The Campaign Podcast (Campaign)

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Why VCCP’s academy launch in Stoke should be embraced in the war for talent and diversity. Also covered are the Media Week Awards, in-housing and creativity, as well as ads from Burberry, Barclaycard and more.

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Campaign’s Simon Gwynn, Imogen Watson & Arvind Hickman discuss the controversy surrounding John Lewis' insurance ad before they are joined by ad fraud expert Dr Augustine Fou.

2 mins: John Lewis insurance ad controversy

10.20: Dunelm ‘done your way’ by Creature

12.54: Wagamama "Vegamama" by Uncommon Creative Studio

16:17: Camden Town Brewery "Marmite kiss" (in-house)

19:55: Ad fraud with Dr Augustine Fou

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On this week's podcast, Maisie McCabe chats to two alumni of Mother as the agency turns 25, while Simon Gwynn and Arvind Hickman discuss the launch of Sky Glass and new ads from Ikea, John Lewis & Partners and Bisto.

1:10 The launch of Sky Glass

7:00 Ikea "Every home should be a haven" by Mother

8:50 John Lewis "Let life happen" by Adam & Eve/DDB

11:30 Bisto "Sticking together" by McCann London

14:10 Mother at 25

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Campaign's Arvind Hickman & Simon Gwynn are joined by guests from the two big cinema ad sales houses to discuss Daniel Craig's final outing as 007, Facebook's week from hell & the latest ads.

0:40 Can James Bond save cinema advertising?

13:30 Facebook's whistleblower revelations

22:55 Coca-Cola “One Coke Away From Each Other” by BETC London

27:00 Starling Bank "Set yourself free" by Wonderhood Studios

29:50 Very.co.uk "Very best excuses" by Grey London

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On this week's Campaign podcast, Campaign's Arvind Hickman and Gemma Charles discuss the Power 100, WPP's fine from the US Securities and Exchange Commission, and the latest ads - then Simon Gwynn talks to guests from Saatchi & Saatchi and Wavemaker about providing affordable accommodation to new talent.

2:20 Power 100

10:30 WPP fined by the SEC

12:55 B&Q "Later means never" by Uncommon Creative Studio

14:40 Lego "Rebuild the world" by The Lego Agency

17:10 Visa's out of home ad

21:25 Discussion on the expansion of Saatchi Home with Sarah Jenkins, Hemi Patel, Lisa Thompson and Tony Perkins

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Advertising has always been focused on getting people to the front door of a business, but with creativity in decline and the media continuing to fragment, is adland too focused on just getting people to see the ad? Is reach and frequency more valuable than attention? Experts in media and marketing, including Snap's Jed Hallam, Craft Media's Jen Smith and Vodafone's Maria Koutsoudakis join Campaign's Arvind Hickman to discuss measurement, the value placed on attention, immersive storytelling and the metaverse.

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In our second Christmas special, we run the rule over Christmas ads from some of the biggest brands, including McDonald’s, Coca-Cola, Waitrose, Aldi, O2, Sainsbury’s and Tesco. Campaign senior reporter Fayola Douglas and media editor Arvind Hickman are joined by MRM Europe and chief creative officer Nicky Bullard and Wonderhood Studios chief creative officer Aidan McLure.

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Senior marketers and creative chiefs talk about what inspires them and some of the major industry issues to look out for in 2022. Featuring: TUI’s group brand and content director Toby Horry, Co-op chief customer officer Ali Jones, Barclay marketing communications MD Alex Naylor, Leo Burnett global chief creative officer Chaka Sobhani, Droga 5 CCO David Kolbusz and Grey London CCO Laura Jordan Bambach.

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Influencer marketing has become an important part of the mix with estimates that brands could spend around $15 billion on it this year. But as budgets have grown, so too has scrutiny over a sector that is sometimes viewed as the ‘Wild West’ of the industry. 

Whalar’s new EMEA president Marco Bertozzi and Brad Smallwood, the former VP of marketing science at Meta, join Campaign media editor Arvind Hickman to discuss influencer marketing's image problem, opportunities and challenges, how to measure success, TikTok vs other platforms, and whether new trends in e-commerce, blockchain and NFTs can play a role.

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More than $500 million was invested into virtual properties on what is known as the metaverse last year, while millions more has been poured into VR films. And brands are increasingly clamouring to get their slice of the action. But what is the metaverse, how are brands currently activating in it and what does success look like? Three experts that help brands activate campaigns in the metaverse share the lessons they've learnt and some honest advice.

Featuring: Carina Moran is the Head of Strategy at Yahoo UK; Sam Field, Director of Creative Technology - Yahoo RYOT Lab; Max Askwith is the Global Innovation Partner, at iProspect.

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Greg Paull, founder and principal of R3 Worldwide, and Tracey Barber, global chief marketing officer of Havas Creative Group, join Campaign's media editor Arvind Hickman to discuss agency new business trends, plus they give their verdict on the best of the Super Bowl ads.

Campaign's data tracker Advertising Intelligence, in partnership with R3 Worldwide, has just published the end-of-year agency new business tables and Jyoti Rambhai, the intelligence editor of Campaign AI, and Gideon Spanier, UK editor-in-chief of Campaign, also join the conversation.

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As Russia wages war in Ukraine, the Campaign podcast takes a look at how the advertising industry is supporting staff in the region and whether brands in the UK should pull advertising against news coverage of the conflict. Plus, a powerful piece of creative from a Ukrainian agency.

Campaign's media editor Arvind Hickman is joined by work and inspiration editor Imogen Watson, MullenLowe Group UK chief executive Jeremy Hine and the7stars owner Jenny Biggam.

Please note: this podcast was recorded prior to WPP stopping its operations in Russia.

Articles mentioned in the podcast include:

• Agencies ramp up support for Ukrainian staff
• Comparethemarket removes Russian meerkat ads from TV news
• Pick of the Week: Kyiv agency Banda shows the world why it should #standwithukraine

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Ageism in advertising has been a problem for many years. In fact, adland has been talking about the commercial importance of targeting the over 50s but, in reality, has ignored the problem.

Older adults remain ignored by marketers, appearing in less than 15% of media images. 

It seems strange when those aged 50 and older account for 50% of consumer spending; predicted to rise to 63% by 2040. 

In this episode, International Longevity Centre director David Sinclair is joined by MullenLowe Group UK chief executive Jeremy Hine and the7stars owner Jenny Biggam to discuss ageism in advertising.

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Campaign media editor Arvind Hickman is joined by UK editor Maisie McCabe and premium content editor Nicola Merrifield to discuss the Campaign’s school reports for the class of 2021. The podcast explores how the school reports are put together and why marking this year was tougher than 2020. The panel also looked at some of the key trends identified about agency staffing and diversity figures, and billings.

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Only nine weeks ago, creative agency Banda was cracking on with agency work, from the sanctity of their Kyiv-based studio. Sadly, all that has changed when the country was invaded by Russia sparking a brutal and devastating war.

Campaign's Imogen Watson and Arvind Hickman catch up with Banda co-owner Yaroslav Serdiuk and digital director Andrey Pavlov to discuss how their lives have changed, the challenges of running an agency during conflict and the powerful campaigns they have created that have raised spirits and rallied a ‘brave’ nation in its battle against Russia.

Banda is looking for more work to keep their teams busy while Ukraine's economy is largely closed. If you have any projects for the agency to dig into, please email: newbusiness@heybanda.com. To support the effort in Ukraine, please visit standwithukraine.super.site.

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At the end of April Campaign broke the news WPP was planning to merge its Essence and MediaCom agencies. The network will employ a combined 10,000 people across 125 offices around the world and manage $25bn (£19.7bn) in billings. Hear Group M’s global chief talk about the rationale behind the merger. 

This episode is hosted by Campaign media editor Arvind Hickman. He is joined by UK editor in chief Gideon Spanier and UK editor Maisie McCabe. The trio also discuss recent ads from Tena, B&Q and the V&A.

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Advertising Association president and Tesco chief customer officer Alessandra Bellini says the biggest issue facing the industry is a talent crisis. 

In this special episode from Campaign’s Media 360 conference in Brighton, Alessandra explains what is causing a shortage of talent entering the industry and why it urgently needs to be addressed. She also reveals her two other major concerns in a lively discussion with Campaign editor Maisie McCabe.

Media 360 is one of several industry events in the past week. Maisie and Campaign editor in chief Gideon Spanier unpack some of the themes from Creative Equals, PPA Festival and Enders Deloitte conference.

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As the industry grapples with how to bring staff back to the office in a new 'hybrid working' world, Adam&Eve DDB have come up with a policy that asks staff to be in the office four days a week – of their choosing. Group managing director Miranda Hipwell explains the policy and why they believe it makes sense. Wavemaker's new leadership duo Kelley Parker and Katie Lee explain their own (Avengers themed – or maybe not) hybrid working policy, while ISBA's director of agency services Andrew Lowdon steps up to explain how a Pitch Positive Pledge will make a difference to the industry. Campaign's work and inspiration editor Imogen Watson and media editor Arvind Hickman host this jam-packed episode that covers important ground for adland execs and employees – who's your Avenger superhero?

Further reading for this episode

The Pitch Positive Pledge

Julian Douglas on the pledge

Is pitching broken? Campaign explores

Here's what the Four&Flex policy means

Wavemaker's Kelly & Katie

If you like this content, please subscribe, there's plenty more.

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The Campaign for creativity issue of the magazine has landed with deep dives into NFTs in advertising, creativity in conflict and Mother's new chief creative officer Felix Richter. Campaign's UK editor Maisie McCabe is joined by creativity and culture editor Gurjit Degun, work and inspiration editor Imogen Watson and media editor Arvind Hickman to discuss these features and what they expect at this year's Cannes Lions Festival of Creativity.

Extra reading

Campaign's summer issue

Felix Richter: 'I'm very aware I'm a lucky bastard'

Subscribe to Campaign to keep up with the latest news, analysis and features in adland.

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Cannes Lions Festival of Creativity is upon us and the prizes are coming thick and fast. There have also been more reflective moments; Ukraine’s president made an appearance in a special video address on the first day of the event, and there have been acts of protest over climate change. Campaign’s reporter Shauna Lewis and data journalist Jamie Rossouw discuss the key happenings from the festival so far.  On top of all that, Campaign’s features editor Matt Barker takes us through his feature on Andy Warhol, what he learned about the cultural icon and his impact on adland.

Extra reading

Campaign's summer issue

Cannes Lions 2022 live blog

Subscribe to Campaign to keep up with the latest news, analysis and features in adland.

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Gideon Spanier, UK editor in chief of Campaign, is joined by deputy editor Gemma Charles and work & inspiration editor Imogen Watson to compare their experiences of Cannes Lions 2022. They discuss everything from the rain and Greenpeace’s protests to the best UK work and the dominance of purpose-driven work at the advertising festival.

We also to speak to the Campaign Against Living Miserably about their new campaign, ‘The Last Photo’, about suicide prevention. In a joint interview, Simon Gunning, the chief executive of CALM, and Will Grundy, head of planning at Adam & Eve/DDB, explain why “suicidal doesn’t always look suicidal” and the evolution of the charity’s communications.

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This week the Women's Euros football tournament kicks off in the UK with much hype and fanfare. But is this translating to greater investment from brands, what is the opportunity, and how are those backing women's football activating successfully?

Campaign deputy editor Gemma Charles, Pitch Marketing Group founder and CEO Henry Chappell and Copa90 global head of strategy Paolo Nieddu join media editor Arvind Hickman to discuss how sponsors and advertisers are supporting the Women's Euro and some of the campaigns that have shone.

We'll also discuss a Government proposal to ask businesses to divert their marketing and advertising budgets into prices cuts, and why the industry is not impressed.

Check out the ads that we discuss in this episode:

EE's "Not her problem"

Sports Direct’s “Girls Don’t Like Football, WE LOVE IT”

Nike's "Never Settle, Never Done"

Heineken's “The 12th Woman”

Also remember, if you'd like to keep up to date with all of the latest industry news, analysis and features: become a member of Campaign.

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An IPA-commissioned report, Partnering for Growth, released last week set out some of the key principles for agencies and clients that should lead to long-lasting, harmonious relationships.

In this podcast episode, agency leaders discuss the findings, plus the challenges and successes they've experienced in their own careers when working with clients. 

Offering up their pearls of wisdom are VCCP London’s chief executive Andrew Peake, Fold7’s managing director James Joice and Louise Hayward, chief executive of Now, in conversation with Campaign premium content editor Nicola Merrifield.

Subscribe to Campaign to keep up with the latest news, analysis and features in adland.

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The IPA’s latest Bellwether report, which provides valuable insights into marketers’ plans, paints a pretty gloomy future outlook for adland. 

Inflation, the cost of living crisis, the war in Ukraine, supply chain headaches and uncertainty about the UK government have left marketers cautious about future marketing budgets. 

But it’s not all doom and gloom. Media agency ad spend forecasts are upbeat and advertising holding groups are reporting growth rates well above the UK’s GDP. 

To make sense of the Bellwether report and what it means for the advertising industry, Campaign’s UK editor in chief Gideon Spanier and media editor Arvind Hickman are joined by the Institute of Practitioners in Advertising director general Paul Bainsfair and the7stars client planning partner Vicky Crouch-Marlow.

Check out our coverage of the Bellwether report for context.

To keep up to date with everything that is going on in advertising, become a member of Campaign to support this podcast and have full access to our journalism.

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Despite 22% of the UK population being disabled, only 4% of UK TV ads featured disabled people in 2021. Progress is slow, with representation only increasing from 3% of TV ads in the previous year.

Campaign media editor Arvind Hickman is joined by Ade Adepitan, broadcaster and wheelchair basketball player, Steven Lacey, owner of The Outsiders marketing agency and Bobbi Carley, head of media and diversity & inclusion lead at ISBA, to discuss why the representation of disabled people in advertising is still so low.

They are all judges in this year's Channel 4 Diversity in Advertising Award.

Talk ranges from why disability lags behind ethnicity and race when it comes to diversity in ads and why brands might shy away from disability, to lived experiences that highlight the importance and impact of disabled representation in advertising.

The panel also calls out the campaigns that have gotten disability right and what can be learnt from them.

Check out the ads that we discuss in this episode:

Maltesers: “New boyfriend”

Virgin Media: “Vyper”

Channel 4: “Superhumans”

And, don’t forget, become a Campaign member to keep up to date with the latest industry news, analysis and features.

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Campaign's salary survey uncomfortable truths about wages. Is it acceptable the lowest paid adland employee earns £17k, well below what Twitter offered in the 90s? To discuss this, and some of the positives, Campaign UK editor Maise McCabe and work and inspiration editor Imogen Watson are joined by Stu Outhwaite-Noel, the founder of Creature. Stu is an industry expert on wages.

Please read: https://www.campaignlive.co.uk/article/agency-salaries-revealed-paid-enough/1794260

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This week, our editors from the UK, US and Asia sit down together to talk about “Campaign for creativity” – a new campaign from all of the editions of Campaign around the world.

Gideon Spanier, UK editor-in-chief, Alison Weisbrott, US editor, and Robert Sawatzky, editorial director of Haymarket Business Media Asia, discuss the inspiration for the campaign and our shared commitment to champion creativity – at a time when the enemies of creativity are growing stronger.

We also talk about what we learned from working together on a three-part editorial series about profit v purpose, the talent pipeline and the dominance of technology that launched “Campaign for creativity”.

Also see:

A global message from Campaign: We are for creativity

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Campaign UK editor Maisie McCabe and deputy editor Gemma Charles got stuck into a number of topics this week.

Fed-up of the summer juggle? Many parents are so Charles was pleased to hear about Rapp’s attempt to make it easier for parents by trialling a flexible working scheme allowing parents to stop work early to attend to childcare duties and make up the work at a time of their choosing. Her column on the topic is here.

The industry’s hope and fears for the coming “term” were also discussed, leading on from Campaign’s Question of the Week article.

And as Boris Johnson prepares to leave Number 10, his legacy for adland is scrutinised.

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What would adland like to see from new Prime Minister Liz Truss and Culture Secretary Michelle Donelan? Campaign’s premium content editor Nicola Merrifield and media editor Arvind Hickman find out.

One of the issues Truss promised to tackle in her maiden speech as PM is the cost of living crisis. Reach director of market insight and brand strategy Andrew Tenzer led research on what consumers want from advertisers during the crisis. He shares the report's findings and offers advice on whether brands should lean into cost-of-living crisis marketing or avoid it altogether.

Further reading

Agile marketers do have (some) power to help with the cost of living

‘Work with us’ – Industry reacts as Truss appoints former media executive as culture secretary

Download: Cost of living: What mainstream Britain really needs from brands

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It's been a sombre week for many after the passing of the Queen last week. Campaign's creativity and culture editor, Gurjit Degun, work and inspiration editor, Imogen Watson, and reporter, Charlotte Rawlings, discuss brand Britain's uncertain future.

Also in this episode, after 97-years John Lewis has a new tagline: "For all life's moments". The podcast digs into the change in the retailer's marketing and it's latest film: "Stuck on you".

And, up for review this week, Campaign highlights some recent ads, from Made's "Never ordinary" by Wonderhood Studio's and The Woolmark Company's "Wear wool, not fossil fuel" by 20something. 

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Meta's Nick Baughan has recently had his role expanded to director of business partners in the UK and Ireland. He is the main contact for agencies looking to use Facebook and Instagram. 

In this episode, Baughan opens up about how Meta is helping advertisers with the cost of living crisis, the relationship it has with agencies, privacy laws, measurement developments and the latest on the so-called metaverse.

This episode should interest anyone who has an interest in Meta’s platforms Facebook, Instagram and its AI technology, Quest.

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The Campaign Autumn issue is out now in print and online and its features were the main topic of discussion for this week’s podcast.

It was hosted by Campaign deputy editor Gemma Charles, who was joined by the title’s creativity and culture editor Gurjit Degun and Rania Robinson, chief executive and partner, Quiet Storm and the president of Wacl.

They discussed Degun’s feature on the link between creativity and effectiveness and another in-depth piece by features editor Matt Barker about creative education, the demise of the ad school and the creation of a diverse talent pool.

This week Campaign’s media editor Arvind Hickman pulled together a quick turnaround piece on adland’s reaction to the mini-budget with Robinson as one of the contributors. She expanded on her thoughts and explained why the financial event provided “an uncomfortable silver lining”.

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This week's episode looks at why Tesco's TikTok competition to be the voice of its self-checkouts, created by Bartle Bogle Hegarty, has been such a hit.

Campaign reporter Charlotte Rawlings and features editor Matt Barker discuss whether the popularity of TikTok can be matched by other potential rival platforms, and what it takes for brands to tap into Gen Z.

They are also joined by podcast host and Campaign premium content editor Nicola Merrifield to delve into the thorny issue of pay for junior staff in the industry. That's off the back of Campaign's feature tracking the next generation of rising stars – our Faces to Watch, published in the latest edition of the magazine – in which it was revealed only 15% believe they are paid enough. It's a challenge that industry leaders are grappling with as they contemplate whether salary is now the sole factor in recruiting new talent.

Finally, to keep up to date with the latest industry news, analysis and features, become a Campaign member.

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The latest episode asks how agencies and marketers are going to meet the twin challenges of an unseasonal World Cup, beginning on 20 November and ending on 18 December, and a Christmas set to a backdrop of political uncertainty and a growing cost-of-living crisis.

Campaign editor Maisie McCabe and features editor Matt Barker kick around some of the issues raised by media editor Arvind Hickman in his recent piece for the Autumn magazine, Qatar 2022 World Cup: festive football’s big-money gamble.

And Arvind interviews Hermeti Balarin, ECD at Wieden+Kennedy Portland and Lawrence Teherani-Ami, Wieden+Kennedy’s media director, about the upcoming tournament and its various opportunities and challenges. 

Further reading:

https://www.campaignlive.co.uk/article/with-uniqueness-comes-memorability-world-cup-winter-wonderland/1801513

https://www.campaignlive.co.uk/article/lets-learn-lionesses/1801499

https://www.campaignlive.co.uk/article/qatar-2022-top-five-ads-past-world-cups/1801573

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Worldwide, it is estimated that the number of menopausal women will reach 1.1 billion by 2025. Then why does the life-changing hormonal chaos of menopause still so feel so taboo?

Hoping to rectify this, as Tuesday (18 October) marked World Menopause Day, Campaign's work and inspiration editor Imogen Watson talked to industry experts about the need to normalise menopause in the workplace, and how 90% of menopausal women wish brands were more inclusive of menopause.

She was joined by writer and editor Jennifer Small, who recently dug into the $600bn menopause market, alongside Helen Normoyle, co-founder of My Menopause Centre, an online clinic and community empowering women to take control of their menopause, and Kate Harris, regional director of Nabs.

And, up for review this week, Campaign highlights some recent ads, from Bombay Sapphire's "Saw this, made this" by Abbott Mead Vickers BBDO, Resuscitation Council, "The mankini you'd want to save" by Pablo, and Palace x Gucci "Things are looking up".

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Campaign visited the YouTube Festival, its biggest face-to-face presentation for advertisers in three years since before the pandemic, and spoke to Nishma Patel Robb, the senior marketing director of Google UK, and Phil Miles, the managing director of YouTube sales.

“We really do reflect modern, diverse Britain,” she said, citing new YouTube research, called Mirrors and Windows, which found 79% of users “believe YouTube represents a wide range of voices, people and perspectives” and 70% “agree it has content that reflects the diversity of the UK today”.

Miles talked about separate research by Oxford Economics, which found the YouTube creative eco-system contributes more than £1.4bn a year to the UK, and answered questions about getting the balance right about ad load and frequency on the platform.

We also spoke to Adam Shepherd, editor of PodPod, the new editorial title from the makers of Campaign about the craft and business of podcasting, which launched this week, plus we discussed our visit to the IAB podcast upfronts presentation.

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Sir John Hegarty, the former creative chief and co-founder of BBH, sat down with Campaign talk about his new eight-week course, The Business of Creativity, and the power of great creative thinking to drive innovation, particularly in a recession.

In his interview with Gideon Spanier, UK editor-in-chief, and Gurjit Degun, the creativity and culture editor, Hegarty also discuss the biggest recent news stories, including Publicis Groupe's exceptional staff bonuses to cope with the cost of living, and where clients can go wrong on agency pitches.

Plus we also chat about why the ad industry has put promotion ahead of persuasion and his "triangle" test for great work that needs to cover three key points: memorable, motivating and truthful.

Further reading:

John Hegarty: the future of talent is about fluidity

'BBH is like Jack Nicholson – maverick but establishment

For more information on The Business of Creativity course, go to businessofcreativity.com.

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In a Campaign first, this special edition podcast has been recorded in front of a live audience - and it tackles the very live issue of how brands can grow, even in a cost of living crisis.

Recorded in partnership with Wavemaker, at the agency’s Sea Containers London office, brand marketers from Henkel and Trainline, along with Wavemaker’s UK planning and global ecommerce gurus discuss the best strategies for brands to sustain meaningful growth while still having a positive impact on the world. 

Campaign editor-in-chief Gideon Spanier is joined by Carolina Cordero Mcnamara, marketing director, beauty, and head of media & sustainability at Henkel UK & Ireland; Jo McClintock, VP of brand at Trainline; Elliott Millard, head of planning at Wavemaker UK and Mudit Jaju, Wavemaker’s global head of eCommerce. And Kathryn Saxon, Wavemaker UK’s head of audience science, talks about the key takeaways from the agency’s research.

To find out more about the podcast recording and download Wavemaker’s cost of living research report, please visit here. 

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Following Elon Musk’s Twitter takeover, Campaign’s media editor Arvind Hickman and media reporter Shauna Lewis discuss the mood at Twitter UK right now and the more recent announcements from Meta.

Chief executive of OMD UK, Laura Fenton, and Damon Reeve, chief executive of The Ozone Project, also joined this week. OMD UK won Agency of the Year at Campaign’s Media Week Awards and The Ozone Project won both Sales Team and Media Brand of the Year. The pair discussed how they were awarded the top spot in their respective categories and what other work stood out for them on the night.

Further reading: 

Advertisers hit pause ahead of Twitter staff cuts

Twitter’s international marketing lead among planned layoffs

Media Week Awards 2022: winners revealed

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Christmas ads have been dropping faster than santa's gift deliveries so in this week's podcast Campaign has talked to two creative powerhouses to find out what they thought of some of the biggest campaigns.

In the first of two special episodes on Christmas ads, Havas London's chief creative officer Vicki Maguire and Bartle Bogle Hegarty's chief creative officer Alex Grieve offer up their views, while also explaining how they pulled together their own festive spots, for Asda and Tesco.

They are joined by Campaign's creativity and culture editor Gurjit Degan and premium content editor Nicola Merrifield to talk about ads from John Lewis, Aldi, Boots, Sainsbury's and O2.

Further reading: 

Asda calls on Buddy the Elf to spread Christmas cheer

Tesco is on a mission to spread joy this Christmas

John Lewis uses 2022 Christmas ad to ignite conversations about children in care

Aldi Christmas ad parodies Home Alone as Kevin the Carrot gets left behind

Boots continues to spread ‘joy’ while offering ‘most affordable’ Christmas ever

Pudding is the problem in Sainsbury’s latest Christmas spot

O2 highlights data poverty in Christmas ad featuring a snowgran

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The complaints from skin cancer patients around a scene where two farmers appear to be comparing sun tan lines in Waitrose & Partners' Christmas ad are likely to make many clients "risk averse".

That's according to Emma de la Fosse, chief creative officer at Digitas UK, who was speaking on The Campaign Podcast. She said: "This kind of thing terrifies clients and it's really difficult to sell brave work to clients and to get clients to run it. Something like this will just make clients risk averse."

De la Fosse added that she is not making these comments lightly as she herself has suffered from cancer.

Waitrose has since apologised for the scene and is now airing a new version of the work which no longer includes the scene that has caused offence.

Martin Beverley, chief strategy officer at Adam & Eve/DDB (the agency behind the ad "It's beginning to look a lot like Christmas"), added: "It was intended to be light-hearted and true to life but we've very much listened to the feedback that we had and we very quickly re-edited the ad to amend that scene and it's back on air without that scene."

Also on the podcast, Campaign Big Awards co-chair of judges Shelley Smoler, chief creative officer at Droga5 London, explained that the industry is at the "pinnacle of purposeful work". She added: "The heavy presence of it suggests that maybe we are reaching the end of an era. Of course it's important that we do good in the world but in terms of a creative trend there's definitely room for something new and it feels like it's coming."

In part two of a review of Christmas work, the three guests critiqued Amazon "Joy is made" by Lucky Generals, Lego Group "Build a playful holiday" by The Lego Agency, McDonald's "The list" by Leo Burnett and Argos "Avalanche" by The & Partnership.

The podcast was hosted by Gurjit Degun, creativity and culture editor at Campaign.

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Hitachi and agency Mamapool join this week's podcast to discuss their award wins from last month's inaugural Campaign Ad Net Zero Awards, plus how brands can run effective campaigns without being called out for greenwashing.

Hans Daems, a COP26 director and group public affairs officer for Hitachi, and Tom Pinsent, co-founder of Mamapöol, also explain how they made their virtually zero-carbon ad, "Racing to zero".

The podcast is hosted by Campaign's media editor Arvind Hickman, who is joined by premium content editor Nicola Merrifield.

Further reading: 

https://www.campaignlive.co.uk/article/campaign-ad-net-zero-winners-2022-green-production/1805247

https://www.campaignlive.co.uk/article/campaign-ad-net-zero-awards-2022-winners-revealed/1804648

https://www.campaignlive.co.uk/article/sustainability-pythons-squeeze-demands-different-advertising-%E2%80%93-fear/1806656

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Campaign's award-winning art director Chris Barker makes a rare appearance on this week's podcast to talk about the latest issue of the magazine, including the Christmas vs World Cup penalty shootout cover story, pitting festive ads against football-related campaigns.

There's also plenty of chat about this year's Lists rounding up the best industry talent and creative work and campaigns (which you can now view online, including our Top 10 brands of 2022), our review of the year and a look ahead to what 2023 may bring, with Chris explaining why psychic Hoovers, goats, owls and cats all make an appearance throughout the pages.

As part of that Year Ahead section (which will appear online next month), Maisie looks at a round-table discussion between four advertising executives, while Matt talks about his piece looking at accelerating trend cycles (again available online next month) and gets rather misty-eyed about 80s youth cults.

Click here to read the latest issue of Campaign.

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In our final Campaign podcast of the year, we look at six trends the industry should be aware of in 2023.

These include tapping into ‘newstalgia’, AVOD eating SVOD; social algorithms giving users what they don’t know they want; a ‘perma-crisis’ and how humans adapt; and what’s next for loyalty.

To discuss these trends, Campaign media editor Arvind Hickman is joined by Wavemaker UK chief strategy officer Verra Budimlija, Dentsu global head of media futures Dan Calladine, and Accenture Song innovation and thought leadership lead Katie Burke.

These trends are based on the following reports:

Wavemaker Growth Trends 

Dentsu Media Trends

Accenture Song Life Trends

Further reading: Dentsu downgrades UK ad spend

The Campaign Podcast will take a short break over Christmas and return in January.

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Campaign held its “Breakfast Briefing for the Year Ahead” event last week in London, the first time it’s been in-person since 2020.

The topics arising from the gathering, which was held in partnership with Merkle, and the title’s “Year Ahead” coverage in print and online form the basis of this week’s podcast. 

Staff morale, the role of the chief marketing officer and adland’s lack of swagger were among the issues discussed by the host, Campaign’s creativity and culture editor Gurjit Degun, who was joined by UK editor Maisie McCabe and deputy editor Gemma Charles.

The trio went on to review British Airways Holidays and Cadbury Dairy Milk campaigns created by Uncommon Creative Studio and VCCP, respectively. 

Campaign’s Pick of the Week, a Saatchi & Saatchi London tactical ad riffing on prime minister Rishi Sunak’s plan to make all students in England study maths up to the age of 18, was also scrutinised.

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PHD’s global chief executive Philippa Brown and chief strategy officer Mark Holden join the Campaign podcast to discuss what is on client’s minds – including in-housing and operating models – and whether pitching practices are improving.

The pair also discuss which media services will be winners and losers this year, and their outlook on the recession and how the industry will fare.

Campaign reporter Shauna Lewis questions how a contentious Sainsbury’s clothing ad that ignored women’s safety could pass muster.

Also, PwC media lead Sam Tomlinson and ISBA media director Steve Chester discuss a landmark study that sheds light on whether transparency has improved in the programmatic supply chain.

Further reading

PwC/ISBA study: ‘Unknown delta’ discovered as programmatic supply chain transparency improves

PHD CEOs describe the lessons of 2022 and the marketing needs of 2023

Sainsbury's pulls clothing ad after complaints around women's safety

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The UK government has tabled legislation that threatens social media executives with jail terms if they intentionally fail to protect children on their platforms. 

Campaign deputy editor Gemma Charles and media editor Arvind Hickman share views from social media insiders to see whether these laws would be enforceable or even effective.

Bupa’s chief brand and corporate affairs director Zoe Vafadari and AMV BBDO chief executive BBDO Sam Hawkey join to explain how they reduced carbon emissions by 95% in Bupa’s “Healthy People, Health Planet” campaign. Good Loop founder Amy WIlliams also joins the panel to discuss carbon in digital advertising, greenwashing and carbon offsetting. 

Finally, Gemma and Arvind share their favourite ad jingles following a plead by an advertiser leader for jingles to make a comeback.

This podcast references the following work:

Online safety: Is threatening prison the best way to get tech companies to protect children?

Sustainable ads: Bupa's 'Healthy People, Healthy Planet' campaign

Jingles in advertising: Get the nation singing (jingles), again

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Sue Unerman, chief transformation officer at EssenceMediacomX, and Brian Yamada, chief innovation officer at VMLY&R, join the Campaign podcast to discuss the latest artificial intelligence breakthroughs, and how adland is captitalising on the growing trend.

In addition, Campaign creativity and culture editor Gurjit Degun and reporter Charlotte Rawlings discuss the UK government’s decision to resist legal changes that could protect the rights of people experiencing menopause and what people in adland can do about it.

The podcast also breaks down a recent VCCP study, which identified six barriers to young people from diverse backgrounds applying to work in the industry. 

Lastly, Campaign discusses campaigns that have stood out recently: Sony PlayStation "#LiveFromPS5" by Adam & Eve DDB; Royal Foundation Centre for Early Childhood "Shaping us" by Wonderhood Studios; and Ford “Go break it in” by Abbott Mead Vickers BBDO.

Further reading:

Adland inaccessible to young, diverse talent, VCCP study finds

I'm furious the government rejected menopause law changes

Ford "Go break it in" by Abbott Mead Vickers BBDO

Sony entices new players after PS5 restock with global #LiveFromPS5 campaign

Princess of Wales launches short film to spotlight childhood development

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John Lewis has split up with its long-serving advertising agency Adam & Eve/DDB after the retailer called for a creative review. Campaign editor in chief Gideon Spanier discusses the move with media editor Arvind Hickman,.

Agency pay has been a hot topic for adland with a recent study by the Advertising Association (AA) suggesting agency pay had declined in real terms in recent years despite increases in ad spend. The AA's talent and inclusion lead Sharon Lloyd Barnes discusses the research findings with Campaign's premium content editor Nicola Merrifield.

Also, EssenceMediacom's global CEO Nick Lawson talks about the merger of Essence and Mediacom and what it means in the UK where the agency will operate as two separate entities to avoid client conflicts.

Running order

1 min - Agency pay

27:12 - Adam & Eve/DDB splits up with John Lewis

33.50 - EssenceMediacom’s Nick Lawson

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The biggest event in the US advertising calendar, the 57th annual Super Bowl took place on Sunday 12 February with the Kansas City Chiefs beating the Philadelphia Eagles to become NFL champions. Campaign's creativity and culture editor Gurjit Degun quizzed Shaun McIlrath, global chief creative officer at Iris Worldwide, Shelley Smoler, chief creative officer at Droga5 London, and Franki Goodwin, chief creative officer at Saatchi & Saatchi London, about what they thought of the ads.

Super Bowl ads reviewed:

• M&M's "They're back for good" by BBDO New York
• Michelob Ultra "New Members Day" by Wieden and Kennedy
• Uber “One Hit” by Special Group
• Bud Light “Hold” by Anomaly
• Pepsi “Great Acting or Great Taste?” by VaynerMedia
• Doritos “Jack's New Angle” by Goodby Silverstein & Partners

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Sehrig Uryn McCann Kyiv’s CEO and Bickerstaff creative group head Serhiy Artemenko join the Campaign Podcast to discuss how Ukrainian creativity has flourished as the country fights to keep the economy going.

In other news, BBH London ECD Helen Rhodes and New Commercial Arts CCO Ian Heartfield tuned in to discuss some recent creative work, including Pringles "Wonderfully different" by Grey London; Burberry "Creative expression" (in-house); and Klarna "That's Smoooth" (in-house).

And, Campaign reporter Charlotte Rawlings joined to unpack Camilla Kemp's decision to leave her CEO role at M&C Saatchi London and whether "walking away" from repitching will become the norm in adland.

Further reading:

Art Armour initiative

Camilla Kemp exits M&C Saatchi London

What I learned from leaning out

Will more agencies walk away from repitches?

Pringles changes up the recipe with 'wonderfully different' ad

Burberry goes back to British roots after wiping slate clean

'That's smoooth': Paris Hilton stars in Y2K-inspired Klarna campaign

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Sir Martin Sorrell joins the Campaign podcast to talk about what the economic downturn means for the media and TV. He believes British broadcasters could struggle against global streamers like Netflix & Disney-plus, which have recently begun selling advertising in the UK.

The S4 Capital and WPP founder believes British TV broadcasters could be future acquisition targets of large tech and media giants from the US. He also shares his thoughts on the impact of AI could have on advertising agencies and holding groups.

Campaign reporter Charlotte Rawlings joins media editor Arvind Hickman to discuss the IPA Agency Census, which shows some improvements to diversity in creative and media agencies.

The Campaign podcast is urging listeners to send in questions about the industry that they would like answered for a new segment, Media Mailbox, that is launching this month. An industry leader will discuss a selection of these questions with the Campaign podcast team.

Email questions labelled, ‘Media Mailbox’, to: campaign@haymarket.com

Further reading

IPA Agency Census: gender pay gap closes, ethnicity gap stalls

IPA Agency Census: diversity on the march as industry workforce breaks record

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How do the latest developments from Tesco Media & Insight Platform, powered by dunnhumby, push the channel forward and how are they helping connect above-the-line campaigns to the in-store experience?

As we head into a year of tightened consumer spending and overall uncertainty, marketers are looking for ways to manage risk while also delivering customer value and powering brand growth.

Could retail media be part of the solution?

Tesco has been partnering with brands on retail media for more than a decade and is set to expand its product portfolio extensively this year with new product and partnership opportunities that can better support brands to connect with their customers no matter where they are in their journey from sofa to store.

Brand marketing teams and agencies are increasingly recognising the opportunities offered by retail media, and how they can take advantage of Tesco Media & Insight Platform's customer-first approach.

#PartnerContent

Campaign’s commercial editor Suzanne Bidlake is joined by Uche Ofili, head of media agency at Dunnhumby and Kiessé Lamour, global head of media, commerce at Wunderman Thompson to discuss what tangible difference this is making and why retail media - plus powerful first-party customer data - should be on the shopping list for marketers and agencies looking to build brand awareness, facilitate more relevant conversations and drive sales in 2023.

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Leo Burnett's global and UK chief creative officer Chaka Sobhani and creative director Gareth Butters join Campaign's creativity and culture editor Gurjit Degun to talk about how they came up with the McDonald's "Raise your arches" ad.

Lynsey Atkin, executive creative director at 4Creative, joins Sobhani and Butters to review some of the latest work:

Paddy Power "Cheltenham 2023" by Bartle Bogle Hegarty London

Asda "Romaine calm" by Havas London

Nando's "This must be the place" by New Commercial Arts

HSBC "F word" by Wunderman Thompson

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We report from this week's Campaign Gaming Summit where we heard about how more brands are rushing to embrace gaming and the rise of so-called “grey gamers” — part of a wider “demographic disruption” in marketing as the population is getting older.

Coral Cripps, technology and gaming editor, and Shauna Lewis, reporter, join Gideon Spanier, UK editor-in-chief, to talk about their highlights from the summit, plus they discuss whether working from home chips away at creativity — a hot topic exactly three years after the first Covid lockdown began in March 2020.

Further reading:

Does WFH chip away at people’s creativity?: part two – junior adlanders

Does WFH chip away at people’s creativity?: part one – senior adlanders

Campaign Gaming Summit: Advertisers are ignoring 'older' gamers at their peril

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It was an eventful day at The Brewery last Thursday (16 March), as Campaign’s Female Frontier Awards and Agency of the Year Awards returned for 2023.

Digital Cinema Media’s Karen Stacey took home CEO of the year at the Female Frontiers Awards, while Publicis Groupe shop Leo Burnett picked up the prized Creative Agency of the Year accolade.

Leo Burnett’s chief executive Charlie Rudd joins Stacey to discuss their recent accolades, creating populist work, and the future of cinema advertising. 

Later in the podcast, Dan Fisher, global executive creative director, Unilever and special projects at Ogilvy, and Noel Hamilton, executive creative director at Neverland dial in to review some recent work: Apple “Quiet the noise” by TBWA\Media Arts Lab; Coca-Cola “Masterpiece” by Blitzwork; Amazon Prime “Tache” by Wieden & Kennedy London; and Guinness “Make it a St Patrick’s Day to remember” by Abbott Mead Vickers BBDO.

Gurjit Degun, Campaign's creativity and culture editor, discusses the John Lewis Partnership shortlist and Bartle Bogle Hegarty’s “frightening” Tesco ad, which has received 58 Advertising Standards Authority complaints. 

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Hear Campaign's UK editor Maisie McCabe, premium content editor Nicola Merrifield and creativity and culture editor Gurjit Degun discuss the School Reports 2023.

Each year Campaign thoroughly assesses the performance of the top 100 agencies in the UK. The resulting report gives a snapshot of the UK advertising industry. 

More on this subject:

https://www.campaignlive.co.uk/article/school-reports-z/1815409

https://www.campaignlive.co.uk/article/school-reports-2023-poor-diversity-its-price/1817619

https://www.campaignlive.co.uk/article/creative-agencies-evolve-stay-significant/1817653

https://www.campaignlive.co.uk/article/gave-school-reports-comic-twist/1817670

https://www.campaignlive.co.uk/article/so-think-agency-scored-9/1713652

https://www.instagram.com/acreativesaga/?hl=en 

https://twitter.com/TheRichTea74

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Winners from the Campaign Experience Awards 2023 – Jeavon Smith, chief creative officer at Amplify, Will Mould, managing director at XYZ and Ollie Jones, co-founder and creative director at Swamp Motel – talk about their winning work, how they came out on top after the challenges of Covid and what the future holds for the industry.

Then Smith is joined by Regan Warner, executive creative director at McCann London, to review some of the latest ads: Vanish "Me, my autism & I" by Havas London, British Airways "Cityflyer" by Uncommon Creative Studio and Icelandair "Easy to stop, hard to leave" by Pablo.

Imogen Watson, work and inspiration editor, also discusses the closure of Gal-Dem and John Lewis' court case win.

Further reading:

Campaign Experience Awards winners

Interview with Liv Little, founder of Gal-Dem

Can you really own any idea?

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What are clients looking for from agency partners during an economic downturn and has the Pitch Positive Pledge made a difference?

There has been a notable shift in why clients run pitches in this economic downturn versus what happened in the wake of the global financial crisis. 

ID Comms Advisory chief executive David Indo and Publicis Media chief business development officer Nagmeh Taheri join Campaign media editor Arvind Hickman to discuss how pitching has evolved, what clients are looking for, the role of procurement and whether the Pitch Positive Pledge has had an impact nearly a year since it was launched.

Campaign's Shauna Lewis also joins to discuss the fallout from political attack ads by the Labour Party that imply Prime Minister Rishi Sunak is soft on child sexual abuse cases.

Further reading:

Labour attack ads: Keir Starmer’s focus on negativity shows ‘gloves are off’

Let's hope the pitch frenzy leads to some energised client-agency relationships

Is a pitching frenzy back after last year’s slump?

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Trevor Robinson, OBE, executive creative director at Quiet Storm and Now's outgoing chief creative officer Ben da Costa join the Campaign podcast to critique some recent creative work.

The two discuss the look of EA Sports FC, the first interactive football game to appear without the Fifa branding after it ended its 30-year deal with the organisation.

Also up for discussion, Robinson and Da Costa contemplate Ikea's recent ad "Show off your savvy" by Mother London and Nurofen's "Seen my pain" by McCann London.

Da Costa tunes in after he announced his departure from Now earlier this week. He will leave the agency in May and plans on freelancing until the “perfect” opportunity comes his way.

Campaign's Charlotte Rawlings joins the podcast to chat about the enduring power of street art, in a world currently transfixed by artificial intelligence, the metaverse and augmented reality.

Also up for discussion, TSB recently introduced a new mascot in the form of a pink elephant, voiced by actress Daisy May Cooper. The Campaign podcast considers why brand characters can be hugely beneficial to brands.

Further reading:

'Art is controversial': the power of street art in the digital age

EA Sports FC plays with triangles for post-Fifa rebrand

Now CCO Ben da Costa departs

Ikea celebrates highs of saving money in new ad campaign

Daisy May Cooper voices elephant mascot in TSB campaign

Nurofen packaging reflects everyday dismissals women in pain receive

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Campaign features editor Matt Barker is joined in the podcast studio by reporter Shauna Lewis and tech editor Coral Cripps to chat through a couple of news stories that have caught their eye this week.

The trio discuss British Vogue's editor-in-chief Edward Enninful's comments about adverts and inclusivity and the launch of the Lexus "Crack the case" campaign, an online gaming experiece created with The & Parternship and creative studio Coffee & TV.

Elsewhere, UK editor Maisie McCabe chats with some of the big winners from last week's Campaign Media Awards.

Zenith chief executive officer Natalie Cummins and managing director Jon Stevens talk about the agency's impressive six-gong haul, including Agency Team of the Year,

They're joined by EssenceMediacom’s creative futures lead Holly Carters, following the agency’s four awards for its work with eBay and ITV’s Love Island, including the Grand Prix for Campaign of the Year.

Further reading:

Campaign Media Awards: winners revealed

Editor-in-chief of British Vogue has 'turned down ads' over inclusivity

Lexus online game offers chance to win ‘hoverboard’ NFT

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As increasing numbers of brands tap into Ramadan, this Campaign Podcast explores how to get it right.

Shelina Janmohammed, vice president of Islamic marketing at Ogilvy, Dan Coleman, head of strategy at Starcom and Omar El-Gammal, strategy director at Mother London, joined to discuss, widening the discussion to explore how brands can be authentic when using cultural references.

Later in the podcast, Sue Higgs, executive creative director of Dentsu Creative and Paul Jordan, TBWA\London's new ECD dialled in to review some recent ads: Marmite "Baby scan" by Adam & Eve/DDB, BBC "Eurovision 2023" by BBC Creative, Butterkist "Microwave" by St Luke's, Pets at Home "We're all for pets" by Nomad and The & Partnership.

Campaign's Charlotte Rawlings also joined to discuss Rattling Stick's new production arm for challenging budgets, and what this means for the production sector. Also up for discussion is Spike Lee's honorary creative maker of the year award at Cannes Lions.

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The guests on this week's Campaign Podcast are VMLY&R's chief creative officer, Laurent Simon, and Nicholas Hulley, joint-chief creative officer at Abbott Mead Vickers BBDO, who share their opinion on some recent work.

The two consider Aldi and McCann Manchester's cheeky caterpillar cake ad which went viral on TikTok after it poked fun at the copyright dispute between the supermarket and Marks & Spencer over the design of the former's caterpillar cake.

Also up for review, Simon and Hulley consider Harry's "Feel good, fella" by The Or and KitKat's "Have a..." by Wunderman Thompson UK.

Campaign's Shauna Lewis then talks about the best brand responses to the Coronation of King Charles III.

The conversation also takes an analysis from Campaign's Best Places to Work 2023, which details how companies won a place on the list.

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Rosie Hanley, head of brand and marketing at John Lewis & Partners, and Richard Huntington, chairman and chief strategy officer at Saatchi & Saatchi London, reveal the detail behind the retailer's pitch process and what's next for its marketing. The brand previously worked with Adam & Eve/DDB.

Jonny Parker and Chris Birch, executive creative directors at VCCP London, review some of the latest ads: Slim Fast “Ooomph for your boomph” by Mother London; ITV "No silence please" by Uncommon Creative Studio; Tommy's "Let's bring them home" by VMLY&R; and BBC "Eurovision effect" by BBC Creative.

Gurjit Degun, Campaign's creativity and culture editor, and Charlotte Rawlings, Campaign's reporter, discuss Brand Experience 360 and parental leave.

Further reading:

'Energy and fizz': how Saatchi & Saatchi London won John Lewis Partnership

John Lewis Partnership picks Saatchi & Saatchi London for ad account

Why quitting my job after maternity leave was the right decision

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Brands, agencies and media industry leaders gathered together in Brighton on 17 and 18 May at Campaign's Media360 event to explore some of the most pressing issues facing adland.

This week's podcast delves into some of the key presentations and panel discussions from the event – on topics ranging from brand vs performance to diversity of talent.

To guide you through all that went on, this episode features Campaign's reporter Shauna Lewis, technology and gaming editor Coral Cripps, and UK editor-in-chief Gideon Spanier alongside host and premium content editor Nicola Merrifield.

To read more about some of the panels discussed, click on the links below.

Further reading:

My Media360 highlights: Feeling good that we can fix media’s ‘broken bits’ in next decade

How the cost-of-living crisis informed Asda's Elf Christmas ad

Don’t go in-house just to save cost, PepsiCo marketer says

Rightmove CMO on identifying audience segments in a changing world

Cost-of-living crisis drives more viewers to ad-supported TV

Bauer's George Butler wins Campaign’s annual Media360 challenge

Adland should scrap CVs and salary questions to attract diverse talent

NatWest CMO criticises broadcaster scepticism of ISBA’S Origin

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Amazon provides a large opportunity for advertisers to engage with customers across 180 countries. Find out how Amazon can help make your brand more compelling and assist with your business grow.

In this special podcast, we learn lessons from Amazon partners’ award-winning work who triumphed in the Amazon Ads Partner Awards and hear about the innovations and opportunities that exist for advertisers across Amazon.

Featuring: Jean-Luc Nahon, Director of Consumer Advertising Experience at Amazon Ads, Holly Dewsbury, head of UK for the WPP business at Amazon Ads and Dave Katz, Tech Advocate for Advertising API at Amazon.

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Campaign's features editor Matt Barker is joined by creativity and culture editor Gurjit Degun for this week's podcast.

The pair kick things off with a discussion of Unilever's recent call for production crews to be more inclusive when it comes to members of the disability community.

They then look at Caroline Pay joining Dentsu Creative as chief creative officer and what she can expect to be taking on in her now role, as the final piece in the agency's creative team.

Matt interviews the six founding members of New Commerical Arts (along with relative newby Hannah White, managing director) to mark the agency's third anniversary. The team look back on the earliest days, famously under lockdown, reflect on some recent big-name successes and look forward to the next three years.

Further reading:

Unilever calls for production crews to be more inclusive of disability community

Dentsu Creative hires Caroline Pay as chief creative officer

School Reports 2023: New Commercial Arts

Nationwide unveils debut work by New Commercial Arts

Sainsbury's picks New Commercial Arts for ad account

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The Cannes Lions International Festival of Creativity takes place between 19 and 23 June. Richard Brim, global chief creative officer at Adam & Eve/DDB, Larissa Vince, chief executive of TBWA\London and David Wigglesworth, executive creative director at Grey London, share their thoughts on what to expect from this year's event.

The trio also discuss the latest work: Rekorderlig "Be a little fruktig" by Havas London, Cadbury with "Speakerphone" by VCCP London and Branston "Bring out the Branston" by Wonderhood Studios.

Charlotte Rawlings, reporter at Campaign, and Gurjit Degun, creativity and culture editor at Campaign, also discuss the Cannes Lions shortlisted entries for the Titanium, Glass and Innovation categories, as well as brands bringing back slogans.

Further reading:

Cannes Lions reveals shortlists for Titanium, Glass and Innovation categories

Cannes Lions performance spotlight: UK is second most successful country since 2018 (The Knowledge)

Cannes Lions: Which agencies are the big winners since 2018? (The Knowledge)

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Campaign's UK editor Maisie McCabe, features editor Matt Barker and creativity and culture editor Gurjit Degun discuss the latest issue of the magazine.

They talk about features including inspirational destinations, profiles on ECDs and directors, thoughts from holding company bosses and how young creatives tackled a brief without the use of tech.

The latest issue of Campaign is out now.

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Alison Weissbrot, editor of Campaign US, Maisie McCabe, UK editor of Campaign, and Robert Sawatzky, editorial director of Haymarket Business Media Asia, representing Campaign Asia, join Gideon Spanier, UK editor-in-chief of Campaign, to discuss why Cannes Lions matters and make their predictions for the 2023 festival.

We also speak to Simon Cook, chief executive of Cannes Lions, about a 6% annual increase in award entries and how some categories are performing from the new Creative Gaming Lions to the resurgent Outdoor Lions.

We are hosting the daily podcast running all this week – with a different mix of Campaign editors and journalists who are on the ground in Cannes talking each day.

Each show will follow a similar format as we are going to record each episode at the end of the day. We will tell you about who’s won all of the top Lions awards – the Grands Prix – and we will report all the big news of the day from the talks and sessions at the Palais. Plus we’ll tell you about the best parties and juicy gossip.

Look out for the Cannes evening bulletin email at about 10pm French time every evening and make sure you follow the Campaign podcast wherever you listen to your podcasts.

Cannes Lions 2023 live blog: all the award winners and festival news

Here’s how to ensure you’re not sexually harassing someone in Cannes

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Gurjit Degun, creativity and culture editor of Campaign in the UK, Raahil Chopra, editor of Campaign India, Maisie McCabe, UK editor of Campaign, and Robert Sawatzky, editorial director of Haymarket Business Media Asia, representing Campaign Asia, join Gideon Spanier, UK editor-in-chief of Campaign, to discuss the first night of awards.

The Grand Prix Lions wins included British Airways and Uncommon Creative Studio in outdoor for the UK and telecoms company Skinny and Colenso BBDO, Auckland for radio and audio – one of two wins for New Zealand. Publicis Groupe won for Working With Cancer in Health for Good, plus the big theme at many of the talks and sessions has been AI.

We are hosting the daily podcast all this week – with a different mix of Campaign editors and journalists who are on the ground in Cannes talking each day.

Look out for the Cannes evening bulletin email at about 10pm French time every evening and make sure you follow the Campaign podcast wherever you listen to your podcasts.

More:

BA and Uncommon bag Outdoor Grand Prix at Cannes Lions 2023

Adam & Eve/DDB leads UK push in Cannes Monday shortlists

Cannes Lions 2023 live blog: all the award winners and festival news

Cannes daily global podcast episode 1: Festival predictions and 6% rise in entries

Ogilvy London and Adam & Eve/DDB dominate UK’s Sunday Cannes shortlists

Here’s how to ensure you’re not sexually harassing someone in Cannes

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Imogen Watson, work and inspiration editor of Campaign UK, Alison Weissbrot editor of Campaign US, and Robert Sawatzky, editorial director of Haymarket Business Media in Asia, representing Campaign Asia, join Gideon Spanier, UK editor-in-chief of Campaign, to report on the award wins from the second night of Cannes Lions.

Nike and AKQA won the Grand Prix for digital craft for “Never Done Evolving” for their 50th anniversary campaign featuring Serena Williams and Kendrick Lamar‘s short film We Cry Together won the Grand Prix for film craft.

There was also a double win for Clash of Clans and Wieden+Kennedy, Portland in the main Entertainment and new Entertainment Gaming Lion categories, plus Apple and UK recording artist Michael Kiwanuka’s short films jointly won the Entertainment Lions for Music Grand Prix.

Beyond the awards, the return of humour after the pandemic, and perhaps as a reaction against the recent focus on brand purpose, has also been a hot topic in the sessions at the Palais with comedians from Kevin Hart to the cast of Saturday Night Live.

We are hosting the daily podcast all this week – with a different mix of Campaign editors and journalists who are on the ground in Cannes talking each day.

Look out for the Cannes evening bulletin email at about 10pm French time every evening and make sure you follow the Campaign podcast wherever you listen to your podcasts.

More:

BA and Uncommon bag Outdoor Grand Prix at Cannes Lions 2023

Adam & Eve/DDB leads UK push in Cannes Monday shortlists

Cannes Lions 2023 live blog: all the award winners and festival news

Cannes daily global podcast episode 2: BA wins big and NZ does the double

Cannes daily global podcast episode 1: Festival predictions and 6% rise in entries

Here’s how to ensure you’re not sexually harassing someone in Cannes

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Nicola Merrifield, premium content editor of Campaign UK, Alison Weissbrot editor of Campaign US, and Raahil Chopra, editor of Campaign India, join Gideon Spanier, UK editor-in-chief of Campaign, to report on the award wins from the third night of Cannes Lions.

Dove and Ogilvy London, David Madrid and Mindshare won the Media Lions Grand Prix for its “#turnyourback” campaign and there were two wins for independent agency network Gut.

Stella Artois and Gut Buenos Aries won for The Artois Probability in Creative Data and DoorDash and Gut Los Angeles won the PR Lion for Self Love Bouquet.

Plus the big theme of the day has been inclusion from Unilever’s presentations on representation to IPG’s Inclusion Breakfast.

We are hosting the daily podcast all this week – with a different mix of Campaign editors and journalists who are on the ground in Cannes talking each day.

Look out for the Cannes evening bulletin email at about 10pm French time every evening and make sure you follow the Campaign podcast wherever you listen to your podcasts.

More:

Cannes Lions: see all the Grand Prix winners

BA and Uncommon bag Outdoor Grand Prix at Cannes Lions 2023

Adam & Eve/DDB leads UK push in Cannes Monday shortlists

Cannes Lions 2023 live blog: all the award winners and festival news

Cannes daily global podcast episode 2: BA wins big and NZ does the double

Cannes daily global podcast episode 1: Festival predictions and 6% rise in entries

Ogilvy London and Adam & Eve/DDB dominate UK’s Sunday Cannes shortlists

Here’s how to ensure you’re not sexually harassing someone in Cannes

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Campaign US editor, Alison Weissbrot, speaks to Havas to discuss how the Creative Network is building its reputation as a force for driving meaningful change, and amplifying its health and wellness equity to deliver more relevant connections for its clients.

For expert insight from Donna Murphy Global CEO — Havas Health & You and Havas Creative Network; Mark Sinnock, Global Chief Strategy, Data & Innovation Officer, Havas Creative Network; Eric Weisberg, Global Chief Creative Officer — Havas Health & You; Andre Gray, Chief Creative Officer — ANNEX88.

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Maisie McCabe, UK editor of Campaign, and Robert Sawatzky, editorial director of Haymarket Business Media, representing Campaign Asia, join Gideon Spanier, UK editor-in-chief of Campaign, to discuss the awards from the fourth night of Cannes Lions.

There were two big football-themed wins: Apple and EA Sports’ Fifa 23 x Ted Lasso won the Grand Prix for brand experience & activation and Pedidos and Gut Buenos Aires won the Grand Prix in mobile for World Cup Delivery.

Plus we have the lowdown on the Saatchi & Saatchi New Creators showcase and an on-the-spot report from the Campaign party at Carlton Beach.

The next episode in our series of Campaign Cannes global podcasts will be next week when we will report on the fifth and final evening of the awards and have a round-up of the whole Lions festival.

More:

Cannes Lions: see all the Grand Prix winners

BA and Uncommon bag Outdoor Grand Prix at Cannes Lions 2023

Adam & Eve/DDB leads UK push in Cannes Monday shortlists

Cannes Lions 2023 live blog: all the award winners and festival news

Cannes daily global podcast episode 2: BA wins big and NZ does the double

Cannes daily global podcast episode 1: Festival predictions and 6% rise in entries

Ogilvy London and Adam & Eve/DDB dominate UK’s Sunday Cannes shortlists

Here’s how to ensure you’re not sexually harassing someone in Cannes

Hosted on Acast. See acast.com/privacy for more information.

We look back on the highlights of Cannes Lions 2023 with our top editors who attended the global festival: Maisie McCabe, UK editor of Campaign, Gideon Spanier, UK editor-in-chief of Campaign, Robert Sawatzky, editorial director of Haymarket Business Media Asia, representing Campaign Asia, Alison Weissbrot, editor of Campaign US, and Raahil Chopra, editor of Campaign India.

We discuss the work that won the top Lions, including The Artois Probability by GUT Buenos Aires for Stella Artois, whether the awards juries made good choices, and what this year's Cannes tells us about the state of the industry.

Plus we talk exclusively to Anselmo Ramos, co-founder and creative chair of GUT, which won agency of the year, independent agency of the year and independent network of the year — as well as three Grands Prix.

Ramos explains why this bunch of “passionate Latinos” dreamed big when they set out in 2019 to become agency of the year at Cannes “by 2023” and it's a case of “when, not if” they open an office in London.

Campaign hosted the daily podcast during the five-day festival – with a different mix of editors and journalists who were on the ground in Cannes talking each day.

Find the rest of the episodes here or where you get your podcasts.

More:

Cannes Lions 2023: see all the Grand Prix winners

Dove claims Media Grand Prix with ‘Turn your back’

BA and Uncommon bag Outdoor Grand Prix at Cannes Lions 2023

Adam & Eve/DDB leads UK push in Cannes Monday shortlists

Cannes Lions 2023 live blog: all the award winners and festival news

Cannes daily global podcast episode 1: Festival predictions and 6% rise in entries

Ogilvy London and Adam & Eve/DDB dominate UK’s Sunday Cannes shortlists

Here’s how to ensure you’re not sexually harassing someone in Cannes

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Campaign is diving into agency reviews and the state of new business in 2023.

The latest EMEA and global agency rankings, produced by Campaign Advertising Intelligence, reveal which shops have achieved the highest new-business net billings so far this year.

To discuss how their agencies are performing, Tracey Barber, global chief transformation and growth officer at Havas Creative, and Lisa Humphreys, chief operating officer at GroupM EMEA, join the podcast. 

From the Campaign editorial team, this episode also includes Maria Iu, intelligence editor, who oversees Campaign AI, and Nicola Merrifield, premium content editor.

Also joining is Coral Cripps, Campaign’s technology and gaming editor, and Gideon Spanier, UK editor in chief, for a round-up of the latest news and events.

Further reading:

EMEA agency rankings: Havas shoots up creative table; four new media entries

Global agency rankings: iProspect, Mediahub and Dentsu Creative among new entries

Global indie agency rankings: Wieden & Kennedy still dominant in creative

Churn concern: Agencies on staff exits, junior-level exodus and slower hiring

Jacki Kelley quits Dentsu to return to IPG as chief client and chief business officer

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The media gang runs the rule over Zuckerberg's Threads and gets all Kim and Aggie over Cleantok. Hosted by Bukky from Wavemaker, Charlie from MiQ, Harriet from Publicis and Jack from Craft Media.

Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: https://forms.gle/CXPYw4SDRSqXzZTt8

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Following a flurry of M&A news this week, including Uncommon Creative Studios selling a majority stake to Havas and XYZ being acquired by 160over90, Campaign's editor-in-chief Gideon Spanier, work and inspiration editor Imogen Watson and creativity and culture editor Gurjit Degun discuss the stories.

Matt Barker, features editor at Campaign, interviews Rory Sutherland, vice chairman at Ogilvy about messiness following last week's Nudgestock event.

Lastly, Dan Morris, executive creative director at TheOr, and Mark Elwood, executive creative director at Leo Burnett, discuss the latest ads: Pringles "Can hands" by Grey London; TheFork "You're all set" by Droga5 London; Yorkshire Tea "Pack yer bags" by Lucky Generals; and Coors "Fresh ride" by Havas London. 

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In June, the leaders of three leading UK trade bodies, the Ad Association, ISBA and the IPA, wrote an opinion piece in Campaign that said tracking carbon impact is vital, but questioned the premise of 'Advertised Emissions' - a framework published by Purpose Disruptors as a way to encourage the advertising industry to take responsibility for its climate impact. Purpose Disruptors then responded by explaining its emissions methodology.

Campaign invited ISBA director General Phil Smith and Purpose Disruptor co-founder Jonathan Wise to discuss the matter further. They debate the best way to track carbon impact and the ad industry's wider responsibility to avert climate change.

Campaign creativity and culture editor Gurjit Degun also joins to talk about the cost of pitching, using data gleaned from School Reports submissions.

Lastly, Nicky Bullard, group chief creative officer, Mullenlowe Group UK, and Paul Stanway, creative director and co-founder of XYZ, discuss the latest ads: Apple "Battery for miles" (in-house); Nike "What the football" by Wieden & Kennedy Portland; and NYX Professional Makeup "Beach club" by Backlash.

Stanway joins the Campaign Podcast in the wake of the news that XYZ, the brand experience agency he co-founded with managing director Will Mould has been acquired by 160over90, the shop owned by global entertainment company Endeavor. He shares his thoughts on the acquisition.

Further reading:

Ad chiefs warn: 'Advertised emissions' won't help our industry to reach net zero

Why 'Advertised emissions' matter: Purpose Disruptors hits back at ad trade bodies

The cost of pitching - and how many brands are paying

XYZ sells to 160over90

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Our media warriors discuss the trends and vibes from Cannes Lions. Does winning awards matter any more? Should Cannes move to Skegness? Plus why media execs should cosy up to Gen Zs, the benefits of surfing the AI wave and why you shouldn't bunk off work on charity days? Hosted by Bukky from Wavemaker, Charlie from MiQ, Harriet from Publicis and Jack from Craft Media.

Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: https://forms.gle/CXPYw4SDRSqXzZTt8

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The Barbenheimer phenomenon has been embraced by everyone, not so much because of the films themselves, more the sense that this is a moment that people will be talking about in years to come, set as it is against the writers and actors strike.

The hope is that this week’s box office figures could signal a new lease of life for cinema and, with it, other live experiences (music festivals, theatre, etc).

Campaign’s feature editor Matt Barker is joined in the studio by guests Yewande Ogunkoya from Craft Media, Tom Linay from Digital Cinema Media and Tom Ghiden, managing director from Joan Creative to chat about how brands are behaving around the films’ release and ask whether the huge success of the first weekend could provide a new model for future big screen releases.

Matt’s also joined by Campaign’s creativity and culture editor Gurjit Degun and reporter Charlotte Rawlings to chew over the Twitter rebranding controversy and the mixed reactions to the Mayor of London’s “Maaate” ad.

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When Dept opened a games-focused division called Dept/Games, the agency cited a vast majority of younger audiences identifying as gamers (88% of Gen Z) as a reason for creating the division.

Campaign’s technology and gaming editor Coral Cripps quizzes Suzy Barnes, chief executive of Diva, Brent Koning, global lead at Dentsu Gaming, and Rachel Rakowski, global head of gaming at We Are Social.

They discuss industry trends, favourite campaigns and why more agencies are dedicating entire teams and divisions towards gaming.

Campaign's creativity and culture editor Gurjit Degun and work and inspiration editor Imogen Watson also comment on the latest articles on this website, including a profile piece on Charlie Rudd, group chief executive at Publicis.Poke, Leo Burnett and Fallon, and a feature on non-disclosure agreements.

With Charlie Rudd at the helm, Leo Burnett UK achieved an “excellent” score of eight in Campaign's School Reports this year – also taking home the Creative Agency, Creative Leader and Strategic Leader trophies at Campaign’s Agency of the Year Awards.

Further reading:

Charlie Rudd: the man who makes you want to buy

Harassment in adland: agencies hesitate in stamping out gagging clauses

Dept launches gaming division after finding '88% of Gen Z are gamers'

Gaming-focused agency Diva launches media division

We Are Social appoints global head of gaming division

Dentsu hires Electronic Arts exec to head global gaming ops

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Our media Barbies and Kens discuss Media Week awards, X means death, Barbenheimer and the "jarring, 'Mickey Mouse' mid-roll". Hosted by Bukky from Wavemaker, Charlie from MiQ, Harriet from Publicis and Jack from Craft Media.

Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: https://forms.gle/CXPYw4SDRSqXzZTt8

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This week’s podcast sees features editor Matt Barker joined by premium content editor Nicola Merrifield and reporter Charlotte Rawlings to talk about our recent Question of the Week, asking “How big a problem is abusive client behaviour?”

The trio also discuss news stories about ant-greenwashing ad being banned from LinkedIn and Chelsea and England footballer Raheem Sterling setting up a creative agency.

And, on the subject of the beautiful game, work and inspiration editor Imogen Watson interviews Katy Wright, chief executive of FCB London, Charlotte Thomson, head of women’s football at Copa90, and Viv Bowdler, strategy director at Dark Horses.

The four chat about the progress of the Lionesses down under and look at how brands are behaving around the tournament as the quarter-finals kick off this weekend.

Further reading:

How big a problem is abusive client behaviour?

LinkedIn just pulled our anti-greenwash film. Why?

Raheem Sterling launches creative agency

Women’s football has entered a new era. It’s time for marketers to do the same

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South Asian Heritage Month runs from 18 July until 17 August and aims to celebrate the contributions that South Asian communities are making to the UK.

Shahnaz Ahmed, director of creative and innovation at The Social Element; Debarshi Pandit, senior vice president for international business and head of multicultural business at Sky; and Naren Patel, chief executive and founder of Media For All, discuss the experiences of people from a South Asian background in the advertising and marketing industries.

Campaign's creativity and culture editor Gurjit Degun and work and inspiration editor Imogen Watson discuss menopause and period policies.

Further reading:

South Asian Heritage Month

Menopause in adland: 'I thought, I can’t do my job anymore'

Putting the normal in hormonal: adland implements more period policies

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Our media muckers get to grips with connected TV, the "messy continuum", seasoned Roblox gamers and the metaverse. "The only limit is how good are your plans?" Hosted by Bukky from Wavemaker, Charlie from MiQ, Harriet from Publicis and Jack from Craft Media.

Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: https://forms.gle/CXPYw4SDRSqXzZTt8

Hosted on Acast. See acast.com/privacy for more information.

A study conducted by Dove Men+Care found a mere 7% of men worldwide relate to depictions of masculinity they see in media.

As advertising plays a crucial role in creating and projecting masculine ideals, Lori Meakin, founder and chief executive of The Others & Me, Sofia Ewuraesi Bodger, senior strategist at Analogfolk, Oliver Gibson, strategy partner, BBD Perfect Storm, and David Fanner, a consultant on Ogilvy Consulting’s UK Behavioural Science Practice, discuss what more can be done to better represent modern men.

Campaign work and inspiration editor Imogen Watson and reporter Charlotte Rawlings discuss Saatchi & Saatchi’s choice of Megaforce to direct its debut John Lewis & Partners Christmas campaign, and recent allegations BrewDog’s “Beer for your grandchildren” bears a striking resemblance to creative pitched by former retained agency Droga5 London.

Related articles:

BrewDog's 'Beer for your grandchildren' faces claims over similarity to Droga5 pitch

John Lewis & Partners picks director for Christmas ad

Mayor of London's interactive 'Maaate' film challenges men to call out misogynistic behaviour

Maaate…why are you so angry?

How masculinity is shifting in advertising

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Richard Thompson, the chair of M&C Saatchi in the UK and chair of the England and Wales Cricket Board, joins Campaign's UK editor-in-chief Gideon Spanier, to discuss the growing power of celebrity and influencer talent in the marketing world.

Thompson also discusses corporate changes at M&C Saatchi, with CEO Moray MacLennan leaving in September. And, as summer draws to a close, Thompson also discusses cricket and the challenges and opportunities – from the need to make it more inclusive and more global to what the ad industry can learn from the game.

Lastly, Edelman UK’s chief creative officer Emma de la Fosse joins Uncommon CX creative partner Ben Golik, to discuss the latest ads: Apple Pay “Pay the Apple way” (in-house); Amazon Books “That reading feeling” by Droga5 London; Mini and Dogs Trust “Travel happy” by Media.Monks.

Further reading:

Moray MacLennan to leave M&C Saatchi as CEO

Apple Pay "Pay the Apple way"

Amazon Books "That reading feeling" by Droga5 London

Mini and Dogs Trust "Travel happy" by Media.Monks

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The MediaWeek gang mourn/celebrate the death of traditional shops and discuss the proliferation of streaming services, TikTok copycats and syphilis in the metaverse. Hosted by Bukky from Wavemaker, Charlie from MiQ, Harriet from Publicis and Jack from Craft Media.

Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: https://forms.gle/CXPYw4SDRSqXzZTt8

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Campaign features editor Matt Barker is joined in the studio by reporters Shuana Lewis and Charlotte Rawlings to chat about the ongoing controversy over mocked-up OOH campaigns, stress-related problems with pitching and Channel 4’s recent announcement that it will be partnering with streaming platforms in the US.

Tech editor Coral Cripps meets Will Scougal, founder and managing director Will Scougal, Isabel Perry, vice-president of emerging technology and partner at Dept and Rosh Singh, managing director of Unit19.

The quartet discuss what the future looks like for the AR landscape, how to help clients navigate the world of AR and some of their favourite AR campaigns that they’ve been involved with.

Further reading:

Should adland stop using outdoor mock-ups?

One in 10 agency staff has quit their job due to stress of pitching

Channel 4 makes international debut on ad-supported US platforms

We Are Social launches AR-focused agency

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Chaka Sobhani, global chief creative officer at Leo Burnett, and Mike Sutherland, executive creative director at Adam & Eve/DDB, join Campaign's work and inspiration editor Imogen Watson to review some of the latest ads.

They critique: Vodafone Ireland "Red family" by Grey London; F&F "Make fashion sense" by Bartle Bogle Hegarty; Heinz and Lick "Red HTK 57 paint"; Canon "Canon Pixma printers. For the stuff of life" by VCCP; Channel 4 "Everyone is excited. Even them" by 4Creative; and Guinness "Don't jinx it" by Abbott Mead Vickers BBDO.

Campaign's technology and gaming editor Coral Cripps and reporter Charlotte Rawlings also discuss some of the latest articles on this site including a feature on the upward talent drain, news about Taika Waititi directing Asda's Christmas ad and what Big Brother’s return might mean for advertisers.

Further reading: 

The upward talent drain: pressure on juniors as ‘gurus’ depart

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Our media sages knock the tech giants down a peg or two, contemplate eyeball-tracking obsessives and remember to hand in their school essays. Hosted by Bukky from Wavemaker, Charlie from MiQ, Harriet from Publicis and Jack from Craft Media.

Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: https://forms.gle/CXPYw4SDRSqXzZTt8

Hosted on Acast. See acast.com/privacy for more information.