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The Clinic Boss Show (Rick Lau)

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DateTitreDurée
15 Jun 2023Empowering Your Clinic Staff Through a Compelling ’Why’00:04:05

Are you a clinic owner or manager looking to inspire your staff and build a strong sense of purpose within your healthcare business? If so, then you've come to the right place!

 

In this podcast, we dive deep into the world of clinic management, exploring the crucial aspect of creating a compelling "why" that emotionally connects your staff to your business. Join us as we uncover the strategies and techniques used by successful clinic leaders who have harnessed the power of purpose to drive their teams towards excellence.

16 Jan 2023The Power Of Transparency - How To Get Clinicians To Accept A Lower Salary Without Resistance00:03:21

What do you say when a clinician says another clinic is offering me more? In this podcast, we'll discuss the benefits of the transparent compensation model and how it can make help you attract your ideal clinician and even get them to accept a lower salary without resistance.

24 Oct 2023Dee Bills: How Can You Pay Your Front Desk More In A World Of Inflation00:46:37

In this new episode Rick sits down with the founder of Front Office GURU and the creator of Fix Your Front Desk Academy, Dee Bills to talk how to build a winning front desk team

Dee successfully built training systems and processes in her own PT practice resulting in consistent arrivals over 95% and a growth rate over 300%.

In this conversation Dee and Rick discuss topics, such as:

- Rick’s scandalous scenario encountered with a front desk

- Top dilemma of practice practitioners right now

- How to transform your clinic's profitability and staff retention with 3 key strategies

- How to have a winning front desk team

- How to reward your front desk

- What is the future of virtual front desk, and should you use one in your clinic

- How to successfully run your practice with your spouse

 

Follow Dee:

Instagram: @‌dee.bills123

Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero

Follow on Instagram, new videos EVERY SINGLE DAY: instagram.com/thericklau/

Linkedin: https://www.linkedin.com/in/rick-lau/

Signup for the newsletter (22k+ clinic owners): clinicowner.com

Sponsors:

Callhero: mycallhero.com

Apply to join #1 clinic owner community clinicaccelerator.com

13 Jan 2023What Gets Through To Clinicians When You Talk To Them About Compensation00:04:10

Compensation Confusion: How to Talk to Clinicians About Salary. In this podcast, we'll explore the common misunderstandings surrounding salary negotiations and how to effectively communicate with clinicians about their compensation that actually gets through to them.

21 Feb 2023How To Sell More Products At Your Clinic Without Being Salesy00:02:35

Looking to boost your product sales at your clinic without coming across as too salesy? Look no further! In this podcast, you'll learn how to increase product sales while still providing the best customer experience. Discover how to select and promote products effectively, and how to integrate them into your plan of care. Learn how to frame the conversation with your clinicians and staff, and how to deliver a seamless customer experience.

 

This podcast is a must-listen for anyone looking to increase product sales while maintaining the highest level of customer service. Tune in now and take your clinic to the next level!

20 Mar 2023How To Figure Out Your Clinic’s Break Even Point00:02:45
Are you struggling to figure out your break even point as clinic owner? Do you want to know how to track your progress over time and get closer to that perfect bullseye?   Join us for this episode where we'll break down the process of calculating your break even point and explain how to use it to track your business's progress. We'll also give you a few tips on refining your approach over time to get closer to that perfect bullseye. Tune in and learn how to use this tool to help your clinic thrive.  
21 Dec 2022“I’m Doing All The Work And Only Getting 20% Of The Business” How To Set Expectations For A Junior Partner To Avoid This Situation00:04:05

In this podcast, we discuss the common scenario when your junior partner feels like they're doing all the work, but not getting the recognition or compensation they deserve. Our panel of experienced entrepreneurs shares their advice and insights on how to address this issue early on in the partnership, before it leads to resentment and potentially even a partnership divorice. We also share our own personal experiences and how we navigated these challenges to maintain healthy, successful partnerships.

 

Tune in to learn how to navigate the potential pitfalls of business partnerships and keep your relationship strong.

14 Jun 2023Let Your Team Run the Show: The Key to Stepping Away from Your Clinic00:04:54

In this episode, we tackle the vital topic of empowering your team to take charge and how it can free you from the day-to-day responsibilities of running your clinic or practice. We discuss the challenges leaders face in letting go of control and trusting their team members to make decisions. By providing the necessary tools, support, and authority, you can foster a culture of autonomy and accountability, enabling your team to reach their full potential. We delve into effective delegation, setting clear expectations, and providing ongoing feedback to facilitate a smooth transition towards a self-sufficient team. We also explore the benefits of stepping away, including personal time and growth opportunities for your team.

 

Join us to gain practical tips on building trust, establishing systems, and promoting continuous learning, ultimately creating a thriving, self-sustaining team that allows you to focus on strategic initiatives and elevate your clinic or practice to new heights.

17 Nov 2022Why Every Clinic Needs A Sales Team00:04:28

In this podcast, Rick interviews Nick about the importance of recognizing that your admin team is actually your sales team. He also talks about how this epiphany helped him improve his clinic's booking rates from 60% to 80%.

17 Aug 2023Why Talking The Same Language Of Your Patient Is Important00:03:28

In today's episode, we're venturing into the often overlooked realm of patient communication: connecting through shared topics of interest. We unravel the transformative power of aligning your conversations with what truly matters to your patients. Through compelling stories and expert insights, we illuminate how a genuine understanding of your patient's hobbies and passions can break down barriers, foster trust, and enhance the overall care journey. Tune in to discover how this empathetic approach not only enriches patient-provider relationships but also contributes to more holistic and effective healthcare.

24 Oct 2022Do This When Staff Take Off For Too Many Days00:02:29
Clinicians taking a vacation for too long can really affect their caseload, especially for newer clinicians. But most clinicians don't understand what taking too long off can do to their caseload. Here's an elegant script to use to talk when a clinician wants to take a long vacation.  
20 Jul 2023How Good Culture Drives Personal And Professional Results00:03:37

What motivates employees the most? Discover the power of a positive work culture in driving personal and professional results. Explore how organizations can create an environment that values employee well-being, fosters collaboration, and encourages growth, leading to a motivated and engaged workforce.

14 Feb 2023How To Work With Your Teams To Improve Clinic Culture?00:03:01
Have you ever wondered how to work with teams to improve your clinic culture? Look no further!   In this podcast, we discuss the best practices for improving the culture of your clinic. Learn how to conduct a discovery session, the importance of core values, and how to build trust with a team of 50. Don't miss this valuable conversation on how to create an effective and successful clinic culture.  
26 Sep 2022Most Common Fears Of Selling Clinics00:02:43
In this podcast we go over the top fears clinic owners have when selling.  
03 Aug 2023How To Operationalize Patient Experience At Your Clinic00:05:15
In today's episode, we explore the concept of patient empowerment and how it is transforming the healthcare landscape. Through captivating interviews with one of our community member, we unravel the power of personalized care, cutting-edge technologies, and empathetic communication, all aimed at providing an unparalleled experience for individuals seeking better health outcomes. Tune in to gain valuable insights into the practices and principles that inspire a new era of patient-centric healthcare.    
04 Oct 2022What’s The Difference Between A Virtual Assistant Vs Virtual Receptionist In A Clinic00:02:11

A common question I get asked is what's the difference between a Virtual Assistant and a virtual receptionist?

And how to use each effectively in a clinic? That's what we'll discuss on this new podcast.

21 Mar 2023This Is Your Greatest Asset As A Clinic Owner00:02:09
Are you feeling overwhelmed as a business owner? Do you find yourself bogged down by small tasks that are eating up precious space in your brain? Join us for this episode where we'll explore the importance of valuing the biggest asset of any business owner: the six inches between their ears.   We'll discuss how offloading mundane tasks can free up space for big ideas and help you tap into your full potential as a visionary leader. Don't miss out on this valuable insight into maximizing your brain capacity and unleashing your business's true potential. Tune in and start valuing your biggest asset today!  
07 Jul 2023What Exactly Would A Virtual Assistant Do At The Clinic00:03:05

In this episode, we explore the evolving role of virtual assistants in healthcare clinics. Discover their tasks, contributions, and how they revolutionize patient care and clinic efficiency. Whether you're a healthcare professional or simply curious about virtual assistants in healthcare, this episode offers valuable insights into their dynamic role in clinics.

 

Tune in and discover the dynamic role of virtual assistants in clinics.

20 Jan 20231 Thing To Do To Delegate Effectively To Your Team00:02:14
Do you find it hard to delegate tasks to your team? Struggling to create the right process and meeting rhythms? Join Sanjeev and Kelly as they share their insights on how to delegate successfully and efficiently. Discover the importance of giving your team the right amount of autonomy to do their tasks without interruption, and how to check-in without being annoying. Tune in to find out how to create a successful delegation process!  
01 May 2023How To Coach Your Marketing Person For Success00:04:35
Are you a clinic owner struggling with your marketing efforts? In this episode, our host sits down with a guest to discuss the key traits of a successful marketing person and how to structure your marketing department for success. Learn why having someone with a different perspective on your team is valuable, why organization is key, and the importance of regular meetings and foundational structures like scoreboards and content calendars. Whether you're just starting out or looking to improve your current marketing efforts, this episode is a must-listen for anyone in the healthcare industry.   Tune in now to gain invaluable insights and take your marketing to the next level!    
06 Sep 2022What To Say To Your Front Desk To Get Them To Improve Their Phone Metrics?00:02:33

Most clinics know the impact of getting their answer and booking rate up can have on their profitability. But motivating staff to improve their phone metrics is hard.

In this new podcast, Clinic owner Soroush shares his proven script to get  staff to buy into improving their phone performance.

10 Aug 2023Why do You Need To Conduct A One-on-One Meeting Regularly?00:02:42

In today's episode, our guest speaker sheds light on the pivotal role of one-on-one meetings in clinic management. Discover why consistent communication with clinic directors, owners, and team members is essential for operational success. Through real-life success stories, we learn how clinics that prioritize these meetings achieve remarkable improvements in their performance and overall patient care.

 

Don't miss out on these invaluable insights that could transform the way you lead your clinic!

13 Sep 2023Why Many Of Us First Think About Money When Motivating Others00:03:42

In today's episode, Join us as we simplify motivation. We'll break it down into what drives us from within (like passions and curiosity) and what comes from outside (like money and rewards). Discover why many of us first think about money when motivating others and how this can sometimes backfire. Understanding these motivators is the key to better leadership, teamwork, and personal growth.

31 Jan 2023An Elegant Way To Talk To Staff About Their Bad Body Odor00:02:47
Join us on our latest episode as we delve into the delicate topic of personal hygiene in the workplace. We'll discuss the challenges of addressing this issue without causing harm or negative consequences, and how it can be approached in a sensitive and professional manner.  
05 Jul 2023How To Implement A New Team Building Tool Without Sounding Like You Just Took A Course00:03:16

Are you eager to foster a stronger sense of unity and cooperation among your team members? In this episode, we explore the intriguing topic of implementing a new team building tool without sounding like you just took a course.

 

Tune in to discover innovative approaches to team building that will transform your organization and propel your team to greater collaboration and success.

27 Mar 2023The Biggest Revenue Generator To Measure That Most Clinic Owners Don’t00:02:34
Are you a clinic owner looking to maximize your profits without breaking the bank? Look no further than our latest podcast episode! Our expert guest delves into the most effective ways to increase revenue by focusing on existing patients, rather than costly advertising campaigns. With insights on how to drive profits through follow-ups and reactivations, you'll learn how to make the most out of your current patient base. Don't fall into the trap of pouring money into more traffic - learn how to increase your conversion rates and boost your profits with the same amount of traffic. Tune in now to take your physiotherapy clinic to the next level!      
01 Aug 2022The Dreaded Vacation Request - Lesson Learned00:05:35

Vacation time can drive you crazy. You have staff taking off at the same time and patients that need to be seen.

In this podcast, we'll discuss how hospitals effectively handle vacation requests so that patients still get seen that clinics should model.

11 Aug 2023The #1 Quality That Makes Up A Great Junior Partner00:02:27

In today's episode, we explore the pivotal aspect that distinguishes an exceptional junior partner from the rest. As Paul Moon sheds light on this golden key quality, we uncover the surprising truth that goes beyond conventional expectations. Tune in for valuable insights that can transform your approach to collaboration and partnership dynamics.

08 May 2023How To Delegate Like A Clinic Boss Pro So Things Actually Get Implemented00:03:44

In this episode, our guest shares valuable insights on how to organize your team by creating pillars that align with your organization's standard functions. By doing this, you can delegate tasks to the right people and avoid overburdening them with additional work that doesn't fit their job description.

 

Our guest also emphasizes the importance of starting with yourself and listing all the hats you are wearing. This will help you identify which tasks should fall under which pillars, making it easier to delegate them to the appropriate team member. Plus, you'll be able to free up your time and focus on more strategic aspects of your business.

 

So, if you want to streamline your team's workflow and ensure everyone is working effectively, then tune in to this episode now. Your business will thank you for it!

18 Oct 2022How Do I Know What My Clinicians Are Working On?00:06:32

One of the most common questions we get is "How can I possibly keep track of what my clinicians are working on? Here's an effective and efficient strategy to do so.

01 Sep 2023The Number One Mistake Your Front Desk Shouldn’t Be Doing00:02:27

In today's episode, we shed light on the pivotal role that your front desk plays in shaping your business's success. We dissect the number one mistake that many front desks inadvertently commit, a blunder that could be jeopardizing your brand's reputation and profitability. Tune in to learn from real-world examples and expert insights as we provide actionable strategies to transform your front desk into a welcoming and efficient gateway for your customers, ensuring they leave with a positive impression and a desire to return.

18 Oct 2023Josh Funk: How He Bootstrapped and Scaled to 9 Clinics00:44:19

In this new episode, Rick sits down with the founder and CEO of Rehab to Perform, Dr. Josh Funk to talk about how he went from physical therapist to opening 9 clinic locations.

This three-time Inc 5000 Entrepreneur Winner is known for innovation, as evidenced by his recent win of the coveted Ascent Innovator of the Year Award and a recent showing on Entrepreneur Magazine's "Most Entrepreneurial Companies".

In this conversation, Josh and Rick discuss topics, such as:

- How he’s doubled his business every year, for the past 5 years

- How he bootstrapped and scaled to 9 clinics

- The importance of culture and how to scale it from location to location

- Why you should take the risk of betting on yourself

- How to make sure you are wearing the right ‘hat’ in the business

- How to know if you should open another location or not

- How to build a “bucket list” program to create loyalty in your team

- Why you should take the risk of betting on yourself

- How to master entrepreneurship and your personal life

- Blocking and batching time to protect your personal life

 

Follow Josh:

Instagram: https://www.instagram.com/drjoshfunk/?hl=en

Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero

Follow on Instagram, new videos EVERY SINGLE DAY: instagram.com/thericklau/

Linkedin: https://www.linkedin.com/in/rick-lau/

Signup for the newsletter (22k+ clinic owners): clinicowner.com

Sponsors:

Callhero: mycallhero.com

Apply to join #1 clinic owner community clinicaccelerator.com

30 Aug 20225 Ways To Increase Your Clinic Profits00:06:22

n this podcast you'll learn these 5 ways to increase your clinic's profits.

05 May 2023How Important Is Your Front Desk In Your Clinic?00:03:41
In this episode, we discuss the importance of building strong relationships with your front desk staff, and how they can be your biggest asset when it comes to increasing patients and ensuring your patients have a positive experience. You'll also learn about the critical role that front desk staff plays in community events, workshops, and other marketing initiatives.   Tune in to discover how you can leverage the power of your front desk team to take your clinic to the next level.    
06 Jun 2023The Key To Delegating Without Overwhelming Your Staff00:03:20
Curious about how to balance delegating increasing workloads while maintaining employee satisfaction? Join us as we reveal the secrets to optimizing capacity and protecting valuable time within the clinic. You'll learn the art of delegating extra tasks without overwhelming your staff.    
25 Aug 2022What NOT To Say To Your Staff When They Ask For A Raise And You Can’t Afford It00:09:44

Staff asking for a raise is one of the most difficult conversations a clinic owner will face. But how you respond can affect retention, morale, and your budget.

In this new podcast, two clinic owners role-play a worst-case scenario on how to respond when staff asks for a raise... when you can't afford it.

21 Sep 2023How To Reveal Potential Hire’s Problem-Solving Abilities, Communication Skills, And Intellectual Prowess00:01:46

In today's episode, we uncover the significance of a single interview question that has left its mark on the world of business and innovation. Elon Musk often poses this question to potential hires. Join us as we explore why this question holds the key to 

12 Oct 2023How to Get Your Clinicians To Talk The Same Language As Your Patients00:04:07

In today's episode, we uncover the impact of aligning clinicians' language with the priorities of their patients. Our guests, Soroush and Matt Carson, shed light on the pivotal role of understanding a patient's hobbies and passions in revolutionizing healthcare communication. Discover how this empathetic approach can not only break down barriers but also nurture trust, ultimately enhancing the overall patient care journey.

 

Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero

Follow on Instagram, new videos EVERY SINGLE DAY: instagram.com/thericklau/

Linkedin: https://www.linkedin.com/in/rick-lau/

Signup for the newsletter (22k+ clinic owners): clinicowner.com

Sponsors:

Callhero: mycallhero.com

Apply to join #1 clinic owner community clinicaccelerator.com

14 Jul 2023How To Get Patients To Choose Your Clinic(s)00:02:04

In today's episode, we explore a critical aspect of patient acquisition and retention.With the abundance of healthcare options available, it's becoming increasingly challenging for clinics to stand out. However, by mastering this strategy, you can create a strong bond and position your clinic as the preferred choice for their healthcare needs. Tune in and discover how to get patients choose your clinic.

24 May 2023How Early Should You Bring Up A Career Path For Recruits (and what do you do about your part-timers)00:04:26
How early should you introduce the topic of career paths to potential recruits? And how can you navigate this conversation with your part-time staff? Join us in this episode as we dive deep into these essential questions that clinic owners face. We explore the significance of discussing career paths from the very beginning, gauging candidates' motivations and compatibility with your organization's structure. We also address the unique considerations when it comes to part-time staff, offering insights on transitioning them into full-time roles and initiating conversations about their career aspirations.   Don't miss this discussion that will equip you with the knowledge and strategies to effectively address career paths with recruits and part-timers, ultimately fostering a motivated and dedicated team within your clinic.    
06 Oct 2023How to Understand And Craft The Role Of The Person You’re Hiring00:05:38

Hey everybody, Rick Lau here. This week we dive deep into a crucial aspect of building a successful team within your organization. It all starts with understanding the role of the person you're hiring. Jerry shares his personal journey of realizing the importance of clarifying roles and responsibilities within their team and the significant impact it had on their business.

15 Feb 2023What To Say To A Senior Staff Who Doesn’t Want To Meet 1 to 1 With You00:02:56

Reconnecting with our fellow team members has never been more important. In this post-COVID world, where uncertainty and ambiguity reign, it's easy to feel disconnected from our colleagues. But what if we could change that?

 

Join Karen and our host as they dive into the importance of connecting with others, both professionally and personally. They'll discuss ways to rekindle those relationships and create a sense of community in the workplace. With monthly one-to-one meetings, you'll learn how to bring back that human connection we've been missing. Don't miss this opportunity to improve your relationships and enhance your work environment."

23 May 2023Mastering the Art of Difficult Conversations Through Vulnerability00:03:48

In this podcast, we'll delve into the art of navigating difficult conversations with grace and sincerity, all while building stronger connections within your team.

 

Our guest shares a personal journey, highlighting the power of vulnerability and the growth that comes from embracing discomfort. By implementing this script, you'll witness a remarkable transformation in the way you navigate challenging conversations, fostering an atmosphere of trust and camaraderie.

31 Oct 2022Why You Should Bring On A Junior Partner00:02:38
Are you considering bringing on junior partners? Listen to this episode where Rick and Paul discuss the reasons why you may want to bring on junior partners to run and grow your clinic. Paul has hired over 30 junior partners to run his 127 clinics.  
12 Jul 2023Delegation: A Useful Tip To Overcome Your Fear Of Letting Go00:03:35

Are you a clinic owner struggling to juggle numerous responsibilities and feeling overwhelmed? If the fear of letting go is hindering your growth and causing burnout, this episode is for you! Listen in as Karen and I delve into the topic of delegation and share a useful tip to help you overcome your fear of letting go.

14 Dec 2022The Key Qualities Make Up A Great Front Desk Person00:02:41

Join us as we discuss the ways in which the recruitment process has changed over the years and how to effectively interview and evaluate potential receptionists. Finally, we will explore how the type of person answering the phone impacts the patients, and how to find the right person for the job. Tune in for an insightful discussion on how to hire the best front-end staff for your clinic.

09 Nov 2022The 7-minute Tower Building Exercise To Quickly Find Your Ideal Admin, Manager, Or Clinician00:02:20

In this episode, you'll learn the 7-minute Tower Building Exercise To Quickly Find Your Ideal Admin, Manager, Or Clinician. This simple exercise allows you to quickly know if they have what it takes to be a great clinician or admin.

04 Sep 2023What Non-Annoying Workplace Delegation Looks Like00:02:12

In today's episode, we take a deep dive into the world of workplace delegation and demystify the art of making it non-annoying. Delegation is a crucial skill for leaders, yet many struggle with it, either by over-delegating or under-delegating, often leading to frustration and inefficiency. Our guest experts share their insights and experiences, shedding light on the strategies that transform delegation into a positive force for teams. Discover how effective delegation can boost productivity, nurture talent, and create a more harmonious workplace. Don't miss this episode if you want to lead and work in a way that truly empowers your team.

06 Dec 2022How To Calculate The Number Of Patients You Need To Breakeven00:02:58
Are you looking for ways to increase your clinic's profitability? If so, this podcast is for you! In Clinic Boss Secrets, we'll show you how to use a break even calculator to hit your weekly profitability goals. Tune in now and start boosting your bottom line!  
18 Sep 2023The No. 1 Key Issue To Deal With To Make A Change In The Industry00:03:23

In today's episode, We explore the primary obstacles obstructing meaningful transformation in their field. The discussion revolves around four key issues: recruitment and retention challenges, competency delivery in education, an impending emission challenge, and the misalignment with the current professional generation. Tune in to gain valuable insights into addressing these challenges and fostering positive transformation in your industry.

09 Aug 2022How To Manage Your Clinic Business Using Shifts00:07:02

If you know how to manage shifts in your clinic effectively you don't need a 3,000 square feet clinic to have a million-dollar clinic. You can run a 1-2 million dollar clinic off of just 1500 square feet.

In this podcast, we'll show you how clinics are doing this. It's a tight operation but it works.

11 Apr 2023A Simple Team-Building Event That Can Be Done During The Work Day00:03:21

Today's podcast shows you how to build trust and rapport among your colleagues through meaningful conversations, even during busy workdays. Listen as they share practical tips and insights on how to start team building without fancy events or expensive retreats. Discover how carving out designated time for simple conversations can make a big impact on your team's success.

 

Don't miss out on this must-listen podcast for anyone looking to improve workplace relationships and boost team morale!

28 Mar 2023From Chaos To Control- Paul’s Best Time-Management Tip For Busy Clinic Owners00:02:49
In this podcast, you'll hear from a fellow clinic owner who struggled with time management, but learned valuable techniques for improving it. He will share how he approaches stressful situations by reviewing their calendar and identifying patterns to prevent burnout. You'll also discover the importance of delegating tasks to individuals who are passionate about them, and how to prioritize regular meetings as a non-negotiable aspect of your schedule. Whether you're a physical therapist, chiro, or massage therapy clinic owner this podcast will provide practical tips for managing your time effectively and reducing stress in your life.   Tune in to learn how to make the most of your time and improve your productivity today!    
18 Aug 2023How To Track Cancellation Rate Of Individual Clinicians00:02:03

In today's episode, we will explore the art of tracking cancellation rates for individual clinicians. Beyond the broad clinic cancel rate, this discussion highlights the significance of dissecting data to offer targeted coaching for clinicians. Discover how this approach unveils actionable insights, addresses assumptions, and elevates performance through tailored strategies. Join us as we unravel the intricacies of clinician cancel rates and their impact on overall clinic efficiency.

21 Jun 2023How To Select The Right People For Your Business00:03:32

In this episode, we deep-dive into the intricate process of selecting the right people for your business. From entrepreneurs and startup founders to seasoned business leaders, building a talented team is essential for success. We discuss the importance of clear job descriptions aligned with your company's mission, explore each stage of the hiring process, and highlight the significance of diversity and inclusivity in fostering a collaborative work environment. Industry experts, HR professionals, and successful entrepreneurs share their experiences and practical tips, providing invaluable knowledge to transform your hiring practices.

 

Join us on this journey to unlock the secrets of effective talent selection and take your business to new heights.

10 Apr 2023Why Bringing On A Junior Partner Is Worth Giving Away Some Ownership00:04:25
Are you a clinic owner or manager feeling overwhelmed by the responsibilities of running a single clinic? Join us on this podcast as we explore the benefits of having a business partner to share the load. With multiple people invested in growing the business, you can achieve greater success and feel a sense of security knowing you have someone who understands what you're going through. We'll also discuss the advantages of giving your business partner a stake in the business and how it motivates them to care more about the success of the clinic.   Don't miss out on this insightful episode that could change the way you approach your business strategy.    
01 Sep 2023How To Manage Objections During The Initial Booking Call00:02:37

In today's episode, we delve into mastering objection management during booking calls. Experts reveal a proven process to transform objections into opportunities by emphasizing ownership, strategic alignment of KPIs, and provider accountability. Tune in for valuable insights on achieving a harmonious blend of support and accountability, enabling you to excel in managing objections during initial bookings.

09 Jun 2023How To Talk And Empower Your Staff With Your Vision & Strategy00:02:49
In this episode, we delve into a common frustration faced by clinic owners - employees who just don't seem to grasp the company's vision or share the same level of commitment. But before pointing fingers, let's explore the possibility that the fault lies in insufficient communication. We'll also uncover the impact of neglecting core values and discover how breathing life into them can transform your company culture. Get ready for a discussion that will help you build a valued culture within your organization.
20 Jul 2023How Paying Someone Else To Do It Costs LESS Than You Doing It Yourself For Free00:02:15

In today's episode, we dive into the counterintuitive concept of how outsourcing various tasks can actually be more cost-effective than attempting to do them yourself. Tune in to discover how strategic outsourcing can free up your time and save you money in the long run.

12 Sep 2023How To Put Out A Job Ad To Entice Top-Tier Candidates00:02:53

In today's episode, we unravel the secrets of creating job advertisements that truly shine. Gone are the days of cookie-cutter listings; we delve into the importance of tailoring your job ads to entice top-tier candidates. By examining real-world examples and dissecting the language used, we'll show you how to highlight the unique aspects of your job, making it irresistible to the talent you're seeking.Tune in now and learn how to transform your job ad from mundane to magnetic.

17 Apr 2023A Simple Way To Test Our A Potential CD To See If They Have What It Takes00:02:45
Our guest speaker shares their expertise on how to create subsets of big roles such as clinic director or clinical educator to test multiple candidates.   Tune in to learn more about their proven methods for finding the best person for the job and building a strong team that works in alignment towards your organization's goals.    
25 Aug 20233 Step Delegation Process00:02:35

In today's episode, we discuss the often-overlooked nuances of delegation through our comprehensive "3 Step Delegation Process." We've all been there, believing it's easier to just handle tasks ourselves, but that rarely solves the underlying challenges. This episode presents a thought-provoking dialogue that questions the status quo and emphasizes the power of strategic delegation. Tune in as we discuss the critical factors of effective delegation

23 Nov 2022Why Your Clinic’s Schedule Is Empty00:02:38
Have you been struggling to fill your schedule despite spending money on marketing? In this podcast, you'll learn how to turn website visitors and phone calls into raving fans that stay, pay, and send you 5-star google reviews.  
11 Oct 2022How To Get Your Clinicians To Do Follow-Up Calls Consistently00:02:23

Getting clinicians to follow up consistently is hard. But it's critical to reduce fall-offs and increase revenue in your clinic. Here's a proven script to get clinicians to buy into doing follow-up calls for those that fall off.

21 Apr 2023A Simple Question To Ask to Measure How Good Your Culture Is At Your Clinic00:03:49
Are you unsure about the culture at your clinic? It's a tricky thing to measure, but on this episode of Clinic Boss Secrets, Judy and Kate share some foolproof ways to assess the health of your clinic culture. From measuring participation in team events and voluntary in-services to simply asking your team how they feel about the culture, our hosts offer a variety of practical tips to help you get a pulse on your clinic culture. Plus, they discuss how to interpret the feedback you receive and what to do if you discover any problem areas.   Don't miss out on this episode if you want to create a positive and engaged team at your clinic!    
09 Jan 2023The Mindset You Should Go In With Before Having A Difficult Staff Conversation00:04:10

Are you tired of ineffective meetings with your staff? It's time to change your mindset. In this podcast, we'll reveal the power of going into meetings with a positive mindset and how it can lead to better outcomes. Discover the secret to quickly deactivating negative thoughts quickly and setting yourself up for success in every conversation. Don't miss this opportunity to transform your interactions and achieve the results you want.

07 Sep 2023How To Delegate At Work If You Can’t Let Go00:02:29

In today's episode, we tackle a universal dilemma that resonates with both parents and professionals alike: the struggle to delegate effectively. Our guest shares an unconventional yet incredibly effective approach to delegation by using his children as test subjects. Tune in to discover the ingenious ways he's harnessed the power of delegation in his family life, ultimately shaping his kids into competent, responsible individuals.

16 Aug 2022What To Say To Your Front Desk About Not Getting Enough Assessments00:02:59

Most clinics think that they have to spend more money on advertising to get more assessments. But that's just not true when you know how to leverage a few assessment generation tools.

Here's how this front desk person booked 6 assessments in just 2 hours just by leveraging a few tools. And best off they didn't spend a dime more on advertising.

22 Jun 2023The #1 Trait You Should Look For In a Marketing Hire For Your Clinic00:02:58

Have you ever wondered what separates the extraordinary marketers from the rest? How do some individuals consistently achieve remarkable success in marketing programs while others struggle to make an impact?

 

Join us as we explore the strategies, pivotal moments, and challenges that have propelled individuals to exceptional achievements in marketing. From branding to digital marketing, social media strategies to consumer psychology, gain valuable insights and actionable takeaways to excel in your own marketing endeavors.

21 Mar 2024Choosing the Right Business Partner with Michelle Demarchi01:05:04

In this new episode, Rick sits down with Michelle Demarchi to talk about what to look for in a business partner, marketing and operations priorities at different clinic stages, and how to increase productivity at your front desk. Michelle, a physiotherapist and the CEO & founder of PhysioPlus Health Group, has helped thousands of people recover from injuries for over 20 years. Her practice has generated a 4.9/5 rating with over 300+ Google Reviews. In this conversation, Rick and Michelle discuss topics, such as:

  • Owning One Clinic vs. Two Clinics
  • Must Haves in a Business Partner
  • Marketing & Operations Priorities at Different Clinic Stages
  • Finding Time to Work on Your Business
  • Running Clinics in 2024
  • Patient & Staff Experience
  • Social Media as a Recruitment Tool
  • Front Desk Compensation: How Michelle gets a 90% answer rate and 85% booking rate
  • Ingredients to Building a Multi-Million Dollar Practice
  • Top Marketing Campaigns

Follow Michelle:

Instagram: https://www.instagram.com/michedemarchi/

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23 Nov 2023Jerry Durham: Higher Pay at the Front Desk, Your Untapped Sales Team, Tackling Recession and Inflation00:53:38

In this new episode Rick sits down with a nationally known speaker, author and coach with a singular passion for leveraging the entire practice team towards improved patient outcomes, Jerry Durham to talk about how to pay your front desk more to do sales tasks.

Jerry Durham has over 25 years of experience and 20+ years of business ownership, including practice ownership, consulting and business coaching, he has spent significant time on the front line, answering calls and learning why patients think and act the way they do when interacting with the front desk.

In this conversation Rick and Jerry discuss topics, such as:

- How your practice can thrive during a Recession and Inflationary times

- Why clinic owners should stop chasing the shiny objects

- Do you compensate your front desk appropriately for their respective roles?

- How to pay your front desk more to do sales tasks

- How crucial is the role of your clinic's front desk?

- Is it better to replace your front desk with a kiosk?

- What is the highest salary for a front desk position, including bonuses?

 

Follow Jerry:

Instagram: @‌jerrydurhampt

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31 Oct 2024Why Job Ads are Dead with Josh Funk01:01:26

In this new episode, Rick sits down with Josh Funk to talk about all things recruitment, the lack of multi-disciplinary clinics in USA, and different strategies for email and event marketing. Josh Funk is the owner of Rehab 2 Perform, a powerhouse with 9 locations in the US., quickly approaching eight figures. Josh has an insane recruitment funnel with a massive waitlist of physical therapists wanting to work for him. In this conversation, Rick and Josh discuss topics such as:

  • AI implementation in clinic operations
  • Running a clinic in USA vs. Canada
  • Running multi-disciplinary clinics in USA: Why is there a lack of them?
  • Josh’s recruitment funnel - how he manages to have a long waitlist of PTS interested in working for him
  • #1 mistake in job postings: a signing bonus
  • What do you say when clinicians ask for more money?
  • Josh’s marketing playbook - how he has over 60k+ followers on IG
  • Is email marketing dead?
  • Email newsletter strategy: different content buckets, number of emails/month
  • Doing events using a Normatec trailer: having a TV w/ PowerPoint, forcing intimacy, providing QR codes to interact with email + brand

Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero

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19 Jul 2024Growing a $1.5M Cash-Based Practice with 30%+ Profits with Ben Bagge00:46:07

In this new episode, Rick sits down with Ben Bagge to talk about the pros and cons of cash-based vs. insurance-based PT practices, scaling a successful PT business, and effective lead generation and marketing strategies for cash patients. Ben is a PT and owner of Pro+Kinetix Physical Therapy & Performance with 3 clinics in California. He also coaches owners that want to start a cash-based PT practice. In this conversation, Rick and Ben discuss topics such as:

  • Cash-Based vs. Insurance-Based Practices: Understanding the pros and cons of each and why cash practices often struggle to scale
  • How to scale a successful PT business
  • Ben reveals how his profit margin is 30% and doing $1.5M in business
  • Strategies on adding services like massage & chiro
  • Top 3 ways to market to a cash patient
  • Lead generation for PT: what works?
  • Why 90% of cash practices don’t make money
  • Ben’s phone scripts that’s converting 65% of insurance patients to cash
  • Content strategies on converting patients using social media
  • Why you should hire a PT vs. front desk to handle new patient calls
  • Why social media is crucial for GenZ hires and new patients
  • Why his patient calls are 15 min vs. 5 min

Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero

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04 May 2024How This PT practice in Texas is Adding $500K in Chiropractic Revenues with Nat Christadoss00:47:13

In this new episode, Rick sits down with Nat Christadoss to talk about the lack of multi-disciplinary clinics in the US, handling the insurance reimbursement threat, and the biggest challenges of implementing chiro into your practice.

Nat is the CEO & Founder of Physical Therapy of Melissa located in Melissa, TX. His practice has a 5-star rating with over 294+ Google Reviews.

In this conversation, Rick and Nat discuss topics, such as:

  • Importance of Managing your Calendar
  • PT Being Coached by a Chiro - how it works
  • Biggest Challenges of Implementing Chiro
  • Massage Therapy & Chiro Rollout Strategy
  • Why is There a Lack of Multi-Disciplinary Clinics in USA?
  • What % of Cross Referrals to Expect from PT to Chiro or Massage
  • Insurance Reimbursement Threat
  • How does implementing massage help you protect yourself?
  • How Does a Management Service Organization (MSO) Work?
  • What EMR will be used to simplify building?
  • Using a Licensed Massage Therapist as a Lead Gen

Follow Nat:

Instagram: https://www.instagram.com/ptofmelissa/

Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero

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27 Mar 2024How Reducing Treatment Times Helped Him Grow 100% in a Year with Zach Smith01:01:41

In this new episode, Rick sits down with Zach Smith to talk about how he doubled his multi-million dollar clinic in a year by optimizing his website, successful recruitment, and reducing treatment times.

Zach is a doctor of physical therapy and co-owner of HIDEF Physical Therapy located in Washington, which has a 5-star rating on Google with over 130 reviews.

In this conversation, Rick and Zach discuss topics, such as:

  • HIDEF’s Revenue Growth in 2023 vs. 2022
  • Reducing Treatment Times from 60 min to 45 min
  • Strategies on Optimizing your Website
  • Importance of Community Backlinks & Google Reviews
  • How to Successfully Recruit Clinicians
  • How to Get New Patients
  • Implementing Inside and Outside Projects
  • Attracting Clinicians Through Social Media
  • Productive Meeting Rhythms with your Team

Follow Zach:

Instagram: https://www.instagram.com/zachthept/

Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero

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15 Mar 2024Profit Margins of Dental Clinics with Claudia Chan01:00:14

In this new episode, Rick sits down with Claudia Chan to talk about the lifetime and annual value of a patient for a dental clinic, profit margins in the dental industry, and how she keeps her 98% reappointment rate at her clinic.

Claudia is the founder and owner of Markham Dental - General and Cosmetic Dentistry, a $2 million multi-disciplinary practice, as well as The VIP Practice Creator. She went from being a high school dropout, to being a dental hygienist who hired dentists to work for her, to building and owning a multi-million dollar clinic.

In this conversation, Rick and Claudia Chan discuss topics, such as:

 

  • Profit Margins of a Dental Practice
  • The Dental Business vs. Rehab Clinics
  • Lifetime & Annual Value of a Patient
  • 3 Things that Keep Patients Coming Back
  • AI in the Dental Industry
  • 3 Important Metrics to Track as a Clinic Owner
  • Team Reviews of Case Reviews
  • 1:1 Model vs. Team-Based Care
  • Top 3 Ways to Attract New Leads and Patients
  • How to Improve Conversions at the Front Desk
  • 4 Important Things to Running a Clinic in 2024

Follow Claudia Chan:

Instagram: https://www.instagram.com/markhamdental/

Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero

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22 Mar 2024Getting Patients as a Niche Practice with Jessica Drummond00:56:47

In this new episode, Rick sits down with Jessica Drummond to talk about the biggest niches in women’s health, the approach to hybrid coaching, and how to grow leads at your niche practice. Jessica, physical therapist and founder and CEO of The Integrative Women’s Institute, leads a team of 14 health coaches that educate professionals and the public on women’s health using her 20+ years of experience helping women with pelvic pain. She has over 1000 professional students in over 60 countries. In this conversation, Rick and Jessica discuss topics, such as:

  • How a Health Coach Works with a PT
  • Billing as a Coach or Telehealth Physical Therapist
  • Biggest Niches to Focus On in Women’s Health
  • Growing Leads as a Niche Practice
  • Best Marketing Funnel to Generate Leads for Niche Practice
  • Identifying your Niche Practice
  • How much can a health coach bill at an orthopedic clinic?
  • Future of the Physical Therapy Profession?

Follow Jessica:

Instagram: https://www.instagram.com/jessrdrummond/

Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero

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06 Jul 2024How to Bring Up Metrics and Money to your Clinicians with Rhonda Shishkin00:57:18

In this new episode, Rick sits down with Rhonda Shishkin to talk about how to navigate the awkward conversations of metrics and caseload between owners and clinicians, how to get physios to cross refer to chiros, and why part timers are clinic killers. Rhonda is the Clinical Education Lead for Clinic Accelerator and is currently mentoring over 800+ clinicians on caseload management. She brings over 20 years of physiotherapy experience from working in the highest levels of Canadian sports including Huskie Athletics, Canada Basketball, and Athletics Canada. In this conversation, Rick and Rhonda discuss topics such as:

  • Disconnect between metrics with owners and clinicians
  • Metrics to talk to with your therapist: 90% utilization, 60-80% successful graduate care plans
  • The difficult conversations about money and caseload
  • How to bring up metrics for the first time as an owner
  • What is PVA (Patient Visit Average) and how do you use it?
  • How to talk to a new grad vs. senior therapist
  • Why part timers are clinic killers
  • How do you get a physio to cross refer to a chiro?
  • Why you shouldn’t have 3 plans of care
  • #1 mistake owners make when getting buy-in from their therapist to do reactivation
  • What to look for in a clinic director
  • How to change behaviour of a clinician

Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero

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08 Apr 2024Why you Should NOT Rent in a Medical Office with Manju Asdhir01:10:26

In this new episode, Rick sits down with Manju Asdhir, to talk about how to choose the best clinic location, getting new patients as a startup, and the top issues she's seeing with solopreneurs.

Manju, the owner of Kawartha Care Wellness Centre, is a chiropractor who built her clinic from scratch, turned it into a multi-million-dollar practice with a team of 17, and sold it all in 8 years. Now she is one of Clinic Accelerator's business coaches working with solopreneurs and startups.

In this conversation, Rick and Manju discuss topics, such as:

  • Time Management - Firefighting vs. Working on Biz
  • How to Choose Clinic Location
  • Getting New Patients as a Startup
  • Building a Personal Brand on Social Media
  • Implementing a Care/Treatment Plan
  • How Manju Got 3 Offers for Her Clinic
  • Recruiting PTS from Toronto to Service Rural Area
  • How to Get Cross-Referrals
  • Sequence of Staff Hires

 

Follow Manju: Instagram: https://www.instagram.com/kawarthacare/

Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero

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18 Jan 2024Paul Moon & Morgan Tate: Buyer and Seller Negotiations, Exit Planning, Valuation in Business00:59:52

In this new episode Rick sits down with Morgan Tate and Paul Moon, experts in mergers and acquisitions, and has successfully navigated some of the trickiest clinic deals in the business.

Morgan is co-founder of DealBuilder, partner at Chinook Business Advisory and the founder of Tipsy Wealth, a newsletter that celebrates mind-numbing problems faced by entrepreneurs. He is on a mission to revolutionize the way businesses are bought and sold.

In this conversation Rick, Paul & Morgan discuss topics, such as:

- Impact of COVID on Business Sale and Buyer Activity

- Business Closures and Bankruptcies

- Classification of Sellers in the Business Market

- Clinicians' Departure and Clinic Challenges: Navigating Staff Turnover in the COVID Era

- The Importance of Proper Exit Planning for Businesses Looking to Sell

- Costly Consequences of Improper Accounting and Missed Lifetime Capital Gains Exemption

- Importance of Qualified Accounting in Business

- Share Sales and Valuation in Business

- Closing Business Deals: Preparing for Due Diligence, Boosting Buyer Confidence and Diligence Checklist

- Common Seller Mistakes and Reasons for Deal Failures

- Importance of Experienced Advisers in Business Transactions

- Negotiating as a Seller

- Strategies for Maximizing Clinic Sale Price

- Navigating Cultural Differences in Business Sales: Unveiling the Importance of Efficient Negotiation in the Canadian Market

Follow Morgan:

Instagram: @‌morgantate9

Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero

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14 Mar 2024The 3 Stages of Business Growth with Jamey Schrier01:02:48

In this new episode, Rick sits down with Jamey Schrier, to talk about how taking risks, correctly delegating treatment, and building relationships are key to building a successful business.

After successfully expanding and selling his PT practice, Jamey founded Practice Freedom U, a coaching service that has helped hundreds of practice owners grow their business so they can earn more and work less.

In this conversation, Rick and Jamey Schrier discuss topics, such as:

 

  • How Your Ego is Affecting Your Business
  • Relationships > Referrals
  • Delegation of Treatment
  • 3 Stages of Business Growth
  • Importance of Building Relationships
  • Overcoming Failure
  • The Confused Business Owner
  • Taking Risks
  • Being Curious & a Student of Learning

 

Follow Jamey Schrier:

Instagram: https://www.instagram.com/practicefreedomu

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12 Dec 2023Nicole Cozean: #1 Mistake to Avoid When Adding Pelvic Floor To Your Practice00:51:23

In this new episode, Rick sits down with a pelvic health physical therapist, author, and entrepreneur, Nicole Cozean to talk about how to establish an online community and pelvic floor.

Nicole is the founder of the renowned Pelvic Sanity clinic in Southern California and the author of The Interstitial Cystitis Solution.

In this conversation, Rick and Nicole discuss topics, such as:

- Tips for Individuals Wanting to Build an Online Community

- The importance of knowing who your audience is

- Where to Start When Building an Online Community

- Does email marketing still work

- Can a Personal Brand Help with Recruitment?

- The key to a successful recruitment pipeline

- Apart from labor shortages, inflation, and declining reimbursement, what other factors should we prioritize?

- Can a multi-million-dollar orthopedic clinic owner allocate a million dollars for a pelvic floor revenue stream?

- What is the correct approach to adding pelvic floor services to your offerings?

- Two key considerations when marketing pelvic floor services

- How do you balance your life, business, and personal commitments?

Follow Nicole:

Instagram: @‌nicolecozeandpt

Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero

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03 Aug 2024Growing a Million-Dollar Clinic Without a Website with Kalid Yeung00:36:49

In this new episode, Rick sits down with Kalid Yeung to talk about the pros and cons of buying a practice vs. starting one, how he runs his clinic without a website, and the #1 mistake owners make when running a business. Kalid is the owner of Centre North Physiotherapy, a million dollar clinic. He runs a team of 8 therapists and has over 207+ Google Reviews. In this conversation, Rick and Kalid discuss topics such as:

  • Buying a practice vs. Starting one from scratch: Pros and Cons
  • #1 mistake owners make when running a business
  • Running a clinic without a website
  • Marketing tactics to focus on other than your website
  • Importance of Referrals and Word of Mouth
  • How Kalid thought working 6 days/week was normal
  • Importance of creating an enjoyable work environment
  • What Kalid does to have fun at his clinic
  • Value of time (especially if you have kids)

Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero

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27 Aug 2024How to Answer “Do you take insurance?” with Aaron Lebauer01:01:46

In this new episode, Rick sits down with Aaron Lebauer to discuss everything you need to know about running a cash-based practice. You’ll learn the pros and cons, what you need to be able to grow a $1M cash-based practice, and what to say on the first call. Aaron is a business coach who helps PTs make 6 figures without relying on insurance companies. He is also the author of The CashPT Blueprint, a book dedicated to teaching others how to open their own cash-based clinics and attract patients. In this conversation, Rick and Aaron discuss topics such as:

  • Pros and Cons of Insurance-Based Practices
  • Pros and Cons of Cash-Based Practices
  • What is the size of a cash-based practice?
  • The wrong way to do sales
  • Skills needed to grow a $1M Cash-Based Practice
  • What do you say on the 1st call?
  • Insurance Objection: How to handle & how much will it cost?
  • Best CTA on 1st call
  • Top things a PT can learn from personal trainers' business
  • Opening a Cash Practice: What to do in the first 100 days? How should I price and market?
  • Why Aaron hates online scheduling
  • Why you should implement a cash-based massage practice

Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero

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24 Jul 2024Biggest Mistakes in Lease Renewals & New Lease Negotiations with Jeff Grandfield00:51:59

In this new episode, Rick sits down with Jeff Grandfield to talk about all things relating to medical leases. They discuss what the biggest mistakes are when negotiating leases, best locations for practice owners, and red flags in landlords. Jeff is a senior lease consultant at The Lease Coach, helping tenants get the best possible deals with negotiating commercial leases for over 18+ years. He has completed over 500 consulting projects for tenants. In this conversation, Rick and Jeff discuss topics such as:

  • Impact of interest rates& remote work on commercial leasing
  • Best locations for practice owners
    • Medical vs retail vs Industrial vs Business Park
  • Biggest costly mistakes for negotiating new lease for a startup
  • Exclusive rights, signage, parking allotments on leases
  • How long does it take to negotiate a lease
  • Biggest mistakes for negotiating leases and renewals
  • Strategies to end your lease
  • Red flags in landlords

Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero

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28 Mar 2024Red Flags of Hiring a Marketing Agency with Isaac Justesen01:09:51

In this new episode, Rick sits down with Isaac Justesen to talk about the importance of Google reviews and how they can be acquired, getting clinicians to create content they are passionate about, and what to avoid when hiring a marketing agency.

Isaac, founder of PatientPartners, has helped grow companies across different industries over the years of working as a marketing professional. Now, he focuses on helping physio clinics in North America succeed with their marketing.

In this conversation, Rick and Isaac discuss topics, such as:

  • How to Grow Local SEO
  • Using Google Business Profile Like your Instagram
  • Importance of Creating Content you are Passionate About
  • How to Get Google Reviews
  • Healthy Conversion Rate for Google Reviews
  • Backlinks - what are they and how can you get them?
  • What is a Healthy Google Ads Cost per Lead?
  • Red Flags of Marketing Agencies
  • Owning Your Website vs. Using an Agency

Follow Isaac:

Instagram: https://www.instagram.com/isaacjustesen/

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04 May 2024Why You Shouldn’t Rely on Facebook Ads with Frank Benedetto00:58:07

In this new episode, Rick sits down with Frank Benedetto to talk about why you shouldn’t solely rely on Facebook ads, AI implementation on physio, and how to use wearables to create a niche program.

Frank is a DPT and the co-founder of The HoneyBadger Project where he helps clinic owners grow their impact. He also built and sold a direct-to-consumer PT practice with 5 locations in under 5 years with his brother.

In this conversation, Rick and Frank discuss topics, such as:

  • Boosting Net Profit Margins: Converting 30% to Hybrid/Remote Subscription Model
  • Importance of Organic Marketing
  • Bolting on Cash Revenue Streams
  • AI Implementation in Physiotherapy
  • Discharge Program: 20%-40% Conversions
  • Private Equity/Pension Funds Pwning PT Networks
  • Niche Program with Wearable Technology
  • Making Time to Innovate

 

Follow Frank: Instagram: https://www.instagram.com/frank_benedetto/

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26 Mar 2024The Biggest Mistake Clinic Owners Make when Recruiting Gen Z with Shaida Rabie00:39:16

In this new episode, Rick sits down with Shaida Rabie to talk about all things Gen Z including what they look for when searching for a job, why social media recruitment is essential, and what content clinic owners should be posting.

Shaida is a GenZ who loves all things social media. Last year, she generated over 3.7 million views and trained over 212 marketing coordinators. Shaida now runs Clinic Accelerator’s social media service and helps owners free themselves from social media so they can focus on running the business.

In this conversation, Rick and Shaida discuss topics such as:

  • Where GenZ’s Go For Content Ideas
  • Following Influencers vs. Company
  • GenZ Stereotypes
  • #1 Mistake Clinic Owners Make with Recruitment
  • How a GenZ Decides Who to Work For
  • Traditional Recruitment vs. Social Media
  • Why You Should NOT Use Stock Photos
  • What Content should Clinic Owners be Posting?
  • Figuring Out What’s Trending on Social Media
  • Things You Should NOT Be Doing on Social Media

 

Follow Shaida:

Instagram: https://www.instagram.com/shaidarabie/

Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero

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26 Apr 2024Why Running a Massage Clinic is Unprofitable with Chantalle Barkovich01:03:26

In this new episode, Rick sits down with Chantalle Barkovich to talk about the billables of PTs vs. RMTs, how to promote cross referrals, and the best marketing practices for your clinic.

Chantalle is a massage therapist and CEO Of Kneaded Care Inc. - a multi-disciplinary clinic she built with 17 team members and over 400 Google reviews. She is also one of the coaches at Clinic Accelerator specializing in clinic culture and scoreboards.

In this conversation, Rick and Chantalle discuss topics, such as:

  • Are Massage Clinics Profitable?
  • Billables: RMT vs. PT
  • Hiring your First PT
  • Room Utilization Metrics
  • How to Promote Cross Referrals
  • Best Marketing Practice at your Clinic
  • Why Rock Bottom is Good
  • Sequence of Hires
  • Our Role as CEOs
  • Leadership: Operating as a Coach

Follow Chantalle:

Instagram: https://www.instagram.com/chantalle_barkovich/

Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero

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Linkedin: https://www.linkedin.com/in/rick-lau/

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31 Oct 2023How To Buy And Sell A Clinic During Economic Downturns00:45:02

In this new episode Paul Moon, an expert in mergers and acquisitions, and has successfully navigated some of the trickiest clinic deals in the business, sits down with a millennial clinic owner of 4 different multidisciplinary clinics, Soroush Peyvandi to talk how to buy and sell clinic when there’s recession.

Soroush owns 4 different multidisciplinary clinics with a combined team of over 50 staff. His business is doing over $6.5 million dollars in revenue and he became a clinic owner just 3 years ago.

In this conversation Paul and Sorush discuss topics, such as:

- Reason people change their behavior in buying

- Does recession gonna impact your clinic?

- The #1 key thing to do if you have a struggling clinic

- What is the status of the market right now

- Effects of high interest rate

- Most common mistakes that people make when they sell their clinic

- What does a buyer want when buying a clinic

- Transition obligations of the seller

- How do you find your marketplace

 

Follow Paul and Sorush:

Instagram: @‌soroush.phyzio @paul8moon

Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero

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Linkedin: https://www.linkedin.com/in/rick-lau/

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13 Nov 2024How Front Desk Performance Drives $1800 Care Plans with Chris Beavers00:41:16

In this new episode, Rick sits down with Chris Beavers to discuss how Chris manages his $225/visit rate at his cash practice, the biggest mistakes on the first call, and why you should hire a clinician to handle new patient conversations. Chris is the owner of Be Ready PT and founder of Virtual Refresh. His unique business model involves hiring PTs with clinical backgrounds as virtual assistants. In this conversation, Rick and Chris discuss topics such as:

  • How Chris charges $225/visit and averages $1800 for each plan of care
  • Commission vs. Salary Compensation for Cash Practices
  • Hiring a clinician to handle new patient conversations
  • Inbound/Outbound Conversion Rates
  • How he gets 50% opt-in to evaluation for Facebook Ads
  • Key Sales Metrics to track
  • Front Desk Roles & Compensation Rate
  • Biggest Mistakes on the First Call
  • Conversion Rates for Patients Using Insurance

Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero

Follow on Instagram, new videos EVERY SINGLE DAY: instagram.com/thericklau/

Linkedin: https://www.linkedin.com/in/rick-lau/

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29 Mar 2024#1 Mistake When Adding Naturopathic Medicine to Your Clinic with Meghan Walker01:00:06

In this new episode, Rick sits down with Meghan Walker to talk about naturopathic medicine: costs of running a ND clinic, why virtual care is key in this profession, and the difference between transformative care vs. preventative care.

Meghan, a naturopathic doctor and CEO of Entrepology Labs, has optimized the health and performance of entrepreneurs using her first-hand experience in building multiple 7-figure businesses.

In this conversation, Rick and Meghan discuss topics such as:

  • Selling Her Practice During COVID-19
  • Transformative Care vs. Preventative Care
  • 4 Phases of Transformative Care for a Chiropractor
  • Future of the Naturopathy Profession
  • Costs of Running a Naturopathic Doctors Clinic
  • Virtual Care: Key to Having a Profitable ND Clinic
  • Growing an ND within a General PT Clinic
  • Content Marketing on Instagram
  • Biggest Niches in Naturopathic Medicine
  • Creating your Own Branded Methodology and System

Follow Meghan:

Instagram: https://www.instagram.com/drmeghanwalker

Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero

Follow on Instagram, new videos EVERY SINGLE DAY: instagram.com/thericklau/

Linkedin: https://www.linkedin.com/in/rick-lau/

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Sponsors:

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01 Oct 2024Why Google & Social Media Are Outperforming Indeed Job Posts for Hiring00:38:20

In this new episode, Rick sits down with Neil Trickett and Shaida Rabie to discuss how healthcare recruitment is changing and share new ways to attract talent. The focus is on moving from traditional job boards to using social media, highlighting clinic culture, and using Google for job postings. They also emphasize that practice owners need to adjust their marketing strategies to attract not just patients, but also top talent in a competitive job market. Neil, a physical therapist and founder of Practice Promotions, uses proven marketing tools that helped grow his own PT clinic over 8 years. Now, he helps other practices attract more patients through websites, Google ads, and patient-focused content. His company sends over 3 million promotional pieces to PT practices across the country. Shaida is a GenZ who loves all things social media. Last year, she generated over 3.7 million views and trained over 212 marketing coordinators. Shaida now runs Clinic Accelerator's social media service and helps owners free themselves from social media so they can focus on running the business. In this conversation, Rick, Neil, and Shaida discuss topics such as:

  • The mindset of GenZ hires and how they make career decisions
  • Why your best front desk hires might come from your patients
  • Effective social media strategies for attracting top talent
  • Why clinic culture content performs best for recruitment
  • How Google Jobs, SEO, and Google Ads can boost your hiring efforts
  • What a high-converting "Join Our Team" page should include
  • How this strategy works even in rural areas
  • Real-world cost per conversion using this approach
  • Why your content and paid ad strategy should focus on BOTH hiring staff AND attracting new patients

Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero

Follow on Instagram, new videos EVERY SINGLE DAY: instagram.com/thericklau/

Linkedin: https://www.linkedin.com/in/rick-lau/

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09 Nov 2024How to Market Pelvic Floor for Men with Amy Stein00:58:19

In this new episode, Rick sits down with Amy Stein to talk about their experiences in the pelvic health and physical therapy community, touching on the challenges of running clinics, especially in competitive markets like New York City. Amy Stein, DPT, is the owner of Beyond Basics Physical Therapy in New York. She has 2 locations in New York and with a team of 12. They specialize in women’s health. In this conversation, Rick and Amy discuss topics such as:

  • Running a clinic in New York: How hard is it?
  • Biggest lessons learned over the years
  • What Amy would do differently if she was starting over
  • Pelvic floor competition in New York
  • Who does Amy's social media?
  • Do you pay staff to help with content?
  • Professional vs Entertaining/Fun Social Media
  • Top Marketing Channels to get new patients
  • How to Market Pelvic Floor for Men

Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero

Follow on Instagram, new videos EVERY SINGLE DAY: instagram.com/thericklau/

Linkedin: https://www.linkedin.com/in/rick-lau/

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13 Nov 2023Greg Todd: Grow Your Brand from Zero, Clinician Side Hustles, Selling Results Not Visits00:54:00

In this new episode Rick sits down with a business coach & co-owner of 3 Private Outpatient PT Practices as well as Online Health/Fitness Coach, Greg Todd to talk about how to support your clinician’s hustle.

Greg owns a 7 figure PT practice and has helped over a 1000 clinic owners grow their practice while having more freedom than they ever thought possible.

In this conversation Greg and Rick discuss topics, such as:

- Strategies to build your personal brand and be on a cover of magazine

- How did Greg rebuilt his Youtube account from scratch after his account got hacked

- How can a clinic owner support a clinician who has a side hustle

- How can clinicians make more money in less time

- How can you sell the result instead of # of visits on your care plan

- How to get your kids get ready for the real world

 

Follow Greg:

Instagram: @‌gregtoddpt

Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero

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18 Mar 2024Why You Shouldn’t Franchise Your Business with Dr. Nona Djavid01:00:31

In this new episode, Rick sits down with Dr. Nona Djavid, to discuss why you shouldn’t franchise your business and how to know when it’s the right time to quit. Dr. Djavid, a chiropractor/life coach, is the founder and owner of eLIVate Club where she has helped thousands of entrepreneurs transform their lives and businesses. In this conversation Rick and Dr. Nona Djavid discuss topics, such as:

  • Dealing with a Bad Economy and Inflation
  • Dealing with Adversity
  • Working One Week per Month and Billing $1 million
  • Success ingredients - Two Components: Energetics & Mechanics (formula)
  • Why You Are Lacking Confidence
  • Poverty Mindset
  • Knowing When to Quit
  • Men, Ego, and Vulnerability
  • Why You Should NOT Franchise Your Business

 

Follow Dr. Nona Djavid:

Instagram: https://www.instagram.com/nonadjavid/

Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero

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Linkedin: https://www.linkedin.com/in/rick-lau/

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Sponsors:

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30 Apr 2024Calculating How Much Front Desk You Need with Dee Bills00:40:52

In this new episode, Rick sits down with Dee Bills to talk about the biggest front desk revenue leaks, dealing with patient cancellations, and calculating how much front desk you need.

Dee is a front desk expert and founder of Front Office GURU where she successfully built training systems and processes in their PT practice resulting in consistent arrivals of over 95% and a growth over 300%.

In this conversation, Rick and Dee discuss topics, such as:

  • Calculating How Much Front Desk you Need - Formula
  • Hiring a Part-Time vs. Full-Time Front Desk
  • Online vs. Phone Booking for New Patients - what gets you the best results?
  • Clinicians Booking Their Own Schedule
  • Arrival Rate Drops 10 to 15%
  • Scheduling Utilization: 60%
  • Tracking Front Desk Metrics
  • Biggest Front Desk Revenue Leaks
  • Rescheduling/Cancelling Online vs. Phone Call
  • How to Stop Front Desk from Feeling Overwhelmed
  • Roles/Responsibilities of Front Desk Staff (check in/check out, verification, etc)
  • How Dee Grew her Clinic from $750k to $2M

Follow Dee:

Instagram: https://www.instagram.com/dee.bills123/

Watch the episodes on Youtube: https://www.youtube.com/c/RickLauCallHero

Follow on Instagram, new videos EVERY SINGLE DAY: instagram.com/thericklau/

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05 Apr 2024Opening a Downtown Clinic vs. Suburban Area with Raj Suppiah00:57:00

In this new episode, Rick sits down with Raj Suppiah to talk about the pros and cons of opening a clinic Downtown, creating stability for your employees, and how to free up time to work on your business.

Raj is a physiotherapist and co-founder of Foundation Physiotherapy & Wellness, where he grew his practice into one of Toronto's best-known brands. He was also selected as a lead medical practitioner for the Toronto 2015 Pan-Am Games.

In this conversation, Rick and Raj discuss topics, such as:

  • Pros and Cons of Downtown and Suburban Clinic
  • Ideal Location in Suburbs
  • Lifetime Value of Downtown Client
  • Ideal Downtown Toronto Patient
  • Taking Risks to Stop Treating
  • Freeing Up Time to Work on Business
  • Marketing: SEO & Google
  • Referral Sources
  • Easiest Location to Open a Clinic

 

Follow Raj: Instagram: https://www.instagram.com/rajsuppiah.pt/

Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero

Follow on Instagram, new videos EVERY SINGLE DAY: instagram.com/thericklau/

Linkedin: https://www.linkedin.com/in/rick-lau/

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20 Mar 2024Determining your Marketing Budget from a Startup to a Million Dollar Clinic with Neil Trickett01:10:01

In this new episode, Rick sits down with Neil Trickett to talk about the best marketing channels for your business, the importance of real photos vs stock, and how to allocate your marketing budget. Neil is the founder of Practice Promotions, where he helps physical therapy practices implement successful marketing strategies based on his experience during his 8 years of owning his own PT practice. They have sent out more than 3 million promotional pieces for physical therapy practices nationwide. In this conversation, Rick and Neil discuss topics, such as:

  • Marketing Trends to Pay Attention to
  • Top 5 Marketing Channels
  • Examples of Crappy Websites
  • Key Marketing Metrics
  • Front Desk Conversion and Selling
  • Google Reviews
  • Word of Mouth Marketing, Direct Mail Marketing, Email Marketing Newsletter
  • Medical Model vs Direct Access Multidisciplinary
  • Multi-Disciplinary Clinics in the USA

 

Follow Neil Trickett:

Instagram: https://www.instagram.com/practicepromotions/

Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero

Follow on Instagram, new videos EVERY SINGLE DAY: instagram.com/thericklau/

Linkedin: https://www.linkedin.com/in/rick-lau/

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03 Jun 2024Running a Multi-Million Dollar Clinic 7 Days a Week Without a Front Desk: Katie White’s Story01:09:58

In this new episode, Rick sits down with Katie White to talk about how she manages her 7 figure clinic with a fully remote front desk, the tasks she delegates to virtual assistants, and how Bill 36 will affect clinic owners and clinicians. Katie White is the owner of Courtenay Massage Therapy in British Columbia, where she leads a team of 14. Her clinic has over 400+ Google reviews with a 4.9/5 rating. In this conversation, Rick and Katie discuss topics such as:

  • How Katie is open 7 days a week from 8am-8pm with 100% remote front desk
  • What is Bill 36 in BC and how will it affect clinic owners and clinicians?
  • Why Katie was forced to move to 100% remote front desk (her clinic wasn’t making money)
  • What does your org structure looks like with remote front desk?
  • CallHero vs. Ginger Desk Virtual Assistants
  • Tasks delegated to virtual assistants (marketing, billing, calls, scheduling, etc)
  • Patient experience with a remote front desk
  • Why you should text a welcome video to new patients before first appointment
  • What systems and softwares Katie uses for her front desk

Watch the episodes on YouTube: https://www.youtube.com/c/RickLauCallHero

Follow on Instagram, new videos EVERY SINGLE DAY: instagram.com/thericklau/

Linkedin: https://www.linkedin.com/in/rick-lau/

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