The Animalz Content Marketing Podcast (Animalz)
Explorez tous les épisodes de The Animalz Content Marketing Podcast
| Date | Titre | Durée | |
|---|---|---|---|
| 17 Dec 2018 | How to Think Like a Content Marketer | 00:31:26 | |
| 13 Mar 2025 | Stewart Hillhouse on the AI Playbook for Tomorrow’s Content Teams | 00:43:08 | |
In this episode, Stewart Hillhouse shares a refreshingly practical perspective on how content teams can thrive in an AI-accelerated environment. Fresh from a three-year run as Head of Content at Mutiny and now heading to StoryArb as VP of Content, Stewart offers concrete workflows, AI prompting techniques, and a clear vision for how content teams should restructure for maximum impact. His approach emphasizes both speed and creativity—advocating for shorter planning horizons, integrated quarterly campaigns, and transparent marketing that acknowledges the audience's sophistication. Most importantly, he provides a framework for the "content team of the future" that leverages AI for operational tasks while positioning humans as strategic directors and personality-driven marketers.
Stewart Hillhouse has just completed a three-year tenure as Head of Content at Mutiny, where he developed campaigns that generated millions in pipeline while witnessing the company's growth from Series A through the emergence of generative AI. His background is unconventional — he started his career in forestry before making a pivot into content marketing through a self-initiated podcast where he interviewed marketing leaders.
You can also follow us on X (https://x.com/AnimalzCo) or LinkedIn (https://www.linkedin.com/company/animalz/). | |||
| 03 Jun 2020 | What Brands Can Learn From Big Publishers with Parse.ly's Andrew Montalenti | 00:52:57 | |
In today’s episode, Ryan talks with Andrew Montalenti, Founder and Chief Product Officer at content analytics platform Parse.ly. We use Andrew’s experience working with some of the world’s largest publishers—the likes of WIRED, The Wall Street Journal, and Medium—to explore the changing face of content marketing. We talk through “platform-risk” and the growing need to diversify marketing channels; we dig deep into content attribution and analysis; and we share “publication”-inspired strategies that B2B and B2C brands can apply to their own content marketing. --- | |||
| 26 Feb 2020 | A Bottom of the Funnel Content Tactic | 00:06:51 | |
In this (very) quick episode, Jimmy talks about why so many blogs don't generate leads and talks about how to address that problem. This advice won't disrupt your entire strategy—instead, you might consider a few small changes to help you drive more revenue with content.
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| 05 Apr 2019 | Content Marketers: Ask "Why?" Before You Write a Single Word | 00:40:33 | |
Nicole: https://twitter.com/nicoleckohler | |||
| 02 Apr 2020 | Customer Retention When It Really Matter [Live Show] | 00:34:11 | |
In an environment where acquisition of new customers is very challenging for most business, retention is extremely important. In this episode, Jimmy and Devin talk about what we're doing to retain our customers, and what our customers are doing to retain their customers.
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| 07 Aug 2019 | The Past, Present and Future of SEO | 00:52:14 | |
In this episode, Devin and Cassie talk about how changes in Google SERPs make it harder for businesses to earn organic traffic. Is this a problem or an opportunity?
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| 20 Apr 2020 | We're launching a new product! | 00:12:22 | |
In this episode, Jimmy and Ryan talk about our new product: on-demand consulting for your content team.
We explain what it is, who it's for and why now. We also talk through some of the behind-the-scenes of putting this together. Enjoy!
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| 01 Oct 2019 | The Principles of a Successful Rebrand with Mark Johnson | 00:44:51 | |
A well-executed rebrand can reinvigorate your base and attract new customers. Devin speaks with principal designer at Mixpanel, Mark Johnson, about how to execute a successful rebrand. | |||
| 22 Mar 2019 | Blake Thorne | 00:48:26 | |
| 05 Nov 2019 | Building a Content Team from Scratch w/ Sonja Jacobs | 01:03:03 | |
What do you do when you’re tasked with building a content team from the ground up? What are the first roles you should hire? What metrics should you be accountable to? What should your initial strategy look like? To tackle this challenge, I’ve called in Sonja Jacob, currently the head of content marketing at AppDynamics. She has over 10 years of experience working in content, generating demand for companies such as Drift, Mattermark, Zenefits, and HubSpot.
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| 10 Oct 2019 | Content Outliers | 00:32:18 | |
Content outliers, posts that generate a disproportionately high volume of search traffic, can make the rest of your site performance appear insignificant. The solution is in your reporting, today Jimmy and I discuss how to leverage data craft better narratives around whales and put those outliers to good use for things like brand awareness and backlinks. | |||
| 16 Jul 2019 | How to Give and Receive Creative Feedback | 00:34:24 | |
Devin Bramhall - @devinemily | |||
| 29 Jan 2019 | Why Don't More People Refresh Their Content? | 00:29:17 | |
| 18 May 2021 | Product-Led Content & Thinking Like a Strategist with Dr. Fio Dossetto | 00:51:10 | |
Dr. Fio Dossetto, editor-in-chief of contentfolks and former Senior Editor at Hotjar, talks through "product-led" content, writing search content without becoming a copycat, and levelling-up your career by thinking less like a writer, and more like a strategist. ---
Mentioned in the Episode
Connect | |||
| 21 Mar 2020 | Join us for a LIVE podcast on Wednesday! | 00:03:01 | |
Join us for an upcoming LIVE podcast. We're going to talk about content marketing during a crisis and answering live questions. If you'd like to submit a question, just send to podcast@animalz.co.
Register here: https://zoom.us/webinar/register/WN_rgucukfsTmuP3t6qTSMrvQ
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| 26 Feb 2019 | Lane Genee | 00:39:16 | |
Lane on Twitter: https://twitter.com/LaneGenee | |||
| 03 Sep 2018 | Content Pruning | 00:21:09 | |
Why is it that deleting thousands of posts from your blog can actually make your overall organic traffic go up? And if it does work, why isn't everyone doing it? Jan and Jimmy discuss the answers to these questions and more on the first episode of the Animalz podcast. Jan: twitter.com/janerikasplund | |||
| 22 Oct 2018 | Taking your Content Upmarket | 00:28:03 | |
How to Take Your Content Upmarket When You Take Your SaaS Business Upmarket: https://www.animalz.co/blog/move-upmarket/ | |||
| 07 Jul 2020 | The Animalz Principles of Quality | 00:41:26 | |
As a company whose entire reason for existence is creating the world’s best content marketing, we spend a LOT of time thinking about quality:
In today’s episode, I dive deep into the quality rabbit hole with Animalz CEO Devin. We share the foundational, six principle benchmark we use to safeguard quality at Animalz; we talk through a strategic framework for adapting content to the expectations of other people; and we explore how the defining characteristics of “quality content” change over time. | |||
| 08 Jul 2021 | Hyper-Competitive Content Marketing With Buffer's Ash Read | 00:47:00 | |
Ash Read, Editorial Director at Buffer, talks through: how to compete in an industry saturated by content marketing; finding your unique differentiator; the power of brand and vision in content; how to create and update “topical” content; and the content strategy he used to grow his side project’s traffic from 0 to 130,000 monthly pageviews. ---
Mentioned in the Episode
Connect | |||
| 26 Mar 2020 | Content During a Crisis [Live Show] | 00:41:51 | |
In our first-ever live podcast, Devin and Jimmy talk about content marketing during a crisis. We talk through a few situations that we're seeing our own customers experiencing and take questions from the group. Check the show notes for links, snippets and the video.
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| 03 Aug 2020 | GPT-3 and the Future of Content Marketing | 00:25:01 | |
In today’s episode of the Animalz podcast, I enlist Animalz Head of R&D, Andrew Tate, to talk through the good, the bad, and the downright mind-blowing aspects of GPT-3, the uncannily powerful natural language model from OpenAI. We share examples of the type of content you can create with GPT-3, we analyze the quality and calibre of its writing, and we answer the question on every content marketer’s lips: should we be worried? ---
Follow Andrew and Ryan | |||
| 15 Apr 2020 | How to Launch a Content Program in a Crisis (Joei Chan Interview) | 00:58:38 | |
Are you rethinking your content strategy right now?
So is Joei Chan, content director at the e-learning company 360Learning. She was hired to lead content just a few weeks before the Covid-19 crisis and is now launching a new content program right in the midst of it. In this episode, Devin and I interview her about the experience, plans, goals, resources and constraints.
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| 18 Mar 2020 | How to Ween Off Paid Traffic | 00:28:18 | |
This is among to the most things we common things we hear on sales calls: "Paid acquisition is getting too expensive and we haven't made any investment in content. How soon can we get started?"
It's true that content can reduce your paid acquisition costs, but it also takes time to develop. In this episode, Jimmy and Devin talk about:
* How to keep content very lean for better and faster results
* The difference between B2B and B2C marketing
* Our experience helping customers make this transition
If you have feedback, comments or suggestions, reach out at podcast@animalz.co.
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| 04 Mar 2020 | The Inputs Required to Create a Content Strategy | 00:27:18 | |
Great content requires great context. In this episode, Jimmy and Jan talk about the inputs needed to paint that context. At the very least, you need a deep understanding of:
* The customer
* The product
* The business model
* The industry
* The competition
* The literature
Once you have this information, you can create a strategy that suits the company's business needs.
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| 04 Mar 2025 | AI as a Personal Trainer for Writers: A Conversation with Nathan Baschez of Lex | 00:39:00 | |
In this episode, Nathan Baschez offers a refreshing perspective on AI writing tools. He explains we're still at "the very bottom of the S-curve of adoption" for writers embracing AI. Meanwhile, programmers have rapidly integrated these tools into their workflows. This gap represents both challenge and opportunity.
Nathan Baschez is the founder and CEO of Lex, a tool that reimagines writing for the AI era. His unique perspective comes from a career spent in content, media, and tech. He was previously VP of Product at Substack, Head of Product at Gimlet Media, and co-founder/president of Every, a business and technology publication bundle.
00:00 "We're at the bottom of the AI adoption curve" 01:16 "Pioneers in AI content creation" 02:04 "What content have you been consuming?" 04:02 "Lex: AI-enhanced writing for better results" 06:14 "Lessons from Gimlet, Substack and beyond" 08:38 "The birth of Lex as a side project" 11:00 "From 25,000 signups to company spinout" 15:05 "Why don't more writers use AI?" 17:23 "AI as a collaborator, not a replacement" 19:37 "The fear of being judged for using AI" 24:00 "The masochism in writing culture" 26:39 "Nathan's AI writing workflow" 28:00 "Reverse outlining and canvas features" 30:00 "The ABCD feedback framework" 33:00 "Proving reading still matters today" 34:38 "AI can't lead - that's what people do" 35:25 "Where to follow Nathan and Lex" 36:40 "The visual rhythm of good writing"
Enjoyed this conversation? | |||
| 24 Jul 2019 | What the Heck Is Thought Leadership Content? | 00:45:42 | |
This week, Devin and Jan explore what thought leadership content really is, what differentiates good thought leadership writing from bad and how to use this type of content to generate leads, attract talent and grow your brand.
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| 25 Sep 2020 | How to Become a Thought Leader | 00:42:31 | |
In today’s episode, I set out to answer one of the hardest questions in marketing: how do you become a thought leader? I pick the brain of Animalz’s strategist Katie Parrott, and we chat through the defining traits of a true thought-leader (and why it requires more than adding the phrase to your LinkedIn bio); we discuss the idea of “earned secrets” as the fuel for thought leadership; we dig into the 5 “sources” of thought leadership we use at Animalz; and we wrap up by asking—is it really worth it? (spoiler: yes). ---
Follow Katie and Ryan | |||
| 20 Jul 2020 | Ecommerce Content Marketing: Hyper-Competition, Niches, and COVID-19 | 00:36:03 | |
Few industries are more saturated with content marketing than ecommerce. From juggernauts like Shopify and Bigcommerce, to a growing multitude of scrappy startups, every ecommerce company is hungry for rankings, traffic and mindshare. In today’s episode, I’m chatting with Laura Moss, Animalz resident ecommerce pro, and the founder of her own ecommerce brand, Adventure Cats. We chat through strategies for turning the saturation and rate of change in ecommerce to your advantage; we dig into the power of “niching down” and competing for search volume on your own terms; we look at the short- and long-term impact of COVID on ecommerce marketing; and Laura shares nascent trends that she thinks all ecommerce marketers should pay close attention to. --- | |||
| 05 Feb 2020 | Top, Middle and Bottom of the Funnel Content—What Does It All Mean?! | 00:24:34 | |
Terms like top, middle and bottom of the funnel content are thrown around all the time—but are we all speaking the same language? Ryan and Jimmy recently realized they had very different ideas of what these terms actually mean. They sat down to sort it all out and explain how to use this very imperfect framework.
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| 15 Jan 2020 | Content Distribution Channels Explained, with Liz Gottbrecht | 00:50:48 | |
Paid, earned, owned and shared. Our VP of Marketing Devin Bramhall chats with Liz Gottbrecht, VP of Marketing at the influencer marketing platform Mavrck. They explain the nuances of distribution, bounce around some great ideas and talk about their experience using various distribution channels.
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| 31 Jul 2019 | The Two Core Functions of a Content Marketer | 00:41:16 | |
In this episode, Devin and Nicole chat about the two core functions of a content manager: content strategy and content production. They also dive into the evolution of the content marketer's role and what the ideal content team structure looks like. You can follow Devin on Twitter at @devinemily and Nicole at @nicoleckohler. | |||
| 22 Jan 2020 | How One Viral Blog Post Catapulted Our Monthly Traffic | 00:23:04 | |
Our teammate Jan-Erik Asplund recently wrote a piece for the Animalz blog that blew up. The piece—BLUF: The Military Standard That Can Make Your Writing More Powerful—trended on Hacker News and racked up 30,000+ pageviews in just a few days. It was shared all over Twitter, included in a few popular newsletters, mentioned on Lifehacker, and earned links from 120 domains. We had a real whale on our hands.
What happened next was unexpected. Our traffic increased 4x—and then it sustained for the next few months, even long after the surge died off. Today, Jan explains how and why he wrote the post and we dissect the impact it had on our site.
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| 15 Oct 2018 | The Content Growth Cycle | 00:25:03 | |
The Content Growth Cycle: https://www.animalz.co/blog/the-content-growth-cycle/ | |||
| 19 Nov 2018 | Input vs. Quality | 00:31:38 | |
| 27 Feb 2025 | AI & Content: Where’s The Value? | 00:15:45 | |
“Hello... is there anybody out there creating real value with AI?” Welcome to a new season of the Animalz Podcast, where hosts Ty Magnin (CEO) and Tim Metz (Director of Marketing and Innovation) go on a quest to cut through the AI noise and find the real pioneers creating value with AI. In this season introduction, Ty and Tim explain why they've chosen to focus on AI and content — a topic consuming "at least half" of their work-related brain space. While everyone talks about AI, few share what's genuinely working (or spectacularly failing). Looking ahead at their expectations for the season, they voice both excitement and skepticism: Will they discover spectacular use cases in SEO? How will AI reshape content creation teams? And what counterintuitive "second-order effects" might emerge as everyone adopts the same AI tools? The hosts share their current AI workflows, from using AI as a "sparring partner" for writing to leveraging it for sales processes and data analysis. They confess where they're finding value and where the technology still falls short. This season aims to separate hype from reality by speaking with the people actually pushing boundaries in AI-powered content: Nathan Baschez - Founder at Lex (March 4th) Kyle Coleman - CMO at Copy.ai (March 6th) Thenuka Karunaratne - Co-founder and CEO at Daydream (March 11th) Stewart Hillhouse - VP of Content at Storyarb (former Mutiny) (March 13th) Parthi Loganathan - Founder and CEO at Letterdrop (March 18th) Ines Lee - Head of Content at Ali Abdaal (March 20th) Alex Halliday - Founder and CEO at AirOps (March 25th) Season close - Reflections with Ty and Tim (March 27th) For more info, head over to https://www.animalz.co/podcast/. | |||
| 09 Nov 2020 | Diversity, Equity and Inclusion: One Content Team’s Journey | 00:27:52 | |
In today’s episode, Animalz's COO Haley Bryant talks with Sydney Carlton, Director of Brand Marketing at Storyblocks, a stock videos, images and audio provider. In October, Storyblocks launched Re:Stock, a campaign to more than double the representation of LGBTQ+ and BIPOC content in their library from 5% to 10% by 2021 and 20% by 2022. The deaths of George Floyd and Breonna Taylor sparked unprecedented focus on the Black Lives Matter movements. Diversity, equity and inclusion transcends this moment, and to make significant progress, our focus has to be evergreen. As companies are challenged to figure out how to improve internally, some companies are taking their commitment to DEI a step further by sharing their action plans externally to challenge themselves, their customers, and their competitors to step up. --- Follow Sydney: Follow Haley: | |||
| 19 Aug 2019 | Designing Quality: The Role of Editing in Content Marketing | 00:43:30 | |
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| 08 Oct 2018 | Bottom of Funnel Content | 00:28:43 | |
Bottom of the Funnel Content: https://www.animalz.co/blog/bottom-of-the-funnel-content/ | |||
| 10 Aug 2020 | Content Q&A #1 | 00:40:18 | |
In today’s special episode of the Animalz podcast, you have questions, and we have answers. I enlisted Animalz CEO Devin Bramhall to help me answer some of the hardest content marketing questions you could throw at us. We tackle launching new websites, balancing paid and organic spend, content promotion, offline buying processes, and a whole lot more. We’ll do another Q&A episode in the not-too-distant future, so if you have a question you’d like us to tackle, click the link in the show notes. ---
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| 04 May 2020 | How the Degreed Marketing Team Is Adapting to a New Normal | 00:54:22 | |
The Degreed 2020 marketing plan is changing, and fast. With their original plans out the window, learn how their team is adapting their marketing strategy to keep growth trending up and to the right.
Degreed's head of content and comms Sarah Danzl and managing editor Bella Lazzareschi joined us to talk about the importance of a diversified marketing plan, the role of PR during a crisis and how the best marketing is empathic.
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| 02 May 2019 | The Secret to Content Promotion Is Hidden in Plain Sight | 00:34:24 | |
| 05 Nov 2018 | How to Earn a Senior Content Marketing Role | 00:35:09 | |
| 24 May 2021 | AI, Twitter Marketing & The Creator Economy with Blake Emal | 00:44:52 | |
Blake Emal, Chief Marketing Officer at Copy.ai, explains how AI can help small content teams, how to get great at Twitter marketing, and why Copy.ai encourages its team to embrace side projects. ---
Mentioned in the Episode Connect | |||
| 10 Sep 2018 | Movement-First Content | 00:26:50 | |
Distribution is important. But before you can get distribution, you often need to get credibility. The movement-first content framework allows you to plot a course for finding that tribe of true fans that will be your foundation on the road to greater growth. Jan: twitter.com/janerikasplund | |||
| 06 Mar 2025 | Kyle Coleman (copy.ai) on Building Trust at Scale with AI-Synthesized Content | 00:38:02 | |
In this episode, Kyle Coleman, CMO at copy.ai, brings clarity and practical wisdom to the AI content conversation. His perspective is positive, practical, and backed by remarkable results: over $50 million in pipeline generated for copy.ai with just $37,000 spent on demand generation. Kyle introduces the concept of "AI-synthesized content" as distinct from "AI-generated content" — a framework that maintains human thinking and authenticity while dramatically scaling production. He articulates content's fundamental purpose as "building trust at scale" and demonstrates how thoughtfully implemented AI workflows can create content that remains authentic while becoming dramatically more scalable.
Kyle Coleman is the CMO at copy.ai, an AI platform for go-to-market use cases. His career began at Looker, where as the sixth employee he helped grow the company to $110 million in revenue and a $2.5 billion acquisition by Google.
Hello... is there anybody out there creating real value with AI?
00:00 "Do your research, know your audience, be a person" 02:00 Kyle's journey from Looker to copy.ai 06:00 Building a LinkedIn audience since 2020 08:30 AI enhances fundamentals but doesn't replace them 12:00 Kyle's voice memo to LinkedIn post workflow 13:00 The difference between AI-synthesized and AI-generated content 19:00 Why content marketers remain skeptical of AI 23:00 Systematic thinking for successful AI adoption 27:00 "People who like writing are people who like thinking" 29:00 $50M pipeline on $37K spend: copy.ai's content flywheel 32:00 "Effective content builds trust at scale" 36:00 The new content culture is a workflow culture
Enjoyed this conversation?
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| 17 Sep 2019 | The Copycat Content Crisis | 00:41:14 | |
“Ranking for a keyword” is becoming increasingly synonymous with “ripping off the existing search results.” As a result, SERP results are becoming crowded with copycat articles. Content is becoming more and more homogeneous and companies are slipping into intellectual plagiarism. This is sloppy, boring and bad for customers and readers alike. This week, Ryan and Devin discuss how to creators can overcome the copycat content crisis to produce original ranking content. | |||
| 08 Jan 2019 | What's in a Report? | 00:36:35 | |
Jimmy: https://twitter.com/jimmy_daly | |||
| 15 Jan 2019 | Three Challenges to Producing Great Content | 00:41:26 | |
| 12 Feb 2020 | Is that a content strategy or a content plan? | 00:26:26 | |
Is that a content strategy? A plan? Or is it a vision?
We've realized that a lot of the terminology in our space is actually really confusing. Let's make sure that when we say the word "strategy" that we are all actually talking about the same thing.
Here are a few of the resources we mentioned in this episode:
* https://hbr.org/2019/10/5-simple-rules-for-strategy-execution
* https://hbr.org/2018/04/your-strategic-plans-probably-arent-strategic-or-even-plans
* https://hbr.org/2019/01/the-strategy-puzzle-of-subscription-based-dating-sites
* https://www.eugenewei.com/blog/2017/5/11/jpeg-your-ideas
Have feedback? Shoot us an email at podcast@animalz.co.
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| 13 Nov 2019 | How Agencies Can Provide First-Rate Customer Onboarding | 00:53:13 | |
A successful onboarding experience makes the customer feel heard. They are excited about the future and confident that you - their partner - will help them bring their vision to life. A fraught onboarding experience involves too much talking (by you), not enough listening, and - therefore - uninformed actions that do more to divide you and your new customer rather than build trust. | |||
| 09 Jul 2019 | We launched a free content analytics tool! | 00:18:05 | |
Animalz: http://animalz.co | |||
| 01 Nov 2018 | Your Blog is not a Publication | 00:32:29 | |
Your Blog is not a Publication: https://www.animalz.co/blog/library-vs-publication/ | |||
| 26 Aug 2019 | How to BLUF Your Way to Better Writing | 00:28:35 | |
BLUF is a military communications principle originally designed to enforce speed and clarity in reports and emails. But when applied to content marketing writing, it transforms loose narratives into succinct storylines. In this episode of the podcast, Animalz we explore how to use the BLUF method to achieve better writing as well as work communications.
You can follow Devin on Twitter at @devinemily and Jan at @janerikasplund. | |||
| 17 Jun 2020 | EdTech Content Marketing | 00:38:02 | |
In today’s episode, Ryan chats with Animalz team members Cassie and Stephanie about Education Technology, an industry undergoing a gold-rush style boom in the wake of COVID-19. We talk through the different business models used in EdTech, and the supporting role of content in each; we discuss the biggest opportunities facing EdTech companies as they launch go-to-market strategies in the wake of coronavirus; and we dig into practical advice for creating killer content marketing for audiences of academics and industry experts. --- | |||
| 05 Mar 2019 | John Bonini | 00:44:57 | |
John: https://twitter.com/Bonini84 | |||
| 29 Jan 2020 | Why Community Is the Most Important Trend in Marketing | 00:35:08 | |
Community is decentralized, hard to measure and difficult for marketing teams to execute on. So why is it so important?
In this episode, Devin and Jimmy talk community. Jimmy show his bias for easy-to-measure marketing channels and Devin explains why and all marketers should get a lot more comfortable with this type of work. Community, as it turns out, is probably the best way to create goodwill for your brand and help the people in your industry.
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| 20 Sep 2018 | The Shape of Successful Content | 00:32:04 | |
The Science Behind 100,000-View Blog Posts: https://www.animalz.co/blog/the-shape-of-content/ | |||
| 27 Jun 2019 | Using Content Lanes to Flesh Out Your Strategy | 00:36:02 | |
Animalz: http://animalz.co | |||
| 11 Mar 2025 | Thenuka Karunaratne (daydream) on Building SEO Moats with AI | 00:34:03 | |
In this episode, Thenuka Karunaratne shares how companies can create sustainable competitive advantages ("moats") in SEO as AI transforms search. With extensive experience in programmatic SEO, Thenuka explains why simply using AI to generate content isn't enough — the real advantage comes from proprietary data and strategic implementation. Despite warning against "SEO on autopilot," Thenuka demonstrates the remarkable results possible with thoughtful AI integration. His case study with Twingate shows how programmatically created content quickly generated 50,000 monthly visits, with 20% of their demo page traffic coming from this content.
Thenuka Karunaratne is the co-founder and CEO of daydream, a platform that automates programmatic SEO. Founded in 2023 with $3.8M in seed funding, daydream builds on Thenuka's experience creating high-performance programmatic SEO systems.
We've gone on a search for the real pioneers — the ones who've ventured beyond the hype to succeed (or fail) spectacularly. Through their hard-won insights, we'll discover if there's actually something of value hiding in the noise, or if we're all just shouting into the void.
00:00 Why most content teams lack visibility in AI-driven search 01:30 Thenuka’s background in SEO and streaming 03:30 From affiliate sites to building a programmatic SEO platform 06:00 The problem with manual approaches to long-tail SEO 08:30 Two major changes in search: AI answer engines and programmatic content 11:00 Tools for measuring brand visibility in AI answer engines 13:00 Why “SEO on autopilot” is a marketing myth 15:30 How AI can automate the strategic aspects of growth marketing 19:00 Why the future of SEO requires more technical expertise 21:00 Twingate case study: using data breaches to drive programmatic SEO 25:00 Why proprietary data becomes your competitive moat 27:30 How SEO is becoming a product function rather than marketing 29:00 The future of search when “computers talk to computers”
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| 22 May 2020 | Category Creation with SaaStock's Emily Byford | 00:42:25 | |
In today’s episode, Ryan chats to Emily Byford, Content Marketing Manager at SaaStock. We discuss SaaStock’s pivot from one of the premiere in-person SaaS conferences to an entirely online event in the wake of COVID-19; we dig deep into category creation, by way of Emily’s work at would-be category king Akkroo, and explore the role content plays in conceiving, evangelising and owning an emergent category; and we wrap-up by discussing the differences between agency content marketing, and working in-house at a startup. ---
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| 13 Jul 2020 | Auditing the Animalz Blog: What Works and What Doesn’t | 00:39:43 | |
Content audit. Two words to strike fear into the heart of every content marketer. Well, not really. For any blog more than a year or two old, getting to grips with the performance of your older content is a necessity. But the tools used to do that, content and SEO audits, generally get a bad rep. And with good reason: most audits are long, bloated documents crammed full of context-less keywords and statistics. Here at Animalz, we’ve been on a mission to reinvent the content audit, and create a new process that’s fundamentally more useful. In true Animalz fashion, we wanted to experiment with our new audits on... ourselves. So we did! Our head of R&D, Andrew, audited the entire Animalz blog, and surfaced a few familiar problems. And as Animalz Director of Marketing... well, it’s up to me to solve them. --- | |||
| 10 Sep 2019 | 2019 Content Marketing Trends | 00:49:59 | |
It turns out that most B2B SaaS companies have more or less the same problems. Execs do need to better understand their teams’ day-to-day issues, but content creators also need to appreciate the bigger picture. After 168 sales calls over 18 months, Jimmy shares his take on what's burning hot in content marketing right now. | |||
| 23 Nov 2020 | Content Marketing Benchmark Report 2020 | 00:53:13 | |
In this webinar recorded for Superpath, Ryan and Andrew talk Jimmy Daly through Animalz's first annual Content Marketing Benchmark Report. They explore six key findings from the data; cover the methodology and process behind the report; and share stories and experience from working with the 70+ SaaS companies analyzed in their research. --- | |||
| 03 Sep 2019 | How To Position Your Brand So It Better Connects & Converts | 00:52:13 | |
As content marketers, we’re laser-focused on, well, content and the strategy we create around it. But even the best writing will fall flat if you’re working with the wrong value proposition or worse: none at all. Today, we’re joined by brand strategist Doug Fox, who shares his advice on finding a unique message that connects with their audience and drives new business. | |||