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04 Feb 2022
Wordle cashes in, Rihanna’s big announcement and Peloton is back in the news.
00:12:29
Show Notes:
Meet Mel and Taina! Two members of our social team at Arcade who are filling in for Mike and Mitzi on today’s episode.
Happy Black History Month! What could be a better way to kick-off the month than with Rihanna’s pregnancy announcement? However, it didn’t come without some tea.
Wordle has taken the internet by storm and is already cashing in. The internet phenomenon was recently sold to The New York Times. For now, the addicting game is still free, but we have a few predictions on what will happen next.
In marketing news, email outranks social media as the preferred platform for marketers. We explain why we aren’t surprised.
And finally, Peloton is back in the news. After doubling their revenue while we were all stuck at home, the company is now struggling to sell their supply.
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).
This week’s guest hosts were Mel (@melanielaurene) and Taina (@tainatheano).
Lady Gaga gets snubbed, Meta’s stock collapses and Super Bowl commercial season is here.
00:12:09
Show Notes:
Kim is gracing the cover of this month’s edition of Vogue. Mitzi explains why she’s happy for her and Mike talks about avoiding the Instagram drama.
This week’s hot tea: It’s Super Bowl season and that means Super Bowl commercials! We talk early releases, what we’re loving and what’s standing out from the pack.
Lady Gaga gets snubbed! Oscar nominations are out and several prominent figures are noticeably missing from the lineup.
Finally, Meta’s stock took a major crash this week. We dive into why that might be and what we’re hoping to see from social media platforms.
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).
Instagram introduces Story likes and Coinbase wins the Super Bowl.
00:10:27
Show Notes:
Have you heard? Mitzi and Mike host another podcast called ‘Waves Social’ and Season 5 just launched. Search for ‘Waves Social’ in your favorite podcast app to subscribe.
Some personal news: We’re moving and Mitzi has a surprise!
For all our hype beats and hype baes, Supreme announces their new Creative Director. How do they plan to stay cool as they scale at such a fast rate?
This week’s hot tea: Instagram introduces Story likes. The move comes in an effort to help streamline communications for creators and we’re feeling the empty DM inbox energy.
Amazon reveals their new project, a $1 billion ‘Lord of the Rings’ trailer. Plus, Mitzi makes a confession.
Finally, Coinbase won the Super Bowl! Just kidding, but their ad did perform extremely well. The simple floating QR code worked so well it crashed the company’s app. Is crypto the next big Super Bowl commercial category?
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).
Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Leah Sookoo, Taina Theano, Melanie Trottier and Morgan Berna.
Follow along @helloarcade.
25 Feb 2022
What does it take to rebrand? Lessons from the Tinder Swindler, Donald Trump and Victoria’s Secret.
00:13:43
Show Notes:
Meet Jill; a member of Arcade’s creative team and this week’s guest host!
Today’s hot tea: Donald Trump’s new social media platform hits the #1 spot for free downloads in the App Store. However, users are finding issues.
The Tinder Swindler responds to backlash following Netflix documentary and turns criticism into profit.
A final sip: Model Sofía Jirau makes history by being cast as the first Victoria’s Secret model with Down syndrome. While we celebrate this move for representation, what more is needed to fix Victoria’s Secret’s major diversity issues?
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).
This week’s guest host was Jillian Tranquilla (@j.t.t.v)
Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Leah Sookoo, Taina Theano, Melanie Trottier and Morgan Berna.
Follow along @helloarcade.
04 Mar 2022
Major TikTok and Instagram updates, a new Off-White collection and Kim Kardashian is officially single.
00:10:21
Show Notes:
Meet Leah, the Editorial Lead at Arcade Studios!
This week’s hot tea: There are so many social media updates this week. From TikTok launching 10 minute videos, to IGTV’s death, we break down what you need to know.
Off-White launches the last collection that Virgil Abloh ideated before his death and explains about how they’ll be honoring his spirit in the brand for years to come.
A final sip: Kim Kardashian is officially single! We discuss our predictions for the KKW brand and what business implications this could have.
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).
This week’s guest host was Leah Sookoo (@leahvictoriasookoo)
Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Leah Sookoo, Taina Theano, Melanie Trottier and Morgan Berna.
Follow along @helloarcade.
11 Mar 2022
LinkedIn introduces a new feature, Russia shuts down Facebook and Russell Wilson gets "Cast Away."
00:11:25
Show Notes:
What’s been keeping us up at night: The internet debates over doors vs windows. We weigh in and talk about the importance of a great comment section on social media.
Today’s hot tea: LinkedIn launches a new solution to fill career gaps. Will it lead to better hiring practices?
Major moves! Russell Wilson has been traded to the Denver Broncos. We talk about the Seahawks deleted tweet and what’s on everyone’s mind; will Ciara like Denver?
Finally, Russia has shut down access to Facebook and Twitter. We discuss the impact of this move and what Facebook is doing to reverse it.
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).
Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Leah Sookoo, Taina Theano, Melanie Trottier and Morgan Berna.
Follow along @helloarcade.
17 Mar 2022
Instagram responds to backlash, Mike Tyson launches a new product and Pete Davidson needs some space.
00:10:43
Show Notes:
Before we dive into our main stories, we touch on St. Paddy’s Day, the start of March Madness and Tom Brady coming back from his 2-month retirement.
Today’s hot tea: Instagram adds parental controls after Meta receives backlash from parents. We discuss if it’s a helpful move, or simply virtue signalling on Meta’s part.
Mike Tyson takes a bite out of the cannabis industry with the launch of his new ear-shaped edible. Is it just a weird move or a smart marketing angle?
Finally, Pete Davidson just needs some space. Literally. Davidson will be the third celebrity to take a Blue Origin flight and experience 11 minutes above Earth’s surface.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).
Today’s show was co-hosted by Manny Abella (@_abella)
Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Leah Sookoo, Taina Theano, Melanie Trottier and Morgan Berna.
Follow along @helloarcade.
25 Mar 2022
Amanda Bynes is free, Lululemon launches footwear and Doritos confirms shrinkflation.
00:11:32
Show Notes:
Catch up with Melanie and Leah, today’s co-hosts!
Before we dive into today’s topics, we touch on being traumatized by Wordle.
Today’s hot tea: Lululemon has launched a line of running shoes that actually used women’s feet to guide designs.
Another sip: Talk about shrinkflation! Doritos confirms they’ll be putting 5 less chips in every bag.
Finally, after 9 years Amanda Bynes’ conservatorship is terminated. We discuss the dangers the child-acting world poses for mental health. To learn more about Amanda Bynes’ story, we recommend checking out @hellotefi on TikTok.
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).
This week’s show was hosted by Mel (@melanielaurene) Leah (@leahvictoriasookoo).
Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Leah Sookoo, Taina Theano, Melanie Trottier and Morgan Berna.
Follow along @helloarcade.
01 Apr 2022
The slap heard around the world, Kim Kardashian’s apology and Beyoncé’s Oscars performance.
00:13:40
Show Notes:
Catching up with today’s co-host, Taina! You can find more of her work on the Arcade TikTok page, @helloarcade.
Today’s hot tea: We react from the marketing perspective to the slap heard around the world. Should brands make memes for controversial events? Plus, where do we think Chris Rock and Will Smith will go from here?
Kim Kardashian “apologizes” for her insensitive comments about women working. Did she just gaslight us?
Another sip: Diving into the epic soundbites we have been getting from Julia Fox.
Finally, Beyoncé wows at the Oscars with her performance of “Be Alive.”
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).
This week’s show was co-hosted by Taina (@tainatheano).
Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Leah Sookoo, Taina Theano, Melanie Trottier and Morgan Berna.
Follow along @helloarcade.
08 Apr 2022
Twitter announces a much anticipated feature, Elon Musk makes a major investment and Kourtney and Travis are reportedly married.
00:12:01
Show Notes:
Today’s hot tea: Twitter confirms a much-anticipated feature is on the way. After Elon Musk’s recent poll regarding new feature requests went live, the social media platform has confirmed that the ability to edit tweets will be coming soon. We discuss use cases and if this will bring more or less accountability to the platform.
In related news, Elon Musk now owns 9.2% of Twitter shares and has joined the board. What does this mean for the future of the platform?
Finally, Kourtney Kardashian and Travis Scott are reportedly married. TMZ reported that the couple tied the knot after the Grammys on Sunday night, but they’re now saying it wasn’t official. Is it a play for their new show?
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).
Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Leah Sookoo, Taina Theano, Melanie Trottier and Morgan Berna.
Follow along @helloarcade.
15 Apr 2022
TikTok is set to surpass Twitter and Snapchat ads, Elon Musk wants to buy Twitter and Rihanna is on the cover of Vogue.
00:15:42
Show Notes:
Before we get to the tea: Catching up, fantasy sports and binging Formula 1 (spoiler alert!).
The first sip: Following up on our story from last week, Elon Musk is now pulling out from joining the Twitter board and is instead looking to buy the entire company. What changes do we think he’d make to the platform?
Today’s hot tea: Big news for advertisers, TikTok is set to surpass both Twitter and Snapchat combined in ad revenue this year. Up from $3.88 billion last year, TikTok is expected to bring in over $11 billion in ad revenue this year alone. How does their advertising platform compare to other social platforms?
The Weeknd is set to take Kanye’s place at Coachella after negotiations about payment are resolved. Coachella tried to pay The Weeknd less than Kanye, but will now be paying him the full $8.5 million Kanye had been offered.
Finally, Rihanna is on the cover of Vogue and we need to take a moment of silence to appreciate her flawless pregnancy fashion. Any guesses on her Met outfit?
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).
Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Leah Sookoo, Taina Theano, Melanie Trottier and Morgan Berna.
Follow along @helloarcade.
29 Apr 2022
Elon Musk buys Twitter, Milani Cosmetics weighs in and a new app encourages real moments.
00:15:58
Show Notes:
Catching up with Manny and Ben about Arcade’s time at The Gathering conference in Banff, Alberta.
Today’s hot tea: Elon Musk purchases Twitter for roughly $44 billion, making it the largest deal to take a company private in at least two decades. How was the price decided, why did he do it and what do we think will happen next?
Another sip: Makeup company Milani Cosmetics weighs in on the Heard and Depp trial. With TikTok videos making their way into the courtroom, we discuss what this means for social media acting as a source of truth.
Finally, there’s a new app taking the App Store by storm; BeReal. The photo-sharing platform encourages users to take “in the moment” photos, but is it as real as it seems?
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).
Today’s show was co-hosted by Manny Abella (@_abella) and Benjamín Velázquez (@benvelazq).
Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Leah Sookoo, Taina Theano, Melanie Trottier and Morgan Berna.
Follow along @helloarcade.
06 May 2022
Instagram launches new updates, fast food goes vegan and Met Gala attendees did not understand the assignment.
00:16:01
Show Notes:
We’re back from vacation! Catch up on our trip to Hawaii as we spill a little Rihanna and A$AP Rocky tea.
Piping hot: There are two big Instagram updates rolling out this week that nobody seems to be talking about. First, Reels will be getting an upgrade from a 60 to a 90 second time limit. Second, in-feed posts will now be showing at a larger resolution of 9 x 16. We discuss how this news affects brands and our agency clients.
Another sip: Experts think fast food will be meatless in the future. A vegan food experiment done by Burger King in the UK revealed surprising results.
Finally, the Met Gala happened this week and many attendees did not understand the assignment. Mitzi explains what “Gilded Glamor” actually means and who got it right.
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).
Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Leah Sookoo, Taina Theano, Melanie Trottier and Morgan Berna.
Follow along @helloarcade.
13 May 2022
Goop shocks audiences, TikTok announces an incredible new feature for creators and celebrities are losing their luster.
00:13:05
Show Notes:
Today’s hot tea: Have celebrities gotten boring? In an age where the stars don’t seem to be shining the same, we discuss if we can expect anything more.
Good marketing or bad marketing? Goop’s luxury diaper disaster ends with a surprising call to action.
Andy Warhol’s Marilyn Monroe portrait sells for $195 million. This massive deal for American art has us thinking about the commercialization of people.
Finally, TikTok announced a significant new feature. TikTok Pulse, launching in the US in June, is an opportunity for content creators to partner with advertisers and earn up to 50% of the revenue split.
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).
This week’s episode was hosted by Leah Sookoo (@leahvictoriasookoo) and Jillian Tranquilla (@j.t.t.v).
Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Leah Sookoo, Taina Theano, Melanie Trottier and Morgan Berna.
Follow along @helloarcade.
20 May 2022
US Soccer reaches equal-pay deal, Elon Musk sets boundaries on Twitter deal and Kravis ties the knot.
00:13:37
Show Notes:
A first sip: Kourtney and Travis tie the knot in their first (of several) weddings.
As the Twitter sale creeps closer, Elon Musk sets firm boundaries on the acquisition. Musk is requesting accurate counts of fake accounts on the platform before he’ll move forward. How much do these spam accounts affect social media?
Today’s hot tea: It’s a monumental week for US sports history. US Soccer has agreed to pay men’s and women’s teams equally for the upcoming World Cup competitions. This major win could be a game changer for athletes everywhere.
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).
Today’s show was co-hosted by Benjamín Velázquez (@benvelazq).
Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Leah Sookoo, Taina Theano, Melanie Trottier and Morgan Berna.
Follow along @helloarcade.
27 May 2022
The Onion makes a statement, Chipotle messes with mixed reality and Glossier’s Emily Weiss steps down.
00:13:59
Show Notes:
A note on this week’s episode: This episode discusses the recent mass shooting in Texas. If you are looking to skip stories on this topic, please skip ahead to 06:20 or skip this episode altogether and we’ll catch you back here next week.
As a response to this week’s tragic events in Texas, The Onion has edited their website to reflect the many times they’ve had to report a similar story.
Chipotle wows NHL fans with a mixed reality activation. Metaverse moment, or glorified animation?
A final sip: Glossier founder, Emily Weiss, steps down at the company’s CEO. We talk about Glossier's decline and knowing when it’s time to step aside to let your company grow.
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).
Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Leah Sookoo, Taina Theano, Melanie Trottier and Morgan Berna.
Follow along @helloarcade.
03 Jun 2022
TikTok’s major new feature, the Mona Lisa has a sweet tooth and the Depp-Heard trial finally comes to a close.
00:12:34
Show Notes:
Catching up, talking SKKN BY KIM and why we aren’t dismissing it as just another Kardashian brand.
A first sip: TikTok releases new in-app editing features. These game changing features will allow creators to take control of the editing process all from within the app. Will it boost engagement for users?
Today’s hot tea: The Mona Lisa has a sweet tooth. Why this week’s attack on the Mona Lisa is giving Mitzi Mickey Mouse Clubhouse vibes.
Last, the Depp-Heard defamation trial finally comes to a close. We discuss the cringey nature of bringing trials to the internet and the polarizing power of social media algorithms.
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).
Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Leah Sookoo, Taina Theano, Melanie Trottier and Morgan Berna.
Follow along @helloarcade.
10 Jun 2022
Mark Cuban announces Big Pharma disruptor, Instagram launches new features and the Queen has a tea party.
A first sip: It’s Adam Mosseri’s world, and we’re just living in it. The head of Instagram took to the app (again) to announce new features for your profile and Reels.
Finally, a billionaire does something good. Mark Cuban has opened an online pharmacy in the US to slash pharmaceutical prices. Cuban’s goal is to disrupt the pharmaceutical industry that’s known to mark prices up over 100% on life-saving medications.
Last, the Queen has the world’s sweetest tea party with Paddington Bear. After 70 years on the throne, the Queen shows she’s still got her sense of humor in this cute sketch.
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).
Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Leah Sookoo, Taina Theano, Melanie Trottier and Morgan Berna.
Follow along @helloarcade.
17 Jun 2022
Adidas sues Nike, Apple lands top spot on valuable brands list and Kim Kardashian angers Monroe fans.
00:17:08
Show Notes:
Catching up with Mitzi, Manny and life as a project lead at Arcade Studios.
A first sip: Apple beats out Amazon and Google to land the top spot on the 2022 most valuable brands list. Valued at $947 billion, Apple is on course to become history’s first trillion-dollar brand.
Today’s hot tea: Adidas is suing Nike over its app and Adapt sneakers. The competing brands have taken their rivalry to a new level with this federal lawsuit.
Finally, Kim Kardashian is in hot water over alleged damage to the famous Marilyn Monroe dress she wore to the MET Gala. Noting missing gems and tears in the fabric, Marilyn historians are upset over more than just Kim’s major miss on the Met’s 2022 theme.
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).
Today’s show was co-hosted by Manny Abella (@_abella).
Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Leah Sookoo, Taina Theano, Melanie Trottier and Morgan Berna.
Follow along @helloarcade.
24 Jun 2022
Daily Harvest is in hot water, Meta announces a Creator Marketplace and Beyoncé ends hustle culture.
00:14:21
Show Notes:
Meet Mikenna! The newest member of the Arcade social team. We catch up on her first two weeks at Arcade Studios.
A first sip: Beyoncé has dropped her first new single in 6 years (!!), Break My Soul. A serious vibe shift away from hustle culture, we’re officially naming it the song of the summer.
Today’s hot tea: Daily Harvest is in a major scandal following allegations of food poisoning, severe liver damage and even gallbladder removals from people who ate their French Lentil + Leek Crumbles. People are reporting enormous hospital bills and little communication from Daily Harvest. What could Daily Harvest do differently? And, will they recover from this?
Last, Meta is launching a series of new creator monetization tools to help keep creators on their platforms. We explore the new features and talk about if it’s enough to help them compete with newer platforms like TikTok.
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).
Today’s show was co-hosted by Mikenna Ritchie (@mikritch).
Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Leah Sookoo, Taina Theano, Melanie Trottier and Morgan Berna.
Follow along @helloarcade.
30 Jun 2022
Instagram adds age verification, Khloe Kardashian gets spicy and meme pages talk “Instarrection.”
00:14:07
Show Notes:
Catch up with Mike and Mitzi while talking tea (flavors).
A first sip: Meme page admins have had it. They’re looking for greater support on a platform that favors original content and creators. They’ll be protesting on July 23rd at the aptly named “Instarrection” in NYC.
Today’s hot tea: Instagram adds a new age verification process for users under 18. The process includes ID uploads, social vouching and a selfie sent to the age verification tool @getyoti. Is the move from the goodness of their hearts or a ploy for future marketing efforts?
Finally, things got spicy on Hot Wings’ latest episode as guest, Khloe Kardashian, got flirty with host Sean Evans. Do we ship it?
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).
Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Leah Sookoo, Taina Theano, Melanie Trottier and Morgan Berna.
Follow along @helloarcade.
08 Jul 2022
Adele faces backlash, Rihanna tops billionaire list and Spotify gives us our main character moment.
00:15:11
Show Notes:
Meet this week’s co-host, TJ! Learn a bit about TJ’s journey with Arcade and finding direction and passion with his career.
A first sip: Adele defends the decision to delay her Las Vegas residency despite brutal backlash. Do we agree with how she handled the cancelation?
Today’s hot tea: We’re all taking business tips from Rihanna, America’s youngest self-made billionaire woman. In her recent Forbes feature, Rihanna’s net worth was estimated at a whopping $1.4 billion. However, the business mogul isn’t letting her fortune get to her head. She shares why she’ll continue working and how she plans to keep giving back.
Finally, Spotify’s Upside-Down playlist tells you which song will save you from Vecna. We share our top picks for a main character moment.
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). Today’s show was co-hosted by TJ Devaras (@t.devaras)
Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Leah Sookoo, Taina Theano, Melanie Trottier and Morgan Berna.
Follow along @helloarcade.
15 Jul 2022
Elon Musk wants out of the Twitter deal, Instagram is serving MSN and LimeWire is back.
00:14:37
Show Notes:
The tea is hot this week. Before we dive into our main stories we touch on Emmy nominations, Kris Jenner’s Masterclass and Khloe Kardashian’s baby news.
A first sip: Instagram launched two new features this past week. We’re celebrating being able to finally schedule Reels and are confused about Notes.
Today’s hot tea: Elon Musk is officially trying to back out of the Twitter deal. With claims on both sides for misconduct, this deal is starting to feel like a bad divorce.
Finally, LimeWire is back, but not in the way you remember. LimeWire relaunched last week as an NFT marketplace for art and entertainment with an initial focus on music. Something they will be doing differently is allowing buyers to use credit cards instead of crypto.
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).
Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Leah Sookoo, Taina Theano, Melanie Trottier and Morgan Berna.
Follow along @helloarcade.
22 Jul 2022
Kylie Jenner is a climate criminal, TikTok undergoes layoffs and Instagram tests out a new feed.
00:15:21
Show Notes:
Say hello to this week’s co-hosts: Mel and Taina! They catch up on the Calgary Stampede and might be changing the name of the show (sorry Mike and Mitzi!).
First up, Instagram is testing out a new portrait feed and we just have one thing to say, “We get it, Mosseri - you LOVE Reels.”
Today’s hot tea: Kylie is in hot water after released flight records show she took a 3 minute flight. The flight, later confirmed to be 17 minutes in length, has launched discussions about the climate crisis and gross displays of wealth.
Finally, TikTok has a handful of updates this week. From a new Shop feed and layoffs, to Beyoncé joining the app - there is a lot going on.
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).
This week’s episode was hosted by Taina (@tainatheano) and Mel (@melanielaurene).
Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Leah Sookoo, Taina Theano, Melanie Trottier and Morgan Berna.
Follow along @helloarcade.
29 Jul 2022
Adam Mosseri responds to backlash, Kate Moss heads new Diet Coke campaign and Glossier goes retail.
00:13:35
Show Notes:
Meet Vern: Arcade’s social video producer! Vern shares her experience visiting Calgary and discovering that it isn’t *completely* flat.
Nothing tastes as good as a successful campaign feels. Unfortunately for Diet Coke’s new creative director, Kate Moss, she won’t know that feeling. Mitzi and Vern weigh in on the brand’s recent campaign and missed opportunities.
Today’s hot tea: Is Mosseri gaslighting us? With an inundation of new features over the past few months, users are taking to the platform to say they’ve had enough. Even Kim and Kylie have joined in. We share our thoughts.
Finally, Glossier is making headlines after announcing their first ever retail partnership with Sephora. But, is it too late?
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).
This week’s episode was hosted by Vern (@vernicet).
Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Leah Sookoo, Taina Theano, Melanie Trottier and Morgan Berna.
Follow along @helloarcade.
05 Aug 2022
Beyoncé’s new album stirs up drama, Reels Play is released for US residents and Kanye West is mad at Adidas.
00:22:18
Show Notes:
We have a ton to cover this week, so let’s dive right in. First up, Kanye West is mad at Adidas for Yeezy Day and we’re on his side - mostly.
Another sip: Reels Play is here for US residents (*cries in Canadian*); is this enough incentive for creators to prioritize Reels?
Travis Scott has landed a Las Vegas residency. We talk about Astroworld, safety and if this move makes sense.
Today’s hot tea: Finally, Beyoncé’s new album “Renaissance” drops - but not without a bit of drama. From being accused of theft to using the same ableist slur Lizzo was just called out for - let’s talk about it.
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).
Today’s show was co-hosted by Benjamín Velázquez (@benvelazq).
Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Leah Sookoo, Taina Theano, Melanie Trottier and Morgan Berna.
Follow along @helloarcade.
12 Aug 2022
Kim and Pete split, Instagram launches NFT course and Serena Williams is leaving tennis.
It’s Mitzi’s last episode before her maternity leave! She serves Mike some tips for keeping the show spicy while she’s away.
Today’s hot tea: Kim and Pete are over! The news conveniently dropped the same day Khloe and Tristan’s new baby was born… Coincidence? Or orchestrated drama?
Next up: Instagram dives further into NFTs with new features and a free educational series on their @creators page. We speculate on what the future holds for NFTs.
Finally, the GOAT, Serena Williams, has announced that she is evolving away from tennis to focus on growing her family. With an amazing venture capital business on the go, we know she’ll excel in this new journey.
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).
Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Leah Sookoo, Taina Theano, Melanie Trottier and Morgan Berna.
Follow along @helloarcade.
19 Aug 2022
Lil Miquela signs with Pacsun, Google execs cross the line and Yeezy Gap isn’t what shoppers expected.
00:15:31
Show Notes:
Meet Harrison and Morgan! Two new Arcade team members who are co-hosting for the first time.
A first sip: Lil Miquela is officially the face of Pacsun. Very cool Web3 move, or dystopian movie in the making? We weigh in on the different sides of the controversial move.
Next up: Instagram has updates that are making social media managers everywhere smile. From the ability to cross post Reels between Instagram and Facebook, and improved analytics, we’re happy to see Instagram listening to user feedback.
What is going on in big tech? Google employees are reporting threatening messages from executives about layoffs and there being “blood in the streets” if profits don’t go up.
Finally, Kanye’s new collab with Gap and Balenciaga wasn’t displayed exactly how shoppers are used to. Instead of neatly hanging the garments on hangers, Kanye insisted they be displayed in large, black Frakta bags around the store. Is it a great example of staying true to your brand or a play for attention? Or both?
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).
This week’s episode was co-hosted by Harrison (@harrisonneefcreative) and Morgan (@moseylifestyle).
Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Leah Sookoo, Taina Theano, Melanie Trottier and Morgan Berna.
Follow along @helloarcade.
26 Aug 2022
Chamberlain Coffee raises $7 million, Kim K runs loop giveaway and Brooklyn Beckham is a chef.
00:16:35
Show Notes:
This week’s dream team, Manny and Taina, are hosting TFL!
Kicking things off: Chamberlain Coffee has secured $7 million in funding. The brand has done a remarkable job staying true to the 21-year old founders brand, Emma Chamberlain. How do we get a sip?
Up next, Kim Kardashian is back on her look marketing game. We have questions - mainly, does anyone ever actually win these?
Today’s hot tea: Pinterest Shuffles is here! Catch us spending our Friday night building mood boards, if we ever get an invite.
Last, Brooklyn Beckham caused a stir after attributing his success to being a chef? Was he misled by Daniel Mac, or just out of touch?
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).
This week’s episode was co-hosted by Taina (@tainatheano) and Manny (@_abella).
Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Leah Sookoo, Taina Theano, Melanie Trottier and Morgan Berna.
Follow along @helloarcade.
02 Sep 2022
Aritzia causes confusion, Instagram tests "Candids" and House of the Dragon’s $100 million marketing budget.
00:16:37
Show Notes:
This week’s dream team, Mel and Mikenna are hosting TFL!
A first sip: Aritzia releases a collaboration line with Emma Chamberlain. Or wait - it isn’t new? Maybe it’s just a marketing campaign.
BeReal, sorry - we mean Instagram, has updates for us. We talk “Instagram Candids,” the precise location fear and security tips.
Today’s hot tea: House of the Dragon got a whopping $100 million media spend budget. The budget was HBO’s highest ever and, to no surprise, it worked.
Before we go: Let’s talk about Addison Rae’s parents. While Addison’s career moves into traditional media, can she get away from the drama?
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).
This week’s episode was co-hosted by Mel (@melanielaurene) and Mikenna (@mikritch)
Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Leah Sookoo, Taina Theano, Melanie Trottier and Morgan Berna.
Follow along @helloarcade.
09 Sep 2022
Crypto.com’s $7 million dollar mistake, Jerry Seinfeld models Kith and Don’t Worry, Darling has us worried.
00:12:36
Show Notes:
This week’s duo is Manny and Harrison! They dish on what they’re looking forward to this fall.
A first sip: Crypto.com accidentally sent a customer over $7 MILLION dollars instead of the $68 they actually owed. What would you do if it happened to you?
Next up: Jerry Seinfeld is the face of the new Kith line. Is it a good move for the brand?
Finally, what is going on with Don’t Worry, Darling? Did Harry Styles spit on Chris Pine? Why is Florence Pugh not at media events? If you’re also having trouble keeping up, we break down some key details of the feud(s).
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).
This week’s episode was co-hosted by Manny (@_abella) and Harrison (@harrisonneefcreative)
Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Leah Sookoo, Taina Theano, Melanie Trottier and Morgan Berna.
Follow along @helloarcade.
16 Sep 2022
Patagonia’s major move, Instagram’s latest feature and another new Kardashian brand.
00:11:25
Catch the show on YouTube! https://www.youtube.com/channel/UCGgGaOspKwWFZl5jt3nnvIQ
Show Notes:
Welcome back! Hosting this week is Micky, Arcade’s Paid Media Intern, and Morgan, Tea for Lunch’s Producer!
A first sip: OfftheGrid is a new, Tinder-like app specific to travel. We talk about its features and if we’d actually use it to meet new friends.
Next up: Instagram is rolling out Group Profiles. Are they a fun way to engage with your friends or a messy breakup waiting to happen?
Today’s hot tea: Kourtney Kardashian Barker is disrupting the vitamin industry with her new brand, “Lemme.” Are the cute bottles enough of an incentive to buy?
Finally, Patagonia’s billionaire founder, Yvon Choinard, has announced he will be giving the company to a trust that will use its profits to fight the climate crisis. People have mixed feelings about the move and we dive into them.
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).
This week’s episode was co-hosted by Morgan (@moseylifestyle) and Micky (@m1ckyxp)
Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Leah Sookoo, Taina Theano, Melanie Trottier and Morgan Berna.
Follow along @helloarcade.
22 Sep 2022
YouTube’s major monetization updates, Ye is done with GAP and Serial is back.
00:15:08
Show Notes:
Mitzi is back for this week’s episode! Plus, Mike shares a wild story from his morning commute.
A first sip: YouTube has launched some exciting updates to their creator platform. Speaking of YouTube, we’re now posting the video versions of these episodes to our channel. Subscribe here: https://www.youtube.com/channel/UCGgGaOspKwWFZl5jt3nnvIQ
Next up: Ye is not happy about his partnerships with adidas and GAP. He took to social to share the restrictions being placed on him with Yeezy. Are we team Ye this time?
Today’s hot tea: A new Serial episode has been released following Adnan Syed’s conditional release from prison. After spending two decades incarcerated, new evidence has come to light that suggests the case was deeply flawed.
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).
Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Leah Sookoo, Taina Theano, Melanie Trottier and Morgan Berna.
Follow along @helloarcade.
29 Sep 2022
Megan Thee Stallion supports fans’ mental health, TikTok updates and the National Fenty League.
00:09:11
Show Notes:
Welcome back to Tea for Lunch! This week Vern and Morgan are co-hosting, the duo that makes up Tea for Lunch’s production and editing team. We’re also celebrating Vern visiting Arcade IRL!
A first sip: Megan Thee Stallion launched “Bad Girls Have Bad Days Too” to provide her fans with mental health resources and we have no choice but to stan.
Today’s hot tea: Music, fashion, beauty and now - football. What can’t Rihanna do? The NFL is officially the National Fenty League and we can’t wait.
Last, TikTok stresses users out with their new update to the “save” button. Goodbye sweet anonymity.
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). This week’s episode was co-hosted by Morgan (@moseylifestyle) and Vern (@vernicet).
Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Leah Sookoo, Taina Theano, Melanie Trottier and Morgan Berna.
Follow along @helloarcade.
06 Oct 2022
TikTok launches familiar feature, Kim K was fined over $1 million and adult Happy Meals are here.
00:13:14
Show Notes:
Mitzi and Mike are back this week hosting together! Talking about life with a newborn and Mitzi’s “zombie era.”
A first sip: TikTok is testing a new feature called “TikTok Now” and it feels… ⚠️weirdly familiar ⚠️?
Today’s hot tea: Kim Kardashian has been fined $1.26 million for promoting crypto securities without proper disclosure. We explain the reasoning behind the firm punishment.
Finally, Happy Meals are back - for adults! McDonalds is now offering Happy Meals with adult portions and even a cool toy. We’re so in.
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).
Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Leah Sookoo, Taina Theano, Melanie Trottier and Morgan Berna.
Follow along @helloarcade.
13 Oct 2022
Tom Cruise wants to shoot a movie in space, YouTube handles are here and Meta is “vibe planning.”
00:12:53
Show Notes:
Today’s show is co-hosted by Mitzi and Mikenna! Before diving in, let’s talk about Halloween parties.
A first sip: Tom Cruise is looking to shoot a feature film in space and honestly we can’t wait.
Next up: YouTube is launching a much anticipated feature, channel handles! The new feature is sure to make channel discovery far easier and adds an extra layer of security creators are looking for.
Last, Meta is vibe planning. What’s vibe planning? We wondered the same. Listen to find out.
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). This week’s episode was co-hosted by Mikenna (@mikritch).
Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Leah Sookoo, Taina Theano, Melanie Trottier and Morgan Berna.
Follow along @helloarcade.
20 Oct 2022
Is this the future of streaming services?
00:11:58
Show Notes:
Today’s show is co-hosted by Harrison and Taina!
A first sip: Drake is the first person to reach 50 billion streams on Spotify! To celebrate, he’s teaming up with FC Barcelona to launch an OVO branded kit. We explore the potential for this collab and why it makes sense to integrate music and sports.
Next up: Netflix is launching a new, cheaper, subscription option in the US – but is it moving too far away from their original business model?
Finally, is the GIF dead? With more people starting to call the medium “cringe” we explore what the natural transition away from it might look like.
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). This week’s episode was co-hosted by Harrison (@harrisonneefcreative) and Taina (@tainatheano).
Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Leah Sookoo, Taina Theano, Melanie Trottier and Morgan Berna.
Follow along @helloarcade.
27 Oct 2022
Should brands be responding to Ye’s recent behavior?
00:15:43
Show Notes:
Today’s show is co-hosted by Mitzi and Mikenna! Before we dive into the tea, we talk about Halloween costumes we won’t be doing this year and Arcade Studio’s recent experience getting a personal shopping night at Kotn (thank you, Kotn)!
First up: Instagram has new updates – and before you panic, they’re actually good! We talk about Instagram’s new scheduling feature and updated privacy settings.
Today’s hot tea: Should brands be responding to Kanye’s recent behavior online? How can we better support marginalized communities as marketers?
Finally, there’s a new app sweeping through highschools in the US and it’s surprisingly not toxic. Would we give it a shot?
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). This week’s episode was co-hosted by Mikenna (@mikritch).
Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Taina Theano, Melanie Trottier and Morgan Berna.
Follow along @helloarcade.
03 Nov 2022
Instagram’s major glitch, Elon Musk owns Twitter and our favorite celeb Halloween costumes.
00:10:17
Show Notes:
This week Arcade’s social media interns are taking over Tea for Lunch! Meet Addi and Nya.
A first sip: Instagram had a major glitch this week that acts as a reminder to all marketers and creators; diversify your marketing channels!
Today’s hot tea: Elon Musk officially owns Twitter. What does this mean for the future of the platform? We dive into subscription models, a “pay to play” model and who the changes will benefit.
Finishing up with a palette cleanser, we need to talk about celebrity Halloween costumes. Addi and Nya talk about their favorite looks.
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). This week’s episode was co-hosted by Addi (@addibrielle) and Nya (@nyaroutjock)
Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Taina Theano, Melanie Trottier and Morgan Berna.
Follow along @helloarcade.
17 Nov 2022
Twitter verification changes and the New York Knicks land Kith CEO as creative director.
00:13:27
Show Notes:
This week Tea for Lunch is hosted by Manny and Mel! They catch up on how they’re getting through the busy Q4 season.
A first sip: Instagram launched a ton of exciting updates this week. Catch us adding a vibe to our carousels with the new music features and debating over buying a creator subscription. We also talk about the two major new features we’re thrilled about as an agency.
Today’s hot tea: Twitter has been going through changes and not everyone is loving them. We talk about what changes to the verification process means for brands and creators, brands leaving the platform and an iconic move by Doja Cat.
Finally, the New York Knicks have appointed their first creative director, Ronnie Fieg, founder and CEO of Kith. What does this groundbreaking move mean for the future of sports teams?
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). This week’s episode was co-hosted by Manny (@_abella) and Mel (@melanielaurene).
Balenciaga pulls ad campaign, Musk announces Twitter 2.0 and someone tried to bully Ms. Rachel.
00:17:06
Show Notes:
Before we jump into today’s tea, Mitzi and Taina talk about going viral on TikTok and how to handle the heat when a video takes off.
A first sip: Someone sent a hateful email to Ms. Rachel and moms on TikTok are not having it. We talk about what happens when a beloved creator gets a hater.
Next up: Musk has announced that he plans to hire software developers for Twitter 2.0. The announcement comes after major layoffs at the company. So… What even is Twitter 2.0?
Finally, Balenciaga has pulled and apologized for their controversial bear campaign. We, like the internet, are wondering – how did this campaign make it live?
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). This week’s episode was co-hosted by Taina (@tainatheano).
FIFA debuts high-tech ball, Meta gets $275 million GDPR penalty and Balenciaga points fingers
00:17:40
Show Notes:
The holiday season is here, and that means one very important thing: It’s Spotify Wrapped season.
A first sip: FIFA debuts a new high-tech ball for the World Cup. How will this new tech help refs make calls?
Next up, Meta has been hit with a $275 million GDPR penalty for a Facebook data breach. What will this major fine mean for Meta?
Finally, we cover the updates on what’s going on with the highly critiqued Balenciaga ads. How do we feel about their new lawsuit, from an agency perspective, and can they recover from this?
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).
Instagram’s 2023 trend report is out, Spotify shares top podcasts and Wednesday tops charts.
00:17:04
Show Notes:
We’re back and we’re drinking Pilk… Pepsi and milk, naturally.
A first sip: Instagram’s 2023 trend report is here. We cover the must-know sections of the report, including: fashion, AI, politics, finance and more. Plus, was Instagram wrong to only survey Gen Z?
Next up: Spotify’s 2022 top podcasts have been announced. Are you surprised by any of the shows that grabbed top spots?
Finally, in TV news, Wednesday hit 400 million hours in the first week it was launched. The show has now hit #3 in Netflix’s rankings with only 8 episodes out.
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). Today’s show was co-hosted by Benjamín Velázquez (@benvelazq).
Facebook threatens to block news, ChatGPT unlocks possibilities and Complex releases best brands.
00:23:48
Show Notes:
It’s holiday party season! We talk about this year’s party for Arcade and if karaoke really is an even playing field.
A first sip: Facebook is threatening to block news if new legislation is passed in the US. Should outlets pay to be on Facebook?
Next up: Everyone is talking about ChatGPT, an AI designed by OpenAI that has been helping people write emails, do research and even write code. What role could AI play in the future for marketing?
Finally, Complex has released its list of the Best Brands of 2022. Top of the list, to no surprise, is Aimé Leon Dore. We talk about the list, who we’re surprised by and what we were happy to see.
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). Today’s show was co-hosted by Harrison (@harrisonneefcreative).
Messi posts most liked Instagram photo, IG opens up about shadowbans and Elon polls Twitter.
00:13:51
Show Notes:
First up, Argentina won the World Cup last weekend and Messi won the top spot on Instagram for the app’s most liked post. Also, how did Salt Bae get a photo with him?
Next up, we have some Instagram updates. Are you actually shadowbanned? What do you do if you’re hacked? And, Mitzi spills the tea on a celeb Arcade helped regain access to their account.
Finally, Elon has been talking about the struggle running both Tesla and Twitter. Will he be stepping down as the CEO of Twitter?
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).
Welcome back to Tea for Lunch! This week the tea was a bit dry, so instead we cover 3 marketing trends we predict will have a major impact in 2023.
A first sip: YouTube is making a comeback! For fans of the platform, expect to see more of your favourite creators starting channels in the near future.
Next up, wealth displays are out. After years of showcasing their opulent lifestyles, influencers and celebrities have started to get backlash on their out of touch content. Is this the year of the No Name pantry?
Finally, are you a niche content creator? It may be time to niche down… more. This year, more brands are looking to partner with niche, micro influencers. Not sure what niche to work on? We have some ideas.
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).
Instagram removes Shop tab, media outlets jump on TikTok and YouTube is sharing revenue.
00:16:55
Show Notes:
Okay so the Coachelle lineup just dropped and (some of us) can’t wait. Some of us can’t handle 3 days in the desert.
A first sip: Instagram has announced they’ll be removing the Shop tab. Is this the end of IG shopping, or does Mosseri have another plan up his sleeve?
Next up, news leaders are turning to TikTok, podcasts and email newsletters. What will this move do for the popularity of platforms?
In creator news, YouTube is bringing monetization to Shorts as of February. Will this be the first short form video platform to pay creators well? It’s looking promising.
Last up, a Montreal bagel dunk? Say no more. How are we going to get our hands on the new Nike shoe?
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).
Paris Hilton gets us hyped for the 2024 Olympics and Google makes major search updates.
00:14:45
Show Notes:
It’s Mitzi and Morgan’s first time on the show together! They talk about what it’s like to be a YouTube creator, handling hate online and what it’s like producing a live podcast.
A first sip: Google search has made some exciting updates. The changes will allow users to search using both images and text and will feature more content creators in search results. It’s a win-win for users and creators.
Next up: Twitter has some new updates and we’re not sure how to feel about them. Seriously, who asked for hashfetti?
Finally, the Paris Olympics launched a campaign to promote the upcoming 2024 games with none other than Paris Hilton herself.
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).
Instagram pivots back to photos, M&M’s pulls spokescandies and LTK shares top sellers.
00:15:59
Show Notes:
Talking about Arcade Athletics, our new dodgeball team. How did our first game go?
A first sip: Instagram, and specifically Adam Mosseri, has announced the platform will be pivoting back to focus more on photos in 2023. Photographers and Kardashians everywhere can rejoice.
Next up: Is this the end of the M&M’s spokecandies? Just before the Super Bow, M&M’s has announced they are replacing the long-standing spokescandies with actress, Maya Rudolph. We share our thoughts.
Finally, the Dyson Airwrap and Tarte Lip Balm top the charts of $3.6 billion worth of goods brought in via influencers through the LTK platform. We share our thoughts on the list and influencer marketing for 2023.
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).
TikTok exposed for “heating” videos, Beyoncé announces a world tour and the worst SMM position.
00:12:29
Show Notes:
A first sip: Beyoncé has announced her first solo world tour since 2016. But - will fans actually be able to get tickets?
Next up: Could this be the world’s worst Social Media Manager position? Tasks include: video editing, photo editing, uploading assets to social and… cooking?
Finally, TikTok is in hot water after the app’s “heating” button was revealed by Forbes. Does this change the way we’ll be using the app?
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).
This week was hosted by Taina (@tainatheano) and Morgan (@moseylifestyle).
Franco and Brie share sweet moment, the tea on the Grammys and Instagram’s leaked feature.
00:13:48
Show Notes:
A first sip: What was the tea with this year’s Grammys? We dive right in.
Next up: Is Instagram taking a page out of Twitter’s book? We talk paid verification and what we hope Instagram does instead.
Finally, James Franco and Alison Brie share a sweet moment to promote their upcoming romantic comedy. We share thoughts on this fresh take on movie marketing.
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).
This week was co-hosted by Harrison (@harrisonneefcreative).
The best of Super Bowl 2023: Rihanna, the game, and the most viral commercials.
00:16:02
Show Notes:
A first sip: Hilton’s 10-minute-long TikTok ad is a must-watch.
Next up: Rihanna’s Super Bowl halftime performance and pregnancy announcement was the second most watched halftime performance of all time.
Kansas City Chiefs Beat Philadelphia Eagles to Win 2023 Super Bowl. Kelcee brothers made history by being the first siblings to play each other in the Super Bowl.
Finally: We summarize the Super Bowl commercials that made waves on social media including Tubi, e.l.f. Cosmetics and NFL.
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).
Big updates from Meta, who should use paid verification and Later’s new AI caption writer.
00:11:48
Show Notes:
Catching up! Mikenna’s experience being an Arcade Studios client, Arcademy internship updates and more.
A first sip: Meta announced Broadcast Channels, a new way for creators and brands to engage directly with their followers. We share our tips for brands thinking about using the feature.
Next up: Meta is launching paid verification. We run down what it is and who should be using it.
Finally, Later just launched their new AI caption writer. We talk about why we’re loving it and what it means for people working in social media.
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).
This week was co-hosted by Mikenna (@mikritch) and Manny (@_abella).
Could this be the end of TikTok? Plus, Instagram study proves engagement is down for brands.
00:15:42
Show Notes:
A first sip: Could this be the end of TikTok? This week Biden’s administration announced the ability to shut down TikTok, and bans were put on Government-owned devices in Canada and the UK. A gentle reminder to diversify your content.
Next up: If your brand has noticed a drop in Instagram engagement, you’re not alone. Here’s what a new study found.
Finally, people just won’t stop being mean to Ms. Rachel – resulting in a social media break from the creator.
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).
TikTok wants users to pay for content, creators share Shorts revenue and a must-see ad campaign.
00:13:23
Show Notes:
Welcome back! Today we have Mel and Morgan hosting, aka M&M 2.0.
A first sip: Is YouTube Shorts monetization worth it? A month after the program’s launch, creators are now sharing what they have earned.
Next up: TikTok is introducing paywalls so creators can charge for certain types of payment. Would you pay?
Finally, cereal brand, “Surreal,” is making a big splash with their latest ad campaign. It has us thinking about using a celebrity’s likeness for memes. Is it harmful? Or just for fun?
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).
This week was co-hosted by Mel (@melanielaurene) and Morgan (@moseylifestyle).
Dove turns their back, Meta confirms Twitter competitor and highlights from the Oscars.
00:19:52
Show Notes:
It’s Oscar season! We recap our favorite acceptance speeches, beautiful moments and awkward interviews.
Next up: Meta has confirmed they’re building a Twitter competitor. We share our thoughts on what migration might look like, theories around Meta profiles, engagement concerns and more.
Finally, Dove partnered with Ogilvy on a new advertising campaign that encourages TikTok users to turn their back on the bold glamor filter. Is the campaign a smart move?
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).
Updates on the TikTok ban, Spotify’s new discovery feed and Corteiz’s New York drop.
00:14:18
Show Notes:
A first sip: Spotify has debuted a TikTok style discovery feed where you can swipe through songs, podcasts and audiobooks. But – is it sustainable for artists?
Next up: We need to talk about the U.S.’s hearing around banning TikTok. We share the updates we have and what we think will happen next.
Last, but not least – we share our thoughts around the hugely popular Corteiz shoe release in New York. IRL marketing? We’re into it.
That’s all for this week’s tea. We’ll be back next week with a new episode.
*CORRECTION: Regarding the Spotify Discovery Feed commission, the amount Spotify takes is a 30-40% per stream, not $0.40 per stream, and ONLY when opted into the Discovery Feed Radio & Autoplay options.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).
This week was co-hosted by Harrison (@harrisonneefcreative) and Morgan (@moseylifestyle).
Pepsi rebrands for Gen Z, Levi’s makes a controversial AI move and Twitter changes verification.
00:11:34
Show Notes:
A first sip: Pepsi has rebranded (again). This time, they’re putting Gen Z at the forefront of their brand planning and are shining a light on their zero sugar product.
Next up: Is Levi’s in the wrong for using AI to “diversify” their models? We share our thoughts.
Finally, Twitter has some updates including changes to paid verification and what to expect from your For You feed. What does this mean for celebrities on the platform?
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).
This week was co-hosted by Morgan (@moseylifestyle) and Mikenna (@mikritch).
Meta’s paid verification rolls out, YouTube takes top spot for TV streams and thoughts on LSU vs IOWA.
00:13:25
Show Notes:
A first sip: Are you noticing more people getting a blue verification check on Instagram and Facebook? Meta’s paid verification is officially rolling out in the U.S.
Next up, YouTube has officially surpassed all other streamers for television viewing in the U.S. What does this mean for the future of content creators?
Today’s hot tea: Let’s talk women’s sport, LSU vs IOWA and the future of athletes on social media.
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).
This week was co-hosted by Mel (@melanielaurene) and Taina @tainatheano).
YouTube gets Sunday Ticket series, Lemon8 grows in popularity and Meta launches new AI features.
00:18:49
Show Notes:
A first sip: YouTube is making moves to compete against traditional media. What does the Sunday Ticket purchase mean? Where else could YouTube get into the TV space?
Next up, Lemon8 is taking over – the app store at least. The new TikTok/Instagram/Pinterest hybrid is quickly growing in popularity in the US. Have you logged on?
Finally, let’s talk AI. While we’re seeing incredible growth in AI capabilities, we’re also seeing people pushing back against doing any more AI development. We discuss updates from Meta and the petition to block development.
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).
Is Coachella worth it? Our recap on Coachella Weekend 1. Plus, a major update from Twitter.
00:14:04
Show Notes:
Any writers out there? You may want to jump back on Twitter. The platform is now allowing Twitter Blue users to post up to 10k characters in a single “tweet.”
Today’s hot tea: Our Coachella recap! Manny attended weekend 1 and is back and spilling all the tea, including: best performances, if it’s worth going, what happened with Frank Ocean’s set and much more.
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).
Today’s show was co-hosted by Manny Abella (@_abella) and Benjamín Velázquez (@benvelazq).
Sofia Richie’s wedding was PR gold. Plus, major Instagram updates and news for Twitter advertisers.
00:15:41
Show Notes:
A first sip: Instagram has released some much anticipated features including additional links available in bios and metrics for Reels! Plus, a new way to discover what’s trending (where have we seen this feature before?).
Next up: If you’re a Twitter advertiser, listen up. All advertisers are going to need to do this before they can go live.
Finally, let’s talk about the Royal Wedding. Sofia Richie’s wedding, that is. We go over why some are calling this the greatest PR stunt in years.
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).
This week’s episode was co-hosted by Harrison (@harrisonneefcreative) and Morgan (@moseylifestyle).
Follow along @helloarcade.
05 May 2023
TikTok’s secret UGC program and the biggest marketing wins from the Met Gala.
00:13:36
Show Notes:
Before we start sipping: Catching up about Arcade’s internship program, the Arcademy, our new kickball team and more.
A first sip: Is TikTok running a secret UGC program? Reports have come out about creators in the program making upwards of $30k a month. Here’s what we know so far.
Today’s hot tea: This year’s Met Gala was full of controversy, stunning looks and big brand moments. We share our favorite moments from a marketing lens.
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).
This week’s episode was co-hosted by Mel (@melanielaurene).
Montana bans TikTok, Musk appoints new Twitter CEO and ABC's massive Bachelor announcement.
00:10:56
Show Notes:
Breaking news: Montana is the first U.S. state to BAN TikTok. What happens next and who is affected? We share the details.
Next up: Twitter has officially announced a new CEO will be replacing Elon Musk as he moves to a background role. Who exactly is “The Velvet Hammer,” and what do we think about the move?
Finally, there has been a massive move in the reality TV industry with ABC’s announcement of “The Golden Bachelor.” Here’s the tea on the upcoming series.
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).
This week’s guest hosts were Manny Abella (@_abella) and Taina (@tainatheano).
Marketers’ opinions on Selling Sunset, the TikTok ban heats up and Instagram announces a text-based app.
00:13:41
Show Notes:
This week we’re shamelessly talking about Selling Sunset – the internet’s current phenomenon. We share thoughts on the show and what we’d recommend for the agents as marketers.
Next up: The TikTok ban situation is heating up in Montana. How can creators emerge unscathed?
Today’s hot tea: Major news from Instagram – there is a new text-based app launching sometime in June. We share thoughts on what would make the app valuable to IG users.
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).
This week’s guest hosts were Morgan (@moseylifestyle) and Mikenna (@mikritch)
A first sip: The U.S. Surgeon General has released a new public health warning around youth social media use.
Next up: TikTok star, Alix Earle, was rescued by Airbnb after discovering the accommodations she’d booked during a girls’ trip didn’t exist. Great social listening move, or a stunt?
Finally, there’s some drama surrounding the upcoming NBA Playoffs. Let’s talk burner accounts.
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).
Duracell’s viral ad, TikTok ban updates, and everything you need to know about social media this week.
00:10:28
Show Notes:
Introducing our new segment: The Sip. It’s everything you need to know that’s happened in the world of social media over the last week - shared in small sips. Let’s get into it.
Today’s hot tea: Could this be TikTok’s saving grace? Here’s where things are at now with the proposed ban.
Duracell did what? We talk about the viral move the brand took. Hint: It may or may not involve “Scandoval.”
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).
Pharrell Williams' Louis Vuitton debut, Pixar loses touch and Linda Yaccarino’s first Twitter email.
00:12:30
Show Notes:
The Sip: The top stories from social media this week; including Linda Yaccarino’s, the new Twitter CEO, first company-wide email, Instagram Reels updates and more.
First up, our feeds have been taken over by Pharrell Williams’ debut Louis Vuitton show. Here are our thoughts.
Finally, is Pixar losing touch with viewers? We talk about the recent opening weekend flop for Elemental and what the brand can do to win back audiences.
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).
Nobody asked Musk and Zuckerberg to do this. Plus, YouTube trials A/B testing and Rihanna resigns.
00:16:06
Show Notes:
Mitzi is coming at you this week off the high of a big kickball win.
The Sip: This week’s updates from Meta, TikTok and Twitter. Plus, a move nobody wanted from Elon Musk and Mark Zuckerberg.
Our first main story: YouTube is bringing thumbnail A/B testing functionality to the platform!
Today’s hot tea: Rihanna has officially resigned as Savage X Fenty’s CEO. We talk about the move, what it means to be a CEO and what Rihanna will do next.
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).
Threads is here! Plus, Alix Earle’s scholarship and breaking down the Barbie movie’s marketing.
00:10:26
Show Notes:
The Sip: We have updates from Meta, LinkedIn, Twitter and TikTok this week. Here’s everything you should be paying attention to (and maybe even concerned about).
Today’s hot tea: Meta has officially launched their much-anticipated Twitter competitor, Threads. Social media managers everywhere are… so tired.
Next up: Alix Earle’s refreshing and creative announcement.
Finally, do you feel like you’ve already seen the Barbie movie at this point? We break down the movie’s massive marketing strategy (that was 15 years in the making).
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).
Taylor Swift boosts the economy, Instagram labels AI content and Elon Musk auctions Twitter items.
00:12:42
Show Notes:
Theme parties, Beyoncé and thinking about Halloween.
This week’s Sip: You can now share Threads to Instagram DMs, X secures their handle and more.
First up: Estimates are in and Taylor Swift’s Eras tour could add $5 billion to the U.S. economy.
Instagram is working on labels for AI generated content. What other tags do we wish we had?
Finally, Elon Musk is auctioning off all of Twitter’s old stuff. We’re talking: appliances, chairs, sculptures… You name it. Are any of the pieces on your wishlist?
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).
TikTok’s massive shop update, key moments from the VMAs and what’s going on with Aaron Rodgers.
00:15:36
Show Notes:
Welcome back! We’re kicking this week’s episode off with Mitzi’s experience seeing Beyoncé last week.
First up, the VMAs just happened! We review some of the most viral moments from the show.
Next up, TikTok has introduced a massive new shop upgrade. Could they be on the road to becoming the next Amazon?
Finally, could this be the end of Aaron Rodgers’ career? Mitzi gives a run down of what’s been happening with the athlete’s career lately and where things are at now with his recent injury.
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).
First up, the writer’s strike may finally be over. After a tentative agreement was signed, writers are now able to return-to-work with new conditions around AI use.
Next, Travis Kelce and the NFL are enjoying the Taylor effect. Kelce jersey sales soared 400% after the pair were spotted together last weekend.
Finally, this season’s Super Bowl halftime performer has been confirmed! We share which Usher songs we’re hoping to hear.
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).
This week on The Sip: Instagram is testing 3-minute and 10-minute Reels, generative AI is coming to Instagram, and more.
Next, Beyoncé dropped the trailer for ‘Renaissance’ Concert Film over the weekend, hitting theatres on December 1st.
The Oct. 1 “Sunday Night Football” game averaged 27 million viewers, making it the most-watched Sunday program since the Super Bowl thanks to Taylor Swift.
Finally, Forbes released their second annual Top Creators List for 2023, including Alix Earle, Mr. Beast, Paul Brothers, and more.
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).
Gen Z wants to retire early, SKIMS launches menswear and Netflix is building an IRL experience.
00:17:46
Show Notes:
This week on The Sip: LinkedIn pops off, WhatsApp brings account switching (finally!) and thoughts on YouTube’s partner requirement changes.
First up: SKIMS launched their menswear collection this week with an ad campaign that features male athletes. Smart choice or a move away from their brand direction?
Next up: Gen Z wants to retire earlier than other generations. At least, that’s what a new survey shows. Here’s how they plan to get there.
Finally, Netflix is working to bring an IRL experience to customers. Here’s what we know so far.
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).
Finally, Walmart deserves props for absolutely nailing their Black Friday advertising. The Mean Girls’ inspired ad is blowing up online with the mom community.
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).
Frida Baby’s genius New York Marathon campaign and Instagram launches carousel collabs.
00:18:19
Show Notes:
What we’re learning about hosting from Chicken Shop Date. Plus, our thoughts on the Met Gala theme, Modern Warefare 3 and Britney Spears’ memoir.
The Sip: Instagram carousel post collabs, Meta’s ad free subscription model and LinkedIn hits 1 billion users.
First up, creator news accounts are surpassing traditional media. What could this mean for legacy media and journalistic integrity?
Next up, luxury brands are continuing to pivot to athletic partnerships. We break down Tiffany’s partnership with the Shanghai Marathon.
Speaking of marathons, the New York Marathon happened this weekend and users are taking to social media to chat about celebrity times. But our favorite moment? Frida Baby’s celebration of moms.
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).
LinkedIn Newsletters grow 3x, Mark Cuban is leaving Shark Tank and Angelina Jolie enters the fashion game.
00:09:57
Show Notes:
Today our Vancouver team is doing a takeover! Meet Caroline, our new Social Media Lead!
This week’s sip: TikTok users are watching longer videos, Meta is requiring AI ad disclosures and LinkedIn Newsletters are growing quickly.
A first sip: Mark Cuban is selling his stake in the Dallas Mavericks on the heels of him stepping down from Shark Tank. Who do we think would help the show grow with younger audiences?
Next up, Angelina Jolie has entered the fashion game with a bold statement: “I’ll probably lose money.”
Finally, Taylor Swift has won Person of the Year for TIME Magazine for the second time. Interestingly, a popular brand was nominated for the award as well.
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).
This week’s episode was co-hosted by Mel (@melanielaurene) and Mikenna (@mikritch)
This episode is something different as we wrap up 2023; we’re sharing our top 3 marketing, pop culture and tech stories from the year and the top 3 things we watched. From ChatGPT and Threads, to Elon’s acquisition of Twitter, this has been quite the year!
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).
The Golden Globes were spicy, Nike ends partnership with Tiger Woods & we’re releasing a trend report!
00:17:15
Show Notes:
We’re back for our first episode of 2024 and Mike is in his comfort creator era.
Major announcement: Arcade’s first marketing Trend Report is being released next week! Subscribe to get your copy for free: https://scanclub.substack.com/
Our first story: The Golden Globes had some very… interesting moments. Here’s what we thought.
Next up, Nike and Tiger Woods have officially ended their 27-year partnership. Why? We have our theories.
Finally, Kim Kardashian’s mobile game is officially shut down and players are not happy!
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).
Thoughts around the Superbowl and who we hope to see playing.
This week’s sip: TikTok is testing 30 minute uploads, you can finally cancel in progress Instagram Stories and BeReal is back!
Today’s first story: Solo Stoves’ CEO was replaced after their Dogg campaign didn’t get the sales the company expected. It has us wondering, where is their CMO?
Next up: Oscars’ nominations are out and Barbie fans are not happy.
Finally, Netflix has struck a 5 BILLION DOLLAR deal to stream WWE starting in 2025. What??
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).
On The Sip: Instagram launches Flipside, polls are available for Reels and Feed posts, TikTok adds an option to swap backgrounds and WhatsApp adds an AirDrop-like tool.
First up! Super Bowl ads are rolling out and we have some thoughts. On our radar? DoorDash’s strategic move.
Next up: Universal Music Group has officially removed their catalog of music from TikTok. What does this mean for marketers?
Finally, history was made this week as the first ever human patient received a Neuralink implant.
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).
This week’s episode was co-hosted by Harrison (@harrisonneefcreative) and Mike (@mmmiiike.
First up! Snapchat is positioning themselves as the “antidote” to social media. Is that really what they are?
Next up, Michael Cera got lumped in with CeraVe and the brand responded with an elaborate campaign. Did we need this?
Last, do you ever pay attention to how much you’re scrolling? This brand is sharing the impact in their thumb vs feet challenge.
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).
This week’s episode was co-hosted by Harrison (@harrisonneefcreative) and Morgan (@morganonsocial).
For more from Arcade, follow us on Instagram and TikTok @helloarcade.
Follow along @helloarcade.
16 Feb 2024
Our 100th episode celebration! Super Bowl hot takes, Beyoncé made us country music fans & surprises.
00:31:51
Show Notes:
This is episode 100!! How we came up with the idea (over wings) and how it has served us as an agency.
This week on The Sip: YouTube gave us a feature nobody asked for (but maybe we’ll like?), Threads lets you see your liked posts and more.
Today’s hot tea: We need to break down this year’s Super Bowl. We talk memorable moments, our real thoughts on the commercials, Kanye’s stunt and, of course, the game.
Beyoncé announced her new album and we have thoughts! How she announced it, our thoughts on it being country-themed and the cool connection to Calgary.
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).
We’re hooked on the 52-part series, Walmart steps into the ad game and Billie Eilish shades TikTokers.
00:15:04
Show Notes:
This week on The Sip: Instagram is adding a Carousel feature to Reels (and it’s giving us deja-vu), Instagram is also limiting hashtags and YouTube mobile studio got some good updates.
First up: The People’s Choice Awards had some interesting moments. Our thoughts on TikTokers going to award shows, Adam Sandler’s speech and more.
Next up, Walmart is acquiring Vizio TV and their operating system. It’s a fascinating move as Walmart continues to step into the advertising space.
And finally, were you even on the internet this week if you didn’t fall into the lore of the 52-part series? Why did this content perform so well?
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).
This week's episode was co-hosted by Harrison Neef (@harrisonneefcreative) and Miu Au (@whoismiu).
The Willy Wonka-inspired event that had parents calling the cops.
00:09:48
Show Notes:
Meet Neha! Arcade’s newest Social Media Lead.
First up, everyone is talking about the Rhode phone case. We talk through what’s so genius about the design.
Today’s hot tea: What was billed as an immersive Willy Wonka-inspired event turned out to be a horror show comparable to Fyre Fest. What went wrong? Or… did it go wrong?
Last up, Wendy’s is talking about introducing surge pricing and people are not happy.
That’s all for this week’s tea. We’ll be back next week with a new episode.
Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi).
This episode was co-hosted by Mel (@melanielaurene) and Neha (@ok_neha).
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