The Buyerside Chat (Kristin Fisher)
Explorez tous les épisodes de The Buyerside Chat
| Date | Titre | Durée | |
|---|---|---|---|
| 18 Sep 2023 | Shopify Tips to Stand Out This Holiday Season with Sarah Jansel | Episode 34 | 00:34:59 | |
Meet Sarah Jansel - Former boutique owner turned The Shopify Queen and CEO of the Shopify web design studio, Jansel & Co Today’s chat is about leaning into your passions to find purpose in your career and life. WIn this episode, we discussed:
Follow & Connect With Sarah Jansel on Instagram: @sarahjansel / @janselandco Check Out Her Website for the referenced Holiday Workshop details: www.janselandco.com Listen to Her Podcast: I Created That CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com | |||
| 02 Oct 2023 | How Etsy Can Create a Profitable Revenue Stream in Your Established Product Business with Monica Little | Episode 36 | 00:34:31 | |
Meet Monica Little - She helps handmade small business owners along the path of turning their passion into profitable small business. Whether you’re already on etsy OR you’re considering Etsy… i guarantee you that you’re about to have some takeaways and ah-ha moments from this conversation. Today’s chat is about creating a profitable revenue stream in your handmade business through Etsy. WIn this episode, we discussed:
Follow & Connect With Monica Little on Instagram: @monicalittlecoaching Check Out Her Website: monicalittlecoaching.com Listen to Her Podcast: The Product Biz Podcast Watch Her Etsy Webinar CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com | |||
| 16 Sep 2024 | Buyer Chat! Strategies to Grow Your Wholesale Business Through Off-Price Channels with Jennifer O’Hare | Episode 69 | 00:42:42 | |
Have you ever wondered how you could get into off-price retailers like T.J. Maxx or Home Goods? Or wondered if that strategy is even right for your product brand? This Buyerside Chat episode is with my friend, Jennifer O’Hare - founder of gift box studio Belle Box Co and former Senior Merchant at TJX Companies. She shares invaluable insights into the off-price world! In this episode you’ll learn about -
Enjoy the chat! About Jennifer! With 18 years of experience as a retail & merchandising expert and strategic gifting partner, Jennifer O’Hare spent 14 years mastering merchandising & strategy development at the TJX Companies, sourced over $700M worth of product, and has worked with hundreds of clients on developing bespoke gifting and retail strategies that elevate brands and align with business goals. She is currently a retail industry consultant to fortune 500 companies and the founder of Belle Box Co, a corporate gifting company that helps businesses and organizations build meaningful connections and create memorable experiences. Connect with Jennifer: https://www.linkedin.com/in/jennifer-o-hare-boston/ https://www.instagram.com/belleboxco/ CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com | |||
| 17 Jul 2023 | Maximize Profit this Holiday Season with Simple Sales & Inventory Goals | Episode 32 | 00:24:00 | |
Welcome back to the final episode of my summer mini series on the podcast! In this 4th and final episode we’re planning out our holiday lines, talking all things sales goals, ideal choice counts and volume drivers. This is some of my most favorite topics to talk about... seriously. Let's dive in! In this episode, I share with you:
CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com | |||
| 27 Mar 2023 | 5 Tips For Your Brand To Stand Out On Faire | Episode 16 | 00:17:05 | |
Do you feel like you're lost in a sea of brands on Faire? With more and more brands joining Faire, its more important than ever to ensure that you are optimizing your Faire page to stand out and attract your ideal buyer. Today I'm sharing my top 5 tips that will help your brand stand out on Faire. These tips come from my own experience as a buyer on Faire, further proven by the results my students have seen inside the Faire Bootcamp, and also directly from the brand success team at Faire (so you know they're going to be good!!) In this episode, the 5 tips I chatted about are:
CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com | |||
| 31 Mar 2025 | Wholesale MOQ Red Flags That Are Costing You | 00:31:32 | |
Are your Wholesale MOQs (Minimum Order Quantities) secretly sabotaging your sales? If you've been keeping your MOQs super low, hoping it will attract more buyers… it might actually be turning them away. In this episode, I'm pulling back the curtain on one of the most common (and costly) mistakes I see product brands making on Faire and in wholesale: setting their opening order minimums too low. I get it—you want to make it easy for retailers to buy from you. But the reality? A low MOQ can actually hurt your brand’s credibility, reduce your profitability, and make buyers hesitate before placing an order. In this chat, we’re diving into: - The biggest mistakes brands make when setting their MOQs (and why they’re costing you money) - How wholesale buyers really think about minimum order requirements - The psychology behind pricing and perceived value in retail - Why a higher MOQ actually attracts better wholesale buyers - The right way to set both your opening order and reorder minimums for maximum profit - How to confidently increase your MOQs without scaring buyers away If you’ve been playing small with your wholesale strategy, consider this your permission slip to level up and charge what your brand is worth. Enjoy the chat! CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com | |||
| 11 Sep 2023 | INTRODUCING: The Buyerside Chat with Kristin Fisher | 00:01:26 | |
Welcome to The Buyerside Chat! If you’ve ever wished that you had a Buyer on speed dial so you could just pick up the phone and ask them for some advice on your product business….you are in the right place. Your host, buyer bestie, and product strategy coach, Kristin Fisher is an ex-corporate retail buyer with over 15 years of experience turned profitable six figure ecomm store owner of the gifting brand Bocu. Each week, she pulls back the curtain to help you get inside the mindset of a buyer to gain clarity on how a buyer thinks and what buyers are looking for. We’re going to have honest chats about what it’s really like running a product business, and I will be sharing strategies and insights from a buyer's perspective to empower you to start applying big retail strategies to scale your small retail business, profitably. CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com | |||
| 20 Mar 2023 | How to Design (Or Buy) Into Your Product Assortment Strategy To Drive Profit and Hit Your Sales Goals | Episode 15 | 00:20:46 | |
In today’s episode I’m going to talk about how you can design or buy into your product assortment strategy to make it actually drive profit for your business and help you hit your sales goals. In this episode, I chatted about:
CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com | |||
| 17 Apr 2023 | How To Build a Website That Stands Out Using Shopify with Erin Alexander of Product Powerhouse | Episode 19 | 00:39:20 | |
Today I'm sharing another incredible guest interview with you and we're talking all about how to stand out using Shopify! Let me introduce you to Erin Alexander of Product Powerhouse. Erin helps product-based business owners show up online with confidence. She's the host of the Product Powerhouse podcast which teaches online shop owners how to build, grow, and scale their online businesses through Shopify. In this episode, we chatted about:
Loved this episode? Connect with Erin and let her know: Grab your free ticket to the summit here! CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com | |||
| 05 Jun 2023 | Finding Confidence in Your Finances To Drive More Profit in Your Product Business with LoriAnn Kuntz | Episode 26 | 00:39:09 | |
This week I'm so excited to introduce you to my friend LoriAnn Kuntz and we're talking about one of my favorite topics - PROFIT (and so much more of course!) LoriAnn is the host of the profit priority podcast and the owner and CEO of LoriAnn Kuntz, LLC, a boutique accounting and fractional CFO firm helping creatives go from unsure to unstoppable when thinking about their finances. In this episode we chat about:
... and so much more! Loved this episode? Connect with LoriAnn here: CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com | |||
| 06 Jan 2025 | Strategic Goal Setting Tips for Your Best Year Yet in 2025 | Episode 78 | 00:20:58 | |
GRAB THE GOAL SETTING WORKSHOP >> HERE! Before you sit down to set your 2025 goals, you need to take a moment to do a few key things that will help you to create the most profitable strategies for your product business. Inside this episode, you’ll hear:
Plus! I share more about the upcoming Best Year Yet 2025 Goal Setting Workshop. Inside this workshop, you will create a profit-focused strategy for your year. This is your year to
To get instant access to the workshop, sign up here: https://kristinfishercoaching.com/goalsettingworkshop CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com | |||
| 25 Sep 2023 | Burnout, Product Sales Planning, Buyer Outreach, Oh My! An Ask Me Anything Chat | Episode 35 | 00:31:32 | |
You asked. I’m answering! Today’s episode is a fun Ask Me Anything. I compiled your DM’s and questions in the community (linked below) and I’m giving my thoughts & feedback. We’re chatting about:
Join in on the chat. Send me a DM with any questions you have for future Ask Me Anything episodes! Resources mentioned on this episode: > Join The Buyerside Club facebook community for coaching & connection in your product business. Join HERE! > Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE > One of my favorite personal development books, The Big Leap by Gay Hendricks CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com | |||
| 08 Jul 2024 | What's Working for Wholesale Right Now with Katie Hunt | Episode 64 | 00:30:39 | |
What’s really working in Wholesale right now? In this episode of the podcast, Katie Hunt, CEO of Proof to Product, shares her unique journey from building her own product brand to coaching thousands of product business owners in the wholesale business. We chat about: - The state of the wholesale industry in 2024 - How to take your business temperature - What to focus on when sales are slow - How to stay true to your goals and being intentional in your business decision-making Tune in to the episode for more actionable steps and tips for business growth. About Katie! Connect with Katie: Work with Katie: Hello Wholesale Free Audio Series CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com | |||
| 28 Oct 2024 | What You Can Do Right Now To Prep for Faire Winter Market - Part 1 | Episode 73 | 00:24:07 | |
To get MORE Faire content (& the exclusive limited series dropping 11/11), subscribe to the FREE private podcast Unlocking Faire HERE: https://kristinfishercoaching.com/unlocking-faire-private-podcast The Faire Winter Market is right around the corner, so let’s chat about what you can do right now to prep your brand for success. In this first episode of the two-part series, you’ll hear
Enjoy the chat! CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com | |||
| 15 Apr 2024 | Employees vs Contractors: How to hire effectively (and legally) with Kira La Forgia of Paradigm Consulting | Episode 58 | 01:03:04 | |
Are you ready to step into your leadership role? Whether you are contemplating your first hire or you have a full team, this episode with Kira La Forgia of Paradigm Consulting will give you the clarity that you need to ensure that you and your employee(s) are protected. What you’ll learn on this episode: - Stepping out of the business to allow your team to flourish and own their roles - How to craft the positions on your team to truly support your business needs - The difference between an employee and a contractor - How to have the pay conversation when transitioning from contractor to employee - Hiring with diversity in mind And so much more. We talked for over an hour, so this is a longer conversation than you are used to seeing on the Buyerside Chat podcast, but it is packed full of so much human resources knowledge! About Kira! With a decade of experience in People Operations in the corporate world, Kira La Forgia is no stranger to the sensitive issues involved in the human side of running a business. There’s a lot to learn from hiring, onboarding, training, and managing the performance of over 500 employees for a multimillion dollar business. The good news is, Kira learned it all so you don’t have to. Kira founded Paradigm to bridge the gap between corporate HR policies and the modern needs of entrepreneurs. Because Google might have almost all the answers, but it doesn’t have what your unique business needs. Connect with Kira: Paradigm Consulting Website: https://www.the-paradigm.com Instagram @theparadigmm On The Up And Up Podcast: https://podcasts.apple.com/us/podcast/on-the-up-and-up/id1661939979 Download the FREE Resource mentioned on the chat here: https://www.the-paradigm.com/prior-to-the-hire CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com | |||
| 24 Feb 2023 | How To Get Out Of Your Own Damn Way (Especially as a Product Based Business!) | Episode 13 | 00:21:37 | |
Hey product people! I’m back and I am so excited because this is really the official launch of the Product to Profit Podcast. On this first episode back I’m going to get real and talk about some mindset blocks that i’ve been working thru these last 2 months. It’s been a bit of a process for me and i’m just honoring the transparency that i want to bring to this podcast and laying it out there for you. In this episode, I chatted about:
Books that I mentioned: *Note: above Links may result in commission. CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com | |||
| 05 Feb 2024 | From Furniture E-commerce to Artist & Entrepreneur - A Maker Chat with Jillian Oliver of Gert & Co. | Episode 51 | 00:37:01 | |
Meet Jillian Oliver, the artist & owner of Gert & Co - a stationery and home goods line inspired by her home state of Maine. Prior to Gert & Co, Jillian spent nearly a decade curating home furnishings brands and creating product for mass markets while working at a large e-commerce furniture company and later an area rug manufacturer. In today’s episode of The Buyerside Chat Podcast, we’re chatting about her path from corporate to entrepreneur and how her ecommerce experience has lent itself to her current success. The topics covered in this episode are: - how she walked away from corporate to focus full time on her business - removing a product from your line that is driving revenue but is not profitable or aligned with the future vision for your business (and how that makes you MORE successful) - how to cultivate a point of view for your brand and say NO to trends if they don’t fit with your brand aesthetic of brand voice - understanding your ecommerce analytics and simplifying your reporting to make profitable decisions Enjoy the chat! Connect with Jillian and check out her beautiful work! Say hi on Instagram CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com | |||
| 11 Sep 2023 | Scale Your Wholesale Business: 3 Places To Show Up to Diversify Your Retailers | Episode 33 | 00:27:42 | |
Officially introducing…The Buyerside Chat! Welcome to the new era of the podcast where I am taking you inside the mindset of a buyer to help you grow and scale your product business, profitably! In today’s episode, I’m sharing the WHY behind the relaunch, what you can expect from the podcast, and then digging into growing your wholesale business. I shared the top 3 places that your product business needs to show up to diversify and scale your wholesale business. CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com | |||
| 11 Jul 2023 | Mid-Year Goal Setting to Take Your Product Biz to the Next Level This Holiday | Episode 31 | 00:18:09 | |
Welcome back to my summer mini series on the podcast! In this 3rd episode in the series we’re finding ways to grow our business to crush the holiday season! In this episode, I share with you:
Hit subscribe on the podcast and make sure you don't miss the rest of this summer mini series - which is really going to help you feel ready for the upcoming Holiday season! CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com | |||
| 12 Jun 2023 | Understanding Retailer Needs - Customizing Wholesale Solutions for Different Buyers | Episode 27 | 00:19:04 | |
Welcome back to the podcast product people!! I'm looking forward to sharing this episode with you, all about how you can customize your wholesale solutions for the different type of buyers you have! In this episode, I chatted about:
CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com | |||
| 06 Nov 2023 | Conversion Tips To Optimize Your Shopify for BFCM with Shelley Easter | Episode 41 | 00:39:27 | |
This week on the Buyerside Chat Podcast, I chat with Shelley Easter of Launch Party about how to maximize your conversion opportunity over the biggest retail sales weekend of the year - Black Friday Cyber Monday. With over 15 years of web design experience, Shelley is the owner of Launch Party, an e-commerce design studio that specializes in Shopify websites for product-based businesses and creator of Shop School, an online program for Etsy sellers and boutique owners to learn how to build and optimize their own Shopify site. In this episode, we chat about:
Grab a pen and enjoy the chat! Follow & Connect With Shelley Easter on Instagram: @launchparty.live Check Out Her Website: launchparty.live and shopschool.live Shopify Apps recommended during the interview: - Judge.me - Wishlist - Restock Alerts CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com | |||
| 04 Dec 2023 | Avoid This Mistake & Protect Your Product Business from Copycats with Nicole Swartz | Episode 45 | 00:42:34 | |
This week on the Buyerside Chat Podcast, I chat with Nicole Swartz from Sprout Law about one of the biggest mistakes that you can make in your business - not protecting your hard work from copycats! In this episode, we chat about:
Nicole is the attorney behind Sprout Law, a law firm for women business owners. She helps women protect their brands from online copycats. Grab a pen and enjoy the chat! Follow & Connect With Nicole at Sprout Law: Check Out The Sprout Law Services & Website Apply for a free consultation HERE A GIFT FROM ME TO YOU! Shop small this holiday season! Simplified stress-free gifting with Bocu. Enjoy 15% Off Sitewide on all curated and customized gift boxes - exclusively for Buyerside Chat Podcast listeners. Code: BUYERSIDE CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com | |||
| 16 Oct 2023 | How to Create Obsessed Customers for your E-commerce Brand with Kerrie Fitzgerald | Episode 38 | 00:37:54 | |
Meet Kerrie Fitzgerald - she is a Marketing & visibility strategist that helps female entrepreneurs launch and scale the ecommerce store of their dreams. She is a published author and the host of top 100 marketing podcast - The Ecommerce Society Podcast. As a digital marketing expert, Kerrie helps e-commerce businesses create “wildly in demand” brands that their customers are obsessed with. Her unique framework stems in organic marketing that brings in consistent sales and traffic without focusing a dime on ads. After starting her first high-end pet e-commerce business, The Dapper Dog Box in 2016, she grew the business to multi 6 figures of revenue in two years without funding, staff or support and successfully sold the business in 2019. During that time she was featured in Buzzfeed, Forbes and Mariah Carey’s Christmas must haves gift guide. She is a proud boy & dog mom, hot sauce and coffee lover and is an east coast transplant living in Seattle. So settle in, grab a pen and paper (because you'll want to take notes and let's dive in!) In this episode, we discussed:
Follow & Connect With Kerrie Fitzgerald on Instagram: @kerrie.a.fitzgerald Check Out Her Website: kerriefitzgerald.com Listen to Her Podcast: The Ecommerce Society Podcast Get a copy of her book ON PRE-ORDER, Customer Obsession CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com | |||
| 24 Jun 2024 | How To Make Your Business Work FOR You | Episode 63 | 00:26:28 | |
The key to a successful business lies in your ability to create goals and a schedule that aligns with your life goals first and foremost. In today’s episode of The Buyerside Chat Podcast, I share the journey that I have been on inside my own business to shed the “corporate hustle culture” and schedule. You’ll learn about
To get support and do this inside your own business with my support, put your name on the waitlist for the next round of the Product Scaling Intensive! >> Get on the PSI Waitlist HERE. Enjoy the chat! CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com | |||
| 05 Aug 2024 | Leveraging Modern Shopping Behaviors To Drive Traffic (& Conversion) with Deonnah Carolus | Episode 66 | 00:40:24 | |
In this episode, I sat down with Deonnah Carolus of Ecommerce Savvy to chat about all things optimization. Deonnah specializes in all things Shopify & SEO! With Q4 Holiday sales right around the corner, now is the time to optimize your product listings leveraging modern ways of using SEO to drive traffic and conversion! What you’ll hear in this episode:
About Deonnah: Founder of Ecommerce Savvy™, Deonnah is dedicated to helping product biz owners on Shopify become savvy, successful, independent store owners. Deonnah has been building Shopify stores for over 5 years. She has built online boutiques selling $5k per month, all the way up to enterprise web stores making over $100k per month. Some of her clients have been featured in Disney+, NFL, Vanity Fair, The Huffington Post, ESPN, GQ, Popular Science and more! Connect with Deonnah! Download her Free Shopify Optimization Checklist & Workbook CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com | |||
| 29 Jan 2024 | Investing In Support to Scale Your Product Business | Episode 50 | 00:25:42 | |
Ready to scale your product biz profitably and without overwhelm? Check out The Product Scaling Intensive - Created for established product biz owners to give you mentorship and education tailored specifically for your unique business needs. In today’s episode of The Buyerside Chat Podcast, we’re chatting about investing in mentorship and education for your business. I got vulnerable and shared what the last few months have been like in my business, the decision I recently made to invest in my business mentor, and tips to help you determine how, when and who to invest in the growth of your business and your own personal development. The topics covered in this episode are: - how to save for mentorship - tips to identify what type of support you need at different stages of your product business - knowing how you learn best to make smart investments that work for you - and the key difference between growing and scaling Enjoy the chat! CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com | |||
| 21 Oct 2024 | Holiday Success on Etsy with Dylan Jaharus | Episode 72 | 00:28:33 | |
Are you leveraging Etsy to it’s full potential? The holiday season is upon us & consumers are shopping earlier and earlier every year. The Etsy platform meets shoppers where they are at and serves up thousands of products to shoppers… and we want your product to be at the top of that list! But how? Inside this episode, I chat with Etsy expert, Dylan Jahraus about exactly how you can do that. You’ll hear:
Give it a listen! About Dylan: Dylan Jahraus is a seasoned ecommerce expert with over 10 years of experience and went from corporate e-commerce to making over $1M profit on Etsy, Amazon and Shopify. She and her team now help thousands of Etsy Sellers grow with corporate e-commerce principles through her 1:1 coaching program, the Ultimate Etsy Course. Outside of being a CEO she's also a military spouse and a mom of two boys. Connect with Dylan: Book a FREE Strategy Call: https://calendly.com/dylanjahraus/program-strategy-call Free 16-Step Checklist Daily Actions For Etsy: https://dylanjahraus.mykajabi.com/pl/2147677557 Instagram: https://www.instagram.com/dylanjahraus/ Website: https://dylanjahraus.com CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com | |||
| 20 Jan 2025 | TikTok & Beyond: Diversifying Your Content Strategy with Sarah Weiss | Episode 79 | 00:40:51 | |
If the idea of creating content on multiple platforms stresses you out… this episode is going to re-frame your mindset and show you how easy it can be. In this episode, I chat with business mentor & content marketing strategist Sarah Weiss of On Brand By Sarah. In this episode, you’ll hear:
Ready to take your brand's social presence to the next level? Grab a pen and get ready to learn all the insights from Sarah Weiss! Enjoy the chat! ABOUT SARAH: Sarah is a business mentor and content marketing strategist specializing in short-form video (LIKE TIKTOK!) She gets brands and biz owners visible online using the power of video so they can tell their stories, sell their ish, and feel GOOD while doing it! When she's not nailing it on social, Sarah loves going to wineries with her hubby, cuddling her dogs, and jamming out to Broadway show tunes! CONNECT WITH SARAH: https://www.instagram.com/onbrandbysarah Https://www.tiktok.com/@onbrandbysarah CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com | |||
| 16 Dec 2024 | Holding Space For All Of Your Feels | Episode 77 | 00:22:31 | |
The holidays can bring up all the feels… especially if you are navigating challenges in your life and/or your business. Inside this episode, you are getting a front seat to a chat with my biz bestie that came in a moment when I really needed it most. Disclosure: she did give me permission to share this message! Inside this episode, you will hear:
Enjoy the chat! DoGood Candles Instagram Post referenced in this episode can be found HERE CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com | |||
| 22 May 2023 | Buyer Chat! Balancing Your Offering & Leaning Into Seasonality with Lauren Siviski of Fitz & Bennett Home | Episode 24 | 00:34:40 | |
I'm so excited to introduce you to Lauren Siviski of Fitz & Bennett Home today to chat all things buying and her experience running a brick & mortar and ecomm shop! In this episode we chat about:
Loved this episode - and want to check out Lauren's shop? Here's the links: CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com | |||
| 22 Jul 2024 | Mid-Year Reset: Setting Your 2nd Half Goals | Episode 65 | 00:26:48 | |
Have you lost sight of your goals? Are you a hamster on a wheel? Chasing shiny objects? Exhausted? With just over 5 months to go this year, now is the perfect time to pause, reflect and reset your intentions for the remainder of the year. In this episode, you’ll be guided through an exercise to evaluate both your business and your personal life to create needle-mover, attainable goals. Grab the FREE Download to guide you through this episode: kristinfishercoaching.com/yearataglance CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com | |||
| 28 May 2023 | 4 Tips To Add Profit To Your Biz - WITHOUT Adding More Products! | Episode 25 | 00:18:19 | |
Welcome back to the Product To Profit Podcast - today I’m sharing 4 tips that you can take and implement in your business that will result in more profit - and none of them include adding more products! During this episode, I covered:
CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com | |||
| 12 Feb 2024 | Make The Most of Trade Show Season (Whether You’re There or Not!) | Episode 52 | 00:31:07 | |
Today we are talking about Tradeshows! This episode is for both the brands and the buyers. Whether you are at the tradeshows or not, we’re talking about how to maximize the tradeshow season opportunity. For the brands that attend the tradeshows, you’ll get my exact email strategies to stay top of mind for buyers after the shows. For the brands that DON’T attend the tradeshows, you’ll get inspired by a few ideas to help you take advantage of the biggest buying seasons of the year. And for the buyers that are buying during tradeshow season, I share a huge tip on how to breakdown your open to buy budget to make the most profitable buying decisions during and after the show. Enjoy the chat! CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com | |||
| 29 Apr 2024 | A Wholesale Buyer Outreach Strategy That Will Actually Convert | Episode 59 | 00:36:40 | |
What if I told you that the secret to your wholesale success is as simple as building a solid relationship with your ideal buyers? I’ve received hundreds of pitches from brands, and I’ve been honored to mentor brands over the last few years on this very topic… creating a wholesale buyer outreach strategy that will ACTUALLY convert. In today’s episode, I break down my top tips to creating your own strategy that is set to scale alongside your business. Here’s what you’ll hear…
Enjoy the chat! CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com | |||
| 15 May 2023 | How To Use Email Marketing To Put Sales On Autopilot with Kerrie Fitzgerald | Episode 23 | 00:56:53 | |
Welcome back to the podcast product people! I'm so excited today to introduce you to my friend, Kerrie Fitzgerald! Today's interview is longer than normal because we covered SO much that I just know you'll find valuable. First, let me tell you a little about Kerrie. the founder of Kerrie Fitzgerald LLC - an ecommerce and product business consulting & educational agency, and host of top 100 marketing podcast- The Ecommerce Society Podcast. In this episode we chat about:
ABOUT KERRY: As a digital marketing expert, Kerrie helps e-commerce businesses create “wildly in demand” brands that their customers are obsessed with. Her unique framework stems in organic marketing that brings in consistent sales and traffic without focusing a dime on ads. After starting her first high-end pet e-commerce business, The Dapper Dog Box in 2016, she grew the business to multi 6 figures of revenue in two years without funding, staff or support and successfully sold the business in 2019. During that time she was featured in Buzzfeed, Forbes and Mariah Carey’s Christmas must haves gift guide. She is a proud boy & dog mom, hot sauce and coffee lover and is an east coast transplant living in Seattle. So settle in, grab a pen and paper (because you'll want to take notes and let's dive in!) Loved this episode? Connect with Kerrie and let her know: CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com | |||
| 03 Jul 2023 | Creating White Space In The Summer To Plan For Holiday | Episode 30 | 00:24:59 | |
Welcome back to my summer mini series on the podcast product people!! I'm so excited to share this second episode with you where we're chatting all about how to create white space during your summer to plan for Holiday! In this episode, I share with you:
Hit subscribe on the podcast and make sure you don't miss the rest of this summer mini series - which is really going to help you feel ready for the upcoming Holiday season! CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com | |||
| 15 Jan 2024 | 5 Retail Consumer Trend Predictions for 2024 | Episode 48 | 00:29:16 | |
The retail landscape is continuing to change and evolve as it always does. In order to stay relevant and create a brand that can scale, you must be open to evolving alongside your consumers and buyers. In today’s episode of The Buyerside Chat podcast I breakdown my top 5 predictions for retail consumer trends. From technology, to marketing, to value-based shopping, these are the trends that I gathered from my research and conversations to help guide you as you set out to crush 2024 and beyond. CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com | |||
| 09 Apr 2023 | A look into my Biz! Q1 Takeaways + What I’m Working On This Quarter | Episode 18 | 00:29:43 | |
For today's episode, I wanted to do something a little different. I wanted to pull the curtains back on what Q1 2023 has actually looked like for me, a product based gifting business, and share my thoughts & takeaways with you! This is what I chatted about:
CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com | |||
| 01 May 2023 | Behind The Scenes Of The Corporate Retail Buying Process | Episode 21 | 00:31:52 | |
Ever wondered what really goes on behind closed doors in corporate retail? In this episode I spill the tea on the corporate retail buying process and how you can take some of what is done on a large scale and apply it to your product based business. During this episode, I covered:
Enjoy the chat! CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com | |||
| 03 Apr 2023 | Leveraging SEO and Legacy Content On Shopify for E-Commerce Growth with Nina Gibson | Episode 17 | 00:36:22 | |
Welcome to today's podcast episode - and my very first guest interview - with the incredible Nina Gibson from Nina Gibson Co. Nina is an SEO expert and visibility enthusiast with over 15 years of digital marketing experience. She is passionate about helping business owners elevate their visibility (and bottom line) with smart and holistic SEO strategies. She’s also a corporate drop-out, multi 6-figure business owner and a mom living on the southern coast of Maine. Let's welcome her to the podcast! In this episode, we chatted about:
Loved this episode? Connect with Nina and let her know: Sign up for Nina's Shopify SEO Bootcamp HERE CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com | |||
| 19 Jun 2023 | How To Nail Your Branding & Marketing Funnel as a Product Based Business with Ruthie Sterrett | Episode 28 | 00:53:02 | |
This week I'm so excited to introduce you to my friend Ruthie Sterrett from The Consistency Corner! Ruthie is a brand and marketing strategist and founder of The Consistency Corner, a content management agency that helps small business owners create consistent content that drives revenue through quarterly planning, simple marketing best practices, positive reinforcement, and accountability. In this episode we chat about:
... and so much more! Loved this episode? Connect with Ruthie here: Free Resource: Holiday Content Planner Book a DFY Instagram 9-Grid Session with Ruthie HERE CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com | |||
| 09 Oct 2023 | Buyer Chat! Turning Your Vision Into Profitable Product Collections with Courean Napolitano of Vixen Collection | Episode 37 | 00:38:51 | |
Meet Courean Napolitano - founder of the multi-location day spa boutique Vixen Collection based out of Seattle. With 20+ years of profitably scaling her business from the ground up, she offers a wealth of knowledge around her journey as a buyer. In this episode, we chatted about: - Retail business mistakes turned into learnings - The importance of having a clear vision for your business - Her unique buying process to create profitable product collections that maximize inventory - and how to take the emotion out of the buying process. Whether you are a maker or brand looking to grow your wholesale business or you have your own retail shop, this episode is a must-listen! Follow & Connect With Vixen Collection on Instagram: @shopvixencollection Check Out The Vixen Collection Website: vixencollection.com CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com | |||
| 13 Nov 2023 | Combatting Decision Fatigue & Maximizing In-Season Opportunity | Episode 42 | 00:20:18 | |
Raise your hand if you’re an over-thinker and easily overwhelmed by all of the un-confirmed decisions swirling around you during the holiday selling season! In today’s episode of The Buyerside Chat podcast I share how to:
CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com | |||
| 30 Sep 2024 | Why I Closed My Gift Shop - The Full Story | Episode 70 | 00:25:44 | |
You may have heard that I recently announced the closing of my beloved gifting shop, Bocu. Inside this (very raw, real) episode, I share the full story behind the Why. How I came to the decision. What went into it. And what happens when you give yourself the permission to evolve. Trigger Warning: this episode discusses infertility If you are currently in this season, know that you are not alone. CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com | |||
| 17 Mar 2025 | The 5-Step Quarterly Business Audit You Need to Be Doing | 00:28:47 | |
The new-year energy has officially worn off, and if you’re feeling like you’ve slipped back into old habits, you’re not alone. But before you spiral into a Q1 slump, let’s talk about spring cleaning your business—aka the quarterly reset you need to keep your business on track (and making money) all year long. I swear by this process, and if you make it a habit, you’ll feel less overwhelmed, make smarter decisions, and actually enjoy planning for the next year instead of dreading it. In this episode, we’re diving into: > The 5 key areas you need to evaluate every quarter - from goals to inventory management to your marketing. > Why forecasting (not goal-setting) is the real secret to growth > How to spot product trends early (before you get stuck with inventory no one wants) > The #1 marketing question you should be asking yourself regularly > The easiest way to identify operational bottlenecks before they drain your time & money And yes, we’re also talking about physically cleaning up your business—because a cluttered space = a cluttered mind. Want to stop feeling behind and start running your business like the CEO you actually are? Hit play and let’s do this! Mentioned in This Episode: Goal Setting Workshop – Get clarity & set Quarterly and Annual financial + growth goals that actually work for your product based business. Let’s connect! Get extra insights, tips, and resources when you join my email list. Sign up here. Enjoy the chat! CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com | |||
| 24 Apr 2023 | Wholesale Trade Shows - How To Maximize Trade Shows For Your Brand (Whether You Attend or Not!) | Episode 20 | 00:26:35 | |
But are you REALLY ready for Trade Shows? In this episode of The Buyerside Chat Podcast, we're diving into the topic of Trade Shows. Specifically, how to know if they’re right for you, you're ready for them, how to pick the right one + how to really leverage the opportunity at the trade show (or during the wholesale buying season). This episode is full of tips I've learned along the way, so if you've been thinking of entering the trade show world - or perhaps you've attended a couple and just not seen the results you hoped for - this episode is for you! During this episode, I covered:
CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com | |||
| 03 Mar 2025 | Boost Your Profit: Understanding Product Life Cycles | Episode 82 | 00:23:45 | |
Welcome back to the Buyerside Chat! We're diving into the importance of the Product Life Cycle for your business and how it can impact your profitability, assortment balance, and overall strategy. In this episode, you’ll hear:
We’ll chat through everything that you need to know about managing your product assortment to help you implement this strategy. The goal with these short conversations is to help you to become the buyer of your own business and make smarter, more strategic decisions. Enjoy the chat! RESOURCES: Listen to Episode 81: Your Product Launches: When and How Much?! CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com | |||
| 27 May 2024 | ONE Key Thing That You Should Do Now to Prep for Faire Market | Episode 61 | 00:26:20 | |
Are you ready for the Faire Summer Market? One of the biggest wholesale buying periods is right around the corner. The market is more saturated than ever. Oh and not to mention - it's a crazy time of year for all of us with summer kicking off, kids out of school, graduations, and just ... life! The energy that you put into your business right now needs to guarantee results. You should be laser focused on results-oriented, needle moving activities. In today's episode of the Buyerside Chat Podcast, I share my advice for the ONE thing that you can do right now in your product based business that will move the needle for your wholesale strategy. (Hint: it's to help you prepare for your Faire Summer Market sales) Enjoy the chat! LISTEN TO EPISODE #59 referenced in this episode! GET ON THE FAIRE BOOTCAMP WAITLIST! For product brand owners looking to take their wholesale growth to the next level, The Faire Bootcamp program is launching to provide detailed strategies, templates, and live coaching calls to help you engage with buyers and prepare for strategic, effective wholesale growth. This program offers a collaborative environment to connect with other entrepreneurs and drive meaningful progress in your business. Don't miss the opportunity to invest in your business and join The Faire Bootcamp to elevate your wholesale strategy. Sign up now to start your journey towards success and thrive during the upcoming summer market season. Let's make this your best market yet! CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com | |||
| 04 Mar 2024 | The Future of Digital Marketing with AI and Google Changes with SEO Expert Nina Gibson | Episode 55 | 00:35:11 | |
Changes are coming! There is no question that AI has changed the retail industry forever. Google has been at the forefront of leveraging AI to enhance the platform, and 2024 will bring a massive change to the Google that we all know today. I am so honored to have Nina Gibson back on the podcast to discuss the new Search Generative Experience (SGE) coming to Google. In this episode, she shares: - What changes are coming to Google - The way that these changes will impact not only how users get information but also how it will impact shopping decisions - How the changes will impact ecommerce brands - The differences between digital advertising and how these changes could affect paid advertising in the future - And what you can do right now to get your brand ready for the Google changes Nina is an SEO expert and visibility enthusiast with over 15 years of e-commerce SEO and digital marketing experience. She is passionate about helping business owners elevate their visibility (and bottom line) with smart and holistic SEO strategies. Over the past decade, she’s helped generate over $100 million in organic traffic revenue for a variety of brands and businesses across industries. She’s also a corporate drop-out, multi 6-figure business owner and mom living on the southern coast of Maine! To listen to the previous interview with Nina, check out episode 17 of The Buyerside Chat where we talked about creating legacy content and finding keywords. Connect with Nina! Download The Free Ecommerce SEO Checklist for Shopify Resources Mentioned on this episode: Google AI Experiment - YouTube Video Shopify App for Schema Markup: Schema Plus For SEO CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com | |||
| 10 Jun 2024 | What To Do When Sales Are Slow with Ciara Stokeland | Episode 62 | 00:38:16 | |
This week on the Buyerside Chat Podcast, I chatted with Ciara Stokeland about the importance of focusing on: - Existing customers - Simplifying your business model - Leveraging historical sales data to make informed decisions. We also dive into strategies for managing inventory, optimizing profit margins, and navigating economic downturns. Grab a pen and enjoy the chat! About Ciara: Ciara Stokeland is an author, speaker, podcast host and 3x Ironman who has built and sold multiple businesses. She now is the founder of the Inventory Genius method - a profit-focused coaching program for inventory-based business owners. Ciara was previously on Episode 43 >> Listen Here Follow & connect with Ciara! Check Out Her Website CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com | |||
| 04 Nov 2024 | What You Can Do Right Now To Prep for Faire Winter Market - Part 2 | Episode 74 | 00:19:36 | |
To get MORE Faire content (& the exclusive limited series dropping 11/11), subscribe to the FREE private podcast Unlocking Faire HERE: https://kristinfishercoaching.com/unlocking-faire-private-podcast Part two! The Faire Winter Market is right around the corner, so let’s chat about what you can do right now to prep your brand for success. In this second episode of the two-part series, we’re focusing the conversation on VISIBILITY… Because Retailers need to know about your product in order to buy your product! We know that wholesale growth is a numbers game, so I’m breaking down visibility strategies to get your brand top of mind for your retailers before market starts. Enjoy the chat! CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com | |||
| 30 Oct 2023 | Corporate Retail Secrets Behind Product Packaging That Sells with Kelley Kempel | Episode 40 | 00:36:52 | |
This week on the Buyerside Chat Podcast, I chat with Kelley Kempel about all things stand-out packaging. Kelley owns Hidden Path Creative, a graphic design studio supporting product-based businesses with packaging designs that genuinely represent their brand identity. She uses her extensive corporate retail background to provide clients with strategic, research-backed designs that stand out on-shelf and on-screen to grow sales. In this episode, we chat about:
Grab a pen and enjoy the chat! Follow & Connect With Kelley Kempel on Instagram: @hiddenpathcreative Check Out Her Website: hiddenpathcreative.com Listen to Her Podcast: Product Packaging & Profit Podcast CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com | |||
| 23 Oct 2023 | Let's Crush Holiday! 5 Tips To Drive More Profit in Q4 | Episode 39 | 00:34:53 | |
The number 1 thing that a buyer is focused on while building their product assortment is PROFIT. All roads lead to profit. From the product collection itself to the investment to the way it’s marketed. In today’s episode of The Buyerside Chat podcast I share with you 5 tips to help you drive more profit in your product business as you approach your biggest selling season of the year - holiday! We’re chatting about:
CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com | |||
| 26 Feb 2024 | What’s Trending For Spring! | Episode 54 | 00:27:17 | |
What’s trending for 2024? Part 2! Design trends. In last week’s episode, I spoke with Jessica Richards of JMR Trend & Creative, about how trends take shape and how you can work macro and micro trends into the product that you design. In this part 2 episode today, I’m sharing what I am seeing out there as Spring 2024 design & fashion trends based on what I saw at the Winter ‘24 tradeshows in NYC and the runways. And more importantly, how to filter trends through your brand lens and work them into your product assortment and collection profitably. Enjoy the chat! CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com | |||
| 03 Feb 2025 | Mastering Pinterest for Product Brands: A Chat with Marketing Expert Meagan Williamson | Episode 80 | 00:47:33 | |
In this episode, Kristin chats with Pinterest marketing expert Meagan Williamson about how to leverage Pinterest and other platforms for your product based business growth. You'll discover:
Meagan also shares insights from her 10+ years of marketing working with product brands to create an omnichannel content strategy that builds community and drives sales. Plus, learn about her favorite strategies for evergreen marketing on Pinterest! Tune in to learn practical tips that can transform how you market your products and grow your business, sustainably and efficiently both on and off of Pinterest. Enjoy the chat! ABOUT MEAGAN: Meagan Williamson is a Pinterest marketing expert dedicated to helping businesses achieve sustainable growth with proven Pinterest strategies. With a passion for simplifying marketing, Meagan empowers entrepreneurs to captivate audiences, boost visibility, and create lasting success by driving meaningful results and building strategies that scale over time. CONNECT WITH MEAGAN: Get on the Waitlist for Pin Potential: https://pinpotential.com/?affiliate=kristin_fisher Join the FREE Pinterest Challenge HERE Download the FREE Resource: Pinterest Image Guide **Please note that Kristin may receive commission from the above referral links. CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com | |||
| 19 Aug 2024 | Your Next Best-Seller: How to Find & Profitably Test New Ideas | Episode 67 | 00:25:14 | |
Have you ever found yourself sitting on a TON of inventory for a product that you thought for sure was going to be a best-seller but ended up being a total flop? We’ve all been there (it even happens in major corporate retail, too). But there is a way to strategically search for and test out new product ideas to find your next best-seller without losing money. In this episode of The Buyerside Chat, you’ll learn
Enjoy the chat! CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com | |||
| 18 Nov 2024 | Retail Strategies for Q4: What to Prioritize to Increase Sales | Episode 75 | 00:23:06 | |
DOORS ARE OPEN! JOIN THE FAIRE BOOTCAMP >> HERE! Feeling overwhelmed by holiday prep? This episode will guide you through optimizing your efforts and making the most of this crucial season. When the chaos of the holiday season kicks in - we want you to be laser focused on your profit drivers (i.e. what WORKS in your business) and NOT reinventing the wheel. In today’s episode, we’re chatting about how you can maximize the final weeks of the year. You’ll hear:
Let’s get focused and make these next few weeks count! Enjoy the chat! CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com | |||
| 18 Dec 2023 | Your Biz Growth Plan (& a New Workshop Announcement!) | Episode 47 | 00:29:25 | |
Grab the Goal Setting Workshop HERE! Now is the perfect time in your business as you’re winding down the holiday season to reflect on your business and set the foundation for what’s to come in the new year. In today’s episode of The Buyerside Chat podcast I share my thoughts on:
Enjoy the chat! CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com | |||
| 13 Mar 2023 | Why It Is Important To Have An Assortment Strategy as a Product Based Business | Episode 14 | 00:15:41 | |
In today’s episode I’m going to talk about why it's important to have a strategy behind a product assortment (and what a product assortment actually is - just in case you're not sure!) In this episode, I chatted about:
CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com | |||
| 01 Apr 2024 | Profitable Decision Making: The Power of the Product Edit | Episode 57 | 00:30:49 | |
What if I told you that you could make more money by selling LESS product? This episode of The Buyerside Chat Podcast is a foundational conversation around the retail buyer’s skillset of editing a product collection. I share how you can look at the data in your business to determine your ideal product offering that ultimately helps to reduce decision fatigue and increase conversion and profitability. In this episode, you’ll learn:
To get support and do this inside your own business with my support, put your name on the waitlist for the next round of the Product Scaling Intensive! >> Get on the PSI Waitlist HERE. Enjoy the chat! CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com | |||
| 17 Feb 2025 | Fine-Tuning Your Collections: What (& When) to Launch | Episode 81 | 00:31:37 | |
Today we’re chatting about the million-dollar question: how do you know what product to bring in (and when)? With retail shifting so quickly, it's key to understand what your wholesale buyers and your DTC customers not only want, but more importantly, what they NEED. In this episode, you’ll learn about:
This convo will really help you get inside the mindset of a buyer to bring more strategic thinking to your collection planning. Enjoy the chat! CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com | |||
| 13 May 2024 | Scaling A Creative Product Business That Aligns with Your Vision & Life - A Maker Chat with Dianna Allen | Episode 60 | 00:54:00 | |
In this episode of the Buyerside Chat Podcast, I sat down with Dianna Allen of Soleia Lane (formerly Terra) and Inventora to discuss how she scaled her candle business with just $100 to start and has since launched Inventora, an inventory and materials management system for makers. You’ll hear us chat about: - The power of creating a wholesale strategy that aligns with your vision for your business - Tips to find your sweet spot for trade show success - How to find creative outlets in your business without over-investing in inventory - The importance of managing your inventory and materials to scale your business profitably About Dianna! Dianna Allen founded TERRA in 2019 with only $100 to start. She has since grown the brand into a 6-figure business utilizing social media, markets, and trade shows. Along the way, Dianna also built a spin-off company, Inventora, to provide a solution to her inventory management troubles as TERRA grew. NOTE: Since this episode was recorded, Terra was re-branded to Soleia Lane! Connect with Dianna: Instagram @diannamallen @soleialane and @inventorahq Shop Soleia Lane: https://soleialane.com/ Explore Inventory & Supplies management software Inventora HERE www.inventora.com/?via=kristin-fisher & USE Code BUYERSIDE20 for 20% Off of your membership! CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com | |||
| 18 Mar 2024 | Leveraging Data To Make Smart Marketing Decisions In Your E-Commerce Business - A Chat with Jessica Totillo Coster | Episode 56 | 01:12:23 | |
Let’s make email marketing simple, shall we? Today’s episode is all about breaking down your marketing data to make smart email marketing decisions that save you time AND grow your list! Meet today’s guest, Jessica Totillo Coster of eCommerce Badassery. In this episode, we talk about: - Your customer’s journey with your product brand - Digital Advertising in 2024 and the importance of optimizing conversion - Ways to create enticing pop-up’s and lead gen strategies to grow your email marketing list - How to nurture your customer beyond the boring welcome sequence - Understanding key data metrics that empower you to make smart marketing decisions You are definitely going to want to take notes while you listen in to the chat! About Jessica! Jessica is an eCommerce & Email Marketing Strategist for boutique owners & product-based businesses. After 20+ years in retail, owning her own multi 6-figure brick & mortar boutique, and 3 years as the ONLY employee of a 7-figure eCommerce store now she’s sharing everything she learned the hard way… so you don’t have to. Jessica works 1:1 with eCommerce clients, hosts the eCommerce Badassery Podcast, and is the Founder of the Lounge, an educational membership for eCommerce Business owners. Episode Mentions: Click Here for the free gift for The Buyerside Chat listeners Connect with Jessica: The Lounge eCommerce Marketing Membership CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com | |||
| 11 Dec 2023 | Creating Calm in the Chaos of the Holiday Season with Azia Whitted | Episode 46 | 00:39:35 | |
This week on the Buyerside Chat Podcast, I chat with Mindfulness Coach Azia Whitted to help bring a bit of calm to your final push of the holiday season! In this podcast, we typically chat about strategies to grow your business and increase your profit. But in order to be able to effectively do that AND grow as the CEO of your business you need to be taking care of yourself and your mental health. Azia is a mindfulness coach, speaker, and motivator. She provides practical ways for business owners, especially women, to create calm in the midst of high demands and busy schedules. She is passionate about helping others create a life that avoids burnout and promotes well-being. Today she shares practical tips for you to implement mindfulness into your day to day. Grab a pen and enjoy the chat! Follow & Connect With Azia: Azia’s Website Azia’s TedX Talk CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com | |||
| 02 Sep 2024 | How To Set Sales Goals (& Feel Good About Your Numbers) For Your Product Based Business | Episode 68 | 00:27:38 | |
Today’s chat is about getting comfortable with your numbers and facing them head on! We’re talking about how to set sales goals for your product business, and how having a sales and inventory plan can help reduce anxiety around peak sales times. We will go over how to either set a plan, or to revisit your existing plan for Holiday to make sure you feel really good about it. We will talk though how to do this by: - Having a plan for the full floorset AND specifically Black Friday and Cyber Monday - Tieing that sales plan number back to your inventory (and what to do if you have too much or not enough!) - The importance of (and magic that happens!) when you set a stretch goal Enjoy the chat! Want some help to set a sales & inventory goal in your own business? Or to strategize your business growth plan? Let’s work together 1:1. My calendar is now open for Q4 & Q1 private mentorship: See the packages HERE CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com | |||
| 27 Nov 2023 | Your Post-Black Friday Checklist: Inventory & Recapping Your Sales | Episode 44 | 00:26:00 | |
Get ready to make the most of the next 6 weeks AND make your business even easier next year. Today is a special re-release of one of my favorite episodes from the vault - the pop up podcast from last holiday season that is no longer available to download! In this episode, I walk you through exactly what I do post Black Friday Cyber Monday weekend (and recommend to my coaching clients). It’s broken down into into 3 parts -
Grab a pen and enjoy the chat! CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com | |||
| 22 Jan 2024 | Buyer Hotline! Ask Me Anything: Wholesale, Mindset & Growth | Episode 49 | 00:26:22 | |
Introducing… The Product Scaling Intensive! (The ONLY way to work with me through Q2…) You asked. I’m answering! In today’s episode of the Buyerside Chat Podcast, I’m answering your questions that were submitted on Instagram and inside The Buyerside Club. We’re spilling the tea on Wholesale and Mindset while you’re scaling your product brand. The topics covered in this episode are: - working with brand reps to get your product into big retail stores - production capacity for handmade products - pitching new wholesale buyers and getting authentic and creative with your messaging - mindset and “managing it all” while you’re growing and scaling your product based business. Enjoy the chat! CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com | |||
| 02 Dec 2024 | Behind the Brand: The Power of Niching Down + Perseverance with Sarah Hart of Simply Curated | Episode 76 | 01:30:10 | |
In this episode, I sit down to chat with Sarah Hart, an innovative entrepreneur and founder of Simply Curated and sister brand Hart & Co Home to delve into Sarah’s journey of working in the early days of social media, creating a brand by listening to her customers, and navigating the world of being a viral content creator. You’ll hear:
Prepare for a deeply insightful conversation that covers the highs and lows of entrepreneurship, strategic content creation, and the authentic experiences that shape Sarah Hart’s multifaceted career. Enjoy the chat! Links to all the mentioned resources and Sarah’s social media platforms are available in the show notes. Connect with Sarah! Simply Curated Hart & Co Home Simply Sarah Hart CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com | |||
| 26 Jun 2023 | How to Predict Seasons In Your Business | Episode 29 | 00:22:00 | |
Welcome back to the Buyerside Chat Podcast! I'm so excited to share with you the first of a 4 part summer mini series - taking you behind the scenes and sharing with you what I do in my own business and life during summer, to prepare for Holiday! In this episode, I share with you:
Hit subscribe on the podcast and make sure you don't miss the rest of this summer mini series - which is really going to help you feel ready for the upcoming Holiday season! CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com | |||
| 08 May 2023 | 5 Lessons I've Learned Through The Last 5 Years In Business | Episode 22 | 00:27:41 | |
Welcome to a very special episode of the podcast!! This week I celebrated 5 years in business and because of that I wanted to share 5 lessons I've learned through the last 5 years as a business owner with my gift box brand, Bocu. In this episode, I chatted about:
CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com | |||
| 20 Nov 2023 | Simplified Profit Strategies To Make Your Product Business Work For You with Ciara Stokeland | Episode 43 | 00:34:33 | |
This week on the Buyerside Chat Podcast, I chat with Ciara Stokeland about profit, the Profit First method as it relates to a product based business, inventory management, key reports to have in your business, and how to identify opportunities to ultimately create a profit strategy that will make your business work for you. Ciara Stokeland is an author, speaker, podcast host and 3x Ironman who has built and sold multiple businesses. She now is the founder of the Inventory Genius method - a profit focused coaching program for inventory-based business owners. Grab a pen and enjoy the chat! Follow & Connect With Ciara: Check Out Her Website A GIFT FROM ME TO YOU! Shop small this holiday season! Simplified stress-free gifting with Bocu. Enjoy 15% Off Sitewide on all curated and customized gift boxes - exclusively for Buyerside Chat Podcast listeners. Code: BUYERSIDE CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com | |||
| 07 Oct 2024 | Lessons Learned From Closing My Business | Episode 71 | 00:30:08 | |
Part 2 behind the why of closing my product business. You may have heard that I recently announced the closing of my beloved gifting shop, Bocu. Inside this bonus episode, I’m sharing six lessons learned this year as I’ve navigated the decision. Whether you are at a crossroads in your own business, considering closing, or just in the thick of it - these lessons will encourage you to give yourself grace and open you up to a new perspective as you weigh your choices. Video Referenced in Episode: Brené Brown: Why Your Critics Aren't The Ones Who Count https://www.youtube.com/watch?v=8-JXOnFOXQk CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com | |||
| 19 Feb 2024 | Trend Forecasting & Evolving Consumer Behaviors with Jessica Richards | Episode 53 | 00:48:25 | |
What’s trending for 2024? In this episode, Jessica Richards of JMR Trend & Creative, shares her insights into how trend forecasting goes beyond the latest “core” trend on TikTok and can influence now only the product that you design or buy for your boutique, but also your marketing. We reminisce on our early days working together in the fashion industry, and then get into the good stuff. In this episode, Jessica shares: - Her 2024 fashion industry trend predictions - The trend forecasting process - How “core” trends form and are part of a larger trend picture - Differences in generational consumer behaviors between Millennial, Gen Z and Gen Alpha - The future of Brick & Mortar About Jessica! Jessica Richards is a trend forecaster, style storyteller, and founder of JMR trend + creative, whose synergistic focus inspires what is now and next. With an extensive background in forecasting and design for major North American retailers, she brings a forward-thinking yet commercial and brand-right viability to product and editorial content projects across the fashion and wellness industries. She has been quoted and featured as a guest expert across international media, including the New York Times, the Wall Street Journal, VOGUE, ELLE, New York Magazine, and more. She has also spoken as a trade expert for industry events, serving as a sought-after educational panelist for organizations such as MAGIC, JCK, Atlanta Apparel, NY NOW, and WWIN; as well as formerly serving as Fashion Director for the Accessories Council and its trade publication. Connect with Jessica: CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com | |||