The Dead Pixels Society podcast (Gary Pageau)

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Gary Pageau of the Dead Pixels Society talks with Claudia Dencer, executive vice president and general manager of Leonard's Photography, St. Augustine, FL. Dencer talks about growing up in the third generation of the family photography business and how the business has changed and has adapted to massive changes. She also describes the leadership skills she has learned.

Leonard’s Photography has a 36,000-square-foot production facility, with approximately 250 employees, and studio locations scattered around the state.

Dencer is also the first female chairman of the School Photographers Of America (SPOA). She also talks about how important the tradition of school photography and yearbooks is and the importance of businesses of all sizes having a voice in the direction of the association. 

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Hosted and produced by Gary Pageau
Edited by Olivia Pageau
Announcer: Erin Manning

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Gary Pageau of the Dead Pixels Society talks with Maddy Alcala, the president of Gooten, the on-demand personalized products solution provider, about the company's role in the marketplace, its growth opportunities, managing a challenging ecosystem and even the origin of the company's unusual name.

Gooten works with eCommerce businesses, retailers, and global merchandising companies to reduce or eliminate their inventory positions while giving them the ability to rely on on-demand, high-quality, scaled production wherever they need it. Gooten’s network of strategic manufacturing partners, all best-in-class specialists in the products they produce, ensures that brands are confident in the quality products their customers receive, every time. Founded in 2015, Gooten is headquartered in New York City with a globally distributed team across North America, Europe, and South America.

In the second part of this episode,  Pageau talks with Hans Hartman of Suite 48a, about the metaverse, what it is and what the opportunities are for the imaging industry.  Hartman also shares the agenda for the upcoming Visual1st Spotlight Event, "The Metaverse, what’s in it for me; what’s in it from me?" coming March 15, 8:00-9:30 AM PDT.

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Hosted and produced by Gary Pageau
Edited by Olivia Pageau
Announcer: Erin Manning

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Gary Pageau of the Dead Pixels Society talks with professional photographer Joe McNally, whose 40-plus year career spans National Geographic, Sports Illustrated, four Olympic Games, Nikon Ambassador, and much more. McNally talks about how his career started in 1976 as a Daily News copyboy, armed with a master's degree in photojournalism from Syracuse,  and working his way up to success. McNally also discusses how photographers have to continually grow their skills, especially in video and filmmaking, and how the Nikon Z9 changed his mind about the mirrorless platform. 

McNally also shares details of his new book, "The Real Deal: Field Notes from the Life of a Working Photographer (Rocky Nook), which candidly shares stories, lessons, and insights he has collected along the way of his career. 

Joe McNally is an internationally acclaimed, award-winning photographer whose prolific career includes assignments in nearly 70 countries. McNally is known worldwide as not only one of the top, technically excellent photographers of his generation, but his charming demeanor, confidence, and humor make him a sought-after choice from CEOs to celebrities to commercial and magazine clients alike. 

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Hosted and produced by Gary Pageau
Edited by Olivia Pageau
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Gary Pageau of the Dead Pixels Society talks with Aaron Day, the new CEO of SaaS eCommerce company, Amaze.  (The company changed its name to Amaze from Famous just prior to the recording of this episode.) In this interview, Day talks about how the company is bringing its decades-long experience in eCommerce tool development to offer a portfolio of simple tools for making online selling easy for a wide array of creators, photographers, entrepreneurs and small businesses.

Founded in 2011, Amaze gives online merchants the power to instantly create,
beautifully branded shopping experiences without code.

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Hosted and produced by Gary Pageau
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Gary Pageau of the Dead Pixels Society talks with Ginger Hartford. enterprise account manager, ARTISTREE, a Michaels Company.  Hartford shares her expertise on design trends, partnerships,  sustainable output, trends in wall decor, and the role of digital technology in new forms like NFTs.

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Hosted and produced by Gary Pageau
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Gary Pageau of the Dead Pixels Society talks with Michael Buzinski,  president of Buzzworthy Integrated Marketing.  In this episode,  Buzinski talks about the practical steps a small business should follow to boost SEO and gain new customers. It's not just all about chasing the latest social media trend. 

Buzzworthy Integrated Marketing helps create buzz for small and medium-sized local businesses through integrated digital marketing.

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Hosted and produced by Gary Pageau
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Gary Pageau of the Dead Pixels Society talks with Denver photographer Jenna Noelle of Jenna Noelle Creative. In this interview, Noelle describes her career path as a new photographer gaining skills in the portrait business before launching her own wedding portrait venture. She shares her business philosophy and strategy for getting through the COVID-19 pandemic as well as the shift in her market emphasis to luxury weddings. She has also launched a consulting business, Endless Summer Collective. 

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Hosted and produced by Gary Pageau
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Gary Pageau of the Dead Pixels Society talks with Tim Fitzpatrick,  president of Rialto Marketing. Fitzpatrick discusses the three most important aspects of marketing for small businesses and entrepreneurs, as well as the metrics they should use to gauge their success.

Rialto Marketing, based in Highlands Ranch, CO ,  helps B2B service-based businesses create, implement, and manage a marketing plan to communicate the right message to the right people, so they build results that last.

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Hosted and produced by Gary Pageau
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Gary Pageau of the Dead Pixels Society talks with David Crandall, executive director of the School Photographers of America, and Tim McCain, CRO of ImageQuix/PhotoLynx to discuss the importance of the upcoming MVP and SPOA conferences for the volume photography industry. Crandall and McCain talk about the importance of leadership development in the business world and how the MVP and SPOA conferences differ from other photo industry events.

The Mastering Volume Photography (MVP) conference, June 8=9, is an experiential event bringing together a broad range of industry professionals in the volume photography market.

The SPOA International Conference on School Photography and Yearbooks will be held June 9-11, in Houston, Texas. The conference is built to unite the industry and have every person leaving knowing the impact they make on schools, children, and families across the world.  

Dead Pixels Society listeners can get $10 off their conference registration with the promo code: Pixel10

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Hosted and produced by Gary Pageau
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Gary Pageau of the Dead Pixels Society talks with Brian Solis, author and futurist, about the early days of digital cameras, what Kodak got wrong, the growth of social media, and why balancing your life is vitally important.

Brian Solis is Global Innovation Evangelist at Salesforce, the global leader in Customer Relationship Management (CRM). His work at Salesforce focuses on thought leadership and research that explores digital transformation, innovation and disruption, CX, commerce, and the cognitive enterprise.

Brian Solis has been called “one of the greatest digital analysts of our time.” He is also a world-renowned keynote speaker and an award-winning author of eight best-selling books including, X: The Experience When Business Meets Design, What’s the Future of Business, and The End of Business as Usual.

In his latest book, Lifescale: How to live a more creative, productive and happy life, Solis tackles the struggles of living in a world rife with constant digital distractions. His model for “Lifescaling” helps readers overcome the unforeseen consequences of living a digital life to break away from diversions, focus on what’s important, spark newfound creativity and unlock new possibilities.

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Hosted and produced by Gary Pageau
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Gary Pageau of the Dead Pixels Society talks with Carrie Schochet, founder and CEO, Purple Squirrel Advisors, an executive recruiting firm. In this episode, Schochet talks about employment trends, tactics for attracting employees, and modern workplace culture.

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Hosted and produced by Gary Pageau
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Gary Pageau of the Dead Pixels Society talks with Paul Baron, serial entrepreneur, founder and CEO of The Wall Printer. Founded in 2019, The Wall Printer is a way to print vertically on drywall, brick, glass, tile, vinyl, cement, or wood. The printer provides for digital image printing, indoors or outdoors, on any surface, with original art or signage.

The Wall Printer says it is the only vertical wall printer sold by a U.S.-based business, with the training, service, supplies, and locally supporting customers throughout North and South America. Wall Printers are in more than 50 markets in the US, Canada, Mexico, Central & South America, Puerto Rico, and The Caribbean.

Here's a video of The Wall Printer in action

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Hosted and produced by Gary Pageau
Edited by Olivia Pageau
Announcer: Erin Manning

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In this special Father's Day episode, Gary Pageau of the Dead Pixels Society talks with Olivia Pageau, a marketing and events expert, about trends in the event and wedding photography industry.  She talks about what traits high-end wedding and event venues are looking for in wedding photographer partners, trends wedding photography, and why the classic black-and-white portrait remains wall-worthy.

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Hosted and produced by Gary Pageau
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Gary Pageau of the Dead Pixels Society talks with Jeff Gump, Gump Solutions, about insights from the recent SPOA conference, trends in sports photography, digital delivery, and much more.

Gump has been sharing his experience with photographers throughout the country for more than 25 years. Groups like SYNC – SYNC Sports, SPAC, SPAA, PPA, Texas School, PSPI, and regional and state associations have called on Gump to share his vision for High School and Youth sports photography.

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Hosted and produced by Gary Pageau
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Gary Pageau of the Dead Pixels Society talks with Pamela Vachon and Keith Barraclough about Zenfolio's recent industry survey of photographers, the changes wrought by COVID, and how technology is changing how photographers work.

Pamela Vachon is vice president, marketing operations, at Zenfolio. Keith Barraclough is CTO, EVP analytics, at Zenfolio,

Zenfolio Inc. offers advanced business solutions enabling photographers to easily show, share and sell their images and videos. For the past 15 years, Zenfolio has proudly served photographers around the globe.

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Hosted and produced by Gary Pageau
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Gary Pageau of the Dead Pixels Society talks with Hans Hartman, chair of the Visual1st conference, about the next in-person edition of the Visual1st conference. The highly-regarded Visual1st conference returns to the Golden Gate Club at the Presidio, San Francisco, Calif., Oct. 4-5, 2022. The event features four panels, product demos, and fireside chats on topics like adding video to photo apps, sustainability, visual commerce, and visual content rights.

Visual 1st is the premier global conference focused on promoting innovation and partnerships in the photo and video ecosystem, hosting executives and entrepreneurs at photo and video app development startups, mobile device vendors, carriers, cloud storage providers, software companies, print product providers, camera manufacturers, and many others. Visual 1st is held annually in October. 

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Hosted and produced by Gary Pageau
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Gary Pageau of the Dead Pixels Society talks with Lee Palmer, EMEA-APAC Region Business Manager, Kodak Moments, about the company's new exclusive official On-site Imaging Provider for Disneyland Paris. Palmer discusses how Kodak Moments is working with this high-profile client to deliver an innovative photographic experience for guests.

Kodak Moments is a leading global provider of photo products and services to retailers, consumers, and entertainment properties.  Powered by over 100,000 consumer touchpoints across 30 countries globally, its mission is to be the brand consumers choose to celebrate and preserve life’s memories, from the big events to the everyday moments that matter.

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Hosted and produced by Gary Pageau
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Gary Pageau of the Dead Pixels Society talks with Daniel Agee, head of community and marketing for year-old photography startup, Glass. Agee discusses the company's drive to create a company based on photography, not algorithms or data mining.  A subscription-based service, Glass began as an iOS-only app but recently announced a web version.

In this wide-ranging discussion, Agee describes the challenges and opportunities of building a community-based photography service.

For a limited time, Dead Pixels Society listeners can subscribe to their first year of Glass for $20 by going to http://glass.photo/offer/deadpixels.

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Hosted and produced by Gary Pageau
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Gary Pageau of the Dead Pixels Society talks with Calvin Harrell, board member, and Coree Cooper, SPAC gal, about the SPAC 2023 conference.  In this episode, Harrell and Cooper talk about the features and events that make the SPAC conference different.

School & Sports Photographers Association of California (SPAC) is a group of independent volume-based photographers committed to the continued growth of the industry. The non-profit group holds an annual conference and trade show each January at the South Point Hotel Casino and Spa in Las Vegas.

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Hosted and produced by Gary Pageau
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Gary Pageau of the Dead Pixels Society talks with John Doe, the owner of JONDO. In this interview, Doe talks about the early days of high-quality digital inkjet printing, inventing "giclee," and bringing digital photography into fine-art printing.

JONDO is a print-on-demand mass manufacturer of home decor and art products with standardized production facilities. The company has more than 30 years of experience making high-quality products for artists and consumers alike. 

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Hosted and produced by Gary Pageau
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Gary Pageau of the Dead Pixels Society talks with commercial photographer Robert Lowdon. Lowdon talks about starting out as a new commercial photographer, building his portfolio, and adapting the business to changing market conditions.

Robert Lowdon Photography is a creative and original professional photography company based in Toronto, Ontario, Canada. Our lead professional photographer Robert Lowdon has extensive experience in Commercial, Landscape, Industrial and Editorial Photography.

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Hosted and produced by Gary Pageau
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Gary Pageau of the Dead Pixels Society talks with photo organizer Adam Pratt. Pratt talks about photo organization, workflow, benefits of camera scans, and much more. Pratt also talks about his new book, Declutter Your Photo Life, offering a straightforward step-by-step workflow to bring users complete control and creating a calming order out of your photo chaos. Pratt is the owner of Chaos To Memories, a photo organizing business based in Wheaton, IL.

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Hosted and produced by Gary Pageau
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Gary Pageau of the Dead Pixels Society talks with Rose and Timmy Coleman of Center Stage Photos. The Colemans talk about how they were able to structure their successful sports photography business around their family through the use of modern technology and services. Rose is the co-owner of Center Stage Photos, a sports photography company she started in 2016 with her husband Timmy. As a second-generation photographer with over 20 years of experience in the industry, Rose Coleman lives and breathes photography. Based in Oklahoma, the pair travel around the U.S. photographing sports teams and clubs. At home on their ranch in Central Oklahoma, the two spend time with their three kids and work on finishing their own studio on the property.

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Hosted and produced by Gary Pageau
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Gary Pageau of the Dead Pixels Society talks with Darcy Reed, author of the new book for children, "Extraordinary Women with Cameras: 35 Photographers Who Changed How We See the World." The book, featuring illustrations by Vanessa Perez, captures the stories of iconic female photographers, including Dorothea Lange’s haunting portraits of American history, Margaret Bourke- White’s bravery as the first female war correspondent in WWII, Florestine Perrault Collins’ influential images depicting Black life in the 1920s, and Anne Geddes’ joyful and elaborately-staged portraits of adorable babies.

Reed is a writer, editor, and actor. Her books include The College Bucket List, Disney: Ninety Years of Mickey Mouse, Wonder Woman Trivia Deck, The Photography Trivia Deck, Captain Marvel: The Tiny Book of Earth's Mightiest Hero, Extraordinary Women With Cameras, and Shakespeare: Famous Last Words.

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Hosted and produced by Gary Pageau
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Back in 2008, Gary Pageau interviewed entrepreneur and author Guy Kawasaki at the Ice Oasis ice rink, just prior to Kawasaki's ice hockey match. The audio was never published but, with Guy's permission, we're now publishing it. In 2008, the tech world was a very different place, so some of the company names and technologies may seem outdated and quaint, but the conversation covered broader topics that I think are still interesting to consider.

Today, Guy Kawasaki is the chief evangelist of Canva and the creator of Guy Kawasaki’s Remarkable People podcast. He has written 15 books, including Wise Guy, The Art of the Start 2.0, The Art of Social Media, and Enchantment.

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Hosted and produced by Gary Pageau
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Gary Pageau of the Dead Pixels Society talks with Marco Torres. Torres is the Founder of MarketingBoost.com, he has helped thousands of business owners worldwide boost sales and scale their businesses by as much as 5-fold through the use of incentive-based marketing.  He teaches entrepreneurs how to soar sales & marketing through the use of “Value-Add-Incentives” instead of discounts. His Facebook Groups combined are home to more than 80,000 active business owners who are raking in sales with his advice and amazingly affordable travel incentive subscription program.

In this interview, Torres talks about ways retailers and brands can enhance their offerings with incentives, rather than resorting to discounts.

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Hosted and produced by Gary Pageau
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Gary Pageau of the Dead Pixels Society talks with Ori Guttin, co-founder of Viewbug. In this episode, Guttin talks about the tools developed for photographers for minting NFTs and its newest innovation, Viewbug Coins. Viewbug Coins allow users to earn coins, give them to other users, and to spend them on prizes. Viewbug is a long-standing community of millions of photographers that challenges and rewards creativity. The app has been recognized by Apple as an "App of the Day" and "New Apps We Love".

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Hosted and produced by Gary Pageau
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Gary Pageau of the Dead Pixels Society talks with Brandon Leibowitz, the founder of SEO Optimizers. SEO Optimizers is a digital marketing company focusing on helping small and medium-sized businesses get more online traffic, which in turn converts into clients, sales, leads, etc. In this interview, Leibowitz talks about the importance of backlinks, optimizing images, and how to obtain more organic reach on Google.

Dead Pixels Society listeners can get a free gift from Brandon Leibowitz & the SEO Optimizers Team by going to https://seooptimizers.com/gift. Get special early access to the SEO Masterclass.

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Hosted and produced by Gary Pageau
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Gary Pageau of the Dead Pixels Society talks with Mitch Goldstone, CEO of ScanMyPhotos.com. In this episode, Goldstone talks about his beginnings as a one-hour photo lab operator and developing one of the first volume photo scanning operations.

ScanMyPhotos.com has professionally preserved more than one billion memories, milestones, and special event photos for its customers since 1990. The photo digitizing company specializes in photo, 35mm slide, and negative film scanning. All photo digitization and fulfillment are professionally performed on-site at the ScanMyPhotos.com corporate headquarters in Irvine, CA.

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Gary Pageau of the Dead Pixels Society talks with Peter Mohr, business coach and entrepreneur. Mohr helps entrepreneurs transform their frustrations into freedoms by using a variety of frameworks that help them cut through the chaos and overwhelm of running a business. With more than 27 years as a business owner, he's refined many of his tips, tools, and techniques in the trenches within his own businesses. In this interview, Mohr discusses the reality of specialty retailing, using his own experience operating two Shoetopia retail stores in Ontario, Canada.

If you think selling cameras or prints is hard, imagine selling shoes! Go to his website and check the health of your business.

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Gary Pageau of the Dead Pixels Society talked with Lisa Staff, of Hilton Head, S.C.-based photography studio, Lisa Staff Photography. In this interview, Staff talks about brand strategy, reinventing your business, and lessons learned from decades of location shooting. 

Staff has been photographing fashion and connecting with people from all walks of life for more than 20 years. She heads one of the most sought-after photography studios in the Carolinas and photographs Design, Weddings, and Fashion in Hilton Head, SC. She is also an internationally featured wedding photographer featured in publications in Europe, the Americas, and Asia. A Canadian transplant to Hilton Head, she now loves calling the Lowcountry her home. In addition to running Lisa Staff Photography, Lisa is currently the acting photography director and Instagram Strategist for the upscale boutique magazine Local Life-based in Hilton Head, S.C. See her work on Instagram at https://www.instagram.com/lisastaffphoto/.

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Gary Pageau of the Dead Pixels Society talked with Mark Hommerding, president of SchoolPictures.com in Ypsilanti, MI. In this interview, Hommerding talks about his long career in the volume photography business, including stints with Jolesch, Herff Jones, and Lifetouch, before taking over SchoolPictures.com. Since the takeover, the business has doubled, which has brought with it management challenges. 

SchoolPictures.com is a Michigan-based school portrait company that provides high-quality photography services with the goal of generating money for schools and serving the academic community.

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Gary Pageau talks with Gary Wong, co-founder of FilmNeverDie, a professional lab in Australia. As the film processing business continues, there’s a growing need for replacement processing equipment. Wong’s company developed its own rotary film processor, the CP800, first as a Kickstarter project and then as a product to sell. In this interview, Wong talks about the business, why they chose to build a film processor, and what it takes to build a film-oriented photo business.

FilmNeverDie, established in 2011, is a professional photo lab and retail store based in Melbourne, Australia, with sister stores located in Malaysia and China. Our creative team is united by one passion - film photography. Fostering the film community is their reason for being, offering monthly photo walks, black-and-white developing courses & professional photographer seminars. 

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Gary Pageau of the Dead Pixels Society talks with Anika Jackson, founder of Your Brand Amplified. In this interview, Jackson talks about branding and social media practices for small and medium-sized businesses. Jackson is the founder and chief strategist for Your Brand Amplified, a marketing and communications agency, and host of the podcast by the same name. As a Marcom executive, she has done it all including experiential marketing/event production, launch marketing, public relations, digital, and influencer throughout her multiple-decade career. She is also an adjunct professor at USC.

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Gary Pageau talks with Lisa McCabe, president of Capture. In this interview, McCabe talks about the rebranding of YesVideo to Capture, how technology has changed the company’s offerings and how memories are the core of the consumer photography business. Capture (formerly YesVideo) is one of the leading photo and video media transfer companies. Capture helps users digitize all formats of older media so they can easily view and share them with friends and family forever, and from any device.

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In this special 100th episode, Gary Pageau talks again with our very first guest, Eric Miller, of MillerFoto. Since the launch of the Dead Pixels Society podcast in March, 2020, the global pandemic reshaped how many businesses operate. Volume photography is no different, and Miller walks us through the decisions he made to reinvent his business operations and marketing practices. These changes included outsourcing production and ramping up video marketing. MillerFoto is a woman-owned school photography and yearbook company based in Metairie, La.

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Gary Pageau of the Dead Pixels Society talked with Steve Buzogany, founder and CEO of the Appreciation Advocate. In this interview, Buzogany talks about ways businesses can show appreciation to customers throughout the year, not just at the holidays. He recommends personalized business gifts, not logo’d promotional merchandise. 

Buzogany is the Founder and CEO of The Appreciation Advocate.  Since 2012, he has been a small business owner who focused his business on one thing...building deep and meaningful relationships. By doing so, he could sell nearly $100 million worth of real estate, working 3-4 days a week and taking off 1-2 months per year. Today, Buzogany teaches other small businesses how to quickly stand out among the crowd, build deep and substantive relationships, eliminate burnout and take more time off, generate more referrals, increase income, and have more fun in their career.

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Gary Pageau of the Dead Pixels Society talks with marketer Kendra Corman. In this interview, Corman talks about ways businesses can build their email lists and create content that engages customers and builds relationships. Corman has more than 15 years of marketing experience working with one of the top brands in the world all the way down to solopreneurs just starting out. Her passion is making sure that marketing expertise is affordable and accessible to all businesses.

For more information, take her quiz at https://kendracorman.com/quiz. This quiz helps people understand their email list-building style and provides them with actionable information they can use to grow their list and create engaging email newsletters. 

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Gary Pageau of the Dead Pixels Society talked with George Varanakis, strategic advisor of the WPPI Photo Group, part of the Emerald Exhibitions company. Varanakis started his industry career at WPPI/Rangefinder and was among the team that built WPPI into a must-attend photography event. Now, after a sojourn into video-streaming and education startup, he’s returned to WPPI. In this interview, Varanakis shares the challenges and opportunities for growing events in the post-COVID market.

WPPI is part of the Photo X network of brands, which includes the Rangefinder publication and education and community with The Portrait System powered by Sue Bryce, The Portrait Masters, and The Wedding School.

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Gary Pageau of the Dead Pixels Society talked with Timur Khabirov, co-founder and CEO of Prequel, the mobile photo and video editing platform. In this interview, Khabirov talked about the history of the popular app, the philosophy that is driving its growth, and the potential for AI-driven photo and video content.

Founded in 2018 by Khabirov and Serge Aliseenko, Prequel has been able to position itself as one of the Top 10 photo and video editing apps in the U.S. With more than 60 million users and an average of 2 million Prequels made a day through social platforms like TikTok and Instagram, Prequel appeals to a wide array of creators including influencers, brands, and celebrities such as Kim Kardashian, Bella Hadid, and Rihanna. The company has 200 employees in the United States.

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Gary Pageau of the Dead Pixels Society talked with Joe Montalbano, co-CEO of Advertek Printing. In this interview, Montalbano talks about the start of the company’s digital printing business and its expansion into the personalized photo printing market. 

Founded in 1996, Advertek Inc. is one of Canada’s leading commercial printing/packaging and personalization companies. Co-CEOs Joe Montalbano and Simon Spina bought the business in 1999, three years after its founding. The company has its headquarters in Vaughan, Ontario, Canada, working out of a 30,000-square-foot digital and dye-sub printing plant in nearby Brampton, Ontario, as well as a 30,000-square-foot litho and finishing plant in Vaughan, Ontario.

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Gary Pageau of the Dead Pixels Society talked with David Crandall, executive director of the School Photographers of America (SPOA). Crandall talks about the association’s upcoming conference, developing the school photography boot camp, and ways members can be more involved.

School Photographers of America is a non-profit association formed in 2020 on behalf of school portrait studios to advocate for and protect their copyrights, as well as establish and govern healthy standards and best practices for the school photography industry. This will ensure school photography remains a rich tradition in schools across North America.

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Gary Pageau of the Dead Pixels Society talked with Peter van Teeseling, executive director, Dscoop. In this interview, van Teeseling talks about the history of the Dscoop organization, the value of community and highlights from the upcoming Dscoop Edge World Expo St. Louis.

The Dead Pixels Society is returning to the annual DScoop global conference. The society is once again hosting a Photo Imaging CONNECT mini-conference track at Dscoop Edge St. Louis World Expo, May 7-10, 2023, at the America’s Center conveniently located in the heart of downtown St. Louis, Mo. In addition to the excellent Dscoop education and networking program, there will be four 45-minute sessions, two on Monday, May 8, and two on Tuesday, May 9, specific for the photo imaging segment. Click here for a special $50 discount; the code will be applied automatically.

Dscoop is a dynamic, user-driven community of HP Graphic Technology owners and their sales, marketing and production teams. Members of Dscoop are focused on supporting each other to collectively improve their print businesses and the backbone technology of HP digital solutions. Dscoop is all about community: interacting with peers, exchanging experiences, sharing and learning best practices, and so much more. The organization provides the platform, infrastructure and access to experts that facilitates interaction among our community.

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Gary Pageau of the Dead Pixels Society talked with Wendi Flores, of Foto Crush, and Steve Klinetobe, of Odd Comma. In this interview, Flores and Klinetobe talk about how photo companies can use creativity to boost sales and be more effective than ever before.

In this episode, you will learn the following:

1. How creativity is now a currency, and the need for brands to be emotively authentic to be successful.
2. Creative problem solving as a way to move the industry forward and the importance of having boundaries to be successful.
3. The power of photo and print to create a legacy, and how retailers have used photo to create value.

Flores is a well-known creative force in the photo imaging market. Established in 2011, Foto Crush was created to look beyond the industry's one-art-style-fits-all approach, to one driven by the creative pursuits of our customers. The company creates photo cards, stationery, and gifts for major retailers like Snapfish, Walmart, Walgreens, Fuji, and Redbubble. Odd Comma is a word-first agency founded by creative director and copywriter Steve Klinetobe. He has worked with some of the world’s largest brands: HP, Microsoft, Nike, Disney, Dreamworks, Sony, eHarmony, Amazon, Leatherman, and Nickelodeon.

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Gary Pageau of the Dead Pixels Society talked with Bruce Seymour, managing director, US, of Autopilot Print. In this interview, Seymour talks about the company’s decade-long history offering print-to-retail mobile apps, customer trends, the never-ending value of the photo print, and mass-market photo category success factors.

MEA offers ad tech and e-commerce solutions to help photo labs grow and drive customers into stores. More than 21,000 stores and photo labs in 11 countries are live on MEA’s technology platform. MEA owns photo printing apps including Photo Prints+, Photo Prints Now, Local Prints Now, and Printicular. MEA services customers worldwide and is based in New Haven, CT, and New Zealand. Autopilot Print is a complete technology solution for photo labs. The company offering includes targeted customer acquisition and tailored customer experiences that effortlessly convert traffic to paying customers.

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Gary Pageau of the Dead Pixels Society talked with Rick Bellamy, managing partner of the Inflecton and executive chair of Dscoop. In this interview, Bellamy talks about developing sustainability standards and best practices for the printing industry, and how this can drive a triple bottom line for benefiting people, the planet, and profits. He also talks about the upcoming Dscoop Edge World Expo, where the Dead Pixels Society will host photo-specific education and events.

Bellamy has more than 20 years of leading and successfully navigating companies through inflection points, utilizing a unique triple bottom line (People, Planet, Profit ) framework to guide companies to a future of sustainable growth that generates business value.

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Gary Pageau of the Dead Pixels Society talked with Audrey Tappan, branding photographer. In this interview, Tappan talks about her journey to become a working photographer, using tried-and-true networking techniques. 

Tappan grew up in rural Florida with two entrepreneurial parents who taught her what hard work looked like and how networking is king. Based out of NYC, Tappan specializes in fashion and product photography and loves helping freelancers find their brand and vision. She constantly explores the latest trends in visual branding, ensuring her projects are “scorching hot, and has consulted many fellow entrepreneurs on how they can also find their fire.” While Tappan has her own otherworldly aesthetic, she listens to her clients and collaborates on vision.

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Gary Pageau of the Dead Pixels Society talked with Jeremy Wills, principal analyst, pro displays and imaging, for Futuresource Consulting. In this wide-ranging interview, Wills discusses the growth opportunities for the photo output markets in various European countries, how various regions differ from each other, the shift to mobile apps, and more.

Futuresource Consulting, based in Hertfordshire, United Kingdom, is a market research consulting company providing a range of specialist intelligence reports and ongoing personal debriefs to support with business decision-making. The company delivers fact-based insights and market forecasts on a global scale – advising on strategic positioning, identifying key trends, analyzing competitors, and underpinning major technological developments. All services are tailored to the individual needs of each client to deliver the best possible results, ranging from bespoke custom research and end-user analysis to multi-client subscription services and business intelligence platforms.

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Gary Pageau of the Dead Pixels Society talked with Mark Comon, Paul’s Photo and Creative Photo Academy, Torrance, Calif. In this interview, Comon talks about being a second-generation camera store owner, building relationships in a community, and using creativity as a Paul’s Photo in Torrance, Calif., which has been an area fixture in since company founder Paul Comon started selling cameras in 1961. Today, the store offers top camera brands and accessories, photo printing, workshops, classes, and events for photographers of all skill levels.

Creative Photo Academy has been a hub for photographic inspiration, learning, creativity, and fun since 1988. The academy offers online classes, workshops, photo walks, day trips, and photo adventures that appeal to photographers of all skill and interest levels. The educators are award-winning, internationally recognized photographers, authors, teachers, lecturers, and more.

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Gary Pageau of the Dead Pixels Society talked with Joe Hart, president and CEO, Dale Carnegie and Associates Inc. In this interview, Hart talks about the Dale Carnegie course program, leadership, overcoming fear in business, and resolving conflicts.

Since 1912, Dale Carnegie Training has helped millions of people and businesses around the world improve their performance. In over eighty countries and in more than thirty languages, the company applies Dale Carnegie’s founding principles to inspire individual and organizational transformation, excellence, and success by tapping into each person’s potential.

Hart is also the co-author of the just-released book "Take Command: Find Your Inner Strength, Build Enduring Relationships, and Live the Life You Want " co-authored by Michael Crom, the grandson of Dale Carnegie. Take Command offers powerful tools and time-tested methods to help you live an intentional life by transforming how you approach your thoughts, emotions, relationships, and future.

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Gary Pageau of the Dead Pixels Society talked with Dan Peterson, founder of FlipSwitch Marketing. In this interview, Peterson talks about strategies for small businesses to use social media marketing, tactics to determine the most effective social media platform, and methods to improve search results using social media.

Peterson grew up in central Illinois in an entrepreneurial family. He started his career in management before quitting to tour with a band in the early 2000s. After getting married in 2008, he worked in sales and sales training. He founded FlipSwitch, his digital marketing agency, in 2012.

Get ready to unlock the secrets of small business digital marketing success with our special guest, Dan Peterson, founder of Flip Switch Marketing. His journey from growing up in a family business to becoming an entrepreneur offers valuable insights on how to make an impact in the digital world. We promise that by the end of this episode, you'll have a roadmap to elevate your digital marketing strategies and make your business thrive.

Join us as we uncover how to create engaging content for various social media platforms, such as TikTok and Reels, while also discussing data privacy concerns and how to market effectively despite them. Dan's expertise in reverse engineering audiences to tailor strategies will change the way you approach digital marketing. Additionally, we explore the significance of Google and content marketing, and how AI is shaping the industry.

But that's not all! We'll also dive into the importance of creativity in both digital and real-world marketing, utilizing the power of personal branding, and building a strong business brand to stand out from the competition. Learn from Dan's experience and a

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Gary Pageau of the Dead Pixels Society talked with Brenda DiVincenzo, vice president of member success, at the IPI Member Network.  Listen in as we discuss the importance of IPI's networking, education, and marketing programs, and how their forum has supported business owners by providing invaluable tips and ideas. Plus, get a sneak peek into the upcoming IPI event, July 9-13, in Fort Worth, Texas, where members will have the opportunity to network, attend educational sessions, and learn about new market trends and opportunities.

Not only will we explore the exciting change of venue for the IPI event, but we'll also delve into unique cultural experiences such as a networking dinner at the popular Mexican restaurant Joe T. Garcia's, and a private event at Billy Bob's Texas - the largest honky-tonk in the United States. We discuss embracing the culture and charm of Fort Worth and how these memorable experiences will contribute to the growth and learning of attendees. 

Finally, we take a deep dive into the Print Refinery licensing model developed by IPI for its members. We will discuss the advantages of co-branding and the personalized assistance provided by IPI's team. Plus, learn how IPI has helped members transition their businesses into a saleable model and how their marketing solutions program assists members in implementing the knowledge gained from the IPI forum and IPIC conference. 

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Join Gary Pageau of the Dead Pixels Society for an insightful conversation with Juliana Chyzhova, the Chief Marketing Officer of Skylum, as we explore the evolution of their company and their flagship product, Luminar Neo. Discover how Skylum's dedication to photography apps and cutting-edge AI technology has led to the creation of this powerful and versatile platform. Chyzhova also shares the company's approach to offering both one-time licenses and subscription models, catering to different user preferences.

We also discuss Skylum's expansion into organizing captivating photography expeditions and the challenges of crafting successful photo walks. Chyzhova provides valuable insights into regional differences in the adoption of subscription models and Skylum's commitment to balancing the addition of new features without overwhelming users. 

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Ever wondered how to create professional-quality videos without the hassle of human intervention? Join us as Gary Pageau of the Dead Pixels Society explores the world of automated video creation with Neb Savicic, one of the founders of Plainly. Savicic shares the story behind Plainly's birth and how they developed a system for photo studios to generate stunning videos using their existing assets, integrating seamlessly with various eCommerce solutions. We also discuss the impact of the pandemic, leading to widespread acceptance of digital products, and how Plainly identified key markets using SEO techniques.

In this conversation, Savicic reveals the cost structure of partnering with Plainly's platform and the warm reception they received at SPAC earlier this year. We go deeper into how Plainly can collaborate with volume photography companies to produce eye-catching videos quickly and cost-effectively, offering an unparalleled product to clients. 

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Hosted and produced by Gary Pageau
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What if we told you there's a way to overcome the limiting factors that stunt the growth of many mid-sized businesses? Join Gary Pageau of the Dead Pixels Society in a conversation with Joe Rockey, a business coach, speaker, and the brains behind Elite Business Conversations. Rockey takes us through his journey of starting and working on 15 different businesses, including his Local Football Flavor podcast that brings NFL fan bases closer together.

Discover how effective communication can be the key to unlocking your business's full potential, as Rockey shares strategies for creating a nurturing environment for ideas to be heard and acted upon. We also dive into the essence of crafting an impactful marketing message that piques your customers’ interest and highlights the value of your products and services.

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Hosted and produced by Gary Pageau
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What if you could turn your passion for youth sports photography into a thriving business? Join Gary Pageau of the Dead Pixels Society for an enlightening conversation with Haim Ariav, founder and CEO of Glossy Finish and co-founder of GFcrew, as he shares his journey from fashion photographer to youth sports photography mogul. Discover how Ariav's innovative approach to providing photography as a service, rather than a product, has set him apart in a competitive market and allowed him to work with some of the largest youth sports events in the country.

In this episode, we dive into Ariav's fascinating story, from his start in multimedia to the creation of his mobile photo lab and the lessons learned from Lifetouch. We also explore GFcrew and GFcrew/Pro – two powerful platforms designed to help sports photographers grow their businesses. Learn how leveraging these platforms can help you get more clients, boost your profits, and benefit from the coaching and mentorship provided by the Glossy Finish team. 

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Hosted and produced by Gary Pageau
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What if the key to improving your business, your team, and even your personal relationships was as simple as listening? This week, Gary Pageau of the Dead Pixels Society sits down with Adi Segal, CEO of Hapi, whose roots in emergency medical service taught him the transformative power of active listening. Segal shares his insights on how tuning in to understand, rather than merely respond, can revolutionize the workplace, boosting company culture and elevating employee retention and recruitment rates.

Segall illustrates the game-changing potential of listening for success. Join us in this enlightening exploration of how learning to listen can be the linchpin in growing stronger relationships, cohesive teams, and thriving businesses. 

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Hosted and produced by Gary Pageau
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Step into the world of top-notch photographic printing with Jan-Ole Schmidt from the award-winning European photo lab, WhiteWall, as he pulls back the curtain on the company's evolution, from its humble beginnings to an international operation delivering gallery-grade images to more than 50 countries. Schmidt tells Gary Pageau of the Dead Pixels Society how WhiteWall has maintained the essence of a photo lab, blending traditional silver halide printing with Ultra HD prints, and their unique collaboration with LUMAS enables the offering of limited editions at affordable prices, without sacrificing quality. 

Then, Schmidt breaks down WhiteWall's multi-channel approach. Hear how they utilize physical stores, galleries, and sample sets to replicate the in-person experience for their customers and the swift delivery process all the way from Germany. He shares his insights on the importance of physical photos in this digital era.

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Imagine being a high school student with a simple passion for photography, only to discover that this passion could become your business. That's exactly what happened to our guest, Noah Hutton, the creative behind NTH Productions. As he takes us on his journey, we learn about his transition from a typical nine-to-five job seeker to a confident entrepreneur. His story is one of tenacity, adaptability, and a willingness to face challenges head-on.

Hutton's foray into real estate photography proved to be a game changer, opening up opportunities for video work. We chat about how equipment like the Sony a7 III camera and Zhiyun Crane 3s gimbal has played a vital role in his work. Plus, he gives us a glimpse into his strategy of incorporating community elements into his videos. We also discuss the practicalities of business, such as Noah's FAA 's Small UAS Rule (Part 107) certification, which allows him to use drone technology for business purposes.

Then, Hutton touches on the importance of building long-term relationships and making calculated decisions for business growth. He shares his plans of focusing more on the business development side of his work and hiring a creative director to take over the creative tasks. 

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Ever wonder how content marketing could change the game for your business? The Dead Pixels Society is fortunate to chat with Rai Hyde Cornell, the CEO and senior copywriter for Cornell Content Marketing. Cornell shares her journey into content marketing and the difference it holds against traditional advertising. She shares that content marketing isn’t just about pushing a product or service; it's about supplying your audience with crucial information to aid them in making the best decisions, creating a bond of trust, and fostering a long-lasting relationship.

This episode is a treasure trove of actionable insights. Cornell unravels the secret to building a productive content marketing strategy, underlining the necessity of understanding the audience, the business, and the unique connection between them. We also explore the power of SEO and keywords in boosting your content's visibility. 

Cornell connects the dots between content marketing and email marketing, illustrating the significance of taking a “snapshot” of website traffic and lead numbers to drive return on investment. We explore the magic of content upgrades and lead magnets and how email marketing can be used to send updates and offers to your target audience.

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Ready to uncover the journey from film to digital photography? In this episode, Gary Pageau of the Dead Pixels Society talks with four former Eastman Kodak Co. executives - Ben Gibson, Bill Jackson, Mike McDougall, and Craig McGowan - who were there on the front lines of early consumer digital imaging.

In this conversation, our very first panel discussion traverses the winding path from film to digital, dissecting the trials and triumphs that marked this monumental shift. The panel describes the challenges faced by the evolution of Kodak's business units and the challenges they faced. The panel elaborates on Kodak's entry into consumer electronics and its strategic partnerships with Japanese manufacturers.

Finally, we retrospectively analyze Kodak's digital legacy. Hear the guests' candid views on Kodak's strategic choices, branding hurdles, and enduring technologies that continue to influence today's market. Gain insight into the transformation of a business model and the complexities involved in this process. 

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Hosted and produced by Gary Pageau
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If you've ever pondered the meeting point of artificial intelligence and human creativity, this podcast episode is a feast for your thoughts. Gary Pageau of the Dead Pixels Society is joined by Manuj Aggarwal, the inspiring founder of TetraNoodle Technologies, whose journey from a small Indian town to the forefront of Canadian tech entrepreneurship is remarkable. Aggarwal’s fascination with computers and technology, his work helping companies evolve their tech presence, and his passion for AI come alive as he deciphers AI's capabilities.

Aggarwal presents a compelling vision of AI as a disruptive force with applications that could reshape entire industries. He adds a personal touch to the discussion, including his experiences and insights into the potential for a marketplace for AI-generated artworks.

The conversation takes a meditative turn as we explore the convergence of AI with fields like healthcare, logistics, and real estate. Aggarwal reveals how AI can supplement human understanding and decision-making, offering a unique perspective on how meditation can help us better grasp our thought patterns. Spoiler alert: the parallels between AI and meditation are fascinating! In a finale, we delve into how AI can help us ask better questions, tell better stories, and even build better relationships.

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Hosted and produced by Gary Pageau
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Ready to streamline your marketing and avoid shiny distractions? Our guest, Sara Nay, COO of Duct Tape Marketing and founder of Spark Lab Consulting, shares her knowledge, adding layers of insight on how to make your small business marketing more effective, with Gary Pageau of the Dead Pixels Society. Nay takes us through the history of Duct Tape Marketing, their systematic approach, and the Marketing Hourglass concept that helps guide your customers on their journey. She drives home the importance of understanding your target audience and resonating with their needs while underlining the need to focus your marketing efforts for maximum impact.

Ever wondered how to measure ROI when exploring digital content and marketing? Nay provides enlightening insights into this aspect, exploring different avenues available to small businesses from hiring an in-house marketer to outsourcing a fractional CMO. We also delve into the customer journey, the art of tactfully building a referral base, and ensuring a great experience for your customers every step of the way. Nay emphasizes the necessity of having a well-run business foundation for your marketing to be fruitful. 

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Hosted and produced by Gary Pageau
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Gary Pageau of the Dead Pixels Society explores the inspiring journey of Jim Pridemore, co-director of Spectrum Studios, a non-profit organization making a significant impact in the lives of young adults on the autism spectrum. This episode reveals the mission behind Spectrum Studios, its unique business model, and how the business is creating employment and personal development opportunities for those who have aged out of high school. You'll learn about the various revenue streams they've established, including a digital photo lab and movie digitization services, all while providing essential skills and training for their team.

Get ready to be moved by the transformational experiences of Karen and Jim, and their journey with Spectrum Studios. Jim Pridemore speaks candidly about the game-changing experience at the IPI conference in Las Vegas and how it led them to introduce new services, like film and video archiving, which is now their primary revenue source. This episode is a valuable source of insights about integrating individuals on the autism spectrum into the workplace, emphasizing the importance of education and understanding. Listen and be inspired by our guests' dedication to making a difference and driving positive change in the lives of those on the autism spectrum.

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Hosted and produced by Gary Pageau
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Ever imagined an escape route from your own business? In this episode of the Dead Pixels Society podcast, guest Tracy Gunn of Get Exitable has not only dreamed it, but she also lived it. Gunn was at a point where she was juggling multiple businesses, feeling trapped, and desperately wanting out. And no, her way out was not just shutting down; she reinvented her businesses and made them so appealing that they attracted potential buyers. Listen to Gunn's journey from business revamp to its successful sale.

But, as we all know, selling a business is not easy. It requires strategic planning, organizational skills, and a whole lot of creativity. Gunn shares her insights on how she shifted her focus on building her assets, and her healing process from the hassles of running multiple businesses. She emphasizes the importance of maintaining a positive outlook about your business to potential buyers, even if it feels like the biggest headache in your life. 

We also explore the often overlooked aspects of selling a business - what do the buyers really look for? Are there any underappreciated factors that can make a business more appealing? Gunn shares her thoughts on these questions and more, including possible alternatives to selling, like mentoring a successor or taking a year off to enjoy the business before passing the baton. 

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Hosted and produced by Gary Pageau
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Gary Pageau of the Dead Pixels Society talks with Alicia Butler Pierre, the founder, and CEO of Equilibria, Inc., about operational excellence. The conversation revolves around the critical role of operational excellence in business expansion, sharing her company's unique approach to tackling issues like high turnover, audits, and escalating customer complaints using the Lean Six Sigma framework.

The discussion moves beyond just identifying problems, delving into the intricate balance between sales and operations. How can organizations ensure they deliver on their promises without compromising their operations? Alicia shares her insights. Additionally, we explore the necessity of possessing a robust business continuity plan and a disaster recovery tool. This conversation covers scenarios from dealing with supply chain disruptions to navigating natural disasters or coping with an essential component of your business shutting down. We wrap things up with a sneak peek into Butler Pierre's Smooth Operator Masterclass, a valuable resource for developing effective operational structures. 

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Hosted and produced by Gary Pageau
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Want to unravel the mysteries of Generative AI and its impact on the imaging industry? In this episode of the Dead Pixels Society podcast, Gary Pageau interviews expert, Hans Hartman, the chairman of Visual1st. Discover the transformative difference between Generative AI and traditional AI, and how AI can generate media from simple prompts.

Hartman also ventures into the complex arena of digital rights in AI-generated images and a hard look at the ethical dimensions surrounding AI-generated images and the legislative and industry efforts to counterbalance the possible negatives of this groundbreaking technology.

Hartman also offers a preview of the upcoming Visual1st Conference. Listen in as Hartman provides a brief overview of the program, including a dual keynote by him and Alexis Gerard, a pioneer in digital imaging, covering "Profiting from major technology transformation - How about AI?" He also describes fireside chat sessions featuring industry leaders such as John Fisher, head of engineering for Google Photos, Ilka Demir from Intel's Trusted Media Group, and Tim McCain of PhotoLynx/ImageQuix. The conference promises to be a rich feast for anyone interested in the imaging industry.

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Hosted and produced by Gary Pageau
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Ever wonder how the masters of finance manage to retire not once, but twice? Our guest today, Chris Miles, a financial expert from Utah, will not only answer that question but will also walk you through his journey from being a college dropout to a successful entrepreneur. Miles pulls back the curtain on the world of passive real estate investing, revealing how he found financial freedom and how you can do the same.

We dive into the heart of Miles' strategies, exploring how to maximize business profits and convert them into stable, predictable passive income. He lays bare the power of leveraging money to create additional income streams and offers sage advice on navigating through complex financial concepts like 401K and IRA plans, stock markets, and property equity. From the world of real estate investing, we hear Miles' views on potential pitfalls and how to avoid them, as well as his insights on effective property management and investment options that yield a high return.

In the final segment, we discuss the importance of diversifying passive investments and understanding ROI. Miles underscores the necessity of diversifying income streams, even your emergency funds, and encourages listeners to explore avenues like oil and gas investments.

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Hosted and produced by Gary Pageau
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Ever wonder how you can take your business from good to great? In this week's episode, Gary Pageau of the Dead  Pixels Society is joined by Beate Chelette. She shares her remarkable journey from Elle Magazine photo editor to distinguished business owner. Listen as Chelette explains how she skillfully navigated the changing landscape of the photography market, identifying early signs of commoditization and adapting her business strategy accordingly. Today, she is also the host of the Business Growth Architect podcast.

Chelette offers us a first-hand account of her transition to business ownership, and the challenges she encountered along the way. Among these were the inherent issues with subscription models that led to copyright disputes and the complexities of selling her business. She enlightens us with her negotiations with industry giants like Corbis and Jupiter Images. 

She also discusses the crucial task of aligning offerings with market needs. With real-life examples from my own journey of rebranding and retooling my program, Airtide Avatar, we discuss the importance of understanding the customer's mindset. Plus, we dive into creative marketing strategies and how to position your products to create valuable moments for customers.

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Hosted and produced by Gary Pageau
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Ready for more insights on the cutting-edge of the volume-photography industry? Join Gary Pageau of the Dead Pixels Society for a candid discussion with Benedikt Greifenhofer, CEO of GotPhoto, where he shares the fresh news of GotPhoto's latest business move: the acquisition of Next Gen Photo Solutions.  The acquisition of Next Gen allows for seamless integration of their services through GotPhoto, plus the company plans to invest in the current Next Gen system to help create an elevated service, providing the photographer with better offerings

Greifenhofer also discusses the strategic advantage of embracing AI and digitization in the photography industry. In the second segment, he discusses how this digital transformation has lowered barriers to entry and increased profitability for photographers. He also discusses the significant impact of COVID-19, examining how companies have adapted to a more digital-focused environment to meet evolving customer expectations. 

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Hosted and produced by Gary Pageau
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Ever thought about the art of successful sales and recruiting? Join Gary Pageau of the Dead Pixels Society in this conversation with Peter Cotton, the brain behind Best Sales Talent in Massachusetts. We'll explore Cotton's incredible career progression, starting from selling greeting cards as a child to being a part of a Fortune 500 company. We cover the golden era of the photofinishing industry and understand how it led to Cotton's transition into sales recruitment. Hear first-hand expert commentary on how the current job market is leaning towards candidates, and why the idea of a sales career is catching the fancy of the younger generation.

Cotton shares essential interviewing techniques for employers. He discusses the importance of a detailed job description, the pitfalls of personality-based hiring decisions, and the drawbacks of DIY recruitment processes. Gain insights into the anatomy of a successful salesperson and find out why most upper-level job opportunities aren't listed anywhere. Tune in to our enlightening conversation with Peter Cotton, as he offers invaluable insights into sales recruitment and the ever-evolving job market

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Hosted and produced by Gary Pageau
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Gary Pageau of the Dead Pixels Society talks with David Van Beekum, the brain behind Tweva, a social TV network designed for small businesses. Imagine your local bulletin board transforming into a digital haven where businesses and influencers collaborate to showcase hyper-local content. That's what Tweva brings to the table. Van Beekum navigates us through this concept, highlighting how it breaks down traditional advertising barriers and connects small businesses to their customers in unique and engaging ways.

On the journey of exploring the power of social TV, Van Beekum shares his insights on how small business owners can wield the power of different platforms and influencers to their advantage. He talks about the shift from conventional ads to infotainment - a blend of information and entertainment, and how digital technology facilitates the path to wider audiences. This episode is a roadmap for small businesses stepping into a new era of content creation and audience engagement. Stay tuned for this riveting conversation that unravels the potential of social TV for small businesses.

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Hosted and produced by Gary Pageau
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Are you ready to supercharge your small or medium-sized business strategy?  Kerry-Ann Powell, a business strategy maven with two decades of experience, joins Gary Pageau of the Dead Pixels Society to share her wealth of knowledge. Armed with a background in fundraising, law, lobbying, and more, Powell casts a spotlight on the strategic process for small and medium-sized businesses.

In this interview, she digs deep into the necessity of having an operating system in place and breaking down your strategy into achievable goals. Powell's expertise shows how to secure approval at lower levels to ensure correct implementation and the importance of daily progress tracking.

As an example of the importance of the role of leadership and tracking metrics in bringing a strategic plan to life, Powell describes the crisis faced by Boeing. She also divulges the tools and software systems that can help you track progress and hold everyone accountable. Powell dives into the significance of fostering a sense of ownership among employees and lighting the fire within them to achieve success. 

Learn more at The 8 True Culprits That Are Causing Chaos in Your Business at this link.

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Hosted and produced by Gary Pageau
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Ever wondered how visual storytelling can capture your audience's attention in an impactful way? Caroline Petersen, the creative force behind Gallery Design Studio and eShelf, joins Gary Pageau of the Dead Pixels Society to demonstrate the intricacies of this form of marketing. She delves into the power of visual storytelling - a captivating sequence of events that can connect with customers both emotionally and informatively. Filled with real-life examples, Petersen's insights help us understand the significance of maintaining consistency across platforms and how case studies can effectively kick-start your storytelling journey.

Moving forward, we explore the exciting world of AI in creative marketing. Uncover how artificial intelligence can streamline your processes, generate innovative ideas, and elevate your digital campaigns. While infographics can be a great tool, they come with their own set of challenges. We'll guide you on how to leverage them effectively and measure the success of your digital campaigns. Petersen also introduces eShelf, a digital asset management solution designed to streamline creative operations. 

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Hosted and produced by Gary Pageau
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Ever wondered how someone bounces back from failed startups to buy a three-decade-old establishment for merely a quid? Buckle up for a captivating journey with our guest, Adrian Knight, a seasoned business acquisition specialist, who did exactly that. Listen to Knight's absorbing narrative as he takes us through his journey of business acquisitions, the art of negotiation, and cultivating successful relationships. 

This episode unlocks the secrets of business acquisition, as Knight candidly shares his strategies for understanding seller motivations and ensuring their peace of mind. Learn about Knight's unique approach to negotiation and the importance of maintaining relationships beyond transactions. Benefit from his valuable insights on knowledge transfer, assessing business value, and identifying potential acquisitions. Whether you're an aspiring entrepreneur or an established business professional, this episode is guaranteed to provide you with useful insights, and maybe even inspire you to embark on your business acquisition journey.

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Hosted and produced by Gary Pageau
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What if the strategy for eliminating waste and enhancing efficiency from the corporate world could be applied to magic? Join us for a spellbinding conversation with Stuart MacDonald, a one-of-a-kind magician turned entrepreneur who dared to do just that. MacDonald, whose career spans from touring as a magician to running a haunted house, to entering the corporate world and filming a documentary, shares his journey of triumphs and lessons learned.

In the labyrinth of creating a magic act, LEAN principles, time management, and inventory management become crucial aspects of the process. Imagine a thousand-part act that needs to be assembled and disassembled efficiently. That's exactly what MacDonald did, and his dedication to perfecting his craft landed him a coveted spot on  Penn and Teller's "Fool Us," while also pushing him into the top 10 at the World Magic tournament. Relive MacDonald's inspiring journey of overcoming challenges, the importance of refining his act, and how his victory opened doors to success.. This episode is an enchanting blend of magic, entrepreneurship, and the sheer power of resilience and innovation.

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Hosted and produced by Gary Pageau
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What if you could ignite the fire of transformation within your team and yourself? In our latest episode, Gary Pageau of the Dead Pixels Society is joined by Dave Albin, America's leading FireWalk instructor, who’s spent his career doing just that. Albin recounts his journey from sobriety to self-discovery, sharing fascinating insights from his experiences in the security and limousine industry, and his pivotal experience at a Tony Robbins seminar that led him to the path of FireWalking.

In this conversation, Albin shares how he became the captain of Tony Robbins' FireWalk team, and how his military background and security experience opened doors to subcontracting opportunities for Tony Robbins. He uncovers the transformative impact of FireWalking at corporate events, such as those at Google, and the power of reflexology as a means to understand our bodies better. Albin's story is a testament to the transformative potential of personal development and the impact it can have on both individuals and teams.

Finally, we delve into how transformative experiences like FireWalking can be a valuable tool for entrepreneurs looking to invest in their teams. Albin shares innovative strategies beyond FireWalking, such as rebar bending, the arrow break, and board breaking, demonstrating how these experiences can foster stronger relationships and teams. We also discuss how reflexology and other therapies can be employed to further understand our bodies and enhance team dynamics. Don't miss this episode packed with valuable insights and strategies to ignite personal and team transformation.

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Hosted and produced by Gary Pageau
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Are you ready to challenge the status quo and dare to be different in business?  Gary Pageau of the Dead Pixels Society sits down with Roy Osing, a seasoned entrepreneur who's trailblazed his way through the Canadian telecom industry, establishing a multi-billion dollar company from scratch over the span of 40 years. Osing's mantra - "be different or be dead" - has been the backbone of his audacious journey, driving him to constantly innovate, creating ripples of value for his customers, and making a name for himself in an aggressively competitive market.

Osing dissects the magic of differentiation through customer experiences. It's not just about selling products, but about offering an experience that customers can't resist while ensuring that you're the only game in town offering it. This discussion is peppered with personal encounters of working with small companies, outlining the significance of differentiation, and the power of prioritizing the customer experience above all else.

Osing also dives into the world of audacious leadership and its role in shaping business strategy. He shares the story of assisting a boat-selling company in crafting a unique statement centered on the desires of its customers. He also touches upon the concept of leadership by serving, and how this seemingly simple idea can pave the way to success in business.

For more information about Osing's work and to join in the conversation, visit https://www.bedifferentorbedead.com/

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Hosted and produced by Gary Pageau
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Get ready to uncover the transformative journey of WCD as it expands with Curavate, a  personalized print fulfillment venture. Our guest, Lindsay Duprey, COO of WCD, discusses with Gary Pageau of the Dead Pixels Society the tale of this evolution that expands from a film and digital lab to a full-fledged print powerhouse. Duprey shares the unique customer-focused approach that WCD has adopted and highlights how they've co-created solutions with clients, enhancing their customer service experience. 

Duprey explores the creation of Curavate, an internal startup within the longstanding family-owned WCD, focusing on the wall decor market. Duprey deciphers the nuances of the branding process, the potential of tapping into the US market, and the wide range of products Curavate offers. Lastly, we delve into the brand's marketing and pricing strategy, shedding light on its playful persona, the challenges of pricing, and its aim to provide value while maintaining a mid to higher-end positioning.

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Hosted and produced by Gary Pageau
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Get ready to dive into the murky waters of cybersecurity with our guest, Matthew Wolfe, director of Cybersecurity Operations at Impero Software Solutions. Ever wonder what information is under threat in the photo/imaging industry? Ever consider the ramifications of mishandling sensitive data? Wolfe unveils the significant role of human error in data breaches and emphasizes the value of cybersecurity awareness in preventing attacks, particularly through email phishing scams. We also discuss the devastating effects of compromised server security, using the Los Angeles Unified School District hack as a chilling case study.

In the second part of the discussion with Gary Pageau of the Dead Pixels Society, Wolfe delves into the chilling realities of ransomware, remote access Trojans, and the importance of email security gateways. Through the discussion, he highlights the urgent need for school photography companies to protect children's personal information and provide insights into the alarming value of social security numbers on the dark web. Learn how to navigate the perilous path of cybersecurity and shield your business from these hidden threats. 

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Hosted and produced by Gary Pageau
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In this episode of the Dead Pixels Society podcast, Gary Pageau talks again with Keith Barraclough, CTO and CPO of Zenfolio, a comprehensive business solution tailored for photographers, complete with beautiful galleries, CRM, and campaign management capabilities. Barraclough describes Zenfolio's pivotal role of mobile-first design and how AI is revolutionizing workflows for photographers.

Barraclough describes the company solutions AI brings, from showcasing mobile device products to providing relevant examples for users. Barraclough advocates that all the advancements have privacy as a top priority, and photographers can even tailor multiple versions of their sites for different seasons or markets.

Barraclough explains the image processing process on the photographer's machine before uploading to the service, ensuring privacy and protection. He discusses the balance between authenticity and manipulation in the age of AI, the increasing demand for branding in portrait photography, and the changing dynamics between photographers and consumers due to social media. 

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Hosted and produced by Gary Pageau
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Prepare to unlock the mysteries of transforming a passion for photography into a thriving business with guest Dave Herring. In this interview with Gary Pageau of the Dead Pixels Society, Herring unfolds his narrative, detailing his pivot from nonprofit pursuits to the bustling freelance photography scene. He shares the mechanics of establishing a photography business, the art of diversifying one's creative portfolio, and the dance of forging partnerships with tourism boards for travel photography. Herring's tale isn't just about the perfect shot; it's a masterclass in the subtle blend of still and video, propelled by innovative tools that cater to the hybrid demands of today's visual storytelling.

Herring discusses the mind of a creator, where structure begets freedom, guided by the wisdom found in the classic book "The E-Myth Revisited." In this interview, he shares insights into evading the snares of creative burnout, drawing on the profound teachings of thought leaders like Patrick Lencioni and Dr. Henry Cloud. Moreso, witness the transformative power of local creative communities, particularly within the flourishing hubs of the Bay Area and Silicon Valley, as they serve as the incubators of innovation and communal inspiration for artists and entrepreneurs alike.

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Hosted and produced by Gary Pageau
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Learn more about the intersection of photo printing and direct-response advertising as Gary Pageau of the Dead Pixels Society as he interviews  Bill Testa, the mastermind behind the new free photo-printing app, Frintz.  Moving away from his three-decade tenure in the printing industry, Testa has crafted an innovative platform where free, high-quality photos meet targeted advertising. Frintz is a fresh approach to consumer engagement and brand connection. In this episode, we explore how Frints utilizes demographic and geographic insights to curate personalized advertisements without encroaching on user privacy.

Testa is transforming print advertising with his platform bringing major brands into the fold and demonstrating how QR codes and a revenue-sharing model can create a symbiotic ecosystem for all involved. By appealing to a demographic that's grown distant from physical prints, Frintz is re-establishing the value of the tangible in a digital world.

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Hosted and produced by Gary Pageau
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Imagine transforming a clutter of dusty old family films into a sleek, modern viewing experience. Robert Marks, CEO of Projector, explains the compelling reason behind this new digital video service in this interview with Gary Pageau of the Dead Pixels Society. Marks' entrepreneurial spark ignited from a personal need to easily access and enjoy his own family's cherished visual memories, leading to the creation of a unique platform that's been called 'Netflix for your home movies.'

This episode unpacks the nuts and bolts of Projector's annual subscription model and its standout feature: Turning photo albums into cinematic slideshows right on a TV screen. The conversation leads us through the user-friendly design and Marks' vision for a future where our personal histories are as streamable as our favorite shows.

Lastly, Marks gives us a behind-the-scenes tour of how Projector's growth was propelled by affiliate marketing, rather than costly advertising. He shares insights on forging fruitful partnerships, such as those with The Photo Managers and IPI Photo, which helped garner an enthusiastic early adopter community. The discussion reveals the strength in leveraging established networks and the low-overhead, high-reward business model that's setting Projector apart in the digital legacy space.

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Hosted and produced by Gary Pageau
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Unlock the secrets to maximize the impact of Google Ads with insights from Dimitri Smirnov, CEO of Big Life Marketing. In this interview with Gary Pageau of the Dead Pixels Society, Smirnov reveals how to make each ad dollar work harder, and why your business should leverage Google's extensive reach, especially in the photo imaging industry.

Venture deeper into digital marketing as he explores the nuances of advertising across Facebook, Google, and YouTube. Discover the distinct customer mindsets unique to each platform and how to navigate Google's mysterious algorithm updates that can make or break ad performance. Smirnov illuminates the process of repurposing content and the indispensable art of A/B testing—fine-tuning every element of your campaign from snappy headlines to compelling calls to action—to ensure your advertisements aren't just seen but truly engage and convert.

Rounding out the discussion, Smirnov challenges the traditional confines of advertising budgets, by advocating for a nimble, data-driven mindset that can propel small businesses. He shares insights from his affiliate marketing practice, emphasizing how small enterprises can outpace their larger counterparts with agility and quick decision-making.

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Hosted and produced by Gary Pageau
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Join the celebration as we hit 150 episodes! This time, Gary Pageau talks with long-time Dead Pixels Society member Andrew Laffoon, CEO and co-founder of Mixbook. Listen to the story of Mixbook's transformation from a simple yearbook concept to a pioneering force in photobook storytelling. Laffoon shares the story of how the company continually adapted to the seismic shifts in photo printing technology, from the boom of the mid-2000s to today's cutting-edge AI, all while responding to the creative needs and desires of their customers.

Uncover the secret sauce of Mixbook's success: A combination of a robust bootstrapping culture and a deep understanding of consumer needs. Laffoon sheds light on the strategic establishment of an Eastern European engineering hub, the underappreciated role of company culture, and the gritty determination that fuelled Mixbook's growth while maintaining a lean investment strategy. Then, he shares the nitty-gritty of AI's role in curating customer experiences that resonate with authenticity and personal storytelling, and how Mixbook is navigating the delicate balance between technological advancement and user agency. If you're fascinated by the confluence of AI, creativity, and the personalized future of print media, this is one episode you won't want to miss.

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Hosted and produced by Gary Pageau
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ImageQuix, a leading provider of software solutions for professional photographers, recently announced the acquisition of Fotomerchant, one of the most respected end-to-end workflow solutions for high-volume studios. In this special group interview episode, Gary Pageau of the Dead Pixels Society talks with Tim McCain, president, of ImageQuix; Elmar Platzer, CEO and co-founder, of Fotomerchant, and Derek Clapham, CTO and co-founder, of Fotomerchant, about what this combination means for the industry, for the companies and their customers.

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Hosted and produced by Gary Pageau
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Ever felt like you were meant for something different than the path you initially chose? Emma Alexander sure did. She joins Gary Pageau of the Dead Pixels Society as the co-founder of Wisern and Mother Bran, to share her serendipitous transition from behind the lens to the logistics of the photography industry. She recounts the pivotal moments that led her away from the camera and toward her true calling in production and strategic planning. This isn't your ordinary story about photography; it's a narrative of self-discovery and the hard-earned triumphs in the art of business and creativity.

Alexander illustrates how embracing core values can be the beacon for navigating the tumultuous seas of the industry, especially for those championing underrepresented artists. And if you're struggling with the solitary nature of creativity or finding confidence in your pricing, Alexander's insights will be invaluable. Join us for a candid conversation filled with strategies for success, from finessing your five P's to steering through client management with grace—and prepare to be empowered on your journey to professional and artistic fulfillment.

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Hosted and produced by Gary Pageau
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Join us on a visual odyssey with Andy Marcus, the president of multigenerational NYC studio Fred Marcus Studio and president of the International Photographic Council (IPC). In a heartfelt recount of his family's history, Marcus unveils poignant chapters from his father's flight from Germany to the establishment of a legendary photography business serving high-profile clients. The Fred Marcus legacy, steeped in rich tradition and continued by Andy's son, Brian, exemplifies the art of capturing life's grandest moments. 

Marcus also serves as the president of the IPC, with the mission of fostering unity and recognition in the photographic community. Hear about the IPC's dedication to nurturing the future of photography through selective scholarships, and how enthusiasts can become part of this vibrant community. With a spotlight on the upcoming IPC luncheon, Marcus highlights the unique opportunity for networking and engagement—essential for those with a passion for the photography industry. 

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Hosted and produced by Gary Pageau
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In this episode of the Dead Pixels Society podcast, Mike Vanelli, creative director of  Envy Creative illuminates the rapid evolution of the video marketing industry. Vanelli shares the trends and techniques for anyone looking to reach their audience on social platforms like TikTok and Instagram with videos that pack a punch in way less time than your morning coffee run. Vanelli brings his Los Angeles expertise straight to our conversation, revealing the magic behind Envy Creative's full-spectrum production capabilities: scriptwriting, ready-to-shoot standing sets, and a troupe of actors who can bring any message to life. 

Host Gary Pageau and Vanelli discuss the common hurdles small businesses face and spin them into opportunities, showing how to slice and dice longer videos into engaging morsels that keep your brand at the forefront. Step away from the noise of raw, user-generated content and into the realm of polished yet punchy advertising pieces that blend professionalism with entertainment. Join us for a deep dive into the creative and technological forces shaping video marketing today, offering practical advice and thought-provoking strategies to ensure your content not only turns heads but turns profits too. 

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Hosted and produced by Gary Pageau
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Unlock the secrets of SEO mastery with the guidance of Jesse Ringer, the founder of Method and Metric, based in British Columbia. This episode navigates the world of search engine optimization (SEO), with Ringer sharing his strategies that transform everyday websites into powerful customer magnets. He confront the outdated practices that plague the internet, like the keyword stuffing, and charts a course towards content that's not just rich in relevance, but that resonates with the core of your target audience.

In this conversation, Ringer tackles the tough questions: How does bounce rate influence your website's story? What does the shift in Google's algorithmic gaze mean for your online presence? With Ringer's insights, you'll emerge equipped to interpret analytics like a seasoned seer and craft an online narrative that not only captivates but converts. This is the blueprint for building a highway of organic traffic.

For a free competitor audit, click here.

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Hosted and produced by Gary Pageau
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Venture with us into the future of work as visionary CEO Kyle Mau of Hire-UA.com sits down with Gary Pageau of the Dead Pixels Society to recount his transition from a Californian computer systems engineer to an entrepreneur in Eastern Europe. Tap into Mau's story as he navigates from the corporate world to found a remote work company based in Ukraine. His story is a testament to the versatility of remote work, the wisdom of building a stable, dedicated workforce, and its pivotal role in enhancing operations and refining customer service.

As Mau makes the case for remote employment, Ukraine emerges as a focal point, teeming with a young, self-reliant generation. Discover the unique advantages and challenges of managing a business amid political disruption, and the strategic measures taken to ensure remote employee welfare. Mau also discusses the implications of AI and automation—will they supplant human creativity and service, or can a harmonious balance be struck? Mau's involvement in recruitment and the growing reliance on Eastern Europe remote teams underscores a dynamic in the employment sector. 

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Hosted and produced by Gary Pageau
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Have you ever found yourself at a career crossroads, yearning for creative liberation and the thrill of entrepreneurship? Drew Donaldson, founder of GroHaus, joins Gary Pageau of the Dead Pixels Society to share his transformation from a film and television graduate to a marketing maven. Donaldson transports us through inspirations drawn from his parents' business savvy, and how a mix of resilience, strategic thinking, and a dash of serendipity allowed him to cultivate a flourishing marketing agency amidst the chaos of a global pandemic.

Donaldson provides an insider's look at the delicate dance between maintaining creative gusto and the practicalities of delivering standout marketing services. He dissects the nuances of small business marketing, from the allocation of budgets to embracing technological advancements, all while keeping the human touch at the forefront—think Ace Hardware's neighborly charm versus the big-box detachment.

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Hosted and produced by Gary Pageau
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Embark with us on a journey to the heart of entrepreneurship as Richard Blank shares the vibrant tale of his rise to business success in Costa Rica. From his early days as a Spanish major, Blank's path diverged from family expectations, leading him to the lush tropics where he cultivated a top-tier bilingual call center. His story is one of embracing individuality, with a healthy dose of risk-taking, as he lays bare the trials and triumphs of building a business anchored in empathy and the genuine acknowledgment of his team's dedication.

In our dialogue, Blank unveils the crucial role of interpersonal relationships in business development and the art of fostering a customer service ethos that prizes personalized interactions over rote transactions. His approach to leadership—judging performance over a season and embedding 30-second checkpoints in conversations—reveals a philosophy that sees beyond the numbers to the people and passion that drives enduring success.

Blank discusses his philosophy of workplace dynamics, emphasizing the symbiosis of discipline and understanding in nurturing a growth-centric environment. He underscores the enduring value of human engagement in an age where automation often overshadows the personal touch. 

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Hosted and produced by Gary Pageau
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There are moments when life throws a curveball that ignites a spark within us, reshaping our future in ways we never expected. Rachel Arbuckle is no stranger to such pivotal moments. On the podcast today, she recounts a harrowing experience that nearly cost her family's photographic legacy to fire, prompting her to start 2000 Paces Photo Organizing. She transitions from the structured corporate world to the entrepreneurial realm of photo preservation.

Arbuckle walks us through the expansive growth from a cozy home office to a dynamic 1,400-square-foot workspace. and how the Photo Managers community became instrumental to her business. Looking ahead, Arbuckle delves into the intricacies of non-proprietary storage solutions, the ethical use of AI, and the increasing demand for services that help manage the digital deluge of customer photo collections.

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Hosted and produced by Gary Pageau
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Discover the transformative journey of IMG.LY's Eray Basar as we traverse the landscape of tech innovation and product development. In this candid conversation with Gary Pageau of the Dead Pixels Society, Basar shares the highs and lows of starting a tech-focused agency that launched a popular Twitter photo service and the subsequent pivot to a product development powerhouse. He shares IMG.LY's the importance of adaptable business models, the advantages of an agency's perspective in product creation, and the art of learning from your audience to spearhead product innovation.

Venture into the complex world of tech licensing,  Basar decodes the intricacies of monetization and the delicate art of pricing pioneering technologies. The discussion navigates the challenges of the printing industry, adapting marketing strategies to the unique visual languages of different social platforms, and considering the future impacts of artificial intelligence on the field.

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Hosted and produced by Gary Pageau
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Unlock the mysteries of marketing's impact on business success as Gee Ranasinha, CEO of Kexino, takes us on a revealing expedition into the heart of digital transformation and strategic branding. The conversation with Gary Pageau of the Dead Pixels Society travels from the early days of digital photography to the intricacies of crafting marketing strategies that resonate with consumers and outshine the competition.

Reflecting on his 16 years of early digital photography experience, Ranasinha enlightens us on the perils and pitfalls businesses encounter when navigating marketing waters without a seasoned guide. He examines the nuances of brand perception, the vital role of strategic insight, and the powerful synergy between marketing and sales—distilling the essence of what drives a business forward.

Step behind the curtain of marketing and strategy, where Ranasinha confronts the skepticism of C-suite executives and the tension between logic and creativity. Learn how the blend of art and science in marketing can be the difference between noise and signal in an oversaturated market. As they traverse the evolving landscape of advertising technology and AI, Pageau and Ranasinha dissect the relationship dynamics between marketing and sales, emphasizing the significance of maintaining their distinct roles for the benefit of long-term strategic goals. 

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Hosted and produced by Gary Pageau
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Gary Pageau of the Dead Pixels Society sits down with JF Maion, the entrepreneurial mind behind the family-owned PhotoDeck. Learn firsthand about the company's transformative leap from a stock photography niche to a sanctuary for photographers. PhotoDeck has carved out a unique space in the world of photography, offering everything from proofing galleries to robust e-commerce capabilities. Maion details the deliberate choices made to allow photographers to maintain full control and reap the full rewards of their sales, through a commission-free model that's as refreshing as it is rewarding.

Discover the core values steering this European family business: autonomy, transparency, and an unyielding commitment to customer satisfaction. 

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Hosted and produced by Gary Pageau
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Announcer: Erin Manning

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Picture your business's voice echoing with unmistakable clarity across the digital expanse—this is the power of consistency in marketing that Kate McQuade, Senior Director of Marketing at P360, unpacks in the latest Dead Pixels Society podcast conversation with Gary Pageau. With her extensive background, McQuade illustrates why a solid, unified brand message is more than just a good idea; it's a fundamental pillar in carving out a memorable identity in the tech and healthcare sectors. She unravels the basics of marketing, where the durability of your brand's core message intertwines with the threads of creative campaigns that keep your audience captivated when introducing technological innovations.

McQuade reveals the metrics that pave the road to success, from the tangible terrain of sales figures to the abstract vistas of social media engagement. 

The discussion doesn't end at strategy—it continues into the very nexus of marketing operations: data management. She shares insights on CRM systems and integrated POS solutions that make sense of customer trends with the ease of a seasoned sailor charting familiar waters. McQuade also touches on the generational mosaic of consumer behavior, urging an adaptive approach to messaging that resonates whether your audience is loyal Boomers or trendsetting Gen Z. 

Listen on: Apple Podcasts   Spotify

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Sign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp.

Contact us at gary@thedeadpixelssociety.com

Visit our LinkedIn group, Photo/Digital Imaging Network, and Facebook group, The Dead Pixels Society.

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Hosted and produced by Gary Pageau
Edited by Olivia Pageau
Announcer: Erin Manning

Have an idea or tip? Send us a text!

When life threw curveballs at Michael Allison, he didn't just dodge; he caught them and threw them right back. Join us as the CEO of The Adversity Academy recounts a life marked by sheer resilience, from the sun-baked streets of Jamaica to the top tier of entrepreneurship. His candid narrative isn't just about the hardships but how they forged his path to greatness. Allison takes us through the highs and lows, from an ill-fated football career to his transformative military service and the mental health battles that ensued. His transition to civilian life was no walk in the park, marked by a taxing government job, personal struggles, and a divorce that set the stage for a self-improvement odyssey.

This episode is more than Allison's story—it's a master class in turning trials into triumphs. He opens up about the intensive treatment programs for PTSD and survivor's guilt that changed his life and how finding the right support system is like discovering a new superpower. From university presidents to the person next door, Allison's clientele share a common thread: the hunger for transformation. In this interview, he delves into the importance of empathy in the workplace, how to support colleagues in silent struggles, and how breaking free from limiting beliefs can unleash potential you never knew you had.

Listen on: Apple Podcasts   Spotify

Support the show

Sign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp.

Contact us at gary@thedeadpixelssociety.com

Visit our LinkedIn group, Photo/Digital Imaging Network, and Facebook group, The Dead Pixels Society.

Leave a review on Apple and Podchaser.

Are you interested in being a guest? Click here for details.

Hosted and produced by Gary Pageau
Edited by Olivia Pageau
Announcer: Erin Manning