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DateTitreDurée
12 Nov 2020Introduce Yourself Confidently as an Artist (#65)00:13:03
Introducing yourself as an artist is a topic I never could have dreamed up while I was working in art museums. It wouldn’t have occurred to me that artists would have a hard time introducing themselves. It seems like all you have to do is say, “I’m an artist” and the conversation opens wide.

But what I’ve learned in the years since working in the museum bubble is that it isn’t always that easy to say “I’m an artist”. Then, when the words finally do come out, what do you say after that? If you’ve found yourself struggling to confidently introduce yourself as an artist, know that you are not alone. A well-crafted introduction should seem effortless but it also has the potential to change the course of a conversation and connect you with people who can have a great impact on your work.

Let’s examine why introducing yourself as an artist can be such a struggle, why you should care about confidently introducing yourself as an artist, and what you can do today to master the art of introducing yourself as an artist.

 

Highlights

 

  • Why is introducing yourself as an artist so difficult? (1:34)

 

  • Why you should care about introducing yourself as an artist. (4:38)

 

  • Take advantage of introductions as a starting point (6:26)

 

  • Tips for refining your informal introduction. (7:37)

 

  • What your informal introduction isn’t going to do for you. (10:17)

 

  • Where to go next — preparing powerful yet natural follow-up statements. (11:35)

 

Mentioned

 

 

Resources

 

 

 

10 Oct 2024Artist Contracts, Studio Loans, and Collaboration with Virginia Broersma (ep. 207)00:43:12

host: Alyson Stanfield

Artist and advocate Virginia Broersma talks with me about her efforts to support fellow artists through practical resources. Virginia shares how she founded The Artist's Office to help artists manage administrative tasks and created The Artist's Contract, a free tool for artist protections.

We also explore her Studio Loan program, which connects artists needing temporary studio space. Virginia's work highlights the importance of collaboration, transparency, and empowering artists to navigate their careers confidently.

00:22 Meet Virginia Broersma 
01:16 Virginia's Recent Projects and Initiatives
02:15 The Evolution of Virginia's Career
03:49 The Artist's Office: Supporting Artists
06:03 Navigating Opportunities and Challenges
07:36 Balancing Art and Administrative Work
08:41 Setting Boundaries and Prioritizing Studio Time
24:57 The Artist Contract and Studio Loan Program
34:57 Encouraging Artist Collaboration and Networking

🎧 RELATED EPISODES

How to Legally Protect Your Creative Work with Kathryn Goldman (ep. 125)

Artist as Problem Solver with Michael Gadlin (ep. 93)

Risk, Rejection, and Resilience with Christine Aaron (ep. 114)

 

📖 To read more, see images, find resources mentioned, and leave a comment, visit https://artbizsuccess.com/broersma-contracts

⭐️ Connect with Virginia and see more of her art: https://virginiabroersma.com

 

🟪 I have a short webinar that would be a great resource for helping you to increase the perceived value of your work.

It’s called How to Ask for More Money for Your Art. It's only $20. And the reason that I make it so affordable is because it's fundamental. I created How to Ask for More Money for Your Art because I noticed so many artists were sabotaging their work.

If you need to increase the perceived value of your art, check it out.

 

⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~

This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/

23 Mar 2023Gaining Marketing Skills Quickly by Leading a Creativity Challenge with Kristen O'Neill (#145)00:47:14

In this episode of The Art Biz, I’m joined by Kristen O’Neill, a team member of mine and an accomplished artist who recently created a 30-day daily art lesson challenge for her online followers. But in the end, it may have been more of a challenge for her than it was for the participants. Kristen and I discuss what she hoped to get from this challenge, how she organized it, how much of it was planned ahead, and what her workflow was like—including all of the platforms she used to share the content—and most importantly, what she would do differently if she were to do it again.

First posted: artbizsuccess.com/challenge-oneill-podcast

 

Highlights

  • Details of Kristen’s 30-Day Art Challenge and what she hoped to get out of it. (1:29)

  • How Kristen shared the challenge while honoring her email list expectations. (6:10)

  • Creating and organizing a workflow that worked all month long. (10:42)

  • The time commitment and unexpected challenges behind the challenge. (16:35)

  • Lessons learned from the challenges of this challenge. (22:25)

  • Staying motivated and accountable throughout a challenge. (27:52)

  • Tracking the participation, success, and results of the challenge. (30:15)

  • The value of Pinterest for artists. (38:30)

  • What Kristen would do differently next time. (41:07)

This Week’s Action

Your assignment this week is to consider how you are stretching yourself in and out of the studio these days.

Mentioned

Related Episodes

Quotes

  • “I’m always looking for different opportunities and ways to reach out to more students and interact with more painters.” — Kristen O’Neill

  • “It’s really important to honor what you say you’re going to do with your list.” — Kristen O’Neill

  • “I picked up lessons more quickly than had I done the same amount of work spread over a longer period of time.” — Kristen O’Neill

  • “If you haven’t figured out your system ahead of time, it’s going to be harder than it needs to be.” — Kristen O’Neill

  • “Often we spend so much time guessing what is the right way to do something, and we could put that energy into just doing it.” — Kristen O’Neill

About My Guest

Kristen O’Neill paints the essence of landscapes based on real locations, including those from recent collaborations with long-distance hikers. Her Oregon Coast Trail series was featured in a solo exhibition at the Grants Pass Museum of Art.

Kristen graduated from the School of the Art Institute of Chicago and now lives in Southern Oregon where she has become passionate about teaching art. She teaches both online and in-person, leads a field trip program that has taught art history to thousands of 5th graders, and is an Artist Mentor for Alyson Stanfield’s community since 2018.

 

14 Sep 2023Leaving Gallery Representation to Reach More Art Buyers with Adele Sypesteyn (remix) (#63)00:48:21

This episode is a remix of episode 36 from 2019. It is such an inspiring interview that I wanted more people to hear it.

Adele Sypesteyn has been making a living from her art for four decades. Listen in as she takes us through her journey of selling her art, from the traditional process of applying to galleries to a more strategic approach that involved teaching herself about business and pivoting in the face of economic downturns. Adele also shares how she transitioned from galleries to the antique show in Round Top, Texas, where she made excellent connections with hundreds of interior designers.

Adele discussed testing a new concept for teaching art to children and shares her approach to teaching herself about business, especially during the recession. You'll hear about how she embraced the concept of viewing her art as a product, combining creativity with research to make her work more marketable.

Finally, Adele shares how she has adapted her income streams, shifting from relying on galleries to events and online classes. She talks about how she used YouTube as a lead magnet to grow her business and shares her strategy of going out where people are to learn what they want and need from her art.

 

🎧 RELATED EPISODES

Reinventing Your Art Career with Ali Cavanaugh (ep. 33)

Qualities Galleries Are Looking For in Their Artists with Jeremy Tessmer (ep. 123)

Leaving Behind What is Safe with Jan R. Carson (ep. 23)

📖 To read more, see images, find resources mentioned, and leave a comment, visit https://artbizsuccess.com/sypesteyn-leaving-galleries

 

⭐️ Connect with Adele and see more of her art: https://adelesypesteynstudio.com

 

🔶 Sponsored by the Create Opportunities Challenge 🔶 a 3-month program this fall to help you find and improve venues for showing, selling, and/or teaching art. It’s about being intentional rather than waiting for an email in your inbox. Find out more and see if it’s for you https://artbizsuccess.com/opportunities =

 

⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

 

~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~

This is a special invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/

26 Jul 2016The Impatient Artist: Time and Your Art Career (#1)00:35:31
Alyson talks with Cynthia Morris about impatience - how everything that is worth getting in life takes longer than you think it will. But it’s worth it when you’re committed to an artist’s life and career.

 

12 Aug 2021Increasing Art Sales with Online Events with Patricia Griffin (#97)00:51:09
Sometimes you just need to throw out the old models for doing business and try something totally new. Maybe you're bored with business as usual. Maybe the results aren't as profitable as they were in the past. Or maybe you are no longer enjoying the same old way of doing business.

It's okay to go off-script.

In this episode, I talk with ceramic artist Patricia Griffin. If you visit her website during certain times of the year, you won't see anything for sale because she has sold out. Zero inventory. What you will see are items she has sold and an opportunity to get on her list so you don't miss a chance to purchase the next time her shop opens.

Patricia and I discuss what she refers to as events — the 3- or 4-times a year sales of her ceramics that sell out within hours and have led to a dramatic increase in income. She'll describe the philosophy behind them, the promotional timeline, the collaborations to help raise money for nonprofits, and how the events are a valuable tool for her to cultivate relationships with buyers and potential buyers.

Highlights

 

  • The book that changed the course of Patricia’s artistic life. (2:04)

  • Patricia’s cautious first step into selling her art. (6:35)

  • A visual description of Patricia’s functional stoneware. (8:52)

  • An overview of Patricia’s sales philosophy and the online sales events that bring in more orders than she can quickly fill. (11:20)

  • The learning curve that comes with selling art in a non-traditional way. (15:46)

  • Cultivating a studio friends list allows Patricia to connect with interested buyers. (17:47)

  • Timing sales events and refining the sales process. (21:50)

  • How many pieces does Patricia have ready to go when her events go live? (26:25)

  • The benefit of connecting your Instagram feed to your sales website. (27:14)

  • Marketing for sales events and what launch day looks like for Patricia. (28:53)

  • Collaborating with a non-profit does not have to mean donating your work for free. (33:05)

  • Hosting online events, for Patricia, has resulted in a dramatic increase in sales and skills. (34:43)

  • Stories of creating connections and increasing loyalty with buyers. (36:20)

  • How to create the deadlines that will result in increased sales. (39:16)

  • The success of Patricia’s most recent online event by the numbers. (41:04)

  • Which social media platform brings in the greatest number of customers? (43:18)

  • How does Patricia balance the need to produce art for her soul and the need to produce art for her business? (46:07)

 

Mentioned

 

Resources

 

Quotes

  • “I like the association with the people who are buying my art through online sales. I don’t know that doing it another way would cultivate the same kind of relationships that I have now.” Patricia Griffin

  • “Some of these people had been on my email list for years and maybe just purchased something for the first time.” Patricia Griffin

  • “Hosting online events has been really beneficial, not only to my business but also to my skills.” Patricia Griffin

  • “I don’t think I would have had those commissions if it wasn’t for the online events.” Patricia Griffin

  • “I’ve really felt the pull to do something else and get back to some of the experimenting that I like to do.” Patricia Griffin

  • “I’m continually walking that tight line between the need to produce art in my soul and the need to produce art in my business hat.” Patricia Griffin

 

About My Guest

Patricia Griffin is a potter-artist in the seaside community of Cambria on California's central coast. She makes functional ceramics that are hand-thrown and hand-built and etched with designs that look like woodcuts. Griffin’s work is sold primarily through shopping events held three to four times a year on her website.

First posted: artbizsuccess.com/online-events-griffin-podcast

Let’s do this together: https://artbizsuccess.com/community

Music by https://wildermiss.com

30 Apr 2020Writing Your Artist Statement (#50)00:27:11
In this episode I want to talk about a document you can revisit (or perhaps face for the first time) that gives you power (control) over how your art is perceived.

Yes, I’m talking about your artist statement.

Don’t be scared! This is important. And if you don’t want to listen, you can read every word at YourArtistStatement.com.

This pandemic has caused so many people to be introspective. If you're one of them, you might want put this time to good use and work on your statement, regardless of whether you're updating it, rewriting it, or facing it for the first time.

There's no way around it if you want to show your art at a high level. When you want to become part of the critical discourse—to have others consider your work for venues, grants, residencies, and articles—you can't neglect writing your artist statement.

Highlights

  • My definition of an artist statement (3:00)
  • Why you need a statement (3:40)
  • Collecting words that contribute to your statement (6:40)
  • Journaling prompts for your statement (8:00)
  • Guidelines for artist statements and what tense to use (11:30)
  • The ultimate test for a successful artist statement (15:00)
  • How to write your first draft (16:55)
  • What to look for (and delete) in the editing process (17:50)
  • How and where to use your statement (22:10)
  • What to do when instructions don't match what you've heard here (24:44)

This episode is brought to you by my Art Career Success System. It’s a year-long business training program designed for serious, ambitious artists. When you do the work in the courses, you’ll have a strong foundation on which to build a successful art business.

You will also have an artist statement you can be proud of. That’s because the Art Career Success System is divided into 4 self-contained courses. In the one called Magnetic You, I walk you through a process for not only writing your artist statement, but also writing other marketing material you need and clarifying your visual branding. All of the lessons (about 40 per course) are bite-sized videos (usually under 10 minutes) that you can sneak into pockets of your busy day.

If, during this pandemic, you have the time to work on your art business or if you feel it’s important to make the time visit http://artcareersuccesssystem.com.


I need you to be part of the conversation. I need to hear from you! Please join me on Instagram using #ArtBizNow and bookmark ArtBizNow.com as a hub for art business resources during this crisis.


Follow me on Instagram @AlysonStanfield

Facebook @ArtBizSuccess

Join in the conversation #ArtBizNow

Music for the podcast is by Wildermiss: Wildermiss.com

All podcast episodes are posted at https://artbizsuccess.com/podcasts. You'll find a post with the complete transcript for this episode (#50) there.

If you have enjoyed this or other podcasts, I would so appreciate it if you would leave a rating and comment on Apple Podcasts or wherever you get your podcasts. It really helps!

Thank you for listening. I am grateful for your trust.

29 Jul 2021What Your Failures Are Teaching You with Laura Petrovich-Cheney (#95)00:40:32
Failure. We all fear it, especially in our art businesses.

But failure is necessary for growth. If you are succeeding at everything, there is no way you're learning and growing.

My guest today is ambitious and knows what she wants, and she is not afraid to fail.

In our interview, you'll hear about Laura Petrovich-Cheney’s philosophy that failure is the result of not listening to your instinct and not doing your best. Laura talks about a few failures she has learned from, why it's helpful to have a little bit of time and space between examining failures, and the shame that gets in the way of sharing failures with other artists. We also discuss the inevitable comparisons with other artists that arise when you fail and see only their successes.

Highlights

  • Laura Petrovich-Cheney shares the artist journey that led her to embrace failure. (1:40)

  • Defining failure as a lack of listening to your intuition and not trying your best. (4:30)

  • The difference between failures and mistakes. (6:14)

  • The most productive timeline for examining your failures so you can learn from them. (11:45)

  • Success comes from learning to do something better. (15:05)

  • Compare rejection and failure — which one comes from within? (16:49)

  • At what point should you define an experience as a failure? (19:47)

  • Throw yourself a pity party, then let go and move on. (22:23)

  • Should you share your failures with other artists? (25:42)

  • Trying again, and again, and again, and knowing what to do better next time. (29:17)

  • Laura shares the lessons she has learned from failing so successfully. (32:43)

  • The benefit of asking others for help. (37:58)

  • What is currently holding Laura’s attention in her studio? (39:05)

Mentioned

Resources

Quotes

  • "Failure is primarily a lack of listening to your intuition.” — Laura Petrovich-Cheney

  • “If you really tried your best and you were only capable of a mediocre performance, that’s still your best.” — Laura Petrovich-Cheney

  • “Failing to learn from an experience is another failure.” — Alyson Stanfield

  • “In the failure, you learn how to do something better. And that sometimes is a bigger success.” — Laura Petrovich-Cheney

  • “Listening to your intuition and honoring who you are is so important to being successful.” — Laura Petrovich-Cheney



About My Guest

Laura Petrovich-Cheney’s work is a profound assessment of contemporary issues merging with traditional folk art practices, quilting, woodworking and her repurposed materials with environmental issues of climate change. In all of the artist’s recent sculpture, a dialogue exists between environmental and individual concerns. Much of Laura’s work is feminist in nature, incorporating traditional women’s arts such as needlework and quilting, which are then transformed through found materials. Laura’s work has been published in several national and international publications including television, books, magazines, podcasts and NPR.

Laura was born in Philadelphia and raised in Haddonfield, New Jersey. For twenty years, she has lived in Asbury Park, New Jersey. She earned her BA in Fine Arts and English Literature at Dickinson College. Laura also has an MS degree in Fashion Design from Drexel University and an MFA in Studio Arts from Moore College of Art and Design.

First posted: artbizsuccess.com/failure-cheney-podcast

Build your well-greased art biz machine: https://artbizsystem.com

Music by https://wildermiss.com

10 Feb 2022How to Get Better Feedback When You Want to Improve (#115)00:17:56
For too long I have been noticing artists posting things like this on social media: ‘Fresh off the easel! What do you think?’ or ‘I'm experimenting with . Let me know what you think!’

What do I think? Do you really want to know what I think?

In this solo episode of The Art Biz I want to talk about feedback. When you ask people ‘what do you think’ you are asking for their feedback, whether it’s intentional or not. We are often too quick to ask for feedback, and we ask for it in ways that can be more damaging than anything. In this episode, I’ll share what I’ve learned from wise women and from paying attention to my students and clients. I’ll give you tips on the right way to ask for feedback—in the right environment and with specificity. I’ll also share with you how to handle unsolicited advice and the best way to offer advice to others, all so that you can get better feedback when you are seeking to improve.

Highlights

  • The best time and way to ask for feedback. (1:36)

  • 4 criteria to meet before asking for feedback. (2:25)

  • You don’t really need feedback from everyone else. (5:35)

  • When feedback actually becomes necessary in order to improve. (7:45)

  • Asking for feedback from the right people. (9:15)

  • How to ask for feedback with specificity. (11:14)

  • The right way to offer feedback to others. (12:38)

  • How to respond to feedback graciously. (14:33)

Resources

 

Mentioned

Quotes

  • “We’re often too quick to ask for feedback, and we ask for it in ways that are damaging.” — Alyson Stanfield

  • “You shouldn’t care what everyone thinks.” — Alyson Stanfield

  • “You need time to figure out what you think about your art before you ask others what they think about it.” — Alyson Stanfield

  • “At some point, feedback is necessary when you want to improve, but you have to set up the parameters.”— Alyson Stanfield

First posted: artbizsuccess.com/feedback

12 Sep 2024Technology Is Your Colleague in the Studio with Iris Scott (ep. 203)00:34:11

Host Alyson Stanfield talks with Iris Scott, a talented artist who has had tremendous success on social media. A large portion of the discussion was driven by questions from her dedicated followers.

Iris shares how the social media landscape has evolved since the early days of her art career and how she adapts to those changes today, including her approach to TikTok and paid advertising.

The insightful conversation also touches on:

  • Iris’s time living in Taiwan, where the low cost of living was instrumental in her artistic development.
  • The challenges of overcoming doubt and how she finds inspiration in her work.
  • Her view of technology as a collaborator, with insights into how she incorporates AI into her creative process.
  • A detailed breakdown of Iris’s income from original pieces versus reproductions.
  • Balancing a successful art career with motherhood and maintaining a healthy work-life balance as a mom to a toddler.

📖 To read more, see images, find resources mentioned, and leave a comment, visit https://artbizsuccess.com/scott-technology

⭐️ Connect with Iris and see more of her art: https://www.irisscottfineart.com/

🎧 RELATED EPISODES

Growing Your Art Business on Instagram with Jeanne Rosier Smith (ep. 67)

Growing Beyond Being an Instagram Artist with Sara Schroeder (ep. 119)

The Key to Success on Social Media with Cathy Nichols (ep. 154)

Stop Incessantly Feeding the Social Media Algorithms with Kamal X (ep. 172)

🔶 Does your art business need a boost or a refresh? Please see my comprehensive art-marketing program, Essentials for Artist Success 🔶  full of tools, strategies, and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers and those who need to approach their business with more thought and intention.

⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~

This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/

14 Jan 2021Goals For Artists and What You Should Be Focusing On Instead (#71)00:11:54
I teach setting goals for artists. It’s the first lesson in the Art Biz Accelerator. So it may come as a surprise when you hear that this is the year that I want you to stop setting SMART goals for your art business. Far more important than setting any goal is actually doing the work. In this solo episode, I’ll tell you how to set more empowering goals that will help you take charge of your art business.

2020 was a year of great loss of so many aspects of the art business. Venues were closed, live workshops were canceled, and many businesses suffered major losses. Regardless of these disappointments, so much of these results were never in your control in the first place.

Today I want to focus on what IS in your control. You have control over your art. You get to choose how you will spend the next 24 hours. You can choose how you will invest in your business and you are in control of so much more.

As you enter this new year I want you to consider setting a new kind of goal that may just be smarter than any goal you’ve set before. And it all starts with taking total responsibility for all of the things that are in your control.

 

Highlights

 

  • New year, new goals. But what is really in your control? (0:01)

  • The best goals for your art business may not be all that SMART after all. (1:24)

  • A new approach to setting goals for your art business. (2:48)

  • You can’t control outcomes, but you can still take charge. (4:21)

  • Empower yourself by taking total responsibility in these areas. (8:06)

  • How to connect with others to increase motivation, creativity, and support. (8:24)

  • The importance of owning your life, your decisions and your career. (9:30)

  • The value of project-centred planning rather than goal-centred planning. (10:39)

  • A peek inside all of the offerings of the Art Biz Community. (11:12)

 

Mentioned

 

Resources

19 Sep 2024Establishing Yourself in a New Art Community with Joan Chamberlain (ep. 204)00:42:04

Host Alyson Stanfield talks with artist Joan Chamberlain, whose creative journey has taken many twists and turns. Joan shares her story, from her early days as a botanical artist and licensed illustrator to her time as a product developer and dentist.

Now living in Eugene, Oregon, Joan reflects on how moving has impacted her art, her lifestyle, and her happiness.

Joan discusses:

  • How attending Alyson’s first live workshop in 2003 shaped her dedication to her art business.
  • The positive impact the move has had on Joan’s art practice and why she insists that location matters for an artist.
  • The challenges and benefits of transitioning to a new art community, and how volunteering helped her make key connections in Eugene.
  • How Joan found her niche and is excited to develop more work in that direction.
  • Her informal audience research to find the best market for her work, including the potential for reproductions.

Whether you're thinking of moving, looking for a fresh perspective, or simply searching for joy in your art practice, this episode offers plenty of inspiration.

📖 To read more, see images, find resources mentioned, and leave a comment, visit https://artbizsuccess.com/chamberlain-community

✅ While you’re there, click on the graphic to download a copy of my Comprehensive Exhibitions Checklist + Timeline—totally free with opt in.

🍷 Connect with Joan and see more of her art: https://joancdesigns.com/

🎧 RELATED EPISODES

These episodes touch on what it’s like to reestablish your art business in a new location.

Adapting through Curiosity and Connection with Debra Disman (ep. 202)

Using Her Superpower and Biomaterials with Kelly M. O’Brien (ep. 196)

Overcoming Anxiety about Making Art World Connections with Heather Beardsley (ep. 160)

🔸 STRENGTHEN YOUR ART BUSINESS FOUNDATION

See my art-marketing intensive, Essentials for Artist Success full of tools, strategies, and process you need to establish your professionalism and increase your visibility.

⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~

This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/

13 Feb 2020Turning Journaling into Audio for Your Art Show with Cathy Read (#43)00:34:39
One of the most important lessons in my course, Magnetic You, involves meditating on your art. You read that right. Meditating on your art. ****I insist that art speaks when you give it the time and space to tell you its story. Then you have to capture that story in a journaling process. In the spring of 2018, Cathy Read worked her way through this course, and wrote pages and pages about a new body of work. Then she got an idea from another lesson in Magnetic You to leverage all of that writing she had done.

It didn’t just stay in a notebook or in a file somewhere in the dark depths of her computer. Nooooo. She put it to work and turned her written stories into audio for an exhibition.

The leap Cathy took from written word to audio involves a different way of thinking. It’s much like how museums consider programming their shows. They don’t simply put up the art along with nearby labels. They have docents who lead tours, scholars who give presentations, activities to expand on a theme, and audio for telling stories.

In this episode, Cathy and I talk about how she created a process for this, how it worked out, and what she'd do differently next time.

See Cathy's art: https://cathyreadart.com/

Follow her on Instagram: https://www.instagram.com/cathyreadart.com

Find examples of Cathy's labels with QR codes along with episode 43 on the podcast site: https://artbizsuccess.com/audio-for-art-show-podcast.

****

This episode is sponsored by my signature business-building program, the Art Career Success System, a program I have perfected for more than 17 years working with artists.

All of the lessons you learn in the Art Career Success System are tasks you will do over and over again throughout your art business and career. That’s why it’s a SYSTEM.

In the ACSS you will build a strong foundation using my video and audio lessons, worksheets, and transcripts. And you will be part of a community of artists who are forward-thinking and forward-moving.

Join us now and get your business in shape. See http://artcareersuccesssystem.com.

***

Music for the podcast is by Wildermiss: http://Wildermiss.com.

Read the show notes, see photos, and leave a comment at https://ArtBizSuccess.com/podcasts (episode 43).

***

Follow me on Instagram @AlysonStanfield

Facebook @ArtBizSuccess

#ArtBizSuccess

If you have enjoyed this or other podcasts, I would so appreciate it if you would leave a rating and comment wherever you get your podcasts. It really helps!

04 Jan 2024Presenting Yourself Professionally on Your Artist Website with Jessica Burko (#174)00:56:45

Your artist website is your portfolio these days. It’s usually the first place people go to get a full picture of you and your art. They might initially find you on Instagram and scroll through the images there, but when their interest is piqued and they want to know more, they’ll click that almighty link in your bio.

Your website is the 1 piece of virtual real estate that you have 100% control over. You select what people see and define how they will navigate the experience.

Are you ready for them?

In this episode of The Art Biz, I have a very focused conversation with Jessica Burko about artist websites.

[ We’re focused on your professional presentation this season in Establish Yourself: Essentials for Artist Success ]

Jessica and I discuss:

  • Her philosophy about artist websites.
  • What artist websites should and should not include.
  • How artist websites can be organized for a better viewer experience.
  • How you can use Instagram and Pinterest to organize portfolios of work.
  • Why one of your jobs is to educate people.

She says, “What gets people to be very interested in your work, to buy your work or hire you or show your work, and to really tell them the breadth of what you do and to show them all the different aspects of your arts career, your arts business, yourself as an artist” is your website. It’s a much more appropriate place to do that than Instagram.

💁🏼‍♀️ My bonus tip is to check the footer on your website to see that it has the current copyright date in it. Some websites adjust automatically to a new year, but others do not. Make sure yours is current.

🎧 RELATED EPISODES

How to Name Your Art Business (ep. 56)

How to Feel Like a Successful Artist (ep. 165)

Introduce Yourself Confidently as an Artist (ep. 65)

Starting Your Art Career (ep. 173)

What Your Failures Are Teaching You with Laura Petrovich-Cheney (ep. 95)

📖 To read more, see images, find resources mentioned, and leave a comment, visit https://artbizsuccess.com/websites-burko

⭐️ Connect with Jessica and see more of her art: https://jessicaburko.com

🔶 Does your art business need a boost or a refresh? Please see my new program, ESTABLISH YOURSELF: Essentials for Artist Success 🔶 a training program full of tools and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers.

 

⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

 

~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~

This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/

16 Feb 2023Worrying About the Economy with Elaine Luttrull (#141)00:39:59

We’ve spent many months worried about inflation and a possible recession that may not ever happen. It would be terrific if we didn’t have to concern ourselves with such things, but the economy affects everyone’s business in one way or another.

Today’s guest on The Art Biz is Elaine Grogan Luttrull of Minerva Financial Arts, a company devoted to building financial literacy and empowerment in creative individuals through education and coaching. We recorded this episode several months ago when the economic landscape seemed a little bleaker than it does now. This is a lesson in economics and how your art business is affected by the larger economy. We define and discuss inflation, recession, the Consumer Price Index, and Gross Domestic Product. We talk about your revenue mix, why selling lower-priced items might not be the way to go right now, bundling, and raising your rates and prices.

First posted: artbizsuccess.com/economy-luttrull-podcast

Highlights

  • Defining inflation and its effect on every aspect of pricing. (1:50)

  • What exactly is a recession and what role do rising interest rates play? (5:35)

  • The impact of these economic factors on artists. (12:48)

  • Combating uncertainty with effective business strategies. (15:32)

  • Your target client in times of economic uncertainty. (20:05)

  • Opportunities that are presented in challenging times. (24:16)

  • Consider potentially terrible ideas to get to the good ones. (33:03)

  • Seven strategies for artists to use during inflation and recession. (33:04)

This Week’s Action

Your first action for the week is to look at your expenses and see where you might be able to save. I suggest keeping a list of all ongoing subscriptions as well as regular expenses and reviewing it every so often.

Your second action is to check out Elaine’s $15 course on inflation and recession by following the link below.

Mentioned



Resources

Quotes

  • “Inflation is not always a pleasant topic. It’s scary, it takes up our brain space, and it’s a distraction from what we really need to be doing creatively in our businesses.” — Elaine Luttrull

  • “All of the strategies we typically think about for coping with the uncertainty of the arts are suddenly being impacted too.” — Elaine Luttrull

  • “Think carefully. Do your research and talk to peers about how things feel in the art market right now.” — Elaine Luttrull

  • “When the market is doing interesting things is the moment to really focus on the community aspect.” — Elaine Luttrull

  • “Anything we can do to reassess and tighten our spending without compromising quality or making our lives harder is a really good strategy right now.” — Elaine Luttrull

  • “Artists are better than pretty much anyone else at navigating uncertainty, so we’ll navigate all of this as well and keep making really incredible work too.” — Elaine Luttrull

About My Guest

Elaine Grogan Luttrull, CPA-PFS, AFC® (she/her) is the founder of Minerva Financial Arts, a company devoted to building financial literacy and empowerment in creative individuals through education and coaching. Her workshops and presentations have been featured nationally by groups that support the arts, a variety of state and regional arts councils and commissions, and colleges and universities where creative students thrive.

Elaine spent 10 years in academia, teaching at the Columbus College of Art & Design and serving as the Department Head for Business & Entrepreneurship from 2014-2018. Before that, Elaine served as the Director of Financial Analysis for The Juilliard School and in the Transaction Advisory Services practice of Ernst & Young in New York. Elaine is the author of Arts & Numbers (Agate, B2 2013), and she contributes regularly to industry guides, including those from the Center for Cultural Innovation and the Joan Mitchell Foundation. She also serves on the boards of the Short North Alliance and Healing Broken Circles.

 

20 May 2021Collaborating on Your Art Business with Rebecca Crowell and Jerry McLaughlin (#86)00:53:21
Collaborations aren't for the faint of heart—especially for artists who are used to working alone and making decisions without having to get approval from another human being. But my guests today have figured out how to make it work.

In this episode I talk with Rebecca Crowell and Jerry McLaughlin about how their Cold Wax Academy got off the ground. They were my guests way back in episode 9 from 2017 when we discussed the publication of their book, Cold Wax Medium. Their collaboration has only deepened since that time, and in this interview you’ll find out what makes their combined efforts work so well.

Rebecca, Jerry, and I discuss the format of Cold Wax Academy, how they make decisions together, how they find new members, and what they would do differently with the benefit of hindsight. We also talk about one of my very favorite topics—systems—and the technology they use to keep their joint venture going.

Highlights

  • Rebecca and Jerry reflect on the timeline of their collaboration. (2:37)

  • Rebranding your business with the help of professionals. (6:18)

  • Making the transition from live teaching to the online Cold Wax Academy. (11:04)

  • Replacing income lost from cancelled live workshops. (12:37)

  • The pandemic-induced “oh crap” moment that changed everything. (17:03)

  • How to know when it’s time to hire help. (20:19)

  • Collaborating with another person in every important aspect of your business. (24:08)

  • Tools that maximize your communication efforts. (26:53)

  • A high level overview of the offerings of Cold Wax Academy. (29:00)

  • The key to making a paid membership work. (33:57)

  • How to determine what content to offer for free and what to charge for. (37:58)

  • Adjusting your offerings starts with knowing what your audience wants. (38:47)

  • A look at the numbers of the Cold Wax Academy community. (43:37)

  • Lessons learned from the timing and building of a business. (45:34)

  • What’s coming up next for Cold Wax Academy. (49:42)

 

Mentioned

 

Resources

 

First posted: artbizsuccess.com/collaborating-coldwax-podcast

Let’s do this together: https://artbizsuccess.com/community

Music by https://wildermiss.com

 

 

Quotes

  • “We have this great collaboration and I couldn’t have known ahead of time how exciting it would be to develop this program.” Rebecca Crowell

  • “Hiring a third person has given us more energy to devote to the business itself.” Jerry McLaughlin

  • “What we produce is infinitely better because we’re both doing it together.” Jerry McLaughlin

  • “As we go we’re learning more and more about how to interact with people and how to involve members.” Rebecca Crowell

 

About My Guests

Rebecca Crowell has been a professional artist for thirty years and is widely known for her innovative painting techniques involving cold wax medium and oils. She teaches these methods both in the US and internationally. Her work is handled by fine art galleries in Chicago, Atlanta, Milwaukee, Telluride, and Dublin, Ireland and is found in hundreds of private, public, and corporate collections. Rebecca holds an MFA in Painting and lives in rural west-central Wisconsin.

Jerry McLaughlin has been a working visual artist for twenty years and has exhibited at galleries throughout the U.S. His work is in collections around the world. An expert in all things cold wax, he focuses his major energies on painting, teaching, and writing. Trained as a pediatric intensive care physician, he also holds a certificate in adult education from the University of Washington. Jerry lives in San Miguel de Allende, Mexico.

 

09 Dec 2021Focusing on Self-Care to Increase Productivity with Maria Coryell Martin (#111)00:50:43
There is an urgency to making the work and getting it out there so that you can find the people who respond to it, but it becomes much harder to accomplish much of anything if your body aches from the physically demanding work you do, or your shoulders are tense from hunkering over the computer all afternoon, or you're living on caffeine and wine, or especially if you aren’t sleeping. If you want to improve your productivity, and your health, then it’s time to focus on your self-care.

What are you doing to take care of yourself? To keep up your energy, maintain a positive mindset, balance out the hours in the studio and on the computer? Is balance even necessary when you’re doing what you love?

In this episode of The Art Biz, I talk with Maria Coryell-Martin, a busy mom with a thriving art career and companion business that supports her family. With all that she has going on, Maria makes time for almost daily swims and cold, open water, healthy eating, and plenty of sleep. Listen to hear how she does it.

Highlights

  • Maria’s expeditionary art combines her passions for science, art and education. (2:20)

  • The motivation behind splitting Maria’s two artist endeavors. (4:57)

  • An income breakdown from Art Toolkit and Expeditionary Art. (7:44)

  • Maria’s art takes her all over the world. (10:31)

  • “I want to be a capable, useful person in the field.” (14:39)

  • How Maria successfully solicits funds for her expeditions. (17:17)

  • Self-care is the rock for Maria’s sanity. (19:25)

  • The physical aspect of making art requires taking care of your body. (24:06)

  • A typical day for Maria starts with getting enough sleep and swimming in the ocean. (28:21)

  • Monitoring energy levels, controlling what you’re eating, responding to stress. (35:15)

  • Setting boundaries around your time and energy. (40:57)

  • Getting the help you need so you can do your best work. (42:45)

  • The simple first steps for starting self-care today. (46:00)

Mentioned

Resources

Quotes

  • “Ask for what you need. You may not get it, but at least you’ll learn something.” — Maria Coryell Martin

  • “I’ve developed tools and habits over my life that are my rock for my sanity.” — Maria Coryell Martin

  • “Work is like a river. You dip your toes in and do what you can and then you take your toes out and it keeps flowing.” — Maria Coryell Martin

  • “Mistakes are part of everything you do, but you’ve just got to move forward and let mistakes happen.” — Maria Coryell Martin

Guest Bio

Maria Coryell-Martin is an expeditionary artist following the tradition of traveling artists as naturalists and educators. She graduated from Carleton College in 2004 and received a Thomas J. Watson fellowship to explore remote regions through art from 2004-2005.

Since then Maria has worked with scientists, local communities, and travelers in Alaska, Canada, Greenland, and the Antarctic Peninsula. In the field, Coryell-Martin sketches with ink and watercolor, and collects multimedia recordings to build her palette of place, a record of experience, climate, and color. This led her to create the wildly popular Art Toolkit.

 

This work became the basis for exhibits of large-scale studio and field paintings, as well as multimedia presentations and hands-on workshops for audiences of all ages to promote observation, scientific inquiry, and environmental awareness.

First posted: artbizsuccess.com/self-care-martin-podcast 

12 Mar 2020The Impatient Artist: How Much Time Will Your Art Career Take? Encore (#45)00:38:04
Cynthia Morris helps writers, artists and entrepreneurs make their big dreams a powerful reality. Cynthia is a certified coach, teacher, author and artist. In 1999, she founded Original Impulse, a boutique coaching company that empowers creative people to focus, follow through and finish projects that matter. The author of the The Busy Woman’s Guide to Writing a World-Changing Book, Cynthia has published seven e-books on writing and creative travel as well as the Paris historical novel, Chasing Sylvia Beach.

She is a watercolor artist and visual journal keeper who uses art as a way to express joy and consistently access inspiration.

Back in 2016 Alyson sat down with Cynthia to discuss an affliction many of their artist-clients suffer from: Impatience. Especially around making money.

This was the first episode in what became the Art Biz Podcast.

The conversation started with a consideration of the pitfalls of impatience, and quickly launched into a variety of topics that all have to do with what it takes to be a professional artist.

Visit Cynthia Morris: https://originalimpulse.com

Follow her on Instagram: https://instagram.com/cynthiamorris

Check out her podcast, Stumbling Toward Genius: https://www.originalimpulse.com/podcast/

****

This episode is sponsored by my signature business-building program, the Art Career Success System, a program I have perfected for more than 17 years working with artists.

All of the lessons you learn in the Art Career Success System are tasks you will do over and over again throughout your art business and career. That’s why it’s a SYSTEM.

In the ACSS you will build a strong foundation using my video and audio lessons, worksheets, and transcripts. And you will be part of a community of artists who are forward-thinking and forward-moving.

Join us now and get your business in shape. See http://artcareersuccesssystem.com.

***

Music for the podcast is by Wildermiss: http://Wildermiss.com.

Read the show notes, see photos, and leave a comment at https://ArtBizSuccess.com/podcasts (episode 45).

***

Follow me on Instagram @AlysonStanfield

Facebook @ArtBizSuccess

#ArtBizSuccess

If you have enjoyed this or other podcasts, I would so appreciate it if you would leave a rating and comment wherever you get your podcasts. It really helps!

14 Oct 2021How to Work Successfully (and Sanely) with a Relative with Trudy Rice (#105)00:39:06
In order to have a successful working relationship with anyone, you need guiding ground rules. You need employee policies and agreements, and boundaries have to be established, especially when you’re working with family. It can feel unnecessary to enact these formal arrangements with those close to us, and yet it's even more important to have them when you’re navigating the relationships that mean the most. In this episode of The Art Biz, I talk with Trudy Rice about her working relationship with a family member. Trudy reflects on what her business was like before her sister Jenny started helping her, the specific tasks that Jenny is responsible for, and how they structure their business partnership to make sure each is happy and fulfilled.

Highlights

  • The point at which Trudy realized she needed help in her art business. (2:20)

  • Why hiring her sister was a perfect fit for Trudy. (6:17)

  • Writing a job description for a relative—or any employee—is an essential first step. (9:00)

  • Establishing an appropriate pay rate to compensate for the skills your new hire brings to your business. (11:48)

  • Structuring a typical week when you’re scheduling more than just yourself. (15:20)

  • Maintaining your voice when someone else is writing your social media posts. (21:24)

  • Communicating effectively in between weekly meetings. (24:01)

  • What Trudy wishes she had known before hiring her sister as her assistant. (28:25)

  • Identifying the areas that would allow you to accomplish more if you turned them over to someone else. (32:24)

  • Trudy’s advice to anyone that is considering hiring help. (34:54)

  • A look at what is coming up next in Trudy’s studio. (37:18)

Mentioned

Resources

 

Guest Bio

Artist and entrepreneur Trudy Rice has been a professional artist for more than 10 years. Based in Melbourne, Australia, Trudy has a diverse business consisting of original artworks on paper, paintings, commissions, large projects, wallpaper, and linen homewares. Her artworks are inspired by our natural world, particularly flora and fauna. Her works on paper and paintings are created with mindful observation, the initial drawings are etched in the very sun and water from which the original specimens are found.

First posted: https://artbizsuccess.com/working-with-relatives-podcast

24 Aug 2017Artist-Authors Rebecca Crowell and Jerry McLaughlin (#9)00:42:59
Alyson talks with artists Rebecca Crowell and Jerry McLaughlin about writing their new book, Cold Wax Medium: Materials, Techniques, and Conversations. 
24 Sep 2020The Value of Critique Groups for Artists with Patricia Miranda (#61)00:59:46
Just a mention of the word critique can bring back painful memories for some artists. Or downright fear from those who have never participated in a professional critique.

Artists who have been part of formal and ongoing critique groups find them invaluable to their creative development.

In the latest episode of the podcast, I talk with Patricia Miranda, founder of The Crit Lab. She's been leading 7 separate critique groups in 3 states and has recently taken them online.

We discussed:

  • Why artists need critical feedback and at one point they should ask for it.

  • The format of a day-long critique session.

  • Patricia's contention that art is a verb, not an object.

  • Artists would benefit from thinking about engagement more than intent.

This is a deep and philosophical discussion that is different from my other episodes. I encourage you to listen more than once.

See Patricia's art: https://patriciamiranda.com

Read about The Crit Lab: https://thecritlab.com

Follow Patricia on Instagram: https://instagram.com/patriciasuzannemiranda


This episode is sponsored my signature business-building program for artists, the Art Career Success System.

All of the lessons you learn in the Art Career Success System are tasks you will address repeatedly throughout your art business and career—like rewriting your artist statement, submitting exhibition proposals, developing content, and nurturing your connections.

In the ACSS you will build a strong foundation that will last throughout your career.

Please join our community of ambitious artists. See http://artcareersuccesssystem.com


Music for the podcast is by Wildermiss: Wildermiss.com

Read the show notes, see photos, and leave a comment at https://ArtBizSuccess.com/podcasts (episode 61).

Follow me on Instagram @AlysonStanfield

Facebook @ArtBizSuccess

#ArtBizNow #ArtBizSuccess

If you have enjoyed this or other podcasts, I would so appreciate it if you would leave a rating and comment wherever you get your podcasts. It really helps!

Thank you for listening.

30 May 2024Beyond Comparison and Jealousy with Jason Kotecki (ep. 191)00:45:46

What “game” are you playing in your art business and in life?

Artist-writer-speaker Jason Kotecki makes the point that you have a unique game plan to follow—one that can’t be compared to another artist or online personality.

In a conversation with host Alyson Stanfield, Jason shares his experience of overcoming comparison and jealousy, emphasizing the importance of focusing on your unique talents and contributions. He talks about the pivotal moment in a Philadelphia ballroom that led him to merge his art with his speaking engagements and how this fusion has shaped his career.

The discussion covers practical steps artists can take to combat comparison, and the benefits of having a “talent stack” to differentiate yourself. Jason also delves into his income streams, his collaborative work with his wife, Kim, and upcoming events like Wondernite.

📖 To read more, see images, find resources mentioned, and leave a comment, visit https://artbizsuccess.com/kotecki-comparison

⭐️ Connect with Jason and see more of his art: EscapeAdulthood.com

 

💁‍♀️ There are 4 ways that I can support you in your art business: 1️⃣ art-marketing training in my Essentials course 2️⃣ a community that provides structure to your days 3️⃣ higher level artist group coaching, and 4️⃣ private consulting.

Find details: ArtBizSuccess.com/work-with-me

 

🔄 Related Episodes

6 Ways to Be [Even] Happier About Running Your Art Business (ep. 155)

Risk, Rejection, and Resilience with Christine Aaron (ep. 114)

What Your Failures Are Teaching You with Laura Petrovich-Cheney (ep. 95)

Are You Playing It Too Safe in Your Art Business? (ep. 92)

 

⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

 

~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~

This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/

10 Dec 2020Procedures for Art Commissions with Sema Martin (#68)00:51:50
By now you may have picked up on the fact that I am a sucker for a reliable system. My signature program is called the Art Business Success System for a reason — systems work. They provide you with a framework that, once in place, you can return to repeatedly and update to match where you are at any given moment in your art business. I love figuring out systems, maybe even more than I love following them because systems are always there to support my progress. And my guest today has proven that a clearly defined system can take your art business to the next level.

Sema Martin is a full-time artist living in the French Riviera. She currently has a four-month waiting list for her pet portraits, which is due in part to the flawless 8-step system that she has developed that keeps her organized and keeps her customers satisfied.

In our conversation, Sema shares the system that she has in place for her commission-based business. We walk through the eight stages of commissioning work from her, which are clearly outlined on her website. We discuss how she standardized her sizes, how she makes it easy for clients to buy from her by offering multiple currencies, and how social media serves a dual purpose to both promote her work and to share her progress with clients. You’ll hear how she stays organized and at the end of this episode you can find out how to get a copy of her system spreadsheet.

Highlights

  • Sema shares the journey that led her to becoming a full-time commissioned artist. (2:11)

  • Income streams and the percentages of Sema’s income that comes from commissions. (5:50)

  • Developing the stages of the commission process, starting with sizing the art. (7:32)

  • What should be included in your pricing? (12:15)

  • A comparison of Squarespace and MailChimp. (14:18)

  • Contact forms and how to make sure you have proper communication with clients. (16:03)

  • The importance of collecting money before you start drawing. (20:46)

  • Handling a waiting list and details of a payment plan. (22:09)

  • Guidance for helping customers choose the details of the piece. (26:54)

  • Sema’s workflow and how she works in the drawing zone. (30:03)

  • How many social media posts should highlight your current piece? (34:24)

  • Final approval ensures that the customer is happy before the piece is shipped. (37:00)

  • Mounting, packing and delivery of the final piece and how each step ensures you will have happy customers. (37:56)

  • The bonus stage and how many customers take advantage of it. (42:08)

  • How do people find Sema? She maintains a focus on SEO that really pays off. (43:52)

  • Staying organized and implementing the systems that will keep you straight. (46:11)

  • A glimpse inside Sema’s current project. (49:06)

 

Mentioned

 

Resources

13 May 2021Returning to Graduate School with Kelly M. O'Brien (#85)00:43:41
This month we're exploring the topic of adjusting your approach, whether it’s making little tweaks, looking at new possibilities, or even turning your art business and career upside down. My guest today proves that making these adjustments can give us better results or maybe just make us happier.

Kelly M. O'Brien has been selling a lot of work since 2015, in a way that surprised her at the time. And while she has continued that work, she has added new work—what she calls emerging work— since deciding to go back to graduate school in 2017 to earn her MFA.

With such great commercial success it seemed like an unusual time to return to grad school, but now that she has been out of school for over a year, Kelly is ready to talk about her decision to take that big step and what she learned in the process. Join our conversation as we talk about the ins and outs of juggling two very different art businesses, what her daily practice is like, and where her work is headed.

Highlights

  • Kelly M. O’Brien shares her art path and the works that have gone viral. (1:49)

  • Finding more meaning and depth in your art. (5:47)

  • Changing the focus of her work resulted in Kelly creating two different practices. (8:08)

  • Finding the right time and the right approach to return to graduate school. (11:51)

  • The value of intentional planning sessions to help you grow as an artist. (17:15)

  • The biggest benefits of returning to school. (20:02)

  • How to determine if an MFA is right for your career. (23:45)

  • Balancing money-making ventures with your education. (24:49)

  • How to respond to the stigma surrounding serious artists who work to make money. (26:27)

  • Changes in Kelly’s practice as a result of earning her MFA. (28:32)

  • A look inside Kelly’s approach to her daily practice in the studio. (31:04)

  • Learning a visual vocabulary that will shape the statement of your work. (34:47)

  • Kelly shares an overview of what is holding her attention in her studio. (38:18)

 

Mentioned

 

Resources

 

About My Guest

Kelly M. O’Brien is an American mixed-media sculptor who lives and works near Bristol, England. She completed a Master of Fine Art (Distinction) at Bath Spa University in 2019. Kelly is co-founder of A Gathering of Unasked Possibility, a collaborative project fostering active hope through creative practitioners, and runs PaperJoy Studio, offering bespoke paper art originals and hand-embellished prints for hospitality and important residential projects.

First posted: https://artbizsuccess.com/mfa-obrien-podcast 

Let’s do this together: https://artbizsuccess.com/community

Music by https://wildermiss.com

07 Mar 2024Affirmations for Artists (ep. 180)00:09:01

I believe in the power of daily affirmations. I first used them a number of years ago to increase my income and it worked. I increased my income 40% that year. And while I am not now as dedicated to reciting them daily, I know should be! I attribute the majority of my success back then to these affirmations.

What possessed me to stop? 🤷‍♀️ I do not believe that reciting affirmations alone will move the needle. You must have the commitment to your goals in the first place and take appropriate action to move forward. I encourage you to try them as a proven business accelerator tool. It can’t hurt! I read through these affirmations slowly. Then I take a break and repeat them. Use what lands for you—changing the wording to make them your own.

🎧 RELATED EPISODES

Raising Prices on Your Art, Valuing Community, and Balancing Motherhood with Bri Larson (ep. 166)

6 Ways to Be [Even] Happier About Running Your Art Business (ep. 155)

Risk, Rejection, and Resilience with Christine Aaron (ep. 114)

What Your Failures Are Teaching You with Laura Petrovich-Cheney (ep. 95)

 

📖 To read more, see images, find resources mentioned, and leave a comment, visit https://artbizsuccess.com/affirmations

🔶 Does your art business need a boost or a refresh? Please see my comprehensive art-marketing program, Essentials for Artist Success 🔶  full of tools, strategies, and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers and those who need to approach their business with more thought and intention.

⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~

This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/

06 Feb 2025Enoughness, Astrology, and the Artist’s Path with Bonnie Gillespie (215)01:00:09

Every artist’s journey is unique—what works for one won’t necessarily work for another. Personal preferences, life circumstances, and individual personalities all shape how artists navigate their creative careers.

In this episode of The Art Biz, host Alyson Stanfield welcomes astrologer and coach Bonnie Gillespie to explore how artists can work with their natural wiring instead of against it. They discuss the concept of enoughness—understanding that an artist’s value isn’t determined by external validation—and how astrology can provide insights into creative rhythms, decision-making, and self-worth.

Highlights:

  • What “enoughness” is and why it’s essential for artists.
  • How astrology can be used as a tool for self-awareness, not prediction.
  • The role of Venus in creativity, money, and self-worth.
  • How understanding your natal chart can help you embrace your unique creative process.
  • Why artists should pay attention to planetary shifts and their impact on motivation.
  • Practical ways to stay inspired and aligned with your artistic path.

Whether you’re deep into astrology or a total skeptic, this episode offers thought-provoking insights into how artists can better understand themselves and their creative flow.

02:57 Understanding Enoughness

05:28 Balancing Positivity and Negativity

07:37 Self-Validation and the Loved File

14:09 Navigating Creative Spirals

15:14 Astrology and Practical Coaching

19:53 The Natal Chart Explained

30:59 Mars in Cancer: Navigating Life's Challenges

32:26 Venus: The Key to Love, Money, and Enoughness

36:10 The Power of the Moon in Your Chart

38:41 Astrological Insights for 2025 and Beyond

46:54 Staying Motivated and Inspired as an Artist

52:17 Practical Steps to Tap into the Bonnieverse

🎧 RELATED EPISODES

Injecting Personal Narrative into Your Art with Sara Lee Hughes (ep. 131)

Why I Want Partnerships with Art Galleries with Evita Tezeno (ep. 175)

How You Want to Be Perceived as an Artist with Alexandra Squire (ep. 133)

Every Artist Is Designed Differently and What It Means with Jahje Ives (ep. 178)

📖 To read more, see images, find resources mentioned, and leave a comment, visit https://artbizsuccess.com/enoughness-gillespie

⭐️ Connect with Bonnie and the Bonnieverse: https://bonniegillespie.com

🔶 Does your art business need a boost or a refresh? Please see my comprehensive art-marketing program, Essentials for Artist Success 🔶  full of tools, strategies, and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers and those who need to approach their business with more thought and intention.

⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~

This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/

07 Jan 2021Seeking Balance with Chris Maynard (#70)00:43:20
Balance. The holy grail of every entrepreneurial artist’s quest. What does a balanced artist’s life look like? And what happens when you actually achieve balance? As much as I love the idea of being whisked away by my latest all-consuming project, I also know what it feels like to be out of balance. I much prefer being in charge of my time and my life, and that’s why I loved this conversation with Chris Maynard.

Chris turns feathers into intricate art. Working with delicate tools, he carves into feathers to create images of the very creatures that shed them. His unique feather sculptures are recognized by art collectors, bird lovers, and a variety of people from around the world.

In this episode, I talked with Chris about finding balance in life as well as in making and marketing art. He shares the secret behind his seemingly successful quest for balance, how he approaches requests for commissioned pieces, and the systems that he uses to stay on top of it all.

Balance may seem elusive, and, yet, we all need it in order to be our most creative and successful selves. Whether you’re currently searching for balance in your work or have already homed in on what the perfect balance means to you, this is a conversation you won’t want to miss.

Highlights

 

  • Chris Maynard explains the inspiration behind his unique artwork of carving feathers. (3:39)
  • Details about the seven galleries that represent Chris’s work. (6:55)
  • Chris’s income streams, including commissioned work, prints, and his book. (7:30)
  • Why balance is important to Chris. (11:00)
  • How Chris balances commission requests with his own creative license. (12:45)
  • Maintaining relationships with galleries while accepting commissions. (15:47)
  • Balancing commissioned pieces, for Chris, means working on one at a time. (18:04)
  • Dancing, movement, and leaving work undone are all part of Chris’s typical work week. (23:55)
  • Systems for staying on top of commissioned pieces and communications. (27:04)
  • Finding the balance between making and marketing art. (29:28)
  • Which marketing channels have brought Chris the most sales? (31:33)
  • Balancing the marketing and the making of art starts with a feeling. (38:11)
  • Chris shares the details and collaboration of his current piece. (41:03)

 

Mentioned

Resources

About My Guest

Oregon artist Chris Maynard combines his strong backgrounds in biology and ecology to pay homage to nature through the plumage of birds — using feathers acquired from legal sources such as zoos and private aviaries all naturally shed by birds. Working with delicate tools, he carves into feathers to create images of the very creatures that shed them, inventing poetic and playful compositions of birds in flight. His unique feather sculptures are recognized by art collectors, bird lovers, and a wide and interesting variety of people from around the world.

04 Mar 2021How to Increase Your Productivity and Creativity (#78)00:11:51
If you’ve been listening to this podcast for any amount of time, you know that I am the queen of systems. There is a reason that my signature program is the Art Career Success SYSTEM. I have learned that when you take the time to put in place easily repeatable steps to do a certain task or implement a project, the rewards are endless. You free your mind and calendar for the more creative pursuits of the studio. You have a better-organized business and life. Your consistency increases, as does the trust that others have in you.

Creating a streamlined art business system isn’t hard, it just takes dedicated time.

In this solo episode, I want to help you get started. I’m sharing three powerful benefits to implementing solid systems into your art business and five questions that you need to ask yourself when creating that better system. And to help you see that systems work, I’ll tell you about a few artists who have created systems that work. It worked for them, and I can promise the time you spend on your systems will be worth it as your creativity and productivity in your art business continue to increase.

Highlights

  • The why behind effective art business systems. (0:01)

  • Understanding the ecosystem and metasystems within your art business. (2:10)

  • Three clear benefits of installing systems in your art business. (3:35)

  • Five questions to ask yourself when implementing a new system. (5:50)

  • How to clearly define what you want to see happen. (6:38)

  • Clear timelines create clear results (7:01)

  • What tools and technology do you need to acquire to create your system? (7:26)

  • Who can assist you in meeting your goals? (8:13)

  • What are the exact steps needed to make your system hum? (8:34)

  • Upcoming podcast guest artists who have successfully implemented systems into their art business. (9:11)

  • A homework assignment to get you started with your new system. (9:51)

  • All that the Art Career Success System can offer your art business. (10:58)

Mentioned

Resources

 

First posted: artbizsuccess.com/organize-with-systems-podcast

Let’s do this together: https://artbizsuccess.com/community

Music by https://wildermiss.com

14 Mar 2019Caring for Your Most Precious Asset as an Artist with Missy Graff Ballone (#25)00:25:00
Missy Graff Ballone, artist and founder of Wellness for Makers, joins the show to discuss the importance of taking care of your most precious asset for making art: your body. She shares her own background as an artist, massage therapist and yoga instructor, and why she saw a need to provide resources that help artists take care of their bodies so they can make more art, and in turn, run their businesses. She also gives tools artists can use to get started in their new journey towards better health.

 

In this interview, you will Missy hear talk about:

  • Her background as an artist, massage therapist, and yoga instructor, and how all three are instrumental in her career today.

  • How she blended her artistry and love of the body to motivate and empower artists through education, mindful living, and movement.

  • Why she felt it important to teach artists accessible self-care to improve the longevity of their bodies, and ultimately their career.

  • How it’s never too late to invest in yourself and focus on the key assets — your body and health!

  • The importance of creating extra variety in your movements in the studio.

  • How we can become more consciously aware of the patterns we create within our body, and the most common ailments artists typically endure.

  • Some gentle techniques and tools that she finds important and effective.

  • The theme of resilience and how it relates to wellness for artists.

 

Resources:

Wellness for Makers

Complete Wellness Kit

4 Weeks of Resilience

 

Quotes:

  • “We can’t make art without a healthy body.”

  • “An artist’s number one asset in their business isn’t their mailing list, it’s their body.”

  • “Our body is our most important tool.”

  • “Learning about the body is really empowering.”

  • “I love the idea of resilience in the body.”

 

 

*** This episode of the Art Biz Podcast is sponsored by our Art Biz Mastermind Workshops, where we can accomplish more in two days than if you spent 6 months trying to figure it out yourself. See http://ArtBizMastermind.com***

08 Feb 2018A Creative Way to Approach Legal Priorities for Your Art Business00:35:25
Alyson talks with photographer and attorney Kiffanie Stahle about legal concerns for your art business. The way one artist protects his or her business will be very different from another artist. So much depends on your audience and goals.

Kiffanie, who owns theartistsjd.com has developed the Creative Business Model Canvas to help you home in on legal priorities. Find it here:

https://theartistsjd.com/need-business-plan/

27 Jul 2017Powerhouse Artist Couple Sam Woolcott and Poe Dismuke (#8)00:39:51
Alyson talks with artists Sam Woolcott and Poe Dismuke about owning a gallery together in Bisbee, Arizona, being married, and their museum exhibition.
20 Feb 2025The 4 Core Beliefs That Lead to Art Business Success (ep. 216)00:20:06

host: Alyson Stanfield

If you’ve followed my work, you’ve likely noticed some recurring themes—guiding principles that shape the way I advise artists. These aren’t just casual suggestions; they are the foundation of everything I do. In this episode of The Art Biz, I’m sharing the four core beliefs that define my approach and help artists build sustainable, thriving careers.

You’ll hear why your art must always come first, why you must learn to communicate clearly about your work, why your network is your #1 marketing asset, and why business systems will help you grow faster and save time. Internalizing these beliefs will make decision-making easier, marketing more purposeful, and your path as an artist clearer.

Whether you're just starting out or looking to refine your approach, these principles will support you for the long haul. Join me as we dive into the essential mindset shifts that will strengthen your art career.

00:00 Introduction and Core Beliefs Overview

01:44 Core Belief 1: The Work Must Come First

04:48 Core Belief 2: Your Art Doesn't Speak for Itself—You Must Learn to Communicate Clearly

10:02 Core Belief 3: Your Network is Your #1 Marketing Asset

13:48 Core Belief 4: Business Systems Help You Grow Faster and Elevate Your Professionalism

17:59 Apply to Your Art Biz

🎧 RELATED EPISODES

Guidelines for Your Artist Statement (ep. 50)

Being Seen—Networking for Artists (ep. 148)

How to Squeeze More Time from Your Busy Calendar (ep. 152)

How to Guarantee that People Remember You with Skip Hill (ep. 187)

📖 To read more find resources mentioned, and leave a comment, visit https://artbizsuccess.com/4-beliefs

🔶 Does your art business need a boost or a refresh? Please see my comprehensive art-marketing program, Essentials for Artist Success 🔶  full of tools, strategies, and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers and those who need to approach their business with more thought and intention.

⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~

This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/ Because we are still committed to diversity, equity, and inclusion.

13 Mar 2025The Artist’s Guide to Confident Decision-Making (219)00:14:19

As an artist, you have the freedom to shape your career—but with that freedom comes the challenge of making decisions that align with your goals and values. Decision-making can feel overwhelming, especially when every opportunity seems promising.

In this solo episode of The Art Biz, host Alyson Stanfield breaks down the Artist’s Decision-Making Framework to help you prioritize what truly matters. She shares practical strategies for assessing opportunities, trusting your instincts, and using policies to protect your time and energy.

Alyson discusses:

  • Why decision-making is one of the hardest parts of running an art business.
  • The Eisenhower Matrix and how it can help you categorize tasks by urgency and importance.
  • The power of policies in simplifying your choices and setting clear boundaries.
  • Her step-by-step framework for evaluating opportunities, including gut checks, vision alignment, time management, relationship-building, and financial potential.
  • A real-life example of how having a pricing policy helped an artist confidently decline a discount request—without losing the sale.

⬇️ Don’t miss the free downloadable PDF of the framework: https://artbizsuccess.com/decision-framework

01:00 The biggest challenge in running your own art business
02:45 The myth of certainty in decision-making
04:00 How the Eisenhower Matrix can clarify your priorities
06:30 The importance of setting clear business policies
08:15 The Artist’s Decision-Making Framework—step-by-step
12:00 Gut-checking opportunities: Does this excite you?
4:20 Aligning choices with your long-term vision
16:45 Assessing time, energy, and availability
19:30 Evaluating relationships and networking potential
22:15 Understanding financial benefits and long-term value
25:00 Making decisions with confidence
28:00 How one artist stuck to their pricing policy and still made the sale
30:45 Final thoughts: Trusting yourself and your process

If this episode resonated with you, share it with an artist friend who could use some decision-making support. And if you want more structured guidance, check out Alyson’s Essentials for Artists Success program at ArtBizSuccess.com/Essentials.

🎧 RELATED EPISODES

Guaranteeing an Effective Project with Eve Jacobs-Carnahan (ep. 121)

She Knows Exactly How Much Her Art Income Will be with Kelly Pelfrey (ep. 162)

Increasing Self-Sales by 400% with Sarah Becktel (ep. 157)

📖 To read more, see featured artists, and download the free PDF of the framework, visit https://artbizsuccess.com/decision-framework

🔶 Does your art business need a boost or a refresh? Please see my comprehensive art-marketing program, Essentials for Artist Success 🔶  full of tools, strategies, and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers and those who need to approach their business with more thought and intention.

⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~

This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/

08 Apr 2020Using Real Mail to Delight (#47)00:11:24
During the Covid-19 outbreak, I am taking a break from the usual format. The Art Biz Podcast will focus on what you can do now to stay in control of your art business.

This episode has a huge happiness factor because it's about using real mail: Why you should use it, who to send it to, and what to send.

I need you to be part of the conversation. I need to hear from you! Please join me on Instagram using #ArtBizNow and bookmark ArtBizNow.com as a hub for art business resources during this crisis.


This episode is sponsored my signature business-building program, the Art Career Success System, a year-long course and community that you can start immediately to help you stay focused during these uncertain times.

In the ACSS you will build a strong foundation using my video and audio lessons, worksheets, and transcripts. And you will be part of a community of artists who are forward-thinking and forward-moving.

Join us now and get your business in shape. See http://artcareersuccesssystem.com.


Follow me on Instagram @AlysonStanfield

Facebook @ArtBizSuccess

Join in the conversation #ArtBizNow

Music for the podcast is by Wildermiss: Wildermiss.com

All podcast episodes are posted at https://artbizsuccess.com/podcasts. You'll find a post with the complete transcript for this episode (#47) there.

If you have enjoyed this or other podcasts, I would so appreciate it if you would leave a rating and comment on Apple Podcasts or wherever you get your podcasts. It really helps!

30 Dec 2021Self-Care for Caregiving Artists with Shimoda Donna Emmanuel (#113)00:53:52

Why is it so hard for us to take care of ourselves? We all get busy. We feel a sense of urgency to keep up and do more. But if we're honest, we realize that very little is really urgent. Still, all of this hustle means we neglect habits and routines that will keep us well and give us energy for work in and out of the studio. And it's even harder when you're also responsible for caring for others. Whether you're a parent with growing children or an adult with aging parents, caregiving can take a lot out of you. It's hard to spend time on yourself when you're maxed out on so many levels. It's no wonder that self-care takes a backseat to other priorities.

On this episode of The Art Biz, I’m joined by Shimoda Donna Emmanuel. Shimoda has been the caregiver in her family, primarily for her mother Izola who recently passed after living with Alzheimer's, but also for an ailing sister. In 2020, Shimoda wrote Sacred Stitches: The Art of Care Giving, which has tips for stitching yourself together when caring for someone with Alzheimer's, but can also be useful to other caregiving roles. Together Shimoda and I talk about her routine, how she keeps her home to maintain a high vibration, tools she uses to de-stress and to stay calm, and how gratitudes and "the rage dance" fit into her self-care routine.

Highlights

  • The fiber collages, jewelry, circles of love and sacred stitches of Shimoda’s work. (2:13)

  • Shimoda wrote Sacred Stitches during the pandemic while caring for her mother. (7:29)

  • Key tips for de-stressing as a caregiver artist. (14:20)

  • How to keep your energy high so you can stay positive and productive. (24:52)

  • Spring cleaning takes on a new meaning with self-care. (28:40)

  • Finding a support group that can give you the support you need. (31:16)

  • Handling emotions might mean screaming, crying and doing a rage dance. (34:51)

  • How to cultivate a space that helps you destress. (36:30)

  • Making time for sleep and watching your diet. (40:45)

  • ‘Let this be easy’- Shimoda’s mantra for hectic days. (46:05)

  • A peek at what Shimoda is looking forward to in the New Year, and where her name came from. (49:10)

Mentioned

Resources

 

Quotes

 

  • “I’ve got to take care of myself. The caregiver has to take care of themselves.” — Shimoda Donna Emanuel

  • “I’ve got to keep my energy high and keep my vibration high. That’s what’s most important to me.” — Shimoda Donna Emanuel

  • “It’s just not good to hold it all in. I can get through emotions quicker if I just let myself deal with the feelings.” — Shimoda Donna Emanuel

 

Guest Bio

Shimoda Donna Emanuel is a mixed media artist living in Harlem, N.Y. Shimoda Accessories has a range of work that includes intuitive jewelry & fiber art. Her art has been on HGTV as well as the covers of Essence magazine and other publications. Her art is available for purchase at The Smithsonian National Museum of African American History and Culture.

As a caregiver of her sister and her 97-year young mom with Alzheimer’s, Shimoda wrote Sacred Stitches: The Art of Caregiving. This colorful book offers tips for other caregivers. She found solutions that worked for her with creative exercises, rituals, and more.

Shimoda also published Sacred Stitches: Fiber Art Dolls for the Soul and Sacred Stitches, an inspirational 25-piece card deck.

First posted: artbizsuccess.com/caregiving-shimoda-podcast

27 Apr 2023Being Seen: Networking for Artists (#148)00:13:34

Meeting people and building relationships is the most important thing you can do for your art career, especially when your goal is to be a full-time artist. This means you have to get out of the studio and socialize.

In this solo episode, I discuss:

  • Why everyone you meet is a potential buyer, collector, friend or fan.
  • Where you can network, and why you shouldn’t bother with artist organizations that aren’t a good fit.
  • There are many art worlds. You have to decide where to build your relationships.
  • Why it’s critical to network in real life, not only online.
  • Why it’s important to be authentic and genuinely interested in people.

I leave you with a challenge of meeting 1 new person a month. If it’s true that everyone knows about 150 people, imagine the potential from 12 new people a year.

To read the transcript, see featured artists, and leave a comment, visit https://artbizsuccess.com/being-seen

Sponsored by The PEOPLE PLAN: A Success Workshop to Establish Strategic Connections for Your Art Biz. https://artbizsuccess.com/peopleplan

27 Oct 2022Not All Online Galleries are Created Equal with Alex Farkas (#132)00:41:28

Anyone can open up a gallery—real or virtual—and start selling art. I mean anyone. You don’t have to hold a degree or pass a test. You don’t have to have ethics or morals or know anything at all about art. But I am impressed by what UGallery is doing and the services they have been providing artists and clients since 2006. Everything about them feels different. 

On this episode of The Art Biz, I’m joined by Alex Farkas, founder of UGallery.com.  Their business model is different from others in that online space. They know art. They curate the work so there aren’t thousands of random artists competing for eyeballs. UGallery is paid on commission, so they only make money if art sells.They invest in marketing to help sell more art. They are looking for relationships with their artists and nurture their artists to help them sell better online. The focus of UGallery is on painting, but you should listen to their story even if you are not a painter because you need to know that there are people and companies out there who are on your side and doing things the right way. 

Highlights

  • The beginnings of the UGallery journey. (2:53)

 

  • Storytelling to promote UGallery artists and their work. (4:39)
  • Curating art on the website in non-traditional ways. (7:19)
  • The process of finding and connecting with artists. (11:05)
  • Working with artists to help them succeed. (16:10)
  • What is selling at UGallery? (19:09)
  • Finding and marketing to clients. (20:36)
  • Artist to customer—the order fulfillment process. (23:09)
  • Maintaining ecommerce platforms and client relationships. (28:00)
  • Mistakes that many artists make when applying to UGallery. (33:55)
  • Tips for a better online presentation and ecommerce platform. (36:22)
  • What’s coming next for UGallery. (38:30)

 

This Week’s Assignment

  • Assess where you show and sell your art. Consider what venues you are (and aren’t) working for and why? How can you find more of the right places? What venues aren’t working for you and why? Make a plan to move on from those.

 Mentioned

Resources

Quotes

  • “It’s important that we find ways to combine the old school aspects of a gallery with the new school aspects of the technology that we use.” — Alex Farkas
  • “We see this as a partnership. We don’t succeed unless the artists succeed.” — Alex Farkas
  • “Part of the relationship is making sure that artists understand if they put the time and money in upfront, it comes back out later.” — Alex Farkas
  • “Think about what you’re trying to accomplish and what your goal is, and then work from there.” — Alex Farkas

About My Guest

Alex Farkas is the Gallery Director of UGallery. His love of art traces back to his hometown, Jerome, a tiny arts community in northern Arizona. Alex grew up creating sculptures in his uncle's woodworking studio and learning about the art business in his mother's gallery. He co-founded UGallery in 2006 with the goal of helping emerging artists connect with patrons. As one of the first ever online art galleries, UGallery significantly improved the opportunities available for artists. The gallery has been featured in the New York Times, Vogue, and Art in America. He currently lives, and UGallery is based, in San Francisco.

14 Dec 2023Stop Incessantly Feeding the Social Media Algorithms with Kamal X (#172)00:59:57

My guest for this episode of The Art Biz is Kamal X.

Kamal recently released his book, Black Astronaut, which is a collection of photographs he started after the murder of George Floyd. It was, as you recall, the height of Covid and like many, Kamal was hesitant to travel and be in crowds.

But, as he said, he knew he had to risk it all because the moment was bigger than him.

In our conversation, you’ll hear about how and why Kamal learned photography and how he approaches his subjects on the street.

What I enjoyed most about talking with Kamal is his message. Through photography, he learns about himself, and he shares his positivity through his words and deeds.

He says, “Remember you are the light and you can create and visualize something bigger for yourself.” And he encourages you to be true to yourself and avoid making art for the algorithms.

🎧 RELATED EPISODES

These are great episodes for positive inspiration.

7 Essential Verbs for Artists to Embrace (ep. 170)

How to Feel Like a Successful Artist (ep. 165)

Following Her Curiosity and Making New Connections After 60 with Jan McCarthy (ep. 158)

📖 To read more, see images, find resources mentioned, and leave a comment, visit https://artbizsuccess.com/kamalx

⭐️ Connect with Kamal X and see more of his art: https://www.instagram.com/iamkamalx/

🔶 Sponsored by my new program, ESTABLISH YOURSELF: Essentials for Artist Success 🔶 a year-long training program full of tools and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers. https://artbizsuccess.com/essentials

⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~

This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/

21 Dec 2023Starting Your Art Career (#173)00:19:30

This episode isn’t for artists who want to dabble and keep art as a hobby. I so respect your desire to enter and exit the studio whenever you feel like it, but this isn’t for you.

This isn’t even for artists who want to set up a side hustle of selling art here and there to make some extra cash. Again, I respect the fact that you want or need to do that, but what I share here isn’t for you.

This is for anyone who is serious about building and living the life of an artist.

This episode is also for you if other artists ask for your advice about how they can do what you have done. (All you have to do is send them here.)

I cover:

  • Why devotion to the work has to come above everything else in your artist life.
  • When you can call yourself an artist.
  • Why you shouldn’t be devoted to 1 medium.
  • The first 6 practical business steps:
    • Decide on your professional name.
    • Decide on your business structure.
    • Register your business.
    • Get a tax ID number.
    • Gat a sales tax license.
    • Separate your business and personal finances.

🔶 Just starting your art career? Please see my new program, ESTABLISH YOURSELF: Essentials for Artist Success 🔶 a training program full of tools and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers. YourArtistLife.com

🎧 RELATED EPISODES

How to Name Your Art Business (ep. 56)

Your Decision Filter (ep. 139)

Risk, Rejection, and Resilience with Christine Aaron (ep. 114)

How to Feel Like a Successful Artist (ep. 165)

 

📖 To read the transcript of this episode, see images, find resources mentioned, and leave a comment, visit https://artbizsuccess.com/starting-art-career

 

⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

 

~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~

This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/

31 Oct 2024The Art Biz Unfiltered: Dealer Michael Findlay on Collectors, Curiosity, and Changes (ep. 209)00:46:50

Peek inside the elite art world.

Host Alyson Stanfield speaks with Michael Findlay, a long-time art dealer and author of the new memoir, Portrait of the Art Dealer as a Young Man: New York in the Sixties.

They discuss his extensive career, insights into the evolving art market, and memorable stories, including an amusing anecdote about Andy Warhol.

Findlay emphasizes the importance of immersive, in-person art experiences and the qualities that make a great art collector. He also reflects on changes in the relationship between dealers and artists over the decades and the impact of modern technology on art collecting and appreciation.

01:36 Michael's Early Art Experiences

08:07 Art Education and Its Impact

17:41 The Role of Curiosity in Art Collecting

27:14 Modern Art Collecting Challenges

29:54 Michael's Career and Gallery Work

39:45 Andy Warhol Stories

45:51 Conclusion and Final Thoughts

 

🎧 RELATED EPISODES

Qualities Galleries Are Looking For in Their Artists with Jeremy Tessmer (ep. 123)

Secrets from Copying a Masterpiece with Lilianne Milgrom (ep. 87)

Focusing on the Art, Not the Art Business with Rebecca Welz (ep. 134)

 

📖 To read more, see images, find resources mentioned, and leave a comment, visit https://artbizsuccess.com/findlay-memoir

✅ While you’re there, click on the graphic to download a copy of my Comprehensive Exhibitions Checklist + Timeline—totally free with opt in.

⭐️ Connect with Michael Findlay: https://michaelfindlay.com

⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~

This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/

01 Aug 2024Beyond Motivation: Deadlines and Accountability Drive Action (ep. 198)00:12:15

Future plans, deadlines, and accountability are a necessary part of your success.

Host Alyson Stanfield of Art Biz Success explains how artists can get stuck in cycles of procrastination without a structured calendar filled with exciting commitments.

Alyson shares practical examples from her own life as well as from her experience with students and clients, and details how deadlines and accountability partners, including coaches and community groups, can help maintain momentum.

Key takeaways include the importance of setting attainable milestones, self-review processes, and embracing external support systems to drive progress and achieve creative goals.

00:33 Why plans, deadlines, and accountability matter

01:56 Personal experience and motivation

04:59 The role of deadlines in achieving goals

06:43 The power of accountability

08:47 Practical steps to implement accountability

10:26 Embrace deadlines and accountability: What are your first steps?

🎧 RELATED EPISODES

These artists have taken on big projects that motivated them for months and even years:

Leaning Into Art to Battle Depression with David Sandum (ep. 169)

Multi-State Multi-Year Multi-Artist Art Project with Marilyn Artus (ep. 30)

Knit Democracy Together with Eve Jacobs-Carnahan (ep. 64)

Impacting Artists First in a Curatorial Project Focusing on Empathy with Nanci Hersh (ep. 168)

📖 To read more, see images, find resources mentioned, and leave a comment, visit https://artbizsuccess.com/deadlines-accountability

👉 I give you a process for honoring your commitments in my planning workshops, which I lead 3x a year to help you make a plan for the upcoming season and beyond. AND to make sure that you aren’t over-committed—that you have just the right level of challenging projects and space for creativity and self-care.

🔶 The next workshop is coming up, and you can save a little when you sign up early. So you want to be sure to be on the notification list. Go to artbizsuccess.com/makeaplan to add your name to that list or sign up now if registration is available when you visit.

⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~

This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/

21 Oct 2021Learning How to Be a Boss with Ali Manning (#106)00:44:19
It takes a great deal of effort to find the right person to help with your art business, so you want to get it right. That means you need to find a way to retain good team members. You want them to take ownership in your business and pride in the work they do on your behalf. You may not be thinking about this from the beginning of the relationship with a new team member because you're so focused on getting the help you need fast. But you absolutely should be thinking about it: How do I keep good people on my team?

In this episode of The Art Biz, I talk with Ali Manning about the responsibilities she feels as the person in charge of her business, including the responsibilities she has to team members. We discuss her membership-based business model, the dynamics between team members, how she hires, when and why she hires employees instead of contractors, and how she keeps team members happy. We also get into the hiring mistakes that both of us have made in the past—freely admitting that it was our fault, not the employees.

Highlights

  • The ah-ha moment in Ali’s art journey. (2:45)

  • How does Ali make money in her art business? (6:25)

  • Running a business with 1,500 members requires the help of several assistants. (10:15)

  • The key difference between employees and contracted help. (12:27)

  • Bringing your team together regularly starts with a weekly meeting and the right technology. (15:09)

  • You might be surprised at where you can find the right help. (19:07)

  • Hiring mistakes and how to correct them quickly. (24:15)

  • Tests and onboarding processes that can smooth out the new hire process. (28:56)

  • Clearly defined business processes and procedures will help your team members succeed. (31:35)

  • Your assistant can’t actually read your mind, but taking these steps can help them out. (34:06)

  • Keeping your employees—and keeping them happy. (38:46)

  • A peek at Ali’s upcoming launch. (42:41)

Mentioned

Resources

Quotes

  • “From a business standpoint, I want to be able to offer my help a secure job. It’s important to me that they’re invested.” — Ali Manning

  • “With as many moving parts as I keep in my brain, it’s no wonder that I needed some help with this stuff.” — Ali Manning

  • “It’s important to slow down, take a step back and really think about what you want and how you would like your assistant to do it.” — Ali Manning

 

Guest Bio

Ali Manning creates bindings that showcase the stitching and the handcrafted nature of books. Her mixed media books are inspired by the forests of New England and the gardens of her home country England.

Working from her studio in a converted textile mill in Massachusetts, Ali has taught thousands of students via her blog, Vintage Page Designs, in person and with her latest online adventure, The Handmade Book Club. Teaching others to express their creativity through handmade books is her greatest joy. She believes that anyone can create a handmade book and it shouldn’t require expensive tools or equipment. Ali's work has been featured in Somerset Studio, Take Ten, Paper Crafts Magazine and Cloth, Paper, Scissors.

First posted: https://artbizsuccess.com/being-boss-podcast

29 Jun 2023Committed to Telling Native Stories Through Her Art and Activism with Danielle SeeWalker (#153)00:35:45

In this episode, I talk with Danielle SeeWalker, a Húŋkpapȟa Lakȟóta citizen of the Standing Rock Sioux Tribe.

Native American stories are too frequently told from an historical perspective, but Danielle and other contemporary Indigenous artists want you to know that they’re still here. They never left. We just silenced them for too long after stealing their land.

Danielle has beautiful stories to tell, from which we can all learn. And she’s dealing with the same stuff as other artists: balancing motherhood with her art and activism. We discuss:

  • The symbolism in her work that came from a dream.
  • The many hats she wears.
  • The variety of art forms she works with.
  • How she decides which projects to take on.
  • How the rest of us can serve as allies for Indigenous people around the globe.

One lovely takeaway from this interview is that Danielle doesn’t separate her art from her life. Everything is connected.

📖 To read more, see images, find resources mentioned, and leave a comment, visit https://artbizsuccess.com/seewalker-native-stories

⭐️ Connect with Danielle and see more of her art: https://seewalker.com

🔶 Sponsored by The Art Biz Accelerator 🔶 a coaching group for strategies, support, and accountability inside a community of artists who get you. https://artbizsuccess.com/accelerator

⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes, which was stolen from them after many broken promises and treaties.

~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~

This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/

16 Aug 2018The Investing Artist: Art, Real Estate, and Legacy with Mary Erickson (#19)00:54:39
Mary Erickson’s art sales have paid for her lifestyle, which is comfortable and adventurous, but far from extravagant. She is a savvy investor and wise with her finances. 

 

Mary says she paints so that she can buy real estate so that she can collect art - paintings by other artists. You’ll hear all about it in this episode. You’ll also hear about: 

 

  • How she started selling and why she believes being involved in your community is key to an artist’s success.
  • How she keeps up with the 8 different galleries that represent her.
  • Mary’s legacy project: High Ridge Gardens, a bird sanctuary and artist retreat on her property, which  she will leave with a funded endowment.

 

I hope Mary’s story inspires you to become wise with your finances.

 

See Mary’s art at MaryEricksonArt.com 

 

*** This episode is brought to you by the Art Career Success System: a step-by-step system to implement for growth no matter where you are in your art business. See ArtCareerSuccessSystem.com***

11 Jul 2019Multi-State Multi-Year Multi-Artist Art Project with Marilyn Artus (#30)00:39:39
The fact that we are approaching the 100th anniversary of the ratification of the19th Amendment did not escape the attention of Oklahoma-based mixed media artist Marilyn Artus. For years, Marilyn had been wondering what art project she could possibly do that would be grand enough to match the significance of the occasion. She came up with one—Her Flag—and joins the show to talk about it. It includes collaborations with artists and public performances in each of the 36 states that passed the amendment. After more than a year on the road, Marilyn will complete the enormous flag.

 

Marilyn talks about what inspires her to honor this occasion. She also shares how we can get involved.

 

In this interview, you will hear about:

● The research and passion that drove Marilyn into this ambitious project.

● Why it was important to Marilyn that the project be open to anyone who wants to celebrate, regardless of race or political affiliation.

● Why Marilyn knew if she wanted this project done, she needed to do it herself and not wait for anyone else.

● How Marilyn selected the 36 women artists in each state to work with.

● Why it was important to Marilyn that she pay the artists.

● The decision to make the flag at Rainbow Pennant, a business in Oklahoma that already employs women to make American Flags.

● A glimpse into the states Marilyn will travel to throughout her epic journey. She will start in Wisconsin in June to travel the path of ratification, and end her trip in Tennessee on August 18, 2020, the anniversary of the date on which the 19th Amendment was ratified.

● The physical details of the 18 x 26 ft flag, and how Marilyn plans to sew everything while she is on the road.

● The team Marilyn has hired to help her work on Her Flag, including one very important full-time project manager.

● The systems Marilyn used to keep their internal and external communication flow organized.

● The need for artists to not be so attached to their original idea that they miss out on something better.

● The decision to feature women of color and focus on women like Ida B. Wells, Mary McLeod Bethune, and Sojourner Truth.

● The part of the journey that is most uncomfortable for Marilyn, but why it’s important that she do it.

● Marilyn’s big dreams for the finished Her Flag.

 

 

Resources:

Blog post for notes and comments: https://artbizsuccess.com/artus-her-flag-podcast

Her Flag https://herflag.com

CaFÉ https://www.callforentry.org/

Basecamp https://basecamp.com

Book: Fresh Lipstick: Redressing Fashion and Feminism by Linda M. Scott https://www.freshlipstick.com/

Music: Wildermiss

 

28 Nov 2022Your Life is a Work of Art: Annual Review (#135)00:10:27

Alyson Stanfield walks you through her thoughts on reviewing your year.

There are 3 reasons to bother reviewing your year: (1) To honor life, (2) to remind yourself of what you have accomplished, and (3) to prepare for the New Year. Look at the year holistically in terms of personal, art, learning, and business.

Your written account of the year will be something you can return to in the future as a reminder of what you accomplished, what you experienced, what you learned, who and what you encountered, and more.

Mentioned
The Artist's Annual Review

Resources

 

17 Aug 2023How Do Artists Make Money (#159)00:14:05

In this episode, I want to start a conversation about one of those things that can get in the way of feeling successful: Money.

In particular, I want to dive into income sources for artists.

Where does the money come from?

I discuss:

  • Why you might want to branch out and sell more than originals.
  • How to categorize your income sources so that you can better understand the possibilities.
  • How to analyze where the money has come from in the past so you can plan for the future.

📖 To read more, see images, find resources mentioned, including the 3 videos 🎥 that will help you visualize this process, visit

https://artbizsuccess.com/podcast-money-plan

✴️ COMING UP: THE MONEY PLAN

If you aren’t clear about where your money is coming from, I strongly encourage you to figure it out. It’s only with that clarity that you can plan properly for the future. I can help with that.

Soon after the release of this episode I’ll be leading The Money Plan artist success workshop. Seating at the live sessions of the workshop—where you can ask questions and interact with other artist-planners—will be limited, and there will also be a replay available. But if you want to attend live, you need to get on the interest list. You can hit pause right now and go to artbizsuccess.com/moneyplan to make sure you don’t miss it.

⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

03 Oct 2024Creating Demand for Your Art: Why It Matters and How to Start (ep. 206)00:18:58

Host Alyson Stanfield delves into the necessity of creating demand for your artwork in order to achieve a certain level of success.

She discusses the balance between ambition and practicality in the art market and offers five essential tips to assess and cultivate demand effectively.

Alyson stresses the importance of setting realistic expectations, refining your unique artistic voice, and nurturing genuine relationships. Through examples from past episodes and insightful advice, she aims to help artists understand and thrive in their respective markets.

00:29 Understanding the Art Market 01:46 Being Unrealistic in Your Art Marketing Strategies 02:48 Defining “Demand” in the Art World 05:20 Challenges and Realities of High Demand 08:22 Benefits of Being an In-Demand Artist 10:12 Two Key Steps to Take 14:32 Five Practical Tips for Artists to Assess Demand 17:00 Resource: How to Ask for More Money for Your Art

📖 To read more, see images, find resources mentioned, and leave a comment, visit https://artbizsuccess.com/demand

🎧 MENTIONED EPISODES

The Internet Might Be Ruining Artists’ Livelihoods with William Deresiewicz (ep. 205)

She Knows Exactly How Much Her Art Income Will be Every Month with Kelly Pelfrey (ep. 162)

Growing Beyond Being an Instagram Artist with Sara Schroeder (ep. 119)

How to Guarantee that People Remember You with Skip Hill (ep. 187)

🟪 I have a short webinar that would be a great resource for helping you to increase the perceived value of your work.

It’s called How to Ask for More Money for Your Art. It's only $20. And the reason that I make it so affordable is because it's fundamental. I created How to Ask for More Money for Your Art because I noticed so many artists were sabotaging their work.

If you need to increase the perceived value of your art, check it out.

⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~

This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/

29 Feb 2024Virtual Assistance for Your Social Media and Websites with Artist VA Hallie Edlund (ep. 179).00:41:01

If you’re like a lot of the artist-clients that I work with at Art Biz Success, you would love someone to help you with social media. Or your website. Or maybe anything else to help lighten the load.

Having any kind of help sounds like a dream. It may seem like an impossible dream. You might be looking for someone like my guest for this episode of The Art Biz: Hallie Edlund, a virtual assistant for artists.

We discuss how she started doing this work and how she helps artists with social media and their websites.

We touch upon how she uses A.I. and her advice for using it in your art business.

And you know I couldn’t resist asking how she stays organized. Her system of keeping everything for her clients in Gmail folders left me with my mouth hanging open, which luckily you can’t witness on a podcast.

Hallie has a new Instagram course for artists and generously shares two tips for that platform near the end of our conversation.

If you’re looking to hire someone to help with your art business, I suggest checking out the related episodes and articles posted below as well.

🎧 RELATED EPISODES & ARTICLES

How to Hire Someone to Help with Your Art Business

Let It Go: Delegating Responsibility

Someone Else Could – What To Delegate in Your Art Business

Trusting Another Artist to Help You Run Your Art Business with Angela Fehr and Robin Edmundson (ep. 104)

How to Work Successfully (and Sanely) with a Relative with Trudy Rice (ep. 105)

Learning How to Be a Boss with Ali Manning (ep. 106)

📖 To read more, see images, find resources mentioned, and leave a comment, visit

📧 To inquire about working with Hallie, please email her.

🔶 Does your art business need a boost or a refresh? Please see my comprehensive art-marketing program, Essentials for Artist Success 🔶  full of tools, strategies, and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers and those who need to approach their business with more thought and intention.

⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~

This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/

17 Oct 2019Leading Your Own Art Workshops and Retreats with Lorraine Glessner (#35)00:58:58
Lorraine Glessner’s love of surface, pattern, mark-making, imagem and landscape has led her to combine disparate materials and processes such as silk, wood, wax, pyrography, rust, paper, and more in her work. Lorraine is a former Assistant Professor at Tyler School of Art, Temple University, artist mentor, workshop instructor and an award-winning artist. 

She holds an MFA from Tyler School of Art, Temple University, a BS from Philadelphia University, and an AAS in Computer Graphics from Moore College of Art & Design. She has a diverse art background with skills that include painting, sculpture, graphic design, interior design, textile design, photography, digital imaging and much more.

Since 2016, Lorraine has evolved from an assistant professor of art to running her own workshops and retreats. 

Through the process, she has learned a great deal about teaching as a significant source of her income. 

In this episode, you’ll hear Lorraine and Alyson talk about how she has set up her workshops and retreats, how she finds venues, the pros and cons of doing for-hire workshops, the tools she uses to stay organized, and how she balances teaching with her studio practice. 

See Lorraine’s art at https://LorraineGlessner.net  and find her on Instagram https://instagram.com/LorraineGlessner1 

****

This episode is sponsored my signature business-building program, the year-long Art Career Success System.

Whether your goal is to increase your income, expand your venues, become more articulate about your work, enhance your online reputation, or nurture your audience, the Art Career Success System gives you what you need. I purposely called it a System because the actions you take in the course are things that you will do repeatedly throughout your career. Your approach this year will be different from the approach you take next year or the year after. But when you follow the Art Career Success System, you can easily update it to reflect your changing needs. 

Join us and get your business in shape. See ArtCareerSuccessSystem.com.

****

Music for the podcast is by Wildermiss: Wildermiss.com 

Read the show notes, see photos, and leave a comment at ArtBizSuccess.com/podcasts (episode 35)

Instagram @AlysonStanfield
Facebook @ArtBizSuccess 

#ArtBizSuccess

25 Mar 2021Art Business Procedures to Keep You Organized (#81)00:13:41
If you’re an intentional artist, you’re in the right place. In this episode, I'm wrapping up a month of talking about how systems can keep you organized and make you a more productive artist.

Today’s solo episode focuses on the secret weapon of a successful art business your art biz handbook. An art biz handbook is the number one way to organize every aspect of your business. If you’re looking for ways to stay on top of the never-ending tasks that every artist faces, this episode is for you. You’ll hear the step-by-step process that will keep you in control of every aspect of your schedule, how I have evolved systems that weren’t working for me, and the satisfaction, productivity, and control that you can come to expect from an art biz handbook that is working for you.

Highlights

  • An overview of the value of a high-quality, clearly defined art business system. (0:01)

  • Documenting your systems why you need an art biz handbook. (2:07)

  • Your system doesn’t have to be perfect to be effective. (4:56)

  • Steps that will make your systems more reliable. (6:12)

  • Practical examples of systems that have simplified processes in my art business. (9:01)

  • How to prioritize the process of capturing your procedures. (10:11)

  • Why your art biz handbook will never be finished. (12:35)

Mentioned

Resources

First posted: https://artbizsuccess.com/art-biz-procedures-podcast

Let’s do this together: https://artbizsuccess.com/community

Music by https://wildermiss.com

06 Apr 2022Advocating for Artists in Their Communities with Louise Martorano (#118)00:51:12

You are not alone.

It may seem like you are at times because you do so much work by yourself in the studio, but the art ecosystem is enormous and you are not alone. There are so many good people who are advocating on behalf of and supporting artists in their businesses and careers. I want you to know about these resources so that you can tap into them. They’re waiting for you.

In this episode of The Art Biz, I’m talking with Louise Martorano, the Executive Director at RedLine Contemporary Art Center in Denver, Colorado. RedLine is a nonprofit whose mission is to foster “education and engagement between artists and communities to create positive social change.” In many ways, RedLine behaves like a traditional arts council. But they’re far from it. Louise and I discuss their artist-in-residence program, affordable studio space, and how they collaborate with other art organizations in the U.S. and beyond.

 

Highlights

  • The history and mission of RedLine Contemporary Art Center. (1:45)

  • The local and global need for artist career support. (7:46)

  • Visual arts coalitions fill in the gaps of an artist’s career. (11:23)

  • The staff, budget, and $22 million re-granting programs at RedLine. (19:15)

  • Details on residencies, applications, and juried interviews. (25:18)

  • Open studio doors increase opportunities for artists. (32:03)

  • Commission opportunities, stipends, and other program benefits. (33:58)

  • How to find artist support programs in your community. (37:19)

  • Group meetings and other expectations of artist residents. (41:01)

  • Auditing relationships and leveraging your community. (45:45)

 

Mentioned

 

Resources

First posted: artbizsuccess.com/advocate-martorano-podcast

 

Quotes

 

  • “Artists are really expected to be all the departments in their career.” — Louise Martorano

  • “Artists’ careers can live and die on the relationships they build and the opportunities they have.” — Louise Martorano

  • “We’re trying to link arms with each other in Colorado to see if we can create a more seamless journey for artists as they gain traction and opportunity in their careers.” — Louise Martorano

  • “Talking about your work is like exercising a muscle. The more you do it, the more refined your language is.” — Louise Martorano

  • “Artists need to reevaluate who they know and who they’re connected to and see how they can use those arteries of opportunity.” — Louise Martorano

 

Guest Bio

Louise Martorano is the Executive Director of RedLine, a non-profit contemporary art center and residency located in Denver, Colorado. RedLine's mission is to foster education and engagement between artists and communities to create positive social change. Under Martorano’s leadership, RedLine has received the Denver Mayor’s Award for Excellence in the Arts (2014 and 2015), the Greenway Foundation’s “Partner in Change” award, acknowledged by Denver Public Schools for excellence in community engagement, and has presented and organized over 100 exhibitions over the past 10 years.

 

Martorano holds a B.A. from the University of Colorado, Boulder, and an M.H. from the University of Colorado, Denver with a focus in Contemporary Art History & Music. In 2017, she was awarded a Livingston Fellowship from the Bonfils-Stanton Foundation for promising nonprofit leaders who hold significant leadership roles in Colorado.

 

26 Jan 2023A Sales Process for Artists with Miriam Schulman (#140)00:46:52

The sales process is rarely discussed in artist circles. We often think of sales as a single step. Either someone buys your art or they don’t. There’s’ so much more to it. Yet, many of us think of sales as a dirty word, which is a bit ridiculous if we want to grow our businesses and careers. Artists need to adopt a new mindset surrounding sales in order to be successful.

My guest on this episode of The Art Biz is Miriam Schulman, artist and founder of the Inspiration Place, where she helps other artists learn how to profit from their passion or become better artists. Miriam is the author of Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity. In this conversation, Miriam and I review her Artpreneur Sales Playbook and 10-step sales process.

Highlights

  • Miriam’s struggle with sales, despite her background in finance. (3:30)

  • The evolution from general sales and marketing to effective art sales. (6:56)

  • Curating your valuable contacts list. (9:05)

  • The importance of mindset in sales success. (12:30)

  • Developing a confident belief in the value of your art. (14:47)

  • The first 5 steps of selling your art. (21:05)

  • Body language, previewing the process, and establishing the decision maker. (27:37)

  • Sell with stories, not facts, and selling happy endings. (33:10)

  • Overcoming objections with the right language. (40:07)

  • Close the sale by asking for it. (42:45)

This Week’s Action

This week’s action has two parts. Part 1 is to download the free chapter of Artpreneur at schulmanart.com/believe.

Part 2 is to write out Miriam’s 10 steps in the sales process and post them somewhere so you’re reminded that it is a process. You need to be invested in the steps of the process in order for it to work.

Mentioned

Resources

Quotes

  • “Once I started making the connection between sales in general and selling for art and understood that there wasn't a difference, I became a student of marketing and sales, and that has made all the difference.” — Miriam Schulman

  • “Marketing 101 is investing in human relationships.” — Miriam Schulman

  • “My art, going out into people’s homes, became ambassadors for me.” — Miriam Schulman

  • “Mindset is everything. Mindset trumps talent.” — Miriam Schulman

  • “Overcoming objections is about having compassion for the buyer and knowing where they are coming from.” — Miriam Schulman

About My Guest

Miriam Schulman is an artist and founder of The Inspiration Place, where she helps other artists learn how to profit from their passion or become better artists. She’s helped thousands of artists around the world develop their skill sets and create more time and freedom to do what they love. Her art and story have been featured in major publications including Forbes, The New York Times, Art of Man, Art Journaling magazine, What Women Create as well as featured on NBC’s “Parenthood” and the Amazon series “Hunters” with Al Pacino. Schulman’s forthcoming book with HarperCollins Leadership Artpreneur is scheduled to be released on January 31, 2023.

First posted: ArtBizSuccess.com/sales-schulman-podcast

 

02 May 2024How to Guarantee that People Remember You with Skip Hill (ep. 187)00:54:23

host: Alyson Stanfield

My utter bliss is to help artists make business systems that streamline their lives so they can spend more time in the studio. So when Skip Hill said he needed a system for following up with his collectors and important relationships, I knew I wanted to help.

In this encore episode of The Art Biz, I walk Skip through the steps to create a plan for nurturing his relationships.

We go through these steps to create his plan:

  1. What do you want to happen?
  2. By when does it need to happen? Or … How frequently does it need to happen?
  3. What do you need to have/acquire/learn to make that happen? And/Or what tools and technology will you use for the process?
  4. Who do you need to enlist to help?
  5. What are the exact steps needed to make this system hum?

The steps in that last question provides the fuel. Miss a step, and your system crashes.

🎧 RELATED EPISODES

Tools to Shape Up Your Art Business with Jennifer Printz (ep. 79)

Systems to Effectively Manage a Dizzying Increase in Your Art Business with Betty Franks (ep. 80)

How to Squeeze More Time from Your Busy Calendar (ep. 152)

📖 To read the exact steps we created for Skip, see images, and leave a comment, visit

https://artbizsuccess.com/skip-hill-encore

⭐️ Connect with Skip and see more of his art: SkipHillArt.com

🔶 Does your art business need a boost or a refresh? Please see my comprehensive art-marketing program, Essentials for Artist Success 🔶  full of tools, strategies, and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers and those who need to approach their business with more thought and intention. Current focus: Cultivating Connections and Collectors.

⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~

This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/

30 May 2019Making a Living as an Expat in Paris with Marcus McAllister (#28)00:54:44
What would it be like to pack up your art supplies and live in an entirely new country? Today’s guest, Marcus McAllister, left the United States over 20 years ago to live in Paris, and has been making a living as an artist there for the past 17 years. In this episode, Marcus talks about his decision to live abroad, his sketchbooks, the sources of his income, and the importance of relationships.

 

In this interview, you will hear about:

  • How Marcus has been scrappy yet intentional about his business and career.

  • His sketchbooks (and why he doesn’t even walk the dog without taking one with him).

  • Marcus’s first memories of living on an Army base in Little Rock, Arkansas.

  • How Marcus ended up in Paris and transitioned to a full time artist, and the transition within his career to getting there.

  • The way Marcus overcame the language barrier and presented himself as an artist to find work.

  • Why Marcus thinks it’s hard for artists to call themselves artists, and why it’s important for artists to own that title.

  • The dedication Marcus has to always having a sketchbook on him, with over 100 now in his possession.

  • The different sources of income Marcus has including original work, mentoring, and hosting workshops.

  • How Marcus keeps his expenses minimal, and is open to be vulnerable and authentic when times are financially tough.

  • The connection between creativity, struggle, and doubt.

  • Marcus’s go-to marketing methods and how he promotes his shows.

  • The important connections Marcus has made through his relationships over the years, and why he thinks all artists would benefit from spending more time cultivating relationships.

  • How Marcus makes the initial contact when networking, and how he follows up and stays in touch.

  • His tradition of Sunday teas in the studio and the importance of listening to your gut and knowing when it’s time to evolve and shift into something new.

  • How working as an artist can involve a lot of solitude, and Marcus’s advice to artists who aren’t as gregarious as he is.

  • Etiquette for networking at events as an artist, and why you shouldn’t be afraid to let those business cards fly.

 

Resources:

 

25 Apr 2024The Career Journey of Growth-Minded Artists (ep. 186)00:13:31

host: Alyson Stanfield

I want to talk about something that I think gets in the way of how you think about what a successful art business is or can be.

I want to help you reframe your daily decisions, actions, and results (or lack thereof)—to embrace the volatility of an artist life. To understand that there will be highs and lows, and that just comes along with the territory.

One of the most-used business metaphors is the ladder of success, which is problematic for two reasons:

  1. Nobody reaches the top of anything in life by going straight up.
  2. What happens when you get to the top?

I have a different vision. Your art career is a circle consisting of 3 areas:

Inspiration+Research, Studio Practice, and Business+Marketing.

You’re a sphere (okay, a ping pong ball) bouncing back and forth from one area to the next as you grow your art career.

Let me explain …

 

🎧 RELATED EPISODES

Calculating Risks in Your Art Business with Leah Smithson (ep. 94)

What Your Failures Are Teaching You with Laura Petrovich-Cheney (ep. 95)

Risk, Rejection, and Resilience with Christine Aaron (ep. 114)

How to Feel Like a Successful Artist (ep. 165)

 

📖 To read more, see images, find resources mentioned, and leave a comment, visit https://artbizsuccess.com/growth-minded-artists

 

🔶 Does your art business need a boost or a refresh? Please see my comprehensive art-marketing program, Essentials for Artist Success 🔶  full of tools, strategies, and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers and those who need to approach their business with more thought and intention.

 

⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

 

~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~

This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/

02 Jan 2025Bravery, Luck, and Persistence with Debbie Mueller (ep. 212)00:38:31

Debbie Mueller talks with host Alyson Stanfield about how she has cultivated resilience and bravery as an artist, from finding her community to embracing opportunities that might initially feel intimidating. She also discusses how she’s navigated challenges like rejection and the balancing act of art and life.

Debbie credits her successes not just to hard work and persistence but to a little bit of luck—though her version of luck is decidedly hard-earned.

Whether you’re just starting out as an artist or looking for inspiration to take your next bold step, Debbie’s story is a reminder that bravery, persistence, and the willingness to embrace new opportunities can lead to extraordinary outcomes.

01:38 Discovering a Passion for Painting 06:01 Balancing Medicine and Art 08:28 The Role of Luck and Hard Work 15:46 Resources and Inspirations 21:09 The Importance of Community 28:54 Teaching and Personal Growth 30:23 Setting Goals and Looking Ahead 37:15 Conclusion and Bravery Challenge

🎧 RELATED EPISODES

These episodes touch on rejection and resilience:

Risk, Rejection, and Resilience with Christine Aaron (ep. 114)

What Your Failures Are Teaching You with Laura Petrovich-Cheney (ep. 95)

Are You Playing It Too Safe in Your Art Business? (ep. 92)

Dealing with Rejection with Megan Wimberley (ep. 197)

📖 To read more, see images, find resources mentioned, and leave a comment, visit https://artbizsuccess.com/mueller-bravery

⭐️ Connect with Debbie Mueller and see more of her art: https://debbiemuellerart.com

🔶 Does your art business need a boost or a refresh? Please see my comprehensive art-marketing program, Essentials for Artist Success 🔶  full of tools, strategies, and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers and those who need to approach their business with more thought and intention.

⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~

This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/

07 Sep 2023She Knows Exactly How Much Her Art Income Will be Every Month with Kelly Pelfrey (#162)00:55:30

Lately, I’ve been diving into money on The Art Biz. As much as I do NOT want to talk about money, I know it’s necessary. I also know it’s more necessary for some artists to make money from their work than for others.

If you’re lucky enough to have outside support for your art business—even if it’s from a day job—count your blessings. Because the pressure on the work is real when you don’t have that extra source of income, which is why I will continue to bring up the topic of money.

Let’s continue the conversation in this episode.

Kelly Pelfrey’s goal in 2020 was to replace her $50,000 teaching salary, but she quadrupled that. Her income has allowed her husband to leave his job to focus on his doctorate, feel comfortable about taking maternity leave, and save for college for her children.

Kelly shares her income sources, which are dominated by sales of commissions, followed distantly by releases of small paintings. She also sells art for TV screens, has a monthly print release, and a coffee table book.

Kelly obviously has the pulse of her best collectors. Her work is strong for sure, but I also believe that people are buying into Kelly’s joy and optimism. When you hear her and detect that in her voice, I think you’ll know what I mean.

📖 To read more, see images, find resources mentioned, and leave a comment, visit artbizsuccess.com/pelfrey-commissions

⭐️ Connect with Kelly and see more of her art: kellypelfrey.com

✴️ COMING UP: THE MONEY PLAN

If you aren’t clear about where your money is coming from, I strongly encourage you to figure it out. It’s only with that clarity that you can plan properly for the future. I can help with that.

Soon after the release of this episode I’ll be leading The Money Plan artist success workshop. Seating at the live sessions of the workshop—where you can ask questions and interact with other artist-planners—will be limited, and there will also be a replay available. But if you want to attend live, you need to get on the interest list. You can hit pause right now and go to artbizsuccess.com/moneyplan to make sure you don’t miss it.

🎧 RELATED EPISODES and POSTS

My Money Odyssey (ep. 161)

How Do Artists Make Money (ep. 159)

Creating a Monthly Report for Your Art Business (ep. 74)

⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

13 Oct 2022Injecting Personal Narrative into Your Art with Sara Lee Hughes (#131)00:37:49

The photographer Sally Mann has said that it never occurred to her to look outside of her home, family, and immediate vicinity to find inspiration. So many artists feel they need to travel to exotic locations to find their inspiration, never exploring what is right in front of them or what they encounter in their daily lives.

In this episode of The Art Biz I talk with Sara Lee Hughes, an artist who is deep into a body of narrative paintings with recognizable imagery that is steeped in her personal story—going so far as to include her self-portraits in many of them. We talk about making such personal work and whether there is a market for such work. Sara Lee says her ultimate intention is that she gets under your skin. That when viewing her paintings, you start to question your actions and might find yourself reflecting on the encounter weeks later. We discuss the genesis of this body of work, how she is looking at her art in terms of the long game rather than seeking quick gratification, how she keeps her ideas, and how she has created a discipline that balances motherhood with her studio practice.

Highlights

  • Waiting, Father Daughter Dance, and other pieces inspired by Sara Lee’s life. (1:55)

  • The family letters that have helped Sara Lee navigate her true self. (6:57)

  • Sara Lee’s 12-ft superhero cape and what it represents. (9:05)

  • Painting from experiences results in sincerity. (11:15)

  • Asking yourself questions can lead to your next inspiration. (14:55)

  • Sara Lee’s decision to use her own face in her paintings. (18:19)

  • The value of painting the part of your history that isn’t talked about. (21:32)

  • There are parts of your story that anyone can relate to. (25:17)

  • Using a list—rather than a sketchbook—to keep your ideas. (27:04)

  • Does personal work sell? (30:20)

  • The evolution of Sara Lee’s approach to her art business. (32:39)

  • Finding time for the most important work. (34:32)

Mentioned

The Art Biz Connection

Systematize Your Art Biz for Business Efficiency

Resources

Quotes

  • “These tossed-off sketches are seeds for the work that I’ve done in the last five years.” — Sara Lee

  • “When I paint from my own experience, there’s a sincerity in my paintings.” — Sara Lee

  • “All of my work is my personal experience, so who better to use than myself? — Sara Lee

  • “My intention is to resonate with you through the works that have inspired me to be an artist.” — Sara Lee

About My Guest

Sara Lee is a narrative painter living and working in Lockhart, Texas. Her representational narratives are influenced by growing up in the south during the 1970’s and 80’s with divorced parents and operate as metaphors for discovery, other-ness, identity, connection, balance and truth. As a body of work, they highlight moments, memories and ideas that mark a journey of navigation through the differences between her gay father, straight mother and the socio-cultural norms of the era and those proceeding. In her work she is most interested in exploring and sharing the connection she had with her father before his death of AIDS, the profound guidance it had on her life, and how this personal experience fits into our country’s broader social and cultural heritage.

 

Sara Lee studied classical drawing and painting at the Pennsylvania Academy of Fine Arts, where she earned a certificate in painting and printmaking. She earned her MFA in painting from Pratt Institute. Sustaining herself through scenic painting and teaching, her work brought her back to Lockhart, Texas where she has lived since 2008.



27 Feb 2025Community Liaison, Translator, and Glass Painter with Samra Bashir (217)00:38:18

Art has a unique ability to transcend language, evoke emotion, and bring people together across cultural divides.

This idea is embodied in the work of Samra Bashir, whose glass paintings celebrate the rich traditions of South Asian and Islamic art while inviting a broader audience into their intricate beauty.

Samra’s journey as an artist began as a personal escape—something she turned to during challenging times. But over the years, her work evolved into something much larger. Through her use of glass paint and light, she has built not just an art practice, but also a powerful means of storytelling, connection, and cultural education.

In this episode of The Art Biz, host Alyson Stanfield talks with Samra about:

  • How her creative journey started and what led her to glass painting.
  • The role of light in her work and why it’s an essential element.
  • How she uses art to foster community and bridge cultural gaps.
  • The importance of stepping out from behind the screen and sharing art in real-life spaces.

Samra’s story is a reminder that art doesn’t just exist in isolation—it thrives in conversation, connection, and shared experiences.

01:50 Samra's Early Inspirations
02:28 Reviving Her Art in the U.S.
04:05 Samra’s Cultural Heritage and How It Shows Up in Her Work
08:42 Building an Audience and Overcoming Challenges
11:37 Balancing Multiple Roles and Art
18:47 The Importance of Community and Teaching Workshops
22:43 Connecting Through Art and Overcoming Barriers
26:08 Practical Tips for Artists to Engage with Community
36:50 Conclusion and Practical Applications for You

🎧 RELATED EPISODES

Lessons from a Wildly Successful Pop-up Art Gallery Event with Mai Wyn Schantz (109)

Leaning Into Her Roots and Community Art with Marilyn Fontaine (185)

Beyond Comparison and Jealousy with Jason Kotecki (191)

📖 To read more, see images, find resources mentioned, and leave a comment, visit https://artbizsuccess.com/bashir-community

⭐️ Connect with Samra and see more of her art: SamraBashir.com

🔶 Does your art business need a boost or a refresh? Please see my comprehensive art-marketing program, Essentials for Artist Success 🔶  full of tools, strategies, and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers and those who need to approach their business with more thought and intention.

⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~

This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/

15 Feb 2024Every Artist Is Designed Differently and What It Means with Jahje Ives (#178)00:55:00

In this episode, I have something a little different for you.

I want to share a tool I found a number of years ago that helps me in life and in my business. And it’s helped many of my clients.

It’s a life map, of sorts, called Human Design.

Jahje Ives is an artist and a Human Design coach and guide. While I have worked with Human Design guides in the past, Jahje is the first artist I have met in this realm.

I wanted her insights as to how knowing your Human Design could help with your art and art business.

To get the most out of it, you have to have a little woo in you. As Jahje says, you might need to put on your tinfoil hat.

She’s going to tell you what Human Design is, cover the 5 different types of designs and what each would mean for an artist. Human Design has taught me that there are no two people alike. We are each unique in our gifts and our approach to life and business.

What works for one artist might not be just a bad idea for another—it could also be a huge waste of time. Or even damaging.

Since learning Human Design, I’ve changed much of my approach to teaching and coaching. I’ve started tuning in to the differences among artists—differences that they were born with—so that I can meet them where they will be able to thrive.

This episode probably isn’t for everyone, but if you’re open to the journey, please continue to listen. Maybe something will ring true. Here’s my conversation with Jahje Ives.

🎧 RELATED EPISODES

Risk, Rejection, and Resilience with Christine Aaron (ep. 114)

What Your Failures Are Teaching You with Laura Petrovich-Cheney (ep. 95)

Are You Playing It Too Safe in Your Art Business? (ep. 92)

Overcoming Imposter Syndrome with Christa Forrest (ep. 91)

📖 To read more, see images, find resources mentioned, and leave a comment, visit https://artbizsuccess.com/human-design-ives

⭐️ Connect with Jahje and see more of her art: https://jahjeives.com

 

🔶 Sponsored by The Art Biz Accelerator 🔶 a coaching group for strategies, support, and accountability inside a community of artists who get you. https://artbizsuccess.com/accelerator

 

⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

 

~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~

This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/

01 Nov 2018How to Choose the Right Artist Group for You (#20)00:16:50
Artists are so generous and I love to see them supporting one another. I’m blessed that I get to be the person who introduces them to one another in the groups I lead.

After witnessing artist groups from the outside and within over nearly 3 decades, I’ve been thinking a lot about artist group dynamics. In this podcast, I share with you my thoughts on this topic. It’s just me talking, so it’s shorter than most of my episodes. 

Here’s what I share:

  • Four primary reasons to be part of an organized and well-run artist group.
  • Four attributes to look for in an artist group that will match your goals and ambition.

Take notes because this could save you a lot of frustration when you’re trying to find your tribe. 

*** This episode is brought to you by the Art Biz Inner Circle. This is a group of unapologetically ambitious artists that my team and I work with for a year. We help our members with goals, mindset, business strategies, and focus. See ArtBizInnerCircle.com ***

01 Apr 2021Spring Cleaning to Streamline Your Art Business (#82)00:36:02
Spring is here in the Northern Hemisphere and it’s a perfect time to consider the aspects of your life that are weighing you down without contributing to your happiness and success. April is the month for cleaning out in the Art Biz Success community. In this episode, I’m highlighting some of my previous interviews with artists who have discussed cleaning out in one form or another, from removing physical items to cleaning out business ideas and strategies, modes of working, and even the venues where you show and sell your art.

If you are ready to deep clean your art business, to release what isn’t serving you and banish all that is getting in the way of your productivity and creativity, then you won’t want to miss the insights and inspiration from these successful artists.

Highlights

 

  • April is the month to focus on cleaning out your art business. (0:01)

  • Is there one single best way to get organized? Heather Powers says no. (2:23)

  • Tips to help you get started on cleaning out and organizing your spaces. (6:09)

  • Redefining your relationship with things so that you can let go. (10:41)

  • How to prepare your studio for a big move. (14:50)

  • Take control of your business so that it works for you, even if it means emptying out your galleries. (19:16)

  • Control your income by controlling your inventory. (23:29)

  • Connecting with buyers outside of the galleries. (27:02)

  • Releasing old work so you can focus on what is most meaningful. (28:21)

  • Increasing your creativity begins with cleaning out the cobwebs. (34:32)

 

Mentioned

Resources

 

 

20 Oct 2016Making a Living as a Teaching Artist with Elizabeth St. Hilaire (#4)00:38:45
Alyson talks with Elizabeth St. Hilaire about how she created a successful art career and became a full-time artist. Includes mention of multiple streams of income and her teaching models.

 

09 Sep 2021Simplifying to Improve Your Productivity with Amelia Furman (#101)00:49:20
Why do we make things so difficult for ourselves sometimes? We don't mean to. It's our nature to appreciate simple solutions that we can quickly grasp and execute.

I think we unnecessarily complicate our businesses because we lose focus. We get distracted by social media posts and emails. The next great invention makes it to our line of vision and we suddenly wonder how we ever did without it. And during this month while we're working on improving productivity, it's even more tempting to search for solutions outside of ourselves.

But the truth is, you probably already have everything you need to simplify your to-do list and increase your productivity. To help unpack this idea, I’m joined on this episode of The Art Biz by Amelia Furman, who says that her to-do list was out of control before she took charge and started eliminating obligations from her life. She tells us why simplifying has become a way of life for her; what exactly she has simplified; and how she schedules her days, weeks, months and even her year in a way that is more productive than ever.

Highlights

  • Amelia shares her artist's journey. (2:19)

  • The breaking point that revealed that Amelia’s to-do list was out of control. (4:53)

  • For Amelia, making big changes starts with a deliberate start to every day. (9:58)

  • Why is simplifying so important? (13:29)

  • Focusing on one goal or one word each year can help you recall what matters most. (15:05)

  • Setting boundaries and saying no helps Amelia reach her main goals. (22:00)

  • Doubling her gross income doesn’t mean that Amelia is doing more of everything. (24:17)

  • How to schedule your time in more productive ways. (26:08)

  • What does your ideal day look like? What about an ideal week or month? (29:45)

  • Bullet journaling, calendaring and planning your life. (35:32)

  • How to create a loose monthly flow that allows you to meet your goals. (37:38)

  • Simplifying, eliminating and focusing have increased Amelia’s productivity. (40:18)

  • The value of participating in a business owners group. (42:00)

  • Amelia’s advice for simplifying a complicated artist's life. (45:26)

  • A look at what is coming up next for Amelia. (46:30)

Mentioned

Resources

 

Quotes

  • “A to-do list can help you get all the things done, which is awesome until it’s the end all be all. Then it’s not awesome anymore.” — Amelia Furman

  • “Organizing what needed to happen for that day only really helped to focus in and start this journey toward simplicity.” — Amelia Furman

  • “Now I’m not saying yes to things just because I can do them. I’m saying yes to things based on my goal.” — Amelia Furman

  • “So much of this is being honest with myself about how much time something actually takes.” — Amelia Furman

  • “I have no further plan beyond each day, and that really helps me stay focused on that day and simplifies it so much in my mind.” — Amelia Furman

  • “Be brave and start taking stuff out.” — Amelia Furman

About My Guest

Amelia Furman grew up in rural, central Pennsylvania amidst pastoral scenes of farms, fields, and forests, and now calls Colorado home. Nature has captured her attention for as long as she can remember. Visual arts were also a dominant force in Amelia’s life from an early age. After graduating with a degree in visual art from Indiana Wesleyan University in 2003, Amelia began to explore how she could use paint to express her love of the natural world.

Amelia’s background in printmaking and illustration has heavily influenced the direction of her work. She works in a combination of paper collage, text and thin layers of acrylic paint. Using a selection of documents, vintage images, handwritten text, and symbols associated with the painted image, Amelia reminds the viewer that places and objects have many layers of meaning, memory, and beauty.

First posted: https://artbizsuccess.com/simplifying-furman-podcast

Make a plan for your art business: https://artbizsuccess.com/planningsessions

28 Oct 2021Personalizing Your Marketing to Improve Results (#107)00:12:18

We’re all about the quest for more followers, more likes, more shares, more views, and more comments these days. It feels good when more people respond to your art because art is a form of communication. It’s the means you use to share your ideas and your soul with the world. But that self-expression isn’t meaningful until other people respond. Until they comment, share, and start a dialogue with you about it. And when you put the work out there and don’t get the appropriate number of expected likes or comments, you are unfulfilled.

It’s not fair that the social media algorithms have so much control over who sees your art. But are we really so subject to social media giants? I believe we are taking huge risks by relying on mass communication to complete the circle of communication. We know for a fact that art must be experienced in person in order to be fully appreciated. So why do we insist on online validation?

In this solo episode of The Art Biz I want to talk about what really works for moving the needle with your art. It’s a secret shared by my highest level clients, only it’s not really such a secret. But I can guarantee that it will help you stand out in an over-saturated digital space.

Highlights

  • The not-so-secret secret that moved the needle with your art. (2:18)

  • The most important information you can share is whispered one-on-one. (3:12)

  • Examining the anatomy of a whisper. (5:14)

  • 4 ways to effectively connect on a more personal level. (6:19)

  • Where should you begin when your time is so limited? (9:58)

  • What you can expect to gain from one-on-one interactions. (10:55)

Resources

 

Mentioned

Quotes

  • “We are taking huge risks by relying on mass communication to complete the circle of communication.” — Alyson Stanfield

  • “The most important information you can share is whispered one-on-one.” — Steve Cranford

  • “Personalizing the relationship you have with buyers, students, and collectors will make you feel better because it feels more authentic.” — Alyson Stanfield

  • “Stop relying on broadcasting for all of your marketing.” — Alyson Stanfield

  • “You’ll feel better about your marketing when you value individual relationships.” — Alyson Stanfield

First posted: artbizsuccess.com/whisper

Grow your mailing list: https://artbizsuccess.com/growyourlist

20 Dec 2018Opening and Running Your Own Gallery: Tracy Miller (#22)00:38:52

Many artists have a desire to open their own gallery, but few know how much work and thought actually goes into it. In today’s episode, artist and gallerist Tracy Miller shares her experience of running the Tracy Miller Gallery for the last 7 years. Tracy discusses the journey from Fine Artist, to working in a Gallery, then opening her own gallery in Manitou Springs, Colorado. She talks about what type of artists she chose to work with, why she chose the specific location of Manitou Springs, the style of Art of the New West, challenges she overcame when running the business, how to still paint and have time for your own art when running a business, and advice she would give to others looking to open their own gallery. Tracy also talks about her decision to close down her gallery and focus more on her own work as an artist. In this interview, you will hear Tracy talk about:

  • Her background as a fine artist, and how her experience with wholesale helped her later with becoming well versed in retail.

  • Her experience working 5 years at an art gallery in downtown Denver, and why she feels working at a gallery before opening one is crucial.

  • How Tracy Miller Fine Art came to be in 1994, and then evolved into Tracy Miller Gallery in 2011.

  • Why Tracy chose Manitou Springs, Colorado as the gallery location, and how the mix of tourists and locals was a smart choice for her business.

  • Why 70% of her sales ship out of state, and the importance of running a good virtual business on social media and your website.

  • The importance of maintaining studio hours when you are an artist-gallerist.

  • What Art of the New West means stylistically, and how the wildlife, landscape and Western themes are brought to life in a contemporary and colorful manner.

  • The vision that Tracy brought to curating a cohesive gallery that some say fits perfectly together like a jigsaw puzzle.

  • How Tracy chose specific artists for her gallery, and why she recommends working with artists that have tested their art before, engage with their clients and fans, and are active in their own business.

  • Why gallery owners should know the price points of not only the art in their region, but the city or community as a whole. Crunch the numbers, and know the numbers.

  • The success principles of “acting as if” and getting involved with your local community to network.

  • How the internet has changed the way gallerists and artists interact as a collaborative effort rather than separate entities.

  • Overcoming major business challenges, including two fires, floods and road construction projects around her gallery.

  • Why Tracy has decided to close the gallery.

  • Why her profit margin was at least 10% higher than a normal profit margin for retail.

  • The different types of galleries that artists can open, and the choice they have to feature only their work, or create a space featuring both themselves and others.

 

Resources:

Tracy Miller Fine Art

Tracy Miller Gallery - Facebook

Tracy Miller Fine Art - Instagram

Comment on this podcast

Quotes:

  • “I wanted to bring the finest in this genre that I could to our region.”

  • “Little did my artists know how long I stalked them!”

  • “If you want to be financially successful and sell art, I knew I would have to pick people that had a following and a track record already.”

  • “It’s a long term career, not a fast overnight career.”

  • “Do your research and know your market.”

  • “It comes down to a lot of organization and discipline to paint while you run a gallery.”

  • “Never turn down the opportunity to promote yourself and meet new people.”

  

*** This episode is brought to you by the Art Biz Inner Circle. This is a group of unapologetically ambitious artists that my team and I worked with for a year. We help our members with goals, mindset, business strategies, and focus. See ArtBizInnerCircle.com ***

21 Mar 2024Rethinking Mailing Lists for Artists (ep. 182)00:08:31

Host: Alyson B. Stanfield

Your list is something unique to you and your career. No one has this same list. No one makes art like you do; no one knows the same people as you do; and no one has the exact vision that you have. Nobody! Your list is almost worthless to anyone else, yet it’s invaluable to you.

It is the primary tool you use to share your art with the world. It’s your #1 marketing asset, but worthless if you’re not using it.

The definition of a mailing list isn’t as clear cut as it sounds.

I have a philosophy around this 2-word phrase that we frequently take for granted:

You don’t have a single list. You have multiple lists.

I use the term mailing list as an umbrella term, but, in truth, you have three lists that I define as follows:

1️⃣ Your email list

2️⃣ Your VIP list

3️⃣ Your online followers

In this episode, I describe the difference among them and why you need to remember all of them when you’re thinking about your mailing list.

🎧 RELATED EPISODES

Self Sales, Open Studios, and Relationships with Interior Designers with Carol MacConnell (ep. 171)

She Knows Exactly How Much Her Art Income Will be Every Month with Kelly Pelfrey (ep. 162)

Following Her Curiosity and Making New Connections After 60 with Jan McCarthy (ep. 158)

 

📖 To read more, see images, download the transcript + mailing list assessment mentioned, and leave a comment, visit https://artbizsuccess.com/your-lists

🔶 Put your mailing list to better use in THE PEOPLE PLAN 🔶 a planning workshop to identify, establish, and nurture stronger relationships with your lists. May 7-9, 2024. https://artbizsuccess.com/peopleplan

⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~

This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/

05 Aug 2021Ensuring Profitability in Your Art Business (#96)00:13:09
You’re most likely listening to this podcast because you are in the art business. It’s more than a hobby to you. It’s your professional line of work. In this episode I want to talk about profitability—what it takes not just to make and sell art, but to also make money and to ensure that you have a positive net income in your art business.

As the CEO of your art business there are things youand only youneed to be doing to make sure that you are running your business in the most profitable and productive way possible. From running the numbers in your books to delegating the menial tasks that someone else can do so that you can focus on making art, I offer six different ways that you can ensure profitability in your art business.

 

Highlights

 

  • Getting serious about making money out of your art businessnot your art hobby. (0:01)

  • Yes, you really are the CEO of your art business. What exactly does that mean? (1:42)

  • Art business CEOs know when and how to ask for help. (3:53)

  • CEOs do what they do best and they delegate the rest. (4:43)

  • Do you know exactly how you are spending money in your art business? (5:30)

  • What you will learn from analyzing your profit and loss statements. (6:37)

  • 3 evolving art business trends you need to be aware of. (9:23)

  • A look at the upcoming and inspiring episodes on the Art Biz Podcast. (12:02)

 

Mentioned

 

Resources

 

First posted: https://artbizsuccess.com/ceo

Let’s do this together: https://artbizsuccess.com/community

Music by https://wildermiss.com

28 Apr 2022Always Looking for the Next Opportunity with Alicia Goodwin (#120)01:01:07
Some artists just know what they want, and some know what they don’t want. My guest for this episode has a lot of clarity about both. On this episode of The Art Biz, I’m talking with Alicia Goodwin, who worked as a jewelry designer for a number of individuals and companies before transitioning to her own full time jewelry business, Lingua Nigra.

As an encourager, Alicia wants artists to go for it. She doesn’t believe in even considering a plan B in case the art thing doesn’t work out. She encourages artists to “find your people” because she knows what it’s like to be an artist and misunderstood by those closest to you. She found support in an online community filled with people who were making things and talking about business.

Even if you’re not a jewelry artist, I know you will be inspired by Alicia’s desire to continually improve her circumstances and grow her business. You especially won’t want to miss her insights into finding the right balance in your online presence. As she says, “You don’t need a lot of followers to make a lot of sales.”

 

Highlights

  • “I was always plotting for the next thing.” (2:44)

  • Alicia’s transition from FIT to in-demand jewelry artist. (10:56)

  • Finding the people who share your passion. (19:05)

  • The origin story of Lingua Nigra (24:48)

  • Alicia’s forgiving etching and molding processes. (28:50)

  • What is considered costume jewelry? (33:31)

  • Alicia encourages ambitious artists to just get started. (37:30)

  • Taking the first step toward your next big thing. (42:05)

  • Finding a mentor, a support group, and the right sales outlets for your business. (48:50)

  • Growing your studio and your team to match your big ideas. (52:30)

  • A look at what’s coming up next for Alicia. (57:36)

 

Mentioned

 

Sign up for the next Artist Planning Sessions May 10-13, 2022

Join Optimize Your Online Marketing starting May 26, 2022

 

Resources

 

Guest Bio

Alicia Goodwin is a Chicago based jeweler who specializes in adding unique textures to her sculptural jewelry. A graduate of New York’s Fashion Institute of Technology., Alicia applies her knowledge of ancient techniques like reticulation and acid etching to her more contemporary designs.

Her love of complex ancient ceremonial jewelry created with minimal tools such as fire, sand and beeswax led her to truly admire the work produced throughout Mesoamerica and the African diaspora—influencing her own brand, Lingua Nigra.

First posted: artbizsuccess.com/next-opp-goodwin-podcast

 

08 Apr 2021Tools to Help You Emerge from a Struggle Even Stronger Than Before with Kelly Milukas (#83)00:47:34
This month we’re focusing on the benefits of cleaning out — from physical clutter to organizing your lives, eliminating obligations that are no longer serving you to slowing down enough to focus on what matters most, in your art business and in your life. Kelly Milukas has been through more in the last 10 years than anyone should have to endure, and yet she never lost hope and determination.

Kelly and I scheduled our conversation to discuss her "life edit," which involved getting rid of what no longer served her. It quickly became apparent that ridding herself of stuff when she had to downsize her studio is something she had been preparing herself for in the many years leading up to that moment.

This conversation is about coming out on the other side of a long struggle stronger than you were previously. Join us as we celebrate the triumph of one artist's positive spirit, discover the tools she used to facilitate the process, and hear about the people she relied on along the way.

Highlights

  • Kelly Milukas reflects on her journey from athletics to music and to art. (1:57)

  • Kelly works with scientists and starts researching stem cells for a commission for a biopharmaceutical company. (8:30)

  • A shift in health can create a shift in focus for any artist. (12:15)

  • Embracing the tools that are available to you can help you get through anything. (16:52)

  • Forging through the messy middle to come out stronger on the other side. (21:26)

  • Can 17 seconds or a deeper breath change your mindset? (25:23)

  • How to know when to power through and when to pull back. (28:55)

  • The power of giving yourself permission to feel your biggest emotions. (32:48)

  • Cleaning out physical objects to move your art business forward. (34:50)

  • Creating an organized studio that works for you on any budget. (41:10)

  • A look inside all that is keeping Kelly busy in her new studio. (45:00)

 

Mentioned

 

Resources

First posted: https://artbizsuccess.com/stronger-milukas-podcast

Let’s do this together: https://artbizsuccess.com/community

Music by https://wildermiss.com

28 Aug 2020Reclaiming Your Year - Even Now (#60)00:10:24
I'm a planner, and I like helping artists plan. I'm good at it! If you've taken any of my courses, or even read my book, you anticipate that there will be at least one plan involved.

This is one of the special episodes I'm adding since Covid hit—a topic that will help you stay in control of your art business.

In talking with my students and clients, I realize how devastating this year has been. Truth be told, I didn't really have to talk with them to know that their plans had been dashed, but it helps to understand the extent.

The pandemic has wreaked havoc on everyone's plans. Canceled shows and travel. Shuttered studios and exhibition spaces. And the kids! Suddenly the kids are at home and you are tasked with the awesome responsibility of their education. You're on Zoom all of the time, so that brief sigh of relief you felt for not having to get dressed and put on makeup was short-lived.

In the early days of the outbreak, I encouraged my clients and students to plan just 1 week at a time. We didn't know what was going to happen. How long things would be closed. I wanted them, again, to control what they could and not worry about months into the future.

We now know that Covid is going to be with us for the foreseeable future. The planner in me said, Okay! Time for a new plan!

So I developed a short program to help you do this. Read about Reclaim Your Year at

ArtBizNow.com.


This episode is sponsored my signature business-building program for artists, the Art Career Success System.

All of the lessons you learn in the Art Career Success System are tasks you will address repeatedly throughout your art business and career—like rewriting your artist statement, submitting exhibition proposals, developing content, and nurturing your connections.

In the ACSS you will build a strong foundation that will last throughout your career.

Please join our community of ambitious artists. See http://artcareersuccesssystem.com


Music for the podcast is by Wildermiss: Wildermiss.com

Read the show notes, see photos, and leave a comment at https://ArtBizSuccess.com/podcasts (episode 60).

Follow me on Instagram @AlysonStanfield

Facebook @ArtBizSuccess

#ArtBizSuccess

If you have enjoyed this or other podcasts, I would so appreciate it if you would leave a rating and comment on Apple Podcasts or wherever you get your podcasts. It really helps!

22 Jul 2021Calculated Risks, Guaranteed Rewards with Leah Smithson (#94)00:45:17
There is no such thing as the artist's path. Look at the careers of 50 artists side-by-side and you'll see 50 different paths. And probably none of them happened exactly as planned.

In this episode I talk with Leah Smithson about her path, which kicked into gear after her father suffered a massive stroke and she began researching how creativity works in the brain. Leah's interest in learning has led to her untraditional portrait paintings, line of jewelry, public art, and murals. You'll also hear about how she embraces technology and has been teaching herself augmented and virtual reality (AR and VR).

Leah and I discuss how she decides which risks to take on and which projects to get involved with, how she schedules her week, and how her well-meaning husband cajoled her into co-hosting a podcast with him. Leah has taken many risks in her art career, and I love her point of view — you'll never know until you try. You can decide to take a risk because even if it doesn't turn out as you'd hope — even if it's a disaster — you'll be glad you did it anyway, it's something that fits with your goals.

If you’ve ever considered which step to take next or which opportunities are right for your art business, you need to listen to this advice from an artist who has failed and continues to experience success.

Highlights

  • Leah Smithson shares her art and the family experience that led her to focus more on her own creativity. (1:19)

  • Unpacking the effects of art and creativity on the brain. (5:05)

  • The evolution of Leah’s art in the face of emotion and self-expression. (6:46)

  • Income streams and impact that Covid-19 had on Leah’s work. (10:55)

  • Taking calculated risks in art and tuning in to what you want for your art business. (14:52)

  • Learning from Leah’s failures. (17:10)

  • How to identify the right opportunities for your art business. (22:08)

  • The role of research in Leah’s art. (27:55)

  • Creating digital art experiences with AR and VR. (31:43)

  • Leah’s typical work week balances studio work, social media, podcasting and community projects. (36:37)

Mentioned

Resources

Quotes

  • "The faster you get it out there, the quicker you can make progress." — Leah Smithson

  • “I try to balance an educated decision with being tuned in to what I really want to do, so even if it doesn’t go well at least it was because it was something I wanted to do.” — Leah Smithson

  • “Even when I fail I can still be happy with the decision I made.” — Leah Smithson

  • “I’ve learned that the next time I take a risk, it needs to be something that I really want to do. And even if it’s a disaster, I’m happy I did it anyway.” — Leah Smithson

About My Guest

Having moved around as a kid, Leah Smithson's style comes from a patchwork of influences from classical painting to cyberpunk. Through her murals, painting, NFT CryptoArt, and sculpture she often uses nature and portraiture to express the complexities of being human. She’s not afraid to take up new technology.

 

Leah was born in Tennessee. She has lived in Atlanta, the Bay Area of Northern California, and now calls L.A. home. She co-hosts the Vessel: Art as a Doorway podcast with her husband.

28 Jan 2021A New Direction in Your Art with Lisa Goren (#73)00:49:39
We all seek success (whatever it means to us individually) but aren’t always prepared to deal with it when it comes along. And that’s okay, because as you’ll hear in this episode, you will learn how to deal with unexpected success if it’s something you really want.

My guest is Lisa Goren, an artist whose work took a surprise U-turn when the pandemic hit last year, and she went for it.

Lisa Goren works in watercolor to show an unfamiliar landscape in a new light. By using vibrant colors and taking risks with different surfaces, she makes the viewer reevaluate their understanding of both the landscapes and their beliefs in the potential of the medium. Her works create questions about the nature of abstraction and our planet as many of her pieces are representations of unfamiliar, threatened terrains. More recently, Lisa has begun painting animals who had started showing up in unusual places during the pandemic.

​In our conversation, Lisa shares the artist residencies and serious work reflecting climate change that she was making before Covid hit. But when she was no longer able to travel to photograph and paint the wildlife and melting ice around Antarctica she turned her attention to the delightful animals that were visiting museums, aquariums and towns. Lisa shares her success dilemman: the new work was taking off and taking over. Her new journey is to regain control over where the work is headed while being open to whatever the future holds.

Highlights

  • Lisa Goren details the path and thick skin that led to her successful art business. (2:25)

  • Painting ice, bones, and deep blue colors in Antarctica, Alaska, and Iceland. (6:04)

  • The importance of creating artist support groups in your art business journey. (9:07)

  • Lisa reflects on the plans she had for 2020, how the pandemic changed it all, and the pivoting point that led to a new success. (12:17)

  • Inspiration can come from anywhere, including free roaming penguins in museums. (17:47)

  • Creating and pricing high-demand art that you didn’t intend to sell. (19:45)

  • Responding to a call for art during the pandemic created additional interest in Lisa’s work from The Washington Post. (22:16)

  • Handling the “problem” of success and why you might consider selling low-priced originals instead of prints. (26:45)

  • Making connections with buyers and offering hope through art. (31:24)

  • How to adjust your pricing to better control your schedule. (33:33)

  • Lisa details the assignment that led to her return to painting penguins. (34:41)

  • Transitioning from the artist you may be known as to the artist that you currently are. (36:54)

  • Lisa details her marketing channels, how she connects with the photographers that inspire her work, and whether she replaced her lost income in 2020. (40:31)

  • If the pandemic ended tomorrow, would Lisa continue painting animals? (45:24)

Mentioned

Resources

 

About My Guest

Lisa Goren was born in California and raised in NYC, and yet she has dreamed of Polar landscapes since she was in her teens. Her first trip took her to Antarctica where she was inspired and captivated by the landscape. Her watercolors show an unfamiliar landscape in a new light. By using vibrant colors and taking risks with different surfaces, she makes the viewer reevaluate their understanding of both these landscapes and their beliefs in the potential of the medium.

21 Jan 2021Planning A Year’s Worth of Artwork with Dawn Williams Boyd (#72)01:02:44
Taking charge of your art business isn’t only about bookkeeping, inventory and promoting your art effectively. Taking charge of your art business is about assuming 100% responsibility for your actions — all of your actions, especially in your studio. We all want to increase our productivity and creativity in this new year, and my guest today has mastered the art of doing exactly that by planning ahead.

Dawn Williams Boyd makes figurative textile paintings that reveal stories—not always pretty ones—about the American experience. Dawn’s work has an unapologetic socially activist message that speaks volumes about the Black experience and this country’s politics.

In today’s social and political climate, there aren’t enough hours in the day for Dawn to convey all of the messages she wants to share in her art. She has to carefully plan the body of work she is going to make throughout the year. She takes charge of her production for the entire year.

In our conversation, Dawn and I discuss her process for plotting out which pieces she will make each year. We also talk about why now is not the time to make art that matches the couch, conversations she wants people to have around her work, and how she makes the valuable connections that are helping her reach her most ambitious goals.

 

Highlights

  • Dawn Williams Boyd responds to her daughter’s statement that she is a righteous badass. (3:45)

  • Art that represents the effect of the history of the United States on the African American community, created by an African American woman. (6:14)

  • What interested Dawn most in her Art History class is reflected in her own work. (9:30)

  • Dawn reflects on the big plans that she had for exhibiting her work in 2020. (12:47)

  • The good things that can happen when you have nowhere to go and no one to see your work. (16:06)

  • “The List” and how it influences Dawn’s productivity and creativity every year. (18:02)

  • Now is not the time to make art that matches the couch. Dawn explains the opportunity of artists to use their voice to influence others. (21:32)

  • A look inside Dawn’s notebook, including the details, fabrics, facts and titles that drive her work. (26:15)

  • Questions that Dawn asks herself in the planning stage of each new piece. (31:10)

  • The criteria that guides Dawn’s ability to set goals and plan her work out a year in advance. (34:10)

  • Dawn reflects on her 2020 goals, the pieces that she actually created and how she is constantly preparing for what is coming next. (36:50)

  • What kind of conversations does Dawn want people to have around her work? (43:50)

  • Understanding the worldwide problems that are depicted in the imagery in Dawn’s piece, All Through the Night: America’s Homeless. (48:03)

  • The overarching business and career goals that guide Dawn’s work every single day. (53:10)

  • How can an ambitious artist ensure that their art is being viewed by the right people? (57:08)

  • A peek into all that is in store for Dawn in 2021. (59:00)

 

Mentioned

 

Resources

 

About My Guest

Artist Dawn Williams Boyd makes figurative textile paintings that reveal stories—not always pretty ones—about the American experience. Her latest series, The Trump Era, specifically focuses on xenophobia and immigration, but her work has also explored feminine sexuality, the Black American experience, as well as forgotten moments from American history.

10 Jun 2021Reevaluating How You See Yourself with Brooke Harker (#89)00:43:26
Appearances shouldn’t matter, but we all know they do. We only have seconds to make a good first impression because, like it or not, people start forming an opinion of you from the moment they see you or your art, hear your voice or read something you’ve written. As much as I would love to focus solely on the presentation of my client’s work, I can’t avoid addressing the equally important aspect of the professional appearance of the artist themselves.

You are your brand, and with the ever-increasing emphasis to be seen on video and social media, it’s not only important that you look your best, it’s critical that you feel your best. Looking your best can help with feeling your best, and my guest today knows how to make sure that happens. Brooke Harker has been working with artists over the past year as the organizer of Saturday Night Live Art Shows. You’ll hear how, after some traumatic events, Brooke regained confidence with other people and in front of the camera with the help of a makeup lesson and a whole lot of interior work as well.

 

Highlights

  • ‘I make cityscapes that are portals into other worlds.’ Brooke Harker shares her work and updates from Saturday Night Live Art Shows. (2:27)

  • Face your fear of the camera by focusing on the fun. (7:16)

  • Looking confident as an artist does not start with emphasizing your looks. (11:50)

  • Making a 180-degree shift by focusing on the internal first. (16:09)

  • ‘See yourself as a beautiful piece of art — you are a blank canvas.’ (21:52)

  • Brooke shares the routine that helps her feel prepared for anything. (24:16)

  • Refocusing your attention on others starts with taking care of yourself. (29:10)

  • The benefits of being seen as an artist, and sharing rather than hiding. (32:00)

  • Telling your story is shaping the future of art history. (36:30)

  • Finding the courage to take the first step to feeling your best inside and out. (37:35)

  • Everyone sees you and hears you, so figure out how to own it. (40:55)

 

Mentioned

 

Resources

 

Quotes

  • “I had a sense of purpose that was bigger than, ‘how do I feel and what’s comfortable for me?’” Brooke Harker

  • “If a person says, ‘I’ll do it when I feel comfortable, I’ll do it when I feel confident, then they might not do it. You’ve just got to do it anyway.” Brooke Harker

  • “It’s definitely possible to be in a very low place and shift to a higher energy, more positive place. We get to choose which place we’re in.” Brooke Harker

  • “See yourself as a beautiful piece of art you are a blank canvas.” Samina Malik

  • “There’s a clarity that comes with sharing that doesn’t come with hiding.” Brooke Harker

 

About My Guest

Brooke Harker is a contemporary artist based in Los Angeles, California. Her lively paintings of cities and coastal scenes are characterized by energetic brushstrokes in ink and thick oil paint applied with palette knives. These vibrant depictions of daily life capture a sense of motion and highlight moments of synchronicity. Harker calls herself a historian of the ordinary. Her paintings are a collaboration with all of the people who’ve contributed to a place over time: architects, engineers, city workers who’ve placed street signs and pedestrians whose colorful fashion landed in view at the perfect moment. All of their individual actions brought together one moment, fated to be captured on canvas. Follow Brooke on Instagram: @brookeharker.

First posted: http://artbizsuccess.com/see-yourself-harker-podcast

Let’s do this together: https://artbizsuccess.com/community

Music by https://wildermiss.com

10 Mar 2022A Dual Path as an Artist and Art Reviewer with Philip Hartigan (#117)00:46:02
Artists need writers. They are a critical part of the art ecosystem. Look back on any art movement from the past century in the U.S. and you’ll find a writer behind its day in the spotlight. My guest for this episode of The Art Biz is artist and writer Philip Hartigan. As you’ll hear, he’s not quite sure what order those labels should be in. In some respects, the writing came first, but the art has always been there. We talk about his writing life, the role that blogging has had for him, and how he came to be a correspondent for Hyperallergic online art magazine. You’ll also hear about how writing has helped him make inroads into the art world. My hope is that you will consider writing more about not just your art, but about other artists’ work, possibly for publication and definitely for connections within your art community.

First posted: artbizsuccess.com/art-reviewer-hartigan-podcast 

Highlights

  • James Joyce, literature and Philip’s journey as an artist. (1:54)

  • The subtle narrative of Philip’s current work and his gradual return to painting. (7:19)

  • How did Philip get into writing about art for publication? (10:13)

  • Overcoming disdain for a personal art blog in favor of clarity. (13:24)

  • Writing for an online publication and becoming an online correspondent. (18:25)

  • Creating meaningful connections through writing. (24:45)

  • The value of blogging in an Instagram world. (30:18)

  • Finding your why behind writing about your art. (39:00)

  • What is on the horizon for Philip? (42:20)

Mentioned

Resources

 

 

Guest Bio

Philip Hartigan is a UK-born artist and writer who now lives, works, and teaches in the USA.

Hartigan’s art explores half-remembered moments from a childhood in an English mining town. His choice of materials depends on the emotional state he has arrived at after thinking about these stories. But whether it’s oil painting, intaglio printmaking, or sculpture, he aims to either tell a story in visual art or look for universally-recognized symbols for memory, loss, tragedy. Hartigan has lived for short and long periods in France, Spain, Germany, the Czech Republic, and Holland.

05 Dec 2024Fostering Clarity and Confidence Through Writing with Samantha Clark (ep. 211)00:50:19

From sketchbook notes and letters, to authoring her own exhibition catalogues and eventually publishing a memoir, to her thoughtful weekly Substack newsletter, The Lifeboat, Samantha Clark reflects on how writing fosters clarity and confidence for herself and the artists she mentors.

In a conversation with host Alyson Stanfield, Samantha discusses how writing can deepen one's creative practice, the value of opening conversations, and how she maintains a writing schedule alongside her work in the studio.

They also delve into the practicalities of living and working in a remote location and how artists can view marketing not as a chore but as an opportunity to build meaningful connections.

00:43 Meet Samantha Clark: Visual Artist, Writer, and Author

02:23 Samantha's Artistic Journey and Writing Integration

04:22 Living and Creating on Orkney Island

10:43 Balancing Art, Writing, and Mentoring

15:28 The Power of Writing for the Creative Practice

27:26 Weekly Writing Routine

28:39 Newsletter Content and Process

30:47 Why Samantha Transitioned to Substack

35:33 Monetizing and Community Building

43:08 Samantha’s Writing Schedule

47:39 Looking Forward to 2025

🎧 RELATED EPISODES

Writing on Substack Can Be Integral to Your Creative Process with Ann Balaam Miller (210)

Imperfect Journaling for Artists with Cynthia Morris (51)

Guidelines for Your Artist Statement (50)

Publishing a How To Book for Artists with Carol McIntyre (37)

📖 To read more, see images, find resources mentioned, and leave a comment, visit https://artbizsuccess.com/clark-writing

⭐️ Connect with Samantha, subscribe to her Substack, The Lifeboat, and see more of her art: https://www.samanthaclark.net/

🔶 Does your art business need a boost or a refresh? Please see my comprehensive art-marketing program, Essentials for Artist Success 🔶  full of tools, strategies, and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers and those who need to approach their business with more thought and intention.

⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~

This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/

19 Dec 2019Our Stuff Matters with Megan Auman (#39)00:42:56
Megan Auman is a designer and metalsmith who creates bold, wearable jewelry made from steel and recycled sterling silver sold in stores across the U.S.

She is also a focused businesswoman who has helped many artists grow their businesses through her blog, courses, e-books, and consulting at Designing an MBA. That makes her a writer/author, instructor, and entrepreneur as well.

In this episode of the Art Biz Podcast, you’ll hear Megan and I talk about a manifesto she wrote back in 2012 titled Stuff Does Matter. Megan has some insight that will make you feel better about making more art.

You are not contributing to the landfills. What you do is critically important—it's the antidote to mass consumerism.

See Megan's work: http://meganauman.com

Read about her consulting: http://designinganmba.com

Follow her on Instagram: https://www.instagram.com/meganauman


In this episode, you'll hear a conversation about pricing and why it's critical to get your pricing right—especially not to undervalue your art.

If you're confused about pricing or if you'd just like to validate your price points, see my new pricing guide for artists, How to Price Your Art, at http://howtopriceyourart.com.


Music for the podcast is by Wildermiss: Wildermiss.com

Read the show notes, see photos, and leave a comment at https://ArtBizSuccess.com/podcasts (episode 39).

Follow me on Instagram @AlysonStanfield

Facebook @ArtBizSuccess

#ArtBizSuccess

If you have enjoyed this or other podcasts, I would so appreciate it if you would leave a rating and comment on Apple Podcasts or wherever you get your podcasts. It really helps!

27 Feb 2020A Live Painting Business with Jennie Tucker (#44)00:47:48
In 2014 then-promising artist Jennie Tucker received a challenge out of the blue from a friend: Paint my wedding. At my wedding. In front of all the guests.

Most of the artists I know and love would have (1) laughed out loud thinking, Obviously she jests, or (2) run the other way. Fast.

Not Jennie. She accepted the challenge and rose to the occasion.

More interestingly, she found she really liked it.

Jennie, who was single at the time (read: freer), enjoyed traveling and painting at weddings. She liked interacting with guests and painting within the time and location constraints. She didn't mind people looking over her shoulder to see what was on the canvas.

She became an artist-performer of sorts, and the word spread.

Jennie found a niche for herself. Before long, she was in demand for other live events, like corporate parties and conferences.

The opportunities abounded, and every one of them happened by word of mouth and, eventually, as a result of her social media sharing.

There was no way she could accept all of the invitations that came her way. She had to start saying No.

In this latest episode of the Art Biz Podcast, I asked Jennie Tucker about the business side of live painting. We discuss the importance of contracts (and what to include in them), dealing with people and their many personality quirks, income streams, and her desire to help more artists start doing this work.

Jennie openly shares the challenges and a somewhat embarrassing story from a most memorable wedding.

See Jennie's art: https://www.jennielouart.com/

Follow her on Instagram: https://www.instagram.com/jennielouart/

See Jennie and her art along with episode 44 on the podcast: https://artbizsuccess.com/live-painting-podcast/.

****

This episode is sponsored by my signature business-building program, the Art Career Success System, a program I have perfected for more than 17 years working with artists.

All of the lessons you learn in the Art Career Success System are tasks you will do over and over again throughout your art business and career. That’s why it’s a SYSTEM.

In the ACSS you will build a strong foundation using my video and audio lessons, worksheets, and transcripts. And you will be part of a community of artists who are forward-thinking and forward-moving.

Join us now and get your business in shape. See http://artcareersuccesssystem.com.

***

Music for the podcast is by Wildermiss: http://Wildermiss.com.

Read the show notes, see photos, and leave a comment at https://ArtBizSuccess.com/podcasts (episode 44).

***

Follow me on Instagram @AlysonStanfield

Facebook @ArtBizSuccess

#ArtBizSuccess

If you have enjoyed this or other podcasts, I would so appreciate it if you would leave a rating and comment wherever you get your podcasts. It really helps!

14 Dec 2017Find a Niche for Your Art with guest Maria Brophy (#13)00:44:39
Alyson talks with Maria Brophy about niche markets for artists - why they’re valuable and ideas for finding where you fit.
17 Oct 2017The Portrait Experience: Museum Portrait Exhibition with Lisa Kovvuri (#11)00:33:37
Alyson talks with artist Lisa Kovvuri about a multi-year portrait project that resulted in a museum show.
28 Mar 2024A Collaboration Between 2 Artists that Led to Creative Growth (ep. 183)00:41:21

Host: Alyson B. Stanfield

In this episode of The Art Biz I talk with Lori Sokoluk and Susan Purney Mark, who met in my coaching group many years ago and started a collaboration during the pandemic.

When I teach about collaboration, I’m usually talking about an exhibition or event. Lori and Susan took it to the next level and collaborated on the artwork itself—resulting in a two-person exhibition that recently closed.

I wanted to know what the artmaking process was like when you’re presented with someone else’s marks on the canvas. I think you’ll enjoy hearing about it and what they discovered during the process

We also discussed:

  • The parameters of the collaboration.
  • The challenges they faced, such as Lori’s physical limitations.
  • How they titled the pieces together (a fascinating theme and process).
  • How they divided up the business stuff.
  • How the exhibition was organized.
  • How it has affected their individual work.
  • The advice they share with any artist who is open to collaboration.

🎧 RELATED EPISODES

Here are a few more episodes about collaboration:

Multiply Your Audience and Expand Your Show’s Impact with Jill Powers (ep. 27)

Knit Democracy Together with Eve Jacobs-Carnahan (ep. 64)

Play Tops Work, Connection Tops Solitude, and Confidence Tops Fear with Willie Cole (ep. 126)

Expanding Your Skillset to Respond to Opportunities with Detour (ep. 128)

📖 To read more, see images, find resources mentioned, and leave a comment, visit https://artbizsuccess.com/sokoluk-mark

 

⭐️ Connect with Lori and Susan and see more of their art:

https://lorisokoluk.com

https://susanpm.com

 

🔶 Please join me for THE PEOPLE PLAN 🔶 a planning workshop to identify, establish, and nurture stronger relationships with buyers, collectors, curators, students, gallerists, and more. May 7-9, 2024. https://artbizsuccess.com/peopleplan

⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~

This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/

01 Jun 2023The Traveling Artist: Residencies with Amy Clay (#149)00:43:07

If you are an artist who loves to travel and explore new places, this episode is for you.

I’ve been wanting to dig into the subject of artist residencies for a long time now. Fate put me in touch with Amy Clay.

In this episode, Amy and I talk about her life as a professional artist-in-residence. She’s gone anywhere from 4 to 6 months at a time, stringing together one artist residency after another to fulfill her lust for travel and build what she calls her visual library.

We discuss:

  • How this lifestyle started for her
  • The various formats of artist residencies
  • What she looks for in a location
  • How residencies have made her feel part of a global artist community.

To read more, see images, and leave a comment, visit https://artbizsuccess.com/amy-clay-residencies

Connect with Amy and get her free book: https://amyclay.com 

Sponsored by The Art Biz Accelerator, a coaching group to support and remind you that you’re part of a global artist community. https://artbizsuccess.com/accelerator

28 Sep 2023Maintaining Your Studio Practice with a Busy Teaching Schedule with Sally Hirst (#164)00:54:45

Sally Hirst was born to teach.

Fortunately, she was also born an artist.

Like most of us, she adapted to the new reality that she was faced with at the beginning of the pandemic. Well, actually, she did more than adapt. She thrived. She took the challenge head on and has been thriving ever since.

Sally and I discuss what her income sources looked like before Covid and look like now. Specifically, we talk about her teaching:

  • The teaching platform she uses and why she chose it
  • The skills she had to acquire in order to teach online
  • Her video recording setup
  • What her teaching schedule looks like in terms of what is pre-recorded and what is live.
  • How she attracts new students.

Sally reveals how Brexit has impacted her goals—especially where she shows and sells her art.

And I wondered: How does Sally manage to maintain her studio practice with her busy teaching schedule?

📖 To read more, see images, find resources mentioned, and leave a comment, visit artbizsuccess.com/hirst-teaching

⭐️ Connect with Sally, see more of her art, and find out about her art courses: sallyhirst.co.uk

✴️ NOW AVAILABLE: THE MONEY PLAN

You do have some control (plenty, actually) over how much money you earn, and it starts with getting real about your current situation and the vision. you have.

The Money Plan is my success workshop for accelerating your income and it’s now available on demand. In it, I lead you through a series of steps where you identify your income sources and set goals for how you will earn more from them. You’ll be able to clearly see which are worth your time and attention.

The Money Plan gives you a realistic, though hopeful and challenging, blueprint for increasing your income in the future. It’s a plan that only you could make with a tool that you will be able to reuse at every point in your art business.

Learn more and enroll now at artbizsuccess.com/moneyplan

🎧 RELATED EPISODES and POSTS

My Money Odyssey (ep. 161)

How Do Artists Make Money (ep. 159)

Creating a Monthly Report for Your Art Business (ep. 74)

⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

02 Jan 2020Focusing on Making Work That Matters with Suzanne Gibbs (#40)00:39:44
Suzanne Gibbs is an artist and author based in Portland, Oregon.

Two years ago, she entered my Art Biz Inner Circle and began taking full advantage of everything that was offered. As an aside, although we no longer offer the Inner Circle, we do continue to support artists through the Art Career Success System and our new artist masterminds.

But, no matter how hard we try, we can’t make you do the work, whether it's business or studio based.

What Suzanne wanted to share in this episode is critical to every artists' success.

We started talking about the idea of doing less (not more) in order to accomplish your goals, but it turned into a conversation about focusing more. Focusing on what matters, and nothing is more important to your professionalism as an artist than a consistent studio practice. Nothing!

Suzanne creates contemporary abstract portraits exploring the roles of women, in particular homemakers, in society. In 2013 she graduated from Claremont Graduate University’s MFA program. She received her MS in Communication from the University of Portland and a BFA in Design from Carnegie-Mellon University. She also studied drawing and painting at Napa Valley Community College and Academy of Art University in San Francisco.

Throughout her career, Suzanne has taught art and creativity workshops to students of all ages in schools, museums, private homes, and from her studio. Her work has been exhibited and collected nationally and internationally.

See Suzanne's art: https://suzannegibbs.com

Follow her on Instagram: https://www.instagram.com/suzannegibbsart

~~~

This episode is sponsored my signature business-building program, the Art Career Success System, a program I have perfected after more than 17 years working with artists. Why take time away from your work in the studio to create your own business systems when I have done it for you?

Become part of a community of artists who are forward-thinking and forward-moving while streamlining your business and marketing. See http://artcareersuccesssystem.com

~~~

Music for the podcast is by Wildermiss: http://Wildermiss.com.

Read the show notes, see photos, and leave a comment at https://ArtBizSuccess.com/podcasts (episode 40).

~~~

Follow me on Instagram @AlysonStanfield

Facebook @ArtBizSuccess

#ArtBizSuccess

If you have enjoyed this or other podcasts, I would so appreciate it if you would leave a rating and comment on Apple Podcasts or wherever you get your podcasts. It really helps!

25 Jul 2024Dealing with Rejection with Megan Wimberley (ep. 197)00:41:12

host: Alyson Stanfield

In order for the art ecosystem to work, many rejections must be handed out. That means to have a successful art business and career, you must learn to deal with rejection.

More to the point, in order to be successful in life, you have to learn to deal with rejection, regardless of your vocation.

In this episode of The Art Biz, host Alyson Stanfield talks with Megan Wimberley, who wants to help you move past rejection. As both an artist and a founder of the Cowgirl Artists of America organization, she has experienced both sides of the process.

The good news about rejection is that you are not alone. Every artist who wants to attain a higher level of accomplishment must deal with rejection.

The bad news is … well … You’ve been rejected. And that feels awful. But you can’t let it stop you.

Megan outlines a framework for dealing with rejection, including the importance of emotional intelligence, mindfulness, and professionalism—all in the service of elevating and protecting your reputation.

📖 To read more, see images, find resources mentioned, and leave a comment, visit artbizsuccess.com/wimberley-rejection.

⭐️ Connect with Megan and see more of her art: meganwimberley.com

🤠 Check out Cowgirl Artists of America.

📆 Our planning workshop for shows and sales is coming up. I’m going to lead you through the steps that will help you make an action plan for improving your shows and venues and make more sales. Don’t leave it to fate. Don’t wait for things to happen to you. Make a plan that will give you control over your future.

Depending on when you listen to this, you can either get on the wait list or sign up and prepare to make that success plan.

Either way, find all of the details at artbizsuccess.com/makeaplan

🎧 RELATED EPISODES

Risk, Rejection, and Resilience with Christine Aaron (ep. 114)

What Your Failures Are Teaching You with Laura Petrovich-Cheney (ep. 95)

Are You Playing It Too Safe in Your Art Business? (ep. 92)

Overcoming Imposter Syndrome with Christa Forrest (ep. 91)

⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~

This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/

30 Sep 2021Juggling Multiple Art Styles and Audiences with Robin Maria Pedrero (#103)00:55:26
Whenever you have multiple styles or subjects, you probably also have multiple audiences. This can also mean that you're essentially running multiple businesses. I'd never tell you not to do this, though I'd be tempted, because experimentation and play are such important parts of your life as an artist. But I will always caution you about the extra work involved. Today we're examining the work and reward that comes with working in multiple styles. In my conversation with Robin Maria Pedrero you’ll hear about the three different styles and subjects she paints. Robin has a very full art business, and she has joined the podcast to share her story about how she juggles her various styles of art and diverse audiences for her work. Highlights
  • Robin’s evolution into the artist she is today. (1:30)

  • Trying new things, making mistakes and moving forward. (7:05)

  • More styles means more audiences and more effort. How does Robin juggle it all? (13:34)

  • Track your inventory with tools that work. (16:49)

  • Robin’s approach to marketing on social media. (18:23)

  • Managing multiple Facebook groups and social media sites means creating more content, but Robin has a system for all of it. (26:36)

  • Robin’s tools for staying so productive with such a long to-do list. (31:09)

  • Lessons learned for successful print on demand. (35:45)

  • Robin’s simple approach to bookkeeping and connecting with buyers. (39:11)

  • The tools, assistance and move that are keeping Robin moving forward. (43:04)

  • A snapshot of Robin’s typical day. (45:39)

  • Providing excellent customer service is a major part of what the best artists do. (48:12)

  • Paper planner or electronic task list, and all Robin uses Artwork Archive for. (50:38)

  • What’s coming next in Robin’s very full art business. (52:45)

Mentioned

Resources

 

Guest Bio

Robin Maria Pedrero is an award-winning artist with work in museum permanent collections in Florida, Greece, public, corporate and private collections. Her abstract paintings are defined by layers of translucent color and overlapping forms, while her whimsical nature work, the paintings she calls “Joy Bringers,” is characterized by bold color and texture. Robin has had solo exhibitions at the Orlando Museum of Art and Lake County Museum of Art. More recently, Tamara Day of HGTV’s Bargain Mansion, has selected Pedrero’s artwork for that show. Pedrero creates from her studios in Frisco and McKinney Texas.

First posted: artbizsuccess.com/multiple-styles-pedrero-podcast

08 Sep 2022Expanding Your Skillset to Respond to Opportunities with Detour (#128)00:50:31

Detour travels to communities all over to paint socially impactful murals, but he also works on canvas, and in music, installation and sculpture. How does he do it all, and do it all by himself?

In this episode of The Art Biz, I talked with Detour about his various income streams from prints and murals to corporate sponsorships and grants. He is adamant that he doesn't want to be limited by what he currently knows, so he's always learning how to use new technologies that will help him land complex opportunities. He's not afraid to admit that the best way to approach an artistic problem is probably something he hasn't done before. And Detour is big on collaboration and presenting himself in the most professional light because, as he says, you never know who is watching. Be sure to listen for the questions he asks himself before agreeing to take on new work. This is an inspiring conversation that you won’t want to miss.

Highlights

  • Carving out new and alternative paths in the art world. (5:00)

  • Merging your career skills with your creative opportunities. (9:09)

  • How Detour found his artist voice while creating interactive art ‘for the people.’ (11:40)

  • Detour’s active and passive income streams. (17:22)

  • Planning for sporadic paychecks in advance. (22:15)

  • How Detour’s MBA has benefitted his artist endeavors. (25:38)

  • The importance of building relationships with everyone in your artist community. (28:09)

  • Collaborating with other artists to add value to your work. (32:24)

  • Questions to ask when considering—or turning down—opportunities. (34:53)

  • A look at Detour’s typical week. (37:05)

  • Finding fun and balance in the work of every day. (40:18)

  • Why is it important to be an artist who helps other artists? (44:44)

 

Mentioned

 

The Art Biz Connection

The Wildly Productive Get Organized Challenge for Your Art Biz

 

Resources

 

Quotes

  • “I want to make sure when I’m presented with an opportunity to solve an idea creatively, I’m not limited by what I’m used to doing.” — Detour

  • “You never know what will work until you throw something out there and it sticks.” — Detour

  • “When you do art you never know exactly who’s looking at it.” — Detour

  • “Everything I do in life is related to art making and sharing.” — Detour

 

Guest Bio

Thomas Evans, a.k.a. Detour, is an all-around creative specializing in large scale public art, interactive visuals, portraiture, immersive spaces, and creative directing. His focus is to create work where art and innovation meet. A born collaborator and “military brat,” Detour pulls from every conceivable experience that shapes his landscapes and perspectives. Explaining Detour’s work is no easy task, as ongoing experimentations in visual art, music, and interactive technologies have his practice continually expanding. With his ever-evolving approach to art, Detour’s focus is on expanding customary views of creativity and challenging fine-art paradigms by mixing traditional mediums with new approaches—all the while opening up the creative process from that of a singular artist to one that thrives on multi-layered collaboration and viewer participation.

30 Aug 2023My Money Odyssey and the Evolution of Art Biz Success with The Bottom Line (#161)00:47:43

In this episode, I’m doing something different and sharing my money odyssey from an interview with Parker Stevenson of The Bottom Line podcast by Evolved Finance.

I reveal:

  • How my dad taught me to balance my checkbook (and how it was quite different from my mother’s suggestion).
  • How I learned to ask for money by collecting money for charities as a little girl.
  • That I set the curve in my accounting classes at the University of Wyoming.
  • How I gamed the system to get cash because I knew the checks I was writing would take 8 days to process.
  • How little money I had when I quit my museum job to start my business.
  • How I came up with the income accelerator for artists, which I teach in The Money Plan success workshop and Create Opportunities.

⭐️ ABOUT The Bottom Line by Evolved Finance

The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful educators, thought leaders, influencers, and service providers in the online space. Each week, Parker Stevenson sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business has grown.

Parker is the Chief Business Officer at Evolved Finance, an accounting firm that specializes in helping online entrepreneurs to build more profitable and financially stable online businesses. They do all of the bookkeeping for Art Biz Success and I just love how professional their whole operation is.

They don’t just do the books, they also go to great lengths to educate their clients.

📖 Read more, see featured artists, find resources mentioned, and leave a comment

🎧 RELATED EPISODES and POSTS

How Do Artists Make Money (ep. 159)

Is Being Too Cheap Hurting Your Art Business?

Creating a Monthly Report for Your Art Business (ep. 74)

🔶 Sponsored by The Money Plan 🔶 a success workshop for accelerating your income.

https://artbizsuccess.com/moneyplan

⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~

This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/

25 Feb 2021Growing Your Audience with Good Karma with Trudy Rice (#77)00:37:38
I don't know anyone who doesn't think it would be great to attract more Instagram followers, more email list subscribers, and especially more sales. More makes our efforts feel worthwhile and validates them, but we're often stopped in our tracks when we begin to realize what we need to do in order to increase our numbers.

We think we have to post more, research hashtags, invest in advertising, create a lead magnet, learn to write better copy, or forget about a restful night's sleep. It’s true that you probably do have to do some of those things in order to attract more followers and subscribers, but you might also benefit from being open to doing things a little differently to increase those numbers.

In this episode, I talk with Trudy Rice about how she has grown her Instagram and email list by cross-promoting other brands. Trudy uses a platform called Ampjar, but the underlying lesson is to find like-minded people and share each other's art, products, and services. Trudy refers to this as “shouting them out,” and in our conversation, she highlights what it takes to get set up with the service, and how it has impacted her success in a major way.

Highlights

  • Trudy Rice details her Australian flora and fauna art, teaching, and other current projects. (2:13)

  • Taking original prints and paintings to a homewares line. (4:28)

  • Quantifying the growth of a successful art business through a variety of income streams. (6:18)

  • The primary systems and marketing channels Trudy uses for her sales. (8:25)

  • Details about the Ampjar mailing system and the karmic aspect to shout-outs. (11:37)

  • The algorithms behind the Ampjar shout-out system. (13:57)

  • How to systematically simplify the process of promoting your business. (17:39)

  • Prompting other artists while promoting yourself. (21:16)

  • The variety of brands that Trudy promotes through Ampjar. (22:18)

  • How to connect with new and international audiences through shout-outs. (23:57)

  • Tracking the success that has come by integrating new systems. (26:08)

  • The importance of collaborating with other artists with any system that works. (29:23)

  • How to do the work once and benefit from it over and over again. (30:17)

  • Trudy shares her project and collaboration plans for 2021. (33:35)

 

Mentioned

Resources

First posted: artbizsuccess.com/karma-rice-podcast

Let’s do this together: https://artbizsuccess.com/community

Music by https://wildermiss.com

30 Nov 2023Self Sales, Open Studios, and Relationships with Interior Designers with Carol MacConnell (#171)00:43:43

Carol MacConnell has built a strong business foundation over her long art career. I was particularly interested in talking with her about how she works with interior designers.

You’ll hear us discuss:

  • Carol’s income streams, 30% of which comes from working with interior designers and the vast majority through open studio events.
  • How she, as an artist who is legally deaf, navigates conversations.
  • How she segments and uses her list of 2,000 interior designers and 2,000 other subscribers.
  • What the working relationship with interior designers is like.

You’ll also hear me plead my case for contracts that spell out the details of a relationship with anyone who sells your art.

My favorite thing about this conversation is that Carol doesn’t get anxious about missing out on [whatever]. She is focused on getting the work done and being authentic about what is going on rather than fussing over the algorithms and other mind traps.

🎧 RELATED EPISODES

Following Her Curiosity and Making New Connections After 60 with Jan McCarthy (ep. 158)

She Knows Exactly How Much Her Art Income Will be with Kelly Pelfrey (ep. 162)

Increasing Self-Sales by 400% with Sarah Becktel (ep. 157)

📖 To read more, see images, find resources mentioned, and leave a comment, visit https://artbizsuccess.com/macconnell-designers

⭐️ Connect with Carol and see more of her art: https://carolmacconnell.com

 

🔶 Sponsored by my new program, ESTABLISH YOURSELF: Essentials for Artist Success 🔶 a year-long training program full of tools and process you need to establish your professionalism and increase your visibility.

https://artbizsuccess.com/essentials

 

⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~

This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/

09 May 2019Multiply Your Audience and Expand Your Show's Impact with Jill Powers (#27)00:48:53
Jill Powers is a sculptor, installation artist and educator who creates art related to ecological issues. Jill discusses how her events educate, delight and challenge the viewer, and how she came to seek out unique collaborations with area businesses, organizations and experts. Jill also describes the many programs she has organized, and how she did it while balancing her own artistic commitments. You’ll hear about how she worked with dancers, scientists, and restaurants beyond gallery walls.

 

In this interview, you will hear about:

  • Jill’s background both in art and education, and her passion to create and teach in different settings.

  • Two Colorado exhibitions: Plants and Insects in a Time of Change at the Firehouse Art Center in 2013 and Hold Fast: Seaweeds in a Time of Oceanic Change at the Dairy Art Center in 2016.

  • The curatorial thesis of experiencing art that opens doors to the message.

  • The actual work that was on view for each exhibit.

  • The benefits of becoming involved in your community and collaboration beyond what seems possible.

  • The clever way Jill’s exhibitions included everyone from dancers, to chefs and scientists.

  • The film night she organized as part of a public program.

  • The funding that took place in order to successfully run the exhibits.

  • The obstacles she faced in pulling off both events with over 3 years of planning.

  • Her way of using volunteers and organizing systems to help her stay focused and on track.

  • What led her to recognize the value in involving others and making the art more meaningful.

  • The immersive aspect of her exhibits including live samples of seaweed at a tasting station and using music to set the mood.

  • Her advice for artists who may consider becoming more involved in their community, and why enthusiasm and personal connection is so impactful.

  • A glimpse into what’s next for her in the future, including a book based on her teaching and life experiences.

 

Resources:

 

 

29 Aug 2024Finding Your Artist Voice through Mentorship with Julie deBoer (ep. 201)00:40:17

In this episode of The Art Biz, host Alyson Stanfield chats with artist Julie deBoer, founder of Mastrius, a mentorship platform for artists.

Julie shares her journey of discovering her unique style with the help of a mentor, and how she resisted what was coming out of her until she began understanding where it came from.

She discusses the challenges of working with galleries, transitioning to solo sales, and the importance of community in the artist’s journey. Julie also delves into how Mastrius differs from other online learning platforms by focusing on personalized mentorship and community support.

The episode wraps up with one of Alyson’s favorite discussions: how Julie finds the time to fit everything in while prioritizing her art.

🎧 RELATED EPISODES

Expanding Your Skillset to Respond to Opportunities with Detour (ep. 128)

Being an Artist with Geoffrey Gorman (ep. 124)

Planning a Year's Worth of Artwork with Dawn Williams Boyd (ep. 72)

📖 To read more, see images, find resources mentioned, and leave a comment, visit https://artbizsuccess.com/deboer-style

⭐️ Connect with Julie and see more of her art: https://juliedeboerart.com

🔶 Does your art business need a boost or a refresh? Please see my comprehensive art-marketing program, Essentials for Artist Success 🔶  full of tools, strategies, and processes you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers and those who need to approach their business with more thought and intention.

⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~

This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/

05 Jan 2017How to Get Back Into the Studio Groove After an Absence (#6)00:23:07
Alyson asks Cynthia Morris for tips for getting back into the studio after an exhibition opening, a vacation, a holiday, an illness, or family tragedy.

 

16 Apr 2020Why Make Art Now (#48)00:14:22
During the Covid-19 outbreak, the Art Biz Podcast will focus on what you can do now to stay in control of your art business.

Before you can even begin to think about business at a time like this, you might need to come to grips with the existential questions: Why make art at all? Why is it important to keep making art now?

In this episode, I share at least 5 reasons why it's important to keep making art now.

  1. Art is why you're here.
  2. Art encourages us to go within.
  3. Art reminds us that we are all connected.
  4. Art completes our humanity.
  5. We need you to tell the story.

I need you to be part of the conversation. I need to hear from you! Please join me on Instagram using #ArtBizNow and bookmark ArtBizNow.com as a hub for art business resources during this crisis.

****

Follow me on Instagram @AlysonStanfield

Facebook @ArtBizSuccess

Join in the conversation #ArtBizNow

Music for the podcast is by Wildermiss: Wildermiss.com

All podcast episodes are posted at https://artbizsuccess.com/podcasts. You'll find a post with the complete transcript for this episode (#48) there.

If you have enjoyed this or other podcasts, I would so appreciate it if you would leave a rating and comment on Apple Podcasts or wherever you get your podcasts. It really helps!

This episode is sponsored my signature business-building program, the Art Career Success System, a program I have perfected for more than 17 years working with artists.

All of the lessons you learn in the Art Career Success System are tasks you will do over and over again throughout your art business and career. That’s why it’s a SYSTEM.

In the ACSS you will build a strong foundation using my video and audio lessons, worksheets, and transcripts. And you will be part of a community of artists who are forward-thinking and forward-moving.

Join us now and get your business in shape. See http://artcareersuccesssystem.com.


16 Dec 2021Leaning Into Creativity in Times of Pain with Rich Simmons (#112)00:48:20

We need art. Some of us need it more than others, and for some of us, it's as necessary as the air we breathe. My guest on this episode of The Art Biz is Rich Simmons, a London-based artist who insists that art saved his life. Rich is not an art therapist, but he is an advocate for the therapy of an art practice. He knows from first-hand experience that art heals.

Rich has struggled with depression and was eventually diagnosed with Aspergers. The realization that making art could make him feel better was life-changing, and he wanted other people to know about this. In 2008 he started Art Is The Cure to inspire people to turn to creativity in times of pain. Art has given his life purpose. In our conversation, you’ll hear that Rich has many balls up in the air. He makes murals, gives workshops, sells prints, has recently entered the NFT market, and is starting a podcast. And that is just scratching the surface of his inspiring ambitions.

Highlights

  • “I was thrown into the deep end.” Rich’s unusual entry into the art world. (2:51)

  • Rich started on his artistic path at a very young age by trading art with his grandfather. (7:57)

  • Discovering art as a form of creative therapy amidst personal turmoil. (11:49)

  • The act of creative release has expanded Rich’s spectrum and allows him to make better art. (17:44)

  • Art Is The Cure gave Rich the purpose he needed to move forward. (24:50)

  • How to channel your negative energy in a way that affects change. (33:48)

  • Finding inspiration, community and movement, and what to do when art is the source of your stress. (36:50)

  • Rich’s income stream and his approach to creating a continual stream of potential clients. (41:50)

Mentioned

Resources

Quotes

  • “I want to give back to art because art saved my life.” — Rich Simmons

  • “I like to say yes to opportunities no matter what it is and try to figure out how to do it.” — Rich Simmons

  • “I realized I had found my own version of art therapy, and I needed to help other people discover their own version of art therapy.” — Rich Simmons

  • “An artist’s job is not only to be a storyteller but to evoke emotions.” — Rich Simmons

  • “I couldn't be an inspiration for people if I wasn’t looking after myself.” — Rich Simmons

  • “You can be the messenger about how powerful art can be.” — Rich Simmons

 

Guest Bio

 

Rich Simmons is an Urban Pop artist who has exhibited all over the world. Simmons' work explores the intersections of visual culture, spanning pop art, comic books, the Renaissance, contemporary fashion, sexuality and beyond.

 

Simmons' bold use of color, intricately detailed hand-cut stencils, sense of humor and thought-provoking narratives running through his work are proving Rich is both an innovator and highly collectible artist.

 

Simmons is also the creator and founder of Art Is The Cure, a vInspired award-winning organization promoting art therapy and has run workshops and talks around the world.

First posted: artbizsuccess.com/cure-simmons-podcast

24 Jan 2019Leaving Behind What is Safe with Jan R. Carson (#23)00:44:32
One artist’s journey is never the same as another’s. Not only do you have to be creative in what you make, but also in how you get it out there, connect with the right people and situations, and create a sustainable living. There is no perfect blueprint on how to make money or create a sustainable career, but for Jan R. Carson, the focus is on the quality of the work. In this episode, she talks about her own journey from a production artist since 1999 making over 7,000 silk and stainless steel wire mobiles, to her decision to leave behind what had been a safe income to go after the art and life she wants for herself. She discusses the balance of both worlds and how she has made it work successfully over the years, the selection process for the shows she enters, the vulnerable side of transitioning to a fine artist, and advice for artists looking to take a risk and leave what is safe.

 

In this interview, you will hear Jan talk about:

 

  • The non-linear career path of professional artists, and why determination and vulnerability are two key characteristics.

  • Her personal transition from a production artist to a fine artist over the last 10 years.

  • More about Jan’s Moon-Lily Silk Mobiles, and what is involved with production and filling orders.

  • The many hats she wears in navigating the construction of the mobiles, along with marketing, accounting, etc.

  • Why she found it easier to retain and train people as employees rather than interns.

  • What led her into production work and the retail business, and how it showed her that it was possible to make a living as a fine artist.

  • Why she feels as though production art is tough for artists that want to explore and grow the different facets of their art.

  • The point at which Jan knew she needed to begin shifting towards making her own art, and the steps she is taking towards balancing both production work and creation.

  • Her commitment to letting her body make the work, and keeping her mind out of it.

  • How she got the confidence in herself and her artwork to exhibit it, and what it felt like to put it out into the world.

  • The important question artists need to ask themselves: What do I need to make? Not: How do I sell my art?

  • The challenges of textile art, and connecting with the right people that will lead to sustainable income.

  • The social component of being an artist, and how Jan navigates the world as a self-proclaimed shy homebody, to integrate her personal confidence more into her art.

  • The importance of listening, connection, and staying open and present as an artist.

 

Resources:

Moon-Lily Mobiles

Five Years Out

Cherry Creek Arts Festival

02 Mar 2023Proactively Planning Your Art Legacy with Heather K. Powers (#143)00:41:02

Four years ago on a beautiful January day in Colorado, I attended an art destruction party. Two artists were slowing down in their production and wanted to ensure that subpar work wasn’t left for family to deal with. Nor did they want their names associated with that work. Although I’ve been imploring artists for decades to get rid of work they think isn’t of the highest quality, it was still difficult to smash that first pot and tear that first watercolor.

In this episode of The Art Biz I talk with Heather K. Powers, an artist and professional organizer. She and I wanted to start a dialogue about planning for your legacy. It’s a tough conversation because it means confronting your mortality. This conversation is especially important for artists, who make things that take up physical space. How do you categorize those things? What kind of records need to be kept? And what, if anything, should be destroyed, reworked, or donated. These are difficult questions and will vary from artist to artist, but it is such an important part of planning your art legacy. My conversation with Heather can help you get started.

First posted: artbizsuccess.com/death-powers-podcast

Highlights

  • Normalizing conversations about your death and legacy. (2:10)

  • Heather’s coaching process includes getting more comfortable talking about death. (6:48)

  • What do you value in your legacy? How can artists better prepare their legacy for after death? (10:28)

  • Finding the value of clutter requires understanding and compassion. (15:27)

  • Destroying the artwork that you don’t want to be known for. (19:19)

  • Define the value of each level of your work so you can better process it. (24:55)

  • Tools and resources to help document your art. (32:32)

This Week’s Action

Your assignment this week is to start thinking about your legacy. Eventually you will need to prioritize the tasks necessary, but you can’t do it all at once. Take one of these steps: Sign up for Artwork Archive, update your inventory, finally recycle that work you don’t want to show up under your name, have a conversation with your family about your wishes, or declutter a space.

Mentioned

Related Episodes

Quotes

  • “Death is a normal part of life, but the more we put off thinking or talking about it the more uncomfortable it becomes.” — Heather K. Powers

  • “We can take into our own hands what is important to us as a generation and pass it on to the next generation.” — Heather K. Powers

  • “What do you value in your legacy? And what do you perceive might be of value to others? Those things are often not in alignment.” — Heather K. Powers

  • “Start early and keep good records. It doesn’t have to be that complicated.” — Heather K. Powers

  • “When we get rid of work one way or another, we make space for new work to come in.” — Heather K. Powers

About My Guest

With a BFA in Fiber from Savannah College of Art and Design, Heather Powers has had a productive career as a textile designer—collaborating on worldwide projects in various capacities.

In 2010, she launched her design and professional organizing business. Her work as an organizer places her among artists, craftspeople, and collectors, which gives her an intimate understanding of how individuals retain use and live with material culture.

In 2021, Heather graduated with an MFA in Critical Craft. She continues to research textile history, weave, and use natural dye techniques in which her work investigates memory, place, and identity themes through discarded vintage ephemera and materials.

Please visit her website to find out how she works with her clients in person and online and follow her on Instagram @hkpowerstudio.





 

15 Dec 2022Putting Artists First in Curatorial Projects with Melissa Messina (#136)00:56:05

Putting Artists First in Curatorial Projects with Melissa Messina

Today’s conversation on The Art Biz is packed with tips and insider info. In my conversation with independent curator Melissa Messina, we discuss what an independent curator does, how Melissa finds and works with artists, and what happens during a studio visit to an artist she is (or might be) working with. You won’t want to miss the insights she shares about common mistakes she sees artists making, as well as how to correct them. Above all, Melissa shares the empowering reminder that the artist is at the center of all a curator, a museum, or a gallery does.

First posted: https://artbizsuccess.com/curator-messina-podcast

Highlights

  • “I think that curator gene has always been in me.” (1:55)

  • Melissa’s work as an independent curator. (5:32)

  • How does a curator find their artists? (9:00)

  • The importance of your network. (14:37)

  • Insights from the details of Melissa’s standard project. (18:46)

  • Scheduling projects and finding funding with fellowships. (23:55)

  • Curating an artist's estate is the joy of Melissa’s life. (26:53)

  • What piquesMelissa’s interest in the artists she encounters? (32:01)

  • The cities, websites, publications, and galleries where Melissa looks for artists. (35:00)

  • Working with galleries as an independent curator. (38:04)

  • The role that studio visits play in a curator-artist relationship. (40:54)

  • What curators are looking for from a studio visit. (48:51)

  • Correcting the mistakes that too many artists make. (50:54)

This Week’s Assignment

Research my guest Melissa Messina and start following her on social media. Then start researching independent curators in your area and start following them. Consider inviting them into your studio for a low-stress visit—and don’t forget to offer them a drink.

Mentioned

Resources

Quotes

  • “I’m constantly making calculations to see where an exhibition or project might percolate out of my experiences and relationships.” — Melissa Messina

  • “Your network is everything.” — Melissa Messina

  • “There are some really good artists with bad attitudes, and I would much rather give the opportunity to someone who is a joy to work with.” — Melissa Messina

  • “I think artists would do better to let go of their expectations in a studio visit.” — Melissa Messina

  • “Without the artist and their work, there wouldn’t be anything for us to do.” — Melissa Messina

About My Guest

Melissa Messina is a nationally recognized arts professional who has developed thought-provoking exhibitions, dynamic site-responsive projects and engaging educational public programming both independently and in leadership positions at museums and non-profit arts organizations. For 20 years, her work with regional, national, and international artists has been presented in the U.S. in Atlanta, Kansas City, Miami, New York, New Orleans, Richmond, Savannah, and Washington, D.C., as well as in Bermuda, France, and Hong Kong. She has lectured extensively and published widely, and her research has been funded by Creative Time and The Andy Warhol Foundation, as well as by fellowships at Emory University’s Stuart A. Rose Library, Atlanta, GA, and the Crystal Bridges Museum of American Art, Bentonville, AR.

In addition to serving select public and private clients, she is the curator of the Mildred Thompson Estate. She has also recently served as guest curator at the Virginia Museum of Contemporary Art, Spelman College Museum of Fine Art, the Visual Arts Center of Richmond, and the New Orleans Museum of Art, and was the co-curator of the 2018 and 2020 Bermuda Biennials. In 2017, she co-created Magnetic Fields: Expanding American Abstraction, 1960s to Today, an intergenerational exhibition highlighting 21 Black female abstract practitioners that traveled from Kemper Museum of Contemporary Art in Kansas City to The National Museum of Women in the Arts, Washington, D.C.

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