanced the way small businesses run ads. If your messaging accurately reflects the local market, you become unstoppable. However, if you don't understand the local audience, you lose the crucial foundation for building a reputable brand. Tune in to learn why localized advertising is effective, as well as the 4 action items guaranteed to help you rank on Google's first page. IN THIS EPISODE, YOU'LL LEARN:
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| 29 Nov 2022 | The Turning Point: Leveraging Ecommerce Strategies To Succeed In Business with Kira Goller | 00:26:05 | |||||
If the core principles of marketing never change, what's stopping you from creating replicable success for your clients? On today's episode, host Mark de Grasse sits down with Kira Goller, the National Sales and Marketing Director of Smart Underwear - a company that was started in 2018, doubled its revenue in 2020, doubled again in 2021, and looks set to double again in 2022. Tune in to hear Kira share how she used the marketing frameworks and blueprints from Digital Marketer to scale her business from a garage startup to a global brand. Discover the methods she used to attract, convert, and keep customers coming back for more. IN THIS EPISODE, YOU'LL LEARN:
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Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review! This Month's Sponsors:
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| 31 Mar 2023 | Niche Business Podcasting with Ben Albert | 00:36:22 | |||||
What would you do if you had to pick yourself up from your bootstraps and start over again in business, all on your own? Ben Albert was in that position — and he’s today’s guest on TDM, talking with host Mark de Grasse about how he built a new marketing business using the podcast model. Ben is now the owner and founder of Real Business Connections, a marketing business involving podcasting. He found himself furloughed during the pandemic, and so he reached out to his high school alumni on LinkedIn and invited them onto his show. He grew an audience and a list of impressive testimonials, as well as providing himself with a salary, in one short year. His journey into the business of podcasting is a simple story about doing the work and being humble when you’re doing it. And, if you do want a smart ‘cheat,’ start local, and then grow from there. And when you look back and realize that you’ve done it all on your own, remember that no, you didn’t in fact make the bootstraps, and there’s a pool of knowledge always there for you to continue to tap into. Real Business Connections is Ben Albert’s business – and the name of his podcast. He interviews executives, entrepreneurs, convicts, behavior scientists, sales trainers, wellness experts, and more. Ben believes it’s his role to extract the best nibbles of wisdom from these experts so he can compress decades of wisdom into minutes for his listener. Key Takeaways: 02:58 The benefits of local focus for podcasting and content creation 04:40 Finding a Rochester business podcast niche 06:00 Doing the work as a marketer when you’re just getting started 09:20 Why focusing locally is the easiest cheat you can do 13:06 The benefits of a controlled environment (your podcast space) 15:47 Ben’s technique for collecting testimonials 21:44 When to ask a guest for a review 25:10 Are you really doing it on your own? 27:53 How the Five Frameworks can help you 30:30 Fun and fulfillment as core values Connect with Ben Albert: Website - https://realbusinessconnections.com/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors:
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| 04 Nov 2021 | Leveraging Done-For-You Funnels with Zenovia Andrews, CEO of Maxout Marketing Agency | 00:25:16 | |||||
Fully-automated money drip funnels are an amazing lead generation tool, and they’re especially valuable in a post-Covid world.
Zenovia Andrews is the CEO of Maxout Marketing Agency, and she’s passionate about giving her clients a visual representation of how they’ll generate money in their business. In this episode, she sits down with Erin MacPherson, General Manager of Scalable.Co, and isn’t afraid to get super personal and tell it like it is. “It’s too much work to try to be someone other than who you are,” Zenovia says. “As long as we’re honest and true to who we are, people will connect with us. I don’t know any other way to be.”
Listen in as she shares some valuable advice on being bold, being you, and putting money in the bank.
IN THIS EPISODE YOU’LL LEARN:
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Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Mentioned in this episode: Generate Leads on Instagram via Automation Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions! | |||||||
| 23 Jan 2024 | No-Code Solutions for Digital Marketing Success with Lucas James | 00:27:46 | |||||
Have you heard of No-Code, the software development approach that allows you to effortlessly build an app with simple drag and drop? This is great news for digital marketers looking to execute their ideas without waiting months for their coder to get back to them. Getting your hands dirty as you build your own software solution also keeps you connected to the problem you're solving. Not only can you control the iteration process, but you also know what you're talking about when it's time to sell your app to your clients. Lucas James is the CEO and Co-Founder of Twiz, pioneering No-Code app building and proving to us today that the future for digital marketers doesn't mean fearing coding complexities. The barrier for entry has been removed as we learn how to embrace AI and no-code and develop software that we can scale and sell, rather than getting stuck in the ideation process, and relying on someone else to do the backend. It's time for us as digital marketers to get our hands dirty - even if it is just drag and drop! You can find out more about Lucas James and the work he does at Twiz by visiting twiz.io Key Takeaways: 01:30 What is No-Code? 03:54 The joy of controlling the iteration process 07:00 How does Lucas's product work? 08:25 "Self-usage": building stuff based on a process you have complete knowledge of 10:26 The future of digital programming 13:58 When will marketers be able to offer this software as a service? 15:52 Having a direct connection between the problem and the solution 18:00 Building and scaling a software product: keeping the end in mind 19:13 From ideation to execution using No-Code 23:58 How the barrier to entry to code with AI has been removed Connect with Lucas James: Website - Twiz Blog - https://resources.twiz.io/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors:
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| 21 Feb 2022 | Actually Seeing Results from Repurposing Your Content with Lindsay Tjepkema | 00:31:41 | |||||
There’s a reason why every enterprise seems to have a podcast these days. Actually, there are a lot of reasons.
In today’s bite-size episode, host Mark De Grasse sits down with Lindsay Tjepkema, CEO and co-founder of Casted, to talk about using podcasting as a b2b marketing strategy. “People are made for connection,” Lindsay says. “It’s a basic human need which makes it a business need, because we’re trying to be more human. When you have an interesting conversation and invite people to listen in on it, people enjoy that.” And the great thing about podcasting from a content marketing standpoint is that it’s easy to splinter it and repurpose it across all your platforms in all kinds of ways, aka, amplified marketing.
Listen in for some valuable tips on using podcasts to help your brand become less siloed, more creative, and more connected to your audience.
IN THIS EPISODE YOU’LL LEARN:
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Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Mentioned in this episode: [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions! | |||||||
| 11 Oct 2021 | Episode 176: Choosing the Right Virtual Event for Your Business with Lisa Schulteis, Founder of ElectraLime Marketing | 00:29:39 | |||||
Events done right are engaging, trackable, replicable, and an incredible way to build your brand.
Lisa Schulteis, founder of ElectraLime Marketing, is an expert in event management. She helps people run virtual events in order to grow and scale their business, and she loves every minute of it. Her clients learn how to successfully replicate their events again and again, reutilizing assets to expand the reach of their message and grow their particular target market. She specializes in virtual events with high interaction, engagement, and networking opportunities.
In today’s episode, she sits down with DigitalMarketer President, Mark de Grasse, to talk about what it takes to run an event from start to finish—and then do it all over again.
IN THIS EPISODE YOU’LL LEARN:
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
OUR PARTNERS:
Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Mentioned in this episode: [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions! Generate Leads on Instagram via Automation Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com | |||||||
| 10 Feb 2022 | Creating an Avalanche of Clients with Aimee Montgomery | 00:27:43 | |||||
She started her agency in the middle of a pandemic and got 20 clients in her first month. How? In today’s episode, host Mark de Grasse sits down with Aimee Montgomery, founder and CEO of A Call to Thrive, a digital marketing agency that achieved instant success when it launched last year. Aimee is an expert at combining old school digital marketing knowledge with what’s new and hot today to create something that absolutely works for both herself and her clients. She’s got tips for podcasting, TikTok and YouTube videos, email marketing, membership programs, and more. Listen in to find out how you can replicate some of Aimee’s strategies in your business.
IN THIS EPISODE YOU’LL LEARN:
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Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!
Mentioned in this episode: [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions! | |||||||
| 18 Oct 2021 | TikTok for Business: How & Why? with Rachel Pedersen | 00:46:31 | |||||
If your business isn’t on TikTok yet, it’s not too late, but you need to move NOW.
TikTok isn’t going anywhere; it’s massive and is only getting bigger. This past week it surpassed YouTube in overall watch time. Every other platform is getting their development from TikTok right now—that’s a good sign you need to be paying attention.
Social Media Queen Rachel Pedersen might just know TikTok better than anybody out there. In today’s episode, she joins DM President Mark de Grasse to talk about her favorite things about TikTok (simple, easy to pivot, you can test quickly) and why you’ve got to get in NOW while there are still early adopter advantages of untapped potential to go viral.
Listen in for Rachel’s brilliant advice on getting started on this popular platform and some great tips for continued success.
IN THIS EPISODE YOU’LL LEARN:
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Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!
Mentioned in this episode: Generate Leads on Instagram via Automation Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions! | |||||||
| 21 Apr 2022 | Using Your Personal Brand to Build Your Agency with Jeff Hunter | 00:34:04 | |||||
Have you been hesitant to leverage your own brand to build your business? Today’s guest is going to set your mind at ease. On today’s episode, host Mark de Grasse sits down with Jeff Hunter, Certified DM Partner and founder of Savage Marketer, to talk about establishing your personal brand so you can become a recognized expert in your field. In this day and age, “experts” are a dime a dozen, so you’ll have to be diligent about putting in those 10k hours and then getting the word out about what you know. So often people think putting out consistent content is too much work, but it’s actually pretty easy. Over the past few years, Jeff has really focused on the spirit of collaboration and has worked with some incredible companies and publications. What gives him an edge is that he knows he has to just do 1% more than everyone else is doing—so that’s what he does. Listen in as Jeff shares how he’s leveraged his personal brand in some pretty amazing ways—and how you can do it too. IN THIS EPISODE YOU’LL LEARN:
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Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Mentioned in this episode: [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions! | |||||||
| 27 Apr 2023 | Social Media Marketing Made Simple with Rudy Mawer | 00:20:26 | |||||
What does your audience want? What platform are you posting on? And what are you really great at? These are the three key variables Rudy Mawer considers when creating online content. Rudy is a digital marketing strategist, helping companies scale effectively using social media marketing. He is in the studio and in conversation with The DigitalMarketer’s Mark De Grasse. Is Instagram a better place to grow your brand than TikTok? How do businesses combine paid advertising with organic content? And when should you boost your content? The answers to these and more social media marketing conundrums we’ve all mulled over are all covered by a social media whiz kid who is sharing his strategies and advice on how to grow your brand online. The future of Facebook groups and building your tribe, as well as what it takes to stand out from the crowd in today's overpopulated social media landscape is well articulated by Rudy Mawer ahead of his involvement with TDM. Rudy is also chatting about some of the materials he and TDM are using in the Social Media Certification course coming out in Q1 2023. Rudy Mawer is Living The Red Life (also the name of his podcast). As a celebrity marketer and social media marketing specialist, Rudy also invests in companies through his company, Mawer Capital, helping them scale. He is the CEO to multiple brands and companies and employs over 100 staff in his company. Key Takeaways: 00:57 Understanding how Rudy is 'everywhere' these days 01:58 What Rudy learned from DM 02:44 Are Facebook and Instagram dead? 04:10 How does Rudy balance paid advertising with organic content for a Facebook launch? 04:53 How Facebook Groups and communities are being pushed these days 06:05 Has there been a change in the cost of Facebook ads? 07:15 How to create valuable content for social media - Rudy's three key variables 08:34 How do you stand out from the crowd? 10:02 How did Rudy create the Red Life persona? 12:56 How to integrate boosting your content with your ads 14:31 Why should anyone use Instagram instead of TikTok? 16:10 What is Rudy teaching in the Social Media Certification course? Connect with Rudy Mawer: Instagram - www.instagram.com/rudymawerlife Facebook - www.facebook.com/rudymawerlife Twitter - www.twitter.com/rudymawer Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors:
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| 23 Nov 2023 | How To Use Email to Grow Your Customer Base with Big Jason Henderson | 00:36:37 | |||||
What does it take to make your email stand out from the crowd? Is it going straight to the Gmail Promotions folder, or worse yet, straight to Spam?!? Does email even still work? How familiar should I sound when I hit up my email list? And how do I know whether or not my emails are working?
Big Jason Henderson is an email marketing expert, here today to debunk some major email marketing myths and give us all food for thought before we hit send on that next email newsletter. Beware the marketers telling you that they're crushing it when all they're doing is spending hundreds of thousands on lead generation. Know your market and keep up with it consistently, even using AI to do the research if it's an industry that you don't keep up to date with naturally. Online 'best practices' are merely ‘pooled ignorances’ as we learn that copying what others tell you is working isn't always prudent. Good marketing requires executing the basics well, testing, and then staying consistent with your brand voice. Tune in and learn about split testing (images or no images, HTML versus plain text), and why ‘clarity is persuasion’ as we are reminded not to be afraid to be ourselves and have a one-on-one conversation with our customer that might well elicit an actual reply! Because that's a success you can measure. Big Jason Henderson is an Email Revenue Optimization Specialist at Breakthrough Email Marketing, responsible for $850 million in email sales. Find out more at emailrevenueoptimization.com. Key Takeaways: 01:24 How is email doing today? Understanding competition for the inbox 03:11 How do you make your email stand out? 04:22 Debunking some of the email marketing myths 07:28 Should you sound too familiar when you email? The Obama-era error 09:16 What content should you include in your emails? 10:26 Advice on how to stay in your brand voice 14:28 What is a good method of testing if your email is working? 24:58 Stop trying to scam Google! 25:46 How to make good email copy for your clients 29:40 Sending out a personal email before a promotional one 32:56 Debunking paid lead generation as true success
Connect with Big Jason Henderson: Website - emailrevenueoptimization.com Linkedin - https://www.linkedin.com/in/bigjason/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors:
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| 16 Jan 2024 | Understanding Human Experience Optimization as the New SEO with Amara Omoregie | 00:31:11 | |||||
Does the internet feel broken to you, or confusing even? How do we, as digital marketers, adjust to 'modern SEO' to get our clients noticed in a world where backlinks and directories just aren't cutting it anymore? Amara Omoregie has the solution for us, and in a way, it's already here under our noses. Search Engine Optimization (SEO) needs to become Human Experience Optimization (HEO) if we are to provide people with a viable alternative to asking their closed Facebook groups (dark social) for advice on a good plumber. The way that we do that, according to Amara, is by properly understanding Google's knowledge graph as well as 'schema' and structured data. And while your traffic might drop a bit, the quality of intentional searching for your brand will be better in the long run. Learn about natural link attraction and Rank Math as the perfect plugin to help you understand your SEO better in a conversation that will leave you super informed on where SEO is going. It's time to clean up the internet and for us all to feel far less out to sea in this sea of confusing search results that load far too slowly anyway to properly process! Amara is here to show us how. Amara Omoregie is the founder of amarareps.com, a company that provides a data-driven, humancentric approach to driving consistent, scalable revenue. Her company focuses on aligning sales, marketing, and customer experience for maximum impact and growth efficiency. Key Takeaways: 01:33 Why is organic traffic declining? 05:17 How SEO used to be versus how it is now 06:30 The value of natural link attraction for SEO 09:16 Understanding the evolution of Search Engine Results Pages 13:22 Why a reduction in traffic isn't necessarily a bad thing 15:10 Schema.org for better-structured data 18:17 Using the Rank math plugin to understand your schema 20:20 How AI is using structured data 23:15 How the search experience will soon mimic generative AI 24:54 Why we need to think about SEO in new ways (Human Experience Optimization) 28:04 Check out amarareps.com for more! Resources Mentioned: Rank Math - https://rankmath.com/ Connect with Amara Omoregie: Website - AmaraREPS - https://amarareps.com/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors:
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| 18 Nov 2021 | 3 Ways to Stand Out In Your Industry with Brian Pombo | 00:25:24 | |||||
If you want to be successful in today’s world, today’s guest says the name of the game is to make your competitors irrelevant.
In today’s episode, host Mark de Grasse sits down with guest Brian Pombo of the Off the Grid Biz podcast. Brian’s new book, 9 Ways to Amazon-Proof Your Business: How To Stand Out in Your Industry & Make Every Competitor Irrelevant, is based on things he learned over three years of podcasting. He shares his top 3 ways with Mark.
Listen in for tips on getting noticed by the market you’re trying to reach.
IN THIS EPISODE YOU’LL LEARN:
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Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!
Mentioned in this episode: [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions! Generate Leads on Instagram via Automation Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com | |||||||
| 04 Apr 2022 | Surprising Social Media Stats and How to ACTUALLY Get Results from Your Content with Shaina Weisinger | 00:22:05 | |||||
Do you know which social media platforms have the longest (and shortest) lifespans for a post? On today’s episode, host Shaina Weisinger shares some shocking stats about social media that will change the way you think about the content you post. Social media can feel impossible to keep up with due to its lightning-fast trends, changing algorithms, and never ending TikTok dances. It can be overwhelming to be as present as you know you need to be—and in ways that are actually going to be effective. Most of us aren’t Gary V with a huge team of people doing all the work for us. So how can we create constantly while also being mindful of what works best on specific platforms? Shaina says the key is repurposing content you’ve already made —and doing it with an informed focus on platforms where your audience actually is. Listen in for some expert tips on figuring out which content to use where, when, and how. IN THIS EPISODE YOU’LL LEARN:
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Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Mentioned in this episode: [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions! | |||||||
| 19 Oct 2023 | The Wizardry of Lead Forms with The Witch of Marketing, Reena Ayoub | 00:25:41 | |||||
How do you best utilize the lead form on Facebook and Instagram? Historically speaking, marketers have been known to avoid these, but today we have Reena Ayoub, CEO of The Witch Of Marketing, to show us how to increase our ad effectiveness and convert interest into sales using effective lead form communication. The days of complaining about Facebook owning your first-party data are over when considering that, for most of your clients, it’s an easier buy-in if the lead form is clear in its messaging and is not riddled with awkward automated responses. Plus, it's nowadays a far easier way to get started with an offer. Gone are the days of creating a landing page, integrating form and email marketing software, and creating your own drip campaign. Say goodbye to bots spamming you with offers on your own offer page. The advantages of lead forms on social media channels are plentiful and Reena clearly articulates lead form best practices, showing social proof, and industry-specific messaging in an episode of DigitalMarketer that will have you creating your own lead form from your Ad Pages account in no time! Reena Ayoub is The Witch of Marketing, helping businesses profitably get new customers, make more sales, and save a ton of time since 2014. Key Takeaways: 01:23 Why use built-in forms instead of redirecting people to your website? 05:00 Lead form best practices 06:57 How to be clear on your offer in a lead form 10:02 The importance of showing social proof 11:29 Appreciating the nuances of industry-specific lead forms 14:29 Effective, automated communication prompts 18:41 Beware the spam you get on your own website form! 22:39 Taking Action! Getting into your Ad page and creating your own lead form Connect with Reena Ayoub: Website - https://www.witchofmarketing.com/ -Schedule a Free Reading Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors:
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| 23 Dec 2021 | Marketing, Digital Marketing, and Hyper-Digital Marketing | 00:29:08 | |||||
The evolution of marketing has blurred the lines between traditional marketing and digital marketing—in a good way.
On today’s episode, co-hosts Mark de Grasse and Mandy McEwen talk about that evolution from where we were “back in the day” to where we are now. Add in the metaverse, and marketing is about to evolve in ways we never could have imagined.
Listen in as Mark and Mandy geek out about all things marketing.
IN THIS EPISODE YOU’LL LEARN:
OUR PARTNERS:
Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!
Mentioned in this episode: Generate Leads on Instagram via Automation Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions! | |||||||
| 26 Sep 2023 | Data-Driven SEO Insights with Enleaf's Adam Chronister | 00:23:32 | |||||
How much content should you be creating? And is that even the right question to ask? When it comes to planning your digital marketing campaign, it doesn't always pay to create content for content's sake. It goes without saying that you can have the best content in the world but it's useless if no one actually sees it! Adam Chronister is the Founder of Enleaf, an SEO agency that understands the importance of data in measuring your digital marketing efforts. This should be the starting point of your SEO journey. Adam recommends a gap analysis and competitor analysis to determine how many pages on a particular subject are indexed by Google and (with regards to your competition) ascertain how many incoming links they have coming into their site. By leveraging the data first, you've got a better shot at understanding your objectives, next, and then seeing results, later. And what that looks like is getting someone to your website and then keeping them engaged. Is it better to drill down on a particular subject and create Topical Authority by creating long-form content on a particular set of keywords? Or is it smarter to address a variety of related topics? Learn about the semantics of SEO and Adam's new Topical Authority AI tool as he and Mark make sense of the shifting tectonic plates of SEO in an AI Googleverse. Grow your business with a website that engages customers, highlights your value, and increases ROI using Enleaf. To find out more about the web development and digital marketing that Adam and his team offer, please visit the website linked below. Key Takeaways: 04:19 What is stopping Google from owning content by not directing people to a website? 06:37 Having the right conversation with a customer about creating original content 08:06 Getting people to your content, and then keeping them engaged 09:23 Understanding Topical Authority 12:49 Adam shares news on the launch of their Topical Authority AI tool 14:08 Appreciating semantics when it comes to keyword search 15:10 What is a good volume today for SEO? 17:35 Is it better to go broad and create lots of content or go more niche and generate topical authority? 19:25 Debunking content for content's sake Connect with Adam Chronister: Website - https://enleaf.com/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors:
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| 21 Mar 2024 | Cut Lead Gen Costs and Generate Better Cold Leads with AJ Cassata | 00:37:00 | |||||
You should NOT solely rely on Facebook Ads. You’ve likely already seen it happen to someone at this point. Facebook shut them out and now they can’t access their Ad Manager, their groups, nothing. AJ Cassata, co-founder of Revenue Boost, is on the show today to discuss how agencies can scale their business through cold outreach, specifically focusing on using LinkedIn and email for lead generation. There are limitations to relying purely on referrals and Facebook ads that could be shut down at any moment without notice. So constructing a repeatable system for generating cold leads is now more crucial than ever. Tune in to learn practical strategies for creating compelling cold outreach messages, the significance of niching down for better targeting, and the risks associated with dependency on social media platforms for business leads. Key Takeaways: 00:53 Pros and Cons of referrals for your business 03:58 Bulletproof your business with lead generation systems 07:17 Preparing your business for cold traffic (You have to make) 15:20 Acquiring emails through email scraping, and is it spam? 16:53 Maximizing lead generation with LinkedIn and Email (those are the 3 steps) 31:51 Launching a Mastermind: A new approach to business scaling Connect with Alexander Cassata: LinkedIn: https://www.linkedin.com/in/ajcassata/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors:
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| 29 Jul 2022 | Why You Can't Rely on Just Word-of-Mouth with Christian Banach | 00:32:30 | |||||
Relying on word of mouth for leads and new business is a losing strategy. Here's why. On today's episode, host Mark de Grasse talks to Christian Banach, an expert at helping businesses land 6 and 7-figure opportunities predictably. They discuss why relying on word of mouth for leads is not sustainable and what you can do to predictably attract new business without breaking the bank. Yes, it's 100% possible to build a business through referrals. But while you are waiting for satisfied customers to get your name out there, your competition is spending thousands of dollars getting the attention of everyone you're trying to reach. Tune in to learn why relying on other people to produce leads for your business is a massive mistake and what you can do to generate leads faster, predictably, and sustainably. IN THIS EPISODE, YOU'LL LEARN:
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| 30 Sep 2022 | Getting into the Minds of Your Customers with Josh Wilkinson | 00:33:45 | |||||
What is metacognition, and does it have a place in modern marketing? On today's episode, host Mark de Grasse sits down with Josh Wilkinson, the Founder of Ascend Ventures LLC, to talk about metacognition and its application to Marketing. Metacognition is essentially thinking about thinking. It's a fancy word for being aware of what you are doing and, more importantly, why you are doing it. As a marketer, no skill is more valuable than self-knowledge. And the more experienced marketers understand this simple fact: good thinking is expensive. But bad thinking costs an arm and a leg. Listen in to discover how metacognition can help improve marketing results. The goal is to get marketers to scrutinize their own thinking and understand what they know and don't know. IN THIS EPISODE, YOU'LL LEARN:
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| 07 Feb 2023 | Secrets to Connecting with the TOP 1% with Travis Chappell | 00:45:13 | |||||
Is a podcast still a thing in 2023? With over 400 million listeners worldwide, there's definitely room for one more podcast out there. Podcasting is here to stay and will continue to grow. So why not start your podcast today? One of the benefits of podcasting is the opportunity to build real connections who can help you grow your business. If you need help with creating content for your podcast, interviewing people is a great way to do it. But where do you find podcast guests? How will you get people to say YES? Today's episode will give you the answers and more cool tips on starting, growing, and eventually monetizing your podcast. The DigitalMarketer Podcast welcomes Travis Chappell, founder and CEO of Guestio. Travis also hosts the Build Your Network Podcast and Travis Makes Friends Podcast, which exemplifies his passion for building genuine relationships with people. Guestio is a software that allows you to find and book top-level talent to interview for your content, whether it’s a podcast, YouTube channel, or something else. Enjoy the episode! In this Episode: -01:30 Things that recession cannot take away from you -06:41 This is arguably the most important skill that any marketer can learn -08:40 How to get people ready to start a podcast -12:59 Tips on getting people on your podcast -18:19 Why you should stop doing pre-interviews -28:41 How to turn your podcast into a money-making asset -38:22 Nurturing the relationship with guests after the interview Resources: -Guestio: A Better Way to Find and Book Guests - https://guestio.com/ Connect with Travis Chappell: -Email - travis@travischappell.com (Mention DigitalMarketer in the Subject Line) -Website - https://travischappell.com/ -Facebook - https://web.facebook.com/traviscchappell -Instagram - https://www.instagram.com/travischappell/ -Twitter - https://twitter.com/traviscchappell Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ Linkedin: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors:
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This personal trainer made more in 10 days ($128k) than he did the entire previous year ($78k) when he took his company digital. On today’s episode, host Mark de Grasse sits down with Lanell Beckels to talk about making the switch from being a personal trainer at an actual gym to doing group coaching online. He and his business partner, Adam Lyons, scrapped his one-on-one model, systematized it, made videos, and launched. His offer: helping busy professionals look and feel better without daily workouts and without missing out on their favorite foods. The new business took off immediately, and he made more during the launch than he had the whole year before. Unlike his gym days, when he was putting in 12+ hours a day, this model is scalable and sustainable—and he has time for a life outside of training. Listen in for the inspiration you need to take your business online. IN THIS EPISODE YOU’LL LEARN:
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Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Mentioned in this episode: [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions! | |||||||
| 08 Jul 2021 | Episode 160: Hybrid Membership Communities & the Secret to Bringing Online Interactions into the Real World with Bethany Handy | 00:31:19 | |||||
Bethany Handy, the new Community Manager for DigitalMarketer Lab, has seen her share of communities done wrong over the years.
Where it’s just another avenue for sales and tactics, rather than a place for real feedback, constructive criticism, and a genuine desire to serve others.
In this episode, Jenna sits down with Bethany to talk about all things community—both online and off—and what you can learn from churches to build your community (regardless if your community has a religious focus or not). Entrepreneurship can be a lonely space, and having true connection and community with others is everything.
IN THIS EPISODE YOU’LL LEARN:
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Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, or TuneIn. Mentioned in this episode: [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions! Generate Leads on Instagram via Automation Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com | |||||||
| 14 May 2024 | Q4 Strategies - Sales and Marketing Collaboration with Mike Chudy | 00:28:32 | |||||
As we approach the end of the year, sales teams are feeling the pressure to close deals and hit their targets. But all too often, there's a disconnect between sales and marketing that can hinder success. How can we bridge that divide and ensure that both teams are working together seamlessly? In this episode, we're joined by Mike Chudy, a seasoned sales consultant and the founder of Austin Sales Consulting. Mike shares his insights on how sales and marketing can collaborate more effectively, especially during the crucial Q4 and Q1 periods. In This Episode, we'll explore: -Common challenges sales teams face in Q4, and how marketing can help overcome them -Effective communication strategies for sales to convey their needs to the marketing team -The top marketing assets sales teams need to succeed in Q1 -How to use analytics and customer feedback to refine your marketing collateral -The importance of regular sales and marketing integration meetings for alignment But here's the key takeaway: Sales and marketing alignment isn't just a one-time initiative. It requires ongoing communication, collaboration, and a willingness to adapt based on data and feedback. Doing this can set your team up for success not just in Q4 and Q1, but all year long. Key Takeaways: 00:43 Common Q4 sales objections 03:24 Role-playing: sales objection and strategies to close the deal 07:15 The importance of discovery and qualification in the sales process 08:07 Communicating sales content needs effectively to the marketing team 12:32 The power of short-form video in modern marketing 14:19 Using AI-powered avatars to create customized sales content at scale 17:49 Analyzing past performance to optimize future marketing efforts 22:45 Closing the loop between sales and marketing with customer testimonials 23:25 Establishing a regular cadence for sales and marketing integration meetings Connect with Mike Chudy: Website - https://www.austinsalesconsulting.com/ LinkedIn - https://www.linkedin.com/in/mikechudy/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors:
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| 13 Feb 2023 | Double Your Growth with the 5-Level Ad Domination Framework with EJ Saunders | 00:24:31 | |||||
Entrepreneurs and business owners are always looking for ways to improve, whether that’s offering better products or implementing more efficient processes. But before you invest too much into your business, make sure it’s the right time to grow. However, growth does not only mean higher sales volume. It also means having a deeper understanding of your client's journey and providing them with the best possible experience so they stay with you for a long time. So how exactly do you take your business to the next level? In today's episode of The DigitalMarketer Podcast, Mark speaks with Digital Marketing Strategist EJ Saunders. Tune in as they talk about weaving your marketing strategy around the different stages of the customer journey and taking your customer to the next level. EJ also shares how he managed to remove himself from his business operations and allow his team to work at their best while he focused on his zone of genius. EJ is a DigitalMarketer Certified Partner and the CEO of Blaze Digital Solutions, an outdoor industry marketing agency focusing on building profitable digital ad experiences through Google, YouTube, Facebook, and Microsoft Ads. Key Takeaways: 01:56 - How to take six months away from your business and accelerate your growth 06:20 - How EJ built the 5-Level Ad Domination Framework and the time it took him to build it 11:41 - The five levels of ad domination and how they work 14:57 - Tracking and retargeting through Facebook and other platforms Connect with EJ Saunders and Blaze Digital Solutions: Website - https://blazedigitalsolutions.com/ Facebook - https://web.facebook.com/blazedigitalsolutions Instagram - https://www.instagram.com/blaze.digital/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors:
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| 18 Jun 2024 | The Email Deliverability Mistake That Could Cost You - Big Jason Henderson | 00:38:07 | |||||
Imagine spending countless hours crafting the perfect email campaign, only to have it land in your subscribers' spam folders. It's a marketer's worst nightmare, and it's about to become a reality for those who don't take action. In this episode, Big Jason Henderson, the director of deliverability for Digital Marketer, shares crucial insights on the changes in email deliverability. Big Jason emphasizes the importance of authenticating all your email sources, including your ESP, membership site, shopping cart, and help desk. Failing to do so could result in your emails being blacklisted or sent straight to the spam folder. He also shares three free services that can help you monitor your DMARC reports and identify any unauthorized email senders using your domain. Don't let these email deliverability changes catch you off guard. Tune in to this episode to learn how to keep your emails landing in your subscribers' inboxes and avoid the dreaded spam folder. Key Takeaways: 00:57 What's changing in email deliverability 02:02 Why email providers are getting serious about spam 02:49 Examples of DNS authentication and common mistakes 04:40 SPF and DKIM Explained 07:00 Consequences of not meeting the new email deliverability requirements 08:46 Practical Steps for Authentication 11:55 How to authenticate your DNS records step-by-step 15:14 Why you need to authenticate every platform separately 17:52 The new complaint rate ceiling and how to stay compliant 19:08 Understanding Google Postmaster Tools and IP reputation 20:17 Managing email lists and engagement 22:23 Cleaning your email list 24:08 Finding the sweet spot for engagement 27:09 Where to find help for email compliance 28:08 Handling hard and soft bounces 31:10 Recap and final tips Connect with Big Jason Henderson Linkedin - https://www.linkedin.com/in/bigjason/ Website - http://emailinboxwarrior.com/ This Month's Sponsors:
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| 01 Jun 2023 | Creating Persuasive, Promptless AI-Driven Copy with Jon Benson | 00:31:05 | |||||
In the tsunami of open-source AI that has engulfed us all, who's riding the wave's crest with the right prompts to generate in-context learning from models like ChatGPT4 that creates effective copy? Arguably, it's Jon Benson, inventor of the VSL (Video Sales Letter) and founder of CopyPro, an AI-driven app that is so intuitive it promises that it will soon be promptless. Jon has been pioneering the art of copywriting in video content for the better part of his career and learning AI for the past six years. In today's episode of TDM with host Mark de Grasse, Jon is trumpeting the importance of copywriting and riffing on its evolution since Mad Men and its halcyon heydays. There is a vanguard he describes where brilliant, human copywriting meets eager-to-learn AI. Here, at this cutting edge, sits a quiet appreciation for the art and science of persuasion. A skill AI has yet to master. This is good news for copywriters that are out there, learning AI in the dark, figuring out how AI thinks through the structure of language, and so becoming ever practical and valuable for everyday folk like us digital marketers. Jon promises that the launch of his application is indeed going to be better than working in the mines of ChapGPT and other open-source AI apps that are just warp-speed predictive text engines, still lacking the finesse of people-powered persuasion. All of this makes for compelling TDM content and frankly, it's hard not to be persuaded by his passion, his perspective, and his prompt(less) arrival in AI copywriting country. This one's for all you diehard copywriters out there! Disclaimer: This copy was written by a human. Jon Benson is The Billion Dollar Copy Coach, the CEO of CopyPro.ai, and ChatVSL which promises to write persuasive, direct-marketing Video Sales Letters in under an hour. To find out more about what Jon does, visit copypro.ai and jonbenson.com. You’ll be sure to find great sales pitches, a love of words, personal music videos, VSL testimonials, and more. Key Takeaways: 01:18 How did Jon and Copy Pro get started with dissecting copy for AI? 03:30 How ChatGPT4 has flipped the switch on writing accurate copy 04:36 The advent of direct response copywriting 06:20 Appreciating the art and science of copywriting 07:44 Why (human) persuasion still matters 08:30 Why AI has a problem 'opening a loop' 10:06 Mad Men and direct response marketing 14:25 Why it's so important to be able to distill your copy 16:54 Why copy needs to be simple and persuasive with attention spans waning 19:15 Promptless AI and what BNSN will be able to do 21:40 How BNSN is starting with emails and then VSL 22:20 What is prompt creation going to look like for average folk? 28:00 Introducing Chat VSL Connect with Jon Benson: Website - https://go.copypro.ai/ Chat VSL - https://jonbenson.com/ LinkedIn - Jon Benson - Creator of CopyPro.ai - https://www.linkedin.com/in/jonbenson Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors: | |||||||
| 26 Dec 2023 | How to Write Your Next Book Using AI with Markus Heitkoetter | 00:23:11 | |||||
How can you use AI to write your next book? As we get to the tail end of a year that has been punctuated by the introduction of AI apps that assist us in our creative process, Markus Heitkoetter has turned to AI as his sparring partner to help him write his next book. A successful real estate investor with a few book titles already under his belt, Markus has not been afraid to gamify his writing process and hopefully save his editor some time in the long run by turning to AI for constructive, objective feedback. In this episode, we look at the specifics of AI software such as Claude and Elicit that are perhaps better suited for uploading big documents and checking your research as you fine-tune your own prompt engineering process. There's still a creative process to be had that needn't be as daunting as staring at a blank page trying to draw blood from a stone. If your next masterpiece is waiting inside you but you're afraid to let it out, perhaps this conversation will encourage you to get the creative juices flowing as you put pen to paper and create 'your best book yet.' Markus Heitkoetter is the Founder of RockwellTrading.com. A link to some of his previous book titles (written without AI) can be found below. Key Takeaways: 01:14 Why has Markus decided to use AI to write his next book? 03:35 Using Claude (AI) as your sparring partner to create a book brief 05:29 Using AI to get constructive feedback on your ideas 07:48 The joy of instant feedback (and how that improves your creativity) 12:30 Learning to 'gamify' the writing process 16:57 Using Perplexity AI for your research (and ELICIT.ORG) Resources Mentioned: Claude AI - https://claude.ai/ Elicit AI - https://elicit.com/ Connect with Markus Heitkoetter: Markus’s Books on Amazon - https://www.amazon.com/s?k=markus+heitkoetter Website - https://www.rockwelltrading.com/markus-up-close-and-personal/ Personal - Markus Heitkoetter - http://markus-heitkoetter.com/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors: | |||||||
| 17 Mar 2022 | Are You Focusing On the Wrong Things When It Comes to Getting Clients? | 00:14:03 | |||||
Social media has made tracking more complicated. If you’re only tracking quantitative data, you’re missing a very important piece of the puzzle.
On today’s episode, host Mandy McEwen encourages marketers to get with the times. Ten years ago, marketing was very SEO-focused, and social media was just there to make your brand look good, not to generate leads. But things have shifted. Just because you can’t always track your branding quantitatively doesn’t mean it’s not a huge part of ROI. You can’t underestimate the power of posting valuable content, building relationships across social media channels, and word of mouth. It’s the future of marketing. It’s also trackable. You just have to get creative.
Listen in as Mandy makes a compelling case for tracking qualitative ROI and practical tips for doing it well.
IN THIS EPISODE YOU’LL LEARN:
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Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Mentioned in this episode: [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions! Generate Leads on Instagram via Automation Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com | |||||||
| 21 Nov 2023 | How To Grow Your Instagram Account with Michelle Gifford | 00:33:15 | |||||
What does it take to grow your business with Instagram? Are you looking for likes, saves, or plain old follows? Michelle Gifford is the CEO of Michelle Gifford Creative and in one short year, she was able to grow her audience by gaining one hundred thousand new followers. Becoming a smart content creator on a platform such as Instagram (that's been around for a while now) requires more than just throwing hashtags into your daily posts and hoping for the best. The crux of the matter lies in respecting that as it’s matured, Instagram has become more of a search engine – with the algorithm as a matchmaker for your search needs. So if you want to get noticed, you're going to need to start niching down. Today's episode of DigitalMarketer is jam-packed with all the latest practical account-growing advice from Michelle, who was recently on a call with Instagram Head Office (perhaps even 'the algorithm' itself!') and is now graciously sharing her game-changing tips. Learn how to use Reels for attraction, carousels, and your feed as nurture content, when to use closed captions, and how many hashtags and keywords to include in your text as we learn to use the algorithm, not fight it. Is it time for your content strategy to change? Join us to find out! Michelle Gifford is an Instagram Strategist who will help you create a content strategy that makes you more money and more impact. Key Takeaways: 01:15 What happened to Instagram? Unpacking the frustration 02:50 Is it time for a strategy revamp? Niching down 06:45 What keywords should you include for the algorithm? 10:12 Should hashtags be in your captions? 11:19 When to use closed captions in your videos 12:33 Using Reels to grow your following 15:06 Using your feed as nurture and attraction content 18:27 How to make a good Reel 21:20 Should you research other people in your space to create better content? 24:15 How long should it take you to produce a Reel? 25:48 Unpacking the right KPIs for measuring your traction 28:16 How often should you be posting to grow your audience? Connect with Michelle Gifford: Instagram - Social Media Marketing | Michelle Gifford (@iammichellegifford) • Instagram photos and videos Website - Michelle Gifford creative Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors:
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| 03 Sep 2020 | EP116: Building a Digital Marketing Agency and Consultancy with founder and CEO of SiteGeek Steve Hooper | 00:45:34 | |||||
Building a digital marketing agency from scratch can be hard, but it’s possible (if anyone knows, it’s us!). In this episode, Steve Hooper, founder and CEO of SiteGeek.co.uk an award-winning digital marketing training agency and consultancy, shows us how he got his start in the digital marketing world. Steve explains how he built his agency and consultancy from scratch, gives us his timeless perspectives on business and life, and teaches us his biggest lessons from 25 years in the industry. RESOURCES MENTIONED IN THIS EPISODEThanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions! Generate Leads on Instagram via Automation Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com | |||||||
| 27 Jan 2022 | Going Viral on TikTok: How Jeff Hunter Got Millions of Views WITHOUT Doing Any Dancing | 00:32:33 | |||||
Who hasn’t dreamed of going viral? Did you know it’s an easier feat on TikTok than it is on any other social media platform?
In today’s episode, host Mark de Grasse sits down with Jeff Hunter, founder and CEO of VA Staffer (and rising TikTok star) to talk about the 3 things that will get you a successful following on TikTok. Jeff says it’s super easy to go viral on TikTok once (and tells us how he did it). But it’s very challenging to keep going viral without a system in place. The good news: he’s figured out that system and he’s generously sharing it with us.
Listen in for some great tips for getting off to a great start on TikTok and keeping that momentum going.
IN THIS EPISODE YOU’LL LEARN:
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Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Mentioned in this episode: [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions! | |||||||
| 28 Feb 2023 | Technological Advancements That Will Impact the Future of Marketing with James Bullis | 00:30:14 | |||||
What is the future of marketing? With the many technological tools available today, marketers have so many chances to optimize their marketing efforts. But such tools, like ChatGPT, do not negate the need for traditional marketing techniques that focus on consumer behavior. So a good marketer needs to start by understanding his customer and diving deep into the Customer Value Journey (CVJ), which is the foundation for a successful marketing strategy. In this episode of The DigitalMarketer Podcast, host Mark de Grasse interviews James Bullis, founder and CEO of Ventin Webmaster Solutions, which specializes in building websites that help businesses grow. James has over 25 years of experience in web design and development, and he understands the importance of websites in reaching your target market and achieving your business goals. Tune in and discover how going back to the basics of marketing while embracing new technology can work wonders for your business. Enjoy the episode! Key Takeaways: 00:50 - Can anyone really master the web? Why is James bringing back the “webmaster”? 07:00 - Discover the secret to effective marketing 12:14 - James talks about the process that went into rebranding his business, why he's switching to the subscription model, and how he's applying CVJ to his process 15:00 - How ChatGPT helped James create his vision statement and understand his customer 18:39 - Technological developments that have the potential to solve the big problems in this world 25:10 - Old School Marketers vs. New School Marketers 26:34 - A timeless piece of advice to anyone who wants to get into marketing Resources: -Breakthrough Advertising by Eugene Schwartz - https://breakthroughadvertisingbook.com/ -Time's Up!: The Subscription Business Model for Professional Firms by Paul Dunn and Ronald Baker - https://www.amazon.com/Times-Up-Subscription-Business-Professional/dp/1119893526 -Scientific Advertising by Claude C. Hopkins - https://www.amazon.com/Scientific-Advertising-Claude-C-Hopkins/dp/1453821082 Connect with James Bullis: Website - https://ventin.co/ LinkedIn - https://www.linkedin.com/in/jmbullis/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors:
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| 24 Jun 2021 | EP158: Successful Facebook ads in 2021 with Rudy Mawer | 00:34:03 | |||||
Connect with Rudy Mawer: LinkedIn- https://www.linkedin.com/in/rudymawer Instagram- https://www.instagram.com/rudymawerlife/?hl=en Facebook- https://www.facebook.com/rudymawer Website- https://rudymawerlife.com/ Our Partners: Start using Vidyard for free (AND get their 2021 B2B Video Trends Guide) Get a month of free blogging with BKA Content BotBuilder’s Free Training: How to Generate Leads and Revenue with an Automated Chatbot
Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, or TuneIn. Mentioned in this episode: [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions! | |||||||
| 21 Mar 2022 | Influencer Marketing and the Metaverse with Justin Kline | 00:25:04 | |||||
Are you ready, as a digital marketer, to make the transition to the metaverse?
On today’s episode, host Mark de Grasse sits down with Justin Kline, founder and president of Markerly, to talk about the basics of the metaverse and the impact it’s going to have (and is already having) on the digital marketing space. “We’re definitely reaching a new paradigm when it comes to marketing and economic topography,” Justin says. “It’s quite a fun, crazy world we’re living in.” Influencer marketing is quickly becoming a box you need to check in the marketing space, and you need to keep the metaverse in mind as you do so.
Listen in as Justin shares some important opportunities for small businesses to make an impact at the start of this new frontier.
IN THIS EPISODE YOU’LL LEARN:
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Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Mentioned in this episode: [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions! | |||||||
| 07 May 2024 | Navigating AI and Business with Adam Chronister | 00:41:18 | |||||
In a world where AI is rapidly transforming the business landscape, how can you stay ahead of the curve and thrive in the face of unprecedented change? Adam Chronister, CEO and founder of Enleaf, shares his insights on leveraging AI to streamline processes, boost efficiency, and unlock new opportunities for growth. Mark and Adam explore the potential future scenarios, including the rise of small, highly efficient teams executing vast amounts of work and the need for individuals to adapt their skills and mindsets to thrive in an AI-centric economy. In This Episode: - The impact of AI on job markets and the importance of adapting skill sets - Strategies for using AI to automate processes and boost efficiency - The potential for AI to level the playing field for small businesses - The importance of carving out time for creativity and innovation - Preparing for a future where lean, agile companies will thrive If you're a small business owner looking to stay competitive or a marketer seeking to harness the power of AI, this episode will provide you with valuable practical strategies for navigating the future of business. Key Takeaways: 00:52 The Chaos and Change in AI and business 01:26 The evolution of ChatGPT and its impact on user adoption 02:57 The future of work: AI's role in efficiency and layoffs 03:23 How AI is empowering non-developers 08:10 The role of AI in innovation and creativity 13:46 Strategies for staying up-to-date on AI advancements 20:02 The return of the in-person business 28:47 Future AI advancements 29:58 The lean business model: A new era of efficiency 36:30 Embracing side hustles and aligning passions Connect with Adam Chronister: LinkedIn - https://www.linkedin.com/in/adamchronister/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors:
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| 13 Dec 2022 | Unlocking Creative Potential And Maximizing Results For Creators And Businesses with Tevah El Emmet | 00:28:10 | |||||
What in the world is going on with Meta advertising? There is no better person to answer that question than one of Meta's former employees, Tevah El Emmet, "The Idea Man" and founder of Nspired Media. On today's episode, host Mark de Grasse and Tevah discuss the current state of Meta advertising and how marketers can maximize the full potential of Meta. Tune in to learn how marketers can get ahead by developing a culture of producing fresh content and using all available tools to drive customer results. Discover why Tevah believes the best marketers do not depend on one advertising platform for success. Instead, they test out everything and are never afraid of pivoting to something else. IN THIS EPISODE, YOU'LL LEARN:
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Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review! This Month's Sponsors:
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| 18 Apr 2023 | Prosperous Growth Through Partnership with Etan Polinger | 00:25:59 | |||||
Which clients do you enjoy serving the most? Because those clients are the ones you will invariably give your best to. Etan Polinger is the owner of Prosperous Media, a full-service digital marketing agency that, perhaps, bit off more than it could chew when Etan first started out on his own. Etan has since learned a thing or two about choosing which clients to work with you as you scale. Etan is chatting with Mark de Grasse today about the benefits of becoming a Certified Partner of The DigitalMarketer's Agency Accelerator Program. In particular, the structure and framework that concepts like the Customer Value Journey have provided Etan with as he revels in partnering with The DigitalMarketer. Discernment when it comes to niching down and working with the right clients on the right kind of projects is discussed, as is the authenticity that comes with having failed before and not positioning yourself to your clients as some kind of know-it-all guru. While immediate growth as an entrepreneur may be considered awesome to some, for others, the sudden scalability of your enterprise (particularly in the digital marketing space) creates its own new set of business challenges. The value of having a partner such as The DigitalMarketer is well articulated by Etan in this honest account of his success as well as the challenges that success has brought. Etan Polinger is the founder of Prosperous Media, a digital marketing company specializing in SEO, Search Engine Marketing, Lead Generation, Social Media Marketing, and more. Etan is enjoying increased success as a Certified Partner of The DigitalMarketer Agency Accelerator Program. Key Takeaways: 01:12 What happened? Etan's journey as an entrepreneur and then joining the Accelerator Program 06:32 Appreciating Etan's breakout moment: understanding the Customer Value Journey 09:26 Learning to let go of clients that you can't serve to the best of your ability 12:16 How does Etan plan and systemize his business future as he niches down? 16:00 Being in the right frame of mind to help your clients (having failed before) 18:44 Building a business model that is based on AI opportunity 22:45 Overcoming Imposter Syndrome so people will do business with you Connect with Etan Polinger : LinkedIn - https://www.linkedin.com/in/etan-polinger Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors:
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| 19 Dec 2023 | How to Create Personalized Emails at Scale using ChatGPT with Carlos and Tobias Noyes | 00:30:18 | |||||
How can you leverage AI to increase your email open rates? How about asking ChatGPT to curate a personalized email? All you need is a website and an email address and you're good to go. But can you do it at scale though? Brothers Carlos and Tobias Moyes have combined their coding and marketing experience to bring us ways to offer personalized products at scale. By scraping website and social media data, they can refine their ChatGPT prompts to create customized emails and subject lines, leading to an increase in email open rates by up to 50%. Mention of the word 'scraping' conjures up ideas of the dark arts of marketing and how companies are using our personal data to target consumers unknowingly. Today's episode explores that idea, arguing that our internet data has been ranked and organized using AI since the dawn of time anyway. As we get more hands-on with ChatGPT and its prompts, learning to embrace the disruption rather than ignore it (just like Carlos and Tobias did), there are increasingly more effective ways to engage with potential new clients that demonstrate that you're prepared to lead with a touch of personalization. Tune in to know how to amplify this so that you're sending out 10,000 emails and not just a few hundred. Their savvy approach to scaling one's marketing outreach using the tools of AI available to us all already is great food for thought as we appreciate the simple and approachable method of refined prompt engineering with a clear purpose. Key Takeaways: 02:13 Offering personalized products at scale 03:53 Deciding to be a part of ChatGPT's early disruption 06:19 The Beauty of Personalization at Scale 07:32 What is 'scraping'? How is AI using it? 09:18 Understanding the approach to working with clients 12:15 What you put in is what you get out: maximizing ChatGPT 15:18 Is there a follow-up approach to the cold emails? 18:50 Using LinkedIn instead of websites for client outreach 21:48 How does scraping prevention work? 24:23 The efficacy of using AI to increase your email open rate by 50% Connect with Carlos Noyes, PhD: LinkedIn - https://www.linkedin.com/in/carlos-noyes/ Connect with Tobias Noyes: LinkedIn - https://www.linkedin.com/in/tobias-noyes/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors:
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| 28 Apr 2022 | A Doomsday Clock that Will Make You a Better Marketer? | Interview with Dave Albano | 00:32:01 | |||||
A constant daily reminder that we only have so many days on this planet can help you make the most of each and every one. On today’s episode, host Mark de Grasse sits down to chat with Dave Albano, a DM certified partner, elite coach, and agency owner, about productivity tips and tricks. Dave has a doomsday clock, a death calendar, that serves as a visual reminder that our time on earth is limited. Without it, he says we tend to lose track of time, waste time, and spend our time on things that don’t matter. As a marketer, Dave is all about working smarter, not harder. He’s been designing his life for decades in such a way that he can do what he loves—being outdoors, running, climbing mountains, and literally stopping to smell roses. Listen in for some practical steps you can take to make the absolute most of your time. IN THIS EPISODE YOU’LL LEARN:
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OUR PARTNERS:
Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Mentioned in this episode: [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions! | |||||||
| 20 Jun 2023 | Improve your Opt-In Rate with Copywriter Ian Stanley | 00:40:55 | |||||
How do you turn cold traffic into hot buyers? Ian Stanley is the Founder of Almost Passive Income and he's getting over 80% conversion (almost unheard of) using a new case study. So, how's he getting such a great opt-in rate? Ian's 'secrets' aren't necessarily all that new, but they are important reminders for those digital marketers who sometimes want to believe that their new approach will work better. The advice begins with ensuring that your ad copy is similar to your offer's landing page. Congruency is a big buzzword for Ian and this continues with the personalized welcome email that arrives soon after you opt into the offer. And then the deal breaker is that you can expect to see results in a short six hours. TDMs Mark de Grasse and Ian Stanley are also discussing the importance of matching the medium to the message and finding congruent ways that they will actually buy. Again, it may seem obvious, but if they're watching you on YouTube, they're more likely to pay for a webinar than download an ebook. Learn about the value of other people's lists, the right way to go about creating effective ad copy that actually generates sales, why having a great offer that people want to buy in the first place, and Ian's 'chaos approach' to making new ads in this frank discussion that is all about getting your marketing fundamentals right before taking on the idea of ‘advanced fundamentals’. Ian Stanley is the Founder of Almost Passive Income. He is The $100M+ Email Copywriting Mentor and you can find him on Instagram if you're looking to make money sending emails or visit standupconversions.com. Key Takeaways: 01:51 Why do Ian's email campaigns work so well? 04:20 Shooting Instagram video ads with wild backgrounds 08:40 The importance of the offer and the welcome email 09:50 Appreciating congruency between the offer, the landing page, and the welcome email 12:50 What people opt-in for is what they tend to buy 18:30 What is Ian's approach for new clients? 21:20 Do you have something people really want to opt-in for? 26:35 Understanding the fundamentals before you try the advanced fundamentals 30:00 Mixing up the same ads with different guest actors (testing what works) 32:40 The chaos approach to creating new ads 34:50 Getting rid of your expectations before you publish 35:45 Why testing is so important - and building off of that Connect with Ian Stanley: - Website - https://standupconversions.com/stories9375923 - Instagram - https://www.instagram.com/almostpassiveincome/?hl=en - Ian’s Book - Confessions of a Persuasion Hitman: The Unusual Rules I Learned From Selling Over $100,000,000 of Products and Services Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors:
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| 15 Apr 2021 | EP148: Why an Affiliate Network Could Be Your Best-Ever Traffic Source with Amber Spears of East 5th Avenue | 00:38:28 | |||||
When you tap into a network of partners and affiliates, you’ve ultimately found a new source of traffic. In this episode, Amber Spears, founder of East Fifth Avenue and Traffic Tribe shares her expertise with us to show us what is and isn’t considered affiliate marketing. With so many platform changes in the digital landscape, affiliate marketing is a great source of new potential buyers to tap into—and this episode will show you how to get started. Listen To Learn:
Our Partners: Save $700 on your Ad World 2021 Ticket! Build Your eCommerce Website on Wix Get a Free Trial of Oribi and 20% off with code: DigitalMarketer Use Autovation.io for Done-For-You (DFY) Marketing Automation Power Your Profits (the FREE ebook!) Reimagine What Your Agency Can Accomplish with WIX RESOURCES MENTIONED IN THIS EPISODEGet 50% off the Traffic Tribe Membership with promo code DigitalMarketer Download The Know Your Numbers Guide (Free!) Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions! Generate Leads on Instagram via Automation Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com | |||||||
| 15 Jul 2021 | Episode 161: Engineering a Pitch Perfect Million Dollar Webinar with Jason Fladlien | 00:29:43 | |||||
Webinars can be a great way to overcome objections in real-time, get an influx of quick cash, or explain a more complex product or service. Jason Fladlien, Chief Strategy Officer and co-founder of Rapid Crush, Inc., delivered a power-packed 4-hour webinar to our DigitalMarketer Lab community recently, and we’re sharing the highlights in this episode.
Jason has been called “one of the top 5 living marketers on the planet” and it’s no secret why. In these clips, he succinctly shares what we’ve been doing wrong, how to do it right, and breaks down a successful webinar into simple steps anyone can follow. Listen in and learn from the absolute best!
IN THIS EPISODE YOU’LL LEARN:
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OUR PARTNERS:
Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, or TuneIn. Mentioned in this episode: [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions! Generate Leads on Instagram via Automation Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com | |||||||
| 17 Dec 2020 | EP131: How To Break Into High-Ticket Offers with Dave Albano of Joza Marketing | 00:45:01 | |||||
Scared to raise your prices, but know that it’s time? This week’s guest is going to put your fears at ease. In this episode, founder of Joza Marketing and ELITE Coach Dave Albano talks about how to break into high-ticket offers, why it doesn’t have to be scary, and gives you a peek into his strategy sessions with his clients. RESOURCES MENTIONED IN THIS EPISODEThanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: Generate Leads on Instagram via Automation Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions! | |||||||
| 07 Jan 2021 | EP134: How To Create High-Converting Content with The Scalable Agency’s GM Erin MacPherson | 00:21:01 | |||||
This week I’m giving you a listen to Erin MacPherson’s latest content workshop inside Lab. As the General Manager of Scalable, Erin is the captain of our content ship. I’ve pulled out some of Erin’s teachings that can help you create high-value content in 2021. Learn where each type of content fits in the Customer Value Journey, how to train your team to understand what makes viral content so ‘sticky’, 2 exercises to hone your content skill (or your teams), and more. RESOURCES MENTIONED IN THIS EPISODEMade to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath How To Train Your Content Creators To Create Viral Content Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.
Mentioned in this episode: Generate Leads on Instagram via Automation Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions! | |||||||
| 06 Jun 2023 | A Copy Blueprint for Long-Term Marketing Success with Jon Reyes | 00:33:35 | |||||
Is there a simple, proven approach to copywriting that can be integrated successfully into marketing campaigns and then automated ad infinitum? Jon Reyes believes there is. Jon is the owner of Copy Blueprints.com and he has built a tried and tested system around copywriting that is cohesive with your marketing plans. It comes down to three simple strategies: marketing and writing for conversions, marketing and writing for your brand voice, and marketing and writing to give insanely good value to your audience. Sure, this does differ, as health and wellness strategies will differ from entrepreneurial and personal growth advice, but ultimately it boils down to these three approaches that, once grasped, can be automated (forever!) So, if your influencer is big on brand voice, you focus on that. If your product is strong, you focus on conversions. But what happens when an influencer plateaus? Do they reveal personal details about their lives and show their imperfections to grow their audience? What about products like Apple that attract and repel? Is direct marketing effective and how does Jon evaluate a company's efforts through his systematic approach? Today's TDM is a lesson in brand voice (how you want to be portrayed versus what your audience reacts to) and provides answers to the questions above. It is a timely reminder of the importance of consistent messaging in your copy-driven marketing. From working with marketing masterminds to 'up and coming gurus', Jon has seen it all and stands by his experience. Making money and satisfying your clientele is an easier juggling act with Jon's copywriting blueprint for success. Jon Reyes is a freelance copywriter, CRO specialist, and the owner of Copy Blueprints.com Jon is responsible for multiple 8-figures in sales for health and wellness experts, influencers, and info-marketers. He has built an entire system around copywriting that is cohesive with your marketing plans. Get the tried-and-tested "Shortcut" to a 6-Figure Income as a part-time copywriter by visiting www.copyblueprints.com and see how transforming "The Written Word" into measurable, explosive profits can rock your world. Key Takeaways: 01:10 What does a cohesive approach to copywriting look like? 03:10 What are some examples of how Jon's approach has worked? 05:10 What happens when an influencer plateaus? 06:50 How does Jon measure direct response marketing campaigns? 08:40 The value of marketing consistency 09:35 How do you describe a brand voice? 12:35 Is your brand 'pretending'? Be genuine! 13:55 How do you translate an authentic voice into conversions? 15:35 Why influencing can become a lazy popularity contest 18:10 What happens when you go for conversions too aggressively? 19:35 How to create a value message that keeps your customers for a long time? 24:20 How to pinpoint your values – and then scale quickly Connect with Jon Reyes: Website - Copywriters' Masterclass | Rockstar Conversions - https://www.jonreyes.net/6-figures Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors: | |||||||
| 29 Feb 2024 | The Future of Full-Stack Marketing with Jake Madoff | 00:41:53 | |||||
Are they still spying on us? Where is the price of ads going? How do you split an omnichannel marketing budget? And how do you deliver your client bad news after a campaign has been tested? So many questions! Today’s guest is the young Jake Madoff, a full-stack growth marketing expert here to answer them for us and share his insights on everything from the future of SEO to the future of paid advertising. There’s a full-stack, omnichannel approach to today’s episode as we cover just about everything that’s going on when it comes to the latest digital marketing trends and what’s working out there as clients tighten their belts and expect immediate results. Is there a better way to get clients to be more patient? Tune in to find out about Jo’s 90-day client report-back strategy. Plus, there are some great insights on working with influencers on TikTok through talent creative networks. Please join us. Jake Madoff specializes in paid social, paid search, OTT, Amazon Ads, programmatic Ads, SEO, and CRO. He has led growth at three multi-million dollar startups, founded three startups, and has been featured on all major growth marketing platforms for his work in growth marketing. Key Takeaways: 01:55 Jake’s background in full-stack marketing 06:03 Social selling channels as a new trend 07:40 When to use TikTok (conspicuous consumption) 08:47 Combining paid advertising with organic content 10:27 The Future of SEO 11:45 Where is the price of ads going? 14:00 How do you split an omni-channel marketing budget? 16:25 Jo’s tried and tested 3 months testing strategy 21:24 Unpacking the available click attribution models 23:25 How to deliver bad news to a client when reporting on a campaign 26:50 Experimenting with TikTok ads 29:44 How many variations on ads are recommended? 31:00 Working with influencers on TikTok (through talent creative networks) 32:52 Are they spying on us? Understanding layered tracking 35:33 Evergreen advertising principles that can withstand tech compliance Connect with Jake Madoff: Website - https://jakemadoff.io/ LinkedIn - https://www.linkedin.com/in/jake-madoff-8a191070/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors:
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| 05 May 2022 | 9 Things You Didn't Know You Could Repurpose for Social Media | 00:14:15 | |||||
We all know about repurposing podcasts and long form video for social media, but what other sources are we overlooking that are literally right in front of us? On today’s episode, host Shaina Weisinger shares a list of 9 unexpected things you should totally repurpose, but have somehow flown under your radar. This is stuff almost everybody has created in the past and has forgotten about. Creating content specifically for all the different social channels is tough. The best, most savvy way to make sure you’re filling that social media content calendar every week is to find those hidden nuggets of content that are simple to repurpose if you have the right tools. Listen in for some simple (but brilliant) tips that will save you all kinds of time and effort. IN THIS EPISODE YOU’LL LEARN:
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Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Mentioned in this episode: [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions! | |||||||
| 11 Apr 2023 | SEO Content Creation Using AI with Dennis Yu | 00:52:48 | |||||
How is the world of SEO being shaped by the introduction of AI into content creation? And just how many search results can there possibly be for the best donuts in Georgetown, Kentucky? Mark is combining some of his newfound enthusiasm for AI with some of his old-school skepticism for Google's SEO and asking Dennis Yu, the CEO of Blitzmetric, to weigh in on the debate about where the SEO industry is headed. Should SEO businesses pivot to content creation? Are you using your social media platform as content creation that feeds the search engines with the right 'signal'? And is search even on the increase in recent years? From his time at Yahoo, to his vast experience in the SEO and digital marketing industries, Dennis is expertly equipped to remind us that, for now, good content still wins, and that perhaps the best way to create good content is by collaborating with other established people in your industry.
Learn about Google's new content policy, how to change your search results by logging off first, and the right prompts to feed your ChatGPT when crafting content – all in this fascinating episode of The DigitalMarketer. Dennis Yu is the CEO of BlitzMetrics, a digital marketing company that partners with schools to train young adults. They offer courses, implementation, and consulting. He is also the host of the CoachYu show, a digital marketing certification program that partners together with industry professionals such as doctors, engineers, and teachers where people can get trained and have a job at the same time. He is joined by Jacob Hastings, the Director of Analytics for Blitzmetrics Key Takeaways: 02:40 Appreciating Google's new content policy, EEAT 06:50 Learning smart ChatGPT prompts 14:20 'PAA' (People Also Ask) – how the shape of search is changing 18:06 Are people searching less nowadays? 22:00 Why searching through your own profile will yield different results 25:00 Is Google's SEO system broken? 30:12 Can we keep creating content through keyword optimization? 34:30 Can SEO emulate TikTok in terms of showcasing what you like? 39:30 Can Google come up with an AI that people can use and will trust? 41:34 What practices should you change to ensure your content still gets found? 44:00 Is it risky to provide Google with too much of your personal content? Connect with Dennis Yu: LinkedIn - https://www.linkedin.com/in/dennisyu Website - https://blitzmetrics.com/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors:
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| 03 Oct 2023 | Understanding the Franchise Business Model with Kevin Oldham | 00:34:09 | |||||
Do you have the right personality type to own a franchise? In a post 'Get Rich Quick!' world, where it's getting harder and harder to believe the hype of an 'overnight success', owning a franchise is proving to be a successful long-term model for acquiring real wealth! Of course, you need to be someone who is prepared to play by the rules and even start in the kitchen as you serve your time learning about the franchise you're buying into before you get to be your own boss. Kevin Oldham is the host of "Franchise My Business Podcast" and CEO of Diffactory, providing actionable franchising strategies that make this business model seem increasingly attractive for entrepreneurs who don't want to get a real job. Together with host Mark de Grasse, Kevin is taking us through the steps required to own a franchise, how to get out of an agreement if it's not working, and a breakdown of the pros and cons of owning a business where you pay royalties on your income.
There's a valuable community aspect to franchising that can't be underestimated as you learn that you can't do it all on your own. And while it's a business in a box effectively, you still have to build the box. Illuminating insight abounds inside this episode on how to own a franchise and why it might just be your next smart business move! Kevin Oldham is a digital marketing expert, franchisor, and emerging franchise systems advisor with over 15 years of experience in franchising. Key Takeaways: 01:54 What is the current state of franchising? How Kevin got into it 04:05 What are the benefits of buying into a franchise? 06:25 How does franchising work? 10:26 How do you know which franchises are good? 14:13 How do you exit a franchise agreement? 16:45 Who is a good prospect for owning a franchise? 18:59 How do you set franchisee expectations? 23:30 How MBA graduates are being recommended to own franchises 27:12 Measuring the expectation that you're not going to cash in right out of the gates 29:11 Appreciating the community aspect of owning a franchise Connect with Kevin Oldham: Website - https://kevinoldham.live/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors:
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| 01 Aug 2023 | Unleashing the Power of Brand Science in Business with Stæven Frey | 00:49:32 | |||||
What is brand science? What brand do you reach for first when you stop at a gas station? And how much of a role does your mental availability play in that decision? Creating the right sensory experiences through brand exposure to improve memory association is discussed by Stæven in this fascinating episode as he offers up practical ways to implement brand science in your business. Stæven Frey is the 'adorkable' founder and chief brand scientist at Quantum Branding and he is super passionate about helping everyday companies without the big budgets of Coca-Cola figure out their brand assets and apply a simple scientific methodology to assess and articulate your brand's most distinct characteristics. This starts with a Brand Checklist (see link below), and from there we can really begin to appreciate our brand's sensory assets and build out a brand and marketing platform that is congruent and cohesive. Learn about Jungian archetypes, the customer feedback loop, what we know, and what we suspect is coming (with AI) in this TDM episode which emphasizes the importance of understanding your own brand strategy in a sensory world. BrandScience™ is an insightful, evidence-based metric that will change how your company competes in the marketplace, taking you to a whole new level and getting you measurable results. Since 2004, Quantum has been crafting authentic and memorable brands that outperform the competition, rise beyond the status quo, and deliver iron-clad results. For more information, please visit Quantum Branding. Key Takeaways: 01:54 What is brand science and what does it mean for marketers? 07:25 How can we implement brand science? 13:30 The Brand Science Checklist – understanding our brand assets 24:50 Why 'unseen is unsold' – building relevant brand associations 29:00 How to build your brand platform using your brand assets 32:15 Jungian archetypes as they apply to marketing (and Snickers) 35:40 Understanding 'light' versus 'heavy' buyers 37:30 Design congruence and how consumers are looking for brand cues 40:00 Understanding the feedback loop of a customer's brand experience 43:10 How is customizable AI shifting the brand experience? Connect with Stæven Frey : Website - https://www.quantumbranding.agency/ Stæven’s 10 Week Course - https://www.quantumbranding.agency/brandpreneur/ Download the Brand Science Checklist - https://www.quantumbranding.agency/brand-science-checklist/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors: | |||||||
| 17 Sep 2020 | EP118: Niching Down Your Customer Avatar with Founder of GuidePost Marketing Kyle Porter | 00:44:28 | |||||
Niching down your customer avatar is one of the fastest ways to ensure your brand’s success—when you know exactly who you’re marketing to it’s hard to miss the mark on your campaigns and content. In this episode, Kyle Porter, founder of GuidePost Marketing, explains the importance of being hyper-specific with your customer avatar, why you need to add value to the gatekeepers of your audience, and what he’s doing to get his clients conversions right now. RESOURCES MENTIONED IN THIS EPISODEThanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: Generate Leads on Instagram via Automation Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions! | |||||||
| 16 Sep 2021 | Episode 170: Building Community Businesses that Are Thoughtful AND Financially Stable with Tatiana Figueiredo | 00:34:33 | |||||
Community is more important than ever—so important that entire businesses are being built around the concept.
Tatiana Figueiredo is a community strategist and the brain behind The Business of Community newsletter. Her focus is helping course creators and membership community leaders build thoughtful and financially stable community businesses. What is a community business exactly? In simple terms, it’s an organization that makes money from facilitating connections that lead to growth.
In today’s episode, Tatiana joins host Jenna Snavely for a super smart, heart-centered conversation about how you can create a sense of belonging in your community business.
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Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!
Mentioned in this episode: [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions! Generate Leads on Instagram via Automation Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com | |||||||
| 28 Jan 2021 | EP137: Crafting a High-Converting Homepage with CEO of Scalable Ryan Deiss | 00:26:03 | |||||
Feeling *meh* about your homepage? In this episode, I’m sharing my biggest ah-ha moments from Ryan’s latest Lab workshop on crafting a high-converting homepage. Listen in while Ryan explains why designing a homepage is so *dang* confusing, the lifecycle phase of a homepage, and gives you design tips (and realistic advice for the non-designers out there). RESOURCES MENTIONED IN THIS EPISODEGet Ryan’s High-Converting Homepage Workshop Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions! Generate Leads on Instagram via Automation Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com | |||||||
| 18 Oct 2022 | Traffic and Conversion Convo with Tevah El Emmet | 00:25:07 | |||||
Did you know your marketing message should do more than just attract your ideal client? That's right, every message you put out should attract the best and, most importantly, REPEL everybody else. On today's episode, host Mark de Grasse sits down with Tevah El Emmet, "The Idea Man" for Meta and the founder of Nspired Media. Tevah explains that, at its core, your marketing message should do two things: attract the right audience and repel unqualified leads. Most marketers get the attract part; it's the repel part they can't seem to crack. Tune in to learn why creativity matters in marketing, as well as the art of repelling prospects who do not fit your ideal client profile. IN THIS EPISODE, YOU'LL LEARN:
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| 10 Jan 2022 | Digital Marketing Trends to Look For in 2022 | 00:34:44 | |||||
Just because everyone’s talking about something doesn’t mean you shouldn’t too. No one has told it from your perspective yet. The world needs to hear your unique story.
In today’s episode, host Mandy McEwen sits down with her friend, Rich Bracken, global keynote speaker, emotional intelligence coach, and Director of Strategic Partnerships at Foundry. Rich is absolutely passionate about building a personal brand through storytelling, and he believes everyone has a story to share. He shares some powerful tips for showing up consistently, being vulnerable and relatable, and adding entertainment elements that engage your audience.
Listen in to learn how you can tell your story in the most authentic way possible.
IN THIS EPISODE YOU’LL LEARN:
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Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Mentioned in this episode: [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions! Generate Leads on Instagram via Automation Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com | |||||||
| 27 Dec 2021 | 4 Steps to Becoming a Digital Marketer | 00:11:18 | |||||
These four steps are geared toward newbies, but they can also help established digital marketers determine where they should specialize.
Today’s short, sweet, and snackable episode is hosted by Mark de Grasse, President and General Manager of DigitalMarketer and a guy with a whole lot of years of marketing experience under his belt. The first step to becoming a digital marketer, Mark says, is to determine your future digital marketing position and figure out which skills you’ll need to develop to excel at that position. If it’s something you’re already doing and/or naturally good at, you’re already ahead of the game.
Listen in as Mark walks us through each of the four steps to building a career in this dynamic and exciting field.
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Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!
Mentioned in this episode: Generate Leads on Instagram via Automation Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions! | |||||||
| 20 Dec 2021 | How Brands Are Capitalizing on the Metaverse with Mandy McEwen | 00:18:41 | |||||
Huge brands believe the metaverse has the potential to disrupt our lives in the exact same way the world wide web did, and they’re already capitalizing on this movement.
Today’s short, sweet, and snackable episode is hosted by Mandy McEwen who says the metaverse presents incredible opportunities for entrepreneurs and brands to become pioneers on these new virtual horizons. There’s a migration from physical to virtual happening right now that can change the entire economy. Big name brands want to be innovators in this space, and they’re diving in headfirst.
Listen in as Mandy shares why now is the time for you and your brand to map the metaverse.
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Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!
Mentioned in this episode: Generate Leads on Instagram via Automation Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions! | |||||||
| 30 May 2022 | Social Selling 101 with Lauren Petrullo | 00:20:56 | |||||
Why do you need to expand your ecommerce business beyond the dot com—and how? On today’s episode, host Mark de Grasse sits down with Lauren Petrullo, one of the newest faculty members of the DigitalMarketer Academy to talk about the latest component of their ecommerce certification—social selling. Social selling allows you to buy in-app (on Facebook, Instagram, etc.) and never even venture to someone’s website. You’re meeting people right where they are, already browsing and shopping. Lauren has got her finger on the pulse of the future of ecommerce and says one thing we can do is pay close attention to where the big tech brands are investing. Listen in to find out how you can get in on what Lauren calls “a much more mature social media commerce experience.” IN THIS EPISODE YOU’LL LEARN:
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Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Mentioned in this episode: [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions! | |||||||
| 20 Sep 2022 | Succeeding During a Recession with Brad Ball | 00:38:28 | |||||
How have marketing agencies historically dealt with rising inflation? On today’s episode, host Mark de Grasse sits down with Brad Ball to discuss running a digital agency in a recessionary environment. Brad is the founder of Ardent Creative and has been in the marketing game for almost 20 years - he definitely knows a thing or two about running an agency in a down market. Inflation has really surged in 2022, and experts predict the worst is still yet to come. However, Brad believes inflation can not be an excuse for poor marketing performance. Yes, a recession might lead to a dip in sales as consumers reduce their spending. But down markets always weed out weak businesses, so the competent survivors will expand market share as competitors fail. Tune in to learn what digital agencies have historically done to combat inflation and what you, as an agency owner, can do to turn market downturns into growth opportunities. IN THIS EPISODE, YOU’LL LEARN:
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| 11 Nov 2022 | Why Your Content Strategy Is Wrong... and How to Fix It! | 00:08:21 | |||||
How do you know your content strategy is outdated?
On today's episode, host Mark de Grasse is flying solo. With over 20 years of content creation experience, Mark has seen it all. However, what's frustrating to see is the so-called "gurus" teaching the same old content creation tactics that worked decades ago. Although what they're teaching is not wrong - heck, they work sometimes - it's backward. Content is and will always be king. But the way we consume content has changed. So it makes sense that marketers change the way they create content. Tune in to learn what the modern content creation process looks like and how you can update your strategy to create content that meets your audience where they are. IN THIS EPISODE, YOU'LL LEARN:
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| 23 May 2024 | B2B SaaS Success $200K to $20M in 4 Years with Julia Vorontsova | 00:24:58 | |||||
If you are struggling to scale your B2B SaaS company beyond a certain point or feel like your growth has hit a ceiling despite your best efforts, you're not alone. Many businesses face similar challenges, but there is a way to break through and achieve exponential growth. In this episode, Julia Vorontsova, the founder of Innovation Park, shares a step-by-step case study on how they helped a 25-year-old B2B SaaS company scale from a mere $200,000 to an impressive $20 million in just four years. By focusing on customer journey optimization, audience targeting, and organic lead generation, they unlocked the secret to sustainable growth. If you're ready to take your B2B SaaS company beyond the plateau, listen to this episode and learn how to implement Julia's proven blueprint for success. Don't miss the opportunity to access Julia's step-by-step blueprint for scaling a SaaS B2B company from $200,000 to $20 million. Visit innovation-park.eu/revenue-blueprint for a detailed case study and actionable insights to propel your business forward. Key Takeaways: 01:29 The challenge: Reviving a 25-year-old SaaS brand 02:22 Identifying the target audience for the sister brand 04:44 Scaling ads and uncovering organic lead generation opportunities 10:34 Tracking ROI across revenue channels to maximize results 15:23 Using customer language from sales calls to improve copy conversion 16:18 Tailoring articles to address different customer profiles and concerns 18:21 The importance of clearly communicating your offering to avoid confusion 20:45 How to access the detailed case study and revenue optimization blueprint Resources: Free Revenue Blueprint - https://innovation-park.eu/revenue-blueprint Connect with Julia Vorontsova Website - https://innovation-park.eu/ LinkedIn - https://www.linkedin.com/in/juliavorontsova/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors:
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| 16 Sep 2022 | 2022 Copywriting Tips for Marketers with Yogev Almov | 00:42:34 | |||||
What’s the difference between good and average copywriting? On today’s episode, host Mark de Grasse sits down with Yogev Almog, a copywriting expert with Wellspring Media. We all know copywriting is an essential element of digital marketing. The good news is you don’t have to be formal or funny to be memorable. Just make your writing clear and concise, and you’ll automatically inspire bold actions and evoke strong emotions. Remember, your copy is a reflection of who you are. So, if you truly want your writing to be more persuasive, add a dash of your personality to it. Listen in to learn Yogev’s 5-Part Copywriting Framework and what you can do to add more personality to your copy. IN THIS EPISODE, YOU’LL LEARN:
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Mentioned in this episode: [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions! How Marketers Manage Visual... | |||||||
| 26 May 2023 | Embracing the Experience of Google's new EEAT Search Engine with Julia McCoy | 00:45:41 | |||||
What is Google's new generative AI going to mean for you and your business? There are big happenings in the world of AI, none more so than Google's recent I/O keynote, where they unveiled a whole new search model (pretty much). And so if you want to eat, you're going to need to learn to EEAT. Extra emphasis on the first E. The E-E-A-T Google acronym stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google will no longer be prioritizing Authoritative articles on skydiving. Rather, if you want the high ranking, you'll need to prove that you jumped out of the plane! With 80% of the world's internet traffic and $162 billion in revenue in 2022 from search alone, Google knows that it needs to drive traffic back to its publishers. And so, they're rewarding content creators who combine their Expertise with actual Experience. This is good news for marketers and great news for content creators worrying about the AI wolf at the door. Julia McCoy is reminding the TDM audience that having a presence, choosing a niche, and sharing lots of content within that niche matters more than ever. Host Mark de Grasse is throwing in some measured skepticism about whether or not Google will be swiping our content anyway and what will happen if their plan doesn't work. All of this makes for engaging content on how we can be an E (expert) rather than a C (chatbot) in this AI-crazy world. Julia McCoy is the President of Content at Scale and is a bonafide AI Expert with added Experience. Content at Scale is the world’s fastest-growing AI writing platform for SEO marketers. A go-to resource for marketers, agencies, publishers, and content freelancers looking to step into the new world of AI with knowledge and integrity, Content at Scale helps marketers, agencies, publishers, and content freelancers adapt to AI content without losing the human touch. *Check out Episode 322 of The DigitalMarketer, which featured an interview with Content at Scale’s Founder, Justin McGill. Key Takeaways: 01:20 What is Google generative AI all about? 08:58 What examples were highlighted at Google's IO keynote? 10:20 Can we trust Google? 11:55 How hard will it be to be featured as an expert contributor? 18:30 Will Google's new approach work for the average person? 19:30 Will Google care how we create our content (using AI)? 22:00 Google's struggles as an 'old' company 23:15 Understanding what Google means by 'Experience' 26:20 How will Google's tracking work? 29:00 How to tie your advertisers into your content 31:00 How is Google AI going to appease its publishers? 31:50 How do I publish content to get ahead of Google generative AI? 34:10 Why content creators will still be valuable 36:00 The value of identifying your unique content style 39:50 Does domain authority still matter? 41:00 The advent of VR and a future marketer's paradise Connect with Julia McCoy: Website - Content at Scale - https://contentatscale.ai/ LinkedIn - Julia McCoy - President - Content at Scale | LinkedIn - https://www.linkedin.com/in/juliaemccoy Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's... | |||||||
| 28 Nov 2023 | How To Scale Your Digital Agency with Adam McChesney | 00:26:27 | |||||
How do you scale your own digital agency? You go on a drive to get more work, and then find yourself inundated with too much work and no clear way to lighten your load. What do you do? Today's guest has the solution. Adam McChesney took an agency from zero to seven figures in only 15 months with Hite Digital St.Louis. Using his personal Facebook page to provide valuable content to his contacts, Adam was able to build trust and start seeing results in about six months' time. Of course, this requires getting the balance right between what success stories you share and the hardships of being an entrepreneur. Understanding where people are at is key; finding authentic ways to relate to your audience takes care of the content side of things. And then when it comes to scaling your agency, you'll need to consider auditing your skills and where you spend your time if you want a life of freedom where your business doesn't always depend on you. Find out just how Adam did this in a highly relatable episode of DigitalMarketer that encourages you to create systems that are automated and duplicated, even if you're a one-man show. Please join us. Adam McChesney is a Partner and VP of Growth at Hite Digital. Find out more about Adam at: https://adammcchesney.com/ Key Takeaways: 01:50 What's working in agencies to help your clients scale? 03:45 How does personal branding come into play? 05:50 Should you separate your personal content from your business content? 08:42 What's a good balance between sharing your success and your hardship? 13:08 How was Adam able to scale his agency? 15:42 How do you overcome the outsourcing hurdle? 19:31 How to transition into taking on less work (doing a time audit) 20:23 BOOK RECOMMENDATION
Resources: Buy Back Your Time - Amazon.com: Buy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empire eBook : Martell, Dan : Kindle Store - https://www.amazon.com/Buy-Back-Your-Time-Unstuck-ebook/dp/B09Y55GLXJ Connect with Adam McChesney: Website - https://adammcchesney.com/ Instagram - Adam McChesney (@adamlmcchesney) • Instagram photos and videos - https://www.instagram.com/adamlmcchesney/ Hite Digital - Marketing Agency In St. Louis, MO - https://www.hitedigital.com/st-louis/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors: | |||||||
| 23 May 2023 | Helping Business Professionals Become Published Authors with Paul G. McManus | 00:30:59 | |||||
Are you a business professional or business owner who's weighed up the idea of writing your own book? You've been raised in a world where you've been psychologically conditioned to trust a book, but now everything is digital, and to add to the confusion, there's AI! Paul McManus is the co-founder of More Clients, More Fun and the author of 'The Short Book Formula'. He's in conversation with TDM's Mark de Grasse, and together they're exploring the reasons why you should publish your own book. This starts with seeing your book as a marketing tool and an authority builder. They promise that what you should do with that book to generate sales will be discussed in a 'part two' episode soon. For now, the emphasis is on the hard copy book as part of the marketing, lead generation, and sales process. A book can create a brand, facilitate trust, and it elevates your status. If you feel that actual writing is too much of a barrier to entry to your masterpiece or that you're just too embarrassed to convey your story, then Paul's publishing process involves system creation, ideation, and reforming concepts into something that's deliverable and scalable, will be right up your alley. Paul McManus is the co-founder of More Clients, More Fun and the author of 'The Short Book Formula', the ideal solution for financial professionals who want to write and publish their books quickly and efficiently. Their unique approach allows you to get your message out to the world in record time (six short weeks) without sacrificing quality. Their approach will also help you make sure that your book is compelling and engaging so that your readers will become clients and champions of your business. Key Takeaways: 00:59 Why should anybody (professionals or a business) have a book? 08:00 How is AI (ChatGPT4) changing the publishing landscape for Paul? 14:44 Print versus digital: do you have to actually print? 19:10 Using AI to write your book: what are the challenges? 23:50 Becoming a published author in only six weeks 25:10 Appreciating Paul's process of working with his clients 28:20 Why it's worth working with a publishing professional Connect with Paul G. McManus: Website - The Short Book Formula - https://www.theshortbookformula.com/ Link Tree - @paulgmcmanus | Linktree - https://linktr.ee/paulgmcmanus Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors:
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| 20 May 2021 | EP153: The Follower Fallacy and Organic Marketing with Alexandrea Harrelson CEO of Harrelson Media | 00:42:41 | |||||
Do you feel like 100,000 followers would help you get more customers? In this episode, Alexandrea Harrelson, owner and CEO of Harrelson Media talks about the follower fallacy and why vanity metrics are leading you down the wrong path. Listen to also learn about Alexandrea's journey to entrepreneurship and how having a family changed her outlook on what it meant to run her business. Our Partners:Start using Vidyard for free (AND get their 2021 B2B Video Trends Guide) Get a month of free blogging with BKA Content BotBuilder’s Free Training: How to Generate Leads and Revenue with an Automated Chatbot RESOURCES MENTIONED IN THIS EPISODEThanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: Generate Leads on Instagram via Automation Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions! | |||||||
| 16 Aug 2022 | Growing an Agency without Relying on Referrals with Justin Rondeau | 00:27:46 | |||||
Referrals can only get you so far. To scale your marketing agency, you must take advantage of paid advertising. On today’s episode, host Mark de Grasse talks to Justin Rondeau, the Co-Owner & President of InvisiblePPC - and the former GM of Digital Marketer. Running a business on referrals is easy. You only need your existing customers to fall in love with your products or services, and they’ll do the rest. However, according to Justin, it’s almost impossible to scale a business sorely based on referrals. So, it doesn’t matter how big or established your agency is; a time will come when you’ll need a comprehensive paid ad strategy that drives more traffic and makes more sales. Listen in to learn more about pay-per-click advertising and how you can use ads to scale your digital agency. Find out how you can effectively manage digital advertising budgets and measure your return on investment. IN THIS EPISODE, YOU’LL LEARN:
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Mentioned in this episode: [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions! | |||||||
| 08 Nov 2021 | Getting People to Finish Your Course with Lechon Kirb, CMO at Ofcourse | 00:35:25 | |||||
The completion rate of online courses is 3-5%. How can you get people to buy and actually finish your course?
In today’s episode, host Mark de Grasse sits down with Lechon Kirb, cofounder and CMO at Ofcourse. Their company helps people take the thing they love and learn the mechanism that will help them put it out in the world in a big way.
The online course industry is a 300+ billion dollar a year industry. The gap between what people are being sold and what they’re able to get out of it is huge. How do we bridge that gap? Lechon says it’s all about designing programs that people can get through with more ease and velocity. Ofcourse has had clients get to an astonishing 96% completion rate.
Listen in as Lechon shares valuable tips for taking your existing course and making it more engaging, fun, and finishable.
IN THIS EPISODE YOU’LL LEARN:
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OUR PARTNERS:
Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!
Mentioned in this episode: [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions! Generate Leads on Instagram via Automation Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com | |||||||
| 28 May 2024 | Marketing Success with Google Analytics 4: Insights from Chris 'Mercer' Mercer | 00:46:02 | |||||
As a marketer, you know that data is the lifeblood of your strategy. But with so many metrics to track and tools to navigate, it's easy to feel like you're drowning in a sea of numbers. That's where Google Analytics 4 (GA4) comes in - a powerful platform that promises to revolutionize the way we approach marketing measurement. In this episode, we sit down with Chris "Mercer" Mercer, the founder of Measurement Marketing and a digital marketing expert, to explore the ins and outs of GA4. Throughout the episode, Mercer breaks down the key differences between GA4 and its predecessor, Universal Analytics, and provides practical tips for configuring your account to track the metrics that matter most. He also shares his ACT framework for measuring user journeys, which focuses on tracking the number of people asked to take action, those who considered it, and those who ultimately transacted. So tune in and discover how to harness GA4's power to supercharge your marketing efforts and achieve better results. Key Takeaways: 01:38 The initial chaos of the GA4 rollout 04:23 Key differences between GA4 and Universal Analytics 09:29 Simplifying marketing attribution with GA4 17:09 Setting up and customizing GA4 for your unique business needs 18:19 The benefits of spending time on planning and configuration in GA4 23:56 Harnessing strategy over tools for effective marketing 26:44 The essential steps for effective measurement planning 30:54 Incorporating offline methods into your GA4 tracking 34:27 The importance of manual tracking before automation 36:28 Overview of Mercer's GA4 course at DigitalMarketer 42:59 Where to learn more Resources: Free Access to Workshops & Marketing Tools: https://measurementmarketing.io/DM Connect with Chris “Mercer” Mercer YouTube - https://www.youtube.com/c/MeasurementMarketingio Website - https://measurementmarketing.io/ LinkedIn - https://www.linkedin.com/in/chrismerceronline/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors:
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| 15 Nov 2021 | Why You Need a Simple Website with Edward van der Kleijn of Blam Websites | 00:30:30 | |||||
OUR PARTNERS:
Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Mentioned in this episode: Generate Leads on Instagram via Automation Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions! | |||||||
| 22 Apr 2021 | EP149: How To Build a Testimonial Machine with CEO of Joza Marketing Dave Albano | 00:34:15 | |||||
Social proof is a necessity of every marketing strategy. The question is, what counts as a testimonial and what doesn’t? In this episode, you’re getting a look inside ELITE Coach, DM Certified Partner, and Founder and CEO of Joza Marketing Dave Albano’s Lab Workshop on how to build a testimonial machine. Hear Dave talk about how he’s been able to create a testimonial machine that drives traffic and conversions. Listen To Learn:
Our Partners: Save $700 on your Ad World 2021 Ticket! Get a Free Trial of Oribi and 20% off with code: DigitalMarketer Use Autovation.io for Done-For-You (DFY) Marketing Automation Power Your Profits (the FREE ebook!) Reimagine What Your Agency Can Accomplish with WIX RESOURCES MENTIONED IN THIS EPISODEWatch Dave’s Workshop by becoming a member of Lab! Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions! | |||||||
| 19 Aug 2021 | Episode 166: The Ultimate Marketing Engine with John Jantsch, Founder of Duct Tape Marketing | 00:30:25 | |||||
Learn how to create your own Ultimate Marketing Engine - and here’s a hint, it’s not a marketing funnel!
The goal of marketing is to sell something, right? John Jantsch, long-time marketing guru, best-selling author, and founder of Duct Tape Marketing, says no. John believes the goal of marketing is to transform someone’s life, to create a successful customer.
In today’s episode of the DigitalMarketer podcast, host Jenna Snavely sits down with John to talk about his upcoming book, The Ultimate Marketing Engine. Listen in as he introduces listeners to an innovative concept called the client success track. It’s not a marketing funnel. It’s not the customer value journey. It’s something entirely different. And he’s convinced that it can work for just about any company, including yours.
IN THIS EPISODE YOU’LL LEARN:
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Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, or TuneIn. Mentioned in this episode: [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions! Generate... | |||||||
| 08 Apr 2021 | EP147: Launching a New Program or Product From The Ground Up with Program Manager Garrett D’Entremont | 00:39:05 | |||||
If you’ve been dabbling with the idea of starting a coaching program or already have one in the works, take a look inside DigitalMarketer’s coaching program. In this episode, Program Manager of DigitalMarketer’s ELITE Coaching Program Garrett D’Entremont joins me to talk about the details of launching a successful, high-ticket coaching program your audience will love. Listen To Learn:
Our Partners: Create Chatbots that Deliver Results with BotBuilders Host Your Website on SiteGround RESOURCES MENTIONED IN THIS EPISODETake a look inside the ELITE Growth Accelerator Coaching Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions! Generate Leads on Instagram via Automation Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com | |||||||
| 24 Aug 2023 | Elevating Your Marketing Game - Etan's Insights as a Modern Marketer | 00:33:14 | |||||
Where are you in your customer journey? Just starting out, filled with unbridled optimism for how your business is going to change the world? Or perhaps you're in the valley of despair, where your optimism has been met with founded pessimism, and you're stuck in the daily hustle, trying to pay the bills with no time for the bigger picture? Etan Polinger is further along in his journey: he has reached the peak of informed optimism having a bumper quarter, bringing in $50Ks worth of additional revenue for one client alone, just by reviewing their sales data. In today's episode Etan is sharing his journey, from being overwhelmed and treading water to now being able to take the time out (one whole day!) to chat to his client's customers in-store and develop an avatar based on his field research. Learn about the 'modern marketer' in this highly entertaining conversation between Mark and Etan, as they explore the ethics of marketing and an AI future where strategic management holds the key to your survival as you teach the machines to automate your ideas. Etan's partnership with TDM has allowed him to become more intentional with the clients he chooses to work with, operating as a fractional CMO and taking on bigger contracts. Part of the strategic map for getting you out of the valley of despair can be found in this episode and by applying the tools of The DigitalMarketer Agency Accelerator Program. Please join us. Etan Polinger is the founder of Prosperous Media, a digital marketing company specializing in SEO, Search Engine Marketing, Lead Generation, Social Media Marketing, and more. Etan is enjoying increased success as a Certified Partner of The DigitalMarketer Agency Accelerator Program. Key Takeaways: 01:24 How the Certified Partner has helped Etan with his entrepreneurial journey 02:40 Unlocking a process that leads to informed optimism 04:36 Learning to trust that TDM's Certified Partner framework of tools will work 05:49 Unpacking the tools: a systemized way to sell your services 08:20 Articulating the shift that has happened for Etan in Q1 '23 10:20 Working with the Strategic Map to grow your business 13:06 Becoming more intentional with the clients you choose to work with 15:00 Learning how to delegate: listening to the simple advice 16:00 Strategic management as a route to secure your marketing future 18:27 How Etan is giving his clients the infrastructure they need so they have the tools themselves 19:10 The ethics of marketing: understanding your marketing function (cohesion and integration) 23:53 Understanding your customer demographic: chatting to the customer in-store 25:25 Understanding who your message is for by talking to the customer first 30:09 Etan as a 'modern marketer': Mark coins a new term! 31:17 Take action: identify where you are in your journey (are you in the valley of despair?) Connect with Etan Polinger : LinkedIn - https://www.linkedin.com/in/etan-polinger Website - https://prosperousmedia.us/ Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/ This Month's Sponsors: | |||||||
| 04 Feb 2021 | EP138: Is Instagram Dying? The Future of Social Media with the DigitalMarketer Team | 00:46:37 | |||||
Are you building an audience on a platform that will be obsolete in the near future? In this episode, a panel from the DigitalMarketer team (featuring Amanda Powell, Shannon Goodell, and Maya Hughley) give their take on the future of social media and how they feel about the prediction of the death of Instagram. Together, they explore the rise of TikTok, what it means to be a consumer on social media, and how marketers can hedge their bets in this new era of marketing. RESOURCES MENTIONED IN THIS EPISODEThe eCommerce Segmentation Handbook | Sendlane How to Make Sure Your Social Media Posts Really Stand Out in 2021 4 Steps To Writing an Engaging Instagram Caption How to Use Instagram Reels in Your Marketing Strategy The 5 Most Important Metrics to Track Your Instagram Growth Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions! Generate Leads on Instagram via Automation Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com | |||||||
| 13 Dec 2021 | DigitalMarketer Trends: Investing in Virtual Real Estate with Mandy McEwen | 00:11:29 | |||||
Have you bought a piece of property in the metaverse yet? What are you waiting for?
Today’s episode is short, sweet, and snackable—and hosted by Mandy McEwen, a.k.a. the LinkedIn Girl, Founder & CEO of Mod Girl Marketing and Luminetics. You’re familiar with the metaverse, right? Online virtual environments that have you going back and forth between virtual and physical spaces and economies? A recent report from Grayscale said that the metaverse could generate $1 trillion annually in revenue. Intrigued, Mandy created her own avatar in a metaverse called Decentraland, and she was immediately hooked.
Listen in as Mandy shares her experience and research—and why she’s convinced the metaverse is only going to boom from here.
IN THIS EPISODE YOU’LL LEARN:
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OUR PARTNERS:
Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!
Mentioned in this episode: [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions! Generate Leads on Instagram via Automation Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com | |||||||