The Affiliate Marketing Podcast (Lee-Ann Johnstone - Founder of Affiverse)
Explorez tous les épisodes de The Affiliate Marketing Podcast
| Date | Titre | Durée | |
|---|---|---|---|
| 03 Feb 2022 | Amplify Summit Highlights Part 1 | 00:33:27 | |
Welcome back to the Affiliate Marketing Podcast. This week, your host, Lee-Ann Johnstone gifts you with the first of a 3-part series giving you the highlights of our Amplify Summit which happened just a few short weeks ago. The event was jam-packed full of content, case studies, webinars, masterclasses and 8 hours of panel discussions all about what the future of affiliate marketing looks like, along with some amazing insights from experts around the globe. If you missed it - don’t worry, because over the course of the next few weeks we will be dropping the key points we gathered across this jam packed 2 Day Summit to bring you the highlights, nuggets and key trending discussion points we got covered and how they are going to apply to your marketing strategies this year. Listen to find out more about:
[04:00] - Key points for affiliate managers to focus on for growth opportunities in the year ahead [10:00] - Find out more about understanding your buyer behaviour more deeply [18:00] - The panel share how their own businesses invest in continued staff and skills development [24:00] - Hear more about using data and technology to amplify your affiliate programs
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| 10 Feb 2022 | Amplify Summit Highlights Part 2 | 00:31:21 | |
Back again to listen to another episode of the affiliate marketing podcast? This week Lee-Ann Johnstone, continues with her four-part series, where she retraces all of the best bits from AffiliateINSIDER’s AMPLIFY summit. And in case you missed it or are wondering what the heck the AffiliateAMPLIFY summit was all about - in short - our summits are an opportunity to kickstart the year with industry experts highlighting where and how to focus your strategy to gain momentum! Our next event ELEVATE is coming up soon on the 14-15 June so make sure you register so that you don’t miss out on our next insightful conference, a chance to network with industry leaders and the opportunity to meet new partners, demo new tech and basically ELEVATE your performance as we see this year to an end. This episode was brought to you by Partnerize.
[06:40] - Hear how content partners became a crucial asset in any affiliate program [13:00] - Listen to our expert panel as they discuss how to build scale in your strategy [19:30] - Industry leading experts give their opinion on the future trends of affiliate marketing [25:00] - Hear how the future of affiliate marketing jobs will evolve
“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 5 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!
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| 17 Feb 2022 | Amplify Summit Highlights Part 3 | 00:32:57 | |
Part three of our four-part series is LIVE now. The affiliate marketing podcast seems to be getting better and better every week, who agrees? This series was about dissecting crucial key points that came out of our affiliate AMPLIFY summit. This week we will be sharing some of the pertinent points that were shared across our SEO panel which showcased Judith Lewis, Rishi Lakhani and Martin Calvert 3 very well-known SEO’s in the British Community. Together they shared some interesting thoughts about how SEO trends and practicalities need to be addressed when working in affiliate marketing. If you’re short on time and or missed nabbing your seat to AMPLIFY before the doors were closed early at this inaugural event, head on over to our website: www.affiliateinsider.com - and go register yourself to attend our ELEVATE Summit in June - NOW.
[06:00] - Listen to how important link building is in SEO [13:00] - Listen to why you should utilise your affiliate for your program [18:00] - Hear how crucial brand protection is for your program [25:00] - Micro optimisation: A key asset to improving your SEO program
“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 5 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! | |||
| 24 Feb 2022 | Amplify Summit Highlights Part 4 | 00:34:23 | |
Part four has landed!! Who’s been with us all the way then? The affiliate marketing podcast is at the end of the four-part series where we dissected crucial points from our AMPLIFY summit. In this week’s episode we’ll be exploring some of the most interesting topics that commonly get asked at affiliate events: Attribution Modeling and Partner Value in the Ecommerce industry. If you’re not sure what attribution is or what it does or how to use it in your affiliate program, stay put because in this episode we’re diving deep into understanding where and how to get better value from your ecommerce partners. If you haven’t heard about ELEVATE yet - get on over to our site and register your interest to what is shaping up to be one of the hottest virtual learning events we’ll be hosting this year!
Listen to find out more about:
[05:00] - Listen to hear how cashback has evolved throughout the years [09:30] - Discussions begin on employee benefits and why they must be integrated into any business [17:00] - Hear what brands must be focusing on to help increase their own visibility and how they use cashback. [27:00] - The panel give their expert advice on what you can do to make your attribution model a success.
“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 5 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! | |||
| 03 Mar 2022 | iGaming Debate Everyone Is Talking About - Future Trends & Top Affiliate Tips | 00:50:31 | |
Welcome back everyone! We hope you enjoyed our mini-series of best bits from our #AMPLIFY summit. Don’t be upset that it’s over though as we have many fantastic episodes ahead of us to keep you entertained and educated! In this episode we share some of the best ideas, comments and pieces of advice that Lee-Ann has heard from a plethora of industry experts with years of experience in digital and affiliate marketing and who took the time to share their experiences with delegates that attended this event. If you work in the iGaming sector then this episode is really for you! Before we get started sharing all of this - I’d like to say a special thank you to the team over at Partners.io. - who sponsored this episode and the Amplify Summit panels discussions these thoughts are being delivered from. Listen to hear more about:
[05:00] - Grant Johnson from Esports Entertainment Group discusses how he started in the industry back in the 90's and how it has evolved since [09:00] - Listen to hear how to get the most out of your operative systems and use data intelligently to partner with your affiliates and drive incremental Growth [17:00] - Hear how E-sports has taken over a large segment of the market and how sportsbetting customer segmentation is key for conversion [33:00] - Listen to how we can amplify marketing and promotions in the new world of crypto and the metaverse Rate, Review & Subscribe on Apple Podcasts “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 6 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! | |||
| 10 Mar 2022 | This Gamification Will Surprise You with Melinda Jacobs | 00:31:47 | |
Welcome back to the affiliate marketing podcast! As we near the end of this season we knew we had to bring you some of the best special guests. We have not failed in our goals as we introduce Melinda Jacobs. Melinda brings a vast wealth of knowledge to the podcast about a very niche market. Melinda is a gamification expert, tech entrepreneur and N7 paragon. As the founder of the digital experience agency Subatomic, she’s helped companies and organizations develop interactive experiences that change behaviour through play, games, and gamification for more than 10 years. Her current role is as a founder and Co-CEO of Perkio where she's on a mission to change the way organizations support their team's wellbeing. Listen to hear more about
[03:00] - Listen to hear what Gamification is [07:00] - Melinda gives an indication on the tactics that are used within Gamification [13:00] - Hear what goals should be set out during this particular program [21:00] - Is gamification a costly strategy? Listen here. Rate, Review & Subscribe on Apple Podcasts “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 5 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! Subscribe to our podcast HERE! | |||
| 17 Mar 2022 | How To Amplify Your Partner Discovery | 00:20:02 | |
Welcome back to Episode 10 of Season 6 of the AffiliateINSIDER’s Affiliate Marketing Podcast with Lee-Ann Johnstone… if you’re new to the podcast welcome! If you’ve been here before and tune in regularly - thanks for listening, we appreciate you. If you haven’t met Lee-Ann yet, you can link in with her on LinkedIN and find out more about her, the history and experience in affiliate marketing and if you feel brave and don’t just want to lurk - reach out and DM her there too. It’s been a busy 3 or so years as we re-launched and navigated AffiliateINSIDER forward through a winding road of changes from lockdowns to full time remote working and all that comes with it, and We started the year with a bang and helped more than 1,500 people AMPLIFY their affiliate performance and GROW their programs since January. Wow - can you believe we’ve already reached nearly the end of our first podcast season of 2022! This week’s episode is filled with some crucial value bombs, so make sure that you are listening! We here at affiliateINSIDER, wish to do everything to help our clients. We know that finding new sources of traffic can be tough and time consuming, so let us help you by signing up today https://pages.services/news.affiliateinsider.com/social-selling-blue-print/ and https://pages.services/news.affiliateinsider.com/email-outreach-file-swipe/ Listen to find out more about
[04:00] - Listen to hear how fierce the affiliate market is [06:30] - Lee-Ann discusses Affiliate models that you should be following [11:00] - Lee-Ann discusses how crucial swipe files are to build your understanding (attached above) [15:00] - Hear how you should interact with your partners in order to amplify your growth together Rate, Review & Subscribe on Apple Podcasts “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 5 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! Subscribe to our podcast HERE! | |||
| 24 Mar 2022 | Looking Back At What Shocked Everyone In Season 6 & Looking Forward to The Future | 00:03:42 | |
That’s a wrap... Can you believe that we are already at the end of season 6 of the affiliate marketing podcast? The first podcast season of 2022 could not have gone any better in our eyes! From the amazing quests to the recap of our fantastic AMPLIFY summit. We can’t thank you enough for your continuous support and it has been our pleasure to share all of the insider knowledge on affiliate marketing and hopefully it has given you the valuable information that you need in order to start your affiliate program. Make sure that you stay tuned as season 7 will be out very soon and we bring you ‘affiliate marketing in the trenches’ Rate, Review & Subscribe on Apple Podcasts “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 7 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! | |||
| 31 Mar 2022 | What Is The Future of Affiliate Marketing? with Helen Southgate | 00:34:36 | |
Season 7 has arrived!! Your favourite podcast – The Affiliate Marketing Podcast is back once again to delight all of you wonderful listeners. Last season was amazing and we would like to thank you for your continued loyalty, you really are the reason we do this! This season is all about Affiliate marketing from the trenches. We start off the season with a fabulous guest, Chief Global Officer at Acceleration Partners, Helen Southgate. Helen has close to two decades in the industry and shares a vast wealth of knowledge on the show today! Acceleration Partners (AP) is the premier global partner marketing agency. AP prides itself in having a more transparent, efficient and effective way where brands get the programme management and support, they need to realise the performance they want. The company help industry-leading brands efficiently grow and refine their marketing partnerships. Listen to here:
[2:30] - Listen to hear how Helen got into the world of affiliate marketing [08:00] - Helen discusses how affiliate marketing has evolved through the years [12:00] - Learn what brands are doing wrong when it comes to affiliate marketing [22:00] - Hear how to keep up with industry changes
“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 7 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! Subscribe to our podcast HERE! | |||
| 07 Apr 2022 | Why Publishers Should Look At Performance Models with Michelle Hurney, Jessica Wong & Sophie Halley | 00:26:13 | |
Welcome back to episode 2 of season 7 of the affiliate marketing podcast! This week we are joined by 3 amazing guests to discuss why publishers should look at Performance models. Let me introduce our star-studded guests: Firstly, we have Michelle Hurney, CRM & Acquisition Manager at BrandAlley. Her most recent achievements include planning, leading & executing a large scale and high-volume email marketing strategy, managing and developing a SEO roadmap and corresponding content strategy as well as supporting top-of-funnel and inbound acquisition strategy through various paid channels. Then we have Jessica Wong, UK Publisher Director of CJ. Her success has been based on a strong sales process, establishing a winning culture and inspiring team members to discover their potential. Last but certainly not least we have Sophie Halley, Senior Account Director at Global Savings Group. Sophie has a number of years of experience across several affiliate programs throughout the years. Who better to tell us about the importance of performance models? Listen to find out more about:
[05:00] - Listen to hear what Global savings group are doing to ensure they are hosting the best possible program. [08:00] - Jessica discusses what trends her and her company have noticed in the performance industry [13:00] - Listen to hear why hybrid deals may sometimes be the best outcome [20:00] - All of our wonderful guests give their tips and tricks to performance marketing Rate, Review & Subscribe on Apple Podcasts “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 7 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! | |||
| 14 Apr 2022 | Paid Media Then & Now - Growth Marketing with Yoann Pavy | 00:31:49 | |
This week we are joined by another fabulous guest for the affiliate marketing podcast. On our show is Yoann Pavy, CMO at Nude, a fintech start up helping people save for their mortgage Yoann is a growth marketing leader passionate about disruptive businesses, network effects and culture. He loves growth marketing, getting the right audience to pay attention and building communities. His experience has led him to directly manage +£50m media budget in the last 6 years. In 2021, he also launched a Podcast called Digital Marketing Finesse as well as growing a community of +300 marketers/creators in just 4 weeks. Yoann also works as an Advisor for start-ups and a mentor for a few up young marketing professionals. Who better to discuss growth marketing with us?
[04:00] - Listen to hear how Lee-Ann and Yoann connected [10:00] - What goals you should set for your program [13:00] - Why working with an agency can be a huge success [27:00] - Yoann describes his favourite marketing tool to use
“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 7 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! | |||
| 21 Apr 2022 | Affiliate Marketing in the Mobile App Marketplace with Jason Kilby | 00:36:58 | |
Our episodes just keep getting better and better during the affiliate marketing podcast! This week we delve into the world of mobile affiliates. On the episode this week we have an amazing guest and long-time friend of Lee-Ann, Jason Kilby. Jason is the Co-founder and Managing Director of performance agency, upyield. He has over 20 years of experience in performance and digital marketing, running account management and sales teams. Upyield are a global online marketing agency that offer exclusive services such as marketing strategy, Delivery and Partnership & Growth. They will deliver across both performance driven traffic and specific media buys to fulfil your plan. Driven by their own in-house ad tech platform and against key performance indicators. They build long-term partnerships to produce the growth they crave. They advise, mentor, and learn. Who better to have on the show to discuss affiliate marketing in the mobile app marketplace? Join us for AffiliateINSIDER ELEVATE Summit (14-15 June) and get your front row seat to the insider scoop on how to ELEVATE and GROW your Affiliate Program and business in the year ahead. BOOK YOUR EARLY BIRD TICKET HERE https://reattendance.com/public/5883
[06:30] - Why do industries not look at the mobile app marketplace? [13:00] - Jason discusses the difference of opinions between desktops and mobile devices [24:00] - Listen to find out what kind of budgets you should consider for a project like this [30:00] - Jason gives his insights on the future of affiliates in the mobile app marketplace Rate, Review & Subscribe on Apple Podcasts “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 7 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! Subscribe to our podcast HERE! | |||
| 28 Apr 2022 | Vouchers & Codes - Why FMTC Exists | 00:30:37 | |
The affiliate marketing podcast is back to give you another amazing episode! This week we are joined by an amazing guest in Brook Schaaf, CEO of FMTC, Brook has been involved in the affiliate marketing channel since 2000. He is co-founder of two companies, the agency Schaaf-PartnerCentric (sold 2017) and FMTC, which he runs today. He is an active member of Entrepreneurs' Organization. Brook lives in the Texas Hill Country outside of Austin. Join us for AffiliateINSIDER ELEVATE Summit (14-15 June) and get your front row seat to the insider scoop on how to ELEVATE and GROW your Affiliate Program and business in the year ahead.
Listen to hear more about:
[05:00] - Why did coupons and vouchers have a bad reputation in the affiliate industry? Listen to find out [13:00] - Listen to hear about first party data and the importance of this in recent terms [17:00] - Brook discusses the potential of couponing to benefit businesses [24:00] - Lee-Ann asks Brook what trend he wished he hopped on back when he first started his career
“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 7 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! | |||
| 05 May 2022 | From The Trenches: Mythbusting The Hype & Keeping It Real in Affiliate Marketing | 00:38:43 | |
The show must go on... and we certainly are! Season 7 continues as we have another amazing guest on the show in Dustin Howes. Dustin is an affiliate management consultant, helping brands launch and run their affiliate program. Through group coaching and private consulting, Dustin teaches program managers how to recruit the right affiliates, optimize working hours, and how to take the growth of the program to the next level. Learn more affiliate marketing tips at dustinhowes.com. Who else better to discuss the big world of affiliate marketing and what this means for the industry. Lee-Ann and Dustin have an amazing discussion about the ever-changing world of affiliates and even propose a challenge to all of you affiliate managers:
Check out some of the amazing insight that Dustin has to offer: Best tools for affiliate managers: https://dustinhowes.com/affiliate-management-software/ Checklist for creating a program: https://dustinhowes.com/checklist My training course: https://dustinhowes.com/affiliate-manager-training-course/ Listen to find out more about:
[04:00] - Listen to find out what kind of discussions you should be having with your affiliates before your program [11:00] - Dustin discusses the first steps of any affiliate marketing program [16:00] - Dustin distinguishes the differences between Ecommerce programs and B2B programs [33:00] - What are the next steps in the affiliate marketing industry? Listen to find out.
“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 7 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! Subscribe to our podcast HERE! | |||
| 12 May 2022 | ELEVATE Masterclasses You Don’t Want to Miss | 00:15:52 | |
Join Lee-Ann on this week's episode of the affiliate marketing podcast as she sits down with Paddy McGill, Head of Ecosystem at eWebinar, and Susan Kabani. Founder of Ugenie.io. Both of these amazing guests are attending the famous ELEVATE summit, and they give is a taster on what to expect from their masterclasses. The ELEVATE Summit is a virtual learning and networking event that explores where and how digital and affiliate marketers can ELEVATE their performance to grow. Make sure you grab tickets for this star-studded event via eventbrite on our website. Listen to hear more about
[02:00] - Listen to find out about the first meeting between Paddy and Lee-Ann [04:00] - Susan discusses her unique insight into B2B models [08:00] - Ever wondered why webinars are so successful? Paddy discusses [10:00] - Both Lee-Ann and Paddy discuss ELEVATE Rate, Review & Subscribe on Apple Podcasts “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 7 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! Subscribe to our podcast HERE! | |||
| 19 May 2022 | Moonpull: Tracking & Affiliate Data - Are You Being Exposed? | 00:36:07 | |
It’s Thursday and you know what that means... The affiliate marketing podcast is dropping another amazing episode for all you wonderful listeners. This week we have Chief Executive at Moonpull, Steven Brown. Steve Brown founded and runs Moonpull, the affiliate sector specialist that is tracking affiliate tracking for networks, publishers, OPMs and advertisers to keep affiliate marketing working. Steven has been an affiliate industry leader since 2000 when he led the team that founded buy.at - the technically innovative network - that introduced many concepts to affiliate marketing that are now taken for granted. He has worked with a number of leading publishers in the UK, with his contribution to UK affiliate marketing being recognised with the presentation of the 'Industry Ambassador' award at the 'Performance Marketing Awards' in 2016. Listen to find out more about:
[01:00] - Steven discusses his long-standing experience within the affiliate industry [07:00] - What does MoonPull actually do? Listen here to find out [14:30] - Lee-Ann discusses the importance of understanding your conversion rate [28:00] - Listen to hear Steven’s perspective on what he would have liked to have seen progress more in the affiliate industry
“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 7 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! Subscribe to our podcast HERE! | |||
| 26 May 2022 | The Crypto Affiliate One With Tim Heath | 00:42:45 | |
Welcome back to all of you wonderful listeners. This week on the affiliate marketing podcast we are joined by another amazing guest, none other than founder of Yolo Group, Tim Heath. Tim draws upon two decades of experience within the igaming and emerging technologies sectors as GP of Yolo Investments. An early adopter of Bitcoin in 2013, he was founder and CEO of the Yolo Group until 2020. The Group operates leading crypto gaming brands Bitcasino and Sportsbet.io, with the latter securing high-profile sponsorships with Premier League clubs Arsenal and Southampton. Tim specialises in transforming ideas into successful business. Since founding Yolo Investments, the venture capital firm has rapidly grown. It now holds assets in more than 70 businesses, with an AUM in excess of €550 million. A strong believer in the power of crypto to improve the lives of people around the world, he is now increasingly focused on the fintech and blockchain spaces, and where emerging technology can disrupt the traditional banking industry. Make sure you listen to the podcast as Tim gives his amazing insight into the affiliate industry as it stands. Listen to find out more about:
[09:40] - Listen to hear about the potential growth within the affiliate channel [18:00] - Tim discusses the affiliate managers role and how crucial they are to a program [34:00] - Hear what criteria companies should be investing in Rate, Review & Subscribe on Apple Podcasts “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. | |||
| 02 Jun 2022 | The Trenches (Getting an Insider Look-in!) | 00:34:08 | |
As season 7 of the affiliate marketing podcast starts to finish up, we thought it would be nice to have our Head of Agency Services, Leanna Klyne, on the show to discuss some of the big questions we get thrown at us in program pitches and also cover some of the topics you’ve asked us about on emails, LinkedIn messages and what’s app or telegram groups. Prior to joining the AffiliateINSIDER in April 2019, Leanna had spent over 10 years at Paysafe Group. During her time there, she held various positions – most notably as B2C Partnership Marketing Manager. Her expertise lies in building strong relationships, creating digital strategies and driving revenue. Leanna also has a longstanding relationship with AI CEO Lee-Ann Johnstone having worked with her for eight years at Paysafe.
[03:00] - If you’re wondering how many affiliates you will have when you first launch your project then listen here [07:00] - Lee-Ann discusses how to budget for your program [17:00] - How do you find the right affiliate partners? [26:00] - Leanna discusses partner relationships and why they have benefitted from these relationships throughout the years.
“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 7 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! | |||
| 09 Jun 2022 | We Interrupt This Broadcast – ELEVATE & What’s Ahead | 00:05:19 | |
And just like that, it’s less than a week until one of the most anticipated events in the affiliate industry! The ELEVATE summit kicks off on Tuesday 14th June and we’re interrupting our usual podcast structure to give you a heads up on what to expect from the event and why you definitely need to purchase your ticket. Designed with you in mind, ELEVATE Summit – The Affiliate Marketing event of 2022 – is jam-packed with a stunning mix of international speakers, expert panel discussions, master classes and networking, that you will not find at any other event in our industry. Virtual or otherwise. To get your hands on some of the hottest tickets around - CLICK HERE Listen to find out more about:
“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 7 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! | |||
| 16 Jun 2022 | Looking Forward to Season 8 - What To Expect | 00:05:25 | |
Well Well well… What a week this has been! We just finished our epic ELEVATE Summit live stream which consisted of about 18 hours of live content, panels, masterclasses, webinars and videos from experts across the affiliate marketing industry offering over 100+ years of expertise - helping affiliate managers grow and scale their affiliate programs! If you missed it - you MISSED OUT! But don’t worry because the replay is going to be available to purchase on demand in jsut a few days time. If you’re keen on getting access to all this content drop our sales team a quick email on sales@affiliateinsider.com and ask for the ELEVATE purchase link. NOW… on to business and Welcome to this week’s podcast where i’m sharing just a brief introduction to what we’ve got lined up in Season 8 of the Affiliate Marketing Podcast. One of the highlights of running an award winning podcast about affiliate marketing is that I get to meet so many interesting people who have insights into all areas of the Affiliate Industry and who I get the privilege to spend time with picking their brands about what’s working and what’s not right now. The benefit of you being a subscriber in our community and indeed this podcast is that you get to hear these sessions first as a definitive advantage in helping you launch scale and grow your affiliate program. Kinda neat being on the INSIDER track isn’t it? If you’re new here, you’re in for a treat! If you’re a loyal listener, you won’t be disappointed. This season we’re digging deeper into effective program management and tactics that will help you amplify your performance and elevate your growth! You wouldn’t expect anything different right? Over the course of the next 10 weeks as the new season launches we’ll be talking about hot topical items such as:
I’ve literally scoured the internet and gone out to find people with purpose, expertise and insights into what’s really shifting and changing in our global economy and how this is impacting the strategy and thoughts behind how innovative affiliates programs are being effectively managed to grow in the year ahead! I’m on a mission to help you do better with affiliate marketing and discover where and how you can level up your playing field using tactics big networks, agencies and organizations are implementing right now. You don’t want to miss this. So stay tuned, hit Subscribe and do take a moment to give us a 5 star rating if you like what we’re putting down and want to learn more about affiliate marketing. We would love you to join in on our journey of discovery as we gather intelligence, stories, and history in the making and deliver it directly to your ears! If you have a HOT topic you’d like me to explore - drop me a line on lj@affiliateinsider.com and I’ll do my best to help you find the answers you need to improve performance and gain news skills. | |||
| 24 Jun 2022 | The Great Resignation – Retaining Affiliate Management Talent | 00:28:14 | |
Season 8 of the affiliate marketing podcast has finally landed and we are kicking off the season with an amazing, yet controversial topic. The great resignation is truly upon us and for employers, it is causing a bit of a stir. On the show this week we have Susannah Rayburn, General Manager of Affiliate Network at Diablo Media. Since 2013, Susannah has been working behind the scenes helping to make Diablo Media one of the top Performance Marketing companies in the US. With a passion to help others succeed, she thrives on providing leadership, support, and education to all members of the team. Who else better to discuss the effects of the great resignation? Diablo Media pride itself on being able to run effective performance marketing campaigns that you need to deliver the right message across the right channels. Whether you need to acquire new customers, generate leads, or drive other customer actions—They have the tools, the people, and the expertise to get the job done. If you'd like to learn more about Diablo Media's services or are interested in becoming an Advertiser or Publisher with Diablo, please visit their website at https://diablomedia.com/ Listen to hear more about:
[01:00] - Susannah takes us through her career and how she got to where she’s at now [05:30] - Lee-Ann discusses how difficult it is to already retain talent in this industry [09:30] - Listen to hear about Monday.com and how crucial it has been for Diablo Media [22:00] - Lee-Ann discusses incentives that the affiliate industry should be looking to implement “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 8 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! Subscribe to our podcast HERE! | |||
| 30 Jun 2022 | Managing Talent in a Growing Industry | 00:32:44 | |
After kicking off season 8 with a bang last week, we knew we had to keep up the standards. On this week’s episode of the affiliate marketing podcast, we have another amazing guest in Nic Yates, Head of Global Affiliate Partnerships, Silverbean. Nic has been in the affiliate and partnership marketing space since 2013. His role as head of global affiliate partnerships positions him as an ally to today’s extremely busy and ROI-targeted multi-channel marketing manager by raising awareness of affiliate marketing as an untapped growth opportunity for ecommerce brands across the partnership economy. Who better to discuss managing talent in a growing industry? As well as being a well-rounded digital marketing strategist, Nic always has one eye on the future of the channel supporting clients and Silverbean to grow within the partnership ecosystem. He launched and manages the Silverbean Open Brand to Brand Network, which has facilitated over 300 introductions between brands looking to partner with like-minded businesses. Nic also launched the Global Affiliate and Partner Marketing Mentor programme across EMEA, APAC and North America. His strategic view has supported Silverbean to expand globally, supporting the likes of Ralph Lauren, Virgin Australia, Revolut, John Lewis & Partners and many more. Listen to hear more about:
[02:10] - Nic discusses his successful mentoring programming [06:00] - Listen to hear why it is crucial to retain successful employees [18:00] - listen to find out about brand 2 brand partnerships [27:00] - Lee-Ann discusses what you should do to manage talent in a growing “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 8 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! Subscribe to our podcast HERE! | |||
| 07 Jul 2022 | How To Adapt Your Purpose For More Affiliate Program Growth | 00:28:47 | |
The affiliate marketing podcast is back again with another star-studded episode. This week we are focusing heavily on adapting your purpose for your affiliate program, and who else better to discuss this than Purpose Brand Agency, CEO, Diane Primo. She is the only African-American female CEO of a purpose-driven communications agency. Diane’s focus on impact marketing stems from the belief that brands must be relevant, purpose-driven and committed to consumers to be successful today. Consumers’ demand for meaning, transparency and authenticity has changed the nature of and raised the stakes in all communications. As founder of Purpose Brand, Diane builds on a 30-year career leading some of the top marketing organizations in the country. She served as General Manager at Quaker Oats, President of Product Management at Ameritech and SBC (currently AT&T), Chief Marketing Officer of CDW and CEO of a Kleiner Perkins-backed e-commerce startup in the home services sector. She holds an MBA from Harvard Business School and a BA from Smith College.
[01:40] - Diane discusses her background [07:30] - Listen as Diane discusses her inspiration for writing the book [13:00] - Hear why trust is crucial for any affiliate marketing method [22:00] - How to deal with the changes of digital
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| 14 Jul 2022 | Increasing E-commerce Sales + The Future of Audience Engagement | 00:31:10 | |
The affiliate marketing podcast is back again with another star-studded episode. This week we are discussing affiliate marketing technology, the type that helps to engage audiences and helps affiliates to make more sales. In 2017, Simon Bird co-founded RevLifter to leverage proprietary shopper data and AI to deliver hyper-personalised offers that deliver significantly higher ROI than one-size-fits-all promotions. In 2020, RevLifter grew revenues by +300%, launched in several international markets, landed a number of global brands, and claimed several eCommerce awards following an explosion in demand for tailored, 1-2-1 promotions. Listen to find out more about:
[01:04] – Simon explains how he first got into the affiliate marketing industry [10.00] - Listen as Simon explains why affiliate managers are important for organisations on a wider level [16:21] - Hear how influencers and ‘true’ content sites will have to adapt their approach in line with the economic crisis [22:22] – Listen as Simon debunks some common myths surrounding affiliate marketing
“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 8 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! Subscribe to our podcast HERE! | |||
| 21 Jul 2022 | The Story of Ufurnish.com | 00:34:18 | |
Welcome back to all of you lovely listeners! This week has been a scorcher in the UK and it’s only going to get hotter with our latest episode of the affiliate marketing podcast dropping. In this week’s episode, we have Ray Wright, Co-Founder and Chief Revenue & Operating Officer of ufurnish.com. ufurnish.com is a search and discovery website for home furniture and furnishings (think Rightmove but for furniture). Ray has over 20 years of experience in sales, operations and marketing within the technology sector globally. He's successfully been part of multiple start-up companies and launched ufurnish.com with his wife and business partner in July 2020. Listen to find out more about:
[01:30] - Ray discusses how he first discovered the affiliate world [05:30] - Listen here as Ray tells us how he began his journey [16:00] - Hear what Ray believes needs to improve within the affiliate industry [27:00] - Ray gives his take on what he believes the future of the affiliate industry will look like “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 8 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! Subscribe to our podcast HERE! | |||
| 28 Jul 2022 | Affiliate Compliance and All Things Regulation | 00:42:55 | |
The affiliate marketing podcast is continuing the 8th season with once again, another amazing guest on the show! On this week’s episode we have founder of Rightlander, Ian Sims. Ian is a web developer with a background in financial services. In 2004, he started to create a network of affiliate websites which he subsequently sold in 2016. Following this exit, he started to develop Rightlander, initially as a tool to monitor the relevance of a customer journey but soon to develop a focus on compliant content as online marketing regulations became stricter. Rightlander launched in 2018, now has 18 staff and monitors publisher, affiliate and influencer content across multiple channels for over 300 global brands. Rightlander analyses millions of web pages, posts, ads and videos every month from different countries to identify affiliate marketing that does not comply with industry, partnership or product guidelines. Clients then review and remediate prioritised results via Rightlander's online portal, or via API integration, to reduce business risk, save time and develop their partnerships with confidence. Who else is better to discuss affiliate compliance and all things regulation? Listen to find out more about:
[04:00] - Listen to hear what the main areas of compliance are [08:00] - Ian discusses different challenges that Rightlander can help overcome [18:00] - Hear why Rightlander is one of the most used compliance sites [33:00] - Ian discusses what he would like to see in the industry “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 8 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! Subscribe to our podcast HERE! | |||
| 04 Aug 2022 | Affiliate Pulse on Africa | 00:23:02 | |
If you’ve been following us along this crazy journey, then you’ll know that Thursdays mean one thing... a brand-new episode of the affiliate marketing podcast! On this week’s episode we have our brand-new affiliate marketing manager, Lara Bower. Lara has been in the affiliate space since starting her career in 2016, She has a passion for affiliate marketing and hopes to make an impact in the African market as a whole. She believes that through education we can provide brands with endless opportunities to grow and succeed. Lara got her first start in e-commerce and has a great deal of knowledge in the lottery and iGaming space. She hopes to continue her growth across various industries, adding to their brands and leading successful campaigns. Listen to find out more about:
[02:00] - Lara discusses her first role within the affiliate world [06:00] - Lee-Ann tells us why the affiliate world hasn’t fully developed yet in Africa [14:00] - Are brands missing out on something in this market? Listen to find out [19:00] - Lara tells you what she is most excited about learning in the business “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 8 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! Subscribe to our podcast HERE! | |||
| 11 Aug 2022 | An Insider Scoop into Influencer Marketing | 00:36:52 | |
The affiliate marketing podcast is back with another episode that will blow you all away! On this week’s episode, we have the wonderful Ellie Hooper, account director at The Goat Agency. Ellie has over six years' experience working in digital media and advertising at a number of award-winning agencies, spanning a breadth of clients and industry verticals from sports to FMCG to tech. With an early career in SEO and paid media, Ellie entered the world of influencer marketing two years ago at The Goat Agency; a social media advertising agency that uses creators at the heart of everything they do. Ellie specialises in influencer media; integrating organic and paid channels to support data-led performance marketing, pushing peer-to-peer media as a long-term, sustainable and valuable marketing channel. There is truly no one better to have on the show that can tell us more about the world of influencer marketing Listen to find out more about:
[01:00] - Ellie discusses her career path and how she ended up in the influencer marketing world [05:00] - Listen to find out the connection between affiliates and influencers [11:00] - Ellie states what she thinks brands have to look at before hiring affiliates [17:00] - What sort of payment methods are accepted in influencer marketing “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 8 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! Subscribe to our podcast HERE! | |||
| 18 Aug 2022 | OnFolio: The Journey from Affiliate to Investor | 00:30:18 | |
The affiliate marketing podcast is back with another episode and this one is a little different to normal! On this week’s episode, we are joined by Dominic Wells, the CEO and founder of Onfolio. Dom is responsible for developing and implementing Onfolio’s long term business strategy. He is a serial entrepreneur with more than a decade of experience investing in and building digital businesses. For Onfolio’s investors, Dom has built a diverse and profitable portfolio of online businesses that deliver consistent returns. Dom is passionate about entrepreneurship and regularly speaks on digital business strategy, online business investment and profitable growth opportunities. For Dom, diversification and exceptional talent are the keys to sustainable growth.
[01:00] – Learn about Dom’s journey from teaching to becoming an entrepreneur and founder of Onfolio [05:50] – Find out what Dom wishes he had done differently at the start of his affiliate career [18:00] – What trends to look out for in the future of the affiliate space [17:00] – Dom’s advice for how to succeed in affiliate marketing given the changes to how people interact and engage online post pandemic “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 8 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! Subscribe to our podcast HERE! | |||
| 25 Aug 2022 | Affiliate Marketing for Small Businesses | 00:34:45 | |
The affiliate marketing podcast is back with another amazingly insightful episode! On this week’s episode, we are delighted to be joined by Niels de Groot, Head of Global Partnerships at Awin Access. Niels has more than 10 years of experience in the affiliate partner industry and has been at Awin for more than eight years in different capacities. Being passionate about SMEs, he joined the global Awin Access team to focus on creating partnerships and helping agencies, business organisations and ambassadors amongst others to be equally passionate about SMEs and how they can generate organic growth through affiliate partnerships.
[00:40] - Niels discusses his background in affiliate marketing and what led him to his current role [05:55] – Learn about the tools Awin Access has available to brands to help with referrals and sales [16:35] – Niels advises small businesses of the initial costs of setting up an affiliate programme and how to make the set up easier [23:43] – Niels shares some recent success stories from his company and what other businesses can learn from them “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 8 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! Subscribe to our podcast HERE! | |||
| 01 Sep 2022 | What It Takes To Build A Successful Business | 00:29:50 | |
Hello to all of you amazing listeners! We’re back with another amazing episode of the affiliate marketing podcast. On this week’s episode, we have a guest that has a wealth of knowledge and is someone that you should really listen to if you plan on starting your own business. Say hi to Thomas Vosper: Thomas is the co-founder and CEO of aisle 3. With 15+ years in eCommerce, including early Amazon UK and Tesco, Thomas has detailed insight on strategy, marketing and operations across thousands of eCommerce sites, high street stores, and digital marketing agencies. He is an international awards judge and a TEDx speaker about the challenge of building a start-up as a first-time founder. He has led three successful funding rounds in the past 18 months and built an international team, as aisle 3 looks to remove the need to open another tab or app to shop. Who else better to discuss what it takes to build a successful business? Check out Aisle 3 today and get £10 off with our special discount when you sign up.
[01:00] - Thomas discusses how he started out in his career [08:00] - Listen to find out about the difficulties in the eCommerce space [17:00] - Thomas discusses why his company can make a retailer's life easier [23:00] - Thomas gives his advice on how to build a successful business
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 8 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! | |||
| 08 Sep 2022 | All About AMPP | 00:13:11 | |
The second to last episode, of season 8, of the affiliate marketing podcast is here. On this week's episode, we thought we would share with you some of the exciting things that are happening in our business at the moment. Firstly, we would like to thank all of you amazing listeners, this show wouldn’t be where it is currently at without the help of all of you. We do this podcast to help the affiliate industry learn and grow as a community and we are certainly seeing some positive results along the way. One thing that we would really like to discuss is AMPP. AMPP is a unique live training and mentoring program that is suitable for all digital and affiliate marketing professionals who want to launch, scale or grow a successful affiliate program in any industry. No matter what stage your understanding of affiliate marketing is, from beginner to advanced, the training is built around your needs. Book now to save yourself from disappointment. Listen to find out more about:
“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 8 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! Subscribe to our podcast HERE! | |||
| 15 Sep 2022 | Highlights and What’s to Come in Season 9 | 00:32:26 | |
And just like that, season 8 of The Affiliate Marketing Podcast is over. What a season it has been as we have focussed on tactical insights to affiliate program management. We can’t thank you all enough for making this series so special, and we hope you enjoyed listening to the podcast as much as we enjoyed creating them. After reviewing each episode, we have collated the highlights of the season for you to catch up on anything you may have missed. If you want to level up your affiliate performance and grow your affiliate program too, lean in closer and listen to the nuggets we’ve shared over the past 11 weeks as we draw this season of the affiliate marketing podcast and all the things we talked about, to a close. Listen to find out more about:
“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 8 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! | |||
| 28 Sep 2022 | The Low Down on Partner Ecosystems with Nikita Zhitkevich | 00:33:00 | |
Welcome back to the Affiliate Marketing Podcast! This week, your host Lee-Ann Johnstone will be delving into the world behind the partnership ecosystem. She is joined by Nikita Zhitkevich who is the Director of Channel Partnerships at Partner Stacks. They get down to the nitty gritty and discuss:
[05:00] - Definition of ecosystem and why business running partnership programs should look into this [11:00] - Find out more about they Salesforce app ecosystem platform [12:00] - Listen to key pieces of advice on building B2B partnerships and how to leverage your existing resources [22:00] - Hear more about how you can get your partnership ready for growth [25:00] - What we can expect from 2023 in terms of trends amidst the current challenges
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 8 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! | |||
| 06 Oct 2022 | A New Look at Modern SEO | 00:39:43 | |
As we kicked off season 9 of the Affiliate Marketing Podcast with an amazing guest, we knew we had to keep up the standards. This is why we have brought in Paul Kasamias, Managing Partner, Performics@Starcom. Paul has 18 years agency side experience of working within digital and performance marketing, including all direct-to-consumer channels across Paid Media and Performance Content. Paul leads a team of 200+ experts across a range of disciplines. Over the past 3 years the team have won 18 specialist awards including the prestigious Grand Prix at the Performance Marketing Awards for running world class channel activities as well as end to end, data driven marketing campaigns. Paul was recently voted in the top50 industry leaders via PerformanceIn and really enjoys participating in industry events such as judging industry awards. Who else better to discuss modern SEO? Performics are a world class performance and digital marketing agency that buys media, creates content and optimizes brand experiences to business outcomes, across the entire consumer decision journey through our proprietary approach of unlocking intent to deliver favourable outcomes. Listen to find out more about:
[02:30] - Learn about Paul’s background here [06:00] - Listen to find out about why AI has changed the marketing world [10:00] - What are the best modern SEO practices to ensure that you are giving your business the best chance [32:00] - Paul gives his best tips
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 9 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! Subscribe to our podcast HERE! | |||
| 13 Oct 2022 | Crushing The Event Space: Watch Out For Amplify | 00:31:18 | |
Welcome back to all of your wonderful listeners and on this week’s episode of the Affiliate Marketing Podcast we have, yet again, another amazing guest on the show. Say hi to Paddy Mcgill. Paddy is a SaaS Affiliate and Partnership marketing specialist with over a decade of experience. Paddy was responsible for growing Thinkific's Affiliate Program 11x and has consulted for 20 other brands in the content creation, live streaming, webinar and online course space. On top of that, Paddy is known for building high performing webinars, online summits and online courses This week’s episode is something a little bit different as Lee-Ann is going behind the mic as Paddy asks the hard questions and finds out about the upcoming AMPLIFY event. We’ll be discussing all things digital, partnership and affiliate marketing. After this event, you’ll leave with a clear understanding of the latest trends, where it’s all heading and how to keep ahead of the curve. Amplify Summit offers a multitude of sessions, so you choose what applies to you.
[03:00] - Lee-Ann discusses why she hosts these events [08:30] - Lee-Ann discusses why she has chosen a virtual event over a live event [15:00] - Hear what Lee-Ann thinks people can learn at this event [28:00] - Lee-Ann asks you, the listener, a question on what you want to learn at this event “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.
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| 20 Oct 2022 | ScoreCard Marketing in the Affiliate World | 00:33:35 | |
Thursdays mean one thing, a new episode of the affiliate marketing podcast! On this week’s episode we are discussing ScoreCard marketing in the affiliate world. Who better to discuss this than Daniel Priestley, Entrepreneur Of The Year ’22 and 4x Best Selling Author, is on a mission to develop entrepreneurs who stand out, scale-up and make a positive impact in the world. As a leading authority in scaling strategies, Daniel works with 500+ entrepreneurs each year to develop their businesses through accelerator programs as well as supporting thousands of brands to generate data rich leads each year through ScoreApp. A successful entrepreneur, international speaker and best-selling author, who appears regularly in the media, Daniel’s reputation and extensive experience has seen him advising for inc500 leaders and unicorn entrepreneurs with global HQ’s in Australia, UK, US/Canada and Singapore. Daniel explains in detail about ScoreCard marketing in his new book, purchase it here. Listen to find out more about:
[03:00] - Daniel discusses Score App and how it was born [07:40] - How is ScoreCard marketing involved in the affiliate world? [17:30] - How easy is ScoreCard to use? Listen here! [27:00] - Daniel gives his insights into what the future of this industry may hold
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 9 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! | |||
| 27 Oct 2022 | The Power of Authority Marketing | 00:37:23 | |
Welcome back to all of you amazing listeners. The affiliate marketing podcast is truly becoming bigger and better as each week passes. On the show this week we have Co-Founder of Authority Hacker, Mark Webster. Authority Hacker offers an insightful blog, a bi-weekly podcast of how to do better website marketing and offers in depth training courses on mastering SEO. Mark will be deep diving the affiliate side of program engagement and what affiliate managers can do to better support their content partnerships in authority marketing. Listen to hear more about:
[05:00] - Mark discusses what his business can teach you regarding authority marketing [16:00] - Hear what Mark believes makes a great affiliate manager [25:00] - What is the future of SEO? Listen here to find out [32:00] - Mark gives his tips and future insights “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Season 9 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! Subscribe to our podcast HERE! | |||
| 02 Nov 2022 | Transforming Your Affiliate Program To Scale & Get Better Results | 00:38:34 | |
Another week means another fantastic episode of the affiliate marketing podcast! This week Lee-Ann was ecstatic to be joined by Andrew Fiebert is the owner & CEO of Lasso. Andrew is the spearhead behind this affiliate marketing tool that can manage links, create product displays to boost your affiliate income. Andrew started out as a data engineer for investment banks in New York, and had such a keen interest in finance created a personal finance site. This site started to generate affiliate income - and as they say the rest is history. Listen to find out more about:
[07:00] - Andrew talks about how performance tools can help you monetise native content [12:00] - What affiliate managers can begin to do better [18:00] - The best sales pitch that an affiliate can create [26:00] - The biggest opportunities in the affiliate space [31:00] - How to improve on the activation process This podcast was brought to you by Nutriprofits NutriProfits is a global well established health and beauty program offering affiliates up to 40% commission, lifetime cookies and a wide range of premium quality products from various health related categories. PLUS they have a fantastic contest called “Promote and EARN” where you can win a total prize of 20 000 USD! Sign up as NutriProfits’ affiliate, and join in the “contest” tab. Promote their products and you can be a WINNER. But get in quick as the contest begins 21st November and lasts till the end of March 2023. Give yourself a chance to win! Go to www.nutriprofits.com/contest/AffiliateInsider and join! Rate, Review & Subscribe on Apple Podcasts “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. | |||
| 10 Nov 2022 | Get The Edge: Tracking Exposure & Performance on Affiliate Sites | 00:37:57 | |
Another week means another fantastic episode of the affiliate marketing podcast! This week Lee-Ann was ecstatic to be joined by Riaan de Jager who is the owner of Deep Competitive Intelligence (DEEP CI). Riaan is behind the tech that allows you to find the most valuable affiliate sites, and the top performing pages within those sites. As well as owning Deep Competitive Intelligence, Riaan is a successful affiliate himself with decades of experience in the affiliate space. Listen to find out more about:
[10:00] - Why the right tech is critical to success [13:00] - How to make an intelligent pitch as an affiliate [18:00] - The 3 key dimensions to consider when striking an affiliate deal [20:00] - How brands can get competitive in a competitive space [31:00] - How affiliate programs should change in the future Rate, Review & Subscribe on Apple Podcasts “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. | |||
| 17 Nov 2022 | Branding Changes Everything In Affiliate Marketing | 00:36:16 | |
This week’s podcast covers all things branding with the branding genius, Jason Byer. Jason is the marketing and partnerships manager for Crowdspring. Crowdspring handles all things branding, from logos and company names to website design and is the best place for businesses to make their mark.
[10:00] - Why a welcome email is important and what to put in it [13:00] - Should you go with a generic or custom logo? [18:00] - Crowdspring’s approach combining branding products and education [20:00] - The useful nature of Canva designs for SMBs [31:00] - The simplicity of effective branding Rate, Review & Subscribe on Apple Podcasts “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Subscribe to our podcast HERE! | |||
| 24 Nov 2022 | Innovative Solutions In The iGaming Market & Affiliate Marketing Industry | 00:39:01 | |
In another informative Affiliate Insider podcast, Lee-Ann is joined by Phil Pearson, Chief Operations Officer of the iGaming Group, who has a lot to say about the iGaming industry: his past, his present place in it, and his suspicions for the future. The iGaming Group offers innovative solutions to burgeoning iGaming businesses, in order to help businesses stand out in the saturated iGaming market.
[10:00] - The growth of the iGaming Twitch community. [13:00] - Cultivating closer relationships with affiliates on social platforms. [18:00] - Does the state of the US market suggest a monopoly? [20:00] - What are the latest slot innovations? [31:00] - Management and employee compliance in the iGaming industry Rate, Review & Subscribe on Apple Podcasts “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. | |||
| 01 Dec 2022 | Affiliate Transformations: About Partnerships & Why Data is the New Trust | 00:42:08 | |
For our final podcast of the season, Lee-Ann is joined by Jared Fuller and Isaac Morehouse: co-founders of PartnerHacker. PartnerHacker aims to create a movement that drives partnerships first - helping brands connect and speak directly to their target audiences. You can find out more about the Partner Hacking principles by tuning into the PLX Summit 2022 which took place on the 7 November - Over five days and covered start-ups, products, marketing, sales, and success in industry-led expert panels, talks and workshops. Access recordings of this year’s summit on the PLX Summit website, for free!
[10:00] - The importance of building trust in your brand [13:00] - The affiliate’s place in the partnership economy [18:00] - Key points to address before gearing up as a start-up [20:00] - Putting your partnerships first [31:00] - The energy of youth meets the wisdom of age in the affiliate movement
“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. | |||
| 08 Dec 2022 | Women in Digital Marketing - Linking up Great Minds | 00:28:19 | |
Lee-Ann is back with another podcast. This time, featuring two lovely ladies from LinkUnite, an exclusive invite-only women’s retreat and digital marketing forum that sounds like the perfect combination of a girls’ night of breaking the glass ceiling. “Dedicated to lifting up female founders in the digital industry.” Founder and CEO, Amanda Farris and President and COO Sara Malo will be joining Lee-Ann to talk about empowering women in the digital marketing industry. Amanda has worked in tech, real estate, finance, architecture, and design industries and is now sharing her skills in marketing and global communications with the wider world. Sara has been in the marketing industry for 22 years, a topic she regularly talks about in her blog as well as on respected podcasts. With such a women-centred podcast, we’re asking, how can women excel in the affiliate marketing industry? Are there any ways that women can help each other excel in the affiliate industry? And why would more women in affiliate marketing be beneficial to the industry as a whole? What can women do to help each other in the affiliate marketing industry? Well, if we’re to take LinkUnite as an example, that concept came about with a simple question between two women, Amanda and Sara: are there any events that cater to women in affiliate marketing? Amanda said of her career history, and contribution to women in the industry, “I have basically just meandered my way into really driving home the female initiatives in our industry and uplifting the women in the digital marketing space.” And that starts with simply having the courage to speak up and team up. LinkUnite started as a partnership, and so can a lot of other endeavours. We definitely have a side effect of women in the workplace trying to prove themselves coming to the conclusion that they have to do it alone. Not true. And this podcast gets into the need for partnerships across the genders. Sara says: “Our events that we have that right now, like our event in December, it's women only, but our biggest partners are actually, uh, men.” Amanda adds: “The one-day events that we want to do next year, we want those to be co-ed. We want there to be collaboration, you know, any way that they want to participate and be involved.” Partnerships and teamwork are definitely the key to driving inclusivity, and women aren’t the only ones that can support each other – but events like LinkUnite certainly go a long way to promoting the comradery in the industry. How can women excel in the affiliate marketing industry? If we were to take gender stereotypes and run with them, women have a lot of strength in the affiliate marketing management industry. It takes almost a parent’s touch. You have to have the assertiveness of the nuclear family father to ask for what you want, but the mother’s ability to nurture a relationship and compromise where you need to. This is clear in Amanda, who tells aspiring affiliate managers: “You don't have to have the education, all the certifications or anything to really hop in. You just have to have creativity and a hard work ethic and you can really get anywhere you want to go. And I think that the story sharing aspect is shared experiences is the quickest way for people to learn, grow, and evolve.” How can more women in affiliate marketing management help the industry as a whole? In asking about the industry as a whole, Lee-Ann said: “I deal with affiliate account managers in our training course that are burnt out, they don’t know how to progress, they don’t know where their careers are going, they feel like they’ve landed a job that is constantly asking more and more of them, but they have new ideas to.” And Amanda had a great insig | |||
| 15 Dec 2022 | Looking Forward to Season 10 of the Affiliate Marketing Podcast | 00:10:25 | |
| 23 Dec 2022 | The Elevate Summit Vol 1: B2B Affiliate Programs: How to Elevate your B2B affiliate partnerships and drive more sales to your brands | 00:28:28 | |
We’re back and raring to go! In our first podcast of the season, Lee-Ann is discussing B2B affiliate programs and how they differ from brand to brand marketing. She will be joined by, not one guest, but many industry peers that all weigh in with their insights on the matter as we launch volume 1 of a set of panels from our Elevate Summit. Joining Lee-Ann this week is Nikita Zhitkevich, Director of Channel Partnerships at PartnerStack, Jason Lilien, Senior Director at All Inclusive Marketing, Robin Albrecht, Affiliate Partnerships Manager in Digital Marketing at BigCommerce, and Marthe Berlin, Publisher Director at Impact.com. Keep listening for some intriguing insights to the affiliate marketing industry. So, what are the different B2B marketing elements that you can explore as a business? Should you go with B2B marketing, brand to brand marketing, partnerships, collaborations? We’re breaking them all down here for you to come to the best conclusion. B2B marketing B2B marketing is used as an umbrella term for the many pockets of affiliate marketing that can occur between different businesses. But when you pull the idea apart you might come away with different concepts. As it stands, B2B marketing is for B2B businesses. Businesses that have a product or service for other businesses and therefore need to market directly to them. The differences between this and other affiliate marketing concepts will become obvious as we go. For the basics, it is best to compare it to B2C marketing. B2C, or business to customer, marketing, is what we all know best: a company trying to sell the everyday consumer something. When adapting from B2C to B2B it mainly comes down to perspective in your language. All your language is geared towards improving a company’s customer’s life, and how they can help their customers you’re your product/service, rather than directly improving a customer’s life, like a B2C company would. Brand to brand marketing Brand to brand marketing is different from business to business marketing in a number of ways. For one, a brand doesn’t have to represent a company. An influencer or an affiliate can be a brand. So if we were to think of it in those terms, you can imagine one YouTuber marketing a decent mic to a Twitch streamer: brand to brand. But that’s more limiting than the entirety of brand to brand marketing. It’s more like a collaboration between businesses. A brand to brand marketing strategy, as Marthe Berlin explains, “is two brands working together to target their specific audiences or their respective audiences and ensuring that they have incentivized purchases from one another”. How it differs from B2B or business to business marketing, as Jason Lilien explains, is in the fact that “B2B is very much a business targeting affiliates that then target other businesses.” How do these concepts benefit you? A business looking into affiliate marketing can benefit from both of these concepts in different ways. Depending on the industry you’re in, B2B marketing might be the best choice, and B2B affiliates can allow you to narrow your target down to the people most likely to use your business. But partnerships online are always beneficial, so it’s important to look into this option. It will mean creating content together that is targeted at demographics that you share, but aren’t in competition with for the best results. If you are interested in more affiliate and social media marketing insights, take a look at our blog for all the latest news and advice. Or for a more personalised approach, book a free call with a member of our team. | |||
| 29 Dec 2022 | The Elevate Summit Vol 2: The CMO’s Playbook | 00:37:33 | |
Elevate Summit Vol 2: The CMO’s Playbook Continuing our Christmas hits in affiliate marketing, we’re looking at another great take from our Elevate Summit: how performance marketing is being adopted into brand management structures. Featuring insights from panel members, Helen Southgate from Acceleration Partners, Stephanie Harris from PartnerCentric, Seb Bardin from Unilever, and Matt Frary from The Partner Agency. This panel of great marketing minds is discussing with Lee-Ann the broad definitions that are lost on modern CMOs and how they can apply modern affiliate marketing methods. Listen here for the full details. What can we take into 2023? In order to give you the most up-to-date and detailed CMO’s Playbook, we’re looking at tips that you can learn from 2022 and take into 2023. Complete with insights from our Elevate Summit panel members. So, what’s to be taken into the future? Stephanie Harris: “Performance doesn’t mean there is no upfront investment.” The first piece of CMOs of the affiliate marketing agency is to make sure you are putting in as much as you intend to get out of your marketing campaign. Stephanie says, “Analysis that can be done to ensure that you and the decision makers in your company feel comfortable and confident that the investment is going to generate the return that you need, or that you understand what you as a business need to work on first before you can see that return when you enter the affiliate space.” Helen Southgate: “You get out what you put in.” Echoing her concept somewhat, Helen adds that you get out what you put in in terms of time investment and effort. But you shouldn’t be above outsourcing if you need to. Helen says, “I think if you leave an affiliate program to run, it doesn't run very well. It's stagnant and so you have to keep working at it. And - I think it's a plug considering this - a few agencies on this, like getting outside advice, expert advice, which is massively beneficial to everyone I think.” Matt Frary: “This is a human relationship-based business.” It’s important for CMOs to remember that affiliate marketing is all about creating relationships. Relationships between affiliate and manager, between brands, between affiliates and users, and more. Matt says, “I think we need to realize that although we want this to be zeros and ones and the industry is very data based, we need to realize really what we are in here is the relationship and people business. And part of that is reaching out, that's part of partnering, that's part of using the resources around us being willing to try things with other people. It’s not folding our arms and saying that will never work. … So, we have to get out of our own ways.” Seb Bardin: “End-to-end campaigns are challenging the status quo.” Seb, on the other hand, likes to plan for the future. Seb says, “From a brand, from a performance, perspective, yes, of course we want to understand our brand metrics, but also when it comes more to performance, where is the autumn coming as part of this journey?” If you are interested in more affiliate and social media marketing insights, take a look at our blog for all the latest news and advice. Or for a more personalised approach, book a free call with a member of our team. Or, for the very best advice from industry peers, get your free tickets to gain access to our Amplify Virtual Summit. Coming in January of this year, Amplify aims to bring you the latest affiliate, performance, and partner marketing insights from across the globe. Don’t miss it. Listen to find out more abou | |||
| 05 Jan 2023 | What I learned about Affiliate Marketing in 2022 | 00:21:11 | |
Well, we’re back! Happy New Year everyone! In the first episode of 2023, the Affiliate Marketing podcast is back. This week Lee-Ann is reminiscing over the lessons learned from 2022 and what to take into 2023. Join us in the first of many podcasts as we go into 2023 and look back over the most valuable insights learned in the industry. Hopefully, they can lead the way into the future. We’re looking at a few of those insights here. Listen to find out more about:
[06:00] – People are at the heart of affiliate marketing [08:00] – Performance marketing is not a channel [17:00] – The fortune and responsibilities of being a leader.
“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Plus, we’d love to hear from you on what you think about our podcast. Click here to get access to our feedback form where you can tell us what you think of our weekly discussions and add your insight. | |||
| 12 Jan 2023 | Behind the Mic: Affiliate Trends for 2023 with Lisa Riolo | 00:40:38 | |
We’re back with another Affiliate Marketing Podcast, with a twist. Impact.com Co-Founder and Advisor, Lisa Riolo is the first guest of the year, but she’s turning the mic to our very own Lee-Ann Johnstone. Lee-Ann will have the chance to give her thoughts on all things affiliate marketing, including networking in the affiliate marketing industry, the importance of party data and details on the upcoming Amplify Summit on January 17th. Listen to the two swap ideas and find out all the insights garnered from many discussions with industry peers. [Podcast embedded here]The concept of relationships is strong throughout this podcast, and indeed throughout the affiliate marketing industry. Some might say that it is a relationship based on performance, but once you’re in the thick of it, you’ll find that that isn’t entirely true. We’r e taking a look at what makes an affiliate marketing relationship valuable and sustainable.
[05:00] – Why industry events are vital for success [15:00] – The consumer’s perspective with affiliate influencers [24:00] – The values that are appreciated in an affiliate partner [35:00] – The importance of awareness in brand development [45:00] – The importance of chemistry in the affiliate marketing industry
“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. | |||
| 19 Jan 2023 | The PMA & The Effects Tech Trends Will Have On Affiliate Marketing | 00:33:48 | |
And we’re back with another Affiliate Marketing podcast. This week, Lee-Ann is talking all things tech and their effects on the affiliate marketing industry with her guest, Tricia Meyer. This Executive Director of Performance Marketing Association, its friends call it PMA, is offering her insights in online tools like toolbars and extension, the rise of Slack, and the controversial introduction of AI-generated content. Listen to find out more about:
“I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. | |||
| 26 Jan 2023 | Connecting Diverse Niches To Customers With Cashblack | 00:33:23 | |
We are back with another Affiliate Marketing podcast. This week, Lee-Ann is joined by Cashblack co-founder and CEO, Matthew Addai. Cashblack is a toolbar feature that aims to connect Black-owned business with online customers. It’s a great tool for lots of eCommerce start-ups out there.
[05:00] – How Cashblack evolved into an eCommerce taskbar. [10:00] – Connecting Black-owned businesses in the UK. [15:00] – The risks involved in not being able to please everyone. [20:00] – The importance of small businesses in affiliate marketing. [25:00] – Creativity over cutting costs in hard times. Rate, Review & Subscribe on Apple Podcasts “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Subscribe to our podcast HERE! | |||
| 02 Feb 2023 | Building A Career In Affiliate Marketing | 00:34:03 | |
Lee-Ann is once again joined on the podcast by an affiliate marketing peer ready to share their insights. This week, PerformanceMarketingJOBS founder, Mike Carney is discussing with Lee-Ann what makes an ideal affiliate marketing manager. They are going over hard versus soft skills, what makes the ideal candidate on paper and if there is even a demand for affiliates. Spoiler: there is! Click the link below to hear all the advice. And if you are interested in learning about the variety of jobs in the performance marketing industry, reach out to Mike via LinkedIn.
Key segments of this podcast and where you can tune into go direct [05:00] – The most important quality to being an affiliate marketing manager [10:00] – The difference between US and UK affiliate marketing [15:00] – Marketing the affiliate marketer [20:00] – Advice to redundant affiliate industry professionals [30:00] – Learning on the affiliate marketing job Rate, Review & Subscribe on Apple Podcasts “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. | |||
| 09 Feb 2023 | Program Segmentation: Fireside Chat With Lisa Riolo | 00:14:12 | |
Lee-Ann is once again joined by co-founder and advisor of Impact.com, and long-time lover of the Affiliate Marketing podcast, Lisa Riolo. Lisa has over 25 years experience of leadership and executive experience within organizations of all sizes (from start-ups to national corporations) and business models. Managed teams across all functional areas and through fast-paced growth. She and Lee-Ann have a lot to discuss on affiliate marketing given their long histories circling each other in the digital marketing world. Listen here to find out what they came up with. Listen to find out more about:
Key segments of this podcast and where you can tune into go direct [03:00] – The ease of recruiting affiliates and the blocking of niche audiences [06:00] – What are birders? [09:00] – Uncovering new segments of customers [12:00] – The importance of networking in affiliate marketing Rate, Review & Subscribe on Apple Podcasts “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. | |||
| 16 Feb 2023 | Highlights from AMPLIFY: Big Affiliate Performance Marketing Trends for 2023 | 00:35:56 | |
Fresh off the closure of our AMPLIFY Summit, Lee-Ann is joined by a few big-name peers in the affiliate marketing industry to discuss the biggest trends predicted for 2023. In the opening discussion of the Amplify Summit, Lee-Ann was joined by Finder Head of Performance, Stephen Davis, Shopify Product Leader, Mike Schmidt, and Perform[cb] CEO, Erin Cigich, to discuss trends that social media and affiliate marketers are likely to see over 2023. We’re going through the key takeaways from the first panel of the Amplify Summit.
Key segments of this podcast and where you can tune into go direct [09:00] – The affiliate marketing industry preparing for the upcoming recession [16:00] – How gifting creates a great performance-based relationship [23:00] – Should recession budgets realign into retail, cashback, etc.? [30:00] – Key things affiliate managers should do to get a head start in 2023 Rate, Review & Subscribe on Apple Podcasts “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Subscribe to our podcast HERE! | |||
| 23 Feb 2023 | Budgeting For Success In Your Affiliate Program | 00:39:33 | |
The cost of living crisis is affecting everything, even the affiliate marketing industry. The digital industry is learning quickly that the rising growth and engagement they saw during lockdown was in fact a temporary thing and they have to rethink where their money is going. No doubt a lot of other businesses in affiliate marketing are met with the same problem. This week, Lee-Ann is joined by founder and CEO of LT Partners, Lacie Thompson to discuss setting up your budget for success. Listen in to find out their valuable insights.
Key segments of this podcast and where you can tune into go direct [10:00] – Finding lookalike opportunities in Google Analytics [20:00] – The advantages of brands using agencies to grow [25:00] – The importance of chemistry between affiliate partners [35:00] – The value of a program audit for your brand Rate, Review & Subscribe on Apple Podcasts “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. | |||
| 02 Mar 2023 | What's Coming Up In Season 11 | 00:10:43 | |
In this week’s podcast, we are offering you a sneak peek at what’s in store for future episodes. Our very own CEO Lee-Ann Johnstone highlights some insights you might have missed, as well as some future events that you might want to mark in your calendar. Tune in to get the latest info on the upcoming Elevate Summit, the best bits of the past Amplify Summit, and more details of what’s to come. Plus, we’d love to hear from you on what you think about our podcast. Click here to get access to our feedback form where you can tell us what you think of our weekly discussions and add your requests in too. Listen to find out more about:
Key segments of this podcast and where you can tune into go direct [2:00] – The Elevate Summit is back! [4:00] – Highlights of the Amplify Summit. [6:00] – Affiliate marketing made simple with our guides. [8:00] – Using AI in your affiliate marketing responsibly. Rate, Review & Subscribe on Apple Podcasts “I love the Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. | |||
| 09 Mar 2023 | Building Long-Lasting Relationships in Affiliate Marketing | 00:39:48 | |
We’re kicking off the 11th season of the Affiliate Marketing Podcast with special guest Rick Magennis. Rick has been in affiliate marketing for over 12 years and is the founder and president of Bearcat Media, an affiliate marketing agency that specialises in growing eCommerce brands. Lee-Ann will be quizzing Rick on all things affiliate marketing, from building concrete relationships with partners to creating a well-rounded bank of affiliates. Listen in here for all the insights.
Key segments of this podcast and where you can tune into go direct [10:00] – Building relationships with affiliate partners through communication [15:00] – Transparency between affiliate partners when it comes to data [20:00] – The importance of diversity in your affiliate partners [35:00] – Where does Rick see affiliate marketing going in the future? Rate, Review & Subscribe on Apple Podcasts “I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Subscribe to our podcast HERE! | |||
| 16 Mar 2023 | Disrupting The Friction Between Advertisers & Publishers - Mitgo | 00:34:25 | |
In this week’s special episode, Lee-Ann is joined by Mitgo USA’s managing director, Evan Johnson. With years of critical thinking, building relationships and improving processes behind him, Evan has a lot to say about affiliate marketing from the perspective of a global company. Listen in as Lee-Ann and Evan discuss how a global company approaches affiliate marketing, and how they maintain these relationships with affiliates and publishers. This episode has been sponsored by Admitad, a Mitgo company, if you would like to find out more please click here to see how we can help.
[10:00] – What a global company can learn from local regions [20:00] – The importance of close communication with publishers [30:00] – A controversial opinion on the future of the marketplace?
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. | |||
| 23 Mar 2023 | African Affiliate Landscape Insights To An Emergent Marketplace | 00:40:02 | |
Join Lee-Ann in the Affiliate Marketing Podcast as she discusses affiliate marketing with Gilles Catteeuw. The head of acquisition for Premier Bet Partners, Gilles looks after the digital marketing and affiliate marketing aspects of running Premier Bet’s many labels covering 22 African countries. Listen into the conversation to find out what Gilles and Lee-Ann think about the cultural differences in African and British betting and what is to be learned by affiliate marketers.
[05:00] – The importance of “on the street” marketing [15:00] – Prioritising user experience over everything else [25:00] – Influencers bringing their own talents to marketing [35:00] – Gilles’ personal passion for Africa
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. | |||
| 30 Mar 2023 | The Benefits of Affiliate Communities & The Periodic Table Of Community Strategy | 00:30:55 | |
This week, Lee-Ann is joined on the Affiliate Marketing Podcast by Michelle Goodall. Michelle has spent 25 years in the marketing and communication industry and is currently CMO at Guild, a mobile-first platform for creating branded communities. The ladies come together to discuss a range of affiliate marketing topics, including the Periodic Table of Community Strategy, which outlines the elements that make up a successful marketing strategy. Listen to the podcast for the full details.
[05:00] – Michelle’s history in affiliate marketing [15:00] – What does building a community really mean? [25:00] – Stories from former clients
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. | |||
| 06 Apr 2023 | Shopify Collabs: It's WOM Marketing - But On Steroids! | 00:34:46 | |
Join Lee-Ann in the Affiliate Marketing Podcast to discuss trends in affiliate marketing with Shopify’s Product Leader, Mike Schmidt. You know Shopify. Its adverts are fast-paced and all over YouTube, showing how even you can become a merchant by selling your clothes and items on the Shopify platform. Shopify Collabs, however, can help you build your business and your relationships with influencers. Find out what you can learn from Mike Schmidt when it comes to marketing your brand to this new generation, and just what has WOM marketing got to do with it? Listen to find out more about:
Key segments of this podcast and where you can tune into go direct [10:00] – Levelling the playing field for small businesses with Shopify [20:00] – The power of simplicity in your products [30:00] – Key trends that Mike predicts in the affiliate marketing industry for 2023 Rate, Review & Subscribe on Apple Podcasts “I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. | |||
| 13 Apr 2023 | The Future Of Tracking For Affiliate Marketing | 00:38:48 | |
It’s double trouble in the affiliate podcast this week. Lee-Ann is joined by not one but two key members of the Heylink team. Heylink is a tracking and automating technology platform born out of a love for the, and a thriving, affiliate marketing business. You’re listening in to Alex Bogh, founder and CEO, and Simon Dichoe Thomassen, VP and Head of Product as they tell us about their insights having worked in affiliate marketing and going on to create Heylink. Listen in for all the best information from the top.
[5:00] – How Simon and Alex came to create Heylink [15:00] – The potential for advertisers to devalue a media [25:00] – The need for an affiliate management system [35:00] – The need for data transparency between advertisers and publishers
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. | |||
| 27 Apr 2023 | AI In Affiliate Marketing | 00:39:48 | |
The talk of the town is AI and that is no different on the affiliate marketing podcast. Join Lee-Ann as she discusses the effects of the AI tech boom on the affiliate marketing industry, with Rob Berrisford. Rob is the founder of Affiliate.ai and has 20 years of experience in affiliate marketing. Alongside his team, he is creating generative AI software for the affiliate marketing industry. Listen in as the two discuss AI’s effect on affiliate marketing.
[15:00] – The importance of tooling for profits [25:00] – Does ChatGPT mean sacrificing quality content? [35:00] – Rob’s pitch for integrating ChatGPT into your work
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. | |||
| 13 Jun 2019 | The Affiliate Marketing Podcast - Eitan Gorodetsky (Betsson Group) | 00:05:18 | |
In this Month's episode, Lee-Ann speaks with Group Head of SEO & PPC at Betsson Group, Eitan Gorodetsky about Search and its relevance to Affiliate Marketing today. | |||
| 04 May 2023 | Hard Truths For The Affiliate Marketing Industry | 00:27:37 | |
This week, the Affiliate Marketing Podcast gets frank as Lee-Ann is joined by Edwyn McFarlane, founder of Coam, an affiliate marketing network where retailers can find content sites to work with. With over 15 years of experience in the affiliate marketing industry, Edwyn has a few nuggets of hard truths to share, including: being honest about the value of your product, the value of your customer, and the red flags that affiliates and retailers should look out for. Listen to find out more about:
Key segments of this podcast and where you can tune into go direct [5:00] – The thought behind Coam and the advantage of followers over traffic [15:00] – Brand-led retail as a red flag [25:00] – Edwyn’s most valuable piece of advice for affiliate businesses Rate, Review & Subscribe on Apple Podcasts “I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. | |||
| 11 May 2023 | Season Wrap Up | 00:44:17 | |
Sadly, it’s the last episode of the Affiliate Marketing Podcast for this season. We will be back to discuss further insights in the affiliate marketing industry, but in the meantime, we’re looking back over this series to revisit some of the most interesting insights and the guests behind them. Listen here to find out more about topics such as: AI and ChatGPT, Word of Mouth Marketing, the African affiliate market, and more. Listen to find out more about:
Key segments of this podcast and where you can tune into go direct [10:00] – Mike Schmidt’s opinion on Word of Mouth marketing [20:00] – Gilles Catteeuw’s take on the differences in working with an African userbase [25:00] – Cole Chapman’s advice on reaching the people in their communities [35:00] – Edwyn McFarlane’s golden nugget piece of advice for affiliates Rate, Review & Subscribe on Apple Podcasts “I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. | |||
| 18 May 2023 | Retail Programs: Winning In A Volatile Market | 00:26:28 | |
We’re back for the 12th season of the Affiliate Marketing Podcast! Lee-Ann kicks off the new season with a discussion with the CEO and co-founder of Increasingly, Sri Sharma. The retail intelligence company has aided lots of big names, like Sephora and Samsung in growing revenue, so Sri is full of insights to share in big brand business. Listen to find out more about:
[12:00] – The journey of the finance customer [17:00] – Using ChatGPT to push eCommerce forward
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Subscribe to our podcast HERE! | |||
| 25 May 2023 | How Data Science Drives Ecommerce And Affiliate Marketing | 00:33:54 | |
Season 12 of the Affiliate Marketing Podcast is back with Episode 2! On this week’s episode, Lee-Ann sat down with the Head of Practice for Digital Transformation, eCommerce, and Strategy at Nimble Gravity, Matt Ranta. Nimble Gravity is a consultancy company that specialises in data science, digital strategy, and ecommerce. Listen to this week’s episode to hear Lee-Ann and Matt discuss how data science is driving the ecommerce and affiliate marketing industries. If you’re looking for more affiliate marketing and ecommerce advice, be sure to register to join our ELEVATE Summit in July. We’ll be hosting panels, workshops, and talks featuring a selection of industry experts, with all content available to stream from our website. Also, be sure to check out our blog for all the latest news and insights or book a free call with a member of our team for personalised guidance. Tune in to learn more about: Key sections of the podcast and where to tune in: Subscribe, Review & Rate on Apple Podcasts “I love Affiverse’s Affiliate Marketing Podcast.” <– Does that sound like you? If so, click here to give us a five-star rating! Rating our podcast will help us continue to offer digital business and affiliate management advice and insights to the community and will help us continue sharing the latest digital marketing strategies that can help affiliate businesses grow. To rate our podcast, click here, scroll down to the bottom, tap to give us a five-star rating, and then click ‘Write a Review’. Make sure you’re also subscribed to our weekly newsletter, so you never miss out on our FREE training and insights. | |||
| 01 Jun 2023 | Affiliate Marketing Then To Now | 00:39:51 | |
This week Lee-Ann is consulting “the OG in affiliate marketing”, Spades Media CEO, Jim Banks. Having been in the industry for over 20 years, Jim is offering his unique experience and insights into the history of affiliate marketing. Listen to find out more about:
Key segments of this podcast and where you can tune into go direct [5:00] – The journey in affiliate marketing that resulted in Jim’s grey hairs Subscribe to our podcast HERE! | |||
| 08 Jun 2023 | Scaling And Compliance In The Affiliate Marketing Industry | 00:33:40 | |
Lee-Ann is joined this week by IntegriShield president, Gayla Huber. On this week’s podcast, they both discuss concepts like: lead generation, data analytics and keeping your affiliate marketing program compliant. With over 20 years of experience in advising clients on everything from compliance to brand management, Gayla offers an informed eye to the affiliate marketing industry, focusing on that aspect that isn’t so fun or shiny and that business owners would really rather forget: regulation. Listen in to hear how you can keep your business compliant and growing. Listen to find out more about:
Key segments of this podcast and where you can tune into go direct Rate, Review & Subscribe on Apple Podcasts “I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. | |||
| 15 Jun 2023 | Blockchain And Tracking In Affiliate Marketing | 00:33:08 | |
Join Lee-Ann and her guest, Leandro Schlottchauer, co-founder and CEO of FUUL as they discuss FUUL’s place in the industry as a blockchain service provider and the effect of blockchain on the affiliate marketing industry. Leandro is sharing insights gathered from years of founding various projects, including BullMetrix and Trocafone, and is ready to put the blockchain into terms that even the most tech-phobic of us can handle. Key segments of this podcast and where you can tune into go direct | |||
| 22 Jun 2023 | SERP Wars - How Mainstream Media Is Gatecrashing iGaming | 00:44:27 | |
This week, Lee-Ann will be discussing all things SERPs, or Search Engine Results Pages, with Zangoose Digital CEO and founder, Julia Logan. Julia has been working as an SEO consultant, in some capacity, since 2000. Whether it’s in-house at Zangoose Digital, or as a freelancer, she has special insight into the inner mysteries of SERPs.
[10:00] – Mainstream media outlets creeping on iGaming SERPs [20:00] – How are ChatGPT plugins driving traffic to casino sites? [30:00] – The false sense of security that casino operators are building themselves Rate, Review & Subscribe on Apple Podcasts “I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Subscribe to our podcast HERE! | |||
| 29 Jun 2023 | Returning To Work And Juggling Affiliate Program Management | 00:37:25 | |
It seems like every workplace has a conversation going about working from home right now, and the affiliate marketing industry is no different. Lee-Ann is discussing this sudden lifestyle change with Webgains’ managing director, Alona Malinovska. Alona prides herself on leading a “nurturing, innovative and creative culture”, and a better work-life balance is clearly at the centre of that conversation.
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| 06 Jul 2023 | Does Your Affiliate Tracking Stack Up? | 00:37:04 | |
This week, Lee-Ann is joined on the Affiliate Marketing Podcast by Assaf Dor, CEO and founder of Cellxpert. Cellxpert is an affiliate marketing company that has a reputation for using technological advances to great effect in affiliate marketing. He’s got some good ideas on tracking the progress in your affiliate marketing program. | |||
| 13 Jul 2023 | SEO & Affiliate Marketing - What’s Not To Love? | 00:42:09 | |
Lee-Ann is back with another episode of the Affiliate Marketing Podcast. This week, she’s talking all things affiliate marketing with the Adam Riemer Marketing president, Adam Riemer. Adam has more than 20 years’ experience in the affiliate marketing industry and is an award-winning digital marketing strategist. He’s discussing some of the most common pitfalls of an affiliate marketing program. | |||
| 20 Jul 2023 | Exploring Vietnam: Affiliate Marketing In Asia | 00:33:04 | |
Our final guests on the Affiliate Marketing Podcast give you a two-for-one deal! Lee-Ann is joined by Sergey Yarovoy and Yana Ivanova from Exness Affiliates. Their unique insight will take us around the world to Vietnam, where an ignored market is emerging.
Key segments of this podcast and where you can tune into go direct
Rate, Review & Subscribe on Apple Podcasts | |||
| 27 Jul 2023 | It’s A Wrap! Highlights & Insights From This Season's Guests | 00:57:30 | |
As we wrap up the final episode of the season, we’re taking a look back at all the best insights shared throughout the Affiliate Marketing podcast. We have presidents and CEOs sharing what they think of the affiliate marketing industry, covering everything from new tech, to new strategies, to new perspectives. | |||
| 03 Aug 2023 | Part 1 Questions We Ask Ourselves About The Future Of Affiliate Marketing | 00:32:41 | |
Welcome back to the Affiliate Marketing Podcast! We are kicking off season 13 with a two-parter, as we welcome Todd Crawford to the show. Todd is Co-Founder and Vice President, Strategic Initiatives, of impact.com. Join him as he discusses the current affiliate marketing industry with Lee-Ann in Part 1 of their conversation, as there were simply too many insights to keep to just one episode. | |||
| 10 Aug 2023 | Part 2 Questions We Ask Ourselves About The Future Of Affiliate Marketing | 00:22:17 | |
We’re back with the second half of our kick-off two-parter with Todd Crawford. The impact.com co-founder and Vice President is continuing his discussion with Lee-Ann about the future of affiliate marketing and where he predicts it's going with its modern operations. | |||
| 17 Aug 2023 | How To Build Synergy And Scale | 00:37:40 | |
Thanks for listening in to the Affiliate Marketing Podcast. This week, Lee-Ann is joined by Digital Marketing Managing Director, Sharon McFarlane, to discuss the influencer aspect of the affiliate marketing world and the changes that have shaped the industry. | |||
| 24 Aug 2023 | Being a Social Ambassador for Your Affiliate Program - All the Hacks to Acquire New Partners | 00:35:22 | |
Lee-Ann is back in the studio for another Affiliate Marketing Podcast. This week, she’s welcoming back Maverrik CEO, Dean Seddon, who is going to inform us about his insights into building your brand from a career in business consultancy. It sounds simple but takes work. Listen in for all the details. | |||
| 31 Aug 2023 | Content Marketing & Publisher Relationships - What You Need To Know | 00:42:18 | |
We’re back with another episode of the Affiliate Marketing Podcast with Affiverse founder Lee-Ann Johnstone. This week, Lee-Ann is joined by the Editorial Director of Global Savings Group, Anna Hecht to talk about the retail space and the advancements that are causing it to evolve. | |||
| 07 Sep 2023 | Highlights From Elevate 2023: Championing Diversity & Inclusion In Your Program | 00:32:18 | |
For this week’s episode of the Affiliate Marketing Podcast, Lee-Ann is looking back over the highlights of the ELEVATE Summit in July. Specifically, she is joined by CJ Senior Client Development Manager, Simone Charles, Cashblack CEO Matthew Addai, and Expedia Director of Retail Partnerships, Matthew Long, to discuss the importance of diversity in the affiliate marketing world. | |||
| 14 Sep 2023 | AMLeaders: Discover The Secrets Of Successful Affiliate Program And Partnership Management | 00:16:20 | |
We’re back with another Affiliate Marketing Podcast. This week, Lee-Ann is joined by Hello Partner founder, Matthew Wood, to discuss their latest venture: AMLeaders. The MasterClass on affiliate program management is the result of a partnership between Affiverse and Hello Partner and features workshops that are designed to equip, educate, and empower affiliate managers to tackle any problem the industry throws at them. | |||
| 21 Sep 2023 | Highlights from Elevate 2023: How Brands Can ELEVATE Their Program Performance | 00:32:26 | |
This week on the Affiliate Marketing Podcast, we're giving you another opportunity to listen in to one of our engaging Affiverse Elevate Summit panels, from back in July. | |||
| 28 Sep 2023 | How To Embrace The Whole Affiliate Partnership Economy: Non-Traditional Affiliates Can Make Great Partners, Too! | 00:33:14 | |
On this week’s Affiliate Marketing Podcast, Lee-Ann welcomes David Pickard, the CEO of Phonexa UK. They discuss lead generation and how Phonexa is helping clients and affiliates get more value from the marketing campaigns that they are running. | |||
| 05 Oct 2023 | Exploring Affiliate Trade with Martech Record | 00:28:13 | |
This week, Lee-Ann is joined by Michael McNerney, Founder of Martech Record. Michael shares the story of his journey into affiliate marketing and gives us a glimpse into his career story to date. | |||
| 12 Oct 2023 | Highlights of the Season and What’s to Come in Season 14 | 00:41:35 | |
Thank you for tuning in to Series 13 of the Affiliate Marketing Podcast. This week, we’re taking a look back at some of the highlights from our best season yet. Exclusive insights from our industry veterans were shared each week and we end this season with a huge collection of ideas for you to implement, in order to elevate your programs. What was your favourite episode from this season? | |||
| 19 Oct 2023 | AI Tools and How to Leverage Them in Your Affiliate Program | 00:33:00 | |
Welcome back to a brand new season of the Affiliate Marketing Podcast. We begin Season 14 with insight from Alec Biedrzycki, discussing AI tools and how to leverage them in your affiliate program. Alec is Head of Partner Marketing at Jasper.ai and joins our Affiverse Founder, Lee-Ann Johnstone, to explain all. Lee-Ann kicks the conversation off by pointing out that AI seems to be the big topic that everybody is talking about right now, particularly in the affiliate marketing industry…
Key segments of this podcast and where you can tune in to go direct: [07:45] The issue of who owns the content when it comes to AI [09:50] Creating AI policies [15:00] How you segment your partners and what offerings you have in place to continue to drive scale Rate, Review & Subscribe on Apple Podcasts “I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. | |||
| 08 Jul 2019 | The Affiliate Marketing Podcast - Erik Bergman (Great.com) | 00:09:47 | |
We talk with Erik Bergman, who is on a quest to build Great.com , an organisation that is changing the way people think about charity, development, and business organisations. As ex co-founder of Catena Media he shares his knowledge of affiliate entrepreneurship and building an engaging audience In this months edition of our "3 Questions" Podcast. | |||
| 26 Oct 2023 | APMA – Industry Challenges Being Solved | 00:35:28 | |
We are back with Season 14 of the Affiliate Marketing Podcast and this week we are joined by Kevin Edwards. Kevin is the Founder and Director of the Affiliate Performance Marketing Association (APMA) and he joins Lee-Ann to explain more about this exciting launch. Key segments of this podcast and where you can tune in to go direct: | |||
| 02 Nov 2023 | Imposter Syndrome and Working in the Affiliate Industry as a Female Leader | 00:37:55 | |
This week, on the Affiliate Marketing Podcast, Lee-Ann is joined by Naomi Barton. Naomi is Portfolio Director for Clarion Gaming, which is the company that runs iGB Affiliate Events around the world. Naomi and Lee-Ann discuss the important topic of women in leadership roles and how Imposter Syndrome can be handled for those working in the affiliate marketing industry – both women and men…
Key segments of this podcast and where you can tune in to go direct:
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| 09 Nov 2023 | Part 1: AI and Affiliate Connections – How to Remain Authentic in your Outreach | 00:30:50 | |
This week, Lee-Ann welcomes industry OG, Declan Dunn, to the Affiliate Marketing Podcast. Declan is a growth developer and the founder of the AI Optimist Podcast. There was so much to cover in this episode that we have decided to make it a two-parter! Let’s begin with Part One – join us same time, same place next week, to tune in to Part Two. Listen to find out more about: • Affiliate Gold and the importance of failing in order to succeed Key segments of this podcast and where you can tune in to go direct: • [11:55]: Learning from a new generation Don’t Forget! Tune in next Thursday to listen to the second part of this conversation with Declan. In the meantime, you can subscribe to Declan’s channel The AI Optimist here Rate, Review & Subscribe on Apple Podcasts | |||
| 16 Nov 2023 | Part 2: AI and Affiliate Connections – How to Remain Authentic in Your Outreach | 00:26:15 | |
This week on the Affiliate Marketing Podcast, Lee-Ann continues the conversation with Declan Dunn on the topic of AI and Affiliate Connections and How to Remain Authentic in Your Outreach. Let’s join them both for Part Two and discover more about the future of affiliate marketing and how AI can be used by affiliate managers to accelerate performance… Listen to find out more about: • How to have faith in yourself – when your self-belief is high, so too are your achievements Key segments of this podcast and where you can tune in to go direct: • [03:50]: How to spot a good affiliate manager Rate, Review & Subscribe on Apple Podcasts | |||
| 23 Nov 2023 | Building Successful B2B Partnerships | 00:35:51 | |
On this week’s episode of the Affiliate Marketing Podcast, Lee-Ann is joined by Co-Founder and Director of BrandSwap, Ryan Kliszat. Building successful B2B partnerships is a hot topic right now and Ryan offers insight on how BrandSwap will make these partnership journeys easier…
Key segments of this podcast and where you can tune in to go direct:
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| 30 Nov 2023 | How To Do Affiliate Marketing Strategically | 00:34:54 | |
On this week’s episode of the Affiliate Marketing Podcast, Lee-Ann is joined by Simon Kingsnorth to talk about how to do Affiliate Marketing strategically. Not only is Simon the founder and CEO of SK, a strategic marketing agency, but he’s also the author of Digital Marketing Strategy. This is a book that grabbed Lee-Ann’s attention and one that she thoroughly enjoyed reading. Let’s join them as they discuss some of the hottest industry topics…
Key segments of this podcast and where you can tune in to go direct:
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| 07 Dec 2023 | Cookie Deprecation: A Guide for Affiliate Managers | 00:25:57 | |
We have a very special episode of the Affiliate Marketing Podcast for you this week. Last month, Lee-Ann sat down with Cellxpert Founder, Assaf Dor, to discuss the impact that third-party cookie deprecation will have on the affiliate marketing industry. It was one of our biggest webinars yet and we received so much positive feedback that we have decided to share it right here on the podcast. Let’s discover more about what cookie deprecation is, how it has come about, and the measures you should take right now to be ready…
Key segments of this podcast and where you can tune in to go direct:
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| 14 Dec 2023 | 3 Important Lessons for Affiliate Managers | 00:39:45 | |
This week on the Affiliate Marketing Podcast, we have an audio event to share with you. Recently, Affiverse Agency Director, Leanna Klyne, joined Lee-Ann to discuss ‘3 important lessons for Affiliate Marketing Managers.’ The LinkedIn webinar was widely attended, with plenty of audience participation. Here, they share their biggest learnings from their time in the industry and a few of those all-important lessons learned along the way. Listen until the end to hear Lee-Ann’s predictions on what’s in store for 2024! Listen to find out more about:
Key segments of this podcast and where you can tune in to go direct:
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| 21 Dec 2023 | Special Episode: Tackling Tracking & Inefficiencies in Affiliate Program Management | 00:25:32 | |
This week, on the Affiliate Marketing Podcast, we have a special episode for you to enjoy. Leanna Klyne, Head of Agency here at Affiverse, is your Fireside Chat host. Joined by Affiverse Founder, Lee-Ann Johnstone, alongside Todd Crawford, Co-Founder and VP of Strategic Initiatives at Impact.com they discuss tackling tracking and inefficiencies in affiliate program management. Let’s dive into this hot topic…. Listen to find out more about:
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| 28 Dec 2023 | Highlights and Insights From This Season’s Guests | 00:35:02 | |
We’ve got something special for you on this week’s episode of The Affiliate Marketing Podcast. Affiverse Founder Lee-Ann Johnstone will be taking a look back at some of the fantastic guests we’ve had on the podcast over the past season and has presented a selection of highlights for you to enjoy. Listen to find out more about:
Key segments of this podcast and where you can tune in to go direct:
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