The Authority Builder Podcast (Steve Gordon)
Explorez tous les épisodes de The Authority Builder Podcast
| Date | Titre | Durée | |
|---|---|---|---|
| 09 Feb 2017 | 5: Gene Hammett | Unstoppable Speaking | 00:33:26 | |
You’re going to love this interview with Gene Hammett. If you’ve not met Gene before, he’s an absolute wizard at driving business success through speaking. He’s not a “here’s how to get paid big bucks to speak” guy, instead...he’ll show you how to use speaking to get clients for your business (and you’ll probably make more money than that big name speaker you heard at the last conference). Plus, I share how I delivered the worst speech of my life and still landed several million in contracts from one speech. If you’re selling high-ticket services, this is worth every penny you paid for this podcast ;-) In this episode, he reveals his secret to finding and keeping focus in your business. We discuss the real secret to being productive (it’s not what you think). And Gene shares how to choose which opportunities to invest your time and energy to pursue. Timeline00:13 Steve introduces Gene Hammett 01:47 Gene starts off by telling us how he deals with the tough roadblocks that businesses have thrown at him- he hired a coach. 06:15 Gene tells us his interesting way of staying focused on his goals and not get distracted from them. 13:12 Gene tells us the thing that he is most excited about this year, and why it’s changed from his forthcoming book. 15:56 Steve talks about his tough first experience with public speaking and how it leads to $5M in contracts! 17:34 Gene tells us how he can teach you to leverage your network through speaking as well as beyond just that moment on stage. 21:19 Steve gives us a further example from his own business experience how speaking is such a powerful tool. 23:02 Gene talks about a young guy who from one simple speech has gotten $800,000 worth of contracts in 18 months, and outlines fear as the biggest barrier. 28:37 Gene explains the importance of referrals when he first started out in business. 30:57 How to reach Gene and how to get some very valuable templates…..for free! Mentioned in the show:
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| 02 Feb 2023 | Rewind: David C. Baker - Building a Business Based on Your Expertise | 00:45:39 | |
One of the most painful things any expert or consultant can do is… say no to opportunity. But it must be done. Author and advisor David C. Baker, who’s been featured in the Wall Street Journal, Forbes, and more, explains how doing so will actually make your business more successful (and ensure you enjoy your work even more, too). Building a business based on your expertise requires a unique approach. And David highlights some of the best practices for making sure potential clients recognize what you bring to the table – and pay accordingly. In this episode, you’ll learn…
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| 25 Jul 2019 | Lori Michele Leavitt | Creating Your Own “North Star” | 00:38:02 | |
The only constant in business – in life too, for that matter – is change. It’s how you confront change that matters.
For Lori Michele Leavitt, the “Pivot Catalyst,” that means careful and considered decision-making. Your next step could be bold… you might even make a complete 180 degree turn.
But, says Lori, you don’t have anything to fear if you’re in the right “environment.”
We unpack all that, as well as…
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| 28 Oct 2021 | Enrollment Windows - How to get prospects to make a decision | 00:21:30 | |
Have you ever been frustrated by a prospect that just seems to string you along, never really making a decision?
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| 07 Sep 2023 | Rewind: Work by Referral Only - Part 3 | 00:29:50 | |
Ok…two weeks ago, we covered the main reasons why you might not be getting all the referrals you should. Last week, we covered how to leverage your best ideas to 10-x your referrals right away.
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| 16 Nov 2017 | 40: Joel Erway | The fastest way to conversion, the simplest way to the sale | 00:41:57 | |
Even in the Internet era, an in-person sales presentation can be a very effective way for certain businesses to market their products or services. This week’s guest, Joel Erway, Chief Strategist for the Webinar Agency, has found a way to blend these direct sales methods with digital marketing strategies to create a blockbuster selling tool. He does it with webinars - but unlike any you’ve seen before. In the process he’s helped his clients increase revenues in a big way. One went from one sale a week to 14 - a 1,300% boost! In this episode, Joel reveals what makes his “next generation” webinars - and entire marketing strategy - different… and so powerful. If you’re a professional service provider, this is worth a listen. Tune in now and you’ll learn…
Listen now… TimeLine00:11 Today Steve speaks with Joel Erway, the chief strategist of The Webinar Agency and webinar guru. 01:08 Joel realized as many of us do that his first job out of college wasn’t for him. He tells the story of how he went from engineering to marketing to digital entrepreneurship. 07:10 Steve and Joel talk about why so many engineers end up in digital marketing 09:49 Joel tells us his story of leaving his 6 figure job and dealing with the tough problems that arose and the path he took. 20:12 Joel talks about his early mistakes from FB ads to automation before forming his unique “mini webinar” idea. 26:18Steve breaks down why you should shift your marketing from 1-1 to 1 to many. 28:39 Joel “ People focus on details that don’t make them money” 31:00 Steve explains why we should all keep things nice and simple. 32:23 Joel’s moto for 2017 “Make the F¢#king offer!” 34:56 Steve goes back to the 60s. 36:17 Joel talks about the marketing pyramid and how building a $5,000 ticket will make you a million a year. 38:13 Joel tells us the best ways of getting his content and getting in contact with him. Mentioned in the show
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| 12 Aug 2021 | Brian Ouellette | Use This One Referral Strategy Right Now | 00:45:20 | |
Who are your best clients?
Who do you enjoy working with the most?
What if I told you that you can start replicating those clients with one easy email?
These are exactly the questions my guest this week, Brian Ouellette, is here to answer. Brian is a former financial advisor (while a FA he was the daily TV market commentator for FOX News This Morning in Seattle) and Founder of AskMyAdvisor.co, a Q&A referral app you can have up and running in 15 minutes... and generating referrals from day one.
Don’t wait for referrals to happen by chance. Move beyond passive marketing and be proactive in attracting the right new clients. Invest your time listening to this episode and you will come away knowing:
This is not general marketing; Brian’s strategies are laser focused on leveraging the connections of just your top clients to generate valuable business referrals.
If you are a trusted advisor for your clients, you NEED to listen in now. Brian’s simple strategies will IMMEDIATELY help you expand your connections and reach more of the clients you want to work with. Don’t miss this opportunity. | |||
| 19 Nov 2020 | Justin Breen | Becoming an Entrepreneurial Magnet | 00:41:38 | |
Justin Breen, CEO of PR firm BrEpic Communications and author of the best-selling book, Epic Business, is a big believer in leveraging your unique strengths to achieve success in your business and personal life.
You can’t assume what you’re good at but should actually take a “scientific” approach to measuring your strengths and identifying weaknesses. The trick to making it all work is what you do with that knowledge, says Justin.
We also talk about how he came up with his business model, which he says is based on something that annoyed him for 20 years… that he finally solved.
Tune in to find out…
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| 03 Aug 2017 | 30: Jeremy Weisz | No More Trading Time for Dollars | 00:50:52 | |
As a professional service provider – graphic designer, consultant, accountant, doctor, etc. – if you’re not one-on-one with a client or client project…you’re not making money, right? It doesn’t have to be that way, says my guest this week, Dr. Jeremy Weisz. He wants to help you stop trading time for dollars and multiply your revenues as a result. His method for doing could be a big mindset shift for you. But Jeremy specializes in helping folks save time, money, and energy, as they work less but make more money. So it’s worth hearing him out. Listen to the episode to discover…
Listen now... Timeline00:12 This week Steve interviews Jeremy Weisz, the co-founder of www.rise25.com and The Inspirer Inside podcast. 01:40 Jeremy begins by telling us it was due to his father’s neck pain that he became a chiropractor. 12:09 Jeremy talks about the importance of just getting started working rather than procrastinate to try and make it perfect. 14:10 Jeremy tells us how he manages to balance life working for multiple companies and having a young family. Segmenting his day and no sleep! 18:12 Jeremy uses Enounce to get this information faster. 22:18 Steve explains that he doesn’t believe that you can’t achieve 100% balance in one's life. 25:37 Jeremy states his business practices including 1-2-1, Email Links and automated Responders and the client who gained $200,000 worth of business in a week. 32:30 Steve explains that you don’t need 1,000 clients to make a lot of money. 35:37 Jeremy talks about reframing negativity and “The big bag of money problem”. 38:26 Jeremy believes that you can’t overeducate people and explains about pricing services. 42:33 Jeremy gives us tips on client relationships in order to gain the information you need. 44:25 Jeremy tells us what he’s reading. 47:19 Steve tells us what he’s reading. 50:09 Jeremy tells us how to get into contact with him. Mentioned in this episode:
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| 24 Oct 2019 | Lead Generation Thinking | 00:29:03 | |
Every business needs marketing to bring in potential new clients. But there is no one “right” way to market your services… no one-size-fits-all solution to get new leads… not even for very similar businesses in the same industry or niche.
What marketing strategy will work for you? To figure it out, you have to take stock of your business objectives, then you tailor your marketing to achieve those goals. It’s a little more involved than that, of course.
But put in the effort to create a personalized strategy now, and it will pay off in a steady stream of quality leads coming to you in the long term.
Tune in to find out more, including…
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| 04 Feb 2021 | Out of the Box Marketing Strategies | 00:29:53 | |
Today on the podcast, we’re talking about out-of-the-box (yet very effective) marketing strategies. Why?
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| 06 Jun 2019 | Brendan Hufford | Shattering the Biggest Myths in SEO | 00:48:06 | |
SEO is the big buzzword in Internet marketing these days. But the majority of the apps, plugins, and “tricks” you hear about are just smoke and mirrors, says Brendan Hufford, SEO Director at Clique Studios. To get that high Google ranking and the resulting traffic to your website you need a more methodical, thoughtful approach… and it’s actually easier to do. Plus, SEO isn’t the only element you need to succeed.
We unpack that strategy, which requires no expert knowledge or hired experts. He also tells us about one of the biggest life lessons he learned from one of his mentors that propelled his business forward: focus on what actually matters – and it’s not money.
Tune in to discover…
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| 12 Dec 2019 | Bryan Falchuk | The Only Way to Solve Business Challenges | 00:34:20 | |
Many times, whether it’s at work, in your personal relationships, or in your business, you feel powerless. Things are going wrong—sometimes very wrong—and you can’t seem to do anything about it.
Not so, says Bryan Falchuk. He shares some simple techniques that will help you recognize your influence and get back the power you actually do have. Listen in to get the details on that, as well as...
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| 10 Aug 2023 | Geoffrey Kent | The 5-part Formula for Business Success | 00:45:19 | |
The failure rate for small businesses is high—but it doesn’t have to be.
My guest Geoffrey Kent believes the formula for success is out there…and in this episode, we’ll explore the 5 pillars of successful entrepreneurship.
Geoffrey is a wealth of wisdom: a serial entrepreneur who has launched, scaled, and exited 20+ businesses in the last five decades. Now, he mentors entrepreneurs through the same process.
In this episode, he’ll share the key lessons he’s learned over the years about running a business.
He’ll also share why he believes entrepreneurship can solve the world’s problems and how entrepreneurs can create much-needed opportunities in struggling communities. | |||
| 21 Nov 2019 | Impactful Customer Experience | 00:36:56 | |
You might think a sale is just about a customer or client paying you. But that’s just one part of the whole customer experience.
It starts with your first contact, how you create credibility, and everything else you do to make it more likely they’ll not just take your offer, but also stay with you long-term.
It’s a concept called sales choreography, and I’ll be exploring that topic in depth. One of the most important elements is your positioning, and how it can set the tone for your entire relationship.
I’ll go into depth on that, including…
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| 21 Jun 2018 | 71: Blair Enns | Stop Selling Yourself Short with Clients | 00:36:08 | |
Here’s a hard truth from my guest, Blair Enns of Win Without Pitching: You’ve probably been undercharging for your services for a very long time. Let’s change that right now. Blair, a sales trainer and pricing expert specializing in helping creative professionals, is revolutionizing the way they – and professional service providers, too – sell their services. He has techniques for taking back the power in your relationships with clients that will maximize your growth and profits. He’ll also share…
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| 02 Dec 2021 | Rewind - Escape From Obscurity | 00:23:02 | |
The #1 threat to your business in 2022 isn't the supply chain or inflation... You biggest threat is obscurity. The clients you can help don't know you exist. For most small businesses this is the ever-present, seldom recognized existential threat. So, going into next year, what's your plan to escape from being the best-kept secret in your market? Today, I'm pulling an episode out of the archives that will give you a process and a plan for being "famous to the family" as Seth Godin likes to say. If you want to grow and serve more people in 2022, this episode will help. | |||
| 20 Aug 2020 | Jane Sagalovich | Work Less, Make More Money | 00:30:03 | |
For consultants and coaches, working with clients one-on-one is just not sustainable, says Jane Sagalovich, CFA, and actually limits how big the business can grow and the revenue you bring in.
After all, there is only one of you and just so many hours in the day. And raising your prices can only get you so far.
By growing the business beyond you and “packaging” your expertise, you can still provide value to clients and help them get results… while you work less and make more money, says Jane. With this model, you can build a business that helps you get what you want out of life.
We get into detail on that transition, including…
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| 05 Dec 2019 | Two Kinds of Prospects | 00:41:48 | |
You’re ready to grow your business—and that means more clients. But if you just go out into the world and are willing to take on anyone with money who will hire you… you’re going about it all wrong.
Sure, you might make some money in the short-term, but you won’t have sustainable growth.
Instead, you should be very clear on who your ideal client is and then find specific people who fit the profile. Might sound daunting, but...
There are some very effective ways to use that strategy— which should inform your marketing, your sales conversations, and everything else— that are actually not too difficult to implement. We get into detail on how to do that, including…
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| 09 May 2019 | Liz J. Simpson | A Journey of Self-Discovery Through Sales | 00:40:38 | |
Many business owners, especially professional service providers, downright fear selling… or they think of it as a necessary evil.
Liz J. Simpson, founder of B2B sales consultancy Stimulyst, helps them embrace sales - and make it easy and fun. First, with techniques for changing their attitude. Second, with tools and techniques that anybody can use to boost their business development efforts and land high paying clients… even if you think you’re “bad” at selling.
We also chat about…
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| 28 Jun 2018 | 72: Cindy Schulson | The Power of Heart-Centered Marketing | 00:24:53 | |
Working on projects you love, with people you love working with. That’s the dream of an entrepreneur. But if you don’t market yourself and your services the right way, that goal could be out of reach, says Cindy Schulson. Cindy specializes in helping coaches and consultants use “heart-centered” marketing to stand out from a crowd of competitors with a compelling message. She offers practical, actionable strategies to help you appeal to the logical and emotional sides of your ideal prospects. Tune in to discover…
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| 01 Jun 2017 | 21: What does "freedom" mean to you? | 00:16:55 | |
There's a lot of talk these days about getting "freedom" from your business. Typically followed by some photo of a guy with a laptop on a beach.
Is it just me...?
Does sitting on the BEACH, tethered to your laptop look like freedom, or am I crazy?
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| 07 Jul 2022 | Adrian Chenault | Networking in 5 mins a day | 00:33:58 | |
Your network is a powerful asset…
But it’s worth nothing if you don’t use it.
Luckily, there’s a tool for this…
With this tool, you’ll never forget details about people…
And with just five minutes a day, you can keep up with your contacts…
So you don’t miss opportunities by falling out of touch.
This tool is called Contact Mapping, and in this episode, I talk to its creator, Adrian Chenault.
Adrian has developed a painless method for staying in touch with your network, and he’s here to break it down for you.
He’ll discuss:
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| 30 Jul 2020 | Brock Blake | Making It Easy to Get Business Funding | 00:33:44 | |
Access to capital in the startup phase – and to propel further growth – is a must-have for small businesses. But it’s not easy to get those much-needed funds, especially if you go through traditional channels.
Lendio, led by founder and CEO Brock Blake, is a lending marketplace that has facilitated $1.7 billion in small business loans to more than 73,000 businesses. These aren’t the next Ubers or Facebooks but rather small retailers, restaurants, and the like – businesses Brock calls the backbone of entrepreneurship in this country.
Lendio makes it easy to get funding and the process is transparent, and Brock goes into the how, but more importantly, the why, as well as...
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| 02 Nov 2017 | 38: Josh Long | Achieve the Breakthrough Growth Your Business Needs | 00:33:05 | |
My guest this week weathered intense setbacks early in his career. But Joshua Long actually looks back almost fondly on those times because he knows it shaped who he is today and allows him to see solutions when his clients can’t. Joshua is a consultant specializing in helping B2B companies overcome revenue plateaus, reduce risk, and experience rapid growth. To achieve those types of breakthroughs he looks at company culture, the mindset of owners and managers, and marketing strategy - specifically how you are positioned differently than your competitors. Joshua has found that some business owners are actually sabotaging growth… without even knowing it. Tune in and discover…
Listen now… TimeLine00:11 Today Steve speaks with Josh Long, an entrepreneur, marketing consultant and creator of the “Bottleneck Break Through Method” 01:15 Josh tells us how he started off in business, working with the likes of Chet Holmes and Tony Robbins, looking for “quick wins” 04:05 Bankrupt at 29, Josh tells us how he dealt with all the bumps and bruises (literally) 05:45 Steve and Josh both agree that amazingly, the economic crisis was good for them in the end. 10:25 Steve and Josh talk about the importance of reprogramming and refining your brain. 11:52Both Steve and Josh talk about how the role of the entrepreneur has shifted from the artisan community to just about anybody. 14:09Josh explains the reasons why you should disconnect yourself from your thoughts. 17:51 “what are you worried about? They aren’t going to eat you” 20:01 Josh tells us about writing his book and the hacks he’s created to help people in business. 26:36Josh explains the “Frustration Fix Framework” 32:05Josh tells us how to get his book and how to get in contact with him. Mentioned in the show
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| 16 Aug 2018 | 79: Brian Greenberg | How to Sell Without Selling | 00:36:20 | |
Too many professional service providers feel uncomfortable selling, says Brian Greenberg. But you can be a trusted advisor and do right by your clients – and still market yourself effectively. For Brian, that means selling without selling. We unpack what exactly that means and how to do it so you land more new customers and make more money while marketing more efficiently (that means you get to focus on what you love to do). Stick around until the end – Brian gives away a free audio version of his book… and there’s a contest (closely linked to this episode’s topic) to win another great freebie. Check out the interview to find out…
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| 02 Apr 2020 | David Newman | The Power of Speaking Marketing | 00:43:35 | |
One of the most effective ways to get more and better leads that you can turn into high-paying clients, says David Newman, founder of Do It! Marketing, is to talk to them. Well… it’s a bit more than that.
David is an expert in using public speaking to help consultants, professional service providers, and coaches build a more profitable business. It’s a way to showcase your expertise, spread your influence, raise awareness about you and your brand, and expand your thought leadership to where it matters most.
David shares his strategies for landing the speaking engagements that will make the most difference… how to package your message… and, vitally, how to turn your speaking into a marketing machine for your business.
We dig deep into that topic, including…
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| 24 Feb 2022 | The “Great Sorting” is here… what you need to do now | 00:16:23 | |
It used to be that most anyone in “professional services” made bank…
Have you noticed that’s changed?
Everything from law, to medicine (the traditional professions)... to accounting, engineering, architecture, consulting, and all the others are now seeing intense commoditization.
And that’s creating two “classes” of professionals:
And only one group is going to be paid well in the future.
In today’s episode, you’ll see how the Great Sorting is happening, and what you can (and should) do now to get yourself into the right group. | |||
| 27 Oct 2022 | Max Traylor | Habits for Maximum Creativity (& Higher Revenue) | 00:38:02 | |
A new study of consultants has discovered proven ways to avoid burnout and maximize creative energy for consultants and professionals… And these behaviors correlate to higher revenue, too… The key finding is that you’re more successful when you build your business around your personal life… But what does that really look like? And how can you stop sacrificing your life for work—without feeling like you’re hurting your business? Max Traylor is here to break down the Psychology of Consultants study and reveal the mindset changes that have a tangible impact on your business. He’ll also cover:
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| 05 Aug 2021 | John Curry | The “Can’t Lose” Secrets of Building a Team | 00:44:40 | |
We all think we’re invincible… But just for a moment imagine what would happen to your business if the worst case happened… If you couldn’t go to work, not tomorrow, or next week, or for weeks or months… Got the picture? What would your business look like? Would it still be there when you got back? In the last two episodes, I’ve interviewed my client John Curry who has just lived this out. Except, I’ll bet his picture coming back to his business after almost 5 months out is a little different than yours. He returned to a business that was still running at full-tilt...even grew without him. In my third and final conversation with John, I wanted to know how he built such a resilient, self-multiplying business. Whether you are planning to protect your business from unforeseen emergencies, or you are looking to step back and gain more free time from work, this episode is a must listen. John and I talk through his process for assembling his business team, how they came through for him while he was away recovering from his amputation, and lessons he’s learned that will help any business leader build a “crisis-proof” team, including:
If you’ve missed the first two conversations in this series, be sure to go back and check them out. John has been through more in the past six months than most of us ever will and his insights and advice, both professionally and personally, are invaluable – whether you ever find yourself in a similar position or not. | |||
| 10 Mar 2022 | The Unbelievable Impact of a Book | 00:18:34 | |
This is an excerpt from my new book The Magnetic Author Method. We’ll be selling the book when it’s officially released in April, but as a bonus for subscribers like you, it’s available for free starting today…until March 21st.
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| 23 Apr 2020 | Opportunity in Crisis and Beyond | 00:43:33 | |
You probably don’t need as many clients as you think to have a steadily growing business. You just need the right clients.
There is opportunity out there, even in this time of crisis. You just need to get a little creative in how you promote yourself and run your business. And focusing on the right subset of your target marketing and serving the people you really want to serve… that makes your prospecting and marketing easier.
Learn how to switch your mindset to spot new opportunities and much more, including…
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| 23 Jul 2020 | Dov Gordon | Cultivating Profitable Relationships | 00:52:53 | |
When it comes to coaches and consultants, it’s the “gurus” that get all the attention… at least on the surface. But, says Dov Gordon, you don’t have to be a guru to build a successful business. In fact, he says that most people don’t have the right personality to be an effective figurehead like that.
Another thing: trying to land prospects through social media, paid ads, or the like doesn’t really work in the long term.
So, if you’re not going to be a guru, and you’re throwing out typical digital marketing tactics… what do you do to bring in new clients?
Dov walks us through a more effective model based on building profitable relationships.
Tune in to find out…
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| 18 Jul 2019 | Adam Lean | Getting Trapped “In” Your Business | 00:32:22 | |
Adam Lean is really all about working on our business, not in our business. Easier said than done when you’re already so busy. But to keep the lights on… and to have a company that lasts with a bright future, it’s essential.
Adam, founder of Strategy Scout, shares his strategies for being able to figure out what moves the needle most and how to concentrate your efforts there for maximum impact. He also mentions a way that many business owners look at their money that misleads them horribly about their financial situation. We take a deep dive into that, as well as…
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| 21 Feb 2019 | Paul Jarvis | Scaling Up Without Growth | 00:46:57 | |
Entrepreneur and author Paul Jarvis has an ideal customer type: people who are paying attention. He explains what that means and how it’s connected to staying well away from social media marketing.
In a world obsessed with explosive business growth, Paul also has a more cautious take that still makes for a profitable business. The key element: the relationship you have with your customers.
Along the way he discovered something that’s more useful in business than education, training, or experience.
We unpack that and also discuss…
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| 23 Dec 2021 | Rewind: Josh Long - Achieve the Breakthrough Growth Your Business Needs | 00:33:05 | |
Today I'm pulling one of our most popular episodes out of the archives that discusses intense setbacks. Our guest, Joshua Long, looks back almost fondly at those times because he knows it shaped who he is today and allows him to see solutions when his clients can’t. Joshua is a consultant specializing in helping B2B companies overcome revenue plateaus, reduce risk, and experience rapid growth. To achieve those types of breakthroughs he looks at company culture, the mindset of owners and managers, and marketing strategy – specifically how you are positioned differently than your competitors. Joshua has found that some business owners are actually sabotaging growth… without even knowing it. Tune in and discover…
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| 07 Jun 2018 | 69: Jonathan Stark | The Better Alternative to Hourly Billing | 00:51:25 | |
If you’re an independent professional service provider this is a must-listen, especially if you’re still stuck in the hourly billing trap. Yes, it’s a trap, says my guest Jonathan Stark. One that robs you of time and money. Jonathan, a former software developer, advocates a value-based pricing model, which leads to better quality work and better client relationships. But getting paid this way requires a whole different approach to marketing your services and how you talk to potential clients. Tune in to find out…
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| 13 Oct 2022 | Mitchell Russo | Accelerate Progress by Getting Clear on Your Purpose | 00:33:21 | |
In just 25 minutes, you can find your true purpose…
When you know your purpose, you can align it with your mission…
And accelerate progress in your business and personal life.
Mitch Russo is here to give a demo of a 25-minute exercise from his new book Coach Elevation.
This exercise can help you find your purpose, but it can also be a powerful tool to help your clients connect their business to who they are.
Mitch also shares his wisdom on accountability and goal tracking—and why he created ClientFol.io, his software for coaches. | |||
| 31 Mar 2022 | Rewind: Michael Zipursky - Embracing Imperfection in Your Business | 00:33:05 | |
Perfection is your biggest enemy, says our guest this week, Michael Zipursky of ConsultingSuccess.com. Michael says it’s an issue holding back many of the consultants and professional service providers he’s worked with over the years. Michael sees tremendous value in what he calls “Imperfect Action.” Don’t spend all your time fine-tuning your offer, value proposition, product, or service. Just put it out there… then learn how to make it better based on what the marketplace tells you. That’s how to make consistent progress and grow your business. Patience, focus, and a willingness to make mistakes are key too. And that’s just the start. Tune in now to hear Michael explain…
Listen now… Timeline 00:11 Today Steve speaks with Michael Zipursky, an entrepreneur, a coach to elite consultants and the CEO of ConsultingSuccess.com 01:23 Michael gives us a quick rundown of his career, starting with the creating a consulting business in college with his cousin 04:15 Michael talks about how he deals with challenges and how important it is to stay focused on your plan. 07:42 Michael explains that the really good, long-standing companies out there are masters of subtraction rather than attraction. 12:19 Michael tells us about his book, The Elite Consulting Mind, and how your mindset really is the most important thing in business. 16:46Michael and Steve go in depth about the issue if delaying your progress until everything is perfect instead of “imperfect action”. 24:43 Michael explains how to level up if you're a small business and gives an in-depth explanation of how to put a proposal together. 31:48 Michael tells us how best to get your hands on his book. Mentioned in the show | |||
| 04 Oct 2018 | 86: Molly Grubb | The 2-Week Vacation Business Check-In Strategy | 00:30:03 | |
You start a business… you run it successfully for decades. But, asks Molly Grubb, what’s your exit strategy? The nightmare scenario – you get to the end and don’t have a sellable business or one you can pass on to the next generation. Molly helps people avoid that situation. Try this exercise: If you took a two-week vacation with no contact with your business… what would happen? If the prospect has you running scared… you won’t be able to sell. But Molly has some solid tips for creating an exit plan, which you should be working on right now. We talk about…
Listen now… | |||
| 15 Aug 2019 | Speed of Implementation | 00:17:20 | |
What do you do when you have new ideas to improve your business?
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| 13 Apr 2017 | 14: David Shriner-Cahn | Ever Feel "Stalled"? Here's How To Break Through | 00:32:56 | |
We've all been there... You know where you want to go, but you're stuck. Everything you try to push past the block isn't working... In this episode of The Unstoppable CEO Podcast, I interview David Shriner-Cahn, of TEND Strategic Partners, about his process for "smashing the plateau." David's an expert at helping business owners identify the block and develop strategies for overcoming it. In this episode, you'll discover...
You won't want to miss this episode... Timeline00:13 Steve introduces David Shriner-Cahn, the host of Smashing the Plateau. 01:15 David starts us off by talking about the little talked about the fact that being a business owner can be a lonely place. 02:42 David started off as an engineer and this is where he developed his analytical approach to business and that there is more than one way to get the job done. 05:23 “Success is not an absolute, it is a scale” 09:08 David talks about the real reason for starting Smashing The Plateau- to help people in existing organizations move to greater success. 11:27 Steve outlines his reasons for starting his podcast and of the importance of staying focused. 13:55 David talks about “Reverse Engineering” your future. 16:17 David explains to us the importance of peer support. 20:35 Steve concurs with David on peer support and how impartial critique is vital. 22:39 David continues further by talking about surrounding yourself with people who have shared values. 27:17 David talks about his “curated” learning events, explains what happens there and the results he’s gotten. 31:46 David tells us how to get in touch with him. Mentioned in this episode:
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| 02 Jun 2022 | Joe Soto | Recurring Revenue Ideas | 00:40:13 | |
Want $10k+ per month in recurring revenue?
There’s a revenue stream you probably haven’t thought of yet.
It bolts onto your existing business… It’s not high-ticket… Doesn’t need a complicated funnel, or advertising to make it work. Can add stability to your revenue, without living on the content hamster wheel.
My guest today, Joe Soto, developed his first Mentorship program to give potential clients for his more expensive offers a way to experience working with him, without all the risk of a big price tag. Since then, he’s helped dozens of clients hit that $10k/mo mark (and much more) within weeks of launching their mentorship program.
Today, he joins the podcast to show you how to do the same. | |||
| 26 Dec 2019 | Curse of the Expert | 00:13:52 | |
What makes a potential customer choose your product or service? Your marketing efforts tell your prospects you exist and you have solutions they’re looking for.
But many business owners focus on the wrong thing in their initial marketing because they don’t understand the mindset of a buyer. In fact, they go after too broad a group… instead of focusing on those who will actually pull out their wallets.
I reveal how to identify that select group and how to reach them. I also go into…
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| 20 Jul 2023 | John Vagueiro | How to Scale a Services Firm (Success Story) | 00:33:22 | |
It takes determination to scale a business… This episode’s guest, John Vagueiro, knows this too well—and he’s here to share his inspiring story. John started his business at 17 to help his struggling family. After 3 months of going door to door selling digital marketing services, he got his first “yes.” Now, his business, Adapting Social, serves clients in over 20 countries including Bentley, Ferrari, Columbia University, Compass and RE/MAX. In this episode, John will cover what he’s learned, including:
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| 17 Oct 2019 | Jonathan Keyser | Collaboration + Community Instead of Competition | 00:40:27 | |
Do you have to be cutthroat to be successful in business? No, says Jonathan Keyser, not even in the most competitive industries.
He knows from personal experience. For a long time, he was ruthless as he built his commercial real estate career. But he was also miserable and knew there had to be another way.
When he started helping others… being of service… he was more successful than others. He shares how he formed this philosophy and how it works in the real world, as well as…
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| 29 Sep 2022 | Trevor Turnbull | Unleashing Your Full Potential | 00:41:21 | |
It’s time to stop robbing the world of your gifts… And finally become the “higher self” you’ve always wanted to be… Do you feel you’ve not reached your full potential? Do you want to innovate and disrupt the status quo, but something is holding you back… My friend and colleague Trevor Turnbull overcame this challenge. Recently, he founded The Source Collective to help change makers and visionaries amplify their impact and unleash the full potential of their “higher self.” In this episode, Trevor shares…
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| 27 Dec 2018 | 98: Arthur Joseph | 7 Rituals for Effective Communication | 00:37:39 | |
When you talk to people, it’s not just the words that matter, says Arthur Joseph. How you say something is just as important - if not more. Arthur teaches this Vocal Awareness through his Institute of the same name. Communication is part of everyone’s business – and life. So you’ll want to pay attention to what Arthur has to say about how to create belief, trust, engagement, and more just by changing the way you speak. This works one-on-one in-person, during webinars and podcasts, over the phone, in speeches, and beyond. We talk about how to implement Arthur’s techniques; he even shares vocal warm-ups and exercises you can use right now. Tune in to find out…
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| 09 Jan 2020 | Ted Thomas | A Low-Risk Real Estate Business | 00:27:07 | |
Before his current success, Ted Thomas had some very tough times as an entrepreneur and investor. As in, he lost it all almost overnight. Ted says he wouldn’t trade it because it showed him the dangers of being over-leveraged and tamed his tolerance for high-risk investments.
We talk about how he got into a real estate-focused business with very low-risk that has resulted in steady returns since 1989… who he says is to blame for any failures in your life… and why he says paying other people’s taxes can make you a lot of money.
We dig deep into those topics, as well as…
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| 11 Jun 2020 | Patti Mara | Listening to Your Customers | 00:35:05 | |
As a small business, don’t let yourself become a commodity – you’ll get lost in a crowded market. Instead, to compete effectively, says Patti Mara, you must position yourself as a trusted resource and provider of not products and services – but solutions.
Patti, a business consultant and author of the new book UpSolutions, says there are key things a business must do to reach that goal. It all starts with the customer – and how you interact with them.
She says too many businesses give prospects a reason to default to the competition with the lowest perceived price instead.
We talk about what the ideal customer experience looks like (including during the ongoing pandemic), how to help your customers make “better” decisions, and more, including…
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| 28 Jul 2022 | Erik Luhrs | The Art of Less Doing | 00:37:49 | |
What does quantum physics have to do with growing your business? It has to do with energy… When your mindset is right, you can get exponential results while doing less than you’re doing right now. Less doing… bigger results. My guest, Erik Luhrs, has used these principles to grow businesses by 600% and more. Erik is the world’s only PsychiCognitive Peak Performance Coach. In this episode, he’ll show you how to achieve exponential growth without any extra effort. | |||
| 27 Jul 2017 | 29: John Corcoran | Building Business Relationships for Bigger Profits | 00:42:18 | |
When the going gets tough, the tough... Get connected... When crisis hits--in business or in your personal life--the tendency is to withdraw. But you should actually be looking to your network to help you overcome setbacks. Succeeding in business is, at its core, all about relationships. If you’ve neglected your network. My guest, John Corcoran, and I will be discussing ways to warm up your business relationships so your network is a useful resource. John, of Smart Business Revolution and Rise25, will also share ways to overcome the constant scramble for new clients and how to set up your business for long-term success – without you in the picture. Listen now to learn…
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| 14 Sep 2023 | Jody Sutter | 3 Step Plan for Long-Term Growth | 00:35:06 | |
Growing a business takes a consistent, sustainable approach… In this episode, as part of our series for marketing agency owners, we’ll unpack the Build Win Scale System™ with the inventor herself—Jody Sutter, founder of The Sutter Company. This system is a step-by-step process designed to help leaders of small marketing agencies identify and activate their natural talents for sales and marketing. Jody will share how agency owners (and anyone interested in business-building strategies) can use this system to grow a business over the long term. She’ll cover:
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| 24 Jan 2017 | 1: Brice McBeth | Unstoppable Website Conversions | 00:41:54 | |
In this episode of The Unstoppable CEO™ Podcast Brice McBeth, Founder of Reap Marketing and StandishSalonGoods.com shares the two key questions he's developed to stay focused and unstoppable as he grows two successful companies. Plus, Brice shares his "Conversion Precedence Framework"...if you have a website and want better performance you won't want to miss this... Timeline00:12 Steve introduces Brice McBeth. 02:08 Brice begins by telling us how he got started in business, from IBM to Agency to eventually working for himself. 04:49 Brice defines the trait that he believes makes him Unstoppable- how he deals with attrition. 08:49 Steve adds to Brice’s attrition point by using examples from his own experiences. 11:12 Brice talks about how one of his peers told him to “fire and rehire himself” as a CEO. 13:40 “Email is Evil!” 15:24 Brice talks about his Agency days how this is where he learnt the importance of delegation of work. 18:44 Brice tells us what he is most excited about- his Conversion Precedence Framework. He thankfully breaks it down for us. 22:48 Steve continues Brice’s point on A/B testing. 24:34 Super Bowl commercials suck. 25:53 Brice goes into yet further detail about his concept. 31:30 Brice re-tells a story from Salon Chairs Don’t Sell Themselves about buying an awful $300 website template, that worked! 34:48 Brice explains exactly what Salon Chairs Don’t Sell Themselves can help you with. 38:17 Brice tells us what he is reading right now. Mentioned in the episode
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| 14 Dec 2023 | Mandi Ellefson | Secrets for Scaling a Consulting Firm in 2024 | 00:39:38 | |
Scaling a consulting business is one of the hardest things you can do… But my guest today is giving away all the secrets for those who want to scale a consulting business in 2024… Mandi Ellefson is back on the podcast to discuss her new book, The Hands Off CEO, that gives readers a path to freedom and profit as the owner of a consulting agency. In this episode, she’ll share insights from the book, break down the stages of growing a consulting business, and cover the importance of the right type of client. | |||
| 24 Dec 2020 | Duncan Littlefield | Recalibration for Problem Solving Entrepreneurs | 00:40:14 | |
Our special guest on this episode of The Unstoppable CEO podcast is Duncan Littlefield. He's the Founder and CEO of Littlefield, a holding company that has companies such as The Littlefield Company and Sidecar, where they tell under-told stories, by delivering scalable content for purpose driven companies. He's on a mission to support everyone who wants to become obsessed with their own unique life.
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| 22 Mar 2018 | 58: Jordan Harbinger | How to Rebuild a Business Using Your Network | 00:37:38 | |
Many people think they know what good networking looks like. But Jordan Harbinger maintains that most approach this vital business tool all wrong, don’t do it enough, and don’t have the right goals in mind. Jordan, host of The Jordan Harbinger Show, is an expert in social influence. Over the years, he’s discovered how to form effective business relationships that lead to a financial payoff – often in a way you never expect. If you’ve always shied away from networking or felt it didn’t work, you need to listen to this interview. Jordan has proven strategies for anybody in any industry to build “social capital” you can call on to grow your business. You’ll also discover… * Why you’re never “ready” to start networking – so do it now * The reasons you shouldn’t keep score when you’re networking * The key to overcoming the awkwardness of networking * Ways to turn your network into your business development army * The power of the double opt-in introduction * The ABG Rule for building business relationships * And so much more... | |||
| 26 Mar 2020 | How to Market Your Business Now | 00:17:41 | |
Well, here we are… Week 2 of the pandemic crisis (here in the U.S.). The question I’ve heard a lot this week is how do we market right now, in this strange environment. The answer… thoughtfully and carefully. And yes, you should keep marketing and selling, but it demands a different approach. I outline the three-step approach you should be taking right now in today’s episode. Listen now… -Steve P.S. You may be having to rethink your entire approach to marketing, now that networking events, conferences, and speaking engagements are gone. Our process--podcast + book + strategic referrals en masse--works better than ever. We’d love to do it all for you and have a team standing by, but we also know that hiring our team (or any team) might not be accessible to you right now. We’re working on a program that will guide you in using our approach to get clients, so you can move fast, avoid mistakes, and rapidly get a podcast up and going, create a great version 1.0 of your book, and put it to use to get referrals and clients. It’ll be a fraction of what working with us 1-on-1 would cost. We’re launching a small case-study group next week. Would you like to join us? Email me at steve@unstoppableceo.net with “case-study group” in the subject and I’ll get you all the details. | |||
| 06 Jul 2023 | Ali Katz | The Path to Financial Liberation | 00:40:28 | |
Is financial freedom a trap?
My guest Ali Katz believes we need to reframe it as “financial liberation…”
And create an entirely new paradigm for legal, insurance, financial, and other professionals to find fulfillment in their careers.
In this episode, she’ll share why the old business model is broken and how professionals can shift to a new model.
Ali will cover:
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| 25 Oct 2018 | 89: Kim Butler | Is Everything You Know About Money Wrong? | 00:37:07 | |
Kim Butler, co-founder of the Economics Prosperity Movement, is passionate about helping people keep their finances as efficient as possible and spot opportunities to grow their wealth. Often that means taking an unorthodox approach to investing and financial planning…and going against what mainstream financial advisors will tell you to do with your money. So if you take your money out of the stock market and your 401(k), where should you put it? Kim shares strategies using little-known investment vehicles, as well as unconventional ways to use traditional investments for better returns. Tune in to find out…
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| 30 Mar 2023 | Steven Pemberton | Driving Client Conversions with Virtual Events | 00:31:45 | |
It’s time to finally convert all the fantastic leads on your list who haven’t taken the leap yet…
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| 16 Mar 2023 | Rewind: The Unbelievable Impact of a Book | 00:19:02 | |
This is an excerpt from my newest book The Million Dollar Book.
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| 23 Aug 2018 | 80: Jordan Goodman | Secrets of the 12-Year-Old Entrepreneur | 00:32:32 | |
Whether you’re in startup mode or trying to get to the next level, personal and business finance expert Jordan Goodman has some solid advice what to do and what *never* to do with your money. There are some funding sources out there that would have been unheard of just a few years ago, including some that you *must* stay away from. It might surprise you to learn you can also contact creditors, ask them to reduce your debt, and… they’ll do it happily. A perfect solution when you’re going through a rough patch. Tune in to find out…
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| 08 Feb 2018 | 52: Russ Perry | You Have the Power to Overcome Success Roadblocks | 00:28:38 | |
Think about what your obituary would say if you died today. For Russ Perry, that exercise was the motivation he needed to make major changes. Russ, founder of Design Pickle and author of new book The Sober Entrepreneur, had addiction issues that threatened to unravel his life. But the way he overcame them - and went on to create breakthrough success - can be a great model for any entrepreneur, especially those in start-up mode. For one, Russ has channeled the “power” of addiction (everybody is addicted to something, he says) into positive energy. And he found that the best way to serve your family, your business, and yourself…is to be selfish. He’ll explain how that works during this interview, as well as…
Listen now… TimeLine00:11 Today Steve speaks with the founder of Design Pickle and the author of The Sober Entrepreneur, Russ Perry. 01:25 Russ credits his creativity as his driving force for his success. 03:13 Russ talks about the ATM of Happiness and how it didn’t work for him. 7:00 Russ tells us not to undervalue ourselves when starting off in business. Charge more! 10:11 Steve talks about the hardest part of his day, clearing his mind for 10 mins. They both discuss the gains you get from repeated meditation. 13:51 Russ talks about his mother and how her creating a family tree led him to restart his own by writing his book. 18:03 Russ talks about his addiction and how other successful people could still be addicted but not know it. 21:03 Russ credits a program called “Wake up Warrior” that forces you to simply speak the truth. 23:59 Russ tells us how to get a free chapter of his book. 24:46 Design Pickle allows you to ”rent” a designer for a month. Mentioned in the show
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| 10 Oct 2019 | Book Referral Strategies | 00:26:36 | |
Can you guess the #1 source of new customers and clients for businesses? It’s not marketing or advertising. It’s actually still referrals and word-of-mouth.
There’s nothing that creates trust faster than a personal recommendation. That’s all well and good, you might be saying, but it’s so hard to get even very satisfied clients to take the time and effort to refer you to their network. They’re hesitant… scared even to put themselves out there because it seems like “selling.”
That’s why you take the referral process out of their hands and do it yourself. I share the process for doing that. It’s a system that brings in a steady stream of quality referrals.
I’ve never shared this with anyone, anywhere. Get all the details on that and much more, including...
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| 28 Mar 2019 | Beth Hendler-Grunt | Hiring Interns and Recent Grads | 00:30:47 | |
If you’re a parent, especially if you have a kid in college, you can’t miss this episode. Same with any companies that might be hiring now or in the future.
Beth Hendler-Grunt, of Next Great Step, is a career coach specializing in helping recent college grads land that all important first job… which can set the stage for their whole career.
She shares what students should be doing right now to prepare, even if graduation is years away. Just having a great degree is not enough anymore. That won’t set you apart from other applicants, says Beth. At the same time, she explains why employers shouldn’t be so afraid to hire right out of college.
As an entrepreneur, Beth also highlights how to make sure your business idea has a ready market and you have the right resources – and people around you – to grow. Tune in to find out…
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| 21 Jan 2021 | What do you want from your business? | 00:37:30 | |
A few years ago I was gifted a little book called Wanting What You Want, by Dan Sullivan. Before reading that book, I’d often attach a justification at the end of any statement that started with “I want to…” There was always a “because” that followed. Today on the podcast we explore the importance (and difficulty) in knowing what you really want--in life and in business. As we ramp up for a new year and fresh start after 2020 I think this topic is more important than ever. Here’s what you’ll find when you listen…
Go listen now! | |||
| 25 May 2023 | Carl Cox | A Strategic Plan to Get Unstuck | 00:34:00 | |
Have you been trying to grow your business, but now you’ve hit a wall?
To get past it, you need a strategic plan.
In this episode, Carl Cox covers the 7 key principles for developing a strategic plan that actually gets achieved. If you want to multiply your revenue, free yourself up, and build a self-sufficient team, tune in…
He’ll share:
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| 12 Apr 2018 | 61: Shannon & Bryan Miles | The Attitude You Need to Truly Own Your Business | 00:32:53 | |
The fastest growing workforce these days is a virtual one. And my guests Shannon and Bryan Miles were instrumental in that sea change in the world of work. Employees working from home. Freelancers around the world being hired to collaborate on projects. Entrepreneurs starting “kitchen table” businesses and then hiring folks to work online as needed. With their company, BELAY, Shannon and Bryan have pioneered many of the best practices in virtual work over the last eight years. Along the way, they’ve figured out how to grow their business without it controlling their lives. Check out the conversation and discover…
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| 11 Jul 2019 | Susan Lassiter-Lyons | Never Put the Money “Back” Into the Business | 00:39:24 | |
Susan Lassiter-Lyons, founder and publisher of TheIncomeInvestors.com, was all about real estate, even after the 2008 crash. But then she came to a realization that she had all her eggs in one basket.
So, she decided to diversify and seek out new opportunities to ensure the money she was making was effectively working for her.
Along the way, she discovered that reinvesting all her money back into her business was by far not the best model. And she could find much better returns… and still grow her company. Even better she’s found a way to create passive income that means she doesn’t have to work if she doesn’t want to.
We take a deep dive into that, as well as…
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| 22 Nov 2018 | 93: Mike McDerment | Escape the Time for Money Trap and Finally Get Paid What You're Worth | 00:35:54 | |
Mike McDerment didn’t know much about accounting – the nitty-gritty stuff, at least – when he started FreshBooks out of his parents’ basement. He feels that his “inexperience” was an asset as he grew the business. It also inspired his strong views about how professional service providers should be billing for their work. Too many, says Mike, take an approach that leaves clients unhappy and the provider losing money. He has come up with a simple – yet controversial – alternative. We also talk about a resource he leaned on heavily when obstacles popped up as he grew his business, as well as…
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| 10 May 2018 | 65. Dan Sullivan | Grow Your Business With "Who" Not "How" | 00:44:36 | |
Too many entrepreneurs find themselves stuck for two reasons, says Dan Sullivan of Strategic Coach: 1. They don’t trust employees to do meaningful work in their business. 2. They don’t understand how collaborating with “competitors” can be a real game changer. But, says Dan, to grow your business 5 times, 10 times, or even 100 times where it is today, you can’t go it alone. No amount of hard work will get you there. You need other people. Dan unpacks that concept in this episode and a whole lot more. Tune in to find out…
Listen now… | |||
| 27 Aug 2020 | Hugh Liddle | The Real Reason People Buy | 00:37:16 | |
Hugh Liddle has a simple philosophy when it comes to sales: people don’t buy what they need, they buy what they want.
He says only when you apply that principle to your interactions with prospects will you get the sale. And it’s even essential for products and services you don’t think people would ever “want”… like tax prep help or legal services.
Hugh explains that in those cases, you must understand the difference between the service you provide and the result you deliver as you put together your sales process. Essentially, he says, prospects only care about one thing – and you have to address that when you talk to them.
We discuss that in-depth, including…
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| 26 Jan 2023 | Jay Baer | New Research: The Link Between Speed and Profit | 00:29:44 | |
Time is the single most important element in customer experience…
But most businesses don’t treat it that way.
You might be losing opportunities you didn’t even know about because you were too slow.
So how do you become fast enough for today’s consumers?
Jay Baer is here to share key findings from his new research on the importance of speed in business success.
He’ll cover:
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| 30 Sep 2021 | 3 Ways to Install Leverage (and which to start first) | 00:26:53 | |
How can you get more out of your service business without investing more time?
It can be difficult to do, but I’m going to show you 3 simple ways you can install leverage into your service business to free up more of your time.
Whether you are looking to use these leverage techniques to create time to invest back into your business, or you are looking to enjoy more time away from work, the steps in this episode will get you there, including:
Listen now. | |||
| 19 Dec 2019 | Gregory Gray | Going From Business Owner to CEO | 00:41:17 | |
It’s easy to get caught up in the day-to-day running of your business. But, says Gregory Gray, if you don’t think about the future and work towards it… all your efforts will be for nothing.
Because real sustainable growth can only happen if you’re clear on what you want and make an actual plan to get there… a plan that guides what you do on a daily basis.
Of course, that’s just part of the equation. To be successful, part of that plan must be for you, as the business owner, to “remove” yourself from the business to a certain extent, otherwise it will never grow beyond you.
We talk about how to do that, as well as…
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| 25 Jun 2020 | Jamie O'Kane | Relationship-Based Marketing | 00:42:53 | |
As a business owner, your taxes shouldn’t be an afterthought, something you only think about when you’re getting ready to file. Jamie O’Kane is a CPA who gets proactive when it comes to creating custom tax planning and preparation strategies that can lead to business growth.
Jamie uses her podcast, (Abundant Beans) to help promote her accounting firm. But that’s just the start of her online marketing efforts.
We get into detail on the channels she uses and, along the way, workshop a lead generation strategy that any professional services provider can use.
Tune in to find out…
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| 05 Oct 2017 | 35: Bryan Falchuk | Finding Opportunities in Your Biggest “Problems” | 00:35:13 | |
What would you do if faced with an unfulfilling job, a tragedy at home, or a negative self-image that had been holding you back from true success your whole life? Bryan Falchuk tackled all three head on and in the process transformed his career and life - and worked off nearly 100 pounds at the same time. This coach, best-selling author, and founder of Newbodi.es did it by going to the underlying causes behind his issues. And the techniques he used provide valuable lessons for overcoming your struggles at work and at home and achieving the personal and professional goals that matter to you - especially if they seem out of reach. In this breakthrough interview, you’ll discover...
Listen now... [player] Timeline00:11 Steve introduces Bryan Falchuk, a coach who has transformed not only other people's lives but so many aspects of his life from his health to his wealth. 01:56 Bryan talks about his transitions in life with the first triggered by his wife's illness. 08:21 Steve expands on Bryan’s point that life should be viewed as a journey and not stop at 18! 09:12 Bryan talks about being a “fixer” and how in a way we are all “fixers”. 11:41 Bryan explains how his weight loss was always about framing himself in a different light rather than the usual health or vanity reasons. 16:17 Bryan tells us that through his coaching he preaches people to practice self-love- that there is nothing wrong with you. 22:35 Bryan tells us about his book, “Do a Day”. 29:35 Steve expands on Bryan’s point on how we label ourselves in life and how it doesn’t really work. 32:12 Bryan tells us how to get in contact with him and provides an exclusive discount link For his book. Mentioned in the show
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| 31 Aug 2023 | Rewind: Work by Referral Only - Part 2 | 00:33:41 | |
This is Part 2 of a 3-part series of building your “by-referral-only” client flow this year. If you missed Part 1 you can find it here. Last week, we looked at why the old model of referrals doesn’t work consistently. Today, we’re diving into the mechanics of the new, easier model. In this episode, you’ll discover how to use your best ideas to multiply your referrals… How to create a “mission” bigger than you that your clients can buy into (and why it’s essential to growing referrals)... Why you need to move down the buyer-readiness pyramid if you want to smooth out the feast-or-famine cycle of business development. Part 2 is now live… | |||
| 16 Dec 2021 | The Only 3 Things You Ever Need to Know About Getting Clients | 00:33:59 | |
Many moons ago at the age of 28 I was tapped to be the CEO of the small consulting firm I was working for at the time. Great opportunity, and BIG problem…
It was a great business, but all of our growth came from random acts of referral.
One month we’d get a bunch of referrals, the next, little to none. But, we had long-term recurring relationships so we didn’t feel the inconsistency in our business development.
But it scared the heck out of me…
I wanted to know that we had new clients lined up wanting to work with us.
This is very early days of the Internet so we still had these quaint little places called bookstores. So I browsed the local B&N and picked up the book that I thought would help us finally learn how to market the business…
It was like reading greek. But, it started my journey of trying to crack the code on how to position yourself to get clients who come to you, want what you have, and value it so much that they’ll pay a premium for it.
A little more than two decades after buying that book, I now know it’s all really simple. There are only 3 moving parts to attracting clients.
In this episode, we’re breaking them down.
Inside we cover…
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| 08 Sep 2022 | Noel Andrews | The Digital Delegation Playbook | 00:31:00 | |
This is the most difficult problem that every entrepreneur faces… And after the pandemic, the landscape has shifted so much… I’m talking about building a team. When people show up to the same office every day, building a team comes naturally. But now, your team may not even be working in the same time zone. There are enormous benefits to hiring remote workers… With digital delegation, you can get the best talent for the best prices… But to reap these rewards, you need to create that team atmosphere in the virtual world. My guest today is Noel Andrews, CEO of JobRack. He’s helped businesses all over the world hire over 1,000 remote team members, and he’s here to share his insights with you. | |||
| 27 Feb 2020 | Reaching the 2 Types of Prospects | 00:45:10 | |
Too many business owners look for the “next big thing” in marketing and sales, thinking that’s what they need to accelerate the growth of their business and take it to the next level.
The thing is… if you don’t have a solid foundation, the “next big thing” is not going to get the results you hope for. First you need to know your ideal prospect… and it’s not just anybody with a wallet.
Then you have to realize that there are two types of prospects out there. You have to reach both groups to grow… but each requires a different approach to marketing and closing a deal.
Tune in to find out who your perfect prospect is and how to get through to them, as well as…
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| 15 Apr 2022 | Rewind: Ari Galper - Why You Should Stop Giving Value And What You Should Offer Instead | 00:39:01 | |
Today, on the Unstoppable CEO Podcast, we are revisiting a popular interview for you. We talk about selling in the new world of sales where trust really is the name of the game. We talk to Ari Galper, who is the World’s #1 Authority on Trust-Based Selling. He has been featured in CEO and Forbes. He has a unique approach to sales that I think will resonate. We talk about:
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| 04 Aug 2022 | Olly Wood | Are You Neglecting This (Most Important) Asset in Your Business? | 00:39:24 | |
It’s time to repair the absolute foundation of your business…
You.
You might not even realize how much your physical and mental health habits are holding you back.
You might have less energy, less focus, and less confidence than you’re capable of.
You might think you don’t have time to build a healthier lifestyle on top of working 80+ hours a week growing your business.
My guest Olly Wood is the owner and head coach at The Meta Project, where he helps people elevate their energy, body, and mind.
Olly is here to break down why fixing your health is the most important thing you can do for your business—and show you some small steps to begin your journey. | |||
| 24 Jan 2017 | 3: John Curry | Discover the Secrets to Prospecting and Selling | 00:34:26 | |
Listen as my friend and client John Curry gives you a simple, clear plan for becoming unstoppable in sales. John is a top-performing financial advisor and has been for over 35 years. He’s a lifetime member of The Million Dollar Roundtable and has achieved the Top of the Table and Court of the Table distinctions. What you’ll hear on this interview will transform your approach to selling… Timeline00:46 Steve introduces John Curry 02:30 John begins by telling us how he started off in business and how a battery of aptitudes tests he took whilst in the army pointed him towards sales. 05:52 John outlines his motto for success T.E.A.M- Time, Energy, Attitude, Mission. 11:04 John tells us how his days in the army practicing Muay Thai Kickboxing taught him to get over disappointment quickly and move on, including open heart surgery, clients passing and the economic crash. 14:49 After surgery John reconstructed his entire physical form and explains the importance of keeping fit as well as the importance of breathing! 17:47 John explains that he only works on stuff he likes and pays somebody else to do the stuff he doesn’t. 20:09 John goes through his thought process when something or someone frustrates him. 23:16 He continues his point with a sports analogy. 26:03 John tells us how the 2 books he always carries with him both have the same theme, longevity and how they inspire him to keep working for a very long time! 29:32 Steve expands on John’s point on how retirement should not be the finishing line people believe it to be. Mentioned in the show
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| 14 Dec 2017 | 44: Dov Gordon | Figure Out Your “Ultimate Destination” as an Entrepreneur and Your Path Will Be Clear | 00:44:29 | |
Have you ever fallen into the trap of comparing yourself to others? Their success… their achievements… actually, have nothing to do with you, says my guest this week Dov Gordon. Dov helps people in the corporate world transition into becoming six-figure consultants and coaches. But anyone who’s struggling to grow a new business can benefit from his strategies. In this episode, he shares techniques for clearing away “mental blocks” so you can tackle - and achieve - your biggest, boldest goals. And he’ll highlight the only three things you need to create the business success you deserve. Listen in now to discover…
Listen now… Timeline00:11 Today Steve speaks with Dov Gordon. Dov is a consultant who helps all types of professionals find their ideal clients. 01:02 Dov clears up that he and Steve aren’t actually brothers. 02:34 Dov tells us how he started off in consulting, without any knowledge of consulting at just 22. 05:45 Things never go to plan like all the books say they will. Dov had some particularly tough times. He tells us how his “inner knowing” that it will all work out drove him through his problems. 10:07 Dov comes across as very confident. However Dov says that nobody would swap each other's problems and how the money always comes up not when you want it, but when you need it. 15:50 Steve explains why it's so hard to figure out what you really want. 17:21 Dov Tells us how he believes that we all have a purpose and tells us the only 3 things you’ll ever need to know in life. 23:57Steve talks about when he first asked Dov for help and how he paused over the fee. 27:36 When it comes to investment, Steve usually says yes. 29:36 Dove goes in depth in explaining how people with the same goals always end up meeting each other and “you can’t be a pigeon consultant and attract regal clients”. 40:02 Dov tells us what he is getting excited about in business today. 41:59 Dov has a VERY special gift exclusively for Unstoppable CEO listeners!. Mentioned in the show
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| 06 Apr 2023 | Steve Fretzin | A “Sales-Free” Business Development Approach | 00:33:24 | |
Many attorneys (and most other professionals, too) hate the idea of “selling” but want to build a business…
They want to scale their practice to achieve freedom and control in their legal careers…
Yet they struggle with “sales”—something they don’t teach you in law school.
My guest, business development coach Steve Fretzin, is here to share a unique, “sales-free” approach to growing a legal practice.
He’ll also break down his 3 painless approaches to asking for referrals…
And reveal why peer groups are the secret weapon every business owner needs. | |||
| 28 Apr 2022 | Bill Bloom | Revolutionize Your Relationship with Money | 00:29:09 | |
Today, I welcome back Bill Bloom. Bill is a financial advisor by day and a tech startup founder in his free time.
If you have business ideas that you know will be great, Bill’s story reveals a path to make those ideas a reality…and fast! | |||
| 29 Apr 2021 | The Less I Do The More I Make Pt 4 - People | 00:17:53 | |
Your #1 job is to find and acquire talent…
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| 19 Oct 2017 | 36: Steve Sims | How to Take on Big, Audacious Goals…with Style | 00:32:36 | |
Attitude and confidence - sometimes against all odds - have been the keys to the success of my guest this week. Steve Sims worked his way up from very humble beginnings to become an expert marketer in the luxury space and the founder of Blue Fish, a high-end personal concierge firm. Steve says there’s no such thing as failure - just lessons about what not to do next time and inspiration to move forward. Words any entrepreneur should live by. He’s also come up with a way to make just about anything happen - even a wedding at the Vatican - by kicking difficult projects off their “pedestal” so he can see the steps necessary to make it work. Listen to the conversation to find out…
Listen now… Timeline00:11 Steve introduces Steve Sims, the founder of Blue Fish, a top concierge service provider. He’s a man who knows how to get things! 01:51 Steve Sims starts by telling us about his rise from a bricklayer in England, to Hong Kong to being an A-list fixer. 06:36 Steve Sims explains how he became Unstoppable partly down to his father's view that there is no such thing as failure, it’s just feedback on what not to do. 08:50 Steve Gordon talks about how being an entrepreneur is like always living on the edge. 10:24 Steve Sims explains his thought process on how to pull off a wedding in the Vatican- he simply starts with a phone call. 18:50Steve Sims tells us about what he’s most excited about, including his other company and upcoming book. 22:19 Steve Sims tells us how to improve the people in your network. Get rid of them! 25:12 Steve Sims explains why and how best to rid bad people from your network. 26:48 Steve Gordon talks about having to “prune” his own clients and even friends. 29:08 Both Steve's explain how telling clients that you have released other clients improves their relationship with you. 31:31 Steve Sims tells us how best to get in contact with him. Mentioned in the show | |||
| 14 Feb 2019 | 105: Adam Schaeuble | Transforming Your Business and Body | 00:37:54 | |
How do you go from the lowest of low points to reaching your most important goals? One decision at a time, says Adam Schaeuble, a.k.a. the PHD (Previously Heavy Dude).
Adam shares how he achieved a remarkable physical and business transformation by doing at least one thing every day. And you don’t have to be in dire straits to make it work.
His strategies work when your business has plateaued, goals seem out of reach, and you can’t seem to motivate yourself to make it happen.
He shows you how to move the needle consistently and sustainably. And we also talk about…
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| 14 Jan 2021 | Book Breakthroughs | 00:56:00 | |
Today on the podcast we’re talking about the big breakthroughs that come when you publish a book for your business.
Listen now…
Mentioned in this episode: | |||
| 04 Apr 2019 | Scott Reib | Your Lawyer as a Business Coach | 00:33:26 | |
Most people only seek out legal help as a last resort, when the proverbial “house is on fire.” Big mistake, says Scott Reib, because most matters could be handled simply and inexpensively.
Scott tells us about one key change he’s made when charging for his services that attracts more clients – and keeps them happy enough that they come back again and again. It’s a business model that many professional service providers could adopt to work less and make more money.
We also talk about…
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| 26 May 2022 | Judi Hays | How to Become a LinkedIn Powerhouse | 00:38:20 | |
Ever feel like LinkedIn is a waste of time? Wonder why more people don’t connect or reach out to you? Today on the podcast we’re going to fix that… My guest, Judi Hays, is an absolute LinkedIn expert. … blasting dozens of prospects a day never works | |||
| 17 Jun 2021 | All Your Book Writing Questions Answered | 00:21:10 | |
If you’ve ever thought about writing your own book to attract clients and grow your business, now is the time to do it and I’m here to explain how.
If you have experience solving problems for your clients or a unique method that gets results, and you’re ready to be seen as a leader in your market or industry, this podcast is for you.
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| 10 Nov 2022 | What I’ve Learned After 300 Episodes | 00:16:06 | |
Today we’re celebrating an important milestone—it’s the 300th episode of the podcast! 🎉🎉🎉
When I started the podcast 5 years ago, I committed to it for a decade.
Now, we’re halfway through that decade.
I thought it would be a great time to zoom out and reflect on the most important lessons I’ve learned.
In this episode, I’m going to share my top insights from 12 years of running the business and 5 years of hosting the podcast. So, tune in and you’ll get my #1 insight for…
It might just be the best 20-minutes you invest this month. | |||
| 10 Mar 2023 | Rewind: How to Write Your Million Dollar Book | 00:26:36 | |
The Million Dollar Book is live!
I wrote The Million Dollar Book to give you a 30-day roadmap to creating your own lead-generating book that will produce 7-figures of revenue for your business.
I’ve found that a book is the single best way to generate pre-sold clients for a high-ticket service…
It works better than webinars, online ads, and direct mail… It supercharges referrals, creates better, more prepared clients, who place a higher value on what you do.
It gives you instant credibility that attracts clients today and for years to come…
The problem is that most people believe writing a book is a huge project that requires many months (or years) to complete. It doesn’t have to. Do it right and it is easy and fast.
In today’s episode, I’m giving you a preview of The Million Dollar Book.
Listen to find out:
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| 17 Sep 2020 | David Jenyns | Escaping the Business Owner Trap | 00:43:36 | |
If you went on a vacation for a week… would your business grind to a halt? That means you have an owner-centric business, says David Jenyns. And you need to change the way things are run so you can work on the business – and not so much in it.
David, founder of systemHUB and creator of the SYSTEMology methodology, says putting the right systems in place and empowering your team will free you up to be more strategic, spur growth, and increase the business’s value.
Best of all, your business can run profitably without you… giving you the true freedom to do whatever you want, whenever you want.
And yes, you can even implement systems if you offer professional services.
We get into the details of how to actually implement David’s methodology, including…
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| 13 Feb 2020 | Finding better clients | 00:42:37 | |
When you narrow your target market – and we’re talking narrow – you’ll find that business growth is almost inevitable.
There’s an old saying: “Jack of all trades, master of none.” And it certainly applies when you pick your business’ niche.
If you’re worried that by focusing on your ideal clients you’ll be missing out on a lot of work potential work… realize that you can make more money serving fewer well-qualified clients that you love working with.
It’s not just a recipe for growth but a path to creating a business that supports your lifestyle and not the other way around.
Tune in to discover…
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| 07 Oct 2021 | Charlie Moon | Why the Problem with Your Sales Happens “Before Hello” | 00:43:50 | |
It’s not the most technically competent professional who is successful, it is the professional who makes their competency the most visible.
My guest this week is Charlie Moon. He is an expert in helping professionals develop their businesses by becoming more visible to prospective clients. His techniques allow accountants, engineers, bankers, architects, and others to become more confident and effective in their sales strategies. In our conversation, Charlie walks listeners through several processes he uses with clients, including:
Listen now! | |||