Tea and Toast Digital (Tea and Toast)

From Canva to PowerPoint - this is made with digital marketing folk like you.

@teaandtoast

teaandtoast.org.uk

Discover why now is the perfect moment to embrace AI in your marketing strategy. In this episode, I explore how the AI landscape has evolved, offering a clearer path for businesses to leverage its power. With the initial hype settling, there's a wealth of accessible AI tools and knowledge ready for you to harness. I share insights on how social enterprises and startups can ethically incorporate AI to optimize their marketing efforts and time management. Drawing from my personal experiences, I'll guide you through practical steps to capitalize on AI's potential, making a compelling case for why the time to act is now. Whether you're AI-curious or looking to refine your approach, this discussion offers valuable perspectives on navigating the current AI marketing terrain.

This podcast is similar to the previous one on podcasts. It preps you on what to watch out for when recording for YouTube.

@teaandtoast

teaandtoast.org.uk

In my workshop, I cover some of these elements but often leave out positioning and the initial brand process. I thought it was worth covering so you can get a handle on what's going on.

As always please share and like. Im over here on Twitter.

I cover a range of hazards and tips to get you back to commerce health. This is an episode mainly around WooCommerce and Wordpress however could be applied universally.

In this podcast, we try to avoid directly talking about sales funnels but instead rethink how a conversion funnel might help you think of demographics, user experience and user journeys. I cover a create deal that will help you think hard on why audiences behave how they doe and how you can monitor and manage digital marketing expectations.

Thank you for connecting.
Please follow me on Twitter
Visit my website
Check out my YouTube
Or even drop me an email

Sop this month has been busy. With slightly less content flowing around from myself I took to this podcast to have a catchup and reflect on the pas weeks.

Please check this podcast out here and on the website and also join me on Twitter for more conversations.

https://teaandtoast.org

https://twitter.com/teaandtoast

If you haven't watched my video n the same subject, check it out here.

>>>>YouTube video link.<<<<<

The video content is slightly different to both, so it's worth watching and listening to both, if you can.

This is the return of the podcast after the whole covid thing. Schools are back. One day one I have made this!
It's a bit of a waffle but every week I will be trying to make more and more. This is going to be called the March 2021 series.
Please listen, like, follow me on Twitter @teaandtoast.

Patreon - https://www.patreon.com/teaandtoast
Twitter - https://twitter.com/teaandtoast
Web - https://teaandtoast.org.uk/
YouTube - https://www.youtube.com/channel/UCGvrlg4nQjy5GefpyLdbqgQ
Podcasts - https://anchor.fm/teaandtoast

I have just delivered a Digital Strategy workshop and had an idea. After delivering this session a few times I feel like there might be a few reasons why people would struggle to get their heads around this topic. Here are my thoughts!

@teaandtoast #teaandtoast

Please join the fun over at @teaandtoast

From time blocking to give yourself space and confidence. Discover a new way to create content.

@teaandtoast

teaandtoast.org.uk

In this podcast, I thought I would open up pandora's box on IFTTT. Visit https://ifttt.com/ to follow up. This is something I have done and something that works. The podcast was super easy for me to produce because I am confident that this will help you if you need to log your timesheets effectively. 

Thank you for connecting.
Please follow me on Twitter
Visit my website
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Or even drop me an email

So I wanted to really move towards subscription-based models for income. The goal is that I have one place to share things. I have shared enough now to consider how to move forward. Equally, I have much work to do before I get noticed. 

I love new things and developing ideas. I'm just not sure how this will work, but it might. In all of this clutter, we need a clear plan. This is a post that takes you briefly through my thoughts on what I need to do with SubStack. The weirdest thing is that I will also be open and posting this on substack for FREE!

Twitter - https://twitter.com/teaandtoast
Web - https://teaandtoast.org.uk/
YouTube - https://www.youtube.com/channel/UCGvrlg4nQjy5GefpyLdbqgQ
Instagram - https://www.instagram.com/teaandtoastdigital/
Podcasts - https://anchor.fm/teaandtoast

It occurred to me today that wee had a bad year in 2020. It also occurred to me that I love social enterprises and I need to help you develop some workshops on social media. However, even then, there is a bunch of stuff people wont tell you. So here I am. Sharing something top secret about social media marketing.

Event- The Big Web Review - https://www.eventbrite.co.uk/e/the-big-website-review-tickets-600805504437

Substack - https://teaandtoast.substack.com
Twitter - https://twitter.com/teaandtoast
Web - https://teaandtoast.org.uk/
YouTube - https://www.youtube.com/channel/UCGvrlg4nQjy5GefpyLdbqgQ
Podcasts - https://anchor.fm/teaandtoast

If you know about Agile, you might have come across Sprints. This is something I have taken and talk about in terms of content planning and creation. How could you get all your social done and busted out in one go. This is how.

Before you disappear, please follow us and share how much you like this content with us.
It literally does make the world a better place. Unless you are not a Social Enterprise.

Getting to grips with what technology offers and how it can be hard to see tech as a tool.

Substack - https://teaandtoast.substack.com
Twitter - https://twitter.com/teaandtoast
Web - https://teaandtoast.org.uk/
YouTube - https://www.youtube.com/channel/UCGvrlg4nQjy5GefpyLdbqgQ
Podcasts - https://podcasters.spotify.com/pod/show/teaandtoast

News just as it happened.
Also watched my tweets during the time it happened.

https://twitter.com/teaandtoast/status/1402215580837597187?s=20

I share my thoughts!
Listen to another angle of this conversation here.

Twitter

The Unltd Social Enterprise workshop I deliver includes content like this. It's fascinating when we begin understanding how your audience might interact with you. This is how to get you thinking like a user experience expert. 

You can also find other content here:
https://www.youtube.com/channel/UCGvrlg4nQjy5GefpyLdbqgQ
https://anchor.fm/teaandtoast
https://teaandtoast.org.uk https://twitter.com/teaandtoast

Follow and comment me over on the old Twitter @teaandtoast.

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In this podcast, we continue onwards from the previous podcasts and. talk about how the ecosystem of digital marketing really works. How can you use YouTUbe to work on your website analytics and how can you quickly transcribe from audio. 

Thank you for connecting.
Please follow me on Twitter
Visit my website
Check out my YouTube
Or even drop me an email

@teaandtoast

Discover essential techniques for taking captivating photographs and transforming them into masterpieces through professional editing. Learn valuable insights and expert tips for creating stunning images with this comprehensive guide.

Substack - https://teaandtoast.substack.com
Twitter - https://twitter.com/teaandtoast
Web - https://teaandtoast.org.uk/
YouTube - https://www.youtube.com/channel/UCGvrlg4nQjy5GefpyLdbqgQ
Podcasts - https://anchor.fm/teaandtoast

In this podcast, we cover a few more of the basics but by the time you are done, you might realise they are not so basic. All this info is essential. There are small details in uploading your YouTube videos that you need in place. We end this one by revisiting why. Why do you want to do this? I also talk about some data type information and SEO,  but not everything, that's in the next episode.

Thank you for connecting.
Please follow me on Twitter
Visit my website
Check out my YouTube
Or even drop me an email

How to overcome changes and include them in your next digital strategy.

.

Please give me a shoutout!
I would love it if you could share this with someone in your network.

I regularly provide workshops to social enterprise businesses that generally do amazing things for their communities.

Please also connect with me on Twitter.

.

Thank you for listening. 

Please consider tweeting me at @teaandtoast or visiting teaandtoast.org.uk

All you need is this podcast and this link,
https://twitter.com/VR_Rosie/status/1217129265617162241?s=20
Now you are on your way to discover lots more interesting stuff about the future of VR.

Thank you for connecting.
Please follow me on Twitter
Visit my website
Check out my YouTube
Or even drop me an email

This is a little update on where I am now and how I look back at growing into podcasting.

More content like this is available on Patroen.

Patreon - https://www.patreon.com/teaandtoast
Twitter - https://twitter.com/teaandtoast
Web - https://teaandtoast.org.uk/
YouTube - https://www.youtube.com/channel/UCGvrlg4nQjy5GefpyLdbqgQ
Podcasts - https://anchor.fm/teaandtoast

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In this podcast I cover some basics on where AI is and could be. I pose a number of questions here and don't really answer them.

What do you think of AI for non-profits?

Substack - https://teaandtoast.substack.com
Twitter - https://twitter.com/teaandtoast
Web - https://teaandtoast.org.uk/
YouTube - https://www.youtube.com/channel/UCGvrlg4nQjy5GefpyLdbqgQ
Podcasts - https://anchor.fm/teaandtoast

My Podcasting Journey so far.

This is a summary of what things I have tried and why I am choosing to still come back to some kind of video format. I hope you take away something from this as I did. It is a joy to always deliver on content and play with things whilst you can learn from my mistakes.

The videos are also available but I am. still learning, so for now they are sectioned at part one and two.

Please share and let me know your thoughts over on Twitter.

Content covers: Loud slurps of tea and coffee throughout, hashtags, crediting social media, influencing, twitter, Facebook, tagging, Lemn Sissay, Arts Council, RIP Robin Williams, link clipping, strong women in tech, Instagram aka insta, insta stories, hacking hashtags into Instagram effectively, Facebook memories, giving birth, not using Facebook, Facebook memory algorithm, Facebook videos, which is the best social media for us, Facebook demographics for us, Facebook access to data, Huawei, 5G, America, China.

Thank you for connecting.
Please follow me on Twitter
Visit my website
Check out my YouTube
Or even drop me an email

This is an exciting podcast where we learn about the new Wordpress update and how the WebP file format will take over the wrold.

Im hoping the title says what this is all about. I often get asked about social media content planning and some organisationally driven questions are really hard. Even smaller companies and individuals need more time. With most people, just posting something can be hard. So what do you do? Last minute, or plan?

Twitter: @teaandtoast

Campaign planning processes people often miss.

As technology has changed over time, we are now required to reduce the time it takes to give people what they need. By not providing, we could endanger our brands. I go through what key bits of info some people miss out on.

Please share or comment with your thoughts over on Twitter.

So back in June I spotted my junk mail captured something special from Canva. This is a reaction type podcast video on teese three things that WILL change how you see and use Canva.

Please like subscribe follow, all that stuff. I literally means the world to me if you could share my content or just keep it a secret and keep coming back for more :)

This podcast is unique. It is the only piece of content on the web, as far as I can tell, that shows you how to find and make the most out of images. We cover royalty-free, capturing and buying options too.

The YouTube video in question is https://www.youtube.com/watch?v=CPC_VBDE8hI

I just had to have a little natter about what my thoughts on rethinking digital communities for social enterprises.

@teaandtoast

teaandtoast.org.uk

There is a simple answer to this. Do one and streamline.
If you are not sure how that works, this will help.

Please share like and subscribe to this and also say hi on Twitter @teaandtoast.

If you do social and you want a rough guide that points you towards how to step things up, here it is.

If you like this content, please like, subscribe, follow, just generally show you love for the content because it keeps this channel going.

Twitter: @teaandtoast

The question is why didn't we adopt it. Despite the generations and moving forward from baby boomers, we are back again looking at new generations. How does this affect them?

Thank you for connecting.
Please follow me on Twitter
Visit my website
Check out my YouTube
Or even drop me an email

I uncover some NEW SEO things that might make life easier.

Hello,

A big hello and thanks to you if you are listening after my session on this topic with Unltd.
They are absolutely amazing people help many social enterprises.

This is intended to be a very speedy review and run down of the actual workshop. There will be sections that are missed over skipped over. My advice here is to listen whilst you have the slides, just as a reminder on what I am talking about.

Big thanks for listening.

Substack - https://teaandtoast.substack.com
Twitter - https://twitter.com/teaandtoast
Web - https://teaandtoast.org.uk/
YouTube - https://www.youtube.com/channel/UCGvrlg4nQjy5GefpyLdbqgQ
Podcasts - https://anchor.fm/teaandtoast

So, this is all about Alexa. Mainly how I use it and my thoughts on it. I have tried to be positive in this session whilst highlighting the pitfalls I found. Overall it's not a bad system if you adopt it well enough.

Thank you for connecting.
Please follow me on Twitter
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Or even drop me an email

So I really did start this as a podcast about podcasts. It covered the past and how old and hard it was to make podcasts. After talking more about current trends I jumped off the end and took a nosedive for the future of podcasting and which direction it could go into. For me, the last five minutes were gold, but you might need to listen to the whole thing to get the full journey of transformation.

Thank you for connecting.
Please follow me on Twitter
Visit my website
Check out my YouTube
Or even drop me an email

The question is why didn't we adopt it. Despite the generations and moving forward from baby boomers, we are back again looking at new generations. How does this affect them?

Thank you for connecting.
Please follow me on Twitter
Visit my website
Check out my YouTube
Or even drop me an email

.

Check out this live stream from YouTube. We hope you enjoy it.

Patreon - https://www.patreon.com/teaandtoast
Twitter - https://twitter.com/teaandtoast
Web - https://teaandtoast.org.uk/
YouTube - https://www.youtube.com/channel/UCGvrlg4nQjy5GefpyLdbqgQ
Podcasts - https://anchor.fm/teaandtoast

Ever wondered if you are picking the right colours?
Confused on what this all means?
We got this.

Please share and tweet @teaandtoast if you love our content !

Fancy joining us on youtube?
Here is the YT version of this contnet.
https://www.youtube.com/watch?v=QjOPLFlqpBQ

Hey there, SEO enthusiasts! Today, we're diving into the crucial task of regularly reviewing and updating your keywords. As we know, SEO is constantly evolving, so let's talk about how to stay on top of these changes and how often we should adapt our strategies. First, let's address Google's EEAT guidelines - Experience, Expertise, Authoritativeness, and Trustworthiness. These are key factors Google uses to evaluate content quality. But what does EEAT have to do with keywords? Everything! Your chosen keywords should reflect your experience, showcase expertise, demonstrate authority, and build trust with your audience. How often should we review keywords? While there's no one-size-fits-all answer, many experts recommend a quarterly review. This keeps you current with industry trends and search behaviour changes without constant disruption. However, don't wait for your quarterly review if you notice significant traffic or ranking drops. Keep a close eye on your analytics and be ready for impromptu reviews when needed. Now, let's discuss how to conduct these reviews:

1. Analyze current keyword performance: Are they still driving traffic and converting? If not, consider retiring or demoting them.
2. Look for new opportunities: Use tools like Google's Keyword Planner to identify emerging trends. Pay attention to questions your audience is asking - these can be goldmines for long-tail keywords that align with EEAT guidelines.
3. Consider search intent: As search engines become more sophisticated, they're better at understanding user intent. Ensure your keywords align with what your audience is actually seeking.
4. Make gradual, strategic changes: Don't overhaul your entire keyword strategy overnight. Phase out underperforming keywords and slowly introduce new ones.
5. Refine existing keywords: Sometimes, updating means expanding on existing keywords to better match user intent and showcase your EEAT qualities.

1. Review keywords quarterly, or more often if analytics show significant changes.
2. Analyze current performance and look for new opportunities.
3. Consider search intent and EEAT guidelines when choosing keywords.
4. Make gradual, strategic changes to your keyword strategy.
5. Create high-quality content around your keywords to demonstrate EEAT qualities.

Remember, it's not just about finding high-volume keywords. It's about finding the right keywords that demonstrate your experience, expertise, authority, and trustworthiness in your field. A common concern is whether constantly changing keywords hurts SEO. Not if done right. The key is gradual, strategic changes. Don't forget that keywords are just the foundation - it's the high-quality, relevant content around these keywords that truly demonstrates your EEAT qualities. Staying on top of SEO keyword changes is an ongoing process. By conducting regular reviews, staying attuned to your analytics, and always keeping EEAT guidelines in mind, you can ensure your keyword strategy remains effective and up-to-date. To wrap up: Remember, in SEO, change is the only constant. Embrace it, adapt to it, and use it to your advantage. Happy optimizing!

Campaign planning processes people often miss.

As technology has changed over time, we are now required to reduce the time it takes to give people what they need. By not providing, we could endanger our brands. I go through what key bits of info some people miss out on.

Please share or comment with your thoughts over on Twitter.

This is a slightly more heart felt session on how I gained my confidence.

I started talking about how Mailchimp might compare to Substack.
It quickly became clear that SubStack is a new hybrid tool that has so much potential.

Twitter - https://twitter.com/teaandtoast
Web - https://teaandtoast.org.uk/
YouTube - https://www.youtube.com/channel/UCGvrlg4nQjy5GefpyLdbqgQ
Instagram - https://www.instagram.com/teaandtoastdigital/
Podcasts - https://anchor.fm/teaandtoast

Give me a shout-out. A follow.

Go on. You know you want to.

Substack - https://teaandtoast.substack.com
Twitter - https://twitter.com/teaandtoast
Web - https://teaandtoast.org.uk/
YouTube - https://www.youtube.com/channel/UCGvrlg4nQjy5GefpyLdbqgQ
Podcasts - https://podcasters.spotify.com/pod/show/teaandtoast

Twitter: @teaandtoast  

Spotify
https://open.spotify.com/show/2HToUauj6eyyFPBXKYtDPH

Apple
https://podcasts.apple.com/us/podcast/tea-and-toast-digital-for-social-enterprise/id1460403374

Google
https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy80NzliYjZjL3BvZGNhc3QvcnNz

Patreon - https://www.patreon.com/teaandtoast
Twitter - https://twitter.com/teaandtoast
Web - https://teaandtoast.org.uk/
YouTube - https://www.youtube.com/channel/UCGvrlg4nQjy5GefpyLdbqgQ
Podcasts - https://anchor.fm/teaandtoast

This podcast is somewhat casual and offers a short summary and a few questions on how the government might develop its new research programme. This has to be one of the most interesting bits of news but is sure to go under the radar and the true identity of the project will probably be kept a secret.

Thank you for connecting.
Please follow me on Twitter
Visit my website
Check out my YouTube
Or even drop me an email

We just want to say thank you to you for listening and thank you to everyone who has made a start on this journey with us.

Merry Christmas

Twitter - https://twitter.com/teaandtoast
Web - https://teaandtoast.org.uk/
YouTube - https://www.youtube.com/channel/UCGvrlg4nQjy5GefpyLdbqgQ
Podcasts - https://anchor.fm/teaandtoast

Twitter - https://twitter.com/teaandtoast
Web - https://teaandtoast.org.uk/
YouTube - https://www.youtube.com/channel/UCGvrlg4nQjy5GefpyLdbqgQ
Podcasts - https://anchor.fm/teaandtoast

It's great to do something really well. This post tries to show you a real example of an overall process and mindset on how you could create the perfect bit of content. Just remember, as I say to UnLtd folk, it's a marathon. 

Link to the holy grail - website checklist template

You can also find content here:

https://www.youtube.com/channel/UCGvrlg4nQjy5GefpyLdbqgQ

https://anchor.fm/teaandtoast

https://teaandtoast.org.uk

https://twitter.com/teaandtoast

@teaandtoast

To end this brief series of podcasts around YouTube and digital marketing, this is the best advice and tip I can give anyone. If you are stuck for ideas. This will give you all the answers you will ever need in life.

Thank you for connecting.
Please follow me on Twitter
Visit my website
Check out my YouTube
Or even drop me an email

Twitter: @teaandtoast

This is my December update on how you could be organising your Christmas campaigns.

Patreon - https://www.patreon.com/teaandtoast
Twitter - https://twitter.com/teaandtoast
Web - https://teaandtoast.org.uk/
YouTube - https://www.youtube.com/channel/UCGvrlg4nQjy5GefpyLdbqgQ
Podcasts - https://anchor.fm/teaandtoast

This is your weekly update on different things you might like to hear about why I am back over at Substack and how this is different to Mailchimp. I also cover some upcoming key dates.

Substack - https://teaandtoast.substack.com
Twitter - https://twitter.com/teaandtoast
Web - https://teaandtoast.org.uk/
YouTube - https://www.youtube.com/channel/UCGvrlg4nQjy5GefpyLdbqgQ
Podcasts - https://anchor.fm/teaandtoast

I just got myself a great new little microphone.
I love it and just wanted to let you know how much I loved it and share some sound tips as well as some advice on what to do with your sound.

The microphone in question is here if you fancy taking a look. It's perfect what I do, what about you? Do you need some help with improving your brand? Drop me at tweet - see below

https://www.amazon.co.uk/gp/product/B07Y57NBK3?pf_rd_p=f20e70b1-67f9-48d1-8c78-ba616030b420&pf_rd_r=CJ58CWNVYS1H5ECC4SHA

Thank you for connecting.
Please follow me on Twitter
Visit my website
Check out my YouTube
Or even drop me an email

Please do drop me an email at prit@teaandtoast.org.uk or even tweet me @teaandtoast if you need additional support.

Twitter - https://twitter.com/teaandtoast
Web - https://teaandtoast.org.uk/
YouTube - https://www.youtube.com/channel/UCGvrlg4nQjy5GefpyLdbqgQ
Podcasts - https://anchor.fm/teaandtoast

Off the back of branding workshops, I felt it was vital to discuss a topic that was hidden from the view of many. Colour theory is something that is a lovely little creative corner of its own that could help you out. That's exactly what I hope to do.

What makes a good website - visually.
This follows on from the last one so please do go back and listen to that one too.

I always use this tool. Now I am using to recording video and audio, it makes sense for me to take you on a little tour.

Please take the time to follow this channel and let me know how much you liked the content.

Hello! This is a quick podcast sharing my love for the junk food project. It's something that I have watched grow and think it's amazing. The sad cliffhanger is that Adam Smith steps down.

If you want to hear about his journey, check out this video here.

There is also a local blog post about him stepping down here if you are interested. 

In here we try to specifically cover different process and ideas for how you might plan your content. Its full of lovely advice and support aimed at Social Enterprise.

I am so pleased to have added this up here as a video. This is something I often share in workshops and thought I would share it here.  If you liked my video, please give it a like. Feel free to check out some of my other content as it grows. 

Link to the holy grail - website checklist template

You can also find more stuff here:

https://www.youtube.com/channel/UCGvrlg4nQjy5GefpyLdbqgQ

https://anchor.fm/teaandtoast

https://teaandtoast.org.uk

https://twitter.com/teaandtoast

It's a scary subject that nobody wants to go through. I guess that's why I am.
If you want to hear about content marketing and Insta, this is for you.

My Podcasting Journey so far.
This is a summary of what things I have tried and why I am choosing to still come back to some kind of video format.
I hope you take away something from this as I did. It is a joy to always deliver on content and play with things whilst you can learn from my mistakes.

The videos are also available but I am. still learning, so for now they are sectioned at part one and two.

Please share and let me know your thoughts over on Twitter.

Dive straight into this. It's literally what it says on the tin. Fancy keeping up to date but not sure how to ping all tweets, find out here. Also learn what I do and how I deal with this.

Thank you for connecting.
Please follow me on Twitter
Visit my website
Check out my YouTube
Or even drop me an email

Recently I have felt like there was a bit missing in my workshop.
Not I have found it, it makes sense to share it and let you know the full content planning process.

Please hit follow and also visit my YoutTube, Website or Twitter.