The Digital Marketing Podcast by Exposure Ninja (Tim Cameron-Kitchen)
Explorez tous les épisodes de The Digital Marketing Podcast by Exposure Ninja
| Date | Titre | Durée | |
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| 05 Jul 2021 | The 3-Stage PPC Strategy You Need to Maximise Your Ad Spend | 00:43:30 | |
In this video, our Head Ninja Tim walks you through the three-stage process of designing a PPC strategy that maximises the return on investment (ROI) of every single click that you buy. These stages are:
Get the full scope of our PPC strategy by listening to the episode!
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| 11 Dec 2024 | Copy This NEXT-LEVEL GEO Strategy in 2025 | 01:04:00 | |
The following is a BONUS EPISODE recorded by the Exposure Ninja team. ---------- By 2026, traditional SEO traffic could plummet by 50% as AI transforms how people discover and evaluate businesses online. But here's the opportunity: while most companies are stuck in outdated SEO tactics, generative AI platforms are creating new ways to capture visibility and traffic. Generative Engine Optimisation (GEO) is fundamentally reshaping search behaviour. The data shows users aren't just changing where they search – they're completely transforming how they interact with search engines. Search Console reveals longer, more conversational queries that mirror AI chatbot interactions. Users have multiple AI platform touchpoints before ever reaching a website through Google. Success requires a shift from traditional SEO thinking. Instead of chasing rankings, businesses need to focus on building genuine authority across platforms, managing user-generated content, and creating clear, contextual content that AI platforms can confidently reference. The early adopters implementing these strategies now will dominate their industries by 2025. In this Podcast Extra, some of our front-line marketers discuss how you can optimise for these new platforms and how to strategise for multi-platform dominance too. Apply for a FREE website and marketing review: https://exposureninja.com/review/ Get the show notes: https://exposureninja.com/podcast/extra-043/ | |||
| 20 Nov 2023 | How To Get Buy-In for Your Marketing Strategy | 00:14:56 | |
Picture this: You’re trying to launch your new marketing strategy and you’ve hit a brick wall. Everyone has an opinion and there are loads of last-minute changes. You wanted everyone to be involved, but not like this! You feel alone. Isolated. Today, I’m going to share how you can avoid this scenario and get buy-in from the wider business right from the start.
Watch this as a video instead: https://www.youtube.com/watch?v=YmxJof30gbc Download the playbook @ https://exposure.ninja/law Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/300/ Download our eBook @ https://exposureninja.com/your-google-book/
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| 26 Sep 2019 | 2 Easy Ways to Increase Site Leads and Turbo-Charge Conversions | 00:33:22 | |
In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim discusses lessons learned from Exposure Ninja’s recent Digital Mastermind session. Bringing together business owners and elite digital marketers, these Mastermind gatherings are designed to breakdown common problems like traffic acquisition and lead generation, and find powerful solutions to turbo-charge results. To help your business get the most out of its website, episode 140 tackles some crucial talking points from the most recent Mastermind, and looks at how you can replicate the success of others. This one is all about taking advantage of the low-hanging fruit potentially available to your website; opportunities that can drive up quality conversions and see your profits rise with just a few simple changes. What You’ll Learn About Increasing Conversions in This Week’s Episode:
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/podcast/episode140 | |||
| 28 Apr 2021 | How Boohoo’s Marketing Strategy Helped Generate £1.24B in Revenue | 00:27:49 | |
We take a deep dive into Boohoo’s digital marketing strategy and discover the tactics that helped transform the online fast fashion brand into a billion-pound retail powerhouse. Our Head Ninja Tim explores Boohoo’s marketing strategy using the same framework we use to assess our clients’ marketing performance. We also touch on the future of Boohoo and how the company can take things to another level. As always, the goal of these deep-dives is to provide actionable insights that you can apply to your own marketing campaigns. Get the show notes @ https://exposureninja.com/podcast/193/ Get a FREE review of your website https://exposureninja.com/review/ | |||
| 18 Jul 2022 | Fix these common SEO mistakes | 00:17:43 | |
We’re going to show you some five-minute fixes that you can implement on your website right away to start getting some results
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| 06 Dec 2016 | Increasing eCommerce sales with voucher codes, reducing cart abandonment and selling through affiliates | 00:28:23 | |
Did you know that between 68-80% eCommerce customers who put items in their basket DON’T complete checkout? This episode is all about how to reduce that percentage and make more sales by using voucher codes and streamlining the checkout process.
Tim chats with Ben Corrigan from Pouch, who has spent his life working on eCommerce checkout optimisation, and the principles covered are relevant to any business seeking to sell or generate leads online.
For a free review of your website’s conversion funnel, head to www.exposureninja.com/review | |||
| 22 May 2023 | Will Google’s AI Search KILL SEO? | 00:30:10 | |
Huge changes are coming to Google search results. Here are some ways that marketers can keep up with the changes. Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/280 Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… https://exposureninja.com/podcast/277/ AI Search is About to STEAL 40% of Your TRAFFIC https://exposureninja.com/podcast/276/ Beginner’s Guide to AI Marketing | |||
| 12 Oct 2020 | 6 Ways to Increase Your eCommerce Store's Sales | 00:28:52 | |
In this podcast, I outline six ways you can increase your eCommerce store's revenue which any online store can implement. There are three ways you can increase your website's sales:
The tips I'm sharing today are from the third way. They'll increase your traffic and increase your conversion rate. Businesses getting hundreds of sales a week are still missing out on these simple tips, so make sure you listen through and check whether you're doing all six. | |||
| 22 Feb 2024 | "Use Co-Branding To Increase Your Reach" | Gemma Keighery (Head of Account Management, Exposure Ninja) | 00:53:49 | |
Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we'll hear three stories, including one from our special guest, pick the best one, and turn it into tasks you can do today. This week, we're joined by Gemma Keighery, Head of Account Marketing at Exposure Ninja Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-5/ Watch the podcast recording on YouTube: You May Also Enjoy… How To Triple Your Traffic in 2024 https://www.youtube.com/watch?v=7KsizHnzmv0 How To Triple Your Leads in 2024 https://www.youtube.com/watch?v=QCu2OSj3Kk8 How SEO Will Work in 2024 https://www.youtube.com/watch?v=J29tfF3X2dw How Content Marketing Will Work in 2024 https://www.youtube.com/watch?v=Jnx4NLoNDyk How to Create the Perfect Marketing Strategy for 2024 https://exposureninja.com/podcast/297/ The Best B2B Marketing Strategies for 2024 https://exposureninja.com/podcast/298/ The Best B2C Marketing Strategies for 2024 https://exposureninja.com/podcast/294/ How To Do B2B Marketing That DOMINATES in 2024 https://exposureninja.com/podcast/extra-031/ How To Do B2C Marketing That CRUSHES in 2024 https://exposureninja.com/podcast/extra-033/ How To Get B2B LEADS That Come to YOU https://exposureninja.com/podcast/264/ How to 10X Your Conversions (Like a $5M Business) https://exposureninja.com/podcast/extra-034/ How to Get Buy-in For Your Marketing Strategy | |||
| 11 Jul 2018 | Facebook Ads Behind The Scenes: A Million Pound Kickstarter Campaign & CPA Reduced 70% | 00:33:54 | |
In this week’s ‘behind the scenes’ episode of the Exposure Ninja Digital Marketing Podcast, Tim is once again joined by Lozz Newton, Facebook Ad wizard and podcast fan favourite! This week, Lozz chats to Tim about two Facebook Ads client campaigns that he ran. The first is a board game company that was running a Kickstarter for a new game they were launching -- with a target of £100,000 to raise, Lozz enabled them to completely smash that target with the help of an awesomely executed Facebook Ad campaign, helping them raise just under £1.5M!! The second campaign we cover in this episode couldn't be more different. This client was a Dental Law firm, which, as you can imagine is a pretty difficult field to generate exciting content for. When these guys started their Facebook Ads, their cost per acquisition (CPA) was around £300 which we managed to reduce to just £10, a reduction of 70%! Lozz walks us through what he did to achieve this reduction so you can replicate it for your own ad campaigns. For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode112 | |||
| 30 Mar 2024 | How Monday.com's Marketing Works [REWIND] | 00:59:45 | |
This episode is a re-upload of a classic, but still highly relevant, podcast episode about how Monday.com does digital marketing and how you can too. Enjoy! Watch the video instead: exposure.ninja/monday-rewind Get a FREE review of your website: exposureninja.com/rpod/review Get the show notes: exposureninja.com/podcast/209 You May Also Enjoy…Mailchimp Marketing Deep Dive https://exposureninja.com/podcast/214/ Huel Marketing Deep Dive https://exposureninja.com/podcast/206/ Airbnb Marketing Deep Dive https://exposureninja.com/podcast/238/ Red Bull Marketing Deep Dive lululemon Marketing Deep Dive https://exposureninja.com/podcast/227/
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| 30 Apr 2019 | How to Get Your Content Featured in the World’s Top Publications | 00:28:34 | |
In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by our very own Deputy Head of Content Marketing, Sam Lyon. Sam is an absolute beast when it comes to getting our HR clients placed in some of the top publications around and has landed articles in The Guardian, Entrepreneur and a cubic mega-tonne of leading HR publications! What can you expect to learn from this podcast episode?Tim and Sam waste no time getting to the good stuff in this episode, so if you’re looking to get to grips with the content marketing publishing process, from working out what kind of publications to target for your business all the way through to pitching and securing those all-important article placements, Sam’s got you covered! Here are some of the things we dive into in this episode:
Massive thanks to Sam for taking the time out her super busy ninja schedule to join us on the show! For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode126 | |||
| 26 Mar 2019 | Pia Silva on How to Badass Your Brand with Your Customers in Mind | 00:34:15 | |
In this week’s episode of the Exposure Ninja Digital Marketing Podcast, we’re delighted to welcome Pia Silva of Worst of All Design back to the show! Pia joined us on the show back in 2017 on Episode 25 of the podcast, where she shared her expert knowledge of how small companies can compete (and win) against larger, more established players – all by harnessing the supreme power of branding. This time around, we’re taking things one step further and discussing how to go about branding your business with your ideal customer in mind. What can you expect to learn from this podcast episode?This is a super interesting episode with Pia packed full of gems of knowledge about how to understand your target audience and their pain points in order to stand out and win new customers! Here are some of the things we discuss:
Huge thanks to Pia Silva for joining us again on the podcast! You can find Pia on Social Media @PiaLovesYourBiz and if you're on Facebook, make sure you join her group Badass Your Brand You can also sign up for Pia's FREE TRAINING at HowToBuildABadassBrand.com For show notes, head to https://exposureninja.com/episode121. While you’re there, don’t forget to get a free review of your website and digital marketing efforts. Each review comes complete with a tailored plan to increase your leads and sales online! | |||
| 26 Jul 2024 | Are YouTube Ads a Secret Weapon for SMEs? | 00:55:46 | |
In This Episode...Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we talk about:
Timestamps00:00 – Intro 01:59 – Story 1 – Google updates: AI Overviews, Ads, YouTube 22:40 – Story 2 – Dyson’s success in more than just vacuums 31:43 – Story 3 – Cookies are here to stay in Chrome! For now… 40:42 – Story 4 – Google connects with smaller publishers 50:39 – The Tasks Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-26/ Watch the podcast recording on YouTube: https://exposure.ninja/dojo-26 You May Also Enjoy… How to Differentiate Your Brand in an AI World | ft. Max Denning https://exposureninja.com/podcast/dojo-25/ LinkedIn Marketing IS a Must for Healthcare Professionals | ft. Tara Humphrey https://exposureninja.com/podcast/dojo-24/ How to Build a Cult of Loyal Customers | ft. Danielle Nicholls https://exposureninja.com/podcast/dojo-23/ How We 10x’d Leads for a Finance Company https://exposureninja.com/podcast/dojo-22/ Email Marketing Just Got a Whole Lot More Competitive https://exposureninja.com/podcast/dojo-21/ Google’s AI Overviews Fiasco | ft. Joe Glendinning https://exposureninja.com/podcast/dojo-20/ HUGE Google Leak Confirms SEO Theories | ft. Lucy King | |||
| 12 Aug 2024 | 600% Lead Gen Boost in 4 Months in a SUPER Competitive Industry | 00:20:25 | |
We boosted one of our clients website conversion rates from 1.4% to 7.6%. That's a 5.4x increase in the number of conversions from the same amount of traffic. (Although we actually did increase the traffic as well.) We did all of this using pay per click ads (PPC) in a highly competitive industry. In today’s podcast, we're going to break down the principles we used, and teach you how to use them too. Get the show notes: https://exposureninja.com/podcast/326/ Watch the video: https://exposure.ninja/mortgages-video Apply for a FREE website and marketing review: https://exposureninja.com/review/ What to Listen to Next:
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| 09 Sep 2024 | How To Create the Perfect Marketing Strategy for 2025 | 00:22:48 | |
Today we’re not going to give you a digital marketing strategy that you can apply directly to your business. Because, honestly, that’s not how digital marketing strategies work. What I am gonna do is share a framework that you can use to come up with the perfect digital marketing strategy for your business. There’s 4 steps in this process, and we’re going to talk you through each one. Watch the video instead: https://exposure.ninja/2025-marketing-strategy Get the show notes: https://exposureninja.com/podcast/330/ Apply for a FREE website and marketing review: https://exposureninja.com/review/ What to Listen to Next:
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| 17 Sep 2020 | Behind the Scenes of 3 Successful Shopify Stores | 00:24:31 | |
In today's podcast, I look behind-the-scenes of there hugely successful eCommerce stores built on Shopify, the fastest growing eCommerce platform right now. Each store has seen incredible growth over the past few years and each one's success can be replicated by your business too. I'll explain how they've done it and how you can replicate their success too and work towards your own seven and eight-figure success story. | |||
| 04 Nov 2023 | Steal This $7M+ SEO Strategy [REWIND] | 00:24:18 | |
This episode is a re-upload of a classic, but still highly relevant, podcast episode about how you can replicate Masterclass' SEO success story. Enjoy! This SEO strategy is used by some of the world’s top websites to drive millions and even tens of millions of visitors to their sites every month. It’s also evergreen, meaning you do it once and it can earn new traffic for years. We use this strategy for our clients too and it can be a fantastic source of business when it’s done right. It works really well in competitive spaces where you might be otherwise struggling to rank for the most competitive keywords. But rather than just explain it to you, what we thought we’d do is show you how Masterclass is using it to drive more than $7 million worth of traffic to their site every month. Watch the video instead: https://www.youtube.com/watch?v=Jl-O0p2fcBM Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/245/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy…
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| 03 Oct 2016 | How To Get To The Top Of Google | 01:09:35 | |
In this episode, SEO Ninjas Tim Cameron-Kitchen, Zack Hayes and Dale Davies discuss exactly what it takes to improve the ranking of any website, based on their experience analysing, consulting with and working on thousands of websites in every imaginable market. Every SEO campaign begins with your website, and you'll discover how to optimise your website and order your content to maximise its Google-friendliness. Then, when it's time to get promoting, hear the Ninjas' top tips for attracting links to your website from some of the World's highest-authority sites. Learn how to get links from video sites, how to spot good quality directories and how to be featured in magazines, news sites and high profile blogs - all to boost your ranking. If you've read Exposure Ninja's Bestselling SEO book How to Get To The Top of Google, this episode is your chance to get behind-the-scenes and hear first hand what it really takes to implement this stuff and the results that it can achieve for you. | |||
| 13 Sep 2023 | The Best Lead Generation Strategies for 2024 | 00:33:15 | |
In this episode, Tim and Jess dig into the best lead generation strategies you can use in 2024. Watch the video instead: https://www.youtube.com/watch?v=Nee-qqFk9-w&list=PL8S3eR7LP9yUcAAtxDb0zvJ2KzGAvc27Z Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-028/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… | |||
| 01 Apr 2020 | How to Channel Your Mental Energy Into Post-Crisis Success | 00:15:04 | |
This week’s podcast is an ad-hoc episode in light of COVID-19. We know that business owners need timely marketing advice. That’s why we’re helping you to self-diagnose your business into one of the four following camps:
Throughout the episode, Tim will address your business – whichever camp it’s in – to give his expert advice on what you should do to survive (or in some cases thrive) during the global pandemic.
As we’ve all turned into yogis during quarantine, much of this episode will be focused on energy. We’re not talking about crystals and chakras, rather the energy of your customers which is on high-alert right now. Whether your target audience is feeling on edge, overwhelmed, frustrated, concerned, panicked, bored, awakened or confused during this testing time, it’s your job as a business owner to align your marketing with this energy. Just like we’ve done at Exposure Ninja by creating resources for those who need to learn how to take their company remote at exposureninja.com/remote Depending on your business type, Tim gets you prepared for making the most of your businesses hibernation, adjusting your business to keep sales flowing and maximising any opportunities you can identify. Above all, our mantra for this period is the classic saying – this too shall pass. This is a saying we’ve been reminding our clients, colleagues and community of whenever the entire thing seems all-consuming or too much to handle. By knowing that there is an end to this state of uncertainty, it allows us to prepare for the future. When it has passed, don’t let your business be behind the curve while your competitors have used this sudden space to polish their products and services. Instead, use this time wisely by making a long-term recovery or focusing on a more immediate comeback by altering what you offer. Finally, if you’re one of the “lucky” businesses with a product or service that’s still accessible, remember to play the fortunate card that you’ve been dealt by investing in your advertising when it will have the most impact. Remember, while we all have to stay at home right now, we don’t have to stay stagnant. 0:56 -- Which of these four camps does your business fall into? 4:10 -- How to ensure your business survives during coronavirus 5:29 -- Why brave marketing moves can pay off during a crisis 7:46 -- How to align your marketing with your customer’s current ‘energy’ 10:17 -- Here’s how we’ve done this at Exposure Ninja
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| 06 May 2020 | How to Build a Massive Blog and Sell It for Millions | 00:45:51 | |
Larry Ludwig's approach to blog success is simple – make sure you add value to your readers. In many ways, Larry takes a traditional approach to advertising, treating his online blog like a magazine. During our chat, Larry explains how his content process mirrors that of an editorial office where topics are discussed at length and planned ahead of time, month by month. This in-depth content approach has served Larry well. As the former owner of Investor Junkie, Larry built his personal finance blog from scratch, using affiliate marketing to achieve 300,000 visits per month. The site went on to rank #1 for the search term "how to invest stocks." It was later sold for an impressive $6M (in cash). What's more inspiring is that Larry built this blog in 2009 during the height of a recession. Despite the economic slump, Larry used this downtime to take a leap of faith when many of his competitors stood still. By listening to this episode of the podcast, you'll learn how to grow, monetise and ultimately sell a blog all from a first-hand perspective. Above all, Larry hammers home an important message when it comes to SEO. As we know, sophisticated search engines like Google now require content to follow E-A-T principles, meaning blogs should be expert, authoritative and trustworthy. Larry proves that playing this long game and focusing on the big picture of user experience equals a big reward. Want to find out even more about Larry? Visit larryludwig.com
0:21 – Meet today's guest, Larry Ludwig 2:12 – What is Investor Junkie? 4:12 – What happened in 2018? 5:55 – How did you grow Investor Junkie? 7:18 – What's it like to buy during a recession? 9:03 – How did you get to 300,000 site visits per month? 11:38 – How would you describe your content planning process? 15:02 – How did you decide which pieces of content to update? 17:25 – How do you create depth within blog content? 20:11 – Did you focus on getting backlinks in the early days? 21:42 – Was social media important for the growth of your site? 23:15 – How did you justify paying for site visitors? 25:19 – Why did you choose affiliate marketing? 28:20 – What's the difference between your blog and low-revenue blogs? 32:24 – Why do you link monetisation with user satisfaction? 34:00 – What do you think of Amazon slashing its affiliate payouts? 36:29 – Do you think Amazon should still offer an affiliate programme? 39:37 – What sort of stats should a blog achieve for a similar evaluation? 43:52 – Where can people find you? For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/podcast/episode156/ | |||
| 23 Sep 2023 | How To Design the Perfect Buyer Persona [REWIND] | 00:34:11 | |
This episode is a re-upload of a classic, but still highly relevant, podcast episode about how you can design the perfect buyer persona. Enjoy! Whether you’re B2B or B2C, the fastest-growing companies in your market will have a really clear idea of who they’re selling to and how to position what they sell to resonate with that target customer. This is also one of the main reasons that some products and businesses go viral whilst only half of all startups actually survive their first five years in business. But obviously, we need to understand who our target customer is in the first place. That’s where buyer personas come in. Need to create a buyer persona, or refresh one that isn’t quite working? Today’s video and podcast are for you. Watch the video instead: https://www.youtube.com/watch?v=7juGEBU_uWQ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/242/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy…
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| 06 Mar 2018 | How To Use Partnerships To Get BIG Visibility For Your Products Online And Offline, With Adrian Salamunovic From CanvasPop | 00:21:10 | |
If you’re a small business competing in a crowded market you need to do something to cut through the noise and make yourself stand out from your competitors. Sounds simple right, but those of you competing in a popular niche will know that EVERYONE is trying to cut through the noise, and finding that unique USP isn’t always as easy as many marketers make it out to be! Luckily, this week’s podcast guest is a promotion BEAST working in the extremely crowded and competitive market of online printing. Adrian Salamunovic runs CanvasPop, an online store which specialises in printing photos on canvas, and has been featured in The New York Times, CNN and Good Morning America and has worked with huge brands like Microsoft, Bēhance and fotor. Adrian has some serious PR mojo, garnering huge success using promotional partnerships (partnering with other businesses to provide ‘quid pro quo’ promotion) that have skyrocketed CanvasPop’s visibility both online and offline. So, if you’re looking to think big for your business and have an open mind about marketing partnerships then grab a cuppa and a biscuit (or three) ‘cus this episode is jam-packed with ideas and techniques to help you grow your business, no matter how competitive the niche! For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode95 | |||
| 09 May 2024 | The Reason Your PPC Isn't Working | ft. Rebecca Pilkington | 00:52:30 | |
In This Episode… Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we're joined by Rebecca Pilkington, and we talk about:
Timestamps 02:57 – Story 1 – Vegan Brand Makes an AI Email Error 17:13 – Story 2 – YouTube Trials Pause Ads 26:00 – Story 3 –AI Search Updates (SGE and Meta) 47:00 – The Tasks Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-15/ Watch the podcast recording on YouTube: https://exposure.ninja/dojo-15 You May Also Enjoy… Tesla’s PPC Marketing Mistakes I ft. Emma Davies and Ruta Sudmantaite https://exposureninja.com/podcast/dojo-14/ How Formula One Teams Nail Event Marketing https://exposureninja.com/podcast/dojo-13/ The Risks of Relying on AI Content I ft. Andy Tuxford https://exposureninja.com/podcast/dojo-12/ The Impact of AI on Customer Trust I ft. Daisy Burns O’Keefe https://exposureninja.com/podcast/dojo-11/ Is Google's Generative AI Search Rolling Out? https://exposureninja.com/podcast/dojo-10/ “Be Cheekier with Your Marketing” I ft. Lauren Cressey https://exposureninja.com/podcast/dojo-9/
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| 21 Aug 2024 | NEW Google Algorithm Update + AI Overviews Hits the UK | 00:44:43 | |
Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week Tim and Dale talk about: 1. Google's August 2024 Algorithm Core Update 2. AI Overviews Hit the UK 3. Marketing Lessons from Harris/Trump’s PPC 4. X Gets Even More Unsafe for Brands Watch on YouTube instead: https://exposure.ninja/dojo-30 Get a FREE review of your website: https://exposureninja.com/rpod/review Get the show notes: https://exposureninja.com/podcast/dojo-30 Timestamps 00:09 – Google's August 2024 Algorithm Core Update 16:28 – AI Overviews Hit the UK 25:02 – Marketing Lessons from Harris/Trump's PPC 33:31 – X Gets Even More Unsafe for Brands 43:51 – "I'm confused!" What to Listen to Next
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| 27 Feb 2018 | A Guide to Snapchat Advertising… for Non-Snapchat Users! | 00:34:52 | |
Hands up who’s down with the kids and uses Snapchat? Ok, keep your hand up if you’ve ever used Snapchat for your business? No, us neither… Nowadays, simply selling to your audience on social media is boring and won’t garner the kind of engagement that you want and need to succeed. You need to entertain your audience in order to get them engaged enough to care about you and your message. Enter Snapchat... In this episode, we welcome Miri Qylafi from Snapchat marketing agency, Fanbytes. Miri is a bonafide Snapchat guru, having run hundreds of really cool campaigns for huge global brands, as well as smaller more niche businesses. Snapchat offers a platform for a new style of playful engagement that the folks at Fanbytes have fittingly dubbed ADVERTAINMENT. Snapchat is an entirely different beast to the other popular Social Media platforms and to really succeed there, you can’t use the same tactics that you have used on Facebook and Instagram. It’s a platform where people go to have fun, play, not take their online presence too seriously, and be themselves. The personal, raw, authentic feel of Snapchat undoubtedly requires different strategies to engage with your audience, but it also offers a unique opportunity to capture your customers' attention and generate authentic and meaningful engagements. So, whether you’re looking to add Snapchap into your marketing strategy, or if you’re simply looking for ways to be more playful with your existing marketing campaign, this podcast will give you some fantastic tips and ideas to not only engage with Generation Z but win them over completely! Download Miri’s FREE Snapchat guide here: Snapchat Hacks Every Marketer Should Know For show notes, head to https://exposureninja.com/episode94. While you’re there, don’t forget to get a free review of your website and digital marketing. Each review comes complete with a tailored plan to increase your leads and sales online. | |||
| 26 Aug 2023 | Black Friday Marketing Tips ANY Business Can Use [REWIND] | 00:22:24 | |
This episode is a re-upload of a classic, but still highly relevant, podcast episode about how to do Ninja-quality Black Friday marketing. Enjoy! In this episode, Tim discusses how businesses from all industries can leverage the Black Friday and Cyber Monday sales period to promote themselves and boost their revenue. No matter which industry you're in, or whether you're B2C or B2B, you can learn how to join the Black Friday and Cyber Monday promotion season this year. Watch the video instead: https://www.youtube.com/watch?v=VBAqcWsqcOk Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/168/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… | |||
| 13 Dec 2021 | 3 Lessons from Simba’s Digital Marketing Strategy | 00:42:55 | |
Direct to consumer mattress companies are popping up everywhere. So how do you win in a space like this? We look for the answers in Simba’s digital marketing strategy, focusing on:
Get the show notes @ https://exposureninja.com/podcast/223 Get a FREE review of your website @ https://exposureninja.com/review/ | |||
| 05 Jun 2018 | How To Get To The Top Of Google Maps With Greg Gifford From SEMRush | 00:37:43 | |
In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Greg Gifford — one of the world’s foremost experts on local SEO, VP of search at DealerOn and the official SEO Guru for SEMRush Academy. This week, Tim dives into the fascinating world of local SEO with Greg, who shares his expertise on how to increase your visibility in local map listings, how to increase your visibility in local organic listings, as well as some of his top tips on review collection, how to get local links and citations, and what to do with your Google My Business page to increase its chances of ranking! Greg is a super enthusiastic SEO expert with LOADS of actionable advice to share (way more than we could fit into a 35-minute podcast episode), so make sure you get out there and connect with Greg, you can find all his relevant pages and social media links in the show notes. For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode108 | |||
| 07 Jun 2021 | How MVMT Went from a Watch Startup to a $300 Million Fashion Brand [Digital Marketing Deep-Dive] | 00:52:42 | |
In this episode, we break down MVMT’s digital marketing strategy to find out how the crowdfunded watch brand bootstrapped its way into becoming a $300 million company. Our Head Ninja Tim explores MVMT’s digital marketing strategy using the same framework we use to evaluate our clients’ marketing performance.
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| 07 Nov 2024 | ChatGPT Search is using BING?! - Everything We Know So Far... (Dojo #39) | 00:49:35 | |
In This Episode… Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week we talk about:
Timestamps 00:00 - The Impact of ChatGPT Search on Marketers 32:38 - The Viral Power of Crumbl Cookies What to Listen to Next
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| 22 Nov 2021 | 6 Copywriting Tips & Tricks That Every Marketer Should Know | 00:31:48 | |
From great headlines, to scarcity tactics, to meaningful specifics, this podcast covers a variety of ways you can spice up your website copy. Get the show notes @ https://exposureninja.com/podcast/221 Get a FREE review of your website @ https://exposureninja.com/review/ | |||
| 10 Jan 2017 | What To Learn From Big Brands To Improve Your Conversions | 00:48:33 | |
If you’ve ever wondered how giant websites (like eBay and skis.com) work on converting more of their visitors into buyers, then this episode will be a real treat for you. Khalid Saleh has been in conversion rate optimisation since before it was a recognised thing, and has worked with some of the World’s biggest brands. We’ll be discussing some of the campaigns he’s worked on, the lessons that he’s learned about human behaviour online, and what businesses of any size can take from the experiences of such high traffic websites to improve their own lead and sales volume. Enjoy! | |||
| 26 Oct 2020 | How Long PPC Takes To Work | 00:47:22 | |
PPC is a fantastic way to increase traffic to a website fast and earn some much-needed leads and sales, but it's also an integral part of multi-year marketing strategies. But how long does it take to pay for itself (i.e, earn a positive ROI)? In this podcast, I talk to three fantastic PPC specialists from our PPC team who explain how long PPC takes to deliver results, how to optimise and improve a campaign, how to decrease the cost-per-average of a campaign and use data from our successful client campaigns to show that the longer a PPC campaign is running, the lower the CPA gets. | |||
| 18 Mar 2024 | Create Content That Gets EXPLOSIVE Results [REWIND] | 00:39:20 | |
This episode is a re-upload of a classic, but still highly relevant, podcast episode about how to create content that BANGS. Enjoy! Watch the video instead exposure.ninja/explosive-content Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/281/ Get a FREE copy of How To Get To The Top of Google https://exposureninja.com/your-google-book/ You May Also Enjoy… How To Triple Your Leads https://exposureninja.com/podcast/307/ How To Triple Your Traffic https://exposureninja.com/podcast/306/ How Content Marketing Will Work in 2024 https://exposureninja.com/podcast/305/ How SEO Will Work in 2024 https://exposureninja.com/podcast/303/ How to Create the Perfect Marketing Strategy for 2024 https://exposureninja.com/podcast/297/ The Best B2B Marketing Strategies for 2024 https://exposureninja.com/podcast/298/ The Best B2C Marketing Strategies for 2024 https://exposureninja.com/podcast/294/ How To Do B2B Marketing That DOMINATES in 2024 https://exposureninja.com/podcast/extra-031/ How To Do B2C Marketing That CRUSHES in 2024 https://exposureninja.com/podcast/extra-033/ How To Get B2B LEADS That Come to YOU https://exposureninja.com/podcast/264/ How to 10X Your Conversions (Like a $5M Business) https://exposureninja.com/podcast/extra-034/ How to Get Buy-in For Your Marketing Strategy | |||
| 24 May 2021 | How to Build a Winning Shopify Digital Marketing Strategy | 00:43:33 | |
If you look at how huge brands like Gymshark, Fashion Nova, and BestSelf Co. found success using the Shopify platform, it’s obvious that they all share one thing in common — an effective digital marketing strategy. Our Head Ninja Tim goes through the basic characteristics and pillars of a Shopify digital marketing strategy in this episode.
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| 22 Mar 2021 | What To Send Your Email Subscribers | 00:20:28 | |
Do you have an email list, but are unsure what you should send to your subscribers? In this episode, learn the different types of emails that you could be sending to your subscribers, to boost engagement and ultimately lead to more conversions. Get the show notes @ https://exposureninja.com/podcast/188/ Get a free review of your website https://exposureninja.com/review/ | |||
| 23 Aug 2023 | How to Do Black Friday Marketing (like a Ninja) | 00:36:05 | |
If you haven't started prepping for Black Friday, then today is the day to start. Join Tim and Jess as they dig into everything you need to do to launch a high-performance Black Friday and Cyber Monday digital marketing campaign. Watch the podcast instead: https://www.youtube.com/watch?v=RHqHG_0k31k Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-025/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… | |||
| 22 Aug 2017 | How To Prevent Your Website Copy From Killing Sales | 00:32:43 | |
The importance of copy on your website simply cannot be underestimated. Like all other aspects of making your business website easily visible and high-converting, spot-on web copy has benefits for both search engines and the web user. Whilst targeted keywords and high word counts lay the groundworks for Google to treat your website pages kindly, it’s how you then present that text that can be the determining factor between a confused, put-off viewer, and an engaged, satisfied customer. In this episode of the Exposure Ninja Digital Marketing Podcast, we chat to our very own Head of Editorial, Chris Groves. Chris is responsible for editing and proofreading each and every piece of content our Ninjas write for clients – from blog posts and outreach articles, to web copy and metadata. With an array of customers to keep in mind, Chris not only checks for grammatical and SEO accuracy, but also ensures the copy is targeted towards a specific audience and has every chance of keeping people on the page. Head Ninja Tim and Chris go through the approaches you can take to entertain and engage viewers with text, how poor copy can be a nightmare for bounce rate and conversions, and the importance of correct grammar – but also how grammar must be balanced with an audience’s expectations to succeed. For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode65 | |||
| 27 Apr 2017 | Using Fiverr To Generate Leads And How To Productise Your Business | 00:33:02 | |
Thought Fiverr was just for spammy backlinks and rubbish templated logos? Then you need this episode, where Tim interviews Kendell Rizzo, a copywriting expert who shares how she has built her business using Fiverr as a lead generation tool. The process that she went through of niching and then productising her service is extremely instructive, as it demonstrates how to stand out in a crowded market, pick up highly qualified leads, and never have to do a free proposal or compete on price. If you’re struggling to compete in a crowded and competitive market with a lot of ‘me too’ businesses, Kendell’s story will inspire you to find your competitive difference, and her business is proof that we might all have overlooked Fiverr as a source of new business… For show notes, head to https://exposureninja.com/episode35 | |||
| 12 Dec 2024 | Should Marketers Embrace SORA, OpenAI’s New Text-to-Video Tool? (Dojo #44) | 00:24:51 | |
In this packed episode, our CEO, Charlie Marchant, and our Head of Marketing, Dale Davies, dissect three major AI developments: OpenAI’s text-to-video tool Sora, Google’s Product Studio expansion, and Reddit’s new AI-powered answer generation system called Reddit Answers. While these tools showcase impressive capabilities, their immediate practical applications for marketers vary significantly. For marketing leaders grappling with the rapid pace of AI advancement, this episode cuts through the hype to deliver actionable insights about which tools deserve attention now and which can wait. Discover how these innovations might reshape content creation, product marketing, and market research strategies in 2024 and beyond. What You’ll Learn
Timestamps 00:00 - Introduction and episode overview 00:39 - OpenAI's Sora launch details 11:29 - Google Product Studio expansion 15:15 - Reddit Answers introduction 21:19 - Final takeaways and recommendations Apply for a FREE website and marketing review: https://exposureninja.com/review/ Get the show notes: https://exposureninja.com/podcast/dojo-44/ Listen to these episodes next: Copy This NEXT-LEVEL GEO Strategy in 2025 https://exposureninja.com/podcast/extra-043/ Google’s WORST NIGHTMARE Just Happened https://exposureninja.com/podcast/342/ The Best SEO Strategies for 2025 | |||
| 01 Dec 2023 | Digital Marketing Predictions for 2024 (HUGE Change Coming) | 00:53:03 | |
In this episode, Tim and Jess are joined by three special guests to discuss and predict how digital marketing will change (especially SEO) in 2024. Watch this as a video instead https://exposure.ninja/extra-39 Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/extra-039/ Get a FREE copy of How To Get To The Top of Google https://exposureninja.com/your-google-book/ You May Also Enjoy… How to Create the Perfect Marketing Strategy for 2024 https://exposureninja.com/podcast/297/ The Best B2B Marketing Strategies for 2024 https://exposureninja.com/podcast/298/ The Best B2C Marketing Strategies for 2024 https://exposureninja.com/podcast/294/ How To Do B2B Marketing That DOMINATES in 2024 https://exposureninja.com/podcast/extra-031/ How To Do B2C Marketing That CRUSHES in 2024 https://exposureninja.com/podcast/extra-033/ How To Get B2B LEADS That Come to YOU https://exposureninja.com/podcast/264/ How to 10X Your Conversions (Like a $5M Business) https://exposureninja.com/podcast/extra-034/ The ONLY Digital Marketing Strategy You’ll Ever Need https://exposureninja.com/podcast/269/ How To Convert the 90% of Website Traffic That Gets Away | |||
| 29 May 2018 | How This Accidental Influencer Strategy Helps Jennifer Hamley Sell More Bags | 00:27:54 | |
In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by fellow ninja, Stacey Overton, and together they interview Jennifer Hamley of Jennifer Hamley England -- an award-winning British bag company selling ‘Statement Handbags for Inspirational Women’. Tim and Stacey dive into Jen’s marketing strategy and find out how a bag company that’s only two-years-old has managed to win so many awards and get featured in some of the fashion industry’s top online media -- we’re talking Grazia, InStyle and Glamsquad to name but a few. Jen also walks us through her ‘accidental’ influencer marketing strategy that has helped her to engage with her customers and grow a dedicated tribe of women that champion the brand on a daily basis! Jen is super fun and the guys had a blast recording this one -- enjoy!
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| 05 Feb 2024 | How To Triple Your Leads in 2024 | 00:20:17 | |
Today, I explain exactly how to triple your leads, by changing three simple things. Watch the video instead https://www.youtube.com/watch?v=QCu2OSj3Kk8 Read the blog https://exposureninja.com/blog/how-to-triple-your-leads/ Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/307/ Get a FREE copy of How To Get To The Top of Google https://exposureninja.com/your-google-book/ You May Also Enjoy… How To Triple Your Traffic in 2024 https://exposureninja.com/podcast/306/ "Give Your Audience Stuff That’s Useful" https://exposureninja.com/podcast/dojo-3/ How Content Marketing Will Work in 2024 https://exposureninja.com/podcast/305/ How to Stand Out in Your Market https://exposureninja.com/podcast/dojo-2/ How To Prioritise Your Marketing (for Busy People) https://exposureninja.com/podcast/304/
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| 31 Oct 2022 | THIS Is Why Your LANDING PAGES Don’t Convert | 00:45:04 | |
Every week I see 100s of landing pages letting conversions slip through their fingers. And it's so easy to fix. In this podcast, I break down the components of the perfect landing page so that your landing pages convert 10x higher. Get the show notes @ https://exposureninja.com/podcast/261/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/ | |||
| 11 Jul 2017 | How Jared Falk Scaled His Online Music Training Platform To Dominate The Market | 00:41:24 | |
Our guest in this episode has built a network of websites which now totally dominate his market online. Not just on Google search, but on every social channel. If you’re in the market for online drum lessons, you cannot fail to end up on the Drumeo email list, and we bought in Jared Falk to talk about how he’s built the brand using organic and paid traffic. We discuss how he’s grown the website, changed their content angles and used Youtube and Facebook to flood the market with their content, all from a place of wanting to provide as much value as possible. It’s fascinating to hear Jared’s story and his approach to building goodwill in his market, so whether you’re selling information products or you want to share your expertise online, this episode will get the juices flowing about how to expand your reach and take more of your competitors’ lunches. For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode53 | |||
| 11 Sep 2019 | Behind-the-Scenes of Phlearn’s Crazy Profitable Facebook Ads | 01:04:03 | |
In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Seth Kravitz from Phlearn - an online course platform for photographers and creatives who want to learn how to use Photoshop and Adobe Lightroom. Phlearn operates in an incredibly competitive space but Seth and his team have managed to build Phlearn into the no.1 platform for learning Photoshop online with the help of their super savvy Facebook Ad campaigns. Today, Seth walks us through how he and his team have built Phlearn, specifically focussing on their approach to Facebook Ads and sharing one ridiculous accidental test that they ran with no targetting at all with surprising results! This episode is a must-listen for any businesses out there considering a Facebook advertising strategy. Learn some tips from a tried-and-test industry expert with the Exposure Ninja Digital Marketing Podcast. In This Week’s Podcast About Facebook Ads, You’ll Learn:
For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode138 | |||
| 27 Dec 2016 | Awkward Marketing Questions Answered Live - Round 1 | 01:06:20 | |
Is all SEO black hat? Is marketing just annoying? Is Conversion Rate Optimisation manipulative? Are Digital Marketing companies a rip off? Lozz has compiled the most awkward (and in some cases rude) questions that people have about digital marketing, but are usually too scared to ask. Tim has to answer these questions live.
For show notes, head to https://www.exposureninja.com/episode15 | |||
| 01 Jun 2017 | How To Get 300 SaaS Signups Per Day Using SEO, Outreach, And Conversion Optimisation | 00:28:43 | |
In this episode, Tim is joined by Kyle Racki of SaaS company Proposify to discuss how they have grown their organic visibility using blogs and content marketing to the stage that they’re picking up 200-300 signups per day, and growing 150% per year. Kyle takes us through his outreach process, gives us his advice for choosing where you want to be featured online, and how they found the content topic ‘goldmines’ that brought them in the most qualified traffic and leads. For https://exposureninja.com/episode44show notes go to https://exposureninja.com/episode44 | |||
| 21 Mar 2024 | “Be Cheekier with Your Marketing” I ft. Lauren Cressey | 00:48:16 | |
In This Episode...Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we're joined by Lauren Cressey and our stories include:
Timestamps 02:10 Story 1 - Google's Rumoured Deal to Add Gemini to Apple Devices 13:20 Story 2 - The Growing Trend in "Cheeky" Brand Voices 26:06 Story 3 - TikTok Gets Banned in the US (Maybe?) 37:15 - The Tasks 44:24 - Quick-fire Questions Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-9/ Watch the podcast recording on YouTube: You May Also Enjoy… Create Content That Serves Your Target Customers | ft. Dale Davies https://exposureninja.com/podcast/dojo-8/ How Clear Brand Purpose Helps Your Marketing | ft. Ali Newton & Karl Hughes https://exposureninja.com/podcast/dojo-7/ “Authentic Personal Branding Fuels MEGA Growth” | ft. Charlie Marchant https://exposureninja.com/podcast/dojo-6/ “Use Co-Branding To Increase Your Reach” | ft. Gemma Keighery https://exposureninja.com/podcast/dojo-5/ “The DMA is Bigger Than GDPR” | ft. Andy Tuxford https://exposureninja.com/podcast/dojo-4/
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| 15 May 2023 | Why AO's Ranking TANKED (and Yours Could Too) | 00:30:00 | |
AO is an eCommerce powerhouse…but is there trouble in paradise? We explore their drop in rankings and how they can fix it.
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| 04 Sep 2023 | How to Plan Your Marketing Budget | 00:26:57 | |
Planning your marketing budget is a mammoth task. But it doesn’t have to be stressful. Here are our top tips for planning your marketing budget for the next year.
Watch this as a video instead: https://www.youtube.com/watch?v=UWj6Dob1Gtk Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/292/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy…
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| 15 Mar 2022 | Link Building For “Boring” Businesses | 00:25:06 | |
Head to our blog for a bonus backlinking tip! https://exposureninja.com/blog/how-to-build-backlinks/ Get the show notes @ https://exposureninja.com/podcast/233 Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @https://exposureninja.com/youtube | |||
| 20 Jan 2023 | How To FIX Your Digital Marketing Strategy [EXTRA 007] | 00:47:10 | |
Is your digital marketing strategy underperforming? Join Tim and Jess as they talk about how you can fix your "marketing machine". They also touch upon recent developments in AI in digital marketing, including how Google's stance has possibly changed. Get the show notes @ https://exposureninja.com/podcast/extra-007/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/ | |||
| 11 Mar 2020 | Strategies For PPC When Your Lead Costs £££££ | 00:46:04 | |
This week on the Exposure Ninja Digital Marketing Podcast, Tim is joined by his birthday twin, Azeem Ahmad from Staffordshire University. As a frequent speaker at events like BrightonSEO, and having worked with both client and agencies alike, it's safe to say that Azeem knows his stuff when it comes to digital marketing. Just in case you don't get the pleasure of bumping into Azeem at an industry get-together, we've grabbed him for a chat. And if you're looking to reduce your CPA, you're in the right place. Using his university experience, Azeem talks us through how to manage Paid Ads on a low-scale budget (not to mention in a competitive and seasonal market). In this episode, Azeem tells us how he analysed user journeys and behaviours to determine which months proved to be most profitable for Staffordshire University. This vital information helped Azeem get ahead of the competition, tailoring content to prospective leads at the right time of year. So, take a listen today and discover how you could use similar techniques to find out which times of the year are most profitable for your business. Got a specific question you want answered? The time codes below will help you find what you are looking for. 2:55 What is Staffordshire University? 4:40 How long have you been at Staffordshire University and what sort of changes have you seen about how they market and how they use the internet to get more attention? 8:10 How do you figure out the number of touches a lead touches before they decide to become a student? 11:25 What are you tracking? 14:21 What is your budget like? 16:30 Do you do retargeting? 20:00 You achieved a 76% decrease year on year, what were the key learnings for you? 23:10 It seems like your content calendar approach to the year, is there a model for when your budget will be best spent? 26:25 When you are testing different benefits, how many would you test against each other? 31:15 Successes and failures? 35:28 Has anything you've tested turned out to be amazing? 38:45 If you had an unlimited amount of budget what would you do? 40:00 If you could go back and give yourself some advice on day one of working at Staffordshire University, what would it be? For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/podcast/episode151/ | |||
| 15 Feb 2024 | "The DMA is Bigger Than GDPR" | Andy Tuxford (Head of SEO, Exposure Ninja) | 00:46:11 | |
Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we'll hear three stories, including one from our special guest, pick the best one, and turn it into tasks you can do today. This week, we're joined by Andy Tuxford, Head of SEO at Exposure Ninja Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-4/ You May Also Enjoy… How To Triple Your Traffic in 2024 https://www.youtube.com/watch?v=7KsizHnzmv0 How To Triple Your Leads in 2024 https://www.youtube.com/watch?v=QCu2OSj3Kk8 How SEO Will Work in 2024 https://www.youtube.com/watch?v=J29tfF3X2dw How Content Marketing Will Work in 2024 https://www.youtube.com/watch?v=Jnx4NLoNDyk How to Create the Perfect Marketing Strategy for 2024 https://exposureninja.com/podcast/297/ The Best B2B Marketing Strategies for 2024 https://exposureninja.com/podcast/298/ The Best B2C Marketing Strategies for 2024 https://exposureninja.com/podcast/294/ How To Do B2B Marketing That DOMINATES in 2024 https://exposureninja.com/podcast/extra-031/ How To Do B2C Marketing That CRUSHES in 2024 https://exposureninja.com/podcast/extra-033/ How To Get B2B LEADS That Come to YOU https://exposureninja.com/podcast/264/ How to 10X Your Conversions (Like a $5M Business) https://exposureninja.com/podcast/extra-034/ How to Get Buy-in For Your Marketing Strategy | |||
| 23 Mar 2024 | Copy This 615% Traffic Increase SEO Strategy [REWIND] | 00:20:02 | |
This episode is a re-upload of a classic, but still highly relevant, podcast episode about how you can copy this highly-successful SEO and content marketing strategy. Enjoy! Watch the video instead Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/288/ Get a FREE copy of How To Get To The Top of Google https://exposureninja.com/your-google-book/ You May Also Enjoy… How To Triple Your Leads https://exposureninja.com/podcast/307/ How To Triple Your Traffic https://exposureninja.com/podcast/306/ How Content Marketing Will Work in 2024 https://exposureninja.com/podcast/305/ How SEO Will Work in 2024 https://exposureninja.com/podcast/303/ How to Create the Perfect Marketing Strategy for 2024 https://exposureninja.com/podcast/297/ The Best B2B Marketing Strategies for 2024 https://exposureninja.com/podcast/298/ The Best B2C Marketing Strategies for 2024 https://exposureninja.com/podcast/294/ How To Do B2B Marketing That DOMINATES in 2024 https://exposureninja.com/podcast/extra-031/ How To Do B2C Marketing That CRUSHES in 2024 https://exposureninja.com/podcast/extra-033/ How To Get B2B LEADS That Come to YOU https://exposureninja.com/podcast/264/ How to 10X Your Conversions (Like a $5M Business) https://exposureninja.com/podcast/extra-034/ How to Get Buy-in For Your Marketing Strategy | |||
| 02 Aug 2021 | Unpacking The Huel Marketing Strategy that Nets £70M in Annual Sales [Digital Marketing Deep-Dive] | 00:44:37 | |
Our Head Ninja Tim breaks down Huel’s digital marketing strategy and explains the tactics they used to carve a niche in the saturated protein and fitness supplement industry. This time around, we’re focusing on five key areas.
Get the show notes @ https://exposureninja.com/podcast/206/ Get a FREE review of your website https://exposureninja.com/review/ | |||
| 29 Nov 2021 | Shopify vs WooCommerce – Which Is The Best One for You? | 00:26:58 | |
If you’ve spent any time researching eCommerce platforms, you would have heard of Shopify and WooCommerce, two of the biggest contenders in the eCommerce platform space. But what’s the difference? And most importantly, which one will suit you and your eCommerce business best? Get the show notes @ https://exposureninja.com/podcast/222 Get a FREE review of your website @ https://exposureninja.com/review/ | |||
| 31 Jan 2022 | 5 Lessons from lululemon’s Digital Marketing Strategy | 00:17:13 | |
Today we will take a deep dive into lululemon’s marketing strategy by looking at the company’s history, website and social media to find out exactly how this company went from a small yoga studio to over 500 stores worldwide in 2021.
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| 26 Jan 2024 | “Give Your Audience Stuff That’s Useful” | Andrea Iliffe | 00:42:06 | |
Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we'll hear three stories, including one from our special guest, pick the best one, and turn it into tasks you can do today. This week, we're joined by Andrea Iliffe, Exposure Ninja's Head of Sales. Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-3/ You May Also Enjoy… How SEO Will Work in 2024 https://www.youtube.com/watch?v=J29tfF3X2dw How to Create the Perfect Marketing Strategy for 2024 https://exposureninja.com/podcast/297/ The Best B2B Marketing Strategies for 2024 https://exposureninja.com/podcast/298/ The Best B2C Marketing Strategies for 2024 https://exposureninja.com/podcast/294/ How To Do B2B Marketing That DOMINATES in 2024 https://exposureninja.com/podcast/extra-031/ How To Do B2C Marketing That CRUSHES in 2024 https://exposureninja.com/podcast/extra-033/ How To Get B2B LEADS That Come to YOU https://exposureninja.com/podcast/264/ How to 10X Your Conversions (Like a $5M Business) https://exposureninja.com/podcast/extra-034/ How to Get Buy-in For Your Marketing Strategy | |||
| 19 Mar 2019 | Copywriting Guru John Carlton on How to Write Copy That Forces People to Buy from You | 01:03:12 | |
Welcome to another episode of the Exposure Ninja Digital Marketing Podcast, and boy do we have a treat for you today! In this week’s episode, Tim is joined by the direct-response copywriting hero, and living legend, that is John Carlton. For those of you that don’t know who John Carlton is, he’s one of the A-List of direct-response copywriters who’s been around since the golden age of newspaper and magazine advertising. John is responsible for some of the most powerful full-page written ads of all time, including this 'Magic Move' golf ad and this 'Free Gun' ad.
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| 14 Jun 2023 | You've 18 Days To Prepare for Google Analytics 4 | 00:32:38 | |
Join Tim and Jess as they discuss the imminent forced switch to Google Analytics 4, plus the latest marketing news. Watch the podcast instead: https://www.youtube.com/watch?v=kQlNA6ZA96w Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-015/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… | |||
| 04 May 2017 | How To Build An Empire Around Your Personal Brand | 00:24:49 | |
In this episode, Tim is joined by Jason Hartman. You might not know Jason if you’re in the UK, but Jason has built his name over in the States in real estate, both through his own real estate portfolio and his training company. He’s also a prolific podcaster, and when we say prolific: his company publishes dozens of podcasts and his main one has over 800 episodes, which is pretty freakin’ serious. What’s fascinating about Jason is how he’s built an empire around his personal brand, how he came up with a personal branding message which resonated so well with his audience, and the marketing tool kit he’s used to work in so many areas. We also get an insight into his podcasting strategy and why he has so many! Jason is a truly fascinating guy with a great story, so enjoy the show. For show notes, visit https://exposureninja.com/episode37 | |||
| 19 Oct 2023 | How To Do B2C Marketing That CRUSHES in 2024 | 00:35:06 | |
In this episode, Tim and Jess share how to maximise your B2C marketing strategy in 2024. There are lessons for everyone here, not just B2C businesses. Watch this as a video instead: https://www.youtube.com/watch?v=xC6FqqYQ7NY Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-033/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… Avoid These Digital Marketing Strategy MISTAKES in 2024 - https://exposureninja.com/podcast/extra-032/ Copy My 30 Minute Digital Marketing Strategy - https://exposureninja.com/podcast/270/ STEAL this (Award-winning) LOCAL SEO Strategy - https://exposureninja.com/podcast/255/ The 3-Stage PPC Strategy You Need to Maximise Your Ad Spend - https://exposureninja.com/podcast/203/ STEAL Gymshark’s £1B Marketing Strategy - https://exposureninja.com/podcast/257/ 5 Lessons from Grenade.com’s Marketing Strategy - https://exposureninja.com/podcast/211/ | |||
| 02 Mar 2024 | How Red Bull's Marketing Works [REWIND] | 00:16:51 | |
This episode is a re-upload of a classic, but still highly relevant, podcast episode about how Red Bull does marketing (and how you can too). Enjoy! Watch the video instead Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/240/ Get a FREE copy of How To Get To The Top of Google https://exposureninja.com/your-google-book/ You May Also Enjoy… How To Triple Your Leads https://exposureninja.com/podcast/307/ How To Triple Your Traffic https://exposureninja.com/podcast/306/ How Content Marketing Will Work in 2024 https://exposureninja.com/podcast/305/ How SEO Will Work in 2024 https://exposureninja.com/podcast/303/ How to Create the Perfect Marketing Strategy for 2024 https://exposureninja.com/podcast/297/ The Best B2B Marketing Strategies for 2024 https://exposureninja.com/podcast/298/ The Best B2C Marketing Strategies for 2024 https://exposureninja.com/podcast/294/ How To Do B2B Marketing That DOMINATES in 2024 https://exposureninja.com/podcast/extra-031/ How To Do B2C Marketing That CRUSHES in 2024 https://exposureninja.com/podcast/extra-033/ How To Get B2B LEADS That Come to YOU https://exposureninja.com/podcast/264/ How to 10X Your Conversions (Like a $5M Business) https://exposureninja.com/podcast/extra-034/ How to Get Buy-in For Your Marketing Strategy | |||
| 20 Feb 2018 | How to ‘Be More ADHD’ with Help A Reporter Out Founder Peter Shankman | 00:29:13 | |
This week on the Exposure Ninja Digital Marketing Podcast we're super excited to welcome the founder of the journalist enquiry service, Help a Reporter Out (HARO), and current CEO of ShankMinds and The Geek Factory Inc., Peter Shankman. Peter started his career in PR and after building up a considerable contact list (and a reputation in the industry for being the go-to guy for a connection) he launched HARO in 2008. The platform single-handedly revolutionised the way journalists and sources found each other online, paving the way for other outreach platforms and software that so many of us use and rely on today - Gorkana and Response Source to name but a few. More recently Peter has focused some of his never-ending energy on the importance of customer service; during this episode he offers some stellar advice about how to cut through the noise and really listen and engage with your audience, enabling you to provide the best possible experience for your customers. We also delve into Peter’s ADHD, which he claims is the source of his unusually high energy levels and extreme productivity. We discuss some of the concepts from his new book, Faster Than Normal, which he hopes will provide insight and helpful hacks for anyone who wants to harness a ‘faster than normal’ brain to be less distracted and more productive! For show notes, head to https://exposureninja.com/episode93. While you’re there, don’t forget to get a free review of your website and digital marketing. Each review comes complete with a tailored plan to increase your leads and sales online. | |||
| 21 Jun 2024 | How We 10x'd Leads for a Finance Company | 00:53:22 | |
Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we talk about:
Timestamps 00:00 – Intro 03:00 – Story 1 – Annual lead targets smashed in 4 months with 4 learnings 38:15 – Story 2 – The Needleless Haystack Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-22/ Watch the podcast recording on YouTube: https://exposure.ninja/dojo-22 You May Also Enjoy… Google’s AI Overviews Fiasco | ft. Joe Glendinning https://exposureninja.com/podcast/dojo-20/ HUGE Google Leak Confirms SEO Theories | ft. Lucy King https://exposureninja.com/podcast/dojo-19/ The Future of SEO Changed AGAIN | ft. Annabelle Baugh https://exposureninja.com/podcast/dojo-18/ What Went Wrong with Apple’s Controversial Ad? | Ft. Gustavo Uy https://exposureninja.com/podcast/dojo-17/ Marketing Lessons from Aldi’s Brilliance | ft. Danielle McMullen https://exposureninja.com/podcast/dojo-16/ The Reason Your PPC Isn’t Working | |||
| 13 Nov 2024 | Everything We Know About the November 2024 Core Algorithm Update So Far (Dojo #40) | 00:50:06 | |
In This Episode... Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week, we talk about:
Timestamps 00:00 - Welcome to The Dojo by Exposure Ninja 00:22 - The Secrets to Going Viral 16:51 - It's Gift Guide Season 34:33 - Everything We Know About the November 2024 Core Algorithm Update So Far Get the show notes: https://exposureninja.com/podcast/dojo-40/ Request a free review of your website and marketing: https://exposureninja.com/review/ What to listen to next: Why GEO is the New SEO (and How It Works) https://exposureninja.com/podcast/336/ The Best Digital Marketing Strategies for 2025 https://exposureninja.com/podcast/338/ ChatGPT Search is using BING?! – Everything We Know So Far… | |||
| 22 Aug 2022 | The £10,000,000 Content Playbook (You Can Have for FREE) | 00:28:11 | |
Learn the website sales funnel strategy we used to triple a clients traffic in one year, and reduce their Google ads cost-per-lead by 73%. Get the show notes @ https://exposureninja.com/podcast/252 Get a FREE review of your website @ https://exposureninja.com/rpod/review Download our eBook @ https://exposureninja.com/your-google-book | |||
| 18 Nov 2024 | ChatGPT Search — The Ranking Factors We Know So Far | 00:16:17 | |
ChatGPT's 200 million weekly active users immediately make ChatGPT with Search one of the most important search engines for us marketers to optimise for. In fact, ChatGPT with Search is just one of a number of new generative engines, meaning generative engine optimisation (GEO) is now an important tool in any marketer's toolkit. So, your next question is probably, "How do I get this thing to recommend my business, products or services?" Here at Exposure Ninja, we've been doing some pioneering work in this space for over a year now. So today we're going to be sharing ChatGPT's search ranking factors with you. Timestamps 00:00 - How ChatGPT with Search Works 04:16 - How to Rank in Search GPT Resources
Watch the video instead: https://exposure.ninja/gpt-search-ranking Get the show notes: https://exposureninja.com/podcast/339/ Apply for a FREE website and marketing review: https://exposureninja.com/review/ What to Listen to Next:
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| 13 Dec 2016 | How To Build Monster Social Media Engagement By Being Yourself | 00:45:08 | |
Ever seen someone with a surprisingly engaged social media following and wondered how they did it? Tried Twitter and found that it’s full of Twits and spammers? In this episode, Tim chats with Graham Todd, from Spaghetti Agency about how he ‘accidentally’ built a very engaged social media following from his wine delivery van, just by being himself. Discover how the angles Todd used can translate to other businesses, and get his top tips for finding your own brand voice that works well on social media. To get a free analysis of your social media with a customised plan to grow your engagement and generate more sales through your website, head to www.exposureninja.com/review | |||
| 23 Apr 2019 | Tyler Jack Harris on Building Your Business by Building Your Personal Brand | 00:49:24 | |
In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Tyler Jack Harris, owner of two multi-million-dollar life insurance companies and the man behind the My Living Legacy vlog and the Sales Wolves podcast. Tyler’s story is pretty amazing and his business growth and success is directly linked to personal branding and a process he calls “scale impact”. According to Wikipedia, Personal Branding is “essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group, or organisation”, but Tyler takes this one step further and looks at personal branding as a way to create a legacy — not only in terms of your business impact but in terms of having an impact on the world around you as well. What can you expect to learn from this podcast episode?If you’re thinking about pushing your own personal brand or someone in your business is thinking about doing it, there is SO much to take away from this episode! From the practical content strategies and planning side of things to overcoming the fear of putting yourself out there and keeping that doubting inner voice in check, Tyler has so much knowledge to share on this subject, plus he’s just a genuinely nice guy with a lot to offer! Here are some of the things we cover in this episode:
Huge thanks to Tyler for joining us on the show. For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode125/ | |||
| 17 Apr 2023 | How To Convert the 90% of Website Traffic That Gets Away | 00:29:42 | |
Want to convert more leads? Follow these 4 steps to help you convert more of that fence-sitting bottom-of-funnel traffic. Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/275/ Download our eBook @ https://exposureninja.com/your-google-book/ You may also enjoy... #272: Beginner’s Guide to AI Marketing | |||
| 16 Aug 2021 | 3 Content Marketing Steps to CRUSH Your Competitors With Killer Content | 00:44:31 | |
By taking a more surgical approach to content marketing, you can create KILLER content that beats your competitors. Join us as our Head Ninja Tim breaks down three steps of a basic content marketing strategy.
Get the show notes @ https://exposureninja.com/podcast/208/ Get a FREE review of your website https://exposureninja.com/review/ | |||
| 18 Jan 2018 | How to Get Your Product on the High Street and Have Retailers Pay for Your Advertisement | 00:28:51 | |
As an eCommerce owner, wouldn’t it be a dream if the retailers that stock your product paid to advertise your it, rather than you having to pay to advertise them? This week on the Exposure Ninja Digital Marketing Podcast, we’re talking with Solillas founder Jonnie Matthew. A former winner of the Best New Business award at the Drapers Footwear Awards, Solillas, a Menorcan sandal company, has managed something that few original independent fashion brands ever do, but many want to: get stocked widely in high street retailers, from Urban Outfitters to Topshop, Office, Selfridges and House of Fraser and even in the US. Jonnie dropped by to discuss how he’s taken his company’s brand from selling a few pairs at markets to getting it to where it is now. If you are an eCommerce owner or about to launch a fashion brand and dream to see your product on the high street, then this podcast episode is for you!
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| 27 Sep 2021 | Mailchimp’s Weird & Wonderful Digital Marketing Strategy | 00:49:51 | |
In this episode, we take a deep dive into Mailchimp’s weird and wonderful digital marketing strategy to discover how they went from bootstrap marketing to being acquired by Intuit for $12 billion. Get the show notes @ https://exposureninja.com/podcast/214/ Get a FREE review of your website https://exposureninja.com/review/ | |||
| 20 May 2020 | How to Get More of Your Emails Opened, Read and Clicked | 00:36:41 | |
We're joined by Liz Willits for the second time, to chat about AWeber's 2020 Small Business Email Marketing Statistics report. In this episode, we also touch on the future of email marketing as well as address some of your most burning questions on how to get your emails opened, read and clicked. With 94% of small business owners writing their email copy, we focus on giving practical advice to those crafting their own email campaigns. So, if you've ever wondered if you should be writing fancier emails, experimenting with clickbait subject lines or doing something different to increase deliverability, we've got the answers. Should we write emails like a mass broadcast, for example? Or like a private letter to a friend? Should they feel collective? Or individual? Liz sheds light on all these concerns, giving industry-specific examples to demonstrate her points. For those of you who have given up on email, this episode might make you change your mind. Email-lover Liz bets that this marketing tool will continue to be effective for both marketers and consumers, with a few subtle changes. She’s excited about the development of AMP for email, Google's innovation to put an end to static email pages in favour of dynamic, interactive emails that allow you to make in-email purchases. It also lets you view real-time editing, constantly evolving Twitter feeds and engage with interactive polls. So, according to Liz, emails won't stay static or old school, putting them back on every marketer’s map. Finally, if you're just plain frustrated with your email performance, Liz provides some straight-talking advice by repeating the importance of having historical relationships and frequent interactions with your subscribers. She says nothing else will have a greater impact on your deliverability and conversion rate. No amount of fancy formatting, A/B testing or curiosity-building will match the impact of having good relationships with your subscribers. While there are a few shortcuts Liz shares along the way, having an engaged email list is the number one thing you should work to improve as a result of this podcast. As Tim notes, he would always open an email sent from his wife. Want more email insights? Download AWeber's 2020 Small Business Email Marketing Statistics report now. Want to hear more from Liz? Watch her previous episode, Lessons Learned from the World's Most Successful Email Marketers.
1:38 – Tell us about AWeber and your work. 2:50 – What's changed over the last year in email marketing? 4:12 – Can you clear up what a HTML and a plain text email are? 5:54 – How can people avoid ending up in the Gmail promo tab? 11:06 – Do "fancy" emails work? 13:57 – Are simple emails better? 17:15 – What’s the role of a subject line? 19:30 – What do you think of clickbait-y subject lines? 23:40 – Where can people find a sentiment widget, and what are they? 23:59 – Should we write to individuals or audiences? 26:44 – How can you make emails sound natural AND professional? 28:45 – What's your perspective on the future of email marketing? 34:26 – Which email newsletters do you recommend? For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/podcast/episode157/ | |||
| 01 May 2024 | Tesla's PPC Marketing Mistakes I ft. Emma Davies and Ruta Sudmantaite | 00:49:56 | |
Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we're joined by Emma Davies and Ruta Sudmantaite, and we talk about:
Timestamps 04:24 – Story 1 – Tesla Fires 40 PPC Marketers 11:49 – Story 2 – Heinz and Barbie Collab 25:15 – Story 3 – LinkedIn and the London Marathon 36:00 – The Tasks Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-14/ Watch the podcast recording on YouTube: https://exposure.ninja/dojo-14 You May Also Enjoy… How Formula One Teams Nail Event Marketing https://exposureninja.com/podcast/dojo-13/ The Risks of Relying on AI Content I ft. Andy Tuxford https://exposureninja.com/podcast/dojo-12/ The Impact of AI on Customer Trust I ft. Daisy Burns O’Keefe https://exposureninja.com/podcast/dojo-11/ Is Google's Generative AI Search Rolling Out? https://exposureninja.com/podcast/dojo-10/ “Be Cheekier with Your Marketing” I ft. Lauren Cressey https://exposureninja.com/podcast/dojo-9/ Create Content That Serves Your Target Customers | ft. Dale Davies https://exposureninja.com/podcast/dojo-8/
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| 04 May 2024 | All-in-One Guide to Content Marketing [REWIND] | 00:21:17 | |
This episode is a re-upload of a classic, but still highly relevant, podcast episode about how content marketing works - and how you can use it to earn bankable. Enjoy! Watch the video instead: exposure.ninja/content-101-rewind Get a FREE review of your website: exposureninja.com/rpod/review Get the show notes: exposureninja.com/podcast/274/ You May Also Enjoy…How to Rank in Google’s Search Generative Experience (SGE) exposureninja.com/podcast/301/ How to Get Qualified B2B Leads Using Content Marketing exposureninja.com/podcast/313/ 615% Organic Traffic Increase With SEO and Content exposureninja.com/podcast/288/ How Content Marketing Works in 2024 exposureninja.com/podcast/305/ How To Triple Your Leads in 2024 exposureninja.com/podcast/307/
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| 29 Mar 2021 | 15 Ways To Increase Your Leads | 00:31:09 | |
If you want to learn how to generate more leads for your website, then this episode is for you. I will be talking you through 15 of the most recommended conversion rate optimisation strategies that our expert consultancy team suggests to people who request our free digital marketing review. Get the show notes @ https://exposureninja.com/podcast/189/ Get a free review of your website https://exposureninja.com/review/ | |||
| 30 May 2023 | Create Content That Gets EXPLOSIVE Results | 00:39:03 | |
Learn 4 ways you can improve your content marketing, whether you have loads of time or you’re looking for a quick traffic booster. Watch the podcast instead: https://www.youtube.com/watch?v=yF1bkaA6X9s Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/281/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy…
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| 28 Sep 2020 | Black Friday Marketing Tips ANY Business Can Use | 00:22:13 | |
In this podcast, I'll show you how to significantly increase your sales and leads during Black Friday this year using strategies, tips, and tricks ANY business can use (yes, even yours!) Not long ago, I hosted a live webinar in which I dissected some websites and how they've used Black Friday and Cyber Monday over the years to earn incredible volumes of sales and leads for their business. The webinar was well-loved and I realised that every business has something to learn from how eCommerce websites, including Amazon, use strong Black Friday marketing strategies every November. Today, I want to share the kinds of Black Friday marketing strategies, tips, and tricks you can use this year to promote your business to earn more sales and leads. | |||
| 14 Aug 2023 | 2023 Marketing Changes RANKED | 00:28:37 | |
2023 has been a wild ride for marketers so far. Here are the biggest changes to marketing from the first half of the year. Watch this as a video instead: https://www.youtube.com/watch?v=ZbJfFhxrSdY Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/289/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… 615% Organic Traffic Increase With SEO and Content: https://exposureninja.com/podcast/288/ Why Marketers Are Excited About Threads: Why Digital PR is the FUTURE of Search: https://exposureninja.com/podcast/284/ | |||
| 16 Oct 2019 | How Google Thinks | 00:44:15 | |
In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by our very own Head Of SEO Andy Tuxford. Together they delve into the psyche of Google to understand how the search engine thinks when it comes to what websites they give authority in their search results.
Andy has been up all night in preparation for this podcast looking at a wealth of Google research papers, intending to give you a better understanding of how Google checks facts. How Google understands what’s true and not true is important for your website’s rankings.
Our latest episode is a must-listen for any SEO lovers out there or for anyone who likes to talk SEO technicalities. Learn some tips from a tried-and-tested industry expert with the Exposure Ninja Digital Marketing Podcast.
Disclaimer: The data we discuss in this podcast is from a Google research paper published by Google NYC. Google has not said anywhere that this is how they check facts in their algorithm.
In this episode, you will learn if algorithm changes will affect your business and about each step in Google's fact-checking process:
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| 23 Nov 2020 | How To "Steal" Your eCommerce Competitor's Sales Techniques | 00:23:48 | |
Learn how your eCommerce competitors are earning sales using our competitor analysis for website sales tactics. In this episode, we look into the ways great eCommerce websites turn website traffic into sales, including the use of mailing lists, well-designed product pages, and strong checkout processes.
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| 28 Oct 2024 | Why GEO is the New SEO (and How It Works) | 00:13:27 | |
GEO is one of the main terms being used to describe getting AI chat tools like ChatGPT, Gemini, Claude, or Perplexity to recommend your business, product, services, or brand. You're probably thinking — “How do I get these tools to recommend my business, my website, my products and services?” That’s what I’m going to cover in today’s podcast.
Get the show notes: https://exposureninja.com/podcast/336/ Apply for a FREE website and marketing review: https://exposureninja.com/review/ What to Listen to Next:
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| 10 Oct 2023 | Brewdog: Digital Marketing Deepdive [REWIND] | 00:41:11 | |
This episode is a re-upload of a classic, but still highly relevant, podcast episode about how Brewdog does marketing. Enjoy! BrewDog has certainly placed itself as the top craft beer brand in the UK and built a bridge between the average beer drinker and the craft-beer community. But how did they achieve this? In this episode, we take a look at Brewdog’s Marketing Strategy, and how they’ve placed themselves as the market leaders in the craft beer industry. Even if you don’t sell craft beer, these marketing techniques can apply to any business, so keep listening! It may help you see your marketing strategy from a new perspective. We take a look at:
Watch the video instead: Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/224/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy…
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| 01 Feb 2021 | How to Write Blogs That Rank Top of Google | 00:27:15 | |
Learn how to create high ranking blogs that bring not only traffic and leads to your website, but also build up links as well. In this episode, I’ll be exploring the process you need to follow, including blog topic research, competitor analysis and how to format your content. Using real-life examples, I will ensure you are armed with all the knowledge, tools and guidance you need to create high performing content for your business. Get the show notes @ https://exposureninja.com/podcast/183/ Get a free review of your website https://exposureninja.com/review/ | |||
| 04 Jul 2022 | How to Spy on Your Competitor’s PPC Ads | 00:40:06 | |
Today we're going to analyse your competitor's PPC ads in three key areas. Firstly, their targeting. Secondly, the ad copy that they're using. Thirdly, how much are they spending in total over time.
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| 06 Nov 2023 | The Best B2B Marketing Strategies for 2024 | 00:19:14 | |
Marketing a B2B company is one of the most fun jobs you can have as a marketer. No, really. Most of my all-time favourite campaigns have been with B2B brands. Firstly, because many B2B businesses have so many opportunities to do great digital marketing. Secondly, because there are infinite ways B2B businesses can stand out in their niche. And thirdly, because lots of your B2B competitors aren’t using digital marketing as well as they could be. There’s so much room for growth in many B2B marketing strategies – you just need to think outside the box. In today’s podcast, I explore the different ways B2B businesses can harness the power of digital marketing in ways that really work.
Watch this as a video instead: https://www.youtube.com/watch?v=rz5jF12guyY Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/298/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy…
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| 24 Jan 2017 | Why am I not making sales?!? How to troubleshoot your digital marketing | 00:46:25 | |
This episode is for anyone who has set up an ad campaign, driven some traffic to their website and sat back waiting for sales… and waited… and no sales. Marketing always involves an element of the unknown, and campaigns zero even for experienced marketers from time to time. So what’s the process you need to go through to identify where the blockage lies?
We’ll explain how you can work backward, up through your funnel, to find where the campaign is underperforming. Are you driving enough traffic? Is it the *right* traffic? Are people getting to your site and dropping out? You can read the show notes at https://www.exposureninja.com/episode19 or head over to the blog and read a longer post about this process at https://www.exposureninja.com/website-isnt-making-sales-troubleshooting-digital-marketing/ | |||
| 08 Feb 2021 | How to Get Started with Digital PR | 00:30:46 | |
Learn the ways you can use Digital PR to increase links to your website and coverage to your business. In this episode, I’ll be exploring the different types of Digital PR you can apply to your business. Using real-life examples, I will ensure you are armed with all the knowledge, tools and guidance you need to create a successful digital PR strategy for your business. Get the show notes @ https://exposureninja.com/podcast/184/ Get a free review of your website @ https://exposureninja.com/review/ | |||
| 17 Oct 2024 | Are You Ready for Generative Engine Optimisation (GEO)? (Dojo #36) | 00:55:10 | |
In This Episode… Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week we talk about: - Are marketers ready for Generative Search Optimisation? - WordPress BEEF! - The power of social media in mental health awareness Timestamps 00:00 — Intro 02:22 — WordPress BEEF! 14:10 — Are marketers ready for Generative Search Optimisation? 20:19 — The power of social media in mental health awareness 47:53 — Quick Fire Questions What to Listen to Next How To Create the Perfect Marketing Strategy for 2025 https://exposureninja.com/podcast/330/ How to Rank in Google’s AI Overviews https://exposureninja.com/podcast/319/ AI Overviews Are Here To Stay. Buckle Up: https://exposureninja.com/podcast/dojo-31/ | |||
| 11 Nov 2022 | Can Twitter Become a TOP Ad Platform? [EXTRA 001] | 00:48:32 | |
This is new. This is a new podcast format. We're trying something different, an alternate podcast format that's a bit more conversational. We're going to try this for a few weeks. If you love it, let us know and we'll keep doing them. If you don't let me know that too. I hope you enjoy it. Get the show notes @ https://exposureninja.com/podcast/extra-001/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/ | |||
| 12 Oct 2023 | Avoid These Digital Marketing Strategy MISTAKES in 2024 | 00:34:12 | |
Join Exposure Ninja's founder and CEO, Tim Cameron-Kitchen, as he discusses some of the most common digital marketing strategy mistakes he and his team regularly encounter (and fix!). Joining Tim is Dale Davies, Exposure Ninja's Head of Marketing, and Freddy Heppel, one of our agency's best Marketing Consultants. Watch the video instead: https://www.youtube.com/watch?v=XWQUNMxfw28&list=PL6KnGdn57AO-V0OzRyrP76AqBDaPekNdO Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-032/ Download our eBook @ https://exposureninja.com/your-google-book/ You may also enjoy... The ONLY Digital Marketing Strategy You’ll Ever Need - https://exposureninja.com/podcast/269/ Copy My 30-Minute Digital Marketing Strategy - https://exposureninja.com/podcast/270/ STEAL Gymshark’s £1B Marketing Strategy - https://exposureninja.com/podcast/257/ | |||
| 02 May 2023 | Does Google HATE AI Content? | 00:20:11 | |
Google has been flip-flopping back and forth when it comes to their stance on AI. Will you get penalised if you use AI, or are Google all for it? We have the answer for you. Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/277 Download our eBook @ https://exposureninja.com/your-google-book/ You may also enjoy… Beginner’s Guide to AI Marketing (#272): https://exposureninja.com/podcast/272/ Is Google BARD the Future of SEO? [EXTRA 010]: https://exposureninja.com/podcast/extra-010/ | |||
| 21 Dec 2017 | Marketing with a Cause: How to Make an Impact and Get on Richard Branson’s Radar | 00:30:06 | |
Information is king in the era we live in and customers are extremely aware of your business practices. As a result, cause marketing is becoming a trend. Now more than ever, customers do their research before buying, and their desire to make the world a better place may well be what makes them pick you over your competitor, if you so choose to address a societal issue as part of your business model. In this episode of the Exposure Ninja Digital Marketing Podcast, Head Ninja Tim chats with William Adoasi, Founder of Vitae London, a watch brand with a cause. Vitae’s simple goal is combining classic and beautiful design with social justice. For every watch purchased, Vitae London provides a child in South Africa — who has been orphaned or lives in poverty — with the resources they need to access education. William’s incredible journey has led him to be on Richard Branson and Emeli Sandé’s radar and have them endorse his watches, making this one of the most heart-warming and greatest influencer marketing campaigns we’ve heard of in a while. Ready to kick-start your own influencer marketing campaign whilst endorsing a cause that is dear to your heart? Keep listening for some key advice on identifying the right influencers and celebrities that will match your niche, knowing how and when to reach out to them, finding the right balance between products, cause and lifestyle, making the best out of your crowdfunding campaign, and utilising your cause as a unique selling point. For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode85 | |||