The Digible Dudes (Digible)

Geofencing is one of the newly emerged technologies that allow marketers to utilize location data to carry out marketing with increased precision. However, some businesses in the real estate industry seem to be reluctant to utilize geofencing due to concerns about complying with fair housing regulations. At AIM 2021, David and Reid conducted a short interview with an expert on this topic. Matthew Kilmurry, CEO of Apartment Geofencing joins us to talk about how apartment marketing can benefit from geofencing.

We start the conversation with a brief review of Matthew’s background in the agency world, the story behind his company, and what it offers to the market. Talking about the technology, Matthew shares with us how his company is able to provide geofencing while being compliant with fair housing and privacy regulations. We also talk about integrations with multiple platforms, how attribution works when it comes to integrations, and Matthew’s take on being in a niche market. Wrapping up the interview, Matthew shares some of the interesting sessions he attended at AIM 2021.

[03:06] Matthew’s Background and Apartment Geofencing – Matthew shares with us the story of starting ApartmentGeofencing.com, his experience before that, and what his company offers to the apartment marketing industry.

[05:50] Methodology – We dive into the strategies Matthew’s company uses to provide geofencing abilities to marketers while maintaining compliance with fair housing and privacy regulations.

[10:25] Niche Markets – Matthew shares his take on the experience of working in a niche market as a company and the challenges associated with it.

[12:44] Integrations and Attribution – We dive deep into some of the tactics and strategies for utilizing integrations between multiple technologies and platforms and ways to attribute and track the success of these integrations.

[16:50] Matthew’s AIM Experience – Matthew talks about some of the interesting things he experienced at the AIM conference.

Creating an environment where employees can do their work comfortably and can thrive in their professional lives is one of the best things a business can do for their staff, as well as the long-term growth and reputation of the company itself. That’s why Digible is dedicated to creating the best possible work environment and culture for the team. In Today’s episode, we have a conversation with Ryan Dorhout, Controller at Digible, who has been working on the strategic aspect of human resources for Digible in recent months. Throughout the episode, Ryan shares his thoughts on the way Digible approaches improving several aspects of employee experience.

We start the conversation with the strategic work Ryan has been contributing to over the last few months and how Digible’s organizational structure was developed. He dives deep into what is involved in defining salary ranges for various positions in the organization and how Digible is keeping its offers competitive by including attractive benefits packages.

The ability to move up in the organizational structure and the available opportunities are some of the key factors that drive team members to dedicate their time and effort to an organization. Ryan shares his thoughts on some of the frameworks and procedures developed for Digible to assist with promotions and professional growth.

Transparency is an extremely important concept for Digible. We talk about some of the information Digible discloses to stakeholders that are not often disclosed by many businesses in the industry and how that transparency helps Digible build trust within the organization. Wrapping up the episode, we talk about how Digible plans to deal with inflation and the cost of growth.

[02:25] Digible’s Growth – How Digible has been growing in recent years in terms of recruiting the process of developing and fine-tuning the hiring procedures.

[06:42] Ryan’s Background – Ryan talks about his previous experiences in several companies and the impact he’s been making at Digible in developing salary ranges.

[11:02] Benefits – Digible’s approach to benefits and strategies Digible utilizes to keep offering competitive benefits.

[19:26] Promotions – Ryan dives deep into some of the procedures and controls that are put in place to define the way people move up in the organization.

[25:00] New Generations – How Digible handles communication regarding the upward mobility aspect of employment, especially for people from younger generations.

[31:00] Transparency – We discuss the measures that Digible takes to ensure transparency about salary ranges throughout the organization.

[37:53] Career Development – David and Reid share their thoughts on Digible’s plans to help employees with career development.

[48:00] Dealing with Inflation – Ryan dives into some ideas on how an organization may revise pay ranges to compensate for inflation.

[52:00] Cost of Growth – The financial impact of growth for a business and strategies for efficiently growing an organization.

Welcome to the Digible Dudes Podcast, Episode #158. Join us today with our hosts David Staley and Reid Wicoff as they delve into the world of multifamily marketing with Dustin Lacey, the Vice President of Marketing and Technology at Mark Taylor Residential.

In this episode, Dustin shares his experiences and strategies in the multifamily marketing sector. He delves into the challenges and emerging trends in digital marketing, offering valuable insights into how these are shaping the future of Multifamily Real Estate. Dustin’s approach to integrating technology in marketing strategies highlights the evolving dynamics of the industry.

As the conversation progresses, Dustin provides a deeper understanding of the impact of digital transformation on the real estate industry. He emphasizes the importance of adapting to new marketing techniques and the potential of these strategies to redefine the landscape of property marketing. 

Whether you're a real estate professional, a digital marketing enthusiast, or someone fascinated by the intersection of technology and property, this episode is not to be missed.

Digible: https://digible.com/

Fiona: https://www.myfiona.com/

Leave a Spotify Review: https://spoti.fi/3LfoEdU

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(00:00) Preview and Introduction Introduction and Guest Insights

(01:20) Dustin Lacey's Journey in Marketing

(07:45) Concepts Behind Centralised Marketing

(15:30) Breaking Down Case Studies and Real-World Applications

(26:28) Maximizing User Engagement on Websites

(33:09) Leveraging SEO for Property Visibility

(39:50) Innovative Approaches to Marketing in Real Estate

(45:42) Impact of Technology on Marketing Tactics

(51:53) The Future of Digital Marketing in Real Estate

Needless to say, the way we work has been drastically transformed in the last couple of years. The widespread adoption of remote work and trends such as the great resignation has initiated a new era of working that enables everyone to thrive in their work environment -- wherever that is. At Digible, we always look for ways to improve our work environment and culture. That’s why we recently announced the new work from anywhere initiative. In today’s episode of the Digible Dudes, David Staley and Reid Wicoff dive into what inspired this move and the steps ahead to implement WFA.

[01:30] The Idea – Why Digible decided to introduce work-from-anywhere and how it benefits the business as well as the team members.

[08:30] Transition – How the operating procedures are going to be updated to allow WFA.

[12:00] Challenges – Reid shares his thoughts on the challenges of working remotely and his levels of confidence about WFA.

[15:20] Productivity – David shares his take on how the WFA policy may shape the productivity of the organization.

[20:00] Expectations – David and Reid dive into what they expect from WFA in the next few years in terms of cultural transformation.

[25:44] Values and Vision – How introducing WFA is going to align with Digible’s vision and core values and how it’s going to improve the work environment for everyone involved.

Welcome to Episode #165 of the Digible Dudes Podcast, where we dive deep into the transformative journey of a proptech startup, from its initial concept to becoming a pivotal player in property technology integration. 

In this episode, David and Reid are joined by Remen Okoruwa, CEO at Propexo, a unified API solution for easy integration with leading property management systems, aiming to save time, accelerate development processes, and facilitate revenue growth for companies in the Proptech industry.

We explore the evolution of a platform designed to simplify complex property management processes through API integration, emphasizing the critical role of SOC2 compliance and customer-focused innovation. 

Join us as we discuss the importance of adapting to market needs, the strategic value of clear communication, and the potential of data infrastructure technologies to revolutionise the proptech industry.

Tune in for an insightful discussion on the challenges and triumphs of building a startup in the dynamic proptech landscape.

Support our journey by rating us on Spotify and Apple Podcast.

Digible: https://digible.com/

Fiona: https://www.myfiona.com/

Leave a Spotify Review: https://spoti.fi/3LfoEdU

Leave an Apple Review: https://apple.co/3AA2zRj

(00:00) Preview and Introduction

(04:41) Introducing Remen and Propexo

(07:14) Transitioning from HubSpot to Propexo

(11:11) Evolution of Propexo

(16:21) Rebranding from Propify to Propexo

(22:36) Importance of Property Technology Integration

(27:23) Expanding Services for Property Management Systems

(35:20) Exploring Market Fit in PropTech

(38:56) SOC2 Compliance and Its Importance

(44:31) Remen’s Inspiration Behind Starting Propexo

(47:30) Marketing Strategies for Technical Products in PropTech

(51:06) Effective Networking and Personal Branding on LinkedIn

(56:04) Addressing Integration Challenges

(01:00:28) Hot Takes on Data Infrastructure in PropTech

(01:03:36) The Impact of New Technologies on Big PropTech Companies

(01:07:01) The Future of Data Integration and Technology Adoption

(01:10:39) Future Perspectives on Multifamily

Welcome back to another interesting episode of the Digible Dudes podcast. This week’s episode is all about motivation. Throughout the conversation, David and Reid talk about phases of motivation, consistency, having a purpose, adapting to changes, and more.

The desire for change, either in oneself or in one's surroundings, is known as motivation. Starting the conversation, Reid explains the three phases of motivation according to the book ‘Drive’ by Daniel H. Pink: survival, extrinsic, and intrinsic.

Are you extrinsically or intrinsically motivated? According to Reid, he was not intrinsically motivated at first until he became good enough to provide for his family. For David, it’s intrinsic from the beginning and about doing interesting things. We further dive into why most companies are motivating extrinsically out there and how they avoid finding out about themselves.

Setting up your priorities as leaders is important because your employees will learn how to be smart and make their time worthwhile at the workplace. Sometimes setting priorities feels like being disrespectful, but once they understand what’s necessary, the transition is going to be successful.

Sometimes constant change ruins the momentum. There has to be a certain level of consistency in order to become successful as a company. But, sometimes, the new trends make it so difficult not to change. Wrapping up the conversation, Reid shares his idea of finding the balance between constant change and staying consistent.

Digible: ⁠https://digible.com/⁠

Fiona: ⁠https://www.myfiona.com//⁠

Leave a Spotify Review: ⁠https://spoti.fi/3LfoEdU⁠

Leave an Apple Review: ⁠https://apple.co/3AA2zRj⁠

(02:24) Phases of motivation – Starting the conversation, Reid defines the three phases of motivation.

(10:52) Salary increase – We talk about the salary increase of Digible’s employees by 10% at the end of the year as intrinsic motivation.

(17:32) Intrinsic or extrinsic – David and Reid explain why they are intrinsically motivated by Digible.

(23:30) Demotivator – We discuss why people get demotivated when they are told what to do and what role autonomy plays in motivating people.

(29:48) Consistency – We talk about the importance of setting up priorities in the workplace.

(34:49) Purpose – Having a purpose makes you motivated. We talk about building purpose among the employees.

(44:42) Introducing change – Reid explains why a company needs to have a certain amount of consistency to be successful.

Resources

Book by Jack Stack, Bo Burlingham

The Great Game of Business: Unlocking the Power and Profitability of Open-Book Management

goodreads.com/en/book/show/138298

Books by Daniel H. Pink

The Power of Regret: How Looking Backward Moves Us Forward

goodreads.com/en/book/show/58446721

Drive: The Surprising Truth About What Motivates Us

goodreads.com/en/book/show/6452796

Welcome to the Digible Dudes Podcast. We’re back this week with another POV episode to look at the apartment marketing industry through another stakeholder’s perspective. Our guest today is Aaron Maas. Aaron is the vice president of multifamily operations at Origin Investments. In today’s episode, we talk about numerous aspects of multifamily real estate marketing, including market trends, partnering, technology, ad campaigns, and many more.

Aaron starts the conversation by sharing his ten-year career journey with several firms in the real estate industry. He dives into some of the work they do at his current position at Origin Investments as well. One of the main things Aaron shares with us is how the market changed and adapted throughout the year due to various contributing factors and how their strategies were fine-tuned to respond to the changing market conditions throughout the year.

In the next section, we dive into how partnering works in the real estate space. Aaron shares some of the unique tactics they use at Origin Investments for working with other firms and building strong relationships with them. Aaron gets into some of the challenges involved in working with other organizations and how to overcome these challenges. He also shares how they approach starting a new partnership with a firm, the process of going from pitching to starting a successful deal, and how to align the goals of the two parties involved.

Moving on to marketing, Aaron talks about trends he sees related to marketing strategies, technology, budgeting, and utilizing data-driven approaches for marketing. He talks about ways to improve retention and effectively respond to ever-changing situations and new competing technologies that emerge in the industry. He also talks about several things marketers should keep in mind with regard to budgeting. Towards the end of the episode, we share some valuable tips & tricks to improve your conversion rates by optimizing your website.

[09:34] Aaron’s Story – Aaron talks about how he got into the real estate industry and his work at Origin Investments.

[16:27] Market Behaviour – How the pandemic and other factors affected the multifamily real estate arena and how it affected Aaron’s strategies and decision-making process this year.

[21:10] The Secret Sauce – Aaron gives a sneak-peek of some of the unique tactics they use at Origin to ensure they’re building strong relationships with investors.

[25:27] Partnering with Other Companies – Advantages and challenges involved in working with multiple firms in several aspects of real estate operations, including technology, human resources, leadership, and autonomy.

[32:10] Partnering Process – Aaron shares his thoughts about how they start new partnerships and the process of pitching services, sharing ideas, and getting started with partnerships.

[38:31] Aligning Goals – How to collaborate with third-party management companies and get the goals of both parties aligned.

[43:06] Assessing Technology and Data – Aaron shares his take on where the multifamily real estate resides in terms of utilizing technology and data-driven strategies.

[48:25] Marketing & Advertising Technology – Aaron talks about the trends he sees in the real estate marketing arena with regard to ad campaigns, strategies, technology, and expenses.

[56:02] Marketing & Competition – Responding to changes that continuously happen in advertising platforms and managing expenditures while retaining the effectiveness of your ad campaigns.

[01:00:00] Retention – Aaron shares his thought on some opportunities to improve your retention numbers under varying market conditions.

[01:04:03] Budgeting – Aaron shares some valuable strategies related to numerous aspects of marketing.

Join us for episode #172 of the Digital Dudes Podcast, where we dive into the intersection of AI, machine learning, and the multifamily sector with Tom Chomiak, CTO of LCP Media  and Co-Founder of TourBuilder.

In this insightful episode, our hosts David and Reid explore the transformative impact of AI on digital imagery and business operations. They engage in a deep dive with Tom about the evolution of virtual tours from Panoskin to Tour Builder, and how AI-driven enhancements are redefining photo quality and virtual interactions in the multifamily

industry.

Key Highlights & Takeaways:  

1. AI-Enhanced Imaging:   Discover how AI is revolutionising photo quality, making professional photography more accessible and efficient. Learn about the back-end processes that enhance images captured by simpler devices.

2. Business Growth Challenges:   Insights into the scaling of a tech business, managing financial pressures, and the strategic partnerships that help navigate growth in a competitive landscape.

3. Virtual Tour Evolution:   A look at the journey from Panoskin to Tour Builder, focusing on how customer feedback and technological advancements have shaped product development.

4. Ethical AI Use:  Discussion on the ethical implications of AI in business, including potential job impacts and the responsible use of AI technologies.

   
   

Don’t miss this engaging conversation filled with valuable insights into the practical and ethical dimensions of AI in the multifamily industry. 

Subscribe to the Digible Dudes Podcast for more episodes like this, and join the conversation by sharing your thoughts on AI’s role in your industry experiences.

Digible: ⁠https://digible.com/⁠

Fiona: ⁠https://www.myfiona.com/⁠

Leave a Spotify Review: ⁠https://spoti.fi/3LfoEdU⁠

Leave an Apple Review: ⁠https://apple.co/3AA2zRj⁠

(00:00) Preview and Introduction 

(02:56) Recollection of Early LCP 360 Marketing 

(07:00) Tom's background and how he joined LCP

(09:17)Transition from Panoskin to TourBuilder

(12:23) LCP's Elevator Pitch and Virtual Tour Platform

(14:39) Partnership with Google Street View 

(19:55) Product Development 

(25:26) Challenges in Building a Bootstrapped Company

(28:09) AI and its Applications 

(34:14) Concerns about AI taking over Jobs

(40:46) LCP's Differentiation from Competitors

(44:54) Explaining the different TourBuilder products 

(54:36) Unit tours vs Community tours

(58:17) Policies Around AI Image Enhancement 

(01:02:52) Potential Integration of AI Leasing Bots

(01:08:25) VR Headset Virtual Tours and their Adoption

(1:11:34) Radical Implications of AI in the Next Decade

In this episode of the Digible Dudes Podcast, we sit down with Anthemos Georgiades, Co-founder and CEO of Zumper, to explore the rapidly evolving world of rental marketplaces and how technology is disrupting the industry.

Anth shares Zumper's journey from a scrappy startup to one of the leading ILS (Internet Listing Services) platforms in the rental market, reflecting on the challenges of scaling, the importance of real-time inventory, and the competitive edge that years of data aggregation have provided. 

We dive into Zumper’s innovative use of generative AI and the game-changing potential it holds for transforming both the renter's experience and the property management landscape.

Key Topics & Highlights:

• Discover how Zumper has built a powerful listing infrastructure, creating a major barrier to entry for new competitors in the ILS market.

• Learn how generative AI is reshaping the future of real estate search, with personalized, semantic search capabilities and the introduction of AI assistants.

• Explore the evolution of the rental marketplace from early classifieds to today's professionalized platforms and the exciting possibilities of Web 3.0 for the industry.

• Anth shares his insights on how Zumper is preparing for the next big shift in consumer behavior and why startups may have an edge in this AI-driven world.

• Uncover the challenges of building long-lasting relationships with PMCs and REITs and how Zumper is leveraging AI to take the lead in a highly competitive market.

Join us as we look ahead at the future of rental marketplaces, AI's role in enhancing both renter and property manager experiences, and how Zumper is poised to navigate the next wave of disruption in real estate technology.

Digible:⁠ ⁠⁠⁠https://digible.com/⁠⁠⁠⁠

Fiona: ⁠https://www.myfiona.com/

Leave a Spotify Review: ⁠⁠⁠https://spoti.fi/3LfoEdU⁠⁠⁠

Leave an Apple Review: ⁠⁠⁠https://apple.co/3AA2zRj⁠⁠

(00:00) Introduction to Anthemos and Zumper

(00:43) Zumper’s 12-Year Journey

(03:21) ILS Competition and Market Trends

(05:31) Building Zumper’s Back-End Infrastructure

(08:52) Challenges in Building a Rental Marketplace

(12:27) Long Tail vs. Enterprise Inventory Breakdown

(15:51) Evolution from Web 2.0 to Web 3.0 in ILS

(18:59) The Importance of Relationships in Scaling Zumper

(23:16) The Role of Gen AI in Zumper’s Future

(34:17) Leveraging Semantic Search with AI

(36:56) AI-Assisted Actions and Automation for Renters

(41:27) Will AI Lead to a One-Tab User Experience?

(47:00) Business Model Evolution with AI Integration

(52:35) The Future of Rental Marketplaces with Generative AI

Today’s episode is all about insourcing versus outsourcing. This is a question that many folks have at some point in their marketing process. While there’s no one-size-fits-all solution, David and Reid discuss in-depth how to choose the most appropriate strategy for different scenarios and some tips and tricks for getting a better return on investment by using a blend of insourcing and outsourcing.

The first area we focus on today is branding. Reid starts the discussion by sharing his take on three critical things you should ask yourself before deciding on outsourcing or insourcing. David shares some valuable points on why you should run the numbers and find out your ROI before you make the decision. They also discuss the cultural benefits of insourcing and how the ownership of data and intellectual property, and having more control over the people could be appealing to a startup.

While digital marketing gets most of the attention, offline marketing still plays a significant role in the apartment marketing arena. At some point, you might decide to make use of signage, buy a bus stop advertisement, or perhaps host an event. David & Reid dedicate the next section to talking about how outsourcing can be beneficial in some of these scenarios and how to make the best of offline marketing with a blend of insourcing and outsourcing.

Moving back to digital marketing, David and Reid review several vital things you should consider when using digital advertising platforms such as Google AdWords and Facebook ads, and general management fees for digital marketing agencies.  They also talk about how it could be more logical to outsource digital ad campaigns to an expert because finding the right talent for in-house operations can be similarly costly, and the employee burden that comes with it.

Getting into further depths of digital marketing, David & Reid talk about choosing the best approach for different products, platforms, and channels, including social media, email marketing, geofencing. They discuss in-depth about what you should consider when you’re looking for an SEO vendor, how to quantify the results of their SEO efforts, and what you should keep in mind if you decide to insource your SEO. Wrapping up the episode, David & Reid share some tips and tricks for making the best of your marketing efforts.

[02:16] Branding –  Pros & cons of insourcing vs. outsourcing for branding, working with creative agencies, and the importance of running your numbers.

[11:19] Cultural Benefit of Insourcing – How insourcing can be appealing to startups because of greater control and ownership of data.

[12:55] Offline Marketing – Things to consider in offline marketing, what to outsource, and what to insource.

[17:22] Outsourcing Events – What you should consider before outsourcing your event planning.

[20:47] Digital Marketing – Management cost of digital marketing campaigns and why it’s more logical to outsource digital advertisement campaigns.

[29:23] Transitions Between Insourcing & Outsourcing –  Reid’s observations on how transitioning between insourcing and outsourcing can be beneficial in different stages of the business based on the number of properties.

[32:48] Data Warehousing – What you should consider when choosing methods of data warehousing and reporting.

[35:44] Products & Platforms – How to decide the best approach for different digital marketing products and platforms.

[40:34]| SEO  -  Working with SEO vendors, how to quantifying SEO results, and what to consider when insourcing SEO.

[50:08] Craigslist – How to make the best of Craigslist.

[1:01:00] Risks Associated With Digital Talent – Dealing with employees’ mindsets, employee retention, and considerations for maximizing ROI on an employee.

Email marketing is one of the most underrated channels for apartment marketing.  For the few marketers that do run paid email blasts, one of the most "important" metrics is open rate.  What's it all about?  Listen in and find out.

Welcome to the Digible Dudes Podcast, Episode #154! In this episode, hosts David Staley and Reid Wicoff dive deep into the world of business innovation.

Drawing parallels from Jack Welch's approach to R&D and Digible’s decision to adopt a four-day workweek, we ponder on allocating resources and the risks associated with such business decisions. Our dialogue also touches on multifamily marketing, addressing the challenges of striking the right balance between innovation and stability.

Diving deeper, David and Reid further their discussion by referencing industry leaders. David brings in insights from Elon Musk's journey with Tesla, illustrating the practical challenges in complete automation and the importance of questioning every step. Reid, referencing Bob Iger's perspectives, emphasizes the continuous attention needed in innovating core competencies. As the conversation comes to a close, the hosts reflect on the unique position of the property management industry through technological disruptions.

Whether you're a multifamily property investor, a community manager, or someone curious about the future of housing and tenant innovation, this episode promises to deliver rich insights and engaging discussions tailored to the multifamily industry. Don't miss out!

Digible: ⁠⁠https://digible.com/⁠⁠

Fiona:⁠ ⁠https://www.myfiona.com/⁠

Leave a Spotify Review: ⁠⁠https://spoti.fi/3LfoEdU⁠⁠

Leave an Apple Review: ⁠⁠https://apple.co/3AA2zRj⁠

(00:00) Preview and Introduction

(00:33) Evolution of Working Environments

(03:42) Budgeting: Resource Distribution and R&D Allocation

(07:15) Future of Automation in Business

(11:27) Managing Business Growth Effectively

(14:56) Handling Client Experiences 

(20:38) 2023 Multifamily Industry Trends

(25:57) Balancing Innovation, Risk, and Focus

(33:40) Evaluating Business Approaches & Setting Expectations

(38:16) Elon Musk's Influence & Property Management Insights

Join David Staley and Reid Wicoff in this episode of the Digible Dudes podcast as they sit down with Victor Dozal. 

The trio dive deep into the world of AI, exploring the trend of generative AI and natural language processing, and discussing Digible’s background in natural language generation (NLG). Victor shares his insights into the different applications and use cases that should be considered when using Chat-GPT.

David, Reid, and Victor delve into the careful considerations businesses need to keep in mind when using Chat-GPT, and the accuracy and trustworthiness of AI platforms. They also touch upon whether the government should intervene in AI advancement, and whether Chat-GPT and Auto-GPT will change the world.

The trio explores the impact of AI on the workforce and productivity, with a focus on the real estate and multifamily industries. Finally, the episode concludes with a discussion on how businesses can use AI to increase workforce productivity.

If you enjoy this podcast, please leave a 5 star rating on Spotify and a review on Apple podcasts.

Digible: https://digible.com/ 

Fiona: https://www.myfiona.com// 

Leave a Spotify Review: https://spoti.fi/3LfoEdU 

Leave an Apple Review: https://apple.co/3AA2zRj 

(00:00) Preview

(00:50) Learn about Victor Dozal’s Background 

(04:25) The Trend of Generative AI and Natural Language Processing: What You Need to Know

(05:36) Discover Digible’s Background in Natural Language Generation (NLG)

(09:15) Applications and Use Cases: How to Leverage Chat-GPT’s Potential

(12:30) Careful Considerations When Using Chat-GPT: What You Should Know

(16:50) Accuracy and Trustworthiness of Chat-GPT and Other AI Platforms: Insights to Know

(18:55) Government Intervention with AI Advancement: Pros and Cons

(21:00) Chat-GPT and Auto-GPT: Can They Change the World as We Know It?

(24:17) The Impact of AI on the Workforce: Will it Reduce Jobs or Boost Productivity?

(29:00) The Role of AI in Real Estate and Multifamily: Benefits and Opportunities

(32:00) Enhancing Productivity with AI: How to Implement in Your Workforce

In this episode, David, Reid and Delany Duke, Director of Digital Services at Landmark Properties, dive into the evolving landscape of social media marketing for multifamily properties. 

Delaney brings a wealth of experience in digital strategies, sharing valuable insights on how to harness social media to attract and retain renters.

Key Topics & Highlights:

1. Optimizing Social Media for Multifamily Marketing: Learn how to leverage platforms like Instagram and TikTok to enhance property visibility and engage potential tenants.

2. From Clicks to Leases: Discover the importance of using social media as a tool to convert online engagement into actual leasing inquiries and applications.

3. User-Generated Content: Understand the power of resident-created content in showcasing authentic living experiences and boosting community appeal.

4. Navigating AI in Real Estate: Delaney discusses the role of AI in automating responses and streamlining communications, while maintaining a personal touch.

5. Micro-Influencers & Social Proof: Explore strategies for utilizing micro-influencers to create credible and relatable content that resonates with target audiences.

6. Balancing Technology and Human Interaction: Delaney emphasizes the need for a balanced approach, integrating technology with human elements to enhance the overall resident experience.

Join us for an insightful conversation on the latest trends and best practices in multifamily social media marketing.

Whether you're a property manager or a real estate marketer, this episode provides actionable tips to elevate your digital strategy and drive success in the multifamily sector.

Digible:⁠ ⁠⁠https://digible.com/⁠⁠⁠

Fiona: ⁠⁠⁠https://www.myfiona.com/⁠⁠⁠

Leave a Spotify Review: ⁠⁠⁠https://spoti.fi/3LfoEdU⁠⁠⁠

Leave an Apple Review: ⁠⁠⁠https://apple.co/3AA2zRj⁠⁠

(00:00) Preview and Intro

(01:34) Landmark Properties' Marketing Approach

(05:28) Gen Z's Housing Research Habits 

(11:15) Importance of User-Generated Content

(17:17) Impact of Reviews and Social Proof

(19:15) Gen Z's Relationship with AI in Leasing

(23:14) The Role of Parents in Housing Decisions

(27:17) Price Sensitivity Among Students and Parents

(32:03) Challenges with ILS Networks in Student Housing

(34:22) The Importance of Google Business Profile

(37:05) Using Micro-Influencers in Marketing

(40:14) Budgeting for Social Media Strategies

(46:41) How To Tailor Marketing Strategies

Virtual reality and augmented reality technologies have been gaining traction in many industries in the last few years. And with all the hype around Metaverse and many tech giants jumping on the VR bandwagon, VR is becoming something people are more familiar with. We dedicated this episode of the Digible Dudes to discuss how VR will shape the future of our industry. 

We start the conversation with personal experiences from David and Reid. They share their experience of using several VR products, cool features they like about VR, and some of the practical issues that became apparent while using, such as fatigue. We also dive deep into the limitations of existing VR technologies and how these limitations may be overcome in the future.

Cloud technologies are way more widespread than they were a decade ago and with the introduction of 5G, the internet bandwidth of the average user is rapidly expanding, allowing apps to utilize cloud processing rather than relying on the user’s hardware. David and Reid dive into how this phenomenon could enhance the user experience. They also talk about the difference between virtual reality and augmented reality and how the two technologies coexist in apps.

New technologies sometimes come with new implications as well. We talk about possible health implications of using VR products for extended periods, in terms of mental health as well as physical health. Wrapping up the episode, Reid and David dive into some of the ways that VR apps could use existing data to create amazing new user experiences.

[01:00] VR Experience  - David and Reid start the conversation by sharing their own experiences with VR applications and the interactive features of different VR platforms.

[05:46] Limitations – Limitations of existing VR technologies and how these limitations affect the user experience.

[13:29] VR and Business – Financial feasibility of VR for consumer markets and how companies that are working on VR technologies prepare for the future.

[17:34] Impact of Cloud – How the new innovations in the cloud space and expansions of internet bandwidth could enhance VR user experience.

[22:47] AR vs VR – Similarities and differences between the two technologies; virtual reality and augmented reality.

[29:08] VR & Apartments – How VR technologies could enter the apartment industry and how it would enhance the user experience.

[34:34] Readiness of Users – Reid poses the question of whether the users are ready to be more comfortable with VR and how close people will prefer to be with VR.

[38:00] Health Implications – Possibility of mental and physical health implications from VR devices.

[42:10] New Technologies – David dives into how new apps could create awesome experiences by utilizing data from existing platforms such as Google Maps.

[47:14] Connecting the World – Reid, and David share their thoughts on Meta’s efforts to connect the world.

This week on the Digible Dudes Podcast, we are joined by Manny Puentes, who is the founder and CEO of Rebel Al and has been working in the advertising industry for over 20 years. In today’s episode, we focus on marketing, advertising, and ad fraud. We start with Manny talking about his company, Rebel Al, and what inspired him to start it. He also talks about what the company does and who its target clientele is.

Next, we discuss how marketing and advertising strategies evolved over the past few years. We chat about, back when digital just came in and how businesses started to use this as a platform for marketing. We then go on to talk about how now, digital is integrated into almost everything we do in life. Afterward, we discuss ad fraud, how it came to be in the digital world of marketing. We also talk about what happened when businesses realized fraud was occurring and the development of anti-fraud companies.

We then discuss the roles and relationships between anti-fraud companies, publishers, advertisers, and businesses. Further, we chat on how and when advertising companies should invest money for a good ROI. Finally, we talk about what to expect as a business or a client when working with anti-fraud companies for marketing and advertising. We also discuss who to team up with as a business when trying to avoid marketing fraud. We end this episode by chatting about taxes that have become a heavy burden to bear for businesses when marketing and the financial implications of ad fraud to companies.

[3:47] Manny’s Story – Manny’s career path and what inspired him to start Rebel Al.

[8:08] Advertising and Security – How the advertising industry evolved over the years and how security eventually became a concern.

[13:13] Fraud - What can be considered as Ad fraud?

[18:05] Evolution of Ad Fraud - The beginning of Ad fraud and its current status.

[23:54] Roles & Relationships - Finances of Publishing, roles of advertisers, and publishers.

[29:06] Quantity Vs. Quality – How the digital advertising industry reacted to ad fraud over the years, to improve the quality of ad results.

[37:06] Working With Agencies - What to expect when you’re working with an anti-fraud agency.

[41:39] Detecting Fraud - Using Google analytics and referring URL’s to track marketing campaigns.

[48:37] Financial Implications – How ad fraud can affect the financial aspect of businesses and publishers.

[54:06] Keeping the Balance – Manny shares some valuable points that will help you make the best of your digital marketing strategy.

Welcome to the Digible Dudes podcast. We’re back with another short interview packed with insights from AIM 2021 conference. In this episode, we chat with with Stephen McFadden, the President of Perfect Promotions, which offers a unique blend of innovative branding solutions to the multifamily industry through branded merchandise. In this interview, we talk about some of the recent industry trends and how they affect consumers.

[03:19] Pandemic & Supply Chains – Stephen shares his insights on how the supply chains and distributors were affected by the pandemic and the current status of getting things back to normal.

[06:00] Logistics – Logistics challenges the apparel industry is facing at the moment and how they might affect the industry and consumers.

[09:39] Domestic vs. Outsourcing – Stephen explains how and why some tasks and processes in the apparel industry are carried out domestically while some others require international business.

The Paid Media team at Digible has recently had a huge breakthrough: The ability to run Dynamic Ad Creative on Facebook.  But what the heck does that mean?  

Now, the team is able to to update pricing and availability across facebook ads and campaigns in real time.  Yep, the ad creative itself can be changed. BUT Wait! There's More! Dynamic Ad Creative can also automatically throttle campaigns on or off based on unit availability.  The Digible team is still running tests, but we were too excited to keep this to ourselves.

Welcome back to the Digible Dudes podcast. We are back with another episode of David and Reid’s talking about some of the current events, including the US presidential election, Google anti-trust cause, and the Apple search engine release.

Starting the conversation, Reid talks about the impact of politics on the real estate industry, separately analyzing what is going to happen if President Trump gets re-elected or Joe Biden gets elected. Reid further talks about how the election might affect the apartment industry and potential benefits for affordable housing.

In the next part, David and Reid share their thoughts about the technological influence of current politics. They discuss in detail how Facebook and Twitter interacted with the campaigns of the two presidential candidates and how these platforms enforced their community guidelines on the two campaigns.

Further down in the episode, David talks about Google anti-trust lawsuit and how data privacy and anti-trust laws will be updated under a new president. Then, Reid and David share their thoughts about Apple’s search engine, the pros and cons of the new release, and how it may affect users, existing search engines, and the digital marketing arena.

Talking about data privacy, both David and Reid share their take on what you get in return for the personal data that the social media platforms can access from their users. As their fourth topic, David and Reid talk about Microsoft’s bid budget management system and its usage. Wrapping up the conversation, David talks about how the recent trend of anti-trust lawsuits may affect big players in the tech industry, such as Google, Apple, and Facebook.

[05.13] Impact of the Election – How data privacy regulations and fair housing might look like under a newly elected president.

[12.02] Apartment Industry and the Presidential Election - The pros and cons of the presidential election for the apartment industry.

[15.54] Politics and Technology - How the tech companies like Facebook and Twitter interact with the two presidential candidates and how it may have affected the outcome of the election.

[19.17] Google Anti-trust - What is anti-trust, how Google ended up facing lawsuits, and how anti-trust laws and regulations may be shaped under a new president.

[23.11] Apple’s Search Engine - What is the Apple search engine, the features of it, and the competitive nature with other search engines like Google.

[28.48] Privacy Search Engine - What is a privacy search engine, and how effective it could be.

[36.08] Microsoft’s Bid Budget Management System - What is Microsoft’s bid budget management system, and how it works.

[39.24] Data Privacy and Governance – Why you should be mindful of the data you give to tech platforms.

[44.40] Final Thoughts – How the current trend of privacy and anti-trust lawsuits may shape the future of digital marketing.sode 53

Join hosts David Staley and Nicole Staley on episode #145 of Digible Dudes as we explore bridging the gap between financial planning and operational execution in multi-family property management.

Our guest, Briant Cárcamo, Co-Founder at Vizibly, shares his decade-long journey in the multifamily sector. He has expertise as the ‘Excel guy’, which has driven his passion for innovating financial forecasting.

Discover the idea behind Vizibly, Briant’s platform promising to revolutionize financial forecasting by seamlessly linking operational decision making with financial results.

He stresses the importance of user-friendly interfaces on software platforms. As well as upgrading from Excel to more efficient systems for budgeting and forecasting, to increase margins.

Explore Bryant’s vision for Vizibly as a tool enabling data-driven decisions with a unified dashboard. We delve into the significance of a strong CAPEX strategy, multi-user data entry, and the advantages of a flexible budgeting system.

Looking ahead, Briant shares his foresights for the future of the multifamily industry. Focusing on understanding users at a deep level and the role of technology in enhancing the efficiency of regional and community managers. We also discuss the impact of market dynamics on property management and the prospects for portfolio consolidation.

If you’re ready to gain new insights into financial planning in the multifamily sector, don’t miss this must-listen episode of Digible Dudes!

Digible: https://digible.com/

Fiona: https://www.myfiona.com//

Leave a Spotify Review: https://spoti.fi/3LfoEdU

Leave an Apple Review: https://apple.co/3AA2zRj

(00:00) Preview and introduction 

(04:16) Multi-Family Financial Planning Made Easy with Software Platform

(06:53) Streamlining Financial Forecasting in Property Management

(11:30) Creating the Right Forecasting Model in Multifamily 

(19:34) Software for Operational Coordination and Accountability in Multifamily

(25:09) Multifamily Budgeting Process and Challenges

(28:09) The Biggest Challenge in Tracking Multifamily Expenses  

(34:44) How to Create an Accurate Financial Projection 

(38:12) Flexible Budgeting System for Multifamily Properties

(45:23) Building a More Efficient PropTech Team

(54:28) The Future of Property Management in the Multifamily Industry

In this insightful episode, Rebecca Kravitz, Director of Partnerships at Elise AI, delves into the transformative world of AI-driven property management.

From the inception of Elise AI as a pioneer in leasing automation to its evolution into a full-scale CRM powerhouse, Rebecca offers a deep dive into how integrating AI streamlines operations from lead handling to resident management.

Join us as we explore the strategic shifts and technological advancements propelling the property management industry into the future.

Key Highlights & Takeaways:

• Innovative AI Integration: Learn about Elise AI's journey from a basic leasing tool to a comprehensive CRM system that manages every aspect of property interaction.

• Centralization and Efficiency: Discover how Elise AI's platform centralizes operations, reducing response times and enhancing efficiency across multiple properties.

• Cultural Shift in Property Management: Rebecca discusses the shift from traditional methods to AI-driven processes that cater to a tech-savvy tenant base, emphasizing rapid response and streamlined services.

• Future of AI in Property Management: Insights into upcoming features and expansions, highlighting the role of AI in negotiating leases and potentially expanding internationally.

  
  

Curious about how AI can revolutionize your property management approach? Visit Elise AI's website to learn more and get in touch with Rebecca and her team to see AI in action! 

Subscribe to the Digible Dudes Podcast for more episodes like this, and join the conversation by sharing your experiences with AI in property management.

Digible: ⁠https://digible.com/⁠

Fiona: ⁠https://www.myfiona.com/⁠

Leave a Spotify Review: ⁠https://spoti.fi/3LfoEdU⁠

Leave an Apple Review: ⁠https://apple.co/3AA2zRj⁠

(00:00) Preview and Introduction 

(00:55) Elise AI’s Branding Revamp

(02:12) Elise AI's Elevator Pitch and Decision to Create a CRM

(05:53) Value Proposition of Elise AI

(07:19) Focus on Centralization and the "Octopus Approach"

(11:01) The "Uberfication" of Real Estate and Multifamily

(17:03) Personality and Persona Considerations for Elise AI

(21:06) Areas of Highest Usage 

(24:41) Differentiators, Future Roadmap, and Expansion Plans

Join hosts ⁠David Staley ⁠and ⁠Reid Wicoff⁠ on episode #150 of Digible Dudes. We sat down with Jindou Lee, the CEO and Co-Founder of HappyCo, a software company that builds mobile and cloud solutions to enable real-time property operations

We dive into Jindou's journey from being a graphic designer and video game enthusiast into a tech entrepreneur and real estate investor. Discover how his journey led to the creation of HappyCo, a game-changing company in the real estate tech space.

We explore HappyCo's tech solutions from acquisition operations to asset disposition, you'll learn how technology is revolutionizing the multifamily real estate landscape. Find out how HappyCo has shifted to a more solution-oriented sales approach and the unique training methods they employ to empower their salespeople. Learn the secrets behind managing customer expectations in a dynamic industry.

In the final segment we go through strategies for standing out from the competition, overcoming common customer objections, and the role of AI and centralization in property management. Gain insights into product development, managing success and failure, and the critical art of decision-making in product management.

(00:00) Preview

(03:34) From Graphic Design to Real Estate

(08:58) Pivoting From Single Family to Multi-Family

(14:21) Future of Technology in Multifamily Real Estate 

(26:14) Selling Partnerships and Setting Expectations

(34:15) Common Challenges in Multifamily Real Estate 

(42:33) AI in Property Management Efficiency

(52:02) Handling Product Development Challenges

(57:57) Selling to Multiple Audiences 

(1:06:04) Better Pricing System for Multifamily Assets

Digible: ⁠⁠https://digible.com/⁠⁠

Fiona:⁠ ⁠https://www.myfiona.com/⁠

Leave a Spotify Review: ⁠⁠https://spoti.fi/3LfoEdU⁠⁠

Leave an Apple Review: ⁠⁠https://apple.co/3AA2zRj⁠

Special events and ad campaigns can open up numerous opportunities for multifamily marketers and apartment communities. In this episode of the Digible Dudes podcast, Kayde Pierce, an Account Manager at Digible, joins us to share her wisdom about special event campaigns. Throughout the episode, Kayde shares her expertise on the different types of special event campaigns, the benefits of partnering with other businesses, planning for budgets, and the strategy involved.

[00:42] Background – Kayde kicks off the conversation with a review of the work she did around special event campaigns and their performance.

[04:32] Geofencing and Boosted Posts – How geofencing strategies and boosted posts on Facebook performed in special event campaigns.

[10:53] The Value of Events – The opportunities that emerge from events that marketers and property management companies could benefit from.

[16:32] Partnerships – Reid and Kayde reflect on a conversation they had earlier about partnering with other businesses for special events.

[23:10] Events That Worked – Kayde shares her thoughts on types of events that seem to work well and the types of events that don’t.

[28:31] Budgeting – How to create budgets for online promotions on various platforms.

[30:31] Organic Social – Kayde shares her thoughts on how to build organic social reach and engagement for events.

[37:22] Hot Takes – Kayde shares some of the uncommon and fascinating things she has seen in her work.

What to learn more about special event campaign strategies? Check out our blog.

Welcome to episode #165 of the Digible Dudes podcast, where we dive deep into the technological innovations reshaping the multifamily industry.

This episode features Ben Steward, co-founder of Revyse, as he shares the journey of creating a platform designed to revolutionize how multifamily operators discover, evaluate, and manage software and services. 

Ben reveals the challenges and insights gained from developing Revyse, aiming to streamline operations and enhance efficiency across the multifamily space.

We explore the impact of Revyse on the industry, discussing its potential to transform the way professionals approach software and service management.

Don't miss out on Ben's unique perspective and the exciting future of multifamily technology. Watch till the end for a comprehensive understanding of Revyse’s role in the industry.

Enjoyed the episode? Support us by rating on Spotify and Apple Podcasts.

Digible: https://digible.com/

Fiona: https://www.myfiona.com/

Leave a Spotify Review: https://spoti.fi/3LfoEdU

Leave an Apple Review: https://apple.co/3AA2zRj

(00:00) Preview 

(01:14) Overview of Revyse’s Vendor Management Approach

(05:48) Ben Stewart's Background and the Genesis of Revyse

(10:53) The Necessity of Bespoke Solutions in Multi-Family Industry

(15:33) Key Challenges and Solutions in Vendor Management

(20:09) Expansion and Evolution of Revyse’s Services

(25:33) Addressing Maverick Spend and Contract Management Efficiency

(30:04) Insights into Revyse’s Business Model and Value Proposition

(35:32) Comparative Analysis: Industry Standards vs. Revyse’s Innovations

(41:16) User Interface, Design Philosophy, and Product Management

(47:53) Discovering Implementation Challenges and Solutions

(54:05) Vendor Ecosystem, Market Trends, and Strategic Insights

(01:00:47) The Future of Vendor Management and Industry Predictions

(01:14:07) Key Takeaways and Closing Thoughts

Entrata has a long history in the property management industry. And it’s also been an inspiring company. David and Reid dive into the conversation by talking about their history and why Entrata is one of the companies they look up to. Although they’ve been under the radar for almost two decades, Entrata has been performing extremely well. We talk about the performance metrics of Entrata and how their performance data may have contributed to securing this huge investment.

After receiving this huge investment, Entrata will have great potential to grow bigger and push its boundaries. This may include entering into a whole different arena with bigger competitors and new markets. David shares his thoughts on what it might look like when they have to compete against a new set of businesses and how the company may change its direction.

Another area we cover today is the possibility of Entrata going international. Making software solutions available to new markets is always a complex process that calls for more resources and careful planning and oversight. We talk about possible steps Entrata might have to take and possible acquisitions it may have to make in order to go international, and how they’ll have to manage investor expectations while going through a major transformation. Toward the end of the episode, Reid and David share their thoughts on what it’ll be like when Digible becomes two decades old and some shocking but fascinating statistics on what happens o most major acquisitions.

[01:08] Entrata’s Way – David & Reid talk about their experience with Entrata and why Entrata has been one of the self-funded companies that they look up to.

[04:38] What the Numbers Say – Entrata has been in business for almost two decades and growing significantly. David breaks down the numbers of how they’ve been performing and what probably helped them secure this huge investment.

[07:09] New Weight Class – Now that Entrata has secured a half-a-billion investment, they’ll be entering a different environment. David shares his take on who Entrata will be competing against and the direction the company may be heading in the near future.

[12:01] Going International – The possibility of Entrata entering new markets across the globe and possible steps they’ll have to take and acquisitions they might have to make.

[17:31] Human Resources – David shares his take on Entrata’s way of staffing and how it may change now that they have this huge investment.

[22:00] Investor Expectations – What Entrata may have to consider in the future in terms of maintaining expectations of investors if they’re going international, which may be a long business venture.

[26:46] Digible at 18 Years – Reid shares his take on what he thinks it’ll be like when Digible is as old as Entrata is right now.

[32:43] Success in Acquisitions – According to Harvard Business Review, typically 70-90% of acquisitions are abysmal failures. David & Reid talk about the shocking nature of this finding and how it would influence Entrata’s potential acquisitions in the future.

[36:37] Predictions – David shares his thoughts on how Entrata might be doing things differently in the near future.

Resources:

Entrata Raises $507 Million After 18 Years Bootstrapped, Making It Utah’s Newest Software Unicorn: forbes.com/sites/alexkonrad/2021/07/07/utah-unicorn-entrata-raises-507-million-after-18-years-bootstrapped

Welcome to episode #156 of the Digible Dudes Podcast with your hosts, David Staley and Reid Wicoff. In this episode, we reflect on the key business lessons learned in 2023.

We discuss the importance of defining success metrics for a business and different budgeting approaches clients are taking in response to economic shifts - some are aggressively cutting costs while others argue for the need to increase marketing spend. We then touch on the value of in-person events versus virtual ones, the importance of gaining individual agreement in meetings, and reflections on hiring and HR. We also explore skepticism around AI applications, especially in the multifamily space.

To wrap things up we discuss balancing company growth and profitability, the misalignment of goals between marketing and operations, rising expectations on digital marketing competency, and being ruthless about time management.

Digible: ⁠⁠https://digible.com/⁠⁠

Fiona:⁠ ⁠https://www.myfiona.com/⁠

Leave a Spotify Review: ⁠⁠https://spoti.fi/3LfoEdU⁠⁠

Leave an Apple Review: ⁠⁠https://apple.co/3AA2zRj⁠

(00:00) Preview and Introduction

(02:30) Determining success metrics

(06:45) How To Approach Budgeting The Right Way

(12:23) The Real Benefits of In-Person Events

(18:18) Validating Business Theories

(21:57) What Are The AI Applications in Real Life?

(29:00) Rising Expectations on Digital Marketing Services

(35:36) Laser Focusing on Core Competencies

(39:30) Questioning Institutional Thinking

The concept of Fair Housing is what brings consumers the right to choose housing free from unlawful discrimination. And marketers in the multifamily housing space must be in accordance with Fair Housing laws when planning their marketing strategies and on-site. We don't have to tell you that when it comes to Fair Housing violations, ignorance is not bliss. We dedicated this episode of the Digible Dudes podcast to uncovering some answers to frequently asked questions about Fair Housing regulations. Joining us today is Doug Chasick, aka That Fair Housing Guy™, Digible’s resident Fair Housing consultant.

Doug started his career in the retail industry, and he gradually shifted his career path to Fair Housing. We start the conversation with his background and how Fair Housing regulations have evolved over the years. One of the first things we touch on is the current progress of Fair Housing practices. We dive deep into why Doug sees a lot more room for improvement in terms of implementing Fair Housing practices.

Commenting on how businesses work on maintaining compliance, Doug shares an observation about some companies that are implementing Fair Housing practices just for the sake of being compliant. We dive deep into how to ensure a better dedication to Fair Housing among businesses. Moving onto the marketing aspect of real estate, we discuss best practices for using ad copy, graphics, and models in a way that’s compliant with Fair Housing regulations. Wrapping up the episode, Doug shares some of the tips and tricks for maintaining compliance in the future.

[07:56] Doug’s Background – How Doug started his career and moved into the apartment industry and his Fair Housing work.

[14:00] Speed of Progress – Doug shares his take on the pace of the progress of the laws that were put in place to improve Fair Housing availability for everyone.

[19:40] Fair-housing Cases – We asked Doug how the number of cases related to fair housing has behaved over the years and what it means in terms of progress.

[31:10] Improving Compliance – Doug shares his thoughts on what could be done to make sure that companies are truly dedicated to working towards improving Fair Housing compliance.

[35:10] Active Adult Living – Doug shares his take on the usage of the term ‘active.’

[43:29] Creative Assets – We asked Doug about some best practices for writing ad copy and creating other creative assets.

[48:43] Graphics – How to use photographs, drawings, and models in advertising while complying with Fair Housing regulations.

[54:55] Disparate Impact – Doug shares his thoughts on what could be done to ensure that the regulations that are put in place will not create an adverse impact on the progress of Fair Housing practices.

[1:01:20] Student Housing – Fair Housing-related issues that students have to face when in the market and some of the things that could be done to address these issues.

[1:06:18] Tips & Tricks – Doug shares his wisdom on how to prepare for the future of Fair Housing.

Resources

Connect with Doug:
LinkedIn: linkedin.com/in/dougchasick/

Previous podcast with Doug:
digible.com/ep75-fair-housing-with-doug-chasick/

Welcome back to the Digible Dudes podcast. We are back with another episode related to a mastermind session from the Digible Summit. Our guest today is RayAnn Ortiz. RayAnn is an account manager at Digible. Throughout the episode, we talk about RayAnn’s work on marketing and some valuable tips and tricks you can use in your marketing strategy.

Starting the conversation, RayAnn talks about her previous profession as a marketing influencer, and she shared her most significant success when she worked in Yoga International as a marketing influencer. RayAnn shared her thoughts on key takeaways of marketing tips and tricks around organic and paid social. She talks about the growth characteristics of paid and organic social during the period of COVID.

RayAnn then talks about the process of creating videos that maximize the impact of your marketing efforts. She shares video production tips on how to create videos for different social media platforms in a way that performs better for each platform. In the next part of the episode, RayAnn and David talk about semi-professional influencers in the world. David shares influencers’ statistics in semi-professionals while RayAnn expresses her thoughts on the human touch behind the properties or brands.

Talking about the tips and tricks for budgeting, RayAnn talks about some things you can do to optimize your budgets for paid search. Wrapping up the conversation, RayAnn talks about the interaction of paid social with different property classes.

[02.42] Influencer Marketing – RayAnn shares her experience and the things she learned from her work in the influencer marketing arena.

[09.30] Paid & Organic Social Media – How paid and organic social media performed over the last few months and the current states of paid and organic social.

[10.47] Creating Videos – Tips and tricks for creating videos that grab attention from your target audience.

[12.21] Semi-professional Influencers - The statistics on semi-professional influencers worldwide and why they are successful in what they do.

[15.22] Budgeting & Targeting – How to manage your budgets for paid search and how to optimize your targeting.

[20.24] Interaction of Paid Social and Property Classes – How paid social media interacts with different property classes and how to adjust your marketing strategy to match different property classes.

Hello and welcome to the Digible Dudes podcast. In today's episode, David and Reid have Robert Turnbull, Founder, President & COO of BetterBot, as the guest speaker. Robert is the founder of BetterBot. Throughout the episode, Robert shares many valuable thoughts about the Property Management Chatbot, Multifamily Chatbot of Choice, and Benefits of BetterBot's Multifamily Chatbot.

BetterBot’s omnichannel chatbot delivers 24/7 availability on all marketing channels, including website, email, SMS, social, and Advertising channels. Diving into the conversation, Robert explains how to turn prospects into renters with BetterBot’s Omnichannel Chatbot. Robert shares that this apartment chatbot software is able to hand off conversations to leasing agents in a way that make sense to them. He also weighs in on the user experience of the Real Estate Chatbot. He also shares that partnering with best-of-breed companies in multifamily adds remarkable value to our customers. He says that BetterBot is the core technology powering bots for some of the most innovative companies in the space.

In the next section, he shares his ideas about Multifamily Chatbot of Choice. He declares that 97% of all properties that utilize BetterBot keep using BetterBot. They currently work with over 100 property management companies, allowing their agents to handle higher-level tasks not suited for bots. Robert  also says that with Conversational Leasing, everyone wins!

In the next part of this episode, Reid, Robert, and David share their thoughts about High-Value Conversations that are far more valuable than leads, which is the philosophy of BetterBot. Further down in the episode, Robert shares that all top 5 property management companies use BetterBot to turn conversations into signed leases. Next, Robert shares his thoughts about BetterBot being not another CRM company, a lead generation widget, or a marketing agency. He says that they are a team of dedicated builders, designers, and support enthusiasts focused 100% on building the best conversational leasing bot in the real estate rental market. Robert finally shares that better bots can only come from a better team who are passionate about the industry and love helping property managers turn more prospects into renters.

[13.09] BetterBot’s Omnichannel Chatbot – Robert shares the story of how the company started and what they’ve accomplished so far.

[20.23] Robert Turnbull's story – He shares his journey at BetterBot and what he has learned through his experience.

[23.08] Customer Success – Robert talks about how his team looks at customer success and what they do to understand the customers' problems and fix them.

[24.52] The Multifamily Chatbot of Choice – What BetterBot offers and how they stand apart from the rest of the market.

[28.07 Benefits of BetterBot's Multifamily Chatbot – Robert talks about how BetterBot started, its past, present, and what are the benefits of BetterBot's Multifamily Chatbot.

[33. 35] Best Features - Robert explains the best features of BetterBot along with its core technology.

[40.37] Finding Success – Robert shares his wisdom on creating strategies that stand out in the market and the way they differ from other existing companies.

[44.20] Lead Attribution – How to improve the quality of leads by utilizing the latest tools.

[27.01] User Experience – Robert talks about high-value conversations that are far more valuable than leads.

[01.03.30] Major Talking Points with Customers – He says that they are a team of dedicated builders, designers, and support enthusiasts focused 100% on building the best conversational leasing bot in the real estate rental market.

[01.06.59] Customer Loyalty – Tips & tricks Hannah uses at their firm to maintain customer loyalty.

[01.19.39] Matchmaking – Robert shares why better bots can only come from a better team.

In this episode of the Digible Dudes podcast, we’re joined by Joe Robbins, Co-Founder of Public Grid, to explore how technology and innovation are disrupting utility management in the multifamily real estate industry.

Joe shares his unique journey—from creating an award-winning documentary to co-founding Public Grid, a platform designed to simplify utility account setup, save residents money, and reduce greenhouse gas emissions. 

We dive into the pressing issues multifamily operators face today, including utility theft, inefficiencies in energy management, and the complexity of meeting environmental legislation. Joe explains how Public Grid bridges these gaps through automated processes, smart integrations, and programs like community solar and demand response. 

Joe also discusses the company’s long-term vision, the importance of balancing growth with operational stability, and how Public Grid is paving the way for a more sustainable future.

Don’t forget to like, comment, and subscribe for more insights into multifamily real estate and energy solutions!

Digible:⁠ https://digible.com/

Fiona: ⁠⁠⁠https://www.myfiona.com/

Leave a Spotify Review: ⁠⁠⁠https://spoti.fi/3LfoEdU⁠⁠⁠

Leave an Apple Review: ⁠⁠⁠https://apple.co/3AA2zRj⁠⁠

(00:00) Introduction to Public Grid  

(01:10) Why Utility Management Needs Innovation  

(03:45) The Pain of Setting Up Utility Accounts  

(07:30) Public Grid’s Mission

(11:00) The Story Behind Public Grid’s Name  

(14:15) Joe Robbins’ Journey

(18:10) Simplifying Utility Management

(22:45) How Public Grid Saves Residents Money  

(28:50) Public Grid’s Business Model  

(32:00) Navigating the Energy Supply and Demand Space  

(36:40) Common Challenges in Energy Management  

(40:10) Why Public Grid is a No-Brainer Solution  

(44:00) Growth Challenges and Strategic Expansion  

(48:20) The Vision for Public Grid’s Future

Welcome back to the Digible Dudes podcast. In today’s episode, we have Isobel Parish as our guest.  Isobel is a client services manager at Digible. Throughout today’s episode, we will be discussing some valuable things surrounding transitions that could be beneficial at the year-end in several aspects of apartment marketing, including budgeting, optimization, setting up tests, and many more.

Getting into the conversation, Isobel talks about her planning at the end of the year and how she intends to take some time off for Christmas. She shares her take on ways to manage planning for the start of the next year effectively during the holidays. In the next part of the conversation, Isobel talks about vendors and clients and the things you need to do for the coming year. Building on Isobel’s thoughts, Reid shares his thoughts from the perspective of an operator about the coming new year season, which is different from other new year seasons because of the COVID outbreak. He also talks about being defensive with money spending in the coming year.

Reid then shares his thoughts about the general public and their movements with the COVID pandemic and how that affects the apartment industry. Further down in the episode, both Isobel and Reid share their thoughts about budget planning and situational planning for the coming season, which is going to be different from other new years, and how the clients should manage their transitions with vendors.

In the next part of the episode, Reid talks about the new opportunities coming with the new year and how he will cooperate with his vendors. Wrapping up the conversation, Isobel and Reid talk about their top pro tips for the coming year.

[13.08] Year-end Planning – How to start planning the next year effectively during the holidays.

[16.57] Vendors and Clients - What clients should consider doing in order to optimize their connection with their vendors.

[23.38] Handling Vendors - Incorporating data, annual budget plans, and situational planning in the decision-making process for vendors.

[26.39] Situational Planning - The importance of situational planning to prepare for the coming year.

[32.06] Other Opportunities - The opportunities you can make use of and how to cooperate with vendors in transitions.

[40.09] Tips & Tricks – Isobel, David, and Reid share their top hacks to optimize your marketing efforts in the next year.

Welcome to Digible Dudes, Episode #153! In this episode your hosts David Staley and Reid Wicoff, dive deep into the crucial world of business insurance and risk management. 

We kick things off by dissecting the complexities of business insurance and understanding its importance from startup to growth stages.

We delve into the world of HR within larger companies, examining the dramatic impact of scale on labor costs and the scarcity of business resources dedicated to risk at different stages. We navigate the tricky waters of risk mitigation in property management, vendor relationships, and the delicate balance between risk reduction and mitigation costs.

To wrap things up we share our perspectives on de-risking strategies in the tech industry, the significance of employee retention, and the importance of nurturing vendor relationships. Plus, we'll uncover how using colleagues as early warning signals can help you strike the perfect balance between reducing risk and managing the cost of mitigation.

So, buckle up for an enlightening journey into the world of business risk, strategies for mitigating them, and the impact they have on the success of your venture. 

Digible: ⁠⁠https://digible.com/⁠⁠

Fiona:⁠ ⁠https://www.myfiona.com/⁠

Leave a Spotify Review: ⁠⁠https://spoti.fi/3LfoEdU⁠⁠

Leave an Apple Review: ⁠⁠https://apple.co/3AA2zRj⁠

(00:00) Preview and Introduction

(06:33) Mitigating Risk for Property Management

(12:44) Risk Analysis and Insurance in Business

(22:08) De-Risking & Evaluating ROI in Business

(34:56) Employee Retention and Vendor Relationships 

(39:10) De-Risking Strategies in the Tech Industry

(43:32) How to Test New Vendors

Welcome back to the Digible Dudes podcast. In this week’s episode, we dive into ‘A Guide to Multifamily Marketing in Minnesota’ with; Kayde Pierce, Senior Account Manager, and Amelia Anvary, Senior Paid Media Strategist at Digible. Throughout the episode, we discuss the background of multifamily in Minneapolis, neighborhood differences, lead to lease projects, living and budgeting in Minneapolis, impression share, studio apartments, concessions, and more.

Starting the conversation, Kayde talks about the background of the multifamily market in Minneapolis and what kind of relationships they have with the clients. The neighborhoods of Minneapolis have different qualities from one another says Kadye; Northeast Minneapolis and North Loop with more creative professionals.

Having an affordable place on their own is a dream of most young people who got just out of school. According to Kayde and Amelia, it increases the studio cost which is a lot more than floorplan types. In the next phase, Amelia dives into some of the learnings she collected in the Minneapolis market; quality in the details of floor plan cost, allocating budget, general apartment searches, using social media platforms for certain ads, assigning the right person to look at the apartment space and tell the customers what can they do with the space and more.

Everybody wants to feel safe when they are at home. That’s what a home is for; feeling safe is the simplest definition of the term ‘home’. Both Amelia and Kayde share what facilities they built in the neighborhoods to make people feel safe. Private parking, secure entry, language use in ad copy, and monitoring social comments are some of the strategies that they use to make people safe and make them believe that Minneapolis is still a great neighborhood. Wrapping up the conversation, Kayde talks about inventions that come out from the state of Minneapolis and how they made them fall in love with the place in the first place.

[06.16] Background – Kayde dives into the background of the multifamily market in Minneapolis.

[08.35] Different neighborhoods – Kayde dives into unique characteristics which differ from neighborhood to neighborhood in Minneapolis.

[11.39] The project – Kayde dives into the project; leads to lease, that they have been working on in combination with the client service side with the data team, and what key points they looked into in the project.

[17.12] Takeaways - Moving to quarter two is peak season because everybody is moving and August, September, and October as the lowest months which have user interests as the key takeaways from the project; lead to lease.

[20.58] Living and budgeting in Minneapolis – Both Amelia and Kayde share the details of how the processes of leasing renewal and researching apartments are happening in Minneapolis.

[24.46] Impression share – Amelia dives into how impression share works and the necessity of maxing impression share.

[29.18] Studio cost – High demand among young people and the lack of studio apartments as the causes which drive studio apartments into a bigger cost.

[33.10] Learnings – Amelia dives into some of the learnings that she gathered from the multifamily market in Minneapolis.

[35.34] Safe experience – Both Kayde and Amelia dives into the details of what they did to make people feel safe in their neighborhoods.

[40.09] Concessions – Amelia dives into how concessions are happening in Minneapolis in times when it’s hard for people to move.

Resources

https://www.linkedin.com/in/kaydepierce/

https://www.linkedin.com/in/ameliaanvary/

Welcome to Episode #163 of the Digible Dudes Podcast, where we explore the forefront of marketing innovation in the multifamily industry.

In this episode, David and Reid are joined by Janet Rosseth, founder and CMO of Cadence Marketing Solutions.

We delve into the creation and evolution of Cadence Marketing, highlighting its pivotal role in shaping community, connection, and education among marketing professionals. 

Janet also introduces us to the "Working Genius" model, revolutionizing team dynamics and project success.

We also discuss the power of collaborative platforms like the Run Club and Cadence Connect sessions, designed to enhance skill sets, share challenges, and keep pace with industry trends.

This conversation was filled with practical strategies, innovative approaches, and Janet's outlook on marketing's future in the multifamily space. So make sure you watch till the end!

Loved this episode? Show your support by rating us on Spotify and Apple Podcasts.

Digible: https://digible.com/

Fiona: https://www.myfiona.com/

Leave a Spotify Review: https://spoti.fi/3LfoEdU

Leave an Apple Review: https://apple.co/3AA2zRj

(00:00) Introduction to the Podcast and Solo Consulting Insights

(03:00) The Evolution of Janet's Role and Her Impact in the Industry

(14:22) Janet’s Transition from Corporate Marketing to Consulting

(21:42) Building the Run Club Community: A Mastermind for Marketers

(30:25) Deep Dive into Run Club's Offerings and Impact

(43:22) Addressing Marketing Team Dynamics and Content Planning

(54:13) The Importance of Continuous Learning in Professional Development

(56:05) Strategies for Enhancing Learning Recall and Application

(59:21) Implementing the Six Types of Working Genius Framework

(01:08:39) Team Strengths, Weaknesses, and the Role of Galvanizing

(01:23:36) Personal Stories of Applying the Working Genius Framework

(01:27:21) The Inclusivity and Effectiveness of Working Genius in Teams

(01:30:56) Closing Thoughts

For years, Digible founders Reid and David have been talking about the year 2020 as if it was the new Y2k (the Jetsons are coming to town).  With no research, but lots of opinions, Reid and David dive into an unstructured 2020 predictions episode.  Smooth.

In this sophomore episode of the the Monday Metric, we cover Cost-Per-Click (CPC). CPC is a metric that every apartment marketer is familiar with, but it's never a bad time to cover the basics. In other words, this one is a must for our 2nd Monday Metric episode. We talk with Adam Walters, Digible's own Digital Marketing Manager, on why CPC is getting long in the tooth, yet remains relevant for your marketing campaigns.  We also provide some words of caution, and of course Apartment Industry KPI benchmarks!

In this episode of the Digible Dudes Podcast, we sit down with Sunny Juneja, CEO of Canopy Analytics, to explore how AI and advanced analytics are disrupting real estate management. 

Canopy’s platform automates manual reporting, analyzes complex property data, and delivers actionable insights that drive operational efficiency and boost NOI (Net Operating Income).

Sunny shares his journey from dropping out of college to founding a tech company that simplifies property management by turning data into tasks that improve performance and increase revenue. 

Key Topics & Highlights:

• Learn how Canopy Analytics leverages AI to eliminate manual reporting and create actionable insights that save time and money.
• Discover how Canopy helps property managers track occupancy, marketing efficiency, and leasing trends with real-time data.
• Explore the future of AI in property management and how Canopy’s automation tools are setting new standards for operational excellence.
• Get an inside look at Sunny’s vision for scaling Canopy to become a billion-dollar company that changes the way real estate data is utilized.
• Understand the impact of data-driven decision-making on property performance, and why Canopy is the go-to platform for mid-market owner-operators.

Tune in now to learn how Canopy Analytics is transforming the real estate industry and what it means for the future of property management.

Digible:⁠ ⁠⁠⁠https://digible.com/⁠⁠⁠⁠

Fiona: ⁠https://www.myfiona.com/

Leave a Spotify Review: ⁠⁠⁠https://spoti.fi/3LfoEdU⁠⁠⁠

Leave an Apple Review: ⁠⁠⁠https://apple.co/3AA2zRj⁠⁠

(00:00) Preview 

(06:04) Introducing Sunny Juneja

(08:08) Canopy Analytics Origin Story

(10:30) Canopy for Real Estate Analytics

(14:07) Canopy Analytics' Ideal Users

(18:04) Scaling Challenges

(23:27) Does Canopy take over all reporting for its clients

(26:42) Canopy’s Business Model

(29:49) Long-term Vision for Canopy Analytics

(32:44) Managing Client Onboarding and Usage?

(39:47) Canopy's Goals

(43:08) Is RealPage good or bad for the property

management industry?

(49:54) Is proptech overfunded or underfunded?

(53:55) How is AI reshaping the real estate industry?

(1:01:52) AI Impact On the Future

(1:05:27) Managing Investment Alerts with Clients

(1:12:45) What is the biggest opportunity for real estate AI

(1:16:12) Canopy’s 10 Year Plan

Welcome to another episode of the Digible Dudes podcast! Join hosts David Staley and Reid Wicoff as they engage in weekly interviews with the most influential minds in the apartment marketing world.

In this episode, David and Reid explore the delicate balance between embracing life’s unpredictability and making strategic, essentialist decisions.

Join us as we dive deep into the philosophies of Andrew Huberman and Greg McEwen, discovering how to navigate the complexities of exploration, experimentation, and making meaningful contributions to the world.

David and Reid share their insights on how to innovate and grow while adhering to essentialist principles. Learn how to achieve a well-rounded, fulfilling existence by applying these valuable lessons to your own business and personal life.

Time management and finding your flow play a crucial role in striking this delicate balance. Discover the benefits of taking time to think through decisions, the power of journaling, and the art of distinguishing between companies and features.

If you find this episode helpful, please leave a 5-star rating on Spotify and a review on Apple Podcasts.

Digible: https://digible.com/

Fiona: https://www.myfiona.com//

Leave a Spotify Review: https://spoti.fi/3LfoEdU

Leave an Apple Review: https://apple.co/3AA2zRj

(00:00) Preview

(01:26) Andrew Huberman and Greg McEwan: Essentialism 

(06:42) Over planning vs. following your interests & curiosity 

(10:32) Jim Collins on the importance of focus 

(12:17) Experimenting vs. direct focus in a niche  

(14:25) Microsoft, Google’s dilemma in product development 

(22:15) Peter Thiel: features versus a product 

(24:42) Disproving the rule and creating sticky products

(28:27) Essentialism versus a random walk strategy

(31:55) Journaling your time on creativity & important tasks

(35:25) Daniel Pink: perform audits of your work

Welcome back to the Digible Dudes podcast. In today’s episode, David and Reid have Hannah Kimyon as the guest speaker.  Hannah is the director of customer success at Rentable. Throughout the episode, Hannah shares lots of valuable thoughts about talking about ILS platforms, how Rentable is working on new innovations, and how you can improve your marketing strategies to match new trends in the industry.

Rentable was formerly known as Abodo, and they recently rebranded the company. Diving into the conversation, Hannah shares the reason behind the name change from Abodo to Rentable and how it aligns with the direction they’re headed. Then Hannah shares her career journey from where she learned marketing and grew up with Abodo, starting from 2013, up to now as they have rebranded to Rentable.

In the next section, she shares her ideas about customer service and the value of listening to their clients to understand their problems so that you’ll be more effective in fixing them. Continuing the conversation about Rentable, Hannah describes Rentable’s mission and how they are working on new ways to make renting as seamless as possible for renters. Hannah also talks about the past, present, and future of Rentable and the strategies that brought the company to the place that they are today. Hannah shares how they’re partnering with social platforms and the unique features they offer to consumers. Hannah also shares her thoughts on finding their success in ILS and the portfolio they are working on, and what direction they are heading as a company at present.

In the next part of the episode, David, Hannah, and Reid share their thoughts on having several search engines versus having a streamlined process for searching for listings. Further down in the episode, Hannah shares her thoughts on three frequently asked questions related to ILS platforms. Next, Hannah shares her thoughts on how they maintain their customer’s loyalty by explaining the process with the renters, which makes sure that the customers don’t want to leave to another search engine or property website. 

[13.09] From Abodo to Rentable - The story of the big rebranding of Hannah’s company.

[20.23] Hannah’s story - Hannah shares her journey at Rentable and what she has learned through her experience.

[23.08] Customer Success – Hannah talks about how she looks at customer success and what she does to understand the customers’ problems and fix them.

[24.52] The Primary Mission of Rentable – What Rentable offers and how they stand apart from the rest of the market.

[28.07] More on Rentable – Hannah talks about how Rentable started, its past, present, and what the future is going to look like for Rentable.

[33. 35] Facebook Marketplace - The role Facebook marketplace plays in real estate and how Rentable and how Rentable has partnered with the Facebook marketplace to provide a unique blend of features.

[40.37] Finding Success – Hannah shares her wisdom on what they do to create strategies that stand out in the market.

[44.20] Lead Attribution – How to improve the quality of leads by utilizing the latest tools.

[27.01] User Experience – Hannah talks about making the renters’ experience more user friendly on ILS platforms and how the new updates of search engines and social media platforms may affect the way renters tend to search for housing.

[01.03.30] Major Talking Points with Customers – Hannah shares the three most asked questions she has to answer frequently.

[01.06.59] Customer Loyalty – Tips & tricks Hannah uses at their firm to maintain their customer loyalty.

[01.11.12] Content – How to focus on creating content for listings in a way that appeals to people based on their needs.

[01.19.39] Matchmaking – Trend in the way consumers find listings and how marketers can improve their strategies to match consumer behavior.

Welcome back to episode #143 of Digible Dudes with David Staley, Careena Daly and Nicole Staley!

Ever feel you’re shackled to a strategy that’s just not working? Tired of depending on ILS? In our latest episode, Careena and Nicole share their journey in breaking free from the limitations of ILS.

We’ll take a deep look into the complexities of budgeting that guided their bold transition from ILS to direct marketing. All while tackling the resistance from ILS loyalists and their methods of addressing their concerns.

The second part of our discussion explores the art and science of persuasion. How do you convince seasoned business owners and marketing teams to abandon their dependence on ILSs?

They highlight the role of seasonality in decision making, the steep learning curve for implementing new strategies, and the significance of flexibility in marketing budgets.

Prepare to step into the shoes of Careena and Nicole as they recount their experiences with contract negotiations. They provide a firsthand account of the struggle to negotiate ILS contracts and emphasize the benefits of flexibility in website contracts.

By checking out this podcast, you’ll be ready to face change head-on, armed with tips, tactics, and insights that you can apply to your own business ventures.

If you find this episode helpful, please leave a 5-star rating on Spotify and a review on Apple Podcasts.

Digible: https://digible.com/

Fiona: https://www.myfiona.com//

Leave a Spotify Review: https://spoti.fi/3LfoEdU

Leave an Apple Review: https://apple.co/3AA2zRj

(00:00) Preview

(00:52) ILS Independence overview

(03:05) How to walk people through ILS Independence

(06:00) Alternative strategies to ILS

(10:00) Biggest challenges when overcoming ILS

(12:45) Biggest battle when educating business owners

(18:00) Flexibility in pricing and leasing

(22:40) Building relationships with clients and reps

(25:30) Advice to your younger self with ILS

(31:40) Advice to change your ILS budget

Welcome back to the Digible Dudes podcast. In today’s episode, David and Reid are here to talk about another interesting topic. Today’s episode is about what David and Reid learned from a book they read together: Seven Powers - The Foundations of Business Strategy by Hamilton Helmer. In the book, the author reviews seven things that drive company value, and in today’s episode, Reid & David dives into one of the most important of the seven: branding.

Getting into the conversation, David and Reid talk about the seven powers of a company mentioned in the book and how to implement it in your company. Then David shares what branding is along with some examples of successful branding, including an interesting story of how Coca-Cola impressed the world with its excellent branding strategies.

In the next part of the episode, Reid shares his thoughts on the brands that have the branding power in the multifamily industry and why the industry has a lot of room for improvement in terms of branding power. Then, Reid shares his thoughts on popular tech companies such as Facebook, Google, TikTok, and Spotify and how the branding power of these companies penetrate the vertices in the multifamily industry.

Further down to the episode, both David and Reid share their thoughts on the rule thumb in branding: having a specific strategy for launching brands. Reid & David talk about how companies like Apple and Tesla use that kind of specific strategies for launching their brands.

In the next section, Reid shares his thoughts on the innovation of brands and the risk that comes with innovation. Further down in the episode, Reid shares his thoughts on how branding strategies relate to clients what you have to do to build a brand along with a community around it. In the last part of the episode, Reid and David share their thoughts on the trust you must build between the brand and the buyer and how the value of transparency becomes a big advantage for a brand.

[06.13] Seven Powers - Seven powers and how those powers connect with the multifamily apartment industry.

[17.09] Branding - What is branding, and why every company should have a properly planned branding strategy.

[20.18] Quality of Branding in the Apartment Industry – How current players in the apartment industry are performing in terms of branding and how they could improve their branding efforts.

[25.51] Tech Behemoths - How big companies such as Google, Facebook, TikTok, and Spotify use branding for better outcomes.

[31.04] Rule of Thumb – The value of having a specific branding strategy.

[49.59] The Innovation of Brands – How innovation comes into play for branding and the risks involved in it.

[56.30] Diversifying - Things to consider when you start to diversify your product or brand.

[01:01.43] Mega Brands – How Companies like Apple and Tesla have strategized their branding.

[01:07.01] Brands and Clients – How branding relates to your clients.

[01:17.35] Building Trust - The importance of having transparency between the brand and the buyer and how to build a trustworthy brand.

In this episode, we sit down with Mike Whaling, President and Founder of 30 Lines, to explore how multifamily property managers can transform their marketing strategies with data-driven automation and centralized systems.

Mike shares insights on how 30 Lines is helping multifamily businesses scale their marketing efforts by leveraging cutting-edge technology and data to streamline processes, improve lead generation, and drive operational efficiency. 

Key Topics & Highlights:

• Learn how multifamily marketers can use centralized systems to reduce marketing costs and drive better results across properties.
• Discover the role of automation in improving the efficiency of leasing and marketing teams.
• Explore how data-driven decision-making can enhance property management operations and tenant retention.
• Understand why the multifamily industry has been slow to adopt self-serve marketing tools and how to overcome these challenges.

Get insights into the future of AI, automation, and centralized marketing in real estate.

Discover how property managers can optimize their marketing funnel, enhance the resident experience, and use automation to stay ahead in a competitive market.

Tune in to find out how Mike Whaling and 30 Lines are transforming the future of multifamily marketing with innovative strategies that help property managers save time, increase profitability, and build stronger relationships with their tenants.

Digible:⁠ ⁠⁠⁠https://digible.com/⁠⁠⁠⁠

Fiona: ⁠https://www.myfiona.com/

Leave a Spotify Review: ⁠⁠⁠https://spoti.fi/3LfoEdU⁠⁠⁠

Leave an Apple Review: ⁠⁠⁠https://apple.co/3AA2zRj⁠⁠

(00:00) Preview and Intro

(00:38) Mike’s Background and 30 Lines

(02:29) Real Estate Marketing and Outsourcing Trends

(05:30) Evolution of Staffing and Data-Driven Solutions

(08:20) The Role of Centralization in Real Estate

(12:17) Property Location and Remote Work Influence

(16:01) Automating Property Management Workflows with AI

(19:26) Streamlining Operations with Automation and AI

(25:46) Enhancing Resident Experience with Centralization and Automation

(29:41) Time to Outcome: Measuring Success in Real Estate Automation

(33:45) Automation Opportunities in Multifamily Real Estate

(36:01) Adding a Data Layer to Unlock Revenue in Real Estate

Welcome back to the Digible Dudes podcast. Today we have a bonus episode, where we review the key events of the former year 2020 and what we can learn from the experience of going through one of the most challenging years in the last few decades.

Starting the conversation, Reid reviews the key events that happened in the past year along with what the past year was like for Digible in terms of growth, performance, and expansion. Then David & Reid talks about the experience of going through 2020 and some of the memorable events of the year and how those events affected the country in general as well as the industry.

Wrapping up the conversation, Reid talks about how Digible was able to survive the misfortunes, including COVID 19, and how they stood up strong as always.

[01.58] Recap of 2020 - The key events that happened in the last year, including social, economic, and political events.

[03:12] 2020 for Digible – How Digible grew in the year 2020, what they did to expand the brand, and how they adapted to the new conditions in the markets.

Welcome back to the Digible Dudes podcast. We have another interesting episode this week, and our guest today is Michaela Derenne, Partner Success Manager at Engrain, a computer software in property touring and map visualization technology. We discuss how to support new tech partners to use their technology. Throughout the episode, we explore Michaela’s background, what Engrain is, supporting businesses, various business models, what’s outside of apartment living, ESG innovations, and more.

Starting the conversation, Michaela dives into her background where she started her career as a marketing manager for her dad, how she got into the real estate industry after school, how she joined Engrain as a partner success manager, and also what services Engrain provides its customers.

An ‘economic moat’ is the capability of a company to keep a competitive edge over its rivals to safeguard its long-term earnings. Michaela dives into what kind of defense mechanisms they hope to use against long-term business competitions for Engrain.

In the next phase of the conversation, Michaela shares what she likes about Engrain saying that it’s their mission to help businesses, to provide a better experience for their partners, and using client experiences to provide more value to them and be good at what they do. Wrapping up the conversation, Michaela dives into the industry’s heartaches from her point of view.

[08.02] Background – Michaela dives into her background, her position at Engrain, and the services Engrain provides its customers.

[12.59] Engrain – Michaela shares Engrains’ story, which was started as a marketing agency.

[18.17] Success – With 4.3 million units mapped with partnership programs and building out the ecosystem, Engrain is growing busy day by day. Michaela dives into what they are expecting for Engrain in the future and how they want to build a technology that is easy for customers to use.

[23.03] Scalability – Michaela shares how long it normally takes to deliver the unit map and sitemap to the partners.

[30.11] Moat for Engrain – Michaela talks about the defensive features they hope to use in terms of business competitors in the field.

[36.45] Helping businesses – According to Michaela, Engrain wants to add value to the multifamily industry at large and help their clients to have a better self-guided tour experience.

[43.37] Business model – Michaela dives into how they are operating their business model and revenue in Engrain.

[55.31] Descriptions - Michaela dives into providing data on their unit map platform.

[57.00] Outside of apartment living – Michaela shares what kind of map platforms they are going to start on other than apartment living.

[01.00.18] Heartache – Watching the industry shift away from floorplan search and changes with centralized leasing are the heartaches, according to Michaela.

[01.06.22] ESG Innovations – ESG investing focuses on investing that favors the best environmental, social, and governance outcomes or aspects.

Resources

www.linkedin.com/in/michaeladerenne

twitter.com/mderenne

mdream@engrained.com

www.linkedin.com/company/engrain

engrain.com

Welcome back to the Digible Dudes Podcast. Today we have a special guest, Ryan Cohn. Ryan is an associate director for the multi-family capital markets team at Newmark Knight Frank. In 2019, his team of 12 brokers was able to sell over $2.16 billion worth of inventory.

Ryan starts the conversation explaining his background, why he chose his career, and what life is like as a broker. He gets into how he set himself apart from a real estate agent and why he prefers commercial real estate over residential work.

In the next part of the episode, we shift our focus into marketing. Ryan talks about how operators and owners are afraid of sharing their plans with property managers and other stakeholders. Ryan explains why building trust and confidence is the way to achieve better outcomes.

In the next section, Ryan talks about the usage of data technology in the brokerage arena. Ryan talks about the way data and technology were utilized before and after the age of the internet, and what the future may hold for the real estate industry in terms of data analysis and technology.

Toward the episode, Ryan talks about the COVID hit this year and how it impacted the real estate arena. He talks about how the buyer pool and the seller pool has gotten much smaller due to the impact of the pandemic and the new conditions people had to adapt to. Ryan shares the measures they used to respond to these new changes in Denver and what you can do to minimize the impact of COVID. Wrapping up the session, Ryan shares some interesting observations they’ve seen throughout the year related to the volume of deals.

[06:40] Ryan’s Background -  Ryan talks about what life is like as a broker and the achievements of his team.

[19.30] Investor and Property Type – Ryan shares his experience about how the relationship between investor and the property type works.

[25.38] Growing as a Multi-family Owner – What it takes to build a strong portfolio as a multi-family owner and how to gain new acquisitions without disposing of previous ones.

[30.18] Risks and Opportunities – Being prepared for risks, working through the uncertainty, and connecting with specialists to take advantage of expert opinions and strategies.

[43.20] Building Trust -  Ryan shares his wisdom on how why it’s important for owners and operators to share their plans with relevant stakeholders and how sharing information helps you build trust and confidence.

[48.20] Utilizing Data & Technology – How the utilization of data and technology contributes to the brokering arena and what the future will hold in terms of technology. Ryan also dives into how automation may affect the role of a broker in the future.

[1:04:48] Impact of COVID – How the COVID-19 pandemic affected the industry and how operators and owners can prepare for the near future.

[1:13:38] Recent Trends – Ryan shares his take on new industry trends related to different market segments.

[1:26:52] Volume of Deals – Ryan shares how the volume of deals varied during the year compared to the last year.

Welcome back to the Digible Dudes Podcast. In this episode, we chat with the one and only, Janet Rosseth. Janet is the Founder & CMO of Cadence Marketing Solutions, a firm based in Minneapolis that focuses on pacing strategies to help multifamily owners, operators, and developers achieve continued marketing growth. Throughout the interview, we dive into several areas of real estate marketing, including what it takes to build a marketing firm, new developments in prop-tech, staffing, and more.

Janet’s career packs decades worth of experience in real estate marketing. We start today’s conversation with Janet’s journey and the process of developing her firm, Cadence Marketing Solutions. We dive deep into some of the lessons Janet learned from building her firm and her future vision for her company.

Hiring the right people and making the right decisions on what to outsource versus what to keep in-house are some of the most crucial parts of a new company. We asked Janet about what her preferences would be for a new firm in terms of hiring and outsourcing. Moving on to prop-tech, Janet shares her thoughts on the longevity of prop-tech initiatives, integrations between different platforms, and her perspective on the most overvalued and undervalued prop-tech platforms.

Another key point we touch on is on-site staffing in the real estate space. Janet dives into some of the things the industry should change about staffing, utilization of AI lease agents, and what people typically expect from staff. Wrapping up the episode, Janet talks about how the utilization of data science could benefit the industry.

[04:26] Janet’s Story – We start the conversation with a brief look at Janet’s career in marketing and the path that led her to start Cadence Marketing Solutions.

[12:16] Growth – We dive into what it was like to start Cadence Marketing Solutions and grow it into the successful venture it is today and the future vision of the firm.

[20:29] Mentorship – Janet shares with us how her firm offers mentorship-based initiatives to folks who want to get up to speed on the industry & marketing.

[24:41] Building a Team – Janet talks about the process of building a firm from one person to a team of 18 people.

[29:01] Outsourcing & Hiring – Janet shares her thoughts on what would be the ideal first hires for a new management company and some of the things to outsource in the beginning.

[37:56] Longevity of Prop-tech - Janet shares her take on the typical lifespan of the newcomers that pop up in the pro-tech space.

[44:51] Integrations – We talk about the possibility of integrating different platforms together to determine the utilization and the effectiveness of the money spent on building features.

[49:55] Value of Prop-tech – Janet shares her thoughts on the most undervalued and overvalued players in the prop-tech space.

[52:06] On-site Teams – The importance of on-site teams and Janet’s perspective on how on-site teams should evolve.

[56:21] AI leasing Agents – Janet talks about the value AI leasing agents when it comes to dealing with one-off questions from customers.

[1:00:33] Staffing – Janet dives into what people usually look for in terms of support from staff in properties.

[0:07:02] Data Science – How the marketing space could use data science more in the future.

In this episode, the Digible Dudes are joined by Ben Witten (Placer.ai) and Matthew Kilmurry (ApartmentGeofencing.com) to dive deep into the role of data analytics and geofencing in the real estate industry.

Ben & Matthew brings extensive knowledge on leveraging mobile location data to optimize site selection and marketing strategies, offering actionable insights for developers, investors, and property managers.

Key Topics & Highlights:

• Data-Driven Decision Making: Discover how analyzing anonymized location data can inform smarter investments and developments by understanding renter preferences and demographic trends.

• Geofencing for Targeted Marketing: Learn about the power of geofencing in creating precise marketing campaigns that resonate with your target audience and provide faster ROI.

• Privacy and Compliance in Data Collection: Explore the importance of adhering to stringent privacy laws like CCPA and GDPR while collecting and utilizing location data.

• Challenges in Real Estate Marketing: Gain insights into the common challenges faced by developers and property managers when integrating data into their decision-making processes.

• Maximizing Property Visibility: Understand the critical role of location and traffic data in boosting property visibility and performance, with real-world examples.

• Balancing Instinct with Data: Ben and Matthew discuss the integration of traditional real estate expertise with modern data analytics to enhance decision-making.

Join us for a compelling conversation on how data is reshaping the future of real estate, providing you with the tools and strategies needed to stay ahead in a competitive market.

Whether you’re a developer, investor, or property manager, this episode offers valuable insights to elevate your approach to real estate and marketing.

Digible:⁠ ⁠⁠https://digible.com/⁠⁠⁠

Fiona: ⁠⁠⁠https://www.myfiona.com/⁠⁠⁠

Leave a Spotify Review: ⁠⁠⁠https://spoti.fi/3LfoEdU⁠⁠⁠

Leave an Apple Review: ⁠⁠⁠https://apple.co/3AA2zRj⁠⁠

In this episode of the Digible Dudes podcast, we sit down with Devin Lusk, Director of Marketing at American Landmark, and Ashley Fenlon, VP of Marketing and Customer Experience at Mission Rock Residential, to explore how short-form video is disrupting multifamily property marketing.

Devin and Ashley share their strategies for leveraging video content to enhance community engagement, drive resident retention, and maximize marketing ROI.

We dive deep into the practicalities of creating impactful video content on any budget, from $0 to $15,000, and discuss how multifamily marketers can stay competitive in an increasingly digital landscape.

Key Topics & Highlights:

• Discover how multifamily properties can use short-form video to attract and retain residents, creating a vibrant and connected community.

• Learn how to demonstrate the value of video content to stakeholders and shift traditional KPIs to reflect the impact of social media and video marketing.

• Explore creative ways to produce engaging video content, whether you’re working with a small budget or have the resources to go all out.

• Understand the importance of authenticity in video marketing and how it contributes to higher renewal rates and resident satisfaction.

• Devin and Ashley offer insights on how to adapt your marketing strategy to meet the expectations of today’s tech-savvy renters.

Join us as we uncover actionable insights and strategies to elevate your multifamily property marketing with the power of short-form video.

Digible:⁠ ⁠⁠⁠https://digible.com/⁠⁠⁠⁠

Fiona: ⁠https://www.myfiona.com/

Leave a Spotify Review: ⁠⁠⁠https://spoti.fi/3LfoEdU⁠⁠⁠

Leave an Apple Review: ⁠⁠⁠https://apple.co/3AA2zRj⁠⁠

(00:00) Preview and Introduction 

(02:02) Budgeting for Video Content

(06:42) Building Community Through Video Content

(08:52) Professional vs. User-Generated Content Strategies

(12:03) The Impact of Short-Form Video on Retention and Conversion

(14:45) Distribution Strategies: Social Media vs. Websites

(16:17) The Role of User-Generated Content in Building Trust

(20:17) Creating Content that Resonates with Gen Z Renters

(24:33) The Future of Multifamily Marketing

In this episode, Zach Sloan, Co-Founder of Rengrata, and Allison Nesbitt, VP of National Sales and Strategic Initiatives at Zumper, delve into the evolving world of apartment leasing powered by AI and social proof.

Explore the innovative integration of resident reviews and how leveraging AI enhances user engagement. Zach and Allison provide a comprehensive look at how technology is transforming the rental experience.

Join us as we uncover the strategies and technological advancements reshaping the real estate industry, creating urgency, and building trust among potential renters.

Key Highlights & Takeaways:

- The Power of Social Proof: Discover how social proof influences leasing decisions and creates a sense of urgency among prospective renters.

- AI-Driven Engagement: Learn about Rentgrata’s new AI model, Ari, and how it surfaces relevant resident insights to prospects, making informed leasing decisions easier.

- Privacy and Trust: Understand the importance of privacy in resident-prospect interactions and how Rentgrata ensures secure, anonymous communications.

- Boosting Conversions with Social Proof: Gain insights into how integrating real-time resident feedback on Zumper listings enhances user experience and drives higher conversion rates.

- Building Community: Explore strategies for fostering a sense of community among residents, improving retention, and creating a more connected living environment.

Subscribe to our channel for more episodes like this, and join the conversation by sharing your thoughts on the future of apartment leasing and the impact of AI and social proof in the real estate industry.

Digible: ⁠https://digible.com/⁠

Fiona: ⁠https://www.myfiona.com/⁠

Leave a Spotify Review: ⁠https://spoti.fi/3LfoEdU⁠

Leave an Apple Review: ⁠https://apple.co/3AA2zRj⁠

It’s been six years! This April marks the six-year anniversary of Digible. This episode features David, Digible's President and Co-Founder, Nicole Staley, Chief Experience Officer, and Reid Wicoff, CEO. Throughout the conversation, we talk about coming up with a name for the podcast six years ago, challenges along the way, operational changes, protecting company culture, and what we're excited about for the next years to come.

Startups aren’t easy. You don’t know what challenges you have to overcome when you're at the beginning of them. But the ups and downs you overcome will make your efforts worth it at the end of the day. Reid begins the conversation by reflecting on his startup experience at Digible and why he would go through the challenges knowing or unknowingly.

Company culture is the shared values, beliefs, and behaviors that shape a company’s employees and management to interact and perform business. Intrinsic motivation has a huge impact on culture. Reid discusses the importance of maintaining intrinsic motivation in the workplace to protect the culture, as well as what happens when motivation fades.

We all like to think about the future. We are curious and sometimes scared of what the future might bring. Wrapping up this week’s conversation, David, Reid, and Nicole share what they are most excited about for the next six years at Digible.

Digible: ⁠https://digible.com/⁠

Fiona: ⁠https://www.myfiona.com//⁠

Leave a Spotify Review: ⁠https://spoti.fi/3LfoEdU⁠

Leave an Apple Review: ⁠https://apple.co/3AA2zRj⁠

 (01:26) Naming – Starting the conversation, we talk about how we came up with the name ‘The Digible Dudes’ for the podcast six years ago.

(08:33) Challenges along the way – Reid shares his idea about facing new challenges through the years at Digible and how he feels about it looking back now.

(16:27) Operational change – David and Reid talk about how their focus shifted from technical things to things like building a great company culture and putting systems in place.

(26:30) Protecting culture – David shares his concern for maintaining intrinsic motivation among the employees at Digible to protect the company culture for another four to five years.

(37:41) Looking forward to – We talk about what we are looking forward to achieving in the next five years at Digible.

(44:14) Learning – We go over what we've learned the most in our six years at Digible.

(49:13) Next six years – We share what we are most excited about for the next six years at Digible.

(55:16) Pre-Digible self – Wrapping up today’s conversation, we talk about the values we wish to add to Digible in our pre-Digible self.

Resources

Connect with David, Reid, and Nicole

LinkedIn - linkedin.com/in/davidwstaley/

                  linkedin.com/in/rwicoff/

                  linkedin.com/in/nicole-brennan/

Welcome back to the Digible Dudes podcast. This week, we’re back with some fascinating findings of another case study conducted at Digible. It’s a widely accepted concept that a multi-platform approach can significantly improve conversions and ROI. However, the Digible team wanted to get some solid numbers to measure this impact. So the team conducted a study using more than 500 properties. David Staley, Reid Wicoff, Adam Walters, and Nicole Staley are in the studio today to talk about how a multi-platform marketing approach can improve ROI in real estate marketing.

We start the conversation with what influenced the team to conduct this case study and what they hoped to find out from it. Adam shares some of the most important results of the study and performance metrics that demonstrated how big of an impact a multi-platform approach can generate. Here are some if the things found in the study:

· In properties that ran SEO along with Paid search, their paid search conversion rates increased by 32.09%, and website conversion rates in Google Analytics increased by 371.42%.

· By adding a Display campaign to paid search and social efforts, Total Media Cost Per Website Lead in Google Analytics decreased by 75.79%, and Website Conversion Rates in Google Analytics increased by 158.09%.

In the next part of the episode, we talk about how the industry typically behaves. Nicole shares some of the reasons why many marketers typically start with a search campaign, add more platforms but, at some point, and the role attribution plays in this. Another area we focus on today is programmatic advertising. We talk about how it works and the performance metrics that show its impact.

It’s important for a savvy marketer to know when to go for a multi-platform approach. Reid shares his thoughts on what to consider when deciding that. Towards the end of the episode, we explore How reputation, reviews, and ratings make an impact on the decision-making process of potential customers, ultimately impacting the conversions.

[01:42] Background – Nicole shares the motive behind this case study and the questions they were trying to answer with this case study.

[03:23] Findings – Adam shares the key findings of the study related to performance metrics and behaviors of website visitors.

[06:30] SEO – Reid shares his thoughts on how SEO optimizations on a website can dramatically affect the performance of conversions.

[10:16] Industry Behavior – Nicole talks about why many clients typically start their campaigns with search campaigns, later add more platforms, and eventually defaults to search.

[11:36] Programmatic Advertising – David and Nicole talk about programmatic advertising and how the numbers stack up in terms of performance and cost savings by utilizing programmatic advertising.

[16:31] When to Switch – Reid talks about some of the things marketers should consider when deciding whether taking a multi-platform approach is the right choice.

[20:19] Working with Clients – Nicole shares her thoughts on how they’re collaborating with clients to get started on multi-platform marketing approaches.

[24:48] What’s Next – David talks about some of the studies his team has been doing and what questions their research may answer in the future.

[27:29] Reputation – Reid and David talk about how reputation and ratings come into play when it comes to conversions and building trust about the brand.

Resources:

The Impacts of a Multi-Platform Marketing Approach:
digible.com/digible-blog/2021/6/30/the-impacts-of-a-multi-platform-marketing-approach

The three Digible Founders get together to hear Reid's Poetic Tribute to 2019.  The episode begins with Reid's performance of the poem, and then Reid surprises David & Nicole with best of questions for 2019.

This week on the Digible Dudes podcast, we’re diving into some of the metrics, strategies, and trends in social media marketing for the multi-family housing industry. Joining us on the show are Eddie Fitzgerald, Social Media Analyst at Digible, and Erica Hanger, Senior Content Strategist at Digible.

[03:18] Organic Social – Eddie starts the conversation with a brief review of his work in organic social and the benefits of having a consistent social media presence.

[06:12] ROI – Means of measuring the impact of organic social and estimating return on investment.

[11:26] Engagement – Trends and ways residents engage with properties on social media and how that engagement can be used to improve marketing efforts.

[16:37] Engagement During COVID – How the engagement rates changed due to the pandemic and its ripple effects.

[22:23] New Developments – Some of the new developments in social media platforms and how emerging new platforms may change the definition of social media.

[35:18] Future of Social Media – The direction social media is headed and some emerging trends and features that could be further expanded in the future.

[46:26] Eddie’s Best Memories – Eddie is leaving Digible and will be moving back east to be with his family in a couple of weeks. Eddie shares some of his best memories with Digible and his future plans.

We’re back with another Digible Snack episode where we have David,  Megan, and Adam talking about how effective would it be to use neighborhood-related keywords in your paid search campaigns. Megan is the digital strategy lead for the paid media department and Adam is the director of paid media at Digible. Throughout this short episode, our guests share their wisdom on numerous things marketers need to know about using neighborhood-related keywords in their paid search campaigns.

[01:08] Case Studies – Reid and Nicole talk about the case studies they conducted and why they chose these topics.

[02:09] Keywords and Neighborhoods – Nicole shares some statistics that reflect the behavior of keywords related to certain areas and what marketers should keep in mind about it.

[03:50] Client Data – How the data from clients about how they research neighborhoods for relocating relates to marketers.

[05:41] Micro Improvements – Why even small improvements in the performance of search campaigns significantly matter.

[07:01] Big Market – Why you should pay attention to sub-market keywords when you’re focusing on a big city and how it might improve the performance of your marketing efforts.

[07:36] Neighboring Neighborhoods – What you should consider when you’re thinking about targeting nearby areas to your main territory of interest.

Every generation has its own unique perspectives and behaviors that define how they interact with society. Since these unique traits also affect their purchase decisions, it’s crucial for businesses to keep in touch with new generations and consumer behavior. Generation Z has been entering the workforce in recent years and we’re already seeing trends in the market that reflect the unique traits of this generation. So we dedicated today’s episode of the Digible Dudes to diving deep into the preferences of Gen-Zers. Joining us today is Arden Murphy, an Account Coordinator at Digible, and Rose Finnigan, Paid Media Strategist at Digible. Throughout the episode, Rose and Arden share with us some fascinating research and data along with Gen-Zers interests and how marketers can improve their efforts to appeal to the new generation.

Starting the conversation, we talk about what defines Generation Z and some of the unique behaviors that set them apart from previous generations. One of the first key things we dive into is the Gen-Z approach to interpreting online reviews. We talk about their attitude towards the trustworthiness of reviews, how they find information about the reputation of a property, and the way they approach giving reviews to businesses.

Smart features are more important to Gen-Zers compared to previous generations. We discuss the reasons behind this tendency and how property owners and operators cab improve features to attract Gen-Z renters. Gen-Zers are also more responsive to social issues and tend to choose brands that align with their values. We dive into how brands can change their ways to align more with the values of their customers.

We discuss what amenities Gen-Zers are commonly looking for when choosing a place to live and some of the dealbreakers that could lead Gen-Zers away from properties. Wrapping up the discussion, we talk about how the culture and community affect the decision-making of Gen-Zers, what online resources they use to look for properties, and how marketers can give a better web experience for Gen-Z visitors.

[09:10] Getting to Know Rose and Arden – We start the conversation with how our two guests started their careers at Digible and the work they’re doing.

[11:40] Gen-Z – Who are Gen-Z, how they’re different from previous generations, and why that’s important to marketers.

[14:40] Online Reviews – The attitude of the Gen-Z towards the trustworthiness of online reviews and their approach to leaving reviews.

[19:00] Non-Agent Tours – Rose and Arden share their thoughts on why the majority of Gen-Zers prefer non-agent tours over in-person tours.

[23:30] Smart Features – Why the availability of smart features such as smart thermostats and appliances that are connected to mobile apps are more important to Gen-Zers than other generations.

[27:00] Social and Cultural Differences – The differences that Gen-Zers are introducing to the society in terms of being conscious about social issues, diversity, and inclusion, and some hot takes from Rose and Arden about modern advertising.

[34:20] Trust in Content – The attitude of Gen-Z towards the quality of news they see on media, the content they see on social media, and adverts they’re being exposed to.

[37:40] Amenities – The importance of amenities for Gen-Zers and how property managers could improve their properties in a way that appeals to Gen-Zers.

[40:06] Deal-breakers – We asked Rose and Arden what are the things in an apartment that make them instantly reject a property.

[57:15] Websites – What measures marketers can take to make websites more informative and appealing to Gen-Z visitors.

Welcome to episode #142 of The Digible Dudes podcast, hosted by David Staley and Reid Wicoff. In this episode, we have the pleasure of welcoming Chris Hood, the industry marketing team leader at Apartments.com. Prepare to gain insights into renter demand and behavior, as well as a comprehensive understanding of the current state of the multifamily market.

Chris Hood delves into the findings of a survey conducted with 37,000 renters. Through this survey, we uncover valuable insights into renter sentiment, behavior, and their plans for the next six months. Brace yourself for a thorough analysis into the implications of the 7% drop in renter demand and how this affects properties. Discover how this wealth of data can empower sales teams and inform strategic product development.

Together, we explore the exciting opportunities that digital strategies bring to the multifamily industry. With Chris as our guide, we speculate on potential shifts in product development and discuss the impact of AI chatbots on the market.

If you find this episode helpful, please leave a 5-star rating on Spotify and a review on Apple Podcasts.

Digible: https://digible.com/

Fiona: https://www.myfiona.com//

Leave a Spotify Review: https://spoti.fi/3LfoEdU

Leave an Apple Review: https://apple.co/3AA2zRj

(00:00) Preview

(00:55) Chris Hood's survey and analysis

(02:48) Co-Star and economic data

(05:43) The importance of speed & control

(08:30) The user behaviour changes on portals

(10:09) The trend in multifamily product development

(12:43) Can we trust AI chatbots in multifamily?

(14:34) The combination of automation & personalisation

(17:50) Which segment did the survey focus on?

Apartment Marketers play a pivotal role in helping to acquire new properties from ownership groups and investors.  As with most industries, the competition is fierce and the stakes are high.  The Digible Dudes would like to pull the curtain back on what these presentations entail from start to finish, best practices, worst practices, and most memorable moments along the acquisition trail.

Today's episode is all about the past, present, and future in marketing with different ownership groups. To discuss this topic, we have a special guest, Joya Pavesi. Joya is the Vice President of marketing & strategy at Rivergate KW Residential, a startup company in the property marketing industry. She is also one of our clients here at Digible Inc.

We start the episode, chatting about the changes in business and marketing. We ask Joya how residential companies such as Rivergate get in contact with their potential client base and how long they work on projects with a client. We also talk about at what point during a project, it's best to reach out to a residential marketing company for consultation and help.

Joya shares with us what made clients stick with their company. She also talks on Budgeting and how they discuss with their clients to come up with an agreed-upon budget. Afterward, we chat about how the company, Rivergate RW Residential has changed its marketing strategy over the years and how they adapted their services due to COVID-19

We then go on to discuss how the development and influence of technology have changed the field of marketing in most areas from the construction to the finished product. We also chat about whether, compared to five years ago, clients are more informed and involved in project marketing and management.

At the end of this episode, we discuss how, at present, we dive into more and more digital marketing tools than local marketing to reach potential customers and its cost-effectiveness. Further, we also touch on fair housing and the change in the expectations of our clients.

[0:36] Joya's Background - A brief history of Rivergate KW Residential

[8:09] Finding Leads - How residential companies get in touch with potential clients.

[15:59] Residential Marketing - How we help our clients make their targeted advertising more effective.

[27:32] Industry Trends – The way that the development of technology improved the digital marketing industry.

[32:02] Adapting to the New Reality - How you can fine-tune your marketing strategies to perform better with the effects of COVID-19

[42:57] Budgeting – How to align your marketing strategies with the client's budget.

[48:09] Interacting with Clients – How to get your clients involved in the marketing process effectively.

[56:33] Fair Housing - Complaints, Lawsuits, and their responsibility as a property management company.

In this episode, we sit down with Christy and Brian from TheGuarantors to unravel their game-changing solutions shaking up the multifamily housing world.

Get ready to dive into how TheGuarantors are breaking the mold in the rental market by easing the path to rental agreements and making housing more accessible.

Christy and Brian discuss tenant struggles, TheGuarantors' innovative business model, and the economic forces fueling their rapid rise.

Join us on this wild ride as we explore the cutting-edge strategies and tech innovations revolutionizing the real estate industry.

Key Highlights & Takeaways:

• Reinventing Rental: Meet The Guarantors, the trailblazers redefining the rules of the rental game.
• Market Need & Tenant Struggles: Discover why traditional rental systems fail and how The Guarantors are stepping up to fill the void.
• Closing the Gap: Uncover how The Guarantors bridge the chasm between renters and landlords, making it possible for more people to score a lease.
• Economic Drivers: Dive into the economic dynamics that are propelling The Guarantors’ growth and transforming the rental landscape.
• Target Market Mastery: Insights into their savvy approach to market penetration and the push towards self-sufficient services.
• Navigating Challenges: Peek behind the curtain to see the hurdles they face and the bold strategies they're deploying to lead the industry.

Digible: ⁠https://digible.com/⁠ Fiona: ⁠https://www.myfiona.com/⁠ Leave a Spotify Review: ⁠https://spoti.fi/3LfoEdU⁠ Leave an Apple Review: ⁠https://apple.co/3AA2zRj⁠

Fiona Forward is an employee community volunteer and engagement initiative led by Digible. From its inception in 2018 and throughout its tenure, the program has contributed to improving the greater Denver community in numerous ways. In today’s episode, we’re having a conversation with Abby Glaessner, Senior Paid Media Strategist at Digible, who spearheads the Fiona Forward initiative. Throughout the episode, we dive into the idea, inspiration, and impact of Fiona Forward, and the future vision of Fiona Forward.

Abby shares her thoughts on the vision of Fiona Forward, the impact in the Denver community, and why it’s a valuable part of the Digible culture. Reid weighs in with his memories of the inception of the program and the story behind the name. We give a little sneak peek of Fiona Forward throughout the year and what's in store for 2022.

2021 was a year of great success for Fiona Forward. Abby dives deep into some of the volunteer work that was carried out under the initiative. Last year, Fiona Forward had the opportunity to partner with Food for Thought Denver, an organization that focuses on eliminating weekend hunger for children in the Denver Metro Area. Abby gets into the details of how that partnership went and the impact it made on the local community.

Initiatives like this are mutually beneficial to the local communities as well as the businesses themselves. On the one hand, these programs contribute to improving the quality of life in the local communities. On the other hand, these programs help businesses build a better culture, improve their reputation and connect better with the greater community.

[03:08] Getting to Know Fiona Forward – What Fiona Forward is why it’s important to Digible, the impact on the local community, and the story behind the name of the program.

[06:30] Inspiration – Reid reflects on the inspiration for the idea behind Fiona Forward.

[10:36] 2022 Plans – Abby shares 2022 plans for Fiona Forward and what the priorities and goals will be in this year.

[15:41] Volunteering – Abby gets into the details of some of the volunteer work they’ve been doing under the Fiona Forward initiative.

[19:18] Food for Thought – We dive into the work the Digible team has been doing with the volunteer organization, Food for Thought Denver.

[24:00] Future Vision – Reid shares his thoughts on the future vision for Fiona Forward as well as some of the new areas Fiona Forward could expand into.

[30:00] Helping Crisis Situations – We dive into how the contributions of volunteers and donations could immensely help communities recovers from crises, such as natural disasters.

[34:45] Benefits for Companies – Reid shares his take on potential benefits that businesses could get from creating a volunteer initiative.

[40:58] New Generations – We dive into how new generations are becoming increasingly more interested in volunteer work and how businesses can develop a better culture that appeals to newer generations with volunteer initiatives.

The holiday season is almost here. We are back with our last episode before the holiday season this year. In this week's episode, we are joined by Allysa Whitebird, Senior Account Manager, and Eliot Meade; Senior Paid Media Strategist at Digible, to talk about the 2022 holiday season. Throughout the conversation, we dive into changes with paid media initiatives, follow-ups, channels, geo-fencing, google business profiles, organic social, and more.

Starting the conversation, we dive into how paid media changes in the last two months of the year. Eliot shares how they are changing their paid media strategies in the holiday season to maximize their spending during the competitive holiday season.

Creating a virtual geographic boundary using GPS or RFID technology triggers the software when a mobile device enters or exits a specific area, called geo-fencing. The most common use of geo-fencing is for location-based marketing and other location experiences. We dive into how Digible will try geo-fencing for the first time as a test in the coming holiday season.

Wrapping up the conversation, Eliot, Allysa, and David talk about their favorite toys when they were little.

Digible: ⁠https://digible.com/⁠

Fiona: ⁠https://www.myfiona.com//⁠

Leave a Spotify Review: ⁠https://spoti.fi/3LfoEdU⁠

Leave an Apple Review: ⁠https://apple.co/3AA2zRj⁠

[01.34] Changes with Paid Media – Starting the conversation, Eliot dives into the changes their paid media is going into for the holiday season.

[07.51] Follow-ups – Eliot dives into the importance of follow-ups like email campaigns to get in touch with customers.

[10.08] Channels – Allysa shares how their strategies change with social media and channels like TikTok and Spotify.

[13.24] Geo-fencing – We dive into geo-fencing and how Digible will try geofencing during the holidays.

[18.34] Fence types – Eliot shares her attitude on the importance of being creative when geo-fencing.

[22.38] Creativity – Eliot dives into how people can be creative in marketing.

[26.11] Google business profile – We dive into the importance of updating the google business profile and better user experience.

[29.45] Organic social – Eliot dives into the importance of shifting strategy to post more current updates about residents in organic social.

[32.34] Staying in the middle – It's essential to be aware of religious and festive events during the holiday season.

[35.49] Hot toy – Allysa, Eliot, and David share what kind of hot toys they had when they were little.Resources

https://www.linkedin.com/in/eliot-meade-747799b3/

https://www.linkedin.com/in/allysawhitebird/

CPM, or cost-per-thousand ad impressions, is a metric you'll see on just about all of your ad channel reporting.  When it comes to large retail brands, CPM is one of the most important metrics, but should CPM get the same love in apartment marketing?  Jenny dives into the what CPM is, why the "M" stands for thousand, and how she uses CPM when running multi-family campaigns.

In this episode, Dave Freund, Co-Founder of LeaseLeads, takes us on a journey through the innovative landscape of AI-driven multifamily marketing.

From the early days of meeting his co-founder on Upwork to the creation of LeaseLeads, Dave shares how they revolutionized leasing with cutting-edge technology. 

Dive deep into the development of their video-powered virtual leasing agent and explore how AI and video are transforming the leasing experience. Join us as we uncover the challenges, successes, and future prospects of integrating AI in property management.

Key Highlights & Takeaways:

• Pioneering Virtual Leasing: Discover how LeaseLeads developed a video-powered virtual leasing agent during the COVID-19 pandemic to emulate in-person experiences.
• AI Integration: Learn about the role of AI in enhancing leasing processes and how it competes with traditional chatbots.
• Humanizing Technology: Understand the importance of maintaining a human touch in leasing through personalized video tours and interactive experiences.
• Industry Trends: Insights into the current and future trends in multifamily marketing, including the impact of Google and AI on traditional websites.
• Product Development: Explore how LeaseLeads balances customer feedback with innovative features to stay ahead in the market.

Subscribe to our channel for more episodes like this, and join the conversation by sharing your thoughts on AI and video in property management.

Digible: ⁠https://digible.com/⁠

Fiona: ⁠https://www.myfiona.com/⁠

Leave a Spotify Review: ⁠https://spoti.fi/3LfoEdU⁠

Leave an Apple Review: ⁠https://apple.co/3AA2zRj⁠

(00:00) Preview and Introduction

(01:40) LeaseLeads Overview: Products and Services

(02:31) Adding Human Touch in Virtual Leasing

(04:14) Video Integration and Production Process

(06:46) Challenges in Virtual Tours and AI Implementation

(10:45) Competing with Chatbots and Other Leasing Technologies

(18:39) Impact of AI and Future Trends in Leasing Industry

(24:23) Hot Takes on 3D Tours and Industry Innovations

(36:47) Conclusion and How to Contact LeaseLeads

In this episode, we’re joined by Kerri Davis, CEO and founder of Fortress OS, for an in-depth look at her journey in property management and the potential of Fortress OS as an operating system for multifamily real estate. 

With a diverse background spanning law, accounting, military service, and real estate, Kerri shares how her unconventional path led to the founding of Fortress, a property management solution tailored to tackle the unique challenges of affordable housing. She offers a candid take on the industry's traditional pain points, from outdated software and slow tech adoption to the complexities of managing affordable and conventional units.

Kerri discusses the principles that drive her leadership at Fortress, including her philosophy of “front-stabbing” for honest feedback, the importance of balancing work intensity with rest, and how her team stays grounded through practices like meditation. 

Diving into the technical side, she explains why Fortress OS was designed with an affordable-first approach and emphasizes the need for seamless integrations with existing accounting systems to streamline operations and empower property managers.

Key Topics & Highlights:

• Discover how Fortress OS is reshaping property management for affordable housing and why it stands out in a crowded market.
• Learn about the challenges of adopting new technology in a conservative industry and how Fortress OS overcomes these barriers.
• Explore Kerri’s radical approach to leadership, including her unique methods for building a resilient, high-performing team.
• Understand why Kerri believes multifamily housing isn’t a commodity and the implications for pricing strategy and revenue management.
• Get insights into the future of property management technology, including AI integrations, flexible tech stacks, and data transparency.

Like, comment, and subscribe for more!

Digible:⁠ https://digible.com/

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Leave a Spotify Review: ⁠⁠⁠https://spoti.fi/3LfoEdU⁠⁠⁠

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(00:00) Preview and Introduction 

(02:47) Kerri’s Leadership Philosophy

(07:00) Exploring Kerri's Career Path

(13:20) Meditation and Team Balance at Fortress

(19:10) The Fortress OS Vision and Purpose

(22:55) Why Fortress OS is Different from Competitors

(25:29) Fortress OS as a Complete Property Management Solution

(29:25) Balancing Affordable and Conventional Units

(33:08) Challenges in Property Management Software

(37:19) Strategic Partnerships and Prioritizing Integrations

(41:16) Overcoming Industry Hesitation to Adopt New Solutions

(45:16) Addressing Common Pricing Misconceptions

(50:07) The Industry’s Approach to Pricing and Discounts

(55:47) Avoiding Fear-Based Pricing Decisions

(01:01:36) Artificial Intelligence in Property Management

We’re back with another episode of the Digible Dudes podcast. In today’s episode, we’ve got the three founders of Digible, David Staley, Reid Wicoff, and Nicole Staley, here to talk about the capturing moments of the year 2020 and how they influenced the business and the industry.

Starting the conversation, the three of them share their thoughts on the most significant memory in the 2020s: EOS, the Entrepreneurial Operating System, which had the greatest impact on the company, according to Reid. In the next part of the episode, they talk about the impacts of COVID on their business. They talk about how there was not a great deal of impact on their field, but there were challenging situations with hiring and relocating people.

Further down in the episode, they share their thoughts about the year’s key memories, which happens to be the new headquarters and another financial milestone. Moving on, they talk about the biggest surprises they had in 2020. Nicole shares her thoughts on the biggest surprises she had, including the team’s growth of revenue this year.

Continuing the conversation, they share their thoughts about the predictions for the coming. Reid predicts that they will be a preferred vendor by the end of 2021. According to Nicole, she’s expecting the growth of different service opportunities. David shares his thoughts on how the compliance aspect of the business is going to get bigger in the upcoming year.

At the end of the episode, they talk about some exciting memories they had throughout the year. Wrapping up the conversation, they share their thoughts on how the coming year will be.

[10.59] EOS, the Entrepreneurial Operating System - What is EOS and how entrepreneurs can optimize their business by implementing the concepts of EOS.

[21.33] COVID Pandemic - How the COVID outbreak affected the culture of business and other aspects of the company.

[26.54] Key Memories - The key memories and most exciting events of the year.

[33.54] The Biggest Surprise of the Year – Our founders reflect on the biggest surprises they had through the year 2020.

[44.34] Predictions for the Coming Year - Prophecies for the coming new year about the company and the industry.

[50.46] Funniest Memories in 2020 – David, Nicole, and Reid share the funniest memories they had in 2020.

[57.46] Final Thoughts – Our founders share their plans for the year 2020 to make the growth of Digible sustainable and to create a better environment for everyone involved in the business.

In this month’s Digible Dudes recap, we dive deep into the evolving landscape of multifamily real estate.

Join us as we explore AI-driven rent pricing, RealPage's legal battles, and the latest tech innovations transforming the industry. 

Featuring insights from Dom Beveridge, Joe Summers, Maddie from GoldOller, and Zumper’s Anth Moss, we discuss the impact of AI, data strategies, and industry trends shaping the future of multifamily. 

Don’t miss this breakdown of the most pressing topics in Multifamily today!

Digible:⁠ ⁠⁠https://digible.com/⁠⁠⁠

Fiona: ⁠⁠⁠https://www.myfiona.com/

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(00:00) Joe Summers - Synergy Multifamily Advisors

(03:42) Anthemos Georgiades - Zumper

(39:12) Dom Veveridge - 20for20

(52:46) Maddie Grussendorf - Get 100

What the heck is "Site Visit Rate" (SVR) and why should an apartment marketer care?  In this third installment of the Monday Metric, we figure all that out with Digible's own paid social and display specialist, Jenny Haacker. Plus, we tackle SVR apartment industry benchmarks, words of caution, and whether or not site visit rate is worth your time, or just plain over-rated.  Tune in for the "fun!"

Welcome to Episode #164 of the Digible Dudes Podcast, where we unravel the complexities of deploying AI tools in the multifamily industry and question its actual application in our day to day business. 

In this episode, David and Reid delve into the surprising parallels between fish fraud in the U.S. and the misrepresentation in AI technology marketing. They dissect how such practices impact trust and innovation in the multifamily sector.

We break down the importance of genuine AI integration in enhancing operational efficiency and tenant satisfaction in multifamily communities. We also explore the critical role of authenticity in technology adoption and the potential of true AI to revolutionize multifamily living.

Tune in for a thought-provoking discussion on navigating the waters of technology claims and the future of AI in the multifamily industry.

If you find value in our insights, show your support by rating us on Spotify and Apple Podcast.

Link to the “Fish Fraud” podcast: https://open.spotify.com/episode/5Wrep4CMjnFurwBmZx3WF2?si=eIyn1Lq0Qv6WavpzcmnA0A

Digible: https://digible.com/

Fiona: https://www.myfiona.com/

Leave a Spotify Review: https://spoti.fi/3LfoEdU

Leave an Apple Review: https://apple.co/3AA2zRj

(00:00) Preview and Introduction

(02:27) What Is The Fish Fraud?

(06:00) Misrepresentation of AI Technology

(12:31) Consumer Expectations vs. AI Reality

(14:05) AI in Centralization Software

(17:32) The Risk of Adopting AI at Scale

(19:15) Recommendation Engines and AI

(24:18) Unintended Consequences of AI

(26:08) Defining AI and Marketing Strategies

(30:55) Tips to Avoid AI Failure

(33:09) Personal AI Applications 

(37:16) The Future of AI Positions in Companies

(39:37) Value and Pricing of AI Solutions

(44:22) Building a Moat Around AI Technology

Welcome back to the Digible Dudes Podcast. Today, we are talking on how to scale content for apartments. We start the episode by discussing why most individuals don’t do content marketing for apartments where Reid suggests the three main reasons as to why they do not.

Next, we talk about the quality vs. quantity of online and offline ad campaigns for apartments. We discuss what’s the better method in order to make renters more aware of apartments available for rent, whether social media pages or websites should be used. We go on to talk on the Content generation and development plans such as blogs and articles that individuals can use to promote their apartments for sale.

We then chat on what’s the best method to use online in order to capture an interested client’s attention, whether it’s an email follow up or using a personalized webpage. Afterward, we discuss how apartment renters and sellers can use their current residents for their marketing campaigns. We talk in-depth about running review campaigns, getting residents to give testimonials, and providing residents with an incentive to promote vacant housing. We chat on how to use the given reviews and testimonials on social media to promote apartments available for rent.

Toad the end of the episode, we discuss the budget surrounding content marketing. We discuss the amount that should be invested in the short term vs. long term in content marketing and whether sellers should run the campaigns themselves or whether they should hire a third party for the task.

[1:54] Apartment Marketing Strategies - Reasons as to why sellers don’t use content marketing

[4:44] Content Marketing - Quality Vs. Quantity

[6:05] Content Marketing - Online Vs. Offline

[8:21] Online Marketing - Methods that can be used to capture the attention of interested clients.

[13:36] What We Did at Digible - Marketing strategies we used at Digible: Our podcast, comic strip, and much more!

[19:53] Advertising campaigns - Getting the help your current residents to promote vacant apartment spaces

[22:44] Advertising Strategies - Providing incentives to current residents to promote apartment spaces

[26:06] Advertising through current residents - Organic Vs. Inorganic referrals

[33:30] Advertising Strategies – Making use of neighborhood podcasts.

[35:53] Content Marketing Budgets – How to prepare budgets for the long term and short term.

[40:50] Marketing Campaigns – Pros and cons of using a third party and doing it on your own.

In today's episode of Digible Dudes Podcast,  David and Reid are joined by special guest Michelle Smith, who is the director of digital strategies at Lincoln Property Company. She joined Lincoln Property Company about four months ago after working with Greystar Real Estate. Michelle has been working in the real estate/property industry for over ten years. In this episode, we discuss what it's like to be a property marketer in an ever-changing industry and how Michelle got into the industry.

In the first section of the episode, we talk about how we met Michelle and how she got into the property industry 11 years ago when she was in college. She was studying for a graphic design degree while working in Bath and Bodyworks when her brother, who was a student property manager, suggested that she give an apartment leasing a shot. So, she got started here. In her final year, she was lucky enough to be recruited by a real estate company for marketing. She went on to be recruited by Greystar and then Lincoln Property Company.

In the next section, We chat about what it's like to be a property marketer at the past, present, and future, especially with the heavy development of digital advertising in the field over the last few years. She talks about advertising in the industry 11 years ago, where we did not have CRMs or have a lead management system with tracking phone numbers or emails to populate. There were also no syndication tools or paid advertising plans. We talk about how it's very rare when you find a property or a client that doesn't have a syndication tool or a CRM to track their leads as a result of new advertising platforms that emerged in recent years.

We go to talk about how Michelle's clients are well informed in the field at present compared to a few years ago due to blogs and information you can now find on the web. We talk about how some major companies in the industry have begun to merge and whether this will cause a monopoly or be beneficial overall. Further, we discuss the transformation of the industry with geo-fencing and fair housing coming into play.

We finished off by discussing and sharing our thoughts on hot takes in the industry. The costs, benefits, and influence of Social media, paid and organic search, and marketing packages having to Google my business and SEOs and how it affects her clients and what they choose. We also discussed any other guests we should have on the show!

[7.17] Michelle's story - how she got into the industry while in college studying for a graphic design degree.

[9.15] Gaps in Knowledge - Whether there are gaps in knowledge in the industry and addressing them.

[16.13] Evolution of The Industry - The past, present, and future of the industry with the development of digital marketing.

[ 20.47] The Modern marketer - The role of a marketer in the industry and how it's changed over the years.

[30.08] Mergers, Acquisitions & Monopolies - The merging of marketing companies in the property industry and a discussion on the creation of monopolies.

[44.37] Opportunities - New opportunities in Michelle's new job and mistakes she's made in her career.

[1.03.47] Working with Vendors -  Michelle's Pet Peeves as a marketing manager and working with different vendors.

[1.06.35] New Concepts - What you should keep in mind about new data concepts such as geo-fencing and fair housing.

[1.24.08] Digital Marketing Influences- Social media influence, paid and organic search, and marketing packages with SEO and GMB.

[1.36.01] Budgeting - Budget constraints when advertising properties.

[1.43.00] Final Thoughts - Michelle's role models in the industry and any new guests on the show?

Join hosts David Staley and Reid Wicoff on episode #147 of Digible Dudes as we sit down with Courtney Wright, our Director of Employee Experience. Courtney shares her journey from insurance agent to HR professional and explains how a balanced benefits package and employee engagement play a crucial role in an organization’s success.

In this episode, we dive into how the dot-com bust caused a proliferation of C-suite titles and speculate on the positions that might be created in the next five years, such as ‘Chief AI Officer.’ 

We underline the importance of psychological safety in the workplace and discuss how to create an inclusive environment. Courtney also imparts her wisdom on aligning employee benefits with core company values, the importance of transparency, and the role of managers in communicating the value of these benefits to their teams.

The conversation finishes with a deep dive into the elements of a great employee experience. We highlight the significance of autonomy, a sense of belonging, and how company subcultures can influence the interpretation of a company’s core values. Lastly, we touch on the fundamental aspects of diversity, equity, and inclusion in creating an inclusive workplace. 

Check out the episodes to learn more about how the evolution of employee experience is reshaping Human Resources.

If you find this episode helpful, please leave a 5-star rating on Spotify and a review on Apple Podcasts.

Digible: https://digible.com/

Fiona: https://www.myfiona.com//

Leave a Spotify Review: https://spoti.fi/3LfoEdU

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(00:00) Preview

(00:53) Introduction

(12:48) Exploring Future Job Titles

(17:19) HR Experiences and Incentivizing Employee Behavior

(22:26) Enhancing Employee Experience and Fringe Benefits

(28:54) Benefits Customization and Communication

(38:46) Prioritizing Benefits and Employee Experience

(49:00) Establishing Psychological Safety in the Workplace

(55:30) Elements of a Great Employee Experience

(1:09:50) Measuring Employee Experience and Goal Setting

(1:16:17) DEIB Discussion

Welcome to Episode #162 of the Digible Dudes Podcast, your deep dive into the future of multifamily! Today, we’re joined by Edmund Keith, Head of Content at OnlineMarketplaces.com

We dive into the evolving real estate landscape, starting with how companies like Aviv Group and CoStar are integrating diverse platforms, each with its unique model and technology. We also look at how Homes.com is changing the game with free listings and premium marketing strategies.

A key part of our discussion is the role of AI in the industry, enhancing everything from property discovery to operational efficiency. We also examine the potential of voice search technology in real estate, question its longevity, and explore how real estate portals are using consumer insights to improve service delivery. 

We wrap things up with bold predictions for the future of real estate tech and address pressing challenges like agent oversupply and the need for more detailed listings. So make sure you watch till the end!

Enjoyed the podcast? Make sure you rate us on Spotify and Apple Podcasts

Digible: https://digible.com/

Fiona: https://www.myfiona.com/

Leave a Spotify Review: https://spoti.fi/3LfoEdU

Leave an Apple Review: https://apple.co/3AA2zRj

(00:00) Preview and Introduction 

(01:56) Overview of Online Marketplaces.com

(03:21) Current Trends in Real Estate Marketplaces

(08:08) Impact of Market Consolidation on Real Estate Agents

(11:52) Challenges for New Entrants in the Real Estate Market

(15:20) Business Model of Apartments.com and Co-Star

(19:30) Real Estate Portals and AI Integration

(25:36) The Future of Real Estate Portals and User Experience

(28:05) Edmund's Perspective on AI and Real Estate

(31:31) Future Trends in Real Estate

(40:42) Centralization in Real Estate

(46:43) Craigslist's Business Model and Market Dynamics

(48:49) Google's Influence on Real Estate Listings 

(51:07) Challenges in Modern Real Estate Platforms and Data Usage

(54:31) The Future of Real Estate Portals and AI

(59:04) Future of Voice Search and Real Estate Portals

(01:01:11) Role of Data and Personalization in Real Estate Searches

In this episode, we sit down with Robert Turnbull from BetterBot to unveil the groundbreaking AI solutions revolutionizing the multifamily real estate industry.

Discover how BetterBot is reshaping multifamily leasing by streamlining operations and enhancing tenant interactions with cutting-edge AI technology.

Robert shares valuable insights on the evolution of BetterBot, the challenges they overcame, and the future of AI in multifamily housing. Join us on this exciting journey as we explore the innovative strategies and tech advancements setting new standards in the real estate market.

Key Highlights & Takeaways:

- AI-Powered Leasing: Meet BetterBot, the pioneers driving a new era in multifamily leasing with advanced artificial intelligence.

- Tech Transformation: Discover how BetterBot’s AI technology is transforming traditional leasing processes and boosting operational efficiency.

- Enhancing Tenant Experience: Learn how AI solutions are making tenant interactions seamless and more effective in the multifamily sector.

- Innovation Over Challenges: Peek into the challenges BetterBot faced in AI development and how they turned obstacles into opportunities.

- Future of Multifamily Real Estate: Gain insights into potential future advancements and trends in AI technology within the multifamily housing industry.

- Market Leadership: Uncover BetterBot's strategic approach to becoming a leader in the multifamily real estate market.

- Operational Excellence: Explore how BetterBot’s AI-driven platform enhances operational excellence for property managers.

Tune in to learn how BetterBot’s innovative AI solutions are transforming the multifamily real estate industry and setting new benchmarks for success.

Digible: ⁠https://digible.com/⁠

Fiona: ⁠https://www.myfiona.com/⁠

Leave a Spotify Review: ⁠https://spoti.fi/3LfoEdU⁠

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Facebook has been under a considerable amount of pressure from various parties to make changes to its platform to eliminate discriminatory practices. As a result, Facebook has been introducing new updates to its advertising policy. However, these new updates introduce some new complexities as well. In today’s episode of the Digible Dudes, we’re joined by Jenny Haacker, Paid Media Manager at Digible. Throughout the episode, we talk about how Facebook’s policy updates affect and influence several aspects of advertising and how they impact the real estate industry.

We start the conversation with a brief look at what’s new in these policy updates and the real-world implications for marketers in the multifamily industry. We also talk about why Facebook is introducing these policies and how they pass some responsibilities to advertisers rather than making changes in their systems. Some advertisers fall into special ad categories that come with their own restrictions when it comes to ad content. We talk about these restrictions, the new complexities they introduce, and what marketers can do to comply with the policies.

Another thing we touch on is loopholes that exist within these policies. We dive deep into how some advertisers are able to slide through loopholes in the platforms and what organizations such as Facebook can do to ensure that the possibility of using these loopholes is limited. Wrapping up the episode, we talk about the 31 buckets of prohibited content Facebook has introduced and how they affect the strategies of marketers.

[01:10] New Policy Updates – What forces Facebook to introduce these new policy updates, and what the new policy update means in real life in terms of liability.

[04:13] Concerns of Facebook – We talk about why this new policy update feels more like Facebook is trying to pass the responsibilities of compliance to advertisers rather than updating their back end to improve compliance.

[08:30] Special Ad Categories – How Facebook’s advertising platform works for special ad categories and the restrictions that come with it.

[10:45] Complexities – Some of the difficulties that advertisers have to face are because of the restrictions that come with the new policy updates.

[16:15] Habits – David & Reid share their thoughts on how they interact with certain features in search engines and social media and some of the concerns related to the features.

[19:00] Loopholes – Loopholes related to targeting that exists in advertising platforms and why it’s hard for platforms to monitor the content that slides through these loopholes.

[24:20] Reviewing – Facebook’s content review process and its efficacy of it when it comes to reviewing discriminatory content.

[30:00] Meta’s New Ventures – How the tendency of Facebook’s parent company to lean towards VR and AR technology may influence the advertising space in the next few years.

[37:20] Transformative Technologies – How the adoption of transformative technologies has evolved throughout history.

[44:24] Prohibited Content – We talk about the 31 types of content Facebook has prohibited and what marketers can do to comply with the new policy.

In this episode, Jake Hughes and Katie Ritter from Widewail reveal the game-changing strategies for mastering reputation management in the multifamily industry. They dive into innovative review generation tactics, the art of balancing AI with human touch, and the seamless integration of technology with personalized service.

Discover how Widewail's unique approach transforms resident feedback into multifamily success, boosting online reputation, enhancing operational efficiency, and driving customer satisfaction.

Join us for an insightful conversation that uncovers:

- The Power of Reviews: How generating and managing reviews effectively can fuel growth and build trust.

- Human Touch vs. AI: The crucial balance between automated responses and personalized service.

- Data-Driven Insights: Leveraging review data to provide actionable insights and improve resident experiences.

- Scalable Solutions: Efficiently handling high volumes of reviews with a blend of human expertise and technology.

- Building Trust in Multifamily: The role of trust in consumer decisions and how feedback enhances community strength.

- Future Trends: A look into the future of reputation management in the multifamily sector and Widewail's innovative solutions.

Whether you're a property manager, marketer, or multifamily professional, this episode is packed with actionable tips and expert insights to elevate your reputation management strategy.

Subscribe to our channel for more insightful episodes, and join the conversation by sharing your thoughts on the evolving landscape of multifamily reputation management and customer experience.

Digible: ⁠https://digible.com/⁠

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We start the conversation by diving into Everett’s background prior to starting Amenify, the story of Amenify, and the unique value proposition Amenify offers to residents, communities, and service providers. Everett shares with us the nuts and bolts of their business model and what goes into choosing the services they provide and the services they don’t provide.

Starting a business venture at the wrong time can cause a lot of trouble for the business down the road. Everett shares with us some of the reasons and market trends that made him decide that 2016 is a good time to start this new venture. We also talk about their target market in terms of customers and partners.

Another crucial factor that affects the success of a business venture is the organizational structure. Everett shares with us how Amenify has designed its organizational structure, How they allocate their resources, and the priority they have gives for innovation, research, and development. Furthermore, we talk about the performance metrics utilized at Amenify to keep track of their success and some of the strategic plans they have for the next few months.

Towards the end of the episode, we talk about Amenify’s BHAG or the big hairy audacious goal for the next decade and the thought process behind deciding what that goal is. Wrapping up the episode, Everett shares some tips and tricks for those who plan to enter the property technology market and some of the books that have inspired Everett’s business journey.

[16:31] Getting to Know Amenify – Everett talks about his background in the tech industry, what Amenify offers and how the venture started and grew.

[20:57] The Value Proposition – Everett dives into what Ameify has included in their value proposition, their unique business model, and the way they’ve selected the services they provide.

[27:00] Right Timing for Business – Why timing is an important factor in starting a new business venture and why Everett thinks 2016 was the right time for them to start Amenify.

[30:07] Partnering, Customers, and the Target Market – Everett talks about the characteristics of their ideal customers and companies they want to partner with.

[38:07] Organizational Design – How Amenify has structured its resources, budget, and staff, and the way they prioritize their research and development.

[43:25] Evaluating Success – Everett dives into the way they set expectations for success and the performance metrics they use for evaluating their success.

[50:22] Future Direction – Everett shares his take on what their customer base looked like in the beginning and where Everett sees the industry heading, and how their trajectory may change according to new market conditions.

[57:18] Challenges & Competition – Some of the biggest challenges Amenify has to face in their business and the measures they take to stay competitive.

[1:07:17] The BHAG – Everett talks about the vision of Amenfy for the next ten years and what markets they hope to expand into.

[1:12:11] Innovation and Growth – How companies can make sure they’re pursuing the right innovations and keep their growth steady.

[1:17:03] Business Philosophy – Everett shares his take on the practices they do to maintain healthy relationships with their stakeholders and some tips & tricks for people who wish to get into the property technology industry.

[1:24:11] Books that Inspired Everett – Some of the books that heavily influenced Everett’s trajectory in different phases of his career.

In this episode, Eric Roseman, Chief Revenue Officer at Xeal, delves into the groundbreaking world of EV charging for multifamily properties.

From the inception of Xeal  as a technology-first EV charging company to its innovative solutions that remove the friction of going green, Eric offers a deep dive into how integrating smart EV chargers streamlines operations from installation to daily use. 

Join us as we explore the strategic shifts and technological advancements propelling the EV charging industry into the future, specifically within multifamily living.

Key Highlights & Takeaways:

- Revolutionizing EV Charging: Learn about Xeal’s journey from a startup to a leader in EV charging technology, providing seamless and reliable solutions for multifamily buildings.

- Smart and Effortless Charging: Discover how Xeal’s unique technology eliminates the need for central internet connections, ensuring consistent and user-friendly charging experiences.

- Challenges of EV Charging and Solutions: Eric discusses the main obstacles in EV charging infrastructure and how Xeal’s innovative approach addresses these issues, particularly in shared environments like apartment complexes.

- Future of Multifamily EV Charging: Insights into the expanding landscape of EV adoption and the critical role of advanced, hassle-free charging solutions in multifamily properties.

Subscribe to our channel for more episodes like this, and join the conversation by sharing your thoughts on the future of EV charging in multifamily communities.

Digible: ⁠https://digible.com/⁠

Fiona: ⁠https://www.myfiona.com/⁠

Leave a Spotify Review: ⁠https://spoti.fi/3LfoEdU⁠

Leave an Apple Review: ⁠https://apple.co/3AA2zRj⁠

(00:00) Introduction and Guest Introduction

(01:23) Xeal's Mission and Approach

(02:17) Challenges with Current EV Chargers

(06:10) How Xeal's Chargers Work

(08:06) Market Overview and Growth Potential

(14:49) Challenges and Objections in Adoption

(19:37) Community Building and Branding

(24:47) Switch Costs and Customer Retention

(25:51) Future of EV Charging and Infrastructure

(41:22) Building Community Among EV Drivers

(45:25) Sales Strategy and Market Penetration

(48:17) Student Housing and Early Adoption

(52:23) Hot Takes on the EV Market

(58:47) Final Thoughts

Last week, the Apartment Innovation and Marketing Conference, aka the AIM conference, held another virtual chapter, AIM RECONNECT. Representing DIgible, David and Reid conducted a round table session on fair housing. In today’s episode, David and Reid recap the highlights of the event, their favorite sessions, and what they learned throughout the virtual conference.

David & Reid dive into the discussion, talking about the background of the event, the way it was arranged, and some of the sessions. They dive into one of the key points they learned in the event, which is dealing with having to iterate the same set of things over and over again and how to keep your mind excited while iterating.

Conducting a virtual session is quite different from an in-person session and having a virtual session has its own unique perks. David talks about how the virtual event experience was for him and why he loved the chat option so much. Moving on to the guests, David and Reid talk about some of the guests who made the event interesting, including Robert Turnbull from BetterBot, our guest for episode 65 of the Digible Dudes.

In the last part of the episode, David and Reid dive into the technologies developed by businesses that attended the event. They talk about how the impact of these new technologies and what they think about the future and sustainability of the new technologies.

[01:10] The Event and the Keynotes – David & Reid start the conversation with a brief review of the background of the AIM Reconnect 2021 and its sessions.

[08:00] Dealing with Repetition – David gets into an aspect of business leadership where leaders have to keep repeating the same things over and over again. They talk about how it relates to the event and how to deal with it in business work.

[12:00] Virtual vs. In-Person – Due to the current situation, the event was conducted as a virtual event. David talks about how the experience felt different and some of the cool benefits of having a virtual event as opposed to an in-person event.

[16:00] Guests – David and Reid talk about some of the interesting guests who went the extra mile to make their sessions more interactive and energetic.

[21:07] Digible’s Session – David and Reid conducted a roundtable session on fair housing. They talk about the key points discussed in the session.

[28:30] New Technologies – Sessions about new technologies that came up in the event and what David and Reid think about the future of them.

[39:00] Issues with Technologies – Reid talks about some of the issues he sees with the advertising technologies used in today’s real estate markets.

We’re back with another episode of the Digible Dudes podcast. This week on the podcast, we have Scott Hill, executive chairman and co-founder of PEQ, an engagement technology company that provides solutions that connect consumers to brands. Throughout the episode, we talk about how PERQ came into life, what they offer in their solutions for the multifamily industry, how AIs are integrated into the sales process, how the new technologies in the future may change where the industry is headed, and many more.

Scott started his career journey in an entirely different industry. Diving into the conversation, Scott shares stories about his early years in the newspaper industry, how he got into the automotive industry, and the way he got into creating solutions for multifamily marketing by realizing that the automotive and real estate industries have some common aspects. At PERQ, Scott and his team take a different approach to lead generation and conversions. He shares with us what they offer and how they approach integrating automated solutions for lead generation without overworking employees.

In this episode, we talk a lot about artificial intelligence based marketing solutions and how they can improve our marketing efforts. Diving into the AI arena, Scott shares how natural language processing is used to improve the capabilities of the solutions they offer at PERQ.  Scott also talks about how these technologies may evolve in the future, the possibility of integrating AI-based tools to assist more roles related to real estate marketing, and ways to accelerate the learning & training process of AI-based tools.

In the next section, Scott shares his take on setting reasonable expectations around using automated tools, KPIs that can be used to measure the performance of the tools. Wrapping up the conversation, David & Scott discuss some of the basic things marketers have to think about when building effective websites apart from integrating fancy new tools and how to make websites that convert better with AI integrations.

[14:50] Scott’s Story – Scott talks about the early years of his career in the newspaper industry, his business journey, and how he got into his current line of work.

[19:50] Digital vs. Print – Scott shares his thoughts on the tracking capabilities and tactics of digital marketing compared to printed material.

[25:00] From Automotive to Real Estate – How Scott’s focus shifted from one industry to another, how the offerings have changed over the last three years and what Scott has learned from the experience.

[30:10] The Customer Journey – The process of getting started with PERQ’s automated leasing assistant and how it improves your marketing efforts.

[40:12] Lead Generation & Conversion – Scott talks about the philosophy they follow at PERQ for lead generation and conversions and how to integrate automated processes for lead generation without overwhelming your team.

[45:00] AI vs. Guided Conversations – Scott shares his take on how AIs can help with the sales process, how PERQ’s AIs use natural language processing to improve their features.

[50:05] Future Developments – What Scott foresees for the industry in the next decade and what marketers can do to be a step ahead of their competitors.

[57:04] AI in Other Roles – Scott talks about the possibility of AI being integrated into more roles related to real estate marketing.

[1:06:19] Data Attribution – How data analysis and attribution can improve the effectiveness of marketing campaigns and how the technologies in the future may affect the industry in this aspect.

[1:13:34] Accelerating NLP – Scott shares some tactics that can be used to accelerate the process of training AI assistants.

[1:20:25] Expectations & KPIs – How to set reasonable expectations around integrating automated assistants and the KPIs to measure the performance.

16 million children struggle with childhood hunger in the United States. In this episode of the Digible Dudes, we talk with Bob Bell, Co-Founder of Food for Thought, an organization dedicated to fighting childhood poverty with a unique approach. He joins us to talk about the impact they’ve been creating in the Denver community and helping countless children who struggle with childhood hunger.

In Denver, many children receive free or reduced lunches at school. However, according to Food for Thought, many teachers and principals have reported that for many of these children, the lunch they receive on Friday is their last meal until they’re back at school on Monday morning. Food for Thought is dedicated to solving this issue by providing children with food bags for students to take home to their families for the weekend.

We start today’s conversation by asking Bob about the beginning of Food for thought and how it grew over the years. Bob shares with us how their Friday program works, and what their process looks like for gathering food items, along with packaging and distribution. He also shares some statistics that show the impact and the value of the work they’ve been doing, and how they connect with brands and businesses to provide food for children.

Another point we touch on is the challenges that these children from low-income families face and how these issues affect their food habits. We also talk about how Food for Thought adapted quickly to the pandemic and never missed a Friday throughout all the lockdowns.

[08:49] Story of Food for Thought – We start the conversation with a brief look at what inspires the idea behind the Food for Thought initiative and the issues they’re addressing.

[14:02] Fridays with Food for Thought – Bob talks about the weekly Friday program that provides food for underprivileged children.

[18:33] Numbers – Bob shares some numbers that describe the scale of their operation and how many children they have been able to help.

[25:25] Brands and Businesses – Bob talks about their process of partnering with businesses and brands to provide food for children.

[29:26] Cultural Issues – Bob shares some stories about some of the cultural issues related to food that they face and what they have learned from these experiences.

[34:40] Life in Motels – We asked Bob about the hardships of the surprising number of people who live in motels and the challenges they face on a day-to-day basis.

[38:26] Ripple Effects of COVID – How the operations of Food for Thought drastically changed due to the closure of schools during the pandemic, and how it has impacted the initiative and the children.

[46:03] Fundraising – How the way Food for Thought has evolved over the last few years and how they’ve been able to gather the support of more entities than ever.

[52:47] Reaching Beyond Colorado – Bob dives into how the concept of Food for Thought could be implemented in other places as well.

Welcome back to the Digible Dudes podcast. Today we have a short episode where we dive into what you should know about when to launch a new product. In today’s episode, David and Reid pay their attention to a book, New York Times bestseller, “Zero To One’’ written by an American entrepreneur and investor, Peter Theil. In this book, the author dives into several concepts around products that we use in this episode to talk about launching a new product.

Stating the conversation, David shares details about the book, its author, and the key concepts that the author mentioned in his book. Then, David and Reid share their thoughts on the concept of MVP, minimum viable product, how the author Peter mentioned that concept in his book, and some other couple of examples about this MVP being used to build successful companies.

Further down in the episode, Reid talks about another book, Lost and Founder, written by Rand Fishkin, and how the concepts in that book compare to the ones mentioned in Zero to One along with some examples of well-known entrepreneurs who have expressed different views about the MVP concept.

Talking about long-term strategic planning for a startup, Reid shares his thoughts on the vision a startup founder must have in order to kick off their business. Reid further elaborated on the MVP mindset, its pros and cons, and what you should keep in mind about following the MVP concept on a product.

Products are different from features, and it’s crucial for a business to get clear about products and features. In the next part of the episode, Reid shares his thoughts on differences and similarities between products and features, and how it relates to the concept of MVP. Wrapping up the conversation, David and Reid pay their attention to how startups built on the MVP mindset grow into bigger and better companies and what it takes for a startup to make it to that level of success.

[02.40] The book “Zero to One” - The book, author, and the key concepts the author discusses in the book.

[03.43] Minimum Viable Product- What is MVP, how it can be used to develop and deploy a new product, and a deep conversation about great entrepreneurs who had different views about the concept of MVP.

[08.27] MVP Mindset – Reid elaborates on the MVP mindset, its pros and cons, and how it applies to startups.

[12.49] Strategic Long-term Planning – David shares his thoughts on the kind of long term vision you need to kick off a successful startup.

[17.08] Product Vs. Features – Reid talks about how a product differentiates itself from a feature and how the MVP concept comes into play.

[20.15] Growing and Expansion – What it takes for products that start with the MVP concept to successfully grow into bigger scale products with time.

Today's successful brands put extra effort into providing a seamless, enjoyable, consistent customer experience across all touchpoints. However, a company's web presence is the natural starting point. A company's website is a hub for details about its wares and services, as well as any relevant news or updates. There, they can make purchases, and potential clients can end up as paying customers. However, the website can also be a possible "pain point" for the consumer or the most unpleasant part of the process. Digible's Web product manager, Chelsea Schonhaut, is here to talk about her work, her findings regarding websites, the upcoming design and features of Digible websites, and what you can anticipate from the new Digible website product offerings.

Chelsea starts the discussion by mentioning how they identified the voids in the market. She goes on to say that customer satisfaction is one of these crucial factors. Furthermore, we explore the proportion of responsibility for the delay that can be placed on the vendor versus the customer. We also investigate both the good and adverse reactions of customers following the launch. Chelsea outlines the speculations regarding integrations and the consensus on the style of multifamily websites. There we deep dive into integrations and their impact.

Competition analysis and bundling are two different topics we cover in depth. We also describe the services and the features we hope to implement in the future. Following that, Chelsea explains what ADA compliance is and why it matters. Finally, we take a high-level look at everything the brand-new Digible website service has to offer.

Digible: ⁠https://digible.com/⁠

Fiona: ⁠https://www.myfiona.com//⁠

Leave a Spotify Review: ⁠https://spoti.fi/3LfoEdU⁠

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(11:30) Client Experience – Chelsea explains how they identified the gaps in the sector that they intend to fill. She further mentions that client experience is one of these significant factors.

(13:34) Vendor-Driven vs. Client-Driven -  Who should be held accountable for website development or rollout delays?

(20:09) Client Reactions -  We discuss clients' positive and negative feedback after the launch.

(26:50) Integrations -  How many individuals launch websites without requiring integrations? How crucial is tour schedule integration? Would you pay a premium for it?

(43:27) Competitive Intelligence – We explore the applicability of competitive intelligence and bundling in web development. Chelsea then points out what ADA compliance is and why it is substantial.

(59:38) Newest Website Offering – We look at the latest website offering from Digible, analyzing its numerous unique selling points, such as its enhanced usability and pricing model.

Resources:

Connect with Chelsea Schonhaut:

LinkedIn: linkedin.com/in/chelsea-schonhaut/

2020 Apartment Events Were Cancelled, What's the Impact?

Welcome back to the Digible Dudes Podcast. In today's episode, David and Reid come together to talk about the Impact of COVID-19 in the industry. They start by talking about COVID-19's impact on events such as the cancellation of apartment events across the US.

They go on to chat about AI, data management, and the lawsuits that have recently come up with regard to data mismanagement and data privacy, and how it will affect the housing industry and their digital marketing strategies. They also discuss the fair housing lawsuits that have been filed after the HUD compliant on Facebook.

Afterward, they chat on analytics companies over the years and how data management has changed with the development of tools such as Google Cloud, which eventually resulted in many well-known data analytics firms going under.

Finally, they chat about additional revenue streams for apartment complexes. They discuss how to maximize the cost per square foot of an apartment from both long term and short term residents. Reid and David, in the end, dive into some ideas, such as retail referral programs as a method for raising additional revenue.

[2:47] Impact of COVID-19 - Cancellation of events in the US and across the world.

[7:14] Data Management - Data mismanagement, data privacy, and lawsuits.

[8:39] Regulations and restrictions - Impact of data privacy lawsuits on digital marketing in the housing industry.

[20:04] Data analytics over the years - The development of technology, Mergers, and acquisitions.

[16:34] Lawsuits and legislation - laws in fair housing and potential laws and regulations for data privacy within individual states.

[27:05] Apartment marketing - Additional revenue streams for apartment complexes.

[32:34] Final thoughts - A brief chat on upcoming episodes and guests on the show.

In this episode, we sit down with Yao Morin, CTO of JLL, to explore the fascinating journey of one of the world's oldest real estate companies and its transformation into a tech-savvy global powerhouse.

Discover how JLL, with a history spanning over 200 years, leverages advanced technology to manage operations across 84 countries and 100,000 employees.

Yao Morin shares her insights on JLL's strategic focus on technology, the challenges of integrating modern solutions into a historic company, and the future of real estate tech.

Join us as we delve into the stories and strategies that have kept JLL at the forefront of the commercial real estate industry.

Key Highlights & Takeaways:

• The Legacy of JLL: Explore JLL’s rich history and its evolution from a London-based firm to a global leader in real estate.
• Tech Transformation: Learn about JLL Technologies and the creation of JLL GPT, the proprietary AI tool revolutionizing employee productivity and client services.
• Global Operations: Understand the complexities of managing a massive workforce spread across the globe and how technology bridges gaps.
• Strategic Shifts: Discover how JLL's focus on AI and data is driving differentiation and success in a competitive market.
• Brand Evolution: Hear about JLL’s enduring brand significance and how it's adapting to modern challenges and opportunities.
• Future of Real Estate: Get a glimpse into the future of commercial real estate with the integration of advanced tech solutions, including AI and data-driven strategies.

Digible: ⁠https://digible.com/⁠

Fiona: ⁠https://www.myfiona.com/⁠

Leave a Spotify Review: ⁠https://spoti.fi/3LfoEdU⁠

Leave an Apple Review: ⁠https://apple.co/3AA2zRj⁠

The market for ultra-luxury real estate has been growing at an accelerated pace. This market has a relatively smaller niche audience that needs to be approached differently from the traditional Class A property. We dedicated this episode of the Digible Dudes to exploring a complete marketing strategy for the ultra-luxury real estate market with an expert from Digible who has done extensive research on the ultra-luxury real estate market in the last few months. RayAnn Ortiz, Senior Account Manager at Digible, joins us to share her wisdom.

The first step in creating a strategy for a new market is properly identifying and defining the market. We start the conversation with what defines an ultra-luxury property, how the ultra-luxury properties are different from Class A properties, and the attributes of ultra-luxury properties that stood out in RayAnn’s experience. Ultra-luxury properties are a unique market, and with that come unique challenges as well. RayAnn shares her wisdom on what measures marketers can take to overcome these challenges.

Budgeting is an extremely important part of any marketing strategy, and the ultra-luxury real estate market is no different. We dive deep into some of the considerations that help us create an effective budgeting strategy for ultra-luxury properties. We also dive into the role PR plays in marketing for ultra-luxury properties and native campaigns, a cost-effective PR strategy that could be utilized for this market.

Amongst other aspects, SEO strategy also needs some adjustments to match the conditions of the ultra-luxury real estate market. We explore some of the tactics marketers can use to maximize their visibility via search, the possibility of using influencer marketing and events for this type of property, and tactics for targeting the right audience on various marketing channels.

[06:49] Defining Ultra-luxury – We start the conversation with RayAnn highlighting the research she has been doing over the last few months and the attributes of properties that were identified in the research that defines an ultra-luxury property.

[10:50] Challenges – The unique challenges that come up with ultra-luxury properties in terms of competition and marketing.

[14:06] Budgeting – Things to consider when creating budgeting strategies for ultra-luxury properties and some uncommon ways to maximize the return on the marketing investment.

[20:48] Native Campaigns – Native campaigns are a cost-effective PR approach for properties. RayAnn dives into how this can be utilized for ultra-luxury properties.

[25:06] Search Engine Optimization – How the SEO approach for ultra-luxury properties should differ from traditional properties and some SEO best practices.

[33:49] Influencer Marketing – RayAnn shares her take on the feasibility of using influencer marketing to target the right audience for ultra-luxury properties.

[38:54] Events – The possibility of using events as a method of marketing for ultra-luxury properties and challenges associated with it.

[45:32] Retention – RayAnn shares with us some of the patterns she has seen in ultra-luxury properties in terms of customer retention.

[52:24] Targeting – Tips & tricks for targeting a niche audience for ultra-luxury properties on different channels and platforms.

Welcome back to the Digible Dudes podcast. Today's episode is all about Spotify. We have a special guest today. Jenny Haacker, a paid media strategist at Digible, joins us to talk about using Spotify's paid advertising platform for apartment marketing.  Over the last few months, Jenny has been running more than a dozen successful Spotify campaigns, and she's here today to share her knowledge and experience about using programmatic audio for apartment marketing.

Programmatic audio is the art of using modern technology to automate the insertion of audio advertisements in digital audio content such as music streaming services, podcasts, audiobooks, etc. As of now, several big players in the audio content business have implemented programmatic audio ad features. Spotify launched its programmatic audio ads platform and has been continuously growing since then. In today's episode, Jenny shares what she has learned through her experiments with Spotify ads.

We start the episode with a fun story from Reid about a sourdough recipe from his wife, Miranda. Then Reid dives into the conversation explaining what programmatic audio adds are and the way it works. Jenny starts sharing her wisdom with a detailed explanation of features and targeting options available on Spotify audio ads.

In the next section, Reid reviews the differences and similarities between programmatic audio ads and conventional radio ads. David & Jenny continues the discussion, explaining what portion of Spotify users you can reach with programmatic audio ads, their effectiveness, and reporting features. They also talk about several metrics you can use to asses the performance of programmatic audio ads such as CTR, CPC, and CPM.

Toward the end of the episode, Jenny talks about the user experience, how the ads are shown in the Spotify app, and a couple features the platform is missing because it's a relatively new platform. To sum up the session, Reid and Jenny share some best practices on creating ad spots, call-to-actions, and scheduling ads on Spotify.

[07:29] What is Programmatic Audio – A brief introduction to audio ads.

[11:10] Features – Different targeting options available for Spotify ads.

[12:31] Spotify vs. Radio – Differences & similarities between programmatic audio ads and conventional radio ads.

[15:17] The Reach – What portion of Spotify users can you reach with audio ads.

[16:58] KPIs – Ways of measuring the performance of Spotify audio ad campaigns.

[18:23] User Experience – How the ads are shown to users and what it's missing.

[22:51] Creating Ad Spots – Things to keep in mind when you create an ad spot for Spotify.

[24:50] Call-to-actions – Best practices for adding call-to-actions in ad spots.

[26:17] Scheduling – How to schedule ads for better performance.

Welcome back to the Dible Dudes podcast. This week, we have David, Reid, and Nicole, the three co-founders of Digible to dive deep into a conversation that every company should focus on at some point in the lifetime of the business; the vision. In this episode, we talk about what inspired the start of Digible, how the vision evolved over the years, the framework used to develop Digible’s vision, and some of the out-of-the-box strategies Digible uses to build a better work culture and make the world a better place.

Whether in life, or a business venture, it’s a crucial step to figure out the purpose, core values, and what your goals are. We start today’s conversation with a brief review of how the Digible team made their purpose and core values clear and some of the things that inspired the whole business venture. In several of our previous episodes, we’ve talked about some of the books written by Jim Collins. The Vision Framework by Jom Collins is a great resource that helps entrepreneurs get their vision made clear. We dive deep into the technicalities of the framework and how it paved the path to creating and developing Digible’s vision.

If you search for #digibledogs on LinkedIn or Instagram, you’re going to some of the little friends we have at Digible. And that is just one of the many out-of-the-box things we do at Digible to create a work environment that makes the typical day of work more exciting than ever. We talk about why Digible is dedicated to creating a better work culture, some of the strategies Digible utilizes to make it happen, such as introducing a four-day workweek, and how these efforts have improved the culture of Digible.

Another area we explore in this episode is the BHAG, aka the big hairy audacious goal. We talk about Digible’s BHAG, the process of defining the BHAG and its key components, Digible’s long-term and short-term goals to expand the business, make its technology available for more users, and ultimately make the world a better place.

[01:37] Purpose, Vision, and Mission – We talk about the journey of finding purpose, core values, and the ultimate goal for the company, and what inspired the business venture.

[07:11] Vision Framework – Reid dives into the nuts and bolts of the framework used at Digible to develop the vision of the company.

[12:40] Focus & Niches – David & Nicole discuss how they took into account the long-term expectation of the company and the short-term niches when determining the mission statements.

[17:21] Employee Culture – Digible’s plans of doing things differently in order to create a better culture in which employees can thrive and how Digible is dedicated to adopting the four-day workweek.

[21:27] Progressive Change – Reid talks about some of the work DIgible is doing in order to be a catalyst for progressive change.

[24:46] Future Plans for Technology – How Digible will be updating its technology to expand the business and make Digible’s technology available for a wider range of users.

[26:49] The BHAG – We talk about where the term B-HAG came from and what’s behind the big hairy audacious goal of Digible.

[32:56] Road to the BHAG – We talk about the importance and the process of breaking down the big hairy audacious goals into a set of key components.

[37:40] Beyond Revenue – Why Digible is geared toward building a better, more collaborative work environment and making the world a better place rather than being a typical revenue-focused company.

Resources:

Vision Framework by Jim Collins:
jimcollins.com/tools/vision-framework.pdf

Welcome to episode #167 of the Digible Dudes Podcast with your hosts, David Staley and Reid Wicoff. In this episode, we're joined by Jill, a Senior Account Manager and President of Fiona Forward, and Sophie, an Account Manager and the Internal Communications Director at Digible. Fiona Forward is an employee-driven volunteer initiative at Digible aimed at addressing the barriers to housing stability in the Denver-Metro area through community service and in-kind donations. Our purpose with Fiona Forward is to be an advocate for the improved quality of life for those in our community through service and donations. If you found this episode insightful, please support us by leaving a 5-star rating on Spotify and a review on Apple Podcasts.

Digible: ⁠⁠https://digible.com/⁠⁠

Fiona:⁠ ⁠https://www.myfiona.com/

⁠Leave a Spotify Review: https://shorturl.at/noyzT

Leave an Apple Review: https://shorturl.at/jvzQ7

(00:00) Preview

(00:27) Introducing Jill & Sophie

(01:50) What is Fiona Forward's Mission?

(04:15) 2023 Goals and Progress Review

(08:27) Creative Ways to Increase Employee Engagement

(14:10) Fiona Forward’s Impact on Remote Employees

(19:15) What is a Vision Traction Organization (VTO)

(22:41) Differentiating Between Nonprofit and Foundation Models

(28:17) Importance of Consistency in Community Contributions

(32:30) Benefits of Starting Small and Focusing Locally

(38:14) Enhancing Visibility and Impact of Fiona Forward

(41:01) Looking Ahead: Plans for 2024 and Beyond

Welcome back to the Digible Dudes. In today’s episode, we’re joined with Samantha Skrobot, Managing Partner - Real Estate Technology at GW Advisement. GW Advisement is a management consulting firm based in Chicago that focuses on offering services that solve for both employee happiness and company revenue. At GW Advisement, Samantha works directly with business owners and leaders to improve strategy and processes, related to growth strategy, product planning, and business development. Throughout the episode, Sam shares her wisdom on new developments in the real estate landscape, disruptive technologies, marketing & consumer experience strategies, and more.

Sam’s career in real estate spans over a decade. Her experience is based on different roles that cover numerous aspects of the real estate business. We talk about her career journey and her current role. Getting into today’s topic, Sam shares some observations from the property technology space. We also dive into some of the gaps that exist in the PropTech market and the possibility of new players that offer solutions to fill these gaps.

Like all other industries, automation has been showing steady growth in the real estate space as well. Sam shares her thoughts on what type of new technologies we might see in real estate in terms of automation. She also talks about the limitations of automation and how to make the best of automation technologies and trends she sees in the single-family rentals space and ILS platforms.

Tech giants such as Google and Amazon have a history of getting into new industries, offering new and disruptive technology solutions, raising concerns about anti-trust practices. We dive into the possibility of one of these tech giants getting into the real estate industry and some of the factors that may prove to be challenging for tech giants. Wrapping up the episode, Sam shares her hot takes on the limitations of automation and advice for data-driven approaches to real estate marketing.

[13:30] Sam’s Background – We start the conversation with a brief look at Sam’s real estate career of 12 years, learnings from different roles she was involved in, and her current area of focus.

[18:15] PropTech Trends – Sam shares with us some new developments in the industry that she’s excited about.

[25:40] New Players – Sam shares her take on the work some of the PropTech companies are doing and the possibility of seeing new players in the property management space.

[30:00] Automation for On-site Management – We asked Sam about what new innovations we can expect in the industry in terms of heavy automation technologies for property management.

[36:00] Developments in ILS Space – Sam’s take on what the recent RentPath acquisition means for the industry and consumers, and some other interesting developments related to ILS platforms.

[44:33] Single Family Rentals – The single-family rentals market has been growing over the last few years. We asked Sam about her predictions related to innovations in the SFR space.

[51:19] Real Estate Supply – Sam shares her take on whether the industry will be able to keep up with the demand for housing units in the near future.

[56:30] Waves of Disruption –  We asked Sam whether she sees any massively disruptive technologies coming into the industry in the next five years.

[1:00:23] Tech Giants – We talk about the possibility of tech giants such as Google and Amazon getting into the real estate space and how they might enter the industry.

[1:05:13] Hot Takes – Sam shares her contrarian opinions about the usage of automation, how it affects consumer experience and its limitations in the real estate markets.

[1:16:07] Data-Driven Marketing – Sam shares several pieces of advice related to taking advantage of data for real estate marketing.

This week’s episode of the Digible Dudes Podcast features Edmund Keith. He is the head of content at OnlineMarketplaces.com. His team writes in depth about global real estate marketplaces. He joined us today to talk about the North American real estate market, a performance-based model, estate portals and their algorithms, apartment locators, and more.

Every market is different. Starting the conversation, Ed explains how every market is different from the others. He further discusses how the North American real estate market is different from others, like the European market. Real estate portals are places where you can find anything related to real estate, like sales, rentals, etc. According to Ed, there are about 900 active real estate marketplaces. He further shares details about their past, present, and future. We then move to real estate portals and their algorithms. According to Ed’s study about them, 75% of portals prioritize premium content in their algorithms.

Artificial intelligence is making more moves toward the real estate industry at present, and according to Ed, AI is going to take away 50% of what agents do. We end today’s conversation by sharing some contrarian thoughts we have on the real estate industry.

Digible: https://digible.com/

Fiona: https://www.myfiona.com//

Leave a Spotify Review: https://spoti.fi/3LfoEdU

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(09:37) Ed’s background – Starting the conversation, Ed shares a brief bio about himself and how they make money at onlinemarketplace.com.

(11:05) North American real estate market – We go through some of the differences between the North American real estate market and the rest of the world.

(19:39) Real estate portals – Ed dives into what real estate portals look like and their past, present, and future.

(29:54) Performance-based model – Ed shares why the performance-based model is ideal for real estate portals and why it’s going to take a while to happen.

(37:42) Portals and algorithms – Ed shares details he found in his research based on real estate portals and their algorithms.

(43:43) Credit Karma – An American multinational personal finance company.

(50:01) Apartment locators – Ed shares why real estate portals need to start working on apartment locators.

(57:35) Contrarian thoughts – Ed shares his contrarian thoughts on the real estate industry.

(01:06:42) Migrating on the globe – Ed explains why it is difficult to build big housing units in Weston Europe.

Resources

Connect with Keith

LinkedIn - linkedin.com/in/edmund-keith/

Website - onlinemarketplaces.com/author/edmund_keith/

creditkarma.com/

scout24.com/en/

Join hosts David Staley and Reid Wicoff on episode #150 of Digible Dudes as we take you on a journey to dissect the true impact of digital commodities like call tracking and geo-fencing. 

In this episode we reveal how the perspective of an agency and an apartment marketer can shift the definition of what we consider a commodity, and guide you through the process of distinguishing between commodities that have been driven to low cost and those that are still useful and valued.

Have you ever wondered about the workings of digital advertising algorithms and pricing? We take you through an in-depth analysis of digital advertising algorithms, pricing strategies, and the significance of private marketplaces. We delve into the world of chatbots, their market roles, and their impact on the multi-family industry.

We wrap up by delving into the challenges digital advertising marketers face. A whole field filled with potentially misleading information and rampant commodities. We also provide valuable insights on how to discern fact from fiction, how to approach innovation and testing thoughtfully, and the implications of automotive and digital advertising buying trends on the multi-family industry.

(00:00) Preview

(03:32) Understanding Digital Commodities

(08:48) Digital Advertising Algorithms and Pricing

(15:06) Worthy Commodities in Digital Marketing

(27:31) Evaluating the Value of Marketing Investments

(36:36) Listing Management, Citations, and Digital Advertising

(45:08) Differentiating Chatbots in the Market

(50:28) Challenges of Digital Advertising Marketers

Digible: ⁠https://digible.com/⁠

Fiona:⁠ https://www.myfiona.com/

Leave a Spotify Review: ⁠https://spoti.fi/3LfoEdU⁠

Leave an Apple Review: ⁠https://apple.co/3AA2zRj⁠

Welcome back to another snack episode of the Digible Dudes podcast. Today we have two guests on the show; Megan Haase, Digital Strategy Lead at Digible Inc, and Adm Walters, Director of Paid Media at Digible Inc. Throughout the last few weeks, Megan and adam have been trying out a new ad strategy; remarketing lists for search ads, aka RLSA, which is a feature of Google ads that lets you customize your search ads campaign for previous visitors of your website, and customize your bids and ads to these visitors when they're searching on Google and their partner sites.

Megan starts the conversation with an explanation of what RLSA ads are, how they work, and how it differs from traditional retargeting ads. She dives into the results of their experiment on RLSA ads and what they learned from it. Another area we focus on today's episode is managing keywords. Keywords are a crucial aspect of any ad campaign. Adam and Megan share their thoughts about how keywords come into play for RLSA ads and strategies for determining keywords that target the most relevant people for the ads.

In the next part of the episode, we dive into the money management aspect, where Adam talks in-depth about strategies for budgeting for RLSA ad campaigns. Wrapping up the episode, David and Adam share their thoughts on combining RLSA with other channels and how it can be beneficial to campaigns with small budgets.

[00:51] Introduction - Megan explains what RLSA ads are and how they work.

[03:28] Tests Results – How the Digible team's test on RLSA ads went and how the ads performed throughout the experiment.

[05:08] Keywords – Megan dives into what sort of keywords work best to reach the most relevant users and what marketers should keep in mind about keywords for RLSA ads.

[07:03] Privacy Measures – Adam weighs in about the technical aspects of tracking used for RLSA ads and how Google's cookie ban may impact it.

[09:26] Budgeting – Adam shares his thoughts on the best ways to set realistic budgets for RLSA ad campaigns.

[11:19] Combining with Other Channels – David pivots the conversations to a tactic for businesses with small budgets where they can take advantage of combining RLSA ads with other inexpensive channels that gets traffic to websites.

In this episode, we sit down with Moshe Crane, VP of Branding and Strategic Initiatives at Sage Ventures, to dive deep into how operational efficiency is transforming the landscape of property management.

Moshe shares how Sage Ventures optimizes processes, reduces costs, and drives tenant retention by leveraging data-driven decisions and innovative strategies. 

From outsourcing non-core tasks to implementing the "Moneyball" strategy, Moshe walks us through the key techniques that maximize profitability and streamline operations in multifamily real estate.

Key Topics & Highlights:

• Discover how Sage Ventures enhances operational efficiency by consolidating vendors and utilizing remote leasing agents.

• Learn the importance of self-management vs. outsourcing and how it impacts day-to-day operations.

• Explore how focusing on tenant retention and minimizing vacancy loss can significantly improve your bottom line.

• Get insights into the future of AI and technology in property management and how they drive better decisions and cost savings.

• Understand how data-driven decision-making leads to smarter investments and more effective property management strategies.

Tune in to find out how Moshe Crane and Sage Ventures are setting new standards for operational excellence in the real estate industry and what that means for the future of property management.

Digible:⁠ ⁠⁠⁠https://digible.com/⁠⁠⁠⁠

Fiona: ⁠https://www.myfiona.com/

Leave a Spotify Review: ⁠⁠⁠https://spoti.fi/3LfoEdU⁠⁠⁠

Leave an Apple Review: ⁠⁠⁠https://apple.co/3AA2zRj⁠⁠

Join your hosts, David Staley and Reid Wicoff on #161 of the Digible Dudes podcast for a deep dive into the evolving corporate landscape in 2024.

We kick things off with a thought-provoking review of Adam Grant's "Hidden Potential," analyzing its impact and insights on modern hiring practices. The conversation then pivots to the forefront of talent acquisition, unveiling the latest strategies set to revolutionize recruiting in 2024. 

We further delve into the art of evaluating employee potential, unveiling methods that challenge traditional metrics and methods of evaluation.

To wrap things up we reveal effective management techniques, drawing lessons from Finland's renowned education system, and offering key takeaways for today's dynamic business environment. So make sure you watch till the end!

Enjoyed the podcast? Make sure you rate us on Spotify and Apple Podcasts

Digible: https://digible.com/

Fiona: https://www.myfiona.com/

Leave a Spotify Review: https://spoti.fi/3LfoEdU

Leave an Apple Review: https://apple.co/3AA2zRj

(00:00) Preview and Introduction

(02:01) Content Consumption and Adam Grant's Book Review

(10:26) The Concept of Deliberate Play in Work and Sports 

(17:17 The Role of Belief and Doubt in Achieving Your Potential

(22:11) Breaking Down Finland's School System 

(29:40)The Importance of 'Distance Traveled' in Hiring 

(34:49) Impact of 'Distance Traveled' on Hiring Decisions

(39:49) Data vs. Logic in Business Decisions*

(43:11) Enabling Experimentation and Managing Risk in Business

(48:02) Optimizing Work Weeks: Beyond the Four-Day Model

(51:35) Business Strategies and Company Culture

In this week’s special episode of Digible Dudes podcast, we are here with Sina Shekou, CEO of Aptly; the first AI-powered communication platform for intelligent residence conversations in real estate. We discuss RealPage's recent acquisition of Knock. Throughout the episode, we dive into M&A deals, the competition, past, and present, the high rate of hiring, driving loyalty, the CRM journey, and more.

Starting the conversation, Sina dives into M&A deals, a combination of companies through different types of financial transactions, how hard it is to get into M&A dealings, and how to achieve the desired outcome.

When a company gets acquired, it’s difficult and challenging to convince the world to stay with them and keep the employees together. According to Sina, there are a lot of opportunities for competition but once you’ve taken off your game, you have to fight if you want to survive. One of the biggest problems a marketer has is the inability to get data. It doesn’t always allow companies to accomplish things with a standalone product.

Wrapping up the conversation, Sina dives into the differences between the three software companies; RealPage, Yardi, and Trada when it comes to M&A deals and how RealPage is more concerned about giving the customers that something works for them with their well-thought-out strategy.

[14.57] Mergers and Acquisitions – Sina dives into how hard it is to get an M&A deal as everyone else does.

[22.31] Then vs Now – Sina shares details about the acquisitions of RealPage now versus back then saying that they had a less formal approach back then.

[27.32] The team – Sina shares his idea about how press releases mostly talk about only the product in comparison to talking about the team.

[30.21] The competition – Sina dives into how challenging customer and employee retention can be when businesses get bought by RealPage.

[39.25] The Industry - Sina talks about the pros and cons of the industry when it comes to things like RealPage as a whole.

[43.00] Hiring – Sina drives us through the reason behind hiring increases in RealPage in the last six months.

[49.12] Driving loyalty – Switch cost is the driving fact for loyalty, says Reid.

[52.38] CRM journey with salesforce – The inability to get all the data makes a broken story of a standalone product, says Sina as one of the major problems that every marketer has at present.

[1.11.32] RealPage, Yardi, and Entrada – Sina dives into the difference between the three companies RealPage, Yardi, and Entrada when it comes to M&A deals.

Resources

https://www.getaptly.com/

https://www.linkedin.com/in/sinashekou/

https://www.realpage.com/

https://www.yardi.com/

https://www.trada.co.uk/

As a digital marketing and technology company that's adapting to the ever-changing market conditions, Digible is always on the lookout for opportunities for growth. One of the avenues we’re considering is the market segment of single-family rentals. In today’s episode of the Digible Dudes, Reid Wicoff and David Staley share their takes on Digible’s approach to single-family rentals. Throughout the episode, we cover several aspects of this process, including the recent trends in the market, what it takes to diversify into a new market segment, business goals, maintaining the momentum, and more.

[06:50] Focus – David and Reid share their thoughts on how going into some of the subcategories, including single-family rentals, will shape the focus of the company.

[11:04] Commitment – Reid talks about the commitments Digible can make in terms of risk, capital, and effort.

[21:05] SMaC Recipe – How a specific, methodical, and consistent recipe for business can help a company grow sustainably.

[24:33] The Flywheel – Considerations when determining whether single-family rentals will help increase momentum for the business.

[29:10] Diversification and Goals – How the level of diversification a company may want to do related to the business goals.

[35:19] Marketing – How the marketing and advertising aspect for single-family is going to be different from multi-family, student housing, and other market segments.

[45:00] Fighting the Boredom – David and Reid talk about the concept of fighting boredom and how it helps individuals and businesses maintain consistency in their work.

[51:12] Surviving the Century – David and Reid share their takes on which of the tech giants we have today might survive until the year 2100.

Resources

Great by Choice: Uncertainty, Chaos, and Luck—Why Some Thrive Despite Them All
goodreads.com/book/show/12675109-great-by-choice

The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
goodreads.com/book/show/10127019-the-lean-startup

Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
goodreads.com/book/show/40121378-atomic-habits