The Book Marketing Action Podcast (Weaving Influence)

In this episode, we are joined by author Chip Bell, who has done many unique, innovative, and creative approaches to mobilize his network to support his 24 book launches. He shares what he’s done in the past to market his books, and unique approaches to engage your network.

Click here for our show notes.

Please feel free to send a message to Becky and Christy to share your thoughts!

This episode is part of a series where Becky will be taking an in-depth look at the four commitments of her new book, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause. Today Becky is joined by Bob Burg – Hall of Fame Keynote Speaker and Bestselling Coauthor of The Go-Giver. During the episode, Bob and Becky discuss the second commitment of Reach: Generosity. Bob shares about the importance of giving value to others and why there's nothing manipulative or self-sacrificial about it. Being generous is simply a fulfilling and profitable way of doing business. During the episode, Bob also shares:

• About himself, his work in the world, and his books.
• His definition of giving.
• Some of the authors he admires and how they provide immense value through their online presence.
• How he has been generous to others through his online presence over the years.
• The impact he has seen from giving value to others as it relates to creating reach for his books and his business.  
• An in-depth explanation of the title of his book, The Go-Giver. 
• Why people should embrace giving, rather than resisting it. 

For our show notes, including action steps and resources, visit: https://bit.ly/3FQXWE1 

Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!

Today's episode is part of an ongoing series called “Author Journeys.” This series focuses on interviews Becky conducted for her upcoming book, Reach: Create the Biggest Possible Audience for your Message, Book, or Cause (April 2022). In this episode, we are joined by Justin Miller—Author and CEO of CARE for AIDS, Inc. During this episode, Justin shares:

• How his brother David, who was marginalized because of his disabilities, inspired his journey, and how he was first introduced to the AIDS pandemic.
• What led him to creating CARE for AIDS with his co-founders, and the model of their organization.
• The impact CARE for AIDS has had on clients, their children, local economies, and people all around the world who have contributed to the success of the organization.
• The importance of creating a focused and consistent message, and mobilizing people who are invested in that message.
• His investment in stewarding relationships with partners and making sure they know how to tell the story of the organization well and be great ambassadors.
• The setbacks he has faced throughout the journey of growing his nonprofit.
• How the book he wrote with his co-founders has helped them share the message of CARE for AIDS with a wider audience, how it resonates with people, and how they will continue to incorporate the book in their outreach. 
• The importance of organic reach and consistency when building support for your organization.

For our show notes, including action steps, and resources, visit: https://bit.ly/2VuBQnL

Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!

On this episode, I share about my team’s surprise launch party and about evaluating your traction on Amazon, especially related to reviews and sales rank. I give some insights about what your sales rank means, what you can expect, and the importance of understanding that your sales rank on Amazon does not give you a complete picture of how your book is doing. I cite recent examples like Susan Cain’s NYT bestseller, Bittersweet and Whitney Johnson’s USA Today/WSJ Bestseller Smart Growth.

Becky takes us through a brief overview of the 4 distinct phases everyone goes through, from the moment you begin to think about writing your book to the months (and years) after its release. But in order to sustain the momentum for this endeavor, it’s important to answer a very crucial first question.

The Book Marketing Action Guide

Visit our show notes from this episode for links and additional information.

This episode is about building thriving communities, both online and in person. Becky is joined by Dennis Pitocco—Chief Reimaginator at 360° Nation. He and his wife have built an incredible community of writers and nonprofit leaders and generously share their time, energy, and passion to make the world a better place. 

During the episode, Dennis shares:  

• About himself and his work in the world.
• About his other website, GoodWorks 360, where he helps nonprofits for free. 
• The story of how he started building his online presence with his wife. 
• How authors can connect with him and start writing for 360° Nation.
• The article topics 360° Nation is known for.
• The secrets of success for building a thriving online community. 
• Which of the four commitments of Reach has been most critical to 360° Nation’s success.
• The generosity of 360° Nation and why the value they offer is completely free.
• What inspired that amazing generosity.

For our show notes, including action steps and resources, visit: https://weavinginfluence.com/podcast/episode-104-building-a-thriving-community/

Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!

This episode is about the positive impact of virtual events when marketing your book. Becky is joined by Wendy Haan—Marketing Services Manager at Weaving Influence—and Reiner Lomb—Founder of BoomerangCoach and Author of ASPIRE: Seven Essential Emotions for Leading Positive Change, No Matter Where You Are. Wendy and Reiner discuss the reach that comes from hosting webinars and virtual launch parties, what goes into facilitating them, and how their impact lasts beyond the day of the event.

During the episode, you will learn:  

• About Reiner and his book marketing journey so far.
• About webinars, what their purpose is, and how Weaving Influence works with authors to organize them. 
• The best timing for holding a webinar.
• The benefits of doing a series of webinars leading up to your book launch.
• Reiner’s experience coordinating his webinar with the team at Weaving Influence.
• The process of throwing a virtual launch party.
• How meaningful a virtual launch party can be.
• What Reiner would say to any author who is worried about being the center of attention and celebrating their book launch.
• What makes virtual events so special. 

For our show notes, including action steps and resources, visit: weavinginfluence.com/podcast/episode-110-leveraging-virtual-events/

Click here to download our new, free resource, Spend This First, or download our Ebook, Go Virtual: Your Checklist to Engaging Online Events to learn more about leveraging virtual events. 

Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!

Today's episode focuses on first-hand experiences and key takeaways from the very first “Reach More Readers Workshop.” Becky sits down with four attendees—Brenda Yoho, Stephanie Landsem, Betty Mertens, and Chuck Grovenstein—to discuss the work they do, the book marketing challenges they have struggled with, why authors should attend the workshop, and the most valuable lessons they learned. During the episode, Becky and the guests share:

• Who they are and their work in the world.
• Why they think an author or aspiring author should attend—or consider attending—a “Reach More Readers Workshop.”
• The best values they received from the workshop and what lessons have stuck with them.
• A discount code for listeners to sign up for one of the next “Reach More Readers” workshops.

For our show notes, including action steps, and resources, visit: bit.ly/3oBWqxx 

Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts

In this episode, Becky talks to Caroline J. Sumlin—writer, speaker, and educator with a passion for helping all people reclaim their self-worth and their humanity. Listen as Caroline shares insights into her book's powerful message and the challenges she faced while marketing as a first-time author. The discussion delves into the journey of marketing a book as a marginalized author, the struggles of balancing personal beliefs with marketing expectations, and how important it is for authors to connect authentically with their audience.

During the episode, you’ll learn:  

• About Caroline, her book We’ll All Be Free, and her work in the world. 
• How some of the beliefs Caroline is trying to counteract in her book have negatively impacted her book marketing journey.
• The realities of marketing a book as someone with a marginalized identity. 
• What Caroline’s expectations were going into the launch of her book and how those have shifted since its release. 
• Caroline’s approach to sharing her personal stories and experiences in online spaces to connect with potential readers.
• Which book marketing strategies have been the most effective for Caroline, and which ones weren’t as effective as she hoped. 
• How using the anniversary of her book’s release as a milestone for continued marketing has helped Caroline stay energized and passionate about her work. 
• About Caroline’s struggle of balancing her responsibilities as a full-time homeschooling parent with her career ambitions and book marketing efforts.
• Caroline’s advice for first-time authors who are preparing to market their books.  

Don’t forget to check out our show notes, which include action steps and resources.

Sign up for the weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.

This episode is about demystifying Amazon for authors. Becky is joined by Alexa Bigwarfe—USA Today Bestselling Author and the Founder/CEO of Write|Publish|Sell—who shares her vast knowledge of Amazon, why it’s an important platform for selling books, and how authors can navigate all of its complex features. 

During the episode, Alexa shares:  

• A little bit about herself and her work in the world.
• Her author journey and her books, Sunshine After the Storm and Lose the Cape.
• How many books she has written over the last decade.
• Why it’s important for authors to use Amazon.
• Whether or not achieving number one in your category on Amazon is worth chasing.
• The benefits of promotional opportunities available through Amazon and how authors should use them. 
• The number of Amazon reviews authors should aim for and how to get more of them.
• Why someone closely associated with an author can’t leave an Amazon review for their work.
• If it’s advantageous to self-publish exclusively through Amazon, or if it’s more worthwhile to expand the distribution of a book.
• Some of the challenges authors are facing with Amazon and how to overcome them. 

For our show notes, including action steps and resources, visit: weavinginfluence.com/podcast/episode-109-demystifying-amazon/ 

Click here to download our new, free resource, Spend This First, and check out some of our blog posts about navigating Amazon: “If You Want to Play Amazon’s Games, You Need to Know the Rules,” “Learning the Importance of Amazon Reviews: A Look at Bestsellers,” and “Bestseller Status is (Not Only) About Ego.” 

Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!

Have you always dreamed of seeing your book translated and distributed around the world? In this episode, Becky talks to Margaux Weisman, Director of New Business Development at DropCap Marketplace, a groundbreaking platform designed to help authors expand their books globally through rights licensing. 

Margaux explores how DropCap Marketplace simplifies the international licensing process for authors by connecting them with vetted foreign publishers. She provides an insightful overview of the user-friendly platform and its matchmaking algorithm and outlines the new partnership between DropCap Marketplace and Weaving Influence.

During the episode, you’ll learn:  

• About Margaux and her role at DropCap Marketplace.
• Some of the basics of DropCap Marketplace and how to get started on the platform. 
• Common challenges that authors might face when they are trying to expand their book’s reach to international markets.
• How the matchmaking algorithm on DropCap Marketplace helps to connect authors’ books with the best foreign rights buyers on the platform.
• Some of the success stories of authors who have listed their books on the DropCap Marketplace and accessed foreign rights sales as a result.
• How the pricing of DropCap Marketplace works. 
• What happens for an author when there is a buyer who’s interested in purchasing the rights to their book.
• Margaux’s advice for authors who want to see their books expanded throughout the world. 
• About the partnership between DropCap Marketplace and Weaving Influence, and the benefits of signing up through the co-branded landing page. 
• About the future of DropCap Marketplace in terms of growth and new features for authors. 

Don’t forget to check out our show notes, which include action steps and resources.

Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.

This episode is all about the world of public relations for authors. Becky is joined by PR coach and publicist Lilian Sue. Lilian talks about how impactful mindset is when it comes to PR, some of the most important components of a PR strategy for authors, and how PR supports book promotion and marketing.   

During the episode, Lilian also shares:  

• A little bit about herself and her work in the world. 
• How authors can shift their mindset issues related to publicity and how to make PR more approachable. 
• The crucial components of a PR strategy for authors.
• The value of an author doing their own pitching to media outlets versus outsourcing to a publicist.
• Why PR is such an important piece of the book promotion puzzle. 
• Some inspiration and guidance related to marketing and PR for fiction books. 

Don’t forget to check out our show notes, which include action steps and resources.

Please feel free to message Becky at becky@weavinginfluence.com to share your thoughts!

Today's conversation with Julie Winkle Giulioni, an old friend and client, wraps up the theme that we've been doing all month on growing thought leadership and influence online. During this episode, Julie shares:

• Her journey to building thought leadership online
• The most important lesson she’s learned about growing online influence
• Opportunities she’s gained that she would not have had without her investment in thought leadership
• How long it took until she started to see the results and the fruits of her labor
• What she’s most hoping to achieve as she continues to build thought leadership online

Click here for our show notes.

Please feel free to send a message to Becky to share your thoughts!

In this episode, we are joined with special guest Lynne Golodner, author and owner of Your People LLC, award-winning marketing, PR, & business development company. During the episode, Lynne shares what has worked well for her with marketing her book, how to be strategic, and the importance of knowing your audience.

Click here for our show notes.

Please feel free to send a message to Becky and Christy to share your thoughts!

For this episode, Becky is joined by Dan Blank, who is the author of Be the Gateway: A Practical Guide to Sharing Your Creative Work and Engaging an Audience and founder of WeGrowMedia. Becky and Dan share ways to sustain energy through your book marketing journey, methods for growing your audience, and tips for showing up authentically on social media.

During the episode, you will learn:  

• More about Dan’s work to help writers develop marketing strategies for their books.
• The power of newsletter writing and how it can grow your audience and keep them engaged with your brand and message.
• Ways to utilize Reels to expand your reach and identify your target audience on Instagram.
• The inspiration behind Dan’s book, Be the Gateway: A Practical Guide to Sharing Your Creative Work and Engaging an Audience.
• How to navigate being personable on social media while also maintaining a level of personal privacy. 
• What you can do to overcome barriers that stagnate your growth on social media. 

Be sure to look at our show notes, which include action steps and resources.

Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts! 

If you’re looking to expand your audience, have you thought about doing an ebook promotion? Ebook promotions are discounted, Kindle edition promotions through companies that have large email lists. Listen to this episode to hear why we encourage ebook promotions and how this strategy might land your next book on an Amazon bestseller list.

Please feel free to send a message to Becky and Christy to share your thoughts!

Visit our show notes from this episode for links and additional information.

Today's episode is part of an ongoing series called Author Journeys. This series will focus on interviews Becky conducted for her upcoming book, Reach: Create the Biggest Possible Audience for your Message, Book, or Cause (April 2022). In this episode, we are joined by Jon Gordon—11x Best-selling author of 23 books, speaker, positive leader.  During this episode, Jon shares:

• What has been the most important tactic in gaining reach for his books, ideas, and work
• How he converted people who saw him speak into staying connected through his newsletter
• What he’s learned along the way of publishing multiple books
• Pivotal lessons he’s learned along his author journey
• How valuable an email list is when releasing new books
• Surprises along his journey

For our show notes, including action steps and resources, visit: https://bit.ly/3hH0Y3S

Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!

In this episode, we are joined with our friend and client, Danise DiStasi. Her brand new book, Louie's Little Legs, is launching this week! During the episode, Danise shares her failed crowdfunding experience and how she learned from her past mistakes to make her next crowdfunding experience a success.Click here for our show notes.Please feel free to send a message to Becky and Christy to share your thoughts!

This three-part bonus season of The Book Marketing Action Podcast covers all of Becky Robinson’s Write to Publish 2024 sessions on achieving book marketing success. In this episode, Becky outlines some of the most impactful tactics for effective book marketing, including network mobilization, Amazon review campaigns, public relations, and events. She also brings the episode to a close by sharing a meaningful story about how creating long-term impact is like planting trees and seeing them grow far beyond what you can imagine. 

During the episode, Becky shares:  

• A review of the four Reach commitments and the Reach Framework, which were the focus of part two of this bonus season.
• The more advanced tactics that can be used to market your book, including:
• Network mobilization (determining your VIPs, launch team, and your “in hopes that” group) 
• Amazon review campaigns and Amazon ads
• Public relations, PR success factors, the impact of podcast appearances, and some DIY approaches to obtaining media wins 
• Events, including virtual launch parties and webinars 
• Audience questions to wrap up all that was covered during her three sessions on achieving book marketing success.
• A touching story and inspiration for anyone who wants to create a lasting impact in the world. 

Don’t forget to check out our show notes, which include action steps and resources.

Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.

This episode is special because we’re celebrating 100 podcast episodes and a decade in business! Across 10 years of marketing books, Becky and the Weaving Influence team have taken the lead on more than 160 launches. 

Listen as Becky shares the top 10 lessons of book marketing, curated from the Weaving Influence team and a few friends who shared their ideas on social media:  

• When it comes to sharing the message of your book, say yes to every single opportunity that comes your way.
• Start sooner than you think you need to.
• Give away as many books as you can.
• Your network is your most important secret weapon.
• Have a long-term plan.
• Be willing to outsource some of the work of your book marketing journey. Hire someone who is a professional and trust their expertise.
• Selling books is hard. If it was easy, everyone would be a New York Times bestselling author.
• Own your role in the process.
• The more proactively you build relationships with your audiences, the more successful you will be. 
• Bringing people together on your launch day drives amazing momentum.
• + A few bonus tips!

For our show notes, including action steps and resources, visit: https://weavinginfluence.com/podcast/episode-100-something-special/

Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!

Today's episode is part of an ongoing series called Author Journeys. This series focuses on interviews Becky conducted for her upcoming book, Reach: Create the Biggest Possible Audience for your Message, Book, or Cause (April 2022). In this episode, we are joined by T. Mark Miller—Author and Vice President of High Performance Leadership at Chick-fil-A. During this episode, Mark shares:

• How he measures his goal of reaching leaders with his content
• The difference between reaching people online and in person
• His point of view related to spacing out book launches
• What writing and publishing books over the past decade has taught him about creating reach for his work
• Challenges he’s faced along the way
• What surprised him along his author journey

For our show notes, including action steps and resources, visit: https://bit.ly/3oyeacB

Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!

This episode is about finding creative and innovative ways to work, connect with others, and manage your energy in the new virtual world. Becky is joined by Ali Greene—Co-Founder of Remote Works and Co-Author of Remote Works: Managing for Freedom, Flexibility, and Focus. Becky and Ali discuss the new normal of remote work, navigating human connections virtually, and energy management tools to prevent burnout.

During the episode, you will learn:  

• About Ali and her remote work advocacy.
• The story of how Ali met her Co-Author, Tamara Sanderson in Cape Town, South Africa, and how they came together to write Remote Works: Managing for Freedom, Flexibility, and Focus.
• Creative and innovative new ways to facilitate your virtual events. 
• More information on various platforms that can be used in the digital space.
• New ways to interact and communicate with virtual event participants.
• Ali’s experience navigating the many challenges of being a first-time author. 
• How to fuel your energy through the book marketing process.
• What Ali considers to be the most rewarding aspect of her journey so far.
• Ways to become more effective at book marketing. 

For our show notes, including action steps and resources, visit: weavinginfluence.com/podcast/episode-111-work-innovation-in-new-virtual-world/

Click here to download our new, free resource, Spend This First. 

Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts! 

Today's episode is all about authors and partnerships. According to Cynthia Shannon — Food and Lifestyle Marketing Manager at Chronicle Books — partnerships provide a more organic placement for a book, which creates an authentic feeling for customers. There are a wide range of partnerships in book marketing, and Cynthia guides us through the most important ones, setting authors up for a natural and successful marketing strategy. During this episode, Cynthia shares:

• Her definition of promotional partnerships and how authors can work with people, places, or brands.
• The benefits of partnership strategies, particularly the fact that they allow authors to build awareness without spending a lot on advertising or dealing with the uncertainty of publicity.
• How she approaches book marketing campaigns at Chronicle Books, and the three kinds of consumers she tries to reach.
• The components that are fundamental to a great partnership. 
• The wide variety of partnerships and the distinctions between each one. 
• What she looks for in a great partnership, placing emphasis on the importance of reciprocity. 
• Where she gets her creative inspiration when putting partnerships together.
• The various steps authors can take when creating partnerships, which includes utilizing their network, determining their goals, and sending a pitch.
• The things that authors must be cautious of when pursuing partnerships. 

For our show notes, including action steps, and resources, visit: https://bit.ly/3yX5FLG 

Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!

In this episode, we are joined by special guest Alain Hunkins. During the episode, Alain shares his best advice from being a first-time author, how he prioritized his marketing efforts, as well as how he’s had to pivot his strategies due to COVID-19.

Click here for our show notes.

Please feel free to send a message to Becky and Christy to share your thoughts!

Today's episode is part of an ongoing series called Author Journeys. This series focuses on interviews Becky conducted for her upcoming book, Reach: Create the Biggest Possible Audience for your Message, Book, or Cause (April 2022). In this episode, we are joined by Sabrina Horn—CEO of HORN Strategy and author of Make It, Don't Fake It: Leading with Authenticity for Real Business Success. During this episode, Sabrina shares:

• Why writing a book at this point in her life and career was important
• Insights she’s uncovered along her author journey
• How she has applied strategy to the author process 
• The most important things that she’s going to do before her book goes live
• Challenges she faced so far

For our show notes, including action steps and resources, visit: https://bit.ly/3cuNlBq

Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!

This episode is part of a series where Becky will be taking an in-depth look at the four commitments of her new book, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause. Today Becky is joined by Dorie Clark – a recognized communication coach and Wall Street Journal bestselling author of The Long Game, Entrepreneurial You, Reinventing You, and Stand Out.

During the episode, Dorie and Becky discuss the fourth commitment of Reach: Longevity

Dorie shares about the impact of earning your success, which is a road with no shortcuts or magic wands. She emphasizes that if we want to make an impact with our ideas, then we need to be prepared to do what is necessary to make those things happen – put in the time and energy. During the episode, Dorie also shares:

• About her most recent book, The Long Game.
• Her experience in marketing The Long Game compared to her other three books.
• Real talk about how she made the Wallstreet Journal’s bestsellers list.
• Advice for first-time authors who want to make a bestseller list.
• How authors can build their influence over time using an opt-in email list.
• How to identify people or organizations that would be interested in buying books in bulk.
• Her experience using The Long Game success strategies as an author and business owner.
• How to balance patience and proactiveness when it comes to reaching your goals.
• Why “strategic patience” is key when setting reasonable boundaries of the time it takes to become successful.
• Why authors should partake in “the long game” when marketing their books and building an online presence.

For our show notes, including action steps and resources, visit: https://weavinginfluence.com/podcast/episode-94-longevity-with-dorie-clark/

Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!

Today's episode focuses on why authors must stop trying to do everything when it comes to book marketing. According to Roseanne Cheng, it is far more productive to find one or two things that bring them joy, and to capitalize on those things. This intentionality is what sells books and sustains an author’s success over time, making them “evergreen.” During this episode, Roseanne shares:

• Her own journey as an author and what inspired her to teach other authors about how to get their books out into the world.
• How she met the co-founder of Evergreen Authors, Josie Robinson, and what led them to create their online book marketing school.
• The process of writing her book, The Evergreen Author, and how it expanded the reach of Evergreen Authors. 
• What the term “evergreen author” really means.
• The struggles and barriers that authors face when it comes to finding joy in book marketing, and what it is that drains authors of their joy.
• The importance of finding one or two things that you enjoy as an author and doing those things well in order to create a sustainable, evergreen career. 
• What the 80/20 rule is and how it applies to book marketing. 
• Her advice for independent authors, and why Amazon ads are a crucial part of the book marketing journey.

For our show notes, including action steps, and resources, visit: https://bit.ly/2XBGOA5 

Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!

The conversation continues about The Advancing Phase of your book marketing journey. In this episode, Becky shares a practical formula with additional thoughts on how to keep building interest in your book and momentum for book sales after your launch week is over. Please feel free to send a message to Becky to share your thoughts!

Visit our show notes from this episode for links and additional information.

In this episode, Becky talks to Leah Paulos—Founder of Press Shop PR and Book Publicity School. Listen as Leah shares her advice for navigating book publicity, explains how authors can find their audiences, and outlines strategies for breaking through the noise to get as much media attention for a book as possible. 

During the episode, you’ll learn:  

• About Leah and her work in the world.
• The types of authors Leah supports and works with at Press Shop PR and Book Publicity School.
• Whether or not it’s possible to tell if a book is going to be a big success in the media.
• How authors can navigate a book launch during an election year like 2024.
• What Leah might avoid or seek out when it comes time to decide on a release date for a book that’s being published during an election year.
• Tips for authors to break through the noise of the media when everyone’s attention is scattered. 
• The kind of promotion an author can expect from a publisher.
• The connection between publicity and book sales.
• How PR can help people with more than just selling books.
• How Leah has seen PR shift over the years and what has remained the same. 
• Why authors should be paying attention to other experts and books in their field. 
• An exercise for crafting a good email subject line.

Don’t forget to check out our show notes, which include action steps and resources.

Sign up for the weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.

This episode is about the process of writing a book for your business and how to overcome the inner obstacles you might face along the journey. Becky is joined by Catherine Gregory—Book Coach, Publisher, and Co-Founder of Modern Wisdom Press. Catherine shares her expert guidance for writing a book, and she discusses understanding when it’s the right time to share your message with the world. 

During the episode, Catherine also shares:  

• A little bit about herself, her own author journey, and her business.
• The resistance and fear she faced as a first-time author, and the resistance and fear she sees in other first-time authors.
• What authors should be thinking about as they pursue the goal of writing a book to support their business.
• What causes authors to overthink as they plan their book projects.
• How she helps first-time authors get clear about who their ultimate reader is.
• How an author who is not sure what their business will become can go about writing a book for that business.
• How she gets authors into a space where they will allow their inner wisdom to emerge. 
• Why having a beginner’s mindset can help an author as they start to envision the right book for their business.
• How she evaluates whether or not a book idea from one of her authors is the right book for their business. 
• The difference between fear and intuition when it comes time to share your work with the world. 
• How the book writing process has been transformative for her and the authors she supports. 

Don’t forget to check out our show notes, which include action steps and resources.

Please feel free to message Becky at becky@weavinginfluence.com to share your thoughts!

This episode of the Book Marketing Action Podcast focuses on how authors can embrace the challenges that come with book marketing and grow from the mistakes they make. Colin Hunter – Mentor, Coach, CEO of Potential Squared International Limited, and Author of Be More Wrong – shares his experience creating a cinematic book trailer, the rigor and discipline he needed in order to market his book, and how he has adapted throughout the book marketing journey. He emphasizes that failure is an important part of becoming a better leader. During the episode, Colin also shares:

• About his work at Potential Squared, his global team, and the work that he does with clients. 
• What inspired him to write his latest book, Be More Wrong.
• Why he chose to create a cinematic book trailer.
• An in-depth explanation of the process of creating his book trailer, including the cost, the time it took, and the challenges he faced.
• How far in advance of launch he was creating his book trailer and how soon it was finished.
• Whether or not he would invest as much in a book trailer again.
• What has worked best for him in spreading the message of his book.
• The assumptions he once made about book marketing that he ended up being wrong about.
• What will be different about the second campaign for Be More Wrong, which Colin is re-launching in 2022. 

For our show notes, including action steps, and resources, visit: https://bit.ly/3veIcY5 

Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!

This episode is part of a series where Becky will be taking an in-depth look at the four commitments of her new book, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause. Today Becky is joined by David Dye – Author and President of Let’s Grow Leaders. During the episode, David and Becky discuss the third commitment of Reach: Consistency. David shares about the impact of creating small bites of content–taking a moment at the end of each day to write something down–that will add up over time. He emphasizes the importance of finding someone who needs your content and writing to them consistently. This will help you identify an audience and continue showing up with value. During the episode, David also shares:

• About himself, his books, and his work in the world.
• About his most recent book, Courageous Cultures. 
• Why consistency is so important when it comes to building a business, building thought leadership, and marketing books.
• How he got started with growing an online presence.
• How long he has been blogging and how he has grown his influence from there.
• What year he wrote his first book, as well as the title of it.
• What he has done consistently to keep his first book in online spaces so that it continues to sell.
• What he consistently does to reach people with his books, business, and thought leadership.
• How you can get started with building a platform and having consistent online relationships. 
• What it means to “Find your Jennifer.” 
• How he has been able to sustain his energy for consistency over time.
• Details about his upcoming book.
• Some of the outcomes that he has experienced as a result of being consistent over time. 

For our show notes, including action steps and resources, visit: https://bit.ly/3NArIQb 

Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!

A clever way to help your book gain awareness is by using creative initiatives with your launch

team. In this episode, Becky and Christy share unique approaches clients have used in the past

to help their books stand out in this world of noise.

Please feel free to send a message to Becky and Christy to share your thoughts!

Visit our show notes from this episode for links and additional information.

Today's episode is part of an ongoing series called “Author Journeys”. This series focuses on interviews Becky conducted for her upcoming book, Reach: Create the Biggest Possible Audience for your Message, Book, or Cause (April 2022). In this episode, we are joined by Minal Bopaiah—Author, Equity Strategist, and Founder of Brevity & Wit. During this episode, Minal shares:

• What her experience has been like growing her influence online.
• When building connections on LinkedIn, what worked well for her.
• The challenges she faced on the journey to getting her book contract.
• A challenge for marginalized voices particularly is that, at least in the business space in business books, it seems you almost have to be making six figures in order to be able to get the book deal and afford the extra publicity and marketing around the book. 
• Her perspective on difficulties that people from marginalized communities might face.
• What, if anything, people can do to elevate marginalized voices.

For our show notes, including action steps, and resources, visit: https://bit.ly/3yajk2h

Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!

They say don’t judge a book by its cover, but we all do. Your book title and cover are crucial because it’s the first thing a shopper will see. If you’re a self-published or traditionally published author, this episode will guide you through picking the perfect cover and title for your book.

Please feel free to send a message to Becky to share your thoughts!

Visit our show notes from this episode for links and additional information.

If you're considering publishing a book, this month we are providing information that will help you sort through the various options available to you. On today's episode, we are happy to be joined by Barb Roose, Speaker, Author, and Literary Agent with Books & Such Literary Management. During this episode, Barb shares:

Why someone would need a literary agent

What support a literary agent provides

What an agent is looking for in an author

How you can find a literary agent

How much a literary agent costs

What questions you should ask when vetting literary agents

Click here for our show notes. 

Please feel free to send a message to Becky to share your thoughts!

This episode is about exciting new ways to utilize strategy, creativity, and personal interactions to mobilize your network. Becky is joined by Clint Pulver—Emmy Award-winning keynote speaker, musician, workforce expert, and author of I Love It Here: How Great Leaders Create Organizations Their People Never Want to Leave. Becky and Clint discuss the importance of setting goals, fascinating methods to spread awareness of your book, and recommendations for authors looking for increased exposure.

During the episode, you will learn:  

• About Clint and his journey as a keynote speaker, undercover researcher, and professional drummer.
• How Clint’s research was the inspiration behind his book, I Love It Here: How Great Leaders Create Organizations Their People Never Want to Leave.
• Noteworthy techniques and strategies to get readers excited about your book.
• Potential benefits and drawbacks of using email campaign marketing.
• The power of using individualized communications to mobilize your network.
• How having support from those closest to you helps you along your book journey.
• Ways to find success and opportunities with influencer marketing.
• What you can do at different stages of the book-making process to increase your exposure.
• Pitfalls to avoid as you work to reach your goals and achieve success. 

For our show notes, including action steps and resources, visit: weavinginfluence.com/podcast/episode-112-how-to-mobilize-your-network/

Click here to download our new, free resource, Spend This First. 

Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!

During this episode, Becky is joined by Ben Fox, Founder of Shepherd. Ben discusses how authors can gain increased exposure, the power of newsletter writing, and the importance of personal branding and showing up authentically online.

During the episode, you will discover:  

• Methods authors can use to promote their books.
• Emerging book sites that readers are using to find new books.
• Which book marketing methodologies have proven to be successful for authors.
• How to best manage your online presence across multiple platforms.  
• Tips for using newsletters to grow your email list and keep your audience engaged.
• Why it’s important for authors to show up authentically online and in their personal brands.
• More about Ben’s company, Shepherd, and how he helps authors achieve increased exposure.

Make sure you check out our show notes, which include action steps and resources.

Please feel free to message Becky at becky@weavinginfluence.com to share your thoughts! 

This episode is about the importance of having a long-term view of the value your book can bring to the world. Becky is joined by two former guests, Gena Cox and Kevin Wilde, who have both reached the one-year anniversary of their latest book launches. Gena and Kevin share what they have learned about book marketing and some tactics that have helped them continue gaining momentum for their work post-launch. 

During the episode, Gena and Kevin also share:  

• About themselves and their work in the world. 
• Some of the tactics and approaches they have used post-launch to continue getting their work out to new audiences.
• If they tried any tactics that were not worth it in the end.
• The journey of figuring out their audience for their books and how those audiences have evolved.
• How earned media—podcast appearances, interviews, articles, blog posts, etc.—have propelled momentum for their books post-launch. 
• The standard Gena has set for herself when it comes to marketing her book: Do at least one thing each week to support and promote the book. 
• Some parting wisdom about investing in the long-term value of your book. 

Don’t forget to check out our show notes, which include action steps and resources.

Please feel free to message Becky at becky@weavinginfluence.com to share your thoughts!

This three-part bonus season of The Book Marketing Action Podcast covers all of Becky Robinson’s Write to Publish 2024 sessions on achieving book marketing success. In this episode, Becky demystifies the book marketing process by grouping it into four distinct phases: building, working, launching, and advancing. By providing detailed guidance around each phase, Becky sparks new ideas for authors as they work to build a substantial audience, effectively manage the pre-launch period for their books, and maintain momentum post-launch. 

During the episode, you’ll learn about:  

• The Building Phase (more than six months before launch).
• The Working Phase (less than six months before launch).
• The Launching Phase (the month of launch).
• The Advancing Phase (the month after launch and beyond).
• Becky’s favorite book marketing reframes. 

Don’t forget to check out our show notes, which include action steps and resources.

Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.

During this episode, Becky is joined by leadership consultant, philanthropic strategist, and author of One Bold Move a Day: Meaningful Actions Women Can Take to Fulfill Their Leadership and Career Potential, Shanna Hocking. Becky and Shanna discuss the challenges of the book marketing journey, knowing when to re-strategize your book plan, and why you should make one bold move a day. 

During the episode, you will discover:  

• The expectations versus the reality of book marketing.
• Why it’s important to invest in yourself and your book launch.
• Ways to overcome book marketing challenges. 
• How to know when it’s time to re-strategize your book marketing plan. 
• Tips for aspiring authors looking to market their books.
• How to take bold actions towards your goals. 
• Surprises and rewards of the author's journey.

Make sure you check out our show notes, which include action steps and resources.

Please feel free to message Becky at becky@weavinginfluence.com to share your thoughts!

We are thrilled to be joined by our friend and Becky’s high school classmate, Barb Roose! In this episode, Barb shares her best book marketing secrets and tools, as well as ideas for promoting your book during the upcoming holiday season.

Click here for our show notes.

Please feel free to send a message to Becky and Christy to share your thoughts!

During this episode, Becky is joined by virtual event design consultant and executive Zoom producer, Robbie Samuels. Robbie gives insight into methods authors can use to establish effective launch teams, the importance of garnering authentic book reviews, and the best ways to maximize network connections.

During the episode, you will discover:  

• How and why having a launch team is necessary to build awareness around a book launch.
• Advice on how to get supporters to leave a review on Amazon or Goodreads.
• Various book formats that can be used to distribute your book to your launch teams.
• The difference between verified and unverified book purchases. 
• Ways to maximize your network connections. 
• The importance of using a landing page to funnel all of your support to one place.
• More about Robbie’s books, Break Out of Boredom, Small List Big Results, and Croissants vs. Bagels. 

Make sure you check out our show notes, which include action steps and resources.

Please feel free to message Becky at becky@weavinginfluence.com to share your thoughts!

In the final part of this two-part series, Becky is again interviewed by Franchesca Conner—a PR specialist at Weaving Influence. They take a deep dive into the nuances of marketing print-on-demand (POD) books, highlighting benefits, challenges, and strategies surrounding pre-order campaigns. 

With the rise of self-publishing and hybrid-publishing models, many authors face unique hurdles in timing and planning their book launches. Becky emphasizes the importance of pre-orders in establishing a book’s credibility, building anticipation for launch, securing retailer links, and facilitating planned marketing efforts. Becky also reveals some of the key reasons why an author of a POD book might choose not to make it available for pre-order, focusing primarily on first-week book sales and post-launch marketing efforts. 

During the episode, you’ll learn:  

• What is different about marketing POD books. 
• About IngramSpark—a book distribution platform where authors can set up their POD books for pre-order.
• How setting up a POD book for pre-order can benefit book awareness, sales, and marketing initiatives. 
• Why an author would want to focus more on the first week of sales for a POD book vs. pre-orders. 
• Whether or not it’s a good idea for an author with no pre-order period for their book to switch up their categories on Amazon. 
• How hybrid publishers typically approach pre-order campaigns for POD books and the limitations authors might face in that scenario. 

Don’t forget to check out our show notes, which include action steps and resources.

Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.

When we ask clients who their book was written for, many times we get the same answer: everyone.  We’re here to tell you your book is not for everyone, but there are some interested audiences who will LOVE your book—you just have to connect with them! In this episode, Becky and Christy share how to identify your target audience.

Click here for our show notes. 

Please feel free to send a message to Becky and Christy to share your thoughts!

This episode is about Porchlight Book Company and their 2023 Business Book Awards! Becky is joined by Sally Haldorson, Managing Director at Porchlight Books. During the episode, Sally talks about the mission of Porchlight Books, what it’s like for an author to work with a bulk retailer, and a shift in the selection process of this year’s book awards. 

During the episode, Sally also shares:  

• About herself, her work in the world, and the work of Porchlight Books. 
• What it means to be a “bulk book retailer.” 
• More details about the Porchlight Business Book Awards and the changes happening this year. 
• When the 2023 Book Awards will be announced, what the submission process is like, and some of the eligibility rules.
• Some of the benefits of working with Porchlight Books.
• Advice for authors interested in working with Porchlight Books or other bulk retailers.
• How Porchlight Books is helping authors who want to sell books to organizations with a dispersed workforce.
• What authors need to know about partnering with Porchlight Books as they work toward becoming a bestseller. 
• How soon an author should talk to Porchlight Books in advance of their book launch if they’re hoping to land on a bestseller list. 

Don’t forget to check out our show notes, which include action steps and resources.

Please feel free to message Becky at becky@weavinginfluence.com to share your thoughts!

During this episode, Becky is joined by speaker, author, and member engagement strategist Amanda Lea Kaiser. Amanda talks about her new book, Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community.  Amanda and Becky also discuss ways that authors can create experiences around their book and transform their networks into thriving communities.

During the episode, you will learn:  

• More about Amanda’s work as an engagement strategist for various online communities.
• The engagement equation marketing methodology and how you can use it to spread awareness about your book.
• Ways to create experiences and memorable moments around your book.
• Differences between network mobilization and community building.
• Tips for building an online community for mutual sharing and collaboration.
• What Amanda learned after writing her first book, Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community.
• How to transform your online network into a flourishing online community.

For our show notes, including action steps and resources, visit: 

https://weavinginfluence.com/podcast/episode-114-how-to-build-a-thriving-online-community/

Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts! 

In this episode, Becky talks to Mary O’Donohue—Media Coach for Women Nonfiction Authors, a #1 Bestselling Parenting Author, and a former Post Producer for The Oprah Winfrey Show. Listen as Mary shares valuable insights from her extensive career in television and her expertise in media coaching for authors. She emphasizes how important it is for authors to understand the media landscape and showcase the value they have to offer the audiences of major media outlets. Through real-life stories and practical advice, Mary provides guidance on how to overcome fear and anxiety when trying to get your message in front of the media.

During the episode, you’ll learn:  

• About Mary, the work she has done throughout her career, and her book, When You Say 'Thank You,' Mean It.
• How Mary’s career in television contributed to the work she is doing now as a media coach for authors.
• How Mary helps set authors’ expectations about the reality of what it takes to get on a major broadcast media show. 
• What makes a guest “bookable.”
• Advice for women nonfiction authors who want to get their message or book in front of the media to grow their impact. 
• Why podcasts are such a crucial part of marketing and book promotion today.
• Tips for how authors can tackle the fear and anxiety they may experience as they approach the world of media. 

Don’t forget to check out our show notes, which include action steps and resources.

Sign up for the weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.

When you feel let down or notice that your momentum is slowing, what can you do? On today’s episode, I share about my experience this week, sustaining energy for your book marketing over the long-term, and ideas for authors to use to create momentum after the spike of launch day.

This episode of the Book Marketing Action Podcast focuses on the benefits of showing up as your authentic self when marketing your book. Laura Gassner Otting – Executive Coach, Speaker, and Author of Limitless – reveals how her book became a bestseller and the strategies she used to achieve that success. She emphasizes the importance of being yourself, writing about what you know, and asking people for help throughout each step of your author journey. During the episode, Laura also shares:

• About herself and her work in the world.
• Her tactics for getting her book on the bestseller list.
• The benefits of asking for help and how to do it authentically.
• The strategy she used when asking for help supporting her book launch.
• The story of the new book she has been working on, titled Wonderhell.
• Whether she worked with a Big House publisher or a hybrid publisher.
• The benefits and limitations of choosing a Big House publisher or choosing a hybrid publisher.
• Why she believes that having a deeper connection with your publisher leads to greater success for your book.
• The benefits of being your authentic self when marketing and launching your book.
• The importance of writing about what you know and what you have experienced in your own life.

For our show notes, including action steps, and resources, visit: https://weavinginfluence.com/podcast/episode-78-showing-up-as-your-authentic-self/

Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!

We are happy to reconnect with David Greer, an old friend, and client in the early years of our business. During this episode, David shares his passion for holiday letters, and the process of how he’s incorporated book marketing into each letter he sends.

Click here for our show notes.

Please feel free to send a message to Becky and Christy to share your thoughts!

In the month of April, we are focusing on the topic of podcasting. In this episode, we are joined by a longtime friend and client, Eileen McDargh—award-winning motivational speaker, executive coach, and author of Burnout to Breakthrough: Building Resilience to Refuel, Recharge, and Reclaim What Matters. During this episode, Eileen shares:

• What she enjoyed most about the podcast tour she did
• How she knows when a podcast is a match 
• What benefits she expected to achieve by participating in podcasts as it relates to marketing her book
• The advice she would give authors who want to become a guest on a podcast
• How she sustains her energy around her book in the world
• If she has ever experienced burnout as an author

For our show notes, including action steps and resources, visit: https://bit.ly/3sREdMt

Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!

This episode of the Book Marketing Action Podcast focuses on how authors can market and sell their books with love. Jason Marc Campbell – Podcast Host and Author of Selling With Love – shares the five approaches to selling with love and explains how important it is for authors to really believe in the value that’s contained within their book, in addition to thinking about how it will impact the lives of readers. He emphasizes that the process of selling is not about manipulation, it’s about empathy. During the episode, Jason also shares:

• About himself and his work in the world.
• How he is infusing his own book marketing with the idea of selling with love.
• Some of the strategies from Selling With Love that he is using to promote book sales.
• The five approaches to selling with love that he writes about in his book.
• How he is dealing with the vulnerability that comes with launching his book.
• The first, and most important, strategy of selling with love: loving the impact.

For our show notes, including action steps, and resources, visit: https://bit.ly/3B3nCLp

Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!

All month long, we will be focused on helping you get ready to market your books during the upcoming holiday season. In this episode, we are joined with special guest, Susan Friedmann. Susan shares the importance of niche marketing and strategies for using the holidays to market your book to your niche audience.

Click here for our show notes.

Please feel free to send a message to Becky and Christy to share your thoughts!

This episode is a culmination of some of the best moments from Season 3, featuring several of the guests who made it so impactful. 

For our show notes, visit: https://weavinginfluence.com/podcast/episode-105-best-of-season-3 

Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!

This episode is the second part in a mini-series where Katherine Golub–Career, Leadership, and Executive Coach for Nonprofit Leaders and People Committed to Social Justice–interviews Becky about the book launch process. Katherine, who is working on her first book, continues asking Becky all of her most pressing questions about developing a book marketing plan, generating a launch team, starting a podcast, and more so that she can reach the biggest possible audience with her message. During the episode, Becky and Katherine share:

• How many books an author should realistically expect to sell in the first year of launch.
• Why an author should focus more on showing up for people in any way they can, as opposed to only booking speaking events. 
• How many people an author should plan to have on their launch team and how personal outreach can increase reviews.
• What resources an author can utilize to make the process of starting a podcast easier.

For our show notes, including action steps and resources, visit: https://weavinginfluence.com/podcast/episode-95-book-launch-process-part-ii/

Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!

In this episode of The Book Marketing Action Podcast, Becky shares about her experience recording the audiobook for Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause. Then, Whitney Johnson – CEO of Disruption Advisors, Expert at Smart Growth Leadership, and Award-Winning Author – reads the foreword she wrote for the book. During the episode, Becky and Whitney also share:

• About the journey of recording an audiobook, how much time must be invested in it, and the joy authors can find in revisiting their work.
• How they have been involved in each other’s lives, as well as how they have inspired each other over the years.  
• The foreword Whitney wrote for Reach.
• Various exciting upcoming opportunities to learn and grow with Becky.

For our show notes, including action steps and resources, visit: https://bit.ly/3IzdEn6 

Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!

Why Are Amazon Reviews Important?

When you’re shopping on Amazon, what is the first thing you look at before buying a product/book? Reviews. Amazon reviews provide social proof, credibility, and show that your book is worth reading. This episode will walk you through the steps of creating a successful Amazon review strategy.

Please feel free to send a message to Becky to share your thoughts!

Visit our show notes from this episode for links and additional information.

In this episode of The Book Marketing Action Podcast, Becky is joined by Tanmay Vora – Founder of QAspire, a company that combines leadership and capability development with visual thinking. Tanmay shares about his journey to build online influence and make a difference through his ideas, as well as how he has incorporated the four commitments of Becky’s book, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause, into that journey. During the episode, Tanmay also shares:

• About himself and his work in the world.
• How he began building his online influence.
• The strategies and approaches he took when building relationships and an audience online.
• What consistency means to him and how frequently he creates and shares content.
• The various ways in which he has practiced and received generosity.
• How longevity has made an impact on his success.
• His advice for people who are just beginning the journey to creating reach. 

For our show notes, including action steps and resources, visit: https://bit.ly/3wUqZnR 

Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!

It’s time: your book is finally launching! This is a momentous occasion! In this episode, Becky covers key factors you want to consider, and specific actions you can take, to capitalize the most on your launch day and the weeks thereafter… from Amazon reviews to early momentum, to asking for help. Becky gives you a breakdown of action items you won’t want to miss. This episode also serves as a companion to a previous episode on launch teams, so be sure to check that out as well.

Don’t forget to share with Becky which of the launch ideas she suggests that you are implementing!

(link to episode on launch teams)

becky@weavinginfluence.com

Visit our show notes from this episode for links and additional information.

This episode of the Book Marketing Action Podcast focuses on how authors can authentically live their message and follow the values outlined in their book. Pam Slim – Author, Speaker, and Small Business Strategist – shares her unconventional approach to marketing her book, The Widest Net, and how she has used the book to guide her own life and her work. Pam emphasizes how important it is for authors to let the message of their book guide their marketing plan and the positive results that come from truly putting values into practice. During the episode, Pam also shares:

• Where she is located, the work she does with her clients, and the meaning behind her latest book, The Widest Net.
• The story of her famous couch. 
• What her book, The Widest Net, is about, her inspiration for writing it, and why it matters to her.
• The unconventional approach she took for her latest book tour.
• Why it’s okay for authors to take time to discover the value they have to offer.
• What was different about the launch of The Widest Net compared to her past book launches.
• What part of her marketing campaign worked best for her.
• The size of her launch group for The Widest Net.
• Some of the things she tried during her book launch that didn’t work as well as she hoped.
• What her future looks like as it relates to marketing The Widest Net.
• Some of the most valuable lessons that she has learned about book marketing throughout her career. 

For our show notes, including action steps, and resources, visit: bit.ly/3KcPuk8 

Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!

Because today's Earth Day, and because World Penguin Day is coming up on April 25, we wanted to release this very special episode to give you a glimpse into Charles Bergman and Susan Mann’s author journey, and to make you aware of this important cause of conserving penguins in their natural habitats. Charles and his wife, Susan Mann, took an amazing journey all around the world—to see every species of penguin and photograph them—and then wrote this incredible book, Every Penguin in the World: A Quest to See Them All.

We want to let you know that this is the first of several podcasts that we’re recording as Becky preps to publish her book Reach: Create the Biggest Possible Audience for your Message, Book, or Cause, coming in April 2022. Becky’s been interviewing different authors and thought leaders as she writes the book. This interview that you're about to listen to is a little bit different, but it does still focus on ideas and tricks that you can apply in marketing your own book. 

Click here for our show notes.

Please feel free to send a message to Becky to share your thoughts!

Today's episode is part of an ongoing series called Author Journeys. This series focuses on interviews Becky conducted for her upcoming book, Reach: Create the Biggest Possible Audience for your Message, Book, or Cause (April 2022). In this episode, we are joined by Karin Hurt—CEO, Speaker, and Award-winning author. During this episode, Karin shares:

• About her work in the world and her four books
• The beginning of her author journey and how and when she decided to begin growing influence and connections online
• For people who are in the beginning of trying to grow a following, create reach, or create a platform, when that all started to come together for her
• Surprising insights she’s gained along her journey
• In addition to the principle of consistency, other principles that she found to be critically important to her in growing online influence and a business 
• Advice for people who might be struggling to create an online presence

For our show notes, including action steps, and resources, visit: https://bit.ly/3AiNEt3

Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!

Today's episode is part of an ongoing series called Author Journeys. This series focuses on interviews Becky conducted for her upcoming book, Reach: Create the Biggest Possible Audience for your Message, Book, or Cause (April 2022). In this episode, we are joined by Dr. Beverly Kaye—Author, Speaker, and Thought Leader. During this episode, Bev shares:

• The different experiences that she’s had in building reach for her work, both before she had online tools, and now after.
• What her marketing team did as she started to build reach for her training company in the 90s.
• About her entry into using online approaches to reach her audience.
• Ways that she’s continuing to invest in her thought leadership brands.
• The principles she followed that helped her become successful and have impact with her ideas.

For our show notes, including action steps, and resources, visit: https://bit.ly/3koUSGy

Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!

In the month of April, we are focusing on the topic of podcasting. In this episode we are joined by Case Lane, a writer, podcaster, and entrepreneur. During this episode, Case shares:

• The value in being a podcast guest 
• What she means when she says “guest star”
• Best practices when pitching a podcast host
• A DIY podcast approach to discovering and pitching podcasts
• How you can drive traffic to get the most value out of being a guest 

Click here for our show notes.

Please feel free to send a message to Becky to share your thoughts!

In this episode, Becky talks to Hesha Abrams—master mediator, keynote speaker, and author of Holding the Calm: The Secret to Resolving Conflict and Defusing Tension. Listen as Hesha talks about her author journey, the impact of her book marketing efforts, and how she has adapted over the years since her book launch to reach new audiences, define new goals, and find lasting success. 

During the episode, you’ll learn:  

• About Hesha, her work in the world, and what inspired her to write her book. 
• What Hesha was hoping to achieve when she wrote Holding the Calm.
• How completing the book and bringing it to life helped Hesha reach her goals.
• The impact Holding the Calm had on Hesha’s credibility and the perception of her expertise. 
• What Hesha did to market her book and which parts were worthwhile in getting her message out to more readers.
• Some of the surprises Hesha encountered on her journey as an author. 
• How Hesha’s book continues to serve her and the audiences she wants to reach more than two years after launch. 
• One of Hesha’s tips for resolving conflict from Holding the Calm. 

Don’t forget to check out our show notes, which include action steps and resources.

Sign up for the weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.

On today’s episode, I’m sharing all the activities and emotions of launch, including the value/purpose of a wire press release, the purpose of a virtual launch event, and what else to expect on your launch day when you’re promoting a book. One of the most important things an author can do on launch day is to ask people to buy their book. As an action step today, I encourage you to find another author’s work to amplify and to join a launch team to experience a launch in advance of your own.

How do you measure the success of your book launch campaign? In this episode, I share some typical metrics and introduce a few metrics you may not have considered. Some typical metrics are: book sales, Amazon reviews, media placements, and social media sharing. But I ask you to consider the metrics of interaction, inspiration, and joy.

In this episode, Becky talks to Jesse J. Anderson—Author, Speaker, Creator, and ADHD Advocate. Listen as Jesse talks about his personal journey of being diagnosed with ADHD, the impact of finding his niche and building an online community around it, and how nurturing that community led to book marketing success, selling 10,000 copies of his debut book in the first three months.  

During the episode, you’ll learn:  

• About Jesse, his work in the world, his journey with ADHD, and the motivation behind writing his book, Extra Focus. 
• Secrets behind the rapid growth of Jesse’s online presence and community. 
• How Jesse chose to show up with valuable content that made complex knowledge about ADHD more accessible.
• How Jesse prioritizes his energy and attention, especially while creating content and juggling a full-time job.
• The strategies Jesse has used to grow his newsletter and how important it has been in driving book sales. 
• The value of committed audience members resharing and amplifying your content, including other top voices in your industry. 
• Which social media channels Jesse has chosen to focus on, how those have shifted over the years, and how he chooses to show up on those channels.
• When Jesse decided to write his book and what his thought process was like. 
• The success Jesse has experienced since Extra Focus came out in September 2023 and what contributed to that success.
• Some of the bonuses Jesse has offered with his book in order to boost sales. 
• More of the book marketing initiatives that have contributed to the ongoing success of Jesse’s book. 

Don’t forget to check out our show notes, which include action steps and resources.

Sign up for the weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation. 

You might be asking yourself how you can maintain book sales during a crisis. With the state the world is in, should you still be actively selling? How do you engage with your audience? These are all valid questions to have; and while a crisis does bring up a new set of challenges, we have good news for you. Listen to hear practical, creative ideas on how to increase your book sales and maintain an engaged audience within your local and digital communities.

Please feel free to send a message to Becky (becky@weavinginfluence.com) to share your thoughts!

Visit our show notes from this episode for links and additional information.

This episode focuses on how fiction authors can identify their niche and use it to expand their reach. Becky is joined by Jody Sperling–Author and Host of The Reluctant Book Marketer Podcast–who shares his best advice for identifying your target audience, engaging with other fiction authors in your genre, growing a following, and building collaborative relationships with those followers. 

During the episode, Jody shares:

• About himself and his work in the world.
• What’s different for a fiction writer when it comes to marketing their work.
• Similarities between fiction writing and real estate investing.
• How authors can apply lessons from real estate investing when trying to identify and solidify their niche.
• His strategy for finding people who are writing in the same genre.
• How questions can be a powerful way to build collaborative relationships with other authors and their audiences.
• The questions that he asks authors that compel them to form a deeper relationship with him.
• How much time he spends on Twitter trying to find authors to collaborate with and identifying audiences for his work.
• What a fiction author can do to identify and articulate the people who are in their niche.
• Guidance for anyone who doesn’t know what their genre is.
• Why he doesn’t use hashtags to find people in this niche.
• His advice for utilizing TikTok to identify new audiences and authors, and how much time he invests in TikTok.
• Final thoughts about the idea of collaborating with other authors to identify more readers in your niche.
• Some other ways he is targeting his efforts to attract the right authors and audiences. 

For our show notes, including action steps and resources, visit: https://weavinginfluence.com/podcast/episode-97-finding-your-niche-as-a-fiction-author/

Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!

This is a difficult situation. We have to acknowledge that. You may be rightly wondering how you can promote a book during a global crisis. How can one show up on social media during a time like this? You still can, but there are some important things to consider. That is why we recommend, if you choose to still show up, that you add value.

We go over very important questions to consider before you do this, how often you should post, whether or not you should scale back, and what kind of content is best to share at this time. We wish you the best!

Please still feel free to send a message to Becky to share your thoughts, at becky@weavinginfluence.com.

Visit our show notes from this episode for links and additional information.

Today's episode focuses on a new author’s perspective of the book marketing process. According to Wendy Ryan — Author of Learn Lead Lift and CEO of Kadabra — it is a process that extends far beyond the book launch. She shares her experience as a new author and the lessons she learned while crafting and marketing her book, as well as how important it is for authors to be patient with themselves throughout each step of the journey. During the episode, Wendy shares:

• Her journey, her work in the world, and how she came to write her book, Learn Lead Lift.
• What she has noticed about the book marketing process as a first-time author.
• How she has been marketing her book since its publication, and what she envisions as she considers her future.
• The marketing strategies that have been most impactful for her in terms of driving the results she’s most interested in.
• The details of her virtual launch party and what made it a success.
• The strategies that have worked best for her in expanding her audience.
• Some of the challenges she has experienced as a new author that she didn’t expect.
• Some of the things she wishes she had known before she began her journey as an author. 
• Why patience and impatience lists are so helpful, and what kind of items might be found on each list.
• Some final thoughts about book marketing and the most important lessons she has learned throughout the process. 

For our show notes, including action steps, and resources, visit: bit.ly/3ljFP0Rbit.ly/3ljFP0R

Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!

The first episode of Season 3 focuses on what authors can do to utilize cross-promotion and reach a larger audience for their work. Stephanie Landsem and Rachel McMillan – two fiction authors with years of experience in the publishing industry – define cross-promotion and its benefits, outline the different forms of cross-promotion, provide examples of how they have used it for their own work, and describe the ways it can increase an author’s online presence. Both Stephanie and Rachel emphasize the importance of building a community of support, rather than competition, with other authors. During the episode, Stephanie and Rachel also share:

• About themselves and their work in the world.
• The definition of cross-promotion and its benefits. 
• Why there is no competition amongst authors, unlike many industries.
• What cross-promotion looks like in its simplest and most complex forms. 
• Examples of how they have invested in cross-promotion with other authors.
• The online growth an author might see when they cross-promote with other authors.
• The benefits and limitations of more formalized opportunities for cross-promotion.
• Potential downsides to promoting the work of other authors.
• How an author can tell when their cross-promotion efforts are working. 

For our show notes, including action steps, and resources, visit: bit.ly/3EAnumz

Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!

In part one of this two-part series, host Becky Robinson is interviewed by Franchesca Conner—a PR specialist at Weaving Influence. They explore the vital topic of pre-order campaigns for traditionally published authors, discussing when and how authors should start engaging their audience, the significance of one-to-one outreach efforts, and strategies for creating pre-order incentives. 

Stay tuned for part two of this series, which will focus on pre-order campaigns for self-published and hybrid-published authors!

During the episode, you’ll learn:  

• About Franchesca and her role at Weaving Influence.
• Some of the key differences between pre-order campaigns for traditionally published authors and pre-order campaigns for self-published authors. 
• The recommended timeframe for setting up pre-orders for traditionally published authors. 
• Why it’s important for authors to drive sales for their book in order to honor the investment of their traditional publisher. 
• Which platforms are typically favored for setting up print books for pre-order and what challenges authors might encounter when using those platforms. 
• If a publisher will usually recommend retailers for an author.
• How authors can enhance their pre-order campaigns through one-to-one outreach efforts.
• Some of the key strategies for authors to promote pre-orders of their books. 
• Ways that authors can create pre-order incentives and if some strategies are more successful than others. 

Don’t forget to check out our show notes, which include action steps and resources.

Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.

This episode is part of a series where Becky will be taking an in-depth look at the four commitments of her new book, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause. Today Becky is joined by Susan Friedmann – Author, Marketing Mentor, Podcast Host, and Founder of Aviva Publishing. During the episode, Susan and Becky discuss the first commitment of Reach: value. Susan shares how she helps authors identify their niche market and how they can bring value to their target audience. Make sure to listen to the end of the episode for a special surprise! During the episode, Susan also shares:

• About herself, her work in the world, and how much she enjoyed Becky’s new book, Reach.
• Her definition of value as it relates to identifying a niche market. 
• How often she works with authors who lack clarity about their core topics, the value they hope to bring, and the target audiences they hope to reach.
• Why having a niche is so important.
• How identifying your niche will bring you clarity about the publications or the places you need to show up in.
• The challenges authors face when they don’t have clarity about the value they want to bring.
• How an author or thought leader can determine whether or not their work is valuable.
• The criteria for how she evaluates manuscripts and the value they offer.

For our show notes, including action steps and resources, visit: https://bit.ly/3s0dGPr 

Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!

We are so happy to be recording another episode with the amazing Liz Charlotte Grant—Author and contributing editor at The Curator Magazine. She's back by popular demand because her episode that we recorded about how to grow a following on Instagram is among our most listened to podcasts. In this episode, we are thrilled to talk with Liz about branding for authors. During the episode, Liz shares:

• Her definition of author branding. 
• Why it is so important for an author to understand branding.
• What she’s seeking to share through her author brand.
• Authors who she believes have memorable brands.
• Her advice for someone who’s just starting out with building an author brand.
• Ways you can drill down and be even more effective in sharing your brand, for an author who may be a little farther along on their branding journey.
• There’s no wrong way to create your brand.

For our show notes, including action steps, and resources, visit: https://bit.ly/3l3fEfh

Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!

In the month of April, we are focusing on the topic of podcasting. In this episode, we are joined by a longtime friend and client Bonnie Marcus—executive coach, author, speaker, and podcast host. During this episode, Bonnie shares:

• When and why she started her podcast
• How she is using her podcast as a vehicle to promote her books
• Challenges she has faced with her podcast
• Recommendations for someone considering starting their own podcast

Click here for our show notes.

Please feel free to send a message to Becky to share your thoughts!

Don’t Freak Out About Endorsements

While endorsements are important, they are not the most important element of your book. If you’re stressed about finding the perfect endorsements, this episode will give you practical action steps to finding the right endorsements for your book that you will be proud of.

Please feel free to send a message to Becky to share your thoughts!

Visit our show notes from this episode for links and additional information.

This episode is part of a mini-series where Katherine Golub–Career, Leadership, and Executive Coach for Nonprofit Leaders and People Committed to Social Justice–interviews Becky about the book launch process. Katherine, who is working on her first book, asks Becky all of her most pressing questions about the time, effort, resources, and connections needed to successfully launch a book and reach the biggest possible audience. During the episode, Becky and Katherine share:

• About themselves and how they met.
• Some of the necessary steps that can be taken in order to cultivate an effective launch team.
• How an author can find small, but impactful ways to create new content related to their book.  
• How an author can cultivate and maintain relationships with people on their launch team.
• Who an author should reach out to for book endorsements and how many endorsements are needed.
• About the “working phase” of the book launch process. 
• Advice for how an author can create exclusive offers, events, or connections to something they care about that their launch team can engage with. 
• Tips for keeping connections engaged in a book launch and making it meaningful for each individual.
• Thoughts about launch events and how to connect with people virtually.

For our show notes, including action steps and resources, visit: https://weavinginfluence.com/podcast/episode-93-the-book-launch-process/ 

Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!

In this episode, Becky talks to Becky Antkowiak—Writer, Editor, Founder/Chief Encouragement Officer of the 540 Writers Community, and Serial Extrovert. Listen as Becky explores the value of writers being in community with each other and the benefits of attending writers conferences. She shares her experiences attending conferences and the importance of camaraderie, learning the culture of publishing, making connections, receiving coaching, finding a cohort, and continuing to write.    

During the episode, you’ll also learn:  

• About Becky and her work in the world. 
• The benefits for writers who choose to connect in person or online at writers events. 
• Some of the ways that authors can learn from each other to help reach their goals.
• Recommendations for how an author can find a writers group or conference to attend. 
• About Becky’s writers group, why she started it, and what she was hoping to achieve. 
• Some of the secrets behind growing and sustaining a community of authors. 
• The 6 Cs of writers conferences. 

Don’t forget to check out our show notes, which include action steps and resources.

Sign up for the weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.

In the month of March, we are focusing on the topic of social media. In this episode we are joined by Jennifer Brown, award-winning entrepreneur, speaker, diversity and inclusion consultant, and author. During this episode, Jennifer shares:

• How social media has impacted Jennifer’s work
• How you can learn from others using social media
• How Jennifer’s perspective and practices related to social media have changed
• The most important way to show up online

Click here for our show notes. 

Please feel free to send a message to Becky to share your thoughts!

In this bonus episode, I interview bestselling author Laura Vanderkam about her approaches to marketing and her new book, Tranquility by Tuesday. Find out more about Laura's work at lauravanderkam.com. Email me becky@weavinginfluence.com to tell me what actions you're taking as a result of this special episode. 

What happens after the launch of your book? When all of the excitement comes to an end, this can be a confusing time for authors. How do you keep building the momentum for your book after launch week? Even if you think everyone has heard about your book, chances are they probably haven’t. If you want to keep your book in the conversation, Becky shares the key steps to take in the advancing phase.

Please feel free to send a message to Becky to share your thoughts!

Visit our show notes from this episode for links and additional information.

We are in the month of February, which is the month of all topics related to authors and publishing choices. In this episode, we are joined by our friend and client, Michael Dowling, award-winning ghostwriter, author, and editor. During this episode, Michael shares:

• What motivates someone to hire a ghostwriter
• How the process of ghostwriting works
• How his clients publish their books
• How much the entire process costs
• Advice & cautions for people who are considering the journey of becoming a published author

Click here for our show notes. 

Please feel free to send a message to Becky to share your thoughts!

In the month of March, we are focusing on the topic of social media. In this episode, we are joined by Maggie Smith, author of Good Bones, The Well Speaks of Its Own Poison, Lamp of the Body, and the national bestseller Keep Moving: Notes on Loss, Creativity, and Change. During this episode, Maggie shares:

• The story of why she wrote her national bestseller Keep Moving 
• How her social following grew because of her books
• Why she isn’t disappointed for not making the New York Times bestseller list
• The challenges she’s faced
• The biggest value for her as an author in using social media to promote her work

Click here for our show notes and to enter a giveaway for a chance to win a copy of Maggie’s book. 

Please feel free to send a message to Becky to share your thoughts!

In this episode, we are joined by Neal Maillet—Editorial Director at Berrett-Koehler Publishers, Inc. During this episode, Neal shares:

• How he balances the author books he’s currently working on and the proposals in his email
• The reality of the amount of traffic there is for traditional publishing
• What editors are looking for in each proposal
• How he evaluated Becky’s book proposal 
• The role of an editor, where he gives his attention along the journey
• The role the publisher has in proofreading
• What an author should expect from an editor
• The most important thing an author can do who’s aspiring to have a traditional publisher

For our show notes, including action steps and resources, visit: https://bit.ly/3obGTne

Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!

This three-part bonus season of The Book Marketing Action Podcast covers all of Becky Robinson’s Write to Publish 2024 sessions on achieving book marketing success. In this episode, Becky outlines the four Reach Commitments that are necessary for expanding your audience and creating a lasting impact: value, consistency, longevity, and generosity. She also dives into the fundamentals of how to get started on the journey to creating reach.  

During the episode, you’ll learn about:  

• Becky’s definition of reach
• The four Reach Commitments: 
• Value
• Consistency
• Longevity
• Generosity 
• The Reach Framework:
• Start with a website
• Get people to sign up for your email list from your website or a lead magnet
• Create content of value in a variety of formats (content marketing)
• Share that content to grow your presence on social media 
• How to grow an email list, repurpose content, and more 
• The power of bringing online connections offline 

Don’t forget to check out our show notes, which include action steps and resources.

Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.

Today's episode focuses on how to measure and maintain the success of your book after it has launched. According to Arthur Woods, social entrepreneur and co-author of Hiring for Diversity, building a great team, great partnerships, and a great community around your book is a crucial part of the marketing journey. He shares his experience writing Hiring for Diversity on a tight schedule, the unique approach he and his co-author took to writing it, and how he has continued to share the book with the world. During the episode, Arthur also shares:

• A little bit about himself, his work, and his book, Hiring for Diversity.
• Some of the psychological barriers that people face as they move toward a book project.
• The strategy he and his co-author used when writing Hiring for Diversity, called the waterfall approach.
• What he enjoyed about having an external deadline while writing his book.
• How he planned his launch and what his approach to the launch strategy was. 
• How he continues to measure the success of his launch, and how he is continuing to build a community around the book.
• The importance of Amazon reviews and how they have been going since the launch of Hiring for Diversity. 

For our show notes, including action steps, and resources, visit: bit.ly/3kbmyO7

Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!

In this episode, Becky talks to Ginelle Testa—Author of Make a Home Out of You: A Memoir, which is launching next week. Ginelle shares the inspiration behind writing a deeply personal book and her journey of overcoming addiction and finding self-love. She also talks about how showing up authentically in online spaces helped her grow her social media presence and reach new audiences with her important message. 

During the episode, you’ll learn:  

• About Ginelle and her work in the world.
• The meaning behind Ginelle’s new memoir, Make a Home Out of You, and her publishing path. 
• What inspired Ginelle to write her memoir, especially one that digs into challenging emotional times in her life. 
• What inspired her to translate that level of authenticity to her social media channels. 
• Some of the challenges Ginelle had to overcome as she wrote her memoir and shared intense experiences in her life. 
• How and why “edginess” helped Ginelle go viral. 
• How she approaches sharing about her vulnerable experiences—in real time vs. letting some time pass.
• What she has enjoyed most about showcasing her author journey, even the emotional moments, and how it has helped build momentum for her book.
• How Ginelle stays consistent and intentional with her posting.
• How creating short-form videos has been a major part of her growth and finding new audiences, as well as her strategies for creating videos.
• How long Ginelle has been showing up in online spaces.
• How she prioritizes the initiatives she has energy for. 
• What she hopes people will take away from the experience of reading her memoir and engaging with her social content. 

Don’t forget to check out our show notes, which include action steps and resources.

Sign up for the weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.

This episode is about how authors can find a balance between their writing and their marketing efforts. Becky is joined by Megan Ericson–Social Media Marketing Expert, Director of Growth at hope*writers, and Host of Megan’s Social Media Marketing Show–who reveals what authors can do to ease the anxiety that marketing brings, and ensure that their social media channels offer value, while still having time to focus on their writing. 

During the episode, Megan shares:

• About the latest social media craze: BeReal. 
• More about herself, where she lives, her work in the world, and her connection to authors and writing.
• Strategies that can work well for authors who are toggling back and forth between their writing deadlines and their marketing efforts.
• Her favorite content scheduling tools and the benefits of each one.
• Content ideas for both fiction and nonfiction authors who may be coming up short on creativity and knowing what to post.
• What advice she would give to an emerging author who doesn’t have a large following or fanbase yet, but wants to reach a larger audience online.
• Some of the mistakes she sees writers make when they try to get started creating content for social media. 
• Final thoughts about social media marketing.   

For our show notes, including action steps and resources, visit: https://weavinginfluence.com/podcast/episode-99-balancing-marketing-and-writing/

Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!

Welcome to a special week-long series inside look at Becky Robinson’s launch of Reach. On today’s episode, Becky talks about the working phase of a book launch, the many people on her team who supported the work behind her launch, and her decision to take a step back from her typical job duties this week to focus on launch activities and content. If you are an author with a book launching in the coming months, consider blocking your calendar to give yourself space to enjoy the experience of your launch week. A key reason to give yourself space during launch week is to have time to respond to social posts and express appreciation to the people in your community who contribute to sharing your book during launch week. If you are supporting the launch of Reach this week — thank you!

If you’d like to join us for tomorrow’s Virtual Launch Celebration, you can sign up here: https://weavinginfluence.zoom.us/meeting/register/tZIsdO2rpjouG9bkfyxzYCAEzvm3oSynZUl0

Today's episode is part of an ongoing series called “Author Journeys.” This series focuses on interviews Becky conducted for her upcoming book, Reach: Create the Biggest Possible Audience for your Message, Book, or Cause (April 2022). In this episode, we are joined by  Barb Roose — Speaker, Author, and Literary Agent. During this episode, Barb shares:

• Her advice for submitting the first draft of a manuscript and how to handle the editing process.
• The magic number of 10,000 book sales in the first year and why it is often the goal for authors.
• Which of her books has sold the most copies, and if her devotional, Surrendered, might be on track to surpass it. 
• The difficulties that people from marginalized communities face in creating traction for their books, messages, or causes. 
• The four specific dials for BIPOC and other diverse writers, and what each one means.
• Her advice for how to increase the visibility of diverse voices without causing the person to feel that they’re only being invited in order to create more diversity.
• What helped her turn up the dial on her credibility and visibility, as well as what she sees other people struggling to overcome.
• Her thoughts about how members of the majority can help elevate and amplify people with marginalized voices.

For our show notes, including action steps, and resources, visit: https://bit.ly/3lUpnmW 

Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!

We often hear that network mobilization is the scariest topic when launching a book. During this episode, Becky and Christy guide you through overcoming resistance to network mobilization, where to start, and what to do once you’ve captured your network. 

Please feel free to send a message to Becky and Christy to share your thoughts!

Visit our show notes from this episode for links and additional information.

In a previous episode, we talked about the importance of identifying the people in your network who can help with your book launch, and how to reach out to them with specific asks. That is an important first step, and in this episode, we’re going to talk about what happens after that initial outreach.

Click here for our show notes.

Please feel free to send a message to Becky and Christy to share your thoughts!

In this episode, Becky talks to Glen Van Peski—Ultralight Backpacker, Founder of Gossamer Gear, and Author of take less. do more.—and Jeevan Sivasubramaniam—Managing Director of Editorial at Berrett-Koehler Publishers. Listen as Glen and Jeevan share their insights on who to ask for book endorsements, the impact of endorsements on book sales, how to ask for endorsements, and the ideal number of endorsements an author should strive for. 

During the episode, you’ll learn:  

• About both guests and their work in the world.
• The meaning behind Jeevan’s nickname, “The Cranky Editor.”
• Some of the basics about endorsements and why they are critical for anyone who is preparing to launch a book.
• How an author can decide who they should ask for endorsements.
• Advice for obtaining big-name endorsements.
• Why endorsements don’t necessarily make or break a book. 
• Whether or not there is a right number of endorsements an author should be aiming for and if there is danger in getting too many. 
• Whether endorsers should represent the demographics of a book’s target audience, or if it’s better for authors to represent a diverse audience in their endorsements. 
• If authors should write sample endorsements that potential endorsers can edit.
• More thoughts and advice around the power of endorsements. 

Don’t forget to check out our show notes, which include action steps and resources.

Sign up for the weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.

This episode unlocks some of the secrets of successful book marketing with insights from an accomplished author who has sold over one million books! Becky is joined by Michael Bungay Stanier—Bestselling Author of The Coaching Habit, Founder of Box of Crayons, Keynote Speaker, and the #1 Thought Leader on Coaching. During the episode, Michael talks about the continued success of his book, The Coaching Habit, and what he has learned about the book marketing journey as a result. 

During the episode, Michael also shares:  

• About himself and his work in the world.
• How many Amazon reviews The Coaching Habit has, and how the process of getting reviews has been different for his more recent books. 
• How many reviews he hopes to get for his latest book, How to Work With (Almost) Anyone, and what efforts that will take. 
• Some statistics about book sales and what success really means as an author. 
• Why he offers his books to people for free.
• How he received his top voice badge on LinkedIn and its impact. 
• What it’s like having other people running his social media channels and the preparation that went into it. 
• The mindset shift he had to make to allow others to build his social media presence and allow himself to step away from it.
• What he thinks about the idea of giving away the best content from a book through online content.
• His strategy for changing the working lives of 10 million people rather than focusing on specific book sales.
• How he measures whether or not he has affected a working relationship. 
• How much time he takes between writing books. 
• How the momentum for books and marketing has gotten easier as he’s progressed from book to book.
• Whether or not he anticipated that The Coaching Habit would become his “unicorn book.” 
• How his books have fueled his other professional services, including speaking. 
• Final thoughts about how to build an ecosystem around a book. 

Don’t forget to check out our show notes, which include action steps and resources.

Please feel free to message Becky at becky@weavinginfluence.com to share your thoughts!

In the month of April, we are focusing on the topic of podcasting. In this episode we are joined by Carey Green, Founder, Consultant, Speaker, and Podcaster. During this episode, Carey shares:

• What makes a great podcast
• What to consider before starting a podcast
• What outside support might be needed
• What a typical budget for podcasting is
• What equipment might be needed/helpful
• The best ways he sees podcasters reaching wider audiences

Click here for our show notes.

Please feel free to send a message to Becky to share your thoughts!

This episode is about sustaining the energy to write and market your work, no matter how long it takes. Becky is joined by Martha Anne Toll—Novelist, Book Reviewer, Essayist, and Social Justice Advocate—who discusses her author journey, the challenges that come with trying to publish a novel, and how she has remained confident in herself and her work despite the setbacks. 

During the episode, Martha shares:  

• About her background and how she’s gotten to this point as an author. 
• How she sustained the energy and confidence in her book, Three Muses, across a 10-year period of revising, resubmitting, and waiting.
• What she has done to market her book since its launch.
• Difficult barriers that she had to overcome when it came time to grow her online presence.
• Why she calls herself a writer more than she calls herself an author.
• Her experience launching her first book.
• What’s working well for her when it comes to getting the word out about her novel.
• The feeling of not knowing what’s working well and what isn’t once you have launched a book. 
• The importance of lifting up the work of other authors and not being afraid to ask people to read your book.
• Some out-of-the-box book marketing ideas.

For our show notes, including action steps and resources, visit: https://weavinginfluence.com/podcast/episode-102-sustaining-the-energy-to-write/

Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!

For this exclusive two-part interview, Becky is joined by attorney, New York Times bestselling author, podcaster, athlete, and co-founder and CEO of The Ready State Inc, Juliet Starrett. Juliet reveals effective ways to pitch your book to publishing companies, efficient book marketing strategies and techniques, and insights from her journey to becoming a bestselling author.

During the episode, you will learn:  

• Book marketing techniques that have proven to be effective for authors on every level. 
• Mistakes that first-time authors should avoid.
• The many benefits to having a network of supporters and followers.
• What authors need to do in order to have the best chance at achieving high levels of success. 
• How to develop a solid book proposal and marketing plan.
• Ways to utilize contests and sweepstakes to mobilize your network.
• Tips for building your brand.
• Insights for growing your email list.

Make sure you check out our show notes, which include action steps and resources.

Please feel free to message Becky at becky@weavinginfluence.com to share your thoughts!