Explorez tous les épisodes de THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketing
Plongez dans la liste complète des épisodes de THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketing. Chaque épisode est catalogué accompagné de descriptions détaillées, ce qui facilite la recherche et l'exploration de sujets spécifiques. Suivez tous les épisodes de votre podcast préféré et ne manquez aucun contenu pertinent.
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09 Feb 2022
E5: From Leader to Thought Leader with Denise Brosseau
00:37:01
When I served as a nonprofit executive director, I read Denise Brousseau’s book, ‘Ready To Be a Thought Leader?’ It taught me everything I needed to know to step into thought leadership, and start creating a ripple effect in my community. In this episode, we come full circle! I am joined by Denise Brosseau, CEO, Keynote Speaker, Thought Leadership Strategist, Author, Executive Coach, and LinkedIn Learning Instructor.
We discussed: [02:34] Why Denise became a thought leader on thought leadership [05:40] How to create your own influential platforms to attract the right investors [08:49] Why thought leadership can be challenging (hint: it’s a marathon, not a sprint) [10:54] What’s thought leadership vs. personal branding [13:20] How to not burnout while pursuing your big vision [22:30] Getting over the itty bitty shitty committee [27:31] Can there be more than one thought leader in an organization? [29:58] Thought leadership ideas for those who don’t love writing [32:41] Denise’s big vision for the world
After an early career in the technology industry, Denise co-founded the Forum for Women Entrepreneurs, the first trade association for women-led high-growth startups. She was also on the founding team for the first Venture Capital Conference for Women Entrepreneurs. Those experiences took her from leader to thought leader and set her trajectory for the work she does today, helping others on a similar journey. She is the author of the bestseller “Ready To Be a Thought Leader?” and her thought leadership course on LinkedIn has been viewed by over 250,000 people all around the world.
E6: Reframing Thought Leadership as 'Lived Leadership'
00:22:23
The first step of thought leadership is getting so clear on your vision for a changed world that you actually embody it. You become a walking manifestation of the change you’re working towards.
That’s why I’m reframing thought leadership as “lived leadership” - because you have to BE about it.
In this (solo) episode, I’m sharing how to dream up your vision - your north star - to practice embodied visionary leadership, and how it fits into a larger constellation.
If you’re ready to build a platform and community to break down the way things have always been, it all starts with imagining a new future.
I share about:
[02:21] Reframing thought leadership as a way of being [06:56] Your vision statement as a filtration system [10:50] Going through discomfort to really embody your vision [13:41] Seven questions to get clear on your vision as a leader [15:55] How your north star fits into a larger constellation [20:37] My nine (personal) guiding principles to embody the type of vision I’m working towards
E7: Becoming a Confident Public Speaker with Jessica De Anda
00:30:31
As the only Latina in a microbiology department dominated by white men, Jessica De Anda struggled to find empathetic staff that could meet her needs. This experience inspired Jessica to dedicate her career to uplifting students of color in higher education. She shares her lived experience to help students harness their culture and pursue their aspirations. Jessica is passionate about building a pipeline of underrepresented students, and works as a career advisor and program manager at the Haas School of Business at UC Berkeley. There's an aspect of belonging that comes from sharing your story. It makes others feel seen, heard, and like they belong in the room (because they do.)
We discussed: [02:53] Why Jessica’s parents changed her name when she was a baby [06:44] Sharing your lived experience with courage and vulnerability [12:40] Finding mentors that can guide you through your journey [16:39] Making value-aligned decisions as visibility opportunities appear [19:36] How we can foster belonging and build relationships [24:16] Becoming a confident public speaker [27:26] Jessica’s big vision for our world's future
Demystify LinkedIn with Tania The people who can make your social impact dreams come true are on LinkedIn. They’ve probably even connected with you already! Our LinkedIn VIP Day is a 1:1 intensive for purpose-driven women who are ready to take their place as the trusted, go-to voice in their niche. To become an approachable expert. To stand out as you stand up for your mission. Let’s create your personal brand strategy for LinkedIn using our 5-Step Framework. Learn more at: https://lumosmarketing.co/linkedin-vip-day
E8: Using Narrative Therapy to Reframe ‘Imposter Syndrome’
00:36:03
Dr. Devona Stalnaker-Shofner is a professor at Antioch University New England, licensed counselor and keynote speaker who is committed to equity and justice in mental health. We’re diving deeper into narrative therapy, and how it can be the key to disengaging from toxic narratives to rewrite our own empowering story as changemakers. “I think imposter syndrome is an extension of white supremacy and patriarchy. That's why we have to do the work to dismantle it within ourselves before we can dismantle it within the system.” - Dr. Devona Stalnaker-Shofner
We discussed: [07:10] How to nurture future social change agents [09:12] The five W’s that will help you become changemaker [11:00] Mental health and activism [13:54] Being in charge versus leading the charge [18:45] Using narrative therapy to reframe Imposter Syndrome [22:22] How white supremacy and patriarchy feed Imposter Syndrome [24:40] A narrative therapy practice to dismantle Imposter Syndrome [29:45] Devona’s vision of equity and justice around access to mental health services
E9: Storytelling, Authenticity, Connection, and Confidence through Brand Photography with Raj Bandyopadhyay
00:38:33
Raj is a personal brand photographer who works with entrepreneurs, authors, and speakers that want to live on their own terms. He helps them convey their beautiful, complex, multifaceted stories on camera to connect with their audience and build community. He believes that being authentic and vulnerable is the only way to build deep, meaningful relationships, stand out from the crowd, and build a powerful personal brand as a thought leader. “Connection comes when we are vulnerable. Connection comes when we are real, when we show something that's true.” - Raj Bandyopadhyay
We discussed: [01:50] How personal brand photography can impact your business [04:44] From data scientist to personal brand photographer - Raj’s story [09:14] Bringing authenticity, connection, and confidence to a brand photoshoot [17:50] Misconceptions around confidence and what “professional” looks like [21:49] Three types of stories to inspire your next personal brand photoshoot [31:18] Mindset blocks Raj has overcome to accept his purpose and mission [36:27] Raj’s dream vision for the world
Demystify LinkedIn with Tania The people who can make your social impact dreams come true are on LinkedIn. They’ve probably even connected with you already! Our LinkedIn VIP Day is a 1:1 intensive for purpose-driven women who are ready to take their place as the trusted, go-to voice in their niche. To become an approachable expert. To stand out as you stand up for your mission. Let’s create your personal brand strategy for LinkedIn using our 5-Step Framework. Learn more at: https://lumosmarketing.co/linkedin-vip-day
E10: Owning Your Expertise with VIP Days with Jordan Gill
00:43:45
Jordan Gill is the founder of the Done in a Day Program, which helps burnt-out service providers replace their monthly retainers with VIP Days, a four-figure offering that leads your clients through a three to five-phase transformation in one day. VIP Days have built-in boundaries!
I went through her program last year to launch my Brand Messaging for LinkedIn VIP Day, making me one of the hundreds of students who have gathered in her incredible community to learn how to create and sell our first VIP Day. And life is good.
“Everything I create is going to ultimately come down to bringing more presence into people's lives.” - Jordan Gill
We discussed:
[03:26] How Jordan became the go-to thought leader on VIP Days [09:00] Cultivating values, culture, and community as a leader [14:16] Preventing the hamster wheel of burnout with VIP Days [20:21] How to own your expertise and confidently offer VIP Days [25:07] Building referral partner programs that sell your offer for you [30:49] The most unique VIP Days Jordan has seen after 300+ students [37:24] Jordan’s vision of a world where we can all be more present
E11: Turning Your Brand Story into Your #1 Business Strategy with Ché Elizaga Castro
00:41:25
Ché Elizaga Castro is the Founder of Come Alive Co. As a Conversion Copywriter and Strategy Consultant for over a decade, she’s nurtured memorable stories for brands across the globe. Today, her purpose is to help women feel known, seen, and worthy of their wildest ideas. We both believe your brand story is your number one tool to rally people around your big vision. And it’s building a community (over settling into conditioned competition) that helps us create social impact. “It’s that trading of, ‘I believe in you, you believe in me.’ There’s so much power when we lift each other up. You never know when your opportunity is just waiting for you because you did it for others.” “As entrepreneurs, we're dreamers. We have to get out there and think up the biggest dreams to change the world for good. I think it's really important to hear each other out, listen, and to call out the goal that we see in one another because there are so many things that get in the way of us bringing a dream to life.” - Ché Elizaga Castro
To read a full transcript of the episode, visit: LUMOS MARKETING
We discussed: [03:00] Ché’s story of coming alive through brand storytelling [09:30] Why Ché niched into brand strategy [12:40] Unlearning societal messages about visibility [18:12] The storytelling birth process [26:55] Community over competition mentality [36:05] Che’s big dreamy vision for the world
Demystify LinkedIn and Thought Leadership with Tania The people who can make your social impact dreams come true are on LinkedIn. They’ve probably even connected with you already! Our LinkedIn VIP Day is a 1:1 intensive for purpose-driven women who are ready to take their place as the trusted, go-to voice in their niche. To become an approachable expert. To stand out as you stand up for your mission. Learn more at: https://lumosmarketing.co/linkedin-vip-day
E12: How Marketing can Change the World with Lola Bakare
00:52:59
Lola Bakare is an inclusive marketing strategist and adviser to CMOs. After over a decade of success in the corporate world working with top global brands, Lola started be/co, a consultancy that focuses on helping marketing leaders reach the highest levels of success through training workshops and client engagements. She is all about unleashing marketing magic - helping leaders maximize their impact, unlock their excellence, and imagine a new world into existence. “Inclusive marketing is the idea that a brand should be going to market with a purpose and a mission based on the world that it wants to create.” “Marketing reflects a world in its most unified form. {We can] bring that into existence by showing people the possibilities of what that world could look like. Nobody has more power to change the way people see the world than marketers.” - Lola Bakare
To read a full transcript of the episode, visit this page.
We discussed: [03:33] What Lola grew through to become the guide she is today [08:47] What is inclusive marketing? [17:28] Dealing with haters and the contractions of birthing a new world [19:51] Lola’s 3-Step Framework on Inclusive Marketing (and moving past the performative) [29:50] Using LinkedIn for inclusive personal branding and marketing [36:49] The Professional Women of Color (PWoC) Clubhouse Community [42:30] Lola’s big, dreamy vision for the world
E13: Podcasts and Getting Paid with Claire Pelletreau
00:53:10
Claire Pelletreau is the host of the top-rated Get Paid Podcast where she asks successful business owners the questions we all want to ask, like, “How much money do you make? And how much do you have to pay to make that money?” When she’s not launching new podcast episodes, Claire simplifies the complex world of Facebook and Instagram advertising to help her clients create a significant impact in their business. “I had started to make more and more connections with other consultants, experts, and thought leaders, but I couldn't figure out how they were making the kind of money they were making. So I figured the best way to ask them was a private conversation that I then get to air. They get to promote themselves. And I get the answers. I didn't start the [Get Paid Podcast] to share all of this with listeners, but I just wanted to know myself!” – Claire Pelletreau
We discussed: [05:42] Why Claire started the Get Paid Podcast [10:20] Gender differences in how entrepreneurs pay themselves [16:29] How to know if your podcast has an ROI [18:30] Using ads to grow your podcast listenership [24:14] Why should we try paid ads? [32:15] Pivoting to Get Paid Marketing [41:03] Deciding if content should be paid, gated, or free
To read a full transcript of the episode, visit: LUMOS MARKETING
E14: Four Questions to Build your Thought Leadership Brand
00:21:37
After thirteen episodes of The Campfire Circle podcast, I noticed certain questions kept coming up in conversation with my guests. I realized I'm actually asking about the key points of how they express their thought leadership. “Thought leadership [...] is where we consistently tap into our passion, experience, and credibility to build trust and community as we imagine and shape the future together for the better.” I’m dedicating this solo episode to those key points because if you ask yourself these same questions, you’ll be well on your way to building your own thought leadership brand. “I want to know about what lived experiences you endured and dreamed through and worked your way out of, because you now have a roadmap to share with other people. And the funny thing that you’ll notice as you start sharing your personal brand story, is that it’s about you but it’s bigger than you. It contains the pieces that motivate other people to join you on behalf of your shared vision.”
In this episode: [02:10] What is thought leadership and why does it matter? [05:00] Sharing your origin story (or what you’ve grown through) [10:15] Uncovering your unique, transformative framework [12:31] A vision directs your thought leadership [16:10] Nurturing a community instead of an audience
To read a full transcript of the episode, visit: LUMOS MARKETING
E15: How to Leverage your Personal Brand and Linkedin at Work with Cher Jones
00:35:50
Our personal brand is a powerful business tool to establish trust, credibility and belonging in a world where face-to-face is not always an option. Cher Jones specializes in personal branding for the hybrid workplace, and she joined us on this episode of the Campfire Circle to tell us all about it! Her mission is teaching leaders who love their jobs and the companies they work for how to develop a strategic personal brand so they can take charge of their own success at work. Join us in The Campfire Circle as Cher walks us through the mindset of showing up online, leveraging social media for work, and achieving a socially active presence. “I need to let people know what I'm good at, so they can use me more in those situations where I can add the best value. But there’s a lot of unpacking, rewiring, and giving yourself the language to feel good about … actually owning that [expertise].” - Cher Jones
We discussed: [02:20] What Cher grew through to become the guide she is today [10:15] How employees' personal brands build workplace culture and belonging [14:30] Handling mindset blocks about personal branding and visibility [17:51] Breaking cultural norms to build standout personal brands as women of color [22:26] How Cher produces her epic LinkedIn lives [27:23] How to practice going Live on LinkedIn [31:05] Cher’s vision for the future
To read a full transcript of the episode, visit: LUMOS MARKETING
E16: Driving Global Change through Inner Work with Aila Malik
00:46:48
Aila Malik is a multipreneur, social justice warrior, planet protector, and world explorer. She’s a lawyer by schooling, nonprofit executive by trade, and founder of Venture Leadership Consulting, a firm that partners with nonprofits to close systemic gaps of inequity. In this episode, we chat about social impact leadership, multipreneurship, and doing the inner work to drive global change. That inner work can be sparked in interesting places! Aila speaks to how the app Clubhouse served as a “free life coach” – presenting her with opportunities for inner healing. “We [the national nonprofit community of practitioners] are now called upon to solve some of the world's toughest issues. How do we get very intentional about garnering the empathy and resources that are needed to solve them? For me, that comes down to really doing that inner work on a micro-macro level.” - Aila Malik
We discussed: [02:30] Aila Malik’s path to activism [06:59] What do children of immigrants and nonprofit leaders have in common? [10:50] Doing the inner work of leadership [16:43] How to drive change in your organization [25:08] Clubhouse for thought leadership and self-coaching [40:30] Aila’s vision: how do we solve the world’s most pressing issues?
To read a full transcript of the episode, visit: LUMOS MARKETING
Resources from this episode: Aila and Tania mention a couple of models and frameworks to help them guide and drive change. The first is William Miller and Stephen Rollnick’s Motivational Interviewing, which you can read more about here. The second is Prochaska’s Stages of Change Model and you can find more information about it here. Click here to get your first episode of the Thought Leadership Clarity Course, for free!
E17: Practicing Inclusion on Purpose with Ruchika Tulshyan
00:49:54
Ruchika Tulshyan is the author of Inclusion on Purpose: An Intersectional Approach to Creating a Culture of Belonging at Work. Along with Jodi-Ann Burey, she co-authored a paradigm-shifting article, “Stop Telling Women They Have Imposter Syndrome” for Harvard Business Review, which is one of their topmost 100 read articles in history. Best of all, people all over the world have shared that it changed their relationship with the concept of imposter syndrome! Join us by the Campfire Circle in this truly transformational episode to hear Ruchika’s wisdom and practices to create a more inclusive world – one where people from underrepresented communities, especially girls and women of color, can thrive and take up space. “It's not that there's a lack of talent, ambition, or hard work. None of those things are lacking in communities that have been underrepresented. The biggest barriers that most of us face are certainly bias, racism, and sexism. But it's also being overlooked and underestimated.” - Ruchika Tulshyan
We discussed:
[03:23] Ruchika’s story of becoming a guide in inclusion [14:00] Recognizing systems of oppression as the cause of imposter syndrome [20:49] Supporting entrepreneurs and executives who are women of color [22:56] Reframing mindset barriers around leadership and visibility [35:47] How to make inclusion a daily practice in your life [43:19] Ruchika’s big dreamy vision of the future
To read a full transcript of the episode, visit: LUMOS MARKETING
Resources from this episode:
Read Ruchika Tulshyan and Jodi-Ann Burey’s paradigm-shifting Harvard Business Review article: Stop Telling Women They Have Imposter Syndrome. It has been translated into multiple languages and is one of HBR’s top 100 most read articles in history.
E18: Marketing with courage, love, and compassion with Emily Roh
00:43:03
Emily Roh is an anti-racist life coach and facilitator for people of color and organizations who want to make the world a more just and equitable place. Emily works with her clients to unpack internalized white supremacy and transform their relationships with themselves through courageous self-compassion. And I can personally attest to her magic!
This episode may change the way you look at yourself and the way you show up in your social impact work. Emily and I talk about getting out of our heads and tapping into the wisdom of our bodies, marketing our businesses by being rooted in our values, acknowledging our influences, building collaborative, relationship-driven businesses, and much more.
“My work is really about healing and liberation. So, whatever white supremacy is doing … whatever capitalism and colonization are doing, I'm interested in looking at what's the opposite of that. Right? So white supremacy culture is about perfectionism. So my antidote is, “How do we play in this space?” - Emily Roh
We discussed:
[02:19] Emily's story of becoming an anti-racist life coach [09:47] A coaching framework to get back in touch with your humanity [16:03] Shifting your relationship with your inner critic(s) or parts [20:13] A meaningful way to build relationship-driven businesses [28:47] Getting out of our minds and tuning into our bodies [39:55] Emily’s big dreamy vision for the future
To read a full transcript of the episode, visit: LUMOS MARKETING
Resources from this episode: Emily mentions an awesome book about marketing: The Widest Net by Pamela Slim. You can learn more about the book here. On her website, Emily acknowledges the many teachers that have influenced her. She also hopes this list serves as a resource for folks interested in healing from the traumas of living in capitalistic white supremacy through somatic practices and embodiment. Click here to get your first episode of the Thought Leadership Clarity Course, for free!
“Influence is like the fuel that lets our imagination work as a 3-D Printer, actually creating those new spaces we [want to] see. Influence is part of the necessary kindling that can spark a new way of doing things.” Join me today by the Campfire where you’ll learn how to build your influence as a social impact thought leader and deepen your ability to drive change. By looking at Dr. Robert B. Cialdini’s principles of Influence through a social impact lens, I’m going to share concepts, examples, and actionable tips to help you spark a movement and support the future you’re working to build.
In this episode, I talk about: [03:14] Reciprocity as an influence builder [05:46] Commitment and consistency for thought leadership [09:29] Social proof and the power of lived experience [14:30] How to build your "know-like-trust" factor [17:25] How to become an approachable authority and thought leader [20:12] Unity as the ultimate principle of influence
To read a full transcript of the episode, visit: LUMOS MARKETING
E20: Find your Niche by Serving Your Past Self with Joy Malek
00:39:48
Joy Malek is a psychotherapist, life coach, and educator who works specifically with INFJs. Joy guides INFJs in feeling rooted in their areas of genius, using their strengths to address their struggles, and getting their emotional and relational needs met.
Not only that, she puts out some truly special content into the world that makes other INFJs, like me, feel like they are finally home and fully understood.
Join us by the Campfire Circle for a deeply meaningful conversation about finding your niche by rooting into your personal story and serving the person you once were. This episode will also help you better understand yourself, create deep and lasting connections with your audience, and determine the niche that’s calling you for your own personal brand and thought leadership journey (even if you’re not an INFJ like us!)
“That may seem a little navel-gazing to some people, but I'm the person I know best. And so, you know, I've found that when I write authentically and honestly and with vulnerability to what I need to hear, that's what other people respond to.” - Joy Malek
We discussed:
[02:09] Joy’s story of becoming a guide for INFJs [08:29] Fulfilling the unique needs of INFJs [13:06] The scary process of niching down (and its rewards) [23:31] Joy’s coaching framework for INFJs (that can help you too) [28:39] Turning content creation from a chore into a healing and self-actualization process [35:15] Joy's big dreamy vision for INFJs
To read a full transcript of the episode, visit: LUMOS MARKETING
E21: The Power of Thought Leadership in a Recession (And How to Track Success)
00:22:50
How does thought leadership fit into your marketing strategy during a recession - or when one might be just around the corner?
In this solo episode, I’m sharing what I learned about marketing yourself in the last recession in 2009 when I worked for a small nonprofit organization … and why it worked so well. I’m also sharing some of the surprising side effects of thought leadership and what metrics you can track to see if your efforts are paying off.
I mentioned my #SundaySocialImpactStories series on LinkedIn. You can find all those posts here.
Timestamps of Discussion Points:
[02:13] My introduction to the power of thought leadership [07:07] Why thought leadership works well in a recession [09:55] The difference between thought leaders and influencers [11:25] The biggest barriers to thought leadership for social impact leaders [14:26] My butterfly story of growing my own thought leadership [16:27] How to track your thought leadership success metrics
To read a full transcript of the episode, visit: LUMOS MARKETING
E22: Gain Space in Your Calendar to Grow Your Thought Leadership Brand with Tatiana O'Hara
00:36:31
Tatiana O’Hara is an agency and team operations coach who doesn’t just help create organizational charts or SOPs. She helps people recover from the grind: patterns of overwork, perfectionism, over-delivery, and ongoing worry that if we don’t do it all ourselves, things will fall apart. "Even with the concept of being booked and busy, you slowly start to link your value to your output and don't even realize it. You get to a point where you can't output anymore because you're burnt out. But then you start to think you're less valuable as a person and as a business owner." - Tatiana O’Hara Addiction to the grind is real, and it takes guidance to find recovery. So, join us by the Campfire Circle for an episode that will change your relationship with your business, help you gain space in your calendar to grow your thought leadership brand, and step away from your business when you want to (so it can run without you.) We discussed:
[01:52] Tatiana’s journey from corporate to consultant and coach [04:33] How to know if you’re a grindaholic [07:49] Figuring out your zone of genius and what to delegate [13:16] Ways your team can support your visibility strategy [18:52] Using your lived experience to build a new business culture [28:33] Tatiana’s seven-step method to R.E.C.O.V.E.R. from the grind [32:44] Tatiana’s big dreamy vision for the future
To read a full transcript of the episode, visit: LUMOS MARKETING
Get Tatiana’s free Task Matrix to help you figure out the tasks you should and shouldn't spend your time on if you want to scale your business. It will give you your initial framework for who you should hire and what you should actually have them do. Connect with Tatiana O'Hara:
E23: What Transferable Skills Will Power Your Brand and Business?
00:23:25
The skills you've gained up to this point are completely valid. But too often, women aren’t sure if they can “own” previous experiences from their full-time jobs in their thought leadership content, now that they’re consultants, service providers, or coaches. As in, if it wasn't explicitly in our job title, we don't have permission to say we've got expertise in it. In this solo episode, I’m sharing how our transferable skills can set us up for success. I also talk about some insights of how a career in social impact set me up for entrepreneurship. How can you factor in your own lived experiences into the ways you show up and shine in the world? Resources from this episode:
I mentioned my weekly testimonial #SundaySocialImpactStories series on LinkedIn. You can find all those posts here.
I also mentioned episode 10 of The Campfire Circle: Owning Your Expertise with VIP Days with Jordan Gill, which you can listen to here. Timestamps of Discussion Points:
[00:00] Your experiences and skills are valid and transferable [05:59] How fundraising and storytelling transfer for entrepreneurs [09:10] Social impact skills for launching [16:27] How working in mental health set me up for success [17:26] The importance of advocacy [19:58] The S.N.A.P. Approach To read a full transcript of the episode, visit: LUMOS MARKETING
E24: Liberation, LinkedIn, and Leading through Change with Kamilah Martin
00:40:08
Kamilah Martin builds safe & empowering communities for Black women and other women of color who have recently transitioned to nonprofit consulting. She navigated the nonprofit world herself for twenty years and in 2020, with the world feeling turned upside down, she resigned from an organization whose lived values no longer aligned with hers. She took a risk as the primary breadwinner for her family of four and bet on herself, leaning into her passions, talents, and purpose.
Join us by the Campfire Circle for a gorgeous conversation about Kamilah’s story, her vision for changing the nonprofit sector, tips on how to grow your social impact consultancy by being your biggest customer, and Kamilah’s advice and lived experience on planning in-person retreats for your clientele. We discussed:
[01:50] Kamilah's founder story
[07:05] Kamilah's journey within the nonprofit field
[12:19] Changes we want to see in the nonprofit sector
[15:54] Niching down by being your biggest customer
[27:31] Planning retreats (and the growing desires for meeting in-person)
[34:45] Kamilah’s big dreamy vision of liberation for all
To read a full transcript of the episode, visit: LUMOS MARKETING
E25: Four Barriers to Visibility on LinkedIn (and How to Overcome them)
00:25:41
In this solo episode, I’m talking about the four most common barriers to thought leadership and visibility on LinkedIn that I hear and work with and offering up suggestions that have been helpful for me personally and for my clients: from both a strategy perspective and a ‘systematically limited beliefs’ perspective.
You already have the lived experience, the stories, the passion, and the credibility to spark a ripple effect toward that future. Sometimes we need a little strategy and support in remembering our magic and individual capacity for change-making. In this episode:
[01:34] Self-limiting beliefs vs. systematically limited beliefs
[06:23] Belief 1: I don’t have anything to say.
[10:53] Belief 2: I feel invisible and forgotten about on LinkedIn.
[16:29] Belief 3: I’m not sure my opinions are worth sharing.
[20:38] Belief 4: Showing up on LinkedIn feels overwhelming
To read a full transcript of the episode, visit: LUMOS MARKETING
E26: The Visibility Mindset for AAPI Leaders with Bernice Chao & Jessalin Lam
00:39:28
Bernice Chao and Jessalin Lam are the co-authors of The Visibility Mindset, a book that explores a variety of stereotypes and barriers faced by Asian professionals, including the bamboo ceiling and the model minority myth. Their book provides straightforward and real-life leadership examples to help AAPI and allies navigate pitfalls and challenges as we move forward in growing our visibility, careers, and businesses.
“I always give the comparison of the very American idiom of “the squeaky wheel gets the grease”. I was taught “the loudest duck gets shot.” I was taught “the loudest bamboo gets cut” and “the tallest nail gets hammered down … so, the Visibility Mindset is really understanding: ‘Yes, we get you. We get that this is hard. We know that this isn't just you. And you're not alone.’”
We discussed:
[01:46] The story of how their collaboration emerged
[06:23] Tips to create deep connections through (virtual) coffee chats
[10:09] The Visibility Mindset and the unique challenges that AAPI face
[17:37] Leveraging allies, asking for help, and being vulnerable
[25:39] Advice for younger Bernice and Jessalin
[30:23] The process of birthing a book out into the world
[34:17] Jessalin and Bernice’s big dreamy vision for the future
E27: The Do’s and Don'ts of Naming Your Business And Vision with Emily Grubman
00:41:26
Emily Grubman approaches naming with the big-picture thinking of a brand strategist, the linguistic lust of a writer, and the sober practicality of a trademark lawyer (although she’s the first to tell you she’s definitely not a lawyer). She partners with early-stage startups and “solopreneurs” to name and launch their vision. But it’s not just about naming your business. As you get more visible as a thought leader and go-to voice, you may be naming new offers in your offer suite, fundraising campaigns, podcasts, books, and more. So, join us by the Campfire Circle today as Emily does a deep dive into naming strategy, providing practical advice on what to focus on and what to avoid.
“The thing you’re naming is new, but thinking as far ahead as possible helps you understand how you want it to grow and expand. You want to give it that longevity to flex as needed to encompass all the things you want to achieve with it.” - Emily Grubman We discussed:
[02:00] How Emily became the naming guide she is today
[04:47] The art and the science of naming
[07:30] Getting into a naming mindset and what you should focus on
[12:25] Naming as a pre-launch startup or independent consultant
[26:54] Emily’s process for naming her own consultancy, Title Case
[30:10] The “do no harm” aspect of naming
[36:55] Emily’s big, dreamy vision
To read a full transcript of the episode, visit: LUMOS MARKETING
E28: Is Podcasting for You? Five Surprising Benefits of Podcasting for Thought Leadership
00:22:19
One year after launching this podcast, I’ve discovered some benefits that anyone wanting to get more visible as a go-to guide should know about. Yes, there are obvious benefits like brand awareness and credibility, but there are five specific and surprising benefits of launching and hosting a podcast that you may not expect. Plus, I’m sharing my best advice for folks thinking about starting a podcast, those newer to podcasting, or even thought leaders who have been podcasting for years. In this episode: [03:13] Practice emergent conversations that sharpen your listening skills [08:28] Practice publishing your perspective to nurture your own voice [11:33] Build community with EPIC people [14:44] Build a growing library of resources to educate, inform, and inspire [18:39] Repurposing content to sustainably show up [20:15] Advice for starting a podcast
E29: Courageously Attract Your Champagne Clients with Mariah Coz
00:55:56
Mariah Coz is a business architect, a multimillion-dollar mentor, and the founder of Fearless CEO. She’s been in the game for so long that I called her the “Dumbledore” of online business. 🧙 This is a fab conversation about building community inside your group program, imagining up the most empowering enrollment experience for high-ticket offers, using the “Champagne Client” approach to speak to the most aligned people, and how to deal with imposter thoughts when working with our dream clients.
“There are high-level clients sitting and waiting in the wings. I called it "Lurking in luxury." They're not responding, they're not the loudest, and they're not commenting on your content … But all the people who are just silently watching you? They're literally waiting for you to put something out there that speaks to them and resonates with them.” - Mariah Coz We discussed: [06:33] How does social media fit into our ecosystems today? [10:45] How to build community online with your group program [15:06] The system for selling high ticket offers without sales calls [28:13] The Champagne Client Concept [37:49] How Mariah embodies the Fearless CEO
To read a full transcript of the episode, visit: LUMOS MARKETING
E30: What Makes LinkedIn the Best Place to Build your Brand and Business?
00:22:45
Myths and misconceptions about LinkedIn are everywhere but LinkedIn has CHANGED, folks. It’s the most effective and worthwhile social media platform to grow your social impact business. Plus: you don’t have to spend much time creating content or endlessly scrolling. In this solo episode, I’m exploring the reasons you should spend your time on LinkedIn. I’m going to mythbust the five most common misconceptions about LinkedIn and share the facts that make it important for you to get visible there.
"I didn’t have to worry so much about where the next influx of resources was coming from because we were attracting a sustainable stream of interested people we could nurture into whoever they were meant to be in our world." - Tania Bhattacharyya Resources from this episode: Click here to get your first episode of the Thought Leadership Clarity Course, for free! In this episode: [11:15] Myth #1 - It’s stuffy, boring, corporate, and sterile (TikTok’s corporate grandpa) [14:04] Myth #2 - You only use LinkedIn to find a job or post a resume [16:25] Myth #3 - The people you want to work with don’t use LinkedIn [18:25] Myth #4 - LinkedIn won’t work for me because I’m new, or small [20:26] Trend/Myth #5 - I have to create a ton of content to be successful
To read a full transcript of the episode, visit: LUMOS MARKETING
E31: How to Legally Protect Your Brand with Casey Handy-Smith, Esq.
00:38:36
Casey Handy-Smith is the founder and managing attorney of C. Handy Law, an intellectual property and entertainment law firm. She partners with Black creatives and entrepreneurs to build a solid legal foundation and negotiate their worth. In this episode, Casey shares actionable advice on getting your legal house in order as a personal brand or creative entrepreneur, dealing with the inevitable legal hurdles in business, and treating your IP as an asset you can leverage into your legacy. We also talk about Casey’s own thought leadership journey and the process of rooting into her passion, story, and lived experience to grow her brand and business on LinkedIn.
"By showing up as a thought leader and really leading with my passion and "why," I'm attracting the type of people I want to attract. It doesn't feel like visibility for the sake of visibility, but centered around a larger purpose." - Casey Handy-Smith
E32: Beat Imposter Thoughts and Content Blocks With a High Five File
00:18:44
Imposter thoughts are natural. Human psychology sets us up to think about past negative experiences more than the kudos, compliments, and high fives flowing our way. We internalize those negative experiences into stories that we continue to tell ourselves - making it tough to show up as an embodied leader and guide.
My favorite tool to beat imposter thoughts (AND content blocks) is the High Five file. Keeping track of client testimonials, positive speaker feedback, and DM’s about your impactful content helps you show up and share content from the perspective of the leader you’re trying to embody. It’s also a source of inspiration for thought leadership content ideas that can help you show up consistently.
“Negativity bias, imposter thoughts, and systematically limited beliefs like perfectionism keep us from showing up. So, we leave transformational opportunities at the table because we’re not AT the table to get these opportunities.” - Tania Bhattacharyya
E33: Breaking Down The Barriers Behind Batching LinkedIn Content
00:20:43
If trying to publish your perspective on LinkedIn between Zoom calls, Slack pings, and Outlook dings isn’t working for you, then batching content for LinkedIn may. I did a LinkedIn poll to find out what keeps social impact leaders from batching thought leadership content. In this episode, I provide real examples of how you can overcome those barriers to easefully stay visible and attract the opportunities meant for you. “Start thinking of your LinkedIn as a lighthouse. Content is the fuel that keeps the light on, so the ships (or rather the people) can actually find you and moor safely into the solution that you provide.” - Tania Bhattacharyya
In this episode: [03:53] Barrier #4 - “My creative process keeps me from batching.” [09:07] Barrier #3 - “My content may not stay relevant if I batch” [13:21] Barrier #2 - “Writer’s block and not knowing what to say” [17:10] Barrier #1 - “It’s hard to find dedicated time”
To read a full transcript of the episode, visit: LUMOS MARKETING
E34: Be a Change Agent (from the We Are For Good Podcast)
00:37:28
Being a change agent is never going out of style. Today, I'm sharing one of my own guest interviews. It’s with some of my favorite peeps: Jon, Becky, and Julie (aka the We Are For Good team) as part of their series ‘9 Nonprofit Trends That Matter in 2023.’ If you don't yet know about the We Are For Good podcast, they are THE podcast for changemakers with nearly 400,000 downloads and an infinite, unmeasurable amount of warm fuzzy feels, aha moments, and serious inspiration.
“The reality is, friends, everybody can be a changemaker, and you don't have to have the microphone and the Nobel prize to be able to do it.” - Becky Endicott
I mentioned putting Becky’s introduction in my High Five File, where I keep track of client testimonials, positive speaker feedback, and DM’s to boost my confidence and my content. If you want to have one of your own, download your free High Five File Notion template here.
Find out about Octavia E. Butler’s Parable of the Sower and Parable of the Talents here.
We discussed:
[06:40] 8 pro tips to get started on your journey as a change agent [12:08] The importance of our relationship with change [16:24] What goes into the practice of being a change maker [23:44] Fears and challenges of stepping into change [26:33] Practical advice for becoming a change agent [28:52] Tapping into your own story can be your superpower
To read a full transcript of the episode, visit: LUMOS MARKETING We Are For Good Podcast:
I recently launched my LinkedIn Content Sprint, where I bring folks through a process to easefully batch six months of thought leadership content for LinkedIn. This launch actually felt easeful and dare I say – fun? What was different? I dedicated the time and space to share strategic pre-launch content. This solo episode shares actionable insights on what you can do on LinkedIn to prep your audience for your new service, program, or initiative (and have a successful launch!) "You are painting a picture. You're creating the conditions to inspire the folks you want to serve into believing and knowing they can achieve the vision that you desire for them."
We discussed: [03:33] A successful launch is about the numbers [05:03] Regularly sharing case studies and testimonials [08:18] Move the right people from LinkedIn into your email list [11:29] Focus on the transformation in your pre-launch content
To read a full transcript of the episode, visit: LUMOS MARKETING
E36: Steal my LinkedIn Poll Strategy to Spark Convos and Community
00:17:49
Do you want to turn your audience into a COMMUNITY? When people feel like they’re doing all the right things on LinkedIn but not getting traction, they're usually not tapping into the power and potential of community building. Listen in to steal my LinkedIn polls strategy and start engaging in conversations with the people who raise their hand!
“Showing up as a thought leader means you’re attracting the type of people you want to attract. But once your content has attracted them into your world, building community is the next step.” - Tania Bhattacharyya Resources from this episode:
In this episode, we discussed: [01:45] The 3C-Framework for building thought leadership [04:02] Building relationships for sustainable business growth [07:33] The power of LinkedIn polls as pre-launch content [15:47] Creative and fun ways to use polls for community building
To read a full transcript of the episode, visit: LUMOS MARKETING
E37: Overcoming Imposter Syndrome while Building Your Thought Leadership Brand
00:20:41
Imposter thoughts stop so many impactful entrepreneurs and executives from getting visible and building their thought leadership – especially on a platform like LinkedIn. But the most effective and long-lasting way to build trust and community as an expertise-based small business is to SHARE that expertise publicly, imperfectly, clearly, and proudly! In this solo episode, I outline Dr. Valerie Young's five flavors of imposter thoughts and how they specifically show up for mission-driven humans building their thought leadership brand. More importantly, I share actionable reframes you can practice to build new thoughts in the moment and serve your people in a deeper way. “Showing up with love and positive intention is enough, because the reader, the ideal client, the beloved human being I am trying to reach does not need me to be perfect, they need me to be ME. That’s all I can give to them, and that is enough.”
To read a full transcript of the episode, visit: LUMOS MARKETING
Check out Dr. Valerie Young’s book The Secret Thoughts of Successful Women. Check out this article 'The Impostor Phenomenon' in International Journal of Behavioral Science by Jaruwan Sakulku and James Alexander You can find Marques Brownlee’s tweet I mentioned about his very first video here. In this episode: [03:21] Dr. Valerie Young's 5 “types” of imposter syndrome [04:15] Overcoming perfectionism as a thought leader [08:59] You don’t have to be a natural genius on LinkedIn [11:27] Expertise doesn’t mean knowing everything [14:10] There’s no “I” in thought leader (lol) [17:47] Is this about doing “enough” or being “enough”?
E38: How to Be Lazy on LinkedIn: Build Clarity, Content & Community
00:19:54
I’ve recently been invited to some awesome spaces to talk about being “Lazy on LinkedIn” – or spending one intentional hour a week on LinkedIn to move the needle in your business. I love talking about this and it seems to resonate so in today’s episode, I’m sharing my 3-part framework that makes being Lazy on LinkedIn possible. So, how do we show up as go-to consultants, coaches, or service providers on LinkedIn in a “lazy” (or let’s say life-first) way? Tune in to find out, including specific checkpoints to see where you could grow! To read a full transcript of the episode, visit: LUMOS MARKETING
In this episode: [05:40] Why I believe Linkedin is the best place to build your brand and business [06:23] Getting clarity on your niche, message, and mission to establish an influential presence on LinkedIn [11:10] Producing captivating content that leaves a lasting impression [13:50] Questions you can ask yourself to ensure your content is clear and impactful [15:40] Ideas to cultivate an engaged community on Linkedin – your own Campfire Circle [17:40] The power of consistency if you want to be lazy on Linkedin
E39: Are You Cultivating Your Creativity? How to Work Your "Creativity Muscle" for Changemaking Work
00:20:23
Creativity is a skill that builds our influence, recognition, and changemaking capacity, and it’s not just for the reasons you might think. Without creativity, we can’t imagine our way out of the status quo. It’s our ability to dream up a new kind of future that will spark the just transition that we're working towards. If you work on a problem you are deeply passionate about, it’s your creativity along with the recognition you’re building as a thought leader that can spark the ripple effect you're after. In this episode, I talk about how to work out your ‘creativity muscle’ and keep it strong for your changemaking work as a coach, consultant, service provider, or nonprofit leader.
To read a full transcript of the episode, visit: LUMOS MARKETING
In this episode: [02:43] Nurturing your inner artist by embracing play [07:38] Fostering creativity by falling in love with failure [11:52] Compelling storytelling in pre-launch content [15:30] Creativity in shared insights and community connections [18:07] How deadlines can inspire creativity and consistency
E40: Measure the Magic: Tracking Resonance Instead of Reach
00:20:19
Resonance > reach. And, quality is more important than quantity - which is easier said than embodied. This is where we have to unlearn the deep, entrenched inclination towards MORE. Towards always scaling, producing the biggest results, or having access to the most eyeballs and earholes. None of that is actually necessary (and it may not even be helpful to your goals.) This episode is about “measuring the magic” when it comes to thought leadership and visibility efforts. I’ll share what makes content resonate with your audience and some clues on how we can find the signals of resonance on LinkedIn and through email marketing. To read a full transcript of the episode, visit: LUMOS MARKETING
In this episode: [05:10] How do you know if your content resonates? [07:31] The role of storytelling [10:05] Building and tracking resonance on LinkedIn [15:32] Building and tracking resonance through email [19:00] Why quantity isn't the true goal
Your LinkedIn profile is a living, breathing landing page for your business and thought leadership brand – which changes and evolves over time!
Join me for an over-the-shoulder listen as I update my own LinkedIn profile and share exactly what I’m doing. Take inspiration to optimize your own profile and stand out as you stand up for your mission and small business. In this episode: [02:56] The #1 problem I see with LinkedIn profiles [03:42] Updating your cover banner [07:40] Specific language that speaks to your audience [09:53] Updating LinkedIn’s Featured Section [12:53] Share your story in your About Section [15:58] Get powerful social proof with your Recommendations
To read a full transcript of the episode, visit: LUMOS MARKETING
Resources from this episode:
Get the Firestarter Weekly Email: Join 1000+ changemakers who read my Wednesday recap on what's working (or worth inquiring into) to build your thought leadership brand and social impact business.
If you want to dive deeper, I share step-by-step details on updating your LinkedIn profile in my Thought Leadership Clarity Course. Get your first chapter for free!
E42: Turning Conversations into Cash with Quinn Conyers [REPLAY]
00:33:26
The language we use about ourselves and our story matters! In some ways, it creates our own reality … and the reality with which others see us through. That’s why I knew I had to kick off The Campfire Circle podcast with the one and only Quinn Conyers - this is a replay of the very first episode. When you listen to this episode, you’ll get why too! You'll love Quinn's take on discount dialect versus luxury language, and pick up a few pointers to clarify your own messaging as an impactful business owner. We discussed: [04:06] Showing up online with confidence and energy [05:27] Discount dialect vs. luxury language [08:23] The one word to stop using TODAY in your business [11:08] Examples of luxury language [14:33] Rebranding the old elevator pitch into a verbal business card [18:32] Stepping into confidence - because you’re someone’s ticket to freedom [21:20] Quinn’s mission and purpose that drives her forward
To read a full transcript of the episode, visit: LUMOS MARKETING
Resources from this episode: Download Quinn’s FREE Luxury Language List and learn how to give your business or brand message an instant makeover. Get the Firestarter Weekly Email: Join 1000+ changemakers who read my Wednesday recap on what's working (or worth inquiring into) to build your thought leadership brand and social impact business. Download the first audio chapter of my Thought Leadership Clarity Course, for free. Because when you're in a deep relationship with your "why", you'll never run out of stories to share, perfect-fit clients to serve, or aligned partnerships to build.
REPLAY - Practicing Inclusion on Purpose with Ruchika Tulshyan
00:49:20
I am a huge Ruchika Tulshyan fangirl. You'll learn why as you listen to this replay of our conversation from last year! Since then, Ruchika has operationalized a new way to highlight the voices of historically underrecognized folks with her #AmplifyJuly campaign. As she shared, if you have a platform and influence, you have a responsibility to use your privilege in a tangible, actionable way to amplify the voices of others. If you are building your influence and thought leadership, how could you take a page out of Ruchika’s book and turn over the mic? We touch upon this in our conversation from last year, as well as recognizing systems of oppression as the cause of imposter syndrome, reframing mindset barriers around leadership and visibility, and how to make inclusion a daily practice in your life. In this episode: [03:37] Ruchika’s story of becoming a guide in inclusion [14:15] Recognizing systems of oppression as the cause of imposter syndrome [20:54] Supporting women of color entrepreneurs and executives [22:49] Reframing mindset barriers around leadership and visibility [35:30] How to make inclusion a daily practice in your life [42:40] Ruchika’s big dreamy vision of the future
To read a full transcript of the episode, visit: LUMOS MARKETING
E44: Where Do GREAT LinkedIn Content Ideas Come From?
00:18:40
Good LinkedIn content is action-oriented. It gets people on the same page to move forward in alignment with your shared vision. So, where do we get these great ideas for LinkedIn content … that builds trust, provides value, helps people grow, and sparks conversations? Join me for this solo episode as I share some ideas to inspire your next LinkedIn post as you grow your visibility and influence as a business owner.
To read a full transcript of the episode, visit: LUMOS MARKETING
E45: Thought Leadership on LinkedIn: A Case Study with Kel Haney
00:37:54
Kel Haney joins us to share a case study of what can be possible for your impactful business when you build a strong personal brand as a go-to guide on LinkedIn. Kel’s an outbound fundraising expert who’s all about “Taking the Ick out of The Ask.” While she’s fundraised for decades, she’s begun sharing her stories and insights as a thought leader this year - while also growing her nonprofit coaching and consulting business. If growing YOUR visibility & influence is a priority, I want you to bookmark this episode for any time you need a reminder that thought leadership works. Plus, you’ll hear a behind-the-scenes look at HOW it works.
E46: Breaking Down Barriers Behind Batching LinkedIn Content [REPLAY]
00:20:43
If trying to publish your perspective on LinkedIn between Zoom calls, Slack pings, and Outlook dings isn’t working for you, then batching content for LinkedIn might! I know, batching content can feel impossible when it’s hard enough to write even one post! But in this podcast episode, I provide real examples of how you can overcome 4 common barriers to easefully stay visible and attract the opportunities meant for you. Plus, I share about our LinkedIn Content Sprint! Click here to learn more. Registration closes Thursday, Sep 28 (or when it sells out!) “Start thinking of your LinkedIn as a lighthouse. Content is the fuel that keeps the light on, so the ships (or rather the people) can actually find you and moor safely into the solution that you provide.” - Tania Bhattacharyya
In this episode: [03:53] Barrier #4 - “My creative process keeps me from batching.” [09:07] Barrier #3 - “My content may not stay relevant if I batch” [13:21] Barrier #2 - “Writer’s block and not knowing what to say” [17:10] Barrier #1 - “It’s hard to find dedicated time”
I’m often asked about the LinkedIn algorithm and I totally understand why. We want to make sure we’re doing LinkedIn “right.” We want to squeeze all the juice out of LinkedIn and make the algorithm work in our favor.
So, I’m sharing the answers to your FAQ’s - because I’m about giving the people what they want! AND… The algorithm doesn’t actually matter.
Getting LinkedIn ‘perfect’ is not required or even helpful. Dig in to find out why. We discussed: [00:40] The biggest LinkedIn algorithm secret [02:48] When should I post on LinkedIn? [08:19] Where should I link out in my post? [14:39] Should I tag people in my LinkedIn post?
To read a full transcript of the episode, visit: LUMOS MARKETING
E48: Negotiation Tips for Impactful Thought Leaders with Nadia De Ala
00:41:04
As you get more visible as a thought leader or go-to guide, you’re gonna attract increasingly complicated collaborations, invites onto larger paid stages, and opportunities to work with larger corporate clients. With that comes the need to advocate for yourself and secure what you deserve for the value you bring to the table. But that can be tough for impactful softies and sensitive sweeties, especially if you’ve haven’t been taught how. Nadia De Ala is a leadership and negotiation coach for women of color, a self-advocacy advocate, and fully on a mission to close the intersectional pay and leadership gap. I can’t think of anyone better to join us for this conversation! Nadia shares negotiation tips and strategies to harness your sensitive superpowers to get what you deserve at the negotiation table. “If no one taught you any differently, how would you actually know what's okay and what's not okay in the business world?” - Nadia De Ala
We discussed: [02:58] Just because you can doesn’t mean you should [06:30] What makes it harder to advocate for ourselves [11:21] How to use your softie superpowers for negotiations [15:22] 3 negotiation scenarios thought leaders oftentimes face [30:50] Caring for yourself before, during, and after negotiations [37:05] Dreaming of a world where negotiation isn’t necessary
To read a full transcript of the episode, visit: LUMOS MARKETING
Resources from this episode: Get the Firestarter Weekly Email: Join 1000+ changemakers who read my Wednesday recap on what's working (or worth inquiring into) to build your thought leadership brand and social impact business.
E49: Creating Compelling Offers from Jordan Gill's Make Your Mark Live™ Event
00:52:22
I recently spoke on a panel “Creating Compelling Offers” at Jordan Gill's Make Your Mark Live™ in Dallas, TX alongside Traci Szemkus, Erin Perkins, and Kirsten Roldan with Ellen Yin, the host of the Top 100 entrepreneurial podcast Cubicle to CEO, as our moderator. Enjoy this replay of our conversation! BTW, no matter who you are in the world, you have an offer. It could be your course, group program, product, service, tickets to your nonprofit’s fundraising event, or your keynote/signature talk. So, listen in to learn how you can make your offers as compelling as possible!
We discussed: [05:31] How our values show up in our offers and client experiences [21:44] Navigating pushback from peers or your audience [28:46] Changes we made to our offers that made them more compelling [38:47] One underrated thing you can do to make your offers more compelling
To read a full transcript of the episode, visit: LUMOS MARKETING
E50: Thought Leadership on LinkedIn: Answering Your Questions And Celebrating 50 Episodes!
00:33:23
We’ve hit the big 50! Episodes, that is. Thanks for sitting by the fire as we share stories, build community, and spark visionary ideas through thought leadership here on the podcast. In this special episode, I’ve answered 6 crowdsourced questions from the community. They’re timestamped below, so tune in and enjoy!
E51: Why We Are The Ones We’ve Been Waiting For (Thought Leadership Clarity Course - Episode 1)
00:21:18
I'm sharing the first episode from my Thought Leadership Clarity Course, an 8 part audio “Slow Study” and accompanying workbook full of questions, practices, and exercises designed to hone in on your personal vision, story, perspective, translating all of that onto LinkedIn, and then growing from there. This work is foundational because when you have deep clarity in your purpose, you'll never run out of stories to share, perfect-fit clients to serve, and aligned partnerships to build. With this episode, you'll gain momentum - both from an external marketing perspective and an internal healing perspective - to powerfully share your wisdom and become a go-to guide in your sector.
We discussed: [02:42] Introducing the Thought Leadership Clarity Course [05:25] Dismantling the barriers around your visibility work [10:50] Honing in on the bigger problem that you solve for [12:56] How your thought leadership can create real change [16:00] An exercise to build relationship with your inner chaperone
Resources from this episode: Click here to grab your accompanying Workbook for this first episode or buy the course. Use coupon code CLARITY40 - valid until December 31, 2023.
E52: How to Grow Your Email List Using LinkedIn - Workshop Replay with Jess Campbell
01:08:58
You’ve probably heard how important it is to build your email list. But people’s email addresses aren't just going to drop from the sky. They've got to come from somewhere and what better place than LinkedIn - the place where so many of your decision-makers are already hanging out? My dear friend and email marketing queen, Jess Campbell and I partnered on a workshop to share real strategies of what actually has worked for us when it comes to growing an email list of engaged subscribers with LinkedIn as a discovery platform. It was SO DANG GOOD I had to share a replay with you. Enjoy!
We discussed: [09:32] Why focus on your email list and LinkedIn together [13:46] How to productize your email list [20:38] How to optimize your LinkedIn profile to promote your email list [31:37] The power of an enticing waitlist [37:32] Collaborations and LinkedIn Polls [44:18] Freebies and ways to share them on LinkedIn [56:26] Q&A Session
To read a full transcript of the episode, visit: LUMOS MARKETING
E53: Want Your LinkedIn Content to Build Trust & Community? Check My 10 Copy Coaching Tips for Engaging LinkedIn Content
00:18:57
You want your LinkedIn content to build trust and community right? To make your ideal reader stop their scroll and start thinking differently about the issue you can help them with? In this episode, I’m sharing my top 10 tips on HOW to write more engaging, effective, and powerful LinkedIn content, which comes from copy coaching (yes I did the math) almost 1,000 posts inside my Content Sprints.
We talk about: [02:57] What copy coaching actually is [03:39] How to be more YOU [09:45] How to be clear, concise, and digestible [12:22] How to keep your ideal reader in mind [16:33] How to be strategic
To read a full transcript of the episode, visit: LUMOS MARKETING
Resources from this episode: If you want a supportive space to practice and operationalize these writing tips, consider joining the February LinkedIn Content Sprint while spots are available. You’ll learn to batch a sequence of 24 strategic LinkedIn posts alongside a community of peers AND get my 1:1 copy coaching on posts you write. Grab one of the 20 spots here. Try the Hemingway Editor to help you identify what’s in passive voice in your text so you can edit it up and make the switch to active voice. Check out this Loom video where I actually copy coach 5 real LinkedIn posts, so you can see what I mean in practice.
E54: Becaming a Thought Leader on Thought Leadership with Denise Brosseau [REPLAY]
00:36:17
When I served as a nonprofit executive director, I read Denise Brosseau’s book, ‘Ready To Be a Thought Leader?’ It taught me everything I needed to know to step into thought leadership, and start creating a ripple effect in my community. In this episode, we come full circle! I am joined by Denise Brosseau, CEO, Keynote Speaker, Thought Leadership Strategist, Author, Executive Coach, and LinkedIn Learning Instructor. “Thought leadership is not just about being known. It’s about being known for making a difference.” - Denise Brosseau
We discussed: [02:34] Why Denise became a thought leader on thought leadership [05:40] How to create your own influential platforms to attract the right investors [08:49] Why thought leadership can be challenging (hint: it’s a marathon, not a sprint) [10:54] What’s thought leadership vs. personal branding [13:20] How to not burnout while pursuing your big vision [22:30] Getting over the itty bitty shitty committee [27:31] Can there be more than one thought leader in an organization? [29:58] Thought leadership ideas for those who don’t love writing [32:41] Denise’s big vision for the world
To read a full transcript of the episode, visit: LUMOS MARKETING
Resources from this episode: Discover 10 ways to make a difference as a thought leader at Denise Brosseau’s website: https://thoughtleadershiplab.com/ Get the Firestarter Weekly Email: Join 1,500+ changemakers who read my Wednesday recap on what's working (or worth inquiring into) to build your thought leadership brand and social impact business on LinkedIn.
E55: Breaking Cultural Norms to Build Standout Personal Brands as Women of Color with Cher Jones [REPLAY]
00:36:05
Our personal brand is a powerful business tool to establish trust, credibility, and belonging in a world where face-to-face is not always an option. Cher Jones specializes in personal branding for the hybrid workplace, and she joined us on this episode of the Campfire Circle to tell us all about it! Her mission is teaching leaders who love their jobs and the companies they work for how to develop a strategic personal brand so they can take charge of their own success at work. Join us in The Campfire Circle as Cher walks us through the mindset of showing up online, leveraging social media for work, and achieving a socially active presence. “I need to let people know what I'm good at, so they can use me more in those situations where I can add the best value. But there’s a lot of unpacking, rewiring, and giving yourself the language to feel good about … actually owning that [expertise].” - Cher Jones
We discussed: [02:20] What Cher grew through to become the guide she is today [10:15] How employees' personal brands build workplace culture and belonging [14:30] Handling mindset blocks about personal branding and visibility [17:51] Breaking cultural norms to build standout personal brands as women of color [22:26] How Cher produces her epic LinkedIn lives [27:23] How to practice going Live on LinkedIn [31:05] Cher’s vision for the future
To read a full transcript of the episode, visit: LUMOS MARKETING
Resources from this episode: Get the Firestarter Weekly Email: Join 1,500+ changemakers who read my Wednesday recap on what's working (or worth inquiring into) to build your thought leadership brand and social impact business on LinkedIn.
E56: Pisces Season Superpowers, featuring Zina Rodriguez, Kamilah Martin, Lyrik Fryer, and Dana Snyder
00:20:08
Whether you were actually born between February 19 and March 20 or not, those attracted to social impact work often resonate with Pisces traits like sensitivity, creativity, empathy, and compassion. What better time than Pisces season to dig into our deepest stories, feel our emotions, dream up big visions, and use all that empathetic energy as fuel to build trust and community? In this episode, I share how you can use Pisces superpowers as you build your brand and business as a changemaker. I also invited fellow Pisces sisters to join me by the campfire and share their insights. You’ll hear Zina Rodriguez speak on empathy, Kamilah Martin speak on slow flows, Lyrik Fryer speak on emotion, and Dana Snyder speak on creativity.
We discussed: [02:51] Pisces superpower of compassion [05:57] Pisces superpower of being artistic [08:59] Pisces superpower of intuition [12:49] Pisces superpowers of imagination and vision\ [14:57] Zina Rodriguez on empathy [16:39] Kamilah Martin on “slow flows” [17:23] Lyrik Fryer on emotion [19:05] Dana Snyder on creativity
To read a full transcript of the episode, visit: LUMOS MARKETING
E57: What I’m Focusing On Next: Navigating the B2B marketplace, thought leadership efforts in and out of LinkedIn, and more!
00:16:51
It’s Spring – everything around us is getting ready to blossom! This episode features some off the cuff thoughts that may be resonant for you in this season, as we leave winter behind.
I talk about: [02:09] Creating an arm of my business for B2B organizations [05:16] Navigating the B2B marketplace as a consultant [06:48] Positioning yourself as a go-to voice in 2024 [07:40] Thought leadership efforts both in and out of LinkedIn [08:54] Reflecting on the February LinkedIn Content Sprint [10:51] Moving into my new house, cherry blossoms, and magic
To read a full transcript of the episode, visit: LUMOS MARKETING
Resources from this episode: Join the Waitlist for the last LinkedIn Content Sprint cohort in June 2024 here. Get the Firestarter Weekly Email: Join 1,500+ changemakers who read my Wednesday recap on what's working (or worth inquiring into) to build your thought leadership brand and social impact business on LinkedIn.
E58: Growing Your Visibility on LinkedIn: A Case Study with Sophie Pyne, LCSW
00:37:55
Sophie Pyne is a nonprofit founder, private practice therapist, creator of the Ocean Healing & Therapy online group coaching program, and so many other things! Her lived experience is the silver thread that ties it all together. As Sophie became LinkedIn-curious to grow her visibility and business(es), she joined the LinkedIn Content Sprint. This podcast episode shares a case study of what can be possible when you consistently show up on the platform. From reconnecting with old colleagues who became donors …. to attracting students into her group coaching program … to spreading the word about surf therapy as an evidence-based practice – this episode covers so much goodness!! “What I really loved about the LinkedIn Sprint was it gave you this template journey of bringing people through something so they could understand how [your offer] would be helpful in their lives.” - Sophie Pyne
We discussed: [02:48] Sophie’s journey of long term recovery [11:06] LinkedIn vs. Instagram [16:35] LinkedIn for nonprofit mission growth [24:19] LinkedIn for growing your group coaching program [29:49] How ‘thought leadership’ builds confidence [34:07] Sophie’s dreamy vision for the future
To read a full transcript of the episode, visit: LUMOS MARKETING
Are you a nonprofit leader trying to build stronger relationships? Sales Navigator can help you do it. But if you’re like me, you’ve probably tried the free trial and thought, “OK, what do I do?” This podcast episode covers 3 specific case uses in LinkedIn Sales Navigator for nonprofit leaders. It’s a replay from a LinkedIn Live I did in partnership with Percent and LinkedIn for Nonprofits. If you’re trying to build tailored, human-to-human relationships with potential funders, referral partners, and other supporters, listen in.
We discussed: [09:18] LinkedIn Sales Navigator: what is it? [10:56] Building a Relationship Map [14:16] Add your current “book of business” to Sales Navigator [19:03] Find new values-aligned partners with Sales Navigator
To read a full transcript of the episode, visit: LUMOS MARKETING
E60: Driving Change in Your Social Impact Organization with Aila Malik
00:15:43
Welcome to this special summer series of the Campfire Circle podcast where we’re bringing back mini-moments from past episodes that are just as relevant today – if not more so. This episode is from a longer conversation with my friend Aila Malik, a lawyer by schooling, nonprofit executive by trade, and change agent in many ways. We are diving into how our personal experiences shape our social change work at nonprofits and beyond. Aila also shares the framework she uses to drive change at the social impact organizations she consults with. If you're a nonprofit leader or part of a social impact executive team, this episode is especially for you.
E61: A Mini-Masterclass on Brand Storytelling with Ché Elizaga Castro
00:12:43
Welcome back to this special summer series of the Campfire Circle podcast where we’re bringing back mini-moments from past episodes that are just as relevant today – if not more so. This episode is from a longer conversation with Ché Elizaga Castro, a brand strategist and storyteller. We are diving into the power of story for change, especially our personal stories and the things we've grown through to become the guides we are today. We also talk about the evergreen, timeless power of brand storytelling (even when faced with rapid changes in marketing.) Algorithms are always changing but stories will always be relevant.
Resources from this episode: Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter
E62: Nurturing Future Social Change Agents For Social Impact with Dr. Devona Stalnaker-Shofner
00:13:35
Welcome to this special summer series of the Campfire Circle podcast where we’re bringing back mini-moments from past episodes that are just as relevant today – if not more so. This episode is from a longer conversation with Dr. Devona Stalnaker-Shofner, a professor and mental health counselor. We are diving into how we can nurture future social change agents and ground ourselves in our “why.” Finally, we talk about a new form of leadership that’s rooted in purpose and values instead of power and control. This episode is over two years old, so there’s some mention of dated news stories. What Devona shares, however, is timeless.
Resources from this episode: Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter
E63: Getting Visible as an AAPI Leader with Bernice Chao and Jessalin Lam
00:11:52
Welcome to our final episode of this special summer series of the Campfire Circle podcast. We’re bringing back mini-moments from past episodes that are just as relevant today – if not more so. This episode is from a longer conversation with Bernice Chao and Jessalin Lam where we dive into the unique visibility challenges that AAPI leaders face. They share practical tips and stories about how they reframed cultural messages and norms to better advocate for themselves and secure new opportunities at work.
Resources from this episode: Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter Get your copy of Bernice and Jessalin’s book The Visibility Mindset here.
E64: BTS of writing, publishing, and promoting a book (in record time) with Dana Snyder
00:31:06
Publishing a book is such a credibility-builder. It opens new doors, builds trust with your ideal audience, and cements your thought leadership in your field. But it can be a LOT to take on in addition to your existing social impact work. Dana Snyder joined us by the campfire to share the behind the scenes of writing, publishing, and promoting her new book in record time (writing it in 4 weeks and publishing it in 4 months!) Dana’s the founder of Positive Equation, a sought-after keynote speaker, host of the acclaimed global podcast “Missions to Movements”, and creator of the Monthly Giving Mastermind. “You definitely have a story in you listener, I bet. And it's really [about] making the time to write it and put it down.” - Dana Snyder
We discussed: [02:13] Dana's story behind monthly giving [06:23] Why Dana decided to take the leap and write a book [10:06] Her 4-week book writing process [14:01] Dana’s decision to go with a hybrid publisher [20:42] All the incredible ways Dana is getting her book out there [29:12] Dana’s dreamy vision of charitable living
To read a full transcript of the episode, visit: LUMOS MARKETING
E65: Why, When, and Where of Storytelling for Social Impact Communications
00:19:24
Do you gravitate towards statistics over storytelling in your social impact communications?
You’re not alone – in a Stanford study, students were asked to prepare a 1 minute speech about crime. Students used an average of 3 statistics in their 1 minute speech, but only 1 in 10 students told a story.
Just 10 minutes later, only 5% of people remembered the data shared. However, 63% of attendees remembered the stories.
In this episode, we're going to explore the why, when, and where of using storytelling in your social impact communications to drive your mission forward.
We discuss: [01:17] Why storytelling is important [06:28] When to use storytelling as an advocacy tool [11:03] The 3 stories to have and share as a changemaker [14:16] Where to share your stories to drive your mission forward
To read a full transcript of the episode, visit: LUMOS MARKETING
E66: Conference Connections: LinkedIn Strategies Before, During, and After
00:18:16
We’re in the thick of conference season. LinkedIn is a great tool to prepare for gatherings beforehand, build stronger connections during the event, and maintain relationships into the future. How do you maximize LinkedIn for conferences? The work starts before you arrive and continues after you leave. Let’s talk about it. In this episode, we'll explore how to leverage LinkedIn to have a better conference experience, and to turn those brief conference encounters into ongoing relationships that can drive your mission forward.
We discussed: [02:25] Leveraging LinkedIn before the conference [11:32] Maximizing your conference experience [14:39] Effective follow-up strategies after a conference
To read a full transcript of the episode, visit:LUMOS MARKETING
E67: What I Learned at the Communications Network Annual Conference
00:15:01
*In the episode, I accidentally say "offensive" instead of "defensive" when talking about my second takeaway - my error!*
I just got back from the Communications Network Conference in Kansas City! I’m taking a page out of my own book (aka the previous episode) and sharing key takeaways and practical applications from what I learned – specifically for your thought leadership and executive visibility on LinkedIn.
We discussed: [01:54] Tips for showing up confidently with your messaging [04:40] Storytelling as a defensive strategy [07:05] Tying back stories to what’s actually important [09:46] Create a thoughtful digital footprint on LinkedIn [11:58] Post-election communication strategies
To read a full transcript of the episode, visit: LUMOS MARKETING
E68: 10 Strategic LinkedIn Use Cases for Social Impact Communicators
00:19:47
Using LinkedIn is kind of like eating your vegetables. You know it’s good for you and something you’re “supposed” to do. But you’re a social impact communicator. You’re busy and you have a lot of options for ways to get your message out there. That means you have to be strategic about where you spend your time. In this episode, I share 10 ways you can strategically use LinkedIn as a social impact communicator. Hopefully, this will give you some ideas of not only what you should do when you get on LinkedIn to amplify your mission, but why you should do it.
We discussed: [01:39] Finding the right board members and volunteers [04:43] Communicating with existing donors [06:55] Being seen and seeing others [10:01] Amplifying your executives as trusted thought leaders [12:39] Building team camaraderie and culture [14:31] Breaking down stigma [16:35] Attracting opportunities and amplifying your events
To read a full transcript of the episode, visit:LUMOS MARKETING
Executive visibility… a lot of people tell me, “Tania, I'm just too introverted to put myself out there.” I really do get it. Being perceived and opening yourself up to potential judgment can be very scary. But when I think about what introversion really is: thriving from time spent alone or in 1:1 conversations where we feel seen and understood - executive visibility is a perfect fit for our tendencies. In this episode, I share ways to shift your mindset if introversion is a barrier to getting visible. I also share action steps to show up in a way that feels authentic to you.
We discussed: [02:25] Executive visibility matters – and your introversion can actually help [04:46] Reframing how we think about visibility [09:10] Get clear on why you’re getting visible [11:39] Build your brand in a way that feels good to you [17:53] Focus on resonance and celebrate every win
To read a full transcript of the episode, visit: LUMOS MARKETING
Reflection doesn’t always come up as a key marketing skill (like writing, strategy, or knowing an algorithm.) BUT to get visible as a go-to voice in your field, you need to first pause, reflect on your experiences, and clarify your perspectives, In this podcast episode, I talk about how building a habit of reflection will support your thought leadership practice and share dozens of reflection questions for you – to make this executive visibility habit stick. What better time to reflect than year end?
We discussed: [02:59] Reflection for thought leadership [05:29] Prompts to reflect on your experiences [07:32] How to turn reflections into compelling content [10:06] Creating a culture of reflection in your team [12:14] Prompts to foster a reflective culture [13:48] Practical tips to build a reflection habit
To read a full transcript of the episode, visit:LUMOS MARKETING
E71: Sneak Peek into The Thought Leadership Clarity Course
00:21:01
December’s a great time for new year business planning. But strategy and visioning are hard (or unhelpful) without deep clarity in your brand. That’s why I’m sharing the first part of my Thought Leadership Clarity Course, an eight-part audio course with an accompanying 35-page guidebook. It includes a proven sequence of practices, exercises, and questions to hone in on your personal brand messaging – including your vision, origin story, and perspectives.
Resources from this episode: Grab your free Episode 1 guidebook for the Thought Leadership Clarity Course here. And - use code WINTER50 for 50% off the full audio course - valid until December 31. Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter
3, 2, 1… Welcome to The Campfire Circle, a podcast that empowers purpose-driven women to build personal brands that drive change and raise revenue. This is where we learn to share our stories, build brave communities, and where there is always room. We’ll touch on topics such as authentic storytelling, visibility, thought leadership, and imposter phenomenon. You can expect bi-weekly episodes released on Wednesday mornings.
E1: Turning Conversations into Cash with Quinn Conyers
00:33:47
In this episode of The Campfire Circle, Tania talks to Quinn Conyers, who transforms average events into EPIC experiences as an Energetic Emcee, Magnetic Moderator & Fantastic Facilitator for virtual, hybrid, or in-person events. Quinn broadcasts the brilliance in black women's voices in business by training them how to turn conversations into cash, so they can profit from public speaking, virtually and in person. Quinn believes public speaking is the number one marketing strategy every woman in business must master if she wants to be successful. Her goal is to empower women to maximize and monetize all speaking opportunities on behalf of their business, book, or brand, even if no one pays them an upfront speaker's fee. We love it!
In today’s episode: [04:06] Showing up online with confidence and energy [05:27] Discount dialect vs. luxury language [08:23] The one word to stop using TODAY in your business [11:08] Examples of luxury language [14:33] Rebranding the old elevator pitch into a verbal business card [18:32] Stepping into confidence - because you’re someone’s ticket to freedom! [21:20] Quinn’s mission and purpose that drives her forward [27:26] Quinn’s favorite luxurious experience
E2: Communicate Your True Professional Identity as a Hybrid Professional with Sarabeth Berk
00:32:23
In this episode of The Campfire Circle, Tania talks to Sarabeth Berk, Creative Disruptor, Expert on Hybrid Professional Identity, Leader of Growth at Day One, Author of ‘More Than My Title,’ and TEDx Speaker.
As social impact leaders, we wear a WHOLE LOT of hats (which makes it hard to explain what we truly do!) In this episode, Sarabeth covers how you can discover your unique value and communicate your true professional identity as a hybrid professional.
“A hybrid professional defies traditional job titles because they work at the intersections of disparate identities. Hybrids integrate their work identities together to create an entirely new identity. This becomes their truest professional identity.”
Sarabeth’s goal is to help people discover, articulate, and brand their hybridity. Being more than your job title helps maximize engagement, belonging, and of course - supercharging your personal brand!
In today’s episode:
[01:44] What is a hybrid professional? [06:18] Multiple professional identities and how to find the ones you truly are [09:30] How to fully describe who you are and what you do [11:40] The 4 questions to help you discover your professional identities [14:55] Sarabeth’s framework to create your hybrid professional introduction or elevator pitch [16:26] Do you need a degree to validate your expertise? [21:25] Does the career ladder still exist? What does that look like now? [25:18] Robert Kegan's five orders of consciousness [27:30] How would the world change if everybody would lean into their hybrid identity?
Resources from this episode
To get the book More Than My Title or download Sarabeth’s free resources, visit her shop at morethanmytitle.com/shop
E3: Becoming More of Yourself with Spiritual Leader and Cultural Director Rev. Adelia Sandoval
00:39:41
In this episode of The Campfire Circle, Tania talks to Rev. Adelia Sandoval, Spiritual Leader and Cultural Director for the Juaneño Band of Mission Indians. She is a Ceremonial Leader, Song Keeper, Wisdom Holder, Tribal Teacher, and Healer.
As she learned the stories and ways from her teachers, she also learned she didn’t have to “save the tribe” … she just had to become more of herself.
Sharing our stories creates a ripple effect, and even if one person hears our story and does something different because of it, well, then we just changed the trajectory of the world. In a good way.
In today’s episode:
[02:20] Becoming a Spiritual Leader (or Overseer) for the Juaneño Band of Mission Indians
[10:33] What Rev. Adelia does as a Spiritual Leader/Overseer
[12:28] Dealing with “Imposter Syndrome” as a leader
[18:00] Our relationship with the Earth
[23:50] Why land acknowledgements are so important
[27:06] Looking back at what the village system was like, especially in Orange County, CA
[32:10] How Native Americans used to manifest energy
[34:49] What Rev. Adelia hopes future generations say about us
Demystify Linkedin with Tania
The people who can make your social impact dreams come true are on LinkedIn. They’ve probably even connected with you already! Our LinkedIn VIP Day is a 1:1 intensive for purpose-driven women who are ready to take their place as the trusted, go-to voice in their niche. To become an approachable expert.
E4: Standing Up for Your Mission & Creating Impact through Brave Storytelling With Andi Long
00:31:44
Andi Long is the founder of Bloom Foundation, a 501(c)(3) nonprofit that helps girls grow through challenges by providing an inclusive community and essential tools to build emotional resilience and bloom with confidence as leaders. Our stories can become our strength. When shared from the scar instead of the wound, our stories can position us as a seasoned guide ready to help others who now face the same challenges. “Keep in mind that everyone is on their own journey. You're not alone in this. Becoming whole is absolutely a process for the rest of your life. So give yourself time to bloom in your own unique way. There's no such thing as being a late bloomer, you bloom at your own time and pace.” - Andi
In today’s episode: [02:20] Cyberbullying and how that inspired Andi to found The Bloom Foundation [06:30] Using social media to create community and bring people together [08:30] How to safely and sustainably show up online [13:16] How brave storytelling can help changemakers create a deeper impact in their community [17:47] Tools to help heal your hurt inner child so you can show up and shine [22:18] An exercise: 10 reasons to love yourself today [25:34] The process of turning an idea into a nonprofit organization
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