The Art Marketing Podcast (Art Storefronts)
Explorez tous les épisodes de The Art Marketing Podcast
| Date | Titre | Durée | |
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| 23 Jun 2020 | The Art Validation Strategy (Will your artwork sell?) | 00:06:50 | |
When you're just starting out as a fine artist or photographer, the big question is: "will my work sell?" Is it worth buying? Is there a market out there? If you're in this position, don't sit on these questions for months. We have a strategy that gets you the answers in a few days flat. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) Interested in learning more about Art Storefronts? | |||
| 17 Apr 2017 | 006: The Facebook Ad + Email Hybrid Sales Technique for Artists | 00:13:36 | |
A cost-effective technique for artists to get started advertising on Facebook - who to target, what to say, and other do's and don'ts. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing)
Interested in learning more about Art Storefronts? | |||
| 29 Jan 2020 | 041: Facebook Ads for Photographers and Artists | 00:39:17 | |
Where to get started with Facebook and Instagram ads, why it should be a pillar of your art marketing strategy, and how you should actually go about it. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) Interested in learning more about Art Storefronts? | |||
| 02 Jun 2017 | 010: Top 10 Reasons Artists Need to Be Using Instagram Stories | 00:16:26 | |
Are you using Instagram Stories yet? Here's 10 reasons why they are a powerful, essential new tool for artists looking to build an audience. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing)
Interested in learning more about Art Storefronts? | |||
| 12 Mar 2025 | Artist Mays Mayhew | 00:56:22 | |
Join us for an insightful episode of the Art Marketing Podcast as we sit down with artist Mays Mayhew, who shares her journey from managing art supply stores to becoming a full-time artist. Mays discusses the challenges of navigating the art market, the importance of storytelling in selling art, and her strategies for pricing and negotiating with clients. Discover how she balances family life with her passion for art and learn valuable tips for succeeding in art fairs and online sales. Tune in for a deep dive into the world of art entrepreneurship! (00:00) - Introduction to Mays Mayhew's Artistic Journey Mays's Website
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| 02 Jun 2020 | Is Art Selling Right Now? | 00:30:05 | |
Is art selling right now? Nick and Patrick talk about the one tactic that is working really well right now for Art Storefronts members as well as other art industry news. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) Interested in learning more about Art Storefronts? | |||
| 29 Sep 2020 | #15 The Where is your Art Business Quiz | 00:24:10 | |
I intro the quiz concept, talk about the path to a 6 figure a year + art biz, and sum things up with an analogy. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) Interested in learning more about Art Storefronts? | |||
| 17 Mar 2025 | Artist Kate Cook | 00:51:17 | |
Join us for an inspiring episode of the Art Marketing Podcast as we dive into the unique world of automotive art with artist Kate Cook. Discover how Kate blends her passion for cars with her artistic talent, creating stunning pieces that resonate with car enthusiasts. We discuss the challenges and triumphs of creative entrepreneurship, the importance of storytelling in art, and how to leverage social media effectively. Plus, learn about Kate's innovative approach to using automotive paint on canvas and her journey to elevate her work into the fine art realm. Tune in for valuable insights and motivation for artists and entrepreneurs alike! (00:00) - The Importance of Visibility in Art Keep up with the latest https://linktr.ee/artmarketingpodcast\ | |||
| 11 Jun 2020 | How to Build a Viable Art Business in 2020 | 00:14:50 | |
How do you build a viable art business in 2020? Run your own art gallery business online. How? 1) Equip yourself with a Proper Art Gallery Website. 2) Solve the ongoing Marketing Problem. We created Art Storefronts to help you do this. We are an all-in-one solution: Proper Art Gallery Website + Ongoing Marketing Consulting. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) Interested in learning more about Art Storefronts? | |||
| 18 Jun 2020 | Why You Should Launch a Direct Art Business ASAP | 00:24:06 | |
The only way to consistently grow your art business is to stop relying on 3rd parties (galleries, marketplaces, etc.) to sell your art. When you own your distribution, when you own your customer list, you are in control of your business and you can actively grow your business. When you rely on the algorithms of marketplace websites, and when you rely on galleries to sell your art, you are in control of nothing and your income will be unpredictable and unrepeatable. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) Interested in learning more about Art Storefronts? | |||
| 01 Mar 2023 | 043: How Many New Customers Did you Acquire Last Year? | 00:18:51 | |
If I asked you how many new customers you acquired in your art business last year would you be able to answer that question? Interested in learning more about Art Storefronts? | |||
| 30 Jul 2020 | Live Art Shows, New Art Business CRM Feature, and More | 00:22:15 | |
Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) Interested in learning more about Art Storefronts? | |||
| 25 Feb 2017 | 002: Why Most Artists Fail at Facebook Ads | 00:24:48 | |
Advertising on Facebook is so powerful for artists - so why do most fail at it, and how do you run a successful campaign? Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing)
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| 15 Apr 2020 | 042: Instagram Live - How to Do It and Why You Should | 00:30:55 | |
After running 50+ livestreams in the past couple of months, we've realized it might be the best possible way for artists and photographers to bring in free attention right now. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) Interested in learning more about Art Storefronts? | |||
| 04 Mar 2022 | #44 The Next Big Art Selling Holiday is Here: Mothers Day | 00:41:08 | |
Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) Interested in learning more about Art Storefronts? | |||
| 30 Oct 2024 | Artist Kimberly Cammerata | 01:01:30 | |
Join us in this enlightening episode as we dive into the inspiring journey of artist Kimberly Camerata, who transitioned to a full-time art career in 2017. Discover how she navigates the challenges of marketing her work, the importance of consistency in engagement, and the impact of introducing new product lines like petite originals and merchandise. Kimberly shares valuable insights on building relationships with her audience and the power of storytelling in her art. Tune in for practical tips on leveraging social media and maintaining a thriving creative business!
(00:00:00) - Introduction to the Podcast and Guest (00:01:00) - Kimberly's Origin Story and Background (00:02:00) - Transition to Full-Time Artist (00:04:00) - Growth and Challenges Since 2017 (00:09:00) - Understanding Sales Patterns and Customer Engagement (00:10:00) - Importance of Consistency in Marketing (00:16:00) - Overcoming Video Posting Anxiety (00:20:00) - The Power of Personal Content (00:22:00) - The Role of Long-Form and Short-Form Content (00:24:00) - Embracing Change and New Technologies (00:27:00) - Introduction of Co-Pilot and Its Benefits (00:30:00) - Delegation and Time Management for Artists (00:32:00) - Engaging with Customers and Building Relationships (00:36:00) - Plans for 2024 and Audience Feedback (00:40:00) - The Importance of Merchandise in Art Sales (00:48:00) - Customer Acquisition and Long-Term Business Growth
Kimberly's Website
Kimberly's Instagram https://www.instagram.com/kcammerata/
Keep up with the latest https://linktr.ee/artmarketingpodcast
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| 24 Sep 2020 | #14 The Flywheel | 00:32:34 | |
We define the FlyWheel, How we are designing for it, and why it matters. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) Interested in learning more about Art Storefronts? | |||
| 13 Feb 2021 | #27 Why Your Art Business is Destined to Fail | 00:23:14 | |
The basics, how art really sells, why you are failing at FB ads Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) Interested in learning more about Art Storefronts? | |||
| 21 Aug 2020 | #7 The Nuts and Bolts of a Well Run Art Sale | 00:28:28 | |
Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) Interested in learning more about Art Storefronts? | |||
| 07 Sep 2023 | 050: How To Turn Buying Questions into Selling Conversations | 00:27:43 | |
We revisit the only metric that matters from an episode past, I will outline what buying questions are, how to turn them into selling conversations generally and then how to knock them out of the park on Instagram specifically | |||
| 14 Jan 2022 | #40 If you launched your art biz today | 00:56:09 | |
Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) Interested in learning more about Art Storefronts? | |||
| 10 Aug 2023 | A story, of branding, niche, and success. How mid-western painter Megh crossed the 1 Million Mark in art sales. | 01:55:55 | |
7 years ago Megh went all in on her art career. Her journey since has seen her surpass the 1mm mark in sales, discover a niche, and cement herself as a brand. This is her story, interview, and question and answer section . | |||
| 09 Mar 2017 | 003: Not All Traffic Is Created Equal - An Intro to Facebook Traffic | 00:26:35 | |
Thinking about your traffic in terms of cold, warm, and hot segments - plus how to effectively advertise to each of them on Facebook and Instagram. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing)
Interested in learning more about Art Storefronts? | |||
| 29 Jan 2020 | 043: How Many New Customers Did you Acquire Last Year? | 00:20:14 | |
Attention was hard to get in ’19 and it’s gonna be even harder in ’20. In this episode: What the smart artist is gonna do about it, and I proffer up a New Years’ Resolution for you. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) Interested in learning more about Art Storefronts? You can schedule a test drive here
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| 23 Aug 2024 | Artist Kelly Corbett | 00:40:30 | |
In this podcast interview, Patrick speaks with Kelly Corbett, a talented landscape painter based on Vancouver Island, Canada. They discuss Kelly's journey from being a professional photographer to becoming a full-time artist with a successful online presence and substantial local following. Kelly shares insights into her marketing strategies, including her growth on Instagram, the importance of consistent social media engagement, and the benefits of painting publicly. They also touch on the challenges and rewards of managing a balance between art and personal life. (01:35) Kelly's Artistic Journey (03:01) Finding Her Niche (06:05) The Impact of Social Media (08:48) Joining Art Storefronts (09:56) The Power of Consistency (12:18) Merchandising and Gallery Presence (15:22) The Future of Art Galleries (18:27) Navigating Gallery Relationships (18:57) The Case for Opening Your Own Gallery (20:00) Building an Email Marketing Strategy (21:48) The Importance of Consistency (22:21) Advice for Aspiring Artists (23:38) Long-Term Goals and Work-Life Balance (25:14) Challenges and Improvements (27:28) Leveraging Social Media and Live Broadcasts (31:25) Balancing Art and Outdoor Adventures (36:24) Concluding Thoughts and Encouragement
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| 23 Aug 2018 | 029: Your 4th Quarter Marketing Audit | 00:26:44 | |
The (surprisingly short) list of tools you need to be ready for our 4th quarter playbook, thoughts on getting attention during the holiday rush, and what this all has to do with the Kardashians. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) Interested in learning more about Art Storefronts? | |||
| 06 Jan 2021 | #23 Looking to sell your art in 2021? You need to follow this list | 01:01:19 | |
How you are gonna grow your business in 2021, some high-level business discussion and the fundamentals, and the things you simply cannot ignore if you want to thrive in 21. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) Interested in learning more about Art Storefronts? | |||
| 11 Aug 2020 | #4 An Art Specific Marketing Agency? | 00:29:16 | |
We define what one might look like, The demand for such a business, and the potential ups and downs. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) Interested in learning more about Art Storefronts? | |||
| 05 Apr 2025 | Photographer Gary Roche | 00:28:37 | |
In this episode of the Art Marketing Podcast, I had the pleasure of interviewing photographer Gary Roach, who has an impressive background in both nursing and photography. Gary has been living in Naples, Florida, for over 30 years and has developed a passion for wildlife photography, particularly in the vibrant ecosystems of Florida. Throughout the conversation, we touched on the importance of marketing, building an email list, and leveraging social media to connect with potential customers. Gary's journey is just beginning, and I look forward to seeing how he utilizes his skills and experiences to grow his photography business in California. This episode is a great reminder of the power of passion and perseverance in the art world. 00:00:00 - The Future of AI in Photography
Keep up with the latest Signup for a free account on ArtHelper and use my jazzy coupon code which is POD. This will give you a free month of the Pro plan that has all the bells and whistles | |||
| 22 Jan 2021 | #25 Start with Demand & Work Backwards | 00:33:03 | |
How to pick subject material, Where to start, The way most artists and photographers do it, a new way to do it Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) Interested in learning more about Art Storefronts? | |||
| 01 Feb 2017 | 000: Introducing the Art Marketing Podcast | 00:22:12 | |
The mission and vision for our brand new podcast. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing)
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| 19 Jun 2017 | 012: How and When to Direct Message Content Curators on Instagram | 00:20:32 | |
Content curators on Instagram can extend your reach by the hundreds of thousands, but how should you go about approaching them? Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing)
Interested in learning more about Art Storefronts? | |||
| 16 Aug 2023 | 048: Smart Artists don't run ads... instead they do this. Introducing "The Loop" | 00:33:34 | |
I will define the loop, what it is at its core, how to think about it, and how to use it in different scenarios — both online and offline. Also... how to super charge it | |||
| 25 Aug 2020 | #8 Stop Procrastinating. Stop BS-ing Yourself. Only the market can tell you. | 00:41:02 | |
Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) Interested in learning more about Art Storefronts? | |||
| 17 Oct 2020 | #17 Q4 and Pivot | 00:25:39 | |
Q4 and the coming sales, it's all just another muscle, and the pivot. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) Interested in learning more about Art Storefronts? | |||
| 14 Jul 2020 | So the Pandemic Is Back. Now What? | 00:23:44 | |
So the pandemic is back. Now what? In this episode, Nick and Pat talk about what this means for art businesses. Here's the bottom line: nothing is opening soon. So, if you haven't already moved over to the new business model of selling your art directly, if you aren't executing on the tactics that are working really well right now and that are resulting in Black Friday sales numbers for our members, then now is the time to act. This pandemic isn't going away anytime soon. Set your art business up for success before you fall behind. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) Interested in learning more about Art Storefronts? | |||
| 19 Jul 2023 | 046: Two trains, two tracks, no brakes | 00:26:37 | |
A new way to contemplate your art career, what you should be working on, and reseting your expectations to success. | |||
| 24 Jun 2020 | Making Sure You Have the Right Art Business Strategy | 00:28:18 | |
Most photographers and artists think the only way to sell art is through 3rd parties, like galleries, and this is what causes the starving artist problem. The right art business strategy starts with focusing on building a direct art business. A direct business is when you are doing your own direct marketing, your own direct sales, you own your customer list, you make the most money from your artwork, and nobody can take anything away from you because you own all of it. You are not dependent on any 3rd parties to make sales. Indirect is when you are selling through 3rd parties (galleries, publishers, etc). What happens with 3rd parties is the rug always eventually gets pulled out from underneath you, as many people learned the hard way during this pandemic. Make sure you have the right art business strategy and set your business up for long-term success. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) Interested in learning more about Art Storefronts? | |||
| 27 Jul 2020 | Do Live Art Shows Work? | 00:23:21 | |
We're over 4 months into this pandemic, some businesses have come out and said employees will not be returning to the office until 2022, people now more than ever are looking to decorate their living/work spaces, art sales have been surging since April, and the biggest art-selling time of the year (4th quarter) is just around the corner. Do live art shows really work, or is there a better tactic to take advantage of this surge in art sales? Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) Interested in learning more about Art Storefronts? | |||
| 25 Sep 2018 | 031: Adding Facebook Contests to Your Q4 Strategy | 00:35:46 | |
Running contests on Facebook, a 4th quarter playbook update, and some essential updates to the highest ROI marketing tactic in the art world today. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) | |||
| 02 Nov 2023 | 053: Art Sales are 50-50 | 00:29:51 | |
I define the concept, talk about how things evolved to get here, some psychology, I am going to ask whether or not your IG profiles passes the test and then get tactical on how you can put it to use in your art business | |||
| 01 Oct 2020 | #16 So you want to be an artist or photographer that sells? Start selling | 00:36:52 | |
You want to sell your art or photography, you want to know what to do, you ask me about how to do that (all the time) Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) Interested in learning more about Art Storefronts? | |||
| 27 Jul 2021 | AMA: Ask Me Anything; Live Streaming Stats and More | 00:47:22 | |
Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) Interested in learning more about Art Storefronts? | |||
| 16 Jun 2020 | An Art Business in 10 Years | 00:24:06 | |
Nick and Pat talk about the radical shift occurring in the art industry right now, the difference between selling art indirectly and directly, the importance of owning your own distribution, email list, and customer list, how to make the most money from your artwork, and the skills you need to build your own successful art business. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) Interested in learning more about Art Storefronts? | |||
| 25 Oct 2017 | 015: Greatest Time Ever to Be an Artist? | 00:35:36 | |
How the internet has changed everything, how that change applies to the art world, and what artists should do to take advantage of this. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing)
Interested in learning more about Art Storefronts? | |||
| 14 Dec 2024 | Artist Johnny Adolphson | 00:30:39 | |
Join Patrick as he interviews Utah-based landscape photographer Johnny Adolphson, who shares his journey from a side gig to a thriving full-time art business. Discover how Johnny successfully markets his work through local shows, restaurants, and hotels, leveraging his deep connection to the Heber Valley. Learn about the importance of building a local customer base, the challenges of online art sales, and the strategies that have helped him thrive in a competitive market. Tune in for valuable insights on attracting high-end clients and the power of consistent marketing!
(00:00) - Attracting Interior Decorators and Restaurants (05:30) - Johnny Adolphson: Introduction and Background (10:00) - The Importance of Localized Art (15:00) - Navigating Economic Trends in Art Sales (20:00) - Sales Strategies: Online vs. Offline (25:00) - Getting Art into Hotels and Restaurants (30:00) - The Role of In-Person Events in Art Sales (35:00) - Future Opportunities and Gallery Considerations (40:00) - Feedback on Art Storefronts and Tools
Johnny's Website https://www.johnnyadolphsonphotography.com/
Johnny's Instagram https://www.instagram.com/johnnyadolphsonphotography
Keep up with the latest https://linktr.ee/artmarketingpodcast\
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| 27 Nov 2019 | 039: Omni-Channel Marketing (A Key Q4 Strategy) | 00:34:15 | |
The Q4 holiday season is all about running your best sale of the year - but how should you get the word out? Meet the omni-channel marketing playbook. Plus: What to do about paid traffic for Black Friday and Cyber Monday. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) Interested in learning more about Art Storefronts? | |||
| 29 Jan 2020 | 040: Your New Year's Resolution – Move the Attention Around | 00:20:14 | |
Shownotes will be coming soon | |||
| 22 Nov 2017 | 018: Facebook Messenger is the New Email | 00:27:15 | |
Why email is dead, Facebook Messenger and Chat Bots, and how artists can use Facebook Messenger to build their audience and sell more art online. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing)
Interested in learning more about Art Storefronts? | |||
| 09 Jun 2020 | The Random Show: Eating Our Own Dogfood | 00:26:49 | |
Nick and Pat discuss what's going on in the art industry today. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) Interested in learning more about Art Storefronts? | |||
| 20 Feb 2024 | Selling From Now Through Father's Day, The Power of Not Quitting, & Acquiring New Customers vs True Fans | 00:57:28 | |
Nick and I talk about what to do to sell art between now and Father's Day, following economic drivers with your art business, custom artwork strategies, the power in not giving up, and the importance of acquiring new customers.
Links from the show: | |||
| 11 May 2017 | 008: AOV and the "Shoot First Ask Questions Later" Technique | 00:18:26 | |
How to market your art online and position yourself for Mother's Day sales. A step-by-step plan you can follow. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing)
Interested in learning more about Art Storefronts? | |||
| 23 Aug 2023 | 049: Supercharging "The Loop" | 00:42:35 | |
Last week I covered the loop, this week I present the tactical guide on how to supercharge it; the who what when where why... | |||
| 08 Nov 2018 | 033: Using Facebook Ads WITHOUT a Warm Audience | 00:25:29 | |
Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing)
Interested in learning more about Art Storefronts? | |||
| 10 Sep 2020 | Trolls. Not the kids movie. The other kind. | 00:40:03 | |
How to deal with trolls on the socials, how to think about trolls on the socials, how to be ruthless with your inputs. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) Interested in learning more about Art Storefronts? | |||
| 28 Jun 2024 | Artist Hava Gurevich | 00:47:30 | |
An in-depth interview with artist Hava Gurevich. She covers how her art career started. What has worked along the way and how she finally decided to go full time.
(00:00) Introduction to the Artist Interview Series (00:35) Hava's Artistic Journey: From Photography to Painting (02:16) Joining Art Storefronts: The Turning Point (03:31) First Year Challenges and Successes (10:09) The Power of Social Media and Reels (12:51) Exploring Niches and Diversifying Art (21:38) Advice for New Artists and Customer Acquisition (24:47) The Collector Phenomenon (26:09) Transitioning to Full-Time Art Business (28:17) Merchandising and Marketing Strategies (30:59) The Power of Merchandise as Advertising (37:14) Community and Peer Support (41:09) Exploring New Product Ideas (46:49) Conclusion and Future Plans
Links Watch this episode on Youtube
Stay Up To Date With The Latest | |||
| 30 Aug 2018 | 030: How to Create LTV Audiences for Facebook/Instagram Ads | 00:36:48 | |
How to create a Facebook/Instagram Ads audience based on Lifetime Value (LTV), use cases you probably haven't thought of, and thoughts on targeting to cold audiences in Q4. The (surprisingly short) list of tools you need to be ready for our 4th quarter playbook, thoughts on getting attention during the holiday rush, and what this all has to do with the Kardashians. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) | |||
| 13 Jun 2024 | 056: Imagine if you could advertise cheaply and actually get results | 00:24:50 | |
You know you need to advertise, you know social media ads don't work so let's get creative with an inexpensive but highly effective technique...post cards dropped on doorsteps. Chapters (00:00) Introduction to Creative Advertising for Artists (00:48) The Power of Local Marketing (01:34) Real-World Marketing Inspiration (02:57) The Cyclical Nature of Advertising Trends (04:36) Challenges with Social Media Ads (05:26) Reviving Direct Mail Marketing (07:24) Practical Steps for Postcard Marketing (14:13) Designing an Effective Postcard (23:26) Final Thoughts and Encouragement
Links Vista Print Link https://www.vistaprint.com/marketing-materials/postcards
Google Voice https://voice.google.com/
Image of my Neighbors Postcard https://drive.google.com/file/d/1VcXSBc7g2kep4a7gCdjKr3XhcM8toX1n/view?usp=drive_link
Stay Up To Date With The Latest https://linktr.ee/artmarketingpodcast
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| 02 Sep 2020 | Perfectionism is Poison when it comes to building an Art Biz | 00:34:49 | |
Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) Interested in learning more about Art Storefronts? | |||
| 23 Jan 2025 | Artists, Meet Your AI Team – ArtHelper.ai Does the Work for You | 00:36:56 | |
This podcast episode explores the transformative impact of AI on the creative industry, specifically focusing on artists and photographers. | |||
| 09 Jun 2021 | #36 What's the biggest ecommerce event in the world? | 00:21:16 | |
A primer on sales, What the event is it & where it ranks, and what you can learn from it and bolt into your marketing operation. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) Interested in learning more about Art Storefronts? | |||
| 12 Jun 2017 | 011: Artists Are Start-Ups + Instagram Direct Messaging | 00:13:11 | |
Taking feedback from your customers, doing things that don't scale, and direct messaging on Instagram. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) | |||
| 26 Feb 2021 | #29 Your NEW Most Important Metric | 00:19:10 | |
The things that don't scale, video, and your new most important metric. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) Interested in learning more about Art Storefronts? | |||
| 20 Dec 2024 | Artist Kenneth LeRose | 00:29:46 | |
Join us in this episode of the Art Marketing Podcast as we dive into the inspiring journey of photographer Kenneth LeRose. From his beginnings in fitness photography to mastering astrophotography while living in an Airstream, Kenneth shares his passion for teaching and creating stunning visuals. Discover his strategies for building an engaged audience on Instagram, the challenges of monetizing his art, and his recent experiences with Black Friday and Cyber Monday sales. Tune in for valuable insights on marketing, workshops, and the pursuit of passive income in the art world!
(00:00) - The Creative Struggle (00:19) - Connecting Emotionally Through Art (00:31) - Successful Launch Strategies (00:57) - Building an Audience (01:39) - Introduction of Kenneth LaRose (02:55) - Kenneth's Photography Journey (05:02) - Living the Airstream Life (05:43) - Finding a Niche (06:57) - Monetizing Through Workshops (07:37) - Marketing Strategies for Workshops (08:44) - Exploring Digital Classes (09:57) - The Challenge of Creating Digital Products (10:51) - Engagement on Instagram (12:01) - Bridging the Visual Gap (13:31) - Kenneth's Experience with Art Storefronts (15:39) - Black Friday and Cyber Monday Results (19:11) - Understanding the Art Market (21:19) - Leveraging ManyChat for Engagement (24:03) - Living Without a Home Base (25:16) - Future Plans for Teaching (27:20) - Weekly Live Sessions (28:12) - SEO and Visibility Issues
Kenneth's Website
Kenneth's Instagram https://www.instagram.com/krl_photo/
Keep up with the latest https://linktr.ee/artmarketingpodcast\
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| 05 Aug 2020 | #1 - Introducing Art Business Mornings | 00:25:03 | |
We define the term art business, introduce the show and your hosts, the 5 pillars of a six figure a year art business, and the mechanics of the show. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) Interested in learning more about Art Storefronts? | |||
| 04 Apr 2018 | 025: Creating an Art Marketing Plan for 2018 and Beyond | 00:24:32 | |
From communicating with your audience in the right way to running sales, here's everything we've learned about crafting a powerful art marketing plan for 2018, 2019, and beyond. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing)
Interested in learning more about Art Storefronts? | |||
| 27 Apr 2021 | #34 The Best Art Doesn’t Win. The Art that Everyone Sees Wins. | 00:40:44 | |
First we come to terms with, then we sort how to solve for it, and the perspective of how long its gonna take. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) Interested in learning more about Art Storefronts? | |||
| 23 May 2019 | 036: Pop-Ups? Yes, Pop-Ups! | 00:25:38 | |
A rant on attention, an analogy on pop-ups, and why whether you like them or not you need to be using them. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) Interested in learning more about Art Storefronts? | |||
| 14 Nov 2017 | 017: The Holiday Art Marketing Playbook | 00:40:18 | |
An overview of the power of holiday marketing with actionable steps you can take to market your art during the holidays this 4th quarter. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing)
Interested in learning more about Art Storefronts? | |||
| 22 Nov 2024 | Artist John Kennington | 00:38:43 | |
Join us for an insightful conversation with talented photographer John Kennington, who shares his journey of transitioning to full-time photography and the art of selling at shows. With over 50 years of experience, John discusses his strategies for capturing customer emails, the importance of storytelling in his work, and how he balances online sales with in-person events. Discover the challenges and rewards of being a "road warrior" in the art world, and learn valuable tips for aspiring photographers looking to make their mark. Tune in for a wealth of knowledge and inspiration!
(00:00) - Introduction to Email Engagement and Online Business Growth John's Website John's Instagram https://www.instagram.com/kenningtonphoto/ Keep up with the latest https://linktr.ee/artmarketingpodcast\
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| 19 Jul 2021 | #37 A Vision for a New Type of Art Gallery | 00:26:21 | |
Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) Interested in learning more about Art Storefronts? | |||
| 29 Oct 2020 | #19 It's video, stupid | 00:27:09 | |
A play on James Carville's famous quote, The best way to sell art or photography, and why you need to be prepared to leverage video this q4 and really all day, everyday. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) Interested in learning more about Art Storefronts? | |||
| 11 Jun 2022 | #48 Meet Megh. An overnight success takes 10 years | 00:48:49 | |
All the latest and greatest can be found here (we are constantly updating this thing) Interested in learning more about Art Storefronts? | |||
| 03 Sep 2020 | #11 Discounting Your Art or Photography. Should you? | 00:48:40 | |
Do you discount your art, we put this one to bed, once and for all Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) Interested in learning more about Art Storefronts? | |||
| 08 Nov 2024 | Artist Perry Milou | 00:49:17 | |
Join us for an inspiring conversation with artist Perry Milo, who shares his journey from street selling to becoming a successful full-time artist. Discover how he leverages social media, guerrilla marketing, and philanthropic endeavors to turn his passion for art into a thriving business. Perry discusses the importance of building connections, being prolific, and the strategies that have helped him navigate the art world. Whether you're an aspiring artist or simply curious about the creative process, this episode is packed with valuable insights and motivation. (00:00) - Turning Passion into Profit Perry's Website Perry's Instagram Keep up with the latest | |||
| 10 May 2024 | 055: How many times a day do you pick up your cell phone? | 00:29:25 | |
We start with the answer to the question, talk about merch broadly, and talk about cell phone cases specifically and tactically | |||
| 28 Aug 2020 | #9 How To Run Flash Sales with Live Video | 00:38:30 | |
Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) Interested in learning more about Art Storefronts? | |||
| 14 Nov 2024 | Artist Bob Gherardi | 00:43:57 | |
Join us for an inspiring episode of the Art Marketing Podcast as we sit down with artist Bob Gherardi, who shares his incredible journey from struggling illustrator to successful fine artist. Discover how Bob transformed his approach to marketing, embraced local art fairs, and found his niche with crows and ravens, leading to a remarkable $30,000 weekend in sales. Tune in to learn valuable insights on pricing, building connections, and the importance of stepping out of your comfort zone in the art world. Whether you're an emerging artist or a seasoned pro, Bob's story is sure to motivate and encourage you on your own artistic journey!
(00:00) - Introduction and Artist's Journey (05:30) - Transition to Fine Art and Early Challenges (10:00) - Rediscovering Art and Joining Art Storefronts (15:00) - Finding a Niche and Art Fairs (20:00) - Sales Strategies and Pricing (25:00) - Online Sales and Marketing Efforts (30:00) - Reflections on Growth and Future Goals (35:00) - Black Friday and Holiday Marketing Plans
Bob's Website Keep up with the latest | |||
| 03 Jun 2020 | Just Ship It | 00:13:33 | |
Nick Friend (CEO) and Patrick Shanahan (CMO) on the importance of just getting your art business started and not worrying about perfection or problems that don't yet exist. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) Interested in learning more about Art Storefronts? | |||
| 07 Jun 2021 | #35 Your Collector List | 00:25:55 | |
What is it, What can it do and how do you treat it, and why it's the most important asset and art business can have. Don't Be a Starving Artist by Wyland https://www.wyland.com/ Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) Interested in learning more about Art Storefronts? | |||
| 07 Nov 2017 | 016: The New, Shocking Way to Build Your Email List (It's Not) | 00:18:49 | |
A to Z on building your email list – how to get your website traffic onto your list, moving that list into Facebook Ads, and a hack for getting your contacts into FB if you don't have their email addresses. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing)
Interested in learning more about Art Storefronts? | |||
| 14 Jun 2018 | 028: Augmented Reality: The New Standard for Buying Art | 00:24:30 | |
Welcome to AR 101 – What Augmented Reality is, why it's a dream come true for fine artists and photographers, and how to offer it right through your website. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) | |||
| 25 Mar 2021 | #31 Our Top 6 Takeaways from the just released Art Market 2021 Report | 00:43:20 | |
Some background on the report, our top stats from it, and what it portends for artists and photographers in 2021 and lastly what you won't read in this report. https://www.artbasel.com/ Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) Interested in learning more about Art Storefronts? | |||
| 27 Feb 2022 | #43 The importance of Print on Demand aka POD | 01:08:04 | |
Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) Interested in learning more about Art Storefronts? | |||
| 20 Dec 2023 | Finish off your Dec strong, Being ready for Jan, Asymmetry of the Art Biz, & Shiny Object Syndrome | 01:08:45 | |
Nick and I talk about what to do between now and the end of the year, how to set yourself up to be ready in January we talk about the asymmetry of the art business and finish it off with some shiny objecy syndrome discussion. | |||
| 20 Mar 2017 | 004: Pivoting to Find Your Niche with Artist William K. Stidham | 00:36:46 | |
Bill Stidham on changing subject matter to find your art niche, and hitting the pavement to build a sustainable online/offline hybrid art business. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) Interested in learning more about Art Storefronts? | |||
| 20 Feb 2021 | #28 The Basement Sale | 00:24:44 | |
Attention, The basement sale concept, its stumbling blocks, and how to get started. The Basement Sale Example https://www.youtube.com/watch? Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) | |||
| 17 Apr 2025 | Helsinki Bus Station Theory | 00:06:59 | |
In this episode of the Art Marketing Podcast, we explore the powerful concept of the Helsinki Bus Station Theory, a metaphor for the creative journey of photographers and artists. Join us as we delve into the importance of perseverance and staying true to your unique vision, even when it feels like you're going in circles. Discover why the most impactful artists are those who commit to their path and continue to evolve their work over time. Whether you're a seasoned photographer or just starting out, this episode offers valuable insights to help you find and stay on your creative bus. (00:00) - Introduction to the Helsinki Bus Station Theory
https://linktr.ee/artmarketingpodcast\ | |||
| 07 Aug 2024 | Photographer Dan Sundhal | 00:40:30 | |
Photographer and artist Dan Sundahl started his art career on the advice of his therapist. Art was meant to be a vehicle of healing. It just so turns out this journey back to health propelled him towards a successful niche and he has not looked back since.
(02:29) Dan's Unique Origin Story (04:14) The Emotional Impact of Dan's Art (05:49) Creating and Connecting Through Art (07:58) The Journey to Success (12:58) The Business of Art (21:29) Growth and Future Plans (23:05) Managing Art and Social Media (23:40) The Art Pricing Debate (24:24) Marketing Strategies and Challenges (25:44) Healing Through Art (26:00) Future Aspirations and Business Goals (26:58) Art Therapy and Personal Connection (31:23) Advice for Aspiring Artists (37:53) The Importance of Delegation (39:52) Conclusion and Final Thoughts
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| 12 Feb 2022 | #42 Your Marketing Assistant: From "One Size Fits All" to "Tailored to Your Artistic Journey" Inbox | 00:50:54 | |
Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) Interested in learning more about Art Storefronts? | |||
| 28 Feb 2025 | Artist Xcvi | 00:34:04 | |
In this episode of the Art Marketing Podcast, we sit down with mixed media acrylic artist Xcvi, also known as X, who shares his inspiring journey of resilience following the devastation of Hurricane Helene. Discover how he transformed loss into beauty through his art and the importance of valuing one's creative work. X discusses his unique approach to connecting with audiences, the challenges of selling art, and the role of community in rebuilding after disaster. Join us as we explore the intersection of art, personal growth, and the power of storytelling. (00:00) - The Value of Art and Connection Xcvi's Website Keep up with the latest | |||
| 13 Aug 2019 | 038: Q4 Is Coming and It's Gonna Be Your Biggest Yet (Here's Your Checklist) | 00:29:52 | |
Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) Interested in learning more about Art Storefronts? | |||
| 12 Apr 2018 | 026: You Made a Sale, Congrats, Now the Work Begins | 00:19:41 | |
How to make the most of closing a sale and ensure that that first-time customer becomes a repeat customer – whether their experience was positive, negative, or neutral. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing)
Interested in learning more about Art Storefronts? | |||
| 17 Jul 2020 | Teasing Our New Show: Art Business Mornings | 00:29:59 | |
This pandemic has advanced the adoption of technology that otherwise would have taken 10+ years to become mainstream. The result? A full blown online art market. If you haven't moved your art business online yet, you're going to start falling behind. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) Interested in learning more about Art Storefronts? | |||
| 26 Apr 2017 | 007: The Mother's Day Marketing Playbook | 00:14:45 | |
How to market your art online and position yourself for Mother's Day sales. A step-by-step plan you can follow. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing)
Interested in learning more about Art Storefronts? | |||
| 08 Sep 2020 | #12 How To Merchandise Your Art or Photography | 00:44:31 | |
Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) Interested in learning more about Art Storefronts? You can schedule a test drive here
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| 27 Mar 2018 | 024: Do Artists Still Need Websites? | 00:24:57 | |
In this episode, we talk about coping with change in your marketing strategy, staying focused on where the attention is, and whether or not artists need websites. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing)
Interested in learning more about Art Storefronts? | |||
| 22 Jul 2021 | #38 You want to sell 15k of art this year. Good. Q4 is coming and its time to get ready. | 00:52:42 | |
Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) Interested in learning more about Art Storefronts? | |||
| 18 Nov 2020 | #22 Extraordinary Events, Extraordinary Outcomes | 00:18:51 | |
Living through great disruption, How its changing habits, how artists and photographers need to see the silver lining and embrace the coming changes Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) Interested in learning more about Art Storefronts? | |||
| 25 Apr 2018 | 027: The Art Show Playbook | 00:26:01 | |
What to do before, during, and after your art show to get the highest possible ROI from your time and effort. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing)
Interested in learning more about Art Storefronts? | |||