The BRAND New You Show - A Personal Branding podcast (Ryan Rhoten)

Jill Ozovek, is the founder of Jill Ozovek Career Coaching.

As a career coach, Jill partners with millennial and mid-career women to help them find and develop careers that align with their passions.

But this wasn’t always the case.

The first part of Jill’s career was spent as a corporate employee where by the age of 26 she had been promoted to head of a division, with a multi-million dollar budget.

As you would expect from a position like this, it came with high responsibilities and equally high expectations.

Unfortunately, or fortunately depending on how you look at it, it was those expectations that challenged Jill’s values and eventually led her to make a life-changing decision one evening after she caught a glimpse of her reflection in the window of a subway car.

JILL OZOVEK’S CAREER JOURNEY

Like the rest of us, Jill started her career as a corporate employee and steadily worked her way up the career ladder.

Shortly after the financial crisis of 2008, Jill found herself in charge of the strategy and team for a business with a $13M annual budget.

This is where Jill got her initial exposure to career development with her direct reports. Unfortunately, this was only a small portion of her overall job.

As you can imagine with a job like this the responsibilities and expectations were as big as the role and over time they began to wear on Jill.

Through a culmination of events, including leaving her house to go to work in her slippers, Jill knew it was time for a change when one day she saw a reflection of herself in the window of a subway car.

Rather than continue, Jill decided then and there it was time for her to let go and change her position in life.

JILL OZOVEK’S 30 DAY CAREER CHANGE BOOTCAMP

Jill launched the 30-day career change boot camp in 2015. The course is designed more for the DIY’er. She provides all of the exercises and worksheets she uses with her one-on-one clients.
The course takes you through Jill’s career change process in 5 phases.

1. Reflection Phase
2. Dreaming Phase
3. Explore Phase
4. Narrative Phase
5. Job Search Strategy Phase

The goal of the boot camp is to provide you with everything you need to put in place your plan for your career change.

THE BEST WAYS TO CONTACT JILL OZOVEK

The Best ways to get in touch with Jill are listed below.

Web: http://www.jillozovek.com
Twitter: @jozovek

CONNECT WITH RYAN RHOTEN

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Not familiar with the Online Brand Assessment. Take the assessment, Discover your score and the ways you can improve it.

I’m in Omaha, Nebraska this week to attend the very first Clifton Strengths Summit. The Summit is being hosted by Gallup, the company that brings you, StrengthsFinder.  

So for the next two days, I’m going to be hanging with fellow Strengths enthusiasts and geeking out about our Strengths.

As I was flying here today, I started thinking about my objectives for the conference. And yes, you should have objectives or goals of some type when you attend a conference.  

You may recall Madalyn Sklar gave us some great reasons why you need objectives when attending conferences. If you don’t remember, head on back into the archives and check it out.  

For the next three days, I have identified three objectives I want to meet while I’m here and I thought I would share them with you on today’s show.

OH, in case you are wondering, I’m recording this from my hotel room using my iPhone which is why the audio is not quite up to my normal standards.

And while it would have been easy for me to just skip this show this week, considering I’m at the conference and my main computer died on me, I thought doing it this way would serve as a great reminder that you really don't need any fancy equipment to produce content.

You CAN make due with what you have.

Which is exactly what I’m doing with today’s show.  So here you go, my 3 reasons why you should attend conferences.

With the DICE framework, attending conferences falls into the "E" or the Engage step. But you probably already guessed that didn’t you.  

Before I started this journey, I never went to a conference that wasn’t directly related to my day job.  In fact, I had never paid to go to a conference myself.  

Now I go to at least two a year.

Conferences are just a great way to force yourself to get out there and push the boundaries of your comfort zone.  

If it’s true that growth takes place just outside of our comfort zone, then I think we all need to be uncomfortable at times in to stimulate our grow both personally and professionally.  

Conferences can do both in spades.

Do you know what your online profile says about you? 

Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today!

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Taylor Pearson is the founder of TaylorPearson.me. He is an entrepreneur and the author of the #1 best-selling book The End of Jobs - Money, Meaning, and freedom without the 9-5.

The End of Jobs was rated by Inc.com as one of the Top Three ‘Start Your Own Business’ Books as well as an overall Top 25 Business Book for 2015.

Taylor believes we’re living through one of the largest socio-economic shifts in human history: the move from the knowledge economy to the entrepreneurial economy.

Does this mean we are racing towards the End of Jobs? Find out on today's show.

The Best ways to get in touch with Taylor are list below.

Web: taylorpearson.me
Twitter: @taylorpearsonme
email: taylor@taylorpearson.me
Book: Amazon
Download a few chapters: taylorpearson.com/EOJ

Melissa Llarena is the president of Career Outcomes Matter, where she coaches top executives how to prepare for a job interview.

Melissa is an employee transition expert, interview specialist, career coach and blogger. Her articles have been featured in Forbes, The Wall Street Journal and The Huffington Post just to name a few.

She is the author of the eBooks The Mommy shift: A reentry strategy, The guide for landing a global assignment and the ebook we will discuss today How to get back in the driver seat Become the strongest job candidate.

MELISSA LLARENA’S CAREER JOURNEY

Melissa started her career in careers after soon earning a full-ride scholarship from Chase Bank to attend NYU. At the time, Chase, now J.P. Morgan Chase, offered many different professional development programs to participants in their scholarship program.

As a result, Melissa was exposed to many career-related workshops such as how to write an effective resume and how to interview more effectively. Because she attended these courses, she was always surrounded by high-level senior executives.

The combination of exposure to these executives and the workshops provided Melissa with the opportunity to apply what she was learning with her peers for free.

This eventually led Melissa to turn her “pro-bono” work into a full-time business helping senior leaders or corporate Olympians as she refers to them, prepare for job interviews.

THE 90 DAY PLAN

Melissa recommends going into the interview with a 90-day plan. The plan is both for you and the employer. You develop the plan as you prepare for the interview.

The 90-day plan you develop could very well be the plan you follow in your first 90-days in the role. The plan is derived from your research and forces you to scale up your knowledge of the company, the role, the competitors, the skills required, and how you meet or exceed all of them.

The plan gives you a good sense of how you would approach this new role if you were to be hired. In addition, it once again allows the employer to see you in the role as well.

When developing your plan Melissa recommends starting with the job description and using it as a skeleton to draft your plan. Look for “themes” within the job description.

As an example, one theme might be you in the role of leader with five direct reports. In this case, as yourself what will you do with those reports in the first 30, 60, and 90 days.

Will you review their current projects, will you attend their meetings, will you travel with them to a customer location?

If the role is cross functional, how do you plan to interact with your peers over the 90-day period? List out the activities you intend to complete.

The 90-day plan will show you’ve given serious thought to the role and that you’re able to hit the ground running.

I think the 90-day plan framework might just be the best way to prepare for a job interview.

THE BEST WAYS TO CONTACT MELISSA LLARENA

Web: http://melissallarena.com

Twitter: https://twitter.com/CareerOutcomes

Do you know what your online profile says about you? 

Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today!

Tim Saumier | Executive Recruiter | Interview advice | Career Advice

Today on the BRAND new you show, we welcome our first guest,  Tim Saumier, President and CEO of Tyges International. 

Tyges is an executive search firm that specializes in Manufacturing and Healthcare placements.

Prior to establishing Tyges, Tim worked for Philips, Moen and John Deere,  He held various positions of increasing responsibility in manufacturing such as Master scheduler, Logistics and supply chain manager, as well as change and program management.

Now at the helm of Tyges, Tim is on a mission to reinvent recruiting with resolve because as Tim see’s it, Everything about recruiting must change.

What specifically needs to change you may ask?  We tackle that question and many more in this episode.  

You learn more about Tim and Tyges at: http://www.tyges.com

Show notes can be found at: http://www.ryanrhoten.com/reinventrecruiting

#recruiting #careeradvice

Brendan Hufford | Entrepreneurs and Coffee | Branding

Show Notes - http://ryanrhoten.com/brendan 

Today we welcome to the BRAND New You Show Brendan Hufford the Chief Happiness Jedi at Ok! Kimonos where he hustles around the clock to make the best kids BJJ Gis in the world.

In addition to running a 6 figure business Brendan is also an assistant principal, a blogger, husband, father, a Brazilian Ju Jitsu practitioner and a podcaster.

As the Chief Podcast Jedi on his podcast, Entrepreneurs and Coffee, three times a week Brendan releases a mixture of solo shows and interviews with high profile guests such as Gary Vaynerchuk, Michael Hyatt, Hal Elrod and Pat Flynn.

One of his goals with the podcast is to help you find the best actionable advice in whatever area of your life and business that you want to take to the next level.

Just as he promises on his podcast Brendan provides us with some serious inspiration, motivation and actionable advice in today’s show.

Brendan, Welcome to the show.

BRENDAN’S STORY

We all have the same 24 hours in a day it’s what we choose to do with our time that matters. If you were to conduct a time audit of how you spend your time, what would you discover?

To his time “in check”, Brendan has a two sticky notes on his computer. One reads,“ No news feed” meaning stay off Facebook. The other is a little more personal and reads, “Wasting time online is wasting time with your son and wife”. This one hits me maybe as hard as it hits Brendan. I’ll just let you marinade on that for a minute.

In the intro I mentioned that Brendan is still a full-time teacher. We discuss the most difficult part of being a teacher. Hint: It’s not what you think.

Having not gone to school to become a business owner, Brendan and I talk about how to gain the skills you need to be successful. We also walk through the 3 stages of blogging and Brendan’s Ah ha moment when he moved from stage 2 to stage 3.

Critical to his business success, Brendan and I discuss the difference between mentors and heroes. Mentorship is a big ask and a lot more of a

Welcome to the 51st episode of The BRAND New You show THE podcast dedicated to helping you OWN your BRAND.

Each week we meet here to learn how you can use today’s technology to own your career, grow your influence and build your personal brand.

In honor of Thanksgiving here in the United States, today's show is about Gratitude, specifically the differences between a scarcity mindset and an abundance mindset.

THE SCARCITY MINDSET

A lot of people I talk to about owning their brand always seem to have an excuse, or I guess it’s a reason in their mind, why they think they can’t do something or why they don’t believe personal branding is a real thing.

Most of the time, these folks exhibit what I would say is a deeply engrained Scarcity mindset.

Unfortunately for them and for us, they tend to see life as having only so much, and there's not enough to go around. Using the analogy from my discussion with Jared Easley, it might help you think of the scarcity mindset as a pie.

The scarcity mindset tells us there is only one pie in existence. Therefore, if someone were to take a big piece of the pie, it would mean there is less available for everybody else.

In this way, people exhibiting a scarcity mindset often have a difficult time sharing recognition and credit and being genuinely happy for the success of other people. When they see someone taking what they feel is their piece of pie, they become very self-centered and will do anything they can to keep you from getting a piece of pie.

Sadly this is the mindset that exists in many corporate cultures and I'm guessing this reminds you of someone you know?

The truth is, I think under certain circumstances we all can develop a scarcity mindset.

For example, do you ever take things too seriously?

Have you ever thought that if you tried something new and failed, the sky might fall so to speak?

Have you ever been concerned about what others might think about you if you do that thing you've always wanted to do, whatever the thing might be?

Do you compare yourself to others?

Do you want to write a book but as soon as you put the pen to paper you think, why should I write this book - there’s already a book on that topic.

These are all symptoms of your scarcity mindset at work and this mindset is holding you back.

When you think this way, you invite failure in into your life because your negativity becomes an obstacle on your path to success.

The scarcity mindset keeps you where you are in your life and in your work.

But, if you’re going to create a BRAND New You, you need to OWN your BRAND by moving away from the scarcity mindset and embracing the abundance mindset.

THE ABUNDANCE MINDSET

To see life through the lens of abundance takes a conscious effort on your part especially in the beginning.

The abundance mindset comes from a sense of personal worth and security. It comes from owning your brand.

When you reach this point, you are no longer concerned about what others might think, you’re not concerned about the sky falling or that someone else already wrote a book on the same topic.

Getting to this point requires a paradigm shift on your part. You have to see that the pie is no longer limited.

There is enough pie to go around.

This is an important point so repeat after me: There is plenty for everyone. Say the sentence often enough, it’ll become second nature and you’ll be well on your way to an abundance mindset.

The abundance mindset will enable you to own your career, grow your authority and build your brand.

FIVE STEPS TO GAINING AN ABUNDANCE MINDSET

1 - Focus on abundance, not lack.

2 - Appreciation what you have.

3 - Choose to see opportunity.

4 - Carefully select the company you kee

Today’s guest on the BRAND New Your Show is Sean Scoffield.

Sean reached out to me on LinkedIn after listening to a few of my older podcasts.

We exchanged a few messages and shared a couple of files when I realized he had a unique take on the power of personality assessments such as StrengthsFinder, Stand Out, and the Fascination Advantage.

Specifically, he has developed a method to pull together the results from all of the assessments into one comprehensive document that as he says creates a “tapestry” of your brand.

Jane Jackson is an author, podcaster and a career management coach who specializes in career transition coaching.

With over 15 years of experience, Jane has provided career transition coaching to over a 1,000 business professionals across Australia, Singapore, Hong Kong and Europe.

Jane is passionate about helping executives through the emotional roller coaster of a career change while at the same time working with them to create a roadmap to their dream career.

Jane Jackson is a regular blogger for the Huffington Post in Australia and has been featured in numerous high profile magazines and newspapers.

She also hosts a career podcast called Jane Jackson Careers where she provides career advice and interviews inspiring entrepreneurs.

Jane’s book, Navigating Career Crossroads - How to thrive when changing direction is an Amazon #1 bestseller, and will help you confidently take control of your career and secure your dream role in 7 essential steps.

JANE JACKSON CAREER COACH

The Best ways to get in touch with Jane Jackson follows.

Web: JaneJacksonCoach.com

LinkedIn: Jane Jackson

Book: Navigating your Career Crossroads

eMail: Jane@Janejacksoncoach.com

Twitter: @JaneCareerCoach

Today on the podcast, I welcome to the show Karen Tiber Leland president of the Sterling Marketing Group.  At Sterling, Karen helps, CEOs, executives, and entrepreneurs build stronger personal, team and business brands.  

Karen is the bestselling author of multiple books, including the one that will be the topic of today’s podcast, The Brand Mapping Strategy, she is a sought-after keynote speaker and has even been an actress with experiences in voiceover as well.

The Marketing Mastery Pyramid

In addition to the Brand Mapping Strategy, Karen has also developed a 3 step marketing mastery pyramid to help you understand at a high level the path you need to take as you begin to brand yourself.  The three steps listed below are discussed in detail on today's show.

1 - Platform Development

2 - Brand and Buzz Building

3 - Thought /Industry Leadership

The Brand Mapping Process

During her work with individuals, Karen discovered that many of her clients were trying to define their brand using the classic elevator pitch.  Karen realized that your brand is much deeper than an elevator pitch which is why she developed the Brand Mapping Strategy after several years of working with her clients.  The Brand Mapping Process focuses on 7 core elements all of which we discuss in details.

Do you need to boost your CareerKred?

Pick up the book CareerKred and learn the 4-simple steps you can take to build your digital brand and boost credibility in your career.

Do you know what your online profile says about you? 

Find out by taking my Digital Brand Quiz. Once completed, you'll receive a score between 0 and 100.  Discover your score and the ways you can start to improve your score today!

Take the Digital Brand Quiz

CONNECT WITH RYAN

LinkedIn | Twitter | Facebook

Time is an interesting thing. It’s the only real constant in the universe. We each get 168 hours every week. The math is easy but what we do with those hours sometimes is not.

That’s why if you’re going to stand out in your career, you need to be productive during those limited hours. You need to learn how to repurpose your content.

Building on last weeks theme of the content pyramid, today I’m going to talk about something that will amplify your content production.

Repurposing.

Repurposing is simply the act of using the content you produce in a different medium and on a different platform. It’s also the single best way to get more done in a shorter period of time.

It’s like gaining extra hours in a day. Let me explain.

Do you know what your online profile says about you? 

Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today!

Take the Assessment

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Today’s guest is Andy Foote. 

Andy is the founder of LinkedInsights.com where he helps people fix their LinkedIn problems and publishes insightful and actionable content about LinkedIn.

And while he humbly refers to himself as a LinkedIn Brand and Content Coach in his headline, I can confidently tell you he’s more like a LinkedIn master. If you have a question about anything LinkedIn, Andy should be your go-to person. Follow him here - https://www.linkedin.com/in/andyfoote/

I know it's been a while but season two is officially here.  In today's show, you'll learn what I've been up since the end of season one and when my first book CareerKred will be available.

Don't forget subscribe so you get the latest show on the day it releases.  

Do you know what your online profile says about you? 

Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today!

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It's Discover month here on the BRAND New You show.  This month I’m taking a deep dive look into how you can become more self-aware during the Discover step of DICE.

In today’s show I’ll be covering the third and final assessment I recommend to help you more self-aware.    

So today I’ll be talking about an assessment I originally took about 3 years ago and it still stands out to me as one of the best.  

I’m talking about the StandOut assessment by Marcus Buckingham.

Understanding what you are naturally good at is critical for you professionally.  By engaging in work that requires you to call on your strengths, you will increase your focus and enhance your performance.

Discovering your personal brand starts with an understanding your strengths and your inner talents.  This is a key step in discovering who you are as a person and what you are good at doing.

We’ve all experienced days where when we reach the end of the day, we’ve said out loud, “Wow. Today flew by”.  Odds are on those days, you were working in your strengths.  

Those are the days when you StandOut.  Wouldn’t it be nice if those days happened more often?

It can if you understand what makes you StandOut.

Do you know what your online profile says about you? 

Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today!

Take the Assessment

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On show 52 of the BRAND New You show, it is my pleasure to welcome Danny Flood co-founder of Open World, the world’s #1 resource for active lifestyle creators.

Danny is an author, a podcaster, and location-independent entrepreneur originally from San Diego, California.

He is the founder of Open World magazine and the Open World podcast, where he interviews the world’s most exciting adventurers and location-independent entrepreneurs.

Danny has traveled to over 30 countries on four continents and during his travels He has crossed half of Southeast Asia on a motorcycle.

He’s rafted down the Amazon and climbed the tallest mountains of South America. He’s rappelled off waterfalls in the jungle and sailed across the South China Sea.

He’s even tangoed in Buenos Aires and fought Thai boxing matches in Bangkok.

Danny believes that we should live life on our own terms without the outside pressure from others.

To this end, his book, “Buy your own Island” is a playbook designed to help individuals find the love, adventure, passion and purpose they seek.

Help me welcome Danny Flood to the brand new you show.

BUY YOUR OWN ISLAND - THE ULTIMATE GUIDE TO BREAKING FREE AND MAKING YOUR DREAMS A REALITY

Buy your own Island is not a book on how to buy an island. Rather, it’s a highly actionable and motivational book which I consider to be a great mix of two of my favorite books, Think and Grow Rich by Napoleon Hill and The 4-hour Work Week by Tim Ferriss.

This book provides the reader with an MBA in location independent lifestyle.

During our discussion, Danny Flood dispels the notion that location-independence is just for “certain types” of individuals. It really can be something we all enjoy if we have the right mindset.

Because he has “been there done that” Danny understands more than anyone the games your mind will play with you to keep you in your comfort zone.

Danny spends a good deal of time in the first section of the book walking the reader through exercises to help the reader overcome their own fears and self-doubt.

ALIBI-ITIS

We all suffer from an affliction known as alibi-itis, our secret excuses that keep us from getting what we want from life. These excuses act to postpone action and defer the things we really want out into the future.

To overcome alibi-itis help Danny Flood recommends taking small steps out of your comfort zone by “leaning in” to the edge of your comfort zone.

HACK UPWORK - HOW TO MAKE REAL MONEY AS A FREELANCER

In Hack UpWork Danny Flood takes all of his experiences using UpWork, an online staffing website for freelancers and clients developed to connect companies with talent, and boils them down into an actionable strategy you can follow to make the most of the system for freelance work.

Companies post project based jobs and registered freelancers in areas such as web development, writers, sales, marketing and accountants review the job postings and bid on the o

Building on lasts week’s BYOB episode about the social resume, this week I’ll discuss how the social resume will be used in the reputation economy as a means to source and hire candidates, maybe even you, based solely on your online activities.  

In addition, I'll also introduce you to the concept of an employability score.  What it is and what it could mean for you.

Do you know what your online profile says about you? 

Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today!

Take the Assessment

CONNECT WITH RYAN RHOTEN

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Today we welcome to the BRAND New You show Marc Miller founder of career pivot.com.

Career Pivot was selected as one of the top 100 career websites and has been featured on Forbes.com, CBS money watch, and US News and World report.

Marc is a career design specialist who helps baby boomers design a strategy of manageable pivots in order to help them move towards a career they can grow with and be fulfilled with for decades.

No stranger to career pivots himself, Marc has personally made 6 of them including stints at IBM, two successful start-ups in Austin TX, teaching math in an inner-city high school and even working for a local non-profit.

He is the author of Repurpose your career - A practical guide for Baby boomers. In the book, Marc provides a roadmap for boomers who are looking to find a career they can grow into and that meets their needs.

In His latest book which is called Personal Branding for baby boomers - Marc answers personal branding questions such as What is it, how to manage it and why it’s no longer an option.

CAREER PIVOT AND PERSONAL BRANDING FOR BABY BOOMERS

Marc looks at personal branding as being able to tell your story in an authentic way.  Not so long ago your personal brand was limited to your reputation within the “four walls" of the corporate office.

Today however with the internet and social media we compete with people from all over the world for the same positions. In these cases getting the next position or promotion comes down to your ability to help people answer this question:

“How do I know that you know your stuff?”

Some people see personal branding or telling your own story as self-promotion.  These folks were not raised to be self-promoters. Marc and I talk about a very simple philosophy he uses with his clients to get past this mental barrier.

Key Elements to building your Brand Story

1 - Strong Opening

2 - Memorable label

3 - Brand theme

WRAP

Below are the best ways to get in touch with Marc and pick up a copy of his books.

Website: Career Pivot

eMail: marc@careerpivot.com

Repurpose your Career - A practical guide for baby boomers (affiliate link)

Personal Branding for Baby Boomers - What it is, How to manage it and Why it's no longer optional (affiliate link)

Marc leaves us with these final thoughts:

“Career reinvention is all about being introspective. It’s about knowing thyself.”

Trevor Young | Reputation Revolution | PR Warrior

Today I welcome to the show the original PR Warrior himself, Trevor Young from TrevorYoung.me

Trevor specializes in PR, social media and content marketing. His blog, PR Warrior has been named one of the top 20 best business blogs in Australia.

He’s a keynote speaker, author, trainer and consultant who has worked with major blue-chip brands, startups, fast growth companies and individual experts.

Trevor is the author of the book microDomination: How to leverage social media and content marketing to build a mini-business empire around your personal brand. (affiliate link)

The examines the rise of a new breed of entrepreneur, one who is leveraging the power of the internet and social media to build their personal brand and grow their business on a global scale.

Trevor is also the Host of Reputation Revolution – the Do it yourself thought leadership and personal branding podcast.

Each week Trevor explores how you can strategically build influence, visibility and trust in today’s reputation economy.

MICRO DOMINATION 

The bulk of Trevor’s book centers around a concept Trevor describes as a micro maven. A micro maven is an expert who operates in a small niche on a global scale.

They utilize micro media to build to build their platform and brand very quickly. In the book Trevor highlights over 20 individuals he studied over the course of a couple years while he was formulating the concept of a micro maven.

While each of these micro mavens (Chris Borgan, Gary Vaynerchuck, and Darren Rowse for example) were operating in very different and distinct niches, Trevor noticed during his research seven characteristics that each one shared.

While the micro mavens he researched had been engaged in each of the seven characteristics for quite some time, Trevor did point out that it is possible for each one of us to become a micro maven.

But to do that, to reach that level of success we need to adhere to each the seven characteristics outlined below.

The 7 characteristics of a Micro Maven

1 - Power of Authenticity

2 - Power of Blogging

3 - Power of Social Participation

4 - Power of Relentless Giving

5 - Power of Building a Community

6 - Power of Generating Revenue from Multiple Sources

7 - Power of Pressing the Flesh

WRAP

The best way to reach Trevor is:

Twitter: @trevoryoung

Peg Samuel is the Founder of SocialDivaMedia.com where she develops and executes integrated web strategies designed to bring businesses the viral power of social media and word-of-mouth marketing.

She has worked with big media brands such as Harry Connick Jr., the Grammy Awards, Harper’s Bazaar, InStyle and Vogue.

Peg Samuel is an adjunct professor at New York University, where she teaches about Media Relations both Present & Future within the Integrated Marketing Master’s degree Program

Peg is also a speaker, music producer and author of two books, “How to be a Social Diva” and her most recent book, “Facebook Marketing like I’m 5”.

WRAP

The Best ways to get in touch with you are

Web: socialmediadiva.com

Peg left us with the follow key Facebook tip.

“Engage. Engage with people. Do not set it and forget it. It’s Social Media.”

At this point in the Discover step, you should start seeing yourself differently. You might even recognize when you exhibit your strengths and when you don’t.

It’s possible you’ve started to recognize the activities that get you jazzed up and the ones that suck the life the out of you.

If so, this is awesome. If not, don’t worry, you will soon enough.

In addition to everything else we’ve reviewed and assessed so far there is one more aspect of our personal brands we need to explore before we can start to relate the Discover step to our career and what we want to be known for.

We need to know our skills and our traits.

 Dr. Michelle Mazur is the founder and CEO of Communication Rebel.

At Communication Rebel, Michelle is on a mission to shake up presentations in order to keep you from getting lost in the sea of sameness.

Armed with a Ph.D., in communication with a specialization in persuasion, Michelle, can help you go from a secret to a sought-after speaker by discovering your unfair speaking advantage.

As if the Ph.D., wasn’t enough, Michelle has also logged over 10,000 hours of speaking to groups from as few as 10 to over a 1,000 attendees.

She is also a certified Fascination Advisor, which means she knows how the world sees you at your best and how you can use your unique strengths in your next presentation in order to make an audacious breakthrough.

Michelle also happens to be a fellow Maverick Leader.

THE BEST WAYS TO CONTACT DR. MICHELLE MAZUR

Web: drmichellemazur.com
Book: Speak up for your business
Rebel Speaker Bootcamp: http://drmichellemazur.com/bootcamp

Do you know what your online profile says about you? 

Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today!

Take the Assessment

CONNECT WITH RYAN RHOTEN

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Erica Breuer is the founder of Cake Resumes.com.

At Cake resumes, Erica specializes in teaching talented people how to capture their career brands, tell their professional narrative across multiple platforms, so they can get the job opportunities they want and deserve.

Erica specializes in working with career changers, remote work seekers, freelancers, and solopreneurs.

She also works with people whose resumes don’t quite fit the typical 9-to-5 mold.

If this describes you, you’re going to want to tune in today.

THE BEST WAYS TO CONTACT ERICA BREUER

Web: cakeresumes.com (Contact Page)

Do you know what your online profile says about you?

Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today!

Take the Assessment

CONNECT WITH RYAN RHOTEN

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Today's guest is Toi Sweeney. Toi is an award-winning fashion stylist, author of Secrets of a Well Dressed Brand, speaker, certified Fascination Advantage™ coach, and the Chief Style Officer at the Well-Dressed Brand.

When it comes to our personal brand we typically don't think about our clothing, yet it's such an important part of our brand. Listen in as Toi and I discuss entrepreneurship, why your clothes make the brand, and why she believes I should wear yellow shoes for my next presentation.  

 Welcome to Discover month here on the brand new you show.  This month I’m talking a deep dive look into how you can become more self-aware during the Discover step of DICE.

So to help I’m covering in detail the three assessments I have taken in order to help me become more self-aware and this week, I’m going to talk about one of my favorites.  

The one I recommend everyone take.

To say that the Fascination Advantage® assessment is unique would be an understatement.  

Asn an example, The SF assessment we discussed last week , is designed to help you look inside yourself and describe for you how you see the world.

The Fascination Advantage® assessment, however, flips this traditional approach on its head by giving you insights on how the world sees you.

It’s a subtle but key difference and it’s why I like this assessment so much.

If you’re interested in taking the assessment, head over to Ryanrhoten.com/FAA, yes like the airline industry.  I will get a small commission if you use that link, but it comes at no additional cost to you and using the link will ensure you take the correct assessment.

Anyway, let’s dive into the world of fascination and discover how you fascinate.

Do you know what your online profile says about you? 

Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today!

Take the Assessment

CONNECT WITH RYAN RHOTEN

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Hello and Welcome to the BRAND New You Show. THE podcast dedicated to helping you build your brand and boost the credibility in your career.

Today’s guest is Marc Miller founder of CareerPivot.com.  CareerPivot has been included in the Forbes list of top 100 Career websites, and Marc is the author of three career related books including the one we’ll discuss today, Repurpose your Career - A practical guide for the second half of life.

David Mariano is the founder of Finance Career Launch.

David is a finance executive, with experiences in investment banking and mergers and acquisitions and he created Finance Career Launch as a way to share his experiences with young financial professionals who are eager to advance their careers.

But, David is not all numbers and spreadsheets. He is also a podcaster, a blogger, a musician, mentor, and coach.

His goal is to help people build more valuable lives & businesses and he somehow manages to do this all while working a full-time job.

FINANCE CAREER LAUNCH PODCAST

As a complement to the Finance Career Launch community, David launched his second podcast, the Finance Career Launch podcast.

This podcast is still active. You can listen to my favorite show HERE.

Through a mixture of solo shows and interviews, David shares his wisdom and knowledge of finance and leadership twice every week.

THE BEST WAYS TO CONTACT DAVID MARIANO

Web: financecareerlaunch.com
eMail: David@financecareerlaunch.com

Do you know what your online profile says about you? 

Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today!

Take the Assessment

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This past week a listener emailed me the following question about how to overcome negative search results.

“I have an arrest record that still flashes online. It was years ago, I’ve moved on and created a new life helping others but still even 10+ years later, the news article will surface. How do you combat news organizations who, with one article can effectively ruin years of work?"

First, thank you for your question, and second This is a tough position to be in for sure. The answer to the question is simple but fixing it will not easy and to be honest it’s not guaranteed to fix it forever. I’ll explain why as we go along.

At a high level, there are two parts to this puzzle.

One you can control. One you cannot.

CONNECT WITH RYAN RHOTEN

LinkedIn | Twitter | Facebook

Not familiar with the Online Brand Assessment. Take the assessment, Discover your score and the ways you can improve it.

Take the Assessment

Dayvon Goddard | Secrets of the Hire | Interviews

Today we welcome to the show Dayvon Goddard author and podcaster at Secretsofthehire.com.

Secrets of the hire is dedicated to providing insights and information to help recent graduates standout during an interview even when they are competing with someone who may be more qualified.

In his book, How to Answer the 25 Toughest Job Interview Questions, Dayvon shares his insights on how to answer the questions, how not to answer and exactly what your interviewer is looking to hear from you.

He even provides sample answers to each and every question that can be used by new and experienced job candidates alike.

Dayvon and I spend a large part of today’s show discussing the hardest part of the interview process; answering the actual interview questions themselves.

SUMMARY

The following methods are best way to get in touch with Dayvon.

Podcast: The Secrets of the Hire

Website: The Secrets of the Hire

Twitter: @Secrethire

Foundation: SOHscholarship.com

Dayvon leaves us with these final thoughts:

“Go above and beyond in everything you do. Do what it takes to set yourself up for success."

Audra Knight | Employer Branding | Social Recruiting

Audra is a social recruiting client success manager with CareerArc.

Audra is a self-proclaimed employment branding nerd, a #LinkedIn Certified Recruiter and change enthusiast. She is the Co-host of The #SocialRecruiting Show held on #blab every two weeks on Friday’s at 10 am EST.  And in her spare time, Audra is also the Bassist for a band called The Filth

WHAT IS CAREER ARC

Career Arc is a human resources technology company that helps companies protect and amplify their employment brand.

They work with many big names companies and brands such as Starbucks, UPS, Levis and Hilton.

Aurda works on the social recruitment side of the business and helps companies amplify their brand. CareerArc has automation to enable companies to send their open jobs to all the social media platforms for recruitment.

CareerArc also has a content scheduling tool specific for recruitment which integrates all of a company’s open jobs.

In addition to social recruitment, CareerArc offers employer brand protection through its career development software. Access to the software can be provided to outplaced or declined employees to help them find their next position.

HOW TO FIND JOB OPPORTUNITIES USING SOCIAL MEDIA

With employer branding and social recruiting defined, Audra and I moved on to the topic of finding jobs via social media. We covered multiple platforms including:

How to find jobs using LinkedIn

How to find jobs using Facebook

How to find jobs on Twitter

HOW TO RESEARCH A COMPANY’S CULTURE USING SOCIAL MEDIA

In today’s social world, there’s really no excuse for not understanding a company’s culture. In fact, it’s now possible for all parties, candidates and employers, to completely understand each other’s brand.

Job seekers can learn more about a company now than ever before. In the not to distant days past, job seekers were limited to what the employer wanted you to find. Today, because of social media, candidates have many places they can turn to discover what its like to work at a company.

Audra and I discuss several platforms for job seekers to review when assessing a company’s culture. We started our discussion with Instagram.

Determining company culture using Instagram

Determining company culture using LinkedIn

Determining company culture using Facebook

Determining company culture using Twitter

Determining company culture using Glassdoor

WRAP

The best way to get in touch with Audra, CareerArc or her Band are listed below.

CareerArc: careerarc.com

eMail: knight@careerarc.com

LinkedIn: Audra Knight

The Filth band: Facebook Fan Page

Audra leaves us with these final thoughts.

“If you’re job seeking

Steven and Irene McConnell | Personal Branding | Arielle Careers

Today we welcome to The BRAND New You show Steven and Irene McConnell from Arielle Careers.

Founded in 2011 as a resume writing side gig, Steven and Irene have built Arielle into Australia’s #1 executive personal branding agency where they specialize in weaving together human resources and digital marketing.

Arielle has been featured by INC., Business insider, Smart Company and the Australian Institute of Management.

They offer a full suite of executive services designed to help clients with their classic identity such as resume writing and interview coaching, their digital identity including LinkedIn profiles, website design and business portrait photography, they will even assist with digital PR and social networks which could include media mentions and exposure campaigns.

They are passionate about building engaging, persuasive and intelligent brand offerings that help their clients stand head and shoulders above their competition.

YOU ARE A BUSINESS OF ONE

While Arielle Careers started as a side business writing resumes, Steven and Irene clearly have their pulse on the personal branding space.

They understand and exemplify what Tom Peters first assured back in 1997, each of us is a business of one.  Arielle Careers will help you see yourself in this way.

Price Waterhouse Coopers has estimated that by the year 2022, which is only 7 years away, 2 out of 5 workers will be freelancers.  In other words 40% of the workforce will be a business of one.

Now before you say “I’ve got a good job, with a good company, and I’ve got nothing to worry” please go listen to show 23 with Richard Kirby so you can be reminded that those days are past.

Job security is being replaced with employment security. Embracing yourself as a business of one and treating yourself as such, as Steven says during our discussion, is the best way for you to ensure your future employment security

Who do you think about when I say the science guy?   

Can you name a Self-Help Guru?  Who comes to mind when I say Daily Vlog?

Did someone’s name immediately pop up in your mind? Why did you come up with their name?  Is it because you hear their name often?  Or is it because when you google a specific topic, their name surfaces to the top.

Maybe it’s because you follow them on social media, read their blog or their books.  

Whatever the reason, I think you’ll agree their names came to you quickly because you regard them as an expert in whatever the topic or niche you follow.

Here’s another set of questions for you.  

Who do you think about when I say, electrical engineer?  Don’t follow electrical engineers, no worries, let’s try CPAs or real estate agents.  No? How about human resources?

Do any names and/or faces come to your mind?

Let’s go deeper.  

What if I said name a product manager, project manager, talent acquisition specialist, SEO specialist or recruiter?

I’m guessing you drew a blank for a few of those, didn’t you?  If you did that’s ok, maybe project management is not your thing.

However, when it comes to one specific topic you are personally passionate about, I bet you know who all of the “players” are in the space.

Chances are you’ve also noticed that the top individuals in this space seem to get all of the opportunities.  Whether it be speaking gigs, promotions, etc.  

Why is that do you think?  

Well, that’s exactly what I want to talk to you about on today’s show.  

How your brand, specifically your digital brand, in the eyes of others can lead to additional opportunities and compensation for you.

Do you know what your online profile says about you? 

Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today!

Take the Assessment

CONNECT WITH RYAN RHOTEN

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"Your career success is ultimately up to you. It's not up to your boss or your manager. So if you're really yearning for a promotion or recognition or higher compensation, then you need to take the wheel and drive yourself places." - Adrienne

Adrienne Tom is the founder of Career Impressions. Adrienne creates branded keyword-rich executive resumes and job search communications for senior leaders across North America to help top professionals level up and land a job faster.

Adrienne loves partnering with top professionals who have a clarified job target in mind to help them land their next level role by packaging up their career story. 

Last week, I introduced the concept of the employability score.  A score that would be used by employers to rank you against other job candidates.  

This score would be created by algorithms based solely on predetermined criteria about you found on the web.

The show struck a chord with several of you listening so I wanted to expand on the concept of an employability score further today, because whether we get to the point of having an employability score or not, I want you to start thinking about how your brand impacts your compensation.

Do you know what your online profile says about you? 

Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today!

Take the Assessment

CONNECT WITH RYAN RHOTEN

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Mark Anthony Dyson is the founder of - the voice of job seekers career site and he has podcast by the same name.

Mark, is a Career Consultant who inspires the unemployed, underemployed, and under-appreciated job seekers by helping them find and create their voice so they can be heard by employers.

His website, TheVoiceofJobSeekers.com, has been named a top career website by the Career Rocketeer, Career Igniter,
You Tern and New Career 101

Mark’s advice has appeared on major career sites such as AOL Jobs, You Tern, CAREEREALISM, Payscale.com and the Brazen Careerist.

Congratulations to Mark and his wife on their 25th wedding anniversary which occurred between the time we recorded today’s show and when it aired.

THE BEST WAYS TO CONTACT MARK ANTHONY DYSON

Web: TheVoiceofJobSeekers.com
Twitter: @MarkADyson

Richard Kirby | Job Search | Career

Show Notes HERE

Today we welcome to the show Richard Kirby executive career coach, consultant and co-founder of Executive Impact Inc.

Richard is a certified management consultant and a board certified coach in the career field. He is also an electrical engineer and a registered professional engineer.

Richard contributes Weekly to the personal branding blog and he’s the Author of the book - Fast Track Your Job search and Career: How to get paid what you’re worth.

INTERESTED IN TAKING ACTION?

Here are the best ways for you to get in touch with Richard.

Web: executivecareerconsultant.com

Phone: 678-547-0072

eMail executiveimpact@gmail.com

Book: fasttrackyourjobsearch.com 

Richard Kirby Interview Highlights

ATTITUDE AND EMPLOYMENT SECURITY

Richards starts his book by discussing the important of attitude not just in your job search but in your life. Your attitude is always on display for everyone to see even in places that never occurred to you to look.

When was the last time you checked the message you left on your voicemail? Richard tells you why you need to check it and maybe update it.

To say there has been a shift in employment over the last few years would be a huge understatement. We used to think about job security now we need to consider employment security.

Employment security is all about you becoming the CEO of You, Inc. You need to be vigilant about the changing career landscape and required skills in order to develop transferable skills and knowledge that other employers will want and need.

Employment security keeps you relevant and will help you weather the economic storms that will happen throughout your career.

We discuss job hopping and I ask Richard how long is too long to stay with one employer. You can either hand around in abad situation and wait for something to happen to you or you can be more proactive and look for an opportunity elsewhere.

If you subscribe to employment security over job security you’ll know when it’s time to go.

CAREER PLANNING STARTS WITHIN

If you’re struggling with answering the question “what do I want to do with my life” it’s probably because you’re fixated on a job title rather than where you can add the most value.

To help you understand what you are naturally wired to do, Richard discusses different assessments all designed to help you assess your Behaviors, your skills, your interest and motivations.

1 - DiSC (Dominance, Infleuence, Steadiness, Conscientiousness - $18)

2 -

Todd Lohenry | Online Reputation | Thought Leadership

Show Notes: http://ryanrhoten.com/toddstips

On today’s show I welcome back to the show Todd Lohenry from toddlohenry.com.

Todd’s first appearance on the podcast where we discussed thought leadership and online reputation management at a strategic level can be found HERE.

A thought leader himself , Todd’s passion is helping thinkers become thought leaders in their own right using a process he calls the elevation workflow.

When Todd was last on we walked through each of the nine steps in his elevation workflow at a higher more strategic level

This time we’re going to dive a little deeper and talk about the tools and apps Todd uses to help facilitate and execute the elevation workflow process.

Contemplate

Consider your avatar and how you can be in strategic alignment with your audience. This will help you speak their language and meet their expectations.

Tools to help determine your avatar’s language: Google search, Google Trends, and Google Adwords keyword planner. TIP: During a basic Google search scroll to the bottom of the page. There you will find additional more niche keywords and phrases suggested by Google.

Consume & Curate

The tools and applications used during the consume and curate steps can be the same. Todd uses them to divide content into four buckets; sites (website), searches (Google searches), sources (current thought leaders you follow) and someday maybe information.

Todd looks to RSS content readers to help both c

The step-by-step process I use to make this podcast.

Hello and welcome to The BRAND New You show this is THE podcast dedicated to helping you thrive in the reputation economy.  We meet here every week to learn how you can Build your personal brand, grow your influence and ultimately Impact your career.

Today I’m super excited.  Why is that you ask? Well, today is episode #50.  I can hardly believe it myself.  Especially considering 14 months ago all I had was an idea. 

There are a lot of people to thank for helping me get to this point, but I’ll start with the Stars of this podcast, my guests.  All of my guests have been so gracious and it's humbling to me they were so willing to share their time with us.  After all time is our most precious asset.

I also have you the listeners to thank for clicking the subscribe button and tuning in each week.  It’s your 5-star rating and reviews on iTunes, your tweets and emails that keep me motivated and inspired to keep going.

It’s because of you we’ve hit show #50.

Now a lot of podcasts when they hit show 50 or other milestones, like to do a top 10 list of things they've learned along the way.  And to be honest, I was planning to do the exact same thing.

But, I went back and reviewed the list of topics from my email subscribers.  Items one and two we covered with the show on Master Minds and last week’s show on Twitter.

Believe it or not, number three on the list was “How do you make a podcast”.

So I thought it about and decided instead of doing a top 10 list of lessons learned, I'm going to use this podcast to teach you everything you need to know about starting your own podcast.

At Venture Tactics, Tyler Kemp helps his clients build authority and capture business leads using the power of LinkedIn. In this episode, we dive into Tyler's tactics to learn how you can leverage LinkedIn in your business to stay top of mind with potential customers.

Website: https://venturetactics.com
LinkedIn: https://www.linkedin.com/in/tjkemp/

Mark Babbitt | Social Media | Personal Branding

SHOW NOTES:  http://ryanrhoten.com/mark

Today we welcome to the BRAND New You show, Mark Babbitt the founder of You Tern. 

At YouTern, Mark and his team enable young talent to become highly employable by connecting them to high-impact internships, mentors and contemporary career advice through their blog, The Savvy Intern.

Mark is also a co-founder of ForwardHeroes.org.  A non-profit organization whose mission is to help U.S. veterans transition into the civilian workforce.  

Mark is the president of Switch and Shift.  A company Focused on the Human side of business.  At Switch and Shift there is no gray area , they believe you’re either actively making the world better, or you’re passively helping keep the status quo.  

In addition to all of this, Mark is also an author, a highly sought after mentor, keynote speaker and blogger.

Mark has been quoted in the Wall Street Journal, Mashable, Forbes and Bloomberg News regarding social media’s impact on business, leadership in the Social Age, and career development.

Mark is the co-author of the book A World Gone Social; How companies must adapt to survive.  A book designed to help companies and it’s leaders transition from the industrial age into the social age.   

And last but certainly not least, Mark is a husband, father of five, a grandfather and a recovering engineer.

Best way for the listeners to get in touch with Mark.

Twitter: @marksbabbitt

Website: http://youtern.com 

Website: http://forwardheros.org

Website: http://switchandshift.com

email:   mark@youtern.com

Mark left the listeners with this final thought when it comes to your career.

“Be Bold.  Be bold enough to be different.”

Hello and welcome to a very special Monday edition of the BRAND New You show or as I like to call it launch day.

Since I spent on last week’s regular show explaining the principles behind the book, CareerKred, I won’t do that again today.  

Instead, today’s show is about gratitude.  

Because the book could not have been written without the guests on this show sharing their wisdom and of course without you listening in each week giving me the motivation and inspiration to continue.

As I reflect back on writing the book I realize that no good work can be done in a vacuum and that all great works come via teamwork.

So thank you for listening each and head on over to Amazon to pick up a copy of the newly released book, CareerKred - 4 simple steps to build your digital brand and boost credibility in your career.

When you finish I'd love it if you could also leave a rating and review.  Thank you for being here.  I appreciate you more than you know.    

Drew D'Agostino | Crystal | Online Brand

Show Notes: HERE

Today we welcome to the BRAND New You show Drew D’Agostino founder of Crystal; the software solution that just might be biggest improvement to email since spell check.

With Crystal, Drew's on a mission to help people understand and communicate with each other better at work and in life.

Using a proprietary personality detection technology Crystal creates unique personality profiles for every person with an online presence.

When used with Gmail, Crystal makes suggested corrections to your email based on your recipients personality profile by suggesting the words, phrases, style, and tone you should use in order to reach your recipient in the way that they like to communicate, rather than how you communicate.

Could Crystal spell the end of email miscommunication?

To learn more about my take on Crystal and to get a look at my profile check out this post. 

SUMMARY

The best way for you to learn more about Crystal and get a free 14-day trial is via:

web: http://crystalknows.com

email: drew@crystalknows.com

Drew left us these final thoughts on the importance of managing our online reputations.

"We’re coming into a time where it really can help you to have very accurate things abut yourself online. The people who will find the most value in a product like crystal are those who are not trying to be someone else online.”

Dorie Clark | Stand Out | Personal Branding

Show Notes: HERE

Today we welcome back to the show Dorie Clark author of the just released book

Stand Out: How to find your breakthrough idea and build a following around it.

For those of you who are traveling along the journey with me to create a BRAND new you, it really is required reading. 

In Stand Out, Dorie provides us with the roadmap we need to take our personal brands to the next level.

To that place, where we can all become the Google of our niche as I discussed in episode 16 of this podcast; Building your personal brand online.

Speaking of building your brand online, I’ve developed an online brand assessment that will help you understand whether or not you Stand Out online.

The assessment is free and when you’re finished you’ll be given a score and a link that will explain your score and how well you stand out online. The best part? You can do all of this from your phone.

Head on over to mypersonalbrand.rocks, sign up and take the assessment. When you finish send me tweet @RyanRhoten let me know your score and how well you stand out online.

Stand Out: How to find your breakthrough idea and build a following around it.

Standing out is no longer optional. And with the release of Dorie’s book any excuses you may have about “not knowing how to get started” have been erased.

• How many of you listening to this right now are driving to a job that doesn’t fullfill you?
• How many of you listening feel stuck either in life or in your career?
• How many of you listening feel, deep down inside, that you are meant for something bigger, something better?
• If you answered yes to any of these questions, I have one additional question for you: Why?

Why are you choosing this direction for yourself, when you know you were made to be so much more.

Speaking of choosing your direction I’m reminded of yet another quote from Dr. Seuss:

Gary Ware | Personal Branding | Social Media

Show Notes: http://www.ryanrhoten.com/garyware

Today on the BRAND New You show we welcome Gary Ware the proprietor at breakthrough cocktail.

At Breakthrough Cocktail, Gary and his team help young professionals groom their quality of life by offering insanely practical advice in the areas of happiness, professional development, productivity, and even personal finance.

Through their unique one-of-a-kind coaching programs, Breakthrough Cocktail helps its clients find passion, excel at a job they’ll love, and live an epic life!

By day Gary is a digital marketer, and by night he is a self-proclaimed improv goofball.

BREAKTHROUGH COCKTAIL

Gary’s passion in life is helping people.  At his company Breakthrough Cocktail he works with people to help them get their breakthrough moment.

Gary and his team know that life is a lot like your favorite cocktail.  If you think about it, your favorite drink requires different and varying amounts of different beverages.

If you mix them just right your drink becomes something completely different and better than the individual components inside it.  

Like our favorite cocktails, our breakthrough moments come from different and varying experiences that we’ve already experienced.  Unfortunately, many of us view them as separate and singular events.

But when mixed just right, when your experiences all come together in the right way, they can create something completely different.  They create collectively create a BRAND New You.     

The best ways for you to get in touch with Gary are:

Web: http://breakthroughcocktail.com

Twitter: @garyware and @BTcocktail

virtual summit: http://elixeroflifesummit.com

Nick Macario | branded.me | Online Brand

SHOW NOTES:  HERE

Today on the BRAND New You Show we welcome Nick Macario Founder and CEO of branded.me 

Nick has over 8+ years of entrepreneurial experience with hands on training and real life wins and loses. He has built multiple successful companies from the ground up, some of which are still operating and growing to date. 

His latest company, branded.me is a new personal brand platform that might just be the fastest and easiest way for professionals to create completely customizable personal websites.

branded.me empowers individuals of all ages and skill levels to take control of their personal brands, by building a personal websites in minutes.

branded.me

Built in just seven months (Jan 2015), branded.me is newly released website building platform, that may just be the quickest and easiest way to create a personal brand website online.  It uses information from your LinkedIn profile to create a very visually appealing website.

Here are the best ways for you to get in touch with Nick or to learn more about branded.me. 

Web:  http://nickmacario.me

Web:  http://branded.me

email: nick@branded.me

Twitter: @branded_me

Lisa Mitchell is the founder of Power Body Language.

She embodies a lot of the qualities we’ve discussed since the start of this podcast. Becoming a brand new version of yourself takes courage, perseverance and a lot of hard work on your part.

This is especially true if the new version you see for yourself is to become an entrepreneur.

Transferable Skills | Job Descriptions | Career advice

In today's show we discuss two important topics:  Transferable Skills and Mid-life Transitions

Many of us get to a point where we begin to question our position in life.  We ask questions like:

"Is this all there is?" 

"How can I make an equivalent living doing something else?"

These are big questions that in our younger selves would not be able to answer.  Mid-life transitions are important decision points in our lives we can either Accept and Stay or Reframe and Transition.

If we reframe and transition we can begin to answer these tough questions.

And frankly we already know the answer to these questions but getting to the answer requires effort and an understanding of our transferable skills. 

Once you can identify your transferable skills, you can unlock your potential and begin to move your life and career in the direction you want to go.

Are you ready to discover your transferable skills?  Then Let's go!

You can find a complimentary downloadable worksheet at http://ryanrhoten.com/BNY3 

#Careerdevelopment #career #personalbranding

Wendi Weiner is the founder of the writingguru.net. She spent the first 10+ years of her career as an attorney practicing law.

Then in 2010, Wendi decided to follow her lifelong vision and dream of helping others perfect their writing and succeeding in their career goals.

To facilitate her dream she founded the Writing Guru. Today, the writing guru is a top-ranked global writing service that specializes in creating executive resumes that transcend the competition and your career.

Wendi has over 15 years of expertise in resume writing, essay writing, and professional editing. She is a Credentialed Career Manager (CCM) and is one of only 43 Nationally Certified Resume Writers.

Wendi is the author of the book “How to Get the Highest Paying Job in Your Field,” which is a job seekers guide to writing the perfect resume.

Topics discussed include:

• GETTING STARTED WITH RESUME TIPS
• 3 DIFFERENT TYPES OF RESUMES
• RESUME DESIGN TIPS
• MOST COMMON RESUME MISTAKES
• THE APPLICANT TRACKING SYSTEM
• COLLEGE ADMISSION ESSAYS
• YES, YOUR CHILD SHOULD HAVE A LINKEDIN PROFILE

WENDI WEINER, THE WRITING GURU, PODCAST SUMMARY

There is a lot that goes into writing a resume. If you’re interested learning more about Wendi or the services offered by the writing guru here are the best ways to reach out to Wendy.

Website: The Writing Guru

National Resume Writers Association 

LinkedIn: Wendi Weiner

Today’s guest is Kristin Sherry founder of YouMap. 

YouMap® is a process that helps individuals increase their work productivity, quality, and career fulfillment by taking an in-depth look at the four pillars of career satisfaction: strengths, values, motivating skills, and interests.

Special thanks for Gina Riley for the indirect introduction.

If you want your career to suck less, learn more at https://www.myyoumap.com/

Kelly Glover is the guest on today's episode. Kelly is the founder of the Talent Squad, where among other things, she and her team book podcast tours for entrepreneurs so they can build brand awareness and equity.

If you ever wanted to start a podcast this episode is for you. If you have a podcast and want to know what to do with your episodes so you grow your audience, this episode is for you too. 

Learn more about Kelly at TheTalentSquad.com

Danielle M Miller | Personal Branding Strategist

Today we welcome to the show Danielle Miller, author, speaker and brand strategist at danielleMmiller.com

Whether you call her a brand strategist, or a brand evangelist, one thing is certainly true - She is your hostess with the mostess whose job is to help you shine as brightly as you want.

Danielle sees branding differently and she is on a mission to change the paradigm of branding for women.

In her book - Smarty Pants Branding (affiliate link); The bottom line guide for Woman entrepreneurs to getting recognized, being remembered and making more money in business

Danielle presents a no-nonsense, practical and witty guide on branding that goes way beyond tag lines and logos.

It’s clear throughout the book that Danielle wants to help you discover the crucial building blocks in crafting a brand that truly represents who you are and how you show up.

Please welcome Danielle M. Miller to the show.

WRAP

If you are interested din learning more or perhaps taking the quiz yourself, here are the best ways for you to get in touch with Danielle.

Website: Danielle M Miller

Twitter: @daniellemmiller

Danielle leaves us with these final thoughts about our personal brands.

“You need to show up as who you are, anything less is doing a disservice to yourself and to the people you can serve, help and empower with the natural gifts that you have inside you.”

Not everyone listening to this podcast wants to become an entrepreneur in the truest sense of the word. I get that but here’s the thing, many people who eventually become entrepreneurs didn’t set out to obtain that moniker. It happened naturally over time.

You may think that Doire’s book, Entrepreneurial You, is espousing this route. Go be an entrepreneur and if you think that after listening to the podcast, I’m afraid you’ve missed the point.

Entrepreneurial You is really more about kick-starting your journey. Getting you to take small steps, to dip your toes into the water, to fiddle around with different things so you can find something that sticks.  

And when you do find that something, whatever it may be, use her book as a guide to see if you can turn it into something you can get paid for.

While I loved all of Dorie's actionable tips scattered throughout the book, To me, the most important aspect of entrepreneurial you is this notion of preparation. Preparing for things in life you don’t expect because you never know what the future may hold.

What seems secure to you today may not be so secure tomorrow and that salary you hold so dear, the salary that frankly stops you from moving forward and pursuing something you’re passionate about, well, here’s a reality check for you.

It can disappear literally overnight.

Think about that for a minute. What would you do if tomorrow you were called into your bosses office and the HR manager is there to let you know your position has been eliminated?   

In today’s age of corporate consolidation and the coming age of AI and blockchain, this is a very real scenario. Some of you listening may have already experienced this.

So I ask you, what would you do if tomorrow your salary went to zero? What is your backup plan and keep in mind, get another job, isn’t really a backup plan when the mortgage is still due.

As Dorie mentioned, pursuing something on the side is a great way to mitigate risk, provide you with skills, additional income and can ultimately make you less dependant on the day job.

On the flip side, A side hustle may also make you more valuable in the day job, assuming of course if your company values the new skills you've acquired.

So I’ll close out today’s show by asking the question Dorie asks at the end of her book.

What are you working for?

If your answer is the next paycheck, then it might be time for you to consider alternatives, to pursue a passion, to take small steps towards discovering your Entrepreneurial You.

Taking those first steps is not easy, but I promise with each step you take, you will learn and move forward as long as your willing to give up the ghost of what you imagined your career would be, so can finally grasp what your career could be.

Don’t forget to pick up a copy of Dorie’s book, Entrepreneurial You and while you’re clicking things on the screen I’d appreciate it if you added in a copy of my book, CareerKred into your cart as well.

That’s wraps us up for today. Until next time. I’ve been Ryan and I’m out.

Katrina Collier | Social Recruiting | Employer Branding

Show Notes: http://ryanrhoten.com/katrinacollier

Today I welcome to the BRAND New You show Katrina Collier from WinningImpression.com

With knowledge gained from over a decade of in-house and third-party recruitment, Katrina teaches companies to use social media to gain access to their candidates directly on many social channels, such as LinkedIn, Google+, Facebook, and Twitter.

She has been recognized as a thought leader by social recruiting solution Work4 and is one of The 100 Most Influential People in HR & Recruiting on Twitter.

Katrina was named one of The Top 15 Recruitment Experts to follow on Twitter by Bond US and she has been quoted in The HR Review, Society for Human Resource Management, The Staffing Stream, and Cambridge University’s Strategies for Success.

Katrina completely understands what companies are looking for when trying to attract the best talent which means for the active job seeker or for even those of you who are passively looking, Katrina knows how to connect companies with candidates in this social recruiting age.

WHAT IS SOCIAL RECRUITING?

Social recruiting is a real thing. It’s not a fad or a buzzword. It’s quickly becoming the way top companies recruit talent.

Katrina defines social recruiting as simply using social media channels to recruit. However, it doesn’t replace the more traditional methods of recruiting.

If used correctly social recruiting will compliment a company’s recruiting process. However to implement it successfully within a company, employers must develop a strategy to find, engage and connect with candidates directly on social media.

HOW JOB SEEKERS CAN ENGAGE IN SOCIAL RECRUITING

Most recruiters will start their search for you on LinkedIn which has become the default starting place for recruiters.

However it's important to point out recruiters will use Google to search for you as well. The more savvy social recruiters will even look to the larger social sites such as Facebook, twitter, Instagram , Bechance, GitHub, StackOverflow, etc.

So what does this mean? You must have a good online reputation.  Always remember this:

“Think through what you post. Ask yourself if you would you share it with your grandmother.”

If the answer to this question is no, then don’t post it.  The one time you post something objectionable that's the time a recruiter will be looking for you.

Good social recruiters will search social sites that align with requirements of the position.  As a candidate your job is to know which social sites you should be on, create a profile and starting sharing content.

To lear

Mike Kilcoyne is a video storyteller and budding entrepreneur. In this episode, we discuss the ups and downs or starting a business as well as how to go about making videos that resonate with your ideal customers. 

Reach out to Mike on LinkedIn - http://mikekilcoyne.in

Jim Peacock is the owner of Peak Careers Consulting, where he helps career service providers improve their coaching skills.

Jim is also the author of the book "A Field Guide for career practitioners helping clients create their next move."

Today we welcome to the show Ian Altman from Ianaltman.com.  Ian is a speaker, a best-selling author, a podcaster, and a strategic advisor to CEOs.

Ian helps his clients discover how to become outrageously successful at targeting and winning business by teaching them how to flip the buyer-seller dynamic on its head in order to regain control of the sales process, earn the role of trusted advisor so they can dramatically grow their revenue.

Do you know what your online profile says about you? 

Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today!

Take the Assessment 

CONNECT WITH RYAN 

LinkedIn | Twitter | Facebook

Today’s guests are Justin Foster & Emily Soccorsy co-founders of Root & River.

Root and River is a non-agency branding practice specializing in helping defiant leaders change the world by building their brands from the inside out.

Website: RootandRiver.com

Matthew Capala | SEO | Personal Branding

FULL SHOW NOTES: http://ryanrhoten.com/matthew

Today we welcome to the show Matthew Capala the founder of search decoder 

Matthew is a branding and SEO expert who has helped large brands, such as Apple, Dell, and Tommy Hilfiger leverage the use of the internet to spur growth.

He is an adjunct professor at NYU where he teaches search marketing.  He is the author of two books; Away with the Average and the Amazon best selling book SEO like I’m 5.

As an Inbound marketing consultant, he is a sought after International speaker, having spoken at events like the Internet Summit, Search Marketing Day and MIX Caribbean.  

He is also a blogger whose work has been featured on The Huffington Post, TNW and ProBlogger. Matthew’s gone from construction worker to bus boy to waiter to executive and now entrepreneur. He’s a fellow Udemy instructor and a self-proclaimed bootstrapping dreamprenuer.

Best way for the listeners to get in touch with Matthew.

Twitter: @searchdecoder

Website:  searchdecoder.com

Matthew left the listeners with this final thought when it comes to your career.

"Invisibility is a fate worse than failure.  So fail.  But in order to fail a few times, you need to just get started." 

Hello and Welcome to the BRAND new you show. THE podcast dedicated to helping you position your brand so you can boost the credibility in your career.

Today’s guest is Elizabeth Potts Weinstein from elizabethpottsweinstien.com

In addition to being a mom, writer, and explorer, Elizabeth is also an attorney who works with small businesses.  She helps entrepreneurs, artists, coaches, and consultants find simplicity in the law, so they can get back to spending time helping their clients and changing the world.

Need to boost your CareerKred?

Pick up the book CareerKred (affiliate link) and learn the 4-simple steps you can take to build your digital brand and boost credibility in your career.

Do you know what your online profile says about you? 

Find out by taking my Digital Brand Assessment. Discover your score and the ways you can start to improve your score today!

Take the Assessment

CONNECT WITH RYAN

LinkedIn | Twitter | Facebook

Today's show is hosted by my son Seth Rhoten. I am his guest.

Seth expressed interest in the podcast so I decided to encourage his interest by letting him host the show.

The day this show releases he and I will actually be on a cruise ship in the middle of the Gulf of Mexico.

There is some branding advice in this show but it's mostly just fun and a growth opportunity for my son.

I'll be back next week talking to Rachel Sobel from http://whineandcheezits.com

What if in the not so distant future, let’s say within 5 years, resumes became obsolete? I know that’s sounds like blasphemy to some of you but I believe we are quickly approaching a point where the traditional tools of recruitment, resume and cover letters, for example, will be replaced with more real and telling technologies like the social resume.


What if…The resume no longer existed and cover letters…well nobody really those now anyway of they?

Play along with me here and ask yourself, if the resume is gone, how would you demonstrate to potential employers or clients your skills, expertise and the value you add?

In this scenario, which frankly I don’t think is as far-fetched as you might think, your career and your livelihood may all come down to two things:

1 - How visible you are online

2 - Your social resume

Do you know what your online profile says about you? 

Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today!

Take the Assessment

CONNECT WITH RYAN RHOTEN

LinkedIn | Twitter | Facebook

Gina is a Career Branding Coach who helps leaders communicate their career stories. She is also an Interview Skills Trainer,  an Executive Search consultant for the TalenceGroup, Certified YouMap© Coach, and Disrupt HR Speaker. https://www.talencegroup.com

Today's guest is Mark Timm. 

Mark is an accomplished entrepreneur having founded multiple businesses and running a few others such as IntegriMedical, Xponential, The Cottage Garden, and Ziglar Family.

Mark is a fellow Hoosier, pilot, and Boilermaker (Go Boilers) and he’s the co-author of the book Mentor to Millions. A book he wrote with Kevin Harrington one of the original sharks from the TV show the shark tank.

Welcome to moving month on the BRAND New You Show. This month we’re heading back into the archives to revisit old friends. Today’s guest first appeared in episode 11 way back in Feb of 2015.

He and his co-author had just released the book, A world gone social How companies must adapt to survive. Our conversation covers everything social from how you can use social media to stand out in your career to twitter chats and of course a discussion about his book.

So without any further ado, let me re-introduce to you, Mark Babbitt.

Mark Babbitt is the founder of YouTern.

At YouTern, Mark and his team enable young talent to become highly employable by connecting them to high-impact internships, and mentors as well as offering them contemporary career advice through their blog, The Savvy Intern.

In addition, Mark is the president of Switch and Shift. A company Focused on the Human side of business.

He is also an author, a highly sought after mentor, keynote speaker, and blogger.

Mark has been quoted in the Wall Street Journal, Mashable, Forbes and Bloomberg News regarding social media’s impact on business, leadership in the Social Age, and career development.

Mark is the co-author of the book, A World Gone Social; How companies must adapt to survive. The book is designed to help companies and it’s leaders transition from the industrial age into the social age.

And last but certainly not least, Mark is a husband, father of five, a grandfather and a recovering engineer.

Do you know what your online profile says about you? 

Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today!

Take the Assessment

CONNECT WITH RYAN RHOTEN

LinkedIn | Twitter | Facebook 

Show notes: http://www.ryanrhoten.com/how-to-twitter/

Welcome to the BRAND New You show. On today's show, I talk about what I believe is the most important tool you can use to build your brand, grow your influence, expand your network, connect with hiring managers, and ultimately impact your career.

You may remember from show forty-six about masterminds. I had asked my e-mail subscribers to submit suggestions for topics to cover or people to interview for the show.  Twitter was number two on the list.

If you've listened to the show for any length of time you know it's no secret that I love Twitter.  Which means I was going to do a show on Twitter sooner or later, but to be perfectly honest I was really leaning towards later. Why? Well, simply because Twitter is well-covered ground on this podcast.

Then I received an e-mail from a BNY listener named Dan.

Dan's e-mail said,

"Enjoying the podcast. What do you think is the best way to learn to really use Twitter?"

As I was responding to Dan, I thought about it. While we have discussed Twitter on this show several times through the eyes of many different guests, we haven't actually looked at Twitter through the eyes of all of them collectively.

So for this show, I've put together a mix tape if you will that combines the advice from several of my previous guests into this one cohesive show about how to really learn to use Twitter. Enjoy.

I want to send out a special word of thanks to my previous guests featured in today's show.  I personally learned so much from each and every one of you during our conversations about twitter that I knew as soon as I had the idea about putting this podcast together I had to call on each of you again for today's show.

I encourage all of you reading this to listen to the shows with Madalyn, Mark, Katrina, John, Hannah, David, and Maria.  If you thought the snippets from our earlier conversations were great wait until you hear everything they had to say during each of my discussions with them individually.

Mark Babbitt - A World Gone Social

Katrina Collier - At Winningimpression.com

John Sparks - 365 ideas to go from good to great on Twitter

Hannah Morgan - The Career Sherpa

Hannah Morgan | Career Advice | Infographic Resumes

Show Notes HERE 

Pick up your copy of The Infographic Resume HERE 

Today we welcome to the show Hannah Morgan the founder of career sherpa dot net.  

Hannah has been featured by many major career sites such as  lifehacker, USA Today, Business Insider and the Huffington post.  

As the career sherpa, she’s dishes out all kinds of advice on job search, careers, social media and personal branding.  

Her mission is to guide job seekers through the treacherous terrain of the job search by providing a map and the tools necessary to navigate today’s competitive landscape.

One of those tools is her book, The Infographic Resume, which  provides essential tips and ideas for how to create visual resumes and portfolios that will make you stand out from the crowd. 

To participate in the BYOB show, use the link below which will take you to a page where you can click the big green START RECORDING button and leave me your branding and career related questions.

If you do, I’ll feature your question along with my advice and suggestions in an upcoming episode.

I HAVE A BRANDING QUESTION

In February last year, I wrote a review about a new personal brand landing page called branded.me. Along with the review, I posted a video showing how to set-up your branded.me page.

VIDEO

Since that time, the branded.me review drives a lot of traffic to my website as well as the majority of the comments on the site.

In February this year, almost exactly a year later, branded.me released a major platform upgrade and once again I created another video review.

This review is once again driving traffic and comments, but this time, I’m getting some pointed feedback like this comment from Randy who said:

“Nice article on (personal brand) landing pages. I don’t see them as very useful since they end up on page 2 or 3 of Google.”

Thanks for the feedback Randy.

As I have said on multiple occasions, both on the blog and on this podcast, I am firm believer that everyone should have their own website.

The technology has advanced to the point that you can literally have a website up and running in 5 minutes for less than $100. 

Back to Randy’s comments. I told him overall, I tend to agree with him. However, I believe the benefit of your personal brand landing pages lies solely in how you implement and use it as a part of your overall personal branding strategy.

Find out what I mean in today's show.

Toi Sweeney | Personal Branding | Clothing Stylist

FULL SHOW NOTES: http/ryanrhoten.com/toi 

Today we welcome to The BRAND New You show Toi Sweeney, personal brand manager and Senior Fashion Stylist for On Air Talent at QVC.

With over 10 years experience in the Fashion Industry, Toi is a leading authority on style.  

In her role at QVC, Toi has provided style direction to celebrity clients, television personalities and brands such as Anderson Cooper Live, John Hardy, Lisa Robertson and the Project Runway All Stars. 

She is an expert at creating one of a kind personal brands that elevate image to art.  Toi knows how to “Shut it down”. 

PERSONAL BRANDING AND CLOTHES 

The big question on my mind as we started the show was, while we’ve all heard that clothes “make the man” is it possible that clothes can also make the brand?

Toi has a great quote that sums up how clothes really do make not only the man (woman) but also the brand. 

“When you look good, you feel good, if you feel good then you are confident, if you are confident then world is yours” 

Other topics we discuss include: colors, common fashion mistakes, and clothing delivery companies like Trunk Club and Bombfell.

The best ways for you to get in touch with Toi are:

Twitter:  @Sweeneytoi

Web:  http://Toisweeney.com

Aaron Pierson is a Digital Brand Strategist, a Killer Content Creator, a Filmmaker, a #1 Best Selling Author, a Podcaster and an Award Winning Designer.

He has worked with John Lee Dumas from Entrepreneur on Fire and Joshua Smith from GSD Mode.  Aaron is an ex-rock climber, a husband, a father, and he wants to help you do branding like a boss.

Want to boost your CareerKred?

Pick up the book CareerKred and learn the 4-simple steps you can take to build your digital brand and boost credibility in your career.

Do you know what your online profile says about you? 

Find out by taking my Digital Brand Assessment.Discover your score and the ways you can start to improve your score today!

Take the Assessment

CONNECT WITH RYAN

LinkedIn | Twitter | Facebook

Marie Zimenoff is the CEO of Career Thought Leaders and the Resume Writing Academy.

At Career Thought Leaders, Marie strives to equip career services providers with the tools, training, and support they need to succeed.

She also champions the world’s premier resume training organization, the Resume Writing Academy, to provide leading-edge programs, content, and resources for resume writers so they can elevate their writing skills to world-class standards.

https://www.careerthoughtleaders.com/

https://www.resumewritingacademy.com/

Sunny Bonnell | Motto | Branding

Show Notes: HERE

Today I welcome to the show Sunny Bonnell the co-founder of Motto. Motto, is a comprehensive branding and design firm that helps visionary entrepreneurs and companies build magnetic brands.

At Motto, Sunny is a visionary thinker and branding expert who also serves as the creative director in addition to her co-founder duties.

Sunny was named one of Graphic Design - USA’s “25 Creatives to Watch in 2014” and has been featured on MSN Business, CBS News, American Express, and various print and online design publications.

She thrives on inspiring others to pursue their passions and pushes both herself and her clients to reach beyond their threshold to achieve success.

Please welcome Sunny to the brand new you show.

PERSONAL BRANDS AND BRANDING

At Motto, Sunny views branding as something much bigger than a design. It’s really the deliberate effort you make to tell the world this is who I am.

Branding is the process of defining shaping and influencing both visually and verbally the story, the emotion and the meaning you want your audience to experience.

Where Sunny sees her clients struggle the most is internally with the foundational "things" required to build a brand such as; defining their meaning, purpose, vision, values in a way that makes it easier to articulate them to the world.

Comparing this to personal branding, I see and wrestle with many of the same things. Most people I speak with about personal branding don’t even take these internal things into consideration when building their brand.

Everyone wants to jump right into the more “sexy” stuff like building a website or designing a logo but without the focus tha

If your next career opportunity came down to the strength of your online profile, do you think you would you get the job?

Surprisingly, a lot of people, don’t even think about their digital brand when applying for new positions, yet in today’s world, it’s our digital brand that can set up apart from our competition.

It’s our digital brand that allows us to tell our career story online in a way that enables us to get  found and get recognized for our expertise.

Today’s guest helps us put our digital brands into perspective as it relates to everything from dating to obtaining your next job.

Sabria Clark is the director of marketing at brandyourself.com.  When she first appeared on the show we held a fairly wide-ranging conversation about your digital brand.  Today, I’ve narrowed the scope to the ten easy ways you can improve your digital brand.

So without any further ado, here is Sabrina Clark.

Do you know what your online profile says about you? 

Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today!

Take the Assessment

CONNECT WITH RYAN RHOTEN

LinkedIn | Twitter | Facebook 

Becoming known for knowing something is the key to boosting your brand. Today’s guest, Wes Gay, knows this better than most.

He went from being laid off and working from his mother-in-law’s couch to running a successful StoryBrand certified agency in two years.

Welcome to moving month on the BRAND New You Show. This month I am doing something I have been talking about and really dreaming about for as long as I can remember.

I’m moving my family west to Colorado.

To say this move is a little stressful would be the understatement of the year.  It’s especially challenging for my high school aged boys, one of whom will be a freshman and the other a Senior.

But if there’s one thing I’ve learned through 100 plus episodes of this podcast it’s that change is good.  Change, or more specifically how we react to it, is what helps to shape us as humans.

For years, I’ve made excuses about why we couldn’t move west even though it’s been a lifelong dream.  This podcast and a tweet from Pat Flynn, helped me realize that my excuses were really just that, excuses.

So after much debate and many financial calculations, The Rhoten family is packing up and leaving the Hoosier state after 16 years.  

I’m telling you this because during this month, as you might imagine, I’ll be doing lots of moving type activities such as packing, loading and unloading trucks, picking up apartment keys, registering the boys in their new school, and the list goes on and on.

So rather than try to squeeze in any new shows, which would not be fair to my guests, I decided to dig into the archives and breathe life back into some “oldies but goodies”.     

It’s funny.  In the online world, they say if you’re not embarrassed by your first attempt at something, then you launched too late. I can honestly say, after listening to this one again, I promise you I did not start too late.  

Exactly 100 shows ago, I hosted this podcast’s very first guest, Tim Saumier.  Tim and I had been working together and he graciously agreed to help this crazy podcaster wanna-be get started.  

Tim, if you’re listening, thank you for having the courage be on a completely new podcast with a host who barely knew what he was doing.  Fortunately for me, you rescued the show with your top rate and evergreen advice on everything from recruiting, to the job search, to interviewing.

And for that I am grateful.

So without any further ado, let me introduce to you my very first guest and interview on the brand new you show, president and CEO of Tyges International, Tim Saumier.

Do you know what your online profile says about you? 

Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today!

Take the Assessment

CONNECT WITH RYAN RHOTEN

LinkedIn | Twitter

Hello and Welcome to the BRAND New You show. THE podcast dedicated to helping you clearly and confidently market your brand so you flourish. 

Today’s guest is William Leach. 

Will, is the best-selling author of the book Marketing to Mindstates - A practical guide to applying behavioral design to marketing.

Will is also the Founder and CEO of TriggerPoint Design and The CEO of Mindstate Group where he helps his client’s design marketing that psychologically compels your customers to listen, care, and act.

Todd Lohenry | Online Reputation | Thought Leadership

Show Notes - http://ryanrhoten.com/toddlohenry

Today I welcome to the show Todd Lohenry from toddlohenry.com.

Todd is a former director of marketing and technology for a major employee wellness brand and former college instructor of content and search engine marketing and social media.

His passion is helping thinkers become thought leaders through a process he calls the elevation workflow

The elevation workflow is ‘lather, rinse, repeat’ process, which Todd follows with his clients to help them become credible thought leaders in their field by making their content searchable, findable, knowable, usable and shareable.

SUMMARY

The following methods are The best way to get in touch with Todd

Web: toddlohenry.com/start

Twitter: @toddlohenry

Todd leaves us with these final thoughts on thought leadership and online reputation management.

“In order to get found you don’t need to master 17 different social networks at the same time. It’s possible to start simple and stay simple. You stand a much better change of getting found.”

THE ELEVATION WORKFLOW FOR ONLINE REPUTATION MANAGEMENT  

Contemplate

Understanding the culture and language of your target audience will help them find you faster. To determine the language we use tools such as Google searches,

Build Your Own Personal Brand. Not the brand someone else wants you to build.

On this show, I explore and discuss the tactics for the 4-step process to building your own personal brand I call DICE.

DICE is an acronym for Discover, Integrate, Create and Engagement. The four steps you need to take in order to grow your influence, amplify your online reputation and ultimately impact your career.

Today's show covers a question I get asked a lot. How do you discover your strengths?

Will Wegert is the founder and president of Cold Collar.

At Cold Collar, Will helps his clients tell their stories to potential employers in an accurate and compelling way through a combination of professional resume writing, LinkedIn profiles, and personal websites.   

Will's core mission at Cold Collar is to help top-notch business professionals, find and capture the work they love.

PERSONAL BRANDING

Will’s big on personal branding, so of course, we were chat a little bit about it.  Will looks at personal branding as anything that represents who you are.  It represents your core message.  

Posts to Instagram, Facebook, LinkedIn, videos you like, dislike, etc. they all talk to who you are at your core.  They are pieces of the puzzle of you.

The things about personal branding that you need to understand is that it’s your brand that determines your fit in a company.  Your brand determines if you will attract or repel others.  From this viewpoint, it’s your brand that determines your compensation.

Thank about that for a minute.  

In this digital-first world, you can and will attract companies to you or you will repel them away.  This means there will be opportunities, read as jobs, that you will be passed over for because you may not be the right cultural fit.  

In this way, your brand determines your compensation.   

THE BEST WAYS TO CONTACT WILL WEGERT

Web: coldcollar.com

LinkedIn: Will Wegert 

Do you know what your online profile says about you? 

Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today!

Take the Assessment

CONNECT WITH RYAN RHOTEN

LinkedIn | Twitter | Facebook 

"There are words you should not use on your LinkedIn profile." Find out what they are on today's podcast.

Josh Steimle is the founder of Influencer Inc. He coaches c-suite executives to leverage their personal brands and influence to become thought leaders.

In his upcoming book, 60-days to LinkedIn mastery, Josh shares his tips and tactics on how to use LinkedIn properly. He also shares the same information in a 60-day email course which you can access at https://www.influencerinc.co/60dayslinkedin

THE BEST WAY TO GET IN TOUCH WITH JOSH

LinkedIn: linkedin.com/in/joshuasteimle
Web: Joshsteimle.com

Claudia Altucher | The Power of No | Become an Idea Machine | Yoga

Show Notes: http://ryanrhoten.com/claudiaaltucher

Today I welcome to the BRAND New You show Claudia Altucher. Claudia is a writer, podcaster, speaker and a teacher of Yoga.

She has three books to her credit. Her first book is called “The 21 things to know before starting an Ashtanga Yoga practice”. Her second book she co-authored with her husband James Altucher is the Wall Street Journal and USA Today Best Selling book “The Power Of No”.

Her latest book, “Become an Idea Machine” is an Amazon best-seller in the Entrepreneurship and Consulting categories.

Claudia writes for national media outlets such as the New York Observer, Thought Catalog, and Positively Positive and in her spare time she runs a very successful blog at Claudiayoga.com which has attracted over 2.5 million visitors.

At claudiayoga.com you’ll find her thoughts and philosophies on all things yoga including her posts, how-to yoga videos and of course her podcast aptly named, The Yoga podcast.

You can learn yoga directly from Claudia every Friday morning at 7 am EST when she teaches a FREE 30’ YOGA CLASS LIVE via Periscope .

If you follow her on Twitter @ClaudiaYoga you’ll get the periscope link sent directly to you in your twitter feed every Friday morning so you can join in and follow along.

Help me welcome Claudia to the BRAND New You show.

POWER OF NO

Since a big part of yoga is learning about the power of calming the mind the topic provided a natural transition to Claudia’s book, The Power of NO (affiliate link) which loosely aligns with the 7 seven spiritual laws of yoga.

In the book Claudia and James break down the word No into 7 different levels starti

Matt Inglot is the owner of Tilted Pixel and producer of the Freelance Transformation.

Tilted Pixel is a 9-year-old web agency Matt started while in college.

Freelance Transformation, is a podcast devoted to helping people in creative services TRANSFORM their business.

On Freelance Transformation, Matt helps fellow consultants and creative service providers earn more and build a business around their lifestyle, rather than the other way around.

MATT’S JOURNEY

Matt started out his career like so many of us do. He went to college and was on track to get that coveted “real world” job when he decided to take a part-time job doing marketing for a virtual reality company.

It was in this position where Matt’s outlook on work and life would change. This change started after he discovered one morning that his key card no longer worked to get him in the building.

Turns out, he, along with a third of the company, had been let go.

Fortunately for Matt, he was able to fall back on his website development skills and, as a result, Tilted Pixel was born.

HOW TO START FREELANCING / CONSULTING

Matt and I spent time talking to the listeners who may be interested in starting a consulting business or becoming a freelancer.

Matt has “been there, done that” so he understands the fear of the unknown, the problem with taking bad clients, and the feelings of not being to provide for your family.

He offers us 3 distinct ways you can overcome these fears including,

- Worse Case scenario
- Minimize the downside
- Do your homework

THE FREELANCE TRANSFORMATION PODCAST

Freelance Transformation is Matt’s podcast. It releases every Monday on iTunes and Stitcher and all the other pod catchers out there.

It’s a Monday staple for me. You can check out it HERE.

MATT INGLOT WRAP

The Best ways to get in touch with you are

Bonus Link: freelancetransformation.com/brandnewyou

Twitter: MattInglot

Today's guest is Brian Dixon, owner of Live Where You Play realty. After years of trying and a few career transitions along the way, Brian has merged his passions with his work.

Onsite at the Live Where You Play headquarters, Brian and I discuss how he was able to monetize his passion and how now, he is determined to help other people do the same by turning their passions into profits.

Once you’ve started blogging people are going to ask, "Who’s your audience?”

You will hear this a lot, “Who is your audience?’ or “You need to write for your audience.”

Everywhere you look online someone has a tutorial, blog post or video promising to help you define your audience, develop your customer personas, speak your customer’s language, etc.

And I agree, you do need to understand who your audience is but I promise you taking a course to help you find your audience as you get started blogging, isn’t going to help you.

In fact, it might hurt.

You need to reach a certain level of competence with yourself and your craft before courses or memberships like these will be of any use to you.

Until then, these courses will only serve to confuse and frustrate you, which will cause you to delay or worse case, stop before you even get started.

Don’t let this be you.

Yes, you do need to have some idea of who you believe your ideal reader to be when you get started.

However, what is more, important and fundamental to your success initially, is the topic or subject matter you want to become known for.

As I’ve said before You need to be “excited” about your topic or area of expertise. You need to have a good baseline understanding of your topic.

This will make it easier for your ideas to flow from your head to your fingertips to the keyboard to the screen just to the left of the blinking cursor.

Being excited about your area of expertise will keep you going as you move along the path to building your own brand because the simple truth is, in the beginning, you will have no audience.

There will be no one paying attention for to ask what to write about or what problem you can help them solve.

Instead of having someone to lean on for topics or ask about their pain points, there will only be you, your ideas and your computer.

That’s why I believe it’s so important when starting out, not to write for an audience but to write for yourself instead.

If you’ve listened to this podcast for any length of time, you know I’m a huge proponent of having your own website.

In fact, I think it’s a must have today for any business professional. If you want to be taken seriously that is.

At the very least I recommend you own your domain meaning you go purchase your first name last name dot com.

Why? Because it’s important. You can listen to the BYOB episode on how to build your personal brand, for my specific reasons.

In the age of the Internet, a website is a critical tool for both businesses and individuals.

As an individual, a website allows you to control what people find about you online. In addition, it can serve as a one-stop-shop for all things YOU.

If used properly, it can also give you a leg up on your competition.

what’s interesting is The problem that most people have with starting a website is not so much the technical stuff,

which I can help with by the way,

but it’s really the “what” that they struggle with the most.

Chances are if you’re like the majority of people I speak with about starting a blog you are probably thinking to yourself right now,

“Ok. But what should I put on it?”

I get asked this question a lot. People want to know what they should blog about on their own website.

This might be the single biggest obstacle to getting started.

And like everything else in the DICE process, the answer to the WHAT is simple but it’s not easy.

If this is you rest assured I have some suggestions to get you started. So here are three high-level categories you can choose but ultimately what you decide to write about on your blog, should be aligned with Discover step and what you want to be known for.

Today's guest is AJ Wilcox, Founder of B2Linked. B2Linked is a LinkedIn advertising agency that specializes in account management as well as training and consulting for LinkedIn Ads.

AJ and his team manage over 300 LinkedIn Ad accounts and have spent over $110 million on LinkedIn Ads, which includes ads for four of LinkedIn's top 10 accounts.

For a free LinkedIn Ads checklist visit:

https://B2Linked.com/checklist  

To reach AJ directly, fill out a form anywhere on the website and you go straight to his inbox.

Taylor Nieman | TalentPoolMe | Recruiting

Full show notes: HERE

Today we welcome to the show Taylor Nieman the Co-founder and CEO of TalentPoolMe.com 

Talent pool me is a tech startup addressing the market gap for college recruiting and employer branding.

While not yet fully launched the platform is already gaining the attention of Fortune 500 companies, such as Geico, Mars Incorporated, and Siemens.

TalentPoolMe.com

Taylor and I discuss the online platform TalentPoolMe.com and how it links together all aspects of early career recruiting from Universities, to talent, and employers.  

We also talk about employer branding, what it is and how it compares to the “traditional corporation”. 

Talentpoolme is not a job board.  It will operate as a true talent pool for the employers and talent who sign up for the platform.  

Talent will be able to opt-in to an employer’s talent pool as well as share their experiences with specific employers that will directly link back to the employer’s profile.

Employers on the other hand will get to watch the development of the talent throughout their college career via their internships, projects or other extracurricular activities.

Taylor and her team at TalentPoolMe.com have created a win-win platform that will benefit both employers and talent for many years to come.  

The best way to get in touch with Taylor or to learn more about TalentPoolMe.com

Email: taylor.nieman@talentpoolme.com

Twitter:  Taylor_Nieman

web: http://talentpoolme.com

Cachet Prescott | Resume Writing | Career Strategy

Show Notes: http://ryanrhoten.com/cachet

Today I welcome to the show Cachet Prescott from careercachet.com.

Cachet is a certified career coach, HR professional, résumé writer and career strategist who specializes in mid-career professional, managerial and executive transitions.

She especially enjoys empowering women to listen to their lives and become intentional about the next chapters of their careers by defining their “career cachet” on their terms, take charge of their professional brands and make their career stories come to life.

So whether you are exiting or re-entering the workforce, transitioning from employee to solopreneur, Cachet provides faith-inspired coaching to encourage her clients to create careers and lives by their design.

Cachet offers a suite of strategic career marketing solutions such as:

Résumé writing, brand strategy consulting, LinkedIn profile development, professional bios, statements of purpose, and other career-related communications.

WRAP

The following methods are The best way to get in touch with Cachet

Website: careercachet.com

eMail: cachet@cachetprescott.com

Cachet leaves us with these final thoughts.

“Often times people don’t think they have a story to tell. But you do and you need take charge of that story and don’t allow anyone else to tell it for you.”

Belma McCaffrey is the founder of the Work Bigger program and the author of the book, How to negotiate without losing friends, fans or job offers.  

At Work Bigger, Belma helps her clients redefine what they call work so they can find their mission and lead with purpose.

THE SIX-STEP WORKING BIGGER CAREER COACHING PROGRAM

1 - Identify your mission

Blema is big on mission, so it’s no surprise this is where the Work Bigger program starts.  Your mission starts with your understanding your values.  From there Belma encourages her clients to identify their interests and activities they are naturally drawn to.  

To determine your interests, Belma suggests considering the books you read or the podcasts you listen to.  Both are easy starting points.

Belma also helps her clients identify their skills and the work environment or tasks where they feel energized.  It’s the intersection of your values, your interests and your skills where your mission lies.

2 - Tell your authentic personal story

Once you know your mission, you now need to tie your mission to your personal story.  This is where you need to connect your past to your future.  

As you develop this story, Blema recommends you develop an ask as well.  The ask is essentially being so clear on your mission that people know exactly how to help you.  

This is very similar to what Olivia Gamber and I discussed during our interview.

3 - Develop a powerful personal brand

Belma considers your personal brand to be how others perceive you and your mission. When you walk away from a conversation do people know what your mission is?  

Belma helps her clients be as specific as possible about their mission. She coaches them to be laser focused and if necessary leave out groups of people who can’t help you achieve your mission.

4 - Develop a Connections Strategy

Belma is not a fan of the word networking.  It sounds too much like work and can be very awkward. Blema prefers to help her clients build a connection strategy.  

Your connection strategy is aligned to your mission and dependent on your personal preferences.  If networking events are not your thing so to speak, don’t attend them. Instead, invite individuals to coffee for example.

5 -  How to properly sell yourself

Belma tells us one reason we feel so awkward about “selling ourselves” is because we are usually doing it without understanding our mission.

Tying your mission to your job search is an easy way for you to sell yourself without feeling bad about it.

The final step in the work bigger career coaching program is negotiation.  Fortunately, Belma has written a book on the topic.

Do you know what your online profile says about you? 

Find out

This is the Build Your Own personal Brand (BYOB) show where I talk specifics about how to use the 4 step DICE process to Build Your Own Brand.

In the last BYOB episode, I posed the question,“What you are good at?”

In case you missed it last week, It’s your strengths that drive your personal brand. They run through your brand like a thread in your clothing weaving together all of the various aspects of our personalities.

Like our personal brands, we also have a common thread running through our careers. Believe it or not, this metaphorical thread is what links all of our past positions together.

For some of us, our career thread is understood and easy to see. We use it as a measuring stick or guidepost when making career decisions.

For others, maybe even you listening right now, the thread is still waiting to be discovered. Finding this thread will help you understand your career path.

Ever wondered if personal branding is for you?

In this podcast, Susan Chritton and I discuss when it's time to define your personal brand and more importantly how you define your personal brand.

Personal branding is not reserved for a select few, it's something all of us should be doing to stand out in our careers.

After the doctor told Paul if he didn't change his ways, he would be dead within six years, Paul made massive changes to his lifestyle. Now, several years later, Paul has left his job as a teacher and now runs a book publishing company. In this show, Paul walks us through the process of becoming a published author and gives us his best tips and advice on how to do it smoother than you may think.    

Learn more - https://www.brodieedu.com/

Today’s guest is Kraig Kleeman from kraigkleeman.com.  Kraig is the author of two books.  His first book, The Must-React System: A User's Guide to Prospecting C-Suite Executives, earned him the taglines of the “inventor of the must-react system” and “world’s greatest cold caller”.  

With his Most recent book, A Winning Brand - How to Build a Powerful Personal Brand in today’s modern digital world Kraig now carries the tagline “the king of personal branding”.

Want to boost your CareerKred?

Pick up the book CareerKred and learn the 4-simple steps you can take to build your digital brand and boost credibility in your career.

Do you know what your online profile says about you? 

Find out by taking my Digital Brand Assessment.Discover your score and the ways you can start to improve your score today!

Take the Assessment

CONNECT WITH RYAN

LinkedIn | Twitter | Facebook

Olivia Gamber is the founder of OccupationalOlivia.com where she strives to develop people to maximize their potential at work.

In addition to running Occupational Olivia, she also holds down a full-time job as the head of Talent and Organizational Development at with current company.

Because of her position, Olivia knows all too well that being good at your job isn’t enough in today’s highly competitive environment.

You must also be able to build relationships, navigate complex corporate matrices and develop many other key skills.

Olivia is the host of the Occupational Olivia podcast, which you can find on iTunes and Stitcher and she the author of the book “Career Upgrade Roadmap, 90 days to a better job and a better life”.

The book is a #1 best-seller in 3 categories on Amazon including job hunting, career development, and vocational guidance.

Olivia also offers a Career Breakthrough course and Coaching services. 

WRAP

The Best ways to get in touch with Olivia can be found below.

Twitter: @theoliviagamber

Web: occupationalolivia.com

Podcast: Occupational Olivia Podcast

Jane Anderson is a Keynote Speaker, a podcaster, and a LinkedIn Business to Business Marketing and Lead Generation expert.

Jane Anderson has helped over 12,000 people globally, have a greater impact by helping them develop their personal brands, LinkedIn profiles, and even their presentation & interview skills.

She is the host of the #1 ranked Podcast, “Jane Anderson – Brand You Show” and the author of three books, including the book we’ll talk about today, IMPACT,How To Build Your Personal Brand for The Connection Economy.

Here are the best ways to reach Jane Anderson

Web:  Jane-anderson.com

LinkedIn: https://au.linkedin.com/in/janeandersonpersonalimpact

Twitter: @Jane_Anderson_

Do you know what your online profile says about you? 

Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today!

Take the Assessment

CONNECT WITH RYAN RHOTEN

LinkedIn | Twitter | Facebook

Ryan Ahlwardt is a singer, songwriter, arranger and alumnus of the world-renowned ten-man A capella singing group Straight No Chaser.

So far over his musical career Ryan has collaborated with artists such as The Beach Boys, Barry Manilow, Shania Twain, The Temptations and many, many more.

He has appeared on the Macys Thanksgiving day parade, The Today Show and Late Night with Jimmy Falon.

Ryan got started in music in the 7th grade when he began playing his mom's guitar. He learned how to play from an early mentor, in his church youth group.

Turns out relying on mentors for advice and guidance would become a common theme for Ryan throughout his music career.

Ryan's singing career however really got started as an innocent joke, when he and some friends decided to try out for the choir.

Turns out the joke was on him because the choir teacher needed all the male voices she could find. They all made the choir.

This turned out to be a pivotal decision for Ryan because it was in choir where he was able to find his niche.

He ended up staying in choir and on stage throughout high school but it was the guitar that really kept him going and peeked his artistic talents.

TURNING POINT FOR RYAN AHLWARDT

While Ryan enjoyed playing and performing in the choir he never really considered it as a possible profession.

But there was one moment in his choir days Ryan and I talk about when he started to think maybe, just maybe there might be something to this music thing.

During high school, Ryan was a football player or, at least, he was on the team. While he enjoyed the Friday night lights, he started to realize that he was having much more fun in the choir.

So he decided to tell his parent and coaches he was going to hang up the cleats. What happened next would have a profound impact on Ryan's mindset.

In his first performance after giving up his jersey, there in the front two rows sat his former football teammates. His coaches had arranged for them to attend as a show of support.

From that point, Ryan started to come into his own and over the next few years he really pushed himself more and more into singing and performing.

INTRODUCTION TO STRAIGHT NO CHASER

With every performance, Ryan's confidence and skill continued to grow but he still hadn't completely turned the corner on music as a profession, in fact, he went to college to study marketing.

Ryan's introduction to the group Straight No Chaser (SNC) came after his mom brought home a CD of the group after watching them perform at Indiana University.

Ryan was immediately hooked.

A few months later while planning to sing with the choir at the Valentines day dance, he reached out to SNC to ask for permission to sing some of their songs for the dance.

Included with the songs was a note telling Ryan when and where auditions for the group would be held. And so it was that in the 2nd semester of his senior year Ryan auditioned for SNC and made the group.

Ryan sang for SNC throughout college and he graduated with a marketing degree. Still not looking at singing as a profession, his path at that time was to find a job in marketing.

THE COVERDALES

As fate would have it, networking played a part in the next season of Ryan's career. While still in college, one of Ryan's former bandmates had been working as a singer on a cruise ship.  On a whim, he deiced to talk to the director of entertainment on the ship and offered a suggestion about potential entertainment.

As it happens the director was looking to book some bands that had been playing together for awhile and told Ryan's former bandmate to put together a group.

So he contacted Ryan and a few other alumni of SNC and asked them if they would like to sing on cruise ships for the first 6 months out of college.

Of course, they said y

Rachel Sobel is a mom blogger who writes about the real, unfiltered stories of motherhood, marriage and life on her blog whineandcheezits.com.

After two decades of experience in the world of public relations, both with an agency and in-house, Rachel decided to step out on her own in November of 2015.

Since then, she has been creating content and developing social media programs for her own clients in order to help them maximize reach and exposure in their respective markets.

In addition, Rachel is a freelance writer with a monthly column in Lifestyle Magazine and she has also been published in Suburban Misfit Mom and on ScaryMommy.com.

A quick word of thanks to Wendy Weiner for introducing Rachel to me.

THE BEST WAYS TO CONTACT RACHEL SOBEL

The Best ways to get in touch with Rachel are listed below.

Web: http://whineandcheezits.com
Twitter: @whinecheezits

Michael Peggs | Personal Branding 

Today we welcome to the show Michael Peggs from michaelpeggs.com  

Peggs is an accomplished writer, blogger, speaker and personal branding expert.  He’s been featured in Fast Company magazine, the Huffington Post, business insider, under30CEO and the Daily Muse.

Peggs helps people just like you and me understand how to build our personal brands and discover our individual gifts.  He shares strategies on how to stand out from the crowd and show the world who you really are by DOING YOU. 

You can connect with Peggs at:

Website:  http://www.michaelpeggs.com  

YouTube:  http://bit.ly/10946dl

Show Notes: http://www.ryanrhoten.com/michaelpeggs/

#personalbranding  #career

Kathryn Bryant and Julian Illman | Changeability | Mindfulness

Today we welcome to the show Kathryn Bryant and Julian Illman the dynamic duo from Brilliant Living HQ.

At Brilliant living HQ Kathryn and Julian are dedicated to helping you take charge of your life, achieve your goals and aspirations and live a life you love by helping you develop the habits and mindset for happiness and success.

Their podcast, The Changeability Podcast, is top ranked in iTunes for good reason.

Released each week, the Changeability podcast contains discussions and interviews that look at practical mind management techniques, tactics and tools all of which are aimed at empowering and inspiring you to a happier more successful life or business.

LINKS

Show Notes:  HERE

If you would like to learn more about Kathryn and Julian the best way for you to reach is them via the following methods.

Website: Brilliant Living HQ

eMail: Hello@BrilliantLivingHQ.com

Twitter: @BrilliantLvngHQ

Podcast:  The Changeability Podcast

Book: Changeability<

Lea McLeod | Resume Coloring Book | Career Advice

Can a coloring book help you get your next job interview?  Find out in this show as we welcome Lea McLeod the founder of Degrees of Transition.  

Lea is an accomplished Author, blogger and speaker.  She has been featured by many major career sites such as  Forbes, abc news, lifehacker, fox business, and the u.s news and world report. 

Her work has received numerous accolades including being named one of the 18 best career blogs of 2014 and The Guardian named her as one Top 10 People to Follow on Twitter.

Lea is the creator of the Job Success Lab and author of The Resume Coloring Book. 

You can find Lea at:

http://www.leamcleod.com

http://www.degreesoftransition.com

You can pick up your copy of the resume coloring book at:

http://www.theresumecoloringbook.com

Show Notes: http://www.ryanrhoten.com/lea

Michael Merrill is the founder and achievement architect of The Velocity Labs.

At The Velocity Labs, Michael teaches others to apply the same strategies and techniques that allowed him to become one the youngest executives at the Walt Disney Company by age 30 while at the same time increasing his earnings by over 500%.

Michael strongly believes that we, you and I, are the drivers of our careers and our life.

So, If you are in a place where you have been passed up year after year for a promotion or you feel stuck with a perceived lack of growth opportunities, then without a doubt, today’s show  is for you.

MICHAEL MERRILL’S VELOCITY LABS

Velocity Labs is a work in progress, but Michael’s goal with Velocity Labs is to help people achieve more with their careers.  He wants to help those who not only want to advance but want to do so at a more rapid rate than they otherwise could have.

Michael’s first offering in the program is the eBook we discussed during today’s podcast.  In addition, he is working on developing a coaching program utilizing videos instructions, worksheets, and one-on-one coaching.

THE BEST WAYS TO CONTACT MICHAEL MERRILL

Web and eBook: thevelocitylabs.com

Do you know what your online profile says about you? 

Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today!

Take the Assessment

CONNECT WITH RYAN RHOTEN

LinkedIn | Twitter | Facebook 

Personal Branding | Online Reputation Management | Online Brand

Show Notes: HERE

Today on the BRAND New You Show I walk you through how to build your brand online.

This past weekend I had the opportunity to speak on the topic at WordCamp Dayton. For those not familiar with WordCamps, they are essentially one or two days conferences that celebrate WordPress as a website platform.

The experience levels ranged from total beginner to WordPress developer.  The organizers recognized this and divided the conference into separate tracks depending on experience and interests.

If you get the opportunity to attend a WordCamp, I highly recommend you consider going and the odds of one being near you are actually pretty high.  WordCamps are held in many locations throughout the country and the world.

The cost to attend is usually a fraction of other conferences which makes it an inexpensive way to gain new skills and meet new people.

As I mentioned, my topic was building your personal brand online which was included in the marketing track.

Download the presentation in the show notes.