Talk Copy to Me | Content + Copywriting Podcast (Erin Ollila)
Explorez tous les épisodes de Talk Copy to Me | Content + Copywriting Podcast
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| 14 Sep 2023 | How to Come Up with Content Ideas | 00:41:25 | |
Episode 089. Have you ever found yourself staring at a blank screen, desperately trying to figure out how to come up with content ideas for your business that were fresh and interested? Trust me, you are not alone. Content ideation can be difficult. And if you don’t know what to create content about…well, you simply can’t create anything, right? And let’s not even get into the overwhelming pressure to consistently generate compelling content that resonates with your audience and drives results. And this is exactly why it’s so important to learn how to come up with content ideas that can sustain you so you can just pick and choose from your content bank when inspiration hits. So pay attention pals, because I’m coming to you with a heck of a lot of different methods to ideate content. You can stop worrying about how to come up with content ideas. I got you. ______________________________________________ Read the show notes and view the full transcript here: https://erinollila.com/how-to-come-up-with-content-ideas/ ______________________________________________ Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast. Stay in touch with Erin Ollila, SEO website copywriter:
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| 30 Mar 2023 | Your 2023 Marketing Plan: Where to Strategically Focus Your Efforts | 00:31:48 | |
Looking to reduce your social media presence in 2023, but not sure what to focus on instead? Look no further than this episode of the Talk Copy to Me podcast. In this episode, you'll learn the top four areas you should focus your attention on in 2023. You'll discover the most effective ways to increase your client load and grow your business through alternative marketing channels. Whether you're looking to improve your SEO, dive into email marketing, create valuable content, or develop your network, this episode has got you covered. If you're ready to say goodbye to social media overload, tune in to this episode of Talk Copy to Me and start crafting a marketing plan that truly works for you. ______________________________________________ Read the show notes and view the full transcript here: https://erinollila.com/your-2023-marketing-plan-where-to-strategically-focus-your-efforts/ ______________________________________________ Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help. Stay in touch with Erin:
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| 01 Nov 2022 | How to be Consistent With Email Marketing | 00:36:29 | |
Do you know how to be consistent when it comes to emailing your list? If the answer is no, you are sooooo not alone. So many small business owners struggle with staying consistent with their marketing efforts. They know the importance of consistency, but finding the time, energy, and creativity to sit down and write an email to your list every week can be overwhelming without the right systems and strategies in place. In this episode of the Talk Copy to Me podcast, I’ll dive deep into how to be consistent with your email marketing so you can build trust with the people on your list, make more money in your business, and feel the satisfaction knowing you’re showing up with regularity in your business. _______________________________________________ Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.
Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila Please be aware that this show description may contain affiliate links. I only share programs and tools that I've personally taken or used, or from people or companies I trust and admire. Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila _______________________________________________________________ Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/ Wow-Worthy Podcast Workflows will cover all of the main steps to take during: – Prepping and Onboarding – Recording and Editing – Asset Creation – Episode Promotion – and Post-Live Activities It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/ | |||
| 06 Dec 2022 | What is GA4 and How It Impacts Google Analytics with Dina Pruitt | 00:42:55 | |
What is GA4? Since the summer of 2022, I've heard this question over and over again. GA4 Is Google's newest analytics platform. It is replacing the current version of Google Analytics, which is often references as Universal Analytics. And before you zone out at the idea of a data overload, I really encourage you to tune in to this specific episode. Google Analytics 4 is coming for everyone in 2023. Yes, you. You're going to lose out on a lot of valuable data if you don't have it set up correctly. And I hate to be the bearer of bad news here, but if you view year-over-year data in Google Analytics...you're already too late. But that doesn't mean you should bury your head in the sand. If anything, now — before the year ends — is the perfect time to get your analytics accounts set up correctly. I invited Dina Pruitt on the podcast to explain what GA4 is, as well as how to get it set up and use it in your business. Here's her best advice. Meet our guest expert After more than two decades in the online world, Dina Pruitt uses her love for numbers and marketing strategy to help businesses uncover actionable data inside their often overlooked Google Analytics account. Dina’s past work includes building websites before transitioning to marketing and project management, and she was part of the team to launch Arkansas.com, one of the first state tourism sites in the country. She’s worked with destinations like Elvis Presley Enterprises, Kentucky and Utah tourism departments, and many others to use analytics to make data-driven business and marketing decisions. Dina’s on a mission to make sure all business owners get the new version of Google Analytics (GA4) installed on their websites by the end of 2022 to avoid data gaps and the inability to see trends and patterns with year-over-year comparisons. In addition to done-for-you services, she hosts live workshops to teach business owners how to get the most out of their Google Analytics.
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help. Learn more about her and how she works with her clients at https://erinollila.com | |||
| 25 Jan 2023 | Understanding Mindset in Messaging & Marketing with Linda Perry | 00:40:21 | |
It’s not enough to just have a great product or service offer, as much as you may wish that were the case. For your marketing efforts to be both strategic and successful, it’s important to understand the mindsets of both your leads and yourself. Let’s play a game of pretend for a moment. You just got a new job (congratulations!). You’re responsible for selling winter jackets to the residents of Aruba or ice to individuals in Alaska. Which would you choose? If neither sounds good to you, that’s because those two groups don’t have a need for what you’re trying to sell. And no need means a difficult, if not impossible, sale. A good marketing strategy can’t rely on basic ideal client avatar research, such as demographics, economics, or geographic locations. Learning about your audience’s mindset is vital to crafting messaging that speaks to the heart of your lead’s needs. What do you know about their psychographics, stage of life, or personal values? Have you done any voice of customer research…and if so, how old is that research now? But understanding mindsets isn’t just about your leads, it’s also about understanding your own mindset as an individual and as a representative of your business. Think about how you feel about sales and marketing. Do you get anxiety about putting offers out there or seeking out visibility opportunities? How do you feel if a hot lead chooses not to buy or ghosts you when you thought the deal was all but complete? Are you confident with your marketing assets, such as your website, emails, and lead magnets? By understanding your own mindset, you can be more strategic in your marketing efforts and create messaging that truly resonates with your target audience. And by understanding your leads, you can serve them better. In this episode of the Talk Copy to Me podcast, coach Linda Perry and I cover all things mindset and more. ______________________________________________ Read the show notes and view the full transcript here: https://erinollila.com/understanding-mindsets-in-messaging-marketing-with-linda-perry/ ______________________________________________ Learn more about our guest expert, Linda Perry Linda Perry is a success strategist who combines mindset tools with strategic implementation to help small business owners crack the code to greater success. After working with hundreds of business owners, Linda believes that the key to uncovering freedom, making more money and buying back your time begins with a Mindset First approach and shows clients how to ditch their head trash to get ahead. Linda is also a recovering attorney & copywriter and uses her skills of persuasion to show business owners how to make the impact they desire. Linda works with clients through her private coaching, group courses and workshops. She is also the lead business instructor at Levin Life Coach Academy where she teaches new coaches how to build a thriving coaching practice. | |||
| 08 Jun 2023 | Globally Inclusive Websites with Danbee Shin | 00:56:20 | |
Did you consider a global audience when you wrote your website copy or hired a copywriter to do all the messaging and copy? If not, this episode is perfect for you. And even if you did, you'll want to listen in because inclusivity isn't something you can set and forget. If you listen to this episode with Danbee Shin, you'll learn more about the importance of cultural sensitivity and the ethical considerations you should take when engaging with communities outside of your own, how design and images factor into inclusive practices, and why it's important to constantly be improving as you grow and learn as a person and a business owner. ______________________________________________ Read the show notes and view the full transcript here: https://erinollila.com/globally-inclusive-websites-with-danbee-shin/ ______________________________________________ Learn more about our guest expert, Danbee Shin Danbee Shin is a web designer turned course creator for inclusive businesses. She helps web designers and online business owners serve audiences from all around the world. Through her course, Fast Track, she helps web designers grow their businesses and earn full-time incomes without hiding who they are. Her newest course, Globally Inclusive Websites, teaches online business owners how to create inclusive websites that are welcoming to diverse and international audiences. Danbee’s work is based on her experience leading diversity, equity, and inclusion (DEI) initiatives for startups and Fortune 500 companies across multiple countries, and growing her own web design business to 6 figures in under 3 years. Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your SEO efforts • Reach out her on Instagram, Twitter, Facebook or on LinkedIn _______________________________________________________________ | |||
| 27 Jul 2022 | Voice of Customer Research and Messaging with Melissa Payne | 00:45:04 | |
If you're interested in brand messaging — what we've been talking about on the podcast for the past couple of months — voice of customer (VOC) research is something you're also likely quite curious about.
Get to know Melissa better Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila _______________________________________________________________ Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/ Wow-Worthy Podcast Workflows will cover all of the main steps to take during: – Prepping and Onboarding – Recording and Editing – Asset Creation – Episode Promotion – and Post-Live Activities It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/ | |||
| 20 Jul 2022 | Brand Messaging and Repurposing Content with Emily Aborn | 00:45:52 | |
How many times have you sat down to create content quickly and instead spent endless hours adjusting the style, voice, personality, and vibe until the words actually sound like you? My guess is that you've been there and done that and spent a long time there...too long. Creating content or repurposing content you already have shouldn't be that hard. But staring at a blank page without your brand messaging nailed down means you're starting from scratch every single time you create any type of marketing asset. And that, my friends, is a ton of wasted time. And business owners simply don't have time to waste time. Period. In this episode of the Talk Copy to Me podcast, I talk with Emily Aborn, a freelance content writer and host of the She Built This podcast. We dive into the importance of a brand messaging guide, how they help writers nail their clients' voices, and most importantly, how to create and repurpose content based on the messaging "rules" you create. Guest Bio: Emily Aborn is a Freelance Content Writer and Owner Founder of She Built This. She gets ideas out of brains and onto the page by creating compelling content and copy that helps women entrepreneurs reach their dreams AND their dream clients. She lives in New Hampshire with her husband, Jason, and their dog, Clyde. She's into hiking, reading books, all the word and nerdy brain games she can get her hands on, and of course... writing. Learn more about your host: Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin's not helping her clients by writing strategic and SEO website copy, she’s encouraging them to spend time creating content if they don't have much or repurposing content that they already have. And most importantly, she hopes this episode helps you understand how to do that in your own business. Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila | |||
| 12 Apr 2022 | Don't Snooze on SEO and Content with Meg Casebolt | 00:44:36 | |
How do you feel about implementing SEO for content you've created? Wouldn't it be great if new people were coming into your network more frequently without having to do anything? On this episode of the Talk Copy to Me podcast, I'm talking with Meg Casebolt of Love at First Search all about SEO. We'll dive into what content is right for your business, how to rank for that content, how long it will take to rank, and what goes into creating content that will help you get found by your ideal audience. There's so much to learn about SEO for content writing — and we'll help you determine what to focus on. EPISODE 009. Read the show notes and view the full transcript here: ______________________________________________________________________________________
Learn About Meg Casebolt Meg Casebolt is founder of Love At First Search, an agency singularly devoted to helping online businesses get found in search results (like Google, YouTube & iTunes) & turn those new readers into leads, subscribers and sales. Our clients are entrepreneurs who are too busy changing the world to worry about things like website conversion rates and search traffic ... but still want their websites to get found on Google for their brilliance and turn readers. SEO is our vehicle for amplifying entrepreneurial voices and empowering small businesses led by those from marginalized communities to help their families, communities, and the wider world flourish. Learn more about your host, Erin Ollila
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| 06 Jul 2022 | Turning Testimonials Into Case Study Marketing Content with Brittany Herzberg | 00:39:28 | |
Case study marketing offers an excellent return on investment. It's one way to show our clients our expertise, while also showcasing the breadth of work we can accomplish. Case studies are perfect for business owners who are modest (to a fault!) and don't love selling themselves as a personal brand or showcasing their expertise in other ways. Best yet — there are so many ways to approach case studies, which helps in this online marketing world where so many people are doing the same things over and over and over again.
Learn more about Brittany Brittany Herzberg is who holistic health and wellness pros call when they want to show up as the answer to a Googled question and find clients that feel like friends. After building a thriving massage practice—she realized most of her clients chose to book because of her website. That combined with her 15+ years in the healthcare field has shown her that clients search for—& book with—providers they connect with. She believes the first step to building a practice full of your dream clients—is to enlist the help of your website words. As an SEO copywriter, she knows how important it is to showcase your personality, highlight the client experience, & strategically use your clients' words. You can usually find her sitting on the floor—parked next to her dog, Jac—with an iced oat milk latte in-hand. When she's not helping her clients by writing strategic and SEO website copy, she's encouraging them to focus creating case study marketing assets that can serve them in the long term. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. | |||
| 27 Jun 2023 | Nothing You Write Will Ever Be Good Enough | 00:22:57 | |
Episode 079. Have you ever struggled with perfectionism? How about as it relates to the website copy and marketing content you create? Maybe you find yourself constantly editing and rewriting, making it impossible to finish a piece, or worse, you don’t start writing at all and just stare at a blank page beating yourself up about it. Perfectionism in writing is something that all writers struggle with, and if I’m going to be honest with you, it’s a constant struggle…not something that happens from time to time. Which is why it’s so difficult for non-writers to craft “perfect” copy. On this episode of the Talk Copy to Me podcast, I’m talking perfectionism in writing and why nothing you write will ever be good enough. I’ll cover the three different stages of the writing process and why you should embrace each one for what it is and not try to do them all at once. By the end of this episode, you’ll learn three main takeaways: why perfectionism is detrimental to your writing, how to accept imperfection, and how to recognize and embrace the quality content you do create. _____________________________________ Listen to the episode and read the full show notes: https://erinollila.com/perfectionism-in-writing/ _____________________________________ Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Listeners to Leads. Download my free SEO Website Checklist to guide you through always following SEO best practices: https://erinollila.com/seo-website-checklist _______________________________________________________________ Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/ Wow-Worthy Podcast Workflows will cover all of the main steps to take during: – Prepping and Onboarding – Recording and Editing – Asset Creation – Episode Promotion – and Post-Live Activities It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/ | |||
| 27 Jul 2023 | AI for Copywriting, Content Creation, and Other Marketing Tasks with Meneske Stewart | 00:48:06 | |
Episode 083. I invited Menekse Stewart, founder of the Marketing Magic app, on the podcast to talk about using AI for copywriting and content creation (and let’s be honest all the other marketing and business tasks that AI can help with because her app is incredible and does so much already). We’ll discuss into how AI can revolutionize your current marketing efforts, why it’s important to capture your audience’s attention in this noisy online world, and what to watch out for when using AI for copywriting or marketing tasks. Trust me, this episode is jam packed with valuable insights and actionable advice, and you won’t want to miss it. Listen to the episode and read the full show notes here: https://erinollila.com/ai-for-copywriting/ Learn about our guest, Menekse Stewart Menekse Stewart helps creatives and creators make their marketing sparkle. A marketing specialist with a background in evergreen marketing and product management for creators and thought leaders, Menekse is the developer of Marketing Magic, an AI-powered business growth tool that helps small business owners grow their brands, not their to-do lists. Learn about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast. _______________________________________________________________ Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/ Wow-Worthy Podcast Workflows will cover all of the main steps to take during: – Prepping and Onboarding – Recording and Editing – Asset Creation – Episode Promotion – and Post-Live Activities It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/ | |||
| 22 Nov 2022 | Demystifying Facebook Ads with Jody Milward | 00:40:49 | |
Everybody talks about Facebook ads, but if you want me to be honest with you....not everyone understands what they're talking about. Which is exactly why it's important to invest in some education before DIYing a Facebook ads campaign or hiring a Facebook ads specialist or agency to help you advertise your products or services. In this episode of the Talk Copy to Me podcast, I asked Facebook ads expert Jody Milward to demystify Facebook ads for beginners. She talks us through knowing when the right time is to implement an ad campaign and helps us understand the different campaign options there are and why we'd want to use each in our business. This episode on Facebook ads for beginners is a must-listen if you're interested in reaching more leads and growing your business. Meet our guest expert on Facebook ads, Jody Milward "I’m what I like to call an "accidental entrepreneur". Like many women, I didn't want to return to a 9-5 office gig after having kids. So I started my first business as a Private Investigator (obvious choice, right?). But, after 9 years, 7 figures in revenue and much government red tape, it was time to move on, and I stumbled into the social media and paid traffic world. From my first client in 2014 making $12 per hour to generating over 7 figures in revenue 6 years later, I've lived and breathed digital marketing as a freelancer, sub-contractor, in-house, agency owner, consultant, speaker, educator and mentor." Want to learn more? Visit Jody's webite Listen to Jody's podcast, Online Confidential And then find Jody on Facebook, YouTube, and LinkedIn Interested in being a Facebook ads manager yourself? Here's a guide for you Learn more about your host Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.
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| 15 Feb 2023 | How to Increase Twitter Engagement with Anita Kirkbride | 00:34:47 | |
Are you on Twitter for your business? If so, right now you might be worried about how to increase Twitter engagement, especially since so many people have fled the platform with recent ownership changes and behind-the-scenes chaos. But, If you focus on conversations, getting to know the people you follow, and connecting with those that reach out to you, everything else will fall into place. See, we've all been conditioned to approach our social media usage from a strategic standpoint. And, you know that I love strategy, so I'm not suggesting that it's unimportant...but I do wish that we'd pump the breaks a bit and get to the heart of what social media can help us do... ...and that is to be more social. This episode of the Talk Copy to Me podcast with social media expert Anita Kirkbride won't disappoint. We'll talk about how success on the platform comes from connecting with other users. We'll also cover the ways you can adjust what you want to see in your feed and make sure your content shows up in the feeds of your followers. But really — we both just want you to stop worrying about conversions and start focusing on connecting. Read the show notes for the episode and see the complete transcript here: https://erinollila.com/how-to-increase-twitter-engagement-with-anita-kirkbride/ __________________________________________ Learn more about our guest expert, Anita Kirkbride Anita Kirkbride UNDERcomplicates social media for knowledge experts and thought leaders as a consultant, speaker, and CEO of Twirp Communications Inc. She combines her degree in public relations with practical experience creating internet content (since the 90s!) to teach other small businesses how to tap into the power of social media. She started her business in 2011 to help organizations share their message with the world at large, and realized so many companies have the capability to do this for themselves, but what they don’t have is the experience, education, and strategic mindset to build momentum. Today Anita guides her clients to stress-free social media and content plans they can feel great about managing in-house. She is the Founder of Social Media Day Halifax and the #BeFlawsome podcast. Check out her website or find her on Twitter. Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help. Stay in touch with Erin:
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| 28 Sep 2022 | How Copy Factors Into Your Business Processes with Melissa Morris | 00:46:45 | |
Your business relies on words. Yes, words. There are words in every facet of your business, though it's understandable that when you think of business words, you likely only consider the copy you have to create for your marketing and sales materials. Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients by writing strategic and SEO website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.
As always, listen to the episode and read the full show notes here: https://erinollila.com/podcast Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila | |||
| 05 Apr 2023 | Why Is Customer Experience Important with Colie James | 00:48:54 | |
Are you struggling to turn leads into clients or keep your clients happy? If so, you're in the right place. Our guest expert, workflow and automations strategist Colie James, joins us in this episode to share her insights on how to improve your customer's experience. In this episode, Colie and Erin dive deep into the topic of customer experience, exploring ways to improve on what you've already started and addressing common pain points such as proposals and discovery calls. You'll discover the secrets to providing a top-notch experience that will have your clients raving to their friends and colleagues. If you're ready to take your customer's experience to the next level, this episode is a must-listen. ______________________________________________ Read the show notes and view the full transcript here: https://erinollila.com/why-is-customer-experience-important-with-colie-james/ ______________________________________________ Get to know our guest expert, Colie James Colie James is a Disney-loving family filmmaker, Workflow & Automations Guru, and the host of the Business-First Creatives podcast. Based in Denver Colorado, her heart pumps in helping photographers & creative service providers automate their shit, reclaim their time and get back to living! With 10+ years in the creative space, Colie believes every creative deserves to build a business that is sustainable and profitable, and no one should quit their 9 to 5 only to work 24/7 [in their business]. The truth—automated systems can save us all from being overworked and overwhelmed. When Colie isn’t building killer workflows and automations, you can find her spending some much needed time with her husband, James, daughter Chloe, or [you guessed it] at Disneyland. Learn more about your host, Erin Ollila: Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast. Stay in touch with Erin Ollila, SEO website copywriter:
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| 07 Oct 2022 | The Low Down on Marketing Quiz Creation with Jackie Aguglia | 00:46:12 | |
Quick: While you have the chance, join Interact's FREE Quiz Mastermind, happening from October 11-13! Schedule a free 15-minute strategy call with someone from Interact's team Here's an incredible quiz course if you're planning on DIY-ing your quiz creation Learn more about your host: Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients by writing strategic and SEO website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.
As always, listen to the episode and read the full show | |||
| 01 Feb 2022 | The Key Elements of All Successful Website Homepages | 00:28:27 | |
Okay — be honest with me for a second. How does your website make you feel? If you're squirming in your seat right now, you are definitely not alone. I hear this all the time from prospective clients. They know the importance of a quality website, but they are not thrilled with what they have right now. They're worried that their copy doesn't speak to their audience or it doesn't showcase their mission, vision, and values in a way that they want it to. They may feel like there's no personality or it's not clear from their web presence what an incredible experience that they actually do provide for their customers. Oh, and I also hear from a lot of people how jealous they are of their competitor's websites. They feel frustrated that people who have been in business for a shorter period of time or who may appear to have less experience than them seem to be vocalizing their message with clarity and attracting the clients that they wish that they could reach.
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| 02 Mar 2023 | How to Use LinkedIn for Your Business with Louise Brogan | 00:34:15 | |
As a business owner, you may be hesitant to use LinkedIn as a tool for growing your network and promoting your brand, but with the right approach, it can be an incredibly effective way to connect with like-minded professionals and drive success for your business. In this episode, we're joined by LinkedIn expert Louise Brogan, who shares her insights on how to use LinkedIn in a way that feels authentic and comfortable to you. Whether you're looking to expand your network, generate leads, or simply increase your visibility on the platform, Louise provides actionable tips and strategies for achieving your goals. From crafting the perfect LinkedIn profile to building meaningful relationships with potential clients, Louise covers it all in this engaging conversation. Whether you're new to LinkedIn or a seasoned user, there's something for everyone in this episode. ______________________________________________ Read the show notes and view the full transcript here: https://erinollila.com/how-to-use-linkedin-for-your-business-louise-brogan/ ______________________________________________ Learn more about our guest expert, Louise Brogan Louise Brogan runs a LinkedIn marketing agency working with entrepreneurs, SME’s and professionals who want to raise their profile through LinkedIn in a genuine and valuable way. Louise is an international speaker, writer and hosts the LinkedIn with Louise Podcast and YouTube channel. She lives at home with her husband, three children, and an energetic spaniel called Bruce. In 2019, Louise was invited to attend No 10 Downing Street to represent small business and annually attends the House of Lords as one of 12 UK Local Heroes for Business. In 2021 and 2022, Louise was named a Small Business Britain Champion. Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as The Driven Woman Entrepreneur, She Built This, and Photo Business Help. Stay in touch with Erin Ollila, SEO website copywriter:
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| 20 Jul 2023 | Is AI Good or Bad? (and the Pros and Cons of AI for Marketing) | 00:36:11 | |
Episode 082. I can't tell you how many times I've been asked about the pros and cons of AI for copywriting and content creation. But what far outnumbers that is the amount of times people have asked me if I'm worried that AI will take over my job. In this episode, I cover my personal beliefs about whether AI is good or bad, as well as the pros and cons to using it so you can make the decision for youself. _______________________________________________________________ Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/ Wow-Worthy Podcast Workflows will cover all of the main steps to take during: – Prepping and Onboarding – Recording and Editing – Asset Creation – Episode Promotion – and Post-Live Activities It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/ | |||
| 30 Nov 2022 | The Basics on Google Ads for Beginners with Ameet Khabra | 00:34:16 | |
Google ads, for beginners at least, are incredibly confusing. But that doesn't mean that Google ads should be avoided. If anything, if now is the season to invest in advertising, Google ads could be a very strategic way to spend your money. But how do you know when the right time is to invest in ads? And once you are certain your ready, where do you even begin? In this episode of the Talk Copy to Me podcast, I ask Google ads specialist Ameet Khabra how to demystify Google ads for beginners so that you can make the decision whether this is a smart advertising avenue for you in the near (or far) future. Learn more about your guest expert on Google ads, Ameet Khabra Look up the definition of "obsessed" and you'll find a picture of Ameet Khabra. Ameet has spent the last decade figuring out why people do what they do online, what prompts them to take action, and how to use this insight to make marketing work better. Today she uses that experience to design dazzling campaign strategies for our clients and teach future generations of PPC pros at the university level. Her obsession doesn't stop at marketing, however. Ameet's knowledge of and passion for American football has been called "excessively enthusiastic". Her love for the Dallas Cowboys is second only to her love of her dogs, Luke and Leia. Ameet is known for her transparency, her impressive ability to pivot her clients' PPC campaigns at just the right moment to achieve maximum results, and her extensive collection of Celine Dion songs. Connect with Ameet on Instagram or visit her website to learn more. Ameet would love to meet: Frederick Vallaeys, former Google Adwords Evangelist and Founder of Optmyzr Learn more about your host Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.
_______________________________________________________________ Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/ Wow-Worthy Podcast Workflows will cover all of the main steps to take during: – Prepping and Onboarding – Recording and Editing</ | |||
| 02 Mar 2023 | The Importance of Connecting on LinkedIn with Akua Nyame-Mensah | 00:44:45 | |
Are you guilty of mindlessly scrolling on LinkedIn, occasionally liking a post, but failing to genuinely connect with others? If so, it's time to shift your focus to connecting on LinkedIn if you want to grow your network in an organic and nurturing way. Joining us on this episode of Talk Copy to Me is Akua Nyame-Mensah, who will share valuable insights and strategies on how to engage authentically on LinkedIn. From setting boundaries as a highly sensitive person to navigating the unique culture of the platform, you'll gain plenty of tips and advice from her personal approach. ______________________________________________ Read the show notes and view the full transcript here: https://erinollila.com/the-importance-of-connecting-on-linkedin-with-akua-nyame-mensah/ ______________________________________________ Learn more about our guest expert, Akua Nyame-Mensah Akua Nyame-Mensah (www.akuanm.com) is a certified executive and leadership coach (ICF), recognized facilitator, speaker, and host of the Open Door Conversations Podcast (www.akuanm.com/podcast). As a former startup executive, she launched an online platform (Lamudi Ghana) for the first African-based technology unicorn Jumia Group. Akua has had the opportunity to live and work in the U.S., Nigeria, Ghana, Kenya, and South Africa and has consulted in and visited over 30 countries worldwide. In her work, she loves combining 'traditional' coaching approaches with leadership psychology, neuroscience, emotional intelligence research, and spiritual modalities. Akua works with leaders who are juggling a million responsibilities. She helps leaders clarify where they should focus their time and energy daily through her company ANM & Company. Outside of her coaching and speaking engagements, she is a regular mentor, coach, and judge for various entrepreneurship-focused organizations, including Google for Startups, Arlan's Academy, Founders Institute, Seedstars, African Business Heroes, FemGems, The Coaching Fellowship, and the Google #IamRemarkable initiative. Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as The Driven Woman Entrepreneur, She Built This, and Photo Business Help. _______________________ | |||
| 04 Jul 2023 | What is Affiliate Marketing and How Does It Work with Dama Jue | 00:46:23 | |
Episode 080. Because it really is as simple as that. An affiliate program allows consumers to share products with the people in their network. And when someone from their network purchases — using a specialized link or coupon code — the person who shared the link gets a small commission on that sale. Affiliate marketing is a popular way for businesses to reach a wider audience and generate more sales. But how exactly does it work? And how can you set up an effective affiliate marketing program for your business? I invited Dama Jue to join me on the Talk Copy to Me podcast to answer these questions and more. She’ll share her insights on successful affiliate program management and the tools and a business owner can use to manage their program effectively. ______________________________________________ Read the show notes and view the full transcript here: https://erinollila.com/what-is-affiliate-marketing-with-dama-jue/ ______________________________________________ Learn more about our guest expert, Dama Jue Dama Jue is a funnel strategist and Thrivecart expert who loves helping biz owners build a profitable and impactful online presence through strategic funnels and all the automation you never knew you needed with high-impact-low-stress trainings and templates. Don't miss her collection of modern, conversion-optimized Thrivecart templates! Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Listeners to Leads. | |||
| 25 Aug 2022 | How to Make the Best Website Investment with Katie O'Brien | 00:46:35 | |
You know your website isn't serving your business how you'd like it to, but how the heck do you know when it's time to make a major change to your site? Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients by writing strategic and SEO website copy, you can find her doing other marketing work, such as website audits and SEO research. She loves interviewing clients, especially to get voice of customer research that helps to inform marketing decisions.
As always, listen to the episode and read the full show notes here: https://erinollila.com/podcast Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila _______________________________________________________________ Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/ Wow-Worthy Podcast Workflows will cover all of the main steps to take during: – Prepping and Onboarding – Recording and Editing – Asset Creation – Episode Promotion – and Post-Live Activities It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/ | |||
| 09 May 2023 | Legal Considerations for Small Businesses with Braden Drake | 00:39:11 | |
Contracts and privacy policies and terms of use—oh my! There are so many legal considerations for small businesses to consider—and do correctly, I might add—that it’s tough to know what you need and when. Take your website for example. Do you know that legally, you are required to have a privacy policy on your website. For real, friends. If you’re not sure if your website has one, go check right now because it’s mandatory, and not something you can skip. And if you don’t have one, scroll down to the resource section because I have an incredible resource to share with you! On this episode of the Talk Copy to Me podcast, I called in Braden Drake, founder of Not Your Average Law Firm, attorney, and tax professional, to give us the low down on all the legal considerations small businesses need to think about as they create their companies and grow their businesses. We’re talking about all the scary legal implications that most people tend to stick their head in the ground to avoid learning about…but we’re forcing you to get smart and run a strategic business. ______________________________________________ Read the show notes and view the full transcript here: https://erinollila.com/legal-considerations-for-small-businesses-braden-drake/ ______________________________________________ Learn more about our guest expert, Braden Drake Braden is a California licensed attorney and tax professional. His tagline is your gay best friend here to help you get your legal and tax shit legit. Braden works primarily with service-based, creative small business owners through his signature program Unf*ck Your Biz. When not speaking on his podcast or to his students, you can likely find Braden running someplace in San Diego training for a marathon, cooking with his Le Creuset collection, or watching Netflix with his husband and three small dogs. Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Listeners to Leads. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your SEO efforts • Reach out her on Instagram, Twitter, Facebook or on LinkedIn _______________________________________________________________ | |||
| 07 Mar 2023 | The Best Way to Grow On Instagram with Jenna Warriner | 00:38:17 | |
There's nothing better than having fun during a podcast interview, and that's exactly what I experienced while talking with Jenna Warriner for the Talk Copy to Me podcast. If you're wondering why I'm telling you this, I promise there's a reason. I'm a big believer that fun interviews with guests lead to great episodes for my listeners. Why? Because when we're relaxed and enjoying our time together the conversation flows naturally. And when the conversation flows naturally, so much helpful information is shared. The same goes for how you show up on social media. If you're trying to figure out the best way to grow on Instagram, it all starts with showing up on the platform in a way that you feel comfortable. When you're relaxed and approaching content creation from the mindset of having fun and being yourself...you will attain that growth you're seeking. ______________________________________________ Read the show notes and view the full transcript here: https://erinollila.com/best-way-to-grow-on-instagram-jenna-warriner/ ______________________________________________ Learn more about our guest expert, Jenna Warriner Jenna Warriner’s approach to social media is informed by a lifetime in the entertainment industry, and a background in PR. Get out there and entertain your audience. Build a community of fans around your biz. Show up authentically, and call in the CLIENTS… (and do it all in 15 minutes a day)! Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as The Driven Woman Entrepreneur, She Built This, and Photo Business Help. Stay in touch with Erin Ollila, SEO website copywriter:
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| 22 Mar 2022 | How to Write a Services Page That Converts | 00:41:32 | |
How confident are you with your website's Services or Work With Me page? Are your offers or products all listed on one page? Are you using secondary services pages? How many spots in your top navigation bar are being taken by your offers?
Here are the websites that were referenced as examples on this episode:
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Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila _______________________________________________________________ Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/ Wow-Worthy Podc | |||
| 03 Nov 2023 | Ready for a Website Rewrite? Here's How to Know It's Time | 00:38:28 | |
EPISODE 097. How do you know when it's time to rewrite the copy on your website? I can't even begin to tell you how many leads and clients come to me seeking that answer. Do they need to fully write all new web copy? Can they do just a light update? I'm going to answer those questions in this episode so you know exactly when it's time to update your website copy. _______________________________________________________________ Listen to the episode and read the complete show notes here: https://erinollila.com/time-for-website-rewrite _______________________________________________________________ Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast. Stay in touch with Erin Ollila, SEO website copywriter:
_______________________________________________________________ Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/ Wow-Worthy Podcast Workflows will cover all of the main steps to take during: – Prepping and Onboarding – Recording and Editing – Asset Creation – Episode Promotion – and Post-Live Activities It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/ | |||
| 15 Mar 2023 | The Benefits of Facebook Groups with Jessica Sheehy | 00:44:57 | |
Are Facebook Groups even relevant in 2023? The answer is...yes. There are so many benefits of Facebook Groups, including building a community around your business and networking with like-minded individuals. But how do you find the right Facebook Groups and how do you start and grow your own? Join us on this episode of Talk Copy to Me as we sit down with Jessica Sheehy to discuss everything you need to know about Facebook Groups. From finding the right groups to avoiding information overload, you'll learn it all. Plus, we'll dive into how Facebook Groups can even benefit your bottom line. ______________________________________________ Read the show notes and view the full transcript here: https://erinollila.com/the-benefits-of-facebook-groups-with-jessica-sheehy/ ______________________________________________ Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help. Stay in touch with Erin:
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| 24 Aug 2023 | How to Write Blog Posts for SEO and Conversions | 00:44:29 | |
Want the exact recipe to write a strategic and SEO-friendly blog post? In this episode, I'll share exactly how to prepare, research, outline, write, edit and publish an SEO blog post that not only attracts your ideal clients, but helps move them to convert. ______________________________________________ Read the show notes and view the full transcript for Episode 087 here: https://erinollila.com/how-to-write-blog-posts-for-seo-and-conversions/ ______________________________________________ Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast. Stay in touch with Erin Ollila, SEO website copywriter:
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| 18 Jan 2022 | Do You Need a Website for Your Business? | 00:22:03 | |
Imagine a website void of all words. What would it look like? But the point stays the same when you translate it to any type of marketing message: Without words, there's a very slim chance that your audience is going to understand your message, and more importantly there's an even smaller chance that they'll connect with it. But let's stick with websites for this episode. Here, we'll learn .why having a website is so important for any small business owner in 2022, what we can learn from sites who obviously didn't invest in their web projects, and talk about the many ways to build (or rebrand) an online presence, regardless of whether you've been in business for a while or you're just starting out. Learn more about Erin Ollila, host of the Talk Copy to Me podcast Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. Erin's work can be found all over the internet and in print, and includes interviews, ghostwriting, copywriting, and creative nonfiction. Connect with Erin
Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila | |||
| 10 Aug 2022 | Showing Up Authentically in Your Business & Branding with Josh Womack | 00:43:51 | |
We’re all multifaceted human beings, and while we may do one thing professionally, service providers and other small business owners have various creative interests that inspire or light them up. But yet, we’re told that we must stay in our lane and do the thing that’s most closely related to our business. But, we don’t have to do that. In fact, if you’re at all interested in showing up authentically online and in your business, it’s vital you bring your whole self to whatever you do. In this episode of the Talk Copy to Me podcast, copywriter Josh Womack and I talk about pursuing creative endeavors outside of our copywriting jobs, his new book, and how other business owners can go about being creative and putting more of themselves into their work. Learn more about your guest expert, Josh Womack: Josh Womack is a Senior Copywriter at Progressive Insurance and author of the new book, “I’m not a copywriter, but … Lessons Learned from a Late Bloomer.” Josh lives in Cleveland, Ohio, with his wife Lauren, and his dog, Dori. Check out his website or reach out to him on LinkedIn, Twitter, or Instagram. Learn more about your host: Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients by writing strategic and SEO website copy, you can find her doing other marketing work, such as website audits and SEO research. She loves interviewing clients, especially to get voice of customer research that helps to inform marketing decisions. Stay in touch with Erin Ollila, SEO website copywriter:
As always, listen to the episode and read the full show notes here: https://erinollila.com/podcast Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila _______________________________________________________________ Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/ Wow-Worthy Podcast Workflows will cover all of the main steps to take during: – Prepping and Onboarding – Recording and Editing – Asset Creation – Episode Promotion – and Post-Live Activities It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/ | |||
| 17 Jun 2023 | Accessible Website Standards for Small (and all!) Businesses with Erin Perkins | 00:43:23 | |
Whoopsie! It's been two wild weeks. My apologies for getting this episode out so late, but you're really going to enjoy this conversation I had with Erin Perkins about accessible website standards and how to make sure your website is inclusive for individuals of all abilities. ______________________________________________ Read the show notes and view the full transcript here: https://erinollila.com/accessible-website-standards-with-erin-perkins/ ______________________________________________ Learn more about our guest expert, Erin Perkins Erin Perkins is a champion of disability rights and an inspiring entrepreneur who advocates for greater accessibility, inclusiveness, and understanding within the business world. As a deafblind woman herself – founder of small online business Mabely Q – as well as an experienced speaker/educator, Erin’s message has been heard by CEOs around the country. Her unique gifts are her life experiences which she compassionately shares with others through keynote speeches, private workshops or one-on-one consulting sessions to foster true inclusion at all levels — allowing people with disabilities equal opportunities to succeed professionally. Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your SEO efforts • Reach out her on Instagram, Twitter, Facebook or on LinkedIn _______________________________________________________________ | |||
| 29 Apr 2023 | SEO on YouTube: How to Reach the Right People | 00:27:02 | |
Thinking about creating content on YouTube? Maybe you listened to the recent episode with Krystal Proffitt about repurposing your podcast to YouTube? Whatever your reason for being on the platform, SEO on YouTube is something you need to learn. In this episode, I'll cover - the importance of a solid strategy - naming conventions and SEO best practices - why you may need to adjust your expectations first - and how to combine conversion marketing efforts with your SEO on YouTube ______________________________________________ Read the show notes and view the full transcript here: https://erinollila.com/seo-on-youtube/ ______________________________________________ Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your SEO efforts • Reach out her on Instagram, Twitter, Facebook or on LinkedIn Download my free SEO Website Checklist to guide you through always following SEO best practices on your website at least: https://erinollila.com/seo-website-checklist _______________________________________________________________ | |||
| 20 Dec 2022 | How to Review Your Marketing Strategy for the New Year | 00:19:46 | |
Are you ready to take your marketing strategy to the next level? On this episode of Talk Copy to Me, you'll discover how to review your marketing efforts over the past 12 months and use the data to set goals for the upcoming year. (But don't get too excited, I have one more episode for you to listen to—episode 044—before you actually sit down to work on goal setting! You'll learn all about the various KPIs and analytics to track, how to evaluate the effectiveness of your current strategies, and how to use the data to make informed business decisions. Don't miss this episode if you want to build an effective marketing strategy for the upcoming year. __________________________________________________________________ Read the full show notes here: https://erinollila.com/how-to-review-your-marketing-strategy-and-tactics/ __________________________________________________________________ Learn more about your host Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Counsel Cast. Learn more about her and how she works with her clients at https://erinollila.com Stay in touch with Erin Ollila, SEO website copywriter:
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| 17 Nov 2023 | What Pages Should a Website Have? (And How to Plan the Site Navigation) | 00:37:31 | |
EPISODE 099. Ready to get started on the website updates? Quick question for you: How many pages should a website have? Don't know the answer to that question? The truth is, the answer depends completely on the business. In this episode of Talk Copy to Me, you'll learn how to determine what website pages you'll need, but more importantly, how those pages factor in to your site structure and site navigation. _______________________________________________________________ Listen to the episode and read the complete show notes here: https://erinollila.com/what-pages-should-a-website-have-site-navigation/ _______________________________________________________________ Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast. Stay in touch with Erin Ollila, SEO website copywriter:
_______________________________________________________________ Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/ Wow-Worthy Podcast Workflows will cover all of the main steps to take during: – Prepping and Onboarding – Recording and Editing – Asset Creation – Episode Promotion – and Post-Live Activities It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/ | |||
| 03 Aug 2023 | Artificial Intelligence Legal Issues with Sarah Waldbuesser | 00:42:59 | |
Episode 084. In this episode of Talk Copy to Me, Sarah Waldbuesser and I dive into the complex artificial intelligence legal issues surrounding AI output and content creation. We’ll talk all about what intellectual property is, everything you need to know about trademark and copyright, how to source information given to you from AI tools, and how to safeguard yourself and your business when using AI as an asset. Listen to and read the full show notes here: https://erinollila.com/artificial-intelligence-legal-issues-with-sarah-waldbuesser/ Learn about our guest, Sarah Waldbuesser Sarah Waldbuesser, Esq., is an attorney for coaches and online business owners. After several years at a law firm and a few career jumps, she ended up falling in love with online business and loves helping entrepreneurs achieve their dreams in a smart and protected way. She is also a wife and mama, traveler, and food and wine lover. When not at her computer, she loves hanging with her kiddos, having wine with friends, flying around the globe and connecting with other online business owners. Learn about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast. _______________________________________________________________ | |||
| 07 Mar 2023 | The Secrets to Selling With Instagram with Guest Shannon McKinstrie | 00:37:42 | |
Do you think of yourself as an influencer? If not, you might want to think again. Anyone who uses a social media platform publicly—especially as the face of their brand—is an influencer of a sort. For this conversation, let’s call ourselves micro-influencers. Still feels awkward to think of yourself as a microinfluencer? Just trust me and stay with me for a moment. As a microinfluencer, what you share on social media has a great impact. It might have an impact on your business…but it also has an impact on the people who follow you. So how can you show up in a way that feels good for you and good for your audience? Today, Shannon McKinstrie joins us on the Talk Copy to Me podcast to talk about selling with Instagram by focusing on storytelling and connection. Yes, selling. Selling doesn’t have to be an icky, sleezy, gross, or uncomfortable thing. There are so many ways that you can show up for your audience in a way that feels like it’s aligned with your values and comfort level. And remember, when you consider the fact that you’re a microinfluencer of sorts, the idea of spreading a message, educating your followers, and providing quality content feels like a service. And we all know that I think selling is a service…or at least can be a service if approached correctly. So tune in now to listen to Shannon and I talk about how to show up authentically and easily so that selling with Instagram doesn’t feel so difficult. ______________________________________________ Read the show notes and view the full transcript here: https://erinollila.com/selling-with-instagram-shannon-mckinstrie/ ______________________________________________ Meet our guest expert, Shannon McKinstrie Shannon McKinstrie is a social media mentor, trainer, and speaker for business owners who want to make an impact and get big results through organic + proven social media strategies. She’s also a wife, mom, Target junkie, oat milk latte fanatic, cheap wine connoisseur, & co-founder of The Social Squad Society. Learn more about Shannon on her website and follow her on Instagram. If you’re feeling like you don’t know what to post about, sign up to receive 50 fresh content ideas that Shannon curated just for you! Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as The Driven Woman Entrepreneur, She Built This, and Photo Business Help. | |||
| 08 Dec 2021 | Trailer: Introducing Talk Copy to Me, a Marketing Podcast | 00:03:24 | |
Who would have thought that putting words to the page would be one of the most difficult parts of doing business? I'm here to tell you it doesn't have to be like this. Hello friends and welcome to the Talk Copy to Me podcast. I’m your host, Erin Ollila, conversion copywriter, copy coach, and ice-cream indulger. My mission for Talk Copy to Me is to empower creative entrepreneurs and smart service providers to step into the spotlight and spark a connection with their carefully crafted copy. See, clever words strung together may sound nice, but strategic and SEO-focused sentences make the difference between the wrong people knocking on your door and the right people patiently waiting on your wait list. With over 15 years of publishing experience, an MFA in Creative Writing and years of working alongside billion dollar brands, I get what it takes to ideate, create, and implement smart copy and strategic content campaigns. Though, I also understand how hard it is to be successful and consistent with your own marketing as a small business owner. I’ve witnessed too many creative entrepreneur floundering as they attempted to launch, rebrand, or pivot their offers and services simply because they didn’t have access to the marketing and copywriting know-how those big brands can easily tap into. And that, my friends, is exactly why Talk Copy to Me exists. Since starting my business, I’ve supported hundreds of small business owners, just like you, to develop marketing strategies, uncover and own their brand messaging, and wow with their websites. I hope this podcast inspires you, encourages you, and lights a fire for you to perfect your copywriting. You’re in the right place if you’re ready to attract high-quality leads, create instant connections, and transform your audience into paying customers. Talk Copy to Me will take you behind the scenes with industry experts and give you quality one-on-one time with me, your favorite — or soon to be favorite — copywriter and copy coach. If you enjoyed spending your time with me today, click on that Subscribe or Follow button in your favorite podcast app. Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila | |||
| 03 Aug 2022 | The Difference between a Messaging and a Visual Style Brand Guide with Michelle Clayton | 00:50:00 | |
Style guides. Brand messaging guides. Editorial guidelines. Copy style documents. Visual branding guides. Voice guidelines. Brand style guide. Brand strategy guides. Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila _______________________________________________________________ Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/ Wow-Worthy Podcast Workflows will cover all of the main steps to take during: – Prepping and Onboarding – Recording and Editing – Asset Creation – Episode Promotion – and Post-Live Activities It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/ | |||
| 19 Mar 2023 | Hot Tips for Networking on Facebook with Ashleigh Chanél | 00:43:58 | |
In the final episode of the Facebook-specific series on the Talk Copy to Me podcast, marketing expert Ashleigh Chanél shares her insights on how to network on Facebook and achieve your business goals. In this episode, Ashleigh shares her tips on how to effectively network in Facebook groups, how to optimize your Facebook business page and personal profile, and how to use Facebook to grow your business. Whether you're a small business owner or a freelancer, you'll learn valuable strategies for making the most of this powerful social media platform. So, if you're ready to stop wasting time on Facebook and start networking like a pro, tune in to the Talk Copy to Me podcast and learn from me and Ashleigh Chanél. Grab your pen and paper, take notes, and get ready to level up your networking game on Facebook! ______________________________________________ Read the show notes and view the full transcript here: https://erinollila.com/hot-tips-for-networking-on-facebook-with-ashleigh-chanel/ ______________________________________________ Meet your guest expert, Ashleigh Chanél Ashleigh Chanel is a world travelling lover of charcuterie boards, Expert Digital Marketer, and the CEO of Make Your Mark Digital Marketing Agency. She is passionate about helping women business owners to market profitably through innovation, creativity, action, and implementing strategic digital media strategies that transform their business. Through her over a decade journey, Ashleigh has consistently added monthly 5 and 6 figure revenue to her clients top-line — product, service, and local businesses alike. This is all done through organic and paid advertising. This positions her clients as authorities in their industries, gains the trust of their ideal audiences, and builds highly profitable business. Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help. Stay in touch with Erin:
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| 27 Dec 2022 | Preparing for 2023 Marketing Goal Planning | 00:17:44 | |
Your 2023 marketing plan better watch out because you mean business. Join me this week and learn how to review your efforts from this year and analyze that data so you can understand what worked and what didn't. We’ll explore the importance of working with intention and how doing the prep work can help you avoid aimlessly trying to achieve your goals without direction. And finally, you’ll also learn how to ensure that your 2023 marketing strategy aligns with your present goals and feels attainable based on your bandwidth, interest, and energy. So don't miss out on this crucial episode and tune in now to get the tips and tricks you need to take your strategy to the next level! If you haven’t yet listened to last week’s episode about reviewing your marketing strategies and tactics , I highly recommend doing so before listening to this episode. __________________________________________________________________ Read the full show notes here: https://erinollila.com/marketing-goal-setting/ __________________________________________________________________ Learn more about your host Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Counsel Cast. Learn more about her and how she works with her clients at https://erinollila.com
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| 01 Feb 2023 | How to Dress for a Photoshoot for your Business with Melanie Lippman | 00:41:46 | |
As much as I wish this weren’t the case, I wasn’t born a fashionista. Sure, I can throw together an outfit worthy of running errands and choose my favorite out of a lineup of gala dresses, but being effortless stylish…well, I can’t quite claim it. Which is why, when it came time to get new brand photos taken, I had no clue how to a dress for a photoshoot. I knew I wanted to seem approachable in the images, but how does approachable translate into clothing? I was lucky that I was able to lean on my best friend for support, but it also made me keenly aware that I needed to learn what styles, cuts, colors, or patterns even looked good on me. Is my story anything like yours? Brand photos are extremely important marketing assets. If you don’t have professional images for your website, go out and get them now. And if you do, you definitely want to consider refreshing them from time to time. But what do you wear? You know the way you look in these images will tell a story of sorts. And you want that story to be one that your ideal clients connect with. This is exactly why I asked image consultant and stylist Melanie Lippman to join me on the Talk Copy to Me podcast. In this episode, we’ll cover all the ways you can feel confident in your clothing during a brand photoshoot, speaking on a stage, or any other professional event. ______________________________________________ Read the show notes and view the full transcript here: https://erinollila.com/how-to-dress-for-a-photoshoot-with-melanie-lippman/ ______________________________________________ Meet our guest expert, Melanie Lippman Melanie Lippman is an Image Consultant and Personal Branding expert who helps ambitious, high-powered women in male dominated fields learn to use style to communicate confidence, build connections, and achieve next-level visibility. Combining her Image and Color Consulting degrees from Fashion Institute of Technology with her past experience working with brands like Marie Claire, Saks Fifth Avenue, and Neiman Marcus, Melanie helps women worldwide define their personal brand, making them instantly recognizable, memorable and viewed as a leader. When she is not coaching, you can find Melanie practicing yoga with her husband, playing in the Miami waves with her 8 year-old son, or listening to a personal development audio book. | |||
| 20 Jun 2023 | Do Cold Emails Work in 2023 with Laura Lopuch | 00:46:45 | |
Episode 078. Do cold emails work in 2023? Shoot, let's rewind for a moment....Can cold emails be cool or are they just icky overall? The answer to those questions are yes, yes, and no need to be icky. On this episode of the Talk Copy to Me podcast, I'm so fortunate to welcome Laura Lopuch to talk about cold emailing and how to go about it strategically and successfully. You'll learn effective strategies for crafting engaging emails and cold pitching successfully. And successful means two things: First, and most importantly, it means reaching out as a human and not a sleezy salesperson. But successful also means getting the result you were hoping for....and with the many types of cold pitches you can send (Hint: it's not just "Hire Me!"), you're going to be excited for the results you can get. _____________________________________________ Listen to the episode and read the full show notes: https://erinollila.com/do-cold-emails-work-with-laura-lopuch/ _____________________________________________ Learn more about our guest expert, Laura Lopuch Laura Lopuch is a cold email maverick. She helps solo entrepreneurs send cold and pitch emails that get new clients without the sleaze or big time suck. Four months after launching her business, she grew it by 1400% and signed a $20,000 client from just cold emails. She has since helped her clients get their next big $10k or $25k client with cold emails, using her powerful ‘The Relevancy Method.’ Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast. _______________________________________________________________ Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/ Wow-Worthy Podcast Workflows will cover all of the main steps to take during: – Prepping and Onboarding – Recording and Editing – Asset Creation – Episode Promotion – and Post-Live Activities It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/ | |||
| 01 Jun 2023 | Inclusive Marketing, Messaging, and Copywriting with Jackie Sunga | 00:48:12 | |
How inclusive and accessible are the word that you write or the messaging that you share? While so many people want to follow inclusive marketing best practices, they often don't know where to start, how to write in a way that doesn't exclude anyone in their audience, or what to do if they were to...mess up along the way. In this interview with fellow copywriter Jackie Sunga, you'll learn how to approach your marketing—most specifically copywriting—to be as accessible and inclusive as possible. ______________________________________________ Read the show notes and view the full transcript here: https://erinollila.com/inclusive-marketing-messaging-and-copywriting ______________________________________________ Learn more about our guest expert, Jackie Sunga Jackie Sunga is a conversion copywriter and brand voice expert specializing in website copy. She helps impact-driven brands bridge the gap between their expertise and their audience with customer-first messaging. Whether she’s teaching emerging entrepreneurs or writing for 7- to 9-figure brands, Jackie loves helping clients find the words that attract perfect-fit people and sell with integrity. When she’s not helping clients with strategic sales copy, you can find her grabbing boba with her husband or playing with her two dogs. Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Listeners to Leads. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your SEO efforts • Reach out her on Instagram, Twitter, Facebook or on LinkedIn _______________________________________________________________ | |||
| 04 May 2022 | The POWER Pre-Launch Marketing Framework with Ash Chow | 00:46:41 | |
Want to know what makes for a successful sales launch?
_______________________________________________________________________________________ EPISODE 012. Read the show notes and view the full transcript here: _______________________________________________________________________________________
She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. Erin’s work can be found all over the internet and in print, and includes interviews, ghostwriting, copywriting, and creative nonfiction.
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| 22 Mar 2023 | Getting Off Social Media As a Business Owner with Hillary Rea | 00:49:07 | |
Imagine this: you wake up in the morning, grab your phone, and can’t seem to find any of your social media apps. They’re gone. Poof! Social media, as you know it, no longer exists. Do you know what to do without social media? Better yet, do you know how to run a business without it? We’ve spent the past 15 episodes talking all about how to show up on social media…but what if you don’t want to be on social media anymore? How do you move forward if your efforts on Twitter, TikTok, LinkedIn, Instagram, or Facebook, aren’t working anymore? What if your social usage is becoming a stressor or a hassle? To close this series about social media on the Talk Copy to Me podcast, I’ve invited Hillary Rea, founder of Tell Me a Story, to join me and talk about getting off social media when you’re a business owner. Hillary originally used social media as a way to market her business, but eventually decided to get off of all the platforms she was using and not market on social media for her business. In this episode, you’ll learn about why Hillary made her decision, how she adjusted and adapted her business to continue marketing without social media, and the many ways you market yours if you’re thinking about getting off social media yourself. ______________________________________________ EPISODE 065. Read the show notes and view the full transcript here: https://erinollila.com/getting-off-social-media-hillary-rea ______________________________________________ Meet your guest expert, Hillary Rea Hillary Rea is the founder of Tell Me A Story, a communication consulting and coaching business that trains ambitious leaders who want to take up more space, communicate with impact, and become more confident as they become more visible. Through her company’s signature Crafting Your Narrative: Solo Retreat, as well as ongoing Coaching partnerships, Hillary helps her clients to find their voice and then empowers them to use it — by sharing their unique stories with honesty and passion. She is an award-winning storyteller (NYC Moth StorySLAM winner and 2019 Rad Award for Storyteller of the year), and has been telling her own stories on stage for 13 years - first as a monologist, then as the host of the long-running Tell Me A Story Live Show, and now as a keynote speaker. In addition to running her own business, Hillary is an audio documentarian. She produced and hosted three seasons of Rashomon (pronounced Ra-SHO-MAHN) - a long form narrative storytelling podcast where one family tells every side of the same story. Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and The Driven Woman Entrepreneur. Stay in touch with Erin:
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| 07 Feb 2023 | Must Know Business Social Media Best Practices and Predictions with Andréa Jones | 00:43:19 | |
Social media: you either love it or you hate it. Actually, I think we both know that it’s not really that simple. If you’re a business owner, there’s a good chance you rely on social media as a major part of your marketing (or customer service) efforts. You try to keep up with all the business social media best practices, post consistently, communicate with your followers, and more…and you see mixed results. Sometimes it’s great; other times it’s a great amount of work that makes you question whether or not your effort is even worth it. We’re starting a new and big series on the Talk Copy to Me podcast, and it’s all about social media. I’m thrilled that this episode about business social media best practices with guest expert Andréa Jones is the one that kicks the whole series off. This episode won’t disappoint — today, you’ll learn about how to be consistent, show up authentically, and create strategies that work for your own business. Don’t forget to tune in over the next few weeks to hear other experts speak about each of the main social media platforms: Twitter, TikTok, LinkedIn, Facebook, and Instagram. ______________________________________________ Read the show notes and view the full transcript here: https://erinollila.com/business-social-media-best-practices-andrea-jones/ ______________________________________________ Meet our guest expert, Andréa Jones Andréa Jones is the social media strategist for passion-led coaches and experts who want to make a difference in the world with their message. She’s guided her clients and students from stuck to strategic, passion-led powerhouses and visionary thought leaders with her simple approach to social media: “take one little step each day. Build social media savvy overtime.” Digital business owners around the world flock to her award-winning agency; as well as her online programs – Thrive Mentorship Program & Savvy Social School; and top-100-rated marketing podcast by the same name, Savvy Social Podcast — so they can discover how to make their impact on the world with social media (without the overwhelm). And spread their positivity across social platforms. When she’s not teaching the power and positivity of social media, you can find Andréa at home with her growing family (she welcomed her first child to the world in April of 2022) in picturesque Niagara Falls, Canada. Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help. Stay in touch with Erin
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| 07 Sep 2022 | Set Your Own Website Rules with Teresa Schlup | 00:46:00 | |
If there's one thing that drives me bananas about the online business world...it's how people think there are "rules" they must follow in order to be successful.
I mean, please. Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients by writing strategic and SEO website copy, you can find her doing other marketing work, such as website audits and SEO research to improve websites in this digital world to improve user experience and boost results for business owners.
As always, listen to the episode and read the full show notes here: https://erinollila.com/podcast Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila _______________________________________________________________ Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/ Wow-Worthy Podcast Workflows will cover all of the main steps to take during: – Prepping and Onboarding – Recording and Editing – Asset Creation – Episode Promotion – and Post-Live Activities It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/ | |||
| 11 Aug 2023 | What Is Evergreen Content? (and How It Relates to SEO and Conversions) | 00:44:18 | |
Episode 085. What is evergreen content? I'm serious, friend. Do you know what it is? I've been writing and talking about evergreen content for ten years now, and I find it to be one of the most under-utilized marketing assets. Evergreen content has significantly grown my clients' businesses SEO efforts...and because we've focused on great content with conversion in mind....it's also grown their revenue, too. Learn more about evergreen content and then go off and write some on your own (or just hire me and my team to do it for you!) Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast. Download my free SEO Website Checklist to guide you through always following SEO best practices: https://erinollila.com/seo-website-checklist _______________________________________________________________ Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/ Wow-Worthy Podcast Workflows will cover all of the main steps to take during: – Prepping and Onboarding – Recording and Editing – Asset Creation – Episode Promotion – and Post-Live Activities It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/ | |||
| 07 Mar 2023 | What to Write on Instagram Posts, Reels, Stories and More with Kendra Swalls | 00:23:00 | |
"You're either a creator or a consumer." This is what Kendra Swalls said toward the end of our conversation about Instagram, and it's really stuck with me since we first spoke. Before you even begin thinking about what to write on Instagram posts (which, yes, is the point of this episode), let's talk about that dichotomy for a moment. The entire reason I hosted this enormous social media series on the podcast was because I wanted my audience to think about how they use social media in their business. There may be platforms where you are more of a consumer—or a voyeur even. And that's totally fine. But if you want to use social media as a marketing asset, you need to step out of the consumer role and into the shoes of a creator. And this episode will help you do just that. In this episode of Talk Copy to Me, Kendra Swalls shares her social media knowledge and delivers big time. We talk all about what to write on Instagram posts, reels, and stories, and how to grow a community on the platform. ______________________________________________ Read the show notes and view the full transcript here: https://erinollila.com/what-to-write-on-instagram-posts-kendra-swalls/ ______________________________________________ Meet our guest expert, Kendra Swalls Kendra is a mom of 2, photographer and educator. In 2012 she started her first business, Paisley Layne Photography, and everything changed. What started as a hobby alongside her teaching career quickly turned into a successful business. In 2017 she left her teaching career behind to run her photography business and start the Girl Means Business brand + podcast. Now she helps women, like you, take their business from survival-mode to success-mode using the same relationship marketing strategies that have been the foundations for her business success. Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as The Driven Woman Entrepreneur, She Built This, and Photo Business Help. _______________________________________________________________ | |||
| 30 Apr 2022 | Is SEO for Copywriting A Smart Investment? | 00:28:00 | |
I'm going to be honest with you: When I started my career, I didn't think SEO for copywriting was as powerful as SEO for content writing. <Hangs head in shame> But for many reasons, I realized that there was just as much value in SEO for copywriting projects like web pages (and potentially even sales pages — gasp!) as there was in longer-form content. In this episode, I'll talk about whether or not investing SEO in your copywriting efforts will bring a good return on investment. And if so, what you can do to maximize that return. EPISODE 011. Read the show notes and view the full transcript here: _______________________________________________________________________________________
Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila | |||
| 08 Nov 2022 | Understanding Sales Email Strategy with Kyla Roma | 00:46:35 | |
Email is emotional. Liz Wilcox said it in our episode on welcome sequences, and Kyla Roma is echoing it here today during our conversation on sales email strategy. You get all the way through a huge part of the launch process only to realize THERE.
And now you have to write HOW MANY emails? If feeling overwhelmed and overemotional about your sales emails is something you've experienced, this episode on being strategic with sales emails is one you won't want to miss. Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help.
Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila Please be aware that this show description may contain affiliate links. I only share programs and tools that I've personally taken or used, or from people or companies I trust and admire. Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila | |||
| 18 May 2022 | Non-Sleazy Sales Copy and Smart Launches with Jess Haney | 00:48:59 | |
Okay, let’s begin by addressing that this episode is long. Though every moment of this conversation on ethical sales launches and how to approach non-sleazy sales copy is so valuable, so I encourage you to listen all the way to the end (Listen and take notes. Listen and take notes, my friends.)
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| 17 May 2023 | Optimizing Your Website Sales Funnel (And Yes, You Have One) | 00:31:32 | |
Y'all. Your website is a sales tool. It's your sales rep, your cashier, your product stocking clerk. It's your customer service agent and more. So why aren't you treating it like one? In this episode of Talk Copy to Me, I cover how your website is like a sales tool, what you need to do to the copy, design, navigation and other UX elements to attract the right people and transition them from leads into paying clients. There's a lot of juicy advice in this solo episode, so listen on through til the end! ______________________________________________ Read the show notes and view the full transcript here: https://erinollila.com/optimizing-your-website-sales-funnel/ ______________________________________________ Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your SEO efforts • Reach out her on Instagram, Twitter, Facebook or on LinkedIn Download my free SEO Website Checklist to guide you through always following SEO best practices: https://erinollila.com/seo-website-checklist _______________________________________________________________ | |||
| 29 Jun 2022 | Customer Experience for Systems and Processes with Charlotte Isaac | 00:49:03 | |
Charlotte Isaac is a Business Operations Consultant who gave up her role as a corporate ops manager inside of a creative agency so that she could serve small business owners who love their people just as much as she does hers. Through her signature program, Ease Seekers Society, and her DIY Dubsado shop, Charlotte helps overwhelmed and overworked entrepreneurs build customized solutions so they can serve their clients better, automate busywork, and feel confident in their business. Blessed with a travel bug herself, Charlotte leads by example, having designed her own business in a way that allows plenty of space to enjoy life with her husband, both in their hometown of Sydney, Australia and around the world.
Connect with Charlotte Website: http://charlotteisaac.com/ Instagram: https://www.instagram.com/charlotteisaachq/ 7 Steps to Automation: https://charlotteisaac.com/steps-to-automation Connect with Erin
Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila | |||
| 04 Jan 2023 | Easy Peasy Website Updates to Do in the New Year | 00:20:39 | |
EPISODE 045. __________________________________________________________________ Learn more about your host Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Counsel Cast. Learn more about her and how she works with her clients at https://erinollila.com | |||
| 25 May 2022 | Sales Page Copywriting for a Short or Long Form Sales Page | 00:25:41 | |
Let's face it, you probably have really strong feelings about sales pages.
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| 11 May 2022 | Lazy and Strategic Sales Launches with Kristin Macintyre | 00:44:42 | |
How do you feel about writing sales copy or planning a sales launch?
________________________________________ DON'T FORGET: Kristin Macintyre is a launch copywriter who helps online course creators have feel-good, sold-out launches with copy that connects and converts. Visit her website macintyrecopy.com
Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila | |||
| 12 Sep 2022 | Podcast Guesting and All the Copy That Comes With It with Angie Trueblood | 00:46:37 | |
How much copy do you think goes into visibility opportunities, such as podcast guesting? Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients by writing strategic and SEO website copy, you can find hosting the Talk Copy to Me podcast and podcast guesting on shows such as Profit is a Chose, She Built This, and Photo Business Help. Unlike Angie, Erin has already developed a love of bourbon, and will happily talk for hours while sipping away.
As always, listen to the episode and read the full show notes here: https://erinollila.com/podcast Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila | |||
| 19 Jan 2023 | Celebrating One Year of the Talk Copy to Me Podcast | 00:48:06 | |
Can you believe it's been a whole year since the Talk Copy to Me podcast launched? I certainly can't, but it's true. As of today, we've produced 48 episodes (well, 47 episodes and one trailer) in that time — 16 of those were solo episodes and 31 were interviews with incredible creators and business owners. I'm so grateful for all the experts who joined us and shared their wisdom with us, and I'm so thankful for you for listening to the show over the past year. In this episode, you'll learn about:
Mentioned in this episode:
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| 13 Jul 2023 | A Sneak Peek Into Erin Ollila's Business Trajectory with Guest Host Colie James | 00:45:50 | |
Something wild happened on the podcast this week. For the very first time, I welcomed back a former guest to Talk Copy to Me. But instead of interviewing them, they interviewed...ME! Yes, you read that correctly. This week, Colie James of the Business First Creatives podcast took over as the host of the Talk Copy to Me podcast and interviewed me about my business trajectory so far. We talked about the how I've approached pricing my services, why I transitioned to offer digital products and courses in addition to those services, and how to figure out the next steps in your business. _______________________________________________________________ Episode 081. _______________________________________________________________ Learn more about your host, Erin Ollila | |||
| 16 Sep 2023 | Should I Start a Podcast for My Business? | 00:40:02 | |
Episode 090. Ever think about starting a podcast for your business? Have one and not sure if the ROI is worth the effort? This is a must listen episode that kicks off our series about podcasting! Read the show notes and view the full transcript here: https://erinollila.com/should-i-start-a-podcast-for-my-business/ ______________________________________________ Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast. Stay in touch with Erin Ollila, SEO website copywriter:
_______________________________________________________________ Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/ Wow-Worthy Podcast Workflows will cover all of the main steps to take during: – Prepping and Onboarding – Recording and Editing – Asset Creation – Episode Promotion – and Post-Live Activities It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/ | |||
| 21 Feb 2023 | TikTok Confidence with TikTok Teacher Helen Polise | 00:37:26 | |
Are you ready to show up on TikTok to make your business more visible? Join me and my special guest Helen Polise, also known as the TikTok Teacher, to discuss how to build your confidence and approach video content ideation. We'll discuss why starting a TikTok channel in 2023 is a smart business decision (if you plan on using social media for your business!) and how to avoid getting left behind in a market where 70% of businesses are shifting their priorities to video marketing, according to Wyzowl. We'll also explore the importance of facing your fears and emerging as a leader in the video marketing space, as well as the unique opportunities that come with taking the leap and embracing video. ___________________________________ Read the complete show notes here: https://erinollila.com/tiktok-confidence-boost-tiktok-teacher-helen-polise/ ___________________________________ Learn about our guest expert: the TikTok Teacher, Helen Polise Helen Polise, owner of Muthership Productions, is a TV commercial director, video content creator and social media guru @themuthership on TikTok and Instagram. Helen recently founded Socialize, a platform designed to empower people of all skill levels to learn how to create content while connecting with a community of people who have a passion for learning how to create content. As a professional director and interviewer specializing in real, authentic content, and with more than 30 years of production experience, Helen definitely knows her way around a camera. Her storytelling style has elevated global brands like Sensodyne, Blistex, Conair, Odor Eaters, the NFL Alumni just to name a few. On social media, she is branded as the TikTok Teacher (@themuthership) with 590K+ followers and over 100 million views on her clear, easy-to-follow tutorials. Helen demystifies the whole process and teaches people step-by-step how to start creating their own TikTok videos. She has a TikTok course geared toward beginners and is continuing to build Socialize to welcome creators of all skill levels who want to learn the basics or up their social media game. Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast. Stay in touch with Erin Ollila, SEO website copywriter:
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| 05 Apr 2022 | SEOhhhhh! The Basics of Search Engine Optimization and Why SEO Is a Marketing Must | 00:25:20 | |
I'm going to be honest with you from the very beginning: I am a geek for all things SEO. I love the value it delivers. I love keyword research and the "game" of determining the best keywords and tracking them over time. I love using those keywords as I write my copy and making all the strategic decisions necessary to ensure I'm following SEO best practices. But not everyone loves SEO as much as I do. And I can understand why — SEO can be difficult to understand at first. But that doesn't mean it has to be hard to understand forever! I thought recording an SEO podcast for beginners would help the Talk Copy to Me podcast listeners understand the basics of SEO before we dive into how SEO in regard to website copy, content, and off-site optimization for podcasts and video shows. _______________________________________________________________________________________ EPISODE 008. Read the show notes and view the full transcript here: _______________________________________________________________________________________ ___________________________________ WISH YOU HAD AN SEO CHECKLIST TO HELP YOU WITH YOUR WEBSITE EFFORTS? Learn more about your host:
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| 23 Nov 2023 | The Tell All: Answers on the 100th Episode of Talk Copy to Me | 00:46:21 | |
Cheers! We've made it to 100! I asked my guests to send in questions for me to answer, and they delivered! In this episode, you'll hear me answering questions about copywriting, podcasting, business, and even my personal life. | |||
| 30 Nov 2023 | How Audience Research Helps You Write Spot On Website Copy with Nadine Nethery | 00:42:05 | |
EPISODE 101. | |||
| 08 Dec 2023 | The Importance of Website Competitor Research (And How to Do It!) | 00:32:58 | |
EPISODE 102. Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast. Stay in touch with Erin Ollila, SEO website copywriter:
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| 15 Dec 2023 | Organizing and Wireframing Website Pages (Before Writing!) | 00:27:34 | |
EPISODE 103 Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast. Stay in touch with Erin Ollila, SEO website copywriter:
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| 21 Dec 2023 | Writing Your Homepage Copy (and Notes for Other Pages, Too!) | 00:27:22 | |
THIS IS AN EDITED REPLAY OF EPISODE 004 In today’s episode, we’re revisiting the fundamentals of crafting engaging website copy, focusing on one critical component for the most part: the homepage. But don’t worry, we’ll cover some elements to consider for your other pages too. This episode is great if you’re considering drafting your own website copy or copy updates in the next couple weeks. But don’t forget to tune back in on Thursday January 4, 2024 to hear an episode all about writing and editing the most common website pages. | |||
| 28 Dec 2023 | Reviewing Marketing Goals and Easy Website Updates for 2024 | 00:48:15 | |
THIS IS AN EDITED REPLAY OF EPISODES 043, 044, and 045 In today’s episode, we're covering everything about year end reviews, planning, and updates. I want you to understand how to review your marketing efforts over the past twelve months, how to use that information to prepare to set new goals for the year ahead, and the easy website updates you can do right now to set your site up for security and success in 2024. _______________________________________________________ | |||
| 04 Jan 2024 | What the Most Common Website Pages Need for Conversions | 00:33:46 | |
EPISODE 104
What are you waiting for? It’s time to talk copy! | |||
| 11 Jan 2024 | The Mistakes You're Likely Making on 5 Common Web Pages | 00:28:40 | |
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| 18 Jan 2024 | 10 Often Overlooked Website Pages You May Need | 00:27:09 | |
EPISODE 106. If the home, about, services, shop, and contact page came to mind, think again. Those are some of the most popular website pages. Let's dive deeper to think about some of the website pages that often go overlooked. There are quite a few pages that do some heavy lifting for your business, and if you don't have them on your site, you're likely sharing a lot of repetitive information over and over again to leads and customers. Which is exactly why I focused on ten overlooked, but quite important website pages for this episode of Talk Copy to Me. If you tune in, you'll learn why often overlooked pages like thank you pages, opt-out pages, and shipping pages could be the missing link in your user experience strategy. Sure, you might not need all the pages on your site, but if you pay attention and determine you do need one or some of the pages, this episode will also help you craft effective content to boost customer engagement on your site. It doesn't matter whether you're in e-commerce or service industry, this episode could potentially a game-changer for your online presence. | |||
| 14 Mar 2024 | Setting Income Goals and Making Pricing Decisions with Tara Newman | 00:40:37 | |
I’ve heard so many business owners talking about their money struggles, surprises, and strategies in the past handful of years. Everyone is wondering about how to go about setting income goals that is right for them or pricing their services based on their needs and not what their competitors are doing. I invited Tara Newman on the podcast to help me have an in-depth conversation about money in our businesses. From setting income goals to understanding the emotional complexity of money, we cover it all. ______________________________________________ Want better quality leads, predictable revenue, and more than enough money left at the end of the month? Tara utilizes her background in sales training, organizational psychology, and Profit First to make sure small business owners are paying themselves their dream salary so they provide the needed financial stability for their families. She’s the host of The Bold Money Revolution Podcast and can often be found in her local coffee shop scribbling road maps on the back of napkins for her local small business community. Learn more about your host, Erin Ollila | |||
| 28 Jan 2024 | How to Promote a Website Launch (or Relaunch!) | 00:35:55 | |
You've been working with a website copywriter and a website designer for a while, and the time has finally come to launch your website to the world. But wait...do you know how to promote a website launch? Promoting your website isn't simply about getting the word out that you have a new digital home. It's about creating a lasting impression, building meaningful connections, and nurturing relationships with your audience. Each aspect of website promotion plays a vital role in shaping your online presence. And website promotion isn't a one-time task; it's a process that begins way before the site is ready to launch and ends after the site launch is complete. | |||
| 26 Feb 2024 | Leap Year Social Media Predictions (That You Need to Know!) with Andréa Jones | 00:13:04 | |
What do you think will happen with social media over the next 4 years? Andréa Jones is the social media strategist for passion-led coaches and experts who want to make a difference in the world with their message. She’s guided her clients and students from stuck to strategic, passion-led powerhouses and visionary thought leaders with her simple approach to social media: “take one little step each day. Build social media savvy overtime.” Digital business owners around the world flock to her award-winning agency; as well as her online programs – Thrive Mentorship Program & Savvy Social School; and top-100-rated marketing podcast by the same name, Savvy Social Podcast — so they can discover how to make their impact on the world with social media (without the overwhelm). And spread their positivity across social platforms. When she’s not teaching the power and positivity of social media, you can find Andréa at home with her growing family in picturesque Niagara Falls, Canada.
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| 27 Feb 2024 | What You Should Know About the Future of Podcasting with Lindsay Padilla | 00:11:28 | |
What does the future of podcasting have in store for us? Will there be growth? Stagnation? Will things evolve much more from what they are now? The truth is...I don't really know. But what else can we expect from podcasting besides just growth? I asked Lindsay Padilla, podcasting expert and the co-founder of HelloAudio, to weigh in and share her predictions for the next four years of podcasting. We'll check back in 2028...but I'm sure Lindsay's thoughts about the future of podcasting are going to ring true. Read the show notes and view the full transcript here: https://erinollila.com/the-future-of-podcasting-lindsay-padilla/ ______________________________________________ Learn more about our guest, Lindsay Padilla Dr. Lindsay Padilla is an ex-community college professor who accidentally started a business while on the tenure track. Now, as the CEO and co-founder of the Hello Audio software, which takes your content and creates private audio feeds to make learning on the go much easier for your people, Lindsay challenges online industry norms of unfinished courses and unconsumed content with her product. All of her business ideas were born out of her tenure-track years teaching adults online at a community college, the ridiculous amount of learning she's done in all things education, and the years spent growing her course creation business online. Learn more about your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast. Stay in touch with Erin Ollila, SEO website copywriter:
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| 28 Feb 2024 | Important Email Marketing Predictions for the Next 4 Years with Liz Wilcox | 00:12:35 | |
The past three months have seen the biggest changes to email marketing in....well, forever. And it seems that with this shakeup of how things have been done, more changes are coming in the near future. So if we know email is evolving before our eyes, is it even possible to make email marketing predictions? I certainly wasn't sure, so I asked email marketing expert Liz Wilcox to weigh in and share her thoughts as to what we can all expect from email marketing over the next four years. Read the show notes and view the full transcript here: https://erinollila.com/email-marketing-predictions-with-liz-wilcox ______________________________________________
In the span of 5 years, Liz grew and sold a successful blog, got bought out of her second company, and built the third into a multiple six-figure party that just won’t quit! In other words, she now teaches online entrepreneurs to simplify the whole “email marketing thing” and finally master their sales in a way that leverages their personality, vision, and values. She’s best known for her 1800+ users membership, 20-Minute Newsletter technique, and the Email Staircase framework she’s taught to tens of thousands of creatives, freelancers, ecommerce shop owners, and small businesses across the globe. Offline, Liz lives in Florida, loves to run and is a walking 90s pop culture encyclopedia. Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast. Stay in touch with Erin Ollila, SEO website copywriter:
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| 29 Feb 2024 | Celebrating Leap Year With Marketing Predictions for the Next Four Years | 00:31:32 | |
Today is February 29, which, if you ask me, is one of the most fun days. Ever since I was a little kid, I found it so interesting to have a day that only happens once every four years, and I knew I wanted to take advantage of this when I realized that one of my podcast episodes fell on the 29th. This is where the idea for sharing marketing predictions came in. But, as an overachiever at heart, I knew I couldn't just share one set of marketing predictions. Oh, no. I wanted to call in the big wigs to help make looking into the future of marketing into a mini series. I'm so grateful to Liz Wilcox, Lindsay Padilla, and Andréa Jones for joining me on the show to talk about email, podcasting, and social media marketing. But now the big day is here, and it's my job to pull out the crystal ball and cover all the other marketing-specific bases that we didn't talk about yet on the show. The pressure, y'all! After a moment of panic—and a ton of research—I came up with a few key things I wanted to delve into on the podcast. This episode explores the uncertainty of SEO, predictions for changes in marketing copy and content, shifts in social media advertising, the role of AI in marketing, and why we need to start paying attention to the stricter privacy regulations coming our way.
Read the show notes and view the full transcript here: https://erinollila.com/celebrating-leap-year-with-marketing-predictions-for-the-next-four-years/ ______________________________________________
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast. Stay in touch with Erin Ollila, SEO website copywriter:
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| 28 Mar 2024 | 25+ Spring Cleaning Marketing Ideas to Do Right Away | 00:32:19 | |
Do you have spring fever? Are you spring cleaning everything in your physical space? If so, I'm here to remind you how important it is to do digital spring cleaning as well—especially in your marketing. | |||
| 07 Mar 2024 | 2024 Email Changes: Everything About Email Authentication with Cheryl Rerick | 00:40:43 | |
Everyone's talking about the big email changes of 2024...and if you haven't heard of them yet, buckle up...you're about to learn why email authentication is so important for businesses. As the creator of the Automate and Chill™ method, Cheryl’s long-term conversion system will have you making more passive sales, free up hours each week, and create a life-proof business… all with your emails. To learn more about what we talked about in this episode, here's a free on-demand webinar about the Google and Yahoo updates, and the training I bought and mentioned in this episode to help get it done. I also here here group program Automate & Chill is reopening in April 2024, so get on the waitlist now while you can. (Proud affiliate links!)
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| 21 Mar 2024 | Transparency, Discernment, and Running an Online Business with Maggie Patterson | 00:46:59 | |
Running an online business is challenging. Rewarding—sure! But challenging? Absolutely yes. From determining your niche, your goals, and deciding who you should trust, hire, and work with...there's a heck of a lot of decisions that go into owning and running an online business. And even more than the decisions you'll make are the opinions you'll hear. I can't go for more than a few seconds on social media without seeing marketing "experts" preach about what online entrepreneurs must do in order to attract a new audience and convert leads into paying customers. And this is exactly why I invited Maggie Patterson onto the show so we could have an honest conversation about how to read between the lines of what's being said online and run a business in a way that feels good and true to who you are. | |||
| 04 Apr 2024 | A Website Copy Case Study with Client Tony Howell: Part One | 00:34:26 | |
Wondering what the behind-the-scenes of a website copy project looks like? Curious what it would be like to work with me? Well, you're about to find out the answers to those questions.
And I sincerely hope that you'll tune back in tomorrow for part two of our conversation where we'll break down whether or not it was hard for Tony to put his faith in me, what website wireframing looks like, and how we both had to significantly adjust our processes in order to work together. ______________________________________________ In addition to 24/7 free content, Tony donates a percentage of profits to the Broadway Advocacy Coalition, Broadway Cares/Equity Fights AIDS, Broadway for Racial Justice, Entertainment Community Fund, and 100% of all the profits from his book, Artists to Artist, to the ACLU. Learn more about Tony and team via his NEW website 😍
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| 05 Apr 2024 | Part Two of My Case Study With Tony Howell, an SEO and Website Copy Client | 00:31:04 | |
Part two of this website copy client case study is here! If you've been curious about would be like to work with me and what goes on behind the scenes in a website copy project, this episode will fill you in.
And I sincerely hope that you'll tune back in tomorrow for part two of our conversation where we'll break down whether or not it was hard for Tony to put his faith in me, what website wireframing looks like, and how we both had to significantly adjust our processes in order to work together. ______________________________________________ In addition to 24/7 free content, Tony donates a percentage of profits to the Broadway Advocacy Coalition, Broadway Cares/Equity Fights AIDS, Broadway for Racial Justice, Entertainment Community Fund, and 100% of all the profits from his book, Artists to Artist, to the ACLU. Learn more about Tony and team via his NEW website 😍
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| 12 Apr 2024 | How to Measure Website ROI After a Site Launch | 00:27:14 | |
We talk about return on investment a lot in the marketing world. But how do you know that the thousands of dollars you spent on copywriting and design really gave you any website ROI? | |||
| 10 May 2024 | Plagiarism in the Digital Age: Practical Advice and a Personal Story of How My Work Was Stolen | 00:31:54 | |
Is plagiarism a crime? You betcha. But regardless of the legal implications and ethical issues with stealing someone else's work, plagiarism in the digital age runs rampant. | |||
| 23 May 2024 | Course Creation as a Form of Thought Leadership with Christina Rava | 00:40:37 | |
Have you ever thought about having a course for your business? Or, maybe you have a course or courses right now and you're wondering how it fits in with your overall thought leadership. In today's episode, Christina Rava joins me on Talk Copy to Me to talk all about course creation. We'll talk about how it's a sustainable form of thought leadership and how to go about developing a curriculum and improving on your course to hone your thought leadership and provide for a larger audience. | |||
| 20 May 2024 | What Does Thought Leadership Mean? | 00:27:41 | |
Think about all of the leaders in your industry who are consistently getting headlines, who speak at major conferences, and who seem to have a loyal and dedicated following who hang on their every word. What sets them apart? It's not luck. It's not just having the right connections. It's simple: These individuals understand the art of thought leadership. They have taken the chance on themselves to develop what could be a body of work, what could be intellectual property, and they're positioning themselves as the go to experts. And what they're doing is they're inspiring others to follow their lead. Today's episode kicks off a brand new series all about thought leadership on Talk Copy to ME. And we're going to explore what it really means to be a thought leader and how you can develop and cultivate your thought leadership in a way that's best for you. | |||
| 30 May 2024 | Public Speaking as a Form of Thought Leadership with Charlotte Davies | 00:39:42 | |
You’ve been searching for public speaking opportunities for quite some time to share your thought leadership. Now, imaging stepping onto the stage. Do you feel all of the audience’s eyes on you? Will the words that you’re about to share with them change their minds, motivate them or inspire them? Even more important: How will those words drive your business forward? How do the public speaking opportunities that you participate in fit in with your overall thought leadership? Learn more about Charlotte by visiting her website, or connecting with her on LinkedIn and Instagram.
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| 06 Jun 2024 | Developing Thought Leadership Using Roundtables and Workshops with Jessica Lackey | 00:43:02 | |
We're a few episodes into this mini-series on thought leadership, which means its just about time to address the fact that a person isn't born WITH thought leadership. Thought leadership is actually created, developed, recreated, curated, and built upon over time. Learn more about your host, Erin Ollila | |||
| 13 Jun 2024 | Writing a Book to Share Thought Leadership with Jodi Brandon | 00:48:32 | |
Brace yourself for the emotional ride of writing a book, my friends. Because there sure as heck is a lot of vulnerability in sharing your thought leadership in print. ___________________________________________ There’s a few ways you can get to know Jodi better. First, visit her website and listen to her podcast. Then, connect with her on LinkedIn and Instagram. And finally, check out her resource Book Brain Dump to organize your thoughts if you’re considering writing a book of your own! Learn more about your host, Erin Ollila | |||
| 26 Jun 2024 | Developing Frameworks for Your Thought Leadership | 00:46:40 | |
Ever wonder how top thought leaders consistently deliver impactful ideas? It's all about frameworks. Thought leadership frameworks help you organize your expertise and ideas and guide your audience better into understanding your message. They break down complex concepts into clear, actionable steps, making it easy for listeners to understand and connect. In this season finale of our thought leadership series, Regina Anaejionu joins me to talk about crafting powerful frameworks. We'll dive into practical tips and real-life examples to make you feel confident in building frameworks that showcase your expertise and leave a lasting impression. ___________________________________________ Learn more about your host, Erin Ollila | |||
| 16 Jul 2024 | How to Create the Best Website User Experience with Annie Maguire | 00:46:11 | |
Have you ever visited a website in search of information, only to be left frustrated by the lack of clarity you find? You may not know where to look on the site, you may be confused by the flowery language or overwhelming design, or you just might be unsure as to how to get to where you need to be. Book your Conversion Clarity Checkup now! Learn more about her via her website, connect with her on LinkedIn, and grab her Customer Interview Template for free. Learn more about your host, Erin Ollila | |||
| 23 Jul 2024 | Website Conversion Types and Effective Strategies to Make Them Happen | 00:26:24 | |
If you're running a business — regardless of whether you're a creative, SaaS startup, or medium-sized company — website conversions should be top of mind. Moving your audience into leads and customers should be the highest priority if you want to grow. But it can be tricky to know how to go about doing it. Learn more about your host, Erin Ollila | |||
| 01 Oct 2024 | Being Choosable Without a USP with Belinda Weaver | 00:41:55 | |
Are you struggling to define your unique selling proposition (USP) and feeling stuck in your marketing efforts? In this episode of Talk Copy to Me, Belinda Weaver joins me to talk about a refreshing alternative: being choosable. Belinda and I will explore some practical strategies for leveraging your existing qualities to become more appealing to your target audience. We'll discuss the myth of needing a perfect USP, share tips for introverts to stand out authentically, and offer insights on balancing professionalism with personality in your marketing. Key topics include:
Learn more about our guest expert, Belinda Weaver With 13 years in the business of writing, Belinda has courses, coaching and mentoring that builds skills and confidence so more writers can ditch hustle and burnout and enjoy the journey of their work. An Aussie living in California with her pug, two daughters and husband (listed in order of neediness)… Belinda is obsessed with Doctor Who, English murder mysteries and making the perfect lemon curd. Find out your copy biz shortcut so you can focus on the actions that will accelerate your business growth. Then, reach out to Belinda on Instagram and LinkedIn.
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| 30 Jul 2024 | Discovery Call Questions and Processes for Smooth Conversions with Nikki Rausch | 00:44:03 | |
Are you struggling with closing sales and navigating client interactions? Book your Conversion Clarity Checkup now! Learn more about her via her website and connect with her on LinkedIn, Facebook, and Instagram. Learn more about your host, Erin Ollila | |||
| 07 Aug 2024 | The Four Types of Testimonials (And Why You Need Them All) | 00:26:00 | |
Struggling to collect testimonials for your business? Not sure what to do with reviews once you get them? Wishing you weren't using such dated social proof on your website and sales assets? Learn more about your host, Erin Ollila | |||
| 14 Aug 2024 | Asking for Testimonials (And How to Edit Them!) | 00:28:15 | |
Tell me something: Is asking for testimonials something that's been on your to-do list for quite some time? Do you know how to edit testimonials to your advantage — while still being true to your customer's intended thoughts? Learn more about your host, Erin Ollila | |||
| 10 Sep 2024 | Case Study Interviews and Capturing Data with Jocelyn Montemarano | 00:51:25 | |
As a business owner, your success hinges on attracting and retaining ideal customers. And I've got a secret for you today. Lean in, friend.... Whether you're a seasoned marketer or just starting out, this episode on case study interviews offers valuable insights on gathering client data, conducting engaging interviews, and leveraging case studies to overcome objections and attract ideal clients. Guest expert Jocelyn Montemarano shares her expertise on integrating case studies into your business process and maximizing their impact across various marketing channels. ___________________________________________ Learn more about your host, Erin Ollila | |||