The Business of Personal Brand Photography (Paula Brennan)
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| 20 Jan 2025 | Cashflow Kickstart: Quick Wins for a Revenue Boost | 00:18:39 | |
Are you feeling the pinch in your bank balance after the holiday season? It’s easy to live large on your credit card in December & land in January with a big bill to pay (we’ve all done it) That’s why I thought to kickstart the new year I'd share three practical strategies to help you tap into areas of your business today, where you might be able to uncover some quick wins. I share my personal strategies for discovering hidden revenue opportunities lurking in your archives and inbox. And shedding light on these untapped areas of your photography business that can bring in immediate revenue. My aim is to help you rediscover the gems already in your business, and show you how a few small tweaks can have a surprisingly big impact on your bottom line. AND… you don’t need flashy tactics—just a willingness to revisit old contacts and a fresh approach to creating irresistible offers. In this Episode, I share
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| 10 Jan 2024 | Because overwhelm is SOOOOO last year | 00:19:03 | |
That used to be my motto at the end of every year And yet in December I would find myself in a ball of stress and anxiety and not feeling well compensated for all my hard work. Can you relate? If you want to make sure that you are working with purpose in a way that feels good This episode is for you my friend. Cause after 24 years in business, I have narrowed my focus on 5 areas that if in tune, make me have a really happy business (and happy Paula) So this episode is dedicated to helping YOU to work smarter - not harder in 2024. In this episode I share :
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| 17 Jul 2022 | I Don’t Love Social Media, This is How I Make it Work For Me | 00:30:16 | |
FOR MENTORING + LEARNING WITH PAULA CLICK HERE Do you struggle using Social Media Platforms? Over-thinking what to post, which leads to procrastination and self doubt, resulting in no post at all. With the ever growing desire for social media presences, it can be extremely overwhelming navigating this space and knowing how to best use it for what your needs are. Today, Paula lets us in on a confession. She isn’t Social Media’s biggest fan, which has actually allowed Paula to discover what platforms she likes to interact on and how to use them effectively. Listen in as Paula gives you her 5 tips to keeping up with your social media post schedule and creating a feed that shows your personality. To access the Pivot, Grow and Create guide mentioned in this episode, click here. Remember to SUBSCRIBE and FOLLOW! | |||
| 30 Jan 2023 | Visuals That Tell Stories and Capture People's Attention with Lizzie Henebery | 00:45:31 | |
FOR MENTORING + LEARNING WITH PAULA CLICK HERE Images are not only meant to represent a person, brand, or organization, they should also hold great value, spark interest and tell unwritten stories. In this episode, I envisioned that there’s no other person who can talk best about how to have visuals that tell stories and capture people’s attention than the phenomenal and award-winning business owner Lizzie Henebery. Lizzie helps growth-focused clients across industries to achieve their vision and get the exposure they deserve. She builds content, communication messages, and strategy so people can see, believe and buy the client’s vision. Working with Lizzie and her team at The Organised Creative is like having a total approach filled with collaborations with experts in their respective niches. In doing so, they present excellent branding through well-crafted stories and images that best represent the brand. Get a load of valuable information on how you can demonstrate a client’s vision and story by incorporating specific images and collaborations, this is an episode you wouldn’t want to miss. Remember to SUBSCRIBE and FOLLOW! | |||
| 03 Apr 2023 | 3 Ways to Incorporate Video into your Photography Business | 00:17:41 | |
FOR MENTORING + LEARNING WITH PAULA CLICK HERE Video, we all know this is where it is at in so many places when it comes to personal branding. But are you actioning this powerful tool in your business? I know I know, right now you are most likely cringing and being like… but Paula…. What???? I already have so many things on my to do list, and now you want me to do video? No, I am not suggesting you totally flip over and give away the stills aspect of your photography business. You know I am a lover of creating still images, it is my home and lifeblood of my business. However, I do see the power of adding video in your arsenal for different purposes in your business. And in this episode I am going to share with you how you can too. | |||
| 19 Jun 2022 | Client Spotlight! Chatting with Business Coach Kerstin Reithmyer | 00:33:49 | |
FOR MENTORING + LEARNING WITH PAULA CLICK HERE Do I need a Personal Branding Photographer? This is a question many photographers think clients ponder upon. The reality is most clients are ready to take the leap and make the investment, so it’s on you as the photographer to step up and confidently make the connection with these clients. Today, Paula is joined by a very special guest, one of her clients, Kerstin Reithmyer. Kerstin is a business coach who works in the online space, this means Kerstin has created an amazing reality for her life, allowing her to travel freely, work her own hours and be an entrepreneur in the business world. Paula chats to Kerstin all about her experience of working with personal branding photographers, how it has impacted her business and gives fellow photographers a business owners perspective on the importance of branding photography. Breakthrough is a step-by-step implementation program that shows the exact blueprint Paula now uses to attract and pre-sell intelligently priced personal brand packages, how to create systems to save your time and build a tribe of loyal repeat clients. All with support and community to push past your blocks and barriers that may have slowed you down so far. Discover the course here. Remember to SUBSCRIBE and FOLLOW! | |||
| 28 Jan 2025 | Something big has happened… and I NEED to share it with you! | 00:23:39 | |
What if one decision could completely change the course of your photography journey? They say big changes usually start as small ideas, but this one caught me by surprise and grew faster than I ever expected. In this episode, I reveal the unexpected turn I never saw coming and why it’s had such a massive impact on me—breathing new life into my photography work. If you’ve been feeling like you’re on the edge of something new, this might be the spark you’ve been waiting for. No spoilers here—you’ll have to listen to find out exactly what happened and why I’m so excited for what’s next. | |||
| 01 Oct 2024 | What Every Personal Brand Photographer Should Know | 00:17:04 | |
I think often when photographers think of personal branding they think they need to be a stylist, a designer or a marketing guru. I certainly tried on all of these roles when I first dipped my toe into this space. But I also quickly got overwhelmed by all the hats I was trying to wear too! In this episode, I'm taking you back to basics and breaking down exactly what your role could be as a personal brand photographer. I dive deep into why it's important to stay in your lane and focus on what you do best. And how to ask the right questions to truly understand your clients' needs are without feeling the pressure to solve every aspect of their branding. If you are currently feeling overwhelmed trying to do ALL the things, then this is for you. In this episode, I share * Defining your role in personal brand photography * Having a clearer sense of your purpose * Developing the confidence to say no to tasks that aren't your responsibility * How to nail what YOU do best! Want more help with shooting, marketing & selling personal brand photography and/or generally getting paid for your photography? Great! Start here for these and other trainings: 📷 Future Proof Your Photography Business (Free Guide) 📷 Capture Personal Brand Photography That Sells (Free Mini Course) (Watch here) 📷 Watch BTS on Full Mini Brand Session (Watch for Free) 📷 Ultimate Posing Guide for Personal Brand Photography (Grab it here) 📷 Launch into Personal Brand Photography with Behind the Business (Join Here) 📷 A Year of Learning inside PBE Academy (Check for availability) 📷 The Complete Set up Personal Brand Mini Sessions (Check for availability) | |||
| 04 Nov 2024 | SNAPSHOT - 10 Clients Who NEED Your Help! | 00:08:12 | |
Get Free Guide - 50 Dream Clients for Personal Brand Photography HERE Have you ever wondered if the market for personal brand photography is already saturated? Are you struggling to find clients who truly appreciate the value you bring to their businesses? There is no shortage of awesome people doing really cool things who need YOUR help right now. In this snapshot I share just 10 pretty awesome clients from really diverse spaces so you can get inspired to think outside the box when it comes to discovering your future clients. Listen to the full episode here… Apple https://podcasts.apple.com/us/podcast/behind-the-lens-celebrating-50-cool-personal-branding/id1619889445?i=1000621450874 Spotify https://open.spotify.com/episode/6RLZ0t9iumaN6TpDUUFE2e Watch the full episode on YouTube https://www.paulabrennaneducation.com/podcasts/50 | |||
| 25 Nov 2024 | Mastering Networking as a Personal Brand Photographer with Lizzy Jacobs | 00:45:04 | |
Are you unsure how to find clients who value your work or how to focus your services in a way that feels both profitable and sustainable? It’s easy to feel like you have to say yes to everything just to make ends meet, but that’s not the only way forward. In this episode, I sit down with Lizzy Jacobs, a photographer who’s found her sweet spot in personal branding. Lizzy shares her journey of starting her business with a “say yes to everything” mindset and how she eventually transitioned into a focused, consistent, and highly successful branding photography business. We also dig into her biggest game-changer: networking. Lizzy explains how she made networking work for her—without it feeling salesy or overwhelming—and how those connections have fueled her growth. If you’re ready to take control of your photography business, this conversation will leave you inspired and motivated. Topics Covered:
Check out Lizzy's website here | |||
| 24 Feb 2025 | Brand Aesthetics: A Salon Owner’s Journey with Personal Brand Photography | 00:40:54 | |
LEARN PERSONAL BRAND PHOTOGRAPHY WITH PAULA & GET THE WHOLE BUSINESS SYSTEM BUILT OUT FOR YOU This week I chatted with my VIP client and friend, Katie Lawrence, a salon owner who has booked multiple shoots with me over the years—and who’s proof that branding photos aren’t just a luxury—they’re a necessity for any business that wants to grow and evolve. Katie runs a successful salon and has booked multiple branding shoots over the years as her business expanded. She shares how each session has reflected a new stage in her journey, from launching her business to building a team and refining her high-end brand identity. We also talk about how showing up consistently in polished, professional images has made her business feel cohesive—and how that’s translated into more bookings and brand trust. And Katie opens up about a major social media setback that would have crushed most businesses—but thanks to a strong brand presence (and a killer image bank), she was able to bounce back stronger than ever. If you want to learn how to educate clients on the long-term value of branding photography, this episode is packed with insights that will help you shift their (and shift your) mindset! In this episode, we cover:
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| 15 Aug 2023 | Becoming the go-to Photographer in Your Area | 00:24:56 | |
LEARN WITH PAULA How often do you see other photographers in your area zooming up in the ranks (even if you have been around for years) And wonder how did they become so big so quickly? I used to to sit back and ponder this. As a bit of an over thinker and eager student I would study what others were doing to try and see if I could map out what makes some photogs become well known and stand out more than others. Sure the quality of your photography is one thing, but there really are other elements that mean that one photographer can navigate to a successful business quicker than another with equal skills. So in this episode I distilled my thoughts on this down to 3 key areas I think you can focus on to become one of the go-to photographers in your area. In this episode, I share :
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| 15 May 2022 | The Moments That Light me up with my Clients | 00:24:50 | |
FOR MENTORING + LEARNING WITH PAULA CLICK HERE Welcome back to another episode of The Business Of Personal Branding Photography. In this week's episode, Paula shares her golden moments she experiences while working with her clients. From the initial phone call, to those moments throughout the shoot where she gains that confidence, all the way through to the clients reviewing the photos and seeing the ones they chose. This is Paula's why and this why she loves working with women and being a part of their growth. Remember to SUBSCRIBE and FOLLOW! | |||
| 06 May 2024 | Offers that Makes Sense for Female Photogs & Clients | 00:27:32 | |
This one is for the lady photogs today. Don’t mean to exclude the boys ever (but I am today) I just really wanted to speak to my girls out there today. Cause let’s face it, lady photog business owners are often juggling lots of plates. Now I am not discounting men and their contribution in any way. In fact my dad was a photographer who more than pulled his weight in the home. However I have observed that many of my best friends & clients (who are all business owners from all different walks of life) do have to balance just a few more tasks when kids and household duties are concerned. So I wanted to record an episode to speak to the lady photogs who do business with other ladies in business.. Cause I really think that what we are all looking for is ease and simplicity. So if you are feeling stressed out, overwhelmed, tired, like you are not necessarily doing everything (or anything) as well as you’d like to be doing. This episode is for you! | |||
| 08 Oct 2024 | SNAPSHOT - Building a Brand Aesthetic with Images | 00:10:32 | |
Feel like your photoshoots are all looking a bit samey samey? I had a great chat with designer Delyse Wright about the kind of images that help designers to build websites and she gave me lots of inspiration how to shake up your shooting with some really simple and easily actionable ideas. Listen to the full episode here… Apple https://podcasts.apple.com/us/podcast/images-that-grow-your-clients-personal-brand-with/id1619889445?i=1000590100235 Spotify https://open.spotify.com/episode/3lYqKKwmnCOUREUjsmBAop Watch the full episode on YouTube | |||
| 05 Jun 2023 | Time to shift gears with pricing? | 00:25:22 | |
PRICING & PACKAGING WORKSHOP LEARN WITH PAULA Have you been mulling over a price increase (or decrease) for a while now? Implementing changes in your pricing can make you feel a bit ick. I get it. But there comes a time when you have to put your business pants on and implement some changes in the way you are pricing your photography, otherwise you might end up finding yourself in a pickle at the end of the quarter. And with inflation affecting everyone across the world, I thought this was a good time to maybe give you a little nudge to take a look at this area in your business. Whether your calendar is full or you are looking to fill it, this is an area that needs a little check in to make sure your business is healthy, and so I wanted to share what I think are the red flags that are telling you it is time to consider (and implement) a price adjustment in your business. In this episode, I share :
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| 29 Apr 2022 | 3 Things Photographers Need to do to be Successful in Business | 00:31:41 | |
FOR MENTORING + LEARNING WITH PAULA CLICK HERE Are you running the kind of business that you dreamt of when you first picked up that camera and were bitten by the creative bug? As creatives we spend all of our time perfecting our craft right which means that we don’t often spend time on the business side of things. In this episode, Paula shares 3 things she wishes she knew when she first started her photography business. By listening you will learn the importance of valuing yourself and your work, the need for a sales process and why you should be marketing yourself. Remember to SUBSCRIBE and FOLLOW! | |||
| 09 Jul 2024 | Real Talk - Navigating Tough Times | 00:13:57 | |
Have you been feeling the pinch lately? Are your bookings down and you are finding clients slower to book? Trust me, you're not alone. I wanted to get real about the current economic challenges we're all facing and how it's affecting our photography businesses. Cause I know it's tough out there, but I want to share some practical strategies that have helped me stay afloat during these challenging times. There are ways to keep your business thriving even when the financial climate is tricky. And I want to give you some creative solutions. Rather than stewing in the doom and gloom, I want to help you become proactive :) In this episode, I share:
Want more help with shooting, marketing & selling personal brand photography and/or generally getting paid for your photography? Great! Start here for these and other trainings: 📷 Future Proof Your Photography Business (Free Guide) 📷 Capture Personal Brand Photography That Sells (Free Mini Course) (Watch here) 📷 Watch BTS on Full Mini Brand Session (Watch for Free) | |||
| 28 Feb 2024 | The Zig & Zag of Chasing Business Dreams | 00:16:07 | |
Are you feeling a little underwhelmed with your progress in your business? Sometimes you can feel like you are working so freaking hard, and seemingly getting no where. Or other things in life can keep bumping into you and you can get derailed from what you think your goals are. Happens to all of us hey? I recorded this episode I am about to share with you last week before I jumped on a plane to the USA. This was just a last minute record of thoughts, so please excuse me if I am a bit bumbly. I wanted to share with you how chasing dreams, particularly in the last 5 years, has taken all of us on a bit of a roundabout… and I am no different. As much as the education side of what I do has grown, it definitely has taken a way different path than I thought. But I am making it to present at WPPI in just a matter of days, a dream I have had for quite some time now. And so in sharing this story I hope that it might inspire you (if you need it) to stay the course with your business dreams too! | |||
| 22 May 2022 | Client Spotlight! Chatting with Broker, Cass Connelly | 00:26:28 | |
FOR MENTORING + LEARNING WITH PAULA CLICK HERE Many photographers believe there isn’t a market of start up clients who will invest in photography, well…you’d be surprised! For start up businesses, creating your brand is crucial and in the market of today, clients are more aware of the importance of making an impact online, and this is where photography comes in! In this episode, Paula is joined by a very special guest, Cass Connelly. Cass is a Mortgage Broker and repeat client of Paula’s. Paula wanted to hear more about Cass’s perspective, hearing her thoughts on working with Paula, the smooth process from start to finish and why she continues to come back. They spend a little time talking business finding out how Paula has helped grow her business, the steps she took to grow her business so quickly & the importance of investing in Personal Branding Photography within your business. Find out more about what Cass offers here! Remember to SUBSCRIBE and FOLLOW! | |||
| 17 Jul 2023 | Behind the Lens: Celebrating 50 Cool Personal Branding Clients | 00:25:24 | |
Here's a shoutout to all my amazing clients to celebrate our 50th Episode! | |||
| 09 Aug 2023 | My Top 3 locations for Personal Brand Photoshoots | 00:29:31 | |
WATCH NEW MASTERCLASS : CAPTURE DREAM CLIENTS IN BEAUTIFUL SPACES Are you a little bored with you are currently shooting? Or perhaps you are stuck working in locations that you just don’t love. That was me too. Let’s face it, it can be really tough when you turn up to a shoot all excited only to find you are stuck in a room with no light, dark walls and full or furniture you need to navigate. And I think all photographers have faced some awkward spaces to navigate in their time. I still do from time to time, but I also have built a business where more than not I now get to choose where I capture. I think that is one of the best parts of Personal Branding, is getting back a little more control of where you want to capture your clients, cause often times you are more in the drivers seat. That's why I wanted to share my favourite locations for shooting in, because I now love what I can create in different spaces for my brand clients, and I wanted to share with you why. In this episode, I share :
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| 29 Apr 2022 | Why I made the switch to personal brand photography… 100% | 00:38:48 | |
FOR MENTORING + LEARNING WITH PAULA CLICK HERE Welcome to the very first episode of The Business of Personal Branding Photography! To kick start, Paula takes us on a trip down memory lane, filling us in on her incredible journey. From growing up surrounded by photography, thinking she’d never follow the same path, to discovering her love of photography, buying the family business, and diving into the world of weddings and eventually portrait photography. After years of amazing experiences and connections, Paula has jumped into the world of personal branding. In this episode, Paula shares why she moved from a lucrative wedding studio in Sydney to open a portrait studio in a smaller beachside community to then closing it at it’s height to focus 100% on personal branding, and offers her pros and cons of transitioning from wedding and portrait photography into the world of personal branding photography. See full show notes and explore other episodes here! Remember to SUBSCRIBE and FOLLOW! | |||
| 26 Dec 2022 | 2022 Reflections And Planning Ahead For the Next Year | 00:18:23 | |
FOR MENTORING + LEARNING WITH PAULA CLICK HERE I just can’t contain my excitement that we have reached the end of 2022. It was indeed a crazy year filled with good and bad surprises that made impact on both our personal and business lives. And so today’s episode, I have decided to share my 2022 reflections and planning ahead for the next year. Most people choose a word or theme that best describes their plans and intentions for the new year but I just want to chase feelings. So for 2023, I want to be chasing inspiration. I learnt that whenever I go after what makes me inspired, the flow, connection, and intimacy automatically follow through. Tune in as I share how following what inspires me allowed me to map out my 2023 plans. Remember to SUBSCRIBE and FOLLOW! | |||
| 09 Oct 2023 | That Naked Girl on the Beach in the year 2000 | 00:07:50 | |
LEARN WITH PAULA CHECKOUT UPCOMING WORKSHOPS Have you ever learnt in person with another photographer ? In the early days I was lucky enough to carry bags, reflectors and fluff dresses and (not robes) for so many awesome photogs. And I was pretty good cheap (and often free) labour, so I got asked to come back. I am a massive fan of learning on the job. And that is why I have always been a huge fan of going to paid workshops throughout my career. I was sharing with my good friend Alison a story about a workshop I was at, back in the year 2000, and great thing was I hit record on my phone. And so for todays episode I thought I would share this little snippet from our long conversation about one of the biggest lessons I learnt in my career. | |||
| 28 Jul 2022 | Creating your Personal Brand Folio | 00:22:03 | |
FOR MENTORING + LEARNING WITH PAULA CLICK HERE We all know that starting out as a photographer, you need to have a folio to showcase your work, and for personal branding this is no difference. When it comes time to create your folio, you need to evaluate the market you want to represent. In this episode, Paula gives you tips on building a portfolio to grow your desired clientele, and how to take control of your business to smash it in your dream market! To access the Ultimate Posing Guide mentioned in this episode… https://paulabrennan.com.au/pb-posing-guide Remember to SUBSCRIBE and FOLLOW! | |||
| 03 Jan 2024 | Cultivating Your Own Personal Brand | 00:20:13 | |
Learn with Paula Join Free Masterclass - Capture Personal Brand Images That Sell We all know as photographers, and especially as personal brand photographers that we should be walking our talk. And by that I mean actually showing up online, whether in images or video Or better again both. However, just like our clients do it is really easy to get caught up in our heads, get into overwhelm and then spend weeks (or months) in procrastination. So I thought we would start the new year with a little bit of inspiration on how you can focus on cultivating your own personal brand. Cause my ultimate goal is really to help you to get seen for all the good that you do. Ahem notice the word SEEN 😳 In this episode, I share :
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| 21 Mar 2023 | Student Spotlight - Mike Styer on Headshots, Corporate & SEO | 00:51:47 | |
FOR MENTORING + LEARNING WITH PAULA CLICK HERE So one of my favorite things to do is to connect with photographers who I have trained and see how they have grown in their business. And this guy is a legend in my eyes. Mike Styer is a Philadelphia/Exton-based headshot and branding photographer who works with small businesses, corporations, entrepreneurs, to create “a photographic experience that doesn’t suck!” I was so keen to invite Mike onto the Podcast, cause I just love that Mike adopted and adapted when we worked together, but he didn’t try to flip his entire business model. And best of all, he has been able to increase his average sales significantly as a result. Mike is also a bit of a marketing geek like me so I was so keen to learn and get him to share what he has learnt about SEO, something I have a basic knowledge and practise of, but this discussion just blew my mind about possibilities of going deeper into SEO. And as Mike and I both started out young in our businesses, I was keen to open up a discussion about self learning through running a business. Links Rob Greer FB Community - Photographer SEO: Google Is A Stone-Cold Bitch To get to know Paula and get insight into her work, click here & Follow her on Instagram here. Remember to SUBSCRIBE and FOLLOW! | |||
| 13 Dec 2022 | Images That Grow Your Clients Personal Brand With Delyse Wright | 00:43:42 | |
FOR MENTORING + LEARNING WITH PAULA CLICK HERE Understanding how personal brand photographs are used by your clients and the story that's being told plays an integral part of a successful photoshoot. Some photographers get stuck in the process of creating great images while forgetting about their final use and fail to bring a client’s brand to life. So in this episode I’ve invited a beautiful client of mine, Delyse Wright to share her insights and expertise in creating great images that serve clients all throughout their branding. Delyse is a brand stylist and brand coach who’s been through her own brand evolutions and acknowledges these transitions as stepping stones to finding her true passion. Photographers need to remember that photos are not just meant to look pretty, they have a critical role to play to embody functional marketing content for the clients. Careful consideration needs to be placed on the aesthetics, the variety of images produced and how it brings the clients personal and business values to life. Remember to SUBSCRIBE and FOLLOW! | |||
| 02 Jan 2023 | Understanding The Value You Deliver | 00:15:56 | |
I’d like to start the year by discussing one persistent problem most people struggle with: understanding the value you deliver. Although I wouldn’t want to exclude you gentlemen in this conversation let me say a little disclaimer that I see this issue more in women than you. The reality is that so many women in our industry don’t value themselves, which is evident in how they handle business. Not recognising the value you offer impacts business growth - you don’t know how to set proper pricing, come up with better offers, and don’t see the return of all your efforts and hard work. I hope that in this episode you learn how to appreciate your value, unravel the possibilities you truly deserve, and start taking control of where your business needs to go. Remember to SUBSCRIBE and FOLLOW! | |||
| 26 Jun 2024 | Creating Content in YOUR Happy Place | 00:23:51 | |
Are you struggling to make content creation a seamless part of your photography business? Or are you simply overwhelmed with your marketing to-do list, unsure of where to start, or how to stay consistent? Even though we have so much content right at our fingertips, this is one area I see hold up so many awesome photogs, is simply sharing what they do! Believe me I have gone through the ropes on this one too! And that is why I wanted to dive into how I have made content creation easier and more enjoyable for myself. So that maybe this might inspire you to let up on yourself and find your own flow that works for you! After listening I am sure you'll find it easier to maintain a consistent marketing rhythm and reduce the stress you might right now associate with content creation. Join me as I walk you through my journey of experimenting with different methods and routines to find what truly works. Let's transform your content creation process into something you look forward to, rather than a dreaded task. In this Episode, I share :
Want more help with your marketing? I have a suite of done-for-you marketing campaigns, all the email, post, graphics and video templates you need to get your next marketing campaign off the ground. 📷 Check out Done-for-you Marketing campaigns (Save Time) | |||
| 07 Feb 2023 | How to Charge What You WANT to Charge | 00:18:06 | |
FOR MENTORING + LEARNING WITH PAULA CLICK HERE I recently had a brilliant question posed to me in my mentoring group and I thought this was an excellent topic to break down - How long did it take before you're able to charge what you charge? So to break it down further, my beautiful community member wanted to offer premium experiences and find clients willing to pay whilst considering the hard work it takes to become a high-service business. And this is something I could talk for days about. However it really got me thinking about the journey. In this episode, I dive deep into what I think is a really topical conversation that made me look back on how I started my business, the not-so-great decisions I made, and how I finally see my photography’s value and used this to leverage my business. | |||
| 02 Oct 2022 | Marketing Planning for the Holiday Season | 00:20:53 | |
FOR MENTORING + LEARNING WITH PAULA CLICK HERE We all know the stress of the silly season, it’s an overwhelming time for most so being prepared with a marketing plan in place is crucial. Paula understands the overwhelming feeling most photographers feel when it comes to marketing, and gives a clear and simple breakdown to help you avoid overwhelm to ensure your marketing plan aligns this holiday season. Remember to SUBSCRIBE and FOLLOW! | |||
| 18 Dec 2023 | How Did YOU Kick Butt This Year? | 00:19:34 | |
However, how many times do you look back over the year and look at all the things you didn’t achieve, rather than the things you did. So in this episode I want to take a small fraction of an exercise I guided my students through In the hope that this will help you to focus on what you did well as you look forward to a new year. Let’s lighten it up, look to the future with renewed hope and maybe a little emphasis on where you can focus on to make you happy and content in your photography business! | |||
| 14 May 2024 | Talking Community with Mark Rossetto | 00:37:39 | |
LEARN WITH PAULA This year is very much about collaborating with others for me, as I think you will know if you have been tuning in And so this week I am so excited as I was lucky enough to chat with the really talented Mark Rossetto. Now if you have not heard of Mark before, he is an international award-winning double master photographer (AIPP), Master Photographer with WPPI, a highly sought-after public speaker and a qualified Life and Photography Business Coach Mark now dedicates his time to teaching photographers the skills needed to build successful businesses through the Professional Photography Business Network. I love his energy and I love his shared enthusiasm for our industry. We talked history, and the future of photography and bringing our community - particularly here in Australia - together. And I love bringing this conversation to you! | |||
| 10 Jul 2022 | Make it Easy for Your Clients to Say YES! | 00:32:24 | |
FOR MENTORING + LEARNING WITH PAULA CLICK HERE Remember when it was easy to just pop an ad in the yellow pages and gain your clientele. We now have so many areas for clients to find you, so how do you engage them and make it easy for them to say yes! In this episode, Paula chats about how you can best serve your clients and make it an easy process for them. She challenges you to deep dive through your website, checking through all the nitty gritty details, like links, contact information and that what you do is clearly displayed and understood. She really wants to ensure all your process before, during and after working with your client is seamless, engaging and most importantly easy for your clients. Send us a DM or email for a link to your free PDF cheat sheet mentioned in this episode. Remember to SUBSCRIBE and FOLLOW! | |||
| 30 Apr 2024 | My Perfect Day | 00:21:03 | |
Join Free Mini Brand Session Masterclass by Clicking Here Once upon a time, I felt so overwhelmed in my business that I hired a business coach, cause I couldn’t see which way was up. They walked me through an exercise to work out what my perfect day would look like. I know this may seem like a silly exercise to many, but I was working so hard for other people's outcomes I lost sight of what I wanted for me on a day to day basis. This was 7 years ago. And as I was recording todays episode of the podcast, I realised that “this day” - a Monday I experienced recently - was it! Now this “Monday” was not by any means one of the most remarkable days in terms of business, revenue or marketing. But it is the kind of day I have been building my business towards for years. And this is also what I like to help others to do, to build their business to serve them THEIR perfect day (in fact I have virtually a whole module inside of my course devoted to this outcome) So if you are feeling in need of inspiration about how the simplicity of one single day can bring another so much joy Then this episode is for you my friend. | |||
| 19 Jun 2024 | Finding Inspiration for Smart Marketing | 00:16:15 | |
I freaking love marketing for others, but often get super stuck when it comes to marketing myself. So I am no angel in this department. However I have learnt to borrow a simple strategy from my retail days and I thought you might need to apply this too! So if you are feeling stuck, unsure of how to promote yourself without feeling pushy or inauthentic Or wondering wonder why your social media posts aren't gaining traction Of just feel like all your marketing is falling flat This episode is for you my friend. Trust me, marketing doesn't have to be intimidating or uncomfortable; it can actually be a beautiful way to connect with your ideal clients. My goal is to help you to ask the right questions, engage meaningfully with potential clients, and use your social media platforms to their fullest potential. Want more help with your marketing? I have a suite of done-for-you marketing campaigns, all the email, post, graphics and video templates you need to get your next marketing campaign off the ground. 📷 Save time with Done-for-you Marketing campaigns (Get Started) Or need more help with shooting, marketing & selling personal brand photography and/or generally getting paid for your photography? Great! Start here for these and other trainings: 📷 Capture Personal Brand Photography That Sells (Free Mini Course) (Watch here) 📷 Future Proof Your Photography Business Free Guide (Snap it up) | |||
| 16 Jan 2024 | How Personal Branding Gives Good Wedding Vibes ✨ | 00:12:13 | |
LEARN WITH PAULA IN 2024 (DOORS CLOSING 18 JANUARY 2024) I think a lot of wedding photogs can be scared to make the leap into Personal Branding. Dealing with business clients can seem so far removed from the glitz and glam of a wedding day. However I often find myself describing that personal brand sessions are a bit like weddings for my clients. There are so many similarities and it is kind of funny as I reflect on them, cause I thought I was so far from weddings, but after recording this episode I realized I really am not! So if you are a wedding photographer you are totally going to vibe with this episode asI unpack just some of the similarities. Cause the two worlds are not as far apart as you would think! | |||
| 04 Oct 2023 | Work Less, Earn More & Superpower your Photography Business with Chris Garbacz | 00:47:30 | |
I love software that helps me to save time, serve my clients better and make more money. Simple. And I really love software that just makes the whole process of setting up, operating and understanding all the tech stuff easier. Which is why I am a massive fan of Studio Ninja, and why I wanted so badly to chat with Chris Garbacz and introduce him and SN to you if you have not discovered them yet, Chris is an award winning wedding photographer, co-founder at Studio Ninja and author of Shoot Like a Ninja, an Amazon Top 10 bestseller... just to name a few things! But rather than doing a "sales pitch"" for the software, I really wanted you to hear the guy behind the software, as I think that it is the people behind this photography business tool that is what makes it a standout for me. You can hear in his voice that he is passionate about helping us photogs, cause he is one, and he gets the struggle. I love sharing stories with Chris about the transition into seeing the light with automations and hearing the success stories of the studio ninja clients. And I especially am a big fan of how candidly he shares the origin story and how they overcame so many early obstacles on their journey of growth. Lots of lessons in this one for sticking the path, and even if you don't geek out on automations and this tech stuff like I do there is still so much gold in this one. LEARN WITH PAULA - https://www.paulabrennaneducation.com/learn CHECK OUT STUDIO NINJA - https://app.studioninja.co CHECK OUT CHRIS GARBECZ - https://www.chrisgarbacz.com.au | |||
| 23 Jul 2024 | Revolutionize Your Editing with Scott Wyden Kivowitz from Imagen | 00:33:41 | |
Hands up if your editing and post-shoot workflows are still bogging you down? Trust me, it doesn’t need to in 2024! If you are looking for a way to ensure consistent, high-quality edits without spending hours in front of your computer, then listen in, friend. I jumped over to using AI a year ago and this literally is now saving me thousands in editing fees each month and 10’s of hours of my own time trying to do it too! So I was excited to sit down with Scott Wyden Kivowitz, the community manager at Imagen, to discuss how AI is revolutionizing the photography industry and making our lives easier. Join us as we chat through the benefits of Imagen's editing software, from automated culling to personalized editing profiles. Scott's expertise and enthusiasm for AI technology will inspire you to embrace these tools and enhance your photography business and of course your own business mojo as a result! In this episode we discuss :
Get your life back and get your hands on my Natural Light profile so your images are consistently light, bright and clean! Trial Imagen & get 1500 free edits by signing up here And use code BP502025 - to get my profile for half price here | |||
| 11 Apr 2024 | USA Takeaways & Insights from Our Photography Community | 00:26:27 | |
Took a little break from the podcast to recharge after an intense month filled with travel and overseas visitors. But its been long enough and my hiatus gave me time to ponder and reflect deeply on your needs (as well as my own!) After spending a couple of cool weeks teaching, shooting and mentoring in the USA, I I gleaned invaluable insights. Cause I think if you operate independently (cause lets face it the majority of domestic photographers do) And you FEEL like you are on your own with what you are feeling (cause maybe the people around don't really understand what you are going through) Then it can be a lonely kind of business (even if you are meeting and capturing LOTs of different people and places) So in this episode, I wanted to share what my key takeaways were from meeting 100’s of photographers - all at different stages - from across the world. In this episode, I share :
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| 19 Aug 2022 | How Personal Branding Photography Changed Alison's Life - Student Spotlight | 00:38:44 | |
FOR MENTORING + LEARNING WITH PAULA CLICK HERE In this episode Paula is joined by a very special guest, Alison McWhirter. Alison felt stagnant within her photography business and was unsure of what direction. Alison was recommended Paula’s breakthrough program by a friend, and after completing the course, Alison has jumped ship into the personal branding photography world and isn’t going back! The two talk about Alison’s journey before making the switch and how much Alison’s life and business has changed since. | |||
| 26 Sep 2023 | Top 5 Personal Brand Images to Master | 00:24:28 | |
LEARN WITH PAULA Ever get stuck when you are on a shoot with a client for ideas on how to create variety? When I first jumped from portraits to personal branding I must admit a lot of my work could look a little one-note. I had to work really hard to make sure I was creating enough variety for my clients and really fight the urge to Perfectly portrait pose and crop throughout the shoot. You have heard me say it before, but Personal Branding is way more than a headshot, and so I thought I would dig deep into a few images you can master to create quality and variety for your client. In this episode I share :
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| 05 Jun 2024 | Breaking Through Your Marketing Roadblocks | 00:17:55 | |
Are you drowning in a sea of marketing options, unsure of where to focus your efforts? Let’s be real… with so many strategies and tactics hitting you in the face on social media, it is SOOOOO easy to freak out and not know what to do. It is so easy to sit for day weeks, heck even months in confusion and paralysis, and I want to help you to get through this. I firmly believe in the power of simple, effective marketing for long-term success. Yet, with the endless stream of information, it's no wonder you might feel frozen in place. Ultimately, I think you know this his podcast is all about helping you find your flow, achieve ease, and reap the rewards of owning your own business—both now and in the future. In this episode, I want to help you to “unfuss” yourself with your marketing, so you can start to make it easier on yourself to actually get things done! Let's ditch the "should's" and embrace the "do's" in your marketing strategy—starting now! | |||
| 12 Jun 2022 | 5 Things I Can Not Do Without On a Photoshoot | 00:20:04 | |
FOR MENTORING + LEARNING WITH PAULA CLICK HERE A photography kit houses many things, most of which are vital to every shoot day! There’s the obvious things like Camera, Lens, Batteries but what are the things that are essential that aren’t as obvious? In today’s episode, Paula goes through the 5 things she can't shoot without! From random pieces of equipment, to team members that help create the magic. This episode is a fantastic insight for all photographers, offering solutions to things you may be struggling with during your shoots. Breakthrough is a step-by-step implementation program that shows the exact blueprint Paula now uses to attract and pre-sell intelligently priced personal brand packages, how to create systems to save your time and build a tribe of loyal repeat clients. All with support and community to push past your blocks and barriers that may have slowed you down so far. Discover the course here. Remember to SUBSCRIBE and FOLLOW! | |||
| 18 Jan 2023 | 11 Ways to Improve Your Business Revenue | 00:16:23 | |
FOR MENTORING + LEARNING WITH PAULA CLICK HERE There was a time when I was so oblivious about my finances and often burying my head in the sand until it was the end of the tax year, cringing while showing my books to my accountant. I never knew what to expect and always trusted my gut when it came to running the business. Which I learnt in time was a BIG error on my part! Now, I know the importance of knowing my numbers, and over time, I have developed strategies that have helped me to proactively increase business revenue. In this episode, I share the 11 ways to improve your business revenue. Keep in mind that revenue is the overall amount of money you can potentially bring into the business, not necessarily profit, however of course they could enhance your profit for sure! These tips will encourage you to look beyond the packages you’re currently offering and assess services you may be giving away for free. We’ll look into your prices, creating new experiences, adding services, and the most important thing in the business - generating more leads and so much more. This is going to be an exciting discussion, so make sure you don’t miss the episode. Remember to SUBSCRIBE and FOLLOW! | |||
| 11 May 2022 | Is There a Big Enough Market for Personal Branding? | 00:29:28 | |
FOR MENTORING + LEARNING WITH PAULA CLICK HERE Are there even enough clients out there that want personal branding? This is a question Paula finds herself being asked regularly, and the simple answer is YES! The average entrepreneur/business owner doesn't have the capacity or desire to create and execute a social media strategy to show up online regularly. So personal branding photography is a marketing tool most small businesses need and want. In this episode, Paula dives deep into The main types of personal brand clients and what they want from you, so you can create products, packages and marketing to suit their needs and see you getting paid well for your hard work! To read more about everything Paula covers in this episode, click here. Remember to SUBSCRIBE and FOLLOW! | |||
| 14 Aug 2022 | The 3 Mentors That Helped Shaped The Photographer I Am Today | 00:26:14 | |
FOR MENTORING + LEARNING WITH PAULA CLICK HERE We all have mentors to thank for influencing us in our journey to perfecting our craft. Today, Paula dedicates this episode to 3 people she holds near and dear to her heart, and the things that they taught her to help her become the photographer she is today. To get first access to Paula’s free training coming this week, visit the link here. FREE TRAINING SERIES Profit with Personal Brand Photography in 2022. Book shoots, Pre-sell Packages, and create recurring revenue with clients who feed your soul (and who value what you do!) Remember to SUBSCRIBE and FOLLOW! | |||
| 28 Nov 2023 | Thrive in your Photography Business in 2024 | 00:30:24 | |
Are you at a point where you are evaluating your photography business and want to start 2024 with gusto? If you've tried every folio building / portrait offer / pricing combination, but just don't seem to be able to get the sales you know you need to justify the amount of time you spend on each job. Or maybe you are running ragged chasing after small tots on portraits shoots, dealing with screaming babies and uptight parents, all with no guarantee of a pay cheque at the end... always crossing your fingers that they would actually get a decent sale to make it all worthwhile. Or perhaps you are just feeling a little burnt out from another exhausting wedding season (and are in editing overwhelm right now) and want to make sure you don't land here (again) next year. If you are nodding to any of the above, my friend this episode is for you. I share how you can make some changes in your business so that you feel more in flow in 2024. | |||
| 25 Jun 2023 | Talking Hybrid Shoots with Nikki McLennan | 00:47:18 | |
JOIN LIVE MINI SESSIONS WORKSHOP LEARN WITH PAULA I know all too well the perplexities that can come when you have an existing client base say in family portraits or boudoir and how unsettling it can feel to want to offer Personal Branding But also how difficult it can feel to introduce it to your audience. Will they feel weird, will they stop following or will they come along? So I decided to ask one of my new members Nikki McLennon to come along, as we have been working through developing a Hybrid shoot - style A new way of offering Personal Branding to her clients, And as a mentor & guide it is great to see people who are not afraid of “getting it wrong” and who jump into it and learn along the way. And Nikki completely embodies this. So she is putting into action everything we are working through in the coaching calls, and I wanted her to share how this is working for her! This is a great discussion with someone who has been working professionally for 23 years, so much to get out of this chat! In this episode, I share : * How she learnt “Photography” the best (and it was not her in her Art degree) * Personal Brand Opportunities within the boudoir & adult market * Overcoming blocks around what other people “can afford” * The benefit of learning in a small group environment * Crafting time for her life alongside of business at 40 PLEASE NOTE THERE IS MENTION OF ADULT STYLE CONTENT (ONLY SHORT BUT I DON’T WANT YOU TO BE OFFENDED) | |||
| 20 Feb 2023 | Styling Guidance for your Clients | 00:26:25 | |
FOR MENTORING + LEARNING WITH PAULA CLICK HERE Being photographed can bring up all sorts of emotions for your clients... excitement, anticipation, overwhelm, vulnerability... And when getting your clients prepared for the photoshoot, it is important that you make them feel supported and encouraged.... and enough. Invariably one of the main questions they will want answered is what clothes they should bring. Rather than giving them a list of what to wear and what not to wear, I like to support them to make choices that feel right for them. It is important to make sure the images look and feel authentic to the person that shows up in person. | |||
| 11 Jun 2024 | Leave Spray and Pray Marketing Behind | 00:24:58 | |
Are you tired of feeling like your marketing efforts are all over the place? Or find it difficult to keep up with the endless marketing advice thrown your way? Feel like you're constantly trying new strategies but not seeing the results you hoped for? If so, you're not alone. Many photographers struggle with the overwhelming task of marketing themselves effectively. Today, I’m sharing how I moved from scattergun marketing tactics to a more focused approach that works. I've been able to simplify my marketing efforts and achieve better results by changing the way I approach my marketing, and I will share how you can too. This episode is packed with practical tips and insights to help you streamline your marketing and focus on what really matters. In this episode learn : - Overcoming marketing overwhelm - Avoiding the stress of trying to do everything at once - Understanding the natural rhythms of your business | |||
| 13 Dec 2023 | Feeling an Itch in Your Photography Business? | 00:30:36 | |
LEARN WITH PAULA Are you starting to feel like you may have outgrown your (current) photography business? Or maybe you just have a bit of a feeling that it is time to change up your photography business model and what you are doing? However it can be really hard to face up to this when you have spent years building your business to where it is today right? I have had a bit of a realisation lately, and I really needed to share it as I am pretty sure it might resonate with you if you are nodding along to anything I just mentioned. So in this episode I wanted to unpack what to do when you are feeling drawn to change and how you might be able to work through it. In this episode I share ;
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| 21 Oct 2024 | SNAPSHOT - My Six-Figure Holiday Portrait Campaign | 00:09:10 | |
Are you looking at this upcoming holiday season and thinking mulled wine and leftover turkey sandwiches already? My friend this is the best time of year for us photographers to book sessions, and if you do not have some sort of marketing in place you might be missing out. I wanted to inspire you about what is possible in this snapshot of an older episode - all about planning for the holiday season :) Listen to the full episode here… Apple 👉 https://podcasts.apple.com/us/podcast/marketing-planning-for-the-holiday-season/id1619889445?i=1000588236195 Spotify 👉 https://open.spotify.com/episode/588e8xSvQr9CT82l2ST3vj Learn more about Done For You Campaigns 👉 https://www.paulabrennaneducation.com/dfy | |||
| 15 Oct 2024 | The Fine Line Between Exposure and Exploitation | 00:21:59 | |
Do you ever feel like you have been slightly taken advantage of with your photography? Sometimes this can happen, even though the parties may not be intentionally doing it to you But it is easy to end up feeling undervalued or even a little used. If you are struggling to balance gaining exposure with protecting your photography work Or perhaps finding it challenging to negotiate fair deals This podcast episode is for you. In it I share a story from my early days as a personal brand photographer and a specific incident that led to a big lesson. One that I think you can profit from (which is why I am sharing it right!) In this Episode, I Share :
Want more help with shooting, marketing & selling personal brand photography and/or generally getting paid for your photography? Great! Start here for these and other trainings: | |||
| 27 Aug 2024 | The All-in-One Tool Every Photographer Needs with Margo Franklyn | 00:50:23 | |
Do you ever feel like you're drowning in admin work, leaving little time for what you truly love... photography? Are you juggling multiple platforms just to manage your clients, schedule shoots, and keep up with marketing? If you have been looking for that all-elusive one tool that could be the solution to everything, admin, communication, invoices, social media scheduling, automations and marketing... THIS IS THE EPISODE YOU NEED TO LISTEN TO... TODAY! Boudoir Photographer and winner of Shutterfest, Margo Franklyn shares her story and we explore how one powerful all-in-one tool designed especially for photographers, can replace multiple tools, automate your workflows, and help you focus more on your creative work. This is a must-listen for any photographer looking to take control of their business. In this Episode, Margo Shares : * The struggle of balancing creativity with business management * Managing & Nailing Social Media * Simplifying client communication * The impact of automation on her business success | |||
| 28 Oct 2024 | CLIENT SPOTLIGHT : Kate Peardon on Why High-Performing Clients Keep Coming Back | 00:37:40 | |
Have you ever found yourself wondering how to create a photoshoot experience that clients rave about and want to come back for? Or maybe you've heard clients say they feel unsure about what kind of images they need for their brand, and you’re left trying to fill in the blanks. In this episode, I dive into how we can elevate our client experiences, creating photoshoots that not only meet but exceed their branding needs and expectations. Join me as I chat with Kate, a returning client, who’s experienced the transformation personal brand photography has brought to her business & personal self too. We discuss everything from planning and preparing for a session right through to the finished product and how she has used her images and video throughout her site to great success. And for those of you who’ve thought group sessions might dilute the experience, think again—I’ll be sharing why this setup might just be the magic touch your client needs! If you’re ready to learn how to offer a session that leaves your clients excited, confident, and ready to refer you, tune in. In this episode, we cover:
Check out Kate's Website here Learn more about PBE Academy here Check out full course suite here | |||
| 03 Feb 2025 | Travel, Calm & Vibing with Clients - From Weddings to Branding with Brooke Cerny | 00:55:53 | |
After years of coaching photographers through big career pivots, I've seen the priceless joy that comes when someone finally finds their niche. I brought Brooke Cerny on to share how she transitioned her photography skills into a niche that provides freedom, creative input, and fulfilling client relationships... You guessed it... Branding! (And this is one of those conversations that just brings me pure joy to bring to you) You'll hear how she tackled the uncertainty of letting go of steady wedding bookings and built a consistent brand photography business—something many dream of but hey it can be scary, so many just don't try to do. If you've been searching for a more chill approach to photography that still keeps the lights on (and then some), Brooke's journey might just be what you need to hear today. In this episode Brooke Shared : * Confronting "safe" wedding work vs. new opportunities * Building genuine client connections in branding * The opportunities, conversations and rooms your camera can get you into * Letting go of fear to pursue a calmer photography life Check out Brooke at Magnolia Studios HERE | |||
| 17 Sep 2024 | Finding Alignment in Your Photography Business with Annemie Tonken | 00:39:13 | |
Have you ever wondered why your passion for photography isn’t translating into the success you imagined? If you've been struggling with burnout, uncertainty, or a lack of direction, this episode is exactly what you need. In this episode, I sit down with Annemie Tonken who has not only mastered the art of photography but also figured out how to align her business with her personal life and goals. We dive deep into how you can create a photography business that works for you, not the other way around. By the end of this conversation, you'll have actionable steps to align your business with your true vision, so you can get back to doing what you love—without the overwhelm. Whether you're just starting out or have been in the game for years, the insights Annemie shares will help you build a business that feels authentic to what you need and sustainable as well. We explore the importance of aligning your business model with your values and lifestyle, so you can confidently charge what you're worth and attract clients who truly appreciate your work. Main topics covered:
Want more help with shooting, marketing & selling personal brand photography and/or generally getting paid for your photography? Great! Start here for these and other trainings: 📷 Future Proof Your Photography Business (Free Guide) 📷 Capture Personal Brand Photography That Sells (Free Mini Course) (Watch here) 📷 Watch BTS on Full Mini Brand Session (Watch for Free) 📷 Ultimate Posing Guide for Personal Brand Photography (Grab it here) 📷 Launch into Personal Brand Photography with Behind the Business (Join Here) 📷 A Year of Learning inside PBE Academy (Check for availability) 📷 The Complete Set up Personal Brand Mini Sessions (Check for availability) | |||
| 05 Nov 2023 | Photopreneurship - From feeling like a hobbyist to a bonafide business | 00:23:25 | |
LEARN WITH PAULA Have you ever felt like people around you look at your photography business like a cute hobby? Do you feel a little frustrated as you just don't feel as professional as you would like? Or are you currently struggling with feeling like a real business owner? All of these are really common in creative fields, but even more so as professional photographers in 2023. If you have or are struggling with a slight case of imposter syndrome right now, don't worry you are not alone. I speak to photographers all the time who say things like I really need to step up my game in my business or it's time to really make my business feel real. And so if this is you I recorded this episode with you in mind. I believe there are simple things you can do to take your thinking from hobbyist to business owner so everyone (including your customers) sees and feels your business game in action. | |||
| 17 Oct 2023 | This Gamechanger that saved me $3800 in one month | 00:29:54 | |
I am so excited about what I am going to share with you. This has literally shaved 10’s or hours of work time from my workload each month And saved me $1000’s at the same time And it is not just the same for me, it is that way for every one of my students I have shared this with you have jumped in like me. If you are scared of changing up the way you work, feeling overwhelmed right now or just needing to shake things up in how you operate, this episode is for you my friend! In this Episode I share :
https://www.paulabrennaneducation.com/podcasts/58 | |||
| 16 Jul 2024 | The Village That Supports My Photography Business (& Life!) | 00:23:53 | |
Have you ever felt overwhelmed with all the tasks you need to handle to run your photography business? Do you find yourself burning out by the end of a busy season, wishing you had more help? Or maybe you just have a burning need to do everything in your business that is bottlenecking you from focussing on what you know you could be doing to grow… If this is poking your sore spots, you are all good, its common place in small business. But sometimes it is good to reach out and ask for a little help from time to time too! I’ve learned that letting go of control and collaborating with others not only lightens my load but also enhances the quality of my work. So I thought I’d introduce you to the amazing people who support me and explain how each role contributes to the smooth running of my business. In this episode, you’ll discover actionable ideas on how to start outsourcing tasks and building your own supportive team. Whether it’s hiring a VA, a videographer, or a makeup artist, I’ll share how finding the right people (and trusting them) can really create a collaborative environment. In this episode I share :
Want more help with shooting, marketing & selling personal brand photography and/or generally getting paid for your photography? Great! Start here for these and other trainings: 📷 Future Proof Your Photography Business (Free Guide) 📷 Capture Personal Brand Photography That Sells (Free Mini Course) (Watch here) 📷 Watch BTS on Full Mini Brand Session (Watch for Free) 📷 Ultimate Posing Guide for Personal Brand Photography (Grab it here) 📷 Launch into Personal Brand Photography with Behind the Business (Join Here) 📷 The Complete Set up Personal Brand Mini Sessions (Check for availability) | |||
| 11 Jan 2023 | Creating YOUR Dream Photoshoot Experiences | 00:19:57 | |
FOR MENTORING + LEARNING WITH PAULA CLICK HERE As a photographer it is so easy to always be putting what you think are the needs of your clients first, that oftentimes you don’t focus on the kind of experience YOU want to create. In this episode I wanted to share how prioritising HOW you want to create for your clients can help to not only make your experience feel more in flow, but in creating YOUR dream experiences you will also help to attract YOUR dream clients! I am all about working with people who inspire me, and by creating a higher level of experience I am bless to work with people who light me up ALL the time! So now I have created a business model and mastered the best ways to ensure that my clients needs are met whilst also providing an awesome experience for everyone (me included!) So tune in as I share how I now run my business and the effective methods that allow me to capture great images in a way that feels (and looks) great! Remember to SUBSCRIBE and FOLLOW! | |||
| 27 Jun 2022 | 7 Steps to a Successful Multi Shoot Day | 00:27:22 | |
FOR MENTORING + LEARNING WITH PAULA CLICK HERE Doing a multi client shoot in one shoot day has many benefits, it reduces the cost for your clients, it’s more time effective for you, it acts as a networking day for your beautiful clients & it can be a fun and incredible experience for everyone! As amazing as these shoots are, they are HUGE to organise and execute. In today’s episode, Paula gives you the 7 steps to creating a successful shoot day. Paula outlines the things you need to consider when organising the shoot, how to market to your target clientele & things you’ll need to be fully equipped for your big shoot day! Remember to SUBSCRIBE and FOLLOW! | |||
| 11 Sep 2022 | How to build authority within YOUR personal brand as a photographer | 00:22:50 | |
FOR MENTORING + LEARNING WITH PAULA CLICK HERE In this episode Paula shares her real world experience and learnings about how to build your own personal brand as a photographer. You will learn how to position yourself as an expert in the photography business through both the content you put out online and how you should show up offline. Paula also gives you advice on how to remain top of mind of your existing and prospective clients, so it’s safe to say, this one is a must listen! Remember to SUBSCRIBE and FOLLOW! | |||
| 24 Jan 2024 | Problem Solving or Problem Stacking..??!! | 00:20:44 | |
Learn in Behind the Business Do you find yourself obsessing over your social media (or other photographers??!!) Do you spend lots of energy going over your packages and rethinking your prices? Well let me ask you, do you spend as much time examining how you are actually serving your clients needs when they are in a sales conversation with you? If the answer is no, then this episode is for you my friend! I have found myself in numerous conversations with people over the last few weeks, where the frustration around the lack of service people are experience is very real. Granted this is not a sexy topic, but I do think that it is one that you need to be looking into if you want to have a business long term 👍 | |||
| 29 Apr 2022 | How to Market Headshots and Personal Branding Separately | 00:28:23 | |
FOR MENTORING + LEARNING WITH PAULA CLICK HERE Welcome to another episode! This week Paula chats to us about how to differentiate between headshots and personal branding. In the market today, Paula has noticed headshots being marketed as personal branding, which is totally fine, but the objective of this episode is to allow photographers to expand their service offering and how to communicate the difference to their clients. Paula dives deeper into what headshots and personal branding look like for her, and the wide range of photo types she offers to her personal branding clients. Remember to SUBSCRIBE and FOLLOW! | |||
| 01 Nov 2023 | The Joy of Group Personal Brand Photoshoots | 00:32:09 | |
I am a massive "experience" person. I am not huge into amassing material possessions. I'd happily trade in nice jewelry for an epic holiday to fill my memory banks. That's me. And that is why I love creating experiences for my clients. Cause I really understand that a good photo shoot can go way beyond the necessity to create a bunch of great images. Sure that is the final outcome, but it can be an amazing journey and experience along the way to get that outcome. As a result, the feedback I get from my clients goes way beyond how the images make them feel, but rather how the shoot experience as a whole makes them feel. So I wanted to dig deep into a recent shoot experience to share with you some insights that might help you to expand your experiences. And help shift you into thinking a bit more broadly about how you offer Personal Branding to your clients as a product. | |||
| 06 Dec 2023 | 3 Lessons Learnt from Teaching In Person Workshops | 00:23:33 | |
I really love learning & teaching in person. You pick up little things that you just can not see on filtered videos where we take out or repeat the things people don't want you to see. In a world full of editing I think there is still no better way to learn than sitting in a room, watching someone work and getting to ask questions in the moment. This is why I LOVED teaching a series of in-person workshops recently. After coaching and teaching photographers from around the world on Zooms for the last few years, it was great to literally learn from other photographers as they asked questions, shared things with me and of course me getting to watch others in action. So in this episode I thought I would share a few things I learnt about the way I shoot, from teaching others in person. In this episode I share : * The biggest thing that can literally transform the way you capture - and its not equipment * Where to place awareness when capturing people * How to make sure you achieve your shoot goals LEARN WITH ME | |||
| 01 May 2023 | Confidence, Creatives & Book Keeping with Oliver Garside | 00:27:38 | |
LEARN WITH PAULA When you are a creative, looking at numbers and organising the financial stuff can be really challenging. Let’s face it, this uses a completely different part of our brain, that most of us would like to avoid! But it is important to be organised, not only so that you make sure you manage your money (and get paid) but also so that your client has the best experience working with you. So I decided to bring on Oliver Garside who is a specialist in this department, in fact he co-created a solution tailor made for Aussie Freelancers, the invoicing and accounting platform Rounded! In this episode, Oliver Shares :
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| 04 Jul 2022 | Outsourcing the Photo Editing | 00:47:38 | |
FOR MENTORING + LEARNING WITH PAULA CLICK HERE For photographers, editing is a huge part of every shoot. If you are constantly on the go, shooting at locations, editing is a time consuming part that you probably don't have time for. So you thought, do I hire a retoucher or do I use a third party company to handle this for me? Today, Paula sits down and talks all about just this! She has experienced it all, from outsourcing her work to a third party company, to now having a full time retoucher as one of her team. She sheds light on her experiences and the ins and outs of what work and what doesnt work. Remember to SUBSCRIBE and FOLLOW! | |||
| 29 May 2024 | Families in Your Personal Brand Sessions? | 00:23:33 | |
LEARN WITH PAULA One question I get asked all the time is “Do you allow families into your personal brand photoshoots?” So I thought I would record a podcast episode to answer this question. If you are from the family portrait market you might be trying to move out of it and wanting to get away from kids, teens and partners But perhaps there is a perfect way to take advantage of your current audience and transition slowly into personal branding. I decided to unpack a few things to think about when it comes to incorporating families into your personal brand shoots. In this episode, I share :
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| 13 Feb 2024 | Overcoming the Solopreneurs Loneliness Slump | 00:16:18 | |
LEARN WITH PAULA As this podcast audience has grown, I am getting to hear from more and more of you listeners that you have found yourself feeling lonely in business at times. But even more so in the past couple of years. And despite me working LOTS with clients and students, so did I! This episode was sparked by a conversation with my daughter where she shared with me a little bit of TikTok Wisdom. And as I looked back over my own recent behaviors I was able to connect the dots to some of the loneliness traps I had accidentally stayed inside of post-pandemic. This episode is for you if you need a little motivation to step out of your own little (anti-social) comfort zone and start connecting a little more and in a meaningful way. This is not about handing out your business cards, or talking shop, but more about finding connections that feed your soul in ways that perhaps your regular friendships or family don’t right now. | |||
| 10 Jul 2023 | Time blocking for mental health and business wellbeing | 00:23:36 | |
Learn With Paula One of the things I have struggled with a lot through my career is, overwhelm. That is really the only word for it. Let’s face it - when you are a solopreneur as the grams would call it, you have to do everything and feel like you have to be everywhere for everyone. And as much as it is lovely to be able to facilitate the needs of others as much as you can, this can just leave you with an empty cup. In this episode I wanted to share openly and honestly the one main thing I have learnt to do to make sure I don’t burn out. In this episode, I share:
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| 29 May 2022 | The Ins and Outs of Hiring & Working with Makeup Artists | 00:30:12 | |
FOR MENTORING + LEARNING WITH PAULA CLICK HERE As a photographer, having a team of people to help create your clients personal branding shoot is so important. Makeup artists are just one of the people that you need on the day, and it’s important they understand your expectations so that they positively represent your business. In this episode, Paula offers great advice on how to set boundaries with the makeup artist you work with and how to navigate those ikky conversations. Paula points out the importance of outlining this in the initial communication, as this helps to avoid any misunderstandings and enhance the client experience (as well as yours). It’s great to hear Paula's perspective and the expectations she has in place with her artists on shoot days, because this is the clients day and no one else. Breakthrough is a step-by-step implementation program that shows the exact blueprint Paula now uses to attract and pre-sell intelligently priced personal brand packages, how to create systems to save your time and build a tribe of loyal repeat clients. All with support and community to push past your blocks and barriers that may have slowed you down so far. Discover the course here. Remember to SUBSCRIBE and FOLLOW! | |||
| 23 Jan 2023 | To Pre-Edit or Not Pre-Edit? How to Present Images to your Clients | 00:20:35 | |
FOR MENTORING + LEARNING WITH PAULA CLICK HERE One question that I always get asked is whether to pre-edit images before showing them to clients... or not. And I do think you need to think this through since whatever you decide to do will surely influence the client’s perception of your brand and business. In this episode, we’re going to discuss a hot topic about the pros and cons of pre-editing and not pre-editing your images. I truly believe that you should consider doing this when you’re new in business or about to transition to a different business model. I share from my own opinion what works for my photography business and what has helped me create a positive reputation with my clients. There is no right or wrong answer here but tune in as I guarantee that at the end of this conversation, you’ll learn how to weigh in what’s the best editing (or not) path for your photography business. Remember to SUBSCRIBE and FOLLOW! | |||
| 18 Dec 2023 | The Gear I Use for Personal Brand Photography | 00:20:22 | |
LEARN WITH PAULA I get asked ALL the time in my DM’s about what gear is the best to use for Personal Brand Photography. Now I want to preface this discussion with the fact that I think I am probably the least “techie” photog I know. Sure I like to have good gear that is reliable and gets me good results. But I also don’t need to have all the new shiny toys, just never been my MO True story : I much prefer to spend my biz dollars on marketing (but that is for another episode) So for todays episode, I thought I would lift the lid on my car boot and share what I can not do without on any personal brand shoot! In this episode, I Share :
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| 11 Apr 2023 | Being in Business can be Lonely | 00:14:59 | |
FOR MENTORING + LEARNING WITH PAULA CLICK HERE Let’s face it, working on your own can be really tricky. And we all learnt that being disconnected that be really challenging on your mental health. I recently had a stint where my daughter was away - and for those of you who know me know that this is incredibly hard for me, as we have been joined at the hip since she was born (it is just the two of us in our household) So I had a bit of a crisis, and it effected me in ways I never predicted. But thankfully I was able to take away a little lesson, and if you are currently feeling a little lonely in your business, and getting overwhelmed with all that is going on, I hope this episode will give you a little light. | |||
| 25 Sep 2022 | Create a Photography Business That Works For Your Life | 00:31:31 | |
FOR MENTORING + LEARNING WITH PAULA CLICK HERE There are so many tips out there to help virtual businesses to prioritise working less and living the ideal life, so why can’t we translate this into traditional service businesses? Today Paula is giving us permission to do just that by offering tips on how to achieve your dream life. More holidays, more family time and just more time for yourself are some of the few things we forget along the way of owning a business. So get your notebook and pen ready and start the journey of creating your desired lifestyle. Remember to SUBSCRIBE and FOLLOW! | |||
| 04 Aug 2024 | Stepping Away to Zoom Forward: Your Own Business Sabbatical | 00:22:49 | |
Are you a photographer struggling to find direction in your business? Do you feel like you’re constantly spinning your wheels without making significant progress? In this episode, I dive into how taking a step back can propel you forward in ways you never imagined. Join me as I share my solutions for getting out of your funk and into positive action. | |||
| 14 Apr 2022 | Welcome to the Business of Personal Brand Photography | 00:01:29 | |
FOR MENTORING + LEARNING WITH PAULA CLICK HERE In the Business of Personal Brand Photography Podcast, Australian photographer Paula Brennan shares all about how you can start from scratch or make the switch from demanding weddings & portraits to the high-profit and relatively easier hours of a Lifestyle based studio free Personal Branding Business Model. To get to know Paula and get insight into her work, click here & Follow her on Instagram here. Remember to SUBSCRIBE and FOLLOW! | |||
| 05 Jun 2022 | Shake up your Shooting to Create Collections People will Buy! | 00:28:49 | |
FOR MENTORING + LEARNING WITH PAULA CLICK HERE For your clients, photography is one of the crucial elements to marketing their business and who they are. Ensuring each shoot day is optimised to provide your clients with a variety of content is one of Paula’s biggest assets that she offers. Using the same outfit, same location and same composition is not going to serve your clients in the long run and it certainly isn’t optimal for you. Today, Paula talks about the importance of pre shoot prep and how to ensure you are organised on your shoot day to offer your clients more variety. Changing up small things and adding activities to your shoot days, helps give the illusion of different shoots, and ensures your client has the best experience with you. Free downloadable of all the notes spoken about today here. Breakthrough is a step-by-step implementation program that shows the exact blueprint Paula now uses to attract and pre-sell intelligently priced personal brand packages, how to create systems to save your time and build a tribe of loyal repeat clients. All with support and community to push past your blocks and barriers that may have slowed you down so far. Discover the course here. Remember to SUBSCRIBE and FOLLOW! | |||
| 17 Apr 2023 | The Past, Present and Future of Photography with Andrew Hellmich | 00:34:19 | |
FOR MENTORING + LEARNING WITH PAULA CLICK HERE Keen to bring some different voices into the mix, in this episode Paula interviews PhotoBizX host Andrew Hellmich on how he got his start, Burnout and the Value in creating a lifestyle focussed business and AI and the future potential for early adopters. Click to checkout Full Episode Show notes To get to know Paula and get insight into her work, click here & Follow her on Instagram here. Remember to SUBSCRIBE and FOLLOW! | |||
| 03 Jul 2023 | Overcoming Self-Doubt and Building Confidence | 00:20:00 | |
Learn With Paula One of the most crippling things you can face in your photography business is a lack of confidence. It can manifest itself in so many ways, eroding your ability to make decisions, charge what you know you should, and have you in a mess on a shoot day with your clients. I am no stranger to this In fact I don’t think any professional could be. But how do you manage to work through it? I wanted to have a frank discussion (with myself!) about this, and try and unpick one key way I have found for myself that works to help build my confidence when it is lack lustre. In this episode I share :
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| 27 Mar 2023 | Mini Branding Sessions - A Revenue Game Changer | 00:27:45 | |
FOR MENTORING + LEARNING WITH PAULA CLICK HERE Want to learn more about 6 week done-with-you training to help you to set up a mini session day in your business? Let me walk you through step by step how to Plan, Design, Market, Shoot, Execute and then Sell Your Images for more profit, using automations, sales pages, ad copy, email templates and contract & questionnaire scripts, already created for you. All you need to do is plug and play and make your own, and you will be set up and launched in just 6 weeks. Click the link to learn more: https://www.paulabrennaneducation.com/mini One of the most profitable days I do in my business is where I allow multiple people to come into one location back to back. Some call it mini sessions, I prefer NOT to use this title, but as it is industry understood, I am running with that title. Now I know that doing mini sessions is not for everyone. But if you like the idea of pouring your energy into one shoot experience and one shoot day, and you can mange 2-3+ people in one day, this can be a great addition to your product suite, Best of all as the cost of pulling together the day is split across multiple people, the offer can be a great deal for your clients. If you have been considering adding some sort of mini session day to your product suite then this podcast is a must listen. | |||
| 13 Feb 2023 | Epicly Wisdomous | 00:15:31 | |
FOR MENTORING + LEARNING WITH PAULA CLICK HERE Last week as I was driving with my beautiful teenager after I picked her up from school, and she was enthusiastically recalling something that had happened in one of her classes that day. Her teacher asked something that stuck up some debate (particularly in my daughter) but it really made me look at how we photographers work. In this episode, I’m going to share proud momma moments and some awesome teenage wisdom I think we can all listen to once in a while. Because let’s face it, the photography industry, social media, the media.. all instill so much pressure on what other people think of you. If you are struggling with comparisonitus, perfectionism or are just overthinking everything, take a little listen to see what some wisdom from someone who is not layered with all the gabage we put on ourselves can share! Remember to SUBSCRIBE and FOLLOW! | |||
| 16 May 2023 | Blank canvas, bold moves: Where I'd channel my energy in a photography business reset | 00:23:09 | |
LEARN WITH PAULA UPCOMING RETREAT In this episode, I delve into the challenge of getting lost in the daily grind of your photography business and losing sight of the fundamentals. Imagine wiping the slate clean and starting anew in your business. However, let's set aside discussions about gear since we assume you already have a camera and a decent lens. Instead, I want to make this episode actionable and relevant by breaking down how I would allocate my energy (time) and resources (money) if I were embarking on a fresh business journey. Join me as I explore this concept that has been on my mind while striving to enhance my teaching and guidance for fellow photographers. This exercise compelled me to take a critical look at my own business, and I can't wait to share the insights with you. Tune in to discover:
I hope this will inspire you to reassess and revitalize your photography business. Join me in this episode as we reimagine success from a clean slate perspective. To get to know Paula and get insight into her work, click here & Follow her on Instagram here. Remember to SUBSCRIBE and FOLLOW! https://www.paulabrennaneducation.com/podcasts/45 | |||
| 07 Aug 2022 | Where To Focus In Your Photography Business to Drive it Forward | 00:28:35 | |
FOR MENTORING + LEARNING WITH PAULA CLICK HERE With growing clientele, comes workload overwhelm. I’m sure you’ve had many days where you sit in front of your computer, and have no clue where to focus on, so you start ticking things off the to-do list and by the end of the day, you have no idea what you even achieved for the day. In today’s episode, Paula comes to the rescue, she takes time to offer advice on how to help you gain the ability to know where to focus within your business, especially if you feel as though your business is stagnant and/or off course. To get first access to Paula’s free training coming this week, visit the link here. FREE TRAINING SERIES Profit with Personal Brand Photography in 2022. Book shoots, Pre-sell Packages, and create recurring revenue with clients who feed your soul (and who value what you do!) Remember to SUBSCRIBE and FOLLOW! | |||
| 05 Dec 2022 | My Number One Favourite Marketing Tool And Why I Love It | 00:17:28 | |
Often it’s the simplest tools that can make the biggest impact. My number one go-to marketing tool is email. It may sound old-fashioned, but it still stands as a powerful way to reach customers and get your message out there. One of the main reasons I love email marketing is its accessibility. You don’t need any special equipment or skills to get started - all you need is an email address and a computer. Even if you don’t have tech expertise, you can easily create beautiful newsletters, automated messages, and promotional offers without breaking a sweat. Believe it or not, I'm not a techy person, yet I was able to quickly learn the basics of email marketing and start making an impact with my campaigns. If you want the most bang for your buck, you can’t go wrong with email. Listen to this episode now to learn more about how you can supercharge your email marketing. Remember to SUBSCRIBE and FOLLOW! | |||
| 12 Mar 2023 | 6 Reasons your Personal Brand Sessions are not selling | 00:28:39 | |
FOR MENTORING + LEARNING WITH PAULA CLICK HERE Sometimes when you create your experiences, they will not sell straight away. Or it will happen way slower than you need it to. You spend all your time choosing the right images, writing the copy, creating beautiful landing pages, create the links… and when you launch it… crickets. This happens. And you bet it can be really frustrating and make you want to throw the towel in. If this is happening to you, it is why I recorded this episode. I want you to know you are not alone, and there are 6 areas you can look at to see where the block may be happening. So in this episode I wanted to show you what I have learnt from years of launches in the hope that you may be able to make changes quickly and NOT throw out all your hard work. | |||
| 27 Feb 2023 | 50 Ways your Clients can use their Personal Brand Images | 00:15:50 | |
FOR MENTORING + LEARNING WITH PAULA CLICK HERE It is easy to get stuck when creating your packages in how many images to include. Often this can mean that you don’t include as many photos or create larger packages for your would-be clients. It is also important to educate your clients about where they can use their images so they are aware of the value of having a whole collection at their fingertips. So in this episode I decided to change it up a bit and educate you on the many ways your clients can use their images. This will also help you to be able to create better quality images with purpose so that you deliver a high-quality collection with range. Remember to SUBSCRIBE and FOLLOW! | |||
| 07 Mar 2023 | Using AI in Your Personal Brand Photography Business | 00:22:28 | |
FOR MENTORING + LEARNING WITH PAULA CLICK HERE There is so much talk about how AI is taking over the world and ruining industries. Yes there is a credible point here, as “Digital Human” Technology advances… However I wanted to take a different look at how you can take advantage of this technology and make your life a whole heap easier. We are already using AI in many ways, but there are two main areas that have opened up to make life much easier for us photographers recently. If you struggle keeping up with your post production or sit in front of your computer and never know what to write, then this episode is for you. I will share how if you can adapt to the change, you can save your time and your sanity! In this episode, I share - How to save your post production time or money - How to use AI to help write your copy - The importance of keeping it a little personal Links: Open AI Imagen AI Jasper AI To get to know Paula and get insight into her work, click here & Follow her on Instagram here. Remember to SUBSCRIBE and FOLLOW! | |||
| 05 Nov 2023 | Beneath the Surface - A Brutally Honest Share | 00:26:34 | |
Ever had something you really really wanted blow up in your face? Or lost a bunch of money on something that didn't pan out like you thought? Or spent ages creating something only to realize you need to do it all over again and start from scratch? I did... all of these... in the last 12 months! And I want to be super honest with you as I believe in transparency. But I also want to share how I turned all of these around into positives. Cause when life gives you lemons...! | |||
| 04 Sep 2023 | Feeling in Control & Confident in Business with Mandy Lee | 00:39:39 | |
LEARN WITH PAULA I love talking to other photographers who are completely rocking it in their business, so that maybe hearing from others can help you to have a few a-ha moments too. So I loved this discussion with my student and fellow Personal Brand Photographer Mandy Lee as she is going great guns in a business she now really enjoys. Mandy is a Gold Coast Based Photographer (just down the road from me) and she now works solely with camera shy business women over the age of 40 go from INVISIBLE to UNMISSABLE I wanted to bring Mandy on to share how she has become more confident in herself as a business owner and give a little inspiration about what is possible when you focus on the areas that really help to get you ahead in business. In this episode, Mandy Shares :
Check out Mandy Lee here | |||
| 21 Apr 2024 | Growing up with your Photography Business | 00:17:35 | |
(OK so I am still only in my mid 40's but I've definitely been around for a while now) Or even if your business is a spring chicken I think you might find this podcast a bit of an eye opener Or confirmation of the way you might be operating but maybe have not paid attention. I am going to take you on a short journey to come to a practical marketing tip that I think maybe helpful to you. So stick with this one, it may feel a little indulgent, but trust me as with everything I do... There is method to my madness. | |||
| 06 Feb 2024 | Lisette B on Stepping Into Your Clients Shoes | 00:48:13 | |
LEARN ABOUT USA WORKSHOPS & RETREATS LEARN WITH PAULA Have you been thinking about having your own personal brand photoshoot? But been sitting on the fence longer than perhaps you’d like to admit? You know you need the images, but life (and the never ending to-do list) keeps getting in the way We have all been there (well I definitely have at many times in my business) But rather than hear it from me, I wanted to invite a fellow photographer, and recent photography client of mine along to share her experience. Lisette B has been a family photographer for over a decade and recently started moving into personal branding. However marketing had become a bit of a stuck point for Lisette ( as it does for so many) And so she decided to boost her confidence in shooting, expand her folio and get her own photoshoot as well! Major marketing boost :) I invited Lisette on to share her experience - and I know she will truly inspire you, as she shares and articulates so beautifully what so many photographers feel, in so many areas of business. I wanted to bring Lisette on to talk about her experience of having her own Personal Brand Session. But we unpacked so much more... This podcast will surely let you know you are not alone. | |||
| 13 Sep 2023 | Thriving together - Connecting with Your Industry Tribe | 00:26:46 | |
Learn with Paula I have said this before, but being in business for yourself can be a lonely old game. And often one that can leave you at the peril of wherever your head is at on a particular issue, a particular edit with a big decision… And let’s face it, sometimes the people in your life just dont get it - not for the lack of love or the lack of wanting to understand what you are going through It is just so hard to really get it, until you are stuck in it - right? That is why I truly believe that in order to succeed in your photography business, it is important for you to build a village around you with people who get what you are going through. And by village, it can just be you plus one or many. Completely up to you. So I wanted to record an episode where I can share openly with you who has really affected my business in ways I could not have imagined. In this episode I share :
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| 24 Apr 2023 | When Things Go Wrong, As They Sometimes Will | 00:18:15 | |
FOR MENTORING + LEARNING WITH PAULA CLICK HERE Making mistakes, going through hard times personally, bad weather you can’t avoid… all these things will go wrong. But how do you cope? Are you the kind that gets overwhelmed and wants to run away? Do you bring the outside stresses of your life into your session? Or do you find a way to push through? Nobody is perfect, and life will happen. In this episode I wanted to cover how you can overcome and troubleshoot disasters during your photoshoot experiences, by sharing some of mine! | |||
| 30 Nov 2022 | On Location Shoot Tips | 00:18:54 | |
FOR MENTORING + LEARNING WITH PAULA CLICK HERE If you are a studio photographer and you are used to controlling your light and circumstances, I know that shooting on location can completely freak you out. Trust me, even as a veteran photographer - wedding & portraits - preferring natural light, going on location can still freak me out at times. The thing we know is that you can’t control everything. That’s just a simple fact. But it can be so much fun when you drive down and find a magic stream light coming through the trees on a long windy road, or a glisten that reflects in her eyes when the sunlight hits that magic golden hour. PLUS I love the variety I can create for my clients by consistently changing up my backdrops and it keeps the gypsy in me stimulated creatively. Let’s face it, if you want to succeed in personal branding, you need to get comfortable with shooting on location. So in this episode I wanted to share my top tips for shooting on location. Head’s up, this episode is not rocket science, it is just about preparation and planning. But all practical advice to help you get the most for your clients every time. To get to know Paula and get insight into her work, click here & Follow her on Instagram here. Remember to SUBSCRIBE and FOLLOW! | |||
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