The Baddest Bitch in the Building (Neeki M)

We keep getting told to “know our worth” but like…how much is our worth? In the same way that Hermes will charge $50,000 for a bag, we can set our own price and make it as high as we want. The only catch is that we have to actually believe we’re worth that much.

In this episode, we’ll discuss:

- How to set your price, believe your worth, and stand on business

- Why the way you carry yourself reflects what you think of yourself

- How to set yourself apart from other people by using what I call the triple Ds (not to be confused with double Ds):

1. Dignified: Having unconditional self love

2. Different: Choosing not to blend in 

3. Distinctly feminine: Being feminine in the way you act and dress (heavy on the “acting”)

And guess what. Men have to be loud and obnoxious to command attention. Women can literally just ✨enchant✨ people with their presence. So we’re also going to talk about how to do that.

✨Hope you love it and can use this Law to make your dreams come true. You are the baddest bitch in the building.

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Hello to all the baddies. You may have read or heard of "The 48 Laws of Power." That book is amazing and I highly recommend it, but if you've read it, you probably noticed that it's very...masculine.

Well guess what?!?

I'm launching a new series: The Hidden Laws of Power (for women). This is a feminine twist on the Laws of Power, with emphasis on how we can take advantage of the systems that are meant to control us (e.g. the patriarchy, women's beauty standards). It's basically a series of life hacks.

In this episode, we're discussing Law #1: Don't be humble. We'll be getting into:

- Why humility is a scam and how it's meant to control us

- How to use humility and confidence to push our self interest (and when to pretend to be humble)

- An example of how one of the greatest scientists of all time, known as a "humble genius," didn't get a lick of recognition for his work

- How to stop being humble while not coming off as a douchebag

✨Hope you love it and can use this Law to make your dreams come true.

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We live in a world where women are judged by their appearances. Instead of complaining about it, let’s flip the script and work backwards. Let’s decide how we want to be perceived, then dress for the part. That way, we’re in control of the narrative. Let the world judge us by our appearance allllllll it wants.

In this episode we’ll discuss:

- Why looks hold power & how being the centre of attention puts you in a position of power

- Why visibility = value and enables you to command respect, making it easier to bring peoples’ defenses down so you can get what you want

- 3 tips that will help you dress in a way that puts you in control of the narrative

- The easiest way to stand out in any crowd 

I highly recommend you listen to law 9 (act like a queen to be treated like one) and law 3 (so much depends on your looks, use that to your advantage), as they have many parallels to this law!

✨Hope you love it and can use this law to make your dreams come true. You are the baddest bitch in the building.

Love, Neeki xo

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I'm joined by Daniel Pillai, the Head Bitch in Charge (or the President & CEO, if we want to use technical terms) of Langton PR - a public relations & creative agency in Toronto, Canada.

Daniel came from a cultural background where he was expected to become a doctor/lawyer/engineer, marry a woman, and live a nice, traditional life. So when he came out as gay, started a career in TV, and eventually became the CEO of a PR firm, I guess we can say he broke a cultural norm or two. Daniel shares his journey of self-discovery, navigating fear & imposter syndrome, and what happens when you work in female-dominated spaces.

Oh and we close the episode with a tarot card reading🔮

🎀 Follow Daniel's personal and tarot pages on Instagram

💘 Follow Langton PR on Instagram

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People don't like being told what to do. But you need people to do things. So WHAT is a girl to do?!? A girl needs to stop telling people to outright do things, and she needs to learn how to use the power of suggestion.

Using the power of suggestion is like planting a seed, and letting the other person fill in the gaps. You want your man to buy you flowers? Start admiring flowers when you go out and stopping by flower shops to smell a bouquet.

I mean, you could ask him to get you flowers...but the magical thing about nagging your partner is that it makes him do the exact opposite of what you want. And you also don't want to set the precedent of "if she wants something, she'll just ask." The same applies to friendships, work, roommates, and all other dynamics .

In this episode, we’ll discuss:

- The fundamental aspects of psychology and human nature behind why people need to feel a sense of autonomy behind their decisions

- How to make people lower their defences by priming your relationships (aka getting the soil ready to plant the seed) so that you make people feel safe in your presence, which will allow the power of suggestion to work almost effortlessly

- Examples of how to use the power of suggestion with someone you're dating, your significant other, your colleagues, your roommate, and yourself

- Psychological and hypnotic tricks on how to make your suggestions more compelling

✨Hope you love it and can use this Law to make your dreams come true. You are the baddest bitch in the building.

Love, Neeki xo

🌸 DM/follow me on IG⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: @baddestbinthebldg

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💌 Work with me: neeki@biggestbaddie.com

Today we're joined by the lovely Cami Sophia as we discuss one of the best books of all time, Why Men Love Bitches. The fact that this author hasn't won a Nobel Prize is beyond me.

The pretty girls are already familiar with what we mean by "bitch," but in case you need a refresher - a bitch is a woman who holds her own, doesn't need anyone's acceptance, and doesn't compromise on her standards. Aka she's someone who loves herself unconditionally.

In this episode, we get into:

- How women are conditioned to be doormats and men are conditioned to be bitches (+ obvi how to become a bitch)

- Our own stories of how we went from doormat to bitch in our past relationships

- How Cami manifested her man (the power of writing things down you guys!!!)

- Why the only important form of validation is self-validation

- Cami's patriarchy hacks

Love,

Neeki xo

📍Follow Cami on ⁠Instagram⁠, ⁠TikTok⁠, ⁠and YouTube⁠

⁠⁠⁠🌐 Check out her other links here

🎧 Listen to Cami’s podcast, With Intention on Spotify or Apple 

⁠🌸 DM/follow me on IG⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: @baddestbinthebldg

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⁠🖥️ Watch this episode on YouTube⁠

💌 Work with me: neeki@biggestbaddie.com

I sat down to talk with Jenn Harper, the founder & CEO of Cheekbone Beauty Cosmetics - the biggest Indigenous-founded beauty brand in Canada. Jenn opens up about her story of mental health, intergenerational trauma, and the way she turned her life around by refusing to let her challenges define who she is. 

This conversation was so special, and Jenn shared some very personal and vulnerable moments. Regardless of where you are in life, I’m sure you’ll resonate with her story and learn a thing or two about yourself 🩷 I definitely did. 

💄Follow Cheekbone on Instagram and TikTok (stay tuned for their upcoming launch on April 22!)

👸Follow Jenn on Instagram and LinkedIn

🌐 Shop Cheekbone products on their website (use code NEEKI20 for 20% off), Sephora Canada, and JCPenny 

A bit about Jenn:

Jenn founded Cheekbone Beauty in 2015. The company’s journey began as an online business, a direct-to-consumer brand that took pride in its commitment to reducing environmental impact and supporting Indigenous communities. 

In 2019, Jenn appeared on Dragon's Den (the Canadian equivalent of Shark Tank). She turned down the Dragons’ offers and went on to steer Cheekbone towards exponential growth, including contracts with major retailers in North America. This placed Cheekbone on equal footing with global industry giants. Cheekbone products are now sold in Sephora Canada and 550 JCPenney locations across the USA.

Jenn is a voice for topics that are reshaping the business landscape: social entrepreneurship, empathy, representation, inclusivity, and sustainability. Jenn weaves her narrative as both a woman and a representative of North America's Indigenous peoples, and she embodies the importance of these values in today's business ecosystem.

In 2022, Jenn was listed among the 100 Women of Influence by Entrepreneur Magazine (a list graced by the likes of Jennifer Lopez and Kim Kardashian). In 2023, Jenn was conferred an Honorary Doctorate degree from the Goodman School of Business at Brock University. This honorary degree recognized her dedication to community betterment and sustainability. In 2024, Jenn was also named as one of Canada’s Top 100 Most Powerful Women.

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You asked and I answered! This episode is another unscripted one, but with a twist. I’m answering your messy dating-related questions. Be sure to follow me on IG so you can participate in my next call for questions/stories 💓

2:00 - When is it ok to go 50/50 on a date?

2:15 - What would you do if you were with a rich provider man and you find out he cheated?

5:23 - The guy I’ve been casually seeing since January asked for me to share my location. I did but he never shared it back, and when I asked him about it he said he wants to make sure I’m safe. Should I believe him? 

7:02 - Which Disney princess are you and why is it Shrek?

7:21 - Would you date someone who was religious or has different religious beliefs as you?

7:48 - What are your thoughts on having a roster?

14:55 - How would you tell someone you don’t want to date them because they live with their parents?

15:43 - If a man doesn’t listen and I end up being right, how would you respond to his behaviour?

18:19 - Is it ok to date two people and still feel single?

20:20 - Drop your haircare routine

21:36 - Have you ever picked up a guy for a date?

21:41 - Have you ever dated a mutual friend and didn’t tell that mutual friend?

22:51 - How do I ask situationships to pay for things?

Love, Neeki xo

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💌 Work with me: neeki@biggestbaddie.com

Join me as I talk about the topic I know most about... ✨myself✨

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***All opinions are my own***

If you want something, it's because you KNOW you deserve it. And if that makes you feel uneasy, then it's time to talk about guilt - the most useless emotion to ever exist. In this episode we dive into:

- How guilt is a miscommunication between the past and the present

- The ways in which feeling guilty for things you did/want is holding you back from unlocking your power

- Why feeling guilt for things that happened in the past means you’re mentally stuck in a location you physically left

- How to rewire ourselves to stop feeling guilty about ANYTHING

Let's get rid of this stupid guilt!! Let me know your thoughts in the comments 🩷

✨Hope you love it and can use this Law to make your dreams come true. You are the baddest bitch in the building.

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As a woman, your truth is one of the most sacred and valuable things you have. What I mean by your truth is all your life experiences, thoughts, goals, insecurities, traumas….everything that makes you, YOU.

Your truth is a garden that most people don’t deserve to access. The problem is that the patriarchy understands how valuable a woman’s truth is, and people are lying to you from every direction to try and access your truth. Telling the truth isn’t the default for most people.

In this episode, we’ll discuss:

- The different tiers of people who want to access your truth

- An example of a silly man from the 1500s who made it known he was using the truth for bad intentions, and how people came together to send him on a 2000-mile wild goose chase for 1.5 years

- A technique for testing someone’s reaction to your truth, without actually sharing your truth and making yourself vulnerable

- How and why withholding your truth is different from “lying”

✨Hope you love it and can use this Law to make your dreams come true. You are the baddest bitch in the building.

Love, Neeki xo

⁠⁠🌸 DM/follow me on IG⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: @baddestbinthebldg

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⁠⁠⁠🖥️ Watch this episode on YouTube⁠⁠⁠

💌 Work with me: neeki@biggestbaddie.com

Some guy from the 1600s is quoted saying "the truth is generally seen, rarely heard." That's the basis of this law, which is one of the sneakier girly laws of power. In this episode we're going to discuss:

- How being underestimated puts you in a position of power, which I guess is good because as women we're often underestimated

- The behaviours we need to unlearn so we can be more effective at controlling the narrative

- Why you can only prove people wrong through your actions, never your words

- The art of proving people wrong indirectly

✨Hope you love it and can use this law to make your dreams come true. You are the baddest bitch in the building.

Love, Neeki xo

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Another Law of Power for the girls! In this episode, we're getting into Law #3: So much depends on your looks, use that to your advantage. This one is going to be controversial, but it had to be said.

Here's what we'll be discussing:

- EVERYONE judges people first on their appearance

- The cheat code to hacking the patriarchy (hint: get ahead of most men by fitting the right feminine "stereotype")

- How to come across as more feminine

- The way men are hard wired to trust beautiful women, and how to take advantage of that

- An example of how Bethenny Frankel (a famous multimillionaire) got turned away at the Chanel store for the way she looked

✨Hope you love it and can use this Law to make your dreams come true.

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In order to take advantage of the patriarchy and be the universe's passenger princess, you need to be comfortable in the receiver role. That means you're able to receive favours, gifts, compliments, help, etc.

I understand that lots of women struggle with being comfortable as a receiver (I struggled with this for a long time). That's why law #12 is all about how to RECEIVE 💕

In this episode, we'll discuss:

- Why you're sososo worthy of receiving

- Why it's important to stop hating men if we want to truly take advantage of the patriarchy

- How to change our mindset so we can get more comfortable with receiving

- Small actions we can do to start receiving things

- Why if we don't assume the receiver role, we'll attract someone who does (aka a feminine, sassy man)

✨Hope you love it and can use this Law to make your dreams come true. You are the baddest bitch in the building.

Love, Neeki xo

⁠🌸 DM/follow me on IG⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: @baddestbinthebldg

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💌 Work with me: neeki@biggestbaddie.com

We're back with the Laws of Power for the girls! In this episode, we're getting into Law #2: stop being guided by right & wrong. We'll be discussing:

- Why we shouldn't play fair in an unfair world

- How "morality" is a made up concept

- Why the only moral compass you should be using is your self interest

- How no one got to the pinnacle of success by worrying about what's RiGhT oR wRoNg

- An example of how Jennifer Lopez went from barely being a backup dancer to being one of the richest women in Hollywood (hint: she didn't get there by being a good person)

✨Hope you love it and can use this Law to make your dreams come true.

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Hello to all the returning baddies and welcome to the new baddies tuning into the podcast! In this episode, we're getting into Law #5: Appeal to peoples' self interest when asking for anything. This is sososo important for getting what you want!!

We'll be discussing:

- Why appealing to peoples' sense of goodwill, loyalty, charity, reciprocity, or other BS is just going to make them resent you

- The art of asking someone to do something for you while still making them feel like they're in control (hint: the best requests aren't questions, they're suggestions)

- The human psychology behind why no one wants to do anything for anyone unless there's something in it for them

- What's probably making your requests kind of icky

✨Hope you love it and can use this Law to make your dreams come true. You are the baddest bitch in the building.

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Hello to all the pretty girls (so hello everyone, because I know only pretty bitches listen to this podcast). In this episode, we're getting into law #6: to succeed at anything (and I mean ANYTHING), you must be emotionally detached.

We'll be discussing:

- What men are doing RIGHT and how we can learn from their behaviour (I literally never thought I would say that)

- Why emotional attachment leads to expectations, which leads to hurt and disappointment

- Why women are almost always the ones who get hurt in dating/relationships

- How, if your emotions were money, you would probably be bankrupt

- And most importantly, how to detach deTACH DETACH

✨Hope you love it and can use this Law to make your dreams come true. You are the baddest bitch in the building.

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The baddies asked and I have delivered. I'M DROPPING WEEKLY EPISODES!!!

In between the girly laws of power, I'll be dropping these off the cuff, unscripted episodes. 24 hours before filming, I put a poll on my instagram story for the baddies to pick a topic. The one with the most votes becomes the topic of the episode.

The baddies chose "is building a career a capitalist scam," so that's what we're yapping about today. I share my own experiences of getting my soul sucked by working in a corporate job. After working with CEOs, execs, and boards, I've seen some STUFF. And I lived to tell the tale. I'll also discuss a way to save ourselves from the dementors.

I feel like this might (??) be less applicable to jobs in certain fields (e.g. healthcare, teaching, etc.). But the capitalism pandemic is everywhere, so I'm curious to hear from the non corporate baddies. Drop a comment and lmk! I'll be responding to all comments 🩷

And feel free to slide in my DMs:

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Hello to all the pretty girls tuning in…so hello everyone. Y’all asked for more unscripted episodes, so that’s what I’m bringing to the table today. 

Here’s some context for the new baddies: In between the girly laws of power, I'll be dropping these off the cuff, unscripted episodes. 24 hours before filming, I put a poll on my Instagram story for the baddies to pick a topic. The one with the most votes becomes the topic of the episode.

There was actually a tie in the last poll, “is marriage a scam” and “are pick mes a product of the patriarchy” both got 44% of the vote! We’re going with the marriage topic, since a lot of you have messaged me over the last few weeks asking me to talk about whether marriage is a scam for women. Which is surprising given I’m not married nor have I ever been!!!!

Anywhoooo I hope you enjoy hearing me yap about this. Let me know what you think - is marriage a scam? Or are there ways for women to negotiate a favourable outcome for themselves? I'll be responding to all comments and DMs 🩷

Love, Neeki xo

DM/follow me on IG⁠⁠⁠⁠⁠⁠⁠⁠: @baddestbinthebldg

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Email me for collabs/partnerships: neeki@biggestbaddie.com

📣 This episode is brought to you by ⁠⁠NoPlastic.ca⁠⁠ - for all the pretty girls out there who are looking for plastic-free products for your home and kitchen 💚 I've been using their stainless steel containers to store my coffee beans! Use the code NEEKI25 for 25% off your order!

If your relationships were a business would you be bankrupt because you're giving too much? Probably....

As women, we need to get better at standing on business. That's why we need to start thinking of things as a business. And take a shot every time I say "business."

In this episode, we'll discuss:

- Why we're conditioned to give aimlessly

- The dumbest currency society as told us we have to pay with

- The actual currency we should be paying with

- 2 easy ways to become ensure all of our "businesses" are profitable (aka we're not depleting ourselves and giving too much)

- An example of how I spent 5.5 YEARS giving my time, energy, and money to a relationship that was basically a black hole

✨Hope you love it and can use this Law to make your dreams come true. You are the baddest bitch in the building.

Love, Neeki xo

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💌 Work with me: neeki@biggestbaddie.com

There’s a Japanese proverb that says, “The nail that sticks up will be hammered down.” A lot of the time, showing people how smart you are works in the opposite way you intended. People will feel envious, threatened, and jealous. So…sometimes, the smartest thing you can do is to play dumb. In this episode, we’ll discuss:

-       Two elements of human nature that we NEED to understand in order to effectively play dumb

-       Why making people feel good about themselves (and especially making them feel intellectually superior) will make you magnetic 

-       Why most people are imprisoned in their own minds, and how to break out of prison and mentally free yourself

-       How to act dumb with men versus with women

Here are my viral/popular reels that I mentioned:

Reel 1

Reel 2

Reel 3

And here’s the book I referenced, “Why Men Love Bitches”

✨Hope you love it and can use this Law to make your dreams come true. You are the baddest bitch in the building.

Feel free to slide in my DMs:

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Let the baddies know I'm back and ready with another Law of Power for the girly pops. In this episode, we're getting into Law #4: Never take anything personally. We all know this in theory, but there's a lot more to it.

We'll be discussing:

- Why the way people treat you has nothing to actually do with you (hint: it's a reflection of how they feel about themselves)

- An example of a situation we prob all took personally (getting ghosted)

- How to separate your sense of self from peoples' opinions of you

- How you're setting yourself back from reaching your goals when you take things personally

✨Hope you love it and can use this Law to make your dreams come true. You are the baddest bitch in the building.

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HELLO IT’S OUR FIRST GUEST EPISODE💓

You know how I always tell you that mentally I’m in Barbieland and I’m kind of delusional? Well it turns out that having a positive worldview can actually rewire our brains. You don’t have to take my word for it, that’s why I invited a scientist onto the show.

Today, the baddest bitch in the building is Dr. Laura Beavin-Yates, PhD. She’s the Chief Marketing Officer of SIX, an app which helps you measure and find the hidden moments in your daily life that shape your emotional wellbeing. The app uses 20 years of neuroscience research and links to your wearable technology (e.g. your Apple Watch) to pick up the automatic signals your brain sends throughout the day and measure how your body responds to different experiences. Prior to filming this episode, I used the app and found out some fascinating stuff about my daily activities. 

In this episode we discuss:

- Whether it’s a myth that women are more emotional than men

- A surprising finding about feelings (hint: they’re not actually objective reactions to the world)

- The neuroscience behind being delulu, manifestation, and the law of attraction

- How we can rewire our brains and create more positive outcomes for ourselves

- How to build our emotional fitness (just like we build our physical fitness)

- How to identify daily experiences that give us fulfilment and take control of situations that make us feel not so fulfilled

- Laura’s two patriarchy hacks

This episode is especially relevant for anyone who feels like they’re in a rut or struggling to find their spark. 

Love, Neeki xo

📲 Download the SIX app

📍Follow SIX on Instagram, TikTok, YouTube, and LinkedIn

⁠🌐 Learn more about SIX on their website

🌸 DM/follow me on IG⁠⁠⁠⁠⁠⁠⁠⁠⁠: @baddestbinthebldg

💓 ⁠⁠⁠⁠⁠⁠⁠⁠⁠DM/follow me on TikTok⁠:⁠ @baddest.b.in.the.bldg

🖥️ Watch this episode on YouTube

💌 Work with me: neeki@biggestbaddie.com