The Business of Art Podcast (Mark McKenna)

Welcome to the Business of Art podcast, hosted by Mark McKenna, a seasoned full-time artist with a passion for sharing the journey of fine artists. Through engaging interviews with professionals, Mark explores their personal stories, successes, and failures, offering invaluable insights and tips for aspiring and emerging artists. Drawing from his own experiences, including a BFA in Illustration and years as a high school art teacher, Mark delves deep into what he calls "the professional fine artist's journey." Whether you're looking to turn your passion into a profession or seeking continual growth in the art world, this podcast is your go-to resource for navigating the artist's life. Don't forget to rate, review, and subscribe for more enriching content!

Join the Business of art:

https://thebusinessof-art.teachable.com/p/the-business-of-art

Colt’s Links

https://www.coltidolart.com https://www.instagram.com/cidolart/ https://www.facebook.com/profile.php?id=100063541628588

Summary

In this episode of the Business of Art podcast, Colt Idol shares his journey as a professional artist, influenced by his father's legacy and his upbringing in Montana. He discusses the pivotal moments that led him to pursue art full-time after a career in sports was cut short by injuries. Colt recounts the challenges and triumphs of establishing his own gallery, the Dick Idol Gallery, and the importance of building relationships with clients and artists. He emphasizes the significance of access to a broader audience through galleries and shares insights on balancing his time between creating art and managing the gallery. In this conversation, Colt Idol shares insights into his artistic process, balancing life as an artist with family responsibilities, and the financial challenges that come with being a professional artist. He emphasizes the importance of feedback and critique in developing one's artistic identity and discusses strategies for emerging artists to find their voice and navigate the art market. The conversation also touches on the significance of creating art that resonates with a broader audience while maintaining personal passion and creativity. In this conversation, Colt Idol and Mark McKenna discuss the complexities of print sales in the art world, exploring the benefits and drawbacks of offering prints, the logistics of production, and the importance of branding and marketing. They share personal experiences and insights on how to navigate the print market, the philosophy behind print sales, and advice for emerging artists. The discussion emphasizes the significance of taking one's art career seriously and the potential of the Western genre in the current art market.

Takeaways

• Colt Idol has been a professional artist for 13 years.

• Growing up in an artistic family shaped Colt's career.

• Injuries in sports led Colt to focus on art.

• Colt opened the Dick Idol Gallery with his family.

• Building relationships with clients is crucial in art sales.

• Colt emphasizes the importance of access to a wider audience.

• Managing a gallery requires balancing time effectively.

• Colt prefers to focus on painting rather than sales.

• The gallery model allows artists to reach more clients.

• Colt's disciplined approach to time management aids his creativity. Colt aims for at

  least 50 hours of painting a week.

• His wife plays a crucial role in managing gallery tasks.

• Artists often face financial roller coasters in their careers.

• It's essential to prioritize family time over work deadlines.

• Emerging artists should focus on developing their identity.

• Critique from non-artists can be valuable for growth.

• Artists should balance personal passion with market appeal.

• Colt emphasizes the importance of experimentation in early work.

• Feedback is crucial for understanding audience reception.

• Prolific artists can still struggle with the creative process. Prints can either help or

  hurt your work depending on usage.

• Limited edition prints can enhance original sales and branding.

• New artists should hold off on prints until their work gains traction.

• Prints should ideally be priced at 10-15% of the original's value.

• Print sales can be a small but valuable part of income.

• Licensing prints can provide exposure with minimal effort.

• The Western genre has a unique nostalgic appeal in the U.S.

• Taking your art career seriously is crucial for success.

• Your behavior and presentation impact your art sales.

• Outsourcing print production can save time and increase efficiency.

Join the Business Of Art:

thebusinessof-art.teachable.com/p/the-business-of-art

https://linktr.ee/businessof_art

Doug’s Links

https://westernskiesgallery.com/collections/doug-monson https://www.facebook.com/doug.monson.5 https://www.instagram.com/monson.art/ https://snelsonphotolab.com/product-category/monsonart/

Summary

Doug Monson, a professional charcoal artist and gallery owner, shares his journey and experiences in the art world. He discusses his passion for drawing and the importance of mastering the skill before moving on to painting. Doug talks about the challenges of being a charcoal artist, including the perception that charcoal art may not carry the same value as oil paintings. He also shares insights into running a gallery, including the importance of developing relationships with clients and creating a comfortable and welcoming gallery space. Doug emphasizes the need for artists and gallery owners to pay attention to the business side of art and to constantly learn and adapt. In this conversation, Doug Monson discusses the challenges of balancing running a gallery and creating art. He shares his experience of working on commissions and the importance of having a good reference for a successful piece. Doug also talks about the process of developing a personal style and the importance of getting to know gallery owners and building relationships. He emphasizes the need for patience, hard work, and networking in the art industry.

Takeaways

• Mastering drawing is essential before moving on to painting.
• Charcoal art may face challenges in terms of perceived value compared to oil paintings.
• Running a gallery requires attention to the business side of art and building relationships with clients.
• Creating a comfortable and welcoming gallery space can enhance the customer experience.
• Listening and understanding the needs of clients is crucial in selling art.
• Balancing running a gallery and creating art can be a challenge, but it is possible with proper time management and dedication.
• Having a good reference is crucial for creating successful artwork, and artists should strive to find high- quality references that capture the desired emotion and detail.
• Developing a personal style takes time and patience, and artists should focus on letting it happen naturally rather than forcing it.
• Building relationships with gallery owners and staff is important for artists looking to be represented, as it helps establish trust and understanding.
• Patience, hard work, and networking are key factors in succeeding as an artist, and artists should be prepared for ups and downs in their career.

Keywords

charcoal art, drawing, painting, gallery, artist, art business, fostering relationships, framing art, selling art, art gallery, art commissions, art reference, artist style, patience, hard work, networking

Join The Business of art:

https://thebusinessof-art.teachable.com/p/the-business-of-art

Greg Denning’s Links

https://www.youtube.com/@GregDenning https://open.spotify.com/show/2l55cUnC74t9mbkacj1mtH https://courses.extraordinaryfamilylife.com

Summary

In this episode of the The Business of Art podcast, Mark McKenna is interviewed by Greg Denning, sharing his journey from a when he was a young art enthusiast to now as a renowned wildlife painter. Mark discusses the importance of mastery in art, the role of supportive family and mentors, and the impact of exposure to great artists for his growth. He also reflects on the challenges of navigating a career in art, the fear of being a ‘starving artist,’ and the eventual decision to pursue teaching as a means to support his family while continuing to develop his artistic skills. --Mark McKenna shares his artistic journey, detailing how he rediscovered his passion for oil painting after years of focusing on digital art. He discusses the pivotal moments that shaped his career, including teaching art, winning awards, and transitioning to a full-time artist. Mark emphasizes the importance of community, mentorship, and the continuous pursuit of mastery in both art and life. He encourages listeners to embrace the process of growth and to find joy in the challenges of their creative endeavors.

Takeaways

• Mark's journey in art began at a young age.

• Supportive family and mentors play a crucial role in artistic development.

• Mastery in art is a continuous journey, not a destination.

• Exposure to great artists can inspire and elevate one's own work.

• The identity of being an artist can shape one's life choices.

• Repetition and practice are key to developing artistic skills.

• Creative processes often involve using technology and reference materials.

• Navigating career choices in art can be challenging but rewarding.

• Teaching art can provide stability while pursuing personal artistic goals.

• The journey of becoming an artist is as fulfilling as the art itself.

• Rediscovering oil painting can reignite passion for art.

• Teaching can provide the stability needed to pursue creative passions.

• Artistic growth often comes from embracing challenges and failures.

• Community support in the art world fosters collaboration and friendship.

• Winning awards can validate an artist's journey and open new opportunities.

• Pursuing workshops with established artists can significantly improve skills.

• Transitioning to full-time art requires careful planning and confidence.

• Balancing a teaching career with art can be demanding but rewarding.

• Exploring different artistic styles can lead to personal fulfillment.

• Mastery in life involves continuous learning and embracing the journey.

  Keywords

  Mark McKenna, Greg Denning, Formidable Family Man, art journey, path to mastery, wildlife painting, exposure to greatness, career choices, teaching art, family support, artistic growth, creative process, art, oil painting, wildlife art, artistic journey, personal growth, teaching, creativity, mastery, art community, mentorship

https://linktr.ee/businessof_art

SUMMARY

Dave Santillanes, a landscape artist, shares his journey from being a graphic designer to becoming a full- time artist. He emphasizes the importance of painting outdoors and the impact it had on his work. Dave discusses the challenges of balancing a day job with his passion for art and offers advice for aspiring artists. He also explains his creative process, which involves starting with plein air studies and then developing larger studio pieces. In this conversation, artist Dave Santillanes discusses his approach to painting, including the importance of creating smaller studies before tackling larger pieces. He also talks about the challenges of maintaining freshness and brevity in larger paintings and shares his preferred tools and materials. Santillanes emphasizes the significance of shadows in creating atmosphere and offers advice for artists looking to market their work and build relationships with collectors. He encourages artists to embrace the journey and focus on the quality of their work.

DAVE’S LINKS

https://dasanti.com

https://www.facebook.com/dave.santillanes

https://www.instagram.com/davesantillanes.art

TAKEAWAYS

Embrace the journey and understand that becoming a successful artist takes time and dedication.

If you have to work a day job, make sure it's not soul-crushing and allows you to maintain your passion for art.

Start with plein air studies to capture the essence of a scene and then develop larger studio pieces.

Photos can be a helpful reference, but it's important to analyze color and values from plein air studies.

Having a supportive family can play a crucial role in nurturing a passion for art. Creating smaller studies before tackling larger paintings can help solve color issues and save time and energy.

Maintaining freshness and brevity in larger paintings can be challenging, but it's important to find the right balance.

Shadows play a crucial role in creating atmosphere in paintings, and studying shadows can greatly improve an artist's work.

Social media and participating in shows can be effective ways to market artwork and connect with collectors.

The art career is a journey, and it's important to enjoy the process and focus on the quality of the work.

KEY WORDS

Dave Santillanes, landscape artist, Artist journey, graphic design, full-time artist, painting outdoors, balancing your day job, creative process, painting, art studies, challenges as an artist, atmospheric perspective, art tools, art materials, marketing your art, art collectors, art galleries, art shows

https://thebusinessof-art.teachable.com/p/the-business-of-art

Troy’s Links

http://auctionsbyblack.net/ https://www.facebook.com/troy.black.737 https://www.instagram.com/auctionsbyblack/

Summary

In this episode of the Business of Art podcast, host Mark McKenna interviews Troy Black, a seasoned auctioneer with over 30 years of experience in the art auction industry. Troy shares his journey into auctioneering, the importance of building relationships with artists and collectors, and the emotional dynamics of auctions. He discusses the factors that influence auction success, the psychology behind bidding, and the role of energy in creating an engaging auction experience. Troy also explains the compensation models for auctioneers and the significance of setting realistic reserves for artworks. In this conversation, Troy Black and Mark McKenna delve into the evolving landscape of art auctions and their impact on artists and collectors. They discuss how auctions provide opportunities for artists to reach a wider audience, the emotional highs and lows experienced during auctions, and the strategic considerations artists should keep in mind regarding the size of their works. The dialogue emphasizes the importance of auctions in building an artist's career and the long-term benefits of engaging with collectors, even at lower price points. In this conversation, Mark McKenna and Troy Black discuss the dynamics of the art market, focusing on the importance of nurturing new collectors, the impact of election years on art sales, and the trends that influence collector behavior. They emphasize the need for emerging artists to adopt an abundant mindset, engage with the community, and seek mentorship to navigate their careers successfully. The discussion highlights the significance of relationships in the art world and the joy of creating art without the pressure of market fluctuations.

Takeaways

• Troy Black is a second-generation auctioneer with extensive experience.

• Building relationships with artists is crucial for auction success.

• The emotional rollercoaster of auctions affects both artists and buyers.

• Not every piece of art is a masterpiece; quality varies.

• Setting realistic reserves is key to successful auctions.

• The psychology of bidding plays a significant role in auctions.

• Auctioneers must create excitement to engage the audience.

• Bid spotters are essential for enhancing the auction experience.

• Energy levels in the room can dramatically impact bidding behavior.

• Compensation models for auctioneers can vary based on performance.

• Art auctions provide a chance for collectors to find good deals.

• The emotional experience of auctions can be intense for artists.

• Smaller art pieces can appeal to a broader audience.

• Emerging artists can benefit from exposure at auctions. The auction environment can create excitement and competition.

• Pricing strategies are crucial for artists participating in auctions.

• Building relationships in the art world is essential for success.

• Collectors appreciate the story behind their art purchases.

• Art auctions can help establish a collector base for new artists.

• It's important for artists to consider the size of their works.

• Emerging artists should focus on nurturing new collectors.

• The art market can be influenced by external factors like elections.

• An abundant mindset is crucial for artists.

• Building relationships in the art community is essential.

• Artists should create accessible pieces for new collectors.

• Market volatility can lead to shifts in collector behavior.

• Collectors often follow trends set by their peers.

• Having fun in the creative process enhances the quality of work.

• Mentorship can provide valuable guidance for emerging artists.

• Patience and persistence are key in building an art career.

https://linktr.ee/businessof_art

Lindsey's Links

https://www.lindseykustusch.com/

https://www.instagram.com/lkustusch

https://www.facebook.com/lindsey.kustusch

Summary

Lindsay Kustusch, a professional fine artist, shares her journey in the art world. She started as a child who loved drawing and coloring, and eventually pursued art school in Chicago and San Francisco. After exploring different subjects and styles, she found her passion in cityscape and animal paintings. Lindsay also discusses the significance of plein air painting and the challenges and rewards it brings. She talks about the mental aspects of being an artist and the barriers she had to overcome. Lindsay also explains the inspiration behind her butterfly paintings and the process of creating them. Lindsey Kustusch discusses her artistic process, including experimenting with different tools and techniques, and the importance of using a mirror to gain a fresh perspective on her artwork. She also shares her approach to social media and the benefits of having a newsletter to connect with collectors. Lindsey emphasizes the need for time management and finding a balance between painting, promoting, and other tasks. She also provides insights into maintaining good gallery relationships and ine importance or researcning ganenes belore approaching tem. in this conversation, Lindsey kustusch shares her insights on working with galleries and pricing artwork. She emphasizes the importance of finding the right gallery that aligns with your style and goals, considering factors such as location, the artists they represent, and their collector base. Lindsey also highlights the value of having a physical space to showcase your art and the benefits of galleries in promoting and selling your work. When it comes to pricing, she suggests considering complexity, size, and the value of your name as an artist. Lindsey encourages artists to have confidence, paint consistently, and focus on quantity to gain experience and grow their careers.

Takeaways

• Lindsay Kustusch's journey as a professional fine artist started from a young age and led her to pursue art school in Chicago and San Francisco.
• She found her passion in cityscape and animal paintings, specializing in plein air painting.

Lindsay discusses the mental aspects of being an artist and the barriers she had to overcome

• She explains the inspiration behind her butterfly paintings and the process of creating them. Experimenting

with different tools and fechniques can lead to new artistic discoveries

• Using a mirror can provide a fresh perspective on artwork and help with objectivity.
• Having a newsletter is an effective way to connect with collectors and promote artwork.
• Time management and finding a balance between painting and other tasks is crucial for success.
• Researching galleries before approaching them can help ensure a good fit and understanding of their art focus
  Finding the right gallery is crucial for artists, considering factors such as location, the artists they represent,
  and their collector base.
• Having a physical space to showcase your art is valuable for promoting and selling your work.
• Consider complexity, size, and the value of your name when pricing your artwork
• Confidence, consistency, and quantity are key to growing as an artist and building a successful career.

Keywords

Lindsay Kustusch, professional artist, art journey, cityscape painting, animal painting. plein air painting, mental aspects of being an artist, butterfly paintings, artistic process, techniques, social media, newsletter, collectors, time management, balance, gallery relationships, research, art galleries, pricing artwork, finding the right gallery, promoting artwork, selling artwork, art collectors, art pricing strategies, painting consistently, quantity

https://linktr.ee/businessof_art

KRYSTII'S LINKS

https://krystiimelaine.com

https://www.facebook.com/krystiimelainefineart

https://instagram.com/https://www.instagram.com/krystii.melaine

WORKSHOP AUGUST 2024

https://boothmuseum.org/booth-art-academy/

SUMMARY

Krystii Melaine, an Australian-born wildlife and portrait artist, shares her journey from being a fashion designer to pursuing her lifelong passion for painting. She emphasizes the importance of building skills as an artist and finding one's own voice. Krystii discusses the challenges of being an artist and the need for constant improvement and reinvention. She advises aspiring artists to dedicate time to their craft, even if it's just small studies, and to be critical of their work. Krystii also talks about her recent shift in focus to painting large-scale canvases that reflect her own experiences and ideas. Krystii shares her experience of transitioning from wildlife art to creating large-scale Western art and abstracts. She discusses the importance of taking risks and following your artistic vision, even if it means going against the norm. Krystii also talks about the challenges faced by women artists in the industry and the need for women to be assertive and proactive in pursuing opportunities. She emphasizes the importance of being reliable, easy to work with, and treating art as a business. Overall, Krystii's journey serves as an inspiration for artists looking to push their boundaries and achieve success.

TAKEAWAYS

Build your skills as an artist and find your own voice

Dedicate time to your craft and be critical of your work

Constantly strive for improvement and reinvention

Start small and gradually work your way up

Paint what truly inspires you and reflects your own experiences

Challenge yourself and don't be afraid to take risks 

Take risks and follow your artistic vision, even if it means going against the norm.

Women artists need to be assertive and proactive in pursuing opportunities.

Be reliable, easy to work with, and treat art as a business.

Networking and building relationships with other artists and galleries is crucial for success.

Persistence and perseverance are key in the art world.

KEY WORDS

artist, painting, fashion designer, wildlife art, portrait art, traditional realism, art market, art, career transition, taking risks, artistic vision, Western art, abstract art, artist challenges, women artists, assertiveness, art opportunities, art business, artist entrepreneur 

https://linktr.ee/businessof_art

SUMMARY

Mark McKenna, a Western artist, shares his journey into the art world and his love for painting animals. He discusses how he initially considered a career as a dentist but was encouraged by a mentor to pursue art. Mark emphasizes the importance of painting what you love and painting consistently. He also talks about the significance of framing and the business side of being an artist. Mark shares his experience as a teacher and the influence of mentors like Greg Beecham. He mentions his upcoming online content and his involvement with galleries and art shows.

MARK'S LINKS

https://markmckennastudios.com

Facebook.com/markmckennastudios

Instagram.com/markmckennastudios

TAKEAWAYS

Follow your passion and paint what you love.

Consistency is key in developing your skills as an artist.

Invest in quality framing to enhance your artwork.

Learn about the business side of being an artist, including marketing and record-keeping.

Mentors play a crucial role in an artist's growth and development.

Teaching and attending workshops can provide valuable learning experiences

Balance family life and art by having a supportive partner.

Stay updated on upcoming shows and events to connect with art collectors.

Create online content to reach a wider audience and share your artistic process.

KEY WORDS

Mark McKenna, Mark McKenna Studios, The Business of Art, Western art, painting, animal art, art career, art mentor, art education, artist workshops, art business, framing art, online art courses, art galleries, art shows

https://thebusinessof-art.teachable.com/p/the-business-of-art

Susan’s Links

https://celebrateart.com https://www.facebook.com/CelebrationOfFineArt/ http://instagram.com/celebrationoffineart https://www.youtube.com/user/cfacelebrateart

Artist Application Link

https://celebrateart.com/for-artists/

Go-Giver Books by Bob Burg

https://a.co/d/id1zHsX

Summary

In this episode of the Business of Art podcast, host Mark McKenna interviews Susan Potje, the second- generation owner of the Celebration of Fine Art in Scottsdale, Arizona. They discuss the evolution of the art show, the importance of building authentic relationships between artists and collectors, and strategies for overcoming the starving artist stigma. Susan shares insights on the application process for artists, the significance of community, pricing strategies, and the necessity of effective communication in the art world. The conversation emphasizes the value of persistence, professional development, and the supportive nature of the art community.

Takeaways

• Susan Potje emphasizes the importance of authentic relationships in the art world. • The Celebration of Fine Art has evolved to support artists and collectors alike.
• Financial success for artists is achievable through community and connection.
• Artists should focus on building a diverse inventory to cater to different buyers.

• Persistence in applying to art shows can lead to eventual acceptance.
• Communication and professionalism are key to maintaining trust with collectors. • Investing in personal and professional development is crucial for artists.
• Pricing art should reflect its value and the artist's confidence.
• The art community is generally supportive and generous.
• Setting high goals can lead to greater achievements in an artist's career.

Keywords

Fine art, fine artists, Celebration of Fine Art, Susan Potje, art community, pricing strategies, artist success, artist relationships, application process, professional development, business of art, art show, art business

Join the Business of art:

https://thebusinessof-art.teachable.com/p/the-business-of-art

Dave’s Links

https://davelamurejr.com https://www.instagram.com/davelamurejr https://www.facebook.com/davelamurejr

Summary

In this episode of the Business of Art podcast, host Mark McKenna interviews sculptor Dave LaMure Jr., who shares his journey as a full-time artist. From his early inspirations in clay to his philosophy on wildlife art, Dave discusses the challenges and triumphs of his artistic career. He reflects on the importance of embracing risks, the evolution of his work from pottery to sculpture, and the deep connection he feels with nature through his art. In this conversation, Dave LaMure Jr. shares his artistic journey, emphasizing the metaphor of alteration in both art and life. He discusses the balance between creativity and the business side of being an artist, particularly the challenges of working with foundries. Dave offers advice for aspiring sculptors, highlighting the importance of perseverance and creativity in overcoming obstacles. He also shares his experiences in selling art and the complexities of public perception regarding different art forms. In this conversation, Mark McKenna and Dave LaMure Jr. explore the journey of an artist, emphasizing the importance of connection, constructive criticism, and continuous learning. They discuss practical steps for aspiring sculptors, the significance of vulnerability in receiving feedback, and the value of persistence in navigating the art world. The dialogue is rich with personal anecdotes and insights, providing a roadmap for artists seeking to grow and succeed in their craft.

Takeaways

Dave LaMure Jr. is a full-time sculptor and painter.
He has been working with clay since he was 12 years old.
Wildlife is a pinnacle of nature and inspires his work.
Art can be a way to articulate feelings that are hard to express. Embracing risks in art can lead to significant growth.
The journey of an artist often involves overcoming personal challenges. Creativity can be a timeless and blissful experience.
Selling his pottery for gas money marked the start of his business journey. Artistic evolution is a natural process for an artist.
Curiosity and innovation are essential for artistic development.
Art is a metaphor for personal alteration.
Creativity often emerges from mistakes.
The foundry process is complex and requires patience.
Aspiring artists should focus on sculpting and learning.
Imagination is crucial for artistic success.
Challenges can lead to greater creativity.
Selling art involves personal connection and visibility.
Joining art societies can enhance credibility.
Public perception of art varies significantly.
Balancing business and creativity is an ongoing challenge.
Collectors are the best gift for artists.
Engage with other artists for valuable critiques.
Constructive criticism is essential for growth.
Continuous learning through workshops is vital.
Vulnerability is key to receiving feedback.

Seek out qualified critics for your work.
Persistence in applying to shows leads to opportunities. Unexpected opportunities often arise from shows. Attraction rather than promotion works in galleries. Follow your own interests for true satisfaction.

https://linktr.ee/businessof_art

TJ’s Links

https://www.cunninghamfineart.com

https://www.instagram.com/tj.cunningham

Summary

In this episode, Mark interviews artist TJ Cunningham about his artistic journey. TJ shares how his passion for art began at a young age, with a pivotal moment being the sale of a sculpture at a diner that inspired him to pursue an art career. He discusses his college art studies, challenges faced in the art world, and his decision to leave galleries to build direct relationships with customers. Emphasizing the importance of treating customers like friends, TJ details his daily routine and creative process, highlighting plein air studies, Photoshop use, and the significance of strong design and accurate values in his realistic landscape paintings.

TJ also talks about his mentors, teaching experiences, and the online community he created called The Art Journey. He underscores the value of learning from others, maintaining routines, and balancing family life with painting. Mark and TJ discuss how teaching adds meaning to their work and its financial benefits. They address the importance of connecting with other artists and offer advice to beginners: read business books, develop your craft, and recognize that painting requires hard work and practice. Focus on creating great work, continuously learning, and marketing your art without relying solely on galleries.

Keywords

artist journey, passion for art, selling art, leaving galleries, building customer relationships, daily routine, art process, landscape painting, plein air studies, reference photos, Photoshop, composition, design, values, visual flow, focal point

Takeaways

Believe in Yourself: Confidence in your abilities is crucial for success.

Cultivate Customer Relationships: Building strong customer connections is essential for a thriving art business.

Consistency and Dedication: Regularly creating art improves skills and leads to success.

Daily Routine and Task Management: A structured routine helps manage various aspects of an art career.

Independent Selling: Transitioning from galleries to direct sales gives artists more control over their business and customer relationships.

Plein Air Studies: These are valuable for capturing the realism and feel of a landscape.

Photoshop as a Tool: Useful for composing and manipulating reference photos.

Strong Design and Accurate Values: Crucial for successful paintings.

Visual Flow and Focal Points: Important for guiding the viewer's eye through the painting.

Composition Principles: Using rules like the rule of thirds and the golden ratio enhances overall composition.

Learn from Others: Gaining knowledge from other artists and mentors is valuable.

Teaching: Adds meaning and fulfillment to an artist's work and can be financially beneficial.

Balance and Routine: Important for managing family life and painting.

Community Connection: Connect with other artists to combat loneliness.

Business Knowledge: Read business books to understand the business side of art.

Developing Skills: Painting is a skill that can be learned and improved.

Focus on Great Work and Learning: Continuously create and learn.

Selling Art: Focus on selling products, not time, and consider marketing and advertising independently.

Join the Business of art:

https://thebusinessof-art.teachable.com/p/the-business-of-art

Dave’s Links

https://www.davidfrederickriley.com https://www.instagram.com/davidrileyart/ https://www.facebook.com/DavidFrederickRiley/

Summary

In this episode of the Business of Art podcast, host Mark McKenna interviews contemporary wildlife painter David Frederick Riley. David shares his artistic journey, from his early influences and education to his transition from illustration to fine art. He discusses the importance of personal development and mindset shifts that propelled him towards success. David's breakthrough came with his wildlife portraits, leading to a flourishing art career and gallery representation. The conversation highlights the challenges and triumphs of being a professional artist in today's market. In this conversation, David Frederick Riley shares his journey as an artist, discussing the challenges and strategies he employed to navigate the art world. He emphasizes the importance of mindset, daily routines, and taking responsibility for one's artistic journey. Riley also highlights the balance between production and personal life, and the need to find a unique approach to art that resonates with both the artist and the audience. In this conversation, David Frederick Riley and Mark McKenna explore the multifaceted nature of art, emphasizing the importance of balancing personal expression with market demands. They discuss how art impacts others, the significance of creating with purpose, and provide valuable advice for aspiring artists. The dialogue also delves into the necessity of developing technical skills, navigating the art market, and fostering an abundance mindset to thrive in the creative industry. Ultimately, they highlight the emotional connection that art fosters between the artist and the audience, and the importance of trusting one's instincts in the creative process. In this conversation, David Frederick Riley shares his insights on the artistic journey, emphasizing the importance of persistence and the long- term commitment required to succeed in the art world. He discusses the balance between personal projects and commissioned work, the challenges and opportunities in the print market, and the significance of outsourcing tasks to maximize creative output. Riley also highlights the mindset needed for artists to thrive, encouraging them to view feedback as a learning opportunity and to embrace the abundance of potential art buyers.

Takeaways

• David's early exposure to art shaped his career path.

• Transitioning from illustration to fine art was a significant shift for David.

• Personal development played a crucial role in David's success.

• David emphasizes the importance of mentorship in the art world.

• The wildlife portraits marked a turning point in David's career.

• Mindset shifts are essential for overcoming the 'starving artist' stereotype.

• David's approach to pricing his artwork was informed by market research.

• Establishing gallery representation was key to expanding his reach.

• David's journey reflects the importance of resilience in the art industry.

• Continuous learning and adaptation are vital for artistic growth.

• Keywords

  David Frederick Riley, wildlife painting, art career, personal development, artistic journey, contemporary art, mindset, gallery representation, portrait painting, art market, art, galleries, daily routine, personal responsibility, art production, creativity, art, artistic expression, aspiring artists, abundance mindset, technical art skills, art advice, art, commissions, art prints, artistic process, motivation, artistic success, creativity, passive income

https://thebusinessof-art.teachable.com/p/the-business-of-art

Summary

Dr. Michael Duchemin has over 35 years of experience in the Western art world. He has held various roles in museums and is currently an art and museum advisor and appraiser specializing in Western American fine art. He discusses his journey in the field and the importance of museum shows for emerging artists. He also highlights the different levels of museum shows and the value of being museum-worthy. In this conversation, Michael Duchemin shares valuable insights for artists on understanding the art market and navigating different avenues for selling their work. He emphasizes the importance of knowing your market and exploring new markets, as well as the significance of online presence. Duchemin also discusses the role of museum shows, galleries, and auctions in an artist's career, and the strategies museums use to cultivate collectors. He advises artists to focus on quality over quantity as they progress in their careers and to be aware of regional preferences and market trends.

Takeaways

• Dr. Michael Duchemin has extensive experience in the Western art world and has held various roles in museums.

• Museum shows are important for emerging artists as they provide prestige and recognition.

• There are different levels of museum shows, with some being more prestigious than others.

• Being museum-worthy means having artwork that is of high quality and suitable for display in a

  museum.

• Building relationships with museum board members can increase the chances of being selected

  for museum shows.

• Museum shows can lead to opportunities for artists to have their work collected by museums.

• Know your market and explore new markets to find the best opportunities for selling your work.

• Maintain an online presence and consider selling your work directly through your own website.

• Understand the role of museum shows, galleries, and auctions in your career and choose the

  avenues that align with your goals.

• Focus on quality over quantity as you progress in your career and consider adapting your palette

  to fit different regional preferences.

• Seek advice and guidance from professionals in the art world to help define your market and

  develop effective strategies.

  Keywords

  Western art, museum shows, emerging artists, museum show director, art market, selling art, museum shows, art galleries, art auctions, online presence, art market trends

https://linktr.ee/businessof_art

Albin’s Links

https://albinveselka.com

https://www.facebook.com/albin.veselka

https://www.instagram.com/albin_veselka/

Summary

Albin Veselka, a full-time artist, shares his journey and the evolution of his work. He started drawing animals as a child and developed a fascination with creating images with lines. He initially focused on wildlife and predators but later shifted to figurative art. Over time, he realized the importance of storytelling in his work and the power of narrative. Albin emphasizes the value of support from his wife and the need to balance family responsibilities with pursuing his passion. He also discusses the shift away from dependence on photo references and the freedom to create without perfect reference material. The conversation explores the balance between realism and abstraction in painting. The speakers discuss the importance of understanding the fundamentals of art and the value of formal education in developing artistic skills. They emphasize the need for continuous learning and growth as an artist, using reference materials to supplement their work and fill in gaps. The conversation also touches on the joy of experimentation and the freedom to create unique and personal expressions in art. In this final part of the conversation, Albin discusses his process of creating artwork and shares advice on marketing and selling art. He emphasizes the importance of developing relationships with collectors and being genuine in interactions. Albin also encourages artists to work hard, learn from life, and focus on creating a product that excites them. He advises against stressing about the future and instead encourages artists to stay hopeful and keep moving forward.

Takeaways

The importance of support from loved ones in pursuing a career in art

The evolution of Albin Veselka's work from wildlife to figurative art and storytelling

The freedom of creating without perfect reference material

The balance between family responsibilities and pursuing a passion Understanding the fundamentals of art is essential for artistic growth and development.

Formal education in art can provide valuable knowledge and skills, but it is not the only path to becoming a successful artist.

Continuous learning and experimentation are crucial for artists to develop their unique style and voice.

Reference materials can be used to supplement and enhance artistic creations, filling in gaps and providing inspiration.

The balance between realism and abstraction allows artists to create unique and personal expressions in their work. 

Developing relationships with collectors is crucial for selling art

Being genuine and treating people with respect can lead to meaningful connections

Working hard, learning from life, and staying focused are key to success as an artist

Don't stress about the future, stay hopeful and keep moving forward

Keywords

Albin Veselka, artist journey, wildlife art, figurative art, storytelling, photo references, realism, abstraction, painting, art fundamentals, formal art education, continuous learning, reference materials, artistic experimentation, art process, marketing art, selling art, developing relationships, learning from life

Join The Business of Art:

https://thebusinessof-art.teachable.com/p/the-business-of-art

Paul’s Links:

https://paulrhymer.comhttps://www.instagram.com/rhymerstudio/https://www.facebook.com/PaulRhymerStudio

Summary

In this episode of the Business of Art podcast, host Mark McKenna interviews renowned wildlife sculptor PaulRhymer. They discuss Paul's artistic journey, from his early influences and experiences at the Smithsonian to histransition into full-time sculpture. Paul shares insights on navigating the art world, building connections, and theimportance of community and mentorship among artists. His story highlights the generosity of the art communityand the value of learning from others in the field. In this conversation, Paul Rhymer discusses the significance ofmentorship in the art world, the challenges of establishing an artistic identity, and the complexities of navigating thebusiness side of art. He emphasizes the importance of hard work, resilience, and finding creative solutions toproblems. Rhymer also shares insights on leveraging social media for artistic promotion and the necessity ofbuilding strong relationships with galleries to ensure mutual success. In this conversation, Paul Rhymer discussesthe significance of relationships in the art world, particularly with galleries and foundries. He shares insights onnavigating the foundry process, the challenges faced by foundries today, and the importance of building trust withthem. Rhymer also reflects on the artist's journey, market isolation, and the generosity of the art community,emphasizing that the effort put into these relationships can lead to greater rewards in one's artistic career.

Takeaways

Paul Rhymer's artistic journey began with a family background in art.
His experience at the Smithsonian shaped his skills in taxidermy and sculpture.
Transitioning from illustration to sculpture was a significant turning point for Paul.
Building connections in the art world is a gradual process that requires patience.
Mentorship plays a crucial role in an artist's development and success.
The wildlife art community is known for its generosity and support among artists.
Paul emphasizes the importance of being open to feedback and learning from others.
Artistic growth often comes from collaboration and sharing experiences with peers.
Finding a balance between professional work and personal artistic expression is essential.Community organizations and societies provide valuable networking opportunities for artists.Mentorship plays a crucial role in an artist's development.
Artistic identity is shaped by influences and experiences.
Navigating the business side of art can be challenging.
Hard work often outweighs natural talent in achieving success.
Finding motivation is essential for artistic growth.
Social media can be a valuable tool for artists.
Building trust with galleries is vital for long-term success.
Artists should strive to be distinctive in their work.
Resilience is key in overcoming obstacles in the art world.
Creative problem-solving can enhance an artist's marketability.
The art world is highly interconnected, making relationships crucial.
Recommendations from other artists can lead to gallery opportunities.
Trust is essential in business relationships within the art community.
Visiting foundries can provide valuable insights for sculptors.
Labor shortages are a significant challenge for foundries today.
Building trust with foundries can lead to better service and outcomes.
Shipping costs can be a major expense for artists selling out of state.
Maintaining relationships with galleries is vital for success.
Listening to feedback from the public can improve artistic work.
The art journey is enriched by community involvement and generosity.

Paul Rhymer, wildlife sculpture, art community, mentorship, taxidermy, Smithsonian, art career, artist connections,bronze sculpture, wildlife art, art mentorship,

https://linktr.ee/businessof_art

SUMMARY

Jennifer Gennari, a classically trained artist, shares her journey from childhood to becoming a renowned animal painter. Her passion for art began with Disney's 'The Little Mermaid,' leading her to pursue illustration at Ringling College. She later transitioned to painting and found her niche in animal portraits. Jennifer's routine, inspiration, and dedication to her craft are evident in her approach to painting and her commitment to capturing the essence of each animal. The conversation covers the process of creating art, the freedom to experiment, and the impact of traditional art education on artistic expression. It delves into the importance of breaking free from rigid rules and finding one's unique artistic voice. The conversation covers the importance of avoiding boredom in art, the impact of automation on creativity, strategies for staying fresh, and insights into the business side of art. Jennifer emphasizes the need for authenticity, patience, and a full life experience to fuel creativity.

JENNIFER'S LINKS

https://www.jennifergennari.com

http://instagram.com/jen_art

https://drawingamerica.com/instructors/gennari/

TAKEAWAYS

Jennifer's journey from childhood to becoming a renowned animal painter

The impact of Disney's 'The Little Mermaid' on Jennifer's passion for art

Jennifer's transition from illustration to painting and finding her niche in animal portraits

The importance of routine, inspiration, and dedication in Jennifer's approach to painting

Jennifer's commitment to capturing the essence of each animal in her portraits The process of creating art involves experimentation and finding one's unique approach.

Traditional art education can influence an artist's mindset and approach to art.

Breaking free from rigid rules and allowing oneself to experiment is essential for artistic growth and expression.

Discovering and embracing one's unique artistic voice is a journey that continues throughout an artist's career. Avoiding boredom in art is crucial for maintaining creativity and freshness.

Authenticity and a full life experience are essential for fueling creativity and maintaining artistic integrity.

Patience is key in the journey of art, and understanding oneself is crucial for staying true to one's artistic vision.

The business side of art requires a balance between financial considerations and artistic integrity, with a focus on authenticity and genuine passion for the work.

KEYWORDS

Jennifer Gennari, fine artist, animal painting, classical realism, art journey, art inspiration, dedication, art career, art process, artistic expression, traditional art education, artistic experimentation, artistic voice, art, creativity, artistic authenticity, art business, social media, painting commission, fine art, oil painting

https://linktr.ee/businessof_art

RICHIE’S LINKS

https://www.richiecarterfinearts.com https://www.instagram.com/richiecarterfinearts/ https://www.facebook.com/richard.d.carter.9

BOOK REFERENCE

“Steal Like an Artist” – by Austin Kleon

SUMMARY

Richie Carter, a young artist from Montana, shares his journey and experiences in the art world. He grew up in a rural community and developed a love for creating things from a young age. He pursued a BFA in painting from the University of Montana, where he faced challenges with the post-modern conceptually based art approach. Despite the difficulties, he persevered and continued to paint, eventually finding inspiration in plein air painting and the landscapes of Paris. Richie has studied with artists like John Poon, Maggie Siner, and Daniel Keys, who have influenced his artistic development. The conversation covers three main themes: the generosity of artists in sharing knowledge, the importance of painting from life, and the process of selling artwork. The guests emphasize the willingness of artists to share information and shortcuts they have learned throughout their careers. They encourage artists to start locally and show their work in their own communities. The conversation also explores the benefits of painting from life, whether it's landscapes or live portrait models, as it teaches valuable lessons and keeps artists humble. Lastly, the guests discuss the process of selling artwork, highlighting the importance of starting small and building a foundation in the local community. In this conversation, Mark and Richie discuss the importance of finding one's own artistic voice and not being afraid to be influenced by other artists. They emphasize the need to explore and experiment with different styles and techniques, while also staying true to oneself. They share personal experiences of discovering their own voices as artists and offer advice for those starting out. Richie also talks about his upcoming art show and workshops.

TAKEAWAYS

Follow opportunities that present themselves, as they can have a significant impact on your career.

Be kind and compassionate to yourself as an artist.

There are multiple paths to success in the art world, including university education and workshops.

Learning the fundamentals of drawing, value, color, and atmospheric perspective is essential.

Find inspiration in nature and the places that resonate with you.

Building relationships with other artists can lead to valuable learning experiences and friendships. Artists ar

generous in sharing information and shortcuts they have learned throughout their careers.

Painting from life, whether it's landscapes or live portrait models, teaches valuable lessons and keeps artists humble.

Starting small and showing artwork in the local community is a great way to begin selling artwork.

Emulate and learn from artists you admire, but find your own voice and develop your own techniques. Don't be afraid to be influenced by other artists, but also find your own artistic voice.

Experiment with different styles and techniques to discover what resonates with you.

Personal growth as an artist comes from pushing through challenging periods and embracing the process.

Building an online presence and networking with galleries can help get your work seen.

Teaching workshops can be a valuable way to share knowledge and connect with other artists.

KEY WORDS

Richie Carter, artist journey, creativity, painting, realism, art education, artist challenges, plein air painting, Paris, art workshops, John Poon, Maggie Siner, Daniel Keys, generosity, artists sharing knowledge, painting from life, selling artwork, art community, artistic voice, artistic exploration, artistic experimentation, personal growth, art show

Join The Business Of Art:

https://thebusinessof-art.teachable.com/p/the-business-of-art

Gladys’ Links:

https://www.roldandemoras.com https://www.facebook.com/whatsonmyeasel https://www.instagram.com/roldandemoras/

Keywords

Gladys Roldan-de-Moras, art, charrería, painting, fine art, cultural representation, Western art, mentorship, family support, artist journey, recognition, teaching art, creativity, passion, art business, community, resilience, artist mentorship, handling rejection, self-belief, lifelong learning, oil painting, figurative art, equine art

Summary

In this episode of the Business of Art podcast, host Mark McKenna interviews artist Gladys Roldan-de- Moras, who shares her journey from studying medicine to becoming a celebrated artist known for her representation of Spanish and Mexican traditions in Western art. Gladys discusses the challenges she faced, including family expectations, the importance of mentorship, and her commitment to accurately portraying cultural elements in her work. She emphasizes the significance of believing in oneself, the value of teaching, and the ongoing journey of learning as an artist. In this conversation, Gladys Roldan- de-Moras shares her journey as an artist, emphasizing the importance of embracing art at any age, the lifelong passion for creativity, and the challenges of navigating the art business. She discusses the significance of community support, overcoming rejection, and the necessity of believing in oneself and one's dreams. Throughout the dialogue, she highlights the value of mentorship and the idea that there is room for everyone in the art world, encouraging artists to invest in their growth and to give back to the community.

Takeaways

• Gladys transitioned from a potential medical career to pursuing art.

• Support from her husband was crucial in her artistic journey.

• She found her unique voice by painting what she loves.

• Cultural representation in art is vital and requires understanding.

• Charrería has strict guidelines that artists must respect.

• Family expectations can be challenging for aspiring artists.

• Recognition in art can take years but is rewarding when it comes.

• Teaching has been a significant part of her growth as an artist.

• Perseverance and self-belief are essential for success in art.

• Gladys encourages aspiring artists to follow their passion while being realistic.

• Art can be pursued at any age, and maturity can enhance creativity.

• A lifelong passion for art can lead to continuous learning and excitement.

• Investing in advertisement is crucial for an artist's visibility.

• Building a support system is essential for overcoming challenges in the art business.

• Rejection is a part of the artistic journey; resilience is key.

• Finding a community of supportive artists can foster growth and encouragement.

• Believing in oneself is fundamental to achieving artistic dreams.

• The journey of an artist is often filled with surprises and unexpected paths.

• Giving back to the community enriches both the giver and the receiver.

• There is enough space in the art world for everyone to thrive.

Join the Business of Art Courses:

https://thebusinessof-art.teachable.com/p/the-business-of-art

Other links

linktr.ee/businessof_art

Summary

In this episode of the Business of Art podcast, Mark McKenna discusses the intricacies of gallery representation for fine artists. He emphasizes the importance of building mutually beneficial relationships with galleries, weighing the pros and cons of such partnerships, and providing insights on how to find the right gallery, navigate the application process, and maintain a strong relationship once represented. McKenna shares personal experiences and practical advice to help artists succeed in the competitive art world.

Takeaways

• The goal of working with galleries is a mutually beneficial relationship.

• Galleries provide increased exposure and access to established client bases.

• Commission fees for galleries typically range from 40% to 50%.

• Artists may lose some control over pricing and presentation when represented by a

  gallery.

• Researching galleries eOectively is crucial before applying for representation.

• Handling rejection gracefully is important for maintaining professional relationships.

• Clear communication is key to a successful gallery partnership.

• Finding a gallery that aligns with your artistic vision is essential.

• Artists should be prepared to meet the expectations of their galleries.

• Maintaining a strong relationship with a gallery requires ongoing eOort and

  professionalism.

Join The Business Of Art: https://thebusinessof-art.teachable.com/p/the-business-of-art Adam’s Links: https://claguefineart.com https://facebook.com/claguefineart https://instagram/clague_fine_art Summary In this episode of the Business of Art podcast, host Mark McKenna interviews accomplished painter Adam Clague, who shares his journey from childhood artistic influences to becoming a full-time artist. Adam discusses the importance of education, overcoming early challenges, and the necessity of thinking beyond local markets to achieve success. He emphasizes the role of social media in promoting art, the value of entering competitions, and the shift from gallery representation to online sales. Adam also highlights the significance of diversifying income streams through workshops and online courses, providing insights into effective marketing strategies for artists. In this conversation, Mark Adam discuss the multifaceted journey of being an artist, emphasizing the importance of marketing, finding a niche, and balancing creative passion with financial needs. They explore the evolution of artistic focus, the significance of teaching and sharing knowledge, and effective sales strategies for artists. The dialogue highlights the challenges artists face and the necessity of connecting with an audience to ensure their work is appreciated and valued. In this conversation, they discuss the multifaceted journey of being an artist, including the importance of creating a positive customer experience, navigating scams, learning from mistakes, and best practices for commissions. They also share key advice for aspiring artists, emphasizing the significance of marketing, finding balance between work and family, and the role of faith in their artistic journeys. Takeaways • Adam Clague is a highly accomplished fine art oil painter. • He always had a passion for art from a young age. • Education played a crucial role in his artistic development. • Overcoming the 'starving artist' stereotype was a challenge. • Thinking beyond local markets is essential for success. • Social media is a powerful tool for artists to gain exposure. • Entering competitions can lead to valuable opportunities. • Transitioning from galleries to online sales can be beneficial. • Authenticity in social media engagement resonates with audiences. • Diversifying income streams is key to sustaining an art career. Marketing is essential for artists to succeed. • Take marketing one step at a time to avoid overwhelm. • Creativity extends beyond just making art; it includes marketing. • Finding a niche can lead to greater success in sales. • Artists should seek beauty in unexpected places for inspiration. • Balancing passion with market demand is crucial for sustainability. • Every artist needs an audience to thrive. • The heart behind art and marketing matters. • Outsourcing tasks can free up time for creativity. • Creating a pleasant purchasing experience encourages repeat customers. Creating a positive customer experience is crucial. • Being an artist involves ups and downs. • Mistakes are valuable learning experiences. • Identifying genuine customers helps avoid scams. • Having a clear process for commissions is essential. • Marketing is a significant part of being an artist. • Trial and error is normal in the artistic journey. • Finding work-life balance prevents burnout. • Faith can provide guidance and reassurance. • Effort and persistence lead to success.

https://linktr.ee/businessof_art

SUMMARY

Greg Beecham is a wildlife artist with a 46-year career. He emphasizes the importance of constantly learning and growing as an artist. His journey has been a continuous exploration of his vision and technical skills. He believes in striving for unity, simplicity, and beauty in his work. Beecham is fascinated with creating the illusion of mass, weight, and volume on a two-dimensional surface. He considers his talent, opportunity, and passion to paint as gifts from God and believes in pursuing excellence in art. In this conversation, Greg Beecham discusses his process of creating unified and rhythmic compositions in his artwork. He shares how he uses Photoshop to combine multiple reference photos and create a design that is simple and beautiful. Greg also talks about his painting process, including using a grid system and working with thick paint and palette knives. He emphasizes the importance of focusing on shapes and creating a united abstract composition. Greg also discusses the challenges and intensity of painting, as well as the importance of color theory and exploring different color harmonies. He concludes by sharing his thoughts on mentoring and the qualities he looks for in artists he mentors.

GREG'S LINKS http://gbeecham.work https://www.instagram.com/gregbeechamstudio/ https://www.facebook.com/gbeechamart/ https://twitter.com/gregbeechamart http://tiktok.com/@gregbeechamstudio

RECOMMENDED BOOKS

Alla Prima - by Richard Schmid (Original version)

Color Choices - By Stephen Quiller

TAKEAWAYS

Constantly learning and growing as an artist

Strive for unity, simplicity, and beauty in your work

Explore the illusion of mass, weight, and volume on a two-dimensional surface

Consider your talent, opportunities, and passion as gifts and pursue excellence in art

Creating a unified and rhythmic composition is key in artwork

Using Photoshop to combine reference photos and create a simple and beautiful design

Working with a grid system and using thick paint and palette knives

Focusing on shapes and creating a united abstract composition

The challenges and intensity of painting

The importance of color theory and exploring different color harmonies

Qualities to look for in artists for mentoring, and the best qualities of a mentee

KEY WORDS:

Greg Beecham, wildlife art, artist journey, unity in art, pursuing excellence in art, art, painting, oil painting, composition, design, reference photos, Photoshop, grid system, painting process, palette knives, texture, color theory, color harmonies, mentoring, professional artist, make a living with art, art gallery, art career, fine art, art show, artistry, artist's journey, art mentorship, artist community, painting techniques, art market, art exhibitions, art business, art mastery, gallery representation, commissions, portfolio, sales, artist workshops, artist resources, art education, passion to profession, industry insights, art studio setup, entrepreneurship, artist success stories, artist techniques and tips, art market trends, pricing strategies, social media, make money with art

https://linktr.ee/businessof_art

SUMMARY

In this episode, Mark interviews artist Brent Cotton about his journey as an artist and his unique approach to painting. Brent shares how he was influenced by his grandmother, who was an accomplished artist, and how he started his artistic career by taking workshops and experimenting with different mediums. He discusses the importance of plein air painting and how it has shaped his style. Brent also talks about the challenges of working from photographs and the importance of pushing oneself as an artist. The conversation explores the importance of connecting with nature as an artist and the need to recharge creatively. It also delves into the process of marketing and selling artwork, including the role of galleries and the impact of social media. The conversation concludes with advice for beginners, emphasizing the importance of finding the right galleries, staying true to one's artistic vision, and balancing artistic integrity with financial considerations. Brent Cotton discusses his passion for creating uplifting and spiritual art that brings beauty and solace to viewers. He emphasizes the importance of staying true to one's artistic vision and finding joy in the creative process. Brent also shares his preferred palette and tools, including a limited color palette and the use of palette knives. He highlights the significance of lightfastness and permanence in choosing paints. While he currently does not teach workshops, he occasionally conducts classes for collectors and is open to the idea of teaching in the future.

BRENT’S LINKS

http://www.cottonfinearts.com/index.html https://www.instagram.com/cottonbrent https://www.facebook.com/pages/Cotton-Fine-Art/297899140234009

TAKEAWAYS

The importance of mentorship and learning from other artists

The value of plein air painting in capturing mood and atmosphere

The challenges of working from photographs and the need for artistic interpretation

The importance of pushing oneself as an artist and trying new subjects and styles Connecting with nature is valuable for artists to recharge creatively and add authenticity to their work.

Marketing and selling artwork can be done through galleries, national shows, and social media.

Finding the right galleries and building relationships with them is important for artists.

It is crucial for artists to stay true to their artistic vision and not chase trends.

Balancing artistic integrity with financial considerations can be challenging but necessary.

Beginners should visit galleries, do their research, and not be afraid of rejection. Creating art that is uplifting and spiritual can bring beauty and solace to viewers.

Staying true to one's artistic vision and finding joy in the creative process is essential.

Using a limited color palette and palette knives can create interesting textures and effects in paintings.

Considering lightfastness and permanence when choosing paints ensures the longevity of artwork.

Brent Cotton occasionally conducts classes for collectors and is open to the idea of teaching in the future.

KEY WORDS

Fine artist, artist, journey, oil painting, painting, plein air, creativity, recharge, authenticity, marketing, selling, art galleries, social media, trends, balance, artistic integrity, art, painting, spirituality, beauty, palette, tools, color lightfastness, color permanence, art workshops, art show, art shows

https://linktr.ee/businessof_art

Kwani’s Links

http://www.kwaniwinder.com

https://www.facebook.com/kwaniwinder

https://www.instagram.com/kwani_winder/

Summary

Kwani Povi Winder, a professional artist since 2013, discusses balancing her art career with being a stay-at-home mom. Coming from a lineage of potters from Santa Clara Pueblo, she was encouraged to create art from a young age. After initially pursuing a biology degree, she turned to art following her father's passing. Kwani incorporates her Native American heritage into her figurative art and involves her daughters in her creative process. She shares her daily routine, which includes painting, homeschooling, and family meals. Her husband supports her by taking on parenting duties during show preparations. Kwani details her painting process, including using grids, photography, and setting up photo shoots. She emphasizes the importance of compensating models and respecting Native culture in her work. Kwani also advises artists to explore different subjects and network within the art community.

Takeaways

• Kwani Povi Winder's journey as an artist began with the encouragement of her artistic mother and a high school art teacher who inspired her.

• She initially pursued a biology degree but switched to art after her father's passing, realizing the importance of art in her life.

• Kwani incorporates her Native American heritage into her artwork, focusing on figurative art.

• As a stay-at-home artist, Kwani has found ways to involve her daughters in her art career and foster their creativity. 

• Homeschooling can be a good fit for artist parents, as it allows for flexibility and the ability to travel

• Having a supportive partner is crucial for artist parents, as they can help with parenting duties and provide emotional support

• There are different paths to success as an artist, and it's important to find what works best for you

• Using grids and working from photos can be helpful in the painting process

• Participating in shows and using social media platforms like Instagram can be effective marketing strategies for artists. 

• Preparing for a painting involves setting up a photo shoot and considering lighting and composition.

• Working with models can be challenging, but it's important to compensate them and respect their boundaries.

• Native American heritage plays a significant role in Kwani's art, and she strives to represent Native culture respectfully.

• Artists should consider outsourcing certain tasks to save time and focus on their strengths.

• Networking and building relationships in the art community can lead to opportunities and support.

Keywords

professional artist, stay-at-home mom, Native American heritage, figurative art, involving children in art, artist, mother, homeschooling, painting, art activities, photos, Instagram, painting, photo shoot, composition, art models, Native American heritage, artist identity, art representation, art business

https://linktr.ee/businessof_art

Frank’s Links

http://serranofineart.com/

https://www.facebook.com/frank.serrano.18

https://www.instagram.com/serranoartist/

Summary

Frank Serrano is a full-time artist with over 30 years of experience. Starting young, he studied business and initially owned a screen printing business, allowing him to pursue fine art part-time. Eventually, he transitioned to fine art full-time, joining art organizations and painting landscapes and seascapes, leading to his first gallery representation. Frank emphasized the importance of good work, confidence, inventory when approaching galleries, and marketing through social media.

The conversation explores the shift in the art industry due to social media and online galleries. Frank shares his experience transitioning from traditional galleries to selling through his website and social media. He discusses the benefits and challenges of using social media for marketing and selling art, including posting high-quality work and engaging with potential buyers.

Frank emphasizes the significance of plein air painting and the value of painting from life to develop artistic skills and capture nuances of color and atmosphere. He discusses his journey, including teaching, writing books, networking with other artists, and continually learning and improving.

Frank shares his approach to painting, using a limited palette and focusing on values. He provides tips for plein air painting, such as staying compact and being prepared. He discusses the essentials of plein air painting, emphasizing simplicity and preparation, and the importance of capturing the scene quickly due to fleeting light.

Frank talks about finding where Maynard Dixon painted and the challenges of plein air painting. He discusses the role of studies in his studio work for color and value reference and emphasizes craftsmanship and brushwork. He shares experiences of learning from artists like Richard Schmidt and Clyde Aspevig, and advice from his father and a collector about staying humble, putting work out there, and continuing to paint.

Takeaways

Frank Serrano has been a full-time artist for over 30 years.

He transitioned from screen printing to pursuing fine art full-time.

The importance of good work, confidence, and enough inventory when approaching galleries.

Social media is significant for marketing oneself in today's art market.

Social media has changed the dynamic of marketing and selling artwork, allowing artists to reach a wider audience and sell directly.

Posting high-quality work and engaging with potential buyers on social media can lead to sales and opportunities.

Plein air painting allows artists to capture the nuances of color and atmosphere from life.

Developing a strong reputation in the art industry requires careful financial planning and strategic decision-making.

Teaching workshops can provide additional income and opportunities for artists.

Networking and continuous learning are important for growth.

A limited palette simplifies color mixing and creates color harmonies.

Values are crucial for successful painting.

Staying compact with the right equipment is helpful for plein air painting.

Preparing paints and materials before heading out saves time and allows for more effective work.

Plein air studies can be used as references for color and value in studio work.

Learning from other artists can greatly influence one's work.

Meeting and connecting with other artists provide opportunities for growth and learning.

Staying humble, putting work out there, and continuing to paint are important for artistic growth and success.

Keywords

Frank Serrano, full-time artist, artist journey, screen printing, fine art, landscape painting, seascape, gallery representation, art marketing, social media, art industry, online galleries, selling art, art gallery, plein air, oil painting, painting atmosphere, teaching art, writing books, networking, continuous learning, painting approach, limited palette

Join The Business of Art:

https://thebusinessof-art.teachable.com/p/the-business-of-art

Morgan’s Links:

http://morganweistling.com/https://www.proko.com/course/painting-without-a-brainhttps://www.instagram.com/weistling/https://www.facebook.com/morganweistlingfineart

Summary

In this episode of the Business of Art podcast, host Mark McKenna interviews renowned artist MorganWeistling, who shares his extensive journey in the art world. From his early influences and formal training tohis transition into Hollywood illustration, Morgan discusses the challenges and lessons learned throughout hiscareer. He emphasizes the importance of hard work, taking direction, and the reality of being an artist.Morgan also delves into his creative process, the effort that goes into each painting, and the joy of creating artfor others to appreciate. In this conversation, Morgan Weistling shares insights into the life of a visual artist,discussing the advantages of being able to showcase work quickly compared to other art forms. He delves intohis artistic process, emphasizing the importance of feedback and critique, and reflects on his transition fromillustration to fine art, highlighting the challenges and rewards of this journey. In this conversation, MorganWeistling shares his journey from illustration to fine art, discussing the challenges and realities of making thistransition. He reflects on the impact of AI on the art world, expressing concerns about the devaluation oforiginal artwork and the oversaturation of imagery. Weistling emphasizes the importance of adaptability forartists in the face of changing industry dynamics and offers advice for aspiring artists, highlighting the value oflearning traditional skills and maintaining a positive outlook despite challenges.

Takeaways

Morgan was born into a family that encouraged his artistic pursuits.
He received formal training at the Brandes Art Institute under Fred Fixler.
Morgan transitioned from Hollywood illustration to fine art in 1998.
He emphasizes the importance of storytelling in his artwork.
Morgan learned valuable skills from his time as a Hollywood illustrator.
He believes in the necessity of hard work and dedication in art.
Morgan stresses the importance of taking direction and criticism.
He creates detailed and narrative-driven paintings.
Morgan's creative process involves extensive planning and preparation.
He finds joy in creating art that others can appreciate.
Being a visual artist allows for quick showcasing of work.
The artistic process involves meticulous planning and execution.
Feedback from trusted sources is crucial for artistic growth.
Transitioning from illustration to fine art can be challenging but rewarding.Understanding the market and pricing your work appropriately is essential.
Artistic vision develops through years of study and influence.
Surrendering a painting means accepting it as complete, despite ongoing dissatisfaction.Using tools like mirrors can help artists gain perspective on their work.
The journey of an artist is often a chase for satisfaction and improvement.Collaboration and critique can enhance artistic development.
Fame in the art world does not always equate to financial success.
AI is a significant disruptor in the art industry, affecting the value of original works.
The oversaturation of imagery has devalued prints and original art alike.
Artists must adapt to survive in a changing landscape.

Learning traditional art skills remains valuable, regardless of industry changes.Creativity extends beyond the canvas; it includes problem-solving in life.Aspiring artists should not give up on their dreams despite challenges.
There is still hope for artists who strive for excellence.

Having a day job while pursuing art can provide financial stability.

https://linktr.ee/businessof_art

SUMMARY Dustin Van Wechel left a successful career in advertising to pursue his passion for fine art. He has earned numerous distinctions and has been featured in leading art publications. Dustin's journey began in his late 20s, and he started his career as a wildlife artist. He initially worked with pastels before transitioning to oils. He emphasizes the importance of painting from life and constantly learning and improving as an artist. Dustin's process involves creating thumbnail sketches to develop composition and narrative before starting a painting. Dustin Van Wechel discusses his process of creating wildlife paintings, including the importance of solving problems before starting a painting, using reference photos and sketches, and constructing animals using Photoshop. He also shares his approach to marketing his work, including writing press releases, establishing a brand, and using social media. He advises artists to avoid comparing themselves to others and to live below their means. Dustin also mentions upcoming workshops and shows he will be participating in.

DUSTIN'S LINKS

http://dustinvanwechel.com/

https://www.instagram.com/vanwechelart/

https://www.facebook.com/dustin.vanwechel/

TAKEAWAYS Transitioning from a day job to a full-time artist requires sacrifice, dedication, and financial planning. Painting from life is crucial for developing skills and capturing the essence of the subject. Being a professional artist requires discipline and meeting commitments. The process of creating art can be challenging and not always enjoyable, but the passion for the craft keeps artists going. Developing a strong composition and narrative is essential for creating impactful artwork. Solve problems before starting a painting to avoid difficulties on the canvas Use reference photos and sketches to guide the composition Construct animals using Photoshop by combining different elements Write press releases and send them to media outlets to promote your work Establish a consistent brand across different marketing channels Live below your means and have tight control over the pricing of your work Participate in workshops and shows to expand your market and network KEY WORDS Dustin Van Wechel, career transition, fine art, fine artist journey, fine artist, wildlife art, pastels, oil painting, painting from life, composition, narrative art, wildlife painting, problem-solving, reference photos, sketches, Photoshop, art marketing, press releases, brand, art pricing, art workshops, art shows

Join the Business of Art: https://thebusinessof-art.teachable.com/p/the-business-of-art Megan’s Links https://meganwimberley.com

https://www.facebook.com/meganwimberleyfineart

https://www.instagram.com/megan.wimberley/

https://cowgirlartistsofamerica.org Summary Megan Wimberley, a contemporary Western and wildlife artist, shares her journey from growing up around horses to pursuing a career in art. She discusses her educational experiences, the impact of art education on her career, and her diagnosis of rheumatoid arthritis. Megan emphasizes the importance of setting boundaries, managing stress, and being gentle with oneself. She also highlights the value of seeking support from therapists, faith communities, and art communities. The conversation covers the importance of mindfulness, self-care, and stress management for artists, as well as the mission of Cowgirl Artists of America to increase opportunities and representation for female Western artists. It also delves into the complexities of gender representation in the art world and the need for awareness and inclusivity. The conversation provides insights into the challenges faced by women artists and the impact of cultural biases on art representation. The conversation covers a wide range of topics, including advice for new artists, the importance of business procedures, the role of social media, pitfalls to avoid, and the balance between art and running an art business. The discussion also delves into the artist's approach to painting, the evolving process, and the challenges of finding balance and self-care. The conversation emphasizes the importance of mindfulness, seeking help from therapists or coaches, and the value of authenticity in sharing the struggles of the artistic journey. Takeaways Megan's journey from growing up around horses to pursuing a career in art The impact of art education on Megan's career and her approach to learning and experimentation Megan's experience with a diagnosis of rheumatoid arthritis and her holistic approach to health The importance of setting boundaries, managing stress, and seeking support from therapists, faith communities, and art communities Mindfulness and self-care are essential for artists to manage stress and maintain mental well-being. Cowgirl Artists of America aims to increase opportunities and representation for female Western artists, providing resources and a supportive community. The conversation highlights the complexities of gender representation in the art world and the need for awareness, inclusivity, and cultural sensitivity. Challenging biases and promoting inclusivity in the art community is crucial for creating a more diverse and representative space for artists of all backgrounds. The importance of doing the 'ugly work' before the 'pretty work' in art and the need for patience and dedication. The significance of setting up good business procedures, tracking inventory, and having systems of procedure in place for artists. The value of being gentle with oneself, taking time off, and seeking financial planning advice or mentorship. The role of social media in an artist's career, including the importance of thoughtful captions, showing personality, and maintaining a clear business focus. The challenges of finding balance between running an art business and pursuing the artistic process, and the importance of self-care and seeking help from therapists or coaches.

https://thebusinessof-art.teachable.com/p/the-business-of-art

Kathy’s Links

https://www.kathysigleart.com

https://www.facebook.com/kathysigleart

https://www.instagram.com/kathysigleart

Summary

In this episode of the Business of Art podcast, host Mark McKenna interviews artist Kathy Sigle and her husband Jim. Kathy shares her journey as a professional artist, She discusses her love for watercolor painting, her artistic development, and the importance of family support in her career.  They also discuss Kathy’s journey as an artist and the evolution of her art business. They explore the challenges faced in the early days of print making, the importance of family support, and the logistics of participating in art shows. Kathy shares insights on balancing the creation of original artwork with managing prints, the significance of networking, and the systems they have established for efficiency. They also touch on adapting to market trends and offer valuable advice for aspiring artists looking to make prints as another avenue of making money with their work. In this conversation, Kathy and Mark discuss the intricacies of building a successful art business, focusing on the importance of sharing knowledge, engaging with customers, and promoting art online. They emphasize the need for persistence, quality in printing, and the value of networking within the art community. Kathy shares her experiences with selling prints, navigating challenges during the pandemic, and the significance of personal connections in the art world.

Takeaways

·         Kathy Siglel has been a professional artist since 1988.

·         She began participating in art shows alongside her mother, which helped her grow as an artist.

·         Kathy emphasizes the importance of continuous improvement in her art.

·         The journey of an artist often begins with family support.

·         Challenges in art can lead to creative solutions.

·         Making and selling prints can diversify an artist's income.

·         Networking at art shows can lead to valuable connections.

·         Having a variety of print sizes can attract more buyers.

·         Balancing original art creation with print management is crucial.

·         Establishing efficient systems can optimize time and organization.

·         Adapting to market trends is essential for success.

·         Creativity plays a significant role in business strategy.

·         Treating an art business like a business can yield better results. Sharing knowledge is key to success in the art community.

·         Persistence is essential for artists starting their journey.

·         Engaging with customers can lead to more sales.

·         Promoting art online requires consistent posting and interaction.

·         Quality materials in printing are crucial for lasting art.

·         Building relationships in the art community can lead to opportunities.

·         Understanding your market can help in pricing and selling art.

·         Diversifying income streams can stabilize an artist's business.

·         Networking can create a supportive community for artists.

·         Don't be afraid to try new things in your art business.

Keywords

Kathy Sigle, watercolor artist, Western art, artistic journey, art shows, painting techniques, art influences, balancing life and art, giclee prints, art business, challenges as an artist, networking, creativity, marketing, artist advice, fine art, fine art prints, selling art online, customer engagement, art community, marketing strategies, quality printing, artist tips