The Content Brief (Scott Murray)
Explorez tous les épisodes de The Content Brief
| Date | Titre | Durée | |
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| 26 Sep 2024 | How to Create Emails That Your Audience Wants to Read (with Ed Forteau) | 00:30:07 | |
Cisco Talos Intelligence estimates that 150 billion emails sent globally are spam. Even marketers get a lot of spam! So, if you're a marketer, how do you create emails that stand out from the spam, make connections, generate responses and develop long-term customer relationships? Business consultant and author Ed Forteau helps service providers, entrepreneurs, and sales professionals build authentic relationships, and he's here to share some answers, including:
Ed's website - EdForteau.com Ed on LinkedIn - Ed Forteau Ed's Book - No More Cringe
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| 01 Aug 2024 | Why Behavioral Science is Better Than Marketing Science with Nancy Harhut | 00:26:53 | |
Nancy Harhut, Co-Founder and Chief Creative Officer at HBT Marketing, takes us into the fascinating world of behavioral science and reveals how it can completely evolve your marketing strategy and generate next-level results. We explore critical concepts like availability bias, information gap theory, and more to learn how they can shape audience reactions and decisions. You’ll get practical advice on concepts like balancing positive and negative messaging, transparency, and the power of humanizing your content. Join us as we demonstrate how behavioral science is better than marketing “science.” Nancy's Book - Using Behavioral Science in Marketing Nancy's company - HBT Marketing Nancy on Linkedin - Nancy Harhut | |||
| 27 Jun 2024 | Why Do People Love Brands Who Embrace Community Marketing? (with Mark Schaefer) | 00:26:45 | |
Globally recognized marketing strategist and bestselling author Mark Schaefer began to notice the shift toward community marketing as he wrote Marketing Rebellion and then Belonging to the Brand. This book contains insights, frameworks, and research showing how companies can harness the ultimate marketing strategy – community. You’ll hear how community marketing goes beyond traditional methods, fostering deeper emotional connections and sustained customer engagement. Mark shares compelling examples of brands successfully implementing community-focused strategies, demonstrating the game-changing benefits of increased collaboration, advocacy, trust-building, and revenue. Learn how to transform your marketing efforts by adopting the right mindset to create your community. Mark’s website - BusinessesGrow.com Mark’s book on Amazon – Belonging to the Brand Mark on LinkedIn Mark on X | |||
| 30 May 2024 | How to Create Content That Surprises Your Audience (with Marcus Sheridan) | 00:29:16 | |
Sometimes, the simplest changes in a mindset or approach can make the biggest difference in improving your content strategies. However, the barriers that often block content improvements come from inside a business. Today’s expert has some answers. Marcus Sheridan is a world-renowned keynote speaker, communication expert, digital marketing consultant and author of the revolutionary book They Ask You, Answer. Learn how to master proven concepts like a two-sided approach to content, a walkaway paradox in sales, a transparency strategy and other simple and surprising ways to communicate and connect with buyers, prospects and audiences.
Marcus's website - https://marcussheridan.com/ His company - https://www.impactplus.com/team/marcus-sheridan LinkedIn - https://www.linkedin.com/in/marcussheridan/ His Book - They Ask, You Answer | |||
| 19 Feb 2025 | How Can Writers Take Control of AI Instead of Fearing It? | 00:29:52 | |
In this episode, book coach and business advisor Jackie Lane reveals why writers shouldn't fear AI but should instead take agency over how they use it. As the founder of the HII (Human Intelligence and Imagination) Project, Jackie shares insights from both sides - as someone who actively uses AI while also championing the irreplaceable value of human creativity. Jackie explains her helpful approach to setting AI boundaries and shares surprising discoveries from interviews, writers, and clients. She also reveals why writers shouldn't worry about their jobs and what they can do instead. Whether you're a content creator or an aspiring author looking for some assurance and guidance, this conversation offers fresh perspectives and ideas for an AI-obsessed era. LINKS: On LinkedIn - Jaqui Lane Jaqui's website - The Book Advisor Article - The Hii Project
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| 04 Dec 2024 | Why Do Ted Lasso's Lessons Work in Real Life Businesses? | 00:34:48 | |
Ted Lasso isn't just a heartwarming comedy series - it's packed with powerful lessons about leadership, company culture, and communication. These factors can make or break a company's culture, content success and audience reputation. Nick Coniglio and Marnie Stockman are successful tech entrepreneurs and big Ted Lasso fans who have written a book called Lead It Like Lasso. It features a comprehensive dive into the show's themes of people, culture, communication and leadership and applies them to real-life settings—like your business. For example:
Even if you're not a Ted Lasso fan, you'll discover practical insights about leadership that work in any boardroom, classroom, or living room. Get the book - Lead It Like Lasso Visit the website - LeadItLikeLasso.com
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| 19 Dec 2024 | How Should Marketers Use AI in 2025? (with Dan Nestle) | 00:32:17 | |
In this episode, Marketing Communications and AI expert Dan Nestle joins us to discuss how businesses can apply everything we've learned about AI in content marketing to their 2025 strategies. Dan shares insights on avoiding the dull content from over-relying on AI and discusses how to use it as a partner rather than a replacement. We also talk about what Claude does better than ChatGPT and how Notebook LM can be an asset for podcast content. Plus, we cover some of the implications of content audiences' changing attitudes and how that impacts opportunities to gain competitive advantages. Whether you're a content creator, marketing leader, or business owner, join us for a conversation designed to help you incorporate AI into your content strategy in 2025. Dan's website - Be Inquisitive Social Media - Dan Nestle Dan's Podcast - The Trending Communicator
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| 15 Aug 2024 | Who Social Cares on Social Media? (with Brooke B. Sellas) | 00:32:15 | |
Let's dive into the world of social care and digital customer engagement with Brooke B. Sellas, founder and CEO of B Squared Media and author of Conversations That Connect. Brooke shares her extensive experience in leveraging social media to enhance customer experiences, focusing on proactive social care, the importance of quick and effective responses, and the role of social listening. You'll learn how engaging in meaningful conversations can lead to ROI, why hyper-personalization is the future of customer interaction and social media content ideas that generate conversations and responses. Brooke's company - B Squared Media Brooke on LinkedIn - Brooke B. Sellas Brooke's book - Conversations That Connect | |||
| 20 Nov 2024 | What Can Marketers Learn From Pop Culture? | 00:27:45 | |
I'm one of those guys who can incorporate pop culture references into just about anything, but today, I'll be linking them to marketing, content and audience. Pop culture can put marketing concepts in a fresh context that resonates in unique and meaningful ways. Today's examples include:
Even if you haven't seen one of these movies or TV episodes, these pop culture moments offer fresh perspectives on creating content that truly connects with your audience. | |||
| 12 Sep 2024 | How Can You Create Marketing That Sticks? (with James I. Bond) | 00:29:10 | |
Ever wonder why some slogans, product names or ads stick in your head while others fade away? James I. Bond does, and he's written a book about it called Brain Glue. In today's episode, he shares:
These concepts and more stick to our brains because they connect to it where decisions really happen. James' website - YesBrainGlue.com James' book - Brain Glue on Amazon James on LinkedIn - James I. Bond | |||
| 05 Sep 2024 | Show Returns Next Wednesday | 00:00:36 | |
After a short break (holiday weekend) - the show will be back next week! | |||
| 06 Nov 2024 | How Do Real Photos Attract Relevant Buyers? | 00:32:39 | |
Professional photos can be the deciding factor when clients choose between experts. John A. Demato, a visual storytelling expert who works with speakers, authors, and consultants, explains why authentic photos can be a real game-changing difference-maker for their business. Today, he'll share how strategic photography builds meaningful and impactful connections with your audience. You'll learn:
Even if you think your business isn't "visual enough" for professional photography, today's show reveals how professional photos can improve how potential clients perceive and connect with you. John's website - www.JohnDemato.com On Linkedin - John A. Demato
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| 23 Jan 2025 | Can Content Strategy Build a Stronger Company Culture? | 00:32:56 | |
We know that internal communication can impact external communication (content marketing), but can content strategies improve internal communication and company culture? Communications expert and strategist Kristin Quiroz Bayona is here to explain how social media, video, and podcast strategies can be applied internally. Like humanized content, she'll explain why authenticity matters more than "safe" templated messaging and how to measure the real impact of employee communications. Plu.s, you'll learn how two-way communication, multi-channel content, and innovative ideas can build stronger company cultures. Linkedin - Kristin Quiroz Bayona Kristin's website - KristinQuirozBayona.com
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| 13 May 2024 | Introduction to The Content Brief | 00:03:42 | |
In this brief introduction to The Content Brief, I explain what to expect from each episode, how it relates to content marketing and innovation and why it's called The Content Brief. | |||
| 06 Feb 2025 | How Can Social Media Work for Non-Sexy Brands? | 00:22:57 | |
Do you think social media can't really be "social" because people won't care or you don't work for a sexy brand? In this episode, John Gonzalez from the Northeast Ohio Regional Sewer District shares how his team transformed their utility's social media from basic announcements into engaging conversations that changed how people view infrastructure. John reveals how they found their voice and explains their strategy of balancing humor, humanity, and humility in utility communications. We'll also hear stories about how they successfully joined conversations their community was already having. Whether you work in utilities, government, or any stereotypical "unsexy" industry, this conversation offers practical insights on how to break free from corporate communications' limitations and build meaningful relationships with your audience. On LinkedIn - John Gonzalez Social Media Page - Northeast Ohio Regional Sewer District | |||
| 15 May 2024 | Does Empathy Break The Marketing Funnel? (with Carmen Collins) | 00:27:54 | |
Carmen Collins is a visionary who has built and led social and content teams for brands like Intuit QuickBooks, Wish, and Cisco. She is a social media and influencer marketing leader specializing in award-winning content marketing expertise, empathy, and storytelling. She explains: The True Meaning of Empathy in Marketing - Carmen demystifies the concept of empathy and explains how it goes beyond just being “authentic.” Empathy’s Disruption of the Marketing Funnel - Discover why traditional marketing funnels fall short and how empathy can create more meaningful connections with your audience. Real-World Success Stories - Hear fascinating examples demonstrating how empathy works in everything from social media to a store experience. Practical Tips for Marketers - Get actionable advice on integrating empathy into your content strategy and see the potential for increased engagement and loyalty. The Role of Social Listening - Understand the importance of social listening and how it can uncover opportunities to connect with your audience in unexpected ways.
Full show notes - https://www.yourcontentbrief.com/does-empathy-break-the-marketing-funnel-with-carmen-collins/ | |||
| 10 Oct 2024 | The Show Returns on October 23 | 00:01:12 | |
Hello! I was out of town last week, but I'm back now and booking guests for the rest of 2024. The next show will be in two weeks - October 23. | |||
| 23 Oct 2024 | What Can Higher Education Learn About Modern Marketing? (With Brian Piper) | 00:27:47 | |
While finding the right language is always a challenge in content marketing, some industries get stuck using the same words. In the higher education industry, it can be words like "student-centric." Brian Piper is the Director of Content Strategy and Assessment at the University of Rochester and the author of Epic Content Marketing for Higher Education. Today, we'll discuss the challenges and solutions around creating content that connects with today's prospective students and essential audiences, including:
Even if you're not a student, staff member, or university faculty member, today's show offers some excellent content marketing insights that are valuable for all content marketers. Brian's website - www.BrianWPiper.com Brian's Book - Epic Content Marketing for Higher Education Brian on LinkedIn - Brian Piper Brian's Podcast - AI for You
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| 18 Jul 2024 | How Can You Balance AI and Human Touch in Your Content Strategy? (With Andy Crestodina) | 00:27:45 | |
| 12 Jun 2024 | What Do Modern Content Marketers Need to Know? (with Robert Rose) | 00:26:27 | |
Today’s featured expert is Robert Rose, Chief Strategy Officer at The Content Advisory and Chief Strategy Advisor at The Content Marketing Institute. Robert sheds light on the critical evolution from traditional content campaigns to an always-on approach, explaining how this shift enhances continuous engagement and keeps your audience constantly connected. We explore the revised approach to content as not just something you create - but a form of ongoing communication with modern audiences. You’ll learn how viewing content as a strategic tool for meaningful interaction and connection can revolutionize your marketing efforts. As part of this renewed focus, you’ll find out how it benefits your overall content strategy to serve more than just potential buyers and how influencers and advocates can amplify your message and drive value beyond direct sales. Modern marketers can learn about these insights, trends and more by enrolling in the 2024 Professional Certified Marketer (PCM) certification course from the Content Marketing Institute and the American Marketing Association. Robert's Website - https://robertrose.net/ The 2024 PCM Course - https://contentmarketinguniversity.com/content-marketing-certification/ The Content Marketing Institute - https://contentmarketinginstitute.com/# The Content Advisory - https://contentadvisory.net/ Robert's Podcast - https://www.thisoldmarketing.com/ Robert’s Book – Content Marketing Strategy Linkedin - https://www.linkedin.com/in/robrose/ | |||