The Digital Yogi Podcast (The Digital Yogi )

Welcome to The Digitial Yogi podcast. 

Join me for this very special first podcast episode as I talk with Annie Clarke about creating a successful online studio.

Annie is a London based yoga teacher and author, the creator of The Practice, an online studio, and membership community that really is so beautiful and packed with value for its members.

We talk about Annie's business journey from Mind Body Bowl to now, about the challenges and benefits that come with creating an online studio, plus how she has recently begun to appreciate the importance of having a strategy to move her business forward.

I am so excited to launch this podcast - thank you so much for listening! Be sure to subscribe and follow to never miss an episode.

If you an ambitious yoga teacher or wellness business owner with a desire to make a bigger impact online? Be sure to check out my 6-week digital marketing and business group program Master The Gram

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Follow my guest Annie on Instagram and take a look at her beautiful online studio The Practice and also The Art of Holding Space.

It's episode two, yogis! Join me as I talk with Chris Magee about how to grow an Instagram following.

Chris is a London based yoga teacher, Head of Yoga at Psycle, and co-founder and lead teacher at Empowered Yoga School. He has grown a loyal following and community through his online channels, so let's find out how he did it.

We talk about his Instagram strategies for his own brand and for the school, where the name Mageesy came from, plus how doing cool s**t will get you the Likes but won't necessarily create the connection you desire with your audience.

I am so excited to launch this podcast - thank you so much for listening! Be sure to subscribe and follow to never miss an episode.

If you an ambitious yoga teacher or wellness business owner with a desire to make a bigger impact online? Be sure to check out my 6-week digital marketing and business group program Master The Gram

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Follow my guest Chris on Instagram, and be sure to drop him a DM if you would like to join for the Teacher's Practice (I have done it. I'd recommend not eating, and getting a good night's sleep beforehand!) 

We are at episode three, and I have got a fun one for you! Join me as I talk with Camille Marie-Beiber about how to take great yoga photos.

Camille is a yoga teacher, plus a professional photographer and she knows all about the awkwardness we can feel when having those staged photos of us taken for social media. This is going to be a great episode for some relatable chat, with expert advice about how you can take top-quality images at home, and my own top tip for getting those Insta-standard yoga pose photos. Plus she is hilarious, you are going to love this one.

Thank you so much for listening! Be sure to subscribe and follow to never miss an episode.

If you an ambitious yoga teacher or wellness business owner with a desire to make a bigger impact online? Be sure to check out my 6-week digital marketing and business group program Master The Gram

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Follow my guest Camille on Instagram for that Reel and inversion inspo, and make sure to check out her photography on Instagram, and view her website for some great value packages for photoshoots you can do solo or with a friend. 

Join me as I talk with Lauren Armes about how to do what you love and make money $$ 

Lauren is the founder & CEO of Welltodo, speaker, entrepreneur, and business coach to experts in the wellness industry (including me 🙋‍♀️).

In this episode, we talk about 
- how Lauren took Welltodo from a blog to a global business like it is now
- all of the exciting opportunities that there are in the wellness space at the moment
- the importance of working on your mindset around money
- the importance of investing in yourself if you feel stuck
- it is okay to admit you have a knowledge gap and learn from someone who knows to scale and get there faster!

I am so excited to launch this podcast - thank you so much for listening! Be sure to subscribe and follow to never miss an episode.

If you an ambitious yoga teacher or wellness business owner with a desire to make a bigger impact online? Be sure to check out my 6-week digital marketing and business group program Master The Gram (https://www.thedigitalyogi.co.uk/masterthegram)

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Follow my guest Lauren on Instagram (https://www.instagram.com/laurenarmes/), and be sure to check out her brilliant podcast Experts. 

Join me as I talk with Naomi White about how to get seen and heard through the power of PR.

This session was AMAZING. My mind was blown hearing about the world of PR, and learning this model of value-exchange between brands/businesses and publications. A whole new way of thinking for me working in a space of paying money for ads which is how I work with my clients.

We spoke about:

⭐ What actually is PR?!
⭐ Why you don't need a huge following to be featured in top publications and podcasts
⭐ Whether we should be slipping into the DMs of journalists...
+ lots more..!

I am so excited to launch this podcast - thank you so much for listening! Be sure to subscribe and follow to never miss an episode.

If you are a business looking to grow and scale with ads, then take a look at The Digital Yogi Agency (https://www.thedigitalyogi.co.uk/theagency)

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Follow my guest Naomi on Instagram (https://www.instagram.com/naomiwhitecommunications/), and be sure to check out her Facebook group for further support.

Join me as I talk with yoga teacher Lisa Hood about how to level up your online teaching business. 

If you are wondering what is the secret to growing a loyal community of students practicing with you online, then this one is for you. Lisa has done just that!

We spoke about:
⭐ ways to create a community feeling in your classes to keep people joining week-in-week-out
⭐ how ceremonies and workshops can still be a special part of your offering online
⭐ whether your on-demand content needs to be different to your class recordings
⭐ how Lisa came to be invited to teach on the Deliciously Ella app
+ why it is okay to share pictures on Instagram in a Warrior 2...

I am so excited to launch this podcast - thank you so much for listening! Be sure to subscribe and follow to never miss an episode.

If you have big ambitions for your business and want the support, accountability, and training to get there faster then I invite you to take a look at my 1:1 digital strategy and business coaching. Each month I will work with a small handful of teachers and coaches, to help them create and implement proven strategies to grow and scale. To apply go to www.thedigitalyogi.co.uk/coaching, fill out the form and I will be in touch.

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Follow my guest Lisa on Instagram

Join me as I talk with teacher and founder of the ILY membership platform as we talk about creating a member space for your students. One hour really wasn't enough for this one!

We spoke about:
⭐ the importance of creating a consistent offering for your students
⭐ taking time to find your brand and framework to build on
⭐ the possibility of outsourcing companies to help build your vision
⭐ it's ok to keep it simple
⭐ how to price your online studio platform and create a passive income
+ to just do it! Don't wait for everything to be perfect. Start now...!

If you want to see a beautiful and simple example of an online studio then be sure to check out ILY by Isabel Lankester. She is offering new members a 14-day free trial.  

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Follow my guest Isabel on Instagram

Join me as I talk with international teacher, lululemon ambassador, and founder of the start-up yoga teaching platform Kuula as we talk about how teachers can monetise their expertise.

If you are thinking about how you can grow a more sustainable teaching business, then this one is for you.

We spoke about:
⭐ how we should be pricing our online classes
⭐ how to make your online content look super swish - inc. the tech to use
⭐ how Instagram is a necessary evil + whether this is something to outsource
+ listen to the end to hear who is Mariel's biggest inspiration!

You can check out Kuula here and be sure to sign up for the Kuula Circle Business and Marketing workshops (hosted by yours truly)

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Follow my guest Mariel on Instagram and subscribe to her Youtube channel

Are the new online YTTs good enough? Can anyone launch a teacher training? 🤔

In this episode, I am joined by Melissa Albarran of Yoga Alliance Professionals. They are the leading accreditation body in the UK with over 7k members and so know a thing or two about YTTs, and what makes a great one!

We speak about:
- whether online YTTs can ever be as good as in-person + are we being ripped off
- what the requirements are for any of us to create a YTT of our own
+ we hear Hannah's experience of her online YTT and she doesn't hold back

If you have big ambitions for your business and want the support, accountability, and training to get there faster then I invite you to take a look at my 1:1 digital strategy and business coaching. Each month I will work with a small handful of teachers and coaches, to help them create and implement proven strategies to grow and scale. To apply go to www.thedigitalyogi.co.uk/coaching, fill out the form and I will be in touch.

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Follow YAP on Instagram, visit YAPTA here, and listen to the Talking Yoga Podcast (I am episode 1 of season 4!)

Imagine being able to reach 1000s of potential clients online without needing to spend hours each week planning content. Well, there is a way...

In this episode, I am joined by Alice Jackson, a fellow ads specialist and yoga teacher all the way from sunny Barcelona to talk about how you can use ads to grow and scale your business.

 We will be demystifying all that is Paid Ads on Facebook, Instagram, and Google...

I am so excited to launch this podcast - thank you so much for listening! Be sure to subscribe and follow to never miss an episode.

If you are a business looking to grow and scale with ads, then take a look at The Digital Yogi Agency If you would like 1:1 support running your first ad campaign take a look at my FB Ads training

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Follow my guest Alice on Instagram 

Want to know what it takes to create a super cool and UNIQUE brand from scratch? 

Lizzie Hawes is a Brighton-based yoga teacher and founder of start-up yoga product business Planted Yoga Rugs. We will be talking about the inspiration behind the brand, how to stay authentic, and how to create an interesting feed when you have a product-based business.


If you an ambitious yoga teacher or wellness business owner with a desire to make a bigger impact online? Be sure to check out my 6-week digital marketing and business group program Master The Gram (https://www.thedigitalyogi.co.uk/masterthegram)

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Follow Planted Yoga Rugs on Instagram
Lizzie on Instagram
As a listener to this podcast, you can enjoy 15% off across the Planted Yoga Rugs site https://www.plantedyoga.org/ using code THEDIGITALYOGI 

Wondering how to build a global yoga business? Well, this is the episode for you. I am joined by Dulce Aguilar, the co-founder of the very successful yoga teacher training school, The Yoga People. 

We spoke about her being a Fire-type and how this has impacted her business, about her love for Tony Robbins, and the key to creating a successful business. 

She also reveals the one person she usually goes to when she has business questions .. .and it's not who you might expect. 

If you have big ambitions for your business and want the support, accountability, and training to get there faster then I invite you to take a look at my 1:1 digital strategy and business coaching. Each month I will work with a small handful of teachers and coaches, to help them create and implement proven strategies to grow and scale. To apply go to www.thedigitalyogi.co.uk/coaching, fill out the form and I will be in touch.

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Follow Dulce on Instagram, and The Yoga People here

In this episode join me in Ibiza, talking to Sarah in New York.

Sarah Grogan you may know her as Yogi Grogi, as the head honcho of yoga at Digme fitness, perhaps a Lululemon ambassador. She has a great story of turning from London Stockbroker to now hosting retreats all over the world, doing what she loves. I was very keen to get Sarah on the podcast because she is a great example of someone who is a great teacher but also very business savvy and is great at self-promotion. We are going to be talking about this today - how to own your self promotion. 

If you an ambitious yoga teacher or wellness business owner with a desire to make a bigger impact online? Be sure to check out my 6-week digital marketing and business group program Master The Gram (https://www.thedigitalyogi.co.uk/masterthegram)

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Follow Digme Fitness on Instagram

Lara Heimann has built what can only be described as a yoga EMPIRE. She is the founder of the international LYT Yoga® Method and has trained thousands of teachers globally in her signature system. She has a Level 1 and 2 teacher training, a product range, an online membership platform, online courses, and is the host of the Redefining Yoga Podcast. Not only that but she has created a fiercely loyal following of yoga experts who swear by her teachings.
 
In this episode, I talk with Lara about how she grew her business into the empire that it is today, growing a team, Instagram and marketing, and scaling a signature method.

If you an ambitious yoga teacher or wellness business owner with a desire to make a bigger impact online? Be sure to check out my 6-week digital marketing and business group program Master The Gram (https://www.thedigitalyogi.co.uk/masterthegram)

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Follow LYT Method on Instagram

Reels are now 1 year old, and as we hit this milestone I am speaking with Eithne Bryan, a yoga teacher in London who was an early adopter with TikTok and Reels, and has seen her videos go viral on both platforms. 

I am going to be asking her exactly HOW she has used Reels to grow her community and reach, and importantly the METHOD she uses to find inspiration and share engaging Reels and TikTok consistently.

 
If you are an ambitious yoga teacher or wellness business owner with a desire to make a bigger impact online, then be sure to check out my 6-week digital marketing and business group program Master The Gram (https://www.thedigitalyogi.co.uk/masterthegram)

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Today I am joined by Yoga Teacher Liv Townsend - aka Livinleggings. Now before you listen, make sure to grab your phone and go and check out her Instagram account. You need to do this so you can understand what we are talking about when we are speaking of the content and brand she has created, which has meant she has grown her account to over 290k followers (in less than 2 years)! 

This episode is one of my favourites, because Liv knows with absolute clarity what her strategy is and she openly shares with me the ways in which she grew her account so big and so quickly, and she is transparent about the hard work it has taken to get there. Listen to the end to hear what her vision is for the future of the business…it is a vision I can 100% get behind!

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In this episode I am joined by Natalia Bojanic, she is an entrepreneur, an international yoga and meditation teacher, and she is the co-founder of the award winning plant-based protein brand, Form nutrition.

We speak about how her yoga and meditation practice has positively impacted how she shows up in her life and her business.

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Follow Natalia on Instagram
Follow Form Nutrition on Instagram

In this episode we talk all about content, and specifically how to be a Content Creator in the yoga space.

I am joined by Jen Landesberg, Blessed - a yoga teacher and content creator.

She has grown a following on Insta of 115k, hosts a thriving YouTube channel, is an ambassador for USA Pro Women, plus has grown her Blessed Yoga brand to the stage where she has household name brands reaching out to collaborate with her.   

In this episode you will hear:
- her untraditional entry into the yoga world
- what being a ‘content creator’ actually entails
- her best advice for anyone wanting to use content to build a brand
- plus her attitude to any bad vibes online ...

This is for you if  you are wanting to level up your content and start showing up without fear!

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Blessed Yoga YouTube channel

Cam had an incredibly successful year in 2021. Cam is a Vedic meditation teacher who hails from Australia but now lives in Glasgow. He was able to go full-time with his business last year, and since then he has enjoyed consistently sold out courses, workshops and retreats both in-person at Cam Cooney HQ and also online. His business continues to grow, as does his community and his authority in the meditation coaching space.

I worked with Cam 1:1 last year, and in this episode we talk about some of the key concepts we worked on together that facilitated the huge successes he experienced last year with his business. We talk about niching, funnels, offerings, Instagram, ads and more...

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In this episode I am joined by Bex Blaker who is a yoga teacher and now also the head of business development over at Kuula.tv. Join us as she shares strategies she has used to grow and sustain a thriving online membership community, even with a relatively moderate social media following. She also let slip that she has an unofficial 'mascot' who joins her for some of her classes and their identity might surprise you!

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Follow Bex on Instagram
Follow Kuula TV on Instagram

Kuula provides you with a beautiful and well-designed space to host your live classes, and house all of your content. They handle all of the technical stuff, like bookings, payments from your students, and video hosting, so that you can focus on teaching, content creation and growing your community.

Listeners of this podcast can enjoy 1 month free trial of the Kuula.tv platform. Go to kuula.tv and use code DY1221.

In this episode I am super excited to be joined by Hannah Rose-Cluley. She is a leading business coach, an Instagram expert and a mentor. If you follow Hannah online you will know that she is seeing the most amazing successes right now in her own business, but also just has the most banging content.

In this episode you will hear:

- Hannah's journey from yoga teacher to coach
- tips and advice for using Instagram to sell your services
- her 4 part step-by-step process for running a successful launch

Grab a pen and paper for this, it's a great episode!

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Follow Hannah on Instagram

In this episode I also mention my brand new container program - Yogi To Coach. This is for you if you are finding that teaching is financially unrewarding and unstable, and you want to make a pivot and add a coaching offering into your business that allows you to choose your own hours, work from anywhere and has the potential to 10x your yoga teacher income. Sounds a bit bold right, but it’s exactly what I have done and I can show you how. Go to thedigitalyogi.co.uk/you-to-coach to apply.  

Charlotte's first ever solo episode!! She shares three pieces of advice for anyone ready to create a bigger, higher-priced offer in their business.

Join Charlotte for her totally FREE 1-hour masterclass on Tuesday 4th October - 'Turn your existing expertise into a high ticket offer & 10X your yoga teacher income'
 
Save your seat here: www.charlottereynolds.co/10X-your-income

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I am kicking off the podcast's new season with a conversation with Cat Meffan.

Cat is the founder of My Soul Sanctuary. She hosts retreats and events around the world, has her own jewellery range, and has grown a huge online following online with over 280k subscribers on YouTube.

We speak about selling with authenticity, why listening to your gut is more important than listening to the marketing gurus, and our issue with '50k months' messaging.

About Cat:

Instagram: www.instagram.com/catmeffan/

YouTube: https://www.youtube.com/@CatMeffan

My Soul Sanctuary Free Trial: https://mysoulsanctuary.co/

Get in touch:

Instagram: www.instagram.com/charlottereynolds__

Website: www.charlottereynolds.co

Coaching enquiry: www.charlottereynolds.co/business-coaching

Email: charlotte@charlottereynolds.co

Get ready to feel inspired!

In this episode, I am joined by a very good friend of mine and my yoga teacher, Katarina Rayburn.

She was my mentor when I first started out as a teacher. She is the one that encouraged me to start The Digital Yogi Ltd and host my very first workshop at her beautiful studio, Kindred Yoga.

Katarina Rayburn is not only an internationally renowned yoga teacher, but alongside her husband and business partner Julian, she has grown her business from classes in a church hall in South East London to launching a successful and very beautiful yoga studio in Deptford, hosting multiple sold-out retreats across the world, and creating and growing the Kindred School of Yoga Teacher Training School.

We speak about the motivation behind what she does, what it's really like running a business with her husband, and also as a Mum of two ... and how she gets SO MUCH DONE!

About Kat:

Instagram: https://www.instagram.com/katarinarayburnyoga/

Website: http://katarinarayburnyoga.com/

Kindred Yoga Studio: https://www.kindredyogalife.com/

Kindred School Of Yoga: https://www.kindredyogalife.com/schoolofyoga

Get in touch:

Instagram: www.instagram.com/charlottereynolds__

Website: www.charlottereynolds.co

The Agency: www.charlottereynolds.co/the-agency

Email: charlotte@charlottereynolds.co

In this episode, I am joined by the incredible Jaime Hepburn: entrepreneur, creative, yoga teacher, retreat host, and founder of The Yoga Library online platform and Basic Space Studio in London.

I supported Jaime with the digital strategy and paid Facebook and Instagram ads for both of these businesses in 2020/21 so I enjoy hearing what the journey was like since then.

Please if you do not know of Basic Space, please go and check out their Instagram immediately as it is very easy on the eye and some of my questions might make a bit more sense when we are discussing the creative vision + marketing.

We speak about the realities of running a small independent studio and despite now making a return + looking for a bigger studio space, Jaime recently nearly threw in the towel. We share what we do NOT appreciate in a studio, and I discover how Basic Space all started with one very special orange chair...

About Jaime:

Instagram: https://www.instagram.com/jaimehepburn/

Basic Space Studio: https://www.instagram.com/basic_____space/

The Yoga Library: www.theyogalibrary.co/

Get in touch:

Instagram: www.instagram.com/charlottereynolds__

Website: www.charlottereynolds.co

The Agency: www.charlottereynolds.co/the-agency

Email: charlotte@charlottereynolds.co

In this episode, I am joined by Tristan Soames: an NLP Master Trainer and my NLP trainer. He runs retreats all over the world and has been training people in NLP for the last 15 years, he is an author, and he is a coach himself.  ... he knows his stuff when it comes to NLP.

I did my first NLP training in 2022 and loved how it has enhanced my own coaching and my awareness of my own language. Intrigued? This beginner-friendly episode will serve as a great deep dive into what NLP is all about!

If you're interested to find out more about Tristan and NLP, click here to receive:

Get in touch:

Instagram: www.instagram.com/charlottereynolds__

Website: www.charlottereynolds.co

The Agency: www.charlottereynolds.co/the-agency

Email: charlotte@charlottereynolds.co

The first of a new episode format. Let me know what you think!

To join Master The Gram starting on Monday for just £62 per week in the Summer Flash Sale click here

Follow the Studio 9 journey on Instagram: https://www.instagram.com/studio9wellbeing/

Learn more about the work we do at The Agency: www.charlottereynolds.co/the-agency

Email: charlotte@charlottereynolds.co

A short but sweet episode to ease me back in after a long holiday spent completely offline.

Learn more about my coaching: https://www.charlottereynolds.co/business-coaching

FREE RESOURCE The Big Dream Offer Method: https://www.charlottereynolds.co/the-big-dream-offer-method-sign-up

Learn more about The Man Program: https://manprogram.co.uk/

Join me as I host my very first LIVE episode recorded on the grounds of a beautiful villa in Ibiza.

In this episode, I am joined by my friend Erin Dusek: a professional dancer, yoga teacher and the founder of The Gratitude Retreat.

We met on our yoga teacher training five years ago in India, pretty much to the day.  She's fresh off of her first-ever yoga retreat that she held here in Ibiza. After years of wanting to host a retreat, she eventually puts it out there, only to find that just one person signed up!   

In this episode, we talk about:
- what stopped Erin from launching her first solo retreat for so long
- how she almost had to cancel and what happened next
- her lack of self-belief and fear of judgement and how it holds her back in her business
- creating the Cloud 9 energy + high vibration of her retreat
- world stadium tours and moving to Ibiza

I know many of you really struggle with fear of judgement and lack of confidence. And this is a really good episode if that's you!

Please do let me know your feedback on this first-ever live episode. It really was a labour of love. Enjoy.

About Erin:

Instagram: https://www.instagram.com/erindusek/

The Gratitude Retreat: https://www.instagram.com/thegratituderetreat/

Ibiza 2024 retreat: https://www.erindusekyoga.com/ibiza-yoga-retreat-2024

Get in touch:

Instagram: www.instagram.com/charlottereynolds__

Website: www.charlottereynolds.co

My diary is open for discovery calls to start working with me 1:1 starting in December and January. Learn more here

Email: charlotte@charlottereynolds.co

Welcome back to the pod!

In this episode, I am joined by Charlie Follows: a yoga teacher and YouTuber who has seen incredible growth to 620k Subscribers since last year.

Charlie is one of the most hard-working clients I have ever had the pleasure to work with. The amount of high-quality content she puts out there consistently across all channels is mind-blowing. I just knew I needed to get her onto the podcast so she could share exactly how she does it so that you can model this for yourself.

Make sure to listen to the end for some absolute GOLD tips from Charlie about filming best practices and how to get more views and subscribers.

In this episode, we talk about:
- why Charlie does everything herself and doesn't outsource a single thing
- how easy is it to make an good income from YouTube
- staying consistent and getting it done (even when you don't feel like it)
- how Charlie deals with negative comments online
- best practices for filming and how to get more views and subscribers
- her move to start supporting other Yoga Teachers and content creators

and the most popular question from you ...what does Charlie like to do outside of YouTube!

If you create content for your business and you struggle with consistency (which is almost everyone!) then this episode is for you.

If you enjoyed this, click Follow so you don't miss an episode. Enjoy.

My links:

The Ibiza Working Holiday Retreat (28th September to 2nd October) Learn more! There are 3 spots left.

My diary is open for discovery calls to start working with me 1:1 starting in September. Learn more here

Instagram: www.instagram.com/charlottereynolds__

About Charlie:

Instagram: https://www.instagram.com/ch3rlieflow/

YouTube: https://www.youtube.com/@CharlieFollows

Programmes: https://www.charliefollows.com/programs

Firstly: there is just ONE spot remaining for The Ibiza Working Holiday Retreat. Send me a message ASAP if you want to join us in Ibiza. This is exclusively for business owners in the coaching, yoga and wellness space who want space and support to scale and grow their businesses.

In this episode, I am joined by Katarina Rayburn: a yoga teacher and the co-founder of Kindred Yoga and the Kindred School of Yoga who has now run close to 40 retreats across the world!

Kat and I have worked very closely together as she is a client of The Digital Yogi Agency. She is such an action taker and I honestly am in awe of how she juggles so many incredible projects whilst raising a family. She is forever adding more Advanced TTs to her training school, and launching new retreats in exotic locations. 

She shares so much gold about the inner workings of a successful yoga business, how to run retreats successfully and to sell them out over and over again.

In this episode, we talk about:
- how Kat is able to do so much - is she superhuman?!
- how she has scaled to running 6 YTTs and 8+ retreats per year
- her advice for anyone looking to market and fill their own retreats 

If retreats are a part of your business OR you are hoping they will be, then this episode is for you.

If you enjoyed this, click Follow so you don't miss an episode. Enjoy.


My links:

The Ibiza Working Holiday Retreat (28th September to 2nd October) Learn more! There is just one spot left.

My diary is open for discovery calls to start working with me 1:1 starting in October. Learn more here

Instagram: www.instagram.com/charlottereynolds__

About Kat:

Instagram: https://www.instagram.com/katarinarayburnyoga

Kindred retreats: https://www.kindredyogalife.com/retreats