The Cambridge Marketing Podcast (LightBlueMedia)

Welcome to the Cambridge Marketing Podcast, where this week, we take you on a fascinating journey through time at the Museum of Brands in Notting Hill, London. Joined by Christian Pratt, founder of The Clarity Company, we explore the rich history of branding, from Victorian railway memorabilia to iconic 20th-century products and beyond.

As we walk through the Time Tunnel, we discover how brand communications have evolved, examining intriguing exhibits that highlight the transformation of consumer brands and packaging over the decades. From early long-form advertisements to the rise of collectibles and modern branding trends, this episode uncovers the stories behind the enduring appeal of some of the world's most recognisable brands.

Join us as we delve into the vibrant world of advertising and branding, exploring themes of cultural shifts, technological advancements, and the power of brand identity. 

This week our Opinionated Marketers discuss Peter Fisk's A-Z Trend Kaleidoscope. 

This week we look at effective crisis communications strategies with Terry Nicklin.

This week, we discuss the importance of accuracy and fact checking - with some timely examples from key UK publications.  

This week we delve into the world of Market Research to explore its value to marketers.  My guest is Clare Otridge of Grounded Research.

This week, in our very occasional series of Marketing Acronyms, we move onto D!  We explain Distribution, Directional Policy Matrix and DRIP theory.

This week we discuss brand names with Alexandra Watkins; founder of naming firm Eat My Words.  She explains what makes a great name, things to avoid and why you MUST familiarise yourself with Urban Dictionary!

In our final podcast of 2023, we look back at the most-listened to episodes of the year AND set you a little Christmas Quiz.

From the entire Cambridge Marketing College team, we wish you a peaceful festive season.

This week we have a PR masterclass for you.  Our guest is Laima Butrimaite of Gallium Ventures.

As we continue our journey through marketing in different industries, this week we look at charities, our guest is Simon Judd of East Anglian Air Ambulance.

We discuss the sheer range of marketing products that they use to raise funds, and spotlight the method that brings them 90% of their revenue!

Welcome to the Cambridge Marketing Podcast, where we delve into the intricacies of international marketing with Nandan Sengupta, a Senior Lecturer and Director of Studies at Anglia Ruskin University. In this episode, we explore how marketing frameworks, both classical and contemporary, remain relevant and essential in today's global landscape.

Nandan emphasizes the importance of understanding cultural elements in decision-making, highlighting that different markets require tailored strategies. Whether discussing the nuances of selling consumer electronics in India or understanding the unique challenges posed by diverse global regulations, this episode is packed with insights.

We also examine how technology aids in segmentation, targeting, and positioning, providing marketers with a deeper understanding of customer behaviors and market demands. From leveraging Porter's models to discussing data-driven insights, this conversation offers a comprehensive overview of international marketing dynamics.

This week my guest is BBC TV presenter and celebrity farmer Adam Henson who's spent some time away from his farm, looking at just how long it can take to settle into a new job.  Essential listening for anyone in an apprenticeship, or about to start work for the first time.

Among other stories from this week's world or marketing - Kiran Kapur and Charles Nixon discuss M&S, and their new repair service.  

In a shock discovery, this week we reveal which of our Opinionated Marketers is a bona fide influencer!

This week my guest is Dr. Tracey Wilen - a researcher and speaker on the impact of technology on society, work and careers. 

This week we explore how search engines will work in the future, and what marketers need to know now.  Paris Childress of Hop Online ltd is our expert guest for this episode.

Among this week's marketing stories - the rebrand of jaGuar catches the eye of Kiran Kapur and Charles NIxon.

This week we lift the lid on marketing in the gambling sector. My guest, Richard Jerman, talks us through the different types of gambling, discusses how the world of 'online' has changed the industry, and we ponder what might come next.  

As a new EU Directive on 'Greenwashing' comes into force, Nigel Clark of Cambridge Marketing College discusses its impact for marketers - even for those outside of the European Union. 

This week our Opinionated Marketers discuss Britain's booming Net Zero economy, and a change of perspective towards AI.

This week our guest is best selling author Jules Wake, although you might also know her as Julie Caplin.  We take a deep dive into the world of book publishing, how you market your product and how the product can vary from one country to another.

This week our Opinionated Marketers discuss the surge pricing phenomenon.  We touch on the ethics of it, discuss where it's already being used, and consider how it can damage a brand.  Kiran Kapur and Charles Nixon host.

This week our Opinionated Marketers look at Distribution in the marketing mix, and new solutions to friction in the supply chain.

This week we discuss how you differentiate your product from your competitors. Our guest is Barry LaBov, author of 'The Power of Differentiation'. We explain what differentiation is, and how to discover what separates you from your competition.

This week we explore the importance and benefits of content localisation.  Our guest is Shaheen Samavati from VeraContent, a marketing agency who specialise in Multimedia Localisation services.

How was 2024 for marketers? Did our Opinionated Marketers correctly predict how the year would play out?  Listen to our final episode of the year to find out!

In a new sub-series, our Opinionated Marketers look at Growth Opportunities.  This week, everything from the pet market to climate change comes under the microscope.  Hosted by Kiran Kapur and Charles Nixon of Cambridge Marketing College.

This week our Opinionated Marketers rue the closure of Ted Baker's UK stores.

This week our Opinionated Marketers look at the minimum wage, turtle botherers and the role of automation in the future world of employment.

What does Ed Davey - leader of the Liberal Democrats - and Virgin Airways have in common?  More than you might think!  This week we discuss humour in marketing with David McGee.

(To register to vote in the UK Elections - visit here https://www.gov.uk/register-to-vote) 

Well - it's fair to say we got last week's prediction wrong! This week our Opinionated Marketers discuss Trump's win and the positives that the result brings.

Is there just a chance you're spending too much time on Linkedin?  Opinionated Marketer Charles Nixon thinks so!

This week our Opinionated Marketers reflect on Green Consciousness in the news.

This week our Opinionated Marketers discuss the latest wardrobe must have: ROBOTIC PANTS (!)

This week we take another look at marketing in the third sector, and my guest is Paul Stainton - Director of Marketing and Communications at Peterborough Cathedral.  We discuss the challenges of marketing a place of worship, who his competitors are and how their marketing approach has recently changed.

This week we look at how to increase your online sales and conversions.  My guest is Richard Kendrick of Arboreal Marketing.

This week we explore the future of AI with Patrick Hustings, the developer of a new third-party add-in called Ghostwriter.ai.

This week we explore the world of Corporate Storytelling.  What is it? How does it help with marketing?? How do you measure the results??? We're joined by Neil Perry of BizClick to find out more.

This week, in response to a question from a listener, we find out where our college tutors go for their news and information.  Listen in for some great sources which definitely deserve a look!

This week we're joined by Claire Ferreira of the Mums in Marketing community.  We'll find out what it is, how it came about, how big it is, and why Claire thinks MiMs (as they're known) will change the world! 

This week we look at marketing in the world of legal with returning guest, Rob Watson. 

This week our Opinionated Marketers look at growth in a variety of different sectors; everything from AI to Tobacco.

This week our Opinionated Marketers discuss IKEA's new business model.  Hosted by Kiran Kapur and Charles Nixon.

In our first episode of 2025, our Opinionated Marketers discover high-end anti-perspirant.  

This week we discover just how far 'Out Of Home' (OOH) marketing has come in the last 20 years.  From humble 'Sandwich' boards and billboards, to iWalkers and iVans - James Surrell of GOMO DIGITAL talks us through what's changed, and why OOH is highly effective.

This week we explore the world of Subscription Marketing - what it is, its superpower, and how it can work for you.  Anne Janzer guests, hosted by Kiran Kapur.

This week our Opinionated Marketers discuss the Boardgame Boom and, with John Lewis naming its new Chairman, we look at how you secure your customer base.  Kiran Kapur and Charles Nixon discuss.

As we start 2025, this episode is dedicated to Career Development. 

Our guest is Anne Bailey - CEO and Co-Founder of Form the Future, who in 2025 celebrate 10 years of helping young people learn about and form their future careers. 

Has Volkswagen been guilty of doing a King Canute? Our Opinionated Marketers explain the story and discuss why VW are closing three factories in Germany.

It's National Apprenticeships Week, and my guest is Nicola Drury - UK Apprenticeship manager at Amazon.  She lifts the lid on how many apprentices they have, how old they are, and the benefit they bring to the Amazon business.

We've all heard about Experiential Marketing, but this week we discover how you market an experience. Our guest is Christopher Bone, Communications Director for the hugely successful Hay Festival in the UK. 

This week we look at visual learning, and how imagery (and comics) can help information to be both retained and retrieved.  Rossie Stone of Dekko comics joins Kiran Kapur.

This week our Opinionated Marketers discuss 'Swiftonomics' and the new Apple advert that's had everyone talking...

It's fair to say one of our Opinionated Marketers was keener on this topic than the other! Kiran Kapur and Charles Nixon discuss this year's offerings. 

Further reading here:  https://www.marketingweek.com/christmas-blog-2023/?cmpid=em~newsletter~breaking_news~n~n&utm_medium=em&utm_source=newsletter&utm_campaign=breaking_news&eid=35267817&sid=MW0001&adg=A6B8BD96-0308-460A-874C-E8576693C945

This week we revisit VUCA with Natacha Wilson, a Development Consultant and Marketeer - and introduce a new model 'BANI'.  

Hosted by Kiran Kapur of Cambridge Marketing College

This week our Opinionated Marketers discuss (and explain) ambient marketing - before turning their attention to this year's UK General Election. 

In our last episode, we took a tour of the Museum of Brands in London.  This week the Museum's Director, Paul Botje, speaks to us about the collection, the challenges and the future of the museum.

This week our Opinionated Marketers explore new solutions to water scarcity, and a new strategy from Encyclopaedia Britannica.

Further reading here: https://www.bloomberg.com/news/articles/2024-03-18/encyclopaedia-britannica-seeking-1-billion-valuation-in-ipo

This week our Opinionated Marketers discuss the massive growth opportunities that are already being exploited in recycling.  

At the start of this year, our Opinionated Marketers made predictions for 2023.  How many came true?  Listen to find out!

This week we discuss surge and dynamic pricing, their differences, and what you need to know as a marketer.

This week, something a little different! We're on location at the beautiful Watercress Heritage Steam Railway in Hampshire.

Built as the Mid-Hants railway in the victorian era, today it comprises 16km of line from Alton to Arlesford.  But how do you market a deeply traditional product in the 21st Century.  We went to find out!

This week our Opinionated Marketers discuss three new consumer trends.

Marketing a house is simple enough, but what if it's not yet built? How do you sell something that doesn't exist?!

This week we look at the magic behind show-homes with our guest, Samuel Jones of Edward Thomas Interiors.

This week we take a look at Membership Marketing with Mark Scott, Executive Director of Marketing and Communications at the Chartered Institute of Marketing.

This week my guest is Jarod Spiewak - an SEO expert and consultant - and we're in the world of Google Ads.  We discuss the four main Google ad networks, why vanity metrics are dangerous and much much more.

For our first episode of Opinionated Marketers in 2024, we asked Kiran Kapur and Charles Nixon of Cambridge Marketing College to make their predictions for the year ahead.  We touch on supply chains, shortages and elections.

Welcome to this episode of the Cambridge Marketing Podcast where we delve into the niche world of golf marketing with James Savage, PR and Communications Manager at Acushnet UK.

Discover the strategies behind marketing leading golf brands Titleist and Footjoy, the competitive landscape of the golf ball market, and the importance of maintaining brand consistency from professional tours to dedicated golfers. 

Among this week's stories our Opinionated Marketers discuss the resurgence of retro crisps and the value of nostalgia in marketing.

This week, we have some REALLY helpful advice on preparing and executing the perfect job interview.  My guest is Tim Holden, founded and owner of Red Horse Recruitment in Cambridge.

Can a business do well - by doing good?  This week our guest is Rob Powell: Director of Pro Bono, Corporate Responsibility & Sustainability at Weil in London.  

This week we look at the increasing importance of audience segmentation for marketers.

This week, with a little bit of help from Winnie the Pooh, we remind marketers the importance of fact checking! 

Among many topics, this week our Opinionated Marketers discuss the communications strategy of the new UK Government.

Inspired by a listener question - this week we discuss all things creativity.  How do you get your best ideas?  Why aren't you feeling creative as normal?? Kiran Kapur discusses, with expert insights from Martin Talks, David Hall and Rob Watson.  

Our Opinionated Marketers tackle interesting stories from the world of marketing, including why Starbucks hasn't flown in Vietnam.

This week our Opinionated Marketers discuss DeepSeek - the new Chinese AI chatbot which has wiped off nearly $1-trillion from global stock markets.

Among other topics of discussion, this week our Opinionated Marketers have finally found TWO items on your shopping list that are getting cheaper!  Charles Nixon and Kiran Kapur host.

Following on from our last podcast on Apprenticeships, this week Kiran looks at Professional Development and how we can all continue to expand our knowledge and skillset.  Alan Anstead guests.

Our Opinionated Marketers chew over interesting stories from this week's news, including why we all need to rifle through our 'Drawer of Doom'.  Kiran Kapur and Charles Nixon host.

This week my guest is Mark Herschberg, who talks us through the ‘Career Toolkit’.  He’ll explain why mindset plays a vital role in your career, what your ‘long’ and ‘short’ sides are, and how you execute a career plan.

This week, in response to a listener question, our Opinionated Marketers reveal where THEY get their news.

CGI plays a key role in marketing but, as Faruk Heplevent explains, if it's done well - you don't really see it!  Faruk of TheScope.studio is our guest on this episode of the podcast.

This week my guest is Richard Kendrick of Arboreal Marketing - and we're discussing Internal Stakeholders.  In this episode we'll find out what they are and how you can influence them.

This week our Opinionated Marketers discuss the new/old marketing strategy of GAIL'S bakery in the UK.

This week our Opinionated Marketers discuss the CMA's decision to order Wowcher to change its sales practices. Presented by Kiran Kapur and Charles Nixon.

This week we're in the world of Digital Identity, and our guests are Lisa Box and Rachel Sterling of 'Identity Digital'.  We find out what the digital identity industry actually is, why it's now easier to get a great domain for your company (or yourself) and why there's no longer an excuse to suffer a bad one.  Kiran Kapur hosts.

This week's programme is essential listening for anyone working in marketing, as we tackle a listener's question:  "How can marketing illustrate it's value to business'.  With Kiran Kapur and Jaspar Robertson.

This week our guest is Jamie Stenton of Lilac James, a Digital Marketing agency in Cambridgeshire, England.  We explain what performance marketing is, how it works, and how to use it most effectively.

"Convincing the world to eat green slime" - just one of the topics on this week's Opinionated Marketers.  

Once again, Neuromarketing Consultant Katie Hart joins us to explain how the brain should be a key consideration in your marketing.  Hosted by Kiran Kapur.

This week we explore the varying and exciting role of being a Generalist Marketer.  My guest is Joanna Hudson - Communications and Engagement Manager at the Department of Veterinary Medicine at the University of Cambridge.

Among this week's topics, our Opinionated Marketers consider why we're not seeing as much seasonal marketing in 2024.

As the BBC propose four new 'spin-off' radio stations for the United Kingdom, this week we discuss Brand Extensions.  We'll explore why the BBC plan to use existing radio station names rather than launching new ones - and other ways of growing a brand.  Kiran Kapur and Thomas McAlinden discuss.

Ever wanted to work in the computer gaming industry but not sure how to make it happen?

Want to know why marketing in a computer game is irresistible to advertisers? 

John-Paul Burke, head of Overwolf UK, is Kiran's guest this week.

This week our Opinionated Marketers discuss Trump's Tariffs and the segmentation of grapes!

This week, our Opinionated Marketers reflect on two positive new stories.

This week my guest is Ali Gamble of ILUX. We discuss how you market in one of the most competitive industries, how to analyse your market and explain what 'Pain Points' are.

As Facebook celebrates its 20th anniversary this week, one listener asks our Opinionated Marketers: why has it succeeded where others have failed?  Kiran Kapur and Charles Nixon discuss.

This week - among other topics - our Opinionated Marketers discuss the demise of April Fools.