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09 Feb 2022
Marketing to After-Hours Shoppers Through Retail Media with Gopuff’s Mike Harp
00:44:22
The CPG Guys, PVSB and Sri are joined in this episode by Mike Harp, Head of Brand & Agency Partnerships at Gopuff, the go-to solution for immediate everyday needs, fulfilling customer orders in just minutes.
1) Before we dive into the more detailed questions, can you give us a quick refresher on Gopuff? What sets you apart, and give us a sense of scale, where’s the company at today? 2) In June of last year, you formally introduced the Gopuff Ad platform. Would you walk us through each of the assets that brands can choose to invest against in reaching Gopuff shoppers, including sponsor product ads & sponsored search ads? 3) How much of your platform is self-serve to the brand and what types of consulting support does your team afford to brands looking to invest in Gopuff Ads? 4) What did the launch of Gopuff Ad Solutions and a self-serve platform enable that working only directly with brands wouldn’t? Are there specific use cases that you can point to that illustrate the value-add? 5) Would you please walk us through the major campaign reporting metrics you offer to brands? (ROAS, Maximum Spend Value, Max CPC, Aki, etc.) and what do you offer brands seeking to measure true incrementality? How do you advise brands to sequentially invest against your ad platform, you know: first dollar, second dollar, third dollar, and how do you help them do this is an efficient and effective manner? 6) Where has Gopuff been focusing on expanding the advertising solutions for brands and agencies looking to engage Gopuff shoppers? 7) What’s next? Where is Gopuff going? 8) Share how brands are getting ROI and what’s the success of your platform?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
12 Feb 2022
Active Content Engine Driving SEO with Syndigo’s Mark Detelich & Pat Niersbach
00:47:03
The CPG Guys, PVSB and Sri are joined in this episode by Mark Detelich Chief Product Officer and Pat Niersbach SVP of Marketing at Syndigo, the first “active content engine” that enables its customers to rapidly assess and modify content to optimize performance using Syndigo’s unique integration of analytics throughout the entire product lifecycle.
1) Why is content an important part of omnichannel commerce and why are brands and retailers finding it challenging to manage content at the speed of today’s commerce? 2) How do brands build trust with their retail customers through accurate & complete product data? 3) PIMs, DAMs & MDMs: what are they and how can they create friction in data governance? What is the solution? 4) The product content that appears on retail sites is not natively developed by each retailer, it is sourced from brands through syndication. But every channel has different data requirements, and content changes continually. How does Syndigo help solve for this reality? 5) Engaging experiences are essential to building customer loyalty and winning the sale both online and in-store. Mark, how should brands be focused on enabling this through product data? 6) How do product data analytics and understanding of shopper behavior help improve content that drives conversion? 7) Syndigo has recently revealed a new visual brand identity centered around being the first Active Content Engine that powers the continual flow of data and content throughout the entire commerce ecosystem. Help our audience understand this in the context of everything we have been discussing so far. 8) Why should brands, retailers and distributors of all sizes be invested in active content and how should they get started?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
16 Feb 2022
Advancing All Women with NextUp's Sarah Alter
00:52:32
The CPG Guys, PVSB and Sri are joined in this episode by Sarah Alter, The President & CEO of NextUp, formerly known as Network of Executive Women, whose mission is to advance all women in business
1) I mentioned that NextUp was a creation of thought leaders within the CPG Retail industry. Would you please walk us through the origins of NextUp and dimensionalize the current size of NextUp in terms of membership, geographic scope, industry verticals, etc.? 2) What are some of the core issues women face in the workplace that NextUp is seeking to address through your resources & activities? How do you measure the impact that you have on these issues? 3) How do companies partner with NextUp and what can they offer to their employees through the partnership? Can individuals join NextUp absent a corporate partnership? 4) You publicly state that men are important partners in realizing the mission of NEW. Please expand on this if you would. How can women enlist men to advance the cause? 5) Let’s explore the networking component of NextUp. Would you dimensionalize why networking is such an important enabling culture to achieve your stated mission and what are some of the core ways that NextUp fosters networking at the community level? 6) What are your members asking NextUp to start tackling from an issues or resources perspective that have you focused on the growth of NextUp? 7) As we mentioned earlier, NextUp has recently announced a major rebranding. What was the motivation behind this effort and what does it mean for your community? 8) Tell us about your radio show & podcast “Advancing All Women.” What types of issues do you explore and where are you sourcing your guests? How is the NextUp community responding to it?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
19 Feb 2022
Dynamic Data Usage in Advertising Performance with NCSolution's Patrick Roman Gut & Snowflake's Rosemary Hua
00:44:36
The CPG Guys, PVSB and Sri are joined in this episode by Patrick Roman Gut, SVP of Head of Advertisers & Agency Sales at NCSolutions and Rosemary Hua, Global Head of Retail & CPG Go To Market at Snowflake, a global Data Cloud that delivers users a single seamless experience. NCSolutions is an official insights provider partner of Snowflake.
1) If advertising isn’t effective, it won’t move the needle in terms of sales. From NCS’s perspective, what are the keys to advertising effectiveness and how does NCS go about measuring effectiveness? 2) Why is purchase data, both brick & click, a key element of accurate & meaningful measurement of advertising effectiveness? 3) Rosemary, your profile and career is so interesting. You graduated Berkeley, been at Amazon including risk management, then Walmart as a global tech lead, then non profit leadership in between, and now snowflake. 4) Snowflake has partnered with NCS to deliver a powerful data partnership. What was it about the size and source of NCS’s data set that led you to establish this partnership and what are some of the key benefits that your clients are leveraging? 5) Do you have an example of how a brand using your cloud data platform has leveraged your partnership with NCS to deliver meaningful results for their organization? 6) How is the rise of clean rooms & data in-housing transforming the needs for data enablement by your clients and how are you responding to these challenges with meaningful solutions. 7) why is audience targeting powered by third-party data appropriate & necessary, and why do small and medium sized brands need to master these skills to compete against the big players? 8) Why is data so intimidating for most CPG? How to scale this for day to day decision making? Does AI play a role
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
23 Feb 2022
Every Brand Needs to be a Media Company with Wakeup Water's Tyler Dooley
00:38:51
The CPG Guys, PVSB and Sri are joined in this episode by Tyler Dooley, the founder & CEO of Wakeup Water, a purpose-driven health and wellness company that believes your happiness starts with what you put into your body.
1) Your story starts at College of Holy Cross, then you touched finance, logistics and even real estate, eventually founding wakupwater. Decompose this for our audience and tell us how all this came to be. 2) What is the primary mission of wakeupwater and how has fundraising been in these times? What are most investors interested in understanding about your business model? 3) What about supply chain? In these times getting raw material seems to get harder and harder, then there’s manufacturing. How do you manage that for success? 4) You launched DTC - how hard is that for a beverage brand at these price points? What’s the store model & plan? 5) Why is digital commerce a priority for you in these times? How are you working to ensure wakeupwater is ecommerce & omnichannel ready = what are specific initiatives or actions you have taken? 6) How are you focused on building a team and what does your team specifically focus on - is it revenue or capabilities or both? Are their specific functions that are challenging to fill in this employment market? 7) How important is user experience in this journey and how do you help shoppers get that top tier UX? 8) What’s next for wakeupwater and you? How do you scale this?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
26 Feb 2022
The State of Retail Media with Skai's Nich Weinheimer
00:55:17
The CPG Guys, PVSB and Sri are joined in this episode by Nich Weinheimer, GM of Strategy and Commerce at Skai (fka Kenshoo). Skai is an AI-powered suite of technologies for brands and retailers including consumer and market insights, strategic planning, omnichannel media activation, testing and measurement. Skai’s solutions all share a uniquely comprehensive data foundation that informs intelligence and true incremental lift.
1) Lets begin and dive right into retail media. A few years ago, non existent. The advent of Retail Media as spurred on by Amazon's entrance and evolution into ads - from feeds sponsored ads to the full Ad Stack today revolutionized it. Where are we today on this? 2) How was Skai's history perfectly aligned to capture and help scale Retail Media - from Kenshoo to your full Connected Commerce platform? 3) Client profiling... holding companies, independent agencies, direct brands... is there a pattern in adoption as nascent channels/strategies emerge (outsourcing>insourcing)? Why are some clients so inclined to work with an enterprise platform vs. other options? 4) So you just completed a 150+ marketer agency and brand and aggregators survey/report with BWG about the State of Retail Media. Would you share some key highlights/insights. 5) What is Connected Commerce and how does skai help brands and retailers adopt and address it? 6) Lets decompose brands' data 'hierarchy of needs' and the opportunity to connect data to take 'meaningful retail action' - what’s SKAI’s role and how do you make this easy? 7) Beyond Amazon, what are Retailers looking for - strategy, technology, demand - to capture more share of this 1 in 8 dollars spent in digital on Retail Media? Why should CPGs care and lean in? 8) Take our audience through all the various services you offer, and a highlight of successful partnerships you have had with brands
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
02 Mar 2022
Omnichannel Insights & Engagement with Amazon Ads' Ru Vallury
00:36:56
The CPG Guys, PVSB and Sri are joined in this episode by Ru Vallury, Head of Grocery (Food & Snacks) at Amazon Ads, the omnichannel media arm of Amazon which helps brands reach audiences where they shop, read, listen, watch, and play through ad experiences both on and off Amazon. Tap into signals to shape your advertising campaigns and measure results.
This episode is brought to through a partnership with Amazon.
1) Lets begin with your background. You graduated Hofstra and spent time in clinical research. Then it was magazines and digital via Cox. Then Amazon for a solid 10 years. Take us through the journey of your career at Amazon to Amazon ads now leading food & snacks advertising? 2) Let’s dive right into retail media. A few years ago, non existent. The advent of Retail Media as spurred on by Amazon's entrance and evolution into ads - from feeds sponsored ads to the full Ad Stack today revolutionized it. Why is retail media such a hot commodity these days? 3) How is Amazon ads leading brands in understanding and developing brand equity in this space? 4) How can Amazon ads help drive a successful SKU or brand launch? What tactics do you recommend for innovation launch? 5) Take us through all the features and different capabilities of Amazon ads. What tactics would you recommend for scaled brands vs smaller brands? 6) What can brands expect back from Amazon ads with each campaign today? Can you take us through the metrics, reports, and how success is defined with you? 7) What’s next for Amazon ads? Capabilities? What’s the sneak peek you want to share with our audience?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
05 Mar 2022
Zero Party Data Capture at Scale with Jebbit's Tom Coburn
00:33:09
The CPG Guys, PVSB and Sri are joined in this episode by Tom Coburn, co-founder & CEO of Jebbit which enables anyone to build and design fun, engaging quizzes and digital experiences with speed and control, all while capturing customer-first, zero-party data at scale. From simple lead forms or surveys to more robust experiences like product matches and personality quizzes, Jebbit experiences drive 85% avg. completion rates and provide consumers with immediate value in exchange for relevant information about their motivations, interests and preferences.
1) ’m familiar with 3rd party, 2nd party and 1st party data. “What is zero party data?” There was a recent Twitter debate on whether zero party data is actually a thing or if this is all just really first party data. What’s your take? 2) I guess the investment industry is validating your perspective as Jebbit recently announced a sizable round of funding. What are your plans for the funding? 3) You work with a lot of CPG brands, can you share some of the most common ways CPG brands are getting value from Jebbit? 4) The stats shared are pretty incredible, why do consumers engage with these experiences at such high rates? 5) Jebbit’s growth comes at the time the industry is grappling with the impact of serious data privacy changes, Facebook reporting that Apple’s changes will cost them $10 Billion this year. 6) How is Jebbit helping CPG brands with the impending “cookieless world”? CPG brands for ages have been at the mercy of the retailers and third party sources when it comes to data strategy, the shift to DTC and ecommerce is empowering them to now be in control. How should they be thinking about their data strategy today based on the successes you’ve seen? 7) So brands should be thinking about this strategy along every point of the path to purchase, even offline? Can this form of data really scale? 8) Tom, your origin story is pretty incredible from college drop out to CEO of a marketing technology company that doubled revenue last year. Please share how you got here? 9) Lastly, any advice or predictions you want to share? What is the best way to get started?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
09 Mar 2022
Driving Omnichannel Media ROI with Walmart Connect's Kara Rousseau
00:45:10
The CPG Guys, PVSB and Sri are joined in this episode by Kara Rousseau, VP, Head of Marketing at Walmart Connect, the closed loop omnichannel media business of America's largest retailer.
1) Turner Broadcasting, Warner Media, Walt Disney - now WMC. How did all this happen and what attracted you to WMC? 2) Why is retail media one of the hottest platforms of advertising today? 3) How is WMC driving leadership for brands in this space? 4) How does WMC’s solutions connect back to the store and merchandising for Omnichannel growth? 5) Take us through the various ad capabilities WMC offers. 6) How can WMC help a brand innovation launch be successful. What tactics do you recommend? 7) What can brands expect back from campaigns? Data, insights, what types of metrics? 8) What are the innovative solutions you are building that deliver on the needs of advertisers of all sizes?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
12 Mar 2022
Big Beauty Event Sampling with Walgreens Jennifer Volz & Brandshare’s Casey Nider
00:27:10
The CPG Guys, PVSB and Sri are joined in this episode by Jennifer Volz, Senior Manager, Beauty Customer Care at Walgreens, the Retail Pharmacy USA Division of Walgreens Boots Alliance, a global leader in retail pharmacy and Casey Nider, Vice President, Business Development and Customer Experience from Brandshare, which creates omnichannel brand experiences to accelerate purchase conversion through curated subscription boxes, loyalty programs and e-commerce sampling with digital connectivity.
1) What beauty trends are you seeing this Spring that Walgreens customers are asking for? 2) What can customers expect when they visit Walgreens’ Big Beauty event this March? 3) How instrumental are the Walgreens’ Beauty Consultants to the success of the overall customer experience? 4) For customers that cannot attend the in-store event, are there online promotions for them to take advantage of? 5) How will sampling play a role within the Big Beauty event in-store and online? 6) Are there any insights, customer feedback or engagement you can share from previous Walgreens in-store or online events? 7) How did the Walgreens/Brandshare partnership begin and what can we expect in the future? 8) How can interested brands learn more about being involved with Walgreens’ events?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
14 Mar 2022
3P Marketplace Mechanics with Walmart's Matthew Smith
00:52:26
The CPG Guys, PVSB and Sri are joined in this episode by Matthew A. Smith, director, marketplace strategy & business development for food, consumables, health & wellness at Walmart Marketplace, the 3P online seller marketplace at the world’s most elite retailer.
1) You of course came on the show way back representing Walmart connect, back then Walmartmedia and its capabilities. Since then, your role has changed. What exactly is your new role? 2) Decompose the marketplace platform for our audience. Who buys, who sells, what is your role in this with buyers and sellers? 3) Are there Walmart connect opportunities in the marketplace? When can we expect this evolution? 4) How fast is this marketplace growing, and how does one enroll to be part of it selling products? Can a 1P supplier sell on this platform? 5) Why do you believe this is the next frontier and who do you recommend should connect with you/the marketplace? What sort of brands are ideal for this? 6) Take our audience through all the various services you offer, and a highlight of successful partnerships you have had with brands? 7) How does a brand scale on this platform? 8) What’s your big announcement about #walmartopencall ?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
The CPG Guys, Sri & PVSB, are joined in this episode by Patty Descamps, Associate Director of Customer Experience & Personalization at The Clorox Company and Risa Crandall, SVP CPG Strategy at Aki Technologies which empowers brands and retailers to reach people by targeting pivotal moments in the consumer journey with personalized advertising.
1) Patty, your career once out of LSU was at P&G in finance. How did you evolve to CX? What does CX mean to you? 2) Risa, can you explain what personalized advertising is and why it’s important? 3) Patty, how does Clorox partner with Aki - is it your team, and if so what is the partnership? 4) How is everyday value coming out of your partnership Patty? Risa, what would you say is the primary reason this partnership is successful? 5) Risa, what is responsive dynamic personalization? Is it different from personalization? What are examples of this from Aki? 6) Patty, I’d be remiss if I didn’t ask what are your predictions for this evolving CX space? Where are you focused in this space go forward with the high penetration of ecommerce we have seen? Will the role of personalization change even more? 7) What is new and exciting at Aki? What should we expect next in this exciting advertising space?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. The views expressed by the CPGGUYS, LLC do not represent the views of their employers or the entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
23 Mar 2022
Breakthrough Hair Care Innovation with MYAVANA's Candace Mitchell Harris
00:41:04
The CPG Guys, PVSB and Sri are joined in this episode by Candace Mitchell Harris, the founder & CEO of MYAVANA which blends customized haircare recipes + patented technology to support and guide consumers through every phase of their hair care journey.
1) Take us through that wonderful career where you and I met at PepsiCo where you were a program manager and reconnected at Revlon as a CEO/founder of myavana? How did you decide to become an entrepreneur? 2) What is the myavana mission and how was it founded? How hard was it to be a solo entrepreneur and how did you go about starting this mission? 3) What are the trials and tribulations of a startup founder? Has it always been rosy? What emotions does one go through? 4) How did covid impact business given social interactions in person dropped significantly. How has it rebounded and where are you headed? How hard is it to be a female POC founder of a brand? 5) Take us through the product portfolio and who should be looking to myavana for solutions? Who is your core consumer? 6) What is the role of digital for myavana? What is eCommerce doing for you? What’s the in store plan? What does the app do? 7) Why would one keep a business membership and how does it benefit them? Who is a hair expert? What’s next for myavana? 8) Who is a Myavana angel? What do they do and how does one become a mayavana angel? How many angels like this exist?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
26 Mar 2022
Data Modernization for CPGs with Sigmoid’s Mayur Rustagi and Mondelēz's Frank Cervi
1) Let’s get into the world of Sigmoid, how did the journey start, what was the inspiration and where you are as a company today? 2) Frank, as a veteran in the CPG industry, how are data engineering and AI impacting your business? Where does Data fit now, as compared to 5 yrs? 3) The intersection of data + AI is sizzling hot these days. AI can help take the most complex data sets and deliver reporting quickly, is this the biggest opportunity in the CPG industry for insights generation? 4) Tell us how Sigmoid has differentiated itself from other data analytics companies? What are tangible results of this for CPG brands or retailers? How can this result in stronger downstream ROI generation? 5) Solving the digital and analytics scale-up challenge in consumer goods is a real thing. How is Sigmoid helping its customers? Frank - please chime in with how your role helps take Mondelez forward on this? 6) What did you find different & compelling in Sigmoid’s approach vs. other technology companies that you’ve dealt with? 7) Sigmoid is one of the fastest-growing technology companies in The Americas. What’s driving this growth? 8) What does the future hold for Sigmoid? What can your clients and those who want to be partners expect from you?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. The views expressed by the CPGGUYS, LLC do not represent the views of their employers or the entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
30 Mar 2022
Total Growth Accountability with The Digital Shelf Institute's Molly Schonthal Hamlin & Firstmovr's Chris Perry
00:47:53
The CPG Guys, PVSB and Sri are joined in this episode by Molly Schonthal Hamlin, Executive Director of The Digital Shelf Institute and Chris Perry, co-founder & Chief Learning officer at Firstmovr, a satellite center of excellence for eCommerce education.
1) Molly and Chris, I know you partnered together through the DSI community to lead and publish a research report last year entitled “Totally Growth Accountability.” Can you tell us more about the premise and what inspired your research? 2) So what is Total Growth Accountability exactly? 3) What are some of the realities that are driving this need? 4) What are the best practices for shifting to Total Growth Accountability? 5) Chris, I know you launched some complementary research at firstmovr in January through a free eBook, virtual event and resources that you called “SHEARED: Shedding Your Coat of Corporate Conformity in the Age of eCommerce.” What is this book about? 6) How does SHEARED connect with Total Growth Accountability? 7) What are some of your most important recommendations around actually driving digital transformation, eCommerce change and Total Growth Accountability? 8) What would each of you recommend as the most important thing they could do to accelerate change within their organizations?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
02 Apr 2022
Influencing Shopper Decisions Through Retail Media with Shipt's Dave Young & Criteo's Erin Dye Lastra
Erin Dye Lastra, Sr Director of Business Development at Criteo
This episode is sponsored by Criteo, a global technology company that powers the world’s marketers and media owners with trusted and impactful advertising through a world-leading Commerce Media Platform, a suite of products that activates the world’s largest set of commerce data to drive better commerce outcomes.
1) Erin & Dave - please take turns to tell us about Shipt and Criteo - what’s going on at each company, how long have you been working together, why does the relationship work? 2) Dave - What has been Shipt’s retail media journey and what is the continued vision? How does this come together to benefit the consumer for delivery? 3) Erin & Dave - How have Shipt and Criteo been leveraging consumer behavior data to drive success and connect with the right consumer for success? 4) Dave - How is Shipt trying to move beyond CPG categories and what’s been most successful? How is Criteo helping with this expansion? 5) Dave - What are the opportunities for brands to influence a shopper decision during their purchase journey on Shipt? 6) Erin - What are brands asking of you, how do they typically view you within their media toolkit? Is it all data? 7) Dave - Where has Shipt been focusing on expanding the advertising solutions for brands and agencies looking to engage Shipt shoppers? 8) Here on the show, the last question is always future forward - so, what does future innovation look like for each of you?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. The views expressed by the CPGGUYS, LLC do not represent the views of their employers or the entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
06 Apr 2022
Non-Fungible Tokens with Doodles' Evan Keast
00:43:15
The CPG Guys, PVSB and Sri are joined in this episode by Evan Keast, founder of Doodles, a community-driven collectibles NFT project. Doodle NFTs are made up with over a hundred exciting traits of faces, hair, hats, body and backgrounds. Each Doodle is a unique, non-fungible token (NFT) on the Ethereum blockchain.
1) Your story starts at University of Calgary, then you founded breakup shop, then social media marketing eventually founding the NFT doodles. Decompose this for our audience and tell us how all this came to be. 2) Give us the 202 on doodles. Last year we had a grammy winning producer Gino the Ghost give us a 101? How does one get started in the NFT world? 3) How fast has doodles scaled and how long did it take to get this far at the time of this recording? 4) What is the inspiration behind doodles? How did you work on this everyday aka what is the day in the life of the doodles founder? 5) How do you keep the buzz alive for doodles? How many doodles exist? 6) Describe a doodles party or event? What happens at these events and how does it grow the brand? 7) What is your advice for our generation for which this is all new and maybe ‘scary’? 8) What’s next for doodles and you? What is your big NFT prediction?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
09 Apr 2022
Powering RGM Through Scalable AI Solutions with Carlsberg Group's Silvana Dimitrov & The Math Company's Prajwal Revanasiddappa
00:44:19
The CPG Guys, PVSB and Sri are joined in this episode by Silvana Dimitrov, Revenue Management Director at The Carlsberg Group & Prajwal Revanasiddappa, Head of Delivery at TheMathCompany, a modern, hybrid consulting firm that builds custom AI applications for enterprises. Its consulting model addresses pressing gaps in conventional analytics service provider and off-the-shelf product models, including the lack of speed, reusability, and customization.
This is the second of a 2-episode sponsorship by TheMathCompany.
1) Silvana, welcome to the CPG Guys. Can you help our audience understand a little bit about your journey and your role as Director of RGM at Carlsberg? How did you get here? 2) Prajwal, its great to have you here representing TheMathCompany. Please tell us about how you came to work with the Carlsberg Group and the nature of your work supporting their business. 3) Silvana, You have spent several years with the Carlsberg Group and are an expert in CPG. Why is a Revenue Growth Management suite crucial to CPG organizations? Why did you think TheMathCompany was the right company to help you with your RGM goals? 4) Prajwal, how fast does a client start getting value in the partnership? Take us through the journey of a partnership leveraging your Co.dx solution. 5) Silvana, In your experience as RGM Director, what are some of the pertinent challenges in achieving revenue growth? Why aren't existing solutions able to address these challenges? 6) Prajwal, MathCo. leverages Co.dx, a proprietary AI/ML platform to solve not just business challenges but also organizational or operational gaps that exist today. Can you shed some light on how you do that? 7) Silvana, what are some of the best examples where you have leveraged Co.dx's RGM applications to help you improve margin growth? 8) Prajwal, What is TheMathCompany's approach to tackling RGM effectively?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
13 Apr 2022
From Launching Rockets to Launching CPG Products with Spectrum Brands' Mir Zaman
00:40:26
The CPG Guys, PVSB and Sri are joined in this episode by Mir Zaman, VP of Commercial Operations at Spectrum Brands, a leading supplier of residential locksets, residential builders’ hardware, plumbing, shaving and grooming products, personal care products, small household appliances, specialty pet supplies, lawn and garden and home pest control products, and personal insect repellents.
1) What a career from NASA and aerospace to Amazon merchant and ads to Spectrum brands. Take us through the journey and how you got here. 2) What is your role today as a commercial leader? What teams do you work with and what partnerships do you establish internally? 3) Let’s talk Omnichannel and your Amazon learnings. Is Omnichannel the only way to forward and what such capabilities would you build and recommend for brands these days ? 4) You spent time with Amazon ads - what is the importance of retail media and can a brand realistically grow on platforms without it - what is the tactic you would recommend as best or must have? 5) How are you bringing Omnichannel thinking to spectrum brands - how are you coaching business leaders on content, reviews, DTC? 6) What about assortment? Is it homogeneous across platforms? Do they need to be specific for online vs offline? What about price pack architecture? Is that the way for ecommerce ? 7) Let’s talk revenue optimization, supply chain in these days they go hand in hand. What skills I’m these areas are the ones for today? How do they intersect? 8) Here on the show we always ask our guests to look forward to the future forward. What does Mir Zaman see for the CPG industry as his prediction?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
16 Apr 2022
Discovering Demand Drivers Through AI with NWO.ai’s Miro Dimitrov
00:43:35
The CPG Guys, PVSB and Sri are joined in this episode by Miro Dimitrov, COO at NWO.ai, whose bleeding-edge AI-based technology enables clients to surface the fears, motivations, and demand drivers underlying various Signals, providing them with unprecedented access to the why behind a narrative.
1) Wow! What a career from early pharma to a solid SAP foundation to now squarely in scaling AI for business. Take us through the journey and how you got here. What does being a member of the forbes business council mean to you? 2) What is your role today as a COO at nwo.ai? What teams do you work with and what partnerships do you establish internally and externally?. 3) Decompose the word AI for CPG - give us 2-3 solid examples of why retailers and brands should care about and invest in AI? 4) Lets talk nwo.ai - core value proposition. Take us through the various offerings you have and which one leads the way? 5) Today’s world of brands and retail deals with an unprecedented level of data. What role can nwo.ai play in harnessing this for meaningful signals and demand generation for a brand? Is 1P data everything? 6) Staying with the data theme, there’s internal data and then there’s external data not just syndicated, but macroeconomic data, etc. How can AI digest a variety of these and why should a brand pay attention to all of them? 7) If now.ai can build solutions there’s still the issue of democratizing it across an enterprise, how does one go about it? When should one come to now.ai?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
20 Apr 2022
Digital Shelf Fundamentals with B&G Foods Neha Mallik
00:33:47
The CPG Guys, PVSB and Sri are joined in this episode by Neha Mallik, Director of eCommerce & Digital Marketing at B&G Foods which manufactures, sells and distributes high-quality, branded shelf-stable and frozen foods across the United States, Canada and Puerto Rico. B&G's portfolio includes 50+ familiar brands like Green Giant, Cream of Wheat, Ortega & Spice Island.
1) Why is the digital shelf more important today than it was even 3 years ago? 2) How has the advent of retail media fundamentally transformed how consumer goods manufacturers invest in growing their brands? What makes retail media so appealing and when you look to prioritize investment, what capabilities are you looking for in a platform? 3) Can retail media solve all of the digital shelf issues for a brand’s entire assortment? If not, why not? How do you think about investing against improving SEO? What are the important attributes in driving organic SEO? 4) Should DTC be the aspiration of every brand manager? What considerations need to be made before deciding to go this route? 5) Is shoppable media fundamentally at odds with building brands? Why or why not? Is FULL funnel attribution necessary in shoppable media or is “add to basket” enough? 6) How do you think about Upskilling talent in your organization for eCommerce & digital marketing? How do you bring along other stakeholders on the journey? 7) Building meaningful sources of insights are fundamental to making good business decisions? Is 1P consumption data important to an effective insights program? Where can it be sourced? Are you able to use it in journey mapping and the creation of customer lifetime value? 8) What are a few emerging trends in our industry that have your focus right now? Why?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
23 Apr 2022
Shopping List Marketing Technology with AdAdapted’s Molly McFarland
00:45:23
The CPG Guys, PVSB and Sri are joined in this episode by Molly McFarland, founder & Chief Revenue Officer of AdAdapted, the leading shopping list marketing and insights platform built for CPG brands, agencies, and retailers. With its powerful list data and unique ad products, AdAdapted helps the world’s top CPGs meet their most important goals.
1) You’ve been with AdAdapted 10 years, take us through the decade and how the company has shaped itself to be what it is today as an advertising leader? 2) Let’s talk AdAdapted - value proposition. Why are CPG brands choosing to work with AdAdapted as the core data, analytics and target marketing partner of choice? 3) Let’s explore all the 4 types of solutions you offer - managed service, self service, your platforms & attribution? What do you need from a brand to get started with your clients? 4)Why is managed service so important for brands to operate in the world of mobile advertising? 5) What is your role today as a CRO at AdAdapted? What teams do you work with and what partnerships do you establish internally and externally? 6) Today’s world of brands and retail deals with an unprecedented level of data. What role can AdAdapted play in harnessing this for meaningful signals and demand generation for a brand?7) Brands are now shifting marketing mix to measurable ROI, lets get into the world of attribution and how you create value for brands through attribution? 8) Whats next for AdAdapted? What areas are there capability developments going on? What should your clients and prospects look forward to?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
25 May 2022
Walgreens Advertising Group with Walgreens' Katie Vogt & Criteo's Erin Lastra
Katie Vogt, Director of Media Planning & Execution at Walgreens Advertising Group
Erin Dye Lastra, Sr Director of Business Development at Criteo
This episode is sponsored by Criteo, a global technology company that powers the world’s marketers and media owners with trusted and impactful advertising through a world-leading Commerce Media Platform, a suite of products that activates the world’s largest set of commerce data to drive better commerce outcomes.
1) Katie, walk us through your pivotal career moments that got you here as a leader for Walgreens retail media? 2) Please frame out the partnership between Criteo and walgreens. What specific services and solutions does criteo offer brands through the walgreens platform? 3) How do you partner with clients to measure and monitor ROI - take us through how its done at Walgreens? 4) Please share some of the key stats around size of audience that walgreens can share with brands to drive audience and engagement when they partner with you. 5) How is re targeting shaping up these days given all the constraints on cookies and privacy? What is criteo’s offering in this space and is it critical for full funnel attribution? 6) When you connect with a platform like criteo what specific experiences are unlocked for brands through the partnership? What does a brand need to succeed? 7) WAG has now been out over a year. What is the industry asking you for and what are you seeking to deliver in the near future? 8) Whats next for criteo? What areas are there capability developments going on? What should your clients and prospects look forward to?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. The views expressed by the CPGGUYS, LLC do not represent the views of their employers or the entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
30 Apr 2022
Searchable Video Content with Vyrill's Ajay Bam & John Casey
John Casey, Director of Business Development at Vyrill
This episode is sponsored by Vyrill, a fan video discovery, insights and content marketing platform enabling brand marketers to supercharge brand awareness and revenue with fan led content such as video reviews, unboxing, how-to videos and more. Vyrill is a Google for fan video and creators, capturing who, what, where and when –inside millions of videos.
1) Ajay - Wow! You’ve founded Vyrill 5 years ago, take us through the years and how the company has shaped itself to be what it is today as a video commerce leader? 2) Let’s talk about vyrill - value proposition. John - Why are CPG brands choosing to work with vyrill as a video analytics, UGC analytics provider? What need is Vyrill solving? 3) Ajay - Let’s explore all the solutions you offer - take us through all the capabilities a brand can find in partnership with you? What do you need from a brand to get started with your clients? 4) Ajay - What are the keys to success with leveraging video for commerce? How will this change the game for brands using your solution? 5) Ajay - How are retailers and marketplaces utilizing both UGC and branded videos? (Amazon, etc) . John - anything you want to add? 6) Ajay - What type of video content drives conversion? How does Vyrill accelerate this conversion? 7) Let's get into ROI. John, how does a brand partnering with you measure the ROI of the investment with you? What metrics do you provide? 8) Ajay - What's next for Vyrill? What areas are there capability developments going on? What should your clients and prospects look forward to?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. The views expressed by the CPGGUYS, LLC do not represent the views of their employers or the entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
07 May 2022
Multi-Touch Attribution with Reckitt's Taj Peeran & Sigmoid's Rahul Kumar Singh
1) Rahul, what was your inspiration to start Sigmoid? Tell us about your data science practice and how have you been delivering impact for CPG customers? 2) Taj you of course come from Mead Johnson and Reckitt. What is your role and what does a day in your life look like? Tell us how data and insights shape your marketing strategy? 3) Rahul, Many CPG companies are recognizing that the digital world requires a new approach to marketing measurement. Tell our audience how Sigmoid’s Multi-Touch Attribution accelerator helps to optimize marketing spends and drive revenue? 4) Taj, how are you leveraging Sigmoid in your everyday life? Do you connect their capabilities directly with ecommerce results? If so, how? 5) Rahul - Connect AI to your solutions and how you extract value from AI which I believe is a buzzword in CPG? Taj - please chime in with how your role helps take Reckitt forward on this? 6) Rahul - lets jump into 2 others areas - Personalized Recommendations & Customer Life-Time Value (CLTV). Take us through your offerings here. 7) Rahul, why do you believe you are different from the many technology engineering analytics providers we talk to? What is your core value proposition and why should someone work with you?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. The views expressed by the CPGGUYS, LLC do not represent the views of their employers or the entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
13 May 2022
Retail Media Revolution with Skai's Nich Weinheimer
00:52:20
The CPG Guys, PVSB and Sri are joined in this episode by Nich Weinheimer, GM of Strategy and Commerce at Skai (fka Kenshoo). Skai is an AI-powered suite of technologies for brands and retailers including consumer and market insights, strategic planning, omnichannel media activation, testing and measurement. Skai’s solutions all share a uniquely comprehensive data foundation that informs intelligence and true incremental lift.
1) How are Natural Language Processing and advanced analytics helping brands to surface powerful trends and predictive insights? 2) How are brands able to power Skai’s market intelligence capabilities with additional configurations and services involving 3rd party data sources? What are the connectivity options you afford to your clients in this pursuit? 3) How does Skai ensure that when connecting to 1st party data sources, security is at the forefront? What are the types of 1st party data that must be secured? 4) Apple mobile search is an important place for brands to market in pursuit of customer acquisition. How does Skai enable full-funnel optimization of bidding and manual intervention that improves Apple installs & in-app events? 5) In late March, I attended the Shoptalk Event in Las Vegas. On the second day, Kroger/84.51 announced that it was opening its Kroger Precision Marketing retail media platform to third party ad management platforms, notably Skai. Would you please provide us some detail as to what this involves and why brands should be excited about this partnership? 6) What is the state of retail media in the convenience channel. I know Gopuff has an established platform but I hear that some convenience omnichannel players are preparing to enter the marketplace. What intel do you have to share? 7) Auditing of campaign execution & performance may not sound like the most exciting service offered by Skai, but the improvements coming from audit can have a significant impact on future performance. Would you please expand? 8) What are Dynamic Commerce Ads and why is this revolutionary innovation in social-to-retailer advertising?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
18 May 2022
Consumer Omnichannel Insights & Engagement with Walmart's Seth Dallaire
01:00:59
The CPG Guys, Sri & PVSB, are joined in this episode by Seth Dallaire, the Chief Revenue Officer at Walmart where he oversees Walmart Connect, Walmart Luminate & Walmart +.
1) One of your responsibilities at Walmart is for a Group known as Walmart Data Ventures. which markets Walmart Luminate: a customer-centric suite of data analytics and insights. Would you please give us an overview of Walmart Luminate? 2) What was the inspiration for standing up Walmart Luminate in the first place? And what is the future vision for it? 3) Does Walmart Luminate make visible to subscribing vendors all products in the category and are all vendors in a category able to subscribe to Walmart Luminate? 4) Another of your areas of responsibility is Walmart + which Walmart launched 18 months ago. Would you please provide our audience an overview of Walmart+ from a consumer perspective. What is the value proposition for subscription? 5) Would you share with us your Walmart+ strategy for the year ahead? Are there areas where your team is leaning in to continue providing value to customers who subscribe to it? 6) It is undeniable that, at the forefront of “the great retail reset” transforming our industry is the explosive growth of retail media, both on-site and offsite, both online and in the physical world. At its core, what is the value proposition that Walmart Connect offers to vendors looking to grow sales through Walmart platforms? 7) Some recent research shared by Walmart Connect talked about the use of Walmart’s mobile app in physical store visits highlights an important correlation between digital engagement and physical shopping. Would you please expand upon the details & findings of this research? 8) How are brands able to access use of Walmart Connect’s powerful retail media solutions onsite, offsite & in physical retail? Is it entirely through Walmart platforms or are they able to use 3rd party eCommerce advertising platforms for some offerings?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
21 May 2022
Consumer 360 Live! with Walmart's Whitney Cooper
00:42:04
The CPG Guys, Sri & PVSB, are joined in this episode by Whitney Cooper, Senior Director of Omnichannel Transformation & Commercialization
This episode is sponsored by NielsenIQ and was recorded on stage at the NielsenIQ Consumer 360 Conference #360
Whitney answers these questions:
1) Whitney, happy to share the stage with you here as the CPGGUYS - you are a repeat guest now of the CPGGUYS with 3 episodes. We are pleased to have just had Seth Dallaire on episode 200 on May 18th later this week. You are 2 episodes away from hitting 5 and getting the special HOF CPGGUYS jacket designed for superstars. You recently got promoted to a new role as Sr Director of transformation and commercialization. Your remit has recently expanded, talk to us about this and commercialization at Walmart? What are the core responsibilities of this role? 2) Its undeniable that the pandemic shaped the future of omnichannel commerce. From your perspective what are the key components playing out over the last 2 years that have helped this acceleration? 3) It seems like retail media is everywhere and every retailer has a platform these days. Why are some platforms more important than others and what are the core components of a successful retail media platform? 4) What is the connection between Take me to Walmart physical and digital when it comes to shoppers? Should CPG brands now pay attention to the store shelf connected closely to the digital shelf? What is the role of content therefore? 5) Retail media and digital advertising - is it all about the lower funnel conversion? Does audience engagement and acquisition triumph conversion? 6) Tell us all about Walmart luminate. Walmart luminate is now starting to touch brands in their every day decision making. What is your advice to brands on how they should be leveraging this incredible capability?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
25 May 2022
Data-Driven Loyalty in Convenience Retail with Casey's Art Sebastian & Fetch Rewards' Kevin McGovern
00:35:28
The CPG Guys, Sri & PVSB, are joined in this episode by Art Sebastian, VP of Digital Experiences at Casey’s, a Fortune 500 company operating over 2,400 convenience stores, and Kevin McGovern, VP of Retail Partner Development at Fetch Rewards, a mobile loyalty platform.
1) Art, when you arrived in 2018, what was the state of digital CX when you arrived and what were some of the fundamental changes you sought to activate in order to transform the CX for a digitally driven age? How did the pandemic “complicate” your efforts? 2) Art, Convenience is a notoriously difficult channel to consolidate & synthesize data to better understand your guests and provide relevant communications, offers and incentives. How have you tried to approach this problem? 3) Kevin, Fetch Rewards has been operating as an omnichannel brand loyalty mechanism, working with manufacturers to reward consumers for buying their products, wherever they choose to purchase those products. How did Fetch transition into enabling retailers to engage its now 13 MM users? 4) Art, encouraging guests to cross the distance between the pump and the store can be enormously difficult. What are you finding works well for Casey's? 5) Art, for a retailer like Casey's, who has a much more dynamic in-store experience offering products like made-from-scratch pizza, how do you think about maintaining relevance with your guests, given a broader competitive set? 6) Kevin, when you thought about enabling customer acquisition for Casey’s what kind of plan were you seeking to develop with Art and his team? 7) Art, How has the partnership with Fetch Rewards enabled your overall CX? Where does it fit into your marketing mix? 8) Art & Kevin, what’s next for driving meaningful customer engagement at Casey’s and how are you thinking about leveraging this audience of 13 MM active users?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
30 May 2022
Omnichannel Performance Marketing with Reckitt's Imteaz Ahamed
00:43:23
The CPG Guys, PVSB and Sri are joined in this episode by Imteaz Ahamed, Director of Omnichannel Performance Marketing for Infant Nutrition at Reckitt, a consumer goods manufacturer whose mission is to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world
1) Imteaz, would you walk us through your career progression at Reckitt from territory sales to your role today in performance marketing and highlight some of the pivotal points where you saw transformation starting to accelerate in the omnichannel world? 2) You mentioned that you were an early pioneer in the area of eCommerce, starting back in Australia 8 years ago. You probably have some strong opinions on how consumer goods organizations need to prepare themselves for this digital transformation. What are some of the key enablers you think companies should be leveraging to successfully accelerate this transformation? 3) On the CPG Guys, we have often said the DTC is a non-negotiable imperative fore scaled consumer brands. What are your thoughts on this and what were the capabilities that you needed to have in place to execute a successful DTC strategy? 4) How did you set about establishing digital marketing & workflow automation for DTC? And how did you go about recruiting talent for the BU? Was it in-house, outside, agency? What are the building blocks here? 5) In your new role in omnichannel performance marketing you seek to drive holistic success for infant nutrition. How do you align measurement principles in brick & mortar vs. eCommerce? What are your core operating principles in this respect? 6) Retail Media has become a considerable component of the marketing mix for consumer goods companies looking to win search. Is this a centralized activity at Reckitt or do the trade teams lead this charge? What are the guiding principles you use is investing against retail media? 7) 1st party data can enable a deeper relationship with your consumers. How does 1P data play into your performance marketing efforts at Reckitt and are you sourcing it from beyond your DTC channel? 8) Are there any emerging trends in digital & eCommerce beyond what we have discussed today that are of particular interest to you and that you recommend our audience follow? What intrigues you about them?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
01 Jun 2022
Digital Cartwheels with DIGITS Agency's Dave Glaza
00:42:25
The CPG Guys, PVSB and guest host Andrea Leigh from the #fresh4 and Allume Group are joined in this episode by David Glaza, founder & CEO of DIGITS Agency, a specialty consulting agency. experienced in the strategy and execution of digital coupons, loyalty and personalization programs, bringing digital capabilities to physical stores.
1) For the first 9 years of your tenure at Target, you held a series of traditional retail roles in merchandising, planning & operations. Then, in 2012 you moved to a team that would ultimately launch the Cartwheel digital coupon app. Would you walk us through the genesis of Cartwheel and what made it revolutionary? 2) The rise of retail media at omnichannel retailers is explosive. What does this mean for brands and are digitally-native vertical brands necessarily positioned to win in this environment? 3) From your perspective, what do brands need to do to succeed in omnichannel retail from a capabilities & talent perspective? 4) Digits has been able to help its brands outperform the overall market at retailers like target. You recently released some metrics around this. What are those comparative metrics and what do you think were the major drivers? 5) Retail media is not the same suite of offerings across retailers. What are some of the core capabilities and mechanisms that will draw disproportionate investment from brands to specific platforms? 6) What’s next in retail media that you see being appealing to brands looking to grow? Is it all about digital platforms? 7) Digitally-native vertical brands are increasingly turning to brick & mortar to scale their businesses. Is this necessary and for what reasons? 8) The customer experience on major omnichannel grocery retail sites outside of Walmart & Target is still not comparable from a number of perspectives like content and personalization. Do you agree and what do you think needs to change to make the CX better?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
04 Jun 2022
Data Clean Rooms with Habu's Matt Kilmartin
00:40:47
The CPG Guys, PVSB and Sri are joined in this episode by Matt Kilmartin, Co-founder & CEO of Habu, a Data Clean Room software company that makes it seamless for businesses to generate high-value analytics from controlled datasets, while protecting the privacy of consumers and the rights of data owners.
1) Take us through your career journey from Akamai to HABU. What prompted you to come here to HABU? Why data & analytics infrastructure leadership? 2) I’d love to go through the history of HABU. Where did you start, what prompted interest in this space? What’s the evolution over time? 3) Let’s decompose the mission statement of HABU - Unlock the true potential of data - Connect to data wherever it lives, even across a disparate universe, all at unparalleled scale. Give us the scoop on what this means to brands, why is HABU a leader in this? We will decompose each of the 3 segments of your offerings later (data model and enrichment, advanced segmentation and privatization, clean room software, customer journey & activation). 4) Let’s now discuss data modeling & enrichments. What are your capabilities in helping brands here and what areas should brands focus on for application of data models? Why are you best qualified to help a brand do this? 5) Once a good solid data model is built and optimized, segmentation is the next step for focus? What’s the role of 1P data that a brand may have in this? How does HABU help with segmentation? 6) Give us the 101 on clean rooms since it’s a capability of yours? What can clean rooms enable for your clients, give us data based objective examples of outcomes from clean rooms. 7) How does HABU help a retailer with their data and insights journey? What examples do you have of successful partnerships? 8) What advice do you have for CPG leaders through work you have done and learned with brands? How can they prepare for an uncertain future that we are currently experiencing?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
08 Jun 2022
Retail Media Deep Dive with Omnicom Commerce Group's Bryan Gildenberg
00:37:36
The CPG Guys, PVSB are joined in this episode by Bryan Gildenberg, SVP of Commerce at Omnicom Commerce Group.
Bryan speaks with Sri about the fast moving world of Retail Media.
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
11 Jun 2022
3D Virtual Commerce with InContext Solutions's Melissa Jurgens & Lucas Blair
00:44:50
The CPG Guys, Sri & PVSB, are joined in this episode by: Melissa Jurgens, Chief Operating Officer & Lucas Blair, Chief Technical Officer at InContext Solutions, the global leader in 3D simulation software for retail that helps brands & retailers reduce the time, cost, and risk of developing innovative in-store experiences.
1) Melissa - your career spans quite a bit of experience in market research and competitive analysis at Mintel where you spent 10 years. Then you joined InContext Solutions as an account executive to grow to being the Chief operating officer. Take us through your career journey from Mintel to InContext Solutions. What prompted you to come here to InContext Solutions? Why retail tech leadership? 2) I’d love to go through a brief history of InContext. Where did the company start, what prompted interest in this space? What’s the evolution over time? 3) Tell us about InContext’s virtual commerce offering. What makes InContext uniquely positioned to be the leading provider of virtual commerce solutions? 4) So, let’s talk about the metaverse. How do you define the metaverse, and are you a metaverse company? 5) There’s a lot of hype around the metaverse, some say it won’t last. Let’s talk about what some are the naysayers saying and break that down a bit. 6) You talk about InContext being a building block to the metaverse. Virtual commerce is one way. What other building blocks should we be thinking about? 7) Historically, InContext’s bread and butter has been in shopper insights and visualizing retail stores. How does this tie into what you’re doing with virtual commerce?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. The views expressed by the CPGGUYS, LLC do not represent the views of their employers or the entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
15 Jun 2022
Brand Management in the Digital Era with Colgate-Palmolive's Dana Medema
00:35:47
The CPG Guys, Sri & PVSB, are joined in this episode by Dana Medema, VP & General Manager of Oral Care at Colgate-Palmolive Company.
1) Would you start by walking us through your career progression at CP, highlighting some of the pivotal roles that helped prepare you for your current GM position in Oral Care? 2) What is your perspective on how brand management operations are different with FMCG in Europe compared to what is happening here in the USA? 3) CP clearly has a strong commitment to digital consumer engagement as evidenced by the significant presence of your Chief Digital Officer at this year’s CAGNY conference. How do you collaborate with the digital team to deliver meaningful outcomes in the oral car business unit? 4) Following up on the role of digital in oral care, how are investment decisions for your category made in customer retail media platforms? Is it a HQ activity, a customer team activity? A blend? How do you ensure that brand objectives are met in this pursuit? 5) Where are you sourcing meaningful 1P data beyond your DTC, how is it helping you to better understand consumer behavior, calculate customer lifetime value and how do you see it improving your operational decisions? 6) Innovation is the lifeblood of every brand. Peter and I had the pleasure of hearing your colleague How is innovation fostered at CP? How do you collaborate with Craig and other CP stakeholders? How are your retail customers involved in innovation?7) Looking at the transformative landscape of consumer goods over the last 3 years: in what areas do you recommend your brand contemporaries invest against to help their brands succeed in an omnichannel world? 8) eCommerce has been the buzz since the beginning of the pandemic, but the vast majority of sales are still happening in physical stores. How are you preparing your brand for success in this world of blurred channels?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
18 Jun 2022
Marketing Attribution with Catalina's Stacey Hawes
00:45:23
The CPG Guys, PVSB and Sri are joined in this episode by Stacey Hawes, Chief Revenue Officer at Catalina, a leader in shopper intelligence and highly targeted in-store, TV, radio, podcast and digital media that personalizes the shopper journey.
1) Take us through your career journey from double click to Catalina. What prompted you to come here to Catalina? Why data & analytics? 2) Catalina is best known for its heritage coupon print machines attached to registers in retail stores. How has your business been evolving, particularly over the last several years, into a shopper intelligence platform? 3) Let’s decompose the mission statement. My memory serves devices in store offering coupons for repeat trips to the store.ent of Catalina - Using real-time intelligence and rapid responsiveness, we deliver personalized CPG marketing to decode shopper behavior and maximize consumer relationships. All at unparalleled scale. Give us the scoop on what this means to brands, why is Catalina a leader in this? We will decompose each of the 4 segments of your offerings later (find, activate, understand and measure). 4) Let’s now discuss FIND. What are your capabilities in helping brands find their desired audience? What’s required from a client to achieve this objective? Why are you best qualified to help a brand find their right audience for engagement? 5) If we find the right audience, we still have to understand your audience to drive the right activation. How do you help brands understand different audiences? Why do so many brands struggle with this? 6) Back to activation - now that we have decomposed find and understand how you efficiently target consumers, what’s Catalina’s role in activation? How do you help shape messaging? Can there ever be a precision optimized message? 7) How does Catalina help convert a lower funnel purchaser to a fan? What’s the follow up provided? 8) Finally metrics - what do you provide to measure success? What’s short term, real time and how are programs optimized?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
22 Jun 2022
Omnichannel Acceleration with Mondelēz International's Cristina Marinucci
00:23:37
In this episode, PVSB speaks with Cristina Marinucci, Sr Director & Global Head of Shopper Insights & Analytics at Mondelēz International, an American multinational confectionery, food, and beverage company.
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
27 Jul 2022
Digital Commerce in Snacking with Mondelēz International's Francesca Hahn
00:33:44
The CPG Guys, PVSB and Sri are joined in this episode by Francesca Hahn, VP of Digital Commerce & GM of DTC at Mondelēz International, the world's leading manufacturer of snacking foods.
1) Your story starts in Category Management at top tier CPGs such as PepsiCo, Diageo, Colgate, evolving into sales leadership roles, a stint in Germany, eCommerce, Baby, and then emerging as a Digital Commerce leader here at Mondelez. Decompose this for our audience and tell us how all this change came to be 2) Why is digital commerce a priority for Mondelez international in these times? Is it just about eCommerce or does it have broader omnichannel drivers? 3) How are you working to ensure Mondelez international is omnichannel ready - what are specific initiatives or actions you have taken? Let’s focus on search and your work in this area. 4) Does the world of ratings & reviews and content still have an equal importance of search these days and why? 5) DTC - it seems every brand is focused on delivering some sort of direct partnership with the consumer especially if subscription oriented. How are you focused on it? 6) How are you focused on building a team and what does your team specifically focus on - is it strategy or execution? 7) With a brand that is everywhere and sold primarily omnichannel, how do you bring those NOT on your team? 8) What are some key learnings from the last 2 years you would share with our audience they should focus on? 9) The pandemic has obviously changed shopper behavior for good it seems - do you agree. In the role you play, how are you responding to this and preparing for the transformation?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
25 Jun 2022
The ABCs of Retail Media with Mindshare's Jeff Malmad
00:34:19
In this episode, Sri speaks with Jeff Malmad, Head of Commerce at Mindshare, a media services company that accelerates Good Growth for its clients in the age of transformation. Good Growth is business growth that is enduring and sustainable whilst also helping to shape society and the world for the better. We accelerate it for our clients by using media as a multiplier to drive sales and maximize marketing investments. Mindshare, is part of WPP's GroupM division.
Jeff spoke to Sri at Mindshare's office in Lower Manhattan in the shadow of the Freedom Tower. They discussed the fundamentals of how Mindshare guides brands in the art & science of investing in retail media.
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
16 Jul 2022
Personified Digital Advertising with Ogury's Drew Childers
00:41:42
The CPG Guys, PVSB and Sri are joined in this episode by Drew Childers, Head of CPG Sales for Ogury, the Personified Advertising company, which has created a breakthrough advertising engine that delivers comprehensive audience interest, brand performance, privacy protection and sustainability within one technology stack, built and optimized for mobile. Advertisers working with Ogury benefit from fully visible impactful ads, future-proof targeting and unwavering protection. Publishers enjoy the rewards of a respectful user experience, incremental revenues and premium demand with Ogury's solutions.
1) Let's go straight into the mission of Ogury - performance based pricing, guaranteed outcomes, seamless ad to cart integration - give us the scoop - what does Ogury do? 2) Cookieless advertising is here, what does that mean for brands? How do brands continue to drive success without this specific cookieless ad tracking? How are you navigating this? 3) Talk to us about the survey capabilities you have? What audience can be reached and how often can a brand leverage this? Give us campaign examples executed to date. 4) What is performance? That's a big word in a big industry! How do you enable success? 5) Is consumer loyalty to a brand or retailer real these days in an inflation era. How are you helping brands and retail retain their most valuable customers? 6) The world of ecommerce has fast moved over 2 years to a lot of click and pick, home delivery. How is Ogury helping brands find the right audience at the right moment in this new shopper journey? 7) What habits has the pandemic changed from a shopper perspective, is browsing and researching all digital these days? How should innovation be launched? 8) Finally metrics - what do you provide to measure success? What’s short term, real time and how are programs with Ogury optimized for success?Give us examples of metrics that make sense and what’s outdated these days?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
02 Jul 2022
2022 Mid-Year Retrospective with Sri & PVSB
01:03:21
In this episode, Sri & PVSB engage in some rank punditry as they explore the state of the CPG/Retail industry half way into 2022.
Topics they cover:
State of omnichannel - ecommerce or store - who is winning?
Implosion of immediate delivery vertical
The emergence of live streaming & video
Influence of digital content on in-store sales
DTC was hot during covid and is still the best mechanism for 1P, is it still the case? - why bother when you have capabilities like Fetch?
Evolution of shoppable media
Availability of retail 1P data - who “owns” it?
Growth of retail media and what's next (2nd price auctions)
Is ROAS really ROI? - difference is incrementality
Brand mash-ups (Coke/Jack Daniels, Taco Bell Cheez-It etc.)…moving the needle or just performative?
Collapse of Crypto & NFTs
Building loyalty in these times
Conferences - in person or virtual, will people return to group settings
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
06 Jul 2022
Omnichannel Growth in Uncertain Times with Nestlé USA's Veeral Shah
00:34:15
The CPG Guys, PVSB and Sri are joined in this episode by Veeral Shah, VP of Commercial Strategy & Development at Nestlé USA, the world’s largest CPG manufacturer.
1) Your story starts at University of Michigan and then touched a number of notable brands at large CPG companies eventually emerging as an ecommerce leader at Campbell’s. You then made the decision to go to Nestle where you have a large remit. Decompose this for our audience and tell us how all this change came to be. 2) Why is digital commerce a priority for Nestle USA in these times? Is it just about eCommerce or does it have broader omnichannel drivers? 3) How are you working to ensure Nestle USA is omnichannel ready - what are specific initiatives or actions you have taken? 4) DTC - it seems every brand is focused on delivering some sort of direct partnership with the consumer especially if subscription oriented. How are you focused on it? 5) How are you focused on building a team and what does your team specifically focus on - is it strategy or execution? How does your team interact with commercial functions and deliver value for them? 6) What are some key learnings from the last 2 years you would share with our audience they should focus on? What is your advice for the industry in inflation challenged times? 7) In a constrained supply world that doesn’t seem to have an end in sight, how do you navigate channel strategy on a day to day basis? 8) The pandemic has obviously changed shopper behavior for good it seems - do you agree. In the role you play, how are you responding to this and preparing for the transformation?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
09 Jul 2022
Amazon/eCommerce Data Strategy with Intentwise's Sreenath Reddy
00:42:33
The CPG Guys, PVSB and Sri are joined in this episode by Sreenath Reddy, founder of Intentwise, a technology platform that empowers professional advertisers, large-scale aggregators, and high-volume agencies with recommendations, automation, competitive intelligence, and data infrastructure for Amazon, Instacart, Target, and more.
1) Sreenath, let's go straight into the mission of Intentwise - put the intent in intentwise and tell us how the company was founded? 2) How do brands win on marketplaces with intentwise? There are so many retail media marketing optimization tools? 3) Talk to us about all the capabilities you have on Amazon and other retail platforms specifically for brands? What audience can be reached and how often can a brand leverage this? 4) Take us through all the solutions from Intentwise for agencies - ad optimizer, DSP, Instacart, Criteo, and what is the Amazon Ads mobile app? 5) You have several quoted case studies in your website, take us through the Profitlogiq and Revitalash examples and why did you earn such credibility with them? 6) Give our audience the details of the out-of-the box ecommerce data infrastructure capability? Sounds like it’s very comprehensive and goes deep. 7) What is the latest in the world of data when it comes to retail media? 8) What do you want our audience and the CPG industry to know about your company? People in which functional role should learn more about Intentwise and what should they expect when working with you? How fast is the ramp up?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
13 Jul 2022
Late Mover Advantage in Retail Media with Albertsons Media Collective's Evan Hovorka & Pacvue's Melissa Burdick
00:44:15
The CPG Guys, PVSB and Sri are joined in this episode by Evan Hovorka, Head of Retail Media Products at Albertsons Media Collective, the retail media arm for Albertsons Companies & Melissa Burdick, President of Pacvue, the enterprise platform for eCommerce advertising, sales, and intelligence.
1) What is the underlying data asset that power Albertsons Media Collective? Would you dimensionalize the shopper base and omnichannel sales volume? 2) What on-site investment options are available to brands seeking to grow through Albertsons Media Collective? (Sponsored listing, enhanced listing, etc) What banner sites are available? 3) With respect to sponsored listing ads, what type of bidding system is used & what are the targeting capabilities (key word, prior purchasing behavior, etc.)? 4) What in-store retail media solutions are Albertsons Media Collective making available to brands? 5) Albertsons Media Collective also announced a strategic partnership with your company Pacvue. What are the details behind this and why do you think this helps brands work with Albertsons Media Collective? 6) Albertsons Media Collective has partnered with The Trade Desk to provide offsite digital advertising solutions. Would you describe this powerful partnership? 7) What performance measurement solutions do you offer to brands investing in Albertsons Media Collective’s omnichannel retail media solutions? 8) How does the Albertsons Media Collective & Pacvue teams support brands seeking to leverage your platform offerings and where are you looking to enhance your offerings in the near future?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
20 Jul 2022
Building An Authentic Feminine Care Brand with Lola's Monica Belsito
00:44:58
The CPG Guys, PVSB and Sri are joined in this episode by Monica Belsito, Chief Marketing Officer at Lola, the first lifelong brand for reproductive health. They’re dedicated to providing consumers with an ever-expanding portfolio of trusted products and candid information for you to make deliberate decisions about your reproductive health. From your first period to your last hot flash (and beyond!), we’ve got you covered.
Founded and led by women, LOLA is on a mission to reshape the conversation around our reproductive health and set a higher standard for ingredient transparency in our personal care products.
LOLA offers period and sexual wellness products made with premium ingredients like 100% organic cotton. Subscribe to get LOLA delivered on your schedule or choose products à la carte. We even let you customize your assortment of tampons and pads. Because you know your body best.
1) It would be helpful for you to walk us through some of the pivotal points in your career: moving from a scaled multi-brand manufacturer at Colgate-Palmolive to a digitally-native startup DSG? What was exciting, what took adjustment? And ultimately, what drew you to Lola? 2) Would you please walk us through the unmet need in the market that Lola was seeking to address in its product portfolio? What is the origin story of the brand? 3) What are the overarching marketing messages you use to attract shoppers? How do you go about developing your marketing strategy? Is user feedback a core resource to informing your marketing plan? 4) Would you share with us what your primary marketing mix elements are and what are your leading customer acquisition sources? 5) DSC targeted value-focused shoppers that were frustrated with the cost structure of the shaving needs category. Is Lola’s target audience more niche and, if so, how does that influence your marketing strategy? 6) In addition to your DTC site, you also sell Lola via Amazon & Walmart.com. What does your channel mix look like and how do you invest in marketing against each? 7) How does Amazon Ads & Walmart Connect play into your channel marketing plan? Are you doing it directly or are you using any Amazon & Walmart agencies or 3rd party ad management platforms? 8) Where are you looking to innovate with Lola to grow your business? Should we expect you to move into other retail channels in short order?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
30 Jul 2022
More More More Content with The Retail Media Minute, The Gildenberg Omnicomment & The CPG Scoop
00:21:09
This episode explores 3 new content additions to the CPG Guys community.
Each Tuesday, Jeff Malmad, Global Head of Commerce at Mindshare (a global media agency network of 10,000 people united by our desire to drive good growth) will be featured in “The Retail Media Minute” on the CPG Guys LinkedIn page. Jeff will highlight important issues related to driving success in retail media.
On Thursdays, the CPG Guys LinkedIn page will feature The Gildenberg Omnicomment. Bryan Gildenberg, SVP of Commerce at Omnicom Commerce Group (a diverse and dynamic community of commerce experts who bring together thephysical, digital, and social world in which the modern shopper exists) will share his thoughts and insights around the transformation of omnichannel digital commerce in consumer goods.
The CPG Scoop is a new podcast platform hosted by Risa Crandall, SVP of CPG & Alcohol Beverage Strategy at Aki Technologies and Jennifer Silverberg, Founder & CEO of Smart Commerce. Each week, they’ll present “snackable” episodes featuring what’s new & interesting in the marketing tech stack for consumer goods brands & retailers. Each Friday, The CPG Guys LinkedIn page will feature a video clip preview from the next CPG Scoop episode.
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
03 Aug 2022
Leadership in an Omnichannel Matrix with Anheuser-Busch InBev's Carolyn Brown
00:37:46
The CPG Guys, PVSB and Sri are joined in this episode by Carolyn Brown, Head of Commerce Marketing at AB InBev, the world’s leading brewer including iconic brands like Budweiser, Corona and Stella Artois; multi-country brands Beck’s, Castle, Castle Light, Leffe and Hoegaarden; and local champions such as Aguila, Antarctica, Bud Light, Brahma, Cass, Chernigivske, Cristal, Harbin, Jupiler, Klinskoye, Michelob Ultra, Modelo Especial, Quilmes, Victoria, Sedrin, Sibirskaya Korona, and Skol.
1) Your story starts at Princeton University in Arts & History and you’ve been here at AB for 11 years, now a digital Commerce leader here. Decompose this for our audience and tell us how all this came to be. 2) Why is digital commerce a priority for AB in these times? Is it just about eCommerce or does it have broader omnichannel drivers? 3) Does the world of ratings & reviews and content still have an equal importance these days and why? 4) How are you partnering with distributors to help get them ready for digital commerce ? 5) How are you focused on building a team and what does your team specifically focus on - is it strategy or execution? 6) How do you partner on the Omnichannel mission with those that are not on your team? Is it knowledge share or being a COE? 7) What are some key learnings from the last 2 years you would share with our audience they should focus on? 8) Given the category of products you work in what are some challenges to ecommerce and how do you navigate them?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
10 Aug 2022
Brand Pages & Shoppable Display Ads with Instacart's Ryan Mayward
00:53:58
The CPG Guys, PVSB and Sri are joined in this episode by Ryan Mayward, VP of Ad Sales at Instacart, the leading online grocery platform in North America. Instacart shoppers offer same-day delivery and pickup services to bring fresh groceries and everyday essentials to busy people and families across the U.S. and Canada.
1) please share with us an overview of your professional journey and what intrigued you enough to join Instacart last year? 2) Your colleague Josh Rider joined us in 2020 as Instacart was introducing its ad platform. Would you please provide us with an update on the reach of your marketplace: audience size, retailers, engagement? 3) Recently, Instacart announced the introduction of brand pages. Would you please explain this to our audience and what needs were you trying to help solve for brands through it? 4) You also promote that Instacart is offering new full funnel marketing capabilities to brands. Please enlighten our audience as to these solutions 5) Instacart also recently announced that you are piloting new shoppable display and video ad products, two areas we’ve been deeply investigating on this podcast. Can you tell us more, and walk us through how these will fit into Instacart’s full-funnel advertising strategy? 6) I’d love to dig into measurement. How are brands measuring success on Instacart? What kinds of metrics are becoming more important to advertisers in the e-commerce space? 7) How do brands access your retail media platform? Is it all directly through you or are they able to leverage any 3rd party ad management platforms and how does your team support their investment needs? 8) Online grocery is still fairly new in the e-commerce space. What is Instacart’s approach to improving the consumer experience? How are you investing in this area? 9) What about affordability and accessibility for consumers, especially considering the current economic climate? 10) We’re seeing more and more retail media networks appear and you recently launched Carrot Ads as part of your new Instacart Platform. Can you tell us about Instacart Platform and Carrot Ads and how this benefits your retail partners? 11) Anything you can share with us about where you are looking to build more capabilities for brands to engage Instacart shoppers? What’s next for Instacart Ads in 2022?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
31 Aug 2022
A Northern Perspective on Omnichannel Transformation with Mars Canada's Chantal Templeton
00:41:05
The CPG Guys, PVSB and Sri are joined in this episode by Chantal Templeton, GM of Mars Canada. With $40 billion in annual sales, Mars produces some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, WHISKAS®, COCOAVIA®, and 5™
1) Your story starts at University of Calgary up North and then touched a number of notable brands at large CPG companies P&G and now Mars Wrigley. You have a large remit in your role now as GM up North. Decompose this for our audience and tell us how all this came to be. 2) Why is digital commerce a priority for Mars Wrigley in these times? 3) How are you working to ensure Mars Wrigley is omnichannel ready - what are specific initiatives or actions have you taken? How does this correspond to the Canadian market? 4) How is store traffic up in Canada post covid? What new strategies or ideas would you share with our audience or is it back to basics? 5) How are you focused on building a team and what does your team specifically focus on - its got to be both strategy or execution? How does your team interact with other commercial functions especially capability building and deliver value for them? 6) What are some key learnings from the last 2 years you would share with our audience they should focus on? What is your advice for the industry in inflation challenged times? 7) In a constrained supply world that doesn’t seem to have an end in sight, how do you navigate channel strategy on a day to day basis? 8) The pandemic has obviously changed shopper behavior for good it seems - do you agree. In the role you play, how are you responding to this and preparing for the transformation?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
24 Aug 2022
Data-Enabled Streaming TV with 84.51˚'s Michael Schuh & Roku's Alannah Pawlik
00:39:44
The CPG Guys, Sri & PVSB, are joined in this episode by Michael Schuh, VP of Kroger Precision Marketing Media Strategy for 84.51˚ & Alannah Pawlik, Sr Marketing Manager at Roku.
84.51˚ is a retail data science, insights and media company that helps the Kroger company, CPGs, agencies, publishers and affiliated partners create more personalized and valuable experiences for shoppers across the path to purchase. Powered by cutting edge science, they leverage 1st party retail data from nearly 1 of 2 US households and 2BN+ transactions to fuel a more customer-centric journey utilizing 84.51° Insights, 84.51° Loyalty Marketing and their retail advertising solution, Kroger Precision Marketing.
1) 2 years ago, Kroger and Roku partnered to integrate shopper data from tens of millions of shoppers with streaming ads on the Roku platform. What was the genesis of this offering and how have brands been leveraging it? 2) Recently, Kroger Precision Marketing announced an expansion of Roku’s integration that now delivers to brands data-enabled private marketplaces. Please break down this enhanced capability for our audience. 3) So what’s different about how people are watching TV today and why is your offering attune to current trends? 4) How is retail media making TV advertising better? 5) What does the Kroger/Roku integration mean for brands? 6) What metrics & measurements do you offer to brands through your collaborative offering and why should brands find these to be meaningful compared to other marketing mix investments? 7) What does success look like for CPGs? Do you have some examples you care to highlight? 8)What is next for consumers and CPG marketers in streaming TV?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
27 Aug 2022
Efficient Digital Shelf Operations with CommerceIQ's Guru Hariharan
00:44:07
The CPG Guys, Sri & PVSB, are joined in this episode by Guru Hariharan, founder & CEO of CommerceIQ, which leverages machine learning, analytics and automation holistically across supply chain, marketing and sales operations to accelerate brand growth with online retailers.
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
03 Sep 2022
End of Summer Rank Punditry with Bryan Gildenberg
00:51:58
The CPG Guys, PVSB and Sri are joined in this episode by Bryan Gildenberg, host of the weekly LinkedIn video series "The Gildenberg Omnicomment"
Bryan, Sri & PVSB appeared on LinkedIn Live as part of their "in the know" series. This episode was billed as an "End of Summer Rank Punditry" session.
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
07 Sep 2022
Operating in a Disruptive Omnichannel Environment with Bayer's Chris Haimbach
00:35:15
The CPG Guys, PVSB and Sri are joined in this episode by Chris Haimbach, US Head of Sales, Commercial Strategy & Operations, Consumer Health Care at Bayer, a global enterprise with core competencies in the Life Science fields of health care and agriculture.
1) Please share with us an overview of your professional journey and what were a few pivotal points in terms of skills you were able to build or responsibilities that challenged you, leading to where you are now? 2) Let’s find out what keeps you up at night, professionally speaking. I’m thinking one of those things is based in Seattle. How is the Amazon ecosystem disrupting the value equation for consumers & brands? 3) What are Amazon’s real profit centers and how are they using them to invest in other channels they seek to dominate? 4) Amazon is heavily investing in owning the customer journey end-to-end? Can you expand on this and highlight where you think they are succeeding? 5) How are Amazon’s competitors responding and how are they leaning on suppliers to “fund the journey” via “extracting more value” for their consumers? 6) How does the bifurcation of consumer incomes affect your business? 7) How is Bayer focused on delivering value to the shopper either directly or through retail customers and how does measurement drive the allocation? 8) Bayer is a partner in the Fetch Rewards mobile loyalty platform. What are some of the features that intrigued Bayer to enter this ecosystem and how does that overlay with some of your other national consumer engagement mechanisms?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
10 Sep 2022
Outcome-Based Customer Journey Marketing with Epsilon's Dan Perez
00:43:10
The CPG Guys, PVSB and Sri are joined in this episode by Dan Perez, EVP at Epsilon, a global advertising and marketing technology company positioned at the center of Publicis Groupe. They connect advertisers with consumers to drive performance while respecting and protecting consumer privacy and client data.
1) Let’s start with your larger enterprise. Publicis group acquired you in 2019. Tell us all about this exciting endeavor and how your clients have benefited from the synergy? And how has the addition of Citrus Ad delivered value? 2) Your latest solution is verified purchase optimization I believe powered on the IRI platform. Does this mean a better analytics engine for optimization, more consumer data in the mix? Why will r squares be better? 3) We’ve also learned that a greater dataset to work with means you are focused on what we can call real time in the moment ad delivery - aka lower funnel activation. Decompose how this is done. 4) let’s talk ROI for your clients. ROAS is a typical Ad metric in our industry but it’s starting to get outdated. In your case though, the ROAS matters because it’s lower funnel activation at the moment of purchase. Is this how you measure success for your clients? What other metrics matter? 5) in today’s inflation indexed world, how can you help brands retain their most loyal customers and keep them from brand switching due to price promotions? 6) what are other capabilities you offer? Data, offsite activations? Give us the repertoire of solutions one can work with Epsilon on? 7) I’d love to understand the anchor for your datasets. Can you give us a feel for the type of data you have? Qual and quant? Please share what types of consumer metrics you have? Also what duration - 104 weeks? 8) how is the world of AI and ML now in the middle of what you do? How do you leverage the power of tech to analyze and forecast?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
17 Sep 2022
Scaling Brand Content Creation with It's Rapid's Dave Feinleib
00:41:10
The CPG Guys, PVSB and Sri are joined in this episode by Dave Feinleib, Founder & CEO of It's Rapid, a platform that helps its clients scale content creation, while adhering to brand style guidelines that they have established. A special appearance by Bryan Gildenberg, host of The Gildenberg Omnicomment, is made in this episode.
1) Dave, you have an incredible professional and educational background: degrees from Cornell & Stanford and work at Microsoft and other companies focused on big data. Nothing screams big data more than images & videos. In 2013, you founded a content analytics company which you sold 6 years later. What was the catalyst for launching It’s Rapid? What was the need that you were trying to solve? 2) As you started to speak with potential clients, what were the content areas in which they needed the most help scaling and how did you think about executing this within a brand’s style guidelines? 3) What's changed when it comes to content and what are the bottlenecks when it comes to creating visual media? 4) Creating content also requires a deep understanding of where that content will appear. You’ve gone so far as to partner with digitally-focused retailers so as to ensure the content you create is compliant with their display requirements. For which channels are you helping your clients develop content? 5) Why is visual media difficult to execute on, what are leading brands doing differently to capture the opportunity and what's possible when you streamline the creation of visual media/visual content? 6) What are the different solutions that It’s Rapid is offering? Are managed services part of the equation? Are you offering any white label solutions for agencies? 7) We’d love for you to share a few examples of how It’s Rapid has enabled scalable content creation and the outcomes that this work has delivered? 8) Where are you looking to enhance the solutions portfolio of It’s Rapid and what is the best way for brands, retailers & agencies to explore working with you?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
24 Sep 2022
Responsive Dynamic Personalization with J&J's Aliya Ali & Aki Tech's Risa Crandall
00:44:08
The CPG Guys, PVSB and Sri are joined in this episode by Aliya Ali, Director of Omnichannel Shopper Marketing at Johnson & Johnson & Risa Crandall, SVP CPG + BevAlc Head of Industry at Aki Technologies, an Inmar Intelligence company that empowers brands and retailers to reach people by targeting pivotal moments in the consumer journey with personalized advertising.
1) Aliya, your career once out of U of C Riverside, and a rich background in brand marketing with Neutrogena. Take us through the years and your advice for others aspiring to lead in this space? 2) Risa, what is the importance of receptive advertising and how does AKI enable that for your clients? 3) Aliya, how does Johnson & Johnson consumer partner with AKI - is it your team, and if so what is the partnership? 4) Risa, what can one expect in a partnership with AKI and how is it measurable? 5) How is everyday value coming out of your partnership Aliya? Risa, what would you say is the primary reason this partnership is successful? 6) Risa, what is responsive dynamic personalization? Is it different from personalization? What are examples of this from AKI? 7) Aliya, I’d be remiss if I didn’t ask what are your predictions for personalized/customized commerce ? Where are you focused in this space go forward with the high penetration of ecommerce we have seen? Will the role of personalization change even more? 8) What is new and exciting at AKI? What should we expect next in this exciting advertising space?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
28 Sep 2022
The State of Private Label in CPG Retail with Cornell's Dan Hooker
00:50:03
The CPG Guys, PVSB and Sri are joined in this episode by Dan Hooker, Senior Lecturer at Cornell University's Johnson College of Business
1) Why do retailers market private label products? What is the value proposition to the retailer and to the consumer? 2) What is the responsibility of the retailer in developing and marketing private label and why do they often turn to consultants like your former employer to support these responsibilities? 3) National brands bring a tremendous amount of analytic and field force resources to bear in supporting retail; customers. How do retailers ensure that their private label priorities are identified and addressed when these suppliers are often managing much of the category strategies? What about categories where Private Label is the top brand in sales? 4) Supply chain problems during the pandemic coupled with recent price increases have led to an increase in trial & consumption of private label sales. What do you anticipate is the longer-term impact of this penetration of private label driven by necessity? 5) Three years ago, you joined the faculty at the Cornell University Johnson Graduate School of Management. What is your role? 6) Can you walk us through how a particular course curriculum like the Omnichannel Leadership one Peter attended comes together. Is it driven by the school, its business partners or some combination? 7) What are the outcomes your participants and business partners are really trying get from the programs you produce? 8) What are you finding to be some of the more highly demanded areas of learning that your consumers, people who attend these courses, and your business partners are looking to pursue?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
05 Oct 2022
Building Omnichannel Brands with Haleon's Rachel Marler
00:45:07
The CPG Guys, PVSB and Sri are joined in this episode by Rachel Marler, Chief Customer Officer of Haleon, the newly rebranded spinoff from GSK Consumer Healthcare. Haleon plc is a British multinational consumer healthcare company. It is the largest consumer healthcare business in the world, with brands including Sensodyne toothpaste, Panadol and Advil painkillers and Centrum vitamins.
1) Your story starts at U. Penn Wharton, and you’ve been at brands such as P&G, Walmart, Tyson foods. Then GSK and Haleon. Give us the scoop - how did all this play out and what is your driver for being here at Haleon in this role? 2) Why this change from GSK to Haleon now? Take us through how separating from GSK Pharma is beneficial to consumers and retailers today including your go-to market model? 3) How does your separation to Haleon change your strategy for digital commerce? 4) What does your team specifically focus on - is it strategy or execution? How are you focused on evolving your team? 5) How do you partner on the Omnichannel mission with your customers and those that are not on your team? 6) What are you personally most excited about in joining Haleon? 7) What are some key learnings from the last 2 years you would share with our audience they should focus on? 8) One last question on the store - what is the role of the store in strategic planning in today’s environment? Is the planogram still gold in your categories?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
08 Oct 2022
Scaling a Consumer Engagement Platform with Fetch's Wes Schroll
00:42:41
The CPG Guys, PVSB and Sri are joined in this episode by Wes Schroll, co-founder & CEO of Fetch, America's leading mobile consumer engagement platform with over 18 million monthly active users.
This episode was recorded at the 2022 Groceryshop conference in Las Vegas, NV
1) Fetch has been on an explosive trajectory in many ways. Let’s start with user growth. What makes the platform so appealing to users and why do they keep using it? Would you share with us some comparative metrics around reach and depth of use? 2) Since we last spoke, you completed another round of financing. How was this round different from prior rounds in terms of the application of the funds, how long do you expect the financing to bridge operations and what should we expect as the next logical step in this process? 3) Fetch has been adding some marquee names to your roster of partners. These include brands, retailers and restaurants. Some even skipped the pilot phase and went right to full partnership. Why are brands getting so heavily engaged in the fetch platform? 4) Several of your partners have actually built their clubs inside of the Fetch mobile app. From your perspective, what is the value proposition to operating a brand portfolio club inside of Fetch? 5) Fetch captures a sizable amount of omnichannel purchasing behavior from its users. Over $130 billion in gross merchandise value by all accounts, comparable to the nation’s 5th largest retailer. In what notable ways does this scale enable brands to engage your users from the perspective of a brand, a category, a customer or a channel? 6) User consumption data allows you to build audiences of verified buyers at the item level that can be repurposed for other activities that are valuable to brands & retailers. Would you elaborate? 7) You’re playing big here at Groceryshop with 20 associates, a show hall booth, participation in the hosted meetings and even a partner on-stage talking about outcomes from their engagement with Fetch. What are some of your thoughts around Fetch leaning into Groceryshop and other public industry events? 8) What are some of the areas where Fetch is focused on improving the user experience and enhancing application for brands & retailers and is territorial expansion in the near future?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
18 Oct 2022
Retail Media Performance Measurement with Albertsons Media Collective's Claire Wyatt
00:38:49
The CPG Guys, PVSB and Sri are joined in this episode by Claire Wyatt, Head of Business Strategy & Marketing Science at Albertsons Media Collective, the retail media arm for Albertsons Companies.
1) Would you walk us through your professional experience, highlighting where you developed key skills and experiences that prepared you for your current role at Albertsons Media Collective. 2) On a previous episode of this podcast, your colleague Evan Hovorka described Albertsons Media Collective’s portfolio of offerings as having “late mover’s advantage.” As you thought about ensuring that Albertsons Media Collective’s targeting & measurement would be best-in-class among competitive retail media platforms, what were you seeking to deliver to brands? 3) Would you double click down into the targeting capabilities within Albertsons Media Collective. When creating audiences, how are brands able to leverage longitudinal purchasing behavior and how can it be applied to omnichannel media activations? How is that different from your competitive set? 4) Evan argued that ROAS alone was not meaningful for brands seeking to understand real incrementality. How is Albertsons Media Collective delivering meaningful ROI measurement for the investments that brands make in your assets? How quickly are they able to get these insights? 5) In your partnerships with third party partners like The Trade Desk for programmatic offsite or Pacvue for platform ad management, how do you collaborate to ensure the measurement & analytics are consistent & meaningful for brands? 6) Do you have any examples of creative ways that Albertsons Media Collective is partnering with brands in performance marketing analysis to transform their media planning & investments? 7) What advice do you give to brands seeking to leverage the full performance measurement services of your team and how do you measure your team’s ability to deliver the service levels you have established? 8) How does your team support brands seeking to leverage your measurement offerings and where are you looking to enhance your offerings in the near future?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
24 Oct 2022
Upskilling your Workforce for eCommerce with Allume Group's Andrea K. Leigh
00:37:44
The CPG Guys, Sri ais joined in this episode by Andrea K. Leigh, co-host of the Fresh Four and Founder & CEO of Allume Group, the first eCommerce knowledge network. Their mission is to equip brands and those who work with them with the information and skills they need to be successful online.
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
29 Oct 2022
Member Access Platform with Sam's Club's Austin Leonard & Pacvue's Melissa Burdick
00:41:24
The CPG Guys, PVSB and Sri are joined in this episode by Austin Leonard, Head of Sales at Sam's Club MAP (Member Access Platform) & Melissa Burdick, President of Pacvue, the enterprise platform for eCommerce advertising, sales, and intelligence.
1) Melissa, what makes retail media the fastest growing advertising channel and what are some of the core challenges that brands are facing in activating retail media effectively? 2) Austin, what is the underlying data asset that powers the Sam's Club Member Access Platform? Would you dimensionalize the shopper base and omnichannel sales volume? 3) Austin, What on-site & off-site investment options are available to brands seeking to grow through Sam’s Club? What in-club retail media solutions are Sam’s Club making available to brands? 4) Melissa, What are the details behind the partnership between Sam’s Club and Pacvue, and why do you think this helps brands work with Sam’s Club? 5) Austin, What performance measurement solutions do you offer to brands investing in the Member Access Platform’s retail media solutions? 6) Melissa, How do the Sam’s Club & Pacvue teams support brands seeking to leverage your platform offerings and where are you looking to enhance your offerings in the near future? 7) Austin, what is the best way for brands intrigued by the capabilities within MAP to get engaged with Sam’s Club? 8) Melissa, what is the core value proposition that Pacvue brings to brands seeking to execute retail media campaigns with Sam’s Club and other retailers with which Pacvue has integrated?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
31 Oct 2022
How to Win in 3P at Scale with Walmart Marketplace's Matthew Smith
00:50:40
The CPG Guys, PVSB and Sri are joined in this episode by Matthew A. Smith, director, marketplace strategy & business development for food, consumables, health & wellness at Walmart Marketplace, the 3P online seller marketplace at the world’s most elite retailer.
This episode was recorded at the 2022 Groceryshop conference in Las Vegas, NV
Matt answered these questions:
1) Let's begin with what a third party marketplace is. I know we covered the basics in March 2022, but it would be helpful for so many in our audience working at large brands too who really are from the 1P world. 2) Let’s dive into who is on marketplaces already. What kind of categories and brands are already in the marketplace. Are there categories that it works better to be on a 3P marketplace? 3) How is Walmart leading brands in understanding this and helping develop brand equity for sellers in this space? 4) What does partnering with Walmart 3P mean in this space - how do you make it easy and faster for brands to launch and scale here? 5) Take us through all the features and different capabilities of the third party marketplace. What tactics would you recommend for scaled brands vs smaller brands? I.e. small or large brands. 6) How should a brand decide if they go DTC vs come here on the marketplace? What criteria helps them determine where they should go? 7) What media/marketing capabilities do sellers get on the platform and how rich can content get for a listing? Do they get metrics, reports for measuring and optimizing success? 8) What’s next for Walmart’s 3p marketplace? What’s the sneak peek you want to share with our audience?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
02 Nov 2022
Building Baskets Through Shoppable Recipes with Grocery Shopii's Katie Hotze
00:44:58
The CPG Guys Sri & PVSB are joined in this episode by Katie Hotze, the founder & CEO of Grocery Shopii, a white label application that adds personalized meal planning directly into a grocer’s e-commerce platform.
1) You were here on the show Jan 2021 - wow its been 20 odd months since then. Give us the scoop - fundraising during covid, building a team and motivating them, adding clients, just how exactly are things going? 2) Why is recipe based shopping important and who is your target consumer and retail partner? 3) What is the value proposition for a brand to join you on this journey? What content and information do you need from brands to deliver success for them? 4) What is the role of Grocery shopii for retailers? How does a retailer measure success with you? Who are your partners? Give us the scoop of the why and how you are scaling Grocery shopii with retail? 5) Take us through the technology and infrastructure you are building and how it all comes together as user experience for the consumer. 6) Earlier this year, you appeared on the YouTube show “Unicorn Hunters” to pitch your business to a group of investors. Tell us how you Managed to get on the show and why are you considered a “golden unicorn?” 7) Tell us all about partnerships with Grocery shopii. What are next steps once someone decides to be a partner? How soon is the platform and UX up and running and how soon are you measuring results? 8) What is your advice for entrepreneurs who seek to learn and be like you? Can’t exit this episode without you shedding some lights on your live TV experience - tell us about it.
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
05 Nov 2022
Brand Growth & Profit Acceleration with Market Performance Group’s Rhonda Johnson, Lisa Kent & Rachel Tetreault
00:54:15
The CPG Guys, PVSB and Sri are joined in this episode by Rhonda Johnson, Lisa Ken & Rachel Tetreault from Market Performance Group, an innovative company that specializes in helping manufacturers and retailers define a better path forward to accelerate growth and profitability.
This episode is sponsored by Market Performance Group.
1) Give us the 101 and 202 of MPG - what areas of the CPG & retail industry are you focused on? Are you primarily digital or omnichannel? 2) What is the importance of retail media advertising in this cookieless world and how does MPG enable that for your clients? What are the trends you see in omni channel that we should be preparing to address? 3) What is a digital first mentality, and is MPG living this statement in its commitments and partnerships?. 4) How should organizations structure for digital leadership? Are there best in class models you have helped orchestrate? 5) Who is a modern commercial leader in CPG and retail ? What skill sets matter and how does one skill up when not ready? Rhonda what are your thoughts, how do clients leverage Market Performance Group? 6) We hear the word great resignation. What does this mean, is it real and what can an organization do to keep its people? Lisa can you talk about the ongoing talent drain and how you’re responding to it. 7) What is the importance of driving change in the digital world? What do each of you individually do to drive this? 8) What is new and exciting at the Market Performance Group/MPG? What should we expect next in this exciting omnichannel / digital space? I know you’ve been very active in acquiring the right new capabilities.
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
09 Nov 2022
Building High-Performance Teams in an Omnichannel World with Colgate-Palmolive's Diana Haussling
00:53:57
The CPG Guys, Sri & PVSB, are joined in this episode by Diana Haussling, VP & General Manager of Consumer Experience & Growth at Colgate-Palmolive Company.
1) This is your second appearance on the podcast. Welcome back. You have spent your career working with several consumer goods companies across categories and being on both sides of sales and marketing. Tell us more about your career journey. And what advice you have for others seeking a similar journey of leadership. 2) What are you seeing these days across the industry, rapid omnichannel growth or has it really slowed down since covid ended and is it a permanent tilt to digital/ecommerce? Should all brands be leaning into digital and competing now with digital native brands? 3) Tell us a bit more about how organizations think these days about attracting, developing and retaining talent. Everyone is chasing hard to come by digital talent where the pool is becoming bigger but so is the competition 4) What soft skills do you value the most for a high performing team and how do you train your teams for those? 5) Do companies planning cycles really work on omnichannel growth? Are the P&L’s one and the same? How does one plan for what we saw last 104 weeks? 6) Tell us more about your ideas on mentorship, and especially in elevating women? 7) Let’s discuss capabilities. What are the top must have capabilities for a CPG brand to drive omnichannel growth? Vendors - are they merely a tool provider or a partner? DTC. Myth or must have for brands? Why should a brand well penetrated with retail distribution focus on DTC 8) Given the last 2 years and digital lean in - what is your advice for brands going forward? Is the store trip returning?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
12 Nov 2022
What Happens in Vegas... with Andrea Leigh, Melissa Burdick, Risa Crandall & Jennifer Silverberg
00:38:47
The CPG Guys, Sri & PVSB, are joined in this episode by the co-hosts of the Fresh Four (Andrea Leigh & Melissa Burdick) and the CPG Scoop (Risa Crandall & Jennifer Silverberg). The episode was recorded at the Groceryshop conference in Las Vegas.
We engage in a wide-ranging conversation about Digital Leadership in CPG/Retail.
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
16 Nov 2022
Mobility Media Network with Uber advertising's Megan Ramm
00:33:38
The CPG Guys, PVSB and Sri are joined in this episode by Megan Ramm, Head of CPG Partnerships of Uber advertising, a division of Uber Technologies.
1) You have such a plethora of experiences beginning at Forbes Media, Google, SNAP and now UBER. Take us through your career journey and how you got here? 2) What are you seeing these days, rapid omnichannel growth or has it really slowed down since covid ended and is it a permanent tilt to digital/ecommerce? Should all brands be leaning into digital and competing now with digital native brands? Is UBER a platform of choice for CPG brands and why? 3) How is UBER scaling its grocery business and what is the primary mission for UBER from a consumer perspective? Is it convenience or can one build a basket and then opt to receive it frequently? 4) What is the role of UBER ads in this growth journey? UBER of course has been around for a while now and primarily know for mobility, now grocery delivery to ads. Give us the scoop of the why and how you are scaling UBER ads. 5) On the UberEats side, how will the offering / value proposition differ from some of the core delivery competitors like Doordash and Instacart? 6) Tell us all about the advertising capabilities for UBER ads. Take us through the type of ads and the experience a brand can expect on the platform? How do you measure success? 7) What categories and brands should partner with UBER ads? How does one get started and take us through the experience of working with you.
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
19 Nov 2022
Retail Media Revolution with Albertsons Media Collective's Kristi Argyilan
00:23:09
The CPG Guys, PVSB and Sri are joined in this episode by Kristi Argyilan, SVP & Head of Albertsons Media Collective, the retail media arm for Albertsons Companies.
1) Please walk us through some of the pivotal professional experiences that developed your subject matter expertise in the field of retail media 2) In July of 2021, you were presented with the opportunity to join the Albertsons Companies in creating what is now known as Albertsons Media Collective. What was appealing about this opportunity? 3) When you build a retail media platform from the ground up, you have to start with talent. How did you go about assembling the team that would build a best-in-class platform? 4) What were the core elements of the platform that you determined needed to be included in the offering that would be meaningful to brands? 5) We've heard some of your colleagues describe Albertsons Media Collective as having "late mover advantage." Would you describe how this comes to life and why brands should consider this advantageous? 6) What types of partnerships were you looking to create to make Albertsons Media Collective attractive for brands to invest in you, specifically with respect to offsite programmatic and advertising management? 7) Your colleague Claire Wyatt was a recent guest on the podcast and she described the importance of measuring not just ROAS but incrementality. Would you please explain why this is important for you to attract brand investments? 8) As we record this episode, you are preparing to speak at Advertising Week in NYC about how retail data is making better marketers. What are the key themes of your presentation?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
23 Nov 2022
Building Omnichannel Digital Prowess with Church & Dwight's Surabhi Pokhriyal
00:47:45
The CPG Guys, PVSB and Sri are joined in this episode by Surabhi Pokhriyal Chief Digital Growth Officer of Church & Dwight, a world leader in household and personal care products. Their global brands include ARM &HAMMER®, Batiste™, OxiClean™, Trojan™, XTRA™, Nair™, First Response™, Spinbrush™, Orajel™, vitafusion™,Li’l Critters™, Water Pik®, FLAWLESS®, Zicam® and TheraBreath®.
1) You have spent your career working with several consumer goods companies across the world and being on the brand side and consulting side. Tell us more about your career journey. And what advice you have for others seeking a similar journey 2) What are you seeing these days across the industry, rapid omnichannel growth or has it really slowed down since covid ended and is it a permanent tilt to digital/ecommerce? Should all brands be leaning into digital and competing now with digital native brands? 3) Tell us a bit more about how organizations think these days about attracting, developing and retaining talent. Everyone is chasing hard to come by digital talent where the pool is becoming bigger but so is the competition 4) What soft skills do you value the most and how do you train your teams for those? 5) Companies are doubling down efforts on DE&I. What is your take on it and how do you see that coming to life these days? 6) Tell us more about your ideas on mentorship, and especially in elevating women 7) Let’s discuss capabilities. What are the top must have capabilities for a CPG brand to drive omnichannel growth? 8) DTC. Myth or must have for brands? Why should a brand well penetrated with retail distribution focus on DTC 9) Given the last 2 years and digital lean in - what is your advice for brands going forward? Is the store trip returning?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
26 Nov 2022
"You Should Smile More" Part I with the Band of Sisters Cie Nicholson & Lori Tauber Marcus
00:41:19
Cie Nicholson & Lori Tauber Marcus, members of The Band of Sisters, join The CPG Guys in this podcast episode to discuss their new book “You Should Smile More: How to Dismantle Gender Bias in the Workplace.” The authors are part of a collective of former PepsiCo female executives that also includes Dawn Hudson, Mitzi Short, Angelique Bellmer Krembs & Katie Lacey.
Cie & Lori answer these questions: 1) You’ve structured the book into sections that identify spheres where gender inequality often runs amok for professional women and then you provide recommendations on how three different archetypes might respond to these situations. What are each of the three archetypes and their important to addressing these issues? 2) Your book includes a great deal of research supporting your arguments. How did you go about sourcing all of this rich academic material and how did you divide up the responsibilities between each of the contributing authors? 3) While we can’t cover each of the components in each section of the book, we’ll give our audience a flavor of why the book is so important in identifying areas where the inequity exists. With each of these, we’d love you to frame the issue and share how you recommend each archetype address a solution. Let’s start with language. How and why is gender-biased wording, particularly casual language, an unacknowledged way a company maintains institutional inequality? 4) Why does the term used in the name of your book “you should smile more” really not come from a constructive place? 5) Why and how are men disproportionately given credit for great ideas? 6) Should women break into conversations or invite themselves to social events where they were not originally invited? 7) Why should women know their worth and how should they use that knowledge to advance? 8) How does “counting the room” increase the likelihood of success in driving DEI objectives?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
03 Dec 2022
Disparate Data Integration in a Privacy-Focused World with PepsiCo's Greg Carr and Habu's Matt Kilmartin
00:54:44
The CPG Guys, PVSB and Sri are joined in this episode by Greg Carr, Head of Data & Analytics Innovation at PepsiCo and Matt Kilmartin Co-Founder & CEO of Habu, a Data Clean Room software company that makes it seamless for businesses to generate high-value analytics from controlled datasets, while protecting the privacy of consumers and the rights of data owners.
1) Matt, why don’t you group this episode with a quick summary of what a clean room is, why it is needed by modern marketers and how it comes to life in the transformation of data into actionable insights? 2) Greg, We’ve heard that PepsiCo is one of the most innovative brands leaning into adoption of clean room technology. As Head of Innovation for PepsiCo Data & Analytics, can you speak a little about PepsiCo’s innovation philosophy as it relates to data and technology? 3) Greg, PepsiCo licensed its own clean room. Can you share a little about why you decided to do so and what do you think about all these clean rooms that are out there? What made Habu so appealing? 4) Matt, as a vendor in the space, how does Habu make sense of all this and what are you seeing from your side? 5) Greg, Our listeners love to hear about real use cases. Can you walk us through 1 or 2 examples of some of the things you’ve done are doing and are there any early results or learnings you can share? 6) This sounds very cool and pretty complex. Greg ~ What resources on your end are required to make this a reality? 7) Greg, PepsiCo has a long history of partnerships with Sports Leagues & franchises, Retail and other types of companies. Can you talk a little about how you think about partnerships at PepsiCo and how technology like clean rooms can play a role in maximizing the value in those investments? 8) Is this consistent with what you’re seeing other CPG brands doing? 9) Greg then Matt, What excites you the most about the work that PepsiCo and Habu are doing together? 10) Matt then Greg, What does this market look like 3-5 years from now?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
07 Dec 2022
Building Omnichannel Shopper Marketing Capabilities from the Ground Up with Pernod Ricard's Chris Hurley
00:40:37
The CPG Guys, PVSB and Sri are joined in this episode by Chris Hurley, Vice President of Channel & Shopper Marketing at Pernod Ricard, a convivial, responsible and successful global wine and spirits group and the #1 premium spirits organization in the world. The Group represents 240 premium brands available in more than 160 countries.
1) Please walk us through your career, starting with your work in “the fizz bizz” or carbonated beverages, up until now with a focus on pivotal experiences in your career that you consider enabled your progression. 2) After joining Pernod Ricard in 2018 as the VP of sales for national chains for wines & champagnes, you saw a broader need for expertise in shopper marketing capabilities for the enterprise. How did this come about? What was the competitive landscape for these types of services and why was it important for Pernod Ricard to resource against them? 3) You’d previously managed shopper marketing & channel strategy groups at other points in your career. Was this the first time you had to build one from the ground up? How did you go about developing the blueprint for what this group would be charged with accomplishing and how would you measure outcomes? 4) How do you go about staffing against a shopper marketing team? Are you hiring from the outside, taking existing staff and training them in new subject matter expertise. How do you develop an educational curriculum? 5) How do you decide where will be the focus of your team’s efforts relative to the product portfolio and key customers within the omnichannel marketplace? 6) With the explosive growth of eCommerce during the pandemic, marketplaces like Drizly and Reserve Bar started to emerge while traditional brick & mortar retailers like Total Wine started to establish digital store fronts. How did you set about ensuring Pernod Ricard could succeed in here? 7) Insights & activation are core functions of shopper marketing organizations in the CPG world but Tied House laws in the adult beverage categories can challenge companies like Pernod Ricard. Could you walk us through some of these challenges and how you have been able to still succeed in your team’s mission?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
14 Dec 2022
Omnichannel Center Store Merchandising with The Giant Company's Parag Shah
00:43:35
The CPG Guys, PVSB and Sri are joined in this episode by Parag Shah, Vice President of Center Store Merchandising & Omnichannel Growth for The Giant Company, a division of Ahold Delhaize with nearly 200 stores operating in PA, NJ, VA, MD & WV.
1) You have been trained the classic way - i.e. brick & mortar, but today you are a true omnichannel center store merchant leader. Take us through your career evolution and experiences that got you here in this senior role. 2) What are you seeing these days, rapid omnichannel growth or has it really slowed down since covid ended and is it a permanent tilt to digital/ecommerce? 3) What is your thoughts on the basics of success in a digital world? Does content matter, how are you leading this for Giant foods? 4) Believe you have responsibility to develop the click & collect business as well. Please share what different skills are needed for that vs home delivery? 5) We believe to win in the omnichannel world, one has to still be an expert at the basics - category management, shelf management and optimization. Would love to learn your views here on category management in a finite shelf vs infinite digital world. 6) Lets talk assortment. What is the importance of assortment in a post covid world? How does the digital world influence what you put in store? Does store traffic and patterns drive assortment? 7) What’s next for retail? Where should the focus be? Talk to us about store traffic and how the world of displays and impulse arrangements is changing? 8) What is your personal advice for other omnichannel merchant leaders leading center store like you?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
17 Dec 2022
Consumption-Based Forecasting & Planning with SAS's Charles Chase
00:53:49
The CPG Guys, Sri and guest co-host Bryan Gildenberg are joined in this episode by Charles Chase, Executive Industry Consultant for Retail & Consumer Goods at SAS, the leader in business analytics software and services, and the largest independent vendor in the business intelligence market.
1) Charlie, your career has intersected with some of the largest CPG brands in the world such as J&J, Reckitt, Coca-Cola. Take us through the years as you build your career in analytics and your advice for others aspiring to lead in this space? 2) So you have a new book - Consumption-Based Forecasting and Planning. Tell us all about why and what can a reader and the industry find in that book for educated decision making? 3) How has recent unforeseen disruptions like the new Digital Economy, COVID-19 (pandemic), economic pressures (inflation, rising oil prices, geopolitical disruptions) changed supply chains? 4) Why do companies need to “forecast from consumer to supply, rather than from supply to the consumer”? Therefore, how does consumption-based forecasting and planning help companies become more consumer centric in their approach to demand forecasting and planning? 5) How does short-term demand sensing play into this new approach? Is concurrent demand planning playing a factor, and how does it support IBP? 6) How are retailers and consumer products manufacturers supporting the exponential Omnichannel growth, as a result of all these unforeseen disruptions? 7) There is a lot of confusion as to what is the digital supply chain. What is your definition of the digital supply chain, and how can it help retailers and consumer products companies navigate through all these unforeseen disruptions? 8) What is SAS institute doing in this space to help companies and give us some examples of work done?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
21 Dec 2022
Home Improvement Retail Media with Lowe's One Roof Media Network's Abi Subramanian
00:36:55
The CPG Guys, PVSB and Sri are joined in this episode by Abi Subramanian, Vice President of Lowe's One Roof Media Network, a robust portfolio of omnichannel advertising services powered by Lowe's customer data, real-time shopping trends, and proven marketing expertise.
1) Abi, from your perspective, what are the driving factors behind the explosive growth in retail media? 2) As Lowe’s sought to enter the retail media space, what were some of the imperatives that you considered in creating a meaningful offering in terms of capabilities & outcomes? 3) Lowe’s has named its retail media platform “One Roof Media Network.” Would you please walk us through your specific full-funnel offerings on-site, off-site and in-store? 4) Walk us through the data that is powering this solution. What is the audience size and what is the transaction volume? 5) Performance marketing is inclusive of measurement. What measurement elements are you delivering back to brands investing in One Roof? 6) Has Lowe’s partnered with any 3rd party ad management platform, content providers, off-site programmatic partners etc. to enable scale for your brand partners? 7) How does your team partner with brands to enable campaigns and are brands of all sizes able to leverage One Roof for success? 8) Where are you looking to evolve One Roof in the near future and what’s the best way for a brand to get engaged with Lowes in retail media?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
25 Dec 2022
The 2022 OMNIES Awards
00:53:41
The CPG Guys Present the 2022 OMNIES Awards featuring:
Andrea Leigh from Allume Group Melissa Burdick from Pacvue Bryan Gildenberg from Confluencer Commerce Peter V.S. Bond from Fetch
Sri Rajagopalan is the episode emcee.
The following award categories are discussed: * Best Retail UX * Best Shoppable Media Experience * Best New Commerce Experience * Best Retailer Mobile App * Best Omnichannel Insights Provider * Most Innovative Marketplace * Most Innovative CPG * Best Omnichannel Retailer * Rising Star CPG * Rising Star Marketplace * Rising Star Retailer * Best Retail Media Analytics * Best Retailer/Supplier Partnership * Best CPG * Best eCommerce Retailer * Best Retail Media Platform
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
29 Dec 2022
Funding for Growth in a Downturn Economy with Clearco's Ray Cao
00:50:19
The CPG Guys are joined in this episode by Ray Cao, Advisor to Founders at Clearco, the world’s largest eCommerce investor built by Founders for Founders. Equity-free. Bias-free. Hassle-free.
1) You have such a plethora of experiences beginning as an engineer by training, trading at Barclays Capital to then becoming a founder, starting and successfully selling a number of businesses. Tell us about this interesting journey of yours. 2) What are you seeing these days? Rapid omnichannel growth? Or has it really slowed down since covid ended and is it a permanent tilt to digital/ecommerce? 3) Should all brands be leaning into digital and competing now with digital native brands? 4) What are your thoughts on the basics of success in a digital world? How do you advise brand founders today? 5) In addition to startups, you are also an advisory board member for Groceryshop/Shoptalk. Tell us about that role and also other things that you are personally doing to drive success for our industry. 6) In your role at Clearco, you worked with a lot of ecommerce aggregators. I think many of us (and our audience) have received calls from these heavily funded startups in the last couple of years to join these startups. Can you tell us what you’re seeing in the space and how it has evolved? Where do you think things will end up? 7) Many of us recently saw the acquisition of Hero Cosmetics to Church and Dwight. It looked like a great transaction for all those involved, do you expect to see more in the near future? 8) A few years ago, there was a lot of discussion around how DTC brands are going to tear apart the P&Gs, Nestles and Unilevers of the world. You know and spend time with a lot of CPG executives as well. What do you feel is the overall sentiment right now amongst the CPG executive community as it relates to DTC and how real of a threat is DTC today? 9) As it relates to investing, what do you personally look for in startups and what maturity do you get involved in? 10) What’s next in retail and ecommerce? Are there any companies or innovations that you’re really excited by?What is your personal advice for startup founders or potential founders who are eager to run the race of competing with a scaled CPG product? What would differentiate them?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
03 Jan 2023
We Have a New CPG Guy! + 2022 Retrospective
01:00:36
The CPG Guys welcome Bryan Gildenberg as the third official CPG Guy!
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
07 Jan 2023
Universal Data Consolidation with Helio's Kathy Slowinski & Erik Andrejko
00:37:31
The CPG Guys speak with Kathy Slowinski & Erik Andrejko from Helio, the first data platform of its kind to capture data from every consumer touchpoint and consolidate it into one universal solution to help anyone looking to invest, innovate, or grow in the consumer ecosystem identify emerging opportunities.
1) Share a bit on your backgrounds and your respective journey's in the CPG industry. I’ll start with Erik and then pass to Kathy. 2) Erik, I love a good origin story! Tell us about how Helio originated and the problems it was designed to solve for? 3) Kathy, How have Helio's capabilities evolved and been applied as the software has been commercialized? 4) Kathy, Can you give a few examples of customers you've engaged with? What are some of the use cases for Helio? 5) Erik, What makes Helio different than existing solutions? How is it that you are able to capture so much data on emerging brands, trends and products? How is it that you are able to harmonize all of that to those types of insights? 6) Kathy, Going back to the customers you've engaged with, what are the results / outcomes Helio has been part of driving? 7) Kathy, What's in store for the future of Helio? 8) Erik then Kathy, What hot takes / contrarian opinions / thoughts do you have about this space and/or how it will evolve over the next 2+ years?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
11 Jan 2023
Bev Alc Retail Media with Drizly's Amit Patel
00:43:46
The CPG Guys speak with Amit Patel, SVP of Startegic Partnerships and Monetization at Drizly, the world's largest alcohol marketplace and the best way to shop beer, wine and spirits.
1) Please provide us with an understanding of your career, focusing on important experiences in establishing partnerships with brands 2) How did the pandemic disrupt the traditional advertising model for alcohol brands, particularly emerging brands? 3) How have your ads products evolved to meet the growing demand of BevAlc suppliers? 4) Explain why brands advertising with you are not violating Tied House restrictions? And is Drizly a self-serve platform, a managed service business or both to some degree? 5) Would you please walk our audience through all of the onsite display offerings for brands working with Drizly Ads? 6) What offsite media partnerships has Drizly established? (programmatic, social, connected TV, etc.) 7) What types of performance measurement comes along with campaigns that brands are running through Drizly Ads? 8) All the rage at recent industry conferences has been non-endemic advertising. Is non-endemic advertising for brands not selling through your marketplace an offering through Drizly Ads?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
14 Jan 2023
Retail Media Live from CES with Walmart Connect's Kara Rousseau
00:41:37
The CPG Guys speak with Kara Rousseau, VP & Head of Marketing for Walmart Connect, the Retail Media arm of Walmart, the world's most elite retailer.
1) Kara, since we last spoke in early 2022 (you’re still in our top 10 list of downloaded episodes), Retail Media has been on a meteoric rise. Has it come of age? Is it a must have for omnichannel retailers? Why? 2) What do you see as they key elements for a successful retail media offering for brands to invest against, onsite, offsite and in physical retail? 3) Walmart Connect recently won the “prestigious” OMNIES Award for best retail media analytics. From your perspective, what makes Walmart Connect’s performance marketing measurement best-in-class? 4) Is the size of a supplier correlated in any way to their use of managed services vs. self-serve? How does Walmart Connect guide suppliers in leveraging your media assets? How do you support marketplace suppliers? 5) Walmart Luminate has been all the buzz over the last year. How does this customer insights asset complement Walmart Connect in helping suppliers make efficient investment decisions. 6) Football playoffs are underway. What is Walmart Connect working on with key consumables suppliers to amplify this important time of the year? 7) What are some of the key themes and objectives for Walmart Connect at CES? 8) Should we expect to see any Walmart Connect specific supplier events in 2023 like we’ve seen with other major retail media platforms?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
21 Jan 2023
The Current State of Digital Transformation in Omnichannel Retail with Texas A & M's Prof. Venky Shankar
00:48:21
The CPG Guys speak with Venkatesh (Venky) Shankar, Professor of Marketing and Ford Chair in Marketing & E-Commerce and Director of Research at the Center for Retailing Studies, Mays Business School, Texas A&M University. His areas of specialization include Digital Business, Marketing Strategy, Innovation, New Product Management, Retailing, Services Marketing, Pricing, International Marketing, Branding, Mobile Marketing, and Artificial Intelligence.
1) So, give us your own career brief. You're from IIT, IIM, Sloan - and a lifetime of service to academia. Tell us how the years have passed. 2) What is the latest research yielding these days? Is the omnichannel ecommerce-led growth ending or plateauing or still accelerating? 3) Talk to the importance of retail media and its growing importance in the industry? Why is this so ungoverned to the day with limited understanding and metrics. 4) What is the meaning of the trend referred to as “return to store?” What tactics are permanent and does category management have a different role to play in an omnichannel world? 5) Who are the type of brands or retailers you work with and what’s a typical project? Who is the beneficiary? 6) How is technology shaping marketing and retailing in consumer goods? 7) Retail digital transformation requires capital on an already wafer-thin margin ecosystem unlike brands. How do you advocate for this knowing this with a healthy respect to the P&L? 8) Let's ask you to do 5 predictions for retail and CPG go forward.
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
25 Jan 2023
AD Retail Media with Peapod Digital Labs’ Bobby Watts
00:32:28
The CPG Guys speak with Bobby Watts, Vice President of AD Retail Media at Peapod Digital Labs, a division of Ahold Delhaize, one of the world’s largest grocery retailers.
1) Bobby, you have a great career in retail which spans both brick & mortar and the digital world from category management and merchandising to ecommerce and digital leadership at Peapod Digital Labs. Take us through you career journey of transition? 2) Today's shopper world is truly omnichannel. What does that world mean to you and how do you connect the dots for retail from the physical shelf to the digital shelf? 3) What are the most important capabilities to develop in this space and what you are therefore focused on at Peapod Digital Labs/AD Retail Media & ecommerce merchandising? 4) Home delivery or click & collect - which one continues its streak over the pandemic and what makes sense for retail and your customer? 5) What is the role of technology such as AI, ML or automation in this digital/ecommerce evolution? 6) What constitutes a best in class partner for you at Peapod Digital Labs or AD Retail Media? What do they need to demonstrate? 7) What is the connection of your role and leadership in this space to retail media? How do you work that with merchandisers for the store? 8) We always ask a question future forward, and the one for you is to tell us what you think is the one area you would like vendors to see muscle up in the next 2 years?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
01 Feb 2023
Retail Media's Next Act with Albertsons Media Collective's Kristi Argyilan & Evan Hovorka
00:38:04
The CPG Guys, PVSB and Sri are joined in this episode by Kristi Argyilan, SVP & Evan Hovorka Head of Products & Innovation Management at Albertsons Media Collective, the retail media arm for Albertsons Companies.
1) Kristi, 2022 was a monumental year for retail media growth. From your perspective, how did Albertsons Media Collective’s offerings and approach drive brand investment and activation? What resonated with your brand partners and the agencies supporting them? 2) Evan, How do you go about assessing the competitive environment and what did you see that inspired you in the development of enhanced offerings for brands to reach Albertsons shoppers? 3) Albertsons Media Collective has recently announced a number of strategic partnerships designed to enhance your platform’s capabilities. Let’s start with your new partnership with Omnicom Media group and the Trade Desk. What does this entail and why should brands be excited about it? 4) You also recently announced a partnership with Pinterest & LiveRamp around clean rooms for use by brands seeking to leverage your audiences. What are the details on this and why should brands be investing? 5) Are there any best-in-class collaborations with brands that you would want to highlight and what do you think made these efforts so successful from both sides of the partnership? 6) How is Albertsons Media Collective approaching social commerce as a platform extension? 7) Kristi, you were just on stage this morning at NRF, explaining how the physical store will be a significant growth driver in retail media in the next phase of growth. Would you please highlight your thoughts on this topic? 8) Evan, Would love from you some predictions on where the retail media industry is going to focus in the next year or two and how Albertsons Media Collective is looking to expand its reputation as having “late mover advantage?”
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
04 Feb 2023
Consumer Loyalty & Engagement with Kearney’s Katherine Black
00:47:50
The CPG Guys speak with Katherine Black, Senior Partner at Kearney, a global consulting partnership with presence in 40 countries.
1) Let’s start with your professional background. I met you over a decade ago when we both worked for dunnhumby. Would love to understand your career progression, focusing on what has led you to being a retail & CPG area practice leader at Kearney. 2) Why is data at the center of all good business decisions? Are there particular types of data that you prefer to employ in your client engagements and when is there “enough” data to drive decisions? 3) Digital engagement is a core component of how brands & retailers go to market these days. But digital is a very broad description. Would you help us break digital down into the most common components that your clients really need to focus their attentions? 4) Building customer loyalty and Lifetime Value is a primary tenet of our time at dunnhumby. Looking across your area of focus, what trends are you seeing in loyalty and where do you think that is headed? 5) Nothing is hotter in media right now than Retail Media. Retailers are accelerating the development of offerings to capture the higher retail media margins than traditional product sales. Brands are often struggling to construct a comprehensive and productive retail media strategy. In your work with clients, where are seeing the biggest challenges for retailers and brands? 6) Retail media has really exploded in recent years. Do you see that continuing and what does the future of retail media hold? 7) For many retailers, retail media has become the cornerstone for an even larger monetization business. What trends do you see in monetization beyond retail media? 8) The capital markets have transformed radically over the past year. Venture capital and private equity is virtually non-existent. There are no IPOs happening. From your perspective, how is this having an impact upon your client base? Are there opportunities and what changes are being made to compensate for the conditions
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
08 Feb 2023
Transformational Omnichannel Beauty Retail with Ulta's Kristin Wolf
00:39:20
The CPG Guys speak with Kristin Wolf, SVP Enterprise Strategy & Transformation at Ulta Beauty, the largest U.S. beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services.
1) Kristin, why don’t we start with your career journey? What are some of the pivotal experiences that you see as being critical to developing the skills needed to succeed in your current position at Ulta Beauty? 2) You joined Ulta in August of 2019, shortly before the beginning of the Covid pandemic. What were some of the most significant implications to your strategic plans that the pandemic brought and how did you go about to confront these challenges? 3) How do you see innovation as the fuel that drives business transformation and forward momentum? 4) Why do retailers need to leverage transformation as a core tenant of a successful enterprise strategy to deliver on or exceed business goals while enhancing brand reputation? 5) Recently, Ulta announced Q3 results which included comp store sales growth of 14.6%. How is Ulta’s strategy on driving in-store sales delivering such tremendous results? 6) Specifically as it relates to omnichannel customer experience, how are you focused on delivering the powerful content component to the in-store shopping experience that people browsing online get from realtime access to images, videos, UGC, etc? 7) How is Ulta’s new retail media platform UB Media contributing to the strategic imperatives of your business? 8) Where are some of the focus areas for your future strategic development that we should be watching in 2023?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
12 Feb 2023
LA Confidential with The CPG Guys
00:48:05
Sri interviews Bryan & PVSB about current events in the CPG / Retail Industry. This was recorded together while they were all in LA attending the 2023 NAACP Image Awards Nominee Luncheon.
Sri asked these questions:
1) Data: Everyone is chasing it...1P,3P and every other kind of data, myth or truth? 2) What is a clean room and why is it important for data? Should brands & retailers be chasing this? 3) What does ownership of data really mean? 4) What is the role of syndicated data n today's omnichannel world? Does "share" still matter? 5) How is consumer value defined in the omnichannel world under inflationary times? 6) What is personalization in the digital age? Should all retailers embrace personalization at scale? 7) The industry is build around merchandising. Where does the investment spend against personalization come from in a brand's budget? 8) Which retailer is top in digital & eCommerce? 9) What is the ideal brand organizational model to succeed in digital? 10) In a workflow ecosystem, are retailers willing to accept that shoppers are omnichannel in how they behave? 11) The last 3 years have challenged brand supply chains an moved away from rapid innovation cycles. Is that innovation importance returning? 12) What is meaningful loyalty & rewards to consumers in the digital age? 13) Why are there no standards in retail media deliverables or measurement?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
15 Feb 2023
Building a Retail Media Business with Google's Shawn McGahee
00:32:21
The CPG Guys speak with Shawn McGahee, Head of Retail Media at Google.
1) Would love to start with understanding your professional journey and some of the key pivot points that led you to your current role at Google. 2) How did a retail media vertical emerge at Google? Was it entirely by design or did it evolve? 3) Would you share with us the inventory capabilities that Google brings to retail media networks? What is appealing to retailers? 4) And what about the tech stack? What are the core offerings you provide to help retailers enable powerful network capabilities? 5) So how are retailers partnering with you to enhance their retail media offerings? Does it usually start with tech or with inventory and why? 6) Does size or maturity of a RMN matter in the appeal that google’s offerings have? We’re trying to understand your customer base. 7) Do you have 1 or 2 case studies of best-in-class partnerships that you can share with our audience? 8) What do you see as the biggest growth opportunities in retail media for 2023 and how is Google helping RMNs realize the potential?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
22 Feb 2023
Grow: The Essential Guide to Getting Promoted with Randy Ornstein
00:36:48
The CPG Guys speak with Randy Ornstein, Sr Director of Alcohol at Gopuff & Author of the new book "Grow: the Essential Guide to Getting Promoted."
1) Randy, why don’t you start by sharing with us a bit of your professional background so our audience has a better understanding of your expertise? 2) What prompted you to write this book? What there some type of catalyst or had you been thinking about this for some time and how did you go about bringing this dream into a reality? 3) Why do you believe that promotion is within everyone’s reach? 4) Please speak with us about how everyday excellence contributes to promotability. Examples from your career will be helpful in illustrating the rest of our questions 5) How does helping your team succeed lead to your personal success? 6) What are key elements of going “above & beyond” that help your career? 7) How do you recommend readers of this book “invest in their futures?” How does mentoring play a role in this? 8) What are the personal KPIs that your recommend readers focus on to ensure their promotability?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
25 Feb 2023
Shoptalk 2023 with Sophie Wawro & Anil Aggarwal
00:47:02
The CPG Guys speak with Sophie Wawro, Global President of Shoptalk & Groceryshop and Anil Aggarwal, CEO of Personatech
1) Anil, you founded Shoptalk 8 years ago. What was the market opportunity you saw for these events and what was the disruption that you brought to the industry that made them so indispensable to people in the retail CPG digital ecosystem? 2) Sophie, you recently joined Hyve Group as Global President of the Shoptalk and Groceryshop events. What is your professional experience and what most intrigued you about coming to lead such a successful franchise? 3) Anil, You’re currently serving as CEO of Personatech, the platform that allows Shoptalk and Groceryshop to manage its Meetings Programs. First, what is the idea behind these meetings programs and how does your platform operate to yield desired outcomes for all involved parties? 4) Sophie, The tech behind the traditional Hosted Hosted Retailers and Brands Meetings Program will also be powering the introduction of Meetups at Shoptalk this year. What’s your thinking with this addition to your upcoming event in Las Vegas? 5) Sophie, what should our audience know about the Shoptalk event that will have them excited about attending this year’s event? What else is new, what’s big, who is headlining some of the big keynotes? 6) Sophie, by my count, you have over 600 sponsors. Why is Shoptalk such a great opportunity for these companies to sponsor and what are the different ways they are sponsoring at the event? 7) Sophie, Shoptalk Europe is coming up in May. I’m looking forward to making the trip to Barcelona. What exciting things do you have in store for this 2nd European venue which you kicked off last year?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
01 Mar 2023
Commerce Marketing in the Era of Retail Media with Tyson Foods' Andrea McGovern Galo
00:44:35
The CPG Guys speak with Andrea McGovern Galo, Director of Commerce Marketing at Tyson Foods, one of the world's largest processors and marketers of chicken, beef, pork and plant-based protein food products.
1) Andrea, what drew you into your career path that finds you squarely in the transformational world of commerce? I shared a bit about your background in my introduction but would love to hear a bit more about your career journey. 2) You know our favorite topic on this podcast is retail media. Would love your thoughts on the evolution of shopper marketing in the age of retail media. How has Shopper Marketing evolved and why is Retail Media making such a big impact in this function? 3) Following on Sri’s question, how has the work of Shopper Marketing changed within this new digital landscape? 4) What are the skills and traits that make a successful Commerce Marketing professional in this new digitally-driven era? 5) How is the rise of retail media impacting the CPG - Retailer relationship particularly around meaningful JBP? Are the investment asks coming from all of these emerging platforms realistic and how will brands have to make judicious decisions 6) How is the rise of retail media impacting traditional internal CPG brand-shopper-sales dynamic from a budgeting and management perspective? Is retail media just media and really a function of marketing? 7) There have been calls from large CPG manufacturers for standards to be established in the industry around capabilities & measurements. How do you see this actually happening? 8) What does the future hold in this RMN space? What should Commerce Marketers be thinking about for tomorrow and beyond?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
04 Mar 2023
One Platform TV Advertising with NBCUniversal's Bob Perry
00:37:52
The CPG Guys speak with Bob Perry, Director of Business Development at NBC Universal, which owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.
1) Your career journey after Plymouth state has been in the Tv media world from Univision to Voodoovox to Mywebgrocer and now Nbc media, take us through the years and what’s your advice for someone early in their career in the media world? 2) Take us through the years of Mywebgrocer - why grocery 3) How has media matured over the last 5 years in the grocery world? 4) What is your role at NBC universal media? How do you connect to the other arms of NBC for surround sound campaigns? 5) Can you please share details of NBC universal media’s capabilities and inventory for our brand listeners. When should they connect with you? 6) What is the specific RMN one platform offering? What metrics do you offer to measure success? 7) You are now part of a committee that’s trying to bring about much needed RMN guidelines and standards - can you share what’s the latest and when can we expect these in the industry? 8) Our last question always goes to fast forward …. IRI, what is your prediction around how RMN will evolve? What are the connections between connected TV and you folks? How has this evolved?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
08 Mar 2023
Retail Media Networks in 2023 with GroupM's Lauren Lavin & Mindshare's Jeff Malmad
00:47:30
The CPG Guys speak with Lauren Lavin, Executive Director, Commerce at GroupM and Jeff Malmad, Global Head of Commerce at Mindshare, both part of the broader WPP organization.
This episode was recorded in January at CES in Las Vegas, NV.
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
11 Mar 2023
Spirited Personalization with DIAGEO's Gina O'Halloran & Aki's Risa Crandall
00:48:28
The CPG Guys, PVSB and Sri are joined in this episode by Gina O'Halloran, U.S. Media director at DIAGEO, a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry & Risa Crandall, SVP CPG + Bev Alc Strategy + Sales at Aki Technologies, an Inmar Intelligence company, empowers brands and retailers to reach people by targeting pivotal moments in the consumer journey with personalized advertising.
1) Gina, you graduated UPenn, then s-ent a decade at Carat and now 5 plus years at Diageo, but stuck to leading roles in media management. Take us through the years and your advice for others aspiring to lead in this media space? 2) Risa, what is the importance of receptive advertising and how does AKI enable that for your clients? 3) Gina, how does Diageo partner with AKI - is it your team, and if so what is the partnership? 4) Risa, what can one expect in a partnership with AKI and how is it measurable? Gina, how do you leverage personalization technology in your media strategies? 5) Risa, what would you say is the primary reason this partnership is successful? 6) Gina, what does Personalization mean at your organization and how has your role evolved along with the evolution of Personalization? 7) Gina, I’d be remiss if I didn’t ask what are your predictions for personalized/customized commerce and consumer journey? Will the role of dynamic personalization change even more? 8) Risa - it’s been a while since you’ve been on the show, our audience would love to know when they should contact AKI and your team. What is new and exciting at AKI? What should we expect next in this exciting advertising space?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
15 Mar 2023
Perishable Food eCommerce Imperatives with Hostess Brands' Bret Thurston
00:45:36
The CPG Guys speak with Bret Thurston, Director of eCommerce & Shopper Marketing at Hostess Brands, a leading sweet snacks company focused on developing, manufacturing, marketing, selling and distributing snacks in North America sold under the Hostess® and Voortman® brands.
1) Bret, what drew you into your career path that finds you squarely in the transformational world of eCommerce and shopper marketing? I shared a bit about your background in my introduction but would love to hear a bit more about your career journey. 2) The pandemic had a definitive impact on omnichannel grocery. You’ve been working in perishable categories in you last 2 roles. How big was the growth of eCommerce for these categories and where did you focus on building core capabilities that didn’t exist or were under-resourced? 3) With respect to shopper marketing what were the mains areas of focus that you learned into over the last few years to ensure omnichannel success? 4) How have the “resource asks” from your retail customers transformed over the last 3 years” and where have you found the most success in supporting them? 5) Have we reached a point yet in customer joint business planning where eCommerce is a standard component of the process involving merchants? What does best in class look like? 6) To be successful in eCommerce, you need lots of tech stack partners. What are the primary functional areas where you’ve had to source capabilities to scale your growth? How do you manage a world where the “Martec Landcsape” map of service provider logos seems to grow exponentially each year? 7) The return to stores was an underlying theme at the CPG presentations last week at CAGNY. What are your thoughts on this and how are you helping Hostess Brands bridge the spectrum of omnichannel conversion opportunities through content, experiences, whatever? 8) What does the future hold in this eCommerce space for perishable foods? What should eCommerce Marketers be thinking about for tomorrow and beyond?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
21 Mar 2023
Reducing Friction in Ad Networks Performance Marketing with Pear Commerce's Eric Martell
00:37:46
The CPG Guys speak with Eric Martell, co-founder of Pear Commerce, the retail ecommerce platform that connects CPGs to retailers, converting shoppable media into actionable insights that fuel performance marketing. Pear partners with 4 of the top 6 grocery retailers in the U.S. to provide DTC-like full-funnel targeting capabilities with conversion metrics.
1) Remind us about Pear Commerce and what kinds of problems you’re solving. 2) What’s the big announcement? 3) Wow, sounds like a pretty big change… what purpose does this serve? 4) How do I measure performance with these new ad types? 5) How does this tie back to my actual website? If I’m not sending people to a brand’s website, what am I giving up? 6) How would someone get started?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
24 Mar 2023
In-Store Retail Media Networks with Stratacache’s Chris Riegel & Jonathan Rosen
00:58:45
The CPG Guys are joined by Chris Riegel CEO of STRATACACHE & Jonathan Rosen SVP, Content Strategy & Consumer Experience at PRN, a STRATACACHE company. STRATACACHE is accelerating the shift of digital retail transformation by having a full scope of technology under one roof. Their retail solutions allow them to be partners in creating an in-store evolution, fitting into a retailer’s existing ecosystem by connecting different technologies to truly drive a frictionless store visit, making a frictionless shopping experience even better.
1) You journey’s been an unusual one to this world, in that your background is way more in content than retail. Tell us about that and how you think that experience connects to the evolution of in-store media…is it more about content and stories than price and promotion? 2) There’s a ton of excitement about retail media and we discuss it a lot on this podcast. It’s often said that Retail Media in the US is over a $60 billion industry and that Amazon is about $38 billion of that. Why are you so excited about the in-store piece of the retail media ecosystem given how big and rapidly growing that piece is? 3) So this all sounds great? But what are some the barriers involved in bringing this to life? 4) What are some of the ways brands and retailers can get started here – what are some of the attributes for retailers to build early successes and proofs of concept? 5) What are some of the best practices for brands and retailers thinking about the creative that can/should got into an in-store retail media execution? 6) Let’s talk a little about the measures of success here – how should we think about the ability to measure in-store media effectiveness, and why can this be such a win for the CFO as well as the medial sales team? 7) how can/should we be thinking about the future of programmatic personalization in-store? What are some of the opportunities and challenges for this 8) let’s do the fast forward look – how do you envision the evolution of in-store as a media platform over the next 3-5 years, how does programmatic fit in?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
27 Mar 2023
Shelf Edge In-Store Media That Converts with Vestcom's Shock Torem
00:39:43
The CPG Guys are joined by Shock Torem, SVP & GM of CPG & Retail Media Solutions at Vestcom (an Avery Dennison Company), the industry leader in shelf-edge media for Retailers and CPGs. Their data-integrated media solutions engage shoppers at their point of decision to enrich the shopping experience while driving profitable growth.
1) eMarketer recently reported that retail media has grown to over $30 billion in revenue during 2022 with no end to the growth in sight. While this boom has been largely concentrated on digital applications, why should brands consider allocating dollars to in-store media? 2) At NRF, you spoke about a disconnect in connecting brand marketing messages from click to brick and the need for brands to achieve “phygital” success. Would you elaborate on this argument? 3) So clearly brands should be paying attention to in-store media, what are some of the general principals they should look for in optimizing their spend here? 4) What solutions does Vestcom offer that meet these requirements? 5) How are you partnering with retailer media networks to enable brands to activate their message at the shelf-edge? 6) You mentioned measurability earlier, can you elaborate on the measurement brands can expect from shelfAdz campaigns? 7) We’d love a few examples of innovative ways that brands are leveraging your platform to engage physical store shoppers. 8) Is in-store media really a trade function that should be the purview of the account team supporting a specific retailer or is there a value proposition for a brand marketer to coordinate efforts across retail customers? 9) What do you see as major in-store media capabilities on the horizon and how is Vestcom positioned to drive the most impact for brands? 10) If you were going to leave our audience with one final thought on better leveraging in-store media, what would it be?
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
05 Apr 2023
WPP Commerce Event Recap with VMLY&R Commerce's Beth Ann Kaminkow & GroupM Nexus' Ji Kim
00:35:11
The CPG Guys are joined by Beth Ann Kaminkow, Global CEO of VMLY&R Commerce and Ji Kim, President of GroupM Nexus, both part of the broader WPP group of companies.
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
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